Domain | Criteo Success Story
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Domain used Criteo to increase the sophistication of their retargeting strategy and easily scaled their campaigns without any CPA inflation.
Challenge
As part of their lead generation strategy, Domain was looking for a retargeting partner that was open, transparent, and had the expertise to produce incremental ROI. The Domain team managed print insertions, websites, mobile sites, and apps. They needed an accessible, collaborative retargeting partner with cross-platform proficiency.
Solution
Criteo’s open, transparent approach, combined with Domain’s full access to Criteo’s attentive, service-oriented team, created an environment for efficient collaboration.
Outcome
After partnering with Criteo, Domain successfully:
- Executed efficient, scalable campaigns, without increasing the cost-per-acquisition (CPA)
- Boosted overall lead generation significantly compared to Domain’s previous partners
- Improved the sophistication of their retargeting approach
More Classified Success Stories
+50%
Assisted sign-ups at 50% lower cost
+64%
Assisted enrollments with a 15% higher completion rate
41%
Lower cost per website user
+105%
Sales
-70%
Cost per click
-30%
Cost per order
+246%
Conversion rate compared to static ad interactions
-28.5%
Cost per valuable interaction compared to static display campaigns
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