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Chaves na Mão’s acquisition strategy drives 10M visits and boosts sign-ups by 20%

Key Metrics
+70% CTR
+10 million New site visitors
-35% CPC

Challenge

Expanding reach and standing out in competitive markets

Founded in 2013 and based in Curitiba, Brazil, Chaves na Mão is a digital platform specializing in real estate and automotive classifieds. With a mission to simplify buying and selling processes, the platform connects users with property and vehicle listings across Brazil.

To support its expansion into new cities and increase website traffic, Chaves na Mão needed a performance-driven strategy that could reach the right audiences in competitive regional markets. They turned to Criteo’s Commerce Growth, aiming to drive qualified traffic and boost engagement and sign-ups.

Solution

Maximizing visits with targeted creative

Chaves na Mão launched an acquisition strategy with Criteo, using Commerce Audiences to attract high-quality users to their website. They utilized prospecting audiences combined with a strong targeting approach to target the region of São Paulo. Topic targeting also helped them refine their user reach by interest categories such as Real Estate, Home & Garden, and Shopping.

In addition to their acquisition campaign, Chaves na Mão also ran an always-on retargeting strategy to re-engage new users who visited their site. Retargeting was further split into two streams: one focused on rentals, the other on property sales—allowing for more personalized messaging based on user interest.

To capture attention and drive engagement among new and existing users, Chaves na Mão ran a mix of Showcase and Adaptive ads, designed to balance brand storytelling with product relevance. This creative strategy helped attract new users while reinforcing the platform’s core value proposition in familiar markets.

Results

Driving high-quality traffic and conversion at lower costs

“Working with Criteo gave us the strategic edge we needed to grow in highly competitive markets like São Paulo. The combination of targeted audiences and compelling creatives helped us attract quality users while keeping our acquisition costs down.”
— Flávio Bittencourt, CEO & Founder, Chaves na Mão

Chaves na Mão’s performance exceeded expectations, proving the power of their refined acquisition approach. The average click-through rate increased by 70% compared to the first half of the year, allowing Chaves na Mão to decrease their cost-per-click by 35%.

The campaign also delivered strong business impact, with an impressive 20% increase in new sign-ups and over 10 million visits driven across all campaigns. Notably, user engagement also increased in cities where Chaves na Mão was already well-established, amplifying their brand footprint beyond initial goals.

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Customer Acquisition
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