# criteo.com > AI-optimized mirror of criteo.com containing 9931 pages totalling 4,656,277 words of clean markdown content, structured data, and semantic HTML. Original source: https://criteo.com. Last updated: 2026-07-16T00:58:10.656Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Criteo Services Status](/content/status/index.html): Welcome to Criteo Services's home for real-time and historical data on system performance. (264 words) - [Welcome to Criteo](/content/commercegrid/index.html) (16 words) - [Welcome - Criteo Docs](/content/developers/index.html) (264 words) - [Criteo AI Lab (Criteo AI Lab): Machine Learning for Computational Advertising](/content/ailab/index.html): Criteo AI Lab (Criteo AI Lab) team focuses on machine learning research in the field of computational advertising. View our publications, blog posts, job openings here. (106 words) - [Home](/content/academy/index.html) (549 words) - [The Global Commerce Intelligence Platform](/content/site-root.html): Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data (649 words) ## Articles & Blog Posts - [br/wp-content/uploads/sites/5/2018/08/retargeting-201-br-pdf.html](/content/br/wp-content/uploads/sites/5/2018/08/retargeting-201-br-pdf.html) (1,466 words) - [br/wp-content/uploads/sites/5/2021/12/iponweb-annoucnement-br-pdf.html](/content/br/wp-content/uploads/sites/5/2021/12/iponweb-annoucnement-br-pdf.html) (2,276 words) - [Berlitz | JP - Criteo.com](/content/jp/success-stories/berlitz/index.html): CPC-74%を実現すると同時に、良質な新規顧客の流入とコンバージョンを加速！ (75 words) - [jp/wp-content/uploads/sites/6/2023/11/press-release-2023-1128-criteo_ai-survey-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/11/press-release-2023-1128-criteo_ai-survey-pdf.html) (120 words) - [jp/wp-content/uploads/sites/6/2023/04/jp-pr-2023-04-26-criteo-travel-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/04/jp-pr-2023-04-26-criteo-travel-pdf.html) (187 words) - [jp/wp-content/uploads/sites/6/2023/05/pr-2023-0502-criteo-tokyo-rainbow-pride-2023-for-website-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/05/pr-2023-0502-criteo-tokyo-rainbow-pride-2023-for-website-pdf.html) (84 words) - [jp/wp-content/uploads/sites/6/2023/03/jp-pr-2023-0322-criteo-line-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/03/jp-pr-2023-0322-criteo-line-pdf.html) (140 words) - [PAL CLOSET | JP - Criteo.com](/content/jp/success-stories/pal-closet/index.html): リピート率が2倍に！良質な新規顧客獲得を実現する、Criteoの検討層向けソリューション「Conversion Similar Audience」。 (65 words) - [Plattformen für die Mobile-Erfolgsmessung (MMPs) | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/plattformen-fur-die-mobile-erfolgsmessung-mmps-ipk5qdqcov/steps/4895317/index.html): Messungen sind das Herzstück jeder von uns entwickelten Lösung. Bei Criteo sind eure Investitionen immer an klare, regelbasierte Messungen gebunden. Das Ziel unserer MMP-Integrationen ist es, euch dabei zu helfen, die Performance aller Elemente eurer Mobile-App-Kampagnen zu verstehen, zu tracken und zu optimieren.  Unsere Reporting-Tool bieten euch Insights zu: Platzierungen Creatives Zielgruppen-Performance Wichtigste Produkte & Kategorien Ungültiger Traffic Shopper Journey  (315 words) - [Webmotors| BR - Criteo.com ](/content/br/success-stories/webmotors/index.html): Webmotors reduz custos e aumenta vendas cross-device com Criteo Dynamic Retargeting. (309 words) - [API Authorization - Criteo Docs](/content/developers/criteo-apis/docs/api-authorization/index.html) (68 words) - [Set Up Your Product Catalog | Suporte Criteo Commerce Growth](/content/help/kb/pt/set-up-your-product-catalog-487622/index.html): Set Up Your Criteo OneTag, Configure seu Catálogo de Produtos (19 words) - [Criteo、リテールメディア業界のイノベーターであるメラニー・ジマーマンを グローバルリテールメディア部門責任者に任命 | JP - Criteo.com](/content/jp/news/press-releases/2024/01/criteo-appoints-retail-media-innovator-melanie-zimmerman-as-head-of-global-retail-media.html): コマースメディアを展開するCriteo(NASDAQ: CRTO)は、メラニー・ジマーマン（Melanie Zimmermann）をグローバルリテールメディア部門の責任者に任命したことを発表しました。 (98 words) - [Criteo、高度にパーソナライズされたメッセージ配信を可能にするソリューション “レコメンデーション メッセージ for LINE公式アカウント”を正式ローンチ | JP - Criteo.com](/content/jp/news/press-releases/2024/02/criteo-officially-launches-recommendation-message-for-line-official-account.html) (127 words) - [Criteo、高度にパーソナライズされたメッセージの配信を可能にするソリューション“レコメンデーション メッセージ for LINE公式アカウント”ベータ版を発表 | JP - Criteo.com](/content/jp/news/press-releases/2023/05/criteo-to-launch-beta-solution-for-line-recommendation-message.html) (93 words) - [Demand Sources | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/demand-sources-mkwqpvrxdg/steps/2945617/index.html): In conjunction with Criteo’s unique programmatic demand (including commerce spend behind Commerce Max and Commerce Growth), Commerce Grid enables publishers to aggregate, consolidate, and manage the demand for their ad inventory across 60+ third-party demand sources (DSPs).NOTE: If a DSP doesn’t currently support a specific format or region, flag it as a missed opportunity by reaching out to both your DSP contact and your Criteo representative. We can consolidate advertiser and agency demand and use that signal to push for expanded integrations. Consistent feedback from active opportunities is one of the most effective ways to influence DSP roadmap priorities and unlock incremental scale.RegionFormatMedia TypeAppCTVWebDisplayNativeVideoAmazon DSPALL✓✓✓✓DV360ALL✓✓✓✓✓The Trade DeskALL✓✓✓✓✓Yahoo DSPALL✓✓✓✓✓✓Google Display AdsALL✓✓BeeswaxALL✓✓✓✓✓Microsoft InvestALL✓✓✓✓✓✓Simpli.fiAMS✓✓✓✓✓Zeta Global DSPALL✓✓✓✓✓✓BasisAMS, EMEA✓✓✓✓✓XandrALL✓✓✓✓✓BidtellectALL✓✓✓✓KakaoAPAC✓✓✓Media ForceAMS, EMEA✓✓✓✓✓✓SportradarALL✓✓✓✓✓✓LiftOffALL✓✓✓QuantcastALL✓✓✓NexxenALL✓✓✓✓WebeyeALL✓✓✓✓InMobiALL✓✓✓✓✓ViantAMS✓✓✓✓✓AziraALL✓✓✓KayzenALL✓✓SMNAPAC✓✓AdformALL✓✓✓✓✓✓CognitivAMS✓✓BraveALL✓✓✓✓Adspin by SpinXALL✓✓✓IQzoneAMS, APAC✓✓✓AppierALL✓✓✓✓NextRollALL✓✓DeepIntentAMS✓✓✓✓✓OperaALL✓✓✓✓Bold-winALL✓✓✓AdruleEMEA✓✓✓✓MadopiAMS, EMEA✓✓✓✓✓✓AdxperienceEMEA✓✓✓AroscopALL✓✓✓✓✓KnorexALL✓✓✓✓✓✓Streamworx Lda.ALL✓✓✓✓✓UnicornAPAC✓✓✓✓✓IlluminALL✓✓✓✓StiristaAMS✓✓✓✓✓LoopMe DSPAMS, APAC✓✓✓✓AntVoiceEMEA✓✓✓✓CoupangAPAC✓✓✓InfillionAMS✓✓✓✓✓UNICORN Inc.APAC✓✓✓KeenkaleAMS, APAC✓✓TT VenturesEMEA✓✓✓✓9 dots mediaAMS, EMEA✓✓MarketperfAMS, EMEA✓✓N.RICHALL✓✓TemuAMS, APAC✓✓✓AdElementAMS✓✓✓AragoALL✓✓✓✓✓AdmixerALL✓✓✓✓BypassAPAC✓✓✓iFlyTekALL✓✓✓✓Edge226ALL✓✓✓IGAWorksAPAC✓✓✓LightAdAMS✓✓✓ZeststackAPAC✓✓✓✓TNK FactoryAPAC✓✓✓Geolocation TechnologyAPAC✓✓✓adiiixAPAC✓✓ADBROAMS✓✓✓YoungOneAPAC✓✓✓ExcelateEMEA, APAC✓✓✓✓TossAPAC✓✓✓VRizeAPAC✓✓✓Admatrix DSPAPAC✓✓ (498 words) - [News | ページ 2 | JP – Criteo.com](/content/jp/news/in-the-news/page/2/index.html) (80 words) - [Criteo、アフターコロナにおける世界の旅行トレンドに関する調査レポートを発表「Criteo グローバル トラベル トレンド 2023春 」 | JP - Criteo.com](/content/jp/news/press-releases/2023/04/criteo-releases-research-report-on-global-travel-trends-spring-2023.html) (64 words) - [jp/wp-content/uploads/sites/6/2019/12/20191209_criteo-retail-media-pdf.html](/content/jp/wp-content/uploads/sites/6/2019/12/20191209_criteo-retail-media-pdf.html) (122 words) - [Criteo、東京レインボープライド2023に協賛 | JP - Criteo.com](/content/jp/news/press-releases/2023/05/criteo-sponsors-tokyo-rainbow-pride-2023/index.html) (48 words) - [Criteo、オフライン・リテールメディアの加速に向け 広告配信プラットフォームBrandcrushを買収 | JP - Criteo.com](/content/jp/news/press-releases/2023/03/criteo-e3-80-81-e3-82-aa-e3-83-95-e3-83-a9-e3-82-a4-e3-83-b3-e3-83-bb-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-81-ae-e5-8a-a0-e9-80-9f-e3-81-ab-e5-90-91-e3-81-91.html) (78 words) - [Criteo ernennt Manuela Montagnana zur Chief People Officer | DE - Criteo.com](/content/de/news/press-releases/2021/09/criteo-ernennt-manuela-montagnana-zur-chief-people-officer.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (553 words) - [jp/wp-content/uploads/sites/6/2025/01/jp-pr-2025-01-15-criteo-ceo-appointment-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/01/jp-pr-2025-01-15-criteo-ceo-appointment-pdf.html) (77 words) - [Criteo、「デジタル広告業界における日本のマーケターのAI活用と その影響に関する意識調査」を発表 | JP - Criteo.com](/content/jp/news/press-releases/2023/11/criteo-unveils-japanese-marketer-perception-survey-on-the-use-of-ai-and-its-impact-on-the-digital-advertising-industry.html) (38 words) - [Criteo、インフレによって変化する買い物客の最新動向を発表 ～「賢い買い物客」に関する注目すべき5つのトレンド～ | JP - Criteo.com](/content/jp/news/press-releases/2023/02/criteo-unveils-latest-trends-in-inflation-changing-shoppers.html) (56 words) - [About App retargeting | Commerce Growth Help Center](/content/help/kb/guide/en/about-app-retargeting-ezwtuutxw7/steps/5790593/index.html): App retargeting ad set creation in Commerce Growth is currently in beta and only open to internal users. If you want to launch an app retargeting campaign, please reach out to your Criteo representative.Your app users are your highest-converting audience; they've already downloaded your app, which means they know your brand and are far closer to buying than a first-time visitor. App retargeting lets you re-engage people who already have your app installed by reaching them with personalized display and video ads, bringing them back to complete a purchase or other valuable action. How it works? Criteo serves personalized display and video ads to your existing app users across mobile web and in-app environments. When someone taps your ad, they're taken directly into your app, not to a website. Your mobile measurement partner (MMP) tracks what happens next and reports those conversions back to Commerce Growth.Note: MMPs are optional but strongly recommended as they offer both ease of integration and cross-channel measurement.This is not the same as app install campaigns, which target people who don't have your app yet and aim to get them to download it. App retargeting is purely about re-engagement, bringing back people who are already in your ecosystem. How is it different from web retargeting? If you already run web retargeting with Criteo, app retargeting will feel familiar. The core logic is the same: reach the right people with the right ad at the right moment. But there are a few important differences. Web retargeting App retargeting Where users land after clicking Your website Your iOS or Android app How performance is measured Criteo OneTag (pixel on your site) Your mobile measurement partner (MMP) -  alternatively using direct Server to Server (S2S) integration How attribution works Post-click and post-view via OneTag Deduplication flag from your MMP Devices your ads reach Desktop, mobile, and tablet Mobile and tablet only Where your ads are shown Web and in-app environments Mobile web and in-app environments Note: App retargeting requires users to have already installed your app. If your goal is to get new people to download your app, please contact your Criteo representative to get more information about Criteo App Install.  What can you do with app retargeting?Re-engage lapsed users. Someone downloaded your app six months ago and hasn't opened it since. App retargeting finds them and serves a relevant ad, whether they're browsing the web or using another app, and brings them back.Drive in-app purchases. A user added items to their cart in your app but didn't complete the purchase. App retargeting shows them exactly those products and delivers them back to where they left off.Expand beyond web retargeting. Web-only campaigns miss users who've shifted their browsing to your app. App retargeting closes that gap, so you're not leaving revenue behind just because someone switched devices or environments.How is performance measured? Performance appears in Commerce Growth Reporting; the same place you track your web campaigns. There are no separate app-specific reports; you'll find app retargeting data alongside your other ad sets. One important thing to understand: attribution is based on deduplication. This means Commerce Growth reports only the conversions that your MMP attributes to Criteo. This keeps your numbers as close as possible to what you see in your MMP — small discrepancies may still occur, but they're minimized. Because your MMP is the source of truth for app conversions, it's worth reviewing your MMP dashboard alongside your Commerce Growth reports, especially when you first launch. What do you need before you start? Before creating your first app retargeting ad set, make sure you have:Your app connected to your Commerce Growth accountAn active MMP integration (AppsFlyer, Adjust, Kochava, Branch, or Singular) or be willing to connect directly to Criteo in Server-to-Server (S2S)A retargeting audience or a customizable audience built from app usersYour MMP server-to-server (S2S) tracking URL for Criteo (520 words) - [de/wp-content/uploads/sites/3/2024/07/press-release_criteo_dmr-advertising_onsite-video_de-pdf.html](/content/de/wp-content/uploads/sites/3/2024/07/press-release_criteo_dmr-advertising_onsite-video_de-pdf.html) (769 words) - [jp/wp-content/uploads/sites/6/2025/02/pr-2025-0218-jicdaq-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/02/pr-2025-0218-jicdaq-pdf.html) (58 words) - [Criteo、LINE公式アカウントでのレコメンデーション・メッセージ機能の開発に向けDAC、電通デジタル、Micoworksと実証実験の実施で合意 | JP - Criteo.com](/content/jp/news/press-releases/2023/03/criteo-line-achieving-more-personalized-promotional-communications.html) (31 words) - [Verwalten von Advertiser-Accounts | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/verwalten-von-advertiser-accounts-owy2ua9xfp/steps/1603651/index.html): Auf der Seite „Verknüpfte Advertiser“ können Agenturnutzer sehen, welche Advertiser mit ihren Agenturen verknüpft sind. Die möglichen Aktionen auf dieser Seite hängen von der Rolle und den Rechten des Teammitglieds innerhalb der Agentur ab. (182 words) - [Criteo、デジタル広告を変革するアプローチ、 “コマースメディア”における注目のトレンドレポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2023/05/criteo-unveils-key-trends-report-in-commerce-media/index.html) (30 words) - [Criteo、「Criteoリテールメディア」をサンドラッグへ導入 | JP - Criteo.com](/content/jp/news/press-releases/2023/04/sundrug-introduces-retail-media-with-criteo/index.html) (21 words) - [Verwalten von Agentur-Benutzerrollen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/verwalten-von-agentur-benutzerrollen-jusxuhceoz/steps/1603655/index.html): Auf der Seite „Agenturteam“ werden die Benutzer, ihre Rollen innerhalb der Agentur und die den einzelnen Usern zugewiesenen Advertiser erläutert. Die auf dieser Seite aufgeführten Aufgaben beziehen sich auf die Rolle und die Befugnisse des Teammitglieds innerhalb der Agentur. (135 words) - [Get connected to the API - Criteo Docs](/content/developers/retail-media/docs/connect-to-the-api/index.html) (131 words) - [News | DE - Criteo.com](/content/de/news/page/6/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (573 words) - [News | DE - Criteo.com](/content/de/news/page/7/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (375 words) - [About Audiences | Commerce Growth Help Center](/content/help/kb/guide/en/about-audiences-0ejnoquqyu/steps/842036-4835385/index.html): Audience targeting shows your ads to the most relevant audiences related to your campaigns' goals. Build audiences through segments, which group people based on specific characteristics, interests, or shopping behaviors.When selecting an audience, choose to:Activate Criteo’s AI-powered, automated audiences for Prospecting and Retargeting that continuously drive toward your goals.Build targeted segments from two data sources: your first-party data or Criteo’s shopping intent data.Take a quick look at the different audiences and segments:AutomatedProspecting: Find people at scale who are a good fit for your brand or services, when they are exhibiting active shopping intent. Retargeting: Criteo's AI works to re-engage people who have previously interacted with your website or app, and brings them back with personalized ads to complete further actions.This is the recommended audience type for app retargeting campaigns. It is broad, app-user inclusive, and delivers the best performance.BroadBroad Targeting: Reach people in a country. Refine where ads are placed with a range of contextual targeting options like keywords, placements, and topics.CustomizableUsing your data:Contact List: Reach users who you know by onboarding and targeting lists of offline CRM, CDP, DSP, or store data.Events: Segment users based on their website or app path to purchase actions, such as visiting site sections to purchasing frequency like reaching one-time buyers.Ad Interactions: Segment users based on their engagement with your video ads.Using Criteo-powered data: In-market: Engage shoppers based on specific brands and product categories they are actively shopping for. Refine by selecting product price ranges, user purchasing power, and gender affinity.Location: Reach people based in specific geographical locations relevant to your client's business. Behavioral: Segment created based on repeated habits, interests, or past purchasing behavior, in order to get a holistic picture of them as a shopper.Predictive: Leverage Criteo’s ready-to-use AI models to find customers based on likely top spenders and likely to churn to drive customer retention tactics.Affinity: Identify potential customers with a strong likelihood of buying your products based on the content they consume.LookalikeLookalike: Reach people who look like, behave like, or are interested in things similar to a list you provide, such as your existing contacts or create an Events segment using Event attributes.Note: App retargeting audience restrictions If you're building an ad set with iOS app or Android app as the conversion location (app retargeting), only two audience types are available:Retargeting: recommended for app retargeting. Reaches users who have already interacted with your app.Customizable: lets you build your own audience from contact lists or app event segments. Important: your audience must be made up of app users. If your audience includes non-app users, your campaign will not deliver impressions.Prospecting and Broad Targeting are not available for app retargeting ad sets. App retargeting is designed to re-engage existing app users, not to acquire new ones. Learn more about how to create an app retargeting audience here.Learn more about: (143 words) - [Zugriff auf den Account eurer Agentur | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/zugriff-auf-den-account-eurer-agentur-q0kn7pgsi6/steps/1603543/index.html): Die Commerce Growth-Benutzeroberfläche bietet einen speziellen Arbeitsbereich, um unsere Agenturpartner zu unterstützen und die Verwaltung von Advertiser-Portfolios und -teams zu erleichtern.  Dieser Arbeitsbereich hilft euch, eure Teammitglieder mit den von ihnen zu betreuenden Advertisern zu verknüpfen. Erweitert nach der Anmeldung die Account-Auswahl im linken Menü; Agenturen sind mit einem entsprechenden Symbol gekennzeichnet. Um auf agenturbezogene Funktionen zuzugreifen, klickt auf den Namen oder das Symbol der Agentur.  Alle Advertiser, die mit einer bestimmten Agentur verbunden sind, werden unterhalb der Agentur in der Account-Auswahl aufgeführt. (89 words) - [Account - Criteo Docs](/content/developers/retail-media/docs/account/index.html) (150 words) - [Agenturbenutzer und Berechtigungen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/agenturbenutzer-und-berechtigungen-rceoxz36qk/steps/1603694/index.html): Als Agenturmanager müsst ihr euren Mitarbeitern auf einfache Weise einen kundenfreundlichen Zugang zu Kampagnen und Reports ermöglichen. Um eure Erfahrung zu optimieren, haben wir die Rollen in eurer Benutzeroberfläche verbessert. Hier ist ein Überblick über die Rollen, die zugewiesen werden können: (50 words) - [kr/wp-content/uploads/sites/7/2024/10/pr-kr-idc-retail-media-report-pdf.html](/content/kr/wp-content/uploads/sites/7/2024/10/pr-kr-idc-retail-media-report-pdf.html) (728 words) - [Peak Season Strategies | Commerce Growth-Hilfecenter](/content/help/kb/de/peak-season-strategies-255511/index.html): Kampagnenvorbereitung vor der Hochsaison, Wie Sie sich auf den Black Friday vorbereiten können (23 words) - [OAuth App – Authorization Code & PKCE Setup - Criteo Docs](/content/developers/criteo-apis/docs/oauth-app-authorization-code-pkce-setup/index.html): This guide provides step-by-step instructions for implementing OAuth 2.0 Authorization Code with PKCE, including authorization requests and token exchange. (631 words) - [Authorization Requests - Criteo Docs](/content/developers/criteo-apis/docs/authorization-requests/index.html): Advertisers must grant access to apps or integrations built with the API through an authorization request, with different permission levels available such as read-only or manage access. Advertisers can manage and revoke access through the consent dashboard. (447 words) - [Manage Your Account, Organization and Apps - Criteo Docs](/content/developers/criteo-apis/docs/developer-accounts-organizations-apps/index.html): This section provides guidance on managing your Developer Account, Organization, and Apps once created. (357 words) - [GO Campaigns Essentials: From Setup to Growth](/content/academy/path/performance-media-learning-path-2/go-essentials-from-setup-to-growth/index.html): Master the essentials to confidently build, launch, and manage AI-powered GO campaigns in Commerce Growth, which delivers measurable results across the open web, app, and social. (323 words) - [Create Your Organization - Criteo Docs](/content/developers/criteo-apis/docs/create-your-organization/index.html) (396 words) - [Get Your Credentials - Criteo Docs](/content/developers/criteo-apis/docs/get-credentials/index.html) (297 words) - [Create Your Partner Account - Criteo Docs](/content/developers/criteo-apis/docs/create-your-partner-account/index.html) (100 words) - [fr/wp-content/uploads/sites/4/2022/09/criteo-commerce-max_fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2022/09/criteo-commerce-max_fr-pdf.html) (604 words) - [MIX.Tokyo | JP - Criteo.com](/content/jp/success-stories/mix-tokyo/index.html): 新規会員数：目標比＋155％、売上：目標値＋115％達成をサポートした「Web Consideration」。 (66 words) - [Page not found | Criteo](/content/12/17_2018_criteo_trends-pdf.html) (459 words) - [ru/blog/ebook-d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-d0-bf-d0-be-d0-bf-d0-be-d0-bb-d1-8c-d0-b7-d0-be-d0-b2-d0-b0-d1-82-d0-b5-d0-bb-d1-8c-d1-81-d0-ba-d0-be-d0-b9-d0-bb-d0-be.html](/content/ru/blog/ebook-d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-d0-bf-d0-be-d0-bf-d0-be-d0-bb-d1-8c-d0-b7-d0-be-d0-b2-d0-b0-d1-82-d0-b5-d0-bb-d1-8c-d1-81-d0-ba-d0-be-d0-b9-d0-bb-d0-be.html) (1,223 words) - [wp-content/uploads/2020/08/todd-parsons-cpo-announcement-pdf.html](/content/wp-content/uploads/2020/08/todd-parsons-cpo-announcement-pdf.html) (373 words) - [Giosal | IT - Criteo Success Story](/content/it/success-stories/giosal/index.html) (535 words) - [Fragrance.com | BR - Criteo.com ](/content/br/success-stories/fragrance-com/index.html): Solução Facebook DPA da Criteo ajuda Fragrance.com a ver crescimento em cliques e vendas mobile. (297 words) - [Casos de éxito│Criteo](/content/es/success-stories/schibsted-classified-media/index.html): Al añadir los anuncios de Criteo a sus marketplaces online, SCM aumentó su lista de anunciantes, la tasa de respuesta y el CTR en 30 mercados. (376 words) - [Attribution in RMP | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-attribution-szh1icyq5l/steps/1034909/index.html): Attribution, match rules, lookback windows, product matching, and sales deduplication. (894 words) - [PowerPoint Presentation](/content/it/wp-content/uploads/sites/9/2017/09/travel-peak-report-it-pdf.html) (818 words) - [jp/wp-content/uploads/sites/6/2021/12/iponweb-announcement-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2021/12/iponweb-announcement-jp-pdf.html) (68 words) - [(Offsite) Automated Audience | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/offsite-automated-audience-btltttjjyr/steps/3772632/index.html): Before starting, check these prerequisites: The campaign must be of the Offsite type. This is where the Automated Audience feature is applicable. Automated Audience can only be configured during the creation process of a new campaign or line item. You need to specify the product categories or brand you want to target. This helps the AI/ML system focus on the most relevant users.Automated Audience is a feature designed to simplify and enhance audience targeting for offsite campaigns. It automatically identifies retailer site visitors who are most likely to purchase products from specific product categories or your brand. This feature leverages Criteo's AI and machine learning (ML) technology to compute and refine the audience, ensuring that ads are shown to the most relevant users.  Why use them? Simplified Targeting: No need to manually build and manage complex audience segments. The system automatically identifies and targets the most likely converters, saving you time and effort. Optimized Performance: Leveraging Criteo's AI and machine learning technology ensures that your ads are shown to users who are most likely to make a purchase, leading to higher conversion rates and better ROI. Dynamic Refinement: The audience is continuously refined based on user behavior and performance data, allowing you to adapt to market changes and improve targeting over time without manual intervention. Increased Efficiency: By automating the audience selection process, you can focus on other strategic aspects of your campaign, such as creative content and budget allocation, while the system handles the heavy lifting of finding the right users.   Who is it for?  For advertisers running Offsite Campaigns who want to automatically target retailer site visitors, most likely to purchase from specific categories or their brand.  When to use it? Launching New Campaigns: Quickly set up and target relevant audiences without extensive manual configuration. Scaling Campaigns: Efficiently expand reach and optimize performance as your campaigns grow. Limited Resources: When you have limited time or staff to manage detailed audience segments. High Conversion Goals: When you need to focus on maximizing conversions and ROI with minimal effort.   Where to find it?  You can select an automated audience during campaign creation or when creating a line item. Once line items with automated audiences have been configured, you can view and manage these audiences under Automated Audiences in the Audiences and Segments section in the Shared Library.  Note: You do not need to build this audience in advance using the Audience Builder; you can only set it up while creating a new campaign or adding a new line item. (633 words) - [Coronavirus Impact Europe: Advertising in a Social Distancing Economy | Criteo](/content/resources/webinar/coronavirus-impact-europe-advertising-in-a-social-distancing-economy.html) (569 words) - [カスタムレポートのアトリビューション・モデルについて | Criteo ヘルプ](/content/help/kb/guide/ja/vt7gyo86wi/steps/2723128/index.html): はじめに、以下の点にご注意ください。 カスタムレポートにアクセスするには、少なくとも1つのライブキャンペーンがあることを確認してください。 アトリビューション・モデルは、広告キャンペーンのどの部分が最も効果的であるかを把握するのに役立ちます。 アトリビューションは、どの広告とチャネルが消費者に商品を購入するよう促すのに役立ったかを示します。 また、消費者が購入前に広告をどのように操作したかを追跡し、購入前に消費者が広告を見たりクリックした回数をすべて追跡します。 たとえば、消費者が月曜日にディスプレイ広告を見て、水曜日にリターゲティング広告をクリックし、金曜日に商品を購入するに至ったとします。 アトリビューション・モデルは、どの広告がその売上に貢献したのかを判断する上で役立つため、この場合、ブランドを紹介した最初の広告（ビュースルー）が役立ったのか、それとも消費者を呼び戻すに至った最後にクリックされた広告（ラストクリック）が役立ったのかを判断できます。 適切なアトリビューション・モデルは、広告の目標、キャンペーンの目的、消費者の行動の性質によって異なります。 適切なアトリビューション・モデルは、タッチポイントのインタラクションに関する貴重なインサイトを明らかにし、戦略を最適化し、データに基づく意思決定により広告活動を強化する上で役立ちます。Criteo でのアトリビューション Criteo のデフォルトのアトリビューション・モデルは、クリック後30日間です。 アトリビューションデータを弊社に送信するには、以下のような方法があります。クライアントのアトリビューション：コンバージョンタグでは、売上を Criteo に紐づけたかどうかを示すアトリビューション情報を弊社に送信できます。 この場合、Criteo は、このデータをレポートとエンジンへの入力の両方に利用します。コンバージョンイベントの収集方法の詳細については、ここをクリックしてください。Google アナリティクス：Google アナリティクスをレポートの主なソースとして使用するデータと整合させるため、UTM パラメータを使用して最後にクリックしたチャネルを識別し、コンバージョンを最新の Criteo 広告に紐づけます。注：Google アナリティクスを使用して、マーケティング・パートナー全体の結果を測定するには、アカウントを Commerce Growth に直接紐づけることをお勧めします。 アカウントを紐づける方法を詳しく見るには、ここをクリックしてください。 また、Google アナリティクスでは、デフォルトのアトリビューション・ タイプとして、データドリブン・アトリビューション（DDA）モデルが使用されるようになりましたのでご注意ください。 これにより、GA4 を使用して結果を測定し、それを CGrowth と比較する場合に、アトリビューション・モデルの違いにより数値が大幅に異なる可能性があります。  利用可能なアトリビューション・モデルCriteo では現在、さまざまなアトリビューション・モデルを提供しています。 各モデルでは、インタラクションに値を割り当てる上で異なるアプローチを採用しており、コンバージョンを促進する上でのさまざまなチャネルの役割を評価するのに役立ちます。クリックスルー30日以内ユーザーが広告をクリックしてから30日以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。クリックスルー1日以内ユーザーが広告をクリックしてから24時間以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。ビュースルー1日以内ユーザーが広告を閲覧してから24時間以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 クリックスルー30日 + ビュースルー1日以内ユーザーが広告をクリックしてから30日以内または広告を閲覧してから24時間以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 クリックスルー7日以内ユーザーが広告をクリックしてから7日以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 ビュースルー7日以内ユーザーが広告を閲覧してから7日以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 ビュースルー14日以内ユーザーが広告を閲覧してから14日以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 ビュースルー30日以内ユーザーが広告を閲覧してから30日以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 クリックスルー7日 + ビュースルー1日以内ユーザーが広告をクリックしてから7日以内または広告を閲覧してから24時間以内に商品を購入した場合、コンバージョンはキャンペーンに寄与したとみなします。 ラストクリック・アトリビューションこのモデルでは、ユーザーが購入前にクリックした最後の広告またはリンクに、売上のクレジットの100%を割り当てます。 このモデルは通常、最後のタッチポイントによる直接的なパフォーマンスへの影響を測定するために使用されます。 これを有効にするには、ソースとメディアの追跡に役立つ UTM パラメータ（utm_source、utm_medium、utm_campaign、utm_id (campaign_id)）をキャンペーンに含める必要があります。 Criteo は、トラッキングを通じて収集された HTTP リファラーデータを使用して、コンバージョン前の最後のクリックを識別します。 クライアントアトリビューションCriteo 重複排除パラメータを使用してトランザクション・イベントで 実行できるアトリビューションで、トランザクションが Criteo に起因するかどうかを示します。注：独自のアトリビューションを Criteo と共有している場合に利用できます。 (68 words) - [Revenue Report - Criteo Docs](/content/developers/retail-media/docs/revenue-report-ssp/index.html): Supply Side Revenue Report (v2) (1,429 words) - [Criteo Releases Complete Personalized Mobile Advertising Solution Across All Leading Browsers and App Platforms](/content/it/wp-content/uploads/sites/9/2018/07/criteo-ai-lab_28_06_18-pdf.html) (551 words) - [help/kb/guide/es/product-catalog-specifications-x6ipthz4zw/steps/886830/index.html](/content/help/kb/guide/es/product-catalog-specifications-x6ipthz4zw/steps/886830/index.html) (10 words) - [Fill Rate Report - Criteo Docs](/content/developers/retail-media/docs/fill-rate-report/index.html) (1,164 words) - [Casos de éxito│Criteo](/content/es/success-stories/fotocasa/index.html): Fotocasa invirtió en su relación con Criteo y ahora están atrayendo a más nuevos usuarios que nunca. (387 words) - [Line Items Endpoints - Criteo Docs](/content/developers/retail-media/docs/line-items-endpoints/index.html) (876 words) - [Introducing Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/introducing-campaigns-stihrxl081/steps/4442918/index.html): Before getting started, please note: Ensure that you have successfully set up your Commerce Growth account.  You have Admin or Business Manager permissions to set up campaigns in Commerce GrowthA Campaign is a framework used to distribute your ads to your audience.  Campaigns serve as the organizational structure that holds ad sets, which define bid strategy, budget, and audience targeting for your ads. You can have multiple ad sets per campaign and multiple ads per ad Set, though you only need one of each to get started. Campaigns allow you to set spend limits across all ad sets and define overall marketing goals, making them essential building blocks for successful advertising. Why are campaigns important? Campaigns allow you to have: Centralized budget control - set spend limits that apply to all ad sets under a campaign, ensuring you never exceed your total advertising budget. Strategic organization - define overall marketing goals and ensure all ad sets align with your campaign objectives. Performance optimization - use Automated Budget Allocation to dynamically assign budgets to better-performing Ad Sets, improving overall campaign results. Who should use campaigns?  Campaigns are ideal for: Campaign managers who need to organize and control advertising spend across multiple ad sets. Marketing teams that want to align advertising efforts with specific business goals (acquisition vs. retention). Advertisers who need centralized budget management and performance monitoring across multiple advertising initiatives. When to use campaigns?  Use Campaigns when you need to: Organize multiple ad sets under a unified marketing goal.Control total spending across related advertising efforts.Track performance against specific business objectives.Manage complex advertising strategies with multiple audience segments or creative approaches.Re-engage existing app users on iOS or Android through app retargeting.    How does it work?  When creating a new campaign in Commerce Growth, you can choose between two options: GO Campaign: easy configuration and launch with automatic optimization based on your campaign goal.Custom campaign: a manual, flexible approach for advanced targeting and specific use cases. Use Custom campaigns when you need precise control over your audience, bidding, and targeting, including when running app retargeting campaigns. (328 words) - [What is Commerce Max? | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/getting-started-with-commerce-max-dsirh3xt3f/steps/943168-4028972-4028975-4028974-4028979/index.html): Learn about the Criteo Commerce Max Platform. (89 words) - [Criteo、AI 時代における世界の旅行トレンドに関する調査レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2024/11/criteo-e3-80-81ai-e6-99-82-e4-bb-a3-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8b-e4-b8-96-e7-95-8c-e3-81-ae-e6-97-85-e8-a1-8c-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-ab-e9-96-a2-e3-81-99-e3-82-8b-e8-aa-bf.html) (62 words) - [/2026-01/retail-media/accounts/{account-id}/balances - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediaaccounts-balances-1/index.html): Create balance for the given account id (638 words) - [Account Access | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/account-access-nvlt49fcoq/steps/2258614/index.html): Welcome to Criteo Commerce Grid! To access the Commerce Grid UI, a Criteo admin creates an account for you. You will receive an e-mail with a link to activate your account and set your password. Once you have completed registration and activated your account, you can access the Commerce Grid UI with your credentials. After your service team confirms you can access the UI, you will receive a welcome email. The email, titled "Welcome to Commerce Grid", contains instructions for you to reset your password, as well as a link to the UI for your to bookmark (commercegrid.criteo.com) Remember to check your spam folder if you can’t find the welcome email in your inbox. Your service team can resend the email if you cannot locate it. (310 words) - [購入に至るまでのプロセスレポート | Criteo ヘルプ](/content/help/kb/guide/ja/n4wfenbxiu/steps/5004557/index.html): 購入に至るまでのプロセスレポートでは、過去30日間のアクティビティに基づき、消費者がコンバージョンに至るまでに接触したメディアチャネルの順序が表示され、 最も購入につながっているプロセスを確認できます。 このレポートは、どのチャネルがコンバージョンに影響を与えているか、上中位ファネルのメディアがパフォーマンスにどのような影響を与えているか、ファネル全体でチャネルがどのように連携しているかを理解する上で役立ちます。レポートは「ビュースルークリック30日以内」および「ビュースルー30日以内」 の2つのアトリビューション・ウィンドウを使用して作成され、 結果は個々のキャンペーンやクリエイティブではなく、メディアチャネル単位で表示されます。レポートには以下のメディアチャネルが含まれます。ディスプレイ動画CTVクロスチャネル型の配信を有効にすると、単一のチャネルでの配信に比べて売上が最大20%増える可能性があるためお勧めです。 購入に至るまでのプロセスレポートを使用すると、フルファネル戦略を検証し、今後の予算配分の方向付けを行い、共有されたインサイトに基づいてブランドチームとパフォーマンスチームの足並みをそろえることができます。 レポートにアクセスするには、Commerce Growth プラットフォームの左側のナビゲーションパネルで［アナリティクス］>［探求］>［購入に至るまでのプロセス］の順に選択します。 (18 words) - [Campagne | Guida Criteo Commerce Growth](/content/help/kb/it/campagne-105032/index.html): App Retargeting, Creare una campagna, Caricamento collettivo, Annunci sui social media, Informazioni sulle campagne GO!, Panoramica degli eventi di conversione (33 words) - [/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-creatives-3/index.html): Update a creative (639 words) - [Prebid Server | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/prebid-server-434986/index.html): Prebid Server, Prebid Server - Google Ad Manager, Prebid Server - Video, Prebid Server - Native (14 words) - [Criteo、コマースに特化したサプライサイド・プラットフォーム 「コマース・グリッド」を日本で提供開始 | JP - Criteo.com](/content/jp/news/press-releases/2024/10/criteo-rolls-out-supply-side-platform-built-for-commerce-in-japan.html): 「コマース・グリッド」は、広告主や代理店を含むデマンドサイド、そしてパブリッシャーやリテールメディアを展開する小売を含むサプライサイドの双方を結び、コマースデータを活用したプログラマティック広告を可能にします。 (83 words) - [アナリティクスモジュールの概要 | Criteo ヘルプ](/content/help/kb/guide/ja/iyty8zxztk/steps/775649/index.html): コマースグロースの「アナリティクス」モジュールでは、キャンペーンに関するインサイトを探るなど、データを柔軟に活用・管理することができます。   このモジュールにアクセスするには、ナビゲーションバーの [アナリティクス] タブを選択します。  (8 words) - [Create Your Organization - Criteo Docs](/content/developers/retail-media/docs/create-your-organization/index.html) (407 words) - [使用可能な指標のリスト | Criteo ヘルプ](/content/help/kb/guide/ja/2k8ftdtds7/steps/775874/index.html): 以下の表に、コマースグロースで使用できる指標をまとめています。指標とは、クリック数、収益、訪問単価（CPV）などの成果を測定した値です。コマースグロースで使用可能なすべての指標は、Criteo APIからも確認できます。 (17 words) - [Analytics のモデル化された (すべて) 指標 | Criteo ヘルプ](/content/help/kb/guide/ja/analytics-pofc0ibri1/steps/2238086/index.html): Criteo では、モデル化された指標を Analytics モジュールで利用でき、カスタム レポートに追加できます。現在、次の指標を利用できます。すべてを訪問訪問あたりのコスト すべて販売すべて注文ごとのコスト すべて モデル化されたメトリクスとは何ですか? モデル化された指標は、Web サイト上で観察できなかったユーザーのパフォーマンスを推定する、いくつかのソースからのデータで強化された標準的なパフォーマンス指標です。指標名に「すべて」と示されている当社のモデル化されたデータは、広告用の Cookie を拒否するというユーザーの選択を尊重しながら、広告のパフォーマンスをより正確に把握できます。 Criteo は、観察できるユーザーに基づいて、Web サイト上の広告の追跡に同意していない同様のユーザーのパフォーマンスをモデル化します。 私たちは、マーケティング担当者にとって、広告のパフォーマンスを測定し理解することが最も重要であると信じています。モデル化されたメトリクスが利用できるようになりましたが、使い慣れた既存のメトリクスに変更はありません。パフォーマンスをより深く理解できるように、観察されたメトリクスとモデル化されたメトリクスの両方を示したいと考えています。 (26 words) - [レポート出力の設定 | Criteo ヘルプ](/content/help/kb/guide/ja/dpsapkxj92/steps/775789/index.html): コマースグロースのアナリティクスでは、レポートをさまざまな方法でカスタマイズして出力することができます。レポートのスケジュール設定やデータのエクスポートも可能です。このページでは、以下の内容について説明します。 (6 words) - [/2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/change-dates - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediaaccounts-balances-change-dates/index.html): Change dates of a balance for the given account id (488 words) - [アナリティクスのビューアビリティ指標 | Criteo ヘルプ](/content/help/kb/guide/ja/degcxtd5wz/steps/775802/index.html): Criteoの「アナリティクス」モジュール下の「Conversion - オンライン」、「Web consideration」、「指標分析」、「カスタムレポート」、「表示された配信面の数」などのダッシュボードでは、ビューアビリティ指標を利用できます。  他のプラットフォームにはないCriteoの差別化要素Criteo独自のAIエンジンを駆使した「ビューアビリティ」機能は、あらゆるインプレッションのコンテキスト情報をリアルタイムに分析します。これにより、オーディエンスはショッピングジャーニーの各段階で最適な広告を目にすることができます。 ビューアビリティの定義について、Criteoではネット広告業界団体「Interactive Advertising Bureau（IAB）」の基準に従い、広告ピクセルの50％がブラウザウィンドウ内で1秒以上継続して表示されることとしています。 Criteoでは次の3つの指標を提供しています。 閲覧インプレッション数未閲覧インプレッション数未追跡インプレッション数（ネイティブおよび動画のインベントリを含む）Criteoが提供するビューアビリティ率は、閲覧／未閲覧の測定値に基づいており、未追跡インプレッション数は算出の対象となりません。たとえば、追跡インプレッションのうち45％が閲覧され、25％が閲覧されず、未追跡インプレッションが30％を占める場合、ビューアビリティ率は64％となります。  なお、ビューアビリティを追跡／測定する手法は、業界内でも異なる場合がありますのでご注意ください。 (15 words) - [管理广告活动 | Commerce Growth Help Center](/content/help/kb/zh/105056/index.html): 借助功能指南，让您的广告效果更上一层楼 (3 words) - [Report Types - Criteo Docs](/content/developers/retail-media/docs/report-types/index.html): A list of all available report types (323 words) - [最適な広告の目的の選び方 | Criteo ヘルプ](/content/help/kb/guide/ja/0qhanetqmk/steps/775647/index.html): この記事は、新規顧客獲得と顧客維持の目標達成に向け、新規に立ち上げたCriteoキャンペーンに最適な広告の目的を選ぶためのガイドです。目標を設定すると、キャンペーンのパフォーマンスに対して高い精度で監視とレポーティングが実行されるだけでなく、目的に応じて推奨される機能や設定をCriteoが提案できるようになります。キャンペーンの目標を選択する方法とは？ターゲット顧客のプロフィールを指定し、新規顧客獲得と顧客維持のいずれかを選ぶことで、次の優良顧客の発見か、ロイヤルカスタマーの育成を行うことができます。  例えば、以下を目指しているとしましょう。新規訪問者や、まだ購入していないユーザーも含め、貴社のビジネスに新規顧客を呼び込みます。新規顧客獲得キャンペーンを作成することで、まだ購入に至っていない新規ユーザーや既存の訪問者との交流を図ります。 規模と効果を最大化したい場合は、プロスペクティングやブロード・ターゲティングのような広範囲のオーディエンスの活用をお勧めします。 ただし、特定のターゲット・オーディエンスを狙う場合には、Criteoのカスタム・オーディエンスを使うこともできます。既存顧客を維持し、顧客生涯価値を向上させます。 このユースケースでは、顧客の購入頻度や最近の行動、Webサイト上での購入経路に基づいて、顧客とのつながりを強化する顧客維持キャンペーンを作成する必要があります。 よりスケーラブルで自動化されたアプローチとしては、リターゲティングを使用するか、イベント・オーディエンスまたは（CRMまたはCDPデータの）連絡先リストを使用して、具体的にカスタマイズされたセグメントでリエンゲージすることが推奨されます。 ヒント：新規顧客獲得キャンペーンと顧客維持キャンペーンの両方を使用して、ショッピング・ジャーニー全体でエンゲージメントを最大化しましょう。 新規顧客獲得キャンペーンは、潜在顧客を継続的にウェブサイトへと誘導し、オーディエンスを増やします。一方、顧客維持キャンペーンはこれらの顧客をリピーターに転換するのをサポートします。ターゲット・オーディエンスの選定時には、購入者の含有・除外といったパラメータを使用し、キャンペーンの目標に沿ったオーディエンスの選択を心がけてください。例えば、購入履歴のないユーザーを新規顧客と定義し、新規顧客獲得を目指す場合は、カスタム・オーディエンスを使って購入者を除外するようにします。このアプローチについての詳細は、こちらの「訪問者の管理」セクションをご覧ください。 新規顧客獲得と顧客維持に関するオーディエンスのベストプラクティスの詳細は、こちらをご覧ください。 (34 words) - [/2026-01/retail-media/audience-segments/{audience-segment-id}/contact-list/add-remove - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaudience-segments-contact-listadd-remove.html): Add/remove identifiers to or from a retail-media contact list audience-segment, with external audience segment id. (451 words) - [Исследование Criteo: 71 % мобильных продаж обеспечивают приложения и оптимизированные мобильные версии сайтов | RU - Criteo.com](/content/ru/news/press-releases/2017/11/d0-b8-d1-81-d1-81-d0-bb-d0-b5-d0-b4-d0-be-d0-b2-d0-b0-d0-bd-d0-b8-d0-b5-criteo-71-d0-bc-d0-be-d0-b1-d0-b8-d0-bb-d1-8c-d0-bd-d1-8b-d1-85-d0-bf-d1-80-d0-be-d0-b4-d0-b0-d0-b6-d0-be-d0-b1-d0-b5.html) (547 words) - [/2026-01/retail-media/accounts/{account-id}/audience-segments/search - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaccounts-audience-segmentssearch.html): Returns a list of segments that match the provided filters. If present, the filters are AND'ed together when applied. (489 words) - [/2026-01/retail-media/accounts/{account-id}/audience-segments - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaccounts-audience-segments/index.html): Updates the properties of all segments with a valid configuration, and returns the full segments. For those that cannot be updated, one or multiple errors are returned. (532 words) - [Criteo、デジタル広告品質認証機構JICDAQより DSP事業に関する認証を更新、また、新たにSSP事業に関する認証を取得 | JP - Criteo.com](/content/jp/news/press-releases/2025/02/criteo-renews-certification-for-dsp-and-newly-earns-for-ssp-by-jicdaq-the-digital-advertising-quality-certification-organization-in-japan.html) (60 words) - [/2026-01/retail-media/accounts/{account-id}/campaigns - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-campaigns/index.html): Gets page of campaign objects for the given account id (417 words) - [jp/wp-content/uploads/sites/6/2022/02/pr-2022-mar-1-criteo-au-pay-pdf.html](/content/jp/wp-content/uploads/sites/6/2022/02/pr-2022-mar-1-criteo-au-pay-pdf.html) (103 words) - [/2026-01/retail-media/accounts/{account-id}/audience-segments/create - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaccounts-audience-segmentscreate.html): Creates all segments with a valid configuration, and returns the full segments. For those that cannot be created, one or multiple errors are returned. (478 words) - [/2026-01/retail-media/accounts/sellers/search - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccountssellerssearch/index.html): Get the sellers mapped to provided accounts (366 words) - [/2026-01/retail-media/accounts/{account-id}/creatives - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-creatives-1/index.html): Create a creative for an account (400 words) - [Criteo、ブラックフライデーのオンライン・ショッピングに関する分析結果を発表 | JP - Criteo.com](/content/jp/news/press-releases/2024/12/criteo-unveils-japan-black-friday-insights/index.html) (35 words) - [/2026-01/retail-media/brands/search - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediabrandssearch/index.html): Search for brands given a retailer ID and search term. (496 words) - [Create Your API Application - Criteo Docs](/content/developers/retail-media/docs/create-your-app/index.html) (548 words) - [/2026-01/retail-media/accounts/{account-id}/balances/{balance-id}/add-funds - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediaaccounts-balances-add-funds/index.html): Add funds to a balance for the given account id (465 words) - [/2026-01/retail-media/accounts/{account-id}/audience-segments/delete - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaccounts-audience-segmentsdelete.html): Delete the segments associated to the given IDs. (401 words) - [Product & Placement Impressions | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/product-placement-impressions-yg9vylmsms/steps/2492962/index.html): Learn about the differences between product and placement impressions. (352 words) - [/2026-01/retail-media/accounts/fees/update - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccountsfeesupdate/index.html): Set fees for provided accounts (322 words) - [/2026-01/retail-media/accounts/{account-id}/audiences/search - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaccounts-audiencessearch/index.html): Returns a list of audiences that match the provided filters. If present, the filters are AND'ed together when applied. (392 words) - [OAuth App Implementation - Criteo Docs](/content/developers/retail-media/docs/oauth-app-implementation/index.html) (445 words) - [/2026-01/retail-media/account-management/accounts/{accountId}/private-market-child-accounts - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccount-managementaccounts-private-market-child-accounts.html): Gets Private Market child accounts that are associated with the given account (348 words) - [/2026-01/retail-media/balances/{balance-id}/campaigns - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediabalances-campaigns/index.html): Gets page of campaigns for the given balanceId (375 words) - [jp/wp-content/uploads/sites/6/2021/06/jun-4-2021-new-branding-press-release-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2021/06/jun-4-2021-new-branding-press-release-jp-pdf.html) (72 words) - [/2026-01/retail-media/accounts/{account-id}/balances/{balance-id} - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediaaccounts-balances-2/index.html): Get a balance for the given account id and balance id (349 words) - [/2026-01/retail-media/accounts/{account-id}/audience-segments/{audience-segment-id}/contact-list - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaccounts-audience-segments-contact-list.html): Returns the statistics of a contact list segment. (325 words) - [/2026-01/retail-media/accounts/{account-id}/balances - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediaaccounts-balances/index.html): Gets page of balance objects for the given account id (387 words) - [/2026-01/retail-media/accounts/{account-id}/campaigns - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-campaigns-1/index.html): Creates a new campaign with the specified settings (414 words) - [/2026-01/retail-media/account-management/accounts/{accountId}/create-brand-account - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccount-managementaccounts-create-brand-account.html): Creates a new child Demand Brand account for the provided parent Private Market account (391 words) - [/2026-01/retail-media/accounts/{account-id}/creatives - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-creatives/index.html): Get account creatives (267 words) - [/2026-01/retail-media/account-management/accounts/{accountId}/sellers - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccount-managementaccounts-sellers.html): Replace the sellers associated with an account (365 words) - [/2026-01/retail-media/audience-segments/{audience-segment-id}/contact-list/clear - Criteo Docs](/content/developers/retail-media/reference/audience/2026-01retail-mediaaudience-segments-contact-listclear.html): Delete all identifiers from a retail-media contact list audience-segment, with external audience segment id. (257 words) - [/2026-01/retail-media/accounts/fees/search - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccountsfeessearch/index.html): Get fees for provided accounts (330 words) - [Switching to the dynamic loader for Criteo OneTag | Commerce Growth Help Center](/content/help/kb/guide/en/switching-to-the-dynamic-loader-for-criteo-onetag-2khaneokh0/steps/775824/index.html): The Dynamic Loader is a JavaScript code snippet that is placed just after the opening <head> HTML tag of a website (typically in a global header include file) so that it is present and runs on every page of the site. It activates all Criteo tag events that are placed on the different pages of your website, enabling them to work and track the different user activities, so these can be made available in Criteo’s reports.   The Dynamic Loader is the latest script, replacing the previous older script, known as the Static Loader.  Due to its more flexible construction, the Dynamic Loader makes it possible to pass events and other data dynamically, without the limitation of a static setup. This means better and more consistent events tracking and improved measurements of different metrics.Some benefits of updating to the Dynamic Loader include: Gradual introduction of new features and improvements to your OneTag libraryControlled testing to ensure a smooth transition and minimize disruptionsFlexibility for selective rollout to specific partners and conducting A/B testingReal-world testing of new features before official releaseCustomization to meet your specific requirements and integrate partner-specific featuresComprehensive tracking of user activities for improved measurement and insightsIf correctly installed on all the pages of an advertiser's website, it can prevent "tagging gaps", i.e. non -tagged pages (the Visit event). This can result in an improvement in the measurement of visits, qualified visits, bounce rates, etc, giving better visibility into the user’s journey, which may improve campaign results.  (286 words) - [/2026-01/retail-media/accounts/{accountId}/grant-consent - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccounts-grant-consent/index.html): Grant consent to a business application on behalf of a Private Market demand account (335 words) - [/2026-01/retail-media/accounts - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccounts/index.html): Gets page of account objects that the current user can access (383 words) - [/2026-01/retail-media/account-management/accounts/{accountId}/create-seller-account - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccount-managementaccounts-create-seller-account.html): Creates a new child Demand Seller account for the provided parent Private Market account (343 words) - [All Criteo OneTag events and parameters | Commerce Growth Help Center](/content/help/kb/guide/en/all-criteo-onetag-events-and-parameters-vzbzbeey86/steps/775825/index.html): Note: Adding OneTag events and parameters directly to a website's source code requires solid technical knowledge or assistance from a developer.This guide outlines all the available OneTag events and parameters you can use on a website. Each event is explained in detail.Keep in mind that you likely won’t implement all of these tags. In most cases, you’ll only need a subset that aligns with your specific goals. (56 words) - [Product Catalog | Commerce Growth Help Center](/content/help/kb/en/product-catalog-105043/index.html): Set up your Product Catalog, Product Catalog Troubleshooting, About Product Catalog (18 words) - [Nouveau : vidéo sur les réseaux sociaux pour les campagnes GO | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-video-sur-les-reseaux-sociaux-pour-les-campagnes-go-riufwbkpjw/steps/5746130/index.html): Juillet 2026 🚀 Diffusez vos annonces vidéo sur les réseaux sociaux grâce à vos campagnes GO ! Qu'est-ce que c'est ? La vidéo est le format le plus captivant sur les réseaux sociaux, et elle s'adapte à tous les objectifs. Les gens passent en moyenne 2,5 heures par jour sur les réseaux sociaux, et 39 % d'entre eux y découvrent de nouveaux produits et de nouvelles marques. Grâce aux campagnes GO, vous pouvez désormais diffuser vos annonces vidéo également sur Meta, à partir de la même campagne, sans configuration ni workflow supplémentaire. Pour diffuser des annonces vidéo sur les réseaux sociaux, votre élément créatif vidéo doit comprendre :Trois vidéos adaptées aux réseaux sociauxHD, 720p minimumFormats d'image : 1:1, 16:9 ou 9:16Votre compte utilisateur sur le réseau social doit être connectéLa vidéo et les réseaux sociaux doivent être activésUne fois ces deux éléments mis en place, vos annonces vidéo sont diffusées simultanément sur le Web, dans les applications et sur les réseaux sociaux. Par ailleurs, l'IA de Criteo répartit automatiquement votre budget entre les différents canaux, en réorientant en permanence les dépenses vers ceux qui affichent les meilleures performances. À qui est-ce destiné ?Renforcer la visibilité de votre marque. Faites en sorte que votre marque soit présente là où les consommateurs passent le plus de temps.Lancer de nouveaux produits. La vidéo sur les réseaux sociaux est l'un des moyens les plus efficaces pour présenter une nouveauté et susciter immédiatement la notoriété.Rester présent dans l'esprit des consommateurs. Touchez les consommateurs sur le Web, dans les applications et sur les réseaux sociaux, afin que votre marque les accompagne à chaque étape de leur parcours.Augmenter vos ventes. Quatre acheteurs sur cinq effectuent un achat après avoir visionné une vidéo de marque. La vidéo sur les réseaux sociaux n'est pas seulement un outil de notoriété, mais aussi un moteur de ventes qui a fait ses preuves.Quelle est la valeur ajoutée ?Une portée plus large, pour la même campagne. Vos annonces vidéo touchent désormais les consommateurs sur les réseaux sociaux au moment où ils sont les plus réceptifs, dans leur feed et entre deux contenus. Pas de nouvelles campagnes, pas de nouveaux workflows.Des dépenses plus judicieuses. L'IA de Criteo analyse les données sur l'ensemble des canaux et réaffecte en permanence le budget vers les canaux les plus performants. Les annonceurs qui diffusent simultanément leurs publicités sur le Web et les réseaux sociaux avec Criteo constatent un uplift moyen de 20 % de leur ROAS par rapport à une campagne sur le Web uniquement.Une approche axée sur le mobile. 75 % de toutes les vidéos sont consommées sur mobile. C'est sur les réseaux sociaux que se trouve déjà votre audience.Faites en sorte que chaque seconde compte Une vidéo destinée aux réseaux sociaux ne nécessite pas un budget de production élevé, mais une structure adaptée. Voici quelques principes qui font toujours leurs preuves sur les réseaux sociaux :Mettez votre produit en avant dès les trois premières secondes. L'attention se relâche vite, donc allez à l'essentiel avant que le scroll ne l'emporte.Conception pour un visionnage sans son. 85 % des vidéos sur les réseaux sociaux sont visionnées sans son. Utilisez des sous-titres et du texte à l'écran.Optez pour le format vertical. Un format 9:16 occupe tout l'écran sur mobile et attire davantage l'attention.Adaptez votre CTA à votre objectif. Par exemple, «En savoir plus» pour générer du trafic et «Acheter maintenant» pour favoriser les conversions.🌟 En savoir plus (597 words) - [jp/wp-content/uploads/sites/6/2025/04/jp-pr-2025-04-17-criteo-japan-gw-csi-analysis-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/04/jp-pr-2025-04-17-criteo-japan-gw-csi-analysis-pdf.html) (140 words) - [Nouveauté : Drive Discovery | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveaute-drive-discovery-6slohhj5xh/steps/5684731/index.html): Juillet 2026 🚀 Les campagnes Drive Discovery ont été améliorées. Une façon plus intelligente de développer votre audience ! Qu'est-ce que c'est ? « Drive Discovery », un type de campagne GO entièrement automatisé, a été amélioré et est désormais conçu pour remplir une seule mission avec brio : faire connaître votre marque aux consommateurs qui ne vous ont pas encore découvert. L'objectif de la campagne passe de la génération de visites sur le site à la maximisation de la portée, en présentant votre marque à une audience plus large et plus nouvelle, plus tôt dans leur parcours. Pensez-y comme au fait de construire le haut de votre funnel plus efficacement, afin que vos campagnes de performance disposent d'un plus grand vivier à exploiter en aval. À qui est-ce destiné ? Drive Discovery s'adresse aux marques qui souhaitent se développer. Si vos campagnes de performance fonctionnent bien, mais que vous constatez une baisse de rendement au fil du temps, cela indique généralement que vous touchez sans cesse le même groupe de consommateurs. Drive Discovery résout ce problème en alimentant en continu le haut de votre funnel avec des audiences très pertinentes qui découvrent votre marque pour la première fois, ce qui permet à vos campagnes «Acquérir de nouveaux clients » et «Optimiser les conversions » de disposer d'un plus grand nombre de consommateurs à convertir en aval.Quelle est la valeur ajoutée ?La vidéo sur les réseaux sociaux est désormais incluse. Vos annonces vidéo sont désormais diffusées à la fois sur le Web, dans les applications et sur les réseaux sociaux, le tout au sein d'une seule et même campagne.Atteignez vos futurs clients partout où ils passent leur temps, pas seulement sur le web.La diffusion sur tous les canaux est gérée automatiquement par l'IA de Criteo, et aucune configuration manuelle n'est nécessaire pour chaque canal.Remarque : la vidéo sur les réseaux sociaux est disponible pour tous les objectifs de vos campagnes GO.Un ciblage d’audience plus précis. La campagne privilégie désormais les consommateurs qui découvrent la marque, et non plus uniquement ceux susceptibles de cliquer.L'IA de Criteo utilise les données commerciales pour identifier les audiences qui correspondent véritablement à votre marque et qui sont susceptibles de devenir de futurs clients.Chaque impression est une occasion de se faire connaître auprès de quelqu'un qui n'a pas encore entendu parler de vous.Une portée plus large grâce à davantage de formats. Les formats vidéo, display et natifs s'associent dans davantage d'environnements pour accroître la visibilité de votre marque.Plus vous touchez de nouveaux consommateurs aujourd'hui, plus le vivier dont disposeront vos campagnes de bas de funnel sera important au fil du temps.Suivez les résultats en fonction du nombre d'utilisateurs exposés et de la portée, et observez l'augmentation progressive des conversions dans vos campagnes au fil du temps.Les trois objectifs de la campagne GOObjectif Fonctionnalités Indicateurs clés Drive discovery Atteint des audiences nouvelles pour votre marque sur le web, les applications et les réseaux sociaux Utilisateurs exposés, portée, impressions Acquérir de nouveaux clients Transformez les visiteurs et les prospects de votre site web en nouveaux clients Premières commandes, coût d'acquisition client Optimiser les conversions Génère davantage de chiffre d'affaires grâce aux nouveaux clients et aux clients fidèles ROAS, chiffre d'affaires, commandes 🌟 En savoir plus (551 words) - [Nouveauté : vidéo sur les réseaux sociaux | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveaute-video-sur-les-reseaux-sociaux-l3f2fsstez/steps/5711044/index.html): Juin 2026 🚀 Découvrez les éléments créatifs vidéo sur l'inventaire social ! Qu'est-ce que c'est ? La vidéo est désormais disponible en tant que format d'annonce sur Meta. Vous pouvez désormais diffuser vos éléments créatifs vidéo directement sur Facebook et Instagram, le tout à partir de la configuration existante de votre campagne Criteo. Pas de plateforme distincte, pas de nouveau workflow.  L'IA de Criteo répartit de manière dynamique votre budget entre Meta et le web en temps réel, afin que vos dépenses soient toujours orientées vers les canaux les plus performants. À qui est-ce destiné ? La vidéo est le format le plus captivant sur les médias sociaux, et elle convient à tous les objectifs. Les gens passent en moyenne 2,5 heures par jour sur les réseaux sociaux. 39 % d'entre eux y découvrent de nouveaux produits et de nouvelles marques. Quel que soit votre objectif, la vidéo est le format qui les touche le plus.Générer trafic et visites : La vidéo capte l'attention dès les trois premières secondes et transforme un scroll en clic.Stimuler les ventes et les conversions : quatre acheteurs sur cinq effectuent un achat après avoir visionné une vidéo de marque. La vidéo n'est plus seulement un support de notoriété ; c'est désormais un levier de conversion qui a fait ses preuves.Quelle est la valeur ajoutée ?La diffusion d'annonces vidéo sur Meta permet à votre marque d'atteindre des consommateurs très motivés au moment où ils sont le plus réceptifs : dans leur feed, entre les Stories et au milieu des Reels.Vous pouvez atteindre votre audience là où elle se trouve déjà.75 % des vidéos consommées le sont sur mobile.L'IA de Criteo analyse les données sur l'ensemble des canaux et réaffecte en permanence le budget vers ceux qui génèrent les meilleurs résultats.Les performances sont meilleures lorsque le Web, les applications et les réseaux sociaux fonctionnent en synergie.Les annonceurs qui diffusent simultanément leurs campagnes sur le Web et les réseaux sociaux avec Criteo constatent un uplift moyen de 20 % de leur ROAS par rapport à une campagne sur le Web seule.N'oubliez pas de faire en sorte que chaque seconde compte. La vidéo sur les réseaux sociaux ne nécessite pas un budget de production élevé, mais une structure adaptée. Quelques principes qui font toujours leurs preuves sur Meta :Mettez votre produit en avant dès les trois premières secondes. L'attention se relâche vite ; allez à l'essentiel avant que le scroll ne l'emporte.Conception pour un visionnage sans son. 85 % des vidéos sur les réseaux sociaux sont visionnées sans son. Les sous-titres et le texte à l'écran sont essentiels.Optez pour le format vertical. Un format 9:16 occupe tout l'écran sur mobile et attire davantage l'attention. C'est le format recommandé pour Meta.Adaptez votre CTA à votre objectif. Par exemple, « En savoir plus » pour la notoriété et « Acheter maintenant » pour la conversion. 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Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and… (1,207 words) - [OAuth App - Client Credentials Setup - Criteo Docs](/content/developers/criteo-apis/docs/oauth-app-client-credentials/index.html): This guide provides step-by-step instructions on setting up an API application using the client credentials workflow (381 words) - [Senior SalesForce Developer, Gurgaon, India | Criteo Careers](/content/careers/en/jobs/r20562/senior-salesforce-developer/index.html): What You'll Do: What You'll Do: Criteo Internal IT is looking for a Senior Salesforce Developer to design, build, and scale robust Salesforce solutions across Media Cloud, Sales Cloud and CLM, supporting end-to-end commercial processes. 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(244 words) - [Apaman Network | JP - Criteo.com](/content/jp/success-stories/apaman-network/index.html): 他媒体と比較してより多くの物件を閲覧したユーザーの割合が2.8倍に。優良な比較検討ユーザーからの流入を獲得！ (59 words) - [株式会社プロトコーポレーション | JP - Criteo.com](/content/jp/success-stories/proto_web-consideration/index.html): 検討層向けソリューション「Web Consideration」の活用によって、目標KPIの半分以下で高価値な新規ユーザー獲得を実現。 (43 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/jp/video-advertising/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp/video-advertising/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/privacy/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [jp/wp-content/uploads/sites/6/2021/12/pr-2021-dec-9-criteo-ctv-survey-pdf.html](/content/jp/wp-content/uploads/sites/6/2021/12/pr-2021-dec-9-criteo-ctv-survey-pdf.html) (171 words) - [www4/jp/video-advertising/clkn/https/go-criteo-com/jp/the-state-of-video-connected-tv-jp/index.html](/content/www4/jp/video-advertising/clkn/https/go-criteo-com/jp/the-state-of-video-connected-tv-jp/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/video-advertising/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp/video-advertising/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/success-stories/immowelt/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/success-stories/immowelt/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/privacy/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/jp/talk-to-an-expert/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/jp/talk-to-an-expert/index.html) (11 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com.html) (11 words) - [jp/wp-content/uploads/sites/6/2022/01/pr-2022-feb-1-criteo-jicdaq-certificate-pdf.html](/content/jp/wp-content/uploads/sites/6/2022/01/pr-2022-feb-1-criteo-jicdaq-certificate-pdf.html) (56 words) - [Page not found | JP - Criteo.com](/content/jp/blog/criteo-announces-solution-that-drives-web-traffic/index.html) (80 words) - [Page not found | JP - Criteo.com](/content/jp/for-marketers/products/criteo-dynamic-retargeting/app-retargeting/index.html) (75 words) - [Page not found | JP - Criteo.com](/content/jp/es/consumer-insights-dashboard/index.html) (62 words) - [Page not found | FR - Criteo.com](/content/fr/es/consumer-insights-dashboard/index.html) (714 words) - [Page not found | RU - Criteo.com](/content/ru/es/consumer-insights-dashboard/index.html) (324 words) - [Be In The Know @ CES 2024](/content/experiences/beintheknow-ces2024/index.html): Register to stay in the know about our upcoming content and activations at CES! (60 words) - [Page not found | KR - Criteo](/content/kr/es/consumer-insights-dashboard/index.html) (563 words) - [Page not found | Criteo](/content/blog/4-hacks-to-grow-your-ecommerce-sales/index.html) (413 words) - [Page not found | Criteo](/content/blog/beauty-brand-instagram-marketing/index.html) (213 words) - [Page not found | IT - Criteo](/content/it/es/consumer-insights-dashboard/index.html) (683 words) - [Page not found | DE - Criteo.com](/content/de/es/consumer-insights-dashboard/index.html) (577 words) - [Page not found | BR - Criteo.com](/content/br/es/consumer-insights-dashboard/index.html) (19 words) - [200929_Gartner_AdTech_MQ_Criteo_press_release](/content/wp-content/uploads/2020/09/2009_gartner_adtech_mq_criteo_press_release-pdf.html) (533 words) - [Casos de éxito│Criteo](/content/es/success-stories/innogames/index.html): InnoGames duplica el ROI y aumenta un 16,8% las conversiones con los anuncios de Criteo. (302 words) - [iSalud.com | ES - Criteo](/content/es/success-stories/isalud-com/index.html): Para ayudarles a aumentar el número de leads, iSalud integró la solución de targeting de Criteo, la optimización automática ACO para volver a atraer a usuarios pasivos. (450 words) - [Casos de éxito│Criteo](/content/es/success-stories/jd-williams/index.html): Al evaluar de forma precisa la intención de los usuarios de JD Williams Criteo les ayudó a disminuir los costes de ventas un 24%. (263 words) - [Casos de éxito│Criteo](/content/es/success-stories/letsbonus/index.html): Desde 2011, LetsBonus.com ha confiado en Criteo para aumentar de forma consistente los resultados de display, con una mejora del 54% del CTR en 2014. (911 words) - [Page not found | Criteo](/content/news/press-releases/2015/06/criteo-releases-industrys-largest-ever-dataset/index.html) (542 words) - [Fotocasa | ES - Criteo](/content/es/success-stories/fotocasa-2/index.html) (512 words) - [Yamamay | IT - Criteo Success Story](/content/it/success-stories/yamamay/index.html) (704 words) - [Page not found | RU - Criteo.com](/content/ru/products/contextual-targeting/index.html) (309 words) - [Fragrance.com | ES - Criteo](/content/es/success-stories/fragrance-com/index.html): Al utilizar el avanzado algoritmo de optimización de Criteo, Fragrance.com aumentó su alcance, su volumen, sus conversiones y sus beneficios sin aumentar el coste de venta o el CPA. (301 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [Success Stories│Criteo](/content/kr/success-stories/yahoo-japan/index.html): 일본 최대 IT기업인 Yahoo! Japan은 Criteo 퍼포먼스 마케팅에 힘입어 매출 타겟을 매해 초과 달성하는 기록을 세우고 있습니다. (135 words) - [www4/jp/black-friday-report-2025/clkn/https/hub-criteo-com/ui7hi/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/hub-criteo-com/ui7hi/index.html) (11 words) - [Page not found | RU - Criteo.com](/content/ru/products/video-advertising/index.html) (18 words) - [Digital Shelf Intelligence Report | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/digital-shelf-intelligence-report-d1tc3jeka3/steps/5721513/index.html): Availability note: Digital Shelf Intelligence is currently available in the United States and Canada only. Report data is limited to applicable retailers. Some retailers or retailer data may not appear in the report based on the retailer’s commercial agreements with Criteo.When brand partners make media investment decisions on your platform, they're increasingly guided by data — specifically, by where their products rank in engagement and sales within your categories. The Digital Shelf Intelligence report gives both you and your brand partners a shared view of that performance: shopper engagement, total online sales, and category benchmarks, at the brand and SKU level, across your platform. Understanding what this report surfaces, and what it tells brands about their position on your platform, helps you have sharper conversations about category opportunity and where investment can make the biggest difference.Note: The Digital Shelf Intelligence report is available to advertisers activating through Criteo Commerce Max. If you have questions about which of your brand partners have access, please contact your Criteo representative.What This Report ShowsThe Digital Shelf Intelligence report surfaces how brands' products perform on your platform across three dimensions:Shopper engagement: how often shoppers view a brand's product detail pages (PDPs) relative to others in the same categorySales outcomes: total online sales performance, organic and attributed, at the brand and SKU levelCategory benchmarks: indices that show whether a brand is above or below the category average on both engagement and sales efficiencyHow to Access The ReportLog in to Criteo Commerce Yield.Navigate to the Analytics section of the Demand view of your Supply account.Select Insights from the left-hand menu.Open the Digital Shelf Intelligence report.Report ViewsThe report offers two views depending on the level of detail you need.Brand ViewUse the Brand view to see performance at a category level, broken down by:BrandCategoryWeekWhen to use it: Get a high-level read on how brands are performing across your categories. Useful for identifying which categories have engagement or conversion gaps, and for preparing for commercial conversations with brand partners.SKU ViewUse the SKU view to drill into individual product performance, broken down by:Parent SKU and product nameBrand and categoryWeekWhen to use it: Identify which specific products are driving or dragging performance within a category, and understand whether challenges are concentrated in a few SKUs or spread across a brand's portfolio.Tip: Start with Brand view to understand the category picture. Drill into SKU view when you need to investigate specific products.FiltersNarrow the report using any combination of:BrandSKUCategoryMetricsYou can drill down on specific metrics by clicking the Edit button on the right-hand side of the SKU view or Brand view table. All of the following metrics are selected by default, buy you’ll be able to deselect any you don’t want to see:MetricWhat it measuresTotal Sales RevenueTotal online sales across the category, organic and attributedTotal Units SoldTotal units sold online, organic and attributedSales RankA brand's relative sales position within the category on your platformTotal PDP ViewsTotal product detail page views for the brand's SKUsPDP Views RankA brand's relative shopper engagement position within the categoryConsideration IndexShopper engagement per SKU compared to the category averageSales IndexSales efficiency per SKU compared to the category averageListing Price (SKU view only)Directional price context for each SKUNote: Total Sales Revenue and Total Units Sold reflect total online outcomes, both organic and attributed. This provides a complete view of brand and category performance on your platform, not just activity from paid campaigns.How to Interpret The Benchmark IndicesThe Consideration Index and Sales Index indicate whether a brand is over- or under-performing the category average on your platform when it comes to engagement and converting that engagement into sales.Consideration IndexAbove 1.0: The brand's products attract more shopper engagement per SKU than the category average on your platformBelow 1.0: The brand's products attract less engagement per SKU than the category averageSales IndexAbove 1.0: The brand converts engagement into sales more efficiently than the category averageBelow 1.0: The brand converts engagement into sales less efficiently than the category averageCommon patterns and what they meanUse these patterns to identify where opportunity exists within your categories.PatternWhat it likely signalsLow PDP Views Rank + Low Consideration IndexVisibility gap — the brand's products are not getting enough shopper attention in this categoryHigh Consideration Index + Low Sales IndexConversion gap — shoppers are engaging, but not buying at the rate the category average would suggestStrong indices + weaker category ranksScale opportunity — the brand's efficiency is strong; expanding reach or coverage could drive meaningful growth (1,489 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp/black-friday-report-2025/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/privacy/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp/black-friday-report-2025/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Storie di successo│Criteo](/content/it/success-stories/yahoo-japan/index.html): Yahoo! JAPAN ha usato il performance marketing di Criteo raggiungendo un target di revenue "oltre le aspettative" anno dopo anno. (872 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/privacy/jp/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/privacy/jp/index.html) (11 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/jp/index.html) (11 words) - [Campaign and Line Item dashboards | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/campaign-line-item-dashboards-k509qupayx/steps/3211616/index.html): Important: As a retailer, you have access to two separate sides in your Supply account. The Supply side provides reports and tools to manage your monetization program across all demand sources.The Demand side allows you to set up your private market campaigns.To switch between the two sides, use the dropdown right next to the brand logo at the top left corner of the platform. The following content is relevant to the Demand side of your account. The Campaign Dashboard is the landing page of the Campaigns section, and it is the first page you will see on the demand side of your CYield platform. The dashboard provides a high-level snapshot of the performance through a combination of visual graphs and detailed tables, giving you a quick and clear understanding of key trends. It also allows you to customize your analysis by selecting the specific metrics you want to view in the performance graph, such as:SettingsBrandStart DateEnd DateTotal BudgetRemaining BudgetBidSpend To DateSpend to date is the actual spend for the entire lifetime of the campaign/line item, regardless of manually-input flight dates (start/end dates). Audience Fee (for Offsite)Buying Strategy (for Offsite)Optimization (for Offsite)Spend Pace (for Offsite)PerformancePacing Rate (for Onsite Display and Offsite)Pacing Rate = Actual Spend (Lifetime to Date) / Planned Spend (Lifetime to Date) - where Planned Spend (lifetime start to date) = % of time elapsed since original start of line item (irrespective of current start date, relative to current end date) * total budgetBudget At Risk (for Onsite Display and Offsite)Budget At Risk = Remaining Budget – Avg Spend (user-selected) Period * Remaining Days in flightImpressionsClicksCTRWin RateSpendAvg. CPCAvg. CPMViewabilityCPO (for Offsite)AttributionAssisted SalesSalesROASThe dashboard shows high-level data in a graph and in the table below to give you an at-a-glance view of performance and help you identify any optimizations needed. You can select the dates for which you want to visualize the data, and the graph and table will adjust accordingly. This allows you to have a deeper look at your campaigns for the time range you are most interested in.Note: For more details on the campaign’s performance, you can drill into individual line items by clicking on the respective campaign in the line item dashboard, or access detailed reports in the Analytics section of the UI. Important: You can only access reports for your own campaigns that are running on the demand side of your supply account but not for the campaigns being run by the advertisers or brands. (576 words) - [wp-content/uploads/2019/03/patrick-gallinari-announcement-pdf.html](/content/wp-content/uploads/2019/03/patrick-gallinari-announcement-pdf.html) (574 words) - [Storie di successo│Criteo](/content/it/success-stories/jd-williams/index.html): Verificando in modo accurato l'intento degli utenti di JD Williams, il motore di previsione di Criteo ha aiutato a ridurre il costo delle vendite al 24%. (206 words) - [Onsite Display Line Item Review Center | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/onsite-display-line-item-review-center-lzepf9mxai/steps/3801594/index.html): Retailers can navigate, approve, and reject proposals and creatives for advertiser's Onsite Display campaigns, Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (1,772 words) - [About Onsite Display Forecaster | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/about-onsite-display-forecaster-ratt6furet/steps/3196147/index.html): The Onsite Display Forecaster helps you assess the impact of Onsite Display campaigns by providing an estimate of the available inventory on a retailer’s site during a selected timeframe (up to 120 days ahead). It uses booked inventory and seasonal data to generate an estimated budget, impression volume, and average CPM for the selected inventory, allowing you to plan upcoming Onsite Display campaigns more accurately.Note: Forecasts are generated based on the current available inventory and are subject to change, as an advertiser may book a campaign on that page. We advise you to ensure that the inventory is still available prior to submitting your campaign proposal to the retailer. The following parameters are considered by the Onsite Display Forecaster when generating a forecast: Budget Flight datesPage typesAd formatsFrequency CappingRetailer CPMs (more than one may exist for the selected categories) Historical impression data (how much traffic has historically occurred during the selected timeframe)Why use the Onsite Display Forecaster?  Use it to confidently plan and scope your Onsite Display campaigns. It helps you: Forecast available inventory: Understand how many impressions and placements are available on a retailer’s site up to 120 days ahead.Note: We equally support GAM placements when forecasting.​ Estimate campaign budget: Get an estimated total budget and average CPM based on your selected parameters, retailer rates, and page types. Plan smarter with data: Leverage historical impression data and seasonal traffic patterns to align your campaign with peak performance windows. Test scenarios in advance: Compare performance expectations across different durations, placements, and targeting options before submitting proposals.Who is it for?  It is designed for users responsible for planning and scoping Onsite Display campaigns.  When to use it?  Use the Onsite Display Forecaster when you: Need to estimate available Onsite Display inventory up to 120 days in advance. Want to forecast impression volume, average CPM, and estimated budget for planning purposes. Are preparing a campaign proposal for a retailer and need data-driven support. Want to validate inventory availability before submitting a display campaign. Need to compare forecast results across different timeframes, page types, or targeting setups.Where to find it?  To access the Onsite Display Forecaster, select Forecast from the dropdown under the Campaigns tab in the top Navigation Bar. (820 words) - [it/wp-content/uploads/sites/9/2017/12/criteo-drives-automotive-performance-it-compressed-pdf.html](/content/it/wp-content/uploads/sites/9/2017/12/criteo-drives-automotive-performance-it-compressed-pdf.html) (755 words) - [Кейсы│Criteo](/content/ru/success-stories/gforces/index.html): 30 новых клиентов появилось у GForces с момента подключения к Criteo, кликабельность возросла на 83 %. (668 words) - [Analisi del comportamento degli utenti nel rapporto personalizzato | Guida Criteo Commerce Growth](/content/help/kb/guide/it/analisi-del-comportamento-degli-utenti-nel-rapporto-personalizzato-fkju5ulldy/steps/2258276/index.html): Accedi a nuovi approfondimenti sulle tue campagne e gruppi di inserzioni utilizzando le analisi del comportamento degli utenti nel rapporto personalizzato. Scopri in che modo le tue attività di marketing commerciale attraverso l'acquisizione e la fidelizzazione guidano visitatori e acquirenti. È possibile accedere alla suddivisione del comportamento dell'utente in due modi: Opzione 1 : dalla barra di navigazione a sinistra, apri Analytics > Libreria report. Seleziona il modello preconfezionato Comportamento utente . (377 words) - [Risoluzione dei problemi di Criteo OneTag | Guida Criteo Commerce Growth](/content/help/kb/guide/it/risoluzione-dei-problemi-di-criteo-onetag-ja9r8clyjc/steps/1777861/index.html): Il Criteo OneTag viene posizionato su ogni pagina del tuo sito Web per trasmettere i dati a Criteo. L'impostazione dei tuoi eventi ha un impatto diretto sul rendimento delle tue campagne. Per verificare che il tuo OneTag funzioni correttamente, apri Risorse > Monitoraggio eventi. Qui avrai una panoramica dello stato attuale di Criteo OneTag su ogni pagina del tuo sito web. Se i tuoi eventi non funzionano correttamente, puoi utilizzare i grafici nella sezione Cronologia eventi per tipo per vedere quando si è verificato il problema e per quanto tempo. (599 words) - [Supply-side Dashboards | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/supply-side-dashboard-s7fffgsigr/steps/3191612-3191619/index.html): Dashboards in the supply-side of RMP. (658 words) - [Introduction to Sponsored Product Monetization | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/introduction-to-sponsored-product-monetization-axsewmrrwz/steps/3358079-4578439/index.html): Onsite Sponsored Product campaign types strive to boost sales and increase category share and visibility with native product ads. Powered by the strongest machine learning technology for retail, Onsite sponsored product campaigns deliver the right product to the right shopper at the right time on relevant search, category, and product detail pages, as well as within AI shopping assistants. This allows advertisers to increase their share of the digital shelf and sales.  Some key benefits include: (505 words) - [About the Change History Tool | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/about-the-change-history-tool-jafo6xnmiv/steps/5091597/index.html): The Change History Tool provides you with direct access to track changes made to campaigns. It shows who made changes, when they were made, and what was modified - helping improve transparency, troubleshoot issues, and manage settings more efficiently without relying on support teams. Why use it? A few reasons to use this tool are: Historical Transparency: Gain clear visibility into whether changes were made by internal or external users, when they occurred, and what was modified - enhancing accountability across teams. Faster Troubleshooting: Quickly identify if a change contributed to an issue.Performance & Impact Review: Understand how past actions affected campaign outcomes.Accountability: Maintain a record for compliance and audits. Access a clear, searchable history of past actions in your account.Efficiency: Reduce operational bottlenecks and dependencies on support teams. When to use it? You can use this tool in the following cases: To investigate unexpected campaign changes like budget shifts or targeting updates.To troubleshoot performance issues or delivery problems.To track who made changes and when, especially for audits or compliance. During campaign optimization to understand the impact of specific adjustments.Where to find it? Commerce Yield Supply Side: You will find the Change History Tool under the Management section of the Tools tab. Commerce Yield Demand Side: You can view the tool in the right corner as a time history icon on the Campaign Dashboard and the Line Item Dashboard.  (453 words) - [Monetize Your AI Shopping Assistant with Sponsored Products | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/monetize-your-ai-shopping-assistant-with-sponsored-products-ucim4tzd5g/steps/5745454/index.html): AI shopping assistants are already generating high-intent traffic on your site. Shoppers who engage with AI shopping assistants arrive having already explored, compared, and shortlisted — they are closer to a purchase decision than almost any other visitor on your site. That traffic has real value. Using the Sponsored Products infrastructure you already have in place and with no disruption to the shopper experience, the AI assistant page type turns your onsite AI shopping assistant into a retail media surface.How It WorksWhen a shopper interacts with your AI assistant, their natural language query is converted into structured shopping signals. Your system — or your LLM partner — extracts the relevant keywords and filters from the conversation and passes them to the Criteo Sponsored Products engine as a standard ad request. The engine runs an auction and returns relevant, high-quality Sponsored Products, which are embedded naturally into the assistant's response alongside organic recommendations. Here’s what the journey looks like:A shopper asks your AI assistant a question (e.g., "show me affordable running shoes").Your system or LLM partner extracts keywords and filters from the conversation (e.g., keyword = "running shoes," filter = price under $150).Those signals are sent to the Criteo Sponsored Products engine as an ad request.The engine runs an auction and returns the most relevant Sponsored Products.Winning ads are embedded natively into the assistant's response.Performance is measured through your existing reporting workflows.What This Means for Your Existing SetupAI Assistant is introduced as a new page type. This is the same mechanism used for search, category, homepage, and product detail page (PDP) inventory today. You simply pass the AI Assistant page type alongside the keywords and filters your system has already extracted. Your existing Sponsored Products integration handles the rest. No new infrastructure is required. Brand partners benefit equally from this simplicity: their active Sponsored Products campaigns automatically become eligible to serve on the AI Assistant surface based on existing keyword targeting. They can adjust investment using Page Type Bid Multipliers and measure performance through the AI Assistant page type dimension in their existing dashboards.What You Need to Get StartedBefore activating AI Assistant placements, confirm the following with your technical team or LLM partner:Conversation-to-keyword translation. Your system must be able to extract structured keywords and filters from shopper conversations and pass them to Criteo in the standard ad call format. This is the critical integration step that enables monetization.LLM partner configuration. If you work with an external LLM provider to power your AI assistant, confirm they support keyword and filter extraction and can pass the structured output to Criteo as part of the ad request.Existing search integration. You will reuse your current Sponsored Products search integration, updated to include the new AI Assistant page type. No separate integration is required.Measuring PerformanceBecause AI Assistant is a standalone page type, you can isolate its performance using your existing reporting workflow:Navigate to the Analytics section.Select Onsite Sponsored Products Revenue.Apply the Page Type dimension.Filter to AI Assistant to view impressions, clicks, attribution metrics, and more, specifically for this surface.Protecting the Shopper ExperienceShopper trust is foundational to a sustainable monetization strategy. We apply the same strict relevance standards that already power your search advertising to protect the quality of the experience:Intent-driven placement. Sponsored Products are shown only when they are strongly aligned with what the shopper asked.Relevance thresholds. Keyword and semantic models ensure contextual matching. If a product does not meet the relevance bar, it is not shown and no ad appears.Privacy by design. Criteo receives only the structured output from your system: the keywords and filters extracted from the conversation. The raw conversational text stays within your own environment and is never transmitted to us.Planning Your Monetization StrategyBeyond the technical setup, consider how this new surface fits into your broader retail media strategy:Define the shopper experience. Determine how sponsored recommendations will visually integrate with your assistant's organic responses, ensuring ads feel native, helpful, and consistent with your standards.Establish relevance guardrails. Decide how strictly to apply contextual matching. Maintaining high relevance preserves shopper trust and the long-term value of your AI assistant as a discovery tool.Match ad presence to the stage of the journey. Shoppers move through distinct stages when using an AI assistant: exploring, narrowing on needs, weighing trade-offs, shortlisting, and finally stress testing before deciding. As you define your relevance guardrails, consider how the nature of a shopper's query signals where they are in the journey, and calibrate your ad experience accordingly.Next StepsContact your Criteo representative to enable the AI Assistant page type for your network.Learn more about managing page types in your Supply-Side Dashboard. (799 words) - [it/wp-content/uploads/sites/9/2018/02/acronyms-it-pdf.html](/content/it/wp-content/uploads/sites/9/2018/02/acronyms-it-pdf.html) (486 words) - [Risolvi i problemi relativi agli avvisi di tag generati | Guida Criteo Commerce Growth](/content/help/kb/guide/it/risolvi-i-problemi-relativi-agli-avvisi-di-tag-generati-cxjx0mp00r/steps/2135748/index.html): Criteo ti avviserà se c'è un calo significativo per un evento che è stato utilizzato in una campagna o pubblico nell'ultima settimana. Gli avvisi verrebbero inviati se il numero di eventi validi scende al di sotto di un numero di eventi integro. Il conteggio degli eventi sani viene calcolato in base ai dati statistici degli ultimi 45 giorni univoci per ciascun partner. Viene emesso un avviso quando sono soddisfatte tutte le seguenti condizioni: Il numero di eventi validi del giorno precedente scende al di sotto della soglia calcolata per il conteggio degli eventi integri. Il tipo di evento o il parametro è incluso come obbligatorio in almeno un modello di tag associato a una campagna attiva . Il modello di tag si basa sull'obiettivo del gruppo di inserzioni, sul tipo di creatività dell'obiettivo della campagna di marketing e su altri parametri. Un avviso viene inviato immediatamente o dopo alcuni giorni a seconda del numero giornaliero di eventi negli ultimi 6 mesi. Quando viene generato un avviso, il Business Manager, l'amministratore e il tuo account manager di Cirteo riceveranno una notifica nella piattaforma Commerce Growth insieme a una notifica via e-mail. Quando ricevi una notifica di avviso, visualizzerà il nome dell'evento e la percentuale di caduta. Se l'avviso si riferisce a un determinato parametro, verrà visualizzato anche il nome del parametro e quindi la percentuale di abbandono farà riferimento al numero di eventi che non avevano un parametro valido. L'avviso verrà automaticamente eliminato (per l'evento specifico per quello specifico periodo di tempo|) se si verifica una delle seguenti condizioni: Il numero di eventi supera la soglia calcolata. Non esiste più alcun gruppo di inserzioni attivo associato al modello di tag specificato. Il tipo di evento o il parametro specificato viene rimosso dal modello di tag associato alle campagne attive. Nota: Al momento non supportiamo configurazioni multi-partner. Ad esempio, OneTag non può attivare un evento con diversi ID partner nella chiamata. Il calcolo degli avvisi include gli eventi di tutti gli ambienti (web, ios, Android e offline). Ciò significa anche che se il 95% del calo proviene dal Web, il calo degli eventi nell'integrazione offline non attiverà un avviso. (626 words) - [Come risolvere i problemi relativi alla mancata consegna del codice di sicurezza | Guida Criteo Commerce Growth](/content/help/kb/guide/it/come-risolvere-i-problemi-relativi-alla-mancata-consegna-del-codice-di-sicurezza-gfeln0g597/steps/2062475/index.html): Durante l'accesso a Commerce Growth, il sistema di autenticazione a due fattori ti invia un codice di sicurezza via e-mail. A volte, potresti non ricevere correttamente questa email. La soluzione più efficace per essere sicuri di ricevere le nostre e-mail è inserire nella whitelist noreply@criteo.com . Ciò significa aggiungere il nostro indirizzo email noreply@criteo.com all'elenco dei mittenti approvati o alla rubrica. Per ulteriori informazioni su come autorizzare un indirizzo e-mail, scorrere verso il basso. Se questo accade a te, dovresti prima verificare se: Hai accesso alla casella di posta associata all'e-mail che utilizzi per accedere Se stai utilizzando un accesso condiviso e non puoi accedere alla casella di posta originale, dovrai creare un accesso univoco a cui puoi accedere. Ti consigliamo di creare il tuo account utente Criteo con il tuo indirizzo email aziendale. Le tue regole di trasferimento automatico della posta a un altro sistema di posta elettronica sono aggiornate Se hai le tue e-mail indirizzate a un altro sistema di caselle di posta, ad esempio da Outlook a Gmail, assicurati di controllare la tua casella di posta originale. Se hai ricevuto l'e-mail nella tua casella di posta originale , puoi fare quanto segue per assicurarti che le e-mail siano indirizzate correttamente alla casella di posta di tua scelta: Aggiunginoreply@criteo.com come mittente attendibile. Aggiorna la regola di trasferimento automatico. Ad esempio, per trasferire le nostre e-mail da Outlook a Gmail, imposta la regola "Quando ricevi e-mail da noreply@criteo.com > trasferisci alla casella di posta Gmail" Se non hai ricevuto l'e-mail nella tua casella di posta predefinita, contatta il reparto IT della tua azienda per aggiungerenoreply@criteo.com come mittente attendibile nelle regole generiche della casella di posta aziendale. La tua azienda inoltra automaticamente tutte le e-mail da Criteo a un'altra casella di posta o cartella Se sì, assicurati di controllare la casella di posta o le cartelle. Controlla le tue cartelle Spam/Posta indesiderata È possibile che l'email sia stata contrassegnata come spam. Aggiungi noreply@criteo.com come mittente attendibile e sposta l'e-mail dalla cartella Spam alla casella di posta. Ti consigliamo inoltre di verificare con il reparto IT della tua azienda che la soluzione antispam della tua azienda consenta le e-mail provenienti danoreply@criteo.com . Attendi 5 minuti prima di richiedere un nuovo codice di sicurezza A volte l'e-mail impiega fino a 5 minuti per essere consegnata. Puoi richiedere un nuovo codice di sicurezza, cliccando su Invia un nuovo codice . (824 words) - [Informazioni sui modelli di attribuzione per i report personalizzati | Guida Criteo Commerce Growth](/content/help/kb/guide/it/informazioni-sui-modelli-di-attribuzione-per-i-report-personalizzati-vt7gyo86wi/steps/2723128/index.html): Prima di iniziare, tieni presente quanto segue: Assicurati di avere almeno una campagna attiva per accedere a un report personalizzato. I modelli di attribuzione aiutano a capire quali componenti delle campagne pubblicitarie funzionano meglio. L’attribuzione indica quali annunci e canali hanno contribuito a convincere un cliente ad acquistare qualcosa. Rileva il modo in cui i clienti interagiscono con i tuoi annunci prima di effettuare un acquisto e analizza tutte le volte che un cliente ha visto i tuoi annunci o ci ha cliccato prima di acquistare.  Per esempio, un cliente potrebbe vedere il tuo annuncio display il lunedì, cliccare su un annuncio di retargeting il mercoledì e infine acquistare il tuo prodotto il venerdì. I modelli di attribuzione aiutano a decidere a quale annuncio va il merito di quella vendita: se al primo annuncio che ha fatto conoscere il tuo brand (post-visualizzazione) o all’ultimo annuncio su cui quel cliente ha cliccato, che lo ha convinto a tornare (ultimo clic). Il modello di attribuzione adatto al tuo caso dipenderà dagli obiettivi pubblicitari, della campagna e dalla natura del percorso del cliente. Il modello di attribuzione giusto ti aiuta a scoprire preziose informazioni sulle interazioni nei punti di contatto, a ottimizzare la tua strategia e a prendere decisioni fondate sui dati per ottenere risultati migliori.Attribuzione in Criteo Il modello di attribuzione predefinito di Criteo è post-clic a 30 giorni. Tuttavia, possiamo ricevere i dati relativi all’attribuzione in diversi modi, come di seguito indicato:Attribuzione del cliente: con il tag Vendite, puoi inviarci le informazioni di attribuzione, indicando se hai attribuito la vendita a Criteo. In questo caso, i dati ricevuti saranno usati sia per la reportistica che come indicazione per il motore.Fai clic qui per maggiori informazioni sulle modalità di rilevamento degli eventi Vendite.Google Analytics: per allinearci ai tuoi dati che utilizzano Google Analytics come fonte primaria di reportistica, utilizziamo i parametri UTM per identificare il canale dell’ultimo clic e attribuire una conversione all’annuncio Criteo più recente.Nota: se utilizzi Google Analytics per misurare i risultati dei tuoi partner di marketing, ti consigliamo di collegare il tuo account direttamente a Commerce Growth. Per ulteriori informazioni su come collegare il tuo account, fai clic qui. Inoltre, tieni presente che Google Analytics utilizza ora un modello di attribuzione basato sui dati (DDA) come tipo di attribuzione predefinito. Quindi, se utilizzi GA4 per misurare i risultati e lo confronti con Commerce Growth, le cifre riscontrate potrebbero differire notevolmente per via della differenza nei modelli di attribuzione.  Modelli di attribuzione disponibili Criteo offre attualmente diversi modelli di attribuzione. Ogni modello utilizza un approccio diverso per assegnare valore alle interazioni, con l’idea generale di aiutarti a valutare il ruolo dei diversi canali nel generare conversioni.Entro 30 giorni dal clicUna vendita viene attribuita alla tua campagna quando un utente clicca sul tuo annuncio e acquista un prodotto nei 30 giorni successivi.Clic a 1 giornoUna vendita viene attribuita alla tua campagna quando un utente clicca sul tuo annuncio e acquista un prodotto nelle 24 ore successive.Visualizzazione a 1 giornoUna vendita viene attribuita alla tua campagna quando un utente visualizza l’annuncio e acquista un prodotto nelle 24 ore successive. Entro 30 giorni dal clic + 1 giorno dalla visualizzazioneUna vendita viene attribuita alla tua campagna quando un utente fa clic sul tuo annuncio e acquista un prodotto nei 30 giorni successivi oppure se visualizza il tuo annuncio e acquista un prodotto nelle 24 ore successive. Entro 7 giorni dal clicUna vendita viene attribuita alla tua campagna quando un utente clicca sul tuo annuncio e acquista un prodotto nei 7 giorni successivi. Entro 7 giorni dalla visualizzazioneUna vendita viene attribuita alla tua campagna quando un utente visualizza il tuo annuncio e acquista un prodotto nei 7 giorni successivi. Entro 14 giorni dalla visualizzazioneUna vendita viene attribuita alla tua campagna quando un utente visualizza il tuo annuncio e acquista un prodotto nei 14 giorni successivi. Entro 30 giorni dalla visualizzazioneUna vendita viene attribuita alla tua campagna quando un utente visualizza l’annuncio e acquista un prodotto nei 30 giorni successivi. Clic a 7 giorni + visualizzazione a 1 giornoUna vendita viene attribuita alla tua campagna quando un utente clicca sul tuo annuncio e acquista un prodotto entro i 7 giorni successivi oppure se visualizza il tuo annuncio e acquista un prodotto entro le 24 ore successive. Attribuzione all’ultimo clicQuesto modello assegna il 100% del credito per una vendita all’ultimo annuncio o link su cui l’utente ha cliccato prima dell’acquisto . Viene solitamente utilizzato per misurare l’impatto diretto dei punti di contatto finali sulle prestazioni. Per poterlo abilitare, le campagne devono includere i parametri UTM (utm_source, utm_medium, utm_campaign, utm_id (campaign_id)), che consentono di tracciare fonte e mezzo. Criteo si basa sui dati del referrer HTTP rilevati tramite il tracciamento per identificare l’ultimo clic prima della conversione. Attribuzione clienteTali rilevazione e attribuzione possono essere effettuate utilizzando il parametro di deduplicazione di Criteo negli eventi delle transazioni per indicare se la transazione è attribuita a Criteo o meno.Nota: disponibile se condividi la tua attribuzione con Criteo. (715 words) - [Hoff | RU - Criteo.com Success Story](/content/ru/success-stories/hoff/index.html): С помощью технологии Criteo сеть гипермаркетов мебели Hoff объединяет онлайн и офлайн данные в единый пользовательский профиль, что сокращает среднюю стоимость привлечения продажи в три раза. (429 words) - [Buying Strategy & Strategy Targets | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/buying-strategy-strategy-targets-rtbopc2k2q/steps/2986826/index.html): Buying StrategyIn this step, you'll select the Buying Strategy you would like to optimize towards for your campaign.Optimize for Complete Video Views (Video only): This strategy will buy as many completed views as possible while delivering your line item budget. You pay for impressions with a max CPM.Optimize for Clicks (Image Banner and DCO only): This strategy will buy as many clicks as possible while delivering your line item budget. You pay for impressions with a max CPM.Conversions: This strategy dynamically adjusts your bids to maximize the number of sales you can purchase with your budget. The optimizer will buy the most sales with the lowest cost per order (CPO) possible. If you specify a target CPO, it will aim to spend that amount or less per sale, although it might not spend all of your budget.Revenue: This strategy dynamically adjusts your bids to maximize revenue while spending your budget.Strategy TargetsNext, you will input an amount you would like to target for your ads. The max CPM can be adjusted at any time during the flight of a campaign. If you selected to Optimize for Complete Video Views or Optimize for Clicks above, the amount defined for this strategy is the maximum amount you are willing to pay for 1,000 impressions.Note: Each Buying Strategy is billed on a CPM basis. (Cost per Mille or Cost per 1,000 impressions).Important: Make sure your max CPM is higher than the sum of the audience and any 3P fees applied to the line item. Example: If fees are $3.17 and the max CPM entered is $2.50, the line item will not spend. (311 words) - [In-Flight Optimizations | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/in-flight-optimizations-nam126ecuk/steps/2740261/index.html): Learn how to optimize certain line item types within Commerce Max (738 words) - [Iniziare con le basi | Guida Criteo Commerce Growth](/content/help/kb/guide/it/iniziare-con-le-basi-hhvw0wx74s/steps/2499605/index.html): Nella nostra schermata di benvenuto, ti verrà chiesto di creare la tua prima campagna. Definisci il tuo obiettivo Scegli il giusto obiettivo pubblicitario Crea una campagna Seleziona l'obiettivo della tua campagna Seleziona Acquisizione per indirizzare nuovi utenti al tuo sito o Retention per mantenere il tuo pubblico esistente coinvolto. Utilizza sia le campagne di acquisizione che quelle di fidelizzazione nella tua strategia di marketing. Le campagne di acquisizione alimenteranno costantemente il pubblico del tuo sito web con nuovi potenziali clienti e le campagne di fidelizzazione ti aiuteranno a convertirli in clienti fedeli. Dai un nome alla tua campagna Costruisci il tuo set di annunci Seleziona il tuo pubblico Quando selezioni il pubblico di destinazione, assicurati che sia in linea con gli obiettivi della tua campagna. Puoi utilizzare parametri come l'inclusione o l'esclusione di acquirenti per ottimizzare le tue campagne per strategie efficaci. Scegli l'offerta e il budget Aggiungi il monitoraggio degli annunci Crea il tuo annuncio Ora che la tua campagna è stata creata, devi configurare il tuo account. Importa il tuo catalogo prodotti Criteo utilizzerà i dati raccolti dal tuo catalogo prodotti per creare i tuoi annunci in tempo reale. Questo è anche noto come feed prodotto. Se stai cercando di impostare gli annunci dinamici (consigliato), dovrai tornare indietro e modificare i dettagli della tua campagna originale prima del lancio. Questo può essere fatto in Annuncio -> Dinamico. Installa Criteo OneTag sul tuo sito web Criteo OneTag è uno snippet di codice che ti aiuta a misurare e comprendere le azioni che le persone intraprendono sul tuo sito web. Si carica in modo asincrono, il che significa che non influirà sul tempo di caricamento del tuo sito o sull'esperienza del cliente. Aggiungi i tuoi dati di fatturazione Per andare in diretta, fai clic su Avvia campagna ! (341 words) - [Reportistica degli eventi di conversione | Guida Criteo Commerce Growth](/content/help/kb/guide/it/reportistica-degli-eventi-di-conversione-gu0ul606gz/steps/5039957/index.html): La reportistica degli eventi di conversione ti aiuta a misurare il modo in cui gli utenti interagiscono con il tuo sito o la tua applicazione dopo aver visto i tuoi annunci o averci cliccato. Oltre ai clic e alle impression, è possibile segnalare azioni specifiche come ricerche, eventi Aggiungi al carrello, accessi o acquisti. Quali sono le metriche disponibili? Le metriche disponibili per la segnalazione degli eventi di conversione sono le seguenti:[Nome evento] - Numero di eventi di conversione [Nome evento] completatiCosto per evento [nome dell’evento] - Costo ÷ numero di eventi di conversione [nome dell’evento] completatiTasso di conversione (CVR) [nome dell’evento] - Percentuale di eventi di conversione completati [nome dell’evento] rispetto alle conversioni effettuate  Come accedere alla reportistica sugli eventi di conversione? Per visualizzare le metriche degli eventi di conversione:Dal pannello di navigazione di sinistra, seleziona Analytics e poi Libreria dei reportClicca su + Crea rapporto personalizzato nell’angolo in alto a destraNella sezione Tabella, alla voce Crea il tuo report, clicca sull’icona della matita nella parte destraSeleziona le metriche degli eventi di conversione desiderate e fai clic su Applica per ottenere il report  Quali sono le finestre di attribuzione disponibili?  Le finestre di attribuzione definiscono quanto tempo dopo l’interazione con un annuncio è possibile accreditare un evento di conversione a quell’annuncio. Le finestre supportate includono:Attribuzione post-clic:1 giorno, 7 giorni e 30 giorni Attribuzione post-visualizzazione: 1 giorno, 7 giorni, 14 giorni e 30 giorni Combinata: 7 giorni post-clic + 1 giorno post-visualizzazione e 30 giorni post-clic + 1 giorno post-visualizzazione Nota:  l’ultimo clic e l’ultima attribuzione del cliente non sono supportati per gli eventi di conversione. (287 words) - [FAQ sulle campagne GO | Guida Criteo Commerce Growth](/content/help/kb/guide/it/faq-sulle-campagne-go-gsuzv4edus/steps/4710071/index.html): È necessario attivare Meta per lanciare campagne GO?L’attivazione di Meta non è necessaria per avviare una campagna GO, ma è consigliata per garantire prestazioni e portata ottimali.  Cosa sono i coupon? Posso aggiungere coupon alle campagne GO?I coupon sono elementi grafici statici che possono essere integrati nei banner pubblicitari per promuovere vendite temporanee in loco o offerte speciali. Funzionano come un ulteriore livello visivo sovrapposto ai banner all’interno delle inventory display, progettato strategicamente per catturare l’attenzione degli utenti finali ed evidenziare promozioni a tempo limitato. Sì, i coupon possono essere inseriti nelle campagne GO proprio come in una campagna standard. Inserendoli potrai offerte promozionali direttamente all’interno dell’ambiente GO. Quanti annunci posso attivare in una campagna GO?All’interno del sistema GO, il limite è di un annuncio per tipo di inventory. Ciò significa che per ogni campagna è possibile attivare un solo annuncio display (dynamic, showcase o adaptive) e un annuncio per native e social. Quali formati di annunci display posso attivare nel sistema GO?Se hai un catalogo di prodotti, puoi attivare annunci dinamici per campagne mirate a ottimizzare conversioni e acquisire nuovi clienti. Per le campagne con l’obiettivo di generare traffico al tuo sito web, ti consigliamo gli annunci showcase. Se non disponi di un catalogo di prodotti, puoi attivare le campagne GO con annunci adattivi.Posso includere un set di prodotti in una campagna GO?No, le campagne GO non supportano i set di prodotti.  Un set di prodotti consente di scegliere manualmente i prodotti da mostrare negli annunci. Ma il sistema GO è stato progettato per funzionare automaticamente e utilizza l’IA di Criteo per scegliere i prodotti migliori per ogni utente in base al suo comportamento.  Per questo motivo, i set di prodotti non sono inclusi in GO, per mantenere tutto completamente automatizzato e ottimizzato. Per le campagne GO è possibile programmare i budget?Sì, puoi programmarli a livello giornaliero.Cosa succede quando si lancia una campagna a metà mese? Quando viene avviata una campagna a metà mese, ricalcoliamo la spesa media giornaliera e la mostriamo sotto la casella di inserimento. Poi, per il resto del mese, regoleremo le spese in modo da totalizzare il tuo limite mensile. In seguito il budget giornaliero impostato verrà applicato normalmente. Se modifichi il limite mensile in modo da spendere un importo inferiore, tenendo conto che si tratta di un mese di campagna non completo, assicurati poi di impostare il budget sul valore desiderato il mese successivo.Posso applicare un filtro di geolocalizzazione alle mie campagne GO?No, al momento non è possibile aggiungere un filtro di geolocalizzazione personalizzato alle campagne GO.Ti preghiamo di notare che le campagne per ottenere nuovo traffico, acquisire nuovi clienti e ottimizzare le conversioni si rivolgono automaticamente agli utenti dello stesso Paese in cui si trova il tuo sito web.Le campagne di retargeting, invece, possono raggiungere utenti che hanno già visitato il tuo sito web, purché siano considerati potenziali acquirenti.È possibile attivare l’ottimizzazione di GA per le campagne GO? Le campagne GO supportano tutti gli ottimizzatori (BO, AO, Max CPC)? Se necessiti di una personalizzazione più avanzata per le opzioni di ottimizzazione, una campagna personalizzata potrebbe essere più adatta al tuo scopo. Le campagne GO supportano tutti gli ottimizzatori (BO, AO, Max CPC)?Le campagne GO supportano solo gli ottimizzatori standard, tra cui BO (Budget Optimizer) e AO (Advanced Optimizer). Per motivi di conformità, devo mostrare più prezzi nei miei annunci. Come posso farlo con il sistema GO?Gli annunci GO semplificano il rispetto delle normative locali in materia di conformità quando, ad esempio, potrebbe essere necessario proporre il prezzo più basso degli ultimi 30 giorni. Puoi scegliere di visualizzare due prezzi nei tuoi banner:Prezzo di vendita: il prezzo che i clienti pagheranno durante la promozione (campo Prezzo nel catalogo).Prezzo di riferimento: il prezzo più basso degli ultimi 30 giorni (campo Prezzo al dettaglio nel catalogo).Per assicurarsi che tutto sia corretto e aggiornato:Compila il campo Prezzo con il prezzo promozionale.Compila il campo Prezzo al dettaglio con il prezzo più basso a cui il prodotto è stato venduto negli ultimi 30 giorni.Mantenendo questi campi compilati con precisione, i tuoi annunci visualizzeranno sempre le informazioni giuste. (687 words) - [Digital Shelf Intelligence Report | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/digital-shelf-intelligence-report-uaqqx5lytd/steps/5721501/index.html): Availability note: Digital Shelf Intelligence is currently available in the United States and Canada only. Report data is limited to retailers applicable to these regions.Knowing your ROAS is one thing. Understanding why it looks the way it does is what drives smarter investment decisions. Are shoppers not finding your products at all or are they finding them but just not buying? The Digital Shelf Intelligence report connects those dots by combining shopper engagement signals with total online sales outcomes (both organic and attributed) at the brand and SKU level for Onsite Display and Sponsored Products campaigns. Use it to see where you stand in each category, identify performance gaps, and decide where to focus your media investment.What You Can Do With This ReportThe Digital Shelf Intelligence report helps you answer three questions about your portfolio:Are shoppers engaging with my products? See how your product detail page (PDP) views compare to the category benchmark.Is that engagement turning into sales? Understand whether shoppers who find your products are buying—or going to a competitor.Where should I focus? Pinpoint the retailer, category, and SKU combinations with the strongest opportunity.How to Access The ReportLog in to Criteo Commerce Max.Click the Analytics tab in the top navigation bar.Select Insights from the left-hand menu.Open the Digital Shelf Intelligence report.Report ViewsThe report offers two views depending on the depth of analysis you need.Brand ViewUse the Brand view for a high-level picture of performance across:BrandCategoryRetailerWeekWhen to use it: Track category position and benchmark trends over time, compare performance across retailers, or summarize the story for a planning conversation.SKU ViewUse the SKU view to drill into individual products across:Parent SKU and product nameBrand, category, and retailerWeekWhen to use it: Identify which products are driving results or underperforming, understand whether challenges are isolated to a few SKUs or spread across your portfolio, and inform assortment decisions.Tip: Start with Brand view to frame the overall picture. Then drill into SKU view to find the specific drivers.FiltersNarrow your analysis using any combination of:BrandRetailerSKUCategoryMetricsYou can drill down on specific metrics by clicking the Edit button on the right-hand side of the SKU view or Brand view table. All of the following metrics are selected by default, buy you’ll be able to deselect any you don’t want to see:MetricWhat it measuresTotal SalesTotal online sales, organic and attributedTotal UnitsTotal units sold online, organic and attributedSales RankYour brand's relative sales position within the categoryPDP ViewsTotal product detail page viewsPDP Views RankYour brand's relative shopper engagement position within the categoryConsideration IndexShopper engagement per SKU compared to the category averageSales IndexSales efficiency per SKU compared to the category averageListing Price (SKU view only)Directional price context for each SKUNote: Total Sales and Total Units reflect total online outcomes, both organic and attributed. This gives you a complete view of how your brand performs in a category, not just the portion driven by paid media.How to Interpret The Benchmark IndicesThe Consideration Index and Sales Index show how your products compare to the category average. Together, they tell you whether the opportunity is about earning more shopper attention, or converting that attention more effectively.Consideration IndexMeasures whether your brand earns more or less shopper engagement per SKU than the category average.Above 1.0: Your products attract more engagement per SKU than the category averageBelow 1.0: Your products attract less engagement per SKU than the category averageSales IndexMeasures how efficiently shopper engagement translates into sales, relative to the category average.Above 1.0: Your products convert engagement into sales more efficiently than the category averageBelow 1.0: Your products convert engagement into sales less efficiently than the category average (1,711 words) - [Кейсы│Criteo](/content/ru/success-stories/shoemall/index.html): С самого старта сотрудничества с ShoeMall, кампании Criteo достигали или превышали уровень ROI, запланированный на каждый квартал. (272 words) - [Budget Allocation | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/budget-allocation-zrkgqxabcj/steps/2986831/index.html): If you selected Automatic Budget Allocation, you will have an additional Creative step in the fifth step of building a line item, Buying Strategy.You will see a Creative Type section that is greyed out. This is because Creative Type is selected at campaign level and applies to all line items under that campaignNext, select the creatives want associated with your adFinally, you will see your buying strategy is grayed out. This is because the Automatic Budget Allocation will handle the buying strategy pieceNote: This only applies to campaigns with Automatic Budget Allocations. If you selected Manual for your budget allocation, you will not see this step. (88 words) - [Report sul percorso di acquisto | Guida Criteo Commerce Growth](/content/help/kb/guide/it/report-sul-percorso-di-acquisto-n4wfenbxiu/steps/5004557/index.html): Il report sul percorso di acquisto mostra la sequenza dei canali media a cui gli acquirenti sono stati esposti prima della conversione, in base all’attività dei 30 giorni precedenti. Mostra i principali percorsi di acquisto. Aiuta a capire quali canali influenzano le conversioni, in che modo i media di upper e mid-funnel siano di supporto alle prestazioni e come interagiscono i canali su tutto il funnel.Il report è realizzato utilizzando le finestre di attribuzione 30 giorni post-clic e 30 giorni post-visualizzazione. I risultati sono visualizzati per canale media, piuttosto che per singole campagne o creatività.Il report comprende i seguenti canali mediatici:DisplayVideoCTVIl nostro consiglio è di abilitare l’attivazione cross-channel, che può portare a un aumento delle vendite fino al 20% maggiore rispetto all’attivazione su un solo canale. Il report sul percorso di acquisto può essere utilizzato per verificare la strategia di full-funnel, guidare la futura distribuzione del budget e allineare i team di brand e performance sulle informazioni condivise. Per accedere al report, nella piattaforma Commerce Growth, dal pannello di navigazione sinistro, seleziona Analytics > Scopri > Percorso di acquisto. (160 words) - [Pratiche migliori per la creazione di campagne GO | Guida Criteo Commerce Growth](/content/help/kb/guide/it/pratiche-migliori-per-la-creazione-di-campagne-go-il7svnmmx5/steps/4805032/index.html): Lancia le campagne GO all’inizio del mese Consigliamo di lanciare le campagne GO all’inizio del mese, per garantire la piena ottimizzazione del budget mensile. Le campagne spenderanno l’intero limite mensile, vengano lanciate all’inizio o alla fine del mese. Durante il primo mese, il tuo budget medio giornaliero verrà adeguato per allinearsi al tuo limite mensile. L’avvio di campagne più avanti nel mese potrebbe richiedere l’impostazione di un limite mensile più basso per evitare di spendere più di quanto previsto. In alternativa, potrebbe essere necessario iniziare con un budget più basso e alzarlo all’inizio del mese successivo. (628 words) - [Supply-side Dashboards | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/supply-side-dashboard-s7fffgsigr/steps/3191612/index.html): Dashboards in the supply-side of RMP. (60 words) - [Metriche di visibilità in Analytics | Guida Criteo Commerce Growth](/content/help/kb/guide/it/metriche-di-visibilita-in-analytics-degcxtd5wz/steps/775802/index.html): In Criteo, le metriche di visibilità sono disponibili nel modulo Analytics nelle dashboard di conversione online, di considerazione sul traffico, di analisi delle metriche, di report personalizzati e di placement. Che cosa ci rende diversi?  In Criteo la visibilità si basa sulla nostra AI che analizza in tempo reale il contesto di ogni impression, cosicché i tuoi clienti vedono gli annunci migliori per ogni fase del loro percorso.  Per la visibilità, Criteo segue la definizione dell’IAB (Interactive Advertising Bureau). Ciò significa che il 50% dei pixel dell’annuncio è visibile nella finestra del browser almeno per un secondo continuo.  Mostriamo tre metriche diverse: Display visualizzatiDisplay non visualizzatiDisplay non tracciati (inclusa inventory native e video)Il rapporto di visibilità che Criteo fornisce si basa su metriche del visualizzato e non visualizzato; per il calcolo non teniamo conto dei display non tracciati. Ad esempio, se il 45% dei display tracciati viene visualizzato, mentre il 25% non viene visualizzato, e noi abbiamo il 30% di display non tracciati, il rapporto di visibilità è del 64%.  Nota che i metodi di tracciamento e di misurazione possono variare all’interno del settore. (178 words) - [DMP Integration with Permutive | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/dmp-integration-with-permutive-88yx0enqqe/steps/2399638/index.html): The Commerce Grid Data Marketplace allows you to boost yield and attract demand by leveraging your valuable first-party data to create powerful audience-based supply packages. This guide provides step-by-step instructions for distributing your 1st party data from Permutive for targeting in the Commerce Grid Data Marketplace. Please contact your customer service team at Commerce Grid for additional support. (485 words) - [Introduzione al modulo Analytics | Guida Criteo Commerce Growth](/content/help/kb/guide/it/introduzione-al-modulo-analytics-iyty8zxztk/steps/775649/index.html): Il modulo Analytics in Commerce Growth ti fornisce insight sulla campagna, flessibilità e controllo sui tuoi dati.   Per accedere a questo modulo, seleziona la scheda ‘Analytics’ sulla barra di navigazione.  (38 words) - [Benvenuti a Commerce Growth! | Guida Criteo Commerce Growth](/content/help/kb/guide/it/benvenuti-a-commerce-growth-gl409cun60/steps/1741752/index.html): Commerce Growth è la piattaforma per incrementare le performance a cui si affidano oltre 22.000 inserzionisti, per raggiungere i loro obiettivi di acquisizione e retention dei clienti nell’Open Web. Iniziare a utilizzare Commerce Growth è facile. Quando una campagna è attiva, la nostra IA aiuta a prendere decisioni per conto del cliente, ottimizzando automaticamente i risultati per ottenere le migliori performance, comprese le offerte, i budget e le creatività, per raggiungere l’audience rilevante.  Non dovrai più preoccuparti di perdere opportunità per raggiungere i tuoi migliori clienti. Con Commerce Growth, sarai presente quando i tuoi clienti attuali e i tuoi prossimi migliori clienti saranno pronti ad acquistare. (129 words) - [Crea i tuoi report personalizzati in Analytics | Guida Criteo Commerce Growth](/content/help/kb/guide/it/crea-i-tuoi-report-personalizzati-in-analytics-parj0oglo7/steps/775909/index.html): Crea le tue dashboard Analytics in base alle tue esigenze di reporting. I report personalizzati ti danno accesso alla libreria Report che comprende template pronti all’uso, report programmati e visualizzazioni salvate, ma anche a una varietà di opzioni per la creazione di nuovi report. Puoi accedere ai report personalizzati mediante il modulo Analytics nel Management Center. Sui comandi di navigazione, sotto REPORTING, seleziona la libreria Report. (80 words) - [Domande frequenti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/domande-frequenti-qdwdlz6fcf/steps/2015921/index.html): D: Come posso acquisire nuovi utenti per il mio sito web? R: Ti consigliamo di creare campagne di acquisizione. Se stai già conducendo una campagna di acquisizione con Criteo, una buona idea è diversificare il tuo pubblico. I nostri prodotti di acquisizione ti consentono di raggiungere potenziali nuovi clienti e di invitarli a visitare il tuo sito web. Ulteriori informazioni sui segmenti di pubblico . D: Come migliorare il rendimento della mia campagna? Assicurati che i tuoi limiti di spesa a livello di campagna siano 1,5 volte superiori ai tuoi budget per set di inserzioni. I limiti della campagna e i budget AdSet possono essere impostati su intervalli di tempo giornalieri, mensili o personalizzati. Il limite di spesa è impostato a livello di campagna ed è un limite giornaliero fisso. Una volta raggiunto questo limite, la campagna verrà messa in pausa. Il budget giornaliero è impostato a livello di gruppo di inserzioni ed è un importo flessibile al giorno. Tieni presente che se più AdSet sono correlati a una campagna, il limite speso sarà il conteggio di tutti questi. Ti consigliamo di impostare il limite di spesa a 1,5 volte il budget totale di Adset. In questo modo, la spesa della campagna è flessibile e la tua campagna può spendere di più quando il tasso di conversione è migliore. Per una campagna breve (meno di una settimana) utilizzando Budget Optimizer Ricorda, la pazienza è la chiave!  Dopo aver lanciato la tua campagna, possono essere necessari fino a tre giorni per iniziare a pubblicare impressioni con Budget Optimizer. Ti consigliamo di utilizzare il CPC manuale se prevedi di lanciare una breve campagna che dovrebbe essere pubblicata sin dal primo giorno. D: Perché è importante controllare e modificare regolarmente il controller della mia campagna - CPC/COS/CPO/Budget? R: Il mercato degli annunci digitali è un ambiente dinamico. Il comportamento degli utenti e la strategia dei tuoi concorrenti cambiano costantemente. Il costo per clic è la quantità di denaro spesa per un clic su un annuncio. CPC è la tua offerta nell'asta digitale. Per rimanere competitivi è fondamentale seguire le tendenze del mercato. A seconda della stagionalità, diversi CPC possono garantire l'offerta vincente e un tasso di vincita più elevato (il numero di visualizzazioni diviso per il numero totale di opportunità di visualizzazione). È importante aumentare il CPC durante i periodi di aumento degli acquisti online, in modo che la tua campagna rimanga competitiva. D: Come faccio a modificare il mio CPC o la mia offerta? R: Puoi modificare la tua offerta direttamente in Commerce Growth oppure puoi ricevere un suggerimento di modifica dell'offerta dal tuo account strategist o dal nostro team di supporto tramite e-mail. Per accettarlo, devi approvare l'offerta nel pannello delle notifiche di Commerce Growth o seguendo le istruzioni sull'e-mail che ti è stata inviata. (404 words) - [GDPR, CCPA e leggi sulla privacy | Guida Criteo Commerce Growth](/content/help/kb/guide/it/gdpr-ccpa-e-leggi-sulla-privacy-66nw19obbs/steps/775741/index.html): In qualità di azienda globale con sede in Europa, Criteo ha solide basi per gestire le migliori pratiche, standard e normative del settore. Riteniamo che la coerenza e la certezza in merito alla privacy e alla protezione dei dati siano un vantaggio per le aziende e i loro consumatori. Questo è il motivo per cui Criteo si impegna a rispettare le leggi e i regolamenti applicabili in tutti i paesi in cui operiamo, incluso il Regolamento generale sulla protezione dei dati (GDPR) che armonizza le diverse leggi sulla privacy dei dati negli Stati membri dell'Unione Europea e qualsiasi futura iniziativa normativa e legislativa in merito protezione dei dati e privacy, come il California Consumer Privacy Act (CCPA) o la legge brasiliana sulla protezione dei dati personali (LGPD). Criteo supporta i nostri clienti e partner editori nel loro percorso di conformità condividendo linee guida e best practice su come adempiere ai propri obblighi legali. Puoi trovare le nostre linee guida qui . (170 words) - [Metriche modellate (tutte) in Analytics | Guida Criteo Commerce Growth](/content/help/kb/guide/it/metriche-modellate-tutte-in-analytics-pofc0ibri1/steps/2238086/index.html): In Criteo, le metriche modellate sono disponibili nel modulo Analytics e possono essere aggiunte ai tuoi report personalizzati. Al momento disponiamo delle seguenti metriche: Visite tutte Costo per visita tutto Vendite Tutto Costo per ordine tutto Cosa sono le metriche modellate? Le metriche modellate sono metriche di rendimento standard arricchite con dati provenienti da diverse fonti che stimano il rendimento degli utenti che non abbiamo potuto osservare sul tuo sito web. Denotati da "Tutti" nel nome della metrica, i nostri dati modellati forniscono una visione più accurata delle prestazioni pubblicitarie rispettando la scelta dell'utente di rifiutare i cookie per la pubblicità. Sulla base degli utenti che possiamo osservare, Criteo modellerà le prestazioni di utenti simili che non acconsentono a essere tracciati per la pubblicità sul tuo sito web. Riteniamo che la misurazione e la comprensione delle prestazioni pubblicitarie siano fondamentali per qualsiasi operatore di marketing. Sebbene ora disponiamo di metriche modellate, non verranno apportate modifiche alle metriche esistenti che conosci. Vogliamo mostrare sia le metriche osservate che quelle modellate per aiutarti a comprendere meglio il rendimento. (181 words) - [Configura la creazione dei tuoi report | Guida Criteo Commerce Growth](/content/help/kb/guide/it/configura-la-creazione-dei-tuoi-report-dpsapkxj92/steps/775789/index.html): Utilizzando il modulo Analytics di Commerce Growth, puoi personalizzare i tuoi report in modi diversi. Puoi anche programmare i tuoi report ed esportare i tuoi dati. In questo articolo: (48 words) - [广告术语表 | Commerce Growth Help Center](/content/help/kb/guide/zh/yus31dbk7l/steps/2331986/index.html): AAPI：应用程序编程接口是指两个或多个计算机程序相互通信的一种方式。 C创意：是指对单个广告的描述。 创意是您上传到系统的文件，在使用前需要经过审核。CPM：每千次展示成本是指广告商向发布商支付的每1,000次广告展示费用，也称为每千次成本（拉丁语中mile表示1,000）。 此指标可帮助发布商跟踪他们应分配给其组合的资源数量，从而保持净收益。CTR：点击率是看到广告并点击广告的用户百分比。 此指标可帮助应用广告商了解点击其广告并重定向到其网站的用户比例。 点击率 (CTR) = 点击次数/展示次数。CVR：转化率是衡量有多少人被广告说服而采取某种特定行动（例如，点击链接或进行购买）的指标。 DDAU：日活跃用户是一项表明每日访问网站的用户总数的指标。 DAU可以反映出一个网站的成功程度，因为它表明了用户的沉浸度和粘度。点击归因：是指用于展示广告精确值的指标。 这是通过跟踪最终促成购买的广告点击次数来完成的。DSP：需求方平台是一个允许数字广告库存购买者通过一个界面管理多个广告交易和数据交换帐户的系统 F发布商：发布商提供允许广告商在其网站上投放广告的功能和库存（供应方）。 发布商可以是向广告商和代理商出售其广告位的网站。 G广告活动：是指用于向受众分发广告的框架。 广告商：广告商是指付费投放网站或品牌广告的实体。 他们属于广告营销的“需求”方，希望传播有关其产品的特定信息。广告组：广告分为若干广告组，明确了广告的分发方式和分发给哪些受众。每个广告活动可以有多个广告组，每个广告组可以有多个广告，但您只需要其中一个即可启动广告活动。 H横幅广告：横幅广告是使用时间最长的广告形式之一，将静态或动态图像广告放置在网站上方或周围，通常只是偶尔出现一次，但有时会持续出现。 KKPI：绩效指标或关键绩效指标是一种绩效衡量指标。 KPI评估的是一个组织或其所从事的某项活动的成功程度。 L留存率：是指随着时间的推移继续与网站互动的用户百分比。 留存率通常以用户首次访问网站后的天数来衡量，即：7天（D7）、1天（D1）等等。LTV：终身价值估算的是单个用户在网站整个生命周期内产生的收入。 它有助于预测用户随时间推移的消费金额。 此数据与停留的时间直接相关，因为用户停留的时间越长，他们添加到购物车中的商品就越多 MMAU：每月活跃用户是一项表明每月至少打开网站一次的人数的指标。 通常与DAU（日活跃用户）形成对比。 P瀑布流： 也称为瀑布流中介，指的是一种广告销售竞价方式，按设定的每千次展示成本（CPM）降序排列广告商的出价。 瀑布流以一种旨在为广告商带来最高CPM并增加发布商收入的方式组织广告源。 RROAS：广告支出回报率是一项基于收入的指标，用于计算数字广告支出的效率和效果。 ROAS的计算方法是将广告活动产生的收入除以该广告活动花费的金额。 SSKAdNetwork：StoreKit Ad Network或SKAdNetwork是Apple运营的以隐私保护为重点的API。 它可以帮助广告网络和广告商在总体层面上衡量他们的广告活动（例如，展示次数、点击次数和应用程序安装量）。 T统一竞价：是指一种程序化功能，使多个需求方合作伙伴（DSP） 能够竞争同一个广告位。 UUA：拉新引流涵盖了获取用户的多种方法。 通常是指CPI之类的计划，但广告和营销产品也是一种拉新引流行为。UTC：协调世界时或UTC是指世界调节时钟和时间的主要时间标准。 在0°经度（例如，UT1），它与平均太阳时间相差约一秒内，并且不根据夏令时进行调整。 它实际上是格林威治标准时间（GMT）的后继者。 Z展示次数：数字营销中的展示次数可以让广告商和开发者了解用户浏览广告的次数。转化事件：转化事件是指您在网站或应用中进行追踪、数据报告，并作为广告活动优化目标使用的特定用户行为。 找不到您正在查询的信息？ 访问此详细术语表 ，其中包含更多术语的定义。  (91 words) - [Campaign and Line Item dashboards | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/campaign-line-item-dashboards-zvixcowgcq/steps/1029784-1030023/index.html): The Campaign and Line Item dashboards are your central hub for tracking and analyzing campaign performance in Commerce Max. Whether you're reviewing results at the campaign level or drilling down on specific line items, these dashboards give you a clear picture of how your campaigns are performing and the budget context you need to act on it quickly.What is the Campaign Dashboard?  The Campaign Dashboard is the first thing you see when you log in to your Commerce Max account. It is the landing page of the Campaigns section.  You can customize the performance graph by selecting up to two metrics to view simultaneously. This helps you spot trends and investigate performance changes at a glance. Select the column picker icon next to the search bar to choose your metrics. Your selection saves as your default view each time you log in. Available metrics:Settings: Retailer, Brand, Start Date, End Date, Total Budget, Remaining Budget, Bid, Spend to Date, Audience Fee (Offsite only), Buying Strategy (Offsite only), Optimization (Offsite only), Spend Pace (Offsite only)Performance: Pacing Rate (Onsite Display and Offsite only), Budget at Risk (Onsite Display and Offsite only), Impressions, Clicks, CTR, Win Rate, Spend, Avg. CPC, Avg. CPM, Viewability, CPO (Offsite only)Pacing Rate = Actual Spend (Lifetime to Date) / Planned Spend (Lifetime to Date) - where Planned Spend (lifetime start to date) = % of time elapsed since original start of line item (irrespective of current start date, relative to current end date) * total budget Budget At Risk = Remaining Budget – Avg Spend (user-selected) Period * Remaining Days in flightAttribution: Assisted Sales, Sales, ROASBy default, above the interactive graph, you will see ROAS in the first dropdown and Spend in the second. These can be changed at any time.  From the Campaign dashboard, you can also navigate to:AnalyticsShared Library (Audiences and Segments, Creatives, Domain/App Lists)Billing (Balances, Credits)For more details on your campaign’s performance, you can drill into individual line items in the Line items Dashboard, or access detailed reports in the Analytics Section of the UI. (715 words) - [Come scegliere il giusto obiettivo pubblicitario | Guida Criteo Commerce Growth](/content/help/kb/guide/it/come-scegliere-il-giusto-obiettivo-pubblicitario-0qhanetqmk/steps/775647/index.html): Questo articolo ti aiuterà a scegliere il giusto obiettivo pubblicitario per una campagna Criteo appena lanciata, con lo scopo di raggiungere la tua finalità di Acquisizione e di Retention dei clienti.L'impostazione delle Finalità rende più preciso il monitoraggio e il reporting delle performance della campagna, mentre gli Obiettivi ci aiutano a consigliare le funzionalità e le impostazioni necessarie per il tuo successo.Come scegliere la Finalità della tua campagna?Stabilisci il profilo del cliente target e scegli tra Acquisizione e Retention per trovare il tuo prossimo migliore acquirente o trasformare la tua audience in clienti abituali.  Supponiamo che tu voglia:Portare nuovi clienti alla tua azienda, compresi nuovi visitatori o utenti che non hanno ancora effettuato un acquisto. Creare una campagna di acquisizione per coinvolgere nuovi utenti e/o visitatori esistenti che non hanno ancora effettuato un acquisto. Per massimizzare la scala e le prestazioni, si consiglia di utilizzare audience più ampie, come Prospecting o Broad targeting. Tuttavia, se hai in mente un'audience specifica, puoi utilizzare una delle audience personalizzabili di Criteo.Conservare i clienti esistenti e far crescere il loro lifetime value. Per questo caso d'uso, è necessario creare una Campagna di retention per coinvolgere i clienti in base alla frequenza o alla recency di acquisto e alle azioni compiute sul sito Web per arrivare all'acquisto. Raccomandiamo l'utilizzo del Retargeting per un approccio più scalabile e automatizzato, oppure di Event audience o Contact list (di dati CRM o CDP) per il re-engagement con un segmento più specifico e personalizzato. Il nostro consiglio: utilizza campagne di acquisizione e di fidelizzazione per ottenere il massimo coinvolgimento nell’intero percorso dell’utente.  Le campagne di acquisizione alimenteranno costantemente l’audience del tuo sito web con nuovi potenziali clienti, mentre le campagne di fidelizzazione contribuiranno a convertirli in clienti fedeli.Quando selezioni l’audience a cui rivolgerti, assicurati che il pubblico sia in linea con gli obiettivi della campagna utilizzando parametri come l’inclusione/esclusione degli acquirenti (ad esempio, se stai cercando di acquisire nuovi clienti e la definizione di nuovo cliente è qualcuno che non ha mai effettuato un acquisto, quando utilizzi un’audience personalizzabile, assicurati di escludere gli acquirenti; per ulteriori informazioni su questo approccio, consulta la sezione “Gestire i visitatori“ qui). Per saperne di più sulle migliori pratiche in materia di pubblico per l'Acquisizione e la Retention, visita il sito . (348 words) - [PowerPoint Presentation](/content/ru/wp-content/uploads/sites/10/2020/10/criteo-festive-season-gifting-report-2020-ru-ru-pdf.html) (1,631 words) - [Elenco completo delle metriche disponibili | Guida Criteo Commerce Growth](/content/help/kb/guide/it/elenco-completo-delle-metriche-disponibili-2k8ftdtds7/steps/775874/index.html): La tabella che segue elenca le metriche disponibili in Commerce Growth. Le metriche sono relative a misurazioni come click, revenue o costo per visita.Tutte le metriche disponibili in Commerce Growth sono disponibili anche attraverso l’API di Criteo. (53 words) - [Lancia la tua campagna GO | Guida Criteo Commerce Growth](/content/help/kb/guide/it/lancia-la-tua-campagna-go-ldoye4bc9a/steps/4804945/index.html): Dove le trovo?Una volta iniziato, nella piattaforma Commerce Growth: 1. Utilizzando la barra di navigazione di sinistra, vai alla sezione Campagne.2. Fai clic sul pulsante Crea campagna. Potrai scegliere se creare una campagna GO o una campagna personalizzata. Clicca su campagna GO per entrare nel flusso di creazione. Impostazioni e opzioni principali:   Non appena avrai accesso al percorso di creazione della campagna GO, noterai che sarà necessario seguire solo tre passaggi per lanciarla:Stabilire obiettivo e budgetProgettare l’annuncioRevisione e lancioÈ possibile scegliere tra 3 obiettivi preimpostati in base alle proprie esigenze:  1. Generare nuovo traffico Queste campagne sono progettate per raggiungere nuovi utenti propensi a interagire con la tua offerta. L’intelligenza artificiale di Criteo si rivolge agli utenti dello stesso Paese del tuo sito web, identificando le persone che si comportano in modo simile ai tuoi attuali visitatori. Attraverso annunci coinvolgenti, la campagna aiuta ad attirare i potenziali clienti che più probabilmente visiteranno il tuo sito e consulteranno la tua offerta.2. Acquisire nuovi clientiQueste campagne sono progettate per raggiungere utenti con intento elevato che non hanno ancora effettuato acquisti sul tuo sito web. In base ai dati di Criteo OneTag, si rivolgono ai potenziali clienti dello stesso Paese del tuo sito web per cui esistono maggiori probabilità di conversione. Incentivare il primo acquisto è un passo fondamentale per generare fedeltà verso il tuo marchio e incoraggiarne di futuri.3. Ottieni il massimo dalle conversioniQueste campagne sono progettate per portare visitatori del sito web e vecchi clienti a convertire. Possono raggiungere gli utenti che hanno visitato il sito web, all’interno dello stesso Paese del tuo sito, purché siano considerati potenziali acquirenti. Rivolgendosi nuovamente a loro con annunci pertinenti, queste campagne aiutano a mantenere il brand in primo piano, aumentando la fedeltà allo stesso, portando alla scoperta dei prodotti e a un maggior valore dei clienti a lungo termine. (341 words) - [Sponsored Products Optimization | Commerce Max Help Center](/content/help-retailmedia/kb/en/sponsored-products-optimization-412496/index.html): Sponsored Products Optimization Tips, Best Practices for Key Sales Periods, Create an Ad Schedule, What are Suggested Bids? (81 words) - [Informazioni su Criteo Advisor | Guida Criteo Commerce Growth](/content/help/kb/guide/it/informazioni-su-criteo-advisor-wubj441ub4/steps/4530900/index.html): Prima di iniziare, si prega di notare:Criteo Advisor al momento è disponibile solo nel Regno Unito. Attualmente, Advisor fornisce solo una raccomandazione, ovvero l’attivazione di Meta Account, ma ne stiamo gradualmente aggiungendo altre.Criteo Advisor è uno strumento self-service di Commerce Growth che propone raccomandazioni personalizzate per migliorare prestazioni e impostazione delle campagne in base ai dettagli del tuo account e delle campagne stesse.Nota: Criteo Advisor mostra solo suggerimenti pertinenti e applicabili. Se una raccomandazione non è applicabile alla tua configurazione o è già stata trattata, non verrà mostrata. Perché utilizzare Criteo Advisor? Criteo Advisor ti consente di: Identificare azioni fondamentali per migliorare le prestazioni. Agire sulle informazioni strategiche con il minimo sforzo. Risparmiare tempo riducendo analisi manuali. Migliorare continuamente la configurazione.  Quando utilizzare Criteo Advisor? Utilizza Criteo Advisor durante tutto il percorso di gestione della campagna, soprattutto quando desideri: Effettuare una revisione della configurazione tecnica Per verificare che tutto sia impostato correttamente fin dall’inizio. Per assicurarsi che account e campagne siano configurati correttamente.Per verificare la presenza di potenziali problemi che potrebbero influire su visualizzazioni o tracciamento degli annunci. Mantenere le prestazioni delle campagne Per far sì che le campagne funzionino senza intoppi nei periodi più importanti. Per ricevere suggerimenti e prevenire cali di prestazioni. Per rimanere al corrente di possibili opportunità di valore o configurazioni mancanti. Come accedere a Criteo Advisor? È possibile aprire Criteo Advisor da qualsiasi pagina di Commerce Growth. Basta fare clic suAdvisornell’angolo in alto a destra dello schermo.   (192 words) - [January 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/january-2025-omxnyxsadf/steps/4066436/index.html): Read on for more information about feature updates and releases. (38 words) - [Home page in Commerce Growth | Guida Criteo Commerce Growth](/content/help/kb/guide/it/home-page-in-commerce-growth-mpzaeelisp/steps/1594849/index.html): Nella home page puoi visualizzare le notifiche e una panoramica delle prestazioni delle tue campagne e dei tuoi set di annunci, oltre ad accedere facilmente alle sezioni dedicate a Campagne e Analytics.   È possibile accedere alla home page effettuando l’accesso a Commerce Growth oppure tramite la barra di navigazione. La home page è disponibile in due versioni: Visualizzazione con un unico account che fornisce informazioni a livello di inserzionistaVisualizzazione con più account che offre una panoramica consolidata per tutti gli inserzionisti per gli utenti con un ampio portfolio (106 words) - [Trasparenza e quadro di consenso | Guida Criteo Commerce Growth](/content/help/kb/guide/it/trasparenza-e-quadro-di-consenso-bbflejr6xz/steps/1842462/index.html): Il Transparency and Consent Framework (TCF) è un'iniziativa di autoregolamentazione sviluppata da IAB Europe in collaborazione con organizzazioni e professionisti del settore della pubblicità digitale e dell'editoria. È stato creato per aiutare tutti i partecipanti che visualizzano e gestiscono la pubblicità digitale a conformarsi al GDPR e alla Direttiva ePrivacy durante il trattamento dei dati personali e/o l'accesso e/o la memorizzazione di informazioni sul dispositivo di un utente. Applicando questo framework, i siti Web possono informare i propri utenti su quali dati vengono raccolti e in che modo i fornitori utilizzeranno questi dati per oltre una dozzina di scopi di elaborazione aziendale granulare. Per ciascuno di questi elementi, gli utenti possono dare o negare il consenso e le loro scelte possono quindi essere condivise con altri attori nell'ecosistema.  Come inserzionista, hai due opzioni per assicurarti che Criteo possa rispettare le tue scelte utente: Puoi utilizzare una piattaforma di gestione del consenso (CMP) conforme a TCF per aiutarti a rispettare il GDPR e la direttiva ePrivacy. Quando sono impostati sulla modalità TCF, i tuoi siti Web ci forniscono automaticamente le scelte dei tuoi utenti, che verranno applicate da Criteo, perché OneTag supporta il TCF di IAB. Puoi controllare manualmente le tue scelte utente e quindi attivare OneTag di Criteo solo quando l'utente ha acconsentito a lavorare con Criteo. Per saperne di più su come sfruttare il supporto di Criteo OneTag al TCF di IAB, vai all'Intro to Criteo OneTag . (246 words) - [Desglose del comportamiento del usuario en el informe personalizado | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/desglose-del-comportamiento-del-usuario-en-el-informe-personalizado-fkju5ulldy/steps/2258276/index.html): Acceda a nuevos conocimientos sobre sus campañas y conjuntos de anuncios utilizando los desgloses de comportamiento de los usuarios en el informe personalizado. Aprenda cómo sus actividades de marketing comercial a través de la adquisición y la retención impulsan a los visitantes y compradores. Se puede acceder al desglose del comportamiento del usuario de dos maneras: Opción 1 : desde la barra de navegación izquierda, abra Analytics > Biblioteca de informes. Seleccione la plantilla preempaquetada Comportamiento del usuario . (378 words) - [Sponsored Products Keyword Targeting | Commerce Max Help Center](/content/help-retailmedia/kb/en/sponsored-products-keyword-targeting-127272/index.html): Positive and negative keyword targeting options (83 words) - [August 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/august-2025-dm2itutgsy/steps/4589146/index.html): Read on for more information about feature updates and releases. (37 words) - [July 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/july-2025-xytfalkzay/steps/4490827/index.html): Read on for more information about feature updates and releases. (19 words) - [DMP Integration with LiveRamp | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/dmp-integration-with-liveramp-gcrt3pwi1t/steps/2366308/index.html): LiveRamp is a data onboarding and identity provider where you can upload and store your CRM data (including emails, physical addresses, and other PII identifiers), where it gets matched to LiveRamp’s RampIDs, an online identifier informed by LiveRamp’s identity graph. You can learn more about LiveRamp’s data-matching processes here.  Once your data is uploaded and matched inside LiveRamp, LiveRamp’s Connect product allows you to seamlessly distribute your data to online monetization partners (such as Commerce Grid). During the process, LiveRamp’s RampID will be matched to IDs that Commerce Grid recognizes,  such as cookies, mobile device IDs, and custom IDs.  Your customer service team at LiveRamp is best suited to assist you with any data matching or technical troubleshooting questions inside the Connect platform. (407 words) - [Marketing su tutto il funnel e percorso del cliente | Guida Criteo Commerce Growth](/content/help/kb/guide/it/marketing-su-tutto-il-funnel-e-percorso-del-cliente-7agf7jzmez/steps/775745/index.html): Quando i marketer gestiscono campagne di annunci, l’obiettivo è ottenere volume e il maggior numero possibile di vendite. Tuttavia, il percorso di ogni cliente è diverso e quindi anche la sua esperienza con gli annunci dovrebbe essere diversa. I clienti scoprono, confrontano e acquistano i prodotti attraverso canali e dispositivi, quindi è necessario sapere cosa vogliono comprare, dove e quando sono pronti a farlo. Quando si esegue una campagna pubblicitaria full-funnel, è mostrare annunci pertinenti in ogni punto di contatto nel percorso del cliente. Il percorso del cliente si articola in tre fasi: Consapevolezza (o awareness), Considerazione (consideration) e Conversione (conversion). Ecco come ottenere risultati in ogni fase con le campagne di Criteo.Consapevolezza: fatti notare. Rendi il tuo brand più visibile.1,9 miliardi di acquirenti attivi mensili transitano nella rete Criteo; in base a questi costruiamo i profili degli acquirenti ideali per la tua azienda. L’1% delle corrispondenze migliori (utenti totalmente nuovi) riceve annunci display; in questo modo costruiamo consapevolezza e traffico verso il tuo sito. Il nostro accesso diretto a oltre 3.500 editori premium porta gli annunci di Criteo a essere inseriti prima di altri sui siti dei migliori editori e media.  Considerazione: ottieni traffico. Indirizza clienti potenziali di alto valore verso il tuo sito web e la tua app.Il motore di intelligenza artificiale di Criteo analizza i dati di oltre 1 miliardo di transazioni ogni mese. Mostriamo annunci a clienti potenziali di alto valore in base alla navigazione e al comportamento di acquisto. Grazie alle raccomandazioni intelligenti, i tuoi annunci mostreranno automaticamente prodotti che hanno maggiori probabilità di attirare visite e stimolare engagement. Il targeting flessibile ti consente di creare audience in base al set di dati commerce di Criteo o al tuo elenco personale di clienti potenziali e abituali.  Conversioni: ottieni vendite. Incoraggia le persone interessate ad acquistare.Grazie a oltre 1,5 miliardi di ID di più dispositivi, abbinati a 120 segnali di intenzione degli acquirenti per oltre 35 miliardi di eventi di acquisto giornalieri, mostriamo annunci iper-rilevanti con la massima probabilità di conversione. Gli annunci di retargeting di Criteo producono 13 volte il ritorno sull’investimento pubblicitario, mostrando offerte speciali e occasioni ogni volta che i consumatori passano su altre pagine web. Gli annunci dinamici possono anche far tornare gli utenti delle app. Criteo può chiudere il cerchio tra il tuo negozio fisico e il tuo sito web, mostrando annunci ai tuoi clienti offline in base al comportamento di acquisto offline. (414 words) - [April 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/april-2025-ilaao3wf5o/steps/4234840/index.html): Read on for more information about feature updates and releases. (33 words) - [May 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/may-2025-wvm3heblch/steps/4368807/index.html): Read on for more information about feature updates and releases. (19 words) - [February 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/february-2025-xf2qygfqru/steps/4109599/index.html): Read on for more information about feature updates and releases. (18 words) - [September 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/september-2025-gjmtgggr9m/steps/4680117/index.html): Read on for more information about feature updates and releases. (27 words) - [Esplorazione | Guida Criteo Commerce Growth](/content/help/kb/it/esplorazione-105047/index.html): Report sulla performance dell’audience, La dashboard Audience Explorer, Dashboard per i placement, Cruscotto dei migliori prodotti, Rapporto di canalizzazione completa, Informazioni sul traffico non valido, Report di attribuzione di terzi (32 words) - [October 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/october-2025-nhgvzjqf7h/steps/4764080/index.html): Read on for more information about feature updates and releases. (33 words) - [Soluzione dei problemi relativi al catalogo prodotti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/soluzione-dei-problemi-relativi-al-catalogo-prodotti-bkfaduwle1/steps/1725101/index.html): Quando configuri e carichi il tuo feed nel Catalogo prodotti, è possibile che tu possa riscontrare qualche problema se il file del catalogo contiene degli errori. Il modo migliore per evitarli è verificare che il file del tuo Catalogo prodotti rifletta tutti gli standard e i prerequisiti. Leggi l’elenco delle specifiche nel documento Specifiche del Catalogo prodotti. Per vedere l’elenco degli errori del tuo feed, apri la pagina del Catalogo prodotti Panoramica e scorri verso il basso fino a Importazioni. Per maggiori informazioni, clicca sull’errore. Clicca sul link di seguito per informazioni relative a problemi comuni che potrebbero verificarsi e il procedimento per risolverli. Tipo di errorePanoramicaCredenzialiSi possono verificare degli errori di credenziali nel caso in cui il tuo catalogo le richieda ed esse non siano presenti o corrette.DownloadSi possono verificare errori di download se non è possibile la connessione del catalogo all’URL o se il tuo catalogo non è disponibile.Servizio FTPQuesto errore può verificarsi se il tuo server non è accessibile a causa di problemi del servizio FTP che impediscono l’importazione del Catalogo.AnalisiSi possono verificare errori di analisi se non è possibile l’analisi della struttura del tuo catalogo durante l’importazione. (206 words) - [About Onsite Display Forecaster | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-onsite-display-forecaster-5fn4nlc7ns/steps/2738322/index.html): The Onsite Display Forecaster helps you assess the impact of Onsite Display campaigns by providing an estimate of the available inventory on a retailer’s site during a selected timeframe (up to 120 days ahead). It uses booked inventory and seasonal data to generate an estimated budget, impression volume, and average CPM for the selected inventory, allowing you to plan upcoming Onsite Display campaigns more accurately.Note: Forecasts are generated based on the current available inventory and are subject to change, as an advertiser may book a campaign on that page. We advise you to ensure that the inventory is still available prior to submitting your campaign proposal to the retailer. The following parameters are considered by the Onsite Display Forecaster when generating a forecast: Budget Flight datesPage typesAd formatsFrequency CappingRetailer CPMs (more than one may exist for the selected categories) Historical impression data (how much traffic has historically occurred during the selected timeframe)Why use the Onsite Display Forecaster?  Use it to confidently plan and scope your Onsite Display campaigns. It helps you: Forecast available inventory: Understand how many impressions and placements are available on a retailer’s site up to 120 days ahead.Note: We equally support GAM placements when forecasting.​ Estimate campaign budget: Get an estimated total budget and average CPM based on your selected parameters, retailer rates, and page types. Plan smarter with data: Leverage historical impression data and seasonal traffic patterns to align your campaign with peak performance windows. Test scenarios in advance: Compare performance expectations across different durations, placements, and targeting options before submitting proposals.Who is it for?  It is designed for users responsible for planning and scoping Onsite Display campaigns.  When to use it?  Use the Onsite Display Forecaster when you: Need to estimate available Onsite Display inventory up to 120 days in advance. Want to forecast impression volume, average CPM, and estimated budget for planning purposes. Are preparing a campaign proposal for a retailer and need data-driven support. Want to validate inventory availability before submitting a display campaign. Need to compare forecast results across different timeframes, page types, or targeting setups.Where to find it?  To access the Onsite Display Forecaster, select Forecast from the dropdown under the Campaigns tab in the top Navigation Bar. (813 words) - [Modifica delle campagne GO | Guida Criteo Commerce Growth](/content/help/kb/guide/it/modifica-delle-campagne-go-bitpapph5f/steps/4805054/index.html): Segui la procedura per apportare modifiche a una campagna GO:Utilizzando la barra di navigazione sinistra, spostati su Campagne nella sezione Gestisci e misura.Clicca sui tre punti accanto alla campagna che desideri modificare. Da qui potrai visualizzare l’obiettivo della tua campagna e modificarla.Qui potrai aggiornare: Nome della campagnaObiettivo della campagna Programmazione e budget Modifica set di annunciNota: se imposti un obiettivo, per configurazione predefinita Criteo prevede un’attribuzione post-click di 30 giorni. Se preferisci una finestra di attribuzione diversa, inizia impostando un obiettivo iniziale, aspetta 7-10 giorni e modifica il valore dell’obiettivo in base alla finestra di attribuzione che preferisci. Generalmente, la differenza tra le finestre di attribuzione dovrebbe rimanere costante. Per esempio: se hai fissato un obiettivo di COS del 20% utilizzando il modello post-clic a 30 giorni e dopo 7 giorni è stabile al 30% con l’attribuzione a 7 giorni, puoi impostare gli obiettivi futuri in Commerce Growth al 10% circa in meno rispetto al KPI desiderato per il modello di attribuzione a 7 giorni. Potrai inoltre aprire l’annuncio per apportare modifiche al design facendo clic su Modifica creatività. (78 words) - [Acerca de los modelos de atribución para informes personalizados | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/acerca-de-los-modelos-de-atribucion-para-informes-personalizados-vt7gyo86wi/steps/2723128/index.html): Antes de empezar, es importante tener en cuenta lo siguiente: Asegúrate de que tienes al menos una campaña activa para acceder a un informe personalizado. Los modelos de atribución te ayudan a averiguar qué partes de tus campañas publicitarias están funcionando mejor. La atribución te indica qué anuncios y canales ayudaron a convencer a un cliente para que comprara algo. Realiza un seguimiento de cómo interactúan los clientes con tus anuncios antes de realizar una compra, analizando todas las veces que un cliente vio o hizo clic en tus anuncios antes de comprar.  Por ejemplo, un cliente ve tu anuncio de display el lunes, hace clic en un anuncio de retargeting el miércoles y finalmente compra tu producto el viernes. Los modelos de atribución te ayudan a decidir qué anuncio se lleva el mérito de esa venta: si fue el primer anuncio el que presentó tu marca (post-view), o si fue el último anuncio en el que se hizo clic el que les hizo volver (last-click). El modelo de atribución adecuado depende de tus metas publicitarias, los objetivos de la campaña y la naturaleza del proceso de compra del cliente. El modelo de atribución adecuado te ayuda a descubrir información valiosa sobre las interacciones de los puntos de contacto, optimizar tus estrategias y tomar decisiones basadas en datos que mejoren tus acciones publicitarias.Atribución en Criteo El modelo de atribución por defecto en Criteo es Post-clic 30 días. No obstante, existen distintas formas de enviarnos tus datos de atribución, por ejemplo:Atribución del cliente: en etiqueta de Ventas, puedes enviarnos tu información de atribución, indicando si atribuiste la venta a Criteo. En este caso, utilizamos estos datos tanto para elaborar informes como para nutrir el motor.Haz clic aquí para obtener más información sobre cómo se recoge tu evento de ventas.Google Analytics: para alinearnos con tus datos que utilizan Google Analytics como fuente principal de informes, utilizamos parámetros UTM para identificar el canal del último clic y atribuir una conversión al anuncio de Criteo más reciente.Nota: si utilizas Google Analytics para medir los resultados de tus socios de marketing, es aconsejable vincular tu cuenta directamente a Commerce Growth. Para más información sobre cómo vincular tu cuenta, haz clic aquí. Además, ten en cuenta que Google Analytics utiliza ahora un modelo de atribución basado en datos (DDA) como tipo de atribución predeterminado. Por lo tanto, si utilizas GA4 para medir los resultados y lo compara con Commerce Growth, tus cifras podrían diferir drásticamente debido a la diferencia en los modelos de atribución.  Modelos de atribución disponibles Criteo ofrece actualmente varios modelos de atribución. Cada modelo emplea un enfoque diferente para asignar valor a las interacciones, ayudándote a evaluar el papel de los distintos canales a la hora de impulsar las conversiones.30 días del clicUna venta se atribuye a tu campaña cuando un usuario hace clic en tu anuncio y compra un producto en los 30 días siguientes.Clic 1 díaUna venta se atribuye a tu campaña cuando un usuario hace clic en tu anuncio y compra un producto en las siguientes 24 horas.Vista 1 díaUna venta se atribuye a tu campaña cuando un usuario ve tu anuncio y compra un producto en las siguientes 24 horas. Clic 30 días + vista 1 díaUna venta se atribuye a tu campaña cuando un usuario hace clic en tu anuncio y compra un producto en los 30 días siguientes o si ve tu anuncio y compra un producto en las 24 horas siguientes. Clic 7 díasUna venta se atribuye a tu campaña cuando un usuario hace clic en tu anuncio y compra un producto en los 7 días siguientes. Vista 7 díasUna venta se atribuye a tu campaña cuando un usuario ve tu anuncio y compra un producto en los 7 días siguientes. Vista 14 díasUna venta se atribuye a tu campaña cuando un usuario ve su anuncio y compra un producto en los 14 días siguientes. Vista 30 díasUna venta se atribuye a tu campaña cuando un usuario ve tu anuncio y compra un producto en los 30 días siguientes. Clic 7 días + Vista 1 díaUna venta se atribuye a tu campaña cuando un usuario hace clic en tu anuncio y compra un producto en los 7 días siguientes o si ve tu anuncio y compra un producto en las 24 horas siguientes. Atribución de último clicEste modelo asigna el 100 % del crédito de una venta al último anuncio o enlace en el que hizo clic el usuario antes de comprar en . Se suele utilizar para medir el impacto directo en el rendimiento de los puntos de contacto finales. Para ello, las campañas deben incluir los parámetros UTM (utm_source, utm_medium, utm_campaign, utm_id (campaign_id)), que ayudan a rastrear la fuente y el medio. Criteo se basa en los datos de referencia HTTP recopilados a través del tracking para identificar el último clic antes de la conversión. Atribución de clientesEsto puede hacerse utilizando el parámetro de deduplicación de Criteo en los eventos de transacción para indicar si la transacción se atribuye a Criteo o no.Nota: disponible al compartir tu propia atribución con Criteo. (726 words) - [Fatturazione e pagamenti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/fatturazione-e-pagamenti-hh21hsjw2o/steps/4795918/index.html): Criteo utilizza diversi metodi di fatturazione, che influiscono sui tempi e sulle modalità di pagamento. I metodi di fatturazione disponibili possono variare a seconda del Paese in cui si opera.Quando configuri le tue campagne con Criteo, sceglierai un budget per i tuoi annunci.Avrai sempre la spesa sotto controllo e potrai modificare il budget in ogni momento. A seconda del tipo di campagna, pagherai solo quando qualcuno compirà un’azione specifica su uno degli annunci. (104 words) - [Programmazione | Guida Criteo Commerce Growth](/content/help/kb/it/programmazione-118597/index.html): Pianifica la performance della tua campagna (15 words) - [Conversions | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/conversions-lp9wcwwxlw/steps/4102459/index.html): This strategy maximizes the total number of sales. This strategy dynamically adjusts your bids to maximize the number of sales you can purchase with your budget. The optimizer will buy the most sales with the lowest cost per order (CPO) possible. If you specify a target CPO, it will aim to spend that amount or less per sale, although it might not spend all of your budget. As it aims to buy as many conversions as possible, it requires a learning period that will let the strategy identify convertible traffic sources and optimize media buying for them. The recommended period to allow the prediction engine to adequately learn is a minimum of three days with a recommended daily spend of at least 500 USD. You can set a target CPO (Cost Per Order), that is an optional input recommended only when limiting CPO is specifically requested, as it may restrict budget delivery. CharacteristicsDescriptionPrimarily GoalMaximize conversions volumeUse CaseMaximize the volume of conversions while respecting the target CPABudget PacingEvenlyBudget TypesMonthly, Daily, LifetimeMedia TypesDisplay, VideoRecommendationsLearning Period:You must take into account that buying conversions requires a learning (exploration) period for the prediction model to identify the probability of conversion and enable it to buy the most convertible traffic.The learning period can take 3-10 days depending on the campaign setup and if optional targets are specified.In the first week, you can see inconsistent results in reporting, but that should not disturb you as it is standard optimization model behaviour for the exploration period.Audience setup:To drive the conversions successfully we recommend you to configure the audience manually.It is a critical recommendation for that optimization strategy's success to include your loyal brand users (ones that interacted with your brand on the retailer recently).These users can be targeted exclusively or mixed with new-to-brand users from the appropriate category/categories.Please explore audience setup best practices before assigning the audience to line items and launching production trading.Audience:For successful and smooth budget pacing we recommend including at least 270,000 users per $10,000 of expected spend a month.With strict targeting settings like specific geography (country with low brand presence / specific country region), and narrow supply (short allow list of domains or SSPs), the recommended audience size per budget should be increased accordingly.Creatives:For the conversion optimizer, we recommend using the dynamic banner (DCO). This is because its AI-driven capabilities let us display the most relevant products to the specific user that affect the final campaign performance positively and can increase the conversion rate.DCO is maximally efficient in case you plan to drive sales towards a wide set of unique products (that are not different sizes/colours/configurations of the same product).The recommended number of unique products for an optimal work of DCO starts with 20 and optimizer efficiency increases with the number of unique products.10 unique products is a minimal required number that lets you avoid displaying blank creative in case products switch statuses to out-of-stock and can’t be displayed in DCO.In case you want to focus sales optimizer on a narrow set of products, we recommend you apply a static banner, video, or HTML creative. In that case please explore the most popular creative dimensions for the target region and ensure you’ve added creatives of at least top-5 dimensions to your line item to avoid losing the significant share of opportunities and maximize final performance.Targeting settings:For maximum efficiency of conversions optimizer, we recommend minimising the application of additional targeting settings, except geo-targeting that’s mandatory.The optimization model needs access to the widest possible audience to bring the highest performance possible, as narrowing the available audience can dramatically decrease the optimization efficiency.In case you have strict supply quality requirements we recommend you to apply the exclude lists of domains/app bundles, but avoid activating narrow allow lists, as well as the vendor pre-bid services.Frequency capping:Depending on the user's place in the conversion funnel defined by various user characteristics like time since the last visit to brand PDP, previous purchases, etc, the optimizer will decide how many displays will be optimal to drive the specific user towards the target conversion action.That explains why we don’t recommend applying frequency capping when running a campaign that optimizes conversions.If you’re facing delivery issues after the learning period is over, we recommend you follow the recommendations from this page and review the general checklist recommendations.  Strategy SettingsBudget The total budget of the line item includes audience and vendors' fees, DSP and managed service fees (if applicable), and media costs. This strategy will spend 100% of the budget during the specified flight dates. The budget will not be fully spent if some settings, e.g. CPO, vendor settings, and targeting are too strict, or if the audience is too narrow as there will not be enough inventory to purchase. CPO, Cost Per Order (optional) The CPO in this strategy is an upper restriction for the optimization engine, i.e. the average CPO will never be higher than specified (except for the learning period exceptions). As the strategy has lifetime pacing, it can buy inventory with a CPO higher than specified, but the final average CPO will be equal to or lower than specified. If the strategy can’t buy conversions within the specified CPO, it won’t buy any conversions. In case the CPO target is not specified, the strategy will try to buy the most sales with the lowest cost per order (CPO) possible to maximize the volume of conversions while minimizing the resulting CPA. (938 words) - [Set Up Your Product Catalog | Guida Criteo Commerce Growth](/content/help/kb/it/set-up-your-product-catalog-487622/index.html): Set Up Your Criteo OneTag, Informazioni sul catalogo prodotti, Crea il tuo catalogo prodotti (59 words) - [Agency Workspace | Guida Criteo Commerce Growth](/content/help/kb/it/agency-workspace-218930/index.html): Accesso ad account per agenzie, Gestione degli account degli inserzionisti, Gestione dei ruoli utente dell’agenzia, Utenti di agenzie e autorizzazioni (36 words) - [Fatturazione e pagamenti | Guida Criteo Commerce Growth](/content/help/kb/it/fatturazione-e-pagamenti-105041/index.html): Fatturazione e pagamenti, FAQ - Come riavviare le campagne in pausa?, Domande frequenti relative a fatturazione e pagamenti, FAQ - Costi operativi normativi per Francia, Spagna e Italia (37 words) - [Revenue | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/revenue-pjjyx7w7ij/steps/4102460/index.html): This strategy maximizes ROAS This strategy dynamically adjusts your bids to maximize revenue while spending your budget. As it aims to drive as high volume of sales as possible, it requires a learning period that will let the strategy identify convertible traffic sources and optimize media buying for them. The recommended period to allow the prediction engine to learn adequately is a minimum of three days with a recommended daily spend of at least 500 USD. You can set a target ROAS, which is an optional input recommended only when reaching the specific target ROAS is specifically requested, as it may restrict budget delivery.CharacteristicsDescriptionPrimarily GoalMaximize revenue (ROAS)Use CaseMaximize the revenue while respecting the minimum ROASBudget PacingEvenlyBudget TypesMonthly, Daily, LifetimeMedia TypesDisplay, VideoRecommendationsLearning Period:You must take into account that buying conversions requires a learning (exploration) period for the prediction model to identify the probability of a conversion with a high value and enable it to buy the traffic with the highest revenue.The learning period can take 3-10 days depending on the campaign setup and if optional targets are specified.In the first week, you can see inconsistent results in reporting, which should not disturb you as it’s standard optimization model behaviour for the exploration period.Audience setup:To drive the revenue successfully we recommend you to configure the audience manually.It is a critical recommendation for that optimization strategy success to include your loyal brand users (ones that interacted with your brand on the retailer recently).These users can be targeted exclusively or mixed with new-to-brand users from the appropriate category/categories.Please, explore audience setup best practices before assigning the audience to the line item and launching production trading.Audience:For successful and smooth budget pacing we recommend including at least 270,000 users per $10,000 of expected spend a month.With strict targeting settings like specific geography (country with low brand presence/ specific country region) and narrow supply (short allow list of domains or SSPs) the recommended audience size per budget should be increased accordingly.Creatives:For the revenue optimizer, we recommend using the dynamic banner (DCO), because it is AI-driven capabilities lets us display the most relevant products to specific user that affects the final campaign performance positively, and increases the resulting ROAS.DCO is maximally efficient in case you plan to drive sales towards a wide set of unique products (that are not different sizes/colours/configurations of the same product).The recommended number of unique products for an optimal work of DCO starts with 20 and optimizer efficiency increases with the number of unique products.10 unique products is a minimal required number that lets you avoid displaying blanc creative in case products switch statuses to out-of-stock and can’t be displayed in DCO.In case you want to focus sales optimizer on a narrow set of products, we recommend you apply static banner, video, or HTML creative In that case please explore the most popular creative dimensions for the target region and ensure you’ve added creatives of at least top-5 dimensions to your line item to avoid losing the significant share of opportunities and maximize final revenue.Targeting settings:For maximum efficiency of revenue optimizer, we recommend minimizing the application of additional targeting settings, except geo-targeting which is mandatory.The optimization model needs access to the widest possible audience to bring the highest performance possible, as narrowing of the available audience can dramatically decrease the optimization efficiency.In case you have strict supply quality requirements we recommend you apply the exclude lists of domains/app bundles, but avoid activating narrow allow lists, as well as the vendor pre-bid services.Frequency capping:Depending on the user's place in the conversion funnel defined by various user characteristics like time since the last visit to brand PDP, previous purchases, etc, the optimizer will decide how many displays will be optimal to drive the specific user towards the target conversion action.That explains why we don’t recommend applying frequency capping when running a campaign that optimizes revenue.If you’re facing delivery issues after the learning period is over, we recommend you follow the recommendations from this page and review the general checklist recommendations.  Strategy SettingsBudget The total budget of the line item includes audience and vendors' fees, DSP and managed service fees (if applicable), and media costs. This strategy will spend 100% of the budget during the specified flight dates. The budget will not be fully spent if some settings, e.g. CPO, vendor settings, and targeting are too strict, or if the audience is too narrow as there will not be enough inventory to purchase. Target ROAS (optional) The ROAS in this strategy is the target for the optimization engine, if you enter a target ROAS, the optimizer will aim to meet or exceed that goal (except the learning period). As the strategy has lifetime pacing, it can buy conversions with ROAS lower than specified, but the final average ROAS will aim to be equal to or higher than specified. If the strategy can’t buy conversions within the specified ROAS, it won’t buy any conversions and won’t spend the budget. In case the ROAS target is not specified, the strategy will try to buy sales with the highest order value (price paid by end-user on the retailer website for purchase) possible to spend the budget fully while maximizing the resulting ROAS. (903 words) - [Informes sobre eventos de conversión | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/informes-sobre-eventos-de-conversion-gu0ul606gz/steps/5039957/index.html): Los informes de eventos de conversión te ayudan a medir cómo interactúan los usuarios con tu sitio o app después de ver o hacer clic en tus anuncios. Además de clics e impresiones, puedes informar sobre acciones específicas como búsquedas, eventos de añadir al carrito, registros o compras. ¿Cuáles son las métricas disponibles? Las métricas disponibles para los informes de eventos de conversión son las siguientes:[Nombre del evento] - Número de eventos de conversión de [Nombre del evento] completadosCoste por evento [Nombre del evento] - Coste ÷ número de eventos de conversión [Nombre del evento] completadosTasa de conversión (CVR) [Nombre del evento] - Porcentaje de eventos de conversión [Nombre del evento] completados en comparación con los clics que se produjeron.  ¿Cómo acceder a los informes de eventos de conversión? Para ver las métricas de Eventos de conversión:En el panel de navegación de la izquierda, selecciona Analyticsy, a continuación, Biblioteca de informesHaz clic en + Crear informe personalizado en la esquina superior derechaEn la sección Tabla, en el apartado Crear tu informe, haz clic en el icono del lápiz de la derechaElige las métricas de Eventos de conversión deseadas y haz clic en Aplicar para obtener tu informe.  ¿Cuáles son las ventanas de atribución disponibles?  Las ventanas de atribución definen cuánto tiempo después de la interacción con un anuncio puede atribuirse a ese anuncio un evento de conversión. Entre los periodos admitidos se incluyen:Atribución Post-click:1 día, 7 días y 30 días Atribución Post-view: 1 día, 7 días, 14 días y 30 días Combinado: clic 7 días + vista 1 día y clic 30 días + 1 vista al día Nota: los eventos de conversión no admiten la atribución de cliente y de último clic. (283 words) - [Lista di controllo per l’onboarding | Guida Criteo Commerce Growth](/content/help/kb/guide/it/lista-di-controllo-per-lonboarding-zl9fhojnfm/steps/4806169/index.html): Crea il tuo inserendo Nome, Cognome, Indirizzo email e Password. Quindi, clicca su Crea e verifica account. (23 words) - [透明度和同意框架 | Commerce Growth Help Center](/content/help/kb/guide/zh/bbflejr6xz/steps/1842462/index.html): 透明度和同意框架（TCF）是由IAB Europe与数字广告和出版行业的组织和专业人士合作制定的一项自律举措。 制定该框架的目的为了帮助所有展示和管理数字广告的参与者，在处理个人数据和/或访问和/或存储用户设备上的信息时遵守《通用数据保护条例》和《电子隐私指令》。 通过应用该框架，网站可以告知用户正在收集哪些数据以及供应商将如何使用相关数据以实现十几个细粒度的业务处理目的。 对于其中的每一项，用户都可以给予同意或拒绝，然后他们的选择可以与生态系统中的其他参与者分享。 作为广告商，您可以通过两种方式确保Criteo尊重您的用户选择：您可以使用符合TCF的“同意管理平台” (CMP) 来帮助您遵守《通用数据保护条例》和《电子隐私指令》。 当设置为TCF模式时，您的网站会自动向我们提供用户的选择。由于OneTag支持IAB的TCF，Criteo将会强制执行用户的选择。您可以手动控制您的用户选择，然后仅当用户同意与Criteo合作时才触发Criteo的OneTag。 如需了解有关如何利用Criteo OneTag支持IAB的TCF的更多信息，请前往Criteo OneTag简介。 (17 words) - [Sicurezza del brand | Guida Criteo Commerce Growth](/content/help/kb/it/sicurezza-del-brand-119224/index.html): Targeting per la sicurezza del brand (25 words) - [Qualified Clicks | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/qualified-clicks-hcp2uiwzxg/steps/4102461/index.html): This strategy maximizes the total number of qualified clicks, which are clicks from visitors who click on an ad and land on a fully loaded page. It dynamically adjusts brand bids to drive the most qualified clicks on Offsite Display, Video, and Dynamic Creative campaigns. It enables you to: Mix and match creative formats with any optimization model. Optimize for genuine engagement across a broader range of media. It adjusts your bids to get the most qualified clicks landing on the page. It will buy the best clicks while aiming for the lowest CPM value. If you set a Max CPM below, the strategy will not exceed that set amount. As it aims to buy as many qualified clicks as possible, it requires a learning period that will let the strategy identify the relevant traffic sources and optimize media buying for them. The recommended period to allow the prediction engine to learn adequately is a minimum of three days. You can set a maximum CPM, that’s an optional input recommended only when limiting CPM is specifically requested, as it may restrict budget delivery.CharacteristicsDescriptionPrimarily GoalMaximise qualified clicks volumeUse CaseMaximise the volume of clicks while respecting the max CPMBudget PacingEvenlyBudget TypesMonthly, Daily, LifetimeMedia TypesDisplay, Dynamic Showcase, VideoRecommendationsLearning Period:You must take into account that buying qualified clicks requires a learning (exploration) period for the prediction model to identify the probability of a click and enable it to buy the most convertible traffic.The learning period can take 2-5 days depending on the campaign setup and if optional targets are specified.In the first week, you can see inconsistent results in reporting, which should not disturb you as it is standard optimization model behaviour for the exploration period.Audience setup:To drive the qualified clicks successfully we recommend you to go with the Automated Audience, the AI-drive audience that is calculated precisely for your campaign to streamline and enhance audience targeting by automatically identifying retailer site visitors who are most likely to interact with products from specific products categories or your brandPlease, explore audience setup best practices before assigning the audience to a line item and launching production trading.Audience:For successful and smooth budget pacing we recommend including at least 270,000 users per $10,000 of expected spend a month.With strict targeting settings like specific geography (country with low brand presence / specific country region) and narrow supply (short allow list of domains or SSPs) the recommended audience size per budget should be increased accordingly.Creatives:For the qualified click optimizer, we recommend using: The dynamic banner (DCO), when the primary goal is to increase ROAS, Static, HTML, or Video creatives when the focus is to increase reach or the product details page view rate. Our AI-driven capabilities let us display the most relevant products to the specific user, which positively affects the final campaign performance and can increase the conversion rate.DCO is maximally efficient in case you plan to drive users towards a wide set of unique products (that are not different sizes/colours/configurations of the same product).10 unique products is a minimal required number that lets you avoid displaying blank creative in case products switch statuses to out-of-stock and can’t be displayed in DCO.The recommended number of unique products for an optimal work of DCO starts with 20, and optimizer efficiency increases with the number of unique products.In case you want to focus on driving users towards a narrow set of products, we recommend you apply a static banner or HTML creative. In that case, please explore the most popular creative dimensions for the target region and ensure you’ve added creatives of at least the top 5 dimensions to your line item to avoid losing a significant share of opportunities and maximize final performance.Targeting settings:The optimization model will benefit from accessing the widest possible audience, and narrowing the available audience with too strict targeting settings can decrease the optimization efficiency.In case you apply strict targeting settings, we strongly recommend you increase the size of the audience.In case you have strict supply quality requirements we recommend you to apply the exclude lists of domains/app bundles, but avoid activating narrow allow lists.We advise against activating pre-bid viewability for click optimizer, as it may limit the potential audience. Additionally, there is no risk associated with targeting non-viewable impressions, as the strategy is specifically optimized for generating qualified clicks. Focusing solely on viewable impressions is essential for achieving these qualified clicks effectively.When activating brand safety or IVT pre-bid services, it is advisable to concentrate on excluding high-risk categories that align with your brand's specific safety requirements. We suggest avoiding overly stringent lists of blocked categories, as this may lead to delivery issues and a decline in performance due to limited supply volumes.If you’re facing delivery issues after the learning period is over, we recommend you follow the recommendations from this page and review the general checklist recommendations.  Strategy SettingsBudget The total budget of the line item includes audience and vendors' fees, DSP and managed service fees (if applicable), and media costs. This strategy will spend 100% of the budget during the specified flight dates. The budget will not be fully spent if some settings, e.g. CPM, vendor settings, and targeting are too strict, or if the audience is too narrow as there will not be enough inventory to purchase. CPM, Cost Per Thousand of Impressions (Optional) The CPM in this strategy is an upper restriction for the optimization engine, i.e. the average CPM will never be higher than specified (except for the learning period exceptions). As the strategy has lifetime pacing, it can buy inventory with a CPM higher than specified, but the final average CPM will be equal to or lower than specified. If the strategy can’t buy impressions that result in qualified clicks within the specified CPM, it won’t buy any impressions and will stop media buying. If your maximum acceptable CPM exceeds $5, we advise against specifying a target CPM. When a CPM target is not set, the strategy will focus on acquiring the most qualified clicks at the lowest possible CPM, resulting in a shorter learning period. The strategy optimizer aims to purchase traffic within a CPM range of $2 to $5, depending on the targeted audience, campaign geography, targeted supply sources, volume of activated paid vendors' services, and the retailer partner Audience Fee. (1,081 words) - [Custom Reports | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/custom-reports-b2h1fk4bsq/steps/5071550/index.html): Custom Reports allow you to generate complex or large reports without waiting for them to load immediately. Instead of processing the report within your browser session, the platform generates it as a background job. These reports give you complete control over how your data is structured and delivered. Unlike standard reports, it lets you build your own dataset by choosing exactly which metrics, dimensions, and filters you want to include. This means every report can be tailored to your specific goals - whether you're analyzing performance, comparing trends, or pulling detailed breakdowns. This flexibility makes Custom Reports a fully customizable, user‑driven reporting experience and ensures:More reliable reporting for all users.Reduced timeouts and loading delays.Smooth performance, even for large datasets.Important: Custom Reports are not available for in‑platform viewing. All Custom Reports are delivered only as downloadable files or via email delivery, depending on the options you select. (370 words) - [故障排除 | Commerce Growth Help Center](/content/help/kb/zh/236327/index.html): 找出最常见错误的解决方案 (19 words) - [Impostazioni dell’account | Guida Criteo Commerce Growth](/content/help/kb/it/impostazioni-dellaccount-105024/index.html): Impostazioni della password, Gestione dei ruoli utente, Log attività, Informazioni sugli account, Collegamenti, Impostazioni personali (23 words) - [Optimization Tips of On-site Display | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/optimization-tips-for-onsite-display-sluvcnfaba/steps/2397404/index.html): Learn about the various ways to improve your On-site Display campaigns and meet your goals. (117 words) - [Métricas de visibilidad en Analytics | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/metricas-de-visibilidad-en-analytics-degcxtd5wz/steps/775802/index.html): En Criteo, las métricas de visibilidad están disponibles en el módulo Analytics en los paneles de control de conversión online, consideración del tráfico, análisis de métricas, informes personalizados y de ubicaciones.   ¿Qué nos hace diferentes? La visibilidad en Criteo está impulsada por nuestro motor de IA que analiza en tiempo real el contexto de cada impresión, para que tus clientes vean los mejores anuncios para cada fase de su proceso de compra. Criteo sigue la definición del IAB (Interactive Advertising Bureau) para la visibilidad. Esto significa que el 50% de los píxeles del anuncio son visibles en la ventana del navegador durante al menos un segundo continuo. Se muestran tres métricas diferentes: Displays vistosDisplays no vistosDisplays untracked (incluyen inventario nativo y de vídeo) La ratio de visibilidad que proporciona Criteo se basa en las métricas vistos y no vistos; no tenemos en cuenta las visualizaciones untracked para el cálculo. Por ejemplo, si el 45% de los displays tracked son vistos, mientras que el 25% de los displays untracked son no vistos, y tenemos un 30% de displays untracked, la ratio de visibilidad es del 64%.  Ten en cuenta que los métodos de tracking y medición de la visibilidad pueden variar según el sector. (192 words) - [广告展示位置 | Commerce Growth Help Center](/content/help/kb/guide/zh/69pn1fvqsp/steps/775740/index.html): Criteo可以给予您独一无二地访问20亿购物者以及超过19,000家发布商库的权限。 此外，我们拥有Google平台上最大的外部购买者，并且同4,000家优质发布商具有合作关系，从而可确保我们的客户对于优质库存享有优先访问权。 您的广告将展示在您的下一个最佳客户阅读、研究、学习和购物的地方。 因此，您可以根据客户想要购买的东西以及他们准备购买的东西精确地触达他们。 桌面端、移动端和设备端 根据广告活动目的和受众，您的广告将展示在不同的位置。 这还包括平板端、移动端以及应用程序，便于您的客户在多个渠道和设备之间无缝切换。  开放互联网：您需要知道什么 没有被“围墙花园”所封闭起来的发布商、零售商和品牌网站都是Criteo所称的“开放互联网”的一部分，许多消费者在开放互联网上花费的时间与在Facebook和Google上花费的时间一样多。 开放互联网为每个人创造了机会，因为：消费者可以获得更好的广告体验和更严格的同意控制。发布商可以通过相关的人工智能驱动广告获得收入，且无需支付不透明的费用。广告商可以触达不在搜索和社交媒体上花费时间的受众。 此外，Criteo遵循供应平等原则。 我们不留存、运营或支持任何特种来源的库存，因此您的广告会尽可能地推送至受众。 (16 words) - [Ottimizzare le campagne | Guida Criteo Commerce Growth](/content/help/kb/it/ottimizzare-le-campagne-296722/index.html): Strategie per i picchi stagionali, Sfruttare le campagne al meglio , Test A/B dei set di annunci, Report sul Brand lift, Ottimizzare e risolvere i problemi, Piattaforme di misurazione mobile (MMP) (36 words) - [Informe Ruta de compra | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/informe-ruta-de-compra-n4wfenbxiu/steps/5004557/index.html): El informe Ruta de compra muestra la secuencia de canales de medios a los que los compradores estuvieron expuestos antes de generar conversión, en función de la actividad de los últimos 30 días. Muestra las principales rutas de compra. Ayuda a comprender qué canales influyen en las conversiones, cómo los medios Upper y Mid Funnel respaldan los resultados, y cómo los canales trabajan conjuntamente a lo largo de todo el embudo.El informe se elabora utilizando ventanas de atribución 30 días Post-Clic y 30 días Post-View. Los resultados se muestran a nivel de canal de medios, en lugar de por campañas o creatividades individuales.En el informe se incluyen los siguientes canales de medios:DisplayVideoCTVTe recomendamos habilitar la activación multicanal, ya que puede contribuir a aumentar las ventas en hasta un 20 % en comparación con la activación en un solo canal. Puedes utilizar el informe Ruta de compra para validar tu estrategia full-funnel, orientar la asignación futura del presupuesto y alinear a los equipos de marca y rendimiento en torno a unos insights compartidos. Para acceder al informe, en la plataforma Commerce Growth, en el panel de navegación izquierdo, selecciona Analytics > Explorar > Ruta de compra. (172 words) - [Impostazione tecnica | Guida Criteo Commerce Growth](/content/help/kb/it/impostazione-tecnica-296720/index.html): Catalogo prodotti , Criteo OneTag (95 words) - [ Crea tus Informes personalizados en Analytics | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/crea-tus-informes-personalizados-en-analytics-parj0oglo7/steps/775909/index.html): Crea tus propios paneles de control de Analytics en función de la información que necesites recabar. Los Informes personalizados te dan acceso a una biblioteca de informes que incluye plantillas de informes listos para usar, informes programados y vistas guardadas, pero también a una variedad de opciones para crear nuevos informes. Puedes acceder a Informes personalizados a través del módulo Analytics en el Management Center. A través de la Navegación, en Informes, selecciona la biblioteca de Informes. (94 words) - [GO广告活动 | Commerce Growth Help Center](/content/help/kb/zh/go-487615/index.html): 探索GO!广告活动启动指南 (25 words) - [Partial Line Item Approval for Onsite Display (Auction) | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/partial-line-item-approval-for-onsite-display-auction-byqljwbgmt/steps/5711522/index.html): One rejected creative used to be enough to hold up your entire campaign. With partial line item approval, that's no longer the case. Now, when a retailer reviews your Onsite Display Auction line item they can approve some properties (such as creatives or targeting) while rejecting others. Your line item can then start serving immediately with the approved elements, so your campaign goes live faster while you address any feedback.Note: This workflow applies to Onsite Display Auction line items only. Other line item types, such as Sponsorships, use a different approval process.Retailer Reviewed vs. Automatically ApprovedNot every property goes through retailer review. Here's how each one is handled:PropertyHow it's handledCreativesReviewed by the retailer; approved or rejected individually or in bulk.ProductsReviewed by the retailer; approved or rejected in bulk.Manual targeting (keywords and categories)Reviewed by the retailer; approved or rejected in bulk.Recommended targeting (keywords and categories)Automatically approved; no retailer action needed.In instances where the reviewer sees that all properties look okay and no rejections or revisions are needed, there is also the option to bulk approve all line items by selecting the Approve line item button.How to Read Line Item Status After ReviewAfter the retailer completes their review, your Auction line item will show one of three statuses:StatusWhat it meansFully approvedAll properties were approved. Your line item serves exactly as you set it up and no action is needed.Partially approvedSome properties were approved, others rejected. Your line item is already serving with the approved properties.Not activeAll properties were rejected. Your line item is not serving.You can view the status of each individual property — and the retailer's reason for any rejection — directly in Commerce Max in the line item workflow.What To Do When Properties Are Rejected on an Auction Line ItemIf your Auction line item is partially approved, you can update specific properties and resubmit without affecting what's already serving.Open your Auction line item and review the status of each property.Read the retailer's rejection reason for each rejected property.Update the rejected creatives, products, or manual targeting as needed.Resubmit for review.Your line item continues serving with its currently approved properties while the retailer reviews your updates.Note: If all your creatives are rejected, your line item will not serve until at least one creative is approved. The same applies to products: if your products are rejected, your line item will also not serve until products are approved.Tips for a Faster ApprovalHere are a few best practices that reduce rejections and get your full line item serving sooner:Add recommended targeting as a backup. Recommended targeting is automatically approved, meaning no retailer action is needed. Even if your manual targeting is under review, your line item is still reaching relevant shoppers.Submit multiple creatives. If one creative is rejected, others may still be approved and serve while you address the feedback. A single creative leaves you with nothing serving if it's rejected.Read rejection reasons carefully before resubmitting. Retailers explain exactly what needs to change. Acting on that feedback precisely, rather than making general edits, reduces the chance of a second rejection.Act on rejections quickly. Your line item is already serving with approved properties, but the sooner you update and resubmit rejected ones, the sooner your full campaign is live.Staying InformedYou'll receive an in-platform notification as soon as a retailer completes their review, so you know right away whether your line item is active or whether you need to take action.By default, you're opted into in-app notifications in Commerce Max. To enable email notifications, go to Account Settings > User Preferences > Notifications, select Booking & Approval, and turn on email. Once enabled, email notifications include a direct link to the campaign containing the line item. You can have both in-app and email notifications active at the same time., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (640 words) - [In-Platform Agent | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/iinlpcx26v/steps/5720871/index.html): Understanding how your campaigns are performing shouldn't require building a custom report from scratch. Our first in-platform agent distills analytics data into a conversational interface to give you instant access to the information that matters most. Built directly into Commerce Max, the in-platform agent is part of Criteo’s broader AI investments to make media buying more automated, flexible and AI-assisted. Type a question in plain language, and get performance data, trends, and visualizations back in seconds. How To Access the In-Platform AgentThere’s no setup or sign-up required. If you have a Commerce Max account, you already have access:Sign in to your Commerce Max account.Click the AI Assistant icon in the upper-right corner of the screen, between your account name and settings.Type your question in the chat and press enter. If you’re not sure what to ask, type “What can you help me with?” to get a summary of what the agent can do. Results, which can include tables and charts, appear directly in the chat window.Important: Conversations are session-based and are not saved once you close the chat. If you need to keep a record of your results, copy or export them before ending your session. You can export your data by selecting Export and either Copy data or Save data to file to export a CSV file.  , Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (914 words) - [Line Item Build Page 1.1 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/create-an-onsite-sponsored-products-line-item-7agzo2lnjh/steps/2838446/index.html): Name, retailer, and schedule. (440 words) - [Complete Video Views | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/complete-video-views-lzijjf5j58/steps/4102462/index.html): This is a video-specific strategy that aims to maximize the total number of complete views of your video creative. This strategy adjusts your bids to get the most complete views while aiming for the lowest CPM value. If you set a maximum CPM, the strategy will not exceed that set amount. As it aims to buy as many complete and viewable video views (VAST Complete & 100% Viewable Event) as possible, it requires a learning period that will let the strategy identify the relevant traffic sources and optimize media buying for them. The recommended period to allow the prediction engine to learn adequately is a minimum of three days.CharacteristicsDescriptionPrimarily GoalMaximise number of complete views of video creativeUse CaseMaximise the volume of complete views while respecting the max CPMBudget PacingEvenlyBudget TypesMonthly, Daily, LifetimeMedia TypesVideoRecommendationsLearning Period:You must take into account that buying complete video views requires a learning (exploration) period for the prediction model to identify the probability of a complete view and enable it to buy the most viewable traffic and placements.The learning period can take 2-5 days depending on the campaign setup and if optional targets are specified.In the first week, you can see inconsistent results in reporting, which should not disturb you as it’s standard optimization model behaviour for the exploration period.Audience setup:To drive the complete video views successfully we recommend you to go with the Automated Audience, the AI-drive audience that is calculated precisely for your campaign to streamline and enhance audience targeting by automatically identifying retailer site visitors who are most likely to interact with products from specific product categories or your brandPlease explore audience setup best practices before assigning the audience to line item and launching production trading.Audience:For successful and smooth budget pacing we recommend including at least 270,000 users per $10,000 of expected spend a month.With strict targeting settings like specific geogrpahy (country with low brand presence / specific country region) and narrow supply (short allow list of domains or SSPs) the recommended audience size per budget should be increased accordingly.Creatives:For the complete view rate optimizer you can use 3rd-party VAST/VPAID tags or upload the MP4 video creatives to C-Max. Online video ads are a dynamic way to engage audiences through captivating visual storytelling.The creative must not contain any of the following content:  Violence or hate Adult, lingerie, or sexual products and services Drugs or drug paraphernalia Weapons and weapons accessories Tobacco or tobacco accessoriesGamblingTo ensure effective creative serving, please adhere to the video creative guidelines. Following these guidelines is essential for the correct setup and display of your video creatives.Targeting settings:The optimization model will benefit from accessing the widest possible audience, and narrowing of the available audience with too strict targeting settings can decrease the optimization efficiency.In case you apply strict targeting settings, we strongly recommend you increase the size of the audience.In case you have strict supply quality requirements we recommend you to apply the exclude lists of domains/app bundles, but avoid activating narrow allow lists.We advise against activating pre-bid viewability for video views optimizer, as it may limit the potential audience. Additionally, there is no risk associated with targeting non-viewable impressions, as the strategy is specifically optimized for generating complete view volume, so, the in-house pre-bid viewability is applied by default. Focusing solely on viewable impressions is essential for achieving these complete video views.When activating brand safety or IVT pre-bid services, it is advisable to concentrate on excluding high-risk categories that align with your brand's specific safety requirements. We suggest avoiding overly stringent lists of blocked categories, as this may lead to delivery issues and a decline in performance due to limited supply volumes.For video campaigns, it is suggested to remove from the targeting all the supply sources with a 10% completion view rate lower than the campaign’s goal.If you’re facing delivery issues after the learning period is over, we recommend you follow the recommendations from this page and review the general checklist recommendations.  Strategy SettingsBudget The total budget of the line item includes audience and vendors' fees, DSP and managed service fees (if applicable), and media costs. This strategy will spend 100% of the budget during the specified flight dates. The budget will not be fully spent if some settings, e.g. CPM, vendor settings, and targeting are too strict, or if the audience is too narrow as there will not be enough inventory to purchase. CPM, Cost Per Thousand of Impressions The CPM in this strategy is an upper restriction for the optimization engine, i.e. the average CPM will never be higher than specified (except for the learning period exceptions). As the strategy has lifetime pacing, it can buy inventory with a CPM higher than specified, but the final average CPM will be equal to or lower than specified. If the strategy can’t buy impressions that result in qualified clicks within the specified CPM, it won’t buy any impressions and will stop media buying. (851 words) - [明确营销目标 | Commerce Growth Help Center](/content/help/kb/zh/105026/index.html): 如何选择正确的广告目的, 全漏斗营销和客户旅程 (5 words) - [Commerce Growth入门指南 | Commerce Growth Help Center](/content/help/kb/zh/commerce-growth-254603/index.html): Commerce Growth主页, 欢迎来到Commerce Growth！, 从基础开始 (7 words) - [Focus sulle campagne | Guida Criteo Commerce Growth](/content/help/kb/it/focus-sulle-campagne-296713/index.html): Campagne , Gestione della spesa , Audience , Creatività (15 words) - [Criteo简介 | Commerce Growth Help Center](/content/help/kb/zh/criteo-327088/index.html): Criteo人工智能引擎, Criteo Shopper Graph, 动态创新优化+, 有关Criteo的更多信息 (5 words) - [API文档 | Commerce Growth Help Center](/content/help/kb/zh/api-338824/index.html): 按照个人需求定制应用程序，然后自动化部署，实现规模无缝拓展 (2 words) - [Introducción al módulo Analytics | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/introduccion-al-modulo-analytics-iyty8zxztk/steps/775649/index.html): El módulo Analytics del Commerce Growth te ofrece insights de campaña, flexibilidad y control sobre tus datos.   Para acceder a este módulo, selecciona la pestaña "Analytics" en la barra de navegación.  (40 words) - [账户与计费 | Commerce Growth Help Center](/content/help/kb/zh/105039/index.html): 管理您的账户、权限和计费详情 (5 words) - [在线识别消费者能力 | Commerce Growth Help Center](/content/help/kb/zh/377047/index.html): 深度探索2024年Criteo在线识别消费者能力解决方案 (4 words) - [DSP Analytics Endpoints - Criteo Docs](/content/developers/retail-media/docs/demand-side-analytics-get-started/index.html): Setup your endpoints, view report attributes, and examples of requests (1,797 words) - [Analytics Dashboards | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-the-analytics-dashboard-yvbv0w7sgf/steps/1020471/index.html): What dashboards and reports are available in the Analytics section of RMP. (329 words) - [Solución de problemas de Criteo OneTag | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/solucion-de-problemas-de-criteo-onetag-ja9r8clyjc/steps/1777861/index.html): La Criteo OneTag se coloca en cada página de su sitio web para pasar datos a Criteo. La configuración de sus eventos impacta directamente en el rendimiento de sus campañas. Para comprobar que su OneTag funciona correctamente, abra Activos > Seguimiento de eventos. Aquí, tendrá una descripción general del estado actual de Criteo OneTag en cada página de su sitio web. Si sus eventos no funcionan correctamente, puede usar los gráficos en la línea de tiempo de Eventos por tipo para ver cuándo ocurrió el problema y por cuánto tiempo. (633 words) - [Cost Transparency Report | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/cost-transparency-report-wkitrpjcno/steps/5702747/index.html): If you run campaigns using Retailer Budgets, the Cost Transparency Report gives you a complete, billing-aligned view of your campaign costs for these campaigns (including working media spend, platform fees, and professional service fees) in a single downloadable file. The report reflects Retailer Budgets only; Criteo Budget campaigns are excluded. Use it to verify your total spend, reconcile costs against your invoices, and track fee accrual throughout the month.Note: The Cost Transparency Report is available to Authorized Buyers only. To learn more about the Authorized Buyer model and Retailer Budget campaigns, see About Retailer Budget campaigns.Before You BeginYou must be an Authorized Buyer with an active Retailer Budget to access this report.You must have an Admin role on your Commerce Max account.How to Download Your Cost Transparency ReportLog in to Commerce Max.Select the Billing dropdown from the top navigation.Select Billing Reports.Choose your date range:Month to date: current month up to the most recent data snapshotLast month: the full previous calendar monthMonth before last: the full calendar month for the month before lastYou can then download the report as a CSV file.What's in the ReportThe report includes a line-by-line breakdown of costs organized by retailer, balance, campaign, and line item. Each row shows:Working media spend: the media spend your campaigns generated, which is the basis for fee calculationsPlatform fees: fees for accessing Criteo's retail media infrastructureProfessional service fees: fees for campaign management services provided by CriteoTotal billed: working media spend plus all applicable feesFor a full list of report columns and definitions, see below.Important: The Cost Transparency Report reflects estimated fee accrual as of the report date. Amounts may be adjusted before your invoice is issued. Your invoice is the final billing record.Tips for Reconciling CostsCompare month-to-date against your Campaign Calculator estimate. If you used the Campaign Calculator before launching, you can use the Cost Transparency Report to check how actual fees track against your estimate.Match the report to your Criteo invoice. At month end, use the "Last month" date range to reconcile the report against the fees line on your Criteo invoice. Working media costs will appear on your separate retailer invoice.For questions about your fees or invoice, contact your Criteo representative. (691 words) - [About Balances | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-balances-dp2vsa0yel/steps/973366/index.html): Starting, pausing, editing, and linking a balance. (753 words) - [Understanding Insights Reports | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/understanding-insights-reports-1lvcwzqo5g/steps/4629387/index.html): Remember: The report uses UTC time zone. API access is not available yet. Keyword share of voice category is not included yet. The Insights section under the Analytics tab gives you access to different reports that help you understand how things are working. It is designed to support data-driven decision-making, offering a curated collection of visualizations and summaries that highlight key trends, user engagement patterns, and content effectiveness. These reports show useful information like how people are viewing your content, what’s performing well, and where improvements can be made. Whether you're tracking usage, evaluating impact, or identifying opportunities for optimization, these reports empower you to make informed choices with clarity and confidence.Available Reports: (105 words) - [Configura tu generación de informes | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/configura-tu-generacion-de-informes-dpsapkxj92/steps/775789/index.html): En el módulo Analytics del Commerce Growth, puedes personalizar tus informes de diferentes maneras. También puedes programar tus informes y exportar tus datos. En este artículo: (42 words) - [Lista completa de métricas disponibles | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/lista-completa-de-metricas-disponibles-2k8ftdtds7/steps/775874/index.html): La siguiente tabla enumera las métricas disponibles en Commerce Growth. Las métricas hacen referencia a medidas como clics, ingresos, o coste por visita.Todas las métricas disponibles en Commerce Growth también están disponibles a través de la API de Criteo. (51 words) - [Métricas modeladas (todas) en Analytics | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/metricas-modeladas-todas-en-analytics-pofc0ibri1/steps/2238086/index.html): En Criteo, las métricas modeladas están disponibles en el módulo Analytics y se pueden agregar a sus informes personalizados. Actualmente tenemos las siguientes métricas disponibles: Visitas todas Costo por visita Todos Ventas Todo Costo por pedido Todo ¿Qué son las métricas modeladas? Las métricas modeladas son métricas de rendimiento estándar enriquecidas con datos de varias fuentes que estiman el rendimiento de los usuarios que no pudimos observar en su sitio web. Indicado por "Todos" en el nombre de la métrica, nuestros datos modelados le brindan una vista más precisa del rendimiento de la publicidad al tiempo que respetan la elección del usuario de rechazar las cookies para publicidad. Basado en los usuarios que podemos observar, Criteo modelará el desempeño de usuarios similares que no consienten en ser rastreados para publicidad en su sitio web. Creemos que medir y comprender el rendimiento de la publicidad es primordial para cualquier especialista en marketing. Si bien ahora tenemos métricas modeladas disponibles, no habrá cambios en las métricas existentes con las que está familiarizado. Queremos mostrar métricas observadas y modeladas para ayudarlo a comprender mejor el rendimiento. (188 words) - [Criteo Methodologies for Ad Measurement | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/criteo-methodologies-for-ad-measurement-elyhhg1c6a/steps/1258428/index.html): MRC AccreditationThe Media Rating Council (MRC) accredits measurement systems that meet the standards set by the IAB/MRC Guidelines. Criteo's MRC accreditation certifies that its click and impression counting methodologies in Criteo Commerce Max comply with those guidelines — giving you confidence that your campaign data is measured accurately and that invalid traffic (IVT) is identified and excluded from your reporting and billing. Currently, the certification covers onsite ad measurement only.Why It MattersValidates that Criteo's measurement systems follow industry best practices.Ensures transparency and accountability in click and impression reporting.Confirms that invalid traffic is identified and excluded before it reaches your bills or reports.Who Is It For?Advertisers using Commerce Max for onsite campaigns.When This Is Relevant to YouWhen verifying click and impression billing accuracy.During audits, compliance checks, or agency reviews.When analyzing campaign performance quality using IVT data.MRC Accreditation ScopeThe MRC accreditation certifies Criteo's click and impression measurement systems for onsite campaigns in Commerce Max. You can view our certification letter attached to this article.Note: MRC accreditation currently applies to onsite campaigns only. Offsite and video campaigns follow Criteo's standard measurement methodology, but MRC IVT filtering does not apply to those formats. These formats are scheduled to be included in a future phase of accreditation.For more information on MRC standards, visit the IAB/MRC Guidelines.Retailers Not Covered by MRC AccreditationMRC accreditation applies to campaigns running on the vast majority of Criteo retailers. The retailers listed below are not yet covered. Campaigns on these retailers use Criteo's standard measurement methodology, but MRC IVT filtering does not apply.RetailerBloomingdale'sBWSCanadian TireCostco Business Delivery (US)Dan Murphy'sFreshDirectL'ÉquipeurLa Unión NicaraguaLeclerc DriveLowe's (US)Mark'sMediaMarkt BE (FR)MediaMarkt CH (DE)MercatusMigros CH (DE)Migros CH (EN)Migros CH (FR)Migros CH (IT)OfficeDepotPaiz GuatemalaParfumdreams DESport ChekStaplesNote: This list reflects current accreditation status and will be updated as additional retailers complete the MRC certification process.Partner QualificationCriteo maintains Supply Partner Guidelines and Advertiser Guidelines to ensure high-quality supply and demand networks. To serve ads through Commerce Max, your products must be listed on the retailer's site. Criteo conducts thorough integration and implementation tests before retailers go live on the platform.Filtration MethodologyInvalid traffic (IVT) refers to clicks and impressions generated by illegitimate sources — such as bots or automated scripts — rather than real shoppers. Criteo uses multiple methods to identify and filter out this traffic, whether non-human (bots, automated scripts) or human (accidental or fraudulent clicks). We use data from the Interactive Advertising Bureau (IAB) and Trustworthy Accountability Group (TAG) to detect non-human traffic. Criteo has also partnered with Double Verify, an MRC-accredited IVT detection service, to supplement pre-bid and post-bid filtration capabilities. Criteo is independently TAG Certified Against Fraud (CAF) and TAG Certified Against Malware (CAM), and for TAG Brand Safety Certification (BSC), meaning Criteo has been granted TAG Platinum status, confirming its efforts against fraud and brand safety meet industry standards.You can find official press releases here and here and blogposts here and here.You can also find Criteo's latest certifications in the TAG registry. Criteo also blocks traffic from employee accounts, internal testing accounts, and internal IP addresses. Filtering rules are reviewed quarterly and adjusted as needed. If a new type of invalid traffic is discovered, Criteo conducts a backward-looking analysis. If previously reported data was materially affected, you will be notified and steps will be taken to resolve any issues. The filtration methods applied are:Decision rate. Criteo traffic receives significant information to apply a 100% IVT decision rate on activity.Multiple-click-per-impression. Criteo limits billable clicks to two clicks per ad impression. This includes a lookback window of 30 minutes after the initial impression. Any clicks outside this limit are excluded from billing.Click staleness. A click is considered invalid if the time between the ad impression and the click exceeds the impression-staleness window. These clicks are excluded from billing.User frequency capping. Criteo limits the frequency of ads served to specific users across all advertisers. The frequency caps are proprietary and not disclosed.Upfront filtration. Criteo uses industry-standard blocklists to detect and exclude traffic from endpoints deemed risky.IAB/ABCe International Spiders and Robots List. The IAB/ABCe International Spiders and Robots List is used to identify and remove community-known bots.Activity-based filtration. Criteo tracks user events and activity frequency to determine commercial intent. Traffic that fails to meet a minimum quality threshold is invalidated.Click Measurement MethodologyCommerce Max uses the "In-Unit Click" reporting methodology. According to the IAB Measurement Guidelines, an in-unit click "represents measurement of user-initiated actions on advertisements, but, in contrast to a 'click' or 'click-through,' an in-unit click does not lead to a redirect from the publisher." Retail media clicks may take users to another page on the retailer's site but do not redirect to a different web location.Impression Measurement MethodologyCriteo counts an impression when a placement or product is loaded and begins to render on the retailer's page. Because Criteo ads are native and called by retailer sites for placement, Criteo relies on the retailer to implement the necessary beacons according to the appropriate guidelines. Criteo also conducts periodic testing to ensure guidelines are being met and maintains Supply Partner Guidelines to ensure our supply network adheres to applicable laws and regulations and industry standards, including traffic quality requirements.Data Logging, Processing, and ReissuanceEach call to Criteo delivery servers generates a logging event. Criteo validates that all required information is contained in each logging event. This event is then processed through the data pipeline and stored in the Criteo data warehouse, where it becomes available in the Commerce Max reporting service. If Criteo detects issues that impact your spend or data, we follow established investigative and escalation processes to determine the overall impact and potential credits or refunds. These are handled on a case-by-case basis and communicated by Criteo's customer service teams. When needed, data can be reprocessed to provide correct billing and reporting metrics.MRC IVT Reporting ColumnsYou can view click and impression quality data in the Onsite Sponsored Products Activity and Onsite Display Activity reports in the Analytics tab of Commerce Max. The following columns can be added to these reports:Clicks (Gross). The total number of times your ads were clicked, including suspected invalid traffic.Clicks (Net). Clicks after invalid traffic has been excluded, per GIVT (General Invalid Traffic) requirements.Clicks (Invalid). Clicks identified as unintentional or fraudulent by Criteo's traffic monitoring.Impressions (Gross). The total number of times your ads were shown, including suspected invalid traffic.Impressions (Net). Impressions after invalid traffic has been excluded, per GIVT requirements.Impressions (Invalid). Impressions identified as unintentional or fraudulent by Criteo's traffic monitoring.For more information on individual columns, see the tooltips on the report pages.Cache-Busting TechniquesTo minimize undercounting due to caching, Commerce Max uses expiry, unique string assignments, and cache-control headers.Known LimitationsMRC accreditation for Commerce Max does not currently cover all campaign formats or retailers:Offsite and video campaigns are not included in the current certification scope. Impressions and clicks for these formats follow Criteo's standard measurement methodology, but MRC IVT filtering does not apply.Select retailers are not yet covered. See the Retailers Not Covered by MRC Accreditation section above for the full list.For additional information on MRC standards, visit the IAB/MRC Guidelines. (1,182 words) - [Reach Shoppers in AI Assistants With Sponsored Products | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/reach-shoppers-in-ai-assistants-with-sponsored-products-ed4zmz3bo6/steps/5745300/index.html): The way shoppers discover products is changing. Increasingly, they are turning to AI shopping assistants to conversationally explore options, compare products, and narrow down choices. This is AI-assisted commerce: a new layer of high-intent discovery that adds to the purchase journey, with shoppers arriving informed and ready to act. Criteo Commerce Max puts your Sponsored Products natively into those conversations at the moments shoppers are most engaged, most specific, and most ready to act. Your existing campaigns, targeting, and measurement tools are all you need to get started with the AI assistant page type, leveraging the same Sponsored Products infrastructure.The OpportunityWhen a shopper asks a retailer's AI assistant a question (for example, "best running shoes for long distance under $150") the assistant interprets that intent, extracts keywords and filters, and Criteo’s search delivery engine surfaces the most relevant products. Your existing Sponsored Products campaigns are automatically eligible to appear within those results. What makes this surface distinctive is scale of competition: an AI assistant typically surfaces only three to five products per response, which is far fewer than a traditional search results page. That means higher visibility for your brand at exactly the moments shoppers are most actively exploring, comparing, and deciding. Sponsored products only appear when they are strongly aligned with what the shopper asked, ensuring your ads feel like helpful suggestions rather than commercial interruptions.How Targeting WorksNo new setup is required to set up AI Assistant placements as they use the same keyword targeting and cost-per-click (CPC) bids already configured in your Sponsored Products line items. When a shopper's query is translated into keywords and filters, your existing line items are eligible to serve, exactly as they would on a search page.Note: AI Assistant inventory appears in your line item targeting options only when the selected retailer has enabled this feature. When available, it is activated by default within your All Inventory settings.Controlling Your InvestmentYou have full control over how your campaigns perform on this surface, using tools already familiar to you:Use bid multipliers. Apply a Page Type Bid Multiplier at the line item level to increase or decrease your investment on the AI Assistant surface relative to other page types. A positive multiplier increases your bid weight on this surface; a negative multiplier reduces it.Expect standard pricing. There are no premium floors or separate ratecards for AI Assistant placements. You enter the auction on the same pricing terms as search page placements.Note: You cannot configure a line item to serve exclusively on the AI Assistant surface. The platform is designed to optimize your budget across all eligible page types based on campaign performance. If AI Assistant generates stronger results for a given query, the engine will naturally shift spend there.Measuring PerformanceBecause AI Assistant is a standalone page type, you can isolate its performance using your existing reporting workflow:Navigate to the Analytics section.Select Onsite Sponsored Products Activity.Apply the Page Type dimension.Filter to AI Assistant to view impressions, clicks, click-through rate (CTR), spend, and return on ad spend (ROAS) specifically for this surface.Next StepsLearn how to create an onsite Sponsored Products line item and review your inventory settings.Discover how to use Page Type Bid Multipliers to control investment by surface. (478 words) - [1st Party Data Onboarding FAQ | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/1st-party-data-onboarding-faq-awxtzr8qyv/steps/2394719/index.html): Commerce Grid's Data Marketplace allows publishers to boost yield and attract demand by leveraging data from various sources to create unique supply packages. The following guide outlines some commonly asked questions around 1st Party Data onboarding. Please reach out to your Commerce Grid customer service team for additional support! Q: What is the difference between 1st and 3rd-party data? A: 1st Party Data (1PD) is observed or owned data. 1PD is typically the most valuable data source because a pub knows precisely the behaviors and attributes of these users. ​Examples:​A publisher's logged-in users​Users who have signed up for a pub's email list ​An advertiser's purchasers and site visitors 3rd Party Data (3PD) is data collected by another company and licensed for use. Useful when 1PD isn’t available or when broad categories will work. Many data provider companies exist and provide access to 3PD. ​Examples:​Modeled demographic data segments from a large data providerShopping Data from a credit card companyQ: Will my first-party data be available to other publishers? A: No. When a publisher distributes their first-party data to Commerce Grid via Liveramp, Permutive or via Direct S2S, that data is handled on a 1:1 basis, and the associated data taxonomy will only be exposed in the publisher’s seat of the Commerce Grid UI.  Q: Will PII data get passed in the bidstream?  A: No. PII associated with a publisher’s first-party data will never be passed in the bidstream, nor is it handled by Commerce Grid.  When a publisher partners with LiveRamp or Permutive as data onboarding partners, those partners manage PII, and the matching process. Commerce Grid receives matched users which are free of any PII data. Q: What are the different types of 1st-party data supported by C-Grid? (SDAs? Users? Cookies? etc) A: The Data Marketplace was designed with the flexibility to accommodate a host of different addressability and ID solutions.  Different data onboarding options make use of different solutions. Here are the underlying methodologies for each onboarding option: LiveRampLiveRamp RampIDs: Live Ramp data is matched to their proprietary RampID, and then matched to Criteo’s identity graph of users, which contains cookies, mobile IDs, and other identifiers. Bid-enrichment with cohort data: Bid enrichment leverages the Prebid Real-Time-Data module to pass cohort information directly in the bidstream. The following onboarding solutions make use of the RTD module:PermutiveSeller-Defined AudiencesQ: Is there a fee associated with using 1st-party data? A: No, there is no fee associated with onboarding your 1st party-data. When onboarding via LiveRamp or Permutive, you will hold a contract with those providers. Q: Can I combine 1st-party and 3rd-party data segments in one deal? A: The Data Marketplace technically supports layering of 1PD and 3PD in some cases (i.e. when LiveRamp is the 1PD onboarder). However, we encourage publishers to limit the layering of 3PD onto 1PD to avoid reducing scale and to ensure buyers can properly maximize reach against your valuable first-party users. If you have a specific use case where 1PD and 3PD layering is critical, please reach out to your Commerce Grid customer service team to discuss technical viability.  Q: Can I use my 1st-party audience data for audience extension campaigns? If so, how? A: Yes! Audience extension is a key use case for publishers looking to extend their valuable 1st-party audiences onto 3rd-party supply.  For publishers who have contracted to act as curators, you will find the ability to package third-party supply (supply that is not owned and operated by you) in the Supply Package workflow.  If you aren’t currently contracted to act as a curator, or would like more information about curation, please contact you Commerce Grid commercial team. Q: Are there any geo-restrictions applied? A: All 1st-party data onboarding options are available globally to all publishers.  Q: Does this require any additional contracting? A: No. 1st-party data onboarding is covered by your existing Commerce Grid contract. You will need to have an active agreement with LiveRamp or Permutive to use those solutions. (675 words) - [ru/wp-content/uploads/sites/10/2021/12/iponweb-announcement-ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2021/12/iponweb-announcement-ru-pdf.html) (1,829 words) - [Comenzando con lo básico | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/comenzando-con-lo-basico-hhvw0wx74s/steps/2499605/index.html): En nuestra pantalla de bienvenida, se le pedirá que cree su primera campaña. Define tu objetivo Elige el objetivo publicitario adecuado crear una campaña Selecciona el objetivo de tu campaña Seleccione Adquisición para atraer nuevos usuarios a su sitio o Retención para mantener a su audiencia actual comprometida. Utilice campañas de Adquisición y Retención en su estrategia de marketing. Las campañas de adquisición alimentarán constantemente a la audiencia de su sitio web con nuevos clientes potenciales y las campañas de retención ayudarán a convertirlos en clientes leales. Dale un nombre a tu campaña Cree su conjunto de anuncios Selecciona tu audiencia Al seleccionar la audiencia a la que apuntar, asegúrese de que la audiencia se alinee con los objetivos de su campaña. Puede usar parámetros como incluir o excluir compradores para optimizar sus campañas para estrategias efectivas. Elija su oferta y presupuesto Agregar seguimiento de anuncios Crea tu anuncio Ahora que su campaña está creada, debe configurar su cuenta. Importa tu catálogo de productos Criteo utilizará los datos recopilados de su catálogo de productos para crear sus anuncios en tiempo real. Esto también se conoce como alimentación de productos. Si desea configurar anuncios dinámicos (recomendado), deberá volver atrás y editar los detalles de su campaña original antes del lanzamiento. Esto se puede hacer en Anuncio --> Dinámico. Instalar Criteo OneTag en tu sitio web Criteo OneTag es un fragmento de código que lo ayuda a medir y comprender las acciones que las personas realizan en su sitio web. Se carga de forma asíncrona, lo que significa que no afectará el tiempo de carga de su sitio ni la experiencia del cliente. Añade tus datos de facturación Para publicar, haga clic en ¡Lanzar campaña ! (334 words) - [Planifica el rendimiento de tu campaña | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/planifica-el-rendimiento-de-tu-campana-iorvuivnzd/steps/775854/index.html): El Planificador de rendimiento de la sección Gestionar y medir de Commerce Growth te ayuda a definir y optimizar tus planificaciones de medios. Puedes guardar, comparar y compartir múltiples escenarios sobre los resultados proyectados de tu modelo y de los conjuntos de anuncios existentes. Si has accedido previamente a la herramienta de previsiones de Criteo, las mismas características se pueden encontrar en el Planificador de rendimiento. Hemos añadido las opciones de guardar, comparar y compartir varias planificaciones y acceder a ellas cuando lo necesites.    Las planificaciones te ayudan permitiéndote generar 2 tipos de información:   Los cambios en la configuración de impacto pueden afectar al rendimiento de tu conjunto de anuncios. Por ejemplo, nuestras planificaciones te ayudan a comprender cómo el controlador de un conjunto de anuncios podría afectar al rendimiento hipotético. También te permiten proyectar el valor del controlador adecuado para alcanzar un objetivo concreto.   Qué se necesita para alcanzar tus objetivos: por ejemplo, cuánto necesitarías invertir para lograr 5.000 ventas en el próximo mes. O cuántas visitas puedes esperar con un presupuesto de 25.000$ el próximo trimestre.  Puedes acceder y revisar las planificaciones que has creado y guardado en el Planificador de rendimiento. También puedes eliminar cualquier planificación anterior o descargarla como archivos CSV.  (240 words) - [Solucionar problemas de alertas de etiquetas levantadas | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/solucionar-problemas-de-alertas-de-etiquetas-levantadas-cxjx0mp00r/steps/2135748/index.html): Criteo le notificará si hay una caída significativa para un evento que se utilizó en una campaña o audiencia en la última semana. Se enviarían alertas si el recuento de eventos válido cae por debajo de un recuento de eventos saludable. El recuento de eventos saludables se calcula en función de los datos estadísticos de los últimos 45 días exclusivos de cada socio. Se genera una alerta cuando se cumplen todas las condiciones siguientes: El número de eventos válidos del día anterior cae por debajo del umbral de recuento de eventos correctos calculado. El tipo de evento o parámetro se incluye como obligatorio en al menos un modelo de etiqueta asociado a una campaña activa . El modelo de etiqueta se basa en el objetivo del conjunto de anuncios, el tipo de creatividad del objetivo de la campaña de marketing y otros parámetros. Se envía una alerta inmediatamente o después de unos días dependiendo del número diario de eventos en los últimos 6 meses. Cuando se genera una alerta, el gerente comercial, el administrador y su gerente de cuenta de Cirteo recibirán una notificación en la plataforma Commerce Growth junto con una notificación por correo electrónico. Cuando reciba una notificación de alerta , mostrará el nombre del evento y el porcentaje de caída. Si la alerta se refiere a un determinado parámetro, también se mostrará el nombre del parámetro y luego el porcentaje de caída se referirá a la cantidad de eventos que no tenían un parámetro válido. La alerta se descartará automáticamente (para el evento específico para ese período de tiempo específico|) si ocurre una de las siguientes condiciones: El número de eventos supera el umbral calculado. Ya no hay un conjunto de anuncios activo asociado con el modelo de etiqueta dado. El tipo de evento o parámetro dado se elimina del modelo de etiqueta asociado con las campañas activas. Nota: Actualmente no admitimos configuraciones de varios socios. Por ejemplo, OneTag no puede activar un evento con varios ID de socios en la llamada. El cálculo de alertas incluye eventos de todos los entornos (web, ios, android y sin conexión). Esto también significa que si el 95% de la caída proviene de la web, la caída de eventos en la integración fuera de línea no activará una alerta. (654 words) - [Cómo solucionar problemas de falta de entrega del código de seguridad | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/como-solucionar-problemas-de-falta-de-entrega-del-codigo-de-seguridad-gfeln0g597/steps/2062475/index.html): Al iniciar sesión en Commerce Growth, el sistema de autenticación de dos factores le envía un código de seguridad por correo electrónico. A veces, es posible que no reciba correctamente este correo electrónico. La solución más efectiva para asegurarse de recibir nuestros correos electrónicos es incluir en la lista blanca noreply@criteo.com . Esto significa agregar nuestra dirección de correo electrónico noreply@criteo.com a su libreta de direcciones o lista de remitentes aprobados. Para obtener más información sobre cómo incluir en la lista blanca una dirección de correo electrónico, desplácese hacia abajo. Si esto te sucede, primero debes verificar si: Tiene acceso al buzón asociado con el correo electrónico que utiliza para iniciar sesión Si está utilizando un inicio de sesión compartido y no puede acceder al buzón de correo original, deberá crear un inicio de sesión único al que pueda acceder. Le recomendamos que cree su propia cuenta de usuario de Criteo con la dirección de correo electrónico de su empresa. Sus reglas de transferencia automática de correo electrónico a otro sistema de correo electrónico están actualizadas Si tiene sus correos electrónicos dirigidos a otro sistema de buzón, por ejemplo, de Outlook a Gmail, asegúrese de revisar su buzón original. Si ha recibido el correo electrónico en su buzón de correo original , puede hacer lo siguiente para asegurarse de que los correos electrónicos se dirijan correctamente al buzón de su elección: Agreguenoreply@criteo.com como remitente de confianza. Actualice la regla de transferencia automática. Por ejemplo, para transferir nuestros correos electrónicos de Outlook a Gmail, establezca la regla: "Al recibir correos electrónicos de noreply@criteo.com > transferir al buzón de Gmail". Si no ha recibido el correo electrónico en su buzón de correo predeterminado, póngase en contacto con el departamento de TI de su empresa para agregarnoreply@criteo.com como remitente de confianza en las reglas genéricas del buzón de correo de la empresa. Su empresa reenvía automáticamente todos los correos electrónicos de Criteo a otro buzón o carpeta En caso afirmativo, asegúrese de comprobar el buzón o las carpetas. Revisa tus carpetas de spam/basura Existe la posibilidad de que el correo electrónico se haya marcado como spam. Añada noreply@criteo.com como remitente de confianza y mueva el correo electrónico de la carpeta Spam a Mailbox. También le recomendamos que consulte con el departamento de TI de su empresa si la solución antispam de su empresa admite correos electrónicos denoreply@criteo.com . Espere 5 minutos antes de solicitar un nuevo código de seguridad A veces, el correo electrónico tarda hasta 5 minutos en ser entregado. Puede solicitar un nuevo código de seguridad, haciendo clic en Enviar un nuevo código . (892 words) - [CTV Supply Partner FAQ- Working with Criteo | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/ctv-supply-partner-faq-working-with-criteo-fycbnf1zgb/steps/5093308/index.html): Who this is for CTV supply partners (platforms, OEMs, apps, aggregators) working with Criteo. Commercial, product, and operations teams who need a practical view of how Criteo buys CTV on your inventory. What is Criteo’s CTV supply approach?  Audience-first, supply-aware, at scale: We start from the audience and campaign brief, then map those needs onto our scaled CTV footprint, building packages across direct apps, OEMs, and SSP routes, so your inventory is sold as the solution, not just a list of apps.  For buyers this means the ability to access the right audience for your campaign goals across CTV as a channel at scale. Premium, brand-safe, efficiently priced partners: We prioritize premium CTV apps, OEMs, and broadcasters via direct integrations plus selected SSP routes, all meeting strict quality and brand-safety standards, and packaged at efficient, competitive CPMs that buyers can confidently put in front of their top clients. Buyer-friendly packaging: We bundle inventory into clear, TV-like packages (e.g., tentpole/seasonal programming, teen-skewed entertainment, sports, news) that map directly to how agencies plan budgets and buy TV. Frictionless demand via Deal IDs: Those packages are delivered as curated Deal IDs into the buyer’s DSP of choice, so traders can run top- and mid-funnel CTV with familiar workflows and TV-level measurement, routing incremental, renew-able budget onto your supply. What this FAQ covers Commerce audiences & signals: what data powers targeting and measurement on your CTV supply. CTV supply & quality: what “premium CTV” means for Commerce Grid, the CTV Supply offers  we bring to market (e.g., direct vs indirect partners), and how your inventory is packaged into deals. Audience planning & forecasting: how we size and scope deals before launch. Agency workflow & activation: how Deal IDs flow from Criteo to agencies’ DSPs. Campaign setup & targeting: formats, supply levers, safety, and frequency. Measurement & attribution: how performance is measured. Operations & roadmap:  integration requirements and how we scale together.  (323 words) - [Página de inicio de Commerce Growth | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/pagina-de-inicio-de-commerce-growth-mpzaeelisp/steps/1594849/index.html): En la página de inicio, puedes ver las notificaciones y un resumen del rendimiento de tus campañas y conjuntos de anuncios, así como acceder fácilmente a las secciones «Campañas» y «Analytics».   Puedes acceder a la página de inicio al iniciar sesión en Commerce Growth o a través de la barra de navegación. La página de inicio está disponible en dos versiones: Vista de una cuenta que ofrece información detallada a nivel de anuncianteVista de varias cuentas que ofrece información consolidada sobre todos los anunciantes para usuarios con una amplia cartera (97 words) - [¡Bienvenido a Commerce Growth! | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/bienvenido-a-commerce-growth-gl409cun60/steps/1741752/index.html): Commerce Growth es la plataforma de crecimiento de alto rendimiento en la que confían más de 22.000 anunciantes para alcanzar sus objetivos de captación y fidelización de clientes en el internet abierto. Empezar a trabajar con Commerce Growth es fácil. Una vez que pones en marcha tu campaña, la IA (Inteligencia Artificial) nos ayuda a tomar decisiones en tu nombre, optimizando automáticamente los resultados para obtener el mejor rendimiento, incluidas las pujas, el presupuesto y la creatividad para llegar a la audiencia oportuna.  Dejarás de preocuparte por si estás perdiendo oportunidades para llegar a tus mejores clientes. Gracias a Commerce Growth, estarás presente cuando tus clientes actuales y tus próximos mejores clientes estén listos para comprar. (133 words) - [Cómo elegir el objetivo publicitario adecuado | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/como-elegir-el-objetivo-publicitario-adecuado-0qhanetqmk/steps/775647/index.html): Este artículo te ayudará a elegir el objetivo publicitario adecuado para una campaña de Criteo recién lanzada con el fin de cumplir tu Objetivo de Adquisición y Retención de Clientes.La configuración de Objetivos hace que el seguimiento y la elaboración de informes sobre el rendimiento de tu campaña sean más precisos, mientras que los Objetivos nos ayudan a recomendarte funciones y ajustes para que tengas éxito.¿Cómo elegir el objetivo de la campaña?Determine el perfil de su cliente objetivo y selecciona entre Captación y Retención para encontrar a su próximo mejor comprador o para convertir a su audiencia en fieles clientes.  Digamos que quieres:Atrae a nuevos clientes a tu empresa, incluidos nuevos visitantes o usuarios que aún no hayan realizado ninguna compra. Crea una Campaña de captación para atraer a nuevos usuarios y/o visitantes existentes que aún no hayan realizado ninguna compra. Para maximizar la escala y el rendimiento, recomendamos utilizar audiencias más amplias, como audiencias de Prospección o Audiencia de segmentación amplia. Sin embargo, si tiene en mente una audiencia objetivo específica, puede utilizar cualquiera de las audiencias personalizables potenciadas por Criteo.Conserve a sus clientes actuales y aumente su Lifetime Value. Para este caso de uso, necesita crear una campaña de retención para interactuar con sus clientes basándose en su frecuencia o recurrencia de compra, así como en su proceso de compra en el sitio web. Recomendamos utilizar el Retargeting para un enfoque más escalable y automatizado, o Audiencias de eventos o Listas de contactos (de datos CRM o CDP) para volver a atraer a un segmento a medida más específico. Nuestro consejo: utiliza campañas tanto de captación como de retención para lograr el mayor engagement a lo largo de todo el proceso de compra del usuario. Las campañas de captación nutrirán constantemente a la audiencia de tu sitio web con nuevos clientes potenciales; mientras que las campañas de retención te ayudarán a fidelizarlos.Al seleccionar la audiencia objetivo, asegúrate de que se ajusta a los objetivos de su campaña utilizando parámetros como la inclusión o exclusión de compradores (por ejemplo, si está intentando atraer a nuevos clientes y su definición de nuevo cliente es alguien que nunca ha realizado una compra, cuando utilice una audiencia personalizable, asegúrate de excluir a los compradores; para obtener más información sobre este enfoque, consulte la sección "Gestionar visitantes" aquí) Más información sobre buenas prácticas en materia de audiencias para Captación y Retención aquí. (360 words) - [Marketing Full-Funnel y proceso de compra del cliente | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/marketing-full-funnel-y-proceso-de-compra-del-cliente-7agf7jzmez/steps/775745/index.html): Cuando los profesionales del marketing realizan campañas publicitarias, el objetivo es el volumen y conseguir el mayor número posible de ventas. Sin embargo, el proceso de compra de cada cliente es diferente, y su experiencia publicitaria también debería serlo. Tus clientes descubren, comparan y compran productos a través de canales y dispositivos, lo que significa que necesitas saber lo que los clientes quieren comprar y dónde y cuándo están listos para hacerlo. Si activas una campaña publicitaria full-funnel, puedes mostrar anuncios relevantes para cada punto de contacto del proceso de compra del cliente. El proceso de compra del comprador se compone de tres etapas: Awareness, Consideración y Conversión. A continuación te mostramos cómo tus campañas de Criteo obtienen resultados en cada etapa.Awareness o Descubrimiento: Hazte ver. Haz que tu marca sea más visible.Con 1.900 millones de compradores activos mensuales que pasan por la red de Criteo, creamos perfiles del comprador ideal para tu negocio. El 1 % de las mejores coincidencias (usuarios totalmente nuevos) reciben anuncios de display para dar a conocer más tu marca y dirigir tráfico a tu sitio web. Nuestro acceso directo a más de 3.500 publishers premium significa que los anuncios de Criteo aparecen antes que otros en los principales sitios web de publishers y medios.  Consideración: Consigue atraer tráfico. Atrae clientes potenciales de alto valor a tu sitio web y a tu app.El Criteo AI Engine analiza datos de más de 1.000 millones de transacciones al mes. Mostramos anuncios a clientes potenciales de alto valor basándonos en la navegación y el comportamiento de compra. Las recomendaciones inteligentes de productos hacen que tus anuncios muestren automáticamente los productos con más probabilidades de generar visitas y lograr engagement. La segmentación flexible te permite crear audiencias a partir del conjunto de datos comerciales de Criteo o de tus listas de clientes potenciales y clientes.  Conversión: Consigue ventas. Anima a los interesados a comprar.Con más de 1.500 millones de ID cross-device que coinciden con más de 120 señales de intención de compra en más de 35.000 eventos de compra diarios, mostramos anuncios hiperrelevantes con la mayor probabilidad de conversión. Los anuncios de retargeting de Criteo multiplican por 13 el retorno de la inversión publicitaria, ya que muestran ofertas y promociones especiales allí donde van los compradores. Los anuncios dinámicos también pueden lograr que los usuarios de apps vuelvan. Criteo puede cerrar el círculo entre tu tienda física y tu sitio web mostrando anuncios a tus clientes offline basados en su comportamiento de compra offline. (424 words) - [September 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/september-2025-sy1r7sbcis/steps/4679969/index.html): Read on for more information about feature updates and releases. (26 words) - [Comprender los datos propios | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/comprender-los-datos-propios-k2tunqdhkv/steps/3126847/index.html): Los datos propios describen la huella de tus clientes. Es la información que los clientes han aceptado proporcionar, como una dirección de email o un número de teléfono que tu empresa recopila directamente mientras las personas interactúan con tus productos y servicios. Eres el propietario de estos datos, que pueden recopilarse online y offline. Los datos propios pueden:Ayudarte a construir una base sólida para las relaciones con los clientes a lo largo de su proceso de compra.Revelar tendencias en torno a la adecuación del producto-mercado y te ayudará a comprender mejor tu marca.Mejora la experiencia de tus clientes con anuncios relevantes, mensajes personalizados y creatividades.Te ayudamos a segmentar y captar clientes en función de resultados reales. (808 words) - [August 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/august-2025-hqkzyktdab/steps/4589995/index.html): Read on for more information about feature updates and releases. (32 words) - [November 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/november-2025-m2dkmtmfiz/steps/4837747/index.html): Read on for more information about feature updates and releases. (26 words) - [October 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/october-2025-4tnvbort0m/steps/4815041/index.html): Read on for more information about feature updates and releases. (28 words) - [Preguntas frecuentes sobre las campañas GO | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/preguntas-frecuentes-sobre-las-campanas-go-gsuzv4edus/steps/4710071/index.html): ¿Necesito activar Meta para lanzar campañas GO ?La activación de Meta no es necesaria para ejecutar una campaña GO, pero se recomienda para garantizar un rendimiento y un alcance óptimos.  ¿Qué son los cupones? ¿Puedo añadir cupones a las campañas GO?Los cupones son activos de imagen estáticos que pueden incorporarse a tus banners publicitarios para promocionar ventas temporales onsite u ofertas especiales. Funcionan como una capa visual adicional superpuesta a los banners dentro del inventario de display, diseñados estratégicamente para captar la atención de los usuarios finales y destacar las promociones por tiempo limitado. Sí, los cupones pueden incluirse en las campañas GO igual que en una campaña estándar. Esto te permite realizar ofertas promocionales directamente en el entorno GO. ¿Cuántos anuncios puedo activar en una campaña GO?En GO, estás limitado a un anuncio por tipo de inventario. Esto significa que, para cada campaña, sólo puedes publicar un anuncio de display (Dynamic, Showcase o Adaptive) y un anuncio Native y de Redes sociales. ¿Qué formatos de anuncios de display puedo activar en GO?Si tienes un catálogo de productos, puedes ejecutar anuncios dinámicos para tus campañas de Maximizar las conversiones y Captar a nuevos clientes. Para tus campañas de Atraer más tráfico web, te recomendamos los anuncios Showcase. En caso de que no dispongas de un catálogo de productos, puedes realizar tus campañas GO con anuncios Adaptive.¿Puedo incluir un conjunto de productos en una campaña GONo, las campañas no admiten conjuntos de productos.  Un conjunto de productos te permite elegir manualmente qué productos mostrar en tus anuncios. Un <0>conjunto de productos te permite elegir manualmente qué productos mostrar en tus anuncios.  Por este motivo, los conjuntos de productos no se incluyen en GO para mantener todo totalmente automatizado y optimizado. ¿Puedo programar presupuestos para las campañas GO?Sí, puede programarlos para tus presupuestos diarios.¿Qué ocurre cuando se lanza una campaña a mediados de mes? Cuando inicies una campaña a mediados de mes, volveremos a calcular tu gasto medio diario y lo mostraremos debajo del cuadro de entrada. Durante el resto del mes, ajustaremos el gasto a su límite mensual. A partir de ese momento, el presupuesto diario definido se aplicará con normalidad. Si ajusta su límite mensual para gastar un valor inferior para tener en cuenta un mes parcial de tiempo de ejecución de la campaña, asegúrese de ajustar su presupuesto al valor deseado el mes siguiente.¿Puedo aplicar un filtro de geolocalización a mis campañas GO?No, por el momento no es posible añadir un filtro de geolocalización personalizado a las campañas GO.Ten en cuenta que las campañas Atraer nuevo tráfico, Captar nuevos clientes y Maximizar conversiones se dirigen automáticamente a usuarios del mismo país que tu sitio web.Por el contrario, las campañas de Retargeting pueden llegar a usuarios que hayan visitado previamente tu sitio web, siempre que sean considerados compradores potenciales.¿Se puede activar la optimización GA para campañas GO? Dado que GO se basa en su propia lógica de optimización integrada, la activación de la optimización de Google Analytics (GA)no es compatible con este tipo de campaña. Si necesitas un mayor control sobre los ajustes de optimización, una campaña personalizada podría ser una mejor opción. ¿Son compatibles las campañas GO con todos los optimizadores (BO, AO, Max CPC)?Las campañas GO sólo admiten optimizadores estándar, incluidos BO (Optimizador de presupuesto) y AO (Optimizador avanzado). Por razones de cumplimiento, necesito mostrar varios precios en mis anuncios. ¿Cómo puedo hacerlo con GO?Los anuncios GO facilitan el cumplimiento de la normativa local; por ejemplo, puede que tenga que ofrecer el precio más bajo de los últimos 30 días. Puedes elegir mostrar dos precios en tus banners:Precio de venta: El precio que pagarán los clientes durante la promoción (campo Precio en su catálogo).Precio de referencia: El precio más bajo de los últimos 30 días (campo Precio de venta al público de su catálogo).Para asegurarte de que todo está correcto y actualizado:Rellena el campo Precio con el precio promocional.Rellene el campo Precio de venta al público con el precio más bajo al que se ha vendido el producto en los últimos 30 días.Mantener estos campos precisos garantizará que sus anuncios muestren siempre la información correcta. (704 words) - [July 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/july-2025-zsnhah7umj/steps/4533800/index.html): Read on for more information about feature updates and releases. (19 words) - [February 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/february-2025-lwcg9mmkzk/steps/4107921/index.html): Read on for more information about feature updates and releases. (19 words) - [Buenas prácticas para crear campañas GO | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/buenas-practicas-para-crear-campanas-go-il7svnmmx5/steps/4805032/index.html): ¡Lanza campañas GO a principios de mes Se recomienda lanzar las campañas GO a principios de mes, ya que así se garantiza una optimización completa y continua del presupuesto mensual. Las campañas gastarán todo el límite mensual, tanto si se lanzan a principios como a finales de mes. Durante el primer mes, tu presupuesto medio diario se ajustará a tu límite mensual. Lanzar campañas a finales de mes puede requerir fijar un límite mensual más bajo para evitar gastar más de lo previsto. También puede ser necesario empezar con un presupuesto más bajo y ajustarlo al alza a principios del mes siguiente. (663 words) - [April 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/april-2025-mncph45hzt/steps/4234753/index.html): Read on for more information about feature updates and releases. (35 words) - [January 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/january-2025-wv3v32epck/steps/4078790/index.html): Read on for more information about feature updates and releases. (40 words) - [March 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/march-2025-jnjgp7dvnn/steps/4235095/index.html): Read on for more information about feature updates and releases. (21 words) - [June 2025 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/june-2025-e3awbs5dgx/steps/4411660/index.html): Read on for more information about feature updates and releases. (20 words) - [Preguntas frecuentes | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/preguntas-frecuentes-qdwdlz6fcf/steps/2015921/index.html): P: ¿Cómo puedo adquirir nuevos usuarios para mi sitio web? R: Le recomendamos que cree campañas de adquisición. Si ya está ejecutando una campaña de adquisición con Criteo, una buena idea es diversificar su audiencia. Nuestros productos de adquisición le permiten llegar a nuevos clientes potenciales e invitarlos a visitar su sitio web. Obtenga más información sobre las audiencias . P: ¿Cómo mejorar el rendimiento de mi campaña? Asegúrese de que los límites de gasto de su campaña sean 1,5 veces más altos que los presupuestos de su conjunto de anuncios. Los límites de campaña y los presupuestos de AdSet se pueden establecer en marcos de tiempo diarios, mensuales o personalizados. El límite de gasto se establece a nivel de campaña y es un límite diario fijo. Una vez que alcancemos este límite, la campaña se detendrá. El presupuesto diario se establece en el nivel del conjunto de anuncios y es una cantidad flexible por día. Tenga en cuenta que si varios AdSets están relacionados con una campaña, el límite gastado será el recuento de todos estos. Recomendamos establecer su límite de gasto en 1,5 veces su presupuesto total de Adset. De esta forma, el gasto de la campaña es flexible y su campaña puede gastar más cuando la tasa de conversión es mejor. Para una campaña corta (menos de una semana) con Budget Optimizer Recuerda, ¡la paciencia es la clave!  Después de lanzar su campaña, pueden pasar hasta tres días para comenzar a entregar impresiones con el optimizador de presupuesto. Recomendamos usar el CPC manual si planea lanzar una campaña corta que debe publicarse desde el primer día. P: ¿Por qué es importante verificar y ajustar regularmente mi controlador de campaña: CPC/COS/CPO/Budget? R: El mercado de la publicidad digital es un entorno dinámico. El comportamiento de los usuarios, así como la estrategia de sus competidores, cambian constantemente. El costo por clic es la cantidad de dinero gastado por un clic en un anuncio. CPC es su oferta en la subasta digital. Para mantenerse competitivo, es crucial seguir las tendencias del mercado. Dependiendo de la estacionalidad, diferentes CPC pueden garantizar la oferta ganadora y una mayor tasa de ganancias (la cantidad de visualizaciones dividida por la cantidad total de oportunidades de visualización). Es importante aumentar su CPC durante los períodos de aumento de las compras en línea, para que su campaña siga siendo competitiva. P: ¿Cómo cambio mi CPC u oferta? R: Puede cambiar su oferta directamente en Commerce Growth, o puede recibir una sugerencia de cambio de oferta de su estratega de cuenta o nuestro equipo de soporte por correo electrónico. Para aceptarlo, debe aprobar la oferta en el panel de notificaciones de Commerce Growth o siguiendo las instrucciones en el correo electrónico que se le envió. (403 words) - [CTV Agency FAQ- Activating Criteo Commerce Audiences via Your DSP | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/ctv-agency-faq-activating-criteo-commerce-audiences-via-your-dsp-s2s45qkcvc/steps/5093793/index.html): This FAQ is designed for agency teams using Criteo Commerce Audiences on CTV through their DSP of choice (e.g., DV360, The Trade Desk). It focuses on curated Deal IDs, how to traffic them, and how to get the best performance from CTV deals powered by Criteo.   (47 words) - [December 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/december-2024-vojmmacdym/steps/4003832/index.html): Read on for more information about feature updates and releases. (31 words) - [November 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/november-2024-paakps2n1d/steps/3958197/index.html): Read on for more information about feature updates and releases. (22 words) - [August 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/august-2024-rtbzzy1uga/steps/3713805/index.html): Read on for more information about feature updates and releases. (43 words) - [October 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/october-2024-vnrxjwwoh9/steps/3828270/index.html): Read on for more information about feature updates and releases. (28 words) - [June 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/june-2024-iykkck29xq/steps/3677112/index.html): Read on for more information about feature updates and releases. (38 words) - [September 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/september-2024-nlu49ofamd/steps/3756055/index.html): Read on for more information about feature updates and releases. (32 words) - [July 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/july-2024-9qtpy3c6bo/steps/3677123/index.html): Read on for more information about feature updates and releases. (31 words) - [May 2024 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/may-2024-q4ekih8aqn/steps/3677094/index.html): Read on for more information about feature updates and releases. (19 words) - [Prebid.js​ | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/prebid-js-365587/index.html): Prebid Client Side (Prebid.js​) - Legacy, Prebid Client Side (Prebid.js​) - Google Ad Manager, Prebid Client Side (Prebid.js​) - Video, Prebid Client Side (Prebid.js​) - Native, Prebid Client Side (Prebid.js) (50 words) - [Lanza tu campaña GO | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/lanza-tu-campana-go-ldoye4bc9a/steps/4804945/index.html): ¿Dónde encontrarlas?Cuando ya te hayas registrado y, en la plataforma Commerce Growth: 1. En la barra de navegación de la izquierda, vete a la sección Campañas.2. Haz clic en el botón Crear campaña. Tendrás la opción de crear una campaña GO o una campaña personalizada. Haz clic en campaña GO para entrar en el flujo de creación. Ajustes y opciones clave: Cuando inicias el proceso de creación de campañas GO , observarás que sólo tienes que seguir tres pasos para lanzar su campaña:Establece tu objetivo y presupuestoDiseña tu anuncioRevisar e iniciarPuedes elegir entre 3 objetivos preestablecidos según tus necesidades:  1. Atraer nuevo tráfico Estas campañas han sido diseñadas para llegar a nuevos usuarios que tienen muchas probabilidades de sentirse atraídos por tu oferta. La IA de Criteo se dirige a usuarios del mismo país que tu sitio web identificando a las personas que se comportan de forma similar a tus visitantes actuales. Al mostrarles anuncios atractivos, la campaña ayuda a atraer a los clientes potenciales que tienen más probabilidades de visitar tu sitio web y consultar tu oferta.2. Capte nuevos clientesEstas campañas están diseñadas para dirigirse a usuarios de alta intención que aún no han realizado una compra en tu sitio web. Basándose en los datos de Criteo OneTag, se dirigen a clientes potenciales del mismo país que tu sitio web que tienen más probabilidades de generar conversión. Impulsar esa primera compra es un paso clave para fidelizarlos a tu marca y fomentar las ventas recurrentes.3. Maximizar conversionesEstas campañas han sido diseñadas para potenciar la conversión entre los visitantes existentes del sitio web y de los antiguos clientes. Pueden llegar a usuarios que hayan visitado el sitio web, dentro del mismo país que tu sitio web, siempre que se consideren compradores potenciales. Al volver a captar su atención con anuncios relevantes, estas campañas ayudan a mantener tu marca en el top of mind, impulsando la fidelidad, el descubrimiento de productos y el valor del cliente a largo plazo. (333 words) - [Presentación de las campañas GO | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/presentacion-de-las-campanas-go-izkof9z42y/steps/4804977/index.html): Las campañas GO con IA te permiten poner en marcha campañas multicanal de manera eficaz a través del internet abierto y las plataformas de redes sociales utilizando formatos de display y de vídeo. Gracias a la IA de Criteo, este flujo optimizado de creación de campañas analiza automáticamente tus datos, configura los ajustes óptimos para tus objetivos de marketing y te ayuda a configurar y gestionar fácilmente las campañas, todo ello mientras ahorras tiempo y maximizas el rendimiento para lograr tus objetivos.¿Qué hace que las campañas GO sean tan potentes?La respuesta reside en tres capacidades que cambian las reglas del juego:Excelencia Full-funnel: ofrece resultados optimizados en todas las fases del proceso de compra, desde la captación de tráfico de alta calidad hasta la conversión de nuevos clientes y la maximización de los ingresos.Mejores resultados gracias a la IA: los algoritmos patentados ajustan automáticamente las pujas, la segmentación y los elementos de las creatividades en tiempo real para maximizar continuamente la eficacia de las campañas.Personalización dinámica: la selección inteligente de productos ajusta cada anuncio a la intención del usuario, lo que aumenta drásticamente el engagement y las tasas de conversión.Los beneficios de las campañas GO incluyen: Máximo rendimiento: ofrecen resultados excepcionales gracias a configuraciones optimizadas mediante IA y formatos de anuncios probados y adaptados para lograr tus objetivos de marketing.Configuración sin esfuerzo: lanza campañas de alto rendimiento en cuestión de minutos, no de horas: unos pocos clics y campaña lista para ser activada.Automatización inteligente: dedica menos tiempo a las optimizaciones manuales y más a hacer crecer tu negocio con nuestro presupuesto inteligente. Las campañas GO son ideales para: Empresas orientadas al crecimiento que buscan estrategias de marketing de alto rendimiento. Gestores de marketing que desean una optimización automatizada sin ajustes manuales de las pujas.Profesionales del marketing que quieren alcanzar sus objetivos de marketing en todo el embudo de forma rentable.Empresas que desean lograr sus objetivos a través de la captación de nuevo tráfico y la maximización de las ventas.¿Cuándo utilizarlas?  Las campañas GOson perfectas para ti si deseas mantener un crecimiento estable en un embudo de ventas de alto rendimiento de forma fácil y rápida. Ofrecen los mejores resultados como estrategias continuas para tres objetivos empresariales esenciales:Generación eficaz de nuevo tráfico en tu sitio webCaptación rentable de nuevos clientes.Maximización de las ventas entre clientes nuevos y actuales. (406 words) - [Acerca de Criteo Advisor | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/acerca-de-criteo-advisor-wubj441ub4/steps/4530900/index.html): Antes de empezar, ten en cuenta:Actualmente, Criteo Advisor sólo está disponible en el Reino Unido. Actualmente, Advisor sólo ofrece una recomendación, p. ej. la de activar la cuenta Meta, pero poco a poco iremos añadiendo más recomendaciones.Criteo Advisor es una herramienta Self-Service en Commerce Growth que ofrece recomendaciones personalizadas para mejorar el rendimiento y la configuración de tu campaña basándose en los detalles de tu cuenta y campaña.Nota: Criteo Advisor solo muestra consejos relevantes y procesables. Si una recomendación no se aplica a tu configuración o ya se ha tratado, no se mostrará. ¿Por qué utilizar Criteo Advisor?Criteo Advisor te ayuda a: Identificar las acciones clave para obtener los mejores resultados. Actuar en base a los insights estratégicos con el mínimo esfuerzo. Ahorrar tiempo reduciendo los análisis manuales. Mejorar continuamente tu configuración.  ¿Cuándo utilizar Criteo Advisor?Utiliza Criteo Advisor a lo largo de todo el proceso de gestión de tu campaña, especialmente al: Revisar la configuración técnica Para validar que todo está correctamente configurado desde el principio. Para asegurarte de que tu cuenta y tus campañas están correctamente configuradas.Para comprobar posibles problemas que puedan afectar a la entrega o al tracking. Garantizar la salud de las campañas Para que tus campañas funcionen a la perfección durante los periodos clave. Para recibir sugerencias que te ayuden a evitar caídas del rendimiento. Para mantenerte informado sobre las oportunidades pertinentes o las configuraciones que faltan. ¿Cómo acceder a Criteo Advisor? Puedes abrir Criteo Advisor desde cualquier página de Commerce Growth. Haz clic enAdvisoren la esquina superior derecha de la pantalla.   (204 words) - [Standalone / Passback | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/standalone-passback-365591/index.html): Standalone / Publisher tag, Standalone / Publisher tag w/ Dynamic Slot Configuration, Standalone / Publisher tag with Passback (25 words) - [Campaigns Endpoints - Criteo Docs](/content/developers/retail-media/docs/campaigns-endpoints/index.html): View and manage all your campaigns (1,782 words) - [Set Up Your Product Catalog | Ayuda de Criteo Commerce Growth](/content/help/kb/es/set-up-your-product-catalog-487622/index.html): Set Up Your Criteo OneTag, Acerca del catálogo de productos, Configura tu catálogo de productos (62 words) - [Facturación y pagos | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/facturacion-y-pagos-hh21hsjw2o/steps/4795918/index.html): Criteo utiliza diferentes métodos de facturación, lo que repercute en cuándo pagas y cómo pagas. Los métodos de facturación disponibles pueden variar en función del país en el que opere.Cuando prepares tus campañas de Criteo, elegirás un presupuesto para tus anuncios.Siempre tienes el control de lo que gastas y puedes modificar tu presupuesto en cualquier momento. Dependiendo del tipo de campaña, solo pagarás cuando alguien realice una acción específica con uno de tus anuncios. (107 words) - [Editar campañas GO | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/editar-campanas-go-bitpapph5f/steps/4805054/index.html): Sigue los pasos para realizar cambios en tu campaña GOEn la barra de navegación de la izquierda, vete a Campañas en la sección Gestionar y medir.Haz clic en los tres puntos situados junto a la campaña que deseas editar. Desde ahí, puedes ver el objetivo de la campaña y Editar campaña.Aquí puedes actualizar: Nombre de la campañaObjetivo de la campaña Programación y presupuesto Editar conjunto de anunciosNota: si vas a establecer un objetivo, Criteo utiliza por defecto una atribución de 30 días posterior al clic. Si prefieres una ventana de atribución diferente, empieza estableciendo un objetivo inicial, espera de 7 a 10 días y ajusta el valor objetivo para que coincida con tu ventana de atribución preferida. En general, la diferencia entre las ventanas de atribución debería mantenerse constante. Por ejemplo: si estableces un objetivo de COS del 20 % utilizando el modelo post-clic a 30 días, y después de 7 días se mantiene estable en el 30 % según tu atribución de clics a 7 días, puedes planificar establecer objetivos futuros en Commerce Growth en torno a un 10 % por debajo de tu KPI deseado para el modelo de atribución a 7 días.También puedes abrir el anuncio para realizar cambios en el diseño del anuncio haciendo clic en Editar creatividad. (92 words) - [Черная пятница 2018: как покупают россияне? | RU - Criteo.com](/content/ru/news/press-releases/2018/11/d1-87-d0-b5-d1-80-d0-bd-d0-b0-d1-8f-d0-bf-d1-8f-d1-82-d0-bd-d0-b8-d1-86-d0-b0-2018-d0-ba-d0-b0-d0-ba-d0-bf-d0-be-d0-ba-d1-83-d0-bf-d0-b0-d1-8e-d1-82-d1-80-d0-be-d1-81-d1-81-d0-b8-d1-8f-d0-bd.html): Москва, 26 ноября 2018 года – Компания Criteo S.A. (NASDAQ: CRTO), рекламная платформа, которая создает открытую экосистему для всех участников рынка e-commerce, проанализировала поведение российский покупателей в «Черную пятницу» 2018. Ниже представлены ключевые результаты: (262 words) - [Tu lista de comprobación del proceso de incorporación | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/tu-lista-de-comprobacion-del-proceso-de-incorporacion-zl9fhojnfm/steps/4806169/index.html): Crea tu cuenta introduciendo tu nombre, apellidos, dirección de email y contraseña. A continuación, haz clic en Crear y verificar cuenta. (30 words) - [Prepara tu campaña para el futuro sin cookies de terceros | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/prepara-tu-campana-para-el-futuro-sin-cookies-de-terceros-yexbml7br1/steps/3156438/index.html): Criteo cuenta con una estrategia multidimensional que optimiza la capacidad de segmentación en tiempo real en cada instancia de publicidad.Hacemos posible la segmentación, la medición, las recomendaciones de creatividades y productos, y mucho más, conectando la demanda con la oferta a través de identificadores de origen preparados para el futuro.Usamos datos propios cuando están disponibles para usuarios autenticados en Chrome,, así como en otros navegadores y entornos.Google Privacy Sandbox en Chrome nos permite llegar a usuarios no autenticados a nivel de usuario desde las API de Privacy Sandbox.También conectamos directamente a nuestros clientes con entornos cerrados altamente segmentables, como Retail Media Onsite y las redes sociales, directamente desde nuestras plataformas.Puedes obtener más información sobre nuestra estrategia de segmentación escuchando a nuestro Director de productos, Todd Parsons, durante su webinar grabado para socios aquí. (235 words) - [Optimice sus campañas | Ayuda de Criteo Commerce Growth](/content/help/kb/es/optimice-sus-campanas-296722/index.html): Estrategias de temporada alta, Logra más con tus campañas , Pruebas A/B de conjuntos de anuncios, Informe de Elevación de marca, Optimizar y solucionar problemas, Plataformas de medición mobile (45 words) - [カスタムレポートでのユーザー行動の内訳 | Criteo ヘルプ](/content/help/kb/guide/ja/fkju5ulldy/steps/2258276/index.html): カスタム レポートのユーザー行動の内訳を使用して、キャンペーンや広告セットに関する新しい分析情報にアクセスします。獲得と維持にわたるコマース マーケティング活動がどのように訪問者と購入者を促進するかを学びましょう。 ユーザー行動の内訳には、次の 2 つの方法でアクセスできます。 オプション 1 : 左側のナビゲーション バーから、[分析] > [レポート ライブラリ] を開きます。事前にパッケージ化されたテンプレート「ユーザーの動作」を選択します。 (64 words) - [Configuración de la cuenta | Ayuda de Criteo Commerce Growth](/content/help/kb/es/configuracion-de-la-cuenta-105024/index.html): Configuración de la contraseña, Gestión de las funciones de usuario, Registros de actividad, Acerca de las cuentas, Conexiones, Configuración personal (22 words) - [Facturación y pago | Ayuda de Criteo Commerce Growth](/content/help/kb/es/facturacion-y-pago-105041/index.html): Facturación y pagos, FAQ - ¿Cómo relanzar campañas en pausa?, Preguntas frecuentes sobre Facturación y pagos, FAQ - Costes de explotación reglamentarios dirigidos a Francia, España e Italia (34 words) - [Espacio de trabajo de la agencia | Ayuda de Criteo Commerce Growth](/content/help/kb/es/espacio-de-trabajo-de-la-agencia-218930/index.html): Acceder a la cuenta de tu agencia, Gestión de las cuentas de los anunciantes, Gestión de las cuentas de usuario de una agencia, Usuarios y permisos de una agencia (67 words) - [Seguridad de la marca | Ayuda de Criteo Commerce Growth](/content/help/kb/es/seguridad-de-la-marca-119224/index.html): Segmentación que garantiza la seguridad para las marcas (41 words) - [Enfoque de campaña | Ayuda de Criteo Commerce Growth](/content/help/kb/es/enfoque-de-campana-296713/index.html): Campañas , Administración del gasto , Audiencias , Creatividades (11 words) - [Onsite Sponsored Products Line Items - Criteo Docs](/content/developers/retail-media/docs/onsite-sponsored-products-line-items/index.html) (1,723 words) - [Exploración | Ayuda de Criteo Commerce Growth](/content/help/kb/es/exploracion-105047/index.html): Informe - Rendimiento de audiencias, Panel del Explorador de audiencias, Panel de control de ubicaciones, Tablero de productos principales, Informe de embudo completo, Acerca del tráfico no válido, Informe de atribución a terceros (40 words) - [GDPR, CCPA y leyes de privacidad | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/gdpr-ccpa-y-leyes-de-privacidad-66nw19obbs/steps/775741/index.html): Como empresa global con sede en Europa, Criteo tiene una base sólida para tratar con las mejores prácticas, estándares y regulaciones de la industria. Creemos que la coherencia y la certeza en torno a la privacidad y la protección de datos es beneficiosa para las empresas y sus consumidores. Es por eso que Criteo se compromete a cumplir con las leyes y regulaciones aplicables en todos los países en los que operamos, incluido el Reglamento General de Protección de Datos (GDPR) que armoniza las diferentes leyes de privacidad de datos en los estados miembros de la Unión Europea y cualquier futura iniciativa legislativa y regulatoria en torno a protección de datos y privacidad, como la Ley de Privacidad del Consumidor de California (CCPA) o la Ley General de Protección de Datos de Brasil (LGPD). Criteo está apoyando a nuestros clientes y socios editores a lo largo de su viaje de cumplimiento al compartir pautas y mejores prácticas sobre cómo cumplir con sus propias obligaciones legales. Puede encontrar nuestras pautas aquí . (179 words) - [Page not found | BR - Criteo.com](/content/br/blog/retargeting-101-seu-guia-para-o-marketing-no-e-commerce.html) (624 words) - [Marco de Transparencia y Consentimiento | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/marco-de-transparencia-y-consentimiento-bbflejr6xz/steps/1842462/index.html): El Marco de Transparencia y Consentimiento (TCF) es una iniciativa de autorregulación desarrollada por IAB Europe en colaboración con organizaciones y profesionales de las industrias editorial y de publicidad digital. Fue creado para ayudar a todos los participantes que muestran y administran publicidad digital a cumplir con el RGPD y la Directiva de privacidad electrónica cuando procesan datos personales y/o acceden y/o almacenan información en el dispositivo de un usuario. Al aplicar este marco, los sitios web pueden informar a sus usuarios sobre qué datos se recopilan y cómo los proveedores van a utilizar estos datos para más de una docena de fines de procesamiento comercial granular. Para cada uno de estos elementos, los usuarios pueden dar o negar su consentimiento, y luego sus elecciones se pueden compartir con otros jugadores en el ecosistema.  Como anunciante, tiene dos opciones para asegurarse de que Criteo pueda respetar sus elecciones de usuario: Puede usar una plataforma de gestión de consentimiento (CMP) que cumpla con TCF para ayudarlo a cumplir con GDPR y la Directiva de privacidad electrónica. Cuando se establece en el modo TCF, sus sitios web nos brindan automáticamente las opciones de sus usuarios, que serán aplicadas por Criteo, porque OneTag es compatible con el TCF de IAB. Puede controlar manualmente sus opciones de usuario y luego activar OneTag de Criteo solo cuando el usuario haya dado su consentimiento para trabajar con Criteo. Para obtener más información sobre cómo aprovechar la compatibilidad de Criteo OneTag con el TCF de IAB, diríjase a la Introducción a Criteo OneTag . (264 words) - [コンバージョン・イベント・レポート | Criteo ヘルプ](/content/help/kb/guide/ja/gu0ul606gz/steps/5039957/index.html): コンバージョン・イベント・レポートは、ユーザーが広告を見たり、クリックしたりした後に、サイトやアプリでどのような操作を行ったかを測定する上で役立ちます。クリック数やインプレッション数に加え、検索、カートへの追加、登録、購入などの特定のアクションもレポートに含むことができます。 利用可能な指標 コンバージョン・イベント・レポートで使用できる指標は以下のとおりです。[Event name] – 完了した[Event name]コンバージョン・イベントの数イベントあたりのコスト [Event name]– コスト ÷ 完了した[Event name]コンバージョン・イベントの数コンバージョン率（CVR）[Event name] - 発生したクリック数に対する完了した[Event name]コンバージョン・イベントの割合  コンバージョン・イベント・レポートにアクセスする方法 コンバージョン・イベントの指標を表示するには：左側のナビゲーションパネルで［アナリティクス］>［レポートライブラリ］の順に選択します。右上隅の［+ カスタムレポートを作成］をクリックします。［レポートを作成する］の下の［テーブル］セクションで、右側の鉛筆アイコンをクリックします。必要なコンバージョン・イベントの指標を選択し、［適用］をクリックしてレポートを取得します。  利用可能なアトリビューション期間  アトリビューション期間は、広告とのインタラクション後、コンバージョン・イベントがその広告に起因するものとしてカウントされる期間を定義します。 サポートされている期間は以下のとおりです。ビュースルークリックのアトリビューション：1日、7日、30日 ビュースルーのアトリビューション：1日、7日、14日、30日 両方：7日間のビュースルークリック + 1日のビュースルーおよび30日間のビュースルークリック + 1日のビュースルー 注：コンバージョン・イベントでは、ラストクリックおよびクライアント・アトリビューションはサポートされていません。 (59 words) - [Balances Endpoints - Criteo Docs](/content/developers/retail-media/docs/balances-endpoints/index.html): View and manage all available balances across campaigns (1,060 words) - [Overview - Criteo Docs](/content/developers/retail-media/docs/demand-side-analytics-overview/index.html) (350 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/page/6/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (520 words) - [通用数据保护条例、加州消费者隐私法案以及隐私法 | Commerce Growth Help Center](/content/help/kb/guide/zh/66nw19obbs/steps/775741/index.html): Criteo是一家总部位于欧洲的全球性公司，在践行行业最佳实践、标准和法规方面有着夯实的基础。我们相信，保护隐私和数据的一致性和确定性对企业和消费者来说是双赢举措。 正因如此，Criteo致力于遵守我们开展业务的所有国家的相应法律和法规，包括统一欧盟成员国不同数据隐私法的《通用数据保护条例》（GDPR）以及任何未来围绕数据保护和隐私的监管措施和立法举措，如《加州消费者隐私法案》（CCPA）或《巴西通用数据保护法》（LGPD）。 Criteo正在通过分享有关如何履行其自身法律义务的指南和最佳实践，为我们的客户和发行商合作伙伴满足合规性要求提供支持。相关指南请参见。 (6 words) - [Metrics and Dimensions (DSP) - Criteo Docs](/content/developers/retail-media/docs/metrics-and-dimensions/index.html) (3,661 words) - [Campaigns | Commerce Growth Help Center](/content/help/kb/en/campaigns-105032/index.html): App Retargeting, Introducing Campaigns, Bulk Upload, Social Ads, About GO campaigns, Overview of Conversion Events (20 words) - [最新动态 | Commerce Growth Help Center](/content/help/kb/zh/432083/index.html): 立即了解我们最新发布的功能与更新，尽享更出色的使用体验。 (16 words) - [November 2025 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/november-2025-ekuatpzwxh/steps/4835416/index.html): Read on for more information about feature updates and releases. (34 words) - [ru/wp-content/uploads/sites/10/2019/04/rbc_criteo-mention-pdf.html](/content/ru/wp-content/uploads/sites/10/2019/04/rbc_criteo-mention-pdf.html) (1,351 words) - [Retailer Search - Criteo Docs](/content/developers/retail-media/docs/retailer-search/index.html) (714 words) - [Criteo、Unified ID開発取り組みへの参加を発表 | JP - Criteo.com](/content/jp/news/press-releases/2020/11/criteo-e3-80-81unified-id-e9-96-8b-e7-99-ba-e5-8f-96-e3-82-8a-e7-b5-84-e3-81-bf-e3-81-b8-e3-81-ae-e5-8f-82-e5-8a-a0-e3-82-92-e7-99-ba-e8-a1-a8.html): 世界のマーケターへ信頼と効果の高い広告展開を提供するグローバルテクノロジーカンパニー、Criteo(クリテオ、 本社:フランス、日本代表取締役:グレース・フロム、以下 Criteo)は、Unified ID 2.0 の取り組みにおいて、 グローバルアドテクノロジー企業である、The Trade Desk と協働することを発表しました。Unified ID 2.0 の開 発において、Criteo はサインオンソリューションを提供し、透明性の高いポータルを共同開発します。この透明性の 高いポータルにより、消費者は今までにない新しい形式で広告体験を管理できるようになります。両社はパブリッシャ ーおよび業界パートナーと共にこのコンセプトを 11 月と 12 月に試験運用する予定となっており、Criteo は、The Trade Desk との連携によって、オープンなインターネット環境における今後の消費者の識別子とプライバシー管理 の向上をより一層後押ししていきます。 (61 words) - [Category Search - Criteo Docs](/content/developers/retail-media/docs/category-search/index.html) (499 words) - [Introduction to the Criteo OneTag | Commerce Growth Help Center](/content/help/kb/guide/en/introduction-to-the-criteo-onetag-8fjcdwcenw/steps/775595/index.html): Before getting started, please note:  OneTag implementation requires website management access (developer, agency partner, or technical team). You must be able to edit website code or access configuration tools like Google Tag Manager or e-commerce admin panels. Standard e-commerce platforms (e.g. Shopify, WooCommerce) offer simplified installation without coding requirements. Manual tag implementation requires basic HTML and JavaScript knowledge. Criteo OneTag is a single JavaScript snippet that enables Criteo to collect information about user activity on your website (such as product views, add-to-cart actions, and purchases).  It powers campaign optimization, product recommendations, audience building, and performance measurement.   Key features of Criteo OneTag include: Advanced: it triggers automatically visit event to get a stronger user journey. Lightweight: loads asynchronously to avoid slowing down your site. Flexible: supports advanced use cases like hashed email collection, cross-device tracking, and audience sharing.   Why use OneTag? OneTag is essential to activate most of Criteo’s solutions. Without it, Criteo cannot track user behavior and thus cannot: Deliver personalized ads Optimize bidding strategies Provide accurate reporting and measurement  Value it brings: Smarter targeting: enables real-time audience segmentation based on user behavior.Better performance: drives higher ROAS through dynamic creatives and product recommendations. Greater reach: supports alternative identifiers (like hashed emails) to improve reach on browsers with limited cookie support (e.g. Safari, Firefox).  How to access it?  From the left-hand menu of Commerce Growth, click on Assets > Events Tracking. You can choose how you want to add Criteo OneTag to your website: E-commerce platform Google Tag Manager Direct implementation   How does it work? Every time someone interacts with your site, OneTag captures that action and sends it to Criteo. This data helps Criteo understand each user's behavior in real time.   For example, if a user views a pair of shoes but doesn’t buy them, Criteo can remember that and later show them an ad with that same product — or similar ones — on other websites or apps. The more user actions OneTag sees, the more accurate and personalized your ads become. That means your campaigns can focus on the people most likely to click, buy, or return to your site. It also helps improve campaign performance over time, because Criteo’s system keeps learning from each visit. In short, OneTag helps you turn browsing behavior into smarter advertising — automatically and in real time.  (353 words) - [Исследование Criteo: в Европе 54 % мобильных продаж совершаются в приложениях | RU - Criteo.com](/content/ru/news/press-releases/2018/03/d0-b8-d1-81-d1-81-d0-bb-d0-b5-d0-b4-d0-be-d0-b2-d0-b0-d0-bd-d0-b8-d0-b5-criteo-d0-b2-d0-b5-d0-b2-d1-80-d0-be-d0-bf-d0-b5-54-d0-bc-d0-be-d0-b1-d0-b8-d0-bb-d1-8c-d0-bd-d1-8b-d1-85-d0-bf-d1-80.html): Доверие покупателей к сегменту мобайл растет: 20% всех продаж через ПК начинаются с клика на мобильном устройстве (601 words) - [Criteo、「Criteoリセラープログラム」におけるアッパーファネル向け機能拡張を発表 | JP - Criteo.com](/content/jp/news/press-releases/2022/11/criteo-e3-80-81-e3-80-8ccriteo-e3-83-aa-e3-82-bb-e3-83-a9-e3-83-bc-e3-83-97-e3-83-ad-e3-82-b0-e3-83-a9-e3-83-a0-e3-80-8d-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8b-e3-82-a2-e3-83-83-e3-83-91-e3-83-bc.html) (93 words) - [Metrics and Dimensions (SSP) - Criteo Docs](/content/developers/retail-media/docs/metrics-and-dimensions-ssp/index.html) (1,820 words) - [OAuth App - Authorization Code Setup - Criteo Docs](/content/developers/retail-media/docs/oauth-app-authorization-code/index.html): This guide provides step-by-step instructions on setting up an API application using the authorization code workflow (1,191 words) - [Criteo инвестирует 20 миллионов евро в создание лаборатории искусственного интеллекта в Париже | RU - Criteo.com](/content/ru/news/press-releases/2018/07/criteo-d0-b8-d0-bd-d0-b2-d0-b5-d1-81-d1-82-d0-b8-d1-80-d1-83-d0-b5-d1-82-20-d0-bc-d0-b8-d0-bb-d0-bb-d0-b8-d0-be-d0-bd-d0-be-d0-b2-d0-b5-d0-b2-d1-80-d0-be-d0-b2-d1-81-d0-be-d0-b7-d0-b4-d0-b0-2.html): Компания Criteo S.A. (NASDAQ: CRTO), рекламная платформа, которая создает открытую экосистему для всех участников рынка e-commerce, сегодня объявила о запуске лаборатории искусственного интеллекта – Criteo AI Lab. Новый центр передового опыта будет специализироваться на разработках, экспериментах и масштабном внедрении технологий машинного обучения. (415 words) - [Новое решение Criteo Direct Bidder помогает издателям увеличить выручку от продажи рекламы | RU - Criteo.com](/content/ru/news/press-releases/2018/05/d0-bd-d0-be-d0-b2-d0-be-d0-b5-d1-80-d0-b5-d1-88-d0-b5-d0-bd-d0-b8-d0-b5-criteo-direct-bidder-d0-bf-d0-be-d0-bc-d0-be-d0-b3-d0-b0-d0-b5-d1-82-d0-b8-d0-b7-d0-b4-d0-b0-d1-82-d0-b5-d0-bb-d1-8f-d0-bc-3.html): Лидер в области маркетинговых технологий начинает сорудничество с Prebid.org для расширения интеграции издателей. (666 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/page/7/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (681 words) - [Criteo、楽天「RMP - Display Ads」との広告配信における連携を発表 | JP - Criteo.com](/content/jp/news/press-releases/2023/01/criteo-rakuten-rmp-press-release/index.html) (107 words) - [Criteo OneTag | Commerce Growth Help Center](/content/help/kb/en/criteo-onetag-105036/index.html): Introduction to the Criteo OneTag, How do I know my score?, Validating Criteo OneTag for transactions, Criteo OneTag technical notes, Switching to the dynamic loader for Criteo OneTag, All Criteo OneTag events and parameters, Criteo OneTag advanced settings, Integrating Criteo through Shopify, Google Tag Manager Implementation (53 words) - [Продажи ритейлеров через мобильные приложения взлетают вверх | RU - Criteo.com](/content/ru/news/press-releases/2018/05/d0-bf-d1-80-d0-be-d0-b4-d0-b0-d0-b6-d0-b8-d1-80-d0-b8-d1-82-d0-b5-d0-b8-cc-86-d0-bb-d0-b5-d1-80-d0-be-d0-b2-d1-87-d0-b5-d1-80-d0-b5-d0-b7-d0-bc-d0-be-d0-b1-d0-b8-d0-bb-d1-8c-d0-bd-d1-8b-d0-b5.html): Новый отчет Criteo: мобильные устройства определяют образ мышления потребителей. (652 words) - [Criteo инвестирует 20 миллионов евро в создание лаборатории искусственного интеллекта в Париже | RU - Criteo.com](/content/ru/news/press-releases/2018/07/criteo-d0-b8-d0-bd-d0-b2-d0-b5-d1-81-d1-82-d0-b8-d1-80-d1-83-d0-b5-d1-82-20-d0-bc-d0-b8-d0-bb-d0-bb-d0-b8-d0-be-d0-bd-d0-be-d0-b2-d0-b5-d0-b2-d1-80-d0-be-d0-b2-d1-81-d0-be-d0-b7-d0-b4-d0-b0-d0-bd.html) (394 words) - [Criteo объявила о покупке Manage.com | RU - Criteo.com](/content/ru/news/press-releases/2018/11/criteo-d0-be-d0-b1-d1-8a-d1-8f-d0-b2-d0-b8-d0-bb-d0-b0-d0-be-d0-bf-d0-be-d0-ba-d1-83-d0-bf-d0-ba-d0-b5-manage-com.html) (235 words) - [About Ad Tracking | Commerce Growth Help Center](/content/help/kb/guide/en/about-ad-tracking-yxbunl0ddg/steps/775660/index.html): Ad tracking helps you understand the effectiveness of your Criteo ads in your third-party analytics solutions. It's a powerful tool that allows you to identify where your ad traffic comes from and which ads are helping to achieve your marketing goals. Through Criteo's ad tracking system, you can monitor user interactions with your retargeting and acquisition campaigns across the web. The tracking provides detailed insights into how users engage with your product ads, from initial click-through to final conversion on your website.  How does it work?  Criteo ad tracking helps you understand the effectiveness of your ads in third-party analytics solutions. You can leverage it to identify where your ad traffic comes from, which ads are helping achieve your marketing goals, and gather insights for campaign optimization.  You can configure your ad tracking in two different ways:  Ad Set Level Tracking (Recommended)  This allows you to track all ads attached to the ad set simultaneously, regardless of their types. This is the most common and recommended way to set up your tracking because: Simplified management: One tracking configuration applies to all ads within the ad set, reducing setup complexity. Consistency: Ensures uniform tracking across all ads in the campaign. Efficiency: Faster setup process when launching multiple ads simultaneously. Automatic coverage: New ads added to the ad set automatically inherit the tracking configuration.Note: An empty ad set level tracking could result in having no tracking for recently created ads if no tracking is defined for them. Ad Level Tracking (Override option with advanced settings)  This provides a dedicated tracking setup for each individual ad and allows you to override the ad set level tracking with particular tracking for specific ads. Choose this when: Granular control: You need different tracking parameters for specific high-performing or test ads. A/B testing: Running experiments that require unique tracking for different ad variations. Specialized campaigns: Certain ads have unique attribution requirements or feed into different analytics systems. Override scenarios: You want to track specific ads differently while maintaining general ad set tracking for others. Important:  Trackings cannot be combined - ad level tracking will always take preference over ad set level tracking. If both levels are configured, only the ad level tracking will be applied to that specific ad. Other ads in the set will continue using the ad set level tracking unless they have their own ad level configuration.   (332 words) - [About the Creative Library | Commerce Growth Help Center](/content/help/kb/guide/en/about-the-creative-library-owhat9tm3q/steps/775664/index.html): The creative library stores all the creatives used to build and manage ads delivered across a campaign, enabling creative collaboration during the development process.  The creative library functions as your centralized creative management system, providing a unified workspace where all advertising assets are organized, stored, and made accessible to your team. It serves as both a repository and a collaborative platform, streamlining the entire creative workflow from initial concept to final deployment. What is a creative? A creative is made of all the components your audience will see in an ad. It is a mix of design assets and settings meant to help you define what people will see when looking at your ad.  Creatives serve as the foundation of your advertising campaigns, acting as the visual and textual bridge between your brand and your target audience. They combine strategic messaging with compelling design to drive engagement and conversions across various advertising channels. Key features of Creative Library include:  Asset organization: It systematically categorizes and stores all your creative components, making it easy to locate and reuse assets across different campaigns and time periods. Campaign integration: Lets you easily connect creatives to your advertising campaigns. You can link ads to one or many ad sets while still having full control over how they are used. Inventory management: Define and manage different inventory types to ensure your creatives are optimized for the appropriate advertising channels and placements.  Collaboration hub: It helps team members share access to creative assets. This lets them work together, give feedback, and manage versions during the creative process. What can you do in the Creative Library? The Creative Library is your central workspace for managing all advertising assets efficiently and consistently across campaigns. It enables streamlined creative development, version control, and activation. Here's what you can do: Add a new creative: Create fresh advertising assets from scratch, incorporating all necessary design elements, text content, and technical specifications to meet your campaign objectives. Edit existing creatives: Modify and update current creative assets to reflect new messaging, seasonal changes, or performance optimizations without starting from scratch. Duplicate creatives: Efficiently replicate successful creatives as templates for new campaigns, saving time while maintaining proven design and messaging elements. Launch new ads: Deploy your finalized creatives directly into active advertising campaigns with streamlined activation processes. Troubleshoot image issues: Resolve technical problems with ad banners, including image display issues, formatting errors, and compatibility concerns across different platforms. Check creative design status: Monitor and review the current state of your creatives, including draft, active, pending approval, or archived status to track workflow progress and campaign readiness.Head to the Manage Creatives button to learn more about these controls.  How to access Creative Library?Using the left navigation bar, click Creative library under the Assets section in Commerce Growth.   (387 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/page/7/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (79 words) - [ru/wp-content/uploads/sites/10/2019/10/d0-9f-d1-80-d0-b5-d1-81-d1-81-d1-80-d0-b5-d0-bb-d0-b8-d0-b7_-d0-a0-d0-b5-d1-88-d0-b5-d0-bd-d0-b8-d1-8f-criteo-d0-b2-d0-9c-d0-b0-d0-b3-d0-b8-d1-87-d0-b5-d1-81-d0-ba-d0-be-d0-bc-d0-ba-d0-b2-d0-b0-d0-b4-d1-80-d0-b0-d0-bd-d1-82-d0-b5-gartner-2019-pdf.html](/content/ru/wp-content/uploads/sites/10/2019/10/d0-9f-d1-80-d0-b5-d1-81-d1-81-d1-80-d0-b5-d0-bb-d0-b8-d0-b7_-d0-a0-d0-b5-d1-88-d0-b5-d0-bd-d0-b8-d1-8f-criteo-d0-b2-d0-9c-d0-b0-d0-b3-d0-b8-d1-87-d0-b5-d1-81-d0-ba-d0-be-d0-bc-d0-ba-d0-b2-d0-b0-d0-b4-d1-80-d0-b0-d0-bd-d1-82-d0-b5-gartner-2019-pdf.html) (353 words) - [Исследование Criteo: мужчинам дарят косметику, а женщинам ― электронику | RU - Criteo.com](/content/ru/news/press-releases/2018/02/d0-b8-d1-81-d1-81-d0-bb-d0-b5-d0-b4-d0-be-d0-b2-d0-b0-d0-bd-d0-b8-d0-b5-criteo-d0-bc-d1-83-d0-b6-d1-87-d0-b8-d0-bd-d0-b0-d0-bc-d0-b4-d0-b0-d1-80-d1-8f-d1-82-d0-ba-d0-be-d1-81-d0-bc-d0-b5-d1-82-3.html): Компания проанализировала покупательское поведение жителей России в период гендерных праздников (327 words) - [jp/wp-content/uploads/sites/6/2022/04/pr-2022-apr-21-criteo_commercereport-pdf.html](/content/jp/wp-content/uploads/sites/6/2022/04/pr-2022-apr-21-criteo_commercereport-pdf.html) (74 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/page/6/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (71 words) - [Account Level Report - Criteo Docs](/content/developers/retail-media/docs/account-level-report/index.html) (1,050 words) - [/2026-01/retail-media/reports/campaigns - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareportscampaigns/index.html): Return an asynchronous Campaigns Report This endpoint is subject to specific rate limits. (435 words) - [How to set budgets? | Commerce Growth Help Center](/content/help/kb/guide/en/setting-budgets-lrunpf9kfw/steps/775820/index.html): You can set budgets at two levels, when creating a campaign or when creating an ad set. Here are a few examples of successful time-dependent settings. (40 words) - [Criteo、グリーンエネルギーを使用した新しいデータセンターを東京に開設 | JP - Criteo.com](/content/jp/news/press-releases/2021/06/criteo-e3-82-b0-e3-83-aa-e3-83-bc-e3-83-b3-e3-82-a8-e3-83-8d-e3-83-ab-e3-82-ae-e3-83-bc-e3-82-92-e4-bd-bf-e7-94-a8-e3-81-97-e3-81-9f-e6-96-b0-e3-81-97-e3-81-84-e3-83-87-e3-83-bc-e3-82-bf.html): 世界最先端のコマースメディアプラットフォームを提供するグローバルなテクノロジー企業であるCriteo(クリ テオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、新しいデータセンターを東京に 開設し、稼働を開始しました。日本では2011年および2012年に開設されたデータセンターに続く3か所目と なり、アジア太平洋地域で最大のデータセンターとなります。 (69 words) - [Consent URL Generation - Criteo Docs](/content/developers/criteo-apis/docs/consent-url-generation/index.html) (1,073 words) - [Set up your Product Catalog | Commerce Growth Help Center](/content/help/kb/guide/en/set-up-your-product-catalog-x21hrwcuty/steps/775589/index.html): The Product Catalog is a structured list of your products used to deliver accurate, Dynamic Ads.The Product Feed is one or more source files containing your product data, which form the Product Catalog once imported into Commerce Growth.In this section, you’ll learn how to:Prepare your Product Feed (supported formats and required content).Configure and reconfigure your feeds directly.Schedule daily imports to keep your catalog up to date.Monitor import activity and troubleshoot any issues. Tip: Already using a Google or Facebook product feed? You can reuse the same file to set up your product catalog, no extra formatting required. (110 words) - [Billing and payments | Commerce Growth Help Center](/content/help/kb/guide/en/intro-to-billing-and-payment-qhkxi1ztm3/steps/775584/index.html): Criteo uses different billing methods, which impact when you pay and how you pay. The billing methods available to you may vary based on the country you operate in.When you set up your Criteo campaigns, you’ll choose a budget for your ads.You’re always in control of how much you spend and can change your budget at any time. Depending on the type of campaign, you’ll only pay when someone takes a specific action with one of your ads. (104 words) - [Criteo、進化し続ける消費者のショッピング動向に関する調査レポート 「ショッパーストーリー2022」を発表 | JP - Criteo.com](/content/jp/news/press-releases/2022/03/criteo-e3-80-81-e9-80-b2-e5-8c-96-e3-81-97-e7-b6-9a-e3-81-91-e3-82-8b-e6-b6-88-e8-b2-bb-e8-80-85-e3-81-ae-e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0-e5-8b-95-e5-90-91-e3-81-ab-e9-96-a2.html) (38 words) - [Criteo、最高人事責任者にマニュエラ・モンタニャーナを任命 | JP - Criteo.com](/content/jp/news/press-releases/2021/09/criteo-e3-80-81-e6-9c-80-e9-ab-98-e4-ba-ba-e4-ba-8b-e8-b2-ac-e4-bb-bb-e8-80-85-e3-81-ab-e3-83-9e-e3-83-8b-e3-83-a5-e3-82-a8-e3-83-a9-e3-83-bb-e3-83-a2-e3-83-b3-e3-82-bf-e3-83-8b-e3-83-a3-e3-83-bc.html) (63 words) - [Version 2025.04 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202504-release-notes/index.html) (1,998 words) - [Criteo、アドテクのプラットフォームで市場をリードするIPONWEB社の　買収に向けた独占交渉に入ったことを発表 | JP - Criteo.com](/content/jp/news/press-releases/2021/12/criteo-enters-into-exclusive-negotiations-to-acquire-iponweb.html) (72 words) - [Metrics & Dimensions (Fill Rate Report) - Criteo Docs](/content/developers/retail-media/docs/metrics-dimensions-fill-rate-report/index.html) (658 words) - [Criteo、リブランディングによる 新しいブランドアイデンティティを発表 | JP - Criteo.com](/content/jp/news/press-releases/2021/06/criteo-e3-83-aa-e3-83-96-e3-83-a9-e3-83-b3-e3-83-87-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ab-e3-82-88-e3-82-8b-e6-96-b0-e3-81-97-e3-81-84-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-82-a2-e3-82-a4.html): Criteo S.A. は、リブランティングによってブランドアイデンティティを刷新したことを発表しました。変革を 遂げる新しい Criteo を象徴するロゴ、そしてタグライン「The Future is Wide Open」と共に、Criteo は新 たな章をスタートします。 (69 words) - [OAuth App - Client Credentials Setup - Criteo Docs](/content/developers/retail-media/docs/oauth-app-client-credentials/index.html): This guide provides step-by-step instructions on setting up an API application using the client credentials workflow (397 words) - [「Criteo リテールメディア」が、「au PAY マーケット」に国内初導入 | JP - Criteo.com](/content/jp/news/press-releases/2022/03/e3-80-8ccriteo-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-80-8d-e3-81-8c-e3-80-81-e3-80-8cau-pay-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-83-e3-83-88-e3-80-8d-e3-81-ab.html): コマースメディア・プラットフォームで世界をリードするグローバルなテクノロジー企業であるCriteo (クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、auコマース＆ライフ株式会社（以下 auCL）がKDDIと共同運営する総合ショッピングサイト「au PAY マーケット」に、日本で初めて「Criteoリテールメディア（小売業向け）」ソリューションが導入されたことを発表しました。これにより、au PAY マーケットのサイトの収益性の拡大に貢献するだけでなく、ファーストパーティ・データの活用によってau PAY マーケットのユーザーには、より興味関心の高い広告を通じた最適なオンラインショッピング体験を、au PAY マーケットに広告を出稿するブランド広告主にとっては、より購買意欲の高い消費者とのエンゲージメントの機会が拡大されます。 (55 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/add-to-basket/delete - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingadd-to-basketdelete.html): This endpoint removes one or more add to basket ids from targeting on the specified line item. The resulting state of the add to basket target is returned. (407 words) - [jp/wp-content/uploads/sites/6/2021/06/may_pr-2021-may-20-criteo_travel-data-pdf.html](/content/jp/wp-content/uploads/sites/6/2021/06/may_pr-2021-may-20-criteo_travel-data-pdf.html) (45 words) - [/2026-01/retail-media/reports/revenue - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareportsrevenue/index.html): Returns an asynchronous Revenue Report This endpoint is subject to specific rate limits. (355 words) - [Commerce Growth のホームページ | Criteo ヘルプ](/content/help/kb/guide/ja/commerce-growth-mpzaeelisp/steps/1594849/index.html): ホームページでは、キャンペーンとアナリティクスをスムーズに移動しながら、通知に加え、キャンペーンや広告セットのパフォーマンスの概要を簡単に確認できます。   ホームページへは、Commerce Growth にログインするか、ナビゲーションバー経由でアクセスできます。 ホームページには、以下の2つのビューがあります。 単一アカウントビュー：広告主レベルでのインサイトを提供複数アカウントビュー：ポートフォリオの規模が大きいユーザー向けに、複数の広告主に関する統合的なインサイトを提供 (10 words) - [/2026-01/retail-media/line-items/{line-item-id}/bid-multipliers - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-bid-multipliers-1/index.html): Updates the bid multipliers for a given line item (646 words) - [Version 2025.10 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202510-release-notes/index.html) (1,895 words) - [/2026-01/retail-media/line-items/{lineItemId}/line-item-budget-overrides - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-line-item-budget-overrides-1.html): Update line item budget overrides by given external line item id and new line item budget overrides settings. (400 words) - [/2026-01/retail-media/reports/line-items - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareportsline-items/index.html): Returns an asynchronous Line Items Report This endpoint is subject to specific rate limits. (443 words) - [Criteo、フルファネルマーケティングを強化する「Criteo動画広告」を提供開始 | JP - Criteo.com](/content/jp/news/press-releases/2022/05/criteo-e3-80-81-e3-83-95-e3-83-ab-e3-83-95-e3-82-a1-e3-83-8d-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-92-e5-bc-b7-e5-8c-96-e3-81-99-e3-82-8b.html): コマースメディア・プラットフォームで世界をリードするグローバルなテクノロジー企業であるCriteoは、オープンインターネット（オープンウェブ）上で、興味関心を持つ可能性の高いユーザーに動画広告を配信できる「Criteo ビデオ広告」の提供を日本で開始しました。 (35 words) - [/2026-01/retail-media/reports/unfilled-placements - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareportsunfilled-placements/index.html): Returns an asynchronous Unfilled Placements Report This endpoint is subject to specific rate limits. (399 words) - [Criteo、コロナ禍における旅行トレンドに関する調査レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2021/05/criteo-e3-80-81-e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8b-e6-97-85-e8-a1-8c-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-ab-e9-96-a2-e3-81-99-e3-82-8b-e8-aa-bf-e6-9f-bb.html): 世界のマーケターへ信頼と効果の高い広告展開を提供するグローバルテクノロジーカンパニー、Criteoは、新型コロナウィルス感染症 (COVID-19)が世界中に拡大してから1年経過した今、世界の旅行トレンドに関する調査を行い、その結 果をまとめたレポートを発表しました。本調査は、日本、米国、フランス、イタリア、英国を含む9か国において1万 人以上を対象に実施しました。 (25 words) - [/2026-01/retail-media/billing/partner-report - Criteo Docs](/content/developers/retail-media/reference/billing/2026-01retail-mediabillingpartner-report/index.html): Create a Partner Billing Report request. (376 words) - [/2026-01/retail-media/reports/accounts - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareportsaccounts/index.html): Returns an asynchronous Accounts Report This endpoint is subject to specific rate limits. (402 words) - [リテールメディアのエコシステムを拡充する 「Criteoリテールメディア・プラットフォーム」、 ドラッグストア最大手ウエルシアが導入へ | JP - Criteo.com](/content/jp/news/press-releases/2024/02/welcia-to-introduce-criteo-retail-media-platform-to-expand-retail-media-ecosystem.html): コマースメディアを展開するCriteo(クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、ウエルシア薬局株式会社（本社：東京都千代田区、代表取締役社長：田中純一、以下、ウエルシア薬局）が公式通販サイト「ウエルシアドットコム」（以下、ウエルシアドットコム）に「Criteoリテールメディア・プラットフォーム」を導入することを発表しました。これにより、ウエルシア薬局ならびにウエルシアドットコムにて商品を販売するブランドや企業は、ファーストパーティ・データを活用したリテールメディアを通じて、買い物客の興味関心に合った広告を配信することが可能になります。 (64 words) - [Criteo、クッキーレス環境下での広告のパーソナライズを可能にする、 「Criteoコンテクスチュアル広告」のベータ版の提供を開始 | JP - Criteo.com](/content/jp/news/press-releases/2021/10/criteo-e3-80-81-e3-82-af-e3-83-83-e3-82-ad-e3-83-bc-e3-83-ac-e3-82-b9-e7-92-b0-e5-a2-83-e4-b8-8b-e3-81-a7-e3-81-ae-e5-ba-83-e5-91-8a-e3-81-ae-e3-83-91-e3-83-bc-e3-82-bd-e3-83-8a-e3-83-a9-e3-82-a4.html): コマースメディアプラットフォームで世界をリードするグローバルなテクノロジー企業である Criteoは、コンテクスチュアルのシグナルをリアルタイム にファーストパーティーのコマースデータにつなげて解析することで、広告を掲載する先のウェブページのコンテンツ と、掲載する広告とを最適化させることができる新しいソリューション「Criteo コンテクスチュアル広告」のベータ版 の提供を日本で開始しました。 (20 words) - [Criteo、コロナ禍における国内企業マーケティング 最新動向調査レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2021/02/criteo-e3-80-81-e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8b-e5-9b-bd-e5-86-85-e4-bc-81-e6-a5-ad-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-9c-80.html) (35 words) - [/2026-01/retail-media/reports/fillrate - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareportsfillrate/index.html): Returns an asynchronous Fill Rate Report This endpoint is subject to specific rate limits. (426 words) - [jp/wp-content/uploads/sites/6/2025/02/jp-pr-2025-0227-criteo-certified-partners-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/02/jp-pr-2025-0227-criteo-certified-partners-pdf.html) (135 words) - [Criteo、Oracle Data Cloud との連携でブランドセーフティ強化を発表 | JP - Criteo.com](/content/jp/news/press-releases/2020/12/criteo-e3-80-81oracle-data-cloud-e3-81-a8-e3-81-ae-e9-80-a3-e6-90-ba-e3-81-a7-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-82-bb-e3-83-bc-e3-83-95-e3-83-86-e3-82-a3-e5-bc-b7-e5-8c-96-e3-82-92-e7-99-ba.html): 世界のマーケターへ信頼と効果の高い広告展開を提供するグローバルテクノロジーカンパニー、Criteo は、既存のブランドセー フティ機能をさらに強化するため、Oracle Data Cloud との連携を発表しました。これにより、予測入札 ツールである Criteo AI エンジンが Oracle Contextual Intelligence と連携し、ブランドに適した様々 なカテゴリーにおいて、リアルタイムのコンテンツレビューと分類をプリビッドでクライアントへ提供できることにな りました。 (46 words) - [Criteo、インティメート・マージャーの共通IDソリューション「IM-UID」との連携を開始 | JP - Criteo.com](/content/jp/news/press-releases/2024/03/criteo-begins-collaboration-with-intimate-mergers-common-id-solution-im-uid.html): コマースメディアを展開するCriteoは、国内最大級パブリックDMPを提供するデータプラットフォームカンパニーの株式会社インティメート・マージャーが提供するサードパーティ・クッキーに依存しない共通IDソリューション 「IM Universal Identifier（以下IM-UID)」とCriteoが提供するターゲティング広告ソリューションとの連携を開始しました。 (94 words) - [Criteo、アジア太平洋地域向けのリテールメディアソリューションの提供を拡大 | JP - Criteo.com](/content/jp/news/press-releases/2021/07/criteo-e3-80-81-e3-82-a2-e3-82-b8-e3-82-a2-e5-a4-aa-e5-b9-b3-e6-b4-8b-e5-9c-b0-e5-9f-9f-e5-90-91-e3-81-91-e3-81-ae-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-82-bd.html): 世界最先端のコマースメディアプラットフォームを提供するグローバルなテクノロジー企業であるCriteo（クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo）は、Criteoリテールメディアソリューションの提供市場を拡大し、アジア太平洋地域（APAC）の６つの市場にて提供することを発表しました。業界に先駆けて開発されたCriteoのリテールメディアソリューションは、ブランド広告主が小売業者のファーストパーティデータを使用して小売業者のサイトやアプリ上、およびオープンなインターネット環境で広告を出稿するのに役立ちます。 (38 words) - [/2026-01/retail-media/retailers/{retailerId}/cpc-min-bids - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-cpc-min-bids/index.html): Get overall and individual minimum bid amount for given retailer id and sku id list. (428 words) - [/2026-01/retail-media/retailers/{retailer-id}/templates/{template-id} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-templates-1/index.html): Gets the template for the specified retailer id and template id (381 words) - [/2026-01/retail-media/reports/{reportId}/status - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareports-status/index.html): Returns the status of an async report (326 words) - [/2026-01/retail-media/retailers/{retailerId}/recommend-keywords - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-recommend-keywords/index.html): Recommend keywords by given retailer id and sku ids. (391 words) - [Supply Side Analytics (SSP) - Criteo Docs](/content/developers/retail-media/docs/supply-side-reporting-ssp/index.html) (93 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/stores/append - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingstoresappend.html): This endpoint appends one or more store ids to targeting on the specified line item. The resulting state of the store target is returned. (415 words) - [/2026-01/retail-media/campaigns/{campaignId} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns/index.html): Gets the campaign for the given campaign id (349 words) - [/2026-01/retail-media/me - Criteo Docs](/content/developers/retail-media/reference/gateway/2026-01retail-mediame/index.html): Get information about the currently logged application (283 words) - [/2026-01/retail-media/retailers/{retailer-id}/templates - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-templates/index.html): Get retailer creative templates (390 words) - [/2026-01/retail-media/retailers/{retailerId}/recommend-categories - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-recommend-categories/index.html): Endpoint to get recommended categories by given retailer id and sku id list. (351 words) - [Criteo、リテールメディア測定で初のMRC認定を取得 | JP - Criteo.com](/content/jp/news/press-releases/2024/04/criteo-secures-its-first-mrc-accreditation-for-retail-media-measurement.html): コマースメディアを展開するCriteo（NASDAQ: CRTO）は、Criteoリテールメディアプラットフォーム『コマースマックス』*および『コマースイールド』*のオンサイト広告（スポンサードプロダクト広告とディスプレイ広告）について、デスクトップ、モバイルウェブ、モバイルアプリ内環境におけるレンダリングされたディスプレイのインプレッションおよびクリックの広告指標に関して、メディアの調査と評価を行う国際的な業界団体Media Rating Council（MRC）から同社初となる認定を受けたことを発表しました。 (77 words) - [/2026-01/retail-media/line-items/{line-item-id}/products/unpause - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-productsunpause/index.html): Un-pause a collection of promoted products associated with a line item (416 words) - [/2026-01/retail-media/line-items/{id}/keywords/add-remove - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-keywordsadd-remove/index.html): Add or Remove keywords from the line item in bulk (481 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/audiences - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingaudiences-1.html): This endpoint sets the scope of the audience target on the specified line item. (397 words) - [Version 2026.01 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202601-release-notes/index.html) (949 words) - [/2026-01/retail-media/campaigns/{campaignId}/campaign-budget-overrides - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-campaign-budget-overrides-1.html): Update campaign budget overrides by given campaign id and new campaign budget overrides settings. (432 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/add-to-basket/append - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingadd-to-basketappend.html): This endpoint appends one or more add to basket ids to targeting on the specified line item. The resulting state of the add to basket target is returned. (415 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/audiences/delete - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingaudiencesdelete.html): This endpoint removes one or more audiences ids from targeting on the specified line item. The resulting state of the audience target is returned. (380 words) - [/2026-01/retail-media/retailers/{retailerId}/categories/search - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-categoriessearch/index.html): Search a retailer categories by given text substring and category ids. (356 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items/index.html): Gets the preferred line item for the given line item id (340 words) - [/2026-01/retail-media/billing/partner-report/{requestId}/output - Criteo Docs](/content/developers/retail-media/reference/billing/2026-01retail-mediabillingpartner-report-output/index.html): Get the output of an existing Partner Billing Report. (256 words) - [/2026-01/retail-media/billing/partner-report/{requestId}/status - Criteo Docs](/content/developers/retail-media/reference/billing/2026-01retail-mediabillingpartner-report-status/index.html): Get the status of an existing Partner Billing Report. (330 words) - [/2026-01/retail-media/line-items/{line-item-id}/products/delete - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-productsdelete/index.html): Remove a collection of promoted products from a line item (407 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-1/index.html): Updates the preferred line item for the given line item id (402 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/stores/delete - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingstoresdelete.html): This endpoint removes one or more store ids from targeting on the specified line item. The resulting state of the store target is returned. (346 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/stores - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingstores-1.html): This endpoint sets the scope of the store target on the specified line item. (390 words) - [/2026-01/retail-media/campaigns/{campaignId}/auction-line-items - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-auction-line-items-1/index.html): Creates new auction line item with the specified settings (426 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/add-to-basket - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingadd-to-basket.html): This endpoint gets the add to basket target on the specified line item. (343 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/stores - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingstores.html): This endpoint gets the store target on the specified line item. (296 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/add-to-basket - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingadd-to-basket-1.html): This endpoint sets the scope of the add to basket target on the specified line item. (405 words) - [/2026-01/retail-media/reports/{reportId}/output - Criteo Docs](/content/developers/retail-media/reference/analytics/2026-01retail-mediareports-output/index.html): Returns the output of an async report (256 words) - [/2026-01/retail-media/line-items/{line-item-id}/keywords/review - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-keywordsreview/index.html): Update the status of keyword reviews under a line item (429 words) - [/2026-01/retail-media/line-items/{id}/keywords/set-bid - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-keywordsset-bid/index.html): Set bid overrides for associated keywords to the given line item in bulk (413 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/audiences - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingaudiences.html): This endpoint gets the audience target on the specified line item. (324 words) - [/2026-01/retail-media/accounts/{account-id}/balances/{balance-id} - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediaaccounts-balances-3/index.html): Modify a balance for the given account id (473 words) - [/2026-01/retail-media/line-items/{line-item-id}/products - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-products/index.html): Retrieve a page of promoted products for a line item (374 words) - [/2026-01/retail-media/retailers/{retailerId}/pages - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaretailers-pages/index.html): Get the page types available for the given retailer (257 words) - [/2026-01/retail-media/preferred-line-items/{line-item-id}/targeting/audiences/append - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediapreferred-line-items-targetingaudiencesappend.html): This endpoint appends one or more audiences ids to targeting on the specified line item. The resulting state of the audience target is returned. (296 words) - [/2026-01/retail-media/accounts/{accountId}/seller-catalog-export - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-seller-catalog-export/index.html): Create a request for a Catalog available to the indicated account. (534 words) - [Criteo、リテールメディアの成長促進に向け Microsoft Advertisingと業務提携 | JP - Criteo.com](/content/jp/news/press-releases/2024/07/criteo-collaborates-with-microsoft-advertising-to-drive-retail-media-growth.html) (67 words) - [/2026-01/retail-media/balances/{balance-id}/campaigns/delete - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediabalances-campaignsdelete/index.html): Removes one or more campaigns on the specified balance (464 words) - [/2026-01/retail-media/accounts/{account-id}/creatives/search - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-creativessearch/index.html): Get account creatives (408 words) - [/2026-01/retail-media/line-items/{externalLineItemId}/keywords/recommended - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-keywordsrecommended/index.html): Retrieves a collection of recommended keywords for a line item (312 words) - [/2026-01/retail-media/line-items/{line-item-id}/products/pause - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-productspause/index.html): Pause a collection of promoted products associated with a line item (415 words) - [/2026-01/retail-media/auction-line-items/{lineItemId} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaauction-line-items-1/index.html): Updates a Sponsored Products Line Item given a line item id and a request. (425 words) - [Version 2023.07 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202307-release-notes/index.html) (710 words) - [/2026-01/retail-media/line-items/{line-item-id} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items/index.html): Gets the line item for the given line item id (350 words) - [/2026-01/retail-media/balances/{balance-id}/campaigns/append - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediabalances-campaignsappend/index.html): appends one or more campaigns to the specified balance (450 words) - [/2026-01/retail-media/categories/{categoryId} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacategories-1/index.html): Endpoint to search for a specific category by categoryId. (275 words) - [/2026-01/retail-media/line-items/{lineItemId}/line-item-budget-overrides - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-line-item-budget-overrides.html): Gets a collection of monthly and daily budget overrides for the provided line item. (335 words) - [セキュリティ コードが配信されない場合のトラブルシューティング方法 | Criteo ヘルプ](/content/help/kb/guide/ja/gfeln0g597/steps/2062475/index.html): Commerce Growth にログインすると、2 要素認証システムによってセキュリティ コードが電子メールで送信されます。 場合によっては、このメールが正常に受信できない場合があります。私たちの電子メールを確実に受信するための最も効果的な解決策は、 Noreply@criteo.comをホワイトリストに登録することです。 これは、当社の電子メール アドレスNoreply@criteo.comを承認された送信者のリストまたはアドレス帳に追加することを意味します。 電子メール アドレスをホワイトリストに登録する方法の詳細については、下にスクロールしてください。この問題が発生した場合は、まず次のことを確認する必要があります。ログインに使用する電子メールに関連付けられたメールボックスにアクセスできる 共有ログインを使用していて、元のメールボックスにアクセスできない場合は、アクセスできる一意のログインを作成する必要があります。ビジネス用メール アドレスを使用して独自の Criteo ユーザー アカウントを作成することをお勧めします。別の電子メール システムへの自動電子メール転送ルールは最新です Outlook から Gmail など、別のメールボックス システムに電子メールを送信している場合は、必ず元のメールボックスを確認してください。元のメールボックスで電子メールを受信した場合は、次の手順を実行して、電子メールが選択したメールボックスに適切に送信されることを確認できます。Noreply@criteo.comを信頼できる送信者として追加します。自動転送ルールを更新します。たとえば、Outlook から Gmail にメールを転送するには、 「 noreply@criteo.comからメールを受信した場合> Gmail メールボックスに転送する」というルールを設定します。デフォルトのメールボックスで電子メールを受信していない場合は、会社の IT 部門に連絡して、noreply@criteo.comを会社の一般的なメールボックス ルールの信頼できる送信者として追加してください。あなたの会社では、Criteo からのすべてのメールが別のメールボックスまたはフォルダーに自動的に転送されます。 「はい」の場合は、メールボックスまたはフォルダーを必ず確認してください。スパム/ジャンクフォルダーを確認してくださいメールがスパムとしてフラグ付けされている可能性があります。 Noreply@criteo.com を信頼できる送信者として追加し、電子メールをスパム フォルダーからメールボックスに移動します。また、貴社のスパム対策ソリューションがNoreply@criteo.comからの電子メールを許可しているかどうかを貴社の IT 部門に確認することをお勧めします。新しいセキュリティ コードを要求する前に 5 分間お待ちください場合によっては、メールが配信されるまでに最大 5 分かかる場合があります。 [新しいコードを送信する]をクリックすると、新しいセキュリティ コードを要求できます。 (161 words) - [Version 2025.01 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202501-release-notes/index.html) (763 words) - [/2026-01/retail-media/line-items/{id}/keywords - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-keywords/index.html): Fetch keywords associated with the specified line item (314 words) - [Criteo、リテールメディアに関する最新トレンドの調査レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2024/03/criteo-reveals-latest-report-the-great-defrag-commerce-media-unifies-advertising-ecosystem-in-2024.html): コマースメディアを展開するCriteo(クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、リテールメディアに関する調査を実施し、その結果をまとめたレポート「THE GREAT DEFRAG (ザ・グレート・デフラグ)～2024年、コマースメディアが断片化する広告を一つに～」を発表しました。リテールメディアは今、多くのプラットフォームとプレイヤー(プロバイダー)が存在し、エコシステムが構築されつつあります。そこで、本レポートでは、すべてのプレイヤー（ブランド・広告主、小売業者・リテーラー、代理店、パブリッシャー）と様々な地域（アメリカ、イギリス、フランス、ドイツ、日本、韓国）の観点を網羅し、リテールメディアがさらなる進化を遂げるためのアプローチについて考察しています。 (67 words) - [/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-creatives-2/index.html): Get the specified creative (367 words) - [Casos de éxito│Criteo](/content/es/success-stories/wimdu/index.html): Wimdu aumentó sus ingresos de retargeting más de un 350% convirtiéndose en uno de sus canales de marketing principales y más eficaces. (675 words) - [/2026-01/retail-media/catalogs/{catalogId}/status - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacatalogs-status/index.html): Check the status of a catalog request. (308 words) - [/2026-01/retail-media/campaigns/{campaignId}/auction-line-items - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-auction-line-items/index.html): Gets a page of sponsored product line items by campaign id. (407 words) - [/2026-01/retail-media/campaigns/{campaign-id}/preferred-line-items - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-preferred-line-items/index.html): Gets page of preferred line item objects for the given campaign id (345 words) - [/2026-01/retail-media/accounts/{accountId}/brand-catalog-export - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-brand-catalog-export/index.html): Create a request for a Catalog available to the indicated account. (431 words) - [/2026-01/retail-media/categories - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacategories/index.html): Endpoint to search categories by text and retailer. (373 words) - [Criteo OneTag のトラブルシューティング | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-onetag-ja9r8clyjc/steps/1777861/index.html): Criteo OneTag は、Criteo にデータを渡すために Web サイトの各ページに配置されます。イベントの設定は、キャンペーンのパフォーマンスに直接影響します。 OneTag が正常に機能していることを確認するには、 [アセット] > [イベント トラッキング] を開きます。ここでは、Web サイトの各ページの Criteo OneTag の現在のステータスの概要を確認できます。イベントが正常に機能していない場合は、イベント タイムラインのタイプ別セクションのグラフを使用して、問題が発生した時期と期間を確認できます。 (172 words) - [/2026-01/retail-media/accounts/{account-id}/line-items - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-line-items/index.html): Gets page of line item objects for the given account id (454 words) - [/2026-01/retail-media/accounts/{accountId}/catalogs/sellers - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-catalogssellers/index.html): Create a request for a Catalog available to the indicated account. (330 words) - [/2026-01/retail-media/auction-line-items/{lineItemId} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaauction-line-items/index.html): Gets a sponsored product line item by its id. (356 words) - [/2026-01/retail-media/campaigns/{campaign-id}/preferred-line-items - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-preferred-line-items-1.html): Creates a new preferred line item with the specified settings (380 words) - [/2026-01/retail-media/accounts/{accountId}/retailers/search - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-retailerssearch/index.html): Searches for retailers associated with the specified account based on provided search criteria (411 words) - [/2026-01/retail-media/accounts/{account-id}/keywords/in-review-report - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-keywordsin-review-report.html): Generate a list of reports for line items which contain one or more actionable keyword reviews (305 words) - [/2026-01/retail-media/accounts/{accountId}/brands - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-brands/index.html): Gets page of retailer objects that are associated with the given account (357 words) - [/2026-01/retail-media/accounts/{accountId}/catalogs - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaaccounts-catalogs/index.html): Create a request for a Catalog available to the indicated account. (385 words) - [/2026-01/retail-media/line-items/{line-item-id}/bid-multipliers - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-bid-multipliers/index.html): Fetch all bid multipliers for a given line item (224 words) - [発生したタグ アラートのトラブルシューティング | Criteo ヘルプ](/content/help/kb/guide/ja/cxjx0mp00r/steps/2135748/index.html): 過去 1 週間にキャンペーンまたはオーディエンスで使用されたイベントが大幅に減少した場合、Criteo は通知します。有効なイベント数が正常なイベント数を下回った場合、アラートが送信されます。正常なイベント数は、各パートナーに固有の過去 45 日間の統計データに基づいて計算されます。 次の条件がすべて満たされると、アラートが生成されます。前日の有効なイベントの数が、計算された正常なイベント数のしきい値を下回っています。イベント タイプまたはパラメータは、アクティブなキャンペーンに関連付けられた少なくとも 1 つのタグ モデルに必須として含まれています。タグ モデルは、広告セットの目的、マーケティング キャンペーンの目的、クリエイティブ タイプ、およびその他のパラメーターに基づいています。アラートは、過去 6 か月間の毎日のイベント数に応じて、すぐに送信されるか、数日後に送信されます。アラートが発生すると、ビジネス マネージャー、管理者、および Cirteo のアカウント マネージャーは、電子メール通知と共に Commerce Growth プラットフォームで通知を受け取ります。 アラート通知を受信すると、イベントの名前とドロップ率が表示されます。アラートが特定のパラメーターを参照している場合、パラメーター名も表示され、ドロップ率は有効なパラメーターを持たないイベントの数を参照します。 次の条件のいずれかが発生した場合、アラートは自動的に無視されます (特定の期間の特定のイベント|) 。イベントの数が、計算されたしきい値を超えています。指定されたタグ モデルに関連付けられたアクティブな広告セットはもうありません。特定のイベント タイプまたはパラメータが、アクティブなキャンペーンに関連付けられたタグ モデルから削除されます。ノート：現在、マルチパートナーのセットアップはサポートされていません。たとえば、OneTag は、通話で複数のパートナー ID を使用してイベントを発生させることはできません。アラートの計算には、すべての環境 (Web、iOS、Android、およびオフライン) からのイベントが含まれます。これは、ドロップの 95% が Web からのものである場合、オフライン統合でのイベントのドロップによってアラートがトリガーされないことも意味します。 (78 words) - [/2026-01/retail-media/campaigns/{campaignId}/campaign-budget-overrides - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-campaign-budget-overrides.html): Get current campaign budget overrides by given campaign id. (326 words) - [/2026-01/retail-media/assets - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediaassets/index.html): Creates an asset (305 words) - [/2026-01/retail-media/campaigns/{campaignId} - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacampaigns-1/index.html): Updates the campaign for the given campaign id (351 words) - [ファーストパーティ・データを理解する | Criteo ヘルプ](/content/help/kb/guide/ja/k2tunqdhkv/steps/3126847/index.html): ファーストパーティ・データは顧客の足跡。 顧客が提供することに同意した情報であり、顧客が製品やサービスとやり取りする際に企業が直接収集するメール アドレスや電話番号などがこれに当たります。 このデータはオンラインでもオフラインでも収集でき、御社の所有物となります。 ファーストパーティ・データは以下に役立てることができます。購入プロセス全体を通じて、顧客関係の強固な基盤を構築。製品と市場の適合性に関する傾向が明らかになり、ブランドをより深く理解可能に。関連性のある広告に加え、パーソナライズされたメッセージやクリエイティブを提供できるようになり、顧客満足度が向上。実際の結果に基づいて顧客をセグメント化し、エンゲージ。 (163 words) - [/2026-01/retail-media/catalogs/{catalogId}/output - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-mediacatalogs-output/index.html): Output the indicated catalog. Catalogs are only available for retrieval when their associated status request is at a Success status. Produces application/x-json-stream CatalogProduct json objects (first introduced in the 2021-07 version). (261 words) - [v2022.04 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/v202204-release-notes/index.html) (478 words) - [Upcoming API Deprecations and Sunsets - Criteo Docs](/content/developers/retail-media/changelog/upcoming-deprecations/index.html) (700 words) - [Über den Produktkatalog | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/uber-den-produktkatalog-vth134okbt/steps/4795801/index.html): Bevor ihr loslegt, beachtet bitt Folgendes:Ihr müsst eine geschäftliche, technische oder Administratorrolle haben, um auf die Produktkatalogseiten zugreifen und diese verwalten zu können.Ihr benötigt eine korrekt formatierte Produkt-Feed-Datei, die über den Katalog-Import hochgeladen wird, und eine regelmäßige Importplanung, um euren Katalog aktuell zu halten. Weitere Informationen zu diesen Leitlinien findet ihr hier. Euer Produkt-Feed muss regelmäßig durch den Katalogimport von Commerce Growth verarbeitet werden, um sicherzustellen, dass in euren Dynamische Ads genaue und aktuelle Produktinformationen ausgespielt werden.Ein Produktkatalog ist eine zentrale Datenbank, die alle eure Produktinformationen in Criteo speichert. Der Katalog enthält wichtige Details wie Produkt-IDs, Namen, Beschreibungen, Preise, Bilder und andere wichtige Attribute. Dieser Katalog stellt euer komplettes Produktinventar dar, das Criteo über den Katalog-Import aus eurem Produktfeed importiert und verarbeitet, um eure dynamischen Retargeting-Kampagnen zu unterstützen. Wenn ihr einen organisierten Produktkatalog führt, kann Criteo relevante und personalisierte Ads mit euren aktuellsten Produktinformationen ausspielen. Dies ermöglicht auch erweiterte Funktionen wie die Fokussierung eurer Kampagnen auf die meistverkauften Produkte oder die Erstellung benutzerdefinierter Produktgruppen für gezieltere Werbung.Tipp: Wenn ihr bereits über einen Google- oder Facebook-Produkt-Feed verfügt, könnt ihr dieselbe Datei für die Einrichtung eures Produktkatalogs wiederverwenden, ohne einen neuen Feed erstellen zu müssen. Warum sollte man einen Produktkatalog verwenden?So stellt ihr sicher, dass eure Ads die aktuellsten und genauesten Produktinformationen enthalten.Das ermöglicht dynamische und personalisierte Retargeting-Kampagnen und verbessert so die Conversion-Raten.Der Produktkatalog ermöglicht die Segmentierung von Produkten in Sets und hilft euch, Kampagnen auf bestimmte Produktgruppen zuzuschneiden.Er reduziert den manuellen Aufwand, indem er die Aktualisierung von Produktdaten durch geplante Importe automatisiert.Wer profitiert vom Produktkatalog?Geschäftsanwender, die für Produktmarketingstrategien zuständig sind und zuverlässige Produktdaten in Ads benötigen.Technische Benutzer, die Feed-Importe verwalten und die Genauigkeit und Integrität der Daten sicherstellen.Kampagnenmanager, die dynamische Ads erstellen, die sich auf Informationen auf Produktebene stützen.Administratoren, die den Zugriff und die gesamte Katalogkonfiguration steuern.Wann wird der Produktkatalog eingesetzt?In den folgenden Fällen solltet ihr unbedingt einen Produktkatalog einsetzen:Beim Schalten personalisierter Ads, die dynamisch auf Basis eures Warenbestands aktualisiert werden.Bei der automatischen Synchronisierung von Produktdaten, um veraltete oder falsche Produktinformationen in euren Kampagnen zu vermeiden.Zum Erstellen segmentierter Produkt-Sets, um Kampagnen auf bestimmte Kategorien oder Bestseller zu konzentrieren.Beim Beheben oder Überprüfen von Problemen mit Produktdaten, die sich negativ auf eure Werbung auswirken.Wo finde ich den Produktkatalog?Geht über die linke Navigationsleiste in Commerce Growth zum Abschnitt Assets > Produktkatalog .Wie funktioniert der Produktkatalog?Sobald euer Produkt-Feed hochgeladen und für den Import vorgesehen ist, verarbeitet der Katalog-Import die Daten und befüllt den Produktkatalog. Anschließend wird der Katalog dynamisch in eueren Retargeting-Kampagnen verwendet. Zu den wichtigsten Einstellungen und Optionen gehören:Feed-Planung: Richtet automatische regelmäßige Importe ein, um den Katalog aktuell zu halten.Mapping & Regeln: Konfiguriert die Zuordnung von Feed-Attributen zu Katalogfeldern und legt entsprechende Filterregeln fest.Produkt-Sets: Erstellt benutzerdefinierte Produktgruppen für maßgeschneiderte Ad-Kampagnen.Überprüfung & Wartung: Überwacht den Zustand des Feeds und behebt eventuelle Probleme mit den Daten.Standardverhalten: Wenn eine Verbindung zu einem gültigen, über den Katalog-Import importierten Feed besteht, wird der Katalog automatisch auf der Grundlage eures Importplans aktualisiert, so dass eure Ads immer den neuesten Warenbestand sowie und die neuesten Produktinformationen enthalten. Interaktionen zwischen den Funktionen: Der Produktkatalog ist mit den Funktionen für Kampagnenmanagement und Zielgruppen-Targeting integriert. Die hier erstellten Produktsets können in den Kampagnen-Setups direkt referenziert werden, um das Ad-Targeting zu verfeinern. Best Practices für die Verwendung des Produktkatalogs sind:Überprüft euren Produkt-Feed vor dem Import regelmäßig auf Richtigkeit.Verwendet Produktsets, um Kampagnen auf leistungsstarke oder saisonale Produkte zu konzentrieren.Vermeidet sich überschneidende Produktreihen, die zu Kampagnenkonflikten führen können.Nutzt die automatische Planung, um manuelle Aktualisierungen zu minimieren und Fehler zu vermeiden. (518 words) - [Criteoとunerry、実店舗における集客支援に向け協業 | JP - Criteo.com](/content/jp/news/press-releases/2024/08/criteo-e3-81-a8unerry-e3-80-81-e5-ae-9f-e5-ba-97-e8-88-97-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8b-e9-9b-86-e5-ae-a2-e6-94-af-e6-8f-b4-e3-81-ab-e5-90-91-e3-81-91-e5-8d-94-e6-a5-ad.html) (25 words) - [よくある質問 | Criteo ヘルプ](/content/help/kb/guide/ja/qdwdlz6fcf/steps/2015921/index.html): Q: Web サイトの新しいユーザーを獲得するにはどうすればよいですか? A: 獲得キャンペーンを作成することをお勧めします。 すでに Criteo で獲得キャンペーンを実施している場合は、対象ユーザーを多様化することをお勧めします。当社の顧客獲得製品を使用すると、潜在的な新規顧客にリーチし、Web サイトへの訪問を促すことができます。 オーディエンスについて詳しくは、こちらをご覧ください。 Q: キャンペーンのパフォーマンスを向上させるにはどうすればよいですか? キャンペーン レベルの支出制限が広告セットの予算の 1.5 倍であることを確認してください。キャンペーンの制限と AdSet の予算は、日次、月次、またはカスタムの時間枠に設定できます。支出制限はキャンペーン レベルで設定され、1 日あたりの固定制限となります。この制限に達すると、キャンペーンは一時停止されます。 1 日の予算は広告セット レベルで設定され、1 日あたりの金額は柔軟です。複数の AdSet が 1 つのキャンペーンに関連している場合、使用限度額はこれらすべてのカウントになることに注意してください。支出制限を広告セット予算の合計の 1.5 倍に設定することをお勧めします。このように、キャンペーン支出は柔軟であり、コンバージョン率が良い場合にはキャンペーンの支出を増やすことができます。 Budget Optimizer を使用した短いキャンペーン (1 週間未満) の場合忍耐が鍵であることを忘れないでください。  キャンペーンを開始した後、Budget Optimizer を使用してインプレッションの配信が開始されるまでに最大 3 日かかる場合があります。初日から配信する短いキャンペーンを開始する予定がある場合は、手動 CPC を使用することをお勧めします。 Q: キャンペーン コントローラー (CPC/COS/CPO/予算) を定期的に確認して調整することが重要なのはなぜですか? A: デジタル広告市場は動的な環境です。ユーザーの行動と競合他社の戦略は常に変化しています。クリック単価とは、広告の 1 回のクリックに費やされる金額です。 CPC はデジタル オークションでの入札額です。競争力を維持するには、市場のトレンドに従うことが重要です。季節に応じて、異なる CPC が落札価格とより高い落札率 (表示数を表示機会の総数で割ったもの) を保証します。 キャンペーンの競争力を維持するには、オンライン購入が増加する期間に CPC を引き上げることが重要です。 Q: クリック単価や入札単価を変更するにはどうすればよいですか? A: Commerce Growth で入札単価を直接変更することも、アカウント ストラテジストまたはサポート チームから提案された入札単価変更をメールで受け取ることもできます。 これを受け入れるには、Commerce Growth の通知パネルで入札を承認するか、送信された電子メールの指示に従って入札を承認する必要があります。 (76 words) - [Version 2022.10 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202210-release-notes/index.html) (435 words) - [Version 2023.01 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202301/index.html) (305 words) - [Announcing bulk calls and rate limits - Criteo Docs](/content/developers/retail-media/changelog/announcing-bulk-calls-and-rate-limits/index.html) (321 words) - [Version 2021.10 release notes - Criteo Docs](/content/developers/retail-media/changelog/version-202107-release-notes/index.html) (223 words) - [Richten Sie Ihren Produktkatalog ein | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/richten-sie-ihren-produktkatalog-ein-br1ocw7jzk/steps/4795824/index.html): Ein Produktkatalog, auch Produkt-Feed genannt, ist eine Datei, die Informationen zu allen auf Ihrer Website verfügbaren Produkten oder Dienstleistungen enthält. Zu diesen Informationen gehören Produkt-ID, Name, Beschreibung, Preis und Verfügbarkeit sowie die Bildlinks und andere benutzerdefinierte Daten, die Sie auf Produktebene behalten möchten. Unsere Technologie nutzt die Informationen aus Ihrem Produktkatalog, um Ihre Anzeigen in Echtzeit zu erstellen. Sobald ein Import eingerichtet ist, wird Ihr Produktkatalog regelmäßig automatisch von Criteo abgerufen und verarbeitet, um sicherzustellen, dass Ihre Anzeigen mit den aktuellsten Produktinformationen angezeigt werden. Mit einem gut eingerichteten Produktkatalog können Sie auch von zusätzlichen Criteo-Funktionen profitieren, z. B. der Fokussierung auf die beliebtesten Produkte oder der Erstellung verschiedener Produktgruppen, um Anzeigen zu schalten, die bestimmte Produkte Ihrer Wahl enthalten.  Wenn Sie bereits über einen Google- oder Facebook-Produkt-Feed verfügen, müssen Sie keinen neuen erstellen. Sie können dieselbe Datei für Ihren Criteo-Produktkatalog verwenden.  (173 words) - [Set Up Your Criteo OneTag | Commerce Growth-Hilfecenter](/content/help/kb/de/set-up-your-criteo-onetag-487623/index.html): Einführung in den Criteo OneTag, Alle Criteo OneTag Events und Parameter, Criteo OneTag – technische Hinweise, Erweiterte Einstellungen von Criteo OneTag, Implementierung von Google Tag Manager, Wie erfahre ich meine Punktzahl?, Copy of - Integration von Criteo über Shopify, Zum Dynamic Loader für Criteo OneTag wechseln, Überprüfen des Criteo OneTags bei Transaktionen (111 words) - [Bug Fix for PUT | preferred-line-item Endpoint (Preferred Deals Only) - Criteo Docs](/content/developers/retail-media/changelog/bug-fix-for-put-preferred-line-item-endpoint/index.html) (233 words) - [Version 2023.04 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202304-release-notes/index.html) (169 words) - [Welcome to Criteo Changelog - Criteo Docs](/content/developers/retail-media/changelog/retailmedia-changelog/index.html) (58 words) - [Page not found | Criteo](/content/terms-and-conditions/ec-97-90-eb-aa-85-ec-8b-9c-eb-90-9c-eb-8c-80-eb-a1-9c.html) (572 words) - [サードパーティ・クッキーなしでも今後のキャンペーンを成功させるには | Criteo ヘルプ](/content/help/kb/guide/ja/yexbml7br1/steps/3156438/index.html): Criteo には、広告呼び出しのインスタンスごとにアドレサビリティのサポートをリアルタイムに最適化する多角的な戦略があります。将来性のあるファーストパーティ ID によって需要と供給を結び付け、ターゲティング、測定、クリエイティブ、商品レコメンドなどを可能にします。Chrome などのブラウザや環境で認証されたユーザーが利用できる場合は、ファーストパーティ・データを使用します。Criteo は Chrome のプライバシー・サンドボックスを活用し、プライバシー・サンドボックス API 内で未認証ユーザーにもユーザーレベルでリーチすることができます。Criteo プラットフォーム内からオンサイトのリテールメディアやソーシャルメディアなど、高度にアドレサブルでクローズドな環境にクライアントを直接接続します。Criteo のアドレサビリティ戦略については、最高製品責任者であるトッド・パーソンズによるパートナー向けウェビナーをこちらからお聞きください。 (37 words) - [Version 2025.07 Release Notes - Criteo Docs](/content/developers/retail-media/changelog/version-202507-release-notes/index.html) (4,385 words) - [Introduction to Onsite Monetization | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/introduction-to-onsite-monetization-vl8ze0bv9w/steps/3358081/index.html): Commerce Media advertising closes the loop between media impressions and commerce transactions to improve targeting, provide new audience insights, and deliver more relevant and valuable consumer experiences.   Here, Commerce Yield powers unique placements for each stage of the shopper's journey within retail media. It is paving the way for retailer performance marketing and monetization with: Unique data: Leveraging the benefits of learning from annual transactions and purchase paths of unique global daily active users. Proprietary engine (AI): Criteo AI uses machine learning to learn from campaigns to find the optimal opportunities with continuously refreshed audiences.  Direct supply: Helping find the most optimal supply path with code-on page integrations allowing to make the most of media spends. Closed-loop measurement: With real-time, self-service reporting functionalities, understand what performs when and why. Maximizing every touchpoint through a holistic strategy, we bring together the tools for retailer activation and monetization to work in harmony. Activation helps acquire valuable net new customers and retain existing customers. Monetization helps earn additional revenue from inventory with sponsored products and display ad formats, such as on-site display and commerce display. After activation drives users to the site to be monetized, visitor data is used to ensure a relevant and impactful experience for consumers.  Here, activation drives users to the site to be monetized, and how user data from visitors can enhance activation to be more relevant for consumers.  The platform provides the ability to build impactful formats that are tailored across Onsite Sponsored Products and Onsite Display and tools to enrich first-party data to increase value for brands.  (780 words) - [Criteo Advisor の概要 | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-advisor-wubj441ub4/steps/4530900/index.html): はじめに、以下の点にご注意ください。Criteo Advisor は現在、英国でのみご利用いただけます。 現在 Advisor で提供している推奨事項は Meta アカウントの有効化のみですが、今後徐々に追加していきます。Criteo Advisor は、お持ちのアカウントとキャンペーンの情報に基づいてキャンペーンのパフォーマンスやセットアップを改善するため、パーソナライズされた推奨事項を提供する、Commerce Growth のセルフサービスツールです。注：Criteo アドバイザーは、関連性が高く実用的なヒントのみを表示します。 推奨事項がセットアップに当てはまらない場合、またはすでに対処されている場合は表示されません。 Criteo Advisor を使う理由Criteo Advisor は以下をサポートします。 パフォーマンスの向上に役立つ重要なアクションを特定する 最小限の労力で戦略的なインサイトに基づいた行動をとる 手動による分析を減らして時間を節約する セットアップを継続的に改善する  Criteo Advisor を使うタイミングCriteo Advisor は、キャンペーン管理プロセス全体を通じて利用でき、特に以下のような場合に役立ちます。 技術的なセットアップを確認する最初からすべてが正しく設定されていることを確認できます。 アカウントとキャンペーンが適切に設定されていることを確認できます。配信や追跡に影響する可能性のある潜在的な問題を確認できます。 キャンペーンの健全性を維持する重要な期間中にキャンペーンをスムーズに実行できます。 パフォーマンスの低下を防ぐのに役立つ提案を受け取れます。 関連する機会や不足している構成に関する最新情報を常に把握できます。 Criteo Advisor にアクセスするには Commerce Growth のどのページからでも Criteo Advisor を開くことができます。 画面右上にある［アドバイザー］をクリックしてください。   (44 words) - [Criteo Methodologies for Ad Measurement | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/criteo-methodologies-for-ad-measurement-t7vvsgy9kc/steps/5789733/index.html): MRC Accreditation and Your Onsite InventoryCriteo holds accreditation from the Media Rating Council (MRC), an independent industry body that certifies measurement systems meeting the standards set by the IAB/MRC Guidelines. This certification covers how Criteo measures clicks and impressions on your onsite inventory — giving brands and agencies the assurance that the traffic reported through your site meets industry quality standards. Understanding what MRC accreditation means for your inventory helps you communicate measurement quality to your brand partners and ensure your site's implementation supports accurate reporting.Why It MattersValidates that Criteo's measurement systems follow industry best practices.Confirms that invalid traffic is identified and excluded from billable metrics reported to your brand partners.Supports your credibility as a high-quality supply partner.Who Is It For?Retailers managing onsite inventory through Commerce Yield.When This Is Relevant to YouWhen communicating inventory quality and measurement standards to brand partners.During partner audits or compliance reviews.When ensuring your site's beacon implementation supports accurate reporting.What MRC Accreditation Means for Your InventoryMRC accreditation certifies that Criteo's click and impression measurement on your onsite inventory complies with IAB/MRC Guidelines, including:Invalid traffic (IVT) is identified and excluded from billable metrics.Measurement methodologies follow industry standards for click and impression counting.Filtration rules are reviewed quarterly and updated as needed.This accreditation currently applies to onsite campaigns only.Your Role in Accurate MeasurementBecause Criteo ads are native and called by your site for placement, you are responsible for implementing the necessary measurement beacons according to the appropriate guidelines. Criteo conducts periodic testing to verify that implementations are complete and guidelines are being met. Retailers must comply with Criteo's Supply Partner Guidelines to ensure our supply network adheres to applicable laws, regulations, and industry standards, including traffic quality requirements. Criteo performs thorough integration and implementation tests before retailers go live on the platform.How Criteo Filters Invalid TrafficInvalid traffic (IVT) refers to clicks and impressions generated by illegitimate sources — such as bots or automated scripts — rather than real shoppers. Criteo uses multiple methods to identify and remove this traffic — both non-human (bots, automated scripts) and human (accidental or fraudulent activity). This protects the quality and credibility of your inventory's reporting for brand partners. We use data from the Interactive Advertising Bureau (IAB) and Trustworthy Accountability Group (TAG) to detect non-human traffic. Criteo has also partnered with Double Verify, an MRC-accredited IVT detection service, to supplement pre-bid and post-bid filtration capabilities. Criteo is independently TAG Certified Against Fraud (CAF) and TAG Certified Against Malware (CAM), and for TAG Brand Safety Certification (BSC), meaning Criteo has been granted TAG Platinum status, confirming its efforts against fraud and brand safety meet industry standards.You can find official press releases here and here and blogposts here and here.You can also find Criteo's latest certifications in the TAG registry. Criteo also blocks traffic from employee accounts, internal testing accounts, and internal IP addresses. Filtering rules are reviewed quarterly and adjusted as needed. If a new type of invalid traffic is discovered, Criteo conducts a backward-looking analysis. If previously reported data was materially affected, impacted advertisers are notified and steps are taken to resolve any issues. The filtration methods applied are:Decision rate. Criteo traffic receives significant information to apply a 100% IVT decision rate on activity.Multiple-click-per-impression. Billable clicks are limited to two per ad impression, within a 30-minute lookback window. Clicks outside this limit are excluded from billing.Click staleness. Clicks occurring after the impression-staleness window are considered invalid and excluded from billing.User frequency capping. The frequency of ads served to individual users across all advertisers is capped. The specific caps are proprietary and not disclosed.Upfront filtration. Industry-standard blocklists identify and exclude traffic from risky endpoints before it is counted.IAB/ABCe International Spiders and Robots List. Community-known bots are identified and removed using the IAB/ABCe International Spiders and Robots List.Activity-based filtration. Criteo monitors user events and activity patterns to assess commercial intent. Traffic that fails to meet a minimum quality threshold is invalidated.Click and Impression Measurement MethodologiesClick measurement. Criteo uses the "In-Unit Click" methodology. As defined by the IAB Measurement Guidelines, in-unit clicks measure user-initiated actions on ads but do not redirect users away from your site. Retail media clicks may navigate users to another page on your site. Impression measurement. Criteo counts an impression when a placement or product is loaded and begins to render on your page. Proper beacon implementation on your side is essential to ensure accurate impression counting.Data Logging and ReissuanceEach call to Criteo delivery servers generates a logging event. Criteo validates that all required information is contained in each logging event. This event is then processed through the data pipeline and stored in the Criteo data warehouse, where it becomes available in the Commerce Yield reporting service. If Criteo detects issues that affect advertiser spend or data, we follow established investigative and escalation processes. Impacted advertisers are notified and data can be reprocessed to correct billing and reporting metrics.Known LimitationsMRC accreditation does not currently cover all inventory types:Offsite inventory is not included in the current certification scope. Impressions and clicks from offsite campaigns follow Criteo's standard measurement methodology, but MRC IVT filtering does not apply.For more information on MRC standards, visit the IAB/MRC Guidelines. (893 words) - [キャンペーンの規模を拡大する | Criteo ヘルプ](/content/help/kb/ja/296722/index.html): ピークシーズン戦略, キャンペーンを最大限に活かす , 広告セットの A/B テスト, ブランドリフト・レポート, 最適化とトラブルシューティング, モバイル測定プラットフォーム (10 words) - [技術設定 | Criteo ヘルプ](/content/help/kb/ja/296720/index.html): 商品カタログ , Criteo Tag (6 words) - [キャンペーンの焦点 | Criteo ヘルプ](/content/help/kb/ja/296713/index.html): キャンペーン , 支出管理 , オーディエンス , クリエイティブ (7 words) - [Page not found | Criteo](/content/privacy/corporate-privacy-policy/ec-97-90-eb-94-b0-eb-9d-bc/index.html) (524 words) - [代理店のワークスペース | Criteo ヘルプ](/content/help/kb/ja/218930/index.html): 代理店のアカウントにアクセスする, 広告主アカウントの管理, 代理店ユーザーのアカウントの管理, 代理店ユーザーと権限 (4 words) - [ブランドセーフティ | Criteo ヘルプ](/content/help/kb/ja/119224/index.html): ブランドセーフティ・ターゲティング (5 words) - [News | JP – Criteo.com](/content/jp/news/in-the-news/index.html) (73 words) - [アカウント設定 | Criteo ヘルプ](/content/help/kb/ja/105024/index.html): パスワード設定, ユーザー権限を管理する, アクティビティログ, アカウントについて, 接続, 個人設定 (8 words) - [Aktualisierung: Feeds Seite – Produktkatalog | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/aktualisierung-feeds-seite-produktkatalog-vvdiy03efp/steps/3966866/index.html): Oktober 2024Die Seite „Feeds“ im Bereich „Produktkatalog“ wird überarbeitet. Die neue Seite für die Verwaltung von Feeds soll die Benutzerfreundlichkeit verbessern, eine intuitivere Benutzererfahrung schaffen und letztendlich das Engagement und die Zufriedenheit unserer Benutzer steigern.Aktualisiertes Erscheinungsbild: Die Feeds-Seite hat ein aktualisiertes Design mit einer moderneren und benutzerfreundlicheren Oberfläche.Neuer Tag Alert: Es wurde ein Tag hinzugefügt, der die Nutzer auf die neue und verbesserte Ansicht der Feeds-Seite hinweist.Verbesserte Feed-Verwaltung: Auf der Seite „Feed-Verwaltung“ könnt ihr:Feeds anzeigen, bearbeiten, aktivieren, planen und archivieren.Den Status der letzten Importe überwachen.Mehrere Feeds für gleichzeitige Importe verknüpfen und so sicherstellen, dass die Produktdaten immer aktuell sind.🌟 Weitere Informationen:Feeds (115 words) - [探求 | Criteo ヘルプ](/content/help/kb/ja/105047/index.html): オーディエンスパフォーマンスレポート, オーディエンスエクスプローラーダッシュボード, [表示された配信面の数] ダッシュボード, トップ製品ダッシュボード, フルファネルレポート, 無効なトラフィックについて, サードパーティのアトリビューション・レポート (13 words) - [Neu: Video Targeting – Platzierungen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-video-targeting-platzierungen-3k1fkhkvn3/steps/4134143/index.html): Februar 2025 🚀 Neue und aktualisierte PLCMT-Videodefinitionen des IAB Tech LabWorum handelt es sich dabei? Die aktualisierten PLCMT-Videodefinitionen des LAB Tech Labs standardisieren Formate für Video-Ads, verbessern die Werbeerfahrung, optimieren die Inventarerkennung für Marketer und helfen Media Ownern bei der Maximierung der Monetarisierung. Diese Revisionen umfassen neue Platzierungsspezifikationen und ein Feld für aktualisierte Ad-Werte. Die Umstellung auf die neue IAB-Taxonomie für Videoplatzierungen ermöglicht die Auswahl der gewünschten Platzierungsart (Out-Stream oder In-Stream) auf Line-Item-Ebene. So lässt das Targeting eurer Werbung präziser ausrichten. Die neuen PLCMT-Definitionen lauten:Instream: Ad, die in einem Videoplayer angezeigt wird, der standardmäßig mit Ton abgespielt wird oder bei dem der Konsument eindeutig die Absicht hat, ihn anzusehen. Sie ersetzt das bisherige „In-Stream“ und umfasst Pre-Roll-, Mid-Roll- oder Post-Roll-Ad-Platzierungen.Begleitender Inhalt: Bezieht sich auf Video Ads innerhalb von Videoinhalten, bei denen der Konsument auf der Seite ist, um ein Video anzusehen oder einen Artikel zu lesen. Diese Ads werden standardmäßig mit ausgeschaltetem Ton abgespielt; sie starten automatisch, wenn sie angezeigt werden, und können in Pre-Roll-, Mid-Roll- oder Post-Roll-Platzierungen erscheinen.Interstitial/Vollbildschirm-Übernahme: Bildschirmfüllende Takeover-Videowerbung, in der Regel als In-App-Ad, die ohne begleitenden Inhalt abgespielt wird und nicht durch Scrollen ausgeblendet werden kann.Kein Inhalt/Standalone: Dies bezieht sich auf Ads ohne zugehörigen Videoinhalt, die standardmäßig mit ausgeschaltetem Ton abgespielt werden. Zu diesen Platzierungen gehören In-Artikel-, In-Banner-, In-Feed- oder Floating-Formate. Warum?Steigerung des ROI: Die neue PLCMT-Kategorisierung hilft euch, auf Premium-Instream-Videos zu fokussieren und andere Inhalte besser zu kategorisieren, was bessere Inventaroptionen für Media Buyer bietet.Stärkere Performance: Es bietet Transparenz und unterstützt euch dabei, fundierte Entscheidungen zu eurer Videostrategie zu treffen, indem es ein ausgewogenes Verhältnis zwischen Reichweite, Kosten und ansprechenden Werbeoptionen schafft.Verbesserte Konsumentenerfahrung: Dieses Feature hilft dabei, relevantere und ansprechendere Video Ads auszuspielen, die das Seherlebnis verbessern. (294 words) - [Copy of - Neu: Kundengewinnungskosten | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/copy-of-neu-kundengewinnungskosten-gz88ghh2it/steps/5071403/index.html): September 2025🚀 Einführung der Kundengewinnungskosten, einer neuen Metrik für das Reporting. Was ist das?  Die Kundengewinnungskosten sind eine neue Metrik, die den benutzerdefinierten Reports hinzugefügt wurde. Diese Metrik zeigt die Kosten, die erforderlich sind, um einen Erstkäufer zu eurer Brand zu bringen. CAC (Customer Acquisition Costs, Kundengewinnungskosten) ist (Gesamtkosten pro Kampagne oder Ad-Set) geteilt durch die Anzahl der Erstkäufer. Erstkäufer sind Personen, die in den letzten 13 Monaten nicht auf euer Website gekauft haben. Die Datenverfügbarkeit für die Berechnung dieser Metrik beginnt am 22. August 2025. Warum ist das wichtig?  Um ein Gleichgewicht zwischen Wachstum und Rentabilität zu finden, ist es entscheidend, zu verstehen, wie effizient die Neukundengewinnung aufgestellt ist. Mit dieser Metrik könnt ihr die genauen Kundengewinnungskosten für jede Kampagne messen und so die Investitionen zwischen der Inkrementalität neuer Shopper und der Pflege eurer bestehenden Kundenbasis ausbalancieren.  Wo findet ihr diese Metrik?  Ihr findet sie unter Reporting > Report-Report-Bibliothek oder in den anpassbaren Spalten in eurem Kampagnen-Dashboard. So setzt ihr diese Metrik effektiv ein  Hier sind einige Praktiken und Empfehlungen, um den größtmöglichen Nutzen zu erzielen: Segmentierung nach Dimensionen: CAC nach Kampagne, nach Ad-Set, nach Kanal, nach Region, nach Creative-Typ. So lässt sich feststellen, was für die Neukundengewinnung am besten funktioniert. Vergleich von CAC mit LTV: Ihr könnt abschätzen, wie viel ein Neukunde im Laufe der Zeit einbringen wird (Wiederholungskäufe, Upsells usw.). Das Verhältnis LTV: CAC erlaubt euch, festzustellen, ob die Kundengewinnungskosten nachhaltig sind. Überwachung von Trends im Zeitverlauf: Ihr trackt die CAC im Monats- oder Quartalsvergleich.  Achtet auf steigende CACs, um die Ursache zu verstehen (Wettbewerb, Ad-Müdigkeit, ineffizientes Targeting, kreativer Verfall usw.). 🌟 Mehr erfahren Vollständige Liste der verfügbaren Metriken (283 words) - [In The News | Criteo](/content/news/in-the-news/page/6/index.html) (713 words) - [News | FR – Criteo.com](/content/fr/news/in-the-news/index.html) (708 words) - [Neu: Kundengewinnungskosten | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-kundengewinnungskosten-tbylyg2qrm/steps/4683821/index.html): September 2025🚀 Einführung der Kundengewinnungskosten, einer neuen Metrik für das Reporting. Was ist das?  Die Kundengewinnungskosten sind eine neue Metrik, die den benutzerdefinierten Reports hinzugefügt wurde. Diese Metrik zeigt die Kosten, die erforderlich sind, um einen Erstkäufer zu eurer Brand zu bringen. CAC (Customer Acquisition Costs, Kundengewinnungskosten) ist (Gesamtkosten pro Kampagne oder Ad-Set) geteilt durch die Anzahl der Erstkäufer. Erstkäufer sind Personen, die in den letzten 13 Monaten nicht auf euer Website gekauft haben. Die Datenverfügbarkeit für die Berechnung dieser Metrik beginnt am 22. August 2025. Warum ist das wichtig?  