Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/trust-center/ad-trust-and-safety/#/index.html)

## Platform

- **Commerce Media Platform**: The connected commerce media environment for the open internet
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention
- **Criteo GO**: Self-service performance advertising powered by Criteo AI
- **Commerce Max**: For brands & agencies looking for retail media on the open internet
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

## Technology

- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money
- **Product Recommendations**: Intent-based recommendations that drive more sales
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns

## What’s next for retail media: A 2026 outlook

## Leading with integrity, delivering with trust

Through integrity, advanced AI, and global partnerships, we deliver a trusted advertising ecosystem—continuously investing to raise standards, defend client interests, and foster safe, meaningful engagement at scale.

### Brand Safety

Protecting commerce by enforcing Criteo’s Supply Partner Guidelines to prevent harmful content, malicious practices, intrusive formats, and MFA sites, combined with manual vetting to ensure safe, brand-aligned environments.

### Brand Suitability

Safeguarding your brand with tailored solutions that reflect your identity and values, ensuring ads appear in the right environments.

### Traffic Quality

Connecting you with real, engaged consumers. Proprietary protections and trusted partners defend against invalid traffic to keep your investment secure.

### Ad Safety

Elevating ad standards with layered compliance. We protect media owners and supply partners through strict [guidelines](/content/advertising-guidelines/index.html) on prohibited/restricted categories, fostering a marketplace of trustworthy ads.

## Why It Matters

See our latest brand safety resources

### Blog

Criteo expands its TAG certifications, ensuring safer digital advertising

Our multiple TAG certifications show our commitment to fighting invalid traffic and malware and our high standards for brand protection.

[Read more](/content/blog/criteo-expands-its-tag-certifications/index.html)

### Get the details

Learn more about the technology, certifications and partners that help us uphold the highest quality and safety standards.

[Learn more](/content/privacy/our-partners/index.html)