Infographic-AppUser-2020-US-EN.DIGITAL-v6
How to Increase App Retention
Retention is an App Marketer's Biggest Challenge
49% of app users abandon an app after 1 day. Only 1/3 of users have 1 app session.
But if you can get them to stick around...
Your App Users Are Some of Your Most Engaged Customers
An average of 4.5 events happen per app session.
The average time per app session is 5 minutes.
What is an app event? 38 seconds Events include logins, page loads, and purchases in-app.
How Do You Keep More App Users Engaged?
First, define the goal of your app.
Do you have a commerce app or a loyalty app? Commerce apps primarily drive users to make a purchase. The primary goal of loyalty apps is engagement, to have users loyal to the app and use it multiple times a day.
The Commerce App User Journey
Discovery
Consideration
Install
40% of app users are at the top of the purchase funnel, while only 10% of users retain by day 14. 38% of app users are at the product level.
The Loyalty App User Journey
Discovery
Consideration
Install
73% of users abandon gaming apps at day 30. Sleep trackers have a strong 15% retention rate 30 days after install.
Frequent Buyer
How to Increase Sales with Your App
1. Turn your best customers into app users
Bring your active mobile web shoppers into your app by automatically populating suggested contacts or by pushing users to fulfill a simple activity. These steps help create early engagement.
| frequently accessing apps | Continually optimize your |
|---|---|
| like yours by using | app experience to remove |
| cross-device browsing and | common points of frustration |
| behavioral data to get the | for longer engagement and |
| full picture. | few uninstalls. |
2. Segment your app users and personalize their experiences
Engage brand-new app users with personalized ads designed to drive in-app engagement. Win back users that have uninstalled your app with ads promoting new features.
3. A/B test features to learn your users’ preferences
Test app features on different segments to find out how to improve specific app experiences.
| Retarget users | show them ads with product |
|---|---|
| recommendations based on | continually optimize your |
| all of their past browsing | app experience to remove |
| and purchasing—not just in | common points of frustration |
| your app but across the open internet. | for longer engagement and few uninstalls. |
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising.