Commerce Audiences | Criteo
Meet Criteo GO: smarter advertising starts here!
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Introducing Agentic Audiences
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Resources
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
Commerce Academy
Expand your knowledge and skills with our best-in-class certifications.
Turn intent into outcomes with audiences built on real commerce data
Criteo Commerce Audiences are built on what shoppers actually search, view, and buy across 17,000+ ecommerce sites and 200+ retailers.
TYPE OF AUDIENCES
- Criteo Audiences: Powered by signals from 17,000 ecommerce sites and thousands of open web publishers.
- Retailer Audiences: Built from retailer online and offline data.
- Advertiser Audiences: Activate your own first-party data across Criteo’s network.
- Custom Audiences: Combine Criteo data with your own to create tailored segments.
Make every shopping moment smarter with commerce intelligence
- Behavioral: Target by real shopping and browsing behavior across the open web.
- In-Market: Reach shoppers actively researching products or brands.
- Affinity: Engage people by interests.
- Prospecting: Combine behavioral and contextual signals to widen your reach.
- Lookalike: Turn your (or retailer partner’s) offline CRM into audiences.
- Events: Re-engage based on actions like views, add-to-cart events, and purchases.
- Predictive: Use AI to target existing customers based on what they’re likely to do next.
See how brands are turning intent into outcomes
Discover why 17,000+ global clients have already partnered with Criteo.
Sephora Germany grows new website traffic with a Similar Audiences campaign
- 25% of sales from retargeting campaign came from Similar Audience prospects.
- 7.2M Unique users reached.
Fnac Darty drives 400K new site visitors with Criteo Commerce Audiences
- <0.25€ Cost per visit.
- 400,000 New visitors.
Aiper goes beyond retargeting: Criteo drives an impressive 18% uplift in first time buyers
- 18% Uplift in first-time buyers.
- 92% of sales from first-time buyers.
FAQs
Where are commerce signals sourced to create Commerce Audiences?
Commerce Audiences are built from consented deterministic and/or probabilistic signals observed across Criteo’s network.
What signals build Commerce Audiences, and how many per segment?
It depends on the segment and how shoppers behave.
How does Criteo build Commerce Audiences?
Commerce Audiences are built with machine learning that turns consented commerce signals into dynamic audience segments.
What is the pricing for Commerce Audiences?
Pricing depends on the audience type and the solution where you activate it.