Cole Haan + Klarna | Criteo Success Story
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Success Story: Cole Haan + Klarna
Cole Haan drives 2.3x more qualified visits by activating Klarna inventory with Commerce Growth
- 30% Cost per qualified visit
- 2.3x Qualified visits
Challenge: Expanding qualified reach through premium commerce environments. Cole Haan aimed to broaden its reach among high-intent shoppers via unique inventory that leveraged audience signals within the Klarna App.
Solution: Testing Klarna’s premium commerce inventory to unlock incremental growth. Cole Haan activated native and display placements across the Klarna app through Commerce Growth.
Results: Strong commerce inventory drives deeper engagement and downstream conversion:
- 2.3x higher qualified visit rate compared to other app inventory.
- 30% lower cost per qualified visit.
- Click-through rate parity but improved quality.
- Full-funnel lift with users exposed to both upper-funnel and lower-funnel campaigns.
More Apparel and Fashion Success Stories
Dentsu: 1.71M Impressions
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Schutz BR: +68% Revenue with only 14% budget increase
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H&M Indonesia: 950K qualified visits obtained
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