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eBay UK increased revenue 18% YoY after partnering with Criteo for a mobile first solution

Challenge

From humble beginnings, eBay has grown and developed into the go-to store for an inspiring and engaging customer experience. They faced the challenge of connecting brands, agencies and partners with a mobile-oriented audience that’s ready to shop.

Solution

Criteo was able to help eBay evolve for the “mobile first” world. By understanding the change in advertiser behavior, we were able to ensure the right connections were made on the right platform. Criteo was also able to ensure a consistently strong yield from the 6 billion impressions eBay serves each month.

Outcome

• 18% increase in revenue year on year
• 33% increase in programmatic spending

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+50% Assisted sign-ups at 50% lower cost

123 Loger doubles sales and cuts CPC by 70% with AI-powered GO Campaigns
+105% Sales
-70% Cost per click
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Immobiliare.it boosts conversion rate by 246% with predictive AI and custom creative
+246% Conversion rate compared to static ad interactions
-28.5% Cost per valuable interaction compared to static display campaigns

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Dynamic Retargeting
Increase conversions from people who know you with personalized product ads
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