Um ein Gleichgewicht zwischen Wachstum und Rentabilität zu finden, ist es entscheidend, zu verstehen, wie effizient die Neukundengewinnung aufgestellt ist. Mit dieser Metrik könnt ihr die genauen Kundengewinnungskosten für jede Kampagne messen und so die Investitionen zwischen der Inkrementalität neuer Shopper und der Pflege eurer bestehenden Kundenbasis ausbalancieren.  Wo findet ihr diese Metrik?  Ihr findet sie unter Reporting > Report-Report-Bibliothek oder in den anpassbaren Spalten in eurem Kampagnen-Dashboard. So setzt ihr diese Metrik effektiv ein  Hier sind einige Praktiken und Empfehlungen, um den größtmöglichen Nutzen zu erzielen: Segmentierung nach Dimensionen: CAC nach Kampagne, nach Ad-Set, nach Kanal, nach Region, nach Creative-Typ. So lässt sich feststellen, was für die Neukundengewinnung am besten funktioniert. Vergleich von CAC mit LTV: Ihr könnt abschätzen, wie viel ein Neukunde im Laufe der Zeit einbringen wird (Wiederholungskäufe, Upsells usw.). Das Verhältnis LTV: CAC erlaubt euch, festzustellen, ob die Kundengewinnungskosten nachhaltig sind. Überwachung von Trends im Zeitverlauf: Ihr trackt die CAC im Monats- oder Quartalsvergleich.  Achtet auf steigende CACs, um die Ursache zu verstehen (Wettbewerb, Ad-Müdigkeit, ineffizientes Targeting, kreativer Verfall usw.). 🌟 Mehr erfahren Vollständige Liste der verfügbaren Metriken (280 words) - [Neu: Drive Discovery | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-drive-discovery-6slohhj5xh/steps/5684731/index.html): Juli 2026 🚀 Die „Drive Discovery“-Kampagnen wurden jetzt verbessert. Eine clevere Methode, um eure Zielgruppe wachsen zu lassen! Was ist das? „Drive Discovery“, ein vollautomatischer GO-Kampagnentyp, wurde weiterentwickelt und ist nun darauf ausgelegt, eine Aufgabe besonders gut zu erfüllen: Eure Brand den Shoppern zu präsentieren, die euch noch nicht entdeckt haben. Das Ziel der Kampagne verlagert sich von der Steigerung der Website-Besuche hin zur Maximierung der Reichweite, um eure Brand einer größeren, neuen Zielgruppe vorzustellen – und zwar bereits in einer früheren Phase der Customer Journey. Stellt euch das so vor: Ihr baut den oberen Teil eures Funnels effektiver auf, sodass eure Performance-Kampagnen weiter unten im Funnel aus einem größeren Pool an potenziellen Kunden schöpfen können. Für wen ist es gedacht? „Drive Discovery“ richtet sich an Brands, die wachsen möchten. Wenn eure Performance-Kampagnen zwar gut laufen, ihr aber im Laufe der Zeit sinkende Erträge feststellt, ist dies in der Regel ein Zeichen dafür, dass ihr immer wieder denselben Kreis von Shoppern ansprecht. Drive Discovery löst dieses Problem, indem es den oberen Teil eures Funnels kontinuierlich mit hochrelevanten Zielgruppen füllt, die eure Brand noch nicht kennen, und so euren Kampagnen „Neukunden gewinnen“ und„Conversions maximieren“ mehr Shopper zuführt, die im weiteren Verlauf konvertiert werden können.Welchen Mehrwert bietet Adaptive?Social-Video ist nun enthalten. Eure Video Ads werden nun im Rahmen einer einzigen Kampagne im Web, in Apps und in sozialen Netzwerken geschaltet.Erreicht eure zukünftigen Kunden dort, wo sie sich aufhalten – nicht nur im Internet.Die Ausspielung über alle Kanäle wird automatisch von der Criteo-KI verwaltet, sodass die Kanäle nicht mehr einzeln manuell eingerichtet werden müssen.Hinweis: Videos in sozialen Netzwerken stehen für alle eure GO-Kampagnenziele zur Verfügung.Intelligenteres Zielgruppen-Targeting. Die Kampagne richtet sich nun vorrangig an Shopper, die eure Brand noch nicht kennen, und nicht mehr nur an diejenigen, die wahrscheinlich auf die Ad klicken werden.Criteo AI nutzt Commerce-Daten, um Zielgruppen zu identifizieren, die für eure Brand wirklich relevant sind und mit hoher Wahrscheinlichkeit zu zukünftigen Kunden werden.Mit jeder Impression lernt euch jemand kennen, der noch nichts von euch gehört hat.Größere Reichweite durch mehr Formate. Video-, Display- und Native-Formate werden in immer mehr Umgebungen kombiniert, um die Sichtbarkeit eurer Brand auszubauen.Je mehr neue Shopper ihr heute erreicht, desto größer ist der User-Pool, auf den eure Kampagnen später im Lower Funnel zurückgreifen können.Trackt den Erfolg anhand der Anzahl der angesprochenen Nutzer sowie der Reichweite und beobachtet, wie sich dies im Laufe der Zeit positiv auf die Conversion-Kampagnen auswirkt.Die drei Ziele der GO-KampagneZiel Was es bewirkt Wichtige Metriken Discovery steigern Erreicht Zielgruppen, die eure Brand noch nicht kennen, über Web, Apps und soziale Medien Angesprochene Nutzer, Reichweite, Impressions Neue Kunden gewinnen Verwandelt Website-Besucher und Prospects in Erstkäufer Erstbestellungen, Kosten der Kundengewinnung Conversions maximieren Sorgt für mehr Umsatz durch Neu- und Stammkunden ROAS, Umsatz, Bestellungen 🌟 Mehr erfahren (470 words) - [Neu: Social Media Video für GO Kampagnen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-social-media-video-fur-go-kampagnen-riufwbkpjw/steps/5746130/index.html): Juli 2026 🚀 Erweitert eure Video Ads auf Social – mit euren GO-Kampagnen! Was ist das? Video ist das Format, das auf sozialen Plattformen am meisten Aufmerksamkeit erregt, und es eignet sich für jedes Ziel. Die Menschen verbringen durchschnittlich 2,5 Stunden pro Tag auf sozialen Plattformen, und 39 % entdecken dort neue Produkte und Brands. Mit GO-Kampagnen könnt ihr eure Video Ads nun auch auf Meta ausweiten – und zwar aus derselben Kampagne heraus, ohne zusätzliche Einrichtung oder ergänzende Arbeitsschritte. Um Video Ads auf sozialen Plattformen zu schalten, muss euer Videomaterial folgende Voraussetzungen erfüllen:Drei für Social geeignete VideosHD, mindestens 720pSeitenverhältnisse – 1:1, 16:9 oder 9:16Euer Account bei der sozialen Plattform muss verknüpft seinVideo- und Social-Media-Funktionen müssen aktiviert seinSobald beides eingerichtet ist, werden eure Video Ads gleichzeitig im Web, in Apps und in sozialen Netzwerken geschaltet. Zudem verteilt die Criteo-KI eure Budget automatisch auf die verschiedenen Kanäle und verlagert die Ausgaben kontinuierlich dorthin, wo die Performance am stärksten ist. Für wen ist es gedacht?Steigert die Sichtbarkeit eurer Brand. Präsentiert eure Brand den Shoppern dort, wo diese die meiste Zeit verbringen.Stellt neue Produkte vor. Social Video ist der effektivsten Möglichkeiten, um etwas Neues vorzustellen und sofort Awareness zu schaffen.Bleibt im Gedächtnis. Sprecht Shopper im Web, in Apps und in sozialen Netzwerken an, damit eure Brand bei jedem Schritt ihrer Customer Journey präsent ist.Steigert eure Sales. Vier von fünf Käufern entscheiden sich nach dem Ansehen eines Brand-Videos zum Kauf. Social Video dient nicht nur der Steigerung der Awareness, sondern ist auch ein bewährter Umsatztreiber.Welchen Mehrwert bietet Adaptive?Größere Reichweite, dieselbe Kampagne. Eure Video Ads erreichen Shopper auf sozialen Plattformen nun genau in den Momenten, in denen diese am aufnahmefähigsten sind – in ihrem Feed und zwischen den Inhalten. Keine neuen Kampagnen, keine neuen Workflows.Intelligentere Werbeinvestitionen. Die Criteo-KI lernt kanalübergreifend dazu und verlagert das Budget kontinuierlich dorthin, wo es die besten Ergebnisse einfährt. Advertiser, die gemeinsam mit Criteo Web- und Social-Media-Werbung schalten, verzeichnen im Vergleich zur reinen Web-Werbung einen durchschnittlichen Anstieg des ROAS um 20 %.Mobile-First-Ausrichtung. 75 % aller Videos werden auf Mobilgeräten angesehen. Auf sozialen Plattformen ist eure Zielgruppe bereits präsent.Nutzt jede Sekunde Für Social-Media-Videos braucht man kein großes Budget, sondern die richtige Struktur. Ein paar Best Practices, die auf sozialen Plattformen stets funktionieren:Stellt euer Produkt in den Vordergrund – und zwar in den ersten drei Sekunden. Aufmerksamkeit ist ein flüchtiges Gut – bringt euren Kernpunkt also zur Sprache, bevor der Nutzer weiterscrollt.Konzipiert eure Videos für das Anschauen ohne Ton. 85 % der Social-Media-Videos werden ohne Ton angesehen. Verwendet Untertitel und Text im Bild.Wählt das Hochformat. Ein Seitenverhältnis von 9:16 füllt den Bildschirm auf Mobilgeräten aus und zieht mehr Aufmerksamkeit auf sich.Passt euren CTA an Ihr Ziel an. Verwendet beispielsweise „Mehr erfahren“ für die Steigerung der Besucherzahlen und „Jetzt kaufen“ für Conversions.🌟 Mehr erfahren (483 words) - [In The News | Criteo](/content/news/in-the-news/page/2/index.html) (665 words) - [Neu: Video in den sozialen Medien | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-video-in-den-sozialen-medien-l3f2fsstez/steps/5711044/index.html): Juni 2026 🚀 Jetzt neu: Video-Creatives im Social-Media-Inventar! Was ist das? Videos stehen nun auf Meta als Ad-Format zur Verfügung. Ihr könnt eure Video-Creatives nun direkt auf Facebook und Instagram schalten – und zwar direkt über eure bestehende Criteo-Kampagne. Keine separate Plattform, kein neuer Workflow.  Die Criteo KI verteilt euer Budget dynamisch und in Echtzeit zwischen Meta und dem Web, sodass eure Werbeinvestitionen stets dorthin fließen, wo ihr die beste Performance erzielt. Für wen ist es gedacht? Video ist das Format mit der höchsten Interaktionsrate in den sozialen Medien und eignet sich für jedes Ziel. Die Menschen verbringen durchschnittlich 2,5 Stunden pro Tag auf sozialen Plattformen. 39 % entdecken dort neue Produkte und Brands. Was auch immer ihr erreichen möchtet – Videos sind das Format, das die Zuschauer bewegt.Traffic und Besuche steigern: Ein Video weckt bereits in den ersten drei Sekunden die Aufmerksamkeit und verwandelt das Scrollen in einen Klick.Umsatz und Conversion steigern: Vier von fünf Käufern tätigen einen Kauf, nachdem sie sich ein Brand-Video angesehen haben. Videos sind nicht mehr nur ein Mittel zur Steigerung der Awareness, sondern ein bewährter Hebel zur Steigerung der Conversion.Welchen Mehrwert bietet Adaptive?Durch die Schaltung von Video Ads auf Meta erreicht ihr kaufwillige Shopper genau in den Momenten, in denen sie am empfänglichsten sind – in ihrem Feed, zwischen den Stories und mitten in einem Reel.Ihr könnt eure Zielgruppe dort erreichen, wo sie sich bereits befindet.75 % der Videos, die von Konsumenten konsumiert werden, werden auf Mobilgeräten angesehen.Die Criteo-KI lernt kanalübergreifend und verlagert das Budget kontinuierlich dorthin, wo ihr die besten Ergebnisse erzielt.Wenn Web, App und soziale Medien zusammenwirken, erzielt ihr eine bessere Performance.Advertiser, die gemeinsam mit Criteo Web- und Social-Media-Werbung schalten, verzeichnen im Vergleich zur reinen Web-Werbung einen durchschnittlichen Anstieg des ROAS um +20 %.Denkt daran, jede Sekunde optimal zu nutzen. Für Social-Media-Videos braucht man kein großes Budget, sondern die richtige Struktur. Ein paar Best Practices, die auf Meta stets funktionieren:Stellt euer Produkt in den Vordergrund – und zwar in den ersten drei Sekunden. Aufmerksamkeit ist ein flüchtiges Gut – bringt euren Kernpunkt also zur Sprache, bevor der Nutzer weiterscrollt.Konzipiert eure Videos für das Anschauen ohne Ton. 85 % der Social-Media-Videos werden ohne Ton angesehen. Untertitel und Text im Bild sind unverzichtbare Elemente.Wählt das Hochformat. Ein Seitenverhältnis von 9:16 füllt den Bildschirm auf Mobilgeräten aus und zieht mehr Aufmerksamkeit auf sich. Das ist das empfohlene Format für Meta.Passt euren CTA an Ihr Ziel an. Verwendet beispielsweise „Mehr erfahren“ für Awareness und „Jetzt kaufen“ für Conversion. Der richtige CTA im richtigen Moment motiviert zum Handeln.🌟 Mehr erfahren (441 words) - [計画策定 | Criteo ヘルプ](/content/help/kb/ja/118597/index.html): キャンペーンパフォーマンスのプラン作成 (7 words) - [kr/wp-content/uploads/sites/7/2024/11/for-website-241108_press-release_holiday-season-pdf.html](/content/kr/wp-content/uploads/sites/7/2024/11/for-website-241108_press-release_holiday-season-pdf.html) (652 words) - [Neu: Supply-Optimierung für Awareness-Gebotsmodell für Video Ads | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-supply-optimierung-fur-awareness-gebotsmodell-fur-video-ads-08oguzsiks/steps/3868086/index.html): Juli 2024🚀 Einführung eines neuen Publisher-Filtersystems für unsere Awareness-Video-Ad-Sets. Worum handelt es sich dabei? Wir haben gerade ein leistungsstarkes Publisher-Filtersystem in unserem Video-Awareness-Modell eingeführt, das die Qualität der Publisher optimiert. Diese intelligente Logik arbeitet mit unserer bestehenden Viewability- und Abschlussratenoptimierung zusammen und stellt sicher, dass eure Ads an die hochwertigsten Publisher ausgespielt werden – so nah wie möglich an eurer CPM-Vorgabe. Dieses Feature ist jetzt für alle Awareness-Video-Ad-Sets verfügbar, die keine spezifische Freigaberegel für das Listen-Targeting aufweisen.Warum ist das wichtig? Diese Verbesserung bietet euren Kampagnen mehrere Vorteile:Bessere Publisher-Qualität: Die Ads werden für Publisher mit höherer Qualität optimiert, um die richtige Zielgruppe zu den richtigen Kosten anzusprechen.Näher an euren CPM-Erwartungen: Das System sorgt dafür, dass eure Ausgaben genauer mit euren CPM-Vorgaben übereinstimmen; das ermöglicht mehr Kontrolle und Vorhersehbarkeit.Verbesserte Kampagnen-Performance: Durch die Optimierung der Publisher-Distribution unterstützen wir euch dabei, eure Ziele effektiver zu erreichen und bessere Ergebnisse zu erzielen. Diese Funktion hebt eure Awareness-Kampagnen auf ein neues Niveau und hilft euch, die Ziele und Erwartungen der Advertiser zu erfüllen und gleichzeitig die Effizienz der Kampagne insgesamt zu verbessern! (188 words) - [Neu: Reporting zur externen Attribution | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-reporting-zur-externen-attribution-qsfgzwoo92/steps/3868087/index.html): Juli 2024🚀 Jetzt könnt ihr die Attributionsdaten von Commerce Growth und Google Analytics in einem Report miteinander vergleichen! Worum handelt es sich dabei? Wenn ihr euer GA-Konto mit Commerce Growth verknüpft habt, könnt ihr auf einen Report zugreifen, der die Attributionsbereiche der beiden Plattformen direkt vergleicht. Auf diese Weise erhaltet ihr einen klaren Überblick über eure Daten, was die Optimierung eurer Kampagnen vereinfacht.Ihr habt euer GA-Konto noch nicht verknüpft? Kein Problem! Ihr werdet zur Verknüpfung aufgefordert; so könnt ihr sofort von diesem aufschlussreichen Report profitieren.Warum ist das wichtig? Diese Integration bietet mehrere wichtige Vorteile für euer Kampagnenmanagement:Keine manuellen Vergleiche mehr: Ihr müsst nicht mehr zwischen Commerce Growth und GA-Daten jonglieren. Ausgaben und zugewiesene Sales sind jetzt an einer Stelle zusammengefasst – das spart Zeit und Mühe.Bessere Insights: Mit beiden Attributionsbereichen in einem übersichtlichen Report ist es einfacher, die Performance eurer Kampagne zu tracken und Strategien entsprechend anzupassen.Leichtere Berechnungen: Endlich müsst ihr COS, ROAS, CPA und anderen Metriken nicht mehr manuell berechnen. Der Report liefert diese Insights automatisch.Unterstützt die GA-Optimierung: Wenn die Optimierungsarbeiten fortgesetzt werden, können immer mehr Kunden diese Daten nutzen, um ihre Kampagnen für bessere Ergebnisse fein abzustimmen.🌟Weitere Informationen:Reporting zur externen Attribution (185 words) - [추석 시즌 의류, 식음료 매출, 2주 전부터 급증한다크리테오, 2021년 추석 시즌 소비자 구매 트렌드 분석한 보고서 공개 | KR - Criteo](/content/kr/news/press-releases/2022/08/ec-b6-94-ec-84-9d-ec-8b-9c-ec-a6-8c-ec-9d-98-eb-a5-98-ec-8b-9d-ec-9d-8c-eb-a3-8c-eb-a7-a4-ec-b6-9c-2-ec-a3-bc-ec-a0-84-eb-b6-80-ed-84-b0-ea-b8-89-ec-a6-9d-ed-95-9c-eb-8b-a4-ed-81-ac-eb-a6-ac.html): 글로벌 커머스 미디어 기업 크리테오(크리테오코리아 대표 김도윤)가 추석을 앞둔 소비자 구매 트렌드를 분석한 보고서를 공개했다. (412 words) - [Neu: Conversion Events | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-conversion-events-p8his1oioc/steps/5039959/index.html): Februar 2026  🚀 Einführung von Conversion Events für eine intelligentere Optimierung auf der Grundlage echter Nutzeraktionen. Was ist das? Mit Conversion Events könnt ihr bestimmte Aktionen, die Nutzer auf eurer Website durchführen und die über OneTag erfasst werden, tracken, in euer Reporting einbinden und optimieren. Dazu gehören Suchvorgänge, Hinzufügen zu Warenkörben, Anmeldungen, Übermittlung von Formularen oder andere Pre-Sale- bzw. Lead-Interaktionen, die eine Absicht signalisieren.   Durch die Auswahl der richtigen Events könnt ihr mehr qualifizierte Benutzer anziehen, sie in ihrer Customer Journey voranbringen und letztendlich mehr Sales oder Lead-Abschlüsse erzielen. Success Story: Skyscanner  Skyscanner setzte Conversion Events erfolgreich ein, um Kampagnen auf sinnvolle Lower-Funnel-Aktionen zu optimieren. Durch die Konzentration auf wichtige Konversionssignale konnte das Unternehmen die Performance verbessern und einen besseren Einblick in die Absichten der Nutzer gewinnen.  Hier findet ihr die vollständige Success Story von Skyscanner: Hier klicken Die wichtigsten Vorteile:Tracking & Reporting: Überwacht die wichtigsten Benutzerinteraktionen vor einem Kauf oder einer Lead-Übermittlung und erfahrt so, welche Schritte die Performance steigern. Optimierung: Wählt ein beliebiges unterstütztes Event als Ziel, um Nutzer zu erreichen, die diese Aktion mit größerer Wahrscheinlichkeit ausführen, und die Effizienz komplexer Journeys zu verbessern. Vergleich: Analysiert die Event-Performance von Ad-Sets und Kampagnen, um festzustellen, welche Phasen eure Geschäftsziele am meisten beeinflussen. Warum ist das wichtig? Customer Journeys sind länger und komplexer, mit mehreren Touch Points vor der Conversion. Conversion Events unterstützen euch dabei, diese früheren Momente zu verstehen und zu beeinflussen – und nicht nur den endgültigen Sales. Damit könnt ihr Folgendes erreichen: Verbesserung von Effizienz und ROAS Ansprache der richtigen Nutzer zur richtigen Zeit Unterstützung von Upper- und Mid-Funnel-Strategien Stärkung der Full-Funnel-Messung Wo findet sich dieses Feature?Stellt zunächst einmal sicher, dass die von euch gewählten Events in OneTag getrackt und korrekt umgesetzt werden.  Sobald sie für ein Ziel aktiviert sind, könnt ihr diese Events bei der Erstellung eines neuen Ad-Sets als Ziel auswählen.🌟 Mehr erfahren: (279 words) - [Neu: Meta Ads | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-meta-ads-dteudpnmsp/steps/3868088/index.html): Oktober 2024 🚀 Einführung der nahtlosen Meta-Integration für verbessertes Retargeting mit der Social Ads-Funktion von Commerce Growth. Worum handelt es sich dabei? Mit dem Feature „Social Ads“ von Commerce Growth hebt ihr eure Retargeting-Maßnahmen auf ein neues Niveau. Diese neue Funktion ermöglicht es euch, Ihre Strategie nahtlos auf Social Media auszuweiten, insbesondere auf Meta-Plattformen wie Facebook und Instagram – direkt über die leistungsstarke Plattform von Criteo. Warum ist das wichtig? So profitiert ihr von der Integration von Meta in eure Marketingstrategie:Ihr maximiert die Reichweite: Tretet mit Kunden auf Facebook und Instagram in Kontakt und erweitert gleichzeitig eure Reichweite im offenen Internet.KI-gestützte Optimierung: Die KI von Criteo passt automatisch Gebote an und weist Ausgaben zu, um eine optimale Retargeting-Performance zu gewährleisten.Kanalübergreifende Synergie: Mit der Kombination eurer Insights aus den Social Media und aus dem offenen Internet steigert ihr die Retargeting-Performance um bis zu 25 %.Über das riesige Netzwerk von Meta im offenen Internet ist es einfach für euch, eure Retargeting-Ergebnisse zu verbessern, die Performance zu steigern und eure Reichweite zu erhöhen. 🌟  Hier findet ihr weitere Informationen:Social Ads (185 words) - [News | BR – Criteo.com](/content/br/news/in-the-news/index.html) (649 words) - [Neu: GO Kampagnen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-go-kampagnen-hdop5jc4sc/steps/3966887/index.html): Oktober 2024🚀 Wir stellen vor: GO Kampagnen – ein vereinfachtes, zielorientiertes Tool zur Erstellung von Kampagnen, das die Arbeitsabläufe sowie die Nutzerfreundlichkeit optimiert und gleichzeitig die Performance steigert. Worum handelt es sich dabei? GO Kampagnen bieten einen vereinfachten und Performance-orientierten Kampagnenerstellungs-Workflow für Commerce Growth-Benutzer. GO ist verfügbar unter „Kampagne erstellen“ und rationalisiert den Arbeitsablauf auf wenige Klicks; dabei stehen Ziele und die Benutzerfreundlichkeit im Vordergrund. Wichtigste Vorteile:Performance: Höhere Wertschöpfung und weniger Abwanderung für Marketer durch optimierte Setups.Benutzerfreundlichkeit: Minimiert die Frustration durch den Wegfall komplexer Steuerungen. Rätselraten wird überflüssig.Fehlersuche: Verbesserte Standardisierung reduziert den Aufwand für Klienten und Criteo bei der Fehlersuche.Wettbewerbsvorteil: Verbessert die Position von Criteo gegenüber Konkurrenten wie Google und Meta und passt sich den KI- und Automatisierungstrends im Marketing an.🌟 Mehr Informationen findet ihr hier:GO Kampagnen (141 words) - [크리테오, 올인원 & 셀프서비스 갖춘 새로운 DSP ‘크리테오 맥스’ 발표 | KR - Criteo](/content/kr/news/press-releases/2022/09/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-98-ac-ec-9d-b8-ec-9b-90-ec-85-80-ed-94-84-ec-84-9c-eb-b9-84-ec-8a-a4-ea-b0-96-ec-b6-98-ec-83-88-eb-a1-9c-ec-9a-b4-dsp-ed-81-ac-eb-a6-ac.html) (824 words) - [Neu: Audience Agent (BETA) | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-audience-agent-beta-bq3hs55qi1/steps/4835386/index.html): November 2025🤖 Jetzt neu: Audience Agent – euer KI-gestützter Partner für den einfachen Aufbau intelligenter, leistungsstarker Zielgruppen.Hinweis: Diese Funktion befindet sich derzeit in der BETA-Phase und ist nur für ausgewählte Nutzer in den folgenden Märkten verfügbar: Vereinigte Staaten, Kanada, Vereinigtes Königreich, Irland, Neuseeland und Australien.Was ist das?Audience Agent hilft euch, schnell Zielgruppen zu erstellen und zu verfeinern, die auf eure Kampagnenziele, euer Budget und eure idealen Kundenprofile abgestimmt sind. Ganz gleich, ob ihr neue potenzielle Kunden erreichen oder bestehende Kunden erneut ansprechen möchten: Die Software optimiert die Erstellung von Zielgruppen mit KI-gesteuerten Empfehlungen und Echtzeit-Insights. Wichtigste Vorteile:Effizienz: Ihr erstellt in Minutenschnelle maßgeschneiderte Zielgruppen – mit intelligenten, KI-gesteuerten Prompts.Insights: Ihr erhaltet Echtzeit-Zuschauertrends, Segmentempfehlungen und Performance-Vorschläge.Optimierung: Jede von euch erstellte Zielgruppe wird in eurer Bibliothek gespeichert, um sie einfach zu bearbeiten und die Kampagne zu verfeinern.🌟 Mehr erfahren: Bauen mit AI (122 words) - [Neu: Manuelles Bieten wechselt zu Max CPC | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-manuelles-bieten-wechselt-zu-max-cpc-42l4beulwv/steps/3963559/index.html): August 2024🚀 Einführung von Max CPC: Ein Relabeling der CPC-Eingaben zur Verbesserung der Performance manueller Gebotsmodelle. Worum handelt es sich dabei? Die CPC-Eingaben werden nun als Max CPC bezeichnet. Eure früheren CPC-Werte werden auf Max CPC-Äquivalente (1,66x früheres Gebotsniveau) angepasst, um konsistente Ausgaben für Ad-Sets zu gewährleisten. Die Verwaltung von Max CPC funktioniert genauso wie das bisherige CPC: Gebotserhöhungen führen zu höheren Ausgaben und andersherum. Die Umstellung auf Max CPC verbessert die Performance von manuellen Gebotsmodellen, indem die Flexibilität der Engine erhöht, Intent-Signale genutzt und KI-Modelle weiterentwickelt werden. (95 words) - [News | ES – Criteo](/content/es/news/in-the-news/index.html) (729 words) - [Neu: Adaptive auf Social | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/neu-adaptive-auf-social-3dcugk9rtm/steps/5255967/index.html): Mai 2026 🚀 NEU: Adaptive Creatives für Social-Inventar! Was ist das? Adaptive sind flexible und responsive Creatives, die sich an jedes Kampagnenziel anpassen. Sie adaptieren Größe, Layout und Komponenten automatisch auf jede verfügbare Platzierung auf allen Geräten und Kanälen und bieten so eine große Reichweite bei minimalem Setup. Adaptive Creatives sind jetzt auch für Social-Inventar verfügbar, so dass Advertiser Social Media mit denselben Assets betreiben können, ohne einen Produktkatalog zu benötigen. Für wen ist es gedacht? Alle Kunden, die Commerce Growth, GO-Kampagnen und Criteo GO nutzen.Empfohlen für: Self-Service-Advertiser, die Social Media für eine skalierbare Aktivierung nutzen möchten, insbesondere Brands ohne Produktkataloge oder Kunden, die bereits Adaptive Ads im offenen Internet nutzen; sie können so kanalübergreifend eine konsistente Botschaft und ein einheitliches Nutzererlebnis zu bieten.Welchen Mehrwert bietet Adaptive?Custom Flow: Adaptive on Meta ermöglicht eine schnellere Aktivierung von Kampagnen und eine breitere Auswahl. Brands können nun Social-Kampagnen ohne einen Produktkatalog skalieren und gleichzeitig konsistente Creatives im offenen Internet und in den Social und in den Social Media beibehalten.GO-Kampagnen werden unterstützt: Advertiser ohne Produktkatalog können jetzt Social Ads innerhalb von GO-Kampagnen aktivieren.🌟 Mehr erfahren (148 words) - [de/wp-content/uploads/sites/3/2023/09/pr_criteo_c-max-ga_c-yield_de-pdf.html](/content/de/wp-content/uploads/sites/3/2023/09/pr_criteo_c-max-ga_c-yield_de-pdf.html) (913 words) - [Criteo AI Lab Blog](/content/ailab/research-blog/page/3/index.html): Blog posts from the Criteo AI Lab team on production experiences, life at Criteo, conference summaries, publications summaries etc. (544 words) - [디지털 광고 전략 | Criteo](/content/kr/news/page/7/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (505 words) - [Criteo AI Lab Blog](/content/ailab/research-blog/page/2/index.html): Blog posts from the Criteo AI Lab team on production experiences, life at Criteo, conference summaries, publications summaries etc. (484 words) - [크리테오, 디지털 생태계의 변화와 리테일 미디어의 미래를 다룬 보고서 발표 ‘위대한 디프래그 - 2024년, 커머스 미디어가 어떻게 광고를 통합할까요?’ | KR - Criteo](/content/kr/news/press-releases/2024/03/criteo-releases-report-on-changing-digital-ecosystems-and-the-future-of-retail-media.html): 커머스 미디어 그룹 크리테오는 전 세계 1000개 이상의 유통사, 브랜드, 에이전시 및 퍼블리셔를 대상으로 광고 생태계의 변화와 커머스 미디어의 전망에 대해 분석한 리포트 ‘위대한 디프래그 : 2024년, 커머스 미디어가 어떻게 광고를 통합할까요?’ 를 발표했다고 5일 밝혔다. (532 words) - [크리테오, 2023년 마케팅 트렌드 공유하는 크리테오 애드버타이징 서밋 개최 | KR - Criteo](/content/kr/news/press-releases/2022/10/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2023-eb-85-84-eb-a7-88-ec-bc-80-ed-8c-85-ed-8a-b8-eb-a0-8c-eb-93-9c-ea-b3-b5-ec-9c-a0-ed-95-98-eb-8a-94-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-95-a0-eb-93-9c.html): 커머스 미디어 기업 크리테오(크리테오코리아 대표 김도윤)가 2023년 마케팅 트렌드와 인사이트를 제시하는 ‘크리테오 애드버타이징 서밋(Criteo Advertising Summit) 2022(이하 CAS)’를 성료했다고 26일 밝혔다. (578 words) - [크리테오, 오프라인 리테일 미디어 솔루션 가속화 위해 브랜드크러시 인수 | KR - Criteo](/content/kr/news/press-releases/2023/03/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-98-a4-ed-94-84-eb-9d-bc-ec-9d-b8-eb-a6-ac-ed-85-8c-ec-9d-bc-eb-af-b8-eb-94-94-ec-96-b4-ec-86-94-eb-a3-a8-ec-85-98-ea-b0-80-ec-86-8d-ed-99-94-ec-9c-84.html) (815 words) - [In The News | Criteo](/content/news/in-the-news/page/5/index.html) (372 words) - [디지털 광고 전략 | Criteo](/content/kr/news/page/6/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (544 words) - [크리테오 코리아, ‘크리테오 에이전시 어워드 2024’ 성료 “커머스 미디어 산업의 성장 위해 다양한 협력 이어갈 것 | KR - Criteo](/content/kr/news/press-releases/2024/12/criteo-korea-successfully-hosts-criteo-agency-awards-2024.html) (528 words) - [크리테오, 2023 커머스 트렌드 리포트 발표 | KR - Criteo](/content/kr/news/press-releases/2023/04/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2023-ec-bb-a4-eb-a8-b8-ec-8a-a4-ed-8a-b8-eb-a0-8c-eb-93-9c-eb-a6-ac-ed-8f-ac-ed-8a-b8-eb-b0-9c-ed-91-9c.html) (409 words) - [for website 보도자료_크리테오, 파트너사 위한 ‘에이전시 어워즈 2025’ 개최 _251204](/content/kr/wp-content/uploads/sites/7/2025/12/for-website-eb-b3-b4-eb-8f-84-ec-9e-90-eb-a3-8c_-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ed-8c-8c-ed-8a-b8-eb-84-88-ec-82-ac-ec-9c-84-ed-95-9c-e2-80-98-ec-97-90-ec-9d-b4-ec-a0-84-ec-8b-9c-ec-96-b4-ec-9b-8c-ec-a6-88-2025-ea-b0-9c-ec-b5-9c-_251204-pdf.html) (621 words) - [크리테오, 디파이너리와 첫 국내 CDP 파트너십 발표 | KR - Criteo](/content/kr/news/press-releases/2023/01/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-eb-94-94-ed-8c-8c-ec-9d-b4-eb-84-88-eb-a6-ac-ec-99-80-ec-b2-ab-ea-b5-ad-eb-82-b4-cdp-ed-8c-8c-ed-8a-b8-eb-84-88-ec-8b-ad-eb-b0-9c-ed-91-9c.html) (363 words) - [In The News | Criteo](/content/news/in-the-news/page/3/index.html) (146 words) - [크리테오-닐슨, TV광고 시청자의 온라인 여정 측정 및 구매 유도 솔루션인 TV 오디언스 익스텐션 파트너쉽 체결 | KR - Criteo](/content/kr/news/press-releases/2023/06/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-eb-8b-90-ec-8a-a8-tv-ea-b4-91-ea-b3-a0-ec-8b-9c-ec-b2-ad-ec-9e-90-ec-9d-98-ec-98-a8-eb-9d-bc-ec-9d-b8-ec-97-ac-ec-a0-95-ec-b8-a1-ec-a0-95-eb-b0-8f-ea-b5-ac.html) (557 words) - [Criteo AI Lab Blog](/content/ailab/research-blog/page/9/index.html): Blog posts from the Criteo AI Lab team on production experiences, life at Criteo, conference summaries, publications summaries etc. (416 words) - [크리테오, 에이전시 어워드 2022 개최 | KR - Criteo](/content/kr/news/press-releases/2022/12/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-97-90-ec-9d-b4-ec-a0-84-ec-8b-9c-ec-96-b4-ec-9b-8c-eb-93-9c-2022-ea-b0-9c-ec-b5-9c.html) (445 words) - [크리테오, 신임 CEO에 마이클 코마신스키 선임 | KR - Criteo](/content/kr/news/press-releases/2025/01/criteo-appoints-michael-komasinski-as-chief-executive-office.html) (334 words) - [Criteo Announces First Quarter 2023 Travel Insights Report | KR - Criteo](/content/kr/news/press-releases/2023/05/criteo-2023-1st-quarter-travel-insight-report-announcement.html) (416 words) - [크리테오, 디지털 마케팅 트렌드 공유하는 ‘크리테오 커머스 포럼2023’ 성료 | KR - Criteo](/content/kr/news/press-releases/2023/07/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-eb-94-94-ec-a7-80-ed-84-b8-eb-a7-88-ec-bc-80-ed-8c-85-ed-8a-b8-eb-a0-8c-eb-93-9c-ea-b3-b5-ec-9c-a0-ed-95-98-eb-8a-94-ed-81-ac-eb-a6-ac-ed-85-8c.html) (514 words) - [크리테오, ‘2023 인플레이션 리포트’ 발표…10명 중 7명 온라인에서 더 저렴한 상품 찾으려 검색한다 | KR - Criteo](/content/kr/news/press-releases/2023/02/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2023-ec-9d-b8-ed-94-8c-eb-a0-88-ec-9d-b4-ec-85-98-eb-a6-ac-ed-8f-ac-ed-8a-b8-eb-b0-9c-ed-91-9c10-eb-aa-85-ec-a4-91-7-eb-aa-85.html) (455 words) - [de/wp-content/uploads/sites/3/2023/03/de-asos-sta-cc-88rkt-mit-criteo-sein-globales-retail-media-gescha-cc-88ft-1-pdf.html](/content/de/wp-content/uploads/sites/3/2023/03/de-asos-sta-cc-88rkt-mit-criteo-sein-globales-retail-media-gescha-cc-88ft-1-pdf.html) (750 words) - [de/wp-content/uploads/sites/3/2023/03/de_20230307_pr_criteo_brandcrush-pdf.html](/content/de/wp-content/uploads/sites/3/2023/03/de_20230307_pr_criteo_brandcrush-pdf.html) (571 words) - [크리테오-카페24, 중소형 이커머스 시장 활성화 위한 업무협약 체결 | KR - Criteo](/content/kr/news/press-releases/2022/09/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-b9-b4-ed-8e-9824-ec-a4-91-ec-86-8c-ed-98-95-ec-9d-b4-ec-bb-a4-eb-a8-b8-ec-8a-a4-ec-8b-9c-ec-9e-a5-ed-99-9c-ec-84-b1-ed-99-94-ec-9c-84-ed-95-9c-ec-97-85.html): 커머스 미디어 기업 크리테오(크리테오코리아 대표 김도윤)와 글로벌 전자상거래 플랫폼 카페24(대표 이재석)가 27일 AI 광고 솔루션 구축 업무협약 체결을 발표했다. (300 words) - [de/wp-content/uploads/sites/3/2023/06/20230615_criteo-bringt-erste-commerce-media-supply-side-plattform-auf-den-markt-pdf.html](/content/de/wp-content/uploads/sites/3/2023/06/20230615_criteo-bringt-erste-commerce-media-supply-side-plattform-auf-den-markt-pdf.html) (570 words) - [크리테오, 글로벌 여행자 행동 데이터 분석한 ‘2025 상반기 글로벌 여행 트렌드 리포트’발간 “62%의 국내 여행자, 여행 지출 유지 또는 확대” | KR - Criteo](/content/kr/news/press-releases/2025/06/criteo-publishes-2025-global-travel-trends-report/index.html) (521 words) - [크리테오, 최고인사책임자에 마누엘라 몬테나나 선임 | KR - Criteo](/content/kr/news/press-releases/2021/09/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-b5-9c-ea-b3-a0-ec-9d-b8-ec-82-ac-ec-b1-85-ec-9e-84-ec-9e-90-ec-97-90-eb-a7-88-eb-88-84-ec-97-98-eb-9d-bc-eb-aa-ac-ed-85-8c-eb-82-98-eb-82-98-ec-84-a0.html): 몬테나나 CPO는 크리테오의 인력 팀을 총괄하며 공평하고 투명한 과정을 거쳐 여러 부서를 지원할 예정이다. 또한, 최고의 인재를 유치하기 위한 계획을 수립하고 실행하게 된다. (271 words) - [크리테오, 옴니채널 등 소비행태 분석한 ‘쇼퍼 스토리 2022’ 발표 | KR - Criteo](/content/kr/news/press-releases/2022/04/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-98-b4-eb-8b-88-ec-b1-84-eb-84-90-eb-93-b1-ec-86-8c-eb-b9-84-ed-96-89-ed-83-9c-eb-b6-84-ec-84-9d-ed-95-9c-ec-87-bc-ed-8d-bc-ec-8a-a4-ed-86-a0.html): [보도자료=2022.04.12] 세계 최대 규모의 커머스 미디어 플랫폼을 지원하는 글로벌 기술 기업 크리테오(크리테오코리아 대표 김도윤)가 한국 소비자들의 구매 행태를 심층 분석한 “쇼퍼 스토리 2022”를 12일 발표했다. (583 words) - [크리테오, 간담회서 연말 최대 쇼핑 시즌 대비 마케터를 위한 리테일 미디어 활용 전략 및 인사이트 공유 | KR - Criteo](/content/kr/news/press-releases/2024/12/criteo-shares-retail-media-strategies-for-maximizing-holiday-shopping-season-success.html) (488 words) - [크리테오, 2024 글로벌 소비재 트렌드 리포트 발표 | KR - Criteo](/content/kr/news/press-releases/2025/01/criteo-releases-2024-global-consumer-goods-trends-report.html): riteo unveils insights into consumer behavior trends, brand loyalty shifts, and omnichannel shopping preferences in its 2024 Global Consumer Goods Trend Report. (496 words) - [미래를 대비하는 마케팅 인사이트 및 차후 디지털 마케팅 전략을 위한 크리테오, 플래그십 이벤트 ‘크리테오 커머스 포럼 2022’ 성료 | KR - Criteo](/content/kr/news/press-releases/2022/05/eb-af-b8-eb-9e-98-eb-a5-bc-eb-8c-80-eb-b9-84-ed-95-98-eb-8a-94-eb-a7-88-ec-bc-80-ed-8c-85-ec-9d-b8-ec-82-ac-ec-9d-b4-ed-8a-b8-eb-b0-8f-ec-b0-a8-ed-9b-84-eb-94-94-ec-a7-80-ed-84-b8-eb-a7-88.html): [보도자료=2022.05.25] 세계 최대 규모의 커머스 미디어 플랫폼을 지원하는 글로벌 기술 기업 크리테오(크리테오코리아 대표 김도윤)가 크리테오 플래그십 이벤트 ‘크리테오 커머스 포럼 2022’를 25일 온라인으로 개최했다. (569 words) - [크리테오, 2021년 하반기 쇼핑 키워드로 ‘소비자 리뷰’와 ‘ESG’ | KR - Criteo](/content/kr/news/press-releases/2021/08/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2021-eb-85-84-ed-95-98-eb-b0-98-ea-b8-b0-ec-87-bc-ed-95-91-ed-82-a4-ec-9b-8c-eb-93-9c-eb-a1-9c-ec-86-8c-eb-b9-84-ec-9e-90-eb-a6-ac-eb-b7-b0.html): 신뢰할 수 있고 영향력 있는 광고를 지원하는 글로벌 기술 기업 크리테오 (크리테오코리아 대표 김도윤)가 하반기 국내 쇼핑 트렌드를 분석한 ‘2021 하반기 시즈널리티 리포트’를 발표했다. (353 words) - [크리테오, ‘커머스 포럼 2025’ 성료 AI와 데이터 기반 커머스 미디어 성과 극대화 전략 공개 | KR - Criteo](/content/kr/news/press-releases/2025/04/criteo-successfully-concludes-commerce-forum-2025-unveils-strategies-to-maximize-commerce-media-performance-with-ai-and-data.html) (470 words) - [크리테오, 글로벌 온라인 쇼핑 트렌드 보고서 발표 “76% 소비자, 온라인 쇼핑의 재미 부족하다고 응답” | KR - Criteo](/content/kr/news/press-releases/2025/05/criteo-releases-global-online-shopping-trends-report-76-of-consumers-respond-that-online-shopping-lacks-fun.html) (556 words) - [크리테오, 커머스 맥스 출시하며 차세대 리테일사 수익화 솔루션 발표 | KR - Criteo](/content/kr/news/press-releases/2023/10/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-bb-a4-eb-a8-b8-ec-8a-a4-eb-a7-a5-ec-8a-a4-ec-b6-9c-ec-8b-9c-ed-95-98-eb-a9-b0-ec-b0-a8-ec-84-b8-eb-8c-80-eb-a6-ac-ed-85-8c-ec-9d-bc-ec-82-ac-ec-88-98.html) (719 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www2-criteo-com/l/126241/2024-11-08/85xkz9/126241/1731057355jkf97uuf/criteo_2024_commerce_audience-pdf.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www2-criteo-com/l/126241/2024-11-08/85xkz9/126241/1731057355jkf97uuf/criteo_2024_commerce_audience-pdf.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [크리테오, TV-디지털 광고 연결하는 ‘TV 오디언스 익스텐션’ 솔루션으로 CJ ENM과 전략적 파트너십 체결 | KR - Criteo](/content/kr/news/press-releases/2022/05/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-tv-eb-94-94-ec-a7-80-ed-84-b8-ea-b4-91-ea-b3-a0-ec-97-b0-ea-b2-b0-ed-95-98-eb-8a-94-tv-ec-98-a4-eb-94-94-ec-96-b8-ec-8a-a4-ec-9d-b5-ec-8a-a4.html): [보도자료=2022.05.13] 세계 최대 규모의 커머스 미디어 플랫폼을 지원하는 글로벌 기술 기업 크리테오(크리테오코리아 대표 김도윤)가 CJ ENM(대표 강호성)과 TV 광고와 유저 맞춤형 디스플레이 광고를 결합한 풀퍼널 마케팅 솔루션 사업 협력을 위한 ‘TV디지털(TV-to-Digital)’ 전략적 파트너십을 체결했다고 밝혔다. (392 words) - [크리테오-HSAD, 업무 협약 체결 “AI 기반 광고 솔루션으로 실질적인 성과 창출 지원” | KR - Criteo](/content/kr/news/press-releases/2025/04/criteo-hsad-ai-advertising-solutions-partnership/index.html) (359 words) - [크리테오, 커머스 시대 선도 위한 새로운 브랜드 캠페인 런칭 | KR - Criteo](/content/kr/news/press-releases/2025/07/champions-the-next-era-of-commerce-with-renewed-brand-direction.html) (448 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [크리테오, 그룹M과 아태지역 커머스 미디어 혁신 위한 파트너십 체결 | KR - Criteo](/content/kr/news/press-releases/2023/10/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ea-b7-b8-eb-a3-b9m-ea-b3-bc-ec-95-84-ed-83-9c-ec-a7-80-ec-97-ad-ec-bb-a4-eb-a8-b8-ec-8a-a4-eb-af-b8-eb-94-94-ec-96-b4-ed-98-81-ec-8b-a0-ec-9c-84-ed-95-9c.html) (350 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [크리테오, 아태지역 리테일 미디어 솔루션 지원 범위 확장… 리테일 미디어 총괄에 타로 후지나카 전무 선임 | KR - Criteo](/content/kr/news/press-releases/2021/07/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-95-84-ed-83-9c-ec-a7-80-ec-97-ad-eb-a6-ac-ed-85-8c-ec-9d-bc-eb-af-b8-eb-94-94-ec-96-b4-ec-86-94-eb-a3-a8-ec-85-98-ec-a7-80-ec-9b-90-eb-b2-94-ec-9c-84.html): 신뢰할 수 있고 영향력 있는 광고를 지원하는 글로벌 기술 기업 크리테오(크리테오코리아 대표 고민호)가 리테일 미디어 솔루션 지원 범위를 아시아·태평양 지역 6개 국가로 확장하겠다고 발표했다. 업계 최고 수준의 리테일 미디어 솔루션을 통해 브랜드 광고주가 리테일 업체의 퍼스트 파티 데이터를 활용하고 리테일 업체 자체의 웹사이트와 앱은 물론 개방형 인터넷 상에서 광고를 진행할 수 있도록 지원한다는 방침이다. (507 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com.html) (11 words) - [크리테오, 지속가능성과 AI 기반 기술 관련 소비 행동에 대한 인식 조사 실시 | KR - Criteo](/content/kr/news/press-releases/2024/07/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-a7-80-ec-86-8d-ea-b0-80-eb-8a-a5-ec-84-b1-ea-b3-bc-ai-ea-b8-b0-eb-b0-98-ea-b8-b0-ec-88-a0-ea-b4-80-eb-a0-a8-ec-86-8c-eb-b9-84-ed-96-89-eb-8f-99-ec-97-90.html) (569 words) - [커머스 미디어 기업 크리테오(CRITEO), 미국 미디어 등급위원회(MRC) 인증 최초 획득 | KR - Criteo](/content/kr/news/press-releases/2024/04/ec-bb-a4-eb-a8-b8-ec-8a-a4-eb-af-b8-eb-94-94-ec-96-b4-ea-b8-b0-ec-97-85-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4criteo-eb-af-b8-ea-b5-ad-eb-af-b8-eb-94-94-ec-96-b4-eb-93-b1-ea-b8-89-ec-9c-84.html) (433 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/app-unbounce-com/variants/323176239/javascript-3acookiebot-renew.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/app-unbounce-com/variants/323176239/javascript-3acookiebot-renew.html) (11 words) - [크리테오, ‘에이전시 어워즈 2021’ 개최 | KR - Criteo](/content/kr/news/press-releases/2021/12/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-97-90-ec-9d-b4-ec-a0-84-ec-8b-9c-ec-96-b4-ec-9b-8c-ec-a6-88-2021-ea-b0-9c-ec-b5-9c.html): 신뢰할 수 있고 영향력 있는 광고를 지원하는 글로벌 기술 기업 크리테오 (크리테오코리아 대표 김도윤)가 2021년 우수한 비즈니스 퍼포먼스를 달성한 파트너사를 선정하는 ‘에이전시 어워즈(Agency Award) 2021’을 개최했다. (393 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [거리두기 완화 시 오프라인 매장 매출 급격한 회복세 전망 크리테오, 홀리데이 쇼핑 성수기 주요 트렌드 담은 ‘2021 홀리데이 커머스 리포트’ 발표 | KR - Criteo](/content/kr/news/press-releases/2021/10/ea-b1-b0-eb-a6-ac-eb-91-90-ea-b8-b0-ec-99-84-ed-99-94-ec-8b-9c-ec-98-a4-ed-94-84-eb-9d-bc-ec-9d-b8-eb-a7-a4-ec-9e-a5-eb-a7-a4-ec-b6-9c-ea-b8-89-ea-b2-a9-ed-95-9c-ed-9a-8c-eb-b3-b5-ec-84-b8.html): 신뢰할 수 있고 영향력 있는 광고를 지원하는 글로벌 기술 기업 크리테오 (크리테오코리아 대표 김도윤)가 다가오는 연말 쇼핑 성수기 주요 커머스 트렌드 5가지를 담은 ‘2021 홀리데이 커머스 리포트’를 발표했다. (430 words) - [크리테오, 애드테크 플랫폼 선도 기업 IPONWEB 인수 독점 협상 추진 | KR - Criteo](/content/kr/news/press-releases/2021/12/criteo-enters-into-exclusive-negotiations-to-acquire-iponweb.html) (395 words) - [Forwebsite Commerce Forum Press Release](/content/kr/wp-content/uploads/sites/7/2026/04/forwebsite-commerce-forum-press-release-pdf.html) (615 words) - [크리테오, 2024년 여행 인사이트 보고서 발표 ‘올해도 여행산업 성장세 뚜렷’ | KR - Criteo](/content/kr/news/press-releases/2024/05/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2024-eb-85-84-ec-97-ac-ed-96-89-ec-9d-b8-ec-82-ac-ec-9d-b4-ed-8a-b8-eb-b3-b4-ea-b3-a0-ec-84-9c-eb-b0-9c-ed-91-9c-ec-98-ac-ed-95-b4-eb-8f-84.html) (422 words) - [크리테오, 에이전시 어워드 2023 개최 | KR - Criteo](/content/kr/news/press-releases/2023/12/criteo-agency-award-2023-held/index.html): 커머스 미디어 기업 크리테오(크리테오 코리아 대표 김도윤)가 올해 뛰어난 퍼포먼스를 달성한 파트너사를 선정하는 ‘크리테오 에이전시 어워드(Criteo Agency Awards) 2023’을 지난 8일 개최했다. (524 words) - [크리테오, 2024 뷰티 트렌드 인사이트 리포트 발표... “한국 소비자, 뷰티 & 헬스 제품에 대한 지출 의향 증가” | KR - Criteo](/content/kr/news/press-releases/2024/08/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2024-eb-b7-b0-ed-8b-b0-ed-8a-b8-eb-a0-8c-eb-93-9c-ec-9d-b8-ec-82-ac-ec-9d-b4-ed-8a-b8-eb-a6-ac-ed-8f-ac-ed-8a-b8-eb-b0-9c-ed-91-9c-ed-95-9c.html) (499 words) - [크리테오, ‘글로벌 가전제품 소비 트렌드 리포트’ 발표… 한국 소비자, 새로운 전자제품 브랜드 시도할 의향 높은 것으로 나타나 | KR - Criteo](/content/kr/news/press-releases/2024/09/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ea-b8-80-eb-a1-9c-eb-b2-8c-ea-b0-80-ec-a0-84-ec-a0-9c-ed-92-88-ec-86-8c-eb-b9-84-ed-8a-b8-eb-a0-8c-eb-93-9c-eb-a6-ac-ed-8f-ac-ed-8a-b8.html) (616 words) - [크리테오, 이커머스 광고 솔루션 기업 ‘마바야’ 인수로 경쟁력 강화 | KR - Criteo](/content/kr/news/press-releases/2021/07/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-9d-b4-ec-bb-a4-eb-a8-b8-ec-8a-a4-ea-b4-91-ea-b3-a0-ec-86-94-eb-a3-a8-ec-85-98-ea-b8-b0-ec-97-85-eb-a7-88-eb-b0-94-ec-95-bc-ec-9d-b8.html) (342 words) - [크리테오, ‘2022 트래블 커머스 인사이트’ 보고서 발표 | KR - Criteo](/content/kr/news/press-releases/2022/07/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-2022-ed-8a-b8-eb-9e-98-eb-b8-94-ec-bb-a4-eb-a8-b8-ec-8a-a4-ec-9d-b8-ec-82-ac-ec-9d-b4-ed-8a-b8-eb-b3-b4-ea-b3-a0-ec-84-9c-eb-b0-9c-ed-91-9c.html): 글로벌 커머스 미디어 기업 크리테오(크리테오코리아 대표 김도윤)가 세계 여행업계 트렌드를 진단하는 ‘2022 트래블 커머스 인사이트(Travel Commerce Insight)’ 보고서를 발표했다. (418 words) - [크리테오, 연례 커머스 포럼서 공급측 플랫폼 ‘커머스 그리드’ 발표 | KR - Criteo](/content/kr/news/press-releases/2024/06/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-97-b0-eb-a1-80-ec-bb-a4-eb-a8-b8-ec-8a-a4-ed-8f-ac-eb-9f-bc-ec-84-9c-ea-b3-b5-ea-b8-89-ec-b8-a1-ed-94-8c-eb-9e-ab-ed-8f-bc-ec-bb-a4-eb-a8-b8.html): 2024년 6월 4일 - 커머스 미디어 기업인 크리테오는 4일 서울 삼성동에서 ‘커머스 포럼’을 개최하고 커머스 미디어 시장을 이끄는 최신 제품과 솔루션, 신규 파트너십 및 고객 사례를 소개하는 자리를 마련했다. (477 words) - [크리테오, 글로벌 여행업계 회복 청신호 전망 | KR - Criteo](/content/kr/news/press-releases/2021/11/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ea-b8-80-eb-a1-9c-eb-b2-8c-ec-97-ac-ed-96-89-ec-97-85-ea-b3-84-ed-9a-8c-eb-b3-b5-ec-b2-ad-ec-8b-a0-ed-98-b8-ec-a0-84-eb-a7-9d.html): 신뢰할 수 있고 영향력 있는 광고를 지원하는 글로벌 기술 기업 크리테오 (크리테오코리아 대표 김도윤)가 글로벌 여행업계에 나타나고 있는 긍정적인 신호들을 분석하며 여행업계가 회복세에 들어섰다고 진단했다. 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Criteo](/content/kr/news/press-releases/2020/12/criteo-oracle-data-cloud/index.html) (374 words) - [FINAL [크리테오] LG CNS_MOU PR기사 드래프트_Criteo ver](/content/kr/wp-content/uploads/sites/7/2025/12/criteo-press-relase-december-2025-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-lg-cns_mou-pr-ea-b8-b0-ec-82-ac-eb-93-9c-eb-9e-98-ed-94-84-ed-8a-b8_criteo-ver-pdf.html) (362 words) - [kr/wp-content/uploads/sites/7/2026/04/eb-b3-b4-eb-8f-84-ec-9e-90-eb-a3-8c_-eb-84-a4-ec-9d-b4-eb-b2-84-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-a0-84-eb-9e-b5-ec-a0-81-ed-8c-8c-ed-8a-b8-eb-84-88-ec-8b-ad-ec-b2-b4-ea-b2-b0-e2-80-a6-ea-b4-91-ea-b3-a0-ec-84-b1-ea-b3-bc-ec-b5-9c-ec-a0-81-ed-99-94-ec-b6-94-ec-a7-84_260429-pdf.html](/content/kr/wp-content/uploads/sites/7/2026/04/eb-b3-b4-eb-8f-84-ec-9e-90-eb-a3-8c_-eb-84-a4-ec-9d-b4-eb-b2-84-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-a0-84-eb-9e-b5-ec-a0-81-ed-8c-8c-ed-8a-b8-eb-84-88-ec-8b-ad-ec-b2-b4-ea-b2-b0-e2-80-a6-ea-b4-91-ea-b3-a0-ec-84-b1-ea-b3-bc-ec-b5-9c-ec-a0-81-ed-99-94-ec-b6-94-ec-a7-84_260429-pdf.html) (370 words) - 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[www4/kr/shopper-journey/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/kr/shopper-journey/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/shopper-journey/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/shopper-journey/clkn/https/app-unbounce-com/variants/323085785/javascript-3acookiebot-renew.html](/content/www4/kr/shopper-journey/clkn/https/app-unbounce-com/variants/323085785/javascript-3acookiebot-renew.html) (11 words) - [www4/kr/shopper-journey/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/shopper-journey/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Page not found | Criteo](/content/advertising/index.html) (591 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Page not found | Criteo](/content/terms-andconditions/index.html) (265 words) - [www4/kr/commerce-grid-curation/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/commerce-grid-curation/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www2-criteo-com/criteo_commerce_grid_curation_report_kr/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www2-criteo-com/criteo_commerce_grid_curation_report_kr/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Page not found | Criteo](/content/criteo-privacy/index.html) (592 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Criteo 개인정보 보호 약속 | 크리테오 도움말](/content/help/kb/guide/ko/criteo-pdiw4yiawh/steps/775742/index.html): Criteo에게 개인 정보 보호는 사후 고려 사항이 아니라 우리의 지침 원칙입니다. 2005년에 설립된 프랑스 회사인 Criteo의 개인 정보 보호 기능은 14년 넘게 GDPR을 포함하여 법에서 요구하는 사항을 일관되게 준수하거나 능가해 왔습니다. 우리는 고객 데이터의 민감성을 이해하고 그 기밀성과 보안을 보호하기 위해 최선을 다합니다. 우리는 항상: 서비스 제공에 필요한 데이터만 수집 이메일 MD5 해시의 SHA256 해시 저장 데이터 보존 최소화 데이터 보안 보장 사용자 친화적인 옵트아웃 도구 제공 우리는 절대: 직접 식별 정보 기록 이메일이 포함된 모든 원본 파일 저장 다른 목적으로 잠재고객 데이터 사용 또는 저장 고객 데이터와 관련하여 지적 재산에 영향을 미칩니다. 타사 소유 또는 관리되는 데이터 센터 사용 업계 리더십: 모범 사례에 대한 투자 Criteo는 관리 및 표준 기관에서 매년 검토하는 광범위한 인증을 보유하고 있으며 사용자에게 더 큰 투명성과 통제력을 제공하는 이니셔티브를 지원합니다. 우리는 IAB 투명성 및 동의 프레임워크의 지지자이며 AdChoices 프로그램 및 다음과 같은 업계 모범 사례의 얼리 어답터였습니다. (366 words) - [보고 | 크리테오 도움말](/content/help/kb/ko/105048/index.html): 분석 모듈 기본정보, KPI란 무엇입니까? 비즈니스에 적합한 목표를 결정하는 방법, 보고 방식 설정, 분석 섹션의 뷰어빌리티 지표, 사용 가능한 전체 지표 목록, 분석 모듈에서 맞춤 보고서를 생성하는 방법, 애널리틱스의 모델링된(전체) 측정항목, 맞춤 보고서의 사용자 행동 분류, 사용자 정의 보고서의 어트리뷰션 모델 소개, 구매 경로 보고서, 전환 이벤트 보고 (51 words) - [Dynamic Creative Optimization+(DCO+) | 크리테오 도움말](/content/help/kb/guide/ko/dynamic-creative-optimization-dco-vwconh5bca/steps/775739/index.html): Dynamic Creative Optimization+는 모든 디바이스, 상황, 그리고 구매 여정 단계에 맞는 최적의 디자인을 결정하여 상품 추천 광고를 강화하고, 비디오 및 디스플레이 광고의 효과를 극대화합니다.   어떤 원리로 작동될까요? 매달 20억 명이 넘는 고객들로부터 얻어진 인사이트를 바탕으로 각 개인에게 맞춤화되고 브랜드 표준에 부합하는 실시간 광고를 생성합니다. 크리테오 기술은 머신러닝을 활용해 각 고객과 상황에 가장 적합한 시각적 구성 요소를 선택하고, 콘텐츠와 광고 소재를 모두 최적화합니다.   Dynamic Creative Optimization+(DCO+)는 마케터에게 어떤 의미가 있을까요? 고객이 그 순간 원하는 것에 맞춰 맞춤화되지 않으면, 광고는 사실상 보이지 않는 것과 다름없습니다. 대부분의 마케터들은 특히 오늘날처럼 복잡한 디지털 환경에서 광고를 돋보이게 하는 가장 강력한 방법이 개인화라는 사실을 알고 있습니다. DCO+는 시각적으로 효과적인 광고로 콘텐츠와 메시지를 전달할 수 있도록 합니다.   DCO+의 주요 이점: 브랜드 이미지에 부합하는 광고를 일관성 있게 제공: 색상, 글꼴, 탐색 메뉴, 클릭 유도 문구(CTA) 등 실시간 광고 생성에 필요한 모든 요소를 ​포함하는 브랜드 디자인 프레임워크를 구축합니다. AI로 각 고객 맞게 광고 요소 맞춤화: 강력한 예측 AI를 기반으로 하는 실시간 광고 소재 최적화를 통해, 각 광고에 적합한 디자인 요소를 프레임워크에서 마이크로초 단위로 선택합니다. AI는 조회한 상품, 방문한 사이트 등 120개 이상의 고객 의도 신호를 고려합니다. 관련성 높은 광고로 더 많은 고객에게 도달: 원하는 크기와 레이아웃을 자유롭게 선택하여 모든 디바이스와 광고 인벤토리에서 동적으로 맞춤화된 디자인을 적시에 생성하여, 도달 범위와 성과를 극대화합니다.   DCO+의 실제 활용 사례를 크리에이티브 포맷 갤러리에서 확인해보세요. (214 words) - [GDPR, CCPA 및 개인정보 보호법 | 크리테오 도움말](/content/help/kb/guide/ko/gdpr-ccpa-66nw19obbs/steps/775741/index.html): 유럽에 본사를 두고 있는 글로벌 기업인 Criteo는 업계 모범 사례, 표준 및 규정을 다루는 강력한 기반을 갖추고 있습니다. 우리는 개인 정보 보호 및 데이터 보호에 대한 일관성과 확실성이 기업과 소비자에게 윈-윈(win-win)이라고 믿습니다. 이것이 바로 Criteo가 유럽 연합 회원국 전체의 다양한 데이터 개인 정보 보호법과 미래의 규제 및 입법 이니셔티브를 조화시키는 일반 데이터 보호 규정(GDPR)을 포함하여 우리가 사업을 운영하는 모든 국가의 관련 법률 및 규정을 준수하는 데 전념하는 이유입니다. 캘리포니아 소비자 개인 정보 보호법(CCPA) 또는 브라질 일반 데이터 보호법(LGPD)과 같은 데이터 보호 및 개인 정보 보호. Criteo는 법적 의무를 준수하는 방법에 대한 지침과 모범 사례를 공유함으로써 고객과 퍼블리셔 파트너의 규정 준수 여정을 지원하고 있습니다. 여기에서 지침을 찾을 수 있습니다. (115 words) - [투명성 및 동의 프레임워크 | 크리테오 도움말](/content/help/kb/guide/ko/bbflejr6xz/steps/1842462/index.html): TCF ( Transparency and Consent Framework) 는 IAB Europe이 디지털 광고 및 출판 업계의 조직 및 전문가와 협력하여 개발한 자체 규제 이니셔티브입니다. 디지털 광고를 표시하고 관리하는 모든 참가자가 개인 데이터를 처리하고 사용자 장치에서 정보에 액세스 및/또는 저장할 때 GDPR 및 ePrivacy Directive를 준수하도록 돕기 위해 만들어졌습니다. 이 프레임워크를 적용함으로써 웹사이트는 사용자에게 어떤 데이터가 수집되고 공급업체가 이 데이터를 12개 이상의 세분화된 비즈니스 처리 목적으로 사용할 것인지 알릴 수 있습니다. 이러한 각 항목에 대해 사용자는 동의를 제공하거나 거부할 수 있으며 선택 사항은 생태계의 다른 플레이어와 공유될 수 있습니다.  광고주로서 Criteo가 사용자 선택을 존중할 수 있도록 하는 두 가지 옵션이 있습니다. TCF를 준수하는 CMP(동의 관리 플랫폼)를 사용하여 GDPR 및 ePrivacy Directive를 준수할 수 있습니다. TCF 모드로 설정하면 OneTag가 IAB의 TCF를 지원하기 때문에 웹사이트는 자동으로 Criteo에 의해 시행되는 사용자의 선택을 제공합니다. 사용자 선택을 수동으로 제어한 다음 사용자가 Criteo 사용에 동의한 경우에만 Criteo의 OneTag를 트리거할 수 있습니다. IAB의 TCF에 대한 Criteo OneTag 지원을 활용하는 방법에 대해 자세히 알아보려면 Criteo OneTag 소개를 참조하십시오 . (163 words) - [크리테오에 대해 자세히 알아보기 | 크리테오 도움말](/content/help/kb/guide/ko/d3oksrgksc/steps/2437260/index.html): 크리테오는 인터넷 사용자들이 어디서, 어떻게, 왜 구매하는지를 가장 잘 파악합니다. 크리테오의 독보적인 커머스 데이터와 AI 기술은 비즈니스 성장에 필요한 고객을 찾아내고, 전체 구매 여정에서 각 고객에게 맞는 메시지를 전달할 수 있도록 지원합니다. 크리테오는 미디어 노출과 1조 건 이상의 커머스 거래를 연결하는 글로벌 커머스 미디어 기술 플랫폼을 제공합니다.크리테오는 170여 개의 유통사 고객이 미디어 기업으로 전환하여 광고 수익을 극대화하는 동시에 최종 사용자 관련성을 최적화할 수 있도록 지원하고 있습니다.크리테오는 브랜드와 대행사가 다양한 미디어 및 판매 채널에서 고객에 다가가 인지도와 구매 고려도를 높이고 궁극적으로 매출을 증대할 수 있도록 지원합니다.크리테오는 사람들이 콘텐츠를 소비하는 곳과 구매하는 곳을 연결함으로써 3천 개 매체사가 커머스 기업으로 거듭날 수 있도록 지원하고 있습니다.크리테오는 AI에 기반해 오디언스를 구축하고 관심을 유도하는 광고 소재를 생성하여 2만2천여 마케터가 신규 및 이탈 고객을 유입시킬 수 있도록 지원하고 있습니다.크리테오가 효과적인 사례먼저 달성하려는 목표가 무엇인지 생각해 봐야 합니다. 아래 목표를 달성하는 경우를 가정해 봅니다:브랜드 인지도나 웹사이트 방문자 수 향상 이를 위해서는 브랜드, 상품 및 웹사이트를 발견할 새로운 사용자와 소통할 수 있도록 신규 고객 확보 캠페인을 구축해야 합니다.웹 전환율 향상 이를 위해서는 웹사이트에서 아직 구매를 하지 않은 사용자들과 소통할 수 있도록 기존 고객 유지 캠페인을 구축해야 합니다. 팁: 신규 고객 확보 캠페인과 기존 고객 유지 캠페인을 모두 활용하는 것이 좋습니다. 신규 고객 확보 캠페인은 웹사이트 방문자에게 지속적으로 새로운 잠재 고객을 유입시키고, 고객 유지 캠페인은 이들을 충성도 높은 고객으로 전환하는 데 도움을 줍니다. 목표가 명확히 정해지면 매출, 판매량, ROAS, CPC, 클릭 수, 방문 수, 노출 사용자 수와 같이 측정 가능하고 달성 가능한 KPI 를 설정합니다. 크리테오는 정의된 KPI의 변화를 추적하는 데 도움을 줄 수 있습니다. (235 words) - [크리테오 쇼퍼 그래프 | 크리테오 도움말](/content/help/kb/guide/ko/zs89vjfkr6/steps/775738/index.html): 크리테오의 쇼퍼 그래프는 세계 최대 규모의 오픈 구매자 데이터 세트로, 120여 개의 구매 의도 신호와 전체 온라인 고객 72%의 탐색 이력, 일일 350억 건의 거래 이벤트를 기반으로 하는 방대하고 세부적인 고객 데이터입니다.업계 최고 수준인 크리테오 AI 엔진의 머신 러닝 기술로 활성화되는 크리테오 쇼퍼 그래프는 유통사와 브랜드에게 최고의 성과를 제공합니다. 어떻게 작동하나요?크리테오 쇼퍼 그래프는 아이덴티티 그래프, 관심사 맵, 측정 데이터의 세 가지 데이터로 구성됩니다.마케터에게 어떤 의미가 있을까요?크리테오 쇼퍼 그래프는 모든 규모의 기업이 기술 대기업처럼 광고 캠페인을 개인화하고 타겟 고객을 설정할 수 있도록 지원합니다. 크리테오 쇼퍼 그래프는 더 넓은 적용 범위를 통해 더 관련성이 높은 사용자에게 향상된 맞춤 광고를 제공하여 광고 캠페인의 효과를 극대화합니다.주요 이점:더 나은 개인화크리테오는 매일 3,500만 건의 쇼핑 및 탐색 활동에서 150개 이상의 구매 의도 신호를 활용해 20억 개 이상의 글로벌 ID를 매칭하여 고객과 잠재 고객을 정확히 파악합니다. 모든 광고는 각 고객에 맞게 맞춤화됩니다.더 나은 도달 범위크리테오는 Facebook와 Google에서 효과적으로 작동합니다. 또한 4,000여 개의 매체사 웹사이트에 직접 연결되므로, 크리테오 광고는 주요 매체사와 미디어 웹사이트에서 다른 광고보다 먼저 노출됩니다.더 나은 비용크리테오는 쇼퍼 그래프를 통해 최적의 고객을 식별할 수 있으므로 효과가 없는 광고에 비용을 낭비하지 않습니다. 모든 광고는 구매 가능성이 가장 높은 잠재 고객에게 보여집니다. (198 words) - [새로워진 사항 | 크리테오 도움말](/content/help/kb/ko/432083/index.html): 사용자 경험을 개선해주는 최신 업데이트와 기능 릴리스 (101 words) - [광고가 게재될 위치 | 크리테오 도움말](/content/help/kb/guide/ko/69pn1fvqsp/steps/775740/index.html): Criteo는 20억 명의 쇼핑객과 19,000명 이상의 퍼블리셔로 구성된 방대한 라이브러리에 대한 비할 데 없는 액세스를 제공합니다. 우리는 또한 Google에서 가장 큰 외부 구매자이며 4,000명의 프리미엄 게시자 관계를 통해 고객이 프리미엄 인벤토리에 먼저 액세스할 수 있습니다. 귀하의 광고는 귀하의 차상급 고객이 읽고, 조사하고, 배우고, 쇼핑하는 곳에 게재됩니다. 결과적으로 고객이 구매할 준비가 되었을 때 구매하려는 항목을 기반으로 고객에게 정확하게 도달할 수 있습니다. 데스크톱, 모바일 및 장치 캠페인 목표와 잠재고객에 따라 광고가 다른 위치에 게재됩니다. 여기에는 태블릿, 모바일 및 앱 전반에 걸친 광고도 포함되어 고객에게 원활한 크로스 채널 및 크로스 디바이스 경험을 제공합니다. 개방형 인터넷: 알아야 할 사항 벽으로 둘러싸인 정원 뒤에 있지 않은 모든 퍼블리셔, 소매업체, 브랜드 웹사이트는 Criteo가 "오픈 인터넷"이라고 부르는 것의 일부입니다. 여기에서 많은 소비자가 Facebook 및 Google에서 시간을 보내는 것과 같습니다. 개방형 인터넷은 다음과 같은 이유로 모든 사람에게 기회를 제공합니다. 소비자는 더 나은 광고와 더 나은 동의 제어를 얻습니다. 게시자는 불투명한 수수료 없이 관련성 있는 AI 기반 광고에서 수익을 창출합니다. 광고주는 검색 및 소셜에 시간을 들이지 않는 잠재고객에게 도달합니다. Criteo는 또한 공급에 구애받지 않습니다. 당사는 특정 인벤토리 소스를 소유, 운영 또는 선호하지 않으므로 귀하의 광고가 귀하에게 가장 적합한 잠재고객에게 도달할 수 있습니다. (184 words) - [www4/en/the-retail-media-ripple-effect/clkn/https/www2-criteo-com/the_retail_media_ripple_effect__2025-pdf.html](/content/www4/en/the-retail-media-ripple-effect/clkn/https/www2-criteo-com/the_retail_media_ripple_effect__2025-pdf.html) (11 words) - [크리테오 AI 엔진 | 크리테오 도움말](/content/help/kb/guide/ko/ai-qjbngj2wba/steps/775737/index.html): 크리테오의 첨단 AI 알고리즘은 크리테오 쇼퍼 그래프의 실시간 데이터를 분석합니다. 쇼퍼 크래프는 세계 최대 규모의 오픈 구매자 데이터 세트로, 매월 19억 명의 활성 고객과 연간 8천억 달러 규모의 이커머스 매출에 기반한 인사이트를 제공합니다. 엔진은 실제 고객의 행동을 학습하고, 지속적으로 캠페인 목표에 맞게 조정됩니다.크리테오 AI 엔진은 세 가지 핵심 구성 요소로 이루어져 있으며, 이를 통해 매우 관련성 높은 광고 기술을 구현합니다: 예측 비딩: 방대한 고객 데이터를 사용해 각 노출의 가치를 판단합니다. 크리테오는 광고주의 예산과 목표에 가장 적합한 입찰가를 제시합니다. 상품 추천: 전체 상품 카탈로그를 활용하여 고객이 좋아할 만한 상품으로 구매를 유도합니다. 고객을 웹사이트나 앱으로 유도하고 구매할 가능성이 가장 높은 상품을 보여줍니다. Dynamic Creative Optimization+ (DCO+): 크리테오의 DCO+ 기술은 브랜드 가이드라인에 기반한 멋진 광고를 제작할 수 있도록 광고 소재를 확장해주고 각 노출에 가장 적합한 시각적 요소를 제공합니다.마케터에게 어떤 의미가 있을까요?모든 마케터는 광고 캠페인을 진행할 때 개인화가 중요하다는 사실을 알고 있습니다. 하지만 고객들이 디바이스와 채널 사이를 끊임없이 이동하는 환경에서는 개인화된 광고만으로는 충분하지 않습니다. AI에 기반해 높은 관련을 지원하는 광고가 필요합니다. 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As an Account Strategist for Performance Media in our DACH team, you'll own a portfolio of German-speaking direct advertisers, acting as their strategic… (717 words) - [Offsite Final Assessment](/content/academy/path/offsite-certification/final-assessment-offsite/index.html): Let's put your knowledge to the test! (62 words) - [Master Offsite](/content/academy/path/offsite-certification/master-offsite/index.html): Let's dive a little deeper into how Offsite works, and the different tools are you fingertips to drive success for your brand. (78 words) - [Offsite Basics](/content/academy/path/offsite-certification/the-basics-of-offsite/index.html): Learn the basics of what Offsite is and how to build a campaign in Commerce Max. 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(16 words) - [Onsite Sponsored Products Basics](/content/academy/path/onsite-sponsored-products-certification/onsite-sponsored-products-basics-1/index.html): This module covers sponsored products, their purpose, how they appear on e-commerce sites, and how to manage campaigns in Commerce Max. (105 words) - [API Error Codes - Criteo Docs](/content/developers/criteo-apis/docs/api-error-codes/index.html) (1,688 words) - [API Versioning Policy - Criteo Docs](/content/developers/criteo-apis/docs/versioning-policy/index.html): How Criteo API versions work, what the different version types mean, and how to know when you need to take action. (945 words) - [Rate Limits - Criteo Docs](/content/developers/criteo-apis/docs/rate-limits/index.html): This page describes the Criteo API rate limit policy, and provides some best practices to help manage rate limits (1,034 words) - [Data Analyst II, RM - AMER, Gurgaon, India | Criteo Careers](/content/careers/en/jobs/r20642/data-analyst-ii-rm-amer/index.html): What You'll Do: Criteo is in search of a passionate, highly motivated Data Analyst to join our Analytics team. You will turn business requests into data problems and tackle them in a scalable and efficient way, working together with analyst teams across Criteo locations. Aside from solving business challenges, this position also involves technically rigorous work, including the use of SQL,… (970 words) - [Troubleshooting Guide - Criteo Docs](/content/developers/criteo-apis/docs/api-troubleshooting-guide/index.html) (1,170 words) - [Senior Machine Learning Engineer - Causality, Paris, France / Grenoble, France | Criteo Careers](/content/careers/en/jobs/r20135/senior-machine-learning-engineer-causality/index.html): What You'll Do: At Criteo, we’re not just crunching numbers — we’re redefining how brands connect with their audiences. By joining the AI for Performance group, you’ll become part of a global R&D organization of 1,000+ engineers, while working day to day in a small Product Engineering team (5–7 people). You’ll sit at the intersection of machine learning, data, and product, helping us… (696 words) - [Escalation Guidelines - Criteo Docs](/content/developers/criteo-apis/docs/escalation-guidelines/index.html): This page indicates which information to provide if you need to contact Criteo for assistance regarding the Retail Media API (899 words) - [Postman Collection - Criteo Docs](/content/developers/criteo-apis/docs/postman-collection/index.html) (608 words) - [API Pattern - Criteo Docs](/content/developers/criteo-apis/docs/api-pattern/index.html) (368 words) - [API Client Libraries - Criteo Docs](/content/developers/criteo-apis/docs/api-client-libraries/index.html): Officially supported client libraries for the Criteo Marketing Solutions, Retail Media, and Commerce Grid APIs. (96 words) - [OpenAPI Specifications - Criteo Docs](/content/developers/criteo-apis/docs/criteo-api-swagger/index.html) (109 words) - [Bulk Calls - Criteo Docs](/content/developers/criteo-apis/docs/bulk-calls/index.html): This page describes how to perform bulk calls towards Criteo Retail Media API (241 words) - [Authentication - Criteo Docs](/content/developers/criteo-apis/docs/authentication/index.html) (154 words) - [Welcome to our API Resources - Criteo Docs](/content/developers/criteo-apis/docs/overview/index.html): Shared platform guides for the Marketing Solutions API and Retail Media API — authentication, versioning, rate limits, and more. (122 words) - [Manager, Sales, Retail Media, Tampa, United States of America / Boston, United States of America | Criteo Careers](/content/careers/en/jobs/r20658/manager-sales-retail-media/index.html): What You'll Do: You combine deep product and industry knowledge with a builder's mindset, using data, automation, and cross-functional collaboration to remove friction, accelerate activation, and unlock new revenue opportunities across CPG, FHH, and beyond. You combine deep product and industry knowledge with a builder's mindset, using data, automation, and cross-functional… (1,040 words) - [Campaign Manager Intern - Performance Media DACH, Barcelona, Spain | Criteo Careers](/content/careers/en/jobs/r20834/campaign-manager-intern-performance-media-dach/index.html): What You'll Do: As an Intern of the Campaign Management team, you will have the chance to learn and dive into the successful implementation and execution of digital advertising campaigns across multiple Global Accounts, some of the largest in Performance Media EMEA. You will work closely with stakeholders to see campaigns through from planning stages to post-campaign reporting and analysis of… (598 words) - [Top products dashboard | Commerce Growth Help Center](/content/help/kb/guide/en/top-products-dashboard-fukxuo2uol/steps/775947/index.html): In the Top products dashboard, you can discover which products in your catalog have been the most clicked, viewed, or sold. This dashboard provides a report of your top 200 products.To access the Top products dashboard:From the right navigation panel, select Analytics. Then, use the right navigation panel to select Top products.View the dashboard either by Products or Brands. (234 words) - [Full Funnel report | Commerce Growth Help Center](/content/help/kb/guide/en/full-funnel-report-wbopdx5joz/steps/2616471/index.html): The Full funnel report is a dashboard available under the Analytics section in Commerce Growth. This dashboard provides you with an easy-to-use view of the impact that investing in new traffic will have on lower funnel campaigns, including how that translates into more buyers overall and new first-time buyers. Terms & Definitions Below are the definitions for the default settings in the report:Upper Funnel: All ad sets with “revenue type” not including conversion or revenue → typically ad sets with awareness or consideration goals.Lower Funnel: All other ad sets, mostly with conversion/revenue goals.Exposed users: The number of people that have seen one ad in the selected period.Website visitors: The number of people that have visited your site or app in the 24 hours after seeing one of your ads.First-time buyers: The number of people who bought something for the first time from your site or app in the 30 days after seeing one of your ads. (Based on Criteo data).Buyers: The number of people who bought something from your site or app in 30 days after seeing one of your ads. (Based on Criteo data).% First-time buyers (inflow vue): share of first-time buyers vs. total buyers for a given bucket (i.e. % of first-time buyers out of total buyers within the Upper Funnel ad sets) (598 words) - [Placements Dashboard | Commerce Growth Help Center](/content/help/kb/guide/en/placements-dashboard-lszmw64pcp/steps/775891/index.html): Criteo is connected to 80+ RTB platforms with direct and exclusive partnerships with 3,700+ publishers across all markets. With your Criteo Campaigns, your ads are placed in different domains (publishers) and environments (websites and apps), optimizing placements at a user level to ensure we’re reaching them wherever they are browsing naturally on their various devices across the open internet. The Placements Dashboard in Analytics in Management Center allows you to analyze the performance for each publisher, comparing displays, clicks and sales generated for each of your placements we’ve had the opportunity to serve your ads on.   How to use this report: Your Campaigns will need to have been live a minimum of 24 hours before you see data populate in this dashboard.Data for this report is refreshed once daily between the hours of 8 AM and 12:30 AM UTC. Please note that the data provided in the Placements Dashboard is limited to three months. Using the Calendar icon in the top left corner of the screen, start by selecting the date range you want to analyze. (503 words) - [Audience Explorer Dashboard | Commerce Growth Help Center](/content/help/kb/guide/en/audience-explorer-dashboard-wvzvaden1j/steps/775755/index.html): The Audience Explorer dashboard provides access to Criteo’s exclusive datasets. After selecting your preferred audience, you will gain insights into the categories and brands they prefer to buy across the Web. This report can help you understand which audiences have the highest affinity with your business and help you discover new high-value segments that you can target for customer acquisition in future ad set.To access the Audience explorer dashboard, in the Commerce Growth platform from the left panel, select Analytics > Audience explorer.How to use this report To access the data available in the Audience Explorer dashboard, start by selecting your seed audience. You can select your website traffic or from your Contact List that has already been uploaded into Criteo through our API or self-serve platform.The data will be available within 24 hours of selecting your seed audience and automatically update with refreshed data every week.Once you’ve selected an audience, you can visualize the Potential Audience and the Country Audience Size:Potential Audience Size: Potential users or devices from your selected audience (Note that when several devices can be related to one user, it is counted as “1”)Country Audience Size: All users or devices available within Criteo’s dataset from your specific regionThe insights are broken down into two sections:Audience demographics: Visualize the composition of your selected audience based on the demographics from Criteo’s dataset. Analyze your audience by gender and purchasing power, then drill down by segment for a more detailed view. Gender: Users who regularly buy items relevant to women or men in the past 90 days Purchasing Power: Users who regularly buy items of low, medium, high, or very high pricing range in the past 90 days Audience interests: Visualize the composition of your selected audience based on the interests from Criteo’s dataset. View the brands and product categories your audience is interested in. Brand: Users who are actively browsing specific brand names in the past 90 days Category: Users who are actively browsing, adding to basket, and/or purchasing specific items in the past 90 days  (615 words) - [About Invalid Traffic | Commerce Growth Help Center](/content/help/kb/guide/en/about-invalid-traffic-ztvznniuix/steps/3151638/index.html): Invalid traffic refers to traffic that does not bring any value to the advertisers. It comprises non-human traffic or NHT (i.e., robotic), humans with no intention to convert, and malicious or intentional activities (i.e., fraudulent traffic) trying to defraud advertisers of their marketing budget. Accessing Invalid Traffic Report Hover on the left to open the navigation panel and click on Analytics Under Exploring section, click on Invalid Traffic Report  Different types of Invalid Traffic  As per Trustworthy Accountability Group's (TAG) IVT Taxonomy following the Media Ratings Council's (MRC) Guidelines, the types of invalid traffic are: General Invalid Traffic (GIVT): Traffic detected using routine filtration methods such as lists or with other standardized parameter checks.  Sophisticated Invalid Traffic (SIVT): Invalid traffic that requires advanced analytics, multi-point corroboration/coordination, or significant human intervention to analyze and identify.   Note: We do not bill you for clicks or displays generated by Invalid Traffic detected by our systems, whether your campaigns are set up on CPC (cost per click) or CPM (cost per thousand impressions).   How does Criteo filter out invalid traffic?   To provide a trusted and safe advertising environment, we use a combination of machine learning and in-depth human analysis to detect, prevent and discard invalid bid requests, impressions and clicks.   Our system uses sophisticated filters to distinguish between human and invalid traffic including: Industry-compliant blocklists (TAG Data Center IP List, IAB/ABC Spiders and Bots List) Our blocklists of suspicious IPs, unsafe publisher domains and app_ids Rules-based filtration (Activity-based rules measure metrics and calculate ratios to identify bad actors) Machine-learning models to detect advanced patterns We collaborate with Pixalate, a Media Rating Council (MRC) accredited service, to enhance our ability to detect and filter invalid traffic including blocklists of suspicious IPs, high-risk mobile apps and more, both before and after bids. Additionally, we are TAG certified Against Fraud (CAF) and hold Brand Safety Certification (BSC).    (251 words) - [Audience Performance report | Commerce Growth Help Center](/content/help/kb/guide/en/audience-performance-report-9sg6wef3qz/steps/775752/index.html): Get insights into your Audience performance   The Audience performance dashboard helps you understand how each audience and segment performs for your ad sets. Learn what users in your audience like and how they behave. The dashboard provides insights into the top interests and brands, and the performance by interests and demographics, helping you get to know your audiences better and refine your future advertising strategy.  To access the Audience performance dashboard, open the left navigation bar and select Analytics > Audience performance.  Note: The data is pulled from your active audience campaigns. This time you cannot access data from your retargeting audience. (120 words) - [Criteo en las noticias: presencia en medios](/content/es/news/page/7/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (710 words) - [es/wp-content/uploads/sites/8/2021/12/iponweb-annoncement-es-pdf.html](/content/es/wp-content/uploads/sites/8/2021/12/iponweb-annoncement-es-pdf.html) (2,533 words) - [Criteo en las noticias: presencia en medios](/content/es/news/page/6/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (683 words) - [Page not found | RU - Criteo.com](/content/ru/careers/index.html) (542 words) - [Page not found | KR - Criteo](/content/kr/careers/index.html) (499 words) - [Page not found | BR - Criteo.com](/content/br/careers/index.html) (609 words) - [Page not found | JP - Criteo.com](/content/jp/insights/index.html) (52 words) - [Page not found | JP - Criteo.com](/content/jp/wp-content/uploads/sites/6/2020/01/criteo-ccpa-report-jp-pdf.html) (73 words) - [www4/jp/video-advertising/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/video-advertising/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [Success Stories│Criteo](/content/kr/success-stories/innogames/index.html): InnoGames는 Criteo 광고를 통해 ROI가 2배, 전환율이 16.8% 증가하였습니다. (155 words) - [코오롱몰 | KR - Criteo](/content/kr/success-stories/kolon-mall/index.html): 크리테오 풀 퍼널 웹/앱 전략을 통해 유저를 rock in 한 코오롱몰. (210 words) - [Success Stories│Criteo](/content/kr/success-stories/jd-williams/index.html): JD Williams는 고객의 구매의도를 정확히 파악하는 Criteo 엔진의 예측 기술을 통해 COS는 24% 줄이고 매출은 36% 높였습니다. (195 words) - [動画広告 | Criteo](/content/go/jp/video-advertising/index.html): Criteoが持つ膨大なオーディエンスデータとそれを活用した高精度な機械学習エンジンを活用した動画広告を、貴社のブランドキャンペーンにも是非ご活用ください (61 words) - [Page not found | JP - Criteo.com](/content/jp/products/criteo-dynamic-retargeting/app-retargeting/index.html) (71 words) - [Page not found | JP - Criteo.com](/content/jp/blog/e6-9c-ac-e6-a0-bc-e5-a7-8b-e5-8b-95-ef-bc-81criteo-parents-community.html) (42 words) - [Page not found | Criteo](/content/success-stories/lamoda/index.html) (566 words) - [発展を続ける Criteo フルファネル・ソリューション](/content/experiences/jp/2023-criteo-webinar-series-may-on-demand/index.html): 【オンデマンド】いつでも好きな時に視聴いただけます。 リターゲティングだけではないフルファネル配信を実現する Criteo オーディエンスを活用した配信事例を一挙にご紹介！ 獲得系の媒体としての印象が強い Criteo ですが、ここ数年は認知や流入の施策としても高いパフォーマンスを出せる媒体として幅広いシーンで利用されてきています。 Criteoが提供しているオーディエンスの種類の説明から各オーディエンスの配信事例も交え Criteo のフルファネルソリューションをご紹介致します。 (107 words) - [Page not found | Criteo](/content/blog/why-real-life-stores-still-matter/index.html) (584 words) - [0から学ぶCriteo広告](/content/experiences/jp/2023-criteo-webinar-series-april-on-demand/index.html): Criteo の広告ソリューションに興味のあるマーケター＆代理店担当者必見！ Criteoは聞いたことがあるけど詳しくは知らない・・・というCriteo 初心者にぜひ知っていただきたい、Criteo 広告ソリューション入門講座です。近年、新しいソリューションや機能が続々リリースされ、リターゲティングだけでなく幅広いキャンペーンでの活用が進む Criteo の広告ソリューションの全体像を理解できます。 (98 words) - [初心者歓迎：Criteoのタグは難しくない！](/content/experiences/jp/2023-criteo-webinar-series-sep-on-demand/index.html): 苦手意識を持たれがちなCriteoのタグ/フィードについて、Criteo技術担当者が、設計に普段関わらない方にもわかりやすくデモを交えて説明します。 (123 words) - [「レコメンデーション メッセージ for LINE公式アカウント powered by Criteo」を解説](/content/experiences/jp/2023-criteo-webinar-series-aug-on-demand/index.html): CriteoのAI技術と膨大な購買データを使って、高度なパーソナライズされたメッセージ配信を可能にする「レコメンデーション メッセージ for LINE公式アカウント」のベータ版を発表しました。DAC、電通デジタル、Micoworksそれぞれと協業し、 企業・ブランドの販促コミュニケーションをよりパーソナライズすることで、コンバージョンや売上を改善していきます。 本ウェビナーでは、リリースされたばかりの本ソリューションの特徴、Criteo ディスプレイ広告との違いなどを、事例を交えながらご紹介します。 (104 words) - [Page not found | JP - Criteo.com](/content/jp/blog/aloha-everlane-allbirds/index.html) (59 words) - [Page not found | Criteo](/content/wp-content/uploads/2018/04/dma-iab-winterberry_group_-_the_state_of_data_2017_-_december_2017-pdf.html) (273 words) - [Page not found | Criteo](/content/blog/commerce-trends-2018/index.html) (422 words) - [Criteo、「JICDAQ 認証」を取得 「JICDAQ 品質認証事業者」として登録 | JP - Criteo.com](/content/jp/news/press-releases/2022/02/criteo-e3-80-81-e3-80-8cjicdaq-e8-aa-8d-e8-a8-bc-e3-80-8d-e3-82-92-e5-8f-96-e5-be-97-e3-80-8cjicdaq-e5-93-81-e8-b3-aa-e8-aa-8d-e8-a8-bc-e4-ba-8b-e6-a5-ad-e8-80-85-e3-80-8d-e3-81-a8-e3-81-97.html): コマースメディアプラットフォームで世界をリードするグローバルなテクノロジー企業である Criteo (クリテオ、本 社:フランス、日本代表取締役:グレース・フロム、以下 Criteo)は、デジタル広告品質の第三者認証機構 「JICDAQ(一般社団法人 デジタル広告品質認証機構)」の認証基準に基づき、一般社団法人日本A BC協会による海外認証の確認を経て、「アドフラウドを含む無効配信の除外」(“人”に届いていない広告 配信の排除)および「広告掲載先品質に伴うブランドセーフティの確保」(明らかに違法・不当な広告掲載 先の排除)の2分野で、「品質認証事業者」として認証されましたのでお知らせいたします。 (94 words) - [簡単なのに効果抜群！Shopifyと始めるCriteo広告](/content/experiences/jp/2023-criteo-webinar-series-oct-on-demand/index.html): Criteo では、Shopify ユーザー様に向けて、ですぐに広告をスタートできる連携オプションをご用意しています。 簡単に設定ができるため、技術面であまり自信がないご担当者様にもおすすめです。 今回のウェビナーでは実際にタグとフィードのShopify連携するデモを見ていただきながら、Shopify と Criteo を連携させて成果を出す方法を具体的にお伝えしていきます。 あまりない機会ですので、ぜひご参加ください！ (115 words) - [楽天データを活用したCriteo広告：RMP Display Ads powered by Criteo](/content/experiences/jp/2023-criteo-webinar-series-july-on-demand/index.html): 楽天様のデータを活用したオーディエンス配信に興味のある方必見！ Criteoは2023年1月に楽天様のRMP Display Adsと連携を開始し、楽天様が保有する会員データ、日本最大級のECである楽天市場の会員とそのユーザーIDに基づく実際の行動（閲覧・購買・サービス利用）のデータをCriteoのプラットフォームで利用できるようになり、CriteoのデータおよびCriteoの既存プロダクトとの掛け合わせも可能となりました。 本セミナーでは、楽天様にご登壇いただき、楽天様が保有されているユニークなデータの特徴や優位性をお話しいただきます。また、Criteoならではの活用事例やおすすめセグメントもご紹介します！ (86 words) - [運用者必見！Criteo管理画面を使いこなそう](/content/experiences/jp/2023-criteo-webinar-series-june-on-demand/index.html): 本オンデマンド・ウェビナーでは、主にCriteo 広告運用を担当される方向けに、パフォーマンスを確認するアナリティクスページのご説明から、オーディエンスの作成、広告セットの作成まで、広告配信の開始から配信開始後のパフォーマンス改善のポイントをご紹介します。 広告配信前のオペレーションを理解したい方、広告運用においてどのような指標を確認しながら運用するべきか理解を深めたい方など、幅広い方にご参考いただける内容盛りだくさんでお届けします。 (88 words) - [jp/wp-content/uploads/sites/6/2018/12/criteo-2018-gen-z-report-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2018/12/criteo-2018-gen-z-report-jp-pdf.html) (133 words) - [Criteo 認定代理店に応募する](/content/www2/jp-newagency/index.html) (77 words) - [PowerPoint Presentation](/content/jp/wp-content/uploads/sites/6/2020/02/criteo-shopper-story-2020-jp-pdf.html) (206 words) - [News | JP – Criteo.com](/content/jp/news/press-releases/2021/12/index.html): Criteoによるプレスリリースやメディアへの掲載実績の一覧（4ページ目）です。 (49 words) - [jp/wp-content/uploads/sites/6/2020/05/pr-2020-may-12_criteo_yahoo-japan_final-pdf.html](/content/jp/wp-content/uploads/sites/6/2020/05/pr-2020-may-12_criteo_yahoo-japan_final-pdf.html) (112 words) - [Criteo、「Criteo リテールメディア」を提供開始 | JP - Criteo.com](/content/jp/news/press-releases/2019/12/criteo-e3-80-81-e3-80-8ccriteo-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-80-8d-e3-82-92-e6-8f-90-e4-be-9b-e9-96-8b-e5-a7-8b.html) (88 words) - [Page not found | ES - Criteo](/content/es/resources/holiday-shopping-season-es/index.html) (691 words) - [Page not found | Criteo](/content/blog/gen-z-social-media/index.html) (25 words) - [Flexeve and スミナビ | JP - Criteo.com](/content/jp/success-stories/flexeve-e3-82-b9-e3-83-9f-e3-83-8a-e3-83-93/index.html): 思わずクリックしたくなる「ダイナミックバナー」で集客力大幅UP！CPAが大幅に改善して、「ブランディングのための広告」から「利益を生む広告」へ。 (72 words) - [18_CAM_Nurture_Infographic](/content/jp/wp-content/uploads/sites/6/2018/09/criteo-audience-match-nurture-infographic-jp-pdf.html) (20 words) - [Page not found | RU - Criteo.com](/content/ru/blog/five-addressability-misconceptions-in-advertising-today.html) (535 words) - [jp/wp-content/uploads/sites/6/2019/08/criteo-ebook-one-vs-two-retargeters-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2019/08/criteo-ebook-one-vs-two-retargeters-jp-pdf.html) (64 words) - [Page not found | Criteo](/content/blog/5-things-publishers-know-header-bidding-matters/index.html) (288 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2020/07/guide-appretention-2020-es-pdf.html) (1,178 words) - [www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/jp/black-friday-report-2025/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [Page not found | RU - Criteo.com](/content/ru/blog/what-is-commerce-media/index.html) (18 words) - [Page not found | ES - Criteo](/content/es/security/phishing-campaigns-examples/index.html) (631 words) - [Page not found - CN - Criteo](/content/cn/security/phishing-campaigns-examples/index.html) (57 words) - [Page not found | Criteo](/content/wp-content/uploads/2017/12/17_2018_criteo_trends_v9-pdf.html) (310 words) - [Customer Targeting Solution | Criteo Audience Match | Criteo](/content/es/criteo-audience-match-2/index.html): Dirígete de manera precisa a una mayor parte de tus clientes y logra su re-engagement con anuncios display dinámicos en web, navegadores móviles y apps. (494 words) - [Infographic-AppUser-2020-US-EN.SOURCE-v6](/content/es/wp-content/uploads/sites/8/2020/07/infographic-appuser-2020-es-pdf.html) (613 words) - [Infographic-AppUser-2020-US-EN.DIGITAL-v6](/content/wp-content/uploads/2020/06/criteo-infographic-how-to-increase-app-retention-pdf.html) (402 words) - [Page not found | RU - Criteo.com](/content/ru/blog/video-a-retail-media-moment-with-catalysts-meghan-lavin.html) (400 words) - [18_CAM_Nurture_Infographic](/content/es/wp-content/uploads/sites/8/2018/08/criteo-2018-cam-nurture-infographic-es-pdf.html) (404 words) - [Page not found | RU - Criteo.com](/content/ru/blog/video-a-retail-media-moment-with-360is-mike-feldman.html) (293 words) - [es/wp-content/uploads/sites/8/2018/04/retargeting_cheat_sheet_es-pdf.html](/content/es/wp-content/uploads/sites/8/2018/04/retargeting_cheat_sheet_es-pdf.html) (315 words) - [Page not found | Criteo](/content/enlightened-holiday/index.html) (379 words) - [Storie di successo│Criteo](/content/it/success-stories/schibsted-classified-media/index.html): Aggiungendo gli annunci Criteo performance display ai marketplace globali online di SCM, hanno accresciuto elenco di inserzionisti e CTR su 30 mercati. (857 words) - [it/wp-content/uploads/sites/9/2018/09/criteo-2018-holiday-ebook-emea-it-pdf.html](/content/it/wp-content/uploads/sites/9/2018/09/criteo-2018-holiday-ebook-emea-it-pdf.html) (1,539 words) - [es/wp-content/uploads/sites/8/2018/07/criteo-ai-lab-es-pdf.html](/content/es/wp-content/uploads/sites/8/2018/07/criteo-ai-lab-es-pdf.html) (552 words) - [Infographic-AppUser-2020-US-EN.SOURCE-v6](/content/it/wp-content/uploads/sites/9/2020/06/infographic-appuser_it-pdf.html) (760 words) - [es/wp-content/uploads/sites/8/2017/10/pr-2017-octubre-10-ndp_criteo-y-forbes-revelan-un-nuevo-estudio-pdf.html](/content/es/wp-content/uploads/sites/8/2017/10/pr-2017-octubre-10-ndp_criteo-y-forbes-revelan-un-nuevo-estudio-pdf.html) (962 words) - [PowerPoint Presentation](/content/it/wp-content/uploads/sites/9/2018/07/criteo-summer-travel-report-2018-emea-pdf.html) (777 words) - [es/wp-content/uploads/sites/8/2018/01/pr-2018-jan-02-es-criteo-revela-las-principales-tendencias-de-commerce-marketing-para-2018-pdf.html](/content/es/wp-content/uploads/sites/8/2018/01/pr-2018-jan-02-es-criteo-revela-las-principales-tendencias-de-commerce-marketing-para-2018-pdf.html) (955 words) - [wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-it-pdf.html](/content/wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-it-pdf.html) (995 words) - [Введение в ретаргетинг: руководство по маркетингу в электронной коммерции](/content/ru/wp-content/uploads/sites/10/2017/09/criteo-retargeting101-ebook-ru-pdf.html) (115 words) - [ru/wp-content/uploads/sites/10/2020/01/sheet-criteo-ccpa_ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/01/sheet-criteo-ccpa_ru-pdf.html) (183 words) - [Page not found | JP - Criteo.com](/content/jp/retail-media-for-brands/index.html) (58 words) - [Criteo Global Commerce Review Q2 - Italy](/content/it/wp-content/uploads/sites/9/2018/09/18_gcr_q2_report_emea_it-pdf.html) (469 words) - [Criteo invests 20 million euros in the Al Lab in Paris to define the advertising technologies of the future | IT - Criteo](/content/it/news/press-releases/2018/07/criteo-investe-20-milioni-di-euro-nellal-lab-di-parigi-per-definire-le-tecnologie-pubblicitarie-del-futuro.html): Comunicato stampa: Criteo lancia Criteo AI Lab, un centro per la creazione, la sperimentazione e l'implementazione su larga scala della tecnologia di machine learning, ponendo le basi per una solida ricerca dedicata alla creazione di nuovi principi, modelli e algoritmi relativi alla pubblicità digitale. (452 words) - [Page not found | RU - Criteo.com](/content/ru/retail-media-for-brands/index.html) (469 words) - [Page not found | BR - Criteo.com](/content/br/retail-media-for-brands/index.html) (638 words) - [MIRANE](/content/wp-content/uploads/2024/06/criteo-contracting-entities-governing-law-and-jurisdiction_it-it-pdf.html) (818 words) - [Novità: potenzia la fase di Discovery | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-potenzia-la-fase-di-discovery-6slohhj5xh/steps/5684731/index.html): Luglio 2026 🚀 Le campagne per potenziare la fase di Discovery o scoperta sono state aggiornate. Un modo più intelligente per ampliare le tue audience! Di cosa si tratta? Le campagne per potenziare la fase di Discovery sono una tipologia di campagna GO completamente automatizzata; sono state recentemente aggiornate e sono ora progettate per svolgere un unico compito in modo eccellente: far conoscere il tuo brand agli acquirenti che ancora non ti hanno scoperto. L’obiettivo della campagna passa dall’incrementare le visite al tuo sito web all’ottimizzazione della portata, per presentare il tuo brand a un’audience più ampia e nuova in una fase più anticipata del percorso. Consideralo come un modo per potenziare in modo più efficace la parte superiore del funnel: le tue campagne basate sulle prestazioni avranno a disposizione un bacino più ampio su cui operare a valle. Chi può utilizzarle? Il potenziamento della discovery è una funzionalità pensata per i brand che vogliono crescere. Se le tue campagne di rendimento stanno andando bene, ma con il passare del tempo noti un calo, di solito significa che ti stai rivolgendo sempre allo stesso gruppo di acquirenti. Il potenziamento della discovery risolve questo problema alimentando costantemente la parte superiore del tuo funnel con audience altamente pertinenti e che non conoscono ancora il tuo brand, apportando alle tue campagne con obiettivi “Acquisizione di nuovi clienti” e “Ottimizzazione delle conversioni” un maggior numero di acquirenti da convertire nelle fasi successive del funnel.Quale valore offrono?Ora è inclusa anche la funzione “Social video“. I tuoi annunci video saranno ora pubblicati sul web, nelle app e sui social all’interno di un’unica campagna.Raggiungi i tuoi futuri clienti ovunque siano, non solo sul web.La distribuzione su tutti i canali è gestita automaticamente dall’intelligenza artificiale di Criteo: non è necessaria alcuna configurazione manuale per ogni canale.Nota: la funzionalità video sui social è disponibile per tutti gli obiettivi delle tue campagne GO.Un targeting dell’audience più mirato. La campagna ora dà la priorità ai nuovi acquirenti del marchio, non solo a quelli che potrebbero cliccare.L’IA di Criteo utilizza i dati commerce per identificare le audience che sono davvero rilevanti per il tuo brand e che potrebbero diventare futuri clienti.Ogni impression rappresenta un modo per presentarti a qualcuno che ancora non ti conosce.Una portata più ampia con più formati. I formati video, display e native interagiscono tra loro in un numero maggiore di contesti per aumentare la visibilità del tuo brand.Più nuovi acquirenti riesci a raggiungere oggi, più ampio sarà il bacino di utenza su cui dovranno operare nel tempo le tue campagne lower-funnel.Monitora i risultati in base agli utenti esposti e alla portata, e osserva l’incremento a valle nelle tue campagne di conversioni nel corso del tempo.I tre obiettivi delle campagne GOObiettivo Cosa consente Indicatori chiave Potenziamento della fase di discovery Raggiunge un’audience che non conosce ancora il brand tramite web, app e social Utenti esposti, portata, impression Acquisire nuovi clienti Trasforma visitatori e clienti potenziali in primi acquirenti Primi ordini, costo di acquisizione dei clienti Ottimizzazione delle conversioni Aumenta la revenue grazie a clienti nuovi e abituali ROAS, revenue, ordini 🌟 Per saperne di più (530 words) - [Novità: video sui social | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-video-sui-social-l3f2fsstez/steps/5711044/index.html): Giugno 2026 🚀 Ti presentiamo i contenuti video creativi nel nostro inventario pubblicitario social! Di cosa si tratta? I video sono ora disponibili come formati di annunci su Meta. Ora puoi pubblicare le tue creatività video direttamente su Facebook e Instagram, il tutto tramite la configurazione delle tue campagne di Criteo già esistenti. Nessuna piattaforma separata, nessun nuovo flusso di lavoro.  L’intelligenza artificiale di Criteo suddivide dinamicamente il tuo budget tra Meta e il web in tempo reale, in modo che la tua spesa sia sempre indirizzata dove le prestazioni sono migliori. Chi può utilizzarle? Il video è il formato più coinvolgente sui social media e si adatta a qualsiasi obiettivo. Le persone trascorrono in media 2,5 ore al giorno sui social media e il 39% scopre proprio lì nuovi prodotti e brand. Qualunque sia il tuo obiettivo, il video è il formato che le coinvolge.Aumenta il traffico e le visite: un video cattura l’attenzione nei primi tre secondi e trasforma lo scorrimento della pagina in un clic.Ottimizza vendite e conversioni: quattro acquirenti su cinque effettuano un acquisto dopo aver visto un video del brand. Il video non è più solo uno strumento da usare per creare consapevolezza, ma una leva di conversione di comprovata efficacia.Quale valore offrono?Pubblicare annunci video su Meta permette al tuo brand di raggiungere gli acquirenti più motivati proprio nei momenti in cui sono più ricettivi: nel loro feed, tra una storia e l’altra e nel bel mezzo di un reel.Puoi raggiungere la tua audience proprio dove già si trova.Il 75% dei video guardati viene visualizzato su dispositivi mobili.L’IA di Criteo apprende su tutti i canali e ridistribuisce continuamente il budget verso quelli che garantiscono i risultati migliori.Le prestazioni migliorano quando web, app e social interagiscono tra loro.Gli inserzionisti che utilizzano Criteo per le campagne web e social registrano un aumento medio del ROAS del 20% rispetto alle sole campagne web.Ricordati di sfruttare al massimo ogni secondo. I video per i social non richiedono un budget di produzione elevato, ma una struttura adeguata. Alcuni principi che funzionano sempre su Meta:Metti in primo piano il tuo prodotto nei primi tre secondi. L’attenzione cala rapidamente, quindi vai subito al punto prima che l’utente continui a scorrere.Progetta per una visione in silenzio. L’85% dei video sui social viene guardato senza audio. I sottotitoli e i testi sullo schermo sono fondamentali.Scegli il formato verticale. Il formato 9:16 riempie lo schermo dei dispositivi mobili e attira maggiormente l’attenzione. È il formato consigliato per Meta.Adatta la CTA al tuo obiettivo. Ad esempio, “Scopri di più ” per la consapevolezza e “Acquista ora” per la conversione. La giusta CTA nel momento più adatto stimola all'azione.🌟 Per saperne di più (473 words) - [Novità: video sui social per le campagne GO | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-video-sui-social-per-le-campagne-go-riufwbkpjw/steps/5746130/index.html): Luglio 2026 🚀 Estendi i tuoi annunci video alle piattaforme social con le tue campagne GO! Di cosa si tratta? Il video è il formato più coinvolgente sui social media e si adatta a qualsiasi obiettivo. Le persone trascorrono in media 2,5 ore al giorno sui social media e il 39% scopre proprio lì nuovi prodotti e brand. Con le campagne GO, ora puoi estendere i tuoi annunci video anche a Meta dalla stessa campagna, senza alcuna configurazione aggiuntiva né modifiche al flusso di lavoro. Per pubblicare annunci video sulle piattaforme social, la tua creatività video deve includere:Tre video di impatto per i socialHD, risoluzione minima 720 pFormati - 1:1, 16:9 o 9:16È necessario collegare l’account socialÈ necessario che video e social siano abilitatiUna volta che entrambi sono attivi, i tuoi annunci video vengono pubblicati contemporaneamente sul web, nelle app e sui social. Inoltre, l’intelligenza artificiale di Criteo suddivide automaticamente il tuo budget tra i vari canali, reindirizzando la spesa verso quelli con le migliori prestazioni in modo continuo. Chi può utilizzarle?Aumenta la visibilità del tuo brand. Fai in modo che il tuo brand sia sotto gli occhi dei consumatori laddove trascorrono la maggior parte del loro tempo.Lancia nuovi prodotti. I video sui social sono uno dei modi più efficaci per presentare una novità e generare immediatamente consapevolezza.Rimani sempre presente nella mente dei clienti. Raggiungi gli acquirenti sul web, nelle app e sui social, in modo che il tuo brand sia presente in ogni fase del loro percorso.Aumenta le vendite. Quattro acquirenti su cinque effettuano un acquisto dopo aver visto un video del brand. I video sui social non sono solo uno strumento di consapevolezza, ma un fattore comprovato di incremento delle vendite.Quale valore offrono?Più portata per la stessa campagna. I tuoi annunci video raggiungono ora gli acquirenti sulle piattaforme social quando sono più ricettivi, nel loro feed e tra un contenuto e l’altro. Nessuna nuova campagna, nessun nuovo flusso di lavoro.Spese ottimizzate. L’IA di Criteo apprende su tutti i canali e ridistribuisce continuamente il budget verso i canali che garantiscono i risultati migliori. Gli inserzionisti che utilizzano Criteo per le campagne sia sul web che sui social registrano un aumento medio del ROAS del 20% rispetto alle campagne solo sul web.Priorità ai dispositivi mobili. Il 75% di tutti i video viene visualizzato su dispositivi mobili. Le piattaforme social si trovano dove si muove già il tuo pubblico.Fai in modo che ogni secondo conti I video sui social non richiedono un budget elevato per la produzione, ma una struttura adeguata. Alcuni principi che funzionano sempre sulle piattaforme social:Metti in evidenza il tuo prodotto nei primi tre secondi. L’attenzione cala rapidamente, quindi vai subito al punto prima che l’utente continui a scorrere.Progetta per una visione in silenzio. L’85% dei video sui social viene guardato senza audio. Utilizza le didascalie e il testo sullo schermo.Punta sul formato verticale. Un formato 9:16 riempie lo schermo sui dispositivi mobili e attira maggiormente l’attenzione.Adatta la CTA al tuo obiettivo. Ad esempio, “Scopri di più” per aumentare il traffico e “Acquista ora” per favorire le conversioni.🌟 Per saperne di più (537 words) - [Glossario di pubblicità | Guida Criteo Commerce Growth](/content/help/kb/guide/it/glossario-di-pubblicita-yus31dbk7l/steps/2331986/index.html): A API: un’interfaccia di programmazione delle applicazioni, un modo in cui due o più programmi informatici possono comunicare tra loro.Asta unificata: si tratta di una funzione programmatica che consente a più DSP di competere per lo stesso spazio pubblicitario.Attribuzione del click-through: un parametro utilizzato per dimostrare il valore preciso di un annuncio. Viene registrato monitorando i clic su un annuncio, fino all’acquisto.B Banner pubblicitari: una delle forme pubblicitarie più longeve; i banner pubblicitari inseriscono immagini statiche o animate in un sito web, in genere solo occasionalmente, ma a volte in modo continuo.CCampagna: una struttura utilizzata per distribuire gli annunci alla propria audience.CPM: il costo per mille è l’importo che gli inserzionisti pagano agli editori per ogni 1.000 impression di annunci. Questo parametro aiuta gli editori a tenere presente il numero di risorse da assegnare al proprio portfolio per mantenerlo in positivo.Creatività: descrive una singola pubblicità. Le creatività sono file che vengono caricati nel sistema e che devono essere moderati prima di poter essere utilizzati.CTR: Il click-through rate o tasso di clic è la percentuale di utenti che hanno visto un annuncio e vi hanno cliccato. Questa metrica aiuta gli inserzionisti di app a comprendere al meglio la percentuale di utenti che hanno cliccato sul loro annuncio e sono stati reindirizzati al loro sito web. Click-through Rate (CTR) = click/impression.CVR o tasso di conversione: il tasso di conversione misura la percentuale di persone che vengono convinte dalla pubblicità a compiere una particolare azione, come cliccare su un link o effettuare un acquisto.DDAU o utenti giornalieri attivi: da “Daily Active Users“, è un indicatore che mostra la quantità totale di utenti che visitano un sito web ogni giorno. Il parametro dei DAU dà un’idea del successo di un sito web, in quanto mostra quanto gli utenti ne siano coinvolti o fedeli.DSP: una piattaforma demand-side (Demand Side Platform) è un sistema che consente agli acquirenti di inventory pubblicitarie digitali di gestire più account di scambio di annunci e dati attraverso un’unica interfaccia.EEditore: un editore fornisce capacità e inventory per consentire agli inserzionisti di pubblicare annunci sui suoi siti web (offerta). Un editore può essere un sito web che vende spazi di proprietà a inserzionisti e agenzie.Eventi di conversione: gli eventi di conversione sono azioni specifiche che avvengono su un sito web o una vostra app e vengono tracciate, segnalate e utilizzate come obiettivi nelle campagne.IImpression o visualizzazione: le impression nel marketing digitale indicano agli inserzionisti e agli sviluppatori quante volte un annuncio è stato visualizzato dagli utenti.Inserzionista: un inserzionista è un’entità che paga per pubblicizzare un sito web o un brand. Si trova sul lato della “domanda“ degli annunci pubblicitari e cerca di diffondere un messaggio specifico sul suo prodotto.KKPI: un indicatore di performance o indicatore chiave di performance è un parametro di misurazione delle prestazioni. I KPI valutano il successo di un’organizzazione o di una particolare attività in cui è impegnata.LLTV: il valore del ciclo di vita stima le entrate che un singolo utente genera durante la sua intera vita per un sito web. Aiuta a prevedere il valore monetario di un utente nel tempo. Questo dato è direttamente collegato alla fidelizzazione, perché più a lungo un utente rimane, più articoli aggiunge al suo carrello.MMAU o utenti attivi mensili: gliutenti attivi mensili (Monthly Active Users) indicano quante persone aprono il sito web almeno una volta al mese. Spesso si contrappongono a DAU (utenti attivi giornalieri).RROAS: il ritorno sull'investimento pubblicitario è una metrica basata sui ricavi utilizzata per calcolare l’efficienza e le prestazioni della spesa pubblicitaria digitale. Il ROAS si calcola dividendo l’importo delle entrate generate da una campagna pubblicitaria per l’importo speso per quella campagna.SSet di annunci: gli annunci sono raggruppati in set di annunci, che definiscono come vengono distribuiti e a quale audience. Ci possono essere molti set di annunci per campagna e molti annunci per set di annunci, ma ne basta uno per iniziare.SKAdNetwork: StoreKit Ad Network, o SKAdNetwork, è un’API incentrata sulla privacy gestita da Apple. Aiuta reti pubblicitarie e inserzionisti a misurare l’attività degli annunci (per esempio, impression, clic e installazioni di app) a livello aggregato.TTasso di fidelizzazione: la percentuale di utenti che continuano a interagire con un sito Web nel tempo. Il tasso di fidelizzazione si misura, in genere, in giorni successivi alla prima visita di un utente a un sito web, ad esempio: sette giorni (D7), un giorno (D1), ecc.UUA (User Acquisition): l’acquisizione di utenti comprende i numerosi metodi per ottenerne. Spesso il suo utilizzo si riferisce a schemi come quello del CPI, ma anche la pubblicità e la commercializzazione di un prodotto sono un atto di acquisizione di utenti.UTC: il tempo coordinato universale, o UTC, è il principale standard temporale con cui il mondo regola gli orologi e l’ora. Si trova entro un secondo circa dall’ora solare media a 0° di longitudine, come UT1, e non è regolato per l’ora legale. È di fatto un successore del tempo medio di Greenwich (GMT).WWaterfall (mediazione a cascata): si riferisce a una tipologia di asta per la vendita di annunci che ordina le offerte dell’inserzionista in base all’ordine decrescente del CPM impostato. Si organizzano le fonti di annuncio in modo da ottenere i CPM più elevati per gli inserzionisti e aumentare le entrate per gli editori. Non trovi le informazioni che cerchi? Visita questo glossario dettagliato con le definizioni di altre terminologie.  (913 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-it-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-it-pdf.html) (519 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-it-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-it-pdf.html) (480 words) - [Criteo隐私承诺 | Commerce Growth Help Center](/content/help/kb/guide/zh/criteo-pdiw4yiawh/steps/775742/index.html): Criteo将隐私保护作为合作过程中的指导原则，而非事后考虑的因素。 Criteo于2005年成立于法国，14年来一直遵守法律要求的隐私保护要求，甚至践行比法律（包括通用数据保护条例（GDPR））要求更加严格的隐私保护原则。我们认识到客户数据的敏感性，并致力于保护其保密性和安全性。   通常，我们：仅采集需要提供服务的数据储存邮件中MD5哈希值的SHA256算法哈希值尽可能减少数据保留时间 确保数据安全性提供有利于用户的输出工具 在此过程中，我们不会：直接记录识别信息 存储任何包含邮件内容的原始文件 出于任何其他目的使用或存储您的音频数据 通过客户数据影响您的知识产权 使用第三方所有数据或管理数据中心   行业领导力：投身最佳实践 Criteo具有一系列来自管理机构和标准机构年度审查认证，并倡导为用户提供具有更大透明度和控制权的合作。 我们支持互动广告局透明度和同意框架，并在早期便践行了行业最佳实践，如AdChoices计划，以及： (32 words) - [wp-content/uploads/2024/11/commerce-growth-specific-terms-of-service-it-1-pdf.html](/content/wp-content/uploads/2024/11/commerce-growth-specific-terms-of-service-it-1-pdf.html) (268 words) - [Offsite Optimizations | Commerce Max Help Center](/content/help-retailmedia/kb/en/offsite-optimizations-379955/index.html): In-Flight Optimizations, Buying Strategy & Strategy Targets, Budget Allocation (56 words) - [Criteo Shopper Graph | Guida Criteo Commerce Growth](/content/help/kb/guide/it/criteo-shopper-graph-zs89vjfkr6/steps/775738/index.html): Criteo Shopper Graph è il più grande data set aperto del mondo. Rappresenta una quantità enorme di dati granulari sugli acquirenti, in quanto si basa su oltre 120 segnali di intento di acquisto e 35 mld di eventi storici giornalieri di navigazione e transazione del 72% di tutti gli acquirenti online.Attivato dalla tecnologia di machine learning di ultima generazione di Criteo AI Engine, Criteo Shopper Graph garantisce le massime prestazioni per retailer e brand. Come funziona?Criteo Shopper Graph è organizzato in tre raccolte di dati: grafico dell’identità, mappa degli interessi e dati di misurazione. Questo cosa significa?Criteo Shopper Graph permette ad aziende di qualsiasi dimensione di personalizzare le campagne di annunci e di rivolgersi ad audience specifiche proprio come un grande strumento tecnologico. Maggior copertura da parte di Criteo Shopper Graph significa una migliore personalizzazione fornita a utenti più rilevanti, nonché il massimo impatto per le tue campagne di annunci.Ecco alcuni dei vantaggi per te e per le tue campagne:Migliore personalizzazioneGrazie a oltre 2 miliardi di ID globali abbinati a più di 150 segnali di intento di acquirenti su 35 milioni di eventi quotidiani di shopping e navigazione, Criteo conosce i tuoi clienti attuali e quelli potenziali. Ogni annuncio è fatto su misura per loro.Portata miglioreCriteo opera attraverso le proprietà di Facebook e Google. Oltre a questo raggiungiamo direttamente oltre 4.000 siti web di editori, il che significa che gli annunci di Criteo vengono inseriti prima di altri su siti web di pubblicazioni e media di alto livello.Spesa intelligentePoiché Criteo è in grado di identificare i migliori clienti possibili attraverso Criteo Shopper Graph, non sprechiamo il tuo denaro con annunci che non funzionano. Ogni annuncio viene mostrato all’audience che ha maggiori probabilità di acquistare. (297 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/cn/blog/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/cn/blog/index.html) (11 words) - [Dynamic Creative Optimization+ | Guida Criteo Commerce Growth](/content/help/kb/guide/it/dynamic-creative-optimization-vwconh5bca/steps/775739/index.html): Dynamic Creative Optimization+ potenzia i nostri annunci di raccomandazione dei prodotti, determinando il design giusto per ogni dispositivo, contesto e fase del percorso dell’acquirente: diamo il massimo impatto ai vostri annunci video e display.   Come funziona? Gli approfondimenti provenienti da oltre 2 miliardi di acquirenti mensili generano annunci in tempo reale personalizzati per ogni individuo, allineati agli standard del tuo brand. La nostra tecnologia utilizza il machine learning per scegliere, per ogni acquirente e contesto, l’insieme di componenti visivi più rilevanti da visualizzare, ottimizzando contenuto e creatività.   Cosa fa per te Dynamic Creative Optimization+? Se il tuo annuncio non è personalizzato su quello che l’acquirente desidera in quel momento, è praticamente invisibile. La maggior parte degli operatori del marketing sa che la personalizzazione è il modo più potente per far risaltare gli annunci, specialmente nel trafficato mondo digitale di oggi. DCO+ assicura che i tuoi annunci siano visivamente efficaci nel trasmettere contenuto e messaggio.   Ecco alcuni dei vantaggi di DCO+: Crea annunci di marca in modo coerente: costruisci il tuo framework di design on-brand, acquisendo tutti gli elementi necessari per la generazione di annunci in tempo reale, compresi i colori, i font, le navigazioni, le Call To Action e altro ancora. Adatta gli elementi dell’annuncio a ogni acquirente con l’IA: l’ottimizzazione creativa in tempo reale impiega microsecondi per selezionare gli elementi di design del tuo framework per ogni annuncio, sulla base di una potente intelligenza artificiale predittiva che considera oltre 120 segnali di intento dell’acquirente, come i prodotti visti e i siti visitati. Raggiungi più acquirenti con annunci pertinenti: la libertà dalle restrizioni di dimensioni e layout consente di rendere dinamici i design personalizzati per qualsiasi dispositivo e di visualizzare l’inventory al momento giusto, ottenendo il massimo in termini di portata e risultati.   Guarda DCO+ in azione nella galleria dei formati delle creatività (306 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/cn/success-stories/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/cn/success-stories/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/company/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/company/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/http/go-criteo-com/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/privacy/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/http/go-criteo-com/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/privacy/index.html) (11 words) - [Maggiori informazioni su Criteo | Guida Criteo Commerce Growth](/content/help/kb/guide/it/maggiori-informazioni-su-criteo-d3oksrgksc/steps/2437260/index.html): Criteo è la migliore fonte per sapere dove, come e perché le persone comprano su Internet. Gli esclusivi dati sul commerce di Criteo e l’IA ti aiutano a trovare le persone giuste per far crescere il tuo business e ti consentono di trovare il messaggio giusto per ogni persona in base al suo intero percorso di acquisto. Forniamo la piattaforma tecnologica globale Commerce Media che collega le impression dei media a oltre 1.000 miliardi di transazioni commerciali.Trasformiamo i nostri oltre 170 retailer in aziende mediatiche, massimizzando le revenue pubblicitarie e ottimizzando la rilevanza per l’utente finale.Aiutiamo brand e agenzie a coinvolgere gli acquirenti attraverso media e canali di vendita, per creare consapevolezza e considerazione e, in ultima analisi, incrementare le vendite.Consentiamo ai nostri 3.000 editori di diventare aziende del commerce, collegando il punto in cui le persone consumano contenuti a quello in cui acquistano.Indirizziamo i nostri 22.000 marketer verso nuovi clienti e verso quelli che hanno perso, creando audience e creatività basate sull’IA, per coinvolgere le persone.In che modo può aiutarti CriteoPrima di iniziare, è necessario pensare a ciò che desideri realizzare. Supponiamo che tu voglia:Incrementare l’awareness del tuo brand o aumentare le visite al tuo sito web. Avrai bisogno di creare una campagna di acquisizione per coinvolgere nuovi utenti e fare scoprire loro il brand e i prodotti che offri, oltre che il tuo sito web.Concentrarti sull’aumento delle conversioni sul tuo sito web.Dovrai quindi creare una campagna di retention per coinvolgere gli utenti che non hanno ancora acquistato nulla sul tuo sito web. I nostri suggerimenti: utilizza sia le campagne di acquisizione che quelle di retention. Le campagne di acquisizione alimenteranno costantemente l’audience del tuo sito web con nuovi potenziali clienti, mentre le campagne di retention contribuiranno a fidelizzarli. Ora che i tuoi obiettivi sono chiaramente definiti, puoi impostare KPI misurabili e raggiungibili, come ad esempio revenue, vendite, ROAS, CPC, clic, visite, utenti esposti. Una volta definiti i tuoi KPI, Criteo può aiutarti a monitorarne l’evoluzione. (314 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www2-criteo-com/cn_global_consumer_electronics_pulse_2025-pdf.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www2-criteo-com/cn_global_consumer_electronics_pulse_2025-pdf.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/http/go-criteo-com/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/http/go-criteo-com/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/privacy/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [L’AI Engine di Criteo | Guida Criteo Commerce Growth](/content/help/kb/guide/it/lai-engine-di-criteo-qjbngj2wba/steps/775737/index.html): I nostri algoritmi avanzati di intelligenza artificiale analizzano i dati in tempo reale del Criteo Shopper Graph, il più grande set di dati aperti sugli acquirenti al mondo, con informazioni su 1,9 mld di shopper attivi mensili e 800 mld di dollari di vendite annuali di ecommerce. A mano a mano che il nostro motore impara dai comportamenti reali dei consumatori, adatta costantemente gli obiettivi della tua campagna.L’AI Engine di Criteo è alla base della nostra tecnologia di annunci iper-rilevanti, caratterizzata da tre elementi principali: Predictive bidding: Predictive Bidding utilizza una vasta gamma di dati sui consumatori per stabilire il valore di ogni impression per te. Noi piazziamo le offerte che fanno fruttare al meglio il tuo budget e i tuoi obiettivi.Raccomandazioni di prodotto: utilizza al meglio il tuo intero catalogo prodotti e tenta i consumatori con i loro prodotti preferiti. La nostra tecnologia di raccomandazioni di prodotto visualizza i prodotti che hanno maggiori probabilità di portare un cliente al tuo sito o alla tua app per acquistare.Dynamic Creative Optimization+ (DCO+): la nostra tecnologia DCO+ ridimensiona le tue creatività e propone i migliori elementi visivi per ogni impression, per creare annunci straordinari basati sulle linee guida del tuo brand.Questo cosa significa?Ogni marketer sa che la personalizzazione è importante quando si gestisce una campagna di annunci. Ma ora i clienti passano continuamente da un dispositivo all’altro e da un canale all’altro, quindi gli annunci personalizzati non sono sufficienti. Hai bisogno di annunci iper-rilevanti e potenziati dall’intelligenza artificiale. (255 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/legal/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/legal/index.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Dove appariranno i tuoi annunci | Guida Criteo Commerce Growth](/content/help/kb/guide/it/dove-appariranno-i-tuoi-annunci-69pn1fvqsp/steps/775740/index.html): Criteo ti offre un accesso impareggiabile a 2 miliardi di acquirenti e alla nostra vasta libreria di oltre 19.000 editori. Siamo anche i maggiori acquirenti esterni su Google e le nostre relazioni con 4.000 editori premium garantiscono ai nostri clienti il primo accesso all'inventario premium. I tuoi annunci verranno visualizzati dove i tuoi prossimi migliori clienti leggono, ricercano, imparano e fanno acquisti. Di conseguenza, raggiungerai accuratamente i tuoi clienti in base a ciò che vogliono acquistare quando sono pronti per acquistarlo. Desktop, dispositivi mobili e dispositivi I tuoi annunci verranno visualizzati in posizioni diverse a seconda dell'obiettivo della campagna e del pubblico. Ciò include anche annunci su tablet, dispositivi mobili e app, creando un'esperienza multicanale e multidispositivo senza interruzioni per i tuoi clienti. Internet aperto: cosa devi sapere Ogni editore, rivenditore e sito Web di marca che non si trovi dietro un giardino recintato fa parte di ciò che Criteo chiama "Internet aperto", dove trascorrono il loro tempo tanti consumatori quanti su Facebook e Google. L'Open Internet crea opportunità per tutti perché: I consumatori ottengono annunci migliori e maggiori controlli del consenso. Gli editori generano entrate da annunci pertinenti basati sull'intelligenza artificiale senza commissioni opache. Gli inserzionisti raggiungono il pubblico che non dedica tempo alla ricerca e ai social. Criteo è anche indipendente dalla fornitura. Non possediamo, gestiamo o favoriamo alcuna particolare fonte di inventario, quindi i tuoi annunci raggiungono il pubblico migliore per te. (238 words) - [www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com.html](/content/www4/cn/2025-consumer-electronics-report-cn/clkn/https/www-criteo-com.html) (11 words) - [Guida introduttiva a Criteo | Guida Criteo Commerce Growth](/content/help/kb/it/guida-introduttiva-a-criteo-254603/index.html): Home page in Commerce Growth, Benvenuti a Commerce Growth!, Iniziare con le basi (22 words) - [wp-content/uploads/2020/10/criteo-x-ttd-press-release-unified-pdf.html](/content/wp-content/uploads/2020/10/criteo-x-ttd-press-release-unified-pdf.html) (615 words) - [Guida rapida all’integrazione | Guida Criteo Commerce Growth](/content/help/kb/guide/it/guida-rapida-allintegrazione-sgmijr59lm/steps/775706/index.html): Vuoi lanciare la tua prima campagna? Questa guida spiega come assicurarsi che il proprio account sia impostato correttamente per iniziare a gestire gli annunci con Criteo. Segui i passaggi qui sotto per importare il tuo catalogo prodotti (Feed di prodotti), verificare che Criteo OneTag sia in funzione sul tuo sito web e creare il tuo primo set di annunci. (84 words) - [Risultati delle misurazioni | Guida Criteo Commerce Growth](/content/help/kb/it/risultati-delle-misurazioni-105057/index.html): Configura i migliori KPI e migliora la tua performance grazie agli analytics. (13 words) - [Obiettivi della pubblicità | Guida Criteo Commerce Growth](/content/help/kb/it/obiettivi-della-pubblicita-105026/index.html): Come scegliere il giusto obiettivo pubblicitario, Marketing su tutto il funnel e percorso del cliente (44 words) - [Hepsiburada | DE - Criteo.com](/content/de/success-stories/hepsiburada/index.html): Hepsiburada doubles ROAS and lowers costs with automated GO Campaigns. (418 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [入门 | Commerce Growth Help Center](/content/help/kb/zh/105019/index.html): 探索Criteo完整指南 (9 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/company/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/company/index.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [Commerce Growth Help Center](/content/help/kb/zh/index.html): 最新动态, 入门, 管理广告活动, 结果衡量, 账户与计费, 故障排除, API文档, 在线识别消费者能力, GO广告活动 (29 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/blog/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/blog/index.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/hub-criteo-com/uidh3/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/hub-criteo-com/uidh3/index.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/success-stories/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/success-stories/index.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/legal/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/legal/index.html) (11 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/privacy/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/cn/privacy/index.html) (11 words) - [Retail Media for Brands | KR - Criteo](/content/kr/retail-media-for-brands/index.html): 크리테오의 리테일 미디어로 디지털 매장을 확장하고, 브랜드 인지도를 구축하며, 프리미엄 리테일러 전반에서 상품 판매를 향상하십시오. 이제, 리테일 미디어를 쉽게 구매할 수 있게 되었습니다. (548 words) - [www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/cn/2025-health-beauty-report-cn/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Novedad: Vídeo en redes sociales para campañas de GO | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-video-en-redes-sociales-para-campanas-de-go-riufwbkpjw/steps/5746130/index.html): Julio de 2026 🚀 ¡Amplía el alcance de tus anuncios de vídeo a las redes sociales con tus campañas GO! ¿De qué se trata? El vídeo es el formato que más atrae a los usuarios en las redes sociales y resulta eficaz para cualquier objetivo. La gente pasa una media de 2,5 horas al día en las redes sociales, y el 39 % descubre allí nuevos productos y marcas. Con las campañas GO, ahora puedes ampliar tus anuncios de vídeo también a Meta , desde la misma campaña, sin necesidad de configuraciones ni procesos adicionales. Para publicar anuncios de vídeo en las redes sociales, tu creatividad de vídeo debe cumplir los siguientes requisitos:Tres vídeos aptos para redes socialesHD, mínimo 720pFormatos de imagen: 1:1, 16:9 o 9:16Debes tener conectada tu cuenta de la red socialEl vídeo y las redes sociales deben estar activadosUna vez que ambos estén configurados, tus anuncios de vídeo se mostrarán simultáneamente en la web, en la app y en las redes sociales. Además, la Criteo IA distribuye automáticamente tu presupuesto entre los distintos canales, redirigiendo el gasto hacia aquellos en los que el rendimiento es mayor, de forma continua. ¿A quién va dirigido?Aumenta la visibilidad de tu marca. Haz que tu marca llegue a los compradores allí donde pasan la mayor parte de su tiempo.Lanza nuevos productos. Los vídeos en las redes sociales son una de las formas más eficaces de presentar algo nuevo y generar awareness de forma inmediata.Mantén tu marca presente en la mente de los clientes.Llega a los compradores a través de la web, la app y las redes sociales, para que tu marca esté presente en cada paso del proceso de compra.Aumenta tus ventas. Cuatro de cada cinco compradores realizan una compra tras ver un vídeo de la marca. El vídeo en redes sociales no es solo una estrategia de awareness, sino un motor de ventas de eficacia probada.¿Qué valor aporta?Mayor alcance, la misma campaña.Tus anuncios de vídeo llegan ahora a los compradores en las redes sociales en los momentos en que están más receptivos: en su feed y entre contenido. Ni nuevas campañas, ni nuevos flujos de trabajo.Inversiones más inteligentes.La Criteo aprende a través de todos los canales y reasigna continuamente el presupuesto hacia aquellos en los que se obtienen mejores resultados. Los anunciantes que utilizan conjuntamente la web y las redes sociales con Criteo observan un aumento medio del 20 % en el ROAS en comparación con el uso exclusivo de la web.Escala mobile-first.El 75 % de todos los vídeos se consumen en dispositivos móviles. Las redes sociales son el lugar donde ya se encuentra tu audiencia.Cada segundo cuenta Los vídeos para redes sociales no necesitan un gran presupuesto de producción, sino la estructura adecuada. Algunos principios que siempre funcionan en las redes sociales:Presenta tu producto en los tres primeros segundos. La atención se pierde rápidamente, así que ve al grano antes de que el usuario haga scroll.Diseña el vídeo para verlo sin sonido.El 85 % de los vídeos en redes sociales se ven sin sonido. Utiliza subtítulos y texto en pantalla.Opta por el formato vertical.Un formato de 9:16 ocupa toda la pantalla en los dispositivos móviles y capta más la atención.Adapta tu llamada a la acción (CTA) a tu objetivo.Por ejemplo,«Descubrir más» para generar tráfico y«Comprar ahora» para generar conversiones.🌟 Más información (586 words) - [Dynamic Creative Optimization+ | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/dynamic-creative-optimization-vwconh5bca/steps/775739/index.html): Dynamic Creative Optimization+ impulsa nuestros anuncios de recomendación de productos determinando el diseño adecuado para cada dispositivo, contexto y etapa del proceso de compra del comprador, maximizando el impacto de tus anuncios de vídeo y display.   ¿Cómo funciona? Los insights de más de 2.000 millones de compradores mensuales generan anuncios personalizados en tiempo real para cada persona, alineados con los estándares de tu marca. Nuestra tecnología utiliza el machine learning para elegir, en función de cada comprador y contexto, el conjunto de componentes visuales más relevante que mostrar, optimizando tanto el contenido como la creatividad.   ¿Qué significa Dynamic Creative Optimization+ para ti? Si tu anuncio no está adaptado a lo que el comprador desea ver en ese momento, es básicamente invisible. La mayoría de los profesionales del marketing saben que la personalización es la forma más poderosa de que sus anuncios destaquen, especialmente en el saturado mundo digital actual. DCO+ garantiza la eficacia visual de sus anuncios a la hora de transmitir su contenido y mensaje.   Estas son algunas de las ventajas del ACA+: Ofrece anuncios coherentes con tu marca: construye tu marco de diseño de marca, capturando todos los elementos necesarios para la generación de anuncios en tiempo real, incluidos colores, fuentes, navegaciones, llamadas a la acción y más. Adapta los elementos del anuncio a cada comprador con IA: la optimización de la creatividad en tiempo real (RTCO) tarda microsegundos en seleccionar los elementos de diseño de tu marco para cada anuncio, basándose en una potente IA predictiva que tiene en cuenta más de 120 señales de intención de compra, como los productos vistos y los sitios visitados. Llega a más compradores con anuncios relevantes: la ausencia de restricciones de tamaño y diseño permite que los diseños personalizados se muestren dinámicamente en cualquier dispositivo y que el inventario se muestre justo en el momento adecuado, lo que te permite llegar al máximo número de compradores y obtener los mejores resultados.   Observa DCO+ en acción en la galería de formatos de creatividades (335 words) - [La promesa de privacidad de Criteo | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/la-promesa-de-privacidad-de-criteo-pdiw4yiawh/steps/775742/index.html): Para Criteo, la privacidad no es una ocurrencia tardía, es nuestro principio rector. Como empresa francesa fundada en 2005, las protecciones de privacidad de Criteo se han adherido o superado constantemente lo que exige la ley, incluido el RGPD, durante más de 14 años. Entendemos la sensibilidad de los datos de los clientes y estamos comprometidos a proteger su confidencialidad y seguridad. Nosotros siempre: Recopilar solo los datos necesarios para prestar nuestro servicio Almacene el hash SHA256 del hash MD5 de los correos electrónicos Minimice la retención de datos Garantice la seguridad de los datos Proporcionar una herramienta de exclusión voluntaria fácil de usar Nosotros nunca: Registrar información de identificación directa Almacene cualquier archivo original que contenga correos electrónicos Usar o almacenar los datos de su audiencia para cualquier otro propósito Impacte su propiedad intelectual con respecto a los datos de los clientes Use cualquier centro de datos administrado o de propiedad de terceros Liderazgo en la industria: invertir en las mejores prácticas Criteo cuenta con una gran cantidad de certificaciones que son revisadas anualmente por organismos rectores y normativos, y respalda iniciativas que brindan mayor transparencia y control a los usuarios. Somos defensores del Marco de Consentimiento y Transparencia de IAB y fuimos pioneros en adoptar las mejores prácticas de la industria, como el programa AdChoices, además de: (548 words) - [Novedad: Drive Discovery | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-drive-discovery-6slohhj5xh/steps/5684731/index.html): Julio de 2026 🚀 Las campañas de descubrimiento de Drive ya se han actualizado. ¡Una forma más inteligente de aumentar tu audiencia! ¿De qué se trata? «Drive Discovery», un tipo de campaña GO totalmente automatizada, se ha actualizado y optimizado para hacer una cosa especialmente bien: dar a conocer tu marca a los compradores que aún no la conocen. El objetivo de la campaña pasa de generar visitas al sitio web a maximizar el alcance, dando a conocer tu marca a un público más amplio y nuevo en una fase más temprana de su recorrido. Considéralo como una forma de desarrollar la parte superior de tu embudo de manera más eficaz, para que tus campañas de rendimiento dispongan de un mayor número de clientes potenciales con los que trabajar en las fases posteriores. ¿A quién va dirigido? Drive Discovery está pensado para marcas que quieren crecer. Si tus campañas de rendimiento funcionan bien, pero observas que los resultados van disminuyendo con el tiempo, suele ser una señal de que te estás dirigiendo repetidamente al mismo grupo de compradores. Drive Discovery resuelve este problema al nutrir continuamente la parte superior de tu embudo con audiencias que aún no conocen la marca y que son muy relevantes, lo que proporciona a tuscampañas de «Captación de nuevos clientes» y«Maximización de conversiones» más compradores entre los que generar conversión en las fases posteriores del proceso.¿Qué valor aporta?Ahora se incluyen los vídeos en redes sociales. Tus anuncios de vídeo se publican ahora en la web, en apps y en redes sociales en una única campaña.Llega a tus futuros clientes allí donde pasen su tiempo, no solo en internet.La distribución en todos los canales se gestiona automáticamente mediante la IA de Criteo, por lo que no es necesaria ninguna configuración manual por canal.Nota: el vídeo en redes sociales está disponible para todos los objetivos de tus campañas de GO.Una segmentación de audiencias más inteligente. La campaña da ahora prioridad a los compradores que no conocen la marca, y no solo a aquellos que tienen probabilidades de hacer clic.Criteo AI utiliza datos comerciales para identificar a las audiencias que son realmente relevantes para tu marca y que tienen probabilidades de convertirse en futuros clientes.Cada impresión es una forma de presentarte a alguien que aún no te conoce.Mayor alcance con más formatos. Los formatos de vídeo, display y nativos se combinan en más entornos para aumentar la visibilidad de tu marca.A cuantos más clientes nuevos llegues hoy, mayor será el grupo de clientes con el que deberán trabajar tus campañas low-funnel a lo largo del tiempo.Realiza un seguimiento de cómo funcionan las campañas teniendo en cuenta el número de usuarios expuestos y el alcance, y observa cómo aumenta la conversión en tus campañas con el paso del tiempo.Los tres objetivos de las campañas GOObjetivo Para qué sirve Métricas clave Impulsar el descubrimiento Llega a audiencias que aún no conocen la marca a través de la web, la app y las redes sociales Usuarios expuestos, alcance, impresiones Captar nuevos clientes Convierte a los visitantes del sitio web y a los clientes potenciales en compradores por primera vez Primeros pedidos, coste de captación de clientes Maximizar las conversiones Genera más ingresos gracias a los clientes nuevos y habituales ROAS, ingresos, pedidos 🌟 Más información (556 words) - [Criteo Shopper Graph | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/criteo-shopper-graph-zs89vjfkr6/steps/775738/index.html): Criteo Shopper Graph es el activo de datos abierto más grande del mundo. Representa una enorme cantidad de datos granulares sobre los compradores, ya que se basa en más de 120 señales de intención de compra y 35.000 eventos históricos diarios de navegación y transacciones del 72 % de todos los compradores online.Activado por el mejor machine learning del motor de IA de Criteo, Criteo Shopper Graph impulsa el máximo rendimiento para los retailers y las marcas. ¿Cómo funciona?Criteo Shopper Graph se organiza en tres colectivos de datos: gráfico de identidad, mapa de intereses y datos de medición. ¿Qué significa para ti?Criteo Shopper Graph permite a las empresas de todos los tamaños personalizar sus campañas publicitarias y dirigirse a su audiencia objetivo al igual que los gigantes tecnológicos. Una mayor cobertura de Criteo Shopper Graph significa una mejor personalización ofrecida a usuarios más relevantes, maximizando el impacto de tus campañas publicitarias.Estas son algunas de las ventajas para ti y tus campañas:Mejor personalizaciónCon más de 2.000 millones de ID globales comparados con más de 150 señales de intención de compra en 35 millones de eventos diarios de compra y navegación, Criteo conoce bien a tus clientes y a tus clientes potenciales. Cada anuncio está hecho a su medida.Mejor alcanceCriteo trabaja en todas las propiedades de Facebook y Google. También llegamos directamente a más de 4.000 sitios web de publishers, lo que significa que los anuncios de Criteo aparecen antes que otros en los principales sitios web de publicaciones y medios.Mejor inversiónDado que Criteo puede identificar a los mejores clientes posibles a través del Criteo Shopper Graph, no malgastamos tu dinero en anuncios que no funcionarán. Cada anuncio se muestra a las audiencias que tienen más probabilidades de comprar. (300 words) - [Comience con la API de soluciones de marketing de Criteo | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/comience-con-la-api-de-soluciones-de-marketing-de-criteo-r9e5r03y2e/steps/2531460/index.html): La API de Criteo permite a los desarrolladores desarrollar mediante programación la red de publicidad más grande del mundo. Con la API, puede desbloquear el poder de las innovaciones líderes en la industria de Criteo. Aprovecha las potentes soluciones de segmentación de Criteo para crear aplicaciones flexibles personalizadas según tus necesidades, luego automatizarlas y escalarlas. Casos de uso comunes para la API de soluciones de marketing Cree informes personalizados : obtenga información granular sobre las campañas, con la capacidad de comparar el rendimiento en más de 100 métricas Gestión de campañas automatizada: recuperar y actualizar conjuntos de anuncios Cree y actualice audiencias : cree y administre fácilmente segmentos de audiencia específicos, usando su propio CRM o datos de su CDP, DMP y otras fuentes Administración de creatividades automatizada: configure y administre creatividades y anuncios Para los anunciantes que administran cuentas grandes, complejas o muchas, la API de Criteo puede ayudar al proporcionar controles precisos, personalización y capacidades de automatización. A través de la API, también puede integrar campañas de Criteo con sus herramientas internas o de terceros. (191 words) - [Criteo AI Engine | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/criteo-ai-engine-qjbngj2wba/steps/775737/index.html): Nuestros avanzados algoritmos de IA analizan datos en tiempo real del Criteo Shopper Graph, el mayor conjunto de datos de compradores abierto del mundo, con insights sobre 1.900 millones de compradores mensuales activos y 800.000 millones de dólares en ventas anuales de e-commerce. A medida que nuestra inteligencia artificial aprende de los comportamientos reales de los compradores, se adapta continuamente a los objetivos de tu campaña.El motor de IA de Criteo impulsa nuestra tecnología publicitaria hiperrelevante con tres componentes básicos: Pujas predictivas: las pujas predictivas utilizan una ingente cantidad de datos sobre consumidores para determinar el valor de cada impresión para ti. Realizamos las pujas que más se ajustan a tu presupuesto y a tus objetivos.Recomendaciones de productos: saca partido de todo tu catálogo de productos y atrae a los compradores con aquellos productos que les encantarán. Nuestra tecnología de recomendaciones de productos muestra los productos con más probabilidades de atraer a un cliente a tu sitio web o app y generar conversión.Dynamic Creative Optimization+ (DCO+): nuestra tecnología DCO+ escala tus creatividades y sirve los mejores elementos visuales para cada impresión con el fin de producir anuncios impactantes basados en las directrices de tu marca.¿Qué significa esto para ti?Todos los profesionales del marketing saben que la personalización es importante cuando se realiza una campaña publicitaria. Pero en una era en la que los clientes cambian constantemente de dispositivos y canales, los anuncios personalizados no son suficientes. Necesitas anuncios hiperperrelevantes generados por IA. (250 words) - [Más información sobre Criteo | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/mas-informacion-sobre-criteo-d3oksrgksc/steps/2437260/index.html): Criteo es el mejor a la hora de saber dónde, cómo y por qué compran las personas en Internet. La tecnología de IA (Inteligencia Artificial) y los datos comerciales exclusivos de Criteo te ayudan a encontrar a las personas adecuadas para hacer crecer tu negocio y presentar el mensaje adecuado para cada persona basándose en su proceso de compra completo. Proporcionamos la plataforma tecnológica global Commerce Media que conecta las impresiones de medios con más de 1 billón de transacciones comerciales.Convertimos a nuestros más de 170 retailers en empresas de medios maximizando los ingresos publicitarios y optimizando al mismo tiempo la relevancia para el usuario final.Ayudamos a marcas y agencias a captar consumidores a través de canales de venta y redes sociales para aumentar el Awareness y la consideración y, en última instancia, para contribuir a incrementar las ventas.Permitimos a nuestros 3000 publishers convertirse en empresas comerciales conectando el lugar donde las personas consumen contenido con el lugar donde compran.Dirigimos a nuevos y antiguos clientes a nuestros 22.000 profesionales del marketing mediante la creación de audiencias y creatividades impulsadas por IA (Inteligencia Artificial) que logran el engagement de las personas.En qué puede ayudarte CriteoEs necesario que pienses en lo que quieres conseguir. Digamos que quieres:Dar a conocer tu marca o conseguir más visitas en tu sitio web. Entonces, debes crear una Campaña de captación para atraer a nuevos usuarios que descubran tu marca, tus productos y tu sitio web.Estás centrado en conseguir más conversiones en tu sitio web.A continuación, debes crear una campaña de retención para captar a los usuarios que aún no han comprado nada en su sitio web. Nuestros consejos: utiliza tanto campañas de Captación como de Retención. Las campañas de captación generarán un flujo constante de audiencia a tu sitio web, con nuevos clientes potenciales, y las campañas de retención te ayudarán a convertirlos en clientes fieles. Ahora que ya has definido claramente tus objetivos, es posible que desees establecer KPI medibles y alcanzables como Ingresos, Ventas, ROAS, CPC, Clics, Visitas y Usuarios expuestos. Criteo puede ayudarte a seguir la evolución de tus KPI una vez definidos. (321 words) - [Novedad: Vídeo en redes sociales | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-video-en-redes-sociales-l3f2fsstez/steps/5711044/index.html): Junio de 2026 🚀 ¡Te presentamos los anuncios en vídeo en el inventario de redes sociales! ¿De qué se trata? El vídeo ya está disponible como formato publicitario en Meta. Ahora puedes publicar tus creatividades de vídeo directamente en Facebook e Instagram, todo ello desde la configuración de tu campaña actual de Criteo. Sin plataforma independiente, no hay ningún flujo de trabajo nuevo.  La Criteo IA distribuye dinámicamente tu presupuesto entre Meta y la web en tiempo real, de modo que tu inversión se destina siempre a donde el rendimiento es mayor. ¿A quién va dirigido? El vídeo es el formato más atractivo en las redes sociales y resulta eficaz para cualquier objetivo. La gente pasa una media de 2,5 horas al día en las redes sociales. El 39 % descubre allí nuevos productos y marcas. Sea cual sea tu objetivo, el vídeo es el formato que va directo al corazón.Aumentar el tráfico y las visitas: el vídeo capta la atención en los tres primeros segundos y convierte el scroll en un clic.Impulsar las ventas y las conversiones: cuatro de cada cinco compradores realizan una compra tras ver un vídeo de la marca. El vídeo ya no es solo un formato para generar awareness; es una herramienta de conversión de eficacia probada.¿Qué valor aporta?Publicar anuncios de vídeo en Meta permite que tu marca llegue a compradores con una alta intención de compra en los momentos en que están más receptivos: en su feed, entre las stories y en medio de los reels.Puedes llegar a tu audiencia allí donde ya se encuentra.El 75 % de los vídeos que ven los usuarios se reproducen en dispositivos móviles.La Criteo IA aprende a partir de ambos canales y reasigna continuamente el presupuesto hacia aquellos en los que se obtienen mejores resultados.Se obtienen mejores resultados cuando la web, la app y las redes sociales funcionan de manera conjunta.Los anunciantes que utilizan conjuntamente la web y las redes sociales con Criteo observan un aumento medio del 20 % en el ROAS en comparación con el uso exclusivo de la web.Recuerda que cada segundo cuenta. Los vídeos para redes sociales no necesitan un gran presupuesto de producción, sino una estructura adecuada. Algunos principios que siempre funcionan en Meta:Presenta tu producto en los tres primeros segundos. La atención se pierde rápidamente; ve al grano antes de que el usuario haga scroll.Diseña tu vídeo para que pueda verse sin sonido. El 85 % de los vídeos en redes sociales se ven sin sonido. Los subtítulos y el texto que aparece en pantalla son esenciales.Escoge el formato vertical. El formato 9:16 ocupa toda la pantalla en el móvil y llama más la atención. Es el formato recomendado para Meta.Adapta tu llamada a la acción (CTA) a tu objetivo. Por ejemplo, Descubrir más para dar a conocer la marca y Comprar ahora para generar conversiones. Una llamada a la acción adecuada en el momento oportuno impulsa la acción.🌟 Más información (506 words) - [Planificación | Ayuda de Criteo Commerce Growth](/content/help/kb/es/planificacion-118597/index.html): Planifica el rendimiento de tu campaña (14 words) - [Guía de integración de inicio rápido | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/guia-de-integracion-de-inicio-rapido-sgmijr59lm/steps/775706/index.html): ¿Listo para lanzar tu primera campaña? Esta guía te explica cómo puedes asegurarte de que tu cuenta esté correctamente configurada para empezar a publicar anuncios con Criteo. Sigue los pasos que se indican a continuación para importar tu catálogo de productos (catálogo de productos), comprueba que Criteo OneTag está funcionando en tu sitio web y crear su primer conjunto de anuncios. (89 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www2-criteo-com/l/126241/2025-06-11/867d6j/index.html](/content/www4/de/spark-of-discovery/clkn/https/www2-criteo-com/l/126241/2025-06-11/867d6j/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/http/www-criteo-com/legal/index.html](/content/www4/de/spark-of-discovery/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/app-unbounce-com/variants/324549309/javascript-3acookiebot-renew.html](/content/www4/de/spark-of-discovery/clkn/https/app-unbounce-com/variants/324549309/javascript-3acookiebot-renew.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Privacidad y seguridad | Ayuda de Criteo Commerce Growth](/content/help/kb/es/privacidad-y-seguridad-105042/index.html): GDPR, CCPA y leyes de privacidad, La promesa de privacidad de Criteo, Marco de Transparencia y Consentimiento, ¿Cómo protege Criteo tus datos? (55 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/privacy/index.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/de/spark-of-discovery/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/de/spark-of-discovery/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [wp-content/uploads/2024/07/q3-football-championships-curated-seasonal-supply-package-pmps-commerce-grid-pdf.html](/content/wp-content/uploads/2024/07/q3-football-championships-curated-seasonal-supply-package-pmps-commerce-grid-pdf.html) (274 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www2-criteo-com/l/126241/2025-04-01/864327i/126241/1743602912uoia7faz/25_spark_of_discovery_report_us-pdf.html](/content/www4/spark-of-discovery/clkn/https/www2-criteo-com/l/126241/2025-04-01/864327i/126241/1743602912uoia7faz/25_spark_of_discovery_report_us-pdf.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com.html) (11 words) - [www4/spark-of-discovery/clkn/http/www-criteo-com/legal/index.html](/content/www4/spark-of-discovery/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/spark-of-discovery/clkn/https/app-unbounce-com/variants/324073184/javascript-3acookiebot-renew.html](/content/www4/spark-of-discovery/clkn/https/app-unbounce-com/variants/324073184/javascript-3acookiebot-renew.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/privacy/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/spark-of-discovery/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/spark-of-discovery/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [ アナリティクスでカスタムレポートを作成する | Criteo ヘルプ](/content/help/kb/guide/ja/parj0oglo7/steps/775909/index.html): お客様のレポート作成のニーズに合わせて独自のアナリティクスダッシュボードを作成できます。カスタムレポートには、すぐに使えるレポートテンプレート、スケジュール設定済みのレポート、保存済みのビューなどを含むレポートライブラリへのアクセスのほか、レポートを新規作成するためのさまざまなオプションが用意されています。 カスタムレポートは、Criteo マネージメント センターのアナリティクスモジュールからアクセスできます。ナビゲーションのレポーティング下にある、レポートライブラリを選択してください。 (8 words) - [Demand Side Analytics (DSP) - Criteo Docs](/content/developers/retail-media/docs/analytics/index.html) (29 words) - [Introduction to the Criteo OneTag | Commerce Growth Help Center](/content/help/kb/guide/en/intro-to-the-criteo-onetag-8fjcdwcenw/steps/775595-853888-853887/index.html): Before getting started, please note:  OneTag implementation requires website management access (developer, agency partner, or technical team). You must be able to edit website code or access configuration tools like Google Tag Manager or e-commerce admin panels. Standard e-commerce platforms (e.g. Shopify, WooCommerce) offer simplified installation without coding requirements. Manual tag implementation requires basic HTML and JavaScript knowledge. Criteo OneTag is a single JavaScript snippet that enables Criteo to collect information about user activity on your website (such as product views, add-to-cart actions, and purchases).  It powers campaign optimization, product recommendations, audience building, and performance measurement.   Key features of Criteo OneTag include: Advanced: it triggers automatically visit event to get a stronger user journey. Lightweight: loads asynchronously to avoid slowing down your site. Flexible: supports advanced use cases like hashed email collection, cross-device tracking, and audience sharing.   Why use OneTag? OneTag is essential to activate most of Criteo’s solutions. Without it, Criteo cannot track user behavior and thus cannot: Deliver personalized ads Optimize bidding strategies Provide accurate reporting and measurement  Value it brings: Smarter targeting: enables real-time audience segmentation based on user behavior.Better performance: drives higher ROAS through dynamic creatives and product recommendations. Greater reach: supports alternative identifiers (like hashed emails) to improve reach on browsers with limited cookie support (e.g. Safari, Firefox).  How to access it?  From the left-hand menu of Commerce Growth, click on Assets > Events Tracking. You can choose how you want to add Criteo OneTag to your website: E-commerce platform Google Tag Manager Direct implementation   How does it work? Every time someone interacts with your site, OneTag captures that action and sends it to Criteo. This data helps Criteo understand each user's behavior in real time.   For example, if a user views a pair of shoes but doesn’t buy them, Criteo can remember that and later show them an ad with that same product — or similar ones — on other websites or apps. The more user actions OneTag sees, the more accurate and personalized your ads become. That means your campaigns can focus on the people most likely to click, buy, or return to your site. It also helps improve campaign performance over time, because Criteo’s system keeps learning from each visit. In short, OneTag helps you turn browsing behavior into smarter advertising — automatically and in real time.  (445 words) - [基本から始める | Criteo ヘルプ](/content/help/kb/guide/ja/hhvw0wx74s/steps/2499605/index.html): ようこそ画面で、最初のキャンペーンを作成するように求められます。目的を定義する適切な広告目的を選択するキャンペーンを作成する キャンペーンの目標を選択してください新しいユーザーをサイトに誘導するには、「獲得」を選択しますまたは既存の視聴者の関心を維持するための維持。 マーケティング戦略では、獲得キャンペーンと維持キャンペーンの両方を使用します。獲得キャンペーンは、Web サイトの視聴者に新しい潜在顧客を継続的に供給し、維持キャンペーンは彼らを忠実な顧客に変えるのに役立ちます。キャンペーンに名前を付けます 広告セットを構築する 視聴者を選択してください ターゲットとする視聴者を選択するときは、その視聴者がキャンペーンの目標と一致していることを確認してください。購入者を含めたり除外したりするパラメータを使用して、効果的な戦略を実現するためにキャンペーンを最適化できます。 入札単価と予算を選択してください 広告トラッキングを追加 広告を作成する キャンペーンが作成されたので、アカウントを設定する必要があります。 製品カタログをインポートする Criteo は、商品カタログから収集したデータを使用して、リアルタイムで広告を作成します。これは製品フィードとも呼ばれます。動的広告を設定しようとしている場合 (推奨)、開始前に元のキャンペーンの詳細に戻って編集する必要があります。これは、[広告] --> [ダイナミック] で実行できます。 Criteo OneTag をインストールする あなたのウェブサイトで Criteo OneTag は、Web サイト上で人々が行うアクションを測定して理解するのに役立つコード スニペットです。非同期で読み込まれるため、サイトの読み込み時間や顧客体験には影響しません。 請求の詳細を追加する ライブを開始するには、 [キャンペーンを開始]をクリックします。 (53 words) - [Criteo、コマースメディア最新動向調査レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2022/04/criteo-e3-80-81-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e6-9c-80-e6-96-b0-e5-8b-95-e5-90-91-e8-aa-bf-e6-9f-bb-e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88-e3-82-92-e7-99-ba.html): コマースメディア・プラットフォームで世界をリードするグローバルなテクノロジー企業であるCriteo (クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、フォレスター・コンサルティング社と合同で北米・EMEA・APACを含むマーケターおよび小売業者（メディアオーナーとして）の408人を対象に調査を行い、コマースメディアについてまとめた調査レポート「The Future Of Commerce Needs A New Media Approach（コマースの未来には、新しいメディアアプローチが必要となる）」を発表しました。新型コロナウィルス感染症によるパンデミック以降、オンラインショッピングの在り方が確立され、また、消費者自らがチャネルを選択し、ますます購入方法の選択肢が広がるといった期待が高まるなかで、広告戦略がどのように進化しているかを調査しました。その結果、カスタマー・エクスペリエンス（CX：消費者体験）とロイヤルティを向上させるために、マーケターは、サイロ化されたマルチチャネル・メディアのアプローチから、より包括的な、オーディエンス・ファーストのアプローチ“コマースメディア”に取り組んでいることがわかりました。 (79 words) - [Microsoft Word - Criteo contracting entities, governing law and jurisdiction_JA-JP.DOCX](/content/wp-content/uploads/2024/06/criteo-contracting-entities-governing-law-and-jurisdiction_ja-jp-pdf.html) (66 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-ja-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-ja-pdf.html) (110 words) - [Criteo、米Mabaya社を買収 オンラインマーケットプレイス向けリテールメディアソリューションを拡大 | JP - Criteo.com](/content/jp/news/press-releases/2021/05/criteo-e3-80-81-e7-b1-b3mabaya-e7-a4-be-e3-82-92-e8-b2-b7-e5-8f-8e-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-83-e3-83-88-e3-83-97-e3-83-ac-e3-82-a4-e3-82-b9.html): Criteo世界の主要なオンラインマーケットプレイスにおけるスポンサー製品やリテールメディアの収 益化を可能にする、リテールメディア分野の大手テクノロジー企業である Mabaya 社(以下 Mabaya)を買収し たことを発表しました。 (51 words) - [/2026-01/retail-media/line-items/{line-item-id}/products/append - Criteo Docs](/content/developers/retail-media/reference/campaign/2026-01retail-medialine-items-productsappend/index.html): Append a collection of promoted products to a line item (313 words) - [/2026-01/retail-media/balances/{balanceId}/history - Criteo Docs](/content/developers/retail-media/reference/balance/2026-01retail-mediabalances-history/index.html): Gets the balance's historical change data. (355 words) - [wp-content/uploads/2025/06/commerce-growth-specific-terms-of-service-ja-jp-pdf.html](/content/wp-content/uploads/2025/06/commerce-growth-specific-terms-of-service-ja-jp-pdf.html) (116 words) - [Page not found | Criteo](/content/terms-and-conditions/ec-97-90-eb-aa-85-ec-8b-9c-eb-90-9c/index.html) (589 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [新機能：動画ターゲティング - 配信面 | Criteo ヘルプ](/content/help/kb/guide/ja/3k1fkhkvn3/steps/4134143/index.html): 2025年2月🚀 IAB Tech Lab による新たな動画 PLCMT 定義とその更新概要 lAB Tech Lab による最新の PLCMT 定義により、動画広告のフォーマットが標準化され、広告エクスペリエンスが向上し、マーケティング担当者の目録作成が改善され、メディア所有者も収益を最大化できるようになります。 これらの改訂には、新しい配信場所の仕様と最新の広告価値フィールドが含まれます。 動画の配信面が新たな IAB 分類に移行されることで、希望する配信面タイプ（アウトストリームまたはインストリーム）を選択できるようになり、よりターゲットを絞った広告を配信できるようになります。 新しい PLCMT の定義は以下のとおりです。インストリーム： デフォルトでサウンドがオンになっているか、消費者による視聴の意図が明確な動画プレーヤー内で表示される広告を指します。 これは従来の「インストリーム」に代わるもので、プレロール、ミッドロール、ポストロールといった広告掲載位置が含まれます。コンテンツ付随：消費者が動画を視聴したり記事を読んだりするためにページにアクセスしている可能性のある動画コンテンツ内の動画広告を指します。 デフォルトではサウンドがオフの状態で再生され、閲覧中にプレロール、ミッドロール、またはポストロールの位置で自動再生されます。インタースティシャル/フルスクリーン・テイクオーバー：通常アプリ内で表示される全画面のテイクオーバー動画広告で、サポートコンテンツなしで再生され、スクロールによる表示回避ができません。コンテンツなし/スタンドアロン:：関連する動画コンテンツがなく、デフォルトでサウンドがオフの状態で再生される広告を指します。 これらの配信面には、記事内、バナー内、フィード内、フローティング形式が含まれます。 更新の理由ROI の向上：新しい PLCMT 分類により、プレミアム・インストリーム動画に重点を置き、他のコンテンツをより適切に分類できるため、メディアバイヤーに優れたインベントリ・オプションを提供できます。パフォーマンスの強化：透明性が高まり、情報に基づいて動画戦略を決定したり、スケール、コスト、魅力的な広告オプションのバランスをとったりするのに役立ちます。消費者の満足度の向上：より関連性の高い魅力的な動画広告を配信することで、視聴体験を向上させます。 (42 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [NEW：GO キャンペーン向け SNS 動画 | Criteo ヘルプ](/content/help/kb/guide/ja/new-go-sns-riufwbkpjw/steps/5746130/index.html): 2026年7月 🚀 GO キャンペーンで動画広告をソーシャルプラットフォームに展開しましょう！ 概要 動画はソーシャルプラットフォーム上で最もエンゲージメント率の高いフォーマットであり、あらゆる目的に対して有効です。 1日に平均2.5時間がソーシャルプラットフォーム上で費やされており、39%の人がそこで新しい商品やブランドを発見しています。 GO キャンペーンでは、追加の設定やワークフローなしで、同キャンペーンの動画広告を Meta にも拡張できるようになりました。 ソーシャルプラットフォームで動画広告を配信するには、動画クリエイティブで以下の要件を満たす必要があります。ソーシャルメディア対応の動画3本HD 画質（最低720p）アスペクト比 - 1:1、16:9、または9:16ソーシャル・プラットフォーム・アカウントの接続動画とソーシャルメディアの有効化両方の設定が完了すると、動画広告はウェブ、アプリ、ソーシャルメディアで同時に配信されます。 また、Criteo AI はチャネル全体での予算配分を自動化し、最もパフォーマンスが最も高いチャネルに予算を再分配し続けます。 対象ブランド認知度の向上：消費者が最も多くの時間を過ごすチャネルで、貴社のブランドが消費者に表示されるようにします。新商品の発売：ソーシャルメディアで新商品を紹介する動画を配信し、即座に認知度を高めます。存在感の向上：ウェブ、アプリ、ソーシャルメディアを通じて消費者にリーチし、購買プロセスのあらゆる段階で貴社のブランドが真っ先に思い浮かぶようにします。売上の増加：購入者の5人中4人は、ブランド動画を見た後に商品を購入しています。 ソーシャル動画は、認知度を向上させるだけではなく、売上を促進するツールとしても機能することが証明されています。期待できる成果キャンペーンを変更せずにリーチを拡大：動画広告は、フィード上やコンテンツの合間など、ソーシャルプラットフォーム上のユーザーが最も反応しやすい瞬間にリーチします。 新しいキャンペーンやワークフローを作成する必要はありません。予算消化をスマートに：AI はチャネル全体のデータを学習し、最も成果の高いチャネルに予算を再配分し続けます。 Criteo を利用してウェブ広告とソーシャル広告の両方を配信している企業は、ウェブのみの場合と比較して、ROAS（広告費用対効果）が平均で20%向上しています。モバイル優先のサイズ感：全動画の75%がモバイルで視聴されています。 ソーシャルプラットフォームは、貴社のオーディエンスがすでに利用しているチャネルです。一瞬一瞬を大切に ソーシャル動画に高額な制作予算は必要ありません。重要なのは適切な構成です。 ソーシャルプラットフォームで効果を発揮し続けるための原則は、以下の通りです。開始3秒で自社の商品をアピールしましょう。注意は続かないことが多いため、スクロールされる前に要点を伝えましょう。サイレント視聴を前提にデザインしましょう。ソーシャル動画の85%はミュートで視聴されています。 字幕と画面上のテキストを活用してください。縦向きにしましょう。9:16のフォーマットなら、モバイル画面いっぱいに表示され、より多くの注目を集められます。CTA を目標に合わせましょう。例えば、トラフィックを増やしたいなら［詳細を見る］、コンバージョンを増やしたいなら［今すぐ購入］を使用します。🌟 詳しく見る (58 words) - [Microsoft Word - C-Grid - Specific Terms of Service - JA.docx](/content/wp-content/uploads/2024/01/c-grid-specific-terms-of-service-ja-pdf.html) (79 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-ja-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-ja-pdf.html) (100 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [新機能：新規顧客獲得コスト | Criteo ヘルプ](/content/help/kb/guide/ja/tbylyg2qrm/steps/4683821/index.html): 2025年9月🚀 新たなレポート指標「新規顧客獲得コスト」を導入します。 概要  新規顧客獲得コスト（CAC）は、カスタムレポートに追加された新しいレポート指標であり、 初めて商品を購入する消費者をブランドに誘導するために必要なコストを示します。 CAC とは、（キャンペーンまたは広告セットあたりの総費用）を初回購入者の数で割った値であり、 初回購入者とは、過去13か月間に貴社ウェブサイトでの購入がなかった消費者を指します。 2025年8月22日以降、この指標を計算するためのデータが利用可能になります。 これが重要である理由  成長と収益性のバランスをとるには、新規顧客の獲得効率を把握することが重要です。 この指標により、各キャンペーンの正確な顧客獲得コストを測定できるため、新規購入者の増加と既存顧客の育成への投資のバランスをとることができます。  利用方法  ［レポート］>［レポートライブラリ］の下、またはキャンペーン・ダッシュボードのカスタマイズ可能な列に表示されています。 効果的な使い方 最大限の効果を得るための実践方法と推奨事項を以下に紹介します。ディメンション別にセグメント化する：キャンペーン別、広告セット別、チャネル別、地域別、クリエイティブタイプ別に CAC を使用します。 新規顧客獲得に最も効果的な方法を特定する上で役立ちます。 CAC と LTV を比較する：初回購入者が時間の経過とともにどれだけの成果（リピート購入、アップセルなど）をもたらすかを推計します。 LTV 対 CAC の比率を使用して、獲得費用が持続可能かどうかを判断します。 時間の経過に伴う傾向を監視する：CAC を月ごとまたは四半期ごとに追跡します。  新規顧客獲得コストが増加している場合は、CAC の上昇に注目し、その原因（競争、広告疲れ、ターゲティングの非効率性、クリエイティブの衰退など）を把握します。🌟詳しくはこちら 使用可能な指標のリスト (23 words) - [www4/en/consumer-electronics-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [NEW：SNS 動画 | Criteo ヘルプ](/content/help/kb/guide/ja/new-sns-l3f2fsstez/steps/5711044/index.html): 2026年6月 🚀 ソーシャルインベントリに動画クリエイティブが登場！ 概要 Meta で動画を広告フォーマットとして利用できるようになりました。 既存の Criteo キャンペーン設定から、動画クリエイティブを Facebook と Instagram に直接配信できます。 専用プラットフォームも、新しいワークフローも必要ありません。  Criteo AI は、Meta とウェブの間で予算を動的にリアルタイムで配分するため、パフォーマンスが最も高いチャネルに予算を再配分し続けることができます。 対象 動画はソーシャルメディア上で最もエンゲージメントの高いフォーマットであり、あらゆる目的に対して有効です。 1日に平均2.5時間がソーシャルプラットフォーム上で費やされており、39%の人がそこで新しい商品やブランドを発見しています。 目的が何であれ、動画というフォーマットを利用すれば、人の心を動かすことができます。トラフィックと訪問を促進：動画は最初の3秒で注目を集め、スクロールをクリックに変えます。売上とコンバージョンを促進：購入者の5人中4人はブランド動画を見た後に商品を購入しています。 動画は認知度を向上させるだけではなく、コンバージョンを促進するツールとしても機能することが証明されています。期待できる成果Meta で動画広告を掲載すると、フィード上やストーリーズの合間、リール動画の途中など、購入意欲の高い消費者が最も反応しやすい瞬間に貴社のブランドをアピールできます。すでに消費者が閲覧している場でアプローチすることができます。視聴される動画の75％がモバイル端末で再生されています。Criteo AI はチャネル全体のデータを学習し、最も成果の高いチャネルに予算を再配分し続けます。ウェブ、アプリ、ソーシャルメディアを連携させることで、より優れたパフォーマンスが得られます。Criteo を利用してウェブ広告とソーシャル広告の両方を配信している企業は、ウェブのみの場合と比較して、ROAS（広告費用対効果）が平均で20%向上しています。一瞬一瞬を大切に。 ソーシャル動画に高額な制作予算は必要ありません。重要なのは適切な構成です。 Meta で効果を発揮し続けるための原則は、以下の通りです。開始3秒で自社の商品をアピールしましょう。 注意は続かないことが多いため、スクロールされる前に要点を伝えましょう。サイレント視聴を前提にデザインしましょう。ソーシャル動画の85%はミュートで視聴されています。 字幕と画面上のテキストは不可欠です。縦向きにしましょう。9:16のフォーマットなら、モバイル画面いっぱいに表示され、より多くの注目を集められます。 これは Meta で推奨されているフォーマットです。CTA を目標に合わせましょう。例えば、認知度を高めたいなら［詳細を見る］、コンバージョンを増やしたいなら［今すぐ購入］を使用します。 適切なタイミングで適切な行動喚起を行うことで、行動を促すことができます。🌟 詳しく見る (52 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/app-unbounce-com/variants/324776412/javascript-3acookiebot-renew.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/app-unbounce-com/variants/324776412/javascript-3acookiebot-renew.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [NEW：新規トラフィックの増加 | Criteo ヘルプ](/content/help/kb/guide/ja/new-6slohhj5xh/steps/5684731/index.html): 2026年7月 🚀 「新規トラフィックの増加」キャンペーンがアップグレードされました。 よりスマートな方法でオーディエンスを拡大しましょう！ 概要 完全に自動化された GO キャンペーンの一種である「新規トラフィックの増加」がアップグレードされました。まだ貴社のブランドを知らない消費者に貴社のブランドを効果的にアピールすることに特化されています。 キャンペーンの目的は、「ウェブサイトへの訪問数を増やすこと」から、「リーチを最大化し、カスタマージャーニーの早い段階で、より多くの新規顧客にブランドを紹介すること」に移行しました。 ファネルの上部をより効果的に構築することで、下流でパフォーマンスキャンペーンの対象となる消費者層が拡大するとお考えください。 対象 「新規トラフィックの増加」は、成長を目指すブランドのためのツールです。 パフォーマンスキャンペーンが順調に進んでいるにもかかわらず、時間の経過とともに効果が薄れてきている場合は、通常、同じ消費者層に繰り返しアプローチしていることが原因です。 「新規トラフィックの増加」は、ファネルの上部をブランドにとって非常に関連性の高い新規顧客層で継続的に満たすことで、この問題を解決します。これにより、「新規顧客の獲得」キャンペーン と「コンバージョンの最大化」 キャンペーンにおいて、下流でコンバージョンにつなげられる消費者数を増やすことができます。期待できる成果ソーシャル動画の組み込み：貴社の動画広告がウェブ、アプリ、SNS で1つのキャンペーンとして配信されます。ウェブだけでなく、潜在的な顧客が時間を費やすあらゆる場所でアプローチできます。すべてのチャネル配信が Criteo AI によって自動的に管理されるため、チャネルごとに手動で設定する必要はありません。注：SNS 上の動画は、すべての GO キャンペーン目標で利用可能です。よりスマートなオーディエンス・ターゲティング：クリックする可能性が高い消費者だけでなく、ブランドを初めて利用する消費者をキャンペーンで優先するようになりました。Criteo AI がコマースデータを利用して、貴社のブランドとの関連性が高く、今後商品を購入してくれそうなオーディエンスを特定します。どんなインプレッションも、まだ貴社を知らない人に貴社を紹介する機会になります。より多くのフォーマットでリーチを拡大：ブランドの認知度を高めるため、動画、ディスプレイ、ネイティブフォーマットをより多くの環境で連携できるようになりました。より多くの消費者に今すぐリーチできれば、時間の経過とともに、下位ファネルでキャンペーンの対象となる消費者層が広がります。広告が表示されたユーザー数とリーチを追跡し、コンバージョンキャンペーンにおける長期的な効果をモニタリングできます。GO キャンペーンの3つの目標目標 機能 主な指標 新規トラフィックの増加 ウェブ、アプリ、SNS 全体で、まだ貴社のブランドを知らないオーディエンスにリーチ 広告が表示されたユーザー数、リーチ、インプレッション数 新規顧客の獲得 サイト訪問者や見込み客を初回購入者につなげる 初回注文数、顧客獲得コスト コンバージョンの最大化 新規顧客やリピーターからの収益を促進 ROAS、収益、注文数 🌟 詳しく見る (54 words) - [商品カタログのトラブルシューティング | Criteo ヘルプ](/content/help/kb/guide/ja/bkfaduwle1/steps/1725101/index.html): 独自に作成した商品カタログ内のカタログファイルを設定・アップロードする際、カタログファイルにエラーが含まれていると問題が発生する可能性があります。これらのエラーを回避する最適な方法は、商品カタログファイルをすべての標準と前提条件に一致させておくことです。仕様リストについては、商品カタログの仕様ドキュメントを参照してください。 カタログファイルのエラーリストを確認するには、[商品カタログ] の概要ページを開き、インポートまでスクロールダウンします。エラーをクリックすると、詳細情報が表示されます。 下側にあるリンクをクリックすると、発生する可能性の高い問題に関連する情報と、これらの問題を解決するための手順が表示されます。 エラーのタイプ概要認証情報カタログに必要な認証方法が存在しない、あるいは間違っている場合、認証情報エラーが発生することがあります。ダウンロードカタログから指定のURLに接続できない、またはカタログが有効になっていない場合、ダウンロードエラーが発生することがあります。FTPサービスFTPサービスの問題によってカタログのインポートが阻止されているためサーバーにアクセスできない場合に、このエラーが発生することがあります。構文インポート中にカタログの構造を解析できない場合に、構文エラーが発生することがあります。 (21 words) - [academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216527/index.html](/content/academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216527/index.html) (140 words) - [academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216528/index.html](/content/academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216528/index.html) (140 words) - [academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216524/index.html](/content/academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216524/index.html) (139 words) - [新機能：コンバージョン・イベント | Criteo ヘルプ](/content/help/kb/guide/ja/p8his1oioc/steps/5039959/index.html): 2026年2月  🚀 コンバージョン・イベントが新登場。ユーザーの実際の行動に基づいた、よりスマートな最適化を実現します。 概要 コンバージョン・イベントを使用すると、Criteo Tag を通じて取得したユーザーによるサイト上での特定のアクションを、追跡、報告、最適化できます。 これには、検索やカートへの追加、サインアップ、フォームの送信、その他の購入意欲を示す販売前のインタラクションやリード獲得に向けたインタラクションが含まれます。   適切なイベントを選択することで、より購入意欲の高いユーザーを引き付け、購入プロセスの先へと進め、コンバージョンの増加やリードの獲得率を高めることができます。 クライアントの成功事例：スカイスキャナー  スカイスキャナーはコンバージョン・イベントを効果的に活用し、キャンペーンを最適化して、下位ファネルにおける重要なアクションにつなげることに成功しました。同社はまた、主要なコンバージョン・シグナルに重点を置くことで、パフォーマンスを向上させ、ユーザーの意図をより明確に理解できるようになりました。  スカイスキャナーの成功事例全文を読むには、こちらをクリックしてください。 主なメリット：記録とレポート：購入またはフォーム送信前の主なユーザー・インタラクションをモニタリングし、どのステップがパフォーマンスを向上させているかを確認できます。 最適化：サポートされているイベントを目標として選択することで、そのアクションを完了する可能性の高いユーザーにリーチし、複雑なカスタマージャーニー全体の効率を向上させます。 比較：広告セットおよびキャンペーン全体でのイベントのパフォーマンスを分析し、どの段階がビジネス目標に最も影響を与えるかを特定します。 これが重要である理由 コンバージョンに至るまでのタッチポイントが複数ある今、消費者の購入プロセスは、より長く、複雑になっています。 コンバージョン・イベントを利用すると、最後の販売だけでなく、それ以前の段階を理解して影響を与えることができるようになり、以下を実現できます。 効率と ROAS の向上 適切なタイミングでの適切なユーザーへのリーチ 上位および中位ファネル戦略への対応 ファネル全体の測定の強化 利用方法選択したイベントが Criteo Tag で追跡され、正しく実装されていることを確認してください。  これらのイベントを目標として一度有効にすると、新しい広告セットを作成する際に、目標として選択できるようになります。🌟 詳細を見る： (40 words) - [academy/monetize-onsite-inventory-data-with-commerce-yield-retail/283996/index.html](/content/academy/monetize-onsite-inventory-data-with-commerce-yield-retail/283996/index.html) (138 words) - [新機能：Meta 広告 | Criteo ヘルプ](/content/help/kb/guide/ja/meta-dteudpnmsp/steps/3868088/index.html): 2024年10月🚀 Commerce Growth のソーシャル広告機能を使用したリターゲティングの強化のため、シームレスな Meta インテグレーションを導入しました。 概要 Commerce Growth のソーシャル広告機能を使用して、リターゲティングの取り組みをワンランク上へ引き上げます。 この新しい機能により、Criteo の強力なプラットフォームを使用して、戦略をソーシャルメディア、とりわけ Facebook や Instagram などの Meta プラットフォーム にシームレスに拡張できます。 これが重要である理由 Meta をマーケティング戦略に統合すると、以下のようなメリットが得られます。リーチを最大化：オープンウェブ全体でリーチを拡大しながら、Facebook や Instagram で顧客とつながれます。AI を活用した最適化：Criteo の AI が自動的に入札を調整し、支出を割り当て、最適なリターゲティング・パフォーマンスを実現します。チャネル横断型の相乗効果：ソーシャルメディアとオープンウェブのインサイトを組み合わせることで、リターゲティングのパフォーマンスが最大25%向上します。オープンウェブに加え、Meta の広大なネットワークを活用することで、リターゲティングの効果を簡単に強化し、パフォーマンスを向上させ、リーチを拡大することができます。 🌟 詳しくはこちら：ソーシャル広告 (43 words) - [新機能：サードパーティのアトリビューション・レポート | Criteo ヘルプ](/content/help/kb/guide/ja/qsfgzwoo92/steps/3868087/index.html): 2024年7月🚀 Commerce Growth と Google アナリティクスのアトリビューション・データを1つのレポートで比較できるようになりました。 概要 GA アカウントを Commerce Growth に接続している場合は、両方のプラットフォーム間のアトリビューション・スコープを直接比較するレポートにアクセスできます。 データが分かりやすく並べて表示されるため、簡単にキャンペーンを最適化できます。GA アカウントをまだ接続していない場合でも、心配はいりません。 リンクを促してくれるため、インサイト豊富なレポートのメリットをすぐに享受できます。これが重要である理由 この統合によるキャンペーン管理での大きなメリットは以下のとおりです。手動での比較が不要に：Commerce Growth と GA データを切り替える必要がなくなりました。 支出とそれに紐づけられた売上が1か所にまとめられるため、時間と労力を節約できます。より優れたインサイト：両方のアトリビューション・スコープを1つの見やすいレポートにまとめることで、キャンペーンのパフォーマンスを簡単に追跡し、それに応じて戦略を調整できます。計算が簡単：COS、ROAS、CPA、その他の指標を手動で計算する必要がなくなります。 レポートでは、これらのインサイトが自動的に提供されます。GA 最適化をサポート：最適化への取り組みが進むにつれて、より多くのクライアントがこのデータを活用してキャンペーンを微調整し、効果を上げることができるようになります。🌟詳しくはこちら：サードパーティのアトリビューション・レポート (31 words) - [新機能：GO キャンペーン | Criteo ヘルプ](/content/help/kb/guide/ja/go-hdop5jc4sc/steps/3966887/index.html): 2024年10月🚀 新機能：GO キャンペーン – ワークフローを合理化してパフォーマンスと使いやすさを向上させる、よりシンプルな目標主導型のキャンペーン作成ツールです。 概要 GO キャンペーンは、Commerce Growth ユーザー向けのシンプルかつパフォーマンスを重視したキャンペーン作成フローです。 GO は［キャンペーンを作成］から利用でき、 目標達成と使いやすさを第一に考え、ワークフローのクリック数を最小限に抑えます。 主なメリット：パフォーマンス：設定を最適化することで、顧客の価値が高まり、マーケティング担当者が恐れる顧客の離反が減ります。ユーザー体験：複雑な管理と憶測を排除することで、フラストレーションを最小限に抑えます。トラブルシューティング：標準化の改善により、クライアントと Criteo のトラブルシューティングの労力が軽減されます。競争優位性：マーケティングにおける AI や自動化のトレンドと足並みを揃え、Google や Meta などの競合他社に対する Criteo の地位を強化します。🌟詳しくはこちら：GO キャンペーン (41 words) - [新機能：Audience Agent（ベータ版） | Criteo ヘルプ](/content/help/kb/guide/ja/audience-agent-bq3hs55qi1/steps/4835386/index.html): 2025年11月🤖 Audience Agent が新登場 – よりスマートでパフォーマンスの高いオーディエンスを簡単に構築できる AI パートナーです。注：この機能は現在ベータ版で提供されており、米国、カナダ、英国、アイルランド、ニュージーランド、オーストラリアの一部のユーザーのみが利用できます。概要Audience Agent は、キャンペーンの目標、予算、理想的な顧客プロフィールと一致するオーディエンスを迅速に構築・調整する上で役立ちます。 新規の見込み客をターゲティングする場合でも、既存の顧客をリエンゲージする場合でも、AI による提案とリアルタイムのインサイトによってオーディエンスの作成が効率化されます。 主なメリット：効率：AI を活用した、スマートなプロンプトを使用して、カスタマイズされたオーディエンスを数分で構築します。インサイト：オーディエンスのリアルタイムトレンド、セグメントに関する推奨事項、パフォーマンスに関する提案を取得できます。最適化：作成したオーディエンスはすべてライブラリに保存されるため、編集やキャンペーンの調整も簡単です。🌟 詳細を見る： AI で構築する (28 words) - [新機能：動画広告の認知度向上入札モデルを最適化 | Criteo ヘルプ](/content/help/kb/guide/ja/08oguzsiks/steps/3868086/index.html): 2024年7月🚀 認知度向上を目指した動画広告セット向けに新たなパブリッシャー・フィルタリング・システムを導入しました。 概要 パブリッシャーの品質を最適化する動画認知度向上モデルに、画期的なパブリッシャー・フィルタリング・システムを導入しました。 システムが持つインテリジェントなロジックが既存の可視化機能およびレート最適化機能と連携し、希望する CPM インプットに可能な限り近づけながら、最高品質のパブリッシャーに広告が配信されるようにします。 この機能は、特定の許可リストによるターゲティングルールを持たない、認知度向上を目指した動画広告セットすべてで利用できます。これが重要である理由 この機能強化により、以下のようなメリットがキャンペーンにもたらされます。パブリッシャーの品質向上：広告が高品質のパブリッシャー向けに最適化され、適切なコストで適切なオーディエンスにリーチできるようになります。希望の CPM に近づく：このシステムにより、支出が CPM 入力と一致する精度が高まり、コントロールと予測可能性が向上します。キャンペーン・パフォーマンスの向上：パブリッシャーによる配信を最適化することで、目標をより効果的に達成し、優れた効果を挙げることができます。 この機能により、認知度向上キャンペーンのレベルが上がり、キャンペーン全体の効果を高めながら、広告主の目標と期待に応えることができるようになります。 (22 words) - [新機能：ソーシャル向けアダプティブ広告 | Criteo ヘルプ](/content/help/kb/guide/ja/3dcugk9rtm/steps/5255967/index.html): 2026年5月 🚀 ソーシャル・インベントリにアダプティブ・クリエイティブが登場！ 概要 アダプティブ広告とは、あらゆるキャンペーン目標に適応する、柔軟でレスポンシブなクリエイティブのことです。デバイスやチャネルを問わず、あらゆる広告枠に合わせてサイズ、レイアウト、構成要素を自動的に調整し、最小限の設定で幅広いリーチを実現します。 アダプティブ・クリエイティブが SNS 広告枠で利用可能になったことで、広告主は別の商品カタログを用意することなく、同じアセットを使用してソーシャル広告を配信できるようになりました。 対象 Commerce Growth、GO キャンペーン、および Criteo GO をご利用のすべてのお客様。推奨対象：大規模な広告配信に向け、セルフサービスで SNS を活用したい広告主。特に商品カタログを持たないブランドや、オープンウェブ上でアダプティブ広告を使用してすべてのチャネルで一貫したメッセージとユーザー体験を提供しているお客様に最適です。期待できる成果カスタムフロー：Meta 上でアダプティブ広告を展開することにより、キャンペーンを素早く実施でき、対象範囲が広がります。 また、ブランドは商品カタログがなくてもソーシャル・キャンペーンを大規模に展開できるようになり、オープンウェブと SNS 全体で一貫したクリエイティブ効果を維持できます。GO キャンペーンに対応：商品カタログを持たない広告主でも、GO キャンペーン内でソーシャル広告を配信できるようになりました。🌟 詳しく見る (27 words) - [更新：フィードページ - 商品カタログ | Criteo ヘルプ](/content/help/kb/guide/ja/vvdiy03efp/steps/3966866/index.html): 2024年10月商品カタログセクション内のフィードページが刷新されました。 新しいフィード管理ページは、使いやすさを向上させ、より直感的なユーザー体験を生み出し、ユーザーのエンゲージメントと満足度を高めることを目的として設計されています。外観と操作性をアップデート：フィードページのデザインが刷新され、よりモダンでユーザーフレンドリーなインターフェースになりました。新しいタグアラート：フィードページの新たなビューや改善されたビューをユーザーに通知するタグが追加されました。フィード管理の改善：フィード管理ページで以下が可能になりました。フィードを表示、編集、アクティブ化、スケジュール、アーカイブする。最近のインポート・ステータスをモニタリングする。複数のフィードをリンクして同時にインポートし、商品のデータが最新の状態に保たれるようにする。🌟詳しくはこちらフィード (15 words) - [新機能：手動入札から上限 CPC への移行 | Criteo ヘルプ](/content/help/kb/guide/ja/cpc-42l4beulwv/steps/3963559/index.html): 2024年8月🚀 上限 CPC の導入：手動入札モデルのパフォーマンスを向上させるため CPC 入札から更新されます。 概要 CPC 入札が上限 CPC に更新されます。 これに伴い、広告セットにおける一貫した支出を維持するため、以前の CPC 値が上限 CPC 相当値（以前の入札レベルの1.66倍）に調整されます。 上限 CPC の管理は以前の CPC と同様に機能します。入札額が増加すると支出額も増加し、入札額が減少すると支出額も減少します。 上限 CPC への移行は、エンジンの柔軟性を向上させ、購入意図のシグナルを活用し、最新の AI モデルを組み込むことで、手動入札モデルのパフォーマンスを向上させることを目的としています。 (31 words) - [Page not found - CN - Criteo](/content/cn/product-ethics/index.html) (63 words) - [academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216526/index.html](/content/academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216526/index.html) (140 words) - [Retargeting | IT - Criteo](/content/it/digital-advertising-glossary/retargeting/index.html): Detto anche Remarketing, è il processo di far visualizzare annunci a persone che hanno precedentemente interagito con contenuti Web digitali first-party (ad es., visitato un sito Web o sono stati coinvolti con un’app mobile). (1,489 words) - [In The News | Criteo](/content/news/in-the-news/page/4/index.html) (221 words) - [스카이스캐너 | 크리테오 성공사례](/content/kr/success-stories/skyscanner/index.html): 스카이스캐너는 크리테오와 함께 전환 이벤트를 활용해 고객의 실제 여행 의도를 기반으로 캠페인을 최적화했습니다. 관심도 높은 검색 세션을 늘리고 ROI를 최대 67% 향상한 성공 사례를 확인해 보세요. (260 words) - [크리테오, 리테일 미디어 플랫폼 성장 극대화 및 4분기 연말 성수기 쇼핑 시즌 성공 돕는 인사이트 발표 | KR - Criteo](/content/kr/news/press-releases/2024/11/criteo-unveils-insights-to-maximize-retail-media-platform-growth-and-support-success-during-4q-holiday-shopping-season.html) (620 words) - [Criteo macht Commerce Max DSP weltweit verfügbar und kündigt die neue Generation des Monetarisierungsangebots für Retailer an | DE - Criteo.com](/content/de/news/press-releases/2023/09/criteo-macht-commerce-max-dsp-weltweit-verfuegbar-und-kuendigt-die-neue-generation-des-monetarisierungsangebots-fuer-retailer-an.html): Criteo (Nasdaq: CRTO), das Commerce Media Unternehmen, gab heute die allgemeine Verfügbarkeit seiner Self-Service Demand-Side Plattform (DSP), Commerce Max, (913 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [Criteo übernimmt Brandcrush für Offline Retail Media | DE - Criteo.com](/content/de/news/press-releases/2023/03/criteo-uebernimmt-brandcrush-fuer-offline-retail-media.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (543 words) - [Criteo bringt erste Commerce Media Supply-Side Plattform auf den Markt | DE - Criteo.com](/content/de/news/press-releases/2023/06/criteo-bringt-erste-commerce-media-supply-side-plattform-auf-den-markt.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (560 words) - [ASOS stärkt mit Criteo sein globales Retail Media-Geschäft | DE - Criteo.com](/content/de/news/press-releases/2023/03/asos-staerkt-mit-criteo-sein-globales-retail-media-geschaeft.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (542 words) - [Page not found - CN - Criteo](/content/cn/solutions/ad-trust-and-safety/index.html) (51 words) - [Walmart Connect | FR - Criteo.com](/content/fr/success-stories/walmart-connect/index.html): Les marques de Technologie du Sommeil et de Produits de soin des cheveux voient leur performance augmenter grâce à Walmart Connect. (941 words) - [www4/kr/commerce-grid-curation/clkn/https/app-unbounce-com/variants/324061601/javascript-3acookiebot-renew.html](/content/www4/kr/commerce-grid-curation/clkn/https/app-unbounce-com/variants/324061601/javascript-3acookiebot-renew.html) (11 words) - [www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/kr/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [Criteo는 데이터를 어떻게 보호합니까? | 크리테오 도움말](/content/help/kb/guide/ko/criteo-bq7tsct6hr/steps/2515393/index.html): 크리테오는 연간 9,000억 달러 이상의 연간 전자 상거래 거래로 이어지는 수조 건의 고객 여정의 결과로 구축된 고유한 상거래 데이터 세트로 오디언스를 구축합니다. Criteo는 수집된 모든 데이터가 집계되고 광고주의 비즈니스에 다시 연결되지 않도록 합니다. 협동 조합에 속한 광고주의 모든 데이터를 보호하기 위해 타겟팅에 사용할 수 있는 모든 세그먼트는 다음 원칙에 따라 집계됩니다. 사용자 개인 정보를 존중하기 위해 광고주가 특정 사용자를 직접 타겟팅할 수 없도록 합니다. 따라서 각 세그먼트는 최소 5,000개의 고유 ID 로 구성됩니다 . 고객을 보호하기 위해 광고주가 전체 사용자 기반을 직접 타겟팅할 수 없도록 합니다. 따라서 각 세그먼트는 최소 10명의 파트너 로 구성되며 (각 대상에는 평균 500명의 파트너가 포함됨) 최대 기여 파트너는 고유 ID의 평균 최대 20%까지 참여합니다 . 즉, 어떤 광고주도 단일 도메인을 통해 판매되는 브랜드를 직접 타겟팅할 수 없습니다. 예를 들어; 광고주가 특정 브랜드 이름을 타겟팅하기로 결정한 경우 해당 브랜드의 제품을 공유하는 네트워크의 파트너가 최소 10개 있습니다. 마케터 및 개별 소비자 개인 정보 관리  우리 네트워크의 일부인 마케터와 사용자의 개인 정보를 보호하기 위해 사용 가능한 모든 Criteo 오디언스 세그먼트는 완전히 개인 정보가 보호되며 재식별이 불가능하거나 마케터의 비즈니스에 기인하지 않는 데이터 입력을 사용하여 구축됩니다. 모든 시장에서 사용 가능한 Criteo 오디언스 세그먼트는 다음 데이터 보호 원칙을 모두 충족해야 합니다. 최소 5,000개 이상의 고유한 사용자 ID 최소 10개 이상의 파트너 평균 범주 세그먼트당 파트너: 500 평균 브랜드 세그먼트당 파트너: 100 주어진 세그먼트에 대한 고유 사용자 ID의 49% 이상 기여하는 광고주는 없습니다. 어떤 광고주도 다른 광고주의 사용자를 직접 타겟팅할 수 없습니다. Criteo가 귀하의 데이터를 보호하는 방법에 대해 자세히 알아보려면 Criteo 개인정보 보호정책을 살펴보십시오 . (245 words) - [광고 용어집 | 크리테오 도움말](/content/help/kb/guide/ko/yus31dbk7l/steps/2331986/index.html): A Advertiser(광고주): 웹사이트나 브랜드 광고를 위해 비용을 지불하는 주체입니다. 광고 마케팅의 "수요" 측면에 있으며, 자신들의 상품에 대해 특정 메시지를 전달하는 것이 목표입니다.Ad sets(광고 세트): 광고 세트로 그룹화되며, 광고 세트는 광고가 배포되는 방식과 오디언스(대상 고객)를 정의합니다. 캠페인당 여러 개의 광고 세트를 만들 수 있고, 광고 세트당 여러 개의 광고를 만들 수 있지만, 각각 하나씩만 있으면 시작할 수 있습니다.API: Application programming interface의 약자로 둘 이상의 컴퓨터 프로그램이 서로 통신하는 방법입니다.BBanner ads(배너 광고): 가장 오랫동안 사용되어 온 광고 형태 중 하나로, 웹사이트 상단이나 주변에 정적 또는 애니메이션 이미지 광고로 표시되며, 보통 간헐적으로 게재되지만 지속적으로 게재되는 경우도 있습니다.CCampaign(캠페인): 광고를 대상 고객에게 배포하는 데 사용하는 프레임워크입니다. Click-through attribution(클릭률 어트리뷰션): 광고의 정확한 가치를 보여주는 데 사용되는 측정 지표입니다. 이는 광고 클릭부터 구매까지 전 과정을 추적함으로써 이루어집니다.전환 이벤트(Conversion Events): 웹사이트 또는 앱에서 이뤄지는 특정 행동을 의미하며 캠페인에서 추적, 보고 및 목표로 활용할 수 있습니다.CPM: Cost per mile의 약자로 광고주가 매체사에게 1,000회 광고 노출당 지불하는 금액입니다. (라틴어로 mile은 1,000을 의미합니다.) 이 지표는 매체사가 포트폴리오의 순수익을 유지하기 위해 할당해야 하는 리소스의 양을 추적하는 데 도움이 됩니다.Creative(크리에이티브): 광고 소재라고도 하며 하나의 광고를 지칭합니다. 크리에이티브는 시스템에 업로드하는 파일로, 사용 전에 검토 과정을 거쳐야 합니다.CTR(클릭률): Click-through rate의 약자로, 광고를 본 사용자와 클릭한 사용자의 비율입니다. 이 지표는 앱 광고주가 광고를 클릭하고 웹사이트로 이동한 사용자 비율을 파악하는 데 도움이 됩니다. 클릭률(CTR) = 클릭수/노출수CVR(전환율): Conversion rate의 약자로, 광고를 통해 특정 행동(예: 링크 클릭 또는 구매)을 취하도록 설득된 사람들의 비율을 측정하는 지표입니다.DDAU(일일 활성 사용자): Daily active user의 약자로, 웹사이트를 매일 방문하는 총 사용자 수를 나타내는 지표입니다. DAU는 웹사이트의 성공 여부를 가늠하는 지표로, 사용자의 몰입도와 웹사이트 유지율을 보여줍니다.DSP(수요측 플랫폼): 디지털 광고 게재위치의 구매자가 하나의 인터페이스를 통해 여러 광고 거래소와 데이터 거래소 계정을 관리할 수 있도록 하는 시스템입니다.IImpression(노출 또는 디스플레이): 디지털 마케팅에서 노출은 광고주와 개발자에게 사용자가 광고를 본 횟수를 알려줍니다.KKPI(핵심 성과 지표): Key performance indicator의 약자로, 성과 측정의 한 유형입니다. KPI는 조직 또는 조직이 참여하는 특정 활동의 성공 여부를 평가합니다.LLTV(생애 가치): Lifetime value의 약자로, 단일 사용자가 웹사이트 내에서 전체 사용 기간 동안 창출하는 수익을 추정하는 지표입니다. 이는 시간 경과에 따른 사용자의 금전적 가치를 예측하는 데 도움이 됩니다. 이 수치는 사용자 유지율과 직접적인 관련이 있는데, 사용자가 오래 머무를수록 장바구니에 담는 상품이 많아지기 때문입니다.MMAU(월간 활성 사용자): Monthly active user의 약자로, 매달 최소 한 번 이상 웹사이트를 방문하는 사용자 수를 나타내는 지표입니다. DAU(일일 활성 사용자)와 대조되는 개념입니다.PPublisher(매체사): 광고주가 자신의 웹사이트에 광고를 게재할 수 있도록 기능과 광고 인벤토리(게재공간)를 제공하며 공급측에 위치합니다. 광고주와 대행사에 자사 웹사이트의 광고 게재공간을 판매하는 웹사이트도 매체사에 포함됩니다.RRetention rate(유지율): 웹사이트를 장기간 이용하는 사용자의 비율입니다. 유지율은 일반적으로 사용자가 웹사이트를 처음 방문한 후 경과한 일수를 기준으로 측정됩니다. 예를 들어 7일(D7), 1일(D1) 등이 있습니다.ROAS(광고 투자 수익률): 디지털 광고 지출의 효율성과 성과를 계산하는 데 사용되는 수익 기반 지표입니다. ROAS는 광고 캠페인을 통해 발생한 수익을 해당 광고 캠페인에 지출한 금액으로 나누어 계산합니다.SSKAdNetwork: Apple에서 운영하는 개인정보 보호 중심의 API입니다. 이는 광고 네트워크와 광고주가 광고 활동(노출수, 클릭수, 앱 설치수 등)을 집계된 수준에서 측정하는 데 도움을 줍니다.UUA(사용자 확보): 사용자를 확보하는 다양한 방법을 포괄합니다. 흔히 이 용어는 CPI(소비자물가지수) 제도 같은 것을 지칭하는 데 사용되지만, 상품 광고 및 마케팅에서도 사용자를 확보하는 행위를 일컫습니다.UTC(협정 세계시): 전 세계가 시계와 시간을 조정하는 데 사용하는 주요 시간 표준입니다. 이 시간대는 경도 0도의 평균 태양시(예: UT1)와 오차가 약 1초 이내이며, 일광 절약 시간제가 적용되지 않습니다. 과거 그리니치 표준시(GMT)의 뒤를 잇는 현대의 국제 표준시입니다.Unified Auction(통합 경매): 여러 수요측 파트너(DSP)가 동일한 광고 자리를 놓고 경쟁할 수 있도록 하는 프로그래밍 방식의 기능입니다.WWaterfall(워터폴): 워터폴 중재라고도 하며, 광고주의 입찰가를 설정된 마일당 비용(CPM)의 내림차순으로 정렬하는 광고 판매 경매 방식을 의미합니다. 이 방식은 광고주에게 가장 높은 CPM을 제공하고 매체사의 수익을 증대시키도록 광고 소스를 구성합니다. 찾으시는 정보가 없나요? 더 많은 용어에 대한 정의가 포함된 세부 용어집을 확인해보세요.  (605 words) - [KPI란 무엇입니까? 비즈니스에 적합한 목표를 결정하는 방법 | 크리테오 도움말](/content/help/kb/guide/ko/kpi-qtwbp9dhx0/steps/775720/index.html): KPI 또는 핵심 성과 지표는 달성하려는 목표입니다. 즉, 캠페인의 성공을 측정하는 방법입니다. 각 비즈니스와 마찬가지로 각 마케팅 캠페인은 고유합니다. 마케터마다 성공에 대한 비전이 다릅니다. 그렇기 때문에 새 캠페인을 시작할 때 핵심성과지표(KPI)를 설정하는 것이 매우 중요합니다. 몇 가지 핵심 질문으로 시작할 수 있습니다. 비즈니스의 초점은 무엇입니까? 상품을 판매하거나, 리드를 생성하거나, 구독을 유도하고 있습니까? Criteo 캠페인의 일반적인 KPI는 ROAS, COS 또는 CPO입니다. 그것들을 분해합시다. 광고 투자수익률(ROAS) 이 KPI는 광고 비용 1달러당 얼마나 많은 수익을 창출하는지 보여줍니다. ROAS는 2:1과 같은 비율로 표현됩니다. KPI가 2:1 ROAS라면 1달러를 투자할 때마다 2달러의 수익을 원한다는 의미입니다. 즉, 광고 캠페인에 $500를 지출했다면 $1000의 수익을 제공하기를 원합니다. 판매 비용(COS) 이는 판매 수익의 백분율로 광고 비용을 표시하며 광고 비용을 수익으로 나누어 계산합니다. COS는 백분율로 표시됩니다. 예를 들어, $1 광고 비용을 $2 수익으로 나눈 값은 50% COS와 같습니다. 주문당 비용(CPO) 이것은 단일 판매를 생성하는 비용을 측정합니다. 광고 지출을 총 전환수 또는 주문수로 나누어 계산합니다. CPO는 달러 금액으로 표시됩니다. 100달러를 지출하고 캠페인에서 25개의 주문을 유도했다면 CPO는 100을 25로 나눈 4달러가 됩니다. 보조 KPI 기본 KPI를 설정한 후에는 마케터가 일반적으로 캠페인 효과를 측정하는 데 사용하는 몇 가지 추가 KPI를 고려할 수 있습니다. 일부는 인지도를 측정하는 데 사용되고 다른 일부는 성과를 위해 사용됩니다. 인식 지표: 도달 범위: 캠페인이 영향을 미치는 청중의 비율입니다. CPM(Cost Per Thousand Impressions): 디지털 광고에 대한 표준 보고 메트릭 및 가격 책정 모델입니다. $2.00 CPM으로 10,000개의 노출수를 구매하면 $20의 비용이 듭니다. 클릭수: 광고를 클릭한 횟수입니다. 클릭률(CTR): 총 노출수에서 광고를 클릭한 사용자의 비율입니다. 1000번의 노출과 10번의 클릭이 있었다면 CTR은 1%입니다. 성능 지표: 전환율 (CR): 구매자 또는 리드가 구매 또는 구독을 통해 다음 단계로 전환하는 비율입니다. 클릭 전환율 (CTC%): 광고를 보고 클릭하고 전환한 사용자의 비율입니다. 조회 후 전환율(VTC%): 귀하의 광고를 보고 클릭하지는 않았지만 나중에 전환을 위해 사이트를 다시 방문한 사용자의 비율입니다. 효율성 대 규모 이러한 KPI는 진공 상태에서 측정하면 안 됩니다. 디지털 마케터로서 귀하의 최우선 초점은 비용 관리에 있어야 하지만 예산이 너무 적으면 캠페인에서 어떤 결과도 보지 못할 수 있습니다. 이것이 우리가 "효율성 대 규모"라고 부르는 것입니다. 규모와 효율성 사이를 오가는 캠페인이 실행할 수 있는 최고의 캠페인입니다. 운영 비용, 마진, 운송 비용 등 다양한 요소를 살펴보고 현실적인 ROI 목표를 제시하십시오. 적시에 광고합니다. 귀하의 비즈니스가 성공을 정의하는 방법을 이해함으로써 캠페인 성장을 위한 최상의 전략을 찾을 수 있습니다. 여기에서 새 캠페인을 만드는 방법을 알아보세요. 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Key responsibilities include accommodating complex client requests, bridging gaps with the FP&A team, participating in critical month-end closing activities, and providing insights on billing and accounting for new products or contracts. (557 words) - [Page not found | ES - Criteo](/content/es/careers/index.html) (723 words) - [Page not found | JP - Criteo.com](/content/jp/blog/topic/global-commerce-review/index.html) (39 words) - [Page not found | JP - Criteo.com](/content/jp/careers/index.html) (55 words) - [Page not found | JP - Criteo.com](/content/jp/blog/e3-82-a6-e3-82-a9-e3-83-bc-e3-83-ab-e3-83-89-e3-82-ac-e3-83-bc-e3-83-87-e3-83-b3-e3-81-ae-e5-88-b6-e7-b4-84-e3-82-92-e8-b6-85-e3-81-88-e3-80-812021-e5-b9-b4-e3-81-ae-e3-83-87-e3-82-b8-e3-82-bf.html) (70 words) - [Page not found | JP - Criteo.com](/content/jp/blog/topic/machine-learning/index.html) (89 words) - [NRF APAC 2024 - Japan](/content/experiences/nrfapac2024jp/index.html): NRF APAC 2024 - Japan - - Tuesday, June 11, 2024 (247 words) - [Criteo、動画とコネクテッドTVに関する調査レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2021/12/criteo-e3-80-81-e5-8b-95-e7-94-bb-e3-81-a8-e3-82-b3-e3-83-8d-e3-82-af-e3-83-86-e3-83-83-e3-83-89tv-e3-81-ab-e9-96-a2-e3-81-99-e3-82-8b-e8-aa-bf-e6-9f-bb-e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88-e3-82-92.html): コマースメディアプラットフォームで世界をリードするグローバルなテクノロジー企業である Criteo（クリテオ、本社：フランス、日本代表取締役：グレース・フロム、以下Criteo）は、5G（第5世代移動通信システム）の普及に伴い、今後一層注目される動画配信サービスの視聴傾向とコネクテッドTVの利用状況に関する調査を行い、その結果をまとめたレポートを発表しました。 (43 words) - [jp/wp-content/uploads/sites/6/2023/11/pr-2023-11-22-criteo-line-x-ca-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/11/pr-2023-11-22-criteo-line-x-ca-pdf.html) (62 words) - [Page Not Found | Criteo Careers](/content/careers/job/8fddd8e0-92a3-44c6-b8a9-77b42dcc4732/marketing-executive/index.html) (64 words) - [Page not found | JP - Criteo.com](/content/jp/wp-content/uploads/sites/6/2019/07/criteo-quick-guide-the-marketers-cheat-sheet-for-brand-consideration-jp-pdf.html) (52 words) - [Page not found | JP - Criteo.com](/content/jp/blog/z-e4-b8-96-e4-bb-a3-e3-81-ae-e6-84-8f-e5-a4-96-e3-81-aa5-e3-81-a4-e3-81-ae-e7-89-b9-e5-be-b4.html) (46 words) - [Page Not Found | Criteo Careers](/content/careers/returnshipprogram/index.html) (64 words) - [PowerPoint Presentation](/content/jp/wp-content/uploads/sites/6/2018/08/e3-80-90-e3-83-ac-e3-83-93-e3-83-a5-e3-83-bc-e6-b8-88-e3-81-bf-e3-80-91the-state-of-data-2017-jp-pdf.html) (53 words) - [Page not found | JP - Criteo.com](/content/jp/blog/machine-learning-ebook/index.html) (65 words) - [Page not found | JP - Criteo.com](/content/jp/blog/topic/gen-z-marketing/index.html) (39 words) - [Page not found | Criteo](/content/blog/how-to-market-retail-ecommerce-on-instagram/index.html) (515 words) - [PowerPoint Presentation](/content/jp/wp-content/uploads/sites/6/2018/08/e3-80-90-e3-83-ac-e3-83-93-e3-83-a5-e3-83-bc-e6-b8-88-e3-81-bf-e3-80-91the-data-centric-org-2018-jp-pdf.html) (152 words) - [jp/wp-content/uploads/sites/6/2018/09/criteo-retargeting-201-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2018/09/criteo-retargeting-201-jp-pdf.html) (118 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2021/10/manual-dam-core-chapter1-budgeting-2021-es-pdf.html) (4,062 words) - [Page not found | JP - Criteo.com](/content/jp/blog/topic/retail-trends/index.html) (80 words) - [jp/wp-content/uploads/sites/6/2020/09/2020-08-24-webinar-introducing-criteo-advertising-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2020/09/2020-08-24-webinar-introducing-criteo-advertising-jp-pdf.html) (458 words) - [Criteoの検討層向けソリューション、Yahoo! JAPANに配信開始 | JP - Criteo.com](/content/jp/news/press-releases/2020/05/criteo-e3-81-ae-e6-a4-9c-e8-a8-8e-e5-b1-a4-e5-90-91-e3-81-91-e3-82-bd-e3-83-aa-e3-83-a5-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-e3-80-81yahoo-japan-e3-81-ab-e9-85-8d-e4-bf-a1-e9-96-8b-e5-a7-8b.html) (56 words) - [Retargeting 101: Your Guide to Ecommerce Marketing](/content/jp/wp-content/uploads/sites/6/2018/02/17_machine-learning_ebook_jp-pdf.html) (163 words) - [Page not found | JP - Criteo.com](/content/jp/blog/e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e8-aa-8d-e7-9f-a5-e5-ba-a6-e5-90-91-e4-b8-8a-e3-81-ae-e3-81-9f-e3-82-81-e3-81-ae-e3-82-af-e3-82-a4-e3-83-83-e3-82-af-e3-82-ac-e3-82-a4-e3-83-89-e6-96-b0-e8-a6-8f.html) (69 words) - [Page not found | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-ef-bc-86-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e5-b1-95-e6-9c-9b.html) (78 words) - [Page not found | Criteo](/content/blog/super-bowl-2018-trends/index.html) (256 words) - [IDC: Criteo #1 for market share in advertising software | Criteo](/content/digital-marketing-reports/report-idc-criteo-1-for-market-share-in-advertising-software.html): Read the IDC report that lists Criteo as a market share leader. 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The award is provided as an unrestricted gift to the university. (678 words) - [Page not found | IT - Criteo](/content/it/wp-content/uploads/sites/9/2020/08/20-miniguide-what-to-expect-holiday-2020-it-pdf.html) (700 words) - [Criteo lanza un laboratorio de Inteligencia Artificial para impulsar las tecnologías publicitarias del futuro | ES - Criteo](/content/es/news/press-releases/2018/07/criteo-lanza-un-laboratorio-de-inteligencia-artificial-para-impulsar-las-tecnologias-publicitarias-del-futuro.html) (437 words) - [es/wp-content/uploads/sites/8/2020/04/cheat-sheet-marketing-metrics-cpc-es-pdf.html](/content/es/wp-content/uploads/sites/8/2020/04/cheat-sheet-marketing-metrics-cpc-es-pdf.html) (375 words) - [Page not found | JP - Criteo.com](/content/jp/blog/kantars-state-of-ecommerce-2021-report-4-retail-media-insights-to-know.html) (75 words) - [18_GCR_Q1_Report_Spanish_ES](/content/es/wp-content/uploads/sites/8/2018/05/18_gcr_q1_report_spanish_es-pdf.html) (604 words) - [18_GCR_Q1_Report_Spanish_ES](/content/es/wp-content/uploads/sites/8/2018/05/18_gcr_q1_report_spanish_es-1-pdf.html) (565 words) - [wp-content/uploads/2018/05/genz-report-pdf.html](/content/wp-content/uploads/2018/05/genz-report-pdf.html) (1,211 words) - [Criteo y Forbes revelan un nuevo estudio, “La oportunidad de los datos de comercio: cómo la colaboración puede nivelar el terreno de juego del sector retail” | ES - Criteo](/content/es/news/press-releases/2017/10/criteo-y-forbes-revelan-un-nuevo-estudio-la-oportunidad-de-los-datos-de-comercio-como-la-colaboracion-puede-nivelar-el-terreno-de-juego-del-sector-retail.html) (844 words) - [Page not found | IT - Criteo](/content/it/wp-content/uploads/sites/9/2017/07/criteo-retargeting101-ebook-it-pdf.html) (440 words) - [Page not found | DE - Criteo.com](/content/de/retail-media-platform/index.html) (587 words) - [Criteo revela las principales tendencias de commerce marketing para 2018 | ES - Criteo](/content/es/news/press-releases/2018/01/criteo-revela-las-principales-tendencias-de-commerce-marketing-para-2018.html): El mundo del ecommerce está cambiando rápida y drásticamente. Los datos de consumo online y offline, se están convirtiendo en un elemento fundamental para que retailers y marcas comprendan al nuevo comprador omnicanal y conecten con él. 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Son objectif : booster les ventes et créer de la valeur pour tous. (697 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/jp/solutions/go-campaigns/index.html): Commerce Growth プラットフォーム上で構築された AI オートメーション機能により、設定、ターゲティング、入札を手間なく行い、ウェブ広告、ソーシャル広告、動画広告を統合しましょう。 (55 words) - [Privacy Commitment | FR - Criteo.com](/content/fr/trust-center/privacy-commitment-copy/index.html): Les services de Criteo sont conçus et développés dans le plus grand respect de la vie privée des utilisateurs. (1,012 words) - [Data and AI | Guida Criteo Commerce Growth](/content/help/kb/it/data-and-ai-377047/index.html): Explore user data practices and AI-powered tools in one place. (19 words) - [Privacy Commitment | DE - Criteo.com](/content/de/trust-center/privacy-commitment-copy/index.html): Die Dienste von Criteo werden unter maximaler Beachtung von Datenschutz & Privatsphäre konzipiert und entwickelt. 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(1,167 words) - [크리테오 팀 | 글로벌 기업 Criteo](/content/kr/company/our-team/index.html): 글로벌 기업의 경영진으로 구성된 크리테오 팀을 소개합니다. (862 words) - [Privacy Commitment | Criteo](/content/trust-center/privacy-commitment-copy/index.html): Criteo’s services are designed and developed with utmost respect for user privacy. (660 words) - [The State of Consumer Electronics - Download Free Report | Criteo](/content/www4/cn/2025-consumer-electronics-report-cn/index.html): Dive into exclusive insights based on commerce data from hundreds of Consumer Electronics players and results from our global shopper survey. (139 words) - [Privacy Commitment | KR - Criteo](/content/kr/trust-center/privacy-commitment/index.html): 크리테오의 서비스는 사용자의 개인정보를 존중하도록 설계 및 개발되었습니다. (519 words) - [Business Integrity | KR - Criteo](/content/kr/trust-center/business-integrity/index.html): 비즈니스 무결성, 책임 있는 관행 및 윤리적 거버넌스에 대한 크리테오의 약속을 확인해 보세요. (465 words) - [Predictive Bidding | BR - Criteo.com](/content/br/technology/predictive-bidding/index.html): Impacte seu público-alvo com o Predictive Bidding da Criteo. (393 words) - [Trust Center | KR - Criteo](/content/kr/trust-center/index.html): 신뢰할 수 있는 광고 환경을 위한 윤리 및 보안 원칙 (202 words) - [www4/en/consumer-electronics-consumer-insights/clkn/https/www2-criteo-com/consumerelectronics_2025-pdf.html](/content/www4/en/consumer-electronics-consumer-insights/clkn/https/www2-criteo-com/consumerelectronics_2025-pdf.html) (11 words) - [Copy of - 新機能：新規顧客獲得コスト | Criteo ヘルプ](/content/help/kb/guide/ja/copy-of-gz88ghh2it/steps/5071403/index.html): 2025年9月🚀 新たなレポート指標「新規顧客獲得コスト」を導入します。 概要  新規顧客獲得コスト（CAC）は、カスタムレポートに追加された新しいレポート指標であり、 初めて商品を購入する消費者をブランドに誘導するために必要なコストを示します。 CAC とは、（キャンペーンまたは広告セットあたりの総費用）を初回購入者の数で割った値であり、 初回購入者とは、過去13か月間に貴社ウェブサイトでの購入がなかった消費者を指します。 2025年8月22日以降、この指標を計算するためのデータが利用可能になります。 これが重要である理由  成長と収益性のバランスをとるには、新規顧客の獲得効率を把握することが重要です。 この指標により、各キャンペーンの正確な顧客獲得コストを測定できるため、新規購入者の増加と既存顧客の育成への投資のバランスをとることができます。  利用方法  ［レポート］>［レポートライブラリ］の下、またはキャンペーン・ダッシュボードのカスタマイズ可能な列に表示されています。 効果的な使い方 最大限の効果を得るための実践方法と推奨事項を以下に紹介します。ディメンション別にセグメント化する：キャンペーン別、広告セット別、チャネル別、地域別、クリエイティブタイプ別に CAC を使用します。 新規顧客獲得に最も効果的な方法を特定する上で役立ちます。 CAC と LTV を比較する：初回購入者が時間の経過とともにどれだけの成果（リピート購入、アップセルなど）をもたらすかを推計します。 LTV 対 CAC の比率を使用して、獲得費用が持続可能かどうかを判断します。 時間の経過に伴う傾向を監視する：CAC を月ごとまたは四半期ごとに追跡します。  新規顧客獲得コストが増加している場合は、CAC の上昇に注目し、その原因（競争、広告疲れ、ターゲティングの非効率性、クリエイティブの衰退など）を把握します。🌟詳しくはこちら 使用可能な指標のリスト (38 words) - [Unmatched Technology, Maximum Ad Revenue for Publishers | Criteo](/content/ru/for-publishers/index.html): Our lightning-fast, dynamic technology directly connects your inventory and Criteo’s unique demand to generate maximum sales on your publisher site. 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Fai attenzione a potenziali pericoli e proteggiti. Segnala un tentativo di phishing Campagne di phishing e truffe attualmente ricorrenti I tentativi di phishing e truffa in cui dei malintenzionati potrebbero fingere di rappresentare Criteo possono colpire chiunque. […] (1,230 words) - [가짜, 사기, 스푸핑, 피싱 이메일 및 메시지를 구별하는 방법 | KR - Criteo](/content/kr/trust-center/security/how-to-spot-phishing-campaigns/index.html): 피싱 이메일과 사기 메시지를 구별하는 방법을 알아보세요. 의심스러운 이메일의 특징부터 안전하게 대응하는 방법까지, 크리테오는 고객의 계정과 개인정보를 안전하게 보호하기 위해 보안 모범 사례와 대응 방법을 제공합니다. (354 words) - [Privacy Commitment | IT - Criteo](/content/it/trust-center/privacy-commitment-copy/index.html): I servizi di Criteo sono progettati e sviluppati con il massimo rispetto per la privacy degli utenti. (800 words) - [Chi siamo: Il nostro team | Criteo](/content/it/company/our-team/index.html): Il team di Criteo ti offre tutto ciò di cui hai bisogno per massimizzare i risultati e incrementare la revenue. Scopri chi siamo. (1,366 words) - [Page not found - CN - Criteo](/content/cn/solutions/audience-match/index.html) (78 words) - [リテールメディア - CN - Criteo](/content/cn/retail-media-platform/index.html): ブランド、代理店、小売業者のスムーズな連携を促し、売上拡大を後押しするCriteo リテールメディアについて、リテールメディアへの注目が高まる理由や、リテールメディアの仕組みを解説します。 (72 words) - [第三方 cookie 时代的终结（而我们感觉良好） - CN - Criteo](/content/cn/e7-ac-ac-e4-b8-89-e6-96-b9-cookie-e6-97-b6-e4-bb-a3-e7-9a-84-e7-bb-88-e7-bb-93-e8-80-8c-e6-88-91-e4-bb-ac-e6-84-9f-e8-a7-89-e8-89-af-e5-a5-bd.html): “太好了，它伴随着地震开始 (That’s great, it starts with an earthquake)。”– REM 自从谷歌宣布会在两年内逐步移除 Chrome 中对第三方 cookie 的支持，我脑海里就一直浮现 RME 的末日主题流行歌曲“世界末日到了，因为我们知道它到了 (It’s the End of the World as We Know It)”。这不是因为我真的认为末日临近，而是因为这则公告引发出骇人听闻的“Cookie 末日”论。这可能会摧毁数字广告，危及开放互联网自身的未来。 事实是，早在 2019 年 8 月，谷歌就已表示正在计划推行有关变革因此，这消息真的算不上地震。我认为更令人震惊的是，整个行业对于为何会发生这种转变，以及其有何意义没有一个统一答案。 距离有关变革还有两年时间，许多细节仍有待敲定，这对解开当前。困惑并无帮助。我想分享三个自己在网络上看到的被曲解的事实，从而破除部分关于 Cookie 末日的谣言。 第一个事实：并非消除所有 cookie 谷歌的公告仅涉及第三方 cookie，第一方 cookie 仍将存在，甚至到两年期限结束后仍持续较长一段时间。 第一方 cookie 是用户访问的网站向浏览器发送的 cookie。它们帮助广告主、零售商和发行商了解客户，以便在自家网站上提供最佳用户体验。 一个现代网站会融合不同来源的内容。例如，新闻和天气可能来自第三方供应商。这些网站与技术合作伙伴合作，帮助他们投放相关广告，展示最终用户更有可能感兴趣的产品和服务。这时，第三方 cookie 登场了，它们帮助识别不同网站的用户，以了解和量身定制用户体验，向用户推送相关内容和广告以及相关推荐。 移除这些第三方 cookie 会产生意想不到的后果。例如，很多表单中的单点登录 (SSO) 等功能将会失效，导致您可能无法使用社交媒体账户无缝登录多个网站。广告行业在归因方面也会退步，意味着广告主将无法追踪投资回报率，而且可能难以证明投资并非与销售或营销用语“转化”挂钩的媒体属合理。 我们会倒退到依靠猜测进行精准定位的年代，就好像我们生活在零售先驱 John […] (60 words) - [Dynamic Retargeting](/content/cn/dynamic-retargeting-old/index.html): Re-engage shoppers throughout their path to purchase with tailored ads, designed for measurable performance. 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Esto también incluye anuncios en tabletas, dispositivos móviles y aplicaciones, lo que crea una experiencia fluida entre canales y entre dispositivos para sus clientes. Internet abierta: lo que necesitas saber Todos los sitios web de editores, minoristas y marcas que no están detrás de un jardín amurallado son parte de lo que Criteo llama "Internet abierta", donde tantos consumidores pasan su tiempo como en Facebook y Google. La Internet Abierta crea oportunidades para todos porque: Los consumidores obtienen mejores anuncios y mayores controles de consentimiento. Los editores generan ingresos a partir de anuncios relevantes impulsados por IA sin tarifas opacas. Los anunciantes llegan a las audiencias que no dedican tiempo a la búsqueda y las redes sociales. Criteo también es independiente del suministro. No poseemos, operamos ni favorecemos ninguna fuente particular de inventario, por lo que sus anuncios llegan a la mejor audiencia para usted. 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How It Works & Why It Matters](/content/digital-advertising-glossary/remarketing/index.html): Learn what remarketing is, how remarketing campaigns work, key examples, and how it differs from retargeting in digital advertising (789 words) - [What is App Advertising? How It Works & Why It Matters?](/content/digital-advertising-glossary/app-advertising/index.html): is the strategy of delivering personalized ads to mobile devices to achieve app installs, as in-app engagement, retention and conversion (825 words) - [Microsoft Word - Criteo - 2024 Tax strategy of UK subsidiaries](/content/pl/wp-content/uploads/sites/11/2024/12/tax-strategy-report-fy24-pdf.html) (880 words) - [2026 Commerce and AI Trend Report - Download Free Report | Criteo](/content/www4/en/2026_commerceai_trends/index.html): Discover how AI is (and isn't) reshaping shopping today with data, insights, and trends from the 2026 Commerce & AI Report. 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Deal Sync is available to all publishers leveraging Commerce Grid's deal packaging capabilities.It's important to note that, while automated, Deal Sync is not an instantaneous service. Please review the synchronization times within this guide to understand how long it will take for your synced deal to surface with your buying partners. THE VALUE OF DEAL SYNC TO PUBLISHERS & THEIR BUYING PARTNERS Historically, the only way for a publisher working in Commerce Grid to deliver deals to a deal buyer was to copy a deal ID and manually email it to the buyer. This manual workflow presents several, less-than-ideal scenarios for both parties, including:The opportunity for human errors that result in an incorrect deal ID implementation on the demand side;Additional time required to setup deals, or to setup campaign line items for buyers;Presents management challenges to publishers who are working with dozens, or even hundreds of buyers.Deal Sync solves these shared challenges by offering an integrated solution that automatically synchronizes deal setup between Commerce Grid and a compatible DSP, surfacing deal IDs and setup parameters for a deal quickly and easily, directly within a buyer's native workflow. Some DSPs have even begun to require synchronized deal setup, as the automated process significantly reduces errors. HOW DEAL SYNC WORKS Here is the data flow between Commerce Grid, the Deal Sync API, and a DSP(s), when Deal Sync is used:A publisher working in Commerce Grid creates a Supply Package and subsequent Demand Deal and then selects a Deal Sync-enabled DSP for distribution which automatically triggers the Deal Sync process.The deal information is retrieved from Commerce Grid by Bidswitch.BidSwitch reviews and validates the deal information.After validation, BidSwitch delivers the deal to the selected DSP(s).The DSP receives and surfaces deal information in a deal negotiation interface.The buyer navigates to the deal negotiation interface in the DSP, and accepts the deal.Acceptance in the DSP automatically triggers a call to BidSwitch, relaying the acceptance notification.BidSwitch calls Commerce Grid, which surfaces the deal acceptance information for publishers within the UI. 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(942 words) - [Page not found - CN - Criteo](/content/cn/security/index.html) (61 words) - [Retail Media for Brands | IT - Criteo](/content/it/products/retail-media-for-brands/index.html): Incrementa la tua quota di scaffale digitale, crea brand awareness e stimola le vendite di prodotti su siti retailer di qualità con Criteo Retail Media. L’acquisto di retail media non è mai stato così facile. (556 words) - [Ellos | DE - Criteo.com](/content/de/success-stories/ellos/index.html): Ellos steigert das Kundenengagement mit Commerce Growth. (565 words) - [Вовлекайте больше покупателей с Criteo Customer Acquisition](/content/ru/solutions/criteo-customer-acquisition/index.html): Привлекайте до 12 раз больше пользователей. Получите значительную дополнительную прибыль и увеличьте посещаемость сайта до 73 % за счет новых покупателей. 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Segnali di intento, audience precise e messaggi dinamici ti portano a ottenere più vendite. (1,471 words) - [Page not found | DE - Criteo.com](/content/de/trust-center/security/how-to-spot-phishing-campaigns/index.html) (418 words) - [Advertising-Glossar | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/advertising-glossar-yus31dbk7l/steps/2331986/index.html): A Advertiser: Ein Advertiser ist ein Unternehmen, das dafür bezahlt, dass eine Website oder eine Brand beworben wird. Advertiser stehen auf der Demand-Seite des Ad-Marketings und wollen eine bestimmte Botschaft über ihr Produkt verbreiten.Ad-Sets: Anzeigen werden in Ad-Sets gruppiert, die festlegen, wie sie verteilt werden und an welche Zielgruppe.Es kann viele Ad-Sets pro Kampagne und viele Ads pro Ad-Set geben, aber ihr braucht nur eine Ad und ein Ad-Set, um loszulegen.API: Eine Anwendungsprogrammierschnittstelle ist eine Möglichkeit für zwei oder mehr Computerprogramme, miteinander zu kommunizieren.B Bannerwerbung: Als eine der ältesten Werbeformen platziert Bannerwerbung statische oder animierte Bilder über oder um eine Website herum, normalerweise nur gelegentlich, manchmal aber auch kontinuierlich.Bindungsrate (Retention-Rate): Der Prozentsatz der Nutzer, die eine Website im Laufe der Zeit weiter nutzen. Die Verweildauer wird in der Regel in Tagen nach dem ersten Besuch einer Website gemessen, d. h. sieben Tage (D7), einen Tag (D1), usw.CCampaign/Kampagne: Ein Rahmen, in dem eure Ads an eure Zielgruppe ausgespielt werden. Click-Through-Attribution: Eine Kennzahl, über die der genaue Wert einer Ad nachgewiesen werden kann. Dies geschieht durch das Tracken der Klicks auf eine Ads bis hin zum Kauf.Conversion-Events: Conversion-Events sind bestimmte Aktionen auf eurer Website oder in eurer App, die ihr tracken, in euer Reporting aufnehmen und als Zielvorgaben in euren Kampagnen verwenden könnt.CPM: Cost per mile ist der Betrag, den Advertiser pro 1.000 Ad-Impressions an Publisher zahlen, und wird auch als Cost per thousand bezeichnet (mile bedeutet auf Lateinisch 1.000). Diese Kennzahl hilft Publishern dabei, die Anzahl der Ressourcen im Auge zu behalten, die sie ihrem Portfolio zuweisen sollten, um es netto positiv zu halten.Creative: Beschreibt eine einzelne Ad. Creatives sind Dateien, die ihr in das System hochladet, und sie müssen vor der Verwendung moderiert werden.CTR: Die Click-Through-Rate ist der Prozentsatz der Nutzer, die eine Ad gesehen und angeklickt haben. Diese Kennzahl hilft App-Advertisern, den Anteil der Nutzer zu verstehen, die auf ihre Ad geklickt haben und auf ihre Website weitergeleitet wurden. Click-Through-Rate (CTR) = Klicks / Impressions.CVR: Die Conversion Rate ist das Maß dafür, welcher Anteil der Menschen durch die Werbung zu einer bestimmten Handlung, z. B. dem Anklicken eines Links oder einem Kauf, veranlasst wird.DDAU: Täglich aktive Nutzer (Daily Active Users) ist eine Kennzahl, welche die Gesamtzahl der Nutzer angibt, die eine Website täglich besuchen. DAU gibt Aufschluss über den Erfolg einer Website, denn der Wert zeigt, wie sehr die Nutzer in die Website eintauchen und wie sehr sie sich an sie binden.DSP: Eine Demand-Side Plattform ist ein System, das es Käufern von digitalem Werbeinventar ermöglicht, mehrere Ad-Exchange- und Data-Exchange-Accounts über eine gemeinsame Schnittstelle zu verwalten.IImpression (oder Ausspielung): Impressions im digitalen Marketing sagen Advertisern und Entwicklern, wie oft eine Ad von Nutzern angesehen wurde.KKPI: Ein Leistungsindikator oder Key Performance Indicator ist eine Art der Performance-Messung. KPIs bewerten den Erfolg einer Organisation oder einem bestimmten Tätigkeitsbereich, in dem diese aktiv ist.LLTV: Der Lifetime Value schätzt den Umsatz, den ein einzelner Nutzer während seiner gesamten Nutzungsdauer auf einer Website erzielt. Dieser Wert hilft, den Geldwert eines Nutzers im Laufe der Zeit vorherzusagen. Diese Zahl steht in direktem Zusammenhang mit der Kundenbindung, denn je länger ein Nutzer aktiver Kunde bleibt, desto mehr Artikel legt er in seinen Warenkorb.MMAU: Monthly Active Users (monatlich aktive Nutzer) ist eine Kennzahl, die angibt, wie viele Personen die Website mindestens einmal pro Monat öffnen. Oft im Gegensatz zu DAU (täglich aktive Nutzer).PPublisher: Ein Publisher stellt die Möglichkeiten und das Inventar zur Verfügung, die es Advertisern ermöglichen, Ads auf ihren Websites zu schalten (Supply). Ein Publisher kann eine Website sein, die Platz auf ihrer Property an Advertiser und Agenturen verkauft.RROAS: Der Return on Advertising Spend ist eine umsatzbasierte Kennzahl zur Berechnung der Effizienz und Performance von digitalen Werbeausgaben. Der ROAS wird berechnet, indem der durch eine Werbekampagne generierte Umsatz durch den für diese Kampagne ausgegebenen Betrag geteilt wird.SSKAdNetwork: StoreKit Ad Network, oder SKAdNetwork, ist eine von Apple betriebene datenschutzfreundliche API. Sie hilft Werbenetzwerken und Advertisern, ihre Werbeaktivitäten (wie Impressionen, Klicks und App-Installationen) auf einer aggregierten Ebene zu messen.UUA: Die Nutzerakquise (User Acquistion) umfasst die zahlreichen Methoden zur Gewinnung von Nutzern. Häufig wird der Begriff im Zusammenhang mit VPI-Programmen verwendet, aber auch das Bewerben und die Vermarktung eines Produkts ist ein Akt der Nutzergewinnung.Unified Auction: Hierbei handelt es sich um eine programmatische Funktion, die mehreren Demand-Side-Partnern (DSPs) die Möglichkeit gibt, um denselben Werbespot zu konkurrieren.UTC: Die koordinierte Weltzeit (Coordinated Universal Time, UTC) ist der primäre Zeitstandard, nach dem die Welt ihre Uhren und die Zeit reguliert. Sie liegt etwa eine Sekunde über der mittleren Sonnenzeit auf 0° Längengrad, z. B. UT1, und wird nicht an die Sommerzeit angepasst. Sie ist praktisch ein Nachfolger der Greenwich Mean Time (GMT).WWasserfall: Auch bekannt als Wasserfall-Vermittlung, bezieht sich dies auf eine Art von Auktion für den Ad-Verkauf, bei der die Gebote der Advertiser in absteigender Reihenfolge der festgelegten Cost per Mile (CPM) angeordnet werden. Der Wasserfall organisiert die Ad-Quellen so, dass die höchsten CPMs für Advertiser erzielt und die Einnahmen für Publisher gesteigert werden. Ihr könnt die gesuchten Informationen nicht finden? In diesem ausführliche, Glossar findet ihr die Definitionen zu weiteren Begriffen.  (861 words) - [Yamamay | KR - Criteo](/content/kr/success-stories/yamamay/index.html): Yamamay는 Criteo Customer Acquisition을 적용해 주문량이 11% 증가했습니다. (190 words) - [Demo | DE - Criteo.com](/content/de/demo/index.html) (110 words) - [我们如何使用您的数据 - CN - Criteo](/content/cn/privacy/how-we-use-your-data/index.html): 了解Criteo如何使用您的数据，包括我们使用的数据类型以及使用目的。 (76 words) - [Linee guida per la pubblicità di Criteo | IT - Criteo](/content/it/advertising-guidelines/index.html): Criteo detta le linee guida che i suoi partner sono tenuti a rispettare: contenuti proibiti per l’argomento, o non accettati perché lesivi della privacy individuale. (770 words) - [Trust Center | IT - Criteo](/content/it/trust-center/index.html): Etica, privacy, sicurezza e lealtà nel business (576 words) - [Das Datenschutzversprechen von Criteo | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/das-datenschutzversprechen-von-criteo-pdiw4yiawh/steps/775742/index.html): Für Criteo ist Datenschutz kein nachträglicher Gedanke – es ist unser Leitprinzip. Als französisches Unternehmen, das 2005 gegründet wurde, erfüllt oder übertrifft der Datenschutz von Criteo seit über 14 Jahren konsequent die gesetzlichen Anforderungen, einschließlich der DSGVO. Wir sind uns der Sensibilität von Kundendaten bewusst und verpflichten uns, deren Vertraulichkeit und Sicherheit zu schützen. Wir immer: Sammeln Sie nur die Daten, die für die Bereitstellung unseres Dienstes erforderlich sind Speichern Sie den SHA256-Hash des MD5-Hashs von E-Mails Minimieren Sie die Datenspeicherung Datensicherheit gewährleisten Stellen Sie ein benutzerfreundliches Opt-out-Tool bereit Wir niemals: Erfassen Sie direkt identifizierende Informationen Speichern Sie alle Originaldateien, die E-Mails enthalten Verwenden oder speichern Sie Ihre Zielgruppendaten für andere Zwecke Auswirkungen auf Ihr geistiges Eigentum in Bezug auf Kundendaten Verwenden Sie alle im Besitz von Drittanbietern befindlichen oder verwalteten Rechenzentren Branchenführerschaft: Investition in Best Practices Criteo verfügt über eine umfangreiche Anzahl von Zertifizierungen, die jährlich von Regierungs- und Standardisierungsgremien überprüft werden, und unterstützt Initiativen, die Benutzern mehr Transparenz und Kontrolle bieten. Wir sind ein Befürworter des IAB Transparency and Consent Framework und waren frühe Anwender von Best Practices der Branche wie dem AdChoices-Programm sowie: (444 words) - [Кейсы│Criteo](/content/ru/success-stories/vitacost/index.html): Criteo помог Vitacost.com выйти на новый уровень привлечения потребителей, рентабельности рекламы и удержания существующих клиентов. (815 words) - [Google DV360 Deal Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/google-dv360-deal-activation-guide-oo1d6n98eb/steps/2786482/index.html): Commerce Grid has created this guide to help target Commerce Grid inventory using DV360 as their DSP. Please note that platforms can and will change regularly. We will do our best to update this guide as needed. Wherever possible, we've provided links to DV360 documentation. We recommend that if buyers are having issues, or if they need help using the DV360 platform, their first point of outreach should be the DV360 team. (1,956 words) - [Criteo Dynamic Retargeting: Erfolgreiche Weihnachtssaison für Teufel](/content/de/success-stories/teufel/index.html): Teufel, Europas größter Direktverkäufer von Lautsprechersystemen konnte die Woche rund um den Black Friday gewinnbringend nutzen – dank der Unterstützung durch Criteo Dynamic Retargeting. Das Bestellvolumen stieg im 113 %, die Sales um 136 %. (322 words) - [Deal & Supply Package Setup | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/deal-supply-package-setup-2ambd20fs7/steps/2354810/index.html): After completing your Supply Onboarding, you are ready to create deals. The following steps will guide you through the deal creation process. (1,170 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [Gumtree | DE - Criteo.com](/content/de/success-stories/gumtree/index.html): Gumtree erreicht neue Zielgruppen mit Video Advertising und aktualisierter Brand-Plattform. (628 words) - [Как мы используем ваши данные | RU - Criteo.com](/content/ru/privacy/how-we-use-your-data/index.html): На данной странице описаны основные принципы сбора, хранения и использования персональных данных, приведено правовое основание операции обработки, основные категории данных (данные от рекламодателей, данные с площадок, данные от Партнёров) и категории получателей данных. (415 words) - [Storie di successo│Criteo](/content/it/success-stories/innogames/index.html): InnoGames raddoppia il ROI e ottiene il 16,8% in più di conversioni con gli annunci pubblicitari di Criteo. (233 words) - [Storie di successo│Criteo](/content/it/success-stories/clarks-americas/index.html): Clarks ha aumentato i tassi di conversione del 130% dopo l'implementazione della avanzata tecnologia di bidding di Criteo. (157 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Retail Media for Brands | KR - Criteo](/content/kr/products/retail-media-for-brands/index.html): 크리테오의 리테일 미디어로 디지털 매장을 확장하고, 브랜드 인지도를 구축하며, 프리미엄 리테일러 전반에서 상품 판매를 향상하십시오. 이제, 리테일 미디어를 쉽게 구매할 수 있게 되었습니다. (467 words) - [데이터의 이용 방법 | KR - Criteo](/content/kr/privacy/how-we-use-your-data/index.html): 정보 처리자 및 세부 연락 정보 크리테오와 관련해 개인정보 처리를 담당하는 기업은 프랑스 파리 32 rue Blanche, 75009에 소재하는 공개유한회사 크리테오(Criteo)이며, 파리에 등록된 사업자 번호는 484 786 249입니다. 크리테오는 자사의 클라이언트 및 파트너들과 함께 공동 관리자의 역할을 수행합니다. 이는 사용자가 유럽 경제 지역또는 영국에 거주하는 경우 사용자의 개인정보나 동의 수집이 크리테오가 통제 권한이 없는 각 […] (1,585 words) - [de/wp-content/uploads/sites/3/2023/01/advertiser-guide-to-new-and-emerging-channels-for-2023-de-pdf.html](/content/de/wp-content/uploads/sites/3/2023/01/advertiser-guide-to-new-and-emerging-channels-for-2023-de-pdf.html) (639 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [Wo Ihre Anzeigen erscheinen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/wo-ihre-anzeigen-erscheinen-69pn1fvqsp/steps/775740/index.html): Criteo bietet Ihnen unvergleichlichen Zugriff auf 2 Milliarden Käufer und unsere riesige Bibliothek mit über 19.000 Publishern. Wir sind auch die größten externen Käufer bei Google und unsere 4.000 Premium-Publisher-Beziehungen stellen sicher, dass unsere Kunden den ersten Zugriff auf Premium-Inventar haben. Ihre Anzeigen erscheinen dort, wo Ihre nächstbesten Kunden lesen, recherchieren, lernen und einkaufen. Infolgedessen erreichen Sie Ihre Kunden genau auf der Grundlage dessen, was sie kaufen möchten, wenn sie bereit sind, es zu kaufen. Desktop, Mobilgeräte und Geräte Ihre Anzeigen erscheinen je nach Kampagnenziel und Zielgruppe an unterschiedlichen Orten. Dazu gehören auch Anzeigen auf Tablets, Mobilgeräten und Apps, die ein nahtloses kanal- und geräteübergreifendes Erlebnis für Ihre Kunden schaffen. Das offene Internet: Was Sie wissen müssen Jede Publisher-, Einzelhändler- und Marken-Website, die sich nicht hinter einem ummauerten Garten befindet, ist Teil dessen, was Criteo „das offene Internet“ nennt, wo genauso viele Verbraucher ihre Zeit verbringen wie auf Facebook und Google. Das offene Internet schafft Chancen für alle, weil: Verbraucher erhalten bessere Anzeigen und bessere Einwilligungskontrollen. Publisher steigern den Umsatz durch relevante, KI-gestützte Anzeigen ohne undurchsichtige Gebühren. Werbetreibende erreichen die Zielgruppen, die keine Zeit für die Suche und soziale Netzwerke aufwenden. Criteo ist außerdem angebotsunabhängig. Wir besitzen, betreiben oder bevorzugen keine bestimmte Inventarquelle, sodass Ihre Anzeigen die beste Zielgruppe für Sie erreichen. (214 words) - [Xiaomi | DE - Criteo.com](/content/de/success-stories/xiaomi/index.html): Xiaomi steigert Awareness auf OTT-Plattformen – mit Criteo und Flipkart Ads. (374 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [Campaign and Line Item dashboards | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/campaign-line-item-dashboards-zvixcowgcq/steps/1029784/index.html): The Campaign and Line Item dashboards are your central hub for tracking and analyzing campaign performance in Commerce Max. Whether you're reviewing results at the campaign level or drilling down on specific line items, these dashboards give you a clear picture of how your campaigns are performing and the budget context you need to act on it quickly.What is the Campaign Dashboard?  The Campaign Dashboard is the first thing you see when you log in to your Commerce Max account. It is the landing page of the Campaigns section.  You can customize the performance graph by selecting up to two metrics to view simultaneously. This helps you spot trends and investigate performance changes at a glance. Select the column picker icon next to the search bar to choose your metrics. Your selection saves as your default view each time you log in. Available metrics:Settings: Retailer, Brand, Start Date, End Date, Total Budget, Remaining Budget, Bid, Spend to Date, Audience Fee (Offsite only), Buying Strategy (Offsite only), Optimization (Offsite only), Spend Pace (Offsite only)Performance: Pacing Rate (Onsite Display and Offsite only), Budget at Risk (Onsite Display and Offsite only), Impressions, Clicks, CTR, Win Rate, Spend, Avg. CPC, Avg. CPM, Viewability, CPO (Offsite only)Pacing Rate = Actual Spend (Lifetime to Date) / Planned Spend (Lifetime to Date) - where Planned Spend (lifetime start to date) = % of time elapsed since original start of line item (irrespective of current start date, relative to current end date) * total budget Budget At Risk = Remaining Budget – Avg Spend (user-selected) Period * Remaining Days in flightAttribution: Assisted Sales, Sales, ROASBy default, above the interactive graph, you will see ROAS in the first dropdown and Spend in the second. These can be changed at any time.  From the Campaign dashboard, you can also navigate to:AnalyticsShared Library (Audiences and Segments, Creatives, Domain/App Lists)Billing (Balances, Credits)For more details on your campaign’s performance, you can drill into individual line items in the Line items Dashboard, or access detailed reports in the Analytics Section of the UI. (682 words) - [www4/fr-spark-of-discovery/clkn/https/www2-criteo-com/l/126241/2025-05-29/866vdf/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www2-criteo-com/l/126241/2025-05-29/866vdf/index.html) (11 words) - [当社によるお客様のデータの利用方法 | JP - Criteo.com](/content/jp/privacy/how-we-use-your-data/index.html): 当社によるお客様のデータの利用方法 (50 words) - [Connexia | DE - Criteo.com](/content/de/success-stories/connexia/index.html): Connexia und Criteo werden zu einem dynamischen Duo – befeuert von Daten und Performance. (580 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/fr-spark-of-discovery/clkn/https/app-unbounce-com/variants/324458707/javascript-3acookiebot-renew.html](/content/www4/fr-spark-of-discovery/clkn/https/app-unbounce-com/variants/324458707/javascript-3acookiebot-renew.html) (11 words) - [Come utilizziamo i tuoi dati | IT - Criteo](/content/it/privacy/how-we-use-your-data/index.html): L’identità e i recapiti per il contatto del controllore L’azienda incaricata dell’elaborazione dei dati personali relativamente ai nostri servizi è Criteo, una società per azioni a responsabilità limitata con sede sociale al 32 rue Blanche, 75009 Parigi, FRANCIA, e registrata alla Camera di commercio di Parigi con il numero 484 786 249. Criteo agisce da […] (589 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [RMP Glossary | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/glossary-of-commerce-max-bmy2fghqp8/steps/959212/index.html): Key descriptors of RMP. (1,287 words) - [Demo | KR - Criteo](/content/kr/demo/index.html) (110 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com.html) (11 words) - [Как распознать мошенничество | RU - Criteo.com](/content/ru/trust-center/security/how-to-spot-scams/index.html): Как распознать электронные письма и сообщения от мошенников, выдающих себя за других лиц, поддельные или фишинговые письма и сообщения, рассылаемые с целью совершения обманных действий Осторожно! Мошенники хотят заполучить ваши учетные данные Criteo Хакеры используют электронные письма и сообщения, чтобы обманом заставить людей передавать конфиденциальную личную информацию. Получив эту информацию, они могут использовать ее для […] (644 words) - [Como usamos seus dados | BR - Criteo.com](/content/br/privacy/how-we-use-your-data/index.html): Saiba como a Criteo usa seus dados, incluindo que tipo de dados usamos e para qual finalidade. (650 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Criteo-Starterhandbuch | Commerce Growth-Hilfecenter](/content/help/kb/de/criteo-starterhandbuch-254603/index.html): Startseite unter „Commerce Growth“, Willkommen bei Commerce Growth!, Erste Schritte mit den Grundlagen (14 words) - [Onsite Sponsored Products | Commerce Max Help Center](/content/help-retailmedia/kb/en/onsite-sponsored-products-310732/index.html): Getting Started with Onsite Sponsored Products, Create and Edit Onsite Sponsored Products Campaign, Create and Edit Onsite Sponsored Products Line Item, Best Practices and FAQs (65 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [wp-content/uploads/2025/12/criteo-code-of-business-conduct-and-ethics_branding-version-29-july-2022-3-pdf.html](/content/wp-content/uploads/2025/12/criteo-code-of-business-conduct-and-ethics_branding-version-29-july-2022-3-pdf.html) (2,146 words) - [de/wp-content/uploads/sites/3/2023/06/criteo-2023-onsite-shopper-behavior-report-emea-de-pdf.html](/content/de/wp-content/uploads/sites/3/2023/06/criteo-2023-onsite-shopper-behavior-report-emea-de-pdf.html) (706 words) - [Aventon | DE - Criteo.com](/content/de/success-stories/aventon/index.html): Kampagnen im gesamten Funnel verknüpfen – so fährt Aventon Bikes in Richtung höherer ROAS. (730 words) - [www4/fr-spark-of-discovery/clkn/http/www-criteo-com/legal/index.html](/content/www4/fr-spark-of-discovery/clkn/http/www-criteo-com/legal/index.html) (11 words) - [Werbeziele | Commerce Growth-Hilfecenter](/content/help/kb/de/werbeziele-105026/index.html): So wählt ihr das richtige Werbeziel, Full-Funnel-Marketing und die Customer Journey (30 words) - [HP | DE - Criteo.com](/content/de/success-stories/hp/index.html): HP steigert den Umsatz pro Nutzer um das 10-fache – mit Daten von Costco sowie dem neuen Offsite Revenue Optimizer von Criteo. (484 words) - [www4/fr-spark-of-discovery/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/fr-spark-of-discovery/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [The Spark of Discovery: Download the report](/content/go/de/spark-of-discovery/index.html): Explore findings from a survey of consumers and brand leaders about the emotion of ecommerce and how brands can rekindle the spark of discovery that online shoppers are missing today. (309 words) - [Cómo detectar emails y mensajes falsos, fraudulentos o de suplantación de identidad (phishing) | ES - Criteo](/content/es/trust-center/security/how-to-spot-scams/index.html): Cómo detectar emails y mensajes falsos, fraudulentos o de suplantación de identidad (phishing) Atención: los estafadores tratan de obtener tus credenciales de Criteo Los hackers utilizan los emails y los mensajes para engañar a las personas y lograr que les envíen información personal sensible. Una vez que han obtenido esta información, pueden utilizarla para perpetrar […] (722 words) - [Shop Japan | JP - Criteo.com](/content/jp/success-stories/shop-japan/index.html): 新規顧客からの売上を2.5倍に！Criteoのフルファネル対応の新しいソリューションが、トップラインの成長に大きく貢献。 (64 words) - [Marketplace Performance Outcome | Criteo](/content/it/marketplace-performance-outcome/index.html): Offrendo Criteo Dynamic Retargeting, i tuoi partner sono in grado di coinvolgere nuovamente ed efficacemente i consumatori in tutti i canali creando traffico di qualità e maggiori vendite. Guadagnerai un margine (calcolato sul CPC) per ogni visita al sito Web portata dalla campagna del tuo partner. (329 words) - [Accounts Endpoints - Criteo Docs](/content/developers/retail-media/docs/accounts-endpoints/index.html) (624 words) - [Retail Media for Brands | RU - Criteo.com](/content/ru/products/retail-media-for-brands/index.html): Увеличьте свою долю в диджитал пространстве, повысьте узнаваемость бренда и стимулируйте продажи товаров на сайтах премиальных ритейлеров с помощью решения Retail Media от Criteo. Это простой способ покупки инвентаря ритейлеров. (420 words) - [Fidelizzare i clienti | IT - Criteo](/content/it/solutions/customer-retention/index.html): L’IA del commerce che fidelizza i clienti. Usa dati di prima parte e strategie in ogni fase del ciclo di vita per ottenere acquisti e fedeltà dalla clientela. (862 words) - [The State of Consumer Electronics - Download Free Report | Criteo](/content/go/en/consumer-electronics-consumer-insights/index.html): Dive into exclusive insights based on commerce data from hundreds of Consumer Electronics players and results from our global shopper survey. (321 words) - [Quantcast Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/quantcast-activation-guide-orjd4qhfe4/steps/2776335/index.html): Commerce Grid has created this guide to help target Commerce Grid inventory using Quantcast as their DSP. Please note that platforms can and will change regularly. We will do our best to update this guide as needed. Wherever possible, we've provided links to Quantcast documentation. We recommend that if buyers are having issues, or if they need help using the Quantcast platform, their first point of outreach should be the Quantcast team. (462 words) - [如何识别虚假、欺诈、伪造或网络钓鱼邮件及短信 - CN - Criteo](/content/cn/trust-center/security/how-to-spot-scams/index.html): 如何识别虚假、欺诈、伪造或网络钓鱼邮件及短信 警惕：诈骗分子正试图窃取您的Criteo账户凭据 黑客利用邮件及短信欺骗用户，企图套取敏感个人信息。 一旦得手，他们便能冒充受害者实施各种类型的诈骗行为。 您将在此了解如何识别骗局、遭遇可疑联系时的应对措施，以及保障账户安全的具体建议。 一旦您的Criteo账户凭据落入不法分子之手，将给您及您的公司带来严重损害。 Criteo郑重声明：我们绝不会通过短信或邮件发送包含“限时警告”的内容，要求您登录账户并共享敏感用户数据； 也绝不会向您发出最后通牒，或要求您在安全通信渠道之外进行身份认证或数据验证。 高度警惕以下情形： 未知发件人——如您不清楚短信或邮件的发件人身份，则可能为诈骗信息。 短信——Criteo从不通过短信与您联系。 紧急胁迫性话术——例如“立即行动”等措辞。 正规短信或邮件均以理性平和的语气撰写， 而诈骗信息常通过账户异常、欺诈警告等话术制造恐慌。 邮件称呼方式——系统自动发送的Criteo邮件均以“[姓氏+职位]，您好”格式开头； 人工发送的邮件均来自熟悉您业务的人员，且内容为您已了解的账户相关事宜。 拼写错误——诈骗短信与邮件常存在版式混乱、拼写错误等异常问题。 索要个人信息——Criteo绝不会通过短信或邮件要求您提供密码、银行卡号、银行账户信息、驾驶证号、社保号码、邮箱地址或全名等敏感数据。 虚假Criteo邮箱地址我们的官方邮箱地址后缀均为criteo.com， criteo与.com之间绝无任何附加字符。 正确示例：n.surname@criteo.com。 要求点击假冒网站链接——如果邮件内含链接，务必点击前核实。 欺诈链接可能伪装为可信地址（如https://www.criteo.com/login/），请将鼠标悬停于链接上方预览真实URL。 一旦存疑，切勿点击。 一旦访问不良网站，即可能导致设备感染病毒。 含未知附件的邮件——未完全确认附件来源安全前切勿打开， 尤其需警惕陌生公司及合作方发出的发票文件。 部分附件在打开时会自动植入病毒。 其他需警惕情形：伪造账单、虚假银行账户变更通知等。 应对措施 如您收到可疑信息或进入可疑网站，请遵循以下步骤： 仔细核查网址——如您怀疑身处欺诈网站，请立即暂停操作，检查地址栏，确保网址为：https://www.criteo.com/或其子域名，例如：marketing.criteo.com。 切勿回复——即使您认为自己认识发件人，但如果短信或邮件存在任何可疑之处，也请勿回复。 切勿打开附件——欺诈短信及邮件可能使您的手机或电脑感染病毒。 切勿点击任何链接——一旦点击恶意链接，即可能导致设备感染病毒。 在此查看近期网络钓鱼活动。 联系您在Criteo的对接人——发送一封内容清晰的邮件至您在Criteo的对接人，我们将协助您核查有关短信或邮件的真实性。 在此举报网络钓鱼行为。 如需了解更多信息，请联系您的Criteo客户策略师。 (67 words) - [Glosario de publicidad | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/glosario-de-publicidad-yus31dbk7l/steps/2331986/index.html): AAnunciante: un anunciante es una entidad que paga para que se publicite un sitio web o una marca. Están en el lado de la "demanda" del marketing publicitario y quieren difundir un mensaje específico sobre su producto.Anuncios en banner: una de las formas de publicidad más antiguas, los anuncios de banner colocan anuncios de imágenes estáticas o animadas encima o alrededor de un sitio web, normalmente sólo de vez en cuando, pero a veces de forma continua.API: una interfaz de programación de aplicación permite que dos o más programas informáticos se comuniquen entre sí.Atribución de clics: una métrica utilizada para demostrar el valor exacto de un anuncio. Esto se hace mediante el seguimiento de los clics en un anuncio, hasta la compra.CCampaña: un marco utilizado para distribuir tus anuncios a tu audiencia. Cascada: También conocida como mediación en cascada, se refiere a un estilo de subasta para la venta de anuncios que ordena las pujas del anunciante por orden descendente de coste por mil (CPM) establecido. La cascada organiza las fuentes de anuncios para lograr los CPM más altos para los anunciantes y aumenten los ingresos para los publishers.Conjuntos de anuncios: los anuncios se agrupan en conjuntos de anuncios, que definen cómo se distribuyen y a qué audiencias. Puede haber muchos conjuntos de anuncios por campaña y muchos anuncios por conjunto de anuncios, pero sólo necesitas uno de cada para empezar.CPM: el coste por mil es la cantidad que los anunciantes pagan a los publishers por cada 1.000 impresiones publicitarias, y también se conoce como coste por mil ("mille" significa 1.000 en latín). Esta métrica ayuda a los publishers a hacer un seguimiento del número de recursos que deben asignar a su cartera para mantenerla netamente positiva.Creatividad: describe un único anuncio. Las creatividades son archivos que subes al sistema y que deben ser revisados antes de poder ser utilizados.CTR: la Click-Through Rate es el porcentaje de usuarios que han visto un anuncio y han hecho clic en él. Esta métrica ayuda a los anunciantes de apps a comprender la relación de usuarios que hicieron clic en su anuncio y fueron redirigidos a su sitio web. Click-through rate (CTR) = clics/impresiones.CVR: la tasa de conversión es la medida de qué proporción de personas son persuadidas por la publicidad para realizar una acción concreta, como hacer clic en un enlace o realizar una compra.DDAU: usuarios activos diarios es una métrica que muestra la cantidad total de usuarios que visitan un sitio web a diario. El DAU ofrece una visión de lo bien que funciona un sitio web, ya que muestra el grado de inmersión de los usuarios y su capacidad para atraerlos.DSP: una Demand-Side Platform es un sistema que permite a los compradores de inventario de publicidad digital gestionar varias cuentas de intercambio de anuncios y datos a través de una única interfaz.EEventos de conversión: los eventos de conversión son acciones específicas en tu sitio web o app de las que haces seguimiento, sobre las que elaboras informes y que utilizas como metas u objetivos en tus campañas.IImpresión (o display): las impresiones en marketing digital indican a los anunciantes y desarrolladores cuántas veces ha sido visto un anuncio por los usuarios.KKPI: un indicador de rendimiento o indicador clave de rendimiento es un tipo de medida del rendimiento. Los KPI evalúan el éxito de una organización o de una actividad concreta.LLTV: el Lifetime Value calcula los ingresos que genera un único usuario a lo largo de toda su vida en un sitio web. Ayuda a predecir el valor monetario de un usuario a lo largo del tiempo. Esta cifra está directamente relacionada con la retención, ya que cuanto más tiempo permanece un usuario, más artículos añade a su carrito.MMAU: usuarios activos mensuales es una métrica que muestra cuántas personas abren el sitio web al menos una vez al mes. A menudo se contrapone a DAU (usuarios activos diarios).PPublisher: un publisher proporciona la capacidad y el inventario que permite a los anunciantes publicar anuncios en sus sitios web (oferta). Un publisher puede ser un sitio web que vende espacio digital en su propiedad a anunciantes y agencias.RROAS: el rendimiento de la inversión publicitaria es una métrica basada en ingresos que se utiliza para calcular la eficacia y el rendimiento de la inversión publicitaria digital. El ROAS se calcula dividiendo la cantidad de ingresos generados por una campaña publicitaria entre la cantidad gastada en dicha campaña.SSKAdNetwork: StoreKit Ad Network, o SKAdNetwork, es una API centrada en la privacidad operada por Apple. Ayuda a las redes publicitarias y a los anunciantes a medir su actividad publicitaria (como impresiones, clics e instalaciones de apps) de manera desglosada.Subasta unificada: se trata de una función programática que ofrece a varios socios del lado de la demanda (DSP) la posibilidad de competir por el mismo espacio publicitario.TTasa de retención: el porcentaje de usuarios que siguen interactuando con un sitio web a lo largo del tiempo. El índice de retención suele medirse en días después de que los usuarios visiten por primera vez un sitio web. Por ejemplo: siete días (D7), un día (D1), etc.UUA: la captación de usuarios abarca los numerosos métodos para conseguir usuarios. A menudo, su uso hace referencia a sistemas como el IPC, pero la publicidad y la comercialización de un producto también es un acto de captación de usuarios.UTC: El tiempo universal coordinado, o UTC, es el principal estándar horario por el que el mundo regula los relojes y la hora. Se encuentra a aproximadamente un segundo de la hora solar media a 0° de longitud, como UT1, y no se ajusta al horario de verano. Es la sucesora de la hora del meridiano de Greenwich (GMT). ¿No encuentras la información que buscas? Visita este glosario detallado con definiciones de más terminologías.  (984 words) - [Data Tab | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/data-tab-peru7jxmpf/steps/3302367/index.html): The Data Tab is Commerce Grid's workflow solution for data management. The Data Tab makes it easier for publishers who are creating data + supply packages to search, select and manage data of all types.  This feature makes it possible for publishers to:Search data segments and providers to understand availability, pricing, and segment names in Commerce Grid’s library of third-party and Criteo Commerce Audience data segments, simplifying planning without the need to open the Supply Package creation workflow. Manage first-party data that has been onboarded to Commerce Grid for supply packaging.While the Data Tab serves as a data management solution, the Data Marketplace (within the Supply Packaging workflow) remains the data application solution where you will target any selected data segments to your package.   (687 words) - [Video Advertising  | IT - Criteo](/content/it/solutions/video-advertising/index.html): Entra in contatto con i consumatori nel momento in cui guardano i loro contenuti video preferiti. La nostra soluzione offre reach, scala e misurazione senza pari di audience in ambienti video e digitali. (572 words) - [Lamps Plus | DE - Criteo.com](/content/de/success-stories/lamps-plus/index.html): Lamps Plus nutzt OTT- und CTV- Werbung, um neue Kunden zu gewinnen und den Umsatz zu steiger. (352 words) - [AdForm Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/adform-activation-guide-00lbv1awvo/steps/2366280/index.html): Commerce Grid has created this guide to help target Commerce Grid inventory using AdForm as their DSP. Please note that platforms can and will change regularly. We will do our best to update this guide as needed. Wherever possible, we've provided links to AdForm documentation. We recommend that if buyers are having issues, or if they need help using the AdForm platform, their first point of outreach should be the AdForm team. (449 words) - [Das Datenschutzversprechen von Criteo | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/das-datenschutzversprechen-von-criteo-pdiw4yiawh/steps/775742-775743/index.html): Für Criteo ist Datenschutz kein nachträglicher Gedanke – es ist unser Leitprinzip. Als französisches Unternehmen, das 2005 gegründet wurde, erfüllt oder übertrifft der Datenschutz von Criteo seit über 14 Jahren konsequent die gesetzlichen Anforderungen, einschließlich der DSGVO. Wir sind uns der Sensibilität von Kundendaten bewusst und verpflichten uns, deren Vertraulichkeit und Sicherheit zu schützen. Wir immer: Sammeln Sie nur die Daten, die für die Bereitstellung unseres Dienstes erforderlich sind Speichern Sie den SHA256-Hash des MD5-Hashs von E-Mails Minimieren Sie die Datenspeicherung Datensicherheit gewährleisten Stellen Sie ein benutzerfreundliches Opt-out-Tool bereit Wir niemals: Erfassen Sie direkt identifizierende Informationen Speichern Sie alle Originaldateien, die E-Mails enthalten Verwenden oder speichern Sie Ihre Zielgruppendaten für andere Zwecke Auswirkungen auf Ihr geistiges Eigentum in Bezug auf Kundendaten Verwenden Sie alle im Besitz von Drittanbietern befindlichen oder verwalteten Rechenzentren Branchenführerschaft: Investition in Best Practices Criteo verfügt über eine umfangreiche Anzahl von Zertifizierungen, die jährlich von Regierungs- und Standardisierungsgremien überprüft werden, und unterstützt Initiativen, die Benutzern mehr Transparenz und Kontrolle bieten. Wir sind ein Befürworter des IAB Transparency and Consent Framework und waren frühe Anwender von Best Practices der Branche wie dem AdChoices-Programm sowie: (444 words) - [Commerce Grid Yield Advisor | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/commerce-grid-yield-advisor-4wxiefmqf6/steps/4933794/index.html): The Yield Advisor is a self-service dashboard within Commerce Grid that surfaces key optimizations related to integration health, account setup, and demand readiness. It enables publishers to identify issues and uncover monetization opportunities without relying on manual support or guesswork. The Yield Advisor simplifies complex reporting into clear, actionable insights, enabling publishers to verify that inventory is correctly configured to attract demand and trade efficiently. The Yield Advisor surfaces a focused set of actionable metrics, grouped around three core themes:Integration health (e.g. request quality, ads.txt compliance)Demand readiness (e.g. GPID coverage, identity signals)Monetization opportunities (e.g. missing or under‑configured settings)Historically, yield optimization required poring over reports and working with Support to analyze setup. With the Yield Advisor, these manual processes are transformed into clear, guided actions presented as easy-to-read cards, supported by detailed guides, and tracked via a progress bar. (800 words) - [Digitas | DE - Criteo.com](/content/de/success-stories/digitas/index.html): Großer Retailer für Damenmode misst und belegt Inkrementalität – dank Commerce Growth. (524 words) - [News | DE – Criteo.com](/content/de/news/in-the-news/index.html) (504 words) - [Wie schützt Criteo Ihre Daten? | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/wie-schutzt-criteo-ihre-daten-bq7tsct6hr/steps/2515393/index.html): Criteo baut Zielgruppen aus unserem einzigartigen Handelsdatensatz auf, der das Ergebnis von Billionen von Kundenreisen ist, die zu über 900 Milliarden US-Dollar an jährlichen E-Commerce-Transaktionen führen. Criteo stellt sicher, dass alle erfassten Daten aggregiert werden und nicht mit dem Geschäft eines Werbetreibenden in Verbindung gebracht werden können. Um alle Daten von Werbetreibenden zu schützen, die Teil unserer Kooperation sind, werden alle für das Targeting verfügbaren Segmente auf der Grundlage der folgenden Grundsätze aggregiert: Um die Privatsphäre der Nutzer zu respektieren, stellen wir sicher, dass kein Werbetreibender einen bestimmten Nutzer direkt ansprechen kann. Daher besteht jedes Segment aus mindestens 5.000 eindeutigen IDs. Um unsere Kunden zu schützen , stellen wir sicher, dass kein Werbetreibender eine gesamte Nutzerbasis direkt ansprechen kann. Daher besteht jedes Segment aus mindestens 10 Partnern (im Durchschnitt enthält jede Zielgruppe 500 Partner), und der größte beitragende Partner nimmt im Durchschnitt bis zu 20 % seiner eindeutigen IDs teil. Das bedeutet, dass kein Werbetreibender eine Marke direkt ansprechen kann, die über eine einzige Domain verkauft wird. Zum Beispiel; Wenn sich ein Werbetreibender für die Ausrichtung auf einen bestimmten Markennamen entscheidet, teilen mindestens 10 Partner in unserem Netzwerk Produkte dieser Marke. Verwaltung der Privatsphäre von Vermarktern und einzelnen Verbrauchern  Um die Vermarkter, die Teil unseres Netzwerks sind, sowie die Privatsphäre der Benutzer zu schützen, sind alle zur Verfügung gestellten Criteo-Zielgruppensegmente vollständig datenschutzsicher und basieren auf Dateneingaben, die nicht wieder identifizierbar sind oder dem Geschäft eines Vermarkters zugeordnet werden können. Ein verfügbares Criteo-Zielgruppensegment in jedem Markt muss alle folgenden Datenschutzgrundsätze erfüllen: Mindestens 5.000+ eindeutige Benutzer-IDs Mindestens 10+ Partner Durchschn. Partner pro Kategoriesegment: 500 Durchschn. Partner pro Markensegment: 100 Kein Werbetreibender trägt mehr als 49 % der eindeutigen Benutzer-IDs für ein bestimmtes Segment bei Kein Werbetreibender kann die Nutzer eines anderen Werbetreibenden direkt ansprechen Um mehr darüber zu erfahren, wie Criteo Ihre Daten schützt, schauen Sie sich die Criteo-Datenschutzrichtlinie an . (312 words) - [Discrepancy Report | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/discrepancy-report-pnxwb5bcrt/steps/4977282/index.html): Overview Commerce Grid supports a standardized DSP discrepancy reporting process to investigate differences in metrics. This article explains how Commerce Grid validates submissions and communicates investigation outcomes.This process does not provide DSPs with access to Commerce Grid reporting tools, logs, or reconciliation interfaces. DSPs submit supporting reports in a defined format, and Commerce Grid performs all validation, investigation, and analysis internally. Findings are shared with the DSP as part of the investigation outcome.  What’s new- A client-facing reporting specification for DSP-submitted discrepancy files (CSV/XLSX), delivered via email for automated intake and review by Commerce Grid. Commercial value for DSPs and Publishers Discrepancies are a normal part of programmatic reporting. A standardized discrepancy intake and investigation process helps: Protect revenue by enabling early detection of underbilling or overbilling Build trust with DSPs and advertisers through transparent, consistent handling of reporting differences Improve operational efficiency by reducing manual checks and repeated back-and-forth on formats, identifiers, and methodology Set clear expectations on how discrepancies are handled and what outcomes are possible Reporting & Billing Data Commerce Grid reporting and DSP reporting systems are independent. They are used according to the contractual agreements between the parties.  For Commerce Grid–managed supply, billing, payout, and IVT filtering are based on Commerce Grid logs. DSP-submitted reports may be used as supporting inputs during discrepancy investigations but do not override Commerce Grid reporting unless explicitly defined by contract.  DSP-submitted reports support reporting system alignment, enabling early detection of discrepancies and improving overall reporting reliability.  Billing and publisher payout are determined according to commercial agreements. Commerce Grid logs and DSP-reported data are used together during discrepancy investigations and validation. Any financial adjustments follow internal approval processes. When discrepancy reporting is used DSP-submitted reports are used by Commerce Grid teams to monitor and track discrepancies over time and to proactively identify potential issues before month-end close. This reporting process supports early detection of: Persistent variance trends across days or reporting periods Potential financial risk (under- or over-billing) IVT classification differences Technical or integration-related issues (e.g., identifiers, time zones, delivery logic) DSP reports are reviewed on an ongoing basis, rather than only in response to a single-day variance. Minor day-to-day variance is expected in programmatic reporting. The focus is on identifying material, recurring patterns that may indicate underlying financial, IVT, or technical issues. How to submit a discrepancy report First, contact your Criteo representative to confirm the required report mapping. Once confirmed, send the discrepancy request by email with the supporting report attached to grid-dsp-reports@criteo.com. Submission guidelines One report file per email Supported formats: CSV or XLSX Reporting frequency & data window Reports should be submitted on an agreed reporting cadence (for example, daily (recommended) or weekly ), aligned with the commercial agreement. The reporting period should include complete and finalized DSP data. DSP data for very recent days (for example, the last few days) may still be subject to delays, corrections, or adjustments. To ensure data completeness, the reported date range should either: exclude incomplete periods, or overlap recent, potentially incomplete days across consecutive submissions until data is finalized. File naming convention:  Use a clear and consistent file name that includes: DSP name Reporting date or date range Report type (e.g. revenue or IVT) Time zone Example: DSPName_RevenueReport_2024-06-01_to_2024-06-07_UTC.csv DSP Spend Report- Format and Schema Supported file formats CSV (.csv) — UTF-8 recommended Excel (.xlsx) Column name Required Type Description (for DSP) OpenRTB source (if applicable) Date  Yes  string  Date for which you report aggregated metrics. Send in YYYY-MM-DD format. The time zone is defined by the Time Zone column if present; otherwise, use the default reporting time zone agreed between the DSP and Commerce Grid (e.g.UTC).  N/A  Impressions  Yes integer  Number of billable impressions for the given date and dimension combination (deal, creative, etc.). Unless agreed otherwise, this should include both valid and IVT impressions, with IVT broken out separately in IVT Impressions N/A  Spend  Yes  decimal  Total media spend forthe given date and dimension combination, reported in the agreed billing currency.  N/A  Publisher Id Recommended string Publisher identifier as seen in the bid request. Send exactly the value from site.publisher.id (web) or app.publisher.id (in-app). site.publisher.id / app.publisher.id Creative Id Recommended string DSP internal creative identifier used in reporting. Send the same value included in the OpenRTB bid response Bid.crid field. seatbid[].bid[].crid Deal Id  No string  Deal identifier when the impression was delivered via a PMP or PG deal. Send the same value as seen in the bid request. Leave empty if the impression was not served via a deal. imp[].pmp.deals[].id Time Zone  No  string  Time zone used to interpret the Date. Use IANA time zone identifiers (e.g. UTC, Europe/Berlin, America/New_York). All rows in a single file must use the same time zone.  N/A  Creative Type No string High-level creative type (e.g. banner, video, native, audio). Values should be consistent across all reports. Derived from imp[].banner, imp[].video, imp[].native, etc. Media Type No string Media channel classification (e.g.display, video, CTV, audio). The allowed values should be agreed between the DSP and Commerce Grid. Supported values: display video audio native Inventory Type No string Inventory environment (e.g. web, app, CTV, DOOH). Used to distinguish delivery environment.  Supported values:  application website  IVT Impressions No integer Number of impressions classified as invalid traffic (IVT) according to the DSP’s IVT logic. This is a subset of total Impressions. N/A IVT Spend No decimal Portion of Spend attributed to IVT Impressions, reported in the same currency as Spend. N/A Use these column names, including spaces and capitalization. This is required for automated ingestion and parsing. A single report file must not contain mixed time zones. If the Time Zone column is present, it must be consistent across all rows. Data RequirementsDate format The Date column must use the following format: YYYY-MM-DD Example: 2024-06-01 Numeric values The following columns must contain numeric values only: Impressions, Spend, IVT Impressions, IVT Spend Numeric fields must follow these rules: no extra characters (for example, no spaces, currency symbols, or text comments) no thousand separators (10000, not 10,000 or 10 000) use a dot (.) as the decimal separator for fractional values (for example, 75.50, not 75,50) Identifiers Values in the DSP Creative and Ads.txt Id columns must match the identifiers previously agreed between the DSP and Commerce Grid. Consistent identifiers are required to ensure accurate data matching during investigation. File time zone constraint All rows in a single report file must use the same time zone. Mixed time zones are not allowed. If included, use standard IANA identifiers (e.g., UTC, Europe/Berlin, America/New_York).  Example CSV Date,Ads.txt id,DSP Creative,Impressions,Spend,Deal Id,Creative Type,Media Type,Inventory Type,IVT Impressions,IVT Spend  2024-06-01,1001,2001,15000,75.50,3001,Banner,Display,Web,1,2.00  2024-06-01,1002,2002,25000,125.00,3002,Video,Video,App,3,6.00 There are no strict file-naming rules; use a name that helps you track date, report type, and DSP ID. How the reconciliation process works Submission DSP sends a discrepancy email with the CSV/XLSX attachment to grid-dsp-reports@criteo.com. Intake & Validation Commerce Grid validates scope and checks the report format (columns, data types, time zone, identifiers).  Why reporting discrepancies occur Typical causes include: Timing & Time Zones Different report time zones (e.g., UTC vs local) Data latency or late-arriving events Counting Methodology Bid win vs ad render counting Handling of partial or aborted loads Traffic Filtering Differences in IVT detection Post-bid filters applied by Commerce Grid Technical Factors Request timeouts, network interruptions Placement / GPID mapping inconsistencies  (1,061 words) - [Xandr lnvest Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/xandr-lnvest-activation-guide-5pxrx2jhju/steps/2945584/index.html): Commerce Grid has created this guide to help target Commerce Grid inventory using Xandr Invest as their DSP. Please note that platforms can and will change regularly. We will do our best to update this guide as needed. Wherever possible, we've provided links to Xandr Invest documentation. We recommend that if buyers are having issues, or if they need help using Xandr Invest platform, their first point of outreach should be Xandr team. (543 words) - [Reporting | Commerce Max Help Center](/content/help-retailmedia/kb/en/reporting-127273/index.html): Introduction to Analytics, About the Analytics Dashboard, Reporting FAQs, Understanding Insights Reports, Custom Reports, In-Platform Agent, Digital Shelf Intelligence Report (72 words) - [Ads.txt Compliance | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/ads-txt-compliance-qbpipnd81q/steps/2348818/index.html): Ads.txt compliance is essential to maximizing monetization and ensuring your inventory is eligible for premium third-party demand. To begin unlocking full bid density and protecting your revenue with Ads.txt, take the following steps:Review the content below, which describes Ads.txt generally, the specific entry required for Commerce Grid, and industry best practices for maintenance.Verify your current implementation using the formatting guides below to ensure the themediagrid.com entry is present and correctly formatted with your unique Publisher ID and our TAG ID (9fac4a4a87c2a44f ).Make the required updates to the ads.txt file hosted on your root domain.After making the required changes, return to the Yield Advisor tool in Commerce Grid to monitor success—the Yield Advisor tool will provide real-time alerts and show progress as our crawlers verify your updated authorization status.If you've navigated here without having visited the Yield Advisor tool in Commerce Grid first, check it out now to identify any specific domains that are currently flagged as unauthorized.If you need additional support, reach out to your Commerce Grid support team or email us at support-cgrid@criteo.com.Overview: What is Ads.txt?Purpose: Created by the IAB Tech Lab in 2017, Authorized Digital Sellers (ads.txt) is a simple text file that publishers host on their root domain. It publicly declares which companies are authorized to sell their digital inventory.Adoption: Today, ads.txt is an industry mandate. Most major DSPs (including The Trade Desk and Google) will filter out or significantly devalue bid requests from domains that lack a valid ads.txt file.Why Publishers Should CareEliminate Domain Spoofing: Prevents bad actors from pretending to be your site and siphoning off your ad spend.Maximize Bid Density: Buyers only bid on "Authorized" inventory. A missing or incorrect file results in immediate revenue loss.Transparency & Trust: Signals to premium brands that your inventory is legitimate and brand-safe.The Anatomy of an Ads.txt EntryEvery line in your file must follow the IAB standard format: <SSP Domain>, <Publisher Account ID>, <Relationship Type>, <TAG ID>Field Breakdown:Field 1 (SSP Domain): The domain of the ad system (e.g., themediagrid.com).Field 2 (Publisher Account ID): Your specific account identifier with that partner.Field 3 (Relationship): * DIRECT: You have a direct contract with the SSP.RESELLER: A third party is authorized to sell your inventory through that SSP.Field 4 (TAG ID): A unique identifier for the ad system. For Criteo/Commerce Grid, the correct TAG ID is 9fac4a4a87c2a44f.Implementation StepsCreate the File: Use a plain text editor (Notepad or TextEdit). Save it exactly as ads.txt.Add Your Lines: Ensure you have the correct entry for Commerce Grid:themediagrid.com, [YOUR_PUB_ID], DIRECT, 9fac4a4a87c2a44fUpload to Root: Place the file in the root directory of your domain (e.g., https://example.com/ads.txt).Note: It cannot be in a subdirectory like example.com/assets/ads.txt.Verify Accessibility: Open the URL in a browser to ensure it loads as plain text and returns a 200 OK status.Best Practices & MaintenanceRegular Audits: Perform a quarterly "cleanup" to remove "dark pool" resellers or partners you no longer work with. Excess lines can increase the risk of unauthorized arbitrage.Redirect Handling: If using subdomains, ensure they redirect to the main domain's ads.txt file to maintain a single "source of truth."Avoid Syntax Errors: Common mistakes include using semicolons instead of commas or including "http://" in Field 1.App-Ads.txt: If you have mobile app or CTV inventory, you must implement a separate app-ads.txt file on your developer website to protect your app-based revenue.Troubleshooting with Yield AdvisorOnce implemented, use the Yield Advisor tool in Commerce Grid to monitor your status.The tool will flag "Unauthorized" requests if your file is missing or if the Publisher ID being passed doesn't match the record in your ads.txt file.Need Help? Contact support-cgrid@criteo.com for a full audit of your current file. (639 words) - [User Management | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/user-management-5uxy7o7xbv/steps/4317069/index.html): User Management allows you to easily manage the users who have access to your Commerce Grid account. It can be used to:Understand at a glance who has access to your accountUnderstand which of your users has created their account and logged inGrant and revoke user access (412 words) - [Using Criteo AI Responsibly | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/using-criteo-ai-responsibly-gmewjvwzlg/steps/5006492/index.html): Our products include AI agents that generate content, suggestions, or answers to help you work more efficiently. These tools are an important and increasingly essential part of modern workflows, and many users rely on them. That said, AI is not perfect and may occasionally provide incorrect information. Our AI agents will always be clearly identified, with an ‘AI’ label displayed. When you use these features, you are interacting with AI systems provided by Criteo.In this article, you’ll learn: What to expect from Criteo AI-generated contentWhat to look out forHow to use AI-generated content responsiblyKey Points: Before using any Criteo AI agent, keep these points in mind: AI-generated content is not guaranteed to be accurate or complete. AI may provide incorrect or misleading information, even when it sounds confident. Always review and verify important information before doing anything with it. You are solely responsible for how you use AI outputs. Criteo is not responsible for decisions or actions taken solely based on AI-generated outputs. You further remain responsible for reviewing and verifying such outputs before using.Use AI as a support and a tool, not your only source of truth. Criteo AI features are not designed or intended for high-risk uses such as employment decisions, creditworthiness assessments, medical diagnosis, or legal determinations.  (877 words) - [Using Criteo AI Responsibly | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/using-criteo-ai-responsibly-5ooyrsle2t/steps/5021474/index.html): Our products include AI agents that generate content, suggestions, or answers to help you work more efficiently. These tools are an important and increasingly essential part of modern workflows, and many users rely on them. That said, AI is not perfect and may occasionally provide incorrect information. Our AI agents are always marked with “...”. When using these features, you are interacting with AI systems provided by Criteo. In this article, you’ll learn: What to expect from Criteo AI-generated contentWhat to look out forHow to use AI-generated content responsiblyKey Points: Before using any Criteo AI agent, keep these points in mind: AI-generated content is not guaranteed to be accurate or complete. AI may provide incorrect or misleading information, even when it sounds confident. Always review and verify important information before doing anything with it. You are solely responsible for how you use AI outputs. Criteo is not responsible for decisions or actions taken solely based on AI-generated outputs. You further remain responsible for reviewing and verifying such outputs before using.Use AI as a support and a tool, not your only source of truth. Criteo AI features are not designed or intended for high-risk uses such as employment decisions, creditworthiness assessments, medical diagnosis, or legal determinations.  (847 words) - [Page not found - Criteo AI Lab](/content/ailab/research-team/3ca-20href/index.html) (27 words) - [/2026-01/retail-media/account-management/accounts/{accountId}/brands/remove - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccount-managementaccounts-brandsremove.html): Remove brands from an account (422 words) - [What is Commerce Max? | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/getting-started-with-commerce-max-dsirh3xt3f/steps/943168/index.html): Learn about the Criteo Commerce Max Platform. (632 words) - [Programmatic Guaranteed Deals For Publishers | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/programmatic-guaranteed-deals-for-publishers-2zcc7hnvl5/steps/4760469/index.html): This guide walks publishers through the end-to-end steps to create a Programmatic Guaranteed (PG) deal in Criteo Commerce Grid. PG deals let you commit fixed inventory, pricing, and delivery guarantees to buyers, while maintaining control over pacing, frequency, and ad server prioritization. By default, curated PG deals require minimal manual configuration, but you also have the option to assign higher-priority settings in your ad server for extra delivery protection.Prerequisites & Key NotesBefore you begin, make sure:PG feature is enabled on your DSP label / account.Your supply package is configured as a static deal with a static floor price, since DSPs require PGs to run on static deals.You understand that by default, PG deals created through Commerce Grid are automatically prioritized in the auction pipeline (i.e. won over PMP or non-guaranteed curated deals). You may optionally add ad server prioritization.The buyer is on a supported DSP for Programmatic Guaranteed trading. DV360 currently supports bidirectional PG sync. StackAdapt, Yahoo DSP, and Zeta DSP also support PG trading, but setup and activation mechanics vary depending on DSP capabilities. You and the buyer have discussed and agreed on campaign parameters (budget, flight dates, frequency cap, targeting), and coordinate to monitor pacing and delivery. (918 words) - [LF Mall - CN - Criteo Success Story](/content/cn/success-stories/lf-mall/index.html): LF Mall increased new sales by 8% withCriteo Customer Acquisition (113 words) - [Overview: Commerce Grid Reporting Platform | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/overview-commerce-grid-reporting-platform-zmtxfnzdsy/steps/4747124/index.html): What's included in the Commerce Grid Reporting Platform? The Commerce Grid Reporting Platform is a suite of reporting tools all built on the foundation of our unified reporting pipeline. The unified reporting pipeline merges trading data from Criteo-owned DSPs with trading data from third-party DSPs, so that publishers can have a holisitic view of their trading activity across demand sources. On top of this reporting pipeline, we have four different reporting tools available to publishers:The Commerce Grid Reporting Tab our lightweight, easy-to-use in-platform reporting solution. Learn More >>The Commerce Grid Reporting API, our basic reporting API designed to automate your connection to your data. Learn More >>u-Slicer, our standalone, advanced reporting tool for Enterprise publishers. Learn More >>The u-Slicer Reporting API, for automated connection to u-Slicer for Enterprise publishers. Learn more >> (871 words) - [Generación de informes | Ayuda de Criteo Commerce Growth](/content/help/kb/es/generacion-de-informes-105048/index.html): Introducción al módulo Analytics, ¿Qué es un KPI? Cómo determinar el objetivo correcto para su negocio, Configura tu generación de informes, Métricas de visibilidad en Analytics, Lista completa de métricas disponibles, Crea tus Informes personalizados en Analytics, Métricas modeladas (todas) en Analytics, Desglose del comportamiento del usuario en el informe personalizado, Acerca de los modelos de atribución para informes personalizados, Informe Ruta de compra, Informes sobre eventos de conversión (74 words) - [Schnellstart-Integrationsleitfaden | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/kurzanleitung-zur-integration-sgmijr59lm/steps/775706/index.html): Bereit, eure erste Kampagne zu starten? In diesem Leitfaden erfahrt ihr, wie ihr euren Account richtig einrichtet, um mit Criteo Werbung zu schalten. Befolgt die folgenden Schritte, um euren Produktkatalog bzw. Produkt-Feed zu importieren und zu überprüfen, ob der Criteo OneTag auf eurer Website läuft. Anschließend könnt ihr euer erstes Ad-Set erstellen. (70 words) - [Campaign Performance | Commerce Max Help Center](/content/help-retailmedia/kb/en/campaign-performance-127259/index.html): Measure campaign performance & make optimizations (52 words) - [Sustainability Infographic_v7](/content/br/wp-content/uploads/sites/5/2026/05/sustainability-infographic_v7-1-pdf.html) (617 words) - [What's New? | Commerce Growth-Hilfecenter](/content/help/kb/de/whats-new-432083/index.html): Neu: Supply-Optimierung für Awareness-Gebotsmodell für Video Ads, Neu: Reporting zur externen Attribution, Neu: Meta Ads, Neu: Manuelles Bieten wechselt zu Max CPC, Aktualisierung: Feeds Seite – Produktkatalog, Neu: GO Kampagnen, Neu: Video Targeting – Platzierungen, Neu: Kundengewinnungskosten, Neu: Audience Agent (BETA), Neu: Conversion Events, Copy of - Neu: Kundengewinnungskosten, Neu: Adaptive auf Social, Neu: Drive Discovery, Neu: Video in den sozialen Medien, Neu: Social Media Video für GO Kampagnen (71 words) - [Demand-side Notifications | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-notifications-0wwm255gjw/steps/2826163/index.html): Manage your accounts notifications (717 words) - [Objetivos de publicidad | Ayuda de Criteo Commerce Growth](/content/help/kb/es/objetivos-de-publicidad-105026/index.html): Cómo elegir el objetivo publicitario adecuado, Marketing Full-Funnel y proceso de compra del cliente (47 words) - [Yahoo DSP Deal Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/yahoo-dsp-deal-activation-guide-yamidclxgx/steps/2366282/index.html): Create A New Deal You can create a shared or exclusive deal on a particular exchange. To create a new deal, use the following steps.Select Inventory on the left pane.Select Exchanges & Deals tab, then select the link on which you want to create the deal and start typing "Criteo-Commerce Grid" in search.Upon selecting "Criteo-Commerce Grid", you will see the Deals page.Press the New Deal button to prompt the new deal window.Configure the shared or spot buy deal settings. For details, see one of the following sections of the DSP Developer Network Guide:Shared Deal SettingsSpot Buy Deal Settings Edit A Deal To edit an existing deal, use the following steps.From the Exchanges page, follow the link for the exchange on which you want to edit a deal. You will see the Deal Properties page.Edit the shared or spot buy deal settings. Then press the Save Deal button. (155 words) - [forwebsite 보도자료_크리테오, 아마존 출신 에두아르 디니헤르트 CCO로 선임_251031](/content/kr/wp-content/uploads/sites/7/2025/10/press-release-eb-b3-b4-eb-8f-84-ec-9e-90-eb-a3-8c_-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-95-84-eb-a7-88-ec-a1-b4-ec-b6-9c-ec-8b-a0-ec-97-90-eb-91-90-ec-95-84-eb-a5-b4-eb-94-94-eb-8b-88-ed-97-a4-eb-a5-b4-ed-8a-b8-cco-eb-a1-9c-ec-84-a0-ec-9e-84_251031-pdf.html) (600 words) - [Solución de problemas relacionados con el catálogo de productos | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/solucion-de-problemas-relacionados-con-el-catalogo-de-productos-bkfaduwle1/steps/1725101/index.html): Cuando configures y cargues tu catálogo de productos, puede que aparezca algún error si el archivo del catálogo de productos contiene errores. La mejor manera de evitar estos errores es asegurándote de que la ficha de tu Catálogo de Productos se ajusta a todas las normas y requisitos previos. Para ver la lista de especificaciones, lee Especificaciones del catálogo de productos. Para ver la lista de errores de tu catálogo de productos, abre el Catálogo de productos Overview y desplázate hacia abajo para ver Importaciones. Haz clic en el error para obtener más información. Haz clic en el siguiente enlace para obtener información relacionada con los problemas comunes que podrían ocurrir y los pasos para solucionarlos. Tipo de errorResumenCredencialesLos errores de credenciales pueden ocurrir si tu catálogo requiere credenciales y estas no están presentes o son incorrectas.DescargasLos errores de descarga pueden ocurrir si la conexión del catálogo a la URL no es posible o si tu catálogo no está disponible.Servicio FTPEste error puede ocurrir si no se puede acceder a tu servidor debido a problemas con el servicio FTP que impiden la importación del catálogo.Análisis (Parsing)Se pueden producir errores de análisis si la estructura de tu catálogo no se puede analizar durante la importación. (222 words) - [Supply Marketplace for Publishers | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/supply-marketplace-for-publishers-p9pqwdgnqv/steps/5502847/index.html): Who this is forThis guide is for publishers who want to discover publisher-created supply packages and activate them by linking them to Demand Deals without rebuilding inventory targeting from scratch.What you'll achieveBy the end of this guide, you'll know how to:Discover Marketplace Supply Packages (MSPs) in the Trading UIEvaluate a package before linking itLink an MSP to an existing Demand DealCreate a new Demand Deal from an MSPCombine multiple MSPs in one deal, or reuse one MSP across multiple dealsUnderstand what happens when a linked package changesBefore you startYou must have access to the Trading UI in Commerce Grid.Your account must be enabled for Supply Marketplace. Confirm this with your Criteo representative.What is the Supply Marketplace?The Supply Marketplace is a discovery and activation layer inside the Commerce Grid Trading UI that lets you browse publisher-created supply packages and link them directly to your Demand Deals. Instead of assembling deal inventory manually, you can:Browse pre-packaged supply from publishers across Commerce GridView metadata (seller, format, geo, pricing floor) before committingLink packages to new or existing Demand Deals in a few stepsReuse a single package across multiple deals, or combine multiple packages in one dealThis is not a separate platform. It is built into the Trading UI you already use.1. Enable Marketplace visibilityGo to your Supply Packages in the Commerce Grid SSP UI.Select the package you want to expose.Toggle the package as Open to Marketplace.Once enabled, the package becomes eligible for discovery by curators in the Trading UI.2. Control buyer accessYou can expose the package to all curators and buyers, or restrict it to specific partners. To open to all: Select the option to make the package available to all curators and buyers. To restrict access: Use the whitelist controls to specify which buyers or buyer groups can view and activate your package. Only whitelisted buyers will be able to see and link your package in their Trading UI.3. Add Marketplace metadataCurators evaluate packages based on the metadata you provide. Complete the following fields to make your package as discoverable and activatable as possible:FieldWhat it communicatesDescriptionWhat the package offers and why it's valuableInventory typeFormat (display, video, native, etc.)Geo coverageThe markets or regions the package coversCPM pricing floorThe minimum price you'll accept for this inventoryPricing floors are strictly enforced. Curators cannot override the CPM floor you set.4. Monitor performanceOnce your package is live and linked to curator deals, you can track:Impressions delivered via your packageSpend attributed to Marketplace-linked dealsNumber of curator linkages (how many deals your package is attached to)Revenue from Marketplace-linked Demand Deals is attributed through existing billing rails and surfaced in your publisher invoices. No separate billing setup is required.Managing the package lifecycleAs your package evolves, you can control its state at any time:ActionWhen to use itSee who has accessReview which buyers or curators can view your packageDeactivateTemporarily stop the package from serving. Linked Demand Deals remain active but supply stops deliveringUnpublishRemove the package from Marketplace discovery without deleting itDeletePermanently remove the package. Only available if the package is not currently linked to any curator dealsIf you deactivate a package that is linked to curator deals, those deals remain active in the system but stop receiving supply from your package. The status change is reflected in the curator's UI.Package status Each Supply Package carries a status that reflects its current state in the Marketplace. Use this to track where your package is in its lifecycle at a glance:StatusWhat it meansWho sees itStatusWhat it meansWho sees itActiveLive and discoverablePublisherInactiveDeactivated/unpublished, not servingPublisherLinkedAttached to one or more curator Demand DealsPublisher; curators see it reflected in their deal viewFrequently asked questionsCan I control which curators see my package? Yes. Use the whitelist controls in Step 2 to restrict access to specific buyers or buyer groups.Can one package be linked to multiple deals? Yes. A single Marketplace Supply Package can be linked to multiple Demand Deals owned by different curators.What happens if I deactivate a package that's already linked to deals? The Demand Deals remain active, but supply from your package stops delivering. The status is reflected in the curator's UI.Can buyers negotiate the CPM floor I set? No. Pricing floors are strictly enforced in the current release.Will billing change for my Marketplace-enabled packages? No. Revenue is processed through existing billing and invoicing rails.Is the Supply Marketplace a separate platform? No. It is a discovery and activation layer embedded within the Commerce Grid SSP UI you already use. (805 words) - [Creative | Commerce Max Help Center](/content/help-retailmedia/kb/en/creative-276675/index.html): Create and edit creatives within the Shared Library for Offsite (125 words) - [About Campaign Archiving | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-campaign-archiving-m5ffvwzxwj/steps/3524449/index.html): Campaign archiving is a process where campaigns are automatically moved to an Archived status once they have been inactive for a long period.  When an onsite campaign is archived, you will be able to click into it and view the Line Items page, but you will not be able to edit within the table or duplicate the line items. You will also not be able to click into a line item to open it, and edit or view its Products, Placements, or Keywords settings.  Important: Archived campaigns and line items do not display graphs or total KPIs in the Campaign or Line Item dashboard views. All performance data remains available in the Analytics dashboard and can be accessed through reports for up to two years.This means you can still view which SKUs, keywords, and placements your campaign served on. However, it will not be possible to adjust the attribution settings at the campaign level.  Note: Archived campaigns cannot be unarchived.Why are your campaigns archived?  This helps keep your account clean and organized and ensures that you focus on active and relevant campaigns.    Who can access archived campaigns?  All users of the respective Commerce Max account.    Where does an archived campaign appear?  When an onsite campaign is archived, it no longer appears in the default view on the Campaigns dashboard.   To view all archived onsite campaigns:  Adjust the Campaigns filter settings by switching from All but Archived to Archived or All Status.How to archive campaigns?  Onsite Display and Onsite Sponsored Products campaigns that have been inactive for 13 months or more will automatically be archived in all Demand accounts.   When the line items' end dates are 13 months or more in the past, from the current date, an onsite campaign qualifies as inactive.  If its line item(s) do not have end dates, they will not be archived.Note:  Archiving runs on a daily basis.To avoid having your onsite campaign archived, update the end date of the line items. This ensures it remains active and visible. (266 words) - [Audience | Commerce Max Help Center](/content/help-retailmedia/kb/en/audience-276674/index.html): Create and edit audiences within the Shared Library for Offsite (113 words) - [Getting Started with Offsite | Commerce Max Help Center](/content/help-retailmedia/kb/en/getting-started-with-offsite-276606/index.html): Learn what you need to know before launching an Offsite campaign (103 words) - [The TradeDesk (TTD) Deal Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/the-tradedesk-ttd-deal-activation-guide-7fucbdzbbj/steps/2874263/index.html): Commerce Grid has created this guide to help target Commerce Grid inventory using The TradeDesk as their DSP. Please note that platforms can and will change regularly. We will do our best to update this guide as needed. Wherever possible, we've provided links to The TradeDesk documentation. We recommend that if buyers are having issues, or if they need help using The TradeDesk platform, their first point of outreach should be The TradeDesk team. (75 words) - [Create and Edit an Offsite Line Item | Commerce Max Help Center](/content/help-retailmedia/kb/en/create-and-edit-an-offsite-line-item-276659/index.html): How to set up and edit an Offsite line item in Commerce Max (124 words) - [Discrepancy Monitoring Guide for Publishers | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/discrepancy-monitoring-guide-for-publishers-qhoqtxiqnk/steps/4729851/index.html): Monitoring discrepancies between publisher and Criteo reporting is an essential step to ensure transparency, trust, and timely issue resolution. To streamline this process, we ask all publishers to provide a daily report of impressions and revenue. This allows us to quickly flag and investigate potential mismatches. Why this matters Enables fast, transparent reconciliation between Criteo and publisher numbers. Consistent daily files reduce back‑and‑forth and optimize speed during investigations.  Report SubmissionSend reports to:📧 grid-pubs-reporting-dfp@criteo.com Accepted formats:.csv, .tsv, .xlsx.zip files containing one of the aboveNot accepted:PDFsScreenshots Required Fields Each file must contain the following per day:DATE: YYYY-MM-DDTIMEZONE: reporting timezone usedIMPRESSIONS: total daily impressionsREVENUE: daily revenue amountCURRENCY: e.g., USD, EUR Publisher Email Template To: grid-pubs-reporting-dfp@criteo.comSubject: [Publisher Reports] <Account ID> <Publisher Name> — <YYYY-MM-DD> to <YYYY-MM-DD> (UTC) Hi Criteo team, Attached (or linked) is our daily report for <Publisher name>, covering <YYYY-MM-DD> to <YYYY-MM-DD> (UTC). - Revenue reported as: <Net | Gross> - Currency: <USD/EUR/...> - File link (if not attached): <Drive/Dropbox URL with access enabled> Best regards, <Your Name>, <Company> SupportFor any questions regarding discrepancy monitoring reports, please contact:📧 support-cgrid@criteo.com (187 words) - [Troubleshooting Deals Performance | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/troubleshooting-deals-performance-a7vjzxvp0z/steps/2910005/index.html): After setting up your deal, it is important to monitor the Deal Health. This means reviewing the statistics for your deals to see how they are performing. Below are a few use cases to help with troubleshooting: Not Seeing Avails Seeing Low Avails  0 or Low % of Yes Bids Seeing Yes Bids but 0 or Low Imps If there are No Bids on your deal but no Yes BidsLow Bid Rate (<3%) Low Win Rate (<10%) (778 words) - [Data Compression (gzip) | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/data-compression-gzip-rb86ay08mo/steps/2366148/index.html): Commerce Grid supports JSON and Compressed JSON (gzip) as data formats for bid requests and bid responses, as indicated using the Accept-Encoding: gzip header. It is recommended to use Compressed JSON to minimize the amount of data exchanged between Commerce Grid and the Buyer, as this reduces latency times between servers without any additional costs. Here is what Commerce Grid has observed with gzip traffic:When enabled, gzip compression ratios tend to be in the range of x1.4 to x2.0 (depending on the size of the request/response)There is no tangible extra CPU load due to compressing/decompressing traffic, i.e. there is no extra costSending Bid Responses to Commerce Grid Sending bid responses in Compressed JSON does not require special configuration. The bidder is only required to send a Content-Encoding: gzip header in the responses where the compression is used. Receiving Bid Requests from Commerce Grid Once enabled,Commerce Grid starts sending bid requests in Compressed JSON. All such bid requests carry an extra HTTP header Content-Encoding: gzip. It is recommended for the bidder to check for this HTTP header to distinguish between JSON and Compressed JSON bid request formats, as even when compression is enabled some Bid Requests may arrive uncompressed. In this case the Content-Encoding: gzip header is absent. (210 words) - [Transparency & Consent Framework 2.0 | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/transparency-consent-framework-2-0-vbzzeawlvh/steps/2348913/index.html): The Transparency & Consent Framework (TCF) has one current valid version, TCF v2.0, v1.1, having sunset on September 30, 2020. You can read more about that in this Dates You Need To Know For The TCF V2.0 Switchover article. Use the following information to update your integration with the Commerce Grid to use TCF 2.0.You must adopt the TCF 2.0 consent string when sending or receiving bid requests. Buyers can expect to get version 2.0 of the string when their suppliers send it to the Commerce Grid. You can read more about the information encoded within the consent string here: Transparency and Consent String with Global Vendor & CMP List Formats.You need to be registered with the IAB and listed in the Global Vendors List v2 so that any user consent granted to you and the purposes for which it has been granted can be validated.For user syncing:You need to update the user syncing URL that the Commerce Grid uses to sync cookies with you to include your Global Vendors List ID as part of the consent macroYou need to support v2.0 of the consent stringIt is recommended to support the new optional gdpr_pd macro# v2.0 syncing macros. 686 is The MediaGrid's GVL ID. You will need to use yours your.sync.url?bidswitch_ssp_id=${SSP}&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_686}&gdpr_pd=${GDPR_PD} (220 words) - [Transparency & Consent Framework (TCF) | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/transparency-consent-framework-tcf-xr7o2icufr/steps/2348912/index.html): Following the definitions of the General Data Protection Regulation (GDPR), Commerce Grid is considered a separate and independent data controller for the personal data it receives and processes in connection with the Commerce Grid services. Commerce Grid processes such personal data as required for:The performance of its agreements to carry out its services; andAs further described in the Criteo Privacy Policy.As Commerce Grid does not directly provide any services to end users/data subjects, Commerce Grid does not gather GDPR consent itself. Instead, it relies on publishers to:Obtain and document user consent for its stated purposes; andInclude Criteo as a declared data controller where required.How consent is transmitted to Commerce Grid Publishers (or their Consent Management Platform, CMP), being the ones who gather user consent, should include the appropriate consent information in all bid requests sent to Commerce Grid. In OpenRTB bid requests, Commerce Grid expects:regs.gdpr – to indicate whether GDPR applies; anduser.ext.consent – to convey the TCF consent string when TCF is used.Commerce Grid passes this information to buyers in its protocol using the same regs.gdpr and user.ext.consent fields in outbound bid requests. (193 words) - [Adelphic Deal Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/adelphic-deal-activation-guide-mdtlb7anhy/steps/2366265/index.html): To activate a deal to be bought by Adelphic through Commerce Grid, use the following steps.Deals are targeted within individual Ad Orders, on the Ad Order Configuration Page.From there, prompt the Add Targeting dropdown list.Select Inventory.Select PMP Deals from the next dropdown list.Choose the PMP deal for targeting or exclusion.To add The MediaGrid / Commerce Grid as a supply source for Open Exchange trading, follow the same instructions as before, except select Exchanges & Sites.In the next window, click on The MediaGrid / Commerce Grid, then save the ad order. (98 words) - [Create and Edit an Offsite Campaign | Commerce Max Help Center](/content/help-retailmedia/kb/en/create-and-edit-an-offsite-campaign-276621/index.html): How to set up and edit an Offsite campaign in Commerce Max (102 words) - [Optimization Strategies | Commerce Max Help Center](/content/help-retailmedia/kb/en/optimization-strategies-447217/index.html): Get in-depth information and tailored recommendations on each strategy (109 words) - [Onsite Video | Commerce Max Help Center](/content/help-retailmedia/kb/en/onsite-video-439760/index.html): Audience, Onsite Video Creative, Getting Started with Onsite Video, Onsite Video Reporting, Create and Edit an Onsite Video Line Item, Create an Onsite Video Campaign (30 words) - [Basic Commerce Grid Reporting | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/basic-commerce-grid-reporting-421932/index.html): Basic Commerce Grid Reporting API, Reporting Tab, Curation Revenue Reporting (21 words) - [Amazon DSP Deal Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/amazon-dsp-deal-activation-guide-w2cz3i0dcf/steps/5143730/index.html): Confirm SSP Enablement and Locate Spend Tracking ID Log in to Amazon DSP. Click the gear icon (⚙️) in the lower-left corner of the page to access settings. Click Account Access & Settings. Navigate to Products and click Go to Amazon DSP Settings. Navigate to the Advanced section to locate your SSP ID information. Look for the SSP seat IDs section, which lists enabled partners, their respective Deal Creation IDs, and status. Send the Spend Tracking ID for MediaGrid to Criteo so deals can be targeted to your seat. (MediaGrid is the former name of Criteo SSP/Criteo Commerce Grid).Alternatively, these IDs are available under Administration > Account access & settings > Entity admin > Entity settings.  Key Locations to Verify Manager Account Level- If using a manager account, navigate to Campaigns, click Inventory in the side menu, and click "View manager account seat IDs" under the Discovery tab. Advertiser Level: In the Campaigns section, navigate to Inventory and click Advertiser settings.  *If Mediagrid is unsupported at the advertiser level, set up deals at the Partner Level as Criteo SSP (Mediagrid) is approved at the Agency level.  Automatic Generation- Most third-party SSP seat IDs are now automatically generated by Amazon. Deal Creation ID- If a publisher or SSP tells you a deal is pushed but you cannot see it, check the "Deal Creation ID" in the Advanced settings to ensure your account is properly linked.  (170 words) - [Demand-Side Partners Overview | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/demand-side-partners-overview-2pmxloiio3/steps/4272187/index.html): Commerce Grid SSP integrates with DSP partners using Commerce Grid Buyer Protocol. Protocol release notes. This guide covers the latest version of Commerce Grid Real-time Bidding Protocol 1.0. The Commerce Grid bidding protocol is based on the latest OpenRTB Protocol Specification v2.6. Ensure you have the OpenRTB 2.6 Specification available while consulting pages below. Commerce Grid does not support every field in the OpenRTB specification, and nuances can apply. Bid request description. Bid request examples. Bid response description. Bid response examples. Data compression. (101 words) - [Privacy-Related Guides: TCF v2.3 Compliance for Publishers | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/privacy-related-guides-tcf-v2-3-compliance-for-publishers-08mfv76til/steps/5691589/index.html): AB Europe released Transparency & Consent Framework (TCF) v2.3 on June 19, 2025. This version introduces a new requirement that directly affects how Commerce Grid processes bid requests: vendors must now be disclosed in your Consent Management Platform (CMP) — not only consented to. In line with the IAB TechLab policy effective February 28, 2026, Commerce Grid applies the following policy for all traffic where GDPR applies:The TCF consent string must be TCF v2.3-compliant, meaning the DisclosedVendors segment must be present and non-empty.The DisclosedVendors segment must include Criteo (GVL ID: 91).If either condition is not met, Commerce Grid will drop the bid request and cannot fire user syncs for that traffic. This guide explains what you need to do to remain eligible for Commerce Grid demand. (130 words) - [wp-content/uploads/2024/11/commerce-growth-specific-terms-of-service-tr-pdf.html](/content/wp-content/uploads/2024/11/commerce-growth-specific-terms-of-service-tr-pdf.html) (892 words) - [Onsite Display | Commerce Max Help Center](/content/help-retailmedia/kb/en/onsite-display-310735/index.html): Getting Started with Onsite Display, Create and Edit an Onsite Display Campaign, Create and Edit an Onsite Display Line Item, Audience, Creative (67 words) - [StackAdapt DSP Activation Guide | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/stackadapt-dsp-activation-guide-hkme7tq98o/steps/5756554/index.html): Create the Deal Navigate to Inventory > My Inventory and select Bring Your Own Deal to select the PMP deal type Enter the below information:Deal Name Deal ID: (provided by Criteo)Channel Creative size (optional) Device type (if applicable) Deal Floor Start & End Date (optional) SSP contact info 3. Assign advertiser permissions4. Select Create to finalize changes Assign the Deal to a campaign(s) Create campaign with  the corresponding channel type Assign advertiser permissions (if needed) In Campaign Editor, navigate to Inventory tab and select PMP Deals  to assign the deal to the campaign Please refer to Stackadapt's external link for more specific and updated details  (Stackadapt DSP log in required)  (114 words) - [Balances | Commerce Max Help Center](/content/help-retailmedia/kb/en/balances-134119/index.html): About Balances (19 words) - [User Management | Commerce Max Help Center](/content/help-retailmedia/kb/en/user-management-127278/index.html): User Roles, Manage Users, Add a New User, Create Your User Profile, Join Multiple Accounts (43 words) - [Retailer Budget | Commerce Max Help Center](/content/help-retailmedia/kb/en/retailer-budget-534730/index.html): About Retailer Budget Campaigns, Retailer Budget Billing, Cost Transparency Report (36 words) - [u-Slicer Reporting | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/u-slicer-reporting-421931/index.html): U-Slicer API Documentation, u-Slicer FAQs, u-Slicer Report Examples, u-Slicer Tutorial (Start Here!) (19 words) - [Account Management | Commerce Max Help Center](/content/help-retailmedia/kb/en/account-management-127277/index.html): About Accounts, Stay Logged In - Commerce Max, Account Support and Troubleshooting FAQs, Account Password Settings, Account Information (50 words) - [Display Manager- Signaling the Rendering Environment | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/display-manager-signaling-the-rendering-environment-vim90txl5k/steps/5730468/index.html): displaymanager and displaymanagerver are essential transparency signals for app, video, and CTV inventory. They tell Demand Partners what technology is actually responsible for rendering the ad, which directly affects buyer confidence, creative compatibility, and your ability to troubleshoot delivery issues. To begin improving coverage, take the following steps:Review the content below describing what these fields are, how to implement them, and best practices.Audit your bid requests to confirm that both imp.displaymanager and imp.displaymanagerver are passed when applicable, especially for app and video traffic.Identify the SDK, mediation layer, SSAI partner, or player that is actually rendering the ad for each integration path, and update your integration so the values reflect the real rendering component.After making the required changes, return to the Yield Advisor tool in Commerce Grid to monitor success, the Yield Advisor tool will show progress based on Display Manager pair presence as observed in your bid requests.If you've navigated here without having visited the Yield Advisor tool in Commerce Grid first, check it out now to support ongoing optimization. If you need additional support, reach out to your Commerce Grid support team or email us at support-cGrid@criteo.com. (171 words) - [L’Occitane | IT - Criteo Success Story](/content/it/success-stories/loccitane/index.html): L’Occitane Giappone ha raggiunto il 55% di nuovi clienti! (650 words) - [Pass the content.channel signal for CTV inventory | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/pass-the-content-channel-signal-for-ctv-inventory-6ck6411ag6/steps/5736109/index.html): If content.network tells buyers which network owns the content, content.channel tells them exactly which channel it's on. For buyers running targeted CTV campaigns, both signals are needed, one without the other leaves important context missing. Passing content.channel expands your demand eligibility and helps your inventory compete for the deals that require it. This guide explains what content.channel is, why it affects your yield, and how to implement it in your Commerce Grid integration. (74 words) - [First-party Data Integration | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/first-party-data-integration-295628/index.html): DMP Integration with LiveRamp, 1st Party Data Onboarding FAQ, DMP Integration with Permutive (27 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [Data Segment Setup & Provisioning | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/data-segment-setup-provisioning-374339/index.html): Data Partner Overview, Data Segment Creation (40 words) - [Commerce Grid Demand Protocol | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/commerce-grid-demand-protocol-464168/index.html): Bid Request, Bid Response, Data Compression (gzip), Protocol Release Notes, Bid Requests Examples (33 words) - [Pass the content.network signal for CTV inventory | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/pass-the-content-network-signal-for-ctv-inventory-uraq0pjuvo/steps/5736126/index.html): CTV buyers care deeply about where their ads run, not just what device or audience they reach, but which network the content belongs to. The content.network signal tells buyers exactly that. Without it, your CTV inventory may be filtered out of high-value deals before a buyer even looks at it. This guide explains what content.network is, why it affects your yield, and how to implement it in your Commerce Grid integration. (72 words) - [Third-party Data Providers | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/third-party-data-providers-295626/index.html): Third Party Data with LiveRamp, Third-party data with Lotame, Third Party Data Targeting in Deals FAQ (14 words) - [Sell-Side Hierarchy | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/sell-side-hierarchy-c0z1btn3na/steps/2220829/index.html): This guide details Criteo Commerce Grid's sell-side hierarchy. Knowing how sell-side objects are connected on our platform will help you make the right decision in mapping your domains/app bundles with ad units. OverviewAccount is the highest-level hierarchy entity representing an end client (supply partner) for Criteo Commerce Grid, a publisher, or a publisher network.Accounts sort inventory into Inventory Groups to break up their supply by any of the following principles:Integration type - Each integration connection with Criteo Commerce Gridwill have a separate inventory group. Amazon TAM integrations should run under a separate Inventory Group vs. Prebid.js, Prebid Server, or any other integration types.Ads.txt entry - If you want to run a portion of inventory under a separate Pub ID, this is a viable use case for Pub Networks with some major publishers willing.Inventory types or media type - though Criteo Commerce Grid provides granular reporting that allows accessing these dimensions, some publishers may still want to create separate Inventory Groups.Ad Unit is the smallest sell-side object. It represents an ID mapping to a single physical slot or, in some cases, multiple physical slots that ads can run on. The ad unit IDs need to be populated in the bid request (either the integration type is header bidding or tags) so that our platform can identify the source of the traffic.Domains/App Bundles correlate 1:1 with the domains or app bundles you monetize.Please visit the Supply Onboarding guide to learn how to onboard your supply across these hierarchy levels. (259 words) - [Server-side | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/server-side-360299/index.html): Prebid Server, Custom Server-to-Server (OpenRTB), App S2S OpenRTB (Legacy), Amazon TAM / UAM, AMP Real-Time Config (RTC), Connected TV (CTV) handler (25 words) - [Criteo Data | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/criteo-data-375460/index.html): Commerce Audiences - Commerce Affinity , Commerce Audiences - In-Market, 3P SSP curation data onboarding via Criteo-owned S3 bucket (41 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-tk-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-tk-pdf.html) (804 words) - [Real-time Data Integration | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/real-time-data-integration-295623/index.html): RTD General Format Guidelines, JW Player RTD Module, Permutive (41 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/cn/blog/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/cn/blog/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/company/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/company/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/cn/success-stories/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/cn/success-stories/index.html) (11 words) - [jp/wp-content/uploads/sites/6/2025/02/criteo-unveils-marketer-survey-report-of-digital-marketing-trends-in-japan-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/02/criteo-unveils-marketer-survey-report-of-digital-marketing-trends-in-japan-pdf.html) (130 words) - [Account & Billing FAQs | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/account-billing-faqs-360315/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/legal/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/legal/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Guided Platform Walkthroughs | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/guided-platform-walkthroughs-339118/index.html): Platform Walkthrough Videos (14 words) - [www4/cn/travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/cn/travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [FAQs | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/faqs-516740/index.html): CTV Supply Partner FAQ- Working with Criteo, CTV Agency FAQ- Activating Criteo Commerce Audiences via Your DSP (13 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Publisher Onboarding | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/publisher-onboarding-360765/index.html): Ramping up with Commerce Grid - Publishers, Supply Onboarding, Migration from Legacy Systems to Commerce Grid (28 words) - [Overview of Criteo's Commerce Grid Documentation Center | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/overview-of-criteos-commerce-grid-documentation-center-ormgsv2m9n/steps/2710620/index.html): Welcome to Criteo's Commerce Grid product documentation home. Our aim is to provide you with comprehensive, precise, and dependable information about Commerce Grid and the ad tech industry. We strive to surpass your expectations in terms of customer experience, accessibility, quality, and innovation. You can explore the documentation by clicking on the tiles in the Documentation Home Page under Browse by Category. We value your feedback! You can share your thoughts with us by clicking the Feedback button located at the top right of any content page. Alternatively, you can use the Like or Dislike button at the bottom of the page. (189 words) - [Curation Billing | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/curation-billing-491240/index.html) (10 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Client-side | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/client-side-360303/index.html): Standalone / Passback, Prebid.js​ (17 words) - [www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/cn/privacy/index.html](/content/www4/cn/travel-consumer-insights/clkn/https/www-criteo-com/cn/privacy/index.html) (11 words) - [Account Setup | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/account-setup-295869/index.html): Account Access, Settings (13 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-tk-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-tk-pdf.html) (834 words) - [Retailer Onboarding | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/retailer-onboarding-373467/index.html) (10 words) - [크리테오-덴츠, 글로벌 커머스 미디어 파트너십 체결 | KR - Criteo](/content/kr/news/press-releases/2025/06/criteo-and-dentsu-announce-global-commerce-media-partnership.html): 2025년 6월 16일 (월) 서울 - 커머스 미디어 기업 크리테오(Criteo, Nasdaq: CRTO)는 글로벌 선도 마케팅 및 광고 에이전시 네트워크 덴츠(dentsu)와 전 세계 고객사를 대상으로 커머스 및 퍼포먼스 중심 미디어 캠페인 강화를 위한 글로벌 커머스 미디어 파트너십을 추진한다고 밝혔다. 이번 협업은 글로벌 주요 광고 대행사 지주사가 크리테오의 전체 커머스 미디어 플랫폼 스택을 도입하는 첫 사례다. (607 words) - [MIRANE](/content/wp-content/uploads/2024/05/criteo-contracting-entities-governing-law-and-jurisdiction_tr-tr-pdf.html) (695 words) - [Deal & Supply Package Setup | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/deal-supply-package-setup-jqlq82jfoq/steps/2909950/index.html): The following steps will guide you through the deal creation process. (1,160 words) - [Demand Sources | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/demand-sources-300897/index.html): Demand Sources (7 words) - [Privacy and Security | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/privacy-and-security-532920/index.html): Criteo Privacy & CCPA Compliance, Protect Your Account from Scams (44 words) - [Ad Safety | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/ad-safety-300895/index.html): Ad Safety Overview (11 words) - [Agency Onboarding | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/agency-onboarding-360767/index.html) (10 words) - [Curator Onboarding | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/curator-onboarding-360766/index.html) (12 words) - [es/wp-content/uploads/sites/8/2021/06/investor-day-press-release-es-pdf.html](/content/es/wp-content/uploads/sites/8/2021/06/investor-day-press-release-es-pdf.html) (822 words) - [www4/en/coresight/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/coresight/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/2025-global-spring-travel-report/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/2025-global-spring-travel-report/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/2025-global-spring-travel-report/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/2025-global-spring-travel-report/clkn/http/www-criteo-com/legal/index.html) (11 words) - [FINAL_2026-0707_Criteo旅行トレンドレポート2026年7月版](/content/jp/wp-content/uploads/sites/6/2026/07/final_2026-0707_criteo-e6-97-85-e8-a1-8c-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-83-ac-e3-83-9d-e3-83-bc-e3-83-882026-e5-b9-b47-e6-9c-88-e7-89-88-pdf.html) (141 words) - [www4/jp/the-great-defrag/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp/the-great-defrag/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [www4/jp/the-great-defrag/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp/the-great-defrag/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/kr/2025-global-spring-travel-report/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/2025-global-spring-travel-report/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/kr/2025-global-spring-travel-report/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/2025-global-spring-travel-report/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/en/coresight/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/coresight/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/en/coresight/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/coresight/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/en/coresight/clkn/https/www-criteo-com.html](/content/www4/en/coresight/clkn/https/www-criteo-com.html) (11 words) - [www4/en/coresight/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/coresight/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/en/coresight/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/coresight/clkn/http/www-criteo-com/legal/index.html) (11 words) - [La promessa della privacy di Criteo | Guida Criteo Commerce Growth](/content/help/kb/guide/it/la-promessa-della-privacy-di-criteo-pdiw4yiawh/steps/775742/index.html): Per Criteo, la privacy non è un ripensamento: è il nostro principio guida. In qualità di azienda francese fondata nel 2005, le protezioni della privacy di Criteo hanno costantemente aderito o superato quanto richiesto dalla legge, incluso il GDPR, per oltre 14 anni. Comprendiamo la sensibilità dei dati dei clienti e ci impegniamo a proteggerne la riservatezza e la sicurezza. Noi sempre: Raccogliere solo i dati necessari per fornire il nostro servizio Memorizza l'hash SHA256 dell'hash MD5 delle e-mail Riduci al minimo la conservazione dei dati Garantire la sicurezza dei dati Fornire uno strumento di opt-out intuitivo Noi mai: Registra direttamente le informazioni di identificazione Archivia tutti i file originali contenenti e-mail Usa o archivia i dati del tuo pubblico per qualsiasi altro scopo Impatto sulla tua proprietà intellettuale rispetto ai dati dei clienti Utilizzare qualsiasi data center di proprietà o gestito di terze parti Leadership di settore: investire nelle migliori pratiche Criteo dispone di un ampio numero di certificazioni che vengono riviste annualmente da organismi di governo e standard, e supporta iniziative che offrono maggiore trasparenza e controllo agli utenti. 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[www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/talk-to-an-expert/index.html](/content/www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/talk-to-an-expert/index.html) (11 words) - [www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com.html](/content/www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com.html) (11 words) - [www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/supply-partner-guidelines/index.html](/content/www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/supply-partner-guidelines/index.html) (11 words) - [www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/digital-advertising-glossary/customer-acquisition/index.html](/content/www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/digital-advertising-glossary/customer-acquisition/index.html) (11 words) - [www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/advertising-guidelines/index.html](/content/www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/advertising-guidelines/index.html) (11 words) - 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Grazie all’intelligenza artificiale di Criteo, un flusso semplificato per la creazione delle campagne analizza automaticamente i dati, configura le impostazioni ottimali secondo i tuoi obiettivi di marketing e ti aiuta a impostare e gestire facilmente le campagne stesse, per farti risparmiare tempo e ottenere le massime prestazioni per raggiungere i tuoi obiettivi.Cosa rende le campagne GO così efficaci?La risposta sta in tre caratteristiche in grado di fare la differenza:Eccellenza in tutto il funnel: risultati ottimizzati in ogni fase del percorso del cliente che garantiscono l’acquisizione di traffico di alta qualità, la conversione di nuovi clienti e la massima revenue.Prestazioni ottimizzate dall’IA: algoritmi proprietari regolano automaticamente offerta, targeting ed elementi creativi in tempo reale per ottenere costantemente la massima efficacia dalla campagna.Personalizzazione dinamica: la selezione intelligente dei prodotti abbina ogni annuncio all’intenzione dell’utente, portando così a un notevole coinvolgimento e a un incremento dei tassi di conversione.I vantaggi delle campagne GO includono: Massima performance: offrono i migliori risultati utilizzando configurazioni ottimizzate dall’IA e formati di annunci collaudati e progettati per soddisfare efficacemente i tuoi specifici obiettivi di marketing. Configurazione semplice: avvia campagne dalle alte prestazioni in pochi minuti. Non servono ore: bastano pochi clic e il gioco è fatto.Automazione intelligente: potrai dedicare meno tempo alle ottimizzazioni manuali e più tempo alla crescita del tuo business, grazie al nostro budget intelligente.Le campagne GO  sono ideali per: Imprese orientate alla crescita che vogliono implementare strategie di marketing dalle alte prestazioni.Chi gestisce l’andamento di pubblicità e marketing, per avere un’ottimizzazione automatizzata senza dover modificare manualmente le offerte.Marketer che desiderano raggiungere i propri obiettivi lungo tutto il funnel in modo redditizio.Aziende che cercano di raggiungere i propri obiettivi attraverso l’acquisizione di nuovo traffico e l’incremento delle vendite.Quando utilizzarle  Le campagne GO sono perfette per te se vuoi mantenere un ritmo di crescita stabile attraverso funnel di vendita performanti in modo semplice e veloce. Ideali come parte di una strategia a lungo termine, soprattutto per raggiungere tre obiettivi commerciali essenziali:Ottenere nuovo traffico per un sito web in modo efficiente.Acquisire nuovi clienti a costi contenuti.Ottimizzare le vendite a clienti nuovi ed esistenti. (390 words) - [hub/umgh3/index.html](/content/hub/umgh3/index.html) (15 words) - [Privacy e sicurezza | Guida Criteo Commerce Growth](/content/help/kb/it/privacy-e-sicurezza-105042/index.html): GDPR, CCPA e leggi sulla privacy, La promessa della privacy di Criteo, Trasparenza e quadro di consenso, In che modo Criteo protegge i tuoi dati? (54 words) - [Creazione di report | Guida Criteo Commerce Growth](/content/help/kb/it/creazione-di-report-105048/index.html): Introduzione al modulo Analytics, Che cos'è un KPI? Come determinare l'obiettivo giusto per il tuo business, Configura la creazione dei tuoi report, Metriche di visibilità in Analytics, Elenco completo delle metriche disponibili, Crea i tuoi report personalizzati in Analytics, Metriche modellate (tutte) in Analytics, Analisi del comportamento degli utenti nel rapporto personalizzato, Informazioni sui modelli di attribuzione per i report personalizzati, Report sul percorso di acquisto, Reportistica degli eventi di conversione (77 words) - [隐私与安全 | Commerce Growth Help Center](/content/help/kb/zh/105042/index.html): 通用数据保护条例、加州消费者隐私法案以及隐私法, Criteo隐私承诺, 透明度和同意框架, Criteo如何保护您的数据？ (14 words) - [Addressing the Unaddressable: A Future-Proof Strategy for 2024](/content/experiences/addressingthundressable/virtual/index.html) (10 words) - [FINAL_JP_PR-2026-0206-Criteo_Agentic](/content/jp/wp-content/uploads/sites/6/2026/02/jp-pr-2026-0206-criteo-agentic-pdf.html) (129 words) - [jp/wp-content/uploads/sites/6/2025/09/pr-2025-0911-criteo-x-googlesa360-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/09/pr-2025-0911-criteo-x-googlesa360-pdf.html) (77 words) - [for website PR-2025-1030-Criteo_CCO](/content/jp/wp-content/uploads/sites/6/2025/10/jp-pr-2025-1030-criteo-cco-pdf.html) (103 words) - [Onde seus anúncios serão exibidos | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/onde-seus-anuncios-serao-exibidos-69pn1fvqsp/steps/775740/index.html): A Criteo oferece acesso inigualável a 2 bilhões de compradores e nossa vasta biblioteca de mais de 19.000 editores. Também somos os maiores compradores externos do Google, e nossos 4.000 relacionamentos com editores premium garantem que nossos clientes tenham primeiro acesso ao inventário premium. Seus anúncios serão exibidos onde seus próximos melhores clientes leem, pesquisam, aprendem e compram. Como resultado, você alcançará seus clientes com precisão com base no que eles desejam comprar quando estiverem prontos para comprá-lo. Desktop, celular e dispositivos Seus anúncios serão exibidos em locais diferentes, dependendo do objetivo da campanha e do público. Isso também inclui anúncios em tablets, celulares e aplicativos, criando uma experiência perfeita entre canais e dispositivos para seus clientes. A Internet Aberta: O que você precisa saber Cada editor, varejista e site de marca que não está atrás de um jardim murado faz parte do que a Criteo chama de “Internet Aberta”, onde tantos consumidores passam seu tempo quanto no Facebook e no Google. A Internet Aberta cria oportunidades para todos porque: Os consumidores obtêm anúncios melhores e maiores controles de consentimento. Os editores geram receita de anúncios relevantes com tecnologia de IA sem taxas opacas. Os anunciantes alcançam o público que não está gastando tempo em buscas e redes sociais. A Criteo também é independente de fornecimento. Não possuímos, operamos ou favorecemos nenhuma fonte específica de inventário, para que seus anúncios alcancem o melhor público para você. (241 words) - [2026年版 日本の旅行トレンドレポート](/content/www4/jp/travel_report_ungated_2026/index.html) (136 words) - [Supply Marketplace for Curators | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/supply-marketplace-for-curators-qrea9goqgz/steps/5502851/index.html): Who this is forThis guide is for curators who want to discover publisher-created supply packages and activate them by linking them to Demand Deals without rebuilding inventory targeting from scratch.What you'll achieveBy the end of this guide, you'll know how to:Discover Marketplace Supply Packages (MSPs) in the Trading UIEvaluate a package before linking itLink an MSP to an existing Demand DealCreate a new Demand Deal from an MSPCombine multiple MSPs in one deal, or reuse one MSP across multiple dealsUnderstand what happens when a linked package changesBefore you startYou must have access to the Trading UI in Commerce Grid.Your account must be enabled for Supply Marketplace. Confirm this with your Criteo representative.What is the Supply Marketplace?The Supply Marketplace is a discovery and activation layer inside the Commerce Grid Trading UI that lets you browse publisher-created supply packages and link them directly to your Demand Deals. Instead of assembling deal inventory manually, you can:Browse pre-packaged supply from publishers across Commerce GridView metadata (seller, format, geo, pricing floor) before committingLink packages to new or existing Demand Deals in a few stepsReuse a single package across multiple deals, or combine multiple packages in one dealThis is not a separate platform. It is built into the Trading UI you already use.Marketplace-enabled deals are also eligible for lower platform fees (4–6%), creating a direct commercial incentive for adoption.1. Discover Marketplace Supply PackagesOpen the Trading UI in Commerce Grid.Navigate to the Supply Marketplace section.Browse available packages. Use the search and filter tools to narrow results by:Seller / publisherPricing floorInventory typeGeo targeting2. Evaluate a packageBefore linking a package to a deal, review its metadata:FieldWhat it tells youPublisher / SellerWho is providing the supplyInventory typeFormat (display, video, native, etc.)FormatsSpecific ad formats includedGeo targetingMarkets or regions coveredCPM pricing floorThe minimum price accepted by the publisherPricing floors are set and enforced by the publisher. You cannot override them.3. Activate supplyOnce you've identified a package, you can activate it in two ways:Link to an existing Demand DealSelect the Marketplace Supply Package.Choose Add to existing Demand Deal.Select the deal from your available deals list.Confirm the linkage.Create a new Demand Deal from an MSPSelect the Marketplace Supply Package.Choose Create new Demand Deal.Configure your deal terms (name, DSP, targeting, etc.).Save and activate the deal.4. Combine supply across dealsThe Supply Marketplace supports flexible linking patterns:PatternHow it worksMultiple MSPs > One dealAttach several Marketplace Supply Packages to a single Demand Deal to combine publisher supplyOne MSP > Multiple dealsReuse a single package across multiple Demand Deals (for example, across different client seats)You can also combine Marketplace supply with your own proprietary supply within a single deal.Monitoring deal status and performanceAfter linking an MSP to a deal, monitor status and delivery from within the Trading UI:Performance indicators available- Win rate, eCPM, impressionsReporting granularity- Available at the deal level for Marketplace-linked supplyWhat happens if a linked package changes?EventWhat happens to your dealEventWhat happens to your dealPackage is updated by the publisherDeal remains active; status update is reflected in the UIPackage is deactivated or unpublishedDeal remains active but supply from that package stops deliveringPackage is deleted by the publisherDeal remains active; you will need to find alternative supplyYour Demand Deal is never automatically deactivated by a publisher action. Delivery may stop for the affected supply, but the deal itself stays active.Frequently asked questionsIs the Supply Marketplace a separate trading platform? No. It is a discovery and activation layer built directly into the Commerce Grid Trading UI. Can I use one Marketplace Supply Package across multiple deals? Yes. A single MSP can be linked to multiple Demand Deals, including deals across different client seats. Can I combine multiple MSPs in one deal? Yes. You can attach multiple Marketplace Supply Packages to a single Demand Deal. What happens if the publisher deactivates a package I'm using? Your Demand Deal stays active, but supply from that package stops delivering. The status change is reflected in your UI. Can I negotiate the CPM floor with the publisher? No. Pricing floors are set by the publisher and strictly enforced. Deal terms (beyond the floor) are negotiated separately between you and the publisher. Will my billing change if I use Marketplace supply? No. Existing billing and invoicing rails apply. Marketplace-enabled deals are eligible for lower platform fees (4–6%). Can I see publisher-specific financial terms? No. Only essential metadata and deal-level performance data are visible to curators in the current release. (801 words) - [Introducing Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/create-a-new-campaign-stihrxl081/steps/899671/index.html): Before getting started, please note: Ensure that you have successfully set up your Commerce Growth account.  You have Admin or Business Manager permissions to set up campaigns in Commerce GrowthA Campaign is a framework used to distribute your ads to your audience.  Campaigns serve as the organizational structure that holds ad sets, which define bid strategy, budget, and audience targeting for your ads. You can have multiple ad sets per campaign and multiple ads per ad Set, though you only need one of each to get started. Campaigns allow you to set spend limits across all ad sets and define overall marketing goals, making them essential building blocks for successful advertising. Why are campaigns important? Campaigns allow you to have: Centralized budget control - set spend limits that apply to all ad sets under a campaign, ensuring you never exceed your total advertising budget. Strategic organization - define overall marketing goals and ensure all ad sets align with your campaign objectives. Performance optimization - use Automated Budget Allocation to dynamically assign budgets to better-performing Ad Sets, improving overall campaign results. Who should use campaigns?  Campaigns are ideal for: Campaign managers who need to organize and control advertising spend across multiple ad sets. Marketing teams that want to align advertising efforts with specific business goals (acquisition vs. retention). Advertisers who need centralized budget management and performance monitoring across multiple advertising initiatives. When to use campaigns?  Use Campaigns when you need to: Organize multiple ad sets under a unified marketing goal.Control total spending across related advertising efforts.Track performance against specific business objectives.Manage complex advertising strategies with multiple audience segments or creative approaches.Re-engage existing app users on iOS or Android through app retargeting.    How does it work?  When creating a new campaign in Commerce Growth, you can choose between two options: GO Campaign: easy configuration and launch with automatic optimization based on your campaign goal.Custom campaign: a manual, flexible approach for advanced targeting and specific use cases. Use Custom campaigns when you need precise control over your audience, bidding, and targeting, including when running app retargeting campaigns. (220 words) - [Authentication - Criteo Docs](/content/developers/marketing-solutions/docs/authentication/index.html) (325 words) - [Troubleshooting Deals Performance | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/troubleshooting-deals-performance-mbca0llgyv/steps/2910306/index.html): After setting up your deal, it is important to monitor the Deal Health. This means reviewing the statistics for your deals to see how they are performing. Below are a few use cases to help with troubleshooting: Not Seeing Avails Seeing Low Avails  0 or Low % of Yes Bids Seeing Yes Bids but 0 or Low Imps If there are No Bids on your deal but no Yes BidsLow Bid Rate (<3%) Low Win Rate (<10%) (777 words) - [Curation Deals & Supply Packages FAQs | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/curation-deals-supply-packages-faqs-0jnj8abdmw/steps/4064725/index.html): WHAT IS CURATION? As an application layer on top of programmatic infrastructure and bidstream, curation is the process of combination of supply inventory (typically supply you do not own), data/audiences (either your own first-party or third-party data), and performance settings packaged together to create unique PMP-based deals which can then be sold and activated on the buy side through any DSP. Because curation relies on existing programmatic workflows, it’s a quick and simple way for both the sell and buy side to transact while protecting data assets, providing greater visibility and transparency in the supply path. Creation deals use filters and enrichment rules that are applied in real-time on ad opportunities emerging from suppliers and surfaced via a deal to customers' DSP of choice. From the trader’s point of view, the curated deal looks just like a regular deal in their DSP.  Curation, as simple way for both the sell and buy side to transact while protecting data assets, enables a wide variety of use cases. WHO CAN PARTICIPATE IN CURATION? Partners like retailers, data companies, independent trading desks, and other media companies to use their proprietary assets to enhance the value of a seller’s inventory and create unique offerings for buyers. These proprietary assets can include audience data, preferred inventory access, specially negotiated rates with sellers, optimization capabilities, investment strategy, and other features. WHAT FEES ARE ASSOCIATED WITH CURATION? Certain fees or charges apply to curated transactions, but only if the bid for the curated deal wins the impression in the seller’s final auction. These fees or charges may include a tech fee charged by Criteo to the third-party curator for its use of the platform and the Commerce Grid technology and a margin to be charged by the curator for their inventory enhancement. If you are a seller, all bids for curated transactions will be submitted to your final auction net of such fees or charges unless you agree otherwise with the applicable curator, and such bids will need to compete in your final auction in order to win the impression. Again, to be clear, no curation-related fees or charges will apply if a bid for inventory via curation does not win. WHAT IS THE REQUIRED DEALS TO SETUP A CURATED DEALS? Below are required deal settings to review against campaign components when curating Deal IDs in Commerce Grid. Required Deal settings must be applied to the Deal targeting within the Supply Configuration stage and in the DSP setup for enhanced match rates, scale, and performance. REQUIREDDSP Name (Ex: DV360, TTD)AdvertiserDSP Seat ID (Partner or Buyer ID associated with the buyer's DSP account seat in any DSP with a direct connection to Commerce Grid)Media Format(s) - Display/Video/Native/CTV (only one Media Format per Deal ID)Campaign Flight Dates – Start date, End DateCampaign Geo - Country, State, City, Zip CodeInventory Type - Web/AppCampaign KPI - Required only for Viewability & VCR settings in Performance Based Deals.OPTIONALLanguageSpecific Publishers, Domain Allow/Block Lists, App ListsDevice / Device ModelBrowserOSViewability TargetTarget AudienceFirst-Party Data - Client OwnedThird-Party Data - Contextual/Category TargetingBrand Safety SettingsSensitive Categories – For Alcohol, Gambling, Tobacco, and CBD, apply the corresponding Sensitive Category Publisher List. Optional WHAT ARE SOME BEST PRACTICES FOR OPTIMIZATIONS FOR CURATED DEALS?If your buyer has provided their campaign’s flight dates and you’re creating a curated deal for them in advance, use start and end dates so that it launches at the same time as their campaign.If a deal is not needed for a prolonged period, deactivate it and reactivate it later, such as with seasonal deals. Alternatively, if a deal is no longer needed, delete it. WHY DOES THE NUMBER OF AVAILS CHANGE FOR CURATED DEALS? As part of the curation process, we can deprioritize unnecessary information by predicting which curated deals will drive spending in a given auction. For example, we can sample curated deals that a buyer has stopped bidding on and unsampled them if the buyer starts bidding again, which leverages Optimized Traffic Shaping (OTS). WHAT IS OPTIMIZED TRAFFIC SHAPING (OTS) FOR CURATION? Curation processes thousands of supply and demand deals with each bid request. Criteo uses OTS (Optimized Traffic Shaping) to reduce the traffic shared with DSPs to ensure each auction focuses on processing the most valuable curated deals. In this way, buyers, curators, and sellers will achieve better results. WHAT IS DEALS THROTTLING? Commerce Grid applies a deal throttling algorithm to curated deals that are older than two weeks and not serving impressions. This is a proactive measurement process to ensure the SSP is focused on optimizing active, performing deals, and mitigating excess QPS and costs associated with non-active deals. Commerce Grid will automatically mark deals as ‘non-performing' when the deal age exceeds two weeks and there is no impression delivery. These deals are excluded from 95% of bidstream, with 5% left as exploration traffic. If you do not intend to use a deal, you can deactivate it by navigating to the Demand Deal and selecting Inactive status. If you wish to keep a deal active, ensure the deal is set up correctly and activated in the DSP campaign setup so Commerce Grid will recognize cleared impressions. WHAT ARE PROGRAMMATIC HOPS? In programmatic advertising, a "hop" refers to the handoff of a bid request or ad response between entities in the supply chain. This can include:Demand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad ExchangesAd ServersFor CTV, video, and in-app inventory, hops are more frequent due to technical, compliance, and monetization requirements. WHY DO ADDITIONAL HOPS OCCUR? Programmatic advertising involves multiple steps and entities to facilitate ad inventory's seamless buying and selling. However, it should be noted that additional "hops" can occur due to a variety of situations. The addition of those hops cannot be removed and shouldn't be considered as an evaluation of "directness" to the inventory. These situations include:Complex Ad Formats CTV and Video Ads: These formats often involve larger files and multiple creative variations. Additional hops occur to ensure proper creative rendering and transcodings, such as adapting resolution or bitrate for the target device.In-App Ads: SDK-mediated environments often require additional integrations with third-party SDKs or mediation layers.Inventory Quality and Verification Ad Verification Tools: Additional hops ensure that ads comply with quality standards and viewability metrics.Fraud Prevention: Platforms may introduce intermediary services to validate traffic and prevent invalid activity.Regulatory Compliance Privacy Laws: Ensuring compliance with regulations like GDPR or CCPA may require intermediary hops for consent validation and data processing. ADDITIONAL QUESTIONS? Reach out to your Criteo account manager to learn more about Commerce Grid. (1,096 words) - [Relatórios | Suporte Criteo Commerce Growth](/content/help/kb/pt/relatorios-105048/index.html): Introdução ao módulo Analytics, O que é um KPI? Como determinar o objetivo certo para o seu negócio, Configurar relatórios, Métricas de viewability em Analytics, Lista completa de métricas disponíveis, Criar relatórios personalizados no Analytics, Métricas modeladas (todas) no Analytics, Divisões de comportamento do usuário no relatório personalizado (45 words) - [Deal Optimization with Third-party DSP Reporting | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/deal-optimization-with-third-party-dsp-reporting-xz14buygnm/steps/4408612/index.html): To ensure your curated deals are continuously optimized for performance, Criteo offers an automated pipeline to ingest DSP-level reporting. By sending reports directly to our system, you enable more precise performance analysis and data-driven optimizations. 🔹 Supported Platforms & File FormatsCriteo currently supports reporting from the following DSPs:DV360The Trade Desk (TTD)Accepted file formats:.XLSX (Excel).CSV.ZIP (containing one or more of the above file types) 📩 How to Submit Your ReportPlease email your DSP report as an attachment to: 📧 curationreports@criteo.com Once received, the report is automatically parsed and ingested into Criteo’s internal reporting tools for optimization and analysis. No additional action is required. 📊 Required Report StructureYour report should include the following columns with exact naming (case-sensitive) for compatibility:KeyColumn Name in ReportMandatoryDateDate✅Deal IDDeal ID or Inventory Source ID (external)✅DomainApp/URL❌Device TypeDevice Type❌And the following metrics:MetricColumn Name in ReportMandatoryImpsImpressions✅Viewable ImpsActive View: Viewable Impressions❌Media CostMedia Cost (USD) or Revenue (Adv Currency)✅ClicksClicks❌ConversionsTotal Conversions❌✅ Best PracticesSend reports regularly (e.g., weekly or daily) to support timely optimizations.Ensure file naming and formatting follow the guidelines to avoid ingestion errors.Include only the necessary data to minimize processing time.Need Help?If you have questions about formatting or reporting cadence, please reach out to your Criteo representative for assistance. (246 words) - [Transparência e Estrutura de Consentimento | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/transparencia-e-estrutura-de-consentimento-bbflejr6xz/steps/1842462/index.html): O Transparency and Consent Framework (TCF) é uma iniciativa autorreguladora desenvolvida pelo IAB Europe em colaboração com organizações e profissionais das indústrias de publicidade e publicação digital. Ele foi criado para ajudar todos os participantes que exibem e gerenciam publicidade digital a cumprir o GDPR e a Diretiva de Privacidade Eletrônica ao processar dados pessoais e/ou acessar e/ou armazenar informações no dispositivo de um usuário. Ao aplicar essa estrutura, os sites podem informar seus usuários sobre quais dados estão sendo coletados e como os fornecedores usarão esses dados para mais de uma dúzia de propósitos granulares de processamento de negócios. Para cada um desses itens, os usuários podem dar ou negar o consentimento, e suas escolhas podem ser compartilhadas com outros players do ecossistema.  Como anunciante, você tem duas opções para garantir que a Criteo respeite suas escolhas de usuário: Você pode usar uma Plataforma de Gerenciamento de Consentimento (CMP) compatível com TCF para ajudá-lo a cumprir o GDPR e a Diretiva de privacidade eletrônica. Quando configurado para o modo TCF, seus sites automaticamente nos fornecem as escolhas de seus usuários, que serão aplicadas pela Criteo, pois o OneTag oferece suporte ao TCF do IAB. Você pode controlar manualmente suas escolhas de usuário e acionar a OneTag da Criteo somente quando o usuário consentir em trabalhar com a Criteo. Para saber mais sobre como aproveitar o suporte da Criteo OneTag ao TCF do IAB, acesse a Introdução à Criteo OneTag . (248 words) - [GDPR, CCPA e leis de privacidade | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/gdpr-ccpa-e-leis-de-privacidade-66nw19obbs/steps/775741/index.html): Como uma empresa global com sede na Europa, a Criteo tem uma base sólida para lidar com as melhores práticas, padrões e regulamentações do setor. Acreditamos que a consistência e a certeza em relação à privacidade e à proteção de dados são vantajosas para as empresas e seus consumidores. É por isso que a Criteo está comprometida em cumprir as leis e regulamentos aplicáveis em todos os países onde operamos, incluindo o Regulamento Geral de Proteção de Dados (GDPR) que harmoniza as diferentes leis de privacidade de dados nos estados membros da União Europeia e quaisquer iniciativas regulatórias e legislativas futuras em torno proteção de dados e privacidade, como a Lei de Privacidade do Consumidor da Califórnia (CCPA) ou a Lei Geral de Proteção de Dados Brasileira (LGPD). A Criteo está apoiando nossos clientes e parceiros editores em sua jornada de conformidade, compartilhando diretrizes e práticas recomendadas sobre como cumprir suas próprias obrigações legais. Você pode encontrar nossas diretrizes aqui . (170 words) - [Objetivos do anúncio | Suporte Criteo Commerce Growth](/content/help/kb/pt/objetivos-do-anuncio-105026/index.html) (8 words) - [Guia para iniciantes da Criteo | Suporte Criteo Commerce Growth](/content/help/kb/pt/guia-para-iniciantes-da-criteo-254603/index.html): Começando com o básico (9 words) - [/2026-01/advertisers/me - Criteo Docs](/content/developers/marketing-solutions/reference/advertiser/2026-01advertisersme/index.html): Fetch the portfolio of Advertisers for this account (314 words) - [Welcome to Criteo - Criteo Docs](/content/developers/marketing-solutions/docs/welcome-to-criteo/index.html) (221 words) - [developers/llms-txt.html](/content/developers/llms-txt.html) (5,301 words) - [PowerPoint Presentation](/content/wp-content/uploads/2021/04/vdp-travel-q1-ww-en-web-pdf.html) (4,677 words) - [Page not found | Criteo](/content/blog/2017/07/what-makes-criteos-engine-hum-predictive-bidding/index.html) (124 words) - [Criteo、高度にパーソナライズされたメッセージ配信を可能にするソリューション “レコメンデーション メッセージ for LINE公式アカウント”で 新たにサイバーエージェントと共同開発、サービス提供開始 | JP - Criteo.com](/content/jp/news/press-releases/2023/11/recommendation-message-for-line-official-account-powered-by-criteo.html) (23 words) - [kr/blog/ctv-advertising-predictions-for-2023-and-why-retailers-should-care.html](/content/kr/blog/ctv-advertising-predictions-for-2023-and-why-retailers-should-care.html) (599 words) - [Page not found | Criteo](/content/blog/2017/07/what-makes-criteos-engine-hum-product-recommendations.html) (310 words) - [wp-content/uploads/2020/11/oracle-data-cloud-brand-safety-press-release-pdf.html](/content/wp-content/uploads/2020/11/oracle-data-cloud-brand-safety-press-release-pdf.html) (916 words) - [www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/commerce-audiences/apac/sign-up/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Criteo Announces the Appointment of Patrick Gallinari to the Criteo AI Lab | Criteo](/content/news/press-releases/2019/03/criteo-announces-the-appointment-of-patrick-gallinari-to-the-criteo-ai-lab.html): Read the latest Criteo press releases and other ad tech industry news. (479 words) - [CoupeDuMonde2014 | BR - Criteo.com ](/content/br/success-stories/coupe-du-monde/index.html): Em parceria com a Criteo, site dedicado à Copa do Mundo incrementa receita em curto espaço de tempo. (355 words) - [Navigating the Dynamic Landscape of the Travel Industry in 2024 and Beyond](/content/experiences/navigatingthetravelindustrywebinar/index.html): Navigating the Dynamic Landscape of the Travel Industry in 2024 and Beyond - The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this. - Tuesday, April 30, 2024 (263 words) - [Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification | Criteo](/content/news/press-releases/2020/08/todd-parsons-joins-criteo-as-chief-product-officer-to-accelerate-companys-diversification.html): Read the latest Criteo press releases and other ad tech industry news. (366 words) - [Retargeting 201 eBook - KR 2018](/content/www2/l/126241/2018-05-01/58wryf/index.html) (101 words) - [2024 달라진 소비자 구매 여정 트렌드를 확인하세요 - 리포트 무료 다운로드 ㅣ 크리테오| Criteo](/content/go/kr/shopper-journey/index.html): 더 다채로워지는 소비자 구매 여정에 대처하는 방법. 리테일 미디어는 목표 달성을 위한 새로운 기회가 되어 줍니다. (281 words) - [PowerPoint Presentation](/content/ru/wp-content/uploads/2022/04/uk-retail-media-report-1-pdf.html) (1,076 words) - [Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data | Criteo](/content/news/press-releases/2021/04/criteo-spearheads-post-cookie-innovation-with-the-launch-of-contextual-targeting-connected-to-first-party-commerce-data.html): Read the latest Criteo press releases and other ad tech industry news. (477 words) - [wp-content/uploads/2018/04/cdb-momentum-press-release-pdf.html](/content/wp-content/uploads/2018/04/cdb-momentum-press-release-pdf.html) (746 words) - [Page not found | RU - Criteo.com](/content/ru/d1-87-d1-82-d0-be-d1-82-d0-b0-d0-ba-d0-be-d0-b5-d1-80-d0-b5-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d0-bd-d0-b3.html) (459 words) - [Page not found | Criteo](/content/jp-e3-82-92-e3-81-94-e8-a6-a7-e3-81-8f-e3-81-a0-e3-81-95-e3-81-84-e3-80-82.html) (511 words) - [FashionValet | KR - Criteo](/content/kr/success-stories/fashionvalet/index.html):  Consideration 및  Conversion 솔루션을 통해 글로벌 기업으로 도약하고 있는 FashionValet (561 words) - [it/wp-content/uploads/sites/9/2021/09/21-casestudy-amer-lc-us-jockey_bluecore-co-branded-it-pdf.html](/content/it/wp-content/uploads/sites/9/2021/09/21-casestudy-amer-lc-us-jockey_bluecore-co-branded-it-pdf.html) (2,022 words) - [Xiaomi | IT - Criteo Success Story](/content/it/success-stories/xiaomi/index.html): Grazie a Criteo e Flipkart Ads, Xiaomi incrementa l’awareness sulle piattaforme OTT. (407 words) - [jp/wp-content/uploads/sites/6/2018/09/criteo-retargeting-201-ebook-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2018/09/criteo-retargeting-201-ebook-jp-pdf.html) (271 words) - [Promod | IT - Criteo Success Story](/content/it/success-stories/promod/index.html): Da sempre Promod mette il cliente al centro della sua strategia e, grazie all’integrazione tra i percorsi di acquisto online e offline, ha il vantaggio di avere una visione omnichannel. (487 words) - [it/blog/contextual-targeting-campaign-guide/index.html](/content/it/blog/contextual-targeting-campaign-guide/index.html) (1,455 words) - [Hannun | DE - Criteo.com](/content/de/success-stories/hannun/index.html): Wie die Möbelmarke Hannun mit digitaler Werbung Wachstum schafft. (541 words) - [Costa Cruzeiros | JP - Criteo.com](/content/jp/success-stories/costa-cruzeiros/index.html): Costa Cruzeiros、ブラックフライデーの動画 キャンペーンで新規顧客獲得を促進し、ROAS 70%以上向上。 (37 words) - [it/blog/ctv-ott-video-advertising-guide/index.html](/content/it/blog/ctv-ott-video-advertising-guide/index.html) (1,393 words) - [La Maison Convertible | BR - Criteo.com](/content/br/success-stories/la-maison-convertible/index.html): Como a La Maison Convertible impactou novos consumidores de nicho usando os dados de compra da Criteo. (596 words) - [코스타 크루제이로스 & 크리테오 | 성공사례](/content/kr/success-stories/costa-cruzeiros/index.html): 코스타 크루제이로스, 블랙 프라이데이 비디오 캠페인으로 신규고객 확보 및 ROAS 70% 증가 . (363 words) - [Taking Shape | JP - Criteo.com](/content/jp/success-stories/taking-shape/index.html): From scrolls to sales, Taking Shape celebrates 34% ROAS boost and 200% CTR explosion with social inventory.ソーシャルネットワーク上の広告在庫を活用し、ROAS 34% 増、CTR 200% 向上を達成したTaking Shape (92 words) - [Shipt RM 2 | BR - Criteo.com](/content/br/success-stories/shipt-rm-2/index.html): Marca de energéticos aumenta taxa de conversão usando estratégia de bids competitivos com Shipt e Criteo. (333 words) - [Lavinia | ES - Criteo](/content/es/success-stories/lavinia/index.html): Criteo Dynamic Retargeting ayudó a Lavinia a lograr sus objetivos con esta fórmula ganadora: publicidad relevante, medios adecuados, momento oportuno, dispositivo preciso y precio correcto. (513 words) - [Hannun | ES - Criteo](/content/es/success-stories/hannun/index.html): How furniture brand Hannun builds growth with digital advertising (72 words) - [Remix | JP - Criteo.com](/content/jp/success-stories/remix/index.html): リターゲティングを活用してコンバージョンをゲーム化したRemix。 (97 words) - [Stella Fietsen | JP - Criteo.com](/content/jp/success-stories/stella-fietsen/index.html): CPA30%低減に成功したStella Fietsen。 (40 words) - [Wehkamp | RU - Criteo.com Success Story](/content/ru/success-stories/wehkamp/index.html): Голландский ритейлер Wehkamp монетизирует свой сайт, демонстрируя персонализированную рекламу своим посетителям (335 words) - [Zenni Optical - CN - Criteo Success Story](/content/cn/success-stories/zenni-optical/index.html): Zenni运用Criteo全漏斗展示广告解决方案实现ROAS提升38%. (136 words) - [Page not found | RU - Criteo.com](/content/ru/insights/d0-ba-d0-b0-d0-ba-d1-80-d0-b0-d0-b7-d1-80-d0-b0-d0-b1-d0-be-d1-82-d0-b0-d1-82-d1-8c-d1-8d-d1-84-d1-84-d0-b5-d0-ba-d1-82-d0-b8-d0-b2-d0-bd-d1-83-d1-8e-d1-81-d1-82-d1-80-d0-b0-d1-82-d0-b5-d0-b3.html) (509 words) - [ru/wp-content/uploads/sites/10/2018/05/criteo-ebook-retargeting-201-ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2018/05/criteo-ebook-retargeting-201-ru-pdf.html) (1,796 words) - [Sephora | DE - Criteo.com](/content/de/success-stories/sephora/index.html): Sephora setzt über die gesamte Customer Journey hinweg auf Lösungen von Criteo – und steigert so seinen ROI um 725 %. (348 words) - [Lowes Small Appliance | JP - Criteo.com](/content/jp/success-stories/lowes-small-appliance/index.html): Lowes.comで優れた成果を上げた小型電化製品メーカー。 (33 words) - [SEAT | IT - Criteo Success Story](/content/it/success-stories/seat/index.html): SEAT collabora con Criteo per trovare nuovi prospect nel funnel e convertirli in lead. (921 words) - [Shopify | JP - Criteo.com](/content/jp/success-stories/shopify/index.html): Shopify Audiences で、平均4.5倍の ROAS と訪問単価の削減を達成。 (174 words) - [Ad Council | JP - Criteo.com](/content/jp/success-stories/ad-council/index.html): パンデミックのさなか、CTV広告でメンタルヘルスへの意識を高めたAd Council。 (93 words) - [es/wp-content/uploads/sites/8/2021/09/21-casestudy-amer-lc-us-jockey_bluecore-co-branded-es-pdf.html](/content/es/wp-content/uploads/sites/8/2021/09/21-casestudy-amer-lc-us-jockey_bluecore-co-branded-es-pdf.html) (724 words) - [Omnicom Media Group | IT - Criteo Success Story](/content/it/success-stories/omnicom-media-group/index.html): Omnicom Media Group incrementa le conversioni grazie al dynamic retargeting. (488 words) - [FreshDirect | ES - Criteo](/content/es/success-stories/freshdirect/index.html): FreshDirect: una carrera imparable al apostar por Criteo Retail Media Platform. (593 words) - [옴니컴 미디어 그룹 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/omnicom-media-group/index.html): 크리테오 리타겟팅으로 전환률 상승과 광고 효율을 극대화한 옴니컴 미디어 그룹 (331 words) - [Chaves na Mão | ES - Criteo](/content/es/success-stories/chaves-na-mao/index.html): La estrategia de adquisición de Chaves na Mão genera 10 millones de visitas y aumenta el registro de nuevos usuarios en un 20 %. (636 words) - [Sephora | BR - Criteo.com](/content/br/success-stories/sephora/index.html): A Sephora criou uma estratégia para impactar consumidores durante toda a sua jornada de compra online. (1,045 words) - [Xiaomi | RU - Criteo.com Success Story](/content/ru/success-stories/xiaomi/index.html): Xiaomi повышает узнаваемость на OTT-платформах благодаря Criteo и Flipkart Ads. (312 words) - [HP | ES - Criteo](/content/es/success-stories/hp/index.html): HP multiplica por 10 sus ingresos por usuario con los datos de Costco y el nuevo Optimizador de ingresos offsite de Criteo. (623 words) - [Page not found | JP - Criteo.com](/content/jp/technology/criteo-engine/kinetic-design/index.html) (83 words) - [SEAT | DE - Criteo.com](/content/de/success-stories/seat/index.html): Lead Gen: So findet und konvertiert SEAT mit Criteo neue Interessenten. (386 words) - [Paycell | KR - Criteo](/content/kr/success-stories/paycell/index.html): Paycell, 커머스 그로스(Commerce Growth) 솔루션으로 신규고객 확보 및 기존고객 유지. (273 words) - [Sephora (Full Suite) | KR - Criteo](/content/kr/success-stories/sephora/index.html): Sephora는 전체 구매자 여행을위한 Criteo의 완벽한 솔루션 세트로 + 725 %의 ROI를보고 있습니다. (505 words) - [HP | IT - Criteo Success Story](/content/it/success-stories/hp/index.html): HP ottiene una revenue 10 volte superiore grazie ai dati di Costco e alla funzionalità Offsite Revenue Optimizer di Criteo. (528 words) - [La Maison Convertible | DE - Criteo.com](/content/de/success-stories/la-maison-convertible/index.html): So nutzte La Maison Convertible die Käuferdaten von Criteo, um neue Nischenkunden anzusprechen. (670 words) - [Valmano | DE - Criteo.com](/content/de/success-stories/valmano/index.html): Valmano steigert die Sales an Neukunden um 15 % – mit Criteo Customer Acquisition. (491 words) - [Кейсы│Criteo](/content/ru/success-stories/lamodaru/index.html): Criteo In-app обеспечил 64 % дополнительной прибыли по сравнению со стандартной баннерной кампанией. (206 words) - [Shopify & 크리테오 ㅣ 성공사례](/content/kr/success-stories/shopify/index.html): 크리테오 광고주, Shopify Audiences로 평균 4.5배 ROAS 달성 & 방문당 비용 절감. (425 words) - [Valmano | JP - Criteo.com](/content/jp/success-stories/valmano/index.html): Criteo Customer Acquisitionを活用して、新規顧客への販売 15%UPに成功したValmano。 (51 words) - [Hannun | IT - Criteo Success Story](/content/it/success-stories/hannun/index.html): In che modo il branddell’arredamento Hannun genera crescita grazie al digital advertising. (666 words) - [Success Stories│Criteo](/content/kr/success-stories/soft-surroundings/index.html): Soft Surroundings는 Criteo 광고와 Facebook Dynamic Product Ads(DPA)를 통해 매출을 7배로 늘렸습니다. (236 words) - [보안](/content/kr/trust-center/security/index.html): 크리테오는 고객의 데이터와 시스템을 안전하게 보호하기 위해 최고 수준의 보안 기준을 적용하고 있습니다. 사이버 보안, 취약점 관리, 데이터 보호 정책에 대해 자세히 알아보세요. (140 words) - [ITAKA | IT - Criteo Success Story](/content/it/success-stories/itaka-2/index.html): ITAKA moltiplica il ROAS per 5 raggiungendo i viaggiatori ad alto potenziale di conversione sul Web, nelle app e su Meta. (499 words) - [샤오미 | 크리테오 성공 사례](/content/kr/success-stories/xiaomi/index.html): 샤오미는 인도 시장에서 오디언스 타겟팅 전략을 활용해 고객과의 접점을 확장하고 제품 인지도를 강화했습니다. 크리테오 및 플립카드와 협업해 OTT 플랫폼 전반에 걸친 비디오 광고로 브랜드 인지도를 극대화한 캠페인 사례를 확인해 보세요. (241 words) - [Promod | ES - Criteo](/content/es/success-stories/promod/index.html): Promod sitúa al consumidor en el centro de su estrategia y se beneficia de una visión omnicanal conectando los procesos de compra online y offline. (886 words) - [Social Infographics_CSR Report 2025-v7](/content/fr/wp-content/uploads/sites/4/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (667 words) - [Xiaomi | ES - Criteo](/content/es/success-stories/xiaomi/index.html): Xiaomi aumenta el Brand Awareness en las plataformas OTT gracias a Criteo y Flipkart Ads. (523 words) - [FreshDirect | DE - Criteo.com](/content/de/success-stories/freshdirect/index.html): So tischt FreshDirect köstliche Werbung auf – der Wechsel zur Criteo Retail Media Platform macht’s möglich. (313 words) - [Costa Cruzeiros | ES - Criteo](/content/es/success-stories/costa-cruzeiros/index.html): Costa Cruzeiros potencia la captación de clientes y registra un aumento del 70 % en su ROAS con campañas de vídeo en Black Friday. (566 words) - [Costa Cruzeiros | BR - Criteo.com](/content/br/success-stories/costa-cruzeiros/index.html): Costa Cruzeiros aumenta aquisição e +70% do ROAS com campanhas de vídeo da Black Friday. (539 words) - [La Maison Convertible | KR - Criteo](/content/kr/success-stories/la-maison-convertible/index.html): 크리테오의 구매 데이터로 새로운 틈새 고객에 도달한 La Maison Convertible (428 words) - [www4/jp/commerce-media/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp/commerce-media/clkn/http/www-criteo-com/legal/index.html) (11 words) - [RedDoorz | KR - Criteo](/content/kr/success-stories/reddoorz/index.html): 커머스 그로스를 통해 예약을 늘리고 설치당 비용을 절감한 RedDoorz (159 words) - [SEAT | RU - Criteo.com Success Story](/content/ru/success-stories/seat/index.html): Как SEAT использует Criteo для поиска потенциальных клиентов и конвертирования их в покупателей. (707 words) - [Sustainability Infographic_v7](/content/fr/wp-content/uploads/sites/4/2026/05/sustainability-infographic_v7-1-pdf.html) (613 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [SEAT | ES - Criteo](/content/es/success-stories/seat/index.html): Cómo SEAT confía en Criteo para encontrar nuevos prospectos y convertirlos en leads a través del funnel. (890 words) - [Social Infographics_CSR Report 2025-v7](/content/fr/wp-content/uploads/sites/4/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (693 words) - [FreshDirect | IT - Criteo Success Story](/content/it/success-stories/freshdirect/index.html): FreshDirect entra in cucina affidandosi alla Retail Media Platform di Criteo. (1,007 words) - [Ambiendo - CN - Criteo Success Story](/content/cn/success-stories/ambiendo/index.html): 德国零售商Ambiendo公司借助Criteo提升业绩. (47 words) - [Environment Infographic_v6](/content/fr/wp-content/uploads/sites/4/2026/05/environment-infographic_v6-1-pdf.html) (515 words) - [Sustainability Infographic_v7](/content/fr/wp-content/uploads/sites/4/2026/05/sustainability-infographic_v7-pdf.html) (536 words) - [Storie di successo│Criteo](/content/it/success-stories/immobiliare/index.html): Il portale leader del real estate in Italia si è affidato a Criteo ottenendo un aumento delle lead del 50% anno su anno. (281 words) - [Sephora | ES - Criteo](/content/es/success-stories/sephora/index.html): Sephora logra un ROI de +725% gracias al conjunto de soluciones de Criteo para todas las fases del proceso de compra del consumidor. (338 words) - [Xiaomi | BR - Criteo.com](/content/br/success-stories/xiaomi/index.html): Xiaomi gera brand awareness em plataformas OTT com Criteo e Flipkart Ads. (294 words) - [Vivara - CN - Criteo Success Story](/content/cn/success-stories/vivara/index.html): Vivara如何利用“自动出价”工具提高广告支出回报率. (82 words) - [Environment Infographic_v6](/content/fr/wp-content/uploads/sites/4/2026/05/environment-infographic_v6-pdf.html) (519 words) - [Criteo OneTag-Fehlerbehebung | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/criteo-onetag-fehlerbehebung-ja9r8clyjc/steps/1777861/index.html): Der Criteo OneTag wird auf jeder Seite Ihrer Website platziert, um Daten an Criteo zu übermitteln. Die Einrichtung Ihrer Events wirkt sich direkt auf die Leistung Ihrer Kampagnen aus. Um zu überprüfen, ob Ihr OneTag ordnungsgemäß funktioniert, öffnen Sie Assets > Ereignisverfolgung. Hier haben Sie auf jeder Seite Ihrer Website einen Überblick über den aktuellen Status des Criteo OneTag. Wenn Ihre Ereignisse nicht ordnungsgemäß funktionieren, können Sie anhand der Diagramme im Abschnitt „Ereigniszeitachse nach Typ “ sehen, wann und wie lange das Problem aufgetreten ist. (544 words) - [導入事例：RedDoorz | JP - Criteo.com](/content/jp/success-stories/reddoorz/index.html): Criteoのコマースグロースを活用して、インストール単価を抑えながら予約件数の拡大に成功した東南アジアオンホテル管理/予約プラットフォーム「RedDoorz」 (75 words) - [Sephora (Full Suite) - CN - Criteo Success Story](/content/cn/success-stories/sephora/index.html): 丝芙兰：通过Criteo覆盖用户整个转化路径的完整解决方案，实现了725%的投资回报率的增长 (36 words) - [La Maison Convertible | IT - Criteo Success Story](/content/it/success-stories/la-maison-convertible/index.html): La Maison Convertible acquisisce nuovi clienti target grazie ai dati di Criteo sullo shopping. (727 words) - [SEAT - CN - Criteo Success Story](/content/cn/success-stories/seat/index.html): 如何利用Criteo找到新潜在用户，并通过漏营销斗将其转化 (33 words) - [Paycell | DE - Criteo.com](/content/de/success-stories/paycell/index.html): Paycell akquiriert und bindet Kunden mit den Commerce Growth-Lösungen. (570 words) - [Reebok - CN - Criteo Success Story](/content/cn/success-stories/reebok/index.html): 锐步通过 Criteo用户获取方案实现销售额超14%的增长 (76 words) - [リテールメディア活用事例：Shipt RM 2 | JP - Criteo.com](/content/jp/success-stories/shipt-rm-2/index.html): 大手エナジードリンクメーカーが、買い物代行サービスの Shipt が導入するCriteoリテールメディアを活用し、強力な入札最適化エンジンで広告入札の大幅効率化に成功。 (40 words) - [Zukunftssicherheit für eure Kampagnen – ohne Third-Party Cookies | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/zukunftssicherheit-fur-eure-kampagnen-ohne-third-party-cookies-yexbml7br1/steps/3156438/index.html): Criteo hat eine mehrgleisige Strategie, die die Unterstützung der Adressierbarkeit bei jedem Ad-Abruf in Echtzeit optimiert.Wir ermöglichen Targeting, Erfolgsmessung, Creative- und Produktempfehlungen und vieles mehr, indem wir den Demand über zukunftssichere First Party-Identifikatoren mit dem passenden Supply zusammenbringen.Wir verwenden First-Party Daten, sofern diese für authentifizierte User in Chrome sowie in anderen Browsern und Umgebungen verfügbar sind.Wir nutzen die Google Privacy Sandbox in Chrome, in der nicht authentifizierte User immer noch auf User-Ebene über die Privacy Sandbox APIs erreicht werden können.Wir verbinden unsere Kunden auch direkt mit hochgradig adressierbaren geschlossenen Umgebungen wie Retail Media Onsite und Social, direkt über unsere Plattformen.Mehr über unsere Strategie der Adressierbarkeit erfahrt ihr in der Aufzeichung des Webinars unseres Chief Product Officers Todd Parsons. (211 words) - [Verständnis von First-Party Daten | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/verstandnis-von-first-party-daten-k2tunqdhkv/steps/3126847/index.html): First-Party Daten beschreiben den Fußabdruck eurer Kunden. Es handelt sich dabei um die Informationen, die Kunden mit ihrer Zustimmung zur Verfügung gestellt haben, wie z. B. eine E-Mail-Adresse oder eine Telefonnummer, die euer Unternehmen direkt sammelt, während Menschen mit euren Produkten und Dienstleistungen interagieren. Ihr seid Eigentümer dieser Daten, die online und offline gesammelt werden können. First-Party Daten können:Euch helfen, während der gesamten Kaufphase eine solide Grundlage für Kundenbeziehungen zu schaffen.Trends rund um den Produkt-Markt-Fit aufzeigen und euch dabei unterstützen, eure Brand besser zu verstehen.Die Erfahrungen eurer Kunden über relevante Ads sowie personalisierte Nachrichten und Creatives zu optimieren.Euch bei der Segmentierung und der Ansprache von Kunden auf der Grundlage realer Ergebnisse unterstützen. (731 words) - [Gastrodomus | IT - Criteo Success Story](/content/it/success-stories/gastrodomus/index.html): Grazie a Criteo Dynamic Retargeting la capacità di cottura di Gastrodomus incrementa la sua revenue del 65% su base annuale. (533 words) - [Super-Pharm | BR - Criteo.com](/content/br/success-stories/super-pharm/index.html): Super-Pharm Polônia gera aumento de vendas de 69% na internet aberta e nas redes sociais. (411 words) - [Materialesdefabrica.com | ES - Criteo](/content/es/success-stories/materialesdefabrica-com/index.html): Cómo Materialesdefabrica.comrenovó su estrategia para volveratraer a los consumidores con Criteo (402 words) - [Lowes Small Appliance | IT - Criteo Success Story](/content/it/success-stories/lowes-small-appliance/index.html): Successo di un produttore di piccoli elettrodomestici su Lowes.com. (496 words) - [Aiper | KR - Criteo](/content/kr/success-stories/aiper/index.html): 리타겟팅으로 높은 성과를 거둔 Aiper: 크리테오로 첫 구매 고객 18% 향상 (226 words) - [Sephora (Full Suite) | JP - Criteo.com](/content/jp/success-stories/sephora/index.html): Criteoのフルファネルソリューションを活用して、ROIの725%増に成功したSephora。 (52 words) - [La Maison Convertible | ES - Criteo](/content/es/success-stories/la-maison-convertible/index.html): Cómo La Maison Convertible llegó a un nuevo nicho de clientes gracias a los datos de compra de Criteo (831 words) - [Vivara | BR - Criteo.com](/content/br/success-stories/vivara/index.html): Como a Vivara aumentou o ROAS com bids automatizados. (501 words) - [Decathlon | IT - Criteo Success Story](/content/it/success-stories/decathlon/index.html): Dal 2012, Decathlon sceglie Criteo per fidelizzare i clienti e personalizzare le campagne, aumentando traffico e conversioni. (384 words) - [Reebok | KR - Criteo](/content/kr/success-stories/reebok/index.html): Reebok, Criteo Customer Acquisition 통해 매출 14% 이상 향상 (285 words) - [Valmano, Criteo Customer Acquisition 통해 신규 고객 주문 15% 향상](/content/kr/success-stories/valmano/index.html): 크리테오와의 파트너십은 고객 획득 전략을 확충함에 있어 중요한 역할을 담당했습니다. Criteo Accelerate 팀은 수년간에 걸쳐 신뢰할 수 있는 파트너임을 입증해주었고, 신규 고객 획득 전략을 수립할 때 자연스럽게 크리테오의 최신 솔루션을 도입하게 되었습니다. Criteo Customer Acquisition은 신규 고객 확보와 도달 범위 4배 향상이라는 다양한 마케팅 목표를 달성할 수 있도록 해주었을 뿐만 아니라, 웹사이트를 방문한 적이 없는 고객들로부터 매출을 15% 이상 향상시킬 수 있도록 해주었습니다. (391 words) - [WEMADE | KR - Criteo](/content/kr/success-stories/wemade/index.html): WEMADE, TV Audience Extension으로 TV to Digital 성과 측정 및 신규 론치 게임 인지도와 다운로드 극대 (506 words) - [Reebok | JP - Criteo.com](/content/jp/success-stories/reebok/index.html): Criteo Customer Acquisitionを活用して、売上+14%を実現したReebok. (126 words) - [Lowes Small Appliance | KR - Criteo](/content/kr/success-stories/lowes-small-appliance/index.html): Lowe’s 웹사이트에서 높은 실적을 달성한 소형 가전 업체. (478 words) - [Omnicom Media Group | BR - Criteo.com](/content/br/success-stories/omnicom-media-group/index.html): Omnicom Media Group aumenta conversões com retargeting dinâmico. (534 words) - [Philips | DE - Criteo.com](/content/de/success-stories/philips/index.html): Philips steigert Traffic und Sales – mit Criteo Sponsored Products. (488 words) - [Lowes Small Appliance | ES - Criteo](/content/es/success-stories/lowes-small-appliance/index.html): El competidor de Pequeño electrodoméstico gana en Lowes.com. (564 words) - [Shipt RM 2 | KR - Criteo](/content/kr/success-stories/shipt-rm-2/index.html): 에너지 드링크 브랜드, 경쟁력 있는 입찰 전략을 통해 배달 서비스 사이트에서 광고 승률 향상. (207 words) - [Vivara | ES - Criteo](/content/es/success-stories/vivara/index.html): Cómo Vivara aumentó su ROAS con las pujas automatizadas. (638 words) - [Walmart Connect | DE - Criteo.com](/content/de/success-stories/walmart-connect/index.html): Brands für Schlaftechnologie und Haarpflege verzeichnen eine stärkere Performance – dank Walmart Connect (264 words) - [Über Criteo Advisor | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/uber-criteo-advisor-wubj441ub4/steps/4530900/index.html): Bevor ihr beginnt, solltet ihr Folgendes beachten:Criteo Advisor ist derzeit nur in Großbritannien verfügbar. Derzeit bietet Advisor nur eine Empfehlung, nämlich die Aktivierung des Meta Accounts, aber wir fügen nach und nach weitere Empfehlungen hinzu.Criteo Advisor ist ein Self-Service-Tool in Commerce Growth, das auf der Grundlage eures Accounts und eurer Kampagnen-Informationen personalisierte Empfehlungen zur Verbesserung der Performance sowie des Setups eurer Kampagnen bietet.Anmerkung: Criteo Advisor zeigt nur relevante, umsetzbare Tipps. Wenn eine Empfehlung nicht auf euer Setup zutrifft oder bereits adressiert wurde, wird sie nicht angezeigt. Warum solltet ihr den Criteo Advisor verwenden? Criteo Advisor unterstützt euch in den folgenden Bereichen: Ermittlung der wichtigsten Maßnahmen zur Performance-Steigerung. Umsetzung strategische Erkenntnisse in Maßnahmen – mit minimalem Aufwand. Verringerung des Zeitaufwands durch weniger manuelle Analysen. Kontinuierliche Verbesserung eures Setups.  Wann solltet ihr den Criteo Advisor einsetzen? Den Criteo Advisor solltet ihr während der gesamten Dauer eurer Kampagne nutzen, insbesondere: Um euer technisches Setup zu überprüfen. Um sicherzustellen, dass alles von Anfang an richtig eingerichtet ist. Um sicherzustellen, dass euer Account und eure Kampagnen richtig konfiguriert sind.Zur Überprüfung auf mögliche Probleme, welche die Ausspielung oder das Tracking beeinträchtigen könnten. Aufrechterhaltung der Robustheit der Kampagne Um in den entscheidenden Phasen für eine reibungslose Ausführung eurer Kampagnen zu sorgen. Um Vorschläge zu erhalten, die helfen, Performance-Abfälle zu vermeiden. Um über relevante Möglichkeiten oder fehlende Konfigurationen informiert zu bleiben. Wie erhaltet ihr Zugang zum Criteo Advisor? Ihr könnt den Criteo Advisor von jeder Seite in Commerce Growth aus öffnen. Klickt einfach auf Advisor in der oberen rechten Ecke eures Bildschirms.   (201 words) - [Lowes Small Appliance | BR - Criteo.com](/content/br/success-stories/lowes-small-appliance/index.html): Concorrente de Pequenos Eletrodomésticos vence em Lowes.com. (306 words) - [Reebok | ES - Criteo](/content/es/success-stories/reebok/index.html): Reebok logra un aumento de las ventas de más del 14% con Criteo Customer Acquisition. (425 words) - [Omnicom Media Group | ES - Criteo](/content/es/success-stories/omnicom-media-group/index.html): Omnicom Media Group logra un mayor número de conversiones gracias al retargeting dinámico. (714 words) - [LetsBonus | BR - Criteo.com ](/content/br/success-stories/letsbonus/index.html): Com anúncios personalizados e relevantes para cada usuário, Criteo ajuda LetsBonus a turbinar CTR. (401 words) - [So beheben Sie das Problem, dass der Sicherheitscode nicht übermittelt wird | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/so-beheben-sie-das-problem-dass-der-sicherheitscode-nicht-ubermittelt-wird-gfeln0g597/steps/2062475/index.html): Während Sie sich bei Commerce Growth anmelden, sendet Ihnen das Zwei-Faktor-Authentifizierungssystem einen Sicherheitscode per E-Mail. Manchmal kann es vorkommen, dass Sie diese E-Mail nicht erfolgreich erhalten. Die effektivste Lösung, um sicherzustellen, dass Sie unsere E-Mails erhalten, besteht darin, noreply@criteo.com auf die Whitelist zu setzen . Das bedeutet, dass Sie unsere E-Mail-Adresse noreply@criteo.com zu Ihrer Liste oder Ihrem Adressbuch zugelassener Absender hinzufügen müssen. Für weitere Informationen zur Whitelist einer E-Mail-Adresse scrollen Sie nach unten. Wenn Ihnen dies passiert, sollten Sie zunächst prüfen, ob: Sie haben Zugriff auf das Postfach, das mit der E-Mail-Adresse verknüpft ist, mit der Sie sich anmelden Wenn Sie ein gemeinsames Login verwenden und nicht auf das ursprüngliche Postfach zugreifen können, müssen Sie ein eindeutiges Login erstellen, auf das Sie zugreifen können. Wir empfehlen Ihnen, mit Ihrer geschäftlichen E-Mail-Adresse ein eigenes Criteo-Benutzerkonto zu erstellen. Ihre Regeln für die automatische E-Mail-Übertragung an ein anderes E-Mail-System sind aktuell Wenn Ihre E-Mails an ein anderes Postfachsystem weitergeleitet werden, beispielsweise von Outlook an Gmail, überprüfen Sie unbedingt Ihr ursprüngliches Postfach. Wenn Sie die E-Mail in Ihrem ursprünglichen Postfach erhalten haben , können Sie Folgendes tun, um sicherzustellen, dass die E-Mails ordnungsgemäß an das Postfach Ihrer Wahl weitergeleitet werden: Fügen Sienoreply@criteo.com als vertrauenswürdigen Absender hinzu. Aktualisieren Sie die automatische Übertragungsregel. Um beispielsweise unsere E-Mails von Outlook nach Gmail zu übertragen, legen Sie die Regel fest: „Beim Empfang von E-Mails von noreply@criteo.com > in das Gmail-Postfach übertragen“ Wenn Sie die E-Mail nicht in Ihrem Standardpostfach erhalten haben, wenden Sie sich bitte an die IT-Abteilung Ihres Unternehmens, umnoreply@criteo.com als vertrauenswürdigen Absender in den allgemeinen Postfachregeln des Unternehmens hinzuzufügen . Ihr Unternehmen leitet alle E-Mails von Criteo automatisch an ein anderes Postfach oder einen anderen Ordner weiter Wenn ja, überprüfen Sie unbedingt das Postfach oder die Ordner. Überprüfen Sie Ihre Spam-/Junk-Ordner Es besteht die Möglichkeit, dass die E-Mail als Spam gekennzeichnet wurde. Fügen Sie ddnoreply@criteo.com als vertrauenswürdigen Absender hinzu und verschieben Sie die E-Mail aus dem Spam-Ordner in die Mailbox. Wir empfehlen Ihnen außerdem, sich bei der IT-Abteilung Ihres Unternehmens zu erkundigen , ob die Antispam-Lösung Ihres Unternehmens E-Mails vonnoreply@criteo.com zulässt . Bitte warten Sie 5 Minuten, bevor Sie nach einem neuen Sicherheitscode fragen Manchmal kann es bis zu 5 Minuten dauern, bis die E-Mail zugestellt wird. Sie können einen neuen Sicherheitscode anfordern, indem Sie auf „ Neuen Code senden“ klicken . (838 words) - [Storie di successo│Criteo](/content/it/success-stories/letsbonus/index.html): Dal 2011, LetsBonus.com si è affidata a Criteo per migliorare in modo consistente i risultati di display e email, migliorando anche il CTR del 54% nel 2014. (115 words) - [Reebok | BR - Criteo.com](/content/br/success-stories/reebok/index.html): Reebok vê alta de +14% nas vendas com Criteo Customer Acquisition. (393 words) - [홈앤쇼핑은 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/hrsmall/index.html): 홈앤쇼핑, Criteo Offsite Ads 캠페인으로 주력 상품 그룹 전환 극대화 및 마케팅 목표 달성  (364 words) - [www4/kr/cpg-consumer-insights/clkn/https/www2-criteo-com/l/126241/2024-11-25/85y6y4/126241/1732520119qjesoori/_criteo_2024_cpg_global_insights_kr-pdf.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www2-criteo-com/l/126241/2024-11-25/85y6y4/126241/1732520119qjesoori/_criteo_2024_cpg_global_insights_kr-pdf.html) (11 words) - [Résolution des problèmes liés au catalogue de produits | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/resolution-des-problemes-lies-au-catalogue-de-produits-bkfaduwle1/steps/1725101/index.html): Lors de la configuration et du téléchargement de votre flux dans le catalogue de produits, vous risquez de rencontrer des problèmes si le fichier du catalogue présente des erreurs. La meilleure façon d’éviter ces erreurs est de s’assurer que votre fichier de catalogue de produits est conforme à toutes les normes et conditions préalables. Pour obtenir la liste des spécifications, lisez le document Spécifications du catalogue de produits. Pour voir la liste des erreurs dans votre flux, ouvrez la page du Catalogue de produits Vue d’ensemble et faites défiler vers le bas pour afficher Importations. Cliquez sur l'erreur pour plus d'informations. Cliquez sur le lien ci-dessous pour obtenir des informations sur les problèmes courants susceptibles de se produire et la procédure à suivre pour les résoudre. Type d’erreurVue d’ensembleIdentifiantsDes erreurs d’identifiants peuvent se produire si votre catalogue requiert des informations d’identifiants et que celles-ci ne sont pas présentes ou sont incorrectes.TéléchargementsDes erreurs de téléchargement peuvent se produire si la connexion du catalogue à l'URL n'est pas possible ou si votre catalogue n'est pas disponible.Service FTPCette erreur peut se produire si votre serveur est inaccessible en raison d'un problème de service FTP empêchant une importation du catalogue.AnalyseDes erreurs d’analyse peuvent se produire si la structure de votre catalogue ne peut pas être analysée pendant l’importation. (231 words) - [Soluzioni per i brand | IT - Criteo](/content/it/business/advertisers/index.html): Scopri le nostre soluzioni per i brand in ambito performance e retail media basate su dati commerce. (1,451 words) - [Fehlerbehebung bei ausgelösten Tag-Warnungen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/fehlerbehebung-bei-ausgelosten-tag-warnungen-cxjx0mp00r/steps/2135748/index.html): Criteo benachrichtigt Sie, wenn es einen signifikanten Rückgang für ein Ereignis gibt, das in der vergangenen Woche in einer Kampagne oder Zielgruppe verwendet wurde. Warnungen würden gesendet, wenn die Anzahl gültiger Ereignisse unter eine Anzahl fehlerfreier Ereignisse fällt. Die Anzahl gesunder Ereignisse wird basierend auf statistischen Daten der letzten 45 Tage berechnet, die für jeden Partner eindeutig sind. Eine Warnung wird ausgelöst, wenn alle folgenden Bedingungen erfüllt sind: Die Anzahl der gültigen Ereignisse des Vortages fällt unter den berechneten Schwellenwert für die Anzahl der fehlerfreien Ereignisse. Der Ereignistyp oder -parameter ist in mindestens einem Tag-Modell obligatorisch, das einer aktiven Kampagne zugeordnet ist . Das Tag-Modell basiert auf dem Ziel der Anzeigengruppe, dem Ziel der Marketingkampagne, dem Creative-Typ und anderen Parametern. Abhängig von der täglichen Anzahl von Ereignissen in den letzten 6 Monaten wird sofort oder nach einigen Tagen eine Benachrichtigung gesendet. Wenn eine Warnung ausgelöst wird, erhalten der Business Manager, Administrator und Ihr Account Manager von Cirteo eine Benachrichtigung auf der Commerce Growth-Plattform zusammen mit einer E-Mail-Benachrichtigung. Wenn Sie eine Warnmeldung erhalten , werden der Name des Ereignisses und der prozentuale Rückgang angezeigt. Wenn sich die Warnung auf einen bestimmten Parameter bezieht, wird auch der Parametername angezeigt, und dann bezieht sich der abfallende Prozentsatz auf die Anzahl der Ereignisse, die keinen gültigen Parameter hatten. Die Warnung wird automatisch geschlossen (für das spezifische Ereignis für diesen spezifischen Zeitraum|), wenn eine der folgenden Bedingungen eintritt: Die Anzahl der Ereignisse steigt über den berechneten Schwellenwert. Dem angegebenen Tag-Modell ist kein aktiver Anzeigensatz mehr zugeordnet. Der angegebene Ereignistyp oder -parameter wird aus dem Tag-Modell entfernt, das den aktiven Kampagnen zugeordnet ist. Notiz: Wir unterstützen derzeit keine Multi-Partner-Setups. Beispielsweise kann OneTag kein Ereignis mit mehreren PartnerIDs im Anruf auslösen. Die Warnungsberechnung umfasst Ereignisse aus allen Umgebungen (Web, iOS, Android und Offline). Das bedeutet auch, dass, wenn 95 % des Drops aus dem Internet stammen, der Drop von Ereignissen in der Offline-Integration keine Warnung auslöst. (538 words) - [Success Stories│Criteo](/content/kr/success-stories/cheapoair/index.html): CheapOair는 Criteo의 고도화된 인앱 기술과 모바일 광고 도달율을 통해, 아이폰에서의 매출을 두 달 사이 277% 증가시킬 수 있었습니다. (124 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [CheapOair | BR - Criteo.com ](/content/br/success-stories/cheapoair/index.html): Com a tecnologia de marketing de performance da Criteo para mobile, CheapOair aumentou suas vendas em 277% em dois meses. (182 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/privacy/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/cpg-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/app-unbounce-com/variants/323270209/javascript-3acookiebot-renew.html](/content/www4/kr/cpg-consumer-insights/clkn/https/app-unbounce-com/variants/323270209/javascript-3acookiebot-renew.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Mise à jour : Page des flux - Catalogue de produits | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/mise-a-jour-page-des-flux-catalogue-de-produits-vvdiy03efp/steps/3966866/index.html): Octobre 2024La page Flux dans la section Catalogue de produits a été remaniée. La nouvelle page de gestion des flux est conçue pour améliorer l’ergonomie, offrir une expérience utilisateur plus intuitive et, en fin de compte, favoriser un engagement et une satisfaction accrus de nos utilisateurs.Nouvelle présentation: La page Flux a été repensée avec un design plus moderne et une interface plus conviviale.Nouvelle alerte de tag : Un tag a été ajouté pour informer les utilisateurs de la nouvelle version améliorée de la page Flux.Amélioration de la gestion des flux: La page de gestion des flux vous permet de :Afficher, modifier, activer, prévoir et archiver les flux.Contrôler le statut des dernières importations.Lier plusieurs flux pour des importations simultanées, en veillant à ce que les données sur les produits restent à jour.🌟 En savoir plusFlux (154 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [FAQ zu GO Kampagnen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/faq-zu-go-kampagnen-gsuzv4edus/steps/4710071/index.html): Muss ich Meta aktivieren, um GO Kampagnen verwenden zu können?Die Aktivierung von Meta ist für die Durchführung einer GO-Kampagne nicht erforderlich, wird aber empfohlen, um eine optimale Performance und Reichweite zu gewährleisten.  Was sind Coupons? Kann ich Coupons zu GO Kampagnen hinzufügen?Coupons sind statische Bild-Assets, die ihr in eure Banner integriert werden könnt. Mit diesen könnt ihr zum Beispiel zeitlich begrenzte On-Site-Sales oder Sonderangebote bewerben. Sie fungieren als zusätzliche visuelle Ebene, die über den Bannern im Display-Inventar liegt und strategisch so gestaltet ist, dass sie die Aufmerksamkeit der Endnutzer auf sich zieht und zeitlich begrenzte Werbeaktionen hervorhebt. Ja, Gutscheine können in GO-Kampagnen genauso eingesetzt werden wie in einer Standardkampagne. Dies ermöglicht euch, Sonderangebote direkt in der GO Umgebung zu bewerben. Wie viele Ads kann ich im Setup einer GO Kampagne aktivieren?In GO seid ihr auf eine Ad pro Inventartyp beschränkt. Das bedeutet, dass ihr für jede Kampagne nur eine Display Ad (dynamisch, Showcase Ad oder adaptiv) und eine Ad für Native und Social schalten könnt. Welche Formate für Display-Ads kann ich in GO aktivieren?Wenn ihr einen Produktkatalog verknüpft habt, könnt ihr in euren Kampagnen zur Steigerung der Conversions und zur Neukundengewinnung dynamische Ads schalten. Für Kampagnen zur Steigerung des Website-Traffics empfehlen wir Showcase Ads. Falls ihr noch keinen Produktkatalog verknüpft habt, könnt ihr eure GO Kampagnen mit adaptiven Ads durchführen.Kann ich ein Produkt-Set in eine GO Kampagne einbinden?Nein, GO Kampagnen unterstützen keine Produkt-Sets.  Mit einem Produkt-Set könnt ihr manuell auswählen, welche Produkte in euren Ads angezeigt werden sollen. GO ist jedoch so konzipiert, dass es automatisch arbeitet. Es nutzt die KI von Criteo, um die besten Produkte für jeden User auf der Grundlage seines Verhaltens auszuwählen.  