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# Seasonal Package: Back To School Shoppers

Kick your back-to-school campaigns into high gear  
with this seasonal package that combines premium  
supply with shopper insights!

This US-based package allows you to reach parents  
in-market for clothing, technology and school  
supplies designed for kids aged 5-18, leading up to  
the start of school season.

## Combining context and intent.

Commerce Grid supply packages marry premium inventory  
with audiences based on past shopping data, recent search  
queries, and content consumption.

Powered by trillions of observed online commerce events,  
Criteo’s proprietary Commerce Affinity Audiences index users  
most likely to make a purchase in a specific category,  
ensuring you can reach the right user in the right place.

Criteo Search Intent Audiences add an additional layer of  
purchase intent by finding users who have recently searched  
specific terms, making them targetable across the open web.

**$800**  
**the average**  
each US household will spend on  
back-to-school shopping

## Proprietary data signals to reach back-to-school purchasers.

### Kids & teen fashion

**SEARCH INTENT AUDIENCES**  
Reach users who have recently demonstrated  
purchase intent by searching for specific terms  
across the web.

### Back-to-school sale

---

##### DISPLAY DESKTOP

##### 83% 60%

# 6 billion

## monthly MEDIA INVENTORY

##### FORMAT TYPE

## Impression opportunities

##### VIDEO MOBILE

##### 17% 40%

#### TOP PUBLISHERS

#### TOP SEARCH TERMS TOP DOMAINS

|Back to school sale|Popular kids clothes|accuweather.com|ebay.com|
|---|---|---|---|
|Boys backpacks|Calculators|bhg.com|buzzfeed.com|
|Girls backpacks|iPhones|parents.com|usatoday.com|
|New kids sneakers|School laptops|simplyrecipes.com|verywellfamily.com|
|Sale kids sneakers|Acer|people.com|allrecipes.com|
|School uniforms|Lunchboxes|allrecipes.com|yahoo.com|

### Let’s get connected.

To learn more about Commerce Grid supply packages or to activate a deal, email us at curationteam@criteo.com