Cyrillus | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Cyrillus drives 3.3M€+ revenue in omnichannel sales in 3 months with Advalo and Criteo
42%
of the total omnichannel revenue is driven from the Store Campaign
Post-click Omnichannel ROAS from Store Customers
Curious about how we can help you?
Cyrillus, a fashion retailer in France, wanted to grow loyalty with their customers, but their inability to connect data from their physical stores and ecommerce site prevented them from reaching high-value shoppers with the best possible messaging.
Being a trusted partner to the retailer for nearly 10 years, Criteo helped Cyrillus grow loyalty through a powerful partnership with Advalo to bring customers back to their physical store. Advalo’s customer data platform leverages powerful artificial intelligence to glean insights that enable marketers to be more relevant and efficient, and to create lasting impact for their brand.
Through this partnership, Advalo provides Criteo a list of secure and anonymized email addresses, as well as IDs across products, transactions, and stores from offline buyers. Then, these in-store shoppers are matched to their privacy-protected online identities and behaviors in the Criteo Shopper Graph.
Finding success with omnichannel advertising
With this, Criteo set up a Store Conversion Campaign to reach customers who previously bought in stores with dynamic display ads, which included information about their favorite store and product recommendations based on their full shopping journey and local inventory. These highly relevant messages enticed customers to visit Cyrillus’s physical stores and make additional purchases.
During the 3-month campaign, 64% of in-store sales came from users known through Criteo’s network and 69% of post-click (in-store) sales were for a product in the same category as the one clicked on in a Criteo banner or seen on the website after a click in a Criteo banner. In total, the Store Conversion Campaign drove 1.4M€ sales both online and offline, increasing the total revenue of Cyrillus by 71%. This partnership allowed Cyrillus to deliver a seamless customer experience with relevant and personalized product recommendations based on browsing and sales occurring in all channels.
More Apparel and Fashion Success Stories
Schutz BR drives +68% revenue growth with Criteo app retargeting
+68%
Revenue with only 14% budget increase
H&M Indonesia boosts order value +100% while scaling 950K qualified visits during promotional periods
19M
unique users reached
950K
qualified visits obtained
100%
uplift in order value
Beymen turns peak season into +84% app revenue growth and +62% ROAS
+84%
app revenue YoY
+62.1%
app ROAS YoY
–62.9%
app CPC YoY
Ready to write your own success story with Criteo?
Find out what we can do for you.
Customer Retention
Increase customer lifetime value from people who already know you