Press release Retail Media Criteo Migros EN.pdf
Migros and Criteo Partner to Enhance Retail Media Offering in Switzerland
Munich/Zurich, February 26, 2026 – Migros Retail Media is expanding its digital advertising
offering with the launch of new retail media opportunities. In collaboration with Criteo, the global
platform connecting the commerce ecosystem, data-driven advertising formats are being
created and integrated on its website, migros.ch, and the Migros app. Sponsored Product Ads
and, soon, Onsite Display Ads will offer brands the opportunity to target shoppers in a relevant
purchasing context.
As retail media is the fastest-growing advertising category internationally, Migros sought to bring these
solutions to the Swiss grocery sector. This latest offering allows the retailer to monetize its digital
platforms and enables its brand partners to reach and engage shoppers with relevant ads, precisely
when and where purchasing decisions are being made.
“At Migros, we are proud to be the first Swiss online grocery store to integrate the advertising formats
Sponsored Product and Onsite Display Ads on migros.ch in collaboration with Criteo. These solutions
offer advertising customers personalized and relevant advertising that is measurable, transparent, and
effective, delivering real added value for brands,” emphasizes Séverine Hubatschek, Head of Retail
Media at Migros Supermarkt AG.
Migros will leverage Criteo's technology and marketing expertise to implement the offering in this market.
As part of the partnership, Criteo will market the advertising opportunities with Migros.
"The partnership with Migros shows how best-in-class ad tech takes retail media to the next level: brands
can not only target users who are ready to buy during their purchasing process, but thanks to precise
closed-loop measurement, they can also accurately measure the actual impact of their campaigns. We
are delighted to be partnering with Migros to further expand the emerging Swiss retail media offering.
With ten years of experience in retail media, we can offer our customers exactly what they need to
achieve their goals," explains Corinna Hohenleitner, Managing Director Retail Media DACH at Criteo.
For Migros, the partnership creates a foundation based on established standards that are already widely
used internationally.
The retail media offering enables both endemic advertising customers (brand suppliers) and nonendemic advertising customers to address target groups precisely. Relevant advertising brings brands
and Migros customers together. Thanks to ongoing expansion, advertising space is being created
precisely where purchasing decisions are made and advertising acceptance is high. A wide range of
touchpoints are available to reach and accompany Migros customers through the marketing funnel, from
the interest phase to recommendation. Further information can be found here.
The expansion of Migros’ retail media offering goes beyond the two new products. Migros’ retail media
portfolio is continuously being developed in line with market developments, creating additional
opportunities for brands to plan and optimize campaigns along the customer journey in an even more
targeted manner.
About Migros Retail Media
Since 1 January 2024, Migros' supermarket business has been run as a centrally managed, independent
About Criteo
Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands,
agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more
than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery,
and enabling highly personalised experiences. With thousands of clients and partnerships spanning
global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to
drive performance and growth. For more information, please visit criteo.com.
Contact Migros
Media office Migros-Genossenschafts-Bund
8031 Zürich
Limmatstrasse 152
Tel.: 058 570 38 38
Contact Criteo Public Relations
Florian Herzing, f.herzing@criteo.com