Aus diesem Grund sind Produkt-Sets kein Bestandteil von GO, um alles vollautomatisch und optimiert zu halten. Kann ich Budgets für GO Kampagnen planen?Ja, du kannst sie für deine Tagesbudgets einplanen.Was passiert, wenn ihr eine Kampagne zur Monatsmitte startet? Wenn ihr eine Kampagne während eines laufenden Monats startet, berechnen wir eure durchschnittlichen täglichen Ausgaben neu und zeigen diese unterhalb des Eingabefeldes an. Für den Rest des Monats passen wir die Ausgaben an euer monatliches Limit an. Danach gilt euer festgelegtes Tagesbudget wie gewohnt. Wenn ihr euer monatliches Limit so anpasst, dass ihr einen niedrigeren Wert ausgebt, um einen Teil des Monats der Kampagnenlaufzeit zu berücksichtigen, solltet ihr sicherstellen, dass ihr euer Budget im folgenden Monat auf den gewünschten Wert anpasst.Kann ich einen Geolocation-Filter auf meine GO Kampagnen anwenden?Nein, aktuell ist es nicht möglich, GO Kampagnen einen benutzerdefinierten Geolocation-Filter zu versehen.Bitte beachtet, dass Kampagnen mit den Zielvorgaben Neuen Traffic generieren, Neue Kunden akquirieren und Conversions maximieren automatisch User im selben Land wie eure Website ansprechen.Im Gegensatz dazu können Retargeting-Kampagnen User erreichen, die eure Website bereits besucht haben, sofern sie als potenzielle Käufer gelten.Kann die GA-Optimierung für GO Kampagnen aktiviert werden? Da GO auf seine eigene integrierte Optimierungslogik zurückgreift, ist die Aktivierung der Google Analytics (GA)-Optimierung nicht mit diesem Kampagnentyp kompatibel. Wenn ihr mehr Kontrolle über die Optimierungseinstellungen benötigt, ist eine benutzerdefinierte Kampagne vielleicht die bessere Wahl. Unterstützen GO Kampagnen alle Optimierer (BO, AO, Max CPC)?GO Kampagnen unterstützen nur Standard-Optimierer, einschließlich BO (Budget-Optimierer) und AO (Erweiterter Optimierer). Aus Gründen der Compliance muss ich in meinen Ads mehrere Preise angeben. Wie kann ich dies mit GO umsetzen?GO Ads erleichtern die Einhaltung lokaler Regularien, z. B. wenn ihr den niedrigsten Preis der letzten 30 Tage anbieten müsst. Ihr habt die Möglichkeit, in euren Bannern zwei Preise auszuspielen:Angebotspreis: Der Preis, den die Kunden während der Aktion zahlen (das Feld „price“ in eurem Katalog).Referenzpreis: Der niedrigste Preis der letzten 30 Tage (Feld „retail price“ in eurem Katalog).Mit den folgenden Maßnahmen stellt ihr sicher, dass alles korrekt und auf dem neuesten Stand ist:Füllt in eurem Katalog das Feld „price“ mit dem Angebotspreis aus.Gebt in das Feld „retail price“ den niedrigsten Preis ein, für den das Produkt in den letzten 30 Tagen verkauft wurde.Wenn ihr diese Felder korrekt ausfüllt, ist sichergestellt, dass eure Ads immer die richtigen Informationen ausspielen. (667 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [PowerPoint Presentation](/content/it/wp-content/uploads/sites/9/2021/05/manual-dam-core-chapter1-budgeting-2021-it-pdf.html) (981 words) - [www4/jp/commerce-media/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp/commerce-media/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [＜吹替版＞Addressing the Unaddressable - 2024年以降の不確実なクッキーレス時代に備えるための戦略とは](/content/experiences/jp/addressingthundressable-vo/index.html): ＜吹替版＞Addressing the Unaddressable - 2024年以降の不確実なクッキーレス時代に備えるための戦略とは - ～吹き替え版～ - Friday, December 22, 2023 (58 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Eure GO Kampagne starten | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/eure-go-kampagne-starten-ldoye4bc9a/steps/4804945/index.html): Wo findet ihr GO-Kampagnen?Mit den folgenden Schritten startet ihr auf Commerce Growth ein GO Kampagne: 1. Navigiert über die linke Navigationsleiste zum Abschnitt Kampagnen. 2. Klickt auf die Schaltfläche Kampagne erstellen. Ihr erhaltet jetzt die Möglichkeit, entweder eine GO Kampagne oder eine benutzerdefinierte Kampagne zu erstellen. Klickt auf GO Kampagne, um den Erstellungs-Workflow zu starten. Wichtige Einstellungen und Optionen:  Nach dem Start der GO Kampagnenerstellung werdet ihr feststellen, dass ihr nur drei Schritte befolgen müsst, um eure Kampagne zu starten:Euer Ziel und Budget festlegenEure Ad gestaltenÜberprüfen und startenIhr könnt zwischen 3 voreingestellten Zielen wählen, die euren Anforderungen entsprechen:  1. Neuen Traffic generieren Diese Kampagnen sind so konzipiert, dass sie neue User erreichen, die wahrscheinlich an eurem Angebot interessiert sind. Die KI von Criteo spricht User aus demselben Land wie eure Website an und identifiziert Menschen, die sich ähnlich verhalten wie eure aktuellen Besucher. Indem sie ihnen ansprechende Ads zeigt, trägt die Kampagne dazu bei, potenzielle Kunden anzusprechen, die mit hoher Wahrscheinlichkeit eure Website besuchen und in eurem Angebot stöbern werden.2. Neue Kunden gewinnenDiese Kampagnen zielen auf High-Intent User ab, die noch keinen Kauf auf eurer Website getätigt haben. Basierend auf den Daten des Criteo OneTag sprechen sie potenzielle Kunden aus dem gleichen Land wie eure Website an, die mit hoher Wahrscheinlichkeit konvertieren werden. Der erste Kauf ist ein wichtiger Schritt, um die Markentreue zu stärken und Wiederholungskäufe zu fördern.3. Conversions maximierenDiese Kampagnen sind dafür gestaltet, bestehende Websitebesucher und frühere Kunden zur Conversion zu bewegen. Sie können User erreichen, welche die Website besucht haben – und zwar aus dem gleichen Land wie eure Website–, solange diese als potenzielle Käufer betrachtet werden. Indem sie diese User erneut mit relevanten Ads ansprechen, tragen diese Kampagnen dazu bei, dass eure Brand im Gedächtnis bleibt, und fördern so die Loyalität, die Produktentdeckung und den langfristigen Kundenwert. (334 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [Comment résoudre les problèmes de non-livraison du code de sécurité | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/comment-resoudre-les-problemes-de-non-livraison-du-code-de-securite-gfeln0g597/steps/2062475/index.html): Lors de la connexion à Commerce Growth, le système d'authentification à deux facteurs vous envoie un code de sécurité par e-mail. Parfois, vous ne pouvez pas recevoir cet e-mail avec succès. La solution la plus efficace pour être sûr de recevoir nos emails est de whitelister noreply@criteo.com . Cela signifie ajouter notre adresse e-mail noreply@criteo.com à votre liste d'expéditeurs approuvés ou à votre carnet d'adresses. Pour plus d'informations sur la façon d'ajouter une adresse e-mail à la liste blanche, faites défiler vers le bas. Si cela vous arrive, vous devez d'abord vérifier si : Vous avez accès à la boîte aux lettres associée à l'e-mail que vous utilisez pour vous connecter Si vous utilisez une connexion partagée et que vous ne pouvez pas accéder à la boîte aux lettres d'origine, vous devrez créer une connexion unique à laquelle vous pourrez accéder. Nous vous recommandons de créer votre propre compte utilisateur Criteo avec votre adresse e-mail professionnelle. Vos règles de transfert automatique des e-mails vers un autre système de messagerie sont à jour Si vos e-mails sont dirigés vers un autre système de boîte aux lettres, par exemple d'Outlook à Gmail, assurez-vous de vérifier votre boîte aux lettres d'origine. Si vous avez reçu l'e-mail dans votre boîte aux lettres d'origine , vous pouvez procéder comme suit pour vous assurer que les e-mails sont correctement dirigés vers la boîte aux lettres de votre choix : Ajouteznoreply@criteo.com comme expéditeur de confiance. Mettez à jour la règle de transfert automatique. Par exemple, pour transférer nos e-mails d'Outlook vers Gmail, définissez la règle - "Lors de la réception d'e-mails de noreply@criteo.com > transfert vers la boîte aux lettres Gmail" Si vous n'avez pas reçu l'e-mail dans votre boîte aux lettres par défaut, veuillez contacter le service informatique de votre entreprise pour ajouternoreply@criteo.com en tant qu'expéditeur de confiance dans les règles génériques de la boîte aux lettres de l'entreprise. Votre entreprise transfère automatiquement tous les e-mails de Criteo vers une autre boîte aux lettres ou un autre dossier Si oui, assurez-vous de vérifier la boîte aux lettres ou les dossiers. Vérifiez vos dossiers Spam / Junk Il est possible que l'e-mail ait été signalé comme spam. Ajoutez noreply@criteo.com en tant qu'expéditeur de confiance et déplacez l'e-mail du dossier Spam vers la boîte aux lettres. Nous vous conseillons également de vérifier auprès du service informatique de votre entreprise que la solution antispam de votre entreprise autorise les emails provenant denoreply@criteo.com . Veuillez attendre 5 minutes avant de demander un nouveau code de sécurité Parfois, l'e-mail prend jusqu'à 5 minutes pour être livré. Vous pouvez demander un nouveau code de sécurité, en cliquant sur Envoyer un nouveau code . (873 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/commerce-media/clkn/https/www-criteo-com/privacy/index.html](/content/www4/jp/commerce-media/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Häufig gestellte Fragen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/haufig-gestellte-fragen-qdwdlz6fcf/steps/2015921/index.html): F: Wie kann ich neue Benutzer für meine Website gewinnen? A: Wir empfehlen Ihnen, Akquisekampagnen zu erstellen. Wenn Sie bereits eine Akquisekampagne mit Criteo durchführen, ist es eine gute Idee, Ihr Publikum zu diversifizieren. Mit unseren Akquiseprodukten erreichen Sie potenzielle Neukunden und laden sie zum Besuch Ihrer Website ein. Erfahren Sie mehr über Zielgruppen . F: Wie kann ich die Leistung meiner Kampagne verbessern? Stellen Sie sicher, dass Ihre Ausgabenlimits auf Kampagnenebene 1,5-mal höher sind als Ihre Anzeigenset-Budgets. Kampagnenlimits und AdSet-Budgets können auf tägliche, monatliche oder benutzerdefinierte Zeitrahmen festgelegt werden. Das Ausgabenlimit wird auf Kampagnenebene festgelegt und ist ein festes Tageslimit. Sobald wir dieses Limit erreichen, wird die Kampagne pausiert. Das Tagesbudget wird auf Anzeigengruppenebene festgelegt und ist ein flexibler Betrag pro Tag. Beachten Sie, dass, wenn mehrere AdSets mit einer Kampagne verknüpft sind, das ausgegebene Limit die Anzahl aller AdSets ist. Wir empfehlen, Ihr Ausgabenlimit auf das 1,5-fache Ihres gesamten Adset-Budgets festzulegen. Auf diese Weise sind die Kampagnenausgaben flexibel und Ihre Kampagne kann mehr ausgeben, wenn die Conversion-Rate besser ist. Für eine kurze Kampagne (weniger als eine Woche) mit dem Budgetoptimierer Denken Sie daran: Geduld ist der Schlüssel!  Nachdem Sie Ihre Kampagne gestartet haben, kann es bis zu drei Tage dauern, bis mit dem Budget Optimizer Impressionen erzielt werden. Wir empfehlen die Verwendung des manuellen CPC, wenn Sie planen, eine kurze Kampagne zu starten, die vom ersten Tag an Erfolg haben soll. F: Warum ist es wichtig, meinen Kampagnen-Controller – CPC/COS/CPO/Budget – regelmäßig zu überprüfen und anzupassen? A: Der digitale Anzeigenmarkt ist ein dynamisches Umfeld. Sowohl das Nutzerverhalten als auch die Strategie Ihrer Konkurrenten ändern sich ständig. Der Cost-per-Click ist der Geldbetrag, der für einen Klick auf eine Anzeige ausgegeben wird. CPC ist Ihr Gebot in der digitalen Auktion. Um wettbewerbsfähig zu bleiben, ist es entscheidend, den Markttrends zu folgen. Abhängig von der Saisonalität können unterschiedliche CPCs das erfolgreiche Gebot und eine höhere Gewinnrate (Anzahl der Anzeigen dividiert durch die Gesamtzahl der Anzeigemöglichkeiten) garantieren. Es ist wichtig, Ihren CPC in Zeiten erhöhter Online-Käufe zu erhöhen, damit Ihre Kampagne wettbewerbsfähig bleibt. F: Wie ändere ich meinen CPC oder mein Gebot? A: Sie können Ihr Gebot direkt in Commerce Growth ändern oder einen Vorschlag zur Gebotsänderung von Ihrem Account-Strategen oder unserem Support-Team per E-Mail erhalten. Um es anzunehmen, müssen Sie das Angebot im Benachrichtigungsfeld von Commerce Growth genehmigen oder indem Sie den Anweisungen in der an Sie gesendeten E-Mail folgen. (359 words) - [Product Ethics](/content/it/trust-center/product-ethics/index.html): The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. (869 words) - [Demo | IT - Criteo](/content/it/demo/index.html) (110 words) - [Dépannage de Criteo OneTag | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/depannage-de-criteo-onetag-ja9r8clyjc/steps/1777861/index.html): Le Criteo OneTag est placé sur chaque page de votre site Web afin de transmettre les données à Criteo. La configuration de vos événements impacte directement les performances de vos campagnes. Pour vérifier que votre OneTag fonctionne correctement, ouvrez Actifs > Suivi des événements. Ici, vous aurez un aperçu de l'état actuel du Criteo OneTag sur chaque page de votre site Web. Si vos événements ne fonctionnent pas correctement, vous pouvez utiliser les graphiques de la section Chronologie des événements par type pour voir quand le problème s'est produit et pendant combien de temps. (667 words) - [Analytics - Criteo Docs](/content/developers/marketing-solutions/docs/analytics/index.html) (187 words) - [Campaigns - Criteo Docs](/content/developers/marketing-solutions/docs/campaigns/index.html) (155 words) - [Fehlerbehebung im Produktkatalog | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/fehlerbehebung-im-produktkatalog-bkfaduwle1/steps/1725101/index.html): Beim Einrichten und Hochladen deines Feeds in den Produktkatalog kann es zu Problemen kommen, wenn die Katalogdatei Fehler aufweist. Der beste Weg, diese Fehler zu vermeiden, besteht darin, sicherzustellen, dass deine Produktkatalogdatei alle Standards und Voraussetzungen erfüllt. Die Liste der Spezifikationen findest du im Dokument zu den Produktkatalog-Spezifikationen. Um die Liste der Fehler in deinem Feed zu anzuzeigen, öffnet die Produktkatalog-Übersicht und scrollt nach unten zur Sektion Importe. Klickt auf den jeweiligen Fehler, um weitere Informationen zu erhalten. Unter dem nachstehenden Link findest du Informationen zu häufig auftretenden Problemen sowie Hinweise zur Fehlerbehebung. FehlertypÜbersichtZugangsdatenZugangsdatenfehler können auftreten, wenn dein Katalog Zugangsdaten erfordert und diese nicht vorhanden oder falsch sind.DownloadsDownload-Fehler können auftreten, wenn die mit dem Katalog verbundene URL nicht möglich ist oder wenn dein Katalog nicht verfügbar ist.FTP-ServiceDieser Fehler kann auftreten, wenn dein Server aufgrund einer Störung des FTP-Dienstes nicht erreichbar und ein Katalogimport daher nicht möglich ist.ParsingParsing-Fehler können auftreten, wenn deine Katalogstruktur beim Import nicht geparst werden kann. (171 words) - [GO Kampagnen – jetzt neu! | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/go-kampagnen-jetzt-neu-izkof9z42y/steps/4804977/index.html): GO-Kampagnen bieten eine effiziente, KI-gestützte Möglichkeit zur Durchführung kanalübergreifender Kampagnen im Internet und auf Social-Plattformen unter Verwendung von Display- und Videoformaten. Dieser durch die Criteo KI unterstützte, optimierte Kampagnenerstellungsprozess analysiert automatisch eure Daten, konfiguriert optimale Einstellungen für eure Marketingziele und hilft euch, Kampagnen einfach einzurichten und zu verwalten. So spart ihr Zeit, maximiert die Performance und setzt eure Ziele schneller um.Was macht GO Kampagnen so wirkungsvoll?Die Antwort liegt in drei Fähigkeiten, die echte Game Changer darstellen:Exzellente Performance über den gesamten Funnel: Optimierte Ergebnisse in jeder Phase der Customer Journey, von der hochwertigen Traffic-Akquise bis zur Konvertierung von Neukunden sowie zur Umsatzmaximierung.KI-gesteuerte Performance: Proprietäre Algorithmen passen Gebotsabgabe, Targeting und Creative-Elemente automatisch in Echtzeit an, um die Effektivität der Kampagne kontinuierlich zu maximieren.Dynamische Personalisierung: Intelligente Produktauswahl passt jede Ad an die Absicht des Nutzers an und steigert so das Engagement und die Conversion-Raten erheblich.Die Vorteile von GO Kampagnen umfassen: Maximale Performance: Außergewöhnliche Ergebnisse durch KI-optimierte Konfigurationen und bewährte Ad-Formate, die auf eure spezifischen Marketingzielvorgaben zugeschnitten sind.Müheloses Setup: Ihr startet Performance-starke Kampagnen in Minuten, nicht in Stunden – nur ein paar Klicks ihr seid live.Intelligente Automatisierung: Dank smarter Budgets verschwendet ihr weniger Zeit auf manuelle Optimierungen und gewinnt so Zeit und Ressourcen für den Aufbau eures Geschäfts.GO Kampagnen sind ideal für: Wachstumsorientierte Unternehmen, die Performance-starke Marketingstrategien suchen.Performance-Marketing-Manager, die eine automatische Optimierung ohne manuelle Gebotsanpassungen wünschen.Marketer, die ihre Marketingziele über den gesamten Funnel hinweg kosteneffizient umsetzen wollen.Unternehmen, die ihre Ziele in Bezug auf die Gewinnung neuer Besucher und die Maximierung des Umsatzes erreichen wollen.Wann solltet ihr benutzerdefinierte Kampagnen verwenden?  GO Kampagnen sind perfekt für euch, wenn ihr einfach und schnell ein stabiles Wachstum durch einen hoch performanten Sales-Funnel erreichen wollt. Sie funktionieren am besten als fortlaufende Strategien für drei wesentliche Geschäftsziele:Effizientes Generieren von neuem Website-Traffic.Kostengünstige Akquisition von Neukunden.Maximierung der Sales bei neuen und bestehenden Kunden. (321 words) - [Résoudre les problèmes liés aux alertes de balise déclenchées | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/resoudre-les-problemes-lies-aux-alertes-de-balise-declenchees-cxjx0mp00r/steps/2135748/index.html): Criteo vous avertira s'il y a une baisse significative pour un événement qui a été utilisé dans une campagne ou une audience au cours de la semaine dernière. Des alertes seraient envoyées si le nombre d'événements valides tombait en dessous d'un nombre d'événements sains. Le nombre d'événements sains est calculé sur la base des données statistiques des 45 derniers jours propres à chaque partenaire. Une alerte est déclenchée lorsque toutes les conditions suivantes sont remplies : Le nombre d'événements valides de la veille tombe en dessous du seuil de nombre d'événements sains calculé. Le type ou le paramètre d'événement est inclus comme obligatoire sur au moins un modèle de tag associé à une campagne active . Le modèle de balise est basé sur l'objectif de l'ensemble de publicités, le type de création de l'objectif de la campagne marketing et d'autres paramètres. Une alerte est envoyée immédiatement ou après quelques jours selon le nombre d'événements quotidiens au cours des 6 derniers mois. Lorsqu'une alerte est déclenchée, le Business Manager, l'Administrateur et votre chargé de compte chez Cirteo, recevront une notification dans la plateforme Commerce Growth ainsi qu'une notification par e-mail. Lorsque vous recevez une notification d'alerte, il affiche le nom de l'événement et le pourcentage de chute. Si l'alerte fait référence à un certain paramètre, le nom du paramètre sera également affiché, puis le pourcentage de chute fera référence au nombre d'événements qui n'avaient pas de paramètre valide. L'alerte sera automatiquement rejetée (pour l'événement spécifique pour cette période spécifique|) si l'une des conditions suivantes se produit : Le nombre d'événements dépasse le seuil calculé. Il n'y a plus d'ensemble de publicités actif associé au modèle de tag donné. Le type d'événement ou le paramètre donné est supprimé du modèle de tag associé aux campagnes actives. Note: Nous ne prenons actuellement pas en charge les configurations multipartenaires. Par exemple, OneTag ne peut pas déclencher un événement avec plusieurs ID de partenaire dans l'appel. Le calcul des alertes inclut les événements de tous les environnements (web, ios, android et offline). Cela signifie également que si 95 % de la baisse provient du Web, la baisse des événements dans l'intégration hors ligne ne déclenchera pas d'alerte. (635 words) - [Audiences - Criteo Docs](/content/developers/marketing-solutions/docs/audiences/index.html) (83 words) - [Zahlung und Abrechnung | Commerce Growth-Hilfecenter](/content/help/kb/de/zahlung-und-abrechnung-119224/index.html): Brand-Safety Targeting (20 words) - [Demo | ES - Criteo](/content/es/demo/index.html) (372 words) - [Criteo 1TB Click Logs dataset - Criteo AI Lab](/content/ailab/criteo-1tb-click-logs-dataset/index.html): CRITEO DATA TERMS OF USE By exercising the Licensed Rights (defined below), You accept and… (2,256 words) - [How to spot fake, fraudulent, spoof, or phishing emails and messages](/content/cn/trust-center/security/index.html): Hackers use emails and messages to deceive people into handing over sensitive personal information. Get advice on how to stay safe. (74 words) - [Guide d'intégration rapide | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/guides-dintegration-criteo-sgmijr59lm/steps/775706/index.html): Prêt(e) à déployer votre première campagne Criteo ? Ce guide explique comment vous pouvez vous assurer que votre compte est correctement configuré pour commencer à diffuser des annonces avec Criteo. Suivez les étapes ci-dessous pour importer votre catalogue de produits (flux de produits), vérifier que Criteo OneTag fonctionne sur votre site et créer votre premier ensemble d'annonces. (79 words) - [Set Up Your Product Catalog | Commerce Growth-Hilfecenter](/content/help/kb/de/set-up-your-product-catalog-487622/index.html): Set Up Your Criteo OneTag, Über den Produktkatalog, Richten Sie Ihren Produktkatalog ein (54 words) - [Erkunden | Commerce Growth-Hilfecenter](/content/help/kb/de/erkunden-105047/index.html): Zielgruppen-Performance-Report, Das Audience Explorer Dashboard, Platzierungs-Dashboard, Top-Produkt-Dashboard, Vollständiger Funnel-Bericht, Über ungültigen Traffic, Report zu externer Attribution (20 words) - [GO Kampagnen bearbeiten | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/go-kampagnen-bearbeiten-bitpapph5f/steps/4805054/index.html): Mit den folgenden Schritten könnt ihr Änderungen an eurer GO Kampagne vornehmen:Navigiert über die linke Navigationsleiste zum Abschnitt Kampagnen und dann zum Abschnitt Verwaltung und Erfolgsmessung.Klickt auf die drei Punkte neben der Kampagne, die ihr bearbeiten möchtet. Von dort aus könnt ihr das Kampagnenziel einsehen und die Kampagne bearbeiten.Hier könnt ihr Folgendes aktualisieren: Name der KampagneKampagnenziel Zeitplanung und Budget Ad-Set bearbeitenHinweis: Wenn ihr ein Ziel festlegt, wählt Criteo standardmäßig eine 30-tägige Post-Click-Attribution. Wenn ihr ein anderes Attributions-Zeitfenster bevorzugt, legt ihr zunächst ein Anfangsziel fest, wartet 7-10 Tage und passt dann den Zielwert an euer bevorzugtes Attributions-Zeitfenster an. Der Unterschied zwischen den Attributions-Zeitfenstern sollte im Allgemeinen konsistent bleiben. Ein Beispiel: Wenn ihr mit dem 30-Tage-Post-Klick-Modell ein COS-Ziel von 20 % festgelegt habt und es nach 7 Tagen unter eurer 7-Tage-Klick-Attribution stabil bei 30 % liegt, könnt ihr planen, künftige Ziele in C-Growth etwa 10 % niedriger anzusetzen als euren gewünschten KPI für das 7-Tage-Attributionsmodell. Ihr könnt die Ad auch öffnen, um Änderungen am Ad-Design vorzunehmen. Klickt dazu auf Creative bearbeiten. (85 words) - [Agency Workspace | Commerce Growth-Hilfecenter](/content/help/kb/de/agency-workspace-218930/index.html): Zugriff auf den Account eurer Agentur, Verwalten von Advertiser-Accounts, Verwalten von Agentur-Benutzerrollen, Agenturbenutzer und Berechtigungen (51 words) - [Rechnungsstellung und Zahlung | Commerce Growth-Hilfecenter](/content/help/kb/de/rechnungsstellung-und-zahlung-105041/index.html): Rechnungsstellung und Zahlungen, FAQ – Wie lassen sich pausierte Kampagnen wieder starten?, FAQ zur Rechnungsstellung und Zahlung, FAQ – Regulatorische Betriebskosten in Frankreich, Spanien und Italien (33 words) - [help/kb/guide/en/intro-to-the-criteo-onetag-8fjcdwcenw/steps/775595/index.html](/content/help/kb/guide/en/intro-to-the-criteo-onetag-8fjcdwcenw/steps/775595/index.html) (333 words) - [Eure Onboarding-Checkliste | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/eure-onboarding-checkliste-zl9fhojnfm/steps/4806169/index.html): Erstellt euren Account, indem ihr euren Vornamen, Nachnamen, eure E-Mail-Adresse und euer Passwort eingebt. Klickt dann auf Account erstellen und verifizieren. (25 words) - [Account-Einstellungen | Commerce Growth-Hilfecenter](/content/help/kb/de/account-einstellungen-105024/index.html): Passwort-Einstellungen, Verwalten von Benutzerrollen, Activity Logs, Über Accounts, Verbindungen, Persönliche Einstellungen (15 words) - [Rechnungsstellung und Zahlungen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/rechnungsstellung-und-zahlungen-hh21hsjw2o/steps/4795918/index.html): Criteo verwendet unterschiedliche Abrechnungsmethoden, die sich darauf auswirken, wann ihr bezahlt und wie ihr bezahlt. Die zur Verfügung stehenden Abrechnungsmethoden können sich je nach Land, in dem ihr tätig seid, ändern.Wenn ihr eure Criteo-Kampagnen einrichtet, wählt ihr ein Budget für eure Ads aus.Ihr habt stets Kontrolle darüber, wie viel ihr ausgebt, und könnt euer Budget zu jedem Zeitpunkt ändern. Je nach Art der Kampagne zahlt ihr nur, wenn jemand eine bestimmte Aktion mit einer eurer Ads durchführt. (101 words) - [Technischer Aufbau | Commerce Growth-Hilfecenter](/content/help/kb/de/technischer-aufbau-296720/index.html): Produktkatalog , Criteo OneTag (8 words) - [Optimieren Sie Ihre Kampagnen | Commerce Growth-Hilfecenter](/content/help/kb/de/optimieren-sie-ihre-kampagnen-296722/index.html): Peak Season Strategies, Mit Kampagnen mehr erreichen , A/B-Tests für Ad-Sets, Brand Lift Report, Optimierung und Troubleshooting, Plattformen für die Mobile-Erfolgsmessung (MMPs) (7 words) - [Fokus der Kampagne | Commerce Growth-Hilfecenter](/content/help/kb/de/fokus-der-kampagne-296713/index.html): Kampagnen , Ausgabenmanagement , Zielgruppen , Creatives (10 words) - [Product Ethics](/content/ru/trust-center/product-ethics/index.html): The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. (312 words) - [Guida Criteo Commerce Growth](/content/help/kb/it/whats-new-432083-e2-80-af-20/index.html): What's New? , Per iniziare, Gestione delle campagne, Risultati delle misurazioni, Account e fatturazione, Ricerca e risoluzione degli errori, API Documents, Data and AI, GO Campaigns (105 words) - [How to spot fake, fraudulent, spoof, or phishing emails and messages](/content/jp/trust-center/security/index.html): ハッカーはメールやメッセージを使って人をだまし、重要な個人情報を盗み取ろうとします。安全を守るためのアドバイスをご覧ください。 (63 words) - [it/blog/privacy-by-design/index.html](/content/it/blog/privacy-by-design/index.html) (354 words) - [ru/wp-content/uploads/sites/10/2020/02/supply-partners-guideline-2019-russian-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/02/supply-partners-guideline-2019-russian-pdf.html) (2,998 words) - [Questions fréquemment posées | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/questions-frequemment-posees-qdwdlz6fcf/steps/2015921/index.html): Q : Comment puis-je acquérir de nouveaux utilisateurs pour mon site Web ? R : Nous vous recommandons de créer des campagnes d'acquisition. Si vous menez déjà une campagne d'acquisition avec Criteo, une bonne idée est de diversifier votre audience. Nos produits d'acquisition vous permettent d'atteindre de nouveaux clients potentiels et de les inviter à visiter votre site Web. En savoir plus sur les audiences . Q : Comment améliorer les performances de ma campagne ? Assurez-vous que vos limites de dépenses au niveau de la campagne sont 1,5 fois supérieures aux budgets de vos ensembles de publicités. Les limites de campagne et les budgets AdSet peuvent être définis sur des périodes quotidiennes, mensuelles ou personnalisées. La limite de dépenses est définie au niveau de la campagne et correspond à une limite quotidienne fixe. Une fois cette limite atteinte, la campagne sera mise en pause. Le budget quotidien est défini au niveau de l'ensemble de publicités et correspond à un montant flexible par jour. Notez que si plusieurs AdSets sont liés à une campagne, la limite dépensée sera le nombre de tous ceux-ci. Nous vous recommandons de fixer votre limite de dépenses à 1,5 fois votre budget Adset total. De cette façon, les dépenses de campagne sont flexibles et votre campagne peut dépenser plus lorsque le taux de conversion est meilleur. Pour une campagne courte (moins d'une semaine) en utilisant l'optimiseur de budget Rappelez-vous, la patience est la clé !  Après le lancement de votre campagne, il peut s'écouler jusqu'à trois jours avant qu'elle ne commence à générer des impressions avec l'optimiseur de budget. Nous vous recommandons d'utiliser le CPC manuel si vous envisagez de lancer une courte campagne qui devrait être diffusée dès le premier jour. Q : Pourquoi est-il important de vérifier et d'ajuster régulièrement mon contrôleur de campagne - CPC/COS/CPO/Budget ? R : Le marché de la publicité numérique est un environnement dynamique. Le comportement des utilisateurs ainsi que la stratégie de vos concurrents changent constamment. Le coût par clic est le montant d'argent dépensé pour un clic sur une annonce. Le CPC est votre enchère dans l'enchère numérique. Pour rester compétitif, il est crucial de suivre les tendances du marché. Selon la saisonnalité, différents CPC peuvent garantir l'enchère gagnante et un taux de réussite plus élevé (le nombre d'affichages divisé par le nombre total d'opportunités d'affichage). Il est important d'augmenter votre CPC pendant les périodes d'augmentation des achats en ligne, afin que votre campagne reste compétitive. Q : Comment modifier mon CPC ou mon enchère ? R : Vous pouvez modifier votre enchère directement dans Commerce Growth, ou vous pouvez recevoir une suggestion de modification d'enchère de la part de votre conseiller en stratégie de compte ou de notre équipe d'assistance par e-mail. Pour l'accepter, vous devez approuver l'offre dans le panneau de notifications de Commerce Growth ou en suivant les instructions sur l'e-mail qui vous a été envoyé. (428 words) - [Product Ethics](/content/jp/trust-center/product-ethics/index.html): Criteo製品倫理委員会は、部門横断で構成された中核的な組織であり、Criteoの活動を通して倫理的、かつ責任感および信頼性に優れるAIドリブンな広告を推進することを目的としています。 (60 words) - [Yamamay | DE - Criteo.com](/content/de/success-stories/yamamay/index.html): Yamamay steigert die Bestellungen um 11 % – mit Criteo Customer Acquisition. (274 words) - [Nouveau : Coût de l'acquisition client | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-cout-de-lacquisition-client-tbylyg2qrm/steps/4683821/index.html): Septembre 2025🚀 Présentation du coût de l'acquisition client, un nouvel indicateur de reporting. Qu'est-ce que c'est ?  Le coût de l'acquisition client est un nouvel indicateur ajouté aux reportings personnalisés. Cet indicateur montre le coût nécessaire pour attirer un acheteur pour la première fois vers votre marque. Le CAC est (le coût total par campagne ou ensemble d'annonces) divisé par le nombre de nouveaux acheteurs. Les nouveaux acheteurs sont des personnes qui n'ont pas acheté sur votre site au cours des 13 derniers mois. La disponibilité des données pour le calcul de cet indicateur commence à partir du 22 août 2025. Pourquoi est-ce important ?  Il est essentiel de comprendre l'efficacité de l'acquisition de nouveaux clients pour trouver un équilibre entre croissance et rentabilité. Grâce à cet indicateur, vous pouvez mesurer le coût d'acquisition exact de chaque campagne, ce qui vous permet d'équilibrer les investissements entre l'incrémentalité des nouveaux consommateurs et l'entretien de votre base existante.  Où le trouver ?  Vous pouvez la trouver sous Rapports > Bibliothèque de rapports ou dans les colonnes personnalisables du tableau de bord de votre campagne. Comment l'utiliser efficacement Voici quelques pratiques et recommandations pour en tirer le meilleur parti : Segmentation par dimensions : utilisez le CAC par campagne, par ensemble d'annonces, par canal, par région, par type d'élément créatif. Cela permet d'identifier ce qui fonctionne le mieux pour l'acquisition de nouveaux clients. Comparer le CAC au LTV : calculer une estimation de ce qu'un nouveau client apportera au fil du temps (achats répétés, ventes incitatives, etc.). Utilisez le ratio LTV:CAC pour déterminer si les dépenses d'acquisition sont viables. Suivre les tendances dans le temps : suivre l'évolution du CAC d'un mois à l'autre ou d'un trimestre à l'autre.  Surveiller la hausse des CAC si le coût d'acquisition augmente, pour en comprendre la cause (concurrence, fatigue publicitaire, inefficacité du ciblage, déclin de l'élément créatif, etc.) 🌟 En savoir plus Liste complète des indicateurs disponibles (333 words) - [Nouveau : Ciblage vidéo - Placements | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-ciblage-video-placements-3k1fkhkvn3/steps/4134143/index.html): Février 2025 🚀 Nouvelles définitions PLCMT vidéo mises à jour par l’IAB Tech LabDe quoi s’agit-il ? Les définitions vidéo PLCMT mises à jour par l’IAB Tech Lab ont standardisé les formats publicitaires vidéo, améliorant l’expérience publicitaire, facilitant l’identification des inventaires pour les annonceurs et aidant les éditeurs à maximiser la monétisation. Ces révisions comprennent de nouvelles spécifications de placement et un champ pour la mise à jour des valeurs des annonces. La transition vers la nouvelle taxonomie IAB pour les emplacements vidéo permet de sélectionner le type d’emplacement souhaité (out-stream ou in-stream) au niveau du line item, pour un ciblage publicitaire plus précis. Les nouvelles définitions PLCMT sont :Instream : Annonce affichée dans un lecteur vidéo dont le son est activé par défaut ou qui montre clairement l'intention du consommateur de regarder. Il remplace l'ancien « in-stream » et comprend des positions d'annonces pre-roll, mid-roll ou post-roll.Contenu d'accompagnement : Désigne les annonces vidéo au sein d'un contenu vidéo, le consommateur pouvant se trouver sur la page pour regarder une vidéo ou lire un article. Ces annonces sont diffusées avec le son désactivé par défaut, en lecture automatique lorsqu'elles sont visibles et peuvent apparaître en pré-roll, mid-roll ou post-roll.Interstitiel/Prise d’écran complète : Annonces vidéo plein écran, généralement diffusées dans les applications, qui se lancent sans contenu associé et ne peuvent pas être ignorées en faisant défiler l’écran.Aucun contenu/Autonome : Cela fait référence aux annonces sans contenu vidéo associé, qui se lancent avec le son désactivé par défaut. Ces placements incluent des formats dans l'article, dans la bannière, dans le flux ou flottants. Pourquoi ?Un ROI accru : La nouvelle catégorisation PLCMT vous aide à vous concentrer sur les vidéos instream premium et à mieux catégoriser les autres contenus, offrant ainsi de meilleures options d'inventaire aux acheteurs de médias.Meilleures performances : Elle offre de la transparence, vous aidant à prendre des décisions éclairées en matière de stratégie vidéo, en équilibrant portée, coût et options publicitaires attrayantes.Amélioration de l'expérience du consommateur : Elle permet de diffuser des annonces vidéo plus pertinentes et plus attrayantes, améliorant ainsi l'expérience de visionnage. (354 words) - [Nouveau : Rapport d'attribution tiers | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-rapport-dattribution-tiers-qsfgzwoo92/steps/3868087/index.html): Juillet 2024🚀 Comparez désormais les données d'attribution de Commerce Growth et de Google Analytics dans un seul et même rapport ! Qu'est-ce que c'est ? Si vous avez connecté votre compte GA à Commerce Growth, vous pouvez accéder à un rapport qui compare directement les périmètres d'attribution entre les deux plateformes. Vous disposez d'une vue claire et comparative de vos données, ce qui facilite l’optimisation de vos campagnes.Si vous n'avez pas encore connecté votre compte GA, ne vous inquiétez pas ! Vous serez invité à le lier afin de pouvoir bénéficier immédiatement de ce rapport très instructif.Pourquoi est-ce important ? Cette intégration apporte plusieurs avantages clés à la gestion de votre campagne :Finies les comparaisons manuelles: Vous n'avez plus à jongler entre les données Commerce Growth et GA. Les dépenses et les ventes attribuées sont désormais regroupées en un seul endroit, ce qui vous permet d'économiser du temps et des efforts.Meilleures informations: Avec les deux portées d'attribution dans un seul rapport facile à consulter, il est plus simple de suivre les performances de votre campagne et d'ajuster les stratégies en conséquence.Calculs plus faciles: Oubliez le calcul manuel du COS, du ROAS, du CPA et d'autres indicateurs. Le rapport fournit ces informations automatiquement.Prise en charge de l'optimisation de GA: À mesure que le travail d'optimisation se poursuit, davantage de clients seront en mesure d'exploiter ces données pour affiner les campagnes afin d'obtenir de meilleurs résultats🌟En savoir plusRapport d'attribution tiers (223 words) - [Demo | FR - Criteo.com](/content/fr/demo/index.html) (110 words) - [Retargeting 101: Your Guide to Ecommerce Marketing](/content/br/wp-content/uploads/sites/5/2017/10/criteo-retargeting101-ebook-br-pdf.html) (1,151 words) - [Reporting | Commerce Growth-Hilfecenter](/content/help/kb/de/reporting-105048/index.html): Einführung in das Modul Analytics, Was ist ein KPI? So ermitteln Sie das richtige Ziel für Ihr Unternehmen, Euer individuelles Reporting einrichten, Metriken zur Sichtbarkeit in Analytics, Vollständige Liste der verfügbaren Metriken, Einen individuellen Report in Analytics erstellen, Modellierte (alle) Metriken in Analytics, Aufschlüsselung des Benutzerverhaltens im benutzerdefinierten Bericht, Über Attributionsmodelle für benutzerdefinierte Reports, Path to Purchase Report, Conversion-Event Reporting (62 words) - [Nouveau : Optimisation de l'offre pour le modèle d'enchère de notoriété pour les annonces vidéo | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-optimisation-de-loffre-pour-le-modele-denchere-de-notoriete-pour-les-annonces-video-08oguzsiks/steps/3868086/index.html): Juillet 2024🚀 Introduction d'un nouveau système de filtrage des éditeurs pour nos ensembles d'annonces vidéo de notoriété. Qu'est-ce que c'est ? Nous venons de mettre en place un système de filtrage des éditeurs dans notre modèle de notoriété vidéo qui optimise la qualité des éditeurs. Grâce à cette logique intelligente, qui s’ajoute à notre optimisation de la visibilité et du taux de complétion, vos annonces sont diffusées auprès des éditeurs les plus qualitatifs, tout en respectant au mieux votre objectif de CPM. Cette fonctionnalité est désormais disponible pour tous les ensembles d'annonces vidéo de notoriété qui n'ont pas de règle de ciblage de liste d'autorisation spécifique.Pourquoi est-ce important ? Cette amélioration apporte plusieurs avantages à vos campagnes :Meilleure qualité des éditeurs: Les annonces sont optimisées pour les éditeurs de meilleure qualité, ce qui permet d'atteindre la bonne audience au bon coût.Plus proche de vos attentes en matière de CPM : Le système garantit que vos dépenses correspondent plus fidèlement à votre saisie CPM, offrant ainsi un meilleur contrôle et une plus grande prévisibilité.Amélioration des performances de la campagne: En optimisant la distribution des éditeurs, nous vous aidons à atteindre vos objectifs plus efficacement, garantissant ainsi de meilleurs résultats. Cette fonctionnalité permet à vos campagnes de notoriété de passer à la vitesse supérieure, en vous aidant à atteindre les objectifs et les attentes des annonceurs tout en améliorant l'efficacité globale de la campagne ! (253 words) - [Copie de - Nouveau : Coût de l'acquisition client | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/copie-de-nouveau-cout-de-lacquisition-client-gz88ghh2it/steps/5071403/index.html): Septembre 2025🚀 Présentation du coût de l'acquisition client, un nouvel indicateur de reporting. Qu'est-ce que c'est ?  Le coût de l'acquisition client est un nouvel indicateur ajouté aux reportings personnalisés. Cet indicateur montre le coût nécessaire pour attirer un acheteur pour la première fois vers votre marque. Le CAC est (le coût total par campagne ou ensemble d'annonces) divisé par le nombre de nouveaux acheteurs. Les nouveaux acheteurs sont des personnes qui n'ont pas acheté sur votre site au cours des 13 derniers mois. La disponibilité des données pour le calcul de cet indicateur commence à partir du 22 août 2025. Pourquoi est-ce important ?  Il est essentiel de comprendre l'efficacité de l'acquisition de nouveaux clients pour trouver un équilibre entre croissance et rentabilité. Grâce à cet indicateur, vous pouvez mesurer le coût d'acquisition exact de chaque campagne, ce qui vous permet d'équilibrer les investissements entre l'incrémentalité des nouveaux consommateurs et l'entretien de votre base existante.  Où le trouver ?  Vous pouvez la trouver sous Rapports > Bibliothèque de rapports ou dans les colonnes personnalisables du tableau de bord de votre campagne. Comment l'utiliser efficacement Voici quelques pratiques et recommandations pour en tirer le meilleur parti : Segmentation par dimensions : utilisez le CAC par campagne, par ensemble d'annonces, par canal, par région, par type d'élément créatif. Cela permet d'identifier ce qui fonctionne le mieux pour l'acquisition de nouveaux clients. Comparer le CAC au LTV : calculer une estimation de ce qu'un nouveau client apportera au fil du temps (achats répétés, ventes incitatives, etc.). Utilisez le ratio LTV:CAC pour déterminer si les dépenses d'acquisition sont viables. Suivre les tendances dans le temps : suivre l'évolution du CAC d'un mois à l'autre ou d'un trimestre à l'autre.  Surveiller la hausse des CAC si le coût d'acquisition augmente, pour en comprendre la cause (concurrence, fatigue publicitaire, inefficacité du ciblage, déclin de l'élément créatif, etc.) 🌟 En savoir plus Liste complète des indicateurs disponibles (331 words) - [Nouveau : Agent d'audience (BETA) | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-agent-daudience-beta-bq3hs55qi1/steps/4835386/index.html): Novembre 2025🤖 Présentation de l'Agent d'audience, votre partenaire alimenté par l'IA pour créer des audiences plus intelligentes et plus performantes en toute simplicité.Remarque : cette fonction est actuellement en version BETA et n'est disponible que pour certains utilisateurs sur les marchés suivants : États-Unis, Canada, Royaume-Uni, Irlande, Nouvelle-Zélande et Australie. Elle sera également bientôt disponible en France. Qu'est-ce que c'est ?L'Agent d'audience vous permet de créer et d'affiner rapidement des audiences qui correspondent aux objectifs de votre campagne, à votre budget et aux profils de vos clients idéaux. Qu'il s'agisse de cibler de nouveaux prospects ou de réengager des clients existants, il rationalise la création d'audience grâce à des recommandations pilotées par l'IA et des informations en temps réel. Principaux avantages :Efficacité : Créez des audiences personnalisées en quelques minutes grâce à des prompts intelligents alimentés par l'IA.Informations : Obtenez des tendances d'audience en temps réel, des recommandations de segments et des suggestions de performance.Optimisation : Chaque audience que vous créez est enregistrée dans votre bibliothèque pour faciliter l'édition et l'affinement des campagnes.🌟 En savoir plus : Créer avec l'IA (158 words) - [Nouveau : Événements de conversion | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-evenements-de-conversion-p8his1oioc/steps/5039959/index.html): Février 2026  🚀 Introduction des événements de conversion pour une optimisation plus intelligente basée sur les actions réelles des utilisateurs. Qu'est-ce que c'est ? Les événements de conversion vous permettent de suivre, de rapporter et d'optimiser les actions spécifiques que les utilisateurs effectuent sur votre site et qui sont capturées par OneTag. Cela peut inclure des recherches, des ajouts au panier, des inscriptions, des soumissions de formulaires ou d'autres interactions de pré-vente ou de génération de leads qui témoignent d'une intention.   En sélectionnant les bons événements, vous pouvez attirer des utilisateurs plus qualifiés, les faire progresser dans le parcours et, in fine, générer davantage de ventes ou de conversions de leads. Témoignage client : Skyscanner  Skyscanner a utilisé avec succès les évènements de conversion pour optimiser ses campagnes en fonction d'actions significatives en bas de funnel. En se concentrant sur les signaux de conversion clés, l'entreprise a pu améliorer ses performances et obtenir une meilleure visibilité sur l'intention des utilisateurs.  Découvrez l'histoire complète du succès de Skyscanner ici :Cliquez ici Principaux avantages :Suivi et reporting : surveillez les principales interactions des utilisateurs avant un achat ou la soumission d'un lead, et identifiez les étapes qui génèrent de la performance. Optimisation : Choisissez n'importe quel événement pris en charge comme objectif pour atteindre les utilisateurs les plus susceptibles de réaliser cette action et améliorer l'efficacité des parcours complexes. Comparaison : Analysez les performances des événements à travers les ensembles d'annonces et les campagnes pour identifier les étapes qui ont le plus d'impact sur vos objectifs commerciaux. Pourquoi est-ce important ? Les parcours des acheteurs sont plus longs et plus complexes, avec de multiples points de contact avant la conversion. Les événements de conversion vous aident à comprendre et à influencer ces moments précoces, et pas seulement la vente finale - afin que vous puissiez.. : Améliorer l'efficacité et le ROAS Atteindre les bons utilisateurs au bon moment Soutenir les stratégies du haut et du milieu du funnel Renforcer la mesure de l'ensemble du funnel Où trouver cette option ?Veillez à ce que les événements que vous avez choisis soient suivis dans OneTag et implémentés correctement.  Une fois activés en tant qu'événements éligibles à un objectif, vous pouvez les sélectionner comme objectif lors de la création d'un nouvel ensemble d'annonces.🌟 En savoir plus : (352 words) - [Nouveau : Annonces Meta | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-annonces-meta-dteudpnmsp/steps/3868088/index.html): Octobre 2024 🚀 Lancement d’une intégration fluide avec Meta pour optimiser le retargeting grâce à la fonctionnalité Annonces sociales de Commerce Growth. Qu'est-ce que c'est ? Utilisez la fonction d'annonces sociales de Commerce Growth our donner une nouvelle dimension à vos campagnes de retargeting. Cette nouvelle fonctionnalité vous permet d'étendre de manière fluide votre stratégie aux médias sociaux, en particulier sur les plateformes Meta telles que Facebook et Instagram, en utilisant la puissante plateforme de Criteo. Pourquoi est-ce important ? Voici comment l'intégration de Meta dans votre stratégie de marketing peut vous être bénéfique :Maximisez votre couverture: Entrez en contact avec vos clients sur Facebook et Instagram, tout en étendant votre couverture à l'ensemble du web ouvert.Optimisation par l'IA: L'IA de Criteo ajuste automatiquement les enchères et répartit les dépenses, garantissant ainsi des performances optimales en matière de retargeting.Synergie cross-canal: Combinez les médias sociaux et les insights de l'open web pour booster les performances du retargeting jusqu'à 25 %.En tirant parti du vaste réseau de Meta ainsi que du web ouvert, vous pouvez facilement améliorer vos résultats de retargeting, accroître vos performances et élargir votre portée. 🌟 En savoir plus :Annonces sociales (201 words) - [굿웨어몰 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/goodwear-mall/index.html): 굿웨어몰, TV Audience Extension으로 온오프라인 잠재고객 도달 극대화해 신규 플랫폼 인지도 및 전환 향상 (693 words) - [HAGO L&F & 크리테오 ㅣ 성공사례](/content/kr/success-stories/hago/index.html): 크리테오 풀 퍼널 솔루션으로 ROAS를 600% 향상한 HAGO L&F (427 words) - [Nouveau : GO Campagnes | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-go-campagnes-hdop5jc4sc/steps/3966887/index.html): Octobre 2024🚀 Présentation de GO Campagnes - Un outil de création de campagnes simplifié et axé sur les objectifs, qui optimise les flux de travail afin d’améliorer la performance et la facilité d’utilisation. Qu'est-ce que c'est ? Campaigns est un flux de création de campagnes simplifié et axé sur la performance pour les utilisateurs de Commerce Growth. Disponible sous« Créer une campagne », GO rationalise le workflow en quelques clics, en donnant la priorité aux objectifs et à la facilité d'utilisation. Principaux avantages:Performance: génère plus de valeur et réduit l’attrition pour les marketeurs grâce à des configurations optimisées.Expérience utilisateur: réduit la frustration en éliminant la complexité et les incertitudes.Dépannage : grâce à une standardisation améliorée, les efforts de support sont réduits pour les clients comme pour Criteo.Avantage concurrentiel: améliore la position de Criteo face à des concurrents comme Google et Meta, en s'alignant sur les tendances de l'IA et de l'automatisation dans le marketing.🌟 En savoir plus : Campagnes GO! (171 words) - [Retargeting 101: Your Guide to Ecommerce Marketing](/content/es/wp-content/uploads/sites/8/2017/11/criteo-retargeting101-ebook-es-pdf.html) (1,160 words) - [Hema | DE - Criteo.com](/content/de/success-stories/hema/index.html): Retailer HEMA: Starker Kundenzuwachs dank Lookalike Targeting. (460 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [Page not found | Criteo](/content/insights/index.html) (325 words) - [Nouveau : Passage des enchères manuelles au CPC max. | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-passage-des-encheres-manuelles-au-cpc-max-42l4beulwv/steps/3963559/index.html): Août 2024🚀 Lancement du CPC max. : un renommage des saisies CPC visant à améliorer la performance du modèle d’enchères manuelles. Qu'est-ce que c'est ? Les saisies CPC seront désormais renommées CPC max. Vos valeurs CPC précédentes seront ajustées aux équivalents CPC Max (1,66x les niveaux d'enchère précédents) afin de maintenir des dépenses cohérentes pour l'ensemble d'annonces. La gestion du CPC Max fonctionnera de la même manière que le CPC précédent, l'augmentation des enchères entraînant une augmentation des dépenses et vice versa. Le passage au Max CPC est conçu pour améliorer les performances des modèles d'enchères manuelles en améliorant la flexibilité du moteur, en exploitant les signaux d'intention et en intégrant les avancées des modèles d'IA. (124 words) - [Nouveau : Adaptive sur les réseaux sociaux | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/nouveau-adaptive-sur-les-reseaux-sociaux-3dcugk9rtm/steps/5255967/index.html): mai 2026 🚀 Introduction des éléments créatifs Adaptive sur l'inventaire social ! Qu'est-ce que c'est ? Les éléments créatifs Adaptive sont des formats publicitaires flexibles et réactifs, qui s'adaptent à n'import quel objectif de campagne. Ils ajustent automatiquement leur taille, leur mise en page et leurs composants pour s'intégrer à tous les emplacements disponibles, sur l'ensemble des appareils et des canaux, offrant ainsi une large portée avec un minimum de paramétrage. Les éléments créatifs Adaptive sont désormais disponibles sur les inventaires sociaux, permettant aux annonceurs de diffuser sur les réseaux sociaux en utilisant les mêmes ressources, sans avoir besoin d'un catalogue produits. À qui est-ce destiné ? Tous les clients utilisant Commerce Growth, les campagnes GO et Criteo GO.Recommandé pour : les annonceurs en libre-service qui souhaitent tirer parti des réseaux sociaux pour une activation évolutive, en particulier les marques sans catalogue produits ou les clients utilisant déjà Adaptive sur le web ouvert, afin de délivrer un message et une expérience utilisateur cohérents sur l'ensemble des canaux.Quelle est la valeur ajoutée ?Flux personnalisé :Adaptive sur Meta permet une activation plus rapide de la campagne et une éligibilité plus large. Les marques peuvent désormais déployer leurs campagnes sur les réseaux sociaux sans catalogue de produits, tout en conservant des capacités créatives cohérentes sur le web ouvert et les médias sociaux.Prise en charge des campagnes GO : Les annonceurs qui n'ont pas de catalogue de produits peuvent désormais activer les annonces sociales dans les campagnes GO.🌟 En savoir plus (223 words) - [크리테오의 광고 솔루션을 소개합니다 | KR - Criteo](/content/kr/resources/video/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-9d-98-ea-b4-91-ea-b3-a0-ec-86-94-eb-a3-a8-ec-85-98-ec-9d-84-ec-86-8c-ea-b0-9c-ed-95-a9-eb-8b-88-eb-8b-a4.html) (505 words) - [La promesse de confidentialité de Criteo | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/la-promesse-de-confidentialite-de-criteo-pdiw4yiawh/steps/775742-775743/index.html): Pour Criteo, la confidentialité n'est pas une réflexion après coup, c'est notre principe directeur. En tant qu'entreprise française fondée en 2005, les protections de la vie privée de Criteo ont toujours respecté ou dépassé ce qui est exigé par la loi, y compris le RGPD, depuis plus de 14 ans. Nous comprenons la sensibilité des données des clients et nous nous engageons à protéger leur confidentialité et leur sécurité. Nous avons toujours: Ne collecter que les données nécessaires pour fournir notre service Stocker le hachage SHA256 du hachage MD5 des e-mails Minimiser la conservation des données Assurer la sécurité des données Fournir un outil de désinscription convivial Nous n'avons jamais : Enregistrer les informations d'identification directe Stockez tous les fichiers originaux contenant des e-mails Utiliser ou stocker vos données d'audience à toute autre fin Impacter votre propriété intellectuelle en ce qui concerne les données clients Utiliser n'importe quel centre de données détenu ou géré par un tiers Leadership de l'industrie : investir dans les meilleures pratiques Criteo dispose d'un grand nombre de certifications qui sont examinées chaque année par des organismes de gouvernance et de normalisation, et soutient des initiatives qui offrent une plus grande transparence et un meilleur contrôle aux utilisateurs. Nous sommes un partisan du cadre de transparence et de consentement de l'IAB et avons été les premiers à adopter les meilleures pratiques de l'industrie telles que le programme AdChoices, ainsi que : (582 words) - [Product Ethics](/content/es/trust-center/product-ethics/index.html): The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. (371 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [it/blog/whats-difference-cpc-cpm/index.html](/content/it/blog/whats-difference-cpc-cpm/index.html) (809 words) - [導入事例：はたらこねっと | JP - Criteo.com](/content/jp/success-stories/hatarako-net/index.html): Criteo の新規獲得ソリューション「Conversion Lookalike」で新規ユーザーのサイト来訪促進・獲得数の最大化を実現 (26 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [Laplace's Demon: A Seminar Series about Bayesian Machine Learning at Scale - Criteo AI Lab](/content/ailab/laplaces-demon-bayesian-machine-learning-at-scale/index.html) (451 words) - [Product Ethics](/content/br/trust-center/product-ethics/index.html): O Comitê de Ética do Produto da Criteo atua como órgão central e multifuncional para promover uma cultura de publicidade orientada por IA ética, responsável e confiável em todas as atividades da Criteo. (396 words) - [Product Ethics](/content/cn/trust-center/product-ethics/index.html): Criteo产品伦理委员会作为一个跨职能的中心机构，在对Criteo运营中推行讲道德、负责任和值得信赖的AI驱动的广告文化。 (64 words) - [Social Infographics_CSR Report 2025-v7](/content/br/wp-content/uploads/sites/5/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (706 words) - [How to spot fake, fraudulent, spoof, or phishing emails and messages](/content/br/trust-center/security/index.html): Hackers use emails and messages to deceive people into handing over sensitive personal information. Get advice on how to stay safe. (184 words) - [Environment Infographic_v6](/content/br/wp-content/uploads/sites/5/2026/05/environment-infographic_v6-1-pdf.html) (533 words) - [Social Infographics_CSR Report 2025-v7](/content/br/wp-content/uploads/sites/5/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (694 words) - [New Look (CCA) | JP - Criteo.com](/content/jp/success-stories/new-look-2/index.html): Criteoカスタマーアクイジション を導入したNew Lookは、他社のパートナーのプロスペ クティングソリューションを使用した場合と比較して、4倍の受注件数を達成しました。さらに、Criteoのプロスペクティングキャンペーンの対象となったユーザを既存のリターゲ ティングキャンペーンでリエンゲージすることにより、新規の買物客による受注をさらに 83%アップさせることにも成功したのです。 (40 words) - [Environment Infographic_v6](/content/br/wp-content/uploads/sites/5/2026/05/environment-infographic_v6-pdf.html) (476 words) - [Как распознать поддельные, мошеннические, подменные и фишинговые электронные письма и сообщения](/content/ru/trust-center/security/index.html): Злоумышленники используют электронные письма и сообщения, чтобы обманом получить конфиденциальную личную информацию. Узнайте, как распознавать угрозы и защищать себя от мошенничества. (162 words) - [Understanding First-Party data | Commerce Growth Help Center](/content/help/kb/guide/en/understanding-first-party-data-k2tunqdhkv/steps/3126847/index.html): First-party data describes your customer footprint. It is the information customers have consented to provide, like an email address or phone number that your business directly collects while people interact with your products and services. You own this data, which can be collected online and offline. First-party data can:Help you build a strong foundation for customer relationships throughout their buying journey.Reveal trends around product-market fit and help you understand your brand better.Improve your customers’ experiences with relevant ads, personalized messaging, and creatives.Help you segment and engage customers based on real outcomes. (662 words) - [es/wp-content/uploads/sites/8/2018/02/acronyms_v2-es-pdf.html](/content/es/wp-content/uploads/sites/8/2018/02/acronyms_v2-es-pdf.html) (430 words) - [How to troubleshoot Criteo OneTag errors | Commerce Growth Help Center](/content/help/kb/guide/en/how-to-troubleshoot-criteo-onetag-errors-ja9r8clyjc/steps/1777861/index.html): The Criteo OneTag, also known as Events Tracking, need to be added on each page of your website in order to pass data to Criteo. The setup of your events directly impacts the performance of your campaigns.To check that Criteo OneTag is set up properly, open in the left menu Assets > Events tracking. Here, you will have an overview of the current status of the Criteo OneTag. If you are experiencing an issue, you can use the graphs on the Events timeline by type section to see when the issue occurred and for how long.   (613 words) - [br/wp-content/uploads/sites/5/2017/11/retargeting-acronyms-br-pdf.html](/content/br/wp-content/uploads/sites/5/2017/11/retargeting-acronyms-br-pdf.html) (387 words) - [Travel Republic | ES - Criteo](/content/es/success-stories/travel-republic/index.html): Al utilizar el algoritmo de predicción de Criteo, Travel Republic llegó a los compradores con mayor probabilidad de compra, lo que aumentó las conversiones un 25%. (361 words) - [Page not found | Criteo](/content/results/index.html) (486 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [Private Market Campaign Portal | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/private-market-campaign-portal-mb9j8mhycm/steps/4794208/index.html): It is a centralized, easy-to-use dashboard that streamlines Private Market operations. This unified tool allows you to: Navigate across multiple Private Market demand accounts.  View all active campaigns in one place and filter by account, advertiser, or campaign attributes.  Monitor performance and take action quickly to manage activities efficiently and at scale.  Instead of switching between accounts, you can now access everything from one streamlined interface. It simplifies campaign oversight, helping you save time, reduce complexity, and maintain control across your Private Market ecosystem.   How to access the Campaign Portal? Navigate to the Tools tab under your Supply Account.  Here, you can access the Campaign Portal under Management.  Search for specific campaigns using the Search Bar.  Select the dimensions you would like to use and apply filters to refine the list. Important: All demand campaigns are displayed except the archived ones.    You can click on any campaign or account to view the details. (580 words) - [www4/kr/travel-consumer-insights/clkn/https/www2-criteo-com/l/126241/2026-01-20/86h8wz/126241/176889853499m7fdku/2025_global_travel_trends_kr-pdf.html](/content/www4/kr/travel-consumer-insights/clkn/https/www2-criteo-com/l/126241/2026-01-20/86h8wz/126241/176889853499m7fdku/2025_global_travel_trends_kr-pdf.html) (11 words) - [Retailer Budgets - Criteo Docs](/content/developers/retail-media/docs/retailer-budgets/index.html) (1,573 words) - [Criteo Audience Match steigert den Umsatz von La Redoute](/content/de/success-stories/la-redoute-2/index.html): La Redoute, ein führender französische Retailer für Fashion und Wohnen, konnte 70 % seiner inaktiven Kunden online identifizieren und die Sales in dieser Zielgruppe um 50 % steigern – mit Criteo Audience Match. (421 words) - [Italo | ES - Criteo](/content/es/success-stories/italo/index.html): La tecnología de Criteo impulsó el 15% de todas las ventas de billetes de NTV Italo, utilizando performance display y campañas mobile con un 600% de ROI. (471 words) - [About Audiences | Commerce Growth Help Center](/content/help/kb/guide/en/about-audiences-0ejnoquqyu/steps/842036/index.html): Audience targeting shows your ads to the most relevant audiences related to your campaigns' goals. Build audiences through segments, which group people based on specific characteristics, interests, or shopping behaviors.When selecting an audience, choose to:Activate Criteo’s AI-powered, automated audiences for Prospecting and Retargeting that continuously drive toward your goals.Build targeted segments from two data sources: your first-party data or Criteo’s shopping intent data.Take a quick look at the different audiences and segments:AutomatedProspecting: Find people at scale who are a good fit for your brand or services, when they are exhibiting active shopping intent. Retargeting: Criteo's AI works to re-engage people who have previously interacted with your website or app, and brings them back with personalized ads to complete further actions.This is the recommended audience type for app retargeting campaigns. It is broad, app-user inclusive, and delivers the best performance.BroadBroad Targeting: Reach people in a country. Refine where ads are placed with a range of contextual targeting options like keywords, placements, and topics.CustomizableUsing your data:Contact List: Reach users who you know by onboarding and targeting lists of offline CRM, CDP, DSP, or store data.Events: Segment users based on their website or app path to purchase actions, such as visiting site sections to purchasing frequency like reaching one-time buyers.Ad Interactions: Segment users based on their engagement with your video ads.Using Criteo-powered data: In-market: Engage shoppers based on specific brands and product categories they are actively shopping for. Refine by selecting product price ranges, user purchasing power, and gender affinity.Location: Reach people based in specific geographical locations relevant to your client's business. Behavioral: Segment created based on repeated habits, interests, or past purchasing behavior, in order to get a holistic picture of them as a shopper.Predictive: Leverage Criteo’s ready-to-use AI models to find customers based on likely top spenders and likely to churn to drive customer retention tactics.Affinity: Identify potential customers with a strong likelihood of buying your products based on the content they consume.LookalikeLookalike: Reach people who look like, behave like, or are interested in things similar to a list you provide, such as your existing contacts or create an Events segment using Event attributes.Note: App retargeting audience restrictions If you're building an ad set with iOS app or Android app as the conversion location (app retargeting), only two audience types are available:Retargeting: recommended for app retargeting. Reaches users who have already interacted with your app.Customizable: lets you build your own audience from contact lists or app event segments. Important: your audience must be made up of app users. If your audience includes non-app users, your campaign will not deliver impressions.Prospecting and Broad Targeting are not available for app retargeting ad sets. App retargeting is designed to re-engage existing app users, not to acquire new ones. Learn more about how to create an app retargeting audience here.Learn more about: (347 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [FashionValet | DE - Criteo.com](/content/de/success-stories/fashionvalet/index.html): FashionValet: Lokal geht global – mit Lösungen für die Kundengewinnung und das Retargeting. (662 words) - [L'Occitane | KR - Criteo](/content/kr/success-stories/let-us-know/index.html): L’Occitane Japon 신규 고객 획득률 55% 달성! (445 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/app-unbounce-com/variants/325545313/javascript-3acookiebot-renew.html](/content/www4/kr/travel-consumer-insights/clkn/https/app-unbounce-com/variants/325545313/javascript-3acookiebot-renew.html) (11 words) - [www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Criteo ショッパーグラフ | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-zs89vjfkr6/steps/775738/index.html): Criteo ショッパーグラフは世界最大級のオープンな消費者データセットです。 この膨大で詳細な消費者データは、購入意欲に関する120種類以上のシグナルと、オンラインショッピング利用者全体の72%から得られた350億件の閲覧履歴および取引イベントに基づいています。Criteo AI エンジンに搭載された最高水準の機械学習によって作動する Criteo ショッパーグラフは、リテーラーとブランドが最大限のパフォーマンスを発揮できるよう支援します。仕組みCriteo ショッパーグラフはアイデンティティ・グラフ、興味関心マップ、測定データの3つのデータ群で構成されています。貴社への影響Criteo ショッパーグラフを利用すれば、企業規模にかかわらず、テクノロジー大手と同様に広告キャンペーンをパーソナライズし、オーディエンスをターゲティングできるようになります。 広範なリーチが可能になるということは、より関連性の高いユーザーに対するパーソナライゼーションを強化し、貴社の広告キャンペーンの効果を最大化できるということです。ここからは、貴社および貴社のキャンペーンにおけるメリットをいくつかご紹介します。パーソナライゼーションの強化Criteo は、1日3,500万件を超える購入・閲覧データをもとに、世界中の20億件以上の ID と、150種類以上の購入意欲に関するシグナルをマッチングさせて、既存顧客と見込み客を見極めます。 これにより、各ユーザーに合わせてカスタマイズされた広告を配信できます。リーチの拡大Criteo は、Facebook および Google のサービスで動作します。 また、Criteo を利用すれば4,000を超えるパブリッシャーサイトに直接リーチできるので、他社に先駆けて一流のパブリケーションサイトやメディアサイトに広告を配信することが可能になります。支出の最適化Criteo ショッパーグラフが貴社に最適な顧客を特定するため、効果のない広告に無駄な費用をかけることがなくなります。 広告配信が効率化され、貴社の商品を購入する可能性が最も高いオーディエンスに広告を届けられます。 (36 words) - [Storie di successo│Criteo](/content/it/success-stories/tui/index.html): La capacità di selezionare clienti e prevedere il comportamento sui diversi dispositivi ha aiutato TUI Netherlands ad aumentare le vendite del 125% YOY. (221 words) - [Billing & Payments | Commerce Growth Help Center](/content/help/kb/en/billing-payments-105041/index.html): Billing and payments, FAQ - How to relaunch paused campaigns?, FAQ related to billing and payment, FAQ - Regulatory Operating Costs targeting France, Spain and Italy (47 words) - [GDPR、CCPA、およびプライバシー法 | Criteo ヘルプ](/content/help/kb/guide/ja/gdpr-ccpa-66nw19obbs/steps/775741/index.html): ヨーロッパに本社を置くグローバル企業として、Criteo は業界のベスト プラクティス、標準、および規制に対処するための強力な基盤を備えています。プライバシーとデータ保護に関する一貫性と確実性は、企業とその消費者にとってウィンウィンであると信じています。 そのため、Criteo は、欧州連合加盟国のさまざまなデータ プライバシー法を調和させる一般データ保護規則 (GDPR) を含む、事業を展開するすべての国で適用される法律および規制の遵守に取り組んでいます。カリフォルニア州消費者プライバシー法 (CCPA) やブラジルの一般データ保護法 (LGPD) などのデータ保護とプライバシー。 Criteo は、クライアントとパブリッシャー パートナーが法的義務を果たす方法に関するガイドラインとベスト プラクティスを共有することで、コンプライアンスの取り組みを通じてサポートしています。ガイドラインはこちらでご覧いただけます。 (18 words) - [レポーティング | Criteo ヘルプ](/content/help/kb/ja/105048/index.html): アナリティクスモジュールの概要, KPIとは何ですか?ビジネスの正しい目標を決定する方法, レポート出力の設定, アナリティクスのビューアビリティ指標, 使用可能な指標のリスト, アナリティクスでカスタムレポートを作成する, Analytics のモデル化された (すべて) 指標, カスタムレポートでのユーザー行動の内訳, カスタムレポートのアトリビューション・モデルについて, 購入に至るまでのプロセスレポート, コンバージョン・イベント・レポート (16 words) - [ダイナミック・クリエイティブ・オプティマゼーション+（DCO+） | Criteo ヘルプ](/content/help/kb/guide/ja/dco-vwconh5bca/steps/775739/index.html): ダイナミック・クリエイティブ・オプティマゼーション＋（DCO+）は、デバイスや状況／文脈、ショッピングジャーニーのあらゆる段階で最適なデザインを判断して商品レコメンド広告を配信し、動画広告やディスプレイ広告のパフォーマンスを最大限に高めます。   仕組み 月間20億人以上の消費者から得たインサイトをもとに、貴社のブランドガイドラインを守りつつ、個々のユーザーにあわせてパーソナライズされた広告をリアルタイムで生成します。 Criteo のテクノロジーは機械学習を活用し、各消費者と状況に応じて最も関連性の高いビジュアル・コンポーネント・セットを選択することで、コンテンツとクリエイティブの両方を最適化します。   ダイナミック・クリエイティブ・オプティマゼーション＋（DCO+）による影響 その瞬間の消費者のニーズに合わせてカスタマイズされていない広告は、存在しないも同然です。 現代の情報過多なデジタル世界においては特に、パーソナライゼーションこそが広告を際立たせる最も強力な方法であると、ほとんどのマーケターが理解しています。 DCO+ を利用すれば、広告の内容やメッセージを視覚的かつ効果的に伝えることができます。   ここからは、DCO+ のメリットをいくつかご紹介します。 ブランドイメージに沿った広告を一貫して配信：色、フォント、ナビゲーション、行動喚起（CTA）など、リアルタイムの広告生成に必要となる様々な要素を組み込みながら、貴社のブランドに沿ったデザインフレームワークを構築できます。 AI で消費者に合わせて広告要素をカスタマイズ：リアルタイムクリエイティブ最適化（Real-time Creative Optimization：RTCO）が、貴社のデザインフレームワークから即座に各広告にデザイン要素を選択します。この選択は、商品の閲覧やサイト訪問など、消費者の購入意欲に関する120種類以上のシグナルと、強力な予測 AI に基づいて行われます。 関連性の高い広告で消費者へのリーチを拡大：サイズやレイアウトの制約を受けることなく、パーソナライズされたデザインをどのようなデバイス、インベントリにも適切なタイミングで動的に表示できるため、消費者へのリーチと成果を最大化することができます。   DCO+ の活用例については、クリエイティブ・フォーマット・ギャラリーをご覧ください。 (25 words) - [Criteo AI エンジン | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-ai-qjbngj2wba/steps/775737/index.html): Criteo の高度な AI アルゴリズムは、月間19億人を超えるアクティブな消費者と、世界最大級のオープンショッパー・データセットであり、年間8,000億ドルのEコマース売上高を誇る Criteo ショッパーグラフのデータをリアルタイムで分析します。 Criteo AI エンジンは、実際の消費者のデータから継続的に学習するため、貴社のキャンペーンの目的に合わせて常に最適化されます。Criteo AI エンジンは以下の3つのコアコンポーネントにより、関連性を極限にまで高める広告テクノロジーを実現します。予測入札：豊富な消費者データをもとに、各インプレッションが貴社にもたらす価値を評価します。 目的と予算に応じて、最も有効な入札を行います。商品レコメンド：貴社の商品カタログから、消費者が求めている商品を提案します。 Criteo の商品レコメンド・テクノロジーが、貴社のサイトやアプリの利用を促し、消費者をコンバージョンへと導きます。ダイナミック・クリエイティブ・オプティマゼーション＋（DCO+）：弊社の DCO+ テクノロジーは、クリエイティブの規模を拡大し、各インプレッションに最適なビジュアルを提供することで、ブランドガイドラインに沿った魅力的な広告を生成します。貴社への影響広告キャンペーンの実施においてパーソナライゼーションが重要であることは、マーケターであれば誰でも知っています。 しかし、顧客がデバイスやチャネルを頻繁に切り替える時代においては、パーソナライズされた広告だけでは不十分であり、 AIを活用した、極めて関連性の高い広告が必要です。 (30 words) - [Criteo の詳細 | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-d3oksrgksc/steps/2437260/index.html): Criteo の強みは、消費者がインターネット上のどこで、どのように、どうして商品を購入するのかを把握できることにあります。 Criteo 独自のコマースデータと AI テクノロジーは、ビジネスの成長に最適な消費者を見つける上で役立ち、そのショッピングジャーニーに基づいて一人ひとりに最適なメッセージを届けます。 Criteo は、メディアのインプレッションと1兆を超える商取引を結びつける、グローバルなコマースメディア・テクノロジー・プラットフォームを提供しています。エンドユーザーとの関連性を最適化しながら広告収入を最大化することで、170を超えるリテーラーをメディア企業に変えます。ブランドと代理店がメディアや販売チャネルを通じて消費者と関わり、認知度や検討される頻度を高めて、コンバージョン増加につなげるお手伝いをします。消費者がコンテンツを消費する場所と購入する場所をつなげることで、3,000のパブリッシャーをコマース企業に変えます。AI を活用したオーディエンスと、消費者の関心を引くクリエイティブを構築することで、新規顧客や離反した顧客を弊社が抱える22,000のマーケターに誘導します。Criteo の活用方法貴社で達成したいことを考えてみてください。 例えば、以下を目指しているとしましょう。ブランド認知度を高める、またはウェブサイトの訪問者数を増やす。 次のステップでは、貴社のブランド、商品、ウェブサイトを見つけてくれる新規ユーザーを引き付けるための新規顧客獲得キャンペーンを作成する必要があります。ウェブサイトへのコンバージョンを増やすことに注力する。次のステップでは、ウェブサイトでまだ何も購入していないユーザーを引き付けるための顧客維持キャンペーンを作成する必要があります。 Criteo からのヒント：新規顧客獲得キャンペーンと顧客維持キャンペーンの両方を活用しましょう。 新規顧客獲得キャンペーンは、潜在顧客を継続的にウェブサイトへと誘導し、オーディエンスを増やします。一方、顧客維持キャンペーンはこれらの顧客をリピーターに転換するのをサポートします。 目標が明確になったら、収益、コンバージョン、ROAS、CPC、クリック数、訪問数、広告が表示されたユーザー数など、測定可能かつ達成可能な KPI を設定すると良いでしょう。 KPI を設定した後は、Criteo が推移の追跡をサポートします。 (45 words) - [透明性と同意のフレームワーク | Criteo ヘルプ](/content/help/kb/guide/ja/bbflejr6xz/steps/1842462/index.html): Transparency and Consent Framework (TCF)は、 IAB Europe がデジタル広告および出版業界の組織や専門家と協力して開発した自主規制イニシアチブです。これは、デジタル広告を表示および管理するすべての参加者が、個人データを処理したり、ユーザーのデバイス上の情報にアクセスおよび/または保存したりする際に、GDPR および ePrivacy 指令に準拠できるようにするために作成されました。 このフレームワークを適用することで、Web サイトはユーザーに、収集されているデータと、ベンダーがこのデータを 12 を超える詳細なビジネス処理の目的でどのように使用するかを通知できます。これらの項目ごとに、ユーザーは同意を与えるか拒否することができ、その選択はエコシステム内の他のプレイヤーと共有できます。  広告主には、Criteo がユーザーの選択を確実に尊重できるようにするための 2 つのオプションがあります。 TCF に準拠した同意管理プラットフォーム (CMP) を使用して、GDPR と ePrivacy Directive に準拠することができます。 OneTag は IAB の TCF をサポートしているため、TCF モードに設定すると、Web サイトはユーザーの選択肢を自動的に提供し、Criteo によって強制されます。ユーザーの選択を手動で制御し、ユーザーが Criteo を使用することに同意した場合にのみ、Criteo の OneTag をトリガーすることができます。 Criteo OneTag サポートを IAB の TCF に活用する方法の詳細については、Criteo OneTagの紹介を参照してください。 (54 words) - [Criteo Privacy & CCPA Compliance | Commerce Growth Help Center](/content/help/kb/guide/en/criteo-privacy-ccpa-compliance-76nid6ttkt/steps/5643064/index.html): Criteo Privacy & CCPA Compliance: How We Handle Data ProtectionExplore and understand how Criteo handles personal data, how our services work, and what your rights are under the California Consumer Privacy Act (CCPA). It summarizes and guides you through key points of our full privacy information and keeps all useful links so you can learn more or take action.About Criteo Criteo helps brands, e-commerce sites, and other advertisers (“Advertisers”) promote their products and services online. We do this by:Helping Advertisers tailor their campaigns and offers to audiences they want to reachShowing ads that may be more relevant to you on the websites, mobile apps, and other platforms of our publishers and partners (“Publishers” or “Partners”)Criteo acts as a joint controller together with its clients and partners when processing your personal data. To learn more, click here. How Criteo’s Services Work?No direct identification Criteo does not use data that directly identifies you, such as:First and last namePostal addressEmail address in plain textInstead, we work with indirect identifiers (for example, cookie IDs or mobile advertising IDs).When you visit an Advertiser’s site or app When you browse an Advertiser’s website or mobile application that uses Criteo’s technologies, our technology collects a limited amount of browsing data, such as:Products you viewedProducts you added to your cartProducts you purchasedThis browsing data is linked to a unique identifier, such as:A cookie IDA mobile advertising IDOther similar non-cookie technologies, depending on your device and browserFor details, see: https://www.criteo.com/privacy/how-we-use-your-data/When you visit a Publisher’s site or app When you browse a Publisher’s website or mobile application that uses Criteo’s technologies:The Publisher (directly or via an ad exchange) tells us that an ad space is availableCriteo’s technology, working with our Advertisers, may decide to buy that ad spaceIf we buy it, we display a personalized ad that we believe may be relevant to youThe ads you see through our partners are based on Criteo’s recommendation algorithms.Example of How We Show Personalized AdsUser visits an Advertiser’s websiteA user with cookie ID 123f94d8-a745-4f8b-a1d0-bf6fbbd60058 (we’ll call this Criteo ID 123) views Product A on https://www.example-advertiser.com/ on 01/01/2018 at 13:37. Criteo collects this browsing event:Criteo ID 123Viewed Product ADate and timeAdvertiser website URLCriteo compares with aggregated data Criteo’s technology compares this information with aggregated data from the Advertiser’s site, for example:Users who purchased Product A on https://www.example-advertiser.com/ also often purchased Product BProduct C is popular on this websiteUser visits a Publisher’s websiteLater, Criteo ID 123 visits https://www.example-publisher.com/ Criteo is notified that an ad space is available, with specific characteristics (size, visibility, etc.)Criteo decides which ad to show Criteo’s algorithms decide whether to buy this ad space and what to show. For example, we may:Buy the ad space on https://www.example-publisher.com/Show an ad featuring: Product A (the user showed interest during a recent session)Product B (users who like A often like B)Product C (this product is popular overall)However, if you disable Criteo services, we will not show you personalised ads, However, the same ad space may still be used by other companies to display personalized or non-personalized ads. To disable Criteo services in your browser, click here. How do our technologies work across different environments?Please note: When Criteo technologies are used on our partners’ websites and mobile apps, their own privacy policies apply.We require our partners to:Provide you with complete and appropriate information, andObtain your consent where required by law before making your personal information available to us. Our technologies can work in similar ways:On web pages: Using cookies, supported by most web browsersOn mobile apps: Using mobile advertising IDs provided by operating system vendors (for example, Google, Apple)On browsers with strict default settings (like Safari): Where third-party cookies and cross-site tracking are limited, we can operate only if you have provided consent allowing our services to work with those settingsAcross environments: We can work in a cross-device / cross-environment way. Find out more about how our services work from one environment to another (“cross-device linking”).Additional Data We May Receive from Trusted PartnersTo provide ads that are better tailored to your interests, we may receive audience and segment information from trusted third‑party partners, based on data you agreed to share with them. Examples of data we may receive:Shopping interests (for example: interested in clothing, furniture, or electronics)Points of interest near you, based on non‑precise geolocation (for example: stores near your general area)Products you have purchased in a physical store (brick-and-mortar) of an advertiser that uses Criteo services for their online marketingIn all such cases:Criteo only processes non-direct identifiers (such as cookie IDs and Mobile Advertising IDs) and non-precise geolocation informationWe do not use data that tells us who you are directlyWe believe that personalized ads benefit:You, by showing more relevant ads instead of random adsThe Internet ecosystem, by helping Publishers monetize their content, supports a free and open Internet. Our Privacy Pillars We have built Criteo services with strong privacy protections from the start. Our privacy pillars are as follows:Data minimizationWe are committed to never using data that directly identifies you, such as:First and last namePostal addressEmail address in plain textInstead of this, our technologies:Recognize your devices and/or browsers using an identifier made of a series of characters (such as a cookie ID or similar)These identifiers, combined with browsing data, are classified as personal data under European law and personal information under Californian lawWe treat this data with great care, with strong security and privacy measuresPrivacy by DesignWe apply Privacy by Design in all product development. This means privacy is built into our technologies from the start. Key elements include:A Data Privacy Officer (DPO) appointed since 2013, as required by GDPRA team of privacy experts within our Product and R&D organizationOngoing Privacy Impact Assessments to:Identify potential privacy risks throughout the product lifecycleProactively mitigate those risksA Data Privacy team that delivers company‑wide privacy training, enforces codes of conduct, and ensures we build best‑in‑class products and services.Regular review and documentation of our internal policies, public privacy notices, and partner and vendor requirements.Criteo’s Commitments: What We Do Not CollectTo serve our ads, we do not need and do not collect:Data that allows us to identify you directly (such as your name, postal address, or email address in plain text)Sensitive information to build segments or target ads, such as:ReligionPolitical opinionsHealth informationSexual orientationIrrevocable identifiers, such as Device hardware identifiers (e.g., UDID, MAC address)Precise, real‑time geolocation dataException: For the sole purpose of serving ads on a Publisher’s property that could suggest sensitive information (for example, a medical website):We may collect the URL of the site or the name of the mobile applicationWe still do not collect sensitive categories about you personallyIndustry Initiatives and CertificationsCriteo supports and participates in several self‑regulatory and transparency initiatives for personalized advertising.Digital Advertising Alliance (DAA) Criteo complies with the Digital Advertising Alliance’s (DAA) self-regulatory principles for online behavioural advertising and is integrated on the DAA’s “YourAdChoices” unsubscription platform, which allows you to express your online advertising choices to all its participants, including your desire to disable their services.European Digital Advertising Alliance (EDAA) Criteo complies with the self-regulatory principles of the European Digital Advertising Alliance (EDAA). The Criteo Dynamic Retargeting service has been independently certified by the EDAA for data protection.Digital Advertising Alliance of Canada Criteo respects the self-regulatory principles of the Digital Advertising Alliance of Canada (DAAC)and is present on the DAAC’s unsubscribe platform “YourOnlineChoices”, which offers you the opportunity to express your choices regarding online advertising to all its stakeholders, and in particular your desire to disable their services.Network Advertising Initiative (NAI) Criteo adheres to the NAI Self-Regulatory Framework, which allows you to express your choices regarding online advertising to all the players involved, including your desire to disable their services.IAB Europe Transparency & Consent Framework Criteo participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Criteo’s identification number within the framework is 91.Requirements We Place on Our PartnersWe impose high requirements on the Advertisers and Publishers we work with. We contractually require that they comply with Criteo’s Advertising Guidelines, Supply Partner Guidelines, and all applicable data protection regulations, including the GDPRAdditionally, when required by law, we need them to:Include appropriate notice and information on their websites and apps about Criteo’s services and how to objectCollect user consent before placing cookies or similar technologies for personalized advertising purposesCriteo regularly shares industry best practices with partners to help them meet these legal and contractual obligations. Your Data, Your Choice You stay in control of your data. You can:Learn more about how we use your dataExercise your privacy rightsDisable Criteo services in your browserIf you have any questions about this privacy notice or our privacy practices, or if you want to contact our Data Protection Officer (DPO):By post: Data Protection Officer 32 rue Blanche, 75009 Paris, FRANCEBy email: dpo@criteo.comIf you have any questions about privacy or the use of your data in connection with our services, you can also contact our US‑based dispute resolution service provider free of charge here. Changes to This Privacy Policy We may update or change this privacy policy from time to time. If we revise our privacy policy:We will post changes to this privacy statement and other appropriate placesYou will be able to see:What information we collectHow we use itUnder what circumstances, if any, do we disclose itIf we make material changes, we will notify you by posting a notice on this site before the changes become effective. Additional Information for California Residents (CCPA) This section is aimed solely at California residents to provide information under the California Consumer Privacy Act (CCPA). It should be read in addition to (and not instead of) Criteo’s full Privacy Policy. If you are a California resident, the CCPA grants you several rights.Important: To exercise these rights, you may be asked to provide appropriate authorization (for example, the power of attorney when acting on behalf of someone else).Right to Know You have the right to request that we disclose what personal information we collect, use, disclose, share, or sell. To get a copy of the personal information we may currently hold about you, send us an email at dpo@criteo.com.Right to Delete You have the right to request that Criteo delete the personal information we currently hold about you. To exercise this right, complete our contact form here.Right to Correct You have the right to request that Criteo correct inaccurate personal information. To exercise this right, complete our contact form here.Right to Opt Out of “Sales” or “Sharing” of Personal Information If you are a California resident, the CCPA allows you to request that Criteo no longer “sells” or “shares” your personal information. To opt out of these “sales” or “sharing” and more generally disable all Criteo services, follow the instructions available here.Right to Non‑Discrimination You have the right not to receive discriminatory treatment from Criteo for exercising any of your CCPA privacy rights.Personal Information We Collect and How We Use It (CCPA) Criteo collects the following categories of personal information for the purpose of displaying personalized ads:Identifiers, such as:Cookie IDsMobile Advertising IDsHashed email addressesIP addressesUser Agent, etc.Internet or other electronic network activity information, such as:Browsing history (for example, URLs of websites browsed, app names opened)Interactions with websites, apps, or ads (for example, ads seen, ads clicked)Commercial information, such as:Records of products or services purchased, obtained, or consideredFor example: products seen, added to cart, or boughtIn the preceding twelve (12) months, we have shared and/or sold the above categories of personal information:For the commercial purpose of providing cross‑context behavioral advertisingWith the categories of third parties described in “The categories of recipients of your data” in how we use your data.We collect data primarily for:Marketing and advertising, including cross‑context behavioral advertisingAnalytical servicesWe also use collected data for:Auditing:Counting ad impressionsVerifying quality using unique IDsDebugging:Finding and fixing errors to keep services functionalSecurity:Detecting and protecting against threatsResearch & Development:Improving technology and service performanceQuality & Safety:Improving overall quality and safety of our servicesWe disclose personal data for business purposes as described above, and with the categories of third parties listed under “The categories of recipients of your data” here. To learn more about:The categories of personal information we collectThe sources from which personal information is collectedThe categories of third parties with whom we may share personal information, please refer to this linkThe explanations above reflect our practices today and over the preceding 12 months.Note  In line with our Advertising Guidelines and Supply Partner Guidelines, we do not knowingly collect personal information of minors under 16 years of age.Contact Information You can contact our Data Protection Officer (DPO):By email: dpo@criteo.comBy mail: DPO-CRITEO 32 Rue Blanche 75009 Paris, FranceFor general privacy information, you can also see Criteo’s full Privacy Policy. (1,965 words) - [広告が表示される場所 | Criteo ヘルプ](/content/help/kb/guide/ja/69pn1fvqsp/steps/775740/index.html): Criteo は、20 億人の買い物客と 19,000 以上のパブリッシャーの膨大なライブラリへの比類のないアクセスを提供します。また、Google で最大の外部バイヤーでもあり、4,000 のプレミアム パブリッシャーとの関係により、クライアントはプレミアム インベントリに最初にアクセスできます。 あなたの広告は、次善の顧客が読んだり、調べたり、学んだり、買い物をしたりする場所に表示されます。その結果、購入の準備ができたときに、購入したいものに基づいて顧客に正確にリーチできます。 デスクトップ、モバイル、およびデバイス 広告は、キャンペーンの目的とオーディエンスに応じてさまざまな場所に表示されます。これには、タブレット、モバイル、アプリ全体の広告も含まれ、シームレスなクロスチャネルおよびクロスデバイス エクスペリエンスを顧客に提供します。 開かれたインターネット: 知っておくべきこと ウォールド ガーデンの背後にないすべてのパブリッシャー、小売業者、およびブランドの Web サイトは、Criteo が呼ぶ「オープン インターネット」の一部であり、Facebook や Google と同じくらい多くの消費者が時間を費やしています。 オープン インターネットは、次の理由により、すべての人にチャンスをもたらします。消費者は、より良い広告とより優れた同意管理を得ることができます。パブリッシャーは、関連性のある AI を利用した広告から、不透明な料金なしで収益を上げます。広告主は、検索やソーシャルに時間を費やしていないオーディエンスにリーチします。 また、Criteo は供給にとらわれません。特定の在庫ソースを所有、運営、支持していないため、広告は最適なオーディエンスに届きます。 (32 words) - [Italo | IT - Criteo Success Story](/content/it/success-stories/italo/index.html) (283 words) - [Configure Whitelabeling Settings | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/configure-whitelabeling-settings-z89zxrxhvf/steps/4790186/index.html): With Private Market, you have complete control over the look, feel, and functionality of your retail media platform, so it truly reflects your brand identity and business goals. Key capabilities include: Self-Service Access: Advertisers can launch and manage campaigns independently. Real-Time Reporting: Track performance instantly and make data-driven decisions. Advanced Activation Tools: Optimize campaigns with sophisticated targeting and bidding features. Benefits: Speed to Market: Quickly launch your program with minimal setup. Whitelabeling: Customize the UI with your branding. Retailer Centricity: Use your own brand taxonomy and structure. Holistic Program Support: Connect with both 1P brands and 3P sellers. Flexible Operating Models: Choose between self-service or managed-service onboarding. Advanced Reporting: Analyze performance across multiple dimensions for deeper insights. Advertiser Experience with Standard UI: Your advertisers benefit from: Self-Service Tools: Easy access to campaign setup and management. Real-Time Insights: Immediate feedback on campaign performance. Advanced Features: Tools to optimize targeting, bidding, and delivery. This empowers advertisers to run efficient, high-performing campaigns directly on your platform. Whether you want a quick launch or a fully customized experience, you can choose between two powerful, tailored whitelabeling options:Standard White-Labeled UI: This option provides you with a ready-to-use branded platform (your brand) for your advertisers, offering self-service tools, real-time reporting, and advanced campaign activation features.Custom White-Labeled UI with API Integration: If you are seeking full control over the user experience, the Custom UI option allows you to build your own front-end platform that connects to Criteo’s backend via APIs. Criteo manages ad delivery, targeting, and optimization, while you control branding, layout, and advertiser experience.Important: Please reach out to your Criteo representative to learn more about the custom whitelabeling feature (590 words) - [wp-content/uploads/2024/07/gen-z-e-book-1-pdf.html](/content/wp-content/uploads/2024/07/gen-z-e-book-1-pdf.html) (477 words) - [Storie di successo│Criteo](/content/it/success-stories/travel-republic/index.html): Travel Republic ha raggiunto i clienti con la più elevata probabilità di conversione, aumentando le conversioni del 25%. (218 words) - [FAQ about GO Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/faq-about-go-campaigns-gsuzv4edus/steps/4710071/index.html): I was running a Drive Discovery campaign. What happened to it?Your existing campaign will be automatically migrated to the new setup on July 21 (For english-speaking markets). The upgraded Drive discovery experience reaches a strictly high-intent new-to-brand audience, uses reach-based optimization, and includes mandatory video and display delivery across web, app, and social.In all cases, no action is needed. However, if you are not aligned with the migration or change of your objective, you can pause your campaigns.Do I need to activate Meta to launch GO campaigns?Activating Meta is not required to run a GO Campaign, but it is recommended to ensure optimal performance and reach.  What are coupons? Can I add coupons to GO campaigns?Coupons are static image assets that can be incorporated into your advertising banners to promote temporary on-site sales or special offers. They function as an additional visual layer superimposed on top of banners within the Display inventory, strategically designed to capture end-users' attention and highlight limited-time promotions.  Yes, coupons can be included in GO campaigns just as you would in a standard campaign. This allows you to run promotional offers directly within the GO environment. How many ads can I activate in a GO campaign set up?In GO, you’re limited to one ad per inventory type. This means that for each campaign you can only run one display ad (dynamic, showcase, or adaptive) and one ad for native and social. What display ad formats can I activate in GO?If you have a product catalog, you can run dynamic ads for your Drive conversions and Acquire new customer campaigns. For Drive discovery campaigns, the supported ad formats are adaptive display, native, and video across web, app, and social. In case you do not have a product catalog in place, you can run your GO campaigns with adaptive ads.My Criteo account team created creatives for me in the past. Can I activate them for my GO campaigns?Personalised ads or those generated by the Criteo team cannot be used in GO campaigns. Instead, you must use creatives created directly in the Commerce Growth platform. You can either create new ones or reuse existing Commerce Growth ads.Can I include a product set in a GO campaign?No, GO Campaigns don’t support product sets.  A product set lets you manually choose which products to show in your ads. But GO is designed to work automatically,  it uses Criteo’s AI to pick the best products for each user based on their behavior.  Because of this, product sets aren’t included in GO to keep everything fully automated and optimized. Can I schedule budgets for GO campaigns?Yes, you can schedule them for your Daily budgets.What happens when you launch a campaign mid-month? When you start a campaign in the middle of the month, we'll recalculate your average daily spend and show it below the input box. For the rest of the month, we'll adjust spending to match your monthly limit. After that, your set daily budget will apply as normal.   If you adjust your monthly limit to spend a lower value to account for a partial month of campaign run time, be sure to adjust your budget to your desired value the following month.Can I apply a geolocation filter to my GO campaigns?No, at the moment, it's not possible to add a custom geolocation filter to GO campaigns.Please note that Drive discovery, Acquire new customers, and Maximize conversions campaigns automatically target users within the same country as your website.Can GA optimization be activated for GO campaigns? Since GO relies on its own built-in optimization logic, activating Google Analytics (GA) Optimization is not compatible with this campaign type. If you need more control over optimization settings, a custom campaign might be a better fit. Do GO campaigns support all optimizers (BO, AO, Max CPC)?GO campaigns support only standard optimizers, including BO (Budget Optimizer) and AO (Advanced Optimizer). For compliance reasons, I need to show multiple prices in my ads. How can I do this with GO?GO ads make it easy to meet local compliance regulations, for example you might need to offer the lowest price in the last 30 days. You can choose to display two prices in your banners:Sale price: The price customers will pay during the promotion (Price field in your catalog).Reference price: The lowest price in the last 30 days (Retail price field in your catalog).To make sure everything is correct and up to date:Fill in the Price field with the promotional price.Fill in the Retail price field with the lowest price the product has been sold for in the past 30 days.Keeping these fields accurate will ensure your ads always display the right information. (759 words) - [Criteo スターター ガイド | Criteo ヘルプ](/content/help/kb/ja/criteo-254603/index.html): Commerce Growth のホームページ, Commerce Growth へようこそ！, 基本から始める (12 words) - [広告の目的 | Criteo ヘルプ](/content/help/kb/ja/105026/index.html): 最適な広告の目的の選び方, フルファネル・マーケティングとカスタマージャーニー (13 words) - [Ryan Damon, 最高法務責任者（CLO） 兼 最高トランスフォーメーション責任者](/content/jp/company/team/ryan-damon/index.html): Ryan Damon は Criteo の最高法務責任者（CLO）と最高トランスフォーメーション責任者を兼任しており、法務やコンプライアンス、公共政策部門の監督に加え、取引インフラやカスタム機能など、Criteo のコマースメディア・プラットフォームのビジョンと実行ロードマップをサポートするための運営改革を推進しています。 (95 words) - [Criteo Releases Industry’s Largest-Ever Dataset for Machine Learning to Academic Community | Criteo](/content/news/press-releases/2015/07/criteo-releases-industrys-largest-ever-dataset/index.html): The release of the dataset will support academic research and innovation in distributed machine learning algorithms. (581 words) - [GO Campaign Goals | Commerce Growth Help Center](/content/help/kb/guide/en/go-campaign-goals-34qxxjreez/steps/5684769/index.html): When you create a GO campaign, the first thing you choose is your goal. This determines who your ads reach, how Criteo AI optimizes your campaign, what formats your ads run in, and how you measure success. Each goal is built around a specific stage of the customer journey. Together, they cover the full funnel: from introducing your brand to new shoppers, to converting interested prospects, to driving more revenue from the customers you already have. The three GO campaign goals GO campaigns offer three goals. You can select the one that matches your current business objective. You can also run multiple goals simultaneously to cover different stages of the funnel.Drive discoveryReach shoppers who've never visited your site and build awareness before they even search for you. Drive discovery is designed for the top of the funnel. It identifies highly relevant new-to-brand shoppers, who are individuals who've never interacted with your brand, using Criteo's commerce data and introduces your brand to them across web, app, and social before they start searching.Use Drive Discovery when you want to grow your audience, expand into new markets, or build awareness among net-new shoppers.Acquire new customersConvert website visitors and prospects into first-time buyers. Acquire new customers targets high-intent shoppers who have already shown interest in your category. These are the shoppers who've visited your site or browsed relevant products but have never purchased anything from you. It optimizes for that first conversion.Use Acquire new customers when you want to grow your customer base and turn interested prospects into buyers. Maximize conversionsDrive more revenue from new and returning customers. Maximize conversions re-engages shoppers who already know your brand and brings them back to purchase. These are past visitors and previous buyers. It focuses on driving the highest possible return from your loyal, most conversion-ready audiences.Use Maximize conversions when your priority is ROAS, revenue, and recovering lost sales from shoppers already in your funnel.How do the three goals work together? Each goal targets a different audience and serves a different purpose. When used together, they form a complete, full-funnel strategy:Goal Who you reach What it achieves Key metrics Drive discovery Highly relevant shoppers who've never interacted with your brand Builds awareness and fills the top of the funnel Reach, Exposed users Acquire new customers Shoppers who've visited your site but never bought Converts interested prospects into first-time buyers First-time buyers, Customer acquisition cost Maximize conversions Past visitors and buyers Drives repeat purchases and maximizes revenue ROAS, Revenue, Sales Running all three goals together creates a continuous pipeline: Drive discovery fills the top of your funnel with relevant new shoppers, Acquire new customers converts them into buyers, and Maximize conversions keeps them coming back.Which goal to start with? If you're not sure where to begin, consider your most pressing business need:Growing your audience or entering a new market? Start with Drive discovery.Converting site visitors who haven't bought yet? Start with Acquire new customers.Maximizing return from your existing customer base? Start with Maximize conversions.The GO flywheel: Why running all three goals pays offEach goal targets a different audience, but together, they form a cycle that drives compounding growth over time.Drive discovery reaches new-to-brand shoppers and sets the stage for long-term ROAS.Acquire new customers converts those shoppers into first-time buyers.Maximize conversions re-engages your buyers, and turns them into loyal, repeat customers, who then refer and attract new audiences back into the top of the funnel.Our recommendation: Run all three goals as always-on campaigns. Pausing any one of them creates a gap in your funnel that will slow down the others over time. The most consistent results come from advertisers who keep the full flywheel turning.How do the goals differ from each other?  Drive discovery Acquire new customers Maximize conversions Who you reach Highly relevant shoppers who've never interacted with your brand Shoppers who've visited your site but never bought Past visitors and buyers Optimizes for Reach First-time purchases Sales or revenue Funnel position Upper funnel Mid-funnel Lower funnel Key metrics Reach, exposed users First-time buyers, Customer acquisition costROAS, revenue, salesLet's learn more about each of the GO Campaign goals in detail: (578 words) - [Getting started with the basics | Commerce Growth Help Center](/content/help/kb/guide/en/getting-started-with-the-basics-hhvw0wx74s/steps/2499605/index.html): On our Welcome screen, you’ll be prompted to create your first campaign.Important: Ensure you have configured your implementation tags and set up your product feed before creating campaigns.Define your objectiveChoose the right advertising objectiveCreate a campaign Select your campaign GoalSelect Acquisition to drive new users to your siteor Retention to keep your existing audience engaged. Use both Acquisition and Retention campaigns in your marketing strategy. Acquisition campaigns will constantly feed your website audience with new potential customers and retention campaigns will help convert them into loyal clients. Give a name to your campaign Build your ad set Select your audience When selecting the audience to target, ensure the audience aligns with your campaign goals. You can use parameters like including or excluding buyers to optimize your campaigns for effective strategies.  Choose your bid and budget Add Ads tracking Create your ad  Now that your campaign is created, you are required to setup your account. Import your Product catalog  Criteo will use the data collected from your Product Catalog to build your ads in real-time. This is also known as a product feed.If you’re looking to set up Dynamic Ads (recommended) you’ll need to go back and edit your original Campaign’s details before launch. This can be done under Ad --> Dynamic. Install Criteo OneTag on your website The Criteo OneTag is a code snippet that helps you measure and understand the actions that people take on your website. It loads asynchronously, which means it won't affect your site’s loading time or customer experience. Add your Billing details To go live, click Launch campaign! (301 words) - [October 2024 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/october-2024-j4lxytxnxi/steps/3866528/index.html): Read on for more information about feature updates and releases. (31 words) - [クイックスタート統合ガイド | Criteo ヘルプ](/content/help/kb/guide/ja/sgmijr59lm/steps/775706/index.html): 最初のキャンペーンを開始する準備はできましたか？ このガイドでは、Criteo で広告の配信を開始するにあたり、アカウントが適切に設定されていることを確認する方法について説明します。以下の手順に従って、商品カタログ（商品フィード）をインポートし、Criteo Tag がウェブサイトで実行されていることを確認して、最初のクリエイティブセットを作成します。 (13 words) - [OAuth App – Authorization Code & PKCE Setup - Criteo Docs](/content/developers/retail-media/docs/oauth-app-authorization-code-pkce-setup/index.html): This guide provides step-by-step instructions for implementing OAuth 2.0 Authorization Code with PKCE, including authorization requests and token exchange. (627 words) - [Fast Track Campaigns | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/fast-track-campaigns-yioamxyag9/steps/5741003/index.html): Fast Track is a simplified campaign creation experience that helps your advertisers — particularly long-tail sellers and brands with limited ad tech experience — launch Sponsored Product campaigns quickly and with confidence. As a retailer, Fast Track gives you a faster path to seller activation, fewer support requests, and stronger budget utilization across your Private Market program.Why it Matters For Your MarketplaceGetting sellers live quickly is one of the biggest drivers of a successful Private Market program. The longer it takes an advertiser to set up a campaign, the greater the risk of drop-off, churn, and underutilized ad budgets. Fast Track addresses this directly by:Reducing time to launch: a streamlined, five-step guided flow removes unnecessary complexity, so sellers go live faster.Lowering support overhead: built-in tooltips and step-by-step guidance reduce the number of questions your team needs to handle.Improving budget delivery: simplified budget options and automatic balance linking reduce misallocation and underspend.Scaling your long-tail: designed specifically for non-expert advertisers who might otherwise abandon setup or configure campaigns incorrectly.What Your Advertisers ExperienceWhen an advertiser creates a new Sponsored Product campaign, they choose between two setup modes:Fast Track: a guided five-step flow covering campaign goal, product selection, schedule and budget, balance mapping, and review and launch.Custom Setup: the existing full-feature workflow with advanced configuration options.Fast Track campaigns are limited to one line item per campaign. Keyword targeting, attribution settings, and bid optimization are all automated by default — your advertisers don't need to configure them manually. Fast Track campaigns are marked with a ⚡ icon in the campaign dashboard for easy identification. For a full description of what your advertisers see during setup, see Create A Fast Track Campaign (Advertiser Guide).What You Need To Set Up Fast Track CampaignsAs a retailer, you control the key settings that determine how Fast Track works for your advertisers. Take the following actions before your advertisers begin using Fast Track.Enable ConquestingConquesting allows your advertisers' Fast Track campaigns to automatically target competitor brand keywords —expanding their reach, improving ad delivery, and driving stronger ROAS. This is an opt-in decision at the retailer level.If you enable conquesting, Fast Track campaigns will automatically apply three keyword targeting types: branded, generic, and conquesting.If you do not enable conquesting, campaigns will automatically apply branded and generic keywords only.Important: Conquesting is applied automatically in the background — your advertisers do not configure it themselves. Your opt-in controls whether it is active across your marketplace. To enable conquesting, contact your Criteo representative.Create BalancesAdvertisers select a balance during Fast Track setup to fund their campaign. Balances must be created by you before your advertisers begin campaign setup — if no balance is available, their campaign will remain in draft until one is assigned. For more information, see Balances.Monitor Fast Track AdoptionOnce Fast Track is live, you can track how your advertisers are using it directly from the campaign dashboard. Fast Track campaigns are marked with a ⚡ icon next to the campaign name, allowing you to:See at a glance how many advertisers are using the simplified workflow.Compare performance between Fast Track and Custom Setup campaigns.Identify sellers who may need additional support or are not yet activating. (714 words) - [Credit and Value Add | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/credit-and-value-add-odjmogjhre/steps/4075806/index.html): When errors occur during campaign execution, Criteo ensures fair value for advertisers by issuing make-goods. Make-goods are unbillable funds allocated to specific campaigns or line items, typically to address issues like incorrect revenue allocation or as part of a promotional strategy.  There are two types of make-good available: Credits Value AddRemember  In case you would like to issue a credit, or a value add for a private market advertiser, please reach out to your Criteo representative. (190 words) - [Get Insights with AI | Commerce Growth Help Center](/content/help/kb/guide/en/get-insights-with-ai-xv110xfqco/steps/5678834/index.html): The Insights Agent is an AI-powered, conversational reporting assistant in Commerce Growth. It integrates with existing Commerce Growth reporting APIs and surfaces campaign performance data (e.g., spend, sales, ROAS, clicks, impressions, visits, omnichannel sales, app installs, video metrics, and more) in a chat-like interface. Instead of configuring multiple custom reports, you can ask a question in plain language (for example, show me ROAS by device last month) and receive tables and charts in seconds directly in the Insights Agent panel. To find the Insights agent in Commerce Growth:  From the left navigation panel, go to Analytics → Reports Library.  Click the Get Insights with AI button to open the Insights Agent panel.Important: Insights Agent is not a general-purpose chatbot. This is focused on reporting and analytics within Commerce Growth, not on questions outside this scope.How does the Insights Agent work? At a high level, Insights Agent:Receives your prompt in natural language (for example, show me daily spend and ROAS for Campaign Z over the last 7 days).Processes the request with Criteo Commerce AI, using the same underlying reporting data and APIs that power Commerce Growth Custom Reports.Returns visualized data – tables and charts – in a conversational interface inside Commerce Growth, often with follow-up suggestions based on your context.Note    By default, Insights Agent uses the following reporting defaults:  Attribution model: 30-day post-click (Pc30d)  Time zone: Europe/London  Currency: EUR  You can override these directly in your prompt. For example:  Use a 7-day post-click attribution model and report in USD for this analysis.Note: All responses are generated from existing Commerce Growth reporting data only. What can you do with Insights Agent? The Insights Agent focuses on reporting and analysis in Commerce Growth. It acts as an analysis companion that helps you get the reporting views you need faster and more often. You can use Insights Agent for:Campaign performance monitoring & reportingPull key metrics like spend, clicks, impressions, conversions, revenue, ROAS, omnichannel sales/ROAS, visits, video metrics, app installs, CPI, and more at campaign, ad set, or account level.View trends over time (daily, weekly, monthly, or custom ranges) to see if performance is improving or declining.Compare time periods or entities, such as this week vs. last week, Q3 vs. Q2, or one campaign vs. another.Check campaign and ad set status to confirm that key ad sets are active and delivering as expected.Troubleshooting & anomaly detectionWhen results change unexpectedly, Insights Agent helps you investigate:Identify underperforming campaigns or ad sets, for example, those with the lowest ROAS and high spend or the worst CTR.Drill into performance changes (such as a cost spike or sales drop) by device, country, ad format, time of day, and more.Compare recent days vs. previous periods to see if a change is a short-term fluctuation or a sustained trend.Strategy fine-tuning & opportunity identificationInsights Agent can highlight where to double down and where to adjust:Break down results by country, region, device, format, or objective to find high- and low-performing segments.Support objective-based analysis, such as Acquisition vs. Retention, to understand which strategies are most effective.Compare attribution models (for example, 30-day post-click vs. 7-day post-click) to align reporting with client expectations.Visualizations and outputsInsights Agent returns:Data tables and charts directly inside the conversational interface, so you get both numerical and visual views without leaving Commerce Growth.Follow up on suggestions or additional slices when you include context in your prompt (for example, I’m preparing a QBR or I’m troubleshooting a sales drop).Supported metrics and dimensionsInsights Agent uses the same metrics and dimensions available in Commerce Growth Custom Reports. Examples include:Metrics: Audience, Clicks, Cost, CPC, CPM, CTR, Displays, Reach, Frequency, Visits, Qualified Visits, Sales, Revenue, ROAS, iROAS, Omnichannel Revenue / Sales / ROAS, Offline revenue/sales/visits, App installs, CPI, CPV, Video completion rate, Bounce rate, Win rate, and more.Dimensions: Advertiser, Marketing campaign, Campaign, Media type, Marketing campaign goal, Category, Device, OS, Ad channel, Ad social network, Year/Month/Week/Day/Hour, Ad, Ad format, Display size, Video placement, SSP, Country, Region, and others.Remember: If a metric or dimension is not supported in Custom Reports, the Insights Agent will not be able to surface that reporting.Best practices and tipsBe clear and specific about what you want to see (campaign name or ID, objective, key metrics, and breakdowns like device or country).Always specify a time range using exact dates or phrases like last 7 days, last month, or Q3 2025.List the exact metrics and dimensions you care about (for example: spend, sales, ROAS by device and country).Mention when you want to override defaults such as attribution model, time zone, or currency.Add brief contexts like I’m preparing a QBR or I’m troubleshooting a sales drop so the agent can suggest useful follow-up questions.Start broad (overall performance) and then iterate with follow-up prompts to zoom into specific campaigns, geos, or formats.Rephrase or add more detail if a response isn’t what you expected, rather than starting from scratch.Use the thumbs up/down and comments to share feedback, so future responses get more accurate and helpful for your use cases. (1,007 words) - [November 2024 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/november-2024-kaguxkrocm/steps/3958064/index.html): Read on for more information about feature updates and releases. (21 words) - [Michael Komasinskiは、Criteoの最高経営責任者（CEO）](/content/jp/company/team/michael-komasinski/index.html): 20年の経験から得たアドテックに関する専門知識と企業の成長加速やAI主体のイノベーション、事業規模の拡大における実績を備えており、 キャリア全体を通して獲得したデータ主体のテクノロジーに関する膨大な専門知識と、リテールメディアに関する広範な経験を Criteo の業務に活かしています (74 words) - [Q4 Curated - Seasonal Supply Packages Thanksgiving.pptx](/content/wp-content/uploads/2024/07/commerce-affinity-always-on-shopper-packages_one-pager-pdf.html) (376 words) - [Managing Private Market Campaigns | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/managing-private-market-campaigns-derh5g9rjp/steps/4794621/index.html): This article will help you understand the different options available for campaign management within your Private Market account, so you can choose the strategy that best fits your business needs. Why does it matter? Before launching your Private Market, one key decision you’ll need to make is: Who will manage the campaigns?  Your approach may vary depending on your internal resources, advertiser relationships, and long-term goals, and so these options are flexible and can evolve. Note: You can choose the desired model when creating the private market account. Let’s explore the three models: Option 1: You Manage Campaigns In this model, your internal teams manage campaigns on behalf of advertisers. You engage directly with brands, optimize performance, and ensure campaigns align with your retail strategy.  Benefits: Full control over campaign execution. Personalized strategies tailored to your audience. Stronger relationships with advertisers. Example: Imagine your retailer site is a frozen yogurt shop. You’re the shop owner, greeting customers and personally serving each order. You control the experience, from flavor selection to toppings, just like managing every aspect of a campaign.  Option 2: Criteo Manages Campaigns Important: We do not engage directly with brands; instead, we work closely with you, acting on behalf of the brands. Criteo’s expert team handles campaign management for you. They work closely with your brand partners, optimize performance, and ensure alignment with your goals.  Benefits: Hands-off for your team. Access to Criteo’s advanced analytics and expertise. Scalable and efficient campaign execution. Example: Think of Criteo as your experienced shop staff. They serve customers, suggest flavor combinations, and ensure everyone leaves happy, while you focus on running the business.  Option 3: Full Self-Service for Advertisers Important: Brands handle their own campaign operations, but some involvement from your end can still be expected, as they may reach out to you with questions or issues.Advertisers manage their own campaigns directly through your Private Market platform. You provide access and support, but they handle setup, optimization, and reporting.  Benefits: Minimal involvement from your team. Empowers advertisers with control and flexibility. Scales easily across multiple partners. Example: At this frozen yogurt shop, customers serve themselves. They choose their flavors, add toppings, and pay based on what they take. You provide the tools, they create the experience. These models aren’t mutually exclusive. You can: Start with one approach and shift as your needs evolve. Use different models for different advertiser segments. Mix and match based on campaign complexity or team capacity.  (255 words) - [wp-content/uploads/2024/07/q3-politics_curated-seasonal-supply-package-pmps-commerce-grid-pdf.html](/content/wp-content/uploads/2024/07/q3-politics_curated-seasonal-supply-package-pmps-commerce-grid-pdf.html) (302 words) - [Best practices for creating GO campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/best-practices-for-creating-go-campaigns-il7svnmmx5/steps/4805032/index.html): Launch GO campaigns early in the month We recommend launching GO campaigns early in the month, as this ensures full ongoing optimization of the monthly budget. Campaigns will spend the full monthly limit, whether launched early or late in the month. During the first month, your average daily budget will be adjusted to align with your monthly limit.  Launching campaigns later in the month may require setting a lower monthly limit to prevent spending more than your expected amount. Alternatively, it may be necessary to start with a lower budget and adjust the budget upward early in the following month. (545 words) - [View Your Fees | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/view-your-fees-pfutozsnqn/steps/5236400/index.html): View your feesThe Fees dashboard gives you full visibility into all fees applied to your Commerce Yield account—organized into two clear categories. Fees are configured by your Criteo team and expressed as a percentage of your working media spend (WMS). Working media spend (WMS) is the total media spend on campaigns running across your inventory before any fees are applied.Where to find the Fees dashboardGo to Account Settings (top-right) > Fees. Or, step by step:Select the Account Settings icon in the top-right corner of the navigation bar.Select Fees from the left panel.The Fees dashboard is read-only. To discuss your fee structure, contact your Criteo representative.Fee categoriesFees are organized into two categories:Platform feesPlatform fees cover access to Criteo's retail media infrastructure.Fee typeWhat it coversSSP feeFee for using Criteo's supply-side platform to monetize your inventoryProfessional Services feesProfessional Services fees cover services that Criteo provides to support your retail media program.Fee typeWhat it coversWhere it appliesCampaign ManagementCriteo's management of campaigns running on your inventoryCampaigns running on your supply account onlySales EnablementSupport for your in-house sales team in building data-driven sales materials to grow advertiser demand on your networkAll retailer-sold campaigns, including both your supply account and private market demand accountsSelf-Service EnablementExpert campaign management support to improve performance and accelerate delivery for self-service advertisers on your networkCampaigns running on your private market demand accounts onlyNote: The Campaign Management fee was previously listed as "Managed Service Fee." The service it covers has not changed.Note: The Sales Enablement fee and Self-Service Enablement fee only appear in your Fees dashboard if they are part of your active agreement with Criteo. If you don't see them listed, they do not apply to your account. Contact your Criteo representative if you have questions about your agreement.Note: In the current version, the Self-Service Enablement fee applies to all brands on your network. The ability to apply this fee to specific brands will be available in a future update.If you have questions about the fees on your account, contact your Criteo representative. (263 words) - [wp-content/uploads/2024/07/q3-curated-seasonal-supply-packages-olympics-pdf.html](/content/wp-content/uploads/2024/07/q3-curated-seasonal-supply-packages-olympics-pdf.html) (296 words) - [About Balances | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/about-balances-jyyvv69jx1/steps/3357379/index.html): Starting, pausing, editing, and linking a balance. (720 words) - [December 2024 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/december-2024-jagawqscxg/steps/4031272/index.html): Read on for more information about feature updates and releases. (27 words) - [Silux | ES - Criteo](/content/es/success-stories/silux/index.html): Pujas automatizadas eficientes para Silux, retailer de piezas de recambio para automóvil. (606 words) - [How to troubleshoot security code non delivery | Commerce Growth Help Center](/content/help/kb/guide/en/how-to-troubleshoot-security-code-non-delivery-gfeln0g597/steps/2062475/index.html): While logging into Commerce Growth, the two-factor authentication system sends you a security code by email. Sometimes, you may not successfully receive this email.The most effective solution to be sure to receive our emails is to whitelist noreply@criteo.com. This means adding our email address noreply@criteo.com to your approved sender's list or address book. For more information on how to whitelist an email address, scroll down.If this happens to you, you should first check if:You have access to the mailbox associated with the email you use to log in If you are using a shared login and can’t access the original mailbox, you will have to create a unique login that you can access. We recommend that you create your own Criteo user account with your business email address.Your automatic email transfer rules to another email system are up to date If you have your emails directed to another mailbox system, for example, from Outlook to Gmail, be sure to check your original mailbox.If you have received the email in your original mailbox, you can do the following to ensure the emails are directed properly to the mailbox of your choice:Add noreply@criteo.com as a trusted sender.Update the automatic transfer rule.For example, to transfer our emails from Outlook to Gmail, set the rule - “When receiving emails from noreply@criteo.com > transfer to Gmail mailbox”If you have not received the email in your default mailbox, please contact your company's IT department to add noreply@criteo.com as a trusted sender in the generic company mailbox rules.Your company automatically forward all emails from Criteo to another mailbox or folder If yes, be sure to check the mailbox or the folders.Check your Spam/Junk foldersThere is a chance the email has been flagged as Spam.Add noreply@criteo.com as a trusted sender and move the email from the Spam folder to Mailbox. We also advise you to check with your company's IT department that your company's antispam solution allows emails from noreply@criteo.com.Please wait for 5 minutes before asking for a new security codeSometimes the email takes up to 5 minutes to be delivered. You can ask for a new security code, by clicking on Send a new code. (776 words) - [Understanding Discounts | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/understanding-discounts-9iwyaci3fw/steps/4724348/index.html): The Discounts feature allows you to offer custom pricing on specific campaigns, without changing the global rate card for all advertisers. It is designed to give you greater control over how you price and sell your inventory at the campaign level.  This gives you more flexibility to: Offer special rates to strategic partners. Run seasonal or promotional pricing. Encourage advertisers to use underutilized inventory.  (447 words) - [Q4 Curated / Seasonal Supply Packages: Holiday Travel](/content/wp-content/uploads/2024/07/q4-curated-_-seasonal-supply-packages_-holiday-travel-pdf.html) (303 words) - [wp-content/uploads/2024/07/q4-halloween-curated-seasonal-supply-package-pmps-commerce-grid-pdf.html](/content/wp-content/uploads/2024/07/q4-halloween-curated-seasonal-supply-package-pmps-commerce-grid-pdf.html) (285 words) - [Homepage in Commerce Growth | Commerce Growth Help Center](/content/help/kb/guide/en/homepage-in-commerce-growth-mpzaeelisp/steps/1594849/index.html): Within Homepage, you can see notifications and an overview of your campaigns and ad sets performance and navigate easily to Campaigns and Analytics.   You can access Homepage when you log into Commerce Growth or via the Navigation Bar. Homepage is available in two versions: Mono-account view offering insights at an advertiser levelMulti-account view providing consolidated insights across advertisers for users with a large portfolio (75 words) - [Welcome to Commerce Growth! | Commerce Growth Help Center](/content/help/kb/guide/en/welcome-to-commerce-growth-gl409cun60/steps/1741752/index.html): Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web.   Getting started with Commerce Growth is easy. Once a campaign is live, AI helps to make decisions on your behalf, automatically optimizing towards the best performance outcome, including bids, budget and creative to reach a relevant audience.  Never worry again about missing an opportunity to reach your best customers. With Commerce Growth, you’re present when your current customers and your next top customers are ready to buy. (111 words) - [Q4 Curated / Seasonal Supply Packages: Holiday Shoppers](/content/wp-content/uploads/2024/07/q4-curated-_-seasonal-supply-packages_-black-friday-cyber-monday-shoppers-pdf.html) (258 words) - [Q4 Curated / Seasonal Supply Packages: Christmas](/content/wp-content/uploads/2024/07/q4-curated-_-seasonal-supply-packages_-christmas-food-shoppers-pdf.html) (278 words) - [Ryan Damon | RU - Criteo.com](/content/ru/company/team/ryan-damon/index.html): Райан Деймон является главным юрисконсультом и директором по трансформации Criteo. (161 words) - [Nano Interactive](/content/wp-content/uploads/2024/07/nano-interactive_us-politics-one-pager-2024-pdf.html) (250 words) - [What's New on Commerce Yield 2026 | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/whats-new-on-commerce-yield-2026-vfp7ld5jdc/steps/5745957/index.html): Stay up to date with the latest features, improvements, and updates to Commerce Yield. New releases are published as they become generally available.Looking for something else? Browse the full Commerce Yield Help Center or contact your Criteo account team for questions about feature availability and rollout timelines. (597 words) - [How to choose the right advertising objective | Commerce Growth Help Center](/content/help/kb/guide/en/how-to-choose-the-right-advertising-objective-0qhanetqmk/steps/775647/index.html): This article will help you choose the right advertising objective for a newly launched Criteo campaign to meet your Goal for Customer Acquisition and Retention.Setting up Goals makes monitoring and reporting on your campaign performance more accurate, while Objectives help us recommend features and settings for you to succeed.How do you choose your Campaign Goal?Determine the profile of your target customer and select between Acquisition and Retention to find your next top buyer or turn your audience into loyal customers.  Let’s say you want to: Bring new customers to your business, including new visitors or users who have not yet made a purchase. Create an Acquisition Campaign to engage with new users and/or existing visitors who have not yet made a purchase. To maximize scale and performance, we recommend using wider audiences, like Prospecting or Broad targetting. However, if you have a specific target audience in mind, you can use any of the Criteo powered customizable audiences.Retain your existing customers and grow their lifetime value. For this use case, you need to create a Retention Campaign to engage with your customers based on their purchase frequency or recency as well as their website path to purchase actions. We recommend using Retargeting for a more scalable and automated approach, or Events audiences or Contact Lists (of CRM or CDP data) for re-engaging with a more specific tailored segment. Our tip: Use both Acquisition and Retention campaigns to maximize engagement across the entire user journey.   Acquisition campaigns will constantly feed your website audience with new potential customers, while retention campaigns will help convert them into loyal clients. When selecting the audience to target, ensure the audience aligns with your campaign goals by using parameters like including/excluding buyers (for example, if you are trying to acquire new customers, and your definition of a new customer is someone who has never made a purchase, when using a customizable audience, make sure to exclude buyers – for more information on this approach, check out the “Manage Visitors” section here)   Read more about best practices on audiences for Acquisition and Retention here. (318 words) - [wp-content/uploads/2024/07/q2-tennis-us-open-curated-seasonal-supply-package-pmps-commerce-grid-pdf.html](/content/wp-content/uploads/2024/07/q2-tennis-us-open-curated-seasonal-supply-package-pmps-commerce-grid-pdf.html) (288 words) - [/2026-01/retail-media/account-management/accounts/{accountId}/brands/add - Criteo Docs](/content/developers/retail-media/reference/accounts/2026-01retail-mediaaccount-managementaccounts-brandsadd.html): Add brands to an account (308 words) - [wp-content/uploads/2024/07/q3-curated-back-to-school-2024-pdf.html](/content/wp-content/uploads/2024/07/q3-curated-back-to-school-2024-pdf.html) (246 words) - [Q4 Curated / Seasonal Supply Packages: Thanksgiving](/content/wp-content/uploads/2024/07/q4-curated-_-seasonal-supply-packages_-thanksgiving-pdf.html) (282 words) - [Ryan Damon | Chief Legal e Transformation Officer di Criteo](/content/it/company/team/ryan-damon/index.html): Ryan Damon Chief Legal e Transformation Officer di Criteo. (679 words) - [Laplace's Causal Demon - Criteo AI Lab](/content/ailab/laplaces-causal-demon/index.html) (487 words) - [Full-funnel marketing and the customer journey | Commerce Growth Help Center](/content/help/kb/guide/en/full-funnel-marketing-and-the-customer-journey-7agf7jzmez/steps/775745/index.html): When marketers run ad campaigns, the goal is volume and to drive as much sales as possible. However, every customer journey is different, and their ad experience should differ, too. Your customers discover, compare, and buy products across channels and devices, which means you need to know what customers want to buy and where and when they're ready to purchase. When running a full-funnel advertising campaign, you can display relevant ads for every touchpoint in the customer journey. There are three stages in the buyer journey: Awareness, Consideration, and Conversion. Here’s how your Criteo campaigns drive results across each stage.Awareness: Get noticed. Make your brand more visible.With 1.9 billion active monthly shoppers passing through the Criteo network, we build profiles of the ideal shopper for your business. The top 1% of matches (totally new users) receive display ads to build awareness and drive traffic to your site. Our direct access to 3500+ premium publishers means Criteo ads get placed before others on the top-tier publisher and media sites.  Consideration: Get traffic. Drive high-value prospects to your website and app.The Criteo AI Engine analyzes data from over 1 billion transactions every month. We show ads to high-value prospects based on browsing & buying behavior. Intelligent product recommendations mean your ads automatically feature the products most likely to trigger visits and engagement. Flexible targeting allows you to build audiences from Criteo’s commerce data set or your prospect and customer lists.  Conversion: Get sales. Encourage interested people to buy.With over 1.5B+ cross-device IDs matched across 120+ buyer intent signals on 35B+ daily shopping events, we show hyper-relevant ads with the highest likelihood of conversion. Criteo retargeting ads deliver a 13x return on Ad spend by showing special deals and offers wherever shoppers go next. Dynamic ads can also bring app users back. Criteo can close the loop between your physical store and your website by showing ads to your offline customers based on offline shopping behavior. (334 words) - [wp-content/uploads/2024/07/q3-curated-seasonal-summer-fashion-shoppers-pdf.html](/content/wp-content/uploads/2024/07/q3-curated-seasonal-summer-fashion-shoppers-pdf.html) (240 words) - [Understand alerts for abnormal drops in tag events | Commerce Growth Help Center](/content/help/kb/guide/en/understand-alerts-for-abnormal-drops-in-tag-events-cxjx0mp00r/steps/2135748/index.html): Criteo will notify you if there is a significant drop for an event that was used in a campaign or audience in the past week. Alerts would be sent if the valid event count drops below a healthy event count. Healthy event count is computed based on statistical data in the last 45 days unique to each partner. An alert is raised when all the following conditions are met:The number of the previous day’s valid events drops below the computed healthy Event count threshold.The event type or parameter is included as mandatory on at least one tag model associated with an active campaign. Tag Model is based on Ad Set objective, Marketing Campaign Objective Creative type, and other parameters.An alert is sent immediately or after a few days depending on the daily number of events in the last 6 months.When an alert is raised, the Business Manager, Administrator, and your account manager from Cirteo, will receive a notification in the Commerce Growth platform along with an email notification. When you receive an alert notification, it will display the name of the event and the dropping percentage. If the alert refers to a certain parameter, the parameter name will be displayed as well and then the dropping percentage will refer to the number of events that didn’t have a valid parameter. The alert will be automatically dismissed (for the specific event for that specific time period|) if one of the following conditions occurs:The number of events raises above the computed threshold.There is no active ad set associated with the given tag model anymore.The given event type or parameter is removed from the tag model associated with the active campaigns.Note: We do not currently support multi-partner setups. For example, OneTag cannot fire an event with several partnerIDs in the call.The alerting computation includes events from all environments ( web, ios, android, and offline). This also means that if 95% of the drop is coming from the web, then drop of events in offline integration will not trigger an alert. (582 words) - [wp-content/uploads/2024/07/q3-curated-seasonal-summer-travel-shoppers-pdf.html](/content/wp-content/uploads/2024/07/q3-curated-seasonal-summer-travel-shoppers-pdf.html) (283 words) - [Introducing GO Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/introducing-go-campaigns-izkof9z42y/steps/4804977/index.html): Before you get started, please note: GO campaigns integrate seamlessly with your existing Commerce Growth setup, utilizing your connected account configurations.GO campaigns automatically create social ads along with other ads. You can start delivering GO campaigns on Meta if you have integrated your Meta Business Manager account with Commerce Growth.GO campaigns can automatically activate Video for Social when the three conditions mentioned below are met:Video is enabledSocial is enabledYour video creative contains three social-compatible videosHD minimum 720pAspect ratios - 1:1, 16:9, or 9:16)GO campaigns offer an efficient, AI-powered way to run cross-channel campaigns across web, app, and social, using Display, Native, and Video ad formats. Powered by Criteo AI, this streamlined campaign creation flow automatically analyzes your data, configures optimal settings for your marketing objectives, and helps you easily set up and manage campaigns, all while saving time and maximizing performance to achieve your goals.What makes GO campaigns so powerful?The answer lies in three game-changing capabilities:Full funnel excellence: Delivers optimized results at every stage of the customer journey, from brand discovery among new-to-brand audiences to new customer acquisition and revenue maximization.AI-Driven performance: Proprietary algorithms automatically adjust bidding, targeting, and creative elements in real-time to continuously maximize campaign effectiveness.Dynamic personalization: Intelligent product selection matches each ad to user intent, dramatically increasing engagement and conversion rates.Benefits of GO campaigns include: Maximum performance: Delivers exceptional results through AI-optimized configurations and proven ad formats tailored to crush your specific marketing goals.Effortless setup: Launch high-performing campaigns in minutes, not hours—just a few clicks and you're live.Smart automation: Spend less time on manual optimizations and more time growing your business with our intelligent budget.GO campaigns are ideal for: Growth-oriented businesses that seek high-performance marketing strategies. Performance marketing managers who want automated optimization without manual bid adjustments. Marketers looking to reach their marketing goals across the funnel cost-effectively.Businesses that are looking to build brand salience, reach high-intent new-to-brand audiences, and grow long-term revenue. GO campaigns are a strong fit when you want to: Reach new-to-brand shoppers and grow brand awareness before they start searchingEnter a new market or launch a new productGrow your customer base by converting first-time buyersRe-engage existing visitors and customers to maximize revenueInvest in long-term, sustainable business growthRun a full-funnel strategy, right from audience building to conversion, all in one platformWhen to use them?  GO campaigns are perfect for you if you want to maintain stable growth through a high-performance sales funnel easily and quickly. They work best as ongoing strategies for three essential business goals: Reaching entirely new audiences who've never encountered your brand.Cost-effective acquisition of new customers.Maximizing revenue from new and existing customers. (370 words) - [wp-content/uploads/2024/07/q3-curated-seasonal-summer-entertainment-shoppers-pdf.html](/content/wp-content/uploads/2024/07/q3-curated-seasonal-summer-entertainment-shoppers-pdf.html) (260 words) - [Demo | Criteo](/content/demo/index.html) (249 words) - [Michael Komasinski | CEO di Criteo](/content/it/company/team/michael-komasinski/index.html): Michael Komasinski è il Chief Executive Officer di Criteo. (831 words) - [Edit GO Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/edit-go-campaigns-bitpapph5f/steps/4805054/index.html): Follow the steps to make changes to your GO campaign:Using the left navigation bar, navigate to  Campaigns under the Manage and Measure section.Click the three dots next to the campaign you want to edit. From there, you can view the campaign goal and Edit campaign.Here, you can update: Campaign nameCampaign goal Scheduling and budget Edit Ad setNote: If you're setting a target, Criteo defaults to a 30-day post-click attribution. If you prefer a different attribution window, start by setting an initial target, wait 7-10 days, and adjust the target value to match your preferred attribution window. The difference between attribution windows should generally stay consistent. For example: If you set a 20% COS target using the 30-day post-click model, and after 7 days it's stable at 30% under your 7-day click attribution, you can plan to set future targets in C-Growth around 10% lower than your desired KPI for the 7-day attribution model.  You can also open the ad to make changes to the ad design by clicking on Edit creative. (82 words) - [Retailer Budget | Commerce Yield Help Center](/content/help-cyield/kb/en/retailer-budget-534829/index.html): About Retailer Budget Campaigns, About Authorized Buyers (27 words) - [Understand Your Data | Commerce Max Help Center](/content/help-retailmedia/kb/en/understand-your-data-127274/index.html): Demand-Side Metrics, Understanding Data Freshness, About Cap-out Timestamp, How Commerce Max Selects an Ad, About Product & Placement Impressions, (Offsite) Overview of Attribution (55 words) - [Demand-Side Reporting | Commerce Yield Help Center](/content/help-cyield/kb/en/demand-side-reporting-402973/index.html): Available Demand-Side Reports, Understand your Data, Understand Sales Attribution, Campaign & Line Item Dashboards, Introduction to Demand-Side Analytics, Private Market Reporting FAQs (29 words) - [Ryan Damon | ES - Criteo](/content/es/company/team/ryan-damon/index.html): Ryan Damon es el Director Legal y de Transformación de Criteo. (890 words) - [2025 | Commerce Yield Help Center](/content/help-cyield/kb/en/2025-479187/index.html): January 2025, February 2025, April 2025, May 2025, July 2025, August 2025, September 2025, October 2025, November 2025 (21 words) - [Launch your GO Campaign | Commerce Growth Help Center](/content/help/kb/guide/en/launch-your-go-campaign-ldoye4bc9a/steps/4804945/index.html): Where to find it?Once you get started and, in the Commerce Growth platform:Using the left navigation bar, navigate to the Campaigns section.Click the Create Campaign button. You will get the option to either create a GO campaign or a Custom Campaign.Select GO campaign to enter the creation flow.Key settings and options:   Once you enter the GO campaign creation journey, you will notice that you only need to follow three steps to launch your campaign:   Set up your goal and budget  Design your ad  Review and launchLet's learn how to create your GO campaign step-by-step: (91 words) - [Your Onboarding checklist | Commerce Growth Help Center](/content/help/kb/guide/en/your-onboarding-checklist-zl9fhojnfm/steps/4806169/index.html): Create your account by entering your First name, Last name, Email address, and Password. Then, click on Create and verify account. (28 words) - [Billing and payments | Commerce Growth Help Center](/content/help/kb/guide/en/billing-and-payments-hh21hsjw2o/steps/4795918/index.html): Criteo uses different billing methods, which impact when you pay and how you pay. The billing methods available to you may vary based on the country you operate in.When you set up your Criteo campaigns, you’ll choose a budget for your ads.You’re always in control of how much you spend and can change your budget at any time. Depending on the type of campaign, you’ll only pay when someone takes a specific action with one of your ads. (106 words) - [Future Proof Your Campaign without Third-party Cookies | Commerce Growth Help Center](/content/help/kb/guide/en/future-proof-your-campaign-without-third-party-cookies-yexbml7br1/steps/3156438/index.html): Criteo has a multi-pronged strategy that optimizes addressability support in real-time during every ad call instance.We enable targeting, measurement, creative and product recommendations, and so much more by connecting demand to matched supply via future-proof first-party identifiers.We use first-party data when available for authenticated users in Chrome, as well as on other browsers and environments.We leverage Google Privacy Sandbox in Chrome where unauthenticated users can still be reached on a user level within the Privacy Sandbox APIs.We also connect our clients directly to highly addressable Closed Environments like Retail Media Onsite and Social, right from within our platforms.You can learn more about our addressability strategy by listening in to our Chief Product Officer, Todd Parsons, during his recorded webinar for partners here. (201 words) - [Monetization Reporting | Commerce Yield Help Center](/content/help-cyield/kb/en/monetization-reporting-402971/index.html): Supply-Side Dashboard, Offline Sales Reporting, Supply-Side Metrics, Activate the Criteo Offline Sales Native Snowflake app (24 words) - [Onsite Inventory Monetization | Commerce Yield Help Center](/content/help-cyield/kb/en/onsite-inventory-monetization-501552/index.html): Onsite Sponsored Products, Onsite Display, Onsite Video (26 words) - [Page not found | RU - Criteo.com](/content/ru/blog/infographic-how-to-increase-app-retention/index.html) (517 words) - [ru/blog/ebook-d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-d0-bf-d0-be-d0-ba-d1-80-d0-be-d1-81-d1-81-d0-ba-d0-b0-d0-bd-d0-b0-d0-bb-d1-8c-d0-bd-d0-be-d0-bc-d1-83-d0-bc-d0-b0-d1-80.html](/content/ru/blog/ebook-d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-d0-bf-d0-be-d0-ba-d1-80-d0-be-d1-81-d1-81-d0-ba-d0-b0-d0-bd-d0-b0-d0-bb-d1-8c-d0-bd-d0-be-d0-bc-d1-83-d0-bc-d0-b0-d1-80.html) (2,101 words) - [Set Up Your Product Catalog | Commerce Growth Help Center](/content/help/kb/en/set-up-your-product-catalog-487622/index.html): Set Up Your Criteo OneTag, About Product Catalog, Set up your Product Catalog (44 words) - [Campaign Archiving | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/campaign-archiving-r2mbqupcmw/steps/3833591/index.html): Important: As a retailer, you have access to two separate sides in your Supply account. The Supply side provides reports and tools to manage your monetization program across all demand sources.The Demand side allows you to set up your private market campaigns.To switch between the two sides, use the dropdown right next to the brand logo at the top left corner of the platform. The following content is relevant to the Demand side of your account. Onsite Display and Onsite Sponsored Products campaigns that have been inactive for 13 months or more will automatically be archived in all Demand accounts. An onsite campaign qualifies as inactive when the line items' end dates are 13 months or more in the past, from the current date. No archiving will occur if its line item(s) do not have end dates.Note: Archiving runs on a daily basis.Important: When an onsite campaign is archived, it will no longer appear in the default view on the Campaigns dashboard. Archived campaigns and line items do not display graphs or total KPIs in the Campaign or Line Item dashboard views. All performance data remains available in the Analytics dashboard and can be accessed through reports for up to two years.This means you can still view which SKUs, keywords, and placements your campaign served on. However, you can adjust the Campaigns filter settings to view all archived onsite campaigns by switching from All but Archived to Archived or All Status.  Remember: To avoid having your onsite campaign archived, update its line item’s end date. This ensures it remains active and visible. (103 words) - [help/kb/guide/it/glossary-of-advertising-yus31dbk7l/steps/2331986/index.html](/content/help/kb/guide/it/glossary-of-advertising-yus31dbk7l/steps/2331986/index.html) (913 words) - [Tools | Commerce Yield Help Center](/content/help-cyield/kb/en/tools-402961/index.html): Line Item Prioritization, Onsite Display Line Item Review Center, Pricing Management Tools, About the Change History Tool (21 words) - [퀸잇 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/queenit/index.html): TV Audience Extension 으로 첫 구매부터 리텐션까지 브랜드 로열티 강화시킨 퀸잇 (570 words) - [The State of Health & Beauty - Download Free Report | Criteo](/content/go/cn/2025-health-beauty-report-cn/index.html): Fresh insights based on commerce data from hundreds of Health & Beauty players and results from our global survey of shoppers. (127 words) - [Introduction to Commerce Yield | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/introduction-to-commerce-yield-w6hbvze3pf/steps/4896705/index.html): Commerce Yield empowers retailers, looking to control, scale, and maximize inventory and data asset monetization. It offers yield monetization capabilities and tools for commerce inventory and first-party data.  Our enterprise-grade monetization solution: Ensures that you can drive revenue from your audiences and inventory. It allows you to deliver measurable performance and actionable insights to partners, all within a single platform. Efficiently implement, control, and scale your monetization business with ease through this solution. (249 words) - [Configuration | Commerce Yield Help Center](/content/help-cyield/kb/en/configuration-501581/index.html): Inventory Management, Campaign Profiles, Campaign Availability (10 words) - [User Management | Commerce Yield Help Center](/content/help-cyield/kb/en/user-management-480825/index.html): Add a New User, Create User Profile, Join Multiple Accounts, User Roles (34 words) - [In The News | Criteo](/content/news/in-the-news/index.html) (140 words) - [Criteo AI Lab Blog](/content/ailab/research-blog/index.html): Blog posts from the Criteo AI Lab team on production experiences, life at Criteo, conference summaries, publications summaries etc. (480 words) - [MPO Single Seller Campaigns - Criteo Docs](/content/developers/marketing-solutions/docs/single-seller-campaigns/index.html) (3,033 words) - [MLiTRW Conference - Criteo AI Lab](/content/ailab/mlitrw-2018/index.html) (337 words) - [How to troubleshoot Product Catalog errors | Commerce Growth Help Center](/content/help/kb/guide/en/how-to-troubleshoot-product-catalog-errors-bkfaduwle1/steps/1725101/index.html): When setting up or updating your Product Catalog feed, you may encounter errors during the ingestion process. These errors typically occur when Criteo is unable to access, download, or parse your feed file correctly. This guide helps you:Understand why a feed ingestion error occurredIdentify where in the ingestion process the issue happenedApply concrete, client‑actionable fixes to resolve itTo minimize errors, make sure your feed:Is available at import timeUses the correct protocol (HTTP, FTP, or SFTP)Matches the expected file format and structure (CSV, XML, or JSON)If you are configuring your catalog for the first time or want to review best practices, see: Set up your Product CatalogWhere to find feed ingestion errors? To view errors related to your Product Catalog feed:Go to Assets → Product CatalogOpen the Product Catalog OverviewScroll down to ImportsClick on an error to see more detailsError categories Feed ingestion errors are grouped into the following categories, matching the structure used in the Criteo UI:Error typeOverviewCredentialsErrors related to authentication or access rights to your feed source.DownloadsErrors that occur while retrieving the feed file, such as missing files, network issues, pagination problems, or timeouts.FTP servicesErrors specific to FTP or SFTP connections and file transfers.ParsingErrors that occur after the file is downloaded, when Criteo attempts to read and interpret the feed content.Click on a category below to see the most common errors, their possible causes, and step‑by‑step guidance to fix them. (244 words) - [Agency Workspace | Commerce Growth Help Center](/content/help/kb/en/agency-workspace-218930/index.html): Accessing your agency’s account, Managing advertiser accounts, Managing agency user accounts, Agency users and permissions (68 words) - [Welcome to Your Account | Commerce Yield Help Center](/content/help-cyield/kb/en/welcome-to-your-account-501517/index.html): Notifications (Supply-side), Privacy FAQs, Commerce Yield Glossary, Your Account Overview, Manage Users, Stay Logged In - Commerce Yield, Account Support and Troubleshooting FAQs, Account Information, Account Password Settings (58 words) - [Using Criteo AI Responsibly | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/using-criteo-ai-responsibly-wy26rxc4oi/steps/5008521/index.html): Create easy to follow explanations and guides. Improve customer success and reduce support cost (95 words) - [404 Not found](/content/wp-content/uploads/2018/06/criteo-job-applicants-privacy-notice-may-2018-pdf.html) (15 words) - [Get started with Criteo's Marketing Solutions API | Commerce Growth Help Center](/content/help/kb/guide/en/get-started-with-criteos-marketing-solutions-api-r9e5r03y2e/steps/2531460/index.html): The Criteo API empowers developers to programmatically build on the world’s largest advertising network. With the API, you can unlock the power of Criteo’s industry-leading innovations. Leverage Criteo's powerful targeting solutions to create flexible apps customized to your needs, then automate and scale them. Common use cases for Marketing Solutions APIBuild custom reports: Get granular insights into campaigns, with the ability to compare performance across 100+ metricsAutomated campaign management: Retrieve and update ad setsCreate and update audiences: Easily create and manage specific audience segments, using your own CRM or data from your CDP, DMP, and other sourcesAutomated creative management: Setup and manage creatives and adsFor advertisers managing large, complex, or many accounts, the Criteo API can help by providing fine-tuned controls, customization, and automation capabilities. Through the API, you can also integrate Criteo campaigns with your internal or third-party tools. (159 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2021/05/manual-dam-core-chapter1-budgeting-2021-es-pdf.html) (2,077 words) - [¿Qué es un KPI? Cómo determinar el objetivo correcto para su negocio | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/what-is-a-kpi-how-to-determine-the-right-goal-for-your-business-qtwbp9dhx0/steps/775720/index.html): Un KPI o un indicador clave de rendimiento es el objetivo que desea alcanzar. En otras palabras, es cómo mides el éxito de una campaña. Como cada negocio, cada campaña de marketing es única. Cada vendedor tiene una visión diferente del éxito. Y es por eso que establecer indicadores clave de rendimiento (KPI) es tan importante cuando lanzas una nueva campaña. Puede comenzar haciendo algunas preguntas básicas: ¿cuál es el enfoque del negocio? ¿Está vendiendo productos, tratando de generar clientes potenciales o generando suscripciones? Para las campañas de Criteo, los KPI comunes son ROAS, COS o CPO. Vamos a desglosarlos. Retorno de la inversión publicitaria (ROAS) Este KPI muestra cuántos ingresos obtienes por cada dólar invertido en publicidad. El ROAS se expresa como una proporción, como 2:1. Si su KPI es un ROAS de 2:1, eso significa que quiere $2 en ingresos por cada $1 invertido. En otras palabras, si gastó $ 500 en una campaña publicitaria, desea que genere $ 1000 en ingresos. Costo de Venta (COS) Esto muestra el costo publicitario como un porcentaje de los ingresos por ventas y se calcula dividiendo el gasto publicitario por los ingresos generados. El COS se expresa como un porcentaje. Por ejemplo, un gasto publicitario de $1 dividido por $2 de ingresos equivale a un COS del 50 %. Costo por pedido (CPO) Mide el costo de generar una sola venta. Se calcula dividiendo la inversión publicitaria por el número total de conversiones o pedidos. El CPO se expresa como una cantidad en dólares. Si gastó $100 y la campaña generó 25 pedidos, su CPO sería 100 dividido por 25, o $4. KPI secundarios Una vez que haya establecido sus KPI principales, puede considerar algunos KPI adicionales que los especialistas en marketing suelen usar para medir la efectividad de la campaña. Algunos se utilizan para medir la conciencia, mientras que otros son para el rendimiento: Métricas de conciencia: Alcance: el porcentaje de su público al que influye su campaña. Costo por mil impresiones (CPM): una métrica de informes estándar y un modelo de precios para la publicidad digital. Si compra 10.000 impresiones a un CPM de $2,00, costaría $20. Clics: el número de clics en su anuncio. Tasa de clics (CTR): el porcentaje de usuarios que hicieron clic en su anuncio del total de impresiones. Si tuviste 1000 impresiones y 10 clics, tu CTR es del 1%. Métricas de rendimiento: Tasa de conversión (CR): la tasa a la que los compradores o clientes potenciales pasan a la siguiente etapa, ya sea mediante una compra o una suscripción. Tasa de conversión de clics (CTC%): el porcentaje de usuarios que ven su anuncio, hacen clic y convierten. Tasa de conversión de vistas (VTC%): el porcentaje de usuarios que ven su anuncio, no hacen clic, pero regresan más tarde a su sitio para convertir. Eficiencia frente a escala Estos KPI no deben medirse en el vacío. Su enfoque número uno como comercializador digital debe ser administrar los costos, pero si su presupuesto es demasiado bajo, es posible que no vea ningún resultado de su campaña. Eso es lo que llamamos "eficiencia versus escala". Una campaña que recorre la línea entre la escala y la eficiencia es la mejor campaña que puede ejecutar. Considere una variedad de factores, incluidos los costos operativos, los márgenes, los costos de envío y muchos otros, para llegar a un objetivo de ROI realista, uno que le permita estar frente a tantos usuarios de alto valor como sea posible con el correcto anuncio en el momento adecuado. Al comprender cómo su negocio define el éxito, podemos desbloquear las mejores estrategias para hacer crecer sus campañas. Aprende cómo crear una nueva campaña aquí. (624 words) - [Reporting Diagnostic Guide - Criteo Docs](/content/developers/retail-media/docs/reporting-overview-diagnostic-guide/index.html): Understanding how SSP and DSP reporting works, how to align API results with the UI, and how to navigate rate limits, data latency, and reporting discrepancies. (1,359 words) - [Accounts Settings | Commerce Growth Help Center](/content/help/kb/en/accounts-settings-105024/index.html): Password settings, Managing user roles, Activity Logs, About Accounts, Connections, Profile Language Settings, Manage your email notification preferences (36 words) - [Brand Safety | Commerce Growth Help Center](/content/help/kb/en/brand-safety-119224/index.html): Brand safety targeting (44 words) - [Research team - Criteo AI Lab](/content/ailab/research-team/index.html) (364 words) - [Ryan Damon | Criteo의 최고 법률 및 혁신 책임자](/content/kr/company/team/ryan-damon/index.html): Ryan Damon은 Criteo의 최고 법률 및 혁신 책임자로서 법률을 감독하고 당사의 상거래 미디어 플랫폼에 대한 혁신을 추진합니다. (385 words) - [Coupon - Criteo Docs](/content/developers/marketing-solutions/docs/coupon/index.html) (1,036 words) - [Ryan Damon - CN - Criteo](/content/cn/company/team/ryan-damon/index.html): 首席法务与业务转型官 Ryan Damon现任Criteo首席法务与业务转型官，除全面负责公司的法务、合规与公共事务外，亦主导推动转型战略举措，以支持Criteo商业媒体平台愿景及实施路线图的落地，涵盖交易基础设施与定制化能力建设。 在加入Criteo之前，Ryan曾供职于Riverbed Technology长达十一年，离任前三年担任高级副总裁、总法律顾问兼秘书，主导法律与企业发展战略，并领导了Riverbed与Thoma Bravo的私有化交易。他曾在嘉信理财担任高级法律职务，早期作为硅谷Gunderson Dettmer律师事务所律师，为科技初创企业及风投机构提供法律服务。其职业生涯始于爱迪生国际公司，担任软件程序员。 Ryan毕业于加州大学洛杉矶分校，获得地理学学士学位（主修计算机方向），后取得加州大学黑斯廷斯法学院法学博士学位。 (66 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [Michael Komasinski | director ejecutivo de Criteo](/content/es/company/team/michael-komasinski/index.html): Michael Komasinski es el director ejecutivo de Criteo e impulsa la innovación basada en IA, el crecimiento acelerado y la escala en nuestra plataforma de medios comerciales con más de 20 años de experiencia en AdTech.rae (207 words) - [Reporting | Commerce Growth Help Center](/content/help/kb/en/reporting-105048/index.html): Introducing Analytics module, Understanding Business KPIs, Set up your reporting, Viewability metrics in Analytics, Full list of available metrics, Create your Custom reports in Analytics, Modeled (All) metrics in Analytics, User behavior breakdowns in Custom report, About Attribution Models for Custom reports, Path to purchase report, Conversion Events Reporting (52 words) - [Michael Komasinski | 크리테오 최고경영자](/content/kr/company/team/michael-komasinski/index.html): Michael Komasinski는 Criteo의 CEO로 20년 이상의 AdTech 전문 지식을 바탕으로 AI 기반 혁신, 가속화된 성장 및 커머스 미디어 플랫폼 전반의 규모 확장을 추진하고 있습니다. (297 words) - [Che cos'è un KPI? Come determinare l'obiettivo giusto per il tuo business | Guida Criteo Commerce Growth](/content/help/kb/guide/it/what-is-a-kpi-how-to-determine-the-right-goal-for-your-business-qtwbp9dhx0/steps/775720/index.html): Un KPI o un Key Performance Indicator è l'obiettivo che vuoi raggiungere. In altre parole, è come si misura il successo di una campagna. Come ogni azienda, ogni campagna di marketing è unica. Ogni marketer ha una visione diversa del successo. Ed è per questo che stabilire indicatori chiave di prestazione (KPI) è così importante quando si lancia una nuova campagna. Puoi iniziare ponendo alcune domande fondamentali: qual è l'obiettivo dell'attività? Stai vendendo merce, cercando di generare contatti o aumentare gli abbonamenti? Per le campagne Criteo, i KPI comuni sono ROAS, COS o CPO. Analizziamoli. Ritorno sulla spesa pubblicitaria (ROAS) Questo KPI mostra quante entrate guadagni per ogni dollaro di spesa pubblicitaria. Il ritorno sulla spesa pubblicitaria è espresso come rapporto, ad esempio 2:1. Se il tuo KPI è un ROAS 2:1, significa che vuoi $ 2 di entrate per ogni $ 1 investito. In altre parole, se hai speso $ 500 in una campagna pubblicitaria, vuoi che generi $ 1000 di entrate. Costo di vendita (COS) Questo mostra il costo dell'annuncio come percentuale delle entrate di vendita e viene calcolato dividendo la spesa pubblicitaria per le entrate generate. COS è espresso in percentuale. Ad esempio, una spesa pubblicitaria di $ 1 divisa per $ 2 di entrate equivale a una COS del 50%. Costo per ordine (CPO) Questo misura il costo per generare una singola vendita. Viene calcolato dividendo la spesa pubblicitaria per il numero totale di conversioni o ordini. Il CPO è espresso come importo in dollari. Se hai speso $ 100 e la campagna ha ricevuto 25 ordini, il tuo CPO sarebbe 100 diviso 25, o $ 4. KPI secondari Dopo aver stabilito i tuoi KPI primari, puoi prendere in considerazione alcuni KPI aggiuntivi che i professionisti del marketing utilizzano comunemente per misurare l'efficacia della campagna. Alcuni sono usati per misurare la consapevolezza mentre altri sono per le prestazioni: Metriche di consapevolezza: Reach: la percentuale del tuo pubblico che la tua campagna sta influenzando. Costo per mille impressioni (CPM): una metrica di reporting standard e un modello di prezzo per la pubblicità digitale. Se acquisti 10.000 impressioni a un CPM di $ 2,00, costerebbe $ 20. Clic: il numero di clic sul tuo annuncio. Percentuale di clic (CTR): la percentuale di utenti che hanno fatto clic sul tuo annuncio rispetto alle impressioni totali. Se hai avuto 1000 impressioni e 10 clic, il tuo CTR è dell'1%. Metriche sulle prestazioni: Tasso di conversione (CR): il tasso al quale gli acquirenti o i lead si convertono alla fase successiva, tramite un acquisto o un abbonamento. Tasso di conversione click-through (CTC%): la percentuale di utenti che visualizzano il tuo annuncio, fanno clic e convertono. Tasso di conversione view-through (VTC%): la percentuale di utenti che vedono il tuo annuncio, non fanno clic, ma tornano successivamente al tuo sito per convertire. Efficienza contro scala Questi KPI non dovrebbero essere misurati nel vuoto. Il tuo obiettivo numero uno come marketer digitale dovrebbe essere la gestione dei costi, ma se il tuo budget è troppo basso, potresti non vedere alcun risultato dalla tua campagna. Questo è ciò che chiamiamo "efficienza contro scala". Una campagna che va al limite tra scala ed efficienza è la migliore campagna che puoi eseguire. Esamina una varietà di fattori, tra cui costi operativi, margini, costi di spedizione e molti altri, per arrivare a un obiettivo di ROI realistico, che ti consentirà di raggiungere il maggior numero possibile di utenti di alto valore con il giusto annuncio al momento giusto. Comprendendo come la tua azienda definisce il successo, possiamo sbloccare le migliori strategie per far crescere le tue campagne. Scopri come creare una nuova campagna qui. (621 words) - [Michael Komasinski | RU - Criteo.com](/content/ru/company/team/michael-komasinski/index.html): Майкл Комасински — генеральный директор Criteo. Он обладает более чем 20-летним опытом работы в AdTech. (190 words) - [es/blog/audience-targeting-how-to-reach-the-right-audience-for-your-digital-advertising.html](/content/es/blog/audience-targeting-how-to-reach-the-right-audience-for-your-digital-advertising.html) (1,268 words) - [Michael Komasinski - CN - Criteo](/content/cn/company/team/michael-komasinski/index.html): Michael Komasinski 是Criteo 的首席执行官，拥有超过20年的广告技术行业经验，在推动业务加速增长、AI驱动创新以及规模化运营方面具备卓越的领导力和出色的业绩表现。在其职业生涯中，他积累了深厚的数据驱动技术专长，并在零售媒体领域拥有丰富经验。 在加入 Criteo 之前，Michael 曾在全球领先的广告与营销服务集团电通担任美洲区的首席执行官、全球数据与技术总裁的职务，同时还是集团管理团队的成员。他于2016年随电通收购 Merkle加入公司，先后负责欧洲、中东和非洲地区以及美洲的业务，并于2021年出任 Merkle 全球首席执行官。 (16 words) - [Criteo AI Lab: Research Areas](/content/ailab/about-us/index.html): Charter of the Criteo AI Lab team and a subset of the machine learning areas we work on. Research scientists make both product and academic contributions. (462 words) - [Security - Criteo AI Lab](/content/ailab/security/index.html): Vulnerability Reporting  At Criteo we take all security issues and disclosures very seriously. Any information such as the… (127 words) - [Transparency and Consent Framework | Commerce Growth Help Center](/content/help/kb/guide/en/transparency-and-consent-framework-bbflejr6xz/steps/1842462/index.html): The Transparency and Consent Framework (TCF) is a self-regulatory initiative developed by IAB Europe in collaboration with organizations and professionals in the digital advertising and publishing industries. It was created to help all participants who display and manage digital advertising comply with the GDPR and ePrivacy Directive when processing personal data and/or accessing and/or storing information on a user’s device. By applying this framework, websites can inform their users of what data is being collected and how vendors are going to use this data for over a dozen granular business processing purposes. For each one of these items, users can give or deny consent, and their choices can then be shared with other players in the ecosystem.  As an advertiser, you have two options to make sure Criteo can respect your user choices:You can use a Consent Management Platform (CMP) that is TCF-compliant to help you comply with GDPR and the ePrivacy Directive. When set to TCF mode, your websites automatically provide us with your users' choices, which will be enforced by Criteo, because OneTag supports IAB’s TCF.You can manually control your user choices and then trigger Criteo’s OneTag only when the user has consented to work with Criteo. To learn more about how to leverage Criteo OneTag support to IAB’s TCF, head to the Intro to the Criteo OneTag. (228 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216525/index.html](/content/academy/monetize-onsite-inventory-data-with-commerce-yield-retail/216525/index.html) (99 words) - [Come individuare email e messaggi falsi, fraudolenti, spoof o phishing. | IT - Criteo](/content/it/trust-center/security/how-to-spot-phishing-campaigns/index.html): Come individuare email e messaggi falsi, fraudolenti, spoof o phishing.   Attenzione: sono state rilevate truffe per ottenere credenziali di Criteo Gli hacker usano email e messaggi per ingannare le persone e per ottenere da loro informazioni personali sensibili. Quando le hanno ottenute, le usano per compiere vari tipi di frode, spacciandosi per le loro […] (675 words) - [Protect Your Account from Scams | Commerce Growth Help Center](/content/help/kb/guide/en/protect-your-account-from-scams-k6eqdssv9x/steps/5646791/index.html): Fraudsters sometimes pretend to be Criteo to steal your credentials, money, or personal information. They may contact you by email, SMS, or social media and ask you to log in, pay money, or share sensitive data. In this article, understand how you can recognize a suspicious message, what to do if you’re unsure, recent phishing and fraud campaigns impersonating Criteo, and how to report a phishing attempt.Key principlesYour Criteo credentials are sensitive. If someone else gets access, they can harm you and your company.Criteo will never:Send time critical warnings by SMS or email asking you to log in and share privileged user dataIssue ultimatums (for example, “log in now or your account will be closed”)Ask you to authenticate or verify your data outside our secure communication channelsAsk you to pay, invest, or deposit money to get or keep a job, earn a commission, or receive a payoutIf a message breaks any of these rules, treat it as suspicious. (100 words) - [GDPR, CCPA, and privacy laws | Commerce Growth Help Center](/content/help/kb/guide/en/gdpr-ccpa-and-privacy-laws-66nw19obbs/steps/775741/index.html): As a global company with headquarters in Europe, Criteo has a strong foundation for dealing with industry best practices, standards, and regulations. We believe that consistency and certainty around privacy and data protection is a win-win for businesses and their consumers.   This is why Criteo is committed to complying with applicable laws and regulations in all countries where we operate, including the General Data Protection Regulation (GDPR) that harmonizes the different data privacy laws across the European Union’s member states and any future regulatory and legislative initiatives around data protection and privacy, such as the California Consumer Privacy Act (CCPA) or the Brazilian General Data Protection Law (LGPD).   Criteo is supporting our clients and publisher partners through their compliance journey by sharing guidelines and best practices about how to meet their own legal obligations. You can find our guidelines here. (147 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [Programs - Criteo AI Lab](/content/ailab/outreach/index.html): Criteo Faculty Research Award The Criteo Faculty Research Award funds machine learning research at leading… (174 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/www2-criteo-com/global_cpg_pulse_2025-pdf.html](/content/www4/en/cpg-consumer-insights/clkn/https/www2-criteo-com/global_cpg_pulse_2025-pdf.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/cpg-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/en/cpg-consumer-insights/clkn/https/app-unbounce-com/variants/324987463/javascript-3acookiebot-renew.html](/content/www4/en/cpg-consumer-insights/clkn/https/app-unbounce-com/variants/324987463/javascript-3acookiebot-renew.html) (11 words) - [最新情報 | Criteo ヘルプ](/content/help/kb/ja/432083/index.html): Criteo の最新情報と新機能のリリースについてご覧ください。 (32 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [What's New on Commerce Max 2026 | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/whats-new-on-commerce-max-2026-xjbachllzz/steps/5684477/index.html): Stay up to date with the latest features, improvements, and updates to Commerce Max. New releases are published as they become generally available.Looking for something else? Browse the full Commerce Max Help Center or contact your Criteo account team for questions about feature availability and rollout timelines. (823 words) - [Careers - Criteo AI Lab](/content/ailab/careers/index.html):     (40 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Agentic AI Symposium - Criteo AI Lab](/content/ailab/agentic-ai-symposium/index.html): Explore the various faces of Agentic AI at the crossroads of the scientific, industry and policy communities! (3,059 words) - [FARFETCH - CN - Criteo Success Story](/content/cn/success-stories/farfetch/index.html): “商业增长”活动让FARFETCH提高了节假日期间的访问流量 (119 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [About Criteo Advisor | Commerce Growth Help Center](/content/help/kb/guide/en/about-criteo-advisor-wubj441ub4/steps/4530900/index.html): Before you start, please note:Criteo Advisor is currently only available in the United Kingdom. Currently, Advisor provides only one recommendation, i.e. activating Meta account, but we’re gradually adding more recommendations.Criteo Advisor is a self-service tool in Commerce Growth that offers personalized recommendations for improving your campaign performance and setup based on your account and campaign details.Note: Criteo Advisor only shows relevant, actionable tips. If a recommendation doesn’t apply to your setup or has already been addressed, it won’t be shown. Why use Criteo Advisor? Criteo Advisor helps you: Identify key actions to boost performance. Act on strategic insights with minimal effort. Save time by reducing manual analysis. Continuously improve your setup.  When to use Criteo Advisor? Use Criteo Advisor throughout your campaign management journey, especially when: Reviewing your technical setup To validate that everything is set up correctly from the start. To ensure your account and campaigns are properly configured.To check for potential issues that could affect delivery or tracking. Maintaining campaign health To keep your campaigns running smoothly during key periods. To receive suggestions that help prevent performance drops. To stay informed about relevant opportunities or missing configurations. How to access Criteo Advisor? You can open Criteo Advisor from any page in Commerce Growth. Just click on Advisor in the top-right corner of your screen.   (176 words) - [www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/en/cpg-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [About the Change History Tool | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-the-change-history-tool-ermhslidqh/steps/5090668/index.html): The Change History Tool is a feature that provides you with direct access to track changes made to campaigns. It shows who made changes, when they were made, and what was modified - helping improve transparency, troubleshoot issues, and manage campaigns more efficiently without relying on support teams.  Why use it? A few reasons to use this tool are: Historical Transparency: Gain clear visibility into whether changes were made by internal or external users, when they occurred, and what was modified - enhancing accountability across teams. Troubleshooting: Quickly identify and resolve issues like unexpected budget shifts or targeting updates without needing support escalation. Campaign Management: Monitor and track changes to budgets, targeting, and status updates to maintain control and optimize performance.  When to use it? You can use this tool in the following cases: To investigate unexpected campaign changes like budget shifts or targeting updates.To troubleshoot performance issues or delivery problems.To track who made changes and when, especially for audits or compliance. During campaign optimization to understand the impact of specific adjustments.Where to find it? You can view the tool in the right corner as a time history icon on the Campaign Dashboard and the Line Item Dashboard.  (431 words) - [MLiTRW Conference - Criteo AI Lab](/content/ailab/mlitrw/index.html): Enjoy going back and forth between Machine Learning theory and real life problems at the 5th Machine Learning in the Real World! (1,193 words) - [help/kb/es/privacy-and-security-105042/index.html](/content/help/kb/es/privacy-and-security-105042/index.html) (58 words) - [Ayuda de Criteo Commerce Growth](/content/help/kb/es/index.html): What's New? , Primeros pasos , Gestionar campañas, Medir resultados, Cuenta y facturación, Localización y resolución de problemas, Documentos API, Data and AI, GO Campaigns (107 words) - [Criteo en pocas palabras | Ayuda de Criteo Commerce Growth](/content/help/kb/es/criteo-in-a-nutshell-327088/index.html): Criteo AI Engine, Criteo Shopper Graph, Dynamic Creative Optimization+, Más información sobre Criteo (49 words) - [Deep Dive: Compression in Commerce Grid Reporting Tools | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/deep-dive-compression-in-commerce-grid-reporting-tools-ucocpavaq8/steps/4746760/index.html): VERSION NOTESOctober 2025: New exact aggregates available, reducing compression on critical reporting keys, effective across all Commerce Grid reporting solutions. See the "Reducing Compression" section below for more.Data Compression Overview Data sampling, often referred to as compression in the context of Commerce Grid's reporting tools, is essentially taking a small, representative snapshot of a much larger dataset instead of examining it all. Think of it like this: You've cooked a huge pot of soup for a party of hundreds. Before serving, you need to check if it has enough salt and seasoning.The Full Data Set: The entire, huge pot of soup.The Data Sample: A single spoonful you taste.You don't need to drink the whole pot to know if it's salty enough. Tasting just one spoonful gives you a quick, accurate-enough idea of the whole pot's flavor. (1,284 words) - [Criteo in breve | Guida Criteo Commerce Growth](/content/help/kb/it/criteo-in-a-nutshell-327088/index.html): L’AI Engine di Criteo, Criteo Shopper Graph, Dynamic Creative Optimization+, Maggiori informazioni su Criteo (141 words) - [Guida Criteo Commerce Growth](/content/help/kb/it/index.html): What's New? , Per iniziare, Gestione delle campagne, Risultati delle misurazioni, Account e fatturazione, Ricerca e risoluzione degli errori, API Documents, Data and AI, GO Campaigns (105 words) - [Monetize Onsite Inventory & Data with Commerce Yield Retail](/content/academy/path/criteo-profitable-retail-media-monetization-yield-certification/monetize-onsite-inventory-data-with-commerce-yield-retail.html): This course will dive into how Criteo can help equip retailers with a monetization strategy specifically designed to address their core objectives through the use of retail media and Commerce Yield Retail. (152 words) - [Retail Media Foundation](/content/academy/path/criteo-profitable-retail-media-monetization-yield-certification/retail-media-foundation/index.html): This course covers the basics of retail media, industry trends, and how to monetize onsite inventory using Criteo's Commerce Yield Retail solutions. (211 words) - [Scale Your Campaign | Commerce Growth Help Center](/content/help/kb/en/scale-your-campaign-296722/index.html): Peak Season Strategies, Doing more with Campaigns , Ad Set A/B Tests, Brand Lift Report, Optimize and troubleshoot, Mobile Measurement Platforms (36 words) - [Bulk Calls - Criteo Docs](/content/developers/retail-media/docs/bulk-calls/index.html): This page describes how to perform bulk calls towards Criteo Retail Media API (250 words) - [Profitable Retail Media: Monetization & Yield Assessment](/content/academy/path/criteo-profitable-retail-media-monetization-yield-certification/profitable-retail-media-monetization-yield-assessment-1.html): This course covers the basics of retail media, industry trends, and how to monetize onsite inventory using Criteo's Commerce Yield Retail solutions. (74 words) - [Commerce Grid – The world's first commerce SSP, built by Criteo](/content/kr/platform/commerce-grid/index.html): 커머스 그리드 (Commerce Grid)는 매체사(Media Owners)를 위한 커머스 SSP로 크리테오의 커머스 신호를 활용한 광고 수익화 솔루션입니다. 광고 에이전시를 위한 큐레이션 기능도 갖춰 프리미엄 딜 구성을 자동화합니다. (592 words) - [Novedad: Segmentación por anuncios en vídeo - Ubicaciones | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-segmentacion-por-anuncios-en-video-ubicaciones-3k1fkhkvn3/steps/4134143/index.html): Febrero de 2025 🚀 Nuevas y actualizadas definiciones de vídeo PLCMT por el IAB Tech Lab¿Qué es? Las definiciones de vídeo PLCMT actualizadas por el lAB Tech Lab estandarizan los formatos de anuncios en vídeo, mejorando la experiencia publicitaria, la identificación del inventario para los Profesionales del marketing y ayudando a los propietarios de los medios a maximizar la monetización. Estas revisiones incluyen nuevas especificaciones de ubicación y un campo para valores de anuncios actualizados. La transición a la nueva taxonomía IAB para las inserciones de vídeo permite seleccionar el tipo de inserción deseada (out-stream o in-stream) a nivel de Line Item para una publicidad más específica. Las nuevas definiciones del PLCMT son:Instream: anuncio que se muestra dentro de un reproductor de vídeo que se reproduce con el sonido activado por defecto o que muestra una clara intención de visionado por parte del consumidor. Sustituye al antiguo "in-stream" e incluye posiciones de anuncios pre-roll, mid-roll o post-roll.Contenido de acompañamiento: se refiere a anuncios de vídeo dentro de contenido de vídeo, donde el consumidor puede estar en la página para ver un vídeo o leer un artículo. Estos anuncios se reproducen con el sonido desactivado por defecto, se reproducen automáticamente cuando están visibles y pueden aparecer en posiciones pre-roll, mid-roll o post-roll.Intersticial/Pantalla completa: anuncios de vídeo en pantalla completa, normalmente in-app, que se reproducen sin contenido de apoyo y no se pueden apartar de la vista.Sin contenido/Standalone: se refiere a anuncios sin contenido de vídeo asociado, que se reproducen con el sonido desactivado por defecto. Estas ubicaciones incluyen formatos en artículos, en banners, en feeds o flotantes. ¿Por qué?Mayor ROI: la nueva categorización PLCMT te ayuda a centrarte en el vídeo premium instream y a categorizar mejor el resto de contenidos, ofreciendo mejores opciones de inventario para los compradores de medios.Mayor rendimiento: ofrece transparencia, ayudándote a tomar decisiones informadas sobre la estrategia de vídeo, equilibrando la escala, el coste y las opciones de anuncios atractivos.Mejora la experiencia del consumidor: ayuda a ofrecer anuncios de vídeo más relevantes y atractivos, mejorando la experiencia de visionado. (355 words) - [Understand Sales Attribution | Commerce Max Help Center](/content/help-retailmedia/kb/en/understand-sales-attribution-127275/index.html): About Attribution, About Data and Invalid Traffic Protection, About Sales Channels, About Assisted Sales (59 words) - [Feeds | Commerce Growth Help Center](/content/help/kb/guide/en/feeds-g98krdz2y9/steps/3852062/index.html): The Feed Management, or Feeds page, allows you to manage one or more feed configurations. You can view, modify, activate, schedule, and archive feeds and monitor their last import status. If you handle multiple feeds, you can link them together and schedule simultaneous imports to update the product data. (1,142 words) - [About Domain & App Bundle Lists (Offsite Only) | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-domain-app-bundle-lists-offsite-only-ghwtkgxeg9/steps/2780529/index.html): Domain & App Bundle Lists define the specific websites or mobile apps where your offsite ads are allowed to serve or should be excluded from. These lists enable fine-grained control over your inventory supply quality and brand safety. By default, all line items have the Criteo blocklists for domains (websites) and app bundles (apps) applied. You can choose to apply additional lists if there are areas you want to make sure your ads do not appear on.  There are two ways you can use lists: Allowlist: Your ads will only appear on the domains or websites you have specified in your list. Blocklist: Your ads will not appear on the domains or websites specified in your list.Note:   Targeting an audience AND an allow list is not typically recommended as the targeting parameters are very narrow and can lead to delivery issues (unless the allow list and audience are both very large).Why it matters? Helps ensure ads appear only in brand-safe or relevant environments. Gives advertisers flexibility to control where ads are served. Can help meet compliance or client-specific inventory policies. Who is it for? Advertisers running offsite campaigns. Media buyers who need inventory controls. Brands with specific requirements for placement or brand safety. When to use it? When you want to limit delivery to specific trusted websites or apps. When excluding low-performing or non-brand-safe domains/apps. To comply with retailer or advertiser restrictions on inventory. Where to find it?  To create and manage domain and app lists: Click Shared Library from the top navigation bar. Select Domain/App Lists from the dropdown to open the list dashboard. (470 words) - [LG Electronics - CN - Criteo Success Story](/content/cn/success-stories/lg-electronics/index.html): LG电子、Criteo及广告代理MediaWise合作推动零售商销售增长 (26 words) - [About Invalid Traffic (IVT) Targeting Segments | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/about-invalid-traffic-ivt-targeting-segments-ltubbiwflv/steps/2797132/index.html): Before starting, please keep in mind:  Invalid traffic includes any non-legitimate impressions or clicks—such as bots, spiders, or unauthorized sources—that can waste advertiser budgets, skew campaign metrics, and harm brand integrity. Invalid traffic (IVT) refers to impressions or clicks that are not generated by genuine human users. It includes automated activity from bots, spiders, fake clicks, and unauthorized access from unapproved IPs or devices.  In contrast, valid traffic originates from legitimate users and is essential for accurate measurement and campaign performance.  Why it matters?  Bidding on this traffic is often deemed wasteful for advertiser. Advertisers want to avoid invalid traffic for several reasons: Cost Efficiency: Invalid traffic, also known as click fraud or non-human traffic, can waste advertisers' budgets by generating fake clicks or impressions. By identifying and filtering out invalid traffic, advertisers can ensure their advertising spend is used effectively and reaches real potential customers. Accurate Performance Metrics: Invalid traffic can skew performance metrics, making it difficult for advertisers to measure the true impact and success of their advertising campaigns. By eliminating invalid traffic, advertisers can obtain more accurate data on click-through rates, conversions, and other key performance indicators. Protecting Brand Reputation: Invalid traffic can harm an advertiser's brand reputation. For example, if an ad is shown on websites involved in fraudulent activities or in a context that is not aligned with the advertiser's values, it can negatively impact their brand image. Avoiding invalid traffic helps advertisers maintain a positive and trustworthy brand presence. Ad Fraud Prevention: Invalid traffic is often associated with ad fraud, where individuals or automated systems manipulate ad impressions or clicks to generate illegitimate revenue. Advertisers want to avoid falling victim to ad fraud schemes, which can result in significant financial losses. Ensuring Targeted Reach: Advertisers want to reach their intended audience and maximize the effectiveness of their campaigns. By avoiding invalid traffic, they can focus on delivering their ads to real users who are more likely to engage with their brand or make a purchase. To combat invalid traffic, Criteo gives advertisers various fraud prevention options to work with.  Who is it for? Advertisers using Commerce Max for offsite campaigns. Brands prioritizing ROI, brand reputation, and fraud protection. Campaign managers looking to optimize traffic quality and reporting accuracy. (618 words) - [www4/cn/travel-consumer-insights/clkn/https/www2-criteo-com/l/126241/2025-05-26/866mdt/126241/1748261919me9u1zlh/spring_travel_ch-pdf-pdf.html](/content/www4/cn/travel-consumer-insights/clkn/https/www2-criteo-com/l/126241/2025-05-26/866mdt/126241/1748261919me9u1zlh/spring_travel_ch-pdf-pdf.html) (11 words) - [2025 | Commerce Max Help Center](/content/help-retailmedia/kb/en/2025-510336/index.html): January 2025, February 2025, April 2025, March 2025, June 2025, July 2025, August 2025, September 2025, October 2025, November 2025 (23 words) - [Performance Planning | Commerce Growth Help Center](/content/help/kb/en/performance-planning-118597/index.html): Plan your campaign performance (23 words) - [Addressability | KR - Criteo](/content/kr/solutions/addressability/index.html): 크리테오의 기술은 유통사와 브랜드 간의 파트너십을 강화하여 상품 판매를 늘리고 모두에게 더 큰 가치를 제공하도록 특별히 설계되었습니다. (1,160 words) - [Page not found | RU - Criteo.com](/content/ru/blog/3-digital-marketing-challenges-opportunities-2021/index.html) (556 words) - [Campaign Focus | Commerce Growth Help Center](/content/help/kb/en/campaign-focus-296713/index.html): Campaigns , Spend management , Audiences , Creatives (36 words) - [Technical Set Up | Commerce Growth Help Center](/content/help/kb/en/technical-set-up-296720/index.html): Product Catalog , Criteo OneTag (22 words) - [Troubleshooting & FAQs | Commerce Max Help Center](/content/help-retailmedia/kb/en/troubleshooting-faqs-127262/index.html): Learn how to solve common campaign problems (51 words) - [View Your Fees | Commerce Max Help Center](/content/help-retailmedia/kb/guide/en/view-your-fees-9e8y9przwb/steps/5236396/index.html): View your feesThe Fees dashboard gives you a clear, consolidated view of all fees applied to your Commerce Max account—organized into two categories so you always know what you're paying and why. Fees are configured by your Criteo team and expressed as a percentage of your working media spend (WMS). Working media spend (WMS) is the total media spend on your campaigns before any fees are applied.Where to find the Fees dashboardGo to Account Settings (top-right) > Fees. Or, step by step:Select the Account Settings icon in the top-right corner of the navigation bar.Select Fees from the left panel.The Fees dashboard is read-only. To discuss your fee structure, contact your Criteo representative.Fee categoriesFees are organized into two categories:Platform feesPlatform fees cover your access to Criteo's retail media infrastructure.Fee typeWhat it coversDSP feeFee for accessing Criteo's demand-side platform to run campaigns across retailer inventoryProfessional Services feesProfessional Services fees cover services that Criteo provides to support your campaigns.Fee typeWhat it coversCampaign ManagementCriteo's management of your campaignsNote: The Campaign Management fee was previously listed as "Managed Service Fee." The service it covers has not changed.Note: Fees shown in the dashboard apply to your account specifically. If you don't see a fee listed, it has not been applied to your account.If you have questions about the fees on your account, contact your Criteo representative.Authorized Buyers: If you use Retailer Budgets, you can also download the Cost Transparency Report to see your actual fee accrual by campaign, aligned with your monthly invoice. See Download your Cost Transparency Report. (198 words) - [Novedad: Coste de captación de clientes | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-coste-de-captacion-de-clientes-tbylyg2qrm/steps/4683821/index.html): Septiembre de 2025🚀 Te presentamos Coste de captación de clientes, una nueva métrica en los informes. ¿De qué se trata?  El Coste de captación de clientes es una nueva métrica añadida a los informes personalizados. Esta métrica muestra el coste necesario para atraer a un comprador que te compra por primera vez a tu marca. El CAC es (Coste total por campaña o conjunto de anuncios) dividido entre el Número de compradores que compran por primera vez. Se considera compradores que te compran por primera vez a aquellas personas que no compraron en tu sitio web en los últimos 13 meses. Los datos para calcular esta métrica se recopilan a partir del 22 de agosto de 2025. ¿Por qué es importante?  Comprender la eficacia de la captación de nuevos clientes es crucial para lograr un equilibrio entre crecimiento y rentabilidad. Con esta métrica, puedes medir el coste exacto de captación de cada campaña, lo que te ayuda a equilibrar la inversión entre la captación de nuevos compradores y la fidelización de los ya existentes.  ¿Dónde encontrar esta métrica?  Puedes encontrarla en Informes > Biblioteca de informes o en las columnas personalizables del panel de control de tu campaña. Cómo utilizarla eficazmente A continuación te indicamos algunas prácticas y recomendaciones para obtener el máximo beneficio: Segmentar por dimensiones: utilizar CAC por campaña, por conjunto de anuncios, por canal, por región, por tipo de creatividad. Esto ayuda a identificar lo que funciona mejor para la captación de nuevos clientes. Compara el CAC con el LTV: calcula una estimación de cuánto aportará un cliente que te compra por primera vez a lo largo del tiempo (compras recurrentes, upsells, etc.). Utiliza la relación LTV:CAC para determinar si el gasto en captación es sostenible. Supervisa las tendencias a lo largo del tiempo: realiza un seguimiento del CAC mes a mes o trimestre a trimestre.  Estate atento al aumento del CAC si el coste de captación está aumentando, para comprender la causa (competencia, fatiga publicitaria, ineficacia de la segmentación, deterioro de la creatividad, etc.). 🌟 Más información Lista completa de métricas disponibles (357 words) - [Is Criteo Retail Media API for you? - Criteo Docs](/content/developers/retail-media/docs/is-criteo-api-for-you/index.html) (87 words) - [2024 | Commerce Max Help Center](/content/help-retailmedia/kb/en/2024-510335/index.html): May 2024, June 2024, July 2024, August 2024, September 2024, October 2024, November 2024, December 2024 (25 words) - [브랜드를 위한 솔루션 | KR - Criteo](/content/kr/business/advertisers/index.html): 브랜드를 위한 크리테오의 퍼포먼스 및 리테일 미디어 솔루션에 대해 자세히 알아보세요. (473 words) - [kr/security/phishing-campaigns-examples/index.html](/content/kr/security/phishing-campaigns-examples/index.html) (848 words) - [kr/wp-content/uploads/sites/7/2017/12/17_retargeting_acronyms_orange_korean-pdf.html](/content/kr/wp-content/uploads/sites/7/2017/12/17_retargeting_acronyms_orange_korean-pdf.html) (291 words) - [Novedad: GO Campañas | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-go-campanas-hdop5jc4sc/steps/3966887/index.html): Octubre de 2024🚀 Te presentamos GO Campañas: una herramienta de creación de campañas simplificada y basada en objetivos que agiliza los flujos de trabajo para mejorar el rendimiento y la facilidad de uso. ¿Qué es? GO Campañas es un flujo de creación de campañas simplificado y centrado en el rendimiento para los usuarios de Commerce Growth. ¡Disponible en"Crear campaña", GO agiliza el flujo de trabajo a unos pocos clics, priorizando los objetivos y la facilidad de uso. Beneficios clave:Rendimiento: impulsa un mayor valor y reduce la pérdida de clientes para los Profesionales del marketing mediante configuraciones optimizadas.Experiencia del usuario: minimiza la frustración eliminando los controles complejos y las conjeturas.Localización y solución de problemas: la estandarización mejorada reduce los esfuerzos de resolución de problemas del cliente y de Criteo.Ventaja competitiva: mejora la posición de Criteo frente a competidores como Google y Meta, alineándose con las tendencias de IA y automatización en marketing.¡🌟 Más información:GO Campañas (168 words) - [Copy of - Novedad: Coste de captación de clientes | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/copy-of-novedad-coste-de-captacion-de-clientes-gz88ghh2it/steps/5071403/index.html): Septiembre de 2025🚀 Te presentamos Coste de captación de clientes, una nueva métrica en los informes. ¿De qué se trata?  El Coste de captación de clientes es una nueva métrica añadida a los informes personalizados. Esta métrica muestra el coste necesario para atraer a un comprador que te compra por primera vez a tu marca. El CAC es (Coste total por campaña o conjunto de anuncios) dividido entre el Número de compradores que compran por primera vez. Se considera compradores que te compran por primera vez a aquellas personas que no compraron en tu sitio web en los últimos 13 meses. Los datos para calcular esta métrica se recopilan a partir del 22 de agosto de 2025. ¿Por qué es importante?  Comprender la eficacia de la captación de nuevos clientes es crucial para lograr un equilibrio entre crecimiento y rentabilidad. Con esta métrica, puedes medir el coste exacto de captación de cada campaña, lo que te ayuda a equilibrar la inversión entre la captación de nuevos compradores y la fidelización de los ya existentes.  ¿Dónde encontrar esta métrica?  Puedes encontrarla en Informes > Biblioteca de informes o en las columnas personalizables del panel de control de tu campaña. Cómo utilizarla eficazmente A continuación te indicamos algunas prácticas y recomendaciones para obtener el máximo beneficio: Segmentar por dimensiones: utilizar CAC por campaña, por conjunto de anuncios, por canal, por región, por tipo de creatividad. Esto ayuda a identificar lo que funciona mejor para la captación de nuevos clientes. Compara el CAC con el LTV: calcula una estimación de cuánto aportará un cliente que te compra por primera vez a lo largo del tiempo (compras recurrentes, upsells, etc.). Utiliza la relación LTV:CAC para determinar si el gasto en captación es sostenible. Supervisa las tendencias a lo largo del tiempo: realiza un seguimiento del CAC mes a mes o trimestre a trimestre.  Estate atento al aumento del CAC si el coste de captación está aumentando, para comprender la causa (competencia, fatiga publicitaria, ineficacia de la segmentación, deterioro de la creatividad, etc.). 🌟 Más información Lista completa de métricas disponibles (356 words) - [Novedad: Eventos de conversión | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-eventos-de-conversion-p8his1oioc/steps/5039959/index.html): Febrero de 2026  🚀 Te presentamos los Eventos de conversión para una optimización más inteligente basada en acciones reales de los usuarios. ¿De qué se trata? Los Eventos de conversión te permiten seguir, informar y optimizar las acciones específicas que los usuarios realizan en tu sitio web capturadas con OneTag. Puede tratarse de búsquedas, compras, registros, envíos de formularios u otras interacciones previas a la venta o de clientes potenciales que indiquen intención de compra.   Si seleccionas los eventos adecuados, podrás atraer a usuarios más cualificados, hacer que avancen en su proceso de compra y, en última instancia, aumentar las ventas o los clientes potenciales (leads). Caso de éxito de un cliente: Skyscanner  Skyscanner utilizó con éxito los eventos de conversión para optimizar las campañas hacia acciones significativas de la parte inferior del embudo de ventas. Al centrarse en las principales señales de conversión, pudieron mejorar los resultados y obtener una mejor visibilidad de la intención de compra del usuario.  Lee el caso de éxito completo de Skyscanner aquí: Haz clic aquí Principales beneficios:Realiza el seguimiento y emite informes: supervisa las principales interacciones de los usuarios antes de una compra o del envío de un cliente potencial y descubre qué acciones potencian los resultados. Optimiza: elige cualquier evento compatible como tu objetivo para llegar a los usuarios con más probabilidades de llevar a cabo esa acción y mejora la eficiencia en procesos de compra complejos. Compara: analiza el rendimiento de los eventos en todos los conjuntos de anuncios y campañas para identificar qué etapas tienen un mayor impacto sobre tus objetivos empresariales. ¿Por qué es importante? Los procesos de compra de los compradores son más largos y complejos, con múltiples puntos de contacto antes de la conversión. Los eventos de conversión te ayudan a comprender e influir en estos momentos iniciales, no solo en la venta final, para que puedas: Mejorar la eficacia y el ROAS Llegar a los usuarios oportunos en el momento oportuno Respaldar las estrategias de la parte superior y media del embudo  Mejorar las mediciones en todo el embudo ¿Dónde encontrarlo?Asegúrate de que se haga un correcto seguimiento de los eventos que elijas con OneTag y que se implementan correctamente.  Una vez activados como elegibles para un objetivo, puedes seleccionar estos eventos como Objetivo al crear un nuevo conjunto de anuncios.🌟 Más información: (347 words) - [Novedad: anuncios Meta | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-anuncios-meta-dteudpnmsp/steps/3868088/index.html): Octubre de 2024 🚀 Presentamos una integración con Meta perfecta para mejorar el retargeting con la función Anuncios en redes sociales de Commerce Growth. ¿De qué se trata? Utiliza la función de anuncios en redes sociales de Commerce Growth para potenciar tus acciones de retargeting. Esta nueva capacidad te permite ampliar tu estrategia a las redes sociales sin problema, especialmente en plataformas Meta como Facebook e Instagram, utilizando la potente plataforma de Criteo. ¿Por qué es importante? A continuación te contamos cómo puede beneficiarle integrar Meta en tu estrategia de marketing:Logra un mayor alcance: conecta con tus clientes en Facebook e Instagram y amplía tu alcance en el internet abierto.Optimización mediante IA: la IA de Criteo ajusta automáticamente las pujas y asigna el gasto, garantizando un rendimiento óptimo del retargeting.Sinergia entre canales: combina los insights de las redes sociales y el internet abierto para aumentar el rendimiento del retargeting hasta en un 25 %.Al aprovechar la vasta red de Meta junto con el internet abierto, puedes mejorar fácilmente tus resultados de retargeting, aumentar el rendimiento y ampliar tu alcance. 🌟 Más información:Anuncios en redes sociales (193 words) - [Novedad: Informe de atribución de terceros | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-informe-de-atribucion-de-terceros-qsfgzwoo92/steps/3868087/index.html): Julio 2024🚀 ¡Compara ahora los datos de atribución de Commerce Growth y Google Analytics en un solo informe! ¿Qué es? Si has conectado tu cuenta de GA a Commerce Growth, puedes acceder a un informe que compara directamente los ámbitos de atribución entre ambas plataformas. Esto te ofrece una visión de tus datos clara y en paralelo, lo que simplifica la optimización de tus campañas.Si aún no has conectado tu cuenta de GA, ¡no te preocupes! Se te pedirá que la vincules para que puedas empezar a beneficiarte de inmediato de este exhaustivo informe.¿Por qué es importante? Esta integración aporta varias ventajas clave a la gestión de tus campañas:Se acabaron las comparaciones manuales: ya no tendrás que hacer malabares entre los datos de Commerce Growth y GA. Los gastos y las ventas atribuidas están ahora centralizadas en un solo lugar, lo que te permite ahorrar tiempo y esfuerzo.Mejores insights: con ambos ámbitos de atribución en un informe de fácil visualización, es más sencillo realizar un seguimiento del rendimiento de la campaña y ajustar las estrategias de manera oportuna.Cálculos más sencillos: olvídate de calcular manualmente COS, ROAS, CPA y otras métricas. El informe proporciona estos datos automáticamente.Compatible con la optimización de GA: a medida que continúe el trabajo de optimización, más clientes podrán aprovechar estos datos para ajustar las campañas y obtener mejores resultados🌟Más informaciónInforme de atribución de terceros (212 words) - [Sensitive Categories and Rich Media | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/sensitive-categories-and-rich-media-ajfuvwb2ta/steps/2348815/index.html): Trading sensitive categories is disallowed contractually by default within the Commerce Grid. To trade certain sensitive categories, such as alcohol and gambling, you must sign a contract addendum to enable these categories. Also, each sensitive category is also enabled separately for Private Deals and Open Exchange traffic. Please contact your account manager if you wish to enable these categories for your integration. The default bcat list is ‘IAB25-3’, ‘IAB26’, ‘GRID1’, ‘GRID2’, ‘GRID4’, ‘GRID10’, and ‘IAB9-9’ For greater coverage of sensitive categories, Commerce Grid extends the standard IAB list with additional categories. These categories may be used in the following fields.Sensitive Categories FieldsBid RequestsBid Responsebcatsite.catapp.catseatbid.bid.catSensitive CategoriesIDCategoryGRID1AlcoholGRID2GamblingGRID3 or IAB9-9Tobacco and smokingGRID4Firearms and weaponsGRID5Sexual & Reproductive HealthGRID6Ringtones & DownloadableGRID7Drugs & SupplementsGRID8Get Rich QuickGRID9Free Gifts, Quizzes, & SurveysGRID10 or IAB25-3Nudity or PornographyGRID11Cosmetic Procedures & Body Modification (214 words) - [Novedad: Optimización de la oferta para el modelo de pujas de Awareness para anuncios en vídeo | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-optimizacion-de-la-oferta-para-el-modelo-de-pujas-de-awareness-para-anuncios-en-video-08oguzsiks/steps/3868086/index.html): Julio de 2024🚀 Presentamos un nuevo sistema de filtrado de publishers para nuestros conjuntos de anuncios de vídeo de Awareness. ¿Qué es? Acabamos de poner en marcha un interesante sistema de filtrado de publishers en nuestro modelo de anuncios en vídeo en campañas de Awareness que optimiza la calidad de los publishers. Esta lógica inteligente funciona junto con nuestra optimización existente de la visibilidad y visualización completa, lo que garantiza que tus anuncios se publiquen en los publishers de mayor calidad, manteniéndose lo más cerca posible de tu CPM deseado. Esta función ya está disponible para todos los conjuntos de anuncios de vídeo de Awareness que no tengan una regla de segmentación de lista de permitidos específica.¿Por qué es importante? Esta mejora aporta varias ventajas a tus campañas:Mejor calidad de los publishers: los anuncios se optimizan para los publishers de mayor calidad, lo que permite llegar al público oportuno al coste oportuno.Más cerca de tus expectativas de CPM: el sistema garantiza que tu gasto se ajuste con mayor precisión a tu CPM, lo que ofrece un mayor control y previsibilidad.Mejora del rendimiento de la campaña: al optimizar la distribución en los publishers, te ayudamos a lograr tus objetivos con mayor eficacia, garantizando mejores resultados. Esta función optimiza tus campañas de Awareness, te ayuda a cumplir los objetivos y expectativas de los anunciantes y a mejorar la eficacia general de las campañas. (250 words) - [Actualizar: Página Catálogos de productos - Catálogo de productos | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/actualizar-pagina-catalogos-de-productos-catalogo-de-productos-vvdiy03efp/steps/3966866/index.html): Octubre de 2024Se renueva la página Catálogos dentro de la sección Catálogo de productos. La nueva página de gestión de catálogos está diseñada para mejorar la usabilidad, crear una experiencia de usuario más intuitiva y, en última instancia, impulsar un mayor engagement y satisfacción entre nuestros usuarios.Aspecto actualizado: la página Catálogos tiene un diseño renovado con una interfaz más moderna y fácil de usar.Nueva etiqueta de alerta: se ha añadido una etiqueta para alertar a los usuarios sobre la nueva y mejorada vista de la página Catálogos.Gestión de catálogos mejorada: la página de Gestión de catálogos de productos te permite:Ver, editar, activar, programar y archivar catálogos.Supervisar el estado de las últimas importaciones.Vincular varias fuentes para realizar importaciones simultáneas, garantizando que los datos de los productos permanezcan actualizados.🌟 Más informaciónCatálogos de productos (149 words) - [Novedad: La puja manual pasa al CPC máximo | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-la-puja-manual-pasa-al-cpc-maximo-42l4beulwv/steps/3963559/index.html): Agosto de 2024🚀 Presentamos CPC máximo: un reetiquetado de las entradas de CPC para mejorar el rendimiento del modelo de pujas manuales. ¿De qué se trata? Las entradas deCPC se reetiquetarán ahora como CPC máximo. Tus valores de CPC anteriores se ajustarán a equivalentes de CPC máximos (1,66 veces los niveles de oferta anteriores) para mantener la coherencia del gasto del conjunto de anuncios. La gestión del CPC máximo funcionará de la misma manera que el CPC anterior, con aumentos de pujas que impulsan un mayor gasto y viceversa. El cambio a CPC máximo está diseñado para mejorar el rendimiento de los modelos de puja manuales mediante la mejora de la flexibilidad del motor, el aprovechamiento de las señales de intención y la incorporación de los avances del modelo de IA. (140 words) - [Novedad: Audience Agent (BETA) | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-audience-agent-beta-bq3hs55qi1/steps/4835386/index.html): Noviembre de 2025🤖 Te presentamos Audience Agent: tu socio con inteligencia artificial para crear fácilmente audiencias más inteligentes y de alto rendimiento.Nota: esta función se encuentra actualmente en fase BETA y sólo está disponible para determinados usuarios en los siguientes mercados: Estados Unidos, Canadá, Reino Unido, Irlanda, Nueva Zelanda y Australia. Pronto disponible en España.¿De qué se trata?Audience Agent te ayuda a crear y refinar rápidamente audiencias que se ajusten a los objetivos de tu campaña, tu presupuesto y los perfiles de tus clientes ideales. Tanto si te diriges a nuevos clientes potenciales como a clientes ya existentes, agiliza la creación de audiencias con recomendaciones basadas en inteligencia artificial e información en tiempo real. Principales beneficios:Eficiencia: crea audiencias personalizadas en cuestión de minutos mediante prompts inteligentes basados en inteligencia artificial.Información: obtén tendencias de audiencia en tiempo real, recomendaciones de segmentos y sugerencias de rendimiento.Optimización: cada audiencia que crees se guarda en tu biblioteca para facilitar la edición y el perfeccionamiento de la campaña.🌟 Más información: Construir con IA (146 words) - [Primeros pasos | Ayuda de Criteo Commerce Growth](/content/help/kb/es/primeros-pasos-105019/index.html): Todo lo que necesitas saber para poner en marcha tu primera campaña. (30 words) - [Localización y resolución de problemas | Ayuda de Criteo Commerce Growth](/content/help/kb/es/localizacion-y-resolucion-de-problemas-236327/index.html): Encuentra soluciones para los errores más comunes. (75 words) - [Novedad: Anuncios adaptativos para redes sociales | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/novedad-anuncios-adaptativos-para-redes-sociales-3dcugk9rtm/steps/5255967/index.html): Mayo de 2026 🚀 ¡Te presentamos las creatividades adaptativas en el inventario de redes sociales! ¿De qué se trata? Las creatividades adaptativas son flexibles y responsive, y se adaptan a cualquier objetivo de campaña. Adaptan automáticamente el tamaño, el diseño y los componentes para adaptarse a cualquier ubicación disponible en todos los dispositivos y canales, lo que permite un amplio alcance con una configuración mínima. Las creatividades adaptativas ya están disponibles en el inventario de redes sociales, lo que permite a los anunciantes utilizar los mismos activos en redes sociales sin necesidad de un catálogo de productos. ¿A quién va dirigido? A todos los clientes que utilicen Commerce Growth, campañas GO y Criteo GO.Recomendado para: anunciantes de autoservicio que deseen aprovechar las redes sociales para una activación escalable, especialmente marcas sin catálogos de productos o clientes que ya utilizan la las creatividades adaptativas en el internet abierto para ofrecer un mensaje y una experiencia de usuario coherentes en todos los canales.¿Qué valor aporta?Flujo personalizado: las creatividades adaptativas en Meta permiten una activación más rápida de la campaña y una mayor elegibilidad. Ahora, las marcas pueden ampliar sus campañas a las redes sociales sin un catálogo de productos, manteniendo al mismo tiempo una capacidad para diseñar creatividades coherente en el internet abierto y en las redes sociales.Admitidas en campañas GO: los anunciantes sin catálogo de productos ahora pueden activar los anuncios en redes sociales en las campañas GO.🌟 Más información (209 words) - [Publisher Billing | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/publisher-billing-338685/index.html): Commerce Grid Earnings Overview (9 words) - [Cuenta y facturación | Ayuda de Criteo Commerce Growth](/content/help/kb/es/cuenta-y-facturacion-105039/index.html): Gestiona tu cuenta, los permisos y la facturación. (37 words) - [Gestionar campañas | Ayuda de Criteo Commerce Growth](/content/help/kb/es/gestionar-campanas-105056/index.html): Consigue el máximo potencial de tus anuncios con nuestras guías. (26 words) - [전자제품 브랜드를 위한 솔루션](/content/kr/industry/consumer-electronics/index.html): 전자제품부터 소비 가전제품까지 구매 가능성이 높은 고객에게 효과적으로 도달하세요. 구매 의도 신호와 정밀한 오디언스 타겟팅, 개인화된 광고를 기반으로 브랜드와 리테일러의 매출 성장을 지원합니다. (462 words) - [GO Campaigns | Ayuda de Criteo Commerce Growth](/content/help/kb/es/go-campaigns-487615/index.html): Everything you need to know to launch your GO! campaign (42 words) - [Exploring | Commerce Growth Help Center](/content/help/kb/en/exploring-105047/index.html): Audience Performance report, Audience Explorer Dashboard, Placements Dashboard, Top products dashboard, Full Funnel report, About Invalid Traffic, Third Party Attribution Report (40 words) - [Medir resultados | Ayuda de Criteo Commerce Growth](/content/help/kb/es/medir-resultados-105057/index.html): Configura tus KPIs a medida y logra mejores resultados con Analytics. (12 words) - [Data and AI | Ayuda de Criteo Commerce Growth](/content/help/kb/es/data-and-ai-377047/index.html): Explore user data practices and AI-powered tools in one place. (19 words) - [Multi-Seller - Criteo Docs](/content/developers/marketing-solutions/docs/multiseller/index.html) (36 words) - [계정 및 청구 | 크리테오 도움말](/content/help/kb/ko/105039/index.html): 계정, 권한 및 청구 관리 (21 words) - [문제 진단 | 크리테오 도움말](/content/help/kb/ko/236327/index.html): 가장 일반적인 오류에 대한 해결책을 찾을 수 있습니다. (25 words) - [어드레서빌리티 | 크리테오 도움말](/content/help/kb/ko/377047/index.html): Criteo Addressability 2024에 대한 세부 정보 (14 words) - [GO 캠페인 | 크리테오 도움말](/content/help/kb/ko/go-487615/index.html): GO! 캠페인을 시작하는 데 필요한 모든 정보 (36 words) - [ API 설명서 | 크리테오 도움말](/content/help/kb/ko/api-338824/index.html): 필요에 따라 앱을 사용자 정의한 다음 자동화하고 확장하십시오. (7 words) - [Commerce Max DSP | KR - Criteo](/content/kr/platform/commerce-max/index.html): 커머스 맥스 (Commerce Max)는 브랜드 및 광고주(Advertisers)를 위한 리테일 미디어 통합 플랫폼으로, 온사이트와 오프사이트, 수백 개 리테일러를 하나의 플랫폼에서 집행하고 측정할 수 있습니다., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (531 words) - [시작하기 | 크리테오 도움말](/content/help/kb/ko/105019/index.html): 첫 번째 캠페인을 진행하기 위해 알아야 하는 모든 것 (98 words) - [Retail Media | KR - Criteo](/content/kr/solutions/retail-media/index.html): 크리테오 AI와 커머스 데이터를 기반으로, 매체사와 광고주 모두의 성과를 높이는 리테일 미디어 솔루션을 만나보세요. (645 words) - [캠페인 관리 | 크리테오 도움말](/content/help/kb/ko/105056/index.html): 크리테오의 기능 가이드로 광고의 수준을 한 차원 끌어 올리십시오. (11 words) - [결과 측정 | 크리테오 도움말](/content/help/kb/ko/105057/index.html): 최적의 KPI를 설정하고 분석으로 성과를 개선하십시오. (5 words) - [wp-content/uploads/2025/05/criteo-umbrella-terms-of-service-may-2025-ko-pdf.html](/content/wp-content/uploads/2025/05/criteo-umbrella-terms-of-service-may-2025-ko-pdf.html) (4,259 words) - [고객 리타겟팅 | 크리테오](/content/kr/solutions/customer-retention/index.html): 크리테오의 커머스 AI 기반 고객 리텐션 솔루션으로 한 번 구매한 고객을 평생 고객으로 전환하세요. 데이터 기반 오디언스로 캠페인을 전략적으로 운영하고, 모든 채널에서 고객과 연결할 수 있습니다. (537 words) - [Women in Business: Meet Elena Gulotta | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/women-in-business-meet-elena-gulotta/index.html): Could you tell us a bit about your background? Born in New-York city, I now live outside of Boston with my husband and baby daughter. I started at Criteo 8 years ago as an Account Strategist on our Growth Business. There, I had the opportunity to… (936 words) - [크리테오 소비자 트렌드 리포트ㅣ 지금 바로 다운로드](/content/www4/kr/csi_report_2026/index.html): 이번 2026 소비자 트렌드 리포트는 한국, 일본, 미국을 포함한 9개 국가의 실제 소비자 설문조사 데이터를 바탕으로, 변화하는 소비자 행동 패턴을 심도 있게 분석해, 2026년 마케팅 전략을 한 단계 더 정교하게 만드는 실질적인 인사이트를 제공합니다. (348 words) - [Dynamic Creative Optimization+ | KR - Criteo](/content/kr/technology/dco/index.html): DCO+는 브랜드 표준에 부합하고 각 고객에 맞춤화된 광고를 제공하여 브랜드의 매출을 극대화해줍니다. (323 words) - [커머스 AI | 크리테오](/content/kr/technology/commerce-ai/index.html): 실제 커머스 데이터를 기반으로 학습하는 AI로 캠페인 성과를 최적화하세요. 크리테오 커머스 AI의 작동 원리와 실제 활용 방식을 함께 확인해보세요. (538 words) - [Events Archive | KR - Criteo](/content/kr/events/index.html) (501 words) - [可持续发展｜Criteo](/content/cn/sustainability/index.html): Criteo我们致力于在多元化、公平和包容（DEI）、道德和环境方面实现不断改进并产生积极影响。 (52 words) - [Video Advertising  | KR - Criteo](/content/kr/solutions/video-advertising/index.html): 소비자가 좋아하는 비디오 콘텐츠를 시청하는 동안 소비자에게 다가갈 수 있습니다. 크리테오의 솔루션은 비디오 및 디지털 환경 전반에서 최고 수준의 도달 범위, 확장성 및 측정 역량을 제공합니다. (400 words) - [Page not found | KR - Criteo](/content/kr/product-ethics/index.html) (109 words) - [크리테오에 연락하기 | KR - Criteo](/content/kr/talk-to-an-expert/index.html): 크리테오의 전문가와 상담하십시오. (119 words) - [Commerce Yield | KR - Criteo](/content/kr/platform/commerce-yield/index.html): 커머스 일드 (Commerce Yield)는 퍼스트파티 데이터와 광고 인벤토리를 통합 수익화할 수 있는 유연하고 확장 가능한 리테일 미디어 플랫폼으로, 브랜드와 광고주 수요를 연결하고, 온사이트·오프사이트·데이터 기반 광고를 손쉽게 운영할 수 있습니다. (399 words) - [全球办公室 - Criteo](/content/cn/contact-us/find-us/index.html): 查找您附近的 Criteo 办公室。探索我们遍布全球的 20 多个办公室，了解配套设施并联系当地代表。 (54 words) - [Addressability - CN - Criteo](/content/cn/solutions/addressability/index.html): 旨在加强零售商和品牌之间的合作，为商家带来更多销量和价值。 (73 words) - [Resources Archive | KR - Criteo](/content/kr/resources/index.html) (302 words) - [크리테오는 커머스 인텔리전스 플랫폼입니다](/content/kr/company/index.html): 크리테오는 소비자에게 더 풍부한 경험을 제공하고, 기업이 소비자의 구매 신호를 커머스 성과로 전환할 수 있도록 지원합니다. (388 words) - [크리테오 도움말](/content/help/kb/ko/index.html): 새로워진 사항, 시작하기 , 캠페인 관리, 결과 측정, 계정 및 청구, 문제 진단, API 설명서, 어드레서빌리티, GO 캠페인 (82 words) - [Help Center | KR - Criteo](/content/kr/help-center/index.html): Welcome to Criteo’s one-stop destination for help. Discover the latest updates across our solutions, explore guides, and find tips to maximize your success with us. (344 words) - [뷰티 브랜드를 위한 솔루션 | 크리테오 | KR - Criteo](/content/kr/industry/beauty/index.html): 신규 고객 유입부터 재구매까지, 뷰티 팬들과의 여정을 크리테오의 풀퍼널 광고 솔루션으로 연결하세요. (529 words) - [신규고객 확보 ı 크리테오 | KR - Criteo](/content/kr/solutions/customer-acquisition/index.html): 크리테오의 신규 고객 확보 솔루션으로 더 많은 잠재 고객에게 도달하세요. AI 기반 정밀 타겟팅으로 고객과 브랜드를 연결하고, 웹·소셜·비디오 등 다양한 채널에서 비즈니스를 성장시키세요. (1,100 words) - [Sephora (SA) | IT - Criteo Success Story](/content/it/success-stories/sephora-sa/index.html): Sephora Germania incrementa il traffico verso il sito Web con una campagna di audience simili. (629 words) - [대행사를 위한 솔루션 | KR - Criteo](/content/kr/business/agencies/index.html): 대행사를 위한 크리테오의 퍼포먼스, 리테일 미디어 그리고 타겟 오디언스 솔루션에 대해 자세히 알아보세요. (625 words) - [Sephora (SA) | KR - Criteo](/content/kr/success-stories/sephora-sa/index.html): 시밀러 오디언스 캠페인을 통해 새로운 웹사이트 트래픽을 생성한 Sephora Germany. (272 words) - [Sephora (SA) | DE - Criteo.com](/content/de/success-stories/sephora-sa/index.html): Sephora Deutschland steigert den Website-Traffic – mit einer Similar-Audiences-Kampagne. (440 words) - [About GO campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/go-campaigns-iqr04wzdsl/steps/3637303/index.html): Before you get started, please note: GO campaigns integrate seamlessly with your existing Commerce Growth setup, utilizing your connected account configurations.GO campaigns automatically create social ads along with other ads. You can start delivering GO campaigns on Meta if you have integrated your Meta Business Manager account with Commerce Growth.GO campaigns can automatically activate Video for Social when the three conditions mentioned below are met:Video is enabledSocial is enabledYour video creative contains three social-compatible videosHD minimum 720pAspect ratios - 1:1, 16:9, or 9:16)GO campaigns offer an efficient, AI-powered way to run cross-channel campaigns across web, app, and social, using Display, Native, and Video ad formats. Powered by Criteo AI, this streamlined campaign creation flow automatically analyzes your data, configures optimal settings for your marketing objectives, and helps you easily set up and manage campaigns, all while saving time and maximizing performance to achieve your goals.What makes GO campaigns so powerful?The answer lies in three game-changing capabilities:Full funnel excellence: Delivers optimized results at every customer journey stage, from high-quality traffic acquisition to new customer conversion and revenue maximization.AI-Driven performance: Proprietary algorithms automatically adjust bidding, targeting, and creative elements in real-time to continuously maximize campaign effectiveness.Dynamic personalization: Intelligent product selection matches each ad to user intent, dramatically increasing engagement and conversion rates.Benefits of GO campaigns include: Maximum performance: Delivers exceptional results through AI-optimized configurations and proven ad formats tailored to crush your specific marketing goals.Effortless setup: Launch high-performing campaigns in minutes, not hours—just a few clicks and you're live.Smart automation: Spend less time on manual optimizations and more time growing your business with our intelligent budget.GO campaigns are ideal for: Growth-oriented businesses that seek high-performance marketing strategies. Performance marketing managers who want automated optimization without manual bid adjustments. Marketers looking to reach their marketing goals across the funnel cost-effectively.Businesses that are looking to achieve their goals across new traffic acquisition and maximizing sales.When to use them?  GO campaigns are perfect for you if you want to maintain stable growth through a high-performance sales funnel easily and quickly. They work best as ongoing strategies for three essential business goals: Efficiently driving new website traffic. Cost-effective acquisition of new customers. Maximizing sales from new and existing customers. (298 words) - [Advertising Quality | KR - Criteo](/content/kr/solutions/ad-trust-and-safety/index.html): 크리테오의 고급 품질과 안전 솔루션은 비즈니스 기회를 극대화하면서 브랜드와 제휴매체사를 모두 보호해줍니다. (232 words) - [Social Ads | Commerce Growth Help Center](/content/help/kb/guide/en/social-ads-85x9ykexky/steps/3528395/index.html): Before you start, please note: Currently, you can only activate Meta inventory (including both Facebook and Instagram) on Commerce Growth. Extend your marketing efforts into social media using Commerce Growth's social ads feature. This new capability allows you to seamlessly integrate social ads into your marketing strategy, leveraging Criteo's robust platform.What are the benefits of this extension?Incremental reach:  Reach your customers wherever they are most likely to engage with your brand at any given moment on social and the open web from a single platform.  Superior performance: Automated AI-powered bid optimization dynamically allocates spend across your activated media channels to maximize performance by up to 20%.Cross-channel measurement: Unified reporting across the open web and social allows for a comprehensive view of campaign performance, enabling more informed decision-making. Scaled addressability: Efficiently engage with addressable audiences across social platforms using highly authenticated inventory.   Easy activation: Quickly activate Meta inventory with a few clicks, benefiting from streamlined, one-platform integration.   When to use it?  Social ads are ideal for businesses looking to expand their marketing reach and optimize performance across multiple channels. Consider implementing social ads when: You want to scale reach without complexityIf you're looking to extend your advertising presence across both social media and the open web without the hassle of managing multiple partners or platforms, social ads provide a unified solution. You're already leveraging Criteo commerce audiencesIf you are currently using Criteo's commerce audiences, you can seamlessly activate these valuable audience segments across additional channels. This maximizes the return on your existing audience development investments.You need intelligent budget optimizationWhen you want automated, data-driven budget allocation that adapts in real-time based on delivery performance and results across channels, rather than manually managing spend distribution. You value comprehensive reportingIf unified reporting and cross-channel measurement are priorities for your marketing operations, Social Ads provide a holistic view of campaign performance, enabling you to make more informed strategic decisions.You're focused on acquisition and retargetingSocial ads are especially good for businesses with strong goals of getting new customers or advanced retargeting strategies. They let you reach customers at different stages of the buying process through many different ways.  (339 words) - [Sephora (SA) | RU - Criteo.com Success Story](/content/ru/success-stories/sephora-sa/index.html): Sephora увеличивает приток новых пользователей на сайт с помощью Похожих аудиторий. (608 words) - [2026 크리테오 여행 소비 트렌드 리포트ㅣ 지금 바로 다운로드](/content/www4/kr/global_summer_travel_report_2026/index.html): 높은 환율과 유류할증료 시대, 소비자는 정말 여행을 안 갈까요? 한국, 미국, 일본 등 6개국 6,300명 데이터로 확인한 여행 업계의 전망과 2026 마케팅 전략을 한눈에 파악해 보세요. (223 words) - [The State of Health & Beauty - Download Free Report | Criteo](/content/go/kr/2025-health-beauty-consumer-insight/index.html): Fresh insights based on commerce data from hundreds of Health & Beauty players and results from our global survey of shoppers. (508 words) - [面向美妆品牌的解决方案 - CN - Criteo](/content/cn/industry/beauty/index.html): Criteo的全漏斗广告解决方案助您实现新客获取、转化提升、重新吸引美妆产品消费者的三重目标。 (79 words) - [Sephora (SA) | ES - Criteo](/content/es/success-stories/sephora-sa/index.html): Sephora Alemania aumenta el tráfico nuevo en su sitio web con una campaña de Similar Audiences. (610 words) - [面向消费电子品类的解决方案 | CN - Criteo](/content/cn/industry/consumer-electronics/index.html): 借助Criteo的全渠道广告触达电子产品消费者。利用意向信号、精准受众群体以及动态信息传递等推动品牌网站或零售商网站的销售额。 (80 words) - [Personalized Product Recommendations, Made to Convert | Criteo](/content/kr/technology/product-recommendations/index.html): 크리테오의 Product Recommendations 기술은 고객의 전체 구매 행동을 고려하여 전환을 향상시켜 줍니다. (272 words) - [adidas - CN - Criteo Success Story](/content/cn/success-stories/adidas/index.html): 阿迪达斯（adidas ）利用“商业增长”模式拓展新客户群 (65 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [Microsoft Word - Criteo - 2024 Tax strategy of UK subsidiaries](/content/cn/wp-content/uploads/sites/12/2024/12/tax-strategy-report-fy24-pdf.html) (885 words) - [보다 나은 광고 ROI를위한 예측 입찰 기술 | Criteo](/content/kr/technology/predictive-bidding/index.html): 크리테오의 예측 비딩은 고객의 구매 여정에서 가장 적절한 시점에 적절한 고객을 타기팅하여 예산을 최대한 활용하고 캠페인의 성과를 향상시킬 수 있도록 해줍니다. (250 words) - [Trust Center - CN - Criteo](/content/cn/trust-center/index.html): Discover how we build trust through integrity and the highest standards in ethics, privacy, security, and safety. (62 words) - [与代理合作伙伴共同发展 - CN - Criteo](/content/cn/business/agencies/index.html): 了解Criteo商业平台效果广告、零售媒体广告；专为代理商打造的目标受众解决方案。 (71 words) - [关于我们 | Criteo](/content/cn/company/index.html): Criteo助力企业将消费者信号转化为实际的商业成果，同时为消费者提供更相关的购物体验。 (134 words) - [cn/wp-content/uploads/sites/12/2024/06/modern-slavery-statement-2024-pdf.html](/content/cn/wp-content/uploads/sites/12/2024/06/modern-slavery-statement-2024-pdf.html) (709 words) - [Page not found | Criteo](/content/advertising-guidelines/e3-80-81/index.html) (376 words) - [商业AI - CN - Criteo](/content/cn/solutions/commerce-ai/index.html): 探索专为广告业打造的智能体AI，为行业带来全新发展。依托全球庞大的开放式商业数据集群，精准对接买卖双方。 (71 words) - [内容发布平台如何变现 - CN - Criteo](/content/cn/business/media-owners/index.html): 通过Criteo的商业驱动供应解决方案。加速收入增长。接入17,000个品牌的独家需求，发挥商业数据的力量。 (90 words) - [Glossary Archive | KR - Criteo](/content/kr/digital-advertising-glossary/index.html) (5,271 words) - [成功案例 - CN - Criteo](/content/cn/success-stories/index.html) (61 words) - [Account Strategist Intern - Eastern Europe, Barcelona, Spain | Criteo Careers](/content/careers/en/jobs/r20809/account-strategist-intern-eastern-europe/index.html): What You'll Do: We are in the search for an intern for our Account Strategy team in Barcelona. You will be learning and working with advertisers, analyzing and optimizing campaigns, along with cultivating a strong and productive relationship with our partners. This is a 6-month paid, full-time (39h) internship. As an intern you will be assigned a manager who will help to identify goals, mentor… (503 words) - [Retail Media - CN - Criteo](/content/cn/solutions/retail-media/index.html): 为零售商与广告商提供智简合一的零售媒体解决方案，通过智能灵活的工具实现价值最大化。 (77 words) - [客户留存 | CN - Criteo](/content/cn/solutions/customer-retention/index.html): 通过Commerce AI提升客户留存增长。激活一方数据，精准触达客户第一方数据，有效减少流失，推动复购转化，成效经实证。 (72 words) - [Work-Life Balance: How to keep the momentum | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/work-life-balance-how-to-keep-the-momentum/index.html): Though we can all agree on the benefits of balancing life at home and at work, we sometimes forget to address how challenging preserving work-life balance can be. In this article, we discuss openly the must-haves and challenges of building work… (652 words) - [Skyscanner - CN - Criteo Success Story](/content/cn/success-stories/skyscanner/index.html): 旅游比价平台Skyscanner借助 Criteo 转化事件，实现智能化中部漏斗优化，ROI 提升 67% (81 words) - [Managers Special: Does performance come from trust? | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/managers-special-does-performance-come-from-trust/index.html): In this heartfelt interview, Benjamin Baumann shares his journey to leadership, explaining what makes trust perhaps the most powerful driver of engagement and success for your team. Have a good read! (967 words) - [How to build an inclusive workplace for people with disabilities?   | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/how-to-build-an-inclusive-workplace-for-people-with-disabilities.html): From recruitment and onboarding to day-to-day, we wondered how to make workplaces truly accessible and inclusive for all with Cécile Fons. (1,091 words) - [오늘의집 | 크리테오 성공 사례](/content/kr/success-stories/ohuse/index.html): ROAS 20% 증가, 구매 수 30% 증가를 달성한 오늘의집의 앱 마케팅과 리타겟팅 전략을 소개합니다. 구매 가능성이 높은 오디언스를 선별해 캠페인 효율과 전환 성과를 동시에 개선했습니다. 크리테오와 함께한 전환 중심 전략을 사례로 확인해보세요. (784 words) - [Page not found | Criteo](/content/termsand-conditions/index.html) (210 words) - [Decrypting tech communities with Kini | Criteo Careers](/content/careers/en/criteo-life-blog/opinion-columns/decrypting-tech-communities-with-kini/index.html): Did you know that, historically, women were pioneers in the tech field? We discovered that and so much more through Kini's opinion column. (1,131 words) - [Video Advertising  - CN - Criteo](/content/cn/solutions/video-advertising/index.html): Connect with consumers while they watch with their favorite video content. Our solution delivers unparalleled audience reach, scale, and measurement across video and digital environments. (29 words) - [Spring Shopping Moments: Driving Growth with Retail & Performance Media](/content/experiences/spring-shopping-moments-2025/index.html): Spring Shopping Moments: Driving Growth with Retail & Performance Media - Register for our webinar to discover how brands and retailers can analyze shopper behavior, spot emerging trends, and use data-driven strategies to optimize your Spring campaigns. Industry experts will break down how to understand what your customers are searching for and how they shop—so you can meet demand at just the right moment.   With key shopping holidays like Easter, Mother’s Day, Father’s Day, and Memorial Day on the horizon, along with major retailer promotional events, now is the time to refine your approach. Learn how to harness insights from browsing to conversion to boost campaign performance, enhance engagement, and drive measurable results.Don’t miss out, register today to watch on demand - Tuesday, April 8, 2025 (319 words) - [Page not found | Criteo](/content/terms-and-conditions/e3-82-88-e3-82-8a-e7-a2-ba-e8-aa-8d-e3-81-a7-e3-81-8d-e3-82-8b-e3-80-811.html) (460 words) - [New Beginnings with Criteo Campus | Criteo Careers](/content/careers/en/criteo-life-blog/start-your-journey/new-beginnings-with-criteo-campus/index.html): Transitioning careers can be daunting, especially when it means starting over from scratch. With Criteo Campus, we celebrate these bold moves and provide a space for growth. We recently sat down with Hannah, an apprentice, to hear about her shift… (659 words) - [Page not found | Criteo](/content/privacy/corporate-privacy-policy/ef-bc-89-e3-81-ab-e5-be-93-e3-81-a3-e3-81-a6-e3-81-9d-e3-81-ae-e3-83-87-e3-83-bc-e3-82-bf-e3-82-92-e5-8f-96-e3-82-8a-e6-89-b1-e3-81-86.html) (589 words) - [Transforming managers into confident team leaders | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/transforming-managers-into-confident-team-leaders/index.html): Leadership doesn’t happen overnight; it’s something you grow into. So, how do we empower you to grow into the best leader you can be? In this interview, our L&D Partner, Giovanna Paglioli, explains how we can turn managers into confident and capable… (851 words) - [Shaping your own path: Tips for interns by interns | Criteo Careers](/content/careers/en/criteo-life-blog/start-your-journey/shaping-your-own-path-tips-for-interns-by-interns/index.html): Interns play a meaningful and strategic role in shaping the culture, team spirit, and future talent pipelines of our companies. If you are ready to make a difference from Day 1, read on and get practical advice to add true value to your work from… (741 words) - [Using AI in Your Criteo Interview Journey: Our Perspective | Criteo Careers](/content/careers/en/working-at-criteo/how-we-hire/ai-candidate-usage/index.html) (500 words) - [Page not found | DE - Criteo.com](/content/de/wp-content/uploads/sites/3/2020/12/criteo-2020-one-sheet-re-engage-customers-drive-sales-de-pdf.html) (369 words) - [Barcelona Magic | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/barcelona-magic/index.html): Based in Paris, Nicolas Mourad may seem an unlikely guide to Criteo’s Barcelona office. But as manager of the software engineering hub recently established there, he knows what drives the site’s energy, both inside and outside its walls. (468 words) - [Xavier Noëlle - Senior Staff SRE Lead | Criteo Careers](/content/careers/en/criteo-life-blog/authors/xavier-noelle/index.html): Senior Staff SRE Lead (56 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp-new-chapter-2026/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [Criteo のプライバシーに関する約束 | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-pdiw4yiawh/steps/775742/index.html): Criteo にとって、プライバシーは後付けではなく、指針となる原則です。 2005 年に設立されたフランスの会社として、Criteo のプライバシー保護は、14 年以上にわたり、GDPR を含む法律で要求されているものを一貫して順守するか、それを上回っています。私たちは顧客データの機密性を理解し、その機密性とセキュリティを保護することに全力を尽くしています。 私たちはいつも：サービスの提供に必要なデータのみを収集するメールの MD5 ハッシュの SHA256 ハッシュを保存するデータ保持を最小限に抑えるデータのセキュリティを確保するユーザーフレンドリーなオプトアウトツールを提供する 私たちは決して:直接識別情報を記録するメールを含む元のファイルを保存するオーディエンス データを他の目的で使用または保存する顧客データに関する知的財産に影響を与えるサードパーティが所有または管理するデータセンターを使用する 業界のリーダーシップ: ベスト プラクティスへの投資 Criteo は、管理団体および標準化団体によって毎年レビューされる膨大な数の認証を取得しており、ユーザーにより高い透明性と管理を提供するイニシアチブをサポートしています。 私たちは IAB の透明性と同意に関するフレームワークの支持者であり、AdChoices プログラムなどの業界のベスト プラクティスを早期に採用しました。 (64 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp-new-chapter-2026/clkn/http/www-criteo-com/legal/index.html) (11 words) - [fr/wp-content/uploads/sites/4/2023/02/criteo-renforce-son-equipe-pour-soutenir-la-croissance-du-commerce-media-en-europe-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/02/criteo-renforce-son-equipe-pour-soutenir-la-croissance-du-commerce-media-en-europe-pdf.html) (793 words) - [Criteo et Inria annoncent un partenariat stratégique pour le développement d’une IA responsable | FR - Criteo.com](/content/fr/news/press-releases/2022/03/criteo-et-inria-annoncent-un-partenariat-strategique-pour-le-developpement-dune-ia-responsable.html): Criteo entreprise mondiale de technologie fournissant la première Commerce Media Platform au monde annonce aujourd’hui un partenariat de recherche de cinq ans entre le Criteo AI Lab et Inria (l’Institut national de recherche en sciences et technologies du numérique). Ce partenariat couvre l’ensemble des collaborations à venir entre Criteo et Inria sur l’intelligence artificielle (IA). (999 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [GO キャンペーンに関するよくある質問 | Criteo ヘルプ](/content/help/kb/guide/ja/go-gsuzv4edus/steps/4710071/index.html): GO キャンペーンを開始するには Meta をアクティブ化する必要がありますか?GO キャンペーンを実行するために Meta を有効にする必要はありませんが、最適なパフォーマンスとリーチを確保するために Meta を有効にすることをお勧めします。  クーポンとは何ですか? GO キャンペーンにクーポンを追加できますか?クーポンは、一時的なオンサイトセールや特別オファーを宣伝するために広告バナーに組み込むことができる静的画像アセットです。 これらは、ディスプレイ広告枠内のバナーの上に重ねて表示される追加のビジュアル レイヤーとして機能し、エンド ユーザーの注目を集め、期間限定のプロモーションを強調するように戦略的に設計されています。 はい、標準キャンペーンと同様に、GO キャンペーンにはクーポンを含めることができます。 これにより、GO 環境内で直接プロモーション オファーを実行できるようになります。 GO キャンペーン設定でアクティブ化できる広告の数はいくつですか?GO では、広告はインベントリ タイプごとに 1 つに制限されます。 つまり、キャンペーンごとに、ディスプレイ広告 (ダイナミック、ショーケース、アダプティブ) を 1 つとネイティブ広告とソーシャル広告を 1 つだけ実行できます。 GO で有効にできるディスプレイ広告フォーマットは何ですか?商品カタログをお持ちの場合は、コンバージョン促進キャンペーンや新規顧客獲得キャンペーンでダイナミック広告を配信できます。 Webサイトトラフィックの増加を目的とするキャンペーンには、ショーケース広告をお勧めします。 商品カタログがない場合は、アダプティブ広告を使用して GO キャンペーンを実行できます。GO キャンペーンに商品セットを含めることができますか?いいえ、GO キャンペーンは商品セットをサポートしていません。  商品セットを使用すると、広告に表示する商品を手動で選択できます。 しかし、GO は自動的に動作するように設計されており、ユーザーの行動に基づいて各ユーザーに最適な商品を Criteo の AI が選択します。  そのため、完全自動化と最適化のために、GO には商品セットは含まれていません。 GO キャンペーンの予算をスケジュールできますか?はい、毎日の予算に合わせてスケジュールを設定できます。月の途中でキャンペーンを開始するとどうなるでしょうか?月の途中でキャンペーンを開始すると、1日あたりの平均支出額が再計算され、入力ボックスの下に表示されます。 その月の残りの期間は、月間限度額に合わせて支出を調整します。 開始後は、設定した 1 日の予算が通常どおり適用されます。 キャンペーン実行期間が月の一部であることを考慮して、月間限度額を低い金額に調整する場合は、翌月には必ず予算を希望の金額に調整してください。GO キャンペーンに地理位置情報フィルターを適用できますか?いいえ、現時点では、GO キャンペーンにカスタムの地理位置情報フィルターを追加することはできません。 新規トラフィックの促進、 新規顧客の獲得 コンバージョンの最大化キャンペーンは、ウェブサイトと同じ国内のユーザー を自動的にターゲットに設定します。これに対して、 リターゲティング キャンペーンでは、潜在的な購入者とみなされる限り、以前にウェブサイトにアクセスしたことのあるユーザーにリーチできます。GO キャンペーンで GA 最適化を有効にできますか? GO は独自の組み込み最適化ロジックに依存しているため、Google Analytics (GA) 最適化を有効にすることはこのキャンペーン タイプではサポートされていません。 最適化設定をより細かく管理する必要がある場合は、カスタムキャンペーンの方が適している可能性があります。 GO キャンペーンはすべてのオプティマイザー (BO、AO、最大 CPC) をサポートしていますか?GO キャンペーンでは、BO (Budget Optimizer) や AO (Advanced Optimizer) などの標準オプティマイザーのみがサポートされます。 コンプライアンス上の理由から、広告に複数の価格を表示する必要があります。 GO でこれをどうやって実現できますか?GO 広告を使用すると、地域のコンプライアンス規制に準拠しやすくなります。たとえば、過去 30 日間の最低価格を提供する必要がある場合があります。 バナーには2つの価格を表示できます。セール価格: プロモーション期間中に顧客が支払う価格 (カタログの価格フィールド)。参照価格: 過去 30 日間の最低価格 (カタログの小売価格フィールド)。すべての情報が正しく最新であることを確認するには：［価格］フィールドにプロモーション価格を入力します。［小売価格］フィールドに、過去30日間に商品が販売された最低価格を入力します。これらのフィールドを正確に保つことで、広告に常に正しい情報が表示されるようになります。 (116 words) - [fr/wp-content/uploads/sites/4/2023/03/fr-asos-choisit-criteo-pour-dynamiser-son-activite-cc-81-retail-media-1-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/03/fr-asos-choisit-criteo-pour-dynamiser-son-activite-cc-81-retail-media-1-pdf.html) (612 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/privacy/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/privacy/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/privacy/index.html) (11 words) - [Criteo API Terms and Conditions - Criteo Docs](/content/developers/marketing-solutions/docs/criteo-api-terms-and-conditions/index.html): Version 2.0, March 2025 (4,981 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/page/2/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (87 words) - [Criteo dévoile sa nouvelle identité de marque et révèle sa feuille de route pour l’avenir de l’internet ouvert lors de son Investor Day | FR - Criteo.com](/content/fr/news/press-releases/2021/06/criteo-devoile-sa-nouvelle-identite-de-marque-et-revele-sa-feuille-de-route-pour-lavenir-de-linternet-ouvert-lors-de-son-investor-day.html) (785 words) - [Page not found | DE - Criteo.com](/content/de/wp-content/uploads/sites/3/2020/10/criteo-festive-season-advertising-calendar-de-pdf.html) (561 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/index.html) (11 words) - [www4/jp-new-chapter-2026/clkg/https/www2-criteo-com/criteo_new_chapter_report_spring_2026/index.html](/content/www4/jp-new-chapter-2026/clkg/https/www2-criteo-com/criteo_new_chapter_report_spring_2026/index.html) (11 words) - [Depuis la fin du confinement, les ventes en magasin ont dépassé le niveau d’avant la pandémie. | FR - Criteo.com](/content/fr/news/press-releases/2021/07/depuis-la-fin-du-confinement-les-ventes-en-magasin-ont-depasse-le-niveau-davant-la-pandemie.html) (820 words) - [Criteo et le Groupe Carrefour annoncent un partenariat international | FR - Criteo.com](/content/fr/news/press-releases/2021/06/criteo-et-le-groupe-carrefour-annoncent-un-partenariat-international.html) (962 words) - [GO キャンペーンを作成するためのベストプラクティス | Criteo ヘルプ](/content/help/kb/guide/ja/go-il7svnmmx5/steps/4805032/index.html): GO キャンペーンを月初めに開始月間予算を継続的に最適化するため、GO キャンペーンは月初めに開始することをお勧めします。キャンペーンの開始時期が月初めでも月末でも、月間予算の全額が消化されます。 最初の 1 か月間は、1 日の平均予算が月間制限に合わせて調整されます。 月の後半にキャンペーンを開始する場合は、想定以上の支出を防ぐために、月間上限を低く設定する必要がある場合があります。 あるいは、最初は予算を低く設定し、翌月の初めに予算を増額調整する必要があるかもしれません。 (78 words) - [www4/jp/the-great-defrag/clkn/https/www-criteo-com/jp/privacy/index.html](/content/www4/jp/the-great-defrag/clkn/https/www-criteo-com/jp/privacy/index.html) (11 words) - [Success Stories│Criteo](/content/kr/success-stories/sykes-cottages/index.html): Sykes Cottages는 Criteo만의 광범위한 매체사 네트워크를 기반으로 추가 CPA 없이 판매를 135% 성장시켰습니다. (235 words) - [Etude Criteo : Plus d’un Français sur deux a vu dans le confinement une opportunité pour changer en profondeur son mode de vie | FR - Criteo.com](/content/fr/news/press-releases/2020/07/etude-criteo-plus-dun-francais-sur-deux-a-vu-dans-le-confinement-une-opportunite-pour-changer-en-profondeur-son-mode-de-vie.html) (946 words) - [PowerPoint Presentation](/content/it/wp-content/uploads/2022/04/uk-retail-media-report-1-pdf.html) (1,113 words) - [Page not found | FR - Criteo.com](/content/fr/wp-content/uploads/sites/4/2020/07/criteo-global-app-survey-2020-fr-pdf.html) (616 words) - [fr/wp-content/uploads/sites/4/2024/04/criteo-mrc-accredidation-press-release-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2024/04/criteo-mrc-accredidation-press-release-fr-pdf.html) (1,006 words) - [Criteo signe un partenariat avec Dailymotion pour la monétisation des inventaires publicitaires Display et Vidéo | FR - Criteo.com](/content/fr/news/press-releases/2022/03/criteo-signe-un-partenariat-avec-dailymotion-pour-la-monetisation-des-inventaires-publicitaires-display-et-video.html): Criteo l’entreprise technologique mondiale qui fournit la plateforme Commerce Media leader dans le monde annonce l’intégration de sa technologie de header bidding sur les inventaires publicitaires de Dailymotion, la plateforme vidéo regroupant plus de 350 millions d’utilisateurs dans le monde, afin de monétiser les espaces en format vidéo, mais aussi Display et Native grâce au Criteo Direct Bidder. Ce partenariat concerne la France, l’Italie, l’Espagne, le Royaume-Uni et les Etats-Unis. (806 words) - [Criteo et Lengow s'associent pour proposer une offre omnicanale synchronisant les recommandations de produits et l'inventaire local | FR - Criteo.com](/content/fr/news/press-releases/2020/07/criteo-et-lengow-sassocient-pour-proposer-une-offre-omnicanale-synchronisant-les-recommandations-de-produits-et-linventaire-local.html) (786 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/page/5/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (276 words) - [Women in Business: Meet Rae McKellar | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/women-in-business-meet-rae-mckellar/index.html): After Elena Gulotta, we leave the floor to another dynamic Woman in Business: Rae McKellar! (1,136 words) - [GO キャンペーンを開始する | Criteo ヘルプ](/content/help/kb/guide/ja/go-ldoye4bc9a/steps/4804945/index.html): どこで確認できますか？GO キャンペーンを開始したら、Commerce Growth プラットフォームで次の操作を行います。 1. 左側のナビゲーションバーを使用して、 [キャンペーン] セクションに移動します 2. [キャンペーン作成] ボタンをクリックします。 GO キャンペーンまたはカスタム キャンペーンを作成するオプションが表示されます。 GOキャンペーン をクリックして作成フローを開始します。 キー設定とオプション:GO キャンペーンの作成を開始すると、キャンペーンの開始には必要な手順が次の 3 つだけであることがわかります。目標と予算の設定広告のデザインレビューとリリース必要に応じて、事前に設定された3つの目標から選択できます。  1. 新規トラフィックを増やす これらのキャンペーンは、オファーに興味を持つ可能性のある新しいユーザーにリーチするように設計されています。 Criteo の AI は、 お客様のウェブサイトと同じ国のユーザーをターゲットにし、現在の訪問者と同様の行動をとるユーザーを識別します。 これらのキャンペーンでは、魅力的な広告を表示することで、貴社のサイトを訪問し、貴社のオファーを検討する可能性が最も高い潜在顧客を引き付けるのに役立ちます。2. 新規顧客の獲得これらのキャンペーンは、ウェブサイトでまだ購入していない購入意欲の高いユーザーをターゲットにするように設計されています。 Criteo OneTag のデータに基づいて、ウエブサイトと同じ国に居住する潜在顧客の中から、コンバージョンに至る可能性が高いユーザーをターゲットにします。 ブランドロイヤルティを構築し、リピート購入を促進するには、最初の購入を促すことが重要です。3. コンバージョンの最大化これらのキャンペーンは、既存のウェブサイト訪問者や過去の顧客のコンバージョンを促進するように設計されています。 潜在的な購入者とみなされる限り、ウェブサイトと同じ国においてサイトを訪問したユーザーにリーチできます 。 また、関連性の高い広告でお客様を再度引き付けることで、ブランドを常に意識させ、ロイヤルティや商品の発見可能性、長期的な顧客価値を高めるのに役立ちます。 (74 words) - [Criteo dévoile Commerce Max, sa nouvelle plateforme d’achat programmatique (DSP) pour activer les audiences des retailers sur l'Internet ouvert. | FR - Criteo.com](/content/fr/news/press-releases/2022/09/criteo-devoile-commerce-max-sa-nouvelle-plateforme-dachat-programmatique-dsp-pour-activer-les-audiences-des-retailers-sur-linternet-ouvert.html) (631 words) - [GO キャンペーンのご紹介 | Criteo ヘルプ](/content/help/kb/guide/ja/go-izkof9z42y/steps/4804977/index.html): AI を活用した GO キャンペーンを利用すれば、ディスプレイ広告と動画広告のフォーマットを使用して、オープンウェブとソーシャル・プラットフォーム全体でクロスチャネル型のキャンペーンを効率的に実行できます。 Criteo AI を搭載したこの合理化されたキャンペーン作成フローは、データを自動的に分析し、マーケティング目標に最適な設定を構成し、キャンペーンを簡単に設定および管理するのに役立ちます。これにより、時間を節約し、パフォーマンスを最大化して目標を達成できます。GO キャンペーンが優れている理由以下のような、形勢を一変させる3つの機能が備わっています。フルファネル型の優れた機能：質が高いトラフィックの獲得から新規顧客のコンバージョンや収益の最大化まで、ショッピング・ジャーニーのあらゆる段階で効果を最適化します。AI 主導のパフォーマンス：独自のアルゴリズムにより、入札、ターゲティング、クリエイティブ要素がリアルタイムで自動的に調整され、キャンペーンの効果を継続的に最大化します。動的パーソナライゼーション：インテリジェントな商品選択により、各広告をユーザーの意図に合わせてマッチングさせ、エンゲージメントとコンバージョン率を大幅に向上させます。GO キャンペーンのメリットは次のとおりです。パフォーマンスを最大化：AI が最適化した構成と、特定のマーケティング目標の達成に合わせてカスタマイズされた実証済みの広告フォーマットを通じて、卓越した成果を実現します。セットアップが簡単：高パフォーマンスのキャンペーンを数回のクリックで開始できるため、作業にかかる時間を数時間から数分に短縮できます。スマートに自動化：インテリジェントな予算配分により、手動による最適化に費やす時間を減らし、ビジネスの成長に多くの時間を割くことができます。GO キャンペーンは次のような場合に最適です。高性能なマーケティング戦略を求める成長志向の企業。手動入札調整なしで自動最適化を求めるパフォーマンス マーケティング マネージャー。ファネル全体でコスト効率よくマーケティング目標を達成したいと考えているマーケティング担当者。新たなトラフィックの獲得とコンバージョンの最大化を通じて目標を達成したいと考えている企業。使用するタイミング  GO キャンペーンは、高いパフォーマンスのセールス ファネルを通じて簡単かつ迅速に安定した成長を維持したい場合に最適です。 これらは、次の 3 つの重要なビジネス目標に向けた継続的な戦略として最も効果的に機能します。新しいウェブサイトのトラフィックを効率的に促進する。コスト効率よく新規顧客を獲得する。新規および既存顧客からの売上を最大化する。 (40 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/page/3/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (39 words) - [Wimdu – mehr Umsatz mit Criteo Performance Marketing](/content/de/success-stories/wimdu/index.html): Mit Criteo Performance Marketing konnte das auf die Vermittlung von Ferienunterkünften spezialisierte Unternehmen Wimdu seinen Umsatz um 350 % steigern. Performance Marketing ist nun einer der effizientesten Marketingkanäle des Unternehmens. (185 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/page/6/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (686 words) - [Field Marketing Intern, Americas, Boston, United States of America / New York, United States of America | Criteo Careers](/content/careers/en/jobs/r20738/field-marketing-intern-americas/index.html): What You'll Do: Commerce is evolving rapidly, and at Criteo, our marketing team plays a critical role in shaping how brands, retailers, and partners connect in this dynamic landscape. The Field Marketing Team is seeking an enthusiastic Intern to support regional marketing strategy and execution, spanning integrated campaigns, account-based marketing (ABM) programs, and high-impact industry… (730 words) - [Criteo вступает в эксклюзивные переговоры по покупке Iponweb, ведущей adtech-платформы | RU - Criteo.com](/content/ru/news/press-releases/2021/12/criteo-enters-into-exclusive-negotiations-to-acquire-iponweb.html) (2,065 words) - [商品カタログをセットアップする | Criteo ヘルプ](/content/help/kb/ja/487622/index.html): Criteo Tag をセットアップする, 商品カタログについて, 製品カタログをセットアップする (22 words) - [Women in Business: Meet Michelle Frantino | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/women-in-business-meet-michelle-frantino/index.html): Learn more about Michelle and her career path, as we celebrate our female leaders at Criteo. (767 words) - [ Live my life with the Product Analytics & Data Science team | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/live-my-life-with-the-product-analytics-data-science-team.html): We are often asked what kind of work Product Data Scientists do at Criteo. Julie and Solene have agreed to answer some questions, giving us insights on their day-to-day work as Product Data Scientists at Criteo. (1,263 words) - [Growth and Connection: My Journey at Criteo so far | Criteo Careers](/content/careers/en/criteo-life-blog/start-your-journey/growth-and-connection-my-journey-at-criteo-so-far/index.html): For Stefanos, an intern in Criteo’s Paris office, joining Criteo Campus was more than just a step forward—it was a chance to develop new skills, connect with a global community, and gain hands-on experience in a collaborative environment. In this… (709 words) - [fr/solutions/addressability/brands/index.html](/content/fr/solutions/addressability/brands/index.html) (614 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/addressability/brands/index.html) (370 words) - [請求と支払い | Criteo ヘルプ](/content/help/kb/guide/ja/hh21hsjw2o/steps/4795918/index.html): Criteo ではさまざまな請求方法を使用しており、それが いつ支払うかとどのように支払うかに影響します。 ご利用可能な請求方法は、お住まいの国によって異なる場合があります。Criteo キャンペーンを設定するときに、広告の予算を設定します。使う金額や予算をいつでも変更・調整することができます。 キャンペーンのタイプにもよりますが、貴社の広告で特定のアクションが実行された場合にのみ料金が発生します。 (18 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [Microsoft Word - Criteo contracting entities, governing law and jurisdiction_KO-KR.docx](/content/wp-content/uploads/2024/06/criteo-contracting-entities-governing-law-and-jurisdiction_ko-kr-pdf.html) (493 words) - [Self-Development & Learning Opportunities | Criteo Careers](/content/careers/en/working-at-criteo/benefits/self-development-learning-opportunities/index.html) (430 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [GO キャンペーンを編集する | Criteo ヘルプ](/content/help/kb/guide/ja/go-bitpapph5f/steps/4805054/index.html): GO キャンペーンに変更を加えるには、次の手順に従います。左側のナビゲーション バーを使用して、 [管理と測定] セクションの [キャンペーン] に移動します。編集したいキャンペーンの横にある3点メニューをクリックします。 そこからキャンペーンの目標を確認し、キャンペーンを編集します次の内容を更新できます。 キャンペーン名キャンペーン目標 スケジュールと予算 広告セット注: ターゲットを設定する場合、Criteo はデフォルトでクリック後 30 日間のアトリビューションを設定します。 別のアトリビューション ウィンドウを希望する場合は、まず初期ターゲットを設定し、7 ～ 10 日間後に、希望するアトリビューション ウィンドウに合わせてターゲット値を調整します。 アトリビューション ウィンドウ間の差異は、通常は一定に保たれるはずです。例: 30 日間のクリック後モデルで 20% の COS 目標を設定し、7 日後に 7 日間のクリック アトリビューションで 30% と安定している場合は、C-Growth の今後の目標を 7 日間のアトリビューション モデルの目標 KPI よりも約 10% 低く設定する計画を立てることができます。[クリエイティブの編集] をクリックし、広告を開いて広告のデザインを変更することもできます。 (21 words) - [Criteo annonce des changements au sein de son Conseil d'Administration | FR - Criteo.com](/content/fr/news/press-releases/2020/07/criteo-annonce-des-changements-au-sein-de-son-conseil-dadministration.html) (279 words) - [オンボーディング・チェックリスト | Criteo ヘルプ](/content/help/kb/guide/ja/zl9fhojnfm/steps/4806169/index.html): 名、姓、メールアドレス、パスワードを入力してアカウントを作成し、 ［アカウントの作成と認証］をクリックします。 (4 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [jp/wp-content/uploads/sites/6/2025/06/pr-2025-0618-aonecriteo-pdf.html](/content/jp/wp-content/uploads/sites/6/2025/06/pr-2025-0618-aonecriteo-pdf.html) (119 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/page/4/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (60 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [Manager, Global Communications and PR, New York, United States of America / Boston, United States of America | Criteo Careers](/content/careers/en/jobs/r20756/manager-global-communications-and-pr/index.html): What You'll Do: As the Global Communications & PR Manager within Criteo's Corporate Communications team, you will play a key role in shaping and amplifying Criteo's global narrative across key markets in the Americas, EMEA, and APAC. Reporting to the Director of Global Communications & PR, you will help drive strategic communications initiatives that strengthen Criteo's… (1,110 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/en/travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/travel-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/en/travel-consumer-insights/clkn/https/app-unbounce-com/variants/325262882/javascript-3acookiebot-renew.html](/content/www4/en/travel-consumer-insights/clkn/https/app-unbounce-com/variants/325262882/javascript-3acookiebot-renew.html) (11 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [Page not found | JP - Criteo.com](/content/jp/solutions/addressability/brands/index.html) (62 words) - [Experiential Marketing Intern, New York, United States of America | Criteo Careers](/content/careers/en/jobs/r20737/experiential-marketing-intern/index.html): What You'll Do: Commerce is evolving and at Criteo, the marketing team is at the forefront of this exciting space. The Experiential Marketing Team is seeking an enthusiastic Intern to support our global events strategy, including key industry tentpoles, owned and operated events, and Executive Engagement programs. This internship offers an opportunity to work closely with various teams within… (688 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Page not found - CN - Criteo](/content/cn/solutions/addressability/media-owners/index.html) (52 words) - [Notizie, consigli e strategie di Programmatic Advertising | Criteo](/content/it/news/page/3/index.html): Leggi le ultime notizie, scopri le strategie più efficaci e ricevi consigli per ottimizzare le campagne con le nostre risorse di Programmatic Advertising. (673 words) - [www4/en/travel-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/en/travel-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [How I find my balance as Product Manager and Green Community member | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/how-i-find-my-balance-as-product-manager-and-green-community-member.html): Can ERGs be a smart investment for companies? In this article, Fatiha answers this question, drawing from her own experience as part of Criteo's Green Community. (664 words) - [New kid on the (virtual) block | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/new-kid-on-the-virtual-block/index.html): How to start a new job in the midst of a global health crisis with Product Manager Baptiste. (512 words) - [Page not found | ES - Criteo](/content/es/solutions/addressability/media-owners/index.html) (724 words) - [publi01.qxd:Maq2017](/content/es/wp-content/uploads/sites/8/2020/01/la-publicidad-entrevista-carolina-lesmes-pdf.html) (693 words) - [Page not found | RU - Criteo.com](/content/ru/wp-content/uploads/sites/10/2022/09/criteo-holiday-checklist-ru-pdf.html) (514 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/addressability/media-owners/index.html) (520 words) - [Page not found | KR - Criteo](/content/kr/solutions/addressability/media-owners/index.html) (499 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-ko-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-ko-pdf.html) (719 words) - [Page not found | JP - Criteo.com](/content/jp/solutions/addressability/media-owners/index.html) (21 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/page/7/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (927 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/page/3/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (515 words) - [Page not found | DE - Criteo.com](/content/de/solutions/addressability/brands/index.html) (487 words) - [Grégoire Bruni rejoint Criteo en tant que Head of Agencies France | FR - Criteo.com](/content/fr/news/press-releases/2020/06/gregoire-bruni-rejoint-criteo-en-tant-que-head-of-agencies-france.html) (438 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-ko-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-ko-pdf.html) (709 words) - [fr/wp-content/uploads/sites/4/2025/04/criteo-press-release-spark-of-discovery-fr-2025-april-03-pdf.html](/content/fr/wp-content/uploads/sites/4/2025/04/criteo-press-release-spark-of-discovery-fr-2025-april-03-pdf.html) (1,027 words) - [Page not found | DE - Criteo.com](/content/de/solutions/addressability/media-owners/index.html) (628 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [Microsoft Word - C-Grid - Specific Terms of Service - KO-KR.docx](/content/wp-content/uploads/2024/01/c-grid-specific-terms-of-service-ko-kr-pdf.html) (655 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [wp-content/uploads/2025/07/criteo-umbrella-terms-of-service-es-mayo-2025-pdf.html](/content/wp-content/uploads/2025/07/criteo-umbrella-terms-of-service-es-mayo-2025-pdf.html) (6,105 words) - [Решения Criteo - в Магическом квадранте Gartner 2019 для рекламных технологий | RU - Criteo.com](/content/ru/news/press-releases/2019/10/d1-80-d0-b5-d1-88-d0-b5-d0-bd-d0-b8-d1-8f-criteo-d0-b2-d0-bc-d0-b0-d0-b3-d0-b8-d1-87-d0-b5-d1-81-d0-ba-d0-be-d0-bc-d0-ba-d0-b2-d0-b0-d0-b4-d1-80-d0-b0-d0-bd-d1-82-d0-b5-gartner-2019-d0-b4-d0-bb.html): Москва - 2 октября 2019 года -  Решения Criteo S.A. (NASDAQ: CRTO), рекламной платформы для открытого Интернета, попали в Магический квадрант Gartner для рекламных технологий (Ad Tech) 2019. Исследование провели Эндрю Фрэнк (Andrew Frank), Лиззи Фу Кун (Lizzy Foo Kune) и Эрик Шмитт (Eric Schmitt) - они оценили комплексные платформы, объединяющие DSPs (платформы спроса), DMPs (платформы управления данными) и динамичные креативы (DCO). (292 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/fr/the-roas-trap/clkn/http/www-criteo-com/legal/index.html](/content/www4/fr/the-roas-trap/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [디지털 광고 전략 | Criteo](/content/kr/news/page/4/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (497 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [디지털 광고 전략 | Criteo](/content/kr/news/page/2/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (545 words) - [www4/fr/the-roas-trap/clkn/https/app-unbounce-com/variants/322023713/javascript-3acookiebot-renew.html](/content/www4/fr/the-roas-trap/clkn/https/app-unbounce-com/variants/322023713/javascript-3acookiebot-renew.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Criteo en las noticias: presencia en medios](/content/es/news/page/3/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (946 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/audiences/index.html) (550 words) - [mobile.de: Mehr App-Installationen, geringerer CPI – mit Criteo](/content/de/success-stories/mobile-de/index.html): Mobile.de, der größte deutsche Marktplatz für Kraftfahrzeuge, steigert die App-Installationen um 69 % und reduziert den CPI um 21 % – dank Criteos Lösung zur Steigerung der App-Installationen. (421 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [Page not found | KR - Criteo](/content/kr/solutions/addressability/brands/index.html) (476 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/privacy/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/fr/the-roas-trap/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/fr/the-roas-trap/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Page not found | FR - Criteo.com](/content/fr/wp-content/uploads/sites/4/2020/05/criteo-10-ways-first-click-to-sale-fr-pdf.html) (417 words) - [Page not found | FR - Criteo.com](/content/fr/solutions/addressability/media-owners/index.html) (645 words) - [Criteo lance un programme global de partenariat | FR - Criteo.com](/content/fr/news/press-releases/2020/05/criteo-lance-un-programme-global-de-partenariat/index.html): Paris, le 12 mai 2020 - Criteo S.A. (NASDAQ : CRTO), entreprise mondiale de technologie fournissant aux spécialistes du marketing du monde entier des publicités fiables et pertinentes, présente aujourd'hui Criteo Partners, un programme de partenariat mondial destiné à aider les partenaires de distribution à mieux utiliser la plate-forme publicitaire de la société, qui s'appuie sur ses nombreuses données d'acheteurs, pour développer et élargir leur clientèle. (555 words) - [Le vendite in-store vanno alle stelle mentre l’Europa si prepara alla riapertura | IT - Criteo](/content/it/news/press-releases/2021/07/le-vendite-in-store-vanno-alle-stelle-mentre-leuropa-si-prepara-alla-riapertura.html) (766 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/page/2/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (41 words) - [Criteo en las noticias: presencia en medios](/content/es/news/page/2/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (458 words) - [Criteo en las noticias: presencia en medios](/content/es/news/page/4/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (874 words) - [Criteo entra en negociaciones de carácter exclusivo para adquirir Iponweb, una plataforma líder en el mercado de adtech | ES - Criteo](/content/es/news/press-releases/2021/12/criteo-entra-en-negociaciones-de-caracter-excluisvo-para-adquirir-iponweb.html) (2,060 words) - [디지털 광고 전략 | Criteo](/content/kr/news/page/3/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (346 words) - [fr/wp-content/uploads/sites/4/2025/01/criteo-ceo-announcement-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2025/01/criteo-ceo-announcement-fr-pdf.html) (830 words) - [fr/wp-content/uploads/sites/4/2025/07/202507-criteo-x-mirakl-ads-pr-fr-version-pdf.html](/content/fr/wp-content/uploads/sites/4/2025/07/202507-criteo-x-mirakl-ads-pr-fr-version-pdf.html) (968 words) - [PrestaShop et Criteo s'associent pour aider les commerçants à générer du trafic et des ventes | FR - Criteo.com](/content/fr/news/press-releases/2020/06/prestashop-et-criteo-sassocient-pour-aider-les-commercants-a-generer-du-trafic-et-des-ventes.html): Paris – 4 juin 2020 - PrestaShop, la première plateforme de commerce électronique d'Europe et d'Amérique latine, et Criteo, entreprise mondiale de technologie fournissant aux spécialistes du marketing du monde entier des publicités fiables et pertinentes , s'associent pour mettre les meilleures technologies de e-commerce et de publicité à la disposition des petites et moyennes entreprises (PME). (574 words) - [Criteo renueva su marca y revela su hoja de ruta para el futuro del open internet durante el Investor Day | ES - Criteo](/content/es/news/press-releases/2021/06/criteo-renueva-su-marca-y-revela-su-hoja-de-ruta-para-el-futuro-del-open-internet-durante-el-investor-day.html) (792 words) - [Notizie, consigli e strategie di Programmatic Advertising | Criteo](/content/it/news/page/4/index.html): Leggi le ultime notizie, scopri le strategie più efficaci e ricevi consigli per ottimizzare le campagne con le nostre risorse di Programmatic Advertising. (705 words) - [404 Not found](/content/terms-and-conditions/criteo.html) (15 words) - [News | DE - Criteo.com](/content/de/news/page/3/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (541 words) - [DocMorris launcht Retail Media Angebot mit Criteo | DE - Criteo.com](/content/de/news/press-releases/2023/09/docmorris-launcht-retail-media-angebot-mit-criteo/index.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (601 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/page/4/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (522 words) - [Hakuhodo DY ONEのDMP「AudienceOne®」と CriteoのDSP「Commerce Growth」がデータ連携を大幅に強化 | JP - Criteo.com](/content/jp/news/press-releases/2025/06/hakuhodo-dy-ones-dmp-audienceone-and-criteos-dsp-commerce-growth-significantly-strengthen-data-integration.html) (88 words) - [Criteo si rinnova e rivela la roadmap per il futuro dell’open Internet durante l'Investor Day | IT - Criteo](/content/it/news/press-releases/2021/06/criteo-si-rinnova-e-rivela-la-roadmap-per-il-futuro-dellopen-internet-durante-linvestor-day.html) (710 words) - [Criteoのリテールメディア・プラットフォーム、 ドコモの「ｄショッピング」に導入 | JP - Criteo.com](/content/jp/news/press-releases/2025/04/criteo-retail-media-all-about-life-marketing-d-shopping.html) (27 words) - [Criteo lanza su plataforma self-service de Retail Media en Europa | ES - Criteo](/content/es/news/press-releases/2020/10/criteo-lanza-su-plataforma-self-service-de-retail-media-en-europa.html) (709 words) - [Criteo en las noticias: presencia en medios](/content/es/news/page/5/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (866 words) - [fr/wp-content/uploads/sites/4/2025/09/criteo-et-googlesa360-pdf.html](/content/fr/wp-content/uploads/sites/4/2025/09/criteo-et-googlesa360-pdf.html) (1,093 words) - [크리테오, 물가 상승 속에서도 여행 수요 견조 52% 소비자가 여행은 필수 | KR - Criteo](/content/kr/news/press-releases/2026/02/travel-demand-remains-resilient-despite-inflation-52-of-consumers-consider-travel-essential.html) (593 words) - [Criteo inizia la trattativa esclusiva per l’acquisizione di Iponweb, azienda adtech leader nel mercato | IT - Criteo](/content/it/news/press-releases/2021/12/criteo-inizia-la-trattativa-esclusiva-per-lacquisizione-di-iponweb.html) (1,431 words) - [Criteo のマーケティング ソリューション API を使ってみる | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-api-r9e5r03y2e/steps/2531460/index.html): Criteo API を使用すると、開発者は世界最大の広告ネットワーク上にプログラムを構築できます。 API を使用すると、Criteo の業界をリードするイノベーションの力を活用できます。 Criteo の強力なターゲティング ソリューションを活用して、ニーズに合わせてカスタマイズされた柔軟なアプリを作成し、自動化して拡張します。 マーケティング ソリューション API の一般的な使用例カスタム レポートの作成: 100 以上の指標にわたるパフォーマンスを比較する機能により、キャンペーンに関する詳細な洞察が得られます。自動キャンペーン管理:広告セットの取得と更新オーディエンスの作成と更新:独自の CRM または CDP、DMP、その他のソースからのデータを使用して、特定のオーディエンス セグメントを簡単に作成および管理します自動クリエイティブ管理:クリエイティブと広告を設定および管理します。大規模、複雑、または多数のアカウントを管理する広告主にとって、Criteo API は、微調整された制御、カスタマイズ、自動化機能を提供することで役立ちます。 API を通じて、Criteo キャンペーンを社内ツールまたはサードパーティ ツールと統合することもできます。 (46 words) - [News | DE - Criteo.com](/content/de/news/page/5/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (582 words) - [MediMediaMarktSaturn se une a Criteo para impulsar su solución de Retail Media | ES - Criteo](/content/es/news/press-releases/2022/09/medimediamarktsaturn-se-une-a-criteo-para-impulsar-su-solucion-de-retail-media.html): La empresa de commerce media, Criteo S.A. (NASDAQ: CRTO), ha anunciado su colaboración con MediaMarktSaturn, la compañía líder en España y Europa en el sector de la distribución de electrónica de consumo. (799 words) - [Las ventas en las tiendas se disparan a medida que Europa se prepara para reabrir las calles y aliviar las restricciones | ES - Criteo](/content/es/news/press-releases/2021/08/las-ventas-en-las-tiendas-se-disparan-a-medida-que-europa-se-prepara-para-reabrir-las-calles-y-aliviar-las-restricciones.html): A medida que en España y en el resto de Europa se flexibilizan las normativas relativas al Covid-19, los compradores están regresando a las calles principales; las últimas cifras de ventas en las tiendas[1] en junio en toda la región EMEA aumentaron un 76% en comparación con justo antes del primer confinamiento en febrero de 2020. (868 words) - [fr/wp-content/uploads/sites/4/2023/09/cmax-criteo-press-release-criteo-annonce-la-mise-a-disposition-generale-de-son-dsp-commerce-max-et-devoile-de-nouvelles-solutions-de-monetisation-pour-les-retailers-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/09/cmax-criteo-press-release-criteo-annonce-la-mise-a-disposition-generale-de-son-dsp-commerce-max-et-devoile-de-nouvelles-solutions-de-monetisation-pour-les-retailers-pdf.html) (1,020 words) - [크리테오 코리아, 파트너사 성과 기리는 ‘에이전시 어워즈 2025’ 개최 | KR - Criteo](/content/kr/news/press-releases/2025/12/criteo-korea-hosts-agency-awards-2025-to-honor-partner-achievements.html) (619 words) - [News | DE - Criteo.com](/content/de/news/page/2/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (510 words) - [Page not found | IT - Criteo](/content/it/solutions/addressability/media-owners/index.html) (476 words) - [PrestaShop y Criteo unen sus fuerzas para ayudar a los comerciantes a generar tráfico y ventas | ES - Criteo](/content/es/news/press-releases/2020/06/prestashop-y-criteo-unen-sus-fuerzas-para-ayudar-a-los-comerciantes-a-generar-trafico-y-ventas.html): París – 4 de junio de 2020 – PrestaShop, la plataforma de comercio electrónico líder en Europa y América Latina, y Criteo, la compañía tecnológica global que impulsa a los marketers a través de publicidad impactante y de confianza, se han unido para ofrecer las mejores tecnologías de comercio electrónico y publicidad a las pequeñas y medianas empresas (PYMES). (903 words) - [Criteo、「2025年度ゴールデンウィーク消費動向レポート」を発表 | JP - Criteo.com](/content/jp/news/press-releases/2025/04/criteo-releases-2025-golden-week-trend-report/index.html): コマースメディアを展開するCriteoは、日本人約1,200人以上を対象に、ゴールデンウィーク（以下、GW）の消費動向に関する調査を実施し、連休期間前後の旅行計画や購買への影響についてまとめたレポート「2025年度ゴールデンウィーク消費動向レポート」を発表しました。 (35 words) - [크리테오–LG CNS, AI기반의 글로벌 커머스 미디어 비즈니스 모델 공동 구축 | KR - Criteo](/content/kr/news/press-releases/2025/12/criteo-lg-cns-to-jointly-build-an-ai-driven-global-commerce-media-business-model.html) (353 words) - [Notizie, consigli e strategie di Programmatic Advertising | Criteo](/content/it/news/page/5/index.html): Leggi le ultime notizie, scopri le strategie più efficaci e ricevi consigli per ottimizzare le campagne con le nostre risorse di Programmatic Advertising. (634 words) - [Nuovo: costo dell’acquisizione di clienti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/nuovo-costo-dellacquisizione-di-clienti-tbylyg2qrm/steps/4683821/index.html): Settembre 2025🚀 Ti presentiamo il costo dell‘acquisizione di clienti, un nuovo parametro incluso nella reportistica. Di cosa si tratta?  Il costo di acquisizione dei clienti è un nuovo parametro misurabile che puoi trovare nei report personalizzati. Questa metrica corrisponde ai costi necessari per portare un nuovo cliente a effettuare il primo acquisto con il tuo brand. Il CAC corrisponde al Costo totale di una campagna o set di annunci, diviso per il Numero di primi acquirenti. I primi acquirenti sono persone che non hanno acquistato sul tuo sito web negli ultimi 13 mesi. I dati disponibili per il calcolo di questo indicatore partono dal 22 agosto 2025. Perché è importante?  Capire quanto sia efficiente il procedimento di acquisizione di nuovi clienti è fondamentale per trovare un equilibrio tra crescita e redditività. Con questa metrica è possibile misurare il costo di acquisizione specifico di ogni campagna, il che ti aiuterà a equilibrare i tuoi investimenti e dividerli tra l’acquisizione graduale di nuovi clienti e il consolidamento di quelli abituali.  Dove si trova?  È possibile trovarla nella sezione Reportistica > Libreria report o nelle colonne personalizzabili della dashboard della campagna. Come utilizzare questa metrica in modo efficace Ecco alcune pratiche e raccomandazioni per ottenere il massimo beneficio: Effettua una segmentazione per dimensioni: utilizza il CAC per campagna, per set di annunci, per canale, per regione, per tipo di creatività. Così facendo, potrai scoprire cosa funziona meglio per acquisire nuovi clienti. Confronta CAC e LTV: fai una stima di quanto un primo cliente potrebbe garantirti nel corso del tempo (acquisti ripetuti, upselling, ecc.). Utilizza il rapporto LTV:CAC per stabilire se le spese di acquisizione sono effettivamente sostenibili. Monitora le tendenze nel corso del tempo: segui attentamente il CAC mese dopo mese o trimestre dopo trimestre.  Tieni d‘occhio il CAC, verifica se il costo di acquisizione è in aumento per capirne la causa (concorrenza, ripetuta visualizzazione degli stessi annunci, targeting non efficiente, creatività obsolete, ecc.) 🌟 Per saperne di più Elenco completo delle metriche disponibili (342 words) - [Page not found | BR - Criteo.com](/content/br/solutions/addressability/media-owners/index.html) (630 words) - [디지털 광고 전략 | Criteo](/content/kr/news/page/5/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (642 words) - [Notizie, consigli e strategie di Programmatic Advertising | Criteo](/content/it/news/page/2/index.html): Leggi le ultime notizie, scopri le strategie più efficaci e ricevi consigli per ottimizzare le campagne con le nostre risorse di Programmatic Advertising. (825 words) - [アドレサビリティ | Criteo ヘルプ](/content/help/kb/ja/377047/index.html): 2024年の Criteo のアドレサビリティに関する詳細 (4 words) - [MediaMarktSaturn collabora con Criteo per potenziare la soluzione Retail Media | IT - Criteo](/content/it/news/press-releases/2022/09/mediamarktsaturn-collabora-con-criteo-per-potenziare-la-soluzione-retail-media.html) (741 words) - [トラブルシューティング | Criteo ヘルプ](/content/help/kb/ja/236327/index.html): よくあるエラーの解決策を見つけることができます。 (19 words) - [전 세계 소비자 절반 이상 “광고 보고 제품 구매 경험” 크리테오, 2025 글로벌 소비재 트렌드 리포트 발표 | KR - Criteo](/content/kr/news/press-releases/2025/11/criteo-releases-2025-global-consumer-goods-trends-report.html) (521 words) - [成果の測定 | Criteo ヘルプ](/content/help/kb/ja/105057/index.html): 最適なKPIを設定し、アナリティクスをもとにパフォーマンスの向上を図りましょう。 (4 words) - [Knuspr, Teil der Rohlik Gruppe, führt neue Offsite Retail Media Möglichkeiten mit Criteo ein | DE - Criteo.com](/content/de/news/press-releases/2024/09/knuspr-fuehrt-neue-offsite-retail-media-moeglichkeiten-mit-criteo-ein.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (825 words) - [Retail Media-Werbemöglichkeiten auf flaschenpost.de mit Criteo | DE - Criteo.com](/content/de/news/press-releases/2024/09/retail-media-werbemoeglichkeiten-auf-flaschenpost-de-mit-criteo.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (453 words) - [PrestaShop e Criteo insieme per aiutare i commercianti a generare traffico e vendite | IT - Criteo](/content/it/news/press-releases/2020/06/prestashop-e-criteo-insieme-per-aiutare-i-commercianti-a-generare-traffico-e-vendite.html) (408 words) - [br/wp-content/uploads/sites/5/2023/06/diretrizes-para-publishers-parceiros-da-criteo-br-janeiro-2020-pdf.html](/content/br/wp-content/uploads/sites/5/2023/06/diretrizes-para-publishers-parceiros-da-criteo-br-janeiro-2020-pdf.html) (1,738 words) - [アカウントと請求関連 | Criteo ヘルプ](/content/help/kb/ja/105039/index.html): アカウント、権限、請求を管理します。 (6 words) - [News | DE - Criteo.com](/content/de/news/page/4/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (478 words) - [PowerPoint Presentation](/content/de/wp-content/uploads/sites/3/2021/06/new-state-of-retail-media-de-pdf.html) (843 words) - [キャンペーン管理 | Criteo ヘルプ](/content/help/kb/ja/105056/index.html): Criteoの機能ガイドを活用し、御社の広告を次のレベルへとステップアップさせましょう。 (18 words) - [スタートガイド | Criteo ヘルプ](/content/help/kb/ja/105019/index.html): キャンペーンを開始する際に必要となる情報を記載しています。 (4 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/page/5/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (55 words) - [0. The MediaGrid Standard Terms for Curators (20221027).docx](/content/wp-content/uploads/2024/05/the-mediagrid-standard-terms-for-curators-20221027-pdf.html) (2,220 words) - [Criteo、「Criteo Certified Partners」受賞企業を発表 | JP - Criteo.com](/content/jp/news/press-releases/2025/02/criteo-announces-criteo-certified-partner-program-award-winners.html) (55 words) - [dmr Advertising, die 360°-Retail Media Unit von DocMorris, baut Retail Media Angebot mit Criteo um Native Video Ads aus | DE - Criteo.com](/content/de/news/press-releases/2024/07/dmr-advertising-die-360-retail-media-unit-von-docmorris-baut-retail-media-angebot-mit-criteo-um-native-video-ads-aus.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (767 words) - [Criteo erhält erste MRC-Akkreditierung für Retail Media Measurement | DE - Criteo.com](/content/de/news/press-releases/2024/04/criteo-erhaelt-erste-mrc-akkreditierung-fuer-retail-media-measurement.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (309 words) - [fr/wp-content/uploads/sites/4/2023/06/15062023_cp_criteo-lance-la-toute-premiere-ssp-concue-pour-les-donnees-commerce-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/06/15062023_cp_criteo-lance-la-toute-premiere-ssp-concue-pour-les-donnees-commerce-pdf.html) (691 words) - [fr/wp-content/uploads/sites/4/2023/03/cp_07032023_criteo-acquiert-brandcrush-pour-accelerer-ses-solutions-retail-media-offline-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/03/cp_07032023_criteo-acquiert-brandcrush-pour-accelerer-ses-solutions-retail-media-offline-pdf.html) (616 words) - [Plataforma de Commerce Media | Criteo](/content/es/platform/commerce-media-platform/index.html): Transforma el mayor conjunto de datos y señales de comercio online a nivel global, en publicidad de alto rendimiento (1,453 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-es-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-may-2025-es-pdf.html) (1,099 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-es-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-may-2025-es-pdf.html) (1,224 words) - [fr/wp-content/uploads/sites/4/2024/06/202406-fr-new-md-france-appointment-pdf.html](/content/fr/wp-content/uploads/sites/4/2024/06/202406-fr-new-md-france-appointment-pdf.html) (561 words) - [Criteo ernennt Michael Komasinski zum Chief Executive Officer | DE - Criteo.com](/content/de/news/press-releases/2025/01/criteo-ernennt-michael-komasinski-zum-chief-executive-officer.html): Criteo gab heute bekannt, dass der Vorstand Michael Komasinski mit Wirkung zum 15. Februar 2025 zum Chief Executive Officer und Mitglied des Vorstands ernannt hat. Komasinski tritt die Nachfolge von Megan Clarken an, die sich, wie bereits angekündigt, von ihrer Position als CEO und aus dem Vorstand zurückziehen wird. Clarken wird eine leitende Beraterfunktion übernehmen, um einen reibungslosen Übergang zu gewährleisten. (753 words) - [wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-es-pdf.html](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-es-pdf.html) (2,250 words) - [wp-content/uploads/2025/05/criteo-data-protection-agreement-2025-may-es-pdf.html](/content/wp-content/uploads/2025/05/criteo-data-protection-agreement-2025-may-es-pdf.html) (1,177 words) - [Novità: targeting video - posizionamenti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-targeting-video-posizionamenti-3k1fkhkvn3/steps/4134143/index.html): Febbraio 2025 🚀 Definizioni video PLCMT nuove e aggiornate da parte dello IAB Tech LabChe cosa sono? Le definizioni video PLCMT aggiornate dallo IAB Tech Lab standardizzano i formati degli annunci video, migliorando l’esperienza pubblicitaria, l’identificazione dell’inventario per i marketer e consentono ai media owner di ottenere la massima monetizzazione. Le revisioni apportate in questo aggiornamento comprendono nuove specifiche per il posizionamento e un campo per l’aggiornamento dei valori degli annunci. La transizione verso la nuova tassonomia dello IAB per i posizionamenti video permette di selezionare il tipo di posizionamento desiderato (out-stream o in-stream) a livello di line item per ottenere una pubblicità più mirata. Le nuove definizioni PLCMT sono:Instream: annuncio visualizzato all’interno di un player video che viene riprodotto con l’audio attivo per impostazione predefinita o nel caso in cui vi sia una chiara intenzione di guardare da parte del consumatore. Sostituisce il tradizionale "in-stream" e comprende posizionamenti pubblicitari pre-roll, mid-roll o post-roll.Contenuti di accompagnamento: sono annunci video all’interno di contenuti video, visualizzati quando un consumatore si trova sulla pagina per guardare un video o leggere un articolo. Questi annunci vengono riprodotti con l’audio disattivato per impostazione predefinita e automaticamente quando sono visualizzati; possono apparire in posizionamenti pre-roll, mid-roll o post-roll.Interstitial/Full-screen takeover: annunci video a tutto schermo, tipicamente in-app, che vengono riprodotti senza contenuti di supporto e non possono essere fatti scorrere o allontanati dalla visualizzazione.Nessun contenuto/Standalone: si tratta di annunci senza contenuto video associato, che vengono riprodotti con l’audio disattivato per impostazione predefinita. Questi posizionamenti includono i formati in-article, in-banner, in-feed o floating. Perché?Aumento del ROI: la nuova categorizzazione PLCMT consente di concentrarsi sui video instream premium e di classificare meglio gli altri contenuti, offrendo migliori opzioni di inventory ai media buyer.Prestazioni più elevate: offre trasparenza, aiutando a prendere decisioni informate sulla strategia video, per equilibrare estensione, costi e opzioni pubblicitarie coinvolgenti.Miglioramento dell’esperienza del consumatore: aiuta a fornire annunci video più pertinenti e coinvolgenti, migliorando l’esperienza di visualizzazione. (333 words) - [wp-content/uploads/2024/11/commerce-growth-specific-terms-of-service-es-1-pdf.html](/content/wp-content/uploads/2024/11/commerce-growth-specific-terms-of-service-es-1-pdf.html) (913 words) - [wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-es-pdf.html](/content/wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-es-pdf.html) (1,044 words) - [Full list of available metrics | Commerce Growth Help Center](/content/help/kb/guide/en/full-list-of-available-metrics-2k8ftdtds7/steps/775874/index.html): The following table lists the available metrics in Commerce Growth. Metrics refer to measurements such as clicks, revenue, or cost per visit. All metrics available in Commerce Growth are also available through the Criteo API. (48 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_es-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_es-pdf.html) (695 words) - [Novità: eventi di conversione | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-eventi-di-conversione-p8his1oioc/steps/5039959/index.html): Febbraio 2026  🚀 Introduzione degli eventi di conversione per un’ottimizzazione più intelligente, basata sulle azioni reali degli utenti. Di cosa si tratta? Gli eventi di conversione permettono di rilevare, segnalare e ottimizzare le azioni specifiche che gli utenti compiono su un sito e che sono state acquisite da OneTag. Tali azioni possono includere ricerche, aggiunte al carrello, accessi, invio di moduli o altre interazioni di pre-vendita o da parte di lead che segnalano le proprie intenzioni.   Selezionando gli eventi giusti, è possibile attirare utenti più qualificati, farli avanzare nel percorso e, in ultima analisi, aumentare le vendite o il completamento della determinazione di un lead. Storie di successo dei nostri clienti: Skyscanner  Skyscanner ha utilizzato con successo gli eventi di conversione per ottimizzare le campagne verso azioni significative nel lower-funnel. Concentrandosi su segnali di conversione fondamentali, ha potuto migliorare le proprie prestazioni e ottenere maggior visibilità sulle intenzioni degli utenti.  Leggi qui la storia di successo di Skyscanner per intero: clicca qui Vantaggi principali:Report e tracciamento: monitora le interazioni fondamentali degli utenti prima dell’acquisto o dell’invio di un lead e vedrai quali sono le fasi che portano a ottenere migliori prestazioni. Ottimizzazione: scegli un qualsiasi evento supportato come obiettivo per raggiungere gli utenti più propensi a completare quell’azione e migliorare l’efficienza dei percorsi più complessi. Confronto: analizza le prestazioni degli eventi di set di annunci e campagne per identificare gli eventi che hanno un maggiore impatto sui tuoi obiettivi. Perché è importante? I percorsi degli acquirenti sono più lunghi e complessi, con più punti di contatto prima della conversione. Gli eventi di conversione ti aiutano a comprendere tali punti di contatto e ad influenzarli, ben prima della vendita finale, in modo che tu possa: Migliorare efficienza e ROAS Raggiungere gli utenti giusti al momento giusto Dare supporto alle strategie di upper e mid funnel Rendere più precisa la misurazione full-funnel Dove si trovano?Assicurati che gli eventi che scegli siano tracciati da OneTag e implementati correttamente.  Una volta che tali eventi sono attivati come idonei per un obiettivo, puoi selezionarli come obiettivo quando crei un nuovo set di annunci.🌟 Per saperne di più: (321 words) - [News | Criteo](/content/news/page/7/index.html): Read the latest Criteo press releases and other ad tech industry news. (566 words) - [Novità: ottimizzazione dell’offerta per il modello di bidding per annunci di video awareness | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-ottimizzazione-dellofferta-per-il-modello-di-bidding-per-annunci-di-video-awareness-08oguzsiks/steps/3868086/index.html): Luglio 2024🚀 Introduzione di un nuovo sistema di filtro degli editori per annunci di video awareness. Che cos'è? Abbiamo appena introdotto un interessante sistema di filtro nel nostro modello di video awareness che consente di ottimizzare la qualità degli editori. Questa logica intelligente si affianca alla già presente ottimizzazione della viewability e del tasso di completamento e garantisce che i vostri annunci siano visualizzati dagli editori migliori, pur restando il più vicino possibile all’input di CPM desiderato. Questa funzionalità è ora disponibile per tutti i set di annunci di video awareness che non hanno una lista specifica di regole di targeting.Perché è importante? Questo miglioramento apporta diversi vantaggi alle tue campagne:Migliori editori: gli annunci sono ottimizzati per editori di qualità superiore, per raggiungere il pubblico giusto al costo giusto.Più vicini alle aspettative relative al CPM: il sistema garantisce un allineamento più preciso della spesa con il tuo input di CPM, portando a un maggiore controllo e a una prevedibilità superiore.Migliori prestazioni per le tue campagne: ottimizzando la distribuzione degli editori, ti aiutiamo a raggiungere i tuoi obiettivi in modo più efficace perfezionando i tuoi risultati. Questa funzionalità porta le tue campagne di awareness a un livello superiore, consentendoti di arrivare agli obiettivi prestabiliti, mantenere le aspettative degli inserzionisti e affinare l’efficacia complessiva delle campagne! (232 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [Commerce Media Platform | IT - Criteo](/content/it/platform/commerce-media-platform/index.html): Turn the world’s largest open commerce dataset into high performing addressable advertising on the open internet. (705 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Novità: annunci Meta | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-annunci-meta-dteudpnmsp/steps/3868088/index.html): Ottobre 2024 🚀 Introduzione della nostra efficiente integrazione Meta che consente un miglior retargeting con la funzione annunci social di Commerce Growth. Che cos'è? Utilizza la funzione annunci social di Commerce Growth per ottimizzare la tua strategia di retargeting e portarla a un livello superiore. Questa nuova funzionalità ti consente di estendere in modo efficiente la tua strategia ai social media, in particolare alle piattaforme Meta come Facebook e Instagram, il tutto utilizzando i potenti strumenti di Criteo. Perché è importante? Integrare Meta nella tua strategia di marketing può essere vantaggioso per tanti motivi:Reach maggiore: hai la possibilità di entrare in contatto con i clienti su Facebook e Instagram, estendendo al contempo la tua portata sul web.Ottimizzazione basata sull’IA: l’intelligenza artificiale di Criteo adatta automaticamente offerte e budget da assegnare, garantendo prestazioni di retargeting ottimali.Sinergia cross-channel: gli insight dei social media e dell’Open Web ti permettono di aumentare le prestazioni del retargeting fino al 25%.Usufruendo dell’ampia rete di Meta nell'Open Web, potrai ottenere risultati migliori con il retargeting, aumentare le prestazioni ed espandere la tua portata in modo facile. 🌟 Per saperne di più:Annunci social (193 words) - [Terms and Conditions Japanese Previous Versions | Criteo](/content/terms-and-conditions/japanese-previous-versions/index.html): Criteo Commerce Media Platform 利用規約の旧バージョン。 (291 words) - [Aggiornamento: pagina dei feed - catalogo prodotti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/aggiornamento-pagina-dei-feed-catalogo-prodotti-vvdiy03efp/steps/3966866/index.html): Ottobre 2024La pagina dei feed all’interno della sezione relativa al catalogo prodotti è stata rinnovata. La nuova pagina di gestione dei feed è stata progettata per migliorare l’usabilità, creare un'esperienza utente più intuitiva e, in ultima analisi, incrementare il coinvolgimento e la soddisfazione tra gli utenti.Aspetto aggiornato: la pagina dei feed ha un design rinnovato, con un’interfaccia più moderna e facile da usare.Nuova notifica sui tag: è stato aggiunto un tag per avvisare gli utenti della nuova e migliorata visualizzazione della pagina dei feed.Gestione dei feed migliorata: la pagina di gestione dei feed consente di:Visualizzare, modificare, attivare, programmare e archiviare i feed.Monitorare lo stato delle ultime importazioni.Collegare più feed da importare simultaneamente, con la garanzia di avere dati dei prodotti sempre aggiornati.🌟 Per saperne di piùFeed (142 words) - [www4/de/the-roas-trap/clkn/https/www2-criteo-com/l/126241/2024-06-04/85q6mx/126241/1717508791gdnwjcze/24_roas_trap_q2_rm_report_de-pdf.html](/content/www4/de/the-roas-trap/clkn/https/www2-criteo-com/l/126241/2024-06-04/85q6mx/126241/1717508791gdnwjcze/24_roas_trap_q2_rm_report_de-pdf.html) (11 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [Novità: campagne GO | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-campagne-go-hdop5jc4sc/steps/3966887/index.html): Ottobre 2024🚀 Presentazione delle campagne GO, campagne semplificate e orientate agli obiettivi che semplificano i flussi di lavoro per migliorare le prestazioni in un modo più facile. Che cosa sono? Le campagne GO sono il risultato di flussi di creazione semplificati e incentrati sulle prestazioni, attivi per gli utenti di Commerce Growth. Disponibili alla voce"Crea campagna", le campagne GO semplificano il flusso di lavoro in pochi clic, dando priorità agli obiettivi e alla funzionalità. Vantaggi principali:Prestazioni: apportano maggior valore e riducono l’abbandono per i marketer grazie a configurazioni ottimizzate.Esperienza utente: mai più frustrazioni, controlli complessi e supposizioni.Risoluzione dei problemi: grazie alla maggiore standardizzazione non si necessita di tanto tempo per la risoluzione dei problemi, con conseguente risparmio di risorse del cliente e di Criteo.Vantaggio competitivo: migliora la posizione di Criteo nei confronti di concorrenti come Google e Meta, in linea con il crescente impiego di IA e automazione nel marketing.🌟 Per saperne di più:Campagne GO (169 words) - [Novità: transizione dal bidding manuale a Max CPC | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-transizione-dal-bidding-manuale-a-max-cpc-42l4beulwv/steps/3963559/index.html): Agosto 2024🚀 Presentazione di Max CPC: una rietichettatura degli input CPC per migliorare le prestazioni del modello del bidding manuale. Che cos'è? Gli input CPC saranno ora rietichettati come Max CPC. I valori CPC precedenti verranno adeguati agli equivalenti di Max CPC (1,66 volte i livelli di bidding precedenti) per mantenere una spesa costante e uniforme per un set di annunci. La gestione di Max CPC funzionerà come quella del CPC precedente, con aumenti dell’offerta a determinare un aumento della spesa e viceversa. Il passaggio a Max CPC è stato studiare per migliorare le prestazioni dei modelli di bidding manuale, dare maggior flessibilità al motore, usufruire dei segnali di intento e integrare i progressi dei modelli basati sull’intelligenza artificiale. (127 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com.html) (11 words) - [Novità: report di attribuzione di terzi | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-report-di-attribuzione-di-terzi-qsfgzwoo92/steps/3868087/index.html): Luglio 2024🚀 Ora puoi confrontare i dati di attribuzione di Commerce Growth e Google Analytics in un unico report! Che cos'è? Se hai collegato il tuo account di Google Analytics a Commerce Growth, puoi accedere a un report che confronta direttamente gli ambiti di attribuzione tra le due piattaforme. In questo modo avrai una visione chiara dei dati, gli uni affiancati agli altri, che consente di semplificare l’ottimizzazione delle campagne.Se non hai ancora collegato il tuo account di Google Analytics, non preoccuparti! Ti verrà richiesto di farlo per poter subito trarre vantaggio da questo nuovo report ricco di informazioni.Perché è importante? Questa integrazione apporta diversi vantaggi alla gestione delle campagne:Niente più confronti manuali: non dovrai più destreggiarti tra i dati di Commerce Growth e quelli di Google Analytics. Le spese e le vendite attribuite ora le trovi in un unico posto, risparmierai così tempo e fatica.Insight migliori: con entrambi gli ambiti di attribuzione in un unico report di facile consultazione, sarà più semplice monitorare le prestazioni delle campagne e adattarne le strategie di conseguenza.Calcoli più semplici: mai più calcoli manuali per COS, ROAS, CPA e altre metriche. Il report fornisce automaticamente questi insight.Supporto all’ottimizzazione di Google Analytics: proseguendo con il lavoro di ottimizzazione, sempre più clienti potranno usufruire al meglio di questi dati per perfezionare le campagne e ottenere risultati migliori.🌟Per saperne di piùReport di attribuzione di terzi (214 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/de/the-roas-trap/clkn/http/www-criteo-com/legal/index.html](/content/www4/de/the-roas-trap/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/de/the-roas-trap/clkn/https/app-unbounce-com/variants/321993814/javascript-3acookiebot-renew.html](/content/www4/de/the-roas-trap/clkn/https/app-unbounce-com/variants/321993814/javascript-3acookiebot-renew.html) (11 words) - [Commerce Media Platform | KR - Criteo](/content/kr/platform/commerce-media-platform/index.html): Turn the world’s largest open commerce dataset into high performing addressable advertising on the open internet. (1,162 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [News | Criteo](/content/news/page/6/index.html): Read the latest Criteo press releases and other ad tech industry news. (582 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [Commerce Media Platform - CN - Criteo](/content/cn/platform/commerce-media-platform/index.html): 将世界上最大的开放商务数据集，转变为开放互联网上的高性能可寻址广告 (44 words) - [Novità: Agente di audience (BETA) | Guida Criteo Commerce Growth](/content/help/kb/guide/it/novita-agente-di-audience-beta-bq3hs55qi1/steps/4835386/index.html): Novembre 2025🤖 Ti presentiamo il nostro Agente di audience, il tuo partner basato sull’intelligenza artificiale che ti aiuterà a costruire audience più intelligenti e performanti in modo semplice.Nota: questa funzione è attualmente in fase BETA e disponibile solo per utenti selezionati nei mercati di Stati Uniti, Canada, Regno Unito, Irlanda, Nuova Zelanda e Australia. Sarà presto disponibile anche per l'Italia. Che cos’è?L’Agente di audience ti aiuta a costruire e perfezionare rapidamente le audience in linea con obiettivi delle campagne, budget e profili dei clienti ideali. Che si tratti di targeting di clienti potenziali o di ricoinvolgimento di clienti esistenti, il sistema semplifica la creazione dell’audience attraverso consigli proposti dall’intelligenza artificiale e informazioni in tempo reale. Vantaggi principali:Efficienza: creazione di audience personalizzate in pochi minuti grazie ai consigli preparati dall’intelligenza artificiale.Informazioni di valore: scopri tendenze delle audience in tempo reale, raccomandazioni sui segmenti e suggerimenti per prestazioni migliori.Ottimizzazione: ogni audience creata viene salvata nella libreria per semplificare modifiche e perfezionamenti delle campagne.🌟 Per saperne di più: Costruisci con l’IA (150 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/de/the-roas-trap/clkn/https/www-criteo-com/privacy/index.html](/content/www4/de/the-roas-trap/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/jp/commerce-audiences-guide/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [Nuovo: adaptive sui social | Guida Criteo Commerce Growth](/content/help/kb/guide/it/nuovo-adaptive-sui-social-3dcugk9rtm/steps/5255967/index.html): Maggio 2026 🚀 Introduzione alle creatività adaptive per le inventory social Di cosa si tratta? Le creatività adaptive sono versatili e reattive e si adattano a qualsiasi obiettivo delle campagne. Adattano automaticamente dimensioni, layout e componenti per adattarsi a qualsiasi placement disponibile su dispositivi e canali, garantendo un’ampia portata con una configurazione minima. Le creatività adaptive sono ora disponibili per le inventory social, consentendo agli inserzionisti di gestirli utilizzando le stesse risorse senza bisogno di un catalogo prodotti. Chi può utilizzarle? Tutti i clienti che utilizzano Commerce Growth, campagne GO e Criteo GO.Consigliate per: inserzionisti indipendenti che vogliono sfruttare i social per una crescita su larga scala, in particolare i brand che non dispongono di catalogo prodotti o i clienti che già utilizzano adaptive nell’Open Web per offrire un messaggio e un’esperienza utente coerenti su tutti i canali.Quale valore offrono?Flusso personalizzato: le funzionalità adaptive su Meta consentono un’attivazione più rapida delle campagne e una più ampia idoneità. I brand possono ora espandere le proprie campagne social senza catalogo prodotti, mantenendo creatività coerenti in Open Web e social media.Supportano le campagne GO: gli inserzionisti senza catalogo prodotti possono ora attivare gli annunci social all’interno delle campagne GO.🌟 Per saperne di più (171 words) - [Retail Media for Brands | ES - Criteo](/content/es/retail-media-for-brands/index.html): Increase your share of the digital shelf, build brand awareness, and drive product sales across premium retailers with Criteo Retail Media. This is retail media buying made easy. (667 words) - [www4/jp/commerce-audiences-guide/clkn/https/hub-criteo-com/ui7f9/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/hub-criteo-com/ui7f9/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-it-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-it-pdf.html) (392 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkg/https/www-criteo-com/jp/blog/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkg/https/www-criteo-com/jp/blog/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [Solutions de monétisation pour les Propriétaires de médias | FR - Criteo.com](/content/fr/business/media-owners/index.html): Accélérez votre croissance grâce aux solutions d’offre orientées commerce de Criteo. Accédez à une demande exclusive de plus de 17 000 marques et exploitez tout le potentiel des données commerce. (773 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [Document type (e.g. agreement, summons)](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/wp-content/uploads/2017/07/modern-slavery-act-statement-june-28-2017-pdf.html) (531 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-may-2025-it-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-may-2025-it-pdf.html) (776 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [Criteo、マイケル・コマシンスキを最高経営責任者に任命 | JP - Criteo.com](/content/jp/news/press-releases/2025/01/criteo-appoints-michael-komasinski-as-chief-executive-officer.html): コマースメディアを展開するCriteo(クリテオ、本社:フランス、以下Criteo)は、当社の取締役会によって、2025年2月15日付でマイケル・コマシンスキを最高経営責任者（CEO）および取締役会のメンバーに任命したことを発表しました。コマシンスキは、すでに最高経営責任者（CEO）および取締役を退任し引退が発表されているメーガン・クラーケンの後任として就任します。クラーケンは、上級顧問役として、円滑な引継ぎを確実に執り行う予定です。 (49 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/privacy/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [Terms and Conditions Italian Previous Versions | Criteo](/content/terms-and-conditions/italian-previous-versions/index.html): Prior versions of the Criteo Commerce Media Platform Terms and Conditions. (86 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/app-unbounce-com/variants/324202252/javascript-3acookiebot-renew.html](/content/www4/jp/commerce-audiences-guide/clkn/https/app-unbounce-com/variants/324202252/javascript-3acookiebot-renew.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-it-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-it-pdf.html) (596 words) - [Comprendere i dati first-party | Guida Criteo Commerce Growth](/content/help/kb/guide/it/comprendere-i-dati-first-party-k2tunqdhkv/steps/3126847/index.html): I dati first-party descrivono l'impronta del tuo cliente. Sono le informazioni che i clienti hanno acconsentito a fornire, come l'indirizzo e-mail o il numero di telefono, e che la tua azienda raccoglie direttamente mentre le persone interagiscono con i tuoi prodotti e servizi. Tu sei il proprietario di questi dati, che possono essere raccolti online e offline. I dati first-party possono:Aiutarti a costruire una solida base per le relazioni con i clienti durante tutto il loro percorso di acquisto.Rivelare le tendenze relative all'adattamento prodotto-mercato e aiutarti a comprendere meglio il tuo brand.Migliorare l'esperienza dei tuoi clienti con annunci pertinenti, messaggi personalizzati e creatività.Aiutarti a segmentare e coinvolgere i clienti in base a risultati reali. (772 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/privacy/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Pr�sentation PowerPoint](/content/fr/wp-content/uploads/sites/4/2020/12/barometre-erm-3e-cc-80me-e-cc-81dition-2020-pdf.html) (1,055 words) - [Criteo、2024 IDC MarketScape レポートの 「リテールメディア ネットワーク サービス プロバイダー」において、リーダーに選出 | JP - Criteo.com](/content/jp/news/press-releases/2024/10/criteo-named-a-leader-in-idc-marketscapes-2024-worldwide-retail-media-network-service-providers-vendor-assessment.html) (78 words) - [야나두 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/yanadoo/index.html): Yanadoo boosts sales with real-time data and Criteo’s AI. (435 words) - [잡코리아 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/job-korea/index.html): 크로스 디바이스 리타겟팅 솔루션을 활용해 고가치 전환 볼륨을 극대화한 잡코리아의 성공 사례를 확인해보세요. 크리테오를 통해 광고 효율을 높이고 신규 고객 확보까지 달성한 전략과 데이터 기반 인사이트를 제공받아보세요. (356 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-it-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-it-pdf.html) (453 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-it-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-it-pdf.html) (572 words) - [fr/wp-content/uploads/sites/4/2020/12/criteo-2020-sheet-holiday-audiences-overview-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2020/12/criteo-2020-sheet-holiday-audiences-overview-fr-pdf.html) (535 words) - [La promesa de privacidad de Criteo | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/la-promesa-de-privacidad-de-criteo-pdiw4yiawh/steps/775742-775743/index.html): Para Criteo, la privacidad no es una ocurrencia tardía, es nuestro principio rector. Como empresa francesa fundada en 2005, las protecciones de privacidad de Criteo se han adherido o superado constantemente lo que exige la ley, incluido el RGPD, durante más de 14 años. Entendemos la sensibilidad de los datos de los clientes y estamos comprometidos a proteger su confidencialidad y seguridad. Nosotros siempre: Recopilar solo los datos necesarios para prestar nuestro servicio Almacene el hash SHA256 del hash MD5 de los correos electrónicos Minimice la retención de datos Garantice la seguridad de los datos Proporcionar una herramienta de exclusión voluntaria fácil de usar Nosotros nunca: Registrar información de identificación directa Almacene cualquier archivo original que contenga correos electrónicos Usar o almacenar los datos de su audiencia para cualquier otro propósito Impacte su propiedad intelectual con respecto a los datos de los clientes Use cualquier centro de datos administrado o de propiedad de terceros Liderazgo en la industria: invertir en las mejores prácticas Criteo cuenta con una gran cantidad de certificaciones que son revisadas anualmente por organismos rectores y normativos, y respalda iniciativas que brindan mayor transparencia y control a los usuarios. Somos defensores del Marco de Consentimiento y Transparencia de IAB y fuimos pioneros en adoptar las mejores prácticas de la industria, como el programa AdChoices, además de: (548 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_it-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_it-pdf.html) (188 words) - [Sephora | RU - Criteo.com Success Story](/content/ru/success-stories/shop/index.html): Sephora увеличили ROI на 725 % с помощью набора решений Criteo для каждого этапа покупательского пути. (464 words) - [fr/wp-content/uploads/sites/4/2020/11/criteo-miniguide-deck-festive-season-gifting-report-2020-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2020/11/criteo-miniguide-deck-festive-season-gifting-report-2020-fr-pdf.html) (475 words) - [Criteo隐私承诺 | Commerce Growth Help Center](/content/help/kb/guide/zh/criteo-pdiw4yiawh/steps/775742-775743/index.html): Criteo将隐私保护作为合作过程中的指导原则，而非事后考虑的因素。 Criteo于2005年成立于法国，14年来一直遵守法律要求的隐私保护要求，甚至践行比法律（包括通用数据保护条例（GDPR））要求更加严格的隐私保护原则。我们认识到客户数据的敏感性，并致力于保护其保密性和安全性。   通常，我们：仅采集需要提供服务的数据储存邮件中MD5哈希值的SHA256算法哈希值尽可能减少数据保留时间 确保数据安全性提供有利于用户的输出工具 在此过程中，我们不会：直接记录识别信息 存储任何包含邮件内容的原始文件 出于任何其他目的使用或存储您的音频数据 通过客户数据影响您的知识产权 使用第三方所有数据或管理数据中心   行业领导力：投身最佳实践 Criteo具有一系列来自管理机构和标准机构年度审查认证，并倡导为用户提供具有更大透明度和控制权的合作。 我们支持互动广告局透明度和同意框架，并在早期便践行了行业最佳实践，如AdChoices计划，以及： (32 words) - [Addressability Newsletter Sign-up](/content/www2/addressability-newsletter/index.html) (68 words) - [PowerPoint Presentation](/content/ru/wp-content/uploads/sites/10/2022/10/criteo-holiday-hot-data-infographic-ru-pdf.html) (148 words) - [www4/rise-of-savvy-shoppers-jp/clkg/http/www-criteo-com/jp/wp-content/uploads/sites/6/2023/02/2023-rise-of-savvy-shoppers-jp-pdf.html](/content/www4/rise-of-savvy-shoppers-jp/clkg/http/www-criteo-com/jp/wp-content/uploads/sites/6/2023/02/2023-rise-of-savvy-shoppers-jp-pdf.html) (51 words) - [Addressability for Media Owners | Criteo](/content/solutions/addressability/publishers/index.html): Discover Criteo’s multi-pronged strategy to solve addressability and safeguard media owner CPMs once 3rd-party cookies are deprecated in Chrome. (562 words) - [Aiper - CN - Criteo Success Story](/content/cn/success-stories/aiper/index.html): Aiper不局限于再营销:Criteo使其 首次购买者数量增长18%. (47 words) - [www4/rise-of-savvy-shoppers-jp/clkn/http/www-criteo-com/jp/privacy/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/http/www-criteo-com/jp/privacy/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkg/https/go-criteo-com/rise-of-savvy-shoppers/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkg/https/go-criteo-com/rise-of-savvy-shoppers/index.html) (11 words) - [¿Cómo protege Criteo tus datos? | Ayuda de Criteo Commerce Growth](/content/help/kb/guide/es/como-protege-criteo-tus-datos-bq7tsct6hr/steps/2515393/index.html): Criteo genera audiencias a partir de nuestro exclusivo conjunto de datos de comercio, que se construye como resultado de billones de recorridos de clientes que dan como resultado más de $900 mil millones en transacciones anuales de comercio electrónico. Criteo se asegura de que todos los datos recopilados se agreguen y no se puedan vincular con el negocio de un anunciante. Para proteger todos los datos de los anunciantes que forman parte de nuestra cooperativa, todos los segmentos disponibles para la orientación se agregan según los siguientes principios: Para respetar la privacidad del usuario, nos aseguramos de que ningún anunciante pueda dirigirse directamente a un usuario determinado. Por lo tanto, cada segmento se compone de al menos 5000 ID únicos. Para proteger a nuestros clientes , nos aseguramos de que ningún anunciante pueda dirigirse directamente a una base de usuarios completa. Por lo tanto, cada segmento está compuesto por al menos 10 socios (en promedio, cada audiencia contiene 500 socios), y el socio contribuyente más grande participa en promedio hasta el 20% de sus identificaciones únicas. Esto significa que ningún anunciante puede dirigirse directamente a una marca que se vende a través de un solo dominio. Por ejemplo; si un anunciante decide apuntar a una marca específica, al menos 10 socios en nuestra red comparten productos de esa marca. Gestión de la privacidad de los vendedores y los consumidores individuales  Para proteger a los profesionales del marketing que forman parte de nuestra red, así como la privacidad de los usuarios, todos los segmentos de audiencia de Criteo que están disponibles son completamente seguros para la privacidad y se construyen utilizando entradas de datos que no son reidentificables ni atribuibles al negocio de ningún profesional del marketing. Un segmento de audiencia de Criteo disponible en cualquier mercado debe cumplir todos los siguientes principios de protección de datos: Mínimo de más de 5000 ID de usuario únicos Mínimo de 10+ socios Promedio socios por segmento de categoría: 500 Promedio socios por segmento de marca: 100 Ningún anunciante aporta más del 49 % de los ID de usuario únicos para un segmento determinado Ningún anunciante puede dirigirse directamente a los usuarios de otro anunciante. Para obtener más información sobre cómo Criteo protege sus datos, consulte la Política de privacidad de Criteo . (382 words) - [wp-content/uploads/2026/03/criteo-libas-pr-16-march-pdf.html](/content/wp-content/uploads/2026/03/criteo-libas-pr-16-march-pdf.html) (584 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [Criteo如何保护您的数据？ | Commerce Growth Help Center](/content/help/kb/guide/zh/criteo-bq7tsct6hr/steps/2515393/index.html): Criteo利用我们的唯一商业数据组来建立受众，该数据组是根据数万亿次客户旅程构建的，每年产生超过9,000亿美元的电商交易。 Criteo确保收集到的任何数据都经过汇总，并且不会与广告商的业务相关联。 为了保护作为我们合作伙伴的广告商的所有数据，任何可供定向的细分都会根据以下原则进行汇总：  为了尊重用户隐私，我们确保任何广告商均无法直接定向特定用户。 因此，每个细分由至少5,000 个唯一ID组成。为了保护我们的客户，我们确保任何广告商均无法直接定向整个用户群体。 因此，每个细分由至少10个合作伙伴组成（平均每个受众包含500个合作伙伴），贡献最大的合作伙伴平均参与其唯一ID高达20%。这意味着任何广告商均无法直接定向通过单一域名销售的品牌。 例如，如果广告商决定定向特定品牌名称，则我们的网络中至少有10个合作伙伴有该品牌的产品。 管理营销商和个人消费者隐私 为了保护我们网络中的营销商以及用户的隐私，提供的所有Criteo受众细分都是完全保护隐私的，并且使用不可重新识别或归因于任何营销商业务的数据输入构建。  任何市场中可用的Criteo受众细分都必须满足以下所有数据保护原则： 至少5,000个唯一用户ID 至少10个合作伙伴 平均 每个类别细分的合作伙伴：500  平均 每个品牌细分的合作伙伴：100   对于给定的细分，任何广告商贡献的唯一用户ID都不得超过49%任何广告商均无法直接定向其他广告商的用户 如需了解有关Criteo如何保护您的数据的更多信息，请查看Criteo隐私政策。 (29 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [Crea campagne a prova di futuro senza third-party cookie | Guida Criteo Commerce Growth](/content/help/kb/guide/it/crea-campagne-a-prova-di-futuro-senza-third-party-cookie-yexbml7br1/steps/3156438/index.html): Criteo ha una strategia poliedrica che ottimizza il supporto all'addressability in tempo reale durante ogni istanza di ad call.Attiviamo targeting, misurazione, creatività e raccomandazioni sui prodotti e molto altro ancora, collegando la domanda all'offerta abbinata tramite identificatori first-party a prova di futuro.Se disponibili, utilizziamo dati di first-party per gli utenti autenticati in Chrome, e in altri browser e ambienti.Utilizziamo Google Privacy Sandbox in Chrome, in cui gli utenti non autenticati possono comunque essere raggiunti a livello di utente all'interno delle API Privacy Sandbox.Inoltre, connettiamo i nostri clienti direttamente agli ambienti chiusi a elevata addressability, come i Retail Media Onsite e i social media, direttamente dall'interno delle nostre piattaforme.Puoi saperne di più sulla nostra strategia di addressability ascoltando il nostro Chief Product Officer, Todd Parsons, durante il suo webinar registrato per i partner qui. (222 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkg/https/www-criteo-com/jp/consumer-insights-dashboard/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkg/https/www-criteo-com/jp/consumer-insights-dashboard/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkg/https/www-criteo-com/jp/resources/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkg/https/www-criteo-com/jp/resources/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com.html) (11 words) - [Documentos API | Ayuda de Criteo Commerce Growth](/content/help/kb/es/documentos-api-338824/index.html): Personalice, automatice y amplíe. 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, Primeros pasos , Gestionar campañas, Medir resultados, Cuenta y facturación, Localización y resolución de problemas, Documentos API, Data and AI, GO Campaigns (107 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/privacy/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [Demo | BR - Criteo.com](/content/br/demo/index.html) (110 words) - [Ricerca e risoluzione degli errori | Guida Criteo Commerce Growth](/content/help/kb/it/ricerca-e-risoluzione-degli-errori-236327/index.html): Trova soluzioni per gli errori più comuni. (41 words) - [Inizia con l'API Marketing Solutions di Criteo | Guida Criteo Commerce Growth](/content/help/kb/guide/it/inizia-con-lapi-marketing-solutions-di-criteo-r9e5r03y2e/steps/2531460/index.html): L'API di Criteo consente agli sviluppatori di costruire in modo programmatico sulla rete pubblicitaria più grande del mondo. Con l'API, puoi sbloccare la potenza delle innovazioni leader del settore di Criteo. Sfrutta le potenti soluzioni di targeting di Criteo per creare app flessibili personalizzate in base alle tue esigenze, quindi automatizzale e ridimensionale. Casi d'uso comuni per l'API Marketing Solutions Crea report personalizzati : ottieni informazioni dettagliate sulle campagne, con la possibilità di confrontare le prestazioni tra oltre 100 metriche Gestione automatizzata delle campagne: recupera e aggiorna i set di annunci Crea e aggiorna i segmenti di pubblico : crea e gestisci facilmente segmenti di pubblico specifici, utilizzando il tuo CRM o i dati del tuo CDP, DMP e altre fonti Gestione automatizzata delle creatività: imposta e gestisci creatività e annunci Per gli inserzionisti che gestiscono account grandi, complessi o molti, l'API di Criteo può aiutare fornendo controlli ottimizzati, personalizzazione e capacità di automazione. Attraverso l'API, puoi anche integrare le campagne Criteo con i tuoi strumenti interni o di terze parti. (182 words) - [Per iniziare | Guida Criteo Commerce Growth](/content/help/kb/it/per-iniziare-105019/index.html): Tutto quello che devi sapere per avviare la tua prima campagna. (26 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [GO Campaigns | Guida Criteo Commerce Growth](/content/help/kb/it/go-campaigns-487615/index.html): Everything you need to know to launch your GO! campaign (40 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/http/www-criteo-com/legal/index.html) (11 words) - [Gestione delle campagne | Guida Criteo Commerce Growth](/content/help/kb/it/gestione-delle-campagne-105056/index.html): Porta i tuoi annunci al livello successivo grazie alle nostre guide alle funzioni. (15 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/what-is-retargeting/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/legal/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/legal/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/privacy/index.html](/content/www4/jp/the-state-of-video-connected-tv-jp/clkn/https/www-criteo-com/jp/privacy/index.html) (11 words) - [Account e fatturazione | Guida Criteo Commerce Growth](/content/help/kb/it/account-e-fatturazione-105039/index.html): Gestisci l’account, le autorizzazioni e la fatturazione. 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Komasinski sucederá Megan Clarken, que, conforme anunciado anteriormente, está se aposentando e deixará o cargo de CEO e o Conselho. Clarken atuará como conselheira sênior para garantir uma transição tranquila. 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Casos de uso comuns para API de soluções de marketing Crie relatórios personalizados : obtenha informações granulares sobre as campanhas, com a capacidade de comparar o desempenho em mais de 100 métricas Gerenciamento automatizado de campanhas: recupere e atualize conjuntos de anúncios Crie e atualize públicos : crie e gerencie facilmente segmentos de público específicos, usando seu próprio CRM ou dados de seu CDP, DMP e outras fontes Gerenciamento automatizado de criativos: configure e gerencie criativos e anúncios Para anunciantes que gerenciam contas grandes, complexas ou com muitas contas, a Criteo API pode ajudar fornecendo controles ajustados, personalização e recursos de automação. Por meio da API, você também pode integrar as campanhas da Criteo com suas ferramentas internas ou de terceiros. 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(764 words) - [de/wp-content/uploads/sites/3/2020/11/criteo-mini-guide-black-friday-2020-us-de-pdf.html](/content/de/wp-content/uploads/sites/3/2020/11/criteo-mini-guide-black-friday-2020-us-de-pdf.html) (1,517 words) - [Dem Online-Shopping fehlt das gewisse Etwas: Mehr als drei Viertel der Konsumentinnen und Konsumenten finden E-Commerce zwar funktional, vermissen aber den Spaß dabei | DE - Criteo.com](/content/de/news/press-releases/2025/04/dem-online-shopping-fehlt-das-gewisse-etwas-mehr-als-drei-viertel-der-konsumentinnen-und-konsumenten-finden-e-commerce-zwar-funktional-vermissen-aber-den-spass-dabei.html): Online-Shopping fehlt das gewisse Etwas und ist zu einem mechanischen und vorhersehbaren Prozess geworden. Dies ist das Ergebnis der neuen Studie „The Spark of Discovery - Reigniting The Emotion of Ecommerce“ von Criteo. (750 words) - [Fußball: Criteo maximiert den Umsatz von CoupeDuMonde.net](/content/de/success-stories/coupe-du-monde/index.html): CoupeDuMonde2014.net diente bei der FIFA-Fußballweltmeisterschaft den Fußballfans von Brasilien als Informationsquelle. Die Site hatte nur 45 Tage Zeit, um den Werbeumsatz zu maximieren. Mit Criteo konnte die Website schnell und effizient Desktop- und Mobile-Inventar monetarisieren. (277 words) - [www4/kr/consumer-electronics-consumer-insights/clkn/https/app-unbounce-com/variants/322806594/javascript-3acookiebot-renew.html](/content/www4/kr/consumer-electronics-consumer-insights/clkn/https/app-unbounce-com/variants/322806594/javascript-3acookiebot-renew.html) (11 words) - [Migros und Criteo starten Partnerschaft und lancieren digitales Retail Media Werbeangebot für den Schweizer Werbemarkt | DE - Criteo.com](/content/de/news/press-releases/2026/02/migros-und-criteo-starten-partnerschaft-und-lancieren-digitales-retail-media-werbeangebot-fuer-den-schweizer-werbemarkt.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (596 words) - [www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Criteo und Google geben Integration für Onsite Retail Media bekannt | DE - Criteo.com](/content/de/news/press-releases/2025/09/criteo-und-google-geben-integration-fuer-onsite-retail-media-bekannt.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (592 words) - [www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Criteo und Lidl schließen Partnerschaft im Bereich Retail Media | DE - Criteo.com](/content/de/news/press-releases/2026/05/criteo-und-lidl-schliessen-partnerschaft-im-bereich-retail-media.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (516 words) - [es/wp-content/uploads/sites/8/2023/05/cm-trends-2023-report-es-pdf.html](/content/es/wp-content/uploads/sites/8/2023/05/cm-trends-2023-report-es-pdf.html) (2,879 words) - [Women In Commerce Brunch](/content/experiences/canneslions23-womenincommerce/index.html): Women In Commerce Brunch - The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this. - Wednesday, June 21, 2023 (298 words) - [Addressing the Unaddressable: A Future-Proof Strategy for 2024](/content/experiences/addressingthundressable/index.html): Addressing the Unaddressable: A Future-Proof Strategy for 2024 -   - Tuesday, November 7, 2023 (181 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [Commerce Media on Deck – A Leadership Conversation](/content/experiences/canneslions23-commercemediaondeck/index.html): We're excited to invite you to "Commerce Media on Deck" - a unique event designed to facilitate discussions around the latest trends and insights in the industry. (255 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www2-criteo-com/l/126241/2025-08-11/869r21/126241/1754919578z7zfo8hi/global_consumer_electronics_pulse_2025_kr-pdf.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www2-criteo-com/l/126241/2025-08-11/869r21/126241/1754919578z7zfo8hi/global_consumer_electronics_pulse_2025_kr-pdf.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/app-unbounce-com/variants/324901635/javascript-3acookiebot-renew.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/app-unbounce-com/variants/324901635/javascript-3acookiebot-renew.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Riviera Rendezvous - Cannes Lions 2023](/content/experiences/canneslions23-rivierarendezvous/index.html): Join us for an unforgettable evening on the Criteo Yacht as we celebrate a successful Cannes Lions week. Enjoy cocktails, hors d'oeuvres, and dance to live music while taking in the breathtaking views of the coastline. (217 words) - [Stay in the Know with Criteo @ Cannes Lions 2023](/content/experiences/canneslions23-stayintheknow/index.html): Register to stay in the know about our upcoming content and activations at Cannes Lions! (56 words) - [Criteo Integrates with Oracle Data Cloud to Strengthen Brand Safety Capabilities for Marketers | Criteo](/content/news/press-releases/2020/11/criteo-integrates-with-oracle-data-cloud-to-strengthen-brand-safety-capabilities-for-marketers.html): Read the latest Criteo press releases and other ad tech industry news. (556 words) - [커머스 오디언스가 광고에 대한 투자를 다각화하고 더 나은 결과를 도출하는 데 어떤 효과를 가져오는지 알아보세요.](/content/go/kr/commerce-audiences/apac/sign-up/index.html): Learn about how commerce audiences can help you diversify your ad investments and drive better results. (517 words) - [wp-content/uploads/2023/01/criteo-magnite-press-release-pdf.html](/content/wp-content/uploads/2023/01/criteo-magnite-press-release-pdf.html) (556 words) - [Page not found | DE - Criteo.com](/content/de/blog/ki-gestu-cc-88tzte-werbung-der-ultimative-leitfaden.html) (620 words) - [Page not found | Criteo](/content/blog/sezane-podcast/index.html) (297 words) - [Publications - Criteo AI Lab](/content/ailab/publications/index.html): Publications 2018 — today (automatically extracted from HAL, using Haltools) (12,059 words) - [Casos de éxito│Criteo](/content/es/success-stories/coupe-du-monde/index.html): Criteo aprovecha al máximo cada minuto de la página web dedicada a la Copa del Mundo, activa sólo 45 días. (430 words) - [wp-content/uploads/2019/07/19-ebook-one-vs-two-retargeters-us-en-1-pdf.html](/content/wp-content/uploads/2019/07/19-ebook-one-vs-two-retargeters-us-en-1-pdf.html) (1,049 words) - [Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech | Criteo](/content/news/press-releases/2020/09/criteo-positioned-as-a-challenger-in-the-2020-gartner-magic-quadrant-for-ad-tech.html): Read the latest Criteo press releases and other ad tech industry news. (597 words) - [Holiday/Festive Season Planning Guides 2025 | Criteo](/content/go/jp/black-friday-report-2025/index.html): Get the key trends from last year’s holiday and festive season in the 2024 Lookback for your region (Americas, EMEA, or APAC) or dive into the current state of shopping with the Global 2025 YTD report. (130 words) - [PowerPoint Presentation](/content/wp-content/uploads/2017/10/theshopperstory_us_final-pdf.html) (1,748 words) - [The Retail Media Ripple Effect - Download Free Report | Criteo](/content/go/en/the-retail-media-ripple-effect/index.html): The Retail Media Ripple Effect explores the far-reaching and often unexpected impact of retail media campaigns when viewed through the lens of incrementality By looking beyond sales, we reveal how retail media drives growth across a broader set of KPIs, from halo lift and organic clicks to market share and new-to-brand gains. (380 words) - [Unpublished Event](/content/experiences/canneslions25/index.html) (9 words) - [Page not found | Criteo](/content/the-new-digital-traveler-in-apac/index.html) (199 words) - [動画広告導入事例：Neeman’s | JP - Criteo.com](/content/jp/success-stories/neemans/index.html): サステナブルなシューズを提供する Neeman’sが、動画広告を活用したコマースグ ロースでフルファネルキャンペーンを展開。 (55 words) - [Neeman’s | IT - Criteo Success Story](/content/it/success-stories/neemans/index.html): Neeman’s offre agli shopper footwear sostenibile grazie a Commerce Growth. (740 words) - [Criteo Joins Open Source Unified ID Initiative | Criteo](/content/news/press-releases/2020/10/criteo-joins-open-source-unified-id-initiative/index.html): Read the latest Criteo press releases and other ad tech industry news. (524 words) - [Neeman’s | ES - Criteo](/content/es/success-stories/neemans/index.html): Neeman's acerca su calzado sostenible a los consumidores con Commerce Growth. (710 words) - [Criteo lance sa plateforme Retail Media en libre-service en Europe | FR - Criteo.com](/content/fr/news/press-releases/2020/10/criteo-lance-sa-plateforme-retail-media-en-libre-service-en-europe.html) (853 words) - [Neeman’s | KR - Criteo](/content/kr/success-stories/neemans/index.html): 커머스 그로스를 통해 고객들에게 지속 가능한 풋웨어를 제공하는 Neeman’s . (384 words) - [fr/wp-content/uploads/sites/4/2024/11/resume-contribution-de-criteo-consultation-de-la-cnil-pdf.html](/content/fr/wp-content/uploads/sites/4/2024/11/resume-contribution-de-criteo-consultation-de-la-cnil-pdf.html) (2,543 words) - [The Spark of Discovery: Download the report](/content/go/spark-of-discovery/index.html): Explore findings from a survey of consumers and brand leaders about the emotion of ecommerce and how brands can rekindle the spark of discovery that online shoppers are missing today. (291 words) - [wp-content/uploads/2019/07/press-release-tag-pdf.html](/content/wp-content/uploads/2019/07/press-release-tag-pdf.html) (727 words) - [Consumer Product Brands: It's Time to Take Control of Your Retail Media Destiny](/content/www2/report-take-control-of-your-retail-media-destiny-us.html) (146 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www2-criteo-com/l/126241/2025-03-17/8632k1/126241/1742206066nf0cjft5/25_criteo_grid_curation_report_de_v2_compressed-pdf.html](/content/www4/de/commerce-grid-curation/clkn/https/www2-criteo-com/l/126241/2025-03-17/8632k1/126241/1742206066nf0cjft5/25_criteo_grid_curation_report_de_v2_compressed-pdf.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [Retail Media for All: A Criteo Product Launch Broadcast](/content/experiences/retailmediaforall-broadcast/index.html): The commerce landscape is booming, and Criteo is proud to be on the cutting edge of what's next. As a valued part of the ecosystem, you’re invited to join us as we launch our newest offerings, allowing us to provide Retail Media for All. (237 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/http/www-criteo-com/legal/index.html](/content/www4/de/commerce-grid-curation/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/app-unbounce-com/variants/323970692/javascript-3acookiebot-renew.html](/content/www4/de/commerce-grid-curation/clkn/https/app-unbounce-com/variants/323970692/javascript-3acookiebot-renew.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Page not found | JP - Criteo.com](/content/jp/for-marketers/products/criteo-dynamic-retargeting/index.html) (66 words) - [Page not found - CN - Criteo](/content/cn/for-marketers/products/criteo-dynamic-retargeting/index.html) (54 words) - [Page not found | BR - Criteo.com](/content/br/solutions/criteo-dynamic-retargeting/index.html) (658 words) - [Page not found | ES - Criteo](/content/es/for-marketers/products/criteo-customer-acquisition/index.html) (658 words) - [Page not found | DE - Criteo.com](/content/de/for-marketers/products/criteo-dynamic-retargeting/index.html) (513 words) - [Page not found | IT - Criteo](/content/it/products/mobile-app-advertising/index.html) (639 words) - [Customer Acquisition | Criteo](/content/kr/solutions/criteo-customer-acquisition/index.html): 크리테오의 고객 획득 솔루션은 매출, 웹사이트 트래픽, 새로운 고객의 구매 전환을 향상시켜 줍니다. (360 words) - [Anhanguera | ES - Criteo](/content/es/success-stories/anhanguera/index.html): Cómo la Universidad de Anhanguera llegó a más estudiantes con pujas inteligentes (1,009 words) - [Pau a Pique | ES - Criteo](/content/es/success-stories/pau-a-pique/index.html): Descubre cómo Pau a Pique aumenta el tráfico a su sitio web y las ventas, con un ROI de 2 cifras. (670 words) - [Flywheel | IT - Criteo Success Story](/content/it/success-stories/deliveryapp-flywheel/index.html): Flywheel incrementa il numero di nuovi acquirenti per la sua piattaforma principale grazie a Criteo. (483 words) - [Page not found | ES - Criteo](/content/es/for-marketers/products/criteo-sponsored-products-for-brands/index.html) (720 words) - [fr/wp-content/uploads/sites/4/2023/01/fr-criteo-supply-partner-guidelines-de-previous-version-january-2020-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/01/fr-criteo-supply-partner-guidelines-de-previous-version-january-2020-pdf.html) (3,427 words) - [it/wp-content/uploads/sites/9/2020/02/criteo-report-shopper-story-2020-it-digital-pdf.html](/content/it/wp-content/uploads/sites/9/2020/02/criteo-report-shopper-story-2020-it-digital-pdf.html) (2,326 words) - [Verisure Brasil | ES - Criteo](/content/es/success-stories/verisure-brasil/index.html): Verisure Brasil impulsa más leads dentro del CPA objetivo con Criteo Dynamic Retargeting. (527 words) - [HP & 크리테오 ㅣ 성공사례](/content/kr/success-stories/hp/index.html): HP, 코스트코 고객 데이터와 크리테오의 새로운 오프사이트 수익 퍼포먼스 최적화 솔루션으로 사용자당 매출 10배 상승. (280 words) - [Trendhim | IT - Criteo Success Story](/content/it/success-stories/trendhim/index.html): Il retailer di accessori per uomo Trendhim genera efficienza e ottiene un costo per ordine stabile. Ecco come. (702 words) - [Silux | DE - Criteo.com](/content/de/success-stories/silux/index.html): Effizientes automatisiertes Bidding für den Autoteile-Retailer Silux. (562 words) - [Ambiendo | IT - Criteo Success Story](/content/it/success-stories/ambiendo/index.html): Il retailer tedesco Ambiendo migliora le performance grazie a Criteo (706 words) - [월드비전 & 크리테오 | 성공 사례](/content/kr/success-stories/world-vision/index.html): 크리테오 리타겟팅으로 광고 효율을 높이고 신규 고객 확보에 성공한 월드비전의 실제 성공 사례를 가장 먼저 확인해보세요. 데이터 기반으로 배너 콘텐츠를 최적화부터, 브랜드 성장 및 퍼포먼스 향상 전략까지 자세히 알아보세요. (591 words) - [Privacy Commitment | JP - Criteo.com](/content/jp/trust-center/privacy-commitment/index.html): Criteoのサービスは、ユーザーのプライバシーを最優先に考えて設計・開発されています。Criteoのプライバシー保護への取り組みをご紹介します。 (134 words) - [Magicycle - CN - Criteo Success Story](/content/cn/success-stories/magicycle/index.html): 迈向成功：结合视频和展示广告，Magicycle的首次订单量提升30% (58 words) - [Biano | JP - Criteo.com](/content/jp/success-stories/biano/index.html): Commerce Growth(コマースグロー ス)を利用した Biano のパートナーサイ トではトラフィックが増え、ROI が改善。 (58 words) - [Mr. Blue | JP - Criteo.com](/content/jp/success-stories/mr-blue/index.html): 新規と既存の両方のユーザー数増加に成功した、韓国のウェブトゥーンプラットフォーム大手。 (63 words) - [Page not found | JP - Criteo.com](/content/jp/blog/ctv-ef-bc-86ott-e5-90-91-e3-81-91-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-82-ac-e3-82-a4-e3-83-89.html) (47 words) - [Flywheel | BR - Criteo.com](/content/br/success-stories/deliveryapp-flywheel/index.html): Flywheel impulsiona crescimento de novos clientes para importante plataforma de entrega via Criteo. (706 words) - [Silux | IT - Criteo Success Story](/content/it/success-stories/silux/index.html): Un bidding automatico efficace per il retailer di ricambi auto Silux. (637 words) - [Page not found | JP - Criteo.com](/content/jp/blog/e5-b0-8f-e5-a3-b2-e6-a5-ad-e8-80-85-e3-81-ae-e3-82-b5-e3-82-a4-e3-83-88-e3-81-8c-e5-ba-83-e5-91-8a-e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e3-81-a8-e3-81-97-e3-81-a6-e6-80-a5-e9-80-9f-e3-81-ab-e4-bf-a1.html) (52 words) - [Leroy Merlin | RU - Criteo.com Success Story](/content/ru/success-stories/leroy-merlin/index.html): Leroy Merlin завоевывает доверие покупателей на всей воронке продаж. (469 words) - [Centauro | BR - Criteo.com ](/content/br/success-stories/centauro/index.html): Centauro turbina vendas utilizando a solução Criteo Cross-Device para multiplataforma. (380 words) - [LF몰 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/lf-mall-cca/index.html): LF몰, Criteo Customer Acquisition을 적용해 신규 매출 8% 향상 (517 words) - [Jockey | IT - Criteo Success Story](/content/it/success-stories/jockey/index.html): Con Bluecore Advertise™ e Criteo, Jockey incrementa il suo ritorno sull’investimento pubblicitario grazie alle predictive audience. (992 words) - [it/wp-content/uploads/sites/9/2020/04/ebook-digital-marketing-planning-guide-it-pdf.html](/content/it/wp-content/uploads/sites/9/2020/04/ebook-digital-marketing-planning-guide-it-pdf.html) (3,881 words) - [es/blog/audiences-and-advertising/index.html](/content/es/blog/audiences-and-advertising/index.html) (844 words) - [adidas | IT - Criteo Success Story](/content/it/success-stories/adidas/index.html): adidas adotta Commerce Growth per ottenere ancor più clienti (606 words) - [Linio | ES - Criteo](/content/es/success-stories/linio/index.html): Cómo Linio optimizó el rendimiento con las ofertas automática. (651 words) - [Retargeting 201: donnez un coup de booste à votre stratégie de Retargeting](/content/www2/l/126241/2018-05-16/5bkkc1/index.html): Vous le savez déjà : les consommateurs n'achètent pas plus sur un canal ou un appareil qu'un autre. La plupart d'entre eux n'achètent pas non plus dès leur première visite sur votre site web. (168 words) - [stellenanzeigen.de | ES - Criteo](/content/es/success-stories/stellenanzeigen-de/index.html): Una de las principales bolsas de trabajo de Alemania gana la guerra por el talento con una campaña omnicanal full-funnel. (683 words) - [Flywheel & 크리테오 ㅣ 성공사례](/content/kr/success-stories/deliveryapp-flywheel/index.html): 고객 성공 사례Flywheel, Criteo를 통해 최고의 배송 플랫폼으로 새로운 브랜드 성장 가속화 (658 words) - [Gradeup | RU - Criteo.com Success Story](/content/ru/success-stories/gradeup/index.html): Gradeup вовлекает потенциальных клиентов на всем протяжении покупательского пути (420 words) - [Criteo Sponsored Products: Trimfit steigert Conversions und ROAS](/content/de/success-stories/trimfit/index.html): Die Kinderbekleidungsmarke Trimfit wollte ihre potenziellen Kunden über neue Produkte und Produktkategorien informieren. Dank Criteo Sponsored Products konnte das Unternehmen 13 Millionen Impressions und einen ROAS von 1.300 % erzielen. (274 words) - [Trendhim | ES - Criteo](/content/es/success-stories/trendhim/index.html): Cómo el retailer de accesorios para hombre, Trendhim, impulsa su eficiencia y consigue un coste por pedido estable. (733 words) - [HP | RU - Criteo.com Success Story](/content/ru/success-stories/hp/index.html): HP в 10 раз увеличивает доход на пользователя благодаря данным Costco и новому Offsite Revenue Optimizer от Criteo. (622 words) - [Flywheel | JP - Criteo.com](/content/jp/success-stories/deliveryapp-flywheel/index.html): Flywheel、Criteo の活用で大手配信プラットフォームの新規顧客獲得を促進。 (81 words) - [Babybel | ASDA | JP - Criteo.com](/content/jp/success-stories/babybel-asda/index.html): Babybel がフルファネル広告を展開し、ASDA でのリテールメディア広告の効果を最大化。 (74 words) - [Product Ethics](/content/kr/trust-center/product-ethics/index.html): 크리테오의 제품 윤리 위원회는 크리테오가 모든 기업 활동에서 윤리적이고 책임감 있고 신뢰할 수 있는 AI 기반 광고 문화를 발전시킬 수 있도록 지원하는 다기능 중앙 기구로서 역할을 수행합니다. (412 words) - [PowerPoint Presentation](/content/it/wp-content/uploads/sites/9/2020/07/deck-globalappsurvey-it-pdf.html) (3,001 words) - [stellenanzeigen.de | DE - Criteo.com](/content/de/success-stories/stellenanzeigen-de/index.html): Mit Omnichannel- und Full-Funnel-Ansatz: Jobbörse gewinnt Kampf um Fachkräfte. (614 words) - [Derimod | JP - Criteo.com](/content/jp/success-stories/derimod/index.html): Derimod、 GO キャンペーンでパフォーマンスを大幅改善し、 ROAS 54% 増を実現。 (41 words) - [Mr. Blue | KR - Criteo](/content/kr/success-stories/mr-blue/index.html): 웹툰 플랫폼 미스터블루, 전체 고객 여정에서 신규 및 기존 사용자의 참여 향상. (382 words) - [Page not found | JP - Criteo.com](/content/jp/wp-content/uploads/sites/6/2020/08/criteo-mini-guide-what-to-expect-festive-season-2020-jp-pdf.html) (58 words) - [Aventon | JP - Criteo.com](/content/jp/success-stories/aventon/index.html): Aventon Bikes、フルファネルの コネクテッドキャンペーンで ROAS向上に成功 (25 words) - [Storie di successo│Criteo](/content/it/success-stories/bmw-x-drive/index.html): BMW X ha utilizzato una acquisizione estremamente mirata per generare una crescita del +34% nei test drivers. (615 words) - [stellenanzeigen.de | IT - Criteo Success Story](/content/it/success-stories/stellenanzeigen-de/index.html): Una delle principali imprese di recruiting tedesche vince la battaglia per i talenti con una campagna omnichannel full funnel. (700 words) - [jp/wp-content/uploads/sites/6/2023/11/2023-year-end-sales-report-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/11/2023-year-end-sales-report-jp-pdf.html) (1,197 words) - [Кейсы│Criteo](/content/ru/success-stories/bmw-x-drive/index.html): Кампания вызвала рост заявок на 34 % на тест-драйв от пользователей, которые не посещали сайт BMW. (213 words) - [Freshop | JP - Criteo.com](/content/jp/success-stories/freshop/index.html): 世界トップの飲料ブランド、Freshopでオールウェイズオン戦略キャンペーンを展開し、3桁のROAS増率で成長。 (97 words) - [Ambiendo | ES - Criteo](/content/es/success-stories/ambiendo/index.html): El retailer alemán Ambiendo maximiza sus resultados aliándose con Criteo (885 words) - [Netshoes | ES - Criteo](/content/es/success-stories/netshoes/index.html): Netshoes aumenta sus ingresos en un 32 % con las campañas GO impulsadas con IA. (861 words) - [Glossaire sur la publicité | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/glossaire-de-la-publicite-yus31dbk7l/steps/2331986/index.html): AAnnonceur : Un annonceur est une entité qui paie pour qu'un site web ou une marque fasse l'objet d'une annonce. Ils se situent du côté de la « demande » en matière de marketing publicitaire et cherchent à diffuser un message spécifique concernant leur produit.API : Une interface de programmation d'application est un moyen pour deux ou plusieurs programmes informatiques de communiquer entre eux.Attribution au clic : Un indicateur utilisé pour démontrer la valeur précise d'une annonce. Cela se fait en suivant les clics sur une annonce, jusqu'à l'achat.BBannières publicitaires: L'une des formes publicitaires les plus anciennes, les bannières placent des annonces images statiques ou animées au-dessus ou autour d'un site web, généralement de manière occasionnelle, mais parfois en continu.CCampagne : Un cadre utilisé pour distribuer vos annonces à votre audience. CPM : Le coût par mille est le montant que les annonceurs paient aux éditeurs pour chaque tranche de 1 000 impressions publicitaires, et il est également connu sous le nom de coût par mille. Cet indicateur aide les éditeurs à suivre le nombre de ressources qu'ils doivent allouer à leur portefeuille pour qu'il reste rentable.CTR : Le taux de clics est le pourcentage d'utilisateurs qui ont vu une annonce et qui ont cliqué dessus. Cet indicateur aide les annonceurs d'applications à comprendre le ratio d'utilisateurs qui ont cliqué sur leur annonce et ont été redirigés vers leur site web. Taux de clics (CTR) = clics/impressions.DDAU : Le daily active user (utilisateur actif quotidien) est un indicateur qui montre le nombre total d'utilisateurs qui visitent un site web chaque jour. Le DAU offre un aperçu du succès d'un site web, car il montre le degré d'immersion des utilisateurs et la capacité du site à les fidéliser.DSP : Une plateforme de gestion de la demande est un système qui permet aux acheteurs d'inventaires publicitaires numériques de gérer plusieurs comptes d'échange d'annonces et de données par le biais d'une interface unique.EElément créatif : Décrit une seule publicité. Les éléments créatifs sont des fichiers que vous téléchargez dans le système et qui doivent être modérés avant de pouvoir être utilisés.Éditeur : Un éditeur fournit la capacité et l'inventaire qui permettent aux annonceurs de diffuser des annonces sur leurs sites web (offre). Un éditeur peut être un site web qui vend de l'espace sur sa propriété à des annonceurs et des agences.Enchères unifiées : Il s'agit d'une fonction programmatique qui permet à plusieurs partenaires du côté de la demande (DSP) d'entrer en concurrence pour le même espace publicitaire.Ensembles d'annonces : Les annonces sont regroupées en ensembles d'annonces, qui définissent comment elles sont diffusées et auprès de quelle audience. Il peut y avoir plusieurs ensembles d'annonces par campagne et plusieurs annonces par ensemble d'annonces, mais un seul de chaque suffit pour démarrer.Événements de conversion : Des actions spécifiques sur votre site web ou votre application que vous suivez, dont vous rendez compte et que vous utilisez comme objectifs dans vos campagnes.IImpression (ou Display) : Dans le domaine du marketing numérique, les impressions indiquent aux annonceurs et aux développeurs combien de fois une annonce a été vue par les utilisateurs.KKPI : Un indicateur de performance ou indicateur clé de performance est un type de mesure de la performance. Les indicateurs clés de performance (KPI) permettent d'évaluer le succès d'une organisation ou d'une activité particulière qu'elle entreprend.LLTV : La lifetime value (valeur vie client) estime le revenu qu'un utilisateur unique génère tout au long de sa vie au sein d'un site web. Elle permet de prédire la valeur monétaire d'un utilisateur dans le temps. Ce chiffre est directement lié à la rétention, car plus un utilisateur reste longtemps, plus il ajoute d'articles à son panier.MMAU : Le monthly active user (utilisateur actif mensuel) est un indicateur qui montre combien de personnes ouvrent le site web au moins une fois par mois. Souvent opposé aux DAU (utilisateurs actifs quotidiens).RROAS : Le retour sur investissement publicitaire est une mesure basée sur les revenus utilisée pour calculer l'efficacité et la performance des dépenses publicitaires numériques. Le ROAS est calculé en divisant le montant des revenus générés par une campagne publicitaire par le montant dépensé pour cette campagne.SSKAdNetwork: StoreKit Ad Network, ou SKAdNetwork, est une API axée sur la confidentialité exploitée par Apple. Elle aide les réseaux publicitaires et les annonceurs à mesurer leurs activités publicitaires (telles que les impressions, les clics et les installations d'applications) à un niveau agrégé.TTaux de conversion (CVR) : Le taux de conversion est la mesure de la proportion de personnes qui sont persuadées par l'annonce de faire une action particulière, comme cliquer sur un lien ou effectuer un achat.Taux de rétention : Le pourcentage d'utilisateurs qui continuent à s'intéresser à un site web au fil du temps. Le taux de rétention est généralement mesuré en jours après la première visite des utilisateurs sur un site web : sept jours (J7), un jour (J1), etc.UUA : L'user acquisition (acquisition d'utilisateurs) couvre les nombreuses méthodes permettant d'acquérir des utilisateurs. Souvent, ce terme fait référence à des dispositifs de type CPI, mais la publicité et le marketing d'un produit constituent également un acte d'acquisition d'utilisateurs.UTC : Le temps universel coordonné, ou UTC, est la principale norme de temps par laquelle le monde régule les horloges et le temps. Il se situe à environ une seconde de l'heure solaire moyenne à 0° de longitude, comme UT1, et n'est pas ajustée à l'heure d'été. Il succède de fait au temps moyen de Greenwich (GMT).WWaterfall : Également appelée waterfall mediation, cette méthode désigne un style d'enchère pour la vente d'annonces qui classe les enchères des annonceurs par ordre décroissant de coût par mille (CPM) fixé. La cascade organise les sources publicitaires de manière à obtenir les CPM les plus élevés pour les annonceurs et à augmenter les revenus des éditeurs. Vous ne trouvez pas l'information que vous recherchez ? Consultez ce glossaire détaillé contenant des définitions de terminologies supplémentaires.  (1,004 words) - [導入事例：Rowenta | JP - Criteo.com](/content/jp/success-stories/rowenta/index.html): Criteoのリテールメディアを活用して、効果的に買い物客の注目を集めるフランスの家電メーカー「Rowenta」 (110 words) - [Casos de éxito│Criteo](/content/es/success-stories/bmw-x-drive/index.html): BMW X utilizó una captación extremadamente focalizada para conseguir un aumento de más del 34% en pruebas de conducción. (370 words) - [Criteo Sponsored Products: Diageo steigert das Cross-Selling](/content/de/success-stories/diageo/index.html): Diageo, ein weltweit führender Hersteller von Getränken, nutzt Criteo Sponsored Products, um den Cross Sell Absatz zu verbessen. So konnte das Unternehmen die Sales jenseits des Spirituosen-Geschäfts um 40 % und den allgemeinen ROAS um 4.000 % steigern. (309 words) - [Aventon | ES - Criteo](/content/es/success-stories/aventon/index.html): Aventon Bikes consigue un ROAS superior con campañas conectadas a través de todo el embudo de ventas. (473 words) - [HP | BR - Criteo.com](/content/br/success-stories/hp/index.html): HP aumenta em 10X receita por usuário com dados da Costco e o novo Offsite Revenue Optimizer da Criteo. (490 words) - [Vanden Borre | ES - Criteo](/content/es/success-stories/vanden-borre/index.html): Cómo Vanden Borre creó experiencias Full-Funnel de confianza para los consumidores. (461 words) - [Privacy Commitment | BR - Criteo.com](/content/br/trust-center/privacy-commitment/index.html): Os serviços da Criteo são projetados e desenvolvidos com máximo respeito à privacidade do usuário. (866 words) - [Aventon - CN - Criteo Success Story](/content/cn/success-stories/aventon/index.html): Aventon Bikes 借助全漏斗营销活动活动提高广告支出回报率 (34 words) - [Netshoes | BR - Criteo.com](/content/br/success-stories/netshoes/index.html): Netshoes aumenta a receita em 32% com GO Campaigns impulsionadas por IA. (515 words) - [Casos de éxito│Criteo](/content/es/success-stories/trimfit/index.html): Con Criteo, lograron 13 millones de impresiones y un ROAS del 1.300%. (271 words) - [Jockey | ES - Criteo](/content/es/success-stories/jockey/index.html): Jockey aumenta el retorno de la inversión en publicidad a través de audiencias predictivas con Bluecore Advertise™ y Criteo. (652 words) - [비아노(Biano) & 크리테오 ㅣ 성공사례](/content/kr/success-stories/biano/index.html): 커머스 그로스를 통해 파트너 사이트 트래픽과 ROI를 높인 Biano. (469 words) - [Facebook Dynamic Ads: La Redoute steigert Sales mit neuen Produkten](/content/de/success-stories/la-redoute/index.html): Der französische Fashion Retailer La Redoute verdoppelte die CTR und steigerte die Sales von neuen Produkten um 28 % – mit Criteo Dynamic Retargeting und Facebook Dynamic Ads. (352 words) - [Biano | BR - Criteo.com](/content/br/success-stories/biano/index.html): Commerce Growth impulsiona tráfego de sites de parceiros da Biano e aumenta ROI. (599 words) - [Freshop | KR - Criteo](/content/kr/success-stories/freshop/index.html): 유명 음료 브랜드, Freshop에서 진행한 상시 캠페인을 통해 ROAS 세 자릿수 향상 (403 words) - [Casos de éxito│Criteo](/content/es/success-stories/diageo/index.html): Diageo trabajó con Criteo para centrarse en hacer cross selling, logrando aumentar en un 40% sus ventas y un ROAS global del 4.000%. (281 words) - [FashionValet | RU - Criteo.com Success Story](/content/ru/success-stories/fashionvalet/index.html): Как FashionValet превращает локальное в глобальное с consideration и conversion решениями. (474 words) - [Leroy Merlin | BR - Criteo.com](/content/br/success-stories/leroy-merlin/index.html): Leroy Merlin ganha confiança do cliente em todo o funil de vendas. (588 words) - [Social Infographics_CSR Report 2025-v7](/content/de/wp-content/uploads/sites/3/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (664 words) - [플레이디 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/playd/index.html): 장기적 성장을 위한 기반을 구축하고 매출을 향상시키고 있는 디지털 광고 대행사 플레이디. (845 words) - [it/blog/criteo-commerce-marketing-suite/index.html](/content/it/blog/criteo-commerce-marketing-suite/index.html) (554 words) - [Casos de éxito│Criteo](/content/es/success-stories/la-redoute/index.html): La Redoute utiliza CDR y otras soluciones específicas como Custom Audiences para captar usuarios y reactivar y mantener a sus compradores. (388 words) - [jp/wp-content/uploads/sites/6/2021/05/criteo-travel-data-report-q1-2021-jp-pdf.html](/content/jp/wp-content/uploads/sites/6/2021/05/criteo-travel-data-report-q1-2021-jp-pdf.html) (468 words) - [FBS | RU - Criteo.com Success Story](/content/ru/success-stories/fbs/index.html): Как форекс-брокер FBS увеличил конверсии в 3 раза год к году. (600 words) - [KALYAEV | RU - Criteo.com Success Story](/content/ru/success-stories/kalyaev/index.html): КАЛЯЕВ привлекает новую аудиторию с решением Criteo Web Traffic. (494 words) - [jp/blog/sparrow-ef-bc-9a-e5-ba-83-e5-91-8a-e3-81-ae-e6-96-b0-e3-81-9f-e3-81-aa-e6-9c-aa-e6-9d-a5-e3-81-ae-e5-88-b0-e6-9d-a5-e3-82-92-e5-91-8a-e3-81-92-e3-82-8b-e9-b3-a5.html](/content/jp/blog/sparrow-ef-bc-9a-e5-ba-83-e5-91-8a-e3-81-ae-e6-96-b0-e3-81-9f-e3-81-aa-e6-9c-aa-e6-9d-a5-e3-81-ae-e5-88-b0-e6-9d-a5-e3-82-92-e5-91-8a-e3-81-92-e3-82-8b-e9-b3-a5.html) (72 words) - [Wiber | JP - Criteo.com](/content/jp/success-stories/wiber/index.html): 自動入札で予約増に成功したWiber Rent a Car。 (58 words) - [Page not found | JP - Criteo.com](/content/jp/wp-content/uploads/sites/6/2020/04/criteo-cheat-sheet-marketing-metrics-cpc-jp-pdf.html) (62 words) - [Privacy Commitment | CN - Criteo](/content/cn/trust-center/privacy-commitment/index.html): Criteo的服务在设计开发过程中，始终秉持对用户隐私的至高尊重。 (73 words) - [Leroy Merlin | ES - Criteo](/content/es/success-stories/leroy-merlin/index.html): Cómo Leroy Merlin se gana la confianza de los clientes a lo largo de todo el funnel. (436 words) - [LuisaViaRoma | RU - Criteo.com Success Story](/content/ru/success-stories/luisaviaroma/index.html): Как LuisaViaRoma сохраняет лидерство среди онлайн ритейлеров категории люкс (645 words) - [Sephora (CDR) | ES - Criteo](/content/es/success-stories/sephora-cdr/index.html): Sephora aumentó las ventas y los volúmenes de clics con Criteo Dynamic Retargeting. (451 words) - [Rowenta | KR - Criteo](/content/kr/success-stories/rowenta/index.html): 크리테오의 리테일 미디어를 통해 경쟁에서 앞서가는 Rowenta. (529 words) - [BLUEMEDIA | ES - Criteo](/content/es/success-stories/bluemedia/index.html): BLUEMEDIA implementa Criteo Direct Bidder para AMP; logra multiplicar por más de 7 los ingresos de AMP gracias a Criteo. (485 words) - [Sephora (CDR) | BR - Criteo.com](/content/br/success-stories/sephora-cdr/index.html): Sephora aumentou volumes de vendas e de cliques com o Criteo Dynamic Retargeting. (460 words) - [Social Infographics_CSR Report 2025-v7](/content/de/wp-content/uploads/sites/3/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (716 words) - [Walmart Connect Mexico | Sam's Club - CN - Criteo Success Story](/content/cn/success-stories/walmart-connect-sams-club/index.html): Walmart Connect通过全渠道归因赋能山姆会员店实现增量销售额与广告支出回报率双突破. (62 words) - [Environment Infographic_v6](/content/de/wp-content/uploads/sites/3/2026/05/environment-infographic_v6-1-pdf.html) (525 words) - [LuisaViaRoma | IT - Criteo Success Story](/content/it/success-stories/luisaviaroma/index.html): How LuisaViaRoma stays at the top of the online luxury fashion world (832 words) - [Diageo | BR - Criteo.com ](/content/br/success-stories/diageo/index.html): Líder global no setor de bebidas, Diageo utiliza Criteo Sponsored Products para turbinar cross-selling. (361 words) - [Leroy Merlin | IT - Criteo Success Story](/content/it/success-stories/leroy-merlin/index.html): Leroy Merlin guadagna la fiducia dei consumatori su tutto il marketing funnel. (314 words) - [Sustainability Infographic_v7](/content/de/wp-content/uploads/sites/3/2026/05/sustainability-infographic_v7-pdf.html) (564 words) - [Trendhim | DE - Criteo.com](/content/de/success-stories/trendhim/index.html): So steigert Trendhim, der Retailer für Männer-Accessoires, seine Effizienz bei gleichbleibenden Kosten. (509 words) - [La Redoute (CCA) | JP - Criteo.com](/content/jp/success-stories/la-redoute-cca/index.html): Criteo Customer Acquisitionを活用して、総売上高7%UPを実現したLa Redoute。 (61 words) - [Furniture1 | IT - Criteo Success Story](/content/it/success-stories/furniture1/index.html): Furniture1 resta al top,concentrandosi sullaperformance (528 words) - [Hiboy - CN - Criteo Success Story](/content/cn/success-stories/hiboy/index.html) (25 words) - [Sephora (CDR) | DE - Criteo.com](/content/de/success-stories/sephora-cdr/index.html): Sephora steigert die Sales und das Klickvolumen – mithilfe von Criteo Dynamic Retargeting. (334 words) - [Environment Infographic_v6](/content/de/wp-content/uploads/sites/3/2026/05/environment-infographic_v6-pdf.html) (489 words) - [Sustainability Infographic_v7](/content/de/wp-content/uploads/sites/3/2026/05/sustainability-infographic_v7-1-pdf.html) (506 words) - [Privacy Commitment | ES - Criteo](/content/es/trust-center/privacy-commitment/index.html): Los servicios de Criteo han sido diseñados y desarrollados con el máximo respeto por la privacidad de los usuarios. (1,190 words) - [LuisaViaRoma - CN - Criteo Success Story](/content/cn/success-stories/luisaviaroma/index.html): LuisaViaRoma如何始终立于线上奢侈品时尚界的顶端 (76 words) - [La Redoute (CCA) | IT - Criteo Success Story](/content/it/success-stories/la-redoute-cca/index.html): Grazie a Criteo Customer Acquisition, La Redoute incrementa le vendite di più del 7%. (662 words) - [La Redoute (CCA) | ES - Criteo](/content/es/success-stories/la-redoute-cca/index.html): La Redoute impulsa sus ventas mundiales en más del 7% gracias a Criteo Customer Acquisition. (688 words) - [KALYAEV - CN - Criteo Success Story](/content/cn/success-stories/kalyaev/index.html): KALYAEV通过Criteo的网络流量方案吸引新的受众群体 (57 words) - [Privacy Commitment | RU - Criteo.com](/content/ru/trust-center/privacy-commitment/index.html): Сервисы Criteo разработаны с учетом самых строгих требований к конфиденциальности пользователей. (697 words) - [Wiber | ES - Criteo](/content/es/success-stories/wiber/index.html): Cómo Wiber Rent a Car ha logrado aumentar sus reservas con pujas automatizadas (526 words) - [Vanden Borre | IT - Criteo Success Story](/content/it/success-stories/vanden-borre/index.html): In che modo Vanden Borre ha creato esperienze full-funnel affidabili per i consumatori. (400 words) - [LuisaViaRoma | DE - Criteo.com](/content/de/success-stories/luisaviaroma/index.html): Wie sich der Luxus-Fashion-Retailer LuisaViaRoma eine Spitzenposition im Online-Handel erobert hat. (739 words) - [MUST’IT | Criteo Success Story](/content/success-stories/mustit/index.html): How MUST’IT maximized full-funnel marketing performance. (302 words) - [Spiegel Media | BR - Criteo.com](/content/br/success-stories/spiegel-media/index.html): A SPIEGEL MEDIA implementou o Criteo Direct Bidder para se conectar diretamente com a demanda exclusiva da Criteo e viu um aumento de 41% no rendimento. (547 words) - [Qu'est-ce qu'un KPI ? Comment déterminer le bon objectif pour votre entreprise | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/quest-ce-quun-kpi-comment-determiner-le-bon-objectif-pour-votre-entreprise-qtwbp9dhx0/steps/775720/index.html): Un KPI ou un indicateur de performance clé est l'objectif que vous souhaitez atteindre. En d'autres termes, c'est la façon dont vous mesurez le succès d'une campagne. Comme chaque entreprise, chaque campagne marketing est unique. Chaque marketeur a une vision différente du succès. Et c'est pourquoi l'établissement d'indicateurs de performance clés (KPI) est si important lorsque vous lancez une nouvelle campagne. Vous pouvez commencer par vous poser quelques questions fondamentales : quel est l'objectif de l'entreprise ? Vendez-vous des marchandises, essayez-vous de générer des prospects ou de générer des abonnements ? Pour les campagnes Criteo, les KPI courants sont le ROAS, le COS ou le CPO. Décomposons-les. Retour sur les dépenses publicitaires (ROAS) Ce KPI montre combien de revenus vous gagnez pour chaque dollar de dépenses publicitaires. Le ROAS est exprimé sous la forme d'un rapport, comme 2:1. Si votre KPI est un ROAS de 2: 1, cela signifie que vous voulez 2 $ de revenus pour chaque 1 $ investi. En d'autres termes, si vous avez dépensé 500 $ pour une campagne publicitaire, vous voulez qu'elle génère 1 000 $ de revenus. Coût de vente (COS) Cela montre le coût publicitaire en pourcentage du chiffre d'affaires et est calculé en divisant les dépenses publicitaires par les revenus générés. Le COS est exprimé en pourcentage. Par exemple, une dépense publicitaire de 1 $ divisée par 2 $ de revenus équivaut à un COS de 50 %. Coût par commande (CPO) Cela mesure le coût pour générer une vente unique. Il est calculé en divisant vos dépenses publicitaires par le nombre total de conversions ou de commandes. Le CPO est exprimé en dollars. Si vous avez dépensé 100 $ et que la campagne a généré 25 commandes, votre CPO serait de 100 divisé par 25, soit 4 $. KPI secondaires Une fois que vous avez établi vos KPI principaux, vous pouvez envisager d'autres KPI que les spécialistes du marketing utilisent couramment pour mesurer l'efficacité des campagnes. Certains sont utilisés pour mesurer la notoriété tandis que d'autres sont pour la performance : Mesures de notoriété : Portée : le pourcentage de votre audience que votre campagne influence. Coût par mille impressions (CPM) : métrique de rapport standard et modèle de tarification pour la publicité numérique. Si vous achetez 10 000 impressions à un CPM de 2,00 USD, cela vous coûtera 20 USD. Clics : le nombre de clics sur votre annonce. Taux de clics (CTR) : pourcentage d'utilisateurs ayant cliqué sur votre annonce par rapport au nombre total d'impressions. Si vous avez eu 1000 impressions et 10 clics, votre CTR est de 1 %. Indicateurs de performance: Taux de conversion (CR) : le taux auquel les acheteurs ou les prospects passent à l'étape suivante, que ce soit par le biais d'un achat ou d'un abonnement. Taux de conversion après clic (CTC%) : le pourcentage d'utilisateurs qui voient votre annonce, cliquent et effectuent une conversion. Taux de conversion après affichage (VTC%) : le pourcentage d'utilisateurs qui voient votre annonce, ne cliquent pas, mais reviennent plus tard sur votre site pour effectuer une conversion. Efficacité par rapport à l'échelle Ces KPI ne doivent pas être mesurés dans le vide. Votre objectif numéro un en tant que spécialiste du marketing numérique devrait être la gestion des coûts, mais si votre budget est trop faible, vous ne verrez peut-être aucun résultat de votre campagne. C'est ce que nous appelons « l'efficacité par rapport à l'échelle ». Une campagne qui fait la distinction entre l'échelle et l'efficacité est la meilleure campagne que vous puissiez mener. Examinez divers facteurs, notamment les coûts d'exploitation, les marges, les frais d'expédition et bien d'autres, pour définir un objectif de retour sur investissement réaliste, qui vous permettra d'être en contact avec autant d'utilisateurs de grande valeur que possible avec le bon annonce au bon moment. En comprenant comment votre entreprise définit le succès, nous pouvons débloquer les meilleures stratégies pour développer vos campagnes. Découvrez comment créer une nouvelle campagne ici. (673 words) - [New Look (CCA) & 크리테오 ㅣ 성공사례](/content/kr/success-stories/new-look-cca/index.html): Criteo Customer Acquisition 를 새롭게 적용하여 New Look은 기존 대비 주문이 4배 이상 증가했습니다. (542 words) - [Konesso | Criteo Success Story](/content/success-stories/konesso/index.html): How Konesso’s dynamic retargeting helps customers bring out their inner baristas. (630 words) - [Storie di successo│Criteo](/content/it/success-stories/world-cup/index.html): Criteo ottiene il massimo da ogni minuto del sito web dedicato alla Coppa del Mondo, live solo per 45 giorni. (345 words) - [導入事例：nosh - ナッシュ | JP - Criteo.com](/content/jp/success-stories/nosh/index.html): 広告費の拡大とともにCPAが上がってしまい、費用対効果が下がってしまうという課題を抱えていました。