50 Growing Product Categories in the US

Since mid-March, more cities have enforced social distancing measures, and homes are now the main venue for life's daily activities: working, learning, shopping, exercising, resting, dining, and entertainment. Here are 50 top products based on two billion active monthly shoppers across 20,000 retailers who work with Criteo that consumers are buying to accommodate their new mostly-from-home lifestyle:

Product Categories

• Pasta Sauce: Americans have been stocking +635% up on ingredients for quick, easy, family-friendly meals while they hunker down at home.
• Wireless Access Points: +469%
• Outdoor Furniture Sets: +434%
• Folding Chairs & Stools
• Cooking Oils
• Cheese
• Audio & Video Cable Adapters
• Webcams
• Medical Masks
• Fruits & Vegetables
• Power Over Ethernet Adapters

Additional Insights

• Video conferencing makes it easy to be framed from the chest up, so gone is the need to wear skirts, slacks, or even jeans to take business meetings.
• Shorts
• Inline & Roller Skating
• Activity Tables
• Skorts
• Bicycle Accessories
• Exercise Benches

This wholesome hobby is making a comeback, aided by shuttered restaurants that have put a new emphasis on learning how to prepare your own food.

Other Notable Categories

• Basketball

• Pet Grooming Supplies

• Tofu, Soy & Vegetarian Products

• Bird Supplies

• Cat Supplies: Pet adoption rates have gone up, and more time spent at home means more time spent with pets.

• Sugars & Sweeteners

• Pet Flea & Tick Control

• Nut Butters

• Bath & Body

• USB & FireWire Hubs

• Bread & Pastries

• Cereal & Granola

• Bean Bag Chairs

• Home Theater Systems

• Pet Training Aids

• Riding Scooters

• Skincare

• Exercise Bands

• Condiments & Sauces

• Dog Supplies

• Video Game Software

• General Purpose Athletic Equipment

• Gaming Chairs

• Balaclavas & Neck Gaiters

• Pet Leashes

• Biometric Monitors

• Educational Software

• Meat, Eggs, & Seafood

• Cotton Swabs

• Hair Clippers & Trimmers: With no professional stylist to go to, all things shaving and grooming have started to become do-it-yourself projects.

Source

Online sales, Criteo data, Q1 and Q2 2020. At least five retailers at the most granular level. Analysis includes high-growth products in the US from March 15-April 12, 2020, compared to January 1-28, 2020.