# 50 Growing Product Categories in the US

Since mid-March, more cities have enforced social distancing measures, and homes are now the main venue for life's daily activities: working, learning, shopping, exercising, resting, dining, and entertainment. Here are 50 top products based on two billion active monthly shoppers across 20,000 retailers who work with Criteo that consumers are buying to accommodate their new mostly-from-home lifestyle:

### Product Categories
- **Pasta Sauce**: Americans have been stocking **+635%** up on ingredients for quick, easy, family-friendly meals while they hunker down at home.
- **Wireless Access Points**: **+469%**
- **Outdoor Furniture Sets**: **+434%**
- **Folding Chairs & Stools**
- **Cooking Oils**
- **Cheese**
- **Audio & Video Cable Adapters**
- **Webcams**
- **Medical Masks**
- **Fruits & Vegetables**
- **Power Over Ethernet Adapters**

### Additional Insights
- Video conferencing makes it easy to be framed from the chest up, so gone is the need to wear skirts, slacks, or even jeans to take business meetings.
- **Shorts**
- **Inline & Roller Skating**
- **Activity Tables**
- **Skorts**
- **Bicycle Accessories**
- **Exercise Benches**

This wholesome hobby is making a comeback, aided by shuttered restaurants that have put a new emphasis on learning how to prepare your own food.

### Other Notable Categories
- **Basketball**
- **Pet Grooming Supplies**
- **Tofu, Soy & Vegetarian Products**
- **Bird Supplies**
- **Cat Supplies**: Pet adoption rates have gone up, and more time spent at home means more time spent with pets.
- **Sugars & Sweeteners**
- **Pet Flea & Tick Control**
- **Nut Butters**
- **Bath & Body**
- **USB & FireWire Hubs**
- **Bread & Pastries**
- **Cereal & Granola**
- **Bean Bag Chairs**
- **Home Theater Systems**
- **Pet Training Aids**
- **Riding Scooters**
- **Skincare**
- **Exercise Bands**
- **Condiments & Sauces**
- **Dog Supplies**
- **Video Game Software**
- **General Purpose Athletic Equipment**
- **Gaming Chairs**
- **Balaclavas & Neck Gaiters**
- **Pet Leashes**

- **Biometric Monitors**
- **Educational Software**
- **Meat, Eggs, & Seafood**
- **Cotton Swabs**
- **Hair Clippers & Trimmers**: With no professional stylist to go to, all things shaving and grooming have started to become do-it-yourself projects.

### Source
Online sales, Criteo data, Q1 and Q2 2020. At least five retailers at the most granular level. Analysis includes high-growth products in the US from March 15-April 12, 2020, compared to January 1-28, 2020.