Criteo Go Roas Calculator | Criteo

Resources

• Success Stories: Real growth stories from brands using Criteo GO to drive traffic, customers, and conversions.
• Blog: Insights on performance marketing, commerce trends, and smarter growth, no matter the brand size.
• Help Center: Clear answers and practical support to help you get results faster with Criteo GO.
• Performance Estimator: Generate a custom performance of your ROAS and potential growth with Criteo GO.

Criteo GO Unpacked Course

Learn how Criteo GO enables effortless, cross-channel performance to help you focus on what truly matters — growing your business.

AI-Powered Performance Forecast

Get a customized glimpse into your future results

FAQs

What is ROAS?

ROAS stands for Return on Ad Spend. It tells you how much revenue you make for every dollar you spend on advertising. For example: If you spend $100 on ads and generate $400 in sales, your ROAS is 4x.

How to interpret ROAS

ROAS is all about efficiency. Higher ROAS = better performance. You’re generating more revenue for every dollar spent. Whereas lower ROAS = less efficient spend. You may need to adjust your strategy or optimize your campaigns if this is the case.

• If you’re focused on profit, you’ll want a higher ROAS.
• If you’re focused on growth or new customers, a lower ROAS can still be worth it.

What impacts ROAS in my campaigns?

ROAS depends on factors like your audience, budget, product demand, and campaign setup. Criteo GO uses AI trained on commerce data to continuously adjust targeting and bids, helping improve performance as your campaign runs.

Let's get started Create your account.