123 Loger | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
123 Loger doubles sales and cuts CPC by 70% with AI-powered GO Campaigns
+105% Sales
-70% Cost per click
-30% Cost per order
Challenge
Driving acquisition growth during the off-season
123 Loger is a French company modernizing the rental market with a platform that connects property owners directly to verified tenants. By simplifying apartment and home rentals, the brand has quickly expanded across major cities in France—offering a faster, more reliable, and transparent rental experience.
Initially focused on retargeting, 123 Loger later shifted its strategy to acquire new tenants and scale growth. As the company wanted to grow customer acquisition while keeping operations simple, it faced the challenge of attracting high-quality traffic efficiently and staying profitable during the off-season.
Solution
Activating AI-powered acquisition with GO Campaigns
123 Loger partnered with Criteo to explore new acquisition strategies. After testing lookalike audiences, the team launched a GO campaign to take advantage of automated, AI-powered targeting and optimization.
Using the GO campaign template, 123 Loger reached new tenants by combining prospecting audiences with recent site visitors for precise, conversion-ready traffic. The campaign relied on dynamic product ads powered by Criteo AI to deliver personalized experiences across the open web and social platforms.
The automation built into GO reduced manual campaign management, allowing 123 Loger to focus on scaling growth. Their openness to testing, optimization, and strong collaboration with Criteo also made it possible to scale budgets and unlock more efficient approaches.
Results
Delivering lower costs and higher conversions
The results were immediate and clear. The GO campaign achieved a click-through rate of 0.78% and reduced cost per click by 70%. Cost per order dropped by 30%, matching the results of their retargeting campaigns, even while targeting new tenants. Most notably, sales increased by 105%.
These results highlight the power of automation and AI in acquiring high-quality traffic efficiently, even during slower seasons.
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