## Criteo Named a Leader in the QKS Group SPARK Matrix™ for Retail Media Network and Monetization Platform, Q2 2026

*Recognition highlights Criteo’s leadership in unified retail media activation and monetization*

**NEW YORK, NY – JUNE 9, 2026 –** Criteo (NASDAQ: CRTO), the global commerce intelligence platform, has been named a Leader in the QKS Group SPARK Matrix™ for Retail Media Network and Monetization Platform, Q2 2026. Criteo received the highest overall positioning in the study, placing at the top-right of the matrix across both Technology Excellence and Customer Impact.

QKS Group evaluated vendors across platform capabilities, technology innovation, and customer outcomes. Criteo’s recognition reflects its unified commerce media platform, which brings onsite and offsite retail media activation, monetization, and measurement together in a single operating environment for retailers, brands, and agencies.

“Retail media is entering a new phase where retailers and brands need more than point solutions. They need platforms that unify activation, monetization, measurement, and AI-driven optimization into a more connected commerce experience,” said Sherry Smith, President, Retail Media at Criteo. “Being named a Leader in the QKS Group SPARK Matrix™ reflects the strength of the platform we’ve built and our continued focus on helping retailers scale profitable media businesses while delivering measurable outcomes for brands.”

Criteo differentiates itself through a retail media operating model that connects inventory monetization, campaign optimization, and closed-loop measurement within a unified environment. Underpinning the platform is commerce intelligence, which powers predictive bidding, product recommendations, and dynamic creative optimization across the portfolio.

"Criteo is well positioned in the evolving retail media landscape through its unified approach to onsite and offsite retail media activation, monetization, and measurement. By leveraging retailer first-party data, AI-driven optimization, and closed-loop attribution, the platform enables retailers and brands to improve campaign precision, audience targeting, and performance transparency. Its value proposition is particularly compelling for retailers looking to scale retail media initiatives through a more integrated and operationally connected mode," said Umang Thakur, Vice President and Principal Analyst, QKS Group.

The QKS Group evaluation highlighted several areas of platform strength, including:

- AI-powered audience activation built on real shopping behavior
- Predictive bidding informed by commerce signals
- Attributed sales and transaction-level measurement that connects media activity to business outcomes
- Monetization capabilities across sponsored products, onsite display, video, and offsite media

Criteo’s platform is designed for retailers, marketplaces, brands, and agencies looking to scale retail media and monetization programs across onsite and offsite.

## About Criteo

Criteo (NASDAQ: CRTO) is the global commerce intelligence platform that drives performance for brands, agencies, retailers, and publishers. Built on proprietary commerce data from more than $1 trillion in annual sales and two decades of AI innovation, Criteo helps companies across the ecosystem make smarter decisions and achieve better outcomes, while delivering more relevant experiences for shoppers. With thousands of clients and deep partnerships across global retail and digital commerce, Criteo provides the technology and insights businesses need to compete and grow.