20260519 Press Release Criteo Lidl EN final.pdf

Criteo Partners with Lidl to Expand Onsite Retail Media

The partnership between the two companies in Germany opens up a wide range of new
features and onsite placement options for brands to help them achieve their advertising
goals

Munich, May 19, 2026 – Criteo (NASDAQ: CRTO), the global commerce intelligence
platform, today announced it is partnering with Lidl to expand its onsite retail media
offering in Germany. The aim of this partnership is to enhance the retail media capabilities
on Lidl.de and to create new high-performance advertising opportunities for brands and
agencies. Criteo will also act as the exclusive demand partner for the inventory on Lidl.de.

Through this partnership, brands and agencies will be able to access a wide range of new
advertising options on Lidl.de to efficiently reach relevant shoppers throughout the path to
purchase. These include Sponsored Product Ads, which are natively integrated into the
website and allow brands to reach high-intent consumers at the very moment they are
making their purchase decisions. This will enable brands to measurably increase visibility
and sales at the point of purchase. In addition, advertisers will be able to leverage Onsite
Display Ads, which target shoppers during the consideration phase. Thanks to a combination
of branding and product, this can help increase brand awareness directly on the Lidl site.

“Brands and agencies continue to show strong interest in high-performing retail media
offerings from the market’s leading retailers,” said Corinna Hohenleitner, Managing Director
Retail Media for Germany, Austria and Switzerland at Criteo. “We are delighted to be able to
bring our long-standing expertise, leading technology and marketing capabilities to the
partnership. With access to Lidl’s online inventory, advertisers will be able to find exactly the
measurable, high-reach and performance-driven advertising opportunities they are looking
for.”

You can find further information about Criteo’s retail media solutions and retail media
ecosystem here.

About Lidl

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl,
sustainability means fulfilling its quality promise anew every day.

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the
leading food retailers in Germany and Europe. Lidl currently operates around 12,600 stores and more
than 230 goods distribution and logistics centers in 31 countries and employs over 382,400 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the
heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial
success.

Lidl achieved store sales of 132.1 billion euros in fiscal year 2024. The companies in the Schwarz
Group generated total sales of 175.4 billion euros in fiscal year 2024.

About Criteo

Criteo (NASDAQ: CRTO) is the global commerce intelligence platform that drives performance for
branded agencies, retailers, and publishers. Built on proprietary commerce data from more than $1
trillion in annual sales and two decades of AI innovation, Criteo helps companies across the
ecosystem make smarter decisions and achieve better outcomes, while delivering more relevant
experiences for shoppers. With thousands of clients and deep partnerships across global retail and
digital commerce, Criteo provides the technology and insights businesses need to compete and grow.
For more information, please visit criteo.com.

Contact: Criteo Public Relations

Criteo Public Relations
Florian Herzing, f.herzing@criteo.com

Florian Herzing, f.herzing@criteo.com
Trilligent (PR Agentur), criteo@trilligent.com

Trilligent (PR Agentur), criteo@trilligent.com