Product Ethics
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
Digital advertising solutions for every stage of the shopper journey
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Resources
General
Insights, education, Criteo updates, and more
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen
About
About
- Company: Get to know Criteo
- Investors: Information for investors
- In the News: Press releases and mentions
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security, and business integrity practices
Product Ethics
Guiding our advertising practices
The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities.
Our four guiding principles
The Criteo Product Ethics Committee follows four key principles that underpin our advertising ethics approach, in line with the recommendations set out by the World Federation of Advertisers.
- Transparency: Ensuring our use of data is transparent, easy to understand, and accessible to everyone. This covers the potential social, ethical, and societal impacts of such use.
- Respect: Understanding and respecting the interests of all parties and protecting the widely accepted human rights (privacy, dignity, diversity, fairness, equality, autonomy and freedom).
- Fairness: Monitoring fairness continuously in advertising practices to avoid replicating biases, discrimination, or exclusion.
- Accountability: Holding Criteo, as well as our partners and clients, accountable for the use of data.
Our approach to Product Ethics
As a global commerce media company that enables marketers and media owners to drive better commerce outcomes, Criteo aims to embed an ethical approach at each stage of its product development and supply chain.
Our commitment to positive impact beyond our industry.
Our Corporate Social Responsibility agenda is more than words on paper. It is real actions that support protecting our employees, advancing our society, environmental action, and living our values. Read more here