How to Launch a Commerce Marketing Strategy | Criteo

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Commerce Media Platform: The connected commerce media environment for the open internet.
Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
Criteo GO: Self-service performance advertising powered by Criteo AI.
Commerce Max: For brands & agencies looking for retail media on the open internet.
Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.

Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
Predictive Bidding: Bids based on the predicted value of each user to save you money.
Product Recommendations: Intent-based recommendations that drive more sales.
Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.

For Advertisers: Connect products to people with performance media and retail media.
For Retailers: Earn incremental revenue with retail media.
For Media Owners: Grow revenue faster with the power of commerce.
For Agencies: Differentiate and deliver value with commerce intelligence.
For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
Customer Retention: Increase customer lifetime value from people who already know you.
Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
Video Advertising: Drive discovery and engagement with online video.
GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.

Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
Blog: Fresh insights on commerce media and digital advertising.
Success Stories: How others have realized their goals by partnering with Criteo.
Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
Glossary: Definitions of the most common digital advertising terminology.
Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.

How to Launch a Commerce Marketing Strategy

June 12, 2018

In our webinar, “How to Launch a Commerce Marketing Strategy”, we cover how to lay the groundwork for commerce campaigns, including: