Mobile App Advertising | Criteo
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Mobile App Advertising
The all-in-one mobile advertising platform for app installs, engagement, and retargeting.
Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo’s industry leading technology.
What is Mobile App Advertising?
A single solution for all of your app growth needs.
- Add qualified new users
- Increase engagement and in-app conversions
Why growth marketers love Criteo
The benefits of our app advertising platform.
Transparent performance
Unlock new growth with no hidden fees. Whether you are looking to increase purchases, re-orders, registrations, subscriptions, or bookings we can help you hit your goals.
All apps welcome
We understand consumer journeys across all verticals. Our data and AI find user insights and pain points specific to your industry so your mobile growth strategy is tailored to the needs of your audiences.
AI-optimized bidding
Meet your goals and spend your budget efficiently with machine learning that is optimized to find the right user while keeping your target CPA in check.
Fraud prevention
Have peace of mind with a fully integrated, transparent, flexible fraud prevention partner. We have adaptable fraud standards and measurements that we can customize for you addressing invalid traffic, viewability metrics, and user filtering.
App Engagement
Foster active app users.
Make sure your new app users continue to interact and deliver ROI with a solution proven to increase engagement.
- 50% Apps are abandoned after 1 use
- 76% People that have 5 or less app sessions before becoming inactive
- 11% Users that remain active 7 days after install
Activate new users
Ignite first-time app installers with personalized ads driven by AI that know exactly what to show to drive in-app engagement.
Get re-installed
Win back users that have un-installed your app with ads promoting new features or products, special offers, or other incentives.
Wake up dormant users
Remind lapsed users of what they’re missing–promote seasonal offers, announce an upgrade to a product they bought previously, and more–to inspire them to take action.
App Retargeting
Continue to meet your growth targets by generating more revenue from your existing users.
Increase in-app conversions with dynamic ads
Reach your active app users across more than 550K apps and bring them back to buy with hyper-personalized ads based on a deep understanding of their cross-device browsing and buying behavior.
Drive incremental revenue by showing new items
Many purchases are products that weren’t previously viewed. Our technology puts your entire catalog to work, accurately predicting the best items to show for each user.
Deep link directly to products last viewed
Drive an increase in products browsed per user with ads that directly deep-link shoppers to the most relevant product pages in your app.
Start growing your business today!
Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.