**Reach Engaged**  
**Shoppers with**  
**First-Party Commerce**  
**Affinity Audiences**

Find and convert shoppers in key  
product categories with always-on  
Commerce Affinity deals from Criteo,  
the world's leader in Commerce Media.

These deals combine SKU-level  
transaction signals with user-level  
online browsing behaviors to help  
advertisers working in Google’s DV360  
to quickly activate high-affinity  
audiences across Criteo's network of  
1200+ premium publishers.

# Powerful affinity audiences, fueled by actual shopper journeys.

Each year, Criteo runs more than 1.8 trillion ads,  
promoting 4 billion SKUs and generating $1 trillion in  
online transactions – resulting in commerce insights  
totally unmatched among digital platforms.

Advertisers can now access Criteo's powerful  
commerce audience signals, packaged with direct  
publisher inventory, for campaign targeting in Google's  
DV360 deal marketplace.

Activate Commerce Affinity shopper packages on your  
DV360 campaigns today to find and convert high-affinity shoppers.

## COMMERCE AFFINITY SHOPPER PACKAGES

**Premium Publisher Inventory**  
Layered onto brand-safe, MFA-free inventory  
from Criteo's network of 1200+ direct and  
premium publisher partners.

### Shopper Categories  
- Fashion Shoppers  
- Home & Garden Shoppers  
- Personal Finance Shoppers  
- Healthcare Shoppers  
- Laptop & Computer Shoppers  
- Baby & Toddler Shoppers  
- Sporting Goods Shoppers  
- Auto & Auto-parts Shoppers  
- Home Appliance Shoppers  
- Luggage & Bags Shoppers  
- Smartphone Shoppers  
- Pet Supplies Shoppers  
- Video Game Shoppers  
- Healthy Cooking Shoppers  
- New Baby in Household  
- New Homeowners  
- Cosmetics Shoppers

*The below segments are available for immediate activation in US, UK, DE, FR, IT, JP, ES, and KR, across display and video campaigns, via*  
*DV360's Deals Marketplace. Email curationteam@criteo.com for details about creating deals based on custom affinity segments.*

**Always-On Deal ID**  
Find and activate Criteo Commerce Affinity  
packages in DV360's Deals Marketplace

---

# Easy-to-activate via DV360 Deal Marketplace

## CRITEO

## Navigate to the DV360 Deal Marketplace  
https://displayvideo.google.com/ Deal Marketplace

1. Under Inventory, click on “Marketplace”.  
2. On the Marketplace page, select the “Display  
   and Video” tab at the top.  
3. Next, select the “Inventory Packages” button  
   just below Display & Video tab.

## Assign a deal to your line item

6. Click through on the deal name, then  
   click the “Assign to Line Item” button to  
   add the deal to a new or existing line  
   item within your campaign.

## Filter Inventory Packages to "BidSwitch”

4. On the Inventory Packages page,  
   select “BidSwitch” under  
   Exchanges in the “Filter  
   Inventory” box on the right.  
5. Then use the search box to search for a  
   specific deal (by deal name, deal ID, or  
   affinity category).

*BidSwitch is a Criteo-owned company that acts as a*  
*connection point between Criteo and DV360. Buyers do not*  
*incur any additional costs related to BidSwitch when*  
*targeting these packages.*