そこで、この課題を解決すべく「Criteo動画広告」を実施しました。 (72 words) - [FashionValet | Criteo Success Story](/content/success-stories/fashionvalet/index.html): How FashionValet takes local to global with How FashionValet takes local to global with consideration and conversion solutions.  (666 words) - [Harvest Group | Criteo Success Story](/content/success-stories/harvest-group/index.html): Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation. (437 words) - [Cyrillus | Criteo Success Story](/content/success-stories/cyrillus/index.html): Cyrillus drives 3.3M€+ revenue in omnichannel sales in 3 months with Advalo and Criteo. (457 words) - [Anacapri | BR - Criteo.com](/content/br/success-stories/anacapri/index.html): Anacapri aumenta receita e ROI com Bidding adaptável. (398 words) - [myToys | Criteo Success Story](/content/success-stories/mytoys/index.html): How myToys generates new revenue streams with Criteo’s Retail Media solution (494 words) - [Kikikickz | Criteo Success Story](/content/success-stories/kikikickz/index.html): Kikikickz builds awareness and traffic for 2-3X ROAS with upper funnel campaigns. (630 words) - [bonprix | Criteo Success Story](/content/success-stories/bonprix/index.html): bonprix leverages video to drive brand awareness and 20% new customer share. (537 words) - [CLASS 101 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/class-101/index.html): Criteo Customer Acquisition 캠페인으로 신규 유저 전환과 높은 고객 생애 가치를 가진 유저 확보의 목표를 달성한 CLASS101. (429 words) - [FashionValet | JP - Criteo.com](/content/jp/success-stories/fashionvalet/index.html): Criteoのファネル別ソリューションを活用して、ビジネスのグローバル展開に成功したFashion Valet。 (55 words) - [Clinique | Criteo Success Story](/content/success-stories/clinique/index.html): Clinique reaches two million new high-intent online shoppers in India with their game-changing OTT video ad strategy (366 words) - [O'Neill | Criteo Success Story](/content/success-stories/oneill/index.html): How California lifestyle brand O’Neill drives revenue and efficiency at scale. (680 words) - [Milanuncios | Criteo Success Story](/content/success-stories/milanuncios/index.html): Commerce Growth helps Milanuncios drive more lifetime value. (671 words) - [Anheuser-Busch InBev | Criteo Success Story](/content/success-stories/anheuser-busch-inbev/index.html): Anheuser-Busch sees 650% ROAS with Criteo Sponsored Products. (384 words) - [eBay Kleinanzeigen | Criteo Success Story](/content/success-stories/ebay-kleinanzeigen/index.html): eBay Kleinanzeigen drives sustainable shopping by growing their addressable audience. (511 words) - [6thStreet | RU - Criteo.com Success Story](/content/ru/success-stories/6thstreet/index.html): Как модный ритейлер 6thStreet получает высокий ROI от установок приложения в Черную пятницу (370 words) - [Greg Norman Collection | ES - Criteo](/content/es/success-stories/greg-norman-collection/index.html): Greg Norman Collection activa el triple de ROAS con Criteo Dynamic Retargeting y Criteo Customer Acquisition. (959 words) - [Immowelt | Criteo Success Story](/content/success-stories/immowelt/index.html): Immowelt finds full-funnel success with video and display. (654 words) - [UCAN | JP - Criteo.com](/content/jp/success-stories/ucan/index.html): 潜在層の25％が顕在層に。誘導単価を抑えつつ、高価値なユーザーのサイト訪問を加速するCriteoの検討層向けソリューション。 (123 words) - [CheapOair: Mobile Marketing Success Story | Criteo](/content/success-stories/cheapoair/index.html): CheapOair turned to Criteo App Retargeting to maximize its app engagement and conversion rates and now relies on Criteo to deliver highly personalized, dynamic in-app ads to bring back users for booking. (413 words) - [Gunosy | JP - Criteo.com](/content/jp/success-stories/gunosy/index.html): 売り上げ2倍を実現！Criteo広告をグノシーのニュースパスアプリに直接配信して、アプリ内広告の収益を最大化するCriteoの「App Bidding SDK」。 (68 words) - [Micromania | Criteo Success Story](/content/success-stories/micromania/index.html): Leading French video game retailer, Micromania, increases online ROAS targeting store customers. (385 words) - [Anacapri | ES - Criteo](/content/es/success-stories/anacapri/index.html): Anacapri logra más ingresos y mejora su ROI con las pujas automatizadas (556 words) - [Best Practices für die Erstellung von GO Kampagnen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/best-practices-fur-die-erstellung-von-go-kampagnen-il7svnmmx5/steps/4805032/index.html): Startet eure GO Kampagnen zu Beginn des Monats Wir empfehlen, GO Kampagnen zu Beginn des Monats zu starten, da dies eine vollständige und kontinuierliche Optimierung des monatlichen Budgets gewährleistet. Die Kampagnen geben das volle monatliche Limit aus, unabhängig davon, ob sie zu Beginn oder am Ende des Monats gestartet werden. Während des ersten Monats wird euer durchschnittliches Tagesbudget an euer monatliches Limit angepasst. Bei Kampagnen, die später im Monat gestartet werden, kann es erforderlich sein, ein niedrigeres monatliches Limit festzulegen, um zu verhindern, dass mehr als der erwartete Betrag ausgegeben wird. Alternativ kann es notwendig sein, mit einem niedrigeren Budget zu beginnen und dieses zu Beginn des Folgemonats nach oben zu korrigieren. (611 words) - [Tefal: Erfolgreiches Targeting mit Criteo Sponsored Products](/content/de/success-stories/tefal/index.html): Die „Always on“-Strategie mit Criteo Sponsored Products ermöglicht Tefal, Konsumenten genau zum richtigen Zeitpunkt anzusprechen – unabhängig davon, wann und wo sie shoppen: Ads auf Browsing- und Produktinformationsseiten sowie in den Suchergebnissen trugen zu einem ROAS von mehr als 1.000 % bei. (359 words) - [Sephora (CAM) | IT - Criteo Success Story](/content/it/success-stories/sephora/index.html): Sephora ha registrato un aumento del ROI del 16% con Criteo Audience Match. (538 words) - [Anhanguera | BR - Criteo.com](/content/br/success-stories/anhanguera/index.html): Como a Anhanguera alcançou mais estudantes com smart bidding (347 words) - [ru/wp-content/uploads/sites/10/2020/07/deck-globalappsurvey-2020-ru-ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/07/deck-globalappsurvey-2020-ru-ru-pdf.html) (2,390 words) - [Environment Infographic_v6](/content/it/wp-content/uploads/sites/9/2026/05/environment-infographic_v6-pdf.html) (500 words) - [it/wp-content/uploads/sites/9/2020/03/criteo-19-sheet-shopper-story-2020-it-pdf.html](/content/it/wp-content/uploads/sites/9/2020/03/criteo-19-sheet-shopper-story-2020-it-pdf.html) (433 words) - [Persol Career | JP - Criteo.com](/content/jp/success-stories/persol-career/index.html): ポストクッキー時代の新戦略 doda が IM-UID でターゲットリーチを最大化。 (76 words) - [Page not found | ES - Criteo](/content/es/wp-content/uploads/sites/8/2020/06/criteo-report-shopper-story-2020-es-digital-pdf.html) (26 words) - [導入事例：URBAN RESEARCH | JP - Criteo.com](/content/jp/success-stories/urban-research/index.html): 静止画広告より低コスト！潜在層に的を絞った動画配信で、他ソリューションによるキャンペーンに比べてCPCを約60％まで抑えつつ、CTRを上げることに成功 (90 words) - [Page not found | JP - Criteo.com](/content/jp/blog/unlock-simpler-smarter-superior-performance-with-go-campaigns.html) (38 words) - [Commerce Growth へようこそ！ | Criteo ヘルプ](/content/help/kb/guide/ja/commerce-growth-gl409cun60/steps/1741752/index.html): Commerce Growth は、パフォーマンス向上を支援するプラットフォームであり、22,000社以上の広告主による、オープンウェブ上での新規顧客獲得目標と顧客維持目標の達成を支援します。 利用は簡単。 キャンペーンが開始されると、AI が貴社に代わって意思決定を行い、関連性の高いオーディエンスにリーチする上で最適なパフォーマンス効果を目指して入札額や予算、クリエイティブなどを自動的に最適化します。  価値が最も高いお客様にアプローチする機会を逃す心配はもうありません。 Commerce Growth を利用すれば、既存の顧客と有望な潜在顧客の購入意欲が高まった瞬間に、貴社の存在をアピールできます。 (19 words) - [Behind Criteo’s Flexible Work Philosophy | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/behind-criteo-s-flexible-work-philosophy/index.html): At Criteo we believe the future is wide open when work is flexible, hence Criteo’s new Flexible Work Approach. Let’s hear from Manuela Montagnana, our Chief People Officer: “Trust is at the core of our management philosophy, so what could make more… (1,183 words) - [Social Infographics_CSR Report 2025-v7](/content/it/wp-content/uploads/sites/9/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (716 words) - [Social Infographics_CSR Report 2025-v7](/content/it/wp-content/uploads/sites/9/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (701 words) - [Sustainability Infographic_v7](/content/it/wp-content/uploads/sites/9/2026/05/sustainability-infographic_v7-1-pdf.html) (541 words) - [2024 글로벌 소비재 트렌드 리포트에 담긴 새로운 인사이트로 달라진 소비자 행동 패턴을 분석하고 디지털 마케팅 전략을 강화하세요](/content/go/kr/cpg-consumer-insights/index.html): 2024 글로벌 소비재 트렌드 리포트에 담긴 새로운 인사이트로 달라진 소비자 행동 패턴을 분석하고 디지털 마케팅 전략을 강화하세요 (320 words) - [jp/blog/dynamic-creative-optimization-real-time-personalized-ads-work.html](/content/jp/blog/dynamic-creative-optimization-real-time-personalized-ads-work.html) (36 words) - [Demo | JP - Criteo.com](/content/jp/demo/index.html) (121 words) - [Sustainability Infographic_v7](/content/it/wp-content/uploads/sites/9/2026/05/sustainability-infographic_v7-pdf.html) (538 words) - [Planung | Commerce Growth-Hilfecenter](/content/help/kb/de/planung-118597/index.html): Eure Kampagnen-Performance planen (6 words) - [How we started our careers in tech  | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/how-we-started-our-careers-in-tech/index.html): Célia, Céline, and Camille talk about their experience and the challenges they have faced when joining our R&D team. (1,315 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2020/07/deck-globalappsurvey-2020-sp-sp-v2-pdf.html) (3,119 words) - [go/jp/commerce-media/index.html](/content/go/jp/commerce-media/index.html) (200 words) - [Pau a Pique | BR - Criteo.com](/content/br/success-stories/pau-a-pique/index.html): Pau a Pique impulsiona o tráfego e as vendas para um ROI de dois dígitos. (497 words) - [Environment Infographic_v6](/content/it/wp-content/uploads/sites/9/2026/05/environment-infographic_v6-1-pdf.html) (531 words) - [Beginnen Sie mit der Marketing Solutions API von Criteo | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/beginnen-sie-mit-der-marketing-solutions-api-von-criteo-r9e5r03y2e/steps/2531460/index.html): Mit der Criteo-API können Entwickler programmatisch auf dem weltweit größten Werbenetzwerk aufbauen. Mit der API können Sie die Leistungsfähigkeit der branchenführenden Innovationen von Criteo nutzen. Nutzen Sie die leistungsstarken Targeting-Lösungen von Criteo, um flexible, auf Ihre Bedürfnisse zugeschnittene Apps zu erstellen und diese anschließend zu automatisieren und zu skalieren. Häufige Anwendungsfälle für die Marketing Solutions API Erstellen Sie benutzerdefinierte Berichte : Erhalten Sie detaillierte Einblicke in Kampagnen mit der Möglichkeit, die Leistung anhand von über 100 Kennzahlen zu vergleichen Automatisierte Kampagnenverwaltung: Anzeigengruppen abrufen und aktualisieren Erstellen und aktualisieren Sie Zielgruppen : Erstellen und verwalten Sie ganz einfach spezifische Zielgruppensegmente, indem Sie Ihr eigenes CRM oder Daten aus Ihrem CDP, DMP und anderen Quellen verwenden Automatisierte Creative-Verwaltung: Creatives und Anzeigen einrichten und verwalten Für Werbetreibende, die große, komplexe oder viele Konten verwalten, kann die Criteo-API durch die Bereitstellung fein abgestimmter Steuerelemente, Anpassungs- und Automatisierungsfunktionen hilfreich sein. Über die API können Sie Criteo-Kampagnen auch in Ihre internen oder Drittanbieter-Tools integrieren. (164 words) - [Data and AI | Commerce Growth-Hilfecenter](/content/help/kb/de/data-and-ai-377047/index.html): Explore user data practices and AI-powered tools in one place. (15 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [Social Infographics_CSR Report 2025-v7](/content/kr/wp-content/uploads/sites/7/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (689 words) - [Fehlerbehebung | Commerce Growth-Hilfecenter](/content/help/kb/de/fehlerbehebung-236327/index.html): Findet die Lösungen für die häufigsten Fehler. (47 words) - [www4/kr/2025-cpg-global-trend/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/http/www-criteo-com/legal/index.html) (11 words) - [Sustainability Infographic_v7](/content/kr/wp-content/uploads/sites/7/2026/05/sustainability-infographic_v7-pdf.html) (613 words) - [Sustainability Infographic_v7](/content/kr/wp-content/uploads/sites/7/2026/05/sustainability-infographic_v7-1-pdf.html) (628 words) - [Environment Infographic_v6](/content/kr/wp-content/uploads/sites/7/2026/05/environment-infographic_v6-1-pdf.html) (443 words) - [Der Einstieg | Commerce Growth-Hilfecenter](/content/help/kb/de/der-einstieg-105019/index.html): Alles, was ihr wissen müsst, um mit eurer ersten Kampagne an den Start zu gehen. (17 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [Account und Abrechnung | Commerce Growth-Hilfecenter](/content/help/kb/de/account-und-abrechnung-105039/index.html): So verwaltet ihr euren Account, eure Berechtigungen und die Abrechnung. (12 words) - [GO Campaigns | Commerce Growth-Hilfecenter](/content/help/kb/de/go-campaigns-487615/index.html): Everything you need to know to launch your GO! campaign (36 words) - [Display Advertising (디스플레이 광고) | KR - Criteo](/content/kr/digital-advertising-glossary/display-advertising/index.html): 웹사이트, SNS 또는 앱에 게재되는 시각적 광고입니다. 이미지, 텍스트 또는 비디오 배너 광고로, 클릭하면 보통 웹사이트나 방문 페이지로 연결됩니다. (757 words) - [Social Infographics_CSR Report 2025-v7](/content/kr/wp-content/uploads/sites/7/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (738 words) - [How has flexible work turn into a must-have for working parents? | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/how-has-flexible-work-turn-into-a-must-have-for-working-parents.html): Learn about the challenges of working parents with Carmen's testimony! (1,303 words) - [Verwaltung von Kampagnen | Commerce Growth-Hilfecenter](/content/help/kb/de/verwaltung-von-kampagnen-105056/index.html): Mit unseren Feature-Leitfäden hebt ihr eure Ads auf ein ganz neues Niveau. (15 words) - [Erfolgsmessung | Commerce Growth-Hilfecenter](/content/help/kb/de/erfolgsmessung-105057/index.html): Richtet die richtigen KPIs für euch ein und nutzt unsere Analytics-Tools, um Eure Performance zu steigern. (4 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/app-unbounce-com/variants/325214408/javascript-3acookiebot-renew.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/app-unbounce-com/variants/325214408/javascript-3acookiebot-renew.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www2-criteo-com/l/126241/2025-10-09/86ddnx/126241/1759996175f1pnn97u/criteo_global_cpg_trend_report_2025_kr-pdf.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www2-criteo-com/l/126241/2025-10-09/86ddnx/126241/1759996175f1pnn97u/criteo_global_cpg_trend_report_2025_kr-pdf.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www2-criteo-com/l/126241/2025-06-02/866xbg/126241/1748859674kn447o0q/global_health___beauty_pulse_2025-pdf.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www2-criteo-com/l/126241/2025-06-02/866xbg/126241/1748859674kn447o0q/global_health___beauty_pulse_2025-pdf.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/privacy/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com.html) (11 words) - [www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/kr/2025-cpg-global-trend/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Environment Infographic_v6](/content/kr/wp-content/uploads/sites/7/2026/05/environment-infographic_v6-pdf.html) (484 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [jp/blog/e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0101-ef-bc-9a-e8-a1-8c-e5-8b-95-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e5-9f-ba-e7-a4-8e.html](/content/jp/blog/e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0101-ef-bc-9a-e8-a1-8c-e5-8b-95-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e5-9f-ba-e7-a4-8e.html) (41 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/app-unbounce-com/variants/322278444/javascript-3acookiebot-renew.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/app-unbounce-com/variants/322278444/javascript-3acookiebot-renew.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [La promesse de confidentialité de Criteo | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/la-promesse-de-confidentialite-de-criteo-pdiw4yiawh/steps/775742/index.html): Pour Criteo, la confidentialité n'est pas une réflexion après coup, c'est notre principe directeur. En tant qu'entreprise française fondée en 2005, les protections de la vie privée de Criteo ont toujours respecté ou dépassé ce qui est exigé par la loi, y compris le RGPD, depuis plus de 14 ans. Nous comprenons la sensibilité des données des clients et nous nous engageons à protéger leur confidentialité et leur sécurité. Nous avons toujours: Ne collecter que les données nécessaires pour fournir notre service Stocker le hachage SHA256 du hachage MD5 des e-mails Minimiser la conservation des données Assurer la sécurité des données Fournir un outil de désinscription convivial Nous n'avons jamais : Enregistrer les informations d'identification directe Stockez tous les fichiers originaux contenant des e-mails Utiliser ou stocker vos données d'audience à toute autre fin Impacter votre propriété intellectuelle en ce qui concerne les données clients Utiliser n'importe quel centre de données détenu ou géré par un tiers Leadership de l'industrie : investir dans les meilleures pratiques Criteo dispose d'un grand nombre de certifications qui sont examinées chaque année par des organismes de gouvernance et de normalisation, et soutient des initiatives qui offrent une plus grande transparence et un meilleur contrôle aux utilisateurs. Nous sommes un partisan du cadre de transparence et de consentement de l'IAB et avons été les premiers à adopter les meilleures pratiques de l'industrie telles que le programme AdChoices, ainsi que : (582 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [PowerPoint Presentation](/content/ru/resources/criteo-com/ru/wp-content/uploads/sites/10/2020/03/criteo-presentation-shopper-story-ru-pdf.html) (1,172 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [Criteo タグ＆フィードセミナー](/content/experiences/jp/tag-feed-seminar-apr-2026/index.html): Criteo広告の成果を支える実装基盤にフォーカスし、タグの正しい設定方法や検証手順、フィード一致率を高める設計のポイントを、具体的なデモと事例を交えて解説する少人数制セミナー開催！ CV・ROAS改善につながる“成果が出る実装設計”を、体系的にご紹介します。 GTM設定の実演、よくあるエラーの修正方法、数千商材規模における現実的なフィード改善戦略など、代理店様・広告主様双方に役立つ実践的ノウハウを公開。 (95 words) - [Social Infographics_CSR Report 2025-v7](/content/jp/wp-content/uploads/sites/6/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (740 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/privacy/index.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/de/the-great-defrag/clkn/https/www-criteo-com/privacy/index.html](/content/www4/de/the-great-defrag/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Acquisizione clienti | IT - Criteo](/content/it/solutions/customer-acquisition/index.html): Scopri come acquisire clienti con IA, ottimizzazione multicanale e misurazioni trasparenti, ideali per brand che puntano in alto. (912 words) - [Sustainability Infographic_v7](/content/jp/wp-content/uploads/sites/6/2026/05/sustainability-infographic_v7-1-pdf.html) (471 words) - [Santeplus | BR - Criteo.com ](/content/br/success-stories/sante-plus/index.html): Criteo monetiza tráfego para Santeplus em todos os mercados regionais de atuação. (346 words) - [L’Occitane | ES - Criteo](/content/es/success-stories/loccitane/index.html): ¡L’Occitane Japón alcanzó una tasa de nuevos clientes del 55%! (741 words) - [Environment Infographic_v6](/content/jp/wp-content/uploads/sites/6/2026/05/environment-infographic_v6-1-pdf.html) (500 words) - [Soluzioni per retailer | IT - Criteo](/content/it/business/retailers/index.html): Scopri le nostre soluzioni per retailer per monetizzare traffico e dati del tuo sito. 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This is retail media buying made easy. (552 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com.html) (11 words) - [Guide de démarrage Criteo | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/guide-de-demarrage-criteo-254603/index.html): Page d'accueil de « Commerce Growth », Bienvenue dans Commerce Growth !, Commencer avec les bases (20 words) - [ru/wp-content/uploads/sites/10/2021/10/21-criteo-holiday-report-ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2021/10/21-criteo-holiday-report-ru-pdf.html) (1,907 words) - [Demo | RU - Criteo.com](/content/ru/demo/index.html) (575 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [Como identificar emails e mensagens falsos, fraudulentos, falsificados ou de phishing | BR - Criteo.com](/content/br/trust-center/security/how-to-spot-scams/index.html): Como identificar emails e mensagens falsos, fraudulentos, falsificados ou de phishing Atenção: Golpistas estão tentando obter suas credenciais da Criteo Hackers usam emails e mensagens para enganar usuários a entregarem informações pessoais confidenciais. De posse dessas informações, eles podem usá-las para praticar vários tipos de fraude enquanto se passam pelas vítimas. Saiba como identificar uma […] (677 words) - [www4/fr/the-great-defrag/clkn/http/www-criteo-com/legal/index.html](/content/www4/fr/the-great-defrag/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [Uber Eats | JP - Criteo.com](/content/jp/success-stories/uber-eats/index.html): Uber Eats×コカ・コーラ 非計画購買を捉えROAS3,750％を達成。 (77 words) - [www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/jp/ss2025-travel-consumer-insights/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [SportScheck | ES - Criteo](/content/es/success-stories/sportscheck/index.html): Cómo está innovando SportScheck un nuevo futuro para los artículos deportivos. (784 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [Was ist ein KPI? So ermitteln Sie das richtige Ziel für Ihr Unternehmen | Commerce Growth-Hilfecenter](/content/help/kb/guide/de/was-ist-ein-kpi-so-ermitteln-sie-das-richtige-ziel-fur-ihr-unternehmen-qtwbp9dhx0/steps/775720/index.html): Ein KPI oder Key Performance Indicator ist das Ziel, das Sie erreichen möchten. Mit anderen Worten: Daran messen Sie den Erfolg einer Kampagne. Wie jedes Unternehmen ist auch jede Marketingkampagne einzigartig. Jeder Vermarkter hat eine andere Vision vom Erfolg. Und deshalb ist die Festlegung von Key Performance Indicators (KPIs) so wichtig, wenn Sie eine neue Kampagne starten. Sie können damit beginnen, ein paar Kernfragen zu stellen: Was ist der Schwerpunkt des Unternehmens? Verkaufen Sie Waren, versuchen Sie, Leads zu generieren oder Abonnements zu fördern? Bei Criteo-Kampagnen sind gängige KPIs ROAS, COS oder CPO. Lassen Sie uns diese aufschlüsseln. Return on Ad Spend (ROAS) Dieser KPI zeigt, wie viel Umsatz Sie mit jedem Dollar an Werbeausgaben erzielen. Der ROAS wird als Verhältnis ausgedrückt, etwa 2:1. Wenn Ihr KPI ein ROAS von 2:1 ist, bedeutet das, dass Sie für jeden investierten Dollar 2 Dollar Umsatz erzielen möchten. Mit anderen Worten: Wenn Sie 500 US-Dollar für eine Werbekampagne ausgegeben haben, möchten Sie, dass diese einen Umsatz von 1.000 US-Dollar erzielt. Verkaufskosten (COS) Hier werden die Werbekosten als Prozentsatz des Umsatzerlöses angezeigt und berechnet, indem die Werbeausgaben durch den Umsatz dividiert werden. COS wird als Prozentsatz ausgedrückt. Beispielsweise ergibt eine Werbeausgabe von 1 $ dividiert durch einen Umsatz von 2 $ einen COS von 50 %. Kosten pro Bestellung (CPO) Dies misst die Kosten für die Generierung eines einzelnen Verkaufs. Sie wird berechnet, indem Sie Ihre Werbeausgaben durch die Gesamtzahl der Conversions oder Bestellungen dividieren. CPO wird als Dollarbetrag ausgedrückt. Wenn Sie 100 $ ausgegeben haben und die Kampagne 25 Bestellungen generiert hat, wäre Ihr CPO 100 geteilt durch 25, also 4 $. Sekundäre KPIs Nachdem Sie Ihre primären KPIs festgelegt haben, können Sie einige zusätzliche KPIs in Betracht ziehen, die Vermarkter häufig zur Messung der Kampagneneffektivität verwenden. Einige dienen der Messung des Bewusstseins, während andere der Leistung dienen: Bekanntheitsmetriken: Reichweite: Der Prozentsatz Ihrer Zielgruppe, den Ihre Kampagne beeinflusst. Kosten pro tausend Impressionen (CPM): Eine standardmäßige Berichtsmetrik und ein Preismodell für digitale Werbung. Wenn Sie 10.000 Impressionen zu einem CPM von 2,00 $ kaufen, würde es 20 $ kosten. Klicks: Die Anzahl der Klicks auf Ihre Anzeige. Click-Through-Rate (CTR): Der Prozentsatz der Nutzer, die auf Ihre Anzeige geklickt haben, an der Gesamtzahl der Impressionen. Wenn Sie 1000 Impressionen und 10 Klicks hatten, beträgt Ihre CTR 1 %. Leistungskennzahlen: Conversion Rate (CR): Die Rate, mit der Käufer oder Leads zur nächsten Stufe wechseln, sei es durch einen Kauf oder ein Abonnement. Click-through-Conversion-Rate (CTC%): Der Prozentsatz der Nutzer, die Ihre Anzeige sehen, darauf klicken und konvertieren. View-through-Conversion-Rate (VTC%): Der Prozentsatz der Nutzer, die Ihre Anzeige sehen, nicht darauf klicken, sondern später zur Conversion auf Ihre Website zurückkehren. Effizienz vs. Skalierung Diese KPIs sollten nicht im luftleeren Raum gemessen werden. Ihr Hauptaugenmerk als digitaler Vermarkter sollte auf der Kostenverwaltung liegen. Wenn Ihr Budget jedoch zu niedrig ist, sehen Sie möglicherweise keine Ergebnisse Ihrer Kampagne. Das nennen wir „Effizienz vs. Skalierung“. Eine Kampagne, die den Spagat zwischen Umfang und Effizienz schafft, ist die beste Kampagne, die Sie durchführen können. Berücksichtigen Sie eine Vielzahl von Faktoren, darunter Betriebskosten, Margen, Versandkosten und viele andere, um ein realistisches ROI-Ziel festzulegen – eines, das es Ihnen ermöglicht, möglichst viele hochwertige Benutzer mit dem richtigen Produkt zu erreichen Anzeige zum richtigen Zeitpunkt. Indem wir verstehen, wie Ihr Unternehmen Erfolg definiert, können wir die besten Strategien für den Ausbau Ihrer Kampagnen entwickeln. Erfahren Sie hier, wie Sie eine neue Kampagne erstellen . 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(213 words) - [What's New? | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/whats-new-432083/index.html): Nouveau : Optimisation de l'offre pour le modèle d'enchère de notoriété pour les annonces vidéo, Nouveau : Rapport d'attribution tiers, Nouveau : Annonces Meta , Nouveau : Passage des enchères manuelles au CPC max., Mise à jour : Page des flux - Catalogue de produits, Nouveau : GO Campagnes, Nouveau : Ciblage vidéo - Placements, Nouveau : Coût de l'acquisition client, Nouveau : Agent d'audience (BETA), Nouveau : Événements de conversion, Copie de - Nouveau : Coût de l'acquisition client, Nouveau : Adaptive sur les réseaux sociaux, Nouveauté : Drive Discovery, Nouveauté : vidéo sur les réseaux sociaux, Nouveau : vidéo sur les réseaux sociaux pour les campagnes GO (110 words) - [Page not found | FR - Criteo.com](/content/fr/solutions/addressability/retailers/index.html) (614 words) - [How to spot fake, fraudulent, spoof, or phishing emails and messages](/content/es/trust-center/security/index.html): Hackers use emails and messages to deceive people into handing over sensitive personal information. Get advice on how to stay safe. (901 words) - [Criteo Retail Mediaソリューション ウェビナー](/content/experiences/jp/retail-media-for-brand-and-retailer/index.html): Criteo Retail Mediaソリューション ウェビナー - The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this. - Thursday, February 29, 2024 (76 words) - [Data and AI | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/data-and-ai-377047/index.html): Explore user data practices and AI-powered tools in one place. (29 words) - [Gestion des campagnes | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/gestion-des-campagnes-105056/index.html): Passez vos ads à la vitesse supérieure grâce à nos guides. 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(721 words) - [PowerPoint Presentation](/content/ru/wp-content/uploads/sites/10/2021/08/vdp-travel-q1-ww-ru-pdf.html) (1,613 words) - [Clinique | JP - Criteo.com](/content/jp/success-stories/clinique/index.html): 形勢を一変させるOTT動画広告戦略に より、購入意欲の高いインドのオンライン 買い物客200万人にリーチしたクリニーク。 (47 words) - [go/jp/ss2025-travel-consumer-insights/index.html](/content/go/jp/ss2025-travel-consumer-insights/index.html) (24 words) - [A retrospective on environmental sustainability | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/a-retrospective-on-environmental-sustainability/index.html): Delve into Justine's journey to understand how and why environmental sustainability came to be a strong strategic pillar for Criteo. (1,062 words) - [Datenschutz und Sicherheit | Commerce Growth-Hilfecenter](/content/help/kb/de/datenschutz-und-sicherheit-105042/index.html): DSGVO, CCPA und Datenschutzgesetze, Das Datenschutzversprechen von Criteo, Rahmen für Transparenz und Zustimmung, Wie schützt Criteo Ihre Daten? (38 words) - [Commerce Growth-Hilfecenter](/content/help/kb/de/index.html): What's New? , Der Einstieg , Verwaltung von Kampagnen, Erfolgsmessung, Account und Abrechnung, Fehlerbehebung, API-Dokumente, Data and AI, GO Campaigns (102 words) - [Page not found | IT - Criteo](/content/it/solutions/addressability/retailers/index.html) (534 words) - [Criteo in Kürze | Commerce Growth-Hilfecenter](/content/help/kb/de/criteo-in-kurze-327088/index.html): Criteo AI Engine, Criteo Shopper Graph, Dynamic Creative Optimization+, Mehr über Criteo (24 words) - [es/wp-content/uploads/sites/8/2020/04/ebook-digital-marketing-planning-guide-es-pdf.html](/content/es/wp-content/uploads/sites/8/2020/04/ebook-digital-marketing-planning-guide-es-pdf.html) (2,485 words) - [Page not found | Criteo](/content/success-stories/es/index.html) (550 words) - [Sherry Smith | Presidente di Retail Media di Criteo](/content/it/company/team/sherry-smith/index.html): Sherry Smith è Presidente di Retail Media presso Criteo, dove guida la strategia globale dell'azienda per i media al dettaglio, promuovendo soluzioni di monetizzazione scalabili basate sulla tecnologia basata sull'intelligenza artificiale. (179 words) - [Why climate change and social justice go hand in hand | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/why-climate-change-and-social-justice-go-hand-in-hand.html): Can climate justice thrive without social justice? Rachel and Justine tackled this question together in this inspiring column. Spoiler alert: This may challenge you to think differently… (803 words) - [Sarah Glickman | Directora Financiera de Criteo.](/content/es/company/team/sarah-glickman/index.html): Sarah Glickman es la directora financiera de Criteo y cuenta con más de 30 años de experiencia en finanzas y transformación. Lidera la estrategia financiera global e impulsa la excelencia operativa. (831 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2020/11/es_criteo-miniguide-deck-festive-season-gifting-report-2020-es-pdf.html) (1,898 words) - [The challenges of decarbonizing global companies | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/the-challenges-of-decarbonizing-global-companies/index.html): As companies and governments are urged to set and respect ambitious carbon reduction targets, the shift isn't happening as fast as it could. What's standing in the way? Yannick takes us behind the scenes! (995 words) - [Diarmuid Gill, Criteo 最高テクノロジー責任者（CTO）](/content/jp/company/team/diarmuid-gill/index.html): Diarmuid は、2014年に Criteo に入社しました。欧州と米国の R&D チームを統括しながら、AI 駆動のハイパフォーマンスな広告を大規模に展開するという同チームのミッションを遂行しています。 (75 words) - [Connor McGogney, Connor, Criteo 事業開発最高責任者（CBDO）](/content/jp/company/team/connor-mcgogney/index.html): グローバル市場での Criteo の地位を向上させるため、M&Aの監督や戦略的パートナーシップの模索といった事業開発および戦略的開発を担当しています。 (92 words) - [Commerce Yield | RU - Criteo.com](/content/ru/platform/commerce-yield/index.html): Commerce Yield — комплексное решение для монетизации доходов от аудиторий и инвентаря и предоставления партнерам инструментов оценки эффективности и практических инсайтов. (844 words) - [Sustainability Infographic_v7](/content/ru/wp-content/uploads/sites/10/2026/05/sustainability-infographic_v7-1-pdf.html) (604 words) - [Social Infographics_CSR Report 2025-v7](/content/ru/wp-content/uploads/sites/10/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (736 words) - [Display Advertising | IT - Criteo](/content/it/digital-advertising-glossary/display-advertising/index.html): Annunci visivi mostrati su siti Web, social media o app Normalmente sono banner con immagini, testo o video che, se cliccati, portano il consumatore a un sito Web o a una landing page. (1,104 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2021/11/contextual-capabilitiesdeck-slides-2021q3-es-pdf.html) (1,070 words) - [ru/wp-content/uploads/sites/10/2020/03/ebook-digital-marketing-planning-guide_ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/03/ebook-digital-marketing-planning-guide_ru-pdf.html) (701 words) - [Social Infographics_CSR Report 2025-v7](/content/ru/wp-content/uploads/sites/10/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (618 words) - [Environment Infographic_v6](/content/es/wp-content/uploads/sites/8/2026/05/environment-infographic_v6-pdf.html) (526 words) - [Social Infographics_CSR Report 2025-v7](/content/es/wp-content/uploads/sites/8/2026/05/social-infographics_csr-report-2025-v7-1-pdf.html) (733 words) - [Verisure Brasil | BR - Criteo.com](/content/br/success-stories/verisure-brasil/index.html): Verisure Brasil alcança equilíbrio entre Vendas x Visitas com o Criteo Dynamic Retargeting. (385 words) - [Sustainability Infographic_v7](/content/es/wp-content/uploads/sites/8/2026/05/sustainability-infographic_v7-1-pdf.html) (631 words) - [Edouard Dinichert | Chief Customer Officer at JP - Criteo.com](/content/jp/company/team/edouard-dinichert/index.html): Edouard Dinichert は Criteo のチーフ・カスタマー・オフィサーであり、パフォーマンスメディアのグローバルセールス部門を統率しながら、グローバル・ビジネス・オペレーション部門を監督しています。 (95 words) - [Manuela Montagnana | RU - Criteo.com](/content/ru/company/team/manuela-montagnana/index.html): Мануэла Монтаньяна — директор по персоналу в Criteo. (630 words) - [New Look | BR - Criteo.com](/content/br/success-stories/new-look-2/index.html): New Look vê 4X mais pedidos com Criteo Customer Acquisition do que com qualquer outro parceiro de aquisição. (535 words) - [Sustainability Infographic_v7](/content/ru/wp-content/uploads/sites/10/2026/05/sustainability-infographic_v7-pdf.html) (528 words) - [Social Infographics_CSR Report 2025-v7](/content/es/wp-content/uploads/sites/8/2026/05/social-infographics_csr-report-2025-v7-pdf.html) (736 words) - [Environment Infographic_v6](/content/es/wp-content/uploads/sites/8/2026/05/environment-infographic_v6-1-pdf.html) (519 words) - [PowerPoint Presentation](/content/ru/wp-content/uploads/sites/10/2020/06/guide-appretention-2020-ru-pdf.html) (1,871 words) - [Linio | BR - Criteo.com](/content/br/success-stories/linio/index.html): Como a Linio simplificou o desempenho com bids automatizados. (740 words) - [Manuela Montagnana, Criteo の最高人事責任者（CPO）](/content/jp/company/team/manuela-montagnana/index.html): 人事担当役員として20年以上の経歴を持ち、これまで製造、サービス、テクノロジーといった幅広い分野でグローバルチームを統率してきました。 (81 words) - [Environment Infographic_v6](/content/ru/wp-content/uploads/sites/10/2026/05/environment-infographic_v6-pdf.html) (434 words) - [Sustainability Infographic_v7](/content/es/wp-content/uploads/sites/8/2026/05/sustainability-infographic_v7-pdf.html) (613 words) - [ru/wp-content/uploads/sites/10/2020/07/ebook-coronavirusimpact-rebound-strategie-russia-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/07/ebook-coronavirusimpact-rebound-strategie-russia-pdf.html) (635 words) - [Diarmuid Gill | RU - Criteo.com](/content/ru/company/team/diarmuid-gill/index.html): Дьярмуд - наш технический директор. (74 words) - [jp/wp-content/uploads/sites/6/2023/01/jp-criteo-supply-partner-guidelines-de-previous-version-january-2020-pdf.html](/content/jp/wp-content/uploads/sites/6/2023/01/jp-criteo-supply-partner-guidelines-de-previous-version-january-2020-pdf.html) (86 words) - [Page not found | DE - Criteo.com](/content/de/solutions/addressability/retailers/index.html) (576 words) - [Holiday Advertising Calendar Your Planning Guide for the Peak Shopping Season](/content/es/wp-content/uploads/sites/8/2020/10/es_criteo_festive_season_advertising_calendar-pdf.html) (850 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/addressability/retailers/index.html) (321 words) - [es/wp-content/uploads/sites/8/2020/11/20-sheet-re-engage-customersdrive-sales-es-pdf.html](/content/es/wp-content/uploads/sites/8/2020/11/20-sheet-re-engage-customersdrive-sales-es-pdf.html) (1,064 words) - [Connor McGogney | RU - Criteo.com](/content/ru/company/team/connor-mcgogney/index.html): Коннор Макгони занимает в Criteo должность главного директора по развитию бизнеса. (474 words) - [Sherry Smith | Criteoの小売メディア部門の社長を務めており](/content/jp/company/team/sherry-smith/index.html): シェリー・スミスは Criteo のリテール メディア担当社長で、同社のグローバル リテール メディア戦略を指揮し、AI 主導のテクノロジーを活用したスケーラブルな収益化ソリューションを推進しています。 (52 words) - [Flywheel | RU - Criteo.com Success Story](/content/ru/success-stories/deliveryapp-flywheel/index.html): Flywheel привлекает новых для бренда клиентов на ведущей платформе доставки с помощью инструментов Criteo. (207 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/brands/index.html) (546 words) - [Manuela Montagnana | Chief People Officer di Criteo](/content/it/company/team/manuela-montagnana/index.html): Manuela Montagnana è Chief People Officer di Criteo. (828 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/advertising-guidelines/index.html) (11 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/privacy/our-partners/index.html) (11 words) - [es/wp-content/uploads/sites/8/2020/09/20-sheet-holiday-audiences-overview-es-pdf.html](/content/es/wp-content/uploads/sites/8/2020/09/20-sheet-holiday-audiences-overview-es-pdf.html) (632 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [Sherry Smith | President of Retail Media at Criteo](/content/kr/company/team/sherry-smith/index.html): 셰리 스미스는 크리테오의 리테일 미디어 부문 사장으로서 회사의 글로벌 리테일 미디어 전략을 이끌고 AI 기반 기술을 활용한 확장 가능한 수익 창출 솔루션을 발전시키고 있습니다. (124 words) - [Commerce Yield | IT - Criteo](/content/it/platform/commerce-yield/index.html): Commerce Yield is a holistic monetization solution that drives revenue for your audiences and inventory while delivering measurable performance and actionable insights to partners. (1,007 words) - [Page not found | ES - Criteo](/content/es/solutions/addressability/retailers/index.html) (369 words) - [ru/wp-content/uploads/sites/10/2020/08/20-miniguide-what-to-expect-holiday-2020-ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/08/20-miniguide-what-to-expect-holiday-2020-ru-pdf.html) (1,769 words) - [Решения для брендов бытовой электроники | RU - Criteo.com](/content/ru/industry/consumer-electronics/0/index.html): Привлекайте покупателей электроники с помощью омниканальной рекламы Criteo. Используйте сигналы о намерениях, точный таргетинг и динамические сообщения. (1,300 words) - [Patch Media | JP - Criteo.com](/content/jp/success-stories/patch-media/index.html): Patch Media、Criteo のハッシュ化されたメールソリューションを活用してログイン済みトラフィックの価値を最大化。 (154 words) - [Exhibit 99.1 Q3 2025](/content/wp-content/uploads/2025/10/crto-q3-2025-earnings-press-release-pdf.html) (1,327 words) - [Omnichannel | KR - Criteo](/content/kr/products/omnichannel-retail/index.html): 오프라인 매장 데이터의 저력을 활용하면 오프라인 고객들의 온라인 구매를 유도할 수 있습니다. 크리테오의 옴니채널 리테일 솔루션은 고객의 생애 가치를 높여주고 새로운 고객을 확보하여 온라인과 오프라인 모두에서 매출을 향상시킬 수 있게 해줍니다. (494 words) - [Connor McGogney | Chief Business Development Officer di Criteo](/content/it/company/team/connor-mcgogney/index.html): Connor McGogney è Chief Business Development Officer di Criteo. (141 words) - [PowerPoint Presentation](/content/ru/wp-content/uploads/sites/10/2020/03/20-insights-womens-day_ru-1-pdf.html) (249 words) - [Sarah Glickman, Criteo の最高財務責任者（CFO)である](/content/jp/company/team/sarah-glickman/index.html): Sarah は、グローバルな財務および企業変革の分野で30年以上にわたる経験を積んできました。 (77 words) - [Edouard Dinichert | Chief Customer Officer at IT - Criteo](/content/it/company/team/edouard-dinichert/index.html): Edouard Dinichert è il Chief Customer Officer di Criteo, dirige il team delle vendite a livello globale nell’ambito Performance Media e coordina le attività operative dell’azienda a livello internazionale. (745 words) - [es/wp-content/uploads/sites/8/2020/09/20-sheet-how-to-drive-holiday-sales-es-pdf.html](/content/es/wp-content/uploads/sites/8/2020/09/20-sheet-how-to-drive-holiday-sales-es-pdf.html) (900 words) - [Sherry Smith - CN - Criteo](/content/cn/company/team/sherry-smith/index.html): Sherry Smith is President of Retail Media at Criteo, where she leads the company’s global retail media strategy, advancing scalable monetization solutions powered by AI-driven technology. (81 words) - [Bioderma | JP - Criteo.com](/content/jp/success-stories/bioderma-2/index.html): Biodermaがフルファネル戦略を通じてショッピング・ジャーニー全体でどのように成果を高め、パフォーマンス向上を実現したかをご紹介します。 (59 words) - [Sarah Glickman | Финансовый директор Criteo](/content/ru/company/team/sarah-glickman/index.html): Сара Гликман — финансовый директор Criteo с более чем 30-летним опытом работы в сфере финансов и трансформации. Она руководит глобальной финансовой стратегией и способствует достижению операционного совершенства. (133 words) - [Audience Targeting (ТАРГЕТИНГ НА АУДИТОРИЮ) | RU - Criteo.com](/content/ru/digital-advertising-glossary/audience-targeting/index.html): Подход к вовлечению пользователей на основе общих характеристик (что обычно обозначается термином «сегмент») для наиболее точного применения ограниченного рекламного бюджета и показа более актуальной рекламы. (703 words) - [Page not found | BR - Criteo.com](/content/br/solutions/addressability/retailers/index.html) (648 words) - [Diarmuid Gill | ES - Criteo](/content/es/company/team/diarmuid-gill/index.html): Diarmuid es nuestro Director de Tecnología; se incorporó a Criteo en 2014. (87 words) - [Page not found | RU - Criteo.com](/content/ru/insights/format/blog/index.html) (548 words) - [広告に関する用語集 | Criteo ヘルプ](/content/help/kb/guide/ja/yus31dbk7l/steps/2331986/index.html): あ行インプレッション（またはディスプレイ）：デジタル・マーケティングにおけるインプレッションとは、広告がユーザーによって何回表示されたかを広告主や開発者に示す指標です。ウォーターフォール型：ウォーターフォール仲介とも呼ばれるこの方式は、広告枠のオークション方式の一種で、広告主の入札を、設定した CPM が高い順に並べます。 ウォーターフォール型は、広告主にとって最も高い CPM（1,000インプレッションあたりの収益）を生み出し、パブリッシャーの収益を増加させることを目的として、広告ソースを整理します。 か行キャンペーン：広告をオーディエンスに配信するためのフレームワークです。 クリエイティブ：単一の広告を示し、 システムにアップロードするファイルのことで、使用する前に審査を受ける必要があります。クリックスルー・アトリビューション：広告の正確な価値を示すために使用される指標です。 これは、広告のクリックから購入に至るまでの過程を追跡することで測定されます。広告主：ウェブサイトやブランドの広告配信費用を支払う団体を指します。 広告マーケティングでは「デマンドサイド」に属しており、自社の商品に関する特定のメッセージを広めようとしています。広告セット： 広告は広告セットにグループ化され、広告セットによって配信方法と配信対象が定義されます。キャンペーンごとに複数の広告セットを作成でき、広告セットごとに複数の広告を作成できますが、それぞれ1つずつ設定されていれば、広告の配信を開始できます。顧客維持率：一定期間にわたってウェブサイトを利用し続けるユーザーの割合を示します。 顧客維持率は通常、7日後（D7）、1日後（D1）など、ユーザーがウェブサイトを初めて訪問してから数日後の日数で測定されます。コンバージョン・イベント：ウェブサイトまたはアプリ上での特定の行動を指し、追跡やレポートに加え、キャンペーンの目的としても使用されます。 た行統合型のオークション：複数のデマンドサイド・パートナー（DSP）が同じ広告枠を競り合うことを可能にする自動機能です。 は行バナー広告：最も長く使われている広告形態の1つです。バナー広告は、静止画またはアニメーション画像の広告をウェブサイトの上部または周囲に表示します。通常はたまに表示されるだけですが、継続的に表示される場合もあります。パブリッシャー：広告主がパブリッシャーのウェブサイト（サプライ）に広告を配信できるよう、機能とインベントリを提供します。 パブリッシャーとは、自社のウェブサイト上のスペースを広告主や代理店に販売するウェブサイトを指します。AAPI：アプリケーション・プログラミング・インターフェースのことで、2つ以上のコンピュータ・プログラムが相互に通信するための方法を指しますCCPM：インプレッション単価のことで、広告主が広告表示1,000回ごとにパブリッシャーに支払う金額であり、コストパー・サウザンドとも呼ばれます（ミルはラテン語で1,000を意味します）。 この指標は、パブリッシャーがポートフォリオの純利益をプラスに保つために、どれだけの資源をポートフォリオに割り当てるべきかを把握する上で役立ちます。CTR：クリック率のことで、広告を見たユーザーのうち、実際にクリックしたユーザーの割合を意味します。 この指標は、アプリ広告主が、広告をクリックして自社ウェブサイトにリダイレクトされたユーザーの割合を把握する上で役立ちます。 クリック率は、クリック数をインプレッション数で割って算出します。CVR：コンバージョン率のことで、広告によって特定の行動（リンクのクリックや商品の購入など）を取るように促された消費者の割合を示す指標です。 DDAU：デイリー・アクティブ・ユーザーのことで、その日にウェブサイトを訪問したユーザーの総数を示す指標です。 DAU は、ユーザーがどれだけウェブサイトに没頭しているか、また、どれだけウェブサイトから離れないかを示す指標であり、ウェブサイトの成功度を簡単に把握することができます。DSP：デマンドサイド・プラットフォームとは、デジタル広告インベントリの購入者が、単一のインターフェースから複数のアドエクスチェンジ・アカウントおよびデータエクスチェンジ・アカウントを管理できるようにするシステムです。 KKPI：パフォーマンス指標または主要パフォーマンス指標と呼ばれ、パフォーマンス測定に使用される数値目標の一種です。 KPI は、組織の成功、または組織が取り組む特定の活動の成功を評価するものです。 LLTV：生涯価値を指し、単一のユーザーがウェブサイト内で生涯を通じて生み出す収益を推定したもので、 ユーザーの長期的な金銭的価値を予測する上で役立ちます。 ユーザーがサイトに長く滞在すればするほど、カートに追加するアイテムが増えるため、顧客維持と密接に関連しています。 MMAU：月間アクティブユーザ―数を指し、その月に1回以上ウェブサイトを開いた人の数を示す指標です。 しばしば DAU（デイリー・アクティブ・ユーザー数）と対比されます。 RROAS：広告費用対効果のことで、デジタル広告費の効率とパフォーマンスを計算するために使用される収益ベースの指標です。 ROAS は、広告キャンペーンによって生み出された収益額を、その広告キャンペーンに費やされた金額で割ることによって算出されます。 SSKAdNetwork：StoreKit Ad Network、または SKAdNetwork とも呼ばれ、Apple が運営するプライバシー重視の API を指します。 これは、広告ネットワークや広告主が、広告活動（インプレッション数、クリック数、アプリのインストール数など）を集計レベルで測定するのに役立ちます。 UUA：ユーザー獲得のことで、ユーザーを獲得するためのさまざまな方法をカバーします。 多くの場合、この用語は消費者物価指数（CPI）制度などを指しますが、商品の広告やマーケティングもユーザー獲得行動に含まれます。UTC：協定世界時のことであり、世界で時計と時間を規制するための主要な時間標準です。 UT1 のような経度0度における平均太陽時との差が約1秒以内であり、サマータイムの調整は行われません。 事実上、グリニッジ標準時（GMT）の後継となるものです。お探しの情報が見つかりませんか？ 他の用語の定義については、こちらの詳細な用語集をご覧ください。  (97 words) - [Sarah Glickman | CFO di Criteo](/content/it/company/team/sarah-glickman/index.html): Sarah Glickman è CFO di Criteo e vanta oltre 30 anni di esperienza nel settore finanziario e della trasformazione digitale. Guida la strategia finanziaria globale e promuove l'eccellenza operativa. (159 words) - [Page not found - CN - Criteo](/content/cn/solutions/addressability/retailers/index.html) (51 words) - [es/wp-content/uploads/sites/8/2020/09/20-sheet-holiday-audiences-commerce-es-pdf.html](/content/es/wp-content/uploads/sites/8/2020/09/20-sheet-holiday-audiences-commerce-es-pdf.html) (571 words) - [Manuela Montagnana | Criteo의 최고 인사 책임자](/content/kr/company/team/manuela-montagnana/index.html): Manuela Montagnana는 인적 자본 관리 및 성과를 주도하면서 20년 이상의 인사 리더십 경험을 보유한 Criteo의 최고 인사 책임자입니다. (117 words) - [Display Advertising (БАННЕРНАЯ РЕКЛАМА) | RU - Criteo.com](/content/ru/digital-advertising-glossary/display-advertising/index.html): Визуальная реклама с использованием баннеров, размещаемых на сайтах, в социальных сетях или в приложениях. Обычно представляет собой изображение, текст или видео, при нажатии на которые пользователь перенаправляется на сайт или посадочную страницу. (889 words) - [Edouard Dinichert | Chief Customer Officer at FR - Criteo.com](/content/fr/company/team/edouard-dinichert/index.html): Edouard Dinichert est Chief Customer Officer chez Criteo. Il dirige les ventes mondiales pour Performance Media et supervise les opérations commerciales mondiales. (275 words) - [Page not found - CN - Criteo](/content/cn/insights/format/blog/index.html) (59 words) - [ru/wp-content/uploads/sites/10/2020/04/sheet-9-reasons-to-choose-criteo-digital_ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/04/sheet-9-reasons-to-choose-criteo-digital_ru-pdf.html) (48 words) - [Manuela Montagnana - CN - Criteo](/content/cn/company/team/manuela-montagnana/index.html): 首席人力资源官 Manuela Montagnana现任Criteo首席人力资源官。她拥有超过20年人力资源高管经验，曾在制造业、服务业和科技行业领导全球团队，在矩阵式组织和高速成长企业的转型过程中，多次通过人力资本管理成功提升组织效能。 在加入Criteo前，Manuela担任Compass副总裁兼产品与工程部门人力资源负责人，她不仅在美国和印度组建并领导人力资源团队，还兼任首席技术官和首席产品官的业务合作伙伴。任职期间，她主导了多项重大转型项目，包括在印度设立新研发中心，并完成两家被收购科技初创公司的人才整合。 Manuela在德国长大，曾就读于巴黎第十大学及斯特拉斯堡大学，主修法律专业。后在法国斯特拉斯堡的IAE管理学院获得工商管理硕士学位。 (10 words) - [ru/wp-content/uploads/sites/10/2020/01/19-sheet-audiences_ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2020/01/19-sheet-audiences_ru-pdf.html) (9 words) - [Page not found | JP - Criteo.com](/content/jp/insights/format/blog/index.html) (40 words) - [Introduction to Private Market | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/introduction-to-private-market-6keaoiv1sx/steps/4785512/index.html): Private Market is a powerful monetization solution designed specifically for you to capture direct advertising budgets with greater control, speed, and flexibility. It enables you to run your own retail media program, tailored to your brand, while leveraging Criteo’s advanced advertising technology. Built on three core principles - Tailored, Flexible, and Controlled, this solution empowers you to manage your direct programs at scale.  Example: The image here displays the private market account structure, which shows that each Private Market Demand Account is mapped to your Supply Account, and each advertiser user is granted access to their respective account. Imagine you have your own exclusive online store, but instead of selling products, you're offering premium ad space to selected brands. That’s what Private Market is all about - this feature is a powerful way for you to take control of your advertising ecosystem and offer exclusive opportunities to brands.With Private Market Demand Accounts, you empower advertisers with self-serve access to buy inventory directly from you. This article walks you through the core principles, features, and benefits of these accounts, helping you understand how to set up and scale your direct demand program effectively.  (477 words) - [Connor McGogney | Chief Business Development Officer at Criteo](/content/kr/company/team/connor-mcgogney/index.html): Connor McGogney는 Criteo의 최고 사업 개발 책임자로서 M&A와 전략적 파트너십을 주도하여 글로벌 시장에서의 입지를 강화합니다. (105 words) - [Connor McGogney | ES - Criteo](/content/es/company/team/connor-mcgogney/index.html): Connor McGogney es el Director de Desarrollo de Negocio de Criteo. (187 words) - [Edouard Dinichert - CN - Criteo](/content/cn/company/team/edouard-dinichert/index.html): Edouard Dinichert现任Criteo首席客户官，全面负责效果媒体在全球的销售业务并管理全球业务运营。 在担任首席客户官期间，他致力于推动各个市场与团队间的协同合作，以加速业务增长、深化客户关系核心为工作重点，并将Criteo着力打造成为商业与广告技术生态中的领先机构。 Edouard Dinichert 在创意、数据与程序化技术的交汇领域拥有逾二十年经验，曾成功组建并领导多个高效能的全球销售团队，为发布商、广告商和代理商提供卓越服务。 在加入Criteo之前，他曾担任TripleLift首席营收官，将公司的创新型SSP解决方案拓展至零售媒体、联网电视及数据驱动内容定制等领域。 此前，他在亚马逊任职超过十年，先后在法国开启并领导亚马逊广告业务，随后组建并执掌全球广告技术销售与服务团队。 更早时期，他在24/7 Real Media工作七年，在公司被WPP收购前后的关键发展阶段发挥了重要作用。 Ed拥有法国与瑞士双重国籍，毕业于诺欧商学院（科技与管理专业），并获得ESCP商学院 EMBA学位，期间曾在巴黎、伦敦、都灵、马德里和柏林校区研习。 凭借在欧洲与美国多地的生活与工作经验，他善于运用跨市场、跨文化的视角推动全球业务发展。 (14 words) - [Connor McGogney - CN - Criteo](/content/cn/company/team/connor-mcgogney/index.html): 首席战略官 Connor McGogney现任Criteo首席战略官，全面负责公司的业务拓展与战略规划，主导并购项目并开拓战略合作，以提升Criteo在全球市场的竞争优势。自2018年加入Criteo以来，他助力公司从重定向技术的先驱领导者成功转型为全球性商业媒体平台。 在加入Criteo之前，Connor曾担任尼尔森全球并购与企业发展的副总裁。此前，他在瑞信银行任投资银行部副总裁，专注于媒体与科技领域的并购及融资交易。职业生涯早期，他曾为《财富》1000强企业提供企业战略咨询服务。 Connor拥有宾夕法尼亚州立大学信息科学与技术学士学位，以及纽约大学工商管理硕士学位（主修公司金融方向）。 (73 words) - [Edouard Dinichert | Chief Customer Officer at KR - Criteo](/content/kr/company/team/edouard-dinichert/index.html): 크리테오의 최고 고객 책임자로서 퍼포먼스 미디어 부문의 글로벌 세일즈 팀을 이끌며 글로벌 비즈니스 운영을 감독하고 있습니다. (174 words) - [Edouard Dinichert | Chief Customer Officer at RU - Criteo.com](/content/ru/company/team/edouard-dinichert/index.html): Эдуар Динишер — директор по работе с клиентами Criteo. Он возглавляет международные продажи по направлению performance-медиа; в его ведении также находятся глобальные бизнес-операции. (243 words) - [it/wp-content/uploads/sites/9/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-it-pdf.html](/content/it/wp-content/uploads/sites/9/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-it-pdf.html) (3,908 words) - [Todd Parsons | Criteoのチーフプロダクトオフィサー兼パフォーマンスメディア部門の社長であり](/content/jp/company/team/todd-parsons/index.html): Todd は、Criteo の製品戦略と製品イノベーションをリードしながら、プラットフォームの多様化・変革にも取り組んでいます。 (51 words) - [Шерри Смит | президент подразделения Retail Media в Criteo](/content/ru/company/team/sherry-smith/index.html): Шерри Смит — президент подразделения Retail Media в Criteo, где она руководит глобальной стратегией компании в области Retail Media, разрабатывая масштабируемые решения по монетизации на основе технологий искусственного интеллекта. (675 words) - [Todd Parsons - CN - Criteo](/content/cn/company/team/todd-parsons/index.html): Todd Parsons现任Criteo首席产品官兼绩效媒体总裁，全面领导绩效媒体事业部，致力于打造人工智能驱动的全漏斗、跨渠道自助式广告投放解决方案。 2025年7月，为推进公司战略布局、加速业务增长、提升执行力、强化跨部门协同，Todd受命执掌这一整合升级后的全新业务版块。 自2020年8月加入Criteo担任首席产品官以来，Todd通过制定产品战略和引领创新实践，不断推动公司平台升级与商业媒体业务版图拓展。 Todd在消费者身份识别与数据驱动营销领域深耕十余载。此前，他曾出任SocialCode首席产品官，主导开发了面向Facebook、亚马逊、YouTube等平台的第一方受众激活与效果衡量工具。 在其职业生涯早期，他就发挥了关键作用，包括开创全球首个基于用户画像的程序化市场平台OpenX；执掌Acxiom的营销服务事业部；以及连续创立两家获得风投的初创公司——2014年被Acxiom收购的Aditive，以及社交媒体效果衡量与分析领域先驱BuzzLogic。 Todd毕业于犹他大学，获得经济学学士学位。 (11 words) - [KPIとは何ですか?ビジネスの正しい目標を決定する方法 | Criteo ヘルプ](/content/help/kb/guide/ja/kpi-qtwbp9dhx0/steps/775720/index.html): KPI または主要業績評価指標は、達成したい目標です。言い換えれば、キャンペーンの成功を測る方法です。 各ビジネスと同様に、マーケティング キャンペーンもそれぞれ異なります。マーケターごとに異なる成功のビジョンがあります。だからこそ、新しいキャンペーンを開始する際には、主要業績評価指標 (KPI) を確立することが非常に重要です。 まず、ビジネスの焦点は何ですか?といういくつかの核となる質問をすることから始めることができます。商品を販売しているのでしょうか、見込み顧客を獲得しようとしているのでしょうか、それともサブスクリプションを促進しようとしているのでしょうか? Criteo キャンペーンの場合、一般的な KPI は ROAS、COS、または CPO です。 それらを分解してみましょう。 広告費用対効果 (ROAS) この KPI は、広告費 1 ドルごとにどれだけの収益が得られるかを示します。 ROAS は 2:1 のような比率で表されます。 KPI が 2:1 ROAS の場合、1 ドルの投資ごとに 2 ドルの収益が必要であることを意味します。言い換えれば、広告キャンペーンに 500 ドルを費やした場合、1,000 ドルの収益をもたらしたいと考えます。 売上原価 (COS) これは、売上収益に対する広告費用の割合を示しており、広告費用を収益による割合で割って計算されます。 COS はパーセンテージで表されます。 たとえば、1 ドルの広告費用を収益の 2 ドルで割ると、50% の COS に相当します。 注文あたりのコスト (CPO) これは、1 回の販売を生み出すためのコストを測定します。これは、広告費用をコンバージョンまたは注文の合計数で割ることによって計算されます。 CPO はドル額で表されます。 100 ドルを費やし、キャンペーンによって 25 件の注文があった場合、CPO は 100 割った 25、つまり 4 ドルとなります。 二次 KPI 主要な KPI を確立したら、マーケティング担当者がキャンペーンの効果を測定するために一般的に使用する追加の KPI を検討できます。意識を測定するために使用されるものもあれば、パフォーマンスに使用されるものもあります。 認知度の指標:リーチ:キャンペーンが影響を与えている視聴者の割合。 1,000 インプレッションあたりのコスト (CPM):デジタル広告の標準的なレポート指標および価格設定モデル。 2.00 ドルの CPM で 10,000 インプレッションを購入すると、20 ドルの費用がかかります。クリック数:広告のクリック数。クリックスルー率 (CTR):総インプレッションのうち、広告をクリックしたユーザーの割合。 1,000 回のインプレッションと 10 回のクリックがあった場合、CTR は 1% です。 パフォーマンス指標:コンバージョン率(CR):購入またはサブスクリプションを通じて、購入者またはリードが次の段階にコンバージョンする率。クリックスルー コンバージョン率(CTC%):広告を見てクリックし、コンバージョンに至ったユーザーの割合。ビュースルー コンバージョン率 (VTC%):広告を見てクリックせずに、後でサイトに戻ってコンバージョンに至ったユーザーの割合。 効率と規模 これらの KPI は、単独で測定すべきではありません。デジタル マーケティング担当者として最も重点を置くべきはコストの管理ですが、予算が低すぎるとキャンペーンの成果が得られない可能性があります。 それが私たちが「効率と規模」と呼ぶものです。 規模と効率の間の境界線を歩むキャンペーンが、実行できる最良のキャンペーンです。現実的な ROI 目標を立てるには、運用コスト、利益率、送料などのさまざまな要素を検討します。これにより、適切なサービスを提供してできるだけ多くの価値の高いユーザーにアピールできるようになります。適切なタイミングで広告を表示します。 お客様のビジネスが成功をどのように定義するかを理解することで、キャンペーンを成長させるための最適な戦略を導き出すことができます。 新しいキャンペーンを作成する方法については、こちらをご覧ください。 (126 words) - [Sherry Smith | presidenta de Retail Media en Criteo](/content/es/company/team/sherry-smith/index.html): Sherry Smith es presidenta de Retail Media en Criteo, donde lidera la estrategia global de medios minoristas de la compañía, impulsando soluciones de monetización escalables impulsadas por tecnología impulsada por IA. (874 words) - [크리테오 겨울 여행 트렌드 리포트 ㅣ 지금 바로 다운로드](/content/www4/kr/travel-consumer-insights/index.html): 글로벌 설문조사와 브랜드·리테일 파트너의 실제 데이터를 기반으로, 여행객의 예약 탐색부터 결정까지 분석한 인사이트를 제공합니다. 크리테오 리포트에서 캠페인 성과를 높이는 전략을 지금 바로 확인해 보세요. (305 words) - [Todd Parsons | CPO e President of Performance Media di Criteo](/content/it/company/team/todd-parsons/index.html): Todd Parsons è entrato a far parte di Criteo come CPO e Presidente di Performance Media nell'agosto 2020 e guida la strategia e l'innovazione dei prodotti per trasformare la piattaforma di Criteo. (196 words) - [Diarmuid Gill | Criteo의 최고 기술 책임자(CTO)](/content/kr/company/team/diarmuid-gill/index.html): 디어무이드 길은 2014년 크리테오에 CTO로 합류하여 유럽과 미국에서 대규모 AI 기반 광고 R&D를 이끌었습니다. 전자공학 학위와 MBA 학위를 소지하고 있습니다. (56 words) - [Retail Media (Ритейл медиа) | RU - Criteo.com](/content/ru/digital-advertising-glossary/retail-media/index.html): Практика закупки и продажи рекламы на сайтах и в приложениях ритейлеров. Самым распространенным форматом ритейл-медиа является спонсорская реклама товара, обычно отображаемая на странице результатов поиска, категории и/или подробностей о товаре. (507 words) - [Diarmuid Gill | CTO di Criteo](/content/it/company/team/diarmuid-gill/index.html): Entrato a far parte di Criteo nel 2014, Diarmuid è il nostro CTO incaricato della gestione dei team di Ricerca e Sviluppo in Europa e negli USA, la cui mission è l’offerta su scala di pubblicità ad elevata performance e basata sull’intelligenza artificiale. (767 words) - [Diarmuid Gill - CN - Criteo](/content/cn/company/team/diarmuid-gill/index.html): 首席技术官 Diarmuid Gill于2014年加入Criteo，现任首席技术官，负责管理公司在欧美两地的研发团队，致力于提供大规模高性能AI广告解决方案。他出生于爱尔兰卡文郡，先后获得都柏林城市大学电子工程荣誉学士学位（1994年）及一等荣誉MBA学位（2014年）。此前曾任职于通用电气、IONA Software、ICL Fujitsu及AOL。 (65 words) - [Todd Parsons | Criteo의 최고 제품 책임자(CPO)](/content/kr/company/team/todd-parsons/index.html): Todd Parsons는 2020년 8월 Criteo에 CPO로 합류하여 Criteo 플랫폼을 혁신하기 위한 제품 전략 및 혁신을 주도합니다. (141 words) - [Commerce Max DSP | JP - Criteo.com](/content/jp/platform/commerce-max/index.html): オープンインターネット上で貴社のコマースを加速させる、エンタープライズグレードのオールインワンDSP。, Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (108 words) - [About Accounts | Commerce Yield Help Center](/content/help-cyield/kb/guide/en/about-accounts-fjrkulkk6e/steps/3357368/index.html): Overview of supply and demand accounts in RMP. (248 words) - [ru/wp-content/uploads/sites/10/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-ru-pdf.html](/content/ru/wp-content/uploads/sites/10/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-ru-pdf.html) (981 words) - [Commerce Max DSP | IT - Criteo](/content/it/platform/commerce-max/index.html): La piattaforma demand side ideata per le aziende per sviluppare il commerce sull’Open Internet., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (957 words) - [Sarah Glickman | 크리테오의 최고재무책임자(CFO)](/content/kr/company/team/sarah-glickman/index.html): 사라 글릭먼은 크리테오의 CFO로, 재무 및 혁신 분야에서 30년 이상의 경력을 보유하고 있습니다. 그녀는 글로벌 재무 전략을 이끌고 운영 효율성을 향상시킵니다. (102 words) - [Page not found | KR - Criteo](/content/kr/insights/format/blog/index.html) (511 words) - [Sarah Glickman - CN - Criteo](/content/cn/company/team/sarah-glickman/index.html): Sarah Glickman现任Criteo的首席财务官。 她拥有超过30年的全球财务与转型工作经验。 此前，Sarah曾在XPO Logistics公司担任代理首席财务官一职长达20个月，并兼任公司财务与转型高级副总裁。 在加入XPO Logistics公司之前，Sarah曾在诺华和霍尼韦尔国际担任运营首席财务官职务，并在霍尼韦尔国际和百时美施贵宝历任共享服务与运营、内部审计、转型及财务控制等高管职位。 Sarah的职业生涯始于普华永道。 她拥有美国注册会计师和英国资深特许会计师资格，毕业于英国约克大学，获得经济学学士学位。 Sarah在战略决策制定、推动运营优化、实现强劲财务业绩以及领导包括并购在内的转型变革方面拥有丰富的全球经验。 她热忱于打造协作、包容与平等的企业文化。 (16 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/cn/solutions/go-campaigns/index.html): 将网页、社交与视频以AI自动化融为一体——轻松完成设置、定向与出价，全部基于我们的Commerce Growth平台。 (77 words) - [Omnicanalidad | ES - Criteo](/content/es/products/omnichannel-retail/index.html): Saca el máximo partido de tus datos de tienda física para interactuar online con tus clientes en tienda física. Incrementa el Customer Lifetime Value (CLV), atrae nuevos clientes y haz crecer tus ingresos online y en tienda física con la Omnichannel Retail Solution de Criteo. (716 words) - [Criteo ヘルプ](/content/help/kb/ja/index.html): 最新情報, スタートガイド , キャンペーン管理, 成果の測定, アカウントと請求関連, トラブルシューティング, APIドキュメント, アドレサビリティ, GO キャンペーン (23 words) - [プライバシーとセキュリティ | Criteo ヘルプ](/content/help/kb/ja/105042/index.html): GDPR、CCPA、およびプライバシー法, Criteo のプライバシーに関する約束, 透明性と同意のフレームワーク, Criteo はデータをどのように保護しますか? (17 words) - [Page not found | FR - Criteo.com](/content/fr/insights/format/blog/index.html) (642 words) - [Criteoの概要 | Criteo ヘルプ](/content/help/kb/ja/criteo-327088/index.html): Criteo AI エンジン, Criteo ショッパーグラフ, ダイナミック・クリエイティブ・オプティマゼーション+（DCO+）, Criteo の詳細 (19 words) - [Manuela Montagnana | ES - Criteo](/content/es/company/team/manuela-montagnana/index.html): Manuela Montagnana es Directora de Personal de Criteo. (865 words) - [Edouard Dinichert | Chief Customer Officer at ES - Criteo](/content/es/company/team/edouard-dinichert/index.html): Edouard Dinichert es el director general de atención al cliente de Criteo; se encarga de dirigir las ventas a nivel mundial en el área de medios de alto rendimiento y también de supervisar las operaciones empresariales a nivel mundial. (267 words) - [Costa Cruzeiros - CN - Criteo Success Story](/content/cn/success-stories/costa-cruzeiros/index.html): Costa Cruzeiros公司借助视频广告活动在黑色星期五期间实现了拉新引流并将ROAS提升70%以上 (106 words) - [Frequently asked questions | Commerce Growth Help Center](/content/help/kb/guide/en/frequently-asked-questions-qdwdlz6fcf/steps/2015921/index.html): Q: How can I acquire new users for my website?A: We recommend you create acquisition campaigns. If you're already running an acquisition campaign with Criteo, a good idea is to diversify your audience. Our acquisition products enable you to reach potential new customers and invite them to visit your website.Learn more About Audiences.Q: How to improve the performance of my campaign? Make sure your Campaign level spend limits is 1.5X higher than your Ad Set budgets.Campaign limits & AdSet budgets can be set to daily, weekly, monthly, or custom time frames.The spend limit is set at the campaign level and is a fixed limit. Once we reach this limit, the campaign will be paused.The daily budget is set at the ad set level and is a flexible amount per day. Note that if several AdSets are related to one campaign, the spent limit will be the count of all these. We recommend setting your spend limit to 1.5 times your total Adset budget. In this way, campaign spending is flexible, and your campaign can spend more when the conversion rate is better. For a short campaign (less than a week) use the Budget optimizer Remember, patience is key!  After you launch your campaign, it can take up to three days to begin to deliver impressions with budget optimizer. We recommend using manual Max CPC if you're planning to launch a short campaign that should deliver from day one.Q: How do I change my Max CPC bid? A: You can change your bid directly in Commerce Growth, or you can receive a suggested bid change from your account strategist or our support team by email. To accept it, you need to approve the bid in the notifications panel of Commerce Growth or by following the instructions in your email.Q: Why is it important to regularly check and adjust my campaign controller - CPC/COS/CPO/Budget? A: The digital ad marketplace is a dynamic environment. User behavior as well as the strategy of your competitors are constantly changing.Cost per Click is the amount of money spent for one click on an ad.CPC is your bid in the digital auction.To stay competitive it is crucial to follow the market trends. Depending on the seasonality, different CPCs can guarantee the winning bid and higher win rate (the number of displays divided by the total number of display opportunities). It's important to increase your CPC during periods of increased online purchases so that your campaign remains competitive.Q: How do I change my CPC or bid? A: You can change your bid directly in Commerce Growth, or you can receive a suggested bid change from your account strategist or our support team by email. To accept it, you need to approve the bid in the notifications panel of Commerce Growth or by following the instructions in your email. Q. How do I monitor the technical health of my account? To monitor the technical health of your account, regularly review key diagnostics such as tag implementation, feed quality, and campaign delivery metrics.  Maintaining a healthy account involves checking that your tracking tags are firing correctly, your product feed is complete and up-to-date, and your campaigns are delivering impressions and conversions as expected. Technical Health Checks can help identify issues early and provide actionable insights to optimize performance. For more information, watch the Ensuring Success with Technical Health Checks webinar where our Criteo Customer Success and Technical Solutions teams share key tips for maintaining a healthy, high-performing account, combining platform insights with a live demo and guided walkthroughs.   (563 words) - [SPARROW | RU - Criteo.com](/content/ru/digital-advertising-glossary/sparrow/index.html): Безопасная персональная реклама, удаленно запускаемая на веб-сервере. Компания Criteo разработала инициативу SPARROW для обеспечения таргетинга аудитории в Chrome в качестве альтернативы предложению Google TURTLEDOVE, часть которого была включена в FLEDGE. (76 words) - [Todd Parsons | CPO y presidente de Performance Media en Criteo](/content/es/company/team/todd-parsons/index.html): Todd Parsons se unió a Criteo como CPO y presidente de Performance Media en agosto de 2020 e impulsa la estrategia y la innovación de productos para transformar la plataforma de Criteo. (893 words) - [Page not found | IT - Criteo](/content/it/technology/ai-engine/index.html) (645 words) - [Omnichannel | Criteo](/content/ru/products/omnichannel-retail/index.html): Используйте данные о своих клиентах и их покупках в физических магазинах, чтобы разместить рекламу для офлайн-покупателей онлайн. Увеличьте показатель ценности жизненного цикла существующих клиентов, приобретите новых и вырастите доход как онлайн, так и в физическом магазине с помощью омниканального решения Criteo для ритейлеров. (371 words) - [Commerce Yield | JP - Criteo.com](/content/jp/platform/commerce-yield/index.html): Criteo の Commerce Yield は、測定可能なパフォーマンスや実用的なインサイトをパートナーに提供しつつ、オーディエンスやインベントリの収益を増加させる、リテールメディア・ソリューションです。総合的なオンラインメディア及びサイトの収益化をサポートします。 (42 words) - [Partners | KR - Criteo](/content/kr/partners/index.html) (194 words) - [パブリッシャー向け 収益化ソリューション | JP - Criteo.com](/content/jp/business/media-owners/index.html): Criteo のコマース主導型サプライ・ソリューションで収益を迅速に増加させましょう。17,000超のブランド広告主からの独占デマンドにアクセスでき、コマースデータの力を存分に活用できます。 (111 words) - [Drive Sales on Retail Sites | Brands | KR - Criteo](/content/kr/solutions/brands/index.html): 네이티브 상품 광고와 혁신적인 커머스 디스플레이 광고를 통해 세계 주요 리테일 사이트에서 상품에 대한 가시성과 매출을 높일 수 있습니다. (425 words) - [Oficinas globales | ES - Criteo](/content/es/contact-us/find-us/index.html): Encuentra una oficina de Criteo cerca de ti. Explora nuestras más de 20 oficinas en todo el mundo, descubre nuestras instalaciones y contacta con un representante local. (628 words) - [さまざまな環境におけるCriteoのサービス | JP - Criteo.com](/content/jp/privacy/how-criteo-services-work-across-environments/index.html): なぜCriteoは識別子と関連付けられるのでしょうか。 (105 words) - [Datasets - Criteo AI Lab](/content/ailab/ressources/index.html): Criteo Research Datasets [wpautoterms page=”terms-of-use-criteo-dataset”] We regularly release datasets to ML practitioners and enthusiasts. It… (85 words) - [ITAKA - CN - Criteo Success Story](/content/cn/success-stories/itaka-2/index.html): ITAKA通过触达互联网、应用程序和Meta平台上的高意意向游客，实现5倍的广告支出回报率。 (57 words) - [Ayuda de Criteo Commerce Growth](/content/help/kb/es/whats-new-432083-e2-80-af-20/index.html): What's New? , Primeros pasos , Gestionar campañas, Medir resultados, Cuenta y facturación, Localización y resolución de problemas, Documentos API, Data and AI, GO Campaigns (95 words) - [Retargeting | ES - Criteo](/content/es/digital-advertising-glossary/retargeting/index.html): También llamado «Remarketing», muestra anuncios a personas que ya han interactuado previamente con contenido web digital propio (por ejemplo, han visitado un sitio web o han participado en una app móvil). (1,550 words) - [More about Criteo | Commerce Growth Help Center](/content/help/kb/guide/en/more-about-criteo-d3oksrgksc/steps/2437260/index.html): Criteo is the best at knowing where, how, and why people buy on the internet.  Criteo’s unique commerce data and AI technology helps you find the right people to grow your business and delivers the right message for every person based on their complete shopping journey. We provide the global Commerce Media technology platform that connects media impressions with over 1 trillion commerce transactions.We turn our 170+ retailers into media companies by maximizing ad revenues while optimizing end-user relevancy.We help brands and agencies engage shoppers across media and sales channels to build awareness and consideration and ultimately drive sales.We enable our 3K publishers to become commerce companies by connecting where people consume content to where they buy.We drive new and churned customers to our 22K marketers by building AI-driven audiences and creatives that make people engage.What Criteo can help you withWe need you to think about what you want to accomplish. Let’s say you want to:Raise awareness of your brand or get more visits to your website. Then, you need to create an Acquisition Campaign to engage with new users who will discover your brand, products and website.Focus on driving more conversions to your website.Then, you need to create a Retention Campaign to engage with users who have not purchased anything on your website yet. Our tips: Use both Acquisition and Retention campaigns. Acquisition campaigns will constantly feed your website audience with new potential customers, and retention campaigns will help convert them into loyal clients. Now that your goals are clearly defined, you may want to set measurable and achievable KPIs such as Revenue, Sales, ROAS, CPC, Clicks, Visits, and Exposed users. Criteo can help you track the evolution of your KPIs once defined. (275 words) - [Deals Library | Criteo](/content/platform/commerce-grid/deals/index.html): Explore the latest supply packages available from Criteo Commerce Grid. Grab a deal ID today and activate in your DSP of choice. (383 words) - [Page not found | IT - Criteo](/content/it/insights/format/blog/index.html) (647 words) - [Commerce Max DSP | RU - Criteo.com](/content/ru/platform/commerce-max/index.html): Единая корпоративная платформа покупки рекламных мест для развития торговли в открытом Интернете., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (958 words) - [Commerce Growth Starter Guide | Commerce Growth Help Center](/content/help/kb/en/commerce-growth-starter-guide-254603/index.html): Homepage in Commerce Growth, Welcome to Commerce Growth!, Getting started with the basics (54 words) - [Getting Started | Commerce Growth Help Center](/content/help/kb/en/getting-started-105019/index.html): Everything you need to know about Criteo (41 words) - [Monetizable Assets Overview | Commerce Yield Help Center](/content/help-cyield/kb/en/monetizable-assets-overview-501551/index.html): Discover the key assets within your retail environment that can drive new revenue (16 words) - [Private Market | Commerce Yield Help Center](/content/help-cyield/kb/en/private-market-498124/index.html): Learn how to operate your direct program (25 words) - [Where your ads will appear | Commerce Growth Help Center](/content/help/kb/guide/en/where-your-ads-will-appear-69pn1fvqsp/steps/775740/index.html): Criteo gives you unparalleled access to 2 billion shoppers and our vast library of 19,000+ publishers. We’re also the largest external buyers on Google, and our 4,000 premium publisher relationships ensure our clients have first access to premium inventory. Your ads will appear where your next best customers read, research, learn, and shop. As a result, you’ll accurately reach your customers based on what they want to buy when they’re ready to buy it. Desktop, mobile, and devices Your ads will appear in different locations depending on the campaign objective and the audience. This also includes ads across tablet, mobile, and apps, creating a seamless cross-channel and cross-device experience for your customers.  The Open Internet: What you need to know Every publisher, retailer, and brand website that isn’t behind a walled garden is part of what Criteo calls “the Open Internet”, where just as many consumers spend their time as on Facebook and Google. The Open Internet creates opportunities for everyone because:Consumers get better ads and greater consent controls.Publishers drive revenue from relevant, AI-powered ads with no opaque fees.Advertisers reach audiences that aren’t spending time on search and social. Criteo is also supply-agnostic. We do not own, operate, or favor any particular source of inventory, so your ads reach the best audience for you. (220 words) - [Using Criteo AI Responsibly | Commerce Growth Help Center](/content/help/kb/guide/en/using-criteo-ai-responsibly-2ezvxg0lnn/steps/5021540/index.html): Create easy to follow explanations and guides. Improve customer success and reduce support cost (143 words) - [Define your marketing goals | Commerce Growth Help Center](/content/help/kb/en/define-your-marketing-goals-105026/index.html): How to choose the right advertising objective, Full-funnel marketing and the customer journey (55 words) - [Billing | Commerce Yield Help Center](/content/help-cyield/kb/en/billing-402962/index.html): Understand your Billing structure (27 words) - [GO Campaigns | Commerce Growth Help Center](/content/help/kb/en/go-campaigns-487615/index.html): Everything you need to know to launch your GO! campaign (43 words) - [Решения по монетизации для паблишеров | RU - Criteo.com](/content/ru/business/media-owners/index.html): Увеличивайте прибыль еще быстрее благодаря коммерчески ориентированным SSP-решениям Criteo. Работайте с эксклюзивным спросом со стороны 17 000 брендов и используйте весь потенциал коммерческих данных. (665 words) - [Reporting | Commerce Yield Help Center](/content/help-cyield/kb/en/reporting-402960/index.html): Understand what metrics & insights are available to you and to your advertisers (5 words) - [Directrices de publicidad de Criteo | ES - Criteo](/content/es/advertising-guidelines/index.html): Te presentamos las Directrices de Publicidad de Criteo que nuestros partners deben respetar ycumplir en todo momento. (1,640 words) - [Omnichannel | BR - Criteo.com](/content/br/products/omnichannel-retail/index.html): Descubra o poder dos seus dados offline para engajar na web os clientes da sua loja física. Aumente o LTV do cliente, conquiste novos consumidores e aumente a receita online e offline com a solução Omnichannel Retail da Criteo. (745 words) - [Tools & Configurations | Commerce Yield Help Center](/content/help-cyield/kb/en/tools-configurations-485337/index.html): Measure, Optimize and Monitor your Retail Media Program (7 words) - [Omnichannel | Criteo](/content/it/products/omnichannel-retail/index.html): Libera la potenza dei tuoi dati offline per coinvolgere gli shopper che sono online nel tuo punto vendita. Aumenta il lifetime value dei clienti, acquisisci nuovi clienti e aumenta la revenue sia online sia in-store con la soluzione omnichannel di Criteo per il retail. (734 words) - [Microsoft Word - EMEA42878217.docx](/content/wp-content/uploads/2018/04/idc_can_machines_be_creative-pdf.html) (3,069 words) - [What's New? | Commerce Yield Help Center](/content/help-cyield/kb/en/whats-new-432013/index.html): Find the latest updates and feature releases we've made to improve your experience (10 words) - [小売サイトの売上拡大 | ブランドのお客様へ | JP - Criteo.com](/content/jp/solutions/brands/index.html): ネイティブ広告と革新的なコマースディスプレイ広告を活用して、世界トップクラスのリテールサイトで商品の認知度を高め、売上増加につなげましょう。 (93 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/it/solutions/go-campaigns/index.html): Riunisci web, social e video per gestire automaticamente, grazie alla nostra IA, configurazione, targeting e bidding all’interno di Commerce Growth. (1,019 words) - [Getting Started with Commerce Yield | Commerce Yield Help Center](/content/help-cyield/kb/en/getting-started-with-commerce-yield-402957/index.html): Everything you need to know to get started with Commerce Yield (26 words) - [¿Qué es la Publicidad de Display?](/content/es/digital-advertising-glossary/display-advertising/index.html): La publicidad display son anuncios visuales en formato imagen o vídeo con un CTA que enlaza a una página de destino (1,189 words) - [App advertising (Publicidad en apps) | ES - Criteo](/content/es/digital-advertising-glossary/app-advertising/index.html): Los anuncios que animan a los usuarios a instalar una app, a interactuar con una app o a volver a instalar una app. (1,100 words) - [Troubleshooting | Commerce Growth Help Center](/content/help/kb/en/troubleshooting-236327/index.html): Find solutions for the most common errors. (42 words) - [Griffeshop | IT - Criteo Success Story](/content/it/success-stories/griffeshop/index.html): Ecco come Griffeshop ha raggiunto una crescita della revenue pari al 114% grazie a Booster Box e alla strategia full funnel resa possibile da Criteo (645 words) - [Data and AI | Commerce Growth Help Center](/content/help/kb/en/data-and-ai-377047/index.html): Explore user data practices and AI-powered tools in one place. (32 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/de/solutions/go-campaigns/index.html): Vereint Web, Social und Video mit KI-Automatisierung für müheloses Setup, Targeting und Bidding, das auf unserer Commerce Growth Platform aufbaut. (597 words) - [Shricha & Asheesh | Criteo Careers](/content/careers/en/criteo-life-blog/authors/shricha-asheesh/index.html): Technical Solutions Engineer & Team Lead - Reseller & Agency (75 words) - [Menciones legales | ES - Criteo](/content/es/legal/index.html): El Singles Day en España. El año pasado España fue el segundo país dónde se registraron más comprasese día. Criteo te lo cuenta todo. (582 words) - [API Documents | Commerce Growth Help Center](/content/help/kb/en/api-documents-338824/index.html): Customize apps to your needs, then automate and scale them. (102 words) - [Account & Billing | Commerce Growth Help Center](/content/help/kb/en/account-billing-105039/index.html): Manage your account, permissions, and billing details. (36 words) - [Patch Media | RU - Criteo.com Success Story](/content/ru/success-stories/patch-media/index.html): Patch Media использует решение для хеширования адресов электронной почты от Criteo, чтобы извлечь максимум из авторизованного трафика (442 words) - [Managing Campaigns | Commerce Growth Help Center](/content/help/kb/en/managing-campaigns-105056/index.html): Take your ads to the next level with our feature guides. (42 words) - [Measuring Results | Commerce Growth Help Center](/content/help/kb/en/measuring-results-105057/index.html): Set up the best KPIs and improve your performance with analytics. (10 words) - [Criteo Profitable Retail Media: Monetization & Yield Certification](/content/academy/path/criteo-profitable-retail-media-monetization-yield-certification.html): This course covers the basics of retail media, industry trends, and how to monetize onsite inventory using Criteo's Commerce Yield Retail solutions. (304 words) - [Griffeshop | JP - Criteo.com](/content/jp/success-stories/griffeshop/index.html): Griffeshop が Booster Box と Criteo によるフルファネル戦略で114%の売上成長を達成した方法。 (110 words) - [패치 미디어 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/patch-media/index.html): 크리테오의 HEM Connect를 통해 로그인 트래픽의 가치를 극대화한 패치 미디어. (288 words) - [wp-content/uploads/2019/04/criteo-clv-report-2019-pdf.html](/content/wp-content/uploads/2019/04/criteo-clv-report-2019-pdf.html) (3,597 words) - [Page not found | BR - Criteo.com](/content/br/insights/format/blog/index.html) (212 words) - [Patch Media | ES - Criteo](/content/es/success-stories/patch-media/index.html): Patch Media aprovecha la solución de emails hasheados de Criteo para maximizar el valor del tráfico con sesión iniciada (532 words) - [Page not found | ES - Criteo](/content/es/insights/format/blog/index.html) (483 words) - [Welcome to Criteo Retail Media API - Criteo Docs](/content/developers/retail-media/docs/welcome-to-criteo/index.html) (246 words) - [SPARROW | ES - Criteo](/content/es/digital-advertising-glossary/sparrow/index.html): SPARROW son las siglas de «Publicidad privada segura ejecutada de manera remota en un servidor web» o «Secure Private Advertising Remotely Run on Webserver». Criteo propuso SPARROW para activar la segmentación de audiencias en Chrome como alternativa a la propuesta de TURTLEDOVE de Google, algunas de las cuales se han incorporado a FLEDGE. (687 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/ru/solutions/go-campaigns/index.html): Реклама на веб-сайтах, в соцсетях и на видеосервисах с ИИ-автоматизацией для удобной настройки, таргетинга и ставок — на платформе Commerce Growth. (700 words) - [Criteo’s Addressability Strategy for Retailer Partners](/content/experiences/addressabilityforretailers/index.html): E-commerce is set to grow 9.4% in 2024 and represent over 21% of total retail sales (eMarketer) and online retailers and DTC advertisers are some of the key drivers for this growth. Consequently we have a dedicated webinar that will deep-dive into the unique challenges faced by RETAILERS and DTC ADVERTISERS, and how Criteo's multi-pronged approach to addressability can support their performance and growth needs in 2024. (220 words) - [kr/wp-content/uploads/sites/7/2023/06/supply-partner-guidelines-january-2020-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-eb-a7-a4-ec-b2-b4-ed-8c-8c-ed-8a-b8-eb-84-88-ea-b0-80-ec-9d-b4-eb-93-9c-eb-9d-bc-ec-9d-b8-kr-criteo-com-www-criteo-com_-pdf.html](/content/kr/wp-content/uploads/sites/7/2023/06/supply-partner-guidelines-january-2020-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-eb-a7-a4-ec-b2-b4-ed-8c-8c-ed-8a-b8-eb-84-88-ea-b0-80-ec-9d-b4-eb-93-9c-eb-9d-bc-ec-9d-b8-kr-criteo-com-www-criteo-com_-pdf.html) (364 words) - [¿Cómo funciona la Adquisición de Clientes?](/content/es/digital-advertising-glossary/customer-acquisition/index.html): La adquisición de clientes es el acto de conseguir nuevos clientes incluyendo métodos tanto offline como online (578 words) - [What's New? | Commerce Max Help Center](/content/help-retailmedia/kb/en/whats-new-419962/index.html): Find the latest updates and feature releases we've made to improve your experience (25 words) - [¿Qué es Customer Targeting en Marketing?](/content/es/digital-advertising-glossary/customer-targeting/index.html): Targeting o segmentación de clientes es el acto de identificar y dirigirse a una parte de tu lista de clientes para volver a reconectarlos (1,299 words) - [Как услуги Criteo сквозным образом работают в разных средах | RU - Criteo.com](/content/ru/privacy/how-criteo-services-work-across-environments/index.html): Компания Criteo стремится усовершенствовать пользовательский опыт. Связывание идентификаторов позволяет повысить персонализацию рекламных объявлений, ограничить демонстрацию одной и той же рекламы независимо от среды, в которой осуществляется просмотр, а также упрощает процесс отключения услуг на всех девайсах и во всех браузерах. (384 words) - [Stimolare le vendite su siti retail | Brand | IT - Criteo](/content/it/solutions/brands/index.html): Aumenta la visibilità e le vendite dei prodotti sui migliori siti retail del mondo con annunci native di prodotti e annunci display innovativi per il commerce. (518 words) - [Page not found | DE - Criteo.com](/content/de/insights/format/blog/index.html) (520 words) - [Che cosa possono fare per te i servizi Criteo in tutti gli ambienti | IT - Criteo](/content/it/privacy/how-criteo-services-work-across-environments/index.html): Perché Criteo associa gli identificatori? Quando navighi in diversi ambienti (cioè quando navighi utilizzando Safari, utilizzando altri browser e quando utilizzi un’app), i dati di navigazione che possiamo raccogliere sulle property dei nostri partner sono collegati a identificatori distinti. Poiché Criteo e i suoi clienti sono impegnati a fornirti un’esperienza ininterrotta da un ambiente all’altro, […] (427 words) - [Como os serviços da Criteo funcionam em diferentes ambientes | BR - Criteo.com](/content/br/privacy/how-criteo-services-work-across-environments/index.html): Aprenda como os serviços Criteo funcionam em ambientes para fornecer uma experiência consistente. (469 words) - [Griffeshop | ES - Criteo](/content/es/success-stories/griffeshop/index.html): Cómo Griffeshop logró un crecimiento del 114 % en ingresos con Booster Box y la estrategia full-funnel de Criteo (662 words) - [크리테오 서비스가 다양한 환경에서 작동하는 방법 | KR - Criteo](/content/kr/privacy/how-criteo-services-work-across-environments/index.html): 크리테오는 왜 식별자들을 연관시키나요? 사용자가 여러 환경(예: Safari, 다른 브라우저, 앱 등)을 사용하는 경우, 크리테오가 파트너의 자산에서 수집하는 브라우저의 데이터는 별도의 식별자들과 연관이 됩니다. 크리테오와 클라이언트들은 사용자가 한 환경에서 다른 환경으로 이동하는 경우에도 일관성 있는 경험을 제공하기 위해, 이 식별자들을 연관시킬 수 있습니다. 이러한 방식으로, 크리테오는 사용자의 이동을 파악함으로써 제공하는 광고의 맞춤화를 향상시킬 수 있습니다. 사용자가 […] (303 words) - [Contacta con Criteo](/content/es/contact-us/index.html): Si quieres hablar con ventas o quieres comunicarte con el equipo de prensa, completa el formulario y nos pondremos en contacto contigo (712 words) - [Griffeshop | DE - Criteo.com](/content/de/success-stories/griffeshop/index.html): So erzielte Griffeshop mit Booster Box und einer von Criteo unterstützten Full-Funnel-Strategie ein Umsatzwachstum von 114 %. (533 words) - [Criteo服务如何跨多个环境运作 - CN - Criteo](/content/cn/privacy/how-criteo-services-work-across-environments/index.html): 了解Criteo服务如何跨环境运行以提供一致的体验。 (70 words) - [es/wp-content/uploads/sites/8/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-es-pdf.html](/content/es/wp-content/uploads/sites/8/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-es-pdf.html) (3,631 words) - [Patch Media | BR - Criteo.com](/content/br/success-stories/patch-media/index.html): Patch Media utiliza solução de email com hash da Criteo para maximizar valor de tráfego logado. (557 words) - [PowerPoint Presentation](/content/wp-content/uploads/2022/04/uk-retail-media-report-1-pdf.html) (950 words) - [Patch Media | DE - Criteo.com](/content/de/success-stories/patch-media/index.html): Patch Media nutzt die Hashed Email Solution von Criteo, um den Wert des eingeloggten Traffics zu maximieren. (494 words) - [Eventos | ES - Criteo](/content/es/events/index.html): Consulta los eventos actuales de Criteo. (684 words) - [Patch Media | IT - Criteo Success Story](/content/it/success-stories/patch-media/index.html): Patch Media utilizza le soluzioni email codificate di Criteo per ottenere il massimo valore dal traffico proveniente da utenti registrati. (773 words) - [Patch Media - CN - Criteo Success Story](/content/cn/success-stories/patch-media/index.html): Patch Media利用Criteo的Hashed Email Solution技术，以最大限度地挖掘已登录用户流量的价值 (24 words) - [¿Qué es la segmentacion de audiencias?](/content/es/digital-advertising-glossary/audience-targeting/index.html): La segmentación de audiencias agrupa personas que tienen mayor probabilidad de engagement con tu producto o servicio (536 words) - [es/wp-content/uploads/sites/8/2024/06/modern-slavery-statement-2024-pdf.html](/content/es/wp-content/uploads/sites/8/2024/06/modern-slavery-statement-2024-pdf.html) (708 words) - [Billing | Commerce Max Help Center](/content/help-retailmedia/kb/en/billing-127279/index.html): CPM Billing and Vendor's Fee, View Your Fees (36 words) - [¿Qué es un ad exchange y como funciona?](/content/es/digital-advertising-glossary/ad-exchange/index.html): Es una plataforma que facilita la compra y venta de inventario publicitario. Donde el precio de lso anuncios es fijado por pujas en una subasta en tiempo real (522 words) - [¿Qué es el Retail Media?](/content/es/digital-advertising-glossary/retail-media/index.html): Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la "estantería digital" (648 words) - [Reporting, Optimizations, & Targeting | Commerce Max Help Center](/content/help-retailmedia/kb/en/reporting-optimizations-targeting-316769/index.html): Analytics, reporting, optimizations, keywords, and metrics within your favorite commerce platform (50 words) - [크리테오 웹사이트 개인정보처리방침 | KR - Criteo](/content/kr/privacy/corporate-privacy-policy/index.html): 크리테오의 보도 자료 및 뉴스 검색, 크리테오 2016년 2분기 실적 발표 외 (750 words) - [Overview of O&O Deal & Supply Packages | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/overview-of-o-o-deal-supply-packages-oeixw5iqtm/steps/2354853/index.html): As a publisher, you can set up 1:1 private marketplace deals that can be grouped or segmented across your inventory groups, ad units, inventory type and media types. This gives you the flexibility of packaging your inventory that aligns with media buyers’ needs. Leveraging deals, DSPs and Bidders gain “preferred, first-look” access to inventory on Commerce Grid. As a publisher, you can use the Deal ID to specifically target inventory — drill down to inventory groups, sites, and ad units or keep it open to larger aggregated package buys. Deal Examples To illustrate what’s possible for publishers using Deals, and how you might choose to segment your own inventory, here are a few examples of Deals that are possible with Commerce Grid:Contextual Packages: Men’s Interests, Sports, Automotive, Shopping & Retail, Home & GardenRules-Based Packages High Completion Rate, 70%+ MOAT ViewabilityVideo Packages Interstitial, Pre-RollCompliance Packages LDA Compliant, Gambling/Tobacco AllowedWhy use Deals? Deals allow publishers the ability to offer preferential or ‘first-look’ access to specific inventory on Commerce Grid. This unlocks a path to new incremental revenue opportunities and other benefits, including:Deals can be used to provide buyers with more incremental value compared to trading on the open exchange.Publishers can manually set pricing parameters using Deal IDs, giving them more control over margin and, by extension, yield.Because Deals are packaged with specific inventory, buy-side concerns about brand safety and suitability can effectively be eliminated. (241 words) - [Offsite | Commerce Max Help Center](/content/help-retailmedia/kb/en/offsite-276660/index.html): Learn about Commerce Max Offsite and the various formats available via Criteo's Platform (102 words) - [How to unlock your team’s creative potential | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/how-to-unlock-your-team-s-creative-potential/index.html): Finding effective ways to motivate your team and unlock their creative potential can be challenging sometimes, right? In this article, our Dev Lead in Paris Marina Vinyes, and Engineering Manager in Ann Arbor Nick Merkel, shared their management… (1,658 words) - [Policies & Processes | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/policies-processes-315779/index.html): Sensitive Categories and Rich Media, Ads.txt Compliance, Transparency & Consent Framework (TCF), Transparency & Consent Framework 2.0, Data Compression (gzip), Using Criteo AI Responsibly, Privacy-Related Guides: TCF v2.3 Compliance for Publishers (65 words) - [Account & Billing | Commerce Max Help Center](/content/help-retailmedia/kb/en/account-billing-127261/index.html): Manage your account, users, and balances (19 words) - [Curation Deal Activation Guides | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/curation-deal-activation-guides-295621/index.html): Adelphic Deal Activation Guide, Google DV360 Deal Activation Guide, AdForm Activation Guide, The TradeDesk (TTD) Deal Activation Guide, Yahoo DSP Deal Activation Guide , Amazon DSP Deal Activation Guide, Quantcast Activation Guide, Xandr lnvest Activation Guide, StackAdapt DSP Activation Guide (35 words) - [Getting Started with Commerce Max | Commerce Max Help Center](/content/help-retailmedia/kb/en/getting-started-with-commerce-max-365531/index.html): Everything you need to know to get started with Commerce Max (21 words) - [Inventory Management: Setup & Deep Dives | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/inventory-management-setup-deep-dives-505037/index.html): Inventory Management: Setup, Inventory Management: Formats and Media Types (26 words) - [Legal Mentions | KR - Criteo](/content/kr/legal/index.html): 법적고지 (463 words) - [크리테오 파트너 | KR - Criteo](/content/kr/privacy/our-partners/index.html): 크리테오의 파트너들은 개인정보에 대한 사용자의 권리를 보장합니다. 개인정보 처리방침과 정책은 각 파트너의 사이트를 확인해보시기 바랍니다. 공급측 플랫폼   AdForm AdGeneration AdStir AdYouLike Affiliation AJA AOL AppLovin Axonix BidCore BidSwitch Bigo Bytedance CondigoLabs D2C Dable Dailymotion Digital Turbine eBay EMX E-Planning Equativ Fluct FreeWheel Google Improve Digital Index Exchange Inmobi Iponweb IronSource Ividence   kakao Line […] (211 words) - [Aiper | JP - Criteo.com](/content/jp/success-stories/aiper/index.html): リターゲティングの一歩先へ：Aiper が Criteo ソリューションを活用して新規購入者18%増を達成。 (27 words) - [Onsite | Commerce Max Help Center](/content/help-retailmedia/kb/en/onsite-310730/index.html): Learn about Onsite Display, Commerce Display, and Sponsored Products campaign types (11 words) - [Reporting | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/reporting-295618/index.html): u-Slicer Reporting, Basic Commerce Grid Reporting, Discrepancy Monitoring Guide for Publishers, Deep Dive: Compression in Commerce Grid Reporting Tools, Overview: Commerce Grid Reporting Platform (49 words) - [Criteo Appoints Amazon Exec Edouard Dinihert as CCO | KR - Criteo](/content/kr/news/press-releases/2025/10/criteo-names-amazon-veteran-edouard-dinichert-as-chief-customer-officer.html) (387 words) - [For Demand-Side Partners | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/for-demand-side-partners-315775/index.html): Commerce Grid Demand Protocol, Demand-Side Partners Overview, Discrepancy Report (12 words) - [Additional Resources | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/additional-resources-435034/index.html): FAQs, Guided Platform Walkthroughs (18 words) - [Publisher Yield Optimization | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/publisher-yield-optimization-505048/index.html): Commerce Grid Yield Advisor, Display Manager- Signaling the Rendering Environment, Pass the content.channel signal for CTV inventory, Pass the content.network signal for CTV inventory (51 words) - [Curation Data Capabilities | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/curation-data-capabilities-295625/index.html): Criteo Data, Real-time Data Integration , First-party Data Integration , Third-party Data Providers , Data Segment Setup & Provisioning , Data Tab (18 words) - [Publisher Deals & Supply Packages | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/publisher-deals-supply-packages-295620/index.html): Deal & Supply Package Setup, Overview of O&O Deal & Supply Packages, Deal Sync, Troubleshooting Deals Performance, Programmatic Guaranteed Deals For Publishers, Supply Marketplace for Publishers (43 words) - [Account & Billing | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/account-billing-295616/index.html): Account Setup , Curation Billing, Publisher Billing, Account & Billing FAQs, User Management (37 words) - [DEI in APAC: A growing momentum | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/dei-in-apac-a-growing-momentum/index.html): In APAC, where tradition and modernity are in constant dialogue, can inclusion truly progress? Drawing on both her professional and personal experience, Dhritisha decrypts the current landscape of DEI in APAC. (1,087 words) - [Publisher Integration Guides | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/publisher-integration-guides-300889/index.html): Client-side, Server-side (13 words) - [Publisher Inventory Management | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/publisher-inventory-management-300893/index.html): Inventory Management: Setup & Deep Dives, Ad Safety , Demand Sources (11 words) - [Addressability | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/addressability-382815/index.html) (9 words) - [크리테오 광고 가이드라인 | KR - Criteo](/content/kr/advertising-guidelines/index.html): 크리테오의 파트너들은 콘텐츠 및 개인정보와 관련해 정해진 가이드라인을 상시 준수하여야 합니다. (507 words) - [Getting Started | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/getting-started-295870/index.html): Privacy and Security, Publisher Onboarding, Curator Onboarding, Agency Onboarding, Retailer Onboarding, Sell-Side Hierarchy, Overview of Criteo's Commerce Grid Documentation Center (10 words) - [매체사를 위한 수익화 솔루션 | KR - Criteo](/content/kr/business/media-owners/index.html): 커머스 중심의 서플라이 솔루션은 수익을 더욱 빠르게 성장 시킵니다. 17,000개 브랜드로부터의 수요에 독점적으로 액세스하고 커머스 데이터의 가치를 극대화 해 보세요. (596 words) - [2025 Spring Travel Pulse - Download the Report | Criteo](/content/go/cn/travel-consumer-insights/index.html): As we approach the busy summer travel season, we unpack changes in industry trends, booking behaviors, and traveler sentiment to help you optimize your campaigns. (134 words) - [Turning convictions into opportunities: Why did I go to Croatia by land? | Criteo Careers](/content/careers/en/criteo-life-blog/3-minute-reads/turning-convictions-into-opportunities-why-did-i-go-to-croatia-by-land.html): Must we choose between personal ethics and professional commitments? Olivier stayed true to what he believed in, joining our Global Summit in Croatia, not by plane, but by land. Here's how speaking up can make things change around you. (911 words) - [What's New? | Ayuda de Criteo Commerce Growth](/content/help/kb/es/whats-new-432083/index.html): Novedad: Optimización de la oferta para el modelo de pujas de Awareness para anuncios en vídeo, Novedad: Informe de atribución de terceros, Novedad: anuncios Meta, Novedad: La puja manual pasa al CPC máximo, Actualizar: Página Catálogos de productos - Catálogo de productos, Novedad: GO Campañas, Novedad: Segmentación por anuncios en vídeo - Ubicaciones, Novedad: Coste de captación de clientes, Novedad: Audience Agent (BETA), Novedad: Eventos de conversión, Copy of - Novedad: Coste de captación de clientes, Novedad: Anuncios adaptativos para redes sociales, Novedad: Drive Discovery, Novedad: Vídeo en redes sociales, Novedad: Vídeo en redes sociales para campañas de GO (101 words) - [New: Video Targeting - Placements | Commerce Growth Help Center](/content/help/kb/guide/en/new-video-targeting-placements-3k1fkhkvn3/steps/4134143/index.html): February 2025 🚀 New and updated PLCMT video definitions by the IAB Tech LabWhat is it? The updated PLCMT video definitions by the lAB Tech Lab standardized video ad formats, enhancing the ad experience, improving inventory identification for marketers, and helping media owners maximize monetization. These revisions include new placement specifications and a field for updated ad values. Transition to the new IAB taxonomy for video placements allows the selection of the desired placement type (out-stream or in-stream) at the line item level for more targeted advertising. The new PLCMT definitions are:Instream: Ad displayed within a video player that plays with sound on by default or shows clear consumer intent to watch. It replaces the legacy "in-stream" and includes pre-roll, mid-roll, or post-roll ad positions.Accompanying Content: Refers to video ads within video content, where the consumer may be on the page to watch a video or read an article. These ads play with sound off by default, autoplay when in view, and can appear in pre-roll, mid-roll, or post-roll positions.Interstitial/Full-screen takeover: Full-screen, takeover video ads, typically in-app, that plays without supporting content and cannot be scrolled out of view.No Content/Standalone: This refers to ads with no associated video content, playing with the sound off by default. These placements include in-article, in-banner, in-feed, or floating formats. Why?Increased ROI: The new PLCMT categorization helps you focus on premium instream video and better categorize other content, offering improved inventory options for media buyers.Stronger performance: It offers transparency, helping you make informed video strategy decisions, balancing scale, cost, and engaging ad options.Improved consumer experience: It helps deliver more relevant, engaging video ads, improving the viewing experience. (278 words) - [Criteo’s Addressability Strategy for Publisher Partners](/content/experiences/addressabilityforpublishers/index.html): Publishers and media owners will play a key role in the cookieless future of digital advertising because of their direct connection with consumers. RSVP for this webinar if you would like to understand how the depreciation of the third party cookie impacts PUBLISHERS and how they can utilize Criteo’s multi-pronged approach to addressability to ensure success for 2024 and beyond. (207 words) - [Marketplace Performance Outcome | Criteo](/content/kr/marketplace-performance-outcome/index.html): 새로운 매출 기회 창출. 판매 성장을 지원하는 최고의 커머스 마케팅 기술로 파트너 충성도 향상. (554 words) - [Marketplace Performance Outcomes - Criteo Docs](/content/developers/marketing-solutions/docs/marketplace-performance-outcomes/index.html) (661 words) - [Flywheel - CN - Criteo Success Story](/content/cn/success-stories/deliveryapp-flywheel/index.html): Criteo助力Flywheel驱动头部广告投放平台新客增长 (29 words) - [L’Occitane | RU - Criteo.com Success Story](/content/ru/success-stories/loccitane/index.html): L’Occitane в Японии повысил долю новых пользователей на 55 %. (432 words) - [Third Party Attribution Report | Commerce Growth Help Center](/content/help/kb/guide/en/third-party-attribution-report-bjoe67dgog/steps/3430811/index.html): The Third Party Attribution Reporting is available to all advertisers sharing access to their Third Party Measurement solution. The report displays Criteo-attributed sales from the Third Party Measurement solution and compares them with Criteo attribution and costs to calculate key metrics CoS and CPO based on Third Party Attribution and Criteo costs. You can find Attribution Reports by clicking on Analytics under Manage & Measure section of the left panel on Commerce Growth.Currently, only Google Analytics is supported on Commerce Growth. (90 words) - [크리테오-구글, 온사이트 리테일 미디어 통합 발표 | KR - Criteo](/content/kr/news/press-releases/2025/09/criteo-and-google-announce-onsite-retail-media-integration.html) (402 words) - [New: Customer Acquisition Cost | Commerce Growth Help Center](/content/help/kb/guide/en/new-customer-acquisition-cost-tbylyg2qrm/steps/4683821/index.html): September 2025🚀 Introducing Customer Acquisition Cost, a new reporting metric. What is it?  Customer Acquisition Cost is a new reporting metric added to custom reports. This metric shows the cost required to bring a first-time buyer to your brand. CAC is (Total Cost per campaign or ad set) divided by the Number of first-time buyers. First buyers are people who didn't buy on your website in the last 13 months. The data availability for calculating this metric starts from August 22, 2025. Why is it important?  Understanding the efficiency of acquiring new customers is crucial for striking a balance between growth and profitability. With this metric, you can measure the exact cost of acquisition for each campaign, helping you balance investment between driving incremental new shoppers and nurturing your existing base.  Where to find it?  You can find it under Reporting > Reports library or from the customizable columns in your Campaign dashboard. How to use it effectively?  Here are some practices and recommendations to get maximum benefit: Segment by dimensions: use CAC by campaign, by ad set, by channel, by region, by creative type. This helps identify what’s working best for new customer acquisition. Compare CAC to LTV: calculate an estimate of how much a first-time customer will deliver over time (repeat purchases, upsells, etc.). Use the LTV: CAC ratio to determine whether acquisition spend is sustainable. Monitor trends over time: track CAC month-to-month or quarter-to-quarter.  Watch for rising CACs if the cost to acquire is increasing, to understand the cause (competition, ad fatigue, targeting inefficiencies, creative decay, etc.) 🌟 Learn More (273 words) - [kr/wp-content/uploads/sites/7/2024/06/modern-slavery-statement-2024-pdf.html](/content/kr/wp-content/uploads/sites/7/2024/06/modern-slavery-statement-2024-pdf.html) (784 words) - [help/kb/ko/whats-new-432083/index.html](/content/help/kb/ko/whats-new-432083/index.html) (72 words) - [wp-content/uploads/2025/10/chief-customer-officer-press-release-pdf.html](/content/wp-content/uploads/2025/10/chief-customer-officer-press-release-pdf.html) (482 words) - [Random Act of Kindness Day: Stories from Criteo | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/random-act-of-kindness-day-stories-from-criteo/index.html): Caring people are what makes caring companies. At Criteo, we know that even the smallest act of kindness can brighten someone’s day. So, to celebrate Random Act of Kindness Day this Friday, February 17th, our Criteos Oliver, Anna, and Caitlin,… (855 words) - [Articles by Criteo Team - Articles by Criteo team | Criteo Careers](/content/careers/en/criteo-life-blog/authors/criteo/index.html): Articles by the Criteo team in the Criteo Life Blog about working at Criteo and the career opportunities you can have. (395 words) - [New: Video on Social for GO Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/new-video-on-social-for-go-campaigns-riufwbkpjw/steps/5746130/index.html): July 2026 🚀 Extend your video ads to social platforms with your GO campaigns! What is it? Video is the most engaging format on social platforms, and it works for every goal. People spend an average of 2.5 hours a day on social platforms, and 39% discover new products and brands there. With GO campaigns, you can now extend your video ads to Meta too, from the same campaign, with no extra setup or workflow. To run video ads on social platforms, your video creative needs:Three social-compatible videosHD minimum 720pAspect ratios - 1:1, 16:9, or 9:16Your social platform account must be connectedVideo and social must be enabledOnce both are in place, your video ads deliver across the web, app, and social simultaneously. Alongside, Criteo AI automatically allocates your budget across channels, shifting spend to where performance is strongest, continuously. Who is it for?Grow brand visibility. Get your brand in front of shoppers where they spend most of their time.Launch new products. Video on social is one of the most effective ways to introduce something new and generate immediate awareness.Stay top of mind. Reach shoppers across the web, app, and social, so your brand is there at every step of their journey.Drive more sales. Four out of five buyers purchase after watching a brand video. Social video isn't just an awareness play but a proven sales driver.What value does it deliver?Greater reach, same campaign. Your video ads now reach shoppers on social platforms in the moments they're most receptive, in their feed and between content. No new campaigns, no new workflows.Smarter spends. Criteo AI learns across channels and continuously shifts budget to where results are highest. Advertisers running web and social together with Criteo see an average +20% uplift in ROAS compared to web alone.Mobile-first scale. 75% of all videos are consumed on mobile. Social platforms are where your audience already is.Make every second count Social video doesn't need a big production budget but the right structure. A few principles that consistently work on social platforms:Lead with your product in the first three seconds. Attention drops fast, so make your point before the scroll does.Design for silent viewing. 85% of social videos are watched without sound. Use captions and on-screen text.Go vertical. A 9:16 format fills the screen on mobile and captures more attention.Match your CTA to your goal. For example, Discover More for traffic and Shop Now for conversions.🌟 Learn More (425 words) - [wp-content/uploads/2025/07/criteo-umbrella-terms-of-service-pt-maio-2025-pdf.html](/content/wp-content/uploads/2025/07/criteo-umbrella-terms-of-service-pt-maio-2025-pdf.html) (2,933 words) - [New: Video on Social | Commerce Growth Help Center](/content/help/kb/guide/en/new-video-on-social-l3f2fsstez/steps/5711044/index.html): June 2026 🚀 Introducing Video creatives on social inventory! What is it? Video is now available as an ad format on Meta. You can now run your video creatives directly on Facebook and Instagram, all from your existing Criteo campaign setup. No separate platform, no new workflow.  Criteo AI dynamically allocates your budget between Meta and the web in real time, so your spend always flows where performance is strongest. Who is it for? Video is the most engaging format on social media, and it works for every goal. People spend an average of 2.5 hours a day on social platforms. 39% discover new products and brands there. Whatever you're trying to achieve, video is the format that moves them. Driving traffic and visits: Video captures attention in the first three seconds and turns a scroll into a click. Driving sales and conversions: Four out of five buyers purchase after watching a brand video. Video isn't just an awareness format anymore; it's a proven conversion lever.What value does it deliver?Running video ads on Meta puts your brand in front of high-intent shoppers in the moments they're most receptive, in their feed, between Stories, and mid-Reel. You can reach your audience where they already are.  75% of the video people consume is on mobile.  Criteo AI learns across both channels and continuously shifts budget to where results are highest. You get better performance when web, app, and social work together.  Advertisers running web and social together with Criteo see an average +20% uplift in ROAS vs. web alone. Remember to make every second count. Social video doesn't need a big production budget, but the right structure. A few principles that consistently work on Meta: Lead with your product in the first three seconds. Attention drops fast; make your point before the scroll does. Design for silent viewing. 85% of social videos are watched without sound. Captions and on-screen text are essential. Go for the vertical format. A 9:16 format fills the screen on mobile and captures more attention. It's the recommended format for Meta. Match your CTA to your goal. For example, Discover More for Awareness and Shop Now for conversion. The right call-to-action at the right moment drives action.🌟 Learn More (375 words) - [Criteos’ best tricks to brighten your day at work | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/criteos-best-tricks-to-brighten-your-day-at-work/index.html): There is nothing such as “too many” tips when it comes to brightening your day – or your coworker’s – at work, right? We all have our own tricks to lift our spirits, so we asked some of our Criteos to share theirs. Let’s discover what they came up… (514 words) - [Taking sustainable procurement one step forward | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/taking-sustainable-procurement-one-step-forward/index.html): The road to sustainability needs to be paved with both ambition and caution. Discover how rethinking our organization through a more sustainable lens has led us to refine our approach, improve our processes, and grow more efficient. (547 words) - [New: Drive Discovery | Commerce Growth Help Center](/content/help/kb/guide/en/new-drive-discovery-6slohhj5xh/steps/5684731/index.html): July 2026 🚀 Drive discovery campaigns are now upgraded. A smarter way to grow your audience! What is it? Drive discovery, a fully automated GO Campaign type, has been upgraded, and it's now built to do one thing exceptionally well: put your brand in front of shoppers who haven't discovered you yet.  The campaign objective shifts from driving website visits to maximizing reach, introducing your brand to a larger, newer audience earlier in their journey. Think of it as building the top of your funnel more effectively, so your performance campaigns have a bigger pool to work with downstream. Who is it for? Drive discovery is for brands that want to grow. If your performance campaigns are running well, but you're seeing diminishing returns over time, it's usually a sign that you're reaching the same pool of shoppers repeatedly. Drive discovery solves that by continuously filling the top of your funnel with highly relevant new-to-brand audiences by giving your “Acquire new customers” and “Maximize conversions” campaigns more shoppers to convert downstream.What value does it deliver?Social video is now included. Your video ads now run across the web, app, and social in one campaign.Reach your future customers wherever they spend their time, not just on the web.All channel delivery is managed automatically by Criteo AI, and no manual setup is required per channel.Note: Video on social is available across all your GO campaign goals.Smarter audience targeting. The campaign now prioritizes new-to-brand shoppers, not just shoppers who are likely to click.Criteo AI uses commerce data to identify audiences who are genuinely relevant to your brand and likely to become future customers.Every impression is an introduction to someone who hasn't heard of you yet.Broader reach with more formats. Video, display, and native formats work together across more environments to grow your brand's visibility.The more new shoppers you reach today, the bigger the pool your lower-funnel campaigns must work with over time.Track success through exposed users and reach, and watch for the downstream lift in your conversion campaigns over time.The three GO campaign goalsGoal What it does Key metrics Drive discovery Reaches new-to-brand audiences across web, app and social Exposed users, reach, impressions Acquire new customers Converts site visitors and prospects into first-time buyers First-time orders, customer acquisition cost Maximize conversions Drives more revenue from new and returning customers ROAS, revenue, orders 🌟 Learn More (407 words) - [New: Interactive Commerce Videos | Commerce Growth Help Center](/content/help/kb/guide/en/new-interactive-commerce-videos-gz88ghh2it/steps/5071403/index.html): March 2026🚀 Instantly transform your video ads with Interactive Commerce Videos. What is it?  Interactive Commerce Videos are video ads that allow shoppers to interact with products directly inside the video. The Product Overlay toggle lets you add clickable product overlays on top of your existing video. These overlays display relevant products from your product catalog, and the products shown can be personalized for each shopper.  When someone watches the video, they can hover, tap, or click on the products displayed in the overlay to learn more or go directly to the advertiser’s website to purchase.  So instead of being just a video, the video becomes an interactive shopping experience where viewers can explore and shop for products from the ad. Where to find it?When designing a new video creative, choose Video. Right after the Creative Design section, you will see the Product Overlay toggle.Turn on this toggle to activate the feature.What value does it deliver?Make video instantly shoppable  Automatically overlays relevant products onto your existing video creatives using Criteo’s AI Recommendation Engine. Seamless Integration  Enable directly within ad set creation with a simple toggle, no new creatives or setup required. Zero delivery risk  If no matching products are found, the standard video runs as usual without overlay. Broader campaign flexibility  Available for GO campaigns and now extended to Custom campaigns. 🌟 Learn More (237 words) - [New: Third Party Attribution Report | Commerce Growth Help Center](/content/help/kb/guide/en/new-third-party-attribution-report-qsfgzwoo92/steps/3868087/index.html): July 2024🚀 Now compare the attribution data from Commerce Growth and Google Analytics in one report! What it is? If you've connected your GA account to Commerce Growth, you can access a report that directly compares the attribution scopes between both platforms. This gives you a clear, side-by-side view of your data, making it simpler to optimize your campaigns.If you haven’t connected your GA account yet, no worries! You’ll be prompted to link it so you can start benefiting from this insightful report right away.Why is it important? This integration brings several key benefits to your campaign management:No More Manual Comparisons: You no longer have to juggle between Commerce Growth and GA data. Spend and attributed sales are now in one place, saving you time and effort.Better Insights: With both attribution scopes in one easy-to-view report, it’s simpler to track your campaign performance and adjust strategies accordingly.Easier Calculations: Forget manually calculating COS, ROAS, CPA, and other metrics. The report provides these insights automatically.Supports GA Optimization: As optimization work continues, more clients will be able to leverage this data to fine-tune campaigns for better results🌟Learn moreThird Party Attribution Report (176 words) - [크리테오 고객 및 제휴매체사 개인정보 보호 지침 | KR - Criteo](/content/kr/criteo-privacy-guidelines-for-clients-and-publisher-partners.html): 규정 준수 과정을 통해 고객과 게시자 파트너를 지원하기 위해 Google에서는 법적 의무를 충족하는 방법에 대한 지침과 모범 사례를 공유하고 있습니다. (405 words) - [Criteo’s Addressability Strategy for Brand Partners](/content/experiences/addressabilityforbrands/index.html): Brands are the drivers of the digital advertising ecosystem will need to preserve performance and measurement in the cookieless future. This webinar session is dedicated to exploring how the changes in third-party cookies will impact how brands maintain and track performance in cookieless environments, and how Criteo's multi-pronged approach to addressability can support their revenue goals and drive performance outcomes. (194 words) - [Update: Feeds Page - Product Catalog | Commerce Growth Help Center](/content/help/kb/guide/en/update-feeds-page-product-catalog-vvdiy03efp/steps/3966866/index.html): October 2024The Feeds page within the Product Catalog section is revamped. The new Feeds Management page is designed to enhance usability, create a more intuitive user experience, and ultimately drive greater engagement and satisfaction among our users.Updated Look and Feel: The Feeds page has a refreshed design with a more modern and user-friendly interface.New Tag Alert: A tag has been added to alert users about the new and improved view of the Feeds page.Improved Feeds Management: The Feeds Management page allows you to:View, edit, activate, schedule, and archive feeds.Monitor the status of last imports.Link multiple feeds for simultaneous imports, ensuring that product data remains up-to-date.🌟 Learn MoreFeeds (122 words) - [Commerce Growth Help Center](/content/help/kb/en/whats-new-432083-e2-80-af-20/index.html): What's New, Getting Started, Managing Campaigns, Measuring Results , Account & Billing, Troubleshooting, API Documents, Data and AI, GO Campaigns (123 words) - [New: Conversion Events | Commerce Growth Help Center](/content/help/kb/guide/en/new-conversion-events-p8his1oioc/steps/5039959/index.html): February 2026  🚀 Introducing Conversion Events for smarter optimization based on real user actions.  What is it?  Conversion Events allows you to track, report, and optimize on specific actions users take on your site captured through OneTag. These can include searches, add-to-carts, sign-ups, form submissions or other pre-sale or lead interactions that signal intent.   By selecting the right events, you can attract more qualified users, move them further along the journey, and ultimately drive more sales or lead completions. Customer Success Story: Skyscanner  Skyscanner successfully used Conversion Events to optimize campaigns toward meaningful lower‑funnel actions. By focusing on key conversion signals, they were able to improve performance and gain better visibility into user intent.  Read the full Skyscanner success story here: Click Here Key benefits: Track & report: Monitor key user interactions before a purchase or lead submission and see which steps drive performance. Optimize: Choose any supported event as your goal to reach users more likely to complete that action and improve efficiency across complex journeys. Compare: Analyze event performance across ad sets and campaigns to identify which stages impact your business goals most. Why is it important?  Shopper journeys are longer and more complex, with multiple touchpoints before conversion. Conversion Events help you understand and influence these earlier moments—not just the final sale—so you can: Improve efficiency and ROAS Reach the right users at the right time Support upper- and mid-funnel strategies Strengthen full-funnel measurement  Where to find it? Ensure your chosen events are tracked in OneTag and implemented correctly.  Once activated as eligible for an Objective, you can select these events as an Objective when creating a new ad set.🌟 Learn More:  (244 words) - [New: Supply Optimization for Awareness Bidding Model for Video Ads | Commerce Growth Help Center](/content/help/kb/guide/en/new-supply-optimization-for-awareness-bidding-model-for-video-ads-08oguzsiks/steps/3868086/index.html): July 2024🚀 Introducing a new publisher filtering system for our awareness video ad sets. What it is? We’ve just rolled out an exciting publisher filtering system in our video awareness model that optimizes publisher quality. This intelligent logic works alongside our existing viewability and complete rate optimization, ensuring that your ads are served to the highest-quality publishers while staying as close as possible to your desired CPM input. This feature is now available for all awareness video ad sets that don’t have a specific allow list targeting rule.Why is it important? This enhancement brings several advantages to your campaigns:Better Publisher Quality: Ads are optimized for higher-quality publishers, helping to reach the right audience at the right cost.Closer to Your CPM Expectations: The system ensures that your spend aligns more accurately with your CPM input, offering greater control and predictability.Improved Campaign Performance: By optimizing publisher distribution, we help meet your goals more effectively, ensuring better results. This feature takes your awareness campaigns to the next level, helping you deliver on advertiser goals and expectations while improving overall campaign effectiveness! (193 words) - [New: Go Campaigns | Commerce Growth Help Center](/content/help/kb/guide/en/new-go-campaigns-hdop5jc4sc/steps/3966887/index.html): October 2024🚀 Introducing GO Campaigns – a simplified, goal-driven campaign creation tool that streamlines workflows to enhance performance and ease of use. What it is? GO Campaigns is a simplified and performance-focused campaign creation flow for Commerce Growth users. Available under "Create Campaign," GO streamlines the workflow to as few clicks, prioritizing goals and ease of use. Key Benefits:Performance: Drives higher value and reduced churn for marketers through optimized setups.User Experience: Minimizes frustration by eliminating complex controls and guesswork.Troubleshooting: Improved standardization reduces client and Criteo troubleshooting efforts.Competitive Edge: Enhances Criteo's position against competitors like Google and Meta, aligning with AI and automation trends in marketing.🌟  Learn More:GO Campaigns (122 words) - [New: Meta Ads | Commerce Growth Help Center](/content/help/kb/guide/en/new-meta-ads-dteudpnmsp/steps/3868088/index.html): October 2024 🚀 Introducing seamless Meta integration for enhanced retargeting with Commerce Growth’s Social Ads feature. What is it? Use Commerce Growth's social ads feature to take your retargeting efforts to the next level. This new capability allows you to seamlessly extend your strategy into social media, especially on Meta platforms like Facebook and Instagram, using Criteo's powerful platform. Why is it important? Here’s how integrating Meta into your marketing strategy can benefit you:Maximize Reach: Connect with customers on Facebook and Instagram, while extending your reach across the open web.AI-Powered Optimization: Criteo’s AI automatically adjusts bids and allocates spend, ensuring optimal retargeting performance.Cross-Channel Synergy: Combine social media and open web insights to boost retargeting performance by up to 25%.By tapping into Meta’s vast network alongside the open web, you can easily enhance your retargeting results, boost performance, and expand your reach. 🌟  Learn More:Social Ads (153 words) - [New: Adaptive on Social | Commerce Growth Help Center](/content/help/kb/guide/en/new-adaptive-on-social-3dcugk9rtm/steps/5255967/index.html): May 2026 🚀 Introducing Adaptive creatives on social inventory! What is it? Adaptive are flexible and responsive creatives that adapt to any campaign goal. They automatically adapt size, layout, and components to fit any available placement across devices and channels, giving broad reach with minimal setup. Adaptive creatives are now available on social inventory, enabling advertisers to run Social using the same assets without needing a product catalog. Who is it for? All customers using Commerce Growth, GO campaigns, and Criteo GO.Recommended for: Self-service advertisers who want to leverage social for scalable activation, especially brands without product catalogs or customers already using adaptive on the open web to deliver a consistent message and user experience across all channels.What value does it deliver?Custom Flow: Adaptive on Meta enables faster campaign activation and broader eligibility. Brands can now scale social campaigns without a product catalog while maintaining consistent creative capabilities across open web and social media.GO Campaigns Supported: Advertisers without a product catalog can now activate Social Ads within GO campaigns.🌟 Learn More (152 words) - [New: Manual Bidding Transitions to Max CPC | Commerce Growth Help Center](/content/help/kb/guide/en/new-manual-bidding-transitions-to-max-cpc-42l4beulwv/steps/3963559/index.html): August 2024🚀 Introducing Max CPC: A re-labeling of CPC inputs to enhance manual bid model performance. What is it? CPC inputs will now be re-labeled as Max CPC. Your previous CPC values will be adjusted to Max CPC equivalents (1.66x prior bid levels) to maintain consistent ad set spend. Max CPC management will function the same way as previous CPC, with bid increases driving higher spend and vice versa. 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We check in with Shreyans, Data Analyst with the Center of Excellence Team, and Tavneet, Senior manager for Technical and Strategic Initiatives. (809 words) - [Julien Duminy - Infrastructure Capacity Planning Lead | Criteo Careers](/content/careers/en/criteo-life-blog/authors/julien-duminy/index.html): Infrastructure Capacity Planning Lead (41 words) - [Connie Davreux - Social Media Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/connie-davreux/index.html): Social Media Manager (21 words) - [Shruthi - Executive Managing Director | Criteo Careers](/content/careers/en/criteo-life-blog/authors/shruthi/index.html): Executive Managing Director (49 words) - [Michelle Frantino - Senior Director, Marketing | Criteo Careers](/content/careers/en/criteo-life-blog/authors/michelle-frantino/index.html): Senior Director, Marketing (36 words) - [Taylor Carroll - Interim D&I Lead and Senior Sales Engineer Key Accounts | Criteo Careers](/content/careers/en/criteo-life-blog/authors/taylor-carroll/index.html): Interim D&I Lead and Senior Sales Engineer Key Accounts (44 words) - [Carolina & Himanshu | Criteo Careers](/content/careers/en/criteo-life-blog/authors/carolina-himanshu/index.html): Carolina Wenzel, Growth Account Executive, & Himanshu Tihal, Data Analyst. (34 words) - [Revenue Operations Business Partner, Agency, Sao Paulo, Brazil | Criteo Careers](/content/careers/en/jobs/r20148/revenue-operations-business-partner-agency/index.html): What You'll Do: As Criteo continues to scale and explore new areas of growth, we are seeking someone with strong business acumen and strong analytical skills to take on the Agency RevOps Business Partner role, as part of the Americas RevOps team. Working hand-in hand with the Global & Regional Leadership Team, you will act as trusted advisor, driving Business Planning and Strategy:… (896 words) - [Sydney Noymer - Manager, Account Strategy Retail Media | Criteo Careers](/content/careers/en/criteo-life-blog/authors/sydney-noymer/index.html): Manager, Account Strategy Retail Media (48 words) - [Thriving through change: The importance of compassionate leadership | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/thriving-through-change-the-importance-of-compassionate-leadership.html): Marc has impacted his teams through his unique vision and compassionate management style. In this interview, he explains how fostering DEI values and empathetic leadership will help us adapt to change and thrive. (1,966 words) - [Steven Mason - Senior Manager, Talent Acquisition Americas | Criteo Careers](/content/careers/en/criteo-life-blog/authors/steven-mason/index.html): Senior Manager, Talent Acquisition Americas (38 words) - [YunYun, Shohei, Pierre & Connor | Criteo Careers](/content/careers/en/criteo-life-blog/authors/yunyun-shohei-pierre-connor/index.html): Senior IT Scrum Master - Core Finance & Data Perf, Account Strategist, Agency Relationship, LC, Software Development Engineer II & Technical Solutions Engineer (77 words) - [Rae McKellar - Senior Manager Marketing Enablement | Criteo Careers](/content/careers/en/criteo-life-blog/authors/rae-mckellar/index.html): Senior Manager Marketing Enablement (27 words) - [Veronica Italiano - Global Program Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/veronica-italiano/index.html): Global Program Manager (47 words) - [Sebastien Vaconsin - Staff Site Reliability Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/sebastien-vaconsin/index.html): Staff Site Reliability Engineer (34 words) - [Michal Puchala - Analytics Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/michal-puchala/index.html): Analytics Manager (62 words) - [Scott - Software Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/scott/index.html): Software Engineer (23 words) - [Sandrine & Andrea | Criteo Careers](/content/careers/en/criteo-life-blog/authors/sandrine-andrea/index.html): Learning & Development Program Manager & Workplace & Events Manager (78 words) - [Lela Richmond-Johnson - Senior Account Executive Enterprise | Criteo Careers](/content/careers/en/criteo-life-blog/authors/lela-richmond-johnson/index.html): Senior Account Executive Enterprise (47 words) - [Shreyans & Tavneet | Criteo Careers](/content/careers/en/criteo-life-blog/authors/shreyans-tavneet/index.html): Data Analyst with the Center of Excellence Team & Senior manager for Technical and Strategic Initiatives (61 words) - [Virginie & Marie | Criteo Careers](/content/careers/en/criteo-life-blog/authors/virginie-marie/index.html): Transformation Planning and Insights Manager & Global GTM, Plan & Buy Lead, Go To Market (64 words) - [Nick Merkel - Engineering Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/nick-merkel/index.html): Engineering Manager (58 words) - [Account Coordinator, Agency LATAM, Sao Paulo, Brazil | Criteo Careers](/content/careers/en/jobs/r20598/account-coordinator-agency-latam/index.html): What You'll Do: As an Account Coordinator you will ensure operational excellence and strong campaign performance by working closely with the Account Strategist. Support the operational management of a portfolio of strategic agencies in the Brazilian market, working closely with an Account Strategist.• Ensure the execution and monitoring of all campaign-related operational activities, including… (819 words) - [Matt Van Geldere - Chief Transformation Officer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/matt-van-geldere/index.html): Chief Transformation Officer (65 words) - [Saki - Senior Manager, Agency Sales & Client Support | Criteo Careers](/content/careers/en/criteo-life-blog/authors/saki/index.html): Senior Manager, Agency Sales & Client Support (61 words) - [Vince Amato - Sales Manager UK | Criteo Careers](/content/careers/en/criteo-life-blog/authors/vince-amato/index.html): Sales Manager UK (23 words) - [Patrick Keefe - Customer Care Specialist | Criteo Careers](/content/careers/en/criteo-life-blog/authors/patrick-keefe/index.html): Customer Care Specialist (61 words) - [Ratna & Erica | Criteo Careers](/content/careers/en/criteo-life-blog/authors/ratna-erica/index.html): Staff ML Engineer R&D & Global Senior Product and Industry Trainer, Retail Medi (55 words) - [Morgane Goibert - PhD student in Machine Learning | Criteo Careers](/content/careers/en/criteo-life-blog/authors/morgane-goibert/index.html): PhD student in Machine Learning (40 words) - [Marina Vinyes - Dev Lead | Criteo Careers](/content/careers/en/criteo-life-blog/authors/marina-vinyes/index.html): Dev Lead (58 words) - [Nate - Senior Director, Global Talent Acquisition Team | Criteo Careers](/content/careers/en/criteo-life-blog/authors/nate/index.html): Senior Director, Global Talent Acquisition Team (35 words) - [Pooneh Mokariasl - Site Reliability Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/pooneh-mokariasl/index.html): Site Reliability Engineer (33 words) - [Health & Well-being | Criteo Careers](/content/careers/en/working-at-criteo/benefits/health-well-being/index.html) (527 words) - [Marie Lenail-Chouteau - Head of Learning & Development | Criteo Careers](/content/careers/en/criteo-life-blog/authors/marie-lenail-chouteau/index.html): Head of Learning & Development (52 words) - [Marthe - Chief of Staff to CEO Megan Clarken | Criteo Careers](/content/careers/en/criteo-life-blog/authors/marthe/index.html): Chief of Staff to CEO Megan Clarken (67 words) - [Decrypting what makes Indian tech talents stand out | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/decrypting-what-makes-indian-tech-talents-stand-out.html): In this article, Parul helps us navigate the complex terrain of tech hiring in India, explaining what Indian talents bring to companies today. (1,561 words) - [Manuela Montagnana - Chief people officer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/manuela-montagnana/index.html): Chief people officer (52 words) - [Michi Takeuchi - Global Process Excellence Program Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/michi-takeuchi/index.html): Global Process Excellence Program Manager (69 words) - [Nam - Software Development Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/nam/index.html): Software Development Engineer (59 words) - [Mihai - Sales Manager Mid-Market UK | Criteo Careers](/content/careers/en/criteo-life-blog/authors/mihai/index.html): Sales Manager Mid-Market UK (65 words) - [May Watabe - DEI Manager APAC | Criteo Careers](/content/careers/en/criteo-life-blog/authors/may-watabe/index.html): DEI Manager APAC (32 words) - [Mike Walley | Criteo Careers](/content/careers/en/criteo-life-blog/authors/mike-walley/index.html): Senior Director of Global Real Estate & Workplace Strategy at Criteo (62 words) - [Lays - People Business Partner, AMERICAS | Criteo Careers](/content/careers/en/criteo-life-blog/authors/lays/index.html): People Business Partner, AMERICAS (54 words) - [Elena Gulotta - Director of Account Strategy | Criteo Careers](/content/careers/en/criteo-life-blog/authors/elena-gulotta/index.html): Director of Account Strategy (100 words) - [Why fertility matters at Criteo | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/why-fertility-matters-at-criteo/index.html): At Criteo, our number one priority is ensuring the health and safety of our people. This includes supporting our employees when they undertake a significant personal journey involving their medical care and family planning. (699 words) - [Mariana - Senior Change Management Partner | Criteo Careers](/content/careers/en/criteo-life-blog/authors/mariana/index.html): Senior Change Management Partner (20 words) - [Virginie Lefebvre - CTO's Chief of Staff | Criteo Careers](/content/careers/en/criteo-life-blog/authors/virginie-lefebvre/index.html): CTO's Chief of Staff (60 words) - [Leonard - Senior SDE Lead, R&D | Criteo Careers](/content/careers/en/criteo-life-blog/authors/leonard/index.html): Senior SDE Lead, R&D (36 words) - [What made India the land of Adtech startups and unicorns? | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/what-made-india-the-land-of-adtech-startups-and-unicorns.html): Let's delve into the uniquely dynamic market that is India! As the country has grown into the land of startups and unicorns, Adeeb helps us decoding the multifaceted challenges commercial experts now face. (827 words) - [Career, Cause & Community: How to make an impact at scale | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/career-cause-community-how-to-make-an-impact-at-scale.html): Here is how Marielle's humanitarian experience in Senegal has recalibrated her, giving new perspective. (797 words) - [Meet Adeoye Davies! | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/meet-adeoye-davies/index.html): Beyond his professional experience in sales, Adeoye shares his views on Black History Month, race, ethnicity, and allyship. Let's dig in, shall we? (1,417 words) - [How to instill empathy in a result-oriented environment? | Criteo Careers](/content/careers/en/criteo-life-blog/opinion-columns/how-to-instill-empathy-in-a-result-oriented-environment.html): Dive into this inspiring piece of content where Marielle shares her thoughts on how to create a people-first business culture for both employees and clients. (1,185 words) - [Senior Account Executive, Sao Paulo, Brazil | Criteo Careers](/content/careers/en/jobs/r20797/senior-account-executive/index.html): What You'll Do: We’re looking for an experienced Senior Account Executive to join our team. Thisrole is ideal for someone with a strong background in digital media sales acrossdirect and programmatic channels, a consultative approach to selling, and apassion for building new business, with a particular focus on non-retail verticals.The Senior AE will be responsible for driving revenue growth… (847 words) - [Jessica Cao - Staff Software Development Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/jessica-cao/index.html): Staff Software Development Engineer (40 words) - [Julien Amar - Staff Software Development Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/julien-amar/index.html): Staff Software Development Engineer (37 words) - [Giuseppe Arena - Head of Sales ANZ | Criteo Careers](/content/careers/en/criteo-life-blog/authors/giuseppe-arena/index.html): Head of Sales ANZ (49 words) - [www4/jp-new-chapter-2026/clkn/https/www-criteo-com/wp-content/uploads/2017/07/modern-slavery-act-statement-june-28-2017-pdf.html](/content/www4/jp-new-chapter-2026/clkn/https/www-criteo-com/wp-content/uploads/2017/07/modern-slavery-act-statement-june-28-2017-pdf.html) (529 words) - [Hajir Prum - Talent Management Program Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/hajir-prum/index.html): Talent Management Program Manager (28 words) - [Eun Kleinheksel - Head of Supply Internal Communication | Criteo Careers](/content/careers/en/criteo-life-blog/authors/eun-kleinheksel/index.html): Head of Supply Internal Communication (65 words) - [Here’s what I learned on my way to leadership | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/here-s-what-i-learned-on-my-way-to-leadership/index.html): Between technical expertise and soft skills, we expect a great deal from managers today. In this article, Matthieu shares his management journey, revealing the challenges he faced and how they shaped his approach to leadership. (1,102 words) - [Diarmuid | Criteo Careers](/content/careers/en/criteo-life-blog/authors/diarmuid/index.html) (47 words) - [Hind - Regional HR Director | Criteo Careers](/content/careers/en/criteo-life-blog/authors/hind/index.html): Regional HR Director (27 words) - [Fanny - Senior HR Manager, R&D | Criteo Careers](/content/careers/en/criteo-life-blog/authors/fanny/index.html): Senior HR Manager, R&D (60 words) - [Diane Guena - Employer Brand Specialist | Criteo Careers](/content/careers/en/criteo-life-blog/authors/diane-guena/index.html): Employer Brand Specialist (54 words) - [Sales Intern, Sao Paulo, Brazil | Criteo Careers](/content/careers/en/jobs/r20712/sales-intern/index.html): What You'll Do: As a Sales Intern, you will be expected to contact all potential clients that are brought by our website. The sales/new business intern must ensure that all customers will be answered, if they qualify for our services, manage and schedule meetings, be able to understand their needs, what kind of solutions we can offer, and pass on to the executive team. (688 words) - [David Denes Pall - AdOps Specialist | Criteo Careers](/content/careers/en/criteo-life-blog/authors/david-denes-pall/index.html): AdOps Specialist (55 words) - [Courtney Hadden - Global Benefits Senior Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/courtney-hadden/index.html): Global Benefits Senior Manager (58 words) - [Anne Bierry - Change Management Director | Criteo Careers](/content/careers/en/criteo-life-blog/authors/anne-bierry/index.html): Change Management Director (61 words) - [Carolin - Senior Talent Acquisition Specialist | Criteo Careers](/content/careers/en/criteo-life-blog/authors/carolin/index.html): Senior Talent Acquisition Specialist (63 words) - [David Rivas - Technical Solutions Manager EMEA | Criteo Careers](/content/careers/en/criteo-life-blog/authors/david-rivas/index.html): Technical Solutions Manager EMEA (34 words) - [Baptiste - Product Manager, Retail Media | Criteo Careers](/content/careers/en/criteo-life-blog/authors/baptiste/index.html): Product Manager, Retail Media (37 words) - [Denis Collin - Chief People Officer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/denis-collin/index.html): Chief People Officer (31 words) - [Dominik - Operations Manager, Product Incubation EMEA | Criteo Careers](/content/careers/en/criteo-life-blog/authors/dominik/index.html): Operations Manager, Product Incubation EMEA (29 words) - [David Kremenitzer - Software Engineer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/david-kremenitzer/index.html): Software Engineer (61 words) - [Celia | Criteo Careers](/content/careers/en/criteo-life-blog/authors/celia/index.html): Account Strategist & Global Coordinator for the Green Community at Criteo (32 words) - [Brendan McCarthy - Chief marketing officer | Criteo Careers](/content/careers/en/criteo-life-blog/authors/brendan-mccarthy/index.html): Chief marketing officer (52 words) - [Anthony - Staff EPM, R&D | Criteo Careers](/content/careers/en/criteo-life-blog/authors/anthony/index.html): Staff EPM, R&D (56 words) - [3 minute-reads | Criteo Careers](/content/careers/en/criteo-life-blog/3-minute-reads/index.html): Need an update on latest industry trends, hot topics, key insights, and more? We've wrapped it all up for you in these 3 minute-reads! (379 words) - [The Ultimate Guide to Commerce Media | FR - Criteo.com](/content/fr/ultimate-guide-commerce-media/index.html): Le commerce media développe l’internet ouvert, qui reste le terrain de la découverte, de l’innovation et du choix. Ce qui implique de s’y préparer dès aujourd’hui. Dans ce guide, découvrez en quoi consiste exactement le commerce media, les raisons de son succès et en quoi il répond aux impératifs les plus urgents du secteur. (972 words) - [Carole - Global Employer Brand Manager | Criteo Careers](/content/careers/en/criteo-life-blog/authors/carole/index.html): Global Employer Brand Manager (48 words) - [www4/en/commerce-audiences/clkn/https/app-unbounce-com/variants/322985633/javascript-3acookiebot-renew.html](/content/www4/en/commerce-audiences/clkn/https/app-unbounce-com/variants/322985633/javascript-3acookiebot-renew.html) (11 words) - [Adeline - Product Training Specialist | Criteo Careers](/content/careers/en/criteo-life-blog/authors/adeline/index.html): Product Training Specialist (51 words) - [The secret to building a culture of success in and out of your team | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/the-secret-to-building-a-culture-of-success-in-and-out-of-your-team.html): Discussing career growth and management challenges with Matthieu inspired us to delve deeper and ask him how to build a culture of success in a global and diverse work environment. Here’s his answer! (1,268 words) - [www4/en/commerce-audiences/clkn/https/www2-criteo-com/commerce_audiences_whitepaper-pdf.html](/content/www4/en/commerce-audiences/clkn/https/www2-criteo-com/commerce_audiences_whitepaper-pdf.html) (11 words) - [導入事例 | JP - Criteo.com](/content/jp/success-stories/index.html): Criteoの製品を導入することで素晴らしいサクセスストーリーを実現した、お客様の導入事例をご紹介します。 (56 words) - [PowerPoint Presentation](/content/it/wp-content/uploads/sites/9/2021/10/manual-dam-core-chapter1-budgeting-2021-it-pdf.html) (3,665 words) - [Supporting Families. | Criteo Careers](/content/careers/en/working-at-criteo/benefits/supporting-families/index.html) (389 words) - [Page not found | Criteo](/content/advertising-guidelines/ef-bc-89-e3-81-ab-e6-ba-96-e6-8b-a0-e3-81-97-e3-81-a6-e3-81-84-e3-82-8b-e3-81-93-e3-81-a8-e3-82-92-e5-a5-91-e7-b4-84-e4-b8-8a-e8-a6-81-e6-b1-82-e3-81-99-e3-82-8b-e3-80-82.html) (37 words) - [How can you build long-standing customer relationships? – Part 1 | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/how-can-you-build-long-standing-customer-relationships-part-1.html): What's the key to a customer relationship that lasts? Enjoy our tips to build a strong bond based on mutual trust with your clients. (747 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [My Criteo Journey: Michal Puchala, Manager, Analytics, Mid-Market & CoE APAC | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/my-criteo-journey-michal-puchala-manager-analytics-mid-market-coe-apac.html): So here I am, 5 years later. A Polish finance graduate, who dreamt of making it big in an investment bank on Wall Street. Managing a data analytics team from Tokyo, working with people in Japan, Korea, India, SEA, Australia… (776 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [Walking in Laura's shoes, Sales Manager at Criteo Germany | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/walking-in-lauras-shoes-sales-manager-at-criteo-germany.html): Laura takes us behind the scenes of her job as sales manager for the DACH market. Get to know her; her motivations, background, vision, and insights on customer relationships. (1,564 words) - [SSP Activation Manager, London, United Kingdom | Criteo Careers](/content/careers/en/jobs/r20765/ssp-activation-manager/index.html): What You'll Do: Serve as the primary point of contact for all client types leveraging Criteo’s Commerce Grid SSP, including agencies and publishers. Serve as the primary point of contact for all client types leveraging Criteo’s Commerce Grid SSP, including agencies and publishers. Create, optimise, deliver, and report on Curated Deals in coordination with our progrmmatic ops team. (948 words) - [ Being Open, Together, and Impactful at Criteo India | Criteo Careers](/content/careers/en/criteo-life-blog/start-your-journey/open-together-and-impactful-at-criteo-india/index.html): Today, we’re meeting with Shricha Pandey, Technical Solutions Engineer, and Asheesh Verma, Team Lead - Reseller & Agency, all the way from Criteo India. Since we started operating in Gurgaon in 2016, India has naturally become a very dynamic… (1,847 words) - [Belonging & Giving Back | Criteo Careers](/content/careers/en/working-at-criteo/benefits/belonging-giving-back/index.html) (439 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/en/commerce-audiences/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/commerce-audiences/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [fr/wp-content/uploads/sites/4/2024/11/fr-pr-retail-media-off-site-19-11-24-pdf.html](/content/fr/wp-content/uploads/sites/4/2024/11/fr-pr-retail-media-off-site-19-11-24-pdf.html) (695 words) - [hub/umq4k/index.html](/content/hub/umq4k/index.html) (15 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/en/commerce-audiences/clkn/https/www-criteo-com/privacy/index.html](/content/www4/en/commerce-audiences/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Interns’ stories: Growing in an upbeat international environment | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/interns-stories-growing-in-an-upbeat-international-environment.html): Like you, probably, Atif, Elise, and Sara wanted to make a real impact through their work. Once they joined the Criteo playground, they actually became part of something bigger: a connected global community of innovators shaping the future of… (859 words) - [Client Focused Data Analyst, Performance Marketing, Boston, United States of America / New York, United States of America | Criteo Careers](/content/careers/en/jobs/r20736/client-focused-data-analyst-performance-marketing/index.html): What You'll Do: Partner with commercial teams to create and deliver Client Business Reviews, including custom analyses, optimization recommendations, media plans and forecasts to improve performance and drive incremental revenue Design, manage, analyze, and communicate results of controlled A/B tests Create and share market trends and benchmarks to support in strategic planning Collaborate… (982 words) - [TA of the future: Embracing change and driving transformation | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/ta-of-the-future-embracing-change-and-driving-transformation.html): As her team strives to reinvent the way we approach learning and career development at Criteo, Hind reveals the challenges of driving such transformative change across a global organization like Criteo. (1,019 words) - [Data Analyst, Solution Focus, AMER, Gurgaon, India | Criteo Careers](/content/careers/en/jobs/r20243/data-analyst-solution-focus-amer/index.html): What You'll Do: Criteo is in search of a passionate, highly motivated Data Analyst to join our Analytics team. You will turn business requests into data problems and tackle them in a scalable and efficient way, working together with analyst teams across Criteo locations. Aside from solving business challenges, this position also involves technically rigorous work, including the use of SQL,… (967 words) - [Marielle Plessis - Senior Director for Strategic Accounts & Verticals | Criteo Careers](/content/careers/en/criteo-life-blog/authors/marielle-plessis/index.html): Senior Director for Strategic Accounts & Verticals (125 words) - [www4/de/coresight/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/jp/the-great-defrag/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/jp/the-great-defrag/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [Career Development: Building a new career path | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/career-development-building-a-new-career-path/index.html): Veronica’s story here is a nice example of how Criteo’s Internal Mobility Program – the Voyager – can help you make a smooth transition towards new opportunities. (999 words) - [Kyujin Box | JP - Criteo.com](/content/jp/success-stories/kyujin-box/index.html): コンバージョン6.5倍を達成。カカクコム「求人ボックス」、現場負荷ほぼゼロで成果最大化を実現。 (28 words) - [Criteo Onsite Display Auction: Supporting Materials & Help Center Webinar](/content/experiences/onsite-display-auction-support-webinar/index.html): Criteo Onsite Display Auction: Supporting Materials & Help Center Webinar - The final webinar in our Onsite Display Auction webinar series will walk you through an overview of resources that brand teams will have access to, including the Help Center, onboarding guides, and certifications.By this point, you'll have all the knowledge. Let us help you pull it all together.  Register now to get access to the on-demand recording! - Wednesday, December 10, 2025 (459 words) - [Decrypting the job of a Sales Manager today with Juliane | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/decrypting-the-job-of-a-sales-manager-today-with-juliane.html): We conclude our article series on Account Strategy and Sales at Criteo with this great piece by Juliane. Discover her many stories about the industry, the nature of sales, and personal/professional growth. (1,992 words) - [Data Analyst (1 Year Contract), Seoul, South Korea | Criteo Careers](/content/careers/en/jobs/r20757/data-analyst-1-year-contract/index.html): What You'll Do: Overview Overview We are looking for a highly motivated team member to support our commercial teams from our Seoul office. As part of a team of passionate specialist, you must thrive in a start-up environment, be proactive, detail-oriented and eager to learn and keep up with quickly evolving product landscape. (943 words) - [Data Analyst Intern - Business Ops Data Enablement (September 2026), Barcelona, Spain | Criteo Careers](/content/careers/en/jobs/r19908/data-analyst-intern-business-ops-data-enablement-september-2026.html): What You'll Do: Are you passionate about turning data into impact? At Criteo, our Business Ops Data Enablement team empowers analysts across the globe to make smarter decisions through better data, tools, and collaboration. With a community of 250+ analysts worldwide, we’ve built a company-wide coordination team to manage analytical expertise, define usage policies, and align teams across… (597 words) - [From Barcelona to Sydney: Discover Giuseppe's incredible journey | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/from-barcelona-to-sydney-discover-giuseppes-incredible-journey.html): Work-life balance, international collaboration, career growth... From multicultural Barcelona to sunny Sydney, Giuseppe Arena, Head of Sales ANZ, takes us through his seven-year journey at Criteo. (540 words) - [2025년 상반기 글로벌 여행 트렌드 리포트 | Criteo](/content/go/kr/2025-global-spring-travel-report/index.html): 지금 가장 최신의 글로벌 여행자들의 트렌드 변화를 확인하고, 달라지는 2025년 여행자들의 예약,쇼핑,심리를 기반으로 전략을 세워보세요 (339 words) - [wp-content/uploads/2025/06/criteo-umbrella-terms-of-service_2025-june-en-pdf.html](/content/wp-content/uploads/2025/06/criteo-umbrella-terms-of-service_2025-june-en-pdf.html) (5,215 words) - [ My first Holiday Sales Season at Criteo | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/my-first-holiday-sales-season-at-criteo/index.html): Go behind the scenes of the Festive Season organization with David. (1,066 words) - [wp-content/uploads/2025/06/criteo-umbrella-terms-of-service_2025-june-fr-pdf.html](/content/wp-content/uploads/2025/06/criteo-umbrella-terms-of-service_2025-june-fr-pdf.html) (829 words) - [グレート・デフラグ | Criteo](/content/go/jp/the-great-defrag/index.html): アドテクノロジー業界で最も話題の成長機会を全面的に支持する世界中の企業、代理店、小売業者、パブリッシャーからのインサイト。 (122 words) - [A Day in the Life: Meet Mihai, Business Development Representative at Criteo | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/a-day-in-the-life-meet-mihai-business-development-representative-at-criteo.html): Originally from Romania, Mihai has joined Criteo a year ago after deciding to leave London for sunny Barcelona - a city that allowed him to follow his active lifestyle whilst growing professionally and making friends from all over the world. (851 words) - [Senior Product Specialist, Boston, United States of America | Criteo Careers](/content/careers/en/jobs/r20678/senior-product-specialist/index.html): What You'll Do: As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on social media, as part of the Seller Success team. Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and Account Strategists to up-sell and… (637 words) - [いい部屋ネット | JP - Criteo.com](/content/jp/success-stories/iiheya-net/index.html) (42 words) - [Client Success Manager, DACH, Munich, Germany / Berlin, Germany / Dusseldorf, Germany | Criteo Careers](/content/careers/en/jobs/r20460/client-success-manager-dach/index.html): What You'll Do: About the Role About the Role Criteo is seeking a highly motivated, curious, and client focused professional to join our growing Retail Media organization in the DACH region. As Retail Media continues to be one of the fastest growing areas within Criteo, this role will be instrumental in building and strengthening strategic partnerships with leading retailers across the… (664 words) - [Is a craving for knowledge the key to fostering employee well-being? | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/is-a-craving-for-knowledge-the-key-to-fostering-employee-well-being.html): How to ensure your company provides fertile ground for people to grow and thrive? Let us see how Romain, our R&D Vice-President, strives to spread a culture of learning among his teams. (1,039 words) - [Behind the scenes of Account Strategy at Criteo | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/behind-the-scenes-of-account-strategy-at-criteo/index.html): In this article, Denis takes us through his day-to-day and talks about career opportunities, tips on customer relationships, innovation, and much more. Keep reading to go behind the scenes! (1,573 words) - [A Fresh Eyes Perspective on DEI at Criteo | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/a-fresh-eyes-perspective-on-dei-at-criteo/index.html): The recent launch of Criteo’s Diversity, Equity and Inclusion vision and commitments marks a foundational step in the company’s DEI journey. Rachel Scheel talks about where Criteo is today, where it’s going and her role in helping steer a course as… (813 words) - [Criteo Onsite Display Auction: Campaign & Line Item Setup Webinar](/content/experiences/onsite-display-auction-campaign-setup-webinar/index.html): Criteo Onsite Display Auction: Campaign & Line Item Setup Webinar - In this first webinar of our Onsite Display Auction series, you'll watch a step-by-step live demo of launching an onsite display auction campaign and line item setup.This is a great opportunity to learn how to get up & running quickly. Register now to get access to the on-demand recording! - Date TBD (418 words) - [Senior Site Reliability Engineer | Platform Engineering & Developer Experience, Bucharest, Romania | Criteo Careers](/content/careers/en/jobs/r20798/senior-site-reliability-engineer-platform-engineering-developer-experience.html): What You'll Do: The Platform Factory group empowers Criteo engineers to code, build, test, deploy, faster, safer, and smarter. Within Platform Factory, the Codex (Code & Development Experience) team builds and operates the coding platform of every engineer at Criteo. From containerized development environments in local and remote modes to code management with hosting, review, search, and… (1,012 words) - [Dev Lead, Paris, France / Grenoble, France | Criteo Careers](/content/careers/en/jobs/r20808/dev-lead/index.html): What You'll Do: Lead an engineering team with the core focus of creating high quality, maintainable code that processes and analyzes over 7 billion events daily (and doubling every year)Utilize one the largest private Hadoop clusters in the world and a bleeding edge suite of technologies that push the limits of modern data processingDesign and perfect data models that isolate signal in the… (824 words) - [Full-Stack Platform Engineering Lead, Bucharest, Romania | Criteo Careers](/content/careers/en/jobs/r20684/full-stack-platform-engineering-lead/index.html): What You'll Do: The Experience Enablers Group within Platform R&D builds the foundational user platform used across all Criteo products. Our teams design and deliver scalable SaaS building blocks that enable consistent, reusable user-centric capabilities such as accounts, teams, communication, and activity tracking. We focus on trust and collaboration with our internal clients (R&D).… (977 words) - [Senior Data Engineer, Bucharest, Romania | Criteo Careers](/content/careers/en/jobs/r20778/senior-data-engineer/index.html): What You'll Do: Create high quality, maintainable code that processes and analyzes almost 400 million events daily (and doubling every year) Create high quality, maintainable code that processes and analyzes almost 400 million events daily (and doubling every year) Utilize one the largest private Hadoop clusters in the world and a bleeding edge suite of technologies that push the limits of… (771 words) - [Кейсы│Criteo](/content/ru/success-stories/sykes-cottages/index.html): Sykes Cottages рассчитывает на медийную рекламу от Criteo, чтобы увеличить количество заказов на бронирование своих коттеджей. (260 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/retargeting/index.html): Auch Remarketing genannt, ist das Ausspielen von Ads an Personen, die zuvor mit digitalem First-Party-Content interagiert (z. B. eine Website besucht oder eine mobile App genutzt) haben. (1,527 words) - [Criteo renforce son équipe pour soutenir la croissance du Commerce Media en Europe | FR - Criteo.com](/content/fr/news/press-releases/2023/02/criteo-renforce-son-equipe-pour-soutenir-la-croissance-du-commerce-media-en-europe.html) (826 words) - [Criteo Onsite Display Auction: Optimizations & Best Practices Webinar](/content/experiences/onsite-display-auction-optimizations-webinar/index.html): Criteo Onsite Display Auction: Optimizations & Best Practices Webinar - Our third Onsite Display Auction webinar will explore what optimization levers can be used to increase campaign performance.Let us help you take your campaigns to the next level. Register now to get access to the on-demand recording, available soon! - Tuesday, December 9, 2025 (557 words) - [Q4: Special tips and tricks to prepare your team | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/q4-special-tips-and-tricks-to-prepare-your-team/index.html): Delve into this inspiring piece to ensure your team is ready to go for Q4 next year! (911 words) - [Environmental Sustainability: How to align personal convictions with company values | Criteo Careers](/content/careers/en/criteo-life-blog/the-impact-we-make/environmental-sustainability-how-to-align-personal-convictions-with-company-values.html): In this inspiring piece, Guillaume shares his experience regarding environmental sustainability and addresses the challenges of making personal convictions and professional requirements mix and match. (836 words) - [Criteo Onsite Display Auction: Reporting Overview Webinar](/content/experiences/onsite-display-auction-reporting-webinar/index.html): Criteo Onsite Display Auction: Reporting Overview Webinar - The second webinar in our Onsite Display Auction series will feature a demo of the analytics tab, highlighting auction specific metrics like win rate.The key to campaign success is understanding what's working - and we can help. Register now to get access to the on-demand recording! - Wednesday, December 3, 2025 (457 words) - [wp-content/uploads/2025/06/criteo-data-protection-agreement-2025-june-fr-pdf.html](/content/wp-content/uploads/2025/06/criteo-data-protection-agreement-2025-june-fr-pdf.html) (919 words) - [wp-content/uploads/2025/06/commerce-growth-specific-terms-of-service-2025-may-ko-pdf.html](/content/wp-content/uploads/2025/06/commerce-growth-specific-terms-of-service-2025-may-ko-pdf.html) (762 words) - [Can a low-carbon lifestyle lead to a joyful life? | Criteo Careers](/content/careers/en/criteo-life-blog/3-minute-reads/can-a-low-carbon-lifestyle-lead-to-a-joyful-life/index.html): Here are 3 important things to question when tackling the vast topic of environmental sustainability. (539 words) - [Criteo nomme Manuela Montagnana au poste de Chief People Officer | FR - Criteo.com](/content/fr/news/press-releases/2021/09/criteo-nomme-manuela-montagnana-au-poste-de-chief-people-officer.html) (706 words) - [www4/fr/the-roas-trap/clkn/https/www2-criteo-com/l/126241/2024-05-31/85q3nk/126241/1717505015p7umekbj/24_roas_trap_q2_rm_report_fr-pdf.html](/content/www4/fr/the-roas-trap/clkn/https/www2-criteo-com/l/126241/2024-05-31/85q3nk/126241/1717505015p7umekbj/24_roas_trap_q2_rm_report_fr-pdf.html) (11 words) - [wp-content/uploads/2025/05/criteo-data-protection-agreement-2025-may-de-pdf.html](/content/wp-content/uploads/2025/05/criteo-data-protection-agreement-2025-may-de-pdf.html) (1,920 words) - [Criteo obtient sa première accréditation MRC pour la mesure du Retail Média | FR - Criteo.com](/content/fr/news/press-releases/2024/04/criteo-obtient-sa-premiere-accreditation-mrc-pour-la-mesure-du-retail-media.html): Criteo, société spécialisée dans le commerce media, annonce aujourd'hui l’obtention de sa toute première accréditation du Media Rating Council (MRC). (671 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [0. The MediaGrid Standard Terms for Publishers (20221027).docx](/content/wp-content/uploads/2024/05/the-mediagrid-standard-terms-for-publishers-20221027-pdf.html) (311 words) - [Criteo のプライバシーに関する約束 | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-pdiw4yiawh/steps/775742-775743/index.html): Criteo にとって、プライバシーは後付けではなく、指針となる原則です。 2005 年に設立されたフランスの会社として、Criteo のプライバシー保護は、14 年以上にわたり、GDPR を含む法律で要求されているものを一貫して順守するか、それを上回っています。私たちは顧客データの機密性を理解し、その機密性とセキュリティを保護することに全力を尽くしています。 私たちはいつも：サービスの提供に必要なデータのみを収集するメールの MD5 ハッシュの SHA256 ハッシュを保存するデータ保持を最小限に抑えるデータのセキュリティを確保するユーザーフレンドリーなオプトアウトツールを提供する 私たちは決して:直接識別情報を記録するメールを含む元のファイルを保存するオーディエンス データを他の目的で使用または保存する顧客データに関する知的財産に影響を与えるサードパーティが所有または管理するデータセンターを使用する 業界のリーダーシップ: ベスト プラクティスへの投資 Criteo は、管理団体および標準化団体によって毎年レビューされる膨大な数の認証を取得しており、ユーザーにより高い透明性と管理を提供するイニシアチブをサポートしています。 私たちは IAB の透明性と同意に関するフレームワークの支持者であり、AdChoices プログラムなどの業界のベスト プラクティスを早期に採用しました。 (64 words) - [ASOS choisit Criteo pour amplifier son activité Retail Media à l’échelle mondiale | FR - Criteo.com](/content/fr/news/press-releases/2023/03/asos-choisit-criteo-pour-amplifier-son-activite-retail-media-a-lechelle-mondiale.html) (645 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/privacy/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/criteopdfs-s3-amazonaws-com/cm-trends-2023-fr-pdf.html](/content/www4/fr/commerce-media-trends-report/clkn/https/criteopdfs-s3-amazonaws-com/cm-trends-2023-fr-pdf.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/platform/commerce-media-platform/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/platform/commerce-media-platform/index.html) (11 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-br-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-br-pdf.html) (1,045 words) - [MIRANE](/content/wp-content/uploads/2024/06/criteo-contracting-entities-governing-law-and-jurisdiction_de-de-pdf.html) (667 words) - [wp-content/uploads/2024/06/criteo-contracting-entities-governing-law-and-jurisdiction_fr-fr-pdf.html](/content/wp-content/uploads/2024/06/criteo-contracting-entities-governing-law-and-jurisdiction_fr-fr-pdf.html) (837 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [Page not found | ES - Criteo](/content/es/solutions/addressability/brands/index.html) (700 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-fr-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-fr-pdf.html) (1,151 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/http/www-criteo-com/legal/index.html](/content/www4/fr/commerce-media-trends-report/clkn/http/www-criteo-com/legal/index.html) (11 words) - [wp-content/uploads/2025/05/commerce-growth-specific-terms-of-service-2025-may-de-pdf.html](/content/wp-content/uploads/2025/05/commerce-growth-specific-terms-of-service-2025-may-de-pdf.html) (968 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [Casos de éxito de nuestros clientes | Criteo](/content/es/success-stories/index.html): Casos de éxito: descubra las historias de éxito de nuestros clientes y cómo trabajar con Criteo les han ayudado a optimizar sus resultados. (754 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-br-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-br-pdf.html) (1,073 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/app-unbounce-com/variants/314293401/javascript-3acookiebot-renew.html](/content/www4/fr/commerce-media-trends-report/clkn/https/app-unbounce-com/variants/314293401/javascript-3acookiebot-renew.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [Retail media off-site : Criteo et le Groupe JouéClub annoncent un partenariat stratégique | FR - Criteo.com](/content/fr/news/press-releases/2024/11/retail-media-off-site-criteo-et-le-groupe-joueclub-annoncent-un-partenariat-strategique.html) (669 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/fr/commerce-media-trends-report/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [GO キャンペーン | Criteo ヘルプ](/content/help/kb/ja/go-487615/index.html): GO! キャンペーンを開始する際に必要となるすべての情報 (15 words) - [wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-pt-pdf.html](/content/wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-pt-pdf.html) (707 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-de-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-de-pdf.html) (870 words) - [0. The MediaGrid Standard Terms for Demand Partners (20221212).docx](/content/wp-content/uploads/2024/05/the-mediagrid-standard-terms-for-demand-partners-20221212-pdf.html) (1,274 words) - [wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-de-pdf.html](/content/wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-de-pdf.html) (761 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_pt-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_pt-pdf.html) (881 words) - [wp-content/uploads/2025/05/criteo-umbrella-terms-of-service-2025-may-de-pdf.html](/content/wp-content/uploads/2025/05/criteo-umbrella-terms-of-service-2025-may-de-pdf.html) (4,670 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/page/2/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (941 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/page/4/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (628 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/page/3/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (778 words) - [Criteo はデータをどのように保護しますか? | Criteo ヘルプ](/content/help/kb/guide/ja/criteo-bq7tsct6hr/steps/2515393/index.html): Criteo は、年間 9,000 億ドルを超える e コマース取引につながる何兆ものカスタマー ジャーニーの結果として構築された独自のコマース データ セットからオーディエンスを構築します。 Criteo は、収集されたデータがすべて集約され、広告主のビジネスに結び付けられないようにします。協同組合に加盟している広告主からすべてのデータを保護するため、ターゲティングに利用できるセグメントは次の原則に基づいて集計されます。ユーザーのプライバシーを尊重するため、広告主が特定のユーザーを直接ターゲットにできないようにします。したがって、各セグメントは少なくとも 5,000 個の一意の IDで構成されます。クライアントを保護するため、広告主がユーザー ベース全体を直接ターゲットにできないようにしています。したがって、各セグメントは少なくとも 10 社のパートナーで構成され(各オーディエンスには平均して 500 人のパートナーが含まれます)、最大の貢献パートナーは平均してその一意の ID の最大20% まで参加します。これは、単一のドメインを通じて販売されるブランドを直接ターゲットにする広告主は存在しないことを意味します。例えば;広告主が特定のブランド名をターゲットにすると決めた場合、ネットワーク内の少なくとも 10 社のパートナーがそのブランドの製品を共有します。 マーケティング担当者と個人消費者のプライバシーの管理  当社のネットワークに参加しているマーケターとユーザーのプライバシーを保護するために、利用可能なすべての Criteo オーディエンス セグメントはプライバシーに完全に安全であり、再識別不可能またはマーケターのビジネスに起因しないデータ入力を使用して構築されています。 どの市場でも利用可能な Criteo オーディエンス セグメントは、次のデータ保護原則をすべて満たしている必要があります。少なくとも 5,000 以上の一意のユーザー ID最低 10 名以上のパートナー平均カテゴリセグメントあたりのパートナー数: 500平均ブランドセグメントごとのパートナー数: 100特定のセグメントの一意のユーザー ID の 49% を超える貢献をしている広告主はありません広告主は別の広告主のユーザーを直接ターゲットにすることはできませんCriteo がデータを保護する方法の詳細については、 Criteo プライバシー ポリシーをご覧ください。 (67 words) - [Danone | Wavemaker | JP - Criteo.com](/content/jp/success-stories/danone-wavemaker/index.html): Danone、Wavemaker、ASDAが Commerce Maxを活用し、41％の新規顧客を獲得。 (89 words) - [wp-content/uploads/2025/06/commerce-max-specific-terms-of-service-2025-june-fr-pdf.html](/content/wp-content/uploads/2025/06/commerce-max-specific-terms-of-service-2025-june-fr-pdf.html) (1,079 words) - [FIAT | DE - Criteo.com](/content/de/success-stories/fiat/index.html): Fiat minimiert die Kosten pro Lead in der Türkei mit Criteo Dynamic Retargeting. (619 words) - [Новости рекламы и ритейла | Criteo](/content/ru/news/index.html): Познакомьтесь с последними новостями рекламы, которые позволят узнать все об актуальных тенденциях отрасли. Новости ритейла также вызовут ваш интерес. (445 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/page/5/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (648 words) - [wp-content/uploads/2024/11/grid-data-processing-addendum-for-curator-pdf.html](/content/wp-content/uploads/2024/11/grid-data-processing-addendum-for-curator-pdf.html) (2,071 words) - [Microsoft Word - Criteo Umbrella Terms of Service.docx](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-it-pdf.html) (818 words) - [0. The MediaGrid Standard Terms for Curators (20221027).docx](/content/wp-content/uploads/2025/03/the-mediagrid-standard-terms-for-curators-21032025-pdf.html) (3,027 words) - [wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-fr-pdf.html](/content/wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-fr-pdf.html) (960 words) - [wp-content/uploads/2024/05/standard-terms-for-bidcore-customers-20221027-pdf.html](/content/wp-content/uploads/2024/05/standard-terms-for-bidcore-customers-20221027-pdf.html) (3,369 words) - [Criteo annonce la mise à disposition générale de son DSP Commerce Max et dévoile de nouvelles solutions de monétisation pour les retailers. | FR - Criteo.com](/content/fr/news/press-releases/2023/09/criteo-annonce-la-mise-a-disposition-generale-de-son-dsp-commerce-max-et-devoile-de-nouvelles-solutions-de-monetisation-pour-les-retailers.html) (1,085 words) - [Criteo et Mirakl Ads annoncent une collaboration à l’échelle mondiale pour accélérer la croissance des marketplaces | FR - Criteo.com](/content/fr/news/press-releases/2025/07/criteo-et-mirakl-ads-annoncent-une-collaboration-a-lechelle-mondiale-pour-accelerer-la-croissance-des-marketplaces.html) (805 words) - [wp-content/uploads/2024/11/iponweb-data-processing-addendum-pdf.html](/content/wp-content/uploads/2024/11/iponweb-data-processing-addendum-pdf.html) (2,732 words) - [APIドキュメント | Criteo ヘルプ](/content/help/kb/ja/api-338824/index.html): ニーズに合わせてアプリをカスタマイズし、自動化し、拡張する。 (6 words) - [Criteo et Google annoncent une intégration Retail Media Onsite | FR - Criteo.com](/content/fr/news/press-releases/2025/09/criteo-et-google-annoncent-une-integration-retail-media-onsite.html) (677 words) - [wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-de-pdf.html](/content/wp-content/uploads/2025/05/commerce-yield-specific-terms-of-service-2025-may-de-pdf.html) (933 words) - [Commerce Audiences | DE - Criteo.com](/content/de/solutions/commerce-audiences/index.html): Verwandelt Absichten in Commerce-Ergebnisse – mit Zielgruppensegmenten, die auf echten Shopper-Daten basieren. (438 words) - [www4/de/coresight/clkg/https/www2-criteo-com/l/126241/2024-12-30/85z8qb/126241/1735559990v9shckbq/retail_2025_10_trends_shaping_the_retail_media_market_final-pdf.html](/content/www4/de/coresight/clkg/https/www2-criteo-com/l/126241/2024-12-30/85z8qb/126241/1735559990v9shckbq/retail_2025_10_trends_shaping_the_retail_media_market_final-pdf.html) (11 words) - [Criteo nomme Michael Komasinski au poste de Chief Executive Officer | FR - Criteo.com](/content/fr/news/press-releases/2025/01/criteo-nomme-michael-komasinski-au-poste-de-chief-executive-officer.html): Criteo annonce aujourd'hui la nomination par le Conseil d'Administration de Michael Komasinski au poste de Chief Executive Officer et membre du conseil d'administration, à compter du 15 février 2025. M. Komasinski succédera à Megan Clarken qui, comme annoncé précédemment, prend sa retraite et se retire de son rôle de CEO et du conseil d'administration. Mme Clarken jouera un rôle de conseiller senior afin d'assurer une transition en douceur. (897 words) - [www4/de/coresight/clkg/https/www2-criteo-com/l/126241/2024-12-30/85z8qb/126241/1736361406dstaimnt/retail_2025_10_trends_shaping_the_retail_media_market_final__1_-pdf.html](/content/www4/de/coresight/clkg/https/www2-criteo-com/l/126241/2024-12-30/85z8qb/126241/1736361406dstaimnt/retail_2025_10_trends_shaping_the_retail_media_market_final__1_-pdf.html) (11 words) - [www4/de/coresight/clkg/https/www2-criteo-com/l/126241/2024-12-30/85z8qb/126241/1735894552evu64gmz/retail_2025_10_trends_shaping_the_retail_media_market__4_-pdf.html](/content/www4/de/coresight/clkg/https/www2-criteo-com/l/126241/2024-12-30/85z8qb/126241/1735894552evu64gmz/retail_2025_10_trends_shaping_the_retail_media_market__4_-pdf.html) (11 words) - [wp-content/uploads/2025/06/commerce-growth-specific-terms-of-service-2025-june-fr-pdf.html](/content/wp-content/uploads/2025/06/commerce-growth-specific-terms-of-service-2025-june-fr-pdf.html) (1,146 words) - [Criteo en las noticias: presencia en medios](/content/es/news/index.html): Descubre la presencia de Criteo en los medios de comunicación navegando por nuestras novedades y leyendo menciones en las noticias. (426 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/customer-acquisition/index.html): Unter Customer Acquisition versteht man das Gewinnen von Neukunden. Sie umfasst alle offline und online eingesetzten Methoden, um potenzielle Neukunden zu finden und sie zum Kauf zu bewegen. (1,082 words) - [wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-eng-pdf.html](/content/wp-content/uploads/2024/01/commerce-grid-specific-terms-of-service-eng-pdf.html) (661 words) - [www4/de/coresight/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/app-advertising/index.html): App-Werbung: Ads, die Nutzer dazu bringt, eine App zu installieren, mit einer App zu interagieren oder eine App erneut zu installieren. (971 words) - [www4/de/coresight/clkn/https/www-criteo-com.html](/content/www4/de/coresight/clkn/https/www-criteo-com.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/de/coresight/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [Истории успеха | Criteo](/content/ru/success-stories/index.html): Познакомьтесь с историями успеха Criteo: практический анализ ситуаций демонстрирует многократное увеличение продаж у клиентов благодаря Criteo. (576 words) - [www4/de/coresight/clkn/http/www-criteo-com/legal/index.html](/content/www4/de/coresight/clkn/http/www-criteo-com/legal/index.html) (11 words) - [プログラマティック広告のニュース | Criteo](/content/jp/news/index.html): プログラマティック広告などに関するCriteoのニュースや関連記事を読んで、メディアでのCriteoのプレゼンスをチェックしてください。 (81 words) - [디지털 광고 전략 | Criteo](/content/kr/news/index.html): 효율적인 마케팅 캠페인 전략을 전개하여 디지털 광고 효과를 극대화합니다. Criteo의 혁신적인 광고 타게팅 서비스! (810 words) - [Criteo acquiert Brandcrush pour accélérer ses solutions retail media offline | FR - Criteo.com](/content/fr/news/press-releases/2023/03/criteo-acquiert-brandcrush-pour-accelerer-ses-solutions-retail-media-offline.html) (859 words) - [www4/de/coresight/clkn/https/www-criteo-com/privacy/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/de/coresight/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/de/coresight/clkn/https/app-unbounce-com/variants/323706789/javascript-3acookiebot-renew.html](/content/www4/de/coresight/clkn/https/app-unbounce-com/variants/323706789/javascript-3acookiebot-renew.html) (11 words) - [Criteo contracting entities, governing law and jurisdiction_EN-EN - 230904](/content/wp-content/uploads/2023/09/criteo-contracting-entities_-governing-law-and-jurisdiction_en-en-230904-pdf.html) (761 words) - [Copy of - Nuovo: costo dell’acquisizione di clienti | Guida Criteo Commerce Growth](/content/help/kb/guide/it/copy-of-nuovo-costo-dellacquisizione-di-clienti-gz88ghh2it/steps/5071403/index.html): Settembre 2025🚀 Ti presentiamo il costo dell‘acquisizione di clienti, un nuovo parametro incluso nella reportistica. Di cosa si tratta?  Il costo di acquisizione dei clienti è un nuovo parametro misurabile che puoi trovare nei report personalizzati. Questa metrica corrisponde ai costi necessari per portare un nuovo cliente a effettuare il primo acquisto con il tuo brand. Il CAC corrisponde al Costo totale di una campagna o set di annunci, diviso per il Numero di primi acquirenti. I primi acquirenti sono persone che non hanno acquistato sul tuo sito web negli ultimi 13 mesi. I dati disponibili per il calcolo di questo indicatore partono dal 22 agosto 2025. Perché è importante?  Capire quanto sia efficiente il procedimento di acquisizione di nuovi clienti è fondamentale per trovare un equilibrio tra crescita e redditività. Con questa metrica è possibile misurare il costo di acquisizione specifico di ogni campagna, il che ti aiuterà a equilibrare i tuoi investimenti e dividerli tra l’acquisizione graduale di nuovi clienti e il consolidamento di quelli abituali.  Dove si trova?  È possibile trovarla nella sezione Reportistica > Libreria report o nelle colonne personalizzabili della dashboard della campagna. Come utilizzare questa metrica in modo efficace Ecco alcune pratiche e raccomandazioni per ottenere il massimo beneficio: Effettua una segmentazione per dimensioni: utilizza il CAC per campagna, per set di annunci, per canale, per regione, per tipo di creatività. Così facendo, potrai scoprire cosa funziona meglio per acquisire nuovi clienti. Confronta CAC e LTV: fai una stima di quanto un primo cliente potrebbe garantirti nel corso del tempo (acquisti ripetuti, upselling, ecc.). Utilizza il rapporto LTV:CAC per stabilire se le spese di acquisizione sono effettivamente sostenibili. Monitora le tendenze nel corso del tempo: segui attentamente il CAC mese dopo mese o trimestre dopo trimestre.  Tieni d‘occhio il CAC, verifica se il costo di acquisizione è in aumento per capirne la causa (concorrenza, ripetuta visualizzazione degli stessi annunci, targeting non efficiente, creatività obsolete, ecc.) 🌟 Per saperne di più Elenco completo delle metriche disponibili (335 words) - [크리테오 | 성공 사례](/content/kr/success-stories/index.html): 크리테오를 통해 매출을 크게 늘린 세계 유수 고객의 성공 사례를 소개합니다. 크리테오 성공 사례를 통해 여러분도 달라진 미래를 그려보십시오. (100 words) - [Notizie, consigli e strategie di Programmatic Advertising | Criteo](/content/it/news/index.html): Leggi le ultime notizie, scopri le strategie più efficaci e ricevi consigli per ottimizzare le campagne con le nostre risorse di Programmatic Advertising. (789 words) - [Dynamic Retargeting | DE - Criteo.com](/content/de/solutions/dynamic-retargeting/index.html): Sprecht Shopper auf ihrem Weg zum Kauf erneut mit maßgeschneiderten Ads an und erzielt messbare Performance. (460 words) - [wp-content/uploads/2025/06/commerce-yield-specific-terms-of-service-eng-may2025-pdf.html](/content/wp-content/uploads/2025/06/commerce-yield-specific-terms-of-service-eng-may2025-pdf.html) (1,005 words) - [Criteo lance la toute première SSP conçue pour les données Commerce | FR - Criteo.com](/content/fr/news/press-releases/2023/06/criteo-lance-la-toute-premiere-ssp-concue-pour-les-donnees-commerce.html) (708 words) - [Storie di successo e casi di studio | Criteo](/content/it/success-stories/index.html): Scopri le storie di successo, leggi le testimonianze e consulta i casi di studio. Ottieni più risultati con Criteo. (670 words) - [Advertising Trust & Safety | DE - Criteo.com](/content/de/trust-center/ad-trust-and-safety/index.html): Unsere modernen Qualitäts- und Sicherheitslösungen für Ads schützen Brands und Publisher und maximieren gleichzeitig die Geschäftschancen. (419 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/retail-media/index.html): Eine Disziplin, die den Einkauf und Verkauf von Werbung auf Websites und in Apps von Retailern umfasst. Das gängigste Ad-Format ist die gesponserte Produktanzeige, die in der Regel in Suchergebnissen sowie auf Kategorie- und/oder Produktdetailseiten erscheint. (605 words) - [Estelle Decré Ravez, figure leader du Retail Media, rejoint Criteo en tant que Managing Director France | FR - Criteo.com](/content/fr/news/press-releases/2024/06/estelle-decre-ravez-figure-leader-du-retail-media-rejoint-criteo-en-tant-que-managing-director-france.html) (656 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/customer-targeting/index.html): Kunden-Targeting ist die gezielte Ansprache eines Teils eurer Kundenliste, um sie zurückzuholen und so die Sales zu steigern. (1,137 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-tk-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-tk-pdf.html) (815 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/audience-targeting/index.html): Die Praxis, Personengruppen auf der Grundlage gemeinsamer Merkmale (in der Regel als Segmente bezeichnet) anzusprechen, um begrenzte Media-Budgets besser zu konzentrieren und relevantere Werbung auszuspielen. (741 words) - [Cómo funcionan los servicios de Criteo de un entorno a otro | ES - Criteo](/content/es/privacy/como-funcionan-los-servicios-de-criteo-de-un-entorno-a-otro.html): Te contamos información sobre Criteo, las tecnologías y los servicios que ofrecemos anuestros socios y nuestras políticas de recopilación de datos y privacidad. (482 words) - [Danone | Wavemaker | IT - Criteo Success Story](/content/it/success-stories/danone-wavemaker/index.html): Danone, Wavemaker e ASDA ottengono un 41% di nuovi acquirenti grazie a Commerce Max. (401 words) - [Die Partner von Criteo | DE - Criteo.com](/content/de/partners/index.html): Das sind die Partner von Criteo. Unsere Partner aus Werbung und Marketing verfügen über sofort einsatzfähige, leistungsstarke Services für eure Criteo-Kampagnen. (110 words) - [adidas | DE - Criteo.com](/content/de/success-stories/adidas/index.html): adidas erweitert Neukundenstamm mit Commerce Growth. (589 words) - [wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-en-pdf.html](/content/wp-content/uploads/2025/05/commerce-max-specific-terms-of-service-2025-may-en-pdf.html) (584 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-es-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-es-pdf.html) (1,227 words) - [ABOUT YOU | DE - Criteo.com](/content/de/success-stories/about-you/index.html): Auf relevante Ads reagieren selbst eure treuesten Kunden – das zeigt 622% Incremental ROAS bei ABOUT YOU. (577 words) - [Carrefour | Criteo Success Story](/content/success-stories/carrefour/index.html): MAF Carrefour drives omnichannel success with first-party transactional and behavioral data for enhanced onsite display campaigns. (620 words) - [News | DE - Criteo.com](/content/de/news/index.html): Erfahren Sie mehr über die neuesten Trends und Entwicklungen im Digital Werbung. (489 words) - [Page not found | BR - Criteo.com](/content/br/news/press-releases/2026/02/migros-and-criteo-partner-to-enhance-retail-media-offering-in-switzerland.html) (584 words) - [Weltweite Standorte | Criteo](/content/de/contact-us/find-us/index.html): Finden Sie ein Criteo-Büro in Ihrer Nähe. Entdecken Sie über 20 Standorte weltweit, sehen Sie sich die Ausstattung an und kontaktieren Sie einen lokalen Ansprechpartner. (374 words) - [Ressourcen Digitale Werbung | DE - Criteo.com](/content/de/resources/index.html): Erhaltet Insights und aktuelle Daten zu allen Aspekten von AdTech und digitaler Werbung. Entdeckt relevante Trends, lernt neue Strategien kennen und holt euch die Informationen, die ihr für das Wachstum eures Geschäfts benötigt. (575 words) - [Events | DE - Criteo.com](/content/de/events/index.html): Wollt ihr uns live erleben und mit uns sprechen? Hier findet ihr unsere aktuellen Events. (486 words) - [wp-content/uploads/2024/05/iponweb-standard-terms-for-outcomes-based-advertising-20221027-pdf.html](/content/wp-content/uploads/2024/05/iponweb-standard-terms-for-outcomes-based-advertising-20221027-pdf.html) (3,291 words) - [Terms and Conditions Spanish Previous Versions | Criteo](/content/terms-and-conditions/spanish-previous-versions/index.html): Prior versions of the Criteo Commerce Media Platform Terms and Conditions. (191 words) - [FIAT | RU - Criteo.com Success Story](/content/ru/success-stories/fiat/index.html): Fiat в Турции минимизирует стоимость лида с помощьюрешения Criteo Dynamic Retargeting (408 words) - [FIAT | ES - Criteo](/content/es/success-stories/fiat/index.html): Fiat minimiza el coste por lead con Criteo Dynamic Retargetingen Turquía. (611 words) - [What's New? | Guida Criteo Commerce Growth](/content/help/kb/it/whats-new-432083/index.html): Novità: ottimizzazione dell’offerta per il modello di bidding per annunci di video awareness, Novità: report di attribuzione di terzi, Novità: annunci Meta, Novità: transizione dal bidding manuale a Max CPC, Aggiornamento: pagina dei feed - catalogo prodotti, Novità: campagne GO, Novità: targeting video - posizionamenti, Nuovo: costo dell’acquisizione di clienti, Novità: Agente di audience (BETA), Novità: eventi di conversione, Copy of - Nuovo: costo dell’acquisizione di clienti, Nuovo: adaptive sui social, Novità: potenzia la fase di Discovery, Novità: video sui social, Novità: video sui social per le campagne GO (136 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/sparrow/index.html): SPARROW steht für „Secure Private Advertising Remotely Run On Webserver“. (83 words) - [Love, Bonito | JP - Criteo.com](/content/jp/success-stories/love-bonito/index.html): 適切なパートナーを見つけ、H2Hテストで収益を21%向上させたLove, Bonitoの方法とは？ (78 words) - [News | Criteo](/content/news/page/2/index.html): Read the latest Criteo press releases and other ad tech industry news. (601 words) - [Video Advertising  | Criteo](/content/solutions/video-advertising/index.html): Connect with consumers while they watch with their favorite video content. Our solution delivers unparalleled audience reach, scale, and measurement across video and digital environments. (452 words) - [News | Criteo](/content/news/page/4/index.html): Read the latest Criteo press releases and other ad tech industry news. (154 words) - [Microsoft Word - Criteo - 2024 Tax strategy of UK subsidiaries](/content/wp-content/uploads/2024/12/tax-strategy-report-fy24-pdf.html) (885 words) - [de/wp-content/uploads/sites/3/2024/06/modern-slavery-statement-2024-signed-pdf.html](/content/de/wp-content/uploads/sites/3/2024/06/modern-slavery-statement-2024-signed-pdf.html) (753 words) - [Danone | Wavemaker | RU - Criteo.com Success Story](/content/ru/success-stories/danone-wavemaker/index.html): Danone, Wavemaker и ASDA увеличивают число новых для бренда покупателей на 41 % благодаря Commerce Max. (405 words) - [Solutions for agencies | Criteo](/content/business/agencies/index.html): Explore our commerce-powered performance, retail media, and audience solutions for agencies. (588 words) - [Love, Bonito | KR - Criteo](/content/kr/success-stories/love-bonito/index.html): Love, Bonito가 올바른 파트너를발견하고 직접 비교 테스트에서 21%더 높은 매출을 확보할 수 있었던 방법 (312 words) - [Solutions for retailers | Criteo](/content/business/retailers/index.html): Explore our solutions for retailers to monetize site data and traffic. (454 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-tk-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-tk-pdf.html) (664 words) - [Achtung, ROAS Falle - Zum Report-Download | Criteo](/content/go/de/the-roas-trap/index.html): Weltweite Insights aus über 44.000 Kampagnen und Erfahrungen führender Brands zum Erfolg von Retail Media. (294 words) - [Danone | Wavemaker - CN - Criteo Success Story](/content/cn/success-stories/danone-wavemaker/index.html): Commerce Max解决方案助力达能、蔚迈与ASDA获取41%的品牌新增消费者。 (118 words) - [Danone | Wavemaker | ES - Criteo](/content/es/success-stories/danone-wavemaker/index.html): Danone, Wavemaker y ASDA consiguen un 41 % de nuevos compradores de la marca con Commerce Max. (473 words) - [FIAT | IT - Criteo Success Story](/content/it/success-stories/fiat/index.html): Fiat minimizza il costo per lead con il Criteo Dynamic Retargeting in Turchia. (686 words) - [Dynamic Creative Optimization+ | FR - Criteo.com](/content/fr/technology/dco/index.html): Dynamic Creative Optimization+ (DCO+), une technologie unique et brevetée par Criteo. (475 words) - [Commerce Media Platform | JP - Criteo.com](/content/jp/platform/commerce-media-platform/index.html): 世界最大のオープンなコマースデータセットを活用しオープンインターネット上のハイパフォーマンスなアドレッサブル広告を実現します。 (34 words) - [wp-content/uploads/2026/05/criteo-data-protection-agreement-es-pdf.html](/content/wp-content/uploads/2026/05/criteo-data-protection-agreement-es-pdf.html) (2,338 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-tk-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-tk-pdf.html) (787 words) - [wp-content/uploads/2025/07/specific-terms-of-service-curation-data-provision-es-july-2025-pdf.html](/content/wp-content/uploads/2025/07/specific-terms-of-service-curation-data-provision-es-july-2025-pdf.html) (886 words) - [News | Criteo](/content/news/page/5/index.html): Read the latest Criteo press releases and other ad tech industry news. (295 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-tk-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-tk-pdf.html) (647 words) - [www4/en/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/the-roas-trap/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [Dholicladies - CN - Criteo Success Story](/content/cn/success-stories/dholicladies/index.html): How Dholicladies boosts customer loyalty and lifetime value through qualified traffic (79 words) - [The all-in-one Digital Advertising Platform | Criteo](/content/technology/advertising-platform/index.html): Built for Brands, Retailers and Publishers, Criteo's Ad platform helps you to activate and monetize audiences everywhere (506 words) - [Retail 2025 Report. Download now.](/content/go/en/coresight/index.html): Ten trends that will shape retail media in 2025, developed by Coresight Research and sponsored by Criteo. (232 words) - [www4/en/the-roas-trap/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/the-roas-trap/clkn/http/www-criteo-com/legal/index.html) (11 words) - [wp-content/uploads/2024/05/outcomes-based-advertising-creative-guidelines-pdf.html](/content/wp-content/uploads/2024/05/outcomes-based-advertising-creative-guidelines-pdf.html) (749 words) - [Online Shopping’s Missing Mojo: Over Three in Four Consumers Say Ecommerce Is Functional - But Where’s the Fun? | Criteo](/content/news/press-releases/2025/04/online-shoppings-missing-mojo-over-three-in-four-consumers-say-ecommerce-is-functional-but-wheres-the-fun.html): Read the latest Criteo press releases and other ad tech industry news. (949 words) - [wp-content/uploads/2024/05/bidcore-creative-guidelines-pdf.html](/content/wp-content/uploads/2024/05/bidcore-creative-guidelines-pdf.html) (809 words) - [Terms and Conditions Turkish Previous Versions | Criteo](/content/terms-and-conditions/turkish-previous-versions/index.html): Prior versions of the Criteo Commerce Media Platform Terms and Conditions. (203 words) - [Criteo、日本のデジタルマーケティングの課題を明らかにする マーケターの意識調査を発表 | JP - Criteo.com](/content/jp/news/press-releases/2025/02/criteo-unveils-marketer-survey-report-of-digital-marketing-trends-in-japan.html) (42 words) - [wp-content/uploads/2024/05/the-mediagrid-buyer-and-seller-policies-pdf.html](/content/wp-content/uploads/2024/05/the-mediagrid-buyer-and-seller-policies-pdf.html) (733 words) - [Dholicladies | KR - Criteo](/content/kr/success-stories/dholicladies/index.html): 유효 트래픽을 통해 고객의 충성도와 생애가치를 향상시킨 Dholicladie (319 words) - [www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/app-advertising/index.html](/content/www4/rise-of-savvy-shoppers-kr/clkn/https/www-criteo-com/kr/app-advertising/index.html) (11 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-es-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-es-pdf.html) (1,032 words) - [MIRANE](/content/wp-content/uploads/2025/07/criteo-contracting-entities-governing-law-and-jurisdiction-es-mayo-2025-pdf.html) (819 words) - [Criteo and dentsu Announce Global Commerce Media Partnership | Criteo](/content/news/press-releases/2025/06/criteo-and-dentsu-announce-global-commerce-media-partnership.html): Read the latest Criteo press releases and other ad tech industry news. (748 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-es-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-es-pdf.html) (890 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_tr-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_tr-pdf.html) (376 words) - [wp-content/uploads/2024/05/iponweb-sub-processors-pdf.html](/content/wp-content/uploads/2024/05/iponweb-sub-processors-pdf.html) (86 words) - [Criteo Reports Record Fourth Quarter 2024 Results | Criteo](/content/news/press-releases/2025/02/criteo-reports-record-fourth-quarter-2024-results/index.html): Read the latest Criteo press releases and other ad tech industry news. (270 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-es-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-es-pdf.html) (874 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-may-2025-tk-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-may-2025-tk-pdf.html) (209 words) - [wp-content/uploads/2024/05/the-media-grid-sub-processors-pdf.html](/content/wp-content/uploads/2024/05/the-media-grid-sub-processors-pdf.html) (90 words) - [The ROAS Trap - Download Free Report | Criteo](/content/go/en/the-roas-trap/index.html): Global insights from brands, agencies, retailers, and publishers going all-in on ad tech’s hottest opportunity. (283 words) - [wp-content/uploads/2024/05/media-seller-take-down-policy-pdf.html](/content/wp-content/uploads/2024/05/media-seller-take-down-policy-pdf.html) (141 words) - [wp-content/uploads/2024/05/bidcore-policies-pdf.html](/content/wp-content/uploads/2024/05/bidcore-policies-pdf.html) (186 words) - [La promessa della privacy di Criteo | Guida Criteo Commerce Growth](/content/help/kb/guide/it/la-promessa-della-privacy-di-criteo-pdiw4yiawh/steps/775742-775743/index.html): Per Criteo, la privacy non è un ripensamento: è il nostro principio guida. In qualità di azienda francese fondata nel 2005, le protezioni della privacy di Criteo hanno costantemente aderito o superato quanto richiesto dalla legge, incluso il GDPR, per oltre 14 anni. Comprendiamo la sensibilità dei dati dei clienti e ci impegniamo a proteggerne la riservatezza e la sicurezza. Noi sempre: Raccogliere solo i dati necessari per fornire il nostro servizio Memorizza l'hash SHA256 dell'hash MD5 delle e-mail Riduci al minimo la conservazione dei dati Garantire la sicurezza dei dati Fornire uno strumento di opt-out intuitivo Noi mai: Registra direttamente le informazioni di identificazione Archivia tutti i file originali contenenti e-mail Usa o archivia i dati del tuo pubblico per qualsiasi altro scopo Impatto sulla tua proprietà intellettuale rispetto ai dati dei clienti Utilizzare qualsiasi data center di proprietà o gestito di terze parti Leadership di settore: investire nelle migliori pratiche Criteo dispone di un ampio numero di certificazioni che vengono riviste annualmente da organismi di governo e standard, e supporta iniziative che offrono maggiore trasparenza e controllo agli utenti. Siamo un sostenitore dello IAB Transparency and Consent Framework e siamo stati i primi ad adottare le migliori pratiche del settore come il programma AdChoices, oltre a: (534 words) - [www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/app-advertising/index.html](/content/www4/jp/commerce-audiences-guide/clkn/https/www-criteo-com/jp/app-advertising/index.html) (11 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/supply-partner-guidelines/index.html) (11 words) - [www4/jp/commerce-audiences-guide/clkn/http/www-criteo-com/legal/index.html](/content/www4/jp/commerce-audiences-guide/clkn/http/www-criteo-com/legal/index.html) (11 words) - [wp-content/uploads/2026/02/agentic-commerce-recommendation-service-press-release-pdf.html](/content/wp-content/uploads/2026/02/agentic-commerce-recommendation-service-press-release-pdf.html) (832 words) - [www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html](/content/www4/rise-of-savvy-shoppers-jp/clkn/https/www-criteo-com/jp/terms-and-conditions/index.html) (11 words) - [Retail Media | FR - Criteo.com](/content/fr/digital-advertising-glossary/retail-media/index.html): Discipline qui comprend l’achat et la vente de publicité sur les sites web et les applications des retailers. Le format d’annonce le plus courant est l’annonce de produit sponsorisé, généralement affichée sur les résultats de recherche, les catégories et/ou les pages de détail des produits. (696 words) - [더 스마트해진 구매자들](/content/go/rise-of-savvy-shoppers-kr/index.html): 한국 소비자의 스냅샷을 통해 5가지 주요 트렌드에 대해 자세히 알아보세요. (245 words) - [Display Advertising (Publicité display) | FR - Criteo.com](/content/fr/digital-advertising-glossary/display-advertising/index.html): Annonce visuelle placée sur des sites web, des réseaux sociaux ou des applications. Il s’agit généralement d’une bannière publicitaire sous forme d’image, de texte ou de vidéo. Lorsque le consommateur clique dessus, l’annonce le redirige vers un site Web ou une page de renvoi. (1,202 words) - [Diretrizes para publicidade da Criteo | BR - Criteo.com](/content/br/advertising-guidelines/index.html): A Criteo, plataforma líder de ad tech para a internet aberta, segue as melhores práticas de publicidade e privacidade de dados do setor, exigindo que seus parceiros adotem todas as medidas cabíveis para não veicularem produtos, serviços e conteúdos proibidos. (1,536 words) - [Audience Targeting (Ciblage d’audience) | FR - Criteo.com](/content/fr/digital-advertising-glossary/audience-targeting/index.html): Pratique consistant à cibler des personnes sur la base de caractéristiques communes (généralement appelées segments) afin de mieux investir des budgets médias limités et de fournir une publicité plus pertinente. (866 words) - [SPARROW | FR - Criteo.com](/content/fr/digital-advertising-glossary/sparrow/index.html): Acronyme de « Secure Private Advertising Remotely Run On Webserver ». (102 words) - [In che modo Criteo protegge i tuoi dati? | Guida Criteo Commerce Growth](/content/help/kb/guide/it/in-che-modo-criteo-protegge-i-tuoi-dati-bq7tsct6hr/steps/2515393/index.html): Criteo costruisce audience dal nostro esclusivo set di dati commerciali, che è il risultato di trilioni di percorsi dei clienti che si traducono in oltre 900 miliardi di dollari in transazioni e-commerce annuali. Criteo si assicura che tutti i dati raccolti siano aggregati e non possano essere ricollegati all'attività di un inserzionista. Per proteggere tutti i dati dagli inserzionisti che fanno parte della nostra cooperativa, tutti i segmenti disponibili per il targeting vengono aggregati in base ai seguenti principi: Per rispettare la privacy degli utenti, ci assicuriamo che nessun inserzionista possa rivolgersi direttamente a un determinato utente. Pertanto, ogni segmento è composto da almeno 5.000 ID univoci. Per proteggere i nostri clienti , ci assicuriamo che nessun inserzionista possa rivolgersi direttamente a un'intera base di utenti. Pertanto, ogni segmento è composto da almeno 10 partner (in media ogni audience contiene 500 partner) e il partner contribuente più grande partecipa in media fino al 20% dei suoi ID univoci. Ciò significa che nessun inserzionista può indirizzare direttamente un marchio venduto tramite un singolo dominio. Per esempio; se un inserzionista decide di scegliere come target un marchio specifico, almeno 10 partner nella nostra rete condividono i prodotti di quel marchio. Gestione della privacy dei marketer e dei singoli consumatori  Per proteggere i marketer che fanno parte della nostra rete e la privacy degli utenti, tutti i segmenti di pubblico di Criteo resi disponibili sono completamente protetti dalla privacy e costruiti utilizzando input di dati che non sono reidentificabili o attribuibili all'attività di alcun marketer. Un segmento di audience Criteo disponibile in qualsiasi mercato deve soddisfare tutti i seguenti principi di protezione dei dati: Minimo di oltre 5.000 ID utente univoci Almeno 10+ partner Media partner per segmento di categoria: 500 Media partner per segmento di marca: 100 Nessun inserzionista contribuisce per più del 49% degli ID utente univoci per un determinato segmento Nessun inserzionista può indirizzare direttamente gli utenti di un altro inserzionista Per saperne di più su come Criteo protegge i tuoi dati, dai un'occhiata alla Criteo Privacy Policy . (345 words) - [An introduction to commerce audiences](/content/www4/jp/commerce-audiences-guide/index.html): Learn about how commerce audiences can help you diversify your ad investments and drive better results. (56 words) - [賢くショッピングする消費者～インフレ下の購買意欲や行動に関する調査レポート](/content/go/rise-of-savvy-shoppers-jp/index.html): 世界的なインフレ環境下で、消費者の購買意欲や行動はどのように変化しているのか？Criteoは、日本の消費者1,254人を含む、世界9か国、12.400人の消費者を対象に、アンケート調査を実施しました。 (96 words) - [Política de Privacidade do Website Criteo | BR - Criteo.com](/content/br/privacy/corporate-privacy-policy/index.html): A política de privacidade da Criteo norteia e detalha nossos princípios de coleta e uso de dados pessoais. Nossos serviços de marketing digital seguem rígidas normas de compartilhamento, segurança e retenção de dados para proteger consumidores, clientes e parceiros. (686 words) - [Criteo Appoints Michael Komasinski as Chief Executive Officer | Criteo](/content/news/press-releases/2025/01/criteo-appoints-michael-komasinski-as-chief-executive-officer.html): Read the latest Criteo press releases and other ad tech industry news. (717 words) - [help/kb/guide/it/guida-rapida-per-lintegrazione-sgmijr59lm/steps/775706/index.html](/content/help/kb/guide/it/guida-rapida-per-lintegrazione-sgmijr59lm/steps/775706/index.html) (85 words) - [PowerPoint Presentation](/content/es/wp-content/uploads/sites/8/2022/03/21-sheet-1pmn-what-is-1pmn-es-pdf.html) (1,010 words) - [API Documents | Guida Criteo Commerce Growth](/content/help/kb/it/api-documents-338824/index.html): Customize apps to your needs, then automate and scale them. (9 words) - [help/kb/it/addressability-377047/index.html](/content/help/kb/it/addressability-377047/index.html) (18 words) - [Criteo Named a Leader in IDC MarketScape's 2024 Worldwide Retail Media Network Service Providers Vendor Assessment | Criteo](/content/news/press-releases/2024/10/criteo-named-a-leader-in-idc-marketscapes-2024-worldwide-retail-media-network-service-providers-vendor-assessment.html): Read the latest Criteo press releases and other ad tech industry news. (803 words) - [Opportunity Snapshot: Retail Media's Moment](/content/www2/ebook-retail-medias-moment/index.html) (97 words) - [Endeavour Group Expands Partnership with Criteo to Maximise its Retail Media Offering | Criteo](/content/news/press-releases/2025/03/endeavour-group-expands-partnership-with-criteo-to-maximise-its-retail-media-offering.html): Read the latest Criteo press releases and other ad tech industry news. (480 words) - [The Criteo privacy promise | Commerce Growth Help Center](/content/help/kb/guide/en/the-criteo-privacy-promise-pdiw4yiawh/steps/775742/index.html): For Criteo, privacy is not an afterthought — it’s our guiding principle.  As a French company founded in 2005, Criteo’s privacy protections have consistently adhered to or surpassed what’s been required by law, including the GDPR, for over 14 years. We understand the sensitivity of customer data and are committed to protecting its confidentiality and security.    We always:Collect only the data that is required to deliver our service Store SHA256 hash of MD5 hash of emails Minimize data retention Ensure data security Provide a user-friendly opt-out tool   We never: Record directly identifying information Store any original files containing hashed emails beyond 90 daysUse or store your audience data for any other purpose Impact your intellectual property with respect to customer data Use any 3rd-party-owned or managed data centers   Industry leadership: Investing in best practices  Criteo has an extensive number of certifications that are reviewed annually by governing and standards bodies, and supports initiatives that deliver greater transparency and control to users. We are a proponent of the IAB Transparency and Consent Framework and were early adopters of industry best practices such as the AdChoices program, as well as: (473 words) - [Fale conosco | BR - Criteo.com](/content/br/contact-us/index.html): Se você quer conhecer um pouco mais a Criteo, líder de marketing de performance, entre em contato conosco e fale um pouco sobre você. Se você quiser, podemos enviar email marketing relacionado a produtos, serviços e eventos, sempre preservando seus dados pessoais em conformidade com nossa política de privacidade. (633 words) - [wp-content/uploads/2026/02/criteo-x-jb-hi-fi-final-pr_10-feb-pdf.html](/content/wp-content/uploads/2026/02/criteo-x-jb-hi-fi-final-pr_10-feb-pdf.html) (669 words) - [調査レポート：動画とコネクテッドTVを取り巻く現状](/content/go/jp/the-state-of-video-connected-tv-jp/index.html): 日本の消費者1,050名にアンケート調査を行い、ストリーミング配信動画や動画形式の広告を消費者がどのように受け止めているのか、また米国を中心に盛り上がりを見せるCTVを含む動画のトレンドを紐解きました。 (35 words) - [Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media | Criteo](/content/news/press-releases/2025/06/criteo-debuts-auction-based-display-ads-to-help-clients-unlock-more-value-in-retail-media.html): Read the latest Criteo press releases and other ad tech industry news. (763 words) - [wp-content/uploads/2026/02/press-release_retail-media_criteo_migros_en-pdf.html](/content/wp-content/uploads/2026/02/press-release_retail-media_criteo_migros_en-pdf.html) (548 words) - [Menções Legais | BR - Criteo.com](/content/br/legal/index.html): Como empresa global de marketing de performance e atenta às melhores práticas do setor, a Criteo segue rígidos termos legais para conformidade com as leis de privacidade e segurança de dados pessoais e com as leis de propriedade intelectual. (739 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/platform/commerce-growth/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/platform/commerce-growth/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/shopper-journey/clkg/https/www2-criteo-com/l/126241/2024-09-16/85v5jj/126241/1726486463mow9dzkd/24_capturing_the_constant_consumer___eng-pdf.html](/content/www4/en/shopper-journey/clkg/https/www2-criteo-com/l/126241/2024-09-16/85v5jj/126241/1726486463mow9dzkd/24_capturing_the_constant_consumer___eng-pdf.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/platform/commerce-max/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/platform/commerce-max/index.html) (11 words) - [Diretrizes para publishers parceiros da Criteo | BR - Criteo.com](/content/br/supply-partner-guidelines/index.html): A Criteo segue as melhores práticas do setor de marketing digital e, por isso, exige que publishers parceiros sigam todas as diretrizes de conformidade para total transparência com os consumidores. Isso inclui uso de cookies, restrições de conteúdo, uso de informações pessoais, linguagem apropriada, entre outros. (719 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/advertising-guidelines/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/advertising-guidelines/index.html) (11 words) - [www4/en/shopper-journey/clkn/http/www-criteo-com/legal/index.html](/content/www4/en/shopper-journey/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/customer-targeting-for-commerce-marketing/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/customer-targeting-for-commerce-marketing/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com.html) (11 words) - [www4/en/shopper-journey/clkn/https/app-unbounce-com/variants/322766392/javascript-3acookiebot-renew.html](/content/www4/en/shopper-journey/clkn/https/app-unbounce-com/variants/322766392/javascript-3acookiebot-renew.html) (11 words) - [Nossos parceiros | BR - Criteo.com](/content/br/privacy/our-partners/index.html): Access a list of Criteo's partners, with links to their privacy policies so you can understand their privacy practices and any options that they provide you for exercising your rights on data related to you. (664 words) - [Escritórios globais | Criteo](/content/br/contact-us/find-us/index.html): Encontre um escritório da Criteo perto de você. Explore nossos mais de 20 escritórios globais, descubra as comodidades e entre em contato com um representante local. (626 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/talk-to-an-expert/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/talk-to-an-expert/index.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [www4/en/shopper-journey/clkn/https/www-criteo-com/privacy/index.html](/content/www4/en/shopper-journey/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/what-is-retargeting/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/what-is-retargeting/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/customer-acquisition-for-commerce-marketing/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/terms-and-conditions/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/terms-and-conditions/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/privacy/criteo-works-with-the-following-platforms/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/app-unbounce-com/variants/307199591/javascript-3acookiebot-renew.html](/content/www4/rise-of-savvy-shoppers/clkn/https/app-unbounce-com/variants/307199591/javascript-3acookiebot-renew.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/app-advertising/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/app-advertising/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/supply-partner-guidelines/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/supply-partner-guidelines/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/http/www-criteo-com/legal/index.html](/content/www4/rise-of-savvy-shoppers/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/privacy/index.html](/content/www4/rise-of-savvy-shoppers/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Diretrizes de privacidade para clientes e publishers parceiros da Criteo | BR - Criteo.com](/content/br/criteo-privacy-guidelines-for-clients-and-publisher-partners.html): Como uma empresa global de ad tech, a Criteo é expert em lidar com as diferentes normas e regulamentos do setor. Privacidade e proteção de dados orientam as boas práticas no mercado. Nossas diretrizes para clientes e publishers parceiros são rígidas e seguem as mais modernas legislações, como GDPR, CCPA ou LGPD. (1,247 words) - [Terms and Conditions | BR - Criteo.com](/content/br/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (186 words) - [Criteo e Zepto fazem parceria para impulsionar nova onda de Quick Commerce na Índia | BR - Criteo.com](/content/br/news/press-releases/2026/06/criteo-e-zepto-fazem-parceria-para-impulsionar-nova-onda-de-quick-commerce-na-india.html): A parceria permite à Zepto veicular campanhas personalizadas de retail media offsite para impulsionar a visibilidade e a performance de marcas líderes. (554 words) - [Criteo participa de projeto piloto de publicidade da OpenAI no ChatGPT | BR - Criteo.com](/content/br/news/press-releases/2026/04/criteo-joins-openai-advertising-pilot-in-chatgpt/index.html) (1,031 words) - [Notícias | BR - Criteo.com](/content/br/news/page/5/index.html): Veja aqui recursos, notícias e artigos sobre o que é mídia programática e como melhor otimizar os seus anúncios digitais. (835 words) - [Notícias | BR - Criteo.com](/content/br/news/page/4/index.html): Veja aqui recursos, notícias e artigos sobre o que é mídia programática e como melhor otimizar os seus anúncios digitais. (525 words) - [Fine Wines | BR - Criteo.com](/content/br/success-stories/fine-wines/index.html): Fine Wines aumenta as vendas com campanha de conversão na web. (466 words) - [Criteo anuncia intenção de mudar domicílio para Luxemburgo e listar ações ordinárias na Nasdaq | BR - Criteo.com](/content/br/news/press-releases/2025/10/criteo-announces-intention-to-redomicile-to-luxembourg-and-list-ordinary-shares-on-nasdaq.html) (810 words) - [JB Hi-Fi lança primeira Retail Media Network de eletrônicos de consumo da Austrália com Criteo | BR - Criteo.com](/content/br/news/press-releases/2026/02/jb-hi-fi-launches-australias-first-consumer-electronics-retail-media-network-with-criteo.html): Parceria amplia opções de retail media e fortalece liderança da Criteo na Austrália (651 words) - [Notícias | BR - Criteo.com](/content/br/news/page/3/index.html): Veja aqui recursos, notícias e artigos sobre o que é mídia programática e como melhor otimizar os seus anúncios digitais. (842 words) - [Notícias | BR - Criteo.com](/content/br/news/page/2/index.html): Veja aqui recursos, notícias e artigos sobre o que é mídia programática e como melhor otimizar os seus anúncios digitais. (749 words) - [Criteo e Google anunciam integração de retail media onsite | BR - Criteo.com](/content/br/news/press-releases/2025/09/criteo-and-google-announce-onsite-retail-media-integration.html) (667 words) - [Criteo nomeia Edouard Dinichert, veterano da Amazon, como Chief Customer Officer | BR - Criteo.com](/content/br/news/press-releases/2026/04/criteo-nomeia-edouard-dinichert-veterano-da-amazon-como-chief-customer-officer.html) (1,006 words) - [Criteo e DoorDash firmam parceria plurianual para expandir acesso a retail media | BR - Criteo.com](/content/br/news/press-releases/2025/10/criteo-and-doordash-sign-multi-year-partnership-to-expand-retail-media-access.html) (755 words) - [Migros e Criteo firmam parceria para aumentar oferta de retail media na Suíça | BR - Criteo.com](/content/br/news/press-releases/2026/06/migros-and-criteo-partner-to-enhance-retail-media-offering-in-switzerland.html) (719 words) - [Criteo apresenta Serviço de Recomendação para Agentic Commerce para potencializar assistentes de compras com IA | BR - Criteo.com](/content/br/news/press-releases/2026/02/criteo-introduces-agentic-commerce-recommendation-service-to-power-ai-shopping-assistants.html) (846 words) - [Criteo divulga resultados sólidos do terceiro trimestre de 2025 | BR - Criteo.com](/content/br/news/press-releases/2026/06/criteo-divulga-resultados-solidos-do-terceiro-trimestre-de-2025.html): Eleva previsão de margem para o ano fiscal de 2025Anuncia intenção de mudar sua sede para Luxemburgo e listar ações ordinárias na Nasdaq. Nomeia Edouard Dinichert, veterano da Amazon, como Chief Customer Officer. (1,062 words) - [Flipkart e Criteo impulsionam engajamento de marca bem-sucedido da Motorola na Índia | BR - Criteo.com](/content/br/news/press-releases/2025/08/flipkart-and-criteo-empower-motorolas-successful-brand-engagement-in-india.html) (954 words) - [Criteo promove Connor McGogney a Chief Strategy Officer | BR - Criteo.com](/content/br/news/press-releases/2026/06/criteo-promove-connor-mcgogney-a-chief-strategy-officer.html): Leia os press releases mais recentes da Criteo e outras notícias sobre o setor de AdTech. (469 words) - [Criteo、OpenAI とのインテグレーションに関する最新のアップデートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2026/06/an-update-on-criteos-integration-with-openai/index.html) (22 words) - [Criteo、AIエージェントの未来を読み解く：消費者とマーケターの意識調査を発表 | JP - Criteo.com](/content/jp/news/press-releases/2025/10/criteo-unveils-findings-of-a-new-survey-into-the-future-of-agentic-ai.html): コマースメディアを展開するCriteo(クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、一般消費者および企業でデジタル広告業務に関与するビジネスパーソンを含む500名以上を対象に実施した「消費者とマーケターから見たAIエージェント：認知・活用意向に関する調査」を発表しました。 (37 words) - [Criteo、AIショッピングアシスタント向け 「エージェンティック・コマース・レコメンデーション・サービス」を発表 | JP - Criteo.com](/content/jp/news/press-releases/2026/02/criteo-introduces-agentic-commerce-recommendation-service-to-power-ai-shopping-assistants.html): コマースのエコシステムをつなぐグローバルプラットフォームであるCriteo(クリテオ、本社:フランス、日本代表取締役:グレース・フロム、以下Criteo)は、独自のコマースインテリジェンスを基盤に、AIショッピングアシスタント向けに最適化された高精度な商品レコメンデーションを可能にする「エージェンティック・コマース・レコメンデーション・サービス」 を発表しました。 (102 words) - [Criteo、Googleとリテールメディアにおけるオンサイト広告の連携を発表 | JP - Criteo.com](/content/jp/news/press-releases/2025/09/criteo-announces-partnership-with-google-for-on-site-retail-advertising.html): 広告主はGoogleのSearch Ads 360を通じ、Criteoのリテールメディアのプレミアムインベントリに広告キャンペーンを拡大でき、小売業者はデマンドが促進され、測定可能な成長を実現 (92 words) - [Criteo、2026年春夏の世界旅行動向を分析した最新レポートを発表 | JP - Criteo.com](/content/jp/news/press-releases/2026/07/criteo-unveils-latest-report-on-global-travel-trends-for-spring-summer-2026.html) (64 words) - [Page not found | IT - Criteo](/content/it/solutions/retail-media-platform/index.html) (446 words) - [Criteo、エドゥアール・ディニシェールを 最高顧客責任者（CCO）に任命 | JP - Criteo.com](/content/jp/news/press-releases/2025/10/criteo-names-amazon-veteran-edouard-dinichert-as-chief-customer-officer.html) (61 words) - [Glossary of advertising | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/glossario-de-publicidade-yus31dbk7l/steps/2331986/index.html): A Advertiser: An advertiser is an entity that pays for a website or brand to be advertised. They are on the “demand” side of ad marketing and they are looking to spread a specific message about their product. Ad sets: Ads are grouped in ad sets, which define how they are distributed and to which audience. There can be many ad sets per Campaign and many ads per ad set, but you only need one of each to get started.API: An application programming interface is a way for two or more computer programs to communicate with each other. B Banner ads: One of the longest-serving advertising forms, banner ads place static or animated image ads above or around a website, typically only occasionally, but sometimes continuously.  C Campaign: A framework used to distribute your ads to your audience. Click-through attribution: A metric used to demonstrate the precise value of an ad. This is done by tracking clicks on an ad, all the way to purchase.Conversion Events: Conversion Events are specific actions on your website or app that you track, report on, and use as objective goals in your campaigns. CPM: Cost per mile is the amount advertisers pay to publishers for every 1,000 ad impressions, and it is also known as cost per thousand (mile means 1,000 in Latin). This metric helps publishers keep track of the number of resources they should allocate to their portfolio to keep it net-positive.  Creative: Describes a single advertisement. Creatives are files that you upload to the system, and they need to be moderated before they can be used.  CTR: Click-through rate is the percentage of users who saw an ad and clicked on it. This metric helps app advertisers understand the ratio of users who clicked on their ad and got redirected to their website. Click-through rate (CTR) = clicks/impressions. CVR: The conversion rate is the measure of what proportion of people are persuaded by advertising to take a particular action, such as clicking on a link or making a purchase.  D DAU: Daily active user is a metric that shows the total amount of users who visit a website daily. DAU offers a glimpse into how successful a website is, as it shows how immersed users are and how sticky it is. DSP: A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interfaceIImpression (or Display): Impressions in digital marketing tell advertisers and developers how many times an ad was viewed by users. K KPI: A performance indicator or key performance indicator is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages. L LTV: Lifetime value estimates the revenue a single user generates throughout their entire life within a website. It helps predict a user’s monetary value over time. This figure is directly linked to retention because the longer a user stays, the more items they add to their cart M MAU: Monthly active user is a metric that shows how many people open the website at least once each month. Often contrasted with DAU (daily active users). P Publisher: A publisher provides the capability and inventory that allows advertisers to run ads on their websites (supply). A publisher can be a website that sells space on their property to advertisers and agencies. R Retention rate: The percentage of users who continue engaging with a website over time. The retention rate is typically measured in days after users first visit a website. i.e.: seven days (D7), one day (D1), etc. ROAS: Return on advertising spend is a revenue-based metric used to calculate the efficiency and performance of digital advertising spend. ROAS is calculated by dividing the amount of revenue generated by an ad campaign by the amount spent on that ad campaign. S SKAdNetwork: StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level. U UA: User acquisition covers the many methods for gaining users. Often, its use refers to the likes of CPI schemes, but advertising and marketing a product is also an act of user acquisition.  UTC: Coordinated universal time, or UTC, is the primary time standard by which the world regulates clocks and time. It is within about one second of mean solar time at 0° longitude, such as UT1, and is not adjusted for daylight saving time. It is effectively a successor to Greenwich Mean Time (GMT). Unified Auction: This is a programmatic feature that gives multiple demand-side partners (DSPs) the ability to compete for the same advertising spot. W Waterfall: Also known as waterfall mediation, this refers to a style of auction for ad selling that orders the advertiser's bids by descending order of set cost per mile (CPM). The waterfall organizes ad sources in a way that is meant to yield the highest CPMs for advertisers and increase revenue for publishers.  Unable to find the information you are looking for? Visit this detailed glossary with definitions of more terminologies.  (855 words) - [O que é um KPI? Como determinar o objetivo certo para o seu negócio | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/o-que-e-um-kpi-como-determinar-o-objetivo-certo-para-o-seu-negocio-qtwbp9dhx0/steps/775720/index.html): Um KPI ou Indicador Chave de Desempenho é o objetivo que você deseja alcançar. Em outras palavras, é como você mede o sucesso de uma campanha. Como cada empresa, cada campanha de marketing é única. Cada profissional de marketing tem uma visão diferente de sucesso. E é por isso que estabelecer indicadores-chave de desempenho (KPIs) é tão importante quando você lança uma nova campanha. Você pode começar fazendo algumas perguntas básicas: qual é o foco do negócio? Você está vendendo mercadorias, tentando gerar leads ou gerando assinaturas? Para campanhas da Criteo, os KPIs comuns são ROAS, COS ou CPO. Vamos quebrar isso. Retorno sobre o investimento em publicidade (ROAS) Esse KPI mostra quanta receita você obtém para cada dólar gasto com anúncios. O ROAS é expresso como uma proporção, como 2:1. Se o seu KPI for um ROAS de 2:1, isso significa que você deseja US$ 2 de receita para cada US$ 1 investido. Em outras palavras, se você gastou R$ 500,00 em uma campanha publicitária, deseja gerar R$ 1.000,00 em receita. Custo de venda (COS) Isso mostra o custo do anúncio como uma porcentagem da receita de vendas e é calculado dividindo os gastos com anúncios pela receita gerada. COS é expresso como uma porcentagem. Por exemplo, um gasto de US$ 1 com anúncio dividido por US$ 2 de receita equivale a 50% de COS. Custo por pedido (CPO) Isso mede o custo para gerar uma única venda. É calculado dividindo seus gastos com anúncios pelo número total de conversões ou pedidos. O CPO é expresso como um valor em dólares. Se você gastou $ 100 e a campanha gerou 25 pedidos, seu CPO seria 100 dividido por 25 ou $ 4. KPIs secundários Depois de estabelecer seus KPIs principais, você pode considerar alguns KPIs adicionais que os profissionais de marketing costumam usar para medir a eficácia da campanha. Alguns são usados para medir a conscientização, enquanto outros são para desempenho: Métricas de conscientização: Alcance: a porcentagem de seu público que sua campanha está influenciando. Custo por mil impressões (CPM): uma métrica de relatórios padrão e um modelo de preços para publicidade digital. Se você comprar 10.000 impressões a um CPM de US$ 2,00, isso custará US$ 20. Cliques: o número de cliques em seu anúncio. Taxa de cliques (CTR): a porcentagem de usuários que clicaram em seu anúncio em relação ao total de impressões. Se você teve 1.000 impressões e 10 cliques, sua CTR é de 1%. Métricas de desempenho: Taxa de conversão (CR): a taxa na qual compradores ou leads convertem para o próximo estágio, seja por meio de uma compra ou assinatura. Taxa de conversão de cliques (CTC%): a porcentagem de usuários que veem seu anúncio, clicam e convertem. Taxa de conversão de exibição (VTC%): a porcentagem de usuários que veem seu anúncio, não clicam, mas retornam mais tarde ao seu site para converter. Eficiência vs. Escala Esses KPIs não devem ser medidos no vácuo. Seu foco número um como profissional de marketing digital deve ser o gerenciamento de custos, mas se seu orçamento for muito baixo, você pode não ver nenhum resultado de sua campanha. Isso é o que chamamos de “eficiência x escala”. Uma campanha que caminha na linha entre escala e eficiência é a melhor campanha que você pode executar. Analise uma variedade de fatores, incluindo custos operacionais, margens, custos de envio e muitos outros, para chegar a uma meta realista de ROI — uma que permitirá que você chegue ao maior número possível de usuários de alto valor com o direito anúncio na hora certa. Ao entender como sua empresa define o sucesso, podemos descobrir as melhores estratégias para aumentar suas campanhas. Saiba como criar uma nova campanha aqui. (634 words) - [Loft | BR - Criteo.com](/content/br/success-stories/loft/index.html): Como a plataforma imobiliária Loft aumenta o tráfego e gera mais gastando menos com a Criteo. (647 words) - [Page not found | Criteo](/content/kr-ec-97-90-ec-84-9c/index.html) (227 words) - [Curation Deals & Supply Packages | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/curation-deals-supply-packages-360314/index.html): Deal & Supply Package Setup, Troubleshooting Deals Performance, Curation Deals & Supply Packages FAQs, Deal Optimization with Third-party DSP Reporting , Programmatic Guaranteed (PG) Deal Guide for Buyers, Supply Marketplace for Curators (13 words) - [Todd Parsons | Chief Product Officer (CPO) e Presidente de Performance Media na Criteo,](/content/br/company/team/todd-parsons/index.html): Ele é responsável pela estratégia e inovação de produto para diversificar e transformar os recursos da plataforma Criteo. (194 words) - [Suporte Criteo Commerce Growth](/content/help/kb/pt/index.html): What's New? , Primeiros passos, Gerenciar campanhas, Relatórios e analytics, Conta e cobrança, Solução de problemas, Documentos API, Data and AI, GO Campaigns (41 words) - [Page not found | ES - Criteo](/content/es/solutions/audiences/index.html) (712 words) - [Privacidade e segurança | Suporte Criteo Commerce Growth](/content/help/kb/pt/privacidade-e-seguranca-105042/index.html): GDPR, CCPA e leis de privacidade, A promessa de privacidade da Criteo, Transparência e Estrutura de Consentimento, Como a Criteo protege seus dados? (52 words) - [Criteo em poucas palavras | Suporte Criteo Commerce Growth](/content/help/kb/pt/criteo-em-poucas-palavras-327088/index.html) (9 words) - [Sherry Smith | presidente de mídia de varejo na Criteo](/content/br/company/team/sherry-smith/index.html): Sherry Smith é presidente de mídia de varejo na Criteo, onde lidera a estratégia global de mídia de varejo da empresa, promovendo soluções de monetização escaláveis impulsionadas por tecnologia orientada por IA. (162 words) - [Diarmuid Gill, CTO na Criteo](/content/br/company/team/diarmuid-gill/index.html): Ele é responsável por gerenciar as equipes de R&D na Europa e nos EUA, cuja missão é entregar publicidade alimentada por Inteligência Artificial de alta performance em escala. (703 words) - [Retail Media | DE - Criteo.com](/content/de/solutions/retail-media/index.html): Smartere, einfachere Retail Media-Lösungen für Retailer und Advertiser, um die Wertschöpfung mit intelligenten, flexiblen Tools zu maximieren. (592 words) - [Michael Komasinski, CEO da Criteo](/content/br/company/team/michael-komasinski/index.html): Ele traz mais de 20 anos de experiência em AdTech e um histórico comprovado de promoção de crescimento acelerado, escala e inovação impulsionada por IA. (822 words) - [br/wp-content/uploads/sites/5/2022/09/criteo-holiday-hot-data-infographic-br-pdf.html](/content/br/wp-content/uploads/sites/5/2022/09/criteo-holiday-hot-data-infographic-br-pdf.html) (252 words) - [Complete your onboarding | Criteo GO](/content/help-go/kb/guide/en/complete-your-onboarding-4he28dmujx/steps/4950413/index.html): Once your account is created, the Getting Started page guides you through the key steps to set up your account and launch your first campaign.To finish your onboarding and start creating campaigns, you’ll need to complete three essential tasks. This ensures your campaigns are set up for success with GO’s AI-powered optimization technology from day oneYou can complete these tasks in any order:Set up paymentSet up product feedSet up eventsIf you are selected to participate in the agentic onboarding experience, you may see the Set up product feed and Set up events tasks marked as AI-assisted. In that case, our AI will detect your website’s configuration for feeds and events, enabling you to complete your setup in just a few clicks. (360 words) - [Retail Media | FR - Criteo.com](/content/fr/solutions/retail-media/index.html): Des solutions de retail media plus intelligentes et plus simples pour les retailers et les annonceurs, afin de maximiser la valeur grâce à des outils flexibles et performants. (671 words) - [Talking bold career switch with Marina Altés | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/women-in-tech-marina-altes/index.html): Marina takes us through her journey and explains how she transitioned from the health sector to the tech industry. (1,238 words) - [Edouard Dinichert | Chief Customer Officer at BR - Criteo.com](/content/br/company/team/edouard-dinichert/index.html): Edouard Dinichert é Chief Customer Officer da Criteo, responsável por liderar as vendas globais de Performance Media e supervisionar as operações comerciais globais. (239 words) - [Connor McGogney, Chief Business Development Officer da Criteo](/content/br/company/team/connor-mcgogney/index.html): Connor é responsável pelos negócios e desenvolvimento estratégico da empresa, supervisionando fusões e aquisições e explorando parcerias estratégicas para promover a posição de mercado global da Criteo. (156 words) - [Manuela Montagnana, Chief People Officer na Criteo](/content/br/company/team/manuela-montagnana/index.html): Manuela tem mais de 20 anos de experiência em recursos humanos, liderando equipes globais nos setores de produção, serviço e tecnologia. (172 words) - [Ryan Damon, Chief Legal & Transformation Officer da Criteo](/content/br/company/team/ryan-damon/index.html): Além de supervisionar a organização jurídica, de conformidade e public affairs da empresa, ele é responsável por conduzir iniciativas de transformação que dão suporte à visão e ao roadmap de execução da Commerce Media Platform da Criteo, incluindo a infraestrutura comercial e os recursos personalizados. (170 words) - [Sarah Glickman, Chief Financial Officer da Criteo](/content/br/company/team/sarah-glickman/index.html): Sarah tem mais de 30 anos de experiência em finanças e transformação global. (160 words) - [From Storytelling to Sales: Driving Results with Onsite Video ](/content/experiences/from-storytelling-to-sales-webinar/index.html): From Storytelling to Sales: Driving Results with Onsite Video - Join us to learn about Onsite Video, Criteo’s new Retail Media offering designed to enable advertisers to engage shoppers with high-impact video formats at key moments in the purchase journey. We’ll discuss key benefits, use cases, and demonstrate how Onsite Video bridges the gap between brand storytelling and commerce, delivering both impactful engagement and measurable performance.   Whether you’re aiming to stand out among competitors or take advantage of full funnel outcomes, you’ll leave this session with actionable strategies and tools for capitalizing on  this new solution.  Register today to get the on-demand webinar!  - Thursday, May 29, 2025 (507 words) - [How to navigate hiring challenges in the AI era | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/how-to-navigate-hiring-challenges-in-the-ai-era/index.html): How will TA experts navigate global talent search in the AI era? How is AI reshaping the tech and TA industry? If you have asked yourself those questions, then you're in the right place to get some answers. (774 words) - [ Inclusive approach to COVID19 response | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/inclusive-approach-to-covid19-response/index.html): How did the covid crisis unfold for Criteo with Chief Transformation Officer Matt. (899 words) - [Diversity in tech: How to get off the beaten track | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/diversity-in-tech-how-to-get-off-the-beaten-track/index.html): Discover Julien's story and how we can turn diversity of backgrounds into a precious asset. (762 words) - [Display Advertising (Publicidade display) | BR - Criteo.com](/content/br/digital-advertising-glossary/display-advertising/index.html): Anúncios visuais colocados em sites, redes sociais ou apps. Em geral, são anúncios em banner com imagem, texto ou vídeo que, ao serem clicados, levam o consumidor a um site ou a uma landing page. (476 words) - [What makes diversity a competitive edge in business? | Criteo Careers](/content/careers/en/criteo-life-blog/3-minute-reads/what-makes-diversity-a-competitive-edge-in-business.html): What makes diversity a competitive edge in business? Grasp the essence of DEI values and discover how they can boost business growth when strongly embedded in a company's culture. (618 words) - [br/wp-content/uploads/sites/5/2023/04/cm-trends-2023-report-br-pdf.html](/content/br/wp-content/uploads/sites/5/2023/04/cm-trends-2023-report-br-pdf.html) (1,821 words) - [wp-content/uploads/2026/05/20260519_press-release_criteo_lidl_en_final-pdf.html](/content/wp-content/uploads/2026/05/20260519_press-release_criteo_lidl_en_final-pdf.html) (532 words) - [Measure your results | Criteo GO](/content/help-go/kb/guide/en/measure-your-results-vzzeapehim/steps/5105481/index.html): Before you get started, keep the following in mind: To see data in the Analytics Module, you must have active campaigns or campaigns that have run previously.   All user roles can access this section, except users with billing-only permissions. Important: If you’ve just completed your onboarding and connected your tags, seeing limited performance right after launching a new campaign is expected while data is collected and our algorithm ramps up to optimise properly. We strongly recommend allowing 3 to 4 weeks of ramp-up before making any optimization changes or deciding to pause/stop the campaign. Once your account is settled and the algorithm has enough history, most new campaigns typically reach peak performance within 2 to 10 days, though this can vary depending on your traffic and business profile, so early performance should still be interpreted with caution.Once your campaign is delivering, it’s time to measure performance. The Analytics module in GO provides campaign performance data and advanced tools to help you make informed, data-driven decisions. You can monitor real-time campaign performance, identify trends and optimization opportunities, and gain insight into which channels, products, and placements are driving the best results.  To access this section, use the left navigation bar to go to Analytics.The module is organized into two main sections: Reporting and Exploring, each containing specialized dashboards for different types of analysis. (863 words) - [世界規模のコマース・インテリジェンス・プラットフォーム | JP - Criteo.com](/content/jp/index.html): 世界最大級のコマースデータセットとAIを活用し、消費者に充実したショッピング体験を届けましょう。 (82 words) - [Documentos API | Suporte Criteo Commerce Growth](/content/help/kb/pt/documentos-api-338824/index.html): Personalizar, automatizar e escalar. (16 words) - [Musings on how to achieve genuine diversity | Criteo Careers](/content/careers/en/criteo-life-blog/opinion-columns/musings-on-how-to-achieve-genuine-diversity/index.html): In this insightful column, Prena Khan addresses diversity-related challenges and how to approach them holistically and genuinely at work and in society. (505 words) - [What is Customer Acquisition? How It Works & Why It Matters](/content/digital-advertising-glossary/customer-acquisition/index.html): Is the act of finding new customers and encouraging them to make a purchase. It includes paid search, SEO, email, social media among others. (1,069 words) - [オーディエンス ターゲティング | JP - Criteo.com](/content/jp/solutions/audiences/index.html): ターゲティングをスマート化するほど、利益拡大につながります。Criteoのオーディエンスターゲティング機能スイートを活用すれば、御社の商品やブランドに興味・関心が高く、将来的にロイヤルカスタマーになる可能性のある、アクティブで「インマーケット」な買い物客にリーチすることが可能です。 (67 words) - [커머스 인텔리전스 플랫폼 | Criteo](/content/kr/index.html): 크리테오는 소비자에게 더 풍부한 경험을 제공하고, 기업이 소비자의 구매 신호를 커머스 성과로 전환할 수 있도록 지원합니다. (369 words) - [Search | Criteo Careers](/content/careers/en/search/index.html) (14 words) - [Audience Targeting Solutions | KR - Criteo](/content/kr/solutions/audiences/index.html): 세계 최대의 오픈 커머스 데이터를 활용해 오디언스를 구축하세요. 이제 막 브랜드를 발견했든, 기존에 구매를 했든, 귀사에 관심을 보일 확률이 가장 높은 고객에게 다가갈 수 있습니다. (428 words) - [Expand your reach with cross-channel | Criteo GO](/content/help-go/kb/guide/en/expand-your-reach-with-cross-channel-gyyfsl8oml/steps/5063360/index.html): GO campaigns support the following ad channels, all managed within a single campaign:Channel Description Display Banner ads shown across thousands of premium websites on the open web. Native Ads that blend seamlessly into the content of publisher websites for a non-intrusive experience. Video Personalized video ads that capture attention and drive engagement across the open web, including the ability to build AI-generated videos. Social Ads delivered on social platforms such as Facebook and Instagram.By default, your GO campaign runs on Display and Native. You can activate Video and Social at any time to unlock broader reach and stronger results.How Video and Social work together? When both Video and Social are enabled, GO automatically activates Video for Social if your video creative already contains three social-compatible videos. Videos must be HD (minimum 720p)Use one of these aspect ratios: 1:1, 16:9, or 9:16.If your videos don't yet meet these requirements, you can upload or update them from the Video section of your ad setup.Why expand beyond display and native?Expanding your campaign to include Video and Social formats unlocks significant benefits:Maximum reach — Engage shoppers across the open web and social platforms from a single campaign. Best-in-class performance — Criteo's AI-powered bidding dynamically allocates spend across active channels to maximize results. Campaigns with Video activation have shown up to +18% ROAS uplift, and Social activation delivers up to +20% ROAS uplift compared to campaigns without these channels.No extra complexity — All formats run within the same GO campaign, so there's no need to create separate campaigns for each channel. (209 words) - [iPlace | BR - Criteo.com](/content/br/success-stories/iplace/index.html): iPlace aumenta vendas na Black Friday 2020 com campanhas full funnel. (507 words) - [The Great Defrag - Download Free Report | Criteo](/content/go/pt-br/the-great-defrag/index.html): Global insights from brands, agencies, retailers, and publishers going all-in on ad tech’s hottest opportunity. (241 words) - [br/wp-content/uploads/sites/5/2023/04/2023-rise-of-savvy-shoppers-snapshot-of-consumer-trends-br-pdf.html](/content/br/wp-content/uploads/sites/5/2023/04/2023-rise-of-savvy-shoppers-snapshot-of-consumer-trends-br-pdf.html) (491 words) - [Set up events tracking and product catalog | Criteo GO](/content/help-go/kb/en/set-up-events-tracking-and-product-catalog-514240/index.html): Configure events tracking and your product catalog to power your campaigns and measure performance. (15 words) - [wp-content/uploads/2026/04/criteo-canada-doordash-press-release_final-pdf.html](/content/wp-content/uploads/2026/04/criteo-canada-doordash-press-release_final-pdf.html) (635 words) - [Set up your events | Criteo GO](/content/help-go/kb/guide/en/set-up-your-events-agiq85e7nz/steps/5082866/index.html): There are two ways you can set up events:During your Onboarding, click Set up under Set up events.Use the left navigation panel to navigate to Assets > Events Tracking.You have the following available options to add Criteo OneTag to your website:E-commerce platformGoogle Tag Manager (Recommended)Direct implementationImportant: Integrating Events on your website through our e-commerce platform plugin does not automatically collect user consent. In countries where applicable regulations require user consent for cookies or similar technologies, you will need to manage this separately.Under Criteo Terms and Conditions, in all countries where collecting consent is mandatory for the use of our services, it is our clients and publisher partners' responsibility to collect valid consent of their users prior to any Criteo tags being fired.For more information on Criteo's privacy guidelines, click here. (51 words) - [Manage billing and account | Criteo GO](/content/help-go/kb/en/manage-billing-and-account-514243/index.html): Manage your billing details, payment methods, and account settings, including user access and connections. (17 words) - [Bemol | BR - Criteo.com](/content/br/success-stories/bemol/index.html): Bemol aumenta o retorno do investimento em publicidade com lances automatizados. (481 words) - [Understand policies approval and eligibility | Criteo GO](/content/help-go/kb/en/understand-policies-approval-and-eligibility-506090.html): Review account requirements, approval processes, and advertising policies to stay compliant and ready to advertise. (57 words) - [Create and manage campaigns | Criteo GO](/content/help-go/kb/en/create-and-manage-campaigns-510272/index.html): Create ads and campaigns, adjust settings, and optimize performance to get the most out of GO. (29 words) - [Audience Targeting (Segmentação de audiências) | BR - Criteo.com](/content/br/digital-advertising-glossary/audience-targeting/index.html): A prática de engajar pessoas com base em características em comum (geralmente chamadas "segmentos") para direcionar melhor budgets de mídia limitados e veicular publicidade mais relevante. (787 words) - [Get help | Criteo GO](/content/help-go/kb/en/get-help-508107/index.html): Reach our support team via live chat for quick help and real-time assistance. (131 words) - [Get started with Criteo GO | Criteo GO](/content/help-go/kb/en/get-started-with-criteo-go-510274/index.html): Set up your account and get ready to launch, from registration to onboarding essentials. (166 words) - [A promessa de privacidade da Criteo | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/a-promessa-de-privacidade-da-criteo-pdiw4yiawh/steps/775742-775743/index.html): Para a Criteo, a privacidade não é uma reflexão tardia — é nosso princípio orientador. Como uma empresa francesa fundada em 2005, as proteções de privacidade da Criteo cumpriram ou superaram consistentemente o que é exigido por lei, incluindo o GDPR, há mais de 14 anos. Entendemos a sensibilidade dos dados dos clientes e estamos comprometidos em proteger sua confidencialidade e segurança. Nós sempre: Colete apenas os dados necessários para fornecer nosso serviço Armazenar o hash SHA256 do hash MD5 de e-mails Minimize a retenção de dados Garanta a segurança dos dados Forneça uma ferramenta de desativação fácil de usar Nós nunca: Registre informações de identificação direta Armazene todos os arquivos originais contendo e-mails Use ou armazene seus dados de público para qualquer outra finalidade Impacte sua propriedade intelectual em relação aos dados do cliente Use qualquer datacenter de propriedade ou gerenciado de terceiros Liderança no setor: Investindo nas melhores práticas A Criteo possui um grande número de certificações que são revisadas anualmente por órgãos reguladores e normativos, e apoia iniciativas que proporcionam maior transparência e controle aos usuários. Somos defensores do IAB Transparency and Consent Framework e adotamos antecipadamente as melhores práticas do setor, como o programa AdChoices, bem como: (527 words) - [Analyze performance and reporting | Criteo GO](/content/help-go/kb/en/analyze-performance-and-reporting-517895/index.html): Track and measure your campaign results over time using key metrics, dashboards, and reports. (148 words) - [Retail Media | BR - Criteo.com](/content/br/digital-advertising-glossary/retail-media/index.html): Disciplina que inclui compra e venda de publicidade nos sites e apps dos varejistas. O formato de anúncio mais comum é o anúncio de produto patrocinado, geralmente mostrado em resultados de pesquisa, categoria e/ou páginas de detalhes do produto. (547 words) - [Como a Criteo protege seus dados? | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/como-a-criteo-protege-seus-dados-bq7tsct6hr/steps/2515393/index.html): A Criteo constrói audiências a partir de nosso conjunto de dados de comércio exclusivo, que é construído como resultado de trilhões de jornadas de clientes que resultam em mais de US$ 900 bilhões em transações anuais de comércio eletrônico. A Criteo garante que todos os dados coletados sejam agregados e não possam ser vinculados aos negócios de um anunciante. Para proteger todos os dados dos anunciantes que fazem parte da nossa cooperativa, quaisquer segmentos disponíveis para segmentação são agregados com base nos seguintes princípios: Para respeitar a privacidade do usuário, garantimos que nenhum anunciante possa segmentar diretamente um determinado usuário. Portanto, cada segmento é composto de pelo menos 5.000 IDs exclusivos. Para proteger nossos clientes , garantimos que nenhum anunciante possa segmentar diretamente toda uma base de usuários. Portanto, cada segmento é formado por no mínimo 10 parceiros (em média cada audiência contém 500 parceiros), sendo que o maior parceiro contribuidor participa em média com até 20% de seus IDs únicos. Isso significa que nenhum anunciante pode segmentar diretamente uma marca vendida por meio de um único domínio. Por exemplo; se um anunciante decidir segmentar uma marca específica, pelo menos 10 parceiros em nossa rede compartilham produtos dessa marca. Gerenciamento da privacidade do profissional de marketing e do consumidor individual  Para proteger os profissionais de marketing que fazem parte de nossa rede, bem como a privacidade dos usuários, todos os segmentos de público da Criteo disponibilizados são totalmente seguros para a privacidade e construídos com entradas de dados que não são reidentificáveis ou atribuíveis aos negócios de nenhum profissional de marketing. Um segmento de público Criteo disponível em qualquer mercado deve atender a todos os seguintes princípios de proteção de dados: Mínimo de 5.000+ IDs de usuário exclusivos Mínimo de 10+ parceiros média parceiros por segmento de categoria: 500 média parceiros por segmento de marca: 100 Nenhum anunciante contribui com mais de 49% dos IDs de usuário exclusivos para um determinado segmento Nenhum anunciante pode segmentar diretamente os usuários de outro anunciante Para saber mais sobre como a Criteo protege seus dados, consulte a Política de Privacidade da Criteo . (354 words) - [What is Customer Targeting? How It Works & Why It Matters](/content/digital-advertising-glossary/customer-targeting/index.html): Is the act of reaching out to a portion of your customer list to re-engage them and drive sales with tailored messages and offers (1,318 words) - [What is Retargeting? How It Works & Why It Matters](/content/digital-advertising-glossary/retargeting/index.html): Digital ad strategy that shows personalized ads to users who’ve previously engaged with a brand but haven’t converted. (1,086 words) - [全球商业智能广告平台｜Criteo](/content/cn/index.html): Criteo 商业媒体平台基于全球庞大的商业数据集，构建更加个性化且高价值的消费者体验 (66 words) - [What is Display Advertising? How It Works & Why It Matters](/content/digital-advertising-glossary/display-advertising/index.html): Uses visual ads—image, text, or video banners—on websites, social media, or apps to drive users to a landing page. (1,091 words) - [Quick Start Integration Guide | Suporte Criteo Commerce Growth](/content/help/kb/guide/pt/guia-de-integracao-rapida-sgmijr59lm/steps/775706/index.html): Ready to launch your first campaign? This guide goes over how you can make sure your account is properly set up to start running ads with Criteo. Follow the steps below to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set. (81 words) - [SPARROW | BR - Criteo.com](/content/br/digital-advertising-glossary/sparrow/index.html): SPARROW significa "Secure Private Advertising Remotely Run On Webserver". A Criteo propôs a SPARROW para permitir a segmentação de audiências no Chrome como alternativa à proposta TURTLEDOVE do Google, sendo que algumas sugestões foram incorporadas no FLEDGE. (50 words) - [Global Offices | Criteo](/content/contact-us/find-us/index.html): Find a Criteo office near you. Explore our 20+ global offices, discover amenities and get in touch with a local representative. (585 words) - [Criteo Recognized as a Leader in QKS Group SPARK Matrix for Retail Media](/content/www4/criteo-recognized-as-a-leader-in-qks-group-spark-matrix-for-retail-media.html): We're proud to share that Criteo has been named a Leader in the QKS Group SPARK Matrix™ for Retail Media Network and Monetization Platform, Q2 2026. (216 words) - [wp-content/uploads/2024/06/modern-slavery-statement-2024-pdf.html](/content/wp-content/uploads/2024/06/modern-slavery-statement-2024-pdf.html) (818 words) - [wp-content/uploads/2026/06/qks-2026-press-release-pdf.html](/content/wp-content/uploads/2026/06/qks-2026-press-release-pdf.html) (483 words) - [Partners | Criteo](/content/partners/index.html): Learn more about our partners and what solutions they provide with our discovery tool. (465 words) - [Глобальная платформа коммерческой аналитики](/content/ru/index.html): Сделайте каждый момент покупок более эффективным с помощью рекламы, основанной на искусственном интеллекте для электронной коммерции, использующем крупнейший в мире массив данных о коммерческой деятельности. (491 words) - [academy/go-unpacked-smart-campaigns-simplified/349873/index.html](/content/academy/go-unpacked-smart-campaigns-simplified/349873/index.html) (244 words) - [Microsoft Word - Criteo - 2025 Tax strategy of UK subsidiaries .docx](/content/wp-content/uploads/2025/12/tax-strategy-report-fy25-criteo-uk-pdf.html) (877 words) - [jp/blog/e3-81-a9-e3-81-93-e3-81-8c-e9-81-95-e3-81-86-ef-bc-9f-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-a8-e3-83-aa-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3.html](/content/jp/blog/e3-81-a9-e3-81-93-e3-81-8c-e9-81-95-e3-81-86-ef-bc-9f-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-a8-e3-83-aa-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3.html) (81 words) - [Page not found | IT - Criteo](/content/it/blogaloha-everlane-allbirds/index.html) (562 words) - [Forrester: Retailers, You're the Next Media Moguls | Criteo](/content/www2/forrester-next-media-moguls/index.html): Forrester provides insights on how retailers are building ad businesses and serving onsite ads to their customers at relevant moments. (615 words) - [de/wp-content/uploads/sites/3/2021/04/criteo-travel-data-report-deutschland-q1-2021-de-pdf.html](/content/de/wp-content/uploads/sites/3/2021/04/criteo-travel-data-report-deutschland-q1-2021-de-pdf.html) (947 words) - [de/wp-content/uploads/sites/3/2022/02/shopper-story-2022-deutschland-pdf.html](/content/de/wp-content/uploads/sites/3/2022/02/shopper-story-2022-deutschland-pdf.html) (1,219 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/display-advertising/index.html): Visuelle Ads, die auf Websites, in Social Media oder in Apps geschaltet werden. Dabei handelt es sich in der Regel um Bild-, Text- oder Videobanner, die, wenn sie angeklickt werden, den Konsumenten zu einer Website oder Landing Page führen. (400 words) - [www4/kr/consumer-electronics-consumer-insights/clkn/http/www-criteo-com/legal/index.html](/content/www4/kr/consumer-electronics-consumer-insights/clkn/http/www-criteo-com/legal/index.html) (11 words) - [www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html](/content/www4/kr/consumer-electronics-consumer-insights/clkn/https/www-criteo-com/commerce-display-opt-in-opt-out/index.html) (11 words) - [go/kr/consumer-electronics-consumer-insights/index.html](/content/go/kr/consumer-electronics-consumer-insights/index.html) (160 words) - [www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html](/content/www4/kr/consumer-electronics-consumer-insights/2025/clkn/https/www-criteo-com/criteo-privacy-guidelines-for-clients-and-publisher-partners.html) (11 words) - [Weihnachten 2023: Gewinnende Marketing-Strategien für die Festzeit](/content/experiences/weihnachten2023/index.html): Deutschlandweite Trends treffen auf Last-Minute-Tipps -verpasse auf keinen Fall unseren Deep Dive am 5. Oktober 2023 um 10 Uhr. Wir schauen gemeinsam auf Top-Produkte, strategischen Spend für die kommenden Wochen und Hands-On-Tipps für eine erfolgreiche Festzeit. (284 words) - [Criteo führt exklusive Verhandlungen zur Übernahme von IPONWEB, einem der marktführenden Adtech-Plattform-Unternehmen | DE - Criteo.com](/content/de/news/press-releases/2021/12/criteo-fuehrt-exklusive-verhandlungen-zur-uebernahme-von-iponweb.html): Ob in Europa, auf dem amerikanischen Kontinent, in Afrika oder im asiatisch-pazifischen Raum: Criteo ist weltweit präsent – an fast 30 Standorten. (1,303 words) - [Facebook Dynamic Ads: Vedia steigert Umsatz – bei geringeren Kosten](/content/de/success-stories/vedia/index.html): Der führende Schweizer Online-Retailer Vedia steigerte die CTR und die inkrementellen Sales um 15 % bei gleichzeitig 7 % geringerem COS – durch den Einsatz von Facebook Dynamic Ads über Criteo. (190 words) - [The State of Consumer Electronics - Download Free Report | Criteo](/content/go/kr/consumer-electronics-consumer-insights/2025/index.html): Dive into exclusive insights based on commerce data from hundreds of Consumer Electronics players and results from our global shopper survey. (363 words) - [de/wp-content/uploads/sites/3/2018/06/genz_report_de-pdf.html](/content/de/wp-content/uploads/sites/3/2018/06/genz_report_de-pdf.html) (1,407 words) - [Addressability for You Hub](/content/experiences/addressabilityforyou/index.html): Addressability for You Hub - Depending on where you sit in the digital advertising ecosystem, the future of addressability looks very different. For buyers, it’s about preserving performance and measurement. For sellers, it’s more to do with safeguarding audience and inventory value.  Criteo has developed a multi-pronged addressability strategy to future-proof our clients’ advertising performance and scale. That's because we know a one-size-fits-all approach simply won’t meet the future needs of both media buyers and sellers.Continuing our commitment to lead addressability strategy for our clients, we're hosting a series of four webinars designed to address the specific concerns of our partners across the ecosystem. In these sessions, Criteo’s Nola Solomon, SVP Go-to-Market, will share an overview on the state of addressability—and how Criteo is diversifying our solutions to ensure success for all our partners.   Want to future-proof your business and hit the ground running in the post-cookie era? Secure your spot today. - Date TBD (1,105 words) - [Blog Digital Werbung | DE - Criteo.com](/content/de/blog/index.html): Criteo Blog: Erhaltet Insights und aktuelle Daten zu allen Aspekten von Digital Werbung. (166 words) - [An introduction to programmatic curation. Download the guide.](/content/go/commerce-grid-curation/index.html): Download Criteo’s guide to programmatic curation and discover a more simple, transparent, and efficient supply path. (255 words) - [Infographic-CoronavirusImpact-Top50-2020-v7](/content/wp-content/uploads/2020/04/infographic-coronavirusimpact-us-pdf.html) (342 words) - [Page not found | Criteo](/content/resources/mobile-commerce-report/index.html) (467 words) - [Page not found | Criteo](/content/resources/google-criteo-webinar/index.html) (584 words) - [fr/wp-content/uploads/sites/4/2021/05/criteo-travel-data-pack-q1-2021-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2021/05/criteo-travel-data-pack-q1-2021-fr-pdf.html) (2,852 words) - [Criteo Announces Preferred Relationship with Magnite to Extend Retailer Audiences into CTV | Criteo](/content/news/press-releases/2023/01/criteo-announces-preferred-relationship-with-magnite-to-extend-retailer-audiences-into-ctv.html): Read the latest Criteo press releases and other ad tech industry news. (879 words) - [Criteo entre en négociation exclusive afin d’acquerir Iponweb, une plateforme leader sur le marché de l’adtech | FR - Criteo.com](/content/fr/news/in-the-news/2021/12/criteo-entre-en-negociation-exclusive-pour-acquerir-iponweb.html) (1,528 words) - [What is Behavioral Targeting? | Examples, Benefits & How It Works](/content/digital-advertising-glossary/behavioral-targeting/index.html): Behavioral Targeting, also known as Online Behavioral Targeting (OBA) or Interest-based Advertising, generates an attribute from a consumer's prior activity, such as the number of pages visited about a particular topic or interactions with content (including ad clicks) associated with a particular brand. (917 words) - [Commerce Travel Insights: It's Time to Check In](/content/experiences/2023globaltinsights/index.html): Commerce Travel Insights: It's Time to Check In - The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this. - Tuesday, December 5, 2023 (218 words) - [What is Audience Targeting? How It Works & Why It Matters](/content/digital-advertising-glossary/audience-targeting/index.html): The practice of dividing an audience of potential customers into smaller groups, based on demographics, intent signals or past interactions (779 words) - [DCO Advertising Explained: What It Is and How It Works](/content/digital-advertising-glossary/dynamic-creative-optimization/index.html): Digital advertising approach that tailors ad content in real-time, enhancing relevance and engagement, maximizing campaign effectiveness. (1,008 words) - [Webinar: Introducing Criteo Commerce Grid](/content/c-grid/introducing-criteo-commerce-grid/index.html): Introducing the Criteo Commerce Grid - the world's first, purpose-built commerce SSP. (140 words) - [eBook: How to Scale for Retail Media Success](/content/www2/ebook-scale-for-retail-media-success/index.html) (131 words) - [PowerPoint Presentation](/content/wp-content/uploads/2022/07/22-criteo-uk-harvard-pr-report-pdf.html) (1,339 words) - [www2/global-travel-insights-2024/index.html](/content/www2/global-travel-insights-2024/index.html) (94 words) - [fr/wp-content/uploads/sites/4/2023/04/cm-trends-2023-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/04/cm-trends-2023-fr-pdf.html) (1,178 words) - [wp-content/uploads/2020/07/report-2020reboundreport-pdf.html](/content/wp-content/uploads/2020/07/report-2020reboundreport-pdf.html) (2,274 words) - [Page not found | Criteo](/content/resources/trade-marketing-in-transition/index.html) (630 words) - [Ellos | BR - Criteo.com](/content/br/success-stories/ellos/index.html): Ellos aumenta engajamento de clientes com Commerce Growth. (678 words) - [Immowelt | JP - Criteo.com](/content/jp/success-stories/immowelt/index.html): 動画広告とディスプレイ広告の活用で、フルファネル戦略を成功させた Immowelt。 (54 words) - [BMW: Mehr Testfahrten von Neukunden – dank Criteo](/content/de/success-stories/bmw/index.html): Durch gezielte Kundenakquise konnte BMW X die Anfragen für Testfahrten um 34 % steigern. Alle Anfragen stammten von Usern, die die Website zuvor noch nicht besucht hatten. Der Automobilhersteller setzte dazu auf die Retargeting-Lösungen von Criteo. (346 words) - [www4/de/commerce-grid-curation/clkn/https/www-criteo-com/privacy/index.html](/content/www4/de/commerce-grid-curation/clkn/https/www-criteo-com/privacy/index.html) (11 words) - [Ulla Popken | DE - Criteo.com](/content/de/success-stories/ulla-popken/index.html): Ulla Popken vergrößert Kundenstamm mit Full-Funnel- Werbung. (732 words) - [엘로스 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/ellos/index.html): Ellos elevates customer engagement with Commerce Growth. (272 words) - [www2/download-retargeting-201-ebook-now/index.html](/content/www2/download-retargeting-201-ebook-now/index.html) (1,631 words) - [Criteo Takes Steps to Improve Advertiser ROI; Achieves Multiple Trustworthy Accountability Group (TAG) Certifications | Criteo](/content/news/press-releases/2019/07/criteo-achieves-multiple-trustworthy-accountability-group-tag-certifications.html): Read the latest Criteo press releases and other ad tech industry news. (633 words) - [L’Occitane en Provence | BR - Criteo.com](/content/br/success-stories/loccitane-en-provence/index.html): L’Occitane Japon alcança uma taxa de novos clientes de 55%! Conquiste resultados cíclicos positivos aumentando o número de novos clientes, otimizando o retargeting e alavancando conversões com “Conversion similar audience.” (636 words) - [Programmatic muss nicht kompliziert sein.](/content/go/de/commerce-grid-curation/index.html): Hol dir den Criteo Guide zu Programmatic Curation und entdecke einfachere, transparentere und effizientere Supply Paths. (256 words) - [MUST’IT | KR - Criteo](/content/kr/success-stories/mustit/index.html): TV광고 시청자의 디지털액션 모니터링 및 풀퍼널 마케팅 성과를 극대화한 머스트잇 (499 words) - [Ulla Popken | ES - Criteo](/content/es/success-stories/ulla-popken/index.html): Ulla Popken amplía su base de clientes con publicidad full-funnel (841 words) - [Ulla Popken | IT - Criteo Success Story](/content/it/success-stories/ulla-popken/index.html): Ulla Popken espande la customer base con una strategia pubblicitaria full funnel. (777 words) - [fr/wp-content/uploads/sites/4/2020/07/criteo-ebook-coronavirus-impact-rebound-strategies-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2020/07/criteo-ebook-coronavirus-impact-rebound-strategies-fr-pdf.html) (532 words) - [Immowelt | IT - Criteo Success Story](/content/it/success-stories/immowelt/index.html): Immowelt ottiene successo full-funnel grazie a video e a display advertising (700 words) - [Ellos | JP - Criteo.com](/content/jp/success-stories/ellos/index.html): Commerce Growth(コマースグ ロース)を使用して顧客エンゲージ メント率を向上させた Ellos。 (71 words) - [L’Occitane en Provence | DE - Criteo.com](/content/de/success-stories/loccitane-en-provence/index.html): L’Occitane Japan erreichte eine Neukundenquote von 55 Prozent! Optimierter Kundenzyklus – durch mehr Neukunden, eine effizienteres Retargeting und mehr Conversions mithilfe von „Similar Audiences.“ (698 words) - [L'Occitane en Provence | JP - Criteo.com](/content/jp/success-stories/loccitane-en-provence/index.html): 新規ユーザー率55％達成！新規流入増 ⇒ リタゲ効率UP ⇒ コンバージョン増の好循環を実現する「Conversion Similar Audience」。 (70 words) - [MUST’IT - CN - Criteo Success Story](/content/cn/success-stories/mustit/index.html): MUST'IT如何全面提升全漏斗营销绩效 (77 words) - [Consumer Product Brands: It's Time to Take Control of Your Retail Media Destiny](/content/www2/report-take-control-of-your-retail-media-destiny-emea.html) (146 words) - [Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues | Criteo](/content/news/press-releases/2018/04/criteo-direct-bidder-reaches-widespread-adoption/index.html): Read the latest Criteo press releases and other ad tech industry news. (613 words) - [Immowelt | ES - Criteo](/content/es/success-stories/immowelt/index.html): Immowelt logra el éxito Full-Funnel gracias a anuncios de Vídeo y de Display. (836 words) - [Ulla Popken - CN - Criteo Success Story](/content/cn/success-stories/ulla-popken/index.html): Ulla Popken 通过全漏斗广告扩大客户群 (84 words) - [MUST’IT | IT - Criteo Success Story](/content/it/success-stories/mustit/index.html): In che modo MUST’IT ha massimizzato la performance del full-funnel marketing. (946 words) - [Faherty | JP - Criteo.com](/content/jp/success-stories/faherty/index.html): ビーチアパレルの Faherty、夏のピークシーズンに向け新規顧客の獲得を加速。 (51 words) - [fr/wp-content/uploads/sites/4/2020/06/criteo-guide-app-retention-2020-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2020/06/criteo-guide-app-retention-2020-fr-pdf.html) (1,568 words) - [MUST’IT | ES - Criteo](/content/es/success-stories/mustit/index.html): Cómo MUST’IT logró maximizar sus resultados de marketing Full-Funnel. (923 words) - [Gumtree | JP - Criteo.com](/content/jp/success-stories/gumtree/index.html): 動画広告配信とブランドを刷新して、新たなオーディエンスを発掘した Gumtree. (35 words) - [Sfmeble | DE - Criteo.com](/content/de/success-stories/sfmeble/index.html): Der Möbel-Retailer Sfmeble.pl steigert seine Bekanntheit und Besucherzahlen mit Videowerbung. (638 words) - [The 2021 Digital Advertising Manual](/content/www2/2021-digital-advertising-manual/index.html): Get data and strategies to help you allocate your digital advertising budget across channels and understand how the advertising industry is changing. (93 words) - [Trendyol | ES - Criteo](/content/es/success-stories/trendyol/index.html): La cuota de transacciones móviles de Trendyol aumentó del 10% al 24% después del lanzamiento de anuncios personalizados in-app de alto rendimiento de Criteo. (298 words) - [Maison MRKT | JP - Criteo.com](/content/jp/success-stories/maison-mrkt/index.html): デジタル化を通じて急成長を実現したMaison MRKT。 (36 words) - [Würth Italia | ES - Criteo](/content/es/success-stories/wurth-italia/index.html): Cómo Würth Italia logró potenciar su presencia digital (379 words) - [Kikikickz - CN - Criteo Success Story](/content/cn/success-stories/kikikickz/index.html): Kikikickz通过顶层漏斗营销活动为品牌建立知名度并吸引客户流量以实现2-3倍的广告支出回报率. (26 words) - [The Ultimate Guide to AI-Powered Ads!](/content/www2/ai-powered-ads/index.html): The Ultimate Guide to AI-Powered Ads will tell you everything you need to know about how AI is changing the perception of ads (139 words) - [Denon Store by Audio Forum | RU - Criteo.com Success Story](/content/ru/success-stories/denon-store-by-audio-forum/index.html): Denon Store by Audio Forum удваивает ROAS и увеличивает приток новых покупателей с кампаниями GO! (321 words) - [Venatus | JP - Criteo.com](/content/jp/success-stories/venatus/index.html): ダイレクトビディングを活用して パブリッシャーの利益水準を拡大する Venatus。 (77 words) - [The Gen Z Report ](/content/www2/gen-z-report-download/index.html): Your guide to the next generation of influential shoppers has arrived. (115 words) - [Faherty - CN - Criteo Success Story](/content/cn/success-stories/faherty/index.html): Faherty为夏日购物旺季的客户获取活动预热 (58 words) - [wp-content/uploads/2018/09/us44240218e_criteo-pdf.html](/content/wp-content/uploads/2018/09/us44240218e_criteo-pdf.html) (1,905 words) - [Faherty | KR - Criteo](/content/kr/success-stories/faherty/index.html): 여름 피크 시즌을 대비해 신규고객 확보 노력을 강화한 파허티 (235 words) - [Sfmeble | JP - Criteo.com](/content/jp/success-stories/sfmeble/index.html): 家具とインテリアの Sfmeble.pl、動画広告で認知度向上とトラフィック増加を実現。 (66 words) - [La Redoute (CAM) | RU - Criteo.com Success Story](/content/ru/success-stories/la-redoute-cam/index.html): La Redoute увеличили число продаж за счет «спящих» пользователей с помощью Criteo Audience Match. (378 words) - [New Look: 4-mal mehr Bestellungen mit Criteo Customer Acquisition](/content/de/success-stories/new-look/index.html): Mit Criteo Customer Acquisition erzielte das führende britische Fashion-Unternehmen New Look viermal mehr Bestellungen als mit anderen Akquisitionspartnern. (510 words) - [Kikikickz | IT - Criteo Success Story](/content/it/success-stories/kikikickz/index.html): Kikikickz crea awareness e traffico per 2-3X ROAS con campagne upper funnel. (404 words) - [fashionette | KR - Criteo](/content/kr/success-stories/fashionette/index.html): fashionette, 문맥 타겟팅을 통해 새로운 트래픽과 전환 확보. (573 words) - [fashionette | DE - Criteo.com](/content/de/success-stories/fashionette/index.html): fashionette gewinnt mit Contextual Targeting neuen Traffic und steigert die Conversions. (1,266 words) - [Walmart Connect | JP - Criteo.com](/content/jp/success-stories/walmart-connect/index.html): Walmart Connect でスリープテックとヘアケアブランドがパフォーマンスの向上に成功。 (75 words) - [Eastpak | KR - Criteo](/content/kr/success-stories/eastpak/index.html): 평생 사용이 가능하고 긍정적인 저항을 철학으로 가지는: 이스트팩(Eastpak)의 지속 가능한 마케팅 전략 으로 고객의 구매를 유도. (875 words) - [Faherty | DE - Criteo.com](/content/de/success-stories/faherty/index.html): Faherty heizt die Akquisition an – denn die nächste Sommersaison kommt bestimmt. (388 words) - [Joom + Adjust | IT - Criteo Success Story](/content/it/success-stories/joom-adjust/index.html): Con Criteo App Retargeting Joom realizza un ritorno sulla spesa pubblicitaria dell’8:1. (677 words) - [Sfmeble | ES - Criteo](/content/es/success-stories/sfmeble/index.html): Descubre cómo el retailer de muebles Sfmeble.pl aumentó su Brand Awareness y el tráfico a su sitio web con publicidad en vídeo. (857 words) - [Modanisa | JP - Criteo.com](/content/jp/success-stories/modanisa/index.html): Criteo コンテクスチュアル広告を活用してオーディエンスベースを拡大するModanisa。 (37 words) - [Le Creuset | JP - Criteo.com](/content/jp/success-stories/le-creuset/index.html): ダイナミック広告を活用して4倍のROIを達成したLe Creuset。 (66 words) - [Petenkoiratarvike FI - CN - Criteo Success Story](/content/cn/success-stories/petenkoiratarvike-fi/index.html): “Petenkoiratarvike FI”根据客户行为实现采购目标 (55 words) - [Milanuncios | IT - Criteo Success Story](/content/it/success-stories/milanuncios/index.html): Commerce Growth aiuta Milanuncios a rafforzare il lifetime value. (738 words) - [SportScheck | JP - Criteo.com](/content/jp/success-stories/sportscheck/index.html): スポーツ用品の未来の変革に挑むSportScheck。 (34 words) - [Greg Norman Collection | BR - Criteo.com](/content/br/success-stories/greg-norman-collection/index.html): Greg Norman Collection alcança ROI de 3:1 com Criteo Dynamic Retargeting e Criteo Customer Acquisition. (734 words) - [Modanisa | ES - Criteo](/content/es/success-stories/modanisa/index.html): Modanisa amplía su audiencia con la segmentación contextual. (692 words) - [Le Creuset | RU - Criteo.com Success Story](/content/ru/success-stories/le-creuset/index.html): Как Le Creuset в 4 раза повысили ROI с помощью рекламных баннеров (610 words) - [fashionette | IT - Criteo Success Story](/content/it/success-stories/fashionette/index.html): fashionette acquisisce nuovo traffico e conversioni con il targeting contestuale (738 words) - [Greg Norman Collection | JP - Criteo.com](/content/jp/success-stories/greg-norman-collection/index.html): CriteoダイナミックリターゲティングとCriteo Customer Acquisitionを活用し、ROAS 3:1を実現したGreg Norman Collection。 (60 words) - [Gumtree | ES - Criteo](/content/es/success-stories/gumtree/index.html): Gumtree conecta con nuevas audiencias gracias a la publicidad en vídeo y una plataforma de marca renovada. (931 words) - [bonprix | JP - Criteo.com](/content/jp/success-stories/bonprix/index.html): 動画を活用してブランド認知度アッ プと新規顧客率 60% を達成した Bonprix。 (40 words) - [Walmart Mexico | BR - Criteo.com](/content/br/success-stories/walmart-mexico/index.html): Marca de beleza excede ROI e metas de impressão no Walmart México com Retail Media Platform da Criteo. (481 words) - [Eastpak | JP - Criteo.com](/content/jp/success-stories/eastpak/index.html): アメリカの老舗ブランド Eastpak、持続可 能「オールウェイズオン」のマーケティング 戦略で購入完結を加速。 (83 words) - [navabi | ES - Criteo](/content/es/success-stories/navabi/index.html): El retailer de moda de tallas grandes navabi triplicó su tasa de conversión combinando anuncios de televisión y Criteo Dynamic Retargeting. (259 words) - [Vibram | JP - Criteo.com](/content/jp/success-stories/vibram/index.html): Criteo Customer Acquisitionを活用して新規顧客を獲得、売上11%増に成功したVibram。 (99 words) - [Eastpak | DE - Criteo.com](/content/de/success-stories/eastpak/index.html): Always-on: Eastpaks nachhaltige Marketing-Strategie führt Kunden zum Kauf. (552 words) - [Würth Italia | IT - Criteo Success Story](/content/it/success-stories/wurth-italia/index.html): n che modo Würth Italia ha “assemblato” la sua crescente presenza digitale (616 words) - [Gumtree | IT - Criteo Success Story](/content/it/success-stories/gumtree/index.html): Gumtree si connette a nuove audience grazie al video advertising e a una brand platform rinnovata (844 words) - [La Redoute (Mobile App) | RU - Criteo.com Success Story](/content/ru/success-stories/la-redoute-mobile-app/index.html): Как LaRedoute получила ROAS 130 % с помощью рекламы в мобильных приложениях. (610 words) - [Milanuncios | ES - Criteo](/content/es/success-stories/milanuncios/index.html): Commerce Growth ayuda a Milanuncios a aumentar su Customer Lifetime Value. (746 words) - [Unice | JP - Criteo.com](/content/jp/success-stories/unice/index.html): UniceはAIを活用したGO!キャンペーンにより、新規顧客獲得を加速し、収益を66%増加。 (52 words) - [New Look (CCA) | IT - Criteo Success Story](/content/it/success-stories/new-look/index.html): New Look ha registrato un numero di ordini 4 volte superiore con Criteo Customer Acquisition, rispetto ad altri partner per l’acquisizione. (664 words) - [Vibram & 크리테오 ㅣ 성공사례](/content/kr/success-stories/vibram/index.html): Vibram, Criteo Customer Acquisition를 통한 신규 고객 타게팅으로 매출 11% 향상. (485 words) - [Modanisa | IT - Criteo Success Story](/content/it/success-stories/modanisa/index.html): Modanisa espande la sua audience base con il targeting contestuale. (771 words) - [Skyscanner | JP - Criteo.com](/content/jp/success-stories/skyscanner/index.html): Skyscanner、Criteoのコンバージョン・イベントでROIを67%向上。 (74 words) - [넥슨 | 크리테오 성공 사례](/content/kr/success-stories/nexon/index.html): 메이플스토리M 대만은 크리테오와의 협업을 통해 xROAS 기반의 안정적인 성과 운영 체계를 구축하고, 장기 LTV 중심의 유저 확보 전략을 강화했습니다. 넥슨이 대만 시장에서 어떤 과제를 해결하고 성과를 만들어냈는지 확인해보세요. (262 words) - [goods.ru | RU - Criteo.com Success Story](/content/ru/success-stories/goods-ru/index.html): Онлайн-маркетплейс goods.ru привлекает новых покупателей на свой сайт. (439 words) - [Greg Norman Collection | KR - Criteo](/content/kr/success-stories/greg-norman-collection/index.html): Greg Norman Collection은 Criteo Dynamic Retargeting과 Criteo Customer Acquisition으로 ROAS를 3배 향상했습니다. (278 words) - [Greg Norman Collection | DE - Criteo.com](/content/de/success-stories/greg-norman-collection/index.html): Greg Norman Collection erzielt einen 3:1 ROAS – mit Criteo Dynamic Retargeting und Criteo Customer Acquisition. (865 words) - [Sfmeble | IT - Criteo Success Story](/content/it/success-stories/sfmeble/index.html): Grazie al video advertising il retailer di abbigliamento Sfmeble.pl potenzia l’awareness e il traffico. (683 words) - [Page not found | FR - Criteo.com](/content/fr/for-marketers/products/criteo-dynamic-retargeting/index.html) (733 words) - [Le Creuset | DE - Criteo.com](/content/de/success-stories/le-creuset/index.html): Wie Le Creuset mit dynamischen Ads seinen ROI vervierfachte (756 words) - [fashionette | ES - Criteo](/content/es/success-stories/fashionette/index.html): fashionette atrae nuevo Tráfico y consigue más Conversiones con el Targeting Contextual. (798 words) - [Le Creuset | KR - Criteo](/content/kr/success-stories/le-creuset/index.html): Le Creuset, 다이나믹 광고로 ROI 4배 향상 (446 words) - [Joom + Adjust | ES - Criteo](/content/es/success-stories/joom-adjust/index.html): Con Criteo App Retargeting, Joom logra un retorno en el gasto de publicidad de 8: 1. (618 words) - [Le Creuset | ES - Criteo](/content/es/success-stories/le-creuset/index.html): Cómo Le Creuset aumentó hasta 4 veces su ROI habitual gracias a los anuncios dinámicos (742 words) - [ITAKA | JP - Criteo.com](/content/jp/success-stories/itaka-2/index.html): ITAKA、ウェブ、アプリ、およびMetaプラットフォーム横断で購買意欲の高い旅行者にリーチし、ROASを5倍に拡大。 (61 words) - [La Redoute (CAM) | KR - Criteo](/content/kr/success-stories/la-redoute-cam/index.html): Criteo Audience Match 를 통해 이탈 고객의 매출을 향상한 La Redoute (249 words) - [Trip.com | RU - Criteo.com Success Story](/content/ru/success-stories/trip-com/index.html): Trip.com выходит на международные рынки посредством продвижения мобильного приложения (755 words) - [Vibram | IT - Criteo Success Story](/content/it/success-stories/vibram/index.html): Vibram incrementa le vendite dell’11% grazie all’individuazione di nuovi clienti con il Criteo Customer Acquisition. (655 words) - [Wolf & Badger | RU - Criteo.com Success Story](/content/ru/success-stories/wolf-badger/index.html): Wolf & Badger повышают узнаваемость бренда с Criteo (862 words) - [YSL 뷰티 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/ysl-beauty/index.html): 로레알, 온사이트와 오프사이트를 아우르는 리테일 미디어 캠페인을 통해 YSL 뷰티 사용자당 매출 92% 증가. (419 words) - [La Redoute: Criteo Audience Match| Criteo](/content/es/success-stories/la-redoute-cam/index.html): La Redoute aumenta el número de ventas entre sus compradores inactivos con Criteo Audience Match. (694 words) - [Le Creuset | IT - Criteo Success Story](/content/it/success-stories/le-creuset/index.html): Le Creuset ha quadruplicato il ROI con gli annunci dinamici. Come? (735 words) - [Le Creuset | BR - Criteo.com](/content/br/success-stories/le-creuset/index.html): Como a Le Creuset alcançou um ROI 4x maior com anúncios dinâmicos. (714 words) - [Milanuncios | JP - Criteo.com](/content/jp/success-stories/milanuncios/index.html): コマースグロースを活用し、LTV 向上に成功したMilanuncios。 (69 words) - [Walmart Connect | KR - Criteo](/content/kr/success-stories/walmart-connect/index.html): 월마트 커넥트로 성과를 향상한 슬립 테크 및 헤어 케어 브랜드 (205 words) - [New Look (CCA) | ES - Criteo](/content/es/success-stories/new-look/index.html): New Look multiplica por 4 el número de pedidos con Criteo Customer Acquisition, en comparación con otros partners de adquisición. (616 words) - [La Redoute (CAM) | JP - Criteo.com](/content/jp/success-stories/la-redoute-cam/index.html): Criteo Audience Matchを活用して、休眠中の買い物客への販売増に成功したLa Redoute。 (74 words) - [Vibram | RU - Criteo.com Success Story](/content/ru/success-stories/vibram/index.html): Vibram увеличивает продажи на 11 % таргетируя новых клиентов в рамках продукта Criteo Customer Acquisition. (566 words) - [La Redoute (Mobile App) | KR - Criteo](/content/kr/success-stories/la-redoute-mobile-app/index.html): 인앱 광고를 통해 ROAS를 130% 향상시킨 La Redoute (312 words) - [eBay Kleinanzeigen | IT - Criteo Success Story](/content/it/success-stories/ebay-kleinanzeigen/index.html): eBay Kleinanzeigen favorisce lo shopping sostenibile facendo crescere la sua addressable audience. (566 words) - [導入事例：O’Neill | JP - Criteo.com](/content/jp/success-stories/oneill/index.html): Criteo のデジタル広告オートメーション機能をフル活用し、収益増と効率向上を実現したカリフォルニアの老舗ライフスタイルブランド O’Neill (149 words) - [Vibram | BR - Criteo.com](/content/br/success-stories/vibram/index.html): Vibram vê aumento de 11% em suas vendas impactando novos clientes por meio do Criteo Customer Acquisition. (766 words) - [Venatus | IT - Criteo Success Story](/content/it/success-stories/venatus/index.html): Venatus imcrementa la revenue degli editori con il direct bidding. (687 words) - [Metro.ca | DE - Criteo.com](/content/de/success-stories/metro-ca/index.html): Multi-Markenhersteller erzielt hohen ROAS auf Metro.ca. (323 words) - [Michaels (RM) | KR - Criteo](/content/kr/success-stories/michaels-rm/index.html): 온사이트 디스플레이와 스폰서드 상품 캠페인을 통해 웹사이트 ROAS를 대폭 향상시킨 Michaels. (213 words) - [베나투스 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/venatus/index.html): 다이렉트 비딩으로 제휴사 매출을 향상한  Venatus. (480 words) - [Arezzo | BR - Criteo.com](/content/br/success-stories/arezzo/index.html) (627 words) - [Melhor Envio | BR - Criteo.com](/content/br/success-stories/melhor-envio/index.html): Ready to unlock stronger cross-channel performance? Discover how Criteo helps drive efficient results across display, social, and beyond. (536 words) - [Wurth Group | DE - Criteo.com](/content/de/success-stories/wurth-group/index.html): Würth FR steigert Brand Awareness mit Videowerbung. (385 words) - [Greg Norman Collection | RU - Criteo.com Success Story](/content/ru/success-stories/greg-norman-collection/index.html): Greg Norman Collection получает троекратный ROAS благодаря решениям Criteo Dynamic Retargeting и Criteo Customer Acquisition. (597 words) - [Michaels | ES - Criteo](/content/es/success-stories/michaels/index.html): Una estrategia optimizada para American Crafts logró increíbles resultados en Michaels.com. (909 words) - [보리보리 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/boribori/index.html): 보리보리, 퍼스트파티 데이터 활용으로 타겟 정확도 높여 마케팅 목표 달성 (447 words) - [Sephora (CCA) | BR - Criteo.com](/content/br/success-stories/sephora-cca/index.html): Através da campanha de Criteo Customer Acquisition, Sephora conseguiu renovar sua base de clientes (344 words) - [Trendyol | IT - Criteo Success Story](/content/it/success-stories/trendyol/index.html): Trendyol ha incrementato la sua quota di transazioni mobile da un 10% a un 24%, dopo il lancio dei performance ad in-app personalizzati di Criteo. (251 words) - [Vibram | DE - Criteo.com](/content/de/success-stories/vibram/index.html): Vibram generiert aktuell 11 % seiner Criteo Sales über Criteo Customer Acquisition. (613 words) - [YSL Beauty | BR - Criteo.com](/content/br/success-stories/ysl-beauty/index.html): Triunfo de retail media integrada da L'Oréal, onsite e offsite, impulsiona aumento de 92% na receita por usuário para YSL Beauty. (646 words) - [AVVA | KR - Criteo](/content/kr/success-stories/avva/index.html): AVVA의 브랜드 혁신을 가속화해준 리타기팅. (462 words) - [Wurth Group | IT - Criteo Success Story](/content/it/success-stories/wurth-group/index.html): Würth FR potenzia la brand awareness con il video advertising. (523 words) - [La Redoute (Mobile App) | IT - Criteo Success Story](/content/it/success-stories/la-redoute-mobile-app/index.html): La Redoute genera il 130% di ROAS con l’in-app advertising. Ecco come. (447 words) - [Venatus | ES - Criteo](/content/es/success-stories/venatus/index.html): Venatus contribuye a aumentar los ingresos de los publishers con el "direct bidding" o las pujas directas. (544 words) - [ABOUT YOU | BR - Criteo.com](/content/br/success-stories/about-you/index.html): Até mesmo seus clientes mais fiéis respondem a anúncios relevantes e a ABOUT YOU prova isso com ROAS incremental de 622%. (607 words) - [maiUtazas.hu | JP - Criteo.com](/content/jp/success-stories/maiutazas-hu/index.html): リターゲティングパートナーを1社に絞って、ROAS最大化に成功したmaiUtazas.hu。 (68 words) - [Ejemplos de campañas de phishing y estafas | ES - Criteo](/content/es/trust-center/security/phishing-campaigns-examples/index.html): Los estafadores quieren conseguir las credenciales de Criteo de nuestros clientes o robar dinero de cualquiera haciéndose pasar por nosotros. Mantente alerta y protégete. Notificar un intento de phishing Campañas de phishing/fraude en curso Los intentos de phishing y fraude que suplantan a Criteo pueden dirigirse a cualquiera. Para protegerte, a continuación presentamos ejemplos de […] (1,396 words) - [Vibram | ES - Criteo](/content/es/success-stories/vibram/index.html): Vibram aumenta sus ventas en un 11% dirigiéndose a nuevos clientes con ayuda de Criteo Customer Acquisition. (631 words) - [Denon Store by Audio Forum | JP - Criteo.com](/content/jp/success-stories/denon-store-by-audio-forum/index.html): Denon Store by Audio Forum では GO! キャンペーンで ROAS が2倍になり、新規顧客が増加。 (88 words) - [Gmarket & 크리테오 ㅣ 성공사례](/content/kr/success-stories/gmarket/index.html): Gmarket, 다양한 Acquisition 타겟 테스트를 통한 성공적인 신규 고객 유입 캠페인 운영 (619 words) - [intarget | IT - Criteo Success Story](/content/it/success-stories/intarget/index.html): intarget guida il successo dei suoi clienti grazie alla partnership con Criteo. (923 words) - [Milanuncios | KR - Criteo](/content/kr/success-stories/milanuncios/index.html): 커머스 그로스를 통해 고객의 생애 가치를 향상한 밀란운시오스 (495 words) - [Denon Store by Audio Forum | ES - Criteo](/content/es/success-stories/denon-store-by-audio-forum/index.html): Denon Store de Audio Forum duplica su ROAS y aumenta la captación de nuevos clientes con las campañas GO! (670 words) - [SportScheck | KR - Criteo](/content/kr/success-stories/sportscheck/index.html): 스포츠용품의 새로운 미래를 열어가고 있는SportScheck (475 words) - [Denon Store by Audio Forum | IT - Criteo Success Story](/content/it/success-stories/denon-store-by-audio-forum/index.html): Denon Store by Audio Forum raddoppia il ROAS e acquisisce più nuovi clienti con le campagne GO! (892 words) - [Wine Country Gift Baskets | JP - Criteo.com](/content/jp/success-stories/wine-country-gift-baskets/index.html) (91 words) - [navabi | IT - Criteo Success Story](/content/it/success-stories/navabi/index.html) (355 words) - [데논 스토어 바이 오디오 포럼 | 크리테오 성공 사례](/content/kr/success-stories/denon-store-by-audio-forum/index.html): 크리테오 GO 캠페인을 통해 데논(Denon) 스토어는 ROAS를 2배 이상 향상시키는 성과를 달성했습니다. 기존 광고 비용은 그대로 유지하면서 광고 효율을 개선하고 신규 구매자를 확대한 실제 캠페인 사례를 확인해보세요. (470 words) - [SportScheck | IT - Criteo Success Story](/content/it/success-stories/sportscheck/index.html): In che modo SportScheck sta creando un futuro innovativo per gli articoli sportivi (782 words) - [Arezzo | ES - Criteo](/content/es/success-stories/arezzo/index.html) (904 words) - [Arezzo - CN - Criteo Success Story](/content/cn/success-stories/arezzo/index.html) (47 words) - [Wine Country Gift Baskets | DE - Criteo.com](/content/de/success-stories/wine-country-gift-baskets/index.html): Wine Country Gift Baskets accelerates holiday growth with +28% ROAS using GO. (540 words) - [Lamps Plus | IT - Criteo Success Story](/content/it/success-stories/lamps-plus/index.html): Lamps Plus trova nuovi clienti e incrementa le vendite con la pubblicità su OTT e CTV. (425 words) - [DeinDeal | JP - Criteo.com](/content/jp/success-stories/deindeal-doubles-roas/index.html): DeinDealはCriteoのGOキャンペーンを導入し、売上4倍、ROAS約2倍を達成。収益性を維持しながら広告運用を拡大し、過去最高の売上を実現した成功事例をご紹介します。 (109 words) - [Casas Bahia | BR - Criteo.com](/content/br/success-stories/casas-bahia/index.html): Casas Bahia impulsiona um aumento de 87% no número de compradores com uma estratégia unificada em todo o funil de vendas. (508 words) - [AVVA | IT - Criteo Success Story](/content/it/success-stories/avva/index.html): In che modo il retargeting ha contribuito al cambio di stile del brand di AVVA. (263 words) - [Lamps Plus | JP - Criteo.com](/content/jp/success-stories/lamps-plus/index.html): OTTとCTV広告で新規顧客獲得と売上アップに成功したLamps Plus。 (45 words) - [JBL | KR - Criteo](/content/kr/success-stories/jbl/index.html): JBL, 스폰서드 광고로 북유럽 시장에서 ROAS 2배 상승 (503 words) - [navabi: Mehr Conversions mit Criteo Dynamic Retargeting](/content/de/success-stories/navabi/index.html): Der Fashion Retailer navabi konnte dank Criteo Dynamic Retargeting nach einem TV-Spot die Conversion Rate verdreifachen. Der durchschnittliche Bestellwert stieg um 27 %. (295 words) - [La Redoute (Mobile App) | ES - Criteo](/content/es/success-stories/la-redoute-mobile-app/index.html): Cómo La Redoute impulsa un 130% su ROAS con publicidad In-App (935 words) - [AVVA | RU - Criteo.com Success Story](/content/ru/success-stories/avva/index.html): Как ретаргетинг повлиял на обновление бренда AVVA. (524 words) - [Interdiscount | DE - Criteo.com](/content/de/success-stories/interdiscount/index.html): Interdiscount nearly doubles ROAS by activating Meta with Criteo. (579 words) - [Denon Store by Audio Forum | BR - Criteo.com](/content/br/success-stories/denon-store-by-audio-forum/index.html): Como a Denon Store by Audio Forum dobrou o ROAS e aumentou a aquisição de novos consumidores com campanhas GO. (616 words) - [유니스 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/unice/index.html): 유니스, AI 기반 GO! 캠페인으로 신규고객 확보 가속화 및 매출 66% 증가. (368 words) - [Lamps Plus | ES - Criteo](/content/es/success-stories/lamps-plus/index.html): Descubre cómo Lamps Plus ha encontrado nuevos clientes y aumentado las ventas con publicidad en OTT y CTV (588 words) - [eBay Kleinanzeigen | BR - Criteo.com](/content/br/success-stories/ebay-kleinanzeigen/index.html): eBay Kleinanzeigen alavanca consumo sustentável aumentando audiência endereçável. (504 words) - [Lamps Plus | BR - Criteo.com](/content/br/success-stories/lamps-plus/index.html): Lamps Plus encontra novos clientes e aumenta vendas com publicidade em OTT e CTV. (523 words) - [Schutz | ES - Criteo](/content/es/success-stories/schutz/index.html): With only a 14% increase in budget, Schutz generated a 68% increase in revenue, alongside a 47% uplift in ROAS and a 68% increase in sales. (649 words) - [Milanuncios | BR - Criteo.com](/content/br/success-stories/milanuncios/index.html): Commerce Growth ajuda Milanuncios a aumentar LTV. (271 words) - [YSL Beauty - CN - Criteo Success Story](/content/cn/success-stories/ysl-beauty/index.html): 欧莱雅通过整合站内站外零售媒体资源，助推YSL美妆的每用户收入提升92%。 (25 words) - [Unice - CN - Criteo Success Story](/content/cn/success-stories/unice/index.html): 借助AI技术赋能的GO! Campaign，高端假发引领者Unice实现了高效获客，“有效推动了收入增长，增幅高达66%。” (60 words) - [Casos de éxito│Criteo](/content/es/success-stories/deezer/index.html): Al comprender qué usuarios Freemium se cambiarían a una versión de pago, Deezer aumentó las suscripciones en un 100% y los CTR en banners in-app en un 203%. (623 words) - [AVVA | DE - Criteo.com](/content/de/success-stories/avva/index.html): So maximiert Retargeting den Erfolg des Brand-Relaunches von AVVA. (604 words) - [AVVA | BR - Criteo.com](/content/br/success-stories/avva/index.html): Como o retargeting turbinou a reformulação da marca AVVA. (625 words) - [피싱 및 사기 캠페인 사례 | KR - Criteo](/content/kr/trust-center/security/phishing-campaigns-examples/index.html): 사기범들은 당사를 사칭하여 고객의 크리테오 로그인 정보나 금품을 갈취하려고 합니다. 위험이 존재한다는 사실을 인지하고 스스로를 보호하시기 바랍니다. 피싱 시도 신고 진행 중인 피싱/사기 캠페인 누구든지 크리테오를 사칭하는 피싱 및 사기의 대상이 될 수 있습니다. 스스로를 보호할 수 있도록 최근의 악성 시도 사례가 아래에 나와 있습니다. 크리테오로부터 받은 연락의 진위 여부가 의심스럽다면 이 목록을 참고하시기 바랍니다. […] (582 words) - [Lamps Plus | KR - Criteo](/content/kr/success-stories/lamps-plus/index.html): Lamps Plus, OTT 및 CTV 광고 통해 신규 고객 발견 및 매출 향상 (443 words) - [Кейсы│Criteo](/content/ru/success-stories/marco-vasco/index.html): Marco & Vasco объясняет свой быстрый рост с 1 до 60 млн евро правильной онлайн-стратегией, и медийная реклама Criteo сыграла немалую роль в этом результате. (697 words) - [Feira da Madrugada SP | BR - Criteo.com](/content/br/success-stories/feira-da-madrugada-sp/index.html): Feira da Madrugada SP ganha visibilidade com equipe Criteo Accelerate (659 words) - [They.pl | IT - Criteo Success Story](/content/it/success-stories/they-pl/index.html): L’agenzia di digital marketing They.pl genera ROAS per i clienti grazie al digital advertising. (598 words) - [Wurth Group | ES - Criteo](/content/es/success-stories/wurth-group/index.html): Würth FR boosts brand awareness with video advertising.Würth FR da a conocer más su marca con la publicidad de vídeo de Criteo. (560 words) - [Cyrillus | RU - Criteo.com Success Story](/content/ru/success-stories/cyrillus/index.html): Cyrillus получили 3,3 млн евро омниканальных продаж за 3 месяца с Advalo и Criteo. (432 words) - [Ipekyol | DE - Criteo.com](/content/de/success-stories/ipekyol/index.html): Ipekyol turned seasonal pressure into +131% ROAS with GO. (459 words) - [아디다스 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/adidas/index.html): 커머스 그로스(Commerce Growth)로 신규고객 기반을 확대한 아디다스. (477 words) - [Wolf & Badger | IT - Criteo Success Story](/content/it/success-stories/wolf-badger/index.html): Wolf & Badger incrementa la scoperta del brand grazie a Criteo. (486 words) - [이타카 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/itaka-2/index.html): 웹, 앱, 메타 크로스채널 캠페인을 통해 ROAS 5배를 향상시킨 이타카의 전략. (354 words) - [Unice | RU - Criteo.com Success Story](/content/ru/success-stories/unice/index.html): Unice ускоряет привлечение покупателей и увеличивает доходы на 66 % с кампаниями GO! на основе ИИ. (560 words) - [우버 광고 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/uber-advertising/index.html): 호주 캠페인에서 매출 점유율을 54% 이상 상승 시킨 우버 광고. (565 words) - [woom - CN - Criteo Success Story](/content/cn/success-stories/woom/index.html): woom lifts traffic +130% and CTR +72% with a full-funnel seasonal strategy. (56 words) - [Google Analytics | JP - Criteo.com](/content/jp/success-stories/google-analytics/index.html): Google Analytics 4 のアトリビューションで、顧客の目標に沿った最適化を実現。 (104 words) - [일레트로룩스 | 크리테오 성공 사례](/content/kr/success-stories/electrolux-3/index.html): 일렉트로룩스는 풀 퍼널 블랙 프라이데이 전략으로 신규 고객 5% 증가와 30% 유지율을 달성하며 비즈니스 성장과 충성도를 강화했습니다. 다양한 광고 소재와 세분화된 오디언스 전략으로 캠페인을 확장한 일렉트로룩스의 성공사례를 지금 확인해보세요. (340 words) - [Unice | IT - Criteo Success Story](/content/it/success-stories/unice/index.html): Unice velocizza l’acquisizione di clienti e incrementa i profitti del 66% con campagne GO! e IA. (544 words) - [intarget | ES - Criteo](/content/es/success-stories/intarget/index.html): intarget impulsa el éxito de sus clientes con Criteo Partners (471 words) - [YSL Beauty | IT - Criteo Success Story](/content/it/success-stories/ysl-beauty/index.html): L’incredibile successo dell’integrazione onsite e offsite di L’Oréal nel retail media porta a un incremento del 92% nella revenue per utente per YSL Beauty. (676 words) - [woom | DE - Criteo.com](/content/de/success-stories/woom/index.html): woom lifts traffic +130% and CTR +72% with a full-funnel seasonal strategy. (460 words) - [구글 애널리틱스 | 크리테오 성공사례](/content/kr/success-stories/google-analytics/index.html): 구글 애널리틱스(Google Analytics), 어도비(Adobe) 같은 어트리뷰션을 활용해 광고 성과를 최적화한 크리테오의 성공 사례를 소개합니다. 광고주가 신뢰하는 측정 데이터를 기반으로 ROAS를 높이고 CPO를 개선한 방법을 확인해 보세요. (462 words) - [O’Neill | IT - Criteo Success Story](/content/it/success-stories/oneill/index.html): Ecco come O’Neill, brand di stile di vita californiano, genera revenue ed efficienza su scala. (843 words) - [活用事例：adidas | JP - Criteo.com](/content/jp/success-stories/adidas/index.html): Criteoのプロスペクティング(潜在顧客発掘)ソリューションに搭載されたAIを駆使したオーディエンス・モデリング・テクノロジーを活用し、ブランドセーフティを遵守しながらオーディエンス基盤の拡大に成功したadidas (94 words) - [HP | JP - Criteo.com](/content/jp/success-stories/hp/index.html): HP が Costco のデータと Criteo の新たなオフサイト収益最適化機能を活用。ユーザーあたりの収益が10倍に。 (88 words) - [O’Neill | ES - Criteo](/content/es/success-stories/oneill/index.html): Cómo la moderna marca californiana O’Neill impulsa sus ingresos y eficiencia a gran escala (773 words) - [PUMA - CN - Criteo Success Story](/content/cn/success-stories/puma/index.html): PUMA drives omnichannel growth in Russia. (37 words) - [PUMA | RU - Criteo.com Success Story](/content/ru/success-stories/puma/index.html): PUMA развивает омниканальность в России. (578 words) - [H&M印尼市场： - CN - Criteo Success Story](/content/cn/success-stories/hm-indonesia/index.html) (18 words) - [Deezer | BR - Criteo.com ](/content/br/success-stories/deezer/index.html): Em parceria com a Criteo, Deezer pôde segmentar usuários relevantes e aumentar em 100% o número de assinantes e em 203% o CTR em campanhas no app. (897 words) - [Jackery - CN - Criteo Success Story](/content/cn/success-stories/jackery/index.html): 户外电源品牌Jackery电小二通过Criteo视频与展示广告把握季节商机， ROAS 飙升 500% (96 words) - [Wolf & Badger | DE - Criteo.com](/content/de/success-stories/wolf-badger/index.html): Wolf & Badger steigert die Markenbekanntheit mit Criteo (431 words) - [Dynacraft | Criteo Success Story](/content/success-stories/dynacraft/index.html): Bicycle retailer Dynacraft rides home up to 1,000% ROAS during the holidays with Criteo Sponsored Products. (553 words) - [AVVA | ES - Criteo](/content/es/success-stories/avva/index.html): Cómo el retargeting propulsó el cambio de imagen de la marca AVVA. (672 words) - [Hema | ES - Criteo](/content/es/success-stories/hema/index.html): Cómo el retailer holandés HEMA llegó a nuevas audiencias a gran escala (329 words) - [Marithé François Girbaud | JP - Criteo.com](/content/jp/success-stories/marithe-francois-girbaud/index.html): Marithé François Girbaud が Criteo のオーディエンスを使用して上質な顧客の獲得に成功した理由。 (71 words) - [Wolf & Badger | ES - Criteo](/content/es/success-stories/wolf-badger/index.html): Wolf & Badger logra que más consumidores descubran su marca con Criteo. (599 words) - [Micromania | RU - Criteo.com Success Story](/content/ru/success-stories/micromania/index.html): Ведущий ритейлер увеличивает ROAS, таргетируя клиентов офлайн-магазина (402 words) - [Storie di successo│Criteo](/content/it/success-stories/deezer/index.html): Comprendendo quali utenti Freemium passeranno a paganti, Deezer ha aumentato gli abbonamenti del 100% e il CTR su banner in-app del 203%. (355 words) - [VINO75 | ES - Criteo](/content/es/success-stories/vino75/index.html): Cómo el marketing digital de VINO75 ayuda a los consumidores a descubrir su sommelier interior (632 words) - [Silux | Criteo Success Story](/content/success-stories/silux/index.html): Efficient Automated Bidding for auto parts retailer, Silux. (616 words) - [Sephora (CCA) | DE - Criteo.com](/content/de/success-stories/sephora-cca/index.html): Sephora vergrößert seine Kundenbasis – dank Criteo Customer Acquisition. (374 words) - [Uber Advertising - CN - Criteo Success Story](/content/cn/success-stories/uber-advertising/index.html): Uber Advertising 推动澳大利亚市场广告活动，收入份额提升54%. (60 words) - [They.pl | RU - Criteo.com Success Story](/content/ru/success-stories/they-pl/index.html): Как маркетинговое агентство They.pl повышает ROAS для своих клиентов с помощью digital рекламы (401 words) - [Maison MRKT | Xirena | BR - Criteo.com](/content/br/success-stories/maison-mrkt-xirena/index.html): MaisonMRKT eXirena testamGO Campaignspara maximizar ROI (483 words) - [Ipekyol | JP - Criteo.com](/content/jp/success-stories/ipekyol/index.html): Ipekyol、GO でピーク シーズンを勝ち抜き、ROAS 131% を達成 (88 words) - [Schutz | BR - Criteo.com](/content/br/success-stories/schutz/index.html): With only a 14% increase in budget, Schutz generated a 68% increase in revenue, alongside a 47% uplift in ROAS and a 68% increase in sales. (443 words) - [크래프트 하인츠 & 크리테오 | 성공 사례](/content/kr/success-stories/kraft-heinz/index.html): 크래프트 하인즈가 메트로 그룹 전반의 배너 전략으로 매출과 ROAS를 크게 성장시킨 비결은 무엇일까요? 리테일 미디어 네트워크와 중앙에서 통합 관리되는 전략, 데이터 기반 인사이트를 통해 신규 고객 발굴과 광고 효율을 동시에 달성했습니다. 매출 201%, ROAS 207% 향상이라는 성과를 극대화한 전략과 성공 사례를 지금 확인해보세요. (457 words) - [Melhor Envio - CN - Criteo Success Story](/content/cn/success-stories/melhor-envio/index.html): Ready to unlock stronger cross-channel performance? Discover how Criteo helps drive efficient results across display, social, and beyond. (59 words) - [마리떼 프랑소와 저버(MARITHÉ FRANÇOIS GIRBAUD) & 크리테오 ㅣ 성공사례](/content/kr/success-stories/marithe-francois-girbaud/index.html): 마리떼 프랑소와 저버, 신규 고객 확보(Acquisition) 오디언스를 활용하여 성공적으로 고가치 신규 고객 확보 (802 words) - [랩티브 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/raptive/index.html): 엄선된 수요 큐레이팅으로 매체사 수익을 57% 높여준 Raptive. (453 words) - [Cole Haan + Klarna | DE - Criteo.com](/content/de/success-stories/cole-haan-klarna/index.html): Cole Haan erzielt 2,3x mehr qualifizierte Visits – durch Aktivierung von Klarna-Inventar mit Commerce Growth. (582 words) - [Electrolux 3 | BR - Criteo.com](/content/br/success-stories/electrolux-3/index.html): Electrolux impulsiona crescimento e fidelidade de clientes com +5% de novos consumidores ano a ano e 30% de taxa de retenção com estratégia de funil completo para Black Friday. (514 words) - [ASDA | 베이비벨 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/babybel-asda/index.html): 풀퍼널 캠페인으로 ASDA에서 리테일 미디어의 효과를 극대화한 베이비벨 (325 words) - [Micromania | KR - Criteo](/content/kr/success-stories/micromania/index.html): 유명 리테일러, 매장 고객 타겟팅 통해 온라인 ROAS 향상 (214 words) - [Google Analytics | BR - Criteo.com](/content/br/success-stories/google-analytics/index.html): Otimizando o que conta para os clientes com a atribuição do Google Analytics 4. (567 words) - [VINO75 | IT - Criteo Success Story](/content/it/success-stories/vino75/index.html): In che modo il digital marketing di VINO75 aiuta i clienti a ritrovare il sommelier che è in loro (504 words) - [Sephora (CAM) | ES - Criteo](/content/es/success-stories/sephora-cam/index.html): Sephora obtiene nuevas ventas entre su audiencia Beauty Club con Criteo Audience Match. (827 words) - [Agape Diamonds - CN - Criteo Success Story](/content/cn/success-stories/agape-diamonds/index.html): Agape Diamonds improves ROAS and conversion rate by 20% with AI-powered GO campaigns. (104 words) - [Примеры фишинговых и мошеннических кампаний | RU - Criteo.com](/content/ru/trust-center/security/phishing-campaigns-examples/index.html): Мошенники пытаются заполучить учетные данные клиентов Criteo или похитить ваши средства, выдавая себя за нас. Будьте бдительны и постарайтесь обезопасить себя. Сообщить о попытке фишинга Текущие фишинговые и мошеннические кампании Целью фишинговых и мошеннических атак, в ходе которых злоумышленники выдают себя за представителей Criteo, может стать любой пользователь. На этой странице мы описали злонамеренные действия, […] (1,162 words) - [VINO75 | DE - Criteo.com](/content/de/success-stories/vino75/index.html): So hilft das digitale Marketing von VINO75 Kunden, ihren inneren Sommelier zu entdecken. (587 words) - [Hema | IT - Criteo Success Story](/content/it/success-stories/hema/index.html): Il retailer olandese HEMA raggiunge audience su larga scala. (471 words) - [Fnac Darty & 크리테오 ㅣ 성공사례](/content/kr/success-stories/fnac-darty/index.html): Fnac Darty, 크리테오 커머스 오디언스로 새로운 사이트 방문자 40만 명 증가 (314 words) - [Micromania | IT - Criteo Success Story](/content/it/success-stories/micromania/index.html): I migliori merchandiser incrementano il loro ROAS online targettizzando clienti offline. (324 words) - [Micromania | ES - Criteo](/content/es/success-stories/micromania/index.html): Retailer líder aumenta su ROAS online segmentando por sus clientes de tienda física. (356 words) - [Universidade Estácio de Sá | BR - Criteo.com](/content/br/success-stories/universidade-estacio-de-sa/index.html) (791 words) - [Trip.com & 크리테오 ㅣ 성공사례](/content/kr/success-stories/trip-com/index.html): rip.com, 앱 광고로 세계적인 브랜드로 성장. (749 words) - [Pau a Pique | Criteo Success Story](/content/success-stories/pau-a-pique/index.html): Pau a Pique drives traffic and sales for a double-digit ROI. (553 words) - [Fitzgerald Auto Mall | Criteo Success Story](/content/success-stories/fitzgerald-auto-mall/index.html): Fitzgerald Auto Mall used Criteo Dynamic Retargeting to re-engage visitors, boost traffic to specific page types, and shrink their CPC by 51%. (388 words) - [DeinDeal | DE - Criteo.com](/content/de/success-stories/deindeal-doubles-roas/index.html) (569 words) - [Promod: Omnichannel-Erfolg – mit dem Criteo Shopper Graph](/content/de/success-stories/promod/index.html): Promod stellt den Käufer in den Mittelpunkt seiner Marketingstrategie. Das Unternehmen führt dabei Online und Offline in einem umfassenden Omnichannel-Ansatz zusammen. Dazu nutzt es die Leistungsfähigkeit des Criteo Shopper Graph. (537 words) - [Shopify | BR - Criteo.com](/content/br/success-stories/shopify/index.html): Anunciantes da Criteo veem ROAS médio de 4,5X e custos por visita reduzidos com Shopify Audiences. (530 words) - [Cdiscount | JP - Criteo.com](/content/jp/success-stories/cdiscount/index.html): 動画広告で製品の認知度30％アップを実現したCdiscount。 (63 words) - [Marithé François Girbaud | BR - Criteo.com](/content/br/success-stories/marithe-francois-girbaud/index.html): Marithé François Girbaud converte clientes de alta qualidade com Acquisition Audiences da Criteo. (913 words) - [Petenkoiratarvike FI | Criteo Success Story](/content/success-stories/petenkoiratarvike-fi/index.html): Petenkoiratarvike FI reaches acquisition goals with behavior-based audiences. (477 words) - [Casos de éxito│Criteo](/content/es/success-stories/vax/index.html): Gracias a Criteo la campaña de Vax generó unos resultados excepcionales con un aumento del 32% en page views de información de productos. (506 words) - [maiUtazas.hu | RU - Criteo.com Success Story](/content/ru/success-stories/maiutazas-hu/index.html): maiUtazas.hu максимизировали ROAS за счет оптимизации до одного ретаргетингового партнера. (272 words) - [Fnac Darty | DE - Criteo.com](/content/de/success-stories/fnac-darty/index.html): Fnac Darty gewinnt 400.000 neue Website-Besucher – mit Criteo Commerce Audiences. (427 words) - [ITAKA | RU - Criteo.com Success Story](/content/ru/success-stories/itaka-2/index.html): ITAKA увеличивает ROAS в 5 раз за счет заинтересованных аудиторий в веб-среде, приложениях и Meta. (363 words) - [Bakeca.it | IT - Criteo Success Story](/content/it/success-stories/bakeca-it/index.html): Bakeca.it ha aumentato considerevolmente le sessioni sul suo sito Web: +25% in 3 mesi (508 words) - [They.pl | DE - Criteo.com](/content/de/success-stories/they-pl/index.html): So steigert die Agentur They.pl mit Conversion-Ads den ROAS für ihre Kunden. (567 words) - [Micromania | DE - Criteo.com](/content/de/success-stories/micromania/index.html): Höherer Online-ROAS durch gezielte Ansprache von Offline-Käufern. (277 words) - [Sephora (CAM) | DE - Criteo.com](/content/de/success-stories/sephora-cam/index.html): Sephora steigert die Sales von den Mitgliedern ihres Beauty Clubs – dank Criteo Audience Match. (445 words) - [Farmacia Simán | ES - Criteo](/content/es/success-stories/farmacia-siman/index.html): Farmacia Simán aumenta el ROI en un 80 % con las campañas GO! de Criteo. (632 words) - [Wolf & Badger | Criteo Success Story](/content/success-stories/wolf-badger/index.html): Wolf & Badger grows brand discovery with Criteo (587 words) - [They.pl | ES - Criteo](/content/es/success-stories/they-pl/index.html): Cómo la agencia de marketing digital They.pl impulsa el ROAS para sus clientes con la publicidad digital (671 words) - [Sephora (CAM) | BR - Criteo.com](/content/br/success-stories/sephora-cam/index.html): Sephora impacta audiência premium por meio do Criteo Audience Match. (398 words) - [Flywheel | KR - Criteo](/content/kr/success-stories/flywheel/index.html): Flywheel helps Consumer Electronics client win big category share on BestBuy.com for the holidays. (440 words) - [maiUtazas.hu | DE - Criteo.com](/content/de/success-stories/maiutazas-hu/index.html): Reiseportal maiUtazas.hu maximiert seinen ROAS – durch Streamlining mit einem einzelnen Retargeting-Partner. (480 words) - [CLASS 101 - CN - Criteo Success Story](/content/cn/success-stories/class-101/index.html): CLASS 101 reaches acquisition and lifetime values goals with Criteo Customer Acquisition. (68 words) - [Klarna | DE - Criteo.com](/content/de/success-stories/klarna/index.html): Klarna steigert Partner-Sales mit programmatischer Werbung - In-App über die Criteo - Commerce Grid. (519 words) - [maiUtazas.hu | BR - Criteo.com](/content/br/success-stories/maiutazas-hu/index.html): A maiUtazas.hu elevou o ROI ao trabalhar com um único parceiro de retargeting. (455 words) - [Ulla Popken | Criteo Success Story](/content/success-stories/ulla-popken/index.html): Ulla Popken expands customer base with full-funnel advertising. (685 words) - [Fnac Darty | ES - Criteo](/content/es/success-stories/fnac-darty/index.html): Fnac Darty atrae 400.000 nuevos visitantes a su sitio web con Criteo Commerce Audiences. (517 words) - [Warburtons | Criteo Success Story](/content/success-stories/warburtons/index.html): Warburtons sees 443% ROI with Criteo Sponsored Products. (424 words) - [Criteo Sponsored Products: Erfolgreicher Frühjahrsputz mit VAX](/content/de/success-stories/vax/index.html): Der britische Bodenpflege-Spezialist Vax (in Deutschland vor allem durch seine Marke „Dirt Devil“ bekannt) nutzt Criteo Sponsored Products, um während der Frühjahrsputzsaison Kunden mit hohem Kaufinteresse gezielt anzusprechen. Das Unternehmen erzielte so eine Umsatzsteigerung von 25 %. (579 words) - [Michaels (RM) | Criteo Success Story](/content/success-stories/michaels-rm/index.html): A combined onsite Display and Sponsored Products campaign drove strong ROAS for an art materials brand on Michaels.com. (324 words) - [Graham & Brown | Criteo Success Story](/content/success-stories/graham-brown/index.html): How Graham & Brown shortens the consumer journey with Criteo and SingleView. (870 words) - [La Redoute (Mobile App) | Criteo Success Story](/content/success-stories/la-redoute-mobile-app/index.html): How La Redoute drives 130% ROAS with In-App Advertising (478 words) - [INTERSPORT | Criteo Success Story](/content/success-stories/intersport/index.html): INTERSPORT goes full-funnel to inspire customers (275 words) - [Modanisa | Criteo Success Story](/content/success-stories/modanisa/index.html): Modanisa expands their audience base with Contextual Targeting. (688 words) - [Bever | Criteo Success Story](/content/success-stories/bever/index.html): How Bever achieved incremental sales with Criteo. (619 words) - [Fossil: Performance Marketing mit Criteo](/content/de/success-stories/fossil/index.html): In Kooperation mit seinem Performance Marketing Partner Criteo konnte Fossil seinen Online-Umsatz in der Woche des Black Friday im Vergleich zur Vorwoche um 650 % steigern. (501 words) - [Marktplaats | Criteo Success Story](/content/success-stories/marktplaats/index.html): Marktplaats pairs acquisition and retargeting solutions to maximize traffic and new active users growth. (622 words) - [Eastpak | Criteo Success Story](/content/success-stories/eastpak/index.html): Always-on and built to resist: Eastpak’s sustainable marketing strategy funnels customers to purchase. (510 words) - [Gumtree | Criteo Success Story](/content/success-stories/gumtree/index.html): Gumtree connects to new audiences with video advertising and refreshed brand platform. (692 words) - [SportScheck | Criteo Success Story](/content/success-stories/sportscheck/index.html): How SportScheck is innovating a new future for sporting goods (699 words) - [Gémo | Criteo Success Story](/content/success-stories/gemo/index.html): Gémo proves display channel value with incrementality testing (564 words) - [Mr. Blue | Criteo Success Story](/content/success-stories/mr-blue/index.html): Webtoon platform Mr. Blue engages new and existing users across the entire customer journey. (361 words) - [LF Mall (CCA) | Criteo Success Story](/content/success-stories/lf-mall-cca/index.html): LF Mall increased new sales by 8% withCriteo Customer Acquisition (533 words) - [Connexia | ES - Criteo](/content/es/success-stories/connexia/index.html): Connexia y Criteo se convierten en un dúo imbatible impulsado por datos y rendimiento (684 words) - [Hema | Criteo Success Story](/content/success-stories/hema/index.html): How Dutch Retailer, HEMA, reached new audiences at scale. (514 words) - [Walmart Connect | Criteo Success Story](/content/success-stories/walmart-connect/index.html): Sleep tech and hair care brands see increased performance with Walmart Connect. (317 words) - [Homelane | Criteo Success Story](/content/success-stories/homelane/index.html): How home furnishing company Homelane grew leads for less. (420 words) - [Selsey | Criteo Success Story](/content/success-stories/selsey/index.html): How Poland’s Selsey optimizes their entire customer journey. (685 words) - [Fine Wines | Criteo Success Story](/content/success-stories/fine-wines/index.html): Fine Wines increases sales with web conversion campaign. (489 words) - [Manuela Montagnana, Chief People Officer de Criteo](/content/fr/company/team/manuela-montagnana/index.html): Forte de plus de 20 ans d’expérience en tant que responsable exécutive d’équipes internationales dans différents secteurs (fabrication, services et technologies), Manuela possède une solide expérience en accélération des performances. (174 words) - [Flywheel | Criteo Success Story](/content/success-stories/deliveryapp-flywheel/index.html): Flywheel drives new to brand growth for top delivery platform via Criteo. (545 words) - [Linio | Criteo Success Story](/content/success-stories/linio/index.html): How Linio streamlined performance with Automated Bidding. (722 words) - [Wurth Group | Criteo Success Story](/content/success-stories/wurth-group/index.html): Würth FR boosts brand awareness with video advertising. (516 words) - [Maison MRKT | KR - Criteo](/content/kr/success-stories/maison-mrkt/index.html): 디지털을 통해 급성장을 추진한Maison MRKT Maison MRKT (561 words) - [fashionette | Criteo Success Story](/content/success-stories/fashionette/index.html): fashionette Earns New Traffic and Conversions with Contextual Targeting. (544 words) - [Strider | Criteo Success Story](/content/success-stories/strider/index.html): Strider increases success with Criteo Sponsored Products. (663 words) - [BMW X-Drive | Criteo Success Story](/content/success-stories/bmw-x-drive/index.html): BMW X used extremely targeted acquisition to deliver a +34% uplift in test drives, all from users who had not previously visited their website. (253 words) - [Ellos | Criteo Success Story](/content/success-stories/ellos/index.html): Ellos elevates customer engagement with Commerce Growth. (510 words) - [Greg Norman Collection | Criteo Success Story](/content/success-stories/greg-norman-collection/index.html): Greg Norman Collection tees up 3:1 ROAS with Criteo (649 words) - [The Ultimate Guide to Commerce Media | BR - Criteo.com](/content/br/ultimate-guide-commerce-media/index.html): Get up to speed on all things commerce media, including what it is, why it's trending, who's a part of the ecosystem, and much more. (1,528 words) - [The Ultimate Guide to Commerce Media - CN - Criteo](/content/cn/ultimate-guide-commerce-media/index.html): Get up to speed on all things commerce media, including what it is, why it's trending, who's a part of the ecosystem, and much more. (76 words) - [Łóżkoholicy | Criteo Success Story](/content/success-stories/lozkoholicy/index.html): How Łóżkoholicy reaches new users during the COVID-19 pandemic. (570 words) - [Edmunds | Criteo Success Story](/content/success-stories/edmunds/index.html): Edmunds drives more leads for dealers with Criteo Dynamic Retargeting. (448 words) - [Vibram | Criteo Success Story](/content/success-stories/vibram/index.html): Vibram increases sales by 11% by targeting new customers using Criteo Customer Acquisition. (608 words) - [Lamps Plus | Criteo Success Story](/content/success-stories/lamps-plus/index.html): Lamps Plus finds new customers and increases sales with OTT and CTV advertising. (522 words) - [Money Fellows | DE - Criteo.com](/content/de/success-stories/money-fellows/index.html): Gespart mit einem Klick: Money Fellows – Erfolg dank akquisitionsorientierter Creative-Automatisierung. (436 words) - [Contattaci | IT - Criteo](/content/it/contact-us/index.html): Form per le comunicazioni o per la richiesta di informazioni, con opt-in per comunicazioni occasionali. Informativa sul trattamento dei dati personali. (700 words) - [Joom + Adjust | Criteo Success Story](/content/success-stories/joom-adjust/index.html): Joom scores 8:1 ROAS with Criteo App Retargeting. (536 words) - [Bemol | Criteo Success Story](/content/success-stories/bemol/index.html): Bemol increases return on ad spend with Automated Bidding. (533 words) - [Michaels | Criteo Success Story](/content/success-stories/michaels/index.html): An optimized retail media strategy for American Crafts led to success on Michaels.com. (680 words) - [Aiper | Criteo Success Story](/content/success-stories/aiper/index.html): Aiper goes beyond retargeting: Criteo drives an impressive 18% uplift in first time buyers. (575 words) - [Raptive - CN - Criteo Success Story](/content/cn/success-stories/raptive/index.html): Curated demand drives 57% revenue lift for Raptive publishers. (75 words) - [Venatus | Criteo Success Story](/content/success-stories/venatus/index.html): Venatus levels up publisher revenue with direct bidding. (509 words) - [AVVA | Criteo Success Story](/content/success-stories/avva/index.html): Learn how men's fashion brand AVVA transformed brand awareness into sales. (614 words) - [Esempi di campagne di phishing e truffe | IT - Criteo](/content/it/trust-center/security/phishing-campaigns-examples/index.html): I truffatori cercano di ottenere le credenziali di Criteo dei nostri clienti o di sottrarre denaro fingendosi noi. Fai attenzione a potenziali pericoli e proteggiti. Segnala un tentativo di phishing Campagne di phishing e truffe attualmente ricorrenti I tentativi di phishing e truffa in cui dei malintenzionati potrebbero fingere di rappresentare Criteo possono colpire chiunque. […] (1,293 words) - [Nature & Découvertes | Criteo Success Story](/content/success-stories/nature-decouvertes/index.html): Nature & Découvertes achieves COS incremental of 17% with Criteo’s full suite of solutions. (400 words) - [Exemplos de campanhas de phishing e scam | BR - Criteo.com](/content/br/trust-center/security/phishing-campaigns-examples/index.html): Golpistas estão tentando obter as credenciais Criteo de nossos clientes ou roubar dinheiro de qualquer pessoa se passando por nós. Esteja ciente dos perigos e proteja-se. Denuncie uma tentativa de phishing Campanhas contínuas de phishing/fraude As tentativas de phishing e fraude que se fazem passar pela Criteo podem ter como alvo qualquer pessoa. Para se […] (1,292 words) - [Michael Komasinski, Chief Executive Officer von Criteo](/content/de/company/team/michael-komasinski/index.html): Mit mehr als 20 Jahren Erfahrung im AdTech-Sektor blickt er auf eine ebenso umfassende wie erwiesene Erfolgsbilanz bei der Förderung von beschleunigtem Wachstum sowie KI-gesteuerter Innovation und Skalierung zurück. (175 words) - [크리테오 성공 사례 ㅣ 커넥시아](/content/kr/success-stories/connexia/index.html): 데이터와 성과를 통해 성공적인 파트너십을 구축한 커넥시아와 크리테오. (352 words) - [Würth Italia | Criteo Success Story](/content/success-stories/wurth-italia/index.html): How Würth Italia assembled their growing digital presence (444 words) - [Walmart Mexico | Criteo Success Story](/content/success-stories/walmart-mexico/index.html): A beauty brand exceeds return on ad spend and impression goals at Walmart Mexico. (395 words) - [JobNinja | Criteo Success Story](/content/success-stories/jobninja/index.html): JobNinja takes the work out of recruiting with contextual targeting. (696 words) - [Raptive | JP - Criteo.com](/content/jp/success-stories/raptive/index.html): デマンドキュレーションにより、Raptiveパブリッシャーの収益が57%増加。 (36 words) - [it/wp-content/uploads/sites/9/2020/07/ebook-coronavirusimpact-rebound-strategie-pdf.html](/content/it/wp-content/uploads/sites/9/2020/07/ebook-coronavirusimpact-rebound-strategie-pdf.html) (1,438 words) - [Shipt | Criteo Success Story](/content/success-stories/shipt/index.html): Shipt triples membership base with Criteo’s dynamic retargeting solution.  (956 words) - [Slate | IT - Criteo Success Story](/content/it/success-stories/slate/index.html): Grazie alle soluzioni di email codificate di Criteo, Slate incrementa i CPM cookieless del 138%. (415 words) - [Neeman's | Criteo Success Story](/content/success-stories/neemans/index.html): Neeman's brings sustainable footwear to shoppers with Commerce Growth. (655 words) - [Connexia | JP - Criteo.com](/content/jp/success-stories/connexia/index.html): Connexia が Criteo とデータとパフォーマンスを駆使する強力なパートナーシップを構築。 (50 words) - [Walmart Connect Mexico | Criteo Success Story](/content/success-stories/walmart-connect-mexico/index.html): Top brands earn strong holiday sales with Walmart Connect Mexico  (289 words) - [Diarmuid Gill, CTO chez Criteo](/content/fr/company/team/diarmuid-gill/index.html): Il est responsable des pôles Recherche et Développement de la société en Europe et aux États-Unis, et joue un rôle clé dans la création de solutions publicitaires ultra-performantes basées sur l'IA. (704 words) - [Casos de éxito│Criteo](/content/es/success-stories/fragrance-com-cdr/index.html): Con el lanzamiento de la solución de Criteo Dynamic Product Ads (DPA) en Facebook, Fragrance.com consiguió aumentar los clics mobile en un 88% y las venta sen un 68%. (424 words) - [Reed.co.uk | Criteo Success Story](/content/success-stories/reed-co-uk/index.html): Reed.co.uk extends candidate engagement on Social, increasing applications by +9%. (523 words) - [Materialesdefabrica.com | Criteo Success Story](/content/success-stories/materialesdefabrica-com/index.html): How Materialesdefabrica.com renovated their reengagement strategy with Criteo (500 words) - [FIGS | Criteo Success Story](/content/success-stories/figs/index.html): How FIGS is shaking up the healthcare industry with Criteo (510 words) - [Walmart Mexico (RM) | Criteo Success Story](/content/success-stories/walmart-mexico-rm/index.html): Top alcohol brand sees an increase in both revenue and return on ad spend at Walmart Mexico. (368 words) - [Connexia | IT - Criteo Success Story](/content/it/success-stories/connexia/index.html): Connexia e Criteo: un duo dinamico guidato da dati e performance (521 words) - [フィッシングおよび詐欺キャンペーンの例 | JP - Criteo.com](/content/jp/trust-center/security/phishing-campaigns-examples/index.html): ハッカーはメールやメッセージを使って人をだまし、重要な個人情報を盗み取ろうとします。安全を守るためのアドバイスをご覧ください。 (46 words) - [Anhanguera | Criteo Success Story](/content/success-stories/anhanguera/index.html): How Anhanguera University reached more students with smart bidding (389 words) - [App advertising | IT - Criteo](/content/it/digital-advertising-glossary/app-advertising/index.html): Annunci che stimolano gli utenti a installare un'app, a esserne coinvolti o a installarla di nuovo. (1,025 words) - [ROCKET DIGITAL | IT - Criteo Success Story](/content/it/success-stories/rocket-digital/index.html): How ROCKET DIGITAL and Criteo built a strong and efficient digital strategy for Conforama. (545 words) - [Money Fellows | KR - Criteo](/content/kr/success-stories/money-fellows/index.html): 클릭에서 비용 절감까지: 신규고객 확보에 중점을 둔 광고소재 자동화를 통해 성공을 거둔 Money Fellow (493 words) - [Slate | ES - Criteo](/content/es/success-stories/slate/index.html): Slate aumenta un 138 % los CPM sin cookies con las soluciones de emails cifrados de Criteo. (675 words) - [Flo Retailing | Criteo Success Story](/content/success-stories/flo-retailing/index.html): How Flo Retailing drove traffic and sales for 8.5x ROAS. (462 words) - [Anacapri | Criteo Success Story](/content/success-stories/anacapri/index.html): Anacapri boosts revenue and ROI with Automated Bidding. (519 words) - [Digitas | JP - Criteo.com](/content/jp/success-stories/digitas/index.html): 大手女性向けアパレル小売企業が、Commerce Growth 活用による収益増加を測定・確認。 (90 words) - [Le Creuset | Criteo Success Story](/content/success-stories/le-creuset/index.html): How Le Creuset cooked up 4x ROI with dynamic ads (723 words) - [Tefal | Criteo Success Story](/content/success-stories/tefal/index.html): Tefal sees ecommerce success thanks to Criteo Sponsored Products’ precise shopper targeting technology. (446 words) - [Retargeting (РЕТАРГЕТИНГ) | RU - Criteo.com](/content/ru/digital-advertising-glossary/retargeting/index.html): Также известен как ремаркетинг. Представляет собой показ баннеров пользователям, которые ранее взаимодействовали с собственным цифровым контентом рекламодателя (например, посещали его сайт или пользовались мобильным приложением). (1,254 words) - [New Look (CCA) | Criteo Success Story](/content/success-stories/new-look-cca/index.html): A leading UK global fashion retailer, New Look, was looking for a partner that could help them engage with a wider audience and generate more revenue. With Criteo's solution for prospecting, New Look saw 4x more orders compared to other prospecting acquisition partners. (493 words) - [Connexia | BR - Criteo.com](/content/br/success-stories/connexia/index.html): Connexia e Criteo formam dupla dinâmica alavancada por dados e performance. (567 words) - [Garanti Bankasi | Criteo Success Story](/content/success-stories/garanti-bankasi/index.html): Garanti Bankasi drives +39% growth of paid media credit account applications with Criteo Retargeting. (340 words) - [我们的合作伙伴 - CN - Criteo](/content/cn/privacy/our-partners/index.html): Access a list of Criteo's partners, with links to their privacy policies so you can understand their privacy practices and any options that they provide you for exercising your rights on data related to you. (58 words) - [Sarah Glickman, Chief Financial Officer de Criteo](/content/fr/company/team/sarah-glickman/index.html): Elle a plus de 30 ans d’expérience dans les domaines de la finance et de la transformation. (852 words) - [Il primo SSP al mondo pensato per il commerce e creato da Criteo](/content/it/platform/commerce-grid/index.html): Commerce Grid consente di ottenere più revenue a media owner, garantisce accesso diretto all’offerta di alta qualità del Commerce alle agenzie e trasforma le audience dei retailer in profitti. (880 words) - [Electrolux | RU - Criteo.com Success Story](/content/ru/success-stories/electrolux-2/index.html): Electrolux масштабирует кампании и увеличивает доходы на 265 % с инвентарем соцсетей. (498 words) - [Trendyol | Criteo Success Story](/content/success-stories/trendyol/index.html): Trendyol grew its share of mobile transactions from 10% to 24% after launching Criteo’s in-app personalized performance ads. (166 words) - [Raptive | RU - Criteo.com Success Story](/content/ru/success-stories/raptive/index.html): Курируемый спрос повысил доходы паблишеров Raptive на 57 %. (779 words) - [Faherty | Criteo Success Story](/content/success-stories/faherty/index.html): Faherty heats up acquisition for the peak summer season. (343 words) - [Raptive | BR - Criteo.com](/content/br/success-stories/raptive/index.html): Demanda com curadoria gera aumento de 57% na receita de publishers da Raptive. (539 words) - [Metro.ca | Criteo Success Story](/content/success-stories/metro-ca/index.html): Multi-brand manufacturer achieves strong return on ad spend on Metro.ca. (428 words) - [Raptive | ES - Criteo](/content/es/success-stories/raptive/index.html): La curación impulsa un 57 % los ingresos para los publishers de Raptive. (572 words) - [Raptive | DE - Criteo.com](/content/de/success-stories/raptive/index.html): Kuratierter Demand sorgt für 57 % mehr Umsatz für die Raptive-Publisher. (488 words) - [Slate - CN - Criteo Success Story](/content/cn/success-stories/slate/index.html): 利用Criteo的加密电子邮件解决方案，Slate将无cookie CPM提高138% (54 words) - [Customer Acquisition | IT - Criteo](/content/it/digital-advertising-glossary/customer-acquisition/index.html): La customer acquisition è l’azione di acquisire nuovi clienti. Comprende qualsiasi metodo utilizzato, sia offline sia online, per trovare nuovi clienti e per incoraggiarli a fare acquisti. Le tattiche di customer acquisition comprendono tattiche di cold calling e direct mail, oltre che tattiche online come email, social media, content marketing, SEO, annunci visualizzati a pagamento sul Web e search ad. (1,002 words) - [Digitas | BR - Criteo.com](/content/br/success-stories/digitas/index.html): Grande varejista de vestuário feminino mensura e comprova incrementalidade com Commerce Growth. (594 words) - [Customer Targeting | IT - Criteo](/content/it/digital-advertising-glossary/customer-targeting/index.html): Il customer targeting è l’atto di raggiungere una parte del tuo elenco clienti per coinvolgerli nuovamente e stimolare le vendite. (1,177 words) - [Sfmeble | Criteo Success Story](/content/success-stories/sfmeble/index.html): Furniture retailer Sfmeble boosts awareness and traffic with video advertising. (670 words) - [Digitas | KR - Criteo](/content/kr/success-stories/digitas/index.html): 커머스 그로스를 통해 성과향상도를 측정하고 입증한 메이저 여성 의류 리테일사 (376 words) - [구매 전환 향상 | KR - Criteo](/content/kr/solutions/increase-conversions/index.html): 관련성 높은 다이나믹 디스플레이 광고는 다양한 크리에이티브 포맷으로 올바른 소비자에게 도달하여 웹사이트, 앱 또는 인스토어 구매 전환율을 향상시켜 줍니다. (380 words) - [ROCKET DIGITAL | ES - Criteo](/content/es/success-stories/rocket-digital/index.html): Descubre cómo ROCKET DIGITAL y Criteo han diseñado una estrategia digital sólida y eficaz para Conforama (485 words) - [Eventi | IT - Criteo](/content/it/events/index.html): Pagina che accoglie gli eventi pianificati. (699 words) - [Electrolux 3 | DE - Criteo.com](/content/de/success-stories/electrolux-3/index.html): Electrolux steigert Wachstum und Loyalität: +5  % neue Kunden im Jahresvergleich und 30  % Retention – dank einer Full-Funnel Black Friday-Strategie. (526 words) - [導入事例：Slate | JP - Criteo.com](/content/jp/success-stories/slate/index.html): オンラインマガジンとポッドキャストのSlate、 Criteo の「ファーストパーティ・メディアネット ワーク」を活用して、クッキーレス環境で138%のCPM増加に成功。 (75 words) - [Aventon | IT - Criteo Success Story](/content/it/success-stories/aventon/index.html): Aventon Bikes registra un ROAS più elevato grazie a campagne connesse in tutto il funnel. (921 words) - [Le nostre sedi | Criteo](/content/it/contact-us/find-us/index.html): Trova un ufficio Criteo vicino a te. Scopri oltre 20 sedi globali, esplora i servizi disponibili e contatta un rappresentante locale. (528 words) - [Casa.it | ES - Criteo](/content/es/success-stories/casa-it/index.html): Cómo Casa.it ha seguido apoyando a compradores y vendedores desde casa durante la pandemia del coronavirus (590 words) - [導入事例： Money Fellows | JP - Criteo.com](/content/jp/success-stories/money-fellows/index.html): クリックから預金まで：フィンテックプラットフォームの Money Fellowsが、新規顧客獲得に特化したクリエイティブなオートメーションで企業を成功に導いた方法をご紹介します。 (91 words) - [Casa.it | IT - Criteo Success Story](/content/it/success-stories/casa-it/index.html): In che modo Casa.it ha supportato gli acquirenti e i venditori di immobili durante la pandemia di Coronavirus (759 words) - [Criteo 認定パートナー | JP - Criteo.com](/content/jp/criteo-certified-partners/index.html): Criteoのデジタル広告ソリューションを継続的に販売・運用いただく代理店様を「Criteo 認定パートナー」、導入において専門的な知識や技術を持つパートナーを「Criteo テックパートナー」、そしてCriteoに関する優れた知識と経験を持った個人を「Criteo エキスパート」として認定しています。 (82 words) - [Raptive | IT - Criteo Success Story](/content/it/success-stories/raptive/index.html): Gli editori di Raptive ottengono un aumento del 57% della revenue grazie alla curation della domanda. (534 words) - [de/wp-content/uploads/sites/3/2017/09/retargeting-acronyms-one-pager-de-pdf.html](/content/de/wp-content/uploads/sites/3/2017/09/retargeting-acronyms-one-pager-de-pdf.html) (358 words) - [Soluzioni per i brand del settore cosmetico e della bellezza | IT - Criteo](/content/it/industry/beauty/index.html): Acquisisci contatti, trasformali in clienti e interagisci di nuovo con loro grazie alle soluzioni pubblicitarie full-funnel di Criteo per il settore Beauty. (400 words) - [Stepstone | DE - Criteo.com](/content/de/success-stories/stepstone/index.html): Recruiting-Strategien optimieren: Stepstone setzt auf KI-gestützte Talentakquise. (715 words) - [CCPA プライバシーポリシー | JP - Criteo.com](/content/jp/privacy/ccpa-privacy-policy/index.html): Criteo is committed to following the highest privacy standards. This policy provides California residents with relevant information under the California Consumer Protection Act (CCPA). (82 words) - [Electrolux | JP - Criteo.com Success Story](/content/jp/success-stories/electrolux-2/index.html): Electrolux、ソーシャル・インベントリ活用でキャンペーン収益265%増を達成。 (65 words) - [Resources Archive | IT - Criteo](/content/it/resources/index.html) (672 words) - [wp-content/uploads/2026/03/criteo-go-press-release-pdf.html](/content/wp-content/uploads/2026/03/criteo-go-press-release-pdf.html) (628 words) - [当社の提携業者 | JP - Criteo.com](/content/jp/privacy/our-partners/index.html): 当社は、Criteo提携業者のプライバシープラクティスおよびお客様に関連するデータにおけるお客様の権利を行使するためにその業者がお客様に提供するオプションについて理解するため、その業者のポリシーを読むことをお勧めします。 (67 words) - [Electrolux - CN - Criteo Success Story](/content/cn/success-stories/electrolux-2/index.html): 社交媒体投放助力规模化触达，伊莱克斯营收增长 265% (61 words) - [Retail Media | IT - Criteo](/content/it/solutions/retail-media/index.html): Soluzioni retail media semplici ed efficienti per inserzionisti e retailer: ottieni valore con strumenti intelligenti e versatili. (671 words) - [コンバージョン段階のソリューション | Criteo](/content/jp/solutions/increase-conversions/index.html): 極めて優れた関連性を備えたダイナミックディスプレイ広告が、お客様のサイト、アプリ、さらに実店舗でのコンバージョンを加速させます。柔軟なターゲティング機能と豊富なクリエイティブフォーマットを使って、最適なオーディエンスにリーチしましょう。 (55 words) - [Manuela Montagnana, Chief People Officer von Criteo](/content/de/company/team/manuela-montagnana/index.html): Sie verfügt über mehr als 20 Jahre Erfahrung in der Personalführung und leitete bereits mehrere globale Teams in der Fertigungs-, Dienstleistungs- und Technologiebranche. (168 words) - [Electrolux | ES - Criteo Success Story](/content/es/success-stories/electrolux-2/index.html): Electrolux saca partido del inventario de redes sociales para escalar el alcance de sus campañas y aumentar sus ingresos en un 265 % . (588 words) - [Addressability | IT - Criteo](/content/it/solutions/addressability/index.html): Una tecnologia creata con lo scopo di migliorare la partnership tra retailer e brand per ottenere maggiori vendite di prodotti e più valore per tutti. (1,197 words) - [Política de privacidad de la CCPA | ES - Criteo](/content/es/privacy/ccpa-privacy-policy/index.html): Tenga en cuenta que el contenido de esta Política de privacidad, cuyo único objetivo es proporcionar a los residentes de California, EEUU, información relevante de acuerdo con la Ley de Protección del Consumidor de California (CCPA), debe ser interpretado como información adicional y no sustitutoria de la Política de Privacidad completa de Criteo, disponible aquí. […] (646 words) - [Aumenta las conversiones con anuncios que venden](/content/es/solutions/increase-conversions/index.html): Las soluciones de conversión de Criteo te permiten mostrar a tus compradores aquellos anuncios que realmente venden tus productos y servicios: anuncios de retargeting optimizados dinámicamente con recomendaciones de productos personalizadas garantizan hasta 13 veces el ROAS. (577 words) - [网络钓鱼和诈骗活动示例 - CN - Criteo](/content/cn/trust-center/security/phishing-campaigns-examples/index.html): 诈骗分子正试图通过冒充我们的身份来窃取客户的Criteo凭据或骗取钱财。请警惕此类风险，加强防范。 (39 words) - [www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com.html](/content/www4/en/health-beauty-consumer-insights/clkn/https/www-criteo-com.html) (11 words) - [Kikikickz | DE - Criteo.com](/content/de/success-stories/kikikickz/index.html): Mit Upper Funnel-Kampagnen steigert Kikikickz die Bekanntheit und den Traffic – das sorgt für 2-3x ROAS. (720 words) - [Connor McGogney, Chief Business Development Officer chez Criteo.](/content/fr/company/team/connor-mcgogney/index.html): Connor est responsable du développement commercial et stratégique de l'entreprise, supervisant les fusions et acquisitions et explorant les partenariats stratégiques afin de faire progresser la position de Criteo à l’échelle mondiale. (832 words) - [ITAKA | DE - Criteo.com](/content/de/success-stories/itaka-2/index.html): ITAKA spricht gezielt Reisende mit hoher Buchungsabsicht über Web, App und Meta an und erzielt 5x ROAS. (538 words) - [Создавайте рекламу, которая действительно продает ваши товары | RU - Criteo.com](/content/ru/solutions/increase-conversions/index.html): Решения Criteo по конверсии позволяют показывать покупателям те объявления, которые реально продают вашу продукцию и услуги: привлекайте правильную аудиторию при помощи гибкого таргетинга и множества различных форматов креативов. Ретаргетинговые кампании генерируют 13x ROAS благодаря гипер-релевантным предложениям. (426 words) - [広告主/ブランド向けソリューション | JP - Criteo.com](/content/jp/business/advertisers/index.html): Criteo のコマースデータに基づく、ブランド広告主向けのパフォーマンス広告、およびリテールメディア広告の各ソリューションをご紹介します。 (58 words) - [Partners | IT - Criteo](/content/it/partners/index.html) (163 words) - [Parla con un esperto | IT - Criteo](/content/it/talk-to-an-expert/index.html): Parlaci un po’ di te e sarai contattato presto da un nostro account. (78 words) - [Todd Parsons, Chief Product Officer de Criteo](/content/fr/company/team/todd-parsons/index.html): Responsable de la stratégie et de l’innovation produits, Todd supervise la diversification et la transformation de l’offre de Criteo. (217 words) - [Electrolux | IT - Criteo Success Story](/content/it/success-stories/electrolux-2/index.html): Electrolux registra una revenue del +265% e incrementa la portata delle campagne pubblicitarie grazie all’inventario social. (345 words) - [it/wp-content/uploads/sites/9/2024/06/modern-slavery-statement-2024-pdf.html](/content/it/wp-content/uploads/sites/9/2024/06/modern-slavery-statement-2024-pdf.html) (852 words) - [Sherry Smith | FR - Criteo.com](/content/fr/company/team/sherry-smith/index.html): Sherry Smith est présidente de Retail Media chez Criteo, où elle dirige la stratégie mondiale de Retail Media de l'entreprise, en faisant progresser des solutions de monétisation évolutives alimentées par une technologie basée sur l'IA. (862 words) - [I nostri partner | IT - Criteo](/content/it/privacy/our-partners/index.html): Ti incoraggiamo a leggere le politiche dei partner di Criteo per conoscere le loro pratiche sulla privacy, ed eventuali opzioni che mettono a tua disposizione, per l’esercizio dei tuoi diritti sui dati che ti concernono. Piattaforme supply side   AdForm AdGeneration AdStir AdYouLike Affiliation AJA AOL AppLovin Axonix BidCore BidSwitch Bigo Bytedance CondigoLabs D2C Dable […] (649 words) - [Sarah Glickman, Finanzchefin von Criteo](/content/de/company/team/sarah-glickman/index.html): Sie verfügt über mehr als 30 Jahre Erfahrung in den Bereichen globale Finanzen und Transformation. (162 words) - [Ryan Damon, Chief Legal and Transformation Officer chez Criteo](/content/fr/company/team/ryan-damon/index.html): Outre la supervision de l'organisation juridique, de la conformité et des affaires publiques de l'entreprise, il est responsable des initiatives de transformation qui soutiennent la vision et le plan d'action de la plateforme Commerce Media de Criteo, y compris son infrastructure commerciale et ses solutions personnalisées. (192 words) - [The Ultimate Guide to Commerce Media | IT - Criteo](/content/it/ultimate-guide-commerce-media/index.html): Raggiungi i tuoi obiettivi di customer acquisition e di retention con Cmmerce Growth - pubblicità automatiche semplici ma efficaci per l’Open Internet. (812 words) - [Persol Career | JP - Criteo.com](/content/jp/success-stories/persol-career-2/index.html): 潜在層も逃さない！doda×Criteoの「リタゲより効率が良い」次世代広告戦略とは？ (22 words) - [Michael Komasinski, Chief Executive Officer de Criteo](/content/fr/company/team/michael-komasinski/index.html): Il apporte plus de 20 ans d'expertise dans le domaine de l'AdTech et une solide expérience dans la promotion d'une croissance accélérée, de l'innovation axée sur l'IA et du développement à grande échelle. (202 words) - [Vanden Borre | DE - Criteo.com](/content/de/success-stories/vanden-borre/index.html): So schafft Vanden Borre verlässliche Full-Funnel-Erfahrungen für Konsumenten. (671 words) - [App Advertising (Реклама приложений) | RU - Criteo.com](/content/ru/digital-advertising-glossary/app-advertising/index.html): Реклама, мотивирующая пользователей впервые или повторно установить и использовать приложение. (881 words) - [Furniture1 | DE - Criteo.com](/content/de/success-stories/furniture1/index.html): Furniture1 fokussiert sich auf die Performance und bleibt die Nr. 1 (430 words) - [Política de Privacidade CCPA | BR - Criteo.com](/content/br/privacy/ccpa-privacy-policy/index.html): O conteúdo desta política de privacidade é destinada a fornecer aos residentes da Califórnia informações relevantes de acordo com a Lei de Privacidade do Consumidor da Califórnia (CCPA, California Consumer Protection Act). (702 words) - [Shipt RM 2 | DE - Criteo.com](/content/de/success-stories/shipt-rm-2/index.html): Energydrink-Brand steigert Win-Rate-Platzierungen durch eine wettbewerbsfähige Bidding-Strategie auf Shipt (417 words) - [Sustainability | IT - Criteo](/content/it/sustainability/index.html): Criteo si impegna costantemente per migliorare e avere un impatto positivo in fatto di diversità, equità e inclusione (DEI) nonché etica e ambiente. (566 words) - [CCPA 개인정보 처리 방침 | KR - Criteo](/content/kr/privacy/ccpa-privacy-policy/index.html): 본 개인정보 처리방침은 캘리포니아 소비자 개인정보 보호법(CCPA)에 따라 캘리포니아 거주자에게 관련 정보를 제공하는 것을 목적으로 하며, 크리테오의 개인정보 처리방침을 대체하는 것이 아니라 추가적인 내용으로 간주되어야 합니다. 캘리포니아에 거주하는 사용자에게 CCPA는 몇 가지 권리를 제공합니다. 이러한 권리를 대신 행사하려면 위임장이 있어야 합니다. 알 권리 사용자는 크리테오가 어떤 개인정보를 수집, 이용, 공개, 공유 또는 판매하는지 밝혀줄 것을 […] (461 words) - [API-Dokumente | Commerce Growth-Hilfecenter](/content/help/kb/de/api-dokumente-338824/index.html): Anpassen, Automatisieren und Skalieren (10 words) - [CCPA隐私政策 - CN - Criteo](/content/cn/privacy/ccpa-privacy-policy/index.html): Criteo承诺遵循最高的隐私标准。 本隐私政策根据《加州消费者保护法》（CCPA）向加州居民提供相关信息。 (94 words) - [リーガル情報 | JP - Criteo.com](/content/jp/legal/index.html): Criteoのリーガル情報ページです。法規制に関連する情報を掲載しています。 (81 words) - [リセラープログラム | JP - Criteo.com](/content/jp/marketplace-performance-outcome/index.html): 新たな収益源を創出しませんか？売上増加効果実証済みのクラス最高のコマースマーケティングテクノロジーを活用して、パートナーのロイヤルティを向上させましょう。 (68 words) - [Solutions pour les marques de beauté | FR - Criteo.com](/content/fr/industry/beauty/index.html): Attirez, convertissez et réengagez les passionnés de beauté grâce aux solutions publicitaires full-funnel de Criteo. (907 words) - [Soluções para conversão | BR - Criteo.com](/content/br/solutions/increase-conversions/index.html): Gere conversões no app, no site e na loja física com anúncios dinâmicos e altamente relevantes, impactando os consumidores certos com retargeting, segmentação de audiências e SEO para otimização de mecanismos de busca. (446 words) - [Политика конфиденциальности CCPA | RU - Criteo.com](/content/ru/privacy/ccpa-privacy-policy/index.html): Обратите внимание, что содержание настоящей политики конфиденциальности, которая предназначена исключительно для ознакомления резидентов штата Калифорния с релевантной информацией о Законе Калифорнии о защите конфиденциальности потребителей (CCPA), служит дополнением к полной версии политики конфиденциальности Criteo, которая доступна здесь, но не заменяет ее. Если вы являетесь резидентом штата Калифорния, CCPA гарантирует вам определенные права; для их осуществления […] (622 words) - [Política de privacidad del sitio web | ES - Criteo](/content/es/privacy/corporate-privacy-policy/index.html): La política de privacidad del sitio web de Criteo regula y detalla los principalesprincipios de privacidad que aplicamos a los datos recopilados a través de nuestro sitio web criteo.com, en su procesamiento y conservación. (2,185 words) - [SPIEGEL MEDIA | DE - Criteo.com](/content/de/success-stories/spiegel-media/index.html): SPIEGEL MEDIA integriert Criteo Direct Bidder, erhält direkten Zugriff auf Criteos einmaligen Advertiser-Demand - und kann so seinen Umsatz um 41 % steigern. (600 words) - [Diarmuid Gill, CTO bei Criteo](/content/de/company/team/diarmuid-gill/index.html): Er leitet die Criteo-Teams für Forschung und Entwicklung in Europa und in den USA. Die Aufgabe dieser Teams ist es, leistungsstarke, KI-gestützte Werbung im großen Maßstab bereitzustellen. (86 words) - [Politica sulla privacy CCPA | IT - Criteo](/content/it/privacy/ccpa-privacy-policy/index.html): Si noti che il contenuto di questa politica sulla privacy, che ha il solo obiettivo di fornire ai residenti della California informazioni correlate al California Consumer Protection Act (CCPA), deve essere interpretato in aggiunta alla Politica sulla privacy di Criteo, disponibile qui, e non in sostituzione della stessa. Se risiedi in California, il CCPA ti concede […] (587 words) - [新規顧客獲得 | JP - Criteo.com](/content/jp/solutions/customer-acquisition/index.html): 顧客基盤の拡大を目指すブランド向けて、チャネル横断の運用と透明性の高い計測で、AIを活用した新規顧客獲得を実現する方法をご紹介します。 (81 words) - [Руководящие принципы Criteo | RU - Criteo.com](/content/ru/advertising-guidelines/index.html): Criteo работает с сетью рекламных площадок только премиум качества, поэтому контент каждого партнёра компании проходит обязательную проверку на соответствие её руководящим принципам, перечень которых представлен на настоящей странице. (1,188 words) - [jp/blog/e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-82-ac-e3-82-a4-e3-83-89-ef-bc-9a-e5-8b-95-e7-94-bb-e3-82-92-e4-bd-bf-e3-81-a3-e3-81-a6-e6-a5-ad-e7-b8-be-e3-82-92.html](/content/jp/blog/e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-82-ac-e3-82-a4-e3-83-89-ef-bc-9a-e5-8b-95-e7-94-bb-e3-82-92-e4-bd-bf-e3-81-a3-e3-81-a6-e6-a5-ad-e7-b8-be-e3-82-92.html) (85 words) - [Queryo | ES - Criteo](/content/es/success-stories/queryo/index.html): Te contamos cómo la agencia digital Queryo mantiene su ventaja competitiva gracias al Criteo Partners Program. (386 words) - [2025 크리테오 글로벌 소비재 트렌드 리포트 ㅣ 지금 바로 다운로드](/content/go/kr/2025-cpg-global-trend/index.html): 수천개의 리테일러와 소비자로부터 수집한 데이터를 기반으로 제작된 크리테오의 최신 글로벌 소비재 트렌드 리포트를 만나보세요 (344 words) - [Criteo’s Top 10 Environmental Sustainability Commitments | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/criteo-s-top-10-environmental-sustainability-commitments.html): “We must act now because we know it’s the right thing to do. We’re committed to thinking about how we do business to limit our carbon footprint.” Megan Clarken, CEO As many countries have just experienced one of their hottest summers, the backlash… (1,160 words) - [Sustainability | KR - Criteo](/content/kr/sustainability/index.html): 크리테오는 다양성, 형평성, 포용성(DEI), 윤리 및 환경 측면에서 긍정적인 영향을 미치고 지속적으로 개선하기 위해 노력합니다. (694 words) - [家電メーカー向け | JP - Criteo.com](/content/jp/industry/consumer-electronics/index.html): コマース・インテリジェンスが支えるパフォーマンスメディアとリテールメディアを使用して、適切な家電消費者にリーチします。 (61 words) - [Connor McGogney, Chief Business Development Officer von Criteo](/content/de/company/team/connor-mcgogney/index.html): Connor für die geschäftliche und strategische Entwicklung des Unternehmens verantwortlich. Er beaufsichtigt Fusionen und Übernahmen sowie die Suche nach strategischen Partnerschaften, um die globale Marktposition von Criteo zu stärken. (699 words) - [代理店向けソリューション | JP - Criteo.com](/content/jp/business/agencies/index.html): Criteo のコマースデータに基づく、代理店向けのパフォーマンス、リテールメディア、オーディエンスの各ソリューションをご紹介します。 (97 words) - [O’Neill | DE - Criteo.com](/content/de/success-stories/oneill/index.html): So steigert die kalifornische Lifestyle-Marke O’Neill Umsatz und Effizienz in großem Maßstab. (677 words) - [Todd Parsons, Chief Produkt Officer bei Criteo](/content/de/company/team/todd-parsons/index.html): Als Verantwortlicher für Produktstrategie und -innovation ist es seine Aufgabe, das Plattform-Angebot von Criteo zu diversifizieren und zu transformieren. (190 words) - [Rowenta | DE - Criteo.com](/content/de/success-stories/rowenta/index.html): So schafft Rowenta Awareness mit Criteo Retail Media. (751 words) - [Immowelt | DE - Criteo.com](/content/de/success-stories/immowelt/index.html): Immowelt schafft Full-Funnel-Erfolg mit Video und Display. (628 words) - [Criteo リテールメディア（ブランド向け） | JP - Criteo.com](/content/jp/products/retail-media-for-brands/index.html): Criteo リテールメディア プラットフォームを活用して、デジタルシェルフの占有率拡大、ブランド認知度の向上、プレミアムな小売業者での商品販売を加速させましょう。かつてないほど簡単にリテールメディア バイイングが実現できます。 (85 words) - [www4/fr/the-great-defrag/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html](/content/www4/fr/the-great-defrag/clkn/https/www-criteo-com/publisher-terms-and-conditions/index.html) (11 words) - [myToys | DE - Criteo.com](/content/de/success-stories/mytoys/index.html): myToys generiert neue Einnahmequellen mit Criteo Retail Media. (448 words) - [Edouard Dinichert | Chief Customer Officer at DE - Criteo.com](/content/de/company/team/edouard-dinichert/index.html): Edouard Dinichert ist Chief Customer Officer bei Criteo. Er leitet den weltweiten Vertrieb von Performance Media und ist für die Global Business Operations verantwortlich. (239 words) - [Привлечение клиентов | RU - Criteo.com](/content/ru/solutions/customer-acquisition/index.html): Привлечение клиентов на основе ИИ с кросс-канальной оптимизацией и прозрачной аналитикой для растущих брендов. (1,401 words) - [Sherry Smith | DE - Criteo.com](/content/de/company/team/sherry-smith/index.html): Sherry Smith ist President of Retail Media bei Criteo, wo sie die globale Retail-Media-Strategie des Unternehmens leitet und skalierbare Monetarisierungslösungen auf Basis KI-gesteuerter Technologie vorantreibt. (730 words) - [Ryan Damon, Chief Legal und Transformation Officer von Criteo](/content/de/company/team/ryan-damon/index.html): Neben der Leitung der Rechts-, Compliance- und Public Affairs-Abteilung ist er für die Umsetzung von Initiativen verantwortlich, die die Vision und die Roadmap der Commerce Media Platform von Criteo unterstützen, einschließlich der Handelsinfrastruktur und der kundenspezifischen Funktionen von Criteo. (757 words) - [WetterOnline | DE - Criteo.com](/content/de/success-stories/wetteronline/index.html): WetterOnline verdoppelt die App-Umsätze mit Criteo Direct Bidder. (727 words) - [The State of Health & Beauty - Download Free Report | Criteo](/content/go/en/health-beauty-consumer-insights/index.html): Fresh insights based on commerce data from hundreds of Health & Beauty players and results from our global survey of shoppers. (451 words) - [Premiers pas | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/premiers-pas-105019/index.html): Tout ce qu'il vous faut pour déployer votre première campagne. (27 words) - [Zvet.ru | RU - Criteo.com Success Story](/content/ru/success-stories/zvet-ru/index.html): Как Zvet.ru привлекает новых покупателей мебели с помощью онлайн-рекламы. (561 words) - [Addressability Newsletter Sign-up](/content/www2/addressability-newsletter-fr/index.html) (170 words) - [SportScheck | DE - Criteo.com](/content/de/success-stories/sportscheck/index.html): SportScheck startet mit Retail Media in die Zukunft des Sporthandels. (747 words) - [ROCKET DIGITAL | DE - Criteo.com](/content/de/success-stories/rocket-digital/index.html): So entwickelten ROCKET DIGITAL und Criteo eine Digitalstrategie für Conforama. (509 words) - [Modanisa | DE - Criteo.com](/content/de/success-stories/modanisa/index.html): Modanisa erweitert seine Zielgruppenbasis mit Contextual Targeting. (613 words) - [Display Advertising (ディスプレイ広告) | JP - Criteo.com](/content/jp/digital-advertising-glossary/display-advertising/index.html): ウェブサイト、ソーシャルメディア、アプリなどに掲載されるビジュアル広告。画像、テキスト、動画のバナー広告が多く、クリックするとウェブサイトやランディングページに誘導されます。 (75 words) - [Super-Pharm | DE - Criteo.com](/content/de/success-stories/super-pharm/index.html): Super-Pharm Polen erzielt einen Anstieg der Sales um 69 % im offenen Internet und in sozialen Netzwerken. (462 words) - [アドレサビリティ | JP - Criteo.com](/content/jp/solutions/addressability/index.html): Purpose-built to enhance the partnership between retailers and brands to deliver more product sales and more value for all. (79 words) - [wp-content/uploads/2019/10/ovum-criteo-research-note-pdf.html](/content/wp-content/uploads/2019/10/ovum-criteo-research-note-pdf.html) (2,149 words) - [Denon Store by Audio Forum | DE - Criteo.com](/content/de/success-stories/denon-store-by-audio-forum/index.html): Denon Store by Audio Forum verdoppelt den ROAS und gewinnt mehr Neukunden – mit GO Kampagnen. (627 words) - [Customer Acquisition （カスタマーアクイジション/新規顧客の獲得） | JP - Criteo.com](/content/jp/digital-advertising-glossary/customer-acquisition/index.html): 新規顧客の獲得を目的としたアクション。オフライン／オンラインを問わず、新規顧客を発掘して購入に導くためのあらゆる手段が含まれます。カスタマーアクイジションでよく用いられる手法として、オフラインではダイレクトメールやコールドコール、オンラインではeメール、ソーシャルメディア、コンテンツマーケティング、SEO、有料のディスプレイ広告や検索広告などがあります。 (68 words) - [Why DEI investment makes good business sense. | Criteo Careers](/content/careers/en/criteo-life-blog/opinion-columns/why-dei-investment-makes-good-business-sense/index.html): Have you ever wondered if investing in DEI resources makes good business sense? Delve into Rachel's insightful column and learn how to make DEI a potent asset for your business as well. (1,615 words) - [Der Markt, vereint | Criteo](/content/go/de/the-great-defrag/index.html): Global insights from brands, agencies, retailers, and publishers going all-in on ad tech’s hottest opportunity. (259 words) - [Retargeting (リターゲティング) | JP - Criteo.com](/content/jp/digital-advertising-glossary/retargeting/index.html): リマーケティングとも呼ばれ、過去にファーストパーティのデジタルコンテンツにアクセスしたことのある（ウェブサイトの訪問、モバイルアプリの登録など）消費者に対して広告を表示する手法。 (61 words) - [How well do you know Criteo’s communities? | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/how-well-do-you-know-criteo-s-communities/index.html): Discover communities as a source of inspiration, and emotion. (499 words) - [在移动应用程序上禁用Criteo服务 - CN - Criteo](/content/cn/privacy/disable-criteo-services-on-mobile-applications/index.html): 获取如何在移动应用程序上禁用Criteo服务的信息。 (67 words) - [顧客維持 | JP - Criteo.com](/content/jp/solutions/customer-retention/index.html): コマースAIで顧客維持を強化。ファーストパーティ・データを活用し、購買ライフサイクルに沿った配信でターゲティングを行い、離反率を抑えて、リピート購入の増加につなげます。 (65 words) - [intarget | DE - Criteo.com](/content/de/success-stories/intarget/index.html): intarget steigert den Kundenerfolg – mit Criteo Partners. (441 words) - [Mesurez vos résultats | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/mesurez-vos-resultats-105057/index.html): Configurez les meilleurs KPI et améliorez votre performance grâce aux analyses. (6 words) - [Отключение услуг Criteo в мобильных приложениях | RU - Criteo.com](/content/ru/privacy/disable-criteo-services-on-mobile-applications/index.html): На данной странице содержится описание процесса отключения услуг Criteo в мобильных приложениях, , а также те изменения, которые произойдут по его завершении (удаление идентификатора, распознающего ваш браузер или устройство, прекращение сбора персональных данных, прекращение демонстрации рекламы Criteo). (535 words) - [Santeplus: Erfolgreiche Monetarisierung dank hoher Ad-Qualität](/content/de/success-stories/sante-plus/index.html): Als einer der führenden französischsprachigen Publisher zum Thema Gesundheit und Wellness benötigt Santeplus eine sorgfältig abgestimmte Monetarisierungs-Strategie. Mit Criteo steigerte das Unternehmen die Werbeumsätze deutlich – bei gleichbleibend hoher Ad-Qualität. (355 words) - [SPARROW | JP - Criteo.com](/content/jp/digital-advertising-glossary/sparrow/index.html): Secure Private Advertising Remotely Run on Webserver（ウェブサーバー上でリモートで実行されるセキュアなプライベート広告）。Criteo は、Google が提案する TURTLEDOVE に代わる手法として、Chrome でのオーディエンスターゲティングを可能するために SPARROW を提案しました。TURTLEDOVE の一部は FLEDGE に組み込まれています。 (60 words) - [Criteoサービスをモバイルアプリ上で無効化する | JP - Criteo.com](/content/jp/privacy/disable-criteo-services-on-mobile-applications/index.html): Criteoサービスをモバイルアプリケーション上で無効化する (52 words) - [The Ultimate Guide to Commerce Media | KR - Criteo](/content/kr/ultimate-guide-commerce-media/index.html): Get up to speed on all things commerce media, including what it is, why it's trending, who's a part of the ecosystem, and much more. (4,140 words) - [Addressability Newsletter Sign-up](/content/www2/addressability-newsletter-de/index.html) (117 words) - [The Ultimate Guide to Commerce Media | JP - Criteo.com](/content/jp/ultimate-guide-commerce-media/index.html): コマースメディアは次に来る大きなトレンドであり、今すぐその流れに乗るべきだということです。本ガイドでは、コマースメディアとは何か、なぜ注目を集めているのか、そして業界が抱える喫緊の課題の解決にどう生かすべきかを検討していきます。 (463 words) - [サステナビリティ | JP - Criteo.com](/content/jp/sustainability/index.html): Criteo では、ダイバーシティ・エクイティ＆インクルージョン（DEI）に加え、倫理観や環境における継続的な改善を図り、ポジティブな影響を与えられるよう尽力しています。 (76 words) - [Confidentialité et sécurité | Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/confidentialite-et-securite-105042/index.html): RGPD, CCPA et lois sur la confidentialité, La promesse de confidentialité de Criteo, Cadre de transparence et de consentement, Comment Criteo protège-t-il vos données ? (30 words) - [Anker SOLIX - CN - Criteo Success Story](/content/cn/success-stories/anker-solix/index.html): Discover how Criteo helps brands re-engage shoppers and drive stronger performance across every stage of the customer journey. (32 words) - [La Grande Défragmentation - Télécharger le rapport | Criteo](/content/go/fr/the-great-defrag/index.html): Des perspectives complètes de marques, d'agences, de retailers et d'éditeurs qui se lancent à corps perdu dans la technologie publicitaire la plus prometteuse. (299 words) - [個人情報保護方針 | JP - Criteo.com](/content/jp/privacy/corporate-privacy-policy/index.html): Criteoの個人情報保護方針を掲載しています。