Reach Engaged
Shoppers with
First-Party Commerce
Affinity Audiences

Find and convert shoppers in key
product categories with always-on
Commerce Affinity deals from Criteo,
the world's leader in Commerce Media.

These deals combine SKU-level
transaction signals with user-level
online browsing behaviors to help
advertisers working in Google’s DV360
to quickly activate high-affinity
audiences across Criteo's network of
1200+ premium publishers.

Powerful affinity audiences, fueled by actual shopper journeys.

Each year, Criteo runs more than 1.8 trillion ads,
promoting 4 billion SKUs and generating $1 trillion in
online transactions – resulting in commerce insights
totally unmatched among digital platforms.

Advertisers can now access Criteo's powerful
commerce audience signals, packaged with direct
publisher inventory, for campaign targeting in Google's
DV360 deal marketplace.

Activate Commerce Affinity shopper packages on your
DV360 campaigns today to find and convert high-affinity shoppers.

COMMERCE AFFINITY SHOPPER PACKAGES

Premium Publisher Inventory
Layered onto brand-safe, MFA-free inventory
from Criteo's network of 1200+ direct and
premium publisher partners.

Shopper Categories

• Fashion Shoppers
• Home & Garden Shoppers
• Personal Finance Shoppers
• Healthcare Shoppers
• Laptop & Computer Shoppers
• Baby & Toddler Shoppers
• Sporting Goods Shoppers
• Auto & Auto-parts Shoppers
• Home Appliance Shoppers
• Luggage & Bags Shoppers
• Smartphone Shoppers
• Pet Supplies Shoppers
• Video Game Shoppers
• Healthy Cooking Shoppers
• New Baby in Household
• New Homeowners
• Cosmetics Shoppers

The below segments are available for immediate activation in US, UK, DE, FR, IT, JP, ES, and KR, across display and video campaigns, via
DV360's Deals Marketplace. Email curationteam@criteo.com for details about creating deals based on custom affinity segments.

Always-On Deal ID
Find and activate Criteo Commerce Affinity
packages in DV360's Deals Marketplace

Easy-to-activate via DV360 Deal Marketplace

CRITEO

Navigate to the DV360 Deal Marketplace

https://displayvideo.google.com/ Deal Marketplace

1. Under Inventory, click on “Marketplace”.
2. On the Marketplace page, select the “Display
   and Video” tab at the top.
3. Next, select the “Inventory Packages” button
   just below Display & Video tab.

Assign a deal to your line item

6. Click through on the deal name, then
   click the “Assign to Line Item” button to
   add the deal to a new or existing line
   item within your campaign.

Filter Inventory Packages to "BidSwitch”

4. On the Inventory Packages page,
   select “BidSwitch” under
   Exchanges in the “Filter
   Inventory” box on the right.
5. Then use the search box to search for a
   specific deal (by deal name, deal ID, or
   affinity category).

BidSwitch is a Criteo-owned company that acts as a
connection point between Criteo and DV360. Buyers do not
incur any additional costs related to BidSwitch when
targeting these packages.