Criteoがウェブサイト（criteo.com）を介して収集したデータに対する個人情報保護の規定を詳述しています。 (84 words) - [イベント | JP - Criteo.com](/content/jp/events/index.html): Criteoのイベント情報ページです。アフリカ／中東、南北アメリカ、アジア太平洋、ヨーロッパの各地域で開催されるイベントをご確認いただけます。 (123 words) - [Aide en ligne de Criteo Commerce Growth](/content/help/kb/fr/index.html): What's New? , Premiers pas , Gestion des campagnes, Mesurez vos résultats, Compte et facturation, Résolution des problèmes, API documentation, Data and AI, GO Campaigns (102 words) - [Trust Center | RU - Criteo.com](/content/ru/trust-center/index.html): Наши подходы к рекламной этике, конфиденциальности, безопасности и добросовестности ведения бизнеса (579 words) - [jp/blog/e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-81-a8-e3-81-af-ef-bc-9f.html](/content/jp/blog/e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-81-a8-e3-81-af-ef-bc-9f.html) (24 words) - [Адресованность | RU - Criteo.com](/content/ru/solutions/addressability/index.html): Решение, специально созданное для укрепления сотрудничества между ритейлерами и брендами и увеличения продаж, которое приносит выгоду всем. (1,291 words) - [Retail Media (リテールメディア) | JP - Criteo.com](/content/jp/digital-advertising-glossary/retail-media/index.html): 小売業者のウェブサイトやアプリで広告を売買する分野のひとつ。最も一般的な広告フォーマットは、検索結果、商品のカテゴリーや詳細ページで表示されるようなスポンサード商品広告。 (48 words) - [L'étincelle de la découverte : téléchargez le rapport](/content/go/fr-spark-of-discovery/index.html): Découvrez les conclusions d'une enquête menée auprès de consommateurs et de responsables de marques sur l'émotion suscitée par le e-commerce et sur la manière dont les marques peuvent raviver l'étincelle de la découverte qui manque aujourd'hui aux acheteurs en ligne. (323 words) - [ Real World Sustainable Values | Criteo Careers](/content/careers/en/criteo-life-blog/from-the-inside/real-world-sustainable-values/index.html): Over the past 3 years, Justine Tabarin has seen her job expand from managing CSR at Criteo to also coordinating the fast-growing Criteo Cares community groups and today being responsible as well for sustainability strategy – growth that reflects… (665 words) - [App Advertising (アプリ広告) | JP - Criteo.com](/content/jp/digital-advertising-glossary/app-advertising/index.html): アプリ広告：アプリのインストール、利用／エンゲージメント、再インストールを促す広告。 (40 words) - [Queryo | IT - Criteo Success Story](/content/it/success-stories/queryo/index.html): In che modo l’agenzia Queryo si mantiene competitiva grazie al Criteo Partners Program. (796 words) - [お問い合わせ | JP - Criteo.com](/content/jp/contact-us/index.html): Criteo のお問合せフォームです。Criteo へのご質問、お問合せ、ご意見・ご感想などは、こちらのフォームをご利用ください。 (58 words) - [Решения для брендов | RU - Criteo.com](/content/ru/business/advertisers/index.html): Представляем наши решения для брендов в области коммерчески ориентированного performance-маркетинга и ритейл медиа. (625 words) - [Page not found | ES - Criteo](/content/es/security/index.html) (263 words) - [Desativar serviços da Criteo em apps mobile | BR - Criteo.com](/content/br/privacy/disable-criteo-services-on-mobile-applications/index.html): As informações a seguir explicam como desativar os serviços da Criteo em apps mobile. (594 words) - [Disabilita i servizi Criteo sulle applicazioni mobile | IT - Criteo](/content/it/privacy/disable-criteo-services-on-mobile-applications/index.html): The information below explain how to disable Criteo services on mobile applications. Click here if you want to know how to disable Criteo services on Internet browsers. (668 words) - [Trust Center | JP - Criteo.com](/content/jp/trust-center/index.html): Criteoの広告倫理、プライバシー、セキュリティ、ビジネス・インテグリティへの取り組みやポリシーをご紹介します。 (39 words) - [myToys | JP - Criteo.com](/content/jp/success-stories/mytoys/index.html): Criteoのリテールメディアソリューションを活用して、新たな収益源を生み出したmyToys。 (61 words) - [Commerce Grid — первая в мире коммерческая SSP-платформа от Criteo](/content/ru/platform/commerce-grid/index.html): Commerce Grid помогает владельцам медиа увеличивать выручку, открывает для агентств прямой доступ к инвентарю, обогащенному коммерческими данными, и превращает аудитории ритейлеров в источник дохода. (724 words) - [Desactivar los servicios de Criteo en apps móviles | ES - Criteo](/content/es/privacy/disable-criteo-services-on-mobile-applications/index.html): Infórmate sobre cómo desactivar los servicios de Criteo de los navegadores de Internet. (643 words) - [予測入札 | JP - Criteo.com](/content/jp/technology/predictive-bidding/index.html): Criteo のソリューションを支えるテクノロジーのひとつ「予測入札」は、買い物客一人ひとりのエンゲージメントやコンバージョン率、平均購入単価を正確に予測し、リーチするための入札額を最適化する仕組みです。予測入札の機能やメリット、また予測入札を活用している Criteo ソリューションについてご紹介します。 (56 words) - [Политика конфиденциальности веб-сайта | RU - Criteo.com](/content/ru/privacy/corporate-privacy-policy/index.html): На данной странице описаны основные действующие правила, связанные со сбором данных через веб-сайт и их использованием. Компания Criteo применяет передовые технологии для защиты данных. Criteo собирает и использует данные в строгом соответствии с требованиями местного законодательства, включая, но не ограничиваясь законами о конфиденциальности и защите данных. (1,703 words) - [リテールメディア | JP - Criteo.com](/content/jp/solutions/retail-media/index.html): 効果の最大化を目指すリテーラーと広告主のための、柔軟で使いやすいツールを備えたスマートなリテールメディア・ソリューション。 (58 words) - [모바일 앱에서 크리테오 서비스 비활성화하기 | KR - Criteo](/content/kr/privacy/disable-criteo-services-on-mobile-applications/index.html): The information below explain how to disable Criteo services on mobile applications. Click here if you want to know how to disable Criteo services on Internet browsers. (338 words) - [Audience Targeting (オーディエンスターゲティング) | JP - Criteo.com](/content/jp/digital-advertising-glossary/audience-targeting/index.html): 共通の特徴（セグメントと呼ばれることが多い）に基づいて消費者にリーチ、エンゲージする手法。限られたメディア予算を最大限に活かして、より関連性の高い広告を配信します。 (48 words) - [Criteo-Global-Environmental-Policy-Update-v2](/content/wp-content/uploads/2025/11/criteo-global-environmental-policy-update-v2-pdf.html) (1,146 words) - [Social Infographics_CSR Report 2025-v7](/content/wp-content/uploads/2026/04/social-infographics_csr-report-2025-v7-pdf.html) (621 words) - [Environment Infographic_v6](/content/ru/wp-content/uploads/sites/10/2026/05/environment-infographic_v6-1-pdf.html) (466 words) - [Marketplace Performance Outcome | Criteo](/content/ru/marketplace-performance-outcome/index.html): Рекомендуя Criteo Dynamic Retargeting вашим магазинам-партнерам, вы помогаете им эффективно вовлекать покупателей на всех маркетинговых каналах, чтобы обеспечить качественный трафик на их сайты и увеличить объем продаж. Вы в свою очередь получаете процент от ставки за клик за каждое посещение пользователем партнерского сайта, сгенерированное рекламной кампанией. (565 words) - [Environment Infographic_v6](/content/wp-content/uploads/2026/04/environment-infographic_v6-pdf.html) (463 words) - [Customer Targeting (ТАРГЕТИНГ ПОКУПАТЕЛЕЙ) | RU - Criteo.com](/content/ru/digital-advertising-glossary/customer-targeting/index.html): Процесс охвата части покупателей из вашей базы для их повторного вовлечения и увеличения продаж. (939 words) - [Queryo | DE - Criteo.com](/content/de/success-stories/queryo/index.html): Wie die Digitalagentur Queryo mit Criteo Partners wettbewerbsfähig bleibt. (662 words) - [Sustainability Infographic_v7](/content/wp-content/uploads/2026/04/sustainability-infographic_v7-pdf.html) (556 words) - [Criteoは、世界規模のコマース・インテリジェンス・プラットフォームです | JP - Criteo.com](/content/jp/company/index.html): Criteo は独自のデータとAIに基づくコマース・インテリジェンスにより、消費者に関連性の高い広告を提供し、ビジネスに確かなパフォーマンスをもたらします。 (91 words) - [Criteoのパートナー | JP - Criteo.com](/content/jp/partners/index.html): Criteoのパートナーのご紹介広告マーケティングエコシステム内のプロバイダーが御社をサポートし、Criteoのキャンペーンを迅速かつスムーズに展開、ハイパフォーマンスを実現します。 (35 words) - [Criteoの拠点 |](/content/jp/contact-us/find-us/index.html): お近くのCriteoオフィスを探しましょう。世界20以上の拠点をチェックし、設備を確認して、現地担当者にご連絡ください。 (313 words) - [動画広告   | JP - Criteo.com](/content/jp/solutions/video-advertising/index.html): 動画広告をパフォーマンス機能と組み合わせ、オンライン動画プラットフォームのどこでも消費者にリーチし、コンバージョンを促します。 (41 words) - [Customer Acquisition (ПРИВЛЕЧЕНИЕ ПОЛЬЗОВАТЕЛЕЙ) | RU - Criteo.com](/content/ru/digital-advertising-glossary/customer-acquisition/index.html): Процесс заполучения новых пользователей. Для привлечения, поиска новых пользователей и стимулирования их к совершению покупки могут использоваться любые методы, как офлайн, так и онлайн. К популярным тактикам привлечения клиентов относятся холодные звонки и рассылки по почте, а также онлайн-тактики, например рассылки по электронной почте и в социальных сетях, контент-маркетинг, SEO, медийная реклама, реклама в поисковых системах. (963 words) - [Siamo Criteo, la piattaforma globale di commerce intelligence](/content/it/company/index.html): Con Criteo, le aziende trasformano i segnali delle intenzioni degli acquirenti in risultati concreti, proponendo esperienze più rilevanti. (542 words) - [취약점 공개 정책 | KR - Criteo](/content/kr/trust-center/security/vulnerability-disclosure-policy/index.html): 소개 크리테오는 제품과 서비스의 보안을 최우선으로 생각합니다. 목표는 고객과 사용자가 최상의 경험을 할 수 있도록 하는 동시에, 맡겨진 정보와 데이터를 안전하게 보호하는 것입니다. 이를 위해 당사는 보안 연구자와 일반 대중이 잠재적인 보안 취약점을 책임감 있고 윤리적으로 제보하는 것을 환영합니다. 본 정책은 보안 취약점의 책임 있는 제보에 대해 당사가 기대하는 점과 제보된 취약점이 처리되는 과정을 설명합니다. […] (568 words) - [Глобальные офисы | Criteo](/content/ru/contact-us/find-us/index.html): Найдите ближайший офис Criteo. Ознакомьтесь с более чем 20 офисами по всему миру, узнайте об удобствах и свяжитесь с местным представителем (316 words) - [リソースセンター | JP - Criteo.com](/content/jp/resources/index.html): Criteoでは、アドテクノロジーとデジタル広告を活用する上で役立つさまざまなインサイトや最新のデータを提供しています。新たなトレンドや戦略をはじめ、御社のビジネスの拡大を後押しする情報をここで入手してください。 (53 words) - [Customer Targeting (顧客ターゲティング) | JP - Criteo.com](/content/jp/digital-advertising-glossary/customer-targeting/index.html): 企業やブランドが保有する顧客リストの特定グループにリーチして、リエンゲージメントと販売を促進するための手法。 (135 words) - [jp/wp-content/uploads/sites/6/2024/06/modern-slavery-statement-2024-pdf.html](/content/jp/wp-content/uploads/sites/6/2024/06/modern-slavery-statement-2024-pdf.html) (751 words) - [Microsoft Surface Pro 4 | BR - Criteo.com](/content/br/success-stories/microsoft-surface-pro-4/index.html): Criteo Sponsored Products potencializa resultados de vendas da Microsoft no varejo online. (436 words) - [Правовая информация | RU - Criteo.com](/content/ru/legal/index.html): На странице содержится основная правовая информация, представлены правила использования персональных данных. (521 words) - [小売業者向けソリューション | JP - Criteo.com](/content/jp/business/retailers/index.html): 小売業者が自社で展開するECサイトのデータやトラフィックを収益化するための Criteo のソリューションをご覧ください。 (97 words) - [wp-content/uploads/2019/05/idc-criteo-may-pdf.html](/content/wp-content/uploads/2019/05/idc-criteo-may-pdf.html) (739 words) - [Criteo広告ガイドライン | JP - Criteo.com](/content/jp/advertising-guidelines/index.html): Criteo広告に関するパートナー向けガイドラインです。禁止事項や遵守いただきたい情報を掲載しています。 (52 words) - [Archivi Glossary | IT - Criteo](/content/it/digital-advertising-glossary/index.html) (7,495 words) - [Partners | RU - Criteo.com](/content/ru/partners/index.html) (519 words) - [Lowes Small Appliance | RU - Criteo.com Success Story](/content/ru/success-stories/lowes-small-appliance/index.html): Производитель мелкой бытовой техники проводит успешную кампанию на Lowes.com. (608 words) - [Решения для бьюти-брендов | Criteo](/content/ru/industry/beauty/index.html): Привлекайте, конвертируйте и возвращайте покупателей товаров для красоты с помощью решений Criteo для всех этапов воронки продаж. (834 words) - [新規のお問い合わせ専用窓口 | Criteo](/content/jp/talk-to-an-expert/index.html): お客様の連絡先をご入力いただければ、後ほどCriteoの営業担当者からご連絡を差し上げます。 (27 words) - [Удержание клиентов | RU - Criteo.com](/content/ru/solutions/customer-retention/index.html): Сохраняйте больше клиентов благодаря коммерчески ориентированному ИИ. Активируйте собственные данные, таргетируйте пользователей на каждом этапе, уменьшайте отток клиентов и стимулируйте повторные покупки с гарантированным результатом. (697 words) - [Commerce Grid – 世界初のコマースに特化した SSP](/content/jp/platform/commerce-grid/index.html): Commerce Grid はメディアオーナーの収益を伸ばし、代理店にコマースデータが充実したサプライへの直接的なアクセスを与え、小売業者のオーディエンスを収益に変えます。 (109 words) - [Sustainability | RU - Criteo.com](/content/ru/sustainability/index.html): Criteo стремится к постоянному совершенствованию и позитивным переменам в области разнообразия, равенства и инклюзии, этики и защиты окружающей среды. (365 words) - [Sustainability | ES - Criteo](/content/es/sustainability/index.html): Criteo se centra en lograr una mejora continua y un impacto positivo en términos de Diversidad, Igualdad e Inclusión (DEI), Ética y Medio Ambiente. (1,134 words) - [美容ブランド向けのソリューション | JP - Criteo.com](/content/jp/industry/beauty/index.html): Criteo のフルファネル広告ソリューションで、美容ファンの獲得、コンバージョン、再エンゲージメントを実現しましょう。 (69 words) - [es/wp-content/uploads/sites/8/2020/10/20-sheet-holiday-audiences-overview-es-alt-pdf.html](/content/es/wp-content/uploads/sites/8/2020/10/20-sheet-holiday-audiences-overview-es-alt-pdf.html) (527 words) - [Rowenta | RU - Criteo.com Success Story](/content/ru/success-stories/rowenta/index.html): Как Rowenta привлекает покупателей с помощью Retail Media от Criteo.  (288 words) - [Page not found | JP - Criteo.com](/content/jp/agencies/index.html) (62 words) - [Решения для ритейлеров | RU - Criteo.com](/content/ru/business/retailers/index.html): Представляем наши решения для ритейлеров, позволяющие монетизировать данные и трафик сайта. (648 words) - [ru/wp-content/uploads/sites/10/2024/06/modern-slavery-statement-2024-pdf.html](/content/ru/wp-content/uploads/sites/10/2024/06/modern-slavery-statement-2024-pdf.html) (753 words) - [Page not found | KR - Criteo](/content/kr/agencies/index.html) (572 words) - [Page not found | RU - Criteo.com](/content/ru/agencies/index.html) (341 words) - [The Ultimate Guide to Commerce Media | RU - Criteo.com](/content/ru/ultimate-guide-commerce-media/index.html): Get up to speed on all things commerce media, including what it is, why it's trending, who's a part of the ecosystem, and much more. (1,394 words) - [События | RU - Criteo.com](/content/ru/events/index.html): Здесь Вы можете увидеть информацию о событиях, которые проводит и планирует Criteo в различных регионах. (495 words) - [Addressability | ES - Criteo](/content/es/solutions/addressability/index.html): Purpose-built to enhance the partnership between retailers and brands to deliver more product sales and more value for all. (1,609 words) - [Page not found | IT - Criteo](/content/it/agencies/index.html) (671 words) - [Page not found | FR - Criteo.com](/content/fr/agencies/index.html) (648 words) - [Решения для агентств | RU - Criteo.com](/content/ru/business/agencies/index.html): Представляем наши решения для агентств в области коммерчески ориентированного performance-маркетинга, ритейл медиа и аудиторий. (303 words) - [Venatus | RU - Criteo.com Success Story](/content/ru/success-stories/venatus/index.html): Venatus увеличивает доходы от рекламы с помощью прямого биддинга. (458 words) - [2026 Commerce and AI Trend Report - Download Free Report | Criteo](/content/www4/jp/2026_commerceai_trends-form/index.html): Discover how AI is (and isn't) reshaping shopping today with data, insights, and trends from the 2026 Commerce & AI Report. (127 words) - [Lamps Plus | RU - Criteo.com Success Story](/content/ru/success-stories/lamps-plus/index.html): Lamps Plus находит новых клиентов и увеличивает продажи с помощью OTT- и CTV-рекламы. (156 words) - [Freshly Cosmetics | DE - Criteo.com](/content/de/success-stories/freshly-cosmetics/index.html): Freshly Cosmetics steigert den ROAS der Black Friday-Kampagnen um das Achtfache. (455 words) - [Graham & Brown | RU - Criteo.com Success Story](/content/ru/success-stories/graham-brown/index.html): Как Graham & Brown сократили покупательский путь с помощью Criteo и SingleView. (565 words) - [Retail Media | RU - Criteo.com](/content/ru/solutions/retail-media/index.html): Простые решения в области ритейл медиа для ритейлеров и рекламодателей. Рост доходов благодаря более интеллектуальным и гибким инструментам. (556 words) - [MUST’IT | RU - Criteo.com Success Story](/content/ru/success-stories/mustit/index.html): Как платформа MUST’IT максимизировала эффективность своей рекламы на всех этапах воронки продаж. (627 words) - [Page not found | FR - Criteo.com](/content/fr/solutions/addressability/agencies/index.html) (637 words) - [Queryo | RU - Criteo.com Success Story](/content/ru/success-stories/queryo/index.html): Как digital агентство Queryo превосходит конкурентов благодаря партнерской программе Criteo (534 words) - [Page not found | RU - Criteo.com](/content/ru/technology/commerce-ai/index.html) (531 words) - [Page not found - CN - Criteo](/content/cn/solutions/addressability/agencies/index.html) (62 words) - [Page not found | BR - Criteo.com](/content/br/solutions/retailers/index.html) (308 words) - [ROCKET DIGITAL | RU - Criteo.com Success Story](/content/ru/success-stories/rocket-digital/index.html): Как ROCKET DIGITAL и Criteo создали эффективную digital стратегию для Conforama. (626 words) - [Sherry Smith | Criteo](/content/company/team/sherry-smith/index.html): Sherry Smith is President of Retail Media at Criteo, where she leads the company’s global retail media strategy, advancing scalable monetization solutions powered by AI-driven technology. (165 words) - [Resources Archive | RU - Criteo.com](/content/ru/resources/index.html) (186 words) - [Написать | RU - Criteo.com](/content/ru/contact-us/index.html): Заполните форму, чтобы команда Crtieo увидела, какие вопросы интересуют именно Вас. Также Вы сможете подписаться на информацию о рекламных и маркетинговых продуктах, а также услугах и мероприятиях компании Criteo. (62 words) - [Manuela Montagnana | Chief People Officer at Criteo](/content/company/team/manuela-montagnana/index.html): Manuela Montagnana is Criteo’s Chief People Officer with over 20 years of people leadership while driving human capital management and performance (168 words) - [Page not found | DE - Criteo.com](/content/de/solutions/addressability/agencies/index.html) (624 words) - [Mobile App Advertising - CN - Criteo](/content/cn/products/mobile-app-advertising/index.html): Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo's all-in-one platform for app installs, engagement, and retargeting. (103 words) - [intarget | RU - Criteo.com Success Story](/content/ru/success-stories/intarget/index.html): intarget повышает эффективность для своих клиентов с Criteo Partners. (514 words) - [Resources Archive | ES - Criteo](/content/es/resources/index.html) (815 words) - [Video Advertising  | RU - Criteo.com](/content/ru/solutions/video-advertising/index.html): Взаимодействуйте с потребителями в то время, как они просматривают их любимый видео-контент. Наше решение сочетает беспрецедентный охват аудиторий, масштаб и аналитику в видео и digital среде. (461 words) - [Page not found | KR - Criteo](/content/kr/solutions/addressability/agencies/index.html) (386 words) - [Connor McGogney | Chief Strategy Officer at Criteo](/content/company/team/connor-mcgogney/index.html): Connor McGogney is Criteo’s Chief Strategy Officer, leading M&A and strategic partnerships to advance our global market position (159 words) - [Edouard Dinichert | Chief Customer Officer at Criteo](/content/company/team/edouard-dinichert/index.html): Edouard Dinichert is Criteo’s Chief Customer Officer, leading global sales for Performance Media and overseeing Global Business Operations. (233 words) - [Criteo — платформа коммерческой аналитики](/content/ru/company/index.html): Criteo помогает компаниям превращать сигналы о намерениях потребителей в коммерческие результаты, улучшая покупательский опыт. (478 words) - [Решения для брендов бытовой электроники | RU - Criteo.com](/content/ru/industry/consumer-electronics/index.html): Привлекайте покупателей электроники с помощью омниканальной рекламы Criteo. Используйте сигналы о намерениях, точный таргетинг и динамические сообщения. (1,334 words) - [Технология Criteo для максимальной прибыли от рекламы](/content/ru/technology/ai-engine/index.html): Predictive Bidding - инструмент, который позволяет точно прогнозировать вовлечённость каждого покупателя и стоимость его корзины, конверсию, обеспечивает достижение оптимального соотношения между затратами на рекламу и её эффективностью. (451 words) - [Page not found - CN - Criteo](/content/cn/technology/commerce-ai/index.html) (54 words) - [Diarmuid Gill | Chief Technology Officer (CTO) at Criteo](/content/company/team/diarmuid-gill/index.html): Diarmuid Gill joined Criteo in 2014 as CTO, leading Europe & US R&D for AI-powered advertising at scale. Holds an Electronic Engineering degree & MBA (95 words) - [Page not found | ES - Criteo](/content/es/solutions/addressability/agencies/index.html) (563 words) - [Nuestros socios | ES - Criteo](/content/es/privacy/our-partners/index.html): Consulta quiénes son los socios de Criteo, socios proveedores, plataformas de datos,Socios de emparejamiento de datos, socios que nos permiten combatir el fraude, socios anunciantesY socios de localización. (532 words) - [Freshly Cosmetics | ES - Criteo](/content/es/success-stories/freshly-cosmetics/index.html): Freshly Cosmetics multiplica su ROAS por 8 en sus campañas de Black Friday (603 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/retailers/index.html) (483 words) - [Page not found | ES - Criteo](/content/es/agencies/index.html) (524 words) - [Walmart Mexico | RU - Criteo.com Success Story](/content/ru/success-stories/walmart-mexico/index.html): Косметический бренд повышает возврат рекламных инвестиций ROAS и увеличивает число показов в Walmart Mexico с помощью платформы Criteo Retail Media. (416 words) - [Freshly Cosmetics | IT - Criteo Success Story](/content/it/success-stories/freshly-cosmetics/index.html): Freshly Cosmetics registra un 8x di ROAS grazie alle campagne per il Black Friday. (552 words) - [Технология Criteo Predictive Bidding для повышения ROI от рекламы | Criteo](/content/ru/technology/predictive-bidding/index.html): Criteo Customer Acquisition - новое решение, использующее новейшие алгоритмы машинного обучения, позволяющие безошибочно отличать новых пользователей от существующих на основе их покупательского поведения, истории просмотров и индивидуальных интересов. (302 words) - [Todd Parsons | CPO and President of Performance Media at Criteo](/content/company/team/todd-parsons/index.html): Todd Parsons joined Criteo as CPO and President of Performance Media in Aug 2020 and drives product strategy & innovation to transform Criteo’s platform. (185 words) - [Sarah Glickman | Chief Financial Officer at Criteo](/content/company/team/sarah-glickman/index.html): Sarah Glickman is Criteo’s CFO with over 30 years in finance and transformation. She leads global financial strategy and drives operational excellence. (160 words) - [Page not found | RU - Criteo.com](/content/ru/solutions/addressability/agencies/index.html) (577 words) - [The Ultimate Guide to Commerce Media | ES - Criteo](/content/es/ultimate-guide-commerce-media/index.html): Get up to speed on all things commerce media, including what it is, why it's trending, who's a part of the ecosystem, and much more. (443 words) - [ヘルプセンター | JP - Criteo.com](/content/jp/help-center/index.html): Criteo ヘルプセンターにようこそ ヘルプセンターを活用して、ソリューションの最新情報を確認したり、ガイドを参照したり、Criteo を使用して効果を最大化するためのヒントを得ることができます。 (108 words) - [Somos Criteo, la plataforma de Commerce Intelligence](/content/es/company/index.html): Criteo ayuda a empresas a convertir señales de compra en resultados comerciales reales y así ofrecer experiencias más relevantes para los compradores. (523 words) - [Page not found - CN - Criteo](/content/cn/agencies/index.html) (65 words) - [Архив Glossary | RU - Criteo.com](/content/ru/digital-advertising-glossary/index.html) (6,160 words) - [Talk to expert | RU - Criteo.com](/content/ru/talk-to-an-expert/index.html): Команда Criteo всегда готова вам помочь. За советом или необходимой помощью обратитесь к нашему эксперту. (51 words) - [Captación de clientes | ES - Criteo](/content/es/solutions/customer-retention/index.html): Potencia la retención de clientes con la IA. Activa datos propios, segmenta por las diferentes etapas, reduce la pérdida de clientes e impulsa las compras recurrentes con resultados probados. (790 words) - [Customer Acquisition | ES - Criteo](/content/es/solutions/customer-acquisition/index.html): Descubre la adquisición de clientes impulsada por IA, con optimización cross-channel y medición transparente para marcas enfocadas en el crecimiento. (880 words) - [Page not found | BR - Criteo.com](/content/br/solutions/addressability/agencies/index.html) (660 words) - [Trust Center | ES - Criteo](/content/es/trust-center/index.html): Nuestras prácticas en materia de ética, privacidad, seguridad e integridad empresarial (737 words) - [Page not found | DE - Criteo.com](/content/de/agencies/index.html) (609 words) - [Walmart Mexico | ES - Criteo](/content/es/success-stories/walmart-mexico/index.html): Una marca de belleza supera los objetivos de retorno de la inversión en publicidad (ROAS) e impresiones en Walmart México gracias a la Criteo Retail Media Platform. (728 words) - [Ryan Damon | Criteo](/content/company/team/ryan-damon/index.html): Ryan Damon, Chief Legal and Transformation Officer at Criteo, leads legal strategy and drives transformation of its Commerce Media Platform. (617 words) - [Soluciones para agencias | ES - Criteo](/content/es/business/agencies/index.html): Explora nuestras soluciones de performance media, retail media y soluciones de audiencias para agencias. (550 words) - [Partners | ES - Criteo](/content/es/partners/index.html): Ti presentiamo i partner di Criteo. I fornitori dell’ecosistema pubblicitario e di marketing che garantiscono le migliori performance su misura alle tue campagne Criteo. (692 words) - [Page not found | BR - Criteo.com](/content/br/agencies/index.html) (382 words) - [Retail Media | ES - Criteo](/content/es/solutions/retail-media/index.html): Soluciones de retail media más inteligentes y sencillas para retailers y anunciantes, diseñadas para maximizar el ROAS. (1,109 words) - [Criteo AI Engine | Commerce Growth Help Center](/content/help/kb/guide/en/criteo-ai-engine-qjbngj2wba/steps/775737/index.html): Our advanced AI algorithms analyze data in real-time from the Criteo Shopper Graph, the world’s largest open shopper data set, with insights from 1.9B active monthly shoppers and $800B in annual e-commerce sales. As our engine learns from real shopper behaviors, it continuously adapts to your campaign objectives.The Criteo AI Engine powers our hyper-relevant ad technology with three core components: Predictive bidding: Predictive Bidding uses a wealth of shopper data to determine the value of every impression to you. We place the bids that get the most for your budget and your objectives.Product recommendations: Leverage your full product catalog and entice shoppers with the products they’ll love. Our Product Recommendations technology displays the products most likely to drive a customer to your site or app and convert them.Dynamic Creative Optimization+ (DCO+): Our DCO+ technology scales your creatives and serves the best visual elements for each impression to produce stunning ads based on your brand guidelines.What does this mean for you?Every marketer knows that personalization is important when you’re running an ad campaign. But in an era where customers are constantly switching between devices and channels, personalized ads aren’t enough. You need AI-powered, hyper-relevant ads. (202 words) - [Ваши права | RU - Criteo.com](/content/ru/privacy/your-rights/index.html): На данной странице представлено описание основных прав пользователя: отмена согласия на услуги Criteo, право на забвение, право возражать против обработки персональных данных, право доступа к своим персональным данным, право на перенос данных, право на исправление данных, право на ограничение обработки данных, право на подачу жалобы в надзорный орган. (952 words) - [Michael Komasinski | Chief Executive Officer at Criteo](/content/company/team/michael-komasinski/index.html): Michael Komasinski is CEO at Criteo, driving AI-driven innovation, accelerated growth and scale across our commerce media platform with over 20 years of AdTech expertise (179 words) - [Glossary of advertising | Commerce Growth Help Center](/content/help/kb/guide/en/glossary-of-advertising-yus31dbk7l/steps/2331986/index.html): A Advertiser: An advertiser is an entity that pays for a website or brand to be advertised. They are on the “demand” side of ad marketing and they are looking to spread a specific message about their product. Ad sets: Ads are grouped in ad sets, which define how they are distributed and to which audience. There can be many ad sets per Campaign and many ads per ad set, but you only need one of each to get started.API: An application programming interface is a way for two or more computer programs to communicate with each other. B Banner ads: One of the longest-serving advertising forms, banner ads place static or animated image ads above or around a website, typically only occasionally, but sometimes continuously.  C Campaign: A framework used to distribute your ads to your audience. Click-through attribution: A metric used to demonstrate the precise value of an ad. This is done by tracking clicks on an ad, all the way to purchase.Conversion Events: Conversion Events are specific actions on your website or app that you track, report on, and use as objective goals in your campaigns. CPM: Cost per mile is the amount advertisers pay to publishers for every 1,000 ad impressions, and it is also known as cost per thousand (mile means 1,000 in Latin). This metric helps publishers keep track of the number of resources they should allocate to their portfolio to keep it net-positive.  Creative: Describes a single advertisement. Creatives are files that you upload to the system, and they need to be moderated before they can be used.  CTR: Click-through rate is the percentage of users who saw an ad and clicked on it. This metric helps app advertisers understand the ratio of users who clicked on their ad and got redirected to their website. Click-through rate (CTR) = clicks/impressions. CVR: The conversion rate is the measure of what proportion of people are persuaded by advertising to take a particular action, such as clicking on a link or making a purchase.  D DAU: Daily active user is a metric that shows the total amount of users who visit a website daily. DAU offers a glimpse into how successful a website is, as it shows how immersed users are and how sticky it is. DSP: A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interfaceIImpression (or Display): Impressions in digital marketing tell advertisers and developers how many times an ad was viewed by users. K KPI: A performance indicator or key performance indicator is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages. L LTV: Lifetime value estimates the revenue a single user generates throughout their entire life within a website. It helps predict a user’s monetary value over time. This figure is directly linked to retention because the longer a user stays, the more items they add to their cart M MAU: Monthly active user is a metric that shows how many people open the website at least once each month. Often contrasted with DAU (daily active users). P Publisher: A publisher provides the capability and inventory that allows advertisers to run ads on their websites (supply). A publisher can be a website that sells space on their property to advertisers and agencies. R Retention rate: The percentage of users who continue engaging with a website over time. The retention rate is typically measured in days after users first visit a website. i.e.: seven days (D7), one day (D1), etc. ROAS: Return on advertising spend is a revenue-based metric used to calculate the efficiency and performance of digital advertising spend. ROAS is calculated by dividing the amount of revenue generated by an ad campaign by the amount spent on that ad campaign. S SKAdNetwork: StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level. U UA: User acquisition covers the many methods for gaining users. Often, its use refers to the likes of CPI schemes, but advertising and marketing a product is also an act of user acquisition.  UTC: Coordinated universal time, or UTC, is the primary time standard by which the world regulates clocks and time. It is within about one second of mean solar time at 0° longitude, such as UT1, and is not adjusted for daylight saving time. It is effectively a successor to Greenwich Mean Time (GMT). Unified Auction: This is a programmatic feature that gives multiple demand-side partners (DSPs) the ability to compete for the same advertising spot. W Waterfall: Also known as waterfall mediation, this refers to a style of auction for ad selling that orders the advertiser's bids by descending order of set cost per mile (CPM). The waterfall organizes ad sources in a way that is meant to yield the highest CPMs for advertisers and increase revenue for publishers.  Unable to find the information you are looking for? Visit this detailed glossary with definitions of more terminologies.  (855 words) - [Unice | ES - Criteo](/content/es/success-stories/unice/index.html): Unice acelera la captación de clientes y potencia sus ingresos en un 66 % con campañas GO! con inteligencia artificial. (611 words) - [Understanding Business KPIs | Commerce Growth Help Center](/content/help/kb/guide/en/what-is-a-kpi-how-to-determine-the-right-goal-for-your-business-qtwbp9dhx0/steps/775720/index.html): A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively you're achieving your business objectives. In digital advertising, KPIs are the targets you set to measure campaign success and guide decision-making.  Every business and marketing campaign is unique, which makes establishing the right KPIs crucial for success. The key is aligning your KPIs with your specific business goals and defining what success looks like for your organization.   Before selecting KPIs, ask yourself these fundamental questions: What is your primary business focus? Are you selling products, generating leads, or driving subscriptions? What does success look like for your business? Increased revenue, more customers, or brand awareness? What stage is your business in? Growth mode, profitability focus, or market expansion?  Your answers will guide which KPIs are most relevant for measuring your campaign effectiveness.  Main KPIs for your advertising campaigns For Criteo campaigns, common KPIs are ROAS, COS, or CPO. Return on Ad Spend (ROAS)This KPI shows how much revenue you make for every dollar of ad spend. ROAS is expressed as a ratio, like 2:1.  Example: If you spend $500 on ads and generate $1,000 in revenue, your ROAS is 2:1.  When to use: Ideal for businesses focused on revenue growth and profitability measurement. Cost of Sale (COS) This shows ad cost as a percentage of sales revenue and is calculated by dividing ad spend by revenue driven. COS is expressed as a percentage.  Example: $500 ad spend generating $1,500 revenue equals a 33% COS.  When to use: Useful for businesses with established profit margins who want to maintain cost efficiency. Cost Per Order (CPO) This measures the cost to generate a single sale. It’s calculated by dividing your ad spend by the total number of conversions or orders. CPO is expressed as a dollar amount.    Example: $500 ad spend generating 20 orders equals a $25 CPO. When to use: Perfect for businesses focused on customer acquisition and order volume. Other KPIs for your Campaigns  After you’ve established your primary KPIs, you can consider some additional KPIs that marketers commonly use to measure campaign effectiveness. Some are used to measure awareness, while others are for performance: Awareness MetricsReach The percentage of your audience that your campaign is influencing.  When to use: Brand awareness campaigns or new product launches.Cost Per Thousand Impressions (CPM) A standard reporting metric and pricing model for digital advertising. If you buy 10,000 impressions at a $2.00 CPM, it would cost $20.  When to use: Brand awareness campaigns or impression-based buying. Clicks The number of clicks on your ad. When to use: Measuring engagement and initial interest. Click-Through Rate (CTR) The percentage of users who clicked your ad from the total impressions. If you had 1000 impressions and 10 clicks, your CTR is 1%.  When to use: Measuring ad relevance and creative effectiveness. Performance Metrics Conversion Rate (CR): The rate at which buyers or leads convert to the next stage, whether through a purchase or a subscription. When to use: Measuring campaign effectiveness and user experience quality. View-Through Conversion Rate (VTC%): The percentage of users who see your ad, do not click, but return later to your site to convert. When to use: Understanding the full impact of display advertising.Balancing Efficiency vs. Scale KPIs shouldn't be evaluated in isolation. The most successful campaigns balance two critical factors: Efficiency: Achieving your target KPIs at the lowest possible cost.  Scale: Reaching enough volume to drive meaningful business impact. Further, consider these factors when setting realistic KPI targets: Operational costs and profit margins. Shipping and fulfilment costs. Customer lifetime value. Market competition and seasonality. Available budget and resources.  A campaign that achieves both efficiency and scale will maximize your return on investment while reaching high-value users with relevant messaging at optimal times. Tips for success:  Start with one primary KPI that directly ties to your main business objective. Set realistic targets based on historical performance and industry benchmarks. Monitor secondary KPIs to gain deeper insights into campaign performance. Adjust KPIs as needed based on business evolution and market changes. Regular review and optimization ensure continued alignment with business goals. Remember, the best KPI is one that directly measures progress toward your most important business goals while providing actionable insights for optimization.  (630 words) - [MG Motor | ES - Criteo](/content/es/success-stories/mg-motor/index.html): MG Motor toma la vía rápida y aumenta el porcentaje de nuevos clientes potenciales en más de un 115 % gracias a las redes sociales (666 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/es/solutions/go-campaigns/index.html): Unifica la web, las redes y el vídeo con automatización de IA para una configuración, segmentación y pujas sin esfuerzo gracias a Commerce Growth. (1,193 words) - [Business Integrity | JP - Criteo.com](/content/jp/trust-center/business-integrity/index.html): ビジネス・インテグリティ（ビジネスにおける誠実さ）、責任あるプラクティス、倫理的ガバナンスに対する弊社の取り組みを覧ください。 (97 words) - [Page not found | IT - Criteo](/content/it/solutions/addressability/agencies/index.html) (530 words) - [Soluciones para retailers | ES - Criteo](/content/es/business/retailers/index.html): Consulta nuestras soluciones para retailers con las que monetizar tus datos y el tráfico de tu sitio web. (794 words) - [Help Center | RU - Criteo.com](/content/ru/help-center/index.html): Добро пожаловать в универсальный пункт помощи Criteo. Узнайте о последних обновлениях наших решений, изучите руководства и найдите советы, которые помогут вам добиться максимального успеха вместе с нами. (468 words) - [Marketplace Performance Outcome | Criteo](/content/es/marketplace-performance-outcome/index.html): Al ofrecer Criteo Dynamic Retargeting a tus partners, estos pueden lograr atraer de nuevo, y de forma efectiva, a los consumidores a través de los diferentes canales de marketing, y así disfrutar de un tráfico de gran calidad y ventas en sus tiendas. (701 words) - [Directivas de privacidad de Criteo para clientes y partners publishers | ES - Criteo](/content/es/criteo-privacy-guidelines-for-clients-and-publisher-partners.html): To support our clients and publisher partners through their compliance journey, we're sharing guidelines and best-practices about how to meet their own legal obligations. (1,290 words) - [脆弱性開示ポリシー | JP - Criteo.com](/content/jp/trust-center/security/vulnerability-disclosure-policy/index.html): ハッカーはメールやメッセージを使って人をだまし、重要な個人情報を盗み取ろうとします。安全を守るためのアドバイスをご覧ください。 (98 words) - [Privacy and security | Commerce Growth Help Center](/content/help/kb/en/privacy-and-security-105042/index.html): GDPR, CCPA, and privacy laws, The Criteo privacy promise, Transparency and Consent Framework, How does Criteo protect your data?, Criteo Privacy & CCPA Compliance, Protect Your Account from Scams (53 words) - [Help Center | ES - Criteo](/content/es/help-center/index.html): Welcome to Criteo’s one-stop destination for help. Discover the latest updates across our solutions, explore guides, and find tips to maximize your success with us. (670 words) - [Soluciones para marcas de belleza | ES - Criteo](/content/es/industry/beauty/index.html): Conquista a los beauty lovers con las soluciones publicitarias full funnel de Criteo: Atrae, convierte y haz que vuelvan una y otra vez. (1,408 words) - [Commerce AI | ES - Criteo](/content/es/technology/commerce-ai/index.html): Agentic AI para la nueva era de la publicidad. Conecta a compradores y vendedores gracias a la base de datos comerciales abierta más grande del mundo. (686 words) - [Dynamic Retargeting](/content/jp/solutions/dynamic-retargeting/index.html): パーソナライズド広告で購入プロセス全体を通じて消費者と再接点を築き、リエンゲージを促進。パフォーマンス最大化につながる広告運用を実現します。 (61 words) - [Help Center | IT - Criteo](/content/it/help-center/index.html): Welcome to Criteo’s one-stop destination for help. Discover the latest updates across our solutions, explore guides, and find tips to maximize your success with us. (355 words) - [Beyond the barcode - Download Free Report | Criteo](/content/go/en/cpg-consumer-insights/index.html): Get data, insights, and actionable takeaways to keep your marketing strategy fresh. You’ll learn this CPG shopping intel and more... (356 words) - [Monetization Solutions for Media Owners | ES - Criteo](/content/es/business/media-owners/index.html): Grow revenue faster with Criteo's commerce-driven supply solutions. Access exclusive demand from 17,000 brands and unlock the power of commerce data. (1,090 words) - [Page not found - CN - Criteo](/content/cn/solutions/retailers/index.html) (170 words) - [문의처 | KR - Criteo](/content/kr/contact-us/index.html): 간단한 정보를 남겨주시면 신속하게 회신 드리겠습니다. (493 words) - [リテールメディアの収益性向上 | 小売業のお客様へ | JP - Criteo.com](/content/jp/solutions/retailers/index.html): リテールメディア固有のニーズに応えるCriteoの統合広告管理ソリューションで、御社のメディアビジネスを次のレベルへとステップアップさせましょう。 (60 words) - [PowerPoint Presentation](/content/cn/wp-content/uploads/sites/12/2026/05/ch__criteo_spring_summer_2026_travel_pulse-pdf.html) (83 words) - [Politica di divulgazione delle vulnerabilità | IT - Criteo](/content/it/trust-center/security/vulnerability-disclosure-policy/index.html): Per Criteo, la sicurezza dei prodotti e servizi che offre è fondamentale. Il nostro obiettivo è assicurare a clienti e utenti la miglior esperienza possibile, garantendo protezione e sicurezza per le informazioni e i dati che ci vengono affidati. A tal fine, accogliamo favorevolmente la divulgazione responsabile ed etica di eventuali vulnerabilità di sicurezza, sia […] (865 words) - [Video Advertising  | ES - Criteo](/content/es/solutions/video-advertising/index.html): Combina la publicidad en vídeo con performance para llegar a los consumidores mediante campañas online de vídeo y generar conversiones. (556 words) - [El cambiante panorama del supply: 5 preguntas que debes hacerle a tu SSP](/content/es/platform/commerce-grid/index.html): Commerce Grid Impulsa los ingresos de los propietarios de medios, brinda a las agencias acceso directo a un supply enriquecido para commerce y convierte a las audiencias de retailers en ingresos. (1,012 words) - [Политика раскрытия уязвимостей | RU - Criteo.com](/content/ru/trust-center/security/vulnerability-disclosure-policy/index.html): Безопасность продуктов и услуг имеет для Criteo первостепенное значение. Наша цель — обеспечить максимальную удовлетворенность клиентов и пользователей, а также защиту и сохранность доверенной нам информации и данных. Поэтому мы приветствуем ответственное и этичное раскрытие потенциальных уязвимостей в сфере безопасности со стороны не только аналитиков в области безопасности, но и обычных пользователей. Данная политика описывает […] (727 words) - [Commerce AI | IT - Criteo](/content/it/technology/commerce-ai/index.html): Scopri l’IA pensata per il futuro della pubblicità online. Collega domanda e offerta grazie al più grande set di dati del mondo. (610 words) - [Mobile App Advertising | BR - Criteo.com](/content/br/products/mobile-app-advertising/index.html): Retenha novos usuários de alto valor que se engajam ativamente no seu app e gere receita produzindo eventos com a plataforma all-in-one da Criteo para app installs, engajamento e retargeting. (920 words) - [漏洞披露政策 - CN - Criteo](/content/cn/trust-center/security/vulnerability-disclosure-policy/index.html): Criteo对产品及服务的安全性极为重视。我们的目标是为客户和用户提供最佳体验，并确保委托我们处理的信息和数据得到可靠保障。因此，我们欢迎安全研究人员和公众以负责任且合乎道德的方式披露潜在安全漏洞。本政策概述了我们对负责任漏洞披露的期望标准以及相应的处理流程。 授权 如果您在研究过程中遵守本政策，Criteo将视您的行为为已获授权，且不会对您采取法律行动。 承诺 当您按照本政策向我们披露问题时，我们将承诺： 在3个工作日内回复您的报告，并与您一起分析和解决问题 尽快采取行动修复报告中指出的漏洞，但相关漏洞属于我们认可的可接受风险情况除外 及时向您通报问题解决的进展情况 对您以及您所披露漏洞的相关信息严格保密，与您另有约定的情况除外 按照奖励部分的规定，给予您相应奖励 指南 为确保您的研究符合本政策规定的授权活动，您必须遵守以下要求： 本着诚信原则行事，避免以损害Criteo或我们客户利益的方式滥用系统及应用程序 一旦发现实际或潜在的安全问题，请立即通知我们 仅在我们部署修复措施并经双方协商一致后，方可公开披露相关问题。协商内容需包含披露时间及相关细节程度 同时，您不得从事以下行为： 访问、修改或删除不属于您自行创建的账户的数据 使用高强度的侵入性或破坏性工具 提交大量低质量报告（例如直接粘贴扫描仪结果） 采用以下任一测试方法： 网络拒绝服务（DoS或DDoS）测试，或其他可导致系统或数据访问受阻/受损的测试 物理测试（例如：进入办公室、开门、尾随而入） 社会工程学测试（例如：网络钓鱼、语音钓鱼）或其他任何非技术性漏洞测试 未经Criteo事先书面授权，不得向任何第三方披露您的发现 利用漏洞攻击工具破坏或窃取数据、建立持久的命令行访问权限，或横向渗透至其他系统。漏洞攻击工具仅应在确认漏洞存在时限于必要范围内使用。如有疑问，请向我们报告证实。 一旦确认漏洞存在或接触任何敏感数据（包括个人身份信息、财务信息或任何一方的专有信息或商业机密），必须立即停止测试、第一时间通知我们，同时不得向他人披露相关数据。 范围 本政策适用于Criteo所拥有、运营或维护的所有数字资产，但不包括可通过我们任何子域名访问或集成到我们产品中的第三方服务。 详细且最新的适用范围详见我们的BugCrowd政策。 奖励 Criteo可对依照本政策负责任且合乎伦理地向我们披露安全问题的人员给予认可与奖励。奖励金额（如有）将由我们基于漏洞的严重程度、影响及报告质量等因素自行决定。 一般而言，奖励金额为175美元至4500美元不等，即低风险漏洞的奖励金额为175美元，而严重程度最高的漏洞的奖励金额则可达4500美元。 请注意，所有奖励均通过我们的BugCrowd非公开计划处理，因此必须拥有BugCrowd账户才能领取奖励。 漏洞报告 我们的漏洞赏金奖励仅通过BugCrowd支付。如报告潜在的安全漏洞，请在该平台上创建一份报告，其中需详细描述漏洞细节，并附上重现您发现情况的步骤。 如果您目前尚未加入我们的非公开漏洞赏金计划，可发送邮件至security@criteo.com的方式联系我们，请在邮件中提供您的BugCrowd 账户名；如果符合我们的资格要求，我们将向您发送邀请。 如报告潜在的安全漏洞，亦可发送邮件至security@criteo.com的方式联系我们，请在邮件中详细描述漏洞细节，并附上重现您发现情况的步骤。 客户 如果您是我们的客户，请注意，除了我们的漏洞赏金计划外，我们还会定期进行渗透测试。测试结果您可以向您的Criteo联系人提出申请获取。 问题 如果您对本政策或Criteo的信息安全方面有任何疑问，请发送邮件至security@criteo.com与我们联系。 感谢您为维护Criteo安全所付出的努力。我们谨此致谢您的倾力相助，让我们共同提升产品与服务的安全性。 (89 words) - [Soluciones para marcas de EC | ES - Criteo](/content/es/industry/consumer-electronics/index.html): Llega a compradores de electrónica con anuncios omnicanal de Criteo. Utiliza señales, audiencias precisas y mensajes dinámicos para impulsar las ventas. (1,370 words) - [Pujas Predictivas | Criteo](/content/es/technology/predictive-bidding/index.html): Predictive Bidding ayuda a Criteo Dynamic Retargeting a mejorar el rendimiento de tus campañas centrándose en mostrar los anuncios únicamente a los compradores apropiados en el momento más oportuno de su proceso de compra, ayudándote a alcanzar tus objetivos de ventas. (434 words) - [I tuoi diritti | IT - Criteo](/content/it/privacy/your-rights/index.html): Il GDPR ti dà diversi diritti sui tuoi dati personali, quindi non esitare a specificare nella tua richiesta quale diritto o quali diritti desideri esercitare. Ciò ci consente di rispondere nel modo più preciso possibile alla tua richiesta. Ritiro del tuo consenso per i servizi Criteo Il ritiro del consenso per i servizi di Criteo […] (590 words) - [Seus direitos | BR - Criteo.com](/content/br/privacy/your-rights/index.html): Revogação do seu consentimento aos serviços da Criteo. (618 words) - [Commerce Yield Help Center](/content/help-cyield/kb/en/index.html): What's New?, Getting Started with Commerce Yield, Billing, Private Market, Monetizable Assets Overview, Tools & Configurations, Reporting (93 words) - [您的权利 - CN - Criteo](/content/cn/privacy/your-rights/index.html): 了解您关于Criteo服务享有的权利。 (75 words) - [Política de divulgação de vulnerabilidades | BR - Criteo.com](/content/br/trust-center/security/vulnerability-disclosure-policy/index.html): Na Criteo, a segurança de nossos produtos e serviços é de extrema importância. Nosso objetivo é proporcionar aos nossos clientes e usuários a melhor experiência possível, garantindo que as informações e os dados que nos são confiados estejam protegidos e seguros. Para tanto, acolhemos a divulgação responsável e ética de potenciais vulnerabilidades de segurança por […] (826 words) - [Commerce Max DSP | ES - Criteo](/content/es/platform/commerce-max/index.html): La plataforma que te permite comprar anuncios en cientos de retailers y publishers premium en un solo DSP., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (913 words) - [Политика конфиденциальности Criteo для клиентов и паблишеров | RU - Criteo.com](/content/ru/criteo-privacy-guidelines-for-clients-and-publisher-partners.html): Являясь международной компанией с головной штаб-квартирой в Европе, компания Criteo соблюдает действующие законы и нормативные акты во всех странах, в которых она работает, и призывает своих клиентов и партнёров руководствоваться принципом прозрачности по отношению к пользователям. Также для использования услуг Criteo партнёрам и клиентам необходимо получить согласие пользователей ЕС на их объектах, когда это требуется по закону. (637 words) - [Commerce Yield | ES - Criteo](/content/es/platform/commerce-yield/index.html): Commerce Yield is a holistic monetization solution that drives revenue for your audiences and inventory while delivering measurable performance and actionable insights to partners. (1,463 words) - [Commerce Max Help Center](/content/help-retailmedia/kb/en/index.html): What's New?, Getting Started with Commerce Max, Onsite, Offsite, Reporting, Optimizations, & Targeting, Account & Billing (81 words) - [Soluciones para anunciantes | ES - Criteo](/content/es/business/advertisers/index.html): Explora nuestras soluciones de performance y retail media impulsadas por commerce para anunciantes. (493 words) - [Contactar con Ventas | Criteo](/content/es/talk-to-an-expert/index.html): Nuestro equipo estará encantado de responder a tus preguntas. Rellena el formulario y nos pondremos en contacto contigo lo antes posible (109 words) - [Commerce Growth Help Center](/content/help/kb/en/index.html): What's New, Getting Started, Managing Campaigns, Measuring Results , Account & Billing, Troubleshooting, API Documents, Data and AI, GO Campaigns (130 words) - [Política de divulgación de vulnerabilidades | ES - Criteo](/content/es/trust-center/security/vulnerability-disclosure-policy/index.html): En Criteo, la seguridad de nuestros productos y servicios es de suma importancia. Nuestro objetivo es brindar a nuestros clientes y usuarios la mejor experiencia posible, y garantizar que la información y los datos que se nos confían estén protegidos y seguros. Con ese fin, nos gusta recibir notificaciones realizadas de manera responsable y ética […] (889 words) - [Commerce Max DSP - CN - Criteo](/content/cn/platform/commerce-max/index.html): 一体化企业级需求端平台，助力开放互联网商业发展。, Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (210 words) - [Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/en/index.html): Getting Started, Publisher Yield Optimization, Account & Billing, Publisher Integration Guides , Publisher Inventory Management , Addressability , Curation Data Capabilities , Publisher Deals & Supply Packages, Curation Deals & Supply Packages, Curation Deal Activation Guides, Reporting , Policies & Processes , For Demand-Side Partners, Additional Resources (8 words) - [El motor de Criteo: tecnología para maximizar los ingresos de publicidad](/content/es/technology/ai-engine/index.html): Criteo apuesta por la investigación y los avances tecnológicos; estos te permiten impulsar la brand awareness, la consideración y la conversión de tu marca entre aquellos consumidores con más probabilidades de tomar acción. Pujas predictivas, Recomendaciones de producto y Dynamic Creative Optimization+ y la IA (Artificial Intelligence) se dan la mano para ayudarte a cumplir tus objetivos empresariales sacando el máximo partido de tu presupuesto. (601 words) - [お客様の権利 | JP - Criteo.com](/content/jp/privacy/your-rights/index.html): Criteoサービスに対するお客様の同意の撤回 (71 words) - [Tus derechos | ES - Criteo](/content/es/privacy/your-rights/index.html): Consulta y ejerce tus derechos si así lo deseas. Aquí podrás retirar tu consentimiento a los servicios de Criteo, que traerá consigo la desactivación de dichos servicios. (753 words) - [Commerce AI | JP - Criteo.com](/content/jp/technology/commerce-ai/index.html): 次世代の広告体験を支えるエージェンティックAI。 Criteo のオープン・コマースデータを活用し、買い手と売り手をつなぐ新しい広告価値を提供します。 (44 words) - [Glossary Archive | ES - Criteo](/content/es/digital-advertising-glossary/index.html) (8,582 words) - [DCO+ | JP - Criteo.com](/content/jp/technology/dco/index.html): 御社のブランドガイドラインを守りつつ、個々のユーザーにあわせてパーソナライズされた広告をリアルタイムに生成する DCO+（Dynamic Creative Optimization+）の機能やメリット、また DCO+ を活用している Criteo ソリューションをご紹介します。 (89 words) - [商品レコメンド | JP - Criteo.com](/content/jp/technology/product-recommendations/index.html): Criteo のソリューションを支えるテクノロジー「商品レコメンド」は、買い物客が最後に表示した商品や売れ筋の商品だけにとどまらず、ユーザーのショッピングに関する閲覧習慣を総合的に判断した上で最適な広告を配信し、エンゲージメントの強化とコンバージョン増加を目指すものです。「商品レコメンド」の機能やメリット、また商品レコメンドが支えている Criteo ソリューションについてご紹介します。 (46 words) - [Criteoサプライパートナーガイドライン | JP - Criteo.com](/content/jp/supply-partner-guidelines/index.html): Criteoのサプライパートナーに適用されるガイドラインです。禁止事項や遵守いただく必要のある情報を掲載しています。 (75 words) - [Linee guida sulla privacy per clienti ed editori partner di Criteo | IT - Criteo](/content/it/criteo-privacy-guidelines-for-clients-and-publisher-partners.html): Dichiarazione di conformità alle varie normative sulla privacy e linee guida per clienti ed editori sul rispetto di tali norme, nonché delle norme sulla trasparenza verso i clienti e del consenso sui servizi. (1,372 words) - [사용자의 권리 | KR - Criteo](/content/kr/privacy/your-rights/index.html): 크리테오 서비스에 대한 동의 철회 크리테오 서비스에 대한 동의를 철회(GDPR 제7조)하면 크리테오의 서비스가 비활성화됩니다. 사용자 권리의 행사. 삭제권(잊혀질 권리) 잊혀질 권리를 행사(GDPR 제7조)하면 크리테오의 서비스가 비활성화됩니다. 사용자 권리의 행사. 반대권 거부할 권리를 행사(GDPR 제21조)하면 크리테오의 서비스가 비활성화됩니다. 사용자 권리의 행사. 정보 주체의 열람권 GDPR은 사용자에게 자신의 개인정보에 대한 여러 가지 권리를 제공합니다. 행사하고자 하는 권리를 […] (514 words) - [Criteo Reports Strong Second Quarter 2025 Results | Criteo](/content/news/press-releases/2025/07/criteo-reports-strong-second-quarter-2025-results/index.html): Read the latest Criteo press releases and other ad tech industry news. (737 words) - [助力出海企业 - CN - Criteo](/content/cn/business/advertisers/index.html): 效果广告与零售媒体平台的解决方案 (81 words) - [Dynamic Retargeting](/content/it/solutions/dynamic-retargeting/index.html): Fai tornare i clienti al percorso di acquisto con annunci creati su misura, pensati per performance tangibili. (618 words) - [Criteo crawler | JP - Criteo.com](/content/jp/criteo-crawler/index.html): Criteoクローラーは、ウェブページを巡回してコンテンツを解析し、そのページに関連した広告を提供するためのソフトウェアです。 (61 words) - [Criteo Announces Intention to Redomicile to Luxembourg and List Ordinary Shares on Nasdaq | Criteo](/content/news/press-releases/2025/10/criteo-announces-intention-to-redomicile-to-luxembourg-and-list-ordinary-shares-on-nasdaq.html): Read the latest Criteo press releases and other ad tech industry news. (696 words) - [Soluciones de marketing para el sector Viajes | ES - Criteo](/content/es/industry/travel/index.html): Descubre cómo Criteo ayuda a las marcas de viajes con soluciones de publicidad impulsadas por IA pensadas para el sector Viajes. (1,660 words) - [Customer Acquisition (고객 획득) | KR - Criteo](/content/kr/digital-advertising-glossary/customer-acquisition/index.html): 고객 획득은 새로운 고객을 확보하는 행위를 말합니다. 여기에는 새로운 고객을 발견하고 이들이 구매를 하도록 유도하는데 사용되는 오프라인/온라인 방식이 포함됩니다. 보편적인 고객 획득 방식으로는 콜드콜, 디렉트 메일 그리고 이메일, 소셜 미디어, 콘텐츠 마케팅, SEO, 유료 디스플레이, 유료 검색 광고 등의 온라인 방식이 있습니다. (789 words) - [크리테오 매체 파트너 가이드라인 | KR - Criteo](/content/kr/supply-partner-guidelines/index.html): 크리테오 공급업체 파트너 가이드라인 (490 words) - [리테일 미디어 수익 향상 | 리테일러 | 크리테오 | KR - Criteo](/content/kr/solutions/retailers/index.html): 리테일 미디어에 대한 고유한 니즈를 충족하도록 구축된 업계 유일의 완전한 광고 관리 솔루션을 통해 미디어 비즈니스를 한 차원 더 높이 끌어올리십시오. (432 words) - [Criteo crawler | KR - Criteo](/content/kr/criteo-crawler/index.html): Criteo Crawler는 웹 페이지를 방문하고 해당 콘텐츠를 분석하여 관련 광고를 게재하는 소프트웨어입니다. (310 words) - [Retargeting (리타겟팅) | KR - Criteo](/content/kr/digital-advertising-glossary/retargeting/index.html): 리마케팅이라고도 하며, 이전에 퍼스트파티 디지털 웹 콘텐츠와 상호작용(예: 웹사이트 방문 또는 모바일 앱 사용)한 적이 있는 고객에게 광고를 표시하는 것입니다. (988 words) - [Business Integrity | RU - Criteo.com](/content/ru/trust-center/business-integrity/index.html): Discover our commitment to business integrity, responsible practices, and ethical governance. (736 words) - [Per aziende del Travel | IT - Criteo](/content/it/industry/travel/index.html): Dalla ricerca iniziale alla prenotazione finale con le soluzioni di advertising full-funnel di Criteo. (658 words) - [Criteo crawler | RU - Criteo.com](/content/ru/criteo-crawler/index.html): Criteo Crawler is a software that visits web pages and analyzes its content to serve relevant ads on them. (389 words) - [Personalized Product Recommendations, progettati per la conversione | Criteo](/content/it/technology/product-recommendations/index.html): Basato su informazioni sulle abitudini generali dei consumatori, Product Recommendations di Criteo mostra agli utenti annunci con raccomandazioni su prodotti lungo tutto il percorso di acquisto. (399 words) - [Идеально отражающий концепцию вашего бренда, персонализированный ретаргетинг | Criteo](/content/ru/technology/dco/index.html): Ожидающая патента уникальная технология креативной оптимизации в реальном времени DCO+ позволяет создавать персноализированные баннеры в реальном времени для каждого пользователя и показа. (879 words) - [Wheels Up: Winter Travel Insights 2025](/content/experiences/winter-travel-2025/index.html): Wheels Up: Winter Travel Insights 2025 - As the winter season approaches, travelers across the Americas are shifting their plans, preferences, and booking behaviors. Join us on November 13th for a data-rich, conversation-driven webinar where we’ll unpack the latest insights from our global research, and sit down with Sun Country Airlines, a leading travel brand, to hear how they’re turning trends into action. Whether you're planning campaigns for ski escapes, sunny getaways, or last-minute holiday travel, this session will help you stay ahead of the curve. Discover how sentiment, seasonality, and mobile-first behavior are reshaping the path to purchase—and what you can do to meet travelers where they are.  - Thursday, November 13, 2025 (290 words) - [Recomendaciones de productos | Criteo](/content/es/technology/product-recommendations/index.html): Logra aumentar tus ventas gracias a nuestras soluciones de Recomendaciones de Producto y Criteo Sponsored Products, para mostrar los productos oportunos a los consumidores más relevantes, en el momento preciso. (439 words) - [Regatta - CN - Criteo Success Story](/content/cn/success-stories/regatta/index.html): 如何利用单一客户视图和Criteo全漏斗营销策略吸引客户. (82 words) - [Dynamic Creative Optimization+ | Criteo](/content/es/technology/dco/index.html): Dynamic Creative Optimization+ (DCO+) permite crear anuncios completamente personalizados, más atractivos, gracias a la IA (inteligencia artificial), para lograr más clics y con ello más conversión. (467 words) - [Page not found | Criteo](/content/wp-content/uploads/2019/12/criteo-19-report-ccpa-us-en-pdf.html) (263 words) - [Personalized Product Recommendations, Made to Convert | Criteo](/content/ru/technology/product-recommendations/index.html): Criteo Sponsored Products— это нативная реклама товаров, которая показывается на сайтах и в приложениях крупнейших мировых ритейлеров. Такая реклама привлекает наиболее активных покупателей и стимулирует рост продаж. Criteo Sponsored Products позволяет оптимизировать взаимодействие с покупателями, минимизировать ROI, а также анализировать и сравнивать данные по перформансу различных ритейлеров, чтобы инвестировать в наиболее успешные стратегии. (308 words) - [What is Agentic Commerce? How It Works & Why It Matters](/content/digital-advertising-glossary/agentic-commerce/index.html): Agentic commerce is a new model of online buying in which advanced AI systems, known as "agents", act autonomously on behalf of users (1,319 words) - [451 Research: Criteo opens up its advertising platform | Criteo](/content/resources/industry-report/451-research-criteo-opens-up-its-advertising-platform.html): Senior analyst Scott Denne at industry analyst firm 451 Research, does a deep dive into Criteo’s offerings. (109 words) - [Customer Targeting (고객 타겟팅) | KR - Criteo](/content/kr/digital-advertising-glossary/customer-targeting/index.html): 고객 타겟팅은 고객 목록에 포함된 일정 고객들에 도달하여 이들이 리인게이지하고 구매하도록 유도하는 행위를 말합니다. (833 words) - [Mobile App Advertising | KR - Criteo](/content/kr/products/mobile-app-advertising/index.html): 앱 인스톨, 인게이지먼트, 리타겟팅을 위한 크리테오의 올인원 플랫폼을 통해, 앱에 적극적으로 인게이지하는 신규 사용자를 확보하고 매출 향상을 도모하십시오. (500 words) - [TUI-Tealium | JP - Criteo.com](/content/jp/success-stories/tui-tealium/index.html): TUI、Criteo および Tealium と協力し、早期予約客による収益を拡大。 (113 words) - [WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV | Criteo](/content/news/press-releases/2025/07/wpp-media-and-criteo-launch-first-of-its-kind-activation-using-open-intelligence-to-scale-commerce-signals-in-ctv.html): Read the latest Criteo press releases and other ad tech industry news. (570 words) - [面向零售商的解决方案 - CN - Criteo](/content/cn/business/retailers/index.html): 探索我们面向零售商的解决方案，让网站数据和流量实现变现。 (76 words) - [Incrementa la revenue da retail media | Retailer | Criteo | IT - Criteo](/content/it/solutions/retailers/index.html): Porta il tuo media business a un livello superiore con la sola soluzione completa di gestione degli annunci creata espressamente per le esigenze esclusive del retail media. (752 words) - [글로벌 사무소 | Criteo](/content/kr/contact-us/find-us/index.html): 가까운 Criteo 오피스를 찾아보세요. 전 세계 20개 이상의 지사를 살펴보고, 편의시설을 확인하며, 현지 담당자에게 문의하세요. (509 words) - [DCO+ ottimizza gli elementi creativi dinamici | Criteo](/content/it/technology/dco/index.html): Ottimizzazione basata sull’intelligenza artificiale per presentare annunci branded personalizzati in tempo reale. (447 words) - [Criteo’s Addressability Strategy for Agency Partners](/content/experiences/addressabilityforagencies/index.html): As the interface between supply and demand, it is essential that Agencies understand how the changes in addressability will impact their clients in 2024. In this AGENCY focused session, we will explore how the depreciation of the third party cookie impacts media agencies and how they can utilize Criteo’s multi-pronged approach to addressability to ensure success for their advertising partners. (240 words) - [Para marcas: aumenta las ventas y ofrece la mejor experiencia de usuario](/content/es/solutions/retailers/index.html): Amplía las relaciones con las marcas, aumenta la eficiencia, ofrece la mejor experiencia de usuario: los anuncios nativos de Criteo encajan a la perfección en tu tienda online y contribuyen a aumentar las ventas de las marcas y, por lo tanto, la facturación de tu empresa. (666 words) - [Commerce Grid – 由Criteo打造，全球领先的商业SSP](/content/cn/platform/commerce-grid/index.html): Commerce Grid为媒体主带来收益，使代理商能够直接获取包含商业元素的资源，并将零售商的受众转化为收益来源 (73 words) - [Hackathon 2022: no Stop signs | Criteo Careers](/content/careers/en/criteo-life-blog/what-we-stand-for/hackathon-2022-no-stop-signs/index.html): After two years of virtual competition, Criteo teams from around the world competed this year in a hybrid version of the annual Hackathon. Two team members and a competition organizer talk about the intense 48-hour race and some of the factors that… (928 words) - [Mobile App Advertising | RU - Criteo.com](/content/ru/products/mobile-app-advertising/index.html): Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo's all-in-one platform for app installs, engagement, and retargeting. (789 words) - [Criteo and Zepto Partner to Drive the Next Wave of Quick Commerce in India | Criteo](/content/news/press-releases/2025/08/criteo-and-zepto-partner-to-drive-the-next-wave-of-quick-commerce-in-india.html): Read the latest Criteo press releases and other ad tech industry news. (700 words) - [Criteo Reports Strong Third Quarter 2025 Results | Criteo](/content/news/press-releases/2025/10/criteo-reports-strong-third-quarter-2025-results/index.html): Read the latest Criteo press releases and other ad tech industry news. (514 words) - [App advertising (앱 광고) | KR - Criteo](/content/kr/digital-advertising-glossary/app-advertising/index.html): 사용자가 앱을 설치 또는 사용하거나, 재설치하도록 유도하는 광고. (718 words) - [Criteo and Mirakl Ads Launch Global Integration to Accelerate Marketplace Revenue Growth | Criteo](/content/news/press-releases/2025/07/criteo-and-mirakl-ads-launch-global-integration-to-accelerate-marketplace-revenue-growth.html): Read the latest Criteo press releases and other ad tech industry news. (966 words) - [Trip.com - CN - Criteo Success Story](/content/cn/success-stories/trip-com/index.html): Trip.com 通过 App 广告加速业务国际化。 (179 words) - [Dynamic Retargeting](/content/cn/solutions/dynamic-retargeting/index.html): Criteo通过量身定制、效果可衡量的广告，在消费者决策全路径中实现精准再触达。 (37 words) - [Критерии соответствия для партнеров-паблишеров Criteo | RU - Criteo.com](/content/ru/supply-partner-guidelines/index.html): На данной странице описаны основные стандарты соответствия для партнёров-паблишеров Criteo. Недопустим такой контент, как: коммерческое стимулирование и определённые финансовые услуги, харрасмент, призывы к насилию, контент для детей младшего возраста, контент для взрослых, порнографические материалы, оскорбительный или вводящий в заблуждение контент, алкогольная или табачная продукция, азартные игры, оружие, незаконная деятельность. Также обозначены основные принципы нативной рекламы и общие правила размещения рекламы, связанные с рекламным пространством, запрет на манипуляции с доменом, рекомендации по размещению рекламы для мобильных приложений, требования к качеству трафика, описаны запрещённые источники трафика, вредоносный дизайн сайта и введение пользователей в заблуждение. (536 words) - [Microsoft Word - Criteo Umbrella Terms of Service (PT).docx](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-pt-pdf.html) (5,389 words) - [Dynamic Retargeting](/content/es/solutions/dynamic-retargeting/index.html): Re-impacta a los compradores en cada etapa del journey con anuncios personalizados, creados para generar rendimiento demostrable. (1,292 words) - [Allbeauty | DE - Criteo.com](/content/de/success-stories/allbeauty/index.html): Allbeauty verbucht ein äußerst erfolgreiches Weihnachten, dank Criteo Retargeting. (354 words) - [Talk to an expert - CN - Criteo](/content/cn/talk-to-an-expert/index.html): Tell us a little about yourself and we'll contact you shortly. (26 words) - [Mobile App Advertising | ES - Criteo](/content/es/products/mobile-app-advertising/index.html): Atrae a nuevos usuarios de alto valor que interactúen activamente con tu app e impulsa tus ingresos produciendo eventos con la plataforma integral para App Installs, engagement y retargeting. (992 words) - [Yanadoo | JP - Criteo.com](/content/jp/success-stories/yanadoo/index.html): Yanadoo、リアルタイムのデータと Criteo の AI 活用で売上を拡大。 (56 words) - [Flipkart and Criteo Empower Motorola’s Successful Brand Engagement in India | Criteo](/content/news/press-releases/2025/08/flipkart-and-criteo-empower-motorolas-successful-brand-engagement-in-india.html): Read the latest Criteo press releases and other ad tech industry news. (897 words) - [Criteo Names Amazon Veteran Edouard Dinichert as Chief Customer Officer | Criteo](/content/news/press-releases/2025/10/criteo-names-amazon-veteran-edouard-dinichert-as-chief-customer-officer.html): Read the latest Criteo press releases and other ad tech industry news. (459 words) - [Criteo Announces Strategic Leadership Appointments to Accelerate Growth and Innovation | Criteo](/content/news/press-releases/2025/07/criteo-announces-strategic-leadership-appointments-to-accelerate-growth-and-innovation.html): Read the latest Criteo press releases and other ad tech industry news. (545 words) - [Commerce Audiences | IT - Criteo](/content/it/solutions/commerce-audiences/index.html): Trasforma le intenzioni di acquisto in risultati commerciali con segmenti di audience basati su dati reali. (659 words) - [Travel Industry Marketing Solutions - CN - Criteo](/content/cn/industry/travel/index.html): 了解Criteo如何利用基于AI广告解决方案，为旅游品牌打造专属的价值，以满足旅游行业的需求。 (72 words) - [新客获取 | CN - Criteo](/content/cn/solutions/customer-acquisition/index.html): 以 AI 赋能获客，融合跨渠道优化与透明衡量，为增长型出海客户提供助力。 (67 words) - [Маркетинговые решения для индустрии путешествий | RU - Criteo.com](/content/ru/industry/travel/index.html): Рассказываем, как Criteo помогает туристическим брендам с отраслевыми рекламными решениями на основе ИИ. (1,226 words) - [wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-ko-pdf.html](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-ko-pdf.html) (2,381 words) - [Criteo Strengthens Product Leadership Team with Appointment of Wilfried Schobeiri | Criteo](/content/news/press-releases/2025/07/criteo-strengthens-product-leadership-team-with-appointment-of-wilfried-schobeiri.html): Read the latest Criteo press releases and other ad tech industry news. (592 words) - [Commerce Yield | CN - Criteo](/content/cn/platform/commerce-yield/index.html): 提供一体化的变现解决方案，Commerce Yield可为您的受众和广告资源创造收益，并为合作伙伴带来可衡量的业绩表现及可行性洞察。 (51 words) - [Commerce Audiences | JP - Criteo.com](/content/jp/solutions/commerce-audiences/index.html): 実際の消費者データを基に構築されたオーディエンス・セグメントを活用して、消費者の購入意欲を売上実績につなげましょう。 (60 words) - [Intégrité commerciale | IT - Criteo](/content/it/trust-center/business-integrity/index.html): Scopri come ci impegniamo per garantire integrità, pratiche responsabili e governance etica. (805 words) - [Business Integrity | ES - Criteo](/content/es/trust-center/business-integrity/index.html): Descubre nuestro compromiso con la integridad empresarial, las prácticas responsables y la gobernanza ética. (276 words) - [Page not found | Criteo](/content/insights/format/blog/index.html) (620 words) - [Rethinking Ad-Tech, Part 3 | Criteo](/content/resources/webinar/rethinking-ad-tech-part-3/index.html): Watch mParticle & Criteo’s “How to Make Your Customer’s Journey Unforgettable,” to find out how to leverage your data to reach new audiences, convert new customers, and re-engage loyal shoppers. (267 words) - [Linee guida per i fornitori di Criteo | IT - Criteo](/content/it/supply-partner-guidelines/index.html): Criteo detta le linee guida a cui devono attenersi i suoi fornitori per mantenere l'altissima qualità del network, ed elenca informazioni relative al trattamento di dati sensibili, la politica sulle promozioni commerciali, sui comportamenti violenti e sui vari contenuti ritenuti inaccettabili (droghe, pornografia, gioco d'azzardo, armi...) e le linee guida sul tipo di annunci. (758 words) - [Business Integrity | BR - Criteo.com](/content/br/trust-center/business-integrity/index.html): Descubra nosso compromisso com a integridade nos negócios, as práticas responsáveis e a governança ética. (272 words) - [wp-content/uploads/2021/06/the-future-of-commerce-needs-a-new-media-approach-pdf.html](/content/wp-content/uploads/2021/06/the-future-of-commerce-needs-a-new-media-approach-pdf.html) (1,310 words) - [Customer Acquisition | Criteo](/content/solutions/customer-acquisition/index.html): Discover AI-powered customer acquisition with cross-channel optimization and transparent measurement for growth-focused brands. (537 words) - [旅行業界ブランド向け旅行業界向けのマーケティング・ソリューション | JP - Criteo.com](/content/jp/industry/travel/index.html): Criteo が旅行業界向けにカスタマイズした AI を活用した広告ソリューションで、旅行ブランドを支援する方法をご覧ください。 (89 words) - [Business Integrity - CN - Criteo](/content/cn/trust-center/business-integrity/index.html): 探索我们对商业诚信、负责任实践与道德治理的坚定承诺。 (52 words) - [CXP Expert View: AI as an ideal means to avoid the pitfalls of marketing | Criteo](/content/resources/industry-report/cxp-expert-view-ai-as-an-ideal-means-to-avoid-the-pitfalls-of-marketing.html): Read CXP Group industry analysts' David Gautier and Olivier Rafal research report on how marketing can and should leverage artificial intelligence. (253 words) - [Dynamic Retargeting](/content/ru/solutions/dynamic-retargeting/index.html): Возвращайте пользователей на всех этапах покупательского пути с помощью персонализированной рекламы для измеримых результатов. (147 words) - [Creative Crash Course: How to Adapt Your Ad Creative for the New Consumer | Criteo](/content/resources/webinar/creative-crash-course-how-to-adapt-your-ad-creative-for-the-new-consumer.html): Get creative strategies to help you build more impactful campaigns and create ads that are relevant to the 2020 customer journey. (683 words) - [Microsoft Word - Criteo Umbrella Terms of Service (DE).docx](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-de-pdf.html) (1,269 words) - [Dynamic Retargeting](/content/kr/solutions/dynamic-retargeting/index.html): 고객 행동 데이터를 기반으로 맞춤 광고를 노출하고, 구매 여정 전반에서 더 높은 성과를 만들어보세요. (428 words) - [wp-content/uploads/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-pdf.html](/content/wp-content/uploads/2023/01/criteo-supply-partner-guidelines-previous-version-january-2020-pdf.html) (3,161 words) - [Page not found | JP - Criteo.com](/content/jp/news/press-releases/2026/05/an-update-on-criteos-integration-with-openai/index.html) (62 words) - [Hello South Korea! | Criteo Careers](/content/careers/en/locations/asia-pacific/south-korea/index.html): We enjoy quite a nice fame in South Korea, where the internet and advertising industry are inherently part of people's daily lives, matching their fast-paced lifestyle. By teaming up with the country's top local mobile and web companies, we have… (522 words) - [wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-eng-pdf.html](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-eng-pdf.html) (5,886 words) - [Directrices para socios proveedores de Criteo | ES - Criteo](/content/es/supply-partner-guidelines/index.html): Directrices de operación de obligado cumplimiento para partners y proveedores (“publishers”)que forman parte de la red de Criteo. (842 words) - [Criteo Promotes Connor McGogney to Chief Strategy Officer | Criteo](/content/news/press-releases/2025/08/criteo-promotes-connor-mcgogney-to-chief-strategy-officer.html): Read the latest Criteo press releases and other ad tech industry news. (349 words) - [How to Use Data and Personalization to Capture the Omnichannel Shopper | Criteo](/content/resources/webinar/how-to-use-data-and-personalization-to-capture-the-omnichannel-shopper.html) (194 words) - [Criteo and Google Announce Onsite Retail Media Integration | Criteo](/content/news/press-releases/2025/09/criteo-and-google-announce-onsite-retail-media-integration.html): Read the latest Criteo press releases and other ad tech industry news. (574 words) - [Hello France! | Criteo Careers](/content/careers/en/locations/europe-and-middle-east/france/index.html): Criteo came to spring off of a few great minds, back in 2005. From the start-up incubator to the global company we are now, Criteo has grown, standing now for 37 offices and further coworking spaces across the globe. In France, we welcome around… (709 words) - [The state of Customer Lifetime Value 2019 | Criteo](/content/resources/industry-report/the-state-of-customer-lifetime-value-2019/index.html): Get insights from our survey of 100 senior and C-suite marketers across the UK about how CLV is being applied in their organisation, which data they are using to formulate the metric, and what barriers are hindering complete adoption. (248 words) - [What's New | Commerce Growth Help Center](/content/help/kb/en/whats-new-432083/index.html): Find the latest updates and feature releases we've made to improve your experience (60 words) - [여행 업계를 위한 솔루션 | KR - Criteo](/content/kr/industry/travel/index.html): 크리테오가 여행 업계에 최적화된 AI 기반 광고 솔루션으로 어떻게 여행 브랜드의 성장을 지원하는지 확인해보세요. (1,373 words) - [Corporate Social Responsibility at Criteo | Criteo Careers](/content/careers/en/we-are-criteo/csr-sustainability/index.html) (952 words) - [Phishing & Scam Campaigns Examples | Criteo](/content/trust-center/security/phishing-campaigns-examples/index.html): Fraudsters are looking to get our clients’ Criteo credentials or to steal money from anyone by impersonating us. Be aware of the dangers and protect yourself. Report a phishing attempt Ongoing Phishing/Fraud Campaigns Phishing and fraud attempts impersonating Criteo could target anyone. To protect yourself, we have provided examples of recent malicious attempts below. If […] (939 words) - [Product Ethics](/content/trust-center/product-ethics/index.html): The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. 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In this interview, Antoine Mercadal explains how making inclusion genuine and tangible down to the very way we design workplaces is key from both a people and a performance… (1,711 words) - [Allbeauty | RU - Criteo.com Success Story](/content/ru/success-stories/allbeauty/index.html): Allbeauty побеждает в праздничном сезоне с помощью ретаргетинга Criteo. (358 words) - [Marketplace Performance Outcomes | Criteo](/content/solutions/marketplace-performance-outcomes/index.html): Grow marketplace seller performance and unlock new marketplace revenue with seller-funded offsite advertising optimized for every seller across the open web. (692 words) - [Allbeauty - CN - Criteo Success Story](/content/cn/success-stories/allbeauty/index.html): Allbeauty凭借Criteo的“重新定位”方案在销售旺季大获全胜. 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(358 words) - [Product | Criteo Careers](/content/careers/en/teams/product/index.html): We make things happen and instigate solutions. Our team focuses on creating a product-market fit through connecting technical and business focused teams to drive solutions together. (508 words) - [wp-content/uploads/2026/05/criteo-data-protection-agreement-pt-pdf.html](/content/wp-content/uploads/2026/05/criteo-data-protection-agreement-pt-pdf.html) (1,918 words) - [Customer Retention | Criteo](/content/solutions/customer-retention/index.html): Boost customer retention with commerce AI. Activate first-party data, target every lifecycle stage, reduce churn, and drive repeat purchases with proven results. (1,027 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-jp-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-jp-pdf.html) (113 words) - [adidas | BR - Criteo.com](/content/br/success-stories/adidas/index.html): adidas utiliza Commerce Growth para expandir base de novos clientes. (655 words) - [Le Piège du ROAS - Télécharger le rapport gratuit I Criteo](/content/go/fr/the-roas-trap/index.html): Perceptions mondiales de marques, agences, retailers et d'éditeurs qui se lancent ardemment dans la technologie publicitaire la plus prometteuse (309 words) - [Quand le e-commerce manque de magie : plus de trois consommateurs sur quatre le jugent fonctionnel, mais où est le plaisir ? | FR - Criteo.com](/content/fr/news/press-releases/2025/04/quand-le-e-commerce-manque-de-magie-plus-de-trois-consommateurs-sur-quatre-le-jugent-fonctionnel-mais-ou-est-le-plaisir.html): Le shopping en ligne aurait-il perdu sa magie ? Selon le dernier rapport de Criteo, intitulé The Spark of Discovery – Reigniting The Emotion of Ecommerce, les trois quart (76%) des consommateurs estiment que le shopping en ligne manque de plaisir, et près d’un tiers (29%) le considèrent comme une corvée. (622 words) - [Terms and Conditions Korean Previous Versions | Criteo](/content/terms-and-conditions/korean-previous-versions/index.html): Prior versions of the Criteo Commerce Media Platform Terms and Conditions. (290 words) - [블로그 광고를 활용한 시장 접근 | Criteo](/content/kr/blog/index.html): 블로그 광고를 통해 시장 분석 정보에 대한 온라인 노출을 극대화합니다. Criteo 블로그 홍보 전략을 이용해 보십시오. (533 words) - [fr/wp-content/uploads/sites/4/2023/01/advertiser-guide-to-new-and-emerging-channels-for-2023-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2023/01/advertiser-guide-to-new-and-emerging-channels-for-2023-fr-pdf.html) (666 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-ja-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-ja-pdf.html) (120 words) - [El blog de Criteo: conoce nuestras historias | Criteo](/content/es/blog/index.html): Descubre los artículos del blog de Criteo e infórmate de todas las novedades en el sector del marketing online, de la publicidad y de la comunicación digital. (810 words) - [Criteo Go Roas Calculator | Criteo](/content/go/roas-calculator/index.html): Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (258 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-pt-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-pt-pdf.html) (1,128 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_ja-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_ja-pdf.html) (77 words) - [www4/de/coresight/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html](/content/www4/de/coresight/clkn/https/www-criteo-com/privacy/corporate-privacy-policy/index.html) (11 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-jp-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-jp-pdf.html) (164 words) - [Page not found | IT - Criteo](/content/it/solutions/addressability/brands/index.html) (565 words) - [2023 Commerce Media Marketing-Altering Trends](/content/go/fr/commerce-media-trends-report/index.html): From retailers going offsite to Gen Z and ChatGPT, learn the most critical drivers influencing a new commerce landscape. (282 words) - [wp-content/uploads/2025/05/commerce-growth-specific-terms-of-service-2025-may-br-pdf.html](/content/wp-content/uploads/2025/05/commerce-growth-specific-terms-of-service-2025-may-br-pdf.html) (48 words) - [最新洞察与资讯 ｜ Criteo](/content/cn/blog/index.html): 掌握数字广告最新资讯。深入研究，探索新趋势；了解最新策略并学以致用。 (45 words) - [Customer Targeting (Stratégie de ciblage client) | FR - Criteo.com](/content/fr/digital-advertising-glossary/customer-targeting/index.html): Consiste à s’adresser à une partie de votre liste de clients pour les réengager et stimuler les ventes. (1,157 words) - [wp-content/uploads/2025/07/specific-terms-of-service-curation-data-provision-pt-july-2025-pdf.html](/content/wp-content/uploads/2025/07/specific-terms-of-service-curation-data-provision-pt-july-2025-pdf.html) (825 words) - [Saved Jobs | Criteo Careers](/content/careers/en/jobs/saved-jobs/index.html) (90 words) - [Политика конфиденциальности | RU - Criteo.com](/content/ru/privacy/index.html): На данной странице представлено краткое описание деятельности компании Criteo, принципы действия её продуктов, услуг и технологий, а также основные принципы политики конфиденциальности и условия её изменения. (538 words) - [Terms and Conditions Portuguese Previous Versions | Criteo](/content/terms-and-conditions/portuguese-previous-versions/index.html): Versões anteriores dos Termos e Condições da Plataforma de Mídia Criteo Commerce. (603 words) - [wp-content/uploads/2025/07/criteo-contracting-entities-governing-law-and-jurisdiction-pt-maio-2025-pdf.html](/content/wp-content/uploads/2025/07/criteo-contracting-entities-governing-law-and-jurisdiction-pt-maio-2025-pdf.html) (727 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-jp-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-jp-pdf.html) (85 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-jp-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-jp-pdf.html) (124 words) - [Zvet.ru | Criteo Success Story](/content/success-stories/zvet-ru/index.html): How Zvet.ru reaches new furniture buyers with digital advertising. (733 words) - [Faherty | BR - Criteo.com](/content/br/success-stories/faherty/index.html): Faherty esquenta aquisição para alta temporada de compras. (471 words) - [wp-content/uploads/2025/05/commerce-growth-specific-terms-of-service-2025-may-en-pdf.html](/content/wp-content/uploads/2025/05/commerce-growth-specific-terms-of-service-2025-may-en-pdf.html) (705 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-en-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-en-pdf.html) (707 words) - [Criteo Shopper Graph | Criteo](/content/kr/technology/shopper-graph/index.html): Criteo Shopper Graph는 방대한 양의 데이터를 통해 구매 여정의 모든 단계에서 가장 구매 확률이 높은 고객에 도달하여 성과를 향상시킬 수 있도록 해줍니다. (392 words) - [Slate | BR - Criteo.com](/content/br/success-stories/slate/index.html): Slate aumenta CPMs sem cookies em 138% com soluções de email com hash da Criteo. (554 words) - [Slate | DE - Criteo.com](/content/de/success-stories/slate/index.html): Slate steigert Cookie-freie CPMs um 138 Prozent – dank Hashed-E-Mail-Lösungen von Criteo. (496 words) - [Commerce Yield | DE - Criteo.com](/content/de/platform/commerce-yield/index.html): Commerce Yield, unsere ganzheitliche Monetarisierungslösung, steigert den Umsatz für Zielgruppen und Inventar – Partnern bietet sie messbare Performance und umsetzbare Insights. (417 words) - [ショッパーグラフ | JP - Criteo.com](/content/jp/technology/shopper-graph/index.html): 世界最大のコマースデータセットのパワーを最大限に活用できるCriteo のコアテクノロジーのひとつ ショッパーグラフ。機能やメリット、また Criteo ショッパーグラフを活用している Criteo ソリューションをご紹介します。 (67 words) - [Trust Center | Criteo](/content/trust-center/index.html): Discover how we build trust through integrity and the highest standards in ethics, privacy, security, and safety. (424 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-pt-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-pt-pdf.html) (987 words) - [bonprix | DE - Criteo.com](/content/de/success-stories/bonprix/index.html): bonprix steigert mit Videos die Brand Awareness und erzielt 20 % New Customer Share. (620 words) - [Commerce Growth -- 新規獲得と顧客維持を自動化する成長エンジン](/content/jp/platform/commerce-growth/index.html): 自動化された広告で、充実の商品レコメンドを使用して、サイト訪問やエンゲージメント、コンバージョンを促しながら、成長目標を達成します。, Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (49 words) - [Terms and Conditions German Previous Versions | Criteo](/content/terms-and-conditions/german-previous-versions/index.html): Prior versions of the Criteo Commerce Media Platform Terms and Conditions. (638 words) - [Terms and Conditions | RU - Criteo.com](/content/ru/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (529 words) - [Ad Formats Archive | KR - Criteo](/content/kr/digital-ad-formats/index.html) (423 words) - [Politica sulla privacy | IT - Criteo](/content/it/privacy/index.html): Benvenuto! Qui puoi conoscere meglio Criteo, le tecnologie e i servizi che offriamo ai nostri partner, oltre che le nostre politiche di raccolta dati e sulla privacy.   La nostra attività Criteo aiuta brand, siti di eCommerce e altri inserzionisti (“Inserzionisti”) a promuovere i loro prodotti e servizi. Lo facciamo consentendo agli inserzionisti di personalizzare […] (1,909 words) - [Terms and Conditions | JP - Criteo.com](/content/jp/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (29 words) - [Webinar: Hashed Emails](/content/c-grid/hashed-emails-webinar-commerce-grid/index.html): In this edition of the Grid Guide webinar, learn how to leverage hashed emails to maximize yield in a cookieless world. (85 words) - [Bureaux dans le monde | Criteo](/content/fr/contact-us/find-us/index.html): Trouvez un bureau Criteo près de chez vous. Découvrez nos plus de 20 bureaux dans le monde, les services disponibles et contactez un représentant local. (897 words) - [Terms and Conditions | IT - Criteo](/content/it/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (196 words) - [개인정보 처리방침 | KR - Criteo](/content/kr/privacy/index.html): 환영합니다! 이곳에서 크리테오에 대한 정보와 크리테오가 파트너들에게 제공하는 기술 및 서비스 그리고 데이터 수집 및 개인정보 처리방침을 확인하실 수 있습니다.     크리테오 서비스 소개 크리테오는 브랜드, 이커머스 사이트 및 광고주(총칭 ‘광고주’)들이 제품과 서비스를 홍보할 수 있도록 지원합니다. 크리테오는 광고주가 잠재고객들에게 전달하려는 콘텐츠를 통해 캠페인 및/또는 오퍼를 맞춤화할 수 있도록 해줍니다. 이 때문에 크리테오의 파트너(‘제휴매체사’)의 […] (486 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-ko-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-ko-pdf.html) (689 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-de-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-de-pdf.html) (817 words) - [Retargeting | FR - Criteo.com](/content/fr/digital-advertising-glossary/retargeting/index.html): Également appelé « Remarketing ». Diffusion d’annonces auprès de personnes ayant déjà interagi avec du contenu web numérique first party (par exemple, ayant déjà consulté un site web ou utilisé une application mobile). (1,535 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-may-2025-ko-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-may-2025-ko-pdf.html) (492 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_ko-kr-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_ko-kr-pdf.html) (580 words) - [wp-content/uploads/2026/05/criteo-data-protection-agreement-fr-pdf.html](/content/wp-content/uploads/2026/05/criteo-data-protection-agreement-fr-pdf.html) (3,086 words) - [Retail 2025 Report. Download now.](/content/go/de/coresight/index.html): Ten trends that will shape retail media in 2025, developed by Coresight Research and sponsored by Criteo. (211 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-ko-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-ko-pdf.html) (587 words) - [Terms and Conditions French Previous Versions | Criteo](/content/terms-and-conditions/french-previous-versions/index.html): Versions antérieures des Conditions générales de la plateforme Criteo Commerce Media. (570 words) - [SNCF Connect | JP - Criteo.com](/content/jp/success-stories/sncf-connect/index.html): SNCF Connect、Criteo のオーディエンス・ターゲティングで旅行意欲の高い顧客を獲得し、ROAS 55%向上を実現。 (85 words) - [Criteo Shopper Graph | Criteo](/content/it/technology/shopper-graph/index.html): Criteo Shopper Graph genera incremento delle vendite, aumenta la visibilità dei prodotti e i profitti, grazie all'elaborazione di dati identitari sulle abitudini degli utenti, creando un interest map del consumatore. (553 words) - [wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-fr-pdf.html](/content/wp-content/uploads/2026/06/criteo-umbrella-terms-of-service-fr-pdf.html) (992 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-fr-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-fr-pdf.html) (810 words) - [Predictive Bidding | Criteo](/content/technology/predictive-bidding/index.html): Predictive Bidding accurately forecasts each shopper’s engagement, conversion, and average order value so you can make the most of every penny. (350 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-ko-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-ko-pdf.html) (772 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-ko-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-ko-pdf.html) (785 words) - [隐私政策 - CN - Criteo](/content/cn/privacy/index.html): 了解Criteo、我们向合作伙伴提供的技术和服务以及我们的数据收集和隐私政策。 (94 words) - [Criteo Shopper Graph | Criteo](/content/ru/technology/shopper-graph/index.html): Понимание покупателя позволяет достичь невероятных результатов. Объедините кросс-девайс и онлайн/офлайн данные для максимального эффекта. В этом поможет Criteo Shopper Graph. (447 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-fr-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-fr-pdf.html) (1,191 words) - [Criteo Shopper Graph | Criteo](/content/es/technology/shopper-graph/index.html): Criteo Shopper Graph te ayuda a relacionar identidades de consumidores online y en tiendas física y a identificar cuáles son los consumidores con mayores probabilidades de generar conversión, gracias al estudio de 120 señales de intención de compra, y así presentarles productos destacados (609 words) - [Privacy Commitment | DE - Criteo.com](/content/de/trust-center/privacy-commitment/index.html): Die Dienste von Criteo werden unter maximaler Beachtung von Datenschutz & Privatsphäre konzipiert und entwickelt. (760 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-fr-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-fr-pdf.html) (1,000 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-fr-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-fr-pdf.html) (884 words) - [Terms and Conditions English Previous Versions | Criteo](/content/terms-and-conditions/english-previous-versions/index.html): Prior versions of the Criteo Commerce Media Platform Terms and Conditions. (414 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-de-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-de-pdf.html) (735 words) - [Solutions for CE brands | Criteo](/content/industry/consumer-electronics/index.html): Reach electronics shoppers with Criteo's omnichannel ads. Use intent signals, precise audiences, and dynamic messaging to drive sales on brand.com or retailer.com. (1,044 words) - [Terms and Conditions | KR - Criteo](/content/kr/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (159 words) - [wp-content/uploads/2026/05/criteo-data-protection-agreement-eng-pdf.html](/content/wp-content/uploads/2026/05/criteo-data-protection-agreement-eng-pdf.html) (973 words) - [Campagnes GO | The AI-powered, cross-channel ad solution](/content/fr/solutions/go-campaigns/index.html): Unifiez web, social et vidéo grâce à l'IA, pour un paramétrage, un ciblage et des enchères sans effort — le tout sur notre plateforme Commerce Growth. (691 words) - [wp-content/uploads/2024/09/criteo-condition-de-service-specifiques-curation-data-fr-pdf.html](/content/wp-content/uploads/2024/09/criteo-condition-de-service-specifiques-curation-data-fr-pdf.html) (888 words) - [Actualité marketing digital | FR - Criteo.com](/content/fr/news/index.html): Actualité sur le marketing digital. Dernières tendances, études de cas, insights, trucs et astuces marketing. (1,010 words) - [Commerce Audiences | FR - Criteo.com](/content/fr/solutions/commerce-audiences/index.html): Transformez les intentions d'achat en résultats commerciaux grâce à des segments d'audience créés à partir de données réelles sur les consommateurs. (513 words) - [wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-de-pdf.html](/content/wp-content/uploads/2025/05/criteo-contracting-entities-governing-law-and-jurisdiction-2025-may-de-pdf.html) (645 words) - [Política de privacidad | ES - Criteo](/content/es/privacy/index.html): Te contamos información sobre Criteo, las tecnologías y los servicios que ofrecemos anuestros socios y nuestras políticas de recopilación de datos y privacidad. (478 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-fr-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-fr-pdf.html) (849 words) - [デジタル広告フォーマット | JP - Criteo.com](/content/jp/digital-ad-formats/index.html): Criteoでは、目的に応じて使い分けられるデジタル広告フォーマットを豊富にご用意しています。商品を1つに絞ったシンプルな広告から、人目を引きつけるアニメーション、360°画像を活用したインタラクティブな広告まで、ユニークかつインパクトのある手法で御社のブランドストーリーを効果的に発信することができます。 (47 words) - [Legal Notice | Criteo](/content/legal/index.html): Site editor Company: Criteo SA Capital: €1,443,620.975 Registration No: 484 786 249 RCS Paris Address: 32 Rue Blanche, 75009 Paris, France Tel: +33 (0) 1 75 85 09 39 Email address: contact@criteo.com Publishing Director: Michael Komasinski   Host site Host server: server: OVH Host server address: 2 rue Kellermann, 59100 Roubaix France Tel: +33 (0) […] (545 words) - [Ad-gallery Archive | KR - Criteo](/content/kr/ad-gallery/index.html) (144 words) - [Ad Formats Archive | IT - Criteo](/content/it/digital-ad-formats/index.html) (685 words) - [wp-content/uploads/2026/05/commerce-growth-criteo-go-specific-terms-of-service-may-2026-eng-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-criteo-go-specific-terms-of-service-may-2026-eng-pdf.html) (752 words) - [WetterOnline | Criteo Success Story](/content/success-stories/wetteronline/index.html): WetterOnline doubles app revenue with Criteo Direct Bidder (681 words) - [Begriffsglossar für Digitale Werbung | DE - Criteo.com](/content/de/digital-advertising-glossary/index.html) (7,019 words) - [プライバシーポリシー | JP - Criteo.com](/content/jp/privacy/index.html): ここでは、Criteoについて、そしてCriteoが当社の提携業者に提供するその技術およびサービス、ならびに当社のデータ収集およびプライバシーポリシーについて学習できます。 (43 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-pt-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-pt-pdf.html) (78 words) - [コンテクスチュアル広告 | JP - Criteo.com](/content/jp/solutions/contextual-advertising/index.html): Criteo コンテクスチュアル広告は、ファーストパーティーのコマースデータをもとに御社の広告のインパクトを最大限に高める場所に広告を配信することで、優れたコンテクスチュアル広告を実現する唯一無二のソリューションです。一歩進んだコンテクスチュアル広告を試してみませんか？ (34 words) - [wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_de-pdf.html](/content/wp-content/uploads/2024/09/specific-terms-of-service-e2-80-93-curation-data-provision_de-pdf.html) (706 words) - [Consumer Trends | IT - Criteo](/content/it/consumer-insights-dashboard/index.html): Le preferenze e i comportamenti dei consumatori sono cambiati. Stiamo monitorando gli ultimi trend dello shopping per aiutarti a stare al passo con quello che riserva il futuro. (359 words) - [SNCF Connect - CN - Criteo Success Story](/content/cn/success-stories/sncf-connect/index.html): SNCF Connect captures high-intent travelers with Criteo audience targeting, driving +55% ROAS. (98 words) - [App Advertising (Annonces pour les applications) | FR - Criteo.com](/content/fr/digital-advertising-glossary/app-advertising/index.html): Annonces pour les applications : Les annonces qui incitent les utilisateurs à installer, à utiliser ou à réinstaller une application. (1,072 words) - [Customer Acquisition (Acquisition client) | FR - Criteo.com](/content/fr/digital-advertising-glossary/customer-acquisition/index.html): Démarche consistant à gagner de nouveaux clients. Elle comprend toute méthode utilisée, tant hors ligne qu’en ligne, pour trouver de nouveaux clients et les encourager à faire un achat. (1,158 words) - [Ad Formats Archive | RU - Criteo.com](/content/ru/digital-ad-formats/index.html) (519 words) - [Contextual Advertising | KR - Criteo](/content/kr/solutions/contextual-advertising/index.html): The only solution that enhances contextual targeting with first-party commerce data to focus your ads on the places that will have the most impact. Welcome to the next level of contextual targeting. (260 words) - [Formate für digitale Ads | DE - Criteo.com](/content/de/digital-ad-formats/index.html): Wir bieten eine Vielfalt an digitalen Ad-Formaten – von der einfachen Produktanzeige bis hin zu aufmerksamkeitsstarken Animationen und interaktiven 360°-Erlebnissen –, mit denen Brands ihre Story auf einzigartige und eindrucksvolle Weise erzählen können. (574 words) - [Terms and Conditions | ES - Criteo](/content/es/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (281 words) - [wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-pt-pdf.html](/content/wp-content/uploads/2026/05/commerce-growth-commerce-go-specific-terms-of-service-pt-pdf.html) (51 words) - [Press Releases | Criteo](/content/news/press-releases/page/4/index.html) (524 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-de-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-de-pdf.html) (678 words) - [wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-eng-pdf.html](/content/wp-content/uploads/2026/05/commerce-grid-specific-terms-of-service-eng-pdf.html) (561 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-eng-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-eng-pdf.html) (996 words) - [Americas Coronavirus Impact: Advertising in a Social Distancing Economy | Criteo](/content/resources/webinar/americas-coronavirus-impact-advertising-in-a-social-distancing-economy.html) (189 words) - [SNCF Connect | 크리테오 성공 사례](/content/kr/success-stories/sncf-connect/index.html): 크리테오 커머스 데이터와 AI 기술로 광고 효율을 높이고 신규 고객 확보에 성공한 SNCF Connect의 실제 성공 사례를 가장 먼저 확인해보세요. 새로운 시장 점유율 확보부터, 맞춤화된 메시징 전략까지 자세히 알아보세요. 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Learn […] (685 words) - [Época | BR - Criteo.com](/content/br/success-stories/epoca/index.html): How display transformed performance for a leading beauty e-commerce retailer​. (362 words) - [How we use your data | Criteo](/content/privacy/how-we-use-your-data/index.html): Learn how Criteo uses your data, including what kind of data we use and for what purpose. (479 words) - [Évènements | FR - Criteo.com](/content/fr/events/index.html): Retrouvez tous les événements Criteo dans notre rubrique dédiée. (680 words) - [Ressources Publicité Digitale | FR - Criteo.com](/content/fr/resources/index.html): Accédez aux derniers insights et données clés sur l'Adtech et la publicité digitale. Explorez les dernières tendances, découvrez de nouvelles stratégies et obtenez les ressources nécessaires pour développer votre activité. (670 words) - [wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-de-pdf.html](/content/wp-content/uploads/2026/05/commerce-yield-specific-terms-of-service-de-pdf.html) (311 words) - [Annonces digitales| FR - Criteo.com](/content/fr/digital-ad-formats/index.html): Zoom sur un produit phare, animations impactantes, expériences interactives en 3D… Grâce à de multiples formats d’annonces, Criteo vous aide à trouver le bon ton pour toucher vos (futurs) consommateurs. (625 words) - [広告ギャラリー | JP - Criteo.com](/content/jp/ad-gallery/index.html): リアルワールドにおけるCriteo広告の活用例をヒントに、次のキャンペーンに向けたインスピレーションや、御社の広告の可能性を探ってください。 (46 words) - [Ihre Rechte | DE - Criteo.com](/content/de/privacy/your-rights/index.html): Widerruf Ihrer Einwilligung zu den Diensten von Criteo (615 words) - [Contextual Advertising | IT - Criteo](/content/it/solutions/contextual-advertising/index.html): L’unica soluzione che potenzi il pubblicità contestuale con dati first-party sul commerce per focalizzare i tuoi annunci dove avranno il maggiore impatto. Benvenuto al prossimo livello del pubblicità contestuale. (441 words) - [Commerce AI | FR - Criteo.com](/content/fr/technology/commerce-ai/index.html): Découvrez l’IA agentique conçue pour la prochaine ère de la publicité. Connectez les acheteurs et les vendeurs grâce au plus grand ensemble de données commerce ouvertes au monde. (653 words) - [wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-eng-pdf.html](/content/wp-content/uploads/2026/05/commerce-max-specific-terms-of-service-eng-pdf.html) (572 words) - [Publicidad contextual | ES - Criteo](/content/es/solutions/contextual-advertising/index.html): La única solución que mejora la orientación contextual con datos comerciales propios para centrar sus anuncios en los lugares que tendrán el mayor impacto. Bienvenido al siguiente nivel de orientación contextual. (509 words) - [CCPA Privacy Policy | Criteo](/content/privacy/ccpa-privacy-policy/index.html): Criteo is committed to following the highest privacy standards. This policy provides California residents with relevant information under the California Consumer Protection Act (CCPA). (544 words) - [Contextual Advertising | RU - Criteo.com](/content/ru/solutions/contextual-advertising/index.html): Единственное решение для контекстуального таргетинга, которое использует собственные коммерческие данные, чтобы размещать рекламу на площадках, которые принесут максимальный результат. Добро пожаловать на новый уровень контекстуального таргетинга. (299 words) - [Retargeting dynamique | FR - Criteo.com](/content/fr/solutions/dynamic-retargeting/index.html): Réengagez les consommateurs tout au long de leur parcours d'achat grâce à des annonces personnalisées, conçues pour offrir des performances mesurables. (618 words) - [fr/wp-content/uploads/sites/4/2024/06/modern-slavery-statement-2024-pdf.html](/content/fr/wp-content/uploads/sites/4/2024/06/modern-slavery-statement-2024-pdf.html) (879 words) - [Aumenta los ingresos procedentes del Retail Media | Retailers | ES - Criteo](/content/es/products/retail-media-for-retailers/index.html): Saca el máximo partido de tu negocio de medios con la única solución de administración de publicidad hecha a medida para dar respuesta a las necesidades exclusivas de Retail Media. (759 words) - [Consumer Trends | RU - Criteo.com](/content/ru/consumer-insights-dashboard/index.html): Покупательские предпочтения и поведение изменились. Мы стремимся поделиться с вами последними покупательскими трендами, чтобы помочь вам подготовиться к завтрашнему дню. (182 words) - [Talk to an expert | Criteo](/content/talk-to-an-expert/index.html): Tell us a little about yourself and a sales associate will be in touch soon. (204 words) - [Addressability for Brands | Criteo](/content/solutions/addressability/brands/index.html): Explore Criteo's addressability solutions for brand advertisers in the cookieless world and learn how to safeguard ROAS without third-party cookies. (557 words) - [My Diamond Ring | IT - Criteo Success Story](/content/it/success-stories/my-diamond-ring/index.html): My Diamond Ring espande la sua reach e il traffico grazie al targeting contestuale (568 words) - [Commerce Grid – The world's first commerce SSP, built by Criteo](/content/platform/commerce-grid/index.html): Commerce Grid drives revenue for media owners, gives agencies direct access to commerce-enriched supply, and turns retailer audiences into revenue. (861 words) - [Ad-Galerie | DE - Criteo.com](/content/de/ad-gallery/index.html): Hier findet ihr reale Beispiele für die Ad-Formate, die euch die Möglichkeiten veranschaulichen und euch hoffentlich für eure nächste Kampagne inspirieren. (624 words) - [My Diamond Ring - CN - Criteo Success Story](/content/cn/success-stories/my-diamond-ring/index.html): My Diamond Ring通过“内容相关定位”活动扩大广告覆盖面并提升客户流量. (42 words) - [Retail Media | Criteo](/content/solutions/retail-media/index.html): Smarter, simpler retail media solutions for retailers and advertisers to maximize value with intelligent, flexible tools. (709 words) - [Immobiliare | RU - Criteo.com Success Story](/content/ru/success-stories/immobiliare-predictive-ai/index.html): Immobiliare.it повышает конверсию на 246 % благодаря предиктивному ИИ и кастомным креативам. (388 words) - [Commerce Growth - Criteo](/content/es/platform/commerce-growth/index.html): Llega a compradores con alta intención de compra mediante una plataforma publicitaria impulsada por IA., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (443 words) - [À la rencontre de nos partenaires | FR - Criteo.com](/content/fr/partners/index.html): Criteo vous présente son réseau de partenaires : des fournisseurs publicitaires et marketing ultra-performants pour des campagnes au top. (571 words) - [TerabyteShop | BR - Criteo.com](/content/br/success-stories/terabyteshop/index.html): TerabyteShop bate recordes de receita com as campanhas GO. (484 words) - [Criteo Advertising Guidelines | Criteo](/content/advertising-guidelines/index.html): Read the guidelines that all Criteo partners must ensure their advertisements adhere to. (1,141 words) - [TerabyteShop | DE - Criteo.com](/content/de/success-stories/terabyteshop/index.html): TerabyteShop breaks revenue records with GO Campaigns. (381 words) - [Retail Media for Retailers | IT - Criteo](/content/it/products/retail-media-for-retailers/index.html): Connettiti direttamente ai brand, offri una shopping experience di qualità e grazie a un retail media completo e flessibile e una piattaforma di prodotti sponsorizzati. (723 words) - [Ad-gallery Archive | RU - Criteo.com](/content/ru/ad-gallery/index.html) (400 words) - [Galerie d'annonces | FR - Criteo.com](/content/fr/ad-gallery/index.html): Besoin d’inspiration ? Découvrez des exemples concrets de formats publicitaires afin d’identifier les meilleures pistes pour votre prochaine campagne. (688 words) - [Rapport IA & Commerce 2026 - Téléchargez Gratuitement | Criteo](/content/www4/fr/2026_commerceai_trends/index.html): Découvrez comment l’IA façonne (et ne façonne pas) le shopping aujourd’hui grâce à des données, analyses et tendances issues du rapport Commerce & IA 2026. (363 words) - [Commerce Growth——自动化广告投放与用户留存策略](/content/cn/platform/commerce-growth/index.html): 通过自动化广告实现增长目标，结合优化的产品推荐，激发用户访问、互动与购买行为, Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (98 words) - [Commerce Growth - Automatize Ad Acquisition & Retention](/content/kr/platform/commerce-growth/index.html): 커머스 그로스 (Commerce Growth)는 광고주를 위한 풀퍼널 퍼포먼스 DSP 솔루션으로, AI 기반 타겟팅과 광고 자동화를 통해 쇼핑 여정 전반의 구매 전환을 유도합니다., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (493 words) - [Commerce Growth: автоматизация рекламы для привлечения и удержания клиентов](/content/ru/platform/commerce-growth/index.html): Добивайтесь роста с автоматизированной рекламой. Используйте улучшенные товарные рекомендации для посещаемости, взаимодействия и стимулирования покупок., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (511 words) - [Philips | BR - Criteo.com](/content/br/success-stories/philips/index.html): Criteo Sponsored Products potencializa resultados de vendas da Philips no varejo online. (545 words) - [TerabyteShop | ES - Criteo](/content/es/success-stories/terabyteshop/index.html): TerabyteShop consigue ingresos récord con las campañas GO (538 words) - [Addressability | Criteo](/content/solutions/addressability/index.html): Purpose-built to enhance the partnership between retailers and brands to deliver more product sales and more value for all. (658 words) - [Retail Media for Retailers | RU - Criteo.com](/content/ru/products/retail-media-for-retailers/index.html): Увеличьте доход от рекламы, взаимодействуя с брендами напрямую, обеспечивайте покупателям качественный пользовательский опыт и управляйте всеми своими рекламными активностями в единой гибкой платформе. (582 words) - [Criteo Powers Libas’ Scalable Growth Beyond Walled Gardens, delivering 72% YoY ROAS Uplift | Criteo](/content/news/press-releases/2026/03/criteo-powers-libas-scalable-growth-beyond-walled-gardens-delivering-72-yoy-roas-uplift.html): Read the latest Criteo press releases and other ad tech industry news. (606 words) - [My Diamond Ring | ES - Criteo](/content/es/success-stories/my-diamond-ring/index.html): My Diamond Ring amplía su alcance y logra atraer más tráfico con el Targeting Contextual (753 words) - [Corsair International | KR - Criteo](/content/kr/success-stories/corsair-international/index.html): 어퍼/로우 퍼널 유입 경로에 초점을 맞춰 신규 고객을 확보한 Corsair International. (395 words) - [Ad-gallery Archive | ES - Criteo](/content/es/ad-gallery/index.html) (597 words) - [Corsair International | IT - Criteo Success Story](/content/it/success-stories/corsair-international/index.html): Corsair International acquisisce nuovi clienti focalizzandosi su upper e lower funnel. (480 words) - [Customer Acquisition (Aquisição de clientes) | BR - Criteo.com](/content/br/digital-advertising-glossary/customer-acquisition/index.html): Aquisição de clientes significa conquistar novos clientes. Isso inclui qualquer método usado, tanto online quanto offline, para encontrar novos clientes e encorajá-los a comprar. Táticas comuns incluem cold calling e email marketing, além de táticas online, como email, redes sociais, marketing de conteúdo, SEO, publicidade paga (paid display) e anúncios de paid search (busca paga). (1,137 words) - [Retail Media for Brands | BR - Criteo.com](/content/br/products/retail-media-for-brands/index.html): Aumente o share de prateleira digital, gere reconhecimento de marca e impulsione as vendas em varejistas premium com o Criteo Retail Media. Ficou fácil comprar retail media. (440 words) - [Retargeting | BR - Criteo.com](/content/br/digital-advertising-glossary/retargeting/index.html): Também chamado de "remarketing", a exibição de anúncios a pessoas que interagiram previamente com conteúdo web digital first-party (p. ex., visitaram um site ou se engajaram com um app mobile). (1,372 words) - [Retail Media for Retailers | KR - Criteo](/content/kr/products/retail-media-for-retailers/index.html): 탄력적이며 완전한 리테일 미디어 및 후원 상품 플랫폼은 광고 매출을 향상시키고 브랜드와 직접적인 관계를 구축하며 고객에게 높은 품질의 구매 경험을 제공할 수 있도록 지원합니다. (450 words) - [Customer Targeting (Segmentação de cliente) | BR - Criteo.com](/content/br/digital-advertising-glossary/customer-targeting/index.html): A segmentação de cliente é o ato de impactar seus clientes existentes para reengajá-los e gerar vendas. (1,120 words) - [Consumer Trends | KR - Criteo](/content/kr/consumer-insights-dashboard/index.html): 소비자들의 선호도와 행동이 바뀌고 있습니다. 크리테오는 여러분이 커머스의 미래에 대비할 수 있도록 지원하기 위해 최신 구매 트렌드를 모니터하고 있습니다. (265 words) - [Criteo Introduces Agentic Commerce Recommendation Service to Power AI Shopping Assistants | Criteo](/content/news/press-releases/2026/02/criteo-introduces-agentic-commerce-recommendation-service-to-power-ai-shopping-assistants.html): Read the latest Criteo press releases and other ad tech industry news. (636 words) - [My Diamond Ring | DE - Criteo.com](/content/de/success-stories/my-diamond-ring/index.html): My Diamond Ring steigert Reichweite und Traffic mit Contextual Targeting. (593 words) - [Corsair International | ES - Criteo](/content/es/success-stories/corsair-international/index.html): Corsair International atrae a nuevos clientes centrándose en el Upper y Lower Funnel. (664 words) - [Commerce Growth: automazione pubblicitaria per ottenere clienti e fidelizzarli](/content/it/platform/commerce-growth/index.html): Raggiungi i tuoi obiettivi di crescita con annunci automatizzati, mentre product recommendation avanzate generano per te visite, engagement e vendite., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (482 words) - [App Advertising (Publicidade in-app) | BR - Criteo.com](/content/br/digital-advertising-glossary/app-advertising/index.html): Publicidade no app: anúncios que levam os usuários a instalar um app, engajar-se com um app ou reinstalá-lo. (1,005 words) - [La plateforme d’intelligence commerce, à l'échelle mondiale | FR - Criteo.com](/content/fr/index.html): Exploitez le plus vaste ensemble de données commerciales au monde pour enrichir l’expérience de vos consommateurs, grâce à notre plateforme Commerce Media. (895 words) - [Glossary Archive | FR - Criteo.com](/content/fr/digital-advertising-glossary/index.html) (8,091 words) - [Disable Criteo services on mobile applications | Criteo](/content/privacy/disable-criteo-services-on-mobile-applications/index.html): Get information on how to disable Criteo services on mobile applications. (578 words) - [www4/rise-of-savvy-shoppers/clkn/rel/c-5-lightbox-html.html](/content/www4/rise-of-savvy-shoppers/clkn/rel/c-5-lightbox-html.html) (11 words) - [Press Releases | Criteo](/content/news/press-releases/page/3/index.html) (220 words) - [Press Releases | Criteo](/content/news/press-releases/page/5/index.html) (289 words) - [JB Hi-Fi launches Australia’s first Consumer Electronics Retail Media Network with Criteo | Criteo](/content/news/press-releases/2026/02/jb-hi-fi-launches-australias-first-consumer-electronics-retail-media-network-with-criteo.html): Read the latest Criteo press releases and other ad tech industry news. (685 words) - [Consumer Trends | ES - Criteo](/content/es/consumer-insights-dashboard/index.html): Los comportamientos y las preferencias de consumo de los consumidores han cambiado. Estamos haciendo un seguimiento de las últimas tendencias de compra y consumo para ayudarte a prepararte para el futuro del comercio. (624 words) - [The Criteo privacy promise | Commerce Growth Help Center](/content/help/kb/guide/en/the-criteo-privacy-promise-pdiw4yiawh/steps/775742-775743/index.html): For Criteo, privacy is not an afterthought — it’s our guiding principle.  As a French company founded in 2005, Criteo’s privacy protections have consistently adhered to or surpassed what’s been required by law, including the GDPR, for over 14 years. We understand the sensitivity of customer data and are committed to protecting its confidentiality and security.    We always:Collect only the data that is required to deliver our service Store SHA256 hash of MD5 hash of emails Minimize data retention Ensure data security Provide a user-friendly opt-out tool   We never: Record directly identifying information Store any original files containing hashed emails beyond 90 daysUse or store your audience data for any other purpose Impact your intellectual property with respect to customer data Use any 3rd-party-owned or managed data centers   Industry leadership: Investing in best practices  Criteo has an extensive number of certifications that are reviewed annually by governing and standards bodies, and supports initiatives that deliver greater transparency and control to users. We are a proponent of the IAB Transparency and Consent Framework and were early adopters of industry best practices such as the AdChoices program, as well as: (473 words) - [Corsair International | DE - Criteo.com](/content/de/success-stories/corsair-international/index.html): Corsair International gewinnt neue Kunden durch Fokus auf Upper und Lower Funnel. (551 words) - [The 2020 Customer Journey: Part 1 | Criteo](/content/resources/webinar/the-2020-customer-journey-part-1/index.html): In our on-demand webinar The Decision Crisis: How the 2020 Consumer Decides What to Buy​, Elena Gulotta, manager of account strategy at Criteo, explains how to reach consumers in the consideration phase with the right campaign. (274 words) - [Migros and Criteo Partner to Enhance Retail Media Offering in Switzerland | Criteo](/content/news/press-releases/2026/02/migros-and-criteo-partner-to-enhance-retail-media-offering-in-switzerland.html): Read the latest Criteo press releases and other ad tech industry news. (622 words) - [消費者のトレンド | JP - Criteo.com](/content/jp/consumer-insights-dashboard/index.html): 消費者の好みや行動は変化しています。御社のマーケターがコマースの未来に備えられるように、Criteoは消費者のショッピングに関する最新の動向を追跡し続けています。 (68 words) - [How does Criteo protect your data? | Commerce Growth Help Center](/content/help/kb/guide/en/how-does-criteo-protect-your-data-bq7tsct6hr/steps/2515393/index.html): Criteo builds audiences from our unique commerce data set, which is built as a result of trillions of customer journeys that result in over $900 billion in annual ecommerce transactions. Criteo makes sure that any data collected is aggregated and cannot be linked back to an advertiser’s business. To protect all data from advertisers who are part of our cooperative, any segments available for targeting are aggregated based on the following principles:  To respect user privacy, we make sure that no advertiser can directly target a given user. Therefore, each segment is made up of at least 5,000 unique IDs.To protect our clients, we make sure that no advertiser can directly target an entire user base. Therefore, each segment is made up of at least 10 partners (on average each audience contains 500 partners), and the largest contributing partner participates on average up to 20% of its unique IDs.This means that no advertiser can directly target a brand that is sold through a single domain. For example; if an advertiser decides to target a specific brand name, at least 10 partners in our network sharing products from that brand. Managing marketer and individual consumer privacy  To protect the marketers who are part of our network as well as the privacy of users, all Criteo audience segments made available are fully privacy-safe and built using data inputs that are not re-identifiable or attributable to any marketer’s business.  An available Criteo audience segment in any market must meet all of the following data protection principles: Minimum of 5,000+ unique user IDs Minimum of 10+ partners Avg. partners per category segment: 500  Avg. partners per brand segment: 100   No advertiser contributes more than 49% of unique user IDs for a given segmentNo advertiser can directly target another advertiser’s users To learn more about how Criteo protects your data, have a look at the Criteo Privacy Policy. (322 words) - [Win more shopper journey moments with retail media - Download Free Report | Criteo](/content/go/en/shopper-journey/index.html): How and why widening your retail media lens can help you see and win more shopper journey moments to achieve your big picture goals. (109 words) - [The Rise of Savvy Shoppers](/content/go/rise-of-savvy-shoppers/index.html): Dive into five major trends, available as a global snapshot as well as ten country-level editions. (201 words) - [Commerce Media Trends for DTC Retailers](/content/experiences/cmtrendsfordtcretailers/index.html): Commerce Media Trends for DTC Retailers - The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this. - Monday, March 13, 2023 (153 words) - [Commerce Growth Help Center](/content/help/kb/en/whats-new-432083-20/index.html): What's New, Getting Started, Managing Campaigns, Measuring Results , Account & Billing, Troubleshooting, API Documents, Data and AI, GO Campaigns (105 words) - [Commerce Growth Help Center](/content/help/kb/en/api-documents-338824-20/index.html): What's New, Getting Started, Managing Campaigns, Measuring Results , Account & Billing, Troubleshooting, API Documents, Data and AI, GO Campaigns (105 words) - [Quick Start Integration Guide | Commerce Growth Help Center](/content/help/kb/guide/en/quick-start-integration-guide-sgmijr59lm/steps/775706/index.html): Ready to launch your first campaign? This guide goes over how you can make sure your account is properly set up to start running ads with Criteo. Follow the steps below to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set. (78 words) - [Commerce Growth Help Center](/content/help/kb/en/addressability-377047-20/index.html): What's New, Getting Started, Managing Campaigns, Measuring Results , Account & Billing, Troubleshooting, API Documents, Data and AI, GO Campaigns (105 words) - [Advertising Trust & Safety | KR - Criteo](/content/kr/trust-center/ad-trust-and-safety/index.html): 크리테오의 고급 광고 품질 및 안전 솔루션은 브랜드와 매체사를 보호하는 방식으로 비즈니스 기회를 극대화합니다. (539 words) - [Dynamic Retargeting | BR - Criteo.com](/content/br/solutions/dynamic-retargeting/index.html): Reengaje consumidores durante toda a jornada de compra com anúncios personalizados, concebidos para performance mensurável. (615 words) - [Política de Privacidade | BR - Criteo.com](/content/br/privacy/index.html): Aqui você vai conhecer a Criteo, as tecnologias e serviços que oferecemos aos nossos parceiros, bem como nossas políticas de privacidade e coleta de dados. (1,590 words) - [Trust Center | BR - Criteo.com](/content/br/trust-center/index.html): Nossas práticas de ética publicitária, privacidade, segurança e integridade nos negócios (640 words) - [FINAL_JP_PR-2026-0303-Criteo_OpenAI](/content/jp/wp-content/uploads/sites/6/2026/03/final_jp_pr-2026-0303-criteo_openai-pdf.html) (82 words) - [Commerce Media Platform | BR - Criteo.com](/content/br/platform/commerce-media-platform/index.html): Enriqueça a experiência do consumidor em qualquer lugar com a maior base de commerce data aberta do mundo. (839 words) - [Soluções de monetização para publishers | BR - Criteo.com](/content/br/business/media-owners/index.html): Aumente a receita mais rápido com as soluções de supply da Criteo para comércio. Acesse a demanda exclusiva de 17.000 marcas e explore o poder do commerce data. (931 words) - [Notícias | BR - Criteo.com](/content/br/news/index.html): Veja aqui recursos, notícias e artigos sobre o que é mídia programática e como melhor otimizar os seus anúncios digitais. (768 words) - [Soluções de marketing para o setor de viagens | BR - Criteo.com](/content/br/industry/travel/index.html): Descubra como a Criteo ajuda as marcas de viagens com soluções de publicidade baseadas em IA, personalizadas para o setor de viagens. (1,699 words) - [Criteo、OpenAI の ChatGPT における広告パイロットに参画 | JP - Criteo.com](/content/jp/news/press-releases/2026/03/criteo-joins-openai-advertising-pilot-in-chatgpt/index.html) (41 words) - [Programmatic Guaranteed (PG) Deal Guide for Buyers | Criteo Commerce Grid Documentation](/content/docs-commercegrid/kb/guide/en/programmatic-guaranteed-pg-deal-guide-for-buyers-3ms9hfsbag/steps/4760476/index.html): This guide explains how to activate and manage Programmatic Guaranteed (PG) deals through Criteo Commerce Grid. PG deals allow buyers to secure impressions in advance at fixed pricing with delivery guarantees, combining the certainty of direct buys with the efficiency of programmatic. By default, PG deals created in Commerce Grid are automatically prioritized in the auction pipeline, meaning they win over PMP or non-guaranteed curated deals. However, if you want sponsor-level or higher-priority ad server treatment, you must coordinate directly with the publisher to request prioritization in their ad server.Supported DSPsStackAdapt Yahoo DSP, and Zeta DSP also support PG trading, but setup and activation mechanics vary depending on DSP capabilities. Two Ways Buyers Can Use PGStandard Buyer Flow (most buyers) The publisher creates the PG deal in Commerce Grid. For DV360, the deal syncs directly into your DSP seat. For other supported DSPs, workflow and activation may vary — confirm deal receipt and setup requirements directly with your Commerce Grid contact. You activate and manage the campaign in your DSP. 2. Self-Service Buyer Flow  You can create PG deals directly in Commerce Grid. For DV360, the deal syncs directly into your DSP seat. For other supported DSPs, workflow and activation may vary — confirm deal receipt, setup requirements, and activation steps directly with your Commerce Grid contact. See Create a PG Deal in Commerce Grid below.  (864 words) - [Commerce Yield | BR - Criteo.com](/content/br/platform/commerce-yield/index.html): Commerce Yield é uma solução holística de monetização que gera receita para suas audiências e inventário, com performance mensurável e insights acionáveis para parceiros. (912 words) - [Advertising Trust & Safety | RU - Criteo.com](/content/ru/trust-center/ad-trust-and-safety/index.html): Наши продвинутые решения в области качества и безопасности рекламы защищают и бренды, и паблишеров, одновременно обеспечивая максимальные коммерческие результаты. (672 words) - [Chaves na Mão | BR - Criteo.com](/content/br/success-stories/chaves-na-mao/index.html): Estratégia de aquisição do Chaves na Mão impulsiona 10 milhões de visitas e aumenta cadastros em 20%. (477 words) - [Commerce Audiences | BR - Criteo.com](/content/br/solutions/commerce-audiences/index.html): Transforme intenção em resultado com segmentos de audiências criados com dados reais do consumidor. (1,115 words) - [Centro de Ajuda | BR - Criteo.com](/content/br/help-center/index.html): A Criteo está aqui para ajudar você. Descubra as atualizações mais recentes de nossas soluções, explore guias e encontre dicas para maximizar seu sucesso conosco. (818 words) - [Storie di successo│Criteo](/content/it/success-stories/domain/index.html): Domain ha utilizzato Criteo per migliorare la propria strategia di retargeting e ha ottimizzato facilmente le proprie campagne senza alcun aumento del CPA. (218 words) - [Conheça nossos parceiros | BR - Criteo.com](/content/br/partners/index.html): Conheça os parceiros da Criteo. Fornecedores em todo o ecossistema de publicidade e marketing que oferecem performance diferenciada às suas campanhas com a Criteo. (210 words) - [GO campaigns | The AI-powered, cross-channel ad solution](/content/br/solutions/go-campaigns/index.html): Unifique web, redes sociais e vídeo com IA para configuração, segmentação e bid descomplicados — tudo integrado à plataforma Commerce Growth. (1,103 words) - [Marketplace Performance Outcome | Criteo](/content/br/marketplace-performance-outcome/index.html): Aumente sua receita revendendo o Criteo Dynamic Retargeting. Se você oferecer o Criteo Dynamic Retargeting aos seus parceiros, eles poderão reengajar consumidores em todos os canais de marketing para levar tráfego de alta qualidade para suas lojas e aumentar as vendas. (971 words) - [Page not found | BR - Criteo.com](/content/br/news/press-releases/2026/03/criteo-joins-openai-advertising-pilot-in-chatgpt/index.html) (615 words) - [Farmacia Simán | BR - Criteo.com](/content/br/success-stories/farmacia-siman/index.html): Farmacia Simán eleva ROI em 80% com campanhas GO da Criteo. (683 words) - [Tendências de consumo | BR - Criteo.com](/content/br/consumer-insights-dashboard/index.html): As preferências e o comportamento dos consumidores mudaram. Estamos acompanhando as últimas tendências de compras para ajudá-lo a se preparar para o futuro do comércio. (320 words) - [Retenção de clientes | BR - Criteo.com](/content/br/solutions/customer-retention/index.html): Aumente a retenção de clientes com IA para comércio. Ative first-party data, segmente cada etapa do ciclo de vida, reduza o churn e impulsione a recompra com resultados comprovados. (809 words) - [Advertising Trust & Safety | ES - Criteo](/content/es/trust-center/ad-trust-and-safety/index.html): Nuestras avanzadas soluciones de calidad y seguridad publicitarias protegen tanto a marcas como a publishers, además de maximizar las oportunidades empresariales. (560 words) - [Formatos de anúncios digitais | BR - Criteo.com](/content/br/digital-ad-formats/index.html): As marcas podem contar suas histórias de um jeito único e impactante com diferentes formatos de anúncios digitais, desde os mais simples até os mais incríveis, com animações e experiências interativas em 360 graus. (637 words) - [Carrefour | JP - Criteo.com](/content/jp/success-stories/carrefour/index.html): MAFカルフール、ファーストパーティの取引データと行動データの活用で、オムニチャネルでのオンサイト・ディスプレイ広告キャンペーンに成功。 (41 words) - [Sfmeble | BR - Criteo.com](/content/br/success-stories/sfmeble/index.html): A varejista de móveis Sfmeble.pl aumenta awareness e tráfego com publicidade em vídeo. (556 words) - [adidas | DE - Criteo.com](/content/de/success-stories/adidas-turkiye/index.html): adidas Türkiye steigert ROAS um 130 % – mit Full Funnel Commerce Growth-Kampagnen. (625 words) - [Eventos | BR - Criteo.com](/content/br/events/index.html): Para participar de eventos da Criteo sobre nossa plataforma, soluções e best practices, entre em contato com um Estrategista de Conta e informe-se sobre o próximo workshop perto de você. (651 words) - [Soluções para marcas de beleza | BR - Criteo.com](/content/br/industry/beauty/index.html): Conquiste, converta e reengaje amantes de produtos de beleza com as soluções publicitárias de funil completo da Criteo. (1,327 words) - [Galeria de anúncios | BR - Criteo.com](/content/br/ad-gallery/index.html): Explore exemplos reais de nossos formatos de anúncio para visualizar as possibilidades e encontrar inspiração para sua próxima campanha. (69 words) - [Soluções para varejistas | BR - Criteo.com](/content/br/business/retailers/index.html): Explore nossas soluções para varejistas para monetizar dados e tráfego do site. (720 words) - [Recursos Publicidade Digital | BR - Criteo.com](/content/br/resources/index.html): Obtenha insights e dados atualizados sobre o cenário de AdTech e da publicidade digital. Explore tendências relevantes, aprenda novas estratégias e obtenha as informações que você precisa para alavancar seus negócios. (693 words) - [BOGNER - CN - Criteo Success Story](/content/cn/success-stories/bogner/index.html): 上部漏斗营销视频如何助力BOGNER实现57%的收入增长 (70 words) - [Walmart Connect | BR - Criteo.com](/content/br/success-stories/walmart-connect/index.html): Marcas de tecnologia do sono e produtos para cabelo melhoram performance com Walmart Connect. (316 words) - [Nós somos a Criteo, a plataforma de commerce intelligence](/content/br/company/index.html): A Criteo ajuda as empresas a transformar os sinais dos consumidores em resultados comerciais, entregando experiências de compra mais relevantes. (517 words) - [BOGNER | JP - Criteo.com](/content/jp/success-stories/bogner/index.html): 上位ファネル向け動画広告でBOGNER が収益を57%伸ばした方法。 (77 words) - [Soluções para marcas de eletrônicos de consumo | BR - Criteo.com](/content/br/industry/consumer-electronics/index.html): Alcance consumidores com anúncios omnichannel da Criteo. Sinais de intenção, audiências precisas e mensagens dinâmicas alavancam vendas no site da marca ou do varejista. (1,175 words) - [Retail Media | BR - Criteo.com](/content/br/solutions/retail-media/index.html): Soluções de retail media mais simples e mais inteligentes para varejistas e anunciantes para maximizar o valor com ferramentas eficazes e flexíveis. (590 words) - [Commerce Growth | BR - Criteo.com](/content/br/platform/commerce-growth/index.html): Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (674 words) - [Page Not Found | Criteo Careers](/content/careers/diversity-equity-and-inclusion/index.html) (64 words) - [BOGNER | BR - Criteo.com](/content/br/success-stories/bogner/index.html): Como o vídeo de upper-funnel impulsionou o crescimento de 57% da receita para a BOGNER. (930 words) - [아디다스 튀르키예 | 크리테오 성공 사례](/content/kr/success-stories/adidas-turkiye/index.html): 아디다스 튀르키예는 풀 퍼널 전략과 커머스 그로스를 활용해 ROAS를 130% 향상시켰습니다. 오디언스 세분화와 광고 포맷 최적화, 리치 미디어 활용으로 신규 고객을 확보하고 기존 고객을 유지한 전략을 확인해보세요. (609 words) - [Aquisição de clientes | BR - Criteo.com](/content/br/solutions/customer-acquisition/index.html): Aquisição de clientes impulsionada por IA com otimização cross-channel e mensuração transparente para marcas focadas em crescimento. (740 words) - [La piattaforma globale di commerce intelligence](/content/it/index.html): Accedi alla raccolta dati commerce più grande al mondo per offrire esperienze migliori ai consumatori con la nostra Commerce Media Platform (390 words) - [Dynamic Creative Optimization+ | BR - Criteo.com](/content/br/technology/dco/index.html): Maximize o impacto dos seus anúncios com o DCO+, a tecnologia da Criteo movida à Inteligência Artificial para alavancar suas vendas e elevar sua receita. (407 words) - [Soluções para agências | BR - Criteo.com](/content/br/business/agencies/index.html): Explore nossas soluções de performance, retail media e audiência para agências. (805 words) - [Advertising Trust & Safety | JP - Criteo.com](/content/jp/trust-center/ad-trust-and-safety/index.html): Criteo の高度な広告品質と安全性に優れたソリューションが、ブランドとパブリッシャー双方を保護しつつ、ビジネスチャンスを最大限に引き出します。 (71 words) - [Criteo GO](/content/help-go/kb/en/index.html): Get started with Criteo GO, Set up events tracking and product catalog, Create and manage campaigns, Understand policies approval and eligibility, Manage billing and account , Analyze performance and reporting, Get help (48 words) - [BOGNER | DE - Criteo.com](/content/de/success-stories/bogner/index.html): So sorgte Upper Funnel-Videowerbung bei BOGNER für ein Umsatzwachstum von 57 %. (735 words) - [보그너의 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/bogner/index.html): 어퍼 퍼널 비디오 캠페인을 통해 매출이 57% 성장한 보그너의 전략 (271 words) - [Addressability | BR - Criteo.com](/content/br/solutions/addressability/index.html): Desenvolvida para enriquecer a parceria entre marcas e varejistas, alavancando as vendas e agregando valor para todos. (1,420 words) - [Criteo and DoorDash Expand Partnership to Canada as On-Demand Delivery of Grocery and Retail Items Accelerates | Criteo](/content/news/press-releases/2026/04/criteo-and-doordash-expand-partnership-to-canada-as-on-demand-delivery-of-grocery-and-retail-items-accelerates.html): Criteo brings additional brand and agency demand to DoorDash’s fast-growing marketplace,connecting advertisers with a new channel to reach consumers across grocery and retail categories in Canada (524 words) - [for website _Open AI parterneship](/content/kr/wp-content/uploads/sites/7/2026/03/kr_press_release_open-ai-parterneship-pdf.html) (346 words) - [Spring and Summer Travel 2026: Turning Traveler Signals into Smarter Performance](/content/experiences/spring-summer-travel-webinar-2026/index.html): Spring and Summer Travel 2026: Turning Traveler Signals into Smarter Performance - Join us for a webinar exploring how traveler intent, sentiment, and booking behavior are evolving in a more complex, less predictable booking landscape.In this session, our experts will break down year‑over‑year shifts in booking windows, changes in cross-channel engagement, and what these patterns signal for upcoming campaigns. We’ll unpack how marketers can interpret intent signals more effectively, prioritize high‑impact moments, and adjust activation strategies as demand takes shape.If you’re refining your Spring and Summer approach, this webinar will help you cut through complexity and focus on the consumer signals that drive bookings, with clear takeaways you can apply immediately. - Wednesday, May 20, 2026 (376 words) - [Advertising Trust & Safety | CN - Criteo](/content/cn/trust-center/ad-trust-and-safety/index.html): Criteo的广告质量与安全解决方案技术领先，在为品牌方与发布商保驾护航的同时，充分挖掘商业机遇。 (52 words) - [Blog Publicidade Digital | BR - Criteo.com](/content/br/blog/index.html): Conheça mais sobre o mundo da publicidade digital. Confira artigos dos especialistas na Criteo sobre tendências relevantes e novas estratégias para alavancar seus negócios. (717 words) - [Segmentação de audiências | BR - Criteo.com](/content/br/solutions/audiences/index.html): Segmentação mais inteligente, resultados mais expressivos. Aproveite nosso pacote de segmentação de audiências para alcançar consumidores que estão prontos para se engajarem com você e se tornarem seus próximos clientes fiéis. (491 words) - [Electrolux | BR - Criteo.com](/content/br/success-stories/electrolux-2/index.html): Electrolux utiliza inventário social para aumentar alcance de campanha e gerar +265% de receita. (506 words) - [Contextual Advertising | BR - Criteo.com](/content/br/solutions/contextual-advertising/index.html): A única solução que enriquece a Contextual Advertising com first-party commerce data para posicionar seus anúncios nos lugares com maior impacto. Bem-vindo ao próximo nível da Contextual Advertising. (360 words) - [Video Advertising   | BR - Criteo.com](/content/br/solutions/video-advertising/index.html): Combine publicidade em vídeo com recursos de performance para alcançar e converter consumidores em vídeo online. (603 words) - [Soluções para marcas | BR - Criteo.com](/content/br/business/advertisers/index.html): Explore nossas soluções de retail media e mídia de performance para marcas. (821 words) - [Fale com um especialista | BR - Criteo.com](/content/br/talk-to-an-expert/index.html): Fale com um especialista da Criteo e impulsione sua estratégia de marketing para varejo e e-commerce para máxima performance. (464 words) - [Commerce Grid SSP | BR - Criteo.com](/content/br/platform/commerce-grid/index.html): O Commerce Grid gera receita para media owners, fornece às agências acesso direto a supply de alta qualidade e transforma audiências de varejistas em eceita. (670 words) - [Commerce AI | BR - Criteo.com](/content/br/technology/commerce-ai/index.html): Descubra a IA agentiva feita para a próxima era da publicidade. Conecte compradores e vendedores à maior base de commerce data aberta do mundo. (720 words) - [Criteo Partners with Lidl to Expand Onsite Retail Media | Criteo](/content/news/press-releases/2026/05/criteo-partners-with-lidl-to-expand-onsite-retail-media.html): Read the latest Criteo press releases and other ad tech industry news. (556 words) - [Glossary Archive | BR - Criteo.com](/content/br/digital-advertising-glossary/index.html) (7,819 words) - [La plataforma mundial de Commerce Intelligence](/content/es/index.html): Activa el mayor conjunto de commerce data del mundo para ofrecer experiencias más relevantes y enriquecedoras a los consumidores con nuestra plataforma de Commerce Media. (348 words) - [Advertising Trust & Safety | IT - Criteo](/content/it/trust-center/ad-trust-and-safety/index.html): Le nostre soluzioni avanzate per la qualità e la sicurezza degli annunci proteggono brand ed editori oltre a garantire grandi opportunità. (438 words) - [Criteo Named a Leader in the QKS Group SPARK Matrix™ for Retail Media Network and Monetization Platform, Q2 2026 | Criteo](/content/news/press-releases/2026/06/criteo-named-a-leader-in-the-qks-group-spark-matrix-for-retail-media-network-and-monetization-platform-q2-2026.html): Read the latest Criteo press releases and other ad tech industry news. (531 words) - [Criteo Shopper Graph | BR - Criteo.com](/content/br/technology/shopper-graph/index.html): Impacte os consumidores certos com os produtos perfeitos com o Criteo Shopper Graph. (507 words) - [Events | Criteo](/content/events/index.html): Find out where you can catch up with Criteo next. Get details on the latest Criteo events happening around the globe. (199 words) - [Advertising Trust & Safety | BR - Criteo.com](/content/br/trust-center/ad-trust-and-safety/index.html): Nossas avançadas soluções de qualidade e segurança do anúncio protegem marcas e publishers, maximizando as oportunidades de negócios. (499 words) - [A plataforma global de commerce intelligence | BR - Criteo.com](/content/br/index.html): Liberte o poder da maior base de commerce data do mundo para criar experiências enriquecedoras para os consumidores com Commerce Media Platforma. (273 words) - [Commerce Max DSP | BR - Criteo.com](/content/br/platform/commerce-max/index.html): Planeje, compre e mensure anúncios em milhares de varejistas e publishers premium — tudo em um só lugar., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (728 words) - [Product Recommendations | BR - Criteo.com](/content/br/technology/product-recommendations/index.html): Aumente suas vendas com a tecnologia Product Recommendations da Criteo para mostrar anúncios com alta relevância e personalização. (359 words) - [wp-content/uploads/2026/02/criteo-joins-openai-advertising-pilot-in-chatgpt-pdf.html](/content/wp-content/uploads/2026/02/criteo-joins-openai-advertising-pilot-in-chatgpt-pdf.html) (820 words) - [Criteo Partners with Hyundai Department Store to Strengthen Retail Media Business | Criteo](/content/news/press-releases/2026/04/criteo-partners-with-hyundai-department-store-to-strengthen-retail-media-business.html): Read the latest Criteo press releases and other ad tech industry news. (550 words) - [LATAM Airlines Peru | BR - Criteo.com](/content/br/success-stories/latam-airlines-peru/index.html): LATAM Airlines Peru implementa Criteo Dynamic Retargeting e vê receita decolar durante Cyber Monday. (471 words) - [GO Unpacked: Smart Campaigns, Simplified](/content/academy/go-unpacked-smart-campaigns-simplified/index.html): Learn how Criteo GO, an AI-powered, cross-channel performance marketing solution, helps you scale faster, simplify campaign management, and drive measurable results with ease. (244 words) - [크리테오, 오픈AI 챗GPT 광고 파일럿 합류 “생성형 AI 통한 광고 확장 가능성 모색” | KR - Criteo](/content/kr/news/press-releases/2026/03/criteo-joins-openai-advertising-pilot-in-chatgpt/index.html) (358 words) - [Browse our list of open jobs | Criteo Careers](/content/careers/en/jobs/index.html): Explore new opportunities at Criteo. Browse our list of open jobs and see if you can find one matching your skillset and expectations. (164 words) - [Home - PL - Criteo.com](/content/pl/index.html): Pomagamy Twoim reklamom trafiać dokładnie tam, gdzie trzeba. Reklamy napędzane przez Commerce AI. (219 words) - [Digital Advertising Glossary | Criteo](/content/digital-advertising-glossary/index.html): Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology. (8,217 words) - [blog/what-is-commerce-data/index.html](/content/blog/what-is-commerce-data/index.html) (818 words) - [Page not found | Criteo](/content/blog/omnichannel-ebook/index.html) (329 words) - [blog/advertising-strategies-guide-for-the-social-distancing-economy.html](/content/blog/advertising-strategies-guide-for-the-social-distancing-economy.html) (2,841 words) - [Neeman’s | FR - Criteo.com](/content/fr/success-stories/neemans/index.html): Neeman's propose ses chaussures durables aux shoppers grâce à Commerce Growth. (687 words) - [Joy to the Journey](/content/experiences/joytothejourney/index.html): We believe commerce should feel less like a transaction and more like a connection. That’s why we created Joy to the Journey, a two-day virtual event designed to help marketers turn friction into flow and engagement into growth during peak shopping season. (468 words) - [fr/wp-content/uploads/sites/4/2020/08/criteo-mini-guide-what-to-expect-holiday-2020-fr-pdf.html](/content/fr/wp-content/uploads/sites/4/2020/08/criteo-mini-guide-what-to-expect-holiday-2020-fr-pdf.html) (313 words) - [Ellos | FR - Criteo.com](/content/fr/success-stories/ellos/index.html): Ellos renforce l'engagement client grâce à Commerce Growth. (612 words) - [Sephora (SA) | FR - Criteo.com](/content/fr/success-stories/sephora-sa/index.html): Audiences similaires : Sephora Allemagne booste le trafic vers son site web (441 words) - [BMW│FR - Criteo.com](/content/fr/success-stories/bmw/index.html): La campagne d'acquisition a généré une augmentation de 34 % des demandes d'essai pour les utilisateurs n'ayant pas visité le site de BMW préalablement. (456 words) - [Ulla Popken | FR - Criteo.com](/content/fr/success-stories/ulla-popken/index.html): Ulla Popken séduit de nouveaux clients grâce à la publicité full funnel. (892 words) - [L’Occitane en Provence | FR - Criteo.com](/content/fr/success-stories/loccitane-en-provence/index.html): L’Occitane Japon atteint un taux d’acquisition clients de 55 % ! Nouveaux clients, reciblage plus efficace, hausse du taux de conversion : les retombées positives de la campagne Conversion Similar Audience. (724 words) - [Immowelt | FR - Criteo.com](/content/fr/success-stories/immowelt/index.html): Immowelt exploite avec succès le full-funnel grâce à la vidéo et au display. (690 words) - [MUST’IT | FR - Criteo.com](/content/fr/success-stories/mustit/index.html): Marketing full-funnel : performances boostées pour MUST’IT grâce à TV Audience Extension. (904 words) - [Shipt RM 2 | FR - Criteo.com](/content/fr/success-stories/shipt-rm-2/index.html): La marque de boisson énergisante voit son taux d'enchère gagnées augmenter grâce à une stratégie d’enchères compétitives sur Shipt. (929 words) - [Greg Norman Collection | IT - Criteo Success Story](/content/it/success-stories/greg-norman-collection/index.html): Greg Norman Collection tees up 3:1 ROAS with Criteo Dynamic Retargeting and Criteo Customer Acquisition.  (1,031 words) - [adidas | FR - Criteo.com](/content/fr/success-stories/adidas/index.html): adidas élargit sa base clients avec Commerce Growth. (611 words) - [Criteo Shopper Graph | FR - Criteo.com](/content/test/fr/technology/criteo-shopper-graph/index.html): Criteo Shopper Graph booste les ventes, augmente la visibilité de vos produits et maximise vos profits en s'appuyant sur les données de 75 % des shoppers du monde entier. (554 words) - [Faherty | FR - Criteo.com](/content/fr/success-stories/faherty/index.html): Faherty intensifie sa stratégie d’acquisition à l'approche de l'été. (508 words) - [intarget | FR - Criteo.com](/content/fr/success-stories/intarget/index.html): intarget drives client success wiInTarget mène ses clients vers le succès grâce à son partenariat avec Criteoth Criteo Partners. (470 words) - [Skyscanner | BR - Criteo.com](/content/br/success-stories/skyscanner/index.html): Skyscanner eleva ROI em 67% com otimização mais inteligente de mid funnel usando Criteo Conversion Events. (496 words) - [Paycell | FR - Criteo.com](/content/fr/success-stories/paycell/index.html): Paycell acquiert et fidélise de nouveaux clients grâce aux solutions du Commerce Growth. (653 words) - [stellenanzeigen.de | FR - Criteo.com](/content/fr/success-stories/stellenanzeigen-de/index.html): Campagnes omnicanales et full-funnel : les meilleurs talents à portée de clic. (737 words) - [Money Fellows | FR - Criteo.com](/content/fr/success-stories/money-fellows/index.html): L’épargne en quelques clics : Money Fellows booste l’acquisition grâce aux annonces automatisées. (553 words) - [Stepstone | FR - Criteo.com](/content/fr/success-stories/stepstone/index.html): Améliorer les stratégies de recrutement : Stepstone exploite l'acquisition de talents alimentée par l'IA. (835 words) - [Electrolux 3 | ES - Criteo](/content/es/success-stories/electrolux-3/index.html): Electrolux aumenta su número de clientes y logra una mayor fidelización con un crecimiento del 5 % de nuevos compradores YoY y una tasa de retención del 30 % con su estrategia full funnel para Black Friday. (684 words) - [Walmart Mexico | FR - Criteo.com](/content/fr/success-stories/walmart-mexico/index.html): Une marque de beauté dépasse son objectif de ROAS et d’impressions chez Walmart Mexique. (936 words) - [HP | FR - Criteo.com](/content/fr/success-stories/hp/index.html): HP multiplie par 10 son chiffre d'affaires par utilisateur grâce aux données de Costco et au nouvel outil Revenue Optimizer off-site de Criteo. (590 words) - [Patch Media | FR - Criteo.com](/content/fr/success-stories/patch-media/index.html): Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic. (361 words) - [SNCF Connect | FR - Criteo.com](/content/fr/success-stories/sncf-connect/index.html): SNCF Connect capte les voyageurs à forte intention grâce au ciblage d’audience de Criteo, générant +55 % de ROAS. (681 words) - [Omnicom Media Group | FR - Criteo.com](/content/fr/success-stories/omnicom-media-group/index.html): Omnicom Media Group booste ses taux de conversion grâce au reciblage dynamique. (441 words) - [Electrolux 3 | FR - Criteo.com](/content/fr/success-stories/electrolux-3/index.html): Electrolux stimule la croissance client et la fidélisation avec +5 % de nouveaux acheteurs d’une année sur l’autre et un taux de rétention de 30 % grâce à une stratégie full-funnel pour le Black Friday. (551 words) - [TUI-Tealium | FR - Criteo.com](/content/fr/success-stories/tui-tealium/index.html): TUI augmente son chiffre d’affaires auprès des voyageurs réservant tôt grâce à Criteo et Tealium. (790 words) - [Metro.ca | KR - Criteo](/content/kr/success-stories/metro-ca/index.html): Metro.ca에서 높은 광고 수익률을 달성한 멀티 브랜드 제조업체. (345 words) - [Denon Store by Audio Forum | FR - Criteo.com](/content/fr/success-stories/denon-store-by-audio-forum/index.html): Comment Denon Store by Audio Forum a doublé son ROAS et augmenté l’acquisition de nouveaux acheteurs grâce aux campagnes GO. (836 words) - [Super-Pharm | FR - Criteo.com](/content/fr/success-stories/super-pharm/index.html): Hausse de 69 % des ventes sur internet et les réseaux sociaux pour Super-Pharm Pologne. (520 words) - [Cole Haan + Klarna | FR - Criteo.com](/content/fr/success-stories/cole-haan-klarna/index.html): Cole Haan génère 2,3 fois plus de visites qualifiées en activant l'inventaire Klarna avec Commerce Growth. (728 words) - [Gumtree | FR - Criteo.com](/content/fr/success-stories/gumtree/index.html): Gumtree attire de nouvelles audiences grâce à la publicité vidéo et à la refonte de son site. (766 words) - [Digitas | FR - Criteo.com](/content/fr/success-stories/digitas/index.html): Une marque de prêt-à-porter prouve la valeur incrémentale générée par Commerce Growth (575 words) - [Vanden Borre | FR - Criteo.com](/content/fr/success-stories/vanden-borre/index.html): Vanden Borre : cap sur un full funnel fiable pour optimiser l’expérience client. (627 words) - [Nature & Découvertes | FR - Criteo.com](/content/fr/success-stories/nature-decouvertes/index.html): Nature & Découvertes améliore son COS de 17 % avec la suite complète de solutions Criteo. (722 words) - [Carrefour | FR - Criteo.com](/content/fr/success-stories/carrefour/index.html): MAF Carrefour drives omnichannel success with first-party transactional and behavioral data for enhanced onsite display campaigns. (584 words) - [YSL Beauty | FR - Criteo.com](/content/fr/success-stories/ysl-beauty/index.html): Retail media on-site et off-site : la stratégie gagnante de L’Oréal a généré 92 % de hausse du revenu par utilisateur pour sa marque YSL Beauté. (739 words) - [Le Slip Français | FR - Criteo.com](/content/fr/success-stories/le-slip-francais/index.html): Avec Criteo Dynamic Retargeting et Criteo Audience Match, Le Slip Français a amélioré l’efficacité de ses campagnes de retargeting tout en adoptant une approche ROIste. (485 words) - [Xiaomi | FR - Criteo.com](/content/fr/success-stories/xiaomi/index.html): Xiaomi accroît sa notoriété sur les plateformes OTT grâce à Criteo et Flipkart Ads. (404 words) - [FIAT | FR - Criteo.com](/content/fr/success-stories/fiat/index.html): Fiat réduit le coût par lead de sa succursale turque avec Criteo Dynamic Retargeting. (660 words) - [Sephora (Suite Complète) | FR - Criteo.com](/content/fr/success-stories/sephora/index.html): Sephora génère +725 % de ROI en misant sur les solutions Criteo pour l'intégralité de son parcours d'achat. (827 words) - [Slate | FR - Criteo.com](/content/fr/success-stories/slate/index.html): Grâce à la solution Criteo de hachage d’e-mails, Slate booste ses CPM de 138 %, sans cookies tiers. (552 words) - [Lowes Small Appliance | FR - Criteo.com](/content/fr/success-stories/lowes-small-appliance/index.html): Un compétiteur du secteur du petit électroménager triomphe sur Lowes.com. (420 words) - [Freshop | FR - Criteo.com](/content/fr/success-stories/freshop/index.html): Croissance à trois chiffres du ROAS d’une grande marque de boissons grâce à une campagne permanente sur Freshop. (411 words) - [Immobiliare | FR - Criteo.com](/content/fr/success-stories/immobiliare-predictive-ai/index.html): Immobiliare.it augmente son taux de conversion de 246 % grâce à l’ IA prédictive et à des éléments créatifs sur mesure. (551 words) - [VINO75 | FR - Criteo.com](/content/fr/success-stories/vino75/index.html): VINO75 inspire les amateurs de vin avec une note de marketing digital. (504 words) - [CLASS 101 | FR - Criteo.com](/content/fr/success-stories/class-101/index.html): CLASS 101 : objectifs atteints avec Criteo Customer Acquisition. (621 words) - [Etudes de cas marketing digital | FR - Criteo.com](/content/fr/success-stories/index.html): Etudes de cas marketing digital et témoignages de clients de premier plan ayant fait confiance à Criteo. (790 words) - [Eastpak | FR - Criteo.com](/content/fr/success-stories/eastpak/index.html): Always-on et conçue pour durer : la stratégie marketing durable de Eastpak. (673 words) - [Raptive | FR - Criteo.com](/content/fr/success-stories/raptive/index.html): Une demande ciblée génère une augmentation de 57 % des revenus pour les éditeurs de Raptive. (580 words) - [Aventon | FR - Criteo.com](/content/fr/success-stories/aventon/index.html): Aventon accélère son ROAS en couplant ses campagnes full funnel. (863 words) - [Modanisa | FR - Criteo.com](/content/fr/success-stories/modanisa/index.html): Modanisa : une audience multipliée par le ciblage contextuel. (668 words) - [Electrolux | FR - Criteo.com Success Story](/content/fr/success-stories/electrolux-2/index.html): Electrolux exploite l’inventaire du canal réseaux sociaux pour accroître la portée de ses campagnes et générer +265 % de revenus. (575 words) - [ITAKA | FR - Criteo.com](/content/fr/success-stories/itaka-2/index.html): ITAKA multiplie par 5 son ROAS en ciblant des voyageurs à forte intention sur le web, l’app et Meta. (556 words) - [Polytrans | FR - Criteo.com](/content/fr/success-stories/polytrans/index.html): Comment Polytrans réduit ses coûts et augmente ses conversions avec Criteo (416 words) - [Privacy Commitment | IT - Criteo](/content/it/trust-center/privacy-commitment/index.html): I servizi di Criteo sono progettati e sviluppati con il massimo rispetto per la privacy degli utenti. (805 words) - [Petenkoiratarvike FI | FR - Criteo.com](/content/fr/success-stories/petenkoiratarvike-fi/index.html): PetenKoiratarvike FI : objectifs d’acquisition atteints grâce aux audiences comportementales. (558 words) - [Promod | FR - Criteo.com](/content/fr/success-stories/promod/index.html): Promod met le consommateur au centre de sa stratégie et bénéficie d’une vision omnicanale en réconciliant les parcours online et offline. (660 words) - [bonprix | FR - Criteo.com](/content/fr/success-stories/bonprix/index.html): bonprix leverages video to drive brand awareness and 60% new customer rate. (665 words) - [Joom + Adjust | FR - Criteo.com](/content/fr/success-stories/joom-adjust/index.html): Joom génère un ROAS de 8:1 grâce à Criteo App Retargeting. (583 words) - [Kikikickz | FR - Criteo.com](/content/fr/success-stories/kikikickz/index.html): Notoriété, trafic, ROAS multiplié par 2,78 : pari réussi pour Kikikickz, grâce aux campagnes upper funnel. (357 words) - [adidas | ES - Criteo](/content/es/success-stories/adidas/index.html): adidas taps into Commerce Growth to expand new customer base. (512 words) - [Sfmeble | FR - Criteo.com](/content/fr/success-stories/sfmeble/index.html): Sfmeble, spécialiste de l’ameublement, gagne en notoriété et en trafic grâce à la publicité vidéo. (612 words) - [fashionette | FR - Criteo.com](/content/fr/success-stories/fashionette/index.html): Gain de trafic et de conversion pour fashionette grâce au ciblage contextuel. (722 words) - [New Look | FR - Criteo.com](/content/fr/success-stories/new-look/index.html): New Look génère 4 fois plus de commandes avec Criteo Customer Acquisition par rapport à ses autres partenaires d’acquisition. (425 words) - [Greg Norman Collection | FR - Criteo.com](/content/fr/success-stories/greg-norman-collection/index.html): Coup gagnant : Greg Norman Collection génère un ROAS de 3:1 avec les solutions Criteo Dynamic Retargeting et Criteo Customer Acquisition. (332 words) - [Le Creuset | FR - Criteo.com](/content/fr/success-stories/le-creuset/index.html): L'ingrédient secret de Le Creuset pour multiplier son ROI par 4 (716 words) - [Michaels | FR - Criteo.com](/content/fr/success-stories/michaels/index.html): Le succès du site Michaels.com est dû à une stratégie optimisée de retail media adopté par American Crafts. (816 words) - [They.pl | FR - Criteo.com](/content/fr/success-stories/they-pl/index.html): L'agence marketing They.pl booste le ROAS de ses clients grâce à la publicité digitale. (604 words) - [Metro.ca | FR - Criteo.com](/content/fr/success-stories/metro-ca/index.html): Un fabricant multi-marques obtient un retour sur investissement élevé sur le site Métro.ca. (428 words) - [Skyscanner | Criteo Success Story](/content/success-stories/skyscanner/index.html): Skyscanner lifts ROI by 67%with smarter mid-funneloptimization using CriteoConversion Events. (398 words) - [FreshDirect | FR - Criteo.com](/content/fr/success-stories/freshdirect/index.html): Fresh Direct met les petits plats dans les grands avec la plate-forme Retail Media de Criteo. (561 words) - [Michaels (RM) | FR - Criteo.com](/content/fr/success-stories/michaels-rm/index.html): Une campagne combinant Annonces Display et Produits sponsorisés a généré un ROAS élevé pour une marque de fournitures pour les beaux-arts sur Michaels.com. (837 words) - [123 Loger | Criteo Success Story](/content/success-stories/123-loger/index.html): 123 Loger doubles sales and cuts CPC by 70% with AI-powered GO Campaigns. (471 words) - [MLM-Parts | Criteo Success Story](/content/success-stories/mlm-parts/index.html): MLM-Parts drives sales, meets COS goals with Criteo Dynamic Retargeting. (529 words) - [La Redoute (CCA) | FR - Criteo.com](/content/fr/success-stories/la-redoute-cca/index.html): La Redoute augmente ses ventes globales de plus de 7 % avec Criteo Customer Acquisition. (367 words) - [Vibram | FR - Criteo.com](/content/fr/success-stories/vibram/index.html): Vibram cible plus de shoppers et augmente ses ventes de 11 % avec Criteo Customer Acquisition. (625 words) - [navabi | FR - Criteo.com](/content/fr/success-stories/navabi/index.html): L'enseigne de prêt-à-porter grande taille Navabi triple son taux de conversion en intégrant ses publicités télévisées à Criteo Dynamic Retargeting. (377 words) - [Cdiscount | FR - Criteo.com](/content/fr/success-stories/cdiscount/index.html): Invitation au voyage : Cdiscount booste sa notoriété de 30 % grâce aux annonces vidéo. (582 words) - [Sephora (CAM) | FR - Criteo.com](/content/fr/success-stories/sephora-cam/index.html): Sephora augmente les ventes des clients membres de son programme de fidélité avec Criteo Audience Match. (454 words) - [Notice relative à l'utilisation de données personnelles dans le cadre Corporate de Criteo | FR - Criteo.com](/content/fr/corporate-privacy-notice/index.html): Criteo takes your privacy very seriously. This privacy policy governs and details the main privacy principles we apply to the data we collect through our website www.criteo.com. (1,328 words) - [Venatus | FR - Criteo.com](/content/fr/success-stories/venatus/index.html): Venatus booste le chiffre d’affaires de ses éditeurs grâce aux enchères directes. (560 words) - [Denon Store by Audio Forum | Criteo Success Story](/content/success-stories/denon-store-by-audio-forum/index.html): How Denon Store by Audio Forum doubles ROAS and grows new buyer acquisition with GO campaigns. (555 words) - [ROCKET DIGITAL | FR - Criteo.com](/content/fr/success-stories/rocket-digital/index.html): ROCKET DIGITAL et Criteo unissent leurs forces pour renforcer la stratégie digitale de Conforama. (487 words) - [ITAKA | ES - Criteo](/content/es/success-stories/itaka-2/index.html): ITAKA multiplica por 5 el ROAS llegando a viajeros con alta intención de compra a través de entornos web, app y Meta. (458 words) - [Gémo | FR - Criteo.com](/content/fr/success-stories/gemo/index.html): Comment les tests d’incrémentalité permettent à Gémo de mesurer l’efficacité de ses campagnes et d’optimiser sa stratégie business. (294 words) - [Arezzo | Criteo Success Story](/content/success-stories/arezzo/index.html) (560 words) - [SEAT | FR - Criteo.com](/content/fr/success-stories/seat/index.html): SEAT trouve de nouveaux prospects et booste la conversion grâce à Criteo. (810 words) - [La Redoute (Mobile App) | FR - Criteo.com](/content/fr/success-stories/la-redoute-mobile-app/index.html): La Redoute mise sur la publicité in-app et booste son ROAS de 130 %. (548 words) - [Motoblouz | FR - Criteo.com](/content/fr/success-stories/motoblouz/index.html): Motoblouz utilise les solutions user-centric de Criteo pour un taux de conversion 1,8 fois supérieur et un COS en forte augmentation. (916 words) - [Wine Country Gift Baskets | Criteo Success Story](/content/success-stories/wine-country-gift-baskets/index.html): Wine Country Gift Baskets accelerates holiday growth with +28% ROAS using GO. (401 words) - [당근마켓 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/danggeun-market/index.html): Commerce Growth에서 퍼스트 파티 데이터를 활용하여 고객 여정의 모든 단계의 Always-on 전략을 적용한 당근마켓. (514 words) - [Lamps Plus | FR - Criteo.com](/content/fr/success-stories/lamps-plus/index.html): Lamps Plus gagne de nouveaux clients et booste ses ventes grâce à la publicité OTT et CTV. (517 words) - [Milanuncios | FR - Criteo.com](/content/fr/success-stories/milanuncios/index.html): Milanuncios booste sa valeur vie client grâce à Commerce Growth. (688 words) - [My Diamond Ring | FR - Criteo.com](/content/fr/success-stories/my-diamond-ring/index.html): My Diamond Ring booste son reach et son trafic grâce au ciblage contextuel. (645 words) - [La Redoute | FR - Criteo.com ](/content/fr/success-stories/la-redoute/index.html): La Redoute double son taux de clic et génère 28% de ventes supplémentaires en déployant toutes les capacités de CDR au sein de Facebook. (289 words) - [Ambiendo | FR - Criteo.com](/content/fr/success-stories/ambiendo/index.html): Le retailer allemand Ambiendo booste sa performance grâce à Criteo. (687 words) - [Wurth Group | FR - Criteo.com](/content/fr/success-stories/wurth-group/index.html): Würth France gagne en notoriété grâce à la publicité vidéo. (447 words) - [SportScheck | FR - Criteo.com](/content/fr/success-stories/sportscheck/index.html): SportScheck, un nouvel avenir pour la vente d’articles de sport (728 words) - [Freshly Cosmetics | FR - Criteo.com](/content/fr/success-stories/freshly-cosmetics/index.html): Black Friday : un ROAS multiplié par 8 pour Freshly Cosmetics. (590 words) - [Marco & Vasco│FR - Criteo.com](/content/fr/success-stories/marco-vasco/index.html): Marco & Vasco a bénéficié d'une croissance de ses ventes et d'une meilleure rentabilité grâce à la publicité Display à la performance de Criteo. (289 words) - [Cyrillus | FR - Criteo.com](/content/fr/success-stories/cyrillus/index.html): Avec Advalo et Criteo, Cyrillus réalise plus de 3,3 millions d'euros de ventes omnicanales en 3 mois. (612 words) - [Decathlon | FR - Criteo.com](/content/fr/success-stories/decathlon/index.html): Decathlon augmente son taux de conversion, de clics et de ventes avec l’approche multicanal de Criteo Dynamic Retargeting. (338 words) - [YSL Beauty | Criteo Success Story](/content/success-stories/ysl-beauty/index.html): L'Oréal's integrated onsite and offsite retail media triumph drives 92% uplift in revenue per user for YSL Beauty. (572 words) - [Rowenta | FR - Criteo.com](/content/fr/success-stories/rowenta/index.html): Rowenta se démarque grâce à la solution Criteo Retail Media. (704 words) - [eBay Kleinanzeigen | FR - Criteo.com](/content/fr/success-stories/ebay-kleinanzeigen/index.html): eBay Kleinanzeigen favorise l’économie circulaire en boostant son audience adressable. (272 words) - [AVVA | FR - Criteo.com](/content/fr/success-stories/avva/index.html): Quand AVVA change de look grâce au retargeting. (509 words) - [Allbeauty | FR - Criteo.com](/content/fr/success-stories/allbeauty/index.html): Allbeauty termine l’année en beauté grâce au reciblage de Criteo. (584 words) - [Deezer | FR - Criteo.com](/content/fr/success-stories/deezer/index.html): Deezer augmente le nombre d'inscriptions de 100 % et le taux de clic sur les bannières in-app de 203 %. (331 words) - [Melhor Envio | Criteo Success Story](/content/success-stories/melhor-envio/index.html): Ready to unlock stronger cross-channel performance? Discover how Criteo helps drive efficient results across display, social, and beyond. (302 words) - [O’Neill | FR - Criteo.com](/content/fr/success-stories/oneill/index.html): O'Neill surfe sur la vague des annonces dynamiques pour booster ses revenus et son efficacité à grande échelle. (711 words) - [maiUtazas.hu | FR - Criteo.com](/content/fr/success-stories/maiutazas-hu/index.html): maiUtazas.hu maximized ROAS by streamlining to one retargeting partner. (563 words) - [Hannun | FR - Criteo.com](/content/fr/success-stories/hannun/index.html): Hannun mise sur la publicité digitale pour booster sa croissance. (555 words) - [Omnicom Media Group | DE - Criteo.com](/content/de/success-stories/omnicom-media-group/index.html): Omnicom Media Group steigert Conversions – dank Dynamic Retargeting. (439 words) - [Sephora (CCA) | Criteo Success Story](/content/success-stories/sephora-cca/index.html): Sephora renews its customer base with Criteo Customer Acquisition. (446 words) - [H&M Indonesia | Criteo Success Story](/content/success-stories/hm-indonesia/index.html) (403 words) - [Unice | Criteo Success Story](/content/success-stories/unice/index.html): Unice accelerates customer acquisition and boosts revenue +66% with AI-powered GO campaigns. (450 words) - [Wolf & Badger | FR - Criteo.com](/content/fr/success-stories/wolf-badger/index.html): Wolf & Badger soigne son image avec Criteo. (433 words) - [Home Centre | Criteo Success Story](/content/success-stories/home-centre/index.html): Discover how Criteo helps brands drive stronger ROAS with connected cross-channel strategies. (426 words) - [Criteo Partner Program](/content/www2/criteopartners/index.html): Become a Criteo Partner and grow your agency business. (190 words) - [Maison MRKT | Xirena | Criteo Success Story](/content/success-stories/maison-mrkt-xirena/index.html): Maison MRKT & Xirena test GO automated campaigns to maximize ROAS. (457 words) - [Munro Footwear Group | Criteo Success Story](/content/success-stories/munro-footwear-group/index.html): Munro Footwear Group boosts ROAS by 56% with AI-powered GO campaigns. (428 words) - [Schutz | Criteo Success Story](/content/success-stories/schutz/index.html): With only a 14% increase in budget, Schutz generated a 68% increase in revenue, alongside a 47% uplift in ROAS and a 68% increase in sales. (578 words) - [Trendyol | FR - Criteo.com](/content/fr/success-stories/trendyol/index.html): Trendyol augmente sa part de transactions mobiles de 10 à 24 % avec les annonces in-app de Criteo. (193 words) - [plopsa | Criteo Success Story](/content/success-stories/plopsa/index.html) (513 words) - [PUMA | Criteo Success Story](/content/success-stories/puma/index.html): PUMA drives omnichannel growth in Russia. (671 words) - [Beymen | Criteo Success Story](/content/success-stories/beymen/index.html) (503 words) - [Ipekyol | Criteo Success Story](/content/success-stories/ipekyol/index.html): Ipekyol turned seasonal pressure into +131% ROAS with GO. (387 words) - [ABOUT YOU | Criteo Success Story](/content/success-stories/about-you/index.html): Even your most loyal customers respond to relevant ads and ABOUT YOU proves it with 622% incremental ROAS. (522 words) - [AAA Auto | Criteo Success Story](/content/success-stories/aaa-auto/index.html): AAA Auto partnered with Criteo to implement a full-funnel digital strategy designed to drive bothacquisition and performance efficiency. (545 words) - [JBL | Criteo Success Story](/content/success-stories/jbl/index.html): JBL turns up the volume with ~2x ROAS from Sponsored Ads on Elkjøp Nordic. (571 words) - [Google Analytics | Criteo Success Story](/content/success-stories/google-analytics/index.html): Optimizing what matters to clients with Google Analytics 4 attribution. (369 words) - [adidas | Criteo Success Story](/content/success-stories/adidas/index.html): adidas taps into Commerce Growth to expand new customer base. (601 words) - [Interdiscount | Criteo Success Story](/content/success-stories/interdiscount/index.html): Interdiscount nearly doubles ROAS by activating Meta with Criteo. (506 words) - [Hema | FR - Criteo.com](/content/fr/success-stories/hema/index.html): HEMA : plus de reach et nouveaux shoppers clés. (435 words) - [woom | Criteo Success Story](/content/success-stories/woom/index.html): woom lifts traffic +130% and CTR +72% with a full-funnel seasonal strategy. (387 words) - [Trip.com | Criteo Success Story](/content/success-stories/trip-com/index.html): Trip.com grows their brand internationally with App Advertising. (767 words) - [The Ultimate Guide to Commerce Media | DE - Criteo.com](/content/de/ultimate-guide-commerce-media/index.html): Commerce Media ist „the next big thing“ – und darum ist es jetzt höchste Zeit, diese Kategorie kennenzulernen. In diesem Leitfaden stellen wir euch Commerce Media in allen Einzelheiten vor. Wir zeigen euch, warum dieser Ansatz voll im Trend liegt und wie er die größten Herausforderungen unserer Branche löst. (228 words) - [Corsair International | FR - Criteo.com](/content/fr/success-stories/corsair-international/index.html): Corsair International : stratégie d’acquisition gagnante grâce à l’upper et au lower funnel. (597 words) - [Uber Advertising | Criteo Success Story](/content/success-stories/uber-advertising/index.html): Uber Advertising drives +54% revenue share shift across Australian campaigns. (759 words) - [Hepsiburada | Criteo Success Story](/content/success-stories/hepsiburada/index.html): Hepsiburada doubles ROAS and lowers costs with automated GO Campaigns. (428 words) - [Casas Bahia | Criteo Success Story](/content/success-stories/casas-bahia/index.html): Casas Bahia drives 87% uplift in buyers with unified full-funnel performance strategy. (438 words) - [Electrolux 3 | Criteo Success Story](/content/success-stories/electrolux-3/index.html): Electrolux powers customer growth and loyalty with +5% YoY new buyers and 30% retention rate with full-funnel Black Friday strategy. (454 words) - [Universidade Estácio de Sá | Criteo Success Story](/content/success-stories/universidade-estacio-de-sa/index.html) (648 words) - [Jackery | Criteo Success Story](/content/success-stories/jackery/index.html): Jackery’s seasonal video and display campaign sees +20% conversions and +500% ROAS. (644 words) - [Micromania | FR - Criteo.com](/content/fr/success-stories/micromania/index.html): Booster son ROAS en ligne avec ses clients offline : pari réussi pour un leader de la vente de jeux vidéo. (246 words) - [Electrolux | Criteo Success Story](/content/success-stories/electrolux/index.html): After strong performance with Criteo display campaigns, Electrolux increased success with Criteo Sponsored Products. (378 words) - [DeinDeal doubles ROAS | Criteo Success Story](/content/success-stories/deindeal-doubles-roas/index.html): Since adopting Criteo GO, DeinDeal has significantly scaled its Criteo investment while improving efficiency. (459 words) - [The Luxury Closet | Criteo Success Story](/content/success-stories/the-luxury-closet/index.html): Revolutionizing luxury with data-driven marketing solutions. (506 words) - [Tefal | Criteo Success Story](/content/success-stories/tefal-2/index.html): Ready to turn peak-season pressure into scalable growth? Discover how GO helps you drive stronger performance with less manual effort. (430 words) - [ITAKA | Criteo Success Story](/content/success-stories/itaka-2/index.html): ITAKA drives 5x ROAS by reaching high-intent travelers across web, app, and Meta. (439 words) - [Kraft Heinz | Criteo Success Story](/content/success-stories/kraft-heinz/index.html): Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca. (502 words) - [Agape Diamonds | Criteo Success Story](/content/success-stories/agape-diamonds/index.html): Agape Diamonds improves ROAS and conversion rate by 20% with AI-powered GO campaigns. (457 words) - [Oikos | Flywheel | Albertsons | Criteo Success Story](/content/success-stories/oikos-flywheel-albertsons/index.html): Oikos mixes up a winning formula for sales growth on Albertsons with Flywheel and Criteo. (510 words) - [VINO75 | Criteo Success Story](/content/success-stories/vino75/index.html): How VINO75’s digital marketing helps customers channel their inner sommelier. (496 words) - [Cole Haan + Klarna | Criteo Success Story](/content/success-stories/cole-haan-klarna/index.html): Cole Haan drives 2.3x more qualified visits by activating Klarna inventory with Commerce Growth. (598 words) - [Flywheel | Criteo Success Story](/content/success-stories/flywheel/index.html): Flywheel helps Consumer Electronics client win big category share on BestBuy.com for the holidays. (416 words) - [Farmacia Simán | Criteo Success Story](/content/success-stories/farmacia-siman/index.html): Farmacia Simán boosts ROI by 80% with Criteo’s GO campaigns. (523 words) - [Criteo アプリ広告 | JP - Criteo.com](/content/jp/products/mobile-app-advertising/index.html): アプリのインストール、エンゲージメントの構築、リターゲティングを一元管理できるCriteoの「オールインワン」プラットフォームが、御社のアプリを積極的に活用する価値の高い新規ユーザーを発掘し、収益につながるイベントの発生を促します。 (68 words) - [Samsung | Criteo Success Story](/content/success-stories/samsung/index.html): Ready to acquire new customers more efficiently during peak retail moments? Discover how Criteo GO Campaigns can help scale profitability. (517 words) - [Libas | Criteo Success Story](/content/success-stories/libas/index.html): Libas drives +72% ROAS and scaled growth beyond walled gardens with GO Campaigns and social activation. (572 words) - [JTV | Criteo Success Story](/content/success-stories/jtv/index.html): JTV’s CTV campaign attracts 93% new visitors and +20% AOV. (377 words) - [stellenanzeigen.de | Criteo Success Story](/content/success-stories/stellenanzeigen-de/index.html): One of Germany’s top job boards wins the war for talent with an omnichannel, full-funnel campaign. (440 words) - [Babybel | ASDA | Criteo Success Story](/content/success-stories/babybel-asda/index.html): Babybel goes full-funnel for maximum retail media impact on ASDA. (507 words) - [Derimod | Criteo Success Story](/content/success-stories/derimod/index.html): Derimod achieves +54% ROAS growth with GO Campaigns. (433 words) - [Jockey | Criteo Success Story](/content/success-stories/jockey/index.html): Jockey increases return on ad spend through Predictive Audiences with Bluecore Advertise™ and Criteo. (478 words) - [Bukalapak | Criteo Success Story](/content/success-stories/bukalapak/index.html): How ecommerce site Bukalapak doubled its app average order value. (679 words) - [Mattress Retailer | Criteo Success Story](/content/success-stories/mattress-retailer/index.html): How a national mattress retailer consolidated DSPs and doubled their ROAS with Commerce Growth. (468 words) - [La Redoute: Criteo Audience Match | Criteo](/content/it/success-stories/la-redoute/index.html): La Redoute incrementa le vendite dei clienti inattivi con Criteo Audience Match. (949 words) - [Electrolux | Criteo Success Story](/content/success-stories/electrolux-2/index.html): Electrolux leverages social inventory to scale campaign reach and drive +265% revenue. (428 words) - [Netshoes | Criteo Success Story](/content/success-stories/netshoes/index.html): Netshoes boosts revenue by 32% with AI-powered GO Campaigns. (440 words) - [HP | Criteo Success Story](/content/success-stories/hp/index.html): HP levels up revenue per user 10X with Costco data and Criteo’s new Offsite Revenue Optimizer. (446 words) - [Sustainability | FR - Criteo.com](/content/fr/sustainability/index.html): En quête d’amélioration continue, Criteo s’efforce d’exercer un impact positif sur tous les aspects relatifs à la diversité, l’équité et l’inclusion (DEI), à l’éthique et à l’environnement. (734 words) - [Costa Cruzeiros | Criteo Success Story](/content/success-stories/costa-cruzeiros/index.html): Costa Cruzeiros boosts acquisition and +70% ROAS with Black Friday video campaigns. (390 words) - [Wiber | IT - Criteo Success Story](/content/it/success-stories/wiber/index.html): Wiber Rent a Car incrementa le prenotazioni con il bidding automatico: ecco come (609 words) - [Zenni Optical | Criteo Success Story](/content/success-stories/zenni-optical/index.html): Zenni scales efficiently with +38% ROAS using Criteo’s full-funnel display solution. (372 words) - [Wehkamp | Criteo Success Story](/content/success-stories/wehkamp/index.html): How Wehkamp monetizes their website with seamless ad experiences (386 words) - [Shopify | Criteo Success Story](/content/success-stories/shopify/index.html): Shopify Plus advertisers see an average 4.5X ROAS and reduced cost per visits by leveraging Shopify Audiences and Commerce Growth Acquisition Campaigns. (537 words) - [Hannun | Criteo Success Story](/content/success-stories/hannun/index.html): How furniture brand Hannun builds growth with digital advertising (590 words) - [FreshDirect | Criteo Success Story](/content/success-stories/freshdirect/index.html): FreshDirect gets cooking with their move to Criteo’s Retail Media Platform. (548 words) - [Taking Shape | Criteo Success Story](/content/success-stories/taking-shape/index.html): From scrolls to sales, Taking Shape celebrates 34% ROAS boost and 200% CTR explosion with social inventory. (578 words) - [Stepstone | Criteo Success Story](/content/success-stories/stepstone/index.html): Enhancing recruitment strategies: Stepstone taps into AI-powered talent acquisition. (587 words) - [Xiaomi | Criteo Success Story](/content/success-stories/xiaomi/index.html): Xiaomi drives awareness across OTT platforms using Criteo and Flipkart Ads. (359 words) - [La Maison Convertible | Criteo Success Story](/content/success-stories/la-maison-convertible/index.html): How La Maison Convertible reached new niche customers using Criteo’s shopping data (589 words) - [Chaves na Mão | Criteo Success Story](/content/success-stories/chaves-na-mao/index.html): Chaves na Mão’s acquisition strategy drives 10M visits and boosts sign-ups by 20%. (517 words) - [SEAT | Criteo Success Story](/content/success-stories/seat/index.html): How SEAT uses Criteo to find new prospects and convert them to leads through the funnel. (888 words) - [Sephora (Full Suite) | Criteo Success Story](/content/success-stories/sephora/index.html): Sephora sees +725% ROI with Criteo’s full suite of solutions for the entire shopper journey. (753 words) - [Super-Pharm | Criteo Success Story](/content/success-stories/super-pharm/index.html): Super-Pharm Poland generates 69% sales increase across the open internet and social. (471 words) - [Paycell | Criteo Success Story](/content/success-stories/paycell/index.html): Paycell acquires and retains customers with Commerce Growth solutions. (648 words) - [Lowes Small Appliance | Criteo Success Story](/content/success-stories/lowes-small-appliance/index.html): Small Appliance contender wins on Lowes.com. (392 words) - [RedDoorz | Criteo Success Story](/content/success-stories/reddoorz/index.html): RedDoorz boosts bookings while reducing cost per installs with Commerce Growth. (587 words) - [Stella Fietsen | Criteo Success Story](/content/success-stories/stella-fietsen/index.html): Stella Fietsen pedals their way to a 30% lower CPA. (475 words) - [Nos partenaires | FR - Criteo.com](/content/fr/privacy/our-partners/index.html): Liste des partenaires de Criteo. Nous vous encourageons à lire les politiques des partenaires Criteo pour comprendre leurs pratiques en matière de protection de la vie privée. (671 words) - [PrinceOliver | Criteo Success Story](/content/success-stories/princeoliver/index.html): PrinceOliver: Harnessing the potential of ecommerce (703 words) - [Danggeun Market | Criteo Success Story](/content/success-stories/danggeun-market/index.html): Danggeun Market leverages Commerce Growth to apply always-on strategies across every stage of the shopper journey with first-party data. (764 words) - [Immobiliare | Criteo Success Story](/content/success-stories/immobiliare/index.html): Immobiliare expands its app reach and optimizes the cross-channel journey. (586 words) - [Vos droits | FR - Criteo.com](/content/fr/privacy/your-rights/index.html): Toutes les informations sur le retrait de votre consentement aux services de Criteo, le droit à l'oubli, le droit d’opposition au traitement, le droit d’accès à vos données à caractère personnel, le droit à la portabilité de vos données à caractère personnel et bien d'autres. (632 words) - [Shipt RM 2 | Criteo Success Story](/content/success-stories/shipt-rm-2/index.html): Energy drink brand boosts win rate placement using competitive bid strategy with Shipt and Criteo. (429 words) - [Tophatter | Criteo Success Story](/content/success-stories/tophatter/index.html): Tophatter drives incremental revenue from existing customers with Criteo App Retargeting and AppsFlyer. (348 words) - [Edinos | Criteo Success Story](/content/success-stories/edinos/index.html): How Edinos attracts new high-quality website visitors (507 words) - [Conversion – Créez des annonces qui valorisent vos produits | FR - Criteo.com](/content/fr/solutions/increase-conversions/index.html): Avec les solutions de conversion de Criteo, vous valorisez réellement vos produits et services auprès de vos consommateurs : vos annonces sont optimisées dynamiquement avec des recommandations de produits individuelles, générant un ROAS 13 fois supérieur à la moyenne. (464 words) - [Extreme | Criteo Success Story](/content/success-stories/extreme/index.html): How marketing agency Extreme delivers broad reach and measurable results (739 words) - [Lavinia | Criteo Success Story](/content/success-stories/lavinia/index.html): Lavinia uncorks 70% more sales with Criteo Dynamic Retargeting. (359 words) - [WEMADE | Criteo Success Story](/content/success-stories/wemade/index.html): Wemade maximizes downloads for newly launched mobile game and measures TV to Digital performance. (499 words) - [Promod | Criteo Success Story](/content/success-stories/promod/index.html): Promod puts the customer at the center of its strategy and benefits from an omnichannel vision by connecting online and offline journeys (504 words) - [Soft Surroundings: Facebook DPA Success Story | Criteo](/content/success-stories/soft-surroundings/index.html): Soft Surroundings grew sales 7X with Criteo Display and Facebook Dynamic Product Ads (DPA). (194 words) - [Valmano | Criteo Success Story](/content/success-stories/valmano/index.html): Valmano drives 15% more sales from previously unknown shoppers with Criteo Customer Acquisition. (568 words) - [Vivara | Criteo Success Story](/content/success-stories/vivara/index.html): How Vivara boosted ROAS with Automated Bidding. (515 words) - [Commerce Media Platform | FR - Criteo.com](/content/fr/platform/commerce-media-platform/index.html): Tirez parti du plus grand ensemble de données commerciales ouvertes au monde pour une publicité adressable ultra performante. (800 words) - [Omnicom Media Group | Criteo Success Story](/content/success-stories/omnicom-media-group/index.html): Omnicom Media Group increases conversions by tapping into dynamic retargeting. (451 words) - [Reebok | Criteo Success Story](/content/success-stories/reebok/index.html): Reebok works out +14% sales with Criteo Customer Acquisition. (415 words) - [LetsBonus | Criteo Success Story](/content/success-stories/letsbonus/index.html): LetsBonus.com has counted on Criteo to consistently improve display results, including a 54% CTR improvement. (192 words) - [intarget | Criteo Success Story](/content/success-stories/intarget/index.html): intarget drives client success with Criteo Partners. (555 words) - [Sephora (CAM) | Criteo Success Story](/content/success-stories/sephora-cam/index.html): Sephora garners new sales from their Beauty Club audience with Criteo Audience Match. (471 words) - [Vax Dominates With 3,400% Return on Ad Spend | Criteo](/content/success-stories/vax/index.html): UK floor care brand Vax used Criteo Sponsored Products to better-target high-intent shoppers during spring cleaning season and saw a 25% revenue increase. (318 words) - [Cdiscount | Criteo Success Story](/content/success-stories/cdiscount/index.html): How Cdiscount increased product awareness by 30% with video advertising. (613 words) - [Sayurbox | Criteo Success Story](/content/success-stories/sayurbox/index.html): Sayurbox sales skyrocket with retargeting campaign (447 words) - [Feira da Madrugada SP | Criteo Success Story](/content/success-stories/feira-da-madrugada-sp/index.html): Feira da Madrugada SP stays top of mind through Criteo’s Accelerate Team (596 words) - [Bakeca.it | Criteo Success Story](/content/success-stories/bakeca-it/index.html): How Bakeca.it strongly increase itswebsite sessions: +25% in 3 months (426 words) - [Mobile-App-Werbung | DE - Criteo.com](/content/de/products/mobile-app-advertising/index.html): Mit Criteos umfassender Plattform für App-Installs, Engagement und Retargeting gewinnt ihr hochwertige neue Nutzer, die eure App aktiv nutzen und so für Umsatz sorgen. (887 words) - [Shipt (RM) | Criteo Success Story](/content/success-stories/shipt-rm/index.html): How a Fortune 500 Beauty brand paved the road to success on Shipt (421 words) - [They.pl | Criteo Success Story](/content/success-stories/they-pl/index.html): How digital marketing agency They.pl drives ROAS for clients with digital advertising. (511 words) - [maiUtazas.hu | Criteo Success Story](/content/success-stories/maiutazas-hu/index.html): maiUtazas.hu maximized ROAS by streamlining to one retargeting partner. (514 words) - [Commerce Grid – Die weltweite erste Commerce-SSP, aufgebaut von Criteo](/content/de/platform/commerce-grid/index.html): Commerce Grid nutzt die Power des Commerce, um den Umsatz der Media Owner zu maximieren, die Ergebnisse der Advertiser zu steigern und Retailer dabei zu unterstützen, das volle Potenzial ihrer Shopper-Daten zu erschließen. (837 words) - [Slate | RU - Criteo.com Success Story](/content/ru/success-stories/slate/index.html): Slate увеличивает CPM на 138 % без cookie-файлов — благодаря решениям для хеширования адресов от Criteo. (514 words) - [Fnac Darty | Criteo Success Story](/content/success-stories/fnac-darty/index.html): Fnac Darty drives 400K new site visitors with Criteo Commerce Audiences (605 words) - [goods.ru | Criteo Success Story](/content/success-stories/goods-ru/index.html): Online marketplace goods.ru drives new customers to their site. (262 words) - [Marithé François Girbaud | Criteo Success Story](/content/success-stories/marithe-francois-girbaud/index.html): Marithé François Girbaud converts high-quality customers with Criteo’s Acquisition Audiences. (846 words) - [Queryo | Criteo Success Story](/content/success-stories/queryo/index.html): How digital agency Queryo stays competitive with the Criteo Partners Program. (737 words) - [Klarna | Criteo Success Story](/content/success-stories/klarna/index.html): Klarna maximizes sales by delivering the right ads with the right audiences on-app via Criteo - Commerce Grid. (471 words) - [Lowes Small Appliance | DE - Criteo.com](/content/de/success-stories/lowes-small-appliance/index.html): Kleingeräte-Anbieter agiert erfolgreich auf Lowes.com. (373 words) - [슬레이트 & 크리테오 ㅣ 성공사례](/content/kr/success-stories/slate/index.html): 슬레이트, 크리테오의 해시 이메일 솔루션을 통해 쿠키 없이 CPM 138% 향상. (431 words) - [Ad Council | Criteo Success Story](/content/success-stories/ad-council/index.html): The Ad Council uses CTV to increase awareness around mental health during the pandemic. (441 words) - [Philips | Criteo Success Story](/content/success-stories/philips/index.html): Philips combined Criteo Sponsored Products with co-marketing display solutions to increase their onsite and offsite presence across retailers. (517 words) - [Mubawab | Criteo Success Story](/content/success-stories/mubawab/index.html): Mubawab grows leads +65% YoY with Criteo Dynamic Retargeting. (464 words) - [Exemples de campagnes de phishing et d'escroqueries | FR - Criteo.com](/content/fr/trust-center/security/phishing-campaigns-examples/index.html): Les fraudeurs tentent de s’emparer des identifiants Criteo de nos clients ou de leur extorquer de l’argent en usurpant notre identité. Soyez vigilant et protégez-vous. (1,361 words) - [Ambiendo | Criteo Success Story](/content/success-stories/ambiendo/index.html): German retailer, Ambiendo, accelerates performance with Criteo. (654 words) - [Decathlon | Criteo Success Story](/content/success-stories/decathlon/index.html): Decathlon Italia partnered with Criteo to customize campaigns for specific audiences, boosting incremental sales, click rates and conversions (315 words) - [Commerce Grid – le tout premier SSP au monde | FR - Criteo.com](/content/fr/platform/commerce-grid/index.html): Commerce Grid génère des revenus pour les propriétaires de médias, donne aux agences un accès direct à une offre enrichie par le commerce et transforme l'audience des retailers en revenus. (823 words) - [La Redoute: Facebook Retargeting Success Story | Criteo](/content/success-stories/la-redoute/index.html): La Redoute doubled their CTR and drove 28% of incremental sales from new product discoveries with Criteo Dynamic Retargeting and Facebook DPA. (838 words) - [Gradeup | Criteo Success Story](/content/success-stories/gradeup/index.html): Gradeup engages aspiring test takers across their user journey. (654 words) - [Nachhaltigkeit | DE - Criteo.com](/content/de/sustainability/index.html): Criteo strebt nach Verbesserung und positiver Wirkung in den Bereichen Diversität, Gleichberechtigung und Integration (DEI), Ethik und Umwelt. (931 words) - [Freshop | Criteo Success Story](/content/success-stories/freshop/index.html): A top beverage earns triple-digit growth in return on ad spend with an always-on campaign on Freshop. (424 words) - [Aventon | Criteo Success Story](/content/success-stories/aventon/index.html): Aventon Bikes cruises to higher ROAS with connected campaigns across the funnel. (413 words) - [BlueMedia | Criteo Success Story](/content/success-stories/bluemedia/index.html): BlueMedia Implements Criteo Direct Bidder for AMP; Sees more than 6X More AMP Revenue from Criteo. (700 words) - [Ulta Beauty | Criteo Success Story](/content/success-stories/ulta-beauty/index.html): An always-on campaign helped a prestige fragrance brand achieve strong sales at Ulta Beauty. (331 words) - [Walmart Connect Mexico | Sam's Club | Criteo Success Story](/content/success-stories/walmart-connect-sams-club/index.html): Walmart Connect drives incremental sales and ROAS with omnichannel attribution for Sam’s Club. (358 words) - [Sephora (CDR) | Criteo Success Story](/content/success-stories/sephora-cdr/index.html): Sephora increases sales and click volumes with Criteo Dynamic Retargeting. (389 words) - [Leroy Merlin | Criteo Success Story](/content/success-stories/leroy-merlin/index.html): Leroy Merlin earns customer trust through the whole funnel. (526 words) - [Diageo Achieves 4,000% Return on Ad Spend | Criteo](/content/success-stories/diageo/index.html): Global beverage leader Diageo worked with Criteo to focus on Cross Sell, achieving 40% their sales from non-spirit categories and 4000% overall ROAS. (420 words) - [Trendhim | Criteo Success Story](/content/success-stories/trendhim/index.html): How men’s accessory retailer Trendhim drives efficiency and achieves stable cost per order. (601 words) - [Terms and Conditions | FR - Criteo.com](/content/fr/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (202 words) - [Directives pour les partenaires fournisseurs de Criteo | FR - Criteo.com](/content/fr/supply-partner-guidelines/index.html): Charte éditoriale de Criteo. Criteo assure ses services au sein d’un réseau de partenaires de haute qualité. Les partenaires de Criteo doivent toujours adhérer et se conformer aux directives imposées par la société. (1,277 words) - [Rowenta | Criteo Success Story](/content/success-stories/rowenta/index.html): How Rowenta stands out to shoppers with Retail Media by Criteo. (757 words) - [KALYAEV | Criteo Success Story](/content/success-stories/kalyaev/index.html): KALYAEV reaches new audiences with Criteo’s web traffic solution. (335 words) - [Vanden Borre | Criteo Success Story](/content/success-stories/vanden-borre/index.html): How Vanden Borre created reliable full-funnel experiences for consumers. (582 words) - [MG Motor | Criteo Success Story](/content/success-stories/mg-motor/index.html): MG Motortakes the fast lane, increasing new leads by over 115% through leveraging social. (551 words) - [Wiber | Criteo Success Story](/content/success-stories/wiber/index.html): How Wiber Rent a Car drives reservations with automated bidding (675 words) - [Mountain House | Criteo Success Story](/content/success-stories/mountain-house/index.html): Criteo Sponsored Products helped Mountain House achieve a record month during the crucial summer camping season on key retail partners. (433 words) - [D&R | Criteo Success Story](/content/success-stories/dr/index.html): Turkey’s D&R has best Black Friday ever thanks to Criteo’s ARO model. (509 words) - [La Redoute (CCA) | Criteo Success Story](/content/success-stories/la-redoute-cca/index.html): La Redoute boosts overall sales by more than 7% by using Criteo Customer Acquisition. (579 words) - [Furniture1 | Criteo Success Story](/content/success-stories/furniture1/index.html): Furniture1 stays #1 with a performance-driven focus (489 words) - [Hiboy | Criteo Success Story](/content/success-stories/hiboy/index.html): Hiboy drives +66% growth in first-time buyers across the open internet. (360 words) - [LuisaViaRoma | Criteo Success Story](/content/success-stories/luisaviaroma/index.html): How LuisaViaRoma stays at the top of the online luxury fashion world (772 words) - [FBS | Criteo Success Story](/content/success-stories/fbs/index.html): How Forex broker FBS doubled year-over-year conversions. (492 words) - [Note legali | IT - Criteo](/content/it/legal/index.html): Conoscere la Generazione Z: report, differenze con i Millennial, i social preferiti e le caratteristiche che i marketer devono conoscere. (132 words) - [Spiegel Media | Criteo Success Story](/content/success-stories/spiegel-media/index.html): SPIEGEL MEDIA implemented Criteo Direct Bidder to directly connect with Criteo’s unique demand, and saw a 41% increase in yield. (567 words) - [Centre d'aide | FR - Criteo.com](/content/fr/help-center/index.html): Bienvenue sur la page d'aide de Criteo. Découvrez les dernières informations sur nos solutions, explorez nos guides et trouvez toutes les astuces pour maximiser votre succès à nos côtés. 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(658 words) - [Represent Clothing Meta | Criteo Success Story](/content/success-stories/represent-clothing-meta/index.html): Represent Clothing boosts conversion rate by 80% with expanded retargeting on social and the open internet. (430 words) - [Readers.com | Criteo Success Story](/content/success-stories/readers-com/index.html): Readers.com stays in sight with customers. (636 words) - [Privacy Commitment | FR - Criteo.com](/content/fr/trust-center/privacy-commitment/index.html): Les services de Criteo sont conçus et développés dans le plus grand respect de la vie privée des utilisateurs. (1,625 words) - [Contactez un expert | FR - Criteo.com](/content/fr/talk-to-an-expert/index.html): Criteo vous aide et vous conseille. Parlez dès aujourd’hui à l'un de nos experts. (96 words) - [CLASS 101 | Criteo Success Story](/content/success-stories/class-101/index.html): CLASS 101 reaches acquisition and lifetime values goals with Criteo Customer Acquisition. (549 words) - [Doctor Shoes Antistaffa | Criteo Success Story](/content/success-stories/doctor-shoes-antistaffa/index.html): How Doctor Shoes Antistaffa streamlined operations with automated bidding (455 words) - [Sécurité | FR - Criteo.com](/content/fr/trust-center/security/index.html): Chez Criteo, nous nous engageons à respecter les normes de sécurité les plus strictes dans tous les aspects de notre activité et pour tous nos produits. (220 words) - [Connexia | Criteo Success Story](/content/success-stories/connexia/index.html): Connexia and Criteo become a dynamic duo driven by data and performance. (502 words) - [Orange Egypt | Criteo Success Story](/content/success-stories/orange-egypt/index.html): Connecting millions with Orange Egypt’s lowest CPCV and CPM in telecom powered by Criteo. (707 words) - [Client Success Stories | Criteo](/content/success-stories/index.html): See how other companies have reached their goals by partnering with Criteo. (547 words) - [Politique de divulgation des vulnérabilités | FR - Criteo.com](/content/fr/trust-center/security/vulnerability-disclosure-policy/index.html): Cette politique définit nos attentes en matière de divulgation responsable des vulnérabilités et décrit le processus mis en œuvre pour y répondre. (902 words) - [Raptive | Criteo Success Story](/content/success-stories/raptive/index.html): Curated demand drives 57% revenue lift for Raptive publishers. (415 words) - [Fragrance.com | Criteo Success Story](/content/success-stories/fragrance-com-cdr/index.html): Fragrance.com adds sales from Facebook mobile with Criteo Dynamic Retargeting. (268 words) - [Digitas | Criteo Success Story](/content/success-stories/digitas/index.html): Major women’s apparel retailer measures and proves incrementality with Commerce Growth. (1,085 words) - [Datenschutzrichtlinie | DE - Criteo.com](/content/de/privacy/index.html): Willkommen! Hier erfahren Sie mehr über Criteo, die Technologien und Dienste, die wir unseren Partnern anbieten, sowie unsere Datenerfassung und Datenschutzrichtlinien. (1,658 words) - [Solutions pour les agences | FR - Criteo.com](/content/fr/business/agencies/index.html): Découvrez nos solutions axées sur le commerce : performance, retail media et ciblage d’audience, conçues pour les agences. (650 words) - [ROCKET DIGITAL | Criteo Success Story](/content/success-stories/rocket-digital/index.html): How ROCKET DIGITAL and Criteo built a strong and efficient digital strategy for Conforama. (549 words) - [Maison MRKT | Criteo Success Story](/content/success-stories/maison-mrkt/index.html): How agency Maison MRKT supercharged their growth through digital advertising. (799 words) - [Mentions légales | FR - Criteo.com](/content/fr/legal/index.html): Retrouvez tous les informations sur le site web de Criteo, notamment l'éditeur du site, le site d'hébergement, les politiques de données personnelles et de propriété intellectuelle. (772 words) - [Slate | Criteo Success Story](/content/success-stories/slate/index.html): Slate boosts cookieless CPMs by 138% with Criteo’s hashed email solutions. (423 words) - [Politique de confidentialité - California Consumer Privacy Act | FR - Criteo.com](/content/fr/privacy/ccpa-privacy-policy/index.html): Notez que le contenu de cette politique de confidentialité, visant uniquement à informer les résidents de l’État de Californie des normes appliquées par le California Consumer Protection Act (CCPA), doit être interprété en complément et non en remplacement de la politique de confidentialité complète de Criteo, disponible ici. Si vous résidez en Californie, le CCPA […] (738 words) - [Kundengewinnung | DE - Criteo.com](/content/de/solutions/customer-acquisition/index.html): KI-gestützte Kundengewinnung mit kanalübergreifender Optimierung und transparenter Messung für wachstumsorientierte Brands. (747 words) - [Money Fellows | Criteo Success Story](/content/success-stories/money-fellows/index.html): From clicks to savings: How Money Fellows drives success with acquisition-focused creative automation (586 words) - [Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform | Criteo](/content/news/press-releases/2026/03/criteo-expands-go-with-full-self-service-access-to-its-ai-powered-performance-platform.html): Read the latest Criteo press releases and other ad tech industry news. (730 words) - [Solutions pour les retailers | FR - Criteo.com](/content/fr/business/retailers/index.html): Découvrez nos solutions dédiées aux retailers pour monétiser les données et le trafic de leur site. (827 words) - [Criteo Shopper Graph | FR - Criteo.com](/content/fr/technology/shopper-graph/index.html): Criteo Shopper Graph booste les ventes, augmente la visibilité de vos produits et maximise vos profits en s'appuyant sur les données de 75 % des shoppers du monde entier. (554 words) - [Fluid Commerce | Criteo Success Story](/content/success-stories/fluid-commerce/index.html): Ecommerce agency, Fluid Commerce, takes clients’ growth to the next level with online advertising (425 words) - [Comment repérer les e-mails et les messages frauduleux, d'usurpation d’identité ou de phishing ? | FR - Criteo.com](/content/fr/trust-center/security/how-to-spot-scams/index.html): Comment repérer les e-mails et les messages frauduleux, d’usurpation d’identité ou de phishing ?   Attention : des arnaqueurs cherchent à obtenir vos identifiants Criteo. Via des e-mails ou des SMS, les hackers cherchent à obtenir des informations personnelles et confidentielles de votre part. Après avoir obtenu ces informations, ils pourront les utiliser pour commettre […] (442 words) - [Politique de confidentialité | FR - Criteo.com](/content/fr/privacy/index.html): Découvrez toutes les informations sur Criteo, les technologies et services que nous offrons à nos partenaires, ainsi que nos politiques de collecte de données et de confidentialité. (1,390 words) - [Beispiele für Phishing- und Betrugs-Kampagnen | DE - Criteo.com](/content/de/trust-center/security/phishing-campaigns-examples/index.html): Betrüger versuchen, an die Criteo-Zugangsdaten unserer Kunden zu gelangen oder von ihnen Geld zu stehlen, indem sie sich als Criteo-Mitarbeiter ausgeben. Seid vorsichtig und schützt euch. Einen Phishing-Versuch melden Laufende Phishing-/Betrugs-Kampagnen Phishing- und Betrugsversuche, in denen sich die Betrüger als Criteo ausgeben, können jeden ins Visier nehmen. Zum Schutz haben wir im Folgenden Beispiele aktueller […] (1,180 words) - [Confiance et sécurité publicitaire | FR - Criteo.com](/content/fr/trust-center/ad-trust-and-safety/index.html): Nos solutions de sécurité avancées protègent à la fois les marques et les éditeurs, tout en créant un maximum d’opportunités commerciales. (914 words) - [Criteo, la plateforme d’intelligence commerce | FR - Criteo.com](/content/fr/company/index.html): Criteo transforme les signaux d’achat en performance et en expériences plus pertinentes. (603 words) - [Casa.it | Criteo Success Story](/content/success-stories/casa-it/index.html): How Casa.it supported home buyers and sellers during the Coronavirus outbreak (634 words) - [Omnichannel | FR - Criteo.com](/content/fr/products/omnichannel-retail/index.html): Exploitez les données de vos magasins physiques pour engager vos consommateurs en ligne ! Améliorez la valeur vie client, attirez de nouveaux shoppers et dopez vos ventes en ligne et hors ligne avec la solution retail omnicanale de Criteo. (750 words) - [Commerce Growth - Automatiser l'acquisition et la rétention des annonces publicitaires](/content/fr/platform/commerce-growth/index.html): Atteignez vos objectifs de croissance avec la publicité automatisée et des recommandations produits enrichies pour générer visites, engagement et achats., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (657 words) - [Commerce Growth – Automatisierte Ads für Akquisition & Kundenbindung](/content/de/platform/commerce-growth/index.html): Erreicht eure Wachstumsziele mit automatisierter Werbung und nutzt erweiterte Produktempfehlungen – für mehr Visits, Sales und Engagement., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (503 words) - [Marketing-Lösungen für die Travel-Brands | DE - Criteo.com](/content/de/industry/travel/index.html): Entdeckt, wie Criteo Touristik-Brands mit KI-gestützten Werbelösungen unterstützt, die genau auf diese Branche zugeschnitten sind. (692 words) - [Recommandations de produits | FR - Criteo.com](/content/fr/technology/product-recommendations/index.html): Recommandations de produits analyse les habitudes des shoppers pour proposer les meilleures annonces possibles, et générer plus de ventes. (407 words) - [Charte publicitaire de Criteo | FR - Criteo.com](/content/fr/advertising-guidelines/index.html): Charte éditoriale de Criteo. Les partenaires de Criteo doivent adhérer aux directives éditoriales (contenus interdits) et de confidentialité spécifiées par Criteo. (823 words) - [Customer Retention | FR - Criteo.com](/content/fr/solutions/customer-retention/index.html): Stimulez la rétention client grâce à l'IA. Activez vos données first-party, ciblez chaque étape du cycle de vie, réduisez le taux de désabonnement et encouragez les achats répétés avec des résultats prouvés. (1,210 words) - [de/supply-partner-guidelines/index.html](/content/de/supply-partner-guidelines/index.html) (737 words) - [Наши партнеры | RU - Criteo.com](/content/ru/privacy/our-partners/index.html): Рекомендуем вам ознакомиться с политиками партнеров Criteo, чтобы понимать их принципы конфиденциальности и предлагаемые ими варианты осуществления вами своих прав в отношении своих данных. (418 words) - [Utilisation de vos données | FR - Criteo.com](/content/fr/privacy/how-we-use-your-data/index.html): Retrouvez toutes les informations sur l'identité et les coordonnées du responsable du traitement des données, les finalités du traitement auquel sont destinées vos données à caractère personnel et bien d'autres dans notre rubrique dédiée. (644 words) - [Electrolux | DE - Criteo.com Success Story](/content/de/success-stories/electrolux-2/index.html): Electrolux nutzt Social-Inventar, um die Kampagnenreichweite zu skalieren und den Umsatz um 265 % zu steigern. (348 words) - [Soluzioni di monetizzazione per editori | IT - Criteo](/content/it/business/media-owners/index.html): Fai crescere più velocemente i profitti con le nostre soluzioni di offerta pensate per il commerce. Accedi in esclusiva alla domanda proveniente da 17.000 brand e scopri tutto il potenziale dei dati commerce. (1,248 words) - [Augmentez vos ventes sur les plus grands sites marchands du monde | FR - Criteo.com](/content/fr/solutions/brands/index.html): Les sites marchands sont parmi les principaux canaux de vente des marques. Intégrées sur les sites et les applications des plus grands retailers, nos publicités natives et nos annonces display boostent vos ventes – et l’image de votre marque. (557 words) - [Commerce Max DSP | DE - Criteo.com](/content/de/platform/commerce-max/index.html): Die All-in-One-Demand-Side-Plattform der Enterprise-Klasse zur Förderung des Handels im offenen Internet., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (589 words) - [Retail Media pour les marques | FR - Criteo.com](/content/fr/products/retail-media-for-brands/index.html): Boostez votre présence dans les vitrines digitales, améliorez votre notoriété et multipliez vos ventes sur les sites des meilleurs retailers. Criteo : le Retail Media en toute simplicité. (610 words) - [Sustainability Infographic_v7](/content/br/wp-content/uploads/sites/5/2026/05/sustainability-infographic_v7-pdf.html) (528 words) - [Retail Media pour les retailers | FR - Criteo.com](/content/fr/products/retail-media-for-retailers/index.html): Boostez vos revenus publicitaires, collaborez directement avec les marques et proposez une expérience de qualité grâce à notre plateforme flexible de Retail Media. (751 words) - [Intégrité commerciale | FR - Criteo.com](/content/fr/trust-center/business-integrity/index.html): Découvrez notre engagement en faveur de l'intégrité commerciale, des pratiques responsables et de la gouvernance éthique. (299 words) - [Solutions pour les marques d'électronique grand public | FR - Criteo.com](/content/fr/industry/consumer-electronics/index.html): Touchez les acheteurs de produits électroniques avec publicités omnicanales de Criteo. Exploitez les signaux d’intention, des audiences précises et des messages dynamiques pour stimuler les ventes. (1,839 words) - [Conversions steigern mit Ads, die verkaufen | DE - Criteo.com](/content/de/solutions/increase-conversions/index.html): Mit den Conversion-Lösungen von Criteo zeigt ihr euren Käufern Ads, die eure Produkte und Services wirklich verkaufen: Dynamisch optimierte Retargeting Ads mit individuellen Produktempfehlungen sorgen so für einen bis zu 13-fachen ROAS. (481 words) - [Éthique des produits | FR - Criteo.com](/content/fr/trust-center/product-ethics/index.html): Le comité d’éthique des produits de Criteo est un organe central et transversal qui défend une culture publicitaire éthique, responsable et digne de confiance, alimentée par l’IA dans l’ensemble des activités de Criteo. (370 words) - [Tendances de consommation | FR - Criteo.com](/content/fr/consumer-insights-dashboard/index.html): Les habitudes et les envies des shoppers ont évolué. Criteo suit les dernières tendances de consommation afin que vous ayez toujours une longueur d’avance. (280 words) - [Criteo: Kontakt](/content/de/contact-us/index.html): Ihr interessiert euch für Criteo? Ihr habt Fragen, Anliegen oder Wünsche? Ihr wollt die Services von Criteo für euren Erfolg nutzen? Hier könnt ihr mit uns Kontakt aufnehmen. (591 words) - [wp-content/uploads/2026/06/2026-global-health-beauty-pulse-pdf.html](/content/wp-content/uploads/2026/06/2026-global-health-beauty-pulse-pdf.html) (1,873 words) - [Wir sind Criteo, die Commerce Intelligence-Plattform](/content/de/company/index.html): Criteo hilft Unternehmen, Shopper-Signale in Commerce-Ergebnisse zu verwandeln und relevantere Shopping-Erlebnisse zu gestalten. (468 words) - [Lösungen für Retailer | DE - Criteo.com](/content/de/business/retailers/index.html): Jetzt entdecken: Mit diesen Lösungen können Retailer ihre Daten sowie ihren Traffic monetarisieren. (695 words) - [Directives de confidentialité de Criteo pour les clients et partenaires éditeurs | FR - Criteo.com](/content/fr/criteo-privacy-guidelines-for-clients-and-publisher-partners.html): Directives de confidentialité de Criteo pour les clients et les partenaires éditeurs. Criteo s’engage à respecter les lois et réglementations en vigueur dans les pays où elle opère, notamment le Règlement général sur la protection des données (RGPD) et le California Consumer Privacy Act (CCPA). (982 words) - [Publicité vidéo  | FR - Criteo.com](/content/fr/solutions/video-advertising/index.html): Affinez les performances de vos annonces vidéo pour toucher et convertir les shoppers sur la CTV, l’OTT et la vidéo en ligne. (600 words) - [Commerce Max DSP | FR - Criteo.com](/content/fr/platform/commerce-max/index.html): La plate-forme côté demande (DSP) tout-en-un, adaptée aux attentes des entreprises, conçue pour booster le commerce sur l’internet ouvert., Guideflow empowers remote teams (Sales, Support, Onboarding, Marketing) to create interactive demos & guides in seconds to boost their productivity & conversion rate! (1,200 words) - [Désactiver les services Criteo sur les applications mobiles | FR - Criteo.com](/content/fr/privacy/disable-criteo-services-on-mobile-applications/index.html): Toutes les informations pour désactiver les services Criteo sur les applications mobiles. Retirez votre consentement aux services Criteo ou exercez votre droit à l’oubli ou votre droit de vous opposer au traitement que Criteo peut faire de vos données à caractère personnel. (608 words) - [Mobile App Advertising | FR - Criteo.com](/content/fr/products/mobile-app-advertising/index.html): Avec la plate-forme tout-en-un de Criteo destinée aux applications (installations, engagement, reciblage), attirez de nouveaux abonnés sur votre application pour doper votre activité et vos revenus. (972 words) - [CCPA Datenschutzrichtlinie | DE - Criteo.com](/content/de/privacy/ccpa-privacy-policy/index.html): Bitte beachten Sie, dass der Inhalt dieser Datenschutzrichtlinie, deren ausschließlicher Zweck es ist, den Einwohnern Kaliforniens relevante Informationen gemäß dem California Consumer Protection Act (CCPA) zur Verfügung zu stellen, zusätzlich und nicht als Ersatz der vollständigen Datenschutzrichtlinie von Criteo verstanden werden muss. (647 words) - [Unsere Partner | DE - Criteo.com](/content/de/privacy/our-partners/index.html): Wir empfehlen Ihnen, die Richtlinien der Partner von Criteo zu lesen, um deren Datenschutzmaßnahmen und Optionen zu kennen, die sie Ihnen zur Ausübung Ihrer Rechte bezüglich Ihrer Daten zur Verfügung stellen. (570 words) - [Richtlinie zur Offenlegung von Schwachstellen | DE - Criteo.com](/content/de/trust-center/security/vulnerability-disclosure-policy/index.html): Bei Criteo steht die Sicherheit unserer Produkte und Dienstleistungen an oberster Stelle. Unser Ziel ist es, unseren Kunden und User die bestmögliche Erfahrung zu bieten und sicherzustellen, dass die uns anvertrauten Informationen und Daten geschützt sind. Aus diesem Grund setzen wir auch auf die verantwortungsvolle und ethische Offenlegung potenzieller Sicherheitslücken durch Sicherheitsforscher und die Öffentlichkeit. […] (828 words) - [The Ultimate Guide to Commerce Media | Criteo](/content/ultimate-guide-commerce-media/index.html): Get up to speed on all things commerce media, including what it is, why it's trending, who's a part of the ecosystem, and much more. (980 words) - [Solutions for advertisers | Criteo](/content/business/advertisers/index.html): Explore our commerce-powered performance and retail media solutions for brands. (365 words) - [Adressabilité | FR - Criteo.com](/content/fr/solutions/addressability/index.html): Une solution sur mesure pour renforcer le partenariat entre retailers et marques, au service des ventes et d’une valeur ajoutée pour tous. (1,466 words) - [Terms and Conditions | DE - Criteo.com](/content/de/terms-and-conditions/index.html): Criteo Terms and Conditions for marketers (420 words) - [Adressierbarkeit | DE - Criteo.com](/content/de/solutions/addressability/index.html): Speziell entwickelt, um die Partnerschaft zwischen Retailern und Brands zu verbessern; das steigert die Produktverkäufe und den Wert für alle Player. (1,357 words) - [Comment Criteo protège-t-il vos données ? | Aide en ligne de Criteo Commerce Growth](/content/help/kb/guide/fr/comment-criteo-protege-t-il-vos-donnees-bq7tsct6hr/steps/2515393/index.html): Criteo construit des audiences à partir de notre ensemble de données commerciales unique, qui est construit à la suite de billions de parcours clients qui se traduisent par plus de 900 milliards de dollars de transactions de commerce électronique annuelles. Criteo s'assure que toutes les données collectées sont agrégées et ne peuvent pas être liées à l'activité d'un annonceur. Pour protéger toutes les données des annonceurs qui font partie de notre coopérative, tous les segments disponibles pour le ciblage sont agrégés selon les principes suivants : Afin de respecter la vie privée des utilisateurs, nous veillons à ce qu'aucun annonceur ne puisse cibler directement un utilisateur donné. Par conséquent, chaque segment est composé d' au moins 5 000 identifiants uniques. Pour protéger nos clients , nous veillons à ce qu'aucun annonceur ne puisse cibler directement toute une base d'utilisateurs. Ainsi, chaque segment est composé d' au moins 10 partenaires (en moyenne chaque audience contient 500 partenaires), et le plus grand partenaire contributeur participe en moyenne jusqu'à 20% de ses identifiants uniques. Cela signifie qu'aucun annonceur ne peut cibler directement une marque vendue via un seul domaine. Par exemple; si un annonceur décide de cibler une marque spécifique, au moins 10 partenaires de notre réseau partageant les produits de cette marque. Gestion de la vie privée des commerçants et des consommateurs individuels  Pour protéger les spécialistes du marketing qui font partie de notre réseau ainsi que la vie privée des utilisateurs, tous les segments d'audience Criteo mis à disposition sont entièrement sécurisés et construits à l'aide d'entrées de données qui ne sont pas réidentifiables ou attribuables à l'activité d'un spécialiste du marketing. Un segment d'audience Criteo disponible sur n'importe quel marché doit respecter tous les principes de protection des données suivants : Minimum de 5 000+ identifiants d'utilisateur uniques Minimum de 10+ partenaires Moy. partenaires par segment de catégorie : 500 Moy. partenaires par segment de marque : 100 Aucun annonceur ne contribue à plus de 49 % des ID utilisateur uniques pour un segment donné Aucun annonceur ne peut cibler directement les utilisateurs d'un autre annonceur Pour en savoir plus sur la manière dont Criteo protège vos données, consultez la Politique de confidentialité de Criteo . (370 words) - [Sales auf Retailer-Websites steigern | Brands | DE - Criteo.com](/content/de/solutions/brands/index.html): Mit nativer Produkt-Werbung und innovativen Display Ads auf den weltweit führenden Retail-Websites schafft ihr mehr Sichtbarkeit für eure Produkte – und steigert so eure Sales. (509 words) - [Predictive Bidding | FR - Criteo.com](/content/fr/technology/predictive-bidding/index.html): Avec Predictive Bidding, vous déterminez le niveau d'engagement, de conversion et la valeur du panier de chaque shopper pour placer la meilleure enchère sur chaque inventaire. (381 words) - [Sprich mit einem Experten! | DE - Criteo.com](/content/de/talk-to-an-expert/index.html): Criteo steht euch stets mit Rat und Tat zur Seite. Sprecht jetzt mit einem unserer Experten. (156 words) - [Retail Media Plattform | DE - Criteo.com](/content/de/solutions/retail-media-platform/index.html): Retail Media gibt Brands, Agenturen und Retailer die Mittel an die Hand, besser zusammenzuarbeiten und so mehr Produkte zu verkaufen. (553 words) - [Verbrauchertrends | DE - Criteo.com](/content/de/consumer-insights-dashboard/index.html): Die Vorlieben und das Verhalten der Konsumenten haben sich verändert. Wir verfolgen die neuesten Shopping-Trends und helfen euch so, euch auf die Zukunft des Commerce vorzubereiten. (232 words) - [Datenschutz: Richtlinien für die Criteo-Website](/content/de/privacy/corporate-privacy-policy/index.html): Criteo nimmt den Datenschutz und die Wahrung Ihrer Privatsphäre sehr ernst. Hier beschreiben wir die wesentlichen Prinzipien für Datenschutz und Wahrung der Privatsphäre, die für die Daten gelten, die wir auf unserer Website www.criteo.com erfassen. (1,888 words) - [Fonctionnement des services Criteo d’un environnement à l’autre | FR - Criteo.com](/content/fr/privacy/how-criteo-services-work-across-environments/index.html): Lorsque vous naviguez depuis plusieurs environnements, les données de navigation que nous pouvons recueillir sur les sites web et applications mobiles de nos partenaires sont liées à des identifiants distincts. (455 words) - [Marketplace Performance Outcome | Criteo](/content/fr/marketplace-performance-outcome/index.html): Misez sur les meilleures solutions de retargeting pour les marketplaces. Aidez vos partenaires à réengager les consommateurs avec des annonces personnalisées et dynamiques diffusées par les plus grands annonceurs. (358 words) - [wp-content/uploads/2023/10/cpgenius-marketing-shopper-insights-for-success-pdf.html](/content/wp-content/uploads/2023/10/cpgenius-marketing-shopper-insights-for-success-pdf.html) (1,850 words) - [Commerce AI | DE - Criteo.com](/content/de/technology/commerce-ai/index.html): Erkundet die KI für die Ära der Agentic Werbung. Verbindet Buyer und Seller über den weltweit größten offenen Commerce-Datenbestand. (641 words) - [Nous contacter | FR - Criteo.com](/content/fr/contact-us/index.html): Contactez les équipes Criteo - envoyez-nous quelques mots, nous reviendrons vers vous dans les meilleurs délais. (695 words) - [Lösungen für CE-Brands | DE - Criteo.com](/content/de/industry/consumer-electronics/index.html): Erreicht Käufer für Unterhaltungselektronik – mit Omnichannel-Ads von Criteo. Nutzt Intent-Signale, präzise Zielgruppen und dynamisches Messaging, um Sales auf Brand- und Retail-Sites zu steigern. (795 words) - [wp-content/uploads/2026/06/26-year-end-shopping-decoded-global-pdf.html](/content/wp-content/uploads/2026/06/26-year-end-shopping-decoded-global-pdf.html) (1,306 words) - [Les plus grands sites marchands augmentent sans cesse leurs ventes. Et vous ? | FR - Criteo.com](/content/fr/solutions/retailers/index.html): Les annonces natives de Criteo s'intègrent parfaitement à votre site d’e-commerce : vous créez de solides relations avec les marques, boostez l’efficacité, optimisez l’expérience et améliorez la monétisation de vos emplacements publicitaires. (740 words) - [Kundenbindung | DE - Criteo.com](/content/de/solutions/customer-retention-old/index.html): Verwandelt Einmal-Käufer in Langzeitkunden mit Kundenbindung. Stärkt die Loyalität mit modernster Ad-Personalisierung sowie nahtlosen Omnichannel-Erlebnissen. (493 words) - [Sales steigern bei führenden Retailern | DE - Criteo.com](/content/de/products/retail-media-for-brands/index.html): Mit Criteo Retail Media erhöht ihr eure Sichtbarkeit im digitalen Schaufenster, baut die Brand-Awareness aus und steigert eure Produkt-Sales auf den Websites führender Retailer. So gestaltet sich der Retail-Media-Einkauf besonders einfach. (505 words) - [Retail Media-Umsätze steigern | Retailer | DE - Criteo.com](/content/de/solutions/retailers/index.html): Hebt euer Media-Geschäft auf das nächste Level! Mit der einzigen umfassenden Werbelösung, die speziell auf die Anforderungen von Retail Media zugeschnitten ist. (640 words) - [Trust Center | DE - Criteo.com](/content/de/trust-center/index.html): Unsere Richtlinien zu Ad-Ethik, Datenschutz, Sicherheit und geschäftlicher Integrität (563 words) - [So erkennt ihr Fälschungen, Betrug oder Phishing E-Mails und -Nachrichten | DE - Criteo.com](/content/de/trust-center/security/how-to-spot-scams/index.html): So erkennt ihr Fälschungen, Betrug oder Phishing E-Mails und -Nachrichten Aufgepasst! Betrüger haben es auf eure Criteo-Zugangsdaten abgesehen! Hacker nutzen E-Mails und Textnachrichten, um Menschen dazu zu bringen, sensible persönliche Informationen preiszugeben. Wenn sie die Informationen haben, können sie diese nutzen, um verschiedene Arten von Betrug zu begehen, z. B. indem sie die Identität ihre […] (684 words) - [Lösungen für Brands | DE - Criteo.com](/content/de/business/advertisers/index.html): Jetzt erkunden: Unsere Commerce-gestützten Performance- und Retail Media-Lösungen für Brands. (631 words) - [Lösungen für Agenturen | DE - Criteo.com](/content/de/business/agencies/index.html): Entdeckt unsere Commerce-getriebenen Performance-, Retail Media- und Zielgruppen-Lösungen für Agenturen. (551 words) - [Impressum](/content/de/legal/index.html): Im Impressum erfahrt ihr, wer für criteo.com verantwortlich ist. (638 words) - [Kundenbindung | DE - Criteo.com](/content/de/solutions/customer-retention/index.html): Steigert die Kundenbindung mit Commerce-KI. Nutzt First-Party-Daten, sprecht jede Phase des Lebenszyklus an, reduziert Churn und fördert Wiederholungskäufe mit nachweisbaren Ergebnissen. (1,011 words) - [Criteo Werberichtlinien | DE - Criteo.com](/content/de/advertising-guidelines/index.html): Criteo arbeitet mit einem Netzwerk von höchster Qualität. Daher sind Criteos Werberichtlinien zu unzulässigen Inhalten und zum Datenschutz für all unsere Partner verbindlich. (909 words) - [So verwenden wir Ihre Daten | DE - Criteo.com](/content/de/privacy/how-we-use-your-data/index.html): Wie Wir Ihre Daten Verwenden (714 words) - [Business Integrity | DE - Criteo.com](/content/de/trust-center/business-integrity/index.html): Entdeckt unser Bekenntnis für geschäftliche Integrität, verantwortungsvolles Handeln und ethische Governance. (277 words) - [Retail Media für Retailer | DE - Criteo.com](/content/de/products/retail-media-for-retailers/index.html): Über die umfassende und flexible Plattform für Retail Media und Sponsored Products steigert ihr eure Werbeeinnahmen, vernetzt euch direkt mit Brands und bietet darüber hinaus euren Kunden ein hochwertiges Shopping-Erlebnis. (674 words) - [Sustainability | BR - Criteo.com](/content/br/sustainability/index.html): Buscamos a melhoria contínua e o impacto positivo em termos de Diversidade, Equidade e Inclusão (DEI), Ética e Meio Ambiente. (686 words) - [Videowerbung | DE - Criteo.com](/content/de/solutions/video-advertising/index.html): Kombiniere Videowerbung mit Performance-Funktionen und führe so Konsumenten via Online-Video bis zur Conversion. (688 words) - [Criteo Shopper Graph | DE - Criteo.com](/content/de/technology/shopper-graph/index.html): Der Criteo Shopper Graph steigert Sales, Produktsichtbarkeit und Gewinn, indem er die gemeinsame Datenmacht über 20.000 aktiven Teilnehmern nutzt: Werbetreibende, Brands und Retailer. (487 words) - [Solutions pour les marques | FR - Criteo.com](/content/fr/business/advertisers/index.html): Découvrez nos solutions de performance commerciale et de retail media conçues pour les marques. (1,537 words) - [Product Ethics](/content/de/trust-center/product-ethics/index.html): The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities. 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(432 words, Jun 1, 2026) - [D2C ブランドの新時代：「画一化」から「独自化」へ | JP - Criteo.com](/content/jp/blog/from-sameness-to-standout-the-next-era-of-d2c-brands.html): 2026年に D2C が成長するための必須戦略。ファーストパーティ・データと生成 AI を活用したコマースメディア、顧客中心アプローチで事業成長を実現する方法を分かりやすく解説します。 (43 words, May 28, 2026) - [AI 시대 글로벌 성장 전략: K 브랜드가 주목해야 할 마케팅 변화 | KR - Criteo](/content/kr/blog/how-k-brands-grow-with-retail-media-in-global-markets.html): K-브랜드의 글로벌 비즈니스 확장이 경쟁이 활발해지는 가운데, 리테일 미디어 전략의 중요성이 더욱 커지고 있습니다. 크리테오의 강력한 글로벌 리테일 미디어 네트워크와 AI 기술을 통해 더 효과적으로 해외에서 실제 구매와 매출 성장까지 연결하는 전략을 확인해보세요. (814 words, May 26, 2026) - [What to look for in an AI advertising platform in 2026 | Criteo](/content/blog/what-to-look-for-in-an-ai-advertising-platform-in-2026.html): AI advertising platforms seem to be popping up everywhere nowadays. Here's how to cut through the noise and find the right one for you. (1,237 words, May 22, 2026) - [分断された広告運用に終止符。今求められるクロスチャネル戦略とは？ | JP - Criteo.com](/content/jp/blog/why-your-strategy-needs-a-cross-channel-reality-check.html): コマースデータを活用した統合的なクロスチャネル戦略で、顧客へのリーチを拡大。広告の分断を解消し、ROAS向上につなげる方法を解説します。 (74 words, May 21, 2026) - [23 Fourth of July marketing best practices for brands of any size](/content/blog/23-fourth-of-july-marketing-best-practices/index.html): Fourth of July marketing is more critical now than ever before in ensuring your brand drives sales throughout the entire summer. (795 words, May 20, 2026) - [Criteo 与 OpenAI 整合项目最新动态 - CN - Criteo](/content/cn/blog/an-update-on-criteos-integration-with-openai/index.html): Criteo 与 OpenAI 合作，率先推出 ChatGPT 广告，并现已支持自助式广告功能，助力更多品牌通过对话式 AI 提升营销效果。 (55 words, May 19, 2026) - [Overcoming ‘faster horses’ thinking in DTC AI audience targeting | Criteo](/content/blog/overcoming-faster-horses-thinking-in-dtc-ai-audience-targeting.html): Whether or not Henry Ford actually said “If I’d asked people what they wanted, they would’ve said ‘faster horses’” is debatable. And yet I think about that quote often, because it captures something deeply human: the instinct to improve what we already know rather than question whether we’re solving the right problem. It’s classic “if it ain’t broke” thinking. And I see it everywhere in how our industry is approaching […] (2,113 words, May 19, 2026) - [“節約”だけでは読み解けない、物価高時代の消費行動とは？  | JP - Criteo.com](/content/jp/blog/how-rising-costs-are-changing-consumer-behavior/index.html): 物価高が続くなか、消費者は安さだけでなく価値や納得感を重視する購買へとシフトしています。富裕層にも広がるメリハリ消費から、変化する消費行動の背景と、今求められるマーケティングの視点を解説します。 (53 words, May 19, 2026) - [Commerce Grid is included in Forrester's Sell-Side Platforms Landscape, Q2 2026 | Criteo](/content/blog/commerce-grid-is-included-in-forresters-sell-side-platforms-landscape-q2-2026.html): The SSP market is changing, and commerce data is becoming a bigger part of the conversation. (814 words, May 18, 2026) - [K-뷰티 브랜드의 확장을 함께하는 리테일 미디어 파트너: 크리테오 X 비에이티(BAT) | KR - Criteo](/content/kr/blog/retail-media-for-kbeauty-brands-stategy-interview/index.html): 국내 리테일 미디어 시장은 어떻게 변화하고 있을까요? 크리테오 전문가가 직접 이야기하는 리테일 미디어의 핵심 구조와 K-뷰티 브랜드를 위한 전략, 그리고 구매 직전 잠재 고객과 연결하는 데이터 기반 접근 방식을 확인해보세요. (1,298 words, May 15, 2026) - [How to market my business without it taking over my job | Criteo](/content/blog/how-to-market-my-business-without-turning-it-into-a-full-time-job.html): How to market your business and compete successfully for customers with any brand big or small in your industry. (1,406 words, May 14, 2026) - [2026年のクロスチャネル・マーケティング戦略：小規模なチーム向けの実践ガイド | JP - Criteo.com](/content/jp/blog/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams.html): 2026年に成果を出すクロスチャネル・マーケティング戦略について解説。一つの戦略で、ウェブやSNS、動画、リテールへ一貫した広告配信を実現するポイントがわかります。 (225 words, May 11, 2026) - [2026 크리테오 커머스 포럼 다시보기 2: 실무에 바로 적용 가능한 마케팅 전략과 사례 | KR - Criteo](/content/kr/blog/criteo-commerce-forum-2026-retail-media-audience-strategy-new-partnership.html): 실무에 바로 적용 가능한 마케팅 전략이 궁금하다면? 네이버·올리브영과의 협업 사례를 비롯해 리테일 미디어, 오디언스, 미디어 플래닝 전략까지 한 번에 확인하세요. 크리테오가 한국에서 건설하고 있는 커머스 인텔리전스 생태계와 실제 사례를 통해 노출, 유입, 전환, ROAS 등 핵심 성과 지표를 어떻게 개선했는지 직접 확인해보세요. (1,083 words, May 11, 2026) - [Summer travel trends 2026: Demand and conversion opportunities | Criteo](/content/blog/summer-travel-trends-2026/index.html): Explore 2026 trends for travel, from longer booking journeys to AI-driven discovery, and learn how to turn traveler demand into conversions. (1,016 words, May 7, 2026) - [2026年夏季旅游业趋势：消费需求与转化机遇 - CN - Criteo](/content/cn/blog/summer-travel-trends-2026/index.html): 聚焦2026年旅游业趋势，洞察游客预订路径延长与AI驱动发现模式变化，推动需求向转化升级。 (57 words, May 7, 2026) - [Reisetrends für den Sommer 2026: Nachfrage- und Conversion-Chancen | DE - Criteo.com](/content/de/blog/summer-travel-trends-2026/index.html): Entdeckt die Reisetrends 2026, von längeren Buchungswegen bis zur KI-getriebenen Discovery. Wir zeigen euch, wie aus der Nachfrage nach Reisen Conversions werden. (1,145 words, May 7, 2026) - [Tendances voyage été 2026 : opportunités de demande et de conversion | FR - Criteo.com](/content/fr/blog/summer-travel-trends-2026/index.html): Explorez les tendances voyage 2026, des parcours de réservation plus longs à la découverte pilotée par l'IA, et apprenez à convertir la demande des voyageurs. (1,419 words, May 7, 2026) - [2026年跨渠道营销策略实战指南：专为小规模团队打造 - CN - Criteo](/content/cn/blog/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams.html): 本指南为小规模团队提供清晰可行的跨渠道实战法则，助您精准捕捉每一个消费触点，将“发现、种草”转化为“下单” (109 words, May 3, 2026) - [Commerce data, explained: What it is, why it matters, and what makes it useful | Criteo](/content/blog/commerce-data-explained/index.html): Commerce data captures shopper intent before a purchase happens. Learn what it is, why it matters, and what makes Criteo's commerce intelligence different. (1,642 words, Apr 30, 2026) - [「予測」が明暗を分ける：2026年はパフォーマンス・マーケティングの分岐点 | JP - Criteo.com](/content/jp/blog/predict-or-perish-why-performance-marketing-must-evolve-with-ai-in-2026.html): 明確な行動シグナルを待つ従来のマーケティングは、断片化した現代の消費行動に追いついていません。可視化されない検討が増える中、AI時代のパフォーマンス・マーケティングに求められる視点を紐解きます。 (25 words, Apr 30, 2026) - [2026 크리테오 커머스 포럼 다시보기: 커머스 미디어를 넘어, 커머스 인텔리전스의 현재와 미래 | KR - Criteo](/content/kr/blog/criteo-commerce-forum-2026-highlights/index.html): 에이전틱 커머스 시대, 무엇이 변화하고 있을까요? 크리테오 커머스 포럼 2026을 통해 커머스 인텔리전스로의 전환과 AI가 바꾸는 마케팅 전략을 파악해 보세요. 데이터 기반 한국 시장 인사이트를 통해 리테일러, 브랜드, 에이전시가 고려해야 할 전략 방향까지 함께 확인해보세요. (820 words, Apr 30, 2026) - [Presentes, cliques e resultados: o poder do Dia das Mães 2026 no e-commerce | BR - Criteo.com](/content/br/blog/gifts-clicks-and-results-the-power-of-mothers-day-2026-in-e-commerce.html): Dia das Mães 2026: vendas de R$ 14,6 bi no e-commerce. Saiba o que esperar, segmentos em alta e estratégias para vender mais. (632 words, Apr 24, 2026) - [AI とリターゲティングの落とし穴：複数ツールの併用は“むしろ逆効果”！？ | JP - Criteo.com](/content/jp/blog/the-truth-about-ai-and-retargeting-more-isnt-smarter.html): 複雑化する広告領域で成果を最大化するにはAIが欠かせません。学習・予測・最適化を統合し、重複配信を防ぐスマートなリターゲティングについて解説します。 (78 words, Apr 22, 2026) - [【トレンド分析】 この春夏、旅行はどう変わる？ コスト高が、次の旅行へのトリガーに | JP - Criteo.com](/content/jp/blog/how-will-travel-change/index.html): もうすぐ待ちに待ったゴールデンウィーク。旅行を予定している方も多いのではないでしょうか？今年は物価高や円安、世 […] (51 words, Apr 20, 2026) - [Beyond the Feed: Why Your Strategy Needs a Cross-Channel Reality Check | Criteo](/content/blog/why-your-strategy-needs-a-cross-channel-reality-check.html): Discover how a unified cross-channel strategy powered by commerce data helps you reach shoppers, reduce silos, and drive stronger ROAS. (738 words, Apr 17, 2026) - [Über den Feed hinaus: Der kanalübergreifende Reality-Check für eure Strategie | DE - Criteo.com](/content/de/blog/why-your-strategy-needs-a-cross-channel-reality-check.html): Mit einer einheitlichen, kanalübergreifenden Strategie, die auf Commerce-Daten basiert, erreicht ihr eure Kunden, baut Silos ab und steigert euren ROAS. (674 words, Apr 17, 2026) - [ディープラーニングと機械学習の違いとは？｜仕組み・活用タイミング・使い分けを解説 | JP - Criteo.com](/content/jp/blog/deep-learning-vs-machine-learning-a-marketers-cheat-sheet.html): ディープラーニングと機械学習の違いについて分かりやすく解説。仕組みの特徴や具体的な活用例までまとめて紹介します。 (59 words, Apr 14, 2026) - [L’auge del retail media nell’era dell’agentic commerce | IT - Criteo](/content/it/blog/why-retail-media-rises-in-an-agentic-commerce-era/index.html): L’uso dell’IA agentica nel commerce sta trasformando l’esperienza dei clienti, ma retailer e brand conservano un ruolo centrale. (1,556 words, Apr 10, 2026) - [日本の春を動かす「花粉症市場」～生活者の対策から見える消費トレンド | JP - Criteo.com](/content/jp/blog/japan-hay-fever-market/index.html): 10代は2人に1人が花粉症。経済損失は2,450億円/日との試算も！ (36 words, Apr 9, 2026) - [Agentic Commerce, GEO e Autenticidade: As 5 tendências que vão definir o Marketing Digital em 2026. | BR - Criteo.com](/content/br/blog/agentic-commerce-geo-and-authenticity-the-5-trends-identified-by-criteo-experts-that-will-define-digital-marketing-in-2026.html): Agentic Commerce, GEO, Treatonomics… confira as tendências de marketing digital para 2026 e saiba como elas podem impulsionar sua estratégia de e-commerce. Clique já! (670 words, Apr 8, 2026) - [広告効果を最大化する AI 活用術：マーケターのための必読ガイド | JP - Criteo.com](/content/jp/blog/ai-in-advertising/index.html): 広告業界で欠かせない存在となったAI。膨大な情報の中で、マーケターが何から取り組むべきかを分かりやすく紹介します。 (69 words, Apr 2, 2026) - [Introducing Criteo GO: the simple way to launch and scale your ads | Criteo](/content/blog/introducing-criteo-go/index.html): Introducing Criteo GO, the new AI-built platform here to help brands of any size run performance ads at scale. (682 words, Mar 31, 2026) - [2026년 AI 시대 퍼포먼스 마케팅 : 예측이 곧 경쟁력 | KR - Criteo](/content/kr/blog/why-performance-marketing-is-shifting-to-predictive-ai-in-2026.html): 2026년 퍼포먼스 마케팅 전략은 어떻게 달라질까요? AI와 커머스 데이터가 만드는 변화 속에서, 퍼포먼스 마케팅은 ‘반응’에서 ‘예측’으로 이동하고 있습니다. 2026년 핵심 전략을 크리테오 블로그에서 지금 바로 확인해보세요. (516 words, Mar 31, 2026) - [Introducing Curated Packages: Commerce Creative + Audiences | Criteo](/content/blog/introducing-curated-packages-commerce-creative-audiences.html): Maximize ad performance with Curated Packages. See how combining shopper intent and creative into one deal ID drives conversions. (740 words, Mar 30, 2026) - [커머스 오디언스와 크리에이티브로 만드는 성과 최적화: 크리테오 큐레이션 패키지 | KR - Criteo](/content/kr/blog/introducing-curated-packages-commerce-creative-audiences.html): 큐레이션된 패키지로 광고 성과를 극대화하세요. 소비자의 구매 의도와 크리에이티브를 하나의 딜(Deal) ID로 연결하고 전환율을 높이는 방법을 자세히 확인해보세요. (654 words, Mar 30, 2026) - [Copa do Mundo FIFA 2026: como transformar audiência massiva em resultados reais de marketing | BR - Criteo.com](/content/br/blog/fifa-world-cup-2026-how-to-transform-massive-audience-into-real-marketing-results.html): Aprenda como transformar a audiência da Copa do Mundo FIFA 2026 em resultados de marketing com estratégias baseadas em dados, jornada do consumidor e ativação em tempo real. (2,227 words, Mar 27, 2026) - [한국 소비자 구매 행동 트렌드: 글로벌과 다른 모바일·온라인 구매 패턴 | KR - Criteo](/content/kr/blog/korean-consumer-purchase-behavior-trends-global-comparison.html): 이전 블로그 글에서는 에이전틱 AI 시대 속에서 한국 소비자들이 AI를 어떻게 인식하고 있으며, 구매 과정에서 어떤 방식으로 활용하고 있는지 살펴봤습니다. 소비자들은 AI를 통해 더 빠르게 정보를 탐색하고, 다양한 선택지를 비교하며, 보다 효율적으로 구매 결정을 내릴 수 있기를 기대하고 있었습니다.  이처럼 AI를 포함한 다양한 디지털 도구의 활용이 확대되면서 소비자의 구매 방식 역시 빠르게 변화하고 있습니다. 제품을 발견하는 순간부터 구매를 결정하기까지 소비자는 여러 채널을 넘나들며 정보를 탐색하고, 가격과 리뷰를 비교하고, 다양한 선택지를 검토합니다.  특히 모바일과 온라인 플랫폼이 일상화되면서 이러한 탐색과 비교 과정은 더욱 적극적으로 이루어지고 있습니다. 결과적으로 오늘날의 구매 여정은 단순한 단계가 아니라, 여러 접점을 오가며 정보를 확인하는 보다 복합적인 과정으로 변화하고 있습니다.  그렇다면 이러한 소비자 행동은 한국 시장에서는 어떻게 나타날까요? 그리고 글로벌 소비자들과 비교했을 때 어떤 차이를 보일까요? 데이터를 살펴보면, 한국 소비자는 글로벌 소비자와 비교했을 때 다음과 같은 특징적인 구매 행동을 보입니다.  오프라인 매장에서도 모바일로 가격을 비교하는 비율이 높습니다.  여러 카테고리에서 온라인 정보가 구매 결정에 큰 영향을 미칩니다.  AI를 활용할 때 새로운 제품 발견보다 비교와 검증에 더 많이 활용합니다.  이번 블로그 본문에서는 한국 소비자와 글로벌 소비자의 구매 행동 데이터를 비교하며, 한국 시장에서 나타나는 소비자 행동의 특징을 확인하실 수 있습니다. 오프라인 매장에서도 이어지는 모바일 가격 […] (247 words, Mar 26, 2026) - [Commerce in the Age of AI: What’s Actually Changing (and What Isn’t) | Criteo](/content/blog/commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt.html): Drawing on proprietary data and global consumer research, we cut through the hype to show how AI is actually impacting commerce today. (751 words, Mar 24, 2026) - [O comércio na era da IA: O que está mudando e o que não está (ainda) | BR - Criteo.com](/content/br/blog/commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt.html): Com base em dados proprietários e pesquisas globais com consumidores, desmistificamos o hype para mostrar como a IA está impactando o comércio hoje. (811 words, Mar 24, 2026) - [AI时代的商业变革：重构格局，坚守内核 - CN - Criteo](/content/cn/blog/commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt.html): 依托独家数据与全球消费者调研，我们回归真实，揭示AI当下对商业的实际影响。 (59 words, Mar 24, 2026) - [Commerce im KI-Zeitalter: Was sich tatsächlich ändert (und was nicht) | DE - Criteo.com](/content/de/blog/commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt.html): Mit eigenen Daten und einer Konsumentenstudie zeigen wir, welche Auswirkungen KI heute wirklich auf den Commerce hat - Hype oder nicht. (487 words, Mar 24, 2026) - [2026 커머스와 AI 트렌드 리포트 : AI 시대에도 변화하지 않는 것 | KR - Criteo](/content/kr/blog/commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt.html): 급변하는 AI 시대, 소비자는 어떤 기준으로 AI를 신뢰하고 우려할까요? 2026 커머스와 AI 트렌드 리포트에서 소비자 행동 변화와 마케팅 과제, 기회를 확인해보세요. 글로벌 데이터와 한국 인사이트를 통해 커머스의 미래를 가장 먼저 살펴보세요. (908 words, Mar 24, 2026) - [新生活レポート③ 春は“見た目への投資”が急増？データが示す新生活シーズンの変化   | JP - Criteo.com](/content/jp/blog/new-chapter-report-blog-part-three/index.html): 新生活シーズンに高まる「見た目への自己投資」をデータで解説。ファッションやビューティーの購買が伸びる理由と、マーケターが押さえるべきインサイトを紹介します。 (19 words, Mar 24, 2026) - [Sponsored Products: Euer Weg zu Kunden mit hoher Kaufabsicht | DE - Criteo.com](/content/de/blog/sponsored-products-your-go-to-for-reaching-high-intent-shoppers.html): Sponsored Product Ads erreichen Shopper im Moment des Kaufs, steigern die Conversions und maximieren den ROI. So setzt ihr sie für eure Brand effektiv ein. (1,103 words, Mar 19, 2026) - [AIで進化するパフォーマンス・マーケティング： 成果を生む活用法とは？ | JP - Criteo.com](/content/jp/blog/ai-for-performance-marketers/index.html): パフォーマンス・マーケター向けに、 AI を活用して広告運用の成果を高める実践ポイントを解説。話題先行の AI に振り回されず、実務に活かせるヒントを紹介します。 (132 words, Mar 18, 2026) - [AI Lab selected papers 2025/2026 (ICLR, AISTATS, ICML) - Criteo AI Lab](/content/ailab/ai-lab-selected-papers-2025-2026-iclr-aistats-icml/index.html): 2026 — 8 papers ICLR 2026 (4) Fused-Planes: Why Train a Thousand Tri-Planes When You… (547 words, Mar 17, 2026) - [2025 & 2026 selected papers from AI Lab (ICML, ICLR, AISTATS...) - Criteo AI Lab](/content/ailab/2025-2026-selected-papers-from-ai-lab-icml-iclr-aistats.html): 2026 ICLR 2026 (4) Fused-Planes: Why Train a Thousand Tri-Planes When You Can Share? Karim… (535 words, Mar 17, 2026) - [The truth about AI and retargeting: More isn’t smarter | Criteo](/content/blog/the-truth-about-ai-and-retargeting-more-isnt-smarter.html): In a complex ad ecosystem, the smartest results come from a single AI system built to learn, predict, and optimize as one. (870 words, Mar 17, 2026) - [Die Wahrheit über KI und Retargeting: Mehr ist nicht besser | DE - Criteo.com](/content/de/blog/the-truth-about-ai-and-retargeting-more-isnt-smarter.html): In einem komplexen Ad-Ökosystem liefert ein KI-System, das als Ganzes lernt, vorhersagt und optimiert, die intelligentesten Ergebnisse. (1,058 words, Mar 17, 2026) - [AI 시대, 한국 소비자는 구매 과정에서 AI를 어떻게 활용하고 있을까요? | KR - Criteo](/content/kr/blog/how-korean-consumers-use-ai-shopping/index.html): 제품 비교, 가격 확인, 구매 결정까지 - 한국 소비자는 구매 과정에서 AI를 어떻게 활용하고 있을까요? 데이터를 통해 AI 활용 행동과 구매 여정 변화를 살펴보고 마케터를 위한 인사이트를 확인해보세요. (881 words, Mar 17, 2026) - [Vom Scrollen zum Kauf: Onsite-Video weckt Aufmerksamkeit und macht Shopper zu Käufern | DE - Criteo.com](/content/de/blog/how-onsite-video-captures-attention-and-converts-shoppers.html): Erfahrt, wie Retail Media Onsite-Video zu Engagement und Umsatz am Point of Purchase führt. Außerdem: Strategien für erfolgreiche Retail Media-Videokampagnen. (594 words, Mar 16, 2026) - [Darum ist Retail Onsite-Display-Werbung als Strategie unverzichtbar | DE - Criteo.com](/content/de/blog/retail-onsite-display-is-a-hot-strategy/index.html): Retail Onsite-Display ist das Online-Äquivalent zu Regal- und POS-Displays im stationären Handel. Erfahrt alles über diese Werbeform und warum ihr sie braucht. (1,393 words, Mar 13, 2026) - [Criteo 登陆 ChatGPT 平台, 加入 OpenAI 广告试点项目 - CN - Criteo](/content/cn/blog/criteo-joins-openai-advertising-pilot-in-chatgpt/index.html): 通过此次整合，品牌可借助 Criteo 数字广告平台，参与 OpenAI 广告试点项目 (45 words, Mar 13, 2026) - [新生活レポート② 新生活のもう一つの需要：データで見る自己投資の広がり  | JP - Criteo.com](/content/jp/blog/new-chapter-report-blog-part-two/index.html): 新生活の時期に高まる自己投資をデータで分析。教育プログラムの需要やオンライン学習の広がりから、春のリスキリング動向を紹介します。 (63 words, Mar 13, 2026) - [에이전틱 AI 시대, 한국 소비자의 인식과 기대 변화 | KR - Criteo](/content/kr/blog/agentic-ai-korea-consumer-trends/index.html): 에이전틱 AI 시대, 한국 소비자의 인식과 구매 기대는 어떻게 변화하고 있을까요? 소비자 설문조사 데이터를 기반으로 한 인사이트부터 브랜드와 마케터를 위한 3가지 마케팅 전략까지 한번에 확인해 보세요. (154 words, Mar 10, 2026) - [リターゲティングとリマーケティングの違いとは？｜使い分け・活用タイミング・成果の出し方を徹底解説 | JP - Criteo.com](/content/jp/blog/retargeting-vs-remarketing-whats-the-difference/index.html): リターゲティングとリマーケティングの違いをわかりやすく解説。活用するタイミングや具体的な施策例、コンバージョンを大幅に向上させる仕組みまで詳しく紹介します。 (58 words, Mar 9, 2026) - [La verità su IA e retargeting: perché meno è meglio | IT - Criteo](/content/it/blog/the-truth-about-ai-and-retargeting-more-isnt-smarter.html): Nel complesso ecosistema pubblicitario, i risultati migliori si ottengono con un’unica piattaforma potenziata da un’IA addestrata per prevedere e ottimizzare contemporaneamente. (822 words, Mar 8, 2026) - [新生活レポート① 購買データから読み解く：新生活需要が動く本当のタイミング  | JP - Criteo.com](/content/jp/blog/new-chapter-report-blog-part-one/index.html): 新生活需要が動く本当のタイミングはいつ？Criteoの消費者調査をもとに、リテール全体から見えてきた新生活商戦のトレンドを解説します。 (44 words, Mar 6, 2026) - [AI is changing DTC discovery faster than any of us expected. Here’s what we’re going to do about it. | Criteo](/content/blog/ai-is-changing-dtc-discovery-faster-than-any-of-us-expected-heres-what-were-going-to-do-about-it.html): Discover how DTC brands can stand out in 2026 using first-party data, AI-powered commerce media, and consumer-first strategies to drive precision growth. (1,092 words, Mar 2, 2026) - [From sameness to standout: The next era of DTC brands | Criteo](/content/blog/from-sameness-to-standout-the-next-era-of-dtc-brands.html): Discover how DTC brands can stand out in 2026 using first-party data, AI-powered commerce media, and consumer-first strategies to drive precision growth. (1,919 words, Mar 2, 2026) - [从“千篇一律”到“脱颖而出”：DTC品牌的未来发展 - CN - Criteo](/content/cn/blog/from-sameness-to-standout-the-next-era-of-dtc-brands.html): 2026 DTC 品牌实现精准增长的秘诀：第一方数据、AI驱动与以消费者为核心的营销策略 (92 words, Mar 2, 2026) - [KI verändert die DTC-Discovery schneller als gedacht. So packen wir das Thema an. | DE - Criteo.com](/content/de/blog/ai-is-changing-dtc-discovery-faster-than-any-of-us-expected-heres-what-were-going-to-do-about-it.html): Es gibt keine Kurzfassung, da dies ein geschützter Beitrag ist. (465 words, Mar 2, 2026) - [【開催報告】2026年 Criteo 認定パートナーアワードセレモニーを開催 | JP - Criteo.com](/content/jp/blog/2026-criteo-certified-partner-award-ceremony/index.html): Criteo Certified Partner Award Ceremony 2026を開催。日本国内のCriteo認定パートナーの中から、特に優れた実績を収めたパートナーを表彰しました。当日の授与式の様子をお届けします。 (70 words, Mar 2, 2026) - [スマートなスケール戦略：広告費を抑えて成果を最大化する方法 Scale Campaigns and Increase Ad ROI Beyond Walled Gardens](/content/jp/blog/spend-less-perform-more-with-smarter-scaling/index.html): 広告キャンペーンを戦略的にスケーリングさせ、ROI を高めるためのより賢い方法をご紹介します。 (59 words, Feb 24, 2026) - [顧客理解を深める新しいオーディエンス戦略：Agentic Audiencesのご紹介 | JP - Criteo.com](/content/jp/blog/introducing-agentic-audiences/index.html): オーディエンス設計の方法をワンランク上へ。AIを搭載したAgentic Audiencesがオーディエンスの構築をより速く、的確にします。 (102 words, Feb 17, 2026) - [「つまずき」をデータ化せよ～学習塾AI活用が示すパーソナライズの可能性 | JP - Criteo.com](/content/jp/blog/ai-adoption-in-cram-schools/index.html): 特に学習塾の進化は著しく、AIの登場によって指導や運営のあり方そのものが変わり始めています。 (55 words, Feb 12, 2026) - [에이전틱 커머스, 주목해야 할 5가지 변화와 2026 전망 | KR - Criteo](/content/kr/blog/agentic-commerce-is-emerging-just-not-the-way-most-people-expect.html): 크리테오 CEO 마이클 코마신스키가 바라본 에이전틱 커머스의 미래와 2026년 전망을 담았습니다. AI 에이전트, 광고, 데이터, 리테일 경험 전반의 5가지 변화를 지금 바로 확인해 보세요. (1,684 words, Feb 9, 2026) - [에이전틱 오디언스: AI 기반 오디언스 전략으로 마케팅 성과 높이는 방법 | KR - Criteo](/content/kr/blog/introducing-agentic-audiences/index.html): AI와 데이터 기반 오디언스 전략으로 마케팅을 더 스마트하게 운영하세요. 실제 커머스 데이터를 활용해 정확한 타겟팅과 효율적인 의사결정을 지원합니다.성공사례를 통해 실제 성과를 직접 확인해 보세요. (1,127 words, Feb 9, 2026) - [Why retail media rises in an agentic commerce era | Criteo](/content/blog/why-retail-media-rises-in-an-agentic-commerce-era/index.html): Agentic commerce is transforming the shopping experience, but retailers and brands remain at the center. (1,261 words, Jan 26, 2026) - [에이전틱 커머스 시대, 리테일 미디어가 다시 주목받는 이유 | KR - Criteo](/content/kr/blog/why-retail-media-rises-in-an-agentic-commerce-era/index.html): 대화형으로 변화하는 구매 경험 속에서 리테일러의 역할과 리테일 미디어 전략도 빠르게 진화하고 있습니다. 온사이트를 넘어 오프사이트까지 확장되는 커머스 환경에서 브랜드는 어떻게 존재감을 유지해야 할까요? 에이전틱 커머스 시대에 추가적인 성장 기회를 만들기 위해 브랜드와 리테일러가 준비해야 할 다음 단계와 실질적인 인사이트를 확인해보세요. (1,374 words, Jan 26, 2026) - [마케터를 위한 캠페인 성과 관리 실전 가이드: 측정부터 효율성 최적화까지 | KR - Criteo](/content/kr/blog/the-marketers-guide-to-campaign-efficiency-how-to-measure-what-really-works.html): 캠페인 성과를 제대로 측정하고 개선하는 방법이 궁금하신가요? 퍼널별 핵심 지표, 어트리뷰션 모델, 광고 솔루션 추천까지 한눈에 확인해 보세요. (725 words, Jan 26, 2026) - [PMP取引とは？ブランドセーフなプログラマティック広告を実現する方法 | JP - Criteo.com](/content/jp/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): PMP（プライベートマーケットプレイス）取引を活用すれば、ブランドセーフで高品質な広告在庫にアクセスできます。本記事ではPMPの仕組み、メリット、成功のポイントをわかりやすく解説します。 (44 words, Jan 22, 2026) - [バナーの可能性を超えて：コマースコンテンツを無視できない理由 | JP - Criteo.com](/content/jp/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): バナー広告だけでは拾いきれない「購買の瞬間」。コマースコンテンツが、エンゲージメントの向上や信頼の醸成、そして購入につながる動きを後押しする理由を解説します。 (43 words, Jan 22, 2026) - [エージェンティック・コマースが台頭中――ただし、予想とは違う形で | JP - Criteo.com](/content/jp/blog/agentic-commerce-is-emerging-just-not-the-way-most-people-expect.html): CriteoのCEO、Michael Komasinskiが語る：2026年以降のエージェンティック・コマースで注目すべき5つのポイント。 (37 words, Jan 20, 2026) - [Apresentando Agentic Audiences | BR - Criteo.com](/content/br/blog/introducing-agentic-audiences/index.html): Veja como a solução Agentic Audiences torna a criação de audiências mais inteligente, rápida e eficiente com IA. (1,485 words, Jan 20, 2026) - [AI 에이전트 시대, 크리테오가 바라보는 미래와 광고 전략 | KR - Criteo](/content/kr/blog/reshaping-advertising-strategy-in-the-ai-agent-era/index.html): AI가 소비자의 구매 결정을 이끄는 시대, 크리테오 CTO 인터뷰를 바탕으로 변화하는 소비 행태와 광고 전략을 살펴보고, 브랜드와 마케터가 미래에 대비할 수 있는 데이터 기반 전략과 기술을 소개합니다. (594 words, Jan 19, 2026) - [성공적인 어퍼 퍼널 마케팅 전략: 실질적인 성과로 확인하기](/content/kr/blog/upper-funnel-real-results/index.html): 어퍼 퍼널 캠페인이 매출과 ROI에 효과가 있을지 고민되시나요? 발견 단계에서 고객을 유입하고 참여를 유도하며 전환까지 연결하는 풀 퍼널 전략과 핵심 지표, 실제 성공 사례를 통해 ROI를 높이는 방법을 한눈에 확인해보세요. (1,020 words, Jan 14, 2026) - [2025년 연말 쇼핑 분석: 글로벌 트렌드와 소비자 인사이트 | KR - Criteo](/content/kr/blog/cyber-5-2025-recap/index.html): 블랙 프라이데이와 연말 온라인 쇼핑, 2025년 글로벌 인기 상품과 구매 패턴을 한눈에 확인해보세요. 주요 지역별 데이터와 카테고리별 트렌드를 통해 2026년 마케팅 전략을 효과적으로 수립해보세요. (854 words, Jan 5, 2026) - [2025年サイバー5レポート：世界の購買トレンドから見える消費者行動の変化 | JP - Criteo.com](/content/jp/blog/2025-cyber-five-report/index.html): Criteoは、感謝祭からサイバーマンデーまでの5日間（11月27日~12月1日）における購買行動を分析し、「サイバー5」レポートとして発表しました。 (37 words, Dec 16, 2025) - [Agentic commerce is emerging, just not the way most people expect | Criteo](/content/blog/agentic-commerce-is-emerging-just-not-the-way-most-people-expect.html): Five agentic commerce predictions for 2026 and beyond from Criteo CEO, Michael Komasinski. (1,817 words, Dec 16, 2025) - [智能体商业正在兴起，但方式并非人们所预期 - CN - Criteo](/content/cn/blog/agentic-commerce-is-emerging-just-not-the-way-most-people-expect.html): Criteo首席执行官Michael Komasinski对2026年及未来智能体商业的五项预测。 (68 words, Dec 16, 2025) - [【盛会御礼】 Criteo 20周年記念イベント「Criteo Commerce Connect Japan」 | JP - Criteo.com](/content/jp/blog/criteo-commerce-connect-japan-2025/index.html): Criteoでは去る2025年12月3日、クライアント、代理店、パブリッシャーをはじめ、さまざまなパートナー企業の皆さまをお招きし、20周年記念イベント「Criteo Commerce　Connect」を開催いたしました。 (61 words, Dec 15, 2025) - [Introducing Agentic Audiences | Criteo](/content/blog/introducing-agentic-audiences/index.html): There's a better way to do audience planning. See how Agentic Audiences make audience building smarter, faster, and more streamlined with AI. (1,216 words, Dec 10, 2025) - [AI와 리타겟팅 전략: 단일 플랫폼 vs 다중 플랫폼 운영 | KR - Criteo](/content/kr/blog/the-truth-about-ai-and-retargeting-more-isnt-smarter.html): 리타겟팅 플랫폼을 늘리면 정말 성과가 좋아질까요? 복잡한 광고 생태계에서 단일 플랫폼이 더 스마트한 결과를 만드는 이유를 크리테오 블로그에서 자세히 확인해 보세요. (841 words, Dec 8, 2025) - [크리테오 코리아, 2025 에이전시 어워즈 파트너와 함께 빛낸 시간 | KR - Criteo](/content/kr/blog/2025-criteo-korea-agency-awards/index.html): 크리테오 코리아가 2025 에이전시 어워즈를 개최하고, 한 해 동안 함께 성장한 파트너들의 성과를 진심으로 조명했습니다. AI 기술과 데이터 기반 오디언스 전략 적용을 통한 성공 사례와 성장 방향을 공유하며 파트너들이 크리테오 솔루션을 어떻게 활용해 의미 있는 성과를 만들어냈는지 함께 돌아보는 자리였습니다. 크리테오와 파트너사가 함께 만들어낸 진짜 성과와, 서로를 더욱 아끼고 신뢰하는 파트너십의 깊이를 확인해보세요. (467 words, Dec 8, 2025) - [Criteo Champions Club 2025: 파트너사와 함께 성장한 1년, 그리고 더 큰 가능성을 향해 | KR - Criteo](/content/kr/blog/criteo-champions-club-2025-partner-growth-year-in-review.html): Criteo Champions Club(CCC)은 크리테오의 공식 파트너 리더십 프로그램으로, 선정된 에이전시들이 1년 동안 Criteo Advertising에 대한 전문성을 강화하고 브랜드·업계 내에서 크리테오의 챔피언이자 앰배서더로 활동할 수 있도록 설계되었습니다. 글로벌 부트캠프, 실무 트레이닝, 1:1 컨설팅, 캠페인 실전 적용까지 결합된 이 프로그램은 파트너사의 역량을 높이고 실제 비즈니스 성과로 이어지는 통합 성장 경험을 제공합니다. (843 words, Dec 8, 2025) - [Cyber 5 2025 Recap: The global trends advertisers can’t ignore | Criteo](/content/blog/cyber-5-2025-recap/index.html): This year's Cyber 5 saw notable growth around the world. Explore early trends across regions and verticals as the holiday season continues. (839 words, Dec 5, 2025) - [2025年“黑五网一”回顾：出海品牌不容错过的全球趋势 - CN - Criteo](/content/cn/blog/cyber-5-2025-recap/index.html): 今年“黑五网一”期间，全球范围内实现显著增长。随着假日季持续进行，深入探索各区域与垂直行业的早期趋势动态。 (68 words, Dec 5, 2025) - [Comportamento de consumo online e perspectivas para o Natal 2025 | BR - Criteo.com](/content/br/blog/comportamento-de-consumo-online-e-perspectivas-para-o-natal-2025.html): Insights importantes sobre o comportamento do consumidor durante a temporada de festas e as tendências do comércio eletrônico. (1,107 words, Dec 4, 2025) - [Cross-channel marketing strategies for 2026: A practical guide for small teams | Criteo](/content/blog/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams.html): Learn cross-channel marketing strategies for 2026. Plan once, show up across web, social, video, and retail. (2,310 words, Dec 3, 2025) - [3가지 핵심 변화로 살펴본 2026년 크로스 채널 마케팅 로드맵 | KR - Criteo](/content/kr/blog/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams.html): 크로스 채널 마케팅 캠페인을 어떻게 설계하고 운영할 수 있을까요? 채널별 장단점부터 4단계 실행 로드맵, 실무자들이 자주 묻는 질문과 팁까지 한 번에 확인해보세요. 처음 계획을 세우는 단계부터 실제 캠페인을 실행하고 성과를 확인하는 과정까지, 소규모 마케팅 팀도 부담 없이 따라할 수 있도록 방법을 담았습니다. (2,270 words, Dec 3, 2025) - [Building a Full-Funnel Marketing Strategy that actually works | Criteo](/content/blog/building-for-full-funnel-marketing/index.html): Learn how to build a full-funnel marketing strategy that connects awareness, nurturing, and conversions across channels. (1,148 words, Nov 23, 2025) - [풀 퍼널 마케팅 전략 이해하기: 개념부터 실행 방법까지 | KR - Criteo](/content/kr/blog/building-for-full-funnel-marketing/index.html): 풀 퍼널 마케팅 전략의 핵심 개념과 중요성을 정리했습니다. 퍼널 각 단계별 영향 역할과 측정 방법, 크로스 채널 전략의 중요성, 실무자가 자주 묻는 Q&A까지 한눈에 확인해 보세요. (1,288 words, Nov 23, 2025) - [AIが実現する次世代コマースを制するのは「ハイブリッド型レコメンド」 | JP - Criteo.com](/content/jp/blog/the-future-of-commerce-recommendation-why-hybrid-systems-will-win.html): Criteoは、精度が高くパーソナライズされた商品レコメンドはひとつのソリューションだけで実現できるとは考えていません。Criteo のチーフ AI アーキテクト、Flavian Vasile がその理由を説明します。 (363 words, Nov 20, 2025) - [コンバージョン6.5倍達成事例も紹介！AIが変える成果の方程式とは？Web担Forumミーティング登壇レポート | JP - Criteo.com](/content/jp/blog/web-tan-forum-meeting-2025-report/index.html): Criteoは2025年11月6日と7日の2日間、東京・赤坂で開催された「Web担当者Forumミーティング2025秋」に参加しました。 (39 words, Nov 19, 2025) - [스폰서드 상품 광고 전략: 구매 의도 높은 고객을 사로잡는 실전 가이드 | KR - Criteo](/content/kr/blog/sponsored-products-your-go-to-for-reaching-high-intent-shoppers.html): 스폰서드 상품 광고로 구매 의도 높은 고객을 타겟팅하고 전환율과 ROI를 극대화하세요. 다른 광고 유형과 비교하며 효과적인 활용 방법도 확인해보세요. (736 words, Nov 18, 2025) - [스폰서드 상품 광고 가이드: 브랜드 매출과 가시성 강화하는 방법 | KR - Criteo](/content/kr/blog/boost-your-brand-with-sponsored-products-ads/index.html): 스폰서드 상품 광고를 활용해 브랜드를 강화하고 매출을 촉진하는 방법을 자세히 알아보세요. 리테일러 웹사이트와 앱에서 광고가 어떻게 작동하는지, 구매 전환을 극대화하는 전략까지 단계별로 확인해 보세요. (537 words, Nov 17, 2025) - [跨境出海营销人员如何利用AI精准破圈，提升营销效果？ - CN - Criteo](/content/cn/blog/ai-for-performance-marketers/index.html): 与您分享出海营销人员应如何通过AI提升营销效果。拒绝空谈，只谈干货！ (87 words, Nov 16, 2025) - [What’s next for retail media: A 2026 outlook | Criteo](/content/blog/whats-next-for-retail-media-a-2026-outlook/index.html): What can we expect for retail media next year? Our President of Retail Media, Sherry Smith, shares her 2026 retail media predictions. (1,151 words, Nov 12, 2025) - [3가지 핵심 변화로 살펴본 2026 리테일 미디어 전망 | KR - Criteo](/content/kr/blog/whats-next-for-retail-media-a-2026-outlook/index.html): 2026년 리테일 미디어는 어떻게 변화할까요? 셰리 스미스(Sherry Smith), 크리테오 리테일 미디어 총괄이 분석한 3가지 핵심 변화를 통해 전략적 인사이트를 확인해 보세요. (396 words, Nov 12, 2025) - [Non solo banner: perché i contenuti commerce non vanno ignorati | IT - Criteo](/content/it/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Scopri come l’integrazione di contenuti commerce consente di ottenere interazioni, costruire relazioni di fiducia e aumentare le conversioni. (345 words, Nov 11, 2025) - [리타겟팅 vs 리마케팅: 차이점과 활용 전략 | KR - Criteo](/content/kr/blog/retargeting-vs-remarketing-whats-the-difference/index.html): 리타겟팅과 리마케팅의 차이점과 활용법을 한눈에 정리했습니다. 두 전략을 적절히 활용해 잠재 고객의 관심을 되살리고, 재방문과 구매 전환을 극대화하세요. 지금 확인하고 브랜드의 마케팅 전략에 바로 적용해 보세요. (852 words, Nov 7, 2025) - [The rise of the algorithmic traveler | Criteo](/content/blog/the-rise-of-the-algorithmic-traveler/index.html): Discover five data-backed trends from Criteo’s Winter 2025 Travel Pulse revealing how AI, intent, and value are reshaping the traveler journey. (1,079 words, Nov 6, 2025) - [The rise of the algorithmic traveler | KR - Criteo](/content/kr/blog/the-rise-of-the-algorithmic-traveler/index.html): AI 시대, 여행 소비는 어떻게 달라지고 있을까요? 글로벌 및 한국 소비자 데이터를 기반으로 2025 하반기 여행 트렌드와 마케터를 위한 실전 인사이트를 확인해 보세요. 크리테오 2025 하반기 글로벌 여행 트렌드 리포트를 통해 2026년 1분기 여행 마케팅 전략을 효과적으로 수립해보세요. (1,046 words, Nov 6, 2025) - [마케터를 위한 AI 딥 러닝과 머신 러닝 핵심 정리 | KR - Criteo](/content/kr/blog/deep-learning-vs-machine-learning-a-marketers-cheat-sheet.html): 디지털 광고에서 머신 러닝과 딥 러닝이 어떻게 활용되는지, 마케터가 반드시 알아야 할 핵심 포인트를 정리했습니다. 실제 캠페인 사례와 적용 방법을 살펴보고, 광고 성과를 바로 개선할 수 있는 실용적인 인사이트를 확인해 보세요. (966 words, Nov 6, 2025) - [Built Different: Travel Audiences | Criteo](/content/blog/built-different-travel-audiences/index.html): The last in our Built Different series covers Criteo Travel Audiences, combining real booking data with commerce intelligence to reach high-intent travelers. (836 words, Oct 30, 2025) - [PMP-Deals: Markensichere digitale Werbung leicht gemacht | DE - Criteo.com](/content/de/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Markensichere Premium Ad-Platzierungen mit PMP Deals – perfekt für Agenturen, die nach effizienter programmatischer Werbung suchen. (1,217 words, Oct 30, 2025) - [What are Commerce Audiences? Predicting the Unpredictable](/content/fr/blog/predicting-the-unpredictable-what-are-commerce-audiences.html): Découvrez la puissance des audiences commerce et comment des signaux d’achat uniques redéfinissent le ciblage publicitaire. (901 words, Oct 30, 2025) - [Über das Banner hinaus: Warum sich Commerce Content nicht ignorieren lässt | DE - Criteo.com](/content/de/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Findet heraus, wie die Integration von Commerce Content das Engagement steigert, Vertrauen schafft und die Conversion-Rate über das Banner hinaus pusht. (941 words, Oct 29, 2025) - [Criteo CTO が語る「エージェンティック・コマース」の未来　～ad:tech tokyo 2025 | JP - Criteo.com](/content/jp/blog/criteo-cto-on-the-future-of-agentic-commerce-at-adtech-tokyo-2025.html): 去る10月22日から24日の3日間、東京・六本木ミッドタウンおよびザ・リッツ・カールトン東京にて、日本最大級のマーケティングカンファレンス「ad:tech tokyo 2025」が開催されました。 (39 words, Oct 28, 2025) - [以AI驱动商业，Criteo助力中国企业扬帆出海——Criteo圆桌讨论会北京成功举办 - CN - Criteo](/content/cn/blog/ai-driven-business-criteo-helps-chinese-enterprises-go-global-criteo-roundtable.html): 2025年10月28日，北京 – 全球领先的数字广告平台Criteo（纳斯达克代码：CRTO）近日于北京举办了以“智领变革，AI重塑商业未来 ” 为主题的圆桌讨论会，首次向中国市场系统阐释了其Agentic Commerce（智能体商业）策略—— 凭借其全球海量的商业数据与强大的AI技术引擎，助力中国出海企业实现全球增长。 随着近一年生成式人工智能的爆发式增长，AI已深度渗透至消费者的购物旅程中。据Omnicom Media Group报告显示，近四分之一的搜索请求由AI驱动，AI搜索正成为新的购物渠道。在这一背景下，数字广告的下一波浪潮Agentic AI 已悄然来临。与仅能响应指令的传统AI不同，Agentic AI在预设目标与授权范围内，能够执行自主规划、工具调用与任务闭环，为商业与营销模式带来系统性变革的潜力 。 从“机器学习”到“智能体”， AI技术演进与消费者行为变革 Criteo首席技术官Diarmuid Gill在主题演讲中深入剖析了AI技术层级的演进：“从基于数据统计的机器学习，到依赖大规模算力的深度学习，再到处理文本序列的大语言模型，如今我们已进入能够规划、行动并使用工具执行任务的AI Agent时代。” “在美国与英国的用户调研中，85%的受访者在购物过程中使用AI工具，其中71%的用户每周使用，87%的用户同时使用多个AI工具。这一趋势覆盖服装（78%）、电子产品（76%）、旅游（60%）和日用品（59%）等多个垂直行业。” Criteo最新研究显示，消费者购物过程中对AI的应用呈现稳定增长态势 ，“特别值得注意的是，94%的消费者在商品发现阶段使用AI，85%用于比价，67%借助AI完成最终购买决策。” Diarmuid进一步分析道：“当前Agentic Commerce的应用主要集中在商品发现与比价阶段，消费者的最终决策环节仍有待进一步成熟。我们通过平台点击流数据、会话及转化事件的监测清晰地观察到这一趋势。这表明AI已成为消费者购物旅程中不可或缺的伙伴，品牌方需要尽快布局智能体驱动的营销策略，以把握这一重要的增长机遇。”  AI的效能已在Criteo服务的众多中国出海先锋中得到验证。国内高端假发品牌Unice 借助Criteo的新一代AI解决方案，实现了销售额的大幅提升；扫地机器人品牌Aiper 则通过再营销广告针对弃购用户，转化率提升了365%；而全球便携储能行业知名企业Jackery，更是凭借Criteo的视频广告，实现了广告支出回报率（ROAS）飙升500% 的卓越表现。这些案例生动表明，由数据与AI驱动的智能营销，正直接转化为中国品牌在国际市场上的核心竞争力。 Diarmuid强调：“在Criteo，我们每年在新增性能算法和变量上运行超过10万次测试。我们打造的并非通用AI，而是经过二十年商业场景锤炼、专注于提升广告回报与商业成果的‘商业AI’。这正是我们能够帮助阿里巴巴集团，美的、Jackery、Dreame、Apier 等优秀中国品牌实现增长突破的技术底气。” 万亿数据基石与二十年AI积淀，赋能中国企业出海 这一前瞻性布局与卓越成效的背后，是Criteo深耕行业二十年所构建的坚实壁垒。 Criteo的人工智能广告平台独家实现了每年超过一万亿美元的销售额，并拥有来自全球17,000家广告客户（包括约4,000个品牌和200多个零售媒体网络）的第一方数据。其庞大的消费者图谱每日活跃用户超7.2亿，为AI模型提供了无与伦比的训练基础。  Criteo大中华区董事总经理王丹丽表示：“在Criteo成立20周年的里程碑时刻，我们正以全新的姿态，更深度地拥抱中国市场，助力本土品牌扬帆出海。在中国市场的实践，也正持续反哺和赋能Criteo的全球战略布局。Agentic AI正是下一阶段的技术演进方向——这种超级智能体将帮助中国企业更智慧地思考、更敏捷地行动，在全球舞台占据领先地位。” “中国是Criteo 亚太区的第三大市场，对我们全球战略意义重大。我们深刻理解中国企业在出海过程中面临的机遇与挑战，也清晰地看到零售与电商生态正在以前所未有的速度演进。”Criteo亚太区执行总经理卢思维在总结中指出。 当前业界正迈入一个全新纪元——AI正在重塑人们的商业体验。Criteo的独特优势正在引领这一新篇章，凭借其海量的商业数据，以及一系列AI驱动的商业解决方案，帮助消费者以更直观、更有价值的方式发现心仪的产品和服务。   – END –  Criteo（纳斯达克代码：CRTO）作为全球领先的广告平台，致力于连接品牌主、代理商、零售商及媒体方构建全球商业生态系统。借助其强大的AI技术，Criteo 广告平台独家实现每年超过一万亿美元的商业交易额，助力广告主高效触达消费者、激发购物需求，打造高度个性化的体验。 拥有遍布全球的数千家客户与合作伙伴，覆盖从零售到数字商业的广泛场景， Criteo 持续为企业提供推动绩效和业务增长所需的技术、工具与洞察。 (49 words, Oct 28, 2025) - [새롭게 선보이는 크리테오 커머스 그리드의 프로그래매틱 개런티 딜을 만나보세요 | KR - Criteo](/content/kr/blog/introducing-programmatic-guaranteed-deals-on-commerce-grid.html): 크리테오가 커머스 그리드(Commerce Grid)에 새로운 프로그래매틱 개런티 딜(PG 딜)을 도입했습니다. 고정된 금액으로 게재를 보장하고, 구매자와 매체사 모두에게 안심할 수 있는 거래 환경을 제공합니다. (467 words, Oct 27, 2025) - [2025 홀리데이 시즌: 블랙 프라이데이 및 연말연시 소비자 트렌드와 인사이트 | KR - Criteo](/content/kr/blog/black-friday-and-holiday-festive-season-consumer-insights-2.html): 미국, 영국, 프랑스 등 주요 시장의 소비자 1만여 명을 대상으로 한 설문 조사에서 도출된 인사이트를 통해, 2025 블랙 프라이데이와 연말연시 시즌의 소비자 트렌드와 행동을 한눈에 확인하세요. (934 words, Oct 23, 2025) - [Black Friday Countdown 2025: conexões, insights e preparação estratégica para a 6ª edição do nosso maior evento | BR - Criteo.com](/content/br/blog/black-friday-countdown-2025/index.html): Criteo Black Friday Countdown 2025: insights, dados e estratégias para preparar seu e-commerce com inteligência em tempo real e conexões valiosas. (705 words, Oct 22, 2025) - [IA para profissionais de marketing de performance: como se destacar (e impulsionar os resultados) | BR - Criteo.com](/content/br/blog/ai-for-performance-marketers/index.html): O hype da IA está tirando o sono? Veja como os profissionais de marketing de performance estão usando a IA para impulsionar resultados reais. (1,075 words, Oct 22, 2025) - [비용 절감과 성과 극대화를 위한 스마트한 광고 전략 | KR - Criteo](/content/kr/blog/spend-less-perform-more-with-smarter-scaling/index.html): 구글, 메타 외부에서도 광고 비용은 줄이고 ROI는 높이는 스마트 광고 전략을 확인하세요. 광고 도달 범위 확장, ROI 향상 방법부터 실제 성공 사례까지 자세히 알아보세요. (557 words, Oct 20, 2025) - [소비자 관심을 구매로 전환하는 온사이트 비디오 광고 전략 | KR - Criteo](/content/kr/blog/how-onsite-video-captures-attention-and-converts-shoppers.html): 온라인 시장 경쟁 속에서 브랜드가 소비자의 관심을 구매로 연결하는 온사이트 비디오 광고 전략을 자세히 알아보세요. 실제 사례, 데이터 기반의 성과, 성공적인 캠페인 운영 5가지 팁까지 확인하세요. (726 words, Oct 20, 2025) - [에이전틱 AI 시대의 리테일 미디어 | KR - Criteo](/content/kr/blog/retail-media-in-the-agentic-era/index.html): 에이전틱 AI가 리테일 미디어의 구매 여정과 광고 운영 방식을 어떻게 변화시키는지 3가지 핵심 트렌드로 살펴보세요. 데이터 기반 의사결정부터 광고 최적화까지, 유통사와 브랜드가 준비해야 할 대응 전략을 크리테오 블로그에서 만나보세요. (1,052 words, Oct 20, 2025) - [AI 입문부터 활용 전략까지: 2025년 마케터를 위한 실전 가이드 | KR - Criteo](/content/kr/blog/ai-in-advertising/index.html): 광고 마케팅에서 AI의 역할과 활용 방법을 실제 사례로 확인하세요. 생성형 AI와 예측형 AI의 차이, 퍼널 전반에서 AI가 작동하는 방식, 성공적인 AI 도입을 위한 4단계 가이드를 통해 다음 캠페인에 바로 적용해보세요. (251 words, Oct 20, 2025) - [Uber Japan×コカ・コーラ ボトラーズジャパン×Criteo、 担当者が語る「リテールメディア」の魅力、課題と今後の展望 【登壇報告】 Retail Media Summit 2025 – DAY 2 | JP - Criteo.com](/content/jp/blog/appeal-challenges-and-future-outlook-of-retail-media-day-2.html): 本ブログでは2日目に行われたCriteo、Uber Japan、コカ・コーラ ボトラーズジャパンによるトークセッションの概要をご紹介します。 (44 words, Oct 15, 2025) - [リテールメディアが拓く新たな消費者体験 【登壇報告】 Retail Media Summit 2025 - DAY 1 | JP - Criteo.com](/content/jp/blog/new-consumer-experiences-unlocked-by-retail-media-day-1.html): 去る2025年10月8日・9日の2日間、日本最大規模のリテールメディアイベント「Retail Media Summit 2025」が開催され、Criteoはプラチナスポンサーを務めるとともに、社員2名がスピーカーとして登壇しました。 (40 words, Oct 15, 2025) - [Black Friday and Holiday-Festive Season: Consumer Insights | Criteo](/content/blog/black-friday-and-holiday-festive-season-consumer-insights.html): New insights from a survey of more than 10,000 shoppers show how consumers are gearing up for a bigger, more connected holiday season. (811 words, Oct 15, 2025) - [2025 글로벌 소비재 트렌드 리포트: 꼭 알아야하는 5가지 소비자 행동 패턴 변화와 대응 전략 | KR - Criteo](/content/kr/blog/five-cpg-shopper-truths-from-our-new-global-cpg-pulse.html): 2025 글로벌 소비재 트렌드 리포트에서 소비 행태 변화와 인사이트를 통해 브랜드의 고객 충성도, 가시성, 전환율을 높이는 방법을 확인해 보세요. (653 words, Oct 15, 2025) - [The Future of Commerce Recommendation: Why Hybrid Systems Will Win | Criteo](/content/blog/the-future-of-commerce-recommendation-why-hybrid-systems-will-win.html): At Criteo, we believe the future of recommendation won't be just one solution, but two. Flavian Vasile, our Chief AI Architect, explains why. (416 words, Oct 14, 2025) - [Introducing Programmatic Guaranteed Deals on Commerce Grid | Criteo](/content/blog/introducing-programmatic-guaranteed-deals-on-commerce-grid.html): We're launching Programmatic Guaranteed on Commerce Grid. Guaranteed delivery, fixed pricing, and more peace of mind for everyone. (572 words, Oct 9, 2025) - [Au-delà de l'annonce : pourquoi le commerce de contenu ne peut être ignoré | FR - Criteo.com](/content/fr/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Découvrez comment l’intégration du commerce de contenu stimule l’engagement, renforce la confiance et augmente les conversions, au-delà de l'annonce. (1,142 words, Oct 4, 2025) - [新タグライン「For the love of commerce ～コマースに愛を」を発表 ～オンラインショッピングに喜びを取り戻そう！ | JP - Criteo.com](/content/jp/blog/criteo-announces-new-tagline-for-the-love-of-commerce-bringing-joy-back-to-online-shopping.html): 買い物はただの「作業」ではなく、心を動かす体験であるべき。そんな想いを込めて、Criteoは新しいタグライン「 […] (63 words, Oct 1, 2025) - [PMP-сделки — простой и безопасный инструмент диджитал-рекламы | RU - Criteo.com](/content/ru/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Рассказываем о безопасном для брендов премиум-размещении благодаря PMP-сделкам — идеальном инструменте для агентств, которые хотят эффективно закупать рекламу по программатик-модели. (1,076 words, Sep 28, 2025) - [PMP市场交易：品牌安全数字广告的破局之道 - CN - Criteo](/content/cn/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): 借助PMP市场交易，揭秘品牌安全广告一站式解决方案，直触优质广告位资源。十分适合寻求高效程序化广告服务的代理商。 (61 words, Sep 24, 2025) - [O cenário do supply em transformação: 5 perguntas para fazer às suas SSPs | BR - Criteo.com](/content/br/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): As agências estão repensando as parcerias de SSP em favor de caminhos de supply transparentes e orientados para performance. Eis o porquê. (1,105 words, Sep 23, 2025) - [Transações de PMP: publicidade digital com brand safety facilitada | BR - Criteo.com](/content/br/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Descubra posicionamentos de anúncios premium com transações de PMP. Perfeito para agências que buscam publicidade programática eficiente com brand safety. (552 words, Sep 22, 2025) - [Новый горизонт предложения: пять вопросов к SSP | RU - Criteo.com](/content/ru/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): Агентства пересматривают подход к сотрудничеству с SSP-платформами и предпочитают прозрачные закупки с ориентацией на эффективность. (258 words, Sep 22, 2025) - [Retargeting vs. remarketing: What’s the difference? | Criteo](/content/blog/retargeting-vs-remarketing-whats-the-difference/index.html): Discover what makes retargeting and remarketing different, when to use each, and how both boost scalable conversions. (971 words, Sep 20, 2025) - [Além do banner: por que o conteúdo comercial não pode ser ignorado | BR - Criteo.com](/content/br/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Descubra como a integração de conteúdo comercial impulsiona engajamento, cria confiança e aumenta conversões além do banner. (1,174 words, Sep 19, 2025) - [Five CPG shopper truths from our new Global CPG Pulse — and what to do about them | Criteo](/content/blog/five-cpg-shopper-truths-from-our-new-global-cpg-pulse.html): Discover key insights from the Global CPG Pulse 2025 on shopper behavior and strategies to boost brand loyalty, visibility, and conversions. (836 words, Sep 19, 2025) - [For the love of commerce：Criteo ブランド、進化の理由 | JP - Criteo.com](/content/jp/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): Criteo ブランドは、コマース・エコシステムを構築し続け、AI を活用した未来を形作るコミットメントとして進化しています。 (54 words, Sep 19, 2025) - [ブラックフライデーは“年末商戦の始まり”：最新データと成功のポイント | JP - Criteo.com](/content/jp/blog/black-friday-latest-data-and-key-points-for-success.html): ブラックフライデーは11月の第4木曜日で、世界最大級のセールイベントが行われる日です。特にオンラインショッピングの普及とともに「サイバー６」（＝ブラックフライデーから翌週の水曜日までの6日間）は、1年のうちで消費者の購買意欲が最も高まる時期として注目を集めています。 (58 words, Sep 18, 2025) - [What the last ten years in ad tech can tell us about the next ten in retail media | Criteo](/content/blog/what-the-last-ten-years-in-ad-tech-can-tell-us-about-the-next-ten-in-retail-media.html): Michael Rasmussen, SVP of Product Marketing at Criteo, shares eight lessons for retailers from programmatic’s journey to digital dominance. (2,125 words, Sep 18, 2025) - [Built Different: Commerce In-Market Audiences | Criteo](/content/blog/built-different-commerce-in-market-audiences/index.html): The second in our Built Different series looks at Commerce In‑Market audiences, built from real shopper signals to reach people ready to buy. (871 words, Sep 17, 2025) - [サプライ業界の転換期：SSP に問うべき5つの質問 | JP - Criteo.com](/content/jp/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): 広告代理店は透明性の高い、パフォーマンス重視のサプライパスを求めて SSP パートナーシップを見直す流れに。その理由を解説します。 (52 words, Sep 17, 2025) - [AI in advertising: A practical guide for modern marketers | Criteo](/content/blog/ai-in-advertising/index.html): AI in advertising is no longer a nice-to-have – it's a must for any marketer. But with all the noise, just where do you begin? (1,353 words, Sep 16, 2025) - [Deep learning vs. machine learning: A marketer’s cheat sheet | Criteo](/content/blog/deep-learning-vs-machine-learning-a-marketers-cheat-sheet.html): Deep learning? Machine learning? There's a lot of AI chatter right now. Let's cut through the noise to clearly define these two technologies. (708 words, Sep 16, 2025) - [IA na publicidade: Um guia prático para profissionais de marketing modernos | BR - Criteo.com](/content/br/blog/ai-in-advertising/index.html): AI in advertising is no longer a nice-to-have – it's a must for any marketer. But with all the noise, just where do you begin? (1,389 words, Sep 16, 2025) - [KI in der Werbung: Ein praktischer Leitfaden für moderne Marketer | DE - Criteo.com](/content/de/blog/ai-in-advertising/index.html): KI in der Werbung ist nicht länger ein Nice-to-have, sondern ein Muss für jeden Marketer. Doch wo fängt man bei dem ganzen Trubel an? (405 words, Sep 16, 2025) - [PMP 딜: 브랜드 안전과 프리미엄 인벤토리를 동시에 | KR - Criteo](/content/kr/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): PMP 딜로 브랜드 안전이 보장된 프리미엄 광고를 집행해 보세요. 크리테오 블로그에서 PMP 딜과 오픈 익스체인지의 장단점을 비교하고, 체크리스트를 통해 프로그래매틱 광고 효율을 극대화하세요. (1,016 words, Sep 16, 2025) - [For the love of commerce: Darum entwickeln wir unsere Brand weiter | DE - Criteo.com](/content/de/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): Die Criteo-Brand entwickelt sich weiter – als Ausdruck des Engagements, das Commerce-Ökosystem weiter auszubauen und seine KI-gestützte Zukunft zu gestalten. (625 words, Sep 15, 2025) - [For the love of commerce : pourquoi notre marque évolue | FR - Criteo.com](/content/fr/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): La marque Criteo évolue pour réaffirmer son engagement à continuer de développer l’écosystème du commerce et à façonner son avenir grâce à l’intelligence artificielle. (732 words, Sep 15, 2025) - [Die Supply-Landschaft im Wandel: Diese 5 Fragen solltet ihr euren SSPs jetzt stellen | DE - Criteo.com](/content/de/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): Agenturen hinterfragen ihre bisherigen SSP-Partnerschaften – zugunsten von transparenter, stärker Performance-orientierter Supply Paths. Hier die Gründe dafür. (1,002 words, Sep 10, 2025) - [Retail media’s incremental impact is bigger than you think  | Criteo](/content/blog/retail-medias-incremental-impact-is-bigger-than-you-think.html): Learn how brands are unlocking full-funnel growth by measuring the incremental impact that traditional KPIs often miss. (630 words, Sep 9, 2025) - [La supply in continua evoluzione: 5 domande da porre alle tue SSP | IT - Criteo](/content/it/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): Le agenzie stanno rivedendo le partnership con le SSP per ottenere percorsi con offerte trasparenti e dalle migliori prestazioni. Ecco perché. (1,126 words, Sep 7, 2025) - [변화하는 SSP(서플라이 사이드 플랫폼) 환경: 에이전시가 지금 물어야 할 5가지 질문 | KR - Criteo](/content/kr/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): 에이전시들은 빠르게 변화하는 광고 환경 속에서 투명하고 퍼포먼스 중심의 SSP 파트너십을 선택택하고 있습니다. 지금, 더 나은 광고 전략을 위해 꼭 물어봐야 할 5가지 핵심 질문을 확인해 보세요. (386 words, Sep 7, 2025) - [스마트 시그널: 더 똑똑한 전자제품 마케팅 캠페인을 위한 6가지 트렌드 | KR - Criteo](/content/kr/blog/trends-to-spark-smarter-consumer-electronics-campaigns.html): 크리테오의 2025 글로벌 디지털 가전 제품 트렌드 리포트에서 공개된 최신 인사이트를 활용해 캠페인 전략을 강화 해 보세요. (866 words, Sep 1, 2025) - [PMP Deals: Publicidad digital segura y sin complicaciones | ES - Criteo](/content/es/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Descubre ubicaciones de anuncios prémium y seguras con acuerdos PMP. Perfectas para agencias que quieren ofrecer una publicidad programática eficiente. (581 words, Aug 31, 2025) - [Retail media in the agentic era | Criteo](/content/blog/retail-media-in-the-agentic-era/index.html): Our Head of Platform Strategy, Michael Greene, explores how AI agents will transform retail media and what retailers and brands can do to adapt. (1,210 words, Aug 21, 2025) - [Retail media na era agentiva | BR - Criteo.com](/content/br/blog/retail-media-in-the-agentic-era/index.html): Nosso Head de Platform Strategy, Michael Greene, explora como os agentes de IA transformarão a retail media. (1,355 words, Aug 21, 2025) - [Your 2025 Diwali playbook: Data-backed tips for campaign success | Criteo](/content/blog/your-2025-diwali-playbook-data-backed-tips-for-campaign-success.html): This Diwali season, let data be your firecracker. Discover when shoppers splurge, what they buy, and how to shine brighter than the rest. (696 words, Aug 19, 2025) - [広告予算の基本：広告費を最大限に活かす方法 | JP - Criteo.com](/content/jp/blog/ad-budgeting-101-maximize-your-media-spend/index.html): 賢い予算設計で、すべての広告費を成果につなげましょう。 (167 words, Aug 18, 2025) - [Built Different: Commerce Affinity Audiences | Criteo](/content/blog/built-different-commerce-affinity-audiences/index.html): In the first of a new series, discover how Commerce Affinity Audiences use real-time shopping data to supercharge campaigns in any DSP. (699 words, Aug 13, 2025) - [타겟팅의 새로운 기준: 1편 관심사 기반 타겟 커머스 오디언스 (Commerce Affinity Audiences) 활용법 | KR - Criteo](/content/kr/blog/built-different-commerce-affinity-audiences/index.html): 크리테오 커머스 오디언스를 깊게 알아보는 새로운 시리즈를 시작합니다. 그 첫번째로, 관심사 기반 타겟 커머스 오디언스(Commerce Affinity Audiences)가 어떻게 실시간 쇼핑 데이터를 활용해 DSP 캠페인의 성과를 높이는지 확인 해 보세요 (765 words, Aug 13, 2025) - [뷰티 마케팅의 판을 바꾸는 5가지 소비자 행동 트렌드 | KR - Criteo](/content/kr/blog/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing.html): 크리테오의 2025 글로벌 헬스&뷰티 트렌드 리포트에서 얻은 인사이트로 전략을 새롭게 다듬어보세요. 이제 뷰티 마케팅도 변화를 맞이할 때입니다. (653 words, Aug 13, 2025) - [How to market your business in 2025: 7 steps that actually work | Criteo](/content/blog/7-steps-how-to-market-your-business-2025/index.html): Discover proven strategies to market your business. Learn cross-channel-marketing best practices and campaign launch tips for SMBs. (481 words, Aug 10, 2025) - [IA sob medida para o e-commerce: transformando dados em resultados | BR - Criteo.com](/content/br/blog/ia-sob-medida-para-o-e-commerce-transformando-dados-em-resultados.html): Descubra como a IA especializada da Criteo usa dados reais e modelos próprios para gerar performance no e-commerce. DeepKNN, personalização e escala. (787 words, Aug 7, 2025) - [Commerce Grid: uma nova era de monetização e performance para publishers, media owners e varejistas | BR - Criteo.com](/content/br/blog/commerce-grid-uma-nova-era-de-monetizacao-e-performance-para-publishers-media-owners-e-varejistas.html): Descubra como a Commerce Grid da Criteo conecta mídia programática a dados reais de compra para publishers, media owners e varejistas escalarem resultados. (827 words, Aug 7, 2025) - [Dia dos Pais no comércio eletrônico: o que os números de 2024 nos dizem sobre as expectativas para 2025 | BR - Criteo.com](/content/br/blog/dia-dos-pais-no-comercio-eletronico/index.html): Dia dos Pais 2024 no e-commerce superou expectativas com +4% em vendas. Veja projeções para 2025 e como varejistas podem se beneficiar dos das ferramentas e soluções da Criteo. (814 words, Aug 5, 2025) - [Smart signals: 6 trends to spark smarter consumer electronics campaigns | Criteo](/content/blog/trends-to-spark-smarter-consumer-electronics-campaigns.html): Plug into insights from Criteo’s latest Global Consumer Electronics Pulse 2025 to boost your next campaign's strategies. (1,047 words, Aug 4, 2025) - [从信号到行动：六大趋势引领消费电子营销新方向 - CN - Criteo](/content/cn/blog/trends-to-spark-smarter-consumer-electronics-campaigns.html): Criteo《2025消费类电子产品全球趋势与洞察报告》，助力出海企业营销升级 (98 words, Aug 4, 2025) - [From Scroll to Sale: How Onsite Video Captures Attention and Converts Shoppers | Criteo](/content/blog/how-onsite-video-captures-attention-and-converts-shoppers.html): Discover how retail media onsite video boosts engagement and sales at the point of purchase. Learn strategies for effective retail media video campaigns. (798 words, Jul 30, 2025) - [AI for performance marketers: How to cut through the noise (and boost results) | Criteo](/content/blog/ai-for-performance-marketers/index.html): Drowning in AI hype? Here's how performance marketers are really using AI to boost results. No fluff, just good stuff. (1,034 words, Jul 30, 2025) - [마케팅 AI 툴로 광고 성과를 높이는 방법: 퍼포먼스 마케터를 위한 실전 가이드 | KR - Criteo](/content/kr/blog/ai-for-performance-marketers/index.html): 퍼포먼스 마케터들이 AI 기반 마케팅 툴로 광고 성과를 극대화하는 실질적인 방법을 확인해보세요. 예측 입찰, 오디언스 타겟팅, 크리에이티브 자동화 등 바로 실행 가능한 인사이트를 제공합니다. (411 words, Jul 30, 2025) - [美容業界の革新：マーケティングの未来を創る5つのショッピングトレンド | JP - Criteo.com](/content/jp/blog/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing.html): Criteo の最新レポートで消費者のインサイトを理解し、戦略を刷新しましょう。美容業界のマーケティングにも新たなアプローチが求められています。 (34 words, Jul 29, 2025) - [Comércio se faz com amor: é por isso que nossa marca evolui | BR - Criteo.com](/content/br/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): A marca Criteo evolui o compromisso de construir o ecossistema de comércio e moldar seu futuro alavancado por IA. (908 words, Jul 29, 2025) - [Dez verdades do commerce media: os princípios detrás das melhores oportunidades de publicidade digital | BR - Criteo.com](/content/br/blog/10-commerce-media-truths/index.html): Learn the key tenets that underpin commerce media – and why it's the pivotal category everybody's talking about. (470 words, Jul 29, 2025) - [Smarter ways to prove ad impact: Criteo's flexible approach to incrementality  | Criteo](/content/blog/criteos-flexible-approach-to-incrementality/index.html): Discover how Criteo makes incrementality measurement easier, faster, and more flexible for today's marketers. (550 words, Jul 22, 2025) - [Meet the Retailer: Uber Advertising’s secrets to retail media success in Australia | Criteo](/content/blog/meet-the-retailer-uber-advertising-australia/index.html): Discover how Uber Advertising leverages real-time insights and innovative retail media solutions to drive engagement and conversions. (921 words, Jul 20, 2025) - [Meet the Retailer: Uber Advertising’s secrets to retail media success in Australia | KR - Criteo](/content/kr/blog/meet-the-retailer-uber-advertising-australia/index.html): 우버 광고가 실시간 인사이트와 혁신적인 리테일 미디어 솔루션으로 고객들의 브랜드 참여와 전환을 이끌어낸 전략을 확인 해 보세요 (831 words, Jul 20, 2025) - [キーワードは「柔軟さ」と「AI」　～ 旅行に関する消費者トレンド | JP - Criteo.com](/content/jp/blog/spring-summer-2025-travel/index.html): 実際に、消費者の意識や行動にはどのような変化が起きているのでしょうか。今回は、Criteoが実施した最新の消費者調査の結果をもとに、今夏の旅行に関する消費者トレンドをご紹介します。 (88 words, Jul 16, 2025) - [Legacy display is failing retailers—here’s what needs to change | Criteo](/content/blog/legacy-display-is-failing-retailers/index.html): Three things most onsite display campaigns are missing—and how a retail-first solution can solve the challenges brought on by legacy tools. (1,049 words, Jul 16, 2025) - [美妆新突破：消费者五大趋势引领营销未来 - CN - Criteo](/content/cn/blog/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing.html): 深度解析Criteo最新报告中的相关见解，焕活品牌营销策略——美妆行业营销同样亟需一场范式升级。 (102 words, Jul 16, 2025) - [AI 어시스턴트를 넘어 에이전트 커머스를 향한 여정 : 크리테오가 그리는 AI 시대의 새로운 비전 | KR - Criteo](/content/kr/blog/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era.html): 크리테오 최고제품책임자(CPO) 토드 파슨스가 AI 어시스티드 및 에이전트 기반 커머스의 미래와, 그 속에서 크리테오와 브랜드, 리테일러들이 맞이할 새로운 기회를 소개합니다. (1,059 words, Jul 13, 2025) - [Powering AI-Assisted and Agentic Commerce: Criteo’s Vision for the Next AI Era | Criteo](/content/blog/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era.html): Our Chief Product Officer, Todd Parsons, shares Criteo’s vision for AI-assisted and agentic commerce—and their exciting opportunities for Criteo, brands and retailers, consumers, and the commerce media industry. (1,373 words, Jul 7, 2025) - [Impulsionando o comércio assistido por IA e agentivo: a visão da Criteo para a próxima era da IA | BR - Criteo.com](/content/br/blog/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era.html): Nosso Chief Product Officer, Todd Parsons, compartilha a visão da Criteo em relação ao comércio assistido por IA e agentivo. (1,498 words, Jul 7, 2025) - [KI-gestützter und Agentic Commerce: Criteos Vision für die nächste KI-Ära | DE - Criteo.com](/content/de/blog/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era.html): Unser Chief Product Officer, Todd Parsons, erläutert die Vision von Criteo für KI-gestützten und Agentic Commerce. Dabei geht er auf die großartigen Chancen für Criteo, Brands, Retailer, Konsumenten und die Commerce Media-Industrie ein. (1,175 words, Jul 7, 2025) - [커머스를 향한 진심, 크리테오의 새로운 브랜드 챕터를 소개합니다 | KR - Criteo](/content/kr/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): 크리테오는 창립 20주년을 맞아, 커머스 생태계를 더욱 정교하고 강력하게 연결하기 위한 새로운 브랜드 방향성과 태그라인을 공개합니다. 우리는 기술 중심의 진화를 넘어, AI로 연결되는 더 스마트하고 따뜻한 커머스의 미래를 함께 만들어가고자 합니다. (595 words, Jul 6, 2025) - [For the love of commerce: 我们如何持续发展品牌 - CN - Criteo](/content/cn/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): Criteo 近日发布全新品牌标语，这一标语凝聚了Criteo对客户、合作伙伴以及 AI 驱动未来发展的坚定承诺。 (78 words, Jul 1, 2025) - [Beauty breakthrough: 5 shopper trends shaping the future of marketing | Criteo](/content/blog/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing.html): Get the glow-down on insights from Criteo's latest report to refresh your strategies, because beauty marketing deserves a makeover too. (591 words, Jun 26, 2025) - [春夏の旅行トレンド：コスパ意識が高い旅行者による旅行業界の再編 | JP - Criteo.com Global Travel Industry Trends 2025 H1 Q2 Q3 Free Report](/content/jp/blog/how-cost-conscious-travelers-are-reshaping-travel/index.html): 変化が続く旅行業界において、消費者が利用する予約の手段はどのように変化しているのでしょうか。また、その変化を先取りするために、マーケターが知っておくべきこととは。 (44 words, Jun 24, 2025) - [「変わるまで、共に進もう」—— Criteo は今年もTokyo Pride 2025に参加しました | JP - Criteo.com](/content/jp/blog/tokyo-pride-2025/index.html): 過去最高の約27万3,000人が参加、過去最高の盛り上がり！ 日本最大級のDEIイベント「Tokyo Prid […] (134 words, Jun 20, 2025) - [여행, 패션, 전자제품 업계를 위한 캠페인 전략과 실행 노하우 | KR - Criteo](/content/kr/blog/one-size-doesnt-fit-all-ad-strategies-for-travel-fashion-and-consumer-electronics.html): 여행·패션·전자제품 업계에 맞춘 맞춤형 마케팅 전략 가이드를 확인해 보세요. 각 산업의 고객 행동과 특성에 최적화된 전략으로 전환율과 고객 충성도를 높이는 방법을 알아보세요. (879 words, Jun 20, 2025) - [Zehn Wahrheiten über Commerce Media: Was steckt hinter dem derzeit heißesten Trend in der digitalen Werbung | DE - Criteo.com](/content/de/blog/10-commerce-media-truths/index.html): Erfahrt mehr über die Grundprinzipien von Commerce Media – und warum alle über diese entscheidende Kategorie sprechen. (957 words, Jun 18, 2025) - [One size doesn’t fit all: Ad strategies for travel, fashion, and consumer electronics | Criteo](/content/blog/one-size-doesnt-fit-all-ad-strategies-for-travel-fashion-and-consumer-electronics.html): Discover why tailoring your ad strategies by vertical can help drive clicks, conversions, and customer love (1,071 words, Jun 16, 2025) - [One size doesn’t fit all: Ad strategies for travel, fashion, and consumer electronics - CN - Criteo](/content/cn/blog/one-size-doesnt-fit-all-ad-strategies-for-travel-fashion-and-consumer-electronics.html): 揭秘针对每个垂直领域定制您的广告策略能够帮助提高点击率、转化率以及消费者忠诚度的原因 (101 words, Jun 16, 2025) - [광고 예산 A to Z: 스마트한 예산 운영으로 광고 효과 높이는 방법 | KR - Criteo](/content/kr/blog/ad-budgeting-101-maximize-your-media-spend/index.html): 데이터 기반의 광고 예산 관리로 플랫폼 선택부터 마케팅 퍼널별 예산 배분까지 체계적으로 운영하세요. 효율적인 전략으로 광고 성과를 극대화하고, 크리테오와 함께 지속 가능한 성장을 만들어가세요. (922 words, Jun 13, 2025) - [Spend less, perform more with smarter scaling Scale Campaigns and Increase Ad ROI Beyond Walled Gardens](/content/blog/spend-less-perform-more-with-smarter-scaling/index.html): Discover smart strategies to scale your advertising campaigns effectively and significantly increase ad ROI. (662 words, Jun 10, 2025) - [Spend less, perform more with smarter scaling - CN - Criteo](/content/cn/blog/spend-less-perform-more-with-smarter-scaling/index.html): 探索智能化的策略，高效提升您的广告活动投放规模，并大幅提高广告ROI。 % (52 words, Jun 10, 2025) - [For the love of commerce: Why we’re evolving our brand  | Criteo](/content/blog/for-the-love-of-commerce-why-were-evolving-our-brand.html): Criteo's brand is evolving as a commitment to continue building the commerce ecosystem and shaping its AI-powered future. (916 words, Jun 10, 2025) - [Closed-Loop Measurement: Dein Schlüssel zu echtem ROAS | DE - Criteo.com](/content/de/blog/closed-loop-measurement-your-ticket-to-true-roas/index.html): So belegst du mit Closed-Loop Measurement den Wert deiner Sponsored Product Ads und maximierst den Return on Ad Spend (ROAS). (949 words, Jun 9, 2025) - [2025년 상반기 글로벌 여행 트렌드 리포트 : 가격에 민감해진 여행자들이 만들어가는 새로운 트렌드 | KR - Criteo Global Travel Industry Trends 2025 H1 Q2 Q3 Free Report](/content/kr/blog/how-cost-conscious-travelers-are-reshaping-travel/index.html): 여행자들의 예약 행동은 어떻게 달라지고 있을까요? 최신 글로벌 트렌드와 여행자의 구매 여정을 기반으로, 마케터가 지금 알아야 할 인사이트를 확인해보세요. (758 words, Jun 2, 2025) - [크리테오 리더십 인사이트: 지금 주목해야 할 리테일 미디어 포맷, 온사이트 비디오 | KR - Criteo](/content/kr/blog/my-take-onsite-video-is-the-retail-media-format-to-watch.html): 크리테오의 글로벌 리테일 미디어 총괄 책임자(GM) 멜라니 짐머만(Melanie Zimmermann)이 전하는 온사이트 비디오가 가진 잠재력에 대한 인사이트를 확인 해 보세요. (214 words, May 26, 2025) - [特集コマースメディア③ Criteoコマースメディアの強さの秘密 | JP - Criteo.com](/content/jp/blog/commerce-media-part-3-the-secret-of-criteo-commerce-medias-strength.html): このように広告主やメディアオーナーはもちろん、消費者にも確かなメリットをもたらすことができるCriteoコマースメディア。ぜひ、御社の次世代のデジタル広告戦略にお役立てください。 (20 words, May 20, 2025) - [特集コマースメディア② リテールメディアとコマースメディア、それぞれの特徴 | JP - Criteo.com](/content/jp/blog/commerce-media-part-2-retail-media-and-commerce-media-their-respective-characteristics.html): デジタル広告の世界で近年注目されている「リテールメディア」と「コマースメディア」。それぞれの特徴と違いを整理しておきましょう。 (120 words, May 19, 2025) - [特集コマースメディア① なぜ、いまコマースメディアなのか？ | JP - Criteo.com](/content/jp/blog/commerce-media-part-1-why-commerce-media-now/index.html): 消費者行動の多様化やプライバシー規制の強化、そしてAIの急激な発展と普及など、デジタル広告を取り巻く環境はめまぐるしく変化し続けており、マーケターや代理店の多くが広告戦略の見直しを迫られています。 (26 words, May 16, 2025) - [What are Commerce Audiences? Predicting the Unpredictable](/content/jp/blog/predicting-the-unpredictable-what-are-commerce-audiences.html): Criteo のコマース・オーディエンスの効果と、独自のコマースシグナルが広告ターゲティングにどのような革新性をもたらすのか、その仕組みをご紹介します。 (98 words, May 14, 2025) - [The shifting supply landscape: 5 questions to ask your SSPs | Criteo](/content/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): Agencies are rethinking SSP partnerships in favor of transparent, performance-driven supply paths. Here's why. (906 words, May 7, 2025) - [供应生态变局：直击SSP平台的5大疑问 - CN - Criteo](/content/cn/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): 代理商正在重新审视与SSP平台的合作模式，转而倾向于透明、效果导向的供应链路。 (24 words, May 7, 2025) - [El cambiante panorama del supply: 5 preguntas que debes hacerle a tus SSP | ES - Criteo](/content/es/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): Las agencias se están replanteando sus colaboraciones con proveedores SSP en favor de rutas de supply transparentes y enfocadas en resultados. Te contamos por qué. (1,176 words, May 7, 2025) - [L’évolution du paysage des éditeurs web : 5 questions à poser à vos SSP | FR - Criteo.com](/content/fr/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps.html): Les agences repensent les partenariats SSP en faveur de voies d'approvisionnement transparentes et axées sur les performances. Voici pourquoi. (1,173 words, May 7, 2025) - [My take: Differentiation, thy name is commerce | Criteo](/content/blog/my-take-differentiation-thy-name-is-commerce/index.html): Joe Meehan, Criteo’s GM of Commerce Supply, shares why the commerce SSP is key to differentiation and retail–open‑web convergence. (1,099 words, Apr 30, 2025) - [크리테오 리더십 인사이트: 차별화의 또 다른 이름, 커머스 | KR - Criteo](/content/kr/blog/my-take-differentiation-thy-name-is-commerce/index.html): 크리테오의 커머스 서플라이 담당 총괄 조 미한(Joe Meehan)이 커머스 SSP의 필요성과 리테일과 오픈웹의 연결이 가지는 의미를 이야기합니다. (810 words, Apr 30, 2025) - [Commerce Supply: O poder do inventário com forte intenção de compra | BR - Criteo.com](/content/br/blog/commerce-supply-inventory-with-purchase-intent/index.html): Descubra como se adaptar ao novo comportamento do consumidor e maximizar o impacto na web aberta com Commerce Supply. (1,029 words, Apr 29, 2025) - [Winning with retail media: How brands can simplify with Commerce Max | Criteo](/content/blog/winning-with-retail-media-how-brands-can-simplify-with-commerce-max.html): Retail media has never been more powerful, or more fragmented. Learn how Commerce Max helps brands streamline, unify, and optimize across 225+ retail media networks. (1,136 words, Apr 28, 2025) - [Erfolgreich mit Retail Media: Wie es für Brands mit Commerce Max einfacher wird | DE - Criteo.com](/content/de/blog/winning-with-retail-media-how-brands-can-simplify-with-commerce-max.html): Retail Media - so stark wie nie zuvor und doch fragmentiert. Erfahrt, wie Brands mit Commerce Max über 225+ Netzwerke hinweg mehr erreichen. (1,391 words, Apr 28, 2025) - [Spring travel trends Q2-Q3: How cost-conscious travelers are reshaping the travel landscape | Criteo Global Travel Industry Trends 2025 H1 Q2 Q3 Free Report](/content/blog/how-cost-conscious-travelers-are-reshaping-travel/index.html): Discover how travelers are adapting their booking behaviors and what marketers need to know to stay ahead of the shifting travel landscape. (812 words, Apr 24, 2025) - [Q2、Q3 - 春季旅行趋势 ：注重成本的游客如何改变业态格局？ - CN - Criteo Global Travel Industry Trends 2025 H1 Q2 Q3 Free Report](/content/cn/blog/how-cost-conscious-travelers-are-reshaping-travel/index.html): 快速了解消费者对出行预定行为的变化，以及营销人员需要掌握哪些关键趋势，方能在不断变化的旅游市场中保持领先。 (76 words, Apr 24, 2025) - [キーワードは「国内旅行」と「推し活」、そして「節約志向」～2025年GW消費トレンドを探る | JP - Criteo.com](/content/jp/blog/exploring-spending-trends-for-golden-week-2025/index.html): Criteoがまとめた「2025年度ゴールデンウィーク消費動向レポート」から、今年のGW商戦の注目ポイントを探ってみましょう。 (33 words, Apr 23, 2025) - [購買意向 × スケールでリーチとコンバージョンに差をつける「コマースサプライ」とは？ | JP - Criteo.com](/content/jp/blog/commerce-supply-inventory-with-purchase-intent/index.html): Criteo のコマースサプライを通じて、進化する消費者行動に適応し、オープンウェブ全体での影響力を最大化する方法とは？ (26 words, Apr 22, 2025) - [Upper Funnel Marketing Meets Full Funnel Attribution: Build a Strategy That Drives Growth](/content/blog/upper-funnel-real-results/index.html): Don’t underestimate discovery. See how upper funnel marketing paired with customer journey tracking drives measurable growth. (1,151 words, Apr 18, 2025) - [動画広告は“売れる場”へ：ECサイト内で成果を出すリテールメディア動画広告とは？ | JP - Criteo.com](/content/jp/blog/my-take-onsite-video-is-the-retail-media-format-to-watch.html): Criteo のグローバルリテールメディア部長 メラニー・ジマーマン（Melanie Zimmermann）はオンサイト動画広告の可能性に注目しています。 (24 words, Apr 16, 2025) - [Páscoa no e-commerce: aprendizados de 2024 e tendências para 2025 | BR - Criteo.com](/content/br/blog/pascoa-no-e-commerce-aprendizados-de-2024-e-tendencias-para-2025.html): Descubra os aprendizados da Páscoa 2024 no e-commerce: crescimento de buscas, sucesso das PMEs, diversificação no consumo e tendências promissoras para 2025! (1,081 words, Apr 15, 2025) - [Os Impactos do Fim dos Cookies e Como o Marketing Digital Está Reinventando Suas Estratégias | BR - Criteo.com](/content/br/blog/os-impactos-do-fim-dos-cookies-e-como-o-marketing-digital-esta-reinventando-suas-estrategias.html): Desesperado com o fim dos cookies? Não precisa! Descubra como as melhores estratégisa da Criteo que estão liderando essa transformação! (805 words, Apr 14, 2025) - [Futuro do e-commerce 2025: 10 tendências digitais que impulsionam resultados com a Criteo | BR - Criteo.com](/content/br/blog/futuro-do-e-commerce-2025-10-tendencias-digitais-que-impulsionam-resultados-com-a-criteo.html): Descubra as tendências mais importantes para o e-commerce em 2025: mobile commerce, social commerce, personalização por IA, mercados emergentes, e mais. (772 words, Apr 9, 2025) - [101 Guide to Walled Gardens in Advertising & Spend Diversification](/content/jp/blog/walled-garden-advertising/index.html): ウォールドガーデンに依存しすぎないこと。これはマーケティング担当者の課題のひとつです。ここでは、ウォールドガーデンでの広告活動と、大手のプラットフォームの枠にとらわれずパフォーマンスを加速する方法についてご紹介します。 (33 words, Apr 8, 2025) - [Dynamic Retargeting: O Segredo Para Converter Visitantes em Clientes | BR - Criteo.com](/content/br/blog/dynamic-retargeting-o-segredo-para-converter-visitantes-em-clientes.html): Descubra como o a ferramenta de dynamic retargeting da Criteo pode transformar visitantes em clientes, aumentar suas conversões em até 3x e reduzir custos. (767 words, Apr 8, 2025) - [PMP deals: Brand-safe digital advertising made easy | Criteo](/content/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Discover brand-safe, premium ad placements with PMP deals. Perfect for agencies looking for efficient programmatic advertising. (1,218 words, Mar 31, 2025) - [PMP deals: Brand-safe digital advertising made easy | FR - Criteo.com](/content/fr/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Découvrez des espaces publicitaires premium et brand-safe grâce aux offres PMP. Idéal pour les agences à la recherche d’une publicité programmatique efficace. (1,408 words, Mar 31, 2025) - [Offerte nei PMP: pubblicità online semplice e sicura per il tuo brand | IT - Criteo](/content/it/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html): Scopri placement pubblicitari sicuri di alta qualità con le offerte nei PMP. Ideali per agenzie in cerca di soluzioni per un programmatic advertising efficiente. (968 words, Mar 31, 2025) - [10 tendências do mercado de retail media | BR - Criteo.com](/content/br/blog/10-trends-shaping-the-retail-media-market/index.html): Confira o que aponta o novo relatório da Coresight Research patrocinado pela Criteo. (723 words, Mar 27, 2025) - [The marketer’s guide to campaign efficiency: How to measure what really works | Criteo](/content/blog/the-marketers-guide-to-campaign-efficiency-how-to-measure-what-really-works.html): Learn how to measure campaign efficiency across the full funnel and make smarter ad budgeting decisions. (788 words, Mar 26, 2025) - [Le guide du marketeur pour une campagne efficace : comment mesurer ce qui fonctionne vraiment | FR - Criteo.com](/content/fr/blog/the-marketers-guide-to-campaign-efficiency-how-to-measure-what-really-works.html): Apprenez à mesurer l'efficacité de vos campagnes sur l'ensemble du funnel de conversion et à prendre de meilleures décisions en matière de budget publicitaire.. (1,052 words, Mar 26, 2025) - [My take: Onsite video is the retail media format to watch | Criteo](/content/blog/my-take-onsite-video-is-the-retail-media-format-to-watch.html): Melanie Zimmermann, Criteo's GM of Global Retail Media, weighs in on the potential of onsite video. (1,176 words, Mar 26, 2025) - [De mon point de vue la vidéo on-site est le format retail media à surveiller de près | FR - Criteo.com](/content/fr/blog/my-take-onsite-video-is-the-retail-media-format-to-watch.html): Melanie Zimmermann, Directrice Générale Retail Media monde chez Criteo, partage son point de vue sur le potentiel de la vidéo on-site. (1,413 words, Mar 26, 2025) - [Como o Contextual Advertising Está Transformando o Marketing Digital | BR - Criteo.com](/content/br/blog/como-o-contextual-advertising-esta-transformando-o-marketing-digital.html): Descubra como as ferramentas de Contextual Marketing da Criteo funcionam e como podem ajudar a alavancar as vendas do seu e-commerce! (736 words, Mar 24, 2025) - [「買いたい気持ち」に寄り添う：売れる仕組みを作るスポンサードプロダクト広告とは？ | JP - Criteo.com](/content/jp/blog/boost-your-brand-with-sponsored-products-ads/index.html): スポンサードプロダクト広告とは、小売業者のECサイトやアプリ上で特定の商品を目立たせる広告手法です。 本記事では、その仕組みとビジネスインパクト、活用方法をわかりやすく解説します。 (39 words, Mar 24, 2025) - [Inteligência Artificial – Como usá-la para melhorar sua performance de vendas online | BR - Criteo.com](/content/br/blog/inteligencia-artificial-como-usa-la-para-melhorar-sua-performance-de-vendas-online.html): Fique por dentro do potencial que as ferramentas de Inteligência Artificial da Criteo podem ter para alavancar seus resultados. (932 words, Mar 21, 2025) - [Sponsored products: Your go-to for reaching high-intent shoppers | Criteo](/content/blog/sponsored-products-your-go-to-for-reaching-high-intent-shoppers.html): Sponsored product ads capture shoppers at the moment of purchase, boosting conversions and maximizing ROI. Learn how to make them work for your brand. (967 words, Mar 6, 2025) - [【盛会御礼】Criteo 認定パートナー アワードセレモニー | JP - Criteo.com](/content/jp/blog/certified-partner-award-ceremony-2025/index.html): ■2025年、Criteoは創業20周年！  Criteoでは、2025年２月26日、Criteo Certi […] (52 words, Mar 5, 2025) - [Sponsored products: Boost your brand with sponsored ads | Criteo](/content/blog/boost-your-brand-with-sponsored-products-ads/index.html): Sponsored product ads promote a brand’s specific items within a retailer’s website or app. Learn how they work and why you need them. (1,303 words, Mar 3, 2025) - [Closed-loop measurement: Your ticket to true ROAS | Criteo](/content/blog/closed-loop-measurement-your-ticket-to-true-roas/index.html): Learn how closed-loop measurement proves the value of your Sponsored Product Ads and enables you to maximize return on ad spend. (1,127 words, Feb 25, 2025) - [Ad budgeting 101: Maximize your media spend  | Criteo](/content/blog/ad-budgeting-101-maximize-your-media-spend/index.html): Make every ad dollar count with smarter budgeting. (1,193 words, Feb 20, 2025) - [소비자의 다음 행동을 예측하는 마케팅 전략, 커머스 오디언스의 모든 것 | KR - Criteo](/content/kr/blog/wtf-are-commerce-audiences/index.html): 최근 디지데이(Digiday)에 커머스 오디언스(Commerce Audiences)에 대한 흥미로운 아티클이 소개되었습니다. 커머스 오디언스가 무엇인지, 어떻게 만들어지는지, 그리고 광고주들이 이를 활용해 효과적으로 잠재고객을 타겟팅하는 방법까지 자세히 다루고 있는데요. 크리테오 코리아 블로그에서도 이 유용한 사이트를 소개해드리고자 합니다. 지금부터 커머스 오디언스를 제대로 이해하고, 실무에서 어떻게 활용할 수 있을지 함께 살펴보겠습니다! (1,489 words, Feb 13, 2025) - [Commerce Supply: The power of inventory infused with purchase intent | Criteo](/content/blog/commerce-supply-inventory-with-purchase-intent/index.html): Discover how to adapt to evolving consumer behaviors and maximize impact across the open web by leveraging Commerce Supply. (825 words, Feb 6, 2025) - [커머스 서플라이 : 광고 지면에 구매 의도가 반영된다면? | KR - Criteo](/content/kr/blog/commerce-supply-inventory-with-purchase-intent/index.html): 커머스 서플라이를 활용해 변화하는 소비자 행동과 효과적으로 발 맞추며 오픈 웹에서 최대의 효과를 누리는 방법을 알아보세요. (712 words, Feb 6, 2025) - [Predictive AI: Smarter optimization models for offsite advertising  | Criteo](/content/blog/predictive-ai-smarter-optimization-models-for-offsite-advertising.html): Powered by advanced AI, Criteo’s new optimizers for Commerce Max help advertisers drive more conversions and maximize revenue. (401 words, Feb 3, 2025) - [예측 AI: 더욱 스마트한 오프사이트 광고 최적화 모델 | KR - Criteo](/content/kr/blog/predictive-ai-smarter-optimization-models-for-offsite-advertising.html): AI 광고 최적화 시대, 새로워진 크리테오의 커머스 맥스 옵티마이저를 자세히 알아보세요. 고도화된 AI 기술을 통해 전환율을 높이고 광고 수익을 극대화합니다. 크리테오 커머스 맥스를 통해 더 스마트한 최적화 경험을 만나보세요. (334 words, Feb 3, 2025) - [101 Guide to Walled Gardens in Advertising & Spend Diversification](/content/blog/walled-garden-advertising/index.html): Marketers want to reduce dependency on walled gardens. Learn about Walled garden advertising and how to drive performance beyond tech giants (1,023 words, Jan 23, 2025) - [101 Guide to Walled Gardens in Advertising & Spend Diversification](/content/br/blog/walled-garden-advertising/index.html): Os profissionais de marketing querem reduzir a dependência dos jardins murados. Saiba sobre publicidade em jardins murados e como impulsionar a performance além dos gigantes da tecnologia. (878 words, Jan 23, 2025) - [월드 가든 광고 의존도 최소화: 폐쇄형 플랫폼 대안과 광고 전략](/content/kr/blog/walled-garden-advertising/index.html): 월드 가든(Walled Garden) 광고의 정의와 한계를 알아보고, 오픈 인터넷과 리테일 미디어 같은 대안을 살펴보세요. 오픈 인터넷과 리테일 미디어 등 광고 채널을 다각화해 성과를 극대화하세요. (683 words, Jan 23, 2025) - [10 Trends Shaping the Retail Media Market | Criteo](/content/blog/10-trends-shaping-the-retail-media-market/index.html): See what trends made the list in Coresight Research’s new report, sponsored by Criteo. (1,229 words, Jan 14, 2025) - [10 Trends, die den Retail Media Markt prägen | DE - Criteo.com](/content/de/blog/10-trends-shaping-the-retail-media-market/index.html): Welche Themen haben es in den neuen, von Criteo gesponserten Coresight Research Report geschafft? (2,570 words, Jan 14, 2025) - [10 Tendencias que están dando forma al mercado de retail media | ES - Criteo](/content/es/blog/10-trends-shaping-the-retail-media-market/index.html): Descubre las tendencias incluidas en el nuevo informe de Coresight Research, patrocinado por Criteo. (3,215 words, Jan 14, 2025) - [Le 10 tendenze che stanno dominando il mercato del retail media | IT - Criteo](/content/it/blog/10-trends-shaping-the-retail-media-market/index.html): Scopri quali tendenze sono entrate a far parte del nuovo report di Coresight Research, sponsorizzato da Criteo. (587 words, Jan 14, 2025) - [リテールメディア市場を形作る10のトレンド | JP - Criteo.com](/content/jp/blog/10-trends-shaping-the-retail-media-market/index.html): Criteo が協賛した Coresight Researchの最新レポートで明らかになった、リテールメディアの未来を変えるトレンドとは？ (276 words, Jan 14, 2025) - [2025 리테일 미디어 전망 : 리테일 미디어 시장을 변화시킬 10가지 트렌드 | KR - Criteo](/content/kr/blog/10-trends-shaping-the-retail-media-market/index.html): 크리테오와 Coresight Research가 함께 제작한 최신 리포트를 통해 2025년에 주목해야 할 트렌드를 확인하세요. 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You’ll see a massive presence at… (589 words, Dec 7, 2024) - [예측 불가능한 것의 예측: 커머스 오디언스란? | KR - Criteo](/content/kr/blog/predicting-the-unpredictable-what-are-commerce-audiences.html): 타겟팅의 새로운 기준, 크리테오의 커머스 오디언스를 소개합니다. 크리테오의 고유한 커머스 시그널로 내 타겟 소비자를 더욱 효과적으로 찾아보세요. (631 words, Dec 6, 2024) - [글로벌 겨울 여행 트렌드 24년 4분기 ~ 25년 1분기: 전세계 소비자 행동 인사이트 | KR - Criteo](/content/kr/blog/winter-travel-trends-q4-q1/index.html): 크리테오의 최신 글로벌 여행 인사이트를 통해 올겨울 광고 전략에 새로운 방향을 제시하세요. (643 words, Dec 6, 2024) - [개인정보 보호가 중요해진 환경에서, 브랜드가 증분효과를 측정해야 하는 이유 | KR - Criteo](/content/kr/blog/brands-need-incrementality-measurement-for-a-privacy-first-world.html): 크리테오와 Measured는 증분 테스트의 힘을 활용하여 개인정보가 보호되는 방식으로 신뢰할 수 있는 마케팅 결정을 지원합니다. (715 words, Dec 6, 2024) - [주목해야 할 소비재 연말연시 트렌드: 연말 매출 확보 전략 | KR - Criteo](/content/kr/blog/holiday-cpg-trends-to-watch-q4-2024/index.html): 블랙 프라이데이부터 연말 모임까지, 연말연시 분위기를 만끽하려는 전 세계 고객들이 어떻게 소비재 매출을 이끌고 있는지 알아보세요 (781 words, Dec 6, 2024) - [Black Friday, Cyber Monday, Natal: a importância do Fim do Ano | BR - Criteo.com](/content/br/blog/black-friday-cyber-monday-natal-a-importancia-do-fim-do-ano.html): Descubra como um planejamento estratégico para o final do ano pode maximizar suas vendas e garantir um início acelerado no próximo ano. (776 words, Dec 4, 2024) - [Planejamento para a reta final: alcançando seus objetivos na alta temporada de compras | BR - Criteo.com](/content/br/blog/planejamento-para-a-reta-final-alcancando-seus-objetivos-na-alta-temporada-de-compras.html): Veja como foi o desempenho de categorias que mais cresceram no período entre Black Friday e Natal de 2023 e prepare seu e-commerce com os insights da Criteo. (1,026 words, Nov 27, 2024) - [블랙 프라이데이와 연말 시즌: 소비자 인사이트 | KR - Criteo](/content/kr/blog/black-friday-and-holiday-festive-season-consumer-insights.html): 올해의 블랙 프라이데이와 연말의 쇼핑 트렌드는 어떨까요? 크리테오의 글로벌 설문조사에 따르면 기념비적인 시즌이 될 것입니다. 지금 바로 확인해보세요 (558 words, Nov 26, 2024) - [Beyond the banner: Why commerce content can’t be ignored | Criteo](/content/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Discover how integrating commerce content drives engagement, builds trust, and boosts conversions beyond the banner. (905 words, Nov 21, 2024) - [Brands need incrementality measurement for a privacy-first world | Criteo](/content/blog/brands-need-incrementality-measurement-for-a-privacy-first-world.html): Criteo and Measured are leveraging the power of incrementality testing to drive confident, privacy-conscious marketing decisions. (429 words, Nov 21, 2024) - [Holiday CPG trends to watch: How shoppers are driving year-end sales   | Criteo](/content/blog/holiday-cpg-trends-to-watch-q4-2024/index.html): From Black Friday to year-end celebrations, discover how shoppers worldwide are stocking up for festive cheer and driving CPG sales. (954 words, Nov 18, 2024) - [Winter travel trends Q4-Q1: Consumer insights from around the world | Criteo](/content/blog/winter-travel-trends-q4-q1/index.html): Chart a new course for your advertising efforts this winter with Criteo's latest insights on the state of global travel. (817 words, Nov 11, 2024) - [Criteo répond aux consultations de la CNIL sur l’application du RGPD aux systèmes et modèles d’IA | FR - Criteo.com](/content/fr/blog/criteo-repond-aux-consultations-de-la-cnil-sur-lapplication-du-rgpd-aux-systemes-et-modeles-dia.html): Fort de son expérience reconnue en tant que premier laboratoire privé Européen en intelligence artificielle, le Criteo AI Lab est idéalement positionné pour participer aux consultations de la CNIL sur la façon dont le RGPD appréhende l’IA. (509 words, Nov 5, 2024) - [What are Commerce Audiences? Predicting the Unpredictable](/content/blog/predicting-the-unpredictable-what-are-commerce-audiences.html): Discover the power of Commerce Audiences and learn how unique commerce signals are redefining ad targeting. (888 words, Oct 30, 2024) - [What are Commerce Audiences? Predicting the Unpredictable](/content/br/blog/predicting-the-unpredictable-what-are-commerce-audiences.html): Descubra o poder do Commerce Audiences e saiba como sinais únicos comerciais estão redefinindo a segmentação de anúncios. (818 words, Oct 30, 2024) - [ad:tech Tokyo 2024で描くコマースメディアの未来 | JP - Criteo.com](/content/jp/blog/adtech-tokyo-2024-the-future-of-commerce-media/index.html): アジア最大級のマーケティングカンファレンス「ad: tech Tokyo」が2024年10月16日(水)～18 […] (75 words, Oct 19, 2024) - [Incrementality 이해하기: 캠페인의 진정한 효과를 측정하는 열쇠 | KR - Criteo](/content/kr/blog/understanding-incrementality/index.html): 광고주들이 캠페인의 정확한 효과를 파악할 수 있도록, 이 가이드는 추가 성과 분석 방법에 대한 개요를 제공합니다. (338 words, Oct 14, 2024) - [광고 수익 극대화: 매체사를 위한 5가지 실전 전략 | KR - Criteo](/content/kr/blog/yield-optimization-tips-drive-ad-revenue/index.html): 광고 지면의 수익 잠재력을 극대화할 수 있는 5가지 수익 최적화 전략을 자세히 살펴보고, 데이터 기반으로 광고 성과를 체계적으로 높여보세요. 매체사라면 놓치기 아까운 실전 팁을 지금 바로 확인해보세요. (863 words, Oct 14, 2024) - [ROAS 상승을 위한 전략 : 광고비를 최적화하는 4가지 방법 | KR - Criteo](/content/kr/blog/how-to-increase-roas/index.html): ROAS 를 극대화하기 위해 어떤 전략과 툴을 사용해야 할까요? 광고 지출을 최적화하고 매출을 올려주는 스마트한 툴을 알아보세요. (1,203 words, Oct 14, 2024) - [전자 제품 트렌드: 2024년 하반기 주요 인사이트 | KR - Criteo](/content/kr/blog/state-of-consumer-electronics/index.html): 캠페인 전략 강화를 위한 독점 인사이트가 담긴 최신 전자 제품 리포트를 확인 해 보세요. (602 words, Oct 11, 2024) - [Black Friday Trends and Strategies to Win the Season](/content/blog/black-friday-marketing-strategies/index.html): Understand key Black Friday trends and how to adapt your marketing strategies this year to make the most of the busy Q4 season (692 words, Oct 10, 2024) - [突破局限：了解不可忽视的商业内容营销势能 - CN - Criteo](/content/cn/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): 了解如何将商业内容融入其中，以便提升用户参与度、建立信任并突破局限，实现更高转化率。 (59 words, Sep 25, 2024) - [Не просто баннеры: почему нельзя игнорировать коммерческий контент | RU - Criteo.com](/content/ru/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Discover how integrating commerce content drives engagement, builds trust, and boosts conversions beyond the banner. (896 words, Sep 21, 2024) - [Understanding incrementality: The key to measuring a campaign's true impact | Criteo](/content/blog/understanding-incrementality/index.html): To help advertisers pinpoint the exact impact of their campaigns, this guide provides an overview of incrementality testing methods. (1,253 words, Sep 18, 2024) - [How to increase ROAS: 4 ways to optimize your ad spend today | Criteo](/content/blog/how-to-increase-roas/index.html): Learn how to increase ROAS with smart strategies and tools to optimize your ad spend and drive more revenue (492 words, Sep 16, 2024) - [Más allá del banner: Por qué no se puede ignorar el contenido commerce | ES - Criteo](/content/es/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): Descubre cómo la integración del contenido commerce impulsa el engagement, genera confianza y aumenta las conversiones más allá del banner. (1,198 words, Sep 10, 2024) - [배너를 넘어 : 커머스 콘텐츠를 필수로 시작해야 하는 이유 | KR - Criteo](/content/kr/blog/beyond-the-banner-why-commerce-content-cant-be-ignored.html): 통합된 커머스 콘텐츠가 어떻게 고객의 참여를 유도하고, 신뢰를 구축하며 배너 광고 이상으로 전환율을 높일 수 있는지 알아보세요. (753 words, Sep 6, 2024) - [Consumer Electronics Trends: Key Insights from H2 2024 | Criteo](/content/blog/state-of-consumer-electronics/index.html): Plug into our latest Consumer Electronics report, packed with exclusive insights to supercharge your campaign strategies. (748 words, Aug 27, 2024) - [Shopper- und Sales-Trends im Bereich Gesundheit und Kosmetik: Wichtige Insights für das zweite Halbjahr 2024 | DE - Criteo.com](/content/de/blog/health-and-beauty-consumer-and-sales-trends-key-insights.html): Mit unseren neuen und exklusiven Health & Beauty Konsumenten-Insights bleibt ihr stets auf dem Laufenden. (674 words, Aug 21, 2024) - [Ad Stack Hacks: 5 Yield Optimization Tips to Drive Ad Revenue | Criteo](/content/blog/yield-optimization-tips-drive-ad-revenue/index.html): Learn how to optimize your ad stack and boost your revenue with these 5 yield optimization tips for publishers. (680 words, Aug 21, 2024) - [광고 시장에서 Advanced AI와 퍼스트파티 데이터의 역할 | KR - Criteo](/content/kr/blog/advanced-ai-and-the-future-of-first-party-data-in-advertising.html): 크리테오의 CPO인 토드 파슨스(Todd Parsons) 가 어떻게 커머스 데이터와 Advanced AI로 광고 효과를 대규모로 높일 수 있을지 설명합니다. (524 words, Aug 16, 2024) - [뷰티 & 헬스 구매 트렌드: 2024년 하반기 주요 인사이트 | KR - Criteo](/content/kr/blog/health-and-beauty-consumer-and-sales-trends-key-insights.html): 크리테오가 준비한 뷰티 & 헬스 소비자 인사이트로 최신 트렌드를 파악해보세요. (578 words, Aug 15, 2024) - [퍼스트 쿠키와 서드파티 쿠키의 차이점은 무엇일까요? | KR - Criteo](/content/kr/blog/whats-the-difference-between-first-and-third-party-cookies.html): 퍼스트파티 쿠키와 서드파티 쿠키란 무엇이며, 쿠키가 중요한 이유, 그것이 온라인 경험에 미치는 영향에 대해 설명합니다. (904 words, Aug 15, 2024) - [First-Party Data Strategy: A Blueprint for Marketers](/content/kr/blog/first-party-data-strategy-blueprint-for-marketers/index.html): 디지털 마케터를 위한 퍼스트 파티 데이터의 힘을 확인해보세요. 개인정보 보호가 중요한 환경에서 퍼스트파티 데이터를 수집, 분석하고 활성화하는 방법을 알아보세요. (1,577 words, Aug 14, 2024) - [인스토어 광고란? 유통사, 브랜드 및 대행사를 위한 가이드](/content/kr/blog/what-is-in-store-advertising/index.html): 인스토어 광고의 정의부터 포맷, 장점, 성과 측정 방법까지 한눈에 확인하세요. 데이터를 활용한 전략으로 유통사, 브랜드, 대행사가 매장 내 고객 관심을 끌고 매출을 높이는 방법을 자세히 알아보세요. (915 words, Aug 14, 2024) - [Dia dos Pais 2024 | BR - Criteo.com](/content/br/blog/dia-dos-pais-2024/index.html): Confira o desempenho do e-commerce em 2023 e detalhes das expectativas mais que otimistas para 2024 com os dados disponibilizados pelos especialistas da Criteo. (490 words, Aug 6, 2024) - [Papers from the AI Lab @ICML, COLT, UAI, IJCAI, and more - Criteo AI Lab](/content/ailab/papers-from-the-ai-lab-icml-colt-uai-ijcai-and-more.html): Latest papers from the Criteo AI Lab (see Criteo AI Lab publications for more) and… (352 words, Jul 24, 2024) - [What is In-Store Advertising? A Guide for Retailers & Brands](/content/blog/what-is-in-store-advertising/index.html): Learn how in-store advertising can boost sales and engagement with digital and non-digital formats. A guide for retailers, brands and agencies (1,310 words, Jul 22, 2024) - [크리테오는 TAG 인증 확대로 더욱 안전한 디지털 광고를 보장합니다 | KR - Criteo](/content/kr/blog/criteo-expands-its-tag-certifications/index.html): 크리테오의 여러 TAG 인증은 무효 트래픽과 멀웨어 제거에 대한 당사의 의지와 브랜드 보호를 위해 적용하는 높은 기준을 보여줍니다. (449 words, Jul 11, 2024) - [ROAS를 넘어서: 리테일 미디어의 성과를 측정하는 보다 광범위한 접근법 | KR - Criteo](/content/kr/blog/beyond-roas/index.html): ROAS로만 성공을 측정하는 데는 한계가 있습니다. 크리테오의 최신 리포트는 어떻게 측정에 대한 접근법을 확장할 수 있는지 강조해 보여줍니다. (710 words, Jul 11, 2024) - [Health and Beauty Consumer and Sales Trends: Key Insights from H2 2024 | Criteo](/content/blog/health-and-beauty-consumer-and-sales-trends-key-insights.html): Stay in the know with our new and exclusive Health & Beauty consumer insights. (754 words, Jul 10, 2024) - [프라이버시 샌드박스 테스트 결과, CMA 요구 사항에 못 미친 것으로 나타나 | KR - Criteo](/content/kr/blog/privacy-sandbox-testing-results-show-shortfalls-to-meet-cma-requirements.html): Chief Product Officer인 Todd Parsons가 크리테오의 프라이버시 샌드박스 마켓 테스트 결과와 권장사항을 설명합니다. (1,222 words, Jul 3, 2024) - [First-Party Data Strategy: A Blueprint for Marketers](/content/blog/first-party-data-strategy-blueprint-for-marketers/index.html): Discover the power of first-party data for digital marketers. Learn how to collect, analyze, and activate first-party data in a privacy-focused world (2,046 words, Jul 1, 2024) - [Privacy Sandbox Testing Results Show Shortfalls to Meet CMA Requirements | Criteo](/content/blog/privacy-sandbox-testing-results-show-shortfalls-to-meet-cma-requirements.html): Our Chief Product Officer, Todd Parsons, shares details on Criteo's Privacy Sandbox Market Testing results and recommendations. (668 words, Jun 27, 2024) - [【LINE ヤフー×Criteo対談Vol.3】 待望の正式ローンチ！ 「レコメンデーション メッセージ for LINE公式アカウント Powered by CRITEO」の強さとは？ | JP - Criteo.com](/content/jp/blog/line-yahoo-criteo-discussion-vol-3-the-long-awaited-official-launch.html): 実証実験やβ版では予想を超える確かな効果が得られ、2024年2月1日には、LINEテクノロジーパートナー６社。 (59 words, Jun 21, 2024) - [【LINE ヤフー×Criteo対談Vol.2】 待望の正式ローンチ！ 「レコメンデーション メッセージ for LINE公式アカウント　Powered by CRITEO」の強さとは？ | JP - Criteo.com](/content/jp/blog/line-yahoo-criteo-discussion-vol-2-the-long-awaited-official-launch.html): 2023年に行った実証実験やβ版のローンチでは、どのような効果が得られたのでしょうか？ (23 words, Jun 20, 2024) - [【LINE ヤフー×Criteo対談Vol.1】 待望の正式ローンチ！ 「レコメンデーション メッセージ for LINE公式アカウント Powered by CRITEO」の強さとは？ | JP - Criteo.com](/content/jp/blog/line-yahoo-criteo-discussion-vol-1-the-long-awaited-official-launch.html): Criteoでは2024年２月、LINE公式アカウント上でパーソナライズされた高度なメッセージ配信を可能にする新ソリューション「レコメンデーションメッセージ for LINE公式アカウント Powered by CRITEO」を、正式ローンチいたしました。 (65 words, Jun 19, 2024) - [【開催報告】CRITEO Retail Summit 2024 @TOKYO | JP - Criteo.com](/content/jp/blog/criteo-retail-summit-2024-tokyo/index.html): 日本でも2023年以降、認知度が高まり、小売り大手の参入が相次いで注目を集めている「リテールメディア」。 (24 words, Jun 18, 2024) - [What’s the Difference Between First and Third-Party Cookies? | Criteo](/content/blog/whats-the-difference-between-first-and-third-party-cookies.html): Explaining what first-party and third-party cookies are, why they matter, and how they impact the online experience. (1,073 words, Jun 10, 2024) - [A Beginner’s Guide to Programmatic Curation | Criteo](/content/blog/beginners-guide-programmatic-curation/index.html): Programmatic advertising is changing. As influence shifts from the buy side to the sell side, a maturing supply chain highlights the need for better solutions across the ecosystem.  The programmatic supply chain has become so complex in recent years that it’s become difficult for players to truly thrive or to create a differentiated offering. Moreover, […] (894 words, Jun 6, 2024) - [Advanced AI and the Future of First-Party Data in Advertising | Criteo](/content/blog/advanced-ai-and-the-future-of-first-party-data-in-advertising.html): Our CPO, Todd Parsons shows how commerce data and advanced AI will help create greater advertising impact at scale. (694 words, Jun 5, 2024) - [Dia dos Namorados 2024 – Comportamento do Consumidor e Tendências | BR - Criteo.com](/content/br/blog/dia-dos-namorados-2024/index.html): Explore as tendências do Dia dos Namorados no Brasil: aumento nas vendas, comportamento de compra dos consumidores e categorias mais populares. Descubra mais e veja como aproveitar! (837 words, Jun 4, 2024) - [Marques, retailers et éditeurs : que pensent-ils du futur sans cookies ? | FR - Criteo.com](/content/fr/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future.html): Les acteurs du commerce présentent leur niveau de préparation face à la suppression des cookies tiers et les alternatives qu'ils souhaitent mettre en place. (1,020 words, May 29, 2024) - [解读商业媒体：揭示数字广告最炙手可热的增长机遇 - CN - Criteo](/content/cn/blog/10-commerce-media-truths/index.html): 了解商业媒体的核心逻辑——以及它为何成为行业热议的话题。 (43 words, May 29, 2024) - [Beyond ROAS: A broader approach to measuring retail media success | Criteo](/content/blog/beyond-roas/index.html): Don't limit yourself by focusing only on ROAS to measure success. Our latest report highlights how to expand your measurement approach. (993 words, May 22, 2024) - [Was Brands, Retailer und Publisher über Zukunft nach dem Third-Party Cookie sagen | DE - Criteo.com](/content/de/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future.html): Das Commerce-Ökosystem teilt mit, inwieweit es auf die Abschaffung von Third-Party Cookies vorbereitet ist und welche alternativen Lösungen es zu verwenden gedenkt. (805 words, May 16, 2024) - [今年も猛暑の予想。気温と夏物商材の関係をチェック | JP - Criteo.com](/content/jp/blog/summer-of-2024-weather/index.html): 2024年の夏は梅雨が長く、梅雨明け後は猛暑の予想。 (22 words, May 15, 2024) - [消費者はどのように好きな商品を見つけ、購入に至るのか：コマーストレンド最新情報 | JP - Criteo.com](/content/jp/blog/how-shoppers-discover-and-decide-what-to-buy/index.html): ショッピングシーズンのピークである第4四半期に、人々を買い物に向かわせるインスピレーションに関する驚くべきデータをCriteo のエキスパートが解説します。 (34 words, May 14, 2024) - [２歳の６割がネットを利用！日本の子どもたちの最新ネット利用状況 | JP - Criteo.com](/content/jp/blog/internet-trends-among-japanese-children/index.html): 日本の子どもたちは具体的に、どんな風にインターネットを使っているのでしょうか？こども家庭庁が行った「令和５年度青少年のインターネット利用環境実態調査」の結果から、その傾向を探ってみました。 (78 words, May 13, 2024) - [Global Travel Industry Trends 2024 + Free Report & Webinar](/content/blog/criteo-seasonal-travel-dashboard/index.html): To help advertisers prepare for what's in store for the travel industry this year, our latest report reveals must-know global trends. (825 words, May 10, 2024) - [夏ボーナス前にチェックしよう。みんなが投資を始めたきっかけは？ | JP - Criteo.com](/content/jp/blog/summer-bonus-season/index.html): 物価上昇に円安など経済情勢の先行き不透明感が高まる中、今年は新型NISA制度がスタートしたこともあって、「ボーナスは投資資金に充てよう」と考えている人も少なくないことでしょう。 (42 words, May 10, 2024) - [転職の最新トレンドをリサーチ！ いつ・どうやって情報収集？成功者の共通点は？ | JP - Criteo.com](/content/jp/blog/latest-trends-in-changing-jobs/index.html): 20代の６割超「社会人になる前から転職を視野」。 (26 words, May 9, 2024) - [Criteo expands its TAG certifications, ensuring safer digital advertising | Criteo](/content/blog/criteo-expands-its-tag-certifications/index.html): Our multiple TAG certifications show our commitment to fighting invalid traffic and malware and our high standards for brand protection. (609 words, May 9, 2024) - [Criteo ha desglosado los resultados del Hot Sale México 2023 | ES - Criteo](/content/es/blog/hot-sales-mexico-2023/index.html): Descubra los productos con mejor rendimiento y cómo la confianza del consumidor impulsó las ventas. (667 words, May 7, 2024) - [A unificação da retail media e o caminho para a simplicidade | BR - Criteo.com](/content/br/blog/retail-media-unification-and-the-path-to-simplicity.html): Nosso CRO, Brian Gleason, compartilha oportunidades para que marcas e varejistas capitalizem experiências de retail media full-funnel. (1,087 words, May 7, 2024) - [O que marcas, varejistas e publishers têm a dizer sobre o futuro sem cookies | BR - Criteo.com](/content/br/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future.html): O ecossistema de e-commerce compartilha seu nível de preparação para a desativação dos third-party cookies. (910 words, May 6, 2024) - [Dia das Mães 2024 – tendências e comportamento do e-commerce para a segunda data mais importante do varejo online | BR - Criteo.com](/content/br/blog/dia-das-maes-2024/index.html): Descubra insights sobre o comportamento dos consumidores para o Dia das Mães, fornecidos pela Criteo, desde as buscas online até as tendências de compra. Veja como o e-commerce superou recordes em 2023 e prepare-se com dados essenciais. (852 words, May 2, 2024) - [『CRITEOリテールメディアの概要～オンサイト・オフサイト広告の相乗効果』～シリーズ リテールメディア解説（４） | JP - Criteo.com](/content/jp/blog/retail-media-blog-series-4-synergy-of-on-site-and-off-site-advertising.html): 今回はリテールメディア広告のうち「オフサイト広告」の特徴、オンサイト広告と相乗効果について、CRITEO　Japanでリテールメディア事業を推進する牧野臨太郎と松尾友直が解説します。 (22 words, May 2, 2024) - [『CRITEOリテールメディアの概要～オンサイト広告』～シリーズ リテールメディア解説（３） | JP - Criteo.com](/content/jp/blog/retail-media-blog-series-3-onsite-advertising/index.html): 今回はリテールメディア広告のうち「オンサイト広告」の特徴と効果について、CRITEO　Japanの松尾友直が解説します。 (31 words, Apr 30, 2024) - [『日・米リテールメディア市場の現状』～シリーズ リテールメディア解説（２） | JP - Criteo.com](/content/jp/blog/retail-media-blog-series-2-current-status-of-the-japanese-and-us-retail-media-markets.html): 話題のリテールメディアについてCRITEO Japanのリテールメディア事業責任者・牧野臨太郎が語るB「シリー […] (12 words, Apr 25, 2024) - [『リテールメディアの基礎知識 』～シリーズ リテールメディア解説（１） | JP - Criteo.com](/content/jp/blog/retail-media-blog-series-1-basic-knowledge-of-retail-media.html): リテールメディアになぜ注目が集まっているのか、その背景と日米の市場概況について、CRITEO Japanでリテールメディア事業の責任者を務める牧野臨太郎が解説します。 (49 words, Apr 22, 2024) - [쿠키가 사라진 미래에 대한 브랜드·유통사·매체사 견해 | KR - Criteo](/content/kr/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future.html): 1,000명을 대상으로 한 크리테오 설문 조사 분석을 통해, 서드파티 쿠키 종료에 대비한 브랜드·유통사·매체사의 준비 현황과 대체 솔루션, 광고 활용 전략을 확인해보세요. 인사이트를 바탕으로 앞으로의 디지털 광고 전략 수립에도 참고해보세요. (690 words, Apr 21, 2024) - [리테일 미디어 통합과 간소화를 향한 여정 | KR - Criteo](/content/kr/blog/retail-media-unification-and-the-path-to-simplicity.html): 크리테오의 CRO인 브라이언 글리슨(Brian Gleason)이 브랜드와 유통사가 어떻게 리테일 미디어의 풀-퍼널 경험을 활용할 수 있는지 공유합니다. (758 words, Apr 18, 2024) - [대체 ID: 쿠키 없는 광고의 미래는?](/content/kr/blog/alternative-ids-the-future-of-cookieless-advertising.html): 대체 ID의 정의부터 쿠키를 사용하지 않는 다양한 ID 솔루션까지 확인해 보세요. 제안된 다양한 솔루션 옵션 중에서 비즈니스 전략에 맞게 활용할 수 있습니다. 크리테오 블로그에서 쿠키 없는 미래를 전략적으로 살펴보고, 대응 전략을 수립해보세요. (1,055 words, Apr 17, 2024) - [커머스 미디어의 10가지 진실: 디지털 광고의 가장 핫한 기회 뒤에 숨겨진 원칙 | KR - Criteo](/content/kr/blog/10-commerce-media-truths/index.html): 커머스 미디어를 뒷받침하는 핵심 원칙과 왜 커머스 미디어가 자주 언급되고 있는지 알아봅니다. (708 words, Apr 17, 2024) - [「ECプラットフォーム広告費」が堅調な成長～「2023日本の広告費 | JP - Criteo.com](/content/jp/blog/2023-japanese-advertising-expenses/index.html): 日本の広告市場の「今」を知る上で欠かせない電通の年次リポート「日本の広告費2023」が発表されました。本調査によると2023年の総広告費は、通年で7兆3,167億円。 (28 words, Apr 17, 2024) - [프라이버시 샌드박스 테스트: 알아두면 좋은 모든 정보를 공유합니다 | KR - Criteo](/content/kr/blog/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know.html): 크리테오의 CPO인 토드 파슨스(Todd Parsons)가 프라이버시 샌드박스 테스트를 세부적으로 나눠 평가 항목과 시기, 업계에 어떤 의미가 있는지를 설명합니다. (928 words, Apr 17, 2024) - [キーワードは「コスパ・タイパ」と「丁寧な暮らし」～新生活トレンド2024 | JP - Criteo.com](/content/jp/blog/new-lifestyle-trends-2024/index.html): いわゆるZ世代と言われる若者が新生活を前にどんな商品を、どうやって購入しているのか、パナソニックや楽天が行った興味深い調査結果をもとに紐解いていきましょう。 (40 words, Apr 16, 2024) - [【特別鼎談】2024年、注目の「リテールメディア」の現状と展望 ：Vol.4 2024年、リテールメディアの好スタートを切るには？ | JP - Criteo.com](/content/jp/blog/how-to-get-off-to-a-good-start-in-retail-media-in-2024.html): まだまだ課題は山積しているとはいえ、大きな可能性を秘めているリテールメディア。アメリカの模倣ではなく、日本ならではのリテールメディア市場を育てよう。 (62 words, Apr 10, 2024) - [【2024年６月】Criteo、NRF APAC 2024＠シンガポールに参加 | JP - Criteo.com](/content/jp/blog/criteo-participates-in-nrf-apac-2024-singapore/index.html): Criteoでは、2024年６月11日（火曜日）～13日（木曜日）にシンガポールで開催される小売業界の大型イベント「NRF 2024 Retail's Big Show Asia Pacific」に参加いたします。 (75 words, Apr 9, 2024) - [コマースメディア 10の真実 | JP - Criteo.com](/content/jp/blog/10-commerce-media-truths/index.html): ここからは、デジタル広告で注目を集めているコマースメディアを理解する上で、押さえておきたい10のポイントをご紹介します。 (40 words, Apr 9, 2024) - [”変革の年”2024年に、パブリッシャーが取り組むべきこととは | JP - Criteo.com](/content/jp/blog/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it.html): With monetization in flux, savvy publishers are looking to diversify their revenue streams. Here’s how.   (81 words, Apr 8, 2024) - [【特別鼎談】2024年、注目の「リテールメディア」の現状と展望：Vol.3 日本におけるリテールメディアの現状と課題 | JP - Criteo.com](/content/jp/blog/current-status-and-challenges-of-retail-media-in-japan.html): 日本においてもリテールメディアは定着するのでしょうか。リテールメディア市場に詳しいアタラ合同会社CEOの杉原剛氏をゲストにお迎えし、日本におけるリテールメディアの展望と課題について考察します。（3回目／全4回） (21 words, Apr 4, 2024) - [À frente da curva: Previsões de publicidade para 2024 de especialistas da Criteo | BR - Criteo.com](/content/br/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Líderes da Criteo compartilham suas previsões de publicidade para 2024 para ajudar profissionais de marketing e mídia a navegar neste movimentado ano do setor. (487 words, Apr 4, 2024) - [そもそも、サードパーティ・クッキーはなぜ廃止されるのか？ | JP - Criteo.com](/content/jp/blog/why-third-party-cookies-are-being-phased-out/index.html): 今年後半から年末にかけて、サードパーティー・クッキーの段階的な廃止が予定されていることもあって 、デジタル広告戦略の大きな見直しを迫られている企業やブランドも少なくないことでしょう。 (26 words, Apr 2, 2024) - [10 commerce media truths: The principles behind digital advertising’s hottest opportunity  | Criteo](/content/blog/10-commerce-media-truths/index.html): Learn the key tenets that underpin commerce media – and why it's the pivotal category everybody's talking about. (934 words, Mar 29, 2024) - [The state of retail media today: How does your maturity level compare? | Criteo](/content/blog/the-state-of-retail-media-today-how-does-your-maturity-level-compare.html): What other retailers, brands, and agencies are doing today and what's new in retail media, based on our global survey of more than 1,000 commerce leaders. (609 words, Mar 28, 2024) - [プライバシーサンドボックス・テストについて知っておくべきこと | JP - Criteo.com](/content/jp/blog/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know.html): 当社 CPO トッド・パーソンズが、テストで評価する内容やスケジュール、業界への影響など、プライバシー・サンドボックス・テストに関する詳細を説明します。 (127 words, Mar 27, 2024) - [Alternative IDs may hold the key to cookieless advertising's future](/content/blog/alternative-ids-the-future-of-cookieless-advertising.html): What is an alternative ID? Understand the shift to cookieless identity solutions and the role alternative IDs will play in the future. (1,366 words, Mar 27, 2024) - [クッキー廃止後の世界：企業や小売業者、パブリッシャーはどう受け止めているのか | JP - Criteo.com](/content/jp/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future.html): コマース・エコシステムのプレイヤーが準備の進み具合や使用を予定している代替ソリューションなど、サードパーティ・クッキー廃止について語り合いました。 (93 words, Mar 26, 2024) - [Páscoa 2024 – Tendências de crescimento e expectativa de melhoria dos excelentes resultados de 2023 | BR - Criteo.com](/content/br/blog/pascoa-2024-tendencias-de-crescimento/index.html): Explore as expectativas para a Páscoa 2024 e saiba as recomendações da Criteo para as suas estratégias de marketing digital. (622 words, Mar 20, 2024) - [トレンドに変化あり！2024年の春節商戦振り返り | JP - Criteo.com](/content/jp/blog/spring-festival-sales-season-2024/index.html): 中華圏の人たちにとって最も大切な祝祭日「春節」。2024年の春節の連休は2月10日～17日までの1週間。中国の景気後退やデフレ進行が指摘される中、今年の春節関連の消費にはどのようなトレンドが見られたのでしょうか？ (32 words, Mar 19, 2024) - [2024 will be a year of change. Here’s how publishers are gearing up for it. | Criteo](/content/blog/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it.html): With monetization in flux, savvy publishers are looking to diversify their revenue streams. Here’s how.   (827 words, Mar 19, 2024) - [最新消費トレンドをお届け！Criteo　消費者センチメント調査リポート(2)今、消費者が望むオンライン・ショッピングとは？ | JP - Criteo.com](/content/jp/blog/criteo-consumer-sentiment-survey-report-part-2/index.html): Criteoが2023年12月に日本で行った消費者センチメント調査リポートの第２弾。今回は、調査結果から今、消費者が望むオンライン・ショッピングの在り方について読み取っていきましょう。 (22 words, Mar 18, 2024) - [最新消費トレンドをお届け！Criteo 消費者センチメント調査リポート(1) 買い物の決め手は何？ | JP - Criteo.com](/content/jp/blog/criteo-consumer-sentiment-survey-report-part-1/index.html): Criteoではこのほど「Criteo消費者センチメント調査2023年12月」を発表しました。異常気象や世界情勢の悪化に端を発する値上げラッシュは、日本の消費者のマインドにどのような影響を与えているのでしょうか？調査で得られた具体的な数字をもとに詳しく見ていきましょう。 (16 words, Mar 15, 2024) - [브랜드는 리테일 미디어를 성장시킬 큰 계획을 세우고 있습니다. 2024년과 이후의 계획은 다음과 같습니다. | KR - Criteo](/content/kr/blog/brands-wish-list-for-retail-media-growth/index.html): 리테일 미디어의 성장, 브랜드가 리테일 미디어에서 원하는 것 (638 words, Mar 15, 2024) - [Les marques misent gros sur la croissance du retail media. Voici leurs attentes pour 2024 et pour la suite. | FR - Criteo.com](/content/fr/blog/brands-wish-list-for-retail-media-growth/index.html): Les marques sont convaincues du potentiel du retail media : voici leurs attentes pour aller encore plus loin. (1,108 words, Mar 14, 2024) - [The Bottom Line of Privacy Sandbox Testing: What You Need to Know | Criteo](/content/blog/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know.html): Our CPO, Todd Parsons, breaks down Privacy Sandbox testing to clear up what’s being assessed and when, and what it means for our industry. (1,189 words, Mar 12, 2024) - [Retail Media Unification and the Path to Simplicity | Criteo](/content/blog/retail-media-unification-and-the-path-to-simplicity.html): Our CRO, Brian Gleason, shares opportunities for brands and retailers to capitalize on retail media's full-funnel experiences. (968 words, Mar 7, 2024) - [NRF 2024～リテール業界、世界の最新潮流を知ろう（後編） | JP - Criteo.com](/content/jp/blog/nrf-2024-the-latest-trends-in-the-retail-industry-and-the-world-part-2.html): 今年で113年目の歴史を誇るNRFは、小売業界の最新トレンドがわかる大人気のカンファレンス。３日間にわたって行われた同イベントで特に注目を集めた話題をピックアップ。 (16 words, Mar 5, 2024) - [What brands, retailers, and publishers have to say about the cookieless future | Criteo](/content/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future.html): The commerce ecosystem shares their level of preparedness for third-party cookie deprecation, alternate solutions they plan to use, and more. (857 words, Mar 5, 2024) - [Semana do Consumidor 2024 – Guia prático para excelentes resultados | BR - Criteo.com](/content/br/blog/semana-do-consumidor-2024-guia-pratico-para-excelentes-resultados.html): Prepare-se para a Semana do Consumidor 2024 com insights exclusivos e práticas recomendadas por especialistas! (752 words, Mar 4, 2024) - [NRF 2024～リテール業界、世界の最新潮流を知ろう（前編） | JP - Criteo.com](/content/jp/blog/nrf-2024-the-latest-trends-in-the-retail-industry-and-the-world-part-1.html): NRF（全米小売業協会）による世界最大級の小売りのカンファレンス「NRF 2024：Retail's Big Show」が、2024年1月14～16日、米国ニューヨークで開催されました。 (20 words, Mar 4, 2024) - [Criteo 認定パートナーアワードセレモニー 2024を開催しました | JP - Criteo.com](/content/jp/blog/2024-criteo-certified-partner-award-ceremony/index.html): Criteoでは、2024年２月15日、Criteo Certified Partnersに認定されている日本国内の代理店の皆様を対象にした「2024年Criteo 認定パートナーアワードセレモニー」を、東京・青山にて開催いたしました。 (54 words, Mar 4, 2024) - [【特別鼎談】2024年、注目の「リテールメディア」の現状と展望：Vol.2 アメリカにおけるリテールメディアの現状と課題 | JP - Criteo.com](/content/jp/blog/current-status-and-challenges-of-retail-media-in-america.html): 日本においてもリテールメディアは定着するのでしょうか。リテールメディア市場に詳しいアタラ合同会社CEOの杉原剛氏をゲストにお迎えし、日本におけるリテールメディアの展望と課題について考察します。 (47 words, Mar 1, 2024) - [What is Retail Media advertising?](/content/ru/blog/wtf-is-retail-media-guide/index.html): Но что такое ритейл медиа? Почему этот формат сейчас в центре внимания? Узнайте три причины растущей популярности ритейл медиа. (626 words, Feb 26, 2024) - [Brands have big plans for retail media growth. Here's their wish list for 2024 and beyond. | Criteo](/content/blog/brands-wish-list-for-retail-media-growth/index.html): Brands are sold on the power of retail media--here's what they're looking for to take it even further. (836 words, Feb 22, 2024) - [¿Qué es la publicidad con Retail Media? | ES - Criteo](/content/es/blog/wtf-is-retail-media-guide/index.html): ¿Qué es exactamente el Retail Media? ¿Y por qué es tendencia hoy en día? Descubre los 3 motivos por los que el Retail Media está en auge. (905 words, Feb 21, 2024) - [Che cos’è il Media Retail Advertising? | IT - Criteo](/content/it/blog/wtf-is-retail-media-guide/index.html): Ma, esattamente, che cos’è il retail media? E perché oggi è così di tendenza? Scopri tre motivi per cui il retail media sta avendo successo. (792 words, Feb 21, 2024) - [리테일 미디어 광고란? | KR - Criteo](/content/kr/blog/wtf-is-retail-media-guide/index.html): 리테일 미디어란 무엇일까요? 그리고 왜 지금 그 중요성이 부각되고 있을까요? 리테일 미디어가 증가하는 세 가지 이유를 알아보십시오. (555 words, Feb 21, 2024) - [Was ist Retail Media Werbung? | DE - Criteo.com](/content/de/blog/wtf-is-retail-media-guide/index.html): Was genau ist Retail Media? Und warum liegt dieser Werbeansatz gerade voll im Trend? Wir stellen euch drei Gründe für den Aufstieg von Retail Media vor. (752 words, Feb 21, 2024) - [クッキーレス時代の代替IDをどう選ぶべきか | JP - Criteo.com](/content/jp/blog/guide-to-alternative-ids-post-cookie-world/index.html): Google による段階的なサードパーティ・クッキーの廃止は、デジタル広告の仕組みを根底から覆すものになるでしょう。本稿ではそういったクッキーレスに対応したソリューションの筆頭、「代替 ID」について解説します。 (55 words, Feb 20, 2024) - [Google プライバシーサンドボックスのテストに欠かせないこと | JP - Criteo.com](/content/jp/blog/what-it-takes-to-test-googles-privacy-sandbox/index.html): 広告業界でプライバシーサンドボックスのテストが進む中、Criteo の CPO トッド・パーソンズが有意な効果を引き出すためには規模が必要である理由を詳しく説明します。 (57 words, Feb 19, 2024) - [크리테오 전문가들의 2024년 광고 전망 | KR - Criteo](/content/kr/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): 마케터와 미디어 소유자가 역동적인 한 해를 성공적으로 헤쳐나가는 데 도움을 줄 수 있도록 크리테오의 리더들이 2024년 광고업계 전망을 공유합니다. (883 words, Feb 16, 2024) - [【特別鼎談】2024年、注目の「リテールメディア」の現状と展望 ：Vol.1 そもそも「リテールメディア」とは？なぜ注目を集めるのか | JP - Criteo.com](/content/jp/blog/retail-media-is-attracting-attention-in-2024/index.html): Amazonやウォルマートがいち早く参入・大成功を収めたのを機に、アメリカで急激に市場を拡大しつつある「リテールメディア」。日本においてもリテールメディアは定着するのでしょうか。 (23 words, Feb 15, 2024) - [后Cookie时代的备用ID指南 - CN - Criteo](/content/cn/blog/guide-to-alternative-ids-post-cookie-world/index.html): 无论您是否同意， 到2024年底，Chrome浏览器的第三方cookie将不复存在。 在过去的几年里，数字广告行业已经逐步在苹果公司的Safari浏览器和Mozilla的火狐浏览器上淘汰cookie，但真正的考验将在明年到来，所有程序化的参与者都需要做好准备。 (38 words, Feb 15, 2024) - [押さえておきたいデジタル広告トレンドとCriteoのソリューション | JP - Criteo.com](/content/jp/blog/digital-advertising-trends-to-keep-in-mind-and-criteo-solutions.html): 今年は年内にGoogleのサードパーティークッキーの廃止が予定されているなど、デジタル広告業界にとって大きな変化が見込まれる１年になりそうです。今回はCriteoが注目する出来事やトレンドを２つピックアップしてご紹介します。 (53 words, Feb 14, 2024) - [2月29日ウェビナー開催！リテールメディアの基本を学ぼう | JP - Criteo.com](/content/jp/blog/retail-media-webinar-february-29/index.html): 米リテールメディアの市場規模、2024年には9兆円にポストcookie時代の新たな広告手法として注目を集めるリテールメディア。 (51 words, Feb 13, 2024) - [구글 프라이버시 샌드박스를 테스트하는 데 필요한 것들 | KR - Criteo](/content/kr/blog/what-it-takes-to-test-googles-privacy-sandbox/index.html): 업계가 프라이버시 샌드박스(Privacy Sandbox) 테스트를 진행하게 되었습니다. 크리테오의 CPO인 토드 파슨스(Todd Parsons)가 의미 있는 결과를 얻으려면 왜 테스트 규모가 중요한지 설명합니다. (1,213 words, Feb 13, 2024) - [Papers from Criteo AI Lab @ALT, ICLR, AISTATS, AAAI, and more - Criteo AI Lab](/content/ailab/latest-papers-criteo-ai-lab-alt-iclr-aistats-aaai-and-more.html): Latest papers from the Criteo AI Lab (see Criteo AI Lab publications for more). Please feel… (276 words, Feb 12, 2024) - [Was es braucht, die Privacy Sandbox zu testen | DE - Criteo.com](/content/de/blog/what-it-takes-to-test-googles-privacy-sandbox/index.html): Unsere Branche startet die Tests der Privacy Sandbox. Criteo CPO Todd Parsons erläutert, warum es für aussagekräftige Ergebnisse auf Reichweite ankommt. (1,326 words, Feb 6, 2024) - [Google Privacy Sandbox : dans les coulisses des tests | FR - Criteo.com](/content/fr/blog/what-it-takes-to-test-googles-privacy-sandbox/index.html): Alors que les tests de la Privacy Sandbox se poursuivent, notre CPO Todd Parsons nous explique l’importance de la mise à l’échelle pour obtenir des résultats. (1,325 words, Feb 5, 2024) - [リテールメディア業界のリーダー２名がcriteoにジョイン | JP - Criteo.com](/content/jp/blog/two-leaders-in-the-retail-media-industry-join-criteo.html): 小売業者等のサイトを広告プラットフォームとして活用し、サードパーティクッキーを使わずに関連性の高い広告を消費者 […] (22 words, Jan 30, 2024) - [쿠키 없는 세상의 대체 ID에 대한 가이드 | KR - Criteo](/content/kr/blog/guide-to-alternative-ids-post-cookie-world/index.html): 원하든 원하지 않든, 2024년 말이 되면 크롬에서 서드파티 쿠키 지원이 중단됩니다.디지털 광고 업계는 지난 몇 년 동안 쿠키가 사라진 애플의 사파리와 모질라의 파이어폭스에서 연습을 해왔습니다. 내년이 되면 실전에서 그 결과와 마주하게 될 것입니다. (999 words, Jan 26, 2024) - [What It Takes to Test Google’s Privacy Sandbox | Criteo](/content/blog/what-it-takes-to-test-googles-privacy-sandbox/index.html): As the industry moves forward with Privacy Sandbox testing, our CPO, Todd Parsons, breaks down why scale matters for meaningful results. (421 words, Jan 25, 2024) - [時代の一歩先へ：Criteo エキスパートが 2024 年の広告業界を予想 | JP - Criteo.com](/content/jp/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Criteo を牽引するリーダーたちが 2024 年の広告業界を予測します。ーケターとメディアオーナーの皆さまがダイナミックな変化を迎える広告業界を 1 年間乗り切るための参考にしてください。 (42 words, Jan 24, 2024) - [Guida agli ID alternativi in un mondo post cookie | IT - Criteo](/content/it/blog/guide-to-alternative-ids-post-cookie-world/index.html): Che ci piaccia o no, il third-party cookie di Chrome sparirà entro la fine del 2024. Il settore del digital advertising negli ultimi anni si è già esercitato con la "rottamazione" dei cookie su Safari di Apple e Firefox di Mozilla, ma il vero test sarà l'anno prossimo. (1,305 words, Jan 22, 2024) - [Retail Media 2.0: In-store, omnichannel measurement, and shoppable video bring new growth opportunities | Criteo](/content/blog/retail-media-2-0/index.html): Already offering sponsored products, onsite display and offsite? These are the next level of retail media revenue opportunities. (681 words, Jan 19, 2024) - [Гид по альтернативным идентификаторам в мире без cookie-файлов | RU - Criteo.com](/content/ru/blog/guide-to-alternative-ids-post-cookie-world/index.html): Вне зависимости от нашего желания сторонние cookie-файлы в Chrome перестанут использоваться к концу 2024 года. За последние несколько лет в отрасли диджитал-рекламы уже был накоплен некоторый опыт, связанный с отказом браузеров Safari (Apple) и Firefox (Mozilla) от cookie-файлов, но настоящие испытания предстоят в следующем году. (544 words, Jan 19, 2024) - [Alternative IDs in der Post-Cookie Welt – Ein Leitfaden | DE - Criteo.com](/content/de/blog/guide-to-alternative-ids-post-cookie-world/index.html): Sobald Google den Third-Party Cookie in Chrome abschafft, steht die wirkliche Bewährungsprobe für die digitale Werbeindustrie an. Welche alternativen IDs gibt es? (573 words, Jan 18, 2024) - [时刻站在时代前沿：Criteo专家的2024年广告预测 - CN - Criteo](/content/cn/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Criteo 领导人分享了他们对 2024 年广告业的预测，以帮助营销人员和媒体所有者把握广告业充满活力的这一年。 (39 words, Jan 17, 2024) - [【寄稿記事 ZD Net】サードパーティークッキー廃止に向けて--2024年にマーケターが知るべきこと | JP - Criteo.com](/content/jp/blog/the-state-of-addressability-our-strategy-for-2024/index.html): 広告業界ではこれまで、抜本的な改革が頻繁に行われてきましたが、2024年は最もダイナミックな改革が予想されています。 (88 words, Jan 16, 2024) - [O que é publicidade de retail media? | BR - Criteo.com](/content/br/blog/wtf-is-retail-media-guide/index.html): O que é retail media? E por que está em alta agora? Conheça três motivos pelos quais a retail media está em ascensão. (662 words, Jan 15, 2024) - [【登壇報告】Perpetua Growth Labs TokyoでCriteo Retail メディアを紹介 | JP - Criteo.com](/content/jp/blog/introducing-criteo-retail-media-at-perpetua-growth-labs-tokyo.html): リテールビジネスのイベント「Perpetua Growth Lab」に、Criteoの蓑輪と牧野が、アタラ合同会社創業者CEOの杉原氏とともに登壇、「2023年に〝リテールメディア〟元年を迎える 日本のリテールメディアへの期待とは!?」と題してディスカッションを行いました。 (98 words, Jan 11, 2024) - [Como obter mais investimento para sua retail media network | BR - Criteo.com](/content/br/blog/how-to-unlock-incremental-spend-for-your-retail-media-network.html): RMNs que buscam diferenciar-se e crescer devem capitalizar duas oportunidades emergentes. (1,013 words, Jan 10, 2024) - [5 maneiras de estender sua publicidade digital na internet aberta | BR - Criteo.com](/content/br/blog/5-ways-to-extend-your-digital-advertising/index.html): Criteo e Emarsys oferecem cinco maneiras de usar dados enriquecidos obtidos por meio de madtech para criar melhores experiências de compra para os clientes. (738 words, Jan 9, 2024) - [Le previsioni degli esperti di Criteo sul settore della pubblicità per il 2024 | IT - Criteo](/content/it/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): I leader di Criteo condividono le loro previsioni per il 2024 per aiutare i marketer e i media owner a destreggiarsi in questo anno dinamico per la pubblicità. (1,421 words, Jan 9, 2024) - [Оптимизация эффективности рекламы с продвинутыми технологиями машинного обучения и векторных баз данных | RU - Criteo.com](/content/ru/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): Мы интегрировали векторные базы данных с технологией ретагретинговых рекомендаций Criteo, чтобы помочь маркетологам улучшить результаты рекламных кампаний. (1,077 words, Jan 9, 2024) - [利用先进的机器学习和矢量数据库技术优化广告效果 - CN - Criteo](/content/cn/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): 我们将矢量数据库技术集成到Criteo的重定位推荐引擎中，以帮助市场营销者提高其广告活动效果。 (82 words, Jan 9, 2024) - [Um guia para IDs alternativos no mundo pós-cookies | BR - Criteo.com](/content/br/blog/guide-to-alternative-ids-post-cookie-world/index.html): Quer você concorde ou não, os third-party cookies do Chrome serão desativados até o final de 2024. (1,360 words, Jan 9, 2024) - [5 formas de hacer llegar más lejos tu publicidad digital en el internet abierto | ES - Criteo](/content/es/blog/5-ways-to-extend-your-digital-advertising/index.html): Este artículo se publicó en Emarsys el 15 de agosto de 2023. Escrito por Sophie Sui, directora de partners estratégicos de Criteo. Hoy en día cualquiera puede poner un anuncio en internet: crear un texto, añadir un gráfico de un producto y modelo, y asignar un presupuesto de publicidad. De hecho, eso es exactamente lo que hace […] (1,820 words, Jan 9, 2024) - [Black Friday 2023: 5 tendências que moldaram o Cyber Weekend | BR - Criteo.com](/content/br/blog/black-friday-2023/index.html): Descubra as cinco principais tendências do Cyber Weekend deste ano para acompanhar como os consumidores estão comprando nesta temporada de festas. (651 words, Jan 8, 2024) - [Guía de identificadores alternativos en la era post-cookies | ES - Criteo](/content/es/blog/guide-to-alternative-ids-post-cookie-world/index.html): Tanto si estás de acuerdo como si no, la cookie de terceros de Chrome dejará de existir a finales de 2024. (657 words, Jan 8, 2024) - [5 способов оптимизировать диджитал-рекламу в открытом Интернете | RU - Criteo.com](/content/ru/blog/5-ways-to-extend-your-digital-advertising/index.html): Criteo и Emarsys предлагают пять способов использования расширенных данных, полученных с помощью madtech, для улучшения качества покупок для ваших клиентов. (761 words, Jan 8, 2024) - [2023年黑色星期五：影响本次网购周末的5个趋势 - CN - Criteo](/content/cn/blog/black-friday-2023/index.html): Discover this year's top five Cyber Weekend trends to keep a pulse on how consumers are shopping this holiday season. (30 words, Jan 5, 2024) - [Un paso por delante: Predicciones de los expertos de Criteo sobre la publicidad para 2024 | ES - Criteo](/content/es/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Los expertos de Criteo comparten sus predicciones sobre la publicidad para 2024 para ayudar a los Profesionales del Marketing y a los propietarios de medios a atravesar este año dinámico en el sector de la publicidad. (428 words, Jan 5, 2024) - [什么是第一方媒体网络？ - CN - Criteo](/content/cn/blog/what-is-the-first-party-media-network/index.html): 市场营销者和媒体主可以通过Criteo的第一方媒体网络连接、增强和激活他们的第一方数据。 (74 words, Jan 4, 2024) - [Den entscheidenden Schritt voraus: Was die Criteo-Experten für das Werbejahr 2024 vorhersagen | DE - Criteo.com](/content/de/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Criteo-Führungskräfte sprechen über ihre Prognosen, mit denen Marketer und Media Owner erfolgreich durch das wohl wechselvolle Werbejahr navigieren können. (1,150 words, Jan 4, 2024) - [Проблема адресованности: наша стратегия на 2024 год | RU - Criteo.com](/content/ru/blog/the-state-of-addressability-our-strategy-for-2024/index.html): В сфере адресованности грядут серьезные изменения Тодд Парсонс, директор по продуктам Criteo, рассказывает о комплексной стратегии, благодаря которой наши клиенты смогут ориентироваться в новых условиях. (1,750 words, Jan 3, 2024) - [Prendre une longueur d’avance : les prédictions des experts Criteo pour la publicité 2024 | FR - Criteo.com](/content/fr/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Les leaders Criteo partagent leurs prédictions 2024 afin d’aider les marketers et éditeurs à appréhender cette nouvelle année dynamique. (783 words, Jan 2, 2024) - [Опережаем тренды: эксперты Criteo делают прогнозы на 2024 год | RU - Criteo.com](/content/ru/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Ведущие специалисты Criteo делятся мнениями о ближайших перспективах рекламной отрасли. Эти прогнозы помогут маркетологам и владельцам медиа подготовиться к новому насыщенному году. (1,148 words, Dec 31, 2023) - [いつでも好きな時に学べる！2023CriteoウェビナーまとめVol.3：最新ソリューション紹介 | JP - Criteo.com](/content/jp/blog/criteo-webinar-to-learn-latest-solutions-2023/index.html): Criteoが2023年に開催したウェビナーを振り返るシリーズ、３回目は2023年にCriteoがリリースした最新のソリューションをご紹介する３本をピックアップ。常に進化を続けるCriteoのテクノロジーを実感できる新ソリューションを学んで、2024年のビジネス拡大にお役立てください。 (93 words, Dec 26, 2023) - [Activación de datos propios: 3 estrategias exclusivas para los propietarios de medios | ES - Criteo](/content/es/blog/first-party-data-activation-strategies-for-media-owners.html): Descubre cómo los publishers pueden canalizar sus datos propios en nuevos flujos de ingresos y, a su vez, lograr mejores resultados. (769 words, Dec 22, 2023) - [いつでも好きな時に学べる！2023 Criteo ウェビナーまとめVol.２：Criteoユーザー＆運用者向け | JP - Criteo.com](/content/jp/blog/criteo-webinar-for-criteo-users-2023/index.html): Criteoが2023年に開催したウェビナーを振り返るシリー2回目は、すでにCriteo広告を活用されている方におすすめの２本をピックアップ。Criteo管理画面とタグに関するウェビナーをご紹介します。 (91 words, Dec 22, 2023) - [Cyber 6 2023: So wurde in Deutschland zum Black Friday online geshoppt | DE - Criteo.com](/content/de/blog/cyber-6-2023-this-is-how-people-shopped-online-for-black-friday-in-germany.html): Die Erwartungen der Online-Händler zum Black Friday 2023 waren gemischt. Doch wie lief es wirklich? Wir haben die wichtigsten Ergebnisse analysiert. (757 words, Dec 21, 2023) - [いつでも好きな時に学べる！2023 CriteoウェビナーまとめVol.1：初心者向け | JP - Criteo.com](/content/jp/blog/criteo-webinar-for-beginners-2023/index.html): 2023年に開催したウェビナーのうち、Criteo初心者の向けの３本をピックアップしてご紹介。Criteoでは、「情報のキャッチアップが大変・・・」とお悩みの方のために、誰でもご視聴いただくことができ、気軽にCriteoの最新プロダクトに関する情報収集や学習ができるウェビナーを定期的に開催しています。  (70 words, Dec 20, 2023) - [Guide des alternatives aux cookies tiers | FR - Criteo.com](/content/fr/blog/guide-to-alternative-ids-post-cookie-world/index.html): 2024 verra la fin des cookies tiers sur Chrome, comme sur Safari et Firefox. Pour tous les acteurs de la programmatique, cette année sera décisive. (1,470 words, Dec 19, 2023) - [Ahead of the Curve: 2024 Advertising Predictions from Criteo Experts | Criteo](/content/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts.html): Criteo leaders share their 2024 advertising predictions to help marketers and media owners navigate this dynamic year in advertising. (948 words, Dec 19, 2023) - [2023年のブラックフライデーを振り返る：サイバー・ウィークエンドを彩った5つのトレンド | JP - Criteo.com](/content/jp/blog/black-friday-2023/index.html): 2023年のサイバー・ウィークエンドのトレンドを探り、ホリデーシーズンに売利上げの伸びが期待できるアイテムを把握しましょう。 (33 words, Dec 19, 2023) - [今日の広告業界に蔓延る5つのアドレサビリティに関する誤解 | JP - Criteo.com](/content/jp/blog/five-addressability-misconceptions-in-advertising-today.html): データおよびポリシー担当上級副社長であるジョシュア・コーランが、広告業界に蔓延るアドレサビリティに関する大きな誤解の数々を順番に解いていきます。 (18 words, Dec 19, 2023) - [当今广告中的5个在线识别消费者能力误解 - CN - Criteo](/content/cn/blog/five-addressability-misconceptions-in-advertising-today.html): 数据与政策执行副总裁Joshua Koran澄清了广告行业中关于在线识别消费者能力的部分最大的误解。 (24 words, Dec 15, 2023) - [광고의 어드레서빌리티에 대한 5가지 오해 | KR - Criteo](/content/kr/blog/five-addressability-misconceptions-in-advertising-today.html): 데이터 및 정책 담당 EVP인 조슈아 코란(Joshua Koran)이 어드레서빌리티에 대한 광고 업계의 주된 오해를 풀어줍니다. (1,065 words, Dec 15, 2023) - [2023년 3분기 글로벌 여행 트렌드: AI와 상승 고도를 탄 항공 여행 | KR - Criteo](/content/kr/blog/global-travel-trends-q3-2023-ai-and-air-travel-take-flight.html): 어디론가 떠나려고 마음먹은 여행객들은 여행에서 최고의 가치를 얻고자 합니다. 3분기 글로벌 트렌드를 통해 여행에 대한 요구 사항이 어떻게 진화하고 있는지 확인해 보세요. (517 words, Dec 15, 2023) - [고객 기반 확장을 위한 글로벌 홀리데이 구매자 인사이트 6가지 | KR - Criteo](/content/kr/blog/6-global-holiday-insights-for-growth/index.html): Meta: 새로운 설문조사 결과가 나왔습니다. 다가올 홀리데이 쇼핑 시즌을 대비하는 데 도움을 주는 2023년 구매자 인사이트를 소개합니다. (698 words, Dec 15, 2023) - [SSP(공급측 플랫폼)란? 프로그래매틱 광고의 핵심, 공급측 플랫폼 이해하기 | KR - Criteo](/content/kr/blog/what-is-an-ssp-an-introduction-to-the-supply-side-platform.html): SSP(Supply-Side Platform)는 퍼블리셔가 광고 수익을 극대화하기 위해 사용하는 핵심 기술입니다. SSP의 개념, 작동 방식, 그리고 프로그래매틱 광고에서의 역할까지 한번에 알아보세요. (377 words, Dec 15, 2023) - [어드레서빌리티 현황: 크리테오의 2024년 전략 | KR - Criteo](/content/kr/blog/the-state-of-addressability-our-strategy-for-2024/index.html): 크리테오의 CPO인 토드 파슨스(Todd Parsons) 가 어드레서빌리티의 미래를 준비하고 클라이언트가 진화하는 상황을 잘 헤쳐 나가도록 지원하기 위한 크리테오의 다각적 전략을 공유합니다. (1,432 words, Dec 15, 2023) - [유통사-브랜드의 새로운 파워 다이내믹 탐색하기 | KR - Criteo](/content/kr/blog/navigating-the-new-retailer-brand-power-dynamic/index.html): 리테일 미디어는 유통사와 브랜드 간에 보다 복잡한 양방향 관계를 형성해주었습니다. 이 두 사이에서 새로운 파워 발란스에 적응하는 리테일 미디어 네트워크(RMN) 가 가장 높은 자리에 오를 것입니다. (482 words, Dec 15, 2023) - [Ativação de first-party data: 3 estratégias exclusivas para media owners | BR - Criteo.com](/content/br/blog/first-party-data-activation-strategies-for-media-owners.html): Explore como os publishers podem canalizar first-party data para novos fluxos de receita e obter rendimentos mais elevados. (1,087 words, Dec 14, 2023) - [Black Friday 2023 : les 5 retours clés du Cyber Weekend | FR - Criteo.com](/content/fr/blog/black-friday-2023/index.html): Découvrez les cinq conclusions du Cyber Weekend 2023 pour mieux comprendre vos consommateurs et leurs comportements d’achat pendant la période des fêtes. (820 words, Dec 14, 2023) - [Black Friday 2023: Fünf Trends, die dieses Cyber-Wochenende geprägt haben | DE - Criteo.com](/content/de/blog/black-friday-2023/index.html): Entdeckt die fünf wichtigsten Trends des diesjährigen Cyber-Wochenendes, die euch zeigen, wie Konsumenten in dieser Weihnachtssaison shoppen. (719 words, Dec 14, 2023) - [Ottimizzare la performance pubblicitaria con il machine learning avanzato e la tecnologia dei database vettoriali | IT - Criteo](/content/it/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): Abbiamo integrato la tecnologia dei database vettoriali nel motore di raccomandazioni sui prodotti di Criteo, per aiutare i marketer a potenziare la performance delle loro campagne. (1,363 words, Dec 14, 2023) - [Optimización del rendimiento de la publicidad con tecnología de machine learning avanzado y bases de datos vectoriales | ES - Criteo](/content/es/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): Integramos la tecnología de base de datos vectoriales en el motor de recomendación de retargeting de Criteo para ayudar a los Profesionales del Marketing a mejorar el rendimiento de sus campañas. (1,457 words, Dec 14, 2023) - [5 (+1) NeurIPS papers from the AI Lab (+ FAIRPLAY team), 1 workshop paper - Criteo AI Lab](/content/ailab/5-1-neurips-papers-from-the-ai-lab-fairplay-team-1-workshop-paper.html): Criteo AI Lab @NeurIPS 2023 Main conference Jean-Yves Franceschi (Criteo), Mike Gartrell (Criteo), Ludovic Dos… (260 words, Dec 11, 2023) - [Black Friday 2023: 5 Trends That Shaped This Cyber Weekend | Criteo](/content/blog/black-friday-2023/index.html): Discover this year's top five Cyber Weekend trends to keep a pulse on how consumers are shopping this holiday season. (965 words, Dec 8, 2023) - [Aktivieren von First-Party Daten: 3 einzigartige Strategien für Media Owner | DE - Criteo.com](/content/de/blog/first-party-data-activation-strategies-for-media-owners.html): Wir stellen euch vor, wie Publisher ihre First-Party Daten in neue Einnahmequellen verwandeln und damit ihre Renditen steigern können. (1,052 words, Dec 7, 2023) - [Exploitation des données first-party : trois stratégies uniques pour les éditeurs | FR - Criteo.com](/content/fr/blog/first-party-data-activation-strategies-for-media-owners.html): Découvrez comment convertir vos données first-party en nouvelles sources de revenus pour booster vos bénéfices. (1,184 words, Dec 7, 2023) - [How to unlock incremental spend for your retail media network | Criteo](/content/blog/how-to-unlock-incremental-spend-for-your-retail-media-network.html): Two emergent opportunities RMNs looking to differentiate themselves (and pave the way for more growth) should capitalize on. (933 words, Dec 7, 2023) - [Performance publicitária otimizada com tecnologia avançada de banco de dados vetorial e machine learning | BR - Criteo.com](/content/br/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): Integramos a tecnologia de banco de dados de vetores na ferramenta de recomendação de retargeting da Criteo para ajudar os profissionais de marketing a melhorar a performance de suas campanhas. (775 words, Dec 5, 2023) - [L'avenir de l'adressabilité : notre stratégie pour 2024 | FR - Criteo.com](/content/fr/blog/the-state-of-addressability-our-strategy-for-2024/index.html): Ce n’est plus un secret : l’adressabilité est en marche. Notre CPO Todd Parsons présente notre stratégie pour aider nos clients à y faire face. (986 words, Dec 5, 2023) - [Étoffez votre clientèle : six insights sur les achats de fin d’année | FR - Criteo.com](/content/fr/blog/6-global-holiday-insights-for-growth/index.html): Les résultats de notre sondage auprès des consommateurs sont arrivés. Tour d’horizon de nos conclusions pour bien préparer la période des fêtes 2023. (907 words, Nov 30, 2023) - [Zum Stand der Adressierbarkeit: Unsere Strategie für 2024 | DE - Criteo.com](/content/de/blog/the-state-of-addressability-our-strategy-for-2024/index.html): Wir bereiten uns intensiv auf die Zukunft der Adressierbarkeit vor. Unser CPO, Todd Parsons, erläutert hierzu die mehrgleisige Strategie von Criteo. (514 words, Nov 29, 2023) - [What is an SSP? An introduction to the Supply-Side Platform | Criteo](/content/blog/what-is-an-ssp-an-introduction-to-the-supply-side-platform.html): Learn the fundamentals of the Supply-Side Platform and discover why SSPs are so integral to the programmatic advertising ecosystem. (1,256 words, Nov 28, 2023) - [Double Dates 2023: Spotlight on Singles’ Day | Criteo](/content/blog/double-dates-2023-spotlight-on-singles-day/index.html): The annual shopping extravaganza Singles’ Day is known for its record-breaking sales as businesses engage consumers throughout Southeast Asia and beyond with festive deals, loyalty promotions, and immersive ecommerce experiences. To gain insights into the evolving Double Dates shopping holiday, we examined Singles’ Day data from hundreds of Criteo’s retailer partners in Southeast Asia and […] (942 words, Nov 24, 2023) - [Diwali 2023: Deals drive even bigger festive season growth   | Criteo](/content/blog/diwali-2023-deals-drive-even-bigger-festive-season-growth.html): Diwali, also known as the Festival of Lights, is the year’s biggest sales event in India. Dive into our retailer data to see what happened. (502 words, Nov 21, 2023) - [Preview da Alta Temporada de Compras 2023 | BR - Criteo.com](/content/br/blog/preview-da-alta-temporada-de-compras-2023/index.html): Veja as principais tendências de preparação para a Black Friday usando dados de milhões de transações e insights de consumidores de nossa pesquisa mensal. (881 words, Nov 21, 2023) - [Commerce Media Powered by the Warehouse: Hightouch’s Criteo Integration | Criteo](/content/blog/hightouch-criteo-integration/index.html): With the latest Criteo and Hightouch integration, building audiences just unlocked new levels of powerful. (441 words, Nov 20, 2023) - [2023年、みんなは何食べた？チェックしておきたい食のトレンド４選 | JP - Criteo.com](/content/jp/blog/food-trends-2023/index.html): コロナ禍が収束して外食や旅行の需要が急回復した一方、記録的な猛暑や世界情勢の悪化の影響で、食関連の値上げラッシュが家計を直撃した2023年。皆さんは、どこでどんな食を楽しみましたか？美味しいものを食べる機会が増えるホリデーシーズンを前に、今年の食トレンドを振り返ってみましょう。  (16 words, Nov 20, 2023) - [Vista preliminar de la Temporada Alta de Compras de 2023 | ES - Criteo](/content/es/blog/holiday-preview/index.html): Descubre las principales tendencias que debes tener en cuenta para prepararte para la próxima Temporada Alta de Compras. Nuestra fuente son los datos de miles de retailers y millones de dólares en transacciones, y los insights de nuestra encuesta mensual a los consumidores. (979 words, Nov 17, 2023) - [【盛会御礼】Networking Cocktail Party sponsored by Criteo | JP - Criteo.com](/content/jp/blog/adtechtokyo-cocktailparty/index.html): 2023年10月19日（木）、20日（金）の2日間、東京ミッドタウン＆ザ・リッツ・カールトン東京で開催されたアジア最大級のマーケティングの国際カンファレンス「ad:tech tokyo」。 (67 words, Nov 15, 2023) - [【開催報告】アドテック東京　Criteo、リテールメディアに関する公式セッションに登壇 | JP - Criteo.com](/content/jp/blog/adtechtokyo-rm/index.html): Criteoはリテールメディアに関するセッション「日本でリテールメディアは根付くのか？ ～トレードマーケティングとブランドマーケティングの関係性」に参加、日本リテールメディア事業責任者の牧野臨太郎がスピーカーとして登壇しました。 (22 words, Nov 15, 2023) - [SES-imagotag and Criteo build strategic partnership to unlock cutting-edge retail media opportunity | Criteo](/content/blog/ses-imagotag-and-criteo-build-strategic-partnership-to-unlock-cutting-edge-retail-media-opportunity.html): Criteo is excited to announce our latest innovation project in partnership with SES-imagotag’s latest solution, Engage. (402 words, Nov 15, 2023) - [EC事業者には何が求められる？障害者への合理的配慮が義務化！ | JP - Criteo.com](/content/jp/blog/reasonable-accommodation-for-persons-with-disabilities.html): 障害者差別解消法が改正され、障害者への「合理的配慮」が、令和６年から義務。行政機関や事業者に対して、障害のある人への障害を理由とする「不当な差別的取扱い」を禁止し、障害のある人から申出があった場合に「合理的配慮の提供」を求めることを通じて「共生社会」を実現することを目指しています。内容を整理してみましょう。  (47 words, Nov 15, 2023) - [So ticken die Weihnachts-Shopper rund um den Globus – 6 Insights für euer Kundenwachstum | DE - Criteo.com](/content/de/blog/6-global-holiday-insights-for-growth/index.html): Wir haben die Umfrage-Ergebnisse! Hier sind die Insights aus 2023, die für die kommende Weihnachtssaison wichtig sind. (871 words, Nov 14, 2023) - [Tendances mondiales du voyage au T3 2023 : l’IA s’envole avec l’avion | FR - Criteo.com](/content/fr/blog/tendances-mondiales-du-voyage-au-t3-2023-lia-senvole-avec-lavion.html): Bien décidés à s’évader, les voyageurs veulent le faire au meilleur prix. Découvrez les tendances au T3 et l’évolution des besoins du monde du tourisme. (814 words, Nov 14, 2023) - [Globale Reise- und Touristiktrends Q3 2023: KI und Flugreisen heben ab | DE - Criteo.com](/content/de/blog/globale-reise-und-touristiktrends-q3-2023-ki-und-flugreisen-heben-ab.html): Getrieben von Fernweh suchen Reisende das beste Preis-Leistungs-Verhältnis für ihre Trips. Hier sind die globalen Reise- und Touristiktrends für Q3 2023. (705 words, Nov 8, 2023) - [在线识别消费者能力（Addressability）的现状: 2024年Criteo整体策略 - CN - Criteo](/content/cn/blog/the-state-of-addressability-our-strategy-for-2024/index.html): 在我们准备迎接在线识别消费者能力（Addressability）的到来之际，我们的首席运营官Todd Parsons分享了 Criteo 多管齐下的战略，以帮助我们的客户在不断变化的市场环境中找到正确的方向 (101 words, Nov 6, 2023) - [Navigating the new retailer-brand power dynamic | Criteo](/content/blog/navigating-the-new-retailer-brand-power-dynamic/index.html): Retail media has created a more complex two-way relationship between retailers and brands. RMNs that adjust to the new power balance will rise to the top. (712 words, Nov 3, 2023) - [애드 네트워크란? 광고주와 매체사를 위한 가이드 | KR - Criteo](/content/kr/blog/what-is-an-ad-network-a-guide-for-advertisers-and-publishers.html): 애드 네트워크란? 이 가이드에서는 애드 네트워크란 무엇이며 광고 생태계에서 어떤 역할을 하는지 알아봅니다. (1,055 words, Nov 1, 2023) - [2023年第三季度全球旅游趋势：人工智能与航空旅行起飞 - CN - Criteo](/content/cn/blog/global-travel-trends-q3-2023-ai-and-air-travel-take-flight.html): 旅行者决心出游，他们追求的是最物有所值的旅行。阅读第三季度全球趋势，了解旅行需求如何变化。 (104 words, Nov 1, 2023) - [购物者如何发现并决定购买什么？最新商业趋势 - CN - Criteo](/content/cn/blog/how-shoppers-discover-and-decide-what-to-buy/index.html): 在进入繁忙的第四季度之际，我们的专家分享了有关购物灵感有启发性的数据，以帮助您策划成功的广告活动。 (64 words, Nov 1, 2023) - [The State of Addressability: Our Strategy for 2024  | Criteo](/content/blog/the-state-of-addressability-our-strategy-for-2024/index.html): As we prepare for the future of addressability, our CPO, Todd Parsons, shares Criteo's multi-pronged strategy to help our clients navigate the evolving landscape. (1,271 words, Oct 31, 2023) - [ECで買った商品、どう受け取る？「便利さ」＋αが求められる時代へ | JP - Criteo.com](/content/jp/blog/how-to-receive-the-products-bought-on-ecommerce/index.html): コロナ禍を機に急拡大を遂げたEC市場。JADMA(日本通信販売協会)によると2022年度(2022年4月―2023年3月)の通信販売市場の売上高は12兆7,100億円で、24年連続の増加を記録しました。伸び率も昨年の7.8%から10.9%と増加しており、消費者の行動パターンが多様化している中でもEC・通販市場は堅調な成長を続けていることがわかります。 (25 words, Oct 30, 2023) - [성공적인 소비재 마케터가 되기 위한 4가지 구매자 인사이트 | KR - Criteo](/content/kr/blog/shopper-insights-to-become-a-cpgenius-marketer/index.html): 최근 보고서인 ‘효과적인 CPG 마케팅: 성공을 위한 구매자 인사이트’에서 트렌드, 소비자 선호도 및 구매 행동 경로를 확인해봅니다. (600 words, Oct 27, 2023) - [Global Travel Trends Q3 2023: AI and Air Travel Take Flight | Criteo](/content/blog/global-travel-trends-q3-2023-ai-and-air-travel-take-flight.html): Determined to get away, travelers are after the best value for their trips. Read the Q3 global trends on how travel needs are evolving. (691 words, Oct 26, 2023) - [6 项促进客户增长的全球销售旺季购物者洞察 - CN - Criteo](/content/cn/blog/6-global-holiday-insights-for-growth/index.html): 调查结果出来了。以下是我们发现的 2023 年购物者洞察，以便为假日销售旺季做好准备。 (57 words, Oct 24, 2023) - [6 Global Holiday Shopper Insights for Customer Growth | Criteo](/content/blog/6-global-holiday-insights-for-growth/index.html): The survey results are in. Here are the 2023 shopper insights we uncovered to prepare for the peak holiday shopping season. (818 words, Oct 23, 2023) - [顧客基盤の拡大を実現：クリスマス商戦で役立つ世界共通のインサイト6選 | JP - Criteo.com](/content/jp/blog/6-global-holiday-insights-for-growth/index.html): アンケート調査の結果をお届けします。 クリスマスシーズンのピークに備え、2023年の買い物客に関するインサイトをご覧ください。 (46 words, Oct 21, 2023) - [サードパーティークッキー廃止後の広告環境にどう対応すべきか | JP - Criteo.com](/content/jp/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): 【本稿はZD Net に寄稿した記事です】Criteoでは、クライアント（広告主）から「サードパーティークッキー廃止後の広告環境にどう対処すべきですか？」という質問をよく受けます。インターネットの黎明（れいめい）期以来、サードパーティークッキーは関連性の高い広告の配信を可能にし、デジタル広告のエコシステム全体であらゆる関係者がつながるための「共通言語」を提供してきました。この共通言語は、2024年にかけて段階的に廃止される予定です。これにより、マーケターと消費者とのコミュニケーションが困難になるのではないかと懸念されています。しかし、こうした状況においてもなお、多面的で適切なアプローチをとることで、マーケティングキャンペーンのエンゲージメント、計測、最適化が可能でアドレサブル（ユーザーを特定できる）な未来を切り拓くことが可能です。 (34 words, Oct 15, 2023) - [소비자는 어떻게 상품을 탐색하고 구매를 결정하는가: 커머스 트렌드 업데이트 | KR - Criteo](/content/kr/blog/how-shoppers-discover-and-decide-what-to-buy/index.html): 크리테오의 전문가들이 분주한 4분기 시즌을 맞아 성공적인 광고 캠페인을 계획하는 데 도움이 될 데이터를 공유합니다. (603 words, Oct 10, 2023) - [셀러 디파인드 오디언스 활용 방법 | KR - Criteo](/content/kr/blog/kickstarting-seller-defined-audiences/index.html): IAB의 셀러 디파인드 오디언스(SDA)는 매체사가 쿠키 사용이 중단된 환경에서 퍼스트파티 데이터 전략을 보다 효과적으로 제어할 수 있도록 지원합니다. (746 words, Oct 10, 2023) - [소셜 네트워크에서 도달 높이기: 크리테오와 스페이스백의 5가지 전략 | KR - Criteo](/content/kr/blog/broaden-your-reach-from-social/index.html): 스페이스백과 크리테오의 전문가들이 소셜 네트워크 전략과 유료 광고 전략 등 콘텐츠의 도달 범위를 확대하는 데 도움을 주는 5가지 전략을 소개합니다. (504 words, Oct 10, 2023) - [오픈 인터넷에서 디지털 광고를 확장하는 5가지 방법 | KR - Criteo](/content/kr/blog/5-ways-to-extend-your-digital-advertising/index.html): 크리테오와 Emarsys는 MadTech를 통해 확보된 강화 데이터를 사용하여 고객들을 위해 더 나은 구매 경험을 구축하는 5가지 방법을 제공합니다. (1,168 words, Oct 10, 2023) - [在开放互联网上扩大数字广告宣传的5种方法 - CN - Criteo](/content/cn/blog/5-ways-to-extend-your-digital-advertising/index.html): Criteo and Emarsys offer five ways to use the enriched data achieved through madtech to create better shopping experiences for your customers. (113 words, Oct 9, 2023) - [The Wait is Over: The Criteo and Shopify Audiences Integration is Live | Criteo](/content/blog/criteo-and-shopify-audiences-integration-is-live/index.html): We're thrilled to expand our commitment to supporting marketers' customer growth goals through Shopify Audiences. (410 words, Oct 6, 2023) - [4 Shopper Insights to Become a CPGenius Marketer | Criteo](/content/blog/shopper-insights-to-become-a-cpgenius-marketer/index.html): Discover trends, consumer preferences, and path to purchase behaviors in our latest report, CPGenius Marketing: Shopper Insights for Success. (574 words, Sep 28, 2023) - [How Shoppers Discover and Decide What to Buy: Commerce Trends Update | Criteo](/content/blog/how-shoppers-discover-and-decide-what-to-buy/index.html): As we head into the busy Q4 season, our experts share eye-opening data about shopping inspiration to help you plan winning ad campaigns. (546 words, Sep 26, 2023) - [Broaden Your Reach from Social: 5 Tactics from Spaceback and Criteo | Criteo](/content/blog/broaden-your-reach-from-social/index.html): Five tactics from experts at Spaceback and Criteo to broaden your content's horizons, encompassing strategies for both social and paid. (628 words, Sep 25, 2023) - [What is an ad network? A guide for advertisers and publishers | Criteo](/content/blog/what-is-an-ad-network-a-guide-for-advertisers-and-publishers.html): What is an ad network? In this guide, we shine light into the black box to demystify advertising networks and their role in the ad ecosystem. (1,325 words, Sep 15, 2023) - [So meistert ihr die 3 größten Herausforderungen im Commerce 2023 | DE - Criteo.com](/content/de/blog/so-meistert-ihr-die-3-groessten-herausforderungen-im-commerce-2023.html): Erfahrt, wie ihr von Retail Media, Data Driven Advertising und der übergreifenden Commerce Media-Chance profitiert. (991 words, Sep 13, 2023) - [Formats publicitaires créatifs pour développer votre audience | FR - Criteo.com](/content/fr/blog/formats-publicitaires-creatifs-pour-developper-votre-audience.html): Nous sommes là pour vous aider à explorer les formats publicitaires créatifs qui amplifieront l’impact de vos campagnes, tout en déployant un récit de la marque pertinent sur tous vos canaux. (1,160 words, Sep 12, 2023) - [Creative Ad-Formate, mit denen ihr eure Kundschaft erweitert | DE - Criteo.com](/content/de/blog/creative-ad-formate-mit-denen-ihr-eure-kundschaft-erweitert.html): Erkundet die Creative-Formate, die die Wirkung eurer Kampagnen optimal verstärken und gleichzeitig eure Brand Story überzeugend vermitteln. (954 words, Sep 12, 2023) - [利用多种创意广告形式扩充受众群体 - CN - Criteo](/content/cn/blog/creative-ads-to-grow-audience/index.html): 探索最大限度地扩大您营销活动的创意广告形式，讲述您的品牌故事。 (35 words, Sep 8, 2023) - [高度な機械学習とベクトルデータベース・テクノロジーで広告パフォーマンスを最適化する | JP - Criteo.com](/content/jp/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): 本稿では、Criteo のリターゲティング・レコメンド・エンジンに新たに加わった「DeepKNN」をご紹介します。DeepKNN は高度なベクトルデータベースおよびディープラーニングのエンジンで、すでにCriteoの製品ラインの主要部分を支えています。 (49 words, Aug 29, 2023) - [5 Ways to Extend Your Digital Advertising on the Open Internet | Criteo](/content/blog/5-ways-to-extend-your-digital-advertising/index.html): Criteo and Emarsys offer five ways to use the enriched data achieved through madtech to create better shopping experiences for your customers. (1,554 words, Aug 29, 2023) - [Criteo のパフォーマンス改善への取り組み：その成果と活用方法 | JP - Criteo.com](/content/jp/blog/how-were-improving-performance/index.html): マーケティングのパフォーマンスを向上させるために Criteo が実施してきた研究開発の取り組みをご紹介します。 (72 words, Aug 28, 2023) - [オーディエンスの拡大を支援する Criteo のクリエイティブ広告フォーマット | JP - Criteo.com](/content/jp/blog/creative-ads-to-grow-audience/index.html): ブランドストーリーを効果的に伝えつつ、キャンペーン効果を最大化できる Criteo のクリエイティブ広告フォーマットをご紹介します。 (55 words, Aug 25, 2023) - [关于我们与客户如何能提高绩效 - CN - Criteo](/content/cn/blog/how-were-improving-performance/index.html): 进一步了解我们为提高客户营销绩效而开展的研发活动。 (54 words, Aug 25, 2023) - [Introducing the Commerce SSP | Criteo](/content/blog/introducing-the-commerce-ssp/index.html): What is a commerce SSP? Discover how unique commerce capabilities make a commerce SSP so powerful for publishers, agencies, and retailers. (1,190 words, Aug 24, 2023) - [2023年节假日购物季前瞻 - CN - Criteo](/content/cn/blog/holiday-preview/index.html): 基于我们数千家零售商和数百万美元交易的数据，以及每月消费者调查的洞察，您可以了解主的要趋势，为即将到来的节假日做好准备。 (28 words, Aug 23, 2023) - [Formatos de criativos para alavancar a audiência | BR - Criteo.com](/content/br/blog/creative-ads-to-grow-audience/index.html): Explore os formatos de criativos que amplificam melhor suas campanhas e contam a história da sua marca de maneira envolvente. (968 words, Aug 17, 2023) - [미리보는 2023 홀리데이 쇼핑 시즌 | KR - Criteo](/content/kr/blog/holiday-preview/index.html): 다가오는 홀리데이 시즌을 준비하기 위해 알아야 하는 주요 트렌드를 살펴봅니다. 이러한 트렌드는 수천 곳의 유통사와 수백만 달러 규모의 트랜잭션 데이터 분석, 월간 소비자 설문 조사에서 얻은 통찰력을 기반으로 합니다. (705 words, Aug 16, 2023) - [多重寻址解决方案：营销人员须知 - CN - Criteo](/content/cn/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): Criteo公司的CPO（Todd Parsons）分享了我们的多重方法，即在无第三方cookie的情况下创建更强大的可寻址未来环境。 (72 words, Aug 15, 2023) - [어드레서빌리티를 위한 다각적인 솔루션: 마케터가 알아야 할 사항 | KR - Criteo](/content/kr/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): 크리테오의 CPO인 토드 파슨스가 서드파티 쿠키 없이 더 강력한 미래를 구축하기 위한 크리테오의 다각적인 접근 방식을 공유합니다. (1,273 words, Aug 14, 2023) - [잠재고객 확대를 위한 크리에이티브 포맷 | KR - Criteo](/content/kr/blog/creative-ads-to-grow-audience/index.html): 다양한 채널에 걸쳐 여러분의 브랜드 스토리를 효과적으로 전달하면서 캠페인을 강화하는 데 도움을 주는 크리에이티브 광고 포맷들을 살펴봅니다. (717 words, Aug 14, 2023) - [크리테오의 성과 향상 방법에 대한 추가 업데이트 | KR - Criteo](/content/kr/blog/how-were-improving-performance/index.html): 클라이언트의 마케팅 성과를 개선하기 위해 크리테오가 추진해 온 R&D 노력에 대해 자세히 알아보십시오. (563 words, Aug 14, 2023) - [Creative Ad Formats to Grow Your Audience  | Criteo](/content/blog/creative-ads-to-grow-audience/index.html): Explore the creative ad formats that can best amplify your campaigns, while powerfully telling your brand’s story. (683 words, Aug 3, 2023) - [Dia dos Pais 2023 – Para cada pai, um presente ideal. E, para todos, as melhores ofertas turbinadas pela inteligência da Criteo | BR - Criteo.com](/content/br/blog/dia-dos-pais-2023-para-cada-pai-um-presente-ideal/index.html): Dia dos Pais 2023: Descubra os presentes mais procurados para cada tipo de pai. Prepare-se para vender mais! Entre em contato com a Criteo agora! (563 words, Aug 3, 2023) - [More updates to how we're improving performance - and how you can too | Criteo](/content/blog/how-were-improving-performance/index.html): Get an inside look at the R&D efforts we've been undertaking to improve our clients' marketing performance.   (585 words, Aug 3, 2023) - [Solution d’adressabilité multidimensionnelle : les leçons marketing à retenir, par Todd Parsons | FR - Criteo.com](/content/fr/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): Todd Parsons, CPO de Criteo, présente notre approche multidimensionnelle pour bâtir un futur de l’adressabilité plus robuste sans les cookies tiers. (278 words, Aug 1, 2023) - [Die facettenreiche Lösung für Adressierbarkeit: Was Marketer wissen müssen | DE - Criteo.com](/content/de/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): Todd Parsons, CPO von Criteo, erläutert unseren facettenreichen Ansatz zum Aufbau einer starken Zukunft der Adressierbarkeit – ohne Third-Party Cookies. (1,859 words, Aug 1, 2023) - [Torne-se um especialista certificado em commerce media com a Criteo Commerce Academy | BR - Criteo.com](/content/br/blog/commerce-academy/index.html): Criteo anuncia Commerce Academy para ajudar profissionais de marketing a alcançar metas de carreira e otimizar a performance das campanhas. (497 words, Aug 1, 2023) - [La soluzione poliedrica per l'addressability: quello che i marketer devono sapere | IT - Criteo](/content/it/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): Il CPO di Criteo, Todd Parsons, racconta il nostro approccio poliedrico per creare un futuro addressable senza third-party cookie più forte. (1,847 words, Jul 31, 2023) - [Многогранное решение для адресованности: что нужно знать маркетологам | RU - Criteo.com](/content/ru/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): Тодд Парсонс, директор по продуктам Criteo, рассказывает о многогранном подходе к развитию адресной рекламы без сторонних cookie-файлов. (1,483 words, Jul 31, 2023) - [La solución multifacética para la capacidad de segmentación en el futuro: lo que los Profesionales del Marketing necesitan saber | ES - Criteo](/content/es/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): El CPO de Criteo, Todd Parsons, comparte nuestro enfoque multifacético para construir un futuro "segmentable" más sólido sin cookies de terceros. (1,990 words, Jul 31, 2023) - [Consigue tu certificación en Commerce Media a través de la Criteo Commerce Academy | ES - Criteo](/content/es/blog/commerce-academy/index.html): Criteo anuncia el lanzamiento de Commerce Academy, una plataforma que ayuda a profesionales del marketing a mejorar los resultados de sus campañas. (542 words, Jul 28, 2023) - [Ottieni la certificazione sul Commerce Media con la Criteo Commerce Academy | IT - Criteo](/content/it/blog/commerce-academy/index.html): Criteo è lieta di annunciare il lancio della Commerce Academy, che aiuterà i marketer a raggiungere obiettivi professionali e ottimizzare campagne. (489 words, Jul 28, 2023) - [2023 Holiday and Festive Shopping Season Preview | Criteo](/content/blog/holiday-preview/index.html): Learn the key trends you need to know to prepare for the upcoming holiday and festive season. Based on data from thousands of retailers and millions of dollars in transactions, and insights from our monthly consumer survey. (947 words, Jul 28, 2023) - [The Multifaceted Solution for Addressability: What Marketers Need to Know | Criteo](/content/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know.html): Criteo's CPO, Todd Parsons, shares our multifaceted approach to build a stronger addressable future without third-party cookies. (1,648 words, Jul 24, 2023) - [【登壇報告】事例で知る「レコメンデーションメッセージ for LINE公式アカウントPowered by CRITEO」の実力 | JP - Criteo.com](/content/jp/blog/case-study-recommendation-message-for-line-official-account-powered-by-criteo.html): 「LINE公式アカウントを使って多くのユーザーと「友だち」になっているものの、セールのお知らせやクーポンを送るくらいしか活用できていない」という企業の課題を解決する「レコメンデーションメッセージ for LINE公式アカウントPowered by CRITEO」を、活用事例を交えてご紹介します。 (60 words, Jul 15, 2023) - [変化の波をつかめ！2023年デジタル広告を変革する10のトレンド | JP - Criteo.com](/content/jp/blog/2023-commerce-media-market-altering-trends-jp/index.html): そのヒントを皆様と共有すべく、Criteoではこのほど「コマースメディア・トレンド2023」を公開、Criteoが全世界の２万2000を超えるクライアントの会話の中から見出したデジタル広告の在り方を大きく変えるであろう10 のトレンドをご紹介しています。今回のブログではその概要をかいつまんでご紹介しましょう。 (41 words, Jul 5, 2023) - [Optimierung der Werbe-Performance mit modernstem Machine Learning und Vektordatenbank-Technologie | DE - Criteo.com](/content/de/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): Freuen wir uns, euch heute DeepKNN vorzustellen, unsere neueste Ergänzung zu Criteos Recommendation Engine für das Retargeting. DeepKNN ist Criteos leistungsstarke Vektordatenbank und Deep Learning Engine, die bereits den zentralen Motor wichtiger Bereiche unserer Produktlinie darstellt. (720 words, Jul 5, 2023) - [Optimiser les performances publicitaires grâce au machine learning avancé et aux bases de données vectorielles | FR - Criteo.com](/content/fr/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): Aujourd’hui, nous avons le plaisir de vous présenter DeepKNN, la toute dernière amélioration de notre moteur de recommandations. DeepKNN est la base de données vectorielle avancée de Criteo, dont les capacités de deep learning alimentent déjà des aspects importants de nos gammes de produits. (1,425 words, Jul 5, 2023) - [β版公開「レコメンデーション メッセージ for LINE公式アカウント Powered by CRITEO」強さの秘密とは？　 | JP - Criteo.com](/content/jp/blog/introducing-recommendation-message-for-line-official-account.html): Criteoでは2023年６月、新ソリューション「レコメンデーション　メッセージ　for LINE公式アカウント　Powered By Criteo」のβ版の発売を開始しました。 (131 words, Jul 4, 2023) - [AI를 통해 브랜드가 소비자 경험을 혁신하는 방법 | KR - Criteo](/content/kr/blog/ai-eb-a5-bc-ed-86-b5-ed-95-b4-eb-b8-8c-eb-9e-9c-eb-93-9c-ea-b0-80-ec-86-8c-eb-b9-84-ec-9e-90-ea-b2-bd-ed-97-98-ec-9d-84-ed-98-81-ec-8b-a0-ed-95-98-eb-8a-94-eb-b0-a9-eb-b2-95.html): 이제 브랜드는 우수한 상품이나 경쟁력 있는 가격만 가지고는 성공할 수 없습니다. 채널이 존재 하지 않는 환경에서 소비자는 디지털로 지원되는 즉시성을 요구하며 구매하는 모든 곳에서 탁월한 경험을 기대합니다. (542 words, Jun 21, 2023) - [고급 머신 러닝과 벡터 데이터베이스 기술로 광고 성능을 최적화하는 방법 | KR - Criteo](/content/kr/blog/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology.html): 마케터가 캠페인 성과를 향상할 수 있도록 지원하기 위해 크리테오의 리타겟팅 추천 엔진에 벡터 데이터베이스 기술이 통합되었습니다. (931 words, Jun 21, 2023) - [通过Criteo Commerce Academy成为Criteo认证的合作伙伴 - CN - Criteo](/content/cn/blog/commerce-academy/index.html): Criteo很高兴地宣布推出Commerce Academy，以帮助营销人员实现他们的职业目标并优化活动效果。 (42 words, Jun 19, 2023) - [4 Gründe, warum ihr außerhalb der Walled Gardens werben solltet | DE - Criteo.com](/content/de/blog/4-gruende-warum-ihr-ausserhalb-der-walled-gardens-werben-solltet.html): Auch wenn Werbung in Walled Gardens eine attraktive Option sein kann, gibt es mehrere Gründe, warum die Ausweitung der Werbemaßnahmen auf das offene Internet speziell für Unternehmen von Vorteil ist, die ihr Kundenwachstum weiter maximieren möchten. (489 words, Jun 15, 2023) - [4 razões para expandir a publicidade além dos walled-gardens (jardins murados) | BR - Criteo.com](/content/br/blog/4-razoes-para-expandir-a-publicidade-alem-dos-walled-gardens.html): Embora a publicidade murada possa ser uma opção atraente, há vários motivos pelos quais expandir para a internet aberta é benéfico para empresas que buscam maximizar o crescimento de clientes. (539 words, Jun 13, 2023) - [Devenez certifié Commerce Media avec la Criteo Commerce Academy | FR - Criteo.com](/content/fr/blog/commerce-academy/index.html): Criteo lance sa Commerce Academy pour aider les marketeurs à atteindre leurs objectifs et à optimiser les performances de leurs campagnes. (618 words, Jun 13, 2023) - [Lasst euch für Commerce Media zertifizieren – mit der Criteo Commerce Academy | DE - Criteo.com](/content/de/blog/commerce-academy/index.html): Criteo präsentiert den Start der Commerce Academy, die Marketern hilft, ihre Karriereziele zu erreichen und die Kampagnen-Performance zu optimieren. (507 words, Jun 13, 2023) - [4 raisons de s'affranchir de la publicité dans les walled gardens | FR - Criteo.com](/content/fr/blog/4-raisons-de-saffranchir-de-la-publicite-dans-les-walled-gardens.html): Même si la publicité sur les walled gardens peut être une option attrayante, il y a plusieurs raisons pour lesquels les annonceurs souhaitant maximiser la croissance de leur clientèle bénéficieront d'un déploiement de leurs campagnes publicitaires sur l'internet ouvert. (288 words, Jun 12, 2023) - [Commerce Media vs Retail Media: What Sets Them Apart?](/content/blog/commerce-media-vs-retail-media-whats-the-difference.html): Understand the difference between commerce media and retail media & learn how commerce media is transforming digital advertising (833 words, Jun 9, 2023) - [Become Commerce Media Certified with Criteo Commerce Academy | Criteo](/content/blog/commerce-academy/index.html): Criteo is excited to announce the launch of Commerce Academy to help marketers achieve their career goals and optimize campaign performance. (983 words, Jun 9, 2023) - [폐쇄형 플랫폼 외부로 광고를 확장해야 하는 4가지 이유 | KR - Criteo](/content/kr/blog/expand-from-walled-garden-only-advertising/index.html): While walled gardens and the open internet both offer benefits, here's why advertisers should advertise everywhere shoppable moments happen. (607 words, Jun 6, 2023) - [9 papers from the Criteo AI Lab at ICML - Criteo AI Lab](/content/ailab/9-papers-from-the-criteo-ai-lab-at-icml/index.html): We are happy to share that we’ve had 9 papers accepted to ICML 2023! Congrats… (285 words, Jun 5, 2023) - [转变封闭网络广告投放思路的4个理由 - CN - Criteo](/content/cn/blog/expand-from-walled-garden-only-advertising/index.html): 虽然封闭的花园和开放的互联网都有好处，但本文揭示了为什么广告商应该在购物时刻发生的任何地方做广告。 (35 words, Jun 2, 2023) - [ウォールドガーデンの外でデジタル広告キャンペーンを展開すべき4つの理由 | JP - Criteo.com](/content/jp/blog/expand-from-walled-garden-only-advertising/index.html): 確かにウォールドガーデン内での広告活動は魅力的な選択肢ですが、顧客の成長を最大限に加速させたいと考えているのであれば、自社の広告活動をオープンインターネットにも拡大する価値は十分あります。  オープンインターネットにも広告キャンペーンを展開すべき4つの理由を解説します。 (43 words, Jun 1, 2023) - [Commerce Grid Curator Q&A: Lumen Research | Criteo](/content/blog/commerce-grid-curator-qa-lumen-research/index.html): In this Curator Q&A, we're speaking to Mike Follett, CEO of Lumen Research about the team's unique attention-focused advertising solutions. (852 words, May 31, 2023) - [旅する日常が戻ってきた！『トラベルトレンドレポート2023』春～夏版公開 | JP - Criteo.com](/content/jp/blog/the-state-of-japan-travel-q1-2023/index.html): 久しぶりに旅行を楽しめるようになった人々の旅行への意識や実際の行動には、どんな変化が見られるのかを探るべく、criteoではこのほど世界の約1万7,000人を対象に旅行トレンド調査を実施しました。今回のブログではその概要をかいつまんでご紹介します。 (18 words, May 30, 2023) - [Optimizing Advertising Performance with Advanced Machine Learning and Vector Database Technology | Criteo](/content/blog/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era-2.html): We integrated vector database technology into Criteo's retargeting recommendation engine to help marketers enhance their campaign performance. (1,126 words, May 30, 2023) - [オンデマンド配信中の大好評ウェビナー「0から学ぶCriteo広告」～の概要とQ＆Aを特別公開 | JP - Criteo.com](/content/jp/blog/criteo-webinar-intro-to-criteo-advertising-on-demand.html): 従来の主力ソリューションであったダイナミックリターゲティングに加えCookieレスプロダクトを含むフルファネル・ソリューションを豊富に揃え、さらなる進化を遂げつつあります。 (50 words, May 29, 2023) - [コンバージョンを増やすには、コンバージョン以外の要素に注目すべき…？！ | JP - Criteo.com](/content/jp/blog/drive-more-conversions-with-acquisition/index.html): コンバージョンを増やしたい？ 見込み客を増やさない限り、コンバージョンを増やすことはできません。 (126 words, May 25, 2023) - [CTV広告に関する2023年のトレンド予想と、小売業者がCTV広告に注力すべき3つの理由 | JP - Criteo.com](/content/jp/blog/ctv-advertising-predictions-for-2023-and-why-retailers-should-care.html): コネクテッドTV（CTV）は、人気上昇中のプラットフォームの1つで、リーチするオーディエンスの幅を広げる手段として多くの小売業者が検討を始めています。 (82 words, May 24, 2023) - [Prévisions de la publicité CTV pour 2023 : pourquoi cela concerne (aussi) les retailers | FR - Criteo.com](/content/fr/blog/previsions-de-la-publicite-ctv-pour-2023-pourquoi-cela-concerne-aussi-les-retailers.html): La digitalisation se développe à chaque étape du parcours client, en particulier lors du premier contact publicitaire, absolument crucial pour susciter l’intérêt. Or, pour toucher une audience plus vaste, un nouvel outil commence à intéresser les retailers : la télévision connectée (CTV). (873 words, May 23, 2023) - [Données maximisées et Commerce Media : Criteo et Microsoft s’associent pour personnaliser l’expérience des consommateurs | FR - Criteo.com](/content/fr/blog/donnees-maximisees-et-commerce-media-criteo-et-microsoft-sassocient-pour-personnaliser-lexperience-des-consommateurs.html): Criteo et Microsoft s’associent pour offrir des expériences personnalisées aux consommateurs du monde entier grâce à la maximisation des données et du commerce media. (691 words, May 22, 2023) - [「一人時間が必要」が９割。一人の時間、何にいくら使っている？ | JP - Criteo.com](/content/jp/blog/how-and-how-much-people-spend-on-their-alone-time/index.html): ここ数年、一人で行動する人の「おひとり様消費」が注目を集めています。街を歩けば「一人焼肉」や「一人しゃぶしゃぶ」、の店が点在、一人でのキャンプやカラオケ、旅といった「ソロ活」を楽しむ人も増えています。決して家族や友達がいないわけでもない人たちが、あえて一人での行動を望む理由はどこにあるのでしょうか？ (26 words, May 8, 2023) - [【イベント報告】Tokyo Rainbow Pride 2023に参加しました | JP - Criteo.com](/content/jp/blog/criteo-at-tokyo-rainbow-pride-2023/index.html): そして今年、2023年は「東京レインボープライド2023」に協賛し、4月22日、23日に代々木公園で行われたイベント会場内にて展示ボードを掲出したり、イベントWebサイト上で私たちの取り組みを紹介したほか、社員有志30名以上がパートナーや家族を連れて来場してパレードに参加しました。 (57 words, May 8, 2023) - [Tendencias que están influyendo en el mercado de Commerce Media de 2023 | ES - Criteo](/content/es/blog/2023-commerce-media-market-altering-trends/index.html): Desde ChatGPT y la Gen Z a los Retail Media offsite, la migración de presupuestos y mucho más, descubre las tendencias comerciales más recientes que están influyendo en la publicidad digital. (624 words, May 4, 2023) - [如何更有效地吸引新客户、提高销量以及提升客户终身价值（LTV） - CN - Criteo](/content/cn/blog/how-to-drive-new-customers-sales-and-ltv-more-efficiently.html): 随着对广告活动的审查比以往任何时候都多，你需要寻找获得和留住客户的新方法。 (25 words, May 4, 2023) - [Hot Sales México 2023, la consolidación de una fecha importante para el comercio electrónico latino | ES - Criteo](/content/es/blog/hot-sales-mexico-2023-la-consolidacion-de-una-fecha-importante-para-el-comercio-electronico-latino.html): ¡Se acerca Hot Sales México 2023 y tu e-commerce también puede aprovechar esta gran ola de ventas! Haz clic aquí para saber cómo! (851 words, May 3, 2023) - [Cómo atraer a nuevos clientes, generar más ventas y LTV de manera más eficaz | ES - Criteo](/content/es/blog/how-to-drive-new-customers-sales-and-ltv-more-efficiently.html): Con más escrutinio de las actividades publicitarias que nunca, debe buscar nuevas formas de adquirir y retener clientes. (641 words, May 3, 2023) - [Pujas de palabras clave en acción: Ronda de Preguntas y respuestas con Flywheel | ES - Criteo](/content/es/blog/keyword-bidding-flywheel/index.html): En esta Ronda de preguntas y respuestas con Flywheel, te desvelamos cómo funciona la puja de palabras clave en acción y los potentes resultados de Retail Media que genera. (684 words, May 3, 2023) - [Comment attirer de nouveaux clients et générer plus de ventes et augmenter la valeur vie client plus efficacement ? | FR - Criteo.com](/content/fr/blog/comment-attirer-de-nouveaux-clients-et-generer-plus-de-ventes-et-augmenter-la-valeur-vie-client-plus-efficacement.html): Les activités publicitaires étant de plus en plus surveillées, vous devez trouver de nouveaux moyens d'acquérir et de fidéliser vos clients. (642 words, May 2, 2023) - [Les enchères par mots-clés : FAQ avec Flywheel | FR - Criteo.com](/content/fr/blog/les-encheres-par-mots-cles-faq-avec-flywheel/index.html): Dans cette FAQ avec Flywheel, découvrez à quoi ressemble l'enchère par mot-clé en pratique et les résultats remarquables qu'elle génère dans le domaine du retail media. (681 words, May 1, 2023) - [ECにも影響大！物流の2024年問題とは | JP - Criteo.com](/content/jp/blog/2024-problem-in-ecommerce-logistics/index.html): 今や日常生活に欠かせない買い物のスタイルとなったオンラインショッピング。買い物するオンラインショップを選ぶ際の大きなポイントとなるのが、配送サービスの質です。特に送料の安さを重視する人は多く。 (24 words, Apr 25, 2023) - [【調査レポート】賢くショッピングする消費者たち～インフレ下の買い物傾向を分析 | JP - Criteo.com](/content/jp/blog/savvy-shopper-report-analysis-of-shopping-trends-under-inflation.html): 日本を始め世界各国で物価が急上昇し、いわゆるインフレ状態が続いています。インフレは消費者の買い物行動にどのような影響を与えているのでしょうか？ (24 words, Apr 24, 2023) - [情報漏洩急増で企業の「個人情報保護対策」、消費者の反応は？ | JP - Criteo.com](/content/jp/blog/how-are-japanese-consumers-addressing-their-own-personal-information-protection.html): 世界的に個人情報保護の機運が高まる中、日本の消費者は自身の個人情報保護についてどのように取り組んでいるのでしょうか。 (33 words, Apr 21, 2023) - [色は世相を表す～2023年春夏のトレンドカラ | JP - Criteo.com](/content/jp/blog/2023-spring-summer-color-trends/index.html): 消費者の心理や気分＝時代のムードを反映していると言われる流行色。今年の春夏は、どんなカラーがはやっているのでし […] (105 words, Apr 20, 2023) - [O estado das viagens globais no 1º TRI 2023: sobem expectativas do consumidor | BR - Criteo.com](/content/br/blog/o-estado-das-viagens-globais-no-1o-tri-2023/index.html): Nosso relatório Shopper Story 2022 revelou que quase metade dos viajantes em todo o mundo pretende tirar mais férias neste ano. (971 words, Apr 19, 2023) - [伝わらない時代に求められる「ファンベース」発想とは | JP - Criteo.com](/content/jp/blog/the-ultimate-engagement-fan-base/index.html): マーケターにとっての最重要課題の一つ「新規顧客獲得」が、今、とても困難になっていると言われています。その背景としては人口減少や高齢化など、さまざまな要因が指摘されていますが、中でも最も大きな要因とされるのが「情報過多」です。 (29 words, Apr 19, 2023) - [Tendências de Commerce Media 2023 | BR - Criteo.com](/content/br/blog/tendencias-de-commerce-media-2023/index.html): A inspiração do nosso relatório "Tendências de Commerce Media 2023" vem dos clientes. São mais de 22.000, incluindo 1.800 marcas. Seus desafios e oportunidades nos movem. (487 words, Apr 18, 2023) - [Les tendances amenées à redéfinir le Commerce Media en 2023 | FR - Criteo.com](/content/fr/blog/les-tendances-amenees-a-redefinir-le-commerce-media-en-2023.html): Migration des budgets, Retail Media hors site, Gen Z, ChatGPT… Découvrez toutes les tendances commerciales du moment, qui vont redéfinir le paysage de la publicité digitale. (634 words, Apr 18, 2023) - [2023 커머스 미디어 시장을 변화시키는 트렌드 | KR - Criteo](/content/kr/blog/2023-commerce-media-market-altering-trends/index.html): From ChatGPT and Gen Z to retail media offsite, budget migration and more, learn the hottest commerce trends impacting digital advertising. (359 words, Apr 17, 2023) - [Panorama des voyages dans le monde au 1er trimestre 2023 : les consommateurs dans les starting-blocks | FR - Criteo.com](/content/fr/blog/panorama-des-voyages-dans-le-monde-au-1er-trimestre-2023.html): D’après notre nouveau rapport Shopper Story 2022, près de la moitié des voyageurs dans le monde ont l’intention de prendre plus de vacances cette année. (1,056 words, Apr 17, 2023) - [How to drive new customers, sales, and LTV more efficiently | Criteo](/content/blog/how-to-drive-new-customers-sales-and-ltv-more-efficiently.html): With more scrutiny of advertising activities than ever, you need to look at new ways to acquire and retain customers.  (568 words, Apr 12, 2023) - [2023년 1분기 글로벌 여행 현황: 높아진 소비자 기대치 | KR - Criteo](/content/kr/blog/the-state-of-global-travel-q1-2023/index.html): Despite higher costs, travelers aren't holding back from booking trips. Read the Q1 global trends on how travel expectations are ramping up. (773 words, Apr 10, 2023) - [크리테오와 마이크로소프트 파트너십 - 데이터와 커머스 미디어 극대화를 통해 전 세계 소비자들에게 맞춤화된 환경 제공 | KR - Criteo](/content/kr/blog/criteo-and-microsoft-bring-personalized-experiences.html): 크리테오와 마이크로소프트는 데이터와 커머스 미디어를 극대화하여 어디서나 고객들에게 맞춤화된 경험을 제공합니다. (504 words, Apr 6, 2023) - [더 많은 구매 전환을 유도하려면 전환율 그 이상을 내다보아야 합니다 | KR - Criteo](/content/kr/blog/drive-more-conversions-with-acquisition/index.html): 직관에 반하는 것처럼 보일지 모르지만, 전환을 유도하는 가장 좋은 방법 중 하나는 전환에 집중하지 않는 것입니다. (269 words, Apr 6, 2023) - [Dia das Mães – comportamentos e produtos em alta para 2023 | BR - Criteo.com](/content/br/blog/dia-das-maes-comportamentos-e-produtos-em-alta-para-2023.html): Seu e-commerce está preparado para a segunda melhor data do varejo online? Clique aqui e confira quais produtos vão ser a sensação no Dia das Mães 2023. (509 words, Apr 5, 2023) - [インフレが消費者行動に及ぼしている3つの変化 | JP - Criteo.com](/content/jp/blog/the-rise-of-savvy-shoppers/index.html): インフレが消費者のショッピング行動と嗜好にどのような影響を及ぼしているのかを把握すべく、Criteoは世界中でアンケート調査を実施しました。 調査から見えてきた5つのトレンドとは？ (40 words, Apr 3, 2023) - [2023年商业媒体市场变化趋势 - CN - Criteo](/content/cn/blog/2023-commerce-media-market-altering-trends/index.html): 从ChatGPT和Z世代到场外零售媒体、预算迁移等，了解影响数字广告的最热门商业趋势。 (21 words, Mar 30, 2023) - [2023年第一季度全球旅游状况：消费者预期上升 - CN - Criteo](/content/cn/blog/the-state-of-global-travel-q1-2023/index.html): 尽管成本较高，但旅行者并没有对预订旅行有所保留。阅读第一季度全球趋势数据，了解旅行期望值是如何提高的。 (51 words, Mar 29, 2023) - [Keyword Bidding In Action: Q&A with Flywheel  | Criteo](/content/blog/keyword-bidding-flywheel/index.html): In this Q&A with Flywheel, we uncover what keyword bidding looks like in action and the powerful retail media results it generates. (562 words, Mar 29, 2023) - [テーマは「Urban　Jungle」～新しいフレキシブルな働き方を体現するCriteo 東京オフィス | JP - Criteo.com](/content/jp/blog/criteo-tokyo-office-renovation/index.html): コロナ禍による働き方の変化を受け、Criteoでは2022年４月に東京オフィスをリニューアル。遊び心満載の楽しいオフィスに生まれ変わっています。 (57 words, Mar 26, 2023) - [2023 Commerce Media Market-Altering Trends | Criteo](/content/blog/2023-commerce-media-market-altering-trends/index.html): From ChatGPT and Gen Z to retail media offsite, budget migration and more, learn the hottest commerce trends impacting digital advertising. (349 words, Mar 23, 2023) - [Páscoa não é só chocolate! Descubra outras categorias que também vendem na esteira do coelhinho! | BR - Criteo.com](/content/br/blog/pascoa-nao-e-so-chocolate-descubra-outras-categorias-que-tambem-vendem-na-esteira-do-coelhinho.html): Não é só chocolate que vende na Páscoa. Clique e veja o relatório da Criteo sobre outras categoria de produtos que também bombaram no período em 2022! (417 words, Mar 22, 2023) - [解锁零售商和品牌商的成功机会 - CN - Criteo](/content/cn/blog/scale-for-retail-media-success/index.html): Dive into tips from our eBook, How to Scale for Retail Media Success, on how brands and retailers can best position themselves for success. (26 words, Mar 20, 2023) - [如何提高客户转化率？需要着眼于转化率之外的东西 - CN - Criteo](/content/cn/blog/drive-more-conversions-with-acquisition/index.html): 虽然这可能看起来有悖常理，但推动客户转换的最好方法之一是根本不关注转换。 (57 words, Mar 20, 2023) - [Criteo和微软携手合作，充分利用数据和商业媒体为各地的消费者带来个性化体验 - CN - Criteo](/content/cn/blog/criteo-and-microsoft-bring-personalized-experiences.html): 我们采访了微软，了解他们与Criteo的整合是如何帮助营销人员利用他们的数据带来个性化体验的。 (57 words, Mar 20, 2023) - [デジタルからアナログへ　「所有」に目覚める若者たち | JP - Criteo.com](/content/jp/blog/back-to-analog/index.html): アメリカを中心に世界的に広がりつつあるアナログレコードブームです。海外での盛り上がりを受け、日本でもレコード市場が活況です。日本レコート協会によると日本国内でのアナログレコード生産枚数は2014年以降増加傾向にあり、2022年の生産数は1999年以来の数量200万枚超えの213万3,000枚。 (23 words, Mar 14, 2023) - [「抵抗なくマスクを外す」は少数派。新年度の消費傾向は？ | JP - Criteo.com](/content/jp/blog/what-will-change-with-masks-off/index.html): 政府は新型コロナウイルスの感染予防のために、これまで「屋外では原則不要、屋内では原則着用」としていたマスクに関するルールを緩和し、2023年3月13日（月）以降は、「マスク着用は個人の判断を基本とする」方針を打ち出しました。つまり、屋内外を問わず、マスクをつけるかどうかを自分の判断で決められることになったのです。 (36 words, Mar 13, 2023) - [盛会御礼「2023年 Criteo 認定パートナー アワードセレモニー」開催報告 | JP - Criteo.com](/content/jp/blog/criteo-certified-partner-award-ceremony-2023/index.html): Criteoでは、2023年２月21日、Criteo Certified Partnersに認定されている日本国内の代理店の皆様を対象にした「2023年Criteo 認定パートナーアワードセレモニー」を、東京・青山にて開催いたしました。 (93 words, Mar 13, 2023) - [To drive more conversions, you need to look beyond conversions | Criteo](/content/blog/drive-more-conversions-with-acquisition/index.html): Though it might seem counterintuitive, one of the best ways to drive conversions is not to focus on conversions at all. (755 words, Mar 13, 2023) - [How Retailers and Brands Can Drive Retail Media Growth | Criteo](/content/blog/scale-for-retail-media-success/index.html): Dive into tips from our eBook, How to Scale for Retail Media Success, on how brands and retailers can capitalize on retail media's momentum best and position themselves for success. (877 words, Mar 10, 2023) - [「エコ・フレンドリー」は、購買意欲にどう影響する？ | JP - Criteo.com](/content/jp/blog/how-eco-friendly-affects-purchasing-intent/index.html): Criteoが 日本の消費者1,200人以上を対象に実施した調査では、31%の人が「地球環境への配慮」は購入するブランドや小売店を決定する際に重要だと回答しました。 (19 words, Mar 10, 2023) - [Criteo×代理店対談シリーズ「広告の未来の話をしよう」 Vol.1 　Criteo×オプト　後編 | JP - Criteo.com](/content/jp/blog/criteo-agencies-conversations-series-part-2/index.html): 写真右から安田　拓 氏（株式会社オプト　メディア戦略部 メディアプロフェッショナル）、恵下 麻理子 氏（株式会 […] (42 words, Mar 9, 2023) - [3 maneiras pelas quais a inflação está mudando o comportamento do consumidor | BR - Criteo.com](/content/br/blog/3-maneiras-pelas-quais-a-inflacao-esta-mudando-o-comportamento-do-consumidor.html): A Criteo pesquisou consumidores globalmente para entender como a inflação está influenciando preferências e comportamentos de compras. Confira as tendências. (848 words, Mar 8, 2023) - [Criteo×代理店対談シリーズ「広告の未来の話をしよう」 Vol.1 　Criteo×オプト　前編 | JP - Criteo.com](/content/jp/blog/criteo-agencies-conversations-series-part-1/index.html): ゲスト：恵下 麻理子 氏（株式会社オプト　メディア統括兼メディア戦略第１部長）、安田　拓 氏 （株式会社オプト […] (53 words, Mar 8, 2023) - [La Guía del anunciante sobre los canales nuevos y emergentes del 2023 | ES - Criteo](/content/es/blog/2023-advertisers-guide-to-new-and-emerging-channels.html): Descubre cómo las agencias están invirtiendo en medios emergentes en el último informe de Criteo, La Guía del anunciante sobre los canales nuevos y emergentes. (753 words, Mar 8, 2023) - [通货膨胀改变消费者行为的3种方式 - CN - Criteo](/content/cn/blog/the-rise-of-savvy-shoppers/index.html): Criteo对全球消费者进行了调查，以了解通货膨胀如何影响他们的购物偏好和行为。潜心研究趋势。 (25 words, Mar 8, 2023) - [2023年联网电视广告预测以及为什么零售商应该关心 - CN - Criteo](/content/cn/blog/ctv-advertising-predictions-for-2023-and-why-retailers-should-care.html): 随着技术和人工智能的持续进步，零售商能够通过移动和智能设备创造更加个性化的消费者体验以及提高即时访问，从而覆盖各地的客户。 (42 words, Mar 8, 2023) - [Criteo and Microsoft come together to bring personalized experiences to consumers everywhere by maximizing data and commerce media | Criteo](/content/blog/criteo-and-microsoft-bring-personalized-experiences.html): We spoke with with Microsoft on how their integration with Criteo is helping marketers harness their data to bring personalized experiences. (586 words, Mar 7, 2023) - [2023年に上昇する広告トレンドをCriteoエキスパートチームが予測 | JP - Criteo.com](/content/jp/blog/2023-advertisers-guide-to-new-and-emerging-channels.html): コマースメディアを担当するCriteoのエキスパートチームが、マーケターが注目すべき2023年の広告トレンドにを解説します。 (26 words, Mar 7, 2023) - [Prepare-se para a melhor data do varejo online do 1º trimestre, o Dia do Consumidor | BR - Criteo.com](/content/br/blog/prepare-se-para-a-melhor-data-do-varejo-online-do-1o-trimestre-o-dia-do-consumidor.html): Dia 15 de Março é o Dia do Consumidor. Seu e-commerce está preparado para a melhor data para o varejo online do primeiro trimestre? Veja as informações que a Criteo trouxe para o seu sucesso em 2023. Clique e confira! (483 words, Mar 1, 2023) - [Predicciones para 2023: principales tendencias en publicidad según los expertos de Criteo | ES - Criteo](/content/es/blog/2023-predictions-top-advertising-trends-from-criteo-experts.html): Nuestros expertos en Commerce Media comparten contigo las tendencias en publicidad que los Profesionales del Marketing deben tener en cuenta para tener éxito en 2023. (1,468 words, Mar 1, 2023) - [3 formas en las que la inflación está cambiando el comportamiento del consumidor | ES - Criteo](/content/es/blog/the-rise-of-savvy-shoppers/index.html): Criteo encuestó a consumidores en todo el mundo para entender cómo la inflación estaba influyendo en sus preferencias y comportamientos de compra. Descubre todas las tendencias en detalle. (727 words, Feb 27, 2023) - [オープンウェブにおけるリテールメディアの台頭 | JP - Criteo.com](/content/jp/blog/the-rise-of-retail-media-on-the-open-web/index.html): インターネット界の「ビッグ４」 - Google、Amazon、Facebook、そしてApple - は、ほとんどのブランドや広告主、代理店にとってデジタル広告の代名詞となってきました。あたかも、GAFAなしにデジタル広告は成立せず、デジタル広告なしにGAFAは存在しないかのごとく、です。 (32 words, Feb 27, 2023) - [Criteo認定パートナープログラムに参加しませんか？ | JP - Criteo.com](/content/jp/blog/become-criteo-certified-partner-2023/index.html): Criteo　認定パートナープログラムとは？ Criteoでは、Criteoの製品を継続的に販売・運用していた […] (87 words, Feb 27, 2023) - [메건 클라켄 크리테오 CEO "맞춤형 광고, 퍼스트파티 데이터에서 시작" | KR - Criteo](/content/kr/blog/eb-a9-94-ea-b1-b4-ed-81-b4-eb-9d-bc-ec-bc-84-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ceo-eb-a7-9e-ec-b6-a4-ed-98-95-ea-b4-91-ea-b3-a0-ed-8d-bc-ec-8a-a4-ed-8a-b8-ed-8c-8c-ed-8b-b0-eb-8d-b0.html): 휴대폰, PC, TV 등 인터넷과 연결된 기기 보급이 빠르게 늘어나면서 소비자는 일상 어디서든 전자상거래를 접할 수 있게 됐다. 제품과 서비스를 제공하는 기업은 이 같은 소비자와 디지털 접점을 분석하고, 적재적소에서 마케팅 캠페인을 진행해 브랜드를 알리고 구매 전환율을 높인다. 그러나 세계 각국이 개인정보 보호 관련 정책을 강화하면서 기업은 소비자에 대한 추적과 분석이 어려워졌다. 사용자의 명시적인 동의 없이는 […] (1,082 words, Feb 22, 2023) - [인플레이션이 바꿔 놓은 소비자 행동 3가지 | KR - Criteo](/content/kr/blog/the-rise-of-savvy-shoppers/index.html): 크리테오는 인플레이션이 고객의 구매 선호도와 행동에 어떤 영향을 미치는지 파악하기 위해 전 세계 소비자들을 대상으로 설문조사를 실시했습니다. 주요 트렌드를 확인해 보세요. (649 words, Feb 16, 2023) - [3 effets de l’inflation sur le comportement des consommateurs | FR - Criteo.com](/content/fr/blog/3-effets-de-linflation-sur-le-comportement-des-consommateurs.html): Criteo a mené une étude mondiale visant à comprendre les effets de l’inflation sur les comportements et les préférences d’achat. Découvrez les principales tendances. (698 words, Feb 14, 2023) - [Criteo ソリューション アップデートのお知らせ：コマース成果を引き出すための専用ソリューション | JP - Criteo.com](/content/jp/blog/criteo-product-update-purpose-built-solutions-for-commerce-outcomes.html): 消費者のショッピングジャーニー全体にわたり影響力あるコマース成果を引き出す、Criteoの最新クライアント向けソリューションについて、Todd Parsonsが解説します。 (81 words, Feb 7, 2023) - [ENEM e 'volta às aulas' aquecem o marketing digital no primeiro trimestre | BR - Criteo.com](/content/br/blog/enem-e-volta-as-aulas-aquecem-o-marketing-digital-no-primeiro-trimestre.html): As melhores estratégias para a volta às aulas estão na Criteo! Clique e saiba como planejar suas ações de marketing online na esteira do ENEM!  (698 words, Feb 7, 2023) - [Guia do anunciante 2023 para canais novos e emergentes | BR - Criteo.com](/content/br/blog/guia-do-anunciante-2023-para-canais-novos-e-emergentes.html): Saiba como as agências estão investindo em mídias emergentes com o relatório mais recente da Criteo, "The Advertiser's Guide to New and Emerging Channels". (646 words, Feb 5, 2023) - [Previsões para 2023: principais tendências de publicidade segundo experts da Criteo | BR - Criteo.com](/content/br/blog/previsoes-para-2023-principais-tendencias-de-publicidade-segundo-experts-da-criteo.html): Nossos especialistas em commerce media compartilham as tendências de publicidade que os profissionais de marketing precisam considerar para ter sucesso em 2023. (1,200 words, Feb 3, 2023) - [Recapitulação da Black Friday 2022: vendas online trazem crescimento ano a ano | BR - Criteo.com](/content/br/blog/recapitulacao-da-black-friday-2022/index.html): Nossos dados de 20.000 players de e-commerces em 80 países revelam o estado atual da Black Friday e as tendências deste ano. (853 words, Feb 2, 2023) - [Kickstarting Seller Defined Audiences (SDA)](/content/blog/kickstarting-seller-defined-audiences/index.html): With privacy changes across the advertising industry, could Seller Defined Audiences be the answer for publishers looking to safeguard revenues? (1,045 words, Feb 2, 2023) - [3 Ways Inflation is Changing Consumer Behavior | Criteo](/content/blog/the-rise-of-savvy-shoppers/index.html): Criteo surveyed consumers globally to understand how inflation is influencing their shopping preferences and behavior. Dive into the trends. (727 words, Jan 31, 2023) - [Prognosen für 2023: Die Top-Werbetrends der Criteo-Experten | DE - Criteo.com](/content/de/blog/prognosen-fuer-2023-die-top-werbetrends-der-criteo-experten.html): Unsere Experten für Commerce Media erläutern Werbetrends, die Marketer im Auge behalten sollten, um auch 2023 erfolgreich zu agieren. (1,131 words, Jan 26, 2023) - [Papers @AISTATS (x4), @ICLR, @TMLR, @AAAI, @AAMAS - Criteo AI Lab](/content/ailab/papers-aistats-x4-iclr-tmlr-aaai-aamas/index.html): In this new year 2023, we are happy to share that Criteos have had a… (277 words, Jan 25, 2023) - [Der Advertiser-Leitfaden 2023 für neue und aufsteigende Kanäle | DE - Criteo.com](/content/de/blog/der-advertiser-leitfaden-2023-fuer-neue-und-aufsteigende-kanaele.html): Der neueste Report von Criteo, Advertiser-Leitfaden: Neue und zunehmend wichtige Kanäle 2023, zeigt, wie Agenturen in neue Media investieren. (652 words, Jan 24, 2023) - [2023年に注目すべき３つの法改正 | JP - Criteo.com](/content/jp/blog/three-legal-changes-to-watch-for-in-2023/index.html): ビジネスを取り巻く環境が大きく変化する中、2023年も多くの法改正が予定されています。今回のブログでは2023年に予定されている法改正のうち、広告業界の皆様に関連のあるものをピックアップしてご紹介します。 (48 words, Jan 23, 2023) - [2023 전망: 크리테오 전문가들이 말하는 주요 광고 트렌드 | KR - Criteo](/content/kr/blog/2023-predictions-top-advertising-trends-from-criteo-experts.html): 크리테오의 커머스 미디어 전문가들이 2023년 마케터가 성공하기 위해 염두에 두어야 할 광고 트렌드를 공유합니다. (942 words, Jan 23, 2023) - [신규 및 신흥 채널에 대한 2023년 광고주 가이드 | KR - Criteo](/content/kr/blog/2023-advertisers-guide-to-new-and-emerging-channels.html): 크리테오의 최신 보고서 신규 및 신흥 채널에 대한 2023년 광고주 가이드에서 대행사들이 신흥 미디어에 어떻게 투자하고 있는지 자세히 알아보십시오. (471 words, Jan 20, 2023) - [Criteo流リモートワークでチームをリードする方法 | JP - Criteo.com](/content/jp/blog/managers-how-to-lead-from-home/index.html): 今回、Criteoの代理店営業・顧客サポート部門のシニアマネージャーであるSakiさんに、リモートワークでチームを効果的に管理するためのヒントやインサイトを教えていただきました。  (53 words, Jan 17, 2023) - [2023年预测：Criteo专家的顶级广告趋势 - CN - Criteo](/content/cn/blog/2023-predictions-top-advertising-trends-from-criteo-experts.html): 我们的商业媒体专家分享了2023年营销人员为取得成功而需要牢记的广告趋势。 (33 words, Jan 17, 2023) - [2023年新兴渠道广告商指南 - CN - Criteo](/content/cn/blog/2023-advertisers-guide-to-new-and-emerging-channels.html): 通过Criteo的最新报告《2023年新兴渠道广告商指南》，深入了解广告商如何投资于新兴媒体。 (20 words, Jan 16, 2023) - [コロナ禍を機に急成長する和食器EC市場に注目 | JP - Criteo.com](/content/jp/blog/japanese-tableware-rapidly-growing-ecommerce-market.html): 特に「外食に行けない分、いつもの食事を豊かな気持ちで楽しみたい」という願いの表れか、クックパッドとARUHIが行った調査で「2020年4以降に新しく買ったもの、買い替えたもの」について聞いたところ、「調理器具・食器」（12.7%）は「調理家電」（15.2%）に次いで２番目に多い結果となりました。 (25 words, Jan 13, 2023) - [Guide de l’annonceur sur les canaux nouveaux et émergents en 2023 | FR - Criteo.com](/content/fr/blog/guide-de-lannonceur-sur-les-canaux-nouveaux-et-emergents-en-2023.html): Découvrez les conseils d’investissement des agences dans les médias émergents avec le Guide de l’annonceur sur les canaux nouveaux et émergents, dernier rapport de Criteo. (755 words, Jan 12, 2023) - [Индустрия путешествий в III квартале 2022 года: как меняется отношение к туристическим поездкам | RU - Criteo.com](/content/ru/blog/global-travel-q3-2022/index.html): Пока маркетологи, работающие в сфере путешествий, строят планы на грядущий год, мы проанализировали наши данные, чтобы оценить текущее состояние этой отрасли в глобальном масштабе. (261 words, Jan 11, 2023) - [The 2023 Advertiser’s Guide to New and Emerging Channels | Criteo](/content/blog/2023-advertisers-guide-to-new-and-emerging-channels.html): Dive into how agencies are investing in emerging media with Criteo's latest report, The Advertiser’s Guide to New and Emerging Channels. (607 words, Jan 11, 2023) - [日本でも「ステマ」が法規制の対象へ。うっかりルール違反をしないために知っておきたいポイントとは | JP - Criteo.com](/content/jp/blog/what-you-need-to-know-stealth-marketing-becomes-subject-to-law-and-regulations.html): ようやく欧米並みにステマ規制が強化されることになった日本。意図的にステマを行っている企業はもちろん、結果としてステマに繋がるような行為（インフルエンサーとの連携、商品開発など）を行っている事業者は、その行為が結果として消費者を欺くことになっていないかどうか、今一度、慎重に見極める必要があります。 (20 words, Jan 10, 2023) - [Prévisions 2023 : les grandes tendances en publicité selon nos experts Criteo | FR - Criteo.com](/content/fr/blog/previsions-2023-les-grandes-tendances-en-publicite-selon-nos-experts-criteo.html): Nos experts en commerce media livrent les tendances marketing et publicitaires à garder en tête pour mettre toutes les chances de succès de son côté en 2023. (1,320 words, Jan 10, 2023) - [忘年会は縮小傾向。年末年始は、どう過ごす？年始のモチベーションは？ | JP - Criteo.com](/content/jp/blog/how-consumers-are-spending-their-time-for-year-end-and-new-year.html): コロナ禍になって３年、すっかり生活の中にコロナ対策が溶け込んでしまった2022年、忘年会やクリスマスパーティー、帰省や旅行といった年末年始の恒例行事を復活させる人も多いようです。この年末年始の過ごし方のトレンドを探るべく、いくつかの調査結果を見ていきましょう。 (30 words, Dec 23, 2022) - [Прогнозы на 2023 год: главные рекламные тренды от экспертов Criteo | RU - Criteo.com](/content/ru/blog/2023-predictions-top-advertising-trends-from-criteo-experts.html): Наши эксперты по коммерческим медиа рассказывают о рекламных трендах, о которых в преддверии 2023 года стоит помнить амбициозным маркетологам. (219 words, Dec 21, 2022) - [리테일러와 브랜드가 리테일 미디어의 성공을 위해 확장할 수 있는 기회 | KR - Criteo](/content/kr/blog/scale-for-retail-media-success/index.html): 전자책 ‘리테일 미디어 성공을 위한 확장 방법’에서 브랜드와 리테일러가 성공을 위해 어떻게 포지셔닝을 할 수 있는지 자세히 알아보세요. (679 words, Dec 20, 2022) - [「タイパ」「一生」・・・、いくつわかる？2022年を象徴する新しい言葉10選 | JP - Criteo.com](/content/jp/blog/ten-new-words-that-symbolize-the-year-2022/index.html): 今年はどんな言葉が生まれ、流行ったのか、三省堂が発表した「2022年を代表する10の新語」について、紐解いていきましょう。  (38 words, Dec 20, 2022) - [年末年始、消費者が最もお金を掛けたいのは？ | JP - Criteo.com](/content/jp/blog/what-consumers-are-spending-most-for-year-end-and-new-year.html): 株式会社⾷⽂化 が、全国20代〜60代の男⼥を対象に行った「2022年度版 年末年始の過ごし⽅の変化」に関する調査で、今年の年末年始はどのように過ごす予定ですか？ (42 words, Dec 15, 2022) - [2023 Predictions: Top Advertising Trends from Criteo Experts | Criteo](/content/blog/2023-predictions-top-advertising-trends-from-criteo-experts.html): Our commerce media experts share advertising trends that marketers need to keep top of mind to be successful in 2023. (972 words, Dec 13, 2022) - [크리테오 제품 업데이트: 커머스 성과를 위해 특별 제작된 솔루션 | KR - Criteo](/content/kr/blog/criteo-product-update-purpose-built-solutions-for-commerce-outcomes.html): 토드 파슨스가 구매자 여정 전반에 걸쳐 영향력 있는 커머스 성과를 위해 수요와 공급을 연결하는 최신 클라이언트 솔루션에 대해 설명합니다. (858 words, Dec 12, 2022) - [The Criteo Commerce Trends Dashboard - CN - Criteo](/content/cn/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (77 words, Dec 12, 2022) - [実店舗とECの連携を深める「社員インフルエンサー」 | JP - Criteo.com](/content/jp/blog/employee-influencer-deepens-integration-of-physical-and-online-stores.html): インフルエンサー・マーケティングと言えば、数百万単位のフォロワー数を誇る人気YouTuberやブロガーに自社製品やサービスを使っている様子をSNSやブログにUPしてもらうことによって、認知度向上や売上拡大を図る手法が一般的でした。 (53 words, Dec 6, 2022) - [마케터에게 이번 홀리데이 시즌이 성장의 기회인 이유 | KR - Criteo](/content/kr/blog/why-this-holiday-season-is-a-growth-opportunity-for-marketers.html): 크리테오의 CRO 브라이언 글리슨(Brian Gleason)이 마케터가 장기 성장을 위해 이번 홀리데이 기간 동안 신규 고객 확보 및 기존 고객 유지에 집중해야 하는 이유를 설명합니다. (686 words, Dec 6, 2022) - [Black Friday 2022 Recap: Online Sales bring YoY Growth | Criteo](/content/blog/black-friday-recap-2022/index.html): Our data from 20,000 ecommerce players across 80 countries uncovers the current state of Black Friday and this year's latest trends. (748 words, Dec 2, 2022) - [2022年黑色星期五购物活动回顾：线上销售额保持同比稳定增长 - CN - Criteo](/content/cn/blog/black-friday-recap-2022/index.html): 面对黑色星期五购物活动的现状，我们所拥有的来自世界各地80个国家的20,000名电子商务参与者的独家数据集，以及全球近4,000名消费者的黑色星期五购物者调查结果可以帮你解忧纾困。以下是我们研究的一些黑色星期五购物活动发展趋势。 (36 words, Dec 2, 2022) - [Lo stato del travel globale nel Q3 e oltre: una mentalità di viaggio più ampia | IT - Criteo](/content/it/blog/global-travel-q3-2022/index.html): Mentre i marketer si preparano al futuro imminente del settore, noi abbiamo analizzato il nostro dataset per svelare lo stato attuale del travel globale. (688 words, Dec 2, 2022) - [Plateforme Commerce Media : quatre solutions à ne pas manquer | FR - Criteo.com](/content/fr/blog/plateforme-commerce-media-quatre-solutions-a-ne-pas-manquer.html): Todd Parsons présente nos dernières solutions clients, qui relient l’offre et la demande pour obtenir des résultats commerciaux probants tout au long du parcours de l’acheteur. (1,372 words, Dec 1, 2022) - [El estado del sector de los Viajes a nivel mundial en el Q3 y en el futuro: Cada vez con más ganas de viajar | ES - Criteo](/content/es/blog/global-travel-q3-2022/index.html): Mientras los Profesionales del Marketing se preparan para lo que se viene en la categoría Viajes, hemos aprovechado la información de la que disponemos en nuestra base de datos para desvelar el estado actual del sector de los Viajes a nivel mundial. (1,188 words, Nov 30, 2022) - [3분기 글로벌 여행 현황: 여행 심리 회복 | KR - Criteo](/content/kr/blog/global-travel-q3-2022/index.html): 마케터가 여행 분야의 미래를 준비할 수 있도록, 크리테오가 자체적인 데이터 세트를 분석해 글로벌 여행 현황을 발표했습니다. (682 words, Nov 30, 2022) - [2022 더블 데이트 다이제스트: 카테고리 및 국가별 판매 급증 현황 | KR - Criteo](/content/kr/blog/double-dates-digest-2022/index.html): 동남아시아에서 가장 큰 규모의 쇼핑 이벤트는 빠른 속도로 계속 성장하고 있습니다. 마케터가 이러한 이벤트에 대비하는 데 도움을 주는 데이터를 알려드립니다. (444 words, Nov 28, 2022) - [이번 홀리데이 시즌에 고객들이 구매하는 방법: 글로벌 설문 조사 인사이트 | KR - Criteo](/content/kr/blog/how-consumers-will-shop-this-holiday-and-festive-season.html): 최근 크리테오는 전 세계 소비자들을 대상으로 설문 조사를 실시해, 다가오는 홀리데이 시즌에 대한 계획을 물었습니다. (823 words, Nov 28, 2022) - [コマースメディアとリテールメディアの違いを理解する | JP - Criteo.com](/content/jp/blog/commerce-media-vs-retail-media-whats-the-difference.html): Criteoの「コマースメディア完全活用ガイド」では、コマースメディアとリテールメディアの違いについて、関連するマーケティング手法と合わせて詳しく解説しています。 (143 words, Nov 28, 2022) - [Singles’ Day 2022 Recap: Trends for an Evolving Event | Criteo](/content/blog/singles-day-2022-recap/index.html): We looked at Criteo data from hundreds of our partner retailers to understand how consumers shopped during this year’s Singles' Day. (529 words, Nov 28, 2022) - [2022年双十一购物活动：应对购物季市场变局的回顾趋势 - CN - Criteo](/content/cn/blog/singles-day-2022-recap/index.html): 我们研究了Criteo提供的东南亚地区数百家零售商合作伙伴的相关数据，了解今年双十一期间消费者的购物方式和营销人员对购物季市场变局的应对策略。 (19 words, Nov 28, 2022) - [コマースメディアの活用事例 | JP - Criteo.com](/content/jp/blog/commerce-media-irl/index.html): コマースメディアの機能や仕組みに関するコマースメディアの活用事例を読み、コマースメディアのエキスパートになりましょう。 (25 words, Nov 28, 2022) - [コマースメディアの利用が拡大している6つの理由 | JP - Criteo.com](/content/jp/blog/6-reasons-commerce-media-is-on-the-rise/index.html): Criteoの「コマースメディア完全活用ガイド」は、コマースメディアがマーケターにとってますます重要なマーケティングプラクティスになりつつある理由を明らかにしています。 (30 words, Nov 27, 2022) - [In che modo i consumatori faranno acquisti nella prossima stagione delle festività. Risultati del sondaggio globale | IT - Criteo](/content/it/blog/how-consumers-will-shop-this-holiday-and-festive-season.html): I risultati del nostro ultimo sondaggio globale sui consumatori in cui abbiamo chiesto agli shopper i loro piani per l’imminente stagione delle festività. (1,154 words, Nov 23, 2022) - [お年玉で何を買う？いまどきの子どもたちのお年玉事情をチェック | JP - Criteo.com](/content/jp/blog/what-children-are-buying-with-otoshidama/index.html): 今回は、いまどきの子どもたちのお年玉事情に関するデータをご紹介。令和の子どもたちは、お年玉をどのくらいもらって、何に使っているのか、見ていきましょう。 (103 words, Nov 23, 2022) - [Voyages : état des lieux au T3 2022 et perspectives mondiales | FR - Criteo.com](/content/fr/blog/global-travel-q3-2022/index.html): Alors que les équipes marketing anticipent la suite pour la catégorie voyages, nous avons exploré nos données pour établir un état des lieux du tourisme mondial. (952 words, Nov 23, 2022) - [Criteo Produkt-Update: Maßgeschneiderte Lösungen für Commerce-Ergebnisse | DE - Criteo.com](/content/de/blog/criteo-produkt-update-massgeschneiderte-loesungen-fuer-commerce-ergebnisse.html): Todd Parsons spricht über unsere neuesten Kundenlösungen, die Demand und Supply miteinander verbinden und so entlang der gesamten Customer Journey für wirkungsvolle Commerce-Ergebnisse sorgen. (1,248 words, Nov 23, 2022) - [インバウンド回帰、訪日外国人に人気の旅先、お土産は？ 帰国後も外国人客と繋がり続けるには？ | JP - Criteo.com](/content/jp/blog/popular-destinations-and-souvenirs-among-foreign-visitors-to-japan.html): 折しも秋の旅行シーズンですが、日本を訪れた外国人観光客は、どこで何をしているのでしょうか？また、訪日外国人をECで呼び戻せる可能性はどのくらいあるのでしょうか。各社のリサーチ結果から読み取っていきましょう。 (49 words, Nov 22, 2022) - [Cómo comprarán los consumidores esta Temporada Alta de Compras: Insights de la encuesta a nivel mundial | ES - Criteo](/content/es/blog/how-consumers-will-shop-this-holiday-and-festive-season.html): Conclusiones de nuestra última encuesta mundial de consumidores, en la que preguntamos a los compradores sobre sus planes para la próxima Temporada Alta de Compras. (1,274 words, Nov 21, 2022) - [Reisen & Touristik weltweit - Q3 und folgend: Gesteigerte Reiselust | DE - Criteo.com](/content/de/blog/reisen-touristik-weltweit-q3-und-folgend/index.html): Da sich die Marketer auf die kommenden Entwicklungen in der Reisebranche vorbereiten, haben wir unsere Daten analysiert, um den aktuellen Stand der globalen Reisebranche zu ermitteln. (743 words, Nov 21, 2022) - [Criteo und Twilio Segment – gemeinsam steigern wir Wachstum durch Akquisitions- und Bindungsstrategien | DE - Criteo.com](/content/de/blog/criteo-segment-partner/index.html): Segment und Criteo unterstützen Kunden in Zukunft gemeinsam, ihre Engagement-Ziele nicht nur zu erreichen, sondern zu übertreffen. (631 words, Nov 21, 2022) - [Datas Duplas 2022: Como as vendas disparam entre categorias e países | BR - Criteo.com](/content/br/blog/datas-duplas-2022/index.html): O maior evento de compras do ano no Sudeste Asiático continua crescendo em velocidade. Nossos dados estão aqui para ajudar os profissionais de marketing a se prepararem. (742 words, Nov 21, 2022) - [Black Friday y Cyber Month 2022: Estrategias de marketing para un evento en constante evolución | ES - Criteo](/content/es/blog/2022-black-friday-cyber-month/index.html): El Cyber Month y el Black Friday están evolucionando en todo el mundo. Compartimos contigo lo que los Profesionales del Marketing necesitan saber para prepararse para los principales eventos de ventas de 2022. (980 words, Nov 19, 2022) - [新規顧客獲得を強力にサポート！ 「Criteoリセラープログラム」、アッパーファネル向け機能拡大へ | JP - Criteo.com](/content/jp/blog/criteo-reseller-program-expantion-to-support-upper-funnel-marketing-strategy.html): Criteoはこのほどマーケットプレイス型プラットフォーム事業者の収益性を向上させるソリューション「Crite […] (44 words, Nov 18, 2022) - [Perché la prossima stagione delle festività è un’opportunità di crescita per i marketer | IT - Criteo](/content/it/blog/why-this-holiday-season-is-a-growth-opportunity-for-marketers.html): Il nostro CRO, Brian Gleason, spiega perché in questa stagione delle festività i marketer devono concentrarsi sulla customer acquisition e sulla retention. per generare una crescita a lungo termine. (1,010 words, Nov 18, 2022) - [2022年第2四半期、ペット用品の消費者トレンド：犬用おむつ、室内アクアリウムのアイテム、猫用グッズ | JP - Criteo.com](/content/jp/blog/pet-supply-consumer-trends-2022/index.html): 複数のカテゴリーで売り上げが伸びているペット用品のオンライン売上について、Criteoのコマースデータから見えてきたトレンドをご紹介します。インサイトを手に入れましょう。 (38 words, Nov 18, 2022) - [Дайджест по «двойным датам» в 2022 году: стремительный рост продаж в разных товарных категориях и странах | RU - Criteo.com](/content/ru/blog/double-dates-digest-2022/index.html): The biggest shopping event of the year in Southeast Asia continues to grow at speed. Our data is here to help marketers prepare. (698 words, Nov 18, 2022) - [Actualidad sobre las Fechas Dobles de 2022: Cómo se disparan las ventas por categorías y países | ES - Criteo](/content/es/blog/double-dates-digest-2022/index.html): The biggest shopping event of the year in Southeast Asia continues to grow at speed. Our data is here to help marketers prepare. (765 words, Nov 17, 2022) - [DoubleVerify OmniTag Video-Erfolgsmessung ist jetzt bei Criteo verfügbar und verbessert die Video Ad-Möglichkeiten aller gemeinsamen Kunden | DE - Criteo.com](/content/de/blog/doubleverify-omnitag-video-measurement/index.html): DoubleVerify und Criteo freuen sich über die Bekanntgabe, dass Kunden in Zukunft ihre Videokampagnen besser messen und quantifizieren können. (490 words, Nov 17, 2022) - [Digest 2022 sulle date doppie: in che modo le vendite sono aumentate in maniera esponenziale per tutte le categorie e in tutti i Paesi | IT - Criteo](/content/it/blog/double-dates-digest-2022/index.html): The biggest shopping event of the year in Southeast Asia continues to grow at speed. Our data is here to help marketers prepare. (830 words, Nov 16, 2022) - [Por qué esta Temporada Alta de Compras es una oportunidad de crecimiento para los Profesionales del Marketing | ES - Criteo](/content/es/blog/why-this-holiday-season-is-a-growth-opportunity-for-marketers.html): Nuestro CRO, Brian Gleason, comparte contigo por qué los Profesionales del Marketing deben centrarse en la captación y retención de clientes esta Temporada Alta de Compras para un crecimiento a largo plazo. (1,123 words, Nov 16, 2022) - [Праздничный сезон: возможности роста для маркетологов | RU - Criteo.com](/content/ru/blog/why-this-holiday-season-is-a-growth-opportunity-for-marketers.html): Коммерческий директор Criteo Брайан Глисон рассказывает, почему для достижения долгосрочного роста маркетологам стоит сосредоточиться на привлечении и удержании клиентов в праздники. (812 words, Nov 15, 2022) - [La période des fêtes, opportunité de croissance pour les spécialistes du marketing | FR - Criteo.com](/content/fr/blog/la-periode-des-fetes-opportunite-de-croissance-pour-les-specialistes-du-marketing.html): Notre CCO Brian Gleason encourage les spécialistes du marketing à de se concentrer sur l’acquisition et la fidélisation clients pendant les fêtes de fin d’année, pour assurer leur croissance à long terme. Décryptage. (1,047 words, Nov 15, 2022) - [Warum die aktuelle Weihnachtssaison Marketern eine Wachstumschance bietet | DE - Criteo.com](/content/de/blog/warum-die-aktuelle-weihnachtssaison-marketern-eine-wachstumschance-bietet.html): Unser CRO Brian Gleason erläutert, warum sich Marketer in dieser Weihnachtssaison auf Kundenakquise und -bindung konzentrieren sollten, wenn sie nachhaltiges Wachstum erzielen wollen. (593 words, Nov 15, 2022) - [「若者のカード離れ」は本当？若者たちのクレジットカード事情 | JP - Criteo.com](/content/jp/blog/are-young-people-turning-away-from-credit-cards/index.html): 最近はアプリなどキャッシュレスな決済方法が多様化していること、またBNPL（Buy Now Pay Later）などクレジットカードを使わない後払い決済サービスが相次いで登場していることもあり、米国などでは「若者のカード離れが進んでいる」と報じられています。 (83 words, Nov 15, 2022) - [Black Friday e Cyber Month 2022: strategie di marketing per un evento in evoluzione | IT - Criteo](/content/it/blog/2022-black-friday-cyber-month/index.html): Cyber Month and Black Friday are evolving around the world. Here's what marketers need to know to prepare for these major events in 2022. (941 words, Nov 15, 2022) - [あの広告にイライラ！Web閲覧時にイライラすることランキング | JP - Criteo.com](/content/jp/blog/irritating-web-browsing-experience-to-avoid-bad-user-experience.html): 「イライラ」の第１位は、ページ読み込みの遅さ デジタルマーケティングにおいて、ユーザーのエクスペリエンスがます […] (113 words, Nov 15, 2022) - [2022年超级购物节文摘：各国家各类目的销售额持续飙升方式 - CN - Criteo](/content/cn/blog/double-dates-digest-2022/index.html): The biggest shopping event of the year in Southeast Asia continues to grow at speed. Our data is here to help marketers prepare. (33 words, Nov 15, 2022) - [State of Global Travel Q3 and Beyond: Expanded Travel Mindsets  | Criteo](/content/blog/global-travel-q3-2022/index.html): As marketers prepare for what’s ahead in the travel category, we tapped into our dataset to unpack the current state of global travel. (896 words, Nov 14, 2022) - [値上げラッシュ！価格は変わらない値上げ＝「ステルス値上げ」とは？ | JP - Criteo.com](/content/jp/blog/look-out-for-shrinkflation-known-as-stealth-price-hike.html): 光熱費から食品まで、幅広い業界で値上げラッシュが続く日本。特に都市部ではその傾向が顕著で、2022年11月の東京の消費者物価指数は前年同月比＋3.6%の103.6で、約40年ぶりの高水準に達しています。2023年も食品や日用品の値上げが続くと見られ、一部では値上げ前の駆け込み購入や買いだめも起き始めているようです。 (19 words, Nov 14, 2022) - [Diwali 2022 Online Sales Shine Bright | Criteo](/content/blog/diwali-2022-online-sales-shine-bright/index.html): Our analysis of over 20 million retail transactions during Diwali 2021 and 2022 showed growth this year. Learn trending product categories and more inside. (478 words, Nov 10, 2022) - [Analyse 2022 des « Doubles dates » : montée en flèche des ventes, toutes catégories confondues | FR - Criteo.com](/content/fr/blog/analyse-2022-des-doubles-dates/index.html): The biggest shopping event of the year in Southeast Asia continues to grow at speed. Our data is here to help marketers prepare. (834 words, Nov 9, 2022) - [为什么说节假日购物季是营销人员增长客户的机会？ - CN - Criteo](/content/cn/blog/why-this-holiday-season-is-a-growth-opportunity-for-marketers.html): 营销人员需要时刻提高营销底线，而节假日购物季是获取和留住客户以推动客户持续增长的极其重要的窗口。 (25 words, Nov 8, 2022) - [CEOメ―ガン・クラーケンが初来日 ～ad:tech tokyoでの初登壇や電通CEO榑谷氏との初対談を実現～ | JP - Criteo.com](/content/jp/blog/criteo-ceo-megan-clarken-meets-with-dentsu-ceo/index.html): そのメーガンが、2022年10月20日と21日の2日間にわたって東京・六本木で開催された、日本最大級のアドテク・イベントad:tech Tokyoのために初来日しました。新型コロナウィルスの影響で３年ぶりの完全オフライン開催となった今回のイベントを通じて、日本のマーケターの皆様にCriteo の大切なメッセージを届けたいと、Keynoteに初登壇。「コマースメディア：デジタル広告の未来とは？」をテーマに講演しました。（講演の模様はこちらの記事でご紹介しています。） (34 words, Nov 8, 2022) - [So shoppen die Konsumenten in dieser Weihnachtssaison: Insights aus einer weltweiten Umfrage | DE - Criteo.com](/content/de/blog/so-shoppen-die-konsumenten-in-dieser-weihnachtssaison-insights-aus-einer-weltweiten-umfrage.html): Ergebnisse unserer jüngsten weltweiten Konsumentenumfrage, in der wir Shopper zu ihren Plänen für die bevorstehende Weihnachtssaison befragt haben. (942 words, Nov 8, 2022) - [Fêtes de fin d’année : résultats de l’enquête mondiale sur les tendances d’achat | FR - Criteo.com](/content/fr/blog/fetes-de-fin-dannee-resultats-de-lenquete-mondiale-sur-les-tendances-dachat.html): Découvrez les résultats de notre dernière enquête mondiale auprès des shoppers : déployez des stratégies gagnantes grâce à notre analyse des intentions d’achat pour les prochaines fêtes de fin d’année. (1,130 words, Nov 7, 2022) - [Почему вам нужна постоянная маркетинговая стратегия для привлечения и удержания клиентов | RU - Criteo.com](/content/ru/blog/always-on-acquisition-retention/index.html): Изучите подробно постоянно действующие стратегии привлечения и удержания клиентов, которые помогают поддерживать долгосрочный успех маркетинга. (558 words, Nov 7, 2022) - [DoubleVerify Omnitag Video Measurement is now possible on Criteo, Elevating Video Ad Opportunities for All Common Customers | Criteo](/content/blog/doubleverify-omnitag-video-measurement/index.html): DoubleVerify and Criteo are excited to announce that clients can better measure and quantify their video campaigns. (501 words, Nov 7, 2022) - [Das Wichtigste zu Double Dates 2022: So schnellen Sales über Kategorien und Länder hinweg in die Höhe | DE - Criteo.com](/content/de/blog/das-wichtigste-zu-double-dates-2022/index.html): Das größte Shopping Event des Jahres in Südostasien wächst weiter rasant. Unsere Daten helfen Marketern bei der Vorbereitung. (754 words, Nov 7, 2022) - [Shopping-Trends für Babys und Kleinkinder: Verreisen mit Kind, Mini-Maniküren, Babywindeln | DE - Criteo.com](/content/de/blog/shopping-trends-fuer-babys-und-kleinkinder/index.html): Vom Kinderwagen bis zum Nagelknipser in Minigröße und mehr: Der Online-Verkauf von Produkten für die Kleinsten liegt voll im Trend. Hier findet ihr die aktuellsten Criteo Insights. (494 words, Nov 4, 2022) - [Trend del commerce per la Festive Season 2022: 5 previsioni | IT - Criteo](/content/it/blog/2022-holiday-shopping-predictions/index.html): Quello che i marketer devono sapere per la holiday season 2022, in base ai dati esclusivi di migliaia di retailer nostri partner e del nostro sondaggio globale sui consumatori. (598 words, Nov 2, 2022) - [海外で厳格化する「子どもの個人データ保護」。求められる対応とは？ | JP - Criteo.com](/content/jp/blog/are-you-ready-for-childrens-personal-data-protection-restrictions.html): 各国で進む子どもの個人データ保護。 (24 words, Nov 2, 2022) - [Tendencias comerciales de la Temporada Alta de Compras de 2022: 5 predicciones | ES - Criteo](/content/es/blog/2022-holiday-shopping-predictions/index.html): Lo que los Profesionales del Marketing necesitan saber para la Temporada Alta de Compras de 2022, según los datos exclusivos de los que disponemos procedentes de miles de nuestros partners retailers y de nuestra encuesta de consumidores a nivel mundial. (1,234 words, Nov 1, 2022) - [Criteo Product Update: Purpose-Built Solutions for Commerce Outcomes  | Criteo](/content/blog/criteo-product-update-purpose-built-solutions-for-commerce-outcomes.html): Todd Parsons discusses our latest client solutions, which connect demand and supply for impactful commerce outcomes across the buyer journey. (655 words, Nov 1, 2022) - [どうなる？2022年の年末商戦～Criteoホリデーコマースレポート | JP - Criteo.com](/content/jp/blog/holiday-commerce-report-2022-jp-for-download/index.html): 今年も、いよいよ年末年始のホリデーシーズンが近づいてきました。１年で最も売り上げが期待できるこの時期を最大限に活用できるよう、Criteoでは今年のホリデーシーズンのEコマースの動向を読み解くホリデーコマースレポートを作成いたしました。今回のブログではその概要や、その他の調査結果から得られたインサイトについて解説します。 (24 words, Nov 1, 2022) - [フランス発アプリダウンロード数No.１を記録した「映えないSNS」とは？ | JP - Criteo.com](/content/jp/blog/no1-un-instagrammable-social-media-from-france-bereal.html): 2022年夏、AppleのAPPストアで、facebookやWhatsAPPなど並み居る人気アプリを抜いて、突如、ダウンロード数No.１に躍り出たSNSがあります。フランスの企業が2020年に立ち上げた、そのSNSの名は「BeReal」。直訳すると「リアルであれ」、つまり「ありのままの自分でいる」という意味が込められています。 (15 words, Nov 1, 2022) - [アドテック東京2022に出展しました：Criteoブース＆Criteo Happy Hour | JP - Criteo.com](/content/jp/blog/criteo-at-adtech-tokyo-2022/index.html): 去る10月20日、21日の2日間、アドテク業界最大規模のイベントadtech tokyo2022が、東京・六本木のミッドタウンで開催されました。コロナ禍を経て３年ぶりに100%リアルでの参加となった今年、会場には様々な企業が趣向を凝らしたブースを出展、ゲストの皆様とリアルな交流の時間を楽しみました。 (66 words, Oct 26, 2022) - [Criteo CEO メ―ガン・クラーケン、ad:tech Tokyoで講演～「コマースメディア：デジタル広告の未来とは？」 | JP - Criteo.com](/content/jp/blog/megan-clarken-takes-keynote-stage-at-adtech-tokyo-2022.html): 2022年10月20日と21日の2日間、東京・六本木で開催された日本最大級のアドテク関連イベントad:tech Tokyo。会場内で開催されるセミナーや講演には２日間で総勢232名ものトップマーケターが登壇、会場は朝早くから大勢の参加者で熱気に包まれていました。 (43 words, Oct 25, 2022) - [Retail Media auf der DMEXCO 2022 | DE - Criteo.com](/content/de/blog/retail-media-auf-der-dmexco-2022/index.html): Am 22. September hielt Criteo zusammen mit flaconi und L´Oréal Luxe eine Masterclass zum Thema Retail Media auf der DMEXCO 2022. (729 words, Oct 25, 2022) - [2022 홀리데이 시즌 커머스 트렌드: 5가지 전망 | KR - Criteo](/content/kr/blog/2022-holiday-shopping-predictions/index.html): 크리테오의 글로벌 소비자 설문조사와 수천 곳의 리테일러 파트너로부터 확보한 독점 데이터에 기반해 2022 홀리데이 시즌에 마케터들이 알아야 할 사항을 알아봅니다. (705 words, Oct 21, 2022) - [2022 블랙 프라이데이 & 사이버 먼스: 변화하는 홀리데이 이벤트를 위한 마케팅 전략 | KR - Criteo](/content/kr/blog/2022-black-friday-cyber-month/index.html): Cyber Month and Black Friday are evolving around the world. Here's what marketers need to know to prepare for these major events in 2022. (610 words, Oct 20, 2022) - [Black Friday e Cyber Month 2022: Estratégias de marketing para um evento em evolução | BR - Criteo.com](/content/br/blog/black-friday-e-cyber-month-2022/index.html): O que os profissionais de marketing precisam saber para a alta temporada de compras de 2022, com base em dados exclusivos de milhares de varejistas parceiros e de nossa pesquisa global de comportamento do consumidor. (866 words, Oct 20, 2022) - [Lo que se necesita para crear una Retail Media Network | ES - Criteo](/content/es/blog/what-it-takes-to-build-a-retail-media-network/index.html): ¿Eres retailer y quieres saber cómo crear una Retail Media Network? Brian Gleason, nuestro director de ingresos, comparte insights interesantes para retailers de cualquier tamaño. (1,552 words, Oct 18, 2022) - [Por qué necesitas una estrategia de marketing "always-on" para la captación y retención de clientes | ES - Criteo](/content/es/blog/always-on-acquisition-retention/index.html): Sumérgete en las estrategias de captación y retención de clientes "always-on" que te ayudarán a mantener el éxito de tus acciones de marketing a largo plazo. (904 words, Oct 18, 2022) - [Tendências para a alta temporada de compras de 2022: 5 previsões | BR - Criteo.com](/content/br/blog/tendencias-para-a-alta-temporada-de-compras-de-2022-5-previsoes.html): What marketers need to know for the 2022 holiday season, based on exclusive data from thousands of our retailer partners and our global consumer survey. (816 words, Oct 18, 2022) - [글로벌 여행 트렌드: 항공편, 탄소 발자국, 벨트 백 등과 관련된 주요 추세 | KR - Criteo](/content/kr/blog/global-travel-trends-flights-footprints-fanny-packs.html): 전 세계적으로 여행 수요가 급증하고 있습니다. 크리테오의 커머스 데이터는 항공 예약부터 여행 액세서리에 이르기까지 주요 트렌드를 보여줍니다. 인사이트를 얻으세요. (436 words, Oct 17, 2022) - [리테일 미디어 현재 그리고 미래 | KR - Criteo](/content/kr/blog/eb-a6-ac-ed-85-8c-ec-9d-bc-eb-af-b8-eb-94-94-ec-96-b4-ed-98-84-ec-9e-ac-ea-b7-b8-eb-a6-ac-ea-b3-a0-eb-af-b8-eb-9e-98.html): 지난 2년간 이커머스의 예상치 못한 성장으로 우리는 온라인 상거래에 있어서는 4년에서 6년의 미래로 훌쩍 시간 여행을 한 셈이 되었습니다. 대부분의 유통사, 이커머스는 이런 시장 성장에 발맞추어 급격하게 투자를 늘려 왔습니다. (1,101 words, Oct 17, 2022) - [음악 제작 및 재생 관련 트렌드: 오디오 믹서, 턴테이블 및 기타 소비자 동향 | KR - Criteo](/content/kr/blog/music-made-and-played-audio-mixers-turntables-and-more-consumer-trends.html): 전 세계의 음악 애호가들이 적극 쇼핑에 나섰습니다. 크리테오의 커머스 인사이트는 모든 사람들이 무엇을 구매하고 있는지를 보여줍니다. 데이터를 확인해 보세요. (409 words, Oct 17, 2022) - [Double Dates Digest 2022: How Sales Skyrocket Across Categories and Countries | Criteo](/content/blog/double-dates-digest-2022/index.html): The biggest shopping event of the year in Southeast Asia continues to grow at speed. Our data is here to help marketers prepare. (701 words, Oct 17, 2022) - [영유아용품 구매 트렌드: 어린이 여행, 미니 매니큐어, 기저귀 매출 성장 | KR - Criteo](/content/kr/blog/baby-toddler-trends-2022/index.html): 유모차부터 작은 손톱깍기까지, 유아용 상품의 온라인 판매가 늘고 있습니다. 크리테오의 인사이트를 확인해 보세요. (358 words, Oct 13, 2022) - [2022年黑色星期五和网络消费月：应对购物季市场变局的营销策略 - CN - Criteo](/content/cn/blog/2022-black-friday-cyber-month/index.html): 網絡月和黑色星期五正在全球範圍內演變。 以下是營銷人員在為 2022 年的這些重大事件做準備時需要了解的內容。 (45 words, Oct 12, 2022) - [Estratégias de aquisição de clientes para atrair as melhores audiências hoje e amanhã | BR - Criteo.com](/content/br/blog/estrategias-de-aquisicao-de-clientes-para-atrair-as-melhores-audiencias-hoje-e-amanha.html): Aprenda estratégias de aquisição orientadas por dados para se conectar com futuros consumidores e atrair novas audiências de alto valor para seus negócios. (855 words, Oct 12, 2022) - [Criteo and Twilio Segment Partner to Drive Growth through Acquisition and Retention Strategies | Criteo](/content/blog/criteo-segment-partner/index.html): Criteo and Segment have partnered up to help companies not only achieve, but surpass, their engagement goals.   (639 words, Oct 12, 2022) - [消费者在节假日购物季活动期间的购物方式：全球调研洞察 - CN - Criteo](/content/cn/blog/how-consumers-will-shop-this-holiday-and-festive-season.html): 我们每个月都会对全球数千名消费者进行调查研究，了解他们的购物习惯。我们在9月研究了一组特别的问题，以了解客户针对即将到来的节假日购物季制定的购物计划。 (30 words, Oct 11, 2022) - [Meet the Team: Lucas Martins, Sr. Account Executive – New Business da Criteo | BR - Criteo.com](/content/br/blog/meet-the-team-lucas-martins-sr-account-executive-new-business-da-criteo.html): Conversamos com o Lucas Martins, Sr. Account Executive – New Business da Criteo, sobre saber ouvir e se preparar para o futuro. Na empresa há quase dois anos, sua trajetória pessoal e profissional inspiradora oferece uma ótima oportunidade para conhecer mais sobre como é o trabalho e as aspirações da Criteo. (934 words, Oct 11, 2022) - [How Consumers will Shop this Holiday and Festive Season: Global Survey Insights | Criteo](/content/blog/how-consumers-will-shop-this-holiday-and-festive-season.html): Findings from our latest global consumer survey, where we asked shoppers about their plans for the upcoming holiday and festive season. (536 words, Oct 11, 2022) - [Seis motivos para a commerce media estar em alta | BR - Criteo.com](/content/br/blog/seis-motivos-para-a-commerce-media-estar-em-alta/index.html): O Guia para Commerce Media da Criteo revela por que a commerce media é uma prática cada vez mais crucial para profissionais de marketing. (787 words, Oct 10, 2022) - [It’s official: Criteo is now a Shopify Plus Certified App Partner  | Criteo](/content/blog/shopify-plus-partner/index.html): We're excited to announce Criteo is officially part of Shopify's Plus Certified App Program and a member of Shopify’s newly launched Advertising Technology cohort. (596 words, Oct 6, 2022) - [Black Friday und Cyber Month 2022: Marketing-Strategien für ein Event im Wandel | DE - Criteo.com](/content/de/blog/black-friday-und-cyber-month-2022-marketing-strategien-fuer-ein-event-im-wandel.html): Der Cyber Month und der Black Friday befinden sich weltweit im Wandel. Hier erfahrt ihr, was Marketer wissen müssen, um sich auf diese wichtigen Events im Jahr 2022 vorzubereiten. (898 words, Oct 5, 2022) - [商业媒体在现实生活中的庐山真面目 - CN - Criteo](/content/cn/blog/commerce-media-irl/index.html): 想了解商业媒体的实际运作方式？我们将为您展示有关线下商业的成功案例，帮助您成为商业媒体专家。 (52 words, Oct 4, 2022) - [Commerce Trends für die Weihnachtssaison 2022: 5 Prognosen | DE - Criteo.com](/content/de/blog/commerce-trends-fuer-die-weihnachtssaison-2022-5-prognosen.html): Was Marketer für eine erfolgreiche Weihnachtssaison 2022 wissen müssen, basierend auf exklusiven Daten von Tausenden unserer Retail-Partner sowie Insights aus unserer globalen Konsumentenumfrage. (402 words, Oct 4, 2022) - [Cyber Month und Weihnachtszeit: Diese Shopping-Trends sollten Marken 2022 kennen | DE - Criteo.com](/content/de/blog/cyber-month-und-weihnachtszeit-diese-shopping-trends-sollten-marken-2022-kennen.html): Vom Aktionstag zum Aktionsmonat: Der Cyber Month ist inzwischen wichtiger als der Black Friday. Das zeigen die ausgewerteten Daten des Criteo Holiday Commerce Reports 2022 zur erwarteten Entwicklung im Handel. Wie Marken dieses Wissen für sich nutzen können, erfahrt Ihr von Julia Wittich Sauer, Acting Managing Director DACH / Director Business Development (DACH/CEE). (843 words, Oct 3, 2022) - [Black Friday et Cybermois : tout savoir sur l’édition 2022 | FR - Criteo.com](/content/fr/blog/black-friday-et-cybermois-tout-savoir-sur-ledition-2022.html): Partout dans le monde, le Cybermois et le Black Friday sont en pleine évolution. Découvrez toutes nos stratégies pour vous préparer à ces pics de vente en 2022. (1,011 words, Sep 29, 2022) - [建立零售媒体网络所需要做的事 - CN - Criteo](/content/cn/blog/what-it-takes-to-build-a-retail-media-network/index.html): 如果零售商想要了解如何构建零售媒体网络，我们的首席风险官Brian Gleason将针对不同零售商各自的业务规模给出建设性意见。 (35 words, Sep 28, 2022) - [Music Made and Played: Audio Mixers, Turntables, and More Consumer Trends | Criteo](/content/blog/music-made-and-played-audio-mixers-turntables-and-more-consumer-trends.html): Music lovers worldwide are shopping like they mean it. Criteo commerce insights reveal what everyone is buying. See the data. (536 words, Sep 27, 2022) - [零售网站展示广告是您目前没有使用但确实应该使用的热门策略 - CN - Criteo](/content/cn/blog/retail-onsite-display-is-a-hot-strategy/index.html): 零售店现场展示相当于实体店中的货架牌展示和销售点展示。充分了解有关信息，为您的业务锦上添花。 (45 words, Sep 24, 2022) - [커머스 미디어가 부상하고 있는 6가지 이유 | KR - Criteo](/content/kr/blog/6-reasons-commerce-media-is-on-the-rise/index.html): 크리테오의 커머스 미디어 완벽 가이드는 커머스 미디어가 왜 마케터에게 점점 더 필수적인 마케팅 관행으로 자리 잡아 가고 있는지를 설명합니다. (568 words, Sep 22, 2022) - [6 Gründe für den rasanten Aufstieg von Commerce Media | DE - Criteo.com](/content/de/blog/6-gruende-fuer-den-rasanten-aufstieg-von-commerce-media.html): Der ultimative Leitfaden für Commerce Media von Criteo zeigt, warum Commerce Media zu einer immer wichtigeren Marketingpraxis für Marketer wird. (755 words, Sep 21, 2022) - [커머스 미디어와 리테일 미디어의 이해 (그 차이점은 무엇일까요?) | KR - Criteo](/content/kr/blog/commerce-media-vs-retail-media-whats-the-difference.html): 커머스 미디어 완벽 가이드에서는 커머스 미디어, 리테일 미디어 등의 차이점을 알아봅니다. (627 words, Sep 20, 2022) - [Wie sieht Commerce Media in der Praxis aus? | DE - Criteo.com](/content/de/blog/wie-sieht-commerce-media-in-der-praxis-aus/index.html): Ihr fragt euch, wie Commerce Media in der Praxis funktioniert? Wir führen euch durch ein Beispiel aus der Praxis und helfen euch, Experte für Commerce Media zu werden. (649 words, Sep 20, 2022) - [Conoscere le differenze tra il commerce media e il retail media | IT - Criteo](/content/it/blog/commerce-media-vs-retail-media-whats-the-difference.html): La nostra Ultimate Guide to Commerce Media elenca le differenze tra il commerce media, il retail media e altro ancora. (846 words, Sep 20, 2022) - [Stratégie marketing permanente : l’atout indispensable pour acquérir et fidéliser vos clients | FR - Criteo.com](/content/fr/blog/strategie-marketing-permanente-latout-indispensable-pour-acquerir-et-fideliser-vos-clients.html): Découvrez en détail les stratégies d’acquisition et de rétention permanentes qui contribuent à la réussite du marketing à long terme. (821 words, Sep 20, 2022) - [Papers from Criteos at NeurIPS (x 7), TMLR - Criteo AI Lab](/content/ailab/latest-papers-from-criteos-neurips-x-7-tmlr/index.html): Papers at NeurIPS 2022 Alexandre Ramé (Sorbonne Université), Matthieu Kirchmeyer (Sorbonne Université & Criteo AI… (287 words, Sep 20, 2022) - [¿Cómo funcionan los Commerce Media en la vida real? | ES - Criteo](/content/es/blog/commerce-media-irl/index.html): ¿Te estás preguntando cómo funcionan los Commerce Media en la práctica? Compartimos contigo un ejemplo real y te ayudaremos a convertirte en un experto en Commerce Media. (548 words, Sep 19, 2022) - [Как выглядят коммерческие медиа в реальности? | RU - Criteo.com](/content/ru/blog/commerce-media-irl/index.html): Хотите узнать, как коммерческие медиа работают на практике? Мы подробно расскажем вам об этом на примере и поможем стать экспертом в коммерческих медиа. (552 words, Sep 19, 2022) - [Black Friday and Cyber Month 2022: Marketing Strategies for An Evolving Event | Criteo](/content/blog/2022-black-friday-cyber-month/index.html): Cyber Month and Black Friday are evolving around the world. Here's what marketers need to know to prepare for these major events in 2022. (963 words, Sep 15, 2022) - [Baby & Toddler Shopping Trends: Kid Travel, Mini Manicures, Diaper Growth | Criteo](/content/blog/baby-toddler-trends-2022/index.html): From baby strollers to fun-size nail clippers and more, online sales of products for tiny humans are trending. See the Criteo insights. (495 words, Sep 14, 2022) - [2022年节假日购物季商业趋势：5大预测 - CN - Criteo](/content/cn/blog/2022-holiday-shopping-predictions/index.html): 根据我们提供的数千家零售商合作伙伴独家数据和全球消费者调查数据，营销人员便可了解到有关2022年节假日购物季的相关信息。 (37 words, Sep 14, 2022) - [为什么您需要“始终在线”营销策略来“拉新引流”和“提高用户留存率” - CN - Criteo](/content/cn/blog/always-on-acquisition-retention/index.html): 如果能够深入研究“始终在线”的“拉新引流”和“客户留存”策略，那么这将有助于长期维持这种成功的营销状态。 (48 words, Sep 13, 2022) - [Criteo Marketer Survey マーケターに聞く！「2022年下半期のマーケティング戦略」 | JP - Criteo.com](/content/jp/blog/criteo-marketer-survey-2h-2022/index.html): Criteoではこのほど世界各地域で活躍するマーケターの皆様を対象に、2022年下半期のマーケティング戦略に関するアンケート調査を実施しました。今回のブログでは、本調査の結果概要をかいつまんでご紹介します。 (24 words, Sep 13, 2022) - [「準備万端」は25%のみ。 サードパーティー・クッキー廃止後の未来にどう備える？ | JP - Criteo.com](/content/jp/blog/how-are-marketers-preparing-for-third-party-cookie-deprecation.html): そこでcriteoでは、このほど、世界各国の幅広い業界で活躍するマーケティング担当者500人以上を対象に、アドレッサビリティの未来についてのアンケート調査を実施しました。今回のブログでは、その結果の概要を簡単にご報告します。 (82 words, Sep 12, 2022) - [商业媒体崛起的6个原因 - CN - Criteo](/content/cn/blog/6-reasons-commerce-media-is-on-the-rise/index.html): Criteo发布的《商业媒体终极指南》揭示了商业媒体作为一种营销手段对于营销人员而言日益重要的原因。 (33 words, Sep 10, 2022) - [夏の疲れ、取れていますか？成長続ける「休養市場」に注目 | JP - Criteo.com](/content/jp/blog/trending-new-recovery-market/index.html): 9月に入ってやっと涼しくなるかと思いきや、依然として日本各地で連日最高気温が30℃を超え、寝苦しい夜が続いています。このままでは、夏バテからリカバリーする間もなく、秋を迎えることになりそうですよね。 (31 words, Sep 9, 2022) - [リテールメディアが急成長。小売業者に必要なテクノロジーは？ | JP - Criteo.com](/content/jp/blog/retail-media-tech-for-retailers/index.html): リテールメディアプログラムの成長・拡張を目指す小売業者には、1つのソリューションですべてのニーズに対応できるテクノロジーが不可欠です。 (69 words, Sep 9, 2022) - [吸引当今和未来最佳受众的“拉新引流”策略 - CN - Criteo](/content/cn/blog/customer-acquisition-strategies-to-attract-audiences.html): 通过学习以数据作为驱动的“拉新引流”策略，可以帮助您与潜在客户建立联系，同时也能为您的业务吸引新的高价值受众。 (42 words, Sep 8, 2022) - [Kundenbindungsstrategien zur Steigerung des Lifetime Value | DE - Criteo.com](/content/de/blog/kundenbindungsstrategien-zur-steigerung-des-lifetime-value.html): Mit diesen datengetriebenen Kundenbindungsstrategien kehren eure besten Kunden immer wieder zu eurem Unternehmen zurück. (913 words, Sep 7, 2022) - [市場規模1.3兆円超に。日本でも広がるBNPL | JP - Criteo.com](/content/jp/blog/widespread-adoption-of-buy-now-pay-later-in-japan/index.html): オンライン決済の普及が加速するなか、決済の方法も多様化の一途をたどっています。そんな中、今世界中で急速に利用者数を伸ばしているのが、BNPL（Buy Now Pay Later、今買って後で払う）です。 (21 words, Sep 7, 2022) - [新規顧客の獲得と既存顧客の維持に、オールウェイズオンのマーケティング戦略が不可欠な理由 | JP - Criteo.com](/content/jp/blog/always-on-acquisition-retention/index.html): マーケティング成果を長期にわたって継続する、オールウェイズオンの顧客獲得戦略と顧客維持戦略について、詳しく説明します。 (33 words, Sep 6, 2022) - [Wie Retail-CMOs als „Chief Monetisation Officers“ einen neuen Kurs einschlagen | DE - Criteo.com](/content/de/blog/wie-retail-cmos-als-chief-monetisation-officers-einen-neuen-kurs-einschlagen.html): Da die Konsumenten heute eine stetig wachsende Anzahl unterschiedlicher Retailer im offenen Internet aufsuchen, bekommen deren Chief Marketing Officers die einmalige Chance, anderen Advertisern genau die Commerce-Daten zu bieten, die diese für den Ausbau ihrer adressierbaren Zielgruppe brauchen. (561 words, Sep 5, 2022) - [「ギルティグルメ」ブームに見る、若者たちの食トレンドとは？ | JP - Criteo.com](/content/jp/blog/food-trends-of-young-people/index.html): 2022年に「ぐるなび」が行った調査によると、回答者の約60%が「ギルティグルメを食べることがある」と回答。ギルティフードを食べるタイミングとして最も多かったのは「食べることを楽しみたいとき」、次いで「ストレスを発散したいとき」、「魅惑的なギルティグルメをみつけたとき」が続きました。 (20 words, Sep 5, 2022) - [开放网络上零售媒体的兴起 - CN - Criteo](/content/cn/blog/the-rise-of-retail-media-on-the-open-web/index.html): “四大科技巨头”，即谷歌、脸书、亚马逊和苹果，长期以来一直都是众多品牌和代理商在数字广告方面的代名词。如今，围墙花园内的相关成本正在上升。因此，零售媒体逐渐成为一种更加具有可行性的替代方案。零售媒体正在迅速融入每位营销人员的营销战略之中并且发挥出重要的作用。 (17 words, Sep 5, 2022) - [Perché devi avere una strategia marketing di customer acquisition e retention sempre attiva | IT - Criteo](/content/it/blog/always-on-acquisition-retention/index.html): Approfondisci le strategie sempre attive di acquisizione e retention che contribuiscono a supportare un successo marketing a lungo termine. (475 words, Sep 3, 2022) - [In che modo i Chief Marketing Officer del retail stanno tracciando un nuovo percorso come Chief ‘Monetisation’ Officer | IT - Criteo](/content/it/blog/how-retail-cmos-are-charting-a-new-course-as-chief-monetisation-officers.html): Dal momento che i consumatori ora frequentano un numero sempre crescente di retailer in tutta l’Open Internet, i Chief Marketing Officer di queste aziende si trovano nella situazione unica di poter offrire agli inserzionisti i dati sul commerce di cui hanno bisogno per incrementare la loro addressable audience. (630 words, Sep 3, 2022) - [2022 Holiday Shopping Trends: 5 Predictions | Criteo](/content/blog/2022-holiday-shopping-predictions/index.html): What marketers need to know for the 2022 holiday season, based on holiday spending statistics from thousands of our retailer partners and our global consumer survey. (685 words, Sep 1, 2022) - [今さら聞けない話題の「ゼロパーティ・データ」とは？ | JP - Criteo.com](/content/jp/blog/what-is-zero-party-data/index.html): 今回のブログでは、ゼロパーティ・データとはなにか、なぜ今、注目を集めているのかについて考察していきます。 (29 words, Sep 1, 2022) - [動画広告、2022年には市場規模5,497億円に | JP - Criteo.com](/content/jp/blog/video-advertising-market-to-reach-545-billion-yen-by-2022.html): 2021年の日本国内の動画広告市場は前年比＋142.3%の約4,205億円に達する見込みで、サイバーエージェントでは「インターネット広告市場において、広告主とユーザーとのコミュニケーションの起点となる広告フォーマットは、テキストや画像よりも情報量が多く表現力が豊かな動画へと移行が進んでいる」と分析しています。 (48 words, Sep 1, 2022) - [提高顾客终身价值的“客户留存”策略 - CN - Criteo](/content/cn/blog/customer-retention-strategies-for-lifetime-value/index.html): 基于数据信息的“客户留存”策略能够让您所经营的业务吸引到更多的精准客户。 (43 words, Sep 1, 2022) - [Criteoのアドベリフィケーション ～広告品質確保の取り組みについて | JP - Criteo.com](/content/jp/blog/ad-verification-and-criteo/index.html): 広告取引の透明性や健全性を求める声がますます高まりつつある中、アドベリフィケーションへの取り組みは今や不可欠となっています。もちろん、Criteoでも早くからアドベリフィケーションに取り組み、広告品質確保に努めてきました。 (38 words, Aug 31, 2022) - [アイデンティティ関連のグローバルトレンドとCriteoの取り組み | JP - Criteo.com](/content/jp/blog/global-identity-trend-and-how-criteo-is-approaching.html): 個人情報保護を求める消費者の声が高まる中、 ジタル広告業界ではサードパーティ・クッキー廃止後の未来に向かって、様々な取り組みが行われています。今回のブログでは、去る７月28日に行われたCriteo Agency Award CeremonyでCriteoの北APAC担当ソリューションセールススペシャリストの牧野臨太郎が行ったプレゼンテーションを元に、アイデンティティを取り巻くグローバルトレンドとCriteoの取り組みについてご紹介します。 (84 words, Aug 31, 2022) - [6 razones por las que los Commerce Media están en auge | ES - Criteo](/content/es/blog/6-reasons-commerce-media-is-on-the-rise/index.html): Criteo's Ultimate Guide to Commerce Media uncovers why commerce media is becoming an increasingly essential marketing practice for marketers. (917 words, Aug 31, 2022) - [理想的なオーディエンスを引き付ける、今日の成長と未来を見据えた顧客獲得戦略 | JP - Criteo.com](/content/jp/blog/customer-acquisition-strategies-to-attract-audiences.html): 未来のお得意様とつながり、ビジネスに高い価値をもたらす新規オーディエンスを惹きつける、データドリブンな顧客獲得戦略について学びましょう。 (19 words, Aug 30, 2022) - [顧客生涯価値を向上させる顧客維持戦略 | JP - Criteo.com](/content/jp/blog/customer-retention-strategies-for-lifetime-value/index.html): お得意様のリピート購入を促す、データドリブンな顧客維持戦略について説明します。 (54 words, Aug 30, 2022) - [Global Travel Trends: Flights, Footprints, Fanny Packs, and More | Criteo](/content/blog/global-travel-trends-flights-footprints-fanny-packs.html): Travel demand is taking off worldwide. Criteo commerce data shows what's trending, from air bookings to travel accessories. Get the insights. (576 words, Aug 30, 2022) - [Che cosa ci vuole per creare un Retail Media Network | IT - Criteo](/content/it/blog/what-it-takes-to-build-a-retail-media-network/index.html): Il nostro CRO, Brian Gleason, offre insight da prendere in considerazione a retailer di ogni dimensione che si chiedono come creare un retail media network. (1,383 words, Aug 30, 2022) - [Commerce media : les 6 raisons d’un essor fulgurant | FR - Criteo.com](/content/fr/blog/commerce-media-les-6-raisons-dun-essor-fulgurant/index.html): Dans son Guide ultime du commerce media, Criteo décrypte tous les enjeux du commerce media, une solution d’avenir incontournable, à adopter d’urgence. (785 words, Aug 30, 2022) - [Criteoのオーディエンス戦略を支えるテクノロジー | JP - Criteo.com](/content/jp/blog/criteo-audience-strategy-and-technology-behind-it/index.html): Criteoは今年、新たな戦略「オーディエンス・ファースト」を打ち出し、プロダクト単位ではなく、お客様のマーケティング目的に応じて、必要なオーディエンスを提供する体制の整備を加速しています。 (106 words, Aug 28, 2022) - [Com’è il commerce media in pratica? | IT - Criteo](/content/it/blog/commerce-media-irl/index.html): Ti sei mai chiesto come funziona il commerce media nella pratica? Ti guideremo attraverso un esempio e ti aiuteremo a diventare un esperto in commerce media. (674 words, Aug 25, 2022) - [6 motivi per cui il commerce media si sta diffondendo | IT - Criteo](/content/it/blog/6-reasons-commerce-media-is-on-the-rise/index.html): La Ultimate Guide to Commerce Media di Criteo svela perché il commerce media sta diventando sempre più una pratica essenziale di marketing per i marketer. (793 words, Aug 25, 2022) - [Strategie di customer acquisition per attrarre le audience migliori oggi e domani | IT - Criteo](/content/it/blog/customer-acquisition-strategies-to-attract-audiences.html): Scopri le strategie di acquisizione basate sui dati per connetterti con shopper futuri e attrarre nuove audience a valore elevato per il tuo business. (861 words, Aug 22, 2022) - [Les tendances de voyage dans le monde au deuxième trimestre 2022 : Les vacances d’été boostent la croissance du secteur touristique | FR - Criteo.com](/content/fr/blog/state-of-global-travel-q2-2022/index.html): À la faveur de l’été, le secteur touristique reprend des couleurs. Découvrez les dernières tendances de voyage qui redéfinissent les règles au deuxième trimestre. (1,503 words, Aug 22, 2022) - [Cómo los Directores de Retail Marketing están empezando una nueva trayectoria como Directores de "Monetización" | ES - Criteo](/content/es/blog/how-retail-cmos-are-charting-a-new-course-as-chief-monetisation-officers.html): Dado que hoy en día los consumidores frecuentan un mayor número de retailers en el internet abierto, los Directores de Marketing de estas empresas se hallan en una posición única para ofrecer a los anunciantes los datos comerciales que necesitan para hacer crecer las audiencias a las que poder dirigirse. (864 words, Aug 22, 2022) - [Strategie di customer retention per incrementare il lifetime value | IT - Criteo](/content/it/blog/customer-retention-strategies-for-lifetime-value/index.html): Queste strategie di retention basate sui dati contribuiranno a far tornare i tuoi migliori clienti ad acquistare nuovamente da te. (954 words, Aug 17, 2022) - [신규 고객 확보 및 기존 고객 유지를 위한 상시적 마케팅 전략이 필요한 이유 | KR - Criteo](/content/kr/blog/always-on-acquisition-retention/index.html): 장기적인 마케팅 성공에 도움을 주는 상시적 신규 고객 확보 및 기존 고객 유지 전략에 대해 자세히 알아보세요. (553 words, Aug 16, 2022) - [2022년 2분기 헬스 & 뷰티용품 소비자 트렌드: 헤어 케어용품, 구강 위생용품, 임신 테스트기 | KR - Criteo](/content/kr/blog/health-beauty-consumer-trends-2022/index.html): Products from across the health & beauty category are heating up. Criteo commerce data shows which ones are trending. See the insights. (128 words, Aug 16, 2022) - [리테일 미디어 네트워크 구축에 필요한 사항 | KR - Criteo](/content/kr/blog/what-it-takes-to-build-a-retail-media-network/index.html): 리테일 미디어 네트워크를 구축하는 방법을 고민하는 모든 규모의 리테일러들을 위해 크리테오의 CRO 브라이언 글리슨(Brian Gleason)이 유용한 인사이트를 제공합니다. (971 words, Aug 16, 2022) - [Comment les CMO du secteur retail nous ouvrent de nouveaux horizons de la monétisation | FR - Criteo.com](/content/fr/blog/comment-les-cmo-du-secteur-retail-nous-ouvrent-de-nouveaux-horizons-de-la-monetisation.html): Face à la multiplication des retailers sur l’internet ouvert, les Chief Marketing Officers se trouvent en position privilégiée pour fournir aux annonceurs les données transactionnelles dont ils ont besoin afin de faire grandir leur audience adressable. (532 words, Aug 10, 2022) - [Reisen & Touristik weltweit – Q2 2022: Der Sommerurlaub sorgt für einen Wachstumsschub | DE - Criteo.com](/content/de/blog/reisen-touristik-weltweit-q2-2022/index.html): Der Sommerurlaub befeuert den Aufschwung in der Reisebranche. In diesem Artikel stellen wir euch die neuesten Trends dieser Branche aus dem zweiten Quartal vor. (1,085 words, Aug 10, 2022) - [Les clés pour développer un réseau retail media | FR - Criteo.com](/content/fr/blog/les-cles-pour-developper-un-reseau-retail-media/index.html): Vous êtes retailer et vous vous demandez comment développer un réseau retail media ? Notre CRO Brian Gleason a des recommandations pour les retailers de toutes les tailles. (1,480 words, Aug 9, 2022) - [Was für den Aufbau eines Retail Media Networks nötig ist | DE - Criteo.com](/content/de/blog/was-fuer-den-aufbau-eines-retail-media-networks-noetig-ist.html): Für Retailer, die sich fragen, wie sie ein Retail Media Network aufbauen können, hat unser CRO, Brian Gleason, einige entscheidende Punkte zusammengestellt, die Unternehmen jeder Größe berücksichtigen sollten. (1,341 words, Aug 9, 2022) - [2022년 2분기 글로벌 여행 현황: 여름 휴가로 가속화되고 있는 성장 추세 | KR - Criteo](/content/kr/blog/state-of-global-travel-q2-2022/index.html): 여름 휴가가 여행 산업의 회복을 가속화하고 있습니다. 2분기에 카테고리의 성장을 추진하고 있는 최신 여행 트렌드를 확인하세요. (861 words, Aug 8, 2022) - [Estrategias Efectivas para mejorar la Captación de Clientes](/content/es/blog/customer-acquisition-strategies-to-attract-audiences.html): Descubre estrategias de captación basadas en datos para conectar con futuros compradores y atraer a nuevas audiencias para tu negocio. (944 words, Aug 7, 2022) - [Estrategias de retención de clientes para aumentar el Lifetime Value | ES - Criteo](/content/es/blog/customer-retention-strategies-for-lifetime-value/index.html): Estas estrategias de retención basadas en datos harán que tus mejores clientes regresen a tu negocio una y otra vez. (1,097 words, Aug 7, 2022) - [Les annonces display : une stratégie en vogue à laquelle vous n'avez pas encore adhéré, et pourtant, vous devriez le faire | FR - Criteo.com](/content/fr/blog/les-annonces-display-une-strategie-en-vogue-a-laquelle-vous-navez-pas-encore-adhere-et-pourtant-vous-devriez-le-faire.html): Le display est l’équivalent en ligne des affiches et des présentoirs en magasin physique. Criteo vous dit tout sur cet atout indispensable pour réussir vos campagnes sur les sites des retailers. (1,099 words, Aug 4, 2022) - [Lo stato del travel globale nel secondo trimestre 2022: Le partenze estive introducono l’accelerazione della crescita | IT - Criteo](/content/it/blog/state-of-global-travel-q2-2022/index.html): I viaggi estivi stanno accelerando la ripresa del settore travel. Scopri gli ultimi trend che caratterizzano la categoria nel 2° trimestre. (1,261 words, Aug 4, 2022) - [웨딩 패션의 컴백: 2022년 웨딩 드레스, 헤드피스 및 기타 트렌드 | KR - Criteo](/content/kr/blog/wedding-fashion-consumer-trends-2022/index.html): 결혼식이 다시 많이 열리고 있습니다. 크리테오 커머스 데이터에 따르면 소비자들은 결혼식 하객룩을 준비하고 있습니다. 확인하기 (398 words, Aug 3, 2022) - [2022년 2분기 반려동물용품 소비자 트렌드: 강아지 매너벨트, 수족관 장식품 및 고양이 용품 | KR - Criteo](/content/kr/blog/pet-supply-consumer-trends-2022/index.html): 반려동물 용품의 온라인 판매는 여러 상품 카테고리에서 증가하고 있으며, 크리테오의 커머스 데이터는 주요 트렌드를 보여줍니다. 인사이트를 얻으세요. (329 words, Aug 3, 2022) - [誰もが快適に働ける企業を目指す ～Criteo Cares Community | JP - Criteo.com](/content/jp/blog/criteo-cares-community/index.html): Criteo　Cares Communityは、同じ課題意識をもつCriteoの社員が課題解決のために活動する社内のプロジェクトチームです。 (39 words, Aug 3, 2022) - [고객 생애 가치를 향상시켜 주는 기존 고객 유지 전략 | KR - Criteo](/content/kr/blog/customer-retention-strategies-for-lifetime-value/index.html): 데이터 기반 리텐션 전략은 최고의 고객이 귀하의 비즈니스를 다시 찾아 오도록 만들어 줍니다. (650 words, Aug 2, 2022) - [현재와 미래의 고가치 잠재고객을 유치하기 위한 신규고객 확보 전략 | KR - Criteo](/content/kr/blog/customer-acquisition-strategies-to-attract-audiences.html): 미래의 고객에게 다가가고 비즈니스를 위해 새로운 고가치 잠재고객을 유치하는 데 도움을 주는 데이터 기반의 고객 확보 전략에 대해 자세히 알아보세요. (604 words, Aug 2, 2022) - [全社員の43%が女性に。世界をリードする Criteo の DEI | JP - Criteo.com](/content/jp/blog/criteos-world-leading-dei-initiative/index.html): 日本でもDEI（ダイバーシティ・イクイティ＆インクルージョン、多様性に富み、公平で包括的であること）という言葉をよく耳にするようになりました。Criteoはこの概念が世界的に注目を集めるずっと以前から、ごく当たり前に、DEIを大切にした経営に取り組んできました。 (52 words, Aug 1, 2022) - [What It Takes to Build a Retail Media Network | Criteo](/content/blog/what-it-takes-to-build-a-retail-media-network/index.html): For retailers wondering how to build a retail media network, our CRO, Brian Gleason, has insights for retailers of all sizes to consider. (1,394 words, Jul 28, 2022) - [Why You Need an Always-On Marketing Strategy for Customer Acquisition and Retention | Criteo](/content/blog/always-on-acquisition-retention/index.html): Dive into the always-on acquisition and retention strategies that help sustain long-term marketing success. (664 words, Jul 27, 2022) - [How Retail CMOs Are Charting a New Course As Chief ‘Monetisation’ Officers | Criteo](/content/blog/how-retail-cmos-are-charting-a-new-course-as-chief-monetisation-officers.html): With consumers now frequenting a growing number of retailers across the open internet, Chief Marketing Officers within these businesses are in a unique position to offer advertisers the commerce data they need to grow their addressable audience. (547 words, Jul 27, 2022) - [Stratégies de rétention pour booster la valeur vie clients | FR - Criteo.com](/content/fr/blog/strategies-de-retention-pour-booster-la-valeur-vie-clients.html): Faites revenir vos meilleurs clients à grâce à ces stratégies de rétention fondées sur les données. (950 words, Jul 26, 2022) - [Будущее коммерции требует нового подхода к медиа | RU - Criteo.com](/content/ru/blog/the-future-of-commerce-needs-a-new-media-approach/index.html): Узнайте первыми о ключевых выводах исследования Forrester Consulting по заказу Criteo относительно текущих и планируемых подходов к управлению медиа. (553 words, Jul 25, 2022) - [Stratégies d’acquisition clients : attirez les meilleures audiences, aujourd’hui et demain | FR - Criteo.com](/content/fr/blog/strategies-dacquisition-clients-attirez-les-meilleures-audiences-aujourdhui-et-demain.html): Découvrez des stratégies d’acquisition fondées sur les données pour toucher vos futurs clients et attirer de nouvelles audiences à forte valeur ajoutée pour votre entreprise. (883 words, Jul 25, 2022) - [Der FinTech-Boom und wie digitale Werbung hier Tempo macht | DE - Criteo.com](/content/de/blog/der-fintech-boom-und-wie-digitale-werbung-hier-tempo-macht.html): FinTech ist heute mehr denn je mit digitaler Werbung verbunden und es eröffnen sich so neue Möglichkeiten, um Mehrwert zu schaffen und zu monetarisieren. (858 words, Jul 22, 2022) - [Strategien zur Kundengewinnung: So sprecht ihr die optimalen Zielgruppen an – jetzt und in Zukunft | DE - Criteo.com](/content/de/blog/strategien-zur-kundengewinnung/index.html): In diesem Artikel werfen wir einen Blick auf datengesteuerte Akquisitionsstrategien, die euch dabei helfen, mit zukünftigen Kunden in Kontakt zu treten und neue, hochwertige Zielgruppen für euer Unternehmen zu gewinnen. (829 words, Jul 21, 2022) - [オンラインと店舗をつなぐO2O、成功の秘訣は？ | JP - Criteo.com](/content/jp/blog/the-secret-of-o2o-success/index.html): 自宅に居ながらにして欲しいものを手に入れられるオンラインショッピングは確かに便利なものですが、実店舗で実際に商品を手に取ったり試したりしてから購入したいというニーズは根強く、実店舗は幅広い世代に支持されているのです。また、コロナ禍を経て「実店舗で買い物する楽しさ」を再認識した人も多いのではないでしょうか。 (27 words, Jul 20, 2022) - [平均支給額は58万円。2022年夏のボーナスは何に使う？ | JP - Criteo.com](/content/jp/blog/what-do-consumers-plan-to-spend-their-summer-bonus-on.html): 日本生命が今年６月に、全国の男女１万2160人を対象におこなった「夏のボーナス」についてのアンケート結果が発表されました。コロナ禍で迎えた３度目の夏、人々はボーナスをどのように使おうと考えているのでしょうか？アンケート結果をもとにボーナスの使い道や夏休みの過ごし方について、トレンドを読み取っていきましょう。 (19 words, Jul 19, 2022) - [El estado del sector Viajes a nivel mundial Q2 2022: Las escapadas veraniegas favorecen una aceleración del crecimiento | ES - Criteo](/content/es/blog/state-of-global-travel-q2-2022/index.html): Las escapadas de verano están calentando la recuperación de la industria de viajes. Echa un vistazo a las últimas tendencias de viajes que dan forma a la categoría en el segundo trimestre. (1,504 words, Jul 19, 2022) - [Health & Beauty Consumer Trends, Q2 2022: Hair Care, Oral Hygiene, Pregnancy Tests  | Criteo](/content/blog/health-beauty-consumer-trends-2022/index.html): Products from across the health & beauty category are heating up. Criteo commerce data shows which ones are trending. See the insights. (465 words, Jul 19, 2022) - [퍼스트파티 미디어 네트워크(First-Party Media Network)란? | KR - Criteo](/content/kr/blog/what-is-the-first-party-media-network/index.html): 마케터와 미디어 소유자는 크리테오의 퍼스트파티 미디어 네트워크를 통해 자체 보유한 퍼스트파티 데이터를 연결, 강화 및 활성화할 수 있습니다. (790 words, Jul 18, 2022) - [進化する「推し活消費」。推し活層へのアプローチが新規顧客に繋がる | JP - Criteo.com](/content/jp/blog/reaching-oshi-katsu-segment-is-be-the-key-to-new-acquisition.html): 最近は、「推し活」の在り方が多様化し、推し活関連の消費が拡大しています。今回は『推し活応援メディアOshicoco』と推し活専門ショッピングサイト『推し活モールOshicoco』を運営する株式会社Oshicocoが行った「推し活消費」に関するアンケート調査の結果をもとに、進化する推し活消費の現状と、求められるマーケティング施策について紐解いていきましょう。 (31 words, Jul 18, 2022) - [Состояние индустрии путешествий на Q2 2022: период летних отпусков значительно ускорил рост | RU - Criteo.com](/content/ru/blog/state-of-global-travel-q2-2022/index.html): Сезон летних отпусков способствует быстрому восстановлению индустрии путешествий. Узнайте последние тренды в сфере путешествий во втором квартале 2022 года. (1,123 words, Jul 16, 2022) - [Customer retention strategies to increase lifetime value | Criteo](/content/blog/customer-retention-strategies-for-lifetime-value/index.html): These data-driven retention strategies will keep your best customers coming back to your business for more. (858 words, Jul 14, 2022) - [Multi-Homing, Daten, Strategie – fünf Retail Media-Tipps vom Netzökonom | DE - Criteo.com](/content/de/blog/multi-homing-daten-strategie-fuenf-retail-media-tipps-vom-netzoekonom.html): Für Ausgabe drei des Commerce Media Magazin mit Netzökonom Journalist Holger Schmidt über Status Quo, Risiken und Potenziale im Retail Media gesprochen. Unsere fünf Takeaways. (705 words, Jul 6, 2022) - [Customer Acquisition Strategies To Attract the Best Audiences for Today and Tomorrow | Criteo](/content/blog/customer-acquisition-strategies-to-attract-audiences.html): Learn data-driven acquisition strategies to connect with future shoppers and attract new, high-value audiences for your business. (742 words, Jul 6, 2022) - [The State of Global Travel Q2 2022: Summer Getaways Introduce Growth Acceleration | Criteo](/content/blog/state-of-global-travel-q2-2022/index.html): Summer getaways are heating up the travel industry's recovery. Check out the latest travel trends shaping the category in Q2. (1,170 words, Jul 5, 2022) - [Pet Supply Consumer Trends, Q2 2022: Dog Diapers, Aquarium Decor, and Cat Gear  | Criteo](/content/blog/pet-supply-consumer-trends-2022/index.html): Online sales of pet supplies are up across multiple product categories – and Criteo commerce data shows what's trending. Get the insights. (489 words, Jul 5, 2022) - [Why Retail Onsite Display Advertising is a Must-Try Strategy | Criteo](/content/blog/retail-onsite-display-is-a-hot-strategy/index.html): Retail onsite display is the online equivalent of shelf-talkers and POS displays in physical stores. Learn all about it and why you need it. (719 words, Jul 1, 2022) - [モバイルアプリの広告詐欺との戦い：Pixalateからの質問にCriteoが回答 | JP - Criteo.com](/content/jp/blog/fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa.html): Criteoのサプライ品質部門を率いるFrancois Zolezziが広告詐欺と無効トラフィックへの対策についてPixalateからの質問に詳しく回答しています。 (55 words, Jun 29, 2022) - [普及が加速するCTV、視聴者に好まれる動画広告は？ | JP - Criteo.com](/content/jp/blog/video-ad-is-more-likely-be-accepted-by-japanese-audiences.html): 株式会社インテージが2022年５月に公開した「コネクテッドテレビ動向調査レポート」によると、2022年4月現在、日本で稼働しているテレビのうち約30％がすでにCTVになっています。この傾向は今後さらに強まるとみられており、同社では2025年には全テレビのうち43%がCTVに、CTVにおける配信動画視聴の割合は47%まで増加すると予測しています。 (50 words, Jun 29, 2022) - [Sustainability und Online-Marketing: Nachhaltigkeit bedeutet Zukunftsfähigkeit | DE - Criteo.com](/content/de/blog/sustainability-und-online-marketing-nachhaltigkeit-bedeutet-zukunftsfaehigkeit.html): Nachhaltigkeit ist inzwischen nicht nur ein Konsumtrend, sondern ein Wirtschaftsfaktor. So geht die Digitalwirtschaft und das Online Marketing mit dem Thema um. (592 words, Jun 28, 2022) - [今年の夏休み、コト消費は復活する？ | JP - Criteo.com](/content/jp/blog/will-intangible-goods-consumption-make-a-comeback-this-summer.html): 2022年の春以降、コロナによる行動規制が次々と解除され、旅行やレジャー、外食を再開する人が増えてきました。スポーツ大会やライブ、エンタメ系のイベントも人数制限することなくフルキャパシティで開催されるようになっています。Criteoのデータでも、2022年5月のイベントチケットの取引は前年同時期比＋26%も伸びています。 (87 words, Jun 28, 2022) - [What does Commerce Media look like IRL? | Criteo](/content/blog/commerce-media-irl/index.html): Wondering how commerce media works in practice? We'll walk you through an IRL example and help you become a commerce media expert. (620 words, Jun 27, 2022) - [「なんとなく買ってしまう」のはなぜ？ カスタマージャーニーのないお買い物「パルス型消費」とは | JP - Criteo.com](/content/jp/blog/what-is-pulsed-consumption-behavior/index.html): オンラインショッピングが「当たり前」になり、24時間いつでもスマホから買い物ができる環境が当たり前となった今、 (31 words, Jun 25, 2022) - [Adverline étend son partenariat de monétisation avec Criteo en lançant un format native | FR - Criteo.com](/content/fr/blog/adverline-etend-son-partenariat-de-monetisation-avec-criteo-en-lancant-un-format-native.html): Criteo, l’entreprise technologique mondiale qui fournit la plateforme Commerce Media leader dans le monde et Adverline Régie et sa place de marché privée Theplacetobid, sont heureux de collaborer au lancement de nouveaux emplacements en native dans le cadre de leur partenariat Criteo Direct Bidder (CDB) sur les inventaires mail de La Poste, ainsi que sur des sites en régie chez Adverline. (337 words, Jun 23, 2022) - [6 Reasons Commerce Media Is On the Rise | Criteo](/content/blog/6-reasons-commerce-media-is-on-the-rise/index.html): Criteo's Ultimate Guide to Commerce Media uncovers why commerce media is becoming an increasingly essential marketing practice for marketers. (677 words, Jun 23, 2022) - [Борьба с фродом в мобильной рекламе: вопросы и ответы от Criteo и Pixalate | RU - Criteo.com](/content/ru/blog/fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa.html): Руководитель направления качества трафика Criteo Франсуа Золеззи пообщался с представителями Pixalate о борьбе с мошенническим трафиком. (982 words, Jun 22, 2022) - [Criteo 1TB Click logs dataset for MLPerf - Criteo AI Lab](/content/ailab/criteo-1tb-click-logs-dataset-for-mlperf/index.html): CRITEO DATA TERMS OF USE FOR MLPERF Users By exercising the Licensed Rights (defined below),… (2,269 words, Jun 22, 2022) - [【イベント報告】MarkeMedia DaysにCriteoが登壇 | JP - Criteo.com](/content/jp/blog/criteo-session-at-markemedia-days-2022/index.html): 去る2022年5月19日、20日にオンラインで開催された日本最大級のマーケティングイベント「第７回MarkeMedia Days」に、Criteoからアカウントエグゼクティブの富岡敬士郎が登壇、「ブランド広告担当者必見！認知から獲得まで、Criteo の高いターゲティング精度✕動画広告で効果を出す」と題してセミナーを行いました。本ブログでは、セミナーのハイライトをかいつまんでご紹介します。 (45 words, Jun 21, 2022) - [ビールの美味しい季節到来！飲まれているビールは？ | JP - Criteo.com](/content/jp/blog/latest-beer-trend-the-beer-season-has-arrived/index.html): ３年近くに及ぶコロナ禍の影響で、日本人の飲酒習慣は大きく変わりました。経済産業省の調査によると、外食での飲酒機会が減少したことにより、家計に占める外食での飲酒費も大きく減少しています。 (79 words, Jun 20, 2022) - [Wedding Fashion is Back: Bridal Wear, Fascinators, and More Trends for 2022  | Criteo](/content/blog/wedding-fashion-consumer-trends-2022/index.html): Weddings are trending – and Criteo commerce data shows that consumers are getting ready to hit the dance floor in style. See the insights. (616 words, Jun 20, 2022) - [L'ascesa del fintech e l’accelerazione con la pubblicità digitale | IT - Criteo](/content/it/blog/lascesa-del-fintech-e-laccelerazione-con-la-pubblicita-digitale.html): Oggi il fintech è più connesso che mai alla pubblicità digitale, offrendo nuove opportunità per creare e monetizzare il suo valore. (878 words, Jun 15, 2022) - [El auge del sector fintech y su aceleración con la publicidad digital | ES - Criteo](/content/es/blog/el-auge-del-sector-fintech-y-su-aceleracion-con-la-publicidad-digital.html): Hoy, fintech está más conectada que nunca a la publicidad digital, lo que permite nuevas oportunidades para crear y monetizar su valor. (1,033 words, Jun 15, 2022) - [婚活サービス利用⇒結婚のカップル３年連続増加！数字で読み解く今どきの婚活事情 | JP - Criteo.com](/content/jp/blog/use-of-marriage-services/index.html): 数字で読み解く今どきの婚活事情 (16 words, Jun 15, 2022) - [Header Bidding Demystified: Client-Side vs. Server-Side | Criteo](/content/blog/header-bidding-demystified-client-side-vs-server-side.html): If header bidding is a mystery to you, our deep-dive into client-side vs. server-side header bidding setups should help. (1,593 words, Jun 13, 2022) - [OMR Masterclass mit Popken Fashion: An jedem Touchpoint ein positives Kundenerlebnis | DE - Criteo.com](/content/de/blog/omr-masterclass-mit-popken-fashion-an-jedem-touchpoint-ein-positives-kundenerlebnis.html): Wie bereiten sich Commerce Player auf die Zukunft der Werbung vor? Tobias Lange von Popken Fashion teilt seine Erfahrungen – in der Criteo Masterclass auf den OMR. (537 words, Jun 10, 2022) - [年間発行額１兆円超！加熱するポイ活市場 ～消費者意識は「どこで買うか」よりも「どう買うか」へシフト | JP - Criteo.com](/content/jp/blog/consumer-awareness-shifting-to-how-to-buy-rather-than-where-to-buy.html): 食費やガソリン、光熱費など幅広い分野で値上げが相次ぐ中、お得な情報を探し、ポイントを効率良く貯める「ポイ活」の人気が上昇しています。 (20 words, Jun 9, 2022) - [Criteo独自調査「在宅ワークの普及、コマースへの影響は？」 | JP - Criteo.com](/content/jp/blog/work-from-home-phenomenon/index.html): 新型コロナウィルス関連の規制や制限の解除・緩和を受け、在宅ワークからオフィスへの回帰が進む一方で、一部では在宅ワークを継続する企業も多く見られます。 (48 words, Jun 7, 2022) - [コマースメディア完全活用ガイド | JP - Criteo.com](/content/jp/blog/the-ultimate-guide-to-commerce-media/index.html): 「コマースメディア」という言葉を耳にする機会が増えましたが、その意味がよくわからないという方も多いのではないでしょうか。そんな方のために、コマースメディアについて解説した、業界初で唯一の決定版ガイドをご用意しました。 (27 words, Jun 2, 2022) - [The Ultimate Guide to Commerce Media | Criteo](/content/blog/the-ultimate-guide-to-commerce-media/index.html): The definitive resource for commerce media, learn what it is, why it's trending, how the ecosystem works, and the benefits of being an early adopter. (668 words, Jun 2, 2022) - [「Criteo 動画広告」提供スタート：フルファネルマーケティングの強化を加速 | JP - Criteo.com](/content/jp/blog/criteo-video-advertising-is-now-available-in-japan-market.html): Criteo動画広告は、CriteoのAIが消費者の購買行動に関する膨大なコマースデータをもとに、オープンインターネット上で広告主の商品やサービスに興味関心を持つ可能性の高いオーディエンスを探し出し、彼らに的を絞って動画広告を配信することによって、主に広告主の認知拡大（新規ユーザー層の獲得）を目的とするデジタルマーケティング施策の強化をサポートします。 (85 words, Jun 1, 2022) - [Z世代の次の主役「α世代」とは？これまでの世代との違いは？ | JP - Criteo.com](/content/jp/blog/generation-alpha-the-next-generation-z/index.html): α世代は、2010年以降に生まれ、全員が21世紀生まれの初めての世代で、ちょうどミレニアル世代の子どもたちに当たる世代です。α世代の子どもが欲しいものを親が買い与えたり、「やってみたい」という活動をさせてやったりすることによって、α世代はすでに社会や経済にとって間接的なインフルエンサーとなっているのです。 (105 words, May 31, 2022) - [上昇トレンドに変化、Criteo市場トレンドレポート2022年4月～6月 | JP - Criteo.com](/content/jp/blog/criteo-market-trend-report-q2-2022/index.html): 今回のブログでは、Criteoによるトレンド予測「Criteoトレンドレポート2022年4月～６月」から、トレンドに変化がみられたカテゴリーをピックアップしてご紹介します。 (32 words, May 26, 2022) - [La diffusione del retail media sull’Open Web | IT - Criteo](/content/it/blog/la-diffusione-del-retail-media-sullopen-web/index.html): I ‘quattro grandi’ – Google, Facebook, Amazon e Apple – sono da tanto tempo sinonimo di digital advertising per la maggior parte dei brand e delle agenzie. I costi all’interno dei walled garden sono in aumento. Il retail media ha fatto il suo ingresso sulla scena come alternativa molto più sostenibile e sta rapidamente diventando un elemento vitale della strategia di ogni marketer. (569 words, May 24, 2022) - [오픈 웹에서 리테일 미디어의 부상 | KR - Criteo](/content/kr/blog/ec-98-a4-ed-94-88-ec-9b-b9-ec-97-90-ec-84-9c-eb-a6-ac-ed-85-8c-ec-9d-bc-eb-af-b8-eb-94-94-ec-96-b4-ec-9d-98-eb-b6-80-ec-83-81.html): 구글, 페이스북, 아마존, 애플 등 '빅4'는 오랫동안 대부분의 브랜드와 에이전시에게 디지털 광고와 동의어처럼 사용되어 왔습니다. 이러한 폐쇄형 플랫폼의 비용이 증가하고 있습니다. 훨씬 더 실용적인 대안으로 등장한 리테일 미디어는 모든 마케터의 전략에서 빠르게 중요한 요소로 자리를 잡아가고 있습니다. (408 words, May 23, 2022) - [Рост популярности ритейл медиа в открытом интернете | RU - Criteo.com](/content/ru/blog/the-rise-of-retail-media-on-the-open-web/index.html): Словосочетание «Большая четверка» — компании Google, Facebook, Amazon и Apple — давно стала синонимом digital рекламы для большинства брендов и агентств. Затраты в закрытых платформах растут. Ритейл медиа стали гораздо более жизнеспособной альтернативой, и сейчас они быстро становятся жизненно важным элементом в стратегии каждого маркетолога. (493 words, May 23, 2022) - [Papers @ICML, @COLT, @UAI, @ICLR, and more - Criteo AI Lab](/content/ailab/papers-icml-colt-uai-iclr-and-more/index.html): A few papers co-authored by Criteos recently accepted at many premiere ML venues! Congrats to… (480 words, May 23, 2022) - [Criteo、2022年のTrustworthy Accountability Group（TAG）認証を取得～ブランドセーフティへの継続的な取り組みに評価 | JP - Criteo.com](/content/jp/blog/criteo-achieves-2022-trustworthy-accountability-group-tag-certification-for-commitment-brand-safety.html): 今年度も、Criteoの無効トラフィックへの対策と、ブランドセーフティが確保された環境への広告配信に向けた取り組みが高く評価されたことをご報告します。 (38 words, May 19, 2022) - [Contenus inappropriés : des vérifications automatiques pour mieux protéger les éditeurs | FR - Criteo.com](/content/fr/blog/contenus-inappropries-des-verifications-automatiques-pour-mieux-proteger-les-editeurs.html): Criteo Ad Safety, notre technologie de reconnaissance d’images alimentée par IA, protège les éditeurs contre toute publicité indésirable. Décryptage d’une solution d’avenir. (458 words, May 18, 2022) - [Meet the Team: Abraham Briseño Moreno, Associate Account Strategist - LATAM | BR - Criteo.com](/content/br/blog/meet-the-team-abraham-briseno-moreno-associate-account-strategist-latam.html): Por onde você esteve e o que fez antes de entrar para a Criteo? Sou um nômade do conhecimento (knowmad) LGBTQIA+ apaixonado que estudou Negócios Internacionais e teve oportunidade de aprender sobre diferentes aspectos relacionados aos negócios. Isso me levou a trabalhar em várias empresas multinacionais em times de importação e exportação, mas me dei […] (1,155 words, May 17, 2022) - [El auge del Retail Media en el internet abierto | ES - Criteo](/content/es/blog/el-auge-del-retail-media-en-el-internet-abierto/index.html): Los “4 grandes”, Google, Facebook, Amazon y Apple, han sido durante mucho tiempo sinónimo de publicidad digital para la mayoría de las marcas y agencias. Los costes que implica hacer publicidad en los gigantes digitales van en aumento. El Retail Media ha irrumpido con fuerza en el panorama publicitario como una alternativa mucho más viable, y se está convirtiendo rápidamente en un elemento vital en la estrategia de cualquier Profesional del Marketing. (647 words, May 17, 2022) - [Conoce al equipo: Abraham Briseño Moreno, Associate Account Strategist - Latinoamérica | ES - Criteo](/content/es/blog/meet-the-team-abraham-briseno-moreno-associate-account-strategist-latinoamerica.html): Meet the Team: Abraham Briseño Moreno, Customer Engagement Representative - LATAM (1,275 words, May 16, 2022) - [Criteo bringt Commerce Media auf die OMR | DE - Criteo.com](/content/de/blog/criteo-bringt-commerce-media-auf-die-omr/index.html): Am 17. und 18. Mai finden die Online Marketing Rockstars statt. Criteo bringt mit Messestand, Masterclass und Side-Events Commerce Media auf das Marketing-Festival. (613 words, May 12, 2022) - [3 способа подготовиться к грядущим переменам в индустрии коммерции | RU - Criteo.com](/content/ru/blog/3-d1-81-d0-bf-d0-be-d1-81-d0-be-d0-b1-d0-b0-d0-bf-d0-be-d0-b4-d0-b3-d0-be-d1-82-d0-be-d0-b2-d0-b8-d1-82-d1-8c-d1-81-d1-8f-d0-ba-d0-b3-d1-80-d1-8f-d0-b4-d1-83-d1-89-d0-b8-d0-bc-d0-bf-d0-b5-d1-80.html): Значительные изменения в покупательском поведении. Таким образом рекламодатели могут подготовиться к тому, что ждет их в будущем, и предоставить пользователям больше возможностей для удовлетворения их потребностей в открытом Интернете. (834 words, May 12, 2022) - [Certifications TAG 2022 : Criteo récompensé pour son engagement continu en faveur de la sécurité des marques | FR - Criteo.com](/content/fr/blog/certifications-tag-2022-criteo-recompense-pour-son-engagement-continu-en-faveur-de-la-securite-des-marques.html): Une fois de plus, Criteo a l’honneur d’être récompensé pour ses efforts dans la lutte contre le trafic invalide et la défense d’un environnement sûr pour les annonceurs. (636 words, May 11, 2022) - [高まる広告におけるジェンダーを求める声～改めて考えたい、企業広告に求められる「３つのP」とは | JP - Criteo.com](/content/jp/blog/growing-calls-for-gender-in-advertising/index.html): 世界最大級のストックフォトサイトiStockを運営するゲッティイメージズが2022年3月に発表した調査では、日本人のストックフォト選びには、ジェンダーについて顕著な傾向が見られることがわかりました。 (53 words, May 10, 2022) - [Auch 2022 erhält Criteo die Zertifizierung der Trustworthy Accountability Group (TAG) für das kontinuierliche Brand Safety-Engagement | DE - Criteo.com](/content/de/blog/auch-2022-erhaelt-criteo-die-zertifizierung-der-trustworthy-accountability-group.html): Wir fühlen uns geehrt, dass wir erneut für unsere Bemühungen zur Bekämpfung von Invalid Traffic und zur Auslieferung von Werbung in markensicheren Umfeldern ausgezeichnet wurden. (543 words, May 10, 2022) - [L’essor du retail media sur l’Internet ouvert | FR - Criteo.com](/content/fr/blog/lessor-du-retail-media-sur-linternet-ouvert/index.html): Pour la plupart des marques et des agences, les quatre géants que sont les GAFA (Google, Apple, Facebook et Amazon) sont indissociables de la publicité digitale. Or, à l’intérieur de ces walled gardens, les coûts sont en hausse. La solution ? Le retail media. Jugé plus viable, il est en passe de devenir un élément vital dans la stratégie de tout marketer. (617 words, May 10, 2022) - [Auf Erfolgskurs im offenen Internet – so startet Retail Media durch | DE - Criteo.com](/content/de/blog/auf-erfolgskurs-im-offenen-internet-so-startet-retail-media-durch.html): Die „Big Four“ – Google, Facebook, Amazon und Apple – sind für die meisten Brands und Agenturen seit langem das Synonym für „digitale Werbung“. Doch die Kosten innerhalb der Walled Gardens steigen. Retail Media hat sich als weitaus rentablere Alternative etabliert und wurde so schnell zu einem unverzichtbaren Element effizienter Marketing-Strategien. (509 words, May 9, 2022) - [Für die Zukunft des Commerce braucht es einen neuen Media-Ansatz | DE - Criteo.com](/content/de/blog/fuer-die-zukunft-des-commerce-braucht-es-einen-neuen-media-ansatz.html): Wir stellen euch einige der wichtigsten Ergebnisse der von Forrester Consulting im Auftrag von Criteo durchgeführten Studie über aktuelle und geplante Ansätze für das Media-Management vor. (627 words, May 5, 2022) - [Criteo ottiene la certificazione 2022 del Trustworthy Accountability Group (TAG) per il costante impegno per la brand safety | IT - Criteo](/content/it/blog/criteo-ottiene-la-certificazione-2022-del-trustworthy-accountability-group-tag-per-il-costante-impegno-per-la-brand-safety.html): Ancora una volta abbiamo l’onore di vedere riconosciuti i nostri sforzi per combattere il traffico non valido e offrire pubblicità in un ambiente brand safe. (580 words, May 3, 2022) - [Criteo obtiene la certificación 2022 Trustworthy Accountability Group (TAG) por su continuo compromiso con la seguridad de las marcas | ES - Criteo](/content/es/blog/criteo-achieves-2022-trustworthy-accountability-group-tag-certification-for-commitment-brand-safety.html): Nos sentimos honrados de haber recibido una vez más un reconocimiento por nuestras iniciativas en combatir el tráfico no válido y ofrecer publicidad en un entorno seguro para las marcas. (628 words, May 3, 2022) - [El futuro del comercio requiere un nuevo enfoque sobre los medios | ES - Criteo](/content/es/blog/el-futuro-del-comercio-requiere-un-nuevo-enfoque-sobre-los-medios.html): Echa un vistazo a algunas de las conclusiones del estudio realizado por Forrester Consulting en nombre de Criteo sobre los enfoques actuales y futuros previstos sobre la gestión de medios. (806 words, May 3, 2022) - [Por qué a los consumidores les gusta comprar en el internet abierto | ES - Criteo](/content/es/blog/por-que-a-los-consumidores-les-gusta-comprar-en-el-internet-abierto.html): Nuestro informe Shopper Story presenta una investigación exclusiva sobre las numerosas razones por las que los consumidores recurren al internet abierto hoy más que nunca. (692 words, Apr 29, 2022) - [今年の母の日は5月8日、プレゼント選びはお母さんの「疲れ」に注目 | JP - Criteo.com](/content/jp/blog/top-mothers-day-gifts-for-2022/index.html): 2022年の母の日は、５月8日。コロナ禍で生活様式や働き方が変わり、仕事にも家庭にも様々なしわ寄せが生じている今、お母さんたちを喜ばせるには、どんなプレゼントを選べば良いのでしょうか。いくつかのアンケートの結果をもとに、母の日のプレゼント選びのヒントをご紹介しましょう。 (21 words, Apr 29, 2022) - [Perché ai consumatori piace fare shopping sull'Open Internet | IT - Criteo](/content/it/blog/perche-ai-consumatori-piace-fare-shopping-sullopen-internet.html): Il nostro report Shopper Story presenta una ricerca esclusiva sui molti motivi per cui i consumatori si rivolgono all’Open Internet, oggi più che mai. (602 words, Apr 28, 2022) - [BOPIS: lo showrooming e il futuro dello shopping a canale ibrido | IT - Criteo](/content/it/blog/bopis-lo-showrooming-e-il-futuro-dello-shopping-a-canale-ibrido.html): Il nostro nuovo report Shopper Story svela nuovi trend globali sullo shopping ibrido e come i consumatori restano coinvolti lungo tutto il loro percorso di acquisto. (699 words, Apr 27, 2022) - [The Rise of Retail Media on the Open Web | Criteo](/content/blog/the-rise-of-retail-media-on-the-open-web/index.html): The ‘big four’ - Google, Facebook, Amazon and Apple - have long been synonymous with digital advertising for most brands and agencies. Costs inside the walled gardens are rising. Retail media has entered the scene as a much more viable alternative, and it’s quickly becoming a vital element in every marketer’s strategy. (555 words, Apr 27, 2022) - [Un nuovo approccio media per il futuro del commerce | IT - Criteo](/content/it/blog/un-nuovo-approccio-media-per-il-futuro-del-commerce.html): Dai uno sguardo ad alcuni dei risultati dello studio su commissione condotto da Forrester Consulting per conto di Criteo sugli approcci attuali e programmati alla gestione dei media. (719 words, Apr 26, 2022) - [地球に優しく、送料も安い　「急がない配送」に注目 | JP - Criteo.com](/content/jp/blog/slow-delivery-is-the-new-earth-friendly-choice/index.html): 日本でも、速さ一辺倒の配送体制を見直す動きが目立ってきました。 (12 words, Apr 26, 2022) - [L’avenir du commerce ? Une nouvelle approche des médias | FR - Criteo.com](/content/fr/blog/lavenir-du-commerce-une-nouvelle-approche-des-medias.html): Découvrez les principales conclusions de l'étude commandée par Criteo à Forrester Consulting sur les approches actuelles et futures de la gestion des médias. (852 words, Apr 26, 2022) - [会社員のお小遣い、使い道に変化？ 男性会社員のランチ代、過去10年で最高に | JP - Criteo.com](/content/jp/blog/lunch-expenses-for-male-office-workers-highest-in-past-10-years.html): リモートワークが普及し、オフィスに通勤する機会が減ったことで、お金の使い方が変わった・・・という人も多いのではないでしょうか？今回は会社員の皆さんのお小遣い事情から、コロナ禍によるお金の使い方の変化をみていきましょう。 (61 words, Apr 25, 2022) - [BOPIS, showrooming y el futuro de las compras a través de canales híbridos | ES - Criteo](/content/es/blog/futuro-de-las-compras-a-traves-de-canales-hibridos/index.html): Nuestro nuevo informe Shopper Story descubre las tendencias globales en las compras de canales híbridos y cómo los consumidores se mantienen comprometidos a lo largo de su proceso de compra. (907 words, Apr 22, 2022) - [Reisen & Touristik weltweit – Q1 2022: Erholung und steigendes Vertrauen der Konsumenten | DE - Criteo.com](/content/de/blog/reisen-touristik-weltweit-q1-2022/index.html): Das Vertrauen der Konsumenten in die Reise kehrt zurück. In unserem Artikel stellen wir euch die neuesten Trends dieser Branche vor und zeigen euch den Weg zu kontinuierlichem Wachstum. (954 words, Apr 21, 2022) - [Criteo Achieves 2022 Trustworthy Accountability Group (TAG) Certification for Ongoing Commitment to Brand Safety | Criteo](/content/blog/criteo-achieves-2022-trustworthy-accountability-group-tag-certification-for-commitment-brand-safety.html): We're honored to once again be recognized for our efforts to combat invalid traffic and deliver advertising in a brand safe environment. (504 words, Apr 20, 2022) - [2022年度がスタート、新年度に始めたいこと＆欲しいものは何？ | JP - Criteo.com](/content/jp/blog/what-consumers-are-looking-for-to-kick-start-fy2002.html): 2022年度がスタートしました。日本人にとって年度初めは「新しいこと」を始めたい気持ちが高まる時期でもあります […] (22 words, Apr 19, 2022) - [Shopper Story 2022: Globale Consumer Trends & Commerce-Zukunft | DE - Criteo.com](/content/de/blog/shopper-story-2022-globale-consumer-trends-commerce-zukunft.html): Unsere aktuelle Shopper Story bietet euch neue globale Daten zu den Consumer Trends, die die Zukunft des Commerce prägen, sowie Strategien, um sich als Marketer darauf vorzubereiten. (952 words, Apr 19, 2022) - [The Future of Commerce Needs a New Media Approach | Criteo](/content/blog/the-future-of-commerce-needs-a-new-media-approach/index.html): Get a peek at some of the key findings from the commissioned study conducted by Forrester Consulting on behalf of Criteo about current and planned approaches to media management. (644 words, Apr 19, 2022) - [Shopper Story 2022: Tendencias de consumo a nivel mundial y el futuro del comercio | ES - Criteo](/content/es/blog/shopper-story-2022-tendencias-de-consumo-a-nivel-mundial-y-el-futuro-del-comercio.html): En este informe te presentamos nuevos datos a nivel mundial sobre las tendencias de consumo que configuran el futuro del comercio, además de estrategias sobre cómo pueden prepararse para dicho futuro los Profesionales del Marketing. (945 words, Apr 18, 2022) - [Shopper Story 2022: i trend globali del consumo e il futuro del commerce | IT - Criteo](/content/it/blog/shopper-story-2022-i-trend-globali-del-consumo-e-il-futuro-del-commerce.html): Il nostro report presenta i nuovi trend sul comportamento dei consumatori che stanno influenzando il futuro del commerce, oltre alle strategie su cui i marketer possono prepararsi. (952 words, Apr 15, 2022) - [コマースの未来に備える3つの方法 | JP - Criteo.com](/content/jp/blog/3-ways-to-prepare-for-the-future-of-commerce/index.html): 消費者のショッピング方法が変化しています。広告主が来るべき未来に備え、オープンなインターネット上でより豊かな消費者体験を提供する方法をご紹介します。 (58 words, Apr 13, 2022) - [居家办公（WFH）带来的消费趋势的改变 — 家中购物和其他消费 - CN - Criteo](/content/cn/blog/e5-b1-85-e5-ae-b6-e5-8a-9e-e5-85-ac-ef-bc-88wfh-ef-bc-89-e5-b8-a6-e6-9d-a5-e7-9a-84-e6-b6-88-e8-b4-b9-e8-b6-8b-e5-8a-bf-e7-9a-84-e6-94-b9-e5-8f-98-e5-ae-b6-e4-b8-ad-e8-b4-ad-e7-89-a9.html): 根据全球调研和我们的《消费者商业现状》报告，全面了解2022年居家办公消费者，包括他们的身份及消费的商品。 (54 words, Apr 13, 2022) - [Trends rund ums Homeoffice: Shopping für zu Hause und darüber hinaus | DE - Criteo.com](/content/de/blog/trends-rund-ums-homeoffice-shopping-fuer-zu-hause-und-darueber-hinaus.html): In diesem Artikel geben wir euch einen ganzheitlichen Überblick über den Konsumenten im Homeoffice 2022: Auf Basis von globalen Umfragen und unserer Shopper Story zeigen wir euch, wer diese Konsumenten sind und was sie kaufen. (1,169 words, Apr 12, 2022) - [[Видео] Момент ритейл медиа с Мьюдитом Хаджу из Wavemaker | RU - Criteo.com](/content/ru/blog/d0-b2-d0-b8-d0-b4-d0-b5-d0-be-d0-bc-d0-be-d0-bc-d0-b5-d0-bd-d1-82-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d1-81-d0-bc-d1-8c-d1-8e-d0-b4-d0-b8-d1-82-d0-be-d0-bc-d1-85.html): Мьюдит Хаджу, руководитель глобального направления eCommerce в медиа агентстве Wavemaker, поделится своим видением ритейл медиа по всему миру и о том, как бренды интегрируют этот формат с другими каналами. (394 words, Apr 12, 2022) - [Drei Wege, um für die Commerce-Zukunft vorbereitet zu sein | DE - Criteo.com](/content/de/blog/drei-wege-um-fuer-die-commerce-zukunft-vorbereitet-zu-sein.html): Die Art, wie wir shoppen, hat sich gewandelt. Wir zeigen euch, wie sich Werbetreibende auf die Zukunft vorbereiten und im offenen Internet ein noch besseres Shopping-Erlebnis bieten können. (732 words, Apr 11, 2022) - [The Criteo Seasonal Travel Dashboard - CN - Criteo](/content/cn/blog/criteo-seasonal-travel-dashboard/index.html): Criteo旅游业季度数据盘从20亿份旅游订单中提取数据并提供商业洞察，帮助实现广告策略效果最大化。 (131 words, Apr 9, 2022) - [为什么消费者喜欢在开放互联网上购物 - CN - Criteo](/content/cn/blog/e4-b8-ba-e4-bb-80-e4-b9-88-e6-b6-88-e8-b4-b9-e8-80-85-e5-96-9c-e6-ac-a2-e5-9c-a8-e5-bc-80-e6-94-be-e4-ba-92-e8-81-94-e7-bd-91-e4-b8-8a-e8-b4-ad-e7-89-a9.html): 我们的《消费者商业现状》报告对当前消费者比以往任何时候都更倾向于使用开放互联网的诸多原因进行了独家研究。 (24 words, Apr 8, 2022) - [¿Qué es la First-Party Media Network? | ES - Criteo](/content/es/blog/que-es-la-first-party-media-network/index.html): Los Profesionales del Marketing y los propietarios de medios pueden conectar, mejorar y activar sus datos propios con la First-Party Media Network de Criteo. (1,170 words, Apr 7, 2022) - [2022年消费者商业现状：全球消费者趋势和商业未来 - CN - Criteo](/content/cn/blog/2022-e5-b9-b4-e6-b6-88-e8-b4-b9-e8-80-85-e5-95-86-e4-b8-9a-e7-8e-b0-e7-8a-b6-ef-bc-9a-e5-85-a8-e7-90-83-e6-b6-88-e8-b4-b9-e8-80-85-e8-b6-8b-e5-8a-bf-e5-92-8c-e5-95-86-e4-b8-9a-e6-9c-aa-e6-9d-a5.html): 我们的报告根据最新全球数据，介绍了消费者动向所带来的未来商业趋势，以及营销人员的应对战略。 (52 words, Apr 7, 2022) - [今年のイースターは4月17日！日本の市場規模はどのくらい？ | JP - Criteo.com](/content/jp/blog/three-reasons-why-easter-is-not-popular-in-japan/index.html): ハロウィーンやクリスマス、バレンタインデーなど、海外の年中行事がすっかり定着している日本ですが、なぜか海外ほど盛り上がらないのが、「イースター」です。 (28 words, Apr 6, 2022) - [食料品も電気料金も！ 値上げラッシュの春、消費者の反応は？ | JP - Criteo.com](/content/jp/blog/how-consumers-are-reacting-to-the-price-hikes/index.html): 桜も開花して、いよいよ春本番。何かと心浮き立つ季節ですが、今年の春は原油高やロシアによるウクライナ侵攻などを背景に、生活に身近な商品やサービスで値上げが相次ぐ、「値上げラッシュの春」。私たちの家計も、少なからぬ影響を受けそうです。具体的にどんなものの値上げが予定されているのかを見ていきましょう。 (27 words, Apr 5, 2022) - [Che cos’è il First-Party Media Network? | IT - Criteo](/content/it/blog/che-cose-il-first-party-media-network/index.html): Con il First-Party Media Network di Criteo i marketer e i media owner possono connettere, potenziare e attivare i dati 1st-party. (443 words, Apr 4, 2022) - [为未来的我们构建开放式互联网 - CN - Criteo](/content/cn/blog/e4-b8-ba-e6-9c-aa-e6-9d-a5-e7-9a-84-e6-88-91-e4-bb-ac-e6-9e-84-e5-bb-ba-e5-bc-80-e6-94-be-e5-bc-8f-e4-ba-92-e8-81-94-e7-bd-91.html): 现在的重中之重是保护开放的互联网。来听梅根·克拉肯对于现在的营销人员需要支持开放互联网有什么独到看法。 (20 words, Apr 3, 2022) - [加速之年：2022年广告行业预测 - CN - Criteo](/content/cn/blog/e5-8a-a0-e9-80-9f-e4-b9-8b-e5-b9-b4-ef-bc-9a2022-e5-b9-b4-e5-b9-bf-e5-91-8a-e8-a1-8c-e4-b8-9a-e9-a2-84-e6-b5-8b.html): 电子商务和第一方数据的崛起将使2022年成为加速之年。想了解更多广告行业信息，请关注David Fox。 (24 words, Apr 1, 2022) - [Что под собой подразумевает сеть First-Party Media? | RU - Criteo.com](/content/ru/blog/what-is-the-first-party-media-network/index.html): Маркетологи и владельцы СМИ могут подключать, совершенствовать и активировать свои собственные данные с помощью First-Party Media Network от Criteo. (976 words, Mar 31, 2022) - [「オンラインで注文→ドローンで配送」の日も近い!? 現実味を帯びてきたドローン物流とは？ | JP - Criteo.com](/content/jp/blog/the-future-of-drone-logistics-is-coming-to-reality/index.html): もともと軍事用に開発され、今では映像制作や農業など幅広い分野で活用されているドローン。2022年にはドローンの操縦ライセンスが国家資格となり、操縦ライセンス（一等資格）取得者が国の認証を受けた機体を操縦する場合に限り、第三者の上空を飛行することができるようになる予定で、配送業務や災害救助など、より広い分野での活用に期待が集まっています。 (35 words, Mar 29, 2022) - [まん防解除！どうなる？2022年、春の旅行トレンド | JP - Criteo.com](/content/jp/blog/spring-travel-trends-in-2022/index.html): 2022年1月から実施されていた「まん延防止等重点措置」が、3月21日をもって全ての都道府県で解除されました。折しも春の行楽シーズンまっさかり。長引くコロナ禍で控えていた旅行やお出かけを再開したいという人も増えているのではないでしょうか？ (83 words, Mar 28, 2022) - [Seller Defined Audiences についてパブリッシャーが知っておくべきこと | JP - Criteo.com](/content/jp/blog/seller-defined-audiences-what-media-owners-need-to-know.html): The IAB's Seller-Defined Audiences (SDA) empowers publishers with more control over first-party data strategies in a post-cookie landscape. (72 words, Mar 27, 2022) - [オンデマンドウェビナー「リタゲだけじゃない！新規獲得にも活用できるCriteoのソリューション大解剖」 | JP - Criteo.com](/content/jp/blog/criteo-solutions-101-on-demand-webinar/index.html): Criteoは、去る2月17日と18日に開催された日本最大規模のEC・通販業界のイベント「イーコマースフェア2022に出展、社員２名が講師を務めるセミナーもオンライン開催いたしました。 (24 words, Mar 24, 2022) - [Hybrid Shopping: Konsumenten wechseln fließend beim Kauf zwischen on- und offline | DE - Criteo.com](/content/de/blog/hybrid-shopping-konsumenten-wechseln-fliessend-beim-kauf-zwischen-on-und-offline.html): Seit 2019 haben Konsumenten viele Hybrid Shopping Modelle für sich entdeckt. Criteo wirft mit seiner Shopper Story Studie einen Blick auf das Omnichannel-Shopping der Zukunft. (684 words, Mar 24, 2022) - [オンデマンドウェビナー「オンラインとオフラインが融合したショッピングの潮流」 | JP - Criteo.com](/content/jp/blog/omnichannel-shopping-trend-on-demand-webinar/index.html): Criteoは、去る2月17日と18日に開催された日本最大規模のEC・通販業界のイベント「イーコマースフェア2022に出展、社員２名が講師を務めるセミナーもオンライン開催いたしました。本ブログでは、Chief Solution Strategist岸本 庄史による「消費者はどこで買い物をしているか オンラインとオフラインが融合したショッピングの潮流」の概要をご紹介します。 (46 words, Mar 24, 2022) - [コロナ禍で思わぬ恩恵も？2022年、花粉症対策のトレンドを紹介 | JP - Criteo.com](/content/jp/blog/trends-in-hay-fever-prevention-2022/index.html): 今年もピークを迎えつつある、春の花粉症シーズン。まずは、空気清浄機大手・ダイキンが全国の花粉症の男女を対象におこなった「コロナ禍の花粉シーズンの困りごとや花粉対策に関する意識調査」の結果から見ていきましょう。 (36 words, Mar 23, 2022) - [日本でも定着する？話題の「Qコマース」 | JP - Criteo.com](/content/jp/blog/q-commerce-a-new-trend-for-online-shopping/index.html): 自宅に居ながらにしてショッピングができ、重い荷物を運ぶ必要もないECショッピング。食料品や日用品の購入に重宝している人も多いのではないでしょうか。しかし、便利なECショッピングにも弱点があります。それは、「すぐに欲しい！」というニーズに応えづらいこと。ECショッピングの配送は、どんなに早くても注文の翌日以降になるのが一般的で、今すぐ欲しい物の購入は、面倒でも実店舗に行かざるを得ないのが実情です。 (25 words, Mar 22, 2022) - [Zeit für Connections: Auf diesen Events trefft ihr uns | DE - Criteo.com](/content/de/blog/zeit-fuer-connections-auf-diesen-event-trefft-ihr-uns.html): Criteo plant ein Wiedersehen mit unseren Partnern. Auf diesen Branchen- Veranstaltungen trefft ihr uns im ersten Halbjahr 2022. (532 words, Mar 22, 2022) - [3 Ways to Prepare for the Future of Commerce | Criteo](/content/blog/3-ways-to-prepare-for-the-future-of-commerce/index.html): The way we shop has changed. Here's how advertisers can prepare for what's to come and deliver richer experiences across the open internet. (718 words, Mar 22, 2022) - [The State of Global Travel Q1 2022: Recovery and Growing Consumer Confidence | Criteo](/content/blog/state-of-global-travel-q1-2022/index.html): Consumer confidence in travel is making a return. Read on for the latest travel industry trends and prepare for continued category growth. (871 words, Mar 18, 2022) - [Criteoショッパーストーリー2022：世界の消費者のトレンドとコマースの未来 | JP - Criteo.com](/content/jp/blog/shopper-story-2022-global-consumer-trends-the-future-of-commerce-global-report.html): Criteoのレポートには、コマースの未来を形作る消費者トレンドについての最新のグローバルデータに加え、マーケターがとるべき対処法についての戦略も掲載しています。 (23 words, Mar 17, 2022) - [日本セラーの取扱高は前年比＋40％超！ eBay、最新越境ECトレンドを発表。 | JP - Criteo.com](/content/jp/blog/latest-cross-border-ecommerce-trend-q4-2021/index.html): 2021年度第４四半期に、日本からeBayに出品されたアイテムのうち最も売れたのは、2021年12月に新発売された「ポケモンカードゲーム ソード＆シールド」のハイクラスパック「VMAXクライマックス BOX」、続く２位は、同じくソード＆シールドの拡張パック「25th ANNIVERSARY COLLECTION」で、ポケモンカードが1-2位を占めました。 (51 words, Mar 15, 2022) - [CriteoがJICDAQ認証取得、その意義とは？ | JP - Criteo.com](/content/jp/blog/criteo-certified-by-jicdaq-for-brand-safety-and-ad-fraud.html): Criteoはこのほど、デジタル広告品質の第三者認証機構「JICDAQ（一般社団法人 デジタル広告品質認証機構）の認定基準を満たす「品質認証事業者」として認証されました。 (87 words, Mar 8, 2022) - [Work From Home (WFH) Consumer Trends – Shopping for Home and Beyond | Criteo](/content/blog/work-from-home-wfh-consumer-trends/index.html): Get a holistic view of the 2022 WFH consumer, including who they are and what they're buying, based on global surveys and our Shopper Story report. (1,125 words, Mar 8, 2022) - [Nielsen、オンラインモールサービス利用状況を発表 ～3月11日Criteo×Nielsen共同ウェビナー開催も！ | JP - Criteo.com](/content/jp/blog/nielsen-research-report-on-online-mall-usage/index.html): 2022年2月25日、ニールセン デジタル株式会社は「ニールセン デジタルコンテンツ視聴率（Nielsen Digital Content Ratings）」のMonthly Totalレポートをもとに、オンラインモール利用状況を発表しました。ニールセンのデジタルコンテンツ視聴率は、デジタル媒体のコンテンツを、PC、モバイル、タブレット、およびOTTなど、すべてのデバイスを横断して計測し、デジタルコンテンツ全体の視聴者の「メディア接触と消費量」を包括的に把握することを可能にするものです。 (38 words, Mar 3, 2022) - [日本人の睡眠時間は世界最短。注目の「スリープテック」とは？ | JP - Criteo.com](/content/jp/blog/japanese-have-shortest-sleep-time/index.html): 近年、こうした睡眠不足によるリスクを防ぎたいというニーズの高まりを受け、ITやAIを駆使した様々な商品が登場し、「スリープテック」と呼ばれる一大市場が形成されつつあります。 (25 words, Mar 2, 2022) - [3月８日は国際女性デー。見直そう「アンコンシャス・バイアス」 | JP - Criteo.com](/content/jp/blog/celebrate-international-womens-day-with-criteo/index.html): ３月8日は、国連の定める「国際女性デー（International Women’s Day）」。毎年、この日にはジェンダー平等を目指して女性のエンパワーメントを呼び掛けるイベントなどが、世界中で行われています。1975年に国際女性デーが制定されるきっかけになったとされているのは、1904年3月8日にニューヨークで女性労働者が婦人参政権を求めておこなったデモ活動でした。 (102 words, Mar 1, 2022) - [２兆円超！日本を救う「ネコノミクス」とは | JP - Criteo.com](/content/jp/blog/neko-nomics-a-two-trillion-yen-market/index.html): 今、日本は空前の猫ブーム。SNSには猫の写真や動画の投稿が溢れ、猫がいる島や神社が観光スポットに。2022年2月22日は「1000年に1度のスーパー猫の日」と、幅広い業界で猫をモチーフにした商品や関連サービスが売り出されて、大いに盛り上がりを見せました。 (34 words, Mar 1, 2022) - [未来の自分自身のために構築する、大きく開かれた「オープンインターネット」 | JP - Criteo.com](/content/jp/blog/building-a-wide-open-internet-for-our-future-selves.html): オープンインターネットを守ることが、これまで以上に重視されています。なぜ、マーケター自らもオープンインターネットを支える必要があるのか、CriteoのCEO、メーガン・クラーケンからのメッセージをお読みください。 (62 words, Mar 1, 2022) - [加熱する中学受験。コロナ禍で社会人の学習事情に変化も | JP - Criteo.com](/content/jp/blog/supporting-the-change-in-lifelong-learning-for-adults.html): ２月初めの首都圏の中学入試を皮切りに、今年も本格的な受験シーズンがやってきました。ただでさえ過酷な受験生活にコロナ禍のストレスも加わり、入試に立ち向かう子どもたちやその家族にとっては、まさに試練の季節です。 (30 words, Feb 22, 2022) - [Shopper Story 2022: Global Consumer Trends & the Future of Commerce | Criteo](/content/blog/shopper-story-2022-global-consumer-trends-the-future-of-commerce.html): Our report features new global data on the consumer trends shaping the future of commerce, plus strategies on how marketers can prepare. (619 words, Feb 22, 2022) - [漫画アプリのユーザー数、2年で2倍強に。アプリ広告市場の規模拡大も続く | JP - Criteo.com](/content/jp/blog/manga-app-user-to-double-in-two-years/index.html): 漫画アプリのユーザー数が急伸し始めたのは2020年の春ごろから。最初の緊急事態宣言が発令された時期と重なることからも、コロナ禍で増えた「おうち時間」が、アプリユーザーの増加の加速に繋がったものとみられます。 (43 words, Feb 21, 2022) - [よく観るテレビ番組のジャンル、３位は情報番組・ワイドショー、２位と１位は？ | JP - Criteo.com](/content/jp/blog/popular-tv-program-genres-2021/index.html): 若者のテレビ離れが指摘されていますが、それでも日本のほとんどの家庭にはテレビがあり、テレビ番組を日常的に楽しんでいる人も大勢います。どんなジャンルの番組が、人気を集めているのでしょうか？ (70 words, Feb 17, 2022) - [2021年は恋愛・婚活のDX元年！コロナで出会いはどう変わった？ | JP - Criteo.com](/content/jp/blog/how-has-the-pandemic-changed-dating/index.html): 恋活・婚活マッチングアプリ「Omiai」を運営する株式会社ネットマーケティングがOmiaiアプリを利用中のユーザーを対象に、コロナ禍での婚活や恋愛の意識・行動の変化について調査をおこなったところ、男女ともに60％以上が「コロナの感染拡大前に比べてパートナーが欲しいと思うようになった」と回答しています。 (40 words, Feb 17, 2022) - [2022年のCES、４大トレンドは？ | JP - Criteo.com](/content/jp/blog/top-trending-topics-from-ces2022/index.html): 去る１月３日～７日、世界最大規模のテック見本市として知られる「CES（Consumer Electronics　Show）2022」が、ネバダ州ラスベガスで開催されました。 (52 words, Feb 16, 2022) - [미래의 당신을 위한 오픈 인터넷을 만듭니다 | KR - Criteo](/content/kr/blog/eb-af-b8-eb-9e-98-ec-9d-98-eb-8b-b9-ec-8b-a0-ec-9d-84-ec-9c-84-ed-95-9c-ec-98-a4-ed-94-88-ec-9d-b8-ed-84-b0-eb-84-b7-ec-9d-84-eb-a7-8c-eb-93-ad-eb-8b-88-eb-8b-a4.html): Protecting the open internet has never been more important. Hear from Megan Clarken on why marketers need to support the open internet now. (714 words, Feb 15, 2022) - [Создание открытого интернета для Наших Будущих Я | RU - Criteo.com](/content/ru/blog/d1-81-d0-be-d0-b7-d0-b4-d0-b0-d0-bd-d0-b8-d0-b5-d0-be-d1-82-d0-ba-d1-80-d1-8b-d1-82-d0-be-d0-b3-d0-be-d0-b8-d0-bd-d1-82-d0-b5-d1-80-d0-bd-d0-b5-d1-82-d0-b0-d0-b4-d0-bb-d1-8f-d0-bd-d0-b0-d1-88.html): Сейчас как никогда важно защитить открытый интернет. Узнайте, почему маркетологам необходимо поддержать открытый интернет уже сейчас, по мнению Меган Кларкен. (844 words, Feb 14, 2022) - [Creare un’Internet wide open per il nostro futuro | IT - Criteo](/content/it/blog/creare-uninternet-wide-open-per-il-nostro-futuro/index.html): Proteggere l’Open Internet non è mai stato così importante. Ascolta quello che Megan Clarken ha da dire sul perché oggi i marketer devono supportare l’Open Intern (932 words, Feb 14, 2022) - [Момент ритейл медиа с Майком Фельдманом из 360i | RU - Criteo.com](/content/ru/blog/d0-bc-d0-be-d0-bc-d0-b5-d0-bd-d1-82-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d1-81-d0-bc-d0-b0-d0-b9-d0-ba-d0-be-d0-bc-d1-84-d0-b5-d0-bb-d1-8c-d0-b4-d0-bc-d0-b0-d0-bd.html): В этом выпуске Майк Фельдман, директор по креативам и медиа в агентстве 360i, рассказывает, почему его клиенты пользуются ритейл медиа. (572 words, Feb 14, 2022) - [The Criteo Seasonal Travel Dashboard | JP - Criteo.com](/content/jp/blog/criteo-seasonal-travel-dashboard/index.html): Criteo Seasonal Travel Dashboardは、20億件の予約からのデータを利用して、広告戦略を最大化するのに役立つ洞察を提供します。 (79 words, Feb 9, 2022) - [The Criteo Seasonal Travel Dashboard | BR - Criteo.com](/content/br/blog/criteo-seasonal-travel-dashboard/index.html): O Criteo Seasonal Travel Dashboard baseia-se em dados de 2 bilhões de reservas para fornecer insights que podem ajudar você a maximizar sua estratégia de anúncios. (245 words, Feb 9, 2022) - [The Criteo Seasonal Travel Dashboard | RU - Criteo.com](/content/ru/blog/criteo-seasonal-travel-dashboard/index.html): The Criteo Seasonal Travel Dashboard draws on data from 2 billion bookings to deliver insights that can help you maximize your ad strategy. (300 words, Feb 9, 2022) - [The Criteo Seasonal Travel Dashboard | FR - Criteo.com](/content/fr/blog/criteo-seasonal-travel-dashboard/index.html): Le tableau de bord Criteo Seasonal Travel Dashboard s'appuie sur les données de 2 milliards de réservations pour fournir des informations qui peuvent vous aider à optimiser votre stratégie publicitaire. (274 words, Feb 9, 2022) - [The Criteo Seasonal Travel Dashboard | DE - Criteo.com](/content/de/blog/criteo-seasonal-travel-dashboard/index.html): Das Criteo Seasonal Travel Dashboard stützt sich auf Daten von 2 Milliarden Buchungen, um Erkenntnisse zu liefern, die Ihnen helfen können, Ihre Werbestrategie zu maximieren. (206 words, Feb 9, 2022) - [The Criteo Seasonal Travel Dashboard | IT - Criteo](/content/it/blog/criteo-seasonal-travel-dashboard/index.html): The Criteo Seasonal Travel Dashboard draws on data from 2 billion bookings to deliver insights that can help you maximize your ad strategy. (227 words, Feb 9, 2022) - [2022年4月施行、改正個人情報保護法のポイントをおさらいしよう！ | JP - Criteo.com](/content/jp/blog/what-you-need-to-know-about-amendment-of-personal-information-protection-act.html): 2020年6月に公布された「改正個人情報保護法」が2022年4月1日から施行されます。世界的に個人情報保護の強化の動きが加速する中、今回の改正ではどのような点に注目すべきなのでしょうか。主なポイントをおさらいしておきましょう。 (66 words, Feb 9, 2022) - [Criando uma internet ampla e aberta para nossos eus futuros | BR - Criteo.com](/content/br/blog/criando-uma-internet-ampla-e-aberta-para-nossos-eus-futuros.html): Proteger a internet aberta nunca foi tão importante. Ouça de Megan Clarken por que os profissionais de marketing precisam apoiar a internet aberta agora. (953 words, Feb 8, 2022) - [Building a Wide-Open Internet for Our Future Selves | Criteo](/content/blog/building-a-wide-open-internet-for-our-future-selves.html): Protecting the open internet has never been more important. Hear from Megan Clarken on why marketers need to support the open internet now. (908 words, Feb 7, 2022) - [The Criteo Seasonal Travel Dashboard | ES - Criteo](/content/es/blog/criteo-seasonal-travel-dashboard/index.html): The Criteo Seasonal Travel Dashboard draws on data from 2 billion bookings to deliver insights that can help you maximize your ad strategy. (550 words, Feb 1, 2022) - [日本でも3人に1人が経験あり。 急成長するBNPL＝後払い決済、EC運営者のメリットは？ | JP - Criteo.com](/content/jp/blog/buy-now-pay-later/index.html): ここ数年、欧米を中心にオンラインショッピングの支払い方法として、「BNPL」を利用する人が急増しています。特に2020年以降は新型コロナウイルス感染拡大に伴うオンラインショッピングの利用加速を背景に全世界でユーザー数を伸ばしました。 (26 words, Feb 1, 2022) - [４割超が「正月休みで太った」を実感。 ダイエットの最新トレンドをチェック | JP - Criteo.com](/content/jp/blog/internet-search-and-sns-are-the-main-source-of-information-on-dieting.html): ピップエレキバンで知られるピップ株式会社が2022年1月、20代～40代の女性を対象に今年のお正月明けの体型変化の実態に関する調査を行ったところ、お正月休み明けに「太った」「やや太った」と感じている人は43.4％に上りました。このうち、41.5％の人が「1kgくらい体重が増加した」と回答しており、全体平均でと約1.5kg体重が増えていることが明らかになりました。たかが1.5kgではありますが、なかなか落とすのは難しいもの。皆さんはどんなダイエットに取り組んでいるのでしょうか？ (78 words, Jan 25, 2022) - [デジタルマーケティングがコロナ禍の業績縮小回避に貢献 ～アフターコロナ時代に求められる戦略とは？ | JP - Criteo.com](/content/jp/blog/digital-marketing-strategies-for-the-post-corona-era.html): 年明け早々に今度はオミクロン株が猛威を振るい、日本でも感染者数が急増し、１月21日には東京を含む1都13県で「まん延等防止重点措置」が再び適用されました。今回のブログでは、2021年末にアドビが発表した「アフターコロナに向けたデジタル戦略に関する調査」の結果をもとに、アフターコロナ時代に求められるデジタルマーケティングの戦略について読み取っていきましょう。 (38 words, Jan 24, 2022) - [続々登場！「売らない店舗」に注目 | JP - Criteo.com](/content/jp/blog/new-retail-trend-dont-sell-merchandise/index.html): コロナ禍を機にECショッピングが多くの日本人の生活にすっかり定着しつつあることが伺えます。こうしたECの加速を背景に、実店舗のあり方に興味深い変化が現れています。それは、「売らない店舗」の台頭です。 (17 words, Jan 21, 2022) - [[Видео] Момент Ритейл Медиа с Ником Вайнхамером из Kenshoo | RU - Criteo.com](/content/ru/blog/d0-b2-d0-b8-d0-b4-d0-b5-d0-be-d0-bc-d0-be-d0-bc-d0-b5-d0-bd-d1-82-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d1-81-d0-bd-d0-b8-d0-ba-d0-be-d0-bc-d0-b2-d0-b0-d0-b9-d0-bd.html): Ник Вайнхаймер, генеральный директор по Ecommerce в Kenshoo, рассказывает о том, что рост популярности ecommerce означает для всей индустрии ритейла. (552 words, Jan 20, 2022) - [El año de la aceleración: Publicidad; predicciones para el 2022 | ES - Criteo](/content/es/blog/el-ano-de-la-aceleracion-publicidad-predicciones-para-el-2022.html): The rise of ecommerce and first-party data will make 2022 the year of acceleration. Read more advertising predictions from David Fox. (1,201 words, Jan 19, 2022) - [Поворотный год: прогнозы в сфере рекламы на 2022 год | RU - Criteo.com](/content/ru/blog/d0-bf-d0-be-d0-b2-d0-be-d1-80-d0-be-d1-82-d0-bd-d1-8b-d0-b9-d0-b3-d0-be-d0-b4-d0-bf-d1-80-d0-be-d0-b3-d0-bd-d0-be-d0-b7-d1-8b-d0-b2-d1-81-d1-84-d0-b5-d1-80-d0-b5-d1-80-d0-b5-d0-ba-d0-bb-d0-b0.html): Развитие электронной коммерции и собственных данных сделает 2022 год годом ускорения. Читайте больше о рекламных прогнозах от Дэвида Фокса. (998 words, Jan 19, 2022) - [O ano da aceleração: Previsões para a publicidade em 2022 | BR - Criteo.com](/content/br/blog/o-ano-da-aceleracao-previsoes-para-a-publicidade-em-2022.html): A ascensão do e-commerce e dos first-party data farão de 2022 o ano da aceleração. Leia mais previsões de David Fox para o setor de publicidade. (1,183 words, Jan 17, 2022) - [5 equívocos sobre addressability hoje | BR - Criteo.com](/content/br/blog/five-addressability-misconceptions-in-advertising-today.html): EVP de Data & Policy, Joshua Koran explica alguns dos maiores equívocos sobre addressability no setor de publicidade. (1,520 words, Jan 14, 2022) - [Tendências do Marketing Digital para 2022 | BR - Criteo.com](/content/br/blog/tendencias-do-marketing-digital-para-2022/index.html): Neste post vamos apresentar algumas tendências do marketing digital que já estão por aí, mas que em 2022 darão um passo significativo para se consolidarem como práticas regulares no mercado. Nossos especialistas e analistas da conjuntura nacional e internacional da adtech e e-commerce no mundo identificaram algumas das mais promissoras tecnologias que já podem ser […] (1,322 words, Jan 12, 2022) - [L’anno dell’accelerazione: previsioni sulla pubblicità per il 2022 | IT - Criteo](/content/it/blog/lanno-dellaccelerazione-previsioni-sulla-pubblicita-per-il-2022.html): La crescita dell’eCommerce e dei dati first-party farà del 2022 l’anno dell’accelerazione. Leggi altre previsioni sulla pubblicità di David Fox. (1,079 words, Jan 12, 2022) - [2022, année de l’accélération : prévisions en matière de publicité | FR - Criteo.com](/content/fr/blog/2022-annee-de-lacceleration-previsions-en-matiere-de-publicite.html): L’essor de l’e-commerce et des données first-party feront de 2022 l’année de l’accélération. Consultez d’autres prévisions publicitaires de David Fox. (830 words, Jan 11, 2022) - [The Year of Acceleration: Advertising Predictions for 2022 | Criteo](/content/blog/the-year-of-acceleration-advertising-predictions-for-2022.html): The rise of ecommerce and first-party data will make 2022 the year of acceleration. Read more advertising predictions from David Fox. (628 words, Jan 5, 2022) - [Estratégias de publicidade à prova do futuro para testar no quarto trimestre | BR - Criteo.com](/content/br/blog/estrategias-de-publicidade-a-prova-do-futuro-para-testar-no-quarto-trimestre.html): Descubra três estratégias de publicidade que os profissionais de marketing podem usar para obter sucesso hoje com soluções à prova do futuro. (821 words, Dec 30, 2021) - [人気商品も登場！ 加速する食品ロス削減の取り組み | JP - Criteo.com](/content/jp/blog/efforts-to-reduce-food-loss/index.html): 翌2020年3月には、基本方針（食品ロスの削減に関する基本的な方針）が閣議決定され、食品関連事業者から発生する事業系食品ロスを、2030年度までに2000年度比で半減させる目標が設定されました。こうした機運を受け、食品・小売り・外食の各業界で食品ロス削減への取り組みが加速しています。ここでは2021年に注目を集めた取り組みをピックアップして紹介しましょう。 (30 words, Dec 28, 2021) - [A alta temporada de compras 2021 nunca foi tão importante para o futuro dos negócios | BR - Criteo.com](/content/br/blog/a-alta-temporada-de-compras-2021-nunca-foi-tao-importante-para-o-futuro-dos-negocios.html): Na temporada de festas deste ano, há muito mais em jogo para os profissionais de marketing. Megan Clarken compartilha como maximizar a força da publicidade da estação. (1,050 words, Dec 21, 2021) - [Обзор индустрии ритейл медиа в регионе EMEA: исследование проведено Forrester Consulting по заказу Criteo | RU - Criteo.com](/content/ru/blog/d0-be-d0-b1-d0-b7-d0-be-d1-80-d0-b8-d0-bd-d0-b4-d1-83-d1-81-d1-82-d1-80-d0-b8-d0-b8-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d0-b2-d1-80-d0-b5-d0-b3-d0-b8-d0-be-d0-bd.html): Обзор индустрии ритейл медиа в регионе EMEA: исследование проведено Forrester Consulting по заказу Criteo (713 words, Dec 21, 2021) - [Ваш гид по экосистеме ритейл медиа | RU - Criteo.com](/content/ru/blog/d0-b2-d0-b0-d1-88-d0-b3-d0-b8-d0-b4-d0-bf-d0-be-d1-8d-d0-ba-d0-be-d1-81-d0-b8-d1-81-d1-82-d0-b5-d0-bc-d0-b5-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0.html): В партнерстве с AdWeek мы подготовили для вас полный обзор экосистемы ритейл медиа. Узнайте о ключевых участников экосистемы и о том, как они достигают успеха благодаря совместной работе. (285 words, Dec 21, 2021) - [Видео: Момент ритейл медиа с Джеймсом Хэнскомбом из холдинга GroupM | RU - Criteo.com](/content/ru/blog/d0-b2-d0-b8-d0-b4-d0-b5-d0-be-d0-bc-d0-be-d0-bc-d0-b5-d0-bd-d1-82-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d1-81-d0-b4-d0-b6-d0-b5-d0-b9-d0-bc-d1-81-d0-be-d0-bc-d1-85.html): Джеймс Хэнскомб, руководитель направления eCommerce в GroupM в Европе, делится инсайтами о ритейл медиа в разных секторах. (591 words, Dec 21, 2021) - [Момент ритейл медиа с Кейси МакКи из Wavemaker | RU - Criteo.com](/content/ru/blog/d0-bc-d0-be-d0-bc-d0-b5-d0-bd-d1-82-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d1-81-d0-ba-d0-b5-d0-b9-d1-81-d0-b8-d0-bc-d0-b0-d0-ba-d0-ba-d0-b8-d0-b8-d0-b7-wavemaker.html): Кейси МакКи, руководитель направления Ecommerce в Wavemaker в США, делится инсайтами о ритейл медиа и роли медиа в диалогах покупателей. (311 words, Dec 21, 2021) - [La Temporada Alta de Compras de 2021 será la más importante de la historia | ES - Criteo](/content/es/blog/la-temporada-alta-de-compras-de-2021-sera-la-mas-importante-de-la-historia.html): Esta Temporada Alta de Compras los Profesionales del Marketing se juegan más que nunca. Megan Clarken comparte con nosotros sus ideas sobre cómo aprovechar todas las oportunidades publicitarias esta temporada. (1,251 words, Dec 21, 2021) - [Праздничный сезон 2021 остается самым важным | RU - Criteo.com](/content/ru/blog/d0-bf-d1-80-d0-b0-d0-b7-d0-b4-d0-bd-d0-b8-d1-87-d0-bd-d1-8b-d0-b9-d1-81-d0-b5-d0-b7-d0-be-d0-bd-2021-d0-be-d1-81-d1-82-d0-b0-d0-b5-d1-82-d1-81-d1-8f-d1-81-d0-b0-d0-bc-d1-8b-d0-bc-d0-b2-d0-b0.html): В этом праздничном сезоне ставки для маркетологов высоки как никогда. Меган Кларкен рассказывает о том, как получить максимальную выгоду от праздничной рекламы. (900 words, Dec 20, 2021) - [新機能も登場！ 進化するCriteo Creative Solution | JP - Criteo.com](/content/jp/blog/introducing-criteo-creative-solution/index.html): 広告の効果を大きく左右する広告クリエイティブ。Criteo では世界各国のクリエイティブ・サービス（CS）チームが力を合わせ、広告効果を最大限に引き上げるクリエイティブ・ソリューションの開発、改善に取り組んでいます。今回のブログでは、Criteo が誇るハイパフォーマンスな広告クリエイティブの概要と、このほど発表した新機能についてご紹介します。 (90 words, Dec 20, 2021) - [グローバル調査報告～動画とコネクテッドTVを取り巻く現状 | JP - Criteo.com](/content/jp/blog/the-state-of-video-and-connected-tv-report/index.html): Criteoではこのほど、全世界の9,000人（うち1,000人が日本人）を対象に動画配信の視聴や動画広告に関する大規模なアンケート調査を行いました。今回のブログではその概要をお伝えします。 (62 words, Dec 14, 2021) - [2021 : une période des fêtes de fin d’année cruciale | FR - Criteo.com](/content/fr/blog/2021-une-periode-des-fetes-de-fin-dannee-cruciale/index.html): En cette période de fêtes, les enjeux sont particulièrement élevés pour les marketers. Megan Clarken explique comment optimiser l’élan publicitaire, dès maintenant et pour longtemps. (1,235 words, Dec 14, 2021) - [Die Weihnachtssaison 2021 ist die bisher entscheidendste | DE - Criteo.com](/content/de/blog/die-weihnachtssaison-2021-ist-die-bisher-entscheidendste.html): In dieser Weihnachtssaison steht für Marketer mehr auf dem Spiel als jemals zuvor. Megan Clarken stellt euch vor, wie ihr das Momentum der Weihnachtswerbung maximiert. (1,084 words, Dec 14, 2021) - [Piace l’omnicanalità ma manca ancora una strategia | IT - Criteo](/content/it/blog/piace-lomnicanalita-ma-manca-ancora-una-strategia/index.html): La quinta edizione dell’Osservatorio Omnichannel Customer Experience, promosso dalla School of Management del Politecnico di Milano, ha posto i riflettori sull’approccio delle aziende in ambito omnicanalità e sullo stato di maturità dei percorsi intrapresi. (830 words, Dec 13, 2021) - [IAB Forum 2021: protagonisti tecnologia e nuovo umanesimo | IT - Criteo](/content/it/blog/iab-forum-2021-protagonisti-tecnologia-e-nuovo-umanesimo.html): Back to Humans è il titolo scelto per l’edizione 2021 dello IAB Forum 2021, da diciannove anni l’evento di riferimento per manager e imprenditori interessati a cogliere l’evoluzione e gli impatti del digitale nel business e nella società. L’edizione 2021 è stata la prima in presenza dopo la pandemia, un segnale positivo di ripresa e di fiducia nel futuro. (588 words, Dec 13, 2021) - [5 заблуждений об адресности, существующей в рекламной индустрии сегодня | RU - Criteo.com](/content/ru/blog/5-d0-b7-d0-b0-d0-b1-d0-bb-d1-83-d0-b6-d0-b4-d0-b5-d0-bd-d0-b8-d0-b9-d0-be-d0-b1-d0-b0-d0-b4-d1-80-d0-b5-d1-81-d0-bd-d0-be-d1-81-d1-82-d0-b8-d1-81-d1-83-d1-89-d0-b5-d1-81-d1-82-d0-b2-d1-83-d1-8e.html): Исполнительный вице-президент по данным и политикам Джошуа Коран разбирает самые популярные заблуждения об адресности в рекламной индустрии. (1,247 words, Dec 10, 2021) - [Экосистема ритейл медиа в иллюстрациях | RU - Criteo.com](/content/ru/blog/d1-8d-d0-ba-d0-be-d1-81-d0-b8-d1-81-d1-82-d0-b5-d0-bc-d0-b0-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d0-b2-d0-b8-d0-bb-d0-bb-d1-8e-d1-81-d1-82-d1-80-d0-b0-d1-86-d0-b8.html): Мы создали для вас ультимативный гид по участникам ритейл медиа и о ценности, которую для них генерирует экосистема. (192 words, Dec 9, 2021) - [「ストレスを感じている」が８割！ 2021年、働く女性のメンタルと行動はどう変わった？ | JP - Criteo.com](/content/jp/blog/how-mentality-and-behavior-of-working-women-have-changed-in-2021.html): 今年も昨年に引き続き、withコロナな生活を余儀なくされた１年でしたが、仕事に家庭に、プライベートに・・・と、何かと忙しい日々を送る働く女性たちにとって、今年はどんな１年だったのでしょうか？ (33 words, Dec 9, 2021) - [Пришло время для ритейл медиа в Германии | RU - Criteo.com](/content/ru/blog/d0-bf-d1-80-d0-b8-d1-88-d0-bb-d0-be-d0-b2-d1-80-d0-b5-d0-bc-d1-8f-d0-b4-d0-bb-d1-8f-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d0-b2-d0-b3-d0-b5-d1-80-d0-bc-d0-b0-d0-bd.html): Чтобы помочь маркетологам получить максимум от этой возможности, мы провели опрос маркетологов из немецких компаний, чтобы узнать их мнение относительно ритейл медиа. (514 words, Dec 8, 2021) - [約80%がスマホを保有し、オンラインショッピングを利用！ シニアのスマホ＆オンラインサービス利用実態とは？ | JP - Criteo.com](/content/jp/blog/how-do-seniors-use-smartphones-and-online-services/index.html): シニア層はスマホを主に何に利用しているのでしょうか？同調査でスマホで行える18の機能について利用経験を聞いたところ、上位10位は次のような結果になりました。 (115 words, Dec 7, 2021) - [Die Sales am Black Friday 2021 – ein Überblick: Fortsetzung der saisonalen Dynamik | DE - Criteo.com](/content/de/blog/die-sales-am-black-friday-2021-ein-ueberblick/index.html): Wie sind die Sales am Black Friday 2021 im Vergleich zum Vorjahr und zu 2019 (vor der Pandemie) ausgefallen? Außerdem zeigen wir euch anhand von Statistiken, wie der Cyber Month weiter an Bedeutung gewinnt. (872 words, Dec 7, 2021) - [Le 5 principali domande e risposte sul CCPA | IT - Criteo](/content/it/blog/ccpa-faqs/index.html): In questo post affrontiamo alcuni aspetti che ogni azienda dovrebbe conoscere riguardo al California Consumer Privacy Act (CCPA). (834 words, Dec 7, 2021) - [Мы приветствуем Pacvue, нашего нового партнера Criteo Retail Media API в сфере спонсорских товаров на сайте Target.com и в приложении Target | RU - Criteo.com](/content/ru/blog/d0-bc-d1-8b-d0-bf-d1-80-d0-b8-d0-b2-d0-b5-d1-82-d1-81-d1-82-d0-b2-d1-83-d0-b5-d0-bc-pacvue-d0-bd-d0-b0-d1-88-d0-b5-d0-b3-d0-be-d0-bd-d0-be-d0-b2-d0-be-d0-b3-d0-be-d0-bf-d0-b0-d1-80-d1-82-d0-bd.html): Criteo Retail Media и Target запустили партнерство Pacvue в рамках Criteo API. Благодаря интеграции с Criteo Retail Media API, Pacvue позволяет маркетологам осваивать новые рекламные каналы, не выходя из привычного интерфейса по управлению кампаниями Pacvue. (378 words, Dec 7, 2021) - [発表！Z世代トレンドアワード2021 ～位置情報までアプリでシェアする世代の実態とは？ | JP - Criteo.com](/content/jp/blog/the-generation-z-trend-awards-2021/index.html): このほどバイドゥ株式会社による「Z世代トレンドアワード2021」が発表されました。バイドゥでは例年、運営するキ […] (85 words, Dec 6, 2021) - [Что такое ритейл медиа? Руководство Criteo и Digiday | RU - Criteo.com](/content/ru/blog/d1-87-d1-82-d0-be-d1-82-d0-b0-d0-ba-d0-be-d0-b5-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-criteo-d0-b8.html): Но что такое ритейл медиа? Почему этот формат сейчас в центре внимания? Узнайте три причины растущей популярности ритейл медиа. (427 words, Dec 6, 2021) - [3 способа использовать ритейл медиа в праздничный сезон | RU - Criteo.com](/content/ru/blog/3-d1-81-d0-bf-d0-be-d1-81-d0-be-d0-b1-d0-b0-d0-b8-d1-81-d0-bf-d0-be-d0-bb-d1-8c-d0-b7-d0-be-d0-b2-d0-b0-d1-82-d1-8c-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d0-b2-d0-bf.html): Воспользуйтесь тремя подсказками по работе с ритейл медиа, чтобы удачно стартовать в праздничном сезоне. (316 words, Dec 5, 2021) - [Sintesi sulle vendite del Black Friday 2021: continua l'entusiasmo per la Shopping Season | IT - Criteo](/content/it/blog/sintesi-sulle-vendite-del-black-friday-2021/index.html): Scopri i confronti tra le vendite del Black Friday 2021, quelle dell’anno scorso e del 2019 (pre-pandemia). Ottieni anche le statistiche che ti diranno come il Cyber Month continua a essere un elemento trainante. (903 words, Dec 5, 2021) - [Esto es lo que ha sucedido con las ventas en Black Friday 2021: Continua la estela de la época de ventas | ES - Criteo](/content/es/blog/esto-es-lo-que-ha-sucedido-con-las-ventas-en-black-friday-2021.html): Descubre el comportamiento de las ventas de Black Friday 2021 en comparación con cifras del año pasado y del año 2019 (pre-pandemia). Además, consulta estadísticas sobre cómo el Cyber Month continúa ganando tirón. (925 words, Dec 5, 2021) - [5 ideas equivocadas sobre la segmentación en publicidad en la actualidad | ES - Criteo](/content/es/blog/5-ideas-equivocadas-sobre-la-segmentacion-en-publicidad-en-la-actualidad.html): El vicepresidente ejecutivo de Datos y Políticas, Joshua Koran, aclara algunas de las ideas equivocadas más importantes sobre la segmentación en la industria de la publicidad. (419 words, Dec 5, 2021) - [5 idee sbagliate sull’addressability e la pubblicità addressable | IT - Criteo](/content/it/blog/5-idee-sbagliate-sulladdressability-e-la-pubblicita-addressable.html): L’EVP di Data and Policy, Joshua Koran, ci chiarisce alcune delle più diffuse idee sbagliate sull’addressability nel settore dell’advertising. (1,506 words, Dec 5, 2021) - [La Holiday Shopping Season 2021 è ancora la più importante | IT - Criteo](/content/it/blog/la-holiday-shopping-season-2021-e-ancora-la-piu-importante.html): In questa stagione delle festività la posta in gioco per i marketer è più alta che mai. Megan Clarken ci dice come approfittare della stagione delle festività, ottimizzando l’efficacia della pubblicità. (1,073 words, Dec 5, 2021) - [Обзор индустрии ритейл медиа в Северной Америке: исследование проведено Forrester Consulting по заказу Criteo | RU - Criteo.com](/content/ru/blog/d0-be-d0-b1-d0-b7-d0-be-d1-80-d0-b8-d0-bd-d0-b4-d1-83-d1-81-d1-82-d1-80-d0-b8-d0-b8-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bc-d0-b5-d0-b4-d0-b8-d0-b0-d0-b2-d1-81-d0-b5-d0-b2-d0-b5-d1-80-d0-bd.html): Главные инсайты исследования маркетологов потребительских товаров в Северной Америке о том, как они пользуются решениями ритейл медиа сегодня и об изменениях, необходимых для задействования всего потенциала ритейл медиа в будущем. (885 words, Dec 3, 2021) - [The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 | Criteo](/content/blog/forrester-wave-sell-side-retail-media-solutions-q3-2021.html): See how Criteo fared in the latest Forrester Wave™ Sell-Side Retail Media Solutions, Q3 2021 report. (246 words, Dec 3, 2021) - [Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors | Criteo](/content/blog/idc-market-share-analysis-report-2020/index.html): Criteo remains the #1 independent ad tech player in IDC's updated digital advertising technology market share analysis report. (622 words, Dec 3, 2021) - [Gartner Magic Quadrant for Ad Tech 2021 | Criteo](/content/blog/gartner-magic-quadrant-for-ad-tech-2021/index.html): Criteo was evaluated in Gartner's updated 2021 Magic Quadrant for Ad Tech report. Read on to see where we landed and how to access the report. (363 words, Dec 3, 2021) - [Итоги распродаж в Черную пятницу 2021 года: следуя тенденции сезона | RU - Criteo.com](/content/ru/blog/d0-b8-d1-82-d0-be-d0-b3-d0-b8-d1-80-d0-b0-d1-81-d0-bf-d1-80-d0-be-d0-b4-d0-b0-d0-b6-d0-b2-d1-87-d0-b5-d1-80-d0-bd-d1-83-d1-8e-d0-bf-d1-8f-d1-82-d0-bd-d0-b8-d1-86-d1-83-2021-d0-b3-d0-be-d0-b4.html): Узнайте о результатах распродаж в Черную пятницу 2021 года в сравнении с прошлым и с 2019 годами (до пандемии). А также ознакомьтесь со статистикой, свидетельствующей о том, что Кибер-месяц продолжает набирать обороты. (837 words, Dec 2, 2021) - [Bilan du Black Friday 2021 : comment poursuivre sur cette lancée ? | FR - Criteo.com](/content/fr/blog/bilan-du-black-friday-2021/index.html): Découvrez nos données sur l’évolution des ventes lors du Black Friday entre 2019 (pré-COVID-19), 2020 et 2021 et l’engouement pour le Cyber Month. (940 words, Dec 2, 2021) - [Отчет Kantar о Состоянии Ecommerce индустрии в 2021: 4 важных инсайта о ритейл медиа | RU - Criteo.com](/content/ru/blog/d0-be-d1-82-d1-87-d0-b5-d1-82-kantar-d0-be-d1-81-d0-be-d1-81-d1-82-d0-be-d1-8f-d0-bd-d0-b8-d0-b8-ecommerce-d0-b8-d0-bd-d0-b4-d1-83-d1-81-d1-82-d1-80-d0-b8-d0-b8-d0-b2-2021-4-d0-b2-d0-b0-d0-b6.html): Отчет Kantar о Состоянии Ecommerce индустрии в 2021: 4 важных инсайта о ритейл медиа | Criteo (792 words, Dec 1, 2021) - [Adressierbarkeit: 5 Missverständnisse in der Werbung von heute | DE - Criteo.com](/content/de/blog/five-addressability-misconceptions-in-advertising-today.html): Joshua Koran, EVP of Data and Policy, räumt mit einigen der größten Missverständnisse in der Werbebranche zum Thema Adressierbarkeit auf. (1,460 words, Dec 1, 2021) - [„Data Privacy als Geschäftsermöglicher“: Diese Advertising- und Commerce Media-Trends sieht Axel Springers Media Impact | DE - Criteo.com](/content/de/blog/data-privacy-als-geschaeftsermoeglicher-diese-advertising-und-commerce-media-trends-sieht-axel-springers-media-impact.html): Advertising-Trends 2022: So bereiten sich Axel Springer und sein Vermarkter Media Impact auf den Wandel in der digitalen Welt vor. (529 words, Nov 30, 2021) - [5 idées reçues sur l’adressabilité dans la publicité actuelle | FR - Criteo.com](/content/fr/blog/five-addressability-misconceptions-in-advertising-today.html): Joshua Koran, vice-président exécutif chargé des données et de la politique de Criteo, dissipe cinq idées reçues les plus répandues sur l’adressabilité en publicité. (1,691 words, Nov 30, 2021) - [Black Friday 2021 Sales Recap: Continuing the Seasonal Momentum | Criteo](/content/blog/black-friday-2021-sales-recap/index.html): Find out how Black Friday 2021 sales compared to last year and to 2019 (pre-pandemic). Plus get stats on how Cyber Month continues to gain traction. (807 words, Nov 30, 2021) - [2022年はどんな色が流行る？～トレンドカラーに見る消費者心理 | JP - Criteo.com](/content/jp/blog/color-trend-2022/index.html): 世相を映すと言われる、トレンドカラー。通説では、景気が良くなると明るい色のアイテムが、悪くなると暗い色のアイテムが売れると言われています。たとえばファッションの場合、景気が悪くなると、華やかな色で印象に残りやすいアイテムよりも着回しがしやすく、どんな場面でも使い回せる「無難な色」のアイテムが好まれるとされています。 (31 words, Nov 29, 2021) - [【イベント報告】Criteo最高テクノロジー責任者のD.Gillが ad:tech tokyo keynote講演に登壇 | JP - Criteo.com](/content/jp/blog/diarmuid-cto-keynote-at-adtech-tokyo/index.html): 2021年11月1日と2日の２日間、今年で13回目を迎えるアジア最大級のマーケティングの国際カンファレンス「ad:tech tokyo （以後、アドテック東京）」が開催されました。今年もリアル会場（東京国際フォーラム）とオンラインのハイブリット開催となりましたが、２年ぶりに会場展示が復活したこともあって会場には多くのマーケターが集まり、久しぶりのリアルでの再会を喜ぶ姿も見られました。 (41 words, Nov 23, 2021) - [Il settore del fashion passa online e sulla parte alta del funnel | IT - Criteo](/content/it/blog/il-settore-del-fashion-passa-online-e-sulla-parte-alta-del-funnel.html): I dati dei nostri fashion retailer partner mostrano come investire subito in soluzioni upper funnel avrà un impatto positivo sulle vendite durante il picco stagionale. (1,186 words, Nov 19, 2021) - [Singles’ Day 2021 Recap: Online Retail and Travel Sales Rise YoY in APAC | Criteo](/content/blog/singles-day-2021-recap/index.html): Our sales data shows a strong Singles' Day for retailers in China and Southeast Asia this year. See which countries and categories won big in 2021. (420 words, Nov 17, 2021) - [Los sectores del lujo y de la moda general registran un gran impulso online y en el Upper Funnel | ES - Criteo](/content/es/blog/moda-se-mueve-online-y-up-funnel/index.html): Los datos de nuestros partners retailers del sector de la moda revelan cómo una inversión temprana en soluciones Upper Funnel contribuirá a aumentar las ventas online durante la Temporada Alta de Compras. (1,022 words, Nov 16, 2021) - [シラフこそクール！飲めるけど敢えて飲まないミレニアル世代が支持ずる「ソバ―キュリアス」とは？ | JP - Criteo.com](/content/jp/blog/is-sober-curious-next-trend/index.html): こうしたコロナ禍による飲酒機会の減少が追い風となって、世界的に支持を集めているのが、体質的にアルコールを受け付けないわけではないのに、敢えてお酒を飲まない「ソバ―キュリアス」という考え方です。 (22 words, Nov 16, 2021) - [Préparer l’avenir : 3 stratégies publicitaires à tester pendant les fêtes | FR - Criteo.com](/content/fr/blog/preparer-lavenir-3-strategies-publicitaires-a-tester-pendant-les-fetes.html): Découvrez trois stratégies de publicité à tester dès maintenant pour réussir vos campagnes pour les fêtes et préparer l’avenir de votre marque. (963 words, Nov 16, 2021) - [Die Luxus- und allgemeine Modebranche zieht es Richtung Online – sie setzt dabei auf den Upper Funnel | DE - Criteo.com](/content/de/blog/die-luxus-und-allgemeine-modebranche-zieht-es-richtung-online-sie-setzt-dabei-auf-den-upper-funnel.html): Die Daten unserer Partner aus der Modebranche zeigen, dass sich eine frühzeitige Investition in Upper Funnel-Lösungen positiv auf die Online-Verkäufe in der Peak Shopping Season auswirkt. (1,041 words, Nov 16, 2021) - [Общий и люксовый сегменты модной индустрии переходят в онлайн и движутся наверх воронки | RU - Criteo.com](/content/ru/blog/d0-bc-d0-be-d0-b4-d0-b0-d0-b4-d0-b2-d0-b8-d0-b6-d0-b5-d1-82-d1-81-d1-8f-d0-be-d0-bd-d0-bb-d0-b0-d0-b9-d0-bd-d0-b8-d0-b2-d0-b2-d0-b5-d1-80-d1-85-d0-b2-d0-be-d1-80-d0-be-d0-bd-d0-ba-d0-b0.html): Данные от наших ритейл-партнеров в модной индустрии показывают, что заблаговременные инвестиции в решения для верхнего уровня воронки продаж помогут увеличить онлайн-продажи в пиковый сезон. (1,020 words, Nov 16, 2021) - [D2C, First-Party Daten und Retail Media: Die zweite Ausgabe unseres Commerce Media Magazins ist da | DE - Criteo.com](/content/de/blog/d2c-first-party-daten-und-retail-media-die-zweite-ausgabe-unseres-commerce-media-magazins-ist-da.html): Nach dem Erfolg der ersten Ausgabe des Commerce Media Magazins präsentiert Criteo nun Ausgabe zwei. Im Mittelpunkt stehen D2C, Retail Media sowie die steigende Bedeutung von First-Party Daten. (656 words, Nov 15, 2021) - [Рекламные стратегии будущего, которые можно испытать уже в эти праздники | RU - Criteo.com](/content/ru/blog/d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d0-bd-d1-8b-d0-b5-d1-81-d1-82-d1-80-d0-b0-d1-82-d0-b5-d0-b3-d0-b8-d0-b8-d0-b1-d1-83-d0-b4-d1-83-d1-89-d0-b5-d0-b3-d0-be-d0-ba-d0-be-d1-82-d0-be-d1-80-d1-8b.html): Читайте о трех праздничных рекламных стратегиях, которые обеспечат успех бизнеса в будущем и могут использоваться маркетологами с выгодой уже сегодня. (775 words, Nov 12, 2021) - [Strategie pubblicitarie da testare durante questa Peak Shopping Season | IT - Criteo](/content/it/blog/strategie-pubblicitarie-da-testare-durante-questa-peak-shopping-season.html): Scopri le tre strategie per le festività che i marketer possono utilizzare per un business di successo, oggi e in futuro. (944 words, Nov 12, 2021) - [Estrategias de publicidad del futuro que puedes probar esta Temporada Alta de Compras, y que funcionarán | ES - Criteo](/content/es/blog/estrategias-de-publicidad-del-futuro-que-puedes-probar-esta-temporada-alta-de-compras-y-que-funcionaran.html): Descubre 3 estrategias de publicidad esta Temporada Alta de Compras que puedes utilizar para tener éxito en el presente, mientras que preparas tu negocio para el futuro. (985 words, Nov 12, 2021) - [Zukunftssichere Werbestrategien, die ihr in dieser Weihnachtssaison testen solltet | DE - Criteo.com](/content/de/blog/zukunftssichere-werbestrategien-die-ihr-in-dieser-weihnachtssaison-testen-solltet.html): In diesem Artikel stellen wir euch drei Strategien für die Weihnachtssaison vor, mit denen Marketer nicht nur kurzfristigen Erfolg erzielen, sondern ihr Geschäft zukunftssicherer gestalten können. (832 words, Nov 12, 2021) - [Criteo Team Wins Global CBDC Challenge with the Monetary Authority of Singapore  | Criteo](/content/blog/criteo-team-wins-global-cbdc-challenge-with-the-monetary-authority-of-singapore.html): Criteo and Secretarium, in collaboration with Intel, were recognized by the Monetary Authority of Singapore (MAS) as one of three winners of their Global Central Bank Digital Currency (CBDC) challenge – out of more than 300 submissions MAS received. (413 words, Nov 11, 2021) - [Per nove italiani su dieci oggi lo shopping è multicanale | IT - Criteo](/content/it/blog/per-nove-italiani-su-dieci-oggi-lo-shopping-e-multicanale.html): I canali digitali sono ormai una presenza costante in tutte le fasi del percorso di acquisto degli italiani e si stima che fra dieci anni quasi due terzi dei consumatori saranno a loro agio con i servizi eCommerce più evoluti. In questo quadro, l’adozione di una strategia omnicanale da parte delle imprese di tutti i settori merceologici diventa la strada necessaria per raggiungere i consumatori online e offline. (751 words, Nov 10, 2021) - [「独身の日」や「ブラックフライデー」って、いつ？ 今さら聞けない世界の「お買い物イベント」の由来と今年の展望 | JP - Criteo.com](/content/jp/blog/popular-commerce-events-in-the-world/index.html): 11月に入り、今年も年末商戦がスタートしました。一昔前までは年末商戦は12月に入ってから・・・という認識が一般的でしたが、ここ数年は世界各地で11月中に大々的なお買い物イベント（セール）が連続して行われるようになり、その盛り上がりが冷めやらぬまま年末商戦に突入・・・ (25 words, Nov 9, 2021) - [The Luxury and General Fashion Industries Move Online and Up the Funnel | Criteo](/content/blog/fashion-moves-online-and-up-funnel/index.html): Data from our fashion retailer partners shows how an early investment in upper funnel solutions will positively impact online sales for peak season. (1,101 words, Nov 8, 2021) - [2021年のブラックフライデー：消費者アンケートから得られたインサイト | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-81-ae-e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc.html): 4,000人以上の消費者を対象に実施したCriteoのグローバル調査をもとに、2021年のブラックフライデーのオンラインおよび実店舗でのトレンドや、彼らのショッピングの計画についてご紹介します。 (111 words, Nov 4, 2021) - [비디오 광고 트렌드: 2021 설문 조사에서 얻은 3가지 교훈 | KR - Criteo](/content/kr/blog/2021-eb-b9-84-eb-94-94-ec-98-a4-ea-b4-91-ea-b3-a0-ed-8a-b8-eb-a0-8c-eb-93-9c.html): 2021년 글로벌 소비자 설문 조사에서 얻은 인사이트를 바탕으로 더 나은 비디오 광고 캠페인을 구축하는 세 가지 방법에 대해 알아보십시오. (747 words, Nov 4, 2021) - [Тренды видео рекламы: 3 ценных инсайта из наших исследований 2021 года | RU - Criteo.com](/content/ru/blog/2021-d1-82-d1-80-d0-b5-d0-bd-d0-b4-d1-8b-d0-b2-d0-b8-d0-b4-d0-b5-d0-be-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d1-8b.html): Узнайте о трех способах повышения эффективности видео рекламы с помощью ценных инсайтов из наших исследований 2021 года. (780 words, Nov 2, 2021) - [Innovando en la segmentación: 3 campañas publicitarias que puedes poner a prueba ahora | ES - Criteo](/content/es/blog/innovando-en-la-segmentacion-3-campanas-publicitarias-que-puedes-poner-a-prueba-ahora.html): Prepárate para el futuro de la publicidad segmentada online probando ahora estas 3 campañas. (2,289 words, Oct 29, 2021) - [Oltre l’addressability: 3 campagne pubblicitarie da provare ora | IT - Criteo](/content/it/blog/oltre-laddressability-3-campagne-pubblicitarie-da-provare-ora.html): Per prepararti sul futuro dell’addressable advertising online, prova oggi stesso queste tre campagne. (1,661 words, Oct 28, 2021) - [【開催報告】Criteoウェビナー第４弾「国内外のベストプラクティスから紐解く2021年の年末商戦の勝ちパターンを予測」 | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91criteo-e3-82-a6-e3-82-a7-e3-83-93-e3-83-8a-e3-83-bc-e7-ac-ac-ef-bc-94-e5-bc-be-e3-80-8c-e5-9b-bd-e5-86-85-e5-a4-96-e3-81-ae-e3-83-99-e3-82-b9.html): Criteでは去る10月15日、トレンド評論家の牛窪　恵さんをゲストに迎え、Criteoウェビナー第４弾「国内外のベストプラクティスから紐解く2021年の年末商戦の勝ちパターンを予測」を開催しました。今回のブログではその概要をかいつまんでご紹介します。 (51 words, Oct 26, 2021) - [Prendre de l’avance sur l’adressabilité : 3 campagnes publicitaires à tester dès maintenant | FR - Criteo.com](/content/fr/blog/prendre-de-lavance-sur-ladressabilite-3-campagnes-publicitaires-a-tester-des-maintenant.html): Préparez-vous à l’avenir de la publicité adressable en ligne en testant dès maintenant ces trois campagnes. (767 words, Oct 26, 2021) - [Der Adressierbarkeit einen Schritt voraus: Drei Arten von Werbekampagnen, die ihr jetzt testen solltet | DE - Criteo.com](/content/de/blog/der-adressierbarkeit-einen-schritt-voraus-drei-arten-von-werbekampagnen-die-ihr-jetzt-testen-solltet.html): Bereitet euch jetzt auf die Zukunft der adressierbaren Online-Werbung vor, indem ihr diese drei Kampagnenarten testet. (1,344 words, Oct 26, 2021) - [Netcomm Forum Industries: il commercio digitale guida l’innovazione | IT - Criteo](/content/it/blog/netcomm-forum-industries-il-commercio-digitale-guida-linnovazione.html): La nuova edizione del Netcomm Forum Industries, l’evento organizzato da Netcomm – il Consorzio del commercio digitale italiano – ha approfondito l’evoluzione di tre settori chiave dell’economia italiana: Fashion&Lifestyle, Food&Grocery e On-Life Health. (664 words, Oct 26, 2021) - [Segni positivi per il digital content: +21% la spesa per i contenuti digitali, + 9% gli investimenti adv | IT - Criteo](/content/it/blog/segni-positivi-per-il-digital-content-21-la-spesa-per-i-contenuti-digitali-9-gli-investimenti-adv.html): Un mercato che cresce a doppia cifra (+21%) anche dopo l’aumento del 39% registrato nel 2020. Continua il trend positivo per i contenuti digitali, dai podcast, alla musica, dalle news al gaming, fino all’entertainment, che nel 2021 sono arrivati a sfiorare i 3 miliardi di euro. Non solo. Dopo la frenata provocata dalla pandemia, nel 2021 riprendono a crescere gli investimenti in advertising (+9%) sui contenuti e sulle piattaforme di distribuzione, superando la quota di 1 miliardo di euro.  (788 words, Oct 26, 2021) - [Le nuove priorità e strategie dei marketer italiani, con il digitale al centro | IT - Criteo](/content/it/blog/le-nuove-priorita-e-strategie-dei-marketer-italiani-con-il-digitale-al-centro.html): Quanto è successo nel 2020 e 2021 ci ha messi di fronte a un mondo nuovo e a una rivoluzione nel modo di fare business e fare marketing. Dai canali utilizzati per coinvolgere i clienti, ai flussi di lavoro interni, sono cambiate molte cose. (527 words, Oct 26, 2021) - [Cómo comprarán los consumidores la Temporada Alta de Compras de 2021 | ES - Criteo](/content/es/blog/como-compraran-los-consumidores-la-temporada-alta-de-compras-de-2021.html): ¿Cómo será la Temporada Alta de Compras de 2021? Hemos encuestado a 3.900 consumidores de todo el mundo para descubrir cuáles son sus planes de compra. (818 words, Oct 22, 2021) - [Vendas no quarto trimestre de 2021: 5 tendências para ficar de olho | BR - Criteo.com](/content/br/blog/vendas-no-quarto-trimestre-de-2021-5-tendencias-para-ficar-de-olho.html): Antecipe como os consumidores descobrirão produtos e tomarão decisões de compra com nossas previsões para o quarto trimestre de 2021. (1,421 words, Oct 21, 2021) - [LGDP e seus impactos no seu negócio online | BR - Criteo.com](/content/br/blog/lgdp-e-seus-impactos-no-seu-negocio-online/index.html): Ainda com dúvidas de como se adequar à nova Lei Geral de Proteção de Dados em vigor? Clique aqui e te ajudamos! (1,029 words, Oct 21, 2021) - [Мы в Criteo узнали мнения топ-менеджмента сферы медиа об идентификации | RU - Criteo.com](/content/ru/blog/d0-bc-d1-8b-d0-b2-criteo-d1-83-d0-b7-d0-bd-d0-b0-d0-bb-d0-b8-d0-bc-d0-bd-d0-b5-d0-bd-d0-b8-d1-8f-d1-82-d0-be-d0-bf-d0-bc-d0-b5-d0-bd-d0-b5-d0-b4-d0-b6-d0-bc-d0-b5-d0-bd-d1-82-d0-b0-d1-81-d1-84.html): Google отменит использование сторонних cookie-файлов в браузере Chrome в конце 2023 года — это означает, что следующие два года станут решающими ля всей индустрии рекламных технологий. Помимо этого, отмена IDFA вызывает у паблишеров все больше сомнений и необходимость серьезной подготовки к новой эре в digital рекламе. (593 words, Oct 21, 2021) - [Festtagssaison ist Commerce-Saison: Aktions- und Feiertage für das vierte Quartal 2021 | DE - Criteo.com](/content/de/blog/festtagssaison-ist-commerce-saison-aktions-und-feiertage-fuer-das-vierte-quartal-2021.html): Ganz hoch im Kurs stehen in der Peak Shopping Season in Deutschland die Weihnachtsfesttage Ende Dezember, aber auch schon der November hat es mit Black Friday, Gray Thursday und Cyber Monday in sich. In den letzten Jahren wurde es immer schwieriger, die Aufmerksamkeit der Konsumenten in dieser Zeit für sich zu gewinnen. (591 words, Oct 21, 2021) - [Come acquisteranno i consumatori durante la Peak Shopping Season 2021 | IT - Criteo](/content/it/blog/come-acquisteranno-i-consumatori-durante-la-peak-shopping-season-2021.html): Come sarà lo shopping per le festività nel 2021? Abbiamo intervistato 3.900 consumatori nel mondo per avere un’idea dei loro programmi di shopping. (790 words, Oct 21, 2021) - [Trends im Video-Advertising: Drei Lehren aus unseren Umfrageergebnissen von 2021 | DE - Criteo.com](/content/de/blog/trends-im-video-advertising-drei-lehren-aus-unseren-umfrageergebnissen-von-2021.html): Wir stellen euch drei Möglichkeiten vor, eine bessere Videowerbestrategie zu entwickeln – basierend auf weiteren Erkenntnissen aus unserer globalen Umfrage 2021. (979 words, Oct 20, 2021) - [So shoppen die Konsumenten in der Weihnachtssaison 2021 | DE - Criteo.com](/content/de/blog/so-shoppen-die-konsumenten-in-der-weihnachtssaison-2021.html): Wie wird das Weihnachtsgeschäft im Jahr 2021 aussehen? Wir haben 3.900 Konsumenten weltweit befragt, um einen Eindruck von ihren Shopping-Plänen zu erhalten. (623 words, Oct 19, 2021) - [緊急事態宣言解除！ポストコロナ時代に選ばれる旅のスタイルは？ | JP - Criteo.com](/content/jp/blog/e7-b7-8a-e6-80-a5-e4-ba-8b-e6-85-8b-e5-ae-a3-e8-a8-80-e8-a7-a3-e9-99-a4-ef-bc-81-e3-83-9d-e3-82-b9-e3-83-88-e3-82-b3-e3-83-ad-e3-83-8a-e6-99-82-e4-bb-a3-e3-81-ab-e9-81-b8-e3-81-b0-e3-82-8c-e3-82-8b.html): 2021年9月30日、緊急事態宣言が全面解除されました。その証拠に、10月に入ってから各交通機関や旅行会社の予約状況は揃って増加に転じています。 (39 words, Oct 19, 2021) - [注目の新業態OMOとは？ | JP - Criteo.com](/content/jp/blog/e6-b3-a8-e7-9b-ae-e3-81-ae-e6-96-b0-e6-a5-ad-e6-85-8bomo-e3-81-a8-e3-81-af-ef-bc-9f.html): OMOはOnline Merges with Offlineの略語で、直訳すると「オンラインとオフラインの融合」、つまりユーザーがチャネルの違いを意識せずに買い物やサービスの利用ができるように、オンラインとオフラインを分けずに一貫したマーケティング戦略を構築していこうという考え方のこと。 (73 words, Oct 19, 2021) - [Criteo ouve respeitados executivos de mídia sobre identidade | BR - Criteo.com](/content/br/blog/criteo-ouve-respeitados-executivos-de-midia-sobre-identidade.html): O Google já anunciou para fins de 2023 a desativação dos third-party cookies no Chrome — por isso, os dois próximos anos serão cruciais para a adtech. As mudanças no IDFA também fazem parte do mix de novidades, o que só faz acirrar as preocupações dos publishers enquanto se preparam para uma nova era. (703 words, Oct 19, 2021) - [2021年ホリデーシーズンの予測：注目すべき5つのトレンド | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e3-81-ae-e4-ba-88-e6-b8-ac-ef-bc-9a-e6-b3-a8-e7-9b-ae-e3-81-99-e3-81-b9-e3-81-8d5-e3-81-a4-e3-81-ae-e3-83-88.html): Criteoの2021年のホリデーシーズン予測をもとに、消費者がどのように商品を発見・購入するのかを把握し、年末商戦に備えましょう。 (137 words, Oct 18, 2021) - [アドレサビリティ戦略で先行する：今すぐ試すべき3つの広告キャンペーン | JP - Criteo.com](/content/jp/blog/getting-ahead-of-addressability-3-campaigns-to-test-now.html): オンライン環境におけるアドレサブル広告の未来に備え、今すぐ試すべき3つのキャンペーンについて説明します。 (24 words, Oct 17, 2021) - [Criteo Expert と Criteo SMB　Project、スタートしました！ | JP - Criteo.com](/content/jp/blog/criteo-expert-e3-81-a8-criteo-smb-e3-80-80project-e3-80-81-e3-82-b9-e3-82-bf-e3-83-bc-e3-83-88-e3-81-97-e3-81-be-e3-81-97-e3-81-9f-ef-bc-81.html): Criteoではこのほど、ビジネス領域拡大に向けた取り組みの一環として、ページ流入数の比較的少ないサイトへの広告配信を行う実証実験「Criteo SMB（Small and Medium Business）Project」を開始いたしました。 (84 words, Oct 15, 2021) - [Vol.3 Criteo Expert に聞く 「サードパーティCookieの廃止にどう取り組む？」 | JP - Criteo.com](/content/jp/blog/vol-3-criteo-expert-e3-81-ab-e8-81-9e-e3-81-8f-e3-80-8c-e3-82-b5-e3-83-bc-e3-83-89-e3-83-91-e3-83-bc-e3-83-86-e3-82-a3cookie-e3-81-ae-e5-bb-83-e6-ad-a2-e3-81-ab-e3-81-a9-e3-81-86-e5-8f-96-e3-82-8a.html): Criteoのプロダクトに精通し、すぐれた運用成果を挙げているCriteo　Expertの皆さんへのインタビュー。第３弾はサードパーティCookieの廃止への対応についてご意見を伺うとともに、Expertとして今後、取り組んでみたいことについて教えていただきました。 (94 words, Oct 14, 2021) - [Vol.2 Criteo Expert に聞く 「リタゲからフルファネルへ～Criteo運用の課題」 | JP - Criteo.com](/content/jp/blog/vol-2-criteo-expert-e3-81-ab-e8-81-9e-e3-81-8f-e3-80-8c-e3-83-aa-e3-82-bf-e3-82-b2-e3-81-8b-e3-82-89-e3-83-95-e3-83-ab-e3-83-95-e3-82-a1-e3-83-8d-e3-83-ab-e3-81-b8-ef-bd-9ecriteo-e9-81-8b-e7-94-a8.html): Criteoのプロダクトに精通し、すぐれた運用成果を挙げているCriteo　Expertの皆さんへのインタビュー。第２弾は、フルファネルでのCriteoの活用法とその課題についてお話を伺いました。 (57 words, Oct 13, 2021) - [Publicité vidéo, l’atout séduction auprès des consommateurs | FR - Criteo.com](/content/fr/blog/publicite-video-latout-seduction-aupres-des-consommateurs.html): Il y a quelques semaines, nous avons publié un rapport sur les principales tendances d’achat pour les fêtes de fin d’année. D’après nos conclusions, les publicités vidéo prennent le pas sur les autres canaux de recherche. En effet, chaque jour, les consommateurs français passent de nombreuses heures devant des services de streaming vidéo, ce qui représente une véritable manne pour les annonceurs. (1,077 words, Oct 13, 2021) - [Vol.1 Criteo Expert に聞く 「Criteo　運用の心構え」 | JP - Criteo.com](/content/jp/blog/vol-1-criteo-expert-e3-81-ab-e8-81-9e-e3-81-8f-e3-80-8ccriteo-e3-80-80-e9-81-8b-e7-94-a8-e3-81-ae-e5-bf-83-e6-a7-8b-e3-81-88-e3-80-8d.html): 2021年、Criteoのプロダクトに精通し、すぐれた運用成果を挙げている個人を認定するCriteo　Expert制度がスタート！本ブログシリーズでは、栄えある初年度のExpertに認定された３名の皆様にインタビュー。初回はCriteo運用にあたっての心構えについて伺いました。 (70 words, Oct 12, 2021) - [Офлайн-шопинг вернулся. Надолго ли? | RU - Criteo.com](/content/ru/blog/d0-be-d1-84-d0-bb-d0-b0-d0-b9-d0-bd-d1-88-d0-be-d0-bf-d0-b8-d0-bd-d0-b3-d0-b2-d0-b5-d1-80-d0-bd-d1-83-d0-bb-d1-81-d1-8f-d0-bd-d0-b0-d0-b4-d0-be-d0-bb-d0-b3-d0-be-d0-bb-d0-b8.html): Как рост случаев заболеваемости COVID-19 скажется на офлайн-шопинге? Мы изучили данные за прошлый год, чтобы понять, как покупатели будут совершать покупки в ближайшие недели. (648 words, Oct 12, 2021) - [cookieなき世界のキーワードは「アドレサブル」と「コンテクスチュアル」 | JP - Criteo.com](/content/jp/blog/cookie-e3-81-aa-e3-81-8d-e4-b8-96-e7-95-8c-e3-81-ae-e3-82-ad-e3-83-bc-e3-83-af-e3-83-bc-e3-83-89-e3-81-af-e3-80-8c-e3-82-a2-e3-83-89-e3-83-ac-e3-82-b5-e3-83-96-e3-83-ab-e3-80-8d-e3-81-a8-e3-80-8c.html): これまでサードパーティーcookieにもとづいたターゲティング広告によって収益を得て来たメディアや広告業界では、cookieなき世界でいかに収益を得るのかが喫緊の課題となっています。 (106 words, Oct 11, 2021) - [L’influenza degli annunci in formato video | IT - Criteo](/content/it/blog/linfluenza-degli-annunci-in-formato-video/index.html): Criteo ha recentemente lanciato un report che analizza le principali tendenze per la stagione dello shopping 2021. Come ogni anno, la peak shopping season comincia con il Black Friday e finisce dopo Natale. Abbiamo presentato una serie di dati che mostrano il comportamento dei consumatori e le loro nuove abitudini di acquisto. (801 words, Oct 11, 2021) - [コロナ禍で変わる「お祝い」のカタチ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e3-80-8c-e3-81-8a-e7-a5-9d-e3-81-84-e3-80-8d-e3-81-ae-e3-82-ab-e3-82-bf-e3-83-81.html): 今年も七五三の季節がやってきました。七五三は子供の健やかな健康を祈って行われる日本独自の行事で、毎年11月15日前後に３歳と5歳の男の子、3歳と７歳の女の子がいる家庭で祝われます。 (25 words, Oct 11, 2021) - [How Consumers Will Shop in the 2021 Holiday Season | Criteo](/content/blog/2021-holiday-consumer-shopping-trends/index.html): What will holiday shopping look like in 2021? We surveyed 3,900 consumers globally to get a pulse on their shopping plans. (245 words, Oct 8, 2021) - [Прогноз по праздничному шопингу 2021: 5 главных трендов | RU - Criteo.com](/content/ru/blog/2021-holiday-shopping-trends/index.html): Предскажите способы поиска и приобретения товаров покупателями с помощью нашего прогноза по праздничному шопингу в 2021 году. (548 words, Oct 8, 2021) - [地方移住、戸建て志向、マンション価格高騰 ～長引くコロナ禍、不動産市場はどう変わった？ | JP - Criteo.com](/content/jp/blog/e5-9c-b0-e6-96-b9-e7-a7-bb-e4-bd-8f-e3-80-81-e6-88-b8-e5-bb-ba-e3-81-a6-e5-bf-97-e5-90-91-e3-80-81-e3-83-9e-e3-83-b3-e3-82-b7-e3-83-a7-e3-83-b3-e4-be-a1-e6-a0-bc-e9-ab-98-e9-a8-b0-ef-bd-9e-e9-95-b7.html): リモートワークの普及や外出自粛で在宅時間が増えたこと、通勤回数が減ったことなどを理由に、住まいのあり方を見直す人が増えていると言われています。 (25 words, Oct 7, 2021) - [Principais tendências para as compras sazonais de 2021: Mexa-se cedo e aproveite a mídia de vídeo | BR - Criteo.com](/content/br/blog/principais-tendencias-para-as-compras-sazonais-de-2021-mexa-se-cedo-e-aproveite-a-midia-de-video.html): As datas que fazem a festa do comércio estão perto, e a Criteo está de olho no que vem forte por aí. (937 words, Oct 7, 2021) - [Getting Ahead of Addressability: 3 Ad Campaigns to Test Now | Criteo](/content/blog/getting-ahead-of-addressability-3-campaigns-to-test-now.html): Prepare for the future of addressable advertising online by testing these three campaigns now. (1,449 words, Oct 7, 2021) - [ダイナミックリターゲティング×Vtuberを活用した効果的なプロモーションとは？ | JP - Criteo.com](/content/jp/blog/e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0xvtuber-e3-82-92-e6-b4-bb-e7-94-a8-e3-81-97-e3-81-9f-e5-8a-b9.html): CriteoとDMMスクラッチ、にじさんじは10月22日（金）16時～、ウェビナー「ダイナミックリターゲティングとVtuberを活用した効果的なプロモーション」を共催します。Criteoからは蜂須賀亮が登壇、DMMスクラッチ、にじさんじの各担当者とともに、ダイナミックリターゲティングとVtuberを組み合わせたプロモーションの可能性を探ります。皆様、どうぞふるってご参加ください。 (34 words, Oct 6, 2021) - [Criteo и Microsoft запускают партнерство в Native Display | RU - Criteo.com](/content/ru/blog/criteo-d0-b8-microsoft-d0-b7-d0-b0-d0-bf-d1-83-d1-81-d0-ba-d0-b0-d1-8e-d1-82-d0-bf-d0-b0-d1-80-d1-82-d0-bd-d0-b5-d1-80-d1-81-d1-82-d0-b2-d0-be-d0-b2-native-display.html): Вполне очевидно, почему нативная реклама растет из года в год. Нативная реклама позволяет рекламодателям лучше соответствовать контенту, в котором она показывается, от внешнего вида до функции. С точки зрения пользователя (353 words, Oct 6, 2021) - [Principais lições do Criteo Holiday Summit 2021 | BR - Criteo.com](/content/br/blog/principais-licoes-do-criteo-holiday-summit-2021/index.html): Realizamos um encontro virtual para ajudar os profissionais de marketing. (413 words, Oct 6, 2021) - [Video Advertising Trends: 3 Lessons from Our 2021 Survey Findings | Criteo](/content/blog/2021-video-advertising-trends/index.html): Learn about three ways to build better video advertising campaigns based on insights from our 2021 global consumer survey. (799 words, Oct 6, 2021) - [今年のハロウィーンはさらに「バーチャル」に進化、リアルイベントも徐々に復活？ | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e5-b9-b4-e3-81-ae-e3-83-8f-e3-83-ad-e3-82-a6-e3-82-a3-e3-83-bc-e3-83-b3-e3-81-af-e3-81-95-e3-82-89-e3-81-ab-e3-80-8c-e3-83-90-e3-83-bc-e3-83-81-e3-83-a3-e3-83-ab-e3-80-8d-e3-81-ab-e9-80-b2.html): 解除後の感染状況がどうなるかが不明なため、今年のハロウィーンシーズンは、期待と不安の入り混じった独特の雰囲気の中で過ごすことになりそうです。 (56 words, Oct 5, 2021) - [Holiday Summit Criteo 2021 : les principaux points à retenir | FR - Criteo.com](/content/fr/blog/holiday-summit-criteo-2021-les-principaux-points-a-retenir.html): Nous avons organisé une conférence virtuelle pour aider les spécialistes du marketing à planifier leurs stratégies publicitaires pour les fêtes de fin d’année. Voici les principaux points à retenir. (732 words, Oct 5, 2021) - [The State of Video & Connected TV: Das solltet ihr über die zukunftsichere Werbeform wissen | DE - Criteo.com](/content/de/blog/the-state-of-video-connected-tv-das-solltet-ihr-ueber-die-zukunftsichere-werbeform-wissen.html): Wir über 1.000 Konsumenten aus Deutschland befragt haben, um mehr über ihre Lieblingsinhalte und Werbepräferenzen herauszufinden, aber auch über aktuelle Zuschauertrends: Über die Hälfte der Deutschen nutzt mehr kostenpflichtige Streaming-Dienste als noch vor kurzem. Fast genauso viele schauen mehr kostenlose Angebote. (746 words, Oct 5, 2021) - [Previsioni per la stagione dello shopping 2021: 5 tendenze da tenere d'occhio | IT - Criteo](/content/it/blog/2021-tendenze-shopping-vacanze/index.html): Scopri in anticipo come i consumatori cercheranno prodotti e prenderanno decisioni di acquisto grazie alle nostre previsioni sulla Peak Shopping Season 2021. (430 words, Oct 4, 2021) - [Black Friday 2021: Trend delle vendite globali e strategie di marketing | IT - Criteo](/content/it/blog/black-friday-2021-marketing/index.html): Esplora i dati sulle vendite globali e sul percorso di acquisto necessari per creare la tua strategia di marketing intelligente per il Black Friday e il Cyber Month. (605 words, Oct 3, 2021) - [【参加報告】　「Makuake　ミライカンファレンス」にCriteo 中村祐介が登壇 | JP - Criteo.com](/content/jp/blog/e3-80-8cmakuake-e3-80-80-e3-83-9f-e3-83-a9-e3-82-a4-e3-82-ab-e3-83-b3-e3-83-95-e3-82-a1-e3-83-ac-e3-83-b3-e3-82-b9-e3-80-8d-e3-81-abcriteo-e4-b8-ad-e6-9d-91-e7-a5-90-e4-bb-8b-e3-81-8c-e7-99-bb.html): 2021年９月12日、「Makuake　ミライカンファレンス2021@オンライン」が開催され、Criteoも協賛企業として参加しました。 (37 words, Oct 1, 2021) - [Anuncios en formato vídeo: los nuevos protagonistas del Internet Abierto | ES - Criteo](/content/es/blog/anuncios-en-formato-video-los-nuevos-protagonistas-del-internet-abierto.html): En los últimos años el vídeo online se ha posicionado entre una de las estrategias más influyentes para la temporada de ventas de 2021. Viendo este crecimiento, desde Criteo hemos lanzado una encuesta sobre el uso del vídeo y el CTV, el Criteo State of Video an Connected TV Survey 2021. que ha sido respondida por cerca de 10.000 personas en todo el mundo, con el fin de poder ofreceros más datos sobre esta poderosa tendencia. (1,296 words, Sep 30, 2021) - [DMEXCO Masterclass with Douglas and SYZYGY Performance: How Commerce Media is Changing the Role of Retail | Criteo](/content/blog/dmexco-masterclass-commerce-media/index.html): In this DMEXCO Masterclass summary, three experts share their thoughts about the new role of commerce and the rise of commerce media. (1,248 words, Sep 30, 2021) - [約7割が購入意欲あり！「自分のために」観葉植物を買う人が急増中 | JP - Criteo.com](/content/jp/blog/e7-b4-847-e5-89-b2-e3-81-8c-e8-b3-bc-e5-85-a5-e6-84-8f-e6-ac-b2-e3-81-82-e3-82-8a-ef-bc-81-e3-80-8c-e8-87-aa-e5-88-86-e3-81-ae-e3-81-9f-e3-82-81-e3-81-ab-e3-80-8d-e8-a6-b3-e8-91-89-e6-a4-8d-e7-89-a9.html): 中央卸売市場の取扱数、前年比18%増 コロナ禍が長引く中、すっかり「ニューノーマルな」生活に慣れてきた私たち。 […] (23 words, Sep 30, 2021) - [Che cos’è l’ecosistema del commerce media | IT - Criteo](/content/it/blog/commerce-media-ecosystem-explained/index.html): Scopri gli attori interconnessi che compongono l'ecosistema dei media commerciali e di cosa hanno bisogno per avere successo. (569 words, Sep 29, 2021) - [急成長するデジタル音声広告市場、 2025年の市場規模は420億円に | JP - Criteo.com](/content/jp/blog/e6-80-a5-e6-88-90-e9-95-b7-e3-81-99-e3-82-8b-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e9-9f-b3-e5-a3-b0-e5-ba-83-e5-91-8a-e5-b8-82-e5-a0-b4-e3-80-81-2025-e5-b9-b4-e3-81-ae-e5-b8-82-e5-a0-b4-e8-a6-8f.html): 音声メディア市場の拡大に伴い、デジタル音声広告市場（インターネットを通して配信される、音声を主軸とした広告）も急成長を続けています。 (88 words, Sep 29, 2021) - [デジタル広告ガイド 2021：オーディエンスのターゲティングとパーソナライゼーションを見直す | JP - Criteo.com](/content/jp/blog/digital-advertising-guide-2021/index.html): オーディエンスのターゲティングオプションに加え、サードパーティcookie廃止後の世界でプライバシー保護とパーソナライゼーションを両立させる方法をご紹介します。 (32 words, Sep 28, 2021) - [ファーストパーティ・メディアネットワークとは？ | JP - Criteo.com](/content/jp/blog/what-is-the-first-party-media-network/index.html): Criteoのファーストパーティ・メディア・ネットワークにより、マーケターとメディアオーナーはファーストパーティデータを接続、強化、活性化することができます。 (56 words, Sep 27, 2021) - [異業種からも続々参入！広がる「フローズンエコノミー」 | JP - Criteo.com](/content/jp/blog/e7-95-b0-e6-a5-ad-e7-a8-ae-e3-81-8b-e3-82-89-e3-82-82-e7-b6-9a-e3-80-85-e5-8f-82-e5-85-a5-ef-bc-81-e5-ba-83-e3-81-8c-e3-82-8b-e3-80-8c-e3-83-95-e3-83-ad-e3-83-bc-e3-82-ba-e3-83-b3-e3-82-a8-e3-82-b3.html): 新型コロナウイルスの感染拡大による食生活の変化を受け、今、家庭用冷凍食品市場が大きく伸びています。 (37 words, Sep 22, 2021) - [dmexco Masterclass mit Douglas und SYZYGY Performance: Wie Commerce Media die Rolle des Handels verändert | DE - Criteo.com](/content/de/blog/dmexco-masterclass-mit-douglas-und-syzygy-performance-wie-commerce-media-die-rolle-des-handels-veraendert.html): 2021 ist ein Jahr der Umbrüche, das nicht nur für Konsumenten, sondern auch für Marketer und Händler eine Zeitenwende markiert. Die Corona-Pandemie hat unser aller Leben signifikant verändert und dabei den Onlinehandel und neue Omnichannel-Konzepte befeuert. Um den sich wandelnden Kundenbedürfnissen gerecht zu werden, muss sich auch der Handel neu erfinden, nicht nur am POS. […] (677 words, Sep 21, 2021) - [I 5 trend che influenzeranno la peak shopping season. Scoprili in un nuovo webinar di Criteo | IT - Criteo](/content/it/blog/i-5-trend-che-influenzeranno-la-peak-shopping-season-scoprili-in-un-nuovo-webinar-di-criteo.html): Criteo ha ripreso la consuetudine di incontrare clienti, partner e la sua community, attraverso degli incontri tematici virtuali. (762 words, Sep 21, 2021) - [Главные инсайты с праздничного саммита Criteo Holiday Summit 2021 | RU - Criteo.com](/content/ru/blog/d0-b3-d0-bb-d0-b0-d0-b2-d0-bd-d1-8b-d0-b5-d0-b8-d0-bd-d1-81-d0-b0-d0-b9-d1-82-d1-8b-d1-81-d0-bf-d1-80-d0-b0-d0-b7-d0-b4-d0-bd-d0-b8-d1-87-d0-bd-d0-be-d0-b3-d0-be-d1-81-d0-b0-d0-bc-d0-bc-d0-b8.html): Мы в Criteo провели онлайн саммит, чтобы помочь маркетологам спланировать рекламные стратегии в грядущий праздничный сезон. Вот несколько основных выводов. (445 words, Sep 21, 2021) - [2021年のコンテクスチュアル・ターゲティング：Cookie廃止までに知っておくべきこと | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-81-ae-e3-82-b3-e3-83-b3-e3-83-86-e3-82-af-e3-82-b9-e3-83-81-e3-83-a5-e3-82-a2-e3-83-ab-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): コンテクスチュアル・ターゲティングは、サードパーティCookieに依存せずに広告を配信する方法であり、広告主、パブリッシャー、消費者に多くのメリットをもたらします。 (39 words, Sep 21, 2021) - [Las principales tendencias para la temporada de compras 2021: apuesta por la inmediatez y el formato en vídeo | ES - Criteo](/content/es/blog/las-principales-tendencias-para-la-temporada-de-compras-2021-apuesta-por-la-inmediatez-y-el-formato-en-video.html): Dada la proximidad a las fechas de compra más importantes del año, Criteo expone las principales tendencias de la temporada. (968 words, Sep 20, 2021) - [コロナ禍のワーケーションや旅行に「断食」が人気 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ae-e3-83-af-e3-83-bc-e3-82-b1-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-e3-82-84-e6-97-85-e8-a1-8c-e3-81-ab-e3-80-8c-e6-96-ad-e9-a3-9f-e3-80-8d-e3-81-8c-e4-ba-ba.html): 長引くコロナ禍で外に出る機会が減り、体が重い・・・という方も多いのではないでしょうか。特に自宅でテレワークをしている場合は、平日はほぼ１日中自宅で仕事という生活で運動不足になり、体重増加や精神的なストレス、睡眠障害などに悩む人も少なくないでしょう。そんな悩みを解消する手段として、「断食」や「ファスティング」に注目が集まっています。 (17 words, Sep 19, 2021) - [eCommerce: buone le prospettive, ma non mancano le zone d’ombra | IT - Criteo](/content/it/blog/ecommerce-buone-le-prospettive-ma-non-mancano-le-zone-dombra.html): Con la fine dei lockdown, il settore dell’eCommerce sta vivendo un ridimensionamento fisiologico e prevedibile e i giganti delle vendite online stanno rivedendo al ribasso le stime per l’anno in corso. (669 words, Sep 17, 2021) - [Che cosa sono i dati sul commerce? | IT - Criteo](/content/it/blog/che-cosa-sono-i-dati-sul-commerce/index.html): Il commerce media non può esistere senza i dati sul commerce. Scopri che cosa sono e come puoi utilizzarli per generare risultati nel commerce. (766 words, Sep 17, 2021) - [Il retail onsite display è una strategia vincente che non usi, ma che dovresti usare | IT - Criteo](/content/it/blog/il-retail-onsite-display-e-una-strategia-vincente-che-non-usi-ma-che-dovresti-usare.html): Il retail display onsite è l’equivalente online delle etichette promozionali e dei display per POS dei negozi fisici. Scopri che cos’è e perché è necessario. (1,034 words, Sep 16, 2021) - [El Retail Onsite Display es una estrategia de moda que no estás utilizando, pero por la que deberías apostar | ES - Criteo](/content/es/blog/el-retail-onsite-display-es-una-estrategia-de-moda-que-no-estas-utilizando-pero-por-la-que-deberias-apostar.html): El Retail Onsite Display es el equivalente online de los expositores de estanterías y de los puntos de venta en las tiendas físicas. Descubre todo sobre él y por qué lo necesitas. (1,170 words, Sep 16, 2021) - [Tipps und Trends zur Peak Shopping Season 2021 in Deutschland | DE - Criteo.com](/content/de/blog/tipps-und-trends-zur-peak-shopping-season-2021-in-deutschland.html): Die Shopping Hochsaison des Jahres steht kurz bevor. Doch was sind die erfolgstreibenden Strategien für den Handel im anstehenden goldenen Quartal, besonders nach den immensen Veränderungen der letzten Monate? Genau dieser Frage haben wir uns am 16. September beim Peak Season Summit von Criteo gewidmet. (575 words, Sep 16, 2021) - [First-Party Data Activation: 3 Unique Strategies for Media Owners | Criteo](/content/blog/first-party-data-activation-strategies-for-media-owners.html): Explore how publishers can channel their first-party data into new revenue streams and, in turn, realize higher yields. (858 words, Sep 15, 2021) - [Die Hochsaison naht: Der Peak Shopping Season Summit 2021 | DE - Criteo.com](/content/de/blog/die-hochsaison-naht-der-peak-shopping-season-summit-2021.html): Wer in dieser Peak Shopping Season oben auf sein möchte, muss sich ebenso an die neuen Spielregeln und den nachhaltigen Wandel anpassen, wie die Konsumenten selbst, die innerhalb weniger Monate neue Verhaltensweisen angenommen und dadurch eine neue Ära für die Retail-Branche eingeleitet haben. (841 words, Sep 14, 2021) - [9月20日は敬老の日。今どきの60代は何にお金を使ってる？ | JP - Criteo.com](/content/jp/blog/9-e6-9c-8820-e6-97-a5-e3-81-af-e6-95-ac-e8-80-81-e3-81-ae-e6-97-a5-e3-80-82-e4-bb-8a-e3-81-a9-e3-81-8d-e3-81-ae60-e4-bb-a3-e3-81-af-e4-bd-95-e3-81-ab-e3-81-8a-e9-87-91-e3-82-92-e4-bd-bf-e3-81-a3.html): 今年の敬老の日は9月20日（月・休）。祖父母や身近な高齢者に日ごろの敬意や感謝の気持ちを伝える祝日ですが。 (18 words, Sep 14, 2021) - [Black Friday 2021: Tendencias de ventas globales y estrategias de marketing | ES - Criteo](/content/es/blog/black-friday-2021-marketing/index.html): Consulta los datos de ventas globales y el proceso de compra que necesitas para construir una estrategia de marketing inteligente para el Black Friday y el Cyber Month. (749 words, Sep 12, 2021) - [コロナ禍で続々登場！「おひとりさま」サービス＆アイテムをチェック | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-a7-e7-b6-9a-e3-80-85-e7-99-bb-e5-a0-b4-ef-bc-81-e3-80-8c-e3-81-8a-e3-81-b2-e3-81-a8-e3-82-8a-e3-81-95-e3-81-be-e3-80-8d-e3-82-b5-e3-83-bc-e3-83-93-e3-82-b9.html): コロナ禍で大人数での会食や旅行を控えざるを得ない状況が続く中、「おひとりさま」にターゲットを絞ったサービスやアイテムが続々と登場しています。 (47 words, Sep 12, 2021) - [Vuelve el auge de las compras en tienda física, pero ¿hasta cuándo? | ES - Criteo](/content/es/blog/vuelve-el-auge-de-las-compras-en-tienda-fisica-pero-hasta-cuando.html): ¿Qué supone el aumento de casos de COVID-19 para las compras en tienda física? Analizamos los datos disponibles del año pasado para determinar cómo puede que compren los consumidores en las próximas semanas. (712 words, Sep 9, 2021) - [Black Friday 2021: Globale Sales-Trends & Marketingstrategien | DE - Criteo.com](/content/de/blog/black-friday-2021-globale-sales-trends-marketingstrategien.html): Entdeckt die globalen Daten zu Sales und Kaufentscheidungsprozessen, die ihr benötigt, um eine smarte Marketingstrategie für den Black Friday und den Cyber Month zu entwickeln. (966 words, Sep 9, 2021) - [Vorhersagen für das Feiertags-Shopping 2021: 5 Trends, die ihr im Auge behalten solltet | DE - Criteo.com](/content/de/blog/vorhersagen-fuer-das-feiertags-shopping-2021-5-trends-die-ihr-im-auge-behalten-solltet.html): Holiday Shopping Prognosen: Erfahrt wie Konsumenten in der Haupteinkaufssaison 2021 Produkte entdecken und Kaufentscheidungen treffen. (614 words, Sep 9, 2021) - [Torna lo shopping in-store, ma per quanto tempo? | IT - Criteo](/content/it/blog/torna-lo-shopping-in-store-ma-per-quanto-tempo/index.html): Che cosa significa per lo shopping in-store un aumento dei casi di COVID-19? Esaminiamo i dati dello scorso anno per stabilire in che modo gli acquirenti effettueranno i loro acquisti nelle prossime settimane. (647 words, Sep 8, 2021) - [所有から利用へ～自動車サブスクリプション市場は810億米ドルへ | JP - Criteo.com](/content/jp/blog/e6-89-80-e6-9c-89-e3-81-8b-e3-82-89-e5-88-a9-e7-94-a8-e3-81-b8-ef-bd-9e-e8-87-aa-e5-8b-95-e8-bb-8a-e3-82-b5-e3-83-96-e3-82-b9-e3-82-af-e3-83-aa-e3-83-97-e3-82-b7-e3-83-a7-e3-83-b3-e5-b8-82-e5-a0-b4.html): 新型コロナウイルスの感染拡大にいまだ収束の兆しが見えない中、全世界で幅広い業界が大きな打撃を受けています。自動車業界もその１つ。JETROのリポートによると、米国の2020年の新車販売台数は、新型コロナウイルス感染拡大の影響で前年比14.5％減の1,458万541台と記録的な減少となりました。また、2020年の生産台数も前年比17.6％減の880万5,575台にまで落ち込んでいます。 (61 words, Sep 8, 2021) - [Predicciones para la Temporada Alta de Compras de 2021: 5 Tendencias que se observan | ES - Criteo](/content/es/blog/predicciones-para-la-temporada-alta-de-compras-de-2021.html): Anticípate a cómo los consumidores descubrirán productos y tomarán decisiones de compra con nuestras predicciones para la Temporada Alta de Compras 2021. (346 words, Sep 8, 2021) - [「３畳物件」が大人気！?ミレニアル＆Z世代の住宅選びとは？ | JP - Criteo.com](/content/jp/blog/e3-80-8c-ef-bc-93-e7-95-b3-e7-89-a9-e4-bb-b6-e3-80-8d-e3-81-8c-e5-a4-a7-e4-ba-ba-e6-b0-97-ef-bc-81-e3-83-9f-e3-83-ac-e3-83-8b-e3-82-a2-e3-83-ab-ef-bc-86z-e4-b8-96-e4-bb-a3-e3-81-ae-e4-bd-8f-e5-ae-85.html): 一昔前なら経済的に厳しい苦学生が住むイメージだったワンルームの極狭物件（３畳～４畳半）の人気が若者の間で急上昇。中には、空室が出るとすぐに埋まってしまうほどの人気を博している物件もあります。 (21 words, Sep 7, 2021) - [情報収集は「ググる」よりも「おすすめ」で。調べなくなった若者たち | JP - Criteo.com](/content/jp/blog/e6-83-85-e5-a0-b1-e5-8f-8e-e9-9b-86-e3-81-af-e3-80-8c-e3-82-b0-e3-82-b0-e3-82-8b-e3-80-8d-e3-82-88-e3-82-8a-e3-82-82-e3-80-8c-e3-81-8a-e3-81-99-e3-81-99-e3-82-81-e3-80-8d-e3-81-a7-e3-80-82-e8-aa-bf.html): 何かわからないことや知りたい情報があったとき、皆さんはどうしますか？一番多い回答は「ググる」かもしれませんね。ググるは、「Googleで検索する」の意味で使われる言い回しのひとつで、最近ではGoogleに限らず「検索サイトで調べる」という意味で使われることもあります。しかし、最近、若者を中心に「ググらない」人が増えています。 (35 words, Sep 2, 2021) - [8月31日は野菜の日。4割が「生産者の顔がわかる野菜を買いたい」 | JP - Criteo.com](/content/jp/blog/8-e6-9c-8831-e6-97-a5-e3-81-af-e9-87-8e-e8-8f-9c-e3-81-ae-e6-97-a5-e3-80-824-e5-89-b2-e3-81-8c-e3-80-8c-e7-94-9f-e7-94-a3-e8-80-85-e3-81-ae-e9-a1-94-e3-81-8c-e3-82-8f-e3-81-8b-e3-82-8b-e9-87-8e.html): 野菜の消費量も年々減り続けており、農林水産省の調べによると、日本人１人当たりの１年間の野菜の平均消費量は1985年には約117kgだったのに対し2019年は平均約90kgと、この30年間で約27kgも減っていることが明らかになっています。 (53 words, Aug 31, 2021) - [Retail onsite display é uma estratégia forte que você não está usando, mas deveria | BR - Criteo.com](/content/br/blog/retail-onsite-display-e-uma-estrategia-forte-que-voce-nao-esta-usando-mas-deveria.html): Retail onsite display é o equivalente online dos cartazes para prateleiras, gôndolas e PDVs nas lojas físicas. Saiba tudo sobre ele e por que você precisa disso. (1,058 words, Aug 31, 2021) - [2021 Holiday Shopping Predictions: 5 Trends to Watch | Criteo](/content/blog/2021-holiday-shopping-trends/index.html): Anticipate how consumers will discover products and make purchase decisions with our 2021 holiday shopping predictions. (1,117 words, Aug 31, 2021) - [無観客開催＋緊急事態宣言継続。オリンピックの経済効果は？ | JP - Criteo.com](/content/jp/blog/e7-84-a1-e8-a6-b3-e5-ae-a2-e9-96-8b-e5-82-ac-ef-bc-8b-e7-b7-8a-e6-80-a5-e4-ba-8b-e6-85-8b-e5-ae-a3-e8-a8-80-e7-b6-99-e7-b6-9a-e3-80-82-e3-82-aa-e3-83-aa-e3-83-b3-e3-83-94-e3-83-83-e3-82-af-e3-81-ae.html): オリンピックの経済効果、当初予想を大きく下回る結果に コロナ禍の混乱の中、異例づくしの開催となった東京オリンピ […] (56 words, Aug 30, 2021) - [Direct-to-Customer, Drop-In Audio und Post-Cookie Marketing – Was bleibt nach den Ausnahmejahren 2020/21? | DE - Criteo.com](/content/de/blog/direct-to-customer-drop-in-audio-und-post-cookie-marketing-was-bleibt-nach-den-ausnahmejahren-2020-21.html): Für das Criteo Commerce Media Magazin hat SMARTech-Initiator und Criteo VP Key Accounts EMEA Alexander Gösswein mit Philipp Westermeyer, Co-Moderator der vergangenen Awards sowie Gründer der Digital- und Marketing-Plattform OMR darüber gesprochen, welche Entwicklungen die Ausnahme-Jahre 2020/21 geprägt haben und wie viel von ihnen nach der Pandemie noch bleiben wird. (802 words, Aug 30, 2021) - [In-Store Shopping Is Back, But For How Long? | Criteo](/content/blog/in-store-shopping-is-back-but-for-how-long/index.html): What does a rise in COVID-19 cases mean for in-store shopping? We look at data from the past year to determine how consumers may shop in the coming weeks. (625 words, Aug 26, 2021) - [海外ではホテルキャンセル率が６割にも。日本の夏休み旅行事情は？ | JP - Criteo.com](/content/jp/blog/e6-b5-b7-e5-a4-96-e3-81-a7-e3-81-af-e3-83-9b-e3-83-86-e3-83-ab-e3-82-ad-e3-83-a3-e3-83-b3-e3-82-bb-e3-83-ab-e7-8e-87-e3-81-8c-ef-bc-96-e5-89-b2-e3-81-ab-e3-82-82-e3-80-82-e6-97-a5-e6-9c-ac-e3-81-ae.html): それなりに盛り上がった東京オリンピックも終わり、夏休みも中盤に。普段なら、お盆の帰省や旅行が楽しみな季節ですが、残念ながら日本は今年もコロナ禍の夏。 (92 words, Aug 26, 2021) - [Retail Media Momentum Continues, But Do Retailers Have the Tech They Need? | Criteo](/content/blog/retail-media-tech-for-retailers/index.html): Retailers looking to grow and scale their retail media programs need tech that can address all of their needs, in a single solution. (1,328 words, Aug 25, 2021) - [주목해야 할 전략: 리테일 온사이트 디스플레이 | KR - Criteo](/content/kr/blog/ec-a3-bc-eb-aa-a9-ed-95-b4-ec-95-bc-ed-95-a0-ec-a0-84-eb-9e-b5-eb-a6-ac-ed-85-8c-ec-9d-bc-ec-98-a8-ec-82-ac-ec-9d-b4-ed-8a-b8-eb-94-94-ec-8a-a4-ed-94-8c-eb-a0-88-ec-9d-b4.html): 리테일 온사이트 디스플레이는 실제 매장의 진열대 전면 광고와 POS 디스플레이에 해당하는 온라인 디스플레이입니다. 리테일 디스플레이가 무엇이며 왜 필요한지 알아보십시오. (716 words, Aug 25, 2021) - [So schafft Criteo Contextual Advertising eine Antwort auf das Ende der Cookies | DE - Criteo.com](/content/de/blog/so-schafft-criteo-contextual-advertising-eine-antwort-auf-das-ende-der-cookies.html): Die Vision von Criteo ist es, die traditionelle kontextbezogene Segmentierung in kontextorientierte Performance umzuwandeln: Damit wollen wir Advertisern ermöglichen, weiterhin zusätzliche Umsätze zu generieren, ohne sich auf Third-Party-Cookies verlassen zu müssen. (468 words, Aug 12, 2021) - [Onsite-Displaywerbung: Eine starke Retail-Strategie | DE - Criteo.com](/content/de/blog/onsite-displaywerbung-eine-starke-retail-strategie/index.html): Retail-Displaywerbung ist das Online-Äquivalent zu Shelf-Talkern und POS-Displays im stationären Handel. In diesem Beitrag erfahrt ihr, was diese Werbeform genau ist und warum ihr sie braucht. (942 words, Aug 12, 2021) - [Гид по онлайн и офлайн рекламе: как задействовать ваши собственные данные | RU - Criteo.com](/content/ru/blog/d0-b3-d0-b8-d0-b4-d0-bf-d0-be-d0-be-d0-bd-d0-bb-d0-b0-d0-b9-d0-bd-d0-b8-d0-be-d1-84-d0-bb-d0-b0-d0-b9-d0-bd-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d0-b5-d0-ba-d0-b0-d0-ba-d0-b7-d0-b0-d0-b4-d0-b5.html): Узнайте, как шаг за шагом активировать собственные офлайн данные, чтобы увеличить трафик и продажи в ваших магазинах.Наши решения для маркетологов, брендов, ри (663 words, Aug 11, 2021) - [Criteo запускает контекстуальный таргетинг на основе собственных данных | RU - Criteo.com](/content/ru/blog/criteo-d0-b7-d0-b0-d0-bf-d1-83-d1-81-d0-ba-d0-b0-d0-b5-d1-82-d0-ba-d0-be-d0-bd-d1-82-d0-b5-d0-ba-d1-81-d1-82-d1-83-d0-b0-d0-bb-d1-8c-d0-bd-d1-8b-d0-b9-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8.html): Мы в Criteo рады предложить вам наше решение по контекстуальному таргетингу, которое сочетает контекстуальные сигналы с коммерческими сигналами из собственных данных рекламодателей и паблишеров. (1,005 words, Aug 10, 2021) - [コロナ禍の夏、「帰省したい」は36％！交通機関の予約は回復傾向に | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ae-e5-a4-8f-e3-80-81-e3-80-8c-e5-b8-b0-e7-9c-81-e3-81-97-e3-81-9f-e3-81-84-e3-80-8d-e3-81-af36-ef-bc-85-ef-bc-81-e4-ba-a4-e9-80-9a-e6-a9-9f-e9-96-a2-e3-81-ae.html): 今年もお盆の帰省シーズンが近づいてきました。本来ならお盆休みは家族や旧友に会ったり、お墓参りをしたり・・・と、楽しい休暇となるはずですが、新型コロナウイルスの感染再拡大やそれにともなう緊急事態宣言の延長などを受けて、帰省を取りやめる人も多いようです。 (55 words, Aug 10, 2021) - [Самые популярные стратегии диджитал маркетинга на 2021 год | RU - Criteo.com](/content/ru/blog/d1-81-d0-b0-d0-bc-d1-8b-d0-b5-d0-bf-d0-be-d0-bf-d1-83-d0-bb-d1-8f-d1-80-d0-bd-d1-8b-d0-b5-d1-81-d1-82-d1-80-d0-b0-d1-82-d0-b5-d0-b3-d0-b8-d0-b8-d0-b4-d0-b8-d0-b4-d0-b6-d0-b8-d1-82-d0-b0-d0-bb.html): Как диджитал маркетологи достигают своих целей в 2021? Узнайте три стратегии, которые помогают им привлекать новых пользователей, сохранять имеющуюся аудиторию и повышать релевантность. (553 words, Aug 6, 2021) - [Почему так называемый Cookie-апокалипсис уже не проблема завтрашнего дня, и как маркетологам стоит подготовиться уже сейчас | RU - Criteo.com](/content/ru/blog/d0-bf-d0-be-d1-87-d0-b5-d0-bc-d1-83-d1-82-d0-b0-d0-ba-d0-bd-d0-b0-d0-b7-d1-8b-d0-b2-d0-b0-d0-b5-d0-bc-d1-8b-d0-b9-cookie-d0-b0-d0-bf-d0-be-d0-ba-d0-b0-d0-bb-d0-b8-d0-bf-d1-81-d0-b8-d1-81-d1-83.html): Запланированный отказ от сторонних cookie-файлов становится "проблемой 2000 года" в индустрии рекламы. Меган Кларкен рассказывает о том, как маркетологам подготовиться уже сейчас. (779 words, Aug 3, 2021) - [크리테오의 성과비법 : 광고에서의 유사성 기반 학습 | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-9d-98-ec-84-b1-ea-b3-bc-eb-b9-84-eb-b2-95-ea-b4-91-ea-b3-a0-ec-97-90-ec-84-9c-ec-9d-98-ec-9c-a0-ec-82-ac-ec-84-b1-ea-b8-b0-eb-b0-98-ed-95-99-ec-8a-b5.html): 유사성 기반 학습이란 사전에 몇 샘플로 학습(Train) 한 후, 찾으려고 하는 테스트 샘플의 결과를 사전에 학습된 샘플과의 유사도를 기반으로 판단/분류하는 방법입니다. (674 words, Jul 29, 2021) - [2021年上半期のアプリ課金、全世界で７兆円越え | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e4-b8-8a-e5-8d-8a-e6-9c-9f-e3-81-ae-e3-82-a2-e3-83-97-e3-83-aa-e8-aa-b2-e9-87-91-e3-80-81-e5-85-a8-e4-b8-96-e7-95-8c-e3-81-a7-ef-bc-97-e5-85-86-e5-86-86-e8-b6-8a-e3-81-88.html): 新型コロナウイルスの感染拡大の影響で外出自粛が続く中、モバイルアプリでゲームや読書、買い物を楽しむ人が増えています。アメリカのアプリ調査会社「Senser Tower」によると、2021年上半期にApp StoreとGoogle Playのアプリ課金額は計約７兆1720億円（約649億ドル）に達し、2020年上半期に記録した約5兆7460億円（約520億ドル）を約25％も上回ったことが報告されました。 (74 words, Jul 27, 2021) - [Num mundo sem cookies... só o Contextual Targeting Criteo salva! | BR - Criteo.com](/content/br/blog/num-mundo-sem-cookies-so-o-contextual-targeting-criteo-salva.html): Conheça o lançamento a Criteo que vai revolucionar a publicidade online: o renovado Contextual Targeting. Clique aqui e saiba tudo para os melhores resultados do seu e-commerce. (1,398 words, Jul 27, 2021) - [Des solutions pour un monde sans cookies | FR - Criteo.com](/content/fr/blog/des-solutions-pour-un-monde-sans-cookies/index.html): Nous vous invitons à regarder notre nouveau webinaire Solutions pour un monde sans cookies, dans lequel nous analysons les nouveaux défis du secteur et présentons différentes solutions qui, sans doute, deviendront les solutions de demain. (836 words, Jul 27, 2021) - [大手銀行がネット振込手数料値下げへ。その理由とは？ | JP - Criteo.com](/content/jp/blog/e5-a4-a7-e6-89-8b-e9-8a-80-e8-a1-8c-e3-81-8c-e3-83-8d-e3-83-83-e3-83-88-e6-8c-af-e8-be-bc-e6-89-8b-e6-95-b0-e6-96-99-e5-80-a4-e4-b8-8b-e3-81-92-e3-81-b8-e3-80-82-e3-81-9d-e3-81-ae-e7-90-86-e7-94-b1.html): いわゆるメガバンクと呼ばれる３銀行（三菱UFJ銀行やみずほ銀行、三井住友銀行）が、相次いでインターネットバンキングでの振込手数料を2021年秋以降に値下げすることを発表しました。 (14 words, Jul 26, 2021) - [Soluzioni per un mondo post-cookie | IT - Criteo](/content/it/blog/soluzioni-per-un-mondo-post-cookie/index.html): Gli ultimi mesi hanno portato molti cambiamenti nelle politiche di privacy online. Senza dubbio, stiamo vivendo un momento di transizione che definirà il futuro della navigazione su Internet e inaugurerà una nuova era della pubblicità digitale.  (928 words, Jul 26, 2021) - [Por qué la «Cookiepocalypse» no es un “Problema futuro” y cómo los Profesionales del Marketing pueden prepararse ahora | ES - Criteo](/content/es/blog/por-que-la-cookiepocalypse-no-es-un-problema-futuro-y-como-los-profesionales-del-marketing-pueden-prepararse-ahora.html): La eliminación de las cookies de terceros es el verdadero efecto 2000 de la industria publicitaria. Megan Clarken comparte con nosotros sus ideas sobre cómo los Profesionales del Marketing deberían prepararse para ello ahora. (1,224 words, Jul 23, 2021) - [L’Apocalisse dei cookie non è un problema che riguarda il futuro. Ecco come i marketer possono prepararsi. | IT - Criteo](/content/it/blog/lapocalisse-dei-cookie-non-e-un-problema-che-riguarda-il-futuro-ecco-come-i-marketer-possono-prepararsi.html): Per l’industry pubblicitaria la scomparsa dei third-party cookie è un vero e proprio Millennium bug. Megan Clarken ci dice come i marketer devono prepararsi oggi stesso. (184 words, Jul 23, 2021) - [1位は懐かしいあの飲み物！2021年上半期売れたものランキング | JP - Criteo.com](/content/jp/blog/1-e4-bd-8d-e3-81-af-e6-87-90-e3-81-8b-e3-81-97-e3-81-84-e3-81-82-e3-81-ae-e9-a3-b2-e3-81-bf-e7-89-a9-ef-bc-812021-e5-b9-b4-e4-b8-8a-e5-8d-8a-e6-9c-9f-e5-a3-b2-e3-82-8c-e3-81-9f-e3-82-82-e3-81-ae.html): 昨年は店頭から姿を消すほど売れたマスクや消毒液などの衛生用品も、普通に買えるようになりました。では、今年はどんなものが売れているのでしょうか？株式会社インテージが行った発表した「2021年、上半期売れたものランキング」の結果を見ていきましょう。 (83 words, Jul 23, 2021) - [Kein „Problem von morgen“: So sollten sich Marketer jetzt auf den Cookie-Countdown vorbereiten | DE - Criteo.com](/content/de/blog/warum-der-cookie-countdown-kein-problem-von-morgen/index.html): Die Abschaffung der Third-Party-Cookies ist das Y2K-Problem der Werbebranche. Criteo-CEO Megan Clarken erklärt, wie sich Marketer jetzt vorbereiten sollten. (1,050 words, Jul 22, 2021) - [Los mitos sobre la publicidad con Targeting Contextual desmentidos: Por qué todos los Profesionales del Marketing deberían probar esta publicidad | ES - Criteo](/content/es/blog/los-mitos-sobre-la-publicidad-con-targeting-contextual-desmentidos.html): Escucha a nuestro CPO, Todd Parsons, hablar sobre cómo el targeting contextual está resurgiendo como una forma que tienen los Profesionales del Marketing para llegar a los consumidores en un mundo post-cookies de terceros. (1,439 words, Jul 21, 2021) - [O apocalipse dos cookies é assunto sério e os profissionais de marketing devem se preparar desde já | BR - Criteo.com](/content/br/blog/o-apocalipse-dos-cookies-e-assunto-serio-e-os-profissionais-de-marketing-devem-se-preparar-desde-ja.html): A desativação dos cookies de terceiros é o verdadeiro “Bug do Milênio” do setor de publicidade. Megan Clarken compartilha como os profissionais de marketing devem se preparar desde já. (1,084 words, Jul 21, 2021) - [参加者3億人超！Plastic Free July | JP - Criteo.com](/content/jp/blog/e5-8f-82-e5-8a-a0-e8-80-853-e5-84-84-e4-ba-ba-e8-b6-85-ef-bc-81plastic-free-july.html): 海洋プラスチックなど、プラスチックごみが環境に及ぼす問題のことを考えると使わないほうが良いとは思いつつも、プラスチック製品が溢れている今の日本では、普通に生活しているだけでは、「プラスチック断ち」は難しいのが現実ですよね。では、一定期間だけでも意識してプラスチックを使わない生活をしてみるのはいかがですか？ (71 words, Jul 21, 2021) - [Apocalypse 2023 : les mesures à prendre dès maintenant pour se préparer à la fin des cookies tiers | FR - Criteo.com](/content/fr/blog/apocalypse-2023-les-mesures-a-prendre-des-maintenant-pour-se-preparer-a-la-fin-des-cookies-tiers.html): Pour le secteur de la publicité, la disparition à venir des cookies tiers rappelle la panique du bug de l’an 2000. Megan Clarken explique comment s’y préparer dès maintenant pour mettre toutes les chances de votre côté. (1,184 words, Jul 20, 2021) - [리테일 미디어(Retail Media)란 무엇인가? 크리테오와 Digiday의 가이드 | KR - Criteo](/content/kr/blog/eb-a6-ac-ed-85-8c-ec-9d-bc-eb-af-b8-eb-94-94-ec-96-b4retail-media-eb-9e-80-eb-ac-b4-ec-97-87-ec-9d-b8-ea-b0-80.html): What, exactly, is retail media? And why is it trending right now? Learn three reasons why retail media is on the rise. (378 words, Jul 20, 2021) - [마케터가 쿠키의 종말을 지금 준비해야 하는 이유 | KR - Criteo](/content/kr/blog/eb-a7-88-ec-bc-80-ed-84-b0-ea-b0-80-ec-bf-a0-ed-82-a4-ec-9d-98-ec-a2-85-eb-a7-90-ec-9d-84-ec-a7-80-ea-b8-88-ec-a4-80-eb-b9-84-ed-95-b4-ec-95-bc-ed-95-98-eb-8a-94-ec-9d-b4-ec-9c-a0.html): 서드파티 쿠키 지원 중단은 광고 업계에게 Y2K와 같습니다. 마케터들이 지금 어떻게 대비할 수 있는지, 크리테오의 CEO 메건 클라큰이 설명합니다. (769 words, Jul 20, 2021) - [Turismo de retomada | BR - Criteo.com](/content/br/blog/turismo-de-retomada/index.html): Viajar é preciso! Veja como o mercado online de turismo vem se recuperando após a baixa causada pela pandemia. Clique já! (678 words, Jul 20, 2021) - [Sfatiamo i miti sul contextual advertising: perché ogni marketer dovrebbe provarlo | IT - Criteo](/content/it/blog/sfatiamo-i-miti-sul-contextual-advertising-perche-ogni-marketer-dovrebbe-provarlo.html): Scopri dal nostro CPO, Todd Parsons, come il targeting contestuale sta riemergendo come modalità per i marketer di raggiungere i consumatori in un mondo post-cookie. (1,337 words, Jul 19, 2021) - [オリンピックは5Gで観戦！NTTドコモが新体験サービスを提供 | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-aa-e3-83-b3-e3-83-94-e3-83-83-e3-82-af-e3-81-af5g-e3-81-a7-e8-a6-b3-e6-88-a6-ef-bc-81ntt-e3-83-89-e3-82-b3-e3-83-a2-e3-81-8c-e6-96-b0-e4-bd-93-e9-a8-93-e3-82-b5-e3-83-bc-e3-83-93.html): いよいよ７月23日に開会式を迎える東京2020オリンピック・パラリンピック競技大会。そんな中、NTTドコモ、インテル、NTTはオリンピック・パラリンピック期間中、セーリング、ゴルフ、水泳の３競技の会場で、「TOKYO 2020 5G PROJECT」を展開、最新の5G通信技術とAR（拡張現実）、多地点映像のライブストリーミングなどを活用し、これまでにない「新たなスポーツ観戦体験」を提供することを発表しました。 (47 words, Jul 19, 2021) - [Desfazendo mitos sobre a publicidade contextual: Por que todo profissional de marketing deve testá-la | BR - Criteo.com](/content/br/blog/desfazendo-mitos-sobre-a-publicidade-contextual-por-que-todo-profissional-de-marketing-deve-testa-la.html): Ouça nosso CPO, Todd Parsons, sobre como a segmentação contextual está ressurgindo como forma de os profissionais de marketing impactarem consumidores em um mundo pós-cookies. (363 words, Jul 19, 2021) - [Criteo、グリーンエネルギーを使った新たなデータセンター稼働開始 | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81-e3-82-b0-e3-83-aa-e3-83-bc-e3-83-b3-e3-82-a8-e3-83-8d-e3-83-ab-e3-82-ae-e3-83-bc-e3-82-92-e4-bd-bf-e3-81-a3-e3-81-9f-e6-96-b0-e3-81-9f-e3-81-aa-e3-83-87-e3-83-bc-e3-82-bf-e3-82-bb.html): Criteoは2021年6月、世界で９か所目となる新たなデータセンターを東京都内に開設し、稼働を開始しました (30 words, Jul 18, 2021) - [Was ist das First-Party Media Network? | DE - Criteo.com](/content/de/blog/was-ist-das-first-party-media-network/index.html): Wir zeigen euch, wie Marketer und Media Owner die First-Party Daten über das Criteo First-Party Media Network vernetzen, aufwerten und aktivieren. (1,006 words, Jul 17, 2021) - [L’omnichannel non ha più limiti per il consumatore moderno | IT - Criteo](/content/it/blog/lomnichannel-non-ha-piu-limiti-per-il-consumatore-moderno.html):   È stato pubblicato il nuovo report “Smart E-commerce 2021”, realizzato da UPS e contenente informazioni sui comportamenti e le aspettative di oltre diecimila consumatori di otto mercati europei, quali Regno Unito, Francia, Germania, Italia, Spagna, Paesi Bassi, Belgio e Polonia. Sappiamo che la pandemia ha avuto come conseguenza una forte accelerazione dell’eCommerce, causata da fenomeni che hanno improvvisamente […] (415 words, Jul 16, 2021) - [Publicité contextuelle : quatre idées reçues démystifiées | FR - Criteo.com](/content/fr/blog/publicite-contextuelle-quatre-idees-recues-demystifiees.html): Todd Parsons, notre directeur produits, revient sur l’utilité du ciblage contextuel pour les spécialistes du marketing. Une solution incontournable pour toucher les consommateurs dans un monde post-cookie. (527 words, Jul 15, 2021) - [Contextual Advertising ohne Mythen: Darum sollte jeder Marketer es testen | DE - Criteo.com](/content/de/blog/contextual-advertising-ohne-mythen-darum-sollte-jeder-marketer-es-testen.html): Criteo-CPO Todd Parsons schildert in diesem Artikel das Comeback von Contextual Targeting als leistungsstarke Methode für Marketer, auch in einer Post-Cookie-Welt Konsumenten erfolgreich anzusprechen. (1,235 words, Jul 15, 2021) - [Webranking fa il punto sui third-party cookie e dialoga con i partner | IT - Criteo](/content/it/blog/webranking-fa-il-punto-sui-third-party-cookie-e-dialoga-con-i-partner.html): “Guida al digitale senza cookie di terze parti”: questo il titolo del nuovo white paper di Webranking, agenzia digitale orientata alla performance, che si pone l’obiettivo di disegnare lo scenario e tracciare la strada che condurrà a un panorama digitale dove non saranno più i third-party cookie a dettare le regole del mercato. Per farlo, […] (513 words, Jul 14, 2021) - [Soluciones para un mundo sin cookies | ES - Criteo](/content/es/blog/soluciones-para-un-mundo-sin-cookies/index.html): Los últimos meses han traído consigo múltiples cambios en las políticas de privacidad online. Sin duda, podemos afirmar que nos encontramos en un momento de transición que definirá el futuro de la navegación por Internet y dará paso a una nueva era de la publicidad digital. (982 words, Jul 14, 2021) - [Why the Cookiepocalypse Is Not “Tomorrow’s Problem” and How Marketers Should Prepare Now | Criteo](/content/blog/why-the-cookiepocalypse-is-not-tomorrows-problem-and-how-marketers-should-prepare-now.html): The deprecation of third-party cookies is the advertising industry's real Y2K. Megan Clarken shares how marketers should prepare now. (1,006 words, Jul 14, 2021) - [ハワイは観光客数が急回復、日本の旅行市場はどうなる？ | JP - Criteo.com](/content/jp/blog/e3-83-8f-e3-83-af-e3-82-a4-e3-81-af-e8-a6-b3-e5-85-89-e5-ae-a2-e6-95-b0-e3-81-8c-e6-80-a5-e5-9b-9e-e5-be-a9-e3-80-81-e6-97-a5-e6-9c-ac-e3-81-ae-e6-97-85-e8-a1-8c-e5-b8-82-e5-a0-b4-e3-81-af-e3-81-a9.html): 日本旅行市場回復のカギは「国内線」と「ダイナミック・パッケージ」。 (18 words, Jul 13, 2021) - [Criteoコマーストレンドダッシュボード：20カ国以上、600以上の商品カテゴリーのデータからトレンドを読み解く | JP - Criteo.com](/content/jp/blog/criteo-commerce-dashboard/index.html): 世界中から収集した600件の商品カテゴリーのデータを閲覧、分析、比較、対比して、トレンドの把握と計画に役立てましょう。 (117 words, Jul 11, 2021) - [新たな試みが続々と～進む飲食業界のサステナビリティ | JP - Criteo.com](/content/jp/blog/e6-96-b0-e3-81-9f-e3-81-aa-e8-a9-a6-e3-81-bf-e3-81-8c-e7-b6-9a-e3-80-85-e3-81-a8-ef-bd-9e-e9-80-b2-e3-82-80-e9-a3-b2-e9-a3-9f-e6-a5-ad-e7-95-8c-e3-81-ae-e3-82-b5-e3-82-b9-e3-83-86-e3-83-8a-e3-83-93.html): 2015年に国連が提唱し、いまや全世界で大きなムーブメントとなっているSDGs。そして、その動きは日本にも。今回は日本でも本格的に始まった飲食店のサステナブルな取り組みをいくつかピックアップしてご紹介します。 (29 words, Jul 9, 2021) - [Criteoコマーストレンドダッシュボード | JP - Criteo.com](/content/jp/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (58 words, Jul 8, 2021) - [Explosion de l’e-commerce : le retail media, une solution désormais incontournable | FR - Criteo.com](/content/fr/blog/explosion-de-le-commerce-le-retail-media-une-solution-desormais-incontournable.html): Si le concept du retail media n’a rien de nouveau, cette solution a connu une accélération radicale ces derniers mois. Pourquoi ? Plus de shoppers en ligne. (589 words, Jul 8, 2021) - [コマースデータとは？ | JP - Criteo.com](/content/jp/blog/what-is-commerce-data/index.html): コマースメディアは、コマースデータなしでは機能しません。コマースデータとは何か、またコマースの成果を高めるための利用方法についてご紹介します。 (31 words, Jul 5, 2021) - [ワーケーションで農業体験「アグリケーション」が人気 | JP - Criteo.com](/content/jp/blog/e3-83-af-e3-83-bc-e3-82-b1-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-e3-81-a7-e8-be-b2-e6-a5-ad-e4-bd-93-e9-a8-93-e3-80-8c-e3-82-a2-e3-82-b0-e3-83-aa-e3-82-b1-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-e3-80-8d.html): そんな在宅ワークに疲れた人たちが、実践しているのがワーケーション。そして、このワーケーションの、いわば進化版として注目を集めているのが「アグリケーション」です。つまり仕事とバケーションを両立させるワーケーションに、さらに農業を組み合わせたワークスタイルのこと。リゾートや体験型農園などに宿泊して働きながら、空いた時間に農業を楽しむ人が増えているのです。 (17 words, Jul 4, 2021) - [コロナ禍に続々オープン！ハンバーガーが飲食業界を救う？ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ab-e7-b6-9a-e3-80-85-e3-82-aa-e3-83-bc-e3-83-97-e3-83-b3-ef-bc-81-e3-83-8f-e3-83-b3-e3-83-90-e3-83-bc-e3-82-ac-e3-83-bc-e3-81-8c-e9-a3-b2-e9-a3-9f-e6-a5-ad.html): 長引く緊急事態宣言で厳しい状況が続く、飲食業界。営業自粛や時短営業の店、残念ながら閉店に追い込まれる店も多い中 […] (74 words, Jul 2, 2021) - [コロナで変わった！Z世代の旅と遊び | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e5-a4-89-e3-82-8f-e3-81-a3-e3-81-9f-ef-bc-81z-e4-b8-96-e4-bb-a3-e3-81-ae-e6-97-85-e3-81-a8-e9-81-8a-e3-81-b3.html): という遊びも、海外旅行も難しい今、若者たちの遊びや旅は大きくそのスタイルを変えているようです。 (22 words, Jul 1, 2021) - [크리테오 커머스 트렌드 대시보드: 20여개 국가 & 600개 상품 카테고리에 대한 인사이트 | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-bb-a4-eb-a8-b8-ec-8a-a4-ed-8a-b8-eb-a0-8c-eb-93-9c-eb-8c-80-ec-8b-9c-eb-b3-b4-eb-93-9c.html): 전 세계적으로 600개 상품 카테고리를 포괄하는 크리테오의 커머스 데이터를 조회, 분석, 비교 및 대조하면, 추세를 이해하고 계획을 조정할 수 있습니다. (423 words, Jul 1, 2021) - [テレワークでどう変わる？企業の健康経営 | JP - Criteo.com](/content/jp/blog/e3-83-86-e3-83-ac-e3-83-af-e3-83-bc-e3-82-af-e3-81-a7-e3-81-a9-e3-81-86-e5-a4-89-e3-82-8f-e3-82-8b-ef-bc-9f-e4-bc-81-e6-a5-ad-e3-81-ae-e5-81-a5-e5-ba-b7-e7-b5-8c-e5-96-b6.html): テレワークによって、企業は通勤中や仕事中に社員が新型コロナウイルスに感染するリスクを下げることができましたが、皮肉なことにテレワークは企業に新たな健康課題をもたらしました。 (14 words, Jun 29, 2021) - [今後の成長が期待されるコマースメディアエコシステムとは？ | JP - Criteo.com](/content/jp/blog/commerce-media-ecosystem-explained/index.html): コマースメディアエコシステムは、主にマーケター、メディアオーナー、消費者によって構成されています。各参加者にはそれぞれの目的、課題、ニーズがあり、Criteoではそれらに応えるべく、さまざまな活動に取り組んでいます。 (27 words, Jun 29, 2021) - [L'écosystème Commerce Media en quelques mots | FR - Criteo.com](/content/fr/blog/lecosysteme-commerce-media-en-quelques-mots/index.html): L’écosystème du Commerce Media est principalement composé de trois acteurs : les spécialistes du marketing, les éditeurs et les consommateurs. Chacun a ses propres objectifs, enjeux et besoins, que nous vous proposons d’analyser de plus près. (472 words, Jun 29, 2021) - [O que é commerce data? | BR - Criteo.com](/content/br/blog/o-que-e-commerce-data/index.html): O que singulariza a commerce media em termos de publicidade digital é a utilização de commerce data. Mas, o que é exatamente commerce data? (675 words, Jun 29, 2021) - [O que é ecossistema de commerce media? | BR - Criteo.com](/content/br/blog/o-que-e-ecossistema-de-commerce-media/index.html): O ecossistema de commerce media é composto de três players principais: profissionais de marketing, donos de mídia e consumidores. Cada um desses grupos tem necessidades, metas e desafios específicos. (980 words, Jun 29, 2021) - [Mythbusting Contextual Advertising: Why Every Marketer Should Test It | Criteo](/content/blog/mythbusting-contextual-advertising-why-every-marketer-should-test-it.html): Hear from our CPO, Todd Parsons, on how contextual targeting is reemerging as a way for marketers to reach consumers in a post-cookie world. (1,165 words, Jun 29, 2021) - [Guia para Publicidade em Vídeo Online: Como usar vídeo para gerar resultados comerciais | BR - Criteo.com](/content/br/blog/guia-para-publicidade-em-video-online/index.html): Conheça cinco regras a serem seguidas para criar uma estratégia de publicidade em vídeo online mais (1,304 words, Jun 29, 2021) - [El ecosistema de Commerce Media explicado | ES - Criteo](/content/es/blog/el-ecosistema-de-commerce-media-explicado/index.html): Conozca los actores interconectados que conforman el ecosistema de medios comerciales y lo que necesitan para tener éxito. (1,164 words, Jun 29, 2021) - [¿Qué son los datos comerciales?](/content/es/blog/que-son-los-datos-comerciales/index.html): El Commerce Media no funciona sin datos comerciales. Descubre qué es y cómo puedes utilizarlo para impulsar tus resultados (822 words, Jun 29, 2021) - [コンテクスチュアル広告の誤解を払拭する：すべてのマーケターにもたらされる価値 | JP - Criteo.com](/content/jp/blog/mythbusting-contextual-advertising-why-every-marketer-should-test-it.html): Criteoの最高製品責任者（CPO）を務めるトッド・パーソンズ（Todd Parsons）が、cookie廃止後の世界でマーケターが消費者にリーチする手法として、コンテクスチュアル・ターゲティングが再び注目を集めるようになった理由について解説します。 (17 words, Jun 29, 2021) - [Criteo Partner Program – a elite do marketing digital | BR - Criteo.com](/content/br/blog/criteo-partner-program-a-elite-do-marketing-digital.html): Já pensou em capacitar seus profissionais de marketing digital e ainda ganhar um bônus de US$ 500? Veja como fazer parte do grupo de elite do marketing digital com o certificado de Criteo Partner. Clique aqui e saiba como! (422 words, Jun 29, 2021) - [Amazon Prime Day Halo Effect Retains its Glow in 2021 | Criteo](/content/blog/what-happened-on-amazon-prime-day-2021/index.html): What did the Amazon Prime Day halo effect look like this year? We analyzed data from 300 million transactions across 8,000 retailers globally to find out. (832 words, Jun 29, 2021) - [eCommerce: nuove abitudini e trend emergenti | IT - Criteo](/content/it/blog/ecommerce-nuove-abitudini-e-trend-emergenti/index.html): L’emergenza sanitaria del 2020 ha cambiato radicalmente lo stile di vita dei consumatori, le loro abitudini personali e quelle lavorative. (485 words, Jun 28, 2021) - [Guida al video advertising online: come utilizzare il video per incrementare i risultati commerciali | IT - Criteo](/content/it/blog/guida-al-video-advertising-online/index.html): Impara cinque regole per creare la strategia di video advertising online più efficace, con esempi di creatività di annunci. (569 words, Jun 28, 2021) - [Storico sorpasso dell’advertising online che nel 2020 supera la raccolta TV | IT - Criteo](/content/it/blog/storico-sorpasso-delladvertising-online-che-nel-2020-supera-la-raccolta-tv.html): Per la prima volta l’advertising online ha superato la leadership della televisione: i dati dell'Osservatorio Internet Media del Polimi (743 words, Jun 28, 2021) - [Guia para Publicidade em CTV e OTT: 5 grandes desafios resolvidos | BR - Criteo.com](/content/br/blog/guia-para-publicidade-em-ctv-e-ott-5-grandes-desafios-resolvidos.html): Dê os primeiros passos na publicidade em TV conectada resolvendo cinco dos maiores desafios para lançar e mensurar campanhas. (2,095 words, Jun 28, 2021) - [Criteo Commerce Trends Dashboard | RU - Criteo.com](/content/ru/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (91 words, Jun 26, 2021) - [Criteo Commerce Trends Dashboard | BR - Criteo.com](/content/br/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (63 words, Jun 26, 2021) - [Données commerciales : de quoi s’agit-il ? | FR - Criteo.com](/content/fr/blog/donnees-commerciales-de-quoi-sagit-il/index.html): Comme son nom l’indique, le Commerce Media repose sur les données commerciales. Que vous soyez annonceur, spécialiste du marketing, retailer ou éditeur, découvrez comment booster vos résultats grâce à cette solution, couplée à l’IA. (774 words, Jun 25, 2021) - [Amazon Prime Day 2021: 3 tendências importantes para ficar de olho | BR - Criteo.com](/content/br/blog/amazon-prime-day-2021-3-tendencias-importantes-para-ficar-de-olho.html): Veja os picos de tráfego e vendas do Prime Day 2019 e 2020 e entenda o esperado "efeito halo” das compras em 2021. (861 words, Jun 25, 2021) - [Criteo Takes the Pulse of Top Media Executives on Identity  | Criteo](/content/blog/criteo-takes-the-pulse-of-top-media-executives-on-identity.html): Google is expected to deprecate third-party cookies in Chrome in late 2023—and that makes the next two years crucial for adtech. Add IDFA changes to the mix, and it’s clear that publishers’ concerns are growing as they actively prepare for a new era of digital advertising At Criteo, we are partner with many of the […] (662 words, Jun 22, 2021) - [The Criteo Commerce Trends Dashboard: Data from Over 20 Countries & 600 Product Categories | Criteo](/content/blog/the-criteo-commerce-trends-dashboard/index.html): View, analyze, compare, and contrast our commerce data from around the world and across 600 product categories to understand trends and adapt plans. (474 words, Jun 22, 2021) - [Das Commerce Media-Ökosystem – einfach erklärt | DE - Criteo.com](/content/de/blog/das-commerce-media-oekosystem-einfach-erklaert/index.html): Das Commerce Media-Ökosystem setzt sich aus drei Hauptakteuren zusammen: Marketer, Media-Inhaber und Konsumenten. Jeder hat seine eigenen Ziele, Herausforderungen und Bedürfnisse. (912 words, Jun 21, 2021) - [Was sind Commerce-Daten? | DE - Criteo.com](/content/de/blog/was-sind-commerce-daten/index.html): Commerce Media funktioniert nicht ohne Commerce-Daten. In diesem Artikel stellen wir vor, was Commerce-Daten sind und wie ihr diese erfolgreich nutzen könnt. (663 words, Jun 18, 2021) - [커머스 미디어 생태계 소개 | KR - Criteo](/content/kr/blog/the-commerce-media-ecosystem-explained/index.html): 상거래 미디어 생태계를 구성하는 상호 연결된 플레이어와 그들이 성공하는 데 필요한 사항에 대해 알아보십시오. (724 words, Jun 17, 2021) - [O que é a First-Party Media Network? | BR - Criteo.com](/content/br/blog/what-is-the-first-party-media-network/index.html): Profissionais de marketing e mídia podem conectar, enriquecer e ativar first-party data com a First-Party Media Network da Criteo. (1,072 words, Jun 17, 2021) - [What is the First-Party Media Network? | Criteo](/content/blog/what-is-the-first-party-media-network/index.html): Marketers and media owners can connect, enhance, and activate their first-party data with Criteo's First-Party Media Network. (956 words, Jun 17, 2021) - [크리테오 커머스 트렌드 대시보드 | KR - Criteo](/content/kr/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (190 words, Jun 17, 2021) - [Shoppers are Returning to Physical Stores – Here's How to Make Sure They Return to Yours | Criteo](/content/blog/how-to-make-sure-shoppers-return-to-your-physical-stores.html): The Great Re-Opening is upon us. We have advice for retailers on how to make sure shoppers who've been buying online for the last year return to their brick-and-mortar stores. (834 words, Jun 17, 2021) - [커머스 데이터란? | KR - Criteo](/content/kr/blog/what-is-commerce-data/index.html): 커머스 미디어는 커머스 데이터 없이 작동할 수 없습니다. 커머스 미디어란 무엇이며 어떻게 활용해 커머스 성과를 이끌어 낼 수 있는지 알아보십시오.. (532 words, Jun 17, 2021) - [Qu’est-ce que le First-Party Media Network ? | FR - Criteo.com](/content/fr/blog/quest-ce-que-le-first-party-media-network/index.html): Avec le First-Party Media Network de Criteo, spécialistes du marketing et éditeurs disposent d’une solution idéale pour mettre leurs données first-party en corrélation, les affiner et les exploiter. (861 words, Jun 17, 2021) - [The Criteo Commerce Trends Dashboard | IT - Criteo](/content/it/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (64 words, Jun 16, 2021) - [The Criteo Commerce Trends Dashboard | ES - Criteo](/content/es/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (747 words, Jun 16, 2021) - [The Criteo Commerce Trends Dashboard | FR - Criteo.com](/content/fr/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (190 words, Jun 16, 2021) - [The Criteo Commerce Trends Dashboard | DE - Criteo.com](/content/de/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (191 words, Jun 16, 2021) - [Что такое коммерческие данные? | RU - Criteo.com](/content/ru/blog/d1-87-d1-82-d0-be-d1-82-d0-b0-d0-ba-d0-be-d0-b5-d0-ba-d0-be-d0-bc-d0-bc-d0-b5-d1-80-d1-87-d0-b5-d1-81-d0-ba-d0-b8-d0-b5-d0-b4-d0-b0-d0-bd-d0-bd-d1-8b-d0-b5.html): Commerce media doesn't work without commerce data. Learn what it is and how you can use it to drive commerce outcomes. (588 words, Jun 15, 2021) - [Экосистема Commerce Media | RU - Criteo.com](/content/ru/blog/d1-8d-d0-ba-d0-be-d1-81-d0-b8-d1-81-d1-82-d0-b5-d0-bc-d0-b0-commerce-media.html): Learn about the interconnected players who make up the commerce media ecosystem and what they need to succeed. (818 words, Jun 15, 2021) - [Amazon Prime Day 2021: 3 Tendencias importantes a observar | ES - Criteo](/content/es/blog/amazon-prime-day-2021-3-tendencias-importantes-a-observar.html): Consulta los picos de tráfico y ventas de Prime Day 2019 y 2020 y descubre el "efecto halo" de compras que se prevé para 2021. (599 words, Jun 10, 2021) - [The Criteo Commerce Trends Dashboard | Criteo](/content/blog/commerce-trends-dashboard/index.html): Using The Criteo Commerce Trends Dashboard, you can view data from more than 20 countries & 600 product categories to see what's hot. (308 words, Jun 10, 2021) - [Pubblicità online e pandemia: la partita è vinta dall’adv. Per il 2021 previsione di crescita pari al 9,8% | IT - Criteo](/content/it/blog/pubblicita-online-e-pandemia-la-partita-e-vinta-dalladv-per-il-2021-previsione-di-crescita-pari-al-98.html): IAB Europe ha reso noto i dati dello studio The AdEx Benchmark, dimostrando che, per quanto riguarda il mercato europeo, il 2020 è stato un anno di crescita per la pubblicità digitale. Nonostante la pandemia di Covid, si è registrato un fatturato di 69 miliardi di euro, con una crescita del 6,3% rispetto al risultato pre-pandemico del 2019. Un risultato impensabile all’inizio della crisi sanitaria, quando la previsione era di chiudere l’anno con una diminuzione della spesa pubblicitaria del 12,1%.  (405 words, Jun 9, 2021) - [女性の７割、「結婚式ができなくても、ドレスが着たい！」 | JP - Criteo.com](/content/jp/blog/e5-a5-b3-e6-80-a7-e3-81-ae-ef-bc-97-e5-89-b2-e3-80-81-e3-80-8c-e7-b5-90-e5-a9-9a-e5-bc-8f-e3-81-8c-e3-81-a7-e3-81-8d-e3-81-aa-e3-81-8f-e3-81-a6-e3-82-82-e3-80-81-e3-83-89-e3-83-ac-e3-82-b9-e3-81-8c.html): 今年もジューンブライドの季節がやってきました。いつもなら今の季節は結婚式ラッシュ。でも、今年は残念ながら東京を含む９都道府県は、６月20日まで緊急事態宣言が発令中。コロナ感染のリスクをおそれ、結婚式や披露宴を中止・延期するカップルが多いようです。そんな中、注目を集めているのが、新郎新婦２人だけのウェディングフォト。 (68 words, Jun 8, 2021) - [ワクチン接種に海外へ！「ワクチンツーリズム」に注目 | JP - Criteo.com](/content/jp/blog/e3-83-af-e3-82-af-e3-83-81-e3-83-b3-e6-8e-a5-e7-a8-ae-e3-81-ab-e6-b5-b7-e5-a4-96-e3-81-b8-ef-bc-81-e3-80-8c-e3-83-af-e3-82-af-e3-83-81-e3-83-b3-e3-83-84-e3-83-bc-e3-83-aa-e3-82-ba-e3-83-a0-e3-80-8d.html): 日本でも一部の旅行会社が、アメリカでのワクチン接種を目的としたツアーの販売を開始、注目を集めています。 (74 words, Jun 8, 2021) - [Amazon Prime Day 2021: le tendenze da tenere d'occhio | IT - Criteo](/content/it/blog/amazon-prime-day-2021-le-tendenze-da-tenere-docchio.html): Scopri i picchi di traffico e vendite del Prime Day 2019 e 2020 per comprendere l’”effetto alone” sullo shopping previsto per il 2021. (989 words, Jun 7, 2021) - [ECommerce in volata! Nel 2020 gli acquisti online degli italiani sono cresciuti del 3,4% | IT - Criteo](/content/it/blog/ecommerce-in-volata-nel-2020-gli-acquisti-online-degli-italiani-sono-cresciuti-del-34.html): L’eCommerce B2C in Italia ha chiuso il 2020 con una netta crescita: +3,4% con 32,4 miliardi di euro. Nonostante si sia registrato un calo dei servizi (-52%), per il turismo e i trasporti, dovuto alla pandemia, quest’ultima ha però contribuito alla crescita dei prodotti (+45%), grazie alla forte spinta verso la digitalizzazione. Sono questi i principali dati evidenziati e presentati alla XVI edizione del NetComm Forum, che si è svolta in formato digitale. (511 words, Jun 4, 2021) - [Перезапуск Criteo: сообщение от CEO Criteo Меган Кларкен | RU - Criteo.com](/content/ru/blog/d0-bf-d0-b5-d1-80-d0-b5-d0-b7-d0-b0-d0-bf-d1-83-d1-81-d0-ba-criteo-d1-81-d0-be-d0-be-d0-b1-d1-89-d0-b5-d0-bd-d0-b8-d0-b5-d0-be-d1-82-ceo-criteo-d0-bc-d0-b5-d0-b3-d0-b0-d0-bd-d0-ba-d0-bb-d0-b0.html): Сегодня открывается новая глава в трансформации Criteo, в которой мы представим новую визуальную айдентику и позиционирование бренда. (625 words, Jun 3, 2021) - [La nuova Criteo: messaggio della nostra CEO, Megan Clarken | IT - Criteo](/content/it/blog/la-nuova-criteo-messaggio-della-nostra-ceo-megan-clarken.html): Nel corso di quest’ultimo anno abbiamo compiuto grandi progressi tecnologici e oggi offriamo a marketer ed editori l’opportunità di ottenere migliori risultati commerciali, grazie alla nostra Commerce Media Platform, leader a livello globale. (748 words, Jun 3, 2021) - [El nuevo Criteo: Mensaje de Megan Clarken, nuestra directora general | ES - Criteo](/content/es/blog/el-nuevo-criteo-mensaje-de-megan-clarken-nuestra-directora-general.html): Hoy da comienzo un nuevo capítulo en la historia de transformación de Criteo con la presentación de nuestra nueva identidad visual y posicionamiento de marca. (889 words, Jun 3, 2021) - [A nova Criteo: Mensagem da nossa CEO, Megan Clarken | BR - Criteo.com](/content/br/blog/a-nova-criteo-mensagem-da-nossa-ceo-megan-clarken/index.html): Hoje marca o início de um novo capítulo na transformação da Criteo com a revelação da nossa nova identidade visual e posicionamento de marca. (736 words, Jun 3, 2021) - [Das neue Criteo: Eine Botschaft unserer CEO Megan Clarken | DE - Criteo.com](/content/de/blog/das-neue-criteo-eine-botschaft-unserer-ceo-megan-clarken.html): Der heutige Tag markiert den Beginn eines neuen Kapitels in der Transformation von Criteo: Wir präsentieren mit Stolz unsere neue visuelle Identität und Markenpositionierung. (823 words, Jun 3, 2021) - [Nouvelle identité de Criteo : Megan Clarken, notre CEO, vous en dit plus | FR - Criteo.com](/content/fr/blog/nouvelle-identite-de-criteo-megan-clarken-notre-ceo-vous-en-dit-plus.html): Un nouveau chapitre s’ouvre pour Criteo. L’entreprise se transforme et dévoile sa nouvelle identité visuelles et son positionnement inédit. (775 words, Jun 3, 2021) - [The New Criteo: A Message from Our CEO, Megan Clarken | Criteo](/content/blog/the-new-criteo-a-message-from-our-ceo-megan-clarken.html): Today marks the beginning of a new chapter in Criteo's transformation with the unveiling of our new visual identity and brand positioning. (757 words, Jun 3, 2021) - [Leitfaden für Online-Videowerbung: So steigert ihr eure Geschäftsergebnisse mit Video | DE - Criteo.com](/content/de/blog/leitfaden-fuer-online-videowerbung/index.html): Wir stellen euch fünf Regeln für effektive Online-Video-Werbestrategien vor und zeigen euch Beispiele für passende Creatives. (492 words, Jun 2, 2021) - [The Commerce Media Ecosystem, Explained | Criteo](/content/blog/commerce-media-ecosystem-explained/index.html): Learn about the interconnected players who make up the commerce media ecosystem and what they need to succeed. (561 words, Jun 1, 2021) - [「脱キレイ目」が増加！コロナで変わる女性の生活とファッション観 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e8-84-b1-e3-82-ad-e3-83-ac-e3-82-a4-e7-9b-ae-e3-80-8d-e3-81-8c-e5-a2-97-e5-8a-a0-ef-bc-81-e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e5-a5-b3-e6-80-a7-e3-81-ae-e7-94-9f.html): 通販大手フェリシモが2021年2月～3月に女性約1000人を対象に行ったアンケート調査によると、ここ１年で平日の生活に変化があったと回答した人は全体の53%、休日の生活に変化があったと答えた人は62%にのぼりました。 (20 words, Jun 1, 2021) - [Criteo and Microsoft Secure an Exciting Partnership Through Native Display | Criteo](/content/blog/criteo-and-microsoft-secure-an-exciting-partnership-through-native-display.html): It’s easy to understand why native advertising has been on the rise over the last few years. Native ads provide a more seamless way for advertisers to align with the look, feel, and function of the content around which they appear. From a consumer perspective, these types of ads fight off fatigue from traditional banner […] (628 words, Jun 1, 2021) - [オンライン動画広告ガイド：動画を使って業績を上げるためのヒント | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-82-ac-e3-82-a4-e3-83-89-ef-bc-9a-e5-8b-95-e7-94-bb-e3-82-92-e4-bd-bf-e3-81-a3-e3-81-a6-e6-a5-ad-e7-b8-be-e3-82-92-2.html): メタディスクリプション：効果的なオンライン動画広告戦略を策定するのに役立つ5つのルールと、広告クリエイティブの例をご紹介します。 (23 words, May 31, 2021) - [デジタル広告ガイド 2021：予算とチャネルを見直して、新たなショッピングジャーニーに備えよう | JP - Criteo.com](/content/jp/blog/2021-digital-advertising-strategies/index.html): デジタル広告が向かう先に注視し、新たな課題への対応や適切なチャネルへの投資に役立つデータ・戦略について説明します。 (28 words, May 27, 2021) - [2021年第1四半期以降の旅行業界は民泊、交流の再開、回復がトレンドの重要要素 | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e7-ac-ac1-e5-9b-9b-e5-8d-8a-e6-9c-9f-e4-bb-a5-e9-99-8d-e3-81-ae-e6-97-85-e8-a1-8c-e6-a5-ad-e7-95-8c-e3-81-af-e6-b0-91-e6-b3-8a-e3-80-81-e4-ba-a4-e6-b5-81-e3-81-ae-e5-86-8d-e9-96-8b.html): 旅行業界の2021年第1四半期の傾向と、今後の動向をご紹介します。800社以上の旅行業者、および11,000人以上のアンケートの回答から得られた、Criteoによるデータとインサイトをぜひご確認ください。 (22 words, May 26, 2021) - [Guía de Video Advertising Online](/content/es/blog/guia-de-publicidad-en-video-online/index.html): Conoce los entresijos de los videos publicitarios online y descubre las 5 reglas que debes seguir para construir una estrategia eficaz (465 words, May 26, 2021) - [需要が急回復！海外で進むオフィス回帰 | JP - Criteo.com](/content/jp/blog/e9-9c-80-e8-a6-81-e3-81-8c-e6-80-a5-e5-9b-9e-e5-be-a9-ef-bc-81-e6-b5-b7-e5-a4-96-e3-81-a7-e9-80-b2-e3-82-80-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e5-9b-9e-e5-b8-b0.html): 新型コロナウイルスの感染拡大に伴い、テレワークが一気に普及した2020年、世界中のオフィス街から活気が消えました。社員の一部または全員がテレワークをする企業が増え、中にはオフィスを閉鎖したり規模を縮小したりする企業も見られました。 (20 words, May 26, 2021) - [Что такое Commerce Media? | RU - Criteo.com](/content/ru/blog/d1-87-d1-82-d0-be-d1-82-d0-b0-d0-ba-d0-be-d0-b5-commerce-media.html): Рекламная индустрия только и говорит о Commerce Media. Но что это такое? Узнайте все о Commerce Media и о том, почему они набирают популярность. (787 words, May 25, 2021) - [Amazon Prime Day 2021: 3 Important Trends to Watch | Criteo](/content/blog/amazon-prime-day-2021-shopping-data-and-trends/index.html): See the traffic and sales spikes from Prime Day 2019 and 2020 and understand the shopping "halo effect" to expect in 2021. (1,724 words, May 25, 2021) - [2021年、父の日のトレンドは？ | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-80-81-e7-88-b6-e3-81-ae-e6-97-a5-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-af-ef-bc-9f.html): リモートワークの浸透や外出自粛などの影響で、世のお父さんたちのライフスタイルにも変化が表れている今年、父の日のプレゼント選びにはどのような傾向が見られるのでしょうか？「父の日.jp」の調査結果をもとに紐解いてみましょう。 (72 words, May 25, 2021) - [Guide de la publicité vidéo en ligne : misez sur la vidéo pour booster votre activité | FR - Criteo.com](/content/fr/blog/guide-de-la-publicite-video-en-ligne-misez-sur-la-video-pour-booster-votre-activite.html): Cinq règles à suivre pour élaborer une stratégie publicitaire vidéo efficace illustrées par des exemples créatifs. (964 words, May 25, 2021) - [How 3 Marketers Are Rapidly Adapting to the Future of Consumer Privacy, Today | Criteo](/content/blog/how-3-marketers-are-rapidly-adapting-to-the-future-of-consumer-privacy-today.html): With the three-year anniversary of GDPR we asked three of our EMEA clients how they’ve adapted to better serve consumer privacy. (940 words, May 24, 2021) - [[動画] 「リテールメディアの現状」シリーズにWavemakerのMudit Jaju氏が登場 | JP - Criteo.com](/content/jp/blog/e5-8b-95-e7-94-bb-e3-80-8c-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-81-ae-e7-8f-be-e7-8a-b6-e3-80-8d-e3-82-b7-e3-83-aa-e3-83-bc-e3-82-ba-e3-81-abwavemaker.html): Wavemakerのグローバルeコマース責任者を務めるMudit Jaju氏が、リテールメディアを取り巻く世界の現状について、そしてブランドがリテールメディアやその他のチャネルをどのように統合しているかについて、自身の見解を述べています。 (57 words, May 24, 2021) - [[動画] 「注目のサプライパートナー」シリーズ： IBM Watson Advertising | JP - Criteo.com](/content/jp/blog/e5-8b-95-e7-94-bb-e3-80-8c-e6-b3-a8-e7-9b-ae-e3-81-ae-e3-82-b5-e3-83-97-e3-83-a9-e3-82-a4-e3-83-91-e3-83-bc-e3-83-88-e3-83-8a-e3-83-bc-e3-80-8d-e3-82-b7-e3-83-aa-e3-83-bc-e3-82-ba-ef-bc-9a-ibm-wat.html): In this latest edition of the “Supply Spotlight” video series, Amanda Dean, Head of Programmatic Partnerships and Strategy at IBM Watson Advertising, discusses some of the tools they bring to advertisers. (66 words, May 24, 2021) - [Guide de la publicité CTV et OTT : 5 grands défis et leurs solutions | FR - Criteo.com](/content/fr/blog/guide-de-la-publicite-ctv-et-ott-5-grands-defis-et-leurs-solutions.html): Déployez des campagnes CTV pour relever les cinq grands défis et mesurer l’impact de vos campagnes. (1,084 words, May 24, 2021) - [Guía de publicidad en CTV y OTT: 5 grandes retos resueltos | ES - Criteo](/content/es/blog/ctv-ott-guia-de-publicidad-en-video/index.html): Empieza a apostar por la publicidad en televisión conectada haciendo frente a cinco de los principales retos para el lanzamiento y la medición de las campañas. (1,497 words, May 24, 2021) - [Guida alla pubblicità per CTV e OTT: 5 grandi sfide superate | IT - Criteo](/content/it/blog/ctv-ott-guida-alla-pubblicita-video/index.html): Inizia con la pubblicità su Connected TV risolvendo le maggiori cinque sfide da affrontare per il lancio e la misurazione delle campagne. (575 words, May 20, 2021) - [コマースメディアとは？ | JP - Criteo.com](/content/jp/blog/what-is-commerce-media/index.html): 広告業界では今、「コマースメディア」が話題となっています。コマースメディアとは、どのようなものなのでしょうか。コマースメディアの定義を学び、注目を集めている理由を確認しましょう。 (28 words, May 20, 2021) - [¿Qué es Commerce Media? | ES - Criteo](/content/es/blog/que-es-commerce-media/index.html): En el sector de la publicidad se está empezando a hablar del Retail Media. Pero, ¿qué es exactamente? Descubre aquí qué es el Commerce Media y por qué es tendencia en la actualidad. (899 words, May 19, 2021) - [人出が増えた2021年GW、 宿泊施設の稼働状況はどうだった？ | JP - Criteo.com](/content/jp/blog/e4-ba-ba-e5-87-ba-e3-81-8c-e5-a2-97-e3-81-88-e3-81-9f2021-e5-b9-b4gw-e3-80-81-e5-ae-bf-e6-b3-8a-e6-96-bd-e8-a8-ad-e3-81-ae-e7-a8-bc-e5-83-8d-e7-8a-b6-e6-b3-81-e3-81-af-e3-81-a9-e3-81-86-e3-81-a0.html): 3度目の緊急事態宣言下で迎えた、2021年のゴールデンウィーク。政府や自治体の再三の外出自粛要請にも関わらず、観光地は昨年を上回る人出でにぎわったようですが、宿泊業界の状況に改善は見られたのでしょうか？データから読み解いていきましょう。 (32 words, May 19, 2021) - [Secteur du voyage 2021 : le meilleur est à venir | FR - Criteo.com](/content/fr/blog/secteur-du-voyage-2021-le-meilleur-est-a-venir/index.html): Faites le point sur les voyages du premier trimestre 2021 et découvrez les grandes tendances du secteur pour 2021. Plongez dans les données de plus de 800 professionnels du voyage et consultez les conclusions de notre enquête internationale, menée auprès de 11 000 participants. (474 words, May 19, 2021) - [CTV- & OTT-Werbeleitfaden: So meistert ihr fünf große Herausforderungen | DE - Criteo.com](/content/de/blog/ctv-ott-werbeleitfaden-so-meistert-ihr-fuenf-grosse-herausforderungen.html): Mit diesem Leitfaden meistert ihr die fünf größten Herausforderungen beim Einstieg und bei der Erfolgsmessung im Bereich Connected TV. (1,221 words, May 19, 2021) - [Руководство по digital-продвижению в 2021: переосмысление таргетинга аудиторий и персонализации | RU - Criteo.com](/content/ru/blog/d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-bd-d0-b0-d0-b0-d1-83-d0-b4-d0-b8-d1-82-d0-be-d1-80-d0-b8-d1-8e-d0-b1-d0-b5-d0-b7-d1-84-d0-b0-d0-b9-d0-bb-d0-be-d0-b2-cookie.html): Узнайте о решениях для таргетинга, которые обеспечат конфиденциальность пользователей и персонализацию в мире после исчезновения cookies. (675 words, May 19, 2021) - [Руководство по digital-продвижению в 2021: переосмысление бюджетов и каналов для нового покупательского пути | RU - Criteo.com](/content/ru/blog/2021-d0-b4-d0-b8-d0-b4-d0-b6-d0-b8-d1-82-d0-b0-d0-bb-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d0-b0-d1-81-d1-82-d1-80-d0-b0-d1-82-d0-b5-d0-b3-d0-b8-d0-b8.html): Будьте в курсе того, как меняется индустрия digital-рекламы. Узнайте инсайты и стратегии, необходимые для решения новых задач, и инвестируйте в правильные каналы. (714 words, May 18, 2021) - [Руководство по digital-продвижению в 2021: переосмысление целей кампании, креативов и KPI | RU - Criteo.com](/content/ru/blog/d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-d0-bf-d0-be-digital-d0-bf-d1-80-d0-be-d0-b4-d0-b2-d0-b8-d0-b6-d0-b5-d0-bd-d0-b8-d1-8e-d0-b2-2021-d0-bf-d0-b5-d1-80-d0-b5-d0-be.html): Планируйте эффективные кампании для каждого этапа покупательского пути с правильными аудиториями, креативами и KPI для достижения ваших целей. (569 words, May 18, 2021) - [Online to Offline Advertising Guide: How to Activate Your First-Party Data | Criteo](/content/blog/online-to-offline-advertising-and-first-party-data-guide.html): Learn how to activate your first-party offline data step by step to increase traffic and sales in your stores. (1,062 words, May 18, 2021) - [Sport & Outdoor in volata grazie all’eCommerce | IT - Criteo](/content/it/blog/sport-outdoor-in-volata-grazie-allecommerce/index.html): Nel corso degli ultimi 12 mesi, il benessere fisico è stato al centro dell’attenzione degli italiani, che hanno dovuto adeguarsi alla chiusura di palestre e piscine e alle limitazioni negli spostamenti per le gite fuori porta. Complice il lockdown nazionale dei mesi di marzo e aprile del 2020, si è verificato un vero boom dello sport indoor, seguito da un rilancio degli articoli outdoor durante i mesi estivi, quando la bella stagione e l’allentamento delle restrizioni anti-Covid hanno fatto uscire di casa gli italiani.   (551 words, May 17, 2021) - [Контекстуальный таргетинг в 2021 году: все, что вам нужно знать до исчезновения cookie-файлов | RU - Criteo.com](/content/ru/blog/d0-ba-d0-be-d0-bd-d1-82-d0-b5-d0-ba-d1-81-d1-82-d1-83-d0-b0-d0-bb-d1-8c-d0-bd-d1-8b-d0-b9-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-b2-2021-d0-b3-d0-be-d0-b4-d1-83-d0-b2-d1-81.html): Контекстуальный таргетинг - решение для рекламы в пост-cookie эру, которое отвечает интересам рекламодателей, паблишеров и пользователей. (1,168 words, May 17, 2021) - [How to use Online Video Advertising to Drive Business Results](/content/blog/online-video-advertising-guide/index.html): Learn five rules to follow to build the most effective online video advertising strategy and see ad creative examples. (883 words, May 14, 2021) - [커머스 미디어(Commerce Media)란? | KR - Criteo](/content/kr/blog/ec-bb-a4-eb-a8-b8-ec-8a-a4-eb-af-b8-eb-94-94-ec-96-b4commerce-media-eb-9e-80.html): 광고업계에서는 커머스 미디어가 주목받고 있습니다. 커머스 미디어란 무엇일까요? 커머스 미디어의 정의와 주목받고 있는 이유를 여기에서 확인해보시기 바랍니다. (637 words, May 14, 2021) - [Che cos’è il commerce media? | IT - Criteo](/content/it/blog/che-cose-il-commerce-media/index.html): L’advertising è in fermento per il commerce media. Ma di che cosa si tratta esattamente? Scopri la definizione di “commerce media” e perché oggi fa tendenza. (943 words, May 14, 2021) - [2021년 1분기 여행 트렌드: 회복과 반등에 대한 기대 | KR - Criteo](/content/kr/blog/2021-eb-85-84-1-eb-b6-84-ea-b8-b0-eb-b0-8f-ea-b7-b8-ec-9d-b4-ed-9b-84-ec-9d-98-ec-97-ac-ed-96-89-ed-8a-b8-eb-a0-8c-eb-93-9c-eb-a0-8c-ed-83-88-eb-b0-a9-eb-ac-b8-eb-b0-8f-ed-9a-8c-eb-b3-b5.html): 지난 분기 여행업계에서 어떤 일이 있었는지, 그리고 2021년 동안 어떻게 변화할지 알아보시기 바랍니다. 여행업체 800여 곳과 11,000명이 참여한 설문조사를 통해 얻은 데이터와 인사이트를 자세히 확인해보십시오. (578 words, May 13, 2021) - [Qu'est-ce que le Commerce Media ? | FR - Criteo.com](/content/fr/blog/quest-ce-que-le-commerce-media/index.html): Le secteur de la publicité s’intéresse de près au Commerce Media. Mais qu'est-ce que c'est, exactement ? Et quelles sont les tendances ? Nos réponses pour y voir plus clair. (1,013 words, May 13, 2021) - [Was ist Commerce Media? | DE - Criteo.com](/content/de/blog/was-ist-commerce-media/index.html): Commerce Media – dieses Stichwort ist in der Werbebranche aktuell in aller Munde. Doch was genau ist Commerce Media? Wir bieten eine Definition und zeigen, warum dieser Ansatz gerade voll im Trend liegt. (988 words, May 13, 2021) - [Criteo Advertising Academyで学ぼう！ | JP - Criteo.com](/content/jp/blog/e3-80-90-e3-83-aa-e3-83-8b-e3-83-a5-e3-83-bc-e3-82-a2-e3-83-ab-e3-80-91criteo-advertising-academy-e3-81-a7-e5-ad-a6-e3-81-bc-e3-81-86-ef-bc-81.html): Criteoでは、このほど、認定代理店（Criteo Certified Partners）の皆様を対象にしたラーニングプログラム 旧「Criteo Learning Zone」を 「Criteo Advertising Academy」と改め、これまで以上に充実したプログラムをご利用いただけるようになりました。今回のBLOGでは、新しくなったプログラムの概要をご紹介します。 (48 words, May 13, 2021) - [【Criteo Webinar】グローバルデータから見る今後の日本（後編） | JP - Criteo.com](/content/jp/blog/e3-80-90criteo-webinar-e3-80-91-e3-82-b0-e3-83-ad-e3-83-bc-e3-83-90-e3-83-ab-e3-83-87-e3-83-bc-e3-82-bf-e3-81-8b-e3-82-89-e8-a6-8b-e3-82-8b-e4-bb-8a-e5-be-8c-e3-81-ae-e6-97-a5-e6-9c-ac-e5-be-8c.html): 本ブログでは、去る４月27日に開催された第3回Criteo Webinar「グローバルデータから見る今後の日本」の概要をご紹介します。前編のトラベル市場に続き、後編ではコロナ禍でのリテール市場について、Criteo日本オフィスで　Chief Industry Strategistを務める中村祐介が最新のグローバルデータをもとに分析しました。まずは、カテゴリー別のトレンドを見ていきましょう。 (58 words, May 12, 2021) - [Tendências de Viagem - 1º TRI 2021 e além: aluguéis, reuniões e recuperação | BR - Criteo.com](/content/br/blog/tendencias-de-viagem-1o-tri-2021-e-alem-alugueis-reunioes-e-recuperacao.html): Veja o que aconteceu no setor de viagens no último trimestre e o que vem por aí em 2021. Analise nossos dados e insights de mais de 800 players de viagem e 11.000 respostas à pesquisa. (786 words, May 12, 2021) - [【Criteo Webinar】グローバルデータから見る今後の日本（前編） | JP - Criteo.com](/content/jp/blog/e3-80-90criteo-webinar-e3-80-91-e3-82-b0-e3-83-ad-e3-83-bc-e3-83-90-e3-83-ab-e3-83-87-e3-83-bc-e3-82-bf-e3-81-8b-e3-82-89-e8-a6-8b-e3-82-8b-e4-bb-8a-e5-be-8c-e3-81-ae-e6-97-a5-e6-9c-ac-e5-89-8d.html): Criteoでは、去る４月27日、第3回Criteo Webinarを開催しました。今回のテーマは、「グローバルデータから見る今後の日本」。Criteo日本オフィスで　Chief Industry Strategistを務める中村祐介が最新のグローバルデータを紐解きながら、今後の日本におけるトラベル・EC市場を分析します。 (29 words, May 11, 2021) - [市場規模2兆円超！ 参入相次ぐD2C、支援サービスも登場 | JP - Criteo.com](/content/jp/blog/e5-b8-82-e5-a0-b4-e8-a6-8f-e6-a8-a12-e5-85-86-e5-86-86-e8-b6-85-ef-bc-81-e5-8f-82-e5-85-a5-e7-9b-b8-e6-ac-a1-e3-81-90d2c-e3-80-81-e6-94-af-e6-8f-b4-e3-82-b5-e3-83-bc-e3-83-93-e3-82-b9-e3-82-82.html): D2C（Direct-to-consumer）とは、自ら企画・製造した商品を、自ら運営するネットメディアを通じて直接消費者に販売する事業形態のことで、日本でもここ数年、急速に普及しています。 (15 words, May 7, 2021) - [What is Commerce Media? Explore the new advertising trend](/content/blog/what-is-commerce-media/index.html): The ad industry is buzzing about commerce media. But what is it, exactly? Get the definition of commerce media and why it's trending here. (870 words, May 7, 2021) - [Food & Beverage: a che punto siamo con gli investimenti pubblicitari? | IT - Criteo](/content/it/blog/food-beverage-a-che-punto-siamo-con-gli-investimenti-pubblicitari.html): Il 2020 è stato un anno complicato per molti brand italiani di largo consumo, che hanno dovuto riorganizzare le attività di produzione, reagire a richieste inaspettate, rivedere i piani e le modalità di distribuzione. Il food & beverage, in particolare, ha dovuto affrontare grandi difficoltà organizzative che hanno portato le aziende a ridurre gli investimenti pubblicitari a favore di altre necessità più urgenti. La contrazione è stata del 9,7%. (472 words, May 6, 2021) - [Tendencias en el sector Viajes en el Q1 de 2021 y en el futuro: Alquileres, reuniones y recuperación | ES - Criteo](/content/es/blog/tendencias-en-el-sector-viajes-en-el-q1-de-2021-y-en-el-futuro-alquileres-reuniones-y-recuperacion.html): Descubre lo que ha estado pasando en el sector Viajes este último trimestre, y hacia adónde se dirige en lo que queda de 2021. Analiza los datos y los insights de más de 800 agentes de viajes y 11.000 respuestas a nuestra encuesta. (975 words, May 6, 2021) - [디지털 광고 매뉴얼 2021: 캠페인 목표, 크리에이티브, KPI에 대한 새로운 생각 | KR - Criteo](/content/kr/blog/eb-94-94-ec-a7-80-ed-84-b8-ea-b4-91-ea-b3-a0-ec-ba-a0-ed-8e-98-ec-9d-b8-ea-b8-b0-ed-9a-8d.html): 목표를 달성할 수 있도록, 올바른 오디언스, 크리에이티브 및 KPI를 사용해 고객 여정의 모든 단계에서 효과적인 캠페인을 계획해야 합니다. (388 words, May 6, 2021) - [Criteo Partners Program Introduces Agency Premium Partner Status | Criteo](/content/blog/criteo-partners-program-introduces-agency-premium-partner-status.html): Criteo's Agency Partner Program now has a Premium Partner status for EMEA-based agencies. Learn more about the program and how your agency can qualify. (543 words, May 5, 2021) - [Criteo führt Contextual Targeting mit First-Party-Daten ein | DE - Criteo.com](/content/de/blog/criteo-fuehrt-contextual-targeting-mit-first-party-daten-ein.html): Criteo präsentiert jetzt Contextual Targeting der nächsten Generation: Diese Lösung kombiniert kontextbezogene Signale mit Commerce-Signalen aus First-Party-Daten für noch effizientere Werbung. (1,126 words, May 4, 2021) - [Criteo révolutionne le ciblage contextuel | FR - Criteo.com](/content/fr/blog/criteo-revolutionne-le-ciblage-contextuel/index.html): Le ciblage contextuel comme vous ne l'avez jamais vu : Criteo lance aujourd’hui sa nouvelle solution, qui allie signaux contextuels et transactionnels issus de données first party. Toujours plus de précision et de performance au service de vos campagnes. (1,187 words, May 4, 2021) - [Campanhas Full Funnel Criteo – a solução simples para tempos turbulentos – Caso iPlace | BR - Criteo.com](/content/br/blog/campanhas-full-funnel-criteo-a-solucao-simples-para-tempos-turbulentos-caso-iplace.html): Momentos de incerteza afetam até as empresas que lidam com produtos já consolidados. Venha saber como a iPlace se inspirou em Steve Jobs e confiou na Criteo para alcançar resultados superiores em tempos desfavoráveis. Clique já! (892 words, May 4, 2021) - [Il targeting contestuale nel 2021. Tutto quello che devi sapere prima della scomparsa dei cookie | IT - Criteo](/content/it/blog/il-targeting-contestuale-nel-2021-tutto-quello-che-devi-sapere-prima-della-scomparsa-dei-cookie.html): Il targeting contestuale è la risposta alla pubblicità senza cookie di terze parti e avvantaggia inserzionisti, editori e consumatori. (1,234 words, May 3, 2021) - [I trend del travel del 1° trimestre 2021 e oltre fra affitti, ricongiungimenti e ripresa | IT - Criteo](/content/it/blog/i-trend-del-travel-del-1-trimestre-2021-e-oltre-fra-affitti-ricongiungimenti-e-ripresa.html): Scopri che cosa è successo nel settore travel nel trimestre scorso, e quali sono i trend per il resto del 2021. Approfondisci con dati e insight di più di 800 operatori del travel e le risposte del sondaggio presso 11.000 viaggiatori. (914 words, May 3, 2021) - [CTV & OTT Advertising Guide: 5 Big Challenges Solved | Criteo](/content/blog/ctv-ott-video-advertising-guide/index.html): Get started with connected TV advertising by addressing five of the biggest challenges for launching and measuring campaigns. (1,073 words, Apr 30, 2021) - [Três desafios (ou oportunidades) para o marketing digital em 2021 | BR - Criteo.com](/content/br/blog/tres-desafios-ou-oportunidades-para-o-marketing-digital-em-2021.html): Os profissionais de marketing que superarem esses desafios serão os vencedores do ano, que acreditamos será o Ano do Profissional de Marketing Digital. (893 words, Apr 30, 2021) - [Targeting contextual en 2021: Todo lo que necesitas saber antes de que desaparezcan las cookies | ES - Criteo](/content/es/blog/targeting-contextual-en-2021-todo-lo-que-necesitas-saber-antes-de-que-desaparezcan-las-cookies.html): El targeting contextual es la respuesta a la publicidad sin cookies de terceros y beneficia a anunciantes, publishers y consumidores. (1,534 words, Apr 29, 2021) - [Como diversificar seu investimento em publicidade digital além dos jardins murados em 2021 | BR - Criteo.com](/content/br/blog/como-diversificar-seu-investimento-em-publicidade-digital-alem-dos-jardins-murados-em-2021.html): Nossa pesquisa mostrou que os profissionais de marketing querem reduzir a dependência em relação aos jardins murados. Confira como alavancar a performance muito além dos gigantes da tecnologia. (986 words, Apr 29, 2021) - [Tout ce que vous devez savoir sur le ciblage contextuel avant la disparition des cookies tiers | FR - Criteo.com](/content/fr/blog/tout-ce-que-vous-devez-savoir-sur-le-ciblage-contextuel-avant-la-disparition-des-cookies-tiers.html): Le ciblage contextuel est la solution idéale pour pallier la disparition des cookies tiers. Annonceurs, éditeurs et consommateurs : tout le monde y gagne. (1,025 words, Apr 28, 2021) - [Principais tendências em estratégias de Marketing Digital 2021 | BR - Criteo.com](/content/br/blog/principais-tendencias-em-estrategias-de-marketing-digital-2021.html): Com os profissionais de marketing estão atingindo suas metas em 2021? Conheça três estratégias que os estão ajudando a alcançar novos clientes, engajar clientes existentes e entregar relevância. (1,056 words, Apr 28, 2021) - [Criteo Introduces Contextual Targeting with First-Party Data | Criteo](/content/blog/criteo-contextual-targeting-with-first-party-data/index.html): Criteo is excited to launch our contextual targeting solution that combines contextual signals with commerce signals from first-party data. (1,145 words, Apr 28, 2021) - [Por que os profissionais de marketing estão redobrando os esforços no digital em 2021 | BR - Criteo.com](/content/br/blog/por-que-os-profissionais-de-marketing-estao-redobrando-os-esforcos-no-digital-em-2021.html): Escalar online e digitalizar as operações são algumas das formas como as empresas estão se transformando. Saiba mais sobre nossa pesquisa global conduzida com profissionais de marketing. (596 words, Apr 27, 2021) - [Prepararsi a viaggiare fra timori e desideri: le tendenze di Criteo per il travel | IT - Criteo](/content/it/blog/prepararsi-a-viaggiare-fra-timori-e-desideri-le-tendenze-di-criteo-per-il-travel.html): Siamo alle soglie dell’estate e iniziamo a pensare al periodo delle vacanze come il momento nel quale finalmente potremo riprendere a viaggiare con più tranquillità. È ciò che tutti gli operatori del settore del travel si augurano, per risollevarsi dopo il duro colpo subito a causa della pandemia da COVID-19.  (636 words, Apr 26, 2021) - [¿Qué planes tienen los viajeros para el resto del 2021? Resultados de nuestra última encuesta a viajeros de todo el mundo. | ES - Criteo](/content/es/blog/que-planes-tienen-los-viajeros-para-el-resto-del-2021-resultados-de-nuestra-ultima-encuesta-a-viajeros-de-todo-el-mundo.html): El 75% de españoles encuestados tiene pensado realizar un viaje en los próximos 6 meses. Y es que pronto llega el verano y empezamos a pensar en el periodo vacacional como el momento en el que finalmente podamos reanudar los viajes con más tranquilidad. Esto es lo que todos los operadores del sector turístico esperan después del duro golpe sufrido debido a la pandemia del COVID-19.  (863 words, Apr 26, 2021) - [スマホアプリの課金、 2021年第１四半期だけで３兆5,000億円超に | JP - Criteo.com](/content/jp/blog/e3-82-b9-e3-83-9e-e3-83-9b-e3-82-a2-e3-83-97-e3-83-aa-e3-81-ae-e8-aa-b2-e9-87-91-e3-80-81-2021-e5-b9-b4-e7-ac-ac-ef-bc-91-e5-9b-9b-e5-8d-8a-e6-9c-9f-e3-81-a0-e3-81-91-e3-81-a7-ef-bc-93-e5-85-865000.html): 総課金額が前年同時期比＋40％増！ 新型コロナウイルスの感染拡大を機に、増えた「一人時間」。皆さんは何をして過 […] (135 words, Apr 26, 2021) - [Esport in Italia: le opportunità di un mercato in crescita | IT - Criteo](/content/it/blog/esport-in-italia-le-opportunita-di-un-mercato-in-crescita.html): Cosa sono gli Esports e quanto hanno preso piede in Italia? Si definiscono Esports gli sport elettronici e più precisamente le competizioni di videogiochi di livello professionistico. L’elemento competitivo infatti è parte integrante delle partite. I tornei si svolgono come qualsiasi altra competizione sportiva, con arbitri, commentatori e un pubblico che segue l’evento e viaggiando online non richiedono un luogo fisico per  giocare.  (508 words, Apr 25, 2021) - [Contextual Advertising. La vision di Criteo in un nuovo webinar | IT - Criteo](/content/it/blog/contextual-advertising-la-vision-di-criteo-in-un-nuovo-webinar.html): Continua la serie di webinar Criteo, che intende illustrare le soluzioni e la visione dell’azienda sulle tematiche più calde del mercato. Dopo aver parlato di strategie omnichannel, l’ultimo webinar si è focalizzato su un tema emergente e di forte attualità: il contexutal advertisng. (416 words, Apr 21, 2021) - [Тренды в путешествиях в 1 квартале 2021 года и далее: аренда, воссоединение и восстановление | RU - Criteo.com](/content/ru/blog/d1-82-d1-80-d0-b5-d0-bd-d0-b4-d1-8b-d0-b2-d0-bf-d1-83-d1-82-d0-b5-d1-88-d0-b5-d1-81-d1-82-d0-b2-d0-b8-d1-8f-d1-85-d0-b2-1-d0-ba-d0-b2-d0-b0-d1-80-d1-82-d0-b0-d0-bb-d0-b5-2021-d0-b3-d0-be-d0-b4.html): See what happened in travel this past quarter, and where it's headed for the rest of 2021. Dig into our data and insights from more than 800 travel players and 11,000 survey responses. (672 words, Apr 20, 2021) - [Travel Trends Q1 2021 and Beyond: Rentals, Reunions, and Recovery | Criteo](/content/blog/travel-trends-q1-2021-and-beyond-rentals-reunions-and-recovery.html): See what happened in travel this past quarter, and where it's headed for the rest of 2021. Dig into our data and insights from more than 800 travel players and 11,000 survey responses. (698 words, Apr 20, 2021) - [Le Guide de la publicité en ligne 2021 : redéfinir les objectifs, la créa et les KPI de vos campagnes | FR - Criteo.com](/content/fr/blog/le-guide-de-la-publicite-en-ligne-2021-redefinir-les-objectifs-la-crea-et-les-kpi-de-vos-campagnes.html): Planifiez des campagnes efficaces pour chaque étape du parcours client grâce aux bonnes audiences, à des éléments créatifs percutants et des KPI précis pour atteindre votre objectif. (1,799 words, Apr 20, 2021) - [Le Guide de la publicité en ligne 2021 : redéfinir le ciblage et la personnalisation des audiences | FR - Criteo.com](/content/fr/blog/le-guide-de-la-publicite-en-ligne-2021-redefinir-le-ciblage-et-la-personnalisation-des-audiences.html): Découvrez les options de ciblage d’audience et les métriques à mettre en place pour garantir la confidentialité et la personnalisation de vos campagnes marketing, sans cookies tiers. (1,059 words, Apr 20, 2021) - [世界で規制強化進む「ダークパターン」。御社のECサイトは大丈夫ですか？ | JP - Criteo.com](/content/jp/blog/e4-b8-96-e7-95-8c-e3-81-a7-e8-a6-8f-e5-88-b6-e5-bc-b7-e5-8c-96-e9-80-b2-e3-82-80-e3-80-8c-e3-83-80-e3-83-bc-e3-82-af-e3-83-91-e3-82-bf-e3-83-bc-e3-83-b3-e3-80-8d.html): ECサイトで商品を注文したら、いつの間にか「定期購入」や「メルマガ購読」を申し込んでいた・・・という経験のある方も、少なくないのではないでしょうか？ (35 words, Apr 19, 2021) - [Descubre cómo la Publicidad Contextual de Criteo afronta la desaparición de las Cookies | ES - Criteo](/content/es/blog/descubre-como-la-publicidad-contextual-de-criteo-afronta-la-desaparicion-de-las-cookies.html): Después de hablar de estrategias omnicanal, en nuestro último seminario web, que puedes ver aquí,  esta vez nos centramos en un tema que se está escuchando mucho en el mundo del marketing online, pero del cual aún no se sabe tanto: la Publicidad Contextual. (511 words, Apr 19, 2021) - [Handbuch für digitale Werbung 2021: Kampagnenziele, Creatives und KPIs überdenken | DE - Criteo.com](/content/de/blog/handbuch-fuer-digitale-werbung-2021-kampagnenziele-creatives-und-kpis-ueberdenken.html): Mit den hier vorgestellten Ansätzen plant ihr effektive Kampagnen für jede Phase der Customer Journey mit den richtigen Zielgruppen, Creatives und KPIs. So setzt ihr eure Zielvorgaben erfolgreich um. (1,079 words, Apr 17, 2021) - [Handbuch für digitale Werbung 2021: Die Zukunft von Zielgruppen-Targeting und Personalisierung | DE - Criteo.com](/content/de/blog/handbuch-fuer-digitale-werbung-2021-die-zukunft-von-zielgruppen-targeting-und-personalisierung.html): Wir stellen euch Targeting-Optionen und Maßnahmen vor, die Werbetreibende ergreifen können, um sowohl Datenschutz als auch Personalisierung ohne Drittanbieter-Cookies zu gewährleisten. (1,334 words, Apr 17, 2021) - [女性活躍促進に向けたCriteoの取り組み | JP - Criteo.com](/content/jp/blog/e5-a5-b3-e6-80-a7-e6-b4-bb-e8-ba-8d-e4-bf-83-e9-80-b2-e3-81-ab-e5-90-91-e3-81-91-e3-81-9fcriteo-e3-81-ae-e5-8f-96-e3-82-8a-e7-b5-84-e3-81-bf.html): 毎年３月８日は、国連が定める国際女性デーです。2021年、Criteoでは例年よりも特別な感慨をもって、この日を迎えました。というのも、Criteoで働く女性たちにとって2020年は非常に大きなターニングポイントの年だったからです。 (101 words, Apr 16, 2021) - [„So generiert ihr mehr Omnichannel-Geschäft mit Criteo Kampagnen“ Ein neues Webinar von Criteo zu Omnichannel-Strategien | DE - Criteo.com](/content/de/blog/so-generiert-ihr-mehr-omnichannel-geschaeft-mit-criteo-kampagnen-ein-neues-webinar-von-criteo-zu-omnichannel-strategien.html): 2020 war ein kompliziertes und unberechenbares Jahr. Unternehmen mussten ihre Marketingstrategien überdenken, um mit den Verbrauchern in Kontakt zu bleiben, die ins Internet gewechselt sind und/oder neue Wege für das Shopping wählten, zum Beispiel die Abholung im Laden – und natürlich auch mit jenen, die weiterhin im stationären Handel eingekauft haben, sofern es möglich und erlaubt war. (423 words, Apr 15, 2021) - [４割超が「口紅を使わなくなった」！？ コロナで変わるメイク事情 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e3-83-a1-e3-82-a4-e3-82-af-e4-ba-8b-e6-83-85.html): 感染予防のためにマスクを着用する時間が増えたことがきっかけで、「メイクをしなくなった」、「メイクの仕方が変わった」という女性が増えています。 (103 words, Apr 15, 2021) - [オンライン通販派が48%！2021年　母の日トレンド | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e9-80-9a-e8-b2-a9-e6-b4-be-e3-81-8c48-ef-bc-812021-e5-b9-b4-e3-80-80-e6-af-8d-e3-81-ae-e6-97-a5-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89.html): 早いものでもう4月も半ば。そろそろ母の日のギフト選びを始める人も多いのではないでしょうか？2021年の母の日は５月９日（日）。昨年同様、新型コロナウイルスの影響で外出自粛傾向が続く中、感染予防の観点から「実店舗に買いに行きづらい」「プレゼントをお母さんに直接渡しづらい」という状況が続く中、皆さんはどのようにして母の日のプレゼントを選んだり、購入したりしているのでしょうか？今回は、「母の日.me」が行った調査結果をもとに、今年のトレンドを探ってみることにしましょう。 (19 words, Apr 14, 2021) - [Criteo Japan、Marketing Executiveを募集中！ | JP - Criteo.com](/content/jp/blog/criteo-japan-e3-80-81marketing-executive-e3-82-92-e5-8b-9f-e9-9b-86-e4-b8-ad-ef-bc-81.html): Criteo Japanでは、現在、日本におけるCriteoのマーケティング活動全般をリードするMarketing　Executiveとしてチームに参加してくれる人材を募集しています。コマースマーケティングのリーディングカンパニーとしてグローバルに成長を続けるCriteoのメンバーとなって、インターネット広告の未来を共に作っていきませんか？ (54 words, Apr 13, 2021) - [Борьба с фродом в мобильной рекламе: сессия вопросов и ответов с Criteo и Pixalate | RU - Criteo.com](/content/ru/blog/d0-b1-d0-be-d1-80-d1-8c-d0-b1-d0-b0-d1-81-d1-84-d1-80-d0-be-d0-b4-d0-be-d0-bc-d0-b2-d0-bc-d0-be-d0-b1-d0-b8-d0-bb-d1-8c-d0-bd-d0-be-d0-b9-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d0-b5-d1-81-d0-b5.html): Франсуа Золеззи, руководитель отдела качества трафика в Criteo, побеседовал с Pixalate на тему борьбы с фродом и мошенническим трафиком в мобильной рекламе. (997 words, Apr 13, 2021) - [В какие каналы направить бюджеты на диджитал в 2021 году помимо закрытых платформ | RU - Criteo.com](/content/ru/blog/d0-b2-d0-ba-d0-b0-d0-ba-d0-b8-d0-b5-d0-ba-d0-b0-d0-bd-d0-b0-d0-bb-d1-8b-d0-bd-d0-b0-d0-bf-d1-80-d0-b0-d0-b2-d0-b8-d1-82-d1-8c-d0-b1-d1-8e-d0-b4-d0-b6-d0-b5-d1-82-d1-8b-d0-bd-d0-b0-d0-b4-d0-b8.html): Наше исследование показало, что маркетологи стремятся уменьшить зависимость от закрытых платформ. Рассказываем, как получать высокие результаты в диджитале без интернет-гигантов. (407 words, Apr 12, 2021) - [Nouveau webinaire : « Comment développer votre activité omnicanale grâce aux campagnes Criteo ? » | FR - Criteo.com](/content/fr/blog/nouveau-webinaire-comment-developper-votre-activite-omnicanale-grace-aux-campagnes-criteo.html): L’année 2020 a pris tout le monde de court. Les entreprises ont dû repenser leurs stratégies marketing pour créer du lien avec les consommateurs qui, de leur côté, se sont rués vers le web et son lot de solutions inédites, telles que le click-and-collect. Mais les magasins n’ont pas été boudés pour autant : dès […] (538 words, Apr 9, 2021) - [Поворотный год: как рекламные агентства адаптировали свои стратегии в 2020 году | RU - Criteo.com](/content/ru/blog/d0-bf-d0-be-d0-b2-d0-be-d1-80-d0-be-d1-82-d0-bd-d1-8b-d0-b9-d0-b3-d0-be-d0-b4-d0-ba-d0-b0-d0-ba-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d0-bd-d1-8b-d0-b5-d0-b0-d0-b3-d0-b5-d0-bd-d1-82-d1-81-d1-82.html): Ларсон Баниловер, вице-президент Criteo по работе с агентствами, обсуждает с представителями агентств то, как поменялись их стратегии в 2020 и как они продолжат эволюционировать в 2021. (732 words, Apr 6, 2021) - [Cómo impulsar tu negocio con campañas omnicanal de Criteo | ES - Criteo](/content/es/blog/como-impulsar-tu-negocio-con-campanas-omnicanal-de-criteo.html): 2020 ha sido un año complicado e impredecible para todos, donde las empresas tuvieron que revisar sus estrategias de marketing para interactuar con todo tipo de consumidores, desde los más online, a los que no lo eran y eligieron esta nueva forma de consumo para ellos o la recogida en la tienda, o con los que  continuaron prefiriendo las compras en la tienda, siempre que fuera posible y permitido. (510 words, Apr 6, 2021) - [[Deep Dive on Technical Solution ①] 크리테오 OneTag와 태그가 광고에 미치는 영향 | KR - Criteo](/content/kr/blog/deep-dive-on-technical-solution-e2-91-a0-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ed-83-9c-ea-b7-b8-ec-99-80-ed-83-9c-ea-b7-b8-ea-b0-80-ea-b4-91-ea-b3-a0-ec-97-90-eb-af-b8-ec-b9-98-eb-8a-94.html): "Deep Dive on Technical Solution"시리즈는 고객이 크리테오가 어떻게 작동하는 더 잘 이해할 수 있도록 준비되었습니다. 크리테오에서 매니지먼트 센터(Management Center)를 통해 고객에게 더 많은 기능을 제공함에 따라 크리테오가 어떻게 작동하고 이해하는 것이 앞으로 더 중요해질 것입니다. 이 시리즈가 크리테오를 통해 관련 지식을 넓히고 비지니스 목표를 더 잘 달성하는 데 도움이 되기를 바랍니다. (561 words, Apr 1, 2021) - [加速するフリーランス活用。その効果とは？ | JP - Criteo.com](/content/jp/blog/e5-8a-a0-e9-80-9f-e3-81-99-e3-82-8b-e3-83-95-e3-83-aa-e3-83-bc-e3-83-a9-e3-83-b3-e3-82-b9-e6-b4-bb-e7-94-a8-e3-80-82-e3-81-9d-e3-81-ae-e5-8a-b9-e6-9e-9c-e3-81-a8-e3-81-af-ef-bc-9f.html): 新型コロナウイルス感染拡大の影響でリモートワークが一気に普及した2020年。自宅で働く時間が増えたことを機に、自分の働き方について考えるようになった人も多いのではないでしょうか。 (91 words, Apr 1, 2021) - [문맥 타겟팅 3.0: NLP 고도화에 따른 문맥 타겟팅의 진화 | KR - Criteo](/content/kr/blog/eb-ac-b8-eb-a7-a5-ed-83-80-ea-b2-9f-ed-8c-85-3-0-nlp-ea-b3-a0-eb-8f-84-ed-99-94-ec-97-90-eb-94-b0-eb-a5-b8-eb-ac-b8-eb-a7-a5-ed-83-80-ea-b2-9f-ed-8c-85-ec-9d-98-ec-a7-84-ed-99-94.html): 문맥 타겟팅(Contextual Targeting)은 어제도 있었고, 오늘도 존재하고, 바로 내일도 계속될 것입니다. 갑자기 무슨 이야기를 하는 것일까요? (617 words, Apr 1, 2021) - [Criteo усиливает защиту паблишеров с помощью автоматической проверки на нежелательный контент | RU - Criteo.com](/content/ru/blog/criteo-d1-83-d1-81-d0-b8-d0-bb-d0-b8-d0-b2-d0-b0-d0-b5-d1-82-d0-b7-d0-b0-d1-89-d0-b8-d1-82-d1-83-d0-bf-d0-b0-d0-b1-d0-bb-d0-b8-d1-88-d0-b5-d1-80-d0-be-d0-b2-d1-81-d0-bf-d0-be-d0-bc-d0-be-d1-89.html): Узнайте больше о том, как наша технология на основе искусственного интеллекта помогает паблишерам обеспечить безопасность рекламы. (335 words, Apr 1, 2021) - [Le limitazioni alla mobilità portano gli italiani a un maggior utilizzo del mobile | IT - Criteo](/content/it/blog/le-limitazioni-alla-mobilita-portano-gli-italiani-a-un-maggior-utilizzo-del-mobile.html): Quest’anno i risultati dell’Osservatorio Mobile B2c Strategy della School of Management del Politecnico di Milano arrivano in un periodo storico senza precedenti. Per questo è ancora più interessante notare come il mobile si sia rivelato uno strumento centrale nella vita delle persone, anche in un anno senza mobilità. (386 words, Mar 31, 2021) - [“How to drive more omnichannel business with Criteo Campaigns”. Da Criteo un nuovo webinar sulle strategie omnichannel | IT - Criteo](/content/it/blog/how-to-drive-more-omnichannel-business-with-criteo-campaigns-da-criteo-un-nuovo-webinar-sulle-strategie-omnichannel.html): Il 2020 è stato un anno complicato e imprevedibile per tutti, dove le aziende hanno dovuto rivedere le loro strategie di marketing per dialogare con consumatori che si sono spostati sull’online, hanno scelto nuove modalità di consumo come l’acquisto online e il ritiro in negozio o hanno continuato a preferire l’acquisto in-store, quando possibile e consentito. (479 words, Mar 31, 2021) - [Loopが日本上陸！日本の消費はどう変わる？ | JP - Criteo.com](/content/jp/blog/loop-e3-81-8c-e6-97-a5-e6-9c-ac-e4-b8-8a-e9-99-b8-ef-bc-81-e6-97-a5-e6-9c-ac-e3-81-ae-e6-b6-88-e8-b2-bb-e3-81-af-e3-81-a9-e3-81-86-e5-a4-89-e3-82-8f-e3-82-8b-ef-bc-9f.html): Loopはテラサイクル社（米・ニュージャージー州）が立ち上げた循環型ショッピングプラットフォームです。Loopでは、「繰り返し使える容器に入れた食品や日用品を販売→顧客が中身を使いきったら容器を回収→中身を補充して再販売」というビジネスモデルを確立、このビジネスモデルを自社のビジネスに応用する動きが世界各国に拡大しています。 (42 words, Mar 31, 2021) - [The 2021 Digital Advertising Manual: Rethinking Audience Targeting & Personalization | Criteo](/content/blog/audience-targeting-without-cookies/index.html): Get audience targeting options and actions marketers can take to deliver both privacy and personalization without third-party cookies. (1,097 words, Mar 31, 2021) - [The 2021 Digital Advertising Manual: Rethinking Campaign Objectives, Creative & KPIs​ | Criteo](/content/blog/digital-advertising-campaign-planning/index.html): Plan effective campaigns for every stage of the customer journey with the right audiences, creative, and KPIs to meet your goal. (528 words, Mar 31, 2021) - [The 2021 Digital Advertising Manual: Rethinking Budgets & Channels for the New Customer Journey | Criteo](/content/blog/2021-digital-advertising-strategies/index.html): Stay aware of the ways digital advertising is changing. Get data and strategies to face new challenges and invest in the right channels. (515 words, Mar 31, 2021) - [意外と使ってない!? 「通信量3GB以下で生活」が６割 | JP - Criteo.com](/content/jp/blog/e6-84-8f-e5-a4-96-e3-81-a8-e4-bd-bf-e3-81-a3-e3-81-a6-e3-81-aa-e3-81-84-e3-80-8c-e9-80-9a-e4-bf-a1-e9-87-8f3gb-e4-bb-a5-e4-b8-8b-e3-81-a7-e7-94-9f-e6-b4-bb-e3-80-8d-e3-81-8c-ef-bc-96-e5-89-b2.html): 新型コロナウイルスによる外出自粛で、自宅での「おうち時間」が増えた方も多いのではないでしょうか。一人時間の相棒と言えば、スマートフォン。単に電話やメールのやり取りをするだけでなく、買い物やゲーム、動画の視聴やSNSへの投稿、インターネットの閲覧など、私たちがスマートフォンで過ごす時間は年々増加傾向にあります。 (18 words, Mar 30, 2021) - [日本の女性登用の現状とは！？ | JP - Criteo.com](/content/jp/blog/e6-97-a5-e6-9c-ac-e3-81-ae-e5-a5-b3-e6-80-a7-e7-99-bb-e7-94-a8-e3-81-ae-e7-8f-be-e7-8a-b6-e3-81-af.html): 日本の上場企業の女性役員の割合は、わずか6.2%３月８日が国連の定める「世界女性デー」ということもあり、毎年３月にはジェンダーの平等や女性のエンパワーメントに関するニュースに注目が集まります。日本で今年一番の話題となったのは、経団連が2030年までに会員企業の女性役員比率を30％に引き上げる「2030年30％へのチャレンジ宣言」を表明したことでしょう。 (72 words, Mar 29, 2021) - [SNSで一番見たい広告形態は「マンガ」。 マンガ・マーケティング、人気の理由とは？ | JP - Criteo.com](/content/jp/blog/sns-e3-81-a7-e4-b8-80-e7-95-aa-e8-a6-8b-e3-81-9f-e3-81-84-e5-ba-83-e5-91-8a-e5-bd-a2-e6-85-8b-e3-81-af-e3-80-8c-e3-83-9e-e3-83-b3-e3-82-ac-e3-80-8d-e3-80-82-e3-83-9e-e3-83-b3-e3-82-ac-e3-83-bb.html): こうしたマンガ人気の高まりを背景に人気を集めているのが、広告などにマンガを使う「マンガ・マーケティング」です。ここ最近、マンガを広告や顧客とのコミュニケーションツールとして使用する企業が増えており。 (72 words, Mar 28, 2021) - [Criteo Partner Program: o diferencial que a sua agência procura | BR - Criteo.com](/content/br/blog/criteo-partner-program-o-diferencial-que-a-sua-agencia-procura.html): Venha fazer parte do grupo de elite do marketing digital com o certificado de Criteo Partner. Clique aqui e saiba como! (727 words, Mar 23, 2021) - [Интервью с Бренданом МакКарти, нашим директором по маркетингу | RU - Criteo.com](/content/ru/blog/d0-b8-d0-bd-d1-82-d0-b5-d1-80-d0-b2-d1-8c-d1-8e-d1-81-d0-b1-d1-80-d0-b5-d0-bd-d0-b4-d0-b0-d0-bd-d0-be-d0-bc-d0-bc-d0-b0-d0-ba-d0-ba-d0-b0-d1-80-d1-82-d0-b8-d0-bd-d0-b0-d1-88-d0-b8-d0-bc-d0-b4.html): Брендан МакКарти, наш директор по маркетингу, рассказывает о том, как прошли его первые месяцы в Criteo, о стилях руководства, важности корпоративной атрибутики компании и многом другом. (844 words, Mar 23, 2021) - [La TV connessa, il nuovo amore degli italiani | IT - Criteo](/content/it/blog/la-tv-connessa-il-nuovo-amore-degli-italiani/index.html): Il mondo del video ha preso il volo in Italia. A confermarlo è Sensemakers, società di consulenza nel marketing digitale, che ha presentato i risultati della sua ultima ricerca, realizzata integrando fonti di dati provenienti da Auditel, Audience Analytics di Comscore e una ricerca condotta a gennaio 2021 sugli heavy user di video online sia […] (539 words, Mar 22, 2021) - [4 cosas que aprendí durante mi primer año como directora general | ES - Criteo](/content/es/blog/4-cosas-que-aprendi-durante-mi-primer-ano-como-directora-general.html): Megan Clarken de Criteo comparte todo lo que ha aprendido durante su primer año como directora general y ofrece insights sobre cómo dirigir una empresa durante una crisis. (1,430 words, Mar 22, 2021) - [Connected TV y contenido en vídeo, los nuevos “crush” de los profesionales del Marketing en España | ES - Criteo](/content/es/blog/connected-tv-y-contenido-en-video-los-nuevos-crush-de-los-profesionales-del-marketing-en-espana.html): El consumo promedio diario de televisión en España ha sido de 240 minutos, en 2020, lo que supone 4 horas de media por persona y día, llegando en los mayores de 55 años a ser de más de 7 horas diarias, según el último informe en el que Barlovento analiza la industria televisiva-audiovisual. (668 words, Mar 19, 2021) - [Entrevista a nuestro Director de Marketing, Brendan McCarthy | ES - Criteo](/content/es/blog/entrevista-a-nuestro-director-de-marketing-brendan-mccarthy.html): En esta entrevista, nuestro Director de Marketing Brendan McCarthy comparte insights sobre liderazgo, surf, la importancia del merchandising de la empresa y mucho más. (1,887 words, Mar 17, 2021) - [Die angesagtesten Strategien für digitales Marketing im Jahr 2021 | DE - Criteo.com](/content/de/blog/die-angesagtesten-strategien-fuer-digitales-marketing-im-jahr-2021.html): Wie setzen digitale Werbetreibende ihre Ziele für das Jahr 2021 um? In diesem Beitrag stellen wir euch drei Strategien vor, die euch helfen, neue Kunden anzusprechen, bestehende Kunden zu binden und Relevanz zu liefern. (729 words, Mar 17, 2021) - [Состояние рынка диджитал-рекламы в 2021: маркетинговые бюджеты и приоритеты в новом мире | RU - Criteo.com](/content/ru/blog/d1-81-d0-be-d1-81-d1-82-d0-be-d1-8f-d0-bd-d0-b8-d0-b5-d1-80-d1-8b-d0-bd-d0-ba-d0-b0-d0-b4-d0-b8-d0-b4-d0-b6-d0-b8-d1-82-d0-b0-d0-bb-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d1-8b-d0-b2-2021.html): Наше глобальное исследование иллюстрирует последние инсайты о том, как маркетологи по всему миру пересматривают свои рекламные бюджеты в 2021. (704 words, Mar 17, 2021) - [3 проблемы в диджитал-маркетинге (они же - возможности) в 2021 году | RU - Criteo.com](/content/ru/blog/3-d0-bf-d1-80-d0-be-d0-b1-d0-bb-d0-b5-d0-bc-d1-8b-d0-b2-d0-b4-d0-b8-d0-b4-d0-b6-d0-b8-d1-82-d0-b0-d0-bb-d0-bc-d0-b0-d1-80-d0-ba-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-b5-d0-be-d0-bd-d0-b8-d0-b6-d0-b5.html): Маркетологи, которые справятся с этими вызовами, смогут преуспеть в 2021, который мы провозгласили Годом Диджитал-Маркетинга. (453 words, Mar 16, 2021) - [Googleの最新ニュースがパーソナライズド広告の未来に与える影響 | JP - Criteo.com](/content/jp/blog/google-e3-81-ae-e6-9c-80-e6-96-b0-e3-83-8b-e3-83-a5-e3-83-bc-e3-82-b9-e3-81-8c-e3-83-91-e3-83-bc-e3-82-bd-e3-83-8a-e3-83-a9-e3-82-a4-e3-82-ba-e3-83-89-e5-ba-83-e5-91-8a-e3-81-ae-e6-9c-aa-e6-9d-a5.html): Criteoの最高プロダクト責任者（CPO）、トッド・パーソンズが、Google の最新ニュースとパーソナライズド広告の未来の関係について説明します。 (73 words, Mar 12, 2021) - [Intervista a Brendan McCarthy, il nostro Chief Marketing Officer | IT - Criteo](/content/it/blog/intervista-a-brendan-mccarthy-il-nostro-chief-marketing-officer.html): In questa intervista, il nostro Chief Marketing Officer, Brendan McCarthy, condivide insight su leadership, surf, l’importanza dei gadget aziendali e altro ancora. (1,541 words, Mar 11, 2021) - [브라우저가 인터넷의 게이트 키퍼가 되어서는 안되는 이유 | KR - Criteo](/content/kr/blog/eb-b8-8c-eb-9d-bc-ec-9a-b0-ec-a0-80-ea-b0-80-ec-9d-b8-ed-84-b0-eb-84-b7-ec-9d-98-ea-b2-8c-ec-9d-b4-ed-8a-b8-ed-82-a4-ed-8d-bc-ea-b0-80-eb-90-98-ec-96-b4-ec-84-9c-eb-8a-94-ec-95-88-eb-90-98.html): CTO인 디아무드 길(Diarmuid Gill)이 업계가 사용자 중심 방식으로 서드파티 쿠키를 넘어 광고를 발전시킬 수 있는 방법에 대해 이야기합니다. (352 words, Mar 11, 2021) - [Interview de Brendan McCarthy, Chief Marketing Officer de Criteo | FR - Criteo.com](/content/fr/blog/interview-de-brendan-mccarthy-chief-marketing-officer-de-criteo.html): Brendan McCarthy, Chief Marketing Officer de Criteo, nous livre ses réflexions sur le leadership, le surf ou encore l’effet inattendu des objets promotionnels. (1,572 words, Mar 11, 2021) - [2020年、コロナを機にECで買うことが増えたカテゴリーは？ | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e3-82-b3-e3-83-ad-e3-83-8a-e3-82-92-e6-a9-9f-e3-81-abec-e3-81-a7-e8-b2-b7-e3-81-86-e3-81-93-e3-81-a8-e3-81-8c-e5-a2-97-e3-81-88-e3-81-9f-e3-82-ab-e3-83-86-e3-82-b4-e3-83-aa.html): アメリカでは食品のECでの購入が前年比54%増 新型コロナウイルス感染拡大による緊急事態宣言発令で、実店舗での […] (53 words, Mar 10, 2021) - [市場規模9.7億ドル超！拡大し続けるeスポーツ市場 | JP - Criteo.com](/content/jp/blog/e5-b8-82-e5-a0-b4-e8-a6-8f-e6-a8-a19-7-e5-84-84-e3-83-89-e3-83-ab-e8-b6-85-ef-bc-81-e6-8b-a1-e5-a4-a7-e3-81-97-e7-b6-9a-e3-81-91-e3-82-8be-e3-82-b9-e3-83-9d-e3-83-bc-e3-83-84-e5-b8-82-e5-a0-b4.html): 新型コロナウイルス感染拡大の影響で、世界的に多くのスポーツイベントが中止・延期が相次いだ2020年。そんな中、逆に注目を集めたスポーツが、「eスポーツ」です。 (45 words, Mar 10, 2021) - [Criteo Increases Publisher Protection with Automated Inappropriate Content Checks | Criteo](/content/blog/increasing-publisher-protection-with-automated-inappropriate-content-checks.html): Learn more about how our AI-powered image recognition technology is helping publishers ensure ad safety. (402 words, Mar 10, 2021) - [観光再生のキーワードはMaaSとワーケーション ～日本観光振興協会が「日本の観光再生宣言」 | JP - Criteo.com](/content/jp/blog/e8-a6-b3-e5-85-89-e5-86-8d-e7-94-9f-e3-81-ae-e3-82-ad-e3-83-bc-e3-83-af-e3-83-bc-e3-83-89-e3-81-afmaas-e3-81-a8-e3-83-af-e3-83-bc-e3-82-b1-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-ef-bd-9e-e6-97-a5.html): 新型コロナウイルスの感染拡大により、依然として大きな打撃を受け続けている旅行業界。JTB研究所の調査では、2020年の４月～12月に「国内旅行に行った」と回答した人は全体の36%。女性の40代、50代では30％を割り込みました（40代は26.5%、50代は29.2%）。 (68 words, Mar 9, 2021) - [2021 : les tendances phares du marketing en ligne | FR - Criteo.com](/content/fr/blog/2021-les-tendances-phares-du-marketing-en-ligne/index.html): Comment les spécialistes du marketing en ligne atteindront-ils leurs objectifs en 2021 ? Découvrez trois stratégies phares pour atteindre de nouveaux clients, fidéliser les clients existants et proposer des offres pertinentes. (1,029 words, Mar 9, 2021) - [Ein Q&A mit unserem Chief Marketing Officer Brendan McCarthy | DE - Criteo.com](/content/de/blog/ein-qa-mit-unserem-chief-marketing-officer-brendan-mccarthy.html): In dieser Q&A gibt unser Chief Marketing Officer Brendan McCarthy Einblicke in die Themen Führung, Surfen, die Bedeutung der Selbstdarstellung von Unternehmen und mehr. (1,063 words, Mar 9, 2021) - [구글의 발표가 개인화 광고의 미래에 주는 시사점 | KR - Criteo](/content/kr/blog/ea-b5-ac-ea-b8-80-ec-9d-98-eb-b0-9c-ed-91-9c-ea-b0-80-ea-b0-9c-ec-9d-b8-ed-99-94-ea-b4-91-ea-b3-a0-ec-9d-98-eb-af-b8-eb-9e-98-ec-97-90-ec-a3-bc-eb-8a-94-ec-8b-9c-ec-82-ac-ec-a0-90.html): 크리테오 최고제품책임자(CPO)인 토드 파슨즈가 구글의 최신 발표가 개인화 광고의 미래에 어떤 의미가 있는지 알려드립니다. (650 words, Mar 9, 2021) - [O que a notícia do Google significa para o futuro da publicidade personalizada | BR - Criteo.com](/content/br/blog/o-que-a-noticia-do-google-significa-para-o-futuro-da-publicidade-personalizada.html): Ouça o que diz Todd Parsons, nosso Chief Product Officer, sobre o que a notícia mais recente do Google significa para o futuro da publicidade personalizada. (917 words, Mar 8, 2021) - [Что сообщение Google означает для будущего персонализированной рекламы | RU - Criteo.com](/content/ru/blog/d1-87-d1-82-d0-be-d1-81-d0-be-d0-be-d0-b1-d1-89-d0-b5-d0-bd-d0-b8-d0-b5-google-d0-be-d0-b7-d0-bd-d0-b0-d1-87-d0-b0-d0-b5-d1-82-d0-b4-d0-bb-d1-8f-d0-b1-d1-83-d0-b4-d1-83-d1-89-d0-b5-d0-b3-d0-be.html): Прочитайте статью нашего директора по продуктам Тодд Парсонса о последних новостях от Google и о том, что они значат для будущего персонализированной рекламы. (588 words, Mar 8, 2021) - [Il significato delle news di Google per il futuro della pubblicità personalizzata | IT - Criteo](/content/it/blog/il-significato-delle-news-di-google-per-il-futuro-della-pubblicita-personalizzata.html): Il nostro Chief Product Officer, Todd Parsons, ci spiega il significato delle ultime notizie di Google sul futuro della pubblicità personalizzata. (956 words, Mar 8, 2021) - [L’eCommerce àncora di salvezza per il fashion system | IT - Criteo](/content/it/blog/lecommerce-ancora-di-salvezza-per-il-fashion-system.html): I dati italiani e globali riportano numeri negativi per il settore fashion nel 2020. Le vendite eCommerce sono invece raddoppiate e il digitale ha risollevato le sorti del settore. (392 words, Mar 8, 2021) - [Las principales estrategias de Marketing Digital en tendencia para 2021 | ES - Criteo](/content/es/blog/las-principales-estrategias-de-marketing-digital-en-tendencia-para-2021.html): ¿Están alcanzando sus objetivos los Profesionales de Marketing Digital este 2021? Descubre 3 estrategias que están ayudándoles a llegar a nuevos clientes, a animar a comprar a sus clientes actuales y a ofrecer relevancia. (1,090 words, Mar 8, 2021) - [新規Criteo認定代理店募集中！！　Criteoとともに新規顧客獲得しませんか？ | JP - Criteo.com](/content/jp/blog/criteo-e8-aa-8d-e5-ae-9a-e4-bb-a3-e7-90-86-e5-ba-97-e6-96-b0-e8-a6-8f-e5-a5-91-e7-b4-84-e5-8b-9f-e9-9b-86-e4-b8-ad-ef-bc-81-ef-bd-9ecriteo-e3-81-a8-e3-81-a8-e3-82-82-e3-81-ab-e6-96-b0-e8-a6-8f.html): Criteoでは現在、さらなる業務拡大の一環として、Criteoの広告商品を継続して販売していただける認定代理店（Criteo Certified Partners）の新規募集を強化しています。 (100 words, Mar 8, 2021) - [Annonce Google : quel impact sur la publicité personnalisée ? | FR - Criteo.com](/content/fr/blog/annonce-google-quel-impact-sur-la-publicite-personnalisee.html): Todd Parsons, Chief Product Officer de Criteo, analyse l'impact de la dernière déclaration de Google sur la publicité personnalisée. (994 words, Mar 8, 2021) - [Was die Nachrichten von Google für die Zukunft der personalisierten Werbung bedeuten | DE - Criteo.com](/content/de/blog/was-die-nachrichten-von-google-fuer-die-zukunft-der-personalisierten-werbung-bedeuten.html): Unser Chief Product Officer Todd Parsons erläutert, was die neuesten Nachrichten von Google für die Zukunft der personalisierten Werbung bedeuten. (943 words, Mar 8, 2021) - [Lo que supone el anuncio de Google en el futuro de la publicidad personalizada | ES - Criteo](/content/es/blog/lo-que-supone-el-anuncio-de-google-en-el-futuro-de-la-publicidad-personalizada.html): Descubre de la mano del director general de productos Todd Parsons lo que implica la última noticia de Google para el futuro de la publicidad personalizada. (1,157 words, Mar 8, 2021) - [What Google’s News Means for the Future of Personalized Advertising | Criteo](/content/blog/what-googles-news-means-for-the-future-of-personalized-advertising.html): Hear from our Chief Product Officer, Todd Parsons, on what Google’s latest news means for the future of personalized advertising. (908 words, Mar 7, 2021) - [Criteo新パートナープログラムのご紹介 スターランクからパートナーステータスへ | JP - Criteo.com](/content/jp/blog/criteo-e6-96-b0-e3-83-91-e3-83-bc-e3-83-88-e3-83-8a-e3-83-bc-e3-83-97-e3-83-ad-e3-82-b0-e3-83-a9-e3-83-a0-e3-81-ae-e3-81-94-e7-b4-b9-e4-bb-8b-e3-82-b9-e3-82-bf-e3-83-bc-e3-83-a9-e3-83-b3-e3-82-af.html): Criteoでは2021年1月より認定代理店制度を一新、代理店制度の名称を「パートナーステイタス」に改称するとともに、および専門的な知識や技術を持つパートナー部門「Criteo Tech Partner」と個人認定プログラム「Criteo Expert」を新設しました。今回のブログでは、制度改変の概要とその目的について、Criteoで代理店制度を担当する中村祐介が解説します。 (63 words, Mar 7, 2021) - [【開催御礼】Criteo Agency Award 2021 | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-be-a1-e7-a4-bc-e3-80-91criteo-agency-award-2021.html): Criteoでは、2021年2月4日、Criteo Certified Partnersに認定されている日本国内の代理店様を対象にしたCriteo Agency Award　Ceremony　2021を開催いたしました。今年は新型コロナウイルス感染拡大予防の観点から、オンラインでの開催となりましたが、多くの皆様にご参加いただき、盛会のうちに終えることができました。この場を借りて御礼申し上げますとともに、当日の概要について簡単にご報告させていただきます。 (60 words, Mar 6, 2021) - [Come diversificare nel 2021 la tua spesa per la pubblicità digitale al di fuori dei walled garden | IT - Criteo](/content/it/blog/come-diversificare-nel-2021-la-tua-spesa-per-la-pubblicita-digitale-al-di-fuori-dei-walled-garden.html): Il nostro sondaggio ha rilevato che i marketer vogliono ridurre la loro dipendenza dei walled garden. Ecco come essere performanti al di fuori dei giganti tecnologici. (972 words, Mar 5, 2021) - [Le principali strategie del digital marketing per il 2021 | IT - Criteo](/content/it/blog/le-principali-strategie-del-digital-marketing-per-il-2021.html): In che modo i digital marketer stanno raggiungendo i loro obiettivi nel 2021? Scopri tre strategie che li stanno aiutando a raggiungere nuovi clienti, a coinvolgere i clienti esistenti e a offrire rilevanza. (1,041 words, Mar 5, 2021) - [移動店舗で、ECと実店舗をつなぐシームレスな買い物体験を提供 | JP - Criteo.com](/content/jp/blog/e7-a7-bb-e5-8b-95-e5-ba-97-e8-88-97-e3-81-a7-e3-80-81ec-e3-81-a8-e5-ae-9f-e5-ba-97-e8-88-97-e3-82-92-e3-81-a4-e3-81-aa-e3-81-90-e3-82-b7-e3-83-bc-e3-83-a0-e3-83-ac-e3-82-b9-e3-81-aa-e8-b2-b7-e3-81-84.html): そんな実店舗の楽しみをユーザーにまったく新しい形で届けられる事業として注目を集めているのが、三井不動産の「移動商業店舗プロジェクト」です。 (91 words, Mar 2, 2021) - [State of digital advertising 2021: i budget e le priorità del marketing in un mondo nuovo | IT - Criteo](/content/it/blog/lo-stato-del-digital-advertising-nel-2021/index.html): Il nostro recente sondaggio globale ha gli insight più aggiornati su come i marketer nel mondo pensano di impegnare nel 2021 la loro spesa per il digital marketing. (812 words, Mar 2, 2021) - [A Q&A With Our Chief Marketing Officer, Brendan McCarthy | Criteo](/content/blog/a-qa-with-our-chief-marketing-officer-brendan-mccarthy.html): In this Q&A, our Chief Marketing Officer, Brendan McCarthy, shares insights on leadership, surfing, the importance of company swag, and more. (998 words, Mar 1, 2021) - [[Vidéo] Retail Media Moment avec Mudit Jaju de Wavemaker | FR - Criteo.com](/content/fr/blog/video-retail-media-moment-avec-mudit-jaju-de-wavemaker.html): Mudit Jaju, responsable international du commerce électronique chez Wavemaker, donne son point de vue sur le retail media à travers le monde et sur la manière dont les marques l’intègrent à d’autres canaux. (774 words, Mar 1, 2021) - [[Video] Ein Retail Media Moment mit Mudit Jaju von Wavemaker | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-mudit-jaju-von-wavemaker.html): Mudit Jaju, Global Head of E-Commerce bei Wavemaker, teilt seine Sichtweise auf Retailer Media auf der ganzen Welt und wie Marken dieses Werbemedium in andere Kanäle integrieren. (587 words, Mar 1, 2021) - [Cómo diversificar tu inversión en publicidad digital más allá de los gigantes digitales en 2021 | ES - Criteo](/content/es/blog/como-diversificar-tu-inversion-en-publicidad-digital-mas-alla-de-los-gigantes-digitales-en-2021.html): Nuestra encuesta puso de manifiesto que los Profesionales del Marketing quieren reducir su dependencia de los gigantes digitales. Te contamos cómo lograr los mejores resultados fuera de su radio de acción. (1,058 words, Feb 26, 2021) - [Dépenses publicitaires 2021 : élargissez votre horizon au-delà des walled gardens | FR - Criteo.com](/content/fr/blog/depenses-publicitaires-2021-elargissez-votre-horizon-au-dela-des-walled-gardens.html): Selon notre enquête, les spécialistes du marketing entendent réduire leur dépendance vis-à-vis des walled gardens. Voici comment booster votre performance sur d’autres canaux. (914 words, Feb 25, 2021) - [2021年のデジタルマーケティング戦略 上位のトレンド | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-81-ae-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-88-a6-e7-95-a5-e4-b8-8a-e4-bd-8d-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3.html): Criteoは今年のマーケターの計画を把握すべく、マーケティング部門の幹部を対象にグローバル調査を実施しました。その結果、マーケターが投資を増やす／減らす予定のチャネル、直面している課題、そして彼らのウォールドガーデンに対する考えが明らかになりました。 (63 words, Feb 25, 2021) - [Por qué los Profesionales del Marketing están duplicando su inversión en lo digital en 2021 | ES - Criteo](/content/es/blog/tendencias-marketing-digital-2021/index.html): Scaling online and digitalizing operations are a few of the ways businesses are transforming. Learn more from our global survey of marketers. (601 words, Feb 23, 2021) - [El Estado Actual de la Publicidad Digital 2021: Prioridades y Presupuestos de Marketing en un Nuevo mundo | ES - Criteo](/content/es/blog/gasto-en-marketing-digital-2021/index.html): Nuestra reciente encuesta mundial presenta los últimos insights sobre cómo los Profesionales del Marketing de todo el mundo están repensando su inversión de marketing digital en 2021. (906 words, Feb 23, 2021) - [모바일 인앱 광고에서 부정 광고를 방지하기 위한 노력: 크리테오 & Pixalate Q&A | KR - Criteo](/content/kr/blog/fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa.html): 크리테오의 서플라이 품질 책임자인 프랑수아 졸레지가 Pixalate와 부정 광고 및 무효 트래픽 방지에 대해 이야기를 나눕니다. (522 words, Feb 23, 2021) - [Italiani sempre più connessi e attivi | IT - Criteo](/content/it/blog/italiani-sempre-piu-connessi-e-attivi/index.html): Il report Digital 2021 di We Are Social in collaborazione con Hootsuite rileva la crescita del numero di italiani che accede a Internet e utilizza i social in maniera attiva. (542 words, Feb 22, 2021) - [ライブコマース、日本の現状と課題 | JP - Criteo.com](/content/jp/blog/e3-83-a9-e3-82-a4-e3-83-96-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-80-81-e6-97-a5-e6-9c-ac-e3-81-ae-e7-8f-be-e7-8a-b6-e3-81-a8-e8-aa-b2-e9-a1-8c.html): ライブコマースとは、商品を紹介する動画をオンラインでライブ配信する販売方法のこと。オンラインショッピングでありながら、実店舗での対面販売と同様に、販売側と購入者が直接リアルタイムなコミュニケーションをとれる点がライブコマースの最大の魅力。 (67 words, Feb 22, 2021) - [[Vidéo] Retail Media Moment avec James Hanscomb du GroupM | FR - Criteo.com](/content/fr/blog/video-retail-media-moment-avec-james-hanscomb-du-groupm.html): James Hanscomb, responsable du commerce électronique pour le pôle Services de l’agence GroupM au Royaume-Uni et en EMEA, nous livre son point de vue sur le retail media dans tous les secteurs. (577 words, Feb 22, 2021) - [3 retos del Marketing Digital (alias «Oportunidades») para 2021 | ES - Criteo](/content/es/blog/3-retos-del-marketing-digital-alias-oportunidades-para-2021.html): Descubre cómo los Profesionales del Marketing que puedan afrontar estos desafíos serán los grandes triunfadores en el que pensamos que será el Año del Profesional del Marketing Digital. (953 words, Feb 22, 2021) - [事務DX加速＆地方移住が注目ワードに。 テレワーク普及で変わる求人トレンド | JP - Criteo.com](/content/jp/blog/e4-ba-8b-e5-8b-99dx-e5-8a-a0-e9-80-9f-ef-bc-86-e5-9c-b0-e6-96-b9-e7-a7-bb-e4-bd-8f-e3-81-8c-e6-b3-a8-e7-9b-ae-e3-83-af-e3-83-bc-e3-83-89-e3-81-ab-e3-80-82-e3-83-86-e3-83-ac-e3-83-af-e3-83-bc.html): 2020年、新型コロナウイルスの影響で、日本でも一気に普及したテレワーク。日本最大のクラウドソーシングサービス「クラウドワークス」を運営する株式会社クラウドワークスが2020年10月～11月に行った調査でも、テレワーク経験者のうち回答時点でテレワークを継続している人は55%、回答時点でテレワークが解除され、原則出社の勤務形態へ戻った割合が45%と、テレワークを継続している人がまだ半数以上いることがわかりました。 (101 words, Feb 20, 2021) - [2021年の食トレンド、キーワードは「アジア」「青」「つくりおき」 | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-81-ae-e9-a3-9f-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-80-81-e3-82-ad-e3-83-bc-e3-83-af-e3-83-bc-e3-83-89-e3-81-af-e3-80-8c-e3-82-a2-e3-82-b8-e3-82-a2-e3-80-8d-e3-80-8c-e9-9d-92.html): 新型コロナウイルスの影響で、生活様式が大きく変わった2020年。私たちの食事の風景も、大きく変わりました。在宅ワークや在宅学習が普及したこともあって、外食や大勢での会食をする機会が激減、自宅で食事をする機会が増えた人が多いのではないでしょうか。 (36 words, Feb 18, 2021) - [3 sfide (o opportunità) del digital marketing per il 2021 | IT - Criteo](/content/it/blog/3-sfide-o-opportunita-del-digital-marketing-per-il-2021.html): I marketer che sono riusciti a esplorare queste sfide saranno coloro che avranno successo in quello che pensiamo sarà l’anno del digital marketing. (912 words, Feb 17, 2021) - [Marketing digital : les 3 défis (ou opportunités) de 2021 | FR - Criteo.com](/content/fr/blog/marketing-digital-les-3-defis-ou-opportunites-de-2021.html): Quelles sont les stratégies gagnantes à adopter pour l’année qui se profile, bien partie pour être celle du marketing en ligne ? (837 words, Feb 16, 2021) - [3 Chancen für das digitale Marketing im Jahr 2021 | DE - Criteo.com](/content/de/blog/3-chancen-fuer-das-digitale-marketing-im-jahr-2021/index.html): Die Werbetreibenden, die die in diesem Beitrag geschilderten Herausforderungen erfolgreich meistern, werden in diesem Jahr – unserer Meinung nach das Jahr des digitalen Werbetreibenden – erfolgreich sein. (584 words, Feb 16, 2021) - [Perché nel 2021 i marketer stanno intensificando l’impegno nel digitale | IT - Criteo](/content/it/blog/tendenze-del-marketing-digitale-2021/index.html): Scalabilità online e operazioni di digitalizzazione sono solo alcune delle modalità con cui le aziende si stanno trasformando. Scopri di più con il nostro sondaggio globale tra i marketer. (823 words, Feb 16, 2021) - [コロナ禍、デジタルネイティブの「熱中消費」に注目 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-80-81-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-8d-e3-82-a4-e3-83-86-e3-82-a3-e3-83-96-e3-81-ae-e3-80-8c-e7-86-b1-e4-b8-ad-e6-b6-88-e8-b2-bb-e3-80-8d-e3-81-ab.html): あらゆる世代の生活に多大な変化をもたらした、新型コロナウイルス。特に話題を集めたのは、高齢者のEC利用率が向上 […] (33 words, Feb 16, 2021) - [コロナで変わるネットショッピング～利用世帯が初の50％超え | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e3-83-8d-e3-83-83-e3-83-88-e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0-ef-bd-9e-e5-88-a9-e7-94-a8-e4-b8-96-e5-b8-af-e3-81-8c.html): 2020年は世界中で「買い物」の在り方が大きく変わった1年でした。総務省が毎月行っている「家計消費状況調査」では、2020年5月には、ネットショッピング利用世帯が、同調査でネットショッピングを調査対象にした2002年以降初めて、全体の50％を突破、2020年10月には前年同月比8.8ポイント増の50.9％に達しています。 (11 words, Feb 15, 2021) - [2021年、コネクテッドTV広告市場に注目 | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-80-81-e3-82-b3-e3-83-8d-e3-82-af-e3-83-86-e3-83-83-e3-83-89tv-e5-ba-83-e5-91-8a-e5-b8-82-e5-a0-b4-e3-81-ab-e6-b3-a8-e7-9b-ae.html): 新型コロナウイルス感染拡大の影響で、世界的にコネクテッドTV（インターネット回線に接続されたテレビ端末）のユーザーが急増しています。 (69 words, Feb 14, 2021) - [海外ブランドが相次ぎ参入！「アップサイクル」とは？ | JP - Criteo.com](/content/jp/blog/e6-b5-b7-e5-a4-96-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-81-8c-e7-9b-b8-e6-ac-a1-e3-81-8e-e5-8f-82-e5-85-a5-ef-bc-81-e3-80-8c-e3-82-a2-e3-83-83-e3-83-97-e3-82-b5-e3-82-a4-e3-82-af-e3-83-ab-e3-80-8d.html): 注目を集めているのが「アップサイクル」です。アップサイクルとは売れ残った商品や製造過程で出た余剰品などの廃棄物に、デザインやアイデアによって新たな付加価値を持たせ、新たな商品を創り出すこと。 (30 words, Feb 13, 2021) - [Oracle Data Cloudによる注目のインタビュー：アドテク業界の改革をリードするCriteoの取り組み | JP - Criteo.com](/content/jp/blog/oracle-data-cloud-e3-81-ab-e3-82-88-e3-82-8b-e6-b3-a8-e7-9b-ae-e3-81-ae-e3-82-a4-e3-83-b3-e3-82-bf-e3-83-93-e3-83-a5-e3-83-bc.html): プライバシー保護規制に対応するソリューションの開発に向けて、アドテク業界の企業がどのように連携を進めているか、Criteoのグローバルパートナーシップ担当シニアバイスプレジデントを務めるLen Ostoffが見解を述べています。 (21 words, Feb 12, 2021) - [Кастомизируйте, интегрируйте и автоматизируйте: представляем новую платформу Criteo API](/content/ru/blog/criteo-api-d0-bf-d0-bb-d0-b0-d1-82-d1-84-d0-be-d1-80-d0-bc-d0-b0-d0-b7-d0-b0-d0-bf-d1-83-d1-81-d0-ba.html): Мы разработали Criteo API, чтобы вы смогли выйти на новый уровень в рекламе и создать все необходимое, чтобы развивать свой бизнес. (746 words, Feb 11, 2021) - [約60%が「テレワークでストレス」。解消のカギは「雑談」にあり！ | JP - Criteo.com](/content/jp/blog/e7-b4-8460-e3-81-8c-e3-80-8c-e3-83-86-e3-83-ac-e3-83-af-e3-83-bc-e3-82-af-e3-81-a7-e3-82-b9-e3-83-88-e3-83-ac-e3-82-b9-e3-80-8d-e3-80-82-e8-a7-a3-e6-b6-88-e3-81-ae-e3-82-ab-e3-82-ae-e3-81-af-e3-80-8c.html): 新型コロナウイルス感染拡大の影響で、日本でも一気に普及したテレワーク。テレワークの頻度は人によってさまざまで、 […] (49 words, Feb 10, 2021) - [Valentinstag: Wie die Deutschen zum Tag der Liebe einkaufen und was Retailer beachten müssen | DE - Criteo.com](/content/de/blog/valentinstag-wie-die-deutschen-zum-tag-der-liebe-einkaufen-und-was-retailer-beachten-muessen.html): Am kommenden Sonntag, dem 14. Februar ist Valentinstag. Wenn Ihr jetzt vor Schreck nach Luft schnappt, dann bedeutet das womöglich, dass Ihr noch kein Geschenk für Euren Liebsten oder Eure Liebste habt – und aufgrund des Corona-Lockdowns ist es in diesem Jahr auch bedeutend schwieriger, rettende Spontankäufe zu tätigen. (445 words, Feb 10, 2021) - [Fighting Ad Fraud in Mobile In-App Advertising: A Criteo & Pixalate Q&A | Criteo](/content/blog/fighting-ad-fraud-in-mobile-in-app-advertising-criteo-pixalate-qa.html): Criteo's Head of Supply Quality, Francois Zolezzi, speaks with Pixalate about fighting ad fraud and invalid traffic. (1,235 words, Feb 10, 2021) - [「巣ごもり消費」で好調！電子出版市場＋28％を記録 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e5-b7-a3-e3-81-94-e3-82-82-e3-82-8a-e6-b6-88-e8-b2-bb-e3-80-8d-e3-81-a7-e5-a5-bd-e8-aa-bf-ef-bc-81-e9-9b-bb-e5-ad-90-e5-87-ba-e7-89-88-e5-b8-82-e5-a0-b4-ef-bc-8b28-ef-bc-85-e3-82-92-e8-a8-98.html): 新型コロナウイルスの影響で幅広い業界が打撃を受ける一方で、売り上げを伸ばしている業界もあります。出版業界もその一つ。公益社団法人全国出版協会の調査によると、2020年の日本の出版市場（紙＋電子の推定販売額）は前年比4.8％増の１兆6,168億円を記録、大幅な成長を遂げました。 (18 words, Feb 9, 2021) - [3 Digital Marketing Challenges (aka Opportunities) for 2021 | Criteo](/content/blog/3-digital-marketing-challenges-opportunities-2021/index.html): Marketers that successfully navigate these challenges will be the winners in what we think will be the Year of the Digital Marketer. (804 words, Feb 9, 2021) - [コンテクスチュアル・ターゲティングがかつてないほど重視される4つの理由 | JP - Criteo.com](/content/jp/blog/4-reasons-contextual-targeting-is-trending/index.html): コンテクスチュアル・ターゲティングが今、脚光を浴びています。コンテクスチュアル・ターゲティングがトレンドの戦略となっている4つの理由を説明します。 (39 words, Feb 7, 2021) - [2021年の広告業界を見通す6つのトレンド予測 | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-81-ae-e5-ba-83-e5-91-8a-e6-a5-ad-e7-95-8c-e3-82-92-e8-a6-8b-e9-80-9a-e3-81-996-e3-81-a4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e4-ba-88-e6-b8-ac.html): 未曽有の状況が続く2021年、David Foxが消費者のトレンドと業界の動向をもとに広告業界を見通す6つのトレンド予測をご紹介します。 (82 words, Feb 5, 2021) - [eCommerce 2021: i trend da tenere d’occhio | IT - Criteo](/content/it/blog/ecommerce-2021-i-trend-da-tenere-docchio/index.html): L’Osservatorio eCommerce B2C del Politecnico di Milano fa una previsione dei trend del mercato eCommerce per il 2021, evidenziando le tecnologie e le tendenze di cui si prevede una crescita. (522 words, Feb 4, 2021) - [Why Marketers Are Doubling Down on Digital in 2021 | Criteo](/content/blog/digital-marketing-trends-2021/index.html): Scaling online and digitalizing operations are a few of the ways businesses are transforming. Learn more from our global survey of marketers. (744 words, Feb 4, 2021) - [Neues Jahrzehnt, neue Regeln: Wie ihr die Generation Z jetzt erreicht | DE - Criteo.com](/content/de/blog/neues-jahrzehnt-neue-regeln-wie-ihr-die-generation-z-jetzt-erreicht.html): Die Generation Z gilt als anspruchsvoll, skeptisch und beeinflussbar. Criteo zeigt, wie Marken die junge Zielgrupp jetzt am besten erreichen. (612 words, Feb 3, 2021) - [カスタマイズ、統合、自動化：御社の広告活動を強化する新しいCriteoAPIプラットフォーム](/content/jp/blog/e5-be-a1-e7-a4-be-e3-81-ae-e5-ba-83-e5-91-8a-e6-b4-bb-e5-8b-95-e3-82-92-e5-bc-b7-e5-8c-96-e3-81-99-e3-82-8b-e6-96-b0-e3-81-97-e3-81-84criteoapi-e3-83-97-e3-83-a9-e3-83-83-e3-83-88-e3-83-95-e3-82-a9.html): Criteoが開発したAPIプラットフォームは、御社のビジネスの成長に必要な基盤を構築し、広告活動を進化させます。 (62 words, Feb 2, 2021) - [2021年、コロナ禍のバレンタインはどうなる？～オンラインでチョコを買う人が3倍増！ | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-80-81-e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ae-e3-83-90-e3-83-ac-e3-83-b3-e3-82-bf-e3-82-a4-e3-83-b3-e3-81-af-e3-81-a9-e3-81-86-e3-81-aa-e3-82-8b-ef-bc-9f-ef-bd-9e-e3-82-aa.html): 国内最大級オトナ女子向けメディアアプリ「LOCARI」を運営する株式会社Wondershakeが2021年1月、全国の男女を対象におこなった調査でも、回答者の68%が「今年のバレンタインは新型コロナウイルスの影響を受ける」と回答しています。 (37 words, Feb 2, 2021) - [Power Your Advertising with the New Criteo API Platform](/content/fr/blog/criteo-api-platform-launch/index.html): Avec la plate-forme API Criteo, allez encore plus loin dans votre stratégie publicitaire pour booster votre activité. (947 words, Feb 2, 2021) - [The Top Digital Marketing Channels of 2021 | Criteo](/content/blog/top-digital-marketing-channels-2021/index.html): Marketers are changing their mix this year. See how your plan compares with data on what channels are getting more - or less - budget, from our global survey of marketers. (626 words, Feb 2, 2021) - [[Video] Ein Retail Media Moment mit James Hanscomb von GroupM | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-james-hanscomb-von-groupm.html): James Hanscomb, Head of E-Commerce bei GroupM Services UK und EMEA, spricht über seine Insights in Bezug auf Retail Media in den einzelnen Branchen. (519 words, Feb 2, 2021) - [Anpassen, Integrieren und Automatisieren: Eine bessere Performance für eure Werbung mit der neuen Criteo API-Plattform](/content/de/blog/anpassen-integrieren-und-automatisieren-eine-bessere-performance-fuer-eure-werbung-mit-der-neuen-criteo-api-plattform.html): We’ve developed the Criteo API platform so you can take your advertising further and build what you need to grow your business. (930 words, Feb 1, 2021) - [The State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World | Criteo](/content/blog/digital-marketing-spend-2021/index.html): Our recent global survey has the latest insights on how marketers around the world are thinking about their digital marketing spend in 2021. (730 words, Jan 27, 2021) - [Power Your Advertising with the New Criteo API Platform](/content/es/blog/criteo-api-lanzamiento-de-plataforma/index.html): Criteo API para integración de campañas de publicidad online: Hemos desarrollado la Plataforma API de Criteo para que puedas llevar tu publicidad a otro nivel y diseñar lo que necesites para hacer crecer tu negocio. (1,099 words, Jan 26, 2021) - [Power Your Advertising with the New Criteo API Platform](/content/it/blog/criteo-api-lancio-della-piattaforma/index.html): Abbiamo sviluppato la piattaforma API Criteo perché tu possa migliorare ulteriormente la tua attività pubblicitaria e creare ciò di cui hai bisogno per far crescere il tuo business. (1,003 words, Jan 25, 2021) - [2度目の緊急事態宣言　国内航空業界への影響は？ | JP - Criteo.com](/content/jp/blog/2-e5-ba-a6-e7-9b-ae-e3-81-ae-e7-b7-8a-e6-80-a5-e4-ba-8b-e6-85-8b-e5-ae-a3-e8-a8-80-e3-80-80-e5-9b-bd-e5-86-85-e8-88-aa-e7-a9-ba-e6-a5-ad-e7-95-8c-e3-81-b8-e3-81-ae-e5-bd-b1-e9-9f-bf-e3-81-af-ef-bc-9f.html): 新型コロナウイルスの感染拡大により、世界中で大きな打撃を受けている航空業界。国際航空運送協会（IATA）は2020年11月、2020年のRPKs（有償旅客数に輸送距離を乗じたRevenue Passenger Kilometers：旅客キロ）が、前年比で66.3％減少するとの予測を発表しました。減少幅としては、第二次世界大戦以降最大の落ち込みです。 (15 words, Jan 21, 2021) - [6 previsioni sulla pubblicità per il 2021 | IT - Criteo](/content/it/blog/6-previsioni-sulla-pubblicita-per-il-2021/index.html): Può darsi che il 2021 abbia molte incognite, ma David Fox condivide 6 previsioni sulla pubblicità per il 2021, in base ai trend di consumatori e del settore. (1,198 words, Jan 21, 2021) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/it/blog/aggiornamenti-sulla-release-di-criteo-per-linverno-q4-20.html): I nostri ultimi aggiornamenti sui prodotti focalizzano il nostro aiuto sulla creazione di esperienze pubblicitarie affidabili e d’impatto e sulla generazione di relazioni durevoli con i clienti. (1,012 words, Jan 21, 2021) - [Power Your Advertising with the New Criteo API Platform](/content/blog/criteo-api-platform-launch/index.html): We’ve developed the Criteo API platform so you can take your advertising further and build what you need to grow your business. (964 words, Jan 21, 2021) - [How to Build Ads That APAC Valentine’s Day Shoppers Will Love | Criteo](/content/blog/valentines-day-apac-advertising-campaigns/index.html): We're sharing creative inspiration and engaging ad formats to help you build your 2021 Valentine’s Day ad campaign. (662 words, Jan 20, 2021) - [6 previsões para a publicidade em 2021 | BR - Criteo.com](/content/br/blog/6-previsoes-para-a-publicidade-em-2021/index.html): 2021 pode ter começado em meio a muitas incertezas, mas David Fox compartilha 6 previsões para a publicidade neste novo ano com base nas tendências de consumo e do setor. (1,093 words, Jan 19, 2021) - [Perguntas e respostas sobre o Oracle Data Cloud: Como a Criteo vem lidando com as mudanças constantes no cenário de adtech | BR - Criteo.com](/content/br/blog/perguntas-e-respostas-sobre-o-oracle-data-cloud-como-a-criteo-vem-lidando-com-as-mudancas-constantes-no-cenario-de-adtech.html): Confira o que nosso SVP de Global Partnerships, Len Ostoff, tem a dizer sobre como os players do setor de adtech estão trabalhando juntos para encontrar novas soluções de privacidade. (1,317 words, Jan 19, 2021) - [Produits sponsorisés : bienvenue à Pacvue, nouveau partenaire API de Criteo Retail Media | FR - Criteo.com](/content/fr/blog/produits-sponsorises-bienvenue-a-pacvue/index.html): Criteo et Target déploient Pacvue, partenaire API de Criteo. Intégré à l’API Retail Media de Criteo, Pacvue invite à déployer des annonces sur de nouveaux canaux, en bénéficiant d’une gestion optimisée des campagnes. (547 words, Jan 19, 2021) - [So partnern wir mit Pacvue für Sponsored Products auf Target.com und in der Target-App | DE - Criteo.com](/content/de/blog/so-partnern-wir-mit-pacvue-fuer-sponsored-products-auf-target-com-und-in-der-target-app.html): Criteo Retail Media und Target haben zusammen gearbeitet, um Pacvue als Criteo API-Partner zu starten. Durch die Integration mit der Criteo Retail Media API ermöglicht Pacvue Marketern, ihre Werbung auf neue Kanäle auszuweiten, während sie ihre Kampagnen weiterhin über Pacvue verwalten. (505 words, Jan 19, 2021) - [6 прогнозов в сфере рекламы на 2021 год | RU - Criteo.com](/content/ru/blog/6-d0-bf-d1-80-d0-be-d0-b3-d0-bd-d0-be-d0-b7-d0-be-d0-b2-d0-b2-d1-81-d1-84-d0-b5-d1-80-d0-b5-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d1-8b-d0-bd-d0-b0-2021-d0-b3-d0-be-d0-b4.html): 2021 год наверняка готовит много сюрпризов, и Дэвид Фокс поделился 6 прогнозами для рекламной индустрии в 2021 году, основанными на отраслевых и потребительских трендах. (971 words, Jan 19, 2021) - [Welcome Pacvue, our new Criteo Retail Media API partner for sponsored products advertising on Target.com and the Target app | Criteo](/content/blog/criteo-and-target-welcome-pacvue-as-retail-media-api-partner.html): Criteo Retail Media and Target have collaborated to launch Pacvue as a Criteo API partner. By integrating with the Criteo Retail Media API, Pacvue allows marketers to expand their advertising to new channels while continuing to manage campaigns through Pacvue. (1,045 words, Jan 19, 2021) - [Como o crescimento das compras online transformou a Cyber Week numa Cyber Season | BR - Criteo.com](/content/br/blog/como-o-crescimento-das-compras-online-transformou-a-cyber-week-numa-cyber-season.html): O boom das compras online transformou a Cyber Week numa Cyber Season. Ouça insights do nosso CCO e CDO, David Fox. (1,146 words, Jan 18, 2021) - [58万人が回答！2020年に流行ったと思うもの、第1位は？ | JP - Criteo.com](/content/jp/blog/58-e4-b8-87-e4-ba-ba-e3-81-8c-e5-9b-9e-e7-ad-94-ef-bc-812020-e5-b9-b4-e3-81-ab-e6-b5-81-e8-a1-8c-e3-81-a3-e3-81-9f-e3-81-a8-e6-80-9d-e3-81-86-e3-82-82-e3-81-ae-e3-80-81-e7-ac-ac1-e4-bd-8d-e3-81-af.html): コロナに始まりコロナで終わった感のある2020年。私たちの生活は大きな変化の波にさらされました。働き方や時間の使い方が大きく変わった結果、人々の関心事やお金の使い道も大きく変わった1年でもありました。今回は改めて2020年の日本のトレンドを総復習し、始まったばかりの2021年を勝ち抜くヒントを探しましょう。 (21 words, Jan 15, 2021) - [4 coisas que aprendi no meu primeiro ano como CEO | BR - Criteo.com](/content/br/blog/4-coisas-que-aprendi-no-meu-primeiro-ano-como-ceo/index.html): Megan Clarken da Criteo compartilha os aprendizados do seu primeiro ano como CEO e oferece insights sobre como liderar durante uma crise. (1,247 words, Jan 15, 2021) - [Главные вопросы и ответы об Oracle Data Cloud: как Criteo адаптируется к меняющимся условиям индустрии рекламных технологий | RU - Criteo.com](/content/ru/blog/d0-b3-d0-bb-d0-b0-d0-b2-d0-bd-d1-8b-d0-b5-d0-b2-d0-be-d0-bf-d1-80-d0-be-d1-81-d1-8b-d0-b8-d0-be-d1-82-d0-b2-d0-b5-d1-82-d1-8b-d0-be-d0-b1-oracle-data-cloud-d0-ba-d0-b0-d0-ba-criteo-d0-b0-d0-b4.html): Наш вице-президент по глобальным партнерствам Лен Остофф рассказывает о коллаборации игроков индустрии adtech в поиске новых решений по приватности. (1,063 words, Jan 15, 2021) - [6 Predicciones de publicidad para 2021 | ES - Criteo](/content/es/blog/6-predicciones-de-publicidad-para-2021/index.html): Predicciones de Publicidad para 2021: 2021 es toda una incertidumbre, pero David Fox comparte 6 predicciones de publicidad, basándose en las tendencias y los hábitos de consumo vistos en el sector. (1,337 words, Jan 15, 2021) - [3社がコロナ禍で最高益。GAFAはコロナにどう対処したのか？ | JP - Criteo.com](/content/jp/blog/3-e7-a4-be-e3-81-8c-e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-a7-e6-9c-80-e9-ab-98-e7-9b-8a.html): 新型コロナウイルス感染拡大により多くの業界が苦境に立たされる中、アメリカの巨大IT企業、通称GAFAは「コロナで焼け太りした」とまで評されるほどの好業績を上げました。特にアルファベット（Googleの持ち株会社）、フェイスブック、アマゾンの3社は2020年7月～9月、四半期としては過去最高益を更新、コロナ禍をものともしない勢いで売り上げを伸ばし続けています。 (24 words, Jan 14, 2021) - [4 вещи, которые я узнала за свой первый год в качестве CEO Criteo | RU - Criteo.com](/content/ru/blog/4-d0-b2-d0-b5-d1-89-d0-b8-d0-ba-d0-be-d1-82-d0-be-d1-80-d1-8b-d0-b5-d1-8f-d1-83-d0-b7-d0-bd-d0-b0-d0-bb-d0-b0-d0-b7-d0-b0-d1-81-d0-b2-d0-be-d0-b9-d0-bf-d0-b5-d1-80-d0-b2-d1-8b-d0-b9-d0-b3.html): Генеральный директор Criteo Меган Кларкен делится своими впечатлениями от первого года на посту СЕО и лидерстве в кризисное время. (1,080 words, Jan 13, 2021) - [Oracle Data Cloud 주요사항 Q&A: 광고 기술 변화에 대한 크리테오의 대응 현황 | KR - Criteo](/content/kr/blog/oracle-data-cloud-ec-a3-bc-ec-9a-94-ec-82-ac-ed-95-ad-qa-ea-b4-91-ea-b3-a0-ea-b8-b0-ec-88-a0-eb-b3-80-ed-99-94-ec-97-90-eb-8c-80-ed-95-9c-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-9d-98-eb-8c-80.html): 글로벌 파트너십 담당 SVP인 렌 오스토프(Len Ostoff)로부터 애드테크 업체들이 개인정보 보호를 위한 새로운 솔루션을 찾기 위해 어떻게 협력하고 있는지 들어보십시오. (908 words, Jan 13, 2021) - [Publicité en ligne : 6 prévisions pour 2021 | FR - Criteo.com](/content/fr/blog/publicite-en-ligne-6-previsions-pour-2021/index.html): Qui sait quelles surprises nous réserve 2021 ? David Fox nous livre quelques éléments de réponse. Découvrez les tendances publicitaires de l’année à venir pour le secteur de la consommation et du marketing. (1,178 words, Jan 12, 2021) - [Recapitulación sobre las ventas de Black Friday de 2020 a nivel mundial | ES - Criteo](/content/es/blog/recapitulacion-sobre-las-ventas-de-black-friday-de-2020-a-nivel-mundial.html): Para tener una idea completa de lo que sucedió este año, analizamos 3 mil millones de transacciones en el cuarto trimestre de 2019 y 2020 de más de 5.500 minoristas en América, APAC y Europa. (1,027 words, Jan 11, 2021) - [Targeting y protección de datos: Lo que necesitas saber sobre el consentimiento explícito y mucho más | ES - Criteo](/content/es/blog/targeting-y-proteccion-de-datos/index.html): Cómo puedes conseguir el consentimiento de los usuarios para fines de publicidad online de manera legal, sin perjudicar las ventas de tu empresa? Esta pregunta es más importante que nunca para los Responsables de Marketing en 2020. Barbara Nietzer, Directora Legal EMEA de Criteo, y Florian Tannen, colega de Baker & McKenzie, nos cuentan cuáles son los retos legislativos en este sentido y qué deben saber las empresas sobre ellos. Ambos compartieron sus experiencias en un evento virtual, Digital Bash Law, a finales de octubre. (996 words, Jan 11, 2021) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/es/blog/criteo-product-updates-q4-20/index.html): Nuestras últimas novedades sobre productos se centran en ayudarte a construir experiencias de publicidad impactantes y de confianza y a fomentar relaciones duraderas con tu clientela. (493 words, Jan 11, 2021) - [4 razones por las que el targeting por contexto importa ahora más que nunca | ES - Criteo](/content/es/blog/4-razones-por-las-que-el-targeting-por-contexto-importa-ahora-mas-que-nunca.html): La orientación contextual está ocupando un lugar central. Conozca las 4 razones por las que es una estrategia de tendencia para los especialistas en marketing. (1,128 words, Jan 11, 2021) - [個人情報の自己管理が可能に！？注目の「情報銀行」とは？ | JP - Criteo.com](/content/jp/blog/e5-80-8b-e4-ba-ba-e6-83-85-e5-a0-b1-e3-81-ae-e8-87-aa-e5-b7-b1-e7-ae-a1-e7-90-86-e3-81-8c-e5-8f-af-e8-83-bd-e3-81-ab-ef-bc-81-ef-bc-9f-e6-b3-a8-e7-9b-ae-e3-81-ae-e3-80-8c-e6-83-85-e5-a0-b1-e9-8a-80.html): GAFA（Google、Apple、Facebook、Amazon）に代表される巨大IT企業が、ユーザーの個人情報を独占的に収集・利用して巨額の収益を得ていることへの批判が高まる中、欧米各国を中心に個人情報の利活用に関する法律の見直しが進んでいます。 (83 words, Jan 8, 2021) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/fr/blog/du-neuf-pour-lhiver-chez-criteo-custom-audiences-publicites-adaptatives-ciblage-des-inventaires.html): Grâce à nos dernières mises à jour, créez des expériences publicitaires percutantes et fiables, et bâtissez des relations durables avec vos clients.  (963 words, Jan 8, 2021) - [Chinese New Year 2021: Marketer’s Guide to Prosperity in the Year of the Ox | Criteo](/content/blog/chinese-new-year-marketing-2021/index.html): Businesses are fortifying their marketing plans for 2021. Learn how to reach more of the right consumers in the run up to Chinese New Year. (1,078 words, Jan 7, 2021) - [66％が「増えてほしい」と回答 オンライン診療普及のカギは？ | JP - Criteo.com](/content/jp/blog/66-ef-bc-85-e3-81-8c-e3-80-8c-e5-a2-97-e3-81-88-e3-81-a6-e3-81-bb-e3-81-97-e3-81-84-e3-80-8d-e3-81-a8-e5-9b-9e-e7-ad-94-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e8-a8-ba-e7-99-82-e6-99-ae.html): 新型コロナウイルスの感染拡大を受け、医療現場の切迫した状況が連日報じられています。これから風邪やインフルエンザの流行も本格化する時期を迎えるにあたって、「病院に行くのが怖い」と考える人も増えてくるでしょう。そこでにわかに注目を集めているのが、「オンライン診療」です。 (19 words, Jan 6, 2021) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/de/blog/die-winter-updates-von-criteo-q4-20/index.html): Mit unseren neuesten Produkt-Updates unterstützen wir euch dabei, wirkungsvolle, vertrauenswürdige Werbeerfahrungen zu schaffen und dauerhafte Beziehungen zu euren Kunden aufzubauen. (421 words, Jan 5, 2021) - [크리테오의 성과비법 : 데이터 & AI | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-9d-98-ec-84-b1-ea-b3-bc-eb-b9-84-eb-b2-95-eb-8d-b0-ec-9d-b4-ed-84-b0-ai.html): 마케터인 당신이 데이터 분석을 의뢰하였고 그 내용을 공유 받는 미팅에 있다고 가정해보겠습니다. (652 words, Jan 4, 2021) - [2021年、若者トレンドは「パーソナライズ」と「おうちでぜいたく」 | JP - Criteo.com](/content/jp/blog/2021-e5-b9-b4-e3-80-81-e8-8b-a5-e8-80-85-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-af-e3-80-8c-e3-83-91-e3-83-bc-e3-82-bd-e3-83-8a-e3-83-a9-e3-82-a4-e3-82-ba-e3-80-8d-e3-81-a8-e3-80-8c-e3-81-8a.html): 新型コロナウイルスの感染拡大が続く中、2021年が始まりました。2020年は「巣ごもり消費」という言葉がすっかり定着しましたが、2021年はどんなものが売れるのでしょうか？今回は10代～20代の若者たちの消費トレンドについて興味深い調査結果をご紹介しましょう。 (54 words, Jan 4, 2021) - [Resumo das vendas globais durante a Black Friday 2020 | BR - Criteo.com](/content/br/blog/resumo-das-vendas-globais-durante-a-black-friday-2020.html): Como foi a Black Friday no mundo? Analisamos 3 bilhões de transações no quarto trimestre de 2019 e de 2020, de mais de 5.500 varejistas em diferentes mercados: nas Américas, na região Ásia-Pacífico (APAC) e na Europa. Confira o que você precisa saber. (712 words, Dec 29, 2020) - [4 motivos pelos quais a segmentação contextual é cada vez mais importante | BR - Criteo.com](/content/br/blog/4-motivos-pelos-quais-a-segmentacao-contextual-e-cada-vez-mais-importante.html): A segmentação contextual já é usada há quase duas décadas, sendo que ganhou destaque no início dos anos 2000, graças ao Google AdSense. No entanto, ao longo dos anos, a sedução e a promessa do Big Data e da segmentação comportamental a empurraram para segundo plano. Até agora. (962 words, Dec 28, 2020) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/ru/blog/d0-b7-d0-b8-d0-bc-d0-bd-d0-b8-d0-b9-d1-80-d0-b5-d0-bb-d0-b8-d0-b7-d0-be-d0-b1-d0-bd-d0-be-d0-b2-d0-bb-d0-b5-d0-bd-d0-b8-d0-b9-criteo-q4-20.html): Наши последние обновления призваны помочь вам создавать действенную рекламу, выстраивать доверительные и прочные отношения с вашими покупателями. (773 words, Dec 23, 2020) - [「おうちでパーティー」が6割超！コロナで激変するクリスマスの過ごし方 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-81-8a-e3-81-86-e3-81-a1-e3-81-a7-e3-83-91-e3-83-bc-e3-83-86-e3-82-a3-e3-83-bc-e3-80-8d-e3-81-8c6-e5-89-b2-e8-b6-85-ef-bc-81-e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e6-bf-80-e5-a4-89-e3-81-99.html): 新型コロナウイルスの感染が拡大し、国内でも一部の地域で深刻な状況が続く中、今年もクリスマスシーズンが始まりました。街には例年通りクリスマスイルミネーションが灯され、店頭にはクリスマスアイテムが並んでいますが、今年は新型コロナウイルスの影響でクリスマスの過ごし方にも大きな変化が起きているようです。 (35 words, Dec 22, 2020) - [年末年始商戦に異変あり？スーパーの年始休業が拡大 | JP - Criteo.com](/content/jp/blog/e5-b9-b4-e6-9c-ab-e5-b9-b4-e5-a7-8b-e5-95-86-e6-88-a6-e3-81-ab-e7-95-b0-e5-a4-89-e3-81-82-e3-82-8a-ef-bc-9f-e3-82-b9-e3-83-bc-e3-83-91-e3-83-bc-e3-81-ae-e5-b9-b4-e5-a7-8b-e4-bc-91-e6-a5-ad-e3-81-8c.html): 新型コロナウイルス感染拡大の影響で今年は年末年始の帰省や旅行を控え、自宅でゆっくり過ごす予定の人も多いことでしょう。そうなると、当然、年末年始の休暇中も自宅で食事をとる機会が増えますよね。とはいえ、最近では元旦のみ休業して2日から通常営業するスーパーが多いので、「2日には買いに行けるから、食材は買いこまなくて大丈夫」というのが常識になりつつあります。 (38 words, Dec 21, 2020) - [4 причины почему контекстуальный таргетинг имеет все большее значение | RU - Criteo.com](/content/ru/blog/4-d0-bf-d1-80-d0-b8-d1-87-d0-b8-d0-bd-d1-8b-d0-bf-d0-be-d1-87-d0-b5-d0-bc-d1-83-d0-ba-d0-be-d0-bd-d1-82-d0-b5-d0-ba-d1-81-d1-82-d1-83-d0-b0-d0-bb-d1-8c-d0-bd-d1-8b-d0-b9-d1-82-d0-b0-d1-80-d0-b3.html): Контекстный таргетинг занимает центральное место. Узнайте 4 причины, по которым это популярная стратегия для маркетологов. (836 words, Dec 21, 2020) - [Von #FFF bis #Zerowaste: So arbeiten Marken mit Deutschlands Greenfluencern | DE - Criteo.com](/content/de/blog/von-fff-bis-zerowaste-so-arbeiten-marken-mit-deutschlands-greenfluencern.html): Viele Marken bringen nachhaltige Mode-Kollektionen raus und möchten sie mithilfe von Influencern der Welt zeigen. Criteo zeigt, worauf es bei Kooperationen ankommt. (648 words, Dec 21, 2020) - [Omincanalità: a che punto sono le aziende italiane? | IT - Criteo](/content/it/blog/omincanalita-a-che-punto-sono-le-aziende-italiane/index.html): L’Osservatorio Omnichannel Customer Experience del PoliMi, promosso dalla School of Management del Politecnico di Milano, evidenzia il ritardo delle aziende italiane nell’adottare un approccio multicanale, sebbene la pandemia abbia accelerato il digitale (392 words, Dec 21, 2020) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/jp/blog/e5-86-ac-e3-81-ae-e8-a3-bd-e5-93-81-e3-83-aa-e3-83-aa-e3-83-bc-e3-82-b9-q4-2020.html): Criteoの最新製品は、信頼性に優れ、インパクトのある広告体験を届けることにフォーカスし、顧客との長期的な関係構築を推進するものです。  (45 words, Dec 19, 2020) - [Top 10: Diese Beauty- und Fashion-Influencer in Deutschland solltet ihr kennen | DE - Criteo.com](/content/de/blog/top-10-diese-beauty-und-fashion-influencer-in-deutschland-solltet-ihr-kennen.html): Influencer-Marketing ist aus keiner Social-Media-Strategie wegzudenken. Criteo stellt die zehn größten deutschen Beauty- und Fashion-Influencer vor, die ihr kennen solltet. (841 words, Dec 18, 2020) - [今年のホリデーシーズン、売れているのは何？ | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e5-b9-b4-e3-81-ae-e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e3-80-81-e5-a3-b2-e3-82-8c-e3-81-a6-e3-81-84-e3-82-8b-e3-81-ae-e3-81-af-e4-bd-95-ef-bc-9f.html): Criteoではこの不確実な状況下でも、マーケターの皆様をサポートすべく、世界20か国で600以上の商品カテゴリーについてトラフィックと売り上げデータを分析しました。さらに、世界の消費者2万人以上を対象にした調査も実施しました。そこで本ブログでは、昨年購入の多かった商品に加え、2020年のショッピングのトレンドや、これから年末にかけて人々が購入しようとしている商品についてのインサイトをご紹介します。 (24 words, Dec 18, 2020) - [글로벌 블랙 프라이데이 2020 실적 요약 | KR - Criteo](/content/kr/blog/ea-b8-80-eb-a1-9c-eb-b2-8c-eb-b8-94-eb-9e-99-ed-94-84-eb-9d-bc-ec-9d-b4-eb-8d-b0-ec-9d-b4-2020-ec-8b-a4-ec-a0-81-ec-9a-94-ec-95-bd.html): 올해 무슨 일이 있었는지 전체적으로 파악하기 위해 2019 년과 2020 년 4 분기에 미주, APAC 및 유럽 전역의 5,500 개 이상의 소매 업체로부터 30 억 건의 거래를 조사했습니다. (617 words, Dec 17, 2020) - [携帯料金値下げラッシュ、始まる？ ドコモ携帯料金値下げへ | JP - Criteo.com](/content/jp/blog/e6-90-ba-e5-b8-af-e6-96-99-e9-87-91-e5-80-a4-e4-b8-8b-e3-81-92-e3-83-a9-e3-83-83-e3-82-b7-e3-83-a5-e3-80-81-e5-a7-8b-e3-81-be-e3-82-8b-ef-bc-9f-e3-83-89-e3-82-b3-e3-83-a2-e6-90-ba-e5-b8-af-e6-96-99.html): 2020年9月に発足した菅政権が看板政策として掲げる、「携帯料金の値下げ」がまた一歩前進するニュースが飛び込んできました。携帯電話国内最大手のNTTドコモが料金を引き下げる方針で最終調整に入り、2021年春には月額3000円前後の格安ブランドを立ち上げることを発表したのです。 (61 words, Dec 17, 2020) - [[Vidéo] Retail Media Moment avec Meghan Lavin de Catalyst | FR - Criteo.com](/content/fr/blog/video-a-retail-media-video-retail-media-moment-avec-meghan-lavin-de-catalystmoment-with-catalysts-meghan-lavin.html): Meghan Lavin, directrice marketing de Catalyst, nous livre les dernières tendances des marques et des annonceurs en matière de retail media. (804 words, Dec 17, 2020) - [[Video] Ein Retail Media Moment mit Meghan Lavin von Catalyst | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-meghan-lavin-von-catalyst.html): Meghan Lavin, Director of Marketing bei Catalyst, berichtet, was sie von Brands und Advertisern über Retail Media hört. (759 words, Dec 17, 2020) - [Criteo Winter 2020: Custom Audiences, Inventory Targeting, & More](/content/blog/criteo-product-updates-q4-20/index.html): Our latest product updates focus on helping you build impactful, trustworthy ad experiences and drive lasting relationships with customers.  (748 words, Dec 17, 2020) - [4 Things I Learned in My First Year as CEO | Criteo](/content/blog/4-things-i-learned-in-my-first-year-as-ceo/index.html): Criteo's Megan Clarken shares learnings from her first year as CEO and provides insights on how to lead during a crisis. (1,826 words, Dec 17, 2020) - [Итоги Дня холостяка 2020: 6 глобальных покупательских трендов | RU - Criteo.com](/content/ru/blog/d0-b8-d1-82-d0-be-d0-b3-d0-b8-d0-b4-d0-bd-d1-8f-d1-85-d0-be-d0-bb-d0-be-d1-81-d1-82-d1-8f-d0-ba-d0-b0-2020-6-d0-b3-d0-bb-d0-be-d0-b1-d0-b0-d0-bb-d1-8c-d0-bd-d1-8b-d1-85-d0-bf-d0-be-d0-ba-d1-83.html): Мы проанализировали более 200 000 000 глобальных транзакций, чтобы выяснить, где в мире происходили всплески продаж в День холостяков. Посмотрите, где он стал хитом и какие товары покупали покупатели. (612 words, Dec 16, 2020) - [Online to offline und Retail Media: Diese Commerce-Trends prägen 2021 - Corinna Hohenleitner, Country Director DACH, Criteo | DE - Criteo.com](/content/de/blog/online-to-offline-neue-zielgruppen-und-retail-media-diese-vier-commerce-trends-praegen-2021-corinna-hohenleitner-country-director-dach-criteo.html): In der Rückschau werden wir alle sagen: 2020 war das Jahr der digitalen Transformation. Unter dem Druck der weltweiten Corona-Pandemie beschleunigte sich der Wandel von offline zu online massiv, gleichzeitig eröffneten sich dem E-Commerce ganz neue Felder, Zielgruppen und Geschäftsmodelle. Die Herausforderung für 2021 besteht nun darin, dieses Momentum möglichst effektiv zu nutzen. Für die kommenden Monate sehen wir vier Trends. (601 words, Dec 16, 2020) - [Il mercato dei podcast in Italia: aumentano ascoltatori e coinvolgimento | IT - Criteo](/content/it/blog/il-mercato-dei-podcast-in-italia-aumentano-ascoltatori-e-coinvolgimento.html): Una fotografia del mercato dei podcast in Italia dalle ricerche di Nielsen per Audible e Ipsos. Crescono ascoltatori, soprattutto giovani, e il livello di coinvolgimento. (614 words, Dec 15, 2020) - [Der Singles Day 2020: Sechs Shopping-Trends weltweit | DE - Criteo.com](/content/de/blog/der-singles-day-2020-sechs-shopping-trends-weltweit.html): Selbst in einem unsicheren Jahr war der Singles Day eines der bisher größten Sales-Events des Jahres 2020 und sorgte weltweit für enorme Umsatzspitzen. Alibaba, das zentrale Unternehmen hinter diesem Event, berichtete auch in diesem Jahr von einem neuen Umsatzrekord: ca. 75 Milliarden US-Dollar. Dies umfasst auch Sales aus einem Sales-Event vom 1. bis zum 3. November, also vor dem eigentlichen Singles Day. (653 words, Dec 15, 2020) - [Targeting e tutela dei dati: che cosa devi sapere sul consenso esplicito, e altro ancora | IT - Criteo](/content/it/blog/targeting-e-protezione-dei-dati/index.html): Com’è possibile ottenere il consenso degli utenti a scopi di pubblicità online con modalità conformi alla legge, senza compromettere le vendite della tua azienda? Nel 2020, per chi gestisce le attività di marketing questa domanda è più importante che mai. Barbara Nietzer, Legal Director EMEA di Criteo e Florian Tannen, Partner presso Baker & McKenzie, spiegano dove stanno le sfide normative e quello che le aziende devono sapere. Alla fine di ottobre hanno discusso delle loro esperienze nel corso di un evento virtuale, il Digital Bash Law. (987 words, Dec 15, 2020) - [4 motivi per cui il targeting contestuale conta più che mai | IT - Criteo](/content/it/blog/4-motivi-per-cui-il-targeting-contestuale-conta-piu-che-mai.html): È un paio di decenni che esiste il targeting contestuale, anche se la sua importanza è cresciuta nei primi anni del 2000 grazie a Google AdSense. Ma negli anni, il fascino e la promessa dei Big Data e del targeting comportamentale l’hanno messo un po’ in disparte. (1,018 words, Dec 14, 2020) - [ASO: ¿qué es? | ES - Criteo](/content/es/blog/aso-que-es/index.html): Caso práctico en el que seguro te reconoces: alguien de tu entorno dice que le encantaría volver a jugar, por ejemplo, al parchís. Sin dudarlo acudes rápidamente al store online (Apple Store y Google Play los principales) de tu smartphone y en la ventana de búsqueda tecleas la palabra “parchís”. (1,111 words, Dec 14, 2020) - [Sintesi sulle vendite del Black Friday globale 2020 | IT - Criteo](/content/it/blog/sintesi-sulle-vendite-del-black-friday-globale-2020.html): To get the full picture of what happened this year, we looked at 3 billion transactions in Q4 2019 and 2020 from more than 5,500 retailers across the Americas, APAC, and Europe. (992 words, Dec 14, 2020) - [5 мифов об идентификации, развеянных на Неделе рекламы 2020 | RU - Criteo.com](/content/ru/blog/5-d0-bc-d0-b8-d1-84-d0-be-d0-b2-d0-be-d0-b1-d0-b8-d0-b4-d0-b5-d0-bd-d1-82-d0-b8-d1-84-d0-b8-d0-ba-d0-b0-d1-86-d0-b8-d0-b8-d1-80-d0-b0-d0-b7-d0-b2-d0-b5-d1-8f-d0-bd-d0-bd-d1-8b-d1-85-d0-bd-d0-b0.html): Вот краткий обзор мифов об идентичности, развеянных на нашей панели Advertising Week 2020 и посвященных тому, что работает, а что нет. (382 words, Dec 11, 2020) - [Goldenes Quartal 2020: Wie das Weihnachtsgeschäft von Händlern dieses Jahr erfolgreich wird | DE - Criteo.com](/content/de/blog/goldenes-quartal-2020-wie-das-weihnachtsgeschaeft-von-haendlern-dieses-jahr-erfolgreich-wird.html): Die Weihnachtszeit wird dieses Jahr anders als je zuvor. Criteo zeigt vier Trends, mit denen euer Weihnachtsgeschäft trotz Corona-Pandemie erfolgreich wird. (540 words, Dec 10, 2020) - [Global Black Friday 2020 Sales Recap | Criteo](/content/blog/global-black-friday-2020-sales-recap/index.html): To get the full picture of what happened this year, we looked at 3 billion transactions in Q4 2019 and 2020 from more than 5,500 retailers across the Americas, APAC, and Europe. (858 words, Dec 4, 2020) - [Así pueden los retailers online mantenerse conectados con los clientes de la tienda | ES - Criteo](/content/es/blog/asi-pueden-los-retailers-online-mantenerse-conectados-con-los-clientes-de-la-tienda.html): La esperada ampliación del acuerdo de Criteo, plataforma global de marketing digital, con Lengow, plataforma de impacto para que los e-traders tengan una mayor visibilidad y consigan una mayor rentabilidad, ya es una realidad. (457 words, Dec 4, 2020) - [Targeting and Data Protection: What You Need to Know About Explicit Consent and More | Criteo](/content/blog/targeting-and-data-protection/index.html):   How can you obtain users’ consent for online advertising purposes in a legally compliant manner without jeopardising your business’s sales? This question is more important than ever for marketing executives in 2020. Barbara Nietzer, Legal Director EMEA at Criteo, and Florian Tannen, Partner at Baker & McKenzie, explain where the regulatory challenges lie and […] (1,019 words, Dec 3, 2020) - [La rivoluzione dello Smart Working in Italia | IT - Criteo](/content/it/blog/la-rivoluzione-dello-smart-working-in-italia/index.html): Il Covid-19 ha accelerato diversi fenomeni, primo fra tutti la digitalizzazione di diversi processi, ma anche e soprattutto la forte accelerazione dello smart working, un fenomeno che fino ad ora non aveva avuto una grande adozione nel nostro paese. (691 words, Dec 3, 2020) - [Recapitulación - Singles’ Day 2020: 6 tendencias mundiales de compra | ES - Criteo](/content/es/blog/recapitulacion-singles-day-2020-6-tendencias-mundiales-de-compra.html): Analizamos más de 200.000.000 de transacciones globales para averiguar dónde estaban ocurriendo los picos de ventas del Día del Soltero en todo el mundo. Vea dónde fue un éxito y qué productos compraron los compradores. (285 words, Dec 2, 2020) - [4 Reasons Contextual Targeting Matters More than Ever | Criteo](/content/blog/4-reasons-contextual-targeting-is-trending/index.html): Contextual targeting is taking center stage. Learn the 4 reasons why it's a trending strategy for marketers. (369 words, Dec 2, 2020) - [ONWARD ✕ CyberAgent✕Criteo CPA73％で新規コンバージョンの半数以上を獲得、 高価値な顧客との出会いを実現した“Conversion similar audience” | JP - Criteo.com](/content/jp/blog/onward-e2-9c-95-cyberagent-e2-9c-95criteo-cpa73-ef-bc-85-e3-81-a7-e6-96-b0-e8-a6-8f-e3-82-b3-e3-83-b3-e3-83-90-e3-83-bc-e3-82-b8-e3-83-a7-e3-83-b3-e3-81-ae-e5-8d-8a-e6-95-b0-e4-bb-a5-e4-b8-8a.html): 「そもそも何のために広告を配信しているのか？」という根本的な疑問に向き合いつつ、デジタル広告戦略の抜本的な見直しを進めるONWARDデジタルラボ。その一環としてCriteoの検討層向けソリューションConversion similar audienceを導入しました。今回は導入の経緯と効果を、同社デジタルプラットフォームDiv.のご担当者2人にうかがいました。 (61 words, Dec 1, 2020) - [Desde la Agencia, cómo invertir el presupuesto de marketing digital de los clientes | ES - Criteo](/content/es/blog/desde-la-agencia-como-invertir-el-presupuesto-de-marketing-digital-de-los-clientes.html): Hacer el análisis de los canales más interesantes es algo muy valioso. El papel de una agencia en ese planeamiento permite que se tenga una visión mucho más amplia de los canales adecuados, pues contempla una perspectiva más abierta de la estrategia de marketing del cliente. (855 words, Dec 1, 2020) - [Resumo do Dia do Solteiro 2020: 6 tendências globais de consumo | BR - Criteo.com](/content/br/blog/resumo-do-dia-do-solteiro-2020-6-tendencias-globais-de-consumo.html): Mesmo em tempos de incertezas, o Dia do Solteiro (Singles’ Day) foi um dos maiores eventos do comércio até o momento em 2020, gerando picos de vendas em vários países. O Alibaba, protagonista do evento, relatou novos recordes neste ano, com um resultado em torno de US$ 75 bilhões. Esse valor inclui vendas de um evento pré-Dia do Solteiro, realizado entre 1º e 3 de novembro para alavancar a receita. (661 words, Dec 1, 2020) - [In che modo la formazione interna può aiutare le aziende a restare connesse e a garantire la chiarezza delle loro comunicazioni | IT - Criteo](/content/it/blog/in-che-modo-la-formazione-interna-puo-aiutare-le-aziende-a-restare-connesse-e-a-garantire-la-chiarezza-delle-loro-comunicazioni.html): Nel mondo frenetico di oggi, i team interfunzionali hanno bisogno di informazioni regolari sulla strategia aziendale e su come si inserisce nella visione generale. (978 words, Nov 30, 2020) - [Аудиторный таргетинг: как охватить аудиторию на всех этапах покупки с помощью правильной рекламы | RU - Criteo.com](/content/ru/blog/d0-b0-d1-83-d0-b4-d0-b8-d1-82-d0-be-d1-80-d0-bd-d1-8b-d0-b9-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-ba-d0-b0-d0-ba-d0-be-d1-85-d0-b2-d0-b0-d1-82-d0-b8-d1-82-d1-8c-d0-b0-d1-83.html): Используете ли вы подходящие форматы рекламы на каждом этапе покупки? Узнайте, как вовлечь аудиторию, где бы она ни находилась. (723 words, Nov 25, 2020) - [5G: Todo Lo Que Hay Que Saber | ES - Criteo](/content/es/blog/5g-todo-lo-que-hay-que-saber/index.html): Quinta generación o 5G. No se habla de otra cosa en lo que a conectividad se refiere. Y no precisamente por la guerra geopolítica que mantienen Estados Unidos y China con los gigantes tecnológicos americanos en oposición frontal a Huawei que planea desplegar sus antenas por toda Europa. (536 words, Nov 25, 2020) - [Retail Media - перспективная стратегия благодаря first-party data | RU - Criteo.com](/content/ru/blog/first-party-data-makes-retail-media-a-future-proof-strategy.html): Для рекламодателей брендов, которые ищут жизнеспособную онлайн-альтернативу, которая будет работать сегодня и после того, как куки-файлы 3P исчезнут, розничные СМИ являются очевидным выбором. (560 words, Nov 25, 2020) - [Forrester: Retail Media растет на фоне пандемии | RU - Criteo.com](/content/ru/blog/forrester-retail-media-d1-80-d0-b0-d1-81-d1-82-d0-b5-d1-82-d0-bd-d0-b0-d1-84-d0-be-d0-bd-d0-b5-d0-bf-d0-b0-d0-bd-d0-b4-d0-b5-d0-bc-d0-b8-d0-b8.html): В своем отчете ForresterNOW, Retail Media растет в условиях пандемии (12 августа 2020 года), аналитики Forrester Коллин Колберн и Дэвид Новицки объясняют, почему эта тенденция сохранится. Они прогнозируют, что вложения в розничные медиа будут постоянно расти по мере того, как рекламодатели ищут новые возможности для рекламы, рассматривая в качестве доказательства рост электронной коммерции, новые медиа-платформы от розничных продавцов, интерес брендов и рост доходов, которыми пользуются Amazon и Facebook. Прочтите полный отчет, любезно предоставленный Criteo. (309 words, Nov 25, 2020) - [実店舗vs.オンラインショッピング：年末商戦と2021年に向けたトレンドと戦略 | JP - Criteo.com](/content/jp/blog/e5-ae-9f-e5-ba-97-e8-88-97vs-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0-ef-bc-9a-e5-b9-b4-e6-9c-ab-e5-95-86-e6-88-a6-e3-81-a82021-e5-b9-b4.html): We analyzed 2019 data from tens of thousands of retailers to understand the shifts between online & in-store during peak shopping season. (30 words, Nov 24, 2020) - [Fêtes de fin d’année : 3 stratégies à suivre dès maintenant pour terminer 2020 en beauté | FR - Criteo.com](/content/fr/blog/fetes-de-fin-dannee-3-strategies-a-suivre-des-maintenant-pour-terminer-2020-en-beaute.html): Un peu partout dans le monde, les consommateurs s’apprêtent à faire leurs derniers achats de l’année. Pour en savoir plus à ce sujet, nous avons interrogé des milliers de clients et étudié leurs réponses de près. Une tendance ressort : bon nombre d’entre eux anticipent déjà les fêtes et ont hâte d’acheter leurs cadeaux. À partir des données recueillies aux États-Unis et en Europe, voici nos trois recommandations pour réussir vos ventes de fin d’année. (1,064 words, Nov 24, 2020) - [3 formas en las que los Profesionales del Marketing pueden sacar el máximo partido a la temporada alta de compras | ES - Criteo](/content/es/blog/3-formas-en-las-que-los-profesionales-del-marketing-pueden-sacar-el-maximo-partido-a-la-temporada-alta-de-compras.html): Our survey of 20,000 consumers revealed three key things every marketer should be doing to make the most of peak shopping season in 2020. (1,061 words, Nov 23, 2020) - [3 modi con cui i marketer possono fin d’ora trarre il massimo dal picco della stagione di shopping delle festività | IT - Criteo](/content/it/blog/3-modi-con-cui-i-marketer-possono-fin-dora-trarre-il-massimo-dal-picco-della-stagione-di-shopping-delle-festivita.html): Il nostro sondaggio su 20.000 consumatori ha rivelato tre cose chiave che ogni operatore di marketing dovrebbe fare per sfruttare al massimo la stagione degli acquisti nel 2020. (1,015 words, Nov 23, 2020) - [Los principales productos que están comprando los consumidores para la Temporada de Fiestas del 2020 | ES - Criteo](/content/es/blog/los-principales-productos-que-estan-comprando-los-consumidores-para-la-temporada-de-fiestas-del-2020.html): Analizamos nuestros datos de más de 600 categorías de productos, miles de minoristas y una encuesta a más de 20,000 consumidores en todo el mundo para ayudar a los especialistas en marketing a prepararse para las próximas semanas. (1,117 words, Nov 23, 2020) - [ショッピングシーズンのピークを最大限に活用するための３つのヒント | JP - Criteo.com](/content/jp/blog/e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e3-81-ae-e3-83-94-e3-83-bc-e3-82-af-e3-82-92-e6-9c-80-e5-a4-a7-e9-99-90-e3-81-ab-e6-b4-bb-e7-94-a8-e3-81-99.html): Our survey of 20,000 consumers revealed three key things every marketer should be doing to make the most of peak shopping season in 2020. (108 words, Nov 21, 2020) - [進む脱ハンコ。電子印鑑の申し込みが急増中 | JP - Criteo.com](/content/jp/blog/e9-80-b2-e3-82-80-e8-84-b1-e3-83-8f-e3-83-b3-e3-82-b3-e3-80-82-e9-9b-bb-e5-ad-90-e5-8d-b0-e9-91-91-e3-81-ae-e7-94-b3-e3-81-97-e8-be-bc-e3-81-bf-e3-81-8c-e6-80-a5-e5-a2-97-e4-b8-ad.html): デハンコは前進します。電子シールスタンプの申請数は急増しています (39 words, Nov 19, 2020) - [Die Top-Produkte in der Weihnachtssaison 2020 | DE - Criteo.com](/content/de/blog/die-top-produkte-in-der-weihnachtssaison-2020/index.html): We analyzed our data from 600+ product categories, thousands of retailers, and a survey of more than 20,000 consumers worldwide to help marketers prepare for the weeks ahead. (935 words, Nov 18, 2020) - [Meet the Team: Maiby Gignon, Diretora Regional de Publisher Partnerships Latam | ES - Criteo](/content/es/blog/meet-the-team-maiby-gignon-diretora-regional-de-publisher-partnerships-latam.html): Conozca más sobre la cultura de Criteo y cómo es la experiencia de trabajar en proyectos nacionales e internacionales con el testimonio de uno de nuestros mejores líderes. ¡Haga clic y compruébelo! (1,393 words, Nov 18, 2020) - [El innovador acuerdo entre Criteo y Lengow permite que los retailers online puedan mantenerse conectados con los clientes de la tienda | ES - Criteo](/content/es/blog/el-innovador-acuerdo-entre-criteo-y-lengow-permite-que-los-retailers-online-puedan-mantenerse-conectados-con-los-clientes-de-la-tienda.html): La esperada ampliación del acuerdo de Criteo, plataforma global de marketing digital, con Lengow, plataforma de impacto para que los e-traders tengan una mayor visibilidad y consigan una mayor rentabilidad, ya es una realidad. (462 words, Nov 18, 2020) - [Wie Werbetreibende die Weihnachtssaison jetzt optimal nutzen | DE - Criteo.com](/content/de/blog/wie-werbetreibende-die-weihnachtssaison-jetzt-optimal-nutzen.html): Das Jahr 2020 war für Unternehmen unvorhersehbar. Doch zum Jahresende sind die Käufer wieder bereit, Geld auszugeben. Wir haben Tausende von Verbrauchern befragt und dabei mehrere wichtige Erkenntnisse gewonnen: Viele erwarten, planen und freuen sich darauf, Geschenke für Weihnachten zu kaufen. Aus der Analyse der Criteo-Daten aus den USA und Europa haben wir drei wichtige Maßnahmen ermittelt, mit denen Werbetreibende das Potenzial der Weihnachtssaison 2020 ausschöpfen können. (911 words, Nov 17, 2020) - [Cómo mejorar la planificación de tus futuras campañas para el próximo Black Friday y Buen Fin en LATAM | ES - Criteo](/content/es/blog/como-mejorar-la-planificacion-de-tus-futuras-campanas-para-el-proximo-black-friday-y-buen-fin-en-latam.html): Decir que el año 2020 fue completamente atípico, volátil y provocó varios cambios repentinos en el comportamiento del consumidor y del mercado no es nada nuevo, ¿verdad? Pero lo que mucha gente no vio fue la oportunidad de aprovechar el potencial del uso de datos para posibilitar proyecciones de futuro, al menos cercanas a situaciones reales de cara a la “Nueva Normalidad”. (698 words, Nov 17, 2020) - [今年の「独身の日」、アリババの売上が前年比＋86％、7兆円を突破！ | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e5-b9-b4-e3-81-ae-e3-80-8c-e7-8b-ac-e8-ba-ab-e3-81-ae-e6-97-a5-e3-80-8d-e3-80-81-e3-82-a2-e3-83-aa-e3-83-90-e3-83-90-e3-81-ae-e5-a3-b2-e4-b8-8a-e3-81-8c-e5-89-8d-e5-b9-b4-e6-af-94-ef-bc-8b86.html): 中国のネット通販最大手「アリババ」による、中国最大のオンラインセール「独身の日セール」が今年も「独身の日」（11月11日）に行われ、アリババの売上は前年比なんと＋86％、過去最高の4982億元（7兆9200億円）を突破したことが明らかになりました。アリババに次ぐ大手ECサイトのJDドットコム（京東商城、JD.com）も11月1日～11日に行った独身の日セールで2715億元（4兆3000億円）を売り上げており、業界1位と2位の２社のみで、12兆円を超える売り上げを叩き出したことになります。 (15 words, Nov 17, 2020) - [The Retail Media Ecosystem: Illustrated | Criteo](/content/blog/the-retail-media-ecosystem-illustrated/index.html): Here's your TLDR on who's a part of the retail media ecosystem and why it benefits them. (266 words, Nov 17, 2020) - [L’écosystème retail media en image | FR - Criteo.com](/content/fr/blog/lecosysteme-retail-media-en-image/index.html): Voici l’essentiel à retenir sur les acteurs de l’écosystème retail media et les atouts de cette solution pour chacun d’eux. (288 words, Nov 17, 2020) - [Singles' Day 2020 Recap: 6 Global Shopping Trends | Criteo](/content/blog/singles-day-2020-recap-6-global-shopping-trends/index.html): We analyzed over 200,000,000 global transactions to find out where Singles' Day sales spikes were happening around the world. See where it was a hit, and what products shoppers bought. (605 words, Nov 17, 2020) - [Ecco come i brand del fashion di lusso devono prepararsi per gli shopper della stagione delle festività | IT - Criteo](/content/it/blog/ecco-come-i-brand-del-fashion-di-lusso-devono-prepararsi-per-gli-shopper-della-stagione-delle-festivita.html): Nuestro último informe contiene los datos y la información que necesitan los especialistas en marketing de moda de lujo para aprovechar al máximo esta temporada festiva. (786 words, Nov 16, 2020) - [Sociale, diversity e ambiente il cuore del programma Criteo Cares | ES - Criteo](/content/es/blog/sociale-diversity-e-ambiente-il-cuore-del-programma-criteo-cares.html): Criteo continua il suo impegno a sostegno della diversity e della responsabilità sociale, assi fondanti della politica aziendale e quest’anno si concentra sulla scelta di energia 100% rinnovabile, grazie all’accordo con LifeGate Energy. (524 words, Nov 16, 2020) - [[Video] Ein Retail Media Moment mit Chadi Saab/Publicis Groupe | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-chadi-saab-publicis-groupe.html): In diesem Video erklärt Chadi Saab, Head of Omni-Channel Commerce bei Publicis Groupe, warum Retail Media eine Full-Funnel-Marketingstrategie ist. (831 words, Nov 16, 2020) - [ブラックフライデーの舞台裏、CRITEOのテクノロジー・データの活用の仕方とは！？ | JP - Criteo.com](/content/jp/blog/e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc-e3-81-ae-e8-88-9e-e5-8f-b0-e8-a3-8fcriteo-e3-81-ae-e3-83-86-e3-82-af-e3-83-8e-e3-83-ad-e3-82-b8-e3-83-bc-e3-81-af.html): ブラックフライデーに備えて、どの企業も何ヶ月も前から周到な準備を行っています。小売業者やブランドの多くが、消費者がバーゲン品を探し始めるずっと前から、販売戦略を練り、予算を立て、マーケティングキャンペーンをスタートさせるのです。 (48 words, Nov 12, 2020) - [携帯乗り換え手数料、来年から無料に！？ | JP - Criteo.com](/content/jp/blog/e6-90-ba-e5-b8-af-e4-b9-97-e3-82-8a-e6-8f-9b-e3-81-88-e6-89-8b-e6-95-b0-e6-96-99-e3-80-81-e6-9d-a5-e5-b9-b4-e3-81-8b-e3-82-89-e7-84-a1-e6-96-99-e3-81-ab-ef-bc-81-ef-bc-9f.html): 2020年10月20日、武田良太総務大臣が記者会見で、同一番号のまま携帯電話のキャリアを乗り換える際に支払う手数料を原則無料化するほか、転出時の過度な引き止め行為を禁止する方針を明らかにしました。 (81 words, Nov 12, 2020) - [Al via la stagione delle festività 2020. Quali saranno i comportamenti di acquisto degli italiani? | IT - Criteo](/content/it/blog/al-via-la-stagione-delle-festivita-2020-quali-saranno-i-comportamenti-di-acquisto-degli-italiani.html): Il “Festive Season Report 2020” di Criteo delinea le tendenze chiave degli acquisti degli italiani per le festività. (609 words, Nov 12, 2020) - [Targeting und Datenschutz: Was du bei Explicit Consent & Co. beachten solltest | DE - Criteo.com](/content/de/blog/targeting-und-datenschutz-was-du-bei-explicit-consent-co-beachten-solltest.html): Wie lässt sich die Zustimmung der User zu Onlinewerbezwecken rechtskonform einholen, ohne Umsätze im eigenen Business zu gefährden? Diese Frage ist für Marketingverantwortliche 2020 wichtiger denn je. (761 words, Nov 11, 2020) - [Criteo CEOのメーガン・クラーケン、2020年の「Women Executive100人」に選出 | JP - Criteo.com](/content/jp/blog/criteo-ceo-e3-81-ae-e3-83-a1-e3-83-bc-e3-82-ac-e3-83-b3-e3-83-bb-e3-82-af-e3-83-a9-e3-83-bc-e3-82-b1-e3-83-b3-e3-80-812020-e5-b9-b4-e3-81-ae-e3-80-8cwomen-executive100-e4-ba-ba-e3-80-8d-e3-81-ab.html): CriteoのCEOを務めるメーガン・クラーケンが、優れた女性リーダーを紹介するThe HERoes Women Role Model Lists 2020の「Women Executives」に選出されましたので、ご報告します。 (77 words, Nov 10, 2020) - [Todo sobre Black Friday: Cómo la tecnología de Criteo ayuda a nuestros anunciantes a aumentar sus ventas | ES - Criteo](/content/es/blog/todo-sobre-black-friday-como-la-tecnologia-de-criteo-ayuda-a-nuestros-anunciantes-a-aumentar-sus-ventas.html): Descubra cómo la tecnología publicitaria de Criteo ayuda a las empresas de todos los tamaños a atraer a los compradores y ganar ventas en el Black Friday. (1,464 words, Nov 10, 2020) - [Así es cómo deben prepararse las marcas de moda de lujo para los consumidores de la Temporada de Fiestas | ES - Criteo](/content/es/blog/asi-es-como-deben-prepararse-las-marcas-de-moda-de-lujo-para-los-consumidores-de-la-temporada-de-fiestas.html): Nuestro último informe contiene los datos y la información que necesitan los especialistas en marketing de moda de lujo para aprovechar al máximo esta temporada festiva. (706 words, Nov 10, 2020) - [Meet the Team: Maiby Gignon, Diretora Regional de Publisher Partnerships Latam | BR - Criteo.com](/content/br/blog/meet-the-team-maiby-gignon-diretora-regional-de-publisher-partnerships-latam.html): Saiba mais sobre a cultura da Criteo e como é a experiência de trabalhar em projetos nacionais e internacionais com o depoimento de um de nossos melhores líderes. Clique e confira! (1,404 words, Nov 9, 2020) - [Vol.6 効果的なキャンペーンをSelf-Serviceで実現する 「Criteo Management Center」 | JP - Criteo.com](/content/jp/blog/vol-6-e5-8a-b9-e6-9e-9c-e7-9a-84-e3-81-aa-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e3-82-92self-service-e3-81-a7-e5-ae-9f-e7-8f-be-e3-81-99-e3-82-8b-e3-80-8ccriteo-management-center.html): 広告のパフォーマンスを向上させるには、「適切な相手に、適切な広告を、適切なタイミングで」配信する必要があります。中でも、ユーザーのニーズが多様化し、そのショッピングジャーニーが複雑化の一途をたどる今、「タイミング」の重要性はますます大きくなっています。 (52 words, Nov 9, 2020) - [従業員の結束強化と明確な企業メッセージの発信に役立つ社内教育 | JP - Criteo.com](/content/jp/blog/e5-be-93-e6-a5-ad-e5-93-a1-e3-81-ae-e7-b5-90-e6-9d-9f-e5-bc-b7-e5-8c-96-e3-81-a8-e6-98-8e-e7-a2-ba-e3-81-aa-e4-bc-81-e6-a5-ad-e3-83-a1-e3-83-83-e3-82-bb-e3-83-bc-e3-82-b8-e3-81-ae-e7-99-ba-e4-bf-a1.html): 従業員への社内教育を推進し、ビジネスの幅広い側面に知見を持つ社内コンサルタントしての役割を彼らに与えることが、チームをまとめる上で有効な手段となります。 (52 words, Nov 8, 2020) - [Vol.5 Creative | JP - Criteo.com](/content/jp/blog/vol-5-creative/index.html): 適切なターゲットに適切なタイミングで広告を配信しても、その広告自体がターゲットの興味・関心を惹き付けなければ、効果は期待できません。興味・関心を惹きつけるには、ターゲット一人ひとりにあわせて選んだ商品を掲載した広告を、ターゲット好みのデザインで表示する必要があります。これをリアルタイムで実現するのが、Criteoのクリエイティブ最適化テクノロジーであるDCO＋（Dynamic Creative Optimization+）です。 (64 words, Nov 8, 2020) - [Cómo educar a los empleados de manera interna ayuda a las empresas a permanecer conectadas y ofrecer claridad en sus mensajes | ES - Criteo](/content/es/blog/como-educar-a-los-empleados-de-manera-interna-ayuda-a-las-empresas-a-permanecer-conectadas-y-ofrecer-claridad-en-sus-mensajes.html): En el vertiginoso mundo actual, los equipos multifuncionales necesitan información periódica sobre la estrategia de la empresa y cómo encaja en la visión general. (954 words, Nov 5, 2020) - [Go To Eatキャンペーン、もう利用されましたか？ | JP - Criteo.com](/content/jp/blog/10-e6-9c-881-e6-97-a5-e3-82-b9-e3-82-bf-e3-83-bc-e3-83-88-e3-80-81go-to-eat-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e3-82-92-e5-88-a9-e7-94-a8-e3-81-99-e3-82-8b-e3-81-ab-e3-81-af.html): 10月1日から始まったGo To Eatキャンペーン。皆さまはもうご利用されましたか？ニュースなどで取り上げら […] (57 words, Nov 5, 2020) - [El deslucido Amazon Prime Day aumenta el potencial de Black Friday | ES - Criteo](/content/es/blog/el-deslucido-amazon-prime-day-aumenta-el-potencial-de-black-friday.html): Understand how Amazon Prime Day 2020 impacted retailers in the US and beyond, including data on the halo effect and trending products. (1,302 words, Nov 5, 2020) - [Amazonプライムデーの不振により、高まるブラックフライデーの可能性 | JP - Criteo.com](/content/jp/blog/amazon-e3-83-97-e3-83-a9-e3-82-a4-e3-83-a0-e3-83-87-e3-83-bc-e3-81-ae-e4-b8-8d-e6-8c-af-e3-81-ab-e3-82-88-e3-82-8a-e3-80-81-e9-ab-98-e3-81-be-e3-82-8b-e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95.html): Understand how Amazon Prime Day 2020 impacted retailers in the US and beyond, including data on the halo effect and trending products. (27 words, Nov 4, 2020) - [Top Products Shoppers Are Buying for Holiday and Festive Season 2020 | Criteo](/content/blog/top-products-holiday-festive-season-2020/index.html): We analyzed our data from 600+ product categories, thousands of retailers, and a survey of more than 20,000 consumers worldwide to help marketers prepare for the weeks ahead. (879 words, Nov 4, 2020) - [Las 7 estrategias de publicidad para la economía del distanciamiento social | ES - Criteo](/content/es/blog/las-7-estrategias-de-publicidad-para-la-economia-del-distanciamiento-social.html): Mascarillas, geles desinfectantes y distancia. Distancia social como medidas preventivas para evitar contagios en estos tiempos de pandemia que hacen que nuestras rutinas y pautas de comportamiento hayan cambiado. Y esa distancia social de entre uno y dos metros, entre otras cosas, modifica la relación que como compradores mantenemos con las marcas. (803 words, Nov 3, 2020) - [オーディエンスターゲティング　　すべての購入段階で、適切な広告を使ってオーディエンスにリーチする方法 | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-bc-e3-83-87-e3-82-a3-e3-82-a8-e3-83-b3-e3-82-b9-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-99-e3-81-b9-e3-81-a6-e3-81-ae-e8-b3-bc-e5-85-a5-e6-ae-b5-e9-9a-8e.html): オーディエンスターゲティングは、単にオーディエンスを正しく理解してセグメント化すればよい、というわけではありません。誰に訴求すべきかを特定できたら、そのオーディエンスを惹きつける広告を作成することが重要です。つまり、「対象となるオーディエンスに適切なメッセージでリーチ」しなければ意味がないということです。 (74 words, Nov 2, 2020) - [[Video] A Retail Media Moment with Kenshoo’s Nich Weinheimer | Criteo](/content/blog/video-a-retail-media-moment-with-kenshoos-nich-weinheimer.html): Watch Nich Weinheimer, General Manager of Ecommerce at Kenshoo, share insights on what ecommerce growth means for the retail industry. (565 words, Oct 30, 2020) - [コロナで変わるオフィス需要 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e9-9c-80-e8-a6-81.html): 新型コロナウイルスの影響で、すっかり定着した感のあるテレワーク。リクルートキャリアが2020年8月に全国の20代～60代の就労者を対象に行った調査では、緊急事態宣言下でテレワークを経験した人は、東京で71.1%、神奈川で63.8%、大阪で64.8%に上ったことがわかりました。 (35 words, Oct 27, 2020) - [Segmentação de Audiências: Como alcançar audiências em todas as etapas de compra com o anúncio certo | BR - Criteo.com](/content/br/blog/segmentacao-de-audiencias-como-alcancar-audiencias-em-todas-as-etapas-de-compra-com-o-anuncio-certo.html): Are you using the right ad formats for each stage of the shopping journey? Learn how to engage audiences wherever they are in the funnel. (786 words, Oct 27, 2020) - [First-Party-Daten machen Retail Media zu einer zukunftssicheren Strategie | DE - Criteo.com](/content/de/blog/first-party-daten-machen-retail-media-zu-einer-zukunftssicheren-strategie.html): Der aktuelle E-Commerce-Boom, befeuert durch die Corona-Pandemie, hat dazu geführt, dass Brand-Werbetreibende mehr Mittel als je zuvor von Shopper- und Handelsbudgets in den digitalen Raum verschieben. Retail Media ist für Brands daher eine effektive Option, um potenzielle Kunden zu erreichen. (563 words, Oct 27, 2020) - [インタビュー:オリンピック選手候補だったメーガン・クラーケンがCriteo のCEOになるまで | JP - Criteo.com](/content/jp/blog/e3-82-a4-e3-83-b3-e3-82-bf-e3-83-93-e3-83-a5-e3-83-bc-e3-82-aa-e3-83-aa-e3-83-b3-e3-83-94-e3-83-83-e3-82-af-e9-81-b8-e6-89-8b-e5-80-99-e8-a3-9c-e3-81-a0-e3-81-a3-e3-81-9f-e3-83-a1-e3-83-bc-e3-82-ac.html): 2019年11月にCriteoのCEOに就任したメーガン・クラーケンはグローバル企業のCEOとしては非常に珍しい経歴の持ち主です。 (31 words, Oct 27, 2020) - [4 Advantages for Brands and Retailers that Prioritize Retail Media Now | Criteo](/content/blog/4-advantages-for-brands-and-retailers-that-prioritize-retail-media-now.html): The time for retail media is now--these are the four reasons why brands and reailers should strike while the iron is hot. (688 words, Oct 27, 2020) - [AdTalk, el podcast sobre marketing digital que no puedes perderte | ES - Criteo](/content/es/blog/adtalk-el-podcast-sobre-marketing-digital-que-no-puedes-perderte.html): Sea cual sea tu papel en la industria del marketing digital en España, este podcast es para ti. Te explicamos por qué. (386 words, Oct 26, 2020) - [Full Funnel ✕ Full Device ～ 連載：Criteoの進化 Vol.4 | JP - Criteo.com](/content/jp/blog/vol-4-full-funnel-e2-9c-95-full-device/index.html): Criteoは創業以来、主にリターゲティング広告の分野で目覚ましい成果を上げ、グローバルにビジネスを展開してきました。よって、「Criteoと言えば、リタゲ」と認識されている方も多いかと思います。しかし、この10年の間にデジタル広告を取り巻く環境は大きく変わり、リターゲティングのみでは広告主の皆様の多様なニーズに対応することができない状況となっています。 (37 words, Oct 26, 2020) - [Targeting de audiencias: Cómo llegar a las audiencias en todas las fases de compra con el anuncio oportuno | ES - Criteo](/content/es/blog/targeting-de-audiencias-como-llegar-a-las-audiencias-en-todas-las-fases-de-compra-con-el-anuncio-oportuno.html): ¿Utiliza los formatos de anuncios adecuados para cada etapa del proceso de compra? Aprenda a involucrar al público en cualquier lugar del embudo. (459 words, Oct 26, 2020) - [CriteoでAcceptable Adsを配信 - アドブロックを設定しているユーザーにパブリッシャーがリーチする方法 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-a7acceptable-ads-e3-82-92-e9-85-8d-e4-bf-a1.html): 以前に増してユーザーが広告表示をコントロールできるようになった今、アドブロック機能を有効にするユーザーの割合がますます増えつつあります。パブリッシャーは、この重大な局面にいかにして適応し、失った収益をどうやって補えばよいのでしょうか。 (61 words, Oct 25, 2020) - [Kantar’s State of Ecommerce 2021 Report: 4 Retail Media Insights to Know | Criteo](/content/blog/kantars-state-of-ecommerce-2021-report-4-retail-media-insights-to-know.html): The Kantar-Catalyst State of Ecommerce 2021 report is full of data, but these four retail media insights are what caught our eye. (868 words, Oct 23, 2020) - [2日間で売り上げ7500億円！Amazon プライムデー、今年は10月13・14日 | JP - Criteo.com](/content/jp/blog/2-e6-97-a5-e9-96-93-e3-81-a7-e5-a3-b2-e3-82-8a-e4-b8-8a-e3-81-927500-e5-84-84-e5-86-86-ef-bc-81amazon-e3-83-97-e3-83-a9-e3-82-a4-e3-83-a0-e3-83-87-e3-83-bc-e3-80-81-e4-bb-8a-e5-b9-b4-e3-81-af10.html): AmazonプライムデーはAmazonがプライム会員向けに毎年夏に開催している年に1度の大セール。もともと売上が伸び悩む夏場の販売促進イベントとして2015年に始まった24時間のイベントでしたが、年々規模が拡大し、昨年はアメリカや日本カナダ中国など世界18カ国で2日にわたって開催され。 (16 words, Oct 23, 2020) - [Los 3 principales retos de los desarrolladores de apps: Cómo prosperar en un panorama cambiante | ES - Criteo](/content/es/blog/sfide-app-offerte/index.html): A medida que las ofertas de aplicaciones se convierten en el estándar de la industria, hay varias cosas en las que los desarrolladores de aplicaciones deberían pensar para el futuro. (1,020 words, Oct 22, 2020) - [今年はハロウィンも「集まらない」がキーワード！2020年、渋谷のハロウィンが変わる？ | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e5-b9-b4-e3-81-af-e3-83-8f-e3-83-ad-e3-82-a6-e3-82-a3-e3-83-b3-e3-82-82-e3-80-8c-e9-9b-86-e3-81-be-e3-82-89-e3-81-aa-e3-81-84-e3-80-8d-e3-81-8c-e3-82-ad-e3-83-bc-e3-83-af-e3-83-bc-e3-83-89.html): 新型コロナウィルスの影響で、世界中の人々が新しい生活スタイルを余儀なくされている2020年、その影響はあらゆる分野に及んでいます。仮装した子供や若者たちが街を練り歩くハロウィンもその１つ。本場・アメリカでも各地でハロウィンのイベントやパレードの中止が相次いでいます。 (24 words, Oct 22, 2020) - [Audience targeting: come raggiungere audience in tutte le fasi di acquisto grazie all’annuncio giusto | IT - Criteo](/content/it/blog/formati-di-annunci-con-targeting-per-pubblico-lungo-il-percorso-dello-shopper.html): Stai utilizzando i formati di annunci giusti per ogni fase del percorso di acquisto? Scopri come coinvolgere il pubblico ovunque si trovi nella canalizzazione. (927 words, Oct 22, 2020) - [アプリ開発者が対処すべき3つの課題めまぐるしく変化する環境で成長し続けるために | JP - Criteo.com](/content/jp/blog/e3-82-a2-e3-83-97-e3-83-aa-e9-96-8b-e7-99-ba-e8-80-85-e3-81-8c-e5-af-be-e5-87-a6-e3-81-99-e3-81-b9-e3-81-8d3-e3-81-a4-e3-81-ae-e8-aa-b2-e9-a1-8c-e3-82-81-e3-81-be-e3-81-90-e3-82-8b-e3-81-97-e3-81-8f.html): 「アプリ内ビディング」は今や、アプリの収益化を目指す開発者なら誰もが実践している戦略です。しかし、このトレンドが業界標準となるに従い、アプリ開発者が将来を見据えて検討しなければならない新たな課題が生じています。 (32 words, Oct 21, 2020) - [Meet the Team: Gianluca Marchese, Director Publisher Partnerships Criteo Italia | IT - Criteo](/content/it/blog/meet-the-team-gianluca-marchese-director-publisher-partnerships-criteo-italia.html): Meet the Team: Gianluca Marchese, Director Publisher Partnerships Criteo Italia (774 words, Oct 21, 2020) - [A Lackluster Amazon Prime Day Increases Black Friday Potential | Criteo](/content/blog/a-lackluster-amazon-prime-day-increases-black-friday-potential.html): Understand how Amazon Prime Day 2020 impacted retailers in the US and beyond, including data on the halo effect and trending products. (1,108 words, Oct 20, 2020) - [Четыре креативные стратегии онлайн-рекламы в эпоху новой нормальности | RU - Criteo.com](/content/ru/blog/d1-87-d0-b5-d1-82-d1-8b-d1-80-d0-b5-d0-ba-d1-80-d0-b5-d0-b0-d1-82-d0-b8-d0-b2-d0-bd-d1-8b-d0-b5-d1-81-d1-82-d1-80-d0-b0-d1-82-d0-b5-d0-b3-d0-b8-d0-b8-d0-be-d0-bd-d0-bb-d0-b0-d0-b9-d0-bd-d1-80.html): Learn four ways to engage consumers and add excitement to their online experience with better ad creative, immersive advertising, and video. (431 words, Oct 16, 2020) - [La stagione delle festività è alle porte! Scopriamo con Criteo e Queryo i trend e le migliori strategie per avere successo | IT - Criteo](/content/it/blog/la-stagione-delle-festivita-e-alle-porte-scopriamo-con-criteo-e-queryo-i-trend-e-le-migliori-strategie-per-avere-successo.html): Il 6 ottobre il team di Criteo Italia, in collaborazione con Queryo, ha organizzato un webinar sulla prossima Festive Season. Il tema è caldo, anche in considerazione della stagione imprevedibile che stiamo vivendo. Quest’anno è più importante che mai partire dai dati per analizzare le aspettative e le previsioni di acquisto dei consumatori, e creare una strategia di advertising ad hoc. (775 words, Oct 16, 2020) - [A los usuarios no les molestan realmente los anuncios | ES - Criteo](/content/es/blog/a-los-usuarios-no-les-molestan-realmente-los-anuncios.html): Hoy en día, muchos usuarios optan por implementar soluciones de bloqueo de anuncios. Si bien esta tendencia continúa creciendo, son los editores los que enfrentan las consecuencias cuando se encuentran luchando por encontrar la mejor forma de adaptarse. (471 words, Oct 16, 2020) - [Почему браузеры не должны быть привратниками Интернета | RU - Criteo.com](/content/ru/blog/d0-bf-d0-be-d1-87-d0-b5-d0-bc-d1-83-d0-b1-d1-80-d0-b0-d1-83-d0-b7-d0-b5-d1-80-d1-8b-d0-bd-d0-b5-d0-b4-d0-be-d0-bb-d0-b6-d0-bd-d1-8b-d0-b1-d1-8b-d1-82-d1-8c-d0-bf-d1-80-d0-b8-d0-b2-d1-80-d0-b0.html): Послушайте нашего технического директора Диармуда Гилла о том, как отрасль может развить рекламу за пределами сторонних cookie-файлов, ориентируясь на пользователя. (767 words, Oct 15, 2020) - [2020年withコロナな秋の旅行トレンドは？ | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4with-e3-82-b3-e3-83-ad-e3-83-8a-e3-81-aa-e7-a7-8b-e3-81-ae-e6-97-85-e8-a1-8c-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-af-ef-bc-9f.html): 新型コロナウイルスの影響で世界的に大きな打撃を受けている旅行業界。しかし、9月以降は全世界的に国内旅行が回復傾向にあり、トリップアドバイザーがホテル検索、及び2020年9月から2020年11月までの期間の宿泊予約のデータより算出したところ、全世界の旅行者のうち約65%が秋の休暇に国内旅行を計画していることがわかりました。 (111 words, Oct 15, 2020) - [Глубокие инсайты и обогащенные профили клиентов с модулем Аудиторий Criteo | RU - Criteo.com](/content/ru/blog/d0-b3-d0-bb-d1-83-d0-b1-d0-be-d0-ba-d0-b8-d0-b5-d0-b8-d0-bd-d1-81-d0-b0-d0-b9-d1-82-d1-8b-d0-b8-d0-be-d0-b1-d0-be-d0-b3-d0-b0-d1-89-d0-b5-d0-bd-d0-bd-d1-8b-d0-b5-d0-bf-d1-80-d0-be-d1-84-d0-b8.html): Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo’s intent data, and build audiences that can be activated across the entire customer journey. (598 words, Oct 15, 2020) - [Election Day Consumer Trends: How the Presidential Race Impacts Big-Ticket Items | Criteo](/content/blog/election-day-consumer-trends/index.html): At Criteo, we wanted to understand if the 2020 election might impact holiday season sales, so we looked back to see what happened in 2016. (826 words, Oct 15, 2020) - [Novedades sobre las actualizaciones de otoño de Criteo | ES - Criteo](/content/es/blog/criteo-q3-2020-updates/index.html): Consulte las últimas actualizaciones de productos de Criteo. Optimice su publicidad y anime a nuevos clientes a su sitio antes de la temporada alta. (1,047 words, Oct 14, 2020) - [EMEA State of the Retail Media Industry Study: Commissioned by Criteo and Conducted by Forrester Consulting | Criteo](/content/blog/emea-state-of-the-retail-media-industry-study/index.html): As the world shifts to online shopping in greater numbers than ever before, brands are in search of advertising strategies that better reach consumers and provide value. (798 words, Oct 14, 2020) - [Insights detallados y Perfiles de clientes enriquecidos con el Módulo de Audiencias de Criteo | ES - Criteo](/content/es/blog/insights-detallados-y-perfiles-de-clientes-enriquecidos-con-el-modulo-de-audiencias-de-criteo.html): Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo’s intent data, and build audiences that can be activated across the entire customer journey. (851 words, Oct 14, 2020) - [North America State of the Retail Media Industry Study: Commissioned by Criteo and Conducted by Forrester Consulting | Criteo](/content/blog/north-america-state-of-the-retail-media-industry-study.html): Findings from a survey of North American consumer product marketers on how they're using retail media today and what changes are needed to help them take full advantage of it in the future. (972 words, Oct 14, 2020) - [Online Identification／Traffic Quality ～ 連載：Criteoの進化 VOL.7 | JP - Criteo.com](/content/jp/blog/vol-7-online-identification-ef-bc-8ftraffic-quality.html): Criteoでは、今後も引き続き、透明性が高く安全な広告のエコシステム構築に努め、広告主の皆様のブランド価値向上をサポートするとともに、消費者の皆様の信頼確保に努めて参ります。 (84 words, Oct 14, 2020) - [秋の製品リリース | JP - Criteo.com](/content/jp/blog/e7-a7-8b-e3-81-ae-e8-a3-bd-e5-93-81-e3-83-aa-e3-83-aa-e3-83-bc-e3-82-b92020.html): 年末のホリデーシーズンとカウントダウンは、マーケターにとって常に重大な時期です。前例のない特殊な年だった2020年は、Eコマースへのシフトが急速に進み、第2四半期には世界全体で前年比71%増もの収益拡大が見られました。 (51 words, Oct 13, 2020) - [Die Herbst-Updates von Criteo | DE - Criteo.com](/content/de/blog/die-herbst-updates-von-criteo-weihnachtssaison/index.html): Die Weihnachtssaison und der Countdown zum Jahresende haben für Werbetreibende immer eine große Bedeutung. In diesem beispiellosen Jahr gab es eine schnelle Verlagerung in Richtung E-Commerce: Die weltweiten Einnahmen aus dem Online-Handel stiegen im zweiten Quartal im Jahresvergleich um 71 Prozent. (871 words, Oct 13, 2020) - [Forrester: Retail Media wächst während der Corona-Pandemie | DE - Criteo.com](/content/de/blog/forrester-retail-media-waechst-waehrend-der-corona-pandemie.html): In ihrem ForresterNOW-Report „Retail Media Is Growing Amid The Pandemic“, der am 12. August 2020 veröffentlicht wurde, erläutern die Forrester-Analysten Collin Colburn und David Novitzky, warum dieser Trend bleiben wird. Sie prognostizieren, dass die Investitionen in Retail Media kontinuierlich steigen werden, da die Advertiser nach neuen Werbemöglichkeiten suchen. Sie belegen das mit dem aktuellen Wachstum des E-Commerce, mit den entstehenden neuen Medienplattformen von Retailern, mit dem Interesse der Brands und den Umsatzsteigerungen von Unternehmen wie Amazon oder Facebook. Hier könnt ihr den vollständigen Report herunterladen, mit freundlicher Genehmigung von Criteo. (388 words, Oct 9, 2020) - [Forrester : le retail media en pleine croissance pendant la pandémie | FR - Criteo.com](/content/fr/blog/forrester-le-retail-media-en-pleine-croissance-pendant-la-pandemie.html): Dans leur rapport ForresterNOW, intitulé « Le retail media en pleine croissance pendant la pandémie » et publié le 12 août 2020, les analystes de Forrester Collin Colburn et David Novitzky expliquent pourquoi cette tendance est bien partie pour durer. Ces analystes prévoient une hausse constante des investissements dans le retail media. Pourquoi ? Parce que les annonceurs recherchent de nouvelles opportunités publicitaires. En témoignent la croissance de l’e-commerce, mais aussi les nouvelles plateformes médias des retailers, le regain d’intérêt des marques et les chiffres d’affaires en hausse d’Amazon et de Facebook. Lire le rapport complet, gratuitement mis à disposition par Criteo. (418 words, Oct 9, 2020) - [Al via i webinar di Criteo e Netcomm Academy per la stagione delle festività: capire il sentiment dei consumatori per una stagione di successo | IT - Criteo](/content/it/blog/al-via-i-webinar-di-criteo-e-netcomm-academy-per-la-stagione-delle-festivita-capire-il-sentiment-dei-consumatori-per-una-stagione-di-successo.html): Criteo rinnova la partnership con Netcomm, il Consorzio del Commercio Digitale Italiano che promuove l’eCommerce e l’evoluzione digitale delle imprese, e sceglie la Netcomm Academy, la scuola di formazione del Consorzio, per proporre una serie di webinar rivolti ad aziende e professionisti per prepararsi alla stagione festiva, ampliando le proprie conoscenze e competenze in ambito digitale. (472 words, Oct 9, 2020) - [Forrester: Retail Media Is Growing Amid The Pandemic | Criteo](/content/blog/forrester-retail-media-is-growing-amid-the-pandemic.html): In their ForresterNOW report, Retail Media Is Growing Amid The Pandemic (12th August 2020) Forrester analysts Collin Colburn and David Novitzky, explain why this trend is there to stay. They forecast retail media investments to continually rise as advertisers seek new ad opportunities, seeing as evidence ecommerce growth, new media platforms from retailers, brands interest and revenues increases enjoyed by Amazon and Facebook. Read the full report, courtesy of Criteo. (420 words, Oct 9, 2020) - [Criteo Omnichannel: Saca el máximo partido de tus datos de tienda física | ES - Criteo](/content/es/blog/criteo-omnichannel-saca-el-maximo-partido-de-tus-datos-de-tienda-fisica.html): La Solución Omnicanal para Retail de Criteo te ayuda a encontrar tus clientes de tienda física en el entorno online y combinar su actividad online y en tienda física para ofrecerles anuncios digitales más personalizados. (909 words, Oct 8, 2020) - [¿Dará un empujón a la Temporada de Fiestas de 2020 el 10.10 Shopping Festival ? | ES - Criteo](/content/es/blog/dara-un-empujon-a-la-temporada-de-fiestas-de-2020-el-10-10-shopping-festival.html): El 10.10 Shopping Festival se lanza este año. ¿Qué es y quién está detrás de la última incorporación a la temporada de compras navideñas? (552 words, Oct 8, 2020) - [Criteo and Skift Discuss the Future of Loyalty & Travel Advertising | Criteo](/content/blog/criteo-and-skift-discuss-future-of-travel-advertising.html): Watch Criteo and Skift discuss the evolution of loyalty and advertising in the new customer landscape at Skift Global Forum 2020. (264 words, Oct 8, 2020) - [Il 10.10 Shopping Festival darà impulso alla stagione delle festività 2020? | IT - Criteo](/content/it/blog/il-10-10-shopping-festival-dara-impulso-alla-stagione-delle-festivita-2020.html): Il 10.10 Shopping Festival inizia quest'anno. Che cos'è e chi c'è dietro l'ultima novità della stagione dello shopping natalizio? (552 words, Oct 8, 2020) - [10.10ショッピングフェスティバルは、2020年のホリデーシーズン商戦を盛り上げるのか？ | JP - Criteo.com](/content/jp/blog/10-10-e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0-e3-83-95-e3-82-a7-e3-82-b9-e3-83-86-e3-82-a3-e3-83-90-e3-83-ab-e3-81-af-e3-80-812020-e5-b9-b4-e3-81-ae-e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc.html): The 10.10 Shopping Festival is launching this year. What is it and who is behind the newest addition to the holiday shopping season? (87 words, Oct 7, 2020) - [Module Audience de Criteo : analyses approfondies et profils clients enrichis | FR - Criteo.com](/content/fr/blog/module-audience-de-criteo-analyses-approfondies-et-profils-clients-enrichis.html): C’est la raison d’être du module Audience de Criteo : vous aider à relier l’ensemble des données existantes et à les améliorer grâce à des analyses et aux données sur les signaux d’achat Criteo.Ces outils vous permettront de définir des cibles plus précises tout au long du parcours client. (766 words, Oct 7, 2020) - [5 dicas para criar campanhas de topo de funil do zero | BR - Criteo.com](/content/br/blog/5-dicas-para-criar-campanhas-de-topo-de-funil-do-zero.html): Não importa o tamanho do seu negócio online, a Criteo tem as ferramentas que você precisa para começar agora uma campanha para atrair novos consumidores para seu site. Quer saber como? Clique aqui! (997 words, Oct 6, 2020) - [더 깊이 있는 인사이트와 다양한 고객 프로필을 제공하는 크리테오의 오디언스 모듈 | KR - Criteo](/content/kr/blog/eb-8d-94-ea-b9-8a-ec-9d-b4-ec-9e-88-eb-8a-94-ec-9d-b8-ec-82-ac-ec-9d-b4-ed-8a-b8-ec-99-80-eb-8b-a4-ec-96-91-ed-95-9c-ea-b3-a0-ea-b0-9d-ed-94-84-eb-a1-9c-ed-95-84-ec-9d-84-ec-a0-9c-ea-b3-b5.html): Criteo는 광고주가 기존 데이터를 연결하고, 통찰력과 Criteo의 의도 데이터로 데이터를 향상 시키며, 전체 고객 여정에서 활성화 할 수있는 잠재 고객을 구축 할 수 있도록 Audience Module을 개발했습니다. (529 words, Oct 6, 2020) - [Ciblage d'audience : Comment atteindre la bonne audience grâce à vos annonces digitales | FR - Criteo.com](/content/fr/blog/ciblage-daudience-comment-atteindre-la-bonne-audience-grace-a-vos-annonces-digitales.html): Selon eMarketer[i], près de 80 % des marketers internationaux ont opté pour des techniques de ciblage d’audience cette année afin d’améliorer l’efficacité de leurs campagnes. Cependant, seuls 34 % d’entre eux pensent parvenir à transmettre leur message à la bonne audience. (1,159 words, Oct 5, 2020) - [La morte del Black Friday: l’Amazon Prime Day e le festività 2020 | IT - Criteo](/content/it/blog/black-friday-amazon-prime-day/index.html): If Amazon Prime Day happens in October, your ecommerce business can be part of the rush. Criteo data shows that many consumers are loyal to deals, not necessarily to Amazon. (1,023 words, Oct 5, 2020) - [ファーストパーティーデータで実現するリテールメディアの未来戦略 | JP - Criteo.com](/content/jp/blog/first-party-data-makes-retail-media-a-future-proof-strategy.html): サードパーティークッキーの有効な代替手段を模索するブランドの広告主にとって、リテールメディアは最適な選択肢です。 (36 words, Oct 5, 2020) - [Tiefere Insights und angereicherte Kundenprofile mit dem Audience-Modul von Criteo | DE - Criteo.com](/content/de/blog/tiefere-insights-und-angereicherte-kundenprofile-mit-dem-audience-modul-von-criteo.html): Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo’s intent data, and build audiences that can be activated across the entire customer journey. (737 words, Oct 5, 2020) - [Con l’Audience Module di Criteo, insight più approfonditi e profili cliente più ricchi | IT - Criteo](/content/it/blog/con-laudience-module-di-criteo-insight-piu-approfonditi-e-profili-cliente-piu-ricchi.html): Criteo ha sviluppato il suo Audience Module per aiutare gli inserzionisti a connettere i loro dati esistenti, migliorarli con approfondimenti e dati sulle intenzioni di Criteo e creare audience che possono essere attivate durante l'intero percorso del cliente. (863 words, Oct 5, 2020) - [Criteo Omnichannel: sblocca la potenza dei tuoi dati offline | IT - Criteo](/content/it/blog/criteo-omnichannel-sblocca-la-potenza-dei-tuoi-dati-offline.html): La soluzione omnichannel di Criteo per il retail può aiutarti a trovare online i tuoi clienti in-store e a combinare la loro attività offline e online per offrire loro annunci digitali maggiormente personalizzati. (862 words, Oct 5, 2020) - [First-party data e retail media: uma estratégia à prova do futuro | BR - Criteo.com](/content/br/blog/first-party-data-e-retail-media-uma-estrategia-a-prova-do-futuro.html): Para anunciantes de marcas que procuram uma alternativa online viável que funcione hoje e depois que os 3P cookies desaparecerem, a retail media é a escolha óbvia. (660 words, Oct 5, 2020) - [Criteoオムニチャネル：オフラインデータのパワーを解き放つ | JP - Criteo.com](/content/jp/blog/criteo-e3-82-aa-e3-83-a0-e3-83-8b-e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-ef-bc-9a-e3-82-aa-e3-83-95-e3-83-a9-e3-82-a4-e3-83-b3-e3-83-87-e3-83-bc-e3-82-bf-e3-81-ae-e3-83-91-e3-83-af-e3-83-bc-e3-82-92.html): Criteoのオムニチャネル リテールソリューションを活用すれば、実店舗の顧客をオンライン上で特定し、オフラインとオンラインの両方で彼らのアクティビティを紐づけることにより、高度にパーソナライズされたデジタル広告を配信できるようになります。 (20 words, Oct 5, 2020) - [Retail Media : les données first party, parées pour la publicité de demain | FR - Criteo.com](/content/fr/blog/retail-media-les-donnees-first-party-parees-pour-la-publicite-de-demain.html): Le retail media est un outil de choix : cette solution en ligne viable, efficace dès aujourd’hui, le sera aussi demain, une fois les cookies tiers devenus obsolètes. (786 words, Oct 5, 2020) - [First-Party Data Makes Retail Media a Future-Proof Strategy | Criteo](/content/blog/first-party-data-makes-retail-media-a-future-proof-strategy.html): For brand advertisers looking for a viable online alternative that will perform today and after 3P cookies are gone, retail media is the obvious choice. (714 words, Oct 5, 2020) - [Criteo Webinar 第２弾！「2020年夏withコロナ時代に見えてきた新たな消費行動とは？」 | JP - Criteo.com](/content/jp/blog/criteo-webinar-e7-ac-ac-ef-bc-92-e5-bc-be-ef-bc-81-e3-80-8c2020-e5-b9-b4-e5-a4-8fwith-e3-82-b3-e3-83-ad-e3-83-8a-e6-99-82-e4-bb-a3-e3-81-ab-e8-a6-8b-e3-81-88-e3-81-a6-e3-81-8d-e3-81-9f-e6-96-b0.html): withコロナ時代、消費者の行動は目まぐるしく変化し、さまざまなトレンドを生み出していますが、今回のウェビナーでは「マイクロツーリズム」と「リベンジ消費」という２つのキーワードを取り上げ、この夏、消費者にどのような変化が起きているのかを解説しました。 (68 words, Oct 3, 2020) - [コロナで男性の美意識も向上？男性用化粧品市場が好調 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e7-94-b7-e6-80-a7-e3-81-ae-e7-be-8e-e6-84-8f-e8-ad-98-e3-82-82-e5-90-91-e4-b8-8a-ef-bc-9f-e7-94-b7-e6-80-a7-e7-94-a8-e5-8c-96-e7-b2-a7-e5-93-81-e5-b8-82-e5-a0-b4.html): 新型コロナウイルスの影響で生活が様変わりする中、男性向け美容市場が思わぬ盛り上がりを見せています。 メンズスキ […] (28 words, Oct 1, 2020) - [How Publishers Can Reach Ad-Blocking Users with Criteo and Acceptable Ads  | Criteo](/content/blog/how-publishers-can-reach-ad-blocking-users-with-criteo-and-acceptable-ads.html): Many users today choose to implement ad-blocking solutions. While this trend continues to grow, it's publishers who face the consequences as they find themselves scrambling on how to best adapt. (581 words, Oct 1, 2020) - [Holiday Gifting Report 2020: Consumer Sentiment & New Buying Behaviors | Criteo](/content/blog/holiday-shopping-statistics-2020/index.html): Our latest guide features recent research that shows how consumers are planning to do their holiday shopping in the midst of an exceptional year. (763 words, Sep 30, 2020) - [コロナ禍で半数以上がキャリア見直し。働く女性の意識に起きた変化とは？ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-a7-e5-8d-8a-e6-95-b0-e4-bb-a5-e4-b8-8a-e3-81-8c-e3-82-ad-e3-83-a3-e3-83-aa-e3-82-a2-e8-a6-8b-e7-9b-b4-e3-81-97-e3-80-82-e5-83-8d-e3-81-8f-e5-a5-b3-e6-80-a7.html): 新型コロナウイルスの影響で働き方が大きく変わった今、働く女性たちの意識も大きく変わりつつあります。日経ウーマノミクスプロジェクトが2020年8月下旬に女性1136人を対象に行った調査では、全体の54.6％がコロナウイルス流行を機に「転職や副業、学びなおしを具体的に考えたり、行動したりした」と回答、コロナウイルス流行による生活の変化を機に、キャリアの見直しを始めた女性が多いことが明らかになりました。 (44 words, Sep 30, 2020) - [Criteo Autumn Release Updates | Criteo](/content/blog/criteo-q3-2020-updates/index.html): Check out Criteo's latest product updates. Optimize your advertising and encourage new customers to your site before the peak season. (418 words, Sep 30, 2020) - [A Retail Media Moment with Tinuiti Digital’s Elizabeth Marsten | Criteo](/content/blog/video-a-retail-media-moment-with-tinuiti-digitals-elizabeth-marsten.html): Elizabeth Marsten, Senior Director of Marketplace Strategic Services at Tinuiti Digital explains why Retail Media is gaining popularity. (494 words, Sep 29, 2020) - [Criteo omnicanal : découvrez le potentiel de vos données offline | FR - Criteo.com](/content/fr/blog/criteo-omnicanal-decouvrez-le-potentiel-de-vos-donnees-offline.html): Criteo’s omnichannel retail solution can help you find your in-store customers online and combine their offline and online activity to deliver more personalized digital ads. (812 words, Sep 29, 2020) - [Zielgruppen-Targeting: So erreicht ihr mit eurer digitalen Werbung die richtige Zielgruppe | DE - Criteo.com](/content/de/blog/zielgruppen-targeting-so-erreicht-ihr-mit-eurer-digitalen-werbung-die-richtige-zielgruppe.html): Echte Verbraucher passen nicht immer in die hübschen kleinen Schubladen, die wir für sie geschaffen haben. Mit qualitativ hochwertigen Daten zum Kaufinteresse ist es möglich, eine hochwertige Zielgruppe anzusprechen, so effizienter zu werben und letztlich auch eine bessere Kundenerfahrung zu bieten. Wir erklären euch wie. (1,040 words, Sep 29, 2020) - [[Video] Ein Retail Media Moment mit Elizabeth Marsten von Tinuiti Digital | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-elizabeth-marsten-von-tinuiti-digital.html): Elizabeth Marsten, Senior Director of Marketplace Strategic Services bei Tinuiti Digital, erklärt, warum Retail Media immer beliebter wird. (704 words, Sep 29, 2020) - [Aumentare la reach e il tasso di conversione in-app: il caso di successo di Immobiliare.it | IT - Criteo](/content/it/blog/aumentare-la-reach-e-il-tasso-di-conversione-in-app-il-caso-di-successo-di-immobiliare-it.html): Immobiliare.it è il portale immobiliare leader in Italia. L'azienda collabora con circa 24.000 agenzie, che rappresentano oltre il 90% di tutti i professionisti del settore. Il portale è stato lanciato nel 2007, preceduto da eureKasa.it nel 2005, con l’obiettivo di offrire la migliore piattaforma per la pubblicazione e la ricerca di annunci immobiliari. Sul sito sono pubblicati oltre 1,2 milioni di annunci ricercabili in ogni momento, principalmente da agenzie, ma anche da utenti privati. (486 words, Sep 29, 2020) - [Criteo is evaluated in the 2020 Gartner Ad Tech Magic Quadrant | Criteo](/content/blog/criteo-is-evaluated-in-the-2020-gartner-ad-tech-magic-quadrant.html):   On Monday 21st September 2020, Gartner analysts Andrew Frank, Lizzy Foo Kune and Eric Schmitt released the updated Gartner 2020 Magic Quadrant for Ad Tech report (G00376328, paywall). This report provides a view of the AdTech landscape, which it introduces with a bittersweet standfirst: “Amid a perfect storm of adversity in advertising markets, 74% […] (504 words, Sep 29, 2020) - [Explosão de e-commerce impulsiona retail media | BR - Criteo.com](/content/br/blog/explosao-de-e-commerce-impulsiona-retail-media/index.html): A retail media não é um conceito novo, mas seu crescimento foi drasticamente acelerado nos últimos meses. Por quê? Mais consumidores online. (719 words, Sep 28, 2020) - [Der rasante E-Commerce-Anstieg beflügelt den Bedarf an Retail Media | DE - Criteo.com](/content/de/blog/der-rasante-e-commerce-anstieg-befluegelt-den-bedarf-an-retail-media.html): Retail Media ist kein neues Konzept, aber sein Wachstum hat sich in den letzten Monaten drastisch beschleunigt. Warum? Mehr Online-Käufer. (667 words, Sep 28, 2020) - [Eコマースの急成長で高まるリテールメディアの需要 | JP - Criteo.com](/content/jp/blog/explosion-in-ecommerce-fuels-the-need-for-retail-media.html): リテールメディアは新しい概念ではありませんが、この数カ月間で急成長を遂げています。なぜなら、オンラインで買い物をする人が増えているからです。 (66 words, Sep 28, 2020) - [2020年8月、売れ行きを伸ばした意外なアイテムとは？ | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b48-e6-9c-88-e3-80-81-e5-a3-b2-e3-82-8c-e8-a1-8c-e3-81-8d-e3-82-92-e4-bc-b8-e3-81-b0-e3-81-97-e3-81-9f-e6-84-8f-e5-a4-96-e3-81-aa-e3-82-a2-e3-82-a4-e3-83-86-e3-83-a0-e3-81-a8-e3-81-af.html): 新型コロナウイルスの影響で新しい生活様式がすっかり定着した2020年の夏。消費にも大きな変化が表れました。ビッグデータマーケティングを手掛ける株式会社True Dataが発表した2020年8月の「ドラッグストア、スーパーマーケットにおける消費動向」によると、8月のドラッグストア1店舗当たりの売り上げは前年同月比5.5％増、レシート数2.5％増。 (19 words, Sep 28, 2020) - [El fin de Black Friday: Amazon Prime Day y la Temporada de Fiestas de 2020 | ES - Criteo](/content/es/blog/black-friday-amazon-prime-day/index.html): If Amazon Prime Day happens in October, your ecommerce business can be part of the rush. Criteo data shows that many consumers are loyal to deals, not necessarily to Amazon. (1,061 words, Sep 28, 2020) - [Explosion in Ecommerce Fuels the Need for Retail Media | Criteo](/content/blog/explosion-in-ecommerce-fuels-the-need-for-retail-media.html): Retail media isn't a new concept, but its growth has been drastically accelerated in recent months. Why? More online shoppers. (500 words, Sep 28, 2020) - [Обеспечение прозрачности, гибкости и контроля для Retail Media: представляем новую рекламную платформу Criteo Retail Media | RU - Criteo.com](/content/ru/blog/criteo-retail-media-platform/index.html): Новая платформа Criteo Retail Media готова помочь ритейлерам, брендам и агентствам вывести рекламные программы для ритейлеров на новый уровень. (647 words, Sep 28, 2020) - [Criteo e Queryo insieme in un webinar sulla stagione delle festività 2020: insight e strategie per prepararsi al momento clou dell’anno | IT - Criteo](/content/it/blog/criteo-e-queryo-insieme-in-un-webinar-sulla-stagione-delle-festivita-2020-insight-e-strategie-per-prepararsi-al-momento-clou-dellanno.html): Un webinar Criteo con Queryo per prepararsi alla Festive Season 2020, grazie al contributo di dati e insight Criteo e il punto di vista di Queryo (280 words, Sep 24, 2020) - [The Criteo Seasonal Sales Dashboard: Interactive Marketing Insights](/content/es/blog/criteo-seasonal-sales-dashboard-insights/index.html): With the Criteo Seasonal Sales Dashboard, you can view trends from last holiday season to help inform this year's marketing strategy. (274 words, Sep 24, 2020) - [【開催報告】withコロナ時代デジタル広告のリアル ADEBiS✕Precision Marketing✕Criteo | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91with-e3-82-b3-e3-83-ad-e3-83-8a-e6-99-82-e4-bb-a3-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e5-ba-83-e5-91-8a-e3-81-ae-e3-83-aa-e3-82-a2-e3-83-ab-adebi.html): 2020年９月15日、Criteoは、広告効果測定市場において5年連続売上シェアNo.1を誇るアドエビスADE […] (32 words, Sep 24, 2020) - [Deeper Insights and Enriched Customer Profiles with Criteo’s Audience Module | Criteo](/content/blog/customer-profiles-with-criteos-audience-module/index.html): Criteo developed its Audience Module to help advertisers connect their existing data, enhance it with insights and Criteo’s intent data, and build audiences that can be activated across the entire customer journey. (699 words, Sep 24, 2020) - [93％が「オンラインでプレゼントを買う」と回答。 コロナ禍の年末商戦「５つのトレンド」とは？ | JP - Criteo.com](/content/jp/blog/93-ef-bc-85-e3-81-8c-e3-80-8c-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e3-81-a7-e3-83-97-e3-83-ac-e3-82-bc-e3-83-b3-e3-83-88-e3-82-92-e8-b2-b7-e3-81-86-e3-80-8d-e3-81-a8-e5-9b-9e-e7-ad-94-e3-80-82.html): 新型コロナウイルス感染拡大のパニックで幕を開けた2020年も後半戦。リモート会議やマスク着用が当たり前になり、 […] (23 words, Sep 24, 2020) - [CriteoのCCO兼CDO、David Foxに関するQ&A | JP - Criteo.com](/content/jp/blog/criteo-e3-81-aecco-e5-85-bccdo-e3-80-81david-fox-e3-81-ab-e9-96-a2-e3-81-99-e3-82-8bqa.html): Tシャツ、物流、航空産業、そしてヒューストン大学の研究教授を務めるBrené Brown氏、これらの共通点はどこにあるのでしょうか？これらは皆、今年の春にCriteoの最高商務責任者（CCO）兼最高開発責任者（CDO）に就任したDavid Foxの人生とキャリアを形作ってきたものです。 (61 words, Sep 22, 2020) - [Tendências temporada de vendas 2020 | BR - Criteo.com](/content/br/blog/tendencias-temporada-de-vendas-2020/index.html): A Black Friday já está aí. Você já definiu a sua estratégia? Clique aqui e conheça as tendências mais quentes para essa que é uma das principais datas do varejo online. Não fique de fora! (626 words, Sep 22, 2020) - [Аудиторный таргетинг: как охватить нужную аудиторию вашей диджитал-рекламой | RU - Criteo.com](/content/ru/blog/d0-b0-d1-83-d0-b4-d0-b8-d1-82-d0-be-d1-80-d0-bd-d1-8b-d0-b9-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-ba-d0-b0-d0-ba-d0-be-d1-85.html): Потребители не вписываются в маленькие аккуратные рамки таргетинга, которые мы для них создали. Узнайте, почему данные о намерениях - лучший способ настроить таргетинг на ценную аудиторию с помощью правильной рекламы. (954 words, Sep 21, 2020) - [Your Guide to the Retail Media Ecosystem | Criteo](/content/blog/your-guide-to-the-retail-media-ecosystem/index.html): We partnered with AdWeek to tell the complete retail media ecosystem story. Learn about the key players and how they work together to drive mutual success. (465 words, Sep 21, 2020) - [Why Browsers Shouldn’t Be The Gatekeepers Of The Internet | Criteo](/content/blog/why-browsers-shouldnt-be-the-gatekeepers-of-the-internet.html): Hear from our CTO, Diarmuid Gill, on how the industry can evolve advertising beyond third-party cookies in a user-centric way. (914 words, Sep 17, 2020) - [EC-CUBE　✕　Criteo ウェビナー開催のご報告 | JP - Criteo.com](/content/jp/blog/ec-cube-e3-80-80-e2-9c-95-e3-80-80criteo-e3-82-a6-e3-82-a7-e3-83-93-e3-83-8a-e3-83-bc-e9-96-8b-e5-82-ac-e3-81-ae-e3-81-94-e5-a0-b1-e5-91-8a.html): EC-CUBEとCriteoは去る8月27日、「売り上げUPにつながるオンライン広告セミナー」を開催しました。 (90 words, Sep 17, 2020) - [Webranking aderisce al Criteo Partner Program nel segno del comune obiettivo di eccellenza digital | IT - Criteo](/content/it/blog/webranking-aderisce-al-criteo-partner-program-nel-segno-del-comune-obiettivo-di-eccellenza-digital.html): Webranking è un’agenzia che offre consulenza strategica di digital marketing per i più importanti brand italiani e internazionali attraverso attività di media planning, experience design, data intelligence e ha una storica expertise in SEO. (1,028 words, Sep 17, 2020) - [「おうちカフェ」に「いちごあめ」！いくつ知ってる？ いまどきティーンズのトレンドランキング（2020年上半期） | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-81-8a-e3-81-86-e3-81-a1-e3-82-ab-e3-83-95-e3-82-a7-e3-80-8d-e3-81-ab-e3-80-8c-e3-81-84-e3-81-a1-e3-81-94-e3-81-82-e3-82-81-e3-80-8d-ef-bc-81-e3-81-84-e3-81-8f-e3-81-a4-e7-9f-a5-e3-81-a3.html): 2020年は新型コロナウイルスの感染拡大の影響で、世代を問わず、消費トレンドに大きな変化が見られています。新しいトレンドに敏感な10代の若者たちは、このコロナ禍で何を楽しみ、何を購入しているのでしょうか？今回は、マイナビティーンズラボが発表した「2020年上半期ティーンが選ぶトレンドランキング」をもとに、若者たちのトレンドを探ってみましょう。 (59 words, Sep 16, 2020) - [Lo que más desean los consumidores después del confinamiento: Conexión humana | ES - Criteo](/content/es/blog/lo-que-mas-desean-los-consumidores-despues-del-confinamiento-conexion-humana.html): Los datos y la investigación de Criteo muestran que después de meses en los que se les ha pedido distanciarse de los demás, muchas personas están deseando conectar de nuevo. (658 words, Sep 14, 2020) - [Engajando o time remoto no Dia dos Pais | BR - Criteo.com](/content/br/blog/engajando-o-time-remoto-no-dia-dos-pais/index.html): A Criteo não tem apenas as melhores soluções e ferramentas para o seu negócio online, também tem as iniciativas mais criativas para manter a moral do time em alta nesses tempos de isolamento. Veja o exemplo do Dia dos Pais na Criteo. Clique já! (337 words, Sep 14, 2020) - [SPARROW: Why Birds May Play A Role in Advertising's Future | Criteo](/content/ru/blog/sparrow-why-birds-may-play-a-key-role-in-the-future-of-advertising.html): Чтобы построить будущее лучшей рекламы, Criteo выпускает наше предложение SPARROW, построенное на основе фундамента TURTLEDOVE от Google. Узнайте больше по ссылке. (1,157 words, Sep 14, 2020) - [Jogo rápido com David Fox, Chief Commercial Officer e Chief Development Officer | BR - Criteo.com](/content/br/blog/jogo-rapido-com-david-fox-chief-commercial-officer-e-chief-development-officer.html): O que camiseta, logística, aviação e Brené Brown têm em comum? Todos ajudaram a moldar a vida e a carreira de David Fox, que ingressou na Criteo no segundo trimestre deste ano para assumir dois cargos cruciais: Chief Commercial Officer e Chief Development Officer. (1,196 words, Sep 11, 2020) - [Entrevista a David Fox, nuestro Director Comercial y Director de Desarrollo | ES - Criteo](/content/es/blog/entrevista-a-david-fox-nuestro-director-comercial-y-director-de-desarrollo.html): Conozca a David Fox, director comercial y director de desarrollo de Criteo en esta publicación de blog de preguntas y respuestas. (1,227 words, Sep 10, 2020) - [Segmentación de audiencias: Cómo llegar a la audiencia oportuna para tu publicidad digital | ES - Criteo](/content/es/blog/segmentacion-de-audiencias-como-llegar-a-la-audiencia-oportuna-para-tu-publicidad-digital.html): Los consumidores no encajan en los pequeños cuadros de orientación que hemos creado para ellos. Descubre por qué los datos de intención de compra son la forma más apropiada de dirigirse a audiencias de gran valor con los anuncios adecuados. (1,266 words, Sep 9, 2020) - [Vivara e o poder inesquecível das boas estratégias online | BR - Criteo.com](/content/br/blog/vivara-e-o-poder-inesquecivel-das-boas-estrategias-online.html): Saiba como a Vivara se tornou inesquecível quando se trata de presentes para ocasiões especiais após implementar a ferramenta de bids automáticos Criteo. Clique aqui e confira! (658 words, Sep 9, 2020) - [Intervista a David Fox, il nostro Chief Commercial Officer e Chief Development Officer | IT - Criteo](/content/it/blog/intervista-a-david-fox-il-nostro-chief-commercial-officer-e-chief-development-officer.html): Conosci David Fox, Chief Commercial Officer e Chief Development Officer di Criteo in questo post del blog di domande e risposte. (1,288 words, Sep 9, 2020) - [Publisher side / Bidding ～ 連載：Criteoの進化 VOL.3 | JP - Criteo.com](/content/jp/blog/vol-3-publisher-side-bidding/index.html): Criteoは広告主向けのソリューションのみならず、広告を掲載するパブリッシャー（メディア）の皆様向けのソリューションにも力を入れており、専門チームを設けてパブリッシャーの皆様の収益最大化に取り組んでいます。なぜCriteoはサプライサイドにも力を入れているのか？それは我々が最大限のパフォーマンスを発揮するために必要不可欠だからです。 (26 words, Sep 9, 2020) - [Ein Interview mit David Fox, Chief Commercial Officer und Chief Development Officer | DE - Criteo.com](/content/de/blog/ein-interview-mit-david-fox-chief-commercial-officer-und-chief-development-officer.html): Was haben T-Shirts, Logistik, Luftfahrt und Brené Brown gemeinsam? Sie alle haben das Leben und die Karriere von David Fox mitbestimmt, der im vergangenen Frühjahr als Chief Commercial Officer und Chief Development Officer zu Criteo kam. (1,303 words, Sep 9, 2020) - [Criteo Omnichannel: Unlock the Power of Your Offline Data | Criteo](/content/blog/criteo-omnichannel-unlock-the-power-of-your-offline-data.html): Criteo’s omnichannel retail solution can help you find your in-store customers online and combine their offline and online activity to deliver more personalized digital ads. (819 words, Sep 9, 2020) - [Audience targeting: come raggiungere l’audience giusta per la tua campagna di digital advertising | IT - Criteo](/content/it/blog/audience-targeting-come-raggiungere-laudience-giusta-per-la-tua-campagna-di-digital-advertising.html): I consumatori non rientrano nelle piccole scatole di targeting che abbiamo creato per loro. Scopri perché i dati sull'intenzione sono un modo migliore per indirizzare gli annunci a segmenti di pubblico di alto valore con gli annunci giusti. (810 words, Sep 8, 2020) - [Segmentação de Audiências: Como alcançar a audiência certa para sua publicidade digital | BR - Criteo.com](/content/br/blog/segmentacao-de-audiencias-como-alcancar-a-audiencia-certa-para-sua-publicidade-digital.html): De acordo com o eMarketer[i], nos últimos 12 meses, quase 80% dos profissionais de marketing no mundo inteiro vêm investindo em técnicas de segmentação de audiências para alavancar campanhas. No entanto, apenas 34% acreditam que conseguem entregar a mensagem certa para a audiência certa. (1,137 words, Sep 8, 2020) - [Data✕Engine / Recommendation ～ 連載：Criteoの進化 VOL.2 | JP - Criteo.com](/content/jp/blog/vol-2-data-e2-9c-95engine-recommendation/index.html): その研究成果の結晶とも言える存在が、Criteoの誇るAIエンジンと「Criteo ショッパーグラフ」です。まずこのCriteoAIエンジンには大きく3つの機能が備わっています。それは、「予測入札」「商品レコメンデーション」「クリエイティブ最適化」の3つになります。 (81 words, Sep 8, 2020) - [Como preparar sua base AGORA para as vendas na Black Friday | BR - Criteo.com](/content/br/blog/como-preparar-sua-base-agora-para-as-vendas-na-black-friday.html): Black Friday já é daqui a pouco! O que sua empresa está fazendo para preparar sua base de clientes para uma das datas mais importantes do mercado online? Saiba aqui o que as campanhas de Consideração da Criteo podem fazer AGORA para que sua empresa colha os frutos de venda no final do ano. Clique e confira. (663 words, Sep 7, 2020) - [コロナ禍、「戸建て」への注目度がUP | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-80-81-e3-80-8c-e6-88-b8-e5-bb-ba-e3-81-a6-e3-80-8d-e3-81-b8-e3-81-ae-e6-b3-a8-e7-9b-ae-e5-ba-a6-e3-81-8cup.html): 新型コロナウイルス感染拡大の影響で、以前よりも自宅で過ごす時間が増えた人も多いはず。住宅販売大手・株式会社オープンハウスが1都3県都心近郊在住、かつ住居の購入検討意識のある20歳から49歳の男女600名行った調査でも、新型コロナウイルス前は平均10時間33分だった在宅時間が、新型コロナウイルス後には14時間51分 と、平均3.3時間長くなったとの結果に。また、在宅時間の増加者における在宅時間の増加は平均7.1時間という結果になりました。 (81 words, Sep 6, 2020) - [コロナ収束後、日本人の旅はどうなる？ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e5-8f-8e-e6-9d-9f-e5-be-8c-e3-80-81-e6-97-a5-e6-9c-ac-e4-ba-ba-e3-81-ae-e6-97-85-e3-81-af-e3-81-a9-e3-81-86-e3-81-aa-e3-82-8b-ef-bc-9f.html): 政府や自治体の旅行自粛要請を9割以上が意識新型コロナウイルスの影響は、あらゆる業界に及んでいますが、もっとも大きな被害を被っている業界の１つが旅行業界でしょう。感染拡大のリスクから今年は旅行を控える人が多く、国内の観光地やテーマパークでは観光客の激減に頭を悩ませています。 (79 words, Sep 5, 2020) - [オンライン化が進む住まい選び | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e5-8c-96-e3-81-8c-e9-80-b2-e3-82-80-e4-bd-8f-e3-81-be-e3-81-84-e9-81-b8-e3-81-b3.html): 新型コロナウイルス感染拡大の影響で、不動産市場にも大きな変化が起きています。住まい選びのオンライン化もその１つ。物件見学や契約手続きなど、住まい選び全般をオンラインで済ませる動きが、ここにきてますます加速しています。 (56 words, Sep 4, 2020) - [[분석 보고서] IDC: 크리테오, No. 1 독립 애드테크 기업 | KR - Criteo](/content/kr/blog/idc-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-no-1-eb-8f-85-eb-a6-bd-ec-95-a0-eb-93-9c-ed-85-8c-ed-81-ac-ea-b8-b0-ec-97-85.html): Criteo is the #1 independent Ad Tech player with 4.9%, after Google and followed by The Trade Desk, Xandr and Adobe. (176 words, Sep 3, 2020) - [コロナで変わる女性の転職事情 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e5-a5-b3-e6-80-a7-e3-81-ae-e8-bb-a2-e8-81-b7-e4-ba-8b-e6-83-85.html): 女性の7割が「転職の進み具合が悪くなった」と回答新型コロナウイルスの感染拡大により、思い描いていたキャリアプランが大きく変わってしまった・・・という人も少なくないでしょう。特に「そろそろ転職を」と考えていた場合は、予定変更を余儀なくされるケースも多いようです。 (17 words, Sep 3, 2020) - [Meet the team: Alice Neirotti, Director Large Customers Criteo Italia | IT - Criteo](/content/it/blog/meet-the-team-alice-neirotti-director-large-customers-criteo-italia.html): Alice Neirotti racconta la storia della sua carriera in Criteo, descrivendo gli inizi, i cambiamenti nell’azienda, il passaggio al digital advertising, i ruoli occupati, tra cui quello nell’iniziativa “Criteo Cares”, a sostegno del ruolo della donna. (974 words, Sep 3, 2020) - [Case Anacapri e como o Adaptative Bidding pode ser seu melhor companheiro de jornada | BR - Criteo.com](/content/br/blog/case-anacapri-e-como-o-adaptative-bidding-pode-ser-seu-melhor-companheiro-de-jornada.html): Saiba como otimizar seus resultados com metas definidas de CPC. Entre e siga a trilha da jornada da Anacapri com a Criteo. Clique aqui! (469 words, Sep 3, 2020) - [오디언스 타겟팅: 디지털 광고를 위한 올바른 오디언스를 구축하는 방법 | KR - Criteo](/content/kr/blog/ec-98-a4-eb-94-94-ec-96-b8-ec-8a-a4-ed-83-80-ea-b2-9f-ed-8c-85-eb-94-94-ec-a7-80-ed-84-b8-ea-b4-91-ea-b3-a0-eb-a5-bc-ec-9c-84-ed-95-9c-ec-98-ac-eb-b0-94-eb-a5-b8-ec-98-a4-eb-94-94-ec-96-b8.html): Consumers don't fit into the neat little targeting boxes we've created for them. Learn why intent data is a better way to target high-value audiences with the right ads. (750 words, Sep 3, 2020) - [「使い捨て」の価値、高まる。コロナで揺らぐ「脱プラ」 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e4-bd-bf-e3-81-84-e6-8d-a8-e3-81-a6-e3-80-8d-e3-81-ae-e4-be-a1-e5-80-a4-e3-80-81-e9-ab-98-e3-81-be-e3-82-8b-e3-80-82-e3-82-b3-e3-83-ad-e3-83-8a-e3-81-a7-e6-8f-ba-e3-82-89-e3-81-90-e3-80-8c.html): 世界的に鈍化する「脱プラ」。濃厚接触のみならず、日常的な接触や呼気に含まれる飛沫ですら感染の恐れがあることが明らかになるにつれ、使い捨て製品が「衛生的だ」という理由で、その価値を見直されつつあるのです。 (16 words, Sep 2, 2020) - [CRITEO History ～ 連載：Criteoの進化 VOL.7 | JP - Criteo.com](/content/jp/blog/e3-83-96-e3-83-ad-e3-82-b0-e9-80-a3-e8-bc-89-criteo-e3-81-ae-e9-80-b2-e5-8c-96-vol-1-criteo-history.html): このチャンスをお客様のビジネスと広告業界の発展につなげていくべく、Criteoは今も変わらず、ソリューションやサービスの向上・刷新に取り組んでいます。このBLOGでは、皆様に改めてCriteoの理念、そして最新のソリューションやサービスについてお伝えしていきます。 (66 words, Sep 1, 2020) - [A Q&A with David Fox, Our Chief Commercial Officer & Chief Development Officer | Criteo](/content/blog/a-qa-with-david-fox-our-chief-commercial-officer-chief-development-officer.html): Get to know David Fox, Criteo's Chief Commercial Officer and Chief Development Officer in this Q&A blog post. (1,176 words, Aug 27, 2020) - [IDC: Criteo is #1 independent AdTech player | Criteo](/content/blog/idc_criteo-is-number-1-independent-adtech/index.html): Criteo is the #1 independent Ad Tech player with 4.9%, after Google and followed by The Trade Desk, Xandr and Adobe. (672 words, Aug 25, 2020) - [SPARROW：広告の新たな未来の到来を告げる鳥 | Criteo](/content/jp/blog/sparrow-ef-bc-9a-e5-ba-83-e5-91-8a-e3-81-ae-e6-96-b0-e3-81-9f-e3-81-aa-e6-9c-aa-e6-9d-a5-e3-81-ae-e5-88-b0-e6-9d-a5-e3-82-92-e5-91-8a-e3-81-92-e3-82-8b-e9-b3-a5-2.html): Criteoは、Googleが発表した「TURTLEDOVE」を基盤にし、より優れた広告の未来を築くべく「SPARROW」の提案を発表しました。詳しくはこちらをご覧ください。 (36 words, Aug 24, 2020) - [Conheça o processo criativo da Criteo para criar anúncios inovadores e eficientes para a vertical de Education | BR - Criteo.com](/content/br/blog/creative-expertise/index.html): Consultores Criativos Nosso experiente time de consultores criativos combinam conhecimento em design e expertise de mercago para fazer anúncios inovadores e eficientes por toda a jornada do cliente. Pensado especialmente para você Nós te ouvimos. Investimos o tempo para entender o que está acontecendo no seu negócio e como podemos te apoiar da melhor forma […] (405 words, Aug 23, 2020) - [Os insights de mercado que farão a diferença para o seu negócio no segmento de Education | BR - Criteo.com](/content/br/blog/insights-de-mercado/index.html): Confira o nosso blogpost completo e fique por dentro de diversos insights de mercado que nosso time de especialistas separou especialmente para você. Implemente-os em sua estratégia e alavanque o seu negócio no segmento de Education. (192 words, Aug 23, 2020) - [¿Por qué deberías considerar el Retail Media antes de septiembre? | ES - Criteo](/content/es/blog/por-que-deberias-considerar-el-retail-media-antes-de-septiembre.html): El Retail Media debe estar en las estrategias que los Profesionales del Marketing diseñen durante este mes, para seguir profundizando en una fórmula en la que todas las partes (retailers, marcas y clientes) salgan beneficiadas. (321 words, Aug 20, 2020) - [El futuro de la mujer en el sector de la tecnología | ES - Criteo](/content/es/blog/el-futuro-de-la-mujer-en-el-sector-de-la-tecnologia.html): Desde sus orígenes, Criteo ha tratado de impulsar un sector tecnológico de lo más diverso e inclusivo. En nuestras filas contamos con grandes profesionales dedicadas en cuerpo y alma a la tecnología; en esta ocasión, hemos hablado con Justine Serrand, Technical Solutions Manager para Iberia, Turquía y Europa del Este, que nos ha dado su opinión sobre la diversidad del sector y las claves de su evolución. (416 words, Aug 20, 2020) - [[Video] Ein Retail Media Moment mit Will Margaritis von Reprise Digital | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-will-margaritis-von-reprise-digital.html): Will Margaritis, Head of Ecommerce bei Reprise Digital, spricht über Retail Media und die Customer Journey. (705 words, Aug 19, 2020) - [A Retail Media Moment with Reprise Digital’s Will Margaritis | Criteo](/content/blog/video-a-retail-media-moment-with-reprise-digitals-will-margaritis.html): Watch Will Margaritas, Head of Ecommerce for Reprise Digital share insights on retail media and the consumer journey. (354 words, Aug 19, 2020) - [ソーシャルディスタンシング・エコノミーで役立つ広告戦略とは？ | JP - Criteo.com](/content/jp/blog/e7-b5-8c-e6-b8-88-e5-86-8d-e9-96-8b2020-e3-82-bd-e3-83-bc-e3-82-b7-e3-83-a3-e3-83-ab-e3-83-87-e3-82-a3-e3-82-b9-e3-82-bf-e3-83-b3-e3-82-b7-e3-83-b3-e3-82-b0-e3-83-bb-e3-82-a8-e3-82-b3-e3-83-8e.html): 新型コロナウイルスの感染拡大による緊急事態宣言が解除されて、３か月あまり。まだ終息の兆しは見えないものの、少しずつ経済活動が再開され、人々も新しいwithコロナ時代の暮らしに順応しつつあります。Criteoでは、たとえコロナウイルスの感染拡大が終息したとしても、すっかり変わってしまった私たちの生活は、もはやコロナ以前の生活スタイルに戻ることはないだろうと考えています。もちろん、デジタルマーケティング業界も例外でなく、外出自粛により加速した消費行動の変化も基に戻ることはないと考えて良いでしょう。では、これから始まるまったく新しい世界で消費者のニーズをつかむには、どのような広告戦略が有効なのでしょうか？ (41 words, Aug 17, 2020) - [Fidelización y confinamiento: Cómo descubren los consumidores las nuevas tiendas online | ES - Criteo](/content/es/blog/fidelizacion-y-confinamiento-como-descubren-los-consumidores-las-nuevas-tiendas-online.html): Nuestra encuesta mundial de más de 13.000 consumidores descubrió que muchos tienen ahora una mentalidad mucho más abierta que nunca en lo relacionado a confiar en empresas que no conocen. (976 words, Aug 17, 2020) - [SPARROW: Why Birds May Play A Role in Advertising's Future | Criteo](/content/es/blog/sparrow-por-que-los-pajaros-puede-que-tengan-un-papel-clave-en-el-futuro-de-la-publicidad.html): Para construir un futuro con mejor publicidad, Criteo hizo pública nuestra propuesta SPARROW que se fundamenta en las bases de Google TURTLEDOVE. Consulta más información aquí. (1,534 words, Aug 14, 2020) - [7 soluciones a los 7 retos del digital marketing durante la pandemia del COVID-19 | ES - Criteo](/content/es/blog/7-soluciones-a-los-7-retos-del-digital-marketing-durante-la-pandemia-del-covid-19.html): Si tienes un negocio online, seguramente estés afrontando alguno de estos retos. Descubre cómo Criteo puede ayudar a tu empresa a superar las dificultades y continuar estando presente en la mente de tus clientes en estos momentos de pandemia. ¡Haz clic aquí ahora! (1,751 words, Aug 13, 2020) - [コロナ禍夏、夏祭りや花火も「ニューノーマル」に | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e5-a4-8f-e3-80-81-e5-a4-8f-e7-a5-ad-e3-82-8a-e3-82-84-e8-8a-b1-e7-81-ab-e3-82-82-e3-80-8c-e3-83-8b-e3-83-a5-e3-83-bc-e3-83-8e-e3-83-bc-e3-83-9e-e3-83-ab-e3-80-8d.html): 新型コロナウイルスの感染拡大が止まらない中、夏本番を迎えた日本。今年は夏の風物詩である夏祭りや花火大会も中止が相次いでいますが、一方で、コロナに負けずニューノーマルなスタイルで今年ならでは夏を楽しもうというトレンドも生まれています。 (65 words, Aug 13, 2020) - [SPARROW: Why Birds May Play A Role in Advertising's Future | Criteo](/content/it/blog/sparrow-perche-passeri-e-tortore-possono-giocare-un-ruolo-chiave-nel-futuro-della-pubblicita.html): Per creare un futuro di migliore pubblicità, Criteo ha pubblicato la sua proposta SPARROW partendo dai presupposti di TURTLEDOVE di Google. Per saperne di più. (1,487 words, Aug 13, 2020) - [SPARROW: Por que os pássaros poderão ter um papel central no futuro da publicidade | Criteo](/content/br/blog/sparrow-por-que-os-passaros-poderao-ter-um-papel-central-no-futuro-da-publicidade.html): Para construir um futuro promissor para a publicidade, a Criteo lançou a proposta SPARROW para aprofundar a iniciativa TURTLEDOVE do Google. Explore mais aqui. (1,373 words, Aug 11, 2020) - [SPARROW: Warum Vögel eine Schlüsselrolle in der Zukunft der Werbung spielen könnten | Criteo](/content/de/blog/sparrow-warum-voegel-eine-schluesselrolle-in-der-zukunft-der-werbung-spielen-koennten.html): Um eine Zukunft mit besserer Werbung aufzubauen, veröffentlichte Criteo das Proposal SPARROW, das auf das Fundament von TURTLEDOVE aufbaut. Hier erfahrt ihr mehr. (1,276 words, Aug 11, 2020) - [SPARROW, TURTLEDOVE… Le nouvel envol de la publicité en ligne | Criteo](/content/fr/blog/sparrow-turtledove-le-nouvel-envol-de-la-publicite-en-ligne.html): Avec SPARROW, Criteo complète le projet TURTLEDOVE de Google, pour ouvrir une nouvelle ère dans le milieu publicitaire. Plus d'infos ici. (1,305 words, Aug 11, 2020) - [Queryo, prima agenzia italiana certificata del programma Criteo Partners. Intervista al CEO Roberto Pala | IT - Criteo](/content/it/blog/queryo-prima-agenzia-italiana-certificata-del-programma-criteo-partners-intervista-al-ceo-roberto-pala.html): Queryo è la prima top agency certificata in Italia del programma Criteo Partners. Il CEO Roberto Pala commenta la partnership con Criteo, il valore aggiunto del programma e le strategie di advertising (726 words, Aug 10, 2020) - [Festa Junina na Criteo | BR - Criteo.com](/content/br/blog/festa-junina-na-criteo/index.html): Anarriê! Clique aqui para saber como foram as comemorações da Festa Junina da Criteo! (310 words, Aug 6, 2020) - [Il fashion dopo il lockdown: il futuro del settore | IT - Criteo](/content/it/blog/il-fashion-dopo-il-lockdown/index.html): Con la chiusura di negozi di abbigliamento, la riqualificazione degli stabilimenti produttivi e la cancellazione delle settimane della moda, tutti si stanno chiedendo: Che cosa riserva il futuro per il settore fashion? (764 words, Aug 5, 2020) - [Il futuro flessibile del lavoro | IT - Criteo](/content/it/blog/il-futuro-flessibile-del-lavoro/index.html): Il luogo di lavoro sta attraversando in tempo reale una radicale trasformazione. Ecco il parere della nostra CEO, Megan Clarken, sull’adozione in massa del lavoro a distanza. (918 words, Aug 5, 2020) - [Criteoの最新ガイド「リバウンド戦略：ソーシャルディスタンシング・エコノミーで役立つ7つの広告戦略」の概要紹介 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-ae-e6-9c-80-e6-96-b0-e3-82-ac-e3-82-a4-e3-83-89-e3-80-8c-e7-b5-8c-e6-b8-88-e5-86-8d-e9-96-8b-2020.html): マーケターの皆さんが現在直面している課題の解決策や、景気回復期に向けた戦略を提案するCriteoの広告ガイド「経済再開 2020：ソーシャルディスタンシング・エコノミーで役立つ7つの広告戦略」の概要をご紹介します。 (50 words, Aug 5, 2020) - [Abrace o desconforto. Fique junto. Mude. | BR - Criteo.com](/content/br/blog/abrace-o-desconforto-fique-junto-mude/index.html): Nossa CEO Megan Clarken compartilha sua opinião sobre a importância de nos unirmos contra o racismo e a discriminação apoiando as comunidades BIPOC. (830 words, Aug 4, 2020) - [CCPA本格始動、企業への影響は？ | JP - Criteo.com](/content/jp/blog/ccpa-e6-9c-ac-e6-a0-bc-e5-a7-8b-e5-8b-95-e3-80-81-e4-bc-81-e6-a5-ad-e3-81-b8-e3-81-ae-e5-bd-b1-e9-9f-bf-e3-81-af-ef-bc-9f.html): CCPAはカリフォルニア州内に住む人に対して、企業が保有する個人情報の開示や消去、第三者への販売禁止などを請求できる権利を与えることを目的に制定された新しい法律です。 (19 words, Aug 4, 2020) - [Meet the team: Alberto Torre, Managing Director Criteo Italia | IT - Criteo](/content/it/blog/meet-the-team-alberto-torre-managing-director-criteo-italia.html): Meet the team: Alberto Torre, Managing Director Criteo Italia (521 words, Aug 4, 2020) - [Mode nach dem Lockdown: Die Zukunft der Fashion-Branche | DE - Criteo.com](/content/de/blog/mode-nach-dem-lockdown-die-zukunft-der-fashion-branche.html): Angesichts der Schließung von Modegeschäften und Fabriken sowie der Absage vieler Modewochen fragen sich alle: Was hält die Zukunft für die Fashion-Branche bereit? (734 words, Aug 4, 2020) - [コロナ禍の夏休み、旅行のトレンドは？ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ae-e5-a4-8f-e4-bc-91-e3-81-bf-e3-80-81-e6-97-85-e8-a1-8c-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-af-ef-bc-9f.html): 新型コロナウイルスの感染拡大の影響で、海外旅行はもちろん帰省や国内旅行すら慎重にならざるをえない今年の夏休み。 (96 words, Aug 3, 2020) - [Die flexible Zukunft der Arbeit | DE - Criteo.com](/content/de/blog/die-flexible-zukunft-der-arbeit/index.html): Die Welt der Arbeit erlebt aktuell einen rasanten und radikalen Wandel. In diesem Beitrag spricht Criteo-CEO Megan Clarken über die veränderte Arbeitswelt in Zeiten von Homeoffice. (889 words, Aug 3, 2020) - [「マスク」でブランド価値向上？異業種参入相次ぐ | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-83-9e-e3-82-b9-e3-82-af-e3-80-8d-e3-81-a7-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e4-be-a1-e5-80-a4-e5-90-91-e4-b8-8a-ef-bc-9f-e7-95-b0-e6-a5-ad-e7-a8-ae-e5-8f-82-e5-85-a5-e7-9b-b8-e6-ac-a1.html): 異業種が次々にマスク製造に参入新型コロナウイルスの感染が急速に拡大した2020年2月～4月、世界的にマスクやアルコール消毒液などの衛生用品の不足が大きな社会問題となりました。 (16 words, Aug 3, 2020) - [5 cosas a evitar en el diseño programático de nuestras campañas publicitarias | ES - Criteo](/content/es/blog/5-cosas-a-evitar-en-el-diseno-programatico-de-nuestras-campanas-publicitarias.html): Es importante conocer la relevancia del diseño programático de las campañas publicitarias, pues es uno de los aspectos que determinarán nuestro éxito o fracaso. (498 words, Aug 3, 2020) - [Nos sumergimos en internet: 5 destinos online para este verano | ES - Criteo](/content/es/blog/nos-sumergimos-en-internet-5-destinos-online-para-este-verano.html): Este verano, viajar sin salir de casa y descubrir nuevos destinos online se ha convertido en una alternativa recomendable en estos tiempos que corren. (498 words, Aug 3, 2020) - [Tendencias de compra online en España tras el Covid-19 | ES - Criteo](/content/es/blog/tendencias-de-compra-online-en-espana-tras-el-covid-19.html): Nuevos tiempos, nuevas compras retail. Es el resumen de nuestro comportamiento ante el cambio en las tendencias y hábitos de consumo sobrevenido a causa del confinamiento. Muchos de esos nuevos hábitos han llegado para quedarse tras el Covid-19. Criteo los ha estudiado en un informe sobre la actividad del retail en España, y los resultados son sorprendentes (373 words, Aug 3, 2020) - [Почему ритейл сайты становятся все более серьезными рекламными каналами | RU - Criteo.com](/content/ru/blog/why-retail-sites-are-fast-becoming-trusted-advertising-channels.html): Безопасность бренда всегда в приоритете для рекламодателей. Узнайте, как ритейл сайты стали новыми доверенными маркетинговыми каналами. (500 words, Jul 30, 2020) - [SPARROW: Why Birds May Play A Role in Advertising's Future | Criteo](/content/blog/sparrow-why-birds-may-play-a-key-role-in-the-future-of-advertising.html): To build a future of better advertising, Criteo released our SPARROW proposal to build on Google's TURTLEDOVE foundation. Find out more here. (749 words, Jul 30, 2020) - [テレワークで増える「夜型生活」 | JP - Criteo.com](/content/jp/blog/e3-83-86-e3-83-ac-e3-83-af-e3-83-bc-e3-82-af-e3-81-a7-e5-a2-97-e3-81-88-e3-82-8b-e3-80-8c-e5-a4-9c-e5-9e-8b-e7-94-9f-e6-b4-bb-e3-80-8d.html): 新型コロナウイルス感染拡大をきっかけに、日本でも一気に普及した感のあるテレワーク。オフィスに通勤せず、自宅で仕事をするようになったことで、生活が大きく変わったという人も多いのではないでしょうか。 (17 words, Jul 29, 2020) - [コロナの影響？加速するリモートワークと地方移住 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-81-ae-e5-bd-b1-e9-9f-bf-ef-bc-9f-e5-8a-a0-e9-80-9f-e3-81-99-e3-82-8b-e3-83-aa-e3-83-a2-e3-83-bc-e3-83-88-e3-83-af-e3-83-bc-e3-82-af-e3-81-a8-e5-9c-b0-e6-96-b9-e7-a7-bb.html):   地方移住サイトの閲覧件数が急増 新型コロナウイルスの影響で、これまでの暮らし方や働き方を見直した […] (69 words, Jul 28, 2020) - [７年連続人口増加！今、キャンプがアツい？ | JP - Criteo.com](/content/jp/blog/ef-bc-97-e5-b9-b4-e9-80-a3-e7-b6-9a-e4-ba-ba-e5-8f-a3-e5-a2-97-e5-8a-a0-ef-bc-81-e4-bb-8a-e3-80-81-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-97-e3-81-8c-e3-82-a2-e3-83-84-e3-81-84-ef-bc-9f.html): 感染リスクが比較的低く、しかも近場で楽しめるレジャーとして注目を集めているのがキャンプです。 (17 words, Jul 28, 2020) - [A Retail Media Moment with Wavemaker’s Kacie McKee | Criteo](/content/blog/video-a-retail-media-moment-with-wavemakers-kacie-mckee.html): Watch Kacie McKee, Head of Ecommerce for Wavemaker U.S., share insights on retail media and the role of media in consumer conversations. (292 words, Jul 28, 2020) - [Como obter novos clientes em tempos de pandemia | BR - Criteo.com](/content/br/blog/como-obter-novos-clientes-em-tempos-de-pandemia/index.html): Com o aumento da audiência e o interesse pelas compras online, as campanhas de marketing digital focadas na fase de Consideração são cada vez mais importantes. Clique aqui e saiba como as campanhas de Consideração da Criteo podem ser uma ótima estratégia para o seu negócio online. (711 words, Jul 28, 2020) - [Meet the Team: Felipe Santana, Jefe de equipo, Negocio actual, Latinoamérica | ES - Criteo](/content/es/blog/meet-the-team-felipe-santana-jefe-de-equipo-negocio-actual-latinoamerica.html): Conoce más sobre la cultura de Criteo y cuál es la experiencia de trabajar en proyectos nacionales e internacionales con el testimonio de uno de nuestros mejores líderes. ¡Haz clic aquí y sigue leyendo! (828 words, Jul 28, 2020) - [[Video] Ein Retail Media Moment mit Kacie McKee von Wavemaker | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-kacie-mckee-von-wavemaker.html): Kacie McKee, Head of E-Commerce bei Wavemaker U.S., gibt Einblicke in Retail Media und die Rolle der Medien in den Kommunikation der Konsumenten. (818 words, Jul 28, 2020) - [The Criteo Seasonal Sales Dashboard: Interactive Marketing Insights](/content/blog/criteo-seasonal-sales-dashboard-insights/index.html): With the Criteo Seasonal Sales Dashboard, you can view trends from last holiday season to help inform this year's marketing strategy. (319 words, Jul 28, 2020) - [La moda después del confinamiento: El futuro del sector de la moda | ES - Criteo](/content/es/blog/la-moda-despues-del-confinamiento/index.html): Con las tiendas de ropa cerradas, las fábricas reconvertidas y semanas de la moda canceladas, muchos se preguntan: ¿Qué depara el futuro al sector de la moda? (828 words, Jul 27, 2020) - [8 actividades que realizarán (y que no realizarán) los consumidores cuando se reabra la economía en el mundo | ES - Criteo](/content/es/blog/comportamientos-de-consumo-economico-de-rebote/index.html): Después del pico del brote de coronavirus, ¿qué actividades se sienten cómodos de hacer los consumidores cuando se reabra la economía de su país? (506 words, Jul 27, 2020) - [若者には不評？「家飲み」「オンライン飲み会」の最新トレンド | JP - Criteo.com](/content/jp/blog/e8-8b-a5-e8-80-85-e3-81-ab-e3-81-af-e4-b8-8d-e8-a9-95-ef-bc-9f-e3-80-8c-e5-ae-b6-e9-a3-b2-e3-81-bf-e3-80-8d-e3-80-8c-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e9-a3-b2-e3-81-bf-e4-bc-9a-e3-80-8d.html): 新型コロナウイルスの感染拡大の影響で、すっかり外で飲酒をする機会が減ったという人も多いのではないでしょうか。 (19 words, Jul 27, 2020) - [What to Expect for Holiday Season 2020: 5 Key Consumer Trends | Criteo](/content/blog/holiday-trends-2020/index.html): Looking back at 2019 won’t be enough to prepare for Holiday Season 2020. So for our first mini-guide, we went right to the source: shoppers. (1,417 words, Jul 27, 2020) - [Гибкий подход – будущее организации рабочих процессов | RU - Criteo.com](/content/ru/blog/d0-b3-d0-b8-d0-b1-d0-ba-d0-be-d0-b5-d0-b1-d1-83-d0-b4-d1-83-d1-89-d0-b5-d0-b5-d0-be-d1-80-d0-b3-d0-b0-d0-bd-d0-b8-d0-b7-d0-b0-d1-86-d0-b8-d0-b8-d1-80-d0-b0-d0-b1-d0-be-d1-87-d0-b5-d0-b3-d0-be.html): Наш привычный образ жизни и работы в офисе радикально изменился. Узнайте от нашего генерального директора Меган Кларкен о тотальном переходе на удаленную работу. (791 words, Jul 24, 2020) - [El futuro flexible del trabajo | ES - Criteo](/content/es/blog/el-futuro-flexible-del-trabajo/index.html): El lugar de trabajo está experimentando una transformación radical en tiempo real. Nuestra CEO, Megan Clarken, reflexiona sobre la adopción en masa del teletrabajo. (999 words, Jul 24, 2020) - [お中元商戦も、進む「ニューノーマル化」 | JP - Criteo.com](/content/jp/blog/e3-81-8a-e4-b8-ad-e5-85-83-e5-95-86-e6-88-a6-e3-82-82-e3-80-81-e9-80-b2-e3-82-80-e3-80-8c-e3-83-8b-e3-83-a5-e3-83-bc-e3-83-8e-e3-83-bc-e3-83-9e-e3-83-ab-e5-8c-96-e3-80-8d.html): 新型コロナウイルスの世界的な感染拡大で幕を開けた2020年も後半に突入。本来ならばお中元商戦真っ只中の時期ですが、今年のお中元商戦は、外出自粛やソーシャルディスタンス意識の高まりを背景に、いつもとは違う様相を見せているようです。 (14 words, Jul 24, 2020) - [O futuro flexível do trabalho | BR - Criteo.com](/content/br/blog/o-futuro-flexivel-do-trabalho/index.html): O espaço de trabalho vem passando por uma transformação radical em tempo real. Ouça nossa CEO, Megan Clarken, sobre a adoção em massa do trabalho remoto. (908 words, Jul 24, 2020) - [Por que os sites de varejo estão se tornando rapidamente canais de publicidade confiáveis | BR - Criteo.com](/content/br/blog/por-que-os-sites-de-varejo-estao-se-tornando-rapidamente-canais-de-publicidade-confiaveis.html): O brand safety sempre foi uma prioridade para os anunciantes. Descubra por que as marcas estão procurando sites de varejistas como um novo canal confiável. (614 words, Jul 23, 2020) - [Warum Retail-Websites schnell zu vertrauenswürdigen Werbekanälen werden | DE - Criteo.com](/content/de/blog/warum-retail-websites-schnell-zu-vertrauenswuerdigen-werbekanaelen-werden.html): Brand Safety hatte für Advertiser schon immer höchste Priorität. In diesem Artikel beschreibt Geoffroy Martin, warum Marken Retailer-Websites als neuen vertrauenswürdigen Werbekanal betrachten. (635 words, Jul 23, 2020) - [Les sites des retailers, nouveaux canaux publicitaires de confiance | FR - Criteo.com](/content/fr/blog/les-sites-des-retailers-nouveaux-canaux-publicitaires-de-confiance.html): Les annonceurs ont toujours eu pour priorité d’assurer la sécurité de leurs marques. Aujourd’hui, ils considèrent les sites des retailers comme de nouveaux canaux de confiance. Découvrez pourquoi. (636 words, Jul 23, 2020) - [Why Retail Sites Are Fast Becoming Trusted Advertising Channels | Criteo](/content/blog/why-retail-sites-are-fast-becoming-trusted-advertising-channels.html): Brand safety has always been top-of-mind for advertisers. Find out why brands are looking to retailer sites as a new trusted channel. (660 words, Jul 23, 2020) - [Mobile App Engagement: Stop Them from Dropping with App Retargeting | Criteo](/content/blog/app-retargeting-apac/index.html): Criteo data shows that almost half (49%) of app users abandon an app after one day. Yet, retailers who promote their apps see a 30% year-over-year increase in the share of in-app transactions. Not surprisingly, fully engaged customers provide a 23% boost to profitability compared to average ones. This is important in an era when […] (717 words, Jul 23, 2020) - [Mobile App Engagement: The Pros and Cons of Push Notifications and Email | Criteo](/content/blog/push-notifications-and-email-apac/index.html): App marketers often rely on two proven tactics to reengage users. In this blog post, we'll unpack the benefits and limitations of each. (603 words, Jul 23, 2020) - [Aggiornamenti sulla release di Criteo per l’estate: Audience targeting avanzata, analisi più profonde e altro ancora | IT - Criteo](/content/it/blog/criteo-summer-release-aggiornamenti/index.html): Ora che qui, nell’emisfero nord, è estate, è anche il momento densissimo di aggiornamenti sui nostri prodotti. Abbiamo pensato e creato altre modalità che ti permettono di connetterti con i tuoi clienti e di generare il massimo del valore con il tuo budget. (807 words, Jul 23, 2020) - [Guía de Recuperación del 2020: Cómo solucionar los 7 desafíos de marketing en una economía incierta | ES - Criteo](/content/es/blog/estrategias-de-marketing-y-rebote-economico/index.html): En la Guía de publicidad de Criteo, ayudamos a los Profesionales del Marketing a solucionar sus mayores retos y adaptar su estrategia para la recuperación económica. (964 words, Jul 23, 2020) - [3 tendencias que influyen en la forma en la que los publishers web-first monetizan los inventarios In-App | ES - Criteo](/content/es/blog/publisher-in-app-tendencias/index.html): La forma en que los publishers ejecutan su pila de publicidad In-App y su estrategia de monetización del inventario están en fase de transformación. (956 words, Jul 22, 2020) - [8 attività che i consumatori faranno (e non faranno) quando l’economia riprenderà nel mondo | IT - Criteo](/content/it/blog/8-attivita-che-i-consumatori-faranno-e-non-faranno-quando-leconomia-riprendera-nel-mondo.html): Dopo il picco della diffusione del Coronavirus, in quali attività i consumatori si sentono a proprio agio mentre riprende l’economia del loro Paese? (651 words, Jul 22, 2020) - [Llega el verano y con él las actualizaciones y novedades de Criteo: Segmentación avanzada de audiencias, Analíticas más detalladas y mucho más | ES - Criteo](/content/es/blog/llega-el-verano-y-con-el-las-actualizaciones-y-novedades-de-criteo.html): El verano ha llegado al hemisferio norte y, con él, también todas nuestras actualizaciones de productos. Nos hemos centrado en diseñar más maneras para permitirte conectar con tus clientes y sacar el máximo partido de tu inversión en publicidad. (485 words, Jul 22, 2020) - [Cómo establecer estrategias de marketing online efectivas durante las vacaciones | ES - Criteo](/content/es/blog/como-establecer-estrategias-de-marketing-online-efectivas-durante-las-vacaciones.html): Ya estamos en el ecuador del 2020. En plena temporada estival, donde las empresas siguen manteniendo la necesidad de hacer efectivas sus estrategias de marketing online adaptadas a la temporada y a las nuevas tendencias. (470 words, Jul 22, 2020) - [Kundenbindung und Ausgangsbeschränkungen: Wie Verbraucher neue Onlineshops entdecken | DE - Criteo.com](/content/de/blog/kundenbindung-und-ausgangsbeschraenkungen-wie-verbraucher-neue-onlineshops-entdecken.html): Unsere weltweite Umfrage unter mehr als 13.000 Verbrauchern ergab, dass viele Menschen aufgeschlossener denn je sind, wenn es darum geht, unbekannten Unternehmen eine Chance zu geben. (811 words, Jul 22, 2020) - [7 soluções para 7 desafios de marketing digital na pandemia do COVID-19 | BR - Criteo.com](/content/br/blog/7-solucoes-para-7-desafios-de-marketing-digital-na-pandemia-do-covid-19.html): Se você tem um negócio online, você está encarando um desses desafios. Veja como a Criteo pode ajudar sua empresa a superar as dificuldades e continuar sendo relevante para seus clientes nesses tempos de pandemia. Clique já! (1,554 words, Jul 21, 2020) - [Guida per la ripresa 2020: come risolvere 7 sfide marketing in un’economia incerta | IT - Criteo](/content/it/blog/di-marketing-strategie-economico-rimbalzo/index.html): Con la guida sulla pubblicità, Criteo aiuta i marketer a risolvere le loro maggiori sfide e ad adattare la loro strategia per la ripresa economica. (905 words, Jul 20, 2020) - [Meet the Team: Felipe Santana, Team Lead, Existing Business, América Latina | BR - Criteo.com](/content/br/blog/meet-the-team-felipe-santana/index.html): Saiba mais sobre a cultura da Criteo e como é a experiência de trabalhar em projetos nacionais e internacionais com o depoimento de um de nossos melhores líderes. Clique e confira! (650 words, Jul 20, 2020) - [Fedeltà e lockdown: in che modo i consumatori scoprono nuovi negozi online | IT - Criteo](/content/it/blog/consumer-fedelta-tendenze/index.html): Our global survey of over 13,000 consumers found that many are more open-minded than ever when it comes to giving unfamiliar businesses a try. (954 words, Jul 20, 2020) - [The Flexible Future of Work | Criteo](/content/blog/the-flexible-future-of-work/index.html): The workplace is undergoing a real-time, radical transformation. Hear from our CEO, Megan Clarken, about the mass adoption of remote work. (872 words, Jul 20, 2020) - [テレワーク、日本の現状は？ | JP - Criteo.com](/content/jp/blog/e3-83-86-e3-83-ac-e3-83-af-e3-83-bc-e3-82-af-e3-80-81-e6-97-a5-e6-9c-ac-e3-81-ae-e7-8f-be-e7-8a-b6-e3-81-af-ef-bc-9f.html): 新型コロナウイルスの感染拡大を機に日本でも一気に浸透した感のある「テレワーク」。しかし、この先、この新しい働き方が日本に定着するとはまだ断言できないようです。 (65 words, Jul 16, 2020) - [Qu’est-ce que le retail media pour les marques ? | FR - Criteo.com](/content/fr/blog/wtf-is-retail-media-guide/index.html): Le retail media est partout. Mais de quoi s’agit-il au juste ? Découvrez les trois raisons qui expliquent son succès fulgurant. (873 words, Jul 15, 2020) - [What is Retail Media Advertising?](/content/blog/wtf-is-retail-media-guide/index.html): What, exactly, is retail media? And why is it trending right now? Learn three reasons why retail media is on the rise. (498 words, Jul 15, 2020) - [Kurzleitfaden: 7 Marketing-Herausforderungen und wie ihr sie löst | DE - Criteo.com](/content/de/blog/kurzleitfaden-aufschwung-2020/index.html): In unserem neuen Criteo-Werbeleitfaden bieten wir Werbetreibenden Informationen und Ratschläge, um ihre aktuell größten Herausforderungen zu bewältigen und ihre Strategie auf den kommenden wirtschaftlichen Aufschwung anzupassen. (870 words, Jul 15, 2020) - [リテールメディア広告とは！？ | JP - Criteo.com](/content/jp/blog/wtf-is-retail-media-guide/index.html): リテールメディアとは？ なぜ今話題になっているのでしょう。 この記事では、リテールメディアが台頭している3つの理由を説明します。 (47 words, Jul 15, 2020) - [With Corona時代の消費喚起なるか？ Go To キャンペーンのメリットと注意点とは？ | JP - Criteo.com](/content/jp/blog/with-corona-e6-99-82-e4-bb-a3-e3-81-ae-e6-b6-88-e8-b2-bb-e5-96-9a-e8-b5-b7-e3-81-aa-e3-82-8b-e3-81-8b-ef-bc-9f-go-to-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e3-81-ae-e3-83-a1-e3-83-aa.html): 新型コロナウイルス感染拡大の影響で大きく落ち込んだ消費を喚起すべく、政府が提唱する官民一体型の消費喚起キャンペーン「Go Toキャンペーン」（総予算1.7兆円）が話題を呼んでいます。対象となるのは、旅行・飲食・イベント・商店街など、新型コロナウイルスによる影響を最も大きく受けてしまった4分野。 (54 words, Jul 15, 2020) - [8 Activities Consumers Will (And Will Not) Do When the Economy Reopens Around the World | Criteo](/content/blog/economic-rebound-consumer-behaviors/index.html): After the peak of the coronavirus outbreak, what activities are consumers comfortable doing when the economy reopens in their country? (1,395 words, Jul 15, 2020) - [Atualizações Criteo Summer: segmentação avançada de audiências, analytics turbinados e muito mais | BR - Criteo.com](/content/br/blog/atualizacoes-criteo-summer-segmentacao-avancada-de-audiencias-analytics-turbinados-e-muito-mais.html): A Criteo é a escolha certa para alavancar campanhas. Com filtros avançados, analytics detalhados e relatórios personalizados para metas e objetivos específicos, você tem mais controle e precisão para segmentar e impactar sua audiência ideal durante toda a jornada de compra. (742 words, Jul 14, 2020) - [Last-Minute-Tipps für die Touristik-Profis: Trend-Reiseziele und Erfolgs-Angebote in Corona-Zeiten | DE - Criteo.com](/content/de/blog/last-minute-tipps-fuer-die-touristik-profis-trend-reiseziele-und-erfolgs-angebote-in-corona-zeiten.html): Die Deutschen haben Fernweh und möchten wieder reisen. Criteo gibt Tipps, auf welche Reiseziele die Touristik jetzt setzen sollte. (490 words, Jul 14, 2020) - [Como aumentar a receita no app: 3 táticas para ver mais conversões in-app | BR - Criteo.com](/content/br/blog/como-aumentar-a-receita-no-app/index.html): Eleve o ROI do app com estas três estratégias para aumentar a retenção e gerar conversões no aplicativo. (657 words, Jul 14, 2020) - [4 Tipps, wie ihr Kunden in ihrer Consideration-Phase überzeugt | DE - Criteo.com](/content/de/blog/4-tipps-wie-ihr-kunden-in-ihrer-consideration-phase-ueberzeugt.html): Es gibt mehrere Faktoren, die eine Kaufentscheidung des Konsumenten beeinflussen. Criteo gibt vier Tipps, wie ihr potenzielle Kunden in ihrer Consideration-Phase von euch überzeugt. (823 words, Jul 14, 2020) - [予算削減、プロモ中止が75%！ 新型コロナウイルスはマーケティング活動にどう影響したのか？ | JP - Criteo.com](/content/jp/blog/e4-ba-88-e7-ae-97-e5-89-8a-e6-b8-9b-e3-80-81-e3-83-97-e3-83-ad-e3-83-a2-e4-b8-ad-e6-ad-a2-e3-81-8c75-ef-bc-81-e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad-e3-83-8a-e3-82-a6-e3-82-a4-e3-83-ab-e3-82-b9.html): ここで一旦、この波乱の上半期を振り返り、新型コロナウイルスの流行がマーケティング業界に与えた影響を振り返り、下半期以降の戦略のヒントを探したいと思います。 (42 words, Jul 14, 2020) - [Covid-19: Was Händler in Zeiten von Corona von Südkorea lernen können | DE - Criteo.com](/content/de/blog/covid-19-was-haendler-in-zeiten-von-corona-von-suedkorea-lernen-koennen.html): Corona macht dem Handel schwer zu schaffen: Criteo zeigt anhand Tipps aus Südkorea, wie Händler die Pandemie nicht nur meistern, sondern auch die Weichen in Richtung Zukunft stellen. (619 words, Jul 13, 2020) - [2020 리바운드 가이드: 불확실한 경제 속에서 7가지 마케팅 도전과제를 극복하는 방법 | KR - Criteo](/content/kr/blog/ea-b2-bd-ec-a0-9c-eb-b0-98-eb-93-b1-eb-a7-88-ec-bc-80-ed-8c-85-ec-a0-84-eb-9e-b5.html): 크리테오의 광고 가이드는 마케터들이 주요 도전과제를 해결하고 경제 회복에 대비해 전략을 조정하는데 도움을 줍니다. (595 words, Jul 13, 2020) - [Trucos para mejorar tu marketing online en verano | ES - Criteo](/content/es/blog/trucos-para-mejorar-tu-marketing-online-en-verano/index.html):   Es tiempo de marketing de verano: un marketing online que tenga en cuenta los condicionantes de la época estival en la que nos encontramos. Los horarios, los productos consumidos y la ubicación de los consumidores cambian mucho durante los meses de julio y agosto. Llegan las vacaciones, el calor y la playa, y la […] (653 words, Jul 13, 2020) - [ポストコロナの旅行業界、切り札は「マイクロツーリズム」 | JP - Criteo.com](/content/jp/blog/e3-83-9d-e3-82-b9-e3-83-88-e3-82-b3-e3-83-ad-e3-83-8a-e3-81-ae-e6-97-85-e8-a1-8c-e6-a5-ad-e7-95-8c-e3-80-81-e5-88-87-e3-82-8a-e6-9c-ad-e3-81-af-e3-80-8c-e3-83-9e-e3-82-a4-e3-82-af-e3-83-ad-e3-83-84.html): マイクロツーリズムの提唱は、いきなりコロナ前の状況に戻るのではなく、まずは近場の小さな旅から再開し、感染の状況を見ながら、少しずつ多彩な旅の楽しみ方を取り戻していこうという提唱でもあるのです。 (54 words, Jul 13, 2020) - [Retailer, deberías empezar a pensar como un publisher | ES - Criteo](/content/es/blog/retailer-deberias-empezar-a-pensar-como-un-publisher.html): Acumular datos de tus clientes y no rentabilizarlos es como ir a París y no ver la Torre Eiffel. Monetizarlos y ganar dinero es posible gracias a lo que se conoce como Retail Media: convertir la web de un retailer en un auténtico Publisher, donde las marcas aprovechan la plataforma para darse a conocer entre los posibles clientes que se encuentren navegando por ese ecommerce. (400 words, Jul 13, 2020) - [[Video] Ein Retail Media Moment mit Mike Feldman von 360i | DE - Criteo.com](/content/de/blog/video-ein-retail-media-moment-mit-mike-feldman-von-360i.html): In diesem Video erörtert Mike Feldman, Group Director der Agentur 360i, warum Unternehmen Retail Media nutzen. (692 words, Jul 13, 2020) - [Monetização de inventário in-app para publishers web-first: três tendências que vêm com tudo | BR - Criteo.com](/content/br/blog/monetizacao-de-inventario-in-app-para-publishers-web-first.html): A forma como os publishers executam a estratégia de ad stack e de monetização do inventário in-app está em fase de transformação. (874 words, Jul 10, 2020) - [Corona: Immer mehr Deutsche entdecken neue Onlineshops für sich | DE - Criteo.com](/content/de/blog/corona-immer-mehr-deutsche-entdecken-neue-onlineshops-fuer-sich.html): Konsumenten sind in Zeiten von Corona besonders neugierig: Die Criteo-Umfrage "Peak To Recovery" belegt, dass immer mehr Deutsche vermehrt neue Onlineshops für sich entdecken. (420 words, Jul 10, 2020) - [Loyalty & Lockdowns: How Consumers Discover New Online Stores | Criteo](/content/blog/consumer-loyalty-trends/index.html): Our global survey of over 13,000 consumers found that many are more open-minded than ever when it comes to giving unfamiliar businesses a try. (872 words, Jul 9, 2020) - [Как повысить доход в приложении: 3 тактики для повышения конверсии внутри приложений | RU - Criteo.com](/content/ru/blog/how-to-increase-app-revenue/index.html): Повышайте ROI в приложениях с помощью 3 эффективных стратегий по повышению вовлеченности и конверсии в приложении. (513 words, Jul 9, 2020) - [Cómo incrementar los ingresos In-App: 3 tácticas para lograr más conversiones In-App | ES - Criteo](/content/es/blog/como-incrementar-los-ingresos-in-app/index.html): Aumenta el ROI de tu app con estas 3 estrategias para potenciar la retención e impulsar las conversiones In-App. (727 words, Jul 9, 2020) - [Abraza el malestar. Permanece unido. Sé parte del cambio. | ES - Criteo](/content/es/blog/abraza-el-malestar-permanece-unido-se-parte-del-cambio.html): Nuestra CEO Megan Clarken comparte con nosotros sus ideas sobre cómo avanzar unidos contra el racismo y la discriminación, apoyando a las comunidades BIPOC. (497 words, Jul 9, 2020) - [アプリ経由の売上を増やすには？アプリ内コンバージョンを加速させる3つの戦略 | JP - Criteo.com](/content/jp/blog/e3-82-a2-e3-83-97-e3-83-aa-e7-b5-8c-e7-94-b1-e3-81-ae-e5-a3-b2-e4-b8-8a-e3-82-92-e5-a2-97-e3-82-84-e3-81-99-e3-81-ab-e3-81-af-ef-bc-9f.html): アプリのリテンション率とコンバージョン率を改善して、ROIの向上を図るための3つの戦略をご紹介します。 (25 words, Jul 8, 2020) - [La publicidad online tras el COVID-19: principales consecuencias y pasos a seguir | ES - Criteo](/content/es/blog/la-publicidad-online-tras-el-covid-19-principales-consecuencias-y-pasos-a-seguir.html): El pasado 17 de junio, Criteo celebró una mesa redonda online entre anunciantes y publishers para analizar las consecuencias de la crisis sanitaria en el sector de la publicidad online en España. El evento contó con seis ponentes clave en el sector repasó las tendencias y el aprendizaje que se han obtenido en el sector a lo largo de estos meses. A continuación, os contamos cuáles fueron las principales conclusiones. (441 words, Jul 7, 2020) - [10 comportamientos de los consumidores que dan forma a la nueva normalidad | ES - Criteo](/content/es/blog/10-comportamientos-de-los-consumidores-que-dan-forma-a-la-nueva-normalidad.html): Con el distanciamiento social impuesto, los consumidores están adaptando su comportamiento a una nueva realidad, con implicaciones para diversos mercados. (1,615 words, Jul 6, 2020) - [Come incrementare la revenue da app: 3 tattiche per far crescere le conversioni su app | IT - Criteo](/content/it/blog/come-incrementare-la-revenue-da-app-3-tattiche-per-far-crescere-le-conversioni-su-app.html): Aumenta il tuo ROI sulle app con queste tre strategie per incrementare la ritenzione e generare conversioni in-app. (644 words, Jul 6, 2020) - [앱 매출을 향상시키는 방법: 인앱 전환을 향상시켜 주는 3가지 전략 | KR - Criteo](/content/kr/blog/ec-95-b1-eb-a7-a4-ec-b6-9c-ec-9d-84-ed-96-a5-ec-83-81-ec-8b-9c-ed-82-a4-eb-8a-94-eb-b0-a9-eb-b2-95-ec-9d-b8-ec-95-b1-ec-a0-84-ed-99-98-ec-9d-84-ed-96-a5-ec-83-81-ec-8b-9c-ec-bc-9c-ec-a3-bc-2.html): 사용자 보유율과 인앱 전환율 향상을 위한 세 가지 전략으로 앱 ROI을 극대화하십시오. (483 words, Jul 6, 2020) - [ORGULLO: Una entrevista con nuestra CEO, Megan Clarken | ES - Criteo](/content/es/blog/orgullo-una-entrevista-con-nuestra-ceo-megan-clarken.html): En ocasión del mes del Orgullo, hablamos con nuestra CEO, Megan Clarken, para saber lo que piensa sobre lo que le depara el futuro a la comunidad LGBTQ+. (846 words, Jul 6, 2020) - [[Infografía] Cómo aumentar la retención en cualquier tipo de App | ES - Criteo](/content/es/blog/infografia-como-aumentar-la-retencion-en-cualquier-tipo-de-app.html): Turn new users into active customers with these app retention tips for both commerce apps and loyalty apps. (350 words, Jul 1, 2020) - [Da Criteo un webinar sulle strategie di rilancio attraverso l’online advertising | IT - Criteo](/content/it/blog/da-criteo-un-webinar-sulle-strategie-di-rilancio-attraverso-lonline-advertising.html): L’online advertising costituisce oggi una strategia per il rilancio post Covid-19 del business e per affrontare la nuova normalità, tenendo conto dei cambiamenti delle abitudini dei consumatori. Parole d’ordine: omnichannel, target audience e app. (546 words, Jun 30, 2020) - [Criteo Summer Release Updates: Advanced Audience Targeting, Deeper Analytics, and More | Criteo](/content/blog/criteo-summer-release-updates/index.html):   Summer is here in the Northern Hemisphere, and so is our jam-packed product update. We’ve been busy building more ways for you to connect with your customers and make the most of your ad dollars. This quarter’s update brings advanced audience targeting, new reporting insights, and creative controls. Read about all that and more […] (728 words, Jun 30, 2020) - [Impactos da pandemia no setor de entretenimento | BR - Criteo.com](/content/br/blog/impactos-da-pandemia-no-setor-de-entretenimento/index.html): Entenda como está e comportando o setor de entretenimento durante o isolamento devido à pandemia e saiba onde focar para melhorar os resultados do seu negócio online. Clique e confira! (867 words, Jun 29, 2020) - [PRIDE: un’intervista con la nostra CEO, Megan Clarken | IT - Criteo](/content/it/blog/pride-unintervista-con-la-nostra-ceo-megan-clarken/index.html): Per il mese del Pride abbiamo parlato con la nostra CEO, Megan Clarken, per capire che cosa pensa che il futuro abbia in serbo per la comunità LGBTQ+. (1,922 words, Jun 29, 2020) - [Affrontiamo il disagio. Siamo solidali. Creiamo il cambiamento. | IT - Criteo](/content/it/blog/affrontiamo-il-disagio-siamo-solidali-creiamo-il-cambiamento.html): La nostra CEO Megan Clarken condivide i suoi pensieri su come affrontare attivamente il razzismo e la discriminazione supportando le comunità BIPOC. (818 words, Jun 29, 2020) - [451 Research - Criteo öffnet seine Retail Media Plattform | DE - Criteo.com](/content/de/blog/451-research-criteo-oeffnet-seine-retail-media-plattform.html): 451 Research-Analyst Scott Denne stellt seine Meinung zur Criteo Retail Media-Plattform vor. (392 words, Jun 26, 2020) - [IDFA: o Identificador de Publicidade mobile da Apple está com os dias contados | BR - Criteo.com](/content/br/blog/idfa-o-identificador-de-publicidade-mobile-da-apple-esta-com-os-dias-contados.html): À medida que a WWDC se aproxima, nosso CTO, Diarmuid Gill, pondera sobre o futuro do IDFA, o Identificador para Publicidade da Apple. (790 words, Jun 25, 2020) - [2020 Rebound Guide: How to Solve 7 Marketing Challenges in an Uncertain Economy | Criteo](/content/blog/economic-rebound-marketing-strategies/index.html): Inside Criteo's advertising guide, we help marketers solve their biggest challenges and adapt their strategy for the economic rebound. (854 words, Jun 25, 2020) - [Tendencias de marketing post-Covid-19 | ES - Criteo](/content/es/blog/tendencias-de-marketing-post-covid-19/index.html): El Covid-19 ha cambiado nuestra forma de vivir. Y el marketing lo ha entendido a la primera, por ello se ha visto obligado a encontrar rápidamente un nuevo enfoque para seguir siendo igual de relevante y eficiente. (588 words, Jun 25, 2020) - [「行きたい」は33%。2020年夏休みの旅行市場はどうなる？ | JP - Criteo.com](/content/jp/blog/e3-80-8c-e8-a1-8c-e3-81-8d-e3-81-9f-e3-81-84-e3-80-8d-e3-81-af33-e3-80-822020-e5-b9-b4-e5-a4-8f-e4-bc-91-e3-81-bf-e3-81-ae-e6-97-85-e8-a1-8c-e5-b8-82-e5-a0-b4-e3-81-af-e3-81-a9-e3-81-86-e3-81-aa.html): 新型コロナウイルスの感染拡大により、2020年冬以降、世界中で多くの人々が自粛生活を余儀なくされています。これにより、多くの産業が大きな経済的打撃を受けていますが、中でも特に甚大な被害を被ったのは観光・旅行業界です。 (50 words, Jun 23, 2020) - [Impactos 5G | BR - Criteo.com](/content/br/blog/impactos-5g/index.html): Banda larga mobile? Fim do Wi-Fi? Carros autônomos e robôs cuidando de plantações? Não, não são cenários de uma distopia, mas apostas de um futuro com o 5G em operação. Saiba mais sobre essa tecnologia que vem para mudar a forma como a Internet – e o mundo – é hoje. Clique já! (743 words, Jun 23, 2020) - [Las oficinas de Criteo en España, comprometidas con la diversidad, el medioambiente y la ayuda social | ES - Criteo](/content/es/blog/las-oficinas-de-criteo-en-espana-comprometidas-con-la-diversidad-el-medioambiente-y-la-ayuda-social.html): Criteo es una empresa comprometida y responsable. Durante el último año y medio, y desde que lanzamos Criteo Cares, no hemos parado de organizar y participar en actividades muy especiales desde nuestras oficinas en Madrid y en Barcelona: hemos colaborado con ONGs, plantado árboles o celebrado la diversidad dentro y fuera de nuestras oficinas. ¡Y tenemos ganas de más! (677 words, Jun 23, 2020) - [【開催報告】　Criteoメンバーの知恵とノウハウが集結！ 「COVID-19 Hackathon」 | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91-e3-80-80criteo-e3-83-a1-e3-83-b3-e3-83-90-e3-83-bc-e3-81-ae-e7-9f-a5-e6-81-b5-e3-81-a8-e3-83-8e-e3-82-a6-e3-83-8f-e3-82-a6-e3-81-8c-e9-9b-86.html): Criteo東京オフィスでは去る5月22日、在宅ワーク中の社員をオンラインでつなぎ、初めての「COVID-19 Hackathon」を開催しました。 (52 words, Jun 23, 2020) - [Meet the team: Carolina Lesmes, Country Director de Criteo en España y Portugal | ES - Criteo](/content/es/blog/meet-the-team-carolina-lesmes-country-director-de-criteo-en-espana-y-portugal.html): Llegué a Criteo a través de un cazatalentos, BMP, que me contactó hace 7 años y medio y me propuso la oportunidad de irme fuera de España, en concreto a París, a desarrollar el negocio de las Agencias de Medios en España de la mano de Criteo, y no me lo pensé. Cerré mi casa y en 2 meses estaba viviendo allí.  Durante los 2 primeros años, viajaba constantemente a España ya que el negocio estaba aquí pero aún no estaban abiertas las oficinas en Madrid. (767 words, Jun 23, 2020) - [PRIDE: An Interview with our CEO, Megan Clarken | Criteo](/content/blog/pride-an-interview-with-our-ceo-megan-clarken/index.html): For Pride month, we spoke with our CEO, Megan Clarken, to understand what she thinks the future holds for the LGBTQ+ community. (1,890 words, Jun 23, 2020) - [A cada um conforme suas necessidades, de cada um conforme suas possibilidades | BR - Criteo.com](/content/br/blog/a-cada-um-conforme-suas-necessidades-de-cada-um-conforme-suas-possibilidades.html): Veja como a Criteo está ajudando na prevenção ao coronavírus. Clique já. (567 words, Jun 22, 2020) - [「ニューノーマル」を形づくる10の消費者行動 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-83-8b-e3-83-a5-e3-83-bc-e3-83-8e-e3-83-bc-e3-83-9e-e3-83-ab-e3-80-8d-e3-82-92-e5-bd-a2-e3-81-a5-e3-81-8f-e3-82-8b10-e3-81-ae-e6-b6-88-e8-b2-bb-e8-80-85-e8-a1-8c-e5-8b-95.html): 新型コロナウイルス感染症（COVID-19）の影響でソーシャル・ディスタンシングが新たなスタンダードとなった今、消費者は自らを新しい世界に順応させようとしています。 (54 words, Jun 22, 2020) - [Unannehmlichkeiten akzeptieren. Zusammenstehen. Wandel schaffen. | DE - Criteo.com](/content/de/blog/unannehmlichkeiten-akzeptieren-zusammenstehen-wandel-schaffen.html): Unsere CEO Megan Clarken spricht über ihre Gedanken dazu, wie wir gemeinsam gegen Rassismus und Diskriminierung vorgehen und BIPOC-Gemeinschaften unterstützen können. (778 words, Jun 22, 2020) - [IDFA: Si avvicina la fine degli ID pubblicità per dispositivi mobili di Apple | IT - Criteo](/content/it/blog/idfa-si-avvicina-la-fine-degli-id-pubblicita-per-dispositivi-mobili-di-apple.html): La WWDC è prossima: il nostro CTO, Diarmuid Gill, valuta quale potrebbe essere il futuro dell’identificatore per inserzionisti (IDFA) di Apple. (877 words, Jun 22, 2020) - [I 10 comportamenti dei consumatori che danno forma alla nuova normalità | IT - Criteo](/content/it/blog/i-10-comportamenti-dei-consumatori-che-danno-forma-alla-nuova-normalita.html): Nel momento in cui il distanziamento sociale diventa la norma, l’evoluzione del comportamento dei consumatori che si adattano alla nuova realtà interessa più di un mercato. (929 words, Jun 22, 2020) - [IDFA：Appleのモバイル広告IDに差し迫る終焉 | JP - Criteo.com](/content/jp/blog/idfa-ef-bc-9aapple-e3-81-ae-e3-83-a2-e3-83-90-e3-82-a4-e3-83-ab-e5-ba-83-e5-91-8aid-e3-81-ab-e5-b7-ae-e3-81-97-e8-bf-ab-e3-82-8b-e7-b5-82-e7-84-89.html): WWDCの開催を目前に、CriteoのCTO、Diarmuid GillがAppleの広告ID（IDFA）の未来を概観します。 (29 words, Jun 21, 2020) - [IDFA: конец эры рекламных идентификаторов Apple Mobile Ad ID | RU - Criteo.com](/content/ru/blog/idfa-d0-ba-d0-be-d0-bd-d0-b5-d1-86-d1-8d-d1-80-d1-8b-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d0-bd-d1-8b-d1-85-d0-b8-d0-b4-d0-b5-d0-bd-d1-82-d0-b8-d1-84-d0-b8-d0-ba-d0-b0-d1-82-d0-be-d1-80-d0-be.html): До мероприятия Apple WWDC 2020, где компания может объявить об отказе от CPU Intel, осталось совсем немного, и наш CTO Дьярмуд Джилл рассуждает на тему будущего идентификаторов Apple Identifier for Advertisers (IDFA). (640 words, Jun 19, 2020) - [IDFA: Apple의 모바일 광고 ID 사용 종료 임박 | KR - Criteo](/content/kr/blog/idfa-apple-ec-9d-98-eb-aa-a8-eb-b0-94-ec-9d-bc-ea-b4-91-ea-b3-a0-id-ec-82-ac-ec-9a-a9-ec-a2-85-eb-a3-8c-ec-9e-84-eb-b0-95.html): 조만간 열릴 WWDC를 앞두고, CTO Diarmuid Gill이 Apple의 광고 식별자(IDFA)의 미래에 대해 가늠해봅니다. (594 words, Jun 19, 2020) - [Criteo、検討層向けソリューションをYahoo！JAPANに配信開始 | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81-e6-a4-9c-e8-a8-8e-e5-b1-a4-e5-90-91-e3-81-91-e3-82-bd-e3-83-aa-e3-83-a5-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-e3-82-92yahoo-ef-bc-81japan-e3-81-ab-e9-85-8d-e4-bf-a1-e9-96-8b-e5-a7-8b.html): Criteo ✕ Yahoo! Japan's synergistic effect for more meaningful advertisement distribution (92 words, Jun 18, 2020) - [10 Verhaltensweisen von Konsumenten, die die neue Normalität prägen | DE - Criteo.com](/content/de/blog/10-verhaltensweisen-von-konsumenten-die-die-neue-normalitaet-praegen.html): Social Distancing bestimmt unseren Alltag. Die Konsumenten passen ihr Verhalten an diese neue Realität an. Das hat Konsequenzen für viele Märkte. (1,417 words, Jun 18, 2020) - [Un monde sans IDFA : la fin d’une ère ? | FR - Criteo.com](/content/fr/blog/un-monde-sans-idfa-la-fin-dune-ere/index.html): Diarmuid Gill, CTO de Criteo, revient sur l'avenir des IDFA à l'approche de la WWDC 2020. (805 words, Jun 18, 2020) - [IDFA Apples mobile Werbe-ID vor dem Aus | DE - Criteo.com](/content/de/blog/idfa-apples-mobile-werbe-id-vor-dem-aus/index.html): Im Vorfeld der WWDC versucht Criteo-CTO Diarmuid Gill abzuschätzen, wie die Zukunft von Apples Identifier for Advertisers (IDFA) aussehen könnte. (831 words, Jun 18, 2020) - [IDFA: Los ID de anuncios móviles de Apple están llegando a su fin | ES - Criteo](/content/es/blog/idfa-los-id-de-anuncios-moviles-de-apple-estan-llegando-a-su-fin.html): En vísperas de la celebración de la WWDC, nuestro director de operaciones, Diarmuid Gill, valora cuál podrá ser el futuro de los Identificadores de publicidad (IDFA) de Apple. (966 words, Jun 18, 2020) - [[Infografik] Die Retention für jede Art von Apps steigern | DE - Criteo.com](/content/de/blog/infografik-die-retention-fuer-jede-art-von-apps-steigern.html): Mit diesen Tipps zur App Retention für Commerce- und Kundenbindung-Apps verwandelt ihr neue User in aktive Kunden. (199 words, Jun 17, 2020) - [O Dia do Meio Ambiente e a atenção com o Meio Ambiente em nosso dia-a-dia | BR - Criteo.com](/content/br/blog/o-dia-do-meio-ambiente-e-a-atencao-com-o-meio-ambiente-em-nosso-dia-a-dia.html): No Dia Mundial do Meio Ambiente é hora de chamarmos atenção para as boas práticas em relação à preservação da natureza. Veja neste post as boas práticas e políticas aplicadas pela Criteo em vários escritórios pelo mund (752 words, Jun 16, 2020) - [Da Criteo una serie di webinar per il rilancio. Insight, strategie e casi di successo per accelerare la crescita del tuo business | IT - Criteo](/content/it/blog/da-criteo-una-serie-di-webinar-per-il-rilancio-insight-strategie-e-casi-di-successo-per-accelerare-la-crescita-del-tuo-business.html): L’epidemia Covid-19 ha cambiato le abitudini dei consumatori e ha generato un’accelerazione nei processi di digitalizzazione delle aziende. L’eCommerce è stato protagonista di questa accelerazione ed è probabile che continuerà ad esserlo anche nei prossimi mesi. (236 words, Jun 16, 2020) - [Embrace Discomfort. Stand Together. Create Change. | Criteo](/content/blog/embrace-discomfort-stand-together-create-change/index.html): Our CEO Megan Clarken shares her thoughts on moving forward in unity against racism and discrimination by supporting BIPOC communities. (834 words, Jun 16, 2020) - [Criteo lancia il programma Global Channel Partner con formazione e certificazione gratuite | IT - Criteo](/content/it/blog/criteo-channel-partner-programma/index.html): Il programma modifica il nostro modo di lavorare con le agenzie, offrendo loro strumenti e risorse per facilitarne il successo e la crescita. (591 words, Jun 12, 2020) - [ソーシャルディスタンシング・エコノミーで役立つ「5つの広告戦略」 | JP - Criteo.com](/content/jp/blog/e3-82-bd-e3-83-bc-e3-82-b7-e3-83-a3-e3-83-ab-e3-83-87-e3-82-a3-e3-82-b9-e3-82-bf-e3-83-b3-e3-82-b7-e3-83-b3-e3-82-b0-e3-83-bb-e3-82-a8-e3-82-b3-e3-83-8e-e3-83-9f-e3-83-bc-e3-81-a7-e5-bd-b9-e7-ab-8b.html): 世界的に新型コロナウイルスの感染が拡大する中でも、収益拡大を維持しつつ、消費者の個別ニーズに応えるための５つの方法を紹介しています。 (142 words, Jun 11, 2020) - [Criteo Partners: un nuovo programma di canale per il successo e la crescita | IT - Criteo](/content/it/blog/criteo-partners-un-nuovo-programma-di-canale-per-il-successo-e-la-crescita.html): Nasce il programma globale Criteo Partners, grazie al quale le agenzie partner possono crescere utilizzando la piattaforma di Criteo e usufruendo di formazione, supporto e certificazioni (457 words, Jun 11, 2020) - [Comércio online no Brasil – Impactos do coronavírus | BR - Criteo.com](/content/br/blog/comercio-online-no-brasil-impactos-do-coronavirus/index.html): Como o mercado de comércio eletrônico brasileiro vem se comportando nos últimos meses? Clique aqui e conheça com exclusividade os resultados das pesquisas realizadas pela Criteo. Aproveite! (944 words, Jun 11, 2020) - [Comércio eletrônico nas Américas – impacto do Coronavírus | BR - Criteo.com](/content/br/blog/comercio-eletronico-nas-americas-impacto-do-coronavirus.html): Números mais atuais sobre o impacto do coronavírus nas vendas online de diversos produtos. Clique aqui para saber tudo sobre as performances dos mercados nas Américas levantado pela pesquisa Criteo Coronavirus Impact! (594 words, Jun 11, 2020) - [[Infographic] Come incrementare la ritenzione per ogni tipo di app | IT - Criteo](/content/it/blog/infographic-come-incrementare-la-ritenzione-per-ogni-tipo-di-app.html): Turn new users into active customers with these app retention tips for both commerce apps and loyalty apps. (232 words, Jun 11, 2020) - [I trend dello shopping ai tempi del Coronavirus: In che modo 4 aziende hanno adattato la loro strategia business | IT - Criteo](/content/it/blog/i-trend-dello-shopping-ai-tempi-del-coronavirus-in-che-modo-4-aziende-hanno-adattato-la-loro-strategia-business.html): Il Coronavirus ha drasticamente modificato il comportamento dei consumatori. Quattro clienti di Criteo spiegano come hanno adattato le loro strategie alla nuova normalità. (1,554 words, Jun 10, 2020) - [リテールメディアに透明性と柔軟性、そしてコントロールを：新しいCriteoリテールメディアプラットフォームのご紹介 | JP - Criteo.com](/content/jp/blog/e6-96-b0-e3-81-97-e3-81-84criteo-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-83-97-e3-83-a9-e3-83-83-e3-83-88-e3-83-95-e3-82-a9-e3-83-bc-e3-83-a0-e3-81-ae-e3-81-94.html): 新しいCriteoリテールメディアプラットフォームは、小売業者、ブランド、代理店が各社のリテールメディア計画を次の段階へ進められるようサポートする目的で構築されています。 (62 words, Jun 10, 2020) - [리테일 미디어에 투명성, 유연성 및 제어 기능 지원: 새로운 크리테오 리테일 미디어 플랫폼 출시 | KR - Criteo](/content/kr/blog/ec-83-88-eb-a1-9c-ec-9a-b4-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-eb-a6-ac-ed-85-8c-ec-9d-bc-eb-af-b8-eb-94-94-ec-96-b4-ed-94-8c-eb-9e-ab-ed-8f-bc-ec-b6-9c-ec-8b-9c.html): 새로운 크리테오 리테일 미디어 플랫폼은 리테일러, 브랜드 및 광고 대행사들이 리테일 미디어 프로그램을 한 단계 높은 수준으로 이끌 수 있도록 지원합니다. (514 words, Jun 9, 2020) - [모든 유형의 앱에서 유지율을 향상시키는 방법 | KR - Criteo](/content/kr/blog/ec-9d-b8-ed-8f-ac-ea-b7-b8-eb-9e-98-ed-94-bd-eb-aa-a8-eb-93-a0-ec-9c-a0-ed-98-95-ec-9d-98-ec-95-b1-ec-97-90-ec-84-9c-ec-9c-a0-ec-a7-80-ec-9c-a8-ec-9d-84-ed-96-a5-ec-83-81-ec-8b-9c-ed-82-a4.html): 이커머스 앱과 충성도 앱에서 고객을 지속적으로 유지하는 방법을 알아보고 새로운 사용자를 활성 고객으로 전환하십시오. (159 words, Jun 9, 2020) - [Tendencias de marketing durante la pandemia del coronavirus: Cómo 4 empresas han adaptado su estrategia empresarial | ES - Criteo](/content/es/blog/76-5000-tendencias-de-marketing-de-coronavirus-como-4-companias-adaptaron-su-estrategia-comercial.html): El coronavirus ha cambiado radicalmente el comportamiento del consumidor. Descubre cómo 4 clientes de Criteo han adaptado sus estrategias para la nueva normalidad. (1,639 words, Jun 9, 2020) - [Transparência, flexibilidade e controle em Retail Media: conheça a nova plataforma Retail Media da Criteo | BR - Criteo.com](/content/br/blog/plataforma-retail-media-da-criteo/index.html): A nova plataforma Criteo Retail Media está pronta para ajudar varejistas, marcas e agências a levarem seus programas de retail media ao próximo nível. (715 words, Jun 9, 2020) - [Nouveau : gagnez en transparence, flexibilité et contrôle avec la plateforme Criteo Retail Media | FR - Criteo.com](/content/fr/blog/criteo-retail-media-platform/index.html): Grâce à la nouvelle plateforme Criteo Retail Media, retailers, marques et agences peuvent enfin exploiter toute la puissance du retail media pour gagner en performance. (694 words, Jun 9, 2020) - [As vantagens dos Webinars | BR - Criteo.com](/content/br/blog/as-vantagens-dos-webinars/index.html): Conheça todo o potencial de vendas e relacionamento dos webinars, uma ferramenta que caiu no hábito dos usuários de Internet e tem enorme potencial de vendas e relacionamento com seus clientes. Clique já e saiba como (698 words, Jun 9, 2020) - [Criteo lanza el Global Channel Partner Program con certificación y formación gratuita | ES - Criteo](/content/es/blog/criteo-channel-partner-program/index.html): El programa cambia la manera en la que trabajamos con las agencias, proporcionándoles las herramientas y los recursos necesarios para que crezcan y tengan éxito. (437 words, Jun 9, 2020) - [Aportamos transparencia, flexibilidad y control en Retail Media: Te presentamos la nueva Plataforma Criteo Retail Media | ES - Criteo](/content/es/blog/plataforma-criteo-retail-media/index.html): La nueva plataforma Criteo Retail Media está lista para ayudar a los retailers, las marcas y las agencias a optimizar sus programas de Retail Media. (821 words, Jun 9, 2020) - [Apps em toda a jornada de compras: Saiba como funcionam as campanhas para apps com a Criteo | BR - Criteo.com](/content/br/blog/apps-em-toda-a-jornada-de-compras-saiba-como-funcionam-as-campanhas-para-apps-com-a-criteo.html): Você já sabe que o tráfego mobile está bombando, né? Então, que tal começar a planejar suas ações de marketing mobile? Clique aqui e saiba mais sobre estratégias upper funnel em mobile e veja como a Criteo pode ajudar seu negócio! (649 words, Jun 8, 2020) - [Criteo startet globales Vertriebspartner-Programm mit kostenloser Schulung und Zertifizierung | DE - Criteo.com](/content/de/blog/criteo-startet-globales-vertriebspartner-programm-mit-kostenloser-schulung-und-zertifizierung.html): Das Programm Criteo Partners verbessert unsere Zusammenarbeit mit Agenturen noch weiter, indem wir ihnen die Tools und Ressourcen an die Hand geben, die sie für Geschäftserfolg und Wachstum benötigen. (446 words, Jun 8, 2020) - [[Инфографика] Как повысить уровень удержания пользователей в приложениях разных типов | RU - Criteo.com](/content/ru/blog/d0-b8-d0-bd-d1-84-d0-be-d1-80-d0-b3-d1-80-d0-b0-d1-84-d0-b8-d0-ba-d0-b0-d0-ba-d0-b0-d0-ba-d0-bf-d0-be-d0-b2-d1-8b-d1-81-d0-b8-d1-82-d1-8c-d1-83-d1-80-d0-be-d0-b2-d0-b5-d0-bd-d1-8c-d1-83-d0-b4.html): Программа меняет подход к работе с агентствами, предоставляя им инструменты и ресурсы для обеспечения успеха и роста. (214 words, Jun 8, 2020) - [Обеспечение прозрачности, гибкости и контроля для Retail Media: представляем новую рекламную платформу Criteo Retail Media | RU - Criteo.com](/content/ru/blog/d0-bf-d0-bb-d0-b0-d1-82-d1-84-d0-be-d1-80-d0-bc-d1-83-criteo-retail-media.html): Новая платформа Criteo Retail Media готова помочь ритейлерам, брендам и агентствам вывести рекламные программы для ритейлеров на новый уровень. (683 words, Jun 6, 2020) - [Marketing-Trends in der Corona-Pandemie: So passten vier Unternehmen ihre Geschäftsstrategie an | DE - Criteo.com](/content/de/blog/coronavirus-marketing-trends-how-4-companies-adapted-their-business-strategy.html): Das Coronavirus hat das Verbraucherverhalten drastisch verändert. In diesem Artikel berichten Kunden von Criteo, wie sie ihre Geschäftsstrategie an diese neue Situation angepasst haben. (1,352 words, Jun 5, 2020) - [Il modello vincente di Casa.it per l’emergenza Covid-19 | IT - Criteo](/content/it/blog/il-modello-vincente-di-casa-it-per-lemergenza-covid-19.html): Per fronteggiare la crisi da Covid-19, Casa.it investe in tecnologia, migliorando il servizio PrimaVisita, in formazione e supporto per gli agenti e sceglie il retargeting di Criteo per le campagne digitali. (599 words, Jun 4, 2020) - [Es geht wieder aufwärts: Drei Tipps für Publisher in Zeiten von Corona | DE - Criteo.com](/content/de/blog/es-geht-wieder-aufwaerts-drei-tipps-fuer-publisher-in-zeiten-von-corona.html): Publisher befinden sich aufgrund von Corona in einem Tief. Criteo gibt drei Tipps, welchen Fokus auf Digitalwerbung sie in der Krise setzen sollten. (598 words, Jun 4, 2020) - [Criteo Launches Global Channel Partner Program with Free Training and Certification | Criteo](/content/blog/criteo-channel-partner-program/index.html): The program changes the way we work with agencies by empowering them with tools and resources to facilitate success and growth. (458 words, Jun 3, 2020) - [Um dia com seu pet na Criteo | BR - Criteo.com](/content/br/blog/um-dia-com-seu-pet-na-criteo/index.html): Um dia com seu Pet pode ser bem melhor do que você imagina! Clique aqui e conheça os benefícios do Criteo Pet Day! (577 words, Jun 2, 2020) - [Ready, set, GROW: Criteo Partners Expands to 11 Countries in Asia-Pacific | Criteo](/content/blog/apac-criteo-partners/index.html): Criteo Partners, launched in late 2019 with a pilot group of 20 agencies across the globe, is now entering the program’s second year. Our early partners in APAC include AsiaPac Group, a multi-award-winning agency in Asia Pacific, and Sparro, a leading independent agency in Australia. Criteo’s advertising technology solutions power ad campaigns for over 20,000 […] (632 words, Jun 2, 2020) - [Touristik: So pflegt ihr die Kundenbeziehung in Zeiten von Corona | DE - Criteo.com](/content/de/blog/touristik-so-pflegt-ihr-die-kundenbeziehung-in-zeiten-von-corona.html): Die Reisebranche ist von der Coronakrise schwer getroffen. Criteo gibt Tipps, wie die Touristik ihre Kundenbeziehung nachhaltig pflegt. (764 words, Jun 1, 2020) - [Diferentes tipos de datos: datos de primeros vs. datos de terceros | ES - Criteo](/content/es/blog/diferentes-tipos-de-datos-datos-de-primeros-vs-datos-de-terceros.html): Seguro que cuando se dijo por primera vez que la información es poder no se estaba pensando en la época que nos toca vivir hoy en día, en la que los datos, es decir, la información que los usuarios generamos, son tan relevantes y cotizados por parte de las empresas para desarrollar con éxito sus estrategias de marketing y, en consecuencia, para realizar operaciones rentables. (482 words, Jun 1, 2020) - [Meet the Team: Olivier Jaupart, líder comercial de Criteo Retail Media en España y Portugal | ES - Criteo](/content/es/blog/meet-the-team-olivier-jaupart-lider-comercial-de-criteo-retail-media-en-espana-y-portugal.html):   ¿Cómo llegaste a Criteo? Me incorporé a la empresa hace 2 años, cuando Criteo compró Storetail. Había llegado a España (Barcelona) hace 3 años y medio para desarrollar la filial Storetail. Soy francés y antes de trasladarme a Barcelona para unirme a Storetail, estuve al otro lado como retailer: cuento con 27 años de […] (778 words, Jun 1, 2020) - [Por que investir no início da jornada de compra? | BR - Criteo.com](/content/br/blog/por-que-investir-no-inicio-da-jornada-de-compra/index.html): Mantenha as portas de seu negócio online sempre abertas e recebendo cada vez mais clientes. Saiba como as estratégias de upper funnel podem contribuir para o aumento de fluxo e, consequentemente, o aumento do seu faturamento. Clique já! (883 words, May 28, 2020) - [Nouveau : gagnez en transparence, flexibilité et contrôle avec la plateforme Retail Media de Criteo | FR - Criteo.com](/content/fr/blog/nouveau-gagnez-en-transparence-flexibilite-et-controle-avec-la-plateforme-retail-media-de-criteo.html): Grâce à la nouvelle plateforme Retail Media de Criteo, retailers, marques et agences peuvent enfin exploiter toute la puissance du retail media pour gagner en performance. (733 words, May 28, 2020) - [Bringing Transparency, Flexibility, and Control to Retail Media: Introducing the New Criteo Retail Media Platform   | Criteo](/content/blog/criteo-retail-media-platform/index.html): The new Criteo Retail Media platform is ready to help retailers, brands, and agencies take their retail media programs to the next level. (669 words, May 28, 2020) - [Em tempos de isolamento, a adaptação é a alma do negócio | BR - Criteo.com](/content/br/blog/em-tempos-de-isolamento-a-adaptacao-e-a-alma-do-negocio.html): Gestores falam como adaptaram suas estratégias de vendas e relacionamento neste novo cenário de isolamento social. Clique aqui e veja suas dicas! (719 words, May 27, 2020) - [Veja como Doctor Shoes Antistaffa alavancou os resultados de ROI do seu e-commerce em 70% com a Criteo | BR - Criteo.com](/content/br/blog/doctor-shoes-antistaffa/index.html): Veja como Doctor Shoes Antistaffa alavancou os resultados de ROI do seu e-commerce em 70% com a Criteo, e sustentou sua expansão para outros mercados. Clique e conheça a força das ferramentas de bids automáticos da Criteo! (432 words, May 27, 2020) - [La inteligencia artificial será el motor de crecimiento en Europa | ES - Criteo](/content/es/blog/la-inteligencia-artificial-sera-el-motor-de-crecimiento-en-europa.html):   Desde el principio de los tiempos al ser humano le ha tocado convivir con la incertidumbre sobre lo que le deparará el futuro. El progreso, por definición, debería traer siempre cosas buenas, pero muchas de ellas, por desconocidas, han generado temor. En ese ámbito se mueve la IA (Inteligencia Artificial), que casi siempre se […] (677 words, May 27, 2020) - [Guía para la Publicidad In-App: De la instalación a la conversión | ES - Criteo](/content/es/blog/guia-para-la-publicidad-in-app/index.html): ¿Quieres generar más valor con tu app? Te contamos todo lo que necesitas saber sobre la publicidad en app en todo el proceso de compra del cliente. (1,342 words, May 27, 2020) - [[Interactive] The Criteo Product Insights Finder | BR - Criteo.com](/content/br/blog/criteo-product-insights-finder/index.html): The Criteo Product Insights Finder lets you interact with data across more than 600 product categories in 19 countries. To plan an informed marketing strategy, start here. (622 words, May 26, 2020) - [Guia para Publicidade in-App: da instalação à conversão | BR - Criteo.com](/content/br/blog/guia-para-publicidade-in-app-da-instalacao-a-conversao.html): Quer extrair mais do seu app? Veja aqui tudo o que você precisa saber sobre publicidade em aplicativos durante a jornada de compra completa. (1,156 words, May 26, 2020) - [Coronavirus Marketing Trends: How 4 Companies Adapted Their Business Strategy | Criteo](/content/blog/coronavirus-marketing-trends-how-4-companies-adapted-their-business-strategy.html): Coronavirus has drastically changed consumer behavior. Hear from four Criteo clients on how they adapted their strategies for the new normal. (1,324 words, May 26, 2020) - [Stay Homeを楽しもう！Criteo Remote Wine-tasting開催 | JP - Criteo.com](/content/jp/blog/stay-home-e3-82-92-e6-a5-bd-e3-81-97-e3-82-82-e3-81-86-ef-bc-81criteo-remote-wine-tasting-e9-96-8b-e5-82-ac.html): そこでCriteoでは、リモートワーク期間中も社員同士の「飲みニケーション」が楽しめて、しかも教養も深められるという素敵なオンラインイベント、その名も「Remote Wine-Tasting」を企画、去る５月15日夜に開催しました！ (69 words, May 26, 2020) - [Lo que la Generación Z y los millenials piensan realmente sobre la publicidad online | ES - Criteo](/content/es/blog/lo-que-la-generacion-z-y-los-millenials-piensan-realmente-sobre-la-publicidad-online.html): Los datos del estudio de Criteo Shopper Story 2020 demostraron que las generaciones nativas digitales como la Generación Z o los millenials son las más afines a la publicidad online y las que más interactúan con ella. (663 words, May 22, 2020) - [アプリ内広告ガイド：インストールからコンバージョンまで | JP - Criteo.com](/content/jp/blog/e3-82-a2-e3-83-97-e3-83-aa-e5-86-85-e5-ba-83-e5-91-8a-e3-82-ac-e3-82-a4-e3-83-89-ef-bc-9a-e3-82-a4-e3-83-b3-e3-82-b9-e3-83-88-e3-83-bc-e3-83-ab-e3-81-8b-e3-82-89-e3-82-b3-e3-83-b3-e3-83-90-e3-83-bc.html): 御社のアプリから高い価値を引き出すために、カスタマージャーニー全体でのアプリ広告運用に役立つ手法をご紹介します。 (189 words, May 21, 2020) - [E-commerce in Italia 2020. Al convegno di Casaleggio Associati, la voce di Criteo Italia | IT - Criteo](/content/it/blog/e-commerce-in-italia-2020-al-convegno-di-casaleggio-associati-la-voce-di-criteo-italia.html): Il Coronavirus colpisce e modifica anche il mercato dell'eCommerce. È quanto è emerso dal report “E-commerce in Italia 2020 – Vendere online ai tempi del Coronavirus” della Casaleggio Associati, presentato durante un evento in streaming agli operatori del settore e al grande pubblico. (1,106 words, May 21, 2020) - [Guida all’in-app advertising: dall’installazione alla conversione | IT - Criteo](/content/it/blog/guida-allin-app-advertising-dallinstallazione-alla-conversione.html): Vuoi ottenere più valore dalla tua app? Ecco tutto quello che devi sapere sull’app advertising per l’intero customer journey. (1,196 words, May 20, 2020) - [Prepárese para el HotSale Argentina 2020 | ES - Criteo](/content/es/blog/preparese-para-el-hotsale-argentina-2020/index.html): Se viene un nuevo Hot Sale en Argentina y el equipo de Criteo quiere ayudarte con todos tus objetivos. En esta fecha, es importante que estés cerca de tus clientes y de lo que están buscando. Alinear tu estrategia para antes, durante y después del evento seguramente te ayudará a tener mejores resultados. (192 words, May 20, 2020) - [Criteo Product Insights Finder: 20개국 600여 상품 카테고리에 대한 트렌드 | KR - Criteo](/content/kr/blog/criteo-product-insights-finder-trends/index.html): 새로운 Criteo Product Insights Finder는 국가별로 여러 다른 카테고리들이 어떤 성과를 거두고 있는지를 상품 카테고리 수준에서 확인할 수 있게 해줍니다. (385 words, May 20, 2020) - [[Interactive] The Criteo Product Insights Finder | KR - Criteo](/content/kr/blog/criteo-product-insights-finder/index.html): Criteo Product Insights Finder는 19개국 600여 개의 상품 카테고리의 데이터를 확인하고 상호작용할 수 있게 해줍니다. 정보에 기반한 마케팅 전략 계획, 여기에서 시작하십시오. (429 words, May 20, 2020) - [コロナ禍に負けないリテールメディア戦略とは？ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ab-e8-b2-a0-e3-81-91-e3-81-aa-e3-81-84-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e6-88-a6-e7-95-a5-e3-81-a8-e3-81-af-ef-bc-9f.html): Criteo　リテールメディアでは、この危機的状況蟹おいても広告戦略を成功させるためのヒントを４つ、皆様にご提案しています。 (20 words, May 19, 2020) - [Criteo, Adevinta y Ana Bella ante la llegada del Covid-19: una colaboración inusual para salvar vidas | ES - Criteo](/content/es/blog/criteo-adevinta-y-ana-bella-ante-la-llegada-del-covid-19-una-colaboracion-inusual-para-salvar-vidas.html): Nos ha ocurrido más de una vez que, siendo ‘fans’ de una empresa, ésta termina formando parte de nuestra cartera de clientes. Es lo que nos ha pasado con Adevinta, una familia de marcas digitales con marketplaces que seguro te sonarán: Fotocasa, InfoJobs, coches.net, Milanuncios… Ya hace más de 5 años que Criteo y Adevinta trabajan juntas para conseguir grandes resultados. (588 words, May 19, 2020) - [Meet the Team: Lara Oliveira, Team Lead, New Business, América Latina | BR - Criteo.com](/content/br/blog/meet-the-team-lara-oliveira-team-lead-new-business-america-latina.html): Laura Oliveira é Team Lead de New Business da Criteo para a América Latina, cujo objetivo é trazer novos negócios para a região e desenvolver o mercado digital local. Laura é cantora e já teve até banda. Na sua playlist, a Criteo sai na frente, por sua cultura aberta, inovadora e de valorização dos seus ativos humanos. (908 words, May 18, 2020) - [Como serão as vendas do Dia dos Namorados? Uma dica: MOBILE! | BR - Criteo.com](/content/br/blog/como-serao-as-vendas-do-dia-dos-namorados-uma-dica-mobile.html): Prepare-se para uma grande demanda nesse Dia dos Namorados. Clique aqui e veja nossa análise de e-commerce para essa data especial! (503 words, May 18, 2020) - [Übergabegespräch: Corinna Hohenleitner und Alexander Gösswein über Criteo Deutschland, Kundenfokus und Kaffeetassen | DE - Criteo.com](/content/de/blog/uebergabegespraech-corinna-hohenleitner-und-alexander-goesswein-ueber-criteo-deutschland-kundenfokus-und-kaffeetassen.html): Criteo Deutschland hat viel vor: Die neue Country Director Corinna Hohenleitner und VP Key Accounts Alexander Gösswein im Gespräch über Werbegeschäft, Kundenfokus und die Zukunft von Criteo. (945 words, May 18, 2020) - [코로나19 완구 트렌드: 전 세계의 주요 완구 | KR - Criteo](/content/kr/blog/ec-bd-94-eb-a1-9c-eb-82-9819-ec-99-84-ea-b5-ac-ed-8a-b8-eb-a0-8c-eb-93-9c-ec-a0-84-ec-84-b8-ea-b3-84-ec-9d-98-ec-a3-bc-ec-9a-94-ec-99-84-ea-b5-ac.html): 많은 가정들은 클래식 게임, 미술, 공작, 마당에서 할 수 있는 활동으로 눈을 돌리고 있습니다. (791 words, May 14, 2020) - [Warum bessere Werbung das Vertrauen der Verbraucher gewinnt | DE - Criteo.com](/content/de/blog/warum-bessere-werbung-das-vertrauen-der-verbraucher-gewinnt.html): Die Notwendigkeit des Internets war noch nie so deutlich wie während der Corona-Pandemie, denn die Menschen sind gegenwärtig mehr als jemals zuvor auf den freien und sofortigen Zugang zu Nachrichten und Informationen angewiesen. Die Werbung, die dieses Ökosystem finanziert, muss jedoch bessere Nutzererfahrungen und mehr Wert bieten, um das Vertrauen der Verbraucher zu gewinnen. (846 words, May 14, 2020) - [Por qué una mejor publicidad te ayudará a lograr la confianza de los consumidores | ES - Criteo](/content/es/blog/por-que-una-mejor-publicidad-te-ayudara-a-lograr-la-confianza-de-los-consumidores.html): La necesidad de internet nunca ha sido tan evidente como durante esta pandemia del COVID-19, cuando todos disfrutamos de un acceso gratuito e inmediato a noticias e información. No obstante, la publicidad que financia este ecosistema debe ofrecer mejores experiencias de usuario y más valor para ganarse la confianza del consumidor. (1,375 words, May 14, 2020) - [Creare un contesto Open Internet sano gestendo la qualità del traffico | IT - Criteo](/content/it/blog/creare-un-contesto-open-internet-sano-gestendo-la-qualita-del-traffico.html): Criteo ha effettuato significativi investimenti per garantire che la qualità della nostra inventory e del nostro traffico rimanga al livello più elevato possibile. (1,020 words, May 14, 2020) - [La forma de construir un internet abierto y saludable es gestionando tráfico de calidad | ES - Criteo](/content/es/blog/la-forma-de-construir-un-internet-abierto-y-saludable-es-gestionando-trafico-de-calidad.html): Tráfico web fraudulento: Criteo ha realizado importantes inversiones para garantizar la calidad de nuestro inventario y que la calidad del tráfico siga siendo la más alta posible. (1,032 words, May 14, 2020) - [新型コロナウイルス流行下におけるおもちゃのトレンド：世界の売れ筋商品とは | JP - Criteo.com](/content/jp/blog/e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad-e3-83-8a-e3-82-a6-e3-82-a4-e3-83-ab-e3-82-b9-e6-b5-81-e8-a1-8c-e4-b8-8b-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8b-e3-81-8a-e3-82-82-e3-81-a1-e3-82-83-e3-81-ae-e3-83-88.html): モニター画面を使わずに済む昔ながらのゲーム、アートや工作、庭で楽しめる遊びを取り入れる家庭が増えています。 (74 words, May 13, 2020) - [Corona-Trends in der Kategorie „Spiele und Spielzeug“: Die meistverkauften Spiele und Spielzeuge auf der ganzen Welt | DE - Criteo.com](/content/de/blog/corona-trends-in-der-kategorie-spiele-und-spielzeug.html): Viele Haushalte greifen auf klassische Spiele, Kunst und Kunsthandwerk sowie auf Aktivitäten im eigenen Garten zurück, die Spaß und Unterhaltung ohne Bildschirm bieten. (1,171 words, May 12, 2020) - [Criteo Product Insights Finder | JP - Criteo.com](/content/jp/blog/criteo-product-insights-finder/index.html): Criteoの新製品「Criteo Product Insights Finder」を使えば、19カ国における600以上の商品カテゴリーに関するデータをインタラクティブに確認することができます。これらのデータは、今後のマーケティング戦略の方向性を示してくれるはずです。 (60 words, May 12, 2020) - [消費者から信頼されるより良い広告とは？ | JP - Criteo.com](/content/jp/blog/e6-b6-88-e8-b2-bb-e8-80-85-e3-81-8b-e3-82-89-e4-bf-a1-e9-a0-bc-e3-81-95-e3-82-8c-e3-82-8b-e3-82-88-e3-82-8a-e8-89-af-e3-81-84-e5-ba-83-e5-91-8a-e3-81-a8-e3-81-af-ef-bc-9f.html): 新型コロナウイルス（COVID-19）がもたらすパンデミックの収束の兆しがいまだ見えない中、多くの人々が必要なニュースや情報へ自由にアクセスするための手段として、インターネットの重要性がかつてないほど高まっています。一方、このエコシステムに資金を供給する広告には、消費者の信頼を勝ち取るために、ますます優れたユーザー体験と価値をもたらすことが求められるようになっています。 (40 words, May 12, 2020) - [트래픽 품질 관리를 통한 건전한 오픈 인터넷 구축 | KR - Criteo](/content/kr/blog/ed-8a-b8-eb-9e-98-ed-94-bd-ed-92-88-ec-a7-88-ea-b4-80-eb-a6-ac-eb-a5-bc-ed-86-b5-ed-95-9c-ea-b1-b4-ec-a0-84-ed-95-9c-ec-98-a4-ed-94-88-ec-9d-b8-ed-84-b0-eb-84-b7-ea-b5-ac-ec-b6-95.html): 크리테오는 인벤토리와 트래픽 품질을 최고 수준으로 유지하기 위해 지속적으로 많은 투자를 해왔습니다. (624 words, May 12, 2020) - [Retail Media: el futuro del retail online | ES - Criteo](/content/es/blog/retail-media-el-futuro-del-retail-online/index.html): El futuro de los retailers online está en los datos que recopilan y su posterior monetización. La información sobre sus clientes y su proceso de compra pueden convertirse en una fuente de ingresos de incalculable valor y, al mismo tiempo, mejorar la experiencia online de los propios consumidores. Todo esto se puede lograr gracias a la solución que nos ofrece la publicidad digital: el Retail Media. (450 words, May 12, 2020) - [El porqué de un internet con publicidad | ES - Criteo](/content/es/blog/el-porque-de-un-internet-con-publicidad/index.html): En Internet encontramos una cantidad infinita de información y entretenimiento a coste cero. Navegamos libremente por la red, nos nutrimos de gigas y gigas de información gratuita, a cambio de una sola cosa: permitir que se nos muestren anuncios digitales. Para poder ser un espacio libre, abierto y accesible para todos, Internet se financia con publicidad. (270 words, May 12, 2020) - [5 estrategias de publicidad para la nueva economía del distanciamiento social | ES - Criteo](/content/es/blog/estrategias-de-publicidad-para-la-economia-de-distanciamiento-social.html): Learn five ways for advertisers to continue to drive revenue while meeting consumers’ unique needs during the global coronavirus outbreak. (1,652 words, May 11, 2020) - [I nuovi paradigmi dell’eCommerce in Italia. L’analisi di Netcomm | IT - Criteo](/content/it/blog/i-nuovi-paradigmi-dellecommerce-in-italia-lanalisi-di-netcomm.html): Al Netcomm Forum 2020 il punto sull’eCommerce in Italia. Nei primi mesi del 2020 balzo evolutivo con 2 milioni di nuovi consumatori online in Italia (665 words, May 11, 2020) - [Создание здорового открытого интернета путем управления качеством трафика | RU - Criteo.com](/content/ru/blog/d1-81-d0-be-d0-b7-d0-b4-d0-b0-d0-bd-d0-b8-d0-b5-d0-b7-d0-b4-d0-be-d1-80-d0-be-d0-b2-d0-be-d0-b3-d0-be-d0-be-d1-82-d0-ba-d1-80-d1-8b-d1-82-d0-be-d0-b3-d0-be-d0-b8-d0-bd-d1-82-d0-b5-d1-80-d0-bd.html): Компания Criteo вложила значительные инвестиции в обеспечение того, чтобы качество нашего инвентаря и качество трафика оставались на высочайшем уровне. (543 words, May 11, 2020) - [Дашборд инсайтов по продуктовым категориям Criteo | RU - Criteo.com](/content/ru/blog/criteo-product-insights-finder/index.html): Criteo Product Insights Finder позволяет вам взаимодействовать с данными из более чем 600 категорий продуктов из 20 стран. Для информированного планирования вашей маркетинговой стратегии, начните здесь. (191 words, May 11, 2020) - [I trend della categoria giocattoli ai tempi del Coronavirus: i prodotti top per il gioco nel mondo | IT - Criteo](/content/it/blog/coronavirus-toy-tendenze/index.html): Molti nuclei familiari passano a giochi, attività artistiche e manuali di genere “classico” e “da cortile”, alla ricerca di svago e divertimento lontano dagli schermi. (1,117 words, May 11, 2020) - [O que o 5G promete para o Marketing Digital? | BR - Criteo.com](/content/br/blog/o-que-o-5g-promete-para-o-marketing-digital/index.html): Internet das coisas? Internet à jato? Internet em todos os lugares? Conheça as promessas da novo padrão de telecomunicações 5G e saiba como preparar sua empresa para tirar o máximo dessa nova tecnologia. Clique já! (628 words, May 11, 2020) - [[Interactive] Buscador de insights sobre productos de Criteo | ES - Criteo](/content/es/blog/criteo-product-insights-finder/index.html): Los datos de ventas de productos, recopilados por Criteo, te permiten interactuar con datos en más de 600 categorías de productos en 20 países. Para planear una estrategia de marketing bien pensada, empieza aquí. (752 words, May 7, 2020) - [El Buscador de insights sobre productos de Criteo: Tendencias en más de 600 categorías y 20 países | ES - Criteo](/content/es/blog/el-buscador-de-insights-sobre-productos-de-crite/index.html): El nuevo Buscador de insights sobre productos de Criteo te permite ver cómo se comportan diferentes categorías por país, hasta el nivel de categoría de producto. (703 words, May 7, 2020) - [創業者 JB Rudelle インタビュー「Criteoはなぜ環境問題に取り組むのか？」 | JP - Criteo.com](/content/jp/blog/e5-89-b5-e6-a5-ad-e8-80-85-jb-rudelle-e3-82-a4-e3-83-b3-e3-82-bf-e3-83-93-e3-83-a5-e3-83-bc-e3-80-8ccriteo-e3-81-af-e3-81-aa-e3-81-9c-e7-92-b0-e5-a2-83-e5-95-8f-e9-a1-8c-e3-81-ab-e5-8f-96-e3-82-8a.html): 2020年4月20日は、記念すべき50回目のアース・デーでした。アース・デーは国境を超えて、この地球上に住む私たち全員で、地球の環境問題について考える記念日です。Criteoでは、アカウント・ストラテジストのCelia LambethがCriteo創業者・JB Ruddleにインタビュー、環境問題についてのJBの見解、今後のCriteoの方針について聞きました。 (123 words, May 7, 2020) - [美しい地球を未来に～Criteoの取り組みの一部をご紹介します | JP - Criteo.com](/content/jp/blog/e7-be-8e-e3-81-97-e3-81-84-e5-9c-b0-e7-90-83-e3-82-92-e6-9c-aa-e6-9d-a5-e3-81-ab-ef-bd-9ecriteo-e3-81-ae-e5-8f-96-e3-82-8a-e7-b5-84-e3-81-bf-e3-81-ae-e4-b8-80-e9-83-a8-e3-82-92-e3-81-94-e7-b4-b9.html): 環境問題への取り組みは、企業に課された社会的責任の1つです。私たちCriteoも、その責任を果たすべく、より美しい環境を未来の子どもたちに引き継ぐための活動に取り組んでいます。 (59 words, May 6, 2020) - [È boom per le app in Italia! Marzo mese da record | IT - Criteo](/content/it/blog/e-boom-per-le-app-in-italia-marzo-mese-da-record/index.html): I dati di Sensor Tower rivelano la crescita record di download delle app in Italia nel mese di marzo. Sorprende il peso delle app per iPad. (859 words, May 6, 2020) - [Criteo Product Insights Finder | FR - Criteo.com](/content/fr/blog/criteo-product-insights-finder/index.html): Explorez les données de plus de 600 catégories de produits dans 20 pays avec Criteo Product Insights Finder ! Les meilleures stratégies marketing commencent ici. (80 words, May 5, 2020) - [[동영상] 크리테오 광고 플랫폼: 대규모 기술 기업의 역량을 모든 규모의 기업에게 | KR - Criteo](/content/kr/blog/eb-8f-99-ec-98-81-ec-83-81-ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ea-b4-91-ea-b3-a0-ed-94-8c-eb-9e-ab-ed-8f-bc-eb-8c-80-ea-b7-9c-eb-aa-a8-ea-b8-b0-ec-88-a0-ea-b8-b0-ec-97-85-ec-9d-98-ec-97-ad.html): 크리테오 광고 플랫폼은 다국적 기업의 니즈는 물론 개인이 운영하는 소규모 이커머스 스토어의 니즈도 충족해줍니다. 이 동영상을 통해 자세히 알아보십시오. (217 words, May 5, 2020) - [La publicidad digital en la era del 5G | ES - Criteo](/content/es/blog/la-publicidad-digital-en-la-era-del-5g/index.html): La simultaneidad que traerá el 5G, junto con otros factores como mejoras en el campo del Big Data o la IA, facilitará, en el ámbito de la publicidad digital, una segmentación de las audiencias más rápida, más certera y más eficiente, mejorando así la personalización y la experiencia del usuario. (573 words, May 5, 2020) - [会えないからこそ贈りたい！2020年母の日、プレゼントのトレンドは？ | JP - Criteo.com](/content/jp/blog/e4-bc-9a-e3-81-88-e3-81-aa-e3-81-84-e3-81-8b-e3-82-89-e3-81-93-e3-81-9d-e8-b4-88-e3-82-8a-e3-81-9f-e3-81-84-ef-bc-812020-e5-b9-b4-e6-af-8d-e3-81-ae-e6-97-a5-e3-80-81-e3-83-97-e3-83-ac-e3-82-bc.html): 新型コロナウイルス感染拡大を防ぐための外出自粛が続く中、今年も母の日（5月第2日曜日、今年は5月10日）が近づいてきました。こんな中、皆さんはどうやって母の日を祝おうとしているのでしょうか？コロナ禍ならではの母の日のトレンドを探ってみました。 (78 words, May 5, 2020) - [Der Criteo Product Insights Finder | DE - Criteo.com](/content/de/blog/criteo-product-insights-finder/index.html): Mit dem Criteo Product Insights Finder könnt ihr mit Daten aus mehr als 600 Produktkategorien in 20 Ländern interagieren. Ein guter Ausgangspunkt für eine informierte Marketingstrategie. (76 words, May 5, 2020) - [Perché una pubblicità migliore può guadagnarsi la fiducia dei consumatori | IT - Criteo](/content/it/blog/perche-una-pubblicita-migliore-puo-guadagnarsi-la-fiducia-dei-consumatori.html): Il bisogno di Internet non è mai stato più chiaro quanto durante questa pandemia di COVID-19, in cui la gente conta su un accesso gratuito ed immediato a news e informazioni. Tuttavia, per guadagnarsi la fiducia dei consumatori, la pubblicità che finanzia questo ecosistema deve fornire user experience migliori e maggiore valore. (1,366 words, May 4, 2020) - [Building a Healthy Open Internet by Managing Traffic Quality | Criteo](/content/blog/building-a-healthy-open-internet-by-managing-traffic-quality.html): Fraudulent web traffic: Criteo has made significant investments to ensure the quality of our inventory and that the quality of traffic remains the highest possible. (852 words, May 4, 2020) - [Trade Marketing – marcas e varejos online de mãos dadas pelo sucesso | BR - Criteo.com](/content/br/blog/co-marketing-marcas-e-varejos-online-de-maos-dadas-pelo-sucesso.html): Parceiras bem construídas sempre são boas para os lados envolvidos. No caso do marketing digital, a Criteo tem a solução perfeita para bons negócios entre marcas e varejos online. Clique aqui e saiba mais sobre Trade Marketing! (689 words, Apr 30, 2020) - [새로운 사회적 거리두기 경제를 위한 5가지 광고 전략 | KR - Criteo](/content/kr/blog/ec-82-ac-ed-9a-8c-ea-b2-bd-ec-a0-9c-ea-b2-bd-ec-a0-9c-eb-a5-bc-ec-9c-84-ed-95-9c-ea-b4-91-ea-b3-a0-ec-a0-84-eb-9e-b5.html): Learn five ways for advertisers to continue to drive revenue while meeting consumers’ unique needs during the global coronavirus outbreak. (1,041 words, Apr 30, 2020) - [Como a ciência de dados vem ajudando na luta contra a COVID-19 | BR - Criteo.com](/content/br/blog/como-a-ciencia-de-dados-vem-ajudando-na-luta-contra-o-covid-19.html): Médicos e enfermeiros não estão sozinhos no combate ao COVID-19. Clique aqui e saiba como a ciência de dados está ajudando estes profissionais a tomar decisões melhores e salvar mais vidas. (1,217 words, Apr 30, 2020) - [Il Criteo Product Insights Finder | IT - Criteo](/content/it/blog/criteo-product-insights-finder/index.html): Il Criteo Product Insights Finder ti consente di interagire con i dati di più di 600 categorie di prodotti di 20 Paesi. Per una pianificazione informata della tua strategia di marketing, inizia qui. (672 words, Apr 30, 2020) - [Il Criteo Product Insights Finder: trend su più di 600 categorie e 20 Paesi | IT - Criteo](/content/it/blog/criteo-prodotto-intuizioni-finder-tendenze/index.html): Il nuovo Criteo Product Insights Finder ti fa conoscere le performance delle diverse categorie per Paese, fino a livello di categoria di prodotto. (654 words, Apr 30, 2020) - [Sites d’actualité : 3 questions à se poser avant de bloquer vos annonces | FR - Criteo.com](/content/fr/blog/sites-dactualite-3-questions-a-se-poser-avant-de-bloquer-vos-annonces.html): Concerning more than ever about brand safety, advertisers are looking for new ways to adapt and make decisions in these times when resources and information are limited. (995 words, Apr 29, 2020) - [新型コロナ収束後のために、今できること | JP - Criteo.com](/content/jp/blog/e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad-e3-83-8a-e5-8f-8e-e6-9d-9f-e5-be-8c-e3-81-ae-e3-81-9f-e3-82-81-e3-81-ab-e3-80-81-e4-bb-8a-e3-81-a7-e3-81-8d-e3-82-8b-e3-81-93-e3-81-a8.html): 日常が戻ってきた際にいち早く痛手から回復し、消費者の新たなニーズに応えられるように、今、マーケターは何をすべきなのでしょうか。今回のブログでは、今、この時期に講じておきたい対策について、以下３つのヒントをご提案します。回復の兆しが見えたらすぐにローンチできるように、今から準備をはじめましょう。 (16 words, Apr 29, 2020) - [L’impatto del Covid-19 su media e advertising online | IT - Criteo](/content/it/blog/limpatto-del-covid-19-su-media-e-advertising-online.html): Un’analisi dell’impatto che il Covid-19 ha avuto su media e advertising online alla vigilia della fase 2. (564 words, Apr 29, 2020) - [Why Better Advertising Will Earn Consumers’ Trust | Criteo](/content/blog/why-better-advertising-will-earn-consumers-trust/index.html):   The need for the internet has never been clearer than during this COVID-19 pandemic, as people rely on free and immediate access to news and information. However, the advertising that funds this ecosystem needs to provide better user experiences and more value to earn consumers’ trust. Personalized advertising helps people find new brands they […] (1,164 words, Apr 29, 2020) - [コロナ禍の今だからこそ「顧客中心主義」の徹底を | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ae-e4-bb-8a-e3-81-a0-e3-81-8b-e3-82-89-e3-81-93-e3-81-9d-e3-80-8c-e9-a1-a7-e5-ae-a2-e4-b8-ad-e5-bf-83-e4-b8-bb-e7-be-a9-e3-80-8d-e3-81-ae-e5-be-b9-e5-ba-95.html): では、この未曾有の状況を前に、マーケターには何ができるのでしょうか？さまざまなご意見があるとは思いますが、私たちCriteoの出した結論は「顧客中心主義を貫くこと」。 (22 words, Apr 29, 2020) - [5 strategie pubblicitarie per la nuova economia del distanziamento sociale | IT - Criteo](/content/it/blog/la-pubblicita-strategie-per-il-sociale-distanziamento-economia.html): Scopri cinque modalità con cui gli inserzionisti possono continuare a generare revenue e a rispondere alle particolari esigenze dei consumatori durante la pandemia di Coronavirus. (1,625 words, Apr 29, 2020) - [Coronavirus Toy Trends: Top Playtime Products Around the World | Criteo](/content/blog/coronavirus-toy-trends/index.html): Many households are turning to classic games, arts and crafts, and backyard-friendly activities for screen-free fun and entertainment. (1,085 words, Apr 29, 2020) - [50 Growing Product Categories in the US  | Criteo](/content/blog/coronavirus-product-trends/index.html): We analyzed our data, starting from about when US lockdowns first began in March, to see what product categories have been growing the most. (455 words, Apr 29, 2020) - [Marketing digital em tempos de quarentena | BR - Criteo.com](/content/br/blog/marketing-digital-em-tempos-de-quarentena/index.html): Como fazer marketing digital em tempos de isolamento social? Clique aqui e saiba como ter um papel importante na comunidade nesses tempos incertos. (684 words, Apr 28, 2020) - [2020年3月に商用スタート。５Gの現状と課題とは？ | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b43-e6-9c-88-e3-81-ab-e5-95-86-e7-94-a8-e3-82-b9-e3-82-bf-e3-83-bc-e3-83-88-e3-80-82-ef-bc-95g-e3-81-ae-e7-8f-be-e7-8a-b6-e3-81-a8-e8-aa-b2-e9-a1-8c-e3-81-a8-e3-81-af-ef-bc-9f.html): 2020年3月末、いよいよ日本でも５Gの商用利用がスタートしました。さっそく携帯電話各社が競うように５G搭載機種のキャンペーンを展開していますが、実際のところ、５Gはどの程度普及しているのでしょうか？本ブログでは、あらためて５Gの特徴と現状、そして今後の可能性について探ってみることにします。 (32 words, Apr 28, 2020) - [ニュースメディアを守るために：アドブロックについてパブリッシャーと広告主が検討すべき3つの課題 | JP - Criteo.com](/content/jp/blog/e3-83-8b-e3-83-a5-e3-83-bc-e3-82-b9-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-82-92-e5-ae-88-e3-82-8b-e3-81-9f-e3-82-81-e3-81-ab-ef-bc-9a-e3-82-a2-e3-83-89-e3-83-96-e3-83-ad-e3-83-83-e3-82-af-e3-81-ab.html): ブランドセーフティがかつてないほど重視される中、広告主は限られたリソースや情報で意思決定しながら、新たなスタンダードに適応しようとしています。 (17 words, Apr 28, 2020) - [Em defesa da notícia: 3 pontos que publishers e anunciantes devem considerar em relação ao bloqueio de anúncios | BR - Criteo.com](/content/br/blog/em-defesa-da-noticia-3-pontos-que-publishers-e-anunciantes-devem-considerar-em-relacao-ao-bloqueio-de-anuncios.html): Com a crescente preocupação em torno do brand safety, os anunciantes estão tentando adaptar-se ao novo normal tomando medidas com informações e recursos limitados. (937 words, Apr 28, 2020) - [En defensa de las noticias: 3 maneras en las que los publishers y los anunciantes deberían plantearse el bloqueo de publicidad | ES - Criteo](/content/es/blog/defender-las-noticias-3-formas-en-que-los-editores-y-anunciantes-deberian-pensar-en-el-bloqueo-de-anuncios.html): Adapta tu publicidad y aprovecha las oportunidades que ofrece este momento para promocionar tu empresa y productos. Actualmente hay una gran inquietud por la seguridad de las marcas, los anunciantes están tratando de adaptarse para tomar las decisiones adecuadas disponiendo de pocos recursos e información. (1,106 words, Apr 28, 2020) - [Impacte a audiência certa com dados de intenção de compra de consumidores da Criteo | BR - Criteo.com](/content/br/blog/impacte-a-audiencia-certa-com-dados-de-intencao-de-compra-de-consumidores-da-criteo.html): No Hemisfério Norte, o verão chegou, e também nosso pacote de atualizações da temporada. Neste momento, estamos trabalhando para criar novas formas de você se conectar aos seus clientes e extrair o máximo do seu investimento. A atualização deste trimestre vem com segmentação avançada de audiências, novos relatórios detalhados. (307 words, Apr 27, 2020) - [5 consejos para mejorar la lealtad de tus clientes | ES - Criteo](/content/es/blog/5-consejos-para-mejorar-la-lealtad-de-tus-clientes/index.html): Llegar es importante, pero mantenerse lo es aún más. Esta reflexión tan recurrente en el mundo del deporte explica exactamente lo que el marketing busca en cada empresa a la hora de fidelizar a los clientes: conseguir una lealtad a prueba de bombas. A continuación, te dejamos cinco consejos para que puedas trabajar en mantener la lealtad de tus clientes. (655 words, Apr 27, 2020) - [リモートワークのトレンド：新型コロナウイルス（COVID-19）がもたらした働き方の変化 | JP - Criteo.com](/content/jp/blog/e3-83-aa-e3-83-a2-e3-83-bc-e3-83-88-e3-83-af-e3-83-bc-e3-82-af-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-ef-bc-9a-e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad-e3-83-8a-e3-82-a6-e3-82-a4-e3-83-ab-e3-82-b9.html): 通勤にかかる時間やエネルギー、オフィスのテナント料などの不動産関連のコストを考えると、企業はリモートワークをきっかけに仕事のやり方や場所を考え直すようになるかもしれません。 (28 words, Apr 27, 2020) - [I trend del lavoro da remoto: in che modo il Coronavirus sta modificando per sempre il nostro modo di lavorare | IT - Criteo](/content/it/blog/tendenze-del-lavoro-a-distanza-di-coronavirus/index.html): Il tempo, l’energia e il denaro risparmiati su dipendenti pendolari e strutture fisiche potrebbero convincere le aziende a riconsiderare modalità e luoghi di svolgimento delle attività. (978 words, Apr 27, 2020) - [¿Deberías aprender a programar? | ES - Criteo](/content/es/blog/deberias-aprender-a-programar/index.html): El arte de programar es la asignatura transversal que debería aprenderse en todas las escuelas y universidades. ¿Por qué? Por múltiples razones. La primera y más importante por la bolsa de trabajo actual y la futura demanda. (503 words, Apr 24, 2020) - [Prepare-se com nossos insights para o Dia das Mães | BR - Criteo.com](/content/br/blog/prepare-se-com-nossos-insights-para-o-dia-das-maes/index.html): Vem aí mais um Dia das Mães e a equipe da Criteo quer ajudar a otimizar suas campanhas para que você impacte mais consumidores. (284 words, Apr 24, 2020) - [新型コロナウイルス（COVID-19）の渦中、そして終息後も顧客とのつながりを維持するために | JP - Criteo.com](/content/jp/blog/e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad-e3-83-8a-e3-82-a6-e3-82-a4-e3-83-ab-e3-82-b9-ef-bc-88covid-19-ef-bc-89-e3-81-ae-e6-b8-a6-e4-b8-ad-e3-80-81-e3-81-9d-e3-81-97-e3-81-a6-e7-b5-82-e6-81-af-e5-be-8c.html): パンデミックがもたらしている現在の状況、また今後の経済に対する影響の大きさを考えると、企業やブランドにとって「顧客とのつながりを維持すること」がかつてないほど重要な課題となっています。 (67 words, Apr 24, 2020) - [Criteo、AppsFlyerのパフォーマンスインデックスで3つの賞を受賞 | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81appsflyer-e3-81-ae-e3-83-91-e3-83-95-e3-82-a9-e3-83-bc-e3-83-9e-e3-83-b3-e3-82-b9-e3-82-a4-e3-83-b3-e3-83-87-e3-83-83-e3-82-af-e3-82-b9-e3-81-a73-e3-81-a4-e3-81-ae-e8-b3-9e-e3-82-92.html): CriteoはAppsFlyerのパフォーマンスインデックスにおいて、リターゲティング部門の「非ゲーム」および「旅行」カテゴリーで世界第3位、また「ショッピング」のカテゴリーでは世界第5位にランクインしました。 (47 words, Apr 24, 2020) - [Come restare connessi con i tuoi clienti durante e dopo la pandemia di Coronavirus | IT - Criteo](/content/it/blog/come-restare-connessi-con-i-tuoi-clienti-durante-e-dopo-la-pandemia-di-coronavirus.html): Data l’attuale diffusione della pandemia e dati i conseguenti cambiamenti nell’economia, restare connessi con i tuoi clienti non è mai stato così essenziale. (1,033 words, Apr 24, 2020) - [A difesa delle news: 3 modalità di pensiero che editori e inserzionisti dovrebbero adottare sul blocco degli annunci | IT - Criteo](/content/it/blog/difendere-il-news-3-vie-editori-e-gli-inserzionisti-devono-essere-pensiero-su-ad-blocking.html): Preoccupandosi più che mai della sicurezza del brand, gli inserzionisti stanno cercando nuove modalità per adattarsi e per prendere decisioni in questi tempi in cui le risorse e le informazioni sono limitate. (1,031 words, Apr 24, 2020) - [新型コロナウイルスの影響で変わるアジアの食習慣 | JP - Criteo.com](/content/jp/blog/e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad-e3-83-8a-e3-82-a6-e3-82-a4-e3-83-ab-e3-82-b9-e3-81-ae-e5-bd-b1-e9-9f-bf-e3-81-a7-e5-a4-89-e3-82-8f-e3-82-8b-e3-82-a2-e3-82-b8-e3-82-a2-e3-81-ae-e9-a3-9f-e7-bf-92.html): 多くの国や地域で外出禁止もしくは自粛要請が発令され、多くの人が自宅で過ごすことを余儀なくされています。その結果、私達はこれまで経験したことのない、未曾有の変化に直面しています。その１つが食習慣の変化です。 (40 words, Apr 23, 2020) - [Novos hábitos de consumo e campeões de venda no novo cenário de distanciamento social | BR - Criteo.com](/content/br/blog/novos-habitos-de-consumo-e-campeoes-de-venda-no-novo-cenario-de-distanciamento-social.html): O que mudou nos hábitos de consumo durante o isolamento provocado pela quarentena do coronavírus. Clique aqui e saiba quais produtos estão em alta nos e-commerces! (771 words, Apr 22, 2020) - [コロナ禍においても「顧客中心主義」を貫くために | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e7-a6-8d-e3-81-ab-e3-81-8a-e3-81-84-e3-81-a6-e3-82-82-e3-80-8c-e9-a1-a7-e5-ae-a2-e4-b8-ad-e5-bf-83-e4-b8-bb-e7-be-a9-e3-80-8d-e3-82-92-e8-b2-ab-e3-81-8f-e3-81-9f-e3-82-81.html): COVID-19は、私たちの世界を根底から覆しています。CriteoのCEOを務めるメーガン・クラーケンが、こうした状況の中で顧客中心主義を貫くためのヒントをお伝えします。 (104 words, Apr 22, 2020) - [Tendencias en el teletrabajo: Cómo el coronavirus está cambiando para siempre la manera en la que trabajamos | ES - Criteo](/content/es/blog/coronavirus-remote-work-trends/index.html): El tiempo, la energía y el dinero ahorrados en desplazamientos y locales podría hacer que las empresas se replantearan cómo y dónde se realiza el trabajo. (384 words, Apr 22, 2020) - [Effetto Covid-19 sull’eCommerce italiano | IT - Criteo](/content/it/blog/effetto-covid-19-sullecommerce-italiano/index.html): Le misure imposte per arginare la diffusione del Coronavirus stanno cambiando profondamente le abitudini degli italiani, che utilizzano sempre di più l’eCommerce per gli acquisti di beni di prima necessità a scapito di articoli non essenziali. (522 words, Apr 22, 2020) - [The Criteo Product Insights Finder: Trends on 600+ Categories and 20 Countries | Criteo](/content/blog/criteo-product-insights-finder-trends/index.html): The Criteo Product Insights Finder lets you see how different categories are performing by country, down to the product category level. (659 words, Apr 21, 2020) - [【急募】Account Executiveとして活躍しませんか？～Criteoの未来をつくる仕事「Direct Sales」をお任せします | JP - Criteo.com](/content/jp/blog/e3-80-90-e6-80-a5-e5-8b-9f-e3-80-91-e3-80-80account-executive-e3-81-a8-e3-81-97-e3-81-a6-e6-b4-bb-e8-ba-8d-e3-81-97-e3-81-be-e3-81-9b-e3-82-93-e3-81-8b-ef-bc-9f-ef-bd-9ecriteo-e3-81-ae-e6-9c-aa.html): Criteo東京オフィスでは、Direct　Salesチームで活躍するAccount Executiveの新規メンバーを募集しています。 (42 words, Apr 21, 2020) - [The Criteo Ad Platform: The Power of Tech Giants, for Businesses of Every Size | Criteo](/content/blog/video-the-criteo-ad-platform-the-power-of-tech-giants-for-businesses-of-every-size.html): The Criteo Ad Platform fits the needs of a one-person ecommerce shop just as well as a multinational enterprise. Learn more in this video. (313 words, Apr 21, 2020) - [Homeoffice-Trends: Wie das Coronavirus unsere Art zu arbeiten für immer verändert | DE - Criteo.com](/content/de/blog/coronavirus-homeoffice-trends/index.html): The time, energy, and money saved on commutes and real estate alone could start making companies reconsider how and where work is done. (274 words, Apr 21, 2020) - [Así es como el Big Data fortalece el mundo | ES - Criteo](/content/es/blog/asi-es-como-el-big-data-fortalece-el-mundo/index.html): Desde la economía hasta el deporte, desde la ciencia hasta la cultura. Todo en nuestra sociedad ya guarda algún tipo de vínculo con la recopilación de datos y la toma de decisiones en tiempo real basada en las recomendaciones de los algoritmos que trabajan a tiempo completo sobre cada materia. Te contamos cómo el Big Data está presente en nuestra sociedad. (568 words, Apr 21, 2020) - [Recursos para estudiar publicidad digital desde casa | ES - Criteo](/content/es/blog/recursos-para-estudiar-publicidad-digital-desde-casa.html): En tiempos de confinamiento, se han multiplicado las opciones para estudiar y aprender publicidad digital desde casa. Te presentamos opciones para todos los gustos, aunque con un objetivo común: que aprendas sobre las bondades del entorno publicitario online dentro de un mercado claramente al alza. (457 words, Apr 21, 2020) - [The Moment for Retail Media in Germany is Now | Criteo](/content/blog/the-moment-for-retail-media-in-germany-is-now/index.html): To help marketers capitalize on this opportunity, we surveyed German marketing decision makers about their attitudes toward Retail Media. (597 words, Apr 21, 2020) - [원격 근무 트렌드: 코로나19가 야기한 업무 수행 방식의 영구적 변화 | KR - Criteo](/content/kr/blog/ec-bd-94-eb-a1-9c-eb-82-98-eb-b0-94-ec-9d-b4-eb-9f-ac-ec-8a-a4-ec-9b-90-ea-b2-a9-ec-9e-91-ec-97-85-eb-8f-99-ed-96-a5.html): 부동산 비용과 출퇴근에 소요되는 시간, 에너지 및 비용만 고려해도, 기업이 업무 장소나 방법을 다시 한번 생각해볼만한 가치가 있습니다. (579 words, Apr 21, 2020) - [Criteoメンバーインタビュー Yoshiyuki Miyabu, Direct Sales Team/Account Executive | JP - Criteo.com](/content/jp/blog/criteo-e3-83-a1-e3-83-b3-e3-83-90-e3-83-bc-e3-82-a4-e3-83-b3-e3-82-bf-e3-83-93-e3-83-a5-e3-83-bc-yoshiyuki-miyabu-direct-sales-team-account-executive.html): Criteo東京オフィスのDirect　Sales チームで活躍するYoshiyuki Miyabu（2017年4月入社）にインタビュー (73 words, Apr 20, 2020) - [Cómo continuar conectado con tus clientes durante y después de la pandemia del coronavirus | ES - Criteo](/content/es/blog/como-continuar-conectado-con-tus-clientes-durante-y-despues-de-la-pandemia-del-coronavirus.html): Dada la pandemia actual y los cambios económicos ocasionados por ella, nunca ha sido tan importante continuar conectado con tus clientes. (1,100 words, Apr 20, 2020) - [Seguir centrado en el cliente durante la pandemia del COVID-19 | ES - Criteo](/content/es/blog/mantenerse-centrado-en-el-cliente-en-medio-de-covid-19.html): El COVID-19 ha puesto el mundo patas arriba. Nuestra CEO, Megan Clarken, te cuenta cómo los anunciantes pueden permanecer centrados en sus clientes en esta época. (1,826 words, Apr 20, 2020) - [I trend dello shopping ai tempi del Coronavirus: 8 categorie di prodotti che sono popolari oggi | IT - Criteo](/content/it/blog/coronavirus-shopping-tendenze/index.html): I consumatori hanno adattato i loro stili di vita alla nuova normalità, che significa molto più tempo in casa. (500 words, Apr 20, 2020) - [Restare customer-centric anche con il COVID-19 | IT - Criteo](/content/it/blog/restare-customer-centric-anche-con-il-covid-19/index.html): COVID-19 ha sconvolto l’ordine globale. Leggi quello che la nostra CEO, Megan Clarken, ha da dire su come gli inserzionisti possono restare customer-centric in questo periodo. (1,715 words, Apr 20, 2020) - [Social media Retargeting : comment ça marche et pourquoi vous en avez besoin | FR - Criteo.com](/content/fr/blog/social-media-retargeting-comment-ca-marche-et-pourquoi-vous-en-avez-besoin.html): Avec des annonces dynamiques et personnalisées, le retargeting social est une méthode efficace pour non seulement favoriser les ventes, mais aussi générer un meilleur engagement de marque. (1,217 words, Apr 19, 2020) - [Tendencias en los hábitos de consumo durante la pandemia del coronavirus: 8 categorías de productos populares en estos momentos | ES - Criteo](/content/es/blog/tendencias-de-compras-de-coronavirus/index.html): Consumers have been adapting their lifestyles to the new normal, which means a lot more time spent at home. (1,542 words, Apr 17, 2020) - [Inteligencia Artificial española al servicio de la lucha contra el coronavirus | ES - Criteo](/content/es/blog/inteligencia-artificial-espanola-al-servicio-de-la-lucha-contra-el-coronavirus.html): La Inteligencia Artificial ha demostrado su valía desde que empezara la crisis del coronavirus. Su expansión a España con el paso de los días ha generado un sinfín de necesidades que en el ámbito de la inteligencia artificial se ha decidido abordar desarrollando distintos proyectos que están sirviendo como dique de contención para la propagación del coronavirus. (530 words, Apr 17, 2020) - [Vom Kunden aus denken und handeln in der Corona-Pandemie | DE - Criteo.com](/content/de/blog/vom-kunden-aus-denken-und-handeln-in-der-corona-pandemie.html): COVID-19 hat unsere Welt auf den Kopf gestellt. In diesem Artikel beschreibt unsere CEO, Megan Clarken, wie Werbetreibende in dieser Zeit auch weiterhin kundenorientiert denken und handeln können. (1,560 words, Apr 16, 2020) - [Em 2020 os anúncios precisam vender a marca — e não apenas o produto | BR - Criteo.com](/content/br/blog/em-2020-os-anuncios-precisam-vender-a-marca-e-nao-apenas-o-produto.html): Nosso relatório Shopper Story mostra que os consumidores em 2020 buscam informação e inspiração. Anúncios incríveis têm tudo isso. (521 words, Apr 16, 2020) - [Três razões para os profissionais de marketing investirem em uma estratégia omnichannel poderosa em 2020 | BR - Criteo.com](/content/br/blog/tres-razoes-para-os-profissionais-de-marketing-investirem-em-uma-estrategia-omnichannel-poderosa-em-2020.html): Neste post, mostraremos por que, em 2020, seus possíveis melhores consumidores não estão apenas online ou offline — eles estão lá e cá. (827 words, Apr 16, 2020) - [ゴールデンウィーク前後の消費動向2020 ～新型コロナウイルス感染拡大は消費行動をどう変えているのか | JP - Criteo.com](/content/jp/blog/e3-82-b4-e3-83-bc-e3-83-ab-e3-83-87-e3-83-b3-e3-82-a6-e3-82-a3-e3-83-bc-e3-82-af-e5-89-8d-e5-be-8c-e3-81-ae-e6-b6-88-e8-b2-bb-e5-8b-95-e5-90-912020-ef-bd-9e-e6-96-b0-e5-9e-8b-e3-82-b3-e3-83-ad.html): では、今年のゴールデンウィーク前後、EC市場ではどのような傾向が予測されるのでしょうか。 (25 words, Apr 15, 2020) - [Smart Spending 2020: Cómo invertir tu presupuesto de marketing digital y cuáles son los canales más interesantes para ti | ES - Criteo](/content/es/blog/presupuesto-de-marketing-digital/index.html): Descubre cuándo probar nuevos canales de marketing, cuánto invertir y cuándo quedarte con los canales de confianza que te ofrecen un retorno constante. (957 words, Apr 15, 2020) - [Criteo recibe tres premios en el Performance Index anual de AppsFlyer | ES - Criteo](/content/es/blog/criteo-apps-flyer-premios/index.html): Criteo ranked #3 globally for retargeting in the non-gaming and travel categories and #5 globally in the shopping category. (317 words, Apr 15, 2020) - [Coronavirus e pubblicità. Comunicazione contestualizzata e vicinanza | IT - Criteo](/content/it/blog/coronavirus-e-pubblicita-comunicazione-contestualizzata-e-vicinanza.html): Il Covid-19 sta cambiando le abitudini dei consumatori e le aspettative nei confronti delle aziende e dei media. La pubblicità serve ma deve essere utile e rassicurante. (489 words, Apr 15, 2020) - [Work From Home＠Criteo ～リモートワークを楽しもう！ | JP - Criteo.com](/content/jp/blog/work-from-home-ef-bc-a0criteo-ef-bd-9e-e3-83-aa-e3-83-a2-e3-83-bc-e3-83-88-e3-83-af-e3-83-bc-e3-82-af-e3-82-92-e6-a5-bd-e3-81-97-e3-82-82-e3-81-86-ef-bc-81.html): 世界各国で新型コロナウィルスの感染拡大が続く中、多くの企業がリモートワークを推進しています。Criteoでも多くの社員がオフィスへの出勤を控え、在宅勤務に励んでいます。 (75 words, Apr 14, 2020) - [Llega a la audiencia oportuna con ayuda de los datos de intención de compra de Criteo | ES - Criteo](/content/es/blog/llega-a-la-audiencia-oportuna-con-ayuda-de-los-datos-de-intencion-de-compra-de-criteo.html): Targeting de audiencias en internet: Criteo ha ampliado sus opciones de targeting de audiencias para incluir intereses de marca, sexo y poder adquisitivo. Mejora ya tu segmentación y encuentra tu audiencia ideal en internet. (403 words, Apr 14, 2020) - [코로나19 구매 트렌드: 현재 가장 인기 있는 8가지 상품 카테고리 | KR - Criteo](/content/kr/blog/ec-bd-94-eb-a1-9c-eb-82-98-eb-b0-94-ec-9d-b4-eb-9f-ac-ec-8a-a4-ec-87-bc-ed-95-91-ed-8a-b8-eb-a0-8c-eb-93-9c.html): Consumers have been adapting their lifestyles to the new normal, which means a lot more time spent at home. (874 words, Apr 14, 2020) - [CyberDays Perú 2020 | ES - Criteo](/content/es/blog/cyberdays-peru-2020/index.html): Se viene un nuevo CyberDays en Perú y el equipo de Criteo quiere ayudarle con todos sus objetivos. (223 words, Apr 14, 2020) - [Получите доступ к своей идеальной аудитории, используя эксклюзивные данные Criteo о покупательских намерениях | RU - Criteo.com](/content/ru/blog/audiences-and-criteo-shopping-intent-data/index.html): Мы рады сообщить, что Criteo расширили возможности аудиторного таргетинга, включив дополнительные настройки таргетинга по бренду, полу и покупательской способности. (273 words, Apr 13, 2020) - [購入意欲に関するCriteoのデータをもとに、最適なオーディエンスにリーチ | JP - Criteo.com](/content/jp/blog/audiences-and-criteo-shopping-intent-data/index.html): Criteoはこのほど、オーディエンスターゲティング機能を拡張し、「ブランドの興味・関心」「性別」「購買力」のセグメントを追加しました。 (83 words, Apr 13, 2020) - [Die richtige Zielgruppe ansprechen – mit Criteo-Daten zum Kaufinteresse | DE - Criteo.com](/content/de/blog/die-richtige-zielgruppe-ansprechen-mit-criteo-daten-zum-kaufinteresse.html): Criteo hat jetzt seine Features zur Zielgruppenansprache mit Optionen wie Markeninteressen, Geschlecht und Kaufkraft erweitert. (287 words, Apr 13, 2020) - [코로나19 상황에서 고객 중심의 운영을 유지하는 방법 | KR - Criteo](/content/kr/blog/ec-bd-94-eb-a1-9c-eb-82-9819-ec-83-81-ed-99-a9-ec-97-90-ec-84-9c-ea-b3-a0-ea-b0-9d-ec-a4-91-ec-8b-ac-ec-9d-98-ec-9a-b4-ec-98-81-ec-9d-84-ec-9c-a0-ec-a7-80-ed-95-98-eb-8a-94-eb-b0-a9-eb-b2-95.html): 코로나19로 세상이 완전히 바뀌었습니다. 크리테오의 CEO 메건 클라큰이 광고주가 코로나19 사태 중에 어떻게 고객 중심 기조를 유지할 수 있는지 알려 드립니다.me. (1,117 words, Apr 13, 2020) - [크리테오의 구매 의도 데이터를 통해 올바른 오디언스에 도달하십시오 | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-9d-98-ea-b5-ac-eb-a7-a4-ec-9d-98-eb-8f-84-eb-8d-b0-ec-9d-b4-ed-84-b0-eb-a5-bc-ed-86-b5-ed-95-b4-ec-98-ac-eb-b0-94-eb-a5-b8-ec-98-a4-eb-94-94-ec-96-b8.html): 크리테오의 오디언스 타기팅 기능에 관심 브랜드, 성별 & 구매력이 새로 포함되었습니다. (224 words, Apr 13, 2020) - [O Mês da Mulher na Criteo Brasil | BR - Criteo.com](/content/br/blog/o-mes-da-mulher-na-criteo-brasil/index.html): Igualdade, respeito e acolhimento são os pilares da cultura que orientaram as comemorações do Mês da Mulher da Criteo. Clique e veja como foi! (399 words, Apr 10, 2020) - [5 Wege, um die Motivation in der Corona-Pandemie aufrechtzuerhalten | DE - Criteo.com](/content/de/blog/5-wege-um-die-motivation-in-der-corona-pandemie-aufrechtzuerhalten.html): In der Corona-Pandemie wird Homeoffice zum neuen Alltag. In diesem Artikel stellen wir fünf Maßnahmen vor, mit denen wir die Arbeitsmoral und das Engagement unserer Mitarbeiter aktiv fördern. (554 words, Apr 9, 2020) - [Nel 2019 il mobile cresce del 20% sull’anno precedente. I dati del Politecnico di Milano | IT - Criteo](/content/it/blog/nel-2019-il-mobile-cresce-del-20-sullanno-precedente-i-dati-del-politecnico-di-milano.html): L’Osservatorio Mobile B2c Strategy della School of Management del Politecnico di Milano ha presentato i risultati della sua ricerca annuale sull’utilizzo del mobile in Italia. Nel 2019 gli investimenti pubblicitari sul mobile in Italia sono cresciuti del 20% in 12 mesi. (500 words, Apr 9, 2020) - [Con i dati Criteo sulle intenzioni di acquisto raggiungi l’audience giusta | IT - Criteo](/content/it/blog/con-i-dati-criteo-sulle-intenzioni-di-acquisto-raggiungi-laudience-giusta.html): Siamo lieti di annunciare che Criteo ha ampliato il suo audience targeting allo scopo di includere interessi per il brand, genere e potere di acquisto. (359 words, Apr 9, 2020) - [Criteo ottiene tre riconoscimenti nell’Annual Performance Index di AppsFlyer | IT - Criteo](/content/it/blog/criteo-ottiene-tre-riconoscimenti-nel-5-annual-performance-index-di-appsflyer.html): Criteo si è classificata 3a nel mondo per il retargeting nelle categorie non-gaming e travel e 5a nella categoria shopping. (306 words, Apr 8, 2020) - [Coronavirus Shopping Trends: 8 Popular Product Categories Right Now | Criteo](/content/blog/coronavirus-shopping-trends/index.html): Consumers have been adapting their lifestyles to the new normal, which means a lot more time spent at home. (1,328 words, Apr 8, 2020) - [[INVESTIGACIÓN] La economía del distanciamiento social 2020: Qué y cómo compran los consumidores en esta nueva normalidad | ES - Criteo](/content/es/blog/tendencias-minoristas-de-coronavirus/index.html): Tendencias de consumo Coronavirus: Al analizar las tendencias de consumo durante la pandemia del coronavirus, hemos colaborado estrechamente con empresas de todos los sectores que se han visto afectadas por estos cambios. (503 words, Apr 8, 2020) - [コロナウィルスの流行で消費意識に変化 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-ad-e3-83-8a-e3-82-a6-e3-82-a3-e3-83-ab-e3-82-b9-e3-81-ae-e6-b5-81-e8-a1-8c-e3-81-a7-e6-b6-88-e8-b2-bb-e6-84-8f-e8-ad-98-e3-81-ab-e5-a4-89-e5-8c-96.html): 新型コロナウィルスの感染拡大を受け、消費のあり方が大きく変化しています。外出自粛やリモートーワーク、在宅学習による影響で人々の消費マインド、そして実際の消費傾向にはどのような変化が見られるようになったのでしょうか。 (92 words, Apr 8, 2020) - [O Setor de Viagens e o Coronavírus: padrões, tendências e o futuro das reservas globais | BR - Criteo.com](/content/br/blog/coronavirus-da-industria-de-viagens/index.html): O impacto do coronavírus tem sido fluido desde o surto inicial, e temos visto as tendências de viagens mudarem quase diariamente. (739 words, Apr 8, 2020) - [[리서치] 사회적 거리두기 경제 2020: 새로운 현실에서 소비자가 구매하는 제품과 구매하는 방식 | KR - Criteo](/content/kr/blog/ec-bd-94-eb-a1-9c-eb-82-98-eb-b0-94-ec-9d-b4-eb-9f-ac-ec-8a-a4-ec-86-8c-eb-a7-a4-eb-8f-99-ed-96-a5.html): 크리테오는 코로나19로 인한 소비자 트렌드 변화를 분석하고 이러한 변화로 영향을 받은 모든 업계의 기업들과 밀접하게 협력하고 있습니다. (883 words, Apr 7, 2020) - [Индустрия туризма и коронавирус: шаблоны глобальных бронирований, тренды и будущее | RU - Criteo.com](/content/ru/blog/d0-bf-d1-83-d1-82-d0-b5-d1-88-d0-b5-d1-81-d1-82-d0-b2-d0-b8-d1-8f-d0-be-d1-82-d1-80-d0-b0-d1-81-d0-bb-d0-b8-d0-ba-d0-be-d1-80-d0-be-d0-bd-d0-b0-d0-b2-d0-b8-d1-80-d1-83-d1-81-d0-b0.html): С момента первоначальной вспышки коронавируса, её влияние постоянно менялось, и с тех пор мы наблюдаем, что тренды в индустрии туризма также меняются почти каждый день. (680 words, Apr 7, 2020) - [여행업계 & 코로나19: 전 세계 예약 패턴, 트렌드 및 미래 전망 | KR - Criteo](/content/kr/blog/ec-97-ac-ed-96-89-ec-82-b0-ec-97-85-ec-bd-94-eb-a1-9c-eb-82-98-eb-b0-94-ec-9d-b4-eb-9f-ac-ec-8a-a4.html): 최초의 발생 후 코로나19의 영향은 유동적이며, 여행자 추세는 거의 매일 변화하고 있습니다. (499 words, Apr 7, 2020) - [Réservations, tendances, prévisions... L'impact du coronavirus sur les voyages | FR - Criteo.com](/content/fr/blog/limpact-du-coronavirus-sur-les-voyages/index.html): Si le coronavirus continue de se propager, son impact sur les voyages n’est pas gravé dans le marbre : depuis le début de l’épidémie, les chiffres fluctuent presque quotidiennement. (417 words, Apr 7, 2020) - [[RESEARCH] L'economia del distanziamento sociale 2020: L’acquisto dei prodotti e le modalità di consumo in una nuova normalità | IT - Criteo](/content/it/blog/coronavirus-retail-tendenze/index.html): Stiamo analizzando le tendenze dei consumatori nel periodo del Coronavirus e lavoriamo a stretto contatto con aziende di molti settori che sono state toccate dai cambiamenti. (1,079 words, Apr 7, 2020) - [外出自粛で人々は何を買うのか？国内外の“巣ごもり消費”の実態 | JP - Criteo.com](/content/jp/blog/e5-a4-96-e5-87-ba-e8-87-aa-e7-b2-9b-e3-81-a7-e4-ba-ba-e3-80-85-e3-81-af-e4-bd-95-e3-82-92-e8-b2-b7-e3-81-86-e3-81-ae-e3-81-8b-ef-bc-9f-e5-9b-bd-e5-86-85-e5-a4-96-e3-81-ae-e5-b7-a3-e3-81-94.html): 新型コロナウィルス感染症 (COVID-19）の被害拡大を受け、世界各国で社会距離戦略（ソーシャルディスタンシング）が実施され、多くのビジネスが苦境に陥っています。特に外出禁止令や外出自粛要請が出ている国や地域では、小売店や飲食店の多くが閉店や営業時間短縮を余儀なくされていることもあり、消費者が買い物をする手段や購入する商品にも大きな変化が起きています。 (32 words, Apr 7, 2020) - [Il settore travel e il Coronavirus: pattern di prenotazione globali, trend e futuro | IT - Criteo](/content/it/blog/viaggio-industria-coronavirus/index.html): L’impatto del Coronavirus ha avuto carattere di fluidità sin dalla diffusione iniziale e da allora, quasi ogni giorno, abbiamo notato cambiamenti nelle tendenze dei viaggiatori. (799 words, Apr 7, 2020) - [Llega la primavera y con ella las actualizaciones y novedades de Criteo: Analíticas, creatividades y mucho más | ES - Criteo](/content/es/blog/actualizaciones-de-producto-de-criteo-spring-2020/index.html): Nuestro equipo de Expertos en Producto se ha centrado más que nunca, en mejorar los informes de nuestra plataforma, desde informes personalizados a nuevas funciones de atribución (867 words, Apr 6, 2020) - [El sector de los viajes y el coronavirus: Patrones en las reservas mundiales, tendencias y el futuro próximo | ES - Criteo](/content/es/blog/jason-esta-al-frente-del-vertical-de-viajes-en-nuestro-equipo-comercial-de-ee-uu-es-un-profesional-del-marketing-y-del-digital-media-siempre-en-busca-de-nuevas-e-interesantes-historias-que-contar-con.html): El impacto del coronavirus ha sido fluido desde el brote inicial y hemos sido testigos de cambios en las tendencias de viajeros casi a diario desde entonces. (743 words, Apr 6, 2020) - [Touchez l’audience idéale grâce aux données d’intention Criteo | FR - Criteo.com](/content/fr/blog/touchez-laudience-ideale-grace-aux-donnees-dintention-criteo.html): Criteo élargit ses options de ciblage d’audience ! Désormais, sélectionnez les marques préférées, le sexe et le pouvoir d’achat de votre audience idéale, pour affiner la performance de vos campagnes publicitaires. (371 words, Apr 6, 2020) - [Cómo Milanuncios reformuló su plataforma para darte la oportunidad de dar las gracias durante la crisis del Covid-19 | ES - Criteo](/content/es/blog/como-milanuncios-reformulo-su-plataforma-para-darte-la-oportunidad-de-dar-las-gracias-durante-la-crisis-del-covid-19.html): Cuando uno de nuestros partners utiliza sus medios digitales para hacer algo admirable, no podemos más que sumarnos. Es el caso de la nueva campaña de Milanuncios: la reformulación de su sitio web para que podamos dar las gracias durante la crisis del Covid-19. (639 words, Apr 6, 2020) - [Reach the Right Audience with Criteo’s Shopping Intent Data   | Criteo](/content/blog/audiences-and-criteo-shopping-intent-data/index.html): We're excited to announce that Criteo has extended its audience targeting capabilities to include brand interests, gender & purchasing power. (365 words, Apr 6, 2020) - [Privacy by Design, ¿de qué se trata? | ES - Criteo](/content/es/blog/privacy-by-design-de-que-se-trata/index.html): Las nuevas herramientas tecnológicas y el nuevo uso de las mismas por parte de los consumidores y las empresas demandaban una nueva cobertura legal que les protegiera ante la vulnerabilidad de la cesión de los datos. Para Criteo cuidar de la privacidad de los usuarios de internet siempre ha sido un valor fundamental. Además de la matización de artículos ya existentes el nuevo Reglamento hace especial hincapié en lo que se conoce como “Privacy by Design” y “Accountability”. Pero, ¿qué significan estos conceptos? (474 words, Apr 6, 2020) - [Mitos sorprendentes sobre el retargeting | ES - Criteo](/content/es/blog/mitos-sorprendentes-sobre-el-retargeting/index.html): Es asombrosa la cantidad de información incorrecta o incompleta que hay sobre el retargeting. Conocemos sus características, su relación con el remarketing, el machine learning y por supuesto la IA. Sin embargo, en torno a todos estos conceptos se enumera un buen puñado de mitos y errores que pueden llevar a malinterpretaciones cada vez que nos referimos al retargeting. A continuación, desmentimos los más importantes. (794 words, Apr 6, 2020) - [Come cambiano le abitudini di navigazione degli italiani al tempo del Coronavirus | IT - Criteo](/content/it/blog/come-cambiano-le-abitudini-di-navigazione-degli-italiani-al-tempo-del-coronavirus.html): L’isolamento forzato dovuto al Coronavirus sta influenzando le abitudini di navigazione della popolazione, che utilizza la rete per fare acquisti al mattino e per informarsi nel pomeriggio e in serata. (570 words, Apr 3, 2020) - [Smart Spending 2020: Come spendere il tuo budget per il digital marketing e quali sono i canali che contano di più | IT - Criteo](/content/it/blog/budget-per-il-marketing-digitale/index.html): Learn when to test new marketing channels, how much to spend, and when to stick with the reliable channels that give you steady return. (914 words, Apr 2, 2020) - [La batalla por el tiempo del consumidor en su smartphone | ES - Criteo](/content/es/blog/la-batalla-por-el-tiempo-del-consumidor-en-su-smartphone.html): Hoy en día, los Profesionales del Marketing son plenamente conscientes de la importancia de conocer en profundidad a su target. Hay dos parámetros que han cobrado especial importancia en los últimos años: el tiempo y el momento de consumo online, que hoy en día ocurre, cada vez en mayor medida, desde los smartphones de los consumidores. (441 words, Apr 2, 2020) - [Criteo 春の製品リリースアナリティクス、クリエイティブ機能など、最新情報のご案内 | JP - Criteo.com](/content/jp/blog/criteo-e6-98-a5-e3-81-ae-e8-a3-bd-e5-93-81-e3-83-aa-e3-83-aa-e3-83-bc-e3-82-b9-e3-82-a2-e3-83-8a-e3-83-aa-e3-83-86-e3-82-a3-e3-82-af-e3-82-b9-e3-80-81-e3-82-af-e3-83-aa-e3-82-a8-e3-82-a4-e3-83-86.html): Criteoのプロダクトチームは今、カスタムレポートから新しいアトリビューション機能に至るまで、かつてない規模でレポート機能の拡充に取り組んでいます。 (48 words, Apr 2, 2020) - [[PESQUISA] A indústria de viagens e o coronavírus: padrões de reservas globais, tendências e o futuro | BR - Criteo.com](/content/br/blog/a-industria-de-viagens-e-o-coronavirus/index.html): O impacto do coronavírus tem sido muito parecido desde o início, e vimos as tendências dos viajantes mudarem quase diariamente. (737 words, Apr 2, 2020) - [スマートな広告投資 2020：デジタルマーケティング予算の配分方法と最も重視すべきチャネル | JP - Criteo.com](/content/jp/blog/e3-82-b9-e3-83-9e-e3-83-bc-e3-83-88-e3-81-aa-e5-ba-83-e5-91-8a-e6-8a-95-e8-b3-87-2020.html): 新しいマーケティングチャネルをテストするタイミングや、広告予算の配分方法、安定して利益が得られる信頼性の高いチャネルに投資するタイミングの見極め方などをご紹介します。 (53 words, Apr 2, 2020) - [[ESTUDIO] Tendencias en los hábitos de consumo durante la pandemia del Coronavirus: Electrónica de consumo, Artículos para mascotas y más | ES - Criteo](/content/es/blog/coronavirus-tendencias-del-consumidor/index.html): COVID-19: Análisis del mercado y tendencias de compra para comprender el impacto que continúa teniendo el coronavirus en el comportamiento de los consumidores (1,163 words, Apr 1, 2020) - [AdTech, o que é e como funciona | BR - Criteo.com](/content/br/blog/adtech-o-que-e-e-como-funciona/index.html): Entenda como funciona o ambiente tecnológico por trás do Marketing Digital. Clique aqui e entenda o que é AdTech como a Criteo pode ajudar a sua empresa a tirar o máximo desse oceano de oportunidades. (1,020 words, Mar 31, 2020) - [CriteoがTrustRadiusから栄誉ある2020年度最優秀賞を受賞 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-8ctrustradius-e3-81-8b-e3-82-89-e6-a0-84-e8-aa-89-e3-81-82-e3-82-8b2020-e5-b9-b4-e5-ba-a6-e6-9c-80-e5-84-aa-e7-a7-80-e8-b3-9e-e3-82-92-e5-8f-97-e8-b3-9e.html): 「Top Rated Awards」のスコアは実際に寄せられたレビューの評価にもとづいています。つまり、今回の受賞はCriteoのお客様からの評価がそのまま反映されたものです。 (58 words, Mar 31, 2020) - [크리테오 새로운 기능 발표: 크리에이티브 분석 등 업데이트 | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-b6-98-ea-b3-84-ec-97-85-eb-8d-b0-ec-9d-b4-ed-8a-b8-eb-b0-9c-ed-91-9c-eb-b6-84-ec-84-9d-ed-81-ac-eb-a6-ac-ec-97-90-ec-9d-b4-ed-8b-b0-eb-b8-8c-eb-93-b1.html): 크리테오의 제품 팀은 맞춤 보고서에서 새로운 어트리뷰션 기능까지, 리포팅 기능을 향상시키는데 중점을 두어 왔습니다. (308 words, Mar 31, 2020) - [[FORSCHUNG] Verbrauchertrends in der Corona-Krise: Unterhaltungselektronik, Haustierbedarf und mehr | DE - Criteo.com](/content/de/blog/verbrauchertrends-in-der-corona-krise/index.html): Wir haben unsere neuesten Daten analysiert, um zu verstehen, wie sich die Corona-Pandemie weiterhin auf Trends und Verhalten der Konsumenten auswirkt. (876 words, Mar 31, 2020) - [5 Ways We’re Keeping Morale Up During COVID-19 | Criteo](/content/blog/5-ways-were-keeping-morale-up-during-covid-19/index.html): With coronavirus making working remotely the new normal, find out how we are keeping up employee morale and maintaining engagement virtually. (511 words, Mar 31, 2020) - [[INFORME DE ANALISTA] Forrester – Retailers: You’re The Next Media Moguls | ES - Criteo](/content/es/blog/informe-de-analista-forrester-retailers-youre-the-next-media-moguls.html): Retail Media: «Las redes de las empresas comerciales están aumentando y transformarán las compras» predice la analista del sector de Forrester Sucharita Kodali. (367 words, Mar 31, 2020) - [Aggiornamenti sulla release di Criteo per la primavera: Analisi, creatività e altro ancora | IT - Criteo](/content/it/blog/criteo-aggiornamenti-del-prodotto-primavera-2020/index.html): Il nostro team prodotti si è focalizzato su come rendere il reporting più efficace che mai, dai report personalizzati alle nuove funzioni di attribuzione. (452 words, Mar 31, 2020) - [3 motivi per cui i marketer necessitano di una decisa strategia omnichannel per il 2020 | IT - Criteo](/content/it/blog/omnichannel-strategia-2020/index.html): In questo post, cercheremo di capire perché nel 2020, il migliore shopper non è quello online o quello offline, ma entrambi. (603 words, Mar 30, 2020) - [Tudo o que você precisa saber sobre In-App Ads | BR - Criteo.com](/content/br/blog/tudo-o-que-voce-precisa-saber-sobre-in-app-ads/index.html): Seus consumidores passam 5x mais tempo em aplicativos do que navegando em browsers quando usam seus aparelhos de smartphone. Quer saber como comunicar suas ofertas para eles? Clique aqui e saiba tudo sobre anúncios in-app! (903 words, Mar 30, 2020) - [[RESEARCH] Trend consumatori ai tempi del Coronavirus: elettronica di consumo, forniture per animali e altro ancora | IT - Criteo](/content/it/blog/coronavirus-tendenze-dei-consumatori/index.html): Abbiamo analizzato i nostri dati più recenti per comprendere in che modo l’impatto del Coronavirus continui a inflenzare le tendenze e i comportamenti dei consumatori. (1,058 words, Mar 30, 2020) - [Las 7 tendencias más importantes de publicidad digital del 2020 | ES - Criteo](/content/es/blog/las-7-tendencias-mas-importantes-de-publicidad-digital-del-2020.html): Tendencias de Marketing para el 2020, según los directivos de Criteo. Descubre qué se va a llevar y dónde poner el foco esta década. (1,269 words, Mar 30, 2020) - [Tendencias de ecommerce que no debes perderte en 2020 | ES - Criteo](/content/es/blog/tendencias-de-ecommerce-que-no-debes-perderte-en-2020.html): Los Profesionales del Marketing ya han tomado nota de las tendencias en ecommerce de este 2020, que se ha beneficiado ya de un considerable impulso. De forma similar a como se han ido trazando las tendencias en cuestión de marketing, el ecommerce discurre entre hiper-personalización, IA, movilidad, sostenibilidad y el cliente como eje de todas las estrategias. (505 words, Mar 30, 2020) - [[연구보고서] Forrester - 리테일러: 차세대 미디어 거물 | KR - Criteo](/content/kr/blog/eb-b6-84-ec-84-9d-ea-b0-80-eb-b3-b4-ea-b3-a0-ec-84-9c-forrester-eb-a6-ac-ed-85-8c-ec-9d-bc-eb-9f-ac-ec-b0-a8-ec-84-b8-eb-8c-80-eb-af-b8-eb-94-94-ec-96-b4-ea-b1-b0-eb-ac-bc.html): 의 애널리스트 수카리타 코달리(Sucharita Kodali)는 "커머스 기업들의 미디어 네트워크가 지속적으로 성장해 쇼핑을 변화시킬 것"이라고 예측합니다. (253 words, Mar 26, 2020) - [[アナリストレポート] Forrester – Retailers: You’re The Next Media Moguls（小売業者こそが、将来のメディアを制する） | JP - Criteo.com](/content/jp/blog/e5-b0-8f-e5-a3-b2-e6-a5-ad-e8-80-85-e3-81-93-e3-81-9d-e3-81-8c-e3-80-81-e5-b0-86-e6-9d-a5-e3-81-ae-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-82-92-e5-88-b6-e3-81-99-e3-82-8b.html): Forresterの業界アナリストの（@smulpuru）は、「成長を遂げるコマース企業のメディアネットワークが、将来のショッピングに変革をもたらすだろう」という予測のもと、自身のかつてのレポート「You're The Next Media Moguls（小売業者こそが、将来のメディアを制する）」を更新、最新の内容を盛り込みました。 (30 words, Mar 26, 2020) - [Criteo Spring Release Updates: Analytics, Creatives, and More | Criteo](/content/blog/criteo-spring-2020-product-updates/index.html): Our product team has been focusing on making reporting better than ever, from custom reports to new attribution functions. (490 words, Mar 26, 2020) - [[RESEARCH] 5 modi con cui il Coronavirus sta influenzando il comportamento dei consumatori | IT - Criteo](/content/it/blog/coronavirus-sta-influenzando-il-comportamento-dei-consumatori.html): Noi di Criteo abbiamo analizzato i dati delle ultime settimane per comprendere come la diffusione del virus sta cambiando il retail. (756 words, Mar 26, 2020) - [Criteo si aggiudica il prestigioso riconoscimento per il 2020 di TrustRadius | IT - Criteo](/content/it/blog/criteo-si-aggiudica-il-prestigioso-riconoscimento-per-il-2020-di-trustradius.html): L’assegnazione dei punteggi per i prestigiosi riconoscimenti si basa su recensioni reali. Ciò significa che la scelta viene effettuata da clienti reali, e da nessun altro. (346 words, Mar 26, 2020) - [Criteo « Top Rated » sur TrustRadius | FR - Criteo.com](/content/fr/blog/criteo-top-rated-sur-trustradius/index.html): La distinction « Top Rated » s’appuie exclusivement sur les commentaires d’utilisateurs authentifiés. Seuls les avis des clients sont donc pris en compte, pour un maximum de pertinence. (412 words, Mar 26, 2020) - [Finché dura il COVID-19 non trascurate la sicurezza e restate connessi | IT - Criteo](/content/it/blog/finche-dura-i-covid-19-non-trascurate-la-sicurezza-e-restate-connessi.html): Non siamo mai stati così orgogliosi di supportare l’open Internet. Leggi quello che la nostra CEO, Megan Clarken, ha da dire su come rispondiamo al COVID-19. (676 words, Mar 26, 2020) - [[ANALYST REPORT] Forrester – Retailer: siete voi i prossimi magnati del media | IT - Criteo](/content/it/blog/analyst-report-forrester-retailer-siete-voi-i-prossimi-magnati-del-media.html): "I media network delle aziende di commerce stanno crescendo e stanno trasformando lo shopping” afferma l’analista di settore Sucharita Kodali, di Forrester. (393 words, Mar 25, 2020) - [2020年、オムニチャネルのキラー戦略が求められる3つの理由 | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e3-82-aa-e3-83-a0-e3-83-8b-e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e3-81-ae-e3-82-ad-e3-83-a9-e3-83-bc-e6-88-a6-e7-95-a5-e3-81-8c-e6-b1-82-e3-82-81-e3-82-89-e3-82-8c-e3-82-8b3.html): 本ブログでは、オンラインとオフラインの両方を使いこなす買い物客に着目すべき理由を説明しています。 (44 words, Mar 25, 2020) - [Eコマースサイトの改善を通じてパフォーマンスを最大化する4つのステップ | JP - Criteo.com](/content/jp/blog/e-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-82-b5-e3-82-a4-e3-83-88-e3-81-ae-e6-94-b9-e5-96-84-e3-82-92-e9-80-9a-e3-81-98-e3-81-a6-e3-83-91-e3-83-95-e3-82-a9-e3-83-bc-e3-83-9e-e3-83-b3-e3-82-b9-e3-82-92.html): Eコマースサイトのパフォーマンスが思うように上がらなかったり、公開日に間に合わせるために急いで構築した結果、後から多くの改善が必要になったりした経験はありませんか？本ブログでは、御社のウェブサイト改善に役立つ4つのステップをご紹介します。 (59 words, Mar 25, 2020) - [Geomarketing, opportunità di innovazione per consumatori e retailer | IT - Criteo](/content/it/blog/geomarketing-opportunita-di-innovazione-per-consumatori-e-retailer.html): La conoscenza del consumatore e di dove si trova aiutano a sviluppare offerte di marketing più interessanti e più efficaci, che convengono a tutti, consumatori e retailer (701 words, Mar 25, 2020) - [御社のアプリを「稼げるアプリ」に変える! Criteo のアプリソリューション | JP - Criteo.com](/content/jp/blog/e5-be-a1-e7-a4-be-e3-81-ae-e3-82-a2-e3-83-97-e3-83-aa-e3-82-92-e3-80-8c-e7-a8-bc-e3-81-92-e3-82-8b-e3-82-a2-e3-83-97-e3-83-aa-e3-80-8d-e3-81-ab-e5-a4-89-e3-81-88-e3-82-8b-criteo-e3-81-ae-e3-82-a2.html): すでに多くの企業でその効果が実証されているCriteoのアプリソリューションを使って、御社のモバイルアプリを「稼げるア (38 words, Mar 24, 2020) - [How Asda Reaches Shoppers Right at the Point of Purchase | Criteo](/content/blog/asda-retail-media/index.html): Watch this video to find out how UK grocery retailer, Asda, provides better value to their brand partners with Criteo Retail Media. (234 words, Mar 24, 2020) - [COVID-19終息に向けて、安全を最優先に、人と人とのつながりを維持するために | JP - Criteo.com](/content/jp/blog/covid-19-e7-b5-82-e6-81-af-e3-81-ab-e5-90-91-e3-81-91-e3-81-a6-e3-80-81-e5-ae-89-e5-85-a8-e3-82-92-e6-9c-80-e5-84-aa-e5-85-88-e3-81-ab-e3-80-81-e4-ba-ba-e3-81-a8-e4-ba-ba-e3-81-a8-e3-81-ae-e3-81-a4.html): Criteoはこれからもオープンなインターネットを守り続けていきます。COVID-19へのCriteoの対応について、CEOを務めるメーガン・クラーケンの声明を発表します。 (48 words, Mar 24, 2020) - [Tendencias de marketing en redes sociales que no perder de vista en 2020 | ES - Criteo](/content/es/blog/tendencias-de-marketing-en-redes-sociales-que-no-perder-de-vista-en-2020.html): Estas son las tendencias de marketing en redes sociales que los profesionales de marketing no deberán perder de vista en 2020. Social selling, personalización, contenidos de calidad adaptados al usuario son solo algunas de ellas. (605 words, Mar 24, 2020) - [Ecommerce SEO: How to Optimize Your Site for Search](/content/jp/blog/e-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e5-90-91-e3-81-91seo-e5-af-be-e7-ad-96-ef-bc-9a-e3-82-a6-e3-82-a7-e3-83-96-e3-82-b5-e3-82-a4-e3-83-88-e3-82-92-e6-9c-80-e9-81-a9-e5-8c-96-e3-81-97-e3-81-a6.html): 現在、多くのEコマースプラットフォーム（WooCommerce、Shopifyなど）はSEOフレンドリーなものですが、それでもSEO対策を行って検索結果の順位をさらに改善できる余地は十分にあります。本ブログでは、キーワードの調査からオンサイト最適化、ローカルSEO対策などの方法について説明します。 (57 words, Mar 24, 2020) - [Criteo gana el Top Rated Award de 2020 de TrustRadius | ES - Criteo](/content/es/blog/criteo-gana-el-top-rated-award-de-2020-de-trustradius.html): La puntuación de los Top Rated Awards se basa en reseñas reales. Eso significa que los premios son determinados por clientes reales y nadie más. (401 words, Mar 24, 2020) - [Es el final de la era de las cookies de terceros (y no nos preocupa) | ES - Criteo](/content/es/blog/es-el-final-de-la-era-de-las-cookies-de-terceros-y-no-nos-preocupa.html): What does the deprecation of third-party cookies mean for consumers, publishers, and the adtech industry? Here are my thoughts. (2,183 words, Mar 23, 2020) - [크리테오, TrustRadius의 2020년 Top Rated Award 수상 | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-trustradius-ec-9d-98-2020-eb-85-84-top-rated-award-ec-88-98-ec-83-81.html): Top Rated 어워드는 실제 리뷰에 기반해 점수를 매깁니다. 실제 고객들만 선정 과정에 참여할 수 있다는 의미입니다. (213 words, Mar 23, 2020) - [Sicher und vernetzt während der Corona-Pandemie | DE - Criteo.com](/content/de/blog/sicher-und-vernetzt-waehrend-der-corona-pandemie/index.html): We’ve never been prouder to support the open internet. Hear from our CEO, Megan Clarken, on how we’re responding to COVID-19. (631 words, Mar 23, 2020) - [A salvo y conectado mientras dure la situación con el COVID-19 | ES - Criteo](/content/es/blog/a-salvo-y-conectado-mientras-dure-la-situacion-con-el-covid-19.html): Jamás nos hemos sentido más orgullosos de dar nuestro apoyo al internet abierto. Nuestra CEO, Megan Clarken, te cuenta cómo estamos haciendo frente al COVID-19 desde nuestra empresa. (725 words, Mar 23, 2020) - [Deep learning o machine learning, ¿cuál es mejor? | ES - Criteo](/content/es/blog/deep-learning-o-machine-learning-cual-es-mejor/index.html): De la IA surgen dos ramificaciones que perfeccionan la aplicación de este tipo de herramientas en las estrategias de marketing: el machine learning y el deep learning. Son conceptos relacionados, con elementos en común, complementarios pero distintos, al fin y al cabo. En realidad, son todo y parte, porque el deep learning es una forma singular de machine learning. (438 words, Mar 23, 2020) - [Criteo ganha prêmio Top Rated 2020 do TrustRadius | BR - Criteo.com](/content/br/blog/criteo-ganha-premio-top-rated-2020-do-trustradius/index.html): A pontuação dos prêmios Top Rated baseia-se em avaliações reais. Isso significa que o vencedor é escolhido por clientes reais, e por ninguém mais. (331 words, Mar 23, 2020) - [eCommerce: il customer engagement è la chiave di successo dei brand | IT - Criteo](/content/it/blog/ecommerce-il-customer-engagement-e-la-chiave-di-successo-dei-brand.html): Oggi i brand devono puntare sul customer engagement, il coinvolgimento dei consumatori, e offrire loro un’esperienza unica e rilevante (customer experience) per creare e rafforzare il rapporto con i clienti e aumentare le vendite. (680 words, Mar 23, 2020) - [Оптимизация расходов 2020: как тратить свой бюджет на диджитал маркетинг и какие каналы имеют наибольшее значение | RU - Criteo.com](/content/ru/blog/d1-86-d0-b8-d1-84-d1-80-d0-be-d0-b2-d0-be-d0-b9-d0-bc-d0-b0-d1-80-d0-ba-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-b1-d1-8e-d0-b4-d0-b6-d0-b5-d1-82.html): Узнайте, когда стоит тестировать новые маркетинговые каналы и сколько на это тратить, а когда придерживаться надежных каналов, обеспечивающих стабильную прибыль. (275 words, Mar 23, 2020) - [Criteo получает высшую награду от TrustRadius 2020 | RU - Criteo.com](/content/ru/blog/criteo-d0-bf-d0-be-d0-bb-d1-83-d1-87-d0-b0-d0-b5-d1-82-d0-b2-d1-8b-d1-81-d1-88-d1-83-d1-8e-d0-bd-d0-b0-d0-b3-d1-80-d0-b0-d0-b4-d1-83-d0-be-d1-82-trustradius-2020.html): Баллы за награды Top Rated основаны на реальных отзывах. Это означает, что победитель выбирается фактическими клиентами и никем больше. (316 words, Mar 20, 2020) - [Criteo erhält den TrustRadius Top Rated Award 2020 | DE - Criteo.com](/content/de/blog/criteo-erhaelt-den-trustradius-top-rated-award-2020.html): Die Bewertung für die Top Rated Awards basiert auf echten Bewertungen. Das bedeutet: Die Entscheidung wird von echten Kunden getroffen (und niemandem sonst). (371 words, Mar 20, 2020) - [Nouveau : générez du trafic partout dans le monde grâce à la solution Criteo | FR - Criteo.com](/content/fr/blog/nouveau-generez-du-trafic-partout-dans-le-monde-grace-a-la-solution-criteo.html): La solution Criteo de génération de trafic est désormais déployée dans le monde entier. Pour la première fois, les marketers peuvent ainsi toucher de nouvelles audiences à l’international. (583 words, Mar 19, 2020) - [有望な新規顧客がみつかる！ 世界のマーケターに選ばれる「Criteo 類似オーディエンス」とは？ | JP - Criteo.com](/content/jp/blog/e6-9c-89-e6-9c-9b-e3-81-aa-e6-96-b0-e8-a6-8f-e9-a1-a7-e5-ae-a2-e3-81-8c-e3-81-bf-e3-81-a4-e3-81-8b-e3-82-8b-ef-bc-81-e4-b8-96-e7-95-8c-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e3-81-ab.html): どのマーケターにとっても、新規顧客の開拓は大きな課題です。現に2019年にWARCが行った調査では、マーケターの10人中9人が「ターゲティングの規模を拡大して新規顧客を発掘したい」と回答しています。しかし、効果的なターゲティングを行うことは、そう簡単なことではありません。 (38 words, Mar 19, 2020) - [코로나19 상황에서 안전을 지키며 소통하는 방법 | KR - Criteo](/content/kr/blog/ec-bd-94-eb-a1-9c-eb-82-9819-ec-83-81-ed-99-a9-ec-97-90-ec-84-9c-ec-95-88-ec-a0-84-ec-9d-84-ec-a7-80-ed-82-a4-eb-a9-b0-ec-86-8c-ed-86-b5-ed-95-98-eb-8a-94-eb-b0-a9-eb-b2-95.html): 오픈 인터넷을 지원한다는 사실을 대단히 자랑스럽게 생각합니다. 메건 클라큰 CEO, 크리테오의 코로나-19 사태 대응 상황 (455 words, Mar 19, 2020) - [5 Ways the Coronavirus is Affecting Consumer Behavior | Criteo](/content/blog/coronavirus-consumer-behavior/index.html): Here at Criteo, we’ve been analyzing our data from the past several weeks to understand how retail is affected as the virus spreads. (598 words, Mar 19, 2020) - [3 razones por las que los Profesionales del Marketing deben apostar por una potente estrategia omnicanal en 2020 | ES - Criteo](/content/es/blog/estrategia-omnicanal-2020/index.html): En este post, profundizaremos en por qué en 2020, tus mejores posibles consumidores no son solo online o de tienda física, sino de ambos mundos. (778 words, Mar 18, 2020) - [【Success Story】DHOLIC ～「Criteo類似オーディエンス」で、売り上げ30% 増とCPC50%低減に成功 | JP - Criteo.com](/content/jp/blog/succes-story-dholic/index.html): CPCを抑えつつ、新規顧客獲得を増やすには？ファッション EC サイト「DHOLIC」が「Criteo類似オーディエンス」で、売り上げ30% 増とCPC50%低減に成功した事例をご紹介します。 (37 words, Mar 18, 2020) - [Staying Safe and Connected During COVID-19 | Criteo](/content/blog/staying-safe-and-connected-during-covid-19/index.html): We’ve never been prouder to support the open internet. Hear from our CEO, Megan Clarken, on how we’re responding to COVID-19. (619 words, Mar 18, 2020) - [Forrester – Retailers: You're The Next Media Moguls | Criteo](/content/blog/analyst-report-forrester-retailers-youre-the-next-media-moguls.html): "Media Networks From Commerce Companies Are Growing And Transforming Shopping" predicts Forrester industry analyst Sucharita Kodali. (341 words, Mar 17, 2020) - [Le tecnologie Wi-Fi aiutano il retail a fronteggiare l’avanzata dell’eCommerce grazie a nuove customer experience | IT - Criteo](/content/it/blog/le-tecnologie-wi-fi-aiutano-il-retail-a-fronteggiare-lavanzata-dellecommerce-grazie-a-nuove-customer-experience.html): I retailer utilizzeranno il Wi-Fi e le nuove tecnologie per localizzare i consumatori e offrire esperienze più personalizzate (505 words, Mar 17, 2020) - [チャネル別に解説！2020年のデジタルマーケティング戦略ガイド（後編） | JP - Criteo.com](/content/jp/blog/e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e5-88-a5-e3-81-ab-e8-a7-a3-e8-aa-ac-ef-bc-812020-e5-b9-b4-e3-81-ae-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-2.html): Criteoでは世界のトップマーケター約900名に今年のマーケティング予算配分についてアンケートを実施。の５つをご紹介しましたが、後半では残る４チャネル「SEO」、「有料検索広告」、「ランディングページ／ウェブサイト」、「アフィリエイトマーケティング」で成功を納めるためのポイントについて解説します。 (55 words, Mar 17, 2020) - [El emplazamiento clave de Criteo en España | ES - Criteo](/content/es/blog/el-emplazamiento-clave-de-criteo-en-espana/index.html): Las sedes de Criteo cuentan con ubicaciones únicas, exclusivas e inmejorables para su modelo de negocio. En España, Criteo tiene oficinas en dos enclaves estratégicos: Madrid y Barcelona. Descubre el porqué de esta apuesta. (613 words, Mar 16, 2020) - [10 maneras de conducir a tus clientes del primer clic a la compra a través del funnel | ES - Criteo](/content/es/blog/10-maneras-de-conducir-a-tus-clientes-del-primer-clic-a-la-compra-a-traves-del-funnel.html): Todos conocemos marcas pequeñas que han realizado una buena campaña de marketing digital y de esta forma han irrumpido en el mercado y crecido rápidamente. Las empresas maduras, por su parte, utilizan estos recursos para incrementar las ventas. La clave de estas estrategias es que, para estar bien ejecutadas, deben ser full-funnel, es decir, funcionar con precisión en cada paso del proceso de compra. A continuación, te damos algunas pistas sobre cómo hacerlo. (900 words, Mar 16, 2020) - [チャネル別に解説！2020年のデジタルマーケティング戦略ガイド（前編） | JP - Criteo.com](/content/jp/blog/e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e5-88-a5-e3-81-ab-e8-a7-a3-e8-aa-ac-ef-bc-812020-e5-b9-b4-e3-81-ae-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3.html): Criteoでは世界のトップマーケター約900名に今年のマーケティング予算配分についてアンケートを実施。その結果からマーケターが重視している9チャネルをピックアップしました。 (73 words, Mar 16, 2020) - [Criteo CEO インタビュー「How Megan Clarken plans to get Criteo out of the ad retargeting ‘box’」 | JP - Criteo.com](/content/jp/blog/criteo-ceo-e3-82-a4-e3-83-b3-e3-82-bf-e3-83-93-e3-83-a5-e3-83-bc-e3-80-8chow-megan-clarken-plans-to-get-criteo-out-of-the-ad-retargeting-box-e3-80-8d.html): このほど、Criteoの最高経営責任者（CEO）を務めるMegan Clarkenのインタビューが、ウェブメディア「DIGIDAY」に掲載されました。折しも業界全体の転換期という難しいタイミングでCEOに就任したMeganは、「困難を乗り越え、Criteoをオープンなインターネットのためのアドテク企業へと成長させる」との決意を述べました。 (88 words, Mar 13, 2020) - [Smart Spending 2020: How to Spend Your Digital Marketing Budget—And What Channels Matter the Most | Criteo](/content/blog/digital-marketing-budget/index.html): Learn when to test new marketing channels, how much to spend, and when to stick with the reliable channels that give you steady return. (838 words, Mar 12, 2020) - [Meet the Team: Sandra Moraes, Agency Partner | BR - Criteo.com](/content/br/blog/meet-the-team-sandra-moraes-agency-partner/index.html): Sandra Moraes é Agency Partner da Criteo e ama a cultura de diversidade e inclusão da empresa. Atenta à velocidade do mercado, sua frase favorita é “o ótimo é inimigo do bom”, lembrando que resiliência faz toda a diferença na hora de aproveitar cada oportunidade em meio à concorrência e à volatilidade da economia. (873 words, Mar 11, 2020) - [Il futuro dell’influencer marketing | IT - Criteo](/content/it/blog/il-futuro-dellinfluencer-marketing/index.html): L’influencer marketing sta attraversando una fase di trasformazione, ma secondo gli esperti sarà uno dei protagonisti della comunicazione digitale anche nel 2020. (682 words, Mar 9, 2020) - [Las claves para impactar a la Generación Z | ES - Criteo](/content/es/blog/las-claves-para-impactar-a-la-generacion-z/index.html): Conocidos como gen zers o centennials, los pertenecientes a la Generación Z (nacidos entre 1994 y 2002) conforman casi la cuarta parte de la población española y son objeto de estudio de marcas y retailers. Estas son nuestras principales conclusiones sobre cómo impactar a la generación más sorprendente e inesperada hasta el momento. (435 words, Mar 9, 2020) - [O futuro do Influencer Marketing | BR - Criteo.com](/content/br/blog/o-futuro-do-influencer-marketing/index.html): Tudo o que você precisa saber sobre o futuro do Influencer Marketing e como a Criteo pode ajudar sua empresa se preparar para ele. Clique aqui e confira. (951 words, Mar 9, 2020) - [Data Analysts : 4 raisons de leur faire confiance | FR - Criteo.com](/content/fr/blog/data-analysts-4-raisons-de-leur-faire-confiance/index.html): Si les compétences des Data Scientists et Data Analysts paraissent similaires, leurs contributions à l’entreprise sont bien distinctes. (924 words, Mar 9, 2020) - [5 Things to Know About Ramadan Marketing Campaigns in 2020 | Criteo](/content/blog/5-things-to-know-about-ramadan-marketing-campaigns-in-2020.html): Ramadan starts on April 23 and lasts until May 23. Traditionally a month of reflection, fasting, and prayer, this holiday is observed by Muslims around the world. As one of the most important periods of the year for Muslims, Ramadan has become a key period for marketers who want to connect with Muslim shoppers.   Ramadan […] (991 words, Mar 6, 2020) - [La page des cookies tiers se tourne - mais un nouveau chapitre commence | FR - Criteo.com](/content/fr/blog/la-page-des-cookies-tiers-se-tourne-mais-un-nouveau-chapitre-commence.html): What does the deprecation of third-party cookies mean for consumers, publishers, and the adtech industry? Here are my thoughts. (1,925 words, Mar 6, 2020) - [部門を超えて働こう！Criteo Voyager Program | JP - Criteo.com](/content/jp/blog/e9-83-a8-e9-96-80-e3-82-92-e8-b6-85-e3-81-88-e3-81-a6-e5-83-8d-e3-81-93-e3-81-86-ef-bc-81criteo-voyager-program.html): Criteoでは、2019年にAPAC地区で試験的に、部門やオフィスを超えて人事交流するプログラム「Short Time Assignment」を実施。 (76 words, Mar 3, 2020) - [Meet the Team: Interview with Lionel Quellery, Solution Engineer, Paris | Criteo](/content/blog/lionel-quellery-solution-engineer/index.html): Interview with Lionel Quellery, Solution Engineer, Criteo Paris. (374 words, Mar 3, 2020) - [[L’équipe] Rencontre avec Lionel Quellery, Solution Engineer, Paris | FR - Criteo.com](/content/fr/blog/lequipe-rencontre-avec-lionel-quellery-solution-engineer-paris.html): Rencontre avec Lionel Quellery, Solution Engineer, Criteo Paris. (412 words, Mar 3, 2020) - [Los errores que debes evitar en tu funnel de ventas | ES - Criteo](/content/es/blog/los-errores-que-debes-evitar-en-tu-funnel-de-ventas.html): Por el camino y por distintos motivos se van perdiendo usuarios, describiendo una gráfica con forma de embudo: el funnel de ventas. Analizar dónde y por qué se producen esas pérdidas es de gran utilidad para los marketers. Poner una solución a la fuga equivale a mayor número de leads y por lo tanto de éxito en la estrategia de venta. (339 words, Mar 2, 2020) - [Cómo el Design Thinking puede favorecer tu estrategia de marketing online | ES - Criteo](/content/es/blog/como-el-design-thinking-puede-favorecer-tu-estrategia-de-marketing-online.html): El Design Thinking se puede aplicar a todos los ámbitos del funcionamiento de una empresa, y en el caso de la estrategia de marketing online, su aplicación es realmente interesante. Te explicamos fase por fase cómo funciona. (555 words, Mar 2, 2020) - [Non si ferma la crescita dell’eCommerce in Italia | IT - Criteo](/content/it/blog/non-si-ferma-la-crescita-dellecommerce-in-italia/index.html): I dati dell’Osservatorio eCommerce B2C del Politecnico di Milano mettono in luce la costante crescita dell’eCommerce in Italia. (546 words, Mar 2, 2020) - [５つのキーワードで読み解く、 2020年デジタルマーケティングトレンド | JP - Criteo.com](/content/jp/blog/ef-bc-95-e3-81-a4-e3-81-ae-e3-82-ad-e3-83-bc-e3-83-af-e3-83-bc-e3-83-89-e3-81-a7-e8-aa-ad-e3-81-bf-e8-a7-a3-e3-81-8f-e3-80-81-2020-e5-b9-b4-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-9e-e3-83-bc.html): 常にさまざまな変化の波にさらされているデジタルマーケティング業界。今年2020年はどんな変化が起きようとしているのでしょうか？今年のトレンドを読み解く５つのキーワードを紹介します。 (49 words, Feb 26, 2020) - [10のファクト：消費者の誰もが「探偵」になった理由 | JP - Criteo.com](/content/jp/blog/10-e3-81-ae-e3-83-95-e3-82-a1-e3-82-af-e3-83-88-ef-bc-9a-e6-b6-88-e8-b2-bb-e8-80-85-e3-81-ae-e8-aa-b0-e3-82-82-e3-81-8c-e3-80-8c-e6-8e-a2-e5-81-b5-e3-80-8d-e3-81-ab-e3-81-aa-e3-81-a3-e3-81-9f-e7-90-86.html): このほどCriteoでは「ショッパーストーリー2020」に加えて新たな調査も実施、その結果、「今どきの諸費者＝探偵のような存在だと考えるべきだ」という結論に達しました。 (35 words, Feb 26, 2020) - [Criteo リテールメディアの実力とは？ | JP - Criteo.com](/content/jp/blog/criteo-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-81-ae-e5-ae-9f-e5-8a-9b-e3-81-a8-e3-81-af-ef-bc-9f.html): Criteoでは、2019年12月1日、リテーラーのECサイト上やモバイルアプリ内でブランドの広告を表示させることができる新製品「Criteo リテールメディア」の提供を開始しました。本製品のアジア太平洋地域での製品リリースは日本が初めてです。 (54 words, Feb 25, 2020) - [2020年急成長の予感！ 「リテールメディア」とは何か？ | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e6-80-a5-e6-88-90-e9-95-b7-e3-81-ae-e4-ba-88-e6-84-9f-ef-bc-81-e3-80-8c-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-80-8d-e3-81-a8-e3-81-af-e4-bd-95.html): リテーラーを取り巻く状況は厳しさを増しています。特に実店舗をメインにビジネスを展開している小売業者の多くはまさに試練の時代を迎えています。 (41 words, Feb 24, 2020) - [I trend del digital marketing per il 2020. Esperienze, autenticità e video: le parole chiave | IT - Criteo](/content/it/blog/i-trend-del-digital-marketing-per-il-2020-esperienze-autenticita-e-video-le-parole-chiave.html): Una panoramica delle tendenze del digital marketing per il 2020, che i marketer devono tenere d’occhio per implementare strategie di successo (514 words, Feb 24, 2020) - [¿Cuál es la Diferencia entre Retargeting y Remarketing?](/content/es/blog/retargeting-y-remarketing-cual-es-la-diferencia/index.html): La diferencia está en la obtención de los datos. Ambos tienen el mismo objetivo: que un un usuario que te ha visitado, vuelva y convierta (422 words, Feb 21, 2020) - [Te contamos cómo las agencias de viajes online y las estaciones de esquí pueden aumentar las reservas | ES - Criteo](/content/es/blog/te-contamos-como-las-agencias-de-viajes-online-y-las-estaciones-de-esqui-pueden-aumentar-las-reservas.html): Una estrategia de fidelización es clave para el sector del esquí en España, donde solo el 27% de los viajeros forma parte de un programa de este tipo. A la hora de desarrollar un programa de fidelización, las estaciones de esquí y las agencias de viajes online deberán tener en cuenta la peculiar relación que tiene la Generación Z con estos programas de subscripción. (485 words, Feb 21, 2020) - [Criteoのリテールメディアソリューションで 新たな収益源の創出に成功したmyToys | JP - Criteo.com](/content/jp/blog/criteo-e3-81-ae-e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-82-bd-e3-83-aa-e3-83-a5-e3-83-bc-e3-82-b7-e3-83-a7-e3-83-b3-e3-81-a7-e6-96-b0-e3-81-9f-e3-81-aa-e5-8f-8e.html): プラットフォーム事業でさらなる収益拡大を図るために、myToysでは、いくつかの外部ソリューションを導入、その中の１つがCriteoリテールメディアソリューションでした。 (59 words, Feb 20, 2020) - [Che cosa devono sapere i marketer: la mentalità multi-tab nel 2020 | IT - Criteo](/content/it/blog/mentalita-multi-tab/index.html): I consumatori stanno evidenziando un tipo particolare di comportamento nel momento in cui compiono ricerche o organizzano informazioni su prodotti e brand. (713 words, Feb 20, 2020) - [Warum uns keine Cookie-Apokalypse bevorsteht | DE - Criteo.com](/content/de/blog/warum-uns-keine-cookie-apokalypse-bevorsteht/index.html): Was bedeutet das Blockieren von Drittanbieter-Cookies für Verbraucher, Publisher sowie für die Werbebranche? Hier ein paar Gedanken dazu. (1,916 words, Feb 19, 2020) - [É o fim do mundo (dos cookies de terceiros) — e tudo bem | BR - Criteo.com](/content/br/blog/e-o-fim-do-mundo-dos-cookies-de-terceiros-e-tudo-bem.html): O que significa desativar cookies de terceiros para consumidores, publishers e o setor de adtech? Veja minha opinião. (1,674 words, Feb 19, 2020) - [中国オフィスにマスクを届けた Criteo コロナバスターズ | JP - Criteo.com](/content/jp/blog/e4-b8-ad-e5-9b-bd-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-81-ab-e3-83-9e-e3-82-b9-e3-82-af-e3-82-92-e5-b1-8a-e3-81-91-e3-81-9f-criteo-e3-82-b3-e3-83-ad-e3-83-8a-e3-83-90-e3-82-b9-e3-82-bf-e3-83-bc.html): 恐ろしいコロナウィルスの感染が、世界各地に広がっています。グローバルにビジネスを展開するCriteoにとって、中国を含むAPACエリアは非常に重要な地域であり、北京を初め各地に拠点を設けています。現在のところ、各拠点の従業員やその家族にコロナウィルスの感染はありませんが、Criteoでは従業員やその家族の健康と安全を最優先して、業務を続けて参ります。 (65 words, Feb 19, 2020) - [Conosciamo i nostri clienti: LuisaViaRoma, azienda di fashion di lusso online | IT - Criteo](/content/it/blog/conosciamo-i-nostri-clienti-luisaviaroma-azienda-di-fashion-di-lusso-online.html): LuisaViaRoma aveva l’esigenza di implementare una strategia che consentisse la conversione dei visitatori in clienti. Grazie alle campagne di retargeting di Criteo, LVR ha raggiunto gli obiettivi prefissati. (321 words, Feb 19, 2020) - [Greenwashing, la tendencia a evitar en 2020 | ES - Criteo](/content/es/blog/greenwashing-la-tendencia-a-evitar-en-2020/index.html): Greenwashing es el disfraz con el que se visten algunas empresas para parecer ecológicas tanto en el proceso de fabricación como en el resultado final de sus productos, cuando en realidad no lo son (o no lo suficiente). Ahora los consumidores son más exigentes que nunca y las consecuencias de caer en esta tendencia pueden ser fatales para las empresas. (561 words, Feb 19, 2020) - [I 7 trend più importanti del digital advertising da osservare nel 2020 | IT - Criteo](/content/it/blog/top-pubblicitari-trends-2020/index.html): Gli executive di Criteo hanno condiviso le loro idee sui principali trend su cui ogni marketer dovrebbe prepararsi per i prossimi anni e oltre. (544 words, Feb 19, 2020) - [È la fine del mondo dei cookie di terza parte (e ne siamo lieti) | IT - Criteo](/content/it/blog/e-la-fine-del-mondo-dei-cookie-di-terza-parte-e2-80-afe-ne-siamo-lieti.html): Che cosa significa la disapprovazione dei cookie di terza parte per consumatori, editori e il settore dell’adtech? Ecco la mia opinione. (2,048 words, Feb 19, 2020) - [2020年、消費者は「探偵」に。 今年の市場を予測する７つのインサイト | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e6-b6-88-e8-b2-bb-e8-80-85-e3-81-af-e3-80-8c-e6-8e-a2-e5-81-b5-e3-80-8d-e3-81-ab.html): Criteoでは、この特別な1年にパートナー企業の皆様のビジネスを成功に導くためのチャンスを探るべく、アメリカの消費者を対象にした大規模な調査「Criteoショッパーストーリー2020」を行いました。今回のブログではその調査結果をもとに、今年のトレンドを予測したインサイトを紹介します。 (33 words, Feb 18, 2020) - [Criteo sabe cómo comprarás en 2020 | ES - Criteo](/content/es/blog/criteo-sabe-como-compraras-en-2020/index.html): El Shopper Story 2020 es el informe en el que Criteo explica el proceso de compra de los consumidores, su relación con el entorno online y las tiendas físicas y el nacimiento de nuevos canales que complementan a los ya existentes y permanecen en constante evolución, hasta el punto de convertirse en claves para la estrategia de cualquier marca o retailer. (737 words, Feb 18, 2020) - [年度末、みんなは何にお金を使う？～日本版・春のショッピングトレンド | JP - Criteo.com](/content/jp/blog/e5-b9-b4-e5-ba-a6-e6-9c-ab-e3-80-81-e3-81-bf-e3-82-93-e3-81-aa-e3-81-af-e4-bd-95-e3-81-ab-e3-81-8a-e9-87-91-e3-82-92-e4-bd-bf-e3-81-86-ef-bc-9f-ef-bd-9e-e6-97-a5-e6-9c-ac-e7-89-88-e3-83-bb-e6-98-a5.html): 別れと出会い、終わりと始まりがほぼ同時にやってくる春は、日本人にとって特別な季節。春ならではの消費の動向を先読みして、サイトトラフィックや売上を伸ばすためのキャンペーンを行いましょう。 (17 words, Feb 18, 2020) - [2020年、広告は商品だけでなくブランドのアピール力も試される時代に | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e5-ba-83-e5-91-8a-e3-81-af-e5-95-86-e5-93-81-e3-81-a0-e3-81-91-e3-81-a7-e3-81-aa-e3-81-8f-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-81-ae-e3-82-a2-e3-83-94-e3-83-bc-e3-83-ab.html): Criteoの最新調査レポート「ショッパーストーリー」によると、2020年、消費者の誰もが情報とインスピレーションを求めていることが明らかになりました。高品質な広告なら、その両方を消費者に提供することができます。 (36 words, Feb 18, 2020) - [Marketing e mentalidade multi-tab em 2020 | BR - Criteo.com](/content/br/blog/marketing-e-mentalidade-multi-tab-em-2020/index.html): Hoje os consumidores sinalizam um tipo particular de comportamento quando se trata de pesquisar e organizar informações sobre produtos e marcas. (665 words, Feb 17, 2020) - [サードパーティCookieが終わる日（でもご安心を） | JP - Criteo.com](/content/jp/blog/e3-82-b5-e3-83-bc-e3-83-89-e3-83-91-e3-83-bc-e3-83-86-e3-82-a3cookie-e3-81-8c-e7-b5-82-e3-82-8f-e3-82-8b-e6-97-a5-ef-bc-88-e3-81-a7-e3-82-82-e3-81-94-e5-ae-89-e5-bf-83-e3-82-92-ef-bc-89.html): 消費者、パブリッシャー、アドテク業界にとって、サードパーティCookieの廃止は何を意味するのでしょうか。CriteoのCTOであるDiarmuid Gillの見解を紹介しています。 (25 words, Feb 14, 2020) - [2020年、デジタル広告で注目すべき7つのトレンド | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e5-ba-83-e5-91-8a-e3-81-a7-e6-b3-a8-e7-9b-ae-e3-81-99-e3-81-b9-e3-81-8d7-e3-81-a4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89.html): ここでは、これからの10年に備えるべきトップトレンドに関するCriteo経営陣からのインサイトをご紹介します。 (30 words, Feb 13, 2020) - [Por qué los anuncios deben vender marca y no solo producto en 2020 | ES - Criteo](/content/es/blog/por-que-los-anuncios-deben-vender-marca-y-no-solo-producto-en-2020.html): Nuestro reciente informe Shopper Story pone de manifiesto que los consumidores del 2020 están a la caza de información e inspiración. ¡Un buen anuncio debe proporcionar ambos! (627 words, Feb 13, 2020) - [Perché nel 2020 gli annunci devono vendere brand, non solo prodotti | IT - Criteo](/content/it/blog/perche-nel-2020-gli-annunci-devono-vendere-brand-non-solo-prodotti.html): Il nostro recente report Shopper Story mostra che i consumatori del 2020 sono a caccia sia di informazioni che di ispirazione. Gli annunci migliori possono offrire entrambi. (457 words, Feb 13, 2020) - [Закончилась эра сторонних cookie-файлов (и мы совершенно не возражаем) | RU - Criteo.com](/content/ru/blog/d0-b7-d0-b0-d0-ba-d0-be-d0-bd-d1-87-d0-b8-d0-bb-d0-b0-d1-81-d1-8c-d1-8d-d1-80-d0-b0-d1-81-d1-82-d0-be-d1-80-d0-be-d0-bd-d0-bd-d0-b8-d1-85-cookie-d1-84-d0-b0-d0-b9-d0-bb-d0-be-d0-b2-d0-b8-d0-bc.html): Что означает грядущий запрет сторонних cookie-файлов для пользователей, паблишеров и всей индустрии рекламных технологий? Вот мои мысли на этот счет. (1,591 words, Feb 12, 2020) - [La soluzione di Criteo per incrementare il traffico ora è disponibile in tutto il mondo | IT - Criteo](/content/it/blog/la-soluzione-di-criteo-per-incrementare-il-traffico-ora-e-disponibile-in-tutto-il-mondo.html): La nostra soluzione che aiuta i marketer a connettersi a nuove audience per la prima volta è oggi disponibile in più regioni. (684 words, Feb 11, 2020) - [Estas son las 10 razones por las que querrás trabajar en Criteo Barcelona | ES - Criteo](/content/es/blog/estas-son-las-10-razones-por-las-que-querras-trabajar-en-criteo-barcelona.html): Te contamos las 10 razones por las que querrás trabajar en Criteo Barcelona: la ubicación imbatible, el seguro médico privado, las ventajas en alimentación y deporte, los eventos y celebraciones… ¿te unes a nosotros? (386 words, Feb 11, 2020) - [La solución de atracción de tráfico de Criteo ya está disponible a nivel mundial | ES - Criteo](/content/es/blog/la-solucion-de-atraccion-de-trafico-de-criteo-ya-esta-disponible-a-nivel-mundial.html): Publicidad online: Conecta con nuevas audiencias online. Solución para Profesionales del Marketing que quieren llevar su publicidad online más allá. (832 words, Feb 11, 2020) - [It’s the end of the third-party cookie world (and we feel fine) | Criteo](/content/blog/its-the-end-of-the-third-party-cookie-world-and-we-feel-fine.html): What does the deprecation of third-party cookies mean for consumers, publishers, and the adtech industry? Here are my thoughts. (1,889 words, Feb 10, 2020) - [El auge del marketplace en España | ES - Criteo](/content/es/blog/el-auge-del-marketplace-en-espana/index.html): El 61% de los españoles de entre 18 y 65 años ha utilizado alguna vez un marketplace para sus operaciones. El auge de estos sitios web en España se debe a su amplio catálogo y su facilidad de uso, entre otros factores. (500 words, Feb 7, 2020) - [Italy Criteo Shopper Story 2020 | IT - Criteo](/content/it/blog/italy-criteo-shopper-story-2020/index.html): I consumatori italiani sono influenzati dalla pubblicità online ma acquistano ancora negli store fisici, sono sempre alla ricerca di offerte promozionali e sempre più omnichannel. (649 words, Feb 7, 2020) - [マイナポイントも追い風に。国民総キャッシュレス時代へ | JP - Criteo.com](/content/jp/blog/e3-83-9e-e3-82-a4-e3-83-8a-e3-83-9d-e3-82-a4-e3-83-b3-e3-83-88-e3-82-82-e8-bf-bd-e3-81-84-e9-a2-a8-e3-81-ab-e3-80-82-e5-9b-bd-e6-b0-91-e7-b7-8f-e3-82-ad-e3-83-a3-e3-83-83-e3-82-b7-e3-83-a5-e3-83-ac.html): 国民総キャッシュレス時代に備え、今一度、サービス業者の選定を含め、キャッシュレス決済への取り組み方を見直してみてはいかがでしょうか？Criteoでは、キャッシュレス決済に関する独自のインサイトを公表しています。 (58 words, Feb 5, 2020) - [4 razones por las que los analistas de datos son grandes guías empresariales | ES - Criteo](/content/es/blog/4-razones-por-las-que-los-analistas-de-datos-son-grandes-guias-empresariales.html): Los cargos de Científico de datos y Analista de datos se solapan, a menudo, en conjuntos de habilidades, pero hay importantes diferencias en cuál es su contribución en una organización. (979 words, Feb 4, 2020) - [¿Qué será tendencia en 2020? Criteo ya te lo contó el año pasado | ES - Criteo](/content/es/blog/que-sera-tendencia-en-2020-criteo-ya-te-lo-conto-el-ano-pasado.html): El recorrido de Criteo a lo largo del 2019 nos sirve como predicción y avance de lo que nos vamos a ir encontrando en la Red en este 2020. Fechas comerciales señaladas, sostenibilidad, novedades en la estrategia de marketing… Son varios los conceptos a los que debes prestar atención. Te recordamos algunos de los más importantes. (680 words, Feb 4, 2020) - [4 motivi per cui i data analyst sono grandi guide per il business | IT - Criteo](/content/it/blog/4-motivi-per-cui-i-data-analyst-sono-grandi-guide-per-il-business.html): I ruoli di data scientist e di data analyst spesso si sovrappongono per quanto riguarda determinate abilità, ma esistono differenze chiave nel contributo che essi danno a una organizzazione. (864 words, Jan 31, 2020) - [【開催報告】Criteo APAC Kickoff in BANGKOK | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91criteo-apac-kickoff-in-bangkok.html): 去る1月14日、2020年のスタートを切るCriteo APAC Kickoff がタイ・バンコクで行われました。このイベントは、APAC地域で活躍するCriteoのメンバーが集まって、課題や興味・関心を発表し合い、同時にAPAC地域全体の2020年の目標を共有するために開催されるもので、東京オフィスからも各分野の担当者が参加しました。 (66 words, Jan 31, 2020) - [Diamo il benvenuto al 2020, l’anno del 5G | IT - Criteo](/content/it/blog/diamo-il-benvenuto-al-2020-lanno-del-5g/index.html): La maggiore capacità di elaborazione dei dati del 5G e la maggiore velocità di connessione consentiranno ai marketer di offrire esperienze pubblicitarie personalizzate e immersive (376 words, Jan 30, 2020) - [データアナリストが頼れるアドバイザーである4つの理由 | JP - Criteo.com](/content/jp/blog/e3-83-87-e3-83-bc-e3-82-bf-e3-82-a2-e3-83-8a-e3-83-aa-e3-82-b9-e3-83-88-e3-81-8c-e9-a0-bc-e3-82-8c-e3-82-8b-e3-82-a2-e3-83-89-e3-83-90-e3-82-a4-e3-82-b6-e3-83-bc-e3-81-a7-e3-81-82-e3-82-8b4-e3-81-a4.html): Data Scientist & Data Analyst roles often overlap in skill sets, but there are key differences in how they contribute to an organization. (101 words, Jan 29, 2020) - [[レポート] CPG分野のマーケティング戦略を成功に導くための5つのヒント | JP - Criteo.com](/content/jp/blog/cpg-e5-88-86-e9-87-8e-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-88-a6-e7-95-a5-e3-82-92-e6-88-90-e5-8a-9f-e3-81-ab-e5-b0-8e-e3-81-8f-e3-81-9f-e3-82-81-e3-81-ae5.html): Criteoは買い物客の考え方や購入傾向、また今後のマーケティングの課題を理解するために、CPGの買い物客を対象とした調査を行い、回答を分析しました。 (57 words, Jan 29, 2020) - [新たな消費の主役・Z世代の心をつかむ「ダイバーシティ」と「インクルージョン」 | JP - Criteo.com](/content/jp/blog/e6-96-b0-e3-81-9f-e3-81-aa-e6-b6-88-e8-b2-bb-e3-81-ae-e4-b8-bb-e5-bd-b9-e3-83-bbz-e4-b8-96-e4-bb-a3-e3-81-ae-e5-bf-83-e3-82-92-e3-81-a4-e3-81-8b-e3-82-80-e3-80-8c-e3-83-80-e3-82-a4-e3-83-90-e3-83-bc.html): マーケターがこうしたZ世代についての理解を深めるためには、何から始めればよいのでしょうか？その答えを探るために、ここではZ世代の生活や考え方の軸となっている４つの価値観をご紹介します。 (20 words, Jan 28, 2020) - [10 tendências para as mídias sociais em 2020 | BR - Criteo.com](/content/br/blog/10-tendencias-para-as-midias-sociais-em-2020/index.html): Os especialistas da Criteo reuniram as 10 tendências mais quentes para as mídias sociais em 2020. Se eu fosse você clicava aqui e ficava sabendo antes de todo mundo! (646 words, Jan 28, 2020) - [4 Gründe, warum Datenanalysten großartige Berater für Unternehmen sind | DE - Criteo.com](/content/de/blog/4-gruende-warum-datenanalysten-grossartige-berater-fuer-unternehmen-sind.html): Die Berufsbilder von Datenwissenschaftlern und Datenanalysten weisen zwar häufig Überschneidungen in den benötigten Fähigkeiten und Qualifikationen auf. Doch sie tragen auf ganz unterschiedliche Weise zum Erfolg eines Unternehmens bei. (876 words, Jan 28, 2020) - [Ответы на топ 5 вопросов о CCPA | RU - Criteo.com](/content/ru/blog/ccpa-faqs/index.html): В этом блоге мы рассмотрим некоторые аспекты, которые должна знать каждая компания, независимо от типа бизнеса о Калифорнийском законе о защите прав потребителей (CCPA). (702 words, Jan 24, 2020) - [데이터 분석가가 데이터 과학자와 구별되어야 하는 네가지 이유 | KR - Criteo](/content/kr/blog/eb-8d-b0-ec-9d-b4-ed-84-b0-eb-b6-84-ec-84-9d-ea-b0-80-ea-b0-80-ec-9c-84-eb-8c-80-ed-95-9c-ec-9d-b4-ec-9c-a0-4-ea-b0-80-ec-a7-80-eb-b9-84-ec-a6-88-eb-8b-88-ec-8a-a4-ea-b0-80-ec-9d-b4-eb-93-9c.html): 데이터 과학자와 데이터 분석가는 필요한 역량이 비슷하지만, 조직에 기여하는 방법에서는 차이가 존재합니다. (614 words, Jan 24, 2020) - [オーストラリアに心寄せて～Criteo Cares Donation Lunchを開催 | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-bc-e3-82-b9-e3-83-88-e3-83-a9-e3-83-aa-e3-82-a2-e3-81-ab-e5-bf-83-e5-af-84-e3-81-9b-e3-81-a6-ef-bd-9ecriteo-cares-donation-lunch-e3-82-92-e9-96-8b-e5-82-ac.html): Criteo APACでは、日本、韓国、シンガポール、中国、インドの5つのオフィスでCriteo Cares Donation Lunchを開催しました。対象となるランチを購入すれば、その収益の一部がオーストラリアで消火活動に当たっている消防団員やボランティア、その家族を支援する団体（Volunteer Fire Brigades Victoria 、New South Wales Rural Fire Service.）に寄附されます。 (26 words, Jan 24, 2020) - [Veja 4 razões para confiar sua estratégia de negócios aos Data Analysts | BR - Criteo.com](/content/br/blog/veja-4-razoes-para-confiar-sua-estrategia-de-negocios-aos-data-analysts.html): As funções de cientista de dados e analista de dados muitas vezes sobrepõem-se quanto às competências, mas há diferenças fundamentais em como ambas contribuem para uma organização. (872 words, Jan 24, 2020) - [Ретаргетинг приложений: как это работает и почему вам это нужно](/content/ru/blog/d1-80-d0-b5-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d0-bd-d0-b3-d0-bf-d1-80-d0-b8-d0-bb-d0-be-d0-b6-d0-b5-d0-bd-d0-b8-d0-b9-d0-ba-d0-b0-d0-ba-d1-8d-d1-82-d0-be-d1-80-d0-b0-d0-b1-d0-be-d1-82.html): В США 71 % всех мобильных продаж происходит в приложениях, и рекламодатели с приложением для шопинга генерируют 68 % продаж на мобильных устройствах. (1,148 words, Jan 24, 2020) - [4 причины, почему аналитики данных отличные бизнес консультанты | RU - Criteo.com](/content/ru/blog/4-d0-bf-d1-80-d0-b8-d1-87-d0-b8-d0-bd-d1-8b-d0-bf-d0-be-d1-87-d0-b5-d0-bc-d1-83-d0-b0-d0-bd-d0-b0-d0-bb-d0-b8-d1-82-d0-b8-d0-ba-d0-b8-d0-b4-d0-b0-d0-bd-d0-bd-d1-8b-d1-85-d0-be-d1-82-d0-bb.html): Роли аналитиков и исследователей данных часто пересекаются относительно набора необходимых навыков, но есть фундаментальные различия в их пользе для организаций. (677 words, Jan 23, 2020) - [2020年、知っておきたいインバウンドの現状 | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e7-9f-a5-e3-81-a3-e3-81-a6-e3-81-8a-e3-81-8d-e3-81-9f-e3-81-84-e3-82-a4-e3-83-b3-e3-83-90-e3-82-a6-e3-83-b3-e3-83-89-e3-81-ae-e7-8f-be-e7-8a-b6.html): 訪日外国人客数が年間3,000万人を超え、ますます好調な日本のインバウンドビジネス。東京オリンピック・パラリンピックが開催される2020年は訪日外国人客のさらなる増加と、インバウンド市場の拡大が予想されています。 (28 words, Jan 21, 2020) - [Un millón de visitas y subiendo: Pasamos revista al contenido de Criteo del año 2019 | ES - Criteo](/content/es/blog/pasamos-revista-al-contenido-de-criteo-del-ano-2019.html): En Criteo, estamos constantemente analizando datos. Esto es lo que descubrimos cuando analizamos nuestro contenido de alto rendimiento de 2019. (2,065 words, Jan 21, 2020) - [急成長中！デジタルサイネージ広告に注目 | JP - Criteo.com](/content/jp/blog/e6-80-a5-e6-88-90-e9-95-b7-e4-b8-ad-ef-bc-81-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-82-b5-e3-82-a4-e3-83-8d-e3-83-bc-e3-82-b8-e5-ba-83-e5-91-8a-e3-81-ab-e6-b3-a8-e7-9b-ae.html): 街角や商業施設の中、駅や電車の中などあらゆる場所で屋外デジタル広告（デジタルサイネージ）を見かけることが増えました。デジタルサイネージとは何なのか、その市場の現況や今後の展望についてみていきましょう。 (59 words, Jan 20, 2020) - [10 tendências mais quentes para e-commerce em 2020 | BR - Criteo.com](/content/br/blog/10-tendencias-mais-quentes-para-e-commerce-em-2020/index.html): Quer saber quais são as tendências de e-commerce que vão bombar em 2020? Clique aqui e se prepare para muito sucesso e realizações nesse ano novo! (1,374 words, Jan 16, 2020) - [今さら聞けない「XーTechって何？」 | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e3-81-95-e3-82-89-e8-81-9e-e3-81-91-e3-81-aa-e3-81-84-e3-80-8cx-e3-83-bctech-e3-81-a3-e3-81-a6-e4-bd-95-ef-bc-9f-e3-80-8d.html): X-Techは既存産業に新たな付加価値を生み、大きな市場を作り出しています。 (26 words, Jan 16, 2020) - [2020年オリンピックイヤー、スポーツもAIの時代へ | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-82-aa-e3-83-aa-e3-83-b3-e3-83-94-e3-83-83-e3-82-af-e3-82-a4-e3-83-a4-e3-83-bc-e3-80-81-e3-82-b9-e3-83-9d-e3-83-bc-e3-83-84-e3-82-82ai-e3-81-ae-e6-99-82-e4-bb-a3-e3-81-b8.html): 今回の東京オリンピックでも最先端の技術が駆使されるはずですが、その中でも特に注目を集めているのが、AIによる体操競技の採点・審判です。 (81 words, Jan 14, 2020) - [Già un milione di visualizzazioni: revisione dei contenuti di Criteo dell’anno 2019 | IT - Criteo](/content/it/blog/revisione-dei-contenuti-di-criteo-dellanno-2019/index.html): Noi di Criteo analizziamo costantemente dati. Ecco che cosa abbiamo scoperto analizzando i nostri contenuti di maggior successo del 2019. (616 words, Jan 8, 2020) - [Eine Million Views, Tendenz steigend: Der Criteo Content-Jahresrückblick 2019 | DE - Criteo.com](/content/de/blog/der-criteo-content-jahresrueckblick-2019/index.html): Bei Criteo analysieren wir ständig Daten. In diesem Beitrag stellen wir vor, was wir aus der Analyse unserer erfolgreichsten Inhalte 2019 gelernt haben. (359 words, Jan 7, 2020) - [2020 Consumers Are Detectives, Here's Why | Criteo](/content/blog/shopper-story-2020/index.html): Modern consumers are detectives. Our new report features exclusive data & research on how they're browsing & buying across channels. (628 words, Jan 7, 2020) - [100万ビューの達成を目指して：2019年のCriteoのコンテンツを振り返る | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-81-aecriteo-e3-81-ae-e3-82-b3-e3-83-b3-e3-83-86-e3-83-b3-e3-83-84-e3-82-92-e6-8c-af-e3-82-8a-e8-bf-94-e3-82-8b.html): Criteoは、常にデータを分析しています。ここでは、分析結果から明らかになった2019年に最も関心を集めたCriteoのコンテンツについてご紹介します。 (57 words, Jan 2, 2020) - [Contenu : Criteo fait le buzz en 2019, avec plus d'un million de vues | FR - Criteo.com](/content/fr/blog/criteo-fait-le-buzz-en-2019-avec-plus-dun-million-de-vues.html): Chez Criteo, l'analyse des données est une priorité. Zoom sur les meilleurs contenus de l'année 2019, et les leçons à en tirer. (1,946 words, Jan 2, 2020) - [2020年、福袋も「体験」の時代に | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-80-81-e7-a6-8f-e8-a2-8b-e3-82-82-e3-80-8c-e4-bd-93-e9-a8-93-e3-80-8d-e3-81-ae-e6-99-82-e4-bb-a3-e3-81-ab.html): 2020年がいよいよスタートしました。日本のお正月の風物詩といえば、デパートの初売りと福袋。皆さん、今年は福袋を買いましたか？ (58 words, Dec 30, 2019) - [盛会御礼！Criteo Year-end Party | JP - Criteo.com](/content/jp/blog/e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-ef-bc-81criteo-year-end-party.html): 2019年も残すところ、あとわずか。今年は皆様にとってどのような1年だったでしょうか。Criteoにとって2019年はフルファネル・ソリューションの本格提供を開始した記念すべき1年でした。ご愛顧いただいた皆様、本当にありがとうございました。 (58 words, Dec 27, 2019) - [La Lotería de Navidad también se compra online | ES - Criteo](/content/es/blog/la-loteria-de-navidad-tambien-se-compra-online/index.html): Doña Manolita, La Bruja de Oro, algunos aeropuertos, la empresa, el club deportivo o la peña de amigos son sitios habituales para comprar Lotería de Navidad. Pero a esta lista tenemos que añadir un nuevo lugar: internet. Jugar Lotería online es cada vez más frecuente entre los españoles, que a través de una cuenta en la plataforma de Loterías y Apuestas del Estado, pueden comprar sus décimos en la red. (459 words, Dec 27, 2019) - [Menos alcohol y más venta online: así comprarán los españoles las próximas semanas | ES - Criteo](/content/es/blog/menos-alcohol-y-mas-venta-online-asi-compraran-los-espanoles-las-proximas-semanas.html): ¿Qué compraremos durante las próximas semanas hasta que termine el periodo festivo? Para comprobarlo, desde Criteo hemos realizado una encuesta preguntando a los españoles sobre sus intenciones de compra las próximas semanas. Te contamos las tendencias de la venta online en Navidad. (700 words, Dec 27, 2019) - [Viaggi e programmi fedeltà: che cosa ne pensano gli italiani? | IT - Criteo](/content/it/blog/viaggi-e-programmi-fedelta-che-cosa-ne-pensano-gli-italiani.html): Nella ricerca “Why We Book” Criteo analizza l’approccio degli utenti nei confronti dei programmi fedeltà nel settore dei viaggi (764 words, Dec 23, 2019) - [Voice search, la grande protagonista del marketing digitale del 2020 | IT - Criteo](/content/it/blog/voice-search-la-grande-protagonista-del-marketing-digitale-del-2020.html): Secondo uno studio di Comscore le ricerche effettuate con la voce raggiungeranno il 50% nel 2020 (360 words, Dec 23, 2019) - [5 perguntas e respostas sobre o CCPA | BR - Criteo.com](/content/br/blog/5-perguntas-e-respostas-sobre-o-ccpa/index.html): Neste post, veremos alguns aspectos que toda empresa deve saber sobre o CCPA, a Lei de Privacidade do Consumidor da Califórnia. (818 words, Dec 20, 2019) - [Black Friday o Black Week? Tutti i numeri per l’Italia | IT - Criteo](/content/it/blog/black-friday-o-black-week-tutti-i-numeri-per-litalia.html): I numeri di Criteo per le vendite del Black Friday in Italia e le intenzioni di acquisto degli italiani (547 words, Dec 19, 2019) - [プログラマティック広告の基本と課題 | JP - Criteo.com](/content/jp/blog/e3-83-97-e3-83-ad-e3-82-b0-e3-83-a9-e3-83-9e-e3-83-86-e3-82-a3-e3-83-83-e3-82-af-e5-ba-83-e5-91-8a-e3-81-ae-e5-9f-ba-e6-9c-ac-e3-81-a8-e8-aa-b2-e9-a1-8c.html): 最近、日本でもよく耳にするようになった『プログラマティック広告』。今回は改めて、プログラマティック広告とは何なのか、どのような課題や可能性があるのかについてみていきましょう。 (44 words, Dec 18, 2019) - [2019年ブラックフライデーレポート: 健康＆ビューティー関連商品の売上が464%増を記録、トップの座に | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc-e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88.html): Criteoでは、ブラックフライデー期間中の取引データの処理方法を大きく変えたことによって、初めて商品カテゴリーごとの売上にまで掘り下げた詳しい考察を実現することができました。 (81 words, Dec 18, 2019) - [Los grandes resultados del Black Friday en España | ES - Criteo](/content/es/blog/los-grandes-resultados-del-black-friday-en-espana/index.html): Un año más, el Black Friday, festividad ya adoptada al 100% en España, llegó y pasó. Mientras algunos españoles reciben los últimos paquetes de sus pedidos online realizados el pasado 29 de noviembre, en Criteo hemos obtenido el índice de ingresos del Black Friday en España y el sur de Europa, en comparación con 2018. ¿Los resultados? De lo más interesantes. (353 words, Dec 18, 2019) - [市場規模10兆円突破も！2020年EC市場のトレンドは？ | JP - Criteo.com](/content/jp/blog/e5-b8-82-e5-a0-b4-e8-a6-8f-e6-a8-a110-e5-85-86-e5-86-86-e7-aa-81-e7-a0-b4-e3-82-82-ef-bc-812020-e5-b9-b4ec-e5-b8-82-e5-a0-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-81-af-ef-bc-9f.html): 2010年代はスマートフォンをはじめとするモバイルデバイスの急速な普及に伴い、EC市場も大きく拡大した10年間でした。次なる10年、2020年代にはいったいどのような変化が待ち受けているのでしょうか？ (16 words, Dec 17, 2019) - [Black Friday 2019 Report: Record di vendite per i prodotti per salute e bellezza: +464% | IT - Criteo](/content/it/blog/black-friday-2019-report/index.html): Abbiamo lavorato sodo per trattare i dati delle transazioni del Black Friday, e quest’anno, per la prima volta, siamo stati in grado di approfondire la conoscenza delle vendite a livello di categoria. (799 words, Dec 17, 2019) - [Informe sobre Black Friday 2019: Los productos de Salud y Belleza registraron el mayor número de ventas, con un aumento del 464% | ES - Criteo](/content/es/blog/informe-sobre-black-friday-2019/index.html): Hemos trabajado a fondo para revolucionar la forma en la que procesamos los datos de las transacciones de Criteo Shopper Graph y, por primera vez, hemos logrado segmentar las ventas a nivel de categoría. (806 words, Dec 17, 2019) - [注目を集める消費者インサイト。事例から見える、その効果とは？ | JP - Criteo.com](/content/jp/blog/e6-b3-a8-e7-9b-ae-e3-82-92-e9-9b-86-e3-82-81-e3-82-8b-e6-b6-88-e8-b2-bb-e8-80-85-e3-82-a4-e3-83-b3-e3-82-b5-e3-82-a4-e3-83-88-e3-80-82-e4-ba-8b-e4-be-8b-e3-81-8b-e3-82-89-e8-a6-8b-e3-81-88-e3-82-8b.html): 消費者起点のマーケティングがますます重要度を高める中、消費者インサイトの活用に注目が集まっています。今回は、消費者インサイトとは何かをおさらいし、その活用事例をみていきましょう。 (23 words, Dec 16, 2019) - [Réponses aux cinq grandes questions sur la CCPA | FR - Criteo.com](/content/fr/blog/reponses-aux-cinq-grandes-questions-sur-la-ccpa/index.html): Dans cet article, découvrez les principaux points à connaître sur la loi californienne sur la protection de la vie privée des consommateurs (CCPA). (974 words, Dec 16, 2019) - [The Top 5 Questions About CCPA, Answered | Criteo](/content/blog/ccpa-faqs/index.html): In this post, we’ll tackle a few aspects every business should know about the California Consumer Privacy Act (CCPA). (759 words, Dec 16, 2019) - [Antworten auf die wichtigsten fünf Fragen zu CCPA | DE - Criteo.com](/content/de/blog/antworten-auf-die-wichtigsten-fuenf-fragen-zu-ccpa/index.html): In diesem Beitrag gehen wir auf einige Aspekte ein, die jedes Unternehmen über den California Consumer Privacy Act (CCPA) wissen sollte. (787 words, Dec 16, 2019) - [Direct Bidder for App di Criteo: un nuovo modo per monetizzare l’app inventory per editori | IT - Criteo](/content/it/blog/direct-bidder-for-app-di-criteo/index.html): Questo nuovo prodotto aiuta gli editori a massimizzare la revenue da app senza incorrere in commissioni di transazione non chiare sull’app inventory o goffe tecnologie back end. (601 words, Dec 12, 2019) - [3 brand di cosmetica dal content marketing impeccabile | IT - Criteo](/content/it/blog/beauty-contenuti-marketing-strategie/index.html): Per farsi notare vincendo il “rumore digitale” da cui oggi sono bombardati gli shopper, i principali brand stanno immaginando modi per personalizzare le loro modalità di commercializzazione. Alcune delle tattiche più innovative stanno attirando l’attenzione a un’area in particolare: content marketing per la bellezza. (1,056 words, Dec 12, 2019) - [I 10 Account Instagram di brand di bellezza che ci stanno più a cuore | IT - Criteo](/content/it/blog/bellezza-brand-instagram-marketing/index.html): Scopri che cosa stanno facendo questi 10 brand della cosmetica per trasformare i loro account di Instagram in centrali di marketing. Consiglio: è la modalità che conta, più delle belle figure. (1,043 words, Dec 12, 2019) - [Criteo Direct Bidder para App Uma nova maneira de monetizar o inventário de apps para publishers | BR - Criteo.com](/content/br/blog/criteo-direct-bidder-para-app/index.html): Este novo produto ajuda os publishers a maximizar a receita do app sem taxas de transação obscuras no inventário e sem tecnologias obsoletas de back-end. (595 words, Dec 12, 2019) - [【開催報告】Criteo　Commerce　Forum　Tokyo | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91criteo-e3-80-80commerce-e3-80-80forum-e3-80-80tokyo.html): Criteo東京オフィスでは、去る11月22日（金）、主にリテーラーの皆様を対象とした初めてのイベント「Criteo　Commerce　Forum」を開催しました。 (51 words, Dec 11, 2019) - [I retailer sono attualmente troppo cauti per entrare in concorrenza con Amazon nel 2020: è ora di cambiare | IT - Criteo](/content/it/blog/come-tutti-i-rivenditori-can-concorrenza-con-amazon.html): In un mondo orientato al prezzo e alla comodità, i retailer devono modificare il loro modo di gestire le attività di ecommerce, per non rischiare di perdere sempre più vendite, avvantaggiando Amazon. (686 words, Dec 11, 2019) - [コンテンツマーケティングを極めたビューティブランド3社 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-b3-e3-83-86-e3-83-b3-e3-83-84-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-92-e6-a5-b5-e3-82-81-e3-81-9f-e3-83-93-e3-83-a5-e3-83-bc-e3-83-86-e3-82-a3-e3-83-96.html): 膨大なデジタルノイズが買い物客を圧倒する中で、トップブランドはパーソナライゼーションを駆使して自社の商品をより際立たせる方法を模索しています。美容業界では、コンテンツマーケティングという革新的な戦術で、多くのファンを魅了しています。 (48 words, Dec 10, 2019) - [2019年はブラックフライデー、サイバーマンデーともに オンライン売上過去最高を記録！売れたのは何？ | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-81-af-e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc-e3-80-81-e3-82-b5-e3-82-a4-e3-83-90-e3-83-bc-e3-83-9e-e3-83-b3-e3-83-87-e3-83-bc-e3-81-a8.html): サイバーマンデーともにオンラインで過去最高の売上を記録したと報じられています。今年はどのくらいの売上があったのか、そして何が売れたのかを見ていきましょう。 (82 words, Dec 10, 2019) - [Do primeiro clique à compra em 10 passos | BR - Criteo.com](/content/br/blog/do-primeiro-clique-a-compra-em-10-passos/index.html): Quer vender mais no seu e-commerce? Siga esses 10 passos e se prepare para ótimos resultados! Clique aqui e confira. (1,651 words, Dec 10, 2019) - [10 cuentas de Instagram de marcas de belleza que nos enamoran | ES - Criteo](/content/es/blog/belleza-marca-instagram-marketing/index.html): Retargeting en Instagram: Descubre cómo estas 10 marcas de belleza están convirtiendo sus cuentas de Instagram en potentes motores de marketing. Pista: el secreto está en mucho más que colgar fotos bonitas. (1,137 words, Dec 10, 2019) - [Отчет о Черной пятнице 2019: товары для красоты и здоровья лидируют с + 464 % продаж | RU - Criteo.com](/content/ru/blog/d0-be-d1-82-d1-87-d0-b5-d1-82-d0-be-d1-87-d0-b5-d1-80-d0-bd-d0-be-d0-b9-d0-bf-d1-8f-d1-82-d0-bd-d0-b8-d1-86-d0-b5-2019.html): Мы усердно работали над обработкой данных транзакций Черной пятницы, и в этом году нам удалось углубиться в продажи на уровне категорий. (854 words, Dec 10, 2019) - [Black Friday 2019: Kosmetik & Gesundheit ist mit einem Plus von 450 % stärkste Produktkategorie | DE - Criteo.com](/content/de/blog/black-friday-2019-report/index.html): Wir sind tief in die Transaktionsdaten vom Black Friday dieses Jahres eingetaucht. Hier unsere wichtigsten Erkenntnisse. (829 words, Dec 10, 2019) - [Direct Bidder para App de Criteo: Una nueva manera de monetizar el inventario de apps para publishers | ES - Criteo](/content/es/blog/direct-bidder-para-app-de-criteo/index.html): Este nuevo producto ayuda a los publishers a maximizar los ingresos In App, sin comisiones por transacciones poco claras en el inventario de aplicaciones o en la pesada tecnología de back-end. (596 words, Dec 10, 2019) - [3 marcas de belleza que hacen un marketing de contenidos perfecto | ES - Criteo](/content/es/blog/3-marcas-de-belleza-que-hacen-un-marketing-de-contenidos-perfecto.html): Para abrirse paso entre todo el ruido digital al que están expuestos los consumidores hoy en día, las principales marcas están investigando nuevas maneras de personalizar la forma en la que hacen el marketing de sus productos. Algunas de las tácticas más innovadoras están llamando la atención hacia un área en particular: el marketing de contenidos sobre belleza. (970 words, Dec 10, 2019) - [Criteoのアプリ向けDirect Bidder: パブリッシャーがアプリインベントリを収益化するための新たな方法 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-ae-e3-82-a2-e3-83-97-e3-83-aa-e5-90-91-e3-81-91direct-bidder.html): Criteoのアプリ向けDirect Bidderは不透明な取引コストや重いバックエンド処理をなくして、パブリッシャーがアプリ経由の収益を最大化できるようサポートします。 (58 words, Dec 9, 2019) - [Criteo Direct Bidder pour appli : l’art de [bien] monétiser ses inventaires quand on est éditeur | FR - Criteo.com](/content/fr/blog/criteo-direct-bidder-pour-appli/index.html): Criteo Direct Bidder pour application maximise vos revenus sans imposer de frais de transaction opaques sur vos inventaires, ni de technologies de back-end latentes. (573 words, Dec 9, 2019) - [ad:tech Tokyo2019 出展報告 | JP - Criteo.com](/content/jp/blog/adtech-tokyo2019-e5-87-ba-e5-b1-95-e5-a0-b1-e5-91-8a.html): 今年で11回目の開催となったad:tech Tokyoは、アジア最大級のマーケティングカンファレンスで、日本国内はもちろん世界各地から広告主、エージェンシー、ソリューションプロバイダー、メディアなど、各ジャンルのマーケターが集まることで知られています。 (74 words, Dec 4, 2019) - [Los retailers están siendo demasiado cautelosos para poder competir con Amazon en 2020. ¡Es momento de cambiarlo! | ES - Criteo](/content/es/blog/como-todos-los-minoristas-pueden-competir-con-amazon.html): Los retailers tienen que cambiar la forma en la que gestionan sus negocios de ecommerce en un mundo centrado en los precios y la comodidad, o se arriesgan a perder más ventas en favor de Amazon. (1,337 words, Dec 4, 2019) - [Setor de Viagens 2020: em que prestar atenção (segundo Philip Wolf, da Phocuswright) | BR - Criteo.com](/content/br/blog/setor-de-viagens-2020-segundo-philip-wolf-da-phocuswright.html): Philip Wolf, fundador da Phocuswright, compartilhou sua expertise e insights sobre o setor de viagens durante o evento Criteo Travel Connect realizado em Barcelona. (602 words, Dec 3, 2019) - [8 Personas, 8 Países: Lo que revelan los datos sobre esta Temporada de Fiestas en Europa | ES - Criteo](/content/es/blog/marketing-personas-europe/index.html): Perfil Buying Persona de Europa: Te describimos 8 buying personas, una por cada país europeo; esto puede guiarte en el diseño de tus programas de marketing para esta Temporada de Fiestas. (1,376 words, Dec 3, 2019) - [Amazon과 경쟁에서 지나치게 소극적인 리테일러들에게 2020년은 변화의 시기입니다 | KR - Criteo](/content/kr/blog/amazon-ea-b3-bc-ea-b2-bd-ec-9f-81-ec-97-90-ec-84-9c-ec-a7-80-eb-82-98-ec-b9-98-ea-b2-8c-ec-86-8c-ea-b7-b9-ec-a0-81-ec-9d-b8-eb-a6-ac-ed-85-8c-ec-9d-bc-eb-9f-ac-eb-93-a4-ec-97-90-ea-b2-8c-2020.html): 가격과 편리함이 지배하는 세상에서, 리테일러들은 이커머스 비즈니스를 운영하는 방식을 전환해야 합니다. 그렇지 않으면 Amazon에게 더 많은 매출을 빼앗길 위험을 감수해야 합니다. (822 words, Dec 2, 2019) - [Come evolvono i consumatori italiani? | IT - Criteo](/content/it/blog/come-evolvono-i-consumatori-italiani/index.html): Crescono gli italiani utilizzano sempre di più punti di contatto digitali per informarsi e acquistare prodotti e servizi, mentre canali fisici e digitali sono sempre più integrati. (780 words, Dec 2, 2019) - [3 tendencias en Retail Media para esta Temporada de Fiestas y algunos consejos para las marcas | ES - Criteo](/content/es/blog/3-tendencias-en-retail-media-para-esta-temporada-de-fiestas-y-algunos-consejos-para-las-marcas.html): Esta Temporada de Fiestas, los consumidores no comprarán todos sus regalos en un único retailer o marketplace. Te contamos cómo deben prepararse todas las marcas. (924 words, Nov 27, 2019) - [8 профилей, 8 стран: что говорят данные о праздничном сезоне в Европе? | RU - Criteo.com](/content/ru/blog/marketing-personas-europe/index.html): В нашем исследовании мы разобрали восемь профилей, по одному на разные страны Европы, чтобы помочь вам задать правильное направление для ваших маркетинговых программ в праздничный сезон. (1,115 words, Nov 25, 2019) - [El Singles Day en España | ES - Criteo](/content/es/blog/el-singles-day-en-espana/index.html): El Singles Day en España. El año pasado España fue el segundo país dónde se registraron más comprasese día. Criteo te lo cuenta todo. (514 words, Nov 25, 2019) - [IAB Forum, cresce la pubblicità online ma anche lo sbilanciamento a favore degli OTT | IT - Criteo](/content/it/blog/iab-forum-cresce-la-pubblicita-online-ma-anche-lo-sbilanciamento-a-favore-degli-ott.html): I numeri e le previsioni della pubblicità online e le riflessioni sul predominio degli OTT (585 words, Nov 23, 2019) - [Gen Z’s Favorite Social Networks: YouTube, Instagram, Snapchat](/content/es/blog/gen-z-redes-sociales/index.html): La Generación Z es la primera generación en crecer con Internet como parte de su rutina diaria. Puesto que los integrantes más jóvenes de la Gen Z están en su adolescencia, muchos han crecido también en un mundo en el que las redes sociales siempre han formado parte de sus vidas. (711 words, Nov 23, 2019) - [【開催報告】Criteo App Install ローンチイベント | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91criteo-app-install-e3-83-ad-e3-83-bc-e3-83-b3-e3-83-81-e3-82-a4-e3-83-99-e3-83-b3.html): 変化の激しい広告市場の中で、今、最も成長著しいのがモバイルアプリ広告です。Criteo東京オフィスでは、去る11月19日、日本におけるモバイルアプリ広告の現状とCriteoのアプリソリューションを紹介するイベント「Criteo App Install ローンチイベント」を開催、モバイルアプリ広告の効果的な活用を呼びかけました。 (49 words, Nov 21, 2019) - [8 tipi, 8 Paesi: che cosa dicono i dati sulla stagione delle festività in Europa | IT - Criteo](/content/it/blog/che-cosa-dicono-i-dati-sulla-stagione-delle-festivita-in-europa.html): Nella nostra ricerca, abbiamo sviluppato otto “tipi” di consumatore, uno per ogni Paese europeo, che possono essere utili a indirizzare correttamente i tuoi programmi di marketing per la stagione delle Festività. (1,385 words, Nov 20, 2019) - [Predictive Bidding - Valoración del comprador - Ad Tech en profundidad | ES - Criteo](/content/es/blog/explained-predictive-bidding-valuing-the-shopper/index.html): El Criteo AI Engine se basa en tecnología de machine learning, que utiliza el activo de datos abierto sobre compradores más grande del mundo, para impulsar la optimización de maneras que la gestión manual de campañas jamás podrá igualar. Un ejemplo perfecto de esto es Predictive Bidding, una funcionalidad del Criteo AI Engine que calcula la puja correcta en cada subasta para cada posible unidad de inventario de anuncios que podría ayudarte a llegar a tus compradores. (271 words, Nov 20, 2019) - [Shopping di fine anno: i dati Criteo e i consigli per i retailer | IT - Criteo](/content/it/blog/shopping-di-fine-anno-i-dati-criteo-e-i-consigli-per-i-retailer.html): I dati, gli approfondimenti e le tendenze: la guida per i retailer per massimizzare i risultati dello shopping di fine anno. (1,215 words, Nov 20, 2019) - [Retailers Are Being Too Cautious to Compete with Amazon in 2020—It's Time to Change That | Criteo](/content/blog/how-all-retailers-can-compete-with-amazon/index.html): Retailers have to change the way they run their ecommerce businesses in our price- and convenience-driven world, or risk losing more sales to Amazon. (584 words, Nov 20, 2019) - [【参加報告】Criteo Pour Dentsu | JP - Criteo.com](/content/jp/blog/e3-80-90-e5-8f-82-e5-8a-a0-e5-a0-b1-e5-91-8a-e3-80-91criteo-pour-dentsu.html): Criteoは、去る10月28日、東京・汐留の電通ホールにて行われた電通デジタル主催のイベント「Criteo Pour Dentsu」に参加いたしました。 (32 words, Nov 19, 2019) - [AIでマーケターの仕事はどうなる？ | JP - Criteo.com](/content/jp/blog/ai-e3-81-a7-e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e3-81-ae-e4-bb-95-e4-ba-8b-e3-81-af-e3-81-a9-e3-81-86-e3-81-aa-e3-82-8b-ef-bc-9f.html): 「このままAIの活用が進めば、マーケターの役割はAIにとってかわられてしまう」という説もあるほどですが、果たして本当なのでしょうか？今回は、AIがマーケターの仕事にどんな影響を与えつつあるのか、実際のAI活用例をもとに見ていきましょう。 (35 words, Nov 19, 2019) - [Cinco maneiras de aumentar as vendas in-app na temporada de fim de ano | BR - Criteo.com](/content/br/blog/cinco-maneiras-de-aumentar-as-vendas-in-app-na-temporada-de-fim-de-ano.html): O volume de vendas in-app será imenso neste fim de ano. Confira cinco dicas para ver a mágica do Natal acontecer no seu aplicativo. (594 words, Nov 19, 2019) - [3 trend delle festività per il Retail e buoni consigli per i brand | IT - Criteo](/content/it/blog/3-trend-delle-festivita-per-il-retail-e-buoni-consigli-per-i-brand.html): Durante questa stagione delle festività le persone non acquisteranno tutti i loro regali da un solo retailer o marketplace. Ecco come dovrebbe prepararsi ogni brand. (1,180 words, Nov 19, 2019) - [今年のホリデーシーズンにアプリ内コンバージョンを増やすための5つのヒント | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e5-b9-b4-e3-81-ae-e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e3-81-ab-e3-82-a2-e3-83-97-e3-83-aa-e5-86-85-e3-82-b3-e3-83-b3-e3-83-90-e3-83-bc-e3-82-b8-e3-83-a7.html): 今年のホリデーシーズンは、アプリ経由の売上が増加するでしょう。アプリに「ホリデーマジック」をかけるための5つのヒントをご紹介します。 (63 words, Nov 18, 2019) - [5 modi di generare più vendite in-app durante queste festività | IT - Criteo](/content/it/blog/5-modi-di-generare-piu-vendite-in-app-durante-queste-festivita.html): Durante queste festività le vendite in-app saranno imponenti. Scopri 5 consigli per fare in modo che la tua app sia protagonista durante le festività. (441 words, Nov 18, 2019) - [[RESEARCH] La nascita del consumatore consapevole: valori dei brand e fedeltà in Europa | IT - Criteo](/content/it/blog/la-nascita-del-consumatore-consapevole-valori-dei-brand-e-fedelta-in-europa.html): Una ricerca sulla fedeltà dei consumatori mostra che oggi essi sono meno fedeli e hanno maggiore interesse nei valori del brand. Ed ecco la suddivisione a livello di Paese. (847 words, Nov 18, 2019) - [[INVESTIGACIÓN] El auge del consumidor consciente: Valores de marca y fidelización en Europa | ES - Criteo](/content/es/blog/el-auge-del-consumidor-consciente-valores-de-marca-y-fidelizacion-en-europa.html): Los estudios sobre fidelización de consumidores muestran que estos son menos fieles y están más interesados en los valores de la marca. Te los explicamos de manera detallada por países. (913 words, Nov 18, 2019) - [Sector de los viajes en 2020: Aspectos que tener presentes, según Philip Wolf de Phocuswright | ES - Criteo](/content/es/blog/philip-wolf-entrevista/index.html): Qué le depara el futuro al sector de los viajes: El fundador de Phocuswright, Philip Wolf, compartió su experiencia y conocimientos sobre el sector Viajes en el evento Travel Connect de Criteo en Barcelona. (859 words, Nov 18, 2019) - [Criteo es clasificada como una Solución de Publicidad Multicanal líder en el Informe de Otoño de G2 Crowd de 2019 | ES - Criteo](/content/es/blog/criteo-es-clasificada-como-una-solucion-de-publicidad-multicanal-lider-en-el-informe-de-otono-de-g2-crowd-de-2019.html): En Criteo nos alegramos de anunciar que una vez más hemos recibido calificaciones muy altas, que nos han llevado a ser clasificados como la 2ª mejor Solución de Publicidad Multicanal. (192 words, Nov 18, 2019) - [5 maneras para maximizar las ventas in-app estas Fiestas | ES - Criteo](/content/es/blog/5-maneras-para-maximizar-las-ventas-in-app-estas-fiestas.html): El número de ventas "in-app" será muy elevado estas fiestas. Compartimos contigo 5 consejos sobre cómo asegurarte de que tu app lleve a los hogares la magia de las fiestas. (978 words, Nov 18, 2019) - [¿Todavía no utilizas videomarketing? | ES - Criteo](/content/es/blog/todavia-no-utilizas-videomarketing/index.html): Si un 81% de las marcas ya están utilizando el videomarketing es que estamos ante una tendencia no relevante sino dominante ahora mismo entre las estrategias de venta. (834 words, Nov 18, 2019) - [El costumer journey durante la temporada de fiestas | ES - Criteo](/content/es/blog/el-costumer-journey-durante-la-temporada-de-fiestas.html): El costumer journey es impredecible, especialmente en torno a la Navidad. (348 words, Nov 18, 2019) - [Como aumentar as vendas do Natal com publicidade full-funnel | BR - Criteo.com](/content/br/blog/como-aumentar-as-vendas-do-natal-com-publicidade-full-funnel.html): A jornada de cada consumidor é diferente, o que significa que cada experiência também precisa ser diferente. Veja como impactar os consumidores neste Natal em cada ponto do funil. (979 words, Nov 15, 2019) - [Temporada festiva: principales tendencias para los profesionales del marketing | ES - Criteo](/content/es/blog/temporada-festiva-principales-tendencias-para-los-profesionales-del-marketing.html): Principales tendencias para los profesionales del marketing estas Fiestas. Black Friday llega más tarde que el año pasado y no solo se concentra en el viernes, sino también en los días posteriores. Es importante tener en cuenta el comportamiento del cliente y saber en qué fase está (exploración, consideración o conversión) para diseñar las campañas de marketing. (564 words, Nov 15, 2019) - [Una época de oportunidades: 8 festividades que todo profesional del marketing en EMEA debería conocer | ES - Criteo](/content/es/blog/8-festividades-que-todo-profesional-del-marketing-en-emea-deberia-conocer.html): Cuando pensamos en el ecommerce durante el Q4, los profesionales del marketing solemos empezar planificando la Navidad. Pero hay muchos otros días especiales en EMEA. (511 words, Nov 14, 2019) - [Novedades sobre las actualizaciones de otoño de Criteo: Mayor control, nuevas audiencias y mucho más | ES - Criteo](/content/es/blog/novedades-sobre-las-actualizaciones-de-otono-de-criteo.html): Actualización de productos: Conoce las últimas novedades de Criteo para este Otoño 2019, que ya están disponibles para todos nuestros clientes. A continuación te resumimos lo último de lo último. (978 words, Nov 14, 2019) - [How Expedia Brings the World Within Reach | Criteo](/content/blog/how-expedia-brings-the-world-within-reach/index.html): It’s a big world out there, but through the intelligent use of data, Expedia is helping customers see the world. (244 words, Nov 14, 2019) - [Cómo aumentar las ventas durante la Temporada de Fiestas con publicidad full-funnel | ES - Criteo](/content/es/blog/como-aumentar-las-ventas-durante-la-temporada-de-fiestas-con-publicidad-full-funnel.html): Metadescripción: El proceso de compra de cada cliente es diferente, lo que significa que cada experiencia publicitaria debe ser diferente. Te explicamos cómo llegar a los consumidores estas fiestas en cada una de las fases. (1,063 words, Nov 13, 2019) - [¿Cuál es la diferencia entre CPC y CPM?](/content/es/blog/cual-es-la-diferencia-entre-cpc-y-cpm/index.html): CPM implica un pago de $2 por cada 1000 impresiones, mientras que CPC significa que el pago se realiza solo cuando los usuarios hacen clic (511 words, Nov 13, 2019) - [2019年度 G2 Crowd秋季レポート：Criteo、クロスチャネル広告ソリューションのリーダー企業に選出 | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e5-ba-a6-g2-crowd-e7-a7-8b-e5-ad-a3-e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88.html): Criteoは今回も高い評価を獲得し、クロスチャネル広告ソリューション第2位に選ばれたことを、ここにご報告いたします。 (64 words, Nov 13, 2019) - [[FORSCHUNG] Der Aufstieg des bewussten Konsumenten: Markenwerte & Kundenbindung in Europa | DE - Criteo.com](/content/de/blog/forschung-der-aufstieg-des-bewussten-konsumenten-markenwerte-kundenbindung-in-europa.html): Unsere Forschung zur Kundenbindung zeigt: Konsumenten sind immer weniger markentreu und messen den Brand-Werten eine zunehmend größere Bedeutung bei. Hier findet ihr unsere Aufschlüsselung nach Ländern. (773 words, Nov 13, 2019) - [Millennials vs Gen Z: 4 Differences in What They Care About](/content/it/blog/millennials-vs-gen-z/index.html): Oggi, un nuovo gruppo di consumatori sta catturando l’attenzione. La Gen Z è finalmente cresciuta, usurpando il popolare status dei Millennial e rubando l’attenzione dei brand di tutto il mondo. Ecco tutto quello che devi sapere su quello in cui credono. (1,021 words, Nov 11, 2019) - [La stagione delle opportunità: 8 festività che ogni marketer di EMEA dovrebbe conoscere | IT - Criteo](/content/it/blog/la-stagione-delle-opportunita-8-festivita-che-ogni-marketer-di-emea-dovrebbe-conoscere.html): Pensando alle vendite online del quarto trimestre, i marketer normalmente iniziano a pianificare solo per Natale. Ma ci sono molti altri giorni speciali in EMEA. (946 words, Nov 11, 2019) - [Come incrementare le vendite della stagione natalizia con la pubblicità full funnel | IT - Criteo](/content/it/blog/come-incrementare-le-vendite-della-stagione-natalizia-con-la-pubblicita-full-funnel.html): Ogni customer journey è diverso, quindi ogni esperienza pubblicitaria deve essere diversa. Ecco come raggiungere gli shopper delle festività in ogni fase. (1,020 words, Nov 11, 2019) - [[Interactive] Istantanea sullo shopping stagionale I trend del quarto trimestre nel mondo | IT - Criteo](/content/it/blog/istantanea-sullo-shopping-stagionale-i-trend-del-quarto-trimestre-nel-mondo.html): See detailed stats on peak shopping moments. Simply select a world region, then choose a country to dive into the data. (659 words, Nov 11, 2019) - [L’ottimizzazione delle creatività dinamiche (DCO+) come funzionano gli annunci personalizzati in tempo reale | IT - Criteo](/content/it/blog/lottimizzazione-delle-creativita-dinamiche-dco-come-funzionano-gli-annunci-personalizzati-in-tempo-reale.html): Che cos’è l’ottimizzazione delle creatività dinamiche (Dynamic Creative Optimization+, DCO+) e come funziona? Scopri tutto quello che devi sapere sulla DCO e perché è un componente importante del marketing personalizzato. (1,290 words, Nov 11, 2019) - [秋の製品リリース：コントロール機能の改良、新規オーディエンス機能など | JP - Criteo.com](/content/jp/blog/e7-a7-8b-e3-81-ae-e8-a3-bd-e5-93-81-e3-83-aa-e3-83-aa-e3-83-bc-e3-82-b9.html): Today, we’re thrilled to announce Criteo’s Fall 2019 product updates are available to customers globally. Here's a snapshot of the latest. (79 words, Nov 8, 2019) - [Aggiornamenti sulla Release di Criteo per l’autunno: maggiore controllo, nuove audience e altro | IT - Criteo](/content/it/blog/aggiornamenti-sulla-release-di-criteo-per-lautunno/index.html): Oggi, siamo lieti di annunciare che in tutto il mondo sono disponibili gli aggiornamenti Fall 2019 dei prodotti di Criteo. Ecco una istantanea dei più recenti. (865 words, Nov 8, 2019) - [[Interactivo] Panorama de las compras navideñas: Tendencias alrededor del mundo para el Q4 | ES - Criteo](/content/es/blog/interactivo-panorama-de-las-compras-navidenas-tendencias-alrededor-del-mundo-para-el-q4.html): Consulta estadísticas detalladas sobre los principales momentos de compra. Solo tienes que seleccionar la región que te interese y luego escoger un país para obtener toda la información. (663 words, Nov 8, 2019) - [The Rise of the Conscious Consumer: Brand Values & Loyalty Across Europe   | Criteo](/content/blog/the-rise-of-the-conscious-consumer-brand-values-loyalty-across-europe.html): Research about consumer loyalty shows that consumers are less loyal and more interested in brand values. Here's the country-level breakdown. (753 words, Nov 8, 2019) - [Il 2019 Fall Report di G2 Crowd indica Criteo come soluzione pubblicitaria cross channel leader | IT - Criteo](/content/it/blog/il-2019-fall-report-di-g2-crowd-indica-criteo-come-soluzione-pubblicitaria-cross-channel-leader.html): Criteo ha il piacere di annunciare che ha ricevuto ancora una volta ottime valutazioni classificandosi come #2 Cross-Channel Advertising Solution. (208 words, Nov 8, 2019) - [[Data] Conoce las 3 fases del proceso de compra omnicanal durante la Temporada de Fiestas | ES - Criteo](/content/es/blog/compras-temporada-de-fiestas-omnicanal/index.html): Comportamientos de Compra Online y Offline: El último análisis de datos de Criteo muestran que hay 3 fases distintas en el comportamiento de los consumidores en tiendas físicas y online en el transcurso de la Temporada de compra del Q4. (1,187 words, Nov 8, 2019) - [Black Friday 2019: Principales categorías de productos por país | ES - Criteo](/content/es/blog/black-friday-2019-principales-categorias-de-productos-por-pais.html): Análisis de ventas On Offline de Black Friday: Descubre cuáles fueron las categorías de productos más vendidas durante Black Friday de 2018 por país, que te ayudarán a tomar las mejores deciciones con tu presupuesto de Marketing de este año. (661 words, Nov 7, 2019) - [【開催報告】Criteo Halloween party and All Hands | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91criteo-halloween-party-and-all-hands.html): Criteoでは社員同士のコミュニケーションを深め、より円滑に仕事が進められる社内環境醸成の一環として、毎月1度、全社員が集うイベントAll Handsを開催しています。10月はちょうど開催日が31日で、ハロウィンと重なったので、社内のフリースペースでハロィンパーティを行いました。 (72 words, Nov 7, 2019) - [Q&A: Renovating Home Improvement with Materialesdefabrica.com | Criteo](/content/blog/renovating-home-improvement-with-materialesdefabrica-com.html): Home improvement can be overwhelming for digital-first consumers. Materialesdefabrica.com helps them get their MacGyver on. (854 words, Nov 7, 2019) - [De olho nas placas da estrada. Como fazer campanhas altamente rentáveis na fase de Consideração da jornada de compra. | BR - Criteo.com](/content/br/blog/como-fazer-campanhas-altamente-rentaveis-na-fase-de-consideracao-da-jornada-de-compra.html): Não erre o caminho para se conectar com seus clientes. Clique e veja como a Criteo pode te ajudar a conhecer mais sobre ele. (790 words, Nov 6, 2019) - [[REPORT] La tua guida EMEA Festive Season 2019 è disponibile | IT - Criteo](/content/it/blog/la-tua-guida-emea-festive-season-2019-e-disponibile.html): Nel nostro ultimo report, aiutiamo i retailer a orientarsi nella stagione delle festività per ottenere il meglio dalle loro strategie e campagne di marketing. (638 words, Nov 6, 2019) - [インタラクティブレポート] ホリデーシーズンのショッピング: 世界の第4四半期のスナップショット | JP - Criteo.com](/content/jp/blog/e3-82-a4-e3-83-b3-e3-82-bf-e3-83-a9-e3-82-af-e3-83-86-e3-82-a3-e3-83-96-e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88-e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e3-81-ae-e3-82-b7.html): ショッピングシーズンのピークに関する分析データをまとめています。地域と国を選択して詳細をご覧ください。 (58 words, Nov 5, 2019) - [8 besondere Tage, die jeder Werbetreibende in EMEA kennen sollte | DE - Criteo.com](/content/de/blog/8-besondere-tage-die-jeder-werbetreibende-in-emea-kennen-sollte.html): Bei der Planung für das vierte Quartal haben die meisten Werbetreibenden zunächst das Weihnachtsfest im Auge. Doch im EMEA-Raum gibt es noch viele weitere besondere Tage. (243 words, Nov 5, 2019) - [App retargeting: come funziona e perché è necessario | IT - Criteo](/content/it/blog/app-retargeting-come-funziona-e-perche-e-necessario.html): Negli Stati Uniti il 71% delle vendite da mobile avviene in app e gli inserzionisti con una shopping app generano il 68% di transazioni su dispositivi mobili. (1,286 words, Nov 4, 2019) - [Gen Z’s Favorite Social Networks: YouTube, Instagram, Snapchat](/content/it/blog/i-social-network-preferiti-dalla-gen-z/index.html): La Gen Z è la prima generazione cresciuta con Internet come parte integrante della sua routine quotidiana. Poiché i più giovani Gen Zer sono adolescenti, molti sono cresciuti in un mondo in cui i social media erano sempre parte anche delle loro vite. (972 words, Nov 4, 2019) - [Criteo、消費増税前後の購買データ分析結果を発表 | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81-e6-b6-88-e8-b2-bb-e5-a2-97-e7-a8-8e-e5-89-8d-e5-be-8c-e3-81-ae-e8-b3-bc-e8-b2-b7-e3-83-87-e3-83-bc-e3-82-bf-e5-88-86-e6-9e-90-e7-b5-90-e6-9e-9c-e3-82-92-e7-99-ba-e8-a1-a8.html): Criteoでは、2019年8月1日～10月25日までの消費増税前後の消費者購買傾向を、2億以上のEC取引実績データの動向から分析し、消費者アンケートと照らし合わせてまとめた調査結果を、このほど発表いたしました。本ブログでは、この調査結果から読み取れるトレンドをピックアップしてご紹介します。 (26 words, Nov 4, 2019) - [開催報告「Publisher Connect 2019 アプリ内広告マネタイズの秘訣」 | JP - Criteo.com](/content/jp/blog/e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-8cpublisher-connect-2019-e3-82-a2-e3-83-97-e3-83-aa-e5-86-85-e5-ba-83-e5-91-8a-e3-83-9e-e3-83-8d-e3-82-bf-e3-82-a4-e3-82-ba-e3-81-ae-e7-a7-98-e8-a8-a3.html): Criteo東京オフィスでは、去る10月24日、パブリッシャーの皆様を対象にしたイベント「Publisher Connect 2019 アプリ内広告マネタイズの秘訣」を開催いたしました。 (87 words, Nov 1, 2019) - [How Feira da Madrugada SP Stays Connected with Customers | Criteo](/content/blog/how-feira-da-madrugada-sp-stays-connected-with-customers.html): For resellers, finding inventory can be a challenge. Here's how Feira da Madrugada became one of Brazil’s main channels for retailers. (893 words, Nov 1, 2019) - [The Season of Opportunity: 8 Holidays Every EMEA Marketer Should Know | Criteo](/content/blog/the-season-of-opportunity-8-holidays-every-emea-marketer-should-know.html): When we think about ecommerce in Q4, marketers usually start by planning for Christmas. But there are many other special days in EMEA. (788 words, Oct 30, 2019) - [Der Criteo EMEA-Weihnachtsreport 2019 ist da! | DE - Criteo.com](/content/de/blog/der-criteo-emea-weihnachtsreport-2019-ist-da/index.html): In unserem neuesten Report zeigen wir, wie Retailer ihre Marketing-Strategien und Werbekampagnen gestalten sollten, um die Chancen der Weihnachtssaison bestmöglich zu nutzen (665 words, Oct 29, 2019) - [Halloween y el ecommerce en España | ES - Criteo](/content/es/blog/halloween-y-el-ecommerce-en-espana/index.html): Halloween en España ya es sinónimo de brujas, de calabazas, de tarta de zanahoria, de disfraces y de eCommerce. Desde Criteo te damos los datos más relevantes. (646 words, Oct 29, 2019) - [Criteo Fall Release Updates: Increased Control, New Audiences, and More   | Criteo](/content/blog/criteo-fall-2019-product-updates/index.html): Today, we’re thrilled to announce Criteo’s Fall 2019 product updates are available to customers globally. Here's a snapshot of the latest. (819 words, Oct 29, 2019) - [[INFORME] Tu Guía de la Temporada de Fiestas de 2019 en EMEA ya está aquí | ES - Criteo](/content/es/blog/guia-de-la-temporada-de-fiestas-de-2019-en-emea/index.html): En nuestro último Informe, ayudamos a los retailers a planificar su trabajo durante la Temporada de Fiestas para lograr que sus estrategias y campañas de marketing sean más efectivas. (707 words, Oct 28, 2019) - [Qual a diferença entre CPC e CPM? | BR - Criteo.com](/content/br/blog/qual-a-diferenca-entre-cpc-e-cpm/index.html): Se você quer saber o que diferencia CMPs vs. CPCs, veio ao lugar certo. (720 words, Oct 28, 2019) - [Tendencias en viajes ecológicos 2020: Gen Z y posteriores | ES - Criteo](/content/es/blog/tendencias-en-viajes-ecologicos/index.html): Impacto medioambiental de los viajes: Nuestro estudio de Tendencias de viajes ecológicos 2020 te ayudará a hacer una estrategia de marketing más eco. Encuestamos a más de 13.000 viajeros de todo el mundo para saber más al respecto (595 words, Oct 23, 2019) - [Q&A: How Le Creuset started telling their own eCommerce story | Criteo](/content/blog/qa-le-creuset/index.html): How do legacy brands stand out and reach new audiences in the digital era? Here's how Le Creuset cooks up their eCommerce strategy. (826 words, Oct 23, 2019) - [オフィスの外に飛び出そう！ “Fun offsite BBQ Party”を開催 | JP - Criteo.com](/content/jp/blog/e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-81-ae-e5-a4-96-e3-81-ab-e9-a3-9b-e3-81-b3-e5-87-ba-e3-81-9d-e3-81-86-ef-bc-81-fun-offsite-bbq-party-e3-82-92-e9-96-8b-e5-82-ac.html): Criteo東京では、去る10月３日（木）の午後、社内イベント「Fun offsite BBQ Party」を開催しました！ (75 words, Oct 23, 2019) - [Targeting 101: Retargeting en búsquedas vs. Retargeting en sitios web | ES - Criteo](/content/es/blog/retargeting-en-busquedas-vs-retargeting-en-sitios-web.html): Aunque suenan parecidos, el retargeting en búsquedas y el retargeting en sitios web son dos estrategias muy diferentes. Vamos a echar un vistazo a cuándo utilizar cada uno de ellos. (612 words, Oct 23, 2019) - [Qual è la differenza tra CPC e CPM? | IT - Criteo](/content/it/blog/qual-e-la-differenza-tra-cpc-e-cpm/index.html): Se stai cercando che cosa distingue i CMP dai CPC, sei al posto giusto. (823 words, Oct 23, 2019) - [[Dati] Le 3 fasi del percorso di shopping omnichannel durante le festività | IT - Criteo](/content/it/blog/shopping-omnichannel-durante-le-festivita/index.html): Criteo data shows that there are three distinct phases between in-store and online consumer behavior as the Q4 shopping season progresses. (1,031 words, Oct 22, 2019) - [CPCとCPMの違いとは？ | JP - Criteo.com](/content/jp/blog/cpc-e3-81-a8cpm-e3-81-ae-e9-81-95-e3-81-84-e3-81-a8-e3-81-af-ef-bc-9f.html): CMPとCPCの違いについてご紹介します。これら2つの違いを正しく理解しておくことが重要です。 (53 words, Oct 22, 2019) - [Gen Z’s Favorite Social Networks: YouTube, Instagram, Snapchat](/content/jp/blog/z-e4-b8-96-e4-bb-a3-e3-81-8a-e6-b0-97-e3-81-ab-e5-85-a5-e3-82-8a-e3-81-aesns.html): Z世代は、インターネットが生活の一部となった世界に生まれた最初の世代です。最年少のZ世代はまだ10代で、彼らの多くはSNSが広く普及した環境で育ちました。 (50 words, Oct 21, 2019) - [ホリデーシーズン商戦スタート。 真の勝者は「クリスマス後」に決まる？ | JP - Criteo.com](/content/jp/blog/e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e5-95-86-e6-88-a6-e3-82-b9-e3-82-bf-e3-83-bc-e3-83-88-e3-80-82-e7-9c-9f-e3-81-ae-e5-8b-9d-e8-80-85-e3-81-af-e3-80-8c-e3-82-af.html): 2019年もあと2か月あまり。そろそろホリデーシーズンのトレンド予測ができる時期に入りました。 (15 words, Oct 20, 2019) - [Z世代のロイヤルティを獲得するには？ ～Criteo「旅行業界に関する調査」より | JP - Criteo.com](/content/jp/blog/z-e4-b8-96-e4-bb-a3-e3-81-ae-e3-83-ad-e3-82-a4-e3-83-a4-e3-83-ab-e3-83-86-e3-82-a3-e3-82-92-e7-8d-b2-e5-be-97-e3-81-99-e3-82-8b-e3-81-ab-e3-81-af-ef-bc-9f-ef-bd-9ecriteo-e3-80-8c-e6-97-85-e8-a1-8c.html): ロイヤルティプログラムを重視しないZ世代を引きつけるには、どのような方策が有効なのでしょうか？Criteoの調査では、その答えのヒントになりうる興味深い結果が得られました。 (43 words, Oct 17, 2019) - [Q&A: How Wolf & Badger’s marketplace helps independent designers thrive | Criteo](/content/blog/wolf-and-badger-q-a/index.html): For independent fashion brands, standing out against the big players can be challenging. Department stores or multi-brand retailers often focus more on big labels, leaving small brands without a platform to reach customers. Wolf & Badger launched to provide a place for emerging designers to share their unique and inspiring products. With more than 700+ […] (670 words, Oct 17, 2019) - [Lo que necesitas saber sobre las subastas de Primer Precio y Criteo | ES - Criteo](/content/es/blog/lo-que-necesitas-saber-sobre-las-subastas-de-primer-precio-y-criteo.html): Pujas de Primer y Segundo Precio: Conoce la definición y las diferencias en los tipos de puja y cómo Criteo los gestiona. (595 words, Oct 17, 2019) - [3 Things You Need to Know About the $3 Billion Mobile Gaming Ad Market    | Criteo](/content/blog/3-things-you-need-to-know-about-the-3-billion-mobile-gaming-ad-market.html):   Tetris, the “OG” of mobile games, was launched 25 years ago as a pre-installed game for the “Hagenuk MT-2000” (one of the very first smartphones). In 2019, the mobile gaming landscape has evolved into what is now the most profitable gaming ecosystem, surpassing PC and console. Mobile gaming is forecasted to generate nearly 96 billion dollars in revenue by 2022, making it an attractive space for marketers […] (743 words, Oct 16, 2019) - [Criteo 東京オフィスで働くことをお勧めする５つの理由 | JP - Criteo.com](/content/jp/blog/criteo-e6-9d-b1-e4-ba-ac-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-81-a7-e5-83-8d-e3-81-8f-e3-81-93-e3-81-a8-e3-82-92-e3-81-8a-e5-8b-a7-e3-82-81-e3-81-99-e3-82-8b-ef-bc-95-e3-81-a4-e3-81-ae-e7-90-86.html): Criteo東京オフィスでは現在、私たちと一緒に働く仲間を募集しています。Criteo社員にインタビューし、東京オフィスで働くことの魅力を５つのポイントにまとめました。 (73 words, Oct 16, 2019) - [広がるD2C、大手サイトを介さずに直接消費者にリーチ！ | JP - Criteo.com](/content/jp/blog/e5-ba-83-e3-81-8c-e3-82-8bd2c-e3-80-81-e5-a4-a7-e6-89-8b-e3-82-b5-e3-82-a4-e3-83-88-e3-82-92-e4-bb-8b-e3-81-95-e3-81-9a-e3-81-ab-e7-9b-b4-e6-8e-a5-e6-b6-88-e8-b2-bb-e8-80-85-e3-81-ab-e3-83-aa.html): Amazonや楽天といった大手のオンライン通販サイトを介さずに、消費者に直接リーチする「ダイレクト・トゥ・コンシューマー」（以下、D2C）とも言われる商流が日本でも勢いを増しつつあります。キリンビールや資生堂の取り組みを例に、その背景を探ってみましょう。 (44 words, Oct 16, 2019) - [Criteo、Gartnerのアドテク・マジック・クアドラント2019で「チャレンジャー」に | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81gartner-e3-81-ae-e3-82-a2-e3-83-89-e3-83-86-e3-82-af-e3-83-bb-e3-83-9e-e3-82-b8-e3-83-83-e3-82-af-e3-83-bb-e3-82-af-e3-82-a2-e3-83-89-e3-83-a9-e3-83-b3-e3-83-882019-e3-81-a7-e3-80-8c.html): Criteoのマルチプロダクト企業への進化を高評価「マジック・クアドラント2019」のアドテク市場で評価対象となった企業はCriteoを始め10社（前年比＋２）。 (58 words, Oct 16, 2019) - [[Webinar] Como alavancar os resultados de seu e-commerce com uma campanha full-funnel | BR - Criteo.com](/content/br/blog/webinar-como-alavancar-as-resultados-de-seu-e-commerce-com-uma-campanha-full-funnel.html): Confira o webinar que a Criteo e a VTEX apresentaram recentemente, com dicas de como otimizar campanhas e resultados de seu e-commerce através do uso de uma campanha full-funnel. (134 words, Oct 15, 2019) - [Así se prepara el mercado español para el último cuatrimestre del año | ES - Criteo](/content/es/blog/asi-se-prepara-el-mercado-espanol-para-el-ultimo-cuatrimestre-del-ano.html): En España, todo el comercio empieza a prepararse (si no está preparado ya) para esta temporada de ventas caótica y extenuante. (517 words, Oct 15, 2019) - [Las tendencias de la temporada de fiestas de 2019 | ES - Criteo](/content/es/blog/las-tendencias-de-la-temporada-de-fiestas-de-2019/index.html): Ya hay previsión de las tendencias de la temporada de fiestas de 2019. Al menos, sobre el papel. En Criteo tenemos todos los datos. (770 words, Oct 15, 2019) - [目前に迫るブラックフライデー：ホリデーシーズンを制するための3つのヒント | JP - Criteo.com](/content/jp/blog/e7-9b-ae-e5-89-8d-e3-81-ab-e8-bf-ab-e3-82-8b-e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc.html): は2019年のホリデーシーズンに向けてマーケターをサポートするために、毎年恒例のイベント「ブラックフライデーカウントダウン」をニューヨークのドリームダウンタウンホテルで開催しました。そのハイライトをご紹介します。 (62 words, Oct 15, 2019) - [Targeting 101: Search Retargeting vs. Website Retargeting | DE - Criteo.com](/content/de/blog/search-retargeting-vs-website-retargeting/index.html): Trotz der ähnlichen Bezeichnung sind Search-Retargeting und Website-Retargeting zwei sehr unterschiedliche Strategien. Hier erfahrt ihr, wie und wann ihr sie einsetzen solltet. (475 words, Oct 15, 2019) - [Как культовый гольф-бренд увеличил количество продаж на сайте на 1 000 % | RU - Criteo.com](/content/ru/blog/greg-norman-d0-ba-d0-be-d0-bb-d0-bb-d0-b5-d0-ba-d1-86-d0-b8-d1-8f-d0-bf-d0-be-d0-ba-d1-83-d0-bf-d0-ba-d0-b0.html): В 2016 ecommerce сайт бренда перевели в собственное управление, чтобы генерировать больше продаж и прибыли. (407 words, Oct 14, 2019) - [Holiday Trend 2019: perché la customer experience è più importante che mai | IT - Criteo](/content/it/blog/holiday-trends-2019/index.html): Tutti i suggerimenti e le tattiche per offrire una customer experience indimenticabile e fare in modo che i consumatori tornino anche dopo lo shopping natalizio. (823 words, Oct 11, 2019) - [Criteo no topo do AppsFlyer Performance Index IX Edition | BR - Criteo.com](/content/br/blog/criteo-no-topo-do-appsflyer-performance-index-ix-edition.html): Pelo terceiro ano consecutivo, a Criteo está entre as melhores fontes de mídia mobile na nona edição do AppsFlyer Performance Index. (200 words, Oct 9, 2019) - [祝・Criteo AI Lab1周年！フランスの財務大臣がLabを視察 | JP - Criteo.com](/content/jp/blog/e7-a5-9d-e3-83-bbcriteo-ai-lab1-e5-91-a8-e5-b9-b4-ef-bc-81-e3-83-95-e3-83-a9-e3-83-b3-e3-82-b9-e3-81-ae-e8-b2-a1-e5-8b-99-e5-a4-a7-e8-87-a3-e3-81-8clab-e3-82-92-e8-a6-96-e5-af-9f.html): Criteoがパリに開設した世界最先端の人工知能研究所・Criteo　AI Labは10月3日に創立1周年の記念のイベントを行い、Bruno Le Maire財務大臣をゲストにお迎えする機会に恵まれました。 (65 words, Oct 8, 2019) - [Criteo、AppsFlyerのパフォーマンスインデックス Edition IXで高評価を獲得 | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81appsflyer-e3-81-ae-e3-83-91-e3-83-95-e3-82-a9-e3-83-bc-e3-83-9e-e3-83-b3-e3-82-b9-e3-82-a4-e3-83-b3-e3-83-87-e3-83-83-e3-82-af-e3-82-b9-edition-ix-e3-81-a7-e9-ab-98-e8-a9-95-e4-be-a1.html): Criteoはこのたび、AppsFlyerのパフォーマンスインデックスにおいて、3年連続で最上位企業の1つに選ばれました。 (41 words, Oct 8, 2019) - [F&A mit Diana Chapman über „Conscious Leadership“ | DE - Criteo.com](/content/de/blog/fa-mit-diana-chapman-ueber-conscious-leadership/index.html): Im Rahmen der Criteo Speaker-Serie wird Diana Chapman am 9. Oktober in unserer Niederlassung in Boston über "Conscious Leadership" sprechen. (534 words, Oct 8, 2019) - [Conoce a nuestro equipo: Teresa Valenciaga, Senior Sales Manager | ES - Criteo](/content/es/blog/conoce-a-nuestro-equipo-teresa-valenciaga-senior-sales-manager.html): Teresa Valenciaga llegó a Criteo procedente del lado publisher y la venta de campañas de branding a grandes agencias de medios. Actualmente es Senior Sales Manager, a cargo de las principales agencias de España, con las que construye una relación basada en la confianza y la innovación. En su tiempo libre disfruta viajando, yendo de compras o leyendo, aunque acaba dedicando la mayor parte del tiempo a sus dos hijos pequeños. (654 words, Oct 8, 2019) - [Wie eine ikonische Golfmarke die Sales auf ihrer Website um 1.000 % gesteigert hat | DE - Criteo.com](/content/de/blog/wie-eine-ikonische-golfmarke-die-kaufabschluesse-auf-ihrer-website-um-1000-gesteigert-hat.html): In diesem Artikel stellen wir vor, wie die Greg Norman Connection ihren Onlineshop ins eigene Haus zurückholte und sich darauf konzentrierte, ihn zu einem wichtigen Vertriebskanal auszubauen. (505 words, Oct 8, 2019) - [Seasonal Shopping Snapshot: Q4 Trends Around the World | Criteo](/content/blog/q4seasonal-shopping-interactive-map/index.html): See detailed stats on peak shopping moments. Simply select a world region, then choose a country to dive into the data. (545 words, Oct 8, 2019) - [海外旅行予約に異変？年配者はネット、若者は・・・？ | JP - Criteo.com](/content/jp/blog/e6-b5-b7-e5-a4-96-e6-97-85-e8-a1-8c-e4-ba-88-e7-b4-84-e3-81-ab-e7-95-b0-e5-a4-89-ef-bc-9f-e5-b9-b4-e9-85-8d-e8-80-85-e3-81-af-e3-83-8d-e3-83-83-e3-83-88-e3-80-81-e8-8b-a5-e8-80-85-e3-81-af-e3-83-bb.html): 近年はインバウンドの盛況ぶりばかりが注目されている旅行業界ですが、逆に日本人の海外旅行事情には、どんな傾向が見られるのでしょうか？ (39 words, Oct 7, 2019) - [크리테오, LiveRamp의 IdentityLink Bidding 활용 | KR - Criteo](/content/kr/blog/criteo-liveramp-identitylink/index.html): 크리테오는 마케터들이 제휴매체사의 무료 콘텐츠를 통해 소비자와 연결할 수 있도록 만드는데 전념하고 있습니다. (493 words, Oct 7, 2019) - [Criteo、LiveRampのIdentityLinkとの連携を強化 | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81liveramp-e3-81-aeidentitylink-e3-81-a8-e3-81-ae-e9-80-a3-e6-90-ba-e3-82-92-e5-bc-b7-e5-8c-96.html): Criteoは、今後もマーケターがパブリッシャーの無料コンテンツを通じて消費者に効果的にアプローチし続けられるように取り組んでいます。 (31 words, Oct 7, 2019) - [ファーストプライスオークションへの移行とCriteoの取り組み | JP - Criteo.com](/content/jp/blog/e3-83-95-e3-82-a1-e3-83-bc-e3-82-b9-e3-83-88-e3-83-97-e3-83-a9-e3-82-a4-e3-82-b9-e3-82-aa-e3-83-bc-e3-82-af-e3-82-b7-e3-83-a7-e3-83-b3-e3-81-b8-e3-81-ae-e7-a7-bb-e8-a1-8c-e3-81-a8criteo-e3-81-ae.html): 業界全体がファーストプライスオークションに傾く中、Criteoがいかにしてファーストプライス、セカンドプライス、ハイブリッドオークションに適応しているかについてご説明します。 (40 words, Oct 4, 2019) - [[調査] 2020年のグリーントラベラー：旅行に関するZ世代の傾向 | JP - Criteo.com](/content/jp/blog/2020-e5-b9-b4-e3-81-ae-e3-82-b0-e3-83-aa-e3-83-bc-e3-83-b3-e3-83-88-e3-83-a9-e3-83-99-e3-83-a9-e3-83-bc-ef-bc-9a-e6-97-85-e8-a1-8c-e3-81-ab-e9-96-a2-e3-81-99-e3-82-8bz-e4-b8-96-e4-bb-a3-e3-81-ae.html): 環境への負荷を配慮する旅行者が増えています。そこで今回、Criteoは世界の旅行者1万3,000人を対象に調査を実施しました。その結果をご紹介します。 (52 words, Oct 3, 2019) - [Predictive Bidding – Determinando o valor do consumidor – Ad Tech | BR - Criteo.com](/content/br/blog/explained-predictive-bidding-valuing-the-shopper/index.html): Para maximizar seu budget e elevar o ROI, conheça o Predictive Bidding, a tecnologia de machine learning do Criteo AI Engine. Determine a chance que cada consumidor tem de se engajar, comprar e o provável valor do pedido. A Criteo é líder em ad tech, orientada para performance e diferentes metas de negócios. (184 words, Oct 2, 2019) - [AdTech erklärt – Predictive Bidding: Den Wert des Käufers einschätzen | DE - Criteo.com](/content/de/blog/explained-predictive-bidding-valuing-the-shopper/index.html): Wie findet Predictive Bidding genau die richtigen Käufer vor euch und spricht diese kosteneffizient an? In dieser Multimedia-Präsentation erfahrt ihr alles, was ihr dazu wissen müsst. (208 words, Oct 2, 2019) - [Q&A: How Readers.com helps customers see clearly | Criteo](/content/blog/qa-readers-com/index.html): We talk to Readers.com about how they're empowering their audience, and staying top of mind with a sophisticated customer journey. (996 words, Oct 2, 2019) - [La performance de Criteo saluée par Appsflyer pour la 3ème année consécutive | FR - Criteo.com](/content/fr/blog/la-performance-de-criteo-saluee-par-appsflyer-pour-la-3eme-annee-consecutive.html): Criteo sacré pour la troisième année consécutive par la neuvième édition de l'index de performance d'AppsFlyer. (189 words, Oct 1, 2019) - [コンテンツマーケティング戦略入門 | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-b3-e3-83-86-e3-83-b3-e3-83-84-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-88-a6-e7-95-a5-e5-85-a5-e9-96-80.html): 顧客に御社のブランドの魅力を効果的に伝えたいと思っていますか？コンテンツマーケティング戦略が功を奏せば、ブランドアウェアネスの向上や新規顧客の獲得、売上増加につながります。 (61 words, Oct 1, 2019) - [Cómo una emblemática marca de golf aumentó las ventas a través de su sitio web en un 1.000% | ES - Criteo](/content/es/blog/greg-norman-collection-compras/index.html): Greg Norman Collection: Te contamos cómo esta empresa aumentó sus ventas online en un 1000% gracias a las soluciones de Retargeting de Criteo. (540 words, Oct 1, 2019) - [Criteo erobert Spitzenpositionen im AppsFlyer Performance Index Edition IX | DE - Criteo.com](/content/de/blog/criteo-erobert-spitzenpositionen-im-appsflyer-performance-index-edition-ix.html): Auch in der neunten Ausgabe des AppsFlyer Performance Index erzielt Criteo Spitzenplätze – und das für das dritte Jahr in Folge. (309 words, Oct 1, 2019) - [Criteo saca el máximo partido de las pujas en IdentityLink de LiveRamp | ES - Criteo](/content/es/blog/criteo-liveramp-identitylink/index.html): IdentityLink de LiveRamp: en Criteo nos hemos centrado en la manera más sólida de garantizar a los profesionales del marketing que puedan conectarse con los consumidores a través del contenido gratuito de los publishers. (547 words, Sep 30, 2019) - [Criteo si classifica tra i primi posti dell’AppsFlyer Performance Index, IX Edizione | IT - Criteo](/content/it/blog/criteo-si-classifica-tra-i-primi-posti-dellappsflyer-performance-index.html): Per il terzo anno di seguito, Criteo guadagna una delle prime posizioni alla nona edizione dell’AppsFlyer Performance Index. (218 words, Sep 30, 2019) - [Criteo ocupa los primeros puestos en el Índice de Rendimiento de AppsFlyer, en su 9ª edición | ES - Criteo](/content/es/blog/criteo-ocupa-los-primeros-puestos-en-el-indice-de-rendimiento-de-appsflyer.html): Índice de Rendimiento de AppsFlyer: Criteo ocupa los primeros puestos en la novena edición de este índice, por tercer año consecutivo. (255 words, Sep 27, 2019) - [[Pesquisa] Turismo responsável e tendências para 2020: Geração Z e outros grupos | BR - Criteo.com](/content/br/blog/turismo-responsavel-e-tendencias-para-2020/index.html): Muitos dos viajantes de hoje são altamente conscientes quanto ao impacto que exercem no meio ambiente. Pesquisamos 13.000 pessoas no mundo todo para saber mais. (682 words, Sep 27, 2019) - [In che modo un iconico brand del golf ha incrementato del 1000% i completamenti di acquisti sul sito Web | IT - Criteo](/content/it/blog/greg-norman-collection-acquisti/index.html): Here's how Greg Norman Collection brought their eCommerce website in-house and focused on turning it into a legitimate sales driver. (527 words, Sep 27, 2019) - [[Investigación] 3 tendencias para la campaña navideña de este año | ES - Criteo](/content/es/blog/tendencias-para-la-campana-navidena/index.html): Llega el final del año y los especialistas en marketing se preparan para afrontar esta época decisiva, la campaña navideña (532 words, Sep 26, 2019) - [カスタマーエクスペリエンス向上には何が必要か？ | JP - Criteo.com](/content/jp/blog/e3-82-ab-e3-82-b9-e3-82-bf-e3-83-9e-e3-83-bc-e3-82-a8-e3-82-af-e3-82-b9-e3-83-9a-e3-83-aa-e3-82-a8-e3-83-b3-e3-82-b9-e5-90-91-e4-b8-8a-e3-81-ab-e3-81-af-e4-bd-95-e3-81-8c-e5-bf-85-e8-a6-81-e3-81-8b.html): デジタルマーケティング業界で「カスタマーエクスペリエンス」（以下、CX）向上の必要性が、さかんに指摘されています。 (23 words, Sep 24, 2019) - [超高速！５Gの登場で動画広告はどう変わる？ | JP - Criteo.com](/content/jp/blog/e8-b6-85-e9-ab-98-e9-80-9f-ef-bc-81-ef-bc-95g-e3-81-ae-e7-99-bb-e5-a0-b4-e3-81-a7-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-81-af-e3-81-a9-e3-81-86-e5-a4-89-e3-82-8f-e3-82-8b-ef-bc-9f.html): いよいよ2020年春に、５G（第５世代移動通信システム）の商用利用がスタートします。 (95 words, Sep 24, 2019) - [2019年 ホリデーシーズンのトレンド: 顧客体験がかつてないほど重視されている理由 | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-83-9b-e3-83-aa-e3-83-87-e3-83-bc-e3-82-b7-e3-83-bc-e3-82-ba-e3-83-b3-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89.html): 2019年のショッピングシーズンのトレンドを調査する中で、Criteoは「どうすればクリスマス以降にも顧客に戻ってきてもらえるだろうか？」と自問しました。Criteoの新しいレポートで、その方法を検討しています。 (53 words, Sep 24, 2019) - [Criteo nutzt das IdentityLink-Bidding von LiveRamp | DE - Criteo.com](/content/de/blog/criteo-nutzt-das-identitylink-bidding-von-liveramp/index.html): Bei Criteo konzentrieren wir uns auf die beste Methode, sicherzustellen, dass Werbetreibende über kostenlose Inhalte von Publishern mit ihren potentiellen Kunden in Kontakt treten können. (686 words, Sep 24, 2019) - [Was ihr über First-Price-Auktionen und Criteo wissen müsst | DE - Criteo.com](/content/de/blog/first-price-auktionen/index.html): Da die Branche sich zunehmend zu einem First-Price-Umfeld wandelt, zeigen wir hier, wie Criteo mit First-Price-, Second-Price- und Hybrid-Auktionen umgeht. (467 words, Sep 24, 2019) - [Il machine learning non solo per la personalizzazione: 6 modi con cui i marketer possono trarne vantaggio | IT - Criteo](/content/it/blog/personalizzazione-machine-learning/index.html): La personalizzazione del marketing è possibile solo con i dati. Ecco come i marketer possono trarre vantaggio dal machine learning. (727 words, Sep 24, 2019) - [Perché un solo retargeter è meglio di due | IT - Criteo](/content/it/blog/perche-un-solo-retargeter-e-meglio-di-due/index.html): Scopri i 3 motivi per cui l’utilizzo di più retargeter può danneggiare il risultato di una campagna e avere un impatto negativo sul tuo ROI. (394 words, Sep 24, 2019) - [Il targeting facile: search retargeting vs. site retargeting | IT - Criteo](/content/it/blog/search-vs-site-retargeting/index.html): Anche se sembrano simili, il search retargeting e il site retargeting sono due strategie molto diverse Diamo uno sguardo a come utilizzarle. (521 words, Sep 24, 2019) - [Conosci il team: Federico Trudu, Client Partner | IT - Criteo](/content/it/blog/conosci-il-team-federico-trudu-client-partner/index.html): Da Sales Manager Mid Market nell'ufficio di Barcellona a Client Partner Large Customer a Milano. L’esperto automotive di Criteo Italia, racconta la sua avventura. (900 words, Sep 24, 2019) - [Come creare un’efficace strategia di content marketing | IT - Criteo](/content/it/blog/come-creare-unefficace-strategia-di-content-marketing.html): Oggi, se sei un marketer è molto probabile che tu debba impegnarti molto a trovare un modo per raccontare la storia del tuo brand in modo coinvolgente e convincente. Se correttamente seguita, una strategia efficace di content marketing può potenziare la brand awareness, portare nuovi clienti, stimolare revenue. (1,244 words, Sep 24, 2019) - [インタビュー: 高級ブランド品業界に革命を起こしたThe Luxury Closet | JP - Criteo.com](/content/jp/blog/e9-ab-98-e7-b4-9a-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e5-93-81-e6-a5-ad-e7-95-8c-e3-81-ab-e9-9d-a9-e5-91-bd-e3-82-92-e8-b5-b7-e3-81-93-e3-81-97-e3-81-9fthe-luxury-closet.html): The Luxury Closet's CMO shares how they're disrupting the luxury industry, by tapping into the closets of the richest people in the world. (129 words, Sep 23, 2019) - [[Ricerca] 3 Tendenze per le vendite natalizie e la spesa marketing nel 2019 | IT - Criteo](/content/it/blog/natale-marketing-previsione/index.html): Gli esperti di marketing svelano le loro previsioni per le vendite e la spesa marketing per la stagione natalizia 2019. (399 words, Sep 23, 2019) - [Che cosa devi sapere sulle aste first price e su Criteo | IT - Criteo](/content/it/blog/che-cosa-devi-sapere-sulle-aste-first-price-e-su-criteo.html): In un momento in cui il settore evolve verso un ambiente first price, ecco come Criteo si avvia a gestire aste first price, second price e ibride. (548 words, Sep 23, 2019) - [[Ricerca] Tendenze del turismo sostenibile nel 2020: la Generazione Z e non solo | IT - Criteo](/content/it/blog/tendenze-del-turismo-sostenibile/index.html): Molti dei viaggiatori di oggi sono iper-coscienti del loro impatto sull’ambiente. Abbiamo intervistato 13.000 di loro nel mondo per saperne di più. (963 words, Sep 23, 2019) - [Criteo ottimizza l’IdentityLink Bidding di LiveRamp | IT - Criteo](/content/it/blog/criteo-ottimizza-lidentitylink-bidding-di-liveramp/index.html): In Criteo, ci focalizziamo sul modo migliore di garantire ai marketer la possibilità di connettersi ai consumatori grazie ai contenuti gratuiti degli editori. (746 words, Sep 23, 2019) - [Grüne Reisetrends 2020: Generation Z und darüber hinaus | DE - Criteo.com](/content/de/blog/gruene-reisetrends-2020/index.html): Viele der heutigen Reisenden sind sichere Auswirkungen auf die Umwelt mehr als deutlich bewusst. Wir haben 13.000 von ihnen befragt, um mehr über ihre zukünftigen Reisegewohnheiten zu erfahren. (841 words, Sep 23, 2019) - [ターゲティング101：検索リターゲティングとサイトリターゲティング | JP - Criteo.com](/content/jp/blog/e6-a4-9c-e7-b4-a2-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-a8-e3-82-b5-e3-82-a4-e3-83-88-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): 検索リターゲティングとサイトリターゲティングは一見よく似ていますが、その連略はまったく異なります。それぞれがどのように機能し、どのような状況での活用に適しているかを確認しておきましょう。 (79 words, Sep 20, 2019) - [機械学習によるパーソナライゼーションとその将来性：機械学習の６つのメリット | JP - Criteo.com](/content/jp/blog/e6-a9-9f-e6-a2-b0-e5-ad-a6-e7-bf-92-e3-81-ae-ef-bc-96-e3-81-a4-e3-81-ae-e3-83-a1-e3-83-aa-e3-83-83-e3-83-88.html): 機械学習を活用したマーケティングのパーソナライゼーションは、データがあってこそ実現できるものです。このブログでは、機械学習がもたらす様々なメリットについてご紹介します。 (46 words, Sep 20, 2019) - [Q&A: 럭셔리 업계를 혁신하고 있는 The Luxury Closet의 CMO | KR - Criteo](/content/kr/blog/qa-the-luxury-closet/index.html): The Luxury Closet의 CMO가 세상에서 가장 부유한 고객들의 옷장을 활용해 어떻게 명품 업계를 와해시키고 있는지 설명합니다. (616 words, Sep 19, 2019) - [Criteo is Evaluated in the Gartner 2019 Ad Tech Magic Quadrant | Criteo](/content/blog/criteo-gartner-magic-quadrant/index.html): From being mentioned last year to being positioned in the Challenger quadrant this year, Criteo is transforming into a multi-product company. (641 words, Sep 19, 2019) - [テレビの復活？コネクテッドTVとその広告の現状 | JP - Criteo.com](/content/jp/blog/e3-83-86-e3-83-ac-e3-83-93-e3-81-ae-e5-be-a9-e6-b4-bb-ef-bc-9f-e3-82-b3-e3-83-8d-e3-82-af-e3-83-86-e3-83-83-e3-83-89tv-e3-81-a8-e3-81-9d-e3-81-ae-e5-ba-83-e5-91-8a-e3-81-ae-e7-8f-be-e7-8a-b6.html): コネクテッドTV広告のメリットとは？ (26 words, Sep 19, 2019) - [改めて知っておきたいDMP活用の基本 | JP - Criteo.com](/content/jp/blog/e6-94-b9-e3-82-81-e3-81-a6-e7-9f-a5-e3-81-a3-e3-81-a6-e3-81-8a-e3-81-8d-e3-81-9f-e3-81-84dmp-e6-b4-bb-e7-94-a8-e3-81-ae-e5-9f-ba-e6-9c-ac.html): 今回のブログではDMPの基本的な役割と活用法についてまとめてみました。DMPとは何か、DMPを使えばどのようなことができるのかをおさらいしておきましょう。 (45 words, Sep 19, 2019) - [[調査] リターゲターを1社に絞るべき理由 | JP - Criteo.com](/content/jp/blog/e8-aa-bf-e6-9f-bb-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-82-bf-e3-83-bc-e3-82-921-e7-a4-be-e3-81-ab-e7-b5-9e-e3-82-8b-e3-81-b9-e3-81-8d-e7-90-86-e7-94-b1.html): リターゲティングをすでに利用している、あるいはこれから始めようとしているマーケターの多くが、1つの答えを探るためにさまざまなテストを繰り返しています。「リターゲターは1社に絞るべきか、それとも2社にするべきか？」の答えを探るために、さまざまなテストを繰り返しています。 (45 words, Sep 18, 2019) - [Criteo Leverages LiveRamp’s IdentityLink Bidding  | Criteo](/content/blog/criteo-liveramp-identitylink/index.html): At Criteo, we’re focused on the soundest way to ensure marketers can connect with consumers through free content from publishers. (668 words, Sep 18, 2019) - [Amigos por toda parte! | BR - Criteo.com](/content/br/blog/amigos-por-toda-parte/index.html): O Programa de Agências Parceiras da Criteo foi feito para a troca de ideias, soluções e conhecimentos, tudo para otimizar sua gestão de campanhas com nossas tecnologias Audience Match, Dynamic Retargeting e AI Engine. (632 words, Sep 17, 2019) - [Conheça a nova Criteo Ad Platform | BR - Criteo.com](/content/br/blog/criteo-ad-platform/index.html): Novas ferramentas e otimizações no Management Center, nossa interface de usuário de autoatendimento, estão ajudando os profissionais de marketing a ver melhores resultados. (421 words, Sep 17, 2019) - [リターゲターを1社に絞るべき理由 | JP - Criteo.com](/content/jp/blog/e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-82-bf-e3-83-bc-e3-82-921-e7-a4-be-e3-81-ab-e7-b5-9e-e3-82-8b-e3-81-b9-e3-81-8d-e7-90-86-e7-94-b1.html): 複数のリターゲターを使ってリターゲティングキャンペーンを実施すると、パフォーマンスやROIが低下してしまいます。その3つの理由をご説明します。 (73 words, Sep 17, 2019) - [Как построить эффективную стратегию контент-маркетинга | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d0-bf-d0-be-d1-81-d1-82-d1-80-d0-be-d0-b8-d1-82-d1-8c-d1-8d-d1-84-d1-84-d0-b5-d0-ba-d1-82-d0-b8-d0-b2-d0-bd-d1-83-d1-8e-d1-81-d1-82-d1-80-d0-b0-d1-82-d0-b5-d0-b3-d0-b8-d1-8e.html): Если вы являетесь маркетологом сегодня, скорее всего, вы много думаете о том, чтобы рассказать историю своего бренда привлекательным и убедительным образом. Если все сделано правильно, эффективная стратегия контент-маркетинга может повысить узнаваемость бренда, привлечь новых клиентов и увеличить прибыль. (1,018 words, Sep 16, 2019) - [What You Need to Know About First-Price Auctions and Criteo | Criteo](/content/blog/first-price-auctions/index.html): As the industry pivots to a first-price environment, here is how Criteo is taking on first-price, second-price, and hybrid auctions. (473 words, Sep 12, 2019) - [Ces 8 domaines où l’IA transforme déjà notre quotidien | FR - Criteo.com](/content/fr/blog/ces-8-domaines-ou-lia-transforme-deja-notre-quotidien.html): Criteo mise sur l'IA pour optimiser l'expérience client et proposer des annonces ultra-pertinentes. Mais d'autres secteurs exploitent aussi tous les avantages de cette technologie. (851 words, Sep 12, 2019) - [Por que nem todas as audiências são criadas iguais | BR - Criteo.com](/content/br/blog/por-que-nem-todas-as-audiencias-sao-criadas-iguais/index.html): Entendendo os tipos de audiência, é possível predizer a probabilidade de ações futuras de cada consumidor, otimizando seu budget de mídia. (1,025 words, Sep 11, 2019) - [Conoce a nuestro equipo: Justine Serrand, Technical Solutions Manager | ES - Criteo](/content/es/blog/conoce-a-nuestro-equipo-justine-serrand-technical-solutions-manager.html): Justine Serrand es Technical Solutions Manager de nuestra oficina de Madrid. De origen francés, siente pasión por el mercado español, los animales y la sostenibilidad. Ella y su equipo se encargan de la integración técnica de las campañas publicitarias de nuestros clientes, resolviendo incidencias técnicas y buscando soluciones a cada una de sus necesidades. (474 words, Sep 11, 2019) - [増税直前！駆け込み消費の影響は？ | JP - Criteo.com](/content/jp/blog/e5-a2-97-e7-a8-8e-e7-9b-b4-e5-89-8d-ef-bc-81-e9-a7-86-e3-81-91-e8-be-bc-e3-81-bf-e6-b6-88-e8-b2-bb-e3-81-ae-e5-bd-b1-e9-9f-bf-e3-81-af-ef-bc-9f.html): 10月1日の消費増税まで、残り１か月を切りました。前回の増税時（2014年4月）に比べると、駆け込み消費がいまいち盛り上がらないという声も聞かれますが、前回も日用品などのいわゆる「買いだめ」のピークは、実は増税2週間前頃、つまり直前だったと言われています。 (47 words, Sep 10, 2019) - [ググらず、タグる若者たち～シミュラークルな情報伝播とは？ | JP - Criteo.com](/content/jp/blog/e3-82-b0-e3-82-b0-e3-82-89-e3-81-9a-e3-80-81-e3-82-bf-e3-82-b0-e3-82-8b-e8-8b-a5-e8-80-85-e3-81-9f-e3-81-a1-ef-bd-9e-e3-82-b7-e3-83-9f-e3-83-a5-e3-83-a9-e3-83-bc-e3-82-af-e3-83-ab-e3-81-aa-e6-83-85.html): 「ググる」ではなく「タグる」若者が増えている理由は？ (65 words, Sep 10, 2019) - [Z世代の旅行傾向～旅先を決める「#travel」 | JP - Criteo.com](/content/jp/blog/z-e4-b8-96-e4-bb-a3-e3-81-ae-e6-97-85-e8-a1-8c-e5-82-be-e5-90-91-ef-bd-9e-e6-97-85-e5-85-88-e3-82-92-e6-b1-ba-e3-82-81-e3-82-8b-e3-80-8ctravel-e3-80-8d.html): 世界最大級の宿泊予約サイトBooking.comが日本を含む世界中のZ世代5,452名を対象に行った旅行に関する意識調査では、旅行の行き先を決める上で「もっともインスピレーションを受けるのはソーシャルメディア」 (38 words, Sep 10, 2019) - [Warum nicht alle Zielgruppen gleich sind | DE - Criteo.com](/content/de/blog/warum-nicht-alle-zielgruppen-gleich-sind/index.html): Durch das Verständnis der Zielgruppentypen lässt sich das zukünftige Verhalten von potenziellen Kunden vorhersagen. So schöpft ihr das Potenzial eure Werbebudgets besser aus. (898 words, Sep 10, 2019) - [5 Reasons Why We’re Looking Forward to DMEXCO | Criteo](/content/blog/5-reasons-why-were-looking-forward-to-dmexco/index.html): Only a handful of days remain until the European digital industry will reconvene again for DMEXCO in Cologne. Europe's largest trade fair and conference for the digital economy brings together the key decision-makers from the fields of digital, marketing and innovation. (431 words, Sep 10, 2019) - [7 consejos de planificación para tu campaña de marketing de la temporada de fiestas 2019 | ES - Criteo](/content/es/blog/consejos-planificacion-marketing-vacaciones-2019/index.html): Repasamos las grandes tendencias de compras de la temporada navideña de 2018 en 19.000 empresas de e-commerce y te ayudamos a optimizar tu campaña de marketing para esta temporada navideña. (1,644 words, Sep 5, 2019) - [新しいCriteo広告プラットフォームのご紹介 | JP - Criteo.com](/content/jp/blog/e6-96-b0-e3-81-97-e3-81-84criteo-e5-ba-83-e5-91-8a-e3-83-97-e3-83-a9-e3-83-83-e3-83-88-e3-83-95-e3-82-a9-e3-83-bc-e3-83-a0-e3-81-ae-e3-81-94-e7-b4-b9-e4-bb-8b.html): Criteoのセルフサービス型のユーザーインターフェース「Criteo マネージメント センター」でリリースされた新しいツールや機能改善が、マーケターの優れた成果の達成を強力に後押しします。 (133 words, Sep 5, 2019) - [Trends in der Weihnachtssaison 2019: Darum kommt es heute mehr denn je auf die Kundenerfahrung an | DE - Criteo.com](/content/de/blog/trends-in-der-weihnachtssaison-2019/index.html): Hinsichtlich der Weihnachtssaison 2019 haben wir uns gefragt: Wie lassen sich Kunden auch nach Weihnachten zurückholen? Unser neuer Report untersucht die Antworten. (703 words, Sep 4, 2019) - [アプリコンバージョンキャンペーンが成果につながらない3つの理由 | JP - Criteo.com](/content/jp/blog/e3-82-a2-e3-83-97-e3-83-aa-e3-82-b3-e3-83-b3-e3-83-90-e3-83-bc-e3-82-b8-e3-83-a7-e3-83-b3-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e3-81-8c-e6-88-90-e6-9e-9c-e3-81-ab-e3-81-a4-e3-81-aa.html): アプリ経由のコンバージョンが低迷していませんか？その妨げとなっている3つの理由と解決策をご紹介します。 (82 words, Sep 4, 2019) - [7 Tipps für die Planung eurer Weihnachtskampagne 2019 | DE - Criteo.com](/content/de/blog/7-tipps-fuer-die-planung-eurer-weihnachts-kampagne-2019.html): Wir haben das Weihnachtsgeschäft 2018 der 19.000 mit uns zusammenarbeitenden E-Commerce-Unternehmen untersucht. Die daraus abgeleiteten Tipps helfen euch dabei, eure Weihnachtskampagnen zu optimieren. (1,371 words, Sep 3, 2019) - [Die neue Criteo Werbeplattform | DE - Criteo.com](/content/de/blog/die-neue-criteo-werbeplattform/index.html): Wir haben unsere Benutzeroberfläche, das Management Center, optimiert und mit neuen Tools versehen. So können Werbetreibende noch schneller noch bessere Resultate erzielen. (383 words, Sep 3, 2019) - [5 Gründe, warum wir uns auf die DMEXCO freuen | DE - Criteo.com](/content/de/blog/5-gruende-warum-wir-uns-auf-die-dmexco-freuen/index.html): Die DMEXCO 2019 steht vor der Tür und wir freuen uns bereits auf zahlreiche Highlights. Trefft uns am Criteo Stand, bei unseren Speaking Slots oder unserer legendären RoofStop Party. (791 words, Sep 3, 2019) - [【盛会御礼】Criteo Agency Award表彰式（2019年上半期） | JP - Criteo.com](/content/jp/blog/e3-80-90-e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-e3-80-91criteo-agency-award-e8-a1-a8-e5-bd-b0-e5-bc-8f-ef-bc-882019-e5-b9-b4-e4-b8-8a-e5-8d-8a-e6-9c-9f-ef-bc-89.html): Criteoでは、去る8月27日（火）、Criteo Certified Partnersに認定されている日本国内の代理店様を対象にしたCriteo Agency Award　Ceremonyを都内で開催いたしました。 (76 words, Sep 3, 2019) - [消費増税目前、スマホ決済競争は次の段階へ | JP - Criteo.com](/content/jp/blog/e6-b6-88-e8-b2-bb-e5-a2-97-e7-a8-8e-e7-9b-ae-e5-89-8d-e3-80-81-e3-82-b9-e3-83-9e-e3-83-9b-e6-b1-ba-e6-b8-88-e7-ab-b6-e4-ba-89-e3-81-af-e6-ac-a1-e3-81-ae-e6-ae-b5-e9-9a-8e-e3-81-b8.html): キャッシュレス決済事業者の新たな戦略とは？ (39 words, Sep 3, 2019) - [Conoce a nuestro equipo: Florie Poupardin, Team Leader Account Strategy | ES - Criteo](/content/es/blog/conociendo-al-equipo-florie-poupardin-team-leader-account-strategy.html): Nacida en Francia, llegó a España con 19 años para pasar el verano... ¡y nunca más se fue! Conoce a Florie Poupardin, Team leader Account Strategist para Italia e Iberia, una líder enérgica y apasionada por el marketing. el deporte y el desarrollo personal. (1,181 words, Aug 29, 2019) - [Introducción de la nueva Plataforma de publicidad de Criteo | ES - Criteo](/content/es/blog/criteo-ad-platform/index.html): Mejora los resultados de tus campañas de retargeting online con las nuevas herramientas y mejoras en nuestra interfaz de usuario Self-service, Management Center. (496 words, Aug 29, 2019) - [変わりゆく実店舗の役割～ショールーミング＋Webルーミング | JP - Criteo.com](/content/jp/blog/e5-a4-89-e3-82-8f-e3-82-8a-e3-82-86-e3-81-8f-e5-ae-9f-e5-ba-97-e8-88-97-e3-81-ae-e5-bd-b9-e5-89-b2-ef-bd-9e-e3-82-b7-e3-83-a7-e3-83-bc-e3-83-ab-e3-83-bc-e3-83-9f-e3-83-b3-e3-82-b0-ef-bc-8bweb.html): EC市場の拡大に伴い、実店舗の役割が大きく変化しつつあります。特にアパレルや日用品を扱う小売業者では、ECでの購入を前提にした店舗づくりを進める例が増え、中には「商品を売らない店舗」も出現して話題を集めています。今回は、この変化の背景にある消費者の「ショールーミング」と「Webルーミング」についておさらいしましょう。 (18 words, Aug 28, 2019) - [Criteo è stata nominata 2019 Best AI-Based Solution for Marketing agli AI Breakthrough Awards | IT - Criteo](/content/it/blog/criteo-e-stata-nominata-2019-best-ai-based-solution-for-marketing-agli-ai-breakthrough-awards.html): L'edizione 2019 degli AI Breakthrough Awards è arrivata e siamo entusiasti di annunciare che Criteo è stata nominata 2019 Best AI-Based Solution for Marketing. Il premio non solo riconosce l'impegno di Criteo per l'innovazione ma anche quanto il Criteo AI Lab è all'avanguardia nella pubblicità per l'open internet. (328 words, Aug 28, 2019) - [Ti presentiamo la nuova piattaforma pubblicitaria di Criteo | IT - Criteo](/content/it/blog/piattaforma-pubblicitaria-di-criteo/index.html): A number of new tools & improvements within our self-service user interface, Management Center, are helping marketers deliver better results. (349 words, Aug 28, 2019) - [Q&A: How The Luxury Closet’s CMO is revolutionizing the luxury industry | Criteo](/content/blog/qa-the-luxury-closet/index.html): The Luxury Closet's CMO shares how they're disrupting the luxury industry, by tapping into the closets of the richest people in the world. (885 words, Aug 28, 2019) - [[Forschung] Darum solltet ihr nur einen Retargeting-Anbieter einsetzen | DE - Criteo.com](/content/de/blog/darum-solltet-ihr-nur-einen-retargeting-anbieter-einsetzen.html): Ob ihr nun auf der Suche nach geeigneter Retargeting-Technologie seid oder gerade erst anfangt, euch mit digitaler Werbung auseinanderzusetzen: Ausgangspunkt ist oft eine einzelne Frage: Ein oder zwei Retargeting-Anbieter? (780 words, Aug 28, 2019) - [8 Bereiche des täglichen Lebens, die KI gerade revolutioniert | DE - Criteo.com](/content/de/blog/8-bereiche-des-taeglichen-lebens-die-ki-gerade-revolutioniert.html): Bei Criteo nutzen wir KI, um das Shoppingerlebnis zu optimieren und hyperrelevante Anzeigen zu schalten. Doch KI spielt auch in vielen anderen Branchen und Bereichen eine wichtige Rolle. (857 words, Aug 28, 2019) - [Los ecommerce sostenibles son la nueva tendencia de compra a la que todas las tiendas deberán adaptarse | ES - Criteo](/content/es/blog/los-ecommerce-sostenibles-son-la-nueva-tendencia-de-compra-a-la-que-todas-las-tiendas-deberan-adaptarse.html): Los ecommerce sostenibles son la nueva tendencia de compra entre unos usuarios cada vez más preocupados por el medio ambiente (516 words, Aug 27, 2019) - [Cómo pueden las agencias de viajes online generar más lealtad del cliente – 3 pasos | ES - Criteo](/content/es/blog/como-pueden-las-agencias-de-viajes-online-generar-mas-lealtad-del-cliente-3-pasos.html): Para destacar entre todas las agencias de viajes online hay 3 pasos clave que se deben cumplir, siempre orientados a aportar valor al viajero. (597 words, Aug 27, 2019) - [Criteo nommé Meilleure solution de marketing par l'IA aux AI Breakthrough Awards 2019 | FR - Criteo.com](/content/fr/blog/criteo-nomme-meilleure-solution-de-marketing-par-lia-aux-ai-breakthrough-awards-2019.html): La nouvelle est tombée et nous sommes heureux de la partager avec vous : Criteo a remporté le prix AI Breakthrough Awards 2019 de la meilleure solution de marketing par l’IA. Bien plus qu’une récompense, c’est la reconnaissance du rôle majeur de l’entreprise en tant qu’acteur de l’innovation, et de l’engagement de nos équipes du Criteo AI Lab, berceau de nouvelles technologies publicitaires pour l'Internet ouvert.   (353 words, Aug 27, 2019) - [Criteo premiada como mejor solución basada en IA para marketing por los AI Breakthrough Awards | ES - Criteo](/content/es/blog/criteo-premiada-como-mejor-solucion-basada-en-ia-para-marketing-por-los-ai-breakthrough-awards.html): Criteo acaba de ser nombrada, en la nueva edición de los premios de Inteligencia Artificial AI Breakthrough Awards, como Mejor Solución de Marketing Basada en IA de 2019. (369 words, Aug 26, 2019) - [Descubre las tendencias de la publicidad digital para lo que queda de año | ES - Criteo](/content/es/blog/descubre-las-tendencias-de-la-publicidad-digital-para-lo-que-queda-de-ano.html): Vídeo, voz, influencers, Inteligencia Artificial,… Son algunas de las muchas tendencias que para el segundo semestre del año• Densidad de palabra clave: (584 words, Aug 26, 2019) - [Tres maneras de apuntar a mejores audiencias y obtener más tráfico | ES - Criteo](/content/es/blog/tres-maneras-de-apuntar-a-mejores-audiencias-y-obtener-mas-trafico.html): proponemos estas 3 campañas para aumentar el tráfico con visitantes de alta calidad lo que aumenta las probabilidades de compra. (643 words, Aug 26, 2019) - [Au-delà de la personnalisation : 6 [bonnes] raisons de miser sur le machine learning | FR - Criteo.com](/content/fr/blog/personalization-machine-learning/index.html): Basé sur les données, le machine learning est un excellent levier de personnalisation marketing. Voici comment en exploiter tous les avantages. (711 words, Aug 23, 2019) - [既存顧客を「お得意様」に変えるCRMとは？ | JP - Criteo.com](/content/jp/blog/e6-97-a2-e5-ad-98-e9-a1-a7-e5-ae-a2-e3-82-92-e3-80-8c-e3-81-8a-e5-be-97-e6-84-8f-e6-a7-98-e3-80-8d-e3-81-ab-e5-a4-89-e3-81-88-e3-82-8bcrm-e3-81-a8-e3-81-af-ef-bc-9f.html): マーケティングの基本中の基本とも言われるCRM（Customer Relationship Management、顧客関係管理）。企 業や事業主が顧客との関係を良好に保つことによって、顧客と企業の相互利益の向上を目指すマーケティング手法です。日本では、例えば個人商店の「御用聞き」のように、古くから当たり前のように行われてきた手法ですが、1990年代にアメ リカでCRMの概念やマニュアルが確立されて以降、大企業でもCRMが広く行われるようになりました。事業規模が大き くなればなるほど、遠くなってしまいがちな顧客との距離を埋め、顧客と適切なコミュニケーションをとることによってLTV （Life Time Value、顧客生涯価値）の最大化を図り、企業の利益増につなげるのがCRMの最終的な目標です。 (40 words, Aug 20, 2019) - [時代遅れの「CPA評価」から脱却！売上２倍増を実現したCriteo活用事例 | JP - Criteo.com](/content/jp/blog/e6-99-82-e4-bb-a3-e9-81-85-e3-82-8c-e3-81-ae-e3-80-8ccpa-e8-a9-95-e4-be-a1-e3-80-8d-e3-81-8b-e3-82-89-e8-84-b1-e5-8d-b4-ef-bc-81-e5-a3-b2-e4-b8-8a-ef-bc-92-e5-80-8d-e5-a2-97-e3-82-92-e5-ae-9f.html): その昔、絶対的な指標として広く利用されていた「CPA」（Cost Per Acquisition）。顧客１人を増やすのにかかるコストを指す指標で、かつてはCPAを目標内に抑えておけば、無駄なコストをかけずに顧客を増やせると考えられていました (39 words, Aug 20, 2019) - [カート離脱率を減らして、コンバージョンを増やすには？ | JP - Criteo.com](/content/jp/blog/e3-82-ab-e3-83-bc-e3-83-88-e6-94-be-e6-a3-84-e3-82-92-e6-b8-9b-e3-82-89-e3-81-97-e3-81-a6-e3-80-81-e3-82-b3-e3-83-b3-e3-83-90-e3-83-bc-e3-82-b8-e3-83-a7-e3-83-b3-e3-82-92-e5-a2-97-e3-82-84-e3-81-99.html): CROに取り組んでいるのに、希望通りのコンバージョンが得られないのは、なぜでしょうか？本ブログではサイトでのコンバージョンや売上を増加させる方法をご紹介いたします。 (74 words, Aug 19, 2019) - [Представляем рекламную платформу Criteo Ad Platform | RU - Criteo.com](/content/ru/blog/criteo-ad-platform/index.html): Мы добавили несколько новых инструментов и улучшений в наш self-service интерфейс Management Center, чтобы маркетологи достигали лучших результатов. (315 words, Aug 15, 2019) - [猛暑続く！熱中症予防にもIoTの活用を | JP - Criteo.com](/content/jp/blog/e7-8c-9b-e6-9a-91-e7-b6-9a-e3-81-8f-ef-bc-81-e7-86-b1-e4-b8-ad-e7-97-87-e4-ba-88-e9-98-b2-e3-81-ab-e3-82-82iot-e3-81-ae-e6-b4-bb-e7-94-a8-e3-82-92.html): 今回のブログでは、IoTを使った熱中症予防サービスをいくつかピックアップしてご紹介しましょう。 (26 words, Aug 14, 2019) - [実証！ネイティブ広告の効果とは？ | JP - Criteo.com](/content/jp/blog/e5-ae-9f-e8-a8-bc-ef-bc-81-e3-83-8d-e3-82-a4-e3-83-86-e3-82-a3-e3-83-96-e5-ba-83-e5-91-8a-e3-81-ae-e5-8a-b9-e6-9e-9c-e3-81-a8-e3-81-af-ef-bc-9f.html): Criteoスポンサードプロダクトを使えば、サイトのスタイルとレイアウトにあわせて最適化したネイティブ広告を生成することができます。 (62 words, Aug 13, 2019) - [今年のテーマは「エコ」！Criteo Family Day開催報告 | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e5-b9-b4-e3-81-ae-e3-83-86-e3-83-bc-e3-83-9e-e3-81-af-e3-80-8c-e3-82-a8-e3-82-b3-e3-80-8d-ef-bc-81criteo-family-day-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a.html): Criteoでは、8月2日（金）、毎夏恒例の社内イベント「Criteo Family Day」を開催いたしました。Family Dayは、日頃Criteoで働く社員を支えてくれるご家族の皆様をオフィスにお招きして、Criteoの業務内容や社会的役割について知っていただくとともに、ランチや各種アクティビティの時間を楽しんでいただくために、毎年子供たちの夏休みシーズンにあわせて開催しているものです。 (62 words, Aug 12, 2019) - [Criteo API，ADEBiSと連携～分析業務の効率化と施策効果の最大化をサポート | JP - Criteo.com](/content/jp/blog/criteo-api-ef-bc-8cadebis-e3-81-a8-e9-80-a3-e6-90-ba-ef-bd-9e-e5-88-86-e6-9e-90-e6-a5-ad-e5-8b-99-e3-81-ae-e5-8a-b9-e7-8e-87-e5-8c-96-e3-81-a8-e6-96-bd-e7-ad-96-e5-8a-b9-e6-9e-9c-e3-81-ae-e6-9c-80.html): ADEBiS上でCriteoの広告データ自動取得が可能にCriteoではこのほど、株式会社イルグルムが運営するマーケティングプラットフォーム「ADEBiS（以下、アドエビス）」とCriteo Marketing APIとの連携を完了いたしましたので、お知らせします。 (54 words, Aug 9, 2019) - [So reduziert ihr die Anzahl der Warenkorbabbrecher und steigert die Website-Conversions | DE - Criteo.com](/content/de/blog/so-reduziert-ihr-die-anzahl-der-warenkorbabbrecher-und-steigert-die-website-conversions.html): Ihr engagiert euch stark im Bereich CRO, erzielt aber dennoch nicht die Conversions, die ihr euch wünscht? Wir zeigen euch, wie ihr die Website Conversions und die Sales in eurem Onlineshop steigern könnt. (898 words, Aug 7, 2019) - [Introducing the New Criteo Ad Platform   | Criteo](/content/blog/criteo-ad-platform/index.html): A number of new tools & improvements within our self-service user interface, Management Center, are helping marketers deliver better results. (419 words, Aug 6, 2019) - [携帯料金競争が激化？改正電気通信事業法の概要とは | JP - Criteo.com](/content/jp/blog/e6-90-ba-e5-b8-af-e6-96-99-e9-87-91-e7-ab-b6-e4-ba-89-e3-81-8c-e6-bf-80-e5-8c-96-ef-bc-9f-e6-94-b9-e6-ad-a3-e9-9b-bb-e6-b0-97-e9-80-9a-e4-bf-a1-e4-ba-8b-e6-a5-ad-e6-b3-95-e3-81-ae-e6-a6-82-e8-a6-81.html): 2019年5月、改正電気通信事業法が参議院本会議で全員一致で成立、2019年秋にも施行されることになりました。もはや私たちの日常生活に不可欠なツールとなっている携帯電話の料金について定める電気通信事業法。今回は主にどのような改正が行われ、その結果、私たちの生活にどのような影響が予想されているのでしょうか？ (57 words, Jul 30, 2019) - [知っておきたいMaaSの基礎知識と広告への影響 | JP - Criteo.com](/content/jp/blog/e7-9f-a5-e3-81-a3-e3-81-a6-e3-81-8a-e3-81-8d-e3-81-9f-e3-81-84maas-e3-81-ae-e5-9f-ba-e7-a4-8e-e7-9f-a5-e8-ad-98-e3-81-a8-e5-ba-83-e5-91-8a-e3-81-b8-e3-81-ae-e5-bd-b1-e9-9f-bf.html): 私たちの生活を大きく変えるといわれているMaaS（マース、Mobility as a Service）。2018年秋にはあのTOYOTAとSoftbankが共同企業を立ち上げ、MaaS事業を展開していくことを発表し、大きな注目を集めました。一般的には「モビリティ革命」と表現されることが多いMaaSとは、そもそもどのような概念を指すのでしょうか？そして私たちの生活やビジネスをどのように変えて行こうとしているのでしょうか？ (79 words, Jul 30, 2019) - [盛会御礼！Criteo APAC EXEC Connect in Chiang Mai | JP - Criteo.com](/content/jp/blog/e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-ef-bc-81criteo-apac-exec-connect-in-chiang-mai.html): Criteoでは、去る７月３日～５日、タイの古都チェンマイにて「Criteo APAC EXEC Connect」を開催しました。 (77 words, Jul 30, 2019) - [[ANALYST REPORT] El informe Forrester | ES - Criteo](/content/es/blog/el-informe-forrester/index.html): El informe Forrester nos permite encontrar el enfoque más adecuado en la gestión de medios omnicanal. (381 words, Jul 30, 2019) - [[RESEARCH] Por qué deberías usar un solo retargeter | ES - Criteo](/content/es/blog/una-retargeter-vs-dos/index.html): Es muy importante usar un solo retargeter para no ternimar pujando cintra ti mismo. (364 words, Jul 30, 2019) - [[Research] Perché dovresti usare un solo Retargeter | IT - Criteo](/content/it/blog/uno-retargeter-vs-due/index.html): Alla domanda: "Un retargeter o più retargeter per la strategia di marketing?" Criteo risponde spiegando il concetto che l’utilizzo di più retargeter provoca "cecità alla frequenza" e che in conclusione un solo retargeter è sempre meglio di due o più! (339 words, Jul 30, 2019) - [Как снизить процент брошенных корзин и улучшить конверсию на сайте | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d1-81-d0-bd-d0-b8-d0-b7-d0-b8-d1-82-d1-8c-d0-bf-d1-80-d0-be-d1-86-d0-b5-d0-bd-d1-82-d0-b1-d1-80-d0-be-d1-88-d0-b5-d0-bd-d0-bd-d1-8b-d1-85-d0-ba-d0-be-d1-80-d0-b7-d0-b8-d0-bd.html): Уделяете немало времени и усилий CRO, но показатель конверсии так и не достиг заветного значения? Узнайте, как повысить конверсию на сайте и получить больше продаж. (722 words, Jul 30, 2019) - [Среднестатистический маркетинговый email: процент прочитанных писем, кликабельность и т.д. | RU - Criteo.com](/content/ru/blog/d1-8d-d0-bb-d0-b5-d0-ba-d1-82-d1-80-d0-be-d0-bd-d0-bd-d0-b0-d1-8f-d0-bf-d0-be-d1-87-d1-82-d0-b0-d0-be-d1-82-d0-ba-d1-80-d1-8b-d1-82-d1-8c-d0-ba-d1-83-d1-80-d1-81-d1-8b.html): Вне зависимости от вашей индустрии, существует несколько аспектов email рассылки, которые существенно повысят ее эффективность. В этом посте мы расскажем вам о средних показателях открытия и кликабельности email рассылок и поделимся советами, как сделать их эффективнее. (961 words, Jul 30, 2019) - [旅行業界のロイヤルティプログラムで知っておきたい5つのポイント | JP - Criteo.com](/content/jp/blog/e3-83-aa-e3-82-b5-e3-83-bc-e3-83-81-e6-97-85-e8-a1-8c-e6-a5-ad-e7-95-8c-e3-81-ae-e3-83-ad-e3-82-a4-e3-83-a4-e3-83-ab-e3-83-86-e3-82-a3-e3-83-97-e3-83-ad-e3-82-b0-e3-83-a9-e3-83-a0-e3-81-a7.html): Criteoはこのたび、世界の4,000人以上の旅行者を対象に、ロイヤルティプログラムに対する意識調査を行いました。本ブログではその調査結果のサマリーをご紹介します。 (31 words, Jul 29, 2019) - [[調査] 旅行業界の顧客ロイヤルティ：米国、英国、アジア太平洋地域の現状 | JP - Criteo.com](/content/jp/blog/e8-aa-bf-e6-9f-bb-e6-97-85-e8-a1-8c-e6-a5-ad-e7-95-8c-e3-81-ae-e9-a1-a7-e5-ae-a2-e3-83-ad-e3-82-a4-e3-83-a4-e3-83-ab-e3-83-86-e3-82-a3-ef-bc-9a-e7-b1-b3-e5-9b-bd-e3-80-81-e8-8b-b1-e5-9b-bd.html): Criteoはこのたび、世界の8,000人以上を対象に「Why We Book（予約する理由）」に関するアンケートを実施。その調査結果から、現在の旅行業界の顧客ロイヤルティは複雑化し、地域によって大きな差があることが分かりました。 (66 words, Jul 29, 2019) - [Amazon Prime Day da record in Italia! | IT - Criteo](/content/it/blog/amazon-prime-day-da-record-in-italia/index.html): il grande successo per l’Amazon Prime Day in Italia e nel mondo deve spingere brand e retailer a investire in strategie per aumentare le vendite in questo periodo clou dello shopping online. (638 words, Jul 29, 2019) - [El auge del ecommerce en verano | ES - Criteo](/content/es/blog/el-auge-del-ecommerce-en-verano/index.html): Llega el verano y nos gustaría saber ¿Qué efectos tiene el verano en el ecommerce español? (721 words, Jul 29, 2019) - [3 причины, по которым ваша кампания по конверсии в приложении не работает | RU - Criteo.com](/content/ru/blog/3-d0-bf-d1-80-d0-b8-d1-87-d0-b8-d0-bd-d1-8b-d0-bf-d0-be-d0-ba-d0-be-d1-82-d0-be-d1-80-d1-8b-d0-bc-d0-b2-d0-b0-d1-88-d0-b0-d0-ba-d0-b0-d0-bc-d0-bf-d0-b0-d0-bd-d0-b8-d1-8f-d0-bf-d0-be-d0-ba.html): Хотели бы, чтобы ваше приложение приносило больше продаж? Узнайте о том какие 3 вещи могут вредить вашей кампании для генерации конверсий в приложении и как их исправить. (698 words, Jul 26, 2019) - [3 способа точнее таргетировать аудиторию и получить больше трафика | RU - Criteo.com](/content/ru/blog/3-d1-81-d0-bf-d0-be-d1-81-d0-be-d0-b1-d0-b0-d1-82-d0-be-d1-87-d0-bd-d0-b5-d0-b5-d1-82-d0-b0-d1-80-d0-b3-d0-b5-d1-82-d0-b8-d1-80-d0-be-d0-b2-d0-b0-d1-82-d1-8c-d0-b0-d1-83-d0-b4-d0-b8-d1-82-d0-be.html): Увеличивайте трафик на свой сайт с помощью кампаний для аудиторий. Это гарантирует вам постоянный поток пользователей, которые не просто заходят на сайт, но и покупают ваши товары. (449 words, Jul 26, 2019) - [3 razones por las que no está funcionando tu campaña de conversión en Apps | ES - Criteo](/content/es/blog/3-razones-por-las-que-no-esta-funcionando-tu-campana-de-conversion-en-apps.html): ¿Quieres lograr más ventas a través de tu App? Descubre los 3 motivos que podrían estar influyendo negativamente en tu campaña de conversión in-App y cómo solucionarlo. (696 words, Jul 24, 2019) - [令和最初の夏休み、みんなはどう過ごす？ | JP - Criteo.com](/content/jp/blog/e4-bb-a4-e5-92-8c-e6-9c-80-e5-88-9d-e3-81-ae-e5-a4-8f-e4-bc-91-e3-81-bf-e3-80-81-e3-81-bf-e3-82-93-e3-81-aa-e3-81-af-e3-81-a9-e3-81-86-e9-81-8e-e3-81-94-e3-81-99-ef-bc-9f.html): 雨が多く、気温低めの日々が続いた今年の初夏。本格的な夏がやってくるのはこれからになりそうですが、そうなると俄然気になるのは夏休みの過ごし方。令和最初の夏休み、皆さんはどんな予定を立てているのでしょうか？まずは、夏休みの予定についてのアンケート結果を見てみましょう。 (107 words, Jul 23, 2019) - [Eコマースの売上を加速させる４つの秘訣 | JP - Criteo.com](/content/jp/blog/e-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-81-ae-e5-a3-b2-e4-b8-8a-e3-82-92-e5-8a-a0-e9-80-9f-e3-81-95-e3-81-9b-e3-82-8b-ef-bc-94-e3-81-a4-e3-81-ae-e7-a7-98-e8-a8-a3.html): Criteoが紹介する4つのシンプルなヒントをもとに、オンラインでのショッピング体験を改善し、Eコマースの売上とビジネスの成長を加速させましょう。 (35 words, Jul 22, 2019) - [ブランド認知度を上げ、顧客を魅了し続けるための３つの方法 | JP - Criteo.com](/content/jp/blog/e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e8-aa-8d-e7-9f-a5-e5-ba-a6-e3-82-92-e4-b8-8a-e3-81-92-e3-80-81-e9-a1-a7-e5-ae-a2-e3-82-92-e9-ad-85-e4-ba-86-e3-81-97-e7-b6-9a-e3-81-91-e3-82-8b-e3-81-9f-e3-82-81.html): ブランドアウェアネスを向上し、新規顧客に御社のブランドの魅力をアピールするための3つの方法をご紹介します。いずれも大がかりな投資なしで実践できるものです。 (27 words, Jul 22, 2019) - [Ein weiterer Erfolg für VivaTech! | DE - Criteo.com](/content/de/blog/ein-weiterer-erfolg-fuer-vivatech/index.html): Viva Tech 2019 hieß in diesem Jahr mehr als 100.000 Branchenbesucher willkommen und etablierte sich damit ein weiteres Mal als eines der großen Events unserer Branche. (683 words, Jul 19, 2019) - [[Fotos] Criteo feiert weltweit LGBTIQ+ Pride | DE - Criteo.com](/content/de/blog/criteo-feiert-weltweit-lgbtiq-pride/index.html): Juni war der Monat des LGBTIQ+ Pride. Bei Criteo wollten wir unsere Mitarbeiter wissen lassen, dass wir alle willkommen heißen – unabhängig von geschlechtlicher Identität oder sexueller Orientierung. Wir haben unsere Feier mit Gesprächen über Diversität, mit Filmen und Unternehmenspartys gestartet, um so allen die Chance zu geben, teilzunehmen und ihre Perspektive mit uns zu teilen. (308 words, Jul 19, 2019) - [SaaSビジネス、その強さの理由とは？ | JP - Criteo.com](/content/jp/blog/saas-e3-83-93-e3-82-b8-e3-83-8d-e3-82-b9-e3-80-81-e3-81-9d-e3-81-ae-e5-bc-b7-e3-81-95-e3-81-ae-e7-90-86-e7-94-b1-e3-81-a8-e3-81-af-ef-bc-9f.html): 最近、何かと目にすることが増えた「SaaS（サース）」という言葉。SaaS関係のスタートアップや資金調達のニュースも多く、「今年はSaaS元年になるだろう」という声も聞こえてきます。では、SaaSとは具体的にどのようなビジネスモデルで、どこに強みやのびしろがあるのでしょうか？今回は改めてSaaSビジネスの基本についてご説明しましょう。 (71 words, Jul 18, 2019) - [［クイックガイド］ Eコマースサイトへのトラフィックを増やす広告とは？ | JP - Criteo.com](/content/jp/blog/e-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-82-b5-e3-82-a4-e3-83-88-e3-81-b8-e3-81-ae-e3-83-88-e3-83-a9-e3-83-95-e3-82-a3-e3-83-83-e3-82-af-e3-82-92-e5-a2-97-e3-82-84-e3-81-99-e5-ba-83-e5-91-8a-e3-81-a8.html): サイトトラフィックを確実に増やすには？消費者がクリックしたくなるオンライン広告を作成するヒントをご紹介します。 (39 words, Jul 16, 2019) - [データ保護はどう強化される？改正不正競争防止法施行 | JP - Criteo.com](/content/jp/blog/e3-83-87-e3-83-bc-e3-82-bf-e4-bf-9d-e8-ad-b7-e3-81-af-e3-81-a9-e3-81-86-e5-bc-b7-e5-8c-96-e3-81-95-e3-82-8c-e3-82-8b-ef-bc-9f-e6-94-b9-e6-ad-a3-e4-b8-8d-e6-ad-a3-e7-ab-b6-e4-ba-89-e9-98-b2-e6-ad-a2.html): 2019年７月1日、改正不正競争防止法が施行されました。今回の改正の最大のポイントは、「限定提供データ」が保護対象に加えられたこと。具体的にデータ保護がどのように強化されたのか、ざっくりと頭にいれておきましょう。 (81 words, Jul 16, 2019) - [コンプライアンス対応で注目の「レグテック」とは？ | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-b3-e3-83-97-e3-83-a9-e3-82-a4-e3-82-a2-e3-83-b3-e3-82-b9-e5-af-be-e5-bf-9c-e3-81-a7-e6-b3-a8-e7-9b-ae-e3-81-ae-e3-80-8c-e3-83-ac-e3-82-b0-e3-83-86-e3-83-83-e3-82-af-e3-80-8d-e3-81-a8.html): レグテックとは、規制を指す「レギュレーション（regulation）」と「テクノロジー（technology）」を合わせた造語で、IT技術を活用して様々な規制への対応を効率化する仕組みのこと。 (21 words, Jul 16, 2019) - [NBA ファイナル：ファッション＆ラグジュアリー分野のショッピングに関する驚きの事実 | JP - Criteo.com](/content/jp/blog/nba-e3-83-95-e3-82-a1-e3-82-a4-e3-83-8a-e3-83-ab-ef-bc-9a-e3-83-95-e3-82-a1-e3-83-83-e3-82-b7-e3-83-a7-e3-83-b3-ef-bc-86-e3-83-a9-e3-82-b0-e3-82-b8-e3-83-a5-e3-82-a2-e3-83-aa-e3-83-bc-e5-88-86.html): NBA最終戦に向けて熱狂が高まる中、大規模なスポーツイベントが小売業界に及ぼす影響について分析しました。 (64 words, Jul 15, 2019) - [Forrester – Now Tech: Omnichannel Media Management, Q2 2019 | IT - Criteo](/content/it/blog/forrester-now-tech-omnichannel-media-management-q2-2019.html): L'analista di Forrester Joanna O'Connell ha pubblicato un rapporto dal titolo "Now Tech: Omnichannel Media Management, Q2 2019, Strumenti e tecnologia: The Omnichannel Advertising Playbook il 14 giugno 2019 con i coautori Brigitte Majewski, David Novitzky e Christine Turley. Criteo è citato come grande fornitore nella categoria DSP. Forrester conclude che i marcatori [non dovrebbero] "lasciare che i giardini recintati dettino il [loro] approccio pubblicitario". (314 words, Jul 12, 2019) - [Il lifestyle domina l’eCommerce italiano | IT - Criteo](/content/it/blog/il-lifestyle-domina-lecommerce-italiano/index.html): lo studio netRetail, condotto da Kantar in collaborazione con Netcomm, ha messo in luce la crescita del settore lifestyle per gli acquisti online in Italia. (649 words, Jul 12, 2019) - [[Forschung] Generation Z: Warum nehmen sie Kundenbindungsprogramme in Reise & Touristik nicht so gut an wie andere Generationen? | DE - Criteo.com](/content/de/blog/gen-z-warum-nehmen-sie-kundenbindungsprogramme-in-reise-touristik-nicht-so-gut-an-wie-andere-generationen.html): Touristische Treueprogramme funktionieren nur, wenn sie individuelle Belohnungen bieten. Insbesondere die Generation Z sucht nach personalisierten Incentives in diesem Bereich – und nach einer großartigen Erfahrung. (546 words, Jul 9, 2019) - [[Pesquisa] Cinco lições sobre fidelização no setor de viagens hoje | BR - Criteo.com](/content/br/blog/cinco-licoes-sobre-fidelizacao-no-setor-de-viagens-hoje.html): Em sua recente pesquisa sobre o setor de viagens, a Criteo perguntou a mais de 4.000 pessoas em todo o mundo o que pensam acerca dos programas de fidelidade hoje. Veja as principais descobertas. (867 words, Jul 8, 2019) - [Why We Buy: What 1,000+ Consumers Have to Say About Loyalty | Criteo](/content/blog/customer-loyalty-research/index.html): In our “Why We Buy” survey, we asked over 2,000 US and UK consumers what makes them keep coming back to brands – and what makes them leave. (468 words, Jul 8, 2019) - [Los consumidores españoles ante las rebajas de verano | ES - Criteo](/content/es/blog/los-consumidores-espanoles-ante-las-rebajas-de-verano.html): Sea cual sea el sector que elijas encontrarás a muchos españoles que han decidido comprar algún artículo en las rebajas de verano. (926 words, Jul 6, 2019) - [Setor de viagens: quatro maneiras de repensar os programas de fidelidade | BR - Criteo.com](/content/br/blog/setor-de-viagens-quatro-maneiras-de-repensar-os-programas-de-fidelidade.html): Em nossa nova pesquisa, perguntamos a milhares de pessoas o que as faz voltar a comprar com determinados fornecedores. Veja como os players de viagem podem fidelizar mais clientes. (495 words, Jul 5, 2019) - [[Pesquisa] Geração Z e viagens: programas de fidelidade só com alta relevância e personalização | BR - Criteo.com](/content/br/blog/geracao-z-e-viagens-programas-de-fidelidade-so-com-alta-relevancia-e-personalizacao.html): Programas de fidelidade padronizados não funcionam. Em particular, a Geração Z busca recompensas personalizadas para suas viagens — e experiências incríveis. (540 words, Jul 5, 2019) - [[КРАТКОЕ РУКОВОДСТВО] Как делать рекламу, которая увеличивает трафик на вашем сайте электронной коммерции | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d0-b4-d0-b5-d0-bb-d0-b0-d1-82-d1-8c-d1-80-d0-b5-d0-ba-d0-bb-d0-b0-d0-bc-d1-83-d0-ba-d0-be-d1-82-d0-be-d1-80-d0-b0-d1-8f-d1-83-d0-b2-d0-b5-d0-bb-d0-b8-d1-87-d0-b8-d0-b2-d0-b0.html): Хотите надежный способ увеличить посещаемость сайта? Сделайте онлайн-рекламу такой, на которую потребителям действительно захочется кликать - мы покажем вам, как это сделать. (807 words, Jul 3, 2019) - [【セミナー報告】シナジーマーケティング社セミナーにてCriteoの新プラットフォーム活用法を解説 | JP - Criteo.com](/content/jp/blog/e3-80-90-e3-82-bb-e3-83-9f-e3-83-8a-e3-83-bc-e5-a0-b1-e5-91-8a-e3-80-91-e3-82-b7-e3-83-8a-e3-82-b8-e3-83-bc-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e7-a4-be-e3-82-bb-e3-83-9f.html): 去る6月28日（金）、CRM関連製品及びサービスの提供、戦略構築支援で知られるシナジーマーケティング株式会社（本社：大阪市）主催のセミナーが行われ、Criteoセールスマネージャーの中村祐介が第1部の講師として登壇いたしました。 (88 words, Jul 3, 2019) - [Criteo feiert den Weltumwelttag | DE - Criteo.com](/content/de/blog/criteo-feiert-den-weltumwelttag/index.html): Die Entscheidung für den Weltumwelttag verdeutlicht das Interesse und die Sorge unserer Mitarbeiter um die Zukunft unseres Planeten. Diese weltweite Aktion wurde mit der Hilfe von vielen, vielen Criteos geplant: Menschen mit der gleichen Leidenschaft, die in unterschiedlichen Aktivitäten Teil der Lösung sein wollen. (548 words, Jul 2, 2019) - [Por qué Amazon Prime Day 2019 es una oportunidad para todos los retailers | ES - Criteo](/content/es/blog/por-que-amazon-prime-day-2019-es-una-oportunidad-para-todos-los-retailers.html): Criteo ha comprobado a través de su red de más de 18.000 retailers que las compras no solo se efectúan en Amazon, en el Amazon Prime Day. (871 words, Jul 2, 2019) - [La publicidad programática y su papel en España | ES - Criteo](/content/es/blog/la-publicidad-programatica-y-su-papel-en-espana/index.html): España ya empieza a presumir de cifras relacionadas con la publicidad programática como nueva forma de implementar la publicidad en la red (611 words, Jul 2, 2019) - [実店舗での売上を増やす方法一度は試すべき戦術とは？ | JP - Criteo.com](/content/jp/blog/e5-ae-9f-e5-ba-97-e8-88-97-e3-81-a7-e3-81-ae-e5-a3-b2-e4-b8-8a-e3-82-92-e5-a2-97-e3-82-84-e3-81-99-e6-96-b9-e6-b3-95-e4-b8-80-e5-ba-a6-e3-81-af-e8-a9-a6-e3-81-99-e3-81-b9-e3-81-8d-e6-88-a6-e8-a1-93.html): 実店舗での購入履歴のある顧客は、御社にとって最も価値のある資産の1つです。彼らにアプローチして、実店舗での販売を加速させる方法をご紹介します。ポイントは、彼らをオンライン上で発見することです。 (40 words, Jul 2, 2019) - [[КРАТКОЕ РУКОВОДСТВО] 3 способа построить кампанию по привлечению и сделать так, чтобы перед вашим брендом было невозможно устоять | RU - Criteo.com](/content/ru/blog/d0-ba-d1-80-d0-b0-d1-82-d0-ba-d0-be-d0-b5-d1-80-d1-83-d0-ba-d0-be-d0-b2-d0-be-d0-b4-d1-81-d1-82-d0-b2-d0-be-3-d1-81-d0-bf-d0-be-d1-81-d0-be-d0-b1-d0-b0-d0-bf-d0-be-d1-81-d1-82-d1-80-d0-be-d0-b8.html): Изучите три простых способа повысить узнаваемость бренда и сделать ваш бренд соблазнительным для новых клиентов. (Вам не нужен гигантский бюджет для любого из них). (569 words, Jul 1, 2019) - [Как увеличить ритейл продажи в офлайн магазине: Самая необходимая тактика | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d1-83-d0-b2-d0-b5-d0-bb-d0-b8-d1-87-d0-b8-d1-82-d1-8c-d1-80-d0-b8-d1-82-d0-b5-d0-b9-d0-bb-d0-bf-d1-80-d0-be-d0-b4-d0-b0-d0-b6-d0-b8-d0-b2-d0-be-d1-84-d0-bb-d0-b0-d0-b9-d0-bd.html): Узнайте, как задействовать ваш самый важный актив - покупателей, которые уже совершали покупки в вашем офлайн магазине - и получить еще больше продаж. Главное - найти ваших офлайн покупателей в сети. (556 words, Jun 26, 2019) - [How to Make Ads That Increase Traffic to Your Ecommerce Site | Criteo](/content/blog/criteo-announces-solution-that-drives-web-traffic/index.html): Want a foolproof way to increase website traffic? Make online ads consumers actually want to click—we'll show you how. (994 words, Jun 26, 2019) - [Criteo Speaker Series: Daniel Burrus & The Anticipatory Organization | Criteo](/content/blog/criteo-speaker-series-daniel-burrus-the-anticipatory-organization.html):   At Criteo, benefiting from the knowledge of industry-leading voices is a large part of the overall mission for both customers and employees. We’re excited to kick-start our first Global All-Hands Speaker Series on July 2 with Daniel Burrus, who is considered one of the world’s leading futurist speakers on global trends and disruptive innovation. […] (707 words, Jun 25, 2019) - [Drei SMARTech Startups, die du kennen solltest | DE - Criteo.com](/content/de/blog/drei-smartech-startups-die-du-kennen-solltest/index.html): At the end of May, 200 digital industry leaders met at the Andaz Ballroom to celebrate the industry's most strategic minds at the 2019 SMARTech Awards. (709 words, Jun 24, 2019) - [Customer loyalty o cómo tener clientes para toda la vida | ES - Criteo](/content/es/blog/customer-loyalty-o-como-tener-clientes-para-toda-la-vida.html): Explicamos como vamos a aportar soluciones para lograr esta lealtad y perpetuar el vínculo entre cliente y marca, para conseguir un alto Customer Loyalty (724 words, Jun 24, 2019) - [Customer Loyalty: le strategie per ottenerla | IT - Criteo](/content/it/blog/customer-loyalty-le-strategie-per-ottenerla/index.html): La customer loyalty paga. Da Criteo una guida per capire quali sono le strategie migliori per trasformare un consumatore da occasionale a fidelizzato. (906 words, Jun 24, 2019) - [Criteo創業者・CEO兼会長のJB・リュデルが来日 | JP - Criteo.com](/content/jp/blog/criteo-e5-89-b5-e6-a5-ad-e8-80-85-e3-83-bbceo-e5-85-bc-e4-bc-9a-e9-95-b7-e3-81-aejb-e3-83-bb-e3-83-aa-e3-83-a5-e3-83-87-e3-83-ab-e3-81-8c-e6-9d-a5-e6-97-a5.html): Criteoの創業者で現在もCEO兼会長を務める、JB・リュデル（以下、JB）が、このほど来日し、６月19日、東京オフィスで行われた社内イベント・All Handsに参加しました。 (39 words, Jun 20, 2019) - [Viva Tech, la conferencia tecnológica para los que quieren cambiar el mundo | ES - Criteo](/content/es/blog/viva-tech-la-conferencia-tecnologica-para-los-que-quieren-cambiar-el-mundo.html): Viva Tech 2019, que estrenaba emplazamiento para acoger a los más de 100.000 profesionales del sector que participaron, alcanza ya el prestigio de grandes eventos del sector. (698 words, Jun 19, 2019) - [Meet the Team: Yara Zeidan, Advanced Creative Consultant  | Criteo](/content/blog/meet-the-team-yara-zeidan-advanced-creative-consultant.html):   Creative Services is an operational team at Criteo of experienced Creative Consultant that use their design and market expertise to deliver beautiful, exciting and interactive client ad campaigns  Yara is just one of the dedicated and passionate designers that manage top client creative accounts for Northern Europe.  We sat down with her recently to find out […] (1,132 words, Jun 19, 2019) - [ソートリーダーシップ・マーケティングとは？ | JP - Criteo.com](/content/jp/blog/e3-82-bd-e3-83-bc-e3-83-88-e3-83-aa-e3-83-bc-e3-83-80-e3-83-bc-e3-82-b7-e3-83-83-e3-83-97-e3-83-bb-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-a8-e3-81-af-ef-bc-9f.html): 「Thought」を上手くマーケティングに活用することができれば、多くの消費者やユーザの共感を呼び、ビジネスの成長にも繋げられるということです。 (56 words, Jun 18, 2019) - [La realidad del ecommerce en España | ES - Criteo](/content/es/blog/la-realidad-del-ecommerce-en-espana/index.html): Las cifras de ecommerce en España baten récords cada trimestre y el consumo de móvil se sitúa en los puestos punteros de la (699 words, Jun 17, 2019) - [¿Puede una serie influir en la elección de destinos turísticos? Juego de Tronos, sí. | ES - Criteo](/content/es/blog/puede-una-serie-influir-en-la-eleccion-de-destinos-turisticos-juego-de-tronos-si.html): ¿Puede Juego de Tronos influir en la elección de Destinos turísticos? (339 words, Jun 17, 2019) - [データ・サイエンティストに求められる役割とは？ | JP - Criteo.com](/content/jp/blog/e3-83-87-e3-83-bc-e3-82-bf-e3-83-bb-e3-82-b5-e3-82-a4-e3-82-a8-e3-83-b3-e3-83-86-e3-82-a3-e3-82-b9-e3-83-88-e3-81-ab-e6-b1-82-e3-82-81-e3-82-89-e3-82-8c-e3-82-8b-e5-bd-b9-e5-89-b2-e3-81-a8-e3-81-af.html): ビッグデータ活用のニーズが高まる中、日本でも企業等に蓄積された膨大なデータを収集・分析・活用法を見出すデータサイエンスの専門家「データ・サイエンティスト」の育成にむけた取り組みが本格化しています。 (27 words, Jun 17, 2019) - [Darum ist Personalisierung kein echtes 1:1-Marketing mehr | DE - Criteo.com](/content/de/blog/darum-ist-personalisierung-kein-echtes-11-marketing-mehr.html): Personalisierung in der Werbung ist heute Pflicht. Hyperrelevanz ist der nächste Schritt und wird schon bald allgemein erwartet werden. (584 words, Jun 17, 2019) - [Darum ist der Amazon Prime Day 2019 eine Chance für alle Retailer | DE - Criteo.com](/content/de/blog/darum-ist-der-amazon-prime-day-2019-eine-chance-fuer-alle-retailer.html): Wusstet ihr, dass auch im Sommer eine großartige Verkaufschance auf euch wartet und dass diese kurz bevorsteht? So bereitet ihr euch optimal auf den Amazon Prime Day vor. (890 words, Jun 17, 2019) - [Nuovo successo per VivaTech! | IT - Criteo](/content/it/blog/nuovo-successo-per-vivatech/index.html): Lo scorso mese si è tenuta la quarta edizione di Viva Technology, il più importante summit tecnologico francese, che chiama a raccolta sempre più aziende e professionisti che desiderano conoscere i nuovi trend di settore e ascoltare la vision dei maggiori leader tecnologici. (611 words, Jun 13, 2019) - [【セミナー報告】顧客獲得数7倍増を実現！ バルクオムの急成長を支える「アトリビューション」 | JP - Criteo.com](/content/jp/blog/e3-80-90-e3-82-bb-e3-83-9f-e3-83-8a-e3-83-bc-e5-a0-b1-e5-91-8a-e3-80-91-e9-a1-a7-e5-ae-a2-e7-8d-b2-e5-be-97-e6-95-b07-e5-80-8d-e5-a2-97-e3-82-92-e5-ae-9f-e7-8f-be-ef-bc-81-e3-83-90-e3-83-ab-e3-82-af.html): 顧客獲得数7倍増を実現するなど急成長中のメンズコスメブランド「バルクオム」。そんなバルクオムがWEB施策のPDCAを回す上で重要視している指標の１つが「アトリビューション」です。 (86 words, Jun 7, 2019) - [Vom E-Commerce-Guru lernen: Was David Bell Brands und Retailern rät | DE - Criteo.com](/content/de/blog/vom-e-commerce-guru-lernen-was-david-bell-brands-und-retailern-raet.html): David Bell, seines Zeichens Marketing-Ikone und Wharton-Professor, kennt vermutlich nicht jeder deutsche Marketer direkt–sein B.O.S.S.-Modell dürfte jedoch vielen ein Begriff sein. Auf unserem Exec Connect Lunch rund um das Online Marketing Rockstars Festival in Hamburg hatten wir die Chance ihn zu interviewen. Gemeinsam mit Alexander Gösswein, Regional Managing Director bei Criteo hat er über Trends im E-Commerce und den Erfolg von Direct-to-Consumer-Brands gesprochen. (665 words, Jun 7, 2019) - [Come possono i marketer trovare un equilibrio tra scala ed efficienza | IT - Criteo](/content/it/blog/come-possono-i-marketer-trovare-un-equilibrio-tra-scala-ed-efficienza.html): Una campagna dinamica di marketing in equilibrio tra scala ed efficienza è la migliore campagna possibile. (503 words, Jun 5, 2019) - [Criteo JP All Hands、開催しました！ | JP - Criteo.com](/content/jp/blog/criteo-jp-all-hands-e3-80-81-e9-96-8b-e5-82-ac-e3-81-97-e3-81-be-e3-81-97-e3-81-9f-ef-bc-81.html): Criteo東京オフィスでは社員同士の情報共有やコミュニケーション強化の一環として、毎月全社員が一同に会するイベント「Criteo JP All Hands」を開催しています。5月のAll Handsは5月31日に開催され、海外のオフィスから来日中の社員を含め、有意義な交流の時間を持ちました。 (56 words, Jun 5, 2019) - [【盛会御礼】Criteo，イーコマースフェア大阪に出展 | JP - Criteo.com](/content/jp/blog/e3-80-90-e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-e3-80-91criteo-ef-bc-8c-e3-82-a4-e3-83-bc-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-95-e3-82-a7-e3-82-a2-e5-a4-a7-e9-98-aa-e3-81-ab-e5-87-ba-e5-b1-95.html): 2019年5月29日（水）と30日（目）の2日間、西日本最大のEC・通販トレードショー「イーコマースフェア大阪2019」（主催：UBMジャパン）が開催され、Criteoも出展企業として参加いたしました (68 words, Jun 5, 2019) - [Las oportunidades de los retailers en un ecosistema de internet abierto | ES - Criteo](/content/es/blog/las-oportunidades-de-los-retailers-en-un-ecosistema-de-internet-abierto.html): El contexto que proporciona un ecosistema de internet abierto viene determinada por la mayor capacidad para elegir el quién, el cuándo y el dónde compartir los datos. (260 words, Jun 5, 2019) - [4 grandes lecciones sobre datos y personalización | ES - Criteo](/content/es/blog/4-grandes-lecciones-sobre-datos-y-personalizacion/index.html): Eel Criteo Commerce Forum reunió Nueva York a más de 250 especialistas, líderes e innovadores de las principales marcas, agencias y retailers del mercado. (481 words, Jun 5, 2019) - [So findet ihr die Balance zwischen Reichweite und Kosteneffizienz | DE - Criteo.com](/content/de/blog/so-finden-werbetreibende-die-richtige-balance-zwischen-reichweite-und-kosteneffizienz.html): Die bestmögliche Kampagne für euch findet die optimale Balance zwischen Reichweite und Kosteneffizienz. (440 words, Jun 5, 2019) - [5 Beispiele für Hyperrelevanz in der Online-Werbung | DE - Criteo.com](/content/de/blog/5-beispiele-fuer-hyperrelevanz-in-der-online-werbung.html): Hyperrelevantes Targeting liefert die richtige Botschaft zum richtigen Moment an die richtigen Personen – und KI wird darin immer besser. (598 words, Jun 5, 2019) - [In che modo il Trono di Spade influenza le mete dei viaggi | IT - Criteo](/content/it/blog/in-che-modo-il-trono-di-spade-influenza-le-mete-dei-viaggi.html): Da Westeros a Essos, molti spettatori del Trono di Spade desiderano ‘mettere i piedi’ proprio nei luoghi in cui la magia ha preso vita. Ecco quello che mostrano i dati in nostro possesso. (536 words, Jun 4, 2019) - [Le 3C della Customer Experience secondo IDC | IT - Criteo](/content/it/blog/le-3c-della-customer-experience-secondo-idc/index.html): Per guadagnare in competitività, le aziende dovranno investire sulla personalizzazione dell’esperienza utente. (409 words, Jun 3, 2019) - [「ゲーム・オブ・スローンズ」がファンの旅先選びに与える影響 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-82-b2-e3-83-bc-e3-83-a0-e3-83-bb-e3-82-aa-e3-83-96-e3-83-bb-e3-82-b9-e3-83-ad-e3-83-bc-e3-83-b3-e3-82-ba-e3-80-8d.html): From Westeros to Essos, many Game of Thrones viewers want to set foot right in places where the magic happened. Here's what our data shows. (83 words, Jun 3, 2019) - [Criteo protagonista al Netcomm Forum con una ricerca sul ruolo dei marketplace nel settore fashion | IT - Criteo](/content/it/blog/criteo-protagonista-al-netcomm-forum-con-una-ricerca-sul-ruolo-dei-marketplace-nel-settore-fashion.html): Criteo è presente al Netcomm Forum 2019 con uno stand e un workshop per parlare del ruolo dei marketplace per i brand fashion. (114 words, May 30, 2019) - [8 aree della vita quotidiana che l’Intelligenza Artificiale sta rivoluzionando | IT - Criteo](/content/it/blog/8-aree-della-vita-quotidiana-che-lintelligenza-artificiale-sta-rivoluzionando.html): In Criteo, utilizziamo l'intelligenza artificiale per ottimizzare l'esperienza del cliente e pubblicare annunci iper-pertinenti. Ma l'intelligenza artificiale sta ottimizzando anche altri settori. (961 words, May 30, 2019) - [La revolución de Criteo AI Lab en Ad Tech | ES - Criteo](/content/es/blog/la-revolucion-de-criteo-ai-lab-en-ad-tech/index.html): El Criteo AI Lab llega en el momento perfecto para mejorar la relación entre usuarios y marcas. (856 words, May 29, 2019) - [E-Commerce-Trends im OMR-Check: Top oder Flop? E-Commerce Trends auf dem Prüfstand | DE - Criteo.com](/content/de/blog/e-commerce-trends-im-omr-check-top-oder-flop-e-commerce-trends-auf-dem-pruefstand.html): Die Digitalbranche ist so schnelllebig, dass es Marketing- und Handels-Profis oft schwerfällt, alle Trends im Blick zu behalten. Was ist nur ein kurzlebiger Hype und was die Zukunft? Gemeinsam mit Arthur Mai, CMO bei Idealo, und Marvin Liebner, Manager Customer Marketing bei QVC, haben Georg Sobczak, Managing Director DACH, und Corinna Hohenleitner, Industry Director Retail, in der Criteo Masterclass die Top-Trends und größten Flops der vergangenen Jahre betrachtet und einen Ausblick auf die Innovationstreiber im Online-Handel geworfen. (498 words, May 29, 2019) - [4 grandi lezioni che abbiamo imparato su dati e personalizzazione al Criteo Commerce Forum | IT - Criteo](/content/it/blog/4-grandi-lezioni-che-abbiamo-imparato-su-dati-e-personalizzazione-al-criteo-commerce-forum.html): Best Buy, DICK'S Sporting Goods, Peapod e altri parlano di come utilizzare i dati degli acquirenti per creare esperienze iper-pertinenti su ogni canale. (1,077 words, May 28, 2019) - [Vier wichtige Lektionen über Daten und Personalisierung, die wir vom Criteo Commerce Forum mitgenommen haben | DE - Criteo.com](/content/de/blog/vier-wichtige-lektionen-ueber-daten-und-personalisierung-die-wir-vom-criteo-commerce-forum-mitgenommen-haben.html): Experten von Best Buy, DICK'S Sporting Goods, Peapod und weiteren Unternehmen zeigen auf, wie sich Käuferdaten dazu nutzen lassen, um auf jedem Kanal hyperrelevante Shoppingerlebnisse zu schaffen. (891 words, May 28, 2019) - [日本でも本格化？店舗無人化への取り組み | JP - Criteo.com](/content/jp/blog/e6-97-a5-e6-9c-ac-e3-81-a7-e3-82-82-e6-9c-ac-e6-a0-bc-e5-8c-96-ef-bc-9f-e5-ba-97-e8-88-97-e7-84-a1-e4-ba-ba-e5-8c-96-e3-81-b8-e3-81-ae-e5-8f-96-e3-82-8a-e7-b5-84-e3-81-bf.html): 大手コンビニが無人店舗の実証実験をスタート人手不足の解決に向けて、日本でも店舗の無人営業に向けた取り組みが活発化しています (28 words, May 28, 2019) - [Diseño web responsive: un must | ES - Criteo](/content/es/blog/diseno-web-responsive-un-must/index.html): El diseño web responsive se ha convertido en un elemento imprescindible para solucionar los problemas cuando un site tiene problemas de adaptación gráfica. (405 words, May 28, 2019) - [5 Examples of Hyper-Relevant Ads | Criteo](/content/blog/5-examples-of-hyper-relevance-in-online-ads/index.html): Hyper-relevant targeting delivers the right message at the right moment to the right people — and AI is only getting better at it. (679 words, May 28, 2019) - [「サブスクリプションモデル」成功の秘訣とは？ | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-82-b5-e3-83-96-e3-82-b9-e3-82-af-e3-83-aa-e3-83-97-e3-82-b7-e3-83-a7-e3-83-b3-e3-83-a2-e3-83-87-e3-83-ab-e3-80-8d-e6-88-90-e5-8a-9f-e3-81-ae-e7-a7-98-e8-a8-a3-e3-81-a8-e3-81-af-ef-bc-9f.html): 店舗・企業側にとってのサブスクリプションモデルのメリットは、成功すれば季節や天候等に左右されず、収益が安定すること。また、顧客が頻繁に店舗やサイトを訪問するようになるため、顧客ロイヤルティが醸成しやすくなることも大きなメリットといえるでしょう。 (24 words, May 23, 2019) - [5G普及で何が変わる？ | JP - Criteo.com](/content/jp/blog/5g-e6-99-ae-e5-8f-8a-e3-81-a7-e4-bd-95-e3-81-8c-e5-a4-89-e3-82-8f-e3-82-8b-ef-bc-9f.html): 5G（第5世代移動通信システム）に関するCriteoの記事です。5Gとは何か、また、その普及による影響、普及が期待される分野、利用開始時期など、注目のポイントを網羅しています。 (33 words, May 23, 2019) - [ニューヨークで開催！Criteo Commerce Forum　 | JP - Criteo.com](/content/jp/blog/e3-83-8b-e3-83-a5-e3-83-bc-e3-83-a8-e3-83-bc-e3-82-af-e3-81-a7-e9-96-8b-e5-82-ac-ef-bc-81criteo-commerce-forum-e3-80-80.html): 2019年５月９日、ニューヨークにてCriteo Commerce Forumが開催されました。今年のテーマは「UNLEASH YOUR DATA'S POTENTIAL」（データの可能性を解き放て）。小売業界に、もはや革命的ともいえる大きな変化の波をもたらしている「データ」の最新活用法など、ビジネスを成功に導くヒント満載のイベントとあって、開催前から大きな注目を集めました。 (39 words, May 23, 2019) - [Como configurar o Google Analytics para e-commerce | BR - Criteo.com](/content/br/blog/como-configurar-o-google-analytics-para-e-commerce/index.html): Nosso guia simples e direto percorrerá com você todas as etapas básicas para configurar o Google Analytics para o seu site, com dicas especiais para e-commerce. Ele é tudo o que você precisa — na medida certa! (1,369 words, May 23, 2019) - [Varejo e e-commerce no Facebook | BR - Criteo.com](/content/br/blog/varejo-e-e-commerce-no-facebook/index.html): Hoje a presença da sua marca nas redes sociais não é apenas uma boa ideia: é fundamental. É provável que você já saiba disso, mas precisa de uma forcinha para começar. Este guia apresenta os fundamentos para você criar uma presença em três das redes sociais mais concorridas para varejo e e-commerce. (1,052 words, May 23, 2019) - [Email marketing: como criar uma newsletter | BR - Criteo.com](/content/br/blog/email-marketing-como-criar-uma-newsletter/index.html): Everything you need to know to create a great email newsletter, including tips, dos and dont's, how to measure, and more. (1,663 words, May 23, 2019) - [Como construir uma estratégia de marketing de conteúdo eficaz | BR - Criteo.com](/content/br/blog/como-construir-uma-estrategia-de-marketing-de-conteudo-eficaz.html): Em meio à acirrada concorrência atual, todo profissional de marketing tem uma preocupação recorrente: gerar conteúdo impactante e engajador para contar a história da sua marca – uma história convincente. Quando bem executada, uma estratégia de marketing de conteúdo eficaz pode aumentar o reconhecimento da marca, conquistar novos clientes e gerar receita. (1,261 words, May 23, 2019) - [Como otimizar seu site de e-commerce: 4 etapas para maximizar a performance | BR - Criteo.com](/content/br/blog/como-otimizar-seu-site-de-e-commerce/index.html): A performance do seu site de e-commerce está abaixo da esperada? Ou, será que você o construiu rapidamente apenas para colocá-lo no ar, mas agora tem tempo de revê-lo e dar uma caprichada? (830 words, May 23, 2019) - [Retargeting Ads: 3 Tactics You Should be Using | Criteo](/content/blog/retargeting-ads-3-tactics-you-should-be-using/index.html): Learn how to use social, video, and app retaregting ads to build a complete retargeting strategy that reaches shoppers whereever they are. (965 words, May 20, 2019) - [¿Por qué no todas las audiencias son iguales? | ES - Criteo](/content/es/blog/por-que-no-todas-las-audiencias-son-iguales/index.html): La aparición de la publicidad en internet en los años 90 permitió que las audiencias empezaran a trabajarse de una manera más individualizada (815 words, May 17, 2019) - [OMR 2019: Unsere Highlights aus zwei Tagen Marketing Festival | DE - Criteo.com](/content/de/blog/omr-2019-unsere-highlights-aus-zwei-tagen-marketing-festival.html): Größer denn je, die Online Marketing Rockstars 2019 waren in diesem Jahr wirklich ein Festival der Superlative. Criteo selbst war auch mit voller Man-Power vor Ort. Das waren unsere Highlights aus zwei Tagen Marketing-Festival. (1,037 words, May 16, 2019) - [[ポッドキャスト] ヴィクトリアズ・シークレットのポップアップイベントが、アプリのダウンロード促進に成功した理由 | JP - Criteo.com](/content/jp/blog/podcast-e3-83-93-e3-82-af-e3-83-88-e3-83-aa-e3-82-a2-e3-81-ae-e7-a7-98-e5-af-86-e3-81-ae-e3-83-9d-e3-83-83-e3-83-97-e3-82-a2-e3-83-83-e3-83-97-e3-82-a4-e3-83-99-e3-83-b3-e3-83-88-e3-81-8c-e3-82-a2.html): 2017年に開催されたヴィクトリアズ・シークレットのポップアップイベント「PINK Snowed In（雪に埋もれたピンクの意）」には、長蛇の列ができました。ヴィクトリアズ・シークレットの販売員であるテラさんが、イベントの人気の理由を教えてくれました (63 words, May 14, 2019) - [「Criteo AI Lab」がアドテク業界で実現する5つの変革、そして採用情報 | JP - Criteo.com](/content/jp/blog/e3-80-8ccriteo-ai-lab-e3-80-8d-e3-81-8c-e3-82-a2-e3-83-89-e3-83-86-e3-82-af-e6-a5-ad-e7-95-8c-e3-81-a7-e5-ae-9f-e7-8f-be-e3-81-99-e3-82-8b5-e3-81-a4-e3-81-ae-e5-a4-89-e9-9d-a9-e3-80-81-e3-81-9d.html): アドテクノロジー分野の変革に興味をお持ちの研究者、データサイエンティスト、あるいはエンジニアにとって、Criteoが最適な職場となる5つの理由を紹介しています。 (48 words, May 14, 2019) - [日本発の新たな試み「情報銀行」の普及は進むのか？ | JP - Criteo.com](/content/jp/blog/e6-97-a5-e6-9c-ac-e7-99-ba-e3-81-ae-e6-96-b0-e3-81-9f-e3-81-aa-e8-a9-a6-e3-81-bf-e3-80-8c-e6-83-85-e5-a0-b1-e9-8a-80-e8-a1-8c-e3-80-8d-e3-81-ae-e6-99-ae-e5-8f-8a-e3-81-af-e9-80-b2-e3-82-80-e3-81-ae.html): 利用者本人が自身の情報をコントロールできる上に明確な対価まで受け取れるという世界でも類をみない情報銀行のサービスは、大きな注目を集めています。 (23 words, May 13, 2019) - [Perché non tutte le audience sono uguali? | IT - Criteo](/content/it/blog/audiences-e-advertising/index.html): Comprendendo i tipi di pubblico, è possibile prevedere la probabilità delle azioni future dei consumatori, ottimizzando così la spesa per i media. (982 words, May 13, 2019) - [4 Big Lessons We Learned About Data & Personalization at the Criteo Commerce Forum | Criteo](/content/blog/data-and-personalization-lessons-from-the-criteo-commerce-forum.html): Best Buy, DICK'S Sporting Goods, Peapod, and more talk about using shopper data to create hyper-relevant experiences on every channel. (600 words, May 10, 2019) - [顧客のこだわりを吸い上げる「スモールマス市場」とは？ | JP - Criteo.com](/content/jp/blog/e9-a1-a7-e5-ae-a2-e3-81-ae-e3-81-93-e3-81-a0-e3-82-8f-e3-82-8a-e3-82-92-e5-90-b8-e3-81-84-e4-b8-8a-e3-81-92-e3-82-8b-e3-80-8c-e3-82-b9-e3-83-a2-e3-83-bc-e3-83-ab-e3-83-9e-e3-82-b9-e5-b8-82-e5-a0-b4.html): 大量生産・大量販売・大量プロモーションを前提に、すべての消費者を対象に同じマーケティングを行う・・・、そんなマス・マーケティングの常識が一部の業界で転換期を迎えつつあるようです。 (16 words, May 10, 2019) - [Meet the Team: Denise Data, Director of Ad Operations and Creative Services, LC Americas | Criteo](/content/blog/meet-the-team-denise-data-director-of-ad-operations-and-creative-services.html):   “We are not just colleagues striving for success, but friends with a passion for the industry,” says Denise Data about the folks to her left and right at Criteo. Denise’s story is a coming of age story, to say the least. Her beginnings span outside of the world of advertising as she got her […] (800 words, May 8, 2019) - [Die Nominierten der SMARTech Awards 2019: Innovativster Fachbeitrag | DE - Criteo.com](/content/de/blog/die-nominierten-der-smartech-awards-2019-innovativster-fachbeitrag.html): Für die Kategorie „Innovativster Fachbeitrag“ sucht und prämiert die Jury der SMARTech Awards Autoren, deren Beiträge ein Thema weitergebracht haben und die es sich lohnt als Online-Marketer zu lesen! Zu den drei Nominierten gehören die Autoren Christian Ebernickel, Andre Morys und Mirko Lange. (453 words, May 7, 2019) - [Die Nominierten der SMARTech Awards 2019: Innovativste Performance Marketing Idee | DE - Criteo.com](/content/de/blog/die-nominierten-der-smartech-awards-2019-innovativste-performance-marketing-idee.html): In der Kategorie „Innovativste Performance Marketing Idee“ sucht die Jury der SMARTech Awards neuartige Ideen im digitalen Marketing, die auch mit ausgezeichneten Ergebnissen überzeugen fischerAppelt, Husare und Civey schafften es unter die drei Nominierten. (463 words, May 6, 2019) - [Die Nominierten der SMARTech Awards 2019: Bester SMARTech Anbieter | DE - Criteo.com](/content/de/blog/die-nominierten-der-smartech-awards-2019-bester-smartech-anbieter.html): In der Kategorie „Bester SMARTech Tech Anbieter“ zeichnet die Jury der SMARTech Awards den besten Technologieanbieter im digitalen Marketing aus, der die Branche in den letzten zwei Jahren besonders stark vorangebracht hat – sowohl durch Innovation als auch durch herausragende Ergebnisse: AX Semantics, Exactag und Metoda gehören zu den drei Nominierten. (385 words, May 3, 2019) - [Il Programmatic in Italia fra crescita e apertura a nuovi mezzi | IT - Criteo](/content/it/blog/il-programmatic-in-italia-fra-crescita-e-apertura-a-nuovi-mezzi.html): Durante il Programmatic Day di Milano, è stato fatto il punto sul programmatic advertising, mercato in crescita nel 2019, sui trend del settore e i nuovi media. (587 words, Apr 26, 2019) - [ファンの声が聞こえる「コミュニティサイト マーケティング」とは？ | JP - Criteo.com](/content/jp/blog/e3-83-95-e3-82-a1-e3-83-b3-e3-81-ae-e5-a3-b0-e3-81-8c-e8-81-9e-e3-81-93-e3-81-88-e3-82-8b-e3-80-8c-e3-82-b3-e3-83-9f-e3-83-a5-e3-83-8b-e3-83-86-e3-82-a3-e3-82-b5-e3-82-a4-e3-83-88-e3-83-9e-e3-83-bc.html): 最近、自社製品に特化した「コミュニティサイト」を設置する企業が増えています。コミュニティサイトは、一般的に特定の商品やサービスごとに作られ、メンバー（コミュニティ登録者）が感想や使用方法などを自由に書き込んだり、メンバー同士で会話や情報交換ができるようにしてあるサイトのこと。 (88 words, Apr 24, 2019) - [O futuro do e-commerce: como pequenas e médias empresas devem se preparar para 2019 | BR - Criteo.com](/content/br/blog/ebook-o-futuro-do-e-commerce/index.html): Vimos a entrada em vigor das novas leis de proteção de dados, a evolução das tecnologias de marketing e a reestruturação de muitas marcas para se adaptarem à era digital. (488 words, Apr 24, 2019) - [急成長を続ける日本の動画広告市場 ～2020年の市場規模は2900億円に | JP - Criteo.com](/content/jp/blog/e6-80-a5-e6-88-90-e9-95-b7-e3-82-92-e7-b6-9a-e3-81-91-e3-82-8b-e6-97-a5-e6-9c-ac-e3-81-ae-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e5-b8-82-e5-a0-b4-ef-bd-9e2020-e5-b9-b4-e3-81-ae-e5-b8-82-e5-a0-b4.html): Criteoが予測したとおり、2018年は動画広告市場が驚くべき成長を遂げ、今や動画広告は最もエンゲージメント効 果の高いマーケティングフォーマットとなっています。 (73 words, Apr 23, 2019) - [最も商品購入に繋がっているSNSはどれ？ | JP - Criteo.com](/content/jp/blog/e6-9c-80-e3-82-82-e5-95-86-e5-93-81-e8-b3-bc-e5-85-a5-e3-81-ab-e7-b9-8b-e3-81-8c-e3-81-a3-e3-81-a6-e3-81-84-e3-82-8bsns-e3-81-af-e3-81-a9-e3-82-8c-ef-bc-9f.html): では、ユーザにアプリを開いてもらうためには、どうすればいいのでしょうか？今回は「通知機能」と「SNS」をキーワードに、興味深い調査結果をご紹介します。 (79 words, Apr 17, 2019) - [消費増税まで半年。これから、何が売れる？ | JP - Criteo.com](/content/jp/blog/e6-b6-88-e8-b2-bb-e5-a2-97-e7-a8-8e-e3-81-be-e3-81-a7-e5-8d-8a-e5-b9-b4-e3-80-82-e3-81-93-e3-82-8c-e3-81-8b-e3-82-89-e3-80-81-e4-bd-95-e3-81-8c-e5-a3-b2-e3-82-8c-e3-82-8b-ef-bc-9f.html): 増税までに日本の消費者は、何を買おうとしているのでしょうか？増税前後の消費傾向をつかんで、対策を練りましょう！ (55 words, Apr 16, 2019) - [5 Ways the Criteo AI Lab is Changing Ad Tech (and How You Can Be a Part of It) | Criteo](/content/blog/5-ways-the-criteo-ai-lab-is-changing-ad-tech/index.html): Five reasons why researchers, data scientists, or engineers who are interested in innovation in the advent of innovation should join Criteo. (1,055 words, Apr 16, 2019) - [総務省の「モバイル決済モデル推進事業」とは？ | JP - Criteo.com](/content/jp/blog/e7-b7-8f-e5-8b-99-e7-9c-81-e3-81-ae-e3-80-8c-e3-83-a2-e3-83-90-e3-82-a4-e3-83-ab-e6-b1-ba-e6-b8-88-e3-83-a2-e3-83-87-e3-83-ab-e6-8e-a8-e9-80-b2-e4-ba-8b-e6-a5-ad-e3-80-8d-e3-81-a8-e3-81-af-ef-bc-9f.html): 経産省主導の「キャッシュレス・消費者還元事業」はキャッシュレス決済をした消費者にポイントが還元されるとあって、大きな注目を集めました。 (40 words, Apr 16, 2019) - [【盛会御礼】Women in Tech Meetup @ Criteo | JP - Criteo.com](/content/jp/blog/e3-80-90-e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-e3-80-91women-in-tech-meetup-criteo.html): 去る4月10日（水）夜、Criteo東京オフィスではアドテク業界に興味のある女性を対象にした初めてのイベント「Women in Tech Meetup＠ Criteo」を開催、大盛況のうちに終了することができました。 (69 words, Apr 15, 2019) - [Meet the Team: Sonja Pause, Team Lead Analytics, AX München | DE - Criteo.com](/content/de/blog/meet-the-team-sonja-metzger-team-lead-analytics-ax-muenchen.html): Wenn Sonja Pause nicht gerade durch die Weltgeschichte reist oder in ihrer Küche neue Rezepte ausprobiert, nutzt sie ihre Tage in unserer Münchner Niederlassung, um die Kampagnendaten unserer Kunden genau zu beobachten. Sonja ist Team Lead für Travel & Classifieds in unserem regionalen Analytics-Team (AX). Zu ihren Routine-Aufgaben gehört es, großen Datenmengen wertvolle Insights zu entlocken. Mit den Empfehlungen von ihr und ihrem Team können die Kunden von Criteo ihre Kampagnen-Performance auf ihre spezifischen Zielvorgaben hin optimieren. (754 words, Apr 10, 2019) - [[レポート] IDC：Criteo、広告ソフトウェアのマーケットシェアでNo.1に | JP - Criteo.com](/content/jp/blog/e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88-idc-ef-bc-9acriteo-e3-80-81-e5-ba-83-e5-91-8a-e3-82-bd-e3-83-95-e3-83-88-e3-82-a6-e3-82-a7-e3-82-a2-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-83-e3-83-88.html): 2018年9月8日、IDCはマーケットシェアに関するレポート「Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Ad Tech Still a Fragmented Market（2017年の世界のデジタル広告ソフトウェアマーケットシェア：M&Aが活発に行われる中で、アドテクノロジーは今もなお分断状態）」を公開しました。この分野でマーケットシェアNo.1に選ばれたのがCriteoです。 (126 words, Apr 9, 2019) - [La recomendación de productos impulsada por la inteligencia artificial | ES - Criteo](/content/es/blog/la-recomendacion-de-productos-impulsada-por-la-inteligencia-artificial.html): Criteo IA Lab, nuestro laboratorio de inteligencia artificial se fundó para probar los límites del deep learning y la inteligencia artificial. (683 words, Apr 8, 2019) - [複数のリターゲティングキャンペーンの同時展開がもたらす弊害とは？ | JP - Criteo.com](/content/jp/blog/e8-a4-87-e6-95-b0-e3-81-ae-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e3-81-ae-e5-90-8c-e6-99-82-e5-b1-95-e9-96-8b.html): Viel hilft nicht immer viel: Im Retargeting können zu viele Kampagnen über unterschiedliche Anbieter sogar schädlich sein. Wie ihr diese und weitere Fallen im Retargeting vermeidet, beschäftigt sich dieser Artikel. (84 words, Apr 8, 2019) - [Ad Tech 2020: inteligencia artificial y personalización | ES - Criteo](/content/es/blog/ad-tech-2020-inteligencia-artificial-y-personalizacion.html): ¿Cómo puede la inteligencia artificial ayudar al marketing y a la publicidad? (639 words, Apr 4, 2019) - [El impulso de la publicidad por la inteligencia artificial | ES - Criteo](/content/es/blog/el-impulso-de-la-publicidad-por-la-inteligencia-artificial.html): Para alcanzar el éxito, nada mejor que recurrir a los avances que la inteligencia artificial ha experimentado en el ámbito de la publicidad. (597 words, Apr 4, 2019) - [新規事業誕生なるか？Criteo Hackathon-SMASH IT!　 | JP - Criteo.com](/content/jp/blog/e6-96-b0-e8-a6-8f-e4-ba-8b-e6-a5-ad-e8-aa-95-e7-94-9f-e3-81-aa-e3-82-8b-e3-81-8b-ef-bc-9fcriteo-hackathon-smash-it-e3-80-80.html): 去る3月29日、Criteoでは世界各地のオフィスを結んで、Hackathon-SMASH IT！を開催しました。 (68 words, Apr 3, 2019) - [Gli italiani e il mobile: un amore sempre più maturo | IT - Criteo](/content/it/blog/gli-italiani-e-il-mobile-un-amore-sempre-piu-maturo.html): L’Osservatorio Mobile B2c Strategy della School of Management del Politecnico di Milano fotografa lo stato di adozione del mobile in Italia, fornendo i numeri, le strategie delle aziende e i trend futuri. (954 words, Apr 3, 2019) - [Pubblicità potenziata dall’IA: dalla personalizzazione all’iper-pertinenza | IT - Criteo](/content/it/blog/pubblicita-potenziata-dallia-dalla-personalizzazione-alliper-pertinenza.html): La pubblicità personalizzata di oggi è solo l'inizio. L'intelligenza artificiale è in grado di offrire annunci davvero unici per ogni utente. (324 words, Apr 3, 2019) - [Mehrere Retargeting-Kampagnen zugleich? Das bedeutet oft mehr Schaden als Nutzen! | DE - Criteo.com](/content/de/blog/mehrere-retargeting-kampagnen-zugleich/index.html): Viel hilft nicht immer viel: Im Retargeting können zu viele Kampagnen über unterschiedliche Anbieter sogar schädlich sein. Wie ihr diese und weitere Fallen im Retargeting vermeidet, beschäftigt sich dieser Artikel. (490 words, Apr 3, 2019) - [Why One Retargeter is Better Than Two | Criteo](/content/blog/running-multiple-retargeting-campaigns-can-hurt/index.html): Learn the 3 reasons why using multiple retargeters can hurt campaign results and negatively impact your ROI. (467 words, Apr 2, 2019) - [G2 Crowd zeichnet Criteo als führenden Anbieter im Bereich Advertising Software aus | DE - Criteo.com](/content/de/blog/g2-crowd-zeichnet-criteo-als-fuehrenden-anbieter-im-bereich-advertising-software-aus.html): Im aktuellen Report für den Winter 2019 der Rezensions-Website G2 Crowd belegt Criteo gleich in drei Kategorien den ersten Platz: Cross-Channel Advertising Software, Display Advertising Software und Mobile Advertising Software. (364 words, Apr 2, 2019) - [3 lecciones de Toys “R” Us sobre fidelización de clientes | ES - Criteo](/content/es/blog/lecciones-toysrus/index.html): Desde Criteo analizamos los aspectos fundamentales en la fidelización de clientes, y Toys “R” Us es un buen ejemplo de estudio. (644 words, Apr 1, 2019) - [#BalanceForBetter：Criteo、世界中のオフィスで国際女性デー記念イベントを開催 | JP - Criteo.com](/content/jp/blog/balanceforbetter-ef-bc-9acriteo-e3-80-81-e4-b8-96-e7-95-8c-e4-b8-ad-e3-81-ae-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-81-a7-e5-9b-bd-e9-9a-9b-e5-a5-b3-e6-80-a7-e3-83-87-e3-83-bc-e8-a8-98-e5-bf-b5.html): Criteoは全世界のオフィスで国際女性デーを祝福しました。#BalanceForBetter（バランスのとれた社会の実現）にCriteoも取り組んでいます。 (44 words, Mar 28, 2019) - [Criteo、Kochava社のトラフィックインデックス、Singular社の2019年ROIインデックスにランクインを果たす | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81kochava-e7-a4-be-e3-81-ae-e3-83-88-e3-83-a9-e3-83-95-e3-82-a3-e3-83-83-e3-82-af-e3-82-a4-e3-83-b3-e3-83-87-e3-83-83-e3-82-af-e3-82-b9.html): Criteoは、シグナルの明確さ、広告詐欺率、トラフィッククオリティ、相関で高いグレードを獲得し、Kochava社のトラフィックインデックスで16位にランクインしました。 (45 words, Mar 27, 2019) - [Criteo дебютирует в индексах Kochava Traffic Index и Singular ROI Index | RU - Criteo.com](/content/ru/blog/criteo-kochava-traffic-index-singular-roi-index/index.html): Criteo заняли 16 строку в Kochava Traffic Index, получив высокие оценки за чистоту сигнала, низкий процент фрода, качество трафика и корреляцию кликов в установки приложений. (427 words, Mar 26, 2019) - [Publicité par l'IA : de la personnalisation à l'ultra-pertinence | FR - Criteo.com](/content/fr/blog/publicite-par-lia-de-la-personnalisation-a-lultra-pertinence.html): Les annonces personnalisées actuelles ne sont qu'un début. L'intelligence artificielle offre des annonces uniques à chaque consommateur.  (1,619 words, Mar 26, 2019) - [El eShow Barcelona, la feria del ecommerce | ES - Criteo](/content/es/blog/el-eshow-barcelona-la-feria-del-ecommerce/index.html): El eShow una de las ferias de ecommerce más importantes del mundo y que ya tiene fecha para el próximo otoño en el recinto Ifema de Madrid. (520 words, Mar 25, 2019) - [Criteo se estrena en el Kochava Traffic Index y en el Singular ROI Index | ES - Criteo](/content/es/blog/criteo-kochava-traffic-index-singular-roi-index/index.html): Criteo después de adquirir Manage, aparecemos por primera vez en el índice de tráfico de Kochava y en el Singular ROI Index. (391 words, Mar 25, 2019) - [Почему не все аудитории созданы равными | RU - Criteo.com](/content/ru/blog/d0-bf-d0-be-d1-87-d0-b5-d0-bc-d1-83-d0-bd-d0-b5-d0-b2-d1-81-d0-b5-d0-b0-d1-83-d0-b4-d0-b8-d1-82-d0-be-d1-80-d0-b8-d0-b8-d1-81-d0-be-d0-b7-d0-b4-d0-b0-d0-bd-d1-8b-d1-80-d0-b0-d0-b2-d0-bd-d1-8b.html): Благодаря глубокому пониманию различных аудиторий, становится возможным спрогнозировать дальнейшие действия пользователя и таким образом оптимизировать расходование вашего маркетингового бюджета. (817 words, Mar 21, 2019) - [Criteo APP Workshopリポート～ディップ株式会社 | JP - Criteo.com](/content/jp/blog/criteo-app-workshop-e3-83-aa-e3-83-9d-e3-83-bc-e3-83-88-ef-bd-9e-e3-83-87-e3-82-a3-e3-83-83-e3-83-97-e6-a0-aa-e5-bc-8f-e4-bc-9a-e7-a4-be.html): Criteo東京オフィスで開催されたAPP Workshopの様子を紹介しています。Criteo APP広告ソリューションをご利用のお客様による事例、活用法、成果や実績をご覧ください。 (43 words, Mar 20, 2019) - [Criteo APP Workshopを開催 | JP - Criteo.com](/content/jp/blog/criteo-app-workshop-e3-82-92-e9-96-8b-e5-82-ac/index.html): これに伴い、Criteo東京オフィスでは日本国内のお客様にCriteoのアプリ関連サービスの概要とメリットを知っていただくため、去る3月6日、広告主の皆様をお招きし、「APP Workshop」を開催いたしました。 (71 words, Mar 20, 2019) - [BalanceForBetter: Criteo feiert Internationalen Frauentag | DE - Criteo.com](/content/de/blog/balanceforbetter-criteo-feiert-internationalen-frauentag.html): Zum Anlass des internationalen Frauentages startete Criteo eine weltweite Initiative, um ganz im Sinne des diesjährigen Mottos „Balance for Better“ nicht nur die Leistung und Anerkennung von Frauen zu feiern, sondern auch um ein Bewusstsein für immer noch bestehende Ungleichheiten zu schaffen und gemeinsam Lösungen zu erarbeiten. Unser Münchner Büro organisierte dazu ein Frühstücksevent mit anschließender Panel-Diskussion. (812 words, Mar 19, 2019) - [ホワイトデー、今年のトレンドを振り返る～市場規模は縮小傾向に | JP - Criteo.com](/content/jp/blog/e3-83-9b-e3-83-af-e3-82-a4-e3-83-88-e3-83-87-e3-83-bc-e3-80-81-e4-bb-8a-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e6-8c-af-e3-82-8a-e8-bf-94-e3-82-8b-ef-bd-9e-e5-b8-82-e5-a0-b4.html): 毎年３月14日はホワイトデー。Criteo東京オフィスでも社員に可愛いドーナツがプレゼントされました♪ (50 words, Mar 19, 2019) - [Google Ad Manager、ファーストプライス入札への移行を発表 | JP - Criteo.com](/content/jp/blog/google-ad-manager-e3-80-81-e3-83-95-e3-82-a1-e3-83-bc-e3-82-b9-e3-83-88-e3-83-97-e3-83-a9-e3-82-a4-e3-82-b9-e5-85-a5-e6-9c-ad-e3-81-b8-e3-81-ae-e7-a7-bb-e8-a1-8c-e3-82-92-e7-99-ba-e8-a1-a8.html): Google Ad Managerのファーストプライス入札方式への移行は、現在のところ2019年末までに完了する予定です。 (114 words, Mar 18, 2019) - [Criteo Cares con la igualdad de género | ES - Criteo](/content/es/blog/criteo-cares-con-la-igualdad-de-genero/index.html): Desde Criteo hemos lanzado Criteo Cares, un programa enfocado en contratar talento sin discriminación de género y promoviendo la igualdad de oportunidades (449 words, Mar 15, 2019) - [Criteo fa il suo ingresso nel Kochava Traffic Index e nel Singular ROI Index | IT - Criteo](/content/it/blog/criteo-kochava-traffic-index-singular-roi-index/index.html): Criteo occupa il 16 ° posto nell'indice del traffico di Kochava per i suoi voti alti in termini di chiarezza del segnale, tasso di frodi pubblicitarie, qualità del traffico e correlazione. (370 words, Mar 14, 2019) - [国際女性デーにCriteo社内イベントを実施 | JP - Criteo.com](/content/jp/blog/e5-9b-bd-e9-9a-9b-e5-a5-b3-e6-80-a7-e3-83-87-e3-83-bc-e3-81-abcriteo-e7-a4-be-e5-86-85-e3-82-a4-e3-83-99-e3-83-b3-e3-83-88-e3-82-92-e5-ae-9f-e6-96-bd.html): 毎年３月８日は「国際女性デー」。Criteo東京オフィスでも、3月8日に社内イベントを行い、全スタッフがこの問題について考え、情報共有する機会を設けました。 (54 words, Mar 14, 2019) - [【事例紹介】Criteoダイナミックリターゲティングで、CPA80％削減に成功した「スミナビ」 | JP - Criteo.com](/content/jp/blog/e3-80-90-e4-ba-8b-e4-be-8b-e7-b4-b9-e4-bb-8b-e3-80-91criteo-e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-a7.html): 今回は、Criteoダイナミックリターゲティングを活用して、CPAの大幅削減に成功した求人サイト「スミナビ」（運営：株式会社Crewマネージメント）のマーケティングマネージャー 大沼芳彦氏にお話を伺いしました。 (57 words, Mar 14, 2019) - [新元号発表は4月1日！改元特需で注目のマーケットとは | JP - Criteo.com](/content/jp/blog/e6-96-b0-e5-85-83-e5-8f-b7-e7-99-ba-e8-a1-a8-e3-81-af4-e6-9c-881-e6-97-a5-ef-bc-81-e6-94-b9-e5-85-83-e7-89-b9-e9-9c-80-e3-81-a7-e6-b3-a8-e7-9b-ae-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-83-e3-83-88.html): 2019年4月30日に天皇陛下が退位されるのに伴い、平成が終了。皇太子殿下が即位される翌5月1日からは新しい元号の時代が始まります。新元号発表は4月1日。新しい元号はいったい何になるのか、今から楽しみですね！ (35 words, Mar 13, 2019) - [GW10連休、旅行関連需要が前年比＋3,323億円増 | JP - Criteo.com](/content/jp/blog/gw10-e9-80-a3-e4-bc-91-e3-80-81-e6-97-85-e8-a1-8c-e9-96-a2-e9-80-a3-e9-9c-80-e8-a6-81-e3-81-8c-e5-89-8d-e5-b9-b4-e6-af-94-ef-bc-8b3323-e5-84-84-e5-86-86-e5-a2-97.html): Everyone, have you decided on your GW plans? Every year, the GW is divided into two consecutive holidays at the end of April and the beginning of May even though it is a continuous holiday. Because May 1 the next day the Highness will take over the new emperor becomes a public holiday, it will be 10 consecutive holidays! (37 words, Mar 12, 2019) - [AI-Powered Advertising: From Personalization to Hyper Relevance | Criteo](/content/blog/hyper-relevant-ai-powered-advertising/index.html): Today’s personalized advertising is just the beginning. Artificial intelligence is capable of serving truly unique ads to every user. (1,173 words, Mar 12, 2019) - [모든 오디언스가 똑같지 않은 이유 | KR - Criteo](/content/kr/blog/eb-aa-a8-eb-93-a0-ec-98-a4-eb-94-94-ec-96-b8-ec-8a-a4-ea-b0-80-eb-98-91-ea-b0-99-ec-a7-80-ec-95-8a-ec-9d-80-ec-9d-b4.html): 오디언스 유형을 이해함으로써, 소비자의 미래 행동을 정확하게 예측하고 이를 통해 광고매체 지출을 최적화하는 것이 가능합니다. (686 words, Mar 11, 2019) - [【盛会御礼】Criteo Agency Award表彰式（2018年度下半期） | JP - Criteo.com](/content/jp/blog/e3-80-90-e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-e3-80-91criteo-agency-award-e8-a1-a8-e5-bd-b0-e5-bc-8f-ef-bc-882018-e5-b9-b4-e5-ba-a6-e4-b8-8b-e5-8d-8a-e6-9c-9f-ef-bc-89.html): Criteoでは、去る3月7日（金）、Criteo Certified Partnersに認定されている日本国内の代理店様を対象にしたCriteo Agency Award　Ceremonyを東京・品川で開催いたしました。 (42 words, Mar 11, 2019) - [Wer fördert Women in Tech im DACH-Raum? | DE - Criteo.com](/content/de/blog/wer-foerdert-women-in-tech-im-dach-raum/index.html): Zahlreiche Organisationen und Netzwerke arbeiten daran, Frauen in der Technologiebranche und deren öffentliche Wahrnehmung dauerhaft zu fördern. Auch würdigen verschiedene Awards außergewöhnliche Frauen und deren herausragende Leistungen, darunter die SMARTech Awards – powered by Criteo. (216 words, Mar 8, 2019) - [Talking Shop: Entrevista a Mollie Spilman, Criteo COO | ES - Criteo](/content/es/blog/talking-shop-entrevista-a-mollie-spilman-criteo-coo.html): Mollie Spilman, directora de Operaciones de Criteo logró uno de los tres premios a la Innovación 2019 Business Intelligence Group (BIG) (751 words, Mar 7, 2019) - [Barcelona acoge un año más el Mobile World Congress 2019 | ES - Criteo](/content/es/blog/barcelona-acoge-un-ano-mas-el-mobile-world-congress-2019.html): Un año más, la Ciudad Condal ha acogido otra edición de una de las ferias más importantes del sector de la telefonía móvil, el Mobile World Congress 2019. (484 words, Mar 7, 2019) - [Intelligenza Artificiale in Italia: un mercato agli albori | IT - Criteo](/content/it/blog/intelligenza-artificiale-in-italia-un-mercato-agli-albori.html): La nuova ricerca dell’Osservatorio Artificial Intelligence del Politecnico di Milano delinea un mercato dell’Intelligenza Artificiale agli albori in Italia. (805 words, Mar 5, 2019) - [El diseño web responsive y la importancia del mobile | ES - Criteo](/content/es/blog/el-diseno-web-responsive-y-la-importancia-del-mobile.html): El diseño web responsive es el encargado de adaptar una web a cualquier canal, ya sea smartphone, tablet, ordenador o incluso Smart TV. (551 words, Mar 5, 2019) - [The UK Ad-Tech Market in Focus | Criteo](/content/blog/uk-ad-tech-market-2019/index.html): We spoke with 150 marketers in Europe about how they convert customers today. Below, we unpack UK insights and the opportunities for 2019. (849 words, Feb 28, 2019) - [Criteoの予測が的中！2018年の5大トレンド | JP - Criteo.com](/content/jp/blog/criteo-e3-81-ae-e4-ba-88-e6-b8-ac-e3-81-8c-e7-9a-84-e4-b8-ad-ef-bc-812018-e5-b9-b4-e3-81-ae5-e5-a4-a7-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89.html): Criteoによる予測が的中した2018年のマーケットトレンドについてまとめています。音声検索、デジタルアシスタント機能、ソーシャルとコマースの関係、オフラインとオンラインの連携などのトピックを取り上げています。 (45 words, Feb 26, 2019) - [Segmenter correctement vos audiences est plus complexe qu’il n’y parait | FR - Criteo.com](/content/fr/blog/segmenter-correctement-vos-audiences-est-plus-complexe-quil-ny-parait.html): La connaissance approfondie des types d'audiences permet de prédire les comportements les plus susceptibles d'être adoptés par les consommateurs - de quoi maximiser l'efficacité de vos dépenses publicitaires. (974 words, Feb 26, 2019) - [Barcelona Fashion Summit 2019 | ES - Criteo](/content/es/blog/barcelona-fashion-summit-2019/index.html): El pasado 5 de febrero se celebró la séptima edición del Barcelona Fashion Summit, convirtiendo la Ciudad Condal en el epicentro de la moda. (591 words, Feb 23, 2019) - [盛況御礼～イーコマースフェア2019出展報告 | JP - Criteo.com](/content/jp/blog/e7-9b-9b-e6-b3-81-e5-be-a1-e7-a4-bc-ef-bd-9e-e3-82-a4-e3-83-bc-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-95-e3-82-a7-e3-82-a22019-e5-87-ba-e5-b1-95-e5-a0-b1-e5-91-8a.html):   去る2月7日（木）と8日（金）の2日間、東京ビッグサイトで開催された日本最大のEC・通販業界のイ […] (54 words, Feb 20, 2019) - [Conoce a nuestro equipo: Irina Malinina, Customer solutions & Innovation consultant | ES - Criteo](/content/es/blog/conociendo-al-equipo-irina-malinina/index.html): Irina Malinina lleva más de 6 años trabajando en Criteo, con experiencia en el sector se ha dedicado a solucionar los problemas de los clientes. (651 words, Feb 19, 2019) - [CriteoのAPAC地域最高責任者に、ケネス・パオが就任 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-aeapac-e5-9c-b0-e5-9f-9f-e6-9c-80-e9-ab-98-e8-b2-ac-e4-bb-bb-e8-80-85-e3-81-ab-e3-80-81-e3-82-b1-e3-83-8d-e3-82-b9-e3-83-bb-e3-83-91-e3-82-aa-e3-81-8c-e5-b0-b1-e4-bb-bb.html): 2019年2月4日、Criteoのアジア太平洋地域（APAC）における最高責任者として、ケネス・パオ（Kenneth　Pao）がエグゼクティブ・マネージング・ディレクターに就任いたしました。 (72 words, Feb 19, 2019) - [Qué es el cross-device tracking y cómo utilizarlo | ES - Criteo](/content/es/blog/que-es-el-cross-device-tracking-y-como-utilizarlo/index.html): Surge del análisis de la experiencia de consumo y como consecuencia de la gran cantidad de dispositivos diferentes que se utilizan. (606 words, Feb 19, 2019) - [Why Not All Audiences Are Created Equal | Criteo](/content/blog/audiences-and-advertising/index.html): By understanding audience types, it’s possible to predict the likelihood of consumers' future actions, thus optimising your media spend. (916 words, Feb 15, 2019) - [Criteoが2019年のトレンドを予測！「アドテクノロジー2019」 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-8c2019-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e4-ba-88-e6-b8-ac-ef-bc-81-ef-bd-9e-e3-80-8c-e3-82-a2-e3-83-89-e3-83-86-e3-82-af-e3-83-8e-e3-83-ad-e3-82-b8-e3-83-bc.html): まさに日進月歩の勢いで進化し続ける、アドテク業界。今年2019年には一体、どんな変化が待ち受けているのでしょうか？Criteoではこのほど、調査会社Euromonitor internationalの協力を得て、アジア太平洋地域のマーケター517人を対象に調査を実施、その結果をもとに2019年にアドテク業界のトレンドを予測、マーケターが取るべき戦略をまとめたリポート「アドテクノロジー2019」を作成しました。 (55 words, Feb 15, 2019) - [Combinare i vantaggi delle campagne di branding e performance | IT - Criteo](/content/it/blog/combinare-i-vantaggi-delle-campagne-di-branding-e-performance.html): Durante i grandi eventi sportivi, gli spettatori di tutto il mondo sono incollati ai loro schermi non solo per guardare le gesta degli atleti e della loro squadra preferita, ma anche annunci di retailer e brand. (668 words, Feb 13, 2019) - [El éxito de combinar campañas de branding y performance | ES - Criteo](/content/es/blog/el-exito-de-combinar-campanas-de-branding-y-performance.html): Gracias a Criteo Dynamic Retargeting, se combina la publicidad televisiva para medir el impacto. Hay casos donde la tasa de conversión llegó al 330% gracias a las campañas de rendimiento. (588 words, Feb 13, 2019) - [Conosci il team: Irina Malinina, Customer Solutions & Innovation Consultant | IT - Criteo](/content/it/blog/conosci-il-team-irina-malinina/index.html): Questa settimana, Irina del team TVex ci parla della genesi della combinazione retargeting / pubblicità TV. (561 words, Feb 12, 2019) - [Come sarà lo store del futuro? La fotografia del Politecnico di Milano | IT - Criteo](/content/it/blog/come-sara-lo-store-del-futuro-la-fotografia-del-politecnico-di-milano.html): La nuova ricerca dell’Osservatorio Innovazione Digitale nel Retail del Politecnico di Milano evidenzia come in Italia sia ancora bassa la spesa per il digitale fra i top retailer, sebbene cresca l’interesse e cambi l’esperienza in store. (1,051 words, Feb 12, 2019) - [February All Hands Meeting、開催しました！ | JP - Criteo.com](/content/jp/blog/february-all-hands-meeting-e3-80-81-e9-96-8b-e5-82-ac-e3-81-97-e3-81-be-e3-81-97-e3-81-9f-ef-bc-81.html): Criteo 東京オフィスでは、毎月1回、全社員が集うAll Hands Meetingを開催しています。All Hands Meetingは、日本風にいうと「全社会議」のようなもの。普段あまり交流がない部署のビジネスの状況を聞いたり、他部署で働く仲間と交流したりできる、とても貴重な時間です。 (72 words, Feb 12, 2019) - [Omnicanal: su relación con la inteligencia artificial y el Blockchain | ES - Criteo](/content/es/blog/omnicanal-su-relacion-con-la-inteligencia-artificial-y-el-blockchain.html): La inteligencia artificial y el Blockchain se han diseñado para potenciar el análisis de datos que incluya una mayor participación omnicanal del consumidor (621 words, Feb 12, 2019) - [5 Gründe, warum du dich für die SMARTech Awards bewerben solltest | DE - Criteo.com](/content/de/blog/5-gruende-warum-du-dich-fuer-die-smartech-awards-bewerben-solltest.html): Du bist besonders stolz auf eine Kampagne, die du in den letzten 24 Monaten durchgeführt hast? Dein Startup ist dabei, den digitalen Markt zu revolutionieren? Oder hat dein Unternehmen in den letzten Jahren Außergewöhnliches zur Commerce-Landschaft in der DACH-Region beigetragen?Wir geben dir und deiner Idee / deinem Unternehmen jetzt die Chance, dich vor einer hochkarätigen Jury zu präsentieren. (524 words, Feb 11, 2019) - [Warum die Criteo Performance Marketing Awards jetzt SMARTech Awards heißen | DE - Criteo.com](/content/de/blog/warum-die-criteo-performance-marketing-awards-jetzt-smartech-awards-heissen.html): Mit den SMARTech Awards wollen wir bei Criteo die aus den Jahren 2015-2017 bekannten Criteo Performance Marketing Awards nicht nur fortsetzen, sondern vor allem eine neue Plattform schaffen, die die große Vielfalt der digitalen Werbebranche widerspiegelt. (400 words, Feb 11, 2019) - [AdExchanger Industry Previewで話題を呼んだ5つの重要トレンド | JP - Criteo.com](/content/jp/blog/adexchanger-industry-preview-e3-81-a7-e8-a9-b1-e9-a1-8c-e3-82-92-e5-91-bc-e3-82-93-e3-81-a05-e3-81-a4-e3-81-ae-e9-87-8d-e8-a6-81-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89.html): ニューヨークで今年開催されたAdExchangerのIndustry Previewでは、多くの素晴らしい発表がありました。その中で最も議論されていたトレンドを以下にご紹介します。 (38 words, Feb 6, 2019) - [米国のToys“R”Us閉店から小売業者が学ぶべき「3つの消費者行動」 | JP - Criteo.com](/content/jp/blog/e7-b1-b3-e5-9b-bd-e3-81-aetoysrus-e9-96-89-e5-ba-97-e3-81-8b-e3-82-89-e5-b0-8f-e5-a3-b2-e6-a5-ad-e8-80-85-e3-81-8c-e5-ad-a6-e3-81-b6-e3-81-b9-e3-81-8d-e3-80-8c3-e3-81-a4-e3-81-ae.html): Toys"R"Usの閉店後、ロイヤルティの高い顧客は現在どこでショッピングしているのでしょうか。Criteoの調査レポート「Toys”R”Usのユーザを対象にしたアンケート」からの主なインサイトをご紹介します。 (45 words, Feb 6, 2019) - [Mollie Spilman y la diversidad en Criteo | ES - Criteo](/content/es/blog/mollie-spilman-y-la-diversidad-en-criteo/index.html): Una interesante charla mantenida por Mollie Spilman, directora de operaciones de Criteo. (775 words, Feb 6, 2019) - [G2 Crowdのクロスチャネル広告、ディスプレイ広告、モバイル広告ソフトウェアのカテゴリーで、Criteoのソリューションが最高評価を獲得 | JP - Criteo.com](/content/jp/blog/g2-crowd-e3-81-ae-e3-82-af-e3-83-ad-e3-82-b9-e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e5-ba-83-e5-91-8a-e3-80-81-e3-83-87-e3-82-a3-e3-82-b9-e3-83-97-e3-83-ac-e3-82-a4-e5-ba-83-e5-91-8a-e3-80-81-e3-83-a2.html): そして、このたび新たに公開された2019年冬のレポートにおいて、Criteoがクロスチャネル広告ソフトウェア、ディスプレイ広告ソフトウェア、さらにモバイル広告ソフトウェアの3つのカテゴリーにおいて最高の評価を獲得したことを、ここにご報告いたします。 (60 words, Feb 5, 2019) - [Meet the Team: Creative Designer Francisco Sanches | Criteo](/content/blog/meet-the-team-creative-designer-francisco-sanches/index.html): Creative Designer Francisco Sanches brings a true passion for design and data to Criteo. Hailing from São Paulo, Brazil, Francisco has an eclectic personal and professional background which makes him a joy to work with. In his role, he works cross-functionally to bring innovative ideas and captivating advertising to life for Criteo’s partners. We sat […] (1,589 words, Feb 4, 2019) - [What Former Toys"R"Us Shoppers Can Teach Us About Customer Loyalty | Criteo](/content/blog/customer-loyalty-lessons-from-toysrus-shopper-survey.html): Toys"R"Us' former customers were some of the most loyal shoppers out there. We uncover what makes them stick with a retailer. (528 words, Feb 1, 2019) - [キャッシュレス化対応は今年10月までがおトク！？ | JP - Criteo.com](/content/jp/blog/e3-82-ad-e3-83-a3-e3-83-83-e3-82-b7-e3-83-a5-e3-83-ac-e3-82-b9-e5-8c-96-e5-af-be-e5-bf-9c-e3-81-af-e4-bb-8a-e5-b9-b410-e6-9c-88-e3-81-be-e3-81-a7-e3-81-8c-e3-81-8a-e3-83-88-e3-82-af-ef-bc-81-ef-bc-9f.html): 2018年は日本における「キャッシュレス元年」とも言える年でした。 (56 words, Feb 1, 2019) - [2019年日本のデジタル広告市場、成長は低調？～チャンスは「アプリ」にあり！ | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e6-97-a5-e6-9c-ac-e3-81-ae-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e5-ba-83-e5-91-8a-e5-b8-82-e5-a0-b4-e3-80-81-e6-88-90-e9-95-b7-e3-81-af-e4-bd-8e-e8-aa-bf-ef-bc-9f-ef-bd-9e-e3-83-81.html): 同じく電通の調査によると、世界のデジタル広告費の成長率は、2018年が13.8％に上り、2019年は12％、2020年は10.8％と2桁成長が続くとみられています。 (92 words, Jan 31, 2019) - [どうなる!?「平成最後」のバレンタイン商戦 | JP - Criteo.com](/content/jp/blog/e3-81-a9-e3-81-86-e3-81-aa-e3-82-8b-e3-80-8c-e5-b9-b3-e6-88-90-e6-9c-80-e5-be-8c-e3-80-8d-e3-81-ae-e3-83-90-e3-83-ac-e3-83-b3-e3-82-bf-e3-82-a4-e3-83-b3-e5-95-86-e6-88-a6.html): 一般社団法人日本記念日協会記念日文化研究所の調べでは、2018年のバレンタインデーの推計市場規模は約1300億円。平成最後のバレンタインデー・シーズン、この巨大市場を舞台に、どんな商戦が繰り広げられているのでしょうか？特徴的な取り組みをピックアップしてみましょう (12 words, Jan 30, 2019) - [Il retail si trasforma con l’Intelligenza Artificiale | IT - Criteo](/content/it/blog/il-retail-si-trasforma-con-lintelligenza-artificiale.html): Al NFR 2019 Retail’s Big Show, tanti annunci dei vendor ICT che mostrano come l’intelligenza artificiale è destinata a modificare il retail in modo radicale. (655 words, Jan 30, 2019) - [CRITEO Kickoffミーティング2019開催報告 | JP - Criteo.com](/content/jp/blog/criteo-kickoff-e3-83-9f-e3-83-bc-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b02019-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a.html): Criteoでは、このほどCriteo Kickoffミーティング2019を行いました。このミーティングは、新年のスタートにあたって全世界のオフィスで働くメンバーが新年をともに祝うことによって絆を深め合い、同時に新しい年の事業方針や全社的な目標を確認し合うために行われる、毎年恒例のイベントです。 (55 words, Jan 29, 2019) - [Retailers, tenéis motivos para actuar como un publisher | ES - Criteo](/content/es/blog/retailers-teneis-motivos-para-actuar-como-un-publisher.html): Para los retailers, el miedo a adaptarse no fue una tarea fácil. Os mostramos las 3 claves que hicieron posible dar un paso al frente. (830 words, Jan 29, 2019) - [San Valentín, una oportunidad para los retailers | ES - Criteo](/content/es/blog/san-valentin-una-oportunidad-para-los-retailers/index.html): Pasadas las Navidades, la siguiente cita con una fecha de enorme atractivo comercial es San Valentín. Una nueva oportunidad para los Retailers. (603 words, Jan 29, 2019) - [Z Wore It Best: What Gen Z Wants From Fashion Brands](/content/jp/blog/z-e4-b8-96-e4-bb-a3-e3-81-8c-e3-83-95-e3-82-a1-e3-83-83-e3-82-b7-e3-83-a7-e3-83-b3-e3-81-ab-e6-b1-82-e3-82-81-e3-82-8b-e3-82-82-e3-81-ae.html): コンバットブーツやミニスカートから、ケミカルウォッシュのジーンズにハイカットスニーカーまで、ファッションの流行は常に変化を続け、世代ごとの特徴を色濃く反映しています。CriteoはZ世代の心をつかむマーケティングキャンペーンについて数々の調査を行う中で、世代によって異なるさまざまな特徴を見つけてきました。最近よく耳にする「ミレニアル世代 vs Z世代」論争では、ファッション業界についても言及しておく必要があるようです。 (23 words, Jan 28, 2019) - [Il marketing degli articoli sportivi: i 3 modi migliori per affrontare il 2019 | IT - Criteo](/content/it/blog/il-marketing-degli-articoli-sportivi-i-3-modi-migliori-per-affrontare-il-2019.html): Questa rapida lettura interattiva copre il paesaggio, i trend e i suggerimenti strategici su come vincere il gioco di marketing di articoli sportivi. (922 words, Jan 24, 2019) - [年末年始、福袋商戦に異変あり！？～データから読み解く日本のeコマースの傾向 | JP - Criteo.com](/content/jp/blog/e5-b9-b4-e6-9c-ab-e5-b9-b4-e5-a7-8b-e3-80-81-e7-a6-8f-e8-a2-8b-e5-95-86-e6-88-a6-e3-81-ab-e7-95-b0-e5-a4-89-e3-81-82-e3-82-8a-ef-bc-81-ef-bc-9f-ef-bd-9e-e3-83-87-e3-83-bc-e3-82-bf-e3-81-8b-e3-82-89.html): 去る1月11日にCriteo東京オフィスで開催された、2019年最初のメディア昼食会では、Criteoでデータ分析・データサイエンス担当ヴァイスプレジデントを務めるJaysen Gillespieが、「データから読み解く日本のeコマースの傾向」と題してプレゼンテーションを行いました。 (100 words, Jan 24, 2019) - [Marketing de salud y belleza: las 4 tácticas principales para afrontar el 2019 | ES - Criteo](/content/es/blog/marketing-de-salud-y-belleza-las-4-tacticas-principales-para-afrontar-el-2019.html): Marketing de salud y belleza: te contamos todos los secretos para triunfar en el 2019, desde la estrategia en redes sociales, el retargeting con publicidad con vídeo, la importancia de una buena experiencia mobile y del contenido personalizado. (851 words, Jan 24, 2019) - [Las 3 principales tendencias del mercado global | ES - Criteo](/content/es/blog/las-3-principales-tendencias-del-mercado-global/index.html): El auge del mobile, las apps de compra y los retailers omnicanal son las 3 tendencias a tener en cuenta. (477 words, Jan 24, 2019) - [2019年初のメディア昼食会を開催しました！ | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e5-88-9d-e3-81-ae-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e6-98-bc-e9-a3-9f-e4-bc-9a-e3-82-92-e9-96-8b-e5-82-ac-e3-81-97-e3-81-be-e3-81-97-e3-81-9f-ef-bc-81.html): Criteo東京オフィスでは、去る1月11日、日本のメディアの皆様をお招きし、2019年最初のメディア昼食会を開催しました。 (78 words, Jan 23, 2019) - [Meet the Team: Irina Malinina, Customer Solutions & Innovation Consultant | DE - Criteo.com](/content/de/blog/meet-the-team-irina-malinina/index.html): Die Verknüpfung von TV-Werbung und Retargeting: An dieser Innovation arbeitet das Criteo-Teammitglied Irina Mainina gemeinsam mit dem TVex-Team. Im Interview spricht sie darüber, wie es zu dem Projekt kam und was die langfristigen Ziele sind. (566 words, Jan 22, 2019) - [Ad Tech: le sfide da affrontare e le strategie più efficaci per vincerle | IT - Criteo](/content/it/blog/ad-tech-le-sfide-da-affrontare-e-le-strategie-piu-efficaci-per-vincerle.html): Per saperne di più su come si sta evolvendo il mondo dell’ad tech abbiamo parlato con numerosi marketer in tutto il mondo per capire quali sono le sfide che devono affrontare e le strategie per vincerle. (1,128 words, Jan 22, 2019) - [Gli italiani primi in Europa per gli acquisti da mobile | IT - Criteo](/content/it/blog/gli-italiani-primi-in-europa-per-gli-acquisti-da-mobile.html): Lo leggiamo e lo sentiamo dire tutti i giorni: gli italiani sono sempre più connessi. Non è solo un’impressione ma è un dato confermato anche dalla ricerca Connected Consumer di Mastercard, condotta da GFK Eurisko, che ha analizzato l’approccio dei consumatori italiani e continentali sui pagamenti digitali e, più in generale, verso le tecnologie e l’innovazione nella vita di tutti i giorni. (339 words, Jan 22, 2019) - [Millennials vs Gen Z: 4 Differences in What They Care About](/content/br/blog/millennials-vs-gen-z/index.html): Um novo grupo vem se tornando o centro das atenções. Trata-se da Geração Z, que finalmente atingiu a maioridade e vem roubando os holofotes no mundo todo.Por quê? Porque a Geração Z é imensa, quase 20% da população brasileira. E está no caminho de se tornar o grupo consumidor mais impactante do mundo. (780 words, Jan 18, 2019) - [Sephoraのオンラインマーケティング戦略は、なぜ最高のオフラインマーケティング戦略なのか？ | JP - Criteo.com](/content/jp/blog/sephora-e3-81-ae-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-88-a6-e7-95-a5-e3-81-af-e3-80-81-e3-81-aa-e3-81-9c-e6-9c-80-e9-ab-98.html): Most shoppers will abandon the site in the process of making a purchase. The average shopping cart abandonment rate is around 77%. So how can you increase the number of shoppers that follow through and finally click “Buy”? We took a closer look at beauty retailer Sephora and other brands. (41 words, Jan 18, 2019) - [ビッグデータ利活用、その担い手は誰か？ | JP - Criteo.com](/content/jp/blog/e3-83-93-e3-83-83-e3-82-b0-e3-83-87-e3-83-bc-e3-82-bf-e5-88-a9-e6-b4-bb-e7-94-a8-e3-80-81-e3-81-9d-e3-81-ae-e6-8b-85-e3-81-84-e6-89-8b-e3-81-af-e8-aa-b0-e3-81-8b-ef-bc-9f.html):   企業競争力を左右するビッグデータ 2018年末、日本経済新聞の紙面に、米アパレル大手GAPのアー […] (33 words, Jan 16, 2019) - [Tendencias Ad-Tech en 2019 | ES - Criteo](/content/es/blog/tendencias-ad-tech-en-2019/index.html): Junto con Euromonitor reflexionamos sobre las tendencias Ad-Tech en 2019: los métodos de conversión y las estrategias que mejor funcionan. (865 words, Jan 16, 2019) - [Apparel marketing: come approfittare dei 3 maggiori trend nel 2019 | IT - Criteo](/content/it/blog/apparel-marketing-come-approfittare-dei-3-maggiori-trend-nel-2019.html): En esta lectura rápida interactiva, cubrimos qué tan grande es la oportunidad de la ropa, lo que está sucediendo en el mercado ahora y las principales tendencias a tener en cuenta. (985 words, Jan 16, 2019) - [El auge de artículos deportivos en el mercado | ES - Criteo](/content/es/blog/articulos-deportivos-mercadeo-estrategias/index.html): La industria de artículos deportivos está en auge y se beneficia de estos nuevos hábitos. A más practicantes, mayor demanda y consumo. (763 words, Jan 16, 2019) - [Come cambierà l’AD-TECH nel 2019 | IT - Criteo](/content/it/blog/come-cambiera-lad-tech-nel-2019/index.html): Scopri come si evolverà il panorama dell’ad-tech nel nuovo report di Criteo State of Ad Tech 2019, una preziosa fonte di informazioni per adottare soluzioni vincenti. (632 words, Jan 16, 2019) - [Marketing en el sector Salud y belleza Principales 4 tácticas para triunfar en el 2019 | ES - Criteo](/content/es/blog/marketing-en-el-sector-salud-y-belleza/index.html): En esta lectura rápida interactiva, desempaquetamos las principales tendencias, investigaciones y consejos sobre cómo hacer que su marketing de salud y belleza brille. (1,025 words, Jan 15, 2019) - [Digital marketing: le 7 tendenze da tenere d’occhio nel 2019 | IT - Criteo](/content/it/blog/2019-digital-marketing-tendenze/index.html): Come sempre, all’inizio dell’anno si cerca di prevedere che cosa ci riserva il futuro. Per il 2019 Criteo ha pensato ad alcune delle principali tendenze già emerse l’anno scorso e ha pubblicato il report Commerce & Digital Marketing Outlook 2019, nel quale ha preso in esame i principali trend che avranno un impatto significativo nel settore del Digital Marketing per il 2019. (1,090 words, Jan 15, 2019) - [知っておきたいPMPの基本～オープンオークションや純広告との違いは？ | JP - Criteo.com](/content/jp/blog/e7-9f-a5-e3-81-a3-e3-81-a6-e3-81-8a-e3-81-8d-e3-81-9f-e3-81-84pmp-e3-81-ae-e5-9f-ba-e6-9c-ac-ef-bd-9e-e3-82-aa-e3-83-bc-e3-83-97-e3-83-b3-e3-82-aa-e3-83-bc-e3-82-af-e3-82-b7-e3-83-a7-e3-83-b3.html): ここ数年、少しずつ認知度が高まっている新しい広告取引市場・PMP(Private Market Place)。 (32 words, Jan 14, 2019) - [Health & Beauty Marketing: le 4 tattiche migliori per sfondare nel 2019 | IT - Criteo](/content/it/blog/top-health-beauty-marketing-marketing-strategie/index.html): 133/5000In questa rapida lettura interattiva, disimballiamo le tendenze, le ricerche e i suggerimenti migliori su come rendere incandescente il tuo marketing per la salute e la bellezza. (1,068 words, Jan 14, 2019) - [電子マネーをマーケティングに活用するには？ | JP - Criteo.com](/content/jp/blog/e9-9b-bb-e5-ad-90-e3-83-9e-e3-83-8d-e3-83-bc-e3-82-92-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ab-e6-b4-bb-e7-94-a8-e3-81-99-e3-82-8b-e3-81-ab-e3-81-af-ef-bc-9f.html): 今や私達の生活に欠かせない存在となりつつある電子マネー。 (58 words, Jan 13, 2019) - [スマートスピーカーの普及拡大はどんなチャンスをもたらすのか？ | JP - Criteo.com](/content/jp/blog/e3-82-b9-e3-83-9e-e3-83-bc-e3-83-88-e3-82-b9-e3-83-94-e3-83-bc-e3-82-ab-e3-83-bc-e3-81-ae-e6-99-ae-e5-8f-8a-e6-8b-a1-e5-a4-a7-e3-81-af-e3-81-a9-e3-82-93-e3-81-aa-e3-83-81-e3-83-a3-e3-83-b3-e3-82-b9.html): 2018年のデジタル消費において最も注目すべきトレンドの１つが、スマートスピーカーの普及拡大でした。 (57 words, Jan 11, 2019) - [成長続くアプリ市場、自社アプリをどう活用する？ | JP - Criteo.com](/content/jp/blog/e6-88-90-e9-95-b7-e7-b6-9a-e3-81-8f-e3-82-a2-e3-83-97-e3-83-aa-e5-b8-82-e5-a0-b4-e3-80-81-e8-87-aa-e7-a4-be-e3-82-a2-e3-83-97-e3-83-aa-e3-82-92-e3-81-a9-e3-81-86-e6-b4-bb-e7-94-a8-e3-81-99-e3-82-8b.html): 好調に成長を続けるアプリ市場。単にモノやサービスを売るためだけではない、賢いアプリ活用法の具体例をご紹介しましょう。 (18 words, Jan 10, 2019) - [Tres maneras conectar con tus consumidores durante las rebajas | ES - Criteo](/content/es/blog/tres-maneras-conectar-con-tus-consumidores-durante-las-rebajas.html): Llegan las rebajas y el consumidor se prepara para las compras, al mismo tiempo que los anunciantes se preparan para conectar con sus consumidores. (522 words, Jan 10, 2019) - [리타케팅 광고의 3가지 전략 | KR - Criteo](/content/kr/blog/eb-a6-ac-ed-83-80-ec-bc-80-ed-8c-85-ea-b4-91-ea-b3-a0-ec-9d-98-3-ea-b0-80-ec-a7-80-ec-a0-84-eb-9e-b5.html): 소셜, 비디오 및 앱 리타게팅 광고를 사용해 어디에서나 고객에게 도달할 수 있는 완전한 리타게팅 전략을 구축하는 방법을 알아보십시오. (762 words, Jan 10, 2019) - [Diferencias y similitudes entre el Remarketing y el Retargeting | ES - Criteo](/content/es/blog/diferencias-y-similitudes-entre-el-remarketing-y-el-retargeting.html): El retargeting, por su parte, no deja de ser una forma de remarketing enfocada única y exclusivamente al entorno online. (517 words, Jan 10, 2019) - [モリー・スピルマンが語る Criteoでのワークライフバランス | JP - Criteo.com](/content/jp/blog/e3-83-a2-e3-83-aa-e3-83-bc-e3-83-bb-e3-82-b9-e3-83-94-e3-83-ab-e3-83-9e-e3-83-b3-e3-81-8c-e8-aa-9e-e3-82-8b-criteo-e3-81-a7-e3-81-ae-e3-83-af-e3-83-bc-e3-82-af-e3-83-a9-e3-82-a4-e3-83-95-e3-83-90.html): このほど、Criteoの経営メンバーによって新たに創設されたグループ「Women@Criteo」では、最高執行責任者（COO）のモリー・スピルマン（Mollie Spilman）をゲストに招き、トークイベント「モリーとのコーヒータイム」を開催しました。 (42 words, Jan 10, 2019) - [プログラミング必修化でマーケットに起こる変化は？ | JP - Criteo.com](/content/jp/blog/e3-83-97-e3-83-ad-e3-82-b0-e3-83-a9-e3-83-9f-e3-83-b3-e3-82-b0-e5-bf-85-e4-bf-ae-e5-8c-96-e3-81-a7-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-83-e3-83-88-e3-81-ab-e8-b5-b7-e3-81-93-e3-82-8b-e5-a4-89-e5-8c-96.html): GMOメディアと船井総合研究所では、2018年の子供向けのプログラミング教育市場は約90億円に急拡大し、2023年には、約226億円にまで達すると予想しています。 (17 words, Jan 9, 2019) - [Marketing dei beni per la casa: I 3 modi migliori per rinnovare la tua strategia nel 2019 | IT - Criteo](/content/it/blog/home-merci-marketing-strategie/index.html): In questa rapida lettura interattiva copriamo il panorama attuale, le tendenze in crescita e i migliori consigli per aiutare a guidare il piano di marketing delle merci per la casa. (881 words, Jan 9, 2019) - [2019年インバウンド商戦 ～顧客満足度だけじゃダメ！？上げるべきは〇〇〇満足度 | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-82-a4-e3-83-b3-e3-83-90-e3-82-a6-e3-83-b3-e3-83-89-e5-95-86-e6-88-a6.html): 政府は2020年までに訪日外国人客4000万人突破を目標に掲げており、訪日外国人客対象のビジネスは引き続き成長を続けるものと見込まれます。では、このマーケットで商機をつかむカギは、どこにあるのでしょうか？ (65 words, Jan 8, 2019) - [ALOHA, Everlane, Allbirds: 3 startups de e-commerce orientadas por missão | BR - Criteo.com](/content/br/blog/aloha-everlane-allbirds/index.html): Para se destacar no atual cenário econômico, sua marca precisa mais do que apenas um ótimo produto e uma campanha de marketing criativa. (910 words, Jan 8, 2019) - [I saldi invernali in Europa: che cosa aspettarsi per il 2019 | IT - Criteo](/content/it/blog/inverno-vendita-europa-trends-2019/index.html): Criteo’s analysis of what happened last season shows just how big the opportunity is for brands & retailers in 2019, and what to prepare for. (576 words, Jan 8, 2019) - [2019年も粘ります！伸びます！「Criteo餅つき大会」開催報告 | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-82-82-e7-b2-98-e3-82-8a-e3-81-be-e3-81-99-ef-bc-81-e4-bc-b8-e3-81-b3-e3-81-be-e3-81-99-ef-bc-81-e3-80-8ccriteo-e9-a4-85-e3-81-a4-e3-81-8d-e5-a4-a7-e4-bc-9a-e3-80-8d-e9-96-8b-e5-82-ac.html): 　Criteo東京オフィスでは、今年も新年恒例の餅つき大会を開催しました！会場はオフィス内のフリースペース。まずは、集った社員を前にコマーシャルディレクターの小野良一が今年のCriteoの事業方針や目標について説明、力を合わせて頑張っていこうと呼びかけました。 (60 words, Jan 7, 2019) - [Las 7 principales tendencias en el marketing digital de 2019 | ES - Criteo](/content/es/blog/2019-tendencias-de-marketing-digital/index.html): La regulación de datos de los usuarios, los avances tecnológicos y la adopción de la Inteligencia Artificial en el marketing digital traerá consigo las claves para que tanto marcas como retailers alcancen el éxito en 2019. (773 words, Jan 3, 2019) - [Rebajas de invierno en Europa: expectativas para el 2019 | ES - Criteo](/content/es/blog/invierno-ventas-europa-tendencias-2019/index.html): El análisis de Criteo de lo que sucedió la temporada pasada muestra cuán grande es la oportunidad para las marcas y los minoristas en 2019, y para qué prepararse. (566 words, Jan 3, 2019) - [Cinco consejos para optimizar tu estrategia de fidelización de clientes | ES - Criteo](/content/es/blog/cinco-consejos-para-optimizar-tu-estrategia-de-fidelizacion-de-clientes.html): Si tienes un programa de fidelización para intentar perpetuar a tus clientes, es bueno que tomes nota de estas 5 razones para que no se vayan. (1,012 words, Dec 29, 2018) - [Por qué debes apostar por el Small Data en lugar del Big Data | ES - Criteo](/content/es/blog/por-que-debes-apostar-por-el-small-data-en-lugar-del-big-data.html): El Small Data aparece ante la imposibilidad que tienen muchas empresas de recabar y analizar los millones de datos obtenidos de sus consumidores. (642 words, Dec 28, 2018) - [La fuerza de la unión del Big Data y el marketing de contenidos | ES - Criteo](/content/es/blog/la-fuerza-de-la-union-del-big-data-y-el-marketing-de-contenidos.html): A medida que el Big Data acumula información, su algoritmo va describiendo las pautas de demanda de los lectores. (544 words, Dec 28, 2018) - [La importancia del vídeo marketing | ES - Criteo](/content/es/blog/la-importancia-del-video-marketing/index.html): La tecnología no se detiene y tampoco lo hace la evolución de las aplicaciones que se le pueden dar al marketing como, por ejemplo, el vídeo marketing. (634 words, Dec 28, 2018) - [Ecommerce: i trend del 2019 | IT - Criteo](/content/it/blog/ecommerce-i-trend-del-2019/index.html): I principali trend dell’Ecommerce che le aziende devono tenere d’occhio per avere successo e battere la concorenza. (679 words, Dec 28, 2018) - [Marketing en el sector moda: Cómo dominar las 3 tendencias más importantes del 2019 | ES - Criteo](/content/es/blog/top-ropa-estrategias-marketing/index.html): En esta lectura rápida interactiva, cubrimos qué tan grande es la oportunidad de la ropa, lo que está sucediendo en el mercado ahora y las principales tendencias a tener en cuenta. (806 words, Dec 20, 2018) - [Marketing para el sector de artículos del hogar 3 principales maneras de renovar tu estrategia en el 2019 | ES - Criteo](/content/es/blog/marketing-para-el-sector-de-articulos-del-hogar/index.html): En esta lectura rápida interactiva, cubrimos el panorama actual, las tendencias en crecimiento y los mejores consejos para ayudarlo a impulsar su plan de comercialización de productos para el hogar. (876 words, Dec 20, 2018) - [Feed Tech2018にCriteo社員が登壇！ | JP - Criteo.com](/content/jp/blog/feed-tech2018-e3-81-abcriteo-e7-a4-be-e5-93-a1-e3-81-8c-e7-99-bb-e5-a3-87-ef-bc-81.html): 2018年12月18日に東京・お茶の水で開催された、日本最大級のデータフィード専門イベント「Feed Tech2018」に、CRITEO株式会社セールスマネージャーの中村祐介が登壇いたしました。今年のFeed Techのテーマは「データフィード革命～デジタルアセットでマーケティングを変える」。 (66 words, Dec 20, 2018) - [3 Hacks for Your Holiday Retargeting Campaigns   | Criteo](/content/blog/holiday-retargeting-campaigns/index.html): ‘Tis the season for trying to connect the right gift ideas with the right shoppers at the right time. Here are 3 ways to do it right. (653 words, Dec 19, 2018) - [Criteo Japan Christmas Party を開催しました！ | JP - Criteo.com](/content/jp/blog/criteo-japan-christmas-party-e3-80-80-e3-82-92-e9-96-8b-e5-82-ac-e3-81-97-e3-81-be-e3-81-97-e3-81-9f-ef-bc-81.html): 12月14日（金）には、オフィス内のオープンスペースで恒例のChristmas　Partyを開催しました。 (31 words, Dec 17, 2018) - [Las 5 Estrategias de Targeting más Utilizados](/content/es/blog/cinco-tipos-de-targeting/index.html): Descubre los tipos de targeting más utilizados en campañas publicitarias que permiten afinar la estrategia y alcanzar los objetivos. (617 words, Dec 17, 2018) - [Cresce l’omnicanalità: le aziende italiane sono pronte? | IT - Criteo](/content/it/blog/cresce-lomnicanalita-le-aziende-italiane-sono-pronte.html): Scopriamo come le aziende italiane stanno reagendo alla svolta sempre più decisa dei consumatori verso l’omnicanalità. (985 words, Dec 12, 2018) - [32%のダイレクトトラフィックから見える課題： Eコマースは今後、どうあるべきなのか？ | JP - Criteo.com](/content/jp/blog/32-e3-81-ae-e3-83-80-e3-82-a4-e3-83-ac-e3-82-af-e3-83-88-e3-83-88-e3-83-a9-e3-83-95-e3-82-a3-e3-83-83-e3-82-af-e3-81-8b-e3-82-89-e8-a6-8b-e3-81-88-e3-82-8b-e8-aa-b2-e9-a1-8c.html): WIREDの調査によると、パブリッシャーサイトへのトラフィックのうち、ダイレクトトラフィックが占める割合は32%、検索は25%、SNSが23%と続きます。このため、マーケターは「商品ページの最適化」と「リエンゲージメントへのフォーカス」という、2つのアクションを起こさねばなりません。 (48 words, Dec 12, 2018) - [I top trend del settore viaggi 2019: 3 suggerimenti per incrementare le prenotazioni | IT - Criteo](/content/it/blog/i-top-trend-del-settore-viaggi-2019/index.html): Dopo una stagione di festività, spesso stressante, è naturale iniziare a sognare come lasciarsi tutto alle spalle. Abbiamo studiato i dati di tutti i nostri clienti viaggiatori, rilevando un picco significativo di traffico e di prenotazioni tra gennaio e marzo 2018. È ormai sicuro che i trend del settore viaggi per il 2019 seguiranno lo stesso modello, il che significa che già da oggi dobbiamo iniziare a pensare come connetterci con i viaggiatori. (971 words, Dec 12, 2018) - [La personalización de regalos se hace por Inteligencia Artificial | ES - Criteo](/content/es/blog/la-personalizacion-de-regalos-se-hace-por-inteligencia-artificial.html): Una de las muchas aplicaciones de la Inteligencia Artificial en el comercio tiene que ver con la personalización de los regalos. (615 words, Dec 12, 2018) - [How to Market Retail & Ecommerce on Pinterest | Criteo](/content/blog/how-to-market-retail-ecommerce-on-pinterest/index.html): Learn everything you need to know about marketing your retail or ecommerce site on Pinterest, from setting it up, to building it out and promoting it. (952 words, Dec 11, 2018) - [Las principales tendencias del Web Summit 2018 | ES - Criteo](/content/es/blog/las-principales-tendencias-del-web-summit-2018/index.html): Confianza, gestión de datos, experiencias, impactos visuales... son varias de las tendencias lo que nos auguró la última edición del Web Summit. (619 words, Dec 11, 2018) - [Forrester cites Criteo Retail Media as a turnkey offering to help commerce companies mine first-party data | Criteo](/content/blog/criteo-retail-media-cited-as-a-turnkey-offering-to-help-commerce-companies-mine-first-party-data-in-forrester-report.html): On the 5th December 2018, Forrester published a report written by industry analyst Sucharita Kodali (@smulpuru) titled Retailers: You’re the Next Media Moguls, Media Networks From Commerce Companies Are Growing And Transforming Shopping (subscription required), with Fiona Swerdlow, Susan Bidel, Collin Colburn, Joanna O’Connell and Heidi Anderson. In the report, Forrester provides insights on how retailers are building ad businesses and serving onsite ads […] (392 words, Dec 11, 2018) - [Por qué la estrategia de marketing online de Sephora es la mejor estrategia de marketing offline | ES - Criteo](/content/es/blog/sephoras-estrategia-de-marketing-en-linea-es-el-mejor.html): 289/5000La mayoría de los compradores abandonarán el sitio en el proceso de compra. La tasa promedio de abandono del carrito de compra es de alrededor del 77%. Entonces, ¿cómo puede aumentar el número de compradores que siguen y finalmente hacer clic en "Comprar"? Echamos un vistazo más de cerca al minorista de belleza Sephora y otras marcas. (1,035 words, Dec 11, 2018) - [Principales tendencias del sector Viajes del 2019: 3 claves para conseguir más reservas | ES - Criteo](/content/es/blog/2019-tendencias-de-viaje/index.html): Después de la estresante temporada de fiestas, es más que comprensible que se empiece a soñar con escapar de todo. Analizamos los datos de Criteo de nuestros clientes de viajes y observamos un repunte significativo en el tráfico de viajes y reservas entre enero y marzo de 2018. Las tendencias del sector Viajes para el 2019 reproducirán este mismo patrón, lo que implica que es importante empezar a plantearse cómo se va a conectar con los viajeros. (1,014 words, Dec 10, 2018) - [Cómo son los compradores de las tiendas online y los de las offline | ES - Criteo](/content/es/blog/como-son-los-compradores-de-las-tiendas-online-y-los-de-las-offline.html): Las motivaciones para comprar en tiendas online y offline son diversas. Os explicamos que buscan los clientes y cómo resolver sus necesidades. (686 words, Dec 10, 2018) - [Lo shopping natalizio? Si fa con lo smartphone! | IT - Criteo](/content/it/blog/lo-shopping-natalizio-si-fa-con-lo-smartphone/index.html): Lo shopping natalizio si fa comodamente seduti sul divano di casa. È questa la tendenza evidenziata da una recente ricerca. (653 words, Dec 10, 2018) - [2018年のマーケティングトレンドTOP４ | JP - Criteo.com](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89top-ef-bc-94.html): 2018年もめまぐるしく変化したマーケティング業界。あらゆる分野で指数関数的な変化が起きています。例えば、モバイル広告がデジタル広告の70％を超えるまでに急成長をしていますし、約60％の人が音声検索を使い始めています。B2Cビジネネスを手掛ける企業が最も好むコンテンツマーケティング戦略がSNSになり、B2Cマーケティング担当者の94%がコンテンツ戦略の一環としてLinkedInを使っているという調査結果も。Forbs Agency CouncilのScott Darrohnは、2018年のマーケティング業界で起きた変化のうち、特に次の4点に注目するようアドバイスしています。 (64 words, Dec 7, 2018) - [Perché la strategia marketing online di Sephora è la migliore strategia marketing offline | IT - Criteo](/content/it/blog/la-strategia-di-marketing-online-di-sephoras-e-la-migliore.html): La maggior parte degli acquirenti abbandonerà il sito nel processo di acquisto. Il tasso medio di abbandono del carrello è di circa il 77%. Quindi, come puoi aumentare il numero di acquirenti che seguono e infine fare clic su "Acquista"? Abbiamo dato un'occhiata più da vicino al rivenditore di bellezza Sephora e ad altre marche. (947 words, Dec 6, 2018) - [Greetings from Criteo Singapore！ Criteo シンガポールオフィスのご紹介 | JP - Criteo.com](/content/jp/blog/criteo-e3-82-b7-e3-83-b3-e3-82-ac-e3-83-9d-e3-83-bc-e3-83-ab-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-81-ae-e3-81-94-e7-b4-b9-e4-bb-8b.html): ラッフルズセンターにあるクリエイティブシンガポールのオフィスには、熱心に働く、楽しく愛するクリテスと数え切れないほどの植物があります。 (86 words, Dec 6, 2018) - [2019年マーケティングトレンドを予測 | JP - Criteo.com](/content/jp/blog/2019-e5-b9-b4-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e4-ba-88-e6-b8-ac.html): 2018年ももうすぐ終わり。来るべき新しい年に向けて、着々と準備を始めている人も多いことでしょう。来年2019年はマーケティング業界にとってどんな1年になるのでしょうか？起業家で、Calendar.comとInfluence＆Co.の共同創業者であるJohn Hall氏は、2019年にマーケティング業界で起こるであろう５つのトレンドについて米Forbes誌に寄稿しています。今回はその内容をかいつまんでご紹介します。 (51 words, Dec 6, 2018) - [年末商戦、何がどのタイミングで売れる？ ～Criteo Seasonal sales Dashboard 活用のすすめ | JP - Criteo.com](/content/jp/blog/e5-b9-b4-e6-9c-ab-e5-95-86-e6-88-a6-e3-80-81-e4-bd-95-e3-81-8c-e3-81-a9-e3-81-ae-e3-82-bf-e3-82-a4-e3-83-9f-e3-83-b3-e3-82-b0-e3-81-a7-e5-a3-b2-e3-82-8c-e3-82-8b-ef-bc-9f-ef-bd-9ecriteo-seasonal-sal.html): 12月に入り、いよいよ年末商戦が本格的にスタートしています。今年はブラックフライデーや「独身の日」が空前の盛り上がりを見せたことから、年末商戦も好調が見込まれています。年に一度のチャンスを生かすために、的確なタイミングでキャンペーンを展開し、売上増を図りたいものです。 (45 words, Dec 5, 2018) - [ターゲティング101：コンテクスチュアル・ターゲティング vs. 行動ターゲティング | JP - Criteo.com](/content/jp/blog/e3-82-b3-e3-83-b3-e3-83-86-e3-82-af-e3-82-b9-e3-83-81-e3-83-a5-e3-82-a2-e3-83-ab-e3-83-bb-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-vs-e8-a1-8c-e5-8b-95-e3-82-bf-e3-83-bc.html): もう何年も前のことですが、コンテクスチュアル（文脈）ターゲティングと行動ターゲティングのどちらに優先的に投資すべきかについて、活発な議論がなされた時期がありました。「コンテクスチュアル・ターゲティングなんてもう古い。パーソナライズが可能な行動ターゲティングを選ぶべきだ」と言う人もいれば、「どちらかではなく、相互補完的に両方を活用すべきだ」と主張する人もいました。それから10年以上が経過しましたが、この議論は今なお続いています。実際のところ、マーケティングに関する他の問題と同様に、この問いに対する答えは「時と場合」によって変わってくるものです。その答えを探るために、改めてこの2つのターゲティング手法を詳しく見ていきましょう。 (50 words, Dec 5, 2018) - [Die fünf wichtigsten Targeting-Methoden | DE - Criteo.com](/content/de/blog/die-fuenf-wichtigsten-targeting-methoden/index.html): Es gibt eine Vielzahl von Targeting-Strategien für Werbekampagnen. Doch im Frontend sieht man selten, wie die eingesetzte Technologie eigentlich arbeitet. Es ist jedoch wichtig, die Nuancen der wesentlichen Targeting-Methoden zu verstehen. Nur so lässt sich eine Kampagne strategisch richtig planen. (566 words, Dec 4, 2018) - [Come (e perché) Allbirds gestisce un punto vendita retail come un ristorante | IT - Criteo](/content/it/blog/come-e-perche-allbirds-gestisce-un-punto-vendita-retail-come-un-ristorante.html): 82,5% di tutte le vendite retail fino al 2021 si effettuerà probabilmente in punti vendita fisici. Che cosa significa questo per i marketer? Le tue strategie di marketing offline sono tuttora più importanti che mai, ma ricorda di tener in considerazione che i  consumatori di oggi sono omnishopper. (840 words, Dec 4, 2018) - [El poder del retargeting para viajes | ES - Criteo](/content/es/blog/el-poder-del-retargeting-para-viajes/index.html): Uno de los beneficios que otorga el empleo de la herramienta de Criteo Dynamic Retargeting es el incremento del tiempo que invierte de media cada cliente en su web. (433 words, Dec 4, 2018) - [【2月6日】LINE Marketer MeetupにCriteo岸本庄史が登壇！ | JP - Criteo.com](/content/jp/blog/e3-80-902-e6-9c-886-e6-97-a5-e3-80-91line-marketer-meetup-e3-81-abcriteo-e5-b2-b8-e6-9c-ac-e5-ba-84-e5-8f-b2-e3-81-8c-e7-99-bb-e5-a3-87-ef-bc-81.html): 2017年に開催され、大好評を博したマーケターイベント「LINE Marketer Meetup」、待望の第2弾が2019年2月6日（水）に開催されることが決定！今回はCriteoの岸本庄史（Team Leader Account Strategy Large Customers）がゲストスピーカーとして登壇いたします！ (58 words, Dec 3, 2018) - [El tráfico web y las ventas aumentan durante toda la semana del Black Friday | ES - Criteo](/content/es/blog/el-trafico-web-y-las-ventas-aumentan-durante-toda-la-semana-del-black-friday.html): Se ha quedado corto el apelativo de Black Friday. Debido al incremento del volumen de ventas en España debe pasar a denominarse “Big Black Friday”. (665 words, Dec 3, 2018) - [Criteoショッパーグラフ、その強さの理由 ～ユーザーを理解して驚異的な成果を達成 | JP - Criteo.com](/content/jp/blog/criteo-e3-82-b7-e3-83-a7-e3-83-83-e3-83-91-e3-83-bc-e3-82-b0-e3-83-a9-e3-83-95-e3-80-81-e3-81-9d-e3-81-ae-e5-bc-b7-e3-81-95-e3-81-ae-e7-90-86-e7-94-b1-ef-bd-9e-e3-83-a6-e3-83-bc-e3-82-b6-e3-83-bc.html): 今や、データはビジネスの成功に不可欠な存在です。しかし、世界では一部の巨大企業によるデータの囲い込みが進み、彼らが有するデータへのアクセスは厳しく制限されています。データの量が勝敗を分けると言っても過言ではないEコマースの世界で、データを多く持たない企業やブランドが巨大企業に立ち向かう術はないのでしょうか？ (28 words, Dec 3, 2018) - [Criteoが提唱する「オープンインターネット」とは？ | JP - Criteo.com](/content/jp/blog/criteo-e3-81-8c-e6-8f-90-e5-94-b1-e3-81-99-e3-82-8b-e3-80-8c-e3-82-aa-e3-83-bc-e3-83-97-e3-83-b3-e3-82-a4-e3-83-b3-e3-82-bf-e3-83-bc-e3-83-8d-e3-83-83-e3-83-88-e3-80-8d-e3-81-a8-e3-81-af-ef-bc-9f.html): GAFAに代表される巨大企業の多くは、最新のテクノロジーを駆使して成長を続けてきました。その成功を支えているのは、彼らの所有する膨大な「データ」です。 (65 words, Dec 3, 2018) - [Criteo、Manageを買収～モバイルアプリ市場本格参入へ | JP - Criteo.com](/content/jp/blog/criteo-e3-80-81manage-e3-82-92-e8-b2-b7-e5-8f-8e-ef-bd-9e-e3-83-a2-e3-83-90-e3-82-a4-e3-83-ab-e3-82-a2-e3-83-97-e3-83-aa-e5-b8-82-e5-a0-b4-e6-9c-ac-e6-a0-bc-e5-8f-82-e5-85-a5-e3-81-b8.html): スマートフォンの普及を背景に、急成長を続けているモバイル広告市場。日本国内でもインターネット広告に占めるモバイル広告の割合は増え続け、電通グループの試算では2018年にモバイル広告市場は一兆円規模に達すると見込まれています。 (95 words, Nov 29, 2018) - [1日の取扱高6兆円超！ 史上空前の盛り上がりを見せた2018年「独身の日」 | JP - Criteo.com](/content/jp/blog/1-e6-97-a5-e3-81-ae-e5-8f-96-e6-89-b1-e9-ab-986-e5-85-86-e5-86-86-e8-b6-85-ef-bc-81-e5-8f-b2-e4-b8-8a-e7-a9-ba-e5-89-8d-e3-81-ae-e7-9b-9b-e3-82-8a-e4-b8-8a-e3-81-8c-e3-82-8a-e3-82-92-e8-a6-8b.html): 11月のショッピングイベントと言えば、アメリカのブラックフライデーが有名ですが、ここ数年、世界的に注目を集めているのが11月11日に中国で行われるイベント「独身の日」（光棍節、別名W11）。 (48 words, Nov 29, 2018) - [Black Friday 2018: com’è andata in Italia? | IT - Criteo](/content/it/blog/black-friday-2018-come-andata-in-italia/index.html): Un bilancio del Black Friday 2018, un appuntamento che anche in Italia si è trasformato nell’occasione ideale per acquistare in anticipo i regali di Natale, approfittando delle migliori offerte. (626 words, Nov 29, 2018) - [Retargeting for Small Business: The Basics | Criteo](/content/blog/retargeting-for-small-business-the-basics/index.html): Retargeting campaigns can especially help when you’re trying to get back in touch with shoppers. In our Retargeting 201 ebook, we dive into the more advanced tactics around retargeting campaigns. (585 words, Nov 28, 2018) - [2018年の年末商戦を予測 | JP - Criteo.com](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e5-b9-b4-e6-9c-ab-e5-95-86-e6-88-a6-e3-82-92-e4-ba-88-e6-b8-ac.html): ブラックフライデーが間近に迫りつつありますが、BlackFriday.comの「2018 Holiday Shopping and Spending （2018年の年末商戦と消費）」調査によると、今年の年末のショッピングシーズンはすでに始まっているといいます。2018年はこれまでの記録を刷新するような、記念すべき年となるのでしょうか？Criteoでは、さまざまなデータや専門家の見解をもとに、今年のトレンドを次の5点にまとめました。 (48 words, Nov 28, 2018) - [5 Key Types of Ad Targeting You Need to Know](/content/blog/5-types-of-targeting/index.html): What is behavioral targeting? What's the difference between site and search retargeting? Get definitions for 5 of the most popular types of targeting right here. (737 words, Nov 28, 2018) - [ターゲティング101：行動ターゲティングの基礎 | JP - Criteo.com](/content/jp/blog/e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0101-ef-bc-9a-e8-a1-8c-e5-8b-95-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e5-9f-ba-e7-a4-8e-2.html): ますます細分化されたレベルで視聴者を分割して視聴する方法はたくさんあります。 それはすべて行動ターゲティングから始まります。 (24 words, Nov 26, 2018) - [Tutti i numeri dell’eCommerce in Italia | IT - Criteo](/content/it/blog/tutti-i-numeri-dellecommerce-in-italia/index.html): L’eCommerce in Italia nella fotografia scattata dall’Osservatorio eCommerce B2C e presentata al convegno “eCommerce B2C in Italia: cresce il mercato, ma aumenta il valore?”. (633 words, Nov 26, 2018) - [日本でも定着する？Black Fridayとは | JP - Criteo.com](/content/jp/blog/e6-97-a5-e6-9c-ac-e3-81-a7-e3-82-82-e5-ae-9a-e7-9d-80-e3-81-99-e3-82-8b-ef-bc-9fblack-friday-e3-81-a8-e3-81-af.html): 最近、日本でも11月に入るとよく耳にするようになった「ブラックフライデー」。もともとアメリカで始まった、毎年感謝祭（11月の第4木曜日）の翌日の金曜日から数日間行われるセールのことですが、最近は日本でもこの時期にセールを実施する店舗や企業が増え、少しずつ定着しつつあるようです。今年のブラックフライデーは11月23日（金・祝）～の数日間。 (16 words, Nov 26, 2018) - [Lisboa y el Web Summit de las relaciones personales | ES - Criteo](/content/es/blog/lisboa-y-el-web-summit-de-las-relaciones-personales.html): Lisboa ha acogido una nueva edición del Web Summit, un evento consolidado ya como el foro principal a nivel mundial para conectar la tecnología y las empresas. (696 words, Nov 26, 2018) - [Predicción de compras navideñas online | ES - Criteo](/content/es/blog/prediccion-de-compras-navidenas-online/index.html): Aún no ha llegado Black Friday, pero según la encuesta de compras y gastos de BlackFriday.com, las compras navideñas online están a la vuelta de la esquina. (564 words, Nov 20, 2018) - [【盛会御礼】Criteo Year End Party 2018 | JP - Criteo.com](/content/jp/blog/e3-80-90-e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-e3-80-91criteo-year-end-party-2018.html): 2018年も残りわずか。Criteo東京オフィスでは、今年、お世話になった皆様をお招きして、「Criteo Year End Party 2018」を開催いたしました。 (28 words, Nov 20, 2018) - [Millennials vs Gen Z: 4 Differences in What They Care About](/content/es/blog/millennials-vs-gen-z/index.html): Hoy en día irrumpe una nueva generación bautizada como Generación Z, una evolución de los Millenials que está llamando la atención de las marcas. (743 words, Nov 19, 2018) - [Criteoへようこそ！ 「Criteo Japan Meet Up」開催報告 | JP - Criteo.com](/content/jp/blog/criteo-e3-81-b8-e3-82-88-e3-81-86-e3-81-93-e3-81-9d-ef-bc-81-e3-80-8ccriteo-japan-meet-up-e3-80-8d-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a.html):   Criteoでは去る10月11日、東京オフィスにてCriteo Japan Meet Upを開催 […] (44 words, Nov 19, 2018) - [4 pasos para maximizar el rendimiento de tu Ecommerce | ES - Criteo](/content/es/blog/4-pasos-para-maximizar-el-rendimiento-de-tu-ecommerce.html): Desde Criteo detallamos algunos aspectos que debes tener en consideración para maximizar el rendimiento de tu ecommerce. (637 words, Nov 19, 2018) - [Criteo広告デザインギャラリー、オープン！ | JP - Criteo.com](/content/jp/blog/criteo-e5-ba-83-e5-91-8a-e3-83-87-e3-82-b6-e3-82-a4-e3-83-b3-e3-82-ae-e3-83-a3-e3-83-a9-e3-83-aa-e3-83-bc-e3-80-81-e3-82-aa-e3-83-bc-e3-83-97-e3-83-b3-ef-bc-81.html): Criteoが提供するソリューションの中でも、特に高評価をいただいているのが、優れた広告デザインです。 (104 words, Nov 15, 2018) - [Il targeting facile: contestuale vs comportamentale | IT - Criteo](/content/it/blog/contestuale-vs-comportamentale-targeting/index.html): Per aiutarti a decidere tra targeting contestuale e comportamentale, esaminiamo in che cosa consiste ciascun tipo di targeting. (623 words, Nov 15, 2018) - [Targeting 101: Targeting por contexto vs. por comportamiento | ES - Criteo](/content/es/blog/contexto-vs-por-comportamiento/index.html): Para ayudarlo a decidir entre la orientación contextual y la del comportamiento, analicemos qué significa cada tipo de orientación. (645 words, Nov 14, 2018) - [Как продвигать онлайн магазин в Instagram, Pinterest и Facebook | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d0-bf-d1-80-d0-be-d0-b4-d0-b2-d0-b8-d0-b3-d0-b0-d1-82-d1-8c-d0-be-d0-bd-d0-bb-d0-b0-d0-b9-d0-bd-d0-bc-d0-b0-d0-b3-d0-b0-d0-b7-d0-b8-d0-bd-d0-b2-instagram-pinterest-facebook.html): В современном мире продвижение бизнеса в социальных сетях — это не просто желательное, а обязательное условие. Наше последнее исследование Z показало, что новое поколение покупателей полагается на соцсети как на главный источник вдохновения и рекомендаций для совершения покупок. И более половины представителей упомянутого поколения по несколько раз в день заходят в Facebook и Instagram. (2,324 words, Nov 14, 2018) - [La inversión de la publicidad digital está en auge | ES - Criteo](/content/es/blog/la-inversion-de-la-publicidad-digital-esta-en-auge/index.html): Hoy en día hay un hecho indiscutible: el alza imparable de la inversión de la publicidad digital en detrimento de los medios tradicionales. (515 words, Nov 13, 2018) - [Tres cosas que los marketers deben aprender sobre el marketing personalizado de L’Oréal | ES - Criteo](/content/es/blog/marketing-personalizado-de-loreal/index.html): Todas las marcas de L’Oréal tienen algo en común, la evolución del marketing personalizado en su estrategia. (711 words, Nov 13, 2018) - [デジタル動画広告：現状と今後の傾向を探る | JP - Criteo.com](/content/jp/blog/e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a.html): 2018年の最後の四半期に入ると、クリエイティブはデジタルビデオ広告市場が現在どこに立っているのかを検証します。 (44 words, Nov 12, 2018) - [Как сделать Ecommerce сайт еще лучше: 4 шага к максимальной эффективности | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d1-81-d0-b4-d0-b5-d0-bb-d0-b0-d1-82-d1-8c-ecommerce-d1-81-d0-b0-d0-b9-d1-82-d0-b5-d1-89-d0-b5-d0-bb-d1-83-d1-87-d1-88-d0-b5-4-d1-88-d0-b0-d0-b3-d0-b0-d0-ba-d0-bc-d0-b0-d0-ba.html): Ваш сайт электронной торговли не обеспечивает требуемую производительность? Или вы быстро его создали, чтобы встретить дату запуска, и теперь у вас есть время пересмотреть и усовершенствовать его? (651 words, Nov 12, 2018) - [Ciblage 101 : contextuel ou comportemental ? | FR - Criteo.com](/content/fr/blog/ciblage-101-contextuel-ou-comportemental/index.html): « Faut-il investir dans le ciblage contextuel ou le ciblage comportemental ? ». La réponse est la même que pour la plupart des problématiques marketing : « cela dépend ». Pour mieux comprendre les raisons de ce dilemme, revenons tout d'abord sur chaque type de ciblage. (391 words, Nov 12, 2018) - [Как сделать email рассылку действительно эффективной | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d1-81-d0-b4-d0-b5-d0-bb-d0-b0-d1-82-d1-8c-email-d1-80-d0-b0-d1-81-d1-81-d1-8b-d0-bb-d0-ba-d1-83-d0-b4-d0-b5-d0-b9-d1-81-d1-82-d0-b2-d0-b8-d1-82-d0-b5-d0-bb-d1-8c-d0-bd-d0-be.html): У электронной почты средний показатель ROI составляет 122% - более чем в 4 раза выше, чем в других форматах маркетинга, включая социальные сети, прямую почтовую рассылку и платный поиск. Вот что вам нужно знать, чтобы создать отличный бюллетень электронной почты. (1,548 words, Nov 12, 2018) - [Targeting 101: Search Retargeting vs. Site Retargeting | Criteo](/content/blog/search-vs-site-retargeting/index.html): Though they sound similar, search retargeting and site retargeting are two very different strategies. Let's take a look at when to use either. (770 words, Nov 12, 2018) - [「ユーザが欲しいのはストーリー」。 マーケティングにストーリーが必要な理由 | JP - Criteo.com](/content/jp/blog/e3-80-8c-e3-83-a6-e3-83-bc-e3-82-b6-e3-81-8c-e6-ac-b2-e3-81-97-e3-81-84-e3-81-ae-e3-81-af-e3-82-b9-e3-83-88-e3-83-bc-e3-83-aa-e3-83-bc-e3-80-8d-e3-80-82-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3.html): 中でも最も注目すべきは、ストーリーには共感を呼ぶ力があるということです。その商品や企業の持つストーリーに共感した人は、自分がその商品や企業のファンになり、顧客になるだけでなく、そのストーリーをSNSなどで発信する「メディア」としての役割を果たしてくれるようになるのです。 (20 words, Nov 9, 2018) - [Digital Marketing News Roundup – Travel Edition | Criteo](/content/blog/travel-marketing-news/index.html): We’ve combed the latest travel marketing news to find the stats, trends, and insights to help you build a first-class 2019 marketing plan. (870 words, Nov 9, 2018) - [La fidelización omnicanal | ES - Criteo](/content/es/blog/la-fidelizacion-omnicanal/index.html): El concepto de fidelización se implanta estrategias y programas de todo tipo para acortar distancias en la relación marca-consumidor. (624 words, Nov 8, 2018) - [L’omnichannel conquista i consumatori italiani | IT - Criteo](/content/it/blog/lomnichannel-conquista-i-consumatori-italiani/index.html): I risultati della ricerca dell’Osservatorio Multicanalità mettono in luce la crescita degli utenti omnichannel in Italia. (1,049 words, Nov 8, 2018) - [Retailer e brand: se aspettavate il Black Friday, siete in ritardo | IT - Criteo](/content/it/blog/retailer-e-brand-se-aspettavate-il-black-friday-siete-in-ritardo.html): Il Black Friday, noto come l'epico calcio d'inizio della stagione dello shopping natalizio, potrebbe presto perdere questo titolo. (464 words, Nov 8, 2018) - [Meet the Team: Marcus Olsson, Technical Solutions Manager at Criteo BNL and Nordics | Criteo](/content/blog/marcus-olsson-criteo/index.html): IT has taken Marcus Olsson from Sweden to Denmark to the UK, and now back to Sweden where Marcus manages our technical solutions team. (1,178 words, Nov 8, 2018) - [ヘッダービディングの基礎知識 | JP - Criteo.com](/content/jp/blog/e3-83-98-e3-83-83-e3-83-80-e3-83-bc-e3-83-93-e3-83-87-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e5-9f-ba-e7-a4-8e-e7-9f-a5-e8-ad-98.html): 2015年ごろに登場し、海外メディアの間ではすでに広く普及しているヘッダービディング。日本でも2017年あたりから、よく耳にするようになり、2018年6月にはYahoo！アドエクスチェンジがヘッダービディングへの対応開始を発表して話題になりました。一部では「メディアの救世主」と称されるヘッダービディングとは、どのようなものなのでしょうか？今回のブログでは、その仕組みと効果についてご紹介します。 (22 words, Nov 8, 2018) - [101 Targeting: Kontextbezogenes oder verhaltensorientiertes Targeting | DE - Criteo.com](/content/de/blog/kontextbezogenes-oder-verhaltensorientiertes-targeting.html): Kontextbezogenes oder verhaltensorientiertes Targeting? Damit ihr die für euch richtige Antwort finden könnt, lasst uns einmal einen Blick darauf werfen, was diese beiden Typen sind und wie sie sich unterscheiden. (573 words, Nov 6, 2018) - [最適なKPI、使っていますか？ | JP - Criteo.com](/content/jp/blog/e6-9c-80-e9-81-a9-e3-81-aakpi-e3-80-81-e4-bd-bf-e3-81-a3-e3-81-a6-e3-81-84-e3-81-be-e3-81-99-e3-81-8b-ef-bc-9f.html): 業種や業態、キャンペーンの目標によって最適なKPIは異なりますが、利幅と経費が固定されている小売業者の場合は、収益額に対するキャンペーンコストを測定することが必要なので、CPSとROASの併用が最も好ましいとされています。 (71 words, Nov 6, 2018) - [Robots au service client, logistique et plus encore : comment l'IA transforme le monde du retail | FR - Criteo.com](/content/fr/blog/comment-lia-transforme-le-monde-du-retail/index.html): Ensemble, l'IA et le machine learning transforment déjà profondément le secteur du retail - et cela ne fait que commencer. À l'avenir, les marketeurs miseront toujours plus sur l'IA pour exploiter leurs données, améliorer la visibilité de leur marque, mieux comprendre leurs consommateurs, augmenter la fidélité et la rétention, et booster leur chiffre d'affaires. (885 words, Nov 5, 2018) - [Retailers y marcas: Si esperas al Black Friday, será demasiado tarde | ES - Criteo](/content/es/blog/retailers-y-marcas-si-esperas-al-black-friday-sera-demasiado-tarde.html): El Viernes Negro, conocido durante mucho tiempo como el inicio épico de la temporada de compras navideñas, podría perder ese título pronto. (467 words, Nov 5, 2018) - [今より、もっと確実な方法で新規顧客を獲得 | JP - Criteo.com](/content/jp/blog/e4-bb-8a-e3-82-88-e3-82-8a-e3-82-82-e3-81-a3-e3-81-a8-e7-a2-ba-e5-ae-9f-e3-81-aa-e6-96-b9-e6-b3-95-e3-81-a7-e6-96-b0-e8-a6-8f-e9-a1-a7-e5-ae-a2-e3-82-92-e7-8d-b2-e5-be-97.html): ビジネスの成長には、入念に設計・構築された顧客獲得戦略が不可欠ですが、効果的な戦略を策定する過程では、さまざまな課題にぶつかります。常に変化し続ける顧客のショッピングジャーニーへの対応や、マーケティング予算の縮小などは最たる例です。最新テクノロジーの活用や他社との競争といった課題も避けては通れません。 (60 words, Nov 5, 2018) - [どこが違う？リターゲティングとリマーケティング | JP - Criteo.com](/content/jp/blog/e3-81-a9-e3-81-93-e3-81-8c-e9-81-95-e3-81-86-ef-bc-9f-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-a8-e3-83-aa-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-2.html): 様々な専門用語やカタカナ英語が飛び交うマーケティング業界。知っているようで実はよく知らないまま、なんとなくやり過ごしている言葉もありますよね。例えば「リターゲティング」と「リマーケティング」。 (80 words, Nov 5, 2018) - [La importancia de los datos aplicados al marketing | ES - Criteo](/content/es/blog/la-importancia-de-los-datos-aplicados-al-marketing/index.html): Los datos nos dicen todo lo que necesitamos saber en las estrategias de marketing: quiénes son nuestros clientes, qué hacen en nuestro sitio web… (470 words, Nov 1, 2018) - [ブラックフライデー：もはや待っているだけでは遅い | JP - Criteo.com](/content/jp/blog/e3-83-96-e3-83-a9-e3-83-83-e3-82-af-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc-ef-bc-9a-e3-82-82-e3-81-af-e3-82-84-e5-be-85-e3-81-a3-e3-81-a6-e3-81-84-e3-82-8b-e3-81-a0-e3-81-91-e3-81-a7-e3-81-af.html): これまで長い間、ブラックフライデーは年末に向けたショッピングシーズンの始まりとされてきました。しかし、近いうちに、その常識が意味をなさなくなる可能性があります。 (48 words, Nov 1, 2018) - [Targeting 101: Contextual vs. Behavioral Targeting | Criteo](/content/blog/contextual-vs-behavioral-targeting/index.html): To help you decide between contexual vs. behavioral targeting, let’s dig into what each type of targeting means. (571 words, Nov 1, 2018) - [Greetings from Criteo Singapore! | Criteo](/content/blog/criteo-singapore-office/index.html): The Criteo Singapore office in Raffles Center is home to eighty-one hard-working, fun-loving Criteos and countless plants. (285 words, Oct 31, 2018) - [Las tendencias de Marketing en Halloween 2018 | ES - Criteo](/content/es/blog/las-tendencias-de-marketing-en-halloween-2018/index.html): Los marketers lo saben y su reto se enfoca en captar todas las ventas posibles gracias las últimas tendencias de marketing en Halloween. (520 words, Oct 30, 2018) - [Meet the Team: Erica Attenberger, Senior Engineering Program Manager at Criteo Ann Arbor | Criteo](/content/blog/erica-attenberger-criteo-ann-arbor/index.html): Erica Attenberger is a Senior Engineering Program Manager at Criteo with over eleven years of experience leading software development teams. (1,031 words, Oct 30, 2018) - [Black Friday o Cyber Monday, las ventas navideñas se adelantan | ES - Criteo](/content/es/blog/black-friday-o-cyber-monday-las-ventas-navidenas-se-adelantan.html): El Black Friday es una fecha cada vez más arraigada y sirve como antesala de la temporada navideña. (675 words, Oct 29, 2018) - [BBQでチームビルディング！ 「Criteo Offsite BBQ」開催報告 | JP - Criteo.com](/content/jp/blog/bbq-e3-81-a7-e3-83-81-e3-83-bc-e3-83-a0-e3-83-93-e3-83-ab-e3-83-87-e3-82-a3-e3-83-b3-e3-82-b0-ef-bc-81-e3-80-8ccriteo-offsite-bbq-e3-80-8d-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a.html): Criteo東京オフィスでは、去る9月28日(金)、「Criteo Offsite BBQ」を開催しました！ (71 words, Oct 29, 2018) - [What the Top Holiday Gift Trends of 2017 Could Mean for 2018](/content/es/blog/las-mejores-tendencias-de-regalos-navidenos-2018/index.html): The biggest shopping season of the year is almost upon us — Holiday 2018. To prepare for what shoppers might be searching for, we decided to look back on the trends from 2017. (542 words, Oct 26, 2018) - [Cómo configurar Google Analytics | ES - Criteo](/content/es/blog/como-configurar-google-analytics/index.html): Nuestra guía simple y directa lo guiará a través de todos los aspectos básicos de la configuración de Google Analytics para su sitio, con consejos especiales para ajustar la configuración del comercio electrónico. Es todo lo que necesitas, y nada que no necesites! (793 words, Oct 26, 2018) - [Criteoが描くインターネットの未来とは？ ～動画「Made in Criteo」のご紹介 | JP - Criteo.com](/content/jp/blog/e5-8b-95-e7-94-bb-e3-80-8cmade-in-criteo-e3-80-8d-e3-81-ae-e3-81-94-e7-b4-b9-e4-bb-8b.html): Criteoでは2018年10月に東京で開催したCriteo Brand Summit2018に合わせて、新たな動画「Made in Criteo」を制作いたしました。 (34 words, Oct 26, 2018) - [La IA aplicada a la publicidad y el marketing | ES - Criteo](/content/es/blog/la-ia-aplicada-a-la-publicidad-y-el-marketing/index.html): Que la Inteligencia Artificial forma parte de nuestras vidas desde hace mucho tiempo es una evidencia que ya nadie rebate, por lo que su aplicación en distintos sectores económicos. (680 words, Oct 26, 2018) - ["Ohayo" from Japan! Criteo東京オフィスのご紹介 | JP - Criteo.com](/content/jp/blog/criteo-e6-9d-b1-e4-ba-ac-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-81-ae-e3-81-94-e7-b4-b9-e4-bb-8b.html): 世界各国にあるCriteoのオフィスでは、企業としてのCriteoの価値観だけでなく、その国特有の文化やコミュニティの特色も積極的に採り入れています。そこで今週は、2015年にオープンしたCriteoの東京オフィスの様子をご紹介します。Criteoの東京オフィスが入る恵比寿ガーデンプレース（東京都渋谷区）は、東京タワーをはじめ有名なランドマークからわずか15分圏内の好立地。広さ2,396㎡もある広々とした快適なオフィスでは,約130人の従業員が地上26階からの壮大な景色を楽しみながらのびのびと働いています。 (44 words, Oct 25, 2018) - [【開催報告】「Criteo Customer Acquisition」発表会 | JP - Criteo.com](/content/jp/blog/e3-80-90-e9-96-8b-e5-82-ac-e5-a0-b1-e5-91-8a-e3-80-91-e3-80-8ccriteo-customer-acquisition-e3-80-8d-e7-99-ba-e8-a1-a8-e4-bc-9a.html): 世界初のパフォーマンスベースの新規顧客獲得ソリューション「Criteo Customer Acquisition」（以下、CCA）の発表会が、去る10月11日（木）、Criteoの東京オフィスで開催されました。 (92 words, Oct 25, 2018) - [ad tech tokyoに Criteo創業者JB/Rudelleが登壇！ | JP - Criteo.com](/content/jp/blog/ad-tech-tokyo-e3-81-ab-criteo-e5-89-b5-e6-a5-ad-e8-80-85jb-rudelle-e3-81-8c-e7-99-bb-e5-a3-87.html): Criteoでは、去る10月4日と5日の2日間、東京・有楽町国際フォーラムで開催されたアジア最大級のマーケティングカンファレンス「ad tech tokyo」に出展いたしました。 (46 words, Oct 25, 2018) - [Criteo all'Automotive Forum 2018 | IT - Criteo](/content/it/blog/criteo-allautomotive-forum-2018/index.html): Il Client Partner Automotive di Criteo, Federico Trudu, dopo aver partecipato lo scorso maggio all’Automotive Dealer Day di Verona, questa volta ci regala ottimi insights dell’Automotive Forum, avuto luogo il 25 settembre agli East End Studios di Milano. (1,485 words, Oct 23, 2018) - [Targeting 101: noções básicas sobre segmentação comportamental | BR - Criteo.com](/content/br/blog/targeting-101-nocoes-basicas-sobre-segmentacao-comportamental.html): Para encontrar o melhor cliente, normalmente é preciso entender o comportamento dele. A segmentação comportamental (behavioral targeting) é uma forma de segmentar e impactar audiências por ações, como sites visitados, compras anteriores e links clicados. Esse tipo de segmentação ajuda a criar experiências mais personalizadas durante toda a jornada do consumidor, fortalecendo o relacionamento com o cliente e maximizando o ROI. (664 words, Oct 23, 2018) - [リテール市場の「今」を分析！Global Commerce Report 2018（第2四半期版） | JP - Criteo.com](/content/jp/blog/e3-83-aa-e3-83-86-e3-83-bc-e3-83-ab-e5-b8-82-e5-a0-b4-e3-81-ae-e3-80-8c-e4-bb-8a-e3-80-8d-e3-82-92-e5-88-86-e6-9e-90.html): 目まぐるしく変化するリテール市場。Criteoでは、世界80か国以上、5,000社を超えるリテール業者から収集したデータを分析、「Global Commerce Report （2018第2四半期）」にまとめました。今回のブログでは、特に注目すべきトレンドを３つピックアップしてご紹介します。 (54 words, Oct 22, 2018) - [Las apps de compra están en auge y otras conclusiones importantes del #DMEXCO18 | ES - Criteo](/content/es/blog/conclusiones-importantes-del-dmexco18/index.html): Hace poco estuvimos en DMEXCO 2018 en Colonia, evento donde cada año se dan cita los principales actores del marketing y los negocios digitales del mundo. Como pistoletazo de salida de nuestro primer día en DMEXCO estuvimos presentes en el Seminario 7, en el que Alexander Göesswein (Director general regional de DACH, MEA y Rusia de Criteo) acompañado por Benno Hamann (Director de Customer Success DACH de AppsFlyer) y Albrecht Fischer (Director de Performance Marketing de MYBESTBRANDS) se adentraron en el mundo de las apps de compra. (666 words, Oct 16, 2018) - [¡Criteo gana la medalla de plata en el AppsFlyer Performance Index! | ES - Criteo](/content/es/blog/criteo-gana-la-medalla-de-plata-en-el-appsflyer-performance-index.html): Per essere sicuri di distinguere nel panorama affollato del marketing digitale, hai bisogno di un partner in grado di affrontare sia l'efficienza che le dimensioni. Criteo è orgogliosa di annunciare che ha vinto una medaglia d'argento nei premi dell'Indice di Performance 2018 di AppsFlyer proprio perché siamo in grado di offrire entrambi. (394 words, Oct 16, 2018) - [Plataformas de publicidad y su evolución | ES - Criteo](/content/es/blog/plataformas-de-publicidad-y-su-evolucion/index.html): Las plataformas de publicidad y marketing que han visto como en estas dos últimas décadas de auténtica revolución industrial. (404 words, Oct 16, 2018) - [Criteo si aggiudica la medaglia d’argento per l’AppsFlyer Performance Index! | IT - Criteo](/content/it/blog/criteo-si-aggiudica-la-medaglia-dargento-per-lappsflyer-performance-index.html): Per essere sicuri di distinguerti nel panorama affollato del marketing digitale, hai bisogno di un partner in grado di guidare sia l'efficienza che le dimensioni. Criteo è orgogliosa di annunciare che abbiamo vinto una medaglia d'argento nei premi dell'Indice di Performance 2018 di AppsFlyer proprio perché siamo in grado di offrire entrambi. (303 words, Oct 16, 2018) - [Le shopping app si stanno diffondendo: spunti importanti dal #DMEXCO18 | IT - Criteo](/content/it/blog/spunti-importanti-dal-dmexco18/index.html): Siamo di ritorno da alcune coinvolgenti giornate a Colonia per il DMEXCO 2018, in cui si riuniscono attori chiave del business e del marketing digitale. Per la nostra prima giornata al DMEXCO ci siamo diretti al Seminario 7, in cui Alexander Göesswein (Managing Director per le regioni DACH, MEA e Russia di Criteo) è stato affiancato da Benno Hamann (Head of Customer Success DACH presso AppsFlyer) e Albrecht Fischer (Head of Performance Marketing presso MYBESTBRANDS) per un’analisi approfondita sul mondo delle shopping app. (628 words, Oct 15, 2018) - [データドリブン時代、マーケターに求められる役割とは？ | JP - Criteo.com](/content/jp/blog/e3-83-87-e3-83-bc-e3-82-bf-e3-83-89-e3-83-aa-e3-83-96-e3-83-b3-e6-99-82-e4-bb-a3-e3-80-81-e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e3-81-ab.html): ここ数年、デジタル広告市場の伸びは著しく、日本でも2020年にはデジタル広告費がテレビメディア広告費を超えると予想されています。こういった変化に伴い、マーケターにはどんなスキルや役割が求められているのでしょうか？ (40 words, Oct 12, 2018) - [Ohaiyo from Japan! A Look Inside the Criteo Tokyo Office | Criteo](/content/blog/criteo-tokyo-office/index.html):   At Criteo, our offices are a reflection not only of our company values but also of the culture and community in which each office is based! Up this week, the Criteo Tokyo office, located in the heart of the bustling Shibuya District atop the Ebisu Garden Place Tower, just fifteen minutes from Tokyo Tower […] (257 words, Oct 11, 2018) - [Meet the Team: Megan Wellman, Executive Administrative Assistant at Criteo Ann Arbor | Criteo](/content/blog/megan-wellman-executive-administrative-assistant-criteo.html): A "born and bred midwesterner" from Ohio, Megan Wellman is an Executive Administrative Assistant and "office cheerleader" at Criteo Ann Arbor. (1,606 words, Oct 5, 2018) - [Meet the Team: Stephanie Marani, Software Engineer at Criteo Ann Arbor | Criteo](/content/blog/stephanie-marani-software-engineer-criteo-ann-arbor.html): Stephanie Marani came to Criteo via HookLogic, first as an intern in HookLogic's Ann Arbor Office, and then as a full-time Software Engineer. (1,250 words, Oct 1, 2018) - [Global Commerce Review: l’eCommerce è sempre più mobile | IT - Criteo](/content/it/blog/global-commerce-review-lecommerce-e-sempre-piu-mobile.html): La Global Commerce Review di Criteo analizza le attività, i comportamenti e le preferenze degli acquirenti su tutti i dispositivi e gli ambienti di navigazione relativi al secondo trimestre del 2018. (324 words, Oct 1, 2018) - [Alla scoperta della Generazione Z | IT - Criteo](/content/it/blog/alla-scoperta-della-generazione-z/index.html): Scopriamo caratteristiche, comportamenti e aspirazioni della Generazione Z, la nuova generazione di nativi digitali che i marketer devono imparare a conoscere per creare strategie di comunicazione efficaci. (826 words, Oct 1, 2018) - [Meet the Team: Hector Garcia, Senior R&D Engineer from Criteo Ann Arbor | Criteo %](/content/blog/hector-garcia-criteo-ann-arbor/index.html): Born in Puerto Rico next to a rainforest, Criteo Senior RD Engineer Hector Garcia lives and works in not-so-tropical Ann Arbor, Michigan. (1,047 words, Sep 28, 2018) - [Z Wore It Best: What Gen Z Wants From Fashion Brands](/content/de/blog/millennial-vs-gen-z-fashion/index.html): Von Springerstiefeln und Miniröcken über Stone Washed Jeans bis hin zu High-Top-Sneakern - die Modetrends ändern sich ständig. Da wir viel darüber recherchiert haben, was die Generation Z gerne in Marketingkampagnen sieht, haben wir auch noch andere Unterschiede festgestellt. Hier sind drei Stilunterschiede zwischen Millenials und der GenZ (360 words, Sep 27, 2018) - [10 Tips for Creating the Best Holiday Moments for Your Shoppers](/content/it/blog/10-consigli-per-creare-i-migliori-momenti-per-i-tuoi-consumatori-in-questo-periodo-di-festivita.html): Le festività 2017 hanno visto un settore retail fortemente trasformato da consumatori in grado di trovare qualunque prodotto, in qualunque momento e ovunque essi fossero, in un batter d’occhio. Quest’anno i consumatori di tutto il mondo stanno adottando sempre più un nuovo paradigma dello shopping: innanzitutto mobile-first, always-on e iper-personalizzato. (1,032 words, Sep 25, 2018) - [[REPORT] Criteo Holiday Preview 2018: Moments, Trends, Research](/content/it/blog/anteprima-criteo-sulle-festivita-2018/index.html): Il nostro ultimo report basato sui dati derivati dalle festività dello scorso anno ti aiuterà ad arrivare preparato al periodo delle festività 2018. Ecco un’anteprima dei trend a cui prevediamo di assistere e come puoi preparare le tue strategie marketing: (304 words, Sep 25, 2018) - [動画広告を最適化する方法： YouTube、Facebook、Twitter | JP - Criteo.com](/content/jp/blog/e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-82-92-e6-9c-80-e9-81-a9-e5-8c-96-e3-81-99-e3-82-8b-e6-96-b9-e6-b3-95-ef-bc-9ayoutube-facebook-twitter.html): 米国では動画広告への支出が急速に増えており、その額は2015年の77億ドルから、2017年には2倍近くの135億ドルにまで拡大しています。一般的に動画制作には他の形式の広告よりも制作コストがかさみますが、より優れたROIが得られるツールとして多くの企業がその価値を認識するようになっているのです。 (37 words, Sep 25, 2018) - [顧客ロイヤルティを維持できない5つの理由 | JP - Criteo.com](/content/jp/blog/e9-a1-a7-e5-ae-a2-e3-83-ad-e3-82-a4-e3-83-a4-e3-83-ab-e3-83-86-e3-82-a3-e3-82-92-e7-b6-ad-e6-8c-81-e3-81-a7-e3-81-8d-e3-81-aa-e3-81-845-e3-81-a4-e3-81-ae-e7-90-86-e7-94-b1.html): 近年、顧客への効果的なロイヤルティプログラムの重要性が、かつてないほど高まっています。それは、Oracleのレポート「Retail 2018: The Loyalty Divide」で、18～34歳の買い物客の40%が「5年前と比べてブランドに対するロイヤルティが高まっている」と回答していることからも明らかです。 (88 words, Sep 25, 2018) - [10月3日Criteo Brand Summit開催！ ～創業者JB・リュデルも来場～ | JP - Criteo.com](/content/jp/blog/10-e6-9c-883-e6-97-a5criteo-brand-summit-e9-96-8b-e5-82-ac.html): Criteoでは、来る10月3日（水）、「THE STRINGS表参道」にて日本国内のBrand様を対象とした初めてのイベント「Criteo Brand Summit」を開催いたします。Criteoのソリューションをまだ使用したことのないBrandの皆様、Criteoにご興味のあるBrandの皆様をメインゲストにお招きして開催する、日本では初めてのイベントです。本ブログでは、盛りだくさんなSummitのプログラムを、少しだけ先取りしてご紹介します！ (75 words, Sep 25, 2018) - [Criteo FLOW： 【インタビュー】 Criteoマーケティング担当上級副社長 ジェン・ウェラン | JP - Criteo.com](/content/jp/blog/criteo-flow-ef-bc-9a-e3-80-90-e3-82-a4-e3-83-b3-e3-82-bf-e3-83-93-e3-83-a5-e3-83-bc-e3-80-91-criteo-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-8b-85-e5-bd-93-e4-b8-8a-e7-b4-9a.html): 2018年8月20日には、初の企画となる「Hot Seat」シリーズがスタートしました。「Hot Seat」の狙いは、毎回Criteoの社員1人を取り上げてインタビューし、その社員が持つ経験や知恵を皆でシェアすること。記念すべきインタビュー第1弾には、Criteoのマーケティング担当上級副社長、ジェン・ウェラン（Jen Whelan）が登場しました。 (84 words, Sep 25, 2018) - [Meet the Team: David Lagardere, Engineering Program Manager at Criteo AI Lab | Criteo](/content/blog/david-lagardere-senior-engineering-program-manager-at-criteo.html): At Criteo AI Lab, David Lagardere is tasked with leading three of Criteo's talented engineering teams and driving projects to success. (1,307 words, Sep 25, 2018) - [Gamificare, educare e personalizzare: come creare un programma moderno di fidelizzazione del cliente | IT - Criteo](/content/it/blog/gamificare-educare-e-personalizzare-come-creare-un-programma-moderno-di-fidelizzazione-del-cliente.html): Abbiamo già parlato dei motivi che giustificano la mancanza di fidelizzazione e di che cosa spinge il cliente a tornare per acquistare. Vediamo ora 5 modi con cui puoi migliorare il tasso di ritenzione dei tuoi clienti. (378 words, Sep 24, 2018) - [Optimisation dynamique de création et annonces personnalisées en temps réel : comment ça marche? | FR - Criteo.com](/content/fr/blog/dynamic-creative-optimization-real-time-personalized-ads-work.html): What is Dynamic Creative Optimization, and how does it work? Find out everything you need to know about DCO and why it's an important component of personalized marketing. (1,295 words, Sep 20, 2018) - [動画マーケティング戦略、成功の秘訣 | JP - Criteo.com](/content/jp/blog/e5-8b-95-e7-94-bb-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e6-88-a6-e7-95-a5-e3-80-81-e6-88-90-e5-8a-9f-e3-81-ae-e7-a7-98-e8-a8-a3.html): Wyzowlが行ったVideo Marketing Statistics 2018 Surveyによれば、マーケティングツールとして動画を利用する企業は2017年には全体の63%でしたが、2018年には81%にまで上昇しています。また、ユーザの81%が「ブランドの動画を視聴した後に、その商品・サービスの購入を決めたことがある」と回答しています。 (56 words, Sep 19, 2018) - [8 marketing trend da tenere in considerazione | IT - Criteo](/content/it/blog/8-marketing-trend-da-tenere-in-considerazione/index.html): In un mondo dove tutto si muove velocemente, è importante per le aziende tenersi aggiornate sui nuovi marketing trend e sfruttare qualsiasi opportunità per avere successo. (1,275 words, Sep 18, 2018) - [El tratamiento de datos en marketing | ES - Criteo](/content/es/blog/el-tratamiento-de-datos-en-marketing/index.html): El tratamiento de los datos en marketing permitirá que las empresas conozcan perfectamente a sus clientes y logren sus objetivos. (600 words, Sep 18, 2018) - [Claves para un plan estratégico exitoso en ecommerce | ES - Criteo](/content/es/blog/claves-para-un-plan-estrategico-exitoso-en-ecommerce.html): Es fundamental tener un plan estratégico de ecommerce puesto que con una buena ejecución es la herramienta más poderosa para hacer triunfar tu negocio. (812 words, Sep 18, 2018) - [IDC: Criteo #1 for market share in advertising software | Criteo](/content/blog/criteo-number-1-in-adtech-idc-report/index.html): On September 8, 2018, IDC published a market share report, Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Ad Tech Still a Fragmented Market. The number one player in this space? Criteo. (475 words, Sep 18, 2018) - [People Based Marketing～マーケティングの基点は「デバイス」から「人」へ | JP - Criteo.com](/content/jp/blog/people-based-marketing-ef-bd-9e-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e5-9f-ba-e7-82-b9-e3-81-af-e3-80-8c-e3-83-87-e3-83-90-e3-82-a4-e3-82-b9-e3-80-8d-e3-81-8b.html):   デバイスの多様化で消費者実像把握が困難に 電車の中ではスマホでニュースを読み、帰宅後はPCでショ […] (19 words, Sep 17, 2018) - [ハロウィン商戦、2018年の傾向は？ | JP - Criteo.com](/content/jp/blog/e3-83-8f-e3-83-ad-e3-82-a6-e3-82-a3-e3-83-b3-e5-95-86-e6-88-a6-e3-80-812018-e5-b9-b4-e3-81-ae-e5-82-be-e5-90-91-e3-81-af-ef-bc-9f.html):   市場規模1300億円超！拡大を続けるハロウィン市場 ここ数年、秋のイベントとして日本でもすっかり […] (15 words, Sep 13, 2018) - [Criteoもやってみました！「プレミアムフライデー」 | JP - Criteo.com](/content/jp/blog/criteo-e3-82-82-e3-82-84-e3-81-a3-e3-81-a6-e3-81-bf-e3-81-be-e3-81-97-e3-81-9f-ef-bc-81-e3-80-8c-e3-83-97-e3-83-ac-e3-83-9f-e3-82-a2-e3-83-a0-e3-83-95-e3-83-a9-e3-82-a4-e3-83-87-e3-83-bc-e3-80-8d.html): く2018年2月にインテージが行った調査では、「プレミアムフライデーの退社後にしたことは？」の質問に対する回答として最も多かったのが「自宅で過ごした」で46%、次いで「食事に行った」の40.4% 、「買い物に行った」の31.3%という結果に。 (72 words, Sep 12, 2018) - [[動画] FeelUniqueはいかにして美容業界で 50%もの売上UPに成功したのか？ | JP - Criteo.com](/content/jp/blog/feelunique-e3-81-af-e3-81-84-e3-81-8b-e3-81-ab-e3-81-97-e3-81-a6-e7-be-8e-e5-ae-b9-e6-a5-ad-e7-95-8c-e3-81-a7-50-e3-82-82-e3-81-ae-e5-a3-b2-e4-b8-8aup-e3-81-ab-e6-88-90-e5-8a-9f-e3-81-97-e3-81-9f.html): FeelUniqueは、2005年の創業以降、持続的な成長を続けており、直近の財政報告によると、同社は2017年3月末の決算で前年比27%増の8千万ポンドを計上。2018年度はさらに50%増のペースで成長を続けており、年間収益は1億ポンドに達する見込みです。 (63 words, Sep 12, 2018) - [Social Media Retargeting: cómo funciona y por qué lo necesitas | ES - Criteo](/content/es/blog/social-media-retargeting-como-funciona-y-por-que-lo-necesitas.html): Gracias a un social media retargeting como Criteo, cuando un comprador potencial visita una página y agrega un producto al carrito, una cookie con información avisa de la acción. (850 words, Sep 11, 2018) - [Ad Tech Kobe 2018参加リポート | JP - Criteo.com](/content/jp/blog/ad-tech-kobe-2018-e5-8f-82-e5-8a-a0-e3-83-aa-e3-83-9d-e3-83-bc-e3-83-88.html):   広告主、エージェンシー、ソリューションプロバイダー、メディアなど、各ジャンルのマーケターが集う世 […] (47 words, Sep 11, 2018) - [I 5 modelli di attribuzione più diffusi per un ROI cross-channel | IT - Criteo](/content/it/blog/i-5-modelli-di-attribuzione-piu-diffusi-per-un-roi-cross-channel.html): Nel secondo webinar della nostra serie “The Data-Centric Revolution,” il Vice Presidente e Responsabile di Analytics e Data Science di Criteo, Jaysen Gillespie e il responsabile di Product Marketing di Live Ramp, Darren Moore, hanno parlato dell’attuale panorama dei consumatori e hanno messo in luce alcuni modelli di attribuzione di cui oggi i marketer possono disporre. (637 words, Sep 11, 2018) - [11 estrategias para reducir la tasa de abandono de clientes | ES - Criteo](/content/es/blog/11-estrategias-para-reducir-la-tasa-de-abandono-de-clientes.html): Las razones pueden ser múltiples. Desde un servicio de atención deficiente hasta una ausencia de compromiso continuo, sin valor agregado pasando por nula lealtad o falta de comunicación. (863 words, Sep 10, 2018) - [Criteo Audience Match、その強さの秘密 | JP - Criteo.com](/content/jp/blog/criteo-audience-match-e3-80-81-e3-81-9d-e3-81-ae-e5-bc-b7-e3-81-95-e3-81-ae-e7-a7-98-e5-af-86.html): Criteoダイナミック リターゲティング広告や、最先端の機械学習を兼ね備えたCriteo Audience Matchの機能や強み、成功例などを紹介しています。 (67 words, Sep 10, 2018) - [What the Top Holiday Gift Trends of 2017 Could Mean for 2018](/content/it/blog/tendenze-sugli-acquisti-di-regali-per-le-festivita-2017-serve-conoscerle-per-il-2018.html): È alle porte il momento più importante dell’anno: il periodo delle festività e per aiutarti ad arrivare preparato abbiamo deciso di dare uno sguardo alle tendenze dei consumatori dello scorso anno. (523 words, Sep 10, 2018) - [Meet the Team: Criteo Accelerate EMEA | Criteo](/content/blog/criteo-accelerate-emea/index.html): Criteo Accelerate EMEA, based in Barcelona helps % our clients in across Europe maximize their Criteo investment by providing insights, technical optimizations, and friendly support. (431 words, Sep 10, 2018) - [Intelligenza artificiale: che cosa ne pensano i consumatori italiani? | IT - Criteo](/content/it/blog/intelligenza-artificiale-che-cosa-ne-pensano-i-consumatori-italiani.html): I risultati di una ricerca che ha cercato di capire il percepito e l’agito degli utenti circa la presenza di intelligenza artificiale durante la navigazione online. (609 words, Sep 7, 2018) - [Dynamische Optimierung von Creatives: So funktionieren Echtzeit-personalisierte Ads | DE - Criteo.com](/content/de/blog/dynamische-optimierung-von-creatives-so-funktionieren-echtzeit-personalisierte-ads.html): Personalisierung ist die effektivste Methode, eure Ads aus der Masse herauszuheben. Die dynamische Optimierung von Creatives in der digitalen Werbebranche hat aus diesem Grund in den letzten Jahren an Bedeutung gewonnen. Mit dem leistungsstarken Machine Learning könnt ihr die Peformance eurer Display-Kampagne verbessern und sicherstellen, dass sich eure Ads kontinuierlich an die Vorlieben und Surfgewohnheiten der einzelnen Käufer anpassen. (1,224 words, Sep 6, 2018) - [この夏、何が売れた？ 「サマーセールに関するオンライン・ショッピング動向調査2018」報告 | JP - Criteo.com](/content/jp/blog/e3-81-93-e3-81-ae-e5-a4-8f-e3-80-81-e4-bd-95-e3-81-8c-e5-a3-b2-e3-82-8c-e3-81-9f-ef-bc-9f.html): 例年以上に暑かった2018年の夏、サマーセールではどんな傾向が見られたのでしょうか？Criteoでは、2018年7月末、全国の20歳～59歳でオンライン・ショッピングの利用経験がある男女600人に対して、「サマーセールに関するオンライン・ショッピング動向調査」を実施しました。この夏、日本のオンラインショッパーは何を買い、どのくらいの金額を費やしたのでしょうか？興味深い調査結果をご紹介しましょう！ (19 words, Sep 6, 2018) - [Las 5 principales metodologías de atribución para el ROI en los diferentes canales | ES - Criteo](/content/es/blog/las-5-principales-metodologias-de-atribucion-para-el-roi-en-los-diferentes-canales.html): ¿Cómo puedes determinar el ROI en cada uno de los canales? En primer lugar, vamos a echar un vistazo a las metodologías de atribución habituales para comprender mejor cuáles son sus ventajas e inconvenientes. (680 words, Sep 5, 2018) - [【Shop Japan】 Criteo Audience Match導入で、デジタル広告の売上が過去最高に！ | JP - Criteo.com](/content/jp/blog/e3-80-90shop-japan-e3-80-91-criteo-audience-match-e5-b0-8e-e5-85-a5-e3-81-a7-e3-80-81-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e5-ba-83-e5-91-8a-e3-81-ae-e5-a3-b2-e4-b8-8a-e3-81-8c-e9-81-8e-e5-8e-bb.html):   ディスプレイ広告による売り上げ200％増を実現 「世界中でより豊かなライフスタイルを実現します」 […] (63 words, Sep 5, 2018) - [Cómo la inteligencia artificial está cambiando el ecosistema retail](/content/es/blog/robots-de-atencion-al-cliente-logistica-y-mas-como-la-inteligencia-artificial-esta-cambiando-el-ecosistema-retail.html): Analizamos cuatro maneras en las que la Inteligencia Artificial está cambiando el escenario retailer. (759 words, Sep 4, 2018) - [【Ad Tech Tokyo 2018】 Criteo創業者JBリュデルが基調講演に登壇！ | JP - Criteo.com](/content/jp/blog/e3-80-90ad-tech-tokyo-2018-e3-80-91-criteo-e5-89-b5-e6-a5-ad-e8-80-85jb-e3-83-aa-e3-83-a5-e3-83-87-e3-83-ab-e3-81-8c-e5-9f-ba-e8-aa-bf-e8-ac-9b-e6-bc-94-e3-81-ab-e7-99-bb-e5-a3-87-ef-bc-81.html): 世界30か国から1万5,000人以上が集う、アジア最大級のマーケティングカンファレンス・Ad Tech Tokyo（2018年10月4日～5日、於：東京国際フォーラム）に、Criteoの創業者で現CEO、会長を務めるJB・リュデルが初登壇、キーノートスピーチを行うことが決定しました！ (28 words, Sep 4, 2018) - [Tipos de ecommerce para construir tu negocio | ES - Criteo](/content/es/blog/tipos-de-ecommerce-para-construir-tu-negocio/index.html): Existen distintos tipos de ecommerce, que son posiblemente, el activo más importante que comparten empresas tan dispares como Amazon, Netflix, Carrefour… (744 words, Sep 4, 2018) - [Combining the benefits of branding and performance campaigns | Criteo](/content/blog/combinare-i-vantaggi-delle-campagne-di-branding-e-performance.html): From 14 June onwards, viewers the world over will once again be glued to their television screens – not just watching exciting football matches but also ads from retailers and brands. (633 words, Sep 1, 2018) - [Cómo crear una estrategia de marketing de contenidos eficiente | ES - Criteo](/content/es/blog/como-crear-una-estrategia-de-marketing-de-contenidos-eficiente.html): Una buena estrategia de marketing de contenidos es la respuesta a la pregunta que los marketers se hacen constantemente. (789 words, Aug 31, 2018) - [Gamificar, educar y personalizar: cómo crear un programa moderno de fidelización de clientes | ES - Criteo](/content/es/blog/gamificar-educar-y-personalizar-como-crear-un-programa-moderno-de-fidelizacion-de-clientes.html): Fidelidad. Esto es lo más necesario para retener clientes. Nos hacemos muchas veces la misma pregunta acerca del cómo conseguir que un consumidor vuelva a comprar nuestros productos. Sabido es que lograr un nuevo cliente genera un esfuerzo mayor (6 veces más) que mantener a uno existente. (907 words, Aug 30, 2018) - [Meet the Team: Amélie Heliou, Researcher, Criteo AI Lab | Criteo](/content/blog/amelie-heliou-researcher-criteo-ai-lab/index.html): Grenoble-based researcher Amélie Heliou knows a thing or two about game theory. A lifelong learner, she's researched topics ranging from Bioinformatics to graph theory, and since joining Criteo AI Lab, she's only just getting started on helping Criteo dive deeper into incrementality.  (1,395 words, Aug 29, 2018) - [「Criteo Customer Acquisition」発表会を開催します | JP - Criteo.com %](/content/jp/blog/criteo-customer-acquisition-e3-80-8d-e7-99-ba-e8-a1-a8-e4-bc-9a-e3-82-92-e9-96-8b-e5-82-ac-e3-81-97-e3-81-be-e3-81-99.html): Criteoでは、世界で初めてのパフォーマンスベースの新規顧客獲得ソリューション「Criteo Customer Acquisition」（以下、CCA）の発表会を、来る10月11日（木）13時～、Criteo東京オフィス（恵比寿）にて開催いたします。 (99 words, Aug 28, 2018) - [Come ridurre l’abbandono dei carrelli con il retargeting | IT - Criteo](/content/it/blog/come-ridurre-labbandono-dei-carrelli-con-il-retargeting.html): Il fenomeno dei carrelli abbandonati è sempre molto diffuso, ma le strategie di retargeting possono aiutare le aziende ad aumentare il tasso di conversione. (663 words, Aug 28, 2018) - [Criteo Culture Blog「Criteoの人とオフィス」 | JP - Criteo.com](/content/jp/blog/criteo-culture-blog-e3-80-8ccriteo-e3-81-ae-e4-ba-ba-e3-81-a8-e3-82-aa-e3-83-95-e3-82-a3-e3-82-b9-e3-80-8d.html):   Criteoが東京に日本で最初のオフィスを設立したのは、2011年。以来、日本のマーケットでも少 […] (90 words, Aug 24, 2018) - [Criteo動画リターゲティングの仕組み | JP - Criteo.com](/content/jp/blog/criteo-e5-8b-95-e7-94-bb-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e4-bb-95-e7-b5-84-e3-81-bf.html): 刻々と変化するデジタルマーケティング業界で、今もっとも注目を集めていると言ってもいいのが、動画広告です。 (84 words, Aug 23, 2018) - [HP France Increased Revenue 300% with Criteo Dynamic Retargeting](/content/es/blog/hp-france-criteo-dynamic-retargeting/index.html): Si se usa de manera estratégica, el retargeting dinámico puede convertirse en una potente herramienta que permite atraer de nuevo a consumidores que ya han visitado tu sitio pero que abandonaron el carrito antes de realizar la compra. (474 words, Aug 23, 2018) - [2018年デジタルマーケティングトレンド6選＜前編＞ | JP - Criteo.com](/content/jp/blog/2018-e5-b9-b4-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-88-e3-83-ac-e3-83-b3-e3-83-896-e9-81-b8-ef-bc-9c-e5-89-8d-e7-b7-a8-ef-bc-9e.html): 2018年も後半戦。振り返ってみると、今年もデジタルマーケティングの世界ではさまざまな変化が起きています。今回は、2018年初めにForbes誌でNo Joke Marketing社CEOのタスナー氏が紹介した「Six Digital Marketing Trends To Watch In 2018」を改めて振り返りながら、今年のトレンドをおさらいしてみましょう。 (41 words, Aug 22, 2018) - [2018年デジタルマーケティングトレンド6選＜後編＞ | JP - Criteo.com](/content/jp/blog/2018-e5-b9-b4-e3-83-87-e3-82-b8-e3-82-bf-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-88-e3-83-ac-e3-83-b3-e3-83-896-e9-81-b8-ef-bc-9c-e5-be-8c-e7-b7-a8-ef-bc-9e.html): 前編に続いて、2018年初めにForbes誌でNo Joke Marketing社CEOのタスナー氏が紹介した「Six Digital Marketing Trends To Watch In 2018」をご紹介。御社が今年のうちに取り組むべきことはなんでしょうか？デジタルマーケティング戦略の策定のヒントに是非お役立てください。 (37 words, Aug 22, 2018) - [マーケターは「機械学習」をどう活用すべきか？ | JP - Criteo.com](/content/jp/blog/e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e3-81-af-e3-80-8c-e6-a9-9f-e6-a2-b0-e5-ad-a6-e7-bf-92-e3-80-8d-e3-82-92-e3-81-a9-e3-81-86-e6-b4-bb-e7-94-a8-e3-81-99-e3-81-b9-e3-81-8d-e3-81-8b-ef-bc-9f.html): 様々な分野で機械学習の活用が進む中、セールス＆マーケティングの分野では、主に機械学習の「予測」機能を活用する例が多くみられるようになってきました。 (24 words, Aug 21, 2018) - [AIはマーケティングにどんな価値を生み出すのか？ | JP - Criteo.com](/content/jp/blog/ai-e3-81-af-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ab-e3-81-a9-e3-82-93-e3-81-aa-e4-be-a1-e5-80-a4-e3-82-92-e7-94-9f-e3-81-bf-e5-87-ba-e3-81-99-e3-81-ae-e3-81-8b-ef-bc-9f.html): 今やネットや新聞で目にしない日はないといってもいいほど、身近な存在になってきたAI（人工知能）。もちろん、デジタルマーケティング業界でもAIの活用がますます盛んになっていますが、AIの活用によってマーケティング業界には具体的にどのようなメリットがもたらされるのでしょうか？今回はAIが生み出す「価値」について考えてみましょう。 (82 words, Aug 20, 2018) - [Por qué los anuncios de retargeting móvil son claves en tu estrategia de app | ES - Criteo](/content/es/blog/por-que-los-anuncios-de-retargeting-movil-son-claves-en-tu-estrategia-de-app.html): Marcas y retailers acuden al retargeting para relanzar sus campañas conectando a sus compradores en cada punto de contacto. (448 words, Aug 14, 2018) - [ミレニアル世代 vs Z世代：押さえておくべき4つの違いと特徴 | JP - Criteo.com](/content/jp/blog/e3-83-9f-e3-83-ac-e3-83-8b-e3-82-a2-e3-83-ab-e4-b8-96-e4-bb-a3-vs-z-e4-b8-96-e4-bb-a3.html): それが、ミレニアル世代に続く世代として新たに登場した「Z世代」です。彼らが成人を迎える年齢となった今、世界中のブランドやマーケターが彼らに注目しています。 (45 words, Aug 14, 2018) - [Estrategias de retargeting y trucos para comenzar | ES - Criteo](/content/es/blog/estrategias-de-retargeting-y-trucos-para-comenzar/index.html): Las estrategias de retargeting se han convertido en una de las mejores maneras de volver a involucrar a esos compradores recordándoles esos productos que vieron en su día. (699 words, Aug 14, 2018) - [How to Build a Video Marketing Strategy | Criteo](/content/blog/video-marketing-strategy/index.html): People today spend a third of their time watching online video content. 81% of businesses use video as a marketing tool, up from 63% in 2017, and 81% of people have been convinced to buy a product or service by watching a brand’s video. So how do you launch a video marketing strategy that gets results?   (587 words, Aug 14, 2018) - [Z世代へのマーケティング： テクノロジー、コンテンツ、店舗デザインの重要性 | JP - Criteo.com](/content/jp/blog/z-e4-b8-96-e4-bb-a3-e3-81-b8-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): ミレニアル世代が台頭した時代が今、新たな世代の登場によって様変わりしようとしています。世界のマーケターの注目を集める次の世代。それは現在、着実に影響力を強めつつある「Z世代」と呼ばれる新たな世代です。ミレニアル世代よりも若い世代である彼らは、SNS上で活発に活動し、自身の確固とした意見を主張することに何のためらいも感じません。 (30 words, Aug 13, 2018) - [Criteo Family Day2018開催報告](/content/jp/blog/e5-a4-a7-e5-88-87-e3-81-aa-e5-ae-b6-e6-97-8f-e3-81-ab-e3-80-8c-e3-81-82-e3-82-8a-e3-81-8c-e3-81-a8-e3-81-86-ef-bc-81-e3-80-8d.html): Criteo Japanでは、Criteoで活躍してくれる社員とその家族の皆様への感謝の気持ちを込めて、恒例のCriteo Family Dayを今年も8月3日に開催しました。 (52 words, Aug 13, 2018) - [Tres cosas que los marketers deberían saber sobre la Gen Z | ES - Criteo](/content/es/blog/tres-cosas-que-los-marketers-deberian-saber-sobre-la-gen-z.html): Después de los millenials llega la Generación Z (Gen Z), los nuevos consumidores que disponen de una enorme capacidad de influencia. (580 words, Aug 13, 2018) - [Nike、REI、Glossierの成功事例に学ぶ動画マーケティングの極意 | JP - Criteo.com](/content/jp/blog/nike-e3-80-81rei-e3-80-81glossier-e3-81-ae-e6-88-90-e5-8a-9f-e4-ba-8b-e4-be-8b-e3-81-ab-e5-ad-a6-e3-81-b6-e5-8b-95-e7-94-bb-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae.html): 動画広告が対前年比で40%も増加している背景には、こうした理由があるのです。Ciscoでは、今後2年の間でインターネットトラフィックの80%以上は動画ベースになるだろうと予想しています。ここでは、動画マーケティング戦略で成功を収めている3つのブランドについて見ていきたいと思います。 (31 words, Aug 10, 2018) - [La importancia del Inspiring Marketing | ES - Criteo](/content/es/blog/la-importancia-del-inspiring-marketing/index.html): ¿qué es realmente el Inspiring Marketing? Todo aquello que genere empatía, que active el clic de las emociones de los consumidores. (416 words, Aug 10, 2018) - [The Average Marketing Email: Open Rate, Click-Through, and More ](/content/blog/email-open-rates/index.html): No matter your industry, there are a few things you can do that will make a positive difference in your email performance metrics. In this post, we’ll share the current state of average marketing email open rates, click-through rates, and some tips on how to send better ones. (913 words, Aug 10, 2018) - [Retargeting 201: In-App, Redes Sociais e Vídeo | BR - Criteo.com](/content/br/blog/retargeting-201/index.html): Dizer que os consumidores não compram em apenas um canal e nem usam apenas um dispositivo, é chover no molhado. Com um mundo conectado, praticamente, 24 horas por dia, 7 dias por semana, é preciso estar atento ao que os clientes querem e oferecer uma experiência diferenciada para se destacar da concorrência. A jornada de compra envolve diferentes pontos de contato, online, offline, apps, desktops... Experiências sensoriais e visuais também são importantes para se diferenciar e engajar os usuários. No nosso e-book Retargeting 201, você vai entender como trabalhar o retargeting para redes sociais, vídeo e campanhas in-app, oferecendo uma experiência única e customizada para cada consumidor. (241 words, Aug 9, 2018) - [盛会御礼！Criteo Certified Partner Award Ceremony 2018 | JP - Criteo.com](/content/jp/blog/e7-9b-9b-e4-bc-9a-e5-be-a1-e7-a4-bc-ef-bc-81criteo-certified-partner-award-ceremony-2018.html): 2018年上半期にCriteo製品の販売・運用で優れた実績を残した代理店様を表彰するCriteo Certified Partner Award Ceremony2018が、去る7月25日、東京・表参道で開催されました。 (85 words, Aug 7, 2018) - [レストランのようなホスピタリティあふれるAllbirdsのサービスは、いかにして生み出されるのか？ | JP - Criteo.com](/content/jp/blog/e3-83-ac-e3-82-b9-e3-83-88-e3-83-a9-e3-83-b3-e3-81-ae-e3-82-88-e3-81-86-e3-81-aa-e3-83-9b-e3-82-b9-e3-83-94-e3-82-bf-e3-83-aa-e3-83-86-e3-82-a3-e3-81-82-e3-81-b5-e3-82-8c-e3-82-8ballbirds-e3-81-ae.html): 一方で、2021年までの売上の82.5%は、実店舗で発生する可能性が高いという予測にも留意しておく必要があります。これはマーケターにとって何を意味するのでしょうか？オフラインのマーケティング戦略がこれまで以上に重要であると同時に、今日のオムニショッパーへの対応が急務であることを示唆していると考えられます。 (31 words, Aug 6, 2018) - [La omnipresencia del cross-device | ES - Criteo](/content/es/blog/la-omnipresencia-del-cross-device/index.html): La dificultad para los marketers radica cuando entra en juego el cross-device y estas búsquedas se producen desde distintos dispositivos. (379 words, Aug 2, 2018) - [How 3 Companies Are Using AI to Transform Gift-Giving | Criteo](/content/blog/ai-gift-giving/index.html): Shopping for other people is hard, but, with the help of artificial intelligence (AI), it doesn’t have to be. In research gathered by Photobox Group, a digital consumer service, 45% of millennials preferred using AI when finding a gift for friends and family. (632 words, Jul 30, 2018) - [3 cose che i marketer dovrebbero sapere sulla Gen Z](/content/it/blog/3-cose-che-i-marketer-dovrebbero-sapere-sulla-gen-z.html): Ecco la Gen Z, i digital native cresciuti con lo smartphone in mano, nutrendosi di internet ad alta velocità e di social media. Parallelamente ai miliardi di selfie e di Snap che hanno condiviso negli ultimi anni, il loro potere di acquisto è cresciuto in modo significativo. (626 words, Jul 30, 2018) - [Artificial Intelligence: le aziende italiane sono pronte? | IT - Criteo](/content/it/blog/artificial-intelligence-le-aziende-italiane-sono-pronte.html): I risultati della survey dell’Osservatorio IULM sull’Artificial Intelligence Marketing per valutare per valutare il livello di adozione delle soluzioni di AI da parte delle aziende italiane. (831 words, Jul 30, 2018) - [In che modo Glossier, Harry’s e Away creano la fidelizzazione dei clienti con i contenuti | IT - Criteo](/content/it/blog/in-che-modo-glossier-harrys-e-away-creano-la-fidelizzazione-dei-clienti-con-i-contenuti.html): Per i retailer, tutto inizia con una storia. Le startup di ecommerce sono state pioniere nel creare programmi di contenuti e a sperimentare con i media, a volte neppure direttamente correlati al prodotto stesso. (1,403 words, Jul 26, 2018) - [El poder de la Inteligencia Artificial | ES - Criteo](/content/es/blog/el-poder-de-la-inteligencia-artificial/index.html): Chatbot o reconocimiento por voz, facial o dactilar, son algunos de los ejemplos que muestran que la inteligencia artificial (IA) ha llegado para quedarse. (711 words, Jul 20, 2018) - [Che cosa possono imparare le aziende dal settore travel | IT - Criteo](/content/it/blog/che-cosa-possono-imparare-le-aziende-dal-settore-travel.html): Per rispondere al meglio alle esigenze dei consumatori i marketer di qualsiasi settore possono imparare dalle strategie dell’industria del travel. (595 words, Jul 20, 2018) - [How to Optimize Your Video Ads for YouTube, Facebook, and Twitter | Criteo](/content/blog/optimize-video-ads-youtube-facebook-twitter/index.html): Ad spend on video in the U.S. has increased from $7.7 billion in 2015 to $13.5 billion in 2017. While video can and usually does cost more than other advertising formats, businesses are finding that video advertising can deliver great ROI. Here’s how to optimize each video ad and make it engaging. (1,643 words, Jul 18, 2018) - [Cómo consolidan la fidelización de su clientela con contenido Glossier, Harry’s y Away | ES - Criteo](/content/es/blog/como-consolidan-la-fidelizacion-de-su-clientela-con-contenido-glossier-harrys-y-away.html): ¿Cómo crear contenido atemporal y atractivo que contribuya a promocionar tu marca y tus productos? (1,518 words, Jul 17, 2018) - [ALOHA, Everlane, Allbirds: 3 startup di ecommerce con prodotti mission-driven (spinti dalla missione dell’impresa) | IT - Criteo](/content/it/blog/aloha-everlane-allbirds/index.html): Per differenziarsi nel panorama economico di oggi, il tuo brand ha bisogno ben più di un ottimo prodotto e di una campagna marketing coinvolgente. Hai anche bisogno di una mission che sappia parlare alla tua audience. (577 words, Jul 17, 2018) - [Ovum: Criteo Doubles Down on AI with €20 Million Investment | Criteo](/content/blog/criteo-ai-lab-investment/index.html): At Criteo, we’re aiming to create better targeted advertising for the 1.4 billion shoppers we see every day, and we’re investing heavily in AI– and in Paris! – to take our technology and products to the next level. (236 words, Jul 12, 2018) - [4 Key Takeaways from Criteo’s Summer Travel Report | Criteo](/content/blog/research-4-key-takeaways-from-criteos-summer-travel-report.html):   Each day, Criteo records 600TB of data created by the 1.4B monthly active users in our data pool. This includes people shopping for their next getaway. From more than three billion bookings per year across desktop, mobile sites, and applications, we’ve compiled our Summer Travel Report 2018 with insights into how and when people […] (820 words, Jul 11, 2018) - [Millennials vs. Generation Z: 4 wesentliche Unterschiede zwischen den Generationen](/content/de/blog/millennials-vs-gen-z/index.html): Nun hat eine neue Gruppe von Käufern die Bühne betreten: Die Generation Z, die Folgegeneration der Millennials, wird allmählich volljährig. Bereits jetzt hat sie jedoch ihren Vorgängern den Rang als meist diskutierte Käufergruppe weltweit den Rang abgelaufen. (1,171 words, Jul 5, 2018) - [Why Criteo? Behind the scenes of our culture video shoot | Criteo](/content/blog/video-why-criteo/index.html): A lot of companies talk about building a strong culture, but at Criteo, we take it to heart. And like the data-driven company we are, we’ve backed our culture with research. Watch our video and read some fun behind-the-scenes facts to find out why our people are our best feature! (726 words, Jul 5, 2018) - [Das Criteo AI Lab in Paris hat seine Arbeit aufgenommen: Auf diesen vier Wegen fördert das Labor Innovation](/content/de/blog/criteo-ai-lab-launch/index.html): Vergangene Woche nahm das Criteo AI Lab in Paris offiziell seine Arbeit auf. Dieser Anlass wurde von einer Serie von Events mit Pressevertretern und wichtigen Influencern aus unserer Branche begleitet. (691 words, Jul 3, 2018) - [Criteo Lancia il Criteo AI Lab a Parigi: 4 forme di promuovere l’innovazione](/content/it/blog/criteo-lancia-il-criteo-ai-lab-a-parigi/index.html): Il Criteo AI Lab sarà un'organizzazione di ricerca con capacità tecnica di sviluppare e integrare l'intelligenza artificiale all'avanguardia applicata alla pubblicità. (619 words, Jul 3, 2018) - [L'AI Lab de Criteo arrive à Paris : un moteur d'innovation pour 4 raisons](/content/fr/blog/lai-lab-de-criteo-arrive-a-paris/index.html): La semaine dernière, Criteo présentait son AI Lab – un lancement marqué par une série d’événements regroupant de nombreux influenceurs et journalistes du secteur. (615 words, Jul 3, 2018) - [Criteo AI Lab Launches in Paris: 4 Ways It Will Drive Innovation](/content/blog/criteo-ai-lab-launch/index.html): Last week, we officially launched the Criteo AI Lab. The momentous occasion was marked by a series of press and industry influencer events in Paris. (634 words, Jul 3, 2018) - [Criteo AI Lab abre sus puertas en París: 4 formas en las que impulsará la innovación](/content/es/blog/criteo-ai-lab-launch/index.html): El Criteo AI Lab será una organización de investigación con la capacidad técnica de desarrollar e integrar inteligencia artificial nueva y de vanguardia aplicada a la publicidad. (767 words, Jul 3, 2018) - [Inizia la stagione estiva! Gli italiani e le vacanze fotografati dal Criteo Summer Travel Report 2018 | IT - Criteo](/content/it/blog/inizia-la-stagione-estiva-gli-italiani-e-le-vacanze-fotografati-dal-criteo-summer-travel-report-2018.html): Il Summer Travel Report 2018 di Criteo fotografa il comportamento dei consumatori italiani in tema di vacanze. (518 words, Jul 3, 2018) - [Face-à-face des meilleures pratiques : quel partenaire de retargeting pour optimiser votre investissement | FR - Criteo.com](/content/fr/blog/face-a-face-des-meilleures-pratiques/index.html): Fait correctement, un essai de comparaison en face à face est essentiel pour savoir quels partenaires de performance marketing peuvent vous apporter un chiffre d’affaires significatif. (847 words, Jul 2, 2018) - [The 5 Top Cross-Channel ROI Attribution Methodologies | Criteo](/content/blog/top-attribution-methodologies-for-cross-channel-roi.html): In the second webinar of our series “The Data-Centric Revolution,” our VP and head of Analytics and Data Science at Criteo, Jaysen Gillespie, and the Product Marketing, Measurement Lead at Live Ramp, Darren Moore discuss the top attribution methodologies for cross-channel ROI. (901 words, Jun 27, 2018) - [Drei Fakten über die Generation Z (die Werbetreibende kennen sollten)](/content/de/blog/drei-fakten-ueber-die-generation-z/index.html): Eine neue Generation von einflussreichen Käufern betritt die Bühne: Die Generation Z – Digital Natives, aufgewachsen mit dem Smartphone in der Hand und ständigem Zugang zu schnellem Internet und Social Media. (725 words, Jun 26, 2018) - [Criteo Audience Match: la importancia de impactar a tu público adecuado | ES - Criteo](/content/es/blog/criteo-audience-match-la-importancia-de-impactar-a-tu-publico-adecuado.html): Criteo Audience Match es una herramienta de enorme valor basada en el Machine Learning. (483 words, Jun 26, 2018) - [Cómo elegir el proveedor de retargeting correcto | ES - Criteo](/content/es/blog/como-elegir-el-proveedor-de-retargeting-correcto/index.html): Una de las preguntas que más veces escuchamos en Criteo por parte de los marketers es: ¿Qué te diferencia del resto de retargeting partners? (707 words, Jun 25, 2018) - [Modelos de atribución: la clave para aumentar el ROI | ES - Criteo](/content/es/blog/modelos-de-atribucion-la-clave-para-aumentar-el-roi.html): En lenguaje de marketing un modelo de atribución no es más que las reglas por las que se asigna a los distintos canales de conversión un valor. (429 words, Jun 22, 2018) - [Automotive Dealer Day 2018: le ultime novità](/content/it/blog/automotive-dealer-day-2018-le-ultime-novita/index.html): Il settore dell’Automotive è in continua evoluzione ed è fondamentale non rimanere indietro. Federico Trudu, Client Partner Automotive per Criteo, ha partecipato all’Automotive Dealer Day 2018 e ci ha fornito alcuni spunti interessanti. (1,141 words, Jun 22, 2018) - [Machine learning en la vida real: 5 aplicaciones actuales | ES - Criteo](/content/es/blog/machine-learning-en-la-vida-real-5-aplicaciones-actuales.html): El machine learning está impulsando las nuevas tecnologías, desde el sector de viajes hasta el de atención médica. (370 words, Jun 21, 2018) - [Millennials vs Gen Z: 4 Differences in What They Care About](/content/blog/millennials-vs-gen-z/index.html): Today, a new group of consumers is taking center stage. Gen Z has finally come of age, usurping Millennials’ most-written-about status and commanding the attention of brands all over the globe. Here's what you need to know about what they believe in. (1,096 words, Jun 20, 2018) - [Osservatorio Internet Media del Polimi: il 2018 sarà l’anno del sorpasso del mobile?](/content/it/blog/osservatorio-internet-media-del-polimi-il-2018-sara-lanno-del-sorpasso-del-mobile.html): Anche quest’anno Criteo ha supportato i lavori dell’Osservatorio Internet Media del Politecnico e ha commentato i risultati della ricerca parlando di misurazione, attribuzione, nuovi modelli di retail omnicanale e trasparenza. (984 words, Jun 19, 2018) - [Fünf überraschende Eigenschaften der Generation Z](/content/de/blog/fuenf-ueberraschende-eigenschaften-der-generation-z.html): Criteo hat knapp tausend Angehörige der Generation Z in Deutschland sowie in den USA, Großbritannien, Frankreich, und Brasilien befragt, um zu verstehen, was sie über Marketing denken, was sie motiviert und was sie von ihrem Shoppingerlebnis erwarten. (737 words, Jun 19, 2018) - [ALOHA, Everlane, Allbirds: 3 startups de ecommerce con productos centrados en su misión | ES - Criteo](/content/es/blog/aloha-everlane-allbirds/index.html): Para destacar en la economía mundial hoy en día, tu marca necesita más que un excelente producto y una atractiva campaña de marketing. También necesitas una misión que conecte con tu audiencia. En una era de transparencia sin precedentes, los compradores no solo compran tu marca sino los valores de la misma. (975 words, Jun 18, 2018) - [Multichannel, cross-channel o ominichannel: facciamo chiarezza!](/content/it/blog/multichannel-cross-channel-o-ominichannel-facciamo-chiarezza.html): Omnichannel, cross-channel e multichannel: sono sinonimi o strategie differenti? Ecco un’analisi dettagliata e pratica per capire differenze e peculiarità. (421 words, Jun 14, 2018) - [So sprecht ihr die Generation Z erfolgreich an: Tech, Content und Store Design | DE - Criteo.com](/content/de/blog/gen-z-research/index.html): Aus dem Weg, Millennials! Eine neue Generation beeinflusst jetzt das Denken der Werbetreibenden. Ihr habt vermutlich schon von der Generation Z gehört. Sie sind jung und meinungsstark. Sie sind auf Social Media äußerst aktiv und haben keine Angst davor, sich Gehör zu verschaffen. (665 words, Jun 13, 2018) - [Как правильно вести SEO для вашего eCommerce сайта | RU - Criteo.com](/content/ru/blog/d0-ba-d0-b0-d0-ba-d0-bf-d1-80-d0-b0-d0-b2-d0-b8-d0-bb-d1-8c-d0-bd-d0-be-d0-b2-d0-b5-d1-81-d1-82-d0-b8-seo-d0-b4-d0-bb-d1-8f-d0-b2-d0-b0-d1-88-d0-b5-d0-b3-d0-be-ecommerce-d1-81-d0-b0-d0-b9-d1-82.html): В то время как большинство современных платформ для веб-сайтов (вроде WooCommerce или Shopify) уже “SEO-friendly”, есть еще множество возможностей максимизировать свой поисковый потенциал. И как известно, вначале было слово… (712 words, Jun 13, 2018) - [CPC와 CPM은 어떤 차이가 있을까요? | KR - Criteo](/content/kr/blog/whats-difference-cpc-cpm/index.html): 온라인 광고에는 몇 가지 기본적인 가격 모델이 적용됩니다. 가장 보편적인 것이 CPM과 CPC입니다. 문제는 “어떤 방식이 더 나은가”하는 것입니다. CPM은 브랜드의 인지도와 참여도를 높이는데 가장 효과적입니다. 브랜드 가시성을 향상하려면 CPM을 선택하는 것이 좋습니다. 어떤 유형의 페이지를 타겟팅할 지 세부적으로 선택이 가능합니다. CPC는 웹사이트 방문이든 매출이든, 구매 전환을 향상하는데 가장 효과적입니다. 광고를 클릭하면, 방문자는 기업 웹사이트로 바로 이동이 되며, 기업은 클릭에 대한 비용을 지불합니다. 고객이 구매하면, 클릭에 대한 투자의 가치가 실현되는 것입니다. 크리테오는 Criteo Customer Acquisition을 통해 CPC 기반의 캠페인 모델을 제공합니다. (517 words, Jun 8, 2018) - [Oportunidades de comercialización de la segunda pantalla | ES - Criteo](/content/es/blog/oportunidades-de-comercializacion-de-la-segunda-pantalla.html): Segundas Pantallas, la delgada línea que separa las redes sociales y la televisión. (422 words, Jun 7, 2018) - [新規顧客の発掘を強力にサポートする Criteoのカスタマーアクイジション | JP - Criteo.com](/content/jp/blog/criteo-e3-81-ae-e3-82-ab-e3-82-b9-e3-82-bf-e3-83-9e-e3-83-bc-e3-82-a2-e3-82-af-e3-82-a4-e3-82-b8-e3-82-b7-e3-83-a7-e3-83-b3.html): では、カスタマーアクイジションはどのような仕組みで新規顧客へのリーチを可能にしているのでしょうか？その原動力となっているテクノロジーをご紹介しましょう。 (47 words, Jun 6, 2018) - [¿Qué aportará el omnicanal a los compradores? | ES - Criteo](/content/es/blog/que-aportara-el-omnicanal-a-los-compradores/index.html): Los beneficios de la experiencia Omnicanal, son la prueba de que las tecnologías en las tiendas hacen que la experiencia de compra sea más agradable y satisfactoria. (468 words, Jun 6, 2018) - [Transparencia, un “must” de la publicidad online | ES - Criteo](/content/es/blog/transparencia-un-must-de-la-publicidad-online/index.html): La publicidad debe trabajar en un marco de transparencia, dos conceptos que ineludiblemente ya van de la mano. (382 words, Jun 6, 2018) - [Netcomm Forum: Criteo c’era! | IT - Criteo](/content/it/blog/netcomm-forum-criteo-cera/index.html): Il 30 e il 31 maggio si è svolto a Milano il Netcomm Forum, importante evento annuale dedicato ai trend e alle tematiche che stanno disegnando l’ecommerce e diventato negli anni un punto di riferimento per tutto il settore dell’eCommerce e del retail in generale. (698 words, Jun 6, 2018) - [5 Surprising Traits that Define Gen Z Shoppers](/content/blog/generation-z-shopping/index.html): Criteo surveyed 2,000 members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping, what motivates them to shop, and what they want from the retail experience. What was most surprising? Their desire for relevant, real-world experiences. (661 words, Jun 5, 2018) - [Marketing to Gen Z: Tech, Content, and Store Design](/content/blog/gen-z-research/index.html): Move over, Millennials. There’s another generation that’s starting to influence how marketers think. What to do about Generation Z marketing? Know this: They’re young. They’re super active on social media. They have a lot of strong opinions and aren’t afraid of making themselves heard. (613 words, Jun 5, 2018) - [Criteo Uplift Prediction Dataset - Criteo AI Lab](/content/ailab/criteo-uplift-prediction-dataset/index.html): Criteo Uplift Modeling Dataset This dataset is released along with the paper: “A Large Scale… (513 words, May 31, 2018) - [App Retargeting: cómo funciona y por qué lo necesitas | ES - Criteo](/content/es/blog/app-retargeting-como-funciona-y-por-que-lo-necesitas.html): El app retargeting ayuda a mantener a los usuarios y a darle valor a las apps ya que el 71% de las ventas por dispositivos móviles se hacen en aplicación. (445 words, May 29, 2018) - [Criteo Customer Acquisition y las mejores estrategias | ES - Criteo](/content/es/blog/criteo-customer-acquisition-y-las-mejores-estrategias.html): Criteo Customer Acquisition es la última herramienta que utiliza Criteo con un potente machine learning para identificar a nuevos clientes. (378 words, May 28, 2018) - [6 Facebook Strategies for Fashion and Beauty Brands | Criteo](/content/blog/top-facebook-marketing-strategies/index.html):   In 2014, a Princeton University study predicted that Facebook would lose 80% of its users by 2017. But instead of declining, Facebook’s user base has steadily grown to more than 2 billion, making it the largest social app in existence. There goes their tenure. As we begin 2018, the reach of Facebook remains staggeringly […] (528 words, May 24, 2018) - [3 Beauty Brands That Do Content Marketing Flawlessly | Criteo](/content/blog/beauty-content-marketing-strategies/index.html): To cut through all the digital noise shoppers are bombarded with today, top brands are figuring out ways to personalize how they market their products. Some of the most innovative tactics are drawing attention to one area in particular — beauty content marketing. (939 words, May 22, 2018) - [Criteo Global Commerce Review: in Italia dominano mobile e app! | IT - Criteo](/content/it/blog/criteo-global-commerce-review-in-italia-dominano-mobile-e-app.html): La Global Commerce Review di Criteo analizza le attività, i comportamenti e le preferenze dei consumatori su tutti i dispositivi e gli ambienti di navigazione relativi al primo trimestre del 2018. (733 words, May 21, 2018) - [Ser humano vs Máquinas: ¿El Machine Learning pone en riesgo nuestro trabajo? | ES - Criteo](/content/es/blog/ser-humano-vs-maquinas-el-machine-learning-pone-en-riesgo-nuestro-trabajo.html): El Machine Learning se emplea en multitud de industrias contribuyendo a su desarrollo y siendo un competidor en la demanda de empleo. (514 words, May 17, 2018) - [Optimizar las apps de compra garantiza el éxito | ES - Criteo](/content/es/blog/optimizar-las-apps-de-compra-garantiza-el-exito/index.html): Una app optimizada y a pleno rendimiento consigue conectar a un mayor número de compradores mobile-first y generan una tasa de conversión hasta tres veces mayor que la tasa web. (495 words, May 16, 2018) - [Voice shopping, quando la fantascienza diventa realtà | IT - Criteo](/content/it/blog/voice-shopping-quando-la-fantascienza-diventa-realta.html): Grazie agli assistenti vocali si sta diffondendo il voice shopping, la possibilità di fare acquisti online interagendo con i device attraverso la voce. (1,144 words, May 15, 2018) - [The Power of Retargeting: Travel by the Numbers | Criteo](/content/blog/dynamic-retargeting-for-travel/index.html): At Criteo, the results our Travel retailers see speak for themselves. Our data is in and Criteo Dynamic Retargeting helps Travel retailers increase abandoned cart conversions, shopper time spent on site, and conversion rates across devices. That’s the power of retargeting. (237 words, May 14, 2018) - [Cómo encontrar nuevos clientes con Criteo Customer Acquisition | ES - Criteo](/content/es/blog/como-encontrar-nuevos-clientes-con-criteo-customer-acquisition.html): Con Criteo Customer Acquisition, podrás atraer únicamente a aquellos clientes nuevos más relevantes en función de su historial de compra y patrones de navegación, intereses y probabilidad de generar conversiones de tus productos. (864 words, May 11, 2018) - [顧客生涯価値（CLV）はなぜ重要なのか？](/content/jp/blog/e9-a1-a7-e5-ae-a2-e7-94-9f-e6-b6-af-e4-be-a1-e5-80-a4-ef-bc-88clv-ef-bc-89-e3-81-a8-e3-81-af-e4-bd-95-e3-81-8b-ef-bc-9f.html): 顧客生涯価値（CLV）は、1人の顧客との継続的な取引がもたらす総合的な価値を把握するために不可欠な指標です。どうすればCLVを測ることができるのでしょうか？また、どうすればCLVを有効に活用できるのでしょうか？最新の調査レポートをもとに解説します。 (52 words, May 10, 2018) - [Criteo en OMExpo, la feria del Marketing Digital y eCommerce | ES - Criteo](/content/es/blog/criteo-en-omexpo-la-feria-del-marketing-digital-y-ecommerce.html): La actual directora comercial de Criteo en España y Portugal, Carolina Lesmes, presentó en OMExpo las claves del commerce marketing. (548 words, May 10, 2018) - [マーケターのあらゆる課題を解決に導くCriteoコマースマーケティングエコシステム](/content/jp/blog/criteo-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-a8-e3-82-b3-e3-82-b7-e3-82-b9-e3-83-86-e3-83-a0.html): 新規顧客獲得、コンバージョン・リエンゲージメントの促進など、マーケターが抱えるあらゆる課題の解決をサポートするCriteoのコマースマーケティングエコシステム。その概要と戦略を解説します。 (39 words, May 9, 2018) - [¿Cómo establecer KPIs eficientes? | ES - Criteo](/content/es/blog/como-establecer-kpis-eficientes/index.html): Para establecer los KPIs correspondientes, debemos empezar por preguntarnos: ¿Cuál es el enfoque de nuestro negocio? ¿Qué tipo de producto ofrecemos? (422 words, May 9, 2018) - [Il negozio nell'era di Internet: il punto in Italia | IT - Criteo](/content/it/blog/il-negozio-nellera-di-internet-il-punto-in-italia/index.html): Come l'ecommerce sta trasformando il negozio fisico e viceversa. Una panoramica sulle abitudini dei consumatori italiani. (701 words, May 9, 2018) - [アプリ内でのリターゲティングにより、低CPAでの応募者獲得を実現 | JP - Criteo.com](/content/jp/blog/criteo-e3-83-a2-e3-83-90-e3-82-a4-e3-83-ab-e3-82-a2-e3-83-97-e3-83-aa-e5-ba-83-e5-91-8a-e5-b0-8e-e5-85-a5-e4-ba-8b-e4-be-8b-ef-bc-8f-e3-83-87-e3-82-a3-e3-83-83-e3-83-97-e6-a0-aa-e5-bc-8f-e4-bc-9a.html): 派遣のお仕事情報サイト「はたらこねっと」やアルバイト情報サイト「バイトル」などで知られる、ディップ株式会社。中でも「バイトル」は2002年のサイトオープン以来、順調に成長を続け、今では日本全国約44万件以上※ものお仕事情報を掲載する日本最大級のアルバイト情報サイトに成長しています。 (50 words, May 8, 2018) - [One to One アプローチ本格化で、ROAS3000%超を記録 | JP - Criteo.com](/content/jp/blog/one-to-one-e3-82-a2-e3-83-97-e3-83-ad-e3-83-bc-e3-83-81-e6-9c-ac-e6-a0-bc-e5-8c-96-e3-81-a7-e3-80-81roas3000-e8-b6-85-e3-82-92-e8-a8-98-e9-8c-b2.html): Criteoでは、今後もさまざまなご提案を通じて、タワーレコードのLTV向上と売上最大化への挑戦をサポートしていきます。 (112 words, May 7, 2018) - [Criteoダイナミックリターゲティング広告導入事例／ベネッセスタイルケア 伸び悩んでいた採用応募者数が3倍に！CPA－20％も実現 | JP - Criteo.com](/content/jp/blog/criteo-e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e5-ba-83-e5-91-8a-e5-b0-8e-e5-85-a5-e4-ba-8b-e4-be-8b-ef-bc-8f.html): 「その方らしさに、深く寄りそう。」を理念に、ベネッセの介護事業、保育・学童事業を展開する株式会社ベネッセスタイルケア。全国に300以上の有料老人ホームやサービス付き高齢者向け住宅、70以上の保育園や学童クラブを運営しています。2003年の創業以来、順調に業績を伸ばしている同社ですが、同時に大きな課題を2つ、抱えていました。 (49 words, May 6, 2018) - [Criteoダイナミックリターゲティング広告導入事例／ANA全日本空輸株式会社 お客様視点のリターゲティング広告で、売上を拡大 | JP - Criteo.com](/content/jp/blog/criteo-e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e5-ba-83-e5-91-8a-e5-b0-8e-e5-85-a5-e4-ba-8b-e4-be-8b-ef-bc-8fana.html): 世界で選ばれるエアラインを目指し、「グローバルにおけるプレゼンスの向上」を重要課題の1つに掲げている全日本空輸株式会社（以下、ANA）。ANAブランドをグローバルに発信していくにあたっての同社の「武器」は、日本の航空会社として長年培ってきた「おもてなし」の精神です。 (73 words, May 5, 2018) - [Criteoアプリ内広告導入事例／GMOペパボ株式会社 費用対効果最大10倍も！業務効率改善も実現」 | JP - Criteo.com](/content/jp/blog/criteo-e3-82-a2-e3-83-97-e3-83-aa-e5-86-85-e5-ba-83-e5-91-8a-e5-b0-8e-e5-85-a5-e4-ba-8b-e4-be-8b-ef-bc-8fgmo-e3-83-9a-e3-83-91-e3-83-9c-e6-a0-aa-e5-bc-8f-e4-bc-9a-e7-a4-be-e8-b2-bb-e7-94-a8-e5-af-be.html): 「インターネットで可能性をつなげる、ひろげる」をミッションに、13の個人向けインターネットサービスを展開しているGMOペパボ株式会社。中でも、ハンドメイド作品を気軽に展示・販売・購入できる「minne（ミンネ）」は、アプリのダウンロード数795万インストール、作家数36.5万人、取り扱い点数606万点を超える、国内最大規模のハンドメイドマーケットに成長しています。 (24 words, May 4, 2018) - [Programmatic: l’evoluzione in Italia | IT - Criteo](/content/it/blog/programmatic-levoluzione-in-italia/index.html): Punti di forza e debolezza e un’analisi dell’evoluzione del mercato del Programmatic in Italia sono stati i protagonisti dell’edizione 2018 dei Programmatic Day(s). (619 words, May 3, 2018) - [「Criteoコマースマーケティングフォーラムin London」、8つの見どころ](/content/jp/blog/e3-80-9dcriteo-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-95-e3-82-a9-e3-83-bc-e3-83-a9-e3-83-a0-in-london-e3-80-9f8-e3-81-a4-e3-81-ae.html): 2018年春、ロンドンで行われるCriteoコマースマーケティングフォーラムin Londonの注目ポイントをご紹介します。 (78 words, May 1, 2018) - [Customer Lifetime Value: Was ist CLV? | DE - Criteo.com](/content/de/blog/customer-lifetime-value-clv/index.html): Customer Lifetime Value - diese Metrik bezeichnet den Gesamtwert, den ein Kunde über die gesamte Geschäftsbeziehung hinweg bedeutet. Dieser Artikel beschäftigt sich mit der Definition, der optimalen Berechnung und dem richtigen Umgang mit Customer Lifetime Value (CLV). (654 words, May 1, 2018) - [Criteoコマースマーケティングフォーラム大成功の理由はこの９つ！](/content/jp/blog/criteo-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-95-e3-82-a9-e3-83-bc-e3-83-a9-e3-83-a0-in-london.html): 大成功に終わった今年のCriteoコマースマーケティングフォーラムin London。消費者心理専門家によるユニークなスライドや著名起業家による興味深いプレゼンテーション、そして素敵なレストランでの夕食会までフォーラムを大成功に導いた9つの理由をご紹介しましょう。 (98 words, Apr 30, 2018) - [自社にとって最適なKPIを設定するために | JP - Criteo.com](/content/jp/blog/e8-87-aa-e7-a4-be-e3-81-ab-e3-81-a8-e3-81-a3-e3-81-a6-e6-9c-80-e9-81-a9-e3-81-aakpi-e3-82-92-e8-a8-ad-e5-ae-9a-e3-81-99-e3-82-8b-e3-81-9f-e3-82-81-e3-81-ab.html): Like each business, each marketing campaign is unique. Every marketer has a different vision of success. And that’s why establishing key performance indicators (KPIs) is so important when you launch a new campaign. (30 words, Apr 30, 2018) - [La importancia de una estrategia de re-engagement | ES - Criteo](/content/es/blog/la-importancia-de-una-estrategia-de-re-engagement/index.html): Hoy en día hay que centrarse en dos aspectos importantes: mejorar las páginas webs con unos diseños más atractivos y disponer de una buena estrategia de re-engagement. (575 words, Apr 30, 2018) - [Use Data to Drive Performance with Criteo Shopper Graph | Criteo](/content/blog/data-drive-performance-criteo-shopper-graph/index.html): The Criteo Commerce Ecosystem uses the world's largest open shopper data set, the Criteo Shopper Graph, to provide solutions for the entire shopper journey: acquisition, conversion, and re-engagement. (363 words, Apr 30, 2018) - [La Inteligencia Artificial como herramienta para generar engagement | ES - Criteo](/content/es/blog/la-inteligencia-artificial-como-herramienta-para-generar-engagement.html): La Inteligencia Artificial aplicada al marketing y utilizada a nuestro favor puede aportarnos resultados muy positivos. (404 words, Apr 27, 2018) - [¿Qué es el lifetime value del consumidor? | ES - Criteo](/content/es/blog/que-es-el-lifetime-value-del-consumidor/index.html): El lifetime value del consumidor es una medida muy importante puesto que hace referencia al valor total que un consumidor aporta a un retailer a lo largo de su relación con la empresa. (533 words, Apr 27, 2018) - [「データセントリック」な組織への進化を支える4つの柱](/content/jp/blog/e3-83-87-e3-83-bc-e3-82-bf-e4-b8-ad-e5-bf-83-e3-81-ae-e7-b5-84-e7-b9-94-e3-82-92-e6-94-af-e3-81-88-e3-82-8b4-e3-81-a4-e3-81-ae-e6-9f-b1.html): 顧客データの分析に基づく独自の戦略「カテゴリーオフェンス」で成功を修めたNIKEのように、世界では自社組織を「データセントリックな組織」（データ中心の組織)へシフトする動きが強まっています。データセントリックな組織を支えるのに必要な4つの柱、すなわち「人」「プラットフォーム」「パートナー」「プロセス」について解説します。 (45 words, Apr 26, 2018) - [ソーシャルメディアを活用したリターゲティング： その仕組みと重要性 | JP - Criteo.com](/content/jp/blog/e3-82-bd-e3-83-bc-e3-82-b7-e3-83-a3-e3-83-ab-e3-83-a1-e3-83-87-e3-82-a3-e3-82-a2-e3-82-92-e6-b4-bb-e7-94-a8-e3-81-97-e3-81-9f-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): では、どうすれば広告に注目してもらうことができるのでしょうか？答えは、ソーシャルメディアを利用したリターゲティングです。これを活用すれば、かつて自社のサイトを訪問したことのある買い物客と再びエンゲージすることができます。 (85 words, Apr 25, 2018) - [わずか2ヶ月で売上37％増を実現！Criteoのアプリリターゲティング成功事例](/content/jp/blog/2-e3-81-8b-e6-9c-88-e3-81-a7-e3-82-a2-e3-83-97-e3-83-aa-e5-86-85-e5-a3-b2-e4-b8-8a37-ef-bc-85-e5-a2-97-e3-82-82.html): アプリをインストールしたまま放置しているユーザをもう1度アプリに呼び戻して購入を促す、Criteoのアプリリターゲティング戦略。この戦略を採用した企業では、コンバージョン率や売上の大幅アップに成功、他社とのA/B比較でも、勝率9割という圧倒的な成果を出しています。 (55 words, Apr 25, 2018) - [離脱したユーザをサイトに呼び戻そう！Criteoアプリリターゲティングの仕組みとは？](/content/jp/blog/e3-81-82-e3-81-aa-e3-81-9f-e3-81-ae-e3-82-a2-e3-83-97-e3-83-aa-e3-82-92-e3-80-8c-e7-a8-bc-e3-81-92-e3-82-8b-e3-82-a2-e3-83-97-e3-83-aa-e3-80-8d-e3-81-ab-e5-a4-89-e3-81-88-e3-82-8b-ef-bc-81-e3-82-a2.html): アプリリターゲティングとは、アプリを離脱してしまったユーザにアプローチし、アプリへの再訪とアプリでの購買を促すソリューションのこと。ここでは、具体的な仕組みを説明します。 (36 words, Apr 25, 2018) - [「#Shoptalk 2018 in Las Vegas」参加報告。Eコマースの最新トレンドとCriteoが描くロードマップとは](/content/jp/blog/shoptalk18-e3-82-ab-e3-83-b3-e3-83-95-e3-82-a1-e3-83-ac-e3-83-b3-e3-82-b9-ef-bc-9a5-e3-81-a4-e3-81-ae-e3-83-8f-e3-82-a4-e3-83-a9-e3-82-a4-e3-83-88.html): 「データの真の重要性とは？」「パーソナライズ検索とは？」などマーケターなら知っておきたいEコマースの最前線を「♯Shoptalk18」からリポート！ (50 words, Apr 24, 2018) - [Travel: il fenomeno TripAdvisor | IT - Criteo](/content/it/blog/travel-il-fenomeno-tripadvisor/index.html): Un’analisi di come i consumatori ricercano e prenotano i loro viaggi online e l’impatto che i contenuti di TripAdvisor hanno su queste decisioni. (520 words, Apr 24, 2018) - [自社サイトに顧客を呼び戻せ！Criteo Audience mach活用法](/content/jp/blog/e8-87-aa-e7-a4-be-e3-82-b5-e3-82-a4-e3-83-88-e3-81-ab-e9-a1-a7-e5-ae-a2-e3-82-92-e5-91-bc-e3-81-b3-e6-88-bb-e3-81-9b-ef-bc-81-audience-match-e6-b4-bb-e7-94-a8-e6-b3-95.html): Criteo Audience Matchは、買い物客に関する世界最大かつオープンなデータセット「Criteo　ショッパーグラフ」を使って、各企業やブランドにとって最適な買い物客を特定、彼らに狙いを定めてターゲティングができるシステムです。Criteo Audience Matchを使って、一度離れてしまった顧客を自社サイトに呼び戻すアプローチの例をいくつかご紹介しましょう。 (106 words, Apr 20, 2018) - [受注4倍増を達成！新規顧客開拓ならCriteo Customer Acquisition](/content/jp/blog/e5-8f-97-e6-b3-a84-e5-80-8d-e5-a2-97-e3-82-92-e5-ae-9f-e7-8f-be-ef-bc-81-e6-96-b0-e8-a6-8f-e9-a1-a7-e5-ae-a2-e9-96-8b-e6-8b-93-e3-81-aa-e3-82-89criteo-customer-acquisition.html): Criteo Customer Acquisition を活用して顧客獲得キャンペーンを展開し、受注4倍増に成功したイギリスのファッション小売り大手・NEW LOOKのサクセスストーリーをご紹介します。 (76 words, Apr 19, 2018) - [Criteo Apero Vol.2 JTB×Criteo 旅行業界におけるCriteo Acquisition活用例](/content/jp/blog/criteo-apero-vol-2-jtbxcriteo-e6-97-85-e8-a1-8c-e6-a5-ad-e7-95-8c-e3-81-ab-e3-81-8a-e3-81-91-e3-82-8bcriteo-acquisition-e6-b4-bb-e7-94-a8-e4-be-8b.html): 2018年にCriteo東京オフィスで開催した「第1回 Criteo Apero」。ゲストスピーカーにJTBの担当者が登壇し、Criteo Customer Acquisitionを非リテール向けにカスタマイズした「ウェブカーバー」の導入とその効果について説明しました。 (21 words, Apr 17, 2018) - [HP France Increased Revenue 300% with Criteo Dynamic Retargeting](/content/fr/blog/video-comment-hp-france-a-augmente-son-chiffre-daffaires-de-300-avec-criteo-dynamic-retargeting.html): Sur les deux ans d’utilisation de Criteo Dynamic Retargeting, HP France a créé des synergies puissantes entre chacun de ses leviers marketing et les solutions Criteo. (444 words, Apr 17, 2018) - [La importancia de la creatividad publicitaria en las campañas de anuncios dinámicos | ES - Criteo](/content/es/blog/la-importancia-de-la-creatividad-publicitaria-en-las-campanas-de-anuncios-dinamicos.html): Buenas prácticas para el diseño de creatividades dinámicas (678 words, Apr 17, 2018) - [2時間で売上3億円も！？動画配信型広告「ライブコマース」の魅力とは？](/content/jp/blog/e8-a9-b1-e9-a1-8c-e3-81-ae-e3-83-a9-e3-82-a4-e3-83-96-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-80-81-e3-81-9d-e3-81-ae-e9-ad-85-e5-8a-9b-e3-81-a8-e3-81-af.html): ライブコマースとは、タレントやインフルエンサーが出演する動画をネット上でライブ配信し、それを見ている視聴者がリアルタイムに質問やコメントをしながら、商品を購入できる新しいショッピングの形を指す言葉です (63 words, Apr 16, 2018) - [Criteoモバイルトレンド最前線②オムニチャネル消費者が消費をけん引](/content/jp/blog/e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e5-bf-85-e8-aa-ad-ef-bc-81-e3-83-a2-e3-83-90-e3-82-a4-e3-83-ab-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e6-9c-80-2.html): Criteoモバイルトレンド最前線②オムニチャネル消費者が消費をけん引 (81 words, Apr 16, 2018) - [Criteoモバイルトレンド最前線①Eコマース取引全体の52％がアプリに！](/content/jp/blog/e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e5-bf-85-e8-aa-ad-ef-bc-81-e3-83-a2-e3-83-90-e3-82-a4-e3-83-ab-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e6-9c-80.html): Criteoが発表した「2017年第4四半期グローバル コマース調査レポート」から見えてきたトレンドワードは、「モバイルファースト」と「アプリ」。モバイルやアプリを駆使してショッピングを楽しむ人がますます増えていることが明らかになりました。 (93 words, Apr 16, 2018) - [3 marcas que han sacado el máximo partido al machine learning | ES - Criteo](/content/es/blog/3-marcas-que-han-sacado-el-maximo-partido-al-machine-learning.html): Aprovecha la tecnología de machine learning para sacar el máximo partido a tus campañas publicitarias. (735 words, Apr 13, 2018) - [Как найти новых покупателей с помощью Criteo Customer Acquisition | RU - Criteo.com](/content/ru/blog/find-new-customers-criteo-customer-acquisition/index.html): С Criteo Customer AcquisitionBETA вы сможете привлекать только самых релевантных пользователей, анализируя их покупательские интересы и историю просмотренных товаров и совершенных покупок, чтобы оценить вероятность их конверсии. (675 words, Apr 12, 2018) - [テクノロジー大手の「ウォールドガーデン」に勝つ！Criteoコマース マーケティング エコシステムの強みとは？](/content/jp/blog/cmo-e3-81-af-e8-86-a8-e5-a4-a7-e3-81-aa-e3-83-87-e3-83-bc-e3-82-bf-e3-82-92-e9-a7-86-e4-bd-bf-e3-81-99-e3-82-8bamazon-e3-81-ab-e3-81-a9-e3-81-86-e5-af-be-e6-8a-97-e3-81-99-e3-81-b9-e3-81-8d-e3-81-8b.html): Criteoのコマース マーケティング エコシステムを活用すれば、Amazonの顧客データよりも大規模なデータプールにアクセスできるようになり、高度にパーソナライズされた広告を顧客一人ひとりに届け、売上を拡大できるようになります。結果として、CMOは巨大企業の「ウォールドガーデン」の制約から解放されるのです。 (20 words, Apr 12, 2018) - [顧客とのエンゲージメント強化に効果的？ダークソーシャル戦略とは？](/content/jp/blog/e5-8a-b9-e6-9e-9c-e7-9a-84-e3-81-aa-e3-83-80-e3-83-bc-e3-82-af-e3-82-bd-e3-83-bc-e3-82-b7-e3-83-a3-e3-83-ab-e6-88-a6-e7-95-a5-e3-81-a8-e3-81-af.html): 「ダークソーシャル」とは、メッセージングアプリやSNSのメッセージング機能を使ったユーザ同士のコミュニケーションを意味する造語です。ダークソーシャルの影響は極めて大きく、SNSでの情報共有の実に75%は、このチャネルを使って行われているとする報告もあるほどです。 (119 words, Apr 11, 2018) - [オムニチャネルマーケティング、成功のカギは？](/content/jp/blog/e6-8a-bc-e3-81-95-e3-81-88-e3-81-a6-e3-81-8a-e3-81-8d-e3-81-9f-e3-81-84-e3-82-aa-e3-83-a0-e3-83-8b-e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): オムニチャネルマーケティングは、デスクトップからモバイル、オンラインからオフライン、その他のすべてのタッチポイントにおいて、一人ひとりのユーザに最適化された体験を提供するマーケティング戦略のこと。つまり、オムニチャネルマーケティングとは、ユーザがチャネルの違いを意識せずに商品やサービスを購入することができるようにする戦略なのです。 (65 words, Apr 10, 2018) - [Criteoの動画リターゲティング（Interactive Video）の仕組みと活用法](/content/jp/blog/e5-8b-95-e7-94-bb-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): デジタルマーケティングにおけるリターゲティング戦略の中でも、動画リターゲティングは非常に重要な役割を果たすようになっています。2年以内にインターネットのトラフィックの80%は動画関連のコンテンツが占めることになるだろうと予測する調査結果もあるほどです。 (52 words, Apr 10, 2018) - [Come trovare nuovi clienti con Criteo Customer Acquisition | IT - Criteo](/content/it/blog/come-trovare-nuovi-clienti-con-criteo-customer-acquisition-beta.html): Con Criteo Customer AcquisitionBETA, puoi coinvolgere unicamente i nuovi clienti più rilevanti in base al loro storico di acquisto e le loro modalità di navigazione, i loro interessi e la probabilità di convertire in acquisti dei tuoi prodotti. (864 words, Apr 10, 2018) - [成功事例に学ぶ！オムニチャネルマーケティングを成功に導く４つのアプローチ](/content/jp/blog/e6-88-90-e5-8a-9f-e4-ba-8b-e4-be-8b-e3-81-ab-e5-ad-a6-e3-81-b6-e3-82-aa-e3-83-a0-e3-83-8b-e3-83-81-e3-83-a3-e3-83-8d-e3-83-ab-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0.html): Sephoraやユニクロなど、オムニチャネルマーケティングをいち早く自社のマーケティング戦略に取り入れ成功を収めている企業の事例を参考に、「オムニチャネルマーケティングを成功に導く４つのアプローチ」について解説します。 (25 words, Apr 6, 2018) - [People Behind the Tech: Luana Matos, directora de ventas, Latinoamérica, MMS](/content/es/blog/people-behind-the-tech-luana-matos-directora-de-ventas-latinoamerica-mms.html): Luana Matos, directora de ventas, Latinoamérica, MMS. (1,016 words, Apr 6, 2018) - [¿Qué es la compra por voz y cómo funciona? | ES - Criteo](/content/es/blog/que-es-la-compra-por-voz-y-como-funciona/index.html): La compra por voz es la capacidad de comprar un. artículo a través de una petición realizada en voz alta. (462 words, Apr 5, 2018) - [La importancia de cuidar nuestra reputación online | ES - Criteo](/content/es/blog/la-importancia-de-cuidar-nuestra-reputacion-online/index.html): La reputación online no es algo que dependa directamente de las marcas, la generan terceras personas opinando y conversando en blogs, foros o redes sociales (387 words, Apr 5, 2018) - [6 estrategias de Facebook para marcas de moda y belleza | ES - Criteo](/content/es/blog/6-estrategias-de-facebook-para-marcas-de-moda-y-belleza.html): Nuestro informe sobre Shopper Story respaldó este punto, un 70% de los encuestados dijo que frecuentemente o a veces sienten un impulso de comprar ropa online. (880 words, Apr 5, 2018) - [5 maneras de volver a atraer a tus clientes con Criteo Audience Match | ES - Criteo](/content/es/blog/5-maneras-de-volver-a-atraer-a-tus-clientes-con-criteo-audience-match.html): Con Audience Match, puedes crear campañas de marketing personalizadas que conecten con tus clientes online. (835 words, Apr 5, 2018) - [Alla scoperta del consumatore digitale italiano | IT - Criteo](/content/it/blog/alla-scoperta-del-consumatore-digitale-italiano/index.html): Un’analisi dei comportamenti e delle preferenze degli italiani per delineare l’identikit del consumatore digitale e le abitudini relative allo shopping online. (723 words, Apr 5, 2018) - [Criteo×SNSリターゲティングキャンペーンで、売上16％増を実現](/content/jp/blog/e3-82-bd-e3-83-bc-e3-82-b7-e3-83-a3-e3-83-ab-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e3-82-92-e6-b4-bb-e7-94-a8.html): Facebookのリターゲティングキャンペーンにダイナミックリターゲティングを導入した結果、平均16％の売上増加に成功した広告主も。優れたソーシャルリターゲティングキャンペーンを計画して、大きな成功を収めた3つの小売業者のサクセスストーリーをご紹介します。 (48 words, Apr 4, 2018) - [最適なリターゲティングパートナーを選んで、投資効果を最大に](/content/jp/blog/e7-9b-b4-e6-8e-a5-e6-af-94-e8-bc-83-e3-81-ae-e3-83-99-e3-82-b9-e3-83-88-e3-83-97-e3-83-a9-e3-82-af-e3-83-86-e3-82-a3-e3-82-b9-ef-bc-9a-e6-8a-95-e8-b3-87-e5-8a-b9-e6-9e-9c-e3-82-92-e6-9c-80-e5-a4-a7.html): リターゲティングキャンペーンの効果は予算規模や価格設定の方法によって大きく異なります。そのため、ベンダーの比較に際しては両者とも予算が同額であることを確認した上で、同一の基準で評価する必要があります。 (72 words, Apr 4, 2018) - [Tutto quello che c’è da sapere sul machine learning | IT - Criteo](/content/it/blog/tutto-quello-che-ce-da-sapere-sul-machine-learning/index.html): Si parla tanto di machine learning, ma esattamente di che cosa si tratta? Scopri tutto quello che c’è da sapere e come può contribuire alla personalizzazione del marketing. (780 words, Apr 4, 2018) - [What is Customer Lifetime Value (CLV)? | Criteo](/content/blog/customer-lifetime-value-clv/index.html): CLV should be the primary and fundamental metric retailers use to measure and evaluate the performance of their campaigns. CLV is a long-term indicator of business health, because you can estimate the value of not just a single marketing campaign but your whole marketing stack. (480 words, Apr 4, 2018) - [In che modo la tecnologia di Criteo ti aiuta a coinvolgere nuovamente i clienti inattivi | IT - Criteo](/content/it/blog/in-che-modo-la-tecnologia-di-criteo-ti-aiuta-a-coinvolgere-nuovamente-i-clienti-inattivi.html): Con Criteo Audience Match, puoi targettizzare e coinvolgere nuovamente i tuoi clienti sui social network, sul Web, sul Web mobile e sulle app. Sfruttando la nostra rete di migliaia di editori, puoi creare messaggi personalizzati in base agli interessi di ciascun consumatore. (657 words, Mar 26, 2018) - [5 modi per coinvolgere nuovamente i tuoi clienti con Criteo Audience Match | IT - Criteo](/content/it/blog/5-modi-per-coinvolgere-nuovamente-i-tuoi-clienti-con-criteo-audience-match.html): Con Audience Match, è possibile creare campagne personalizzate di marketing che ti connettano ai tuoi clienti in tutto il Web. Connettendo il tuo CRM all’insuperabile raccolta di dati di Criteo, sei in grado di dare una nuova potenza ai tuoi sforzi. (786 words, Mar 26, 2018) - [GW期間中はモバイル経由の売上が年間最高に！GW期間中のキャンペーン成功のヒント](/content/jp/blog/e6-ba-96-e5-82-99-e3-81-afok-ef-bc-9fgw-e4-b8-ad-ef-bd-9e-e7-9b-b4-e5-be-8c-e3-81-ae-e3-82-ad-e3-83-a3-e3-83-b3-e3-83-9a-e3-83-bc-e3-83-b3-e6-88-90-e5-8a-9f-e3-81-ae-e3-83-92-e3-83-b3-e3-83-88.html): GWの購買行動を知る上で特に注目すべきは、モバイルで買い物をする人たちの存在。Criteoの調査では、モバイル経由での売上は、GW期間中、なんと年間最高を記録することがわかりました。 (14 words, Mar 26, 2018) - [いつから始めるのがベスト？ゴールデンウィークの販売戦略](/content/jp/blog/e9-80-a3-e4-bc-91-e5-89-8d-e3-81-af-e4-bd-95-e3-81-8c-e5-a3-b2-e3-82-8c-e3-82-8b-ef-bc-9fgw-e5-89-8d-e3-81-ae-e8-b3-bc-e8-b2-b7-e5-82-be-e5-90-91.html): 購買傾向に顕著な変化が表れるのは、GWの1か月前くらいから。GW中はどんなマーケティング戦略が有効なのでしょうか？Criteoが2017年に日本企業172社を対象に行った調査「ゴールデン ウィーク リポート」の結果をみてみましょう。 (65 words, Mar 26, 2018) - [Soluções da Criteo para e-commerces: aquisição, conversão e reengajamento | BR - Criteo.com](/content/br/blog/solucoes-da-criteo-para-e-commerces-aquisicao-conversao-e-reengajamento.html): O marketing digital é feito de desafios — a concorrência só aumenta. No início dos anos 2000, as táticas de marketing eram mais simples: email marketing, mala direta, banners e displays em lojas físicas. (934 words, Mar 23, 2018) - [Il Criteo Commerce Marketing Ecosystem: Acquisire, convertire e re-engage | IT - Criteo](/content/it/blog/il-criteo-commerce-marketing-ecosystem-acquisire-convertire-e-re-engage.html): Oggi le cose si sono complicate. Gli utenti di Internet trascorrono ogni giorno ore online, ma non per forza ricercano prodotti. E, quando visitano siti di ecommerce, normalmente passano da un sito all'altro, prima di effettuare una conversione. (573 words, Mar 22, 2018) - [機械学習をクールに使いこなす3ブランド](/content/jp/blog/e6-a9-9f-e6-a2-b0-e5-ad-a6-e7-bf-92-e3-82-92-e3-82-af-e3-83-bc-e3-83-ab-e3-81-ab-e4-bd-bf-e3-81-84-e3-81-93-e3-81-aa-e3-81-993-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89.html): 機械学習を活用すれば顧客のニーズを予測してマーケティング活動を最適化することが可能に。機械学習はEコマースのマーケターを支援するパワフルなツールです。今回は、実際に機械学習を活用したマーケティングで成功を収めている3ブランドの取り組みをご紹介します。 (45 words, Mar 21, 2018) - [Instagramをリターゲティング広告に活用するには？](/content/jp/blog/e4-bb-8a-e4-ba-ba-e6-b0-97-e3-81-ae-e3-83-93-e3-83-a5-e3-83-bc-e3-83-86-e3-82-a3-e3-83-96-e3-83-a9-e3-83-b3-e3-83-8910-e7-a4-be-e3-81-aeinstagram-e3-82-a2-e3-82-ab-e3-82-a6-e3-83-b3-e3-83-88.html): 今や、ほぼすべてのビューティブランドがマーケティングに活用しているInstagram。中にはInstagramをCriteoのダイナミックリターゲティング広告に活用して成果を上げている企業もあります。今回はInstagramを使った独自のマーケティング戦略で顧客獲得、顧客ロイヤルティ醸成に成功している10ブランドの事例を紹介します。 (72 words, Mar 21, 2018) - [Coincidencia directa vs. Coincidencia probabilística: ¿Cuál es mejor y por qué? | ES - Criteo](/content/es/blog/coincidencia-directa-vs-coincidencia-probabilistica-cual-es-mejor-y-por-que.html): Coincidencia directa, Coincidencia probabilística (387 words, Mar 21, 2018) - [Vídeo Retargeting. Cómo funciona y por qué lo necesitas](/content/es/blog/video-retargeting-como-funciona-y-por-que-lo-necesitas.html): El vídeo retargeting se ha convertido en una gran oportunidad para aumentar las ventas y el compromiso de los consumidores. (477 words, Mar 21, 2018) - [クイックガイド「機械学習」とは何か？](/content/jp/blog/e3-82-af-e3-82-a4-e3-83-83-e3-82-af-e3-82-ac-e3-82-a4-e3-83-89-e3-80-8c-e6-a9-9f-e6-a2-b0-e5-ad-a6-e7-bf-92-e3-81-a8-e3-81-af-e4-bd-95-e3-81-8b-ef-bc-9f-e3-80-8d.html): 機械学習とは、AI(人工知能）技術の1分野で、明確なプログラミングなしにコンピュータが自動学習できるようにする技術のことを指します。Criteoでは、顧客に関する膨大な量のデータを機械学習システムにより分析、その分析結果をもとに買物客1人ひとりに合わせて最適化された広告を瞬時に自動生成しています。 (21 words, Mar 20, 2018) - [Video Retargeting: Wie es funktioniert – und warum ihr es einsetzen solltet | DE - Criteo.com](/content/de/blog/video-retargeting/index.html): Für Werbetreibende ist Video Retargeting daher ein essenzielles Tool, um Kunden erfolgreich anzusprechen. Nicht nur werden immer mehr Video-Inhalte konsumiert, das Medium stellt darüber hinaus auch eine attraktive Werbeform dar. (624 words, Mar 20, 2018) - [El marketing experiencial puede ser tu mayor aliado | ES - Criteo](/content/es/blog/el-marketing-experiencial-puede-ser-tu-mayor-aliado.html): No debemos olvidar que los consumidores reciben información a través de los cinco sentidos y que la relación entre la emoción y la compra nunca había sido tan evidente como ahora. (607 words, Mar 20, 2018) - [App Retargeting: che cos’è, come funziona e perché Criteo è vincente | IT - Criteo](/content/it/blog/app-retargeting-che-cose-come-funziona-e-perche-criteo-e-vincente.html): Le app funzionano, ma bisogna invogliare i consumatori a tornare ad usarle. Con App Advertising di Criteo puoi richiamare i consumatori nella tua app, invitandoli alla ricerca e all'acquisto, aumentando le probabilità che acquistino nell’app. (707 words, Mar 20, 2018) - [Criteo Commerce Marketing Ecosystem: Adquirir, Convertir, Volver a atraer | ES - Criteo](/content/es/blog/criteo-commerce-marketing-ecosystem-adquirir-convertir-volver-a-atraer.html): El digital marketing es un espacio concurrido. A principios de la década de los 2000, los marketers confiaban en una serie de tácticas: email marketing, direct mail, displays en tiendas físicas y publicidad display. (990 words, Mar 20, 2018) - [Creare una potente difesa della privacy | IT - Criteo](/content/it/blog/creare-una-potente-difesa-della-privacy/index.html): Che cosa è necessario per creare questa fortezza di protezione? Quattro concetti chiave. (452 words, Mar 20, 2018) - [Cómo blindar la privacidad a prueba de fuego | ES - Criteo](/content/es/blog/como-blindar-la-privacidad-a-prueba-de-fuego/index.html): En Criteo nos gusta la precisión. Nos gustan los cálculos bien fundamentados. Nos gustan los planes. Somos, después de todo, una compañía fundada por ingenieros. Sabemos que la excelencia no llega por casualidad, sino por diseño (488 words, Mar 20, 2018) - [La conversión en redes sociales: el quebradero de cabeza de los marketers | ES - Criteo](/content/es/blog/la-conversion-en-redes-sociales-el-quebradero-de-cabeza-de-los-marketers.html): Te damos algunas opciones para medir resultados y optimizar las campañas de Social Media con el objetivo de aumentar las ventas. (379 words, Mar 19, 2018) - [Perché oggi la privacy è più importante che mai | IT - Criteo](/content/it/blog/perche-oggi-la-privacy-e-piu-importante-che-mai/index.html): In questo post parleremo del motivo per cui la privacy è una questione fondamentale, sia per gli acquirenti sia per gli advertiser. (644 words, Mar 19, 2018) - [Por qué la privacidad tiene más relevancia que nunca | ES - Criteo](/content/es/blog/por-que-la-privacidad-tiene-mas-relevancia-que-nunca.html): En la parte 1 de nuestra serie sobre Privacy by Design, presentamos el concepto de Privacy by Design. En este post, hablaremos de por qué la privacidad es una preocupación nº 1 tanto para consumidores como para anunciantes. (629 words, Mar 19, 2018) - [Privacy by Design: un approccio fondamentale e innovativo alla privacy](/content/it/blog/privacy-by-design-un-approccio-fondamentale-e-innovativo-alla-privacy.html): Benvenuto alla prima delle tre parti di questa serie, in cui parleremo di Privacy by Design, uno dei principi aziendali fondamentali di Criteo, allineato al Regolamento generale sulla protezione dei dati che l’UE ha recentemente adottato e che guida le modalità con cui progettiamo, creiamo e implementiamo le nostre soluzioni di performance marketing. (378 words, Mar 18, 2018) - [Privacy by Design (o privacidad desde el diseño): Un enfoque innovador en materia de privacidad | ES - Criteo](/content/es/blog/privacidad-desde-el-diseno/index.html): Bienvenido/a a la primera parte de esta serie de tres partes, en la que te hablaremos sobre Privacy by Design (o privacidad desde el diseño), un principio empresarial básico de Criteo. (410 words, Mar 18, 2018) - [ネット広告の歴史～ダイナミックリターゲティング誕生まで（３）](/content/jp/blog/e3-83-8d-e3-83-83-e3-83-88-e5-ba-83-e5-91-8a-e3-81-ae-e6-ad-b4-e5-8f-b2-ef-bd-9e-e3-80-8c-e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-3.html): ダイナミックリターゲティング誕生の背景を探るシリーズ、第3回はリスティング広告とアドテクの融合によって起きた変化について振り返ります。 (59 words, Mar 16, 2018) - [11 Strategies to Reduce Customer Churn | Criteo](/content/blog/11-strategies-to-reduce-customer-churn/index.html): The higher your customer attrition rate – also known as customer churn – ,  the lower the likelihood of growing your business. (1,373 words, Mar 15, 2018) - [Resumen del webinar: Las 4 C del nuevo mundo del Commerce Marketing | ES - Criteo](/content/es/blog/resumen-del-webinar-las-4-c-del-nuevo-mundo-del-commerce-marketing.html): Hace poco organizamos un webinar con el título “The Commerce Marketing Outlook in 2018” (Perspectivas para el Commerce Marketing en 2018). Durante el webinar, hablamos sobre las cuatro Cs del retail: conectividad, contexto, contenido y cooperación. (500 words, Mar 14, 2018) - [離反した買物客とのリエンゲージメントを促すCriteoのテクノロジー | JP - Criteo.com](/content/jp/blog/e9-9b-a2-e5-8f-8d-e3-81-97-e3-81-9f-e8-b2-b7-e7-89-a9-e5-ae-a2-e3-81-a8-e3-81-ae-e3-83-aa-e3-82-a8-e3-83-b3-e3-82-b2-e3-83-bc-e3-82-b8-e3-83-a1-e3-83-b3-e3-83-88-e3-82-92-e4-bf-83-e3-81-99criteo.html): With Criteo Audience MatchBETA, you can target and re-engage your customers across social networks, web, mobile web, and apps. (85 words, Mar 14, 2018) - [Intent Marketing o cómo conocer mejor a tus consumidores | ES - Criteo](/content/es/blog/intent-marketing-o-como-conocer-mejor-tus-consumidores.html): Intent Marketing. Te damos las claves para poner una campaña basada en el análisis de las preferencias e intenciones de compra. (449 words, Mar 13, 2018) - [Cómo la tecnología te ayuda a recuperar compradores inactivos | ES - Criteo](/content/es/blog/como-la-tecnologia-te-ayuda-recuperar-compradores-inactivos.html): Descubre las numerosas posibilidades que ofrecen los servicios y herramientas de Criteo para alcanzar tus objetivos. (393 words, Mar 13, 2018) - [Conecta con los consumidores mobile first a través de la publicidad In-App | ES - Criteo](/content/es/blog/conecta-con-los-consumidores-mobile-first-traves-de-la-publicidad-app.html): Los compradores mobile first prefieren realizar sus compras online a través de sus móviles, una oportunidad única para la publicidad In-App. (417 words, Mar 13, 2018) - [運用スタート！GDPR対策チェックリスト](/content/jp/blog/e9-81-8b-e7-94-a8-e9-96-8b-e5-a7-8b-e7-9b-ae-e5-89-8d-ef-bc-81gdpr-e5-af-be-e7-ad-96-e3-83-81-e3-82-a7-e3-83-83-e3-82-af-e3-83-aa-e3-82-b9-e3-83-88.html): 2018年5月25日から運用が開始された、EUにおける個人情報保護の新しい枠組み・GDPR。GDPRの適用対象企業は、GDPRが定める様々なルールを遵守せねばならず、違反すると、巨額な制裁金が課されます。知らず知らずのうちにGDPRに違反してしまわないよう、しっかり対策を行いましょう。 (52 words, Mar 13, 2018) - [Riepilogo del webinar: Le 4 C nel nuovo mondo del Commerce Marketing | IT - Criteo](/content/it/blog/riepilogo-del-webinar-le-4-c-nel-nuovo-mondo-del-commerce-marketing.html): Recentemente abbiamo presentato un webinar dal titolo “Le prospettive del Commerce Marketing nel 2018” — il primo dei tre episodi della nostra serie sullo stato del retail e sulle tendenze da osservare. Durante il webinar, abbiamo trattato le quattro C del retail: connettività, contesto, contenuti e cooperazione. (497 words, Mar 13, 2018) - [Liste de contrôle RGPD : Êtes-vous prêt ? | FR - Criteo.com](/content/fr/blog/liste-de-controle-rgpd/index.html): Vous n'êtes pas encore conforme ou seulement partiellement au RGPD ? Voici quelques meilleures pratiques pour commencer votre parcours de conformité. (857 words, Mar 13, 2018) - [ネット広告の歴史～ダイナミックリターゲティング誕生まで（1）](/content/jp/blog/e3-83-8d-e3-83-83-e3-83-88-e5-ba-83-e5-91-8a-e3-81-ae-e6-ad-b4-e5-8f-b2-ef-bd-9e-e3-80-8c-e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3.html): ダイナミックリターゲティング誕生の背景を探るシリーズ、第1回はリスティング広告の登場によって起きた広告の変化について振り返ってみます。 (61 words, Mar 12, 2018) - [GDPR: What You Need to Know | Criteo](/content/blog/gdpr-need-know-criteo/index.html): Confused about GDPR? If you still have questions, you may find the answers you need in the following FAQ’s. (1,328 words, Mar 12, 2018) - [GDPRスタート、Criteoへの影響は？](/content/jp/blog/gdpr-e3-82-b9-e3-82-bf-e3-83-bc-e3-83-88-e3-80-81criteo-e3-81-b8-e3-81-ae-e5-bd-b1-e9-9f-bf-e3-81-af-ef-bc-9f.html): 2018年5月に運用が開始されたGDPR。違反すると巨額の制裁金が課されるとあって、戦々恐々としている企業も多いのではないでしょうか。しかしCriteoはGDPRの運用開始に全く不安を持っていませんし、パートナーの皆様への影響も最小限に抑えられる自信があります。なぜならショッパーグラフが収集しているデータは、いずれも個人情報ですが、Cookie IDのような機密性の低い仮名データのみであり、GDPRが制限を課している機密性の高いデータは収集していません。つまり、Criteo ショッパーグラフはそもそもGDPRに違反しないことが前提のテクノロジーなのです (66 words, Mar 8, 2018) - [¿Cómo afectará el RGPD a las soluciones de Criteo?](/content/es/blog/como-afectara-el-rgpd-a-las-soluciones-de-criteo/index.html): El objetivo del RGPD es dar consistencia a la protección de datos y la privacidad. Desde Criteo, nos comprometemos a cumplir todos los puntos del RGPD. Consideramos que esta normativa plantea una situación en la que todos salimos ganando. (1,467 words, Mar 7, 2018) - [Che impatto avrà il GDPR sulle soluzioni Criteo?](/content/it/blog/che-impatto-avra-il-gdpr-sulle-soluzioni-criteo/index.html): Mentre il GDPR punta a dare uniformità in merito alla privacy e alla protezione dei dati, da parte nostra ci impegniamo ad essere conformi al recente regolamento. Noi di Criteo consideriamo che le normative siano un vantaggio per le aziende e per i consumatori che queste servono. (1,300 words, Mar 7, 2018) - [Quelle est la différence entre CPC et CPM ? | FR - Criteo.com](/content/fr/blog/quelle-est-la-difference-entre-cpc-et-cpm/index.html): Si vous cherchez à comprendre ce qui différencie le modèle au CPM de celui au CPC, vous êtes au bon endroit. (756 words, Mar 7, 2018) - [Criteo Global Commerce Review: i consumatori In-App sono i veri protagonisti!](/content/it/blog/criteo-global-commerce-review-i-consumatori-inapp-sono-i-veri-protagonisti.html): La Global Commerce Review di Criteo analizza le attività, i comportamenti e le preferenze degli acquirenti su tutti i dispositivi e gli ambienti di navigazione relativi al quarto trimestre del 2017. (677 words, Mar 7, 2018) - [Video Retargeting: How It Works and Why You Need It](/content/blog/video-retargeting/index.html): Unlock the power of video retargeting, a marketer's secret weapon for reigniting customer connections. Ride the wave of video consumption (487 words, Mar 6, 2018) - [Criteoダイナミックリターゲティングで収益が3倍に！HP Franceのサクセスストーリー](/content/jp/blog/e5-8b-95-e7-94-bb-criteo-e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-92-e5-b0-8e-e5-85-a5-e3-81-97-e3-81-a6.html): ダイナミック リターゲティングを戦略的に活用すれば、購入を完結する前にサイトから離脱してしまった買物客とリエンゲージし、彼らに購入の完結を促すことができます。ここではダイナミックリターゲティングを効果的に活用し、収益を3倍に増やすことに成功したHP Franceのサクセスストーリーをご紹介しましょう。 (114 words, Mar 6, 2018) - [【レポート】The Data-Centric Organization 2018 ～データセントリックな組織には何が必要か？](/content/jp/blog/e3-83-ac-e3-83-9d-e3-83-bc-e3-83-88-data-centric-organization-2018.html): データの効果的な活用のために必要となる専門知識やスキル、経験が組織に備わっているかどうかという問いに、「非常に自信がある」と答えたのはわずか1.3%。データセントリックな組織を作るために、今、企業な何をすべきなのでしょうか？また、データドリブンなソリューションは企業の広告やマーケティングのアプローチにどんな変化をもたらしているのでしょうか？ (67 words, Mar 5, 2018) - [Meet the Team: Andreea Dicu, Criteo's Global Director of People & Culture Brand | Criteo](/content/blog/meet-andreea-dicu-criteos-global-director-people-culture-brand.html):   Originally from Romania, “a country most known for vampire tales and great gymnasts,” Andreea Dicu, our Global Director of People and Culture began her career wanting to build brands and travel the world. With Criteo, she’s been able to do both. A key member of our People Leadership Team, Andreea is now heading up […] (1,445 words, Mar 2, 2018) - [El poder del móvil y la estrategia omnicanal para impulsar las ventas | ES - Criteo](/content/es/blog/el-poder-del-movil-y-la-estrategia-omnicanal-para-impulsar-las-ventas.html): Te mostramos un resumen de los datos más destacados del último Global Commerce Review para aprovechar las tendencias y optimizar los esfuerzos de marketing. (460 words, Mar 2, 2018) - [Criteoアプリリターゲティングの強さの秘密とは？](/content/jp/blog/e3-82-a2-e3-83-97-e3-83-aa-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-ef-bc-9a-e3-81-9d-e3-81-ae-e4-bb-95-e7-b5-84-e3-81-bf-e3-81-a8-e9-87-8d-e8-a6-81-e6-80-a7-e3-81-a8.html): Criteoダイナミックリターゲティングによるアプリ広告は、A／Bテストによる直接比較で勝率90%以上を誇る「Criteoダイナミックリターゲティング・エンジン」を活用、アプリユーザとリエンゲージすることで、最も価値の高いユーザとのつながりを維持できるように設計・構築されています。 (48 words, Mar 1, 2018) - [Comment fonctionne l'app retargeting et pourquoi vous en avez besoin | FR - Criteo.com](/content/fr/blog/comment-fonctionne-lapp-retargeting-et-pourquoi-vous-en-avez-besoin.html): L'app-retargeting peut devenir une étape cruciale pour les commerçants et les marques cherchant à booster la conversion. (1,415 words, Mar 1, 2018) - [このマーケティング戦略がすごい！注目のビューティブランド3選](/content/jp/blog/e3-81-93-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-8c-e3-81-99-e3-81-94-e3-81-84-ef-bc-81-e6-b3-a8-e7-9b-ae-e3-81-ae.html): いまや買物客の4分の3以上は、オンライン・ツー・オフラインやオフライン・ツー・オンラインのショッピングを行っています。特にビューティブランドの消費者はオンラインとオフラインをシームレスに移動することに慣れていて、必要に応じてラップトップやスマートフォン実店舗を使い分けながら、商品を検索、閲覧、購入しています。ここでは、そんな消費者の傾向にいち早く反応し、斬新なマーケティング戦略で成功を収めているビューティーブランドのサクセスストーリーをご紹介します。 (78 words, Feb 27, 2018) - [キーワードは「データ」と「パーソナライゼーション」～ロレアルに学ぶ成功のための3つのヒント](/content/jp/blog/e3-83-ad-e3-83-ac-e3-82-a2-e3-83-ab-e3-81-ae-e6-88-90-e5-8a-9f-e3-81-ab-e5-ad-a6-e3-81-b6-ef-bc-93-e3-81-a4-e3-81-ae-e6-88-a6-e7-95-a5.html): 常に美容業界のトップを走り続けるロレアル。ロレアルのマーケティング戦略の特徴を表わすキーワードは「データ」と「パーソナライゼーション」。ロレアルは、顧客に関するデータを最大限活用し、いつでもどこでも媒体を選ばずに（オンラインでもオフラインでも）、一人ひとりの顧客にパーソナライズしたアプローチを実現・改善し続けることによって、数々のイノベーションを実現してきたのです。ここでは、マーケターがロレアルの成功から学ぶべき3つのヒントをご紹介しましょう。 (53 words, Feb 26, 2018) - [【IDCリポート】今さら聞けない「AIとMIの違い」とは？](/content/jp/blog/e3-81-84-e3-81-be-e3-81-95-e3-82-89-e8-81-9e-e3-81-91-e3-81-aa-e3-81-84-e3-80-8cai-e3-81-a8ml-e3-81-ae-e9-81-95-e3-81-84-e3-80-8d-e3-81-a8-e3-81-af.html): マーケティング業界でも本当によく耳にするようになった、AI（人工知能）とML(機械学習）。それぞれの言葉の意味は何となく知っているけど、AIとMLの違いをはっきり説明するのはなかなか難しいもの。ここではAIとMLの違い、さらには機械学習の1つの手法である「ディープラーニング」についてその特徴や可能性、そしてマーケティングに与える影響について解説します。 (14 words, Feb 26, 2018) - [3 Brands Using Machine Learning in Cool Ways | Criteo](/content/blog/brand-marketing-machine-learning/index.html): In today’s competitive retail landscape, relevance at scale is the name of the game, and machine learning is here to win it for brands. (409 words, Feb 26, 2018) - [「ダイナミッククリエイティブの最適化」入門](/content/jp/blog/e3-83-80-e3-82-a4-e3-83-8a-e3-83-9f-e3-83-83-e3-82-af-e3-82-af-e3-83-aa-e3-82-a8-e3-82-a4-e3-83-86-e3-82-a3-e3-83-96-e3-81-ae-e6-9c-80-e9-81-a9-e5-8c-96-ef-bc-9a-e3-83-aa-e3-82-a2-e3-83-ab-e3-82-bf.html): Criteoのダイナミッククリエイティブ最適化ソリューション・「Real-time Creative Optimization: RTCO」は、特許申請中の機械学習テクノロジーです。このソリューションによって、月間12億人に及ぶアクティブな買物客のリアルタイムなコンテキストアウェアネスと行動データをもとに、各買物客の状況に合わせて広告クリエイティブを詳細レベルで選択・最適化することが可能になります。 (43 words, Feb 24, 2018) - [Viaggi e turismo: tendenze e abitudini dei nuovi viaggiatori | IT - Criteo](/content/it/blog/viaggi-e-turismo-tendenze-e-abitudini-dei-nuovi-viaggiatori.html): il Travel Flash Report di Criteo esamina le abitudini di acquisto e le principali tendenze relative alle prenotazioni nei viaggi per capire quali sono i dispositivi più utilizzati e il ruolo delle app. (686 words, Feb 23, 2018) - [Cosa fanno gli italiani su Internet? I dati in una ricerca di comScore](/content/it/blog/cosa-fanno-gli-italiani-su-internet-dati-una-ricerca-di-comscore.html): Quello che descrive il nuovo studio di comScore sul digitale in Italia è un panorama ricco di potenzialità, dove aumenta la frequenza con cui vengono visti i video e in cui il mobile gioca un ruolo sempre più fondamentale. (395 words, Feb 23, 2018) - [eCommerce e tecnologia: che cosa è cambiato? | IT - Criteo](/content/it/blog/ecommerce-e-tecnologia-che-cosa-e-cambiato/index.html): eCommerce e tecnologia: i 10 eventi che hanno trasformato le regole del gioco nell’eCommerce. (1,000 words, Feb 23, 2018) - [AI時代を勝ち抜くマーケターの条件とは？](/content/jp/blog/ai-e6-99-82-e4-bb-a3-e3-82-92-e5-8b-9d-e3-81-a1-e6-8a-9c-e3-81-8f-e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e3-81-a8-e3-81-af-ef-bc-9f.html): AIはマーケターの仕事を奪ってしまうのでしょうか？いいえ、決してそんなことはありません。AIの効率性と人間の創造力との融合は、広告の効果を最大限に引き出し、買物客にとってより最適なショッピング体験を生み出します。これを理解し、実際の戦略に生かすことこそ、AI時代に求められるマーケターの役割と言えるでしょう。 (61 words, Feb 23, 2018) - [コマースマーケターが知っておくべき14の略語](/content/jp/blog/e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-83-9e-e3-83-bc-e3-82-b1-e3-82-bf-e3-83-bc-e3-81-8c-e7-9f-a5-e3-81-a3-e3-81-a6-e3-81-8a-e3-81-8f-e3-81-b9-e3-81-8d14-e3-81-ae-e7-95-a5-e8-aa-9e.html): CPAやCPC、CRやCTRなど、コマースマーケティング業界では、さまざまな略語や業界用語が用いられます。「PPCキャンペーンのCTRは、ROIにどのような影響をもたらすのか？」といった文章を見ただけで、頭が痛くなる人もいるかもしれません。しかし、ここで紹介する14の略語さえ覚えておけば、もうこれらのマーケティング用語に悩まされることはないでしょう。 (71 words, Feb 23, 2018) - [超人気ブランド「Glossier」に学ぶ最先端のマーケティング戦略](/content/jp/blog/glossier-ef-bc-9a-e9-80-b2-e5-8c-96-e3-81-97-e7-b6-9a-e3-81-91-e3-82-8b-e3-83-93-e3-83-a5-e3-83-bc-e3-83-86-e3-82-a3-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-81-ae-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86.html): Glossierは、SNSを利用して読者をフォロワーにし、次にフォロワーをブランドのエバンジェリストに転換、さらにエバンジェリストをコミュニティに進化させるなど、あらゆるステージのオンラインユーザ体験を最適化することで、高い顧客ロイヤルティを醸成しています。同時に、オンラインとオフラインのショッピング体験を統合することでオムニチャネル化にもいち早く対応しています。 (45 words, Feb 23, 2018) - [AIとML、VRとARの違いとは？](/content/jp/blog/ai-e3-81-a8-e6-a9-9f-e6-a2-b0-e5-ad-a6-e7-bf-92-e3-81-ae-e9-81-95-e3-81-84-e3-81-a8-e3-81-af-ef-bc-9f.html): 人工知能（AI）と機械学習（ML）、さらには拡張現実（AR）から仮想現実（VR）まで、これらのテクノロジーの未来が有望であることに疑いの余地はありませんが、各用語の意味の違い（特にAIと機械学習）は簡単には説明できません。そこで、これらの用語を正しく理解できるように、それぞれの略語の意味を整理しておきましょう。 (25 words, Feb 23, 2018) - [GDPRについての誤解や疑問、Criteoが解消します](/content/jp/blog/e8-aa-a4-e8-a7-a3-e3-81-97-e3-81-a6-e3-81-be-e3-81-9b-e3-82-93-e3-81-8b-ef-bc-9fgdpr-e3-81-ae-e3-81-93-e3-81-a8.html): 私たちCriteoにとってGDPRは特に大きな脅威ではありません。なぜなら、私たちは創業以来ずっと、世界最高レベルの技術を駆使して個人情報保護と安全対策に取り組みながら、EUの主要都市でビジネスを拡大してきたからです。もちろん、国ごとに異なる法的要件を１つひとつ遵守してきました。つまり、結果として私たちCriteoはずっと以前から、今回GDPRが定めた主要なルールを遵守してきた企業なのです。 (76 words, Feb 23, 2018) - [GDPR対策、万全ですか？](/content/jp/blog/e3-81-84-e3-82-88-e3-81-84-e3-82-88gdpr-e9-81-8b-e7-94-a8-e9-96-8b-e5-a7-8b-ef-bc-81-e6-ba-96-e5-82-99-e3-81-af-e4-b8-87-e7-ab-af-e3-81-a7-e3-81-99.html): Criteoでは、個人情報の保護と管理に関する様々な取組を早くから始めており、この分野の専門家の育成・活用にも取り組んでいます。コンプライアンスと最適なパフォーマンスのために、EUの消費者データを物理的に最も近いヨーロッパのデータセンターに保管するなど、最高レベルのセキュリティ対策を講じ、GDPR導入に対応できる万全の体制をすでに整えています。 (94 words, Feb 22, 2018) - [5 Reasons Why Retailers Need Machine Learning | Criteo](/content/blog/why-retailers-need-ml/index.html): The one thing that retailers really need to make data work for them is machine learning technology. Here are 5 ways machine learning is essential to maximizing the effectiveness of your marketing efforts. (823 words, Feb 20, 2018) - [データ ＋ パーソナライゼーション ＝ 顧客体験～ロレアルに学ぶデータ戦略](/content/jp/blog/e3-83-ad-e3-83-ac-e3-82-a2-e3-83-ab-e3-81-ae-e6-88-a6-e7-95-a5-e3-81-ab-e5-ad-a6-e3-81-b9-ef-bc-81-e3-83-9e-e3-83-bc-e3-82-b1-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ae-e3-83-91-e3-83-bc-e3-82-bd.html): 機械学習を活用すれば、人の力では到底処理できないような数の買物客1人ひとりに対して、的確かつスピーディに広告をパーソナライズすることができます。膨大な買物客のデータを有効に活用し、ダイナミック広告やカスタマイズされたコンテンツを活用してショッピング体験をパーソナライズできるブランドこそが、将来の市場を制することになるでしょう。 (10 words, Feb 19, 2018) - [Wie funktioniert App Retargeting? Und warum solltet ihr es einsetzen?](/content/de/blog/wie-funktioniert-app-retargeting/index.html): Eine erfolgreiche App-Strategie beantwortet diese Frage: Wie lassen sich Käufer dazu motivieren, die App auch tatsächlich zu nutzen? App Retargeting kann dabei helfen, diese Herausforderung zu meistern – der Artikel erläutert wie. (1,164 words, Feb 16, 2018) - [Un breve checklist del GDPR: pronti?](/content/it/blog/un-breve-checklist-del-gdpr-pronti/index.html): La scadenza del maggio 2018 per conformarsi al Regolamento Generale sulla Protezione dei Dati (General Data Protection Regulation, GDPR) si sta avvicinando, il che significa che se ancora non è stato fatto, è il momento di valutare la situazione della propria azienda per quanto riguarda la sua conformità. (828 words, Feb 15, 2018) - [13 acronimi che ogni commerce marketer dovrebbe conoscere](/content/it/blog/13-acronimi-che-ogni-commerce-marketer-dovrebbe-conoscere.html): Nel gergo del commerce marketing esistono molti acronimi. A volte, solo provare a immaginare come il CTR di una campagna PPC possa influenzare il tuo ROI potrebbe farti esclamare “O mio Dio!…”. (749 words, Feb 15, 2018) - [Marketing en San Valentín. Ejemplos para enamorar a los usuarios | ES - Criteo](/content/es/blog/marketing-en-san-valentin-ejemplos-para-enamorar-los-usuarios.html): Las mejores campañas de marketing para San Valentín 2018 (600 words, Feb 15, 2018) - [Las compras a través de dispositivos móviles están revolucionando el sector travel | ES - Criteo](/content/es/blog/las-compras-traves-de-dispositivos-moviles-estan-revolucionando-el-sector-travel.html): Te mostramos los datos claves del Travel Insights Report, donde se revela la creciente influencia de las compras móviles en el sector travel (418 words, Feb 15, 2018) - [Seis preguntas que debes hacerte cuando buscas un partner tecnológico | ES - Criteo](/content/es/blog/seis-preguntas-que-debes-hacerte-cuando-buscas-un-partner-tecnologico.html): Te damos las claves para elegir el partner tecnológico más adecuado para alcanzar tus objetivos. (479 words, Feb 13, 2018) - [Checklist sobre RGPD: ¿estás preparado?](/content/es/blog/checklist-sobre-rgpd-estas-preparado/index.html): Mayo de 2018 es la fecha límite para el cumplimiento del Reglamento General de Protección de Datos, lo que significa que si aún no lo has hecho, es hora de que te pongas al día. (897 words, Feb 12, 2018) - [Aprovecha San Valentín para diferenciarte de tu competencia | ES - Criteo](/content/es/blog/aprovecha-san-valentin-para-diferenciarte-de-tu-competencia.html): Saca el máximo rendimiento a San Valentín con estos consejos indicados para diferenciarte de la competencia e incrementar las ventas. (526 words, Feb 12, 2018) - [13 acrónimos que todo commerce marketer debería saber](/content/es/blog/13-acronimos-que-todo-commerce-marketer-deberia-saber.html): Jerga del commerce marketing. A veces, tratar de descifrar cómo el CTR de una campaña PPC afecta tu ROI puede llevarte a pensar «¿Dónde me he metido?». ¿Quieres evitarte una migraña marketiniana? (779 words, Feb 9, 2018) - [Tendenze per il retail nel 2018 | IT - Criteo](/content/it/blog/tendenze-per-il-retail-nel-2018/index.html): Se il 2017 è stato un anno difficile per i retailer, vediamo quali sono le tendenze e le novità che si prospettano per il 2018. (701 words, Feb 7, 2018) - [Omnichannel experience in Italia: facciamo il punto | IT - Criteo](/content/it/blog/omnichannel-experience-italia-facciamo-il-punto/index.html): L’offerta di una omnichannel experience non è una pratica diffusa tra le aziende italiane. Ma è la strada da intraprendere per il futuro. Scopri perché. (431 words, Feb 6, 2018) - [Estrategia Omnicanal: nuevas formas de consumo en jóvenes | ES - Criteo](/content/es/blog/estrategia-omnicanal-nuevas-formas-de-consumo-en-jovenes.html): La estrategia omnicanal es la solución a los quebraderos de cabeza de las marcas y retailers que no saben cómo llegar a su target. (385 words, Feb 6, 2018) - [What’s the Difference Between AI and Machine Learning? | Criteo](/content/blog/ai-vs-ml/index.html): AI, ML, AR, VR — with so many acronyms in the machine-meets-marketing vernacular, it’s hard to keep up with which tech does what. Find out what it all means that what the difference is between AI and machine learning. (1,302 words, Feb 6, 2018) - [2018年のトレンド分析～Vol.7 動画広告をめぐる競争が激化](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81vol-7-e5-8b-95-e7-94-bb-e5-ba-83-e5-91-8a-e3-82-92-e3-82-81-e3-81-90-e3-82-8b-e7-ab-b6-e4-ba-89.html): インターネット上での動画配信サービスの普及を背景に、FacebookやYou Tube、Instagram、SnapchatなどのSNSプラットフォームは、すでに動画コンテンツの拡充に力を入れていて、テレビに匹敵する高品質の動画コンテンツを追求するようになっています。その結果、消費者のオンライン利用時間のうち、動画視聴に費やされる時間は着実に増え続けています。 (41 words, Feb 1, 2018) - [What is Machine Learning? A Quick Guide | Criteo](/content/blog/machine-learning-basics/index.html): In this brief guide, we’ll discuss exactly what machine learning can do across a number of real life applications. And how it’s viewed across a number of different industries. (755 words, Feb 1, 2018) - [2018年のトレンド分析～Vol.8課題は「構築」から「買収」へ](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-ef-bc-98-e8-aa-b2-e9-a1-8c-e3-81-af-e3-80-8c-e6-a7-8b-e7-af-89-e3-80-8d-e3-81-8b-e3-82-89.html): 2018年はますます多くの小売業者やブランドが、競争力維持や事業拡大のために、戦略的な買収や提携を検討する年になると予想されます。特にAmazonによるWhole Foodsの買収、AlibabaによるSun Art（中国トップのハイパーマーケット運営企業）への29億ドルの投資などを背景に、食品業界におけるEコマースがこれまで以上に発展するでしょう。 (25 words, Jan 31, 2018) - [Más allá de la personalización. Cuatro ventajas del machine learning para marketers | ES - Criteo](/content/es/blog/mas-alla-de-la-personalizacion-cuatro-ventajas-del-machine-learning-para-marketers.html): El Machine Learning ayuda a sacar el máximo rendimiento a las campañas de Marketing y a profundizar en el comportamiento de los consumidores. (558 words, Jan 31, 2018) - [2018年のトレンド分析～Vol.5求められる商品フィードの充実](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-5-e3-82-aa-e3-83-b3-e3-83-a9-e3-82-a4-e3-83-b3-e3-81-a7-e3-81-ae-e4-bd-93-e9-a8-93-e3-81-8c.html): 2018年、人々はオンライン上でより充実したショッピング体験を求めるようになるでしょう。 その要求に応えるため、広告主は商品説明や写真といった商品フィードのコンテンツをさらに充実させなくてはなりません。最高のショッピング体験を提供するためには、関連商品の写真や、解像度の高いクローズアップ写真、360度画像に加え、商品に関する詳細な情報をフィード上に掲示する必要があります。 (10 words, Jan 30, 2018) - [Retargeting para apps: como funciona e por que você precisa dele | BR - Criteo.com](/content/br/blog/retargeting-para-apps-como-funciona-e-por-que-voce-precisa-dele.html): A estratégia para apps depende de algo básico: fazer com que as pessoas usem o app, sem abandoná-lo após a instalação. O retargeting para apps pode ajudar. (1,338 words, Jan 29, 2018) - [Ecommerce in Italia: com’è andato il 2017? | IT - Criteo](/content/it/blog/ecommerce-italia-come-andato-il-2017/index.html): Sono sempre di più gli italiani che fanno acquisti online: nel 2017 l’eCommerce in Italia è cresciuto del 16%, ma ci sono ancora molte sfide che i brand devono affrontare. (698 words, Jan 25, 2018) - [Social Media Retargeting: How It Works and Why You Need It | Criteo](/content/blog/social-media-retargeting-how-it-works-and-why-you-need-it.html): Social media targeting only displays personalized, relevant offers to a targeted audience and links them back to your website. (1,118 words, Jan 25, 2018) - [RGPD: las bases legales para recopilar datos personales | ES - Criteo](/content/es/blog/rgpd-las-bases-legales-para-recopilar-datos-personales.html): Si bien esto puede parecer un desarrollo excepcional para muchas empresas estadounidenses sujetas a la normativa, en muchos países de la Unión Europea ya está en vigor. (564 words, Jan 24, 2018) - [Datos sensibles o no según el RGPD: una distinción que marca la diferencia | ES - Criteo](/content/es/blog/datos-sensibles-o-no-segun-el-rgpd-una-distincion-que-marca-la-diferencia.html): Los datos que los clientes y partners de Criteo colectan y procesan no se califican como datos sensibles según el RGPD. (778 words, Jan 24, 2018) - [RGPD: Criteo está preparado para afrontar el reto | ES - Criteo](/content/es/blog/rgpd-criteo-esta-preparado-para-afrontar-el-reto/index.html): En Criteo, ya cumplimos con los elementos clave del RGPD y estamos bien posicionados para implementar rápidamente cualquier requisito adicional. (1,294 words, Jan 24, 2018) - [2018年のトレンド分析～Vol.6GDPR運用スタート](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-6-e3-83-87-e3-83-bc-e3-82-bf-e4-bf-9d-e8-ad-b7-e3-81-ab-e9-96-a2-e3-81-99-e3-82-8b-e6-96-b0.html): 2018年5月に、EU一般データ保護規制（GDPR：General Data Protection　Regulation ）の運用がスタートし、個人情報の保護に関する規制がこれまで以上に厳しくなることが予想されています。 (41 words, Jan 24, 2018) - [Criteoはなぜ「最高のリターゲティングパートナー」なのか？](/content/jp/blog/e6-9c-80-e9-81-a9-e3-81-aa-e3-83-86-e3-82-af-e3-83-8e-e3-83-ad-e3-82-b8-e3-83-bc-e3-81-a8-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-83-91-e3-83-bc-e3-83-88-e3-83-8a.html): 90％という高い顧客維持率を誇るCriteoはコンバージョン率の改善だけを目的としていません。ショッピングジャーニー全体をカバーできる多彩なソリューションを提供することによって、お客様が買い物客の心をつかみ、彼らを顧客に転換し、リエンゲージメントできるようにサポートします。 (112 words, Jan 23, 2018) - [Conformità al GDPR: le basi giuridiche della raccolta di dati personali | IT - Criteo](/content/it/blog/conformita-al-gdpr-le-basi-giuridiche-della-raccolta-di-dati-personali.html): Il regolamento generale sulla protezione dei dati entra in vigore a maggio del 2018 e uno dei punti di maggiore discussione per il settore del marketing digitale è che gli identificatori tecnici come i cookie e gli ID della pubblicità mobile vengono ora considerati dati personali. Anche se a molte aziende con sede negli USA può sembrare uno sviluppo inatteso, in molti Paesi dell’UE come la Francia questo era già la norma. La sola differenza è che, ora, tutti gli stati membri dell’UE devono trattare i cookie e gli altri identificatori tecnici come dati personali. (1,369 words, Jan 23, 2018) - [Dati sensibili e non sensibili secondo il GDPR: una distinzione che fa la differenza | IT - Criteo](/content/it/blog/dati-sensibili-e-non-sensibili-secondo-il-gdpr-una-distinzione-che-fa-la-differenza.html): In Criteo, da sempre consideriamo coerenza, certezza e conformità riguardo la privacy e la protezione dei dati come vantaggi, sia per le aziende sia per i consumatori. (794 words, Jan 23, 2018) - [GDPR: Criteo è pronta a fare la sua parte | IT - Criteo](/content/it/blog/gdpr-criteo-e-pronta-fare-la-sua-parte/index.html): Siamo pronti ad accogliere la sfida del GDPR e prevediamo un impatto ridotto della nuova normativa sulla capacità dei nostri clienti e partner di lavorare con noi. (1,229 words, Jan 23, 2018) - [Influencer Marketing, haz que realmente funcione | ES - Criteo](/content/es/blog/influencer-marketing-haz-que-realmente-funcione/index.html): Compartimos una serie de pautas y recomendaciones para que tu campaña del influencers marketing sea todo un éxito. (500 words, Jan 23, 2018) - [Retargeting en apps: cómo funciona y por qué lo necesitas | ES - Criteo](/content/es/blog/retargeting-en-apps/index.html): Las apps tienen altas tasas de abandono después de su instalación. El retargeting puede ayudarte a evitarlo. (528 words, Jan 23, 2018) - [La protección de datos en el sector del Marketing Digital | ES - Criteo](/content/es/blog/la-proteccion-de-datos-en-el-sector-del-marketing-digital.html): Día europeo de la protección de datos (450 words, Jan 22, 2018) - [2018年のトレンド分析～Vol.4データコラボレーションが不可欠に](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-4-e3-83-87-e3-83-bc-e3-82-bf-e3-82-b3-e3-83-a9-e3-83-9c-e3-83-ac-e3-83-bc-e3-82-b7-e3-83-a7.html): AmazonやFacebookといった大手IT企業によるウォールド・ガーデン（データの囲い込み）への対応策として、注目を集めているのが、企業間・業者間のデータ共有によるコラボレーション(データコラボレーション)です。すでにブランドや小売業者の5分の3がデータコラボレーションを行っており、個人情報を特定できない形で膨大な顧客データを蓄積し、顧客とのエンゲージメントを築くために活用しています。 (32 words, Jan 18, 2018) - [As 14 siglas essenciais ao profissional de marketing para e-commerce | BR - Criteo.com](/content/br/blog/14-siglas-que-todo-profissional-de-marketing-para-e-commerce-deve-conhecer.html): O marketing para e-commerce abusa das siglas. Sabe dizer como o CTR da campanha PPC afeta seu ROI? Memorize essas siglas que são TDB (tudo de bom)! (847 words, Jan 18, 2018) - [facebook戦略に役立つ6つのヒント](/content/jp/blog/e3-83-95-e3-82-a1-e3-83-83-e3-82-b7-e3-83-a7-e3-83-b3-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-81-a8-e3-83-93-e3-83-a5-e3-83-bc-e3-83-86-e3-82-a3-e3-83-96-e3-83-a9-e3-83-b3-e3-83-89-e3-81-aefacebook.html): ユーザの購入意思とパーソナライゼーションを組み合わせて、表示する広告を最適化し、それによってROIの最大化を図るのがダイナミックリターゲティング広告です。たとえば、CriteoのFacebookダイナミック広告ソリューションを活用したクライアントの場合、平均で約16％の売上拡大を実現しています。 (73 words, Jan 18, 2018) - [RGPD : Criteo est prêt à relever le défi | FR - Criteo.com](/content/fr/blog/rgpd-criteo-est-pret-relever-le-defi/index.html): Le point sur les mesures que nous avons mises en place pour garantir le respect de la vie privée. (1,456 words, Jan 17, 2018) - [Application du Règlement général européen sur la protection des données (RGPD) : les bases légales pour la collecte des données personnelles | FR - Criteo.com](/content/fr/blog/application-du-reglement-general-europeen-sur-la-protection-des-donnees-rgpd-les-bases-legales-pour-la-collecte-des-donnees-personnelles.html): Que signifie le RGPD et comment s’applique-t-il à votre entreprise ? (1,348 words, Jan 17, 2018) - [¡Rebajas! Consejos para alcanzar el éxito | ES - Criteo](/content/es/blog/rebajas-consejos-para-alcanzar-el-exito/index.html): Han comenzado las rebajas en España, un buen momento para aumentar las ventas y deshacerte del stock. (431 words, Jan 17, 2018) - [Conoce cómo actúa el omnishopper, el nuevo consumidor | ES - Criteo](/content/es/blog/conoce-como-actua-el-omnishopper-el-nuevo-consumidor.html): Con la era omnicanal ha llegado un nuevo perfil de consumidor, el omnishopper. (422 words, Jan 16, 2018) - [Alessander Firmino, MD LATAM | BR - Criteo.com](/content/br/blog/people-behind-the-tech-alessander-firmino-md-latam/index.html): Quem está por trás de tantos bids, otimizações e histórias de sucesso? Confira a conversa que tivemos com nosso MD LATAM, Alessander Firmino. (975 words, Jan 16, 2018) - [2018年のトレンド分析～Vol.3加速するオンライン・オフラインセールスの融合](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-3-e5-8a-a0-e9-80-9f-e3-81-99-e3-82-8b-e3-82-aa-e3-83-95-e3-83-a9-e3-82-a4-e3-83-b3-e3-83-bb.html): 今後、オフラインセールスとオンラインセールスの統合はますます進んでいくと考えられます。このトレンドにすぐに反応したのがAmazonです。AmazonはWhole Foodsの買収を機に、フルフィルメントや配送サービスを提供しながら、顧客の消費傾向や、より高級な商品・サービスを販売するアップセルの機会をつかみつつあります。 (82 words, Jan 15, 2018) - [2018年のトレンド分析～Vol.2 SNSとコマースの境界がより曖昧に](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-2-e3-81-be-e3-81-99-e3-81-be-e3-81-99-e4-b8-80-e4-bd-93-e5-8c-96-e3-81-99-e3-82-8bsns.html): SNSの投稿と並んで注目されているのは、Facebook MessengerやWhatsAppのような、SNSのメッセージングサービスです。近い将来、より多くの企業が、SNSのメッセージングサービスを顧客とのチャットボットとして活用し始めるでしょう。 (16 words, Jan 11, 2018) - [GDPR 규제준수: 개인 데이터 수집을 위한 법적 근거](/content/kr/blog/gdpr-compliance-legal-bases-collecting-personal-data.html): #GDPR #Criteo #크리테오 #개인정보보호 (583 words, Jan 10, 2018) - [GDPR에 따른 민감정보와 비민감정보: 주요 차이점](/content/kr/blog/gdpr-sensitive-non-sensitive-data-distinction-difference.html): #GDPR #Criteo #크리테오 #개인정보보호 (543 words, Jan 10, 2018) - [크리테오는 GDPR 준수를 위한 만반의 준비가 되어 있습니다](/content/kr/blog/gdpr-criteo-ready-journey/index.html): #GDPR #Criteo #크리테오 #개인정보보호 (912 words, Jan 10, 2018) - [Cómo pueden utilizar los publishers el header bidding para generar ingresos](/content/es/blog/como-pueden-utilizar-los-publishers-el-header-bidding-para-generar-ingresos.html): ¿Qué es el header bidding y cómo puede Criteo ayudarte a utilizar esta tecnología de manera más eficaz? Te explicamos qué es y las ventajas que tiene. (331 words, Jan 9, 2018) - [Le 8 tendenze del commercio e del marketing digitale da tenere d'occhio nel 2018](/content/it/blog/le-8-tendenze-del-commercio-e-del-marketing-digitale-da-tenere-docchio-nel-2018.html): 8 tendenze principali per il 2018 che i marketer dovrebbero tenere in considerazione per essere pronti ad affrontare le nuove opportunità e sfide. (782 words, Jan 9, 2018) - [Cinco estratégias de retargeting para você começar uma campanha](/content/br/blog/retargeting-strategies/index.html): Como já sabemos, os carrinhos de compra são muitas vezes abandonados. A maioria dos consumidores (98%) deixará seu site sem comprar... (860 words, Jan 8, 2018) - [2018年のトレンド分析～Vol.1ボイスコマースの台頭](/content/jp/blog/2018-e5-b9-b4-e3-81-ae-e3-83-88-e3-83-ac-e3-83-b3-e3-83-89-e3-82-92-e5-85-88-e5-8f-96-e3-82-8a-ef-bc-81-vol-1-e3-80-8c-e9-9f-b3-e5-a3-b0-e3-81-a7-e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0.html): 今年最大のトレンドになると予想されるのが「音声認識を活用したショッピング」の台頭です。消費者は、Google HomeやAmazon Echoなどのデバイスを介して、より頻繁に音声を使ったショッピングを楽しむようになるでしょう。 (34 words, Jan 8, 2018) - [Données sensibles et non sensibles au RGPD : une distinction qui fait toute la différence | FR - Criteo.com](/content/fr/blog/gdpr-sensitive-non-sensitive-data-distinction-difference.html): Qu'est-ce qu'une donnée "personnelle" selon le nouveau réglement européen ? Quelles sont les nouvelles modalités du consentement ? (881 words, Jan 8, 2018) - [Las principales tendencias de commerce marketing para 2018](/content/es/blog/las-principales-tendencias-de-ecommerce-marketing-para-2018.html): Las principales tendencias de commerce marketing para 2018  (605 words, Jan 8, 2018) - [Las grandes marcas de cosméticos reinventan el marketing de contenidos](/content/es/blog/las-grandes-marcas-de-cosmeticos-reinventan-el-marketing-de-contenidos.html): El marketing de contenidos en el sector de belleza es una de las prácticas de personalización más innovadoras. (615 words, Jan 5, 2018) - [Criteo Sponsored Search Conversion Log Dataset - Criteo AI Lab](/content/ailab/criteo-sponsored-search-conversion-log-dataset/index.html): Dataset release announcement for conversion modeling in sponsored products. (633 words, Jan 3, 2018) - [Por qué es hora de olvidarnos de la 'e' del ecommerce](/content/es/blog/por-que-es-hora-de-olvidarnos-de-la-e-del-ecommerce.html): 2018 es el año y el momento en el que comienza la era del commerce marketing. (990 words, Jan 2, 2018) - [Las campañas de marketing más exitosas de 2017 ya no están en televisión](/content/es/blog/las-campanas-de-marketing-mas-exitosas-de-2017-no-estan-en-television.html): A falta de tres días para despedir 2017 analizamos algunas de las campañas de marketing con más impacto de este año. (766 words, Jan 2, 2018) - [GDPR Sensitive and Non-Sensitive Data: A Distinction with a Difference | Criteo](/content/blog/gdpr-sensitive-non-sensitive-data-distinction-difference.html): The data that Criteo’s clients and publisher partners collect and process does not qualify as sensitive data as defined by the GDPR. (753 words, Dec 21, 2017) - [3 compañías de viajes que se dispararon con Dynamic Retargeting](/content/es/blog/3-companias-de-viajes-que-se-dispararon-con-dynamic-retargeting.html): 3 empresas del sector travel que tuvieron grandes resultados utilizando Criteo Dynamic Retargeting. (448 words, Dec 19, 2017) - [La oportunidad de las segundas pantallas](/content/es/blog/segunda-pantalla-la-delgada-linea-que-separa-las-redes-sociales-y-la-television.html): Segundas Pantallas, la delgada línea que separa las redes sociales y la televisión. (580 words, Dec 19, 2017) - [Objetivo cumplido: el caso de La Redoute](/content/es/blog/objetivo-cumplido-el-caso-de-la-redoute/index.html): A lo largo de 2017 hemos trabajado con La Redoute para alcanzar el objetivo de aumentar la notoriedad y el número de ventas en España. (449 words, Dec 14, 2017) - [This Start-up Uses Machine Learning to Build Websites](/content/blog/bookmark-machine-learning-website/index.html): Bookmark, a start-up that applies machine learning and AI to web design can design an intuitive, robust website in just 30 seconds. (584 words, Dec 14, 2017) - [El marketing de experiencias como parte de la estrategia omnicanal: ejemplos.](/content/es/blog/el-marketing-de-experiencias-como-parte-de-la-estrategia-omnicanal-ejemplos.html): Te mostramos una serie de ejemplos de marketing de experiencias de retailers y marcas en España. (610 words, Dec 13, 2017) - [HP France Increased Revenue 300% with Criteo Dynamic Retargeting](/content/blog/hp-france-criteo-dynamic-retargeting/index.html): With revenue over $50 billion, HP France turned to Criteo Dynamic Retargeting to reengage shoppers, increase brand awareness and conversions. (365 words, Dec 13, 2017) - [La sottile linea fra volontariato e team building](/content/it/blog/la-sottile-linea-fra-volontariato-e-team-building/index.html): Le nostre esperienze di volontariato con Legambiente ci aiutano a sviluppare abilità e competenze trascurate e a rafforzare fiducia e empatia. (273 words, Dec 5, 2017) - [Le 7 migliori pratiche per annunci di retargeting: approfitta al massimo della tua campagna di retargeting](/content/it/blog/le-7-migliori-pratiche-per-annunci-di-retargeting-approfitta-al-massimo-della-tua-campagna-di-retargeting.html): Il retargeting ti aiuta a targhettizzare quei 98 utenti che non hanno acquistato e a servire loro annunci, ricordandogli il loro interesse iniziale. (789 words, Dec 4, 2017) - [Crecimiento del mobile commerce: In-App vs. Web](/content/es/blog/las-apps-de-retail-y-viajes-tienen-4-veces-mas-conversiones-que-la-web-movil.html): Los sectores retail y viajes están constatando tasas de conversión en apps cuatro y tres veces superiores a las tasas de conversión en mobile web. (595 words, Dec 1, 2017) - [Resultados de Criteo en Q3 de 2017](/content/es/blog/resultados-de-criteo-en-q3-de-2017/index.html): Se han registrado más de 930 clientes nuevos este trimestre, lo que asciende a un total de más de 17.000 clientes. (155 words, Nov 30, 2017) - [Anche gli italiani amano il Black Friday](/content/it/blog/anche-gli-italiani-amano-il-black-friday/index.html): I dati parlano chiaro: anche in Italia il Black Friday è un momento sempre più atteso per gli acquisti online. (379 words, Nov 30, 2017) - [Guida all'approccio omnichannel per marketer di successo | IT - Criteo](/content/it/blog/guida-allapproccio-omnichannel-per-marketer-di-successo.html): Unire i clienti a quello che amano e di cui hanno bisogno. (354 words, Nov 29, 2017) - [El Black Friday ha llegado para quedarse](/content/es/blog/el-black-friday-ha-llegado-para-quedarse/index.html): En un análisis realizado entre 34 retailers españoles descubrimos como el Black Friday ha llegado a nuestro país para quedarse. (397 words, Nov 29, 2017) - [14 аббревиатур, которые должен знать каждый маркетолог](/content/ru/blog/14-d0-b0-d0-b1-d0-b1-d1-80-d0-b5-d0-b2-d0-b8-d0-b0-d1-82-d1-83-d1-80-d0-ba-d0-be-d1-82-d0-be-d1-80-d1-8b-d0-b5-d0-b4-d0-be-d0-bb-d0-b6-d0-b5-d0-bd-d0-b7-d0-bd-d0-b0-d1-82-d1-8c-d0-ba-d0-b0-d0-b6.html): В словаре коммерческого маркетинга множество аббревиатур и сокращений. Больше никаких страданий! Мы собрали для вас 14 главных маркетинговых аббревиатур. (401 words, Nov 28, 2017) - [Criteo ha scelto LifeGate Energy, energia 100% rinnovabile | IT - Criteo](/content/it/blog/criteo-ha-scelto-lifegate-energy-energia-100-rinnovabile.html): Criteo ha scelto LifeGate Energy come partner per partecipare attivamente a questa sfida sostenibile. (333 words, Nov 27, 2017) - [Un nuevo reto para los retailers: estrategias centradas en el usuario](/content/es/blog/un-nuevo-reto-para-los-retailers-estrategias-user-centric.html): Después del avance y desarrollo de los dispositivos, proponemos centrar el punto de mira para satisfacer las necesidades de los usuarios. (470 words, Nov 27, 2017) - [Los envíos, la clave del éxito en la próxima campaña navideña](/content/es/blog/los-envios-la-clave-del-exito-en-la-proxima-campana-navidena.html): Los servicios de mensajería son los principales aliados de los retailers esta Navidad para realizar envíos rápidos. (466 words, Nov 25, 2017) - [Le strategie cross-device personalizzate conquistano gli acquirenti mobile-first](/content/it/blog/le-strategie-cross-device-personalizzate-conquistano-gli-acquirenti-mobile-first.html): Coinvolgere i clienti in qualsiasi luogo e nel momento giusto con strategie cross-device è la chiave per conquistare gli acquirenti mobile-first. (615 words, Nov 25, 2017) - [Criteo Data Shows Black Friday Off to A Big Start: +12.1% in the US | Criteo](/content/blog/criteo-data-black-friday-big-start/index.html): Criteo’s analysis of shopping data from some of the world’s largest retailers show that US shoppers are increasingly shopping online. (566 words, Nov 24, 2017) - [オムニショッパーの視点Vol.1～小売店舗の未来は明るい](/content/jp/blog/e5-b0-8f-e5-a3-b2-e5-ba-97-e8-88-97-e3-81-ae-e6-9c-aa-e6-9d-a5-e3-81-8c-e6-98-8e-e3-82-8b-e3-81-84-e7-90-86-e7-94-b1-ef-bc-9a-e6-97-a5-e6-9c-ac-e3-81-ae-e3-82-aa-e3-83-a0-e3-83-8b-e3-82-b7-e3-83-a7.html): 多くの小売店舗では、オンラインで注文した商品を実店舖でピックアップできる「クリック&コレクト」、あるいは「クリック&シップ」などのサービスを提供しています。店頭販売とオンライン販売の両方を行う小売店舗は、そのサービス領域が広範囲に分布するため、大手ショッピングサイトよりも優位と言えるでしょう。 (104 words, Nov 20, 2017) - [オムニショッパーの視点Vol.2～成功の鍵は顧客ロイヤルティ醸成とデータ活用](/content/jp/blog/e9-a1-a7-e5-ae-a2-e3-83-ad-e3-82-a4-e3-83-a4-e3-83-ab-e3-83-86-e3-82-a3-e3-80-81-e8-a1-9d-e5-8b-95-e8-b2-b7-e3-81-84-e3-80-81-e3-83-87-e3-83-bc-e3-82-bf-e6-b4-bb-e7-94-a8-e3-81-ab-e3-81-a4-e3-81-84.html): オンライン・オフラインに関係なく自由気ままにショッピングを楽しむオムニショッパー。彼らに対するマーケティング施策を考える上で重要なのは短期的な視点ではなく、長期視点に立って顧客ロイヤルティを醸成していくことです。買物客に関する膨大なデータを継続的、かつ適切に入手するためのパートナーとの連携が、きわめて重要になります。 (44 words, Nov 20, 2017) - [Lo shopping natalizio ai blocchi di partenza | IT - Criteo](/content/it/blog/lo-shopping-natalizio-ai-blocchi-di-partenza/index.html): Lo shopping natalizio è dietro l’angolo. I nostri suggerimenti per affrontare al meglio questo periodo cruciale per l’eCommerce. (756 words, Nov 20, 2017) - [Las estrategias cross-device personalizadas son fundamentales para llegar al comprador mobile first](/content/es/blog/las-estrategias-cross-device-personalizadas-son-fundamentales-para-llegar-al-comprador-mobile-first.html): Desgranamos los puntos más relevantes del Global Commerce Review para poner en marcha tu estrategia y alcanzar al comprador mobile first (436 words, Nov 14, 2017) - [La importancia del Black Friday sigue creciendo en todo el mundo](/content/es/blog/la-importancia-del-black-friday-sigue-creciendo-en-todo-el-mundo.html): El Black Friday sigue creciendo año tras año y ha demostrado ser una técnica promocional tremendamente exitosa para marcas y retailers de todo el mundo. (628 words, Nov 10, 2017) - [Omnishopper Field Guide for Retailers, Part 1: Anatomy of an Omnishopper | Criteo](/content/blog/what-are-omnishoppers/index.html): As the use of multiple devices, channels, and platforms to browse and buy products becomes the norm, capturing the attention and loyalty of the omnishopper in-the-wild is key. We’ve compiled this handy field guide to help retailers spot these extremely valuable buyers, learn how they think, and entice them back for more. What is an omnishopper? […] (330 words, Nov 8, 2017) - [4 Key Findings about Mobile Commerce Growth from Criteo’s Latest Research | Criteo](/content/blog/mobile-commerce-growth-criteo-research/index.html):   We’ve been diving into all of our commerce data from retailers and brands around the world… and the results are in! The bottom line: whatever the country, mobile commerce growth keeps increasing. A bigger share of purchases are taking place on phones, especially apps. Here are four key findings from our latest research. Click […] (482 words, Nov 8, 2017) - [Guía práctica sobre omnicanalidad para marketers inteligentes | ES - Criteo](/content/es/blog/omnichannel-ebook/index.html): Conectando a los compradores con aquello que necesitan y quieren. (126 words, Nov 7, 2017) - [How 3 Retailers Used Social Retargeting Campaigns to Increase Sales | Criteo](/content/blog/social-retargeting-campaigns/index.html): With Facebook currently boasting 2.07 billion monthly active users globally, it’s more important than ever for marketers to implement effective social retargeting campaigns into their retargeting efforts. Since users spend so much time within the Facebook ecosystem – both in Facebook itself and Instagram – creating a consistent ad experience on social channels can help […] (677 words, Nov 6, 2017) - [Nunca es pronto para comenzar a planificar las ventas de Navidad](/content/es/blog/nunca-es-pronto-para-comenzar-planificar-las-ventas-de-navidad.html): Aún queda más un mes para que empiece la campaña de Navidad, pero es el momento idóneo para comenzar a planificar las ventas navideñas en tu ecommerce. (586 words, Nov 2, 2017) - [3 Travel Companies that Soared with Dynamic Retargeting | Criteo](/content/blog/travel-dynamic-retargeting/index.html): Travel companies Bravofly, Atrápalo and Interpark Tour increased their ROI, conversion rate, and revenue using Criteo's Dynamic Retargeting. (356 words, Oct 30, 2017) - [Cómo sacar partido a tu estrategia Cross-Device en esta temporada](/content/es/blog/como-sacar-partido-tu-estrategia-cross-device-esta-temporada.html): Los datos del último Global Commerce Review ponen de manifiesto la complejidad de definir patrones de compra. (547 words, Oct 25, 2017) - [Omnichannel vs Multichannel: The Key Differences | Criteo](/content/blog/omnichannel-vs-multichannel/index.html): Omnichannel vs Multichannel: What's the difference? Learn which marketing strategy will help you drive more traffic and increase conversions. (747 words, Oct 19, 2017) - [Intelligence artificielle en retail : les quatre recettes du succès selon Gartner | FR - Criteo.com](/content/fr/blog/intelligence-artificielle-en-retail-les-quatre-recettes-du-succes-selon-gartner.html): Comment faire partie des gagnants de l’intelligence artificielle ? Par quoi commencer ? Voici les recommandations de Gartner pour les retailers. (622 words, Oct 19, 2017) - [5 Retargeting Strategies and 2 Cheat Sheets to Help You Get Started | Criteo](/content/blog/retargeting-strategies/index.html): Retargeting is one of best ways to re-engage shoppers who’ve left your website and remind them to complete a purchase. (637 words, Oct 12, 2017) - [Announcing the 3rd annual Machine Learning in the Real World Workshop - Criteo AI Lab](/content/ailab/announcing-3rd-annual-machine-learning-real-world-workshop.html): Criteo AI Lab will be organising its 3rd annual Machine Learning in the Real World… (1,549 words, Oct 2, 2017) - [Che cosa ci vuole per essere il miglior developer di Francia? | IT - Criteo](/content/it/blog/che-cosa-ci-vuole-per-essere-il-miglior-developer-di-francia.html): Di recente ha avuto luogo la 5a edizione di Meilleur Dev de France presso Station F, il più grande campus di startup d’Europa. Più di 7.000 persone hanno partecipato all’evento di quest’anno, tra cui 700 tra i migliori coder del Paese, in gara per uno dei più ambiti riconoscimenti in campo ingegneristico di Francia. Come nelle edizioni precedenti, il team Criteo ha fatto una magnifica figura. (926 words, Sep 28, 2017) - [La diffusione globale del Black Friday | IT - Criteo](/content/it/blog/la-diffusione-globale-del-black-friday/index.html): Nonostante suoni infausto, Black Friday si è dimostrato una tattica promozionale di straordinario successo per brand e retailer di tutto il mondo. (Per coloro che se lo chiedono, il “black” del nome si riferisce al colore nero dei numeri positivi – quelli dei profitti – del bilancio rispetto al rosso sangue dei numeri negativi, o delle perdite.) (747 words, Sep 8, 2017) - [14 Acronyms Every Marketer Should Know | Criteo](/content/blog/acronyms-every-marketer-should-know/index.html):   There are lots of acronyms in the commerce marketing vernacular. Sometimes, just trying to figure out how the CTR of a PPC campaign affects your ROI can have you thinking,“OMG…”. Want to avoid a marketing migraine? Commit these 14 capital-letter combos to memory FTW. CPA: Cost Per Action or Acquisition. CPA is the most […] (716 words, Sep 1, 2017) - [Criteo, acteur de la publicité numérique, invite les commerçants à mettre en commun leurs données pour mieux contrer Amazon | FR - Criteo.com](/content/fr/blog/ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon.html): Face à la domination croissante de Amazon.com sur le commerce online et offline, Criteo aide les commerçants à faire face. (222 words, Aug 17, 2017) - [Der stationäre Handel weltweit steht vor großen Herausforderungen – wie man an den zahllosen Schließungen von Läden in den Einkaufszentren und Fußgängerzonen weltweit ablesen kann. Wie kann der stationäre Handel sich transformieren und welche Lektionen kann er dabei vom E-Commerce lernen?](/content/de/blog/ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon.html): Marktgiganten wie Amazon beherrschen zunehmend das Retail-Geschäft – online und offline. Über Datenkooperation im Commerce Marketing Ecosystem unterstützt Criteo Retailer dabei, sich auf diesem Markt zu behaupten. (225 words, Aug 17, 2017) - [Criteo Summit 2017: divertimento, sole e il futuro nel sud della Francia | IT - Criteo](/content/it/blog/criteo-summit-2017-divertimento-sole-e-il-futuro-nel-sud-della-francia.html): Nel giugno scorso, Moliets-et-Maa nel sud della Francia è diventato il quartier generale temporaneo per circa 2.700 “Criteos”, in occasione dei tre giorni di un Global Summit pieno di energia. Dipendenti di tutto il mondo si sono riuniti per festeggiare un anno di successi, per guardare al prossimo straordinario capitolo del futuro di Criteo e per trascorrere insieme un po’ di tempo, creando relazioni, formandosi e condividendo. (537 words, Aug 15, 2017) - [Criteo Summit 2017: Diversión, sol y el futuro en el sur de Francia | ES - Criteo](/content/es/blog/criteo-summit-2017-diversion-sol-y-el-futuro-en-el-sur-de-francia.html): El pasado junio, Moliets-et-Maa, en el sur de Francia, se convirtió en el cuartel general temporal para los casi 2.700 Criteos. que se dieron cita para disfrutar del Global Summit y celebrar un año de éxitos y mirar hacia el futuro (525 words, Aug 15, 2017) - [I 3 migliori consigli sul retargeting mobile per i retailer | IT - Criteo](/content/it/blog/3-migliori-consigli-sul-retargenting-mobile-per-retailer.html): Lo sapevi che, secondo eMarketer, solo l’11% degli utenti di app sono ancora attivi sette giorni dopo l’installazione? Ma quel che più interessa: che cosa succede al restante 89%? Questi numeri spiegano perché i retailer mettano in atto non solo una campagna di user acquisition (UA) ma anche una strategia intelligente di fidelizzazione. Un ottimo modo di iniziare è con il retargeting. (1,115 words, Aug 9, 2017) - [Non è mai troppo presto per iniziare a programmare le festività | IT - Criteo](/content/it/blog/non-e-mai-troppo-presto-per-iniziare-programmare-le-festivita.html): Noi di Criteo pensiamo che d’estate, quando le giornate sono più lunghe, è il momento perfetto per iniziare a fare programmi per le festività. Quei momenti magici dell’anno arrivano prima ancora che tu te ne accorga! Per aiutare i retailer e i brand a far splendere la stagione in modo speciale, abbiamo fatto una sintesi delle tendenze emergenti e dei consigli poiché sappiamo che servono ad aumentare le vendite. Il nostro Hub per festività piene di luce presenta una eGuide per il commerce e delle Guide rapide per categorie specifiche di prodotti, quali elettronica di consumo, giochi e giocattoli, beni per la casa e beni di largo consumo (FMCG). Offriremo aggiornamenti con shopper insight dell’ultimo minuto durante tutta la stagione. (522 words, Aug 8, 2017) - [Los 3 mejores consejos de mobile retargeting para retailers | ES - Criteo](/content/es/blog/los-3-mejores-consejos-de-mobile-retargeting-para-retailers.html): ¿Sabías que, según eMarketer, solo el 11% de los usuarios de app siguen activos siete días después de la instalación? Y lo que aún es más importante, ¿qué sucede con el 89% restante? (457 words, Aug 8, 2017) - [Static vs. Dynamic Retargeting: Which is Right for Your Business? | Criteo](/content/blog/static-vs-dynamic-retargeting-for-business/index.html): Learn the differences between static and dynamic retargeting, and which option is best for you depending on your business goals. (745 words, Aug 3, 2017) - [L’azienda di ad tech Criteo lancia il data cooperative a supporto dei retailer nella sfida ad Amazon | IT - Criteo](/content/it/blog/lazienda-di-ad-tech-criteo-lancia-il-data-cooperative-supporto-dei-retailer-nella-sfida-ad-amazon.html): Poichè Amazon.com Inc. domina sempre più il commercio al dettaglio online e offline, la società di ad tech Criteo SA sta cercando di collocarsi come il vendor in grado di aiutare i retailer a contrastare il fenomeno. (219 words, Jul 28, 2017) - [Empresa de tecnologia em marketing digital, Criteo estimula parcerias para ajudar varejistas a competirem com a Amazon | BR - Criteo.com](/content/br/blog/ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon.html): A adtech Criteo SA busca se posicionar como o fornecedor que pode ajudar os varejistas na briga contra a dominação da Amazon.com e já conta com 11 mil clientes. (225 words, Jul 28, 2017) - [La compañía de ad tech Criteo propone el intercambio de datos entre retailers para competir con Amazon | ES - Criteo](/content/es/blog/la-firma-de-tecnologia-publicitaria-criteo-propone-el-intercambio-de-datos-entre-retailers-para-competir-con-amazon.html): Dado el dominio en auge de Amazon en el sector retail online y offline, la compañía de ad tech Criteo trata de posicionarse como el proveedor que puede ayudar a los retailers a recuperar terreno. (233 words, Jul 27, 2017) - [O que está por trás do Criteo AI Engine? Dynamic Creative Optimization+ (DCO+) | BR - Criteo.com](/content/br/blog/o-que-esta-por-tras-criteo-engine-kinectic-design/index.html): Um dos recursos do Criteo AI Engine, nossa poderosa ferramenta, é o Kinetic Design, que cria anúncios personalizados de acordo com o consumidor e o contexto. (456 words, Jul 25, 2017) - [What Makes Criteo's Engine Hum? Product Recommendations | Criteo](/content/blog/makes-criteos-engine-hum-product-recommendations/index.html):   It’s a digital marketer’s constant problem: After shoppers leave your site, bringing them back to finish a purchase can be challenging. You need to deliver custom product recommendations designed to catch each shopper’s attention. So how can you do it? What tools and technologies are available so you can optimize your offerings to maximize sales? […] (537 words, Jul 25, 2017) - [Che cosa fa ronzare il motore di Criteo? Dynamic Creative Optimization+ (DCO+) | IT - Criteo](/content/it/blog/che-cosa-fa-ronzare-il-motore-di-criteo-kinetic-design.html): Nel corso di questa serie, abbiamo dato un’occhiata a quello che c’è nel cofano del nostro potente e intuitivo motore Criteo Engine. I suoi tre componenti principali lavorano all’unisono per offrire pubblicità personalizzate, ritagliate per ogni cliente, per aumentare le conversioni sul tuo sito. Il Criteo Engine ascolta una gamma di segnali, rispondendo in tempo reale alle preferenze esclusive di ogni singolo individuo. (474 words, Jul 25, 2017) - [Что делает технологию Criteo особенной? Технология Dynamic Creative Optimization+ (DCO+) | RU - Criteo.com](/content/ru/blog/d1-87-d1-82-d0-be-d0-b4-d0-b5-d0-bb-d0-b0-d0-b5-d1-82-d1-82-d0-b5-d1-85-d0-bd-d0-be-d0-bb-d0-be-d0-b3-d0-b8-d1-8e-criteo-d0-be-d1-81-d0-be-d0-b1-d0-b5-d0-bd-d0-bd-d0-be-d0-b9-d1-82-d0-b5-d1-85.html): В данной серии статей мы подробно рассмотрели эффективную технологию Criteo. Она содержит три основных компонента, которые помогут вам адаптировать рекламные объявления к потребностям каждого покупателя и увеличить конверсию вашего сайта. (380 words, Jul 25, 2017) - [Ce qui fait la puissance du Criteo AI Engine ? La technologie DCO+ | FR - Criteo.com](/content/fr/blog/ce-qui-fait-la-puissance-du-criteo-engine-kinetic-design.html): Jetez un œil sous le capot de notre moteur, aussi puissant qu’intuitif. (560 words, Jul 25, 2017) - [¿Qué hace rugir el motor de Criteo? Dynamic Creative Optimization+ | ES - Criteo](/content/es/blog/makes-criteos-engine-hum-kinetic-design/index.html): A lo largo de esta serie, hemos echado un vistazo debajo del capó de nuestro potente e intuitivo motor de Criteo. Sus tres principales componentes trabajan conjuntamente para ofrecer anuncios personalizados para cada comprador con el fin de generar conversiones en tu sitio. El motor de Criteo presta atención a una seri (493 words, Jul 25, 2017) - [顧客一人ひとりに合わせて広告をカスタマイズ～Criteoのキネティックデザイン](/content/jp/blog/criteo-e3-81-ae-e3-82-a8-e3-83-b3-e3-82-b8-e3-83-b3-e3-82-92-e6-b4-bb-e6-80-a7-e5-8c-96-e3-81-95-e3-81-9b-e3-82-8b-e3-82-82-e3-81-aekinetic-design.html): Criteoエンジンには、予測入札、レコメンド商品、キネティックデザインという3つの機能があります。これらの機能を駆使して、Criteoエンジンは買物客のすべてのインタラクションを追跡、顧客一人ひとりに最適な「お勧め商品」を自動選択し、カスタマイズ広告に表示できるようにします。 (57 words, Jul 25, 2017) - [Come Google Shopping può aiutare i retailer a riprendersi | IT - Criteo](/content/it/blog/come-google-shopping-puo-aiutare-retailer-riprendersi.html): “L’anno trascorso verrà ricordato come uno dei periodi più difficili per i retailer ‘fisici’… viviamo una lotta d’inferno”, ha scritto il CEO di Sears Edward Lampert in un sincero post recente sul blog. È possibile che la sua valutazione sia reale? Diamo un’occhiata allo stato attuale del commercio fisico, e a che cosa ha in serbo il futuro. (1,027 words, Jul 24, 2017) - [Cómo puede ayudar Google Shopping a los retailers a recuperar terreno | ES - Criteo](/content/es/blog/google-shopping-can-help-retailers-bounce-back/index.html): «El año pasado será recordado como annus horribilis para los retailers con tiendas físicas... Estamos luchando en cuerpo y alma», comentó el director ejecutivo de Sears Edward Lampert. ¿Podría ser cierta su predicción? Vamos a analizarlo. (1,117 words, Jul 24, 2017) - [小売業者のためのGoogleショッピング活用法](/content/jp/blog/google-e3-82-b7-e3-83-a7-e3-83-83-e3-83-94-e3-83-b3-e3-82-b0-e3-81-a7-e5-a3-b2-e4-b8-8a-e3-82-92-e5-a2-97-e5-a4-a7-e3-81-95-e3-81-9b-e3-82-8b-e5-b0-8f-e5-a3-b2-e6-a5-ad-2.html): 小売業者にとって「脅威」と思われがちなGoogle。しかし、使い方によっては小売業者にとって、売上UPのツールとして活用することも可能です。ここでは、その活用例をご紹介しましょう。 (58 words, Jul 24, 2017) - [一人ひとりにぴったりの商品レコメンドを自動生成するCriteoエンジン](/content/jp/blog/criteo-e3-81-ae-e3-82-a8-e3-83-b3-e3-82-b8-e3-83-b3-e3-82-92-e6-b4-bb-e6-80-a7-e5-8c-96-e3-81-95-e3-81-9b-e3-82-8b-e3-82-82-e3-81-ae-e3-83-ac-e3-82-b3-e3-83-a1-e3-83-b3-e3-83-89-e5-95-86-e5-93-81.html): 一般的なソリューションでは、そのブランドで最もよく売れている商品を「商品レコメンド」として広告表示するケースがほとんどです。しかし、その商品はそのユーザにとって欲しい商品とは限りません。むしろ、欲しくもない商品をレコメンドされるのは、ユーザにとって迷惑ですらあります。しかし、Criteoの商品レコメンドは違います。なぜなら、Criteoのエンジンで膨大なデータを分析、顧客一人ひとりの購入履歴や好みに基づいて選びだした「購入見込みの高い商品」を「レコメンド商品」としてご提案しているからです。 (70 words, Jul 20, 2017) - [What Makes Criteo's Engine Hum? Predictive Bidding | Criteo](/content/blog/makes-criteos-engine-hum-predictive-bidding/index.html): Predictive Bidding, part of the Criteo Engine, has the power to place the right bid at the right moment for every combination of products and shoppers. (437 words, Jul 20, 2017) - [Che cosa fa ronzare il motore di Criteo? Product Recommendations | IT - Criteo](/content/it/blog/che-cosa-fa-ronzare-il-motore-di-criteo-product-recommendations.html): È il dilemma costante del digital marketer: Quando un utente lascia il tuo sito, riportarlo per finalizzare l’acquisto può essere una sfida. È necessario offrire consigli personalizzati sui prodotti, ideati per catturare l’attenzione del singolo utente. Come fare, allora? Quali strumenti e tecnologie sono disponibili per poter ottimizzare le tue offerte e massimizzare le vendite? (613 words, Jul 20, 2017) - [크리테오 엔진의 핵심 경쟁력: 상품 추천(Product Recommendations) | KR - Criteo](/content/kr/blog/ed-81-ac-eb-a6-ac-ed-85-8c-ec-98-a4-ec-97-94-ec-a7-84-ec-9d-98-ed-95-b5-ec-8b-ac-ea-b2-bd-ec-9f-81-eb-a0-a5-product-recommendations-ec-83-81-ed-92-88-ec-b6-94-ec-b2-9c.html): 디지털 마케터들에게 멈추지 않는 고민이 있습니다. 어떻게 하면 웹사이트를 벗어난 소비자가 다시 돌아와서 구매를 완료하게 할 수 있을지 늘 고심하지만 이는 정말 어려운 일입니다. 이에 대한 해결책으로 무엇보다 소비자의 관심을 끌기 위해 잘 계획된 맞춤형 상품 추천을 제공할 필요가 있습니다. 어떻게 하면 이런 상품 추천이 가능할까요? 최적화된 상품 제안으로 판매를 극대화하기 위해 어떤 툴과 기술을 이용할 수 있을까요? (449 words, Jul 20, 2017) - [¿Qué hace rugir el motor de Criteo? Recomendaciones de productos | ES - Criteo](/content/es/blog/makes-criteos-engine-hum-product-recommendations/index.html): Una vez que un comprador deja tu sitio, atraerlo de nuevo para que acabe su compra es todo un reto para el marketer digital. Necesitas ofrecer recomendaciones de productos personalizadas para atraer la atención de cada comprador individualmente, ¿cómo puedes hacerlo? (671 words, Jul 20, 2017) - [I nuovi viaggiatori digitali: ti presentiamo i millennial | IT - Criteo](/content/it/blog/nuovi-viaggiatori-digitali-ti-presentiamo-millennial.html): La generazione dei millennial, un’ampia generazione di frequent traveler, utenti di tecnologie, social media e piattaforme, fa un uso frequente di app e browser per la ricerca e la prenotazione di prodotti travel. (633 words, Jul 18, 2017) - [5 cose che gli editori dovrebbero sapere sull’importanza dell’header bidding | IT - Criteo](/content/it/blog/5-cose-che-gli-editori-dovrebbero-sapere-sullimportanza-dellheader-bidding.html): La tecnologia programmatic ha dato agli editori un modo efficace di vendere il loro inventario senza dover contare su un team di vendite che deve pagare pranzi costosi ai clienti. I rappresentanti tradizionali si sono trasformati in programmatic team esperti di dati, con un’attenzione puntata alla resa. E gli inserzionisti possono acquistare miliardi di impression, disponendole sui dati pertinenti e trovando risultati immediati, che possono essere modificati in tempo reale. (996 words, Jul 14, 2017) - [Header Bidding: 5 choses à savoir pour les éditeurs](/content/fr/blog/5-choses-que-les-editeurs-devraient-savoir-sur-limportance-du-header-bidding.html): Le Header Bidding élimine les inefficacités, l’encombrement et le bruit apparus dans la publicité programmatique. Voici 5 choses à garder à l’esprit : (1,154 words, Jul 14, 2017) - [Header Bidding: 5 cosas que deberían saber los publishers](/content/es/blog/5-cosas-que-los-publishers-deberian-saber-sobre-la-importancia-que-tiene-el-header-bidding.html):   La tecnología programática ha empoderado a los publishers con una manera eficaz para vender su inventario sin tener que depender de un equipo de ventas que deba comprar grandes lanzamientos para clientes. Los empleados de ventas tradicionales se han convertido en equipos de expertos en datos y programática, con un contundente enfoque en resultados. […] (1,141 words, Jul 14, 2017) - [パブリッシャー必読！ヘッダー入力が重要な5つの理由](/content/jp/blog/e3-83-98-e3-83-83-e3-83-80-e3-83-bc-e5-85-a5-e6-9c-ad-e3-81-8c-e9-87-8d-e8-a6-81-e3-81-a7-e3-81-82-e3-82-8b-e7-90-86-e7-94-b1-e3-81-ab-e3-81-a4-e3-81-84-e3-81-a6-e3-83-91-e3-83-96-e3-83-aa-e3-83-83.html): ヘッダー入札は、インベントリ（広告在庫）からより多くの売り上げを得るための取り組みです。ヘッダー入札を正しく使用すると、プログラマティック広告（特にRTB）で発生していた非効率性、乱雑さ、ノイズがなくなります (40 words, Jul 14, 2017) - [Che cosa fa ronzare il motore di Criteo? Predictive Bidding | IT - Criteo](/content/it/blog/che-cosa-fa-ronzare-il-motore-di-criteo-predictive-bidding.html): Predictive Bidding, parte del Criteo Engine, è in grado di collocare la giusta offerta dl momento giusto per ogni combinazione di prodotti e di consumatori. (468 words, Jul 13, 2017) - [¿Qué hace rugir el motor de Criteo? Pujas Predictivas | ES - Criteo](/content/es/blog/makes-criteos-engine-hum-predictive-bidding/index.html): Pujas predictivas, parte integrante del motor de Criteo, tiene el poder de fijar la puja oportuna en el momento oportuno para cada combinación de productos y compradores. (545 words, Jul 13, 2017) - [What Makes Criteo's Engine Hum? Dynamic Creative Optimization+. | Criteo](/content/blog/makes-criteos-engine-hum-dco/index.html):   Over the course of this series, we’ve taken a look under the hood of our powerful and intuitive Criteo Engine. Its three main components work together to deliver custom ads tailored for each shopper to boost conversions on your site. The Criteo Engine listens to a range of signals and responds in real-time to […] (453 words, Jul 13, 2017) - [広告費を最適化する秘密兵器「予測入札」](/content/jp/blog/criteo-e3-81-ae-e3-82-a8-e3-83-b3-e3-82-b8-e3-83-b3-e3-82-92-e6-b4-bb-e6-80-a7-e5-8c-96-e3-81-95-e3-81-9b-e3-82-8b-e3-82-82-e3-81-ae-e4-ba-88-e6-b8-ac-e5-85-a5-e6-9c-ad.html): キネティックデザイン、商品レコメンドと並んでCriteoエンジンが誇る優れた機能、それが予測入札です。予測入札は、買物客、商品、およびパブリッシャーのデータを分析して適切なタイミングで適切な入札を行う機能のこと。予測入札のカギは、大量のデータを効果的に評価できることです。その結果、完璧なタイミングで入札を行って、売上ごとのコストを削減することができます。 (19 words, Jul 13, 2017) - [Eコマース全盛期、生き残る実店舗の条件とは？](/content/jp/blog/e3-83-96-e3-83-aa-e3-83-83-e3-82-af-e3-82-a2-e3-83-b3-e3-83-89-e3-83-a2-e3-83-ab-e3-82-bf-e3-83-ab-e3-81-af2017-e5-b9-b4-e3-81-aee-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-e3-81-8b-e3-82-89-e4-bd-95.html): Eコマースの勢いに押され、次々に実店舗（ブリック＆モルタル）が閉店しているのは周知の事実です。しかし、実店舗が完全に消滅してしまうことはありません。なぜなら、実店舗にはショッピングの楽しさがあり、実際に試着した上で購入できるというメリットもあります。事実、実店舗のメリットを最大限に生かしつつ、Eコマースから新しい考え方を取り入れることによって、勢いを増している実店舗もあります。 (58 words, Jul 7, 2017) - [Che cosa può imparare il commercio fisico dall’ecommerce nel 2017 | IT - Criteo](/content/it/blog/che-cosa-puo-imparare-il-commercio-fisico-dallecommerce-nel-2017.html): Nell’ambiente competitivo di oggi, gli effetti della chiusura di punti vendita si avvertono nei centri commerciali e nelle vie maestre di tutto il mondo. (982 words, Jul 7, 2017) - [Qué pueden aprender los establecimientos tradicionales del ecommerce en 2017 | ES - Criteo](/content/es/blog/brick-mortar-can-learn-ecommerce-2017/index.html): En el clima competitivo de hoy en día, los efectos del cierre de tiendas se están sintiendo en centros comerciales y tiendas de los centros de ciudad de todo el mundo. Amazon está decidido a superar a Macy’s y convertirse en el nº.1 en retailer de ropa en EE. UU. en 2017. ¿Qué sucederá? (1,060 words, Jul 7, 2017) - [マーケター100人に聞く！トレードマーケティングの未来](/content/jp/blog/e6-a5-ad-e7-95-8c-e3-82-92-e8-aa-9e-e3-82-8b-e5-a4-89-e3-82-8f-e3-82-8a-e3-82-86-e3-81-8f-e6-a5-ad-e7-95-8c-e3-81-ab-e3-81-a4-e3-81-84-e3-81-a6-e3-81-ae-e8-a6-8b-e8-a7-a3-e3-81-a8-e4-ba-88-e6-b8-ac.html): 「トレードマーケティングとブランドマーケティングはまもなく融合される」「最大の課題はアトリビューションとトラッカビリティである」。マーケター100人が予測する「トレードマーケティングの未来」とは？ (63 words, Jul 1, 2017) - [Parliamo di Trade: opinioni e previsioni su un settore in evoluzione | IT - Criteo](/content/it/blog/parliamo-di-trade-opinioni-e-previsioni-su-un-settore-evoluzione.html):   Un recente rapporto dell’ente di ricerca Kantar/Millward Brown ha svelato molte opinioni sullo stato del trade marketing e un solo tema costante: l’esigenza di un’esperienza personalizzata di shopping che abbia una visione olistica del consumatore. Comunque, sulle modalità di esecuzione di questo imperativo omnichannel, le opinioni divergevano. Questo sondaggio tra 100 funzionari esecutivi di […] (435 words, Jun 30, 2017) - [Hablemos de comercio: Opiniones y predicciones para un sector en transición | ES - Criteo](/content/es/blog/talking-trade-opinions-predictions-transitioning-industry.html):   Un reciente informe de la empresa Kantar/Millward Brown reveló muchas opiniones sobre el estado del trade marketing y un tema recurrente: la necesidad de una experiencia de compra personalizada que tenga en cuenta al consumidor de manera holística. Las respuestas sobre cómo lograr este imperativo omnicanal, no obstante, fueron diversas. Esta encuesta entre 100 […] (468 words, Jun 30, 2017) - [Direct Match vs. Probabilistic Match: Which is Better and Why? | Criteo](/content/blog/direct-match-vs-probabilistic-match-better/index.html):   An online marketing campaign that works is one that hits all the right notes: It features exciting products announced with brilliant creative design, supported by a healthy marketing budget. But all those elements are going to add up to the sad song of campaign failure if one key thing is missing: a strong data […] (455 words, Jun 29, 2017) - [Direct matching vs. probabilistic matching: qual è migliore e perché? | IT - Criteo](/content/it/blog/direct-matching-vs-probabilistic-matching-qual-e-migliore-e-perche.html): Una campagna marketing online che funzioni bene deve toccare tutte le corde giuste: presenta prodotti interessanti, annunciati con un vivace disegno creativo, supportato da un sostanzioso budget di marketing. Ma tutti questi elementi finiranno miseramente insieme alla triste litania del fallimento della campagna se manca un elemento chiave: una forte corrispondenza di dati che ti colleghino ai clienti più probabili. (397 words, Jun 29, 2017) - [Demystifying View-Through and Click-Through Attribution Models | Criteo](/content/blog/demystifying-view-click-attribution-models/index.html): Get the 411 on view-through and click-through attribution models and which one you should use. (671 words, Jun 16, 2017) - [2017 Criteo Faculty Research Award Recipients - Criteo AI Lab](/content/ailab/2017-criteo-faculty-research-award-recipients/index.html): Announcing the recipients of the 2017 Criteo Faculty Research Awards. (412 words, May 31, 2017) - [What Some of the Best Omnichannel Retailers are Doing Today | Criteo](/content/blog/best-omnichannel-retailers-today/index.html):   To better understand how the best-in-class retailers are using an omnichannel approach, we’re gonna need some coffee. A lot of coffee. Luckily, more and more coffee shops today are running robust loyalty programs, with apps (or traditional punch cards) used to track purchases and rewards. Is that café’s app set up for mobile payment? […] (570 words, May 26, 2017) - [Quello che fanno oggi alcuni dei migliori retailer omnichannel | IT - Criteo](/content/it/blog/quello-che-fanno-oggi-alcuni-dei-migliori-retailer-omnichannel.html): Per capire meglio come i migliori retailer del settore utilizzino un approccio omnichannel, avremo bisogno di un po’ di caffè. Molto caffè. (659 words, May 26, 2017) - [Travel Advertising: The Places You'll Go! | IT - Criteo](/content/it/blog/summer-travel-q2-2017-italy/index.html): Come approfittare del picco di prenotazioni estive e massimizzare le tue vendite. (198 words, May 26, 2017) - [¿Qué están haciendo los mejores retailers omnicanal en la actualidad? | ES - Criteo](/content/es/blog/best-omnichannel-retailers-today/index.html): Para entender mejor cómo están utilizando los retailers de primera clase un enfoque omnicanal, vamos a necesitar algo de café. O mucho... (664 words, May 26, 2017) - [UNIQLO、セフォラに学ぶオムニチャネルアプローチ成功の秘訣](/content/jp/blog/e3-82-aa-e3-83-a0-e3-83-8b-e3-83-81-e3-83-a3-e3-83-b3-e3-83-8d-e3-83-ab-e3-82-92-e5-88-a9-e7-94-a8-e3-81-97-e3-81-a6-e3-81-84-e3-82-8b-e5-b0-8f-e5-a3-b2-e6-a5-ad-e8-80-85-e3-81-ae-e7-8f-be-e7-8a-b6-2.html): オムニチャンネルを利用しているこれらの小売業者はそれぞれ、情報に富んだコンテンツ、メンバー特典プログラム、シームレスなオンラインと実店舗間のプレゼンスを組み合わせることで、カスタマーエクスペリエンスファーストを実現しています。 (84 words, May 26, 2017) - [Publicidad digital en el sector travel: Allá donde viajes | ES - Criteo](/content/es/blog/summer-travel-q2-2017-spain/index.html): Una guía útil para sacar provecho al periodo de reservas de verano y maximizar tus ventas online. (241 words, May 22, 2017) - [Dimentica tutto quello che sai sulla commercializzazione online dell’abbigliamento | IT - Criteo](/content/it/blog/dimentica-tutto-quello-che-sai-sulla-commercializzazione-online-dellabbigliamento.html):   È ora di dimenticare tutto quello che sapevi sulla commercializzazione di abbigliamento e di accessori online. La crescita degli acquisti omnichannel, particolarmente da parte dei millennial e della Generazione X, è solo uno dei tanti segni che indicano che il comportamento dei consumatori, riguardo l’ecommerce dell’abbigliamento, è cambiato in modo radicale. Fortunatamente questo cambiamento […] (529 words, Apr 25, 2017) - [今、なぜ「オムニチャネル」なのか？](/content/jp/blog/e3-81-84-e3-81-be-e3-82-aa-e3-83-a0-e3-83-8b-e3-83-81-e3-83-a3-e3-83-b3-e3-83-8d-e3-83-ab-e3-81-8c-e6-b3-a8-e7-9b-ae-e3-81-95-e3-82-8c-e3-82-8b-e7-90-86-e7-94-b1-2.html): いまや買物客の多くはオムニショッパーであり、モバイル、タブレット、店舗にこだわりなく、目的のアイテムを購入しています。 小売業者が今日の市場でロイヤリティを獲得するには、これまで以上にカスタマーエクスペリエンスに注力することが求められています。 (36 words, Apr 20, 2017) - [CPC vs CPM: Which Pricing Model is Right for You?](/content/blog/whats-difference-cpc-cpm/index.html): $2 CPM implies a payment of $2 for every 1,000 ad impressions, while CPC means payment is made only upon user clicks, also known as PPC (847 words, Apr 12, 2017) - [CPM und CPC: Was ist der Unterschied?](/content/de/blog/ist-der-unterschied-zwischen-cpc-und-cpm/index.html): Online-Ads werden auf Basis nur weniger grundlegender Preismodelle verkauft. Am populärsten dabei sind CPM und CPC. Ihr wolltet immer schon mal wissen, wie sich diese Modelle berechnen und was der Unterschied ist? Dann seid ihr bei diesem Artikel genau richtig. (457 words, Apr 12, 2017) - [В чем разница между ценой за клик (CPC) и ценой за тысячу показов (CPM)? | RU - Criteo.com](/content/ru/blog/d1-87-d0-b5-d0-bc-d1-80-d0-b0-d0-b7-d0-bb-d0-b8-d1-87-d0-b0-d1-8e-d1-82-d1-81-d1-8f-cpc-d0-b8-cpm.html): Если вы хотите разобраться чем отличается CPM от CPC, вы попали по адресу. (731 words, Apr 12, 2017) - [Perché l’omnichannel oggi è l’opzione migliore | IT - Criteo](/content/it/blog/perche-lomnichannel-oggi-e-lopzione-migliore/index.html): Se sei un digital marketer, probabilmente hai visto e sentito parlare molto di omnichannel, recentemente. Ma che cos’è precisamente? E che cosa sono tutte queste voci? (639 words, Apr 10, 2017) - [¿Por qué la omnicanalidad está tan de moda hoy en día? | ES - Criteo](/content/es/blog/omnichannel-hot-right-now/index.html): Si eres digital marketer, muy probablemente has visto y oído mucho sobre omnicanalidad últimamente. Pero... ¿qué es eso y por qué tanto revuelo? (741 words, Apr 10, 2017) - [Top 4 Reasons Every Retailer Should Do Retargeting | Criteo](/content/blog/retailer-retargeting/index.html):   Retargeting can be the online retailer’s best friend. When used strategically, it can be an incredibly effective way to capture more sales. How? It helps re-engage savvy and on-the-fence shoppers. As people browse elsewhere after they leave your site, retargeting is a gentle reminder of the merchandise they’re already interested in — and a […] (862 words, Apr 7, 2017) - [4 motivi per cui ogni retailer dovrebbe passare al retargeting | IT - Criteo](/content/it/blog/4-motivi-per-cui-ogni-retailer-dovrebbe-passare-al-retargeting.html): Il retargeting può essere il migliore amico online del retailer. Se utilizzato strategicamente, può essere un modo incredibilmente efficace per catturare maggiori vendite. Ma come? Contribuisce a coinvolgere nuovamente clienti esperti e indecisi. Quando le persone navigano altrove, dopo aver lasciato il tuo sito, il retargeting è un gentile promemoria sugli articoli di loro interesse e su un affare che forse non vorrebbero lasciarsi scappare. Esistono quattro motivi principali per cui ogni retailer dovrebbe considerare il retargeting. (392 words, Apr 7, 2017) - [4 razones por las que todos los retailers deberían hacer retargeting | ES - Criteo](/content/es/blog/top-4-reasons-every-retailer-retargeting/index.html): El retargeting puede convertirse en el mejor aliado de un retailer online. Si se utiliza de manera estratégica, puede incrementar de manera increíblemente efectiva la manera de captar más ventas. ¿Cómo? (486 words, Apr 7, 2017) - [すべての小売業者がリターゲティングを行うべき4つの理由](/content/jp/blog/e3-81-99-e3-81-b9-e3-81-a6-e3-81-ae-e5-b0-8f-e5-a3-b2-e6-a5-ad-e8-80-85-e3-81-8c-e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-82-92-e8-a1-8c-e3-81-86-e3-81-b9-e3-81-8d-2.html): リターゲティングを成功のカギは、Criteoのように経験豊かなリターゲティングパートナーと仕事を進めることにあります。Criteoなら、適切なデータ分析にもとづいた正しい広告を正しい対象に正しいタイミングで表示できるようプログラムしたリターゲティングキャンペーンを作成することができます。 キャンペーンの方向性が良好ならばクリック率も上がり、ROIも増加します。 (78 words, Apr 7, 2017) - [5 Google Shopping Myths and the Truth Behind Them | Webinar | Criteo](/content/blog/5-google-shopping-myths-truth-behind/index.html):   The Google Shopping network continues to be an incredibly strong channel for marketers and retailers. However, as the platform has become more widely used, some common misconceptions have developed. David Schwartz, VP, Sales & Account Strategy at Criteo and Kevin Wetherby, Shopping Commercial Lead at Google, recently hosted a webinar to break down and […] (968 words, Apr 6, 2017) - [5 miti di Google Shopping e la verità che sta dietro | IT - Criteo](/content/it/blog/5-miti-di-google-shopping-e-la-verita-che-sta-dietro.html): La rete di Google Shopping continua ad essere un canale incredibilmente forte per marketer e retailer. Tuttavia, poiché l’utilizzo della piattaforma è diventato sempre più ampio, hanno avuto origine alcuni concetti errati. (1,102 words, Apr 6, 2017) - [5 mitos de Google Shopping y la verdad que ocultan | ES - Criteo](/content/es/blog/5-google-shopping-myths-truth-behind/index.html): La red Google Shopping continúa siendo un canal increíblemente potente para marketers y retailers. No obstante, a medida que ha aumentado el uso de la plataforma, se han ido desarrollando algunas ideas equivocadas con relación a ella. (1,063 words, Apr 6, 2017) - [Quello che devi sapere sul cross-device commerce nel mondo | IT - Criteo](/content/it/blog/quello-che-devi-sapere-sul-cross-device-commerce-nel-mondo.html):   Il mobile è semplicemente una parte di un’unica esperienza cross-device di acquisto che riflette le preferenze personali di un cliente. I clienti si aspettano che l’interazione con il brand sia ritagliata personalmente su di loro, piuttosto che sul dispositivo che stanno utilizzando, indipendentemente dalla categoria di retail o dal Paese in cui si trovano. […] (426 words, Mar 17, 2017) - [Lo que necesitas saber sobre el cross-device commerce en el mundo | ES - Criteo](/content/es/blog/need-know-cross-device-commerce-around-world/index.html): «Mobile» es simplemente una parte de una única experiencia de compra cross-device, que refleja las preferencias personales de un cliente. Los compradores esperan una interacción con la marca personalizada para ellos en lugar de personalizada según el dispositivo. (438 words, Mar 17, 2017) - [世界のクロスデバイスコマース最新事情](/content/jp/blog/e7-9f-a5-e3-81-a3-e3-81-a6-e3-81-8a-e3-81-8d-e3-81-9f-e3-81-84-e4-b8-96-e7-95-8c-e3-81-ae-e3-82-af-e3-83-ad-e3-82-b9-e3-83-87-e3-83-90-e3-82-a4-e3-82-b9-e3-82-b3-e3-83-9e-e3-83-bc-e3-82-b9-2.html): オーストラリア、韓国、台湾の場合、小売取引の40%以上がモバイルで行われたことがわかっており、モバイルがいかに補助的なショッピングチャンネルから主要なショッピングチャンネルに変わっているかを示しています。クロスデバイスコマースをグローバルに活用するためには、既成概念を捨て、国をまたいだコミュニケーションチャンネルを作る必要があります。 (45 words, Mar 17, 2017) - [Best Practices for Combating Click Fraud | Criteo](/content/blog/best-practices-combating-click-fraud-data-series-part-2.html): In our second post of this series, we’re discussing ways to manage click fraud. Approach #1 – User agent The simplest approach to monitoring bot clicks is to block clicks generated by self-proclaiming bots. Some bots scour the web to collect information. These bots often purposely communicate to other parties that they are bots through […] (380 words, Mar 15, 2017) - [Está confuso sobre o que é retargeting? Veja como funciona | BR - Criteo.com](/content/br/blog/esta-confuso-sobre-o-que-e-retargeting-veja-como-funciona.html): O retargeting é uma forma de reengajar consumidores depois de eles saírem do site sem comprar. Conheça os vários tipos para criar uma estratégia inteligente. (499 words, Mar 14, 2017) - [Non sai bene che cosa sia il retargeting? Ecco come funziona | IT - Criteo](/content/it/blog/non-sai-bene-che-cosa-sia-il-retargeting-ecco-come-funziona.html): Ecco una rapida introduzione sul funzionamento del retargeting e perché è necessario farlo bene. (568 words, Mar 14, 2017) - [¿No te queda muy claro lo que es el retargeting? Aquí te explicamos cómo funciona | ES - Criteo](/content/es/blog/confused-retargeting-heres-works/index.html): El retargeting es una forma de publicidad que ayuda a las marcas a volver a atraer a los usuarios que abandonaron sus sitios web antes de efectuar una compra. Hay diferentes tipos de retargeting, pero en este post nos centraremos en el retargeting basado en cookies o el marketing que los retail marketers suelen utilizar más a diario. (595 words, Mar 14, 2017) - [リターゲティングの仕組みと効果とは？](/content/jp/blog/e3-83-aa-e3-82-bf-e3-83-bc-e3-82-b2-e3-83-86-e3-82-a3-e3-83-b3-e3-82-b0-e3-81-ab-e3-81-a4-e3-81-84-e3-81-a6-e3-81-94-e4-b8-8d-e6-98-8e-e3-81-aa-e7-82-b9-e3-81-af-e3-81-82-e3-82-8a-e3-81-be-e3-81-99.html): リターゲティングとは広告形式のひとつで、あるユーザがウェブサイトで何も購入せずにページを離脱した場合に、そのウェブサイトとユーザが後から再度つながりを持てるよう手助けする仕組みのことを指します。 (101 words, Mar 14, 2017) - [Come capitalizzare con il cross-device commerce | IT - Criteo](/content/it/blog/come-capitalizzare-con-il-cross-device-commerce/index.html):   Nell’odierno mondo dell’ecommerce in rapida evoluzione, stabilire trend e verità è una questione spinosa. Nuovi dati presenti sul nostro State of Cross-Device Commerce Report provano che i modelli che regolano l’acquisto hanno schemi complessi. Che cosa significa questo per le tue attuali strategie di mCommerce? E come capitalizzare su questo cambiamento nel comportamento degli acquirenti e […] (456 words, Mar 2, 2017) - [Tres razones por las que cross-device te cuesta más de lo que crees](/content/es/blog/tres-razones-por-las-que-el-cross-device-te-cuesta-mas-de-lo-que-crees.html): El cross-device es una realidad. Te explicamos por qué es necesario analizar su alcance y cuál es su coste real en tu estrategia de Marketing. (568 words, Mar 1, 2017) - [3 motivi per cui cross-device shopping ti costa più di quanto credi | IT - Criteo](/content/it/blog/3-motivi-per-cui-cross-device-shopping-ti-costa-piu-di-quanto-credi.html):   Il cross-device è una vecchia storia. Oggi che i tre quarti degli americani possiedono gli smartphone e l’80% possiede dei computer, i consumatori trascorrono più tempo che mai passando da un dispositivo all’altro. Tuttavia, per i marketer il vero problema non è se esiste o meno il cross-device shopping. Tu sai che esiste, e […] (634 words, Feb 28, 2017) - [Report Criteo: The State of Cross-Device Commerce | IT - Criteo](/content/it/blog/report-criteo-state-cross-device-commerce/index.html): Questo nuovo report analizza le ultime tendenze dell'eCommerce, in un mondo in cui il percorso di acquisto diventa sempre più complesso e cross-device. (249 words, Jan 29, 2017) - [Informe de Criteo: The State of Cross-Device Commerce | ES - Criteo](/content/es/blog/informe-de-criteo-state-cross-device-commerce/index.html): ¡Informe de lectura obligatoria! El análisis centrado en los dispositivos se ha vuelto rápidamente ineficiente y obsoleto. (261 words, Jan 29, 2017) - [Machine Learning in the Real World - Criteo AI Lab](/content/ailab/machine-learning-in-the-real-world/index.html): Criteo is organizing the Machine Learning in the Real World workshop. This workshop aims at… (1,405 words, Nov 2, 2016) - [Holiday Shopping Season 2016 en España | ES - Criteo](/content/es/blog/holiday-shopping-season-es/index.html): El Black Friday se ha convertido en una fecha indiscutible para el ecommerce, junto a la Navidad y las rebajas de invierno. (187 words, Oct 27, 2016) - [Meta-Prod2Vec - Product Embeddings Using Side-Information for Recommendation - Criteo AI Lab](/content/ailab/meta-prod2vec-product-embeddings-using-side-information-recommendation.html): Product Recommendation at Criteo Recommending to users the right product at the right time is… (604 words, Sep 17, 2016) - [[Report] Criteo Drives Automotive Performance | IT - Criteo](/content/it/blog/report-criteo-drives-automotive-performance-italia/index.html): Quali sono i trend del settore Automotive? Scopri i nuovi insight di Criteo per comprendere le abitudini d'acquisto di chi cerca una nuova auto. (162 words, Aug 11, 2016) - [[Infographic] Criteo Drives Automotive Performance | IT - Criteo](/content/it/blog/infographic-criteo-drives-automotive-performance/index.html): Come si comportano gli italiani che cercano un'auto online? Questo e tanto altro nel nuovo studio di Criteo sul settore Automotive. (165 words, Aug 11, 2016) - [Travel Flash Report 2016: Sarà Un'estate Mobile | IT - Criteo](/content/it/blog/travel-flash-report-q2-2016/index.html):   Destacando oportunidades-chave de publicidade — e também oportunidades perdidas — no setor de viagens online. Você sabe quais dispositivos são mais prováveis de serem usados em reservas de última hora? Ou quais países representam as maiores parcelas de reservas online? Nós sabemos, e estamos aqui para ajudar. Os caminhos dos viajantes até a realização […] (224 words, Jun 1, 2016) - [Informe de Ovum: El Futuro del Ecommerce – El Camino a 2026 | ES - Criteo](/content/es/blog/ovum-future-ecommerce/index.html): Nadie puede predecir el futuro. No obstante, tras observación y análisis, Ovum ha creado un informe de predicciones sobre lo que el comercio electrónico traerá en los próximos 10 años. (269 words, Apr 26, 2016) - [Ovum Report: Il Futuro dell' E-commerce – La Strada Verso il 2026 | IT - Criteo](/content/it/blog/ovum-future-ecommerce/index.html):   The New Normal di Forrester: Performance Advertising che guida l’efficienza Nel settembre 2015, Criteo ha affidato a Forrester la conduzione di sondaggi approfonditi con 152 decision-maker del marketing e ha scoperto che coloro che utilizzano programmi di retargeting avanzati hanno una maggiore probabilità di riscontrare che la loro pubblicità è diventata più efficace negli […] (280 words, Feb 2, 2016) - [Large-scale machine learning at Criteo - Criteo AI Lab](/content/ailab/large-scale-machine-learning-criteo/index.html): At Criteo, machine learning lies at the core of our business. We use machine learning… (1,473 words, Aug 4, 2015) ## Listings & Categories - [新規顧客獲得 アーカイブ | ページ 6 / 6 | JP - Criteo.com](/content/jp/tag/solution/customer-acquisition/page/6/index.html) (58 words) - [Michelle Pruett, Author at Criteo | Page 10 of 10](/content/blog/author/michelle/page/10/index.html) (241 words) - [Criteo の最新情報 Archives | ページ 9 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/9/index.html) (68 words) - [커머스 그로스(Commerce Growth) Archives | Page 8 of 8 | KR - Criteo](/content/kr/tag/platform/commerce-growth/page/8/index.html) (540 words) - [大企業 アーカイブ | ページ 7 / 7 | JP - Criteo.com](/content/jp/tag/business/enterprise/page/7/index.html) (46 words) - [Criteo の最新情報 Archives | ページ 8 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/8/index.html) (55 words) - [Michelle Pruett, Author at Criteo | Page 9 of 10](/content/blog/author/michelle/page/9/index.html) (243 words) - [大企業 アーカイブ | ページ 6 / 7 | JP - Criteo.com](/content/jp/tag/business/enterprise/page/6/index.html) (18 words) - [Atualizações da Criteo Archives| Página 6 de 12 | BR - Criteo.com](/content/br/blog/category/criteo-updates/page/6/index.html) (187 words) - [Ad Tech Archives | Página 7 de 10 | BR - Criteo.com](/content/br/blog/category/ad-tech/page/7/index.html) (217 words) - [Arquivo de Agência | Página 2 de 2 | BR - Criteo.com](/content/br/tag/business/agency/page/2/index.html) (642 words) - [Novedades de Criteo Archives | Página 6 de 14 | ES - Criteo](/content/es/blog/category/criteo-updates/page/6/index.html): Todos los motivos por los que en el mundo actual los datos lo son todo. (719 words) - [Novedades de Criteo Archives | Página 7 de 14 | ES - Criteo](/content/es/blog/category/criteo-updates/page/7/index.html): Todos los motivos por los que en el mundo actual los datos lo son todo. (630 words) - [Commerce Growth アーカイブ | ページ 8 / 8 | JP - Criteo.com](/content/jp/tag/platform/commerce-growth/page/8/index.html) (60 words) - [Dynamic Retargeting Archives | Page 10 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/10/index.html) (580 words) - [コマースメディア Archives | ページ 8 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/8/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (79 words) - [コマースメディア Archives | ページ 7 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/7/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (86 words) - [トレンドとインサイト Archives | ページ 6 / 20 | JP - Criteo.com](/content/jp/blog/category/trends-insights/page/6/index.html): 今日や世界中で「データがすべて」である理由とは？ (51 words) - [Manoella Fidalgo, Author at BR - Criteo.com | Página 6 de 7](/content/br/blog/author/manoella/page/6/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (192 words) - [Manoella Fidalgo, Author at BR - Criteo.com | Página 7 de 7](/content/br/blog/author/manoella/page/7/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (131 words) - [Ann Pyle, Author at Criteo | Page 8 of 15](/content/blog/author/annpyle/page/8/index.html) (546 words) - [Commerce Media Archives | Pagina 9 di 15 | IT - Criteo](/content/it/blog/category/commerce-media/page/9/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (595 words) - [Ann Pyle, Author at Criteo | Page 9 of 15](/content/blog/author/annpyle/page/9/index.html) (142 words) - [뷰티 및 건강 Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/industry/beauty-wellness/page/2/index.html) (170 words) - [David Fox, Author at KR - Criteo](/content/kr/blog/author/davidfox/index.html) (621 words) - [Commerce Media Archives | Pagina 8 di 15 | IT - Criteo](/content/it/blog/category/commerce-media/page/8/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (141 words) - [트렌드 및 인사이트 Archives | Page 6 of 10 | KR - Criteo](/content/kr/blog/category/trends-insights/page/6/index.html): 오늘날 왜 데이터가 가장 중요한 의미를 갖는지 낱낱이 살펴봅니다. (91 words) - [David Fox, Author at BR - Criteo.com](/content/br/blog/author/davidfox/index.html) (805 words) - [Дэвид Фокс, Author at RU - Criteo.com](/content/ru/blog/author/davidfox/index.html) (118 words) - [Arquivo de Pequenas e médias empresas | Página 2 de 2 | BR - Criteo.com](/content/br/tag/business/small-and-medium/page/2/index.html) (620 words) - [David Fox, Author at CN - Criteo](/content/cn/blog/author/davidfox/index.html) (61 words) - [动态再营销 Archives - Page 3 of 3 - CN - Criteo](/content/cn/tag/solution/dynamic-retargeting/page/3/index.html) (42 words) - [Retailer Archives | Page 6 of 6 | Criteo](/content/tag/business/retailer/page/6/index.html) (400 words) - [Food and Drinks Archives | Page 3 of 3 | Criteo](/content/tag/industry/food-and-drinks/page/3/index.html) (641 words) - [Food and Drinks Archives | Page 2 of 3 | Criteo](/content/tag/industry/food-and-drinks/page/2/index.html) (45 words) - [Commerce media Archives | Página 9 de 17 | ES - Criteo](/content/es/blog/category/commerce-media/page/9/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (119 words) - [Arquivo de Adtech | Página 2 de 2 | BR - Criteo.com](/content/br/tag/topic/ad-tech/page/2/index.html) (6 words) - [Commerce Media Archives | Seite 7 von 16 | DE - Criteo.com](/content/de/blog/category/commerce-media/page/7/index.html): Im E-Commerce geht es immer mehr um Käuferdaten – und wie man die Erfahrungen an allen Touchpoints effizient miteinander verknüpft. (122 words) - [Tendências e insights Archives | Página 5 de 14 | BR - Criteo.com](/content/br/blog/category/trends-insights/page/5/index.html): Veja por que, no mundo de hoje, dados é tudo. (773 words) - [Arquivo de Commerce Media | Página 3 de 3 | BR - Criteo.com](/content/br/tag/topic/commerce-media/page/3/index.html) (658 words) - [Tendências e insights Archives | Página 2 de 14 | BR - Criteo.com](/content/br/blog/category/trends-insights/page/2/index.html): Veja por que, no mundo de hoje, dados é tudo. (153 words) - [Tendências e insights Archives | Página 3 de 14 | BR - Criteo.com](/content/br/blog/category/trends-insights/page/3/index.html): Veja por que, no mundo de hoje, dados é tudo. (14 words) - [その他 アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/industry/other/page/2/index.html) (50 words) - [アパレル／ファッション アーカイブ | ページ 2 / 3 | JP - Criteo.com](/content/jp/tag/industry/apparel-and-fashion/page/2/index.html) (83 words) - [リテールメディア アーカイブ | ページ 2 / 4 | JP - Criteo.com](/content/jp/tag/topic/retail-media/page/2/index.html) (54 words) - [オーディエンス アーカイブ | ページ 3 / 3 | JP - Criteo.com](/content/jp/tag/solution/audiences/page/3/index.html) (59 words) - [イベント アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/topic/events/page/2/index.html) (81 words) - [リテールメディア アーカイブ | ページ 4 / 4 | JP - Criteo.com](/content/jp/tag/topic/retail-media/page/4/index.html) (21 words) - [アパレル／ファッション アーカイブ | ページ 3 / 3 | JP - Criteo.com](/content/jp/tag/industry/apparel-and-fashion/page/3/index.html) (67 words) - [Dynamic Retargeting Archive | Seite 3 von 3 | DE - Criteo.com](/content/de/tag/solution/dynamic-retargeting/page/3/index.html) (622 words) - [Criteo の最新情報 Archives | ページ 6 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/6/index.html) (119 words) - [Criteo の最新情報 Archives | ページ 7 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/7/index.html) (64 words) - [コマースメディア Archives | ページ 6 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/6/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (54 words) - [Manoella Fidalgo, Author at BR - Criteo.com | Página 5 de 7](/content/br/blog/author/manoella/page/5/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (630 words) - [Manoella Fidalgo, Author at BR - Criteo.com | Página 2 de 7](/content/br/blog/author/manoella/page/2/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (123 words) - [Manoella Fidalgo, Author at BR - Criteo.com | Página 4 de 7](/content/br/blog/author/manoella/page/4/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (174 words) - [Manoella Fidalgo, Author at Criteo](/content/blog/author/manoella/index.html) (289 words) - [Michelle Pruett, Author at Criteo | Page 6 of 10](/content/blog/author/michelle/page/6/index.html) (304 words) - [Irene Lee, Author at KR - Criteo | Page 3 of 3](/content/kr/blog/author/irenelee/page/3/index.html) (230 words) - [Audiencias archivos | Página 2 de 2 | ES - Criteo](/content/es/tag/solution/audiences/page/2/index.html) (730 words) - [Megan Clarken, Author at IT - Criteo | Pagina 2 di 2](/content/it/blog/author/meganclarken/page/2/index.html) (733 words) - [Commerce Media Archives | Pagina 7 di 15 | IT - Criteo](/content/it/blog/category/commerce-media/page/7/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (13 words) - [Aggiornamenti Criteo Archives | Pagina 6 di 6 | IT - Criteo](/content/it/blog/category/criteo-updates/page/6/index.html): 264/5000Al Criteo, la vita è piena di energia contagiosa, duro lavoro, passione e occasionali gare di scooter. Tutto ciò che facciamo è guidato dalla nostra fame di riuscire e alimentata da un po 'di follia. Leggi la nostra community globale di sfidanti, go-getter e innovatori. (681 words) - [AI 및 혁신 Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/topic/ai-innovation/page/2/index.html) (76 words) - [Trend e dati Archives | Pagina 6 di 7 | IT - Criteo](/content/it/blog/category/data-trends/page/6/index.html): Tutti i motivi per cui nel mondo d’oggi i dati sono importanti. (394 words) - [Criteo Updates Archives | Seite 7 von 7 | DE - Criteo.com](/content/de/blog/category/criteo-updates/page/7/index.html): Blogs über die updates von Criteo. (86 words) - [Criteo Updates Archives | Seite 6 von 7 | DE - Criteo.com](/content/de/blog/category/criteo-updates/page/6/index.html): Blogs über die updates von Criteo. (129 words) - [动态再营销 Archives - Page 2 of 3 - CN - Criteo](/content/cn/tag/solution/dynamic-retargeting/page/2/index.html) (73 words) - [Petites et moyennes entreprises Archives | Page 3 sur 3 | FR - Criteo.com](/content/fr/tag/business/small-and-medium/page/3/index.html) (512 words) - [客户留存 Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/solution/customer-retention/page/2/index.html) (61 words) - [Advertiser Archives | Page 9 of 24 | Criteo](/content/tag/business/advertiser/page/9/index.html) (606 words) - [performance-media Archives | Page 2 of 2 | KR - Criteo](/content/kr/blog/category/performance-media/page/2/index.html) (500 words) - [Uncategorized Archives - Criteo AI Lab](/content/ailab/category/uncategorized/index.html) (248 words) - [여행 Archives | Page 3 of 3 | KR - Criteo](/content/kr/tag/industry/travel/page/3/index.html) (548 words) - [Retail Media Archives | Page 8 of 9 | Criteo](/content/tag/solution/retail-media/page/8/index.html) (394 words) - [Commerce Media | Page 7 of 15 | Criteo](/content/blog/category/commerce-media/page/7/index.html): Retail & ecommerce are rapidly transforming. Ecommerce is becoming all about shopper data and connecting experiences at each touchpoint. Here are the interviews, trends, and strategies that can help you stay ahead of the curve. (585 words) - [Carmen Chan, Author at FR - Criteo.com](/content/fr/blog/author/carmenchan/index.html) (733 words) - [Sports & Outdoor Archives | Page 2 of 2 | Criteo](/content/tag/industry/sports-outdoor/page/2/index.html) (449 words) - [Carmen Chan, Author at BR - Criteo.com](/content/br/blog/author/carmenchan/index.html) (712 words) - [Carmen Chan, Author at JP - Criteo.com](/content/jp/blog/author/carmenchan/index.html) (40 words) - [Classified Archives | Page 2 of 2 | Criteo](/content/tag/industry/classified/page/2/index.html) (111 words) - [Carmen Chan, Author at IT - Criteo](/content/it/blog/author/carmenchan/index.html) (419 words) - [Carmen Chan, Author at ES - Criteo](/content/es/blog/author/carmenchan/index.html) (636 words) - [Apparel and Fashion Archives | Page 3 of 8 | Criteo](/content/tag/industry/apparel-and-fashion/page/3/index.html) (653 words) - [Apparel and Fashion Archives | Page 4 of 8 | Criteo](/content/tag/industry/apparel-and-fashion/page/4/index.html) (416 words) - [Carmen Chan, Author at DE - Criteo.com](/content/de/blog/author/carmenchan/index.html) (76 words) - [Apparel and Fashion Archives | Page 5 of 8 | Criteo](/content/tag/industry/apparel-and-fashion/page/5/index.html) (440 words) - [크리테오 업데이트 Archives | Page 2 of 8 | KR - Criteo](/content/kr/blog/category/criteo-updates/page/2/index.html) (158 words) - [커머스 미디어(Commerce Media) Archives | Page 5 of 15 | KR - Criteo](/content/kr/blog/category/commerce-media/page/5/index.html): 리테일과 커머스는 빠르게 변화하고 있습니다. 모바일과 가상현실(VR) 및 증강현실(AR) 기술이 물리적 커머스 환경을 변화시키고 있는 가운데, 고객 데이터와 각 터치포인트에서의 경험을 연결하는 것이 이커머스의 핵심으로 부각되고 있습니다. 경쟁에서 앞서가는데 도움을 주는 인터뷰, 트렌드, 전략들을 소개합니다. (102 words) - [커머스 미디어(Commerce Media) Archives | Page 3 of 15 | KR - Criteo](/content/kr/blog/category/commerce-media/page/3/index.html): 리테일과 커머스는 빠르게 변화하고 있습니다. 모바일과 가상현실(VR) 및 증강현실(AR) 기술이 물리적 커머스 환경을 변화시키고 있는 가운데, 고객 데이터와 각 터치포인트에서의 경험을 연결하는 것이 이커머스의 핵심으로 부각되고 있습니다. 경쟁에서 앞서가는데 도움을 주는 인터뷰, 트렌드, 전략들을 소개합니다. (189 words) - [크리테오 업데이트 Archives | Page 5 of 8 | KR - Criteo](/content/kr/blog/category/criteo-updates/page/5/index.html) (107 words) - [Commerce media Archives | Página 8 de 17 | ES - Criteo](/content/es/blog/category/commerce-media/page/8/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (130 words) - [크리테오 업데이트 Archives | Page 3 of 8 | KR - Criteo](/content/kr/blog/category/criteo-updates/page/3/index.html) (500 words) - [크리테오 업데이트 Archives | Page 4 of 8 | KR - Criteo](/content/kr/blog/category/criteo-updates/page/4/index.html) (286 words) - [퍼스트 파티 데이터 Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/topic/first-party-data/page/2/index.html) (27 words) - [Commerce media Archives | Página 7 de 17 | ES - Criteo](/content/es/blog/category/commerce-media/page/7/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (522 words) - [Ad tech Archives | Página 6 de 6 | ES - Criteo](/content/es/blog/category/ad-tech/page/6/index.html): ¿Eres una pequeña empresa y quieres construir tu marca online y crear campañas publicitarias que atraigan a la audiencia adecuada y realmente ofrezcan resultados? (657 words) - [Ad Tech Archives | Página 5 de 10 | BR - Criteo.com](/content/br/blog/category/ad-tech/page/5/index.html) (112 words) - [대기업 Archives | Page 7 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/7/index.html) (556 words) - [대기업 Archives | Page 8 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/8/index.html) (465 words) - [リテールメディア アーカイブ | ページ 3 / 4 | JP - Criteo.com](/content/jp/tag/topic/retail-media/page/3/index.html) (55 words) - [대행사 Archives | Page 5 of 5 | KR - Criteo](/content/kr/tag/business/agency/page/5/index.html) (402 words) - [Page not found | JP - Criteo.com](/content/jp/blog/category/culture/index.html) (49 words) - [クラシファイド アーカイブ | JP - Criteo.com](/content/jp/tag/industry/classified/index.html) (51 words) - [スポーツ / アウトドア用品 アーカイブ | JP - Criteo.com](/content/jp/tag/industry/sports-outdoor/index.html) (33 words) - [Ludovic Leforestier, Author at CN - Criteo](/content/cn/blog/author/ludovic/index.html) (119 words) - [Pequeño y Medio archivos | Página 3 de 3 | ES - Criteo](/content/es/tag/business/small-and-medium/page/3/index.html) (660 words) - [Empresa archivos | Página 3 de 5 | ES - Criteo](/content/es/tag/business/enterprise/page/3/index.html) (456 words) - [Manoella Fidalgo, Author at BR - Criteo.com | Página 3 de 7](/content/br/blog/author/manoella/page/3/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (163 words) - [Empresa archivos | Página 5 de 5 | ES - Criteo](/content/es/tag/business/enterprise/page/5/index.html) (706 words) - [Pequeño y Medio archivos | Página 2 de 3 | ES - Criteo](/content/es/tag/business/small-and-medium/page/2/index.html) (675 words) - [Empresa archivos | Página 4 de 5 | ES - Criteo](/content/es/tag/business/enterprise/page/4/index.html) (428 words) - [제이슨 글래스(Jason Glas), Author at KR - Criteo](/content/kr/blog/author/jglas/index.html): Pagina demo. Come Criteo crea un banner personalizzato. L’utente può provare personalmente. (467 words) - [Джейсон Глас, Author at RU - Criteo.com](/content/ru/blog/author/jglas/index.html): Pagina demo. Come Criteo crea un banner personalizzato. L’utente può provare personalmente. (584 words) - [Jason Glas, Author at DE - Criteo.com](/content/de/blog/author/jglas/index.html) (611 words) - [Jason Glas, Author at JP - Criteo.com](/content/jp/blog/author/jglas/index.html) (110 words) - [Jason Glas, Author at IT - Criteo](/content/it/blog/author/jglas/index.html): Pagina demo. Come Criteo crea un banner personalizzato. L’utente può provare personalmente. (747 words) - [Manoella Fidalgo, Author at BR - Criteo.com](/content/br/blog/author/manoella/index.html): À frente do Marketing da área de Mid-Market Sales para a América Latina, Manoella Fidalgo é versátil. Faz yoga, surfa e joga tênis, e ainda escreve para o blog da Criteo! (356 words) - [Jason Glas, Author at BR - Criteo.com](/content/br/blog/author/jglas/index.html): Pagina demo. Come Criteo crea un banner personalizzato. L’utente può provare personalmente. (400 words) - [Impresa Archivi | Pagina 3 di 5 | IT - Criteo](/content/it/tag/business/enterprise/page/3/index.html) (158 words) - [Page not found | IT - Criteo](/content/it/blog/category/retargeting/index.html) (687 words) - [Piccole e medie Archivi | Pagina 2 di 3 | IT - Criteo](/content/it/tag/business/small-and-medium/page/2/index.html) (498 words) - [Piccole e medie Archivi | Pagina 3 di 3 | IT - Criteo](/content/it/tag/business/small-and-medium/page/3/index.html) (660 words) - [AI 엔진 Archives | Page 3 of 3 | KR - Criteo](/content/kr/tag/technology/ai-engine/page/3/index.html) (462 words) - [Impresa Archivi | Pagina 4 di 5 | IT - Criteo](/content/it/tag/business/enterprise/page/4/index.html) (503 words) - [Impresa Archivi | Pagina 5 di 5 | IT - Criteo](/content/it/tag/business/enterprise/page/5/index.html) (283 words) - [Impresa Archivi | Pagina 2 di 5 | IT - Criteo](/content/it/tag/business/enterprise/page/2/index.html) (17 words) - [AI 엔진 Archives | Page 2 of 3 | KR - Criteo](/content/kr/tag/technology/ai-engine/page/2/index.html) (98 words) - [advertiser Archives | FR - Criteo.com](/content/fr/tag/business/advertiser/index.html) (665 words) - [retailer Archives | FR - Criteo.com](/content/fr/tag/business/retailer/index.html) (628 words) - [Архивы Малый и средний бизнес | RU - Criteo.com](/content/ru/tag/business/small-and-medium/index.html) (499 words) - [リテールメディア アーカイブ | ページ 4 / 4 | JP - Criteo.com](/content/jp/tag/solution/retail-media/page/4/index.html) (77 words) - [Criteo Updates Archives | Seite 5 von 7 | DE - Criteo.com](/content/de/blog/category/criteo-updates/page/5/index.html): Blogs über die updates von Criteo. (453 words) - [Commerce Media Archive | Seite 2 von 3 | DE - Criteo.com](/content/de/tag/topic/commerce-media/page/2/index.html) (132 words) - [Criteo Updates Archives | Seite 4 von 7 | DE - Criteo.com](/content/de/blog/category/criteo-updates/page/4/index.html): Blogs über die updates von Criteo. (463 words) - [Retail Media Archive | Seite 2 von 3 | DE - Criteo.com](/content/de/tag/solution/retail-media/page/2/index.html) (513 words) - [Criteo Updates Archives | Seite 3 von 7 | DE - Criteo.com](/content/de/blog/category/criteo-updates/page/3/index.html): Blogs über die updates von Criteo. (429 words) - [Retail Media Archive | Seite 3 von 3 | DE - Criteo.com](/content/de/tag/solution/retail-media/page/3/index.html) (32 words) - [リテールメディア アーカイブ | ページ 3 / 4 | JP - Criteo.com](/content/jp/tag/solution/retail-media/page/3/index.html) (45 words) - [リテールメディア アーカイブ | ページ 2 / 4 | JP - Criteo.com](/content/jp/tag/solution/retail-media/page/2/index.html) (62 words) - [新客获取 Archives - Page 2 of 3 - CN - Criteo](/content/cn/tag/solution/customer-acquisition/page/2/index.html) (69 words) - [新客获取 Archives - Page 3 of 3 - CN - Criteo](/content/cn/tag/solution/customer-acquisition/page/3/index.html) (43 words) - [商业增长 Archives - Page 6 of 6 - CN - Criteo](/content/cn/tag/platform/commerce-growth/page/6/index.html) (68 words) - [Архивы Курирование | RU - Criteo.com](/content/ru/tag/technology/curation/index.html) (517 words) - [商业增长 Archives - Page 3 of 6 - CN - Criteo](/content/cn/tag/platform/commerce-growth/page/3/index.html) (75 words) - [代理 Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/business/agency/page/2/index.html) (73 words) - [商业增长 Archives - Page 5 of 6 - CN - Criteo](/content/cn/tag/platform/commerce-growth/page/5/index.html) (51 words) - [商业增长 Archives - Page 2 of 6 - CN - Criteo](/content/cn/tag/platform/commerce-growth/page/2/index.html) (57 words) - [商业媒体 Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/topic/commerce-media/page/2/index.html) (75 words) - [Adtech Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/topic/ad-tech/page/2/index.html) (55 words) - [비디오 Archives | KR - Criteo](/content/kr/tag/format/video/index.html) (474 words) - [TilloyD, Author at Criteo AI Lab](/content/ailab/author/tilloyd/index.html) (21 words) - [Carmen Chan, Author at CN - Criteo](/content/cn/blog/author/carmenchan/index.html) (64 words) - [Sports & Outdoor Archives | Criteo](/content/tag/industry/sports-outdoor/index.html) (247 words) - [Classified Archives | Criteo](/content/tag/industry/classified/index.html) (242 words) - [Commerce media Archives | Página 3 de 17 | ES - Criteo](/content/es/blog/category/commerce-media/page/3/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (855 words) - [Commerce media Archives | Página 6 de 17 | ES - Criteo](/content/es/blog/category/commerce-media/page/6/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (160 words) - [Tendencias e insights Archives | Página 2 de 4 | ES - Criteo](/content/es/blog/category/trends-insights/page/2/index.html) (713 words) - [Commerce media Archives | Página 4 de 17 | ES - Criteo](/content/es/blog/category/commerce-media/page/4/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (469 words) - [Tendencias e insights Archives | Página 4 de 4 | ES - Criteo](/content/es/blog/category/trends-insights/page/4/index.html) (709 words) - [Tendencias e insights Archives | Página 3 de 4 | ES - Criteo](/content/es/blog/category/trends-insights/page/3/index.html) (138 words) - [대기업 Archives | Page 6 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/6/index.html) (472 words) - [대행사 Archives | Page 3 of 5 | KR - Criteo](/content/kr/tag/business/agency/page/3/index.html) (408 words) - [その他 アーカイブ | JP - Criteo.com](/content/jp/tag/topic/other/index.html) (35 words) - [食品・飲料 アーカイブ | JP - Criteo.com](/content/jp/tag/industry/food-and-drinks/index.html) (58 words) - [David Fox, Author at JP - Criteo.com](/content/jp/blog/author/davidfox/index.html) (26 words) - [Page not found | JP - Criteo.com](/content/jp/blog/category/data/index.html) (30 words) - [ルードビック・ルフォレスター（Ludovic Leforestier）, Author at JP - Criteo.com](/content/jp/blog/author/ludovic/index.html): Ludovic Forestier, analista, appassionato di tecnologia, lavora per il futuro di Criteo come global influencer impegnato. (40 words) - [Monetización Archives | ES - Criteo](/content/es/blog/category/monetizacion/index.html) (739 words) - [Jason Glas, Author at CN - Criteo](/content/cn/blog/author/jglas/index.html) (65 words) - [Pequeño y Medio archivos | ES - Criteo](/content/es/tag/business/small-and-medium/index.html) (511 words) - [Nathalia Ferraz, Author at ES - Criteo](/content/es/blog/author/nathaliaferraz/index.html) (734 words) - [Jason Glas, Author at ES - Criteo](/content/es/blog/author/jglas/index.html): Pagina demo. Come Criteo crea un banner personalizzato. L’utente può provare personalmente. (568 words) - [Lara Oliveira, Author at ES - Criteo](/content/es/blog/author/lara/index.html) (316 words) - [Inserzionista Archivi | IT - Criteo](/content/it/tag/business/advertiser/index.html) (608 words) - [Piccole e medie Archivi | IT - Criteo](/content/it/tag/business/small-and-medium/index.html) (699 words) - [Len Ostroff, Author at Criteo](/content/blog/author/lenostroff/index.html) (96 words) - [Programmatic & Ad Tech Insights by Todd Parsons | Criteo Blog](/content/kr/blog/author/toddparsons/page/2/index.html): Discover Todd Parsons’ latest Criteo Blog posts on programmatic marketing, consumer identity and ad tech innovation (101 words) - [Alexandra Szynkarski, Author at JP - Criteo.com](/content/jp/blog/author/alexandra/index.html) (73 words) - [Alexandra Szynkarski, Author at ES - Criteo](/content/es/blog/author/alexandra/index.html) (747 words) - [Alexandra Szynkarski, Author at KR - Criteo](/content/kr/blog/author/alexandra/index.html) (379 words) - [Александра Жинкарски, Author at RU - Criteo.com](/content/ru/blog/author/alexandra/index.html) (273 words) - [Alexandra Szynkarski, Author at BR - Criteo.com](/content/br/blog/author/alexandra/index.html) (122 words) - [Alexandra Szynkarski, Author at FR - Criteo.com](/content/fr/blog/author/alexandra/index.html) (63 words) - [David Fox, Author at IT - Criteo](/content/it/blog/author/davidfox/index.html) (707 words) - [Malin Andersson, Author at CN - Criteo](/content/cn/blog/author/malinandersson/index.html) (72 words) - [Trends & Insights Archives - CN - Criteo](/content/cn/blog/category/trends-insights/index.html) (78 words) - [コマースメディア アーカイブ | ページ 2 / 5 | JP - Criteo.com](/content/jp/tag/topic/commerce-media/page/2/index.html) (82 words) - [コマースメディア アーカイブ | ページ 3 / 5 | JP - Criteo.com](/content/jp/tag/topic/commerce-media/page/3/index.html) (82 words) - [コマースメディア アーカイブ | ページ 5 / 5 | JP - Criteo.com](/content/jp/tag/topic/commerce-media/page/5/index.html) (54 words) - [コマースメディア アーカイブ | ページ 4 / 5 | JP - Criteo.com](/content/jp/tag/topic/commerce-media/page/4/index.html) (51 words) - [商业增长 Archives - Page 4 of 6 - CN - Criteo](/content/cn/tag/platform/commerce-growth/page/4/index.html) (66 words) - [商业媒体 Archives - CN - Criteo](/content/cn/tag/topic/commerce-media/index.html) (75 words) - [Ad tech Archives | Página 4 de 6 | ES - Criteo](/content/es/blog/category/ad-tech/page/4/index.html): ¿Eres una pequeña empresa y quieres construir tu marca online y crear campañas publicitarias que atraigan a la audiencia adecuada y realmente ofrezcan resultados? (809 words) - [Ad tech Archives | Página 3 de 6 | ES - Criteo](/content/es/blog/category/ad-tech/page/3/index.html): ¿Eres una pequeña empresa y quieres construir tu marca online y crear campañas publicitarias que atraigan a la audiencia adecuada y realmente ofrezcan resultados? (696 words) - [Ad tech Archives | Página 5 de 6 | ES - Criteo](/content/es/blog/category/ad-tech/page/5/index.html): ¿Eres una pequeña empresa y quieres construir tu marca online y crear campañas publicitarias que atraigan a la audiencia adecuada y realmente ofrezcan resultados? (718 words) - [Ad tech Archives | Página 2 de 6 | ES - Criteo](/content/es/blog/category/ad-tech/page/2/index.html): ¿Eres una pequeña empresa y quieres construir tu marca online y crear campañas publicitarias que atraigan a la audiencia adecuada y realmente ofrezcan resultados? (863 words) - [Felipe Tufiño, Author at ES - Criteo](/content/es/blog/author/felipe/index.html) (617 words) - [Alexandra Szynkarski, Author at DE - Criteo.com](/content/de/blog/author/alexandra/index.html) (61 words) - [Alexandra Szynkarski, Author at IT - Criteo](/content/it/blog/author/alexandra/index.html) (598 words) - [アドテクノロジー Archives | ページ 4 / 12 | JP - Criteo.com](/content/jp/blog/category/ad-tech/page/4/index.html) (79 words) - [アドテクノロジー Archives | ページ 2 / 12 | JP - Criteo.com](/content/jp/blog/category/ad-tech/page/2/index.html) (47 words) - [Ad Tech Archives | Página 2 de 10 | BR - Criteo.com](/content/br/blog/category/ad-tech/page/2/index.html) (126 words) - [Ad Tech Archives | Página 3 de 10 | BR - Criteo.com](/content/br/blog/category/ad-tech/page/3/index.html) (147 words) - [Ad Tech Archives | Página 4 de 10 | BR - Criteo.com](/content/br/blog/category/ad-tech/page/4/index.html) (110 words) - [Criteo Updates Archives | DE - Criteo.com](/content/de/blog/category/criteo-updates/index.html): Blogs über die updates von Criteo. (125 words) - [Megan Clarken, Author at DE - Criteo.com](/content/de/blog/author/meganclarken/index.html) (575 words) - [アドテクノロジー Archives | ページ 3 / 12 | JP - Criteo.com](/content/jp/blog/category/ad-tech/page/3/index.html) (72 words) - [アドテクノロジー Archives | ページ 5 / 12 | JP - Criteo.com](/content/jp/blog/category/ad-tech/page/5/index.html) (44 words) - [Ad Tech Archives | BR - Criteo.com](/content/br/blog/category/ad-tech/index.html) (760 words) - [Архивы Крупный бизнес | Страница 4 из 4 | RU - Criteo.com](/content/ru/tag/business/enterprise/page/4/index.html) (527 words) - [Kelsey Wahl, Author at DE - Criteo.com](/content/de/blog/author/kelsey/index.html) (687 words) - [Arquivo de Publisher | BR - Criteo.com](/content/br/tag/business/publisher/index.html) (714 words) - [David Fox, Author at ES - Criteo](/content/es/blog/author/davidfox/index.html) (566 words) - [Arquivo de Adtech | BR - Criteo.com](/content/br/tag/topic/ad-tech/index.html) (630 words) - [트렌드 및 인사이트 Archives | Page 2 of 10 | KR - Criteo](/content/kr/blog/category/trends-insights/page/2/index.html): 오늘날 왜 데이터가 가장 중요한 의미를 갖는지 낱낱이 살펴봅니다. (505 words) - [애드테크 Archives | Page 3 of 3 | KR - Criteo](/content/kr/tag/topic/ad-tech/page/3/index.html) (422 words) - [Criteo の最新情報 Archives | ページ 3 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/3/index.html) (62 words) - [Michelle Pruett, Author at Criteo | Page 8 of 10](/content/blog/author/michelle/page/8/index.html) (680 words) - [ファーストパーティ・データ アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/topic/first-party-data/page/2/index.html) (69 words) - [美容 / 健康関連 アーカイブ | JP - Criteo.com](/content/jp/tag/industry/beauty-wellness/index.html) (57 words) - [コマースメディア Archives | ページ 2 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/2/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (54 words) - [트렌드 및 인사이트 Archives | Page 3 of 10 | KR - Criteo](/content/kr/blog/category/trends-insights/page/3/index.html): 오늘날 왜 데이터가 가장 중요한 의미를 갖는지 낱낱이 살펴봅니다. (123 words) - [アパレル／ファッション アーカイブ | JP - Criteo.com](/content/jp/tag/industry/apparel-and-fashion/index.html) (91 words) - [Criteo の最新情報 Archives | ページ 4 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/4/index.html) (68 words) - [Advertiser Archives | Page 8 of 24 | Criteo](/content/tag/business/advertiser/page/8/index.html) (120 words) - [Criteo の最新情報 Archives | ページ 2 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/2/index.html) (79 words) - [Trends & Insights | Page 6 of 8 | Criteo](/content/blog/category/trends-insights/page/6/index.html) (304 words) - [コマースメディア Archives | ページ 3 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/3/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (46 words) - [Ludovic Leforestier, Author at KR - Criteo](/content/kr/blog/author/ludovic/index.html): Ludovic Forestier, analista, appassionato di tecnologia, lavora per il futuro di Criteo come global influencer impegnato. (485 words) - [Dynamic Retargeting archivos | Página 4 de 4 | ES - Criteo](/content/es/tag/solution/dynamic-retargeting/page/4/index.html) (447 words) - [Arquivo de Retargeting Dinâmico | Página 3 de 3 | BR - Criteo.com](/content/br/tag/solution/dynamic-retargeting/page/3/index.html) (32 words) - [コマースメディア Archives | ページ 5 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/5/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (28 words) - [Trends & Insights | Page 7 of 8 | Criteo](/content/blog/category/trends-insights/page/7/index.html) (703 words) - [커머스 미디어(Commerce Media) Archives | Page 2 of 15 | KR - Criteo](/content/kr/blog/category/commerce-media/page/2/index.html): 리테일과 커머스는 빠르게 변화하고 있습니다. 모바일과 가상현실(VR) 및 증강현실(AR) 기술이 물리적 커머스 환경을 변화시키고 있는 가운데, 고객 데이터와 각 터치포인트에서의 경험을 연결하는 것이 이커머스의 핵심으로 부각되고 있습니다. 경쟁에서 앞서가는데 도움을 주는 인터뷰, 트렌드, 전략들을 소개합니다. (14 words) - [コマースメディア Archives | ページ 4 / 24 | JP - Criteo.com](/content/jp/blog/category/commerce-media/page/4/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (37 words) - [애드테크 Archives | Page 2 of 3 | KR - Criteo](/content/kr/tag/topic/ad-tech/page/2/index.html) (73 words) - [Arquivo de Retargeting Dinâmico | Página 2 de 3 | BR - Criteo.com](/content/br/tag/solution/dynamic-retargeting/page/2/index.html) (35 words) - [Архивы Динамический ретаргетинг | Страница 2 из 2 | RU - Criteo.com](/content/ru/tag/solution/dynamic-retargeting/page/2/index.html) (527 words) - [Dynamic Retargeting archivos | Página 3 de 4 | ES - Criteo](/content/es/tag/solution/dynamic-retargeting/page/3/index.html) (30 words) - [Dynamic Retargeting archivos | Página 2 de 4 | ES - Criteo](/content/es/tag/solution/dynamic-retargeting/page/2/index.html) (19 words) - [Commerce Media | Page 6 of 15 | Criteo](/content/blog/category/commerce-media/page/6/index.html): Retail & ecommerce are rapidly transforming. Ecommerce is becoming all about shopper data and connecting experiences at each touchpoint. Here are the interviews, trends, and strategies that can help you stay ahead of the curve. (142 words) - [Ann Pyle, Author at Criteo | Page 7 of 15](/content/blog/author/annpyle/page/7/index.html) (479 words) - [Melanie Zimmermann, Author at KR - Criteo](/content/kr/blog/author/melaniezimmermann/index.html) (639 words) - [Uncategorized Archives | KR - Criteo](/content/kr/blog/category/uncategorized/index.html) (521 words) - [Shailendra Pandey, Author at KR - Criteo](/content/kr/blog/author/shailendra/index.html) (526 words) - [Shailendra Pandey, Author at FR - Criteo.com](/content/fr/blog/author/shailendra/index.html) (656 words) - [Shailendra Pandey, Author at JP - Criteo.com](/content/jp/blog/author/shailendra/index.html) (59 words) - [メラニー・ジマーマン （Melanie Zimmermann), Author at JP - Criteo.com](/content/jp/blog/author/melaniezimmermann/index.html) (53 words) - [メーガン・クラーケン, Author at JP - Criteo.com](/content/jp/blog/author/meganclarken/index.html) (76 words) - [Lucile Roose, Author at Criteo](/content/blog/author/lucile/index.html) (608 words) - [Shailendra Pandey, Author at ES - Criteo](/content/es/blog/author/shailendra/index.html) (275 words) - [Shailendra Pandey, Author at DE - Criteo.com](/content/de/blog/author/shailendra/index.html) (425 words) - [Shailendra Pandey, Author at BR - Criteo.com](/content/br/blog/author/shailendra/index.html) (375 words) - [Romain Lerallut, Author at Criteo](/content/blog/author/romainlerallut/index.html) (92 words) - [Shailendra Pandey, Author at IT - Criteo](/content/it/blog/author/shailendra/index.html) (582 words) - [Empresa archivos | Página 2 de 5 | ES - Criteo](/content/es/tag/business/enterprise/page/2/index.html) (545 words) - [Меган Кларкен, Author at RU - Criteo.com](/content/ru/blog/author/meganclarken/index.html) (634 words) - [Megan Clarken, Author at BR - Criteo.com](/content/br/blog/author/meganclarken/index.html) (468 words) - [Michael Rasmussen, Author at Criteo](/content/blog/author/michaelrasmussen/index.html) (116 words) - [Shailendra Pandey, Author at CN - Criteo](/content/cn/blog/author/shailendra/index.html) (51 words) - [Megan Clarken, Author at IT - Criteo](/content/it/blog/author/meganclarken/index.html) (139 words) - [Megan Clarken, Author at ES - Criteo](/content/es/blog/author/meganclarken/index.html) (692 words) - [메건 클라큰(Megan Clarken), Author at KR - Criteo](/content/kr/blog/author/meganclarken/index.html) (679 words) - [Megan Clarken, Author at CN - Criteo](/content/cn/blog/author/meganclarken/index.html) (75 words) - [Irene Lee, Author at KR - Criteo | Page 2 of 3](/content/kr/blog/author/irenelee/page/2/index.html) (701 words) - [Jason Glas, Author at FR - Criteo.com](/content/fr/blog/author/jglas/index.html): Pagina demo. Come Criteo crea un banner personalizzato. L’utente può provare personalmente. (710 words) - [Архивы Аудитории | Страница 2 из 2 | RU - Criteo.com](/content/ru/tag/solution/audiences/page/2/index.html) (406 words) - [Ludovic Leforestier, Author at FR - Criteo.com](/content/fr/blog/author/ludovic/index.html): Ludovic Forestier, analista, appassionato di tecnologia, lavora per il futuro di Criteo come global influencer impegnato. (81 words) - [Архивы Контекстуальная реклама | RU - Criteo.com](/content/ru/tag/solution/contextual-advertising/index.html) (544 words) - [Michelle Pruett, Author at Criteo | Page 7 of 10](/content/blog/author/michelle/page/7/index.html) (778 words) - [Архивы Dynamic Creative Optimization | RU - Criteo.com](/content/ru/tag/technology/dynamic-creative-optimization/index.html) (540 words) - [Архивы Shopper Graph | RU - Criteo.com](/content/ru/tag/technology/shopper-graph/index.html) (510 words) - [Commerce Media Archive | DE - Criteo.com](/content/de/tag/topic/commerce-media/index.html) (61 words) - [Data und Trends Archive | DE - Criteo.com](/content/de/tag/topic/data-and-trends/index.html) (122 words) - [대행사 Archives | Page 4 of 5 | KR - Criteo](/content/kr/tag/business/agency/page/4/index.html) (453 words) - [AIエンジン アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/technology/ai-engine/page/2/index.html) (78 words) - [GO Archives - CN - Criteo](/content/cn/tag/solution/go/index.html): Criteo Go! (60 words) - [스포츠 및 아웃도어 Archives | KR - Criteo](/content/kr/tag/industry/sports-outdoor/index.html) (391 words) - [Commerce AI Archives | DE - Criteo.com](/content/de/blog/category/commerce-ai/index.html) (22 words) - [대행사 Archives | Page 2 of 5 | KR - Criteo](/content/kr/tag/business/agency/page/2/index.html) (350 words) - [Коммерческие медиа Archives | Страница 3 из 13 | RU - Criteo.com](/content/ru/blog/category/commerce-media/page/3/index.html): Индустрия ритейла и ecommerce стремительно меняется. Мобильная среда, технологии виртуальной и дополненной реальности трансформируют облик офлайн коммерции, в то время как ecommerce все больше зависит от покупательских данных и интегрированного пользовательского опыта на всех каналах продвижения. Мы подготовили для вас подборку важнейших интервью, трендов и стратегий, которые помогут вам оставаться на высоте. (114 words) - [Коммерческие медиа Archives | Страница 5 из 13 | RU - Criteo.com](/content/ru/blog/category/commerce-media/page/5/index.html): Индустрия ритейла и ecommerce стремительно меняется. Мобильная среда, технологии виртуальной и дополненной реальности трансформируют облик офлайн коммерции, в то время как ecommerce все больше зависит от покупательских данных и интегрированного пользовательского опыта на всех каналах продвижения. Мы подготовили для вас подборку важнейших интервью, трендов и стратегий, которые помогут вам оставаться на высоте. (138 words) - [Коммерческие медиа Archives | Страница 4 из 13 | RU - Criteo.com](/content/ru/blog/category/commerce-media/page/4/index.html): Индустрия ритейла и ecommerce стремительно меняется. Мобильная среда, технологии виртуальной и дополненной реальности трансформируют облик офлайн коммерции, в то время как ecommerce все больше зависит от покупательских данных и интегрированного пользовательского опыта на всех каналах продвижения. Мы подготовили для вас подборку важнейших интервью, трендов и стратегий, которые помогут вам оставаться на высоте. (125 words) - [トレンドとインサイト Archives | ページ 5 / 20 | JP - Criteo.com](/content/jp/blog/category/trends-insights/page/5/index.html): 今日や世界中で「データがすべて」である理由とは？ (49 words) - [アドテクノロジー アーカイブ | ページ 3 / 3 | JP - Criteo.com](/content/jp/tag/topic/ad-tech/page/3/index.html) (24 words) - [Irene Lee, Author at Criteo](/content/blog/author/irenelee/index.html) (609 words) - [Other Archives | Page 6 of 6 | Criteo](/content/tag/industry/other/page/6/index.html) (581 words) - [トレンドとインサイト Archives | ページ 4 / 20 | JP - Criteo.com](/content/jp/blog/category/trends-insights/page/4/index.html): 今日や世界中で「データがすべて」である理由とは？ (68 words) - [トレンドとインサイト Archives | ページ 3 / 20 | JP - Criteo.com](/content/jp/blog/category/trends-insights/page/3/index.html): 今日や世界中で「データがすべて」である理由とは？ (57 words) - [消費財 アーカイブ | JP - Criteo.com](/content/jp/tag/industry/consumer-goods/index.html) (48 words) - [アドテクノロジー アーカイブ | ページ 2 / 3 | JP - Criteo.com](/content/jp/tag/topic/ad-tech/page/2/index.html) (38 words) - [Коммерческие медиа Archives | Страница 2 из 13 | RU - Criteo.com](/content/ru/blog/category/commerce-media/page/2/index.html): Индустрия ритейла и ecommerce стремительно меняется. Мобильная среда, технологии виртуальной и дополненной реальности трансформируют облик офлайн коммерции, в то время как ecommerce все больше зависит от покупательских данных и интегрированного пользовательского опыта на всех каналах продвижения. Мы подготовили для вас подборку важнейших интервью, трендов и стратегий, которые помогут вам оставаться на высоте. (99 words) - [Audiences Archives | Page 6 of 7 | Criteo](/content/tag/solution/audiences/page/6/index.html) (62 words) - [오디언스 Archives | Page 2 of 4 | KR - Criteo](/content/kr/tag/solution/audiences/page/2/index.html) (492 words) - [Audience Archivi | Pagina 2 di 2 | IT - Criteo](/content/it/tag/solution/audiences/page/2/index.html) (667 words) - [オーディエンス アーカイブ | ページ 2 / 3 | JP - Criteo.com](/content/jp/tag/solution/audiences/page/2/index.html) (48 words) - [Arquivo de Audiências | Página 2 de 2 | BR - Criteo.com](/content/br/tag/solution/audiences/page/2/index.html) (655 words) - [Новости Criteo Archives | Страница 2 из 8 | RU - Criteo.com](/content/ru/blog/category/criteo-updates/page/2/index.html): Все, что вы хотели знать о ретаргетинге, но боялись спросить. 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(677 words) - [Ludovic Leforestier, Author at BR - Criteo.com](/content/br/blog/author/ludovic/index.html): Ludovic Forestier, analista, appassionato di tecnologia, lavora per il futuro di Criteo come global influencer impegnato. (421 words) - [Apparel and Fashion Archives | Page 2 of 8 | Criteo](/content/tag/industry/apparel-and-fashion/page/2/index.html) (429 words) - [Kelsey Wahl, Author at IT - Criteo](/content/it/blog/author/kelsey/index.html) (686 words) - [Gabriele Dane, Author at KR - Criteo](/content/kr/blog/author/gabrieleboland/index.html) (522 words) - [Agenzia Archivi | IT - Criteo](/content/it/tag/business/agency/index.html) (711 words) - [Commerce Max Archive | Seite 2 von 2 | DE - Criteo.com](/content/de/tag/platform/commerce-max/page/2/index.html) (426 words) - [Impresa Archivi | IT - Criteo](/content/it/tag/business/enterprise/index.html) (483 words) - [Criteo AI Lab, Author at Criteo AI Lab](/content/ailab/author/mlforum/index.html) (251 words) - [AI 엔진 Archives | KR - Criteo](/content/kr/tag/technology/ai-engine/index.html) (508 words) - [programmatic Archivi | IT - Criteo](/content/it/tag/topic/programmatic/index.html) (667 words) - [Kelsey Wahl, Author at BR - Criteo.com](/content/br/blog/author/kelsey/index.html) (106 words) - [Editore Archivi | IT - Criteo](/content/it/tag/business/publisher/index.html) (577 words) - [Gabriele Dane, Author at CN - Criteo](/content/cn/blog/author/gabrieleboland/index.html) (105 words) - [Kelsey Wahl, Author at CN - Criteo](/content/cn/blog/author/kelsey/index.html) (58 words) - [Actualizaciones de la empresa archivos | ES - Criteo](/content/es/tag/topic/company-updates/index.html) (712 words) - [Arquivo de Commerce Max | Página 2 de 2 | BR - Criteo.com](/content/br/tag/platform/commerce-max/page/2/index.html) (610 words) - [Curation Archivi | IT - Criteo](/content/it/tag/technology/curation/index.html) (630 words) - [预测递价 Archives - CN - Criteo](/content/cn/tag/technology/predictive-bidding/index.html) (62 words) - [Kelsey Wahl, Author at KR - Criteo](/content/kr/blog/author/kelsey/index.html) (549 words) - [Megan Clarken, Author at Criteo | Page 2 of 2](/content/blog/author/meganclarken/page/2/index.html) (215 words) - [文字广告 Archives - CN - Criteo](/content/cn/tag/solution/contextual-advertising/index.html) (54 words) - [产品推送 Archives - CN - Criteo](/content/cn/tag/technology/product-recommendations/index.html) (67 words) - [购物者画像 Archives - CN - Criteo](/content/cn/tag/technology/shopper-graph/index.html) (73 words) - [Contenuto esecutivo Archivi | IT - Criteo](/content/it/tag/topic/executive-content/index.html) (690 words) - [supply-packaging archivos | ES - Criteo](/content/es/tag/technology/supply-packaging/index.html) (672 words) - [Arquivo de Empresas de grande porte | Página 4 de 4 | BR - Criteo.com](/content/br/tag/business/enterprise/page/4/index.html) (619 words) - [Soluciones de supply archivos | ES - Criteo](/content/es/tag/solution/supply-solutions/index.html) (661 words) - [Arquivo de AI & Innovation | BR - Criteo.com](/content/br/tag/topic/ai-innovation/index.html) (69 words) - [Agencia archivos | ES - Criteo](/content/es/tag/business/agency/index.html) (485 words) - [Arquivo de Segmentação Contextual | BR - Criteo.com](/content/br/tag/solution/contextual-advertising/index.html) (713 words) - [Romain Lerallut, Author at ES - Criteo](/content/es/blog/author/romainlerallut/index.html) (640 words) - [Programático archivos | ES - Criteo](/content/es/tag/topic/programmatic/index.html) (663 words) - [Retail Media Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/topic/retail-media/page/2/index.html) (300 words) - [Novedades de Criteo Archives | Página 2 de 14 | ES - Criteo](/content/es/blog/category/criteo-updates/page/2/index.html): Todos los motivos por los que en el mundo actual los datos lo son todo. (701 words) - [Arquivo de programmatic | BR - Criteo.com](/content/br/tag/topic/programmatic/index.html) (669 words) - [Dominik Remplik, Author at Criteo](/content/blog/author/dominikremplik/index.html) (124 words) - [Publisher archivos | ES - Criteo](/content/es/tag/business/publisher/index.html) (436 words) - [Contextual Advertising Archivi | IT - Criteo](/content/it/tag/solution/contextual-advertising/index.html) (420 words) - [Empresa archivos | ES - Criteo](/content/es/tag/business/enterprise/index.html) (696 words) - [Curation archivos | ES - Criteo](/content/es/tag/technology/curation/index.html) (711 words) - [Dynamic Creative Optimization Archives | KR - Criteo](/content/kr/tag/technology/dynamic-creative-optimization/index.html) (500 words) - [케말 목타리(Kemal Moktari), Author at KR - Criteo](/content/kr/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. (171 words) - [Page not found | JP - Criteo.com](/content/jp/blog/category/ad-tech-explained/index.html) (51 words) - [Кемаль Моктари, Author at RU - Criteo.com](/content/ru/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. (186 words) - [Kemal Moktari, Author at ES - Criteo](/content/es/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. (786 words) - [Kemal Moktari, Author at IT - Criteo](/content/it/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. (84 words) - [Kemal Moktari, Author at JP - Criteo.com](/content/jp/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. (47 words) - [Kemal Moktari, Author at BR - Criteo.com](/content/br/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. (71 words) - [트렌드 및 인사이트 Archives | KR - Criteo](/content/kr/blog/category/trends-insights/index.html): 오늘날 왜 데이터가 가장 중요한 의미를 갖는지 낱낱이 살펴봅니다. 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[커머스 그로스(Commerce Growth) Archives | Page 6 of 8 | KR - Criteo](/content/kr/tag/platform/commerce-growth/page/6/index.html) (68 words) - [代理店 アーカイブ | ページ 3 / 4 | JP - Criteo.com](/content/jp/tag/business/agency/page/3/index.html) (64 words) - [パブリッシャー アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/business/publisher/page/2/index.html) (68 words) - [旅行 アーカイブ | ページ 3 / 3 | JP - Criteo.com](/content/jp/tag/industry/travel/page/3/index.html) (63 words) - [大企業 アーカイブ | ページ 2 / 7 | JP - Criteo.com](/content/jp/tag/business/enterprise/page/2/index.html) (78 words) - [大企業 アーカイブ | ページ 4 / 7 | JP - Criteo.com](/content/jp/tag/business/enterprise/page/4/index.html) (33 words) - [大企業 アーカイブ | ページ 3 / 7 | JP - Criteo.com](/content/jp/tag/business/enterprise/page/3/index.html) (66 words) - [Commerce Growth archivos | Página 6 de 7 | ES - Criteo](/content/es/tag/platform/commerce-growth/page/6/index.html) (347 words) - [Commerce Growth アーカイブ | ページ 7 / 8 | JP - Criteo.com](/content/jp/tag/platform/commerce-growth/page/7/index.html) (45 words) - [代理店 アーカイブ | ページ 2 / 4 | JP - Criteo.com](/content/jp/tag/business/agency/page/2/index.html) (68 words) - [Arquivo de Viagens | Página 2 de 2 | BR - Criteo.com](/content/br/tag/industry/travel/page/2/index.html) (648 words) - [Arquivo de Conteúdo executivo | BR - Criteo.com](/content/br/tag/topic/executive-content/index.html) (52 words) - [Commerce Growth Archivi | Pagina 7 di 7 | IT - Criteo](/content/it/tag/platform/commerce-growth/page/7/index.html) (602 words) - [Commerce Growth archivos | Página 7 de 7 | ES - Criteo](/content/es/tag/platform/commerce-growth/page/7/index.html) (689 words) - [Commerce Growth Archivi | Pagina 6 di 7 | IT - Criteo](/content/it/tag/platform/commerce-growth/page/6/index.html) (556 words) - [커머스 그로스(Commerce Growth) Archives | Page 7 of 8 | KR - Criteo](/content/kr/tag/platform/commerce-growth/page/7/index.html) (30 words) - [Commerce Growth Archive | Seite 6 von 6 | DE - Criteo.com](/content/de/tag/platform/commerce-growth/page/6/index.html) (580 words) - [여행 Archives | Page 2 of 3 | KR - Criteo](/content/kr/tag/industry/travel/page/2/index.html) (532 words) - [大企業 アーカイブ | ページ 5 / 7 | JP - Criteo.com](/content/jp/tag/business/enterprise/page/5/index.html) (54 words) - [Machine Learning Archives - Criteo AI Lab](/content/ailab/category/machine-learning/index.html) (230 words) - [Tricia Carr, Author at Criteo | Page 3 of 4](/content/blog/author/triciacarr/page/3/index.html) (44 words) - [Tricia Carr, Author at KR - Criteo](/content/kr/blog/author/triciacarr/index.html) (602 words) - [Tricia Carr, Author at RU - Criteo.com](/content/ru/blog/author/triciacarr/index.html) (508 words) - [Arquivo de Commerce Growth | Página 5 de 5 | BR - Criteo.com](/content/br/tag/platform/commerce-growth/page/5/index.html) (79 words) - [Tricia Carr, Author at FR - Criteo.com](/content/fr/blog/author/triciacarr/index.html) (731 words) - [商品レコメンド アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/technology/product-recommendations/page/2/index.html) (77 words) - [Tricia Carr, Author at ES - Criteo](/content/es/blog/author/triciacarr/index.html) (654 words) - [Tricia Carr, Author at CN - Criteo](/content/cn/blog/author/triciacarr/index.html) (46 words) - [Tricia Carr, Author at DE - Criteo.com](/content/de/blog/author/triciacarr/index.html) (642 words) - [Arquivo de Commerce Growth | Página 2 de 5 | BR - Criteo.com](/content/br/tag/platform/commerce-growth/page/2/index.html) (49 words) - [Tricia Carr, Author at Criteo | Page 4 of 4](/content/blog/author/triciacarr/page/4/index.html) (210 words) - [Tricia Carr, Author at IT - Criteo](/content/it/blog/author/triciacarr/index.html) (438 words) - [Tricia Carr, Author at JP - Criteo.com](/content/jp/blog/author/triciacarr/index.html) (50 words) - [Tricia Carr, Author at Criteo | Page 2 of 4](/content/blog/author/triciacarr/page/2/index.html) (198 words) - [Commerce Growth Archives | Page 6 of 25 | Criteo](/content/tag/platform/commerce-growth/page/6/index.html) (102 words) - [策划 Archives - CN - Criteo](/content/cn/tag/technology/curation/index.html) (63 words) - [Commerce Growth Archives | Page 7 of 25 | Criteo](/content/tag/platform/commerce-growth/page/7/index.html) (14 words) - [定制化供应方案 Archives - CN - Criteo](/content/cn/tag/technology/supply-packaging/index.html) (48 words) - [Tricia Carr, Author at BR - Criteo.com](/content/br/blog/author/triciacarr/index.html) (695 words) - [Arquivo de Commerce Growth | Página 3 de 5 | BR - Criteo.com](/content/br/tag/platform/commerce-growth/page/3/index.html) (661 words) - [Arquivo de Addressability | BR - Criteo.com](/content/br/tag/topic/addressability/index.html) (168 words) - [供应端解决方案 Archives - CN - Criteo](/content/cn/tag/solution/supply-solutions/index.html) (69 words) - [顧客のリテンション アーカイブ | ページ 2 / 3 | JP - Criteo.com](/content/jp/tag/solution/customer-retention/page/2/index.html) (57 words) - [Архивы Привлечение клиентов | Страница 2 из 2 | RU - Criteo.com](/content/ru/tag/solution/customer-acquisition/page/2/index.html) (522 words) - [顧客のリテンション アーカイブ | ページ 3 / 3 | JP - Criteo.com](/content/jp/tag/solution/customer-retention/page/3/index.html) (63 words) - [美容与健康 Archives - CN - Criteo](/content/cn/tag/industry/beauty-wellness/index.html) (46 words) - [受众 Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/solution/audiences/page/2/index.html) (56 words) - [新規顧客獲得 アーカイブ | ページ 4 / 6 | JP - Criteo.com](/content/jp/tag/solution/customer-acquisition/page/4/index.html) (84 words) - [Romain Lerallut, Author at Criteo AI Lab](/content/ailab/author/r-lerallut/index.html) (69 words) - [Irene Lee, Author at KR - Criteo](/content/kr/blog/author/irenelee/index.html) (65 words) - [Arquivo de AI Engine | Página 2 de 2 | BR - Criteo.com](/content/br/tag/technology/ai-engine/page/2/index.html) (348 words) - [대행사 Archives | KR - Criteo](/content/kr/tag/business/agency/index.html) (512 words) - [新規顧客獲得 アーカイブ | ページ 5 / 6 | JP - Criteo.com](/content/jp/tag/solution/customer-acquisition/page/5/index.html) (68 words) - [신규고객 확보 Archives | Page 2 of 7 | KR - Criteo](/content/kr/tag/solution/customer-acquisition/page/2/index.html) (263 words) - [新規顧客獲得 アーカイブ | ページ 2 / 6 | JP - Criteo.com](/content/jp/tag/solution/customer-acquisition/page/2/index.html) (77 words) - [Retención de clientes archivos | Página 2 de 2 | ES - Criteo](/content/es/tag/solution/customer-retention/page/2/index.html) (496 words) - [中小型 Archives - Page 3 of 3 - CN - Criteo](/content/cn/tag/business/small-and-medium/page/3/index.html) (69 words) - [Customer Retention Archivi | Pagina 2 di 2 | IT - Criteo](/content/it/tag/solution/customer-retention/page/2/index.html) (619 words) - [Тенденции и инсайты Archives | Страница 5 из 6 | RU - Criteo.com](/content/ru/blog/category/trends-insights/page/5/index.html): Почему данные на сегодняшний день – самый главный актив. (526 words) - [中小型 Archives - Page 2 of 3 - CN - Criteo](/content/cn/tag/business/small-and-medium/page/2/index.html) (73 words) - [新規顧客獲得 アーカイブ | ページ 3 / 6 | JP - Criteo.com](/content/jp/tag/solution/customer-acquisition/page/3/index.html) (51 words) - [크리테오 업데이트 Archives | KR - Criteo](/content/kr/blog/category/criteo-updates/index.html) (123 words) - [代理 Archives - CN - Criteo](/content/cn/tag/business/agency/index.html) (66 words) - [Тенденции и инсайты Archives | Страница 4 из 6 | RU - Criteo.com](/content/ru/blog/category/trends-insights/page/4/index.html): Почему данные на сегодняшний день – самый главный актив. (410 words) - [Rob Taylor, Author at CN - Criteo](/content/cn/blog/author/robtaylor/index.html) (84 words) - [Page not found | BR - Criteo.com](/content/br/blog/category/retail-media/index.html) (406 words) - [Ad Tech Archives | Страница 3 из 5 | RU - Criteo.com](/content/ru/blog/category/ad-tech/page/3/index.html) (435 words) - [人工智能引擎 Archives - CN - Criteo](/content/cn/tag/technology/ai-engine/index.html) (77 words) - [AI innovation Archives - CN - Criteo](/content/cn/tag/topic/ai-innovation/index.html) (76 words) - [신규고객 확보 Archives | Page 3 of 7 | KR - Criteo](/content/kr/tag/solution/customer-acquisition/page/3/index.html) (596 words) - [新客获取 Archives - CN - Criteo](/content/cn/tag/solution/customer-acquisition/index.html) (67 words) - [商业增长 Archives - CN - Criteo](/content/cn/tag/platform/commerce-growth/index.html) (76 words) - [신규고객 확보 Archives | Page 5 of 7 | KR - Criteo](/content/kr/tag/solution/customer-acquisition/page/5/index.html) (505 words) - [动态再营销 Archives - CN - Criteo](/content/cn/tag/solution/dynamic-retargeting/index.html) (85 words) - [客户留存 Archives - CN - Criteo](/content/cn/tag/solution/customer-retention/index.html) (51 words) - [Page not found | ES - Criteo](/content/es/blog/category/retail-media/index.html) (388 words) - [ダイナミックリターゲティング アーカイブ | ページ 4 / 4 | JP - Criteo.com](/content/jp/tag/solution/dynamic-retargeting/page/4/index.html) (53 words) - [Ad Tech Archives | Страница 2 из 5 | RU - Criteo.com](/content/ru/blog/category/ad-tech/page/2/index.html) (604 words) - [Тенденции и инсайты Archives | Страница 2 из 6 | RU - Criteo.com](/content/ru/blog/category/trends-insights/page/2/index.html): Почему данные на сегодняшний день – самый главный актив. (123 words) - [Customer Acquisition Archives | Page 7 of 10 | Criteo](/content/tag/solution/customer-acquisition/page/7/index.html) (308 words) - [Тенденции и инсайты Archives | Страница 3 из 6 | RU - Criteo.com](/content/ru/blog/category/trends-insights/page/3/index.html): Почему данные на сегодняшний день – самый главный актив. (142 words) - [広告主 アーカイブ | ページ 2 / 2 | JP - Criteo.com](/content/jp/tag/business/advertiser/page/2/index.html) (76 words) - [Adquisición de clientes archivos | Página 2 de 3 | ES - Criteo](/content/es/tag/solution/customer-acquisition/page/2/index.html) (683 words) - [ダイナミックリターゲティング アーカイブ | ページ 2 / 4 | JP - Criteo.com](/content/jp/tag/solution/dynamic-retargeting/page/2/index.html) (69 words) - [Ad Tech Archives | Страница 5 из 5 | RU - Criteo.com](/content/ru/blog/category/ad-tech/page/5/index.html) (658 words) - [Customer Acquisition Archives | Page 6 of 10 | Criteo](/content/tag/solution/customer-acquisition/page/6/index.html) (597 words) - [Page not found | RU - Criteo.com](/content/ru/blog/category/retail-media/index.html) (520 words) - [Trend e dati Archives | Pagina 3 di 7 | IT - Criteo](/content/it/blog/category/data-trends/page/3/index.html): Tutti i motivi per cui nel mondo d’oggi i dati sono importanti. (640 words) - [ダイナミックリターゲティング アーカイブ | ページ 3 / 4 | JP - Criteo.com](/content/jp/tag/solution/dynamic-retargeting/page/3/index.html) (80 words) - [Dynamic Retargeting Archives | Page 8 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/8/index.html) (491 words) - [Commerce AI Archives - CN - Criteo](/content/cn/blog/category/commerce-ai/index.html) (87 words) - [Adquisición de clientes archivos | Página 3 de 3 | ES - Criteo](/content/es/tag/solution/customer-acquisition/page/3/index.html) (707 words) - [Trend e dati Archives | Pagina 5 di 7 | IT - Criteo](/content/it/blog/category/data-trends/page/5/index.html): Tutti i motivi per cui nel mondo d’oggi i dati sono importanti. (665 words) - [Customer Acquisition Archivi | Pagina 3 di 3 | IT - Criteo](/content/it/tag/solution/customer-acquisition/page/3/index.html) (635 words) - [Elizabeth Kim, Author at JP - Criteo.com | ページ 2 / 2](/content/jp/blog/author/elizabeth/page/2/index.html) (54 words) - [Dynamic Retargeting Archives | Page 7 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/7/index.html) (557 words) - [Page not found | IT - Criteo](/content/it/blog/category/retail-media/index.html) (691 words) - [Customer Acquisition Archivi | Pagina 2 di 3 | IT - Criteo](/content/it/tag/solution/customer-acquisition/page/2/index.html) (742 words) - [Новости Criteo Archives | Страница 4 из 8 | RU - Criteo.com](/content/ru/blog/category/criteo-updates/page/4/index.html): Все, что вы хотели знать о ретаргетинге, но боялись спросить. (137 words) - [다이나믹 리타겟팅 Archives | Page 2 of 5 | KR - Criteo](/content/kr/tag/solution/dynamic-retargeting/page/2/index.html) (63 words) - [다이나믹 리타겟팅 Archives | Page 4 of 5 | KR - Criteo](/content/kr/tag/solution/dynamic-retargeting/page/4/index.html) (50 words) - [Новости Criteo Archives | Страница 3 из 8 | RU - Criteo.com](/content/ru/blog/category/criteo-updates/page/3/index.html): Все, что вы хотели знать о ретаргетинге, но боялись спросить. (614 words) - [Page not found | JP - Criteo.com](/content/jp/blog/category/retail-media/index.html) (45 words) - [Dynamic Retargeting Archives | Page 6 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/6/index.html) (573 words) - [Trend e dati Archives | Pagina 4 di 7 | IT - Criteo](/content/it/blog/category/data-trends/page/4/index.html): Tutti i motivi per cui nel mondo d’oggi i dati sono importanti. (801 words) - [Новости Criteo Archives | Страница 5 из 8 | RU - Criteo.com](/content/ru/blog/category/criteo-updates/page/5/index.html): Все, что вы хотели знать о ретаргетинге, но боялись спросить. (466 words) - [Aggiornamenti Criteo Archives | Pagina 5 di 6 | IT - Criteo](/content/it/blog/category/criteo-updates/page/5/index.html): 264/5000Al Criteo, la vita è piena di energia contagiosa, duro lavoro, passione e occasionali gare di scooter. Tutto ciò che facciamo è guidato dalla nostra fame di riuscire e alimentata da un po 'di follia. Leggi la nostra community globale di sfidanti, go-getter e innovatori. (655 words) - [Ad Tech Archives | Pagina 5 di 6 | IT - Criteo](/content/it/blog/category/ad-tech/page/5/index.html) (486 words) - [다이나믹 리타겟팅 Archives | Page 5 of 5 | KR - Criteo](/content/kr/tag/solution/dynamic-retargeting/page/5/index.html) (475 words) - [Page not found - CN - Criteo](/content/cn/blog/category/retail-media/index.html) (59 words) - [Ad Tech Archives | Pagina 4 di 6 | IT - Criteo](/content/it/blog/category/ad-tech/page/4/index.html) (161 words) - [Ad Tech Archives | Pagina 3 di 6 | IT - Criteo](/content/it/blog/category/ad-tech/page/3/index.html) (135 words) - [Aggiornamenti Criteo Archives | Pagina 4 di 6 | IT - Criteo](/content/it/blog/category/criteo-updates/page/4/index.html): 264/5000Al Criteo, la vita è piena di energia contagiosa, duro lavoro, passione e occasionali gare di scooter. Tutto ciò che facciamo è guidato dalla nostra fame di riuscire e alimentata da un po 'di follia. Leggi la nostra community globale di sfidanti, go-getter e innovatori. (618 words) - [Trend e dati Archives | Pagina 2 di 7 | IT - Criteo](/content/it/blog/category/data-trends/page/2/index.html): Tutti i motivi per cui nel mondo d’oggi i dati sono importanti. (404 words) - [Nouveautés Criteo Archives | Page 4 sur 6 | FR - Criteo.com](/content/fr/blog/category/criteo-updates/page/4/index.html): En savoir plus sur la culture de Criteo. (620 words) - [Commerce Media Archives | Pagina 2 di 15 | IT - Criteo](/content/it/blog/category/commerce-media/page/2/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (120 words) - [Elizabeth Kim, Author at Criteo | Page 7 of 8](/content/blog/author/elizabeth/page/7/index.html) (552 words) - [Commerce Media Archives | Pagina 5 di 15 | IT - Criteo](/content/it/blog/category/commerce-media/page/5/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (159 words) - [Aggiornamenti Criteo Archives | Pagina 3 di 6 | IT - Criteo](/content/it/blog/category/criteo-updates/page/3/index.html): 264/5000Al Criteo, la vita è piena di energia contagiosa, duro lavoro, passione e occasionali gare di scooter. Tutto ciò che facciamo è guidato dalla nostra fame di riuscire e alimentata da un po 'di follia. Leggi la nostra community globale di sfidanti, go-getter e innovatori. (627 words) - [Arquivo de Aquisição de Clientes | Página 4 de 4 | BR - Criteo.com](/content/br/tag/solution/customer-acquisition/page/4/index.html) (642 words) - [AI 및 혁신 Archives | KR - Criteo](/content/kr/tag/topic/ai-innovation/index.html) (256 words) - [Ad Tech Archives | Pagina 2 di 6 | IT - Criteo](/content/it/blog/category/ad-tech/page/2/index.html) (57 words) - [retail-media Archives | KR - Criteo](/content/kr/blog/category/retail-media/index.html) (504 words) - [Commerce Media Archives | Pagina 3 di 15 | IT - Criteo](/content/it/blog/category/commerce-media/page/3/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (177 words) - [Nouveautés Criteo Archives | Page 5 sur 6 | FR - Criteo.com](/content/fr/blog/category/criteo-updates/page/5/index.html): En savoir plus sur la culture de Criteo. (334 words) - [Tendencias e insights Archives | ES - Criteo](/content/es/blog/category/trends-insights/index.html) (171 words) - [数据与趋势 Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/topic/data-and-trends/page/2/index.html) (62 words) - [커머스 미디어(Commerce Media) Archives | KR - Criteo](/content/kr/blog/category/commerce-media/index.html): 리테일과 커머스는 빠르게 변화하고 있습니다. 모바일과 가상현실(VR) 및 증강현실(AR) 기술이 물리적 커머스 환경을 변화시키고 있는 가운데, 고객 데이터와 각 터치포인트에서의 경험을 연결하는 것이 이커머스의 핵심으로 부각되고 있습니다. 경쟁에서 앞서가는데 도움을 주는 인터뷰, 트렌드, 전략들을 소개합니다. (126 words) - [Performance Media | Page 3 of 5 | Criteo](/content/blog/category/performance-media/page/3/index.html) (374 words) - [Temporada alta de compras archivos | ES - Criteo](/content/es/tag/topic/holiday-festive-season/index.html) (699 words) - [Nouveautés Criteo Archives | Page 3 sur 6 | FR - Criteo.com](/content/fr/blog/category/criteo-updates/page/3/index.html): En savoir plus sur la culture de Criteo. (760 words) - [Nouveautés Criteo Archives | Page 2 sur 6 | FR - Criteo.com](/content/fr/blog/category/criteo-updates/page/2/index.html): En savoir plus sur la culture de Criteo. (778 words) - [Datos propios archivos | ES - Criteo](/content/es/tag/topic/first-party-data/index.html) (666 words) - [Performance Media | Page 4 of 5 | Criteo](/content/blog/category/performance-media/page/4/index.html) (36 words) - [Performance Media | Page 5 of 5 | Criteo](/content/blog/category/performance-media/page/5/index.html) (307 words) - [go Archives | KR - Criteo](/content/kr/blog/category/go/index.html) (351 words) - [データとトレンド アーカイブ | ページ 3 / 3 | JP - Criteo.com](/content/jp/tag/topic/data-and-trends/page/3/index.html) (120 words) - [Performance Media | Page 2 of 5 | Criteo](/content/blog/category/performance-media/page/2/index.html) (511 words) - [データとトレンド アーカイブ | ページ 2 / 3 | JP - Criteo.com](/content/jp/tag/topic/data-and-trends/page/2/index.html) (77 words) - [Retail Media | Page 2 of 2 | Criteo](/content/blog/category/retail-media/page/2/index.html) (583 words) - [Adtech archivos | ES - Criteo](/content/es/tag/topic/ad-tech/index.html) (651 words) - [Commerce media Archives | ES - Criteo](/content/es/blog/category/commerce-media/index.html): Retail & ecommerce están viéndose inmersos en una rápida transformación. Las tecnologías mobile, virtual y de realidad aumentada están cambiando el panorama del comercio físico. Por su parte, el ecommerce se basa cada vez más en los datos sobre los compradores y en conectar experiencias en cada uno de los puntos de contacto. Consulta, a continuación, las entrevistas, tendencias y estrategias que pueden ayudarte a marcar la diferencia. (427 words) - [リテーラー アーカイブ | JP - Criteo.com](/content/jp/tag/business/retailer/index.html) (60 words) - [Ad tech Archives | ES - Criteo](/content/es/blog/category/ad-tech/index.html): ¿Eres una pequeña empresa y quieres construir tu marca online y crear campañas publicitarias que atraigan a la audiencia adecuada y realmente ofrezcan resultados? (941 words) - [Ann Pyle, Author at CN - Criteo - Page 2 of 2](/content/cn/blog/author/annpyle/page/2/index.html) (87 words) - [Commerce Media | Page 4 of 15 | Criteo](/content/blog/category/commerce-media/page/4/index.html): Retail & ecommerce are rapidly transforming. Ecommerce is becoming all about shopper data and connecting experiences at each touchpoint. Here are the interviews, trends, and strategies that can help you stay ahead of the curve. (705 words) - [Black Friday archivos | ES - Criteo](/content/es/tag/topic/black-friday/index.html) (700 words) - [Архивы Данные и тренды | RU - Criteo.com](/content/ru/tag/topic/data-and-trends/index.html) (49 words) - [家電製品 アーカイブ | JP - Criteo.com](/content/jp/tag/industry/consumer-electronics/index.html) (72 words) - [Elettronica di consumo Archivi | IT - Criteo](/content/it/tag/industry/consumer-electronics/index.html) (13 words) - [Архивы Бытовая электроника | RU - Criteo.com](/content/ru/tag/industry/consumer-electronics/index.html) (554 words) - [Electrónica de consumo archivos | ES - Criteo](/content/es/tag/industry/consumer-electronics/index.html) (678 words) - [消费电子产品 Archives - CN - Criteo](/content/cn/tag/industry/consumer-electronics/index.html) (59 words) - [Unterhaltungselektronik Archive | DE - Criteo.com](/content/de/tag/industry/consumer-electronics/index.html) (533 words) - [GO Archives | Page 2 of 3 | Criteo](/content/tag/solution/go/page/2/index.html): GO campaigns and Criteo GO (63 words) - [AI & Innovation Archives | Page 2 of 2 | Criteo](/content/tag/topic/ai-innovation/page/2/index.html) (103 words) - [Consumer Electronics Archives | Page 2 of 2 | Criteo](/content/tag/industry/consumer-electronics/page/2/index.html) (575 words) - [First Party Data Archives | Page 2 of 2 | Criteo](/content/tag/topic/first-party-data/page/2/index.html) (416 words) - [Enterprise Archives | Page 3 of 4 | Criteo](/content/tag/business/enterprise/page/3/index.html) (579 words) - [Arquivo de Eletrônicos | BR - Criteo.com](/content/br/tag/industry/consumer-electronics/index.html) (616 words) - [GO Archives | Page 3 of 3 | Criteo](/content/tag/solution/go/page/3/index.html): GO campaigns and Criteo GO (73 words) - [Commerce Media | Page 3 of 15 | Criteo](/content/blog/category/commerce-media/page/3/index.html): Retail & ecommerce are rapidly transforming. Ecommerce is becoming all about shopper data and connecting experiences at each touchpoint. Here are the interviews, trends, and strategies that can help you stay ahead of the curve. (273 words) - [Commerce Media | Page 5 of 15 | Criteo](/content/blog/category/commerce-media/page/5/index.html): Retail & ecommerce are rapidly transforming. Ecommerce is becoming all about shopper data and connecting experiences at each touchpoint. Here are the interviews, trends, and strategies that can help you stay ahead of the curve. (143 words) - [Commerce Media | Page 2 of 15 | Criteo](/content/blog/category/commerce-media/page/2/index.html): Retail & ecommerce are rapidly transforming. Ecommerce is becoming all about shopper data and connecting experiences at each touchpoint. Here are the interviews, trends, and strategies that can help you stay ahead of the curve. (516 words) - [Enterprise Archives | Page 4 of 4 | Criteo](/content/tag/business/enterprise/page/4/index.html) (520 words) - [Adtech Archives | Page 6 of 7 | Criteo](/content/tag/topic/ad-tech/page/6/index.html) (127 words) - [Adtech Archives | Page 7 of 7 | Criteo](/content/tag/topic/ad-tech/page/7/index.html) (314 words) - [제휴매체사 Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/business/publisher/page/2/index.html) (308 words) - [Retail Media Archives | Page 6 of 9 | Criteo](/content/tag/solution/retail-media/page/6/index.html) (598 words) - [Retail Media Archives | Page 7 of 9 | Criteo](/content/tag/solution/retail-media/page/7/index.html) (640 words) - [ロブ・テイラー, Author at JP - Criteo.com | ページ 2 / 2](/content/jp/blog/author/robtaylor/page/2/index.html) (67 words) - [零售媒体 Archives - Page 2 of 2 - CN - Criteo](/content/cn/tag/solution/retail-media/page/2/index.html) (53 words) - [Agency Archives | Page 6 of 6 | Criteo](/content/tag/business/agency/page/6/index.html) (490 words) - [Retail Media archivos | Página 2 de 2 | ES - Criteo](/content/es/tag/solution/retail-media/page/2/index.html) (682 words) - [Media Owner Archives | Page 3 of 3 | Criteo](/content/tag/business/media-owner/page/3/index.html) (583 words) - [Monetization for Publishers | Page 2 of 2 | Criteo](/content/blog/category/monetization-for-publishers/page/2/index.html) (492 words) - [공급 솔루션 Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/solution/supply-solutions/page/2/index.html) (29 words) - [commerce-ai Archives | Page 2 of 2 | KR - Criteo](/content/kr/blog/category/commerce-ai/page/2/index.html) (484 words) - [Media Owner Archives | Page 2 of 3 | Criteo](/content/tag/business/media-owner/page/2/index.html) (593 words) - [Arquivo de Dados e tendências | Página 2 de 3 | BR - Criteo.com](/content/br/tag/topic/data-and-trends/page/2/index.html) (158 words) - [Atualizações da Criteo Archives| Página 4 de 12 | BR - Criteo.com](/content/br/blog/category/criteo-updates/page/4/index.html) (143 words) - [커머스 그리드(Commerce Grid) Archives | Page 3 of 3 | KR - Criteo](/content/kr/tag/platform/commerce-grid/page/3/index.html) (407 words) - [Commerce Max Archives | Page 6 of 7 | Criteo](/content/tag/platform/commerce-max/page/6/index.html) (256 words) - [Commerce Max Archives | Page 7 of 7 | Criteo](/content/tag/platform/commerce-max/page/7/index.html) (456 words) - [Atualizações da Criteo Archives| Página 2 de 12 | BR - Criteo.com](/content/br/blog/category/criteo-updates/page/2/index.html) (788 words) - [Atualizações da Criteo Archives| Página 3 de 12 | BR - Criteo.com](/content/br/blog/category/criteo-updates/page/3/index.html) (129 words) - [커머스 그리드(Commerce Grid) Archives | Page 2 of 3 | KR - Criteo](/content/kr/tag/platform/commerce-grid/page/2/index.html) (71 words) - [Atualizações da Criteo Archives| Página 5 de 12 | BR - Criteo.com](/content/br/blog/category/criteo-updates/page/5/index.html) (123 words) - [리테일 미디어 Archives | Page 2 of 4 | KR - Criteo](/content/kr/tag/solution/retail-media/page/2/index.html) (362 words) - [Arquivo de Dados e tendências | Página 3 de 3 | BR - Criteo.com](/content/br/tag/topic/data-and-trends/page/3/index.html) (61 words) - [리테일 미디어 Archives | Page 4 of 4 | KR - Criteo](/content/kr/tag/solution/retail-media/page/4/index.html) (404 words) - [리테일 미디어 Archives | Page 3 of 4 | KR - Criteo](/content/kr/tag/solution/retail-media/page/3/index.html) (306 words) - [Criteo Updates | Page 6 of 14 | Criteo](/content/blog/category/criteo-updates/page/6/index.html) (387 words) - [Arquivo de First party data | Página 2 de 2 | BR - Criteo.com](/content/br/tag/topic/first-party-data/page/2/index.html) (658 words) - [Commerce Media Archives | Página 2 de 2 | BR - Criteo.com](/content/br/blog/category/commerce-media/page/2/index.html) (95 words) - [Criteo Updates | Page 7 of 14 | Criteo](/content/blog/category/criteo-updates/page/7/index.html) (577 words) - [Elizabeth Kim, Author at KR - Criteo | Page 4 of 4](/content/kr/blog/author/elizabeth/page/4/index.html) (554 words) - [Нола Соломон, Author at RU - Criteo.com](/content/ru/blog/author/nolasolomon/index.html) (109 words) - [ノラ・ソロモン, Author at JP - Criteo.com](/content/jp/blog/author/nolasolomon/index.html) (89 words) - [Lucile Roose, Author at RU - Criteo.com](/content/ru/blog/author/lucile/index.html) (628 words) - [Lucile Roose, Author at BR - Criteo.com](/content/br/blog/author/lucile/index.html) (719 words) - [Ad Tech(애드 테크) Archives | Page 2 of 10 | KR - Criteo](/content/kr/blog/category/ad-tech/page/2/index.html) (602 words) - [Lucile Roose, Author at FR - Criteo.com](/content/fr/blog/author/lucile/index.html) (71 words) - [Lucile Roose, Author at ES - Criteo](/content/es/blog/author/lucile/index.html) (829 words) - [Nola Solomon, Author at CN - Criteo](/content/cn/blog/author/nolasolomon/index.html) (80 words) - [Nola Solomon, Author at IT - Criteo](/content/it/blog/author/nolasolomon/index.html) (751 words) - [Ann Pyle, Author at DE - Criteo.com | Seite 2 von 2](/content/de/blog/author/annpyle/page/2/index.html) (490 words) - [Arquivo de Outros | BR - Criteo.com](/content/br/tag/topic/other/index.html) (344 words) - [Nola Solomon, Author at KR - Criteo](/content/kr/blog/author/nolasolomon/index.html) (109 words) - [Lucile Roose, Author at IT - Criteo](/content/it/blog/author/lucile/index.html) (652 words) - [이벤트 Archives | KR - Criteo](/content/kr/tag/topic/events/index.html) (528 words) - [Romain Lerallut, Author at JP - Criteo.com](/content/jp/blog/author/romainlerallut/index.html) (68 words) - [Altro Archivi | IT - Criteo](/content/it/tag/topic/other/index.html) (678 words) - [Lucile Roose, Author at JP - Criteo.com](/content/jp/blog/author/lucile/index.html) (35 words) - [Lucile Roose, Author at CN - Criteo](/content/cn/blog/author/lucile/index.html) (69 words) - [Nola Solomon, Author at Criteo](/content/blog/author/nolasolomon/index.html) (471 words) - [Nola Solomon, Author at BR - Criteo.com](/content/br/blog/author/nolasolomon/index.html) (775 words) - [대기업 Archives | Page 4 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/4/index.html) (462 words) - [대기업 Archives | Page 2 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/2/index.html) (462 words) - [Événements Archives | FR - Criteo.com](/content/fr/tag/topic/events/index.html) (662 words) - [Nola Solomon, Author at FR - Criteo.com](/content/fr/blog/author/nolasolomon/index.html) (119 words) - [Nola Solomon, Author at ES - Criteo](/content/es/blog/author/nolasolomon/index.html) (138 words) - [Romain Lerallut, Author at KR - Criteo](/content/kr/blog/author/romainlerallut/index.html) (82 words) - [대기업 Archives | Page 3 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/3/index.html) (467 words) - [Lucile Roose, Author at KR - Criteo](/content/kr/blog/author/lucile/index.html) (114 words) - [Romain Lerallut, Author at IT - Criteo](/content/it/blog/author/romainlerallut/index.html) (674 words) - [Eventi Archivi | IT - Criteo](/content/it/tag/topic/events/index.html) (618 words) - [뷰티 및 건강 Archives | KR - Criteo](/content/kr/tag/industry/beauty-wellness/index.html) (565 words) - [Romain Lerallut, Author at CN - Criteo](/content/cn/blog/author/romainlerallut/index.html) (144 words) - [데이터 및 추세 Archives | Page 2 of 3 | KR - Criteo](/content/kr/tag/topic/data-and-trends/page/2/index.html) (117 words) - [Eventos archivos | ES - Criteo](/content/es/tag/topic/events/index.html) (698 words) - [Архивы События | RU - Criteo.com](/content/ru/tag/topic/events/index.html) (534 words) - [미디어 소유자 Archives | KR - Criteo](/content/kr/tag/business/media-owner/index.html) (440 words) - [Commerce Grid Archive | Seite 2 von 2 | DE - Criteo.com](/content/de/tag/platform/commerce-grid/page/2/index.html) (534 words) - [Elizabeth Kim, Author at KR - Criteo | Page 2 of 4](/content/kr/blog/author/elizabeth/page/2/index.html) (609 words) - [Kundengewinnung Archive | Seite 3 von 3 | DE - Criteo.com](/content/de/tag/solution/customer-acquisition/page/3/index.html) (617 words) - [Romain Lerallut, Author at BR - Criteo.com](/content/br/blog/author/romainlerallut/index.html) (127 words) - [イベント アーカイブ | JP - Criteo.com](/content/jp/tag/topic/events/index.html) (95 words) - [Trends & Insights Archives | Seite 3 von 10 | DE - Criteo.com](/content/de/blog/category/trends-insights/page/3/index.html): Daten sind alles. Hier erfahrt ihr warum. (577 words) - [카르멘 챈(Carmen Chan), Author at KR - Criteo](/content/kr/blog/author/carmenchan/index.html) (62 words) - [대기업 Archives | Page 5 of 8 | KR - Criteo](/content/kr/tag/business/enterprise/page/5/index.html) (498 words) - [Kundengewinnung Archive | Seite 2 von 3 | DE - Criteo.com](/content/de/tag/solution/customer-acquisition/page/2/index.html) (427 words) - [Zielgruppen Archive | Seite 2 von 2 | DE - Criteo.com](/content/de/tag/solution/audiences/page/2/index.html) (487 words) - [supply-packaging Archive | DE - Criteo.com](/content/de/tag/technology/supply-packaging/index.html) (598 words) - [Arquivo de Eventos | BR - Criteo.com](/content/br/tag/topic/events/index.html) (614 words) - [Arquivo de Atualizações da empresa | BR - Criteo.com](/content/br/tag/topic/company-updates/index.html) (67 words) - [Events Archives | Criteo](/content/tag/topic/events/index.html) (318 words) - [Ad Tech(애드 테크) Archives | Page 3 of 10 | KR - Criteo](/content/kr/blog/category/ad-tech/page/3/index.html) (507 words) - [Romain Lerallut, Author at RU - Criteo.com](/content/ru/blog/author/romainlerallut/index.html) (475 words) - [Romain Lerallut, Author at FR - Criteo.com](/content/fr/blog/author/romainlerallut/index.html) (737 words) - [performance-media Archives | KR - Criteo](/content/kr/blog/category/performance-media/index.html) (425 words) - [Ad Tech(애드 테크) Archives | Page 4 of 10 | KR - Criteo](/content/kr/blog/category/ad-tech/page/4/index.html) (109 words) - [리테일러 Archives | KR - Criteo](/content/kr/tag/business/retailer/index.html) (454 words) - [数字营销 Archives - Page 2 of 3 - CN - Criteo](/content/cn/blog/category/digital-marketing/page/2/index.html) (67 words) - [리테일 미디어 Archives | Page 2 of 5 | KR - Criteo](/content/kr/tag/business/retail-media/page/2/index.html) (8 words) - [리테일 미디어 Archives | Page 3 of 5 | KR - Criteo](/content/kr/tag/business/retail-media/page/3/index.html) (85 words) - [Retail Media Archive | Seite 2 von 2 | DE - Criteo.com](/content/de/tag/business/retail-media/page/2/index.html) (502 words) - [Data Owner Archive | DE - Criteo.com](/content/de/tag/business/data-owner/index.html) (627 words) - [Trends & Insights Archives | Seite 2 von 10 | DE - Criteo.com](/content/de/blog/category/trends-insights/page/2/index.html): Daten sind alles. Hier erfahrt ihr warum. (129 words) - [Supply Solutions アーカイブ | JP - Criteo.com](/content/jp/tag/solution/supply-solutions/index.html) (79 words) - [광고주 Archives | KR - Criteo](/content/kr/tag/business/advertiser/index.html) (347 words) - [Brendan McCarthy, Author at CN - Criteo](/content/cn/blog/author/brendanmccarthy/index.html) (79 words) - [기타 Archives | KR - Criteo](/content/kr/tag/industry/other/index.html) (505 words) - [Brendan McCarthy, Author at BR - Criteo.com](/content/br/blog/author/brendanmccarthy/index.html) (128 words) - [Elizabeth Kim, Author at DE - Criteo.com | Seite 2 von 2](/content/de/blog/author/elizabeth/page/2/index.html) (179 words) - [Blaise Lucey, Author at FR - Criteo.com](/content/fr/blog/author/blaise/index.html) (706 words) - [브랜든 맥카시 Brendan McCarthy, Author at KR - Criteo](/content/kr/blog/author/brendanmccarthy/index.html) (544 words) - [Videowerbung Archive | DE - Criteo.com](/content/de/tag/solution/video-advertising/index.html) (516 words) - [리테일 미디어 Archives | Page 5 of 5 | KR - Criteo](/content/kr/tag/business/retail-media/page/5/index.html) (5 words) - [First-Party Daten Archive | DE - Criteo.com](/content/de/tag/topic/first-party-data/index.html) (584 words) - [Commerce Media Archives | Seite 4 von 16 | DE - Criteo.com](/content/de/blog/category/commerce-media/page/4/index.html): Im E-Commerce geht es immer mehr um Käuferdaten – und wie man die Erfahrungen an allen Touchpoints effizient miteinander verknüpft. (732 words) - [셰리 스미스(SHERRY SMITH), Author at KR - Criteo](/content/kr/blog/author/sherrysmith/index.html) (130 words) - [数字营销 Archives - Page 3 of 3 - CN - Criteo](/content/cn/blog/category/digital-marketing/page/3/index.html) (60 words) - [Video Advertising Archives | Page 2 of 3 | Criteo](/content/tag/solution/video-advertising/page/2/index.html) (527 words) - [Dynamic Retargeting Archive | DE - Criteo.com](/content/de/tag/solution/dynamic-retargeting/index.html) (8 words) - [David Fox, Author at DE - Criteo.com](/content/de/blog/author/davidfox/index.html) (144 words) - [Content für Führungskräfte Archive | DE - Criteo.com](/content/de/tag/topic/executive-content/index.html) (39 words) - [Ludovic Leforestier, Author at DE - Criteo.com](/content/de/blog/author/ludovic/index.html): Ludovic Forestier, analista, appassionato di tecnologia, lavora per il futuro di Criteo come global influencer impegnato. (79 words) - [Commerce Media Archives | Seite 3 von 16 | DE - Criteo.com](/content/de/blog/category/commerce-media/page/3/index.html): Im E-Commerce geht es immer mehr um Käuferdaten – und wie man die Erfahrungen an allen Touchpoints effizient miteinander verknüpft. (126 words) - [홀리데이 시즌 Archives | Page 2 of 2 | KR - Criteo](/content/kr/tag/topic/holiday-festive-season/page/2/index.html) (29 words) - [Joe Meehan, Author at KR - Criteo](/content/kr/blog/author/joemeehan/index.html): 크리테오의 커머스 서플라이 총괄 책임자인 조 미한(Joe Meehan)은 기업의 글로벌 공급 전략을 추진하여 미디어 소유자, 대행사 및 리테일러가 퍼스트파티 데이터와 선별된 인벤토리를 통해 수익을 극대화하고 500억 달러 규모의 시장에서 커머스 미디어의 기회를 창출할 수 있도록 지원합니다. (53 words) - [식음료 Archives | KR - Criteo](/content/kr/tag/industry/food-and-drinks/index.html) (30 words) - [Shailendra Pandey, Author at RU - Criteo.com](/content/ru/blog/author/shailendra/index.html) (537 words) - [動画広告 アーカイブ | JP - Criteo.com](/content/jp/tag/solution/video-advertising/index.html) (59 words) - [Blaise Lucey, Author at Criteo | Page 3 of 3](/content/blog/author/blaise/page/3/index.html) (493 words) - [supply-packaging アーカイブ | JP - Criteo.com](/content/jp/tag/technology/supply-packaging/index.html) (67 words) - [Todd Parsons, Author at DE - Criteo.com](/content/de/blog/author/toddparsons/index.html) (184 words) - [Sandra Moraes, Author at BR - Criteo.com](/content/br/blog/author/sandra/index.html): Sandra Moraes tem mais de 20 anos de experiência em vendas de alta performance e business intelligence em ambiente digital, atuando em empresas como UOL, Microsoft, Yahoo, OgilvyOne e HookLogic, empresa pioneira em Retail Media adquirida pela Criteo em 2016. Nos últimos 8 anos, ela se dedicou a construir e fortalecer relacionamentos com marcas globais parceiras da Criteo na América Latina. (471 words) - [Lindsey Sacco, Author at DE - Criteo.com](/content/de/blog/author/lindseysacco/index.html) (77 words) - [Архивы Пакеты инвентаря | RU - Criteo.com](/content/ru/tag/technology/supply-packaging/index.html) (449 words) - [Архивы Агентства | RU - Criteo.com](/content/ru/tag/business/agency/index.html) (146 words) - [Blaise Lucey, Author at RU - Criteo.com](/content/ru/blog/author/blaise/index.html) (529 words) - [Blaise Lucey, Author at JP - Criteo.com](/content/jp/blog/author/blaise/index.html) (41 words) - [Архивы Паблишер | RU - Criteo.com](/content/ru/tag/business/publisher/index.html) (537 words) - [Blaise Lucey, Author at IT - Criteo](/content/it/blog/author/blaise/index.html) (303 words) - [Архивы Крупный бизнес | RU - Criteo.com](/content/ru/tag/business/enterprise/index.html) (518 words) - [Flavian Vasile, Author at Criteo](/content/blog/author/flavianvasile/index.html) (100 words) - [Arquivo de supply-packaging | BR - Criteo.com](/content/br/tag/technology/supply-packaging/index.html) (230 words) - [Michael Greene, Author at IT - Criteo](/content/it/blog/author/mgreene/index.html) (699 words) - [Predictive Bidding Archive | DE - Criteo.com](/content/de/tag/technology/predictive-bidding/index.html) (236 words) - [Michael Greene, Author at CN - Criteo](/content/cn/blog/author/mgreene/index.html) (55 words) - [Contextual Advertising Archives | Page 2 of 2 | Criteo](/content/tag/solution/contextual-advertising/page/2/index.html) (477 words) - [Arquivo de Curation | BR - Criteo.com](/content/br/tag/technology/curation/index.html) (75 words) - [Michael Greene, Author at FR - Criteo.com](/content/fr/blog/author/mgreene/index.html) (813 words) - [Архивы Программатик | RU - Criteo.com](/content/ru/tag/topic/programmatic/index.html) (462 words) - [Kemal Moktari, Author at DE - Criteo.com](/content/de/blog/author/kemal/index.html): Kemal is the Senior Director of Analytics overseeing Criteo’s Publisher Business Development. He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. 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Now an integral member of Criteo's Insights and Analytics team, he is passionate about turning on-site observations as well as core Criteo data into relevant e-commerce insights for advertisers. 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He is responsible for monitoring and optimizing our publisher performance across the 3 regions. Kemal joined Criteo in 2010 in the data team in charge of advertiser campaigns optimizations and created our Global Crisis management Organization. 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[Архивы Новости компании | RU - Criteo.com](/content/ru/tag/topic/company-updates/index.html) (541 words) - [Other Archives | Page 2 of 2 | Criteo](/content/tag/topic/other/page/2/index.html) (114 words) - [中小企業 アーカイブ | JP - Criteo.com](/content/jp/tag/business/small-and-medium/index.html) (65 words) - [Joshua Koran, Author at IT - Criteo](/content/it/blog/author/joshuakoran/index.html) (827 words) - [Joshua Koran, Author at CN - Criteo](/content/cn/blog/author/joshuakoran/index.html) (141 words) - [Michelle Pruett, Author at DE - Criteo.com](/content/de/blog/author/michelle/index.html) (608 words) - [Michelle Pruett, Author at RU - Criteo.com](/content/ru/blog/author/michelle/index.html) (598 words) - [Brian Gleason, Author at ES - Criteo](/content/es/blog/author/briangleason/index.html) (698 words) - [Other Archives | Criteo](/content/tag/topic/other/index.html) (433 words) - [Brian Gleason, Author at IT - Criteo](/content/it/blog/author/briangleason/index.html) (670 words) - [Joshua Koran, Author at Criteo](/content/blog/author/joshuakoran/index.html) (441 words) - [Архивы Собственные данные | RU - Criteo.com](/content/ru/tag/topic/first-party-data/index.html) (478 words) - [Programmatic & Ad Tech Insights by Todd Parsons | Criteo Blog](/content/ru/blog/author/toddparsons/index.html): Discover Todd Parsons’ latest Criteo Blog posts on programmatic marketing, consumer identity and ad tech innovation (181 words) - [Архивы Видеореклама | RU - Criteo.com](/content/ru/tag/solution/video-advertising/index.html) (528 words) - [Michelle Pruett, Author at KR - Criteo](/content/kr/blog/author/michelle/index.html) (504 words) - [Brian Gleason, Author at JP - Criteo.com](/content/jp/blog/author/briangleason/index.html) (83 words) - [Архивы Addressability | RU - Criteo.com](/content/ru/tag/topic/addressability/index.html) (572 words) - [Joshua Koran, Author at ES - Criteo](/content/es/blog/author/joshuakoran/index.html) (845 words) - [Michelle Pruett, Author at Criteo | Page 5 of 10](/content/blog/author/michelle/page/5/index.html) (476 words) - [Michelle Pruett, Author at JP - 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[Commerce Growth Archivi | Pagina 5 di 7 | IT - Criteo](/content/it/tag/platform/commerce-growth/page/5/index.html) (19 words) - [Архивы Путешествия | RU - Criteo.com](/content/ru/tag/industry/travel/index.html) (490 words) - [Commerce Growth Archive | Seite 3 von 6 | DE - Criteo.com](/content/de/tag/platform/commerce-growth/page/3/index.html) (43 words) - [Commerce Growth Archive | Seite 2 von 6 | DE - Criteo.com](/content/de/tag/platform/commerce-growth/page/2/index.html) (70 words) - [Travel Archivi | IT - Criteo](/content/it/tag/industry/travel/index.html) (720 words) - [Research Archives - Criteo AI Lab](/content/ailab/category/research/index.html) (230 words) - [여행 Archives | KR - Criteo](/content/kr/tag/industry/travel/index.html) (12 words) - [Criteo の最新情報 Archives | ページ 5 / 16 | JP - Criteo.com](/content/jp/blog/category/criteo-updates/page/5/index.html) (37 words) - [Архивы Прогнозирование ставок | RU - Criteo.com](/content/ru/tag/technology/predictive-bidding/index.html) (558 words) - 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[Other Archives | Page 5 of 6 | Criteo](/content/tag/industry/other/page/5/index.html) (282 words) - [Sherry Smith, Author at IT - Criteo](/content/it/blog/author/sherrysmith/index.html) (532 words) - [Industry Report Archives | Page 3 of 3 | Criteo](/content/tag/format/industry-report/page/3/index.html) (507 words) - [Arquivo de Product Recommendations | BR - Criteo.com](/content/br/tag/technology/product-recommendations/index.html) (600 words) - [AI Engine Archives | Page 2 of 2 | Criteo](/content/tag/technology/ai-engine/page/2/index.html) (137 words) - [Predictive Bidding archivos | ES - Criteo](/content/es/tag/technology/predictive-bidding/index.html) (722 words) - [Архивы AI Engine | RU - Criteo.com](/content/ru/tag/technology/ai-engine/index.html) (551 words) - [予測入札 アーカイブ | JP - Criteo.com](/content/jp/tag/technology/predictive-bidding/index.html) (54 words) - [Product Recommendations Archivi | IT - Criteo](/content/it/tag/technology/product-recommendations/index.html) (553 words) - [Elizabeth Kim, Author at CN - Criteo - Page 2 of 3](/content/cn/blog/author/elizabeth/page/2/index.html) (63 words) - [Elizabeth Kim, Author at CN - Criteo - Page 3 of 3](/content/cn/blog/author/elizabeth/page/3/index.html) (81 words) - [企业 Archives - Page 4 of 4 - CN - Criteo](/content/cn/tag/business/enterprise/page/4/index.html) (74 words) - [企业 Archives - Page 2 of 4 - CN - Criteo](/content/cn/tag/business/enterprise/page/2/index.html) (72 words) - [Consumer Goods Archives | Page 5 of 5 | Criteo](/content/tag/industry/consumer-goods/page/5/index.html) (42 words) - [AIエンジン アーカイブ | JP - Criteo.com](/content/jp/tag/technology/ai-engine/index.html) (43 words) - [Michael Komasinski, Author at CN - Criteo](/content/cn/blog/author/michaelkomasinski/index.html) (54 words) - [Other Archives | Page 4 of 6 | Criteo](/content/tag/industry/other/page/4/index.html) (407 words) - [AI Criteo Engine archivos | ES - Criteo](/content/es/tag/technology/ai-engine/index.html) (733 words) - [动态创新优化 Archives - CN - Criteo](/content/cn/tag/technology/dynamic-creative-optimization/index.html) (75 words) - [执行内容 Archives - CN - Criteo](/content/cn/tag/topic/executive-content/index.html) (52 words) - [상품 추천 Archives | KR - Criteo](/content/kr/tag/technology/product-recommendations/index.html) (575 words) - [其他 Archives - CN - Criteo](/content/cn/tag/topic/other/index.html) (82 words) - [Webinar Archives | Page 2 of 5 | Criteo](/content/tag/format/webinar/page/2/index.html) (579 words) - [Consumer Goods Archives | Page 3 of 5 | Criteo](/content/tag/industry/consumer-goods/page/3/index.html) (357 words) - [Consumer Goods Archives | Page 2 of 5 | Criteo](/content/tag/industry/consumer-goods/page/2/index.html) (64 words) - [Архивы Товарные рекомендации | RU - Criteo.com](/content/ru/tag/technology/product-recommendations/index.html) (557 words) - [Arquivo de Predictive Bidding | BR - Criteo.com](/content/br/tag/technology/predictive-bidding/index.html) (55 words) - [受众 Archives - CN - Criteo](/content/cn/tag/solution/audiences/index.html) (75 words) - [Архивы Привлечение клиентов | RU - Criteo.com](/content/ru/tag/solution/customer-acquisition/index.html) (142 words) - [Director, EMEA Retail DTC Strategy & Strategic Accounts, Author at DE - Criteo.com](/content/de/blog/author/malinandersson/index.html) (69 words) - [Arquivo de AI Engine | BR - Criteo.com](/content/br/tag/technology/ai-engine/index.html) (7 words) - [发布商 Archives - CN - Criteo](/content/cn/tag/business/publisher/index.html) (74 words) - [신규고객 확보 Archives | Page 4 of 7 | KR - Criteo](/content/kr/tag/solution/customer-acquisition/page/4/index.html) (525 words) - [Elizabeth Kim, Author at Criteo | Page 6 of 8](/content/blog/author/elizabeth/page/6/index.html) (188 words) - [视频广告 Archives - CN - Criteo](/content/cn/tag/solution/video-advertising/index.html) (63 words) - [Архивы Удержание клиентов | RU - Criteo.com](/content/ru/tag/solution/customer-retention/index.html) (498 words) - [黑色星期五 Archives - CN - Criteo](/content/cn/tag/topic/black-friday/index.html) (51 words) - [Customer Retention Archivi | IT - Criteo](/content/it/tag/solution/customer-retention/index.html) (6 words) - [顧客のリテンション アーカイブ | JP - Criteo.com](/content/jp/tag/solution/customer-retention/index.html) (47 words) - [Page not found - CN - Criteo](/content/cn/blog/category/addressability/index.html) (63 words) - [Ad Tech Archives | Страница 4 из 5 | RU - Criteo.com](/content/ru/blog/category/ad-tech/page/4/index.html) (386 words) - [公司更新 Archives - CN - Criteo](/content/cn/tag/topic/company-updates/index.html) (75 words) - [广告信任与安全 Archives - CN - Criteo](/content/cn/tag/solution/ad-trust-and-safety/index.html) (74 words) - [中小型 Archives - CN - Criteo](/content/cn/tag/business/small-and-medium/index.html) (55 words) - [Customer Retention Archives | Page 5 of 6 | Criteo](/content/tag/solution/customer-retention/page/5/index.html) (76 words) - [Customer Acquisition Archives | Page 2 of 10 | Criteo](/content/tag/solution/customer-acquisition/page/2/index.html) (164 words) - [Retención de clientes archivos | ES - Criteo](/content/es/tag/solution/customer-retention/index.html) (660 words) - [Customer Retention Archives | Page 4 of 6 | Criteo](/content/tag/solution/customer-retention/page/4/index.html) (14 words) - [新規顧客獲得 アーカイブ | JP - Criteo.com](/content/jp/tag/solution/customer-acquisition/index.html) (62 words) - [기존고객 유지 Archives | KR - Criteo](/content/kr/tag/solution/customer-retention/index.html) (416 words) - [Customer Retention Archives | Page 3 of 6 | Criteo](/content/tag/solution/customer-retention/page/3/index.html) (529 words) - [Тенденции и инсайты Archives | RU - Criteo.com](/content/ru/blog/category/trends-insights/index.html): Почему данные на сегодняшний день – самый главный актив. (664 words) - [Arquivo de Retenção de Clientes | BR - Criteo.com](/content/br/tag/solution/customer-retention/index.html) (9 words) - [Customer Retention Archives | Page 2 of 6 | Criteo](/content/tag/solution/customer-retention/page/2/index.html) (605 words) - [신규고객 확보 Archives | KR - Criteo](/content/kr/tag/solution/customer-acquisition/index.html) (466 words) - [Page not found | Criteo](/content/blog/category/addressability/index.html) (251 words) - [Dynamic Retargeting Archives | Page 3 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/3/index.html) (77 words) - [程序化广告 Archives - CN - Criteo](/content/cn/tag/topic/programmatic/index.html) (81 words) - [Customer Acquisition Archives | Page 5 of 10 | Criteo](/content/tag/solution/customer-acquisition/page/5/index.html) (610 words) - [Dynamic Retargeting Archives | Page 5 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/5/index.html) (544 words) - [Архивы Adtech | RU - Criteo.com](/content/ru/tag/topic/ad-tech/index.html) (520 words) - [ダイナミックリターゲティング アーカイブ | JP - Criteo.com](/content/jp/tag/solution/dynamic-retargeting/index.html) (65 words) - [Arquivo de Aquisição de Clientes | Página 2 de 4 | BR - Criteo.com](/content/br/tag/solution/customer-acquisition/page/2/index.html) (84 words) - [다이나믹 리타겟팅 Archives | KR - Criteo](/content/kr/tag/solution/dynamic-retargeting/index.html) (473 words) - [프로그래매틱 Archives | KR - Criteo](/content/kr/tag/topic/programmatic/index.html) (526 words) - [Ad Tech Archives | RU - Criteo.com](/content/ru/blog/category/ad-tech/index.html) (546 words) - [Adquisición de clientes archivos | ES - Criteo](/content/es/tag/solution/customer-acquisition/index.html) (688 words) - [Customer Acquisition Archivi | IT - Criteo](/content/it/tag/solution/customer-acquisition/index.html) (561 words) - [Elizabeth Kim, Author at Criteo | Page 3 of 8](/content/blog/author/elizabeth/page/3/index.html) (186 words) - [Dynamic Retargeting Archives | Page 4 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/4/index.html) (601 words) - [ホリデー／祝祭シーズン アーカイブ | JP - Criteo.com](/content/jp/tag/topic/holiday-festive-season/index.html) (48 words) - [Trends & Insights | Page 3 of 8 | Criteo](/content/blog/category/trends-insights/page/3/index.html) (157 words) - [Elizabeth Kim, Author at ES - Criteo](/content/es/blog/author/elizabeth/index.html) (501 words) - [Aggiornamenti Criteo Archives | Pagina 2 di 6 | IT - Criteo](/content/it/blog/category/criteo-updates/page/2/index.html): 264/5000Al Criteo, la vita è piena di energia contagiosa, duro lavoro, passione e occasionali gare di scooter. Tutto ciò che facciamo è guidato dalla nostra fame di riuscire e alimentata da un po 'di follia. Leggi la nostra community globale di sfidanti, go-getter e innovatori. (394 words) - [Elizabeth Kim, Author at JP - Criteo.com](/content/jp/blog/author/elizabeth/index.html) (91 words) - [Elizabeth Kim, Author at RU - Criteo.com](/content/ru/blog/author/elizabeth/index.html) (395 words) - [Customer Acquisition Archives | Page 4 of 10 | Criteo](/content/tag/solution/customer-acquisition/page/4/index.html) (368 words) - [Elizabeth Kim, Author at Criteo | Page 5 of 8](/content/blog/author/elizabeth/page/5/index.html) (198 words) - [Elizabeth Kim, Author at Criteo | Page 2 of 8](/content/blog/author/elizabeth/page/2/index.html) (211 words) - [Elizabeth Kim, Author at IT - Criteo](/content/it/blog/author/elizabeth/index.html) (96 words) - [Новости Criteo Archives | RU - Criteo.com](/content/ru/blog/category/criteo-updates/index.html): Все, что вы хотели знать о ретаргетинге, но боялись спросить. (416 words) - [어드레서빌리티 Archives | KR - Criteo](/content/kr/blog/category/addressability/index.html) (568 words) - [Dati first-party Archivi | IT - Criteo](/content/it/tag/topic/first-party-data/index.html) (675 words) - [アドテクノロジー アーカイブ | JP - Criteo.com](/content/jp/tag/topic/ad-tech/index.html) (52 words) - [トレンドとインサイト Archives | JP - Criteo.com](/content/jp/blog/category/trends-insights/index.html): 今日や世界中で「データがすべて」である理由とは？ (54 words) - [Коммерческие медиа Archives | RU - Criteo.com](/content/ru/blog/category/commerce-media/index.html): Индустрия ритейла и ecommerce стремительно меняется. Мобильная среда, технологии виртуальной и дополненной реальности трансформируют облик офлайн коммерции, в то время как ecommerce все больше зависит от покупательских данных и интегрированного пользовательского опыта на всех каналах продвижения. Мы подготовили для вас подборку важнейших интервью, трендов и стратегий, которые помогут вам оставаться на высоте. (10 words) - [Criteo の最新情報 Archives | JP - Criteo.com](/content/jp/blog/category/criteo-updates/index.html) (38 words) - [リテールメディアによる収益化 Archives | JP - Criteo.com](/content/jp/blog/category/monetization-for-publishers/index.html) (57 words) - [Trends & Insights | Page 5 of 8 | Criteo](/content/blog/category/trends-insights/page/5/index.html) (544 words) - [ファーストパーティ・データ アーカイブ | JP - Criteo.com](/content/jp/tag/topic/first-party-data/index.html) (72 words) - [Адресованность Archives | RU - Criteo.com](/content/ru/blog/category/addressability/index.html) (428 words) - [アドレサビリティ Archives | JP - Criteo.com](/content/jp/blog/category/addressability/index.html) (86 words) - [Dynamic Retargeting Archives | Page 2 of 15 | Criteo](/content/tag/solution/dynamic-retargeting/page/2/index.html) (535 words) - [Архивы Праздничный сезон | RU - Criteo.com](/content/ru/tag/topic/holiday-festive-season/index.html) (532 words) - [Trends & Insights | Page 4 of 8 | Criteo](/content/blog/category/trends-insights/page/4/index.html) (458 words) - [Arquivo de Retargeting Dinâmico | BR - Criteo.com](/content/br/tag/solution/dynamic-retargeting/index.html) (8 words) - [コマースメディア Archives | JP - Criteo.com](/content/jp/blog/category/commerce-media/index.html): 小売業と電子商取引は、今、急速に変化しています。モバイル、仮想現実、拡張現実の技術が、現実の商取引のありかたを変えつつあります。また、買い物客のあらゆるデータが電子商取引を通じて得られるようになり、電子商取引がヒトとモノを繋ぐ重要な役割を果たすようになっています。ここでは、時代の流れを把握できるインタビュー、最新のトレンドや戦略についてご紹介します。 (48 words) - [Ad Tech Archives | Page 3 sur 9 | FR - Criteo.com](/content/fr/blog/category/ad-tech/page/3/index.html): Tout ce que vous avez toujours voulu savoir sur le marketing digital. (577 words) - [Архивы Динамический ретаргетинг | RU - Criteo.com](/content/ru/tag/solution/dynamic-retargeting/index.html) (40 words) - [Stagione delle festività Archivi | IT - Criteo](/content/it/tag/topic/holiday-festive-season/index.html) (79 words) - [performance-media Archives | JP - Criteo.com](/content/jp/blog/category/performance-media/index.html) (57 words) - [Adtech Archivi | IT - Criteo](/content/it/tag/topic/ad-tech/index.html) (709 words) - [Addressability Archives | ES - Criteo](/content/es/blog/category/addressability/index.html) (16 words) - [Tendances et insights Archives | Page 2 sur 12 | FR - Criteo.com](/content/fr/blog/category/trends-insights/page/2/index.html): Aujourd'hui, tout repose sur les données. Voilà pourquoi. (596 words) - [Ad Tech Archives | Page 5 sur 9 | FR - Criteo.com](/content/fr/blog/category/ad-tech/page/5/index.html): Tout ce que vous avez toujours voulu savoir sur le marketing digital. (136 words) - [Trends & Insights | Page 2 of 8 | Criteo](/content/blog/category/trends-insights/page/2/index.html) (301 words) - [Tendances et insights Archives | Page 5 sur 12 | FR - Criteo.com](/content/fr/blog/category/trends-insights/page/5/index.html): Aujourd'hui, tout repose sur les données. Voilà pourquoi. (141 words) - [AI & テック アーカイブ | JP - Criteo.com](/content/jp/tag/topic/ai-innovation/index.html) (71 words) - [Ad Tech Archives | Page 4 sur 9 | FR - Criteo.com](/content/fr/blog/category/ad-tech/page/4/index.html): Tout ce que vous avez toujours voulu savoir sur le marketing digital. (144 words) - [Ad Tech Archives | IT - Criteo](/content/it/blog/category/ad-tech/index.html) (633 words) - [Trend e dati Archives | IT - Criteo](/content/it/blog/category/data-trends/index.html): Tutti i motivi per cui nel mondo d’oggi i dati sono importanti. (682 words) - [年节假日购物季 Archives - CN - Criteo](/content/cn/tag/topic/holiday-festive-season/index.html) (66 words) - [Ad Tech Archives | Page 2 sur 9 | FR - Criteo.com](/content/fr/blog/category/ad-tech/page/2/index.html): Tout ce que vous avez toujours voulu savoir sur le marketing digital. (790 words) - [Aggiornamenti Criteo Archives | IT - Criteo](/content/it/blog/category/criteo-updates/index.html): 264/5000Al Criteo, la vita è piena di energia contagiosa, duro lavoro, passione e occasionali gare di scooter. Tutto ciò che facciamo è guidato dalla nostra fame di riuscire e alimentata da un po 'di follia. Leggi la nostra community globale di sfidanti, go-getter e innovatori. (618 words) - [Commerce Media Archives | IT - Criteo](/content/it/blog/category/commerce-media/index.html): Retail & ecommerce si stanno rapidamente trasformando. Il mobile e le tecnologie della realtà virtuale e aumentata stanno cambiando il panorama del commercio, mentre l’ecommerce sta diventando sempre più una questione di dati sui consumatori e di come connettere le esperienze a ogni touchpoint. Ecco testimonianze, tendenze e strategie per non trovarti impreparato. (109 words) - [Adtech Archives | Page 2 sur 2 | FR - Criteo.com](/content/fr/tag/topic/ad-tech/page/2/index.html) (433 words) - [Tendances et insights Archives | Page 3 sur 12 | FR - Criteo.com](/content/fr/blog/category/trends-insights/page/3/index.html): Aujourd'hui, tout repose sur les données. Voilà pourquoi. (146 words) - [プライバシー アーカイブ | JP - Criteo.com](/content/jp/tag/topic/privacy/index.html) (50 words) - [개인정보 보호 Archives | KR - Criteo](/content/kr/tag/topic/privacy/index.html) (462 words) - [Архивы Конфиденциальность | RU - Criteo.com](/content/ru/tag/topic/privacy/index.html) (538 words) - [Holiday Festive Season Archives | Page 2 of 3 | Criteo](/content/tag/topic/holiday-festive-season/page/2/index.html) (683 words) - [Privacidad archivos | ES - Criteo](/content/es/tag/topic/privacy/index.html) (747 words) - [Datenschutz & Privatsphäre Archive | DE - Criteo.com](/content/de/tag/topic/privacy/index.html) (579 words) - [広告主 アーカイブ | JP - Criteo.com](/content/jp/tag/business/advertiser/index.html) (85 words) - [Adtech Archives - CN - Criteo](/content/cn/tag/topic/ad-tech/index.html) (71 words) - [Holiday Festive Season Archives | Page 3 of 3 | Criteo](/content/tag/topic/holiday-festive-season/page/3/index.html) (246 words) - [最新资讯 Archives - CN - Criteo](/content/cn/blog/category/latest-news/index.html) (67 words) - [数据与趋势 Archives - CN - Criteo](/content/cn/tag/topic/data-and-trends/index.html) (72 words) - [プログラマティック広告 アーカイブ | JP - Criteo.com](/content/jp/tag/topic/programmatic/index.html) (62 words) - [Monetization Archives - CN - Criteo](/content/cn/blog/category/monetization/index.html) (58 words) - [Elliott Moore, Author at CN - Criteo](/content/cn/blog/author/e-moorecriteo-com/index.html) (38 words) - [Commerce media Archives - CN - Criteo](/content/cn/blog/category/commerce-media/index.html) (53 words) - [数据及趋势 Archives - CN - Criteo](/content/cn/blog/category/data-trends/index.html) (101 words) - [隐私 Archives - CN - Criteo](/content/cn/tag/topic/privacy/index.html) (93 words) - [Performance media Archives - CN - Criteo](/content/cn/blog/category/performance-media/index.html) (57 words) - [Ann Pyle, Author at JP - Criteo.com | ページ 2 / 2](/content/jp/blog/author/annpyle/page/2/index.html) (75 words) - [Commerce Media Archives | Page 3 sur 3 | FR - Criteo.com](/content/fr/blog/category/commerce-media/page/3/index.html) (96 words) - [Dati e trend Archivi | IT - Criteo](/content/it/tag/topic/data-and-trends/index.html) (103 words) - [Ann Pyle, Author at RU - Criteo.com](/content/ru/blog/author/annpyle/index.html) (556 words) - [Programmatic Archives | Page 2 of 2 | Criteo](/content/tag/topic/programmatic/page/2/index.html) (562 words) - [Commerce media Archivi | IT - Criteo](/content/it/tag/topic/commerce-media/index.html) (84 words) - [データとトレンド アーカイブ | JP - Criteo.com](/content/jp/tag/topic/data-and-trends/index.html) (62 words) - [Enterprise Archives | Page 2 of 4 | Criteo](/content/tag/business/enterprise/page/2/index.html) (262 words) - [Ann Pyle, Author at ES - Criteo](/content/es/blog/author/annpyle/index.html) (679 words) - [Ann Pyle, Author at CN - Criteo](/content/cn/blog/author/annpyle/index.html) (48 words) - [Audiences Archives | Page 2 of 7 | Criteo](/content/tag/solution/audiences/page/2/index.html) (563 words) - [Ann Pyle, Author at Criteo | Page 5 of 15](/content/blog/author/annpyle/page/5/index.html) (302 words) - [커머스 미디어 Archives | KR - Criteo](/content/kr/tag/topic/commerce-media/index.html) (78 words) - [Commerce Yield Archivi | IT - Criteo](/content/it/tag/platform/commerce-yield/index.html) (684 words) - [Commerce Media archivos | ES - Criteo](/content/es/tag/topic/commerce-media/index.html) (437 words) - [Advertiser Archives | Page 3 of 24 | Criteo](/content/tag/business/advertiser/page/3/index.html) (96 words) - [Ann Pyle, Author at Criteo | Page 3 of 15](/content/blog/author/annpyle/page/3/index.html) (734 words) - [Advertiser Archives | Page 5 of 24 | Criteo](/content/tag/business/advertiser/page/5/index.html) (574 words) - [Commerce Yield アーカイブ | JP - Criteo.com](/content/jp/tag/platform/commerce-yield/index.html) (66 words) - [Advertiser Archives | Page 4 of 24 | Criteo](/content/tag/business/advertiser/page/4/index.html) (592 words) - [Ann Pyle, Author at Criteo | Page 4 of 15](/content/blog/author/annpyle/page/4/index.html) (808 words) - [Ann Pyle, Author at Criteo | Page 2 of 15](/content/blog/author/annpyle/page/2/index.html) (282 words) - [Ann Pyle, Author at IT - Criteo](/content/it/blog/author/annpyle/index.html) (517 words) - [Beauty & Wellness Archives | Page 3 of 3 | Criteo](/content/tag/industry/beauty-wellness/page/3/index.html) (582 words) - [Retailer Archives | Page 4 of 6 | Criteo](/content/tag/business/retailer/page/4/index.html) (592 words) - [Advertiser Archives | Page 2 of 24 | Criteo](/content/tag/business/advertiser/page/2/index.html) (600 words) - [Retailer Archives | Page 5 of 6 | Criteo](/content/tag/business/retailer/page/5/index.html) (636 words) - [オーディエンス アーカイブ | JP - Criteo.com](/content/jp/tag/solution/audiences/index.html) (54 words) - [Retailer Archives | Page 2 of 6 | Criteo](/content/tag/business/retailer/page/2/index.html) (43 words) - [Small and Medium Archives | Page 2 of 5 | Criteo](/content/tag/business/small-and-medium/page/2/index.html) (524 words) - [Commerce Yield archivos | ES - Criteo](/content/es/tag/platform/commerce-yield/index.html) (334 words) - [Arquivo de Audiências | BR - Criteo.com](/content/br/tag/solution/audiences/index.html) (731 words) - [Архивы Commerce Yield | RU - Criteo.com](/content/ru/tag/platform/commerce-yield/index.html) (495 words) - [오디언스 Archives | KR - Criteo](/content/kr/tag/solution/audiences/index.html) (562 words) - [Audiences Archives | Page 3 of 7 | Criteo](/content/tag/solution/audiences/page/3/index.html) (472 words) - [Retailer Archives | Page 3 of 6 | Criteo](/content/tag/business/retailer/page/3/index.html) (331 words) - [Beauty & Wellness Archives | Page 2 of 3 | Criteo](/content/tag/industry/beauty-wellness/page/2/index.html) (533 words) - [Audiences Archives | Page 5 of 7 | Criteo](/content/tag/solution/audiences/page/5/index.html) (567 words) - [Архивы Commerce Media | RU - Criteo.com](/content/ru/tag/topic/commerce-media/index.html) (34 words) - [商业收益 Archives - CN - Criteo](/content/cn/tag/platform/commerce-yield/index.html) (74 words) - [Audiences Archives | Page 4 of 7 | Criteo](/content/tag/solution/audiences/page/4/index.html) (115 words) - [Audience Archivi | IT - Criteo](/content/it/tag/solution/audiences/index.html) (317 words) - [Commerce Yield Archives | Page 2 of 2 | Criteo](/content/tag/platform/commerce-yield/page/2/index.html) (497 words) - [Travel Archives | Page 2 of 3 | Criteo](/content/tag/industry/travel/page/2/index.html) (121 words) - [리엇 무어(Elliott Moore), Author at KR - Criteo](/content/kr/blog/author/e-moorecriteo-com/index.html) (406 words) - [Elliott Moore, Author at Criteo | Page 2 of 3](/content/blog/author/e-moorecriteo-com/page/2/index.html) (354 words) - [Elliot Moore, Author at JP - Criteo.com](/content/jp/blog/author/e-moorecriteo-com/index.html) (58 words) - [Small and Medium Archives | Page 4 of 5 | Criteo](/content/tag/business/small-and-medium/page/4/index.html) (489 words) - [Adtech Archives | Page 3 of 7 | Criteo](/content/tag/topic/ad-tech/page/3/index.html) (538 words) - [Small and Medium Archives | Page 3 of 5 | Criteo](/content/tag/business/small-and-medium/page/3/index.html) (155 words) - [커머스 일드(Commerce Yield) Archives | KR - Criteo](/content/kr/tag/platform/commerce-yield/index.html) (47 words) - [Commerce Yield Archive | DE - Criteo.com](/content/de/tag/platform/commerce-yield/index.html) (433 words) - [Small and Medium Archives | Page 5 of 5 | Criteo](/content/tag/business/small-and-medium/page/5/index.html) (658 words) - [Adtech Archives | Page 5 of 7 | Criteo](/content/tag/topic/ad-tech/page/5/index.html) (617 words) - [Adtech Archives | Page 4 of 7 | Criteo](/content/tag/topic/ad-tech/page/4/index.html) (550 words) - [Elliott Moore, Author at Criteo | Page 3 of 3](/content/blog/author/e-moorecriteo-com/page/3/index.html) (539 words) - [Adtech Archives | Page 2 of 7 | Criteo](/content/tag/topic/ad-tech/page/2/index.html) (697 words) - [Tendencias y datos archivos | ES - Criteo](/content/es/tag/topic/data-and-trends/index.html) (146 words) - [Travel Archives | Page 3 of 3 | Criteo](/content/tag/industry/travel/page/3/index.html) (407 words) - [롭 테일러(Rob Taylor), Author at KR - Criteo | Page 2 of 4](/content/kr/blog/author/robtaylor/page/2/index.html) (473 words) - [롭 테일러(Rob Taylor), Author at KR - Criteo | Page 4 of 4](/content/kr/blog/author/robtaylor/page/4/index.html) (721 words) - [롭 테일러(Rob Taylor), Author at KR - Criteo | Page 3 of 4](/content/kr/blog/author/robtaylor/page/3/index.html) (690 words) - [リテールメディア アーカイブ | JP - Criteo.com](/content/jp/tag/solution/retail-media/index.html) (87 words) - [Ann Pyle, Author at BR - Criteo.com](/content/br/blog/author/annpyle/index.html) (195 words) - [수익화 Archives | KR - Criteo](/content/kr/blog/category/monetization/index.html) (336 words) - [Retail Media Archives | Page 5 of 9 | Criteo](/content/tag/solution/retail-media/page/5/index.html) (535 words) - [ロブ・テイラー, Author at JP - Criteo.com](/content/jp/blog/author/robtaylor/index.html) (57 words) - [제휴매체사 Archives | KR - Criteo](/content/kr/tag/business/publisher/index.html) (670 words) - [공급 솔루션 Archives | KR - Criteo](/content/kr/tag/solution/supply-solutions/index.html) (105 words) - [Agency Archives | Page 3 of 6 | Criteo](/content/tag/business/agency/page/3/index.html) (549 words) - [零售媒体 Archives - CN - Criteo](/content/cn/tag/solution/retail-media/index.html) (78 words) - [Архивы Ритейл медиа | RU - Criteo.com](/content/ru/tag/solution/retail-media/index.html) (386 words) - [Retail Media Archives | Page 3 of 9 | Criteo](/content/tag/solution/retail-media/page/3/index.html) (556 words) - [Rob Taylor, Author at ES - Criteo](/content/es/blog/author/robtaylor/index.html) (624 words) - [Retail Media Archives | Page 4 of 9 | Criteo](/content/tag/solution/retail-media/page/4/index.html) (460 words) - [Agency Archives | Page 2 of 6 | Criteo](/content/tag/business/agency/page/2/index.html) (105 words) - [Agency Archives | Page 5 of 6 | Criteo](/content/tag/business/agency/page/5/index.html) (458 words) - [Agency Archives | Page 4 of 6 | Criteo](/content/tag/business/agency/page/4/index.html) (524 words) - [Retail media Archivi | IT - Criteo](/content/it/tag/solution/retail-media/index.html) (649 words) - [Retail Media Archives | Page 2 of 9 | Criteo](/content/tag/solution/retail-media/page/2/index.html) (262 words) - [Retail Media archivos | ES - Criteo](/content/es/tag/solution/retail-media/index.html) (361 words) - [Роб Тейлор, Author at RU - Criteo.com](/content/ru/blog/author/robtaylor/index.html) (589 words) - [Supply Solutions Archives | Page 2 of 2 | Criteo](/content/tag/solution/supply-solutions/page/2/index.html) (88 words) - [Rob Taylor, Author at BR - Criteo.com](/content/br/blog/author/robtaylor/index.html) (392 words) - [Page not found | RU - Criteo.com](/content/ru/blog/category/commerce-ai/index.html) (495 words) - [Rob Taylor, Author at Criteo | Page 4 of 6](/content/blog/author/robtaylor/page/4/index.html) (254 words) - [Betty Ho, Author at CN - Criteo](/content/cn/blog/author/betty/index.html) (106 words) - [Rob Taylor, Author at Criteo | Page 5 of 6](/content/blog/author/robtaylor/page/5/index.html) (139 words) - [Rob Taylor, Author at Criteo | Page 2 of 6](/content/blog/author/robtaylor/page/2/index.html) (295 words) - [Rob Taylor, Author at IT - Criteo](/content/it/blog/author/robtaylor/index.html) (649 words) - [リテールメディア アーカイブ | JP - Criteo.com](/content/jp/tag/business/retail-media/index.html) (64 words) - [Rob Taylor, Author at Criteo | Page 3 of 6](/content/blog/author/robtaylor/page/3/index.html) (255 words) - [Betty Ho, Author at BR - Criteo.com](/content/br/blog/author/betty/index.html) (578 words) - [Betty Ho, Author at RU - Criteo.com](/content/ru/blog/author/betty/index.html) (519 words) - [Betty Ho, Author at DE - Criteo.com](/content/de/blog/author/betty/index.html) (634 words) - [Betty Ho, Author at KR - Criteo](/content/kr/blog/author/betty/index.html) (684 words) - [Betty Ho, Author at Criteo | Page 2 of 9](/content/blog/author/betty/page/2/index.html) (188 words) - [Commerce Grid アーカイブ | JP - Criteo.com](/content/jp/tag/platform/commerce-grid/index.html) (98 words) - [Betty Ho, Author at ES - Criteo](/content/es/blog/author/betty/index.html) (702 words) - [Betty Ho, Author at FR - Criteo.com](/content/fr/blog/author/betty/index.html) (723 words) - [Betty Ho, Author at IT - Criteo](/content/it/blog/author/betty/index.html) (520 words) - [Betty Ho, Author at JP - Criteo.com](/content/jp/blog/author/betty/index.html) (93 words) - [Betty Ho, Author at Criteo | Page 3 of 9](/content/blog/author/betty/page/3/index.html) (392 words) - [Page not found | ES - Criteo](/content/es/blog/category/commerce-ai/index.html) (638 words) - [Betty Ho, Author at Criteo | Page 4 of 9](/content/blog/author/betty/page/4/index.html) (191 words) - [Retail Media Archives | Page 2 of 3 | Criteo](/content/tag/topic/retail-media/page/2/index.html) (586 words) - [commerce-ai Archives | KR - Criteo](/content/kr/blog/category/commerce-ai/index.html) (552 words) - [Commerce Max Archives | Page 2 of 7 | Criteo](/content/tag/platform/commerce-max/page/2/index.html) (528 words) - [Commerce Max Archives | Page 3 of 7 | Criteo](/content/tag/platform/commerce-max/page/3/index.html) (199 words) - [Retail Media Archives | Page 5 of 5 | Criteo](/content/tag/business/retail-media/page/5/index.html) (513 words) - [Commerce Grid Archives | Page 3 of 3 | Criteo](/content/tag/platform/commerce-grid/page/3/index.html) (68 words) - [Commerce Grid Archives | Page 2 of 3 | Criteo](/content/tag/platform/commerce-grid/page/2/index.html) (473 words) - [Arquivo de Commerce Grid | Página 2 de 2 | BR - Criteo.com](/content/br/tag/platform/commerce-grid/page/2/index.html) (15 words) - [Arquivo de Retail Media | BR - Criteo.com](/content/br/tag/solution/retail-media/index.html) (8 words) - [커머스 그리드(Commerce Grid) Archives | KR - Criteo](/content/kr/tag/platform/commerce-grid/index.html) (449 words) - [Michelle Pruett, Author at BR - Criteo.com](/content/br/blog/author/michelle/index.html) (585 words) - [Архивы Ритейл медиа | RU - Criteo.com](/content/ru/tag/business/retail-media/index.html) (495 words) - [Commerce Max Archives | Page 4 of 7 | Criteo](/content/tag/platform/commerce-max/page/4/index.html) (515 words) - [Retail Media Archives | Page 3 of 3 | Criteo](/content/tag/topic/retail-media/page/3/index.html) (412 words) - [Commerce Max Archives | Page 5 of 7 | Criteo](/content/tag/platform/commerce-max/page/5/index.html) (90 words) - [Commerce AI Archives | JP - Criteo.com](/content/jp/blog/category/commerce-ai/index.html) (27 words) - [Commerce Grid archivos | ES - Criteo](/content/es/tag/platform/commerce-grid/index.html) (68 words) - [Arquivo de Commerce Grid | BR - Criteo.com](/content/br/tag/platform/commerce-grid/index.html) (6 words) - [performance-media Archives | BR - Criteo.com](/content/br/blog/category/performance-media/index.html) (688 words) - [Retail Media Archives | Page 2 of 5 | Criteo](/content/tag/business/retail-media/page/2/index.html) (157 words) - [Commerce Grid Archivi | IT - Criteo](/content/it/tag/platform/commerce-grid/index.html) (669 words) - [Retail Media Archives | Page 4 of 5 | Criteo](/content/tag/business/retail-media/page/4/index.html) (414 words) - [Retail Media Archives | Page 3 of 5 | Criteo](/content/tag/business/retail-media/page/3/index.html) (257 words) - [Atualizações da Criteo Archives | BR - Criteo.com](/content/br/blog/category/criteo-updates/index.html) (693 words) - [Retail Media archivos | ES - Criteo](/content/es/tag/business/retail-media/index.html) (65 words) - [GO | Page 2 of 2 | Criteo](/content/blog/category/go/page/2/index.html): All the knowledge you need to get the most out of GO—curated in one place. (368 words) - [Arquivo de Dados e tendências | BR - Criteo.com](/content/br/tag/topic/data-and-trends/index.html) (206 words) - [Commerce AI | Page 2 of 2 | Criteo](/content/blog/category/commerce-ai/page/2/index.html) (102 words) - [리테일 미디어 Archives | KR - Criteo](/content/kr/tag/solution/retail-media/index.html) (107 words) - [Retail media Archivi | IT - Criteo](/content/it/tag/business/retail-media/index.html) (32 words) - [Commerce Media Archives | BR - Criteo.com](/content/br/blog/category/commerce-media/index.html) (7 words) - [Arquivo de First party data | BR - Criteo.com](/content/br/tag/topic/first-party-data/index.html) (64 words) - [Criteo Updates | Page 4 of 14 | Criteo](/content/blog/category/criteo-updates/page/4/index.html) (299 words) - [Addressability Archives | BR - Criteo.com](/content/br/blog/category/addressability/index.html) (65 words) - [Arquivo de Privacidade | BR - Criteo.com](/content/br/tag/topic/privacy/index.html) (684 words) - [Criteo Updates | Page 2 of 14 | Criteo](/content/blog/category/criteo-updates/page/2/index.html) (358 words) - [Criteo Updates | Page 3 of 14 | Criteo](/content/blog/category/criteo-updates/page/3/index.html) (282 words) - [Criteo Updates | Page 5 of 14 | Criteo](/content/blog/category/criteo-updates/page/5/index.html) (597 words) - [Retailer Archive | DE - Criteo.com](/content/de/tag/business/retailer/index.html) (17 words) - [Retail Media Archives | DE - Criteo.com](/content/de/blog/category/retail-media/index.html) (657 words) - [Nola Solomon, Author at DE - Criteo.com](/content/de/blog/author/nolasolomon/index.html) (115 words) - [Lucile Roose, Author at DE - Criteo.com](/content/de/blog/author/lucile/index.html) (84 words) - [Ann Pyle, Author at DE - Criteo.com](/content/de/blog/author/annpyle/index.html) (750 words) - [Elizabeth Kim, Author at KR - Criteo | Page 3 of 4](/content/kr/blog/author/elizabeth/page/3/index.html) (152 words) - [중소기업 Archives | Page 2 of 5 | KR - Criteo](/content/kr/tag/business/small-and-medium/page/2/index.html) (461 words) - [AdTech Archive | DE - Criteo.com](/content/de/tag/topic/ad-tech/index.html) (515 words) - [Trends & Insights Archives | Seite 6 von 10 | DE - Criteo.com](/content/de/blog/category/trends-insights/page/6/index.html): Daten sind alles. Hier erfahrt ihr warum. (463 words) - [퍼스트 파티 데이터 Archives | KR - Criteo](/content/kr/tag/topic/first-party-data/index.html) (8 words) - [Matt Dicecca, Author at KR - Criteo](/content/kr/blog/author/matthew/index.html) (566 words) - [Adressierbarkeit Archives | DE - Criteo.com](/content/de/blog/category/addressability/index.html) (128 words) - [Matt Dicecca, Author at IT - Criteo](/content/it/blog/author/matthew/index.html) (127 words) - [Publisher Archive | DE - Criteo.com](/content/de/tag/business/publisher/index.html) (483 words) - [Monetarisierung Archives | DE - Criteo.com](/content/de/blog/category/monetization/index.html) (435 words) - [Matt Dicecca, Author at JP - Criteo.com](/content/jp/blog/author/matthew/index.html) (41 words) - [중소기업 Archives | KR - Criteo](/content/kr/tag/business/small-and-medium/index.html) (606 words) - [Flavian Vasile, Author at JP - Criteo.com](/content/jp/blog/author/flavianvasile/index.html) (79 words) - [Matt Dicecca, Author at ES - Criteo](/content/es/blog/author/matthew/index.html) (702 words) - [Flavian Vasile, Author at ES - Criteo](/content/es/blog/author/flavianvasile/index.html) (648 words) - [Matt Dicecca, Author at CN - Criteo](/content/cn/blog/author/matthew/index.html) (66 words) - [Romain Lerallut, Author at DE - Criteo.com](/content/de/blog/author/romainlerallut/index.html) (103 words) - [Flavian Vasile, Author at FR - Criteo.com](/content/fr/blog/author/flavianvasile/index.html) (774 words) - [Matt Dicecca, Author at BR - Criteo.com](/content/br/blog/author/matthew/index.html) (134 words) - [Flavian Vasile, Author at CN - Criteo](/content/cn/blog/author/flavianvasile/index.html) (64 words) - [Trends & Insights Archives | Seite 7 von 10 | DE - Criteo.com](/content/de/blog/category/trends-insights/page/7/index.html): Daten sind alles. Hier erfahrt ihr warum. (145 words) - [Rob Taylor, Author at DE - Criteo.com](/content/de/blog/author/robtaylor/index.html) (707 words) - [대기업 Archives | KR - Criteo](/content/kr/tag/business/enterprise/index.html) (470 words) - [Verschiedenes Archives | DE - Criteo.com](/content/de/blog/category/uncategorized/index.html): Hier findet ihr Blog-Artikel zu einer Vielfalt von Themen. (520 words) - [Events Archive | DE - Criteo.com](/content/de/tag/topic/events/index.html) (529 words) - [Elizabeth Kim, Author at KR - Criteo](/content/kr/blog/author/elizabeth/index.html) (479 words) - [Ad Tech(애드 테크) Archives | KR - Criteo](/content/kr/blog/category/ad-tech/index.html) (63 words) - [Agentur Archive | DE - Criteo.com](/content/de/tag/business/agency/index.html) (379 words) - [Flavian Vasile, Author at BR - Criteo.com](/content/br/blog/author/flavianvasile/index.html) (697 words) - [Großunternehmen Archive | DE - Criteo.com](/content/de/tag/business/enterprise/index.html) (399 words) - [Kundenbindung Archive | DE - Criteo.com](/content/de/tag/solution/customer-retention/index.html) (602 words) - [Black Friday Archive | DE - Criteo.com](/content/de/tag/topic/black-friday/index.html) (7 words) - [플라비안 바실레(Flavian Vasile), Author at KR - Criteo](/content/kr/blog/author/flavianvasile/index.html) (107 words) - [Contextual Advertising Archive | DE - Criteo.com](/content/de/tag/solution/contextual-advertising/index.html) (526 words) - [Kundengewinnung Archive | DE - Criteo.com](/content/de/tag/solution/customer-acquisition/index.html) (468 words) - [Produktempfehlungen Archive | DE - Criteo.com](/content/de/tag/technology/product-recommendations/index.html) (553 words) - [Anderes Archive | DE - Criteo.com](/content/de/tag/topic/other/index.html) (579 words) - [Zielgruppen Archive | DE - Criteo.com](/content/de/tag/solution/audiences/index.html) (390 words) - [Shopper Graph Archive | DE - Criteo.com](/content/de/tag/technology/shopper-graph/index.html) (598 words) - [Flavian Vasile, Author at IT - Criteo](/content/it/blog/author/flavianvasile/index.html) (579 words) - [Dynamic Creative Optimization Archive | DE - Criteo.com](/content/de/tag/technology/dynamic-creative-optimization/index.html) (284 words) - [Michael Greene, Author at KR - Criteo](/content/kr/blog/author/mgreene/index.html) (507 words) - [AI Engine Archive | DE - Criteo.com](/content/de/tag/technology/ai-engine/index.html) (52 words) - [Brian Gleason, Author at DE - Criteo.com](/content/de/blog/author/briangleason/index.html) (97 words) - [Unternehmensnachrichten Archive | DE - Criteo.com](/content/de/tag/topic/company-updates/index.html) (616 words) - [Weihnachtssaison Archive | DE - Criteo.com](/content/de/tag/topic/holiday-festive-season/index.html) (648 words) - [Gesundheit & Kosmetik Archive | DE - Criteo.com](/content/de/tag/industry/beauty-wellness/index.html) (32 words) - [Brendan McCarthy, Author at DE - Criteo.com](/content/de/blog/author/brendanmccarthy/index.html) (409 words) - [Trends & Insights Archives | Seite 5 von 10 | DE - Criteo.com](/content/de/blog/category/trends-insights/page/5/index.html): Daten sind alles. Hier erfahrt ihr warum. (582 words) - [Trends & Insights Archives | Seite 4 von 10 | DE - Criteo.com](/content/de/blog/category/trends-insights/page/4/index.html): Daten sind alles. Hier erfahrt ihr warum. (465 words) - [Trends & Insights Archives | DE - Criteo.com](/content/de/blog/category/trends-insights/index.html): Daten sind alles. Hier erfahrt ihr warum. (471 words) - [Elizabeth Kim, Author at DE - Criteo.com](/content/de/blog/author/elizabeth/index.html) (582 words) - [데이터 및 추세 Archives | Page 3 of 3 | KR - Criteo](/content/kr/tag/topic/data-and-trends/page/3/index.html) (9 words) - [Joe Meehan, Author at Criteo](/content/blog/author/joemeehan/index.html) (306 words) - [Criteo の最新情報 アーカイブ | JP - Criteo.com](/content/jp/tag/topic/company-updates/index.html) (65 words) - [数字营销 Archives - CN - Criteo](/content/cn/blog/category/digital-marketing/index.html) (64 words) - [홀리데이 시즌 Archives | KR - Criteo](/content/kr/tag/topic/holiday-festive-season/index.html) (7 words) - [Shruthi Chindalur, Author at Criteo](/content/blog/author/shruthichindalur/index.html) (348 words) - [Melanie Zimmermann, Author at Criteo](/content/blog/author/melaniezimmermann/index.html) (150 words) - [Michael Greene, Author at BR - Criteo.com](/content/br/blog/author/mgreene/index.html) (74 words) - [Shailendra Pandey, Author at Criteo](/content/blog/author/shailendra/index.html) (62 words) - [supply-packaging Archivi | IT - Criteo](/content/it/tag/technology/supply-packaging/index.html) (13 words) - [Michael Greene, Author at Criteo](/content/blog/author/mgreene/index.html) (112 words) - [Contextual Advertising Archives | Criteo](/content/tag/solution/contextual-advertising/index.html) (589 words) - [Video Advertising Archives | Criteo](/content/tag/solution/video-advertising/index.html) (360 words) - [Blaise Lucey, Author at Criteo](/content/blog/author/blaise/index.html) (706 words) - [Publicités vidéo Archives | FR - Criteo.com](/content/fr/tag/solution/video-advertising/index.html) (626 words) - [Publicidad Contextual archivos | ES - Criteo](/content/es/tag/solution/contextual-advertising/index.html) (773 words) - [Ad Trust and Safety Archives | Criteo](/content/tag/solution/ad-trust-and-safety/index.html) (276 words) - [Data Owner Archives | FR - Criteo.com](/content/fr/tag/business/data-owner/index.html) (692 words) - [supply-packaging Archives | FR - Criteo.com](/content/fr/tag/technology/supply-packaging/index.html) (533 words) - [media-owner Archives | FR - Criteo.com](/content/fr/tag/business/media-owner/index.html) (641 words) - [Commerce Max アーカイブ | JP - Criteo.com](/content/jp/tag/platform/commerce-max/index.html) (51 words) - [Fiabilité et sécurité des annonces Archives | FR - Criteo.com](/content/fr/tag/solution/ad-trust-and-safety/index.html) (570 words) - [Lindsey Sacco, Author at Criteo](/content/blog/author/lindseysacco/index.html) (138 words) - [Dynamic Creative Optimization Archives | Criteo](/content/tag/technology/dynamic-creative-optimization/index.html) (564 words) - [Kelsey Wahl, Author at Criteo](/content/blog/author/kelsey/index.html) (582 words) - [Gabriele Dane, Author at Criteo](/content/blog/author/gabrieleboland/index.html) (161 words) - [Commerce Max Archive | DE - Criteo.com](/content/de/tag/platform/commerce-max/index.html) (7 words) - [Arquivo de Empresas de grande porte | Página 2 de 4 | BR - Criteo.com](/content/br/tag/business/enterprise/page/2/index.html) (694 words) - [컨텍스츄얼 광고 Archives | KR - Criteo](/content/kr/tag/solution/contextual-advertising/index.html) (462 words) - [Commerce Max Archivi | IT - Criteo](/content/it/tag/platform/commerce-max/index.html) (13 words) - [커머스 맥스(Commerce Max) Archives | KR - Criteo](/content/kr/tag/platform/commerce-max/index.html) (316 words) - [Alejandro Canonero, Author at Criteo](/content/blog/author/alejandro/index.html) (76 words) - [programmatic Archives | FR - Criteo.com](/content/fr/tag/topic/programmatic/index.html) (690 words) - [Dynamic Creative Optimization Archivi | IT - Criteo](/content/it/tag/technology/dynamic-creative-optimization/index.html) (27 words) - [Megan Clarken, Author at Criteo](/content/blog/author/meganclarken/index.html) (517 words) - [Diarmuid Gill, Author at JP - Criteo.com](/content/jp/blog/author/diarmuid/index.html) (59 words) - [Архивы Commerce Max | RU - Criteo.com](/content/ru/tag/platform/commerce-max/index.html) (109 words) - [Publicité contextuelle Archives | FR - Criteo.com](/content/fr/tag/solution/contextual-advertising/index.html) (639 words) - [Commerce Max archivos | ES - Criteo](/content/es/tag/platform/commerce-max/index.html) (747 words) - [Дьярмуид Джилл, Author at RU - Criteo.com](/content/ru/blog/author/diarmuid/index.html) (200 words) - [Arquivo de Commerce Max | BR - Criteo.com](/content/br/tag/platform/commerce-max/index.html) (7 words) - [Recommandations de produits Archives | FR - Criteo.com](/content/fr/tag/technology/product-recommendations/index.html) (696 words) - [Novedades de Criteo Archives | ES - Criteo](/content/es/blog/category/criteo-updates/index.html): Todos los motivos por los que en el mundo actual los datos lo son todo. (875 words) - [Arquivo de Empresas de grande porte | BR - Criteo.com](/content/br/tag/business/enterprise/index.html) (615 words) - [Ann Pyle, Author at FR - Criteo.com](/content/fr/blog/author/annpyle/index.html) (713 words) - [Diarmuid Gill, Author at CN - Criteo](/content/cn/blog/author/diarmuid/index.html) (72 words) - [Éditeur  Archives | FR - Criteo.com](/content/fr/tag/business/publisher/index.html) (699 words) - [Michelle Pruett, Author at FR - Criteo.com](/content/fr/blog/author/michelle/index.html) (452 words) - [Diarmuid Gill, Author at BR - Criteo.com](/content/br/blog/author/diarmuid/index.html) (183 words) - [ショッパーグラフ アーカイブ | JP - Criteo.com](/content/jp/tag/technology/shopper-graph/index.html) (111 words) - [Diarmuid Gill, Author at ES - Criteo](/content/es/blog/author/diarmuid/index.html) (530 words) - [Reciblage dynamique Archives | FR - Criteo.com](/content/fr/tag/solution/dynamic-retargeting/index.html) (602 words) - [AdTech Archives | DE - Criteo.com](/content/de/blog/category/ad-tech/index.html): Alles, was ihr schon immer über Digitales Marketing wissen wolltet – und euch bisher nicht zu fragen getraut habt. (649 words) - [AI & Innovation Archives | FR - Criteo.com](/content/fr/tag/topic/ai-innovation/index.html) (719 words) - [Agence Archives | FR - Criteo.com](/content/fr/tag/business/agency/index.html) (689 words) - [Moteur IA Archives | FR - Criteo.com](/content/fr/tag/technology/ai-engine/index.html) (626 words) - [디아무드 길(Diarmuid Gill), Author at KR - Criteo](/content/kr/blog/author/diarmuid/index.html) (65 words) - [Acquisition clients Archives | FR - Criteo.com](/content/fr/tag/solution/customer-acquisition/index.html) (686 words) - [Mises à jour de l’entreprise Archives | FR - Criteo.com](/content/fr/tag/topic/company-updates/index.html) (636 words) - [Diarmuid Gill, Author at DE - Criteo.com](/content/de/blog/author/diarmuid/index.html) (98 words) - [AI & R&D Insights by Diarmuid Gill | Criteo Blog](/content/blog/author/diarmuid/index.html): Discover Diarmuid Gill’s Criteo Blog posts on AI-powered advertising, R&D leadership, and tech innovation (144 words) - [Diarmuid Gill, Author at IT - Criteo](/content/it/blog/author/diarmuid/index.html) (132 words) - [Optimisation dynamique de création Archives | FR - Criteo.com](/content/fr/tag/technology/dynamic-creative-optimization/index.html) (37 words) - [Entreprise Archives | FR - Criteo.com](/content/fr/tag/business/enterprise/index.html) (615 words) - [Shopper Graph Archives | FR - Criteo.com](/content/fr/tag/technology/shopper-graph/index.html) (38 words) - [Curation Archives | FR - Criteo.com](/content/fr/tag/technology/curation/index.html) (20 words) - [Elizabeth Kim, Author at FR - Criteo.com](/content/fr/blog/author/elizabeth/index.html) (567 words) - [Addressability Archives | FR - Criteo.com](/content/fr/tag/topic/addressability/index.html) (59 words) - [Retail Media Archives | FR - Criteo.com](/content/fr/tag/business/retail-media/index.html) (126 words) - [Contenu exécutif Archives | FR - Criteo.com](/content/fr/tag/topic/executive-content/index.html) (58 words) - [Petites et moyennes entreprises Archives | FR - Criteo.com](/content/fr/tag/business/small-and-medium/index.html) (13 words) - [Rétention de la clientèle Archives | FR - Criteo.com](/content/fr/tag/solution/customer-retention/index.html) (72 words) - [Black Friday Archives | FR - Criteo.com](/content/fr/tag/topic/black-friday/index.html) (503 words) - [Todd Parsons, Author at FR - Criteo.com](/content/fr/blog/author/toddparsons/index.html) (194 words) - [Megan Clarken, Author at FR - Criteo.com](/content/fr/blog/author/meganclarken/index.html) (662 words) - [Ann Pyle, Author at KR - Criteo | Page 3 of 4](/content/kr/blog/author/annpyle/page/3/index.html) (409 words) - [Ann Pyle, Author at KR - Criteo](/content/kr/blog/author/annpyle/index.html) (499 words) - [Retail Media Archives | FR - Criteo.com](/content/fr/tag/solution/retail-media/index.html) (103 words) - [Voyages Archives | FR - Criteo.com](/content/fr/tag/industry/travel/index.html) (92 words) - [소비재 Archives | KR - Criteo](/content/kr/tag/industry/consumer-goods/index.html) (594 words) - [Commerce Growth Archives | Page 2 sur 6 | FR - Criteo.com](/content/fr/tag/platform/commerce-growth/page/2/index.html) (646 words) - [Joshua Koran, Author at FR - Criteo.com](/content/fr/blog/author/joshuakoran/index.html) (132 words) - [Commerce Media Insights by Brian Gleason | Criteo Blog](/content/blog/author/briangleason/index.html): Discover Brian Gleason’s Criteo Blog insights on retail media, commerce media strategy, and ad tech innovation (298 words) - [Arquivo de Commerce Growth | Página 4 de 5 | BR - Criteo.com](/content/br/tag/platform/commerce-growth/page/4/index.html) (623 words) - [Michelle Pruett, Author at Criteo](/content/blog/author/michelle/index.html) (584 words) - [커머스 그로스(Commerce Growth) Archives | KR - Criteo](/content/kr/tag/platform/commerce-growth/index.html) (100 words) - [Commerce Growth Archives | FR - Criteo.com](/content/fr/tag/platform/commerce-growth/index.html) (678 words) - [Архивы Commerce Growth | RU - Criteo.com](/content/ru/tag/platform/commerce-growth/index.html) (514 words) - [Commerce Growth Archives | Page 4 of 25 | Criteo](/content/tag/platform/commerce-growth/page/4/index.html) (91 words) - [Commerce Growth archivos | ES - Criteo](/content/es/tag/platform/commerce-growth/index.html) (75 words) - [Commerce Growth アーカイブ | JP - Criteo.com](/content/jp/tag/platform/commerce-growth/index.html) (45 words) - [Commerce Growth Archives | Page 2 of 25 | Criteo](/content/tag/platform/commerce-growth/page/2/index.html) (402 words) - [Commerce Growth Archive | DE - Criteo.com](/content/de/tag/platform/commerce-growth/index.html) (10 words) - [Commerce Growth Archivi | IT - Criteo](/content/it/tag/platform/commerce-growth/index.html) (61 words) - [Commerce Growth Archives | Page 3 of 25 | Criteo](/content/tag/platform/commerce-growth/page/3/index.html) (88 words) - [Commerce Growth Archives | Page 5 of 25 | Criteo](/content/tag/platform/commerce-growth/page/5/index.html) (468 words) - [Tricia Carr, Author at Criteo](/content/blog/author/triciacarr/index.html) (230 words) - [零售媒体 Archives - CN - Criteo](/content/cn/tag/business/retail-media/index.html) (57 words) - [Arquivo de Commerce Growth | BR - Criteo.com](/content/br/tag/platform/commerce-growth/index.html) (90 words) - [Adtech Archives - CN - Criteo](/content/cn/blog/category/ad-tech/index.html) (57 words) - [Industry Report Archives | Criteo](/content/tag/format/industry-report/index.html) (488 words) - [Other Archives | Criteo](/content/tag/industry/other/index.html) (650 words) - [第一方数据 Archives - CN - Criteo](/content/cn/tag/topic/first-party-data/index.html) (51 words) - [Product Recommendations Archives | Criteo](/content/tag/technology/product-recommendations/index.html) (673 words) - [商业最大化 Archives - CN - Criteo](/content/cn/tag/platform/commerce-max/index.html) (85 words) - [企业 Archives - CN - Criteo](/content/cn/tag/business/enterprise/index.html) (62 words) - [Predictive Bidding Archives | Criteo](/content/tag/technology/predictive-bidding/index.html) (382 words) - [Malin Andersson, Author at Criteo](/content/blog/author/malinandersson/index.html) (155 words) - [Elizabeth Kim, Author at CN - Criteo](/content/cn/blog/author/elizabeth/index.html) (92 words) - [retailer Archives - CN - Criteo](/content/cn/tag/business/retailer/index.html) (52 words) - [Consumer Goods Archives | Criteo](/content/tag/industry/consumer-goods/index.html) (88 words) - [Sherry Smith, Author at Criteo](/content/blog/author/sherrysmith/index.html) (569 words) - [Michael Komasinski, Author at Criteo](/content/blog/author/michaelkomasinski/index.html) (124 words) - [AI Engine Archives | Criteo](/content/tag/technology/ai-engine/index.html) (610 words) - [Commerce Grid Archives - CN - Criteo](/content/cn/tag/platform/commerce-grid/index.html) (67 words) - [Ad tech | Criteo](/content/blog/category/ad-tech/index.html) (96 words) - [Customer Acquisition Archives | Page 3 of 10 | Criteo](/content/tag/solution/customer-acquisition/page/3/index.html) (418 words) - [Elizabeth Kim, Author at Criteo | Page 4 of 8](/content/blog/author/elizabeth/page/4/index.html) (198 words) - [Executive Content Archives | Page 2 of 2 | Criteo](/content/tag/topic/executive-content/page/2/index.html) (543 words) - [Webinar Archives | Criteo](/content/tag/format/webinar/index.html) (667 words) - [Addressability Archives | IT - Criteo](/content/it/blog/category/addressability/index.html) (522 words) - [retail-media Archives | FR - Criteo.com](/content/fr/blog/category/retail-media/index.html) (695 words) - [Customer Retention Archives | Criteo](/content/tag/solution/customer-retention/index.html) (95 words) - [Executive Content Archives | Criteo](/content/tag/topic/executive-content/index.html) (731 words) - [Customer Acquisition Archives | Criteo](/content/tag/solution/customer-acquisition/index.html) (96 words) - [Elizabeth Kim, Author at Criteo](/content/blog/author/elizabeth/index.html) (668 words) - [Dynamic Retargeting Archives | Criteo](/content/tag/solution/dynamic-retargeting/index.html) (27 words) - [Adressabilité Archives | FR - Criteo.com](/content/fr/blog/category/addressability/index.html) (113 words) - [Privacy Archivi | IT - Criteo](/content/it/tag/topic/privacy/index.html) (705 words) - [Trends & Insights | Criteo](/content/blog/category/trends-insights/index.html) (363 words) - [Commerce media Archives | FR - Criteo.com](/content/fr/tag/topic/commerce-media/index.html) (90 words) - [Ad Tech Archives | FR - Criteo.com](/content/fr/blog/category/ad-tech/index.html): Tout ce que vous avez toujours voulu savoir sur le marketing digital. (648 words) - [performance-media Archives | FR - Criteo.com](/content/fr/blog/category/performance-media/index.html) (652 words) - [Performance Media | Criteo](/content/blog/category/performance-media/index.html) (14 words) - [Commerce AI Archives | FR - Criteo.com](/content/fr/blog/category/commerce-ai/index.html) (446 words) - [Nouveautés Criteo Archives | FR - Criteo.com](/content/fr/blog/category/criteo-updates/index.html): En savoir plus sur la culture de Criteo. 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