Advertising Trust & Safety | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
What’s next for retail media: A 2026 outlook
Leading with integrity, delivering with trust
Through integrity, advanced AI, and global partnerships, we deliver a trusted advertising ecosystem—continuously investing to raise standards, defend client interests, and foster safe, meaningful engagement at scale.
Brand Safety
Protecting commerce by enforcing Criteo’s Supply Partner Guidelines to prevent harmful content, malicious practices, intrusive formats, and MFA sites, combined with manual vetting to ensure safe, brand-aligned environments.
Brand Suitability
Safeguarding your brand with tailored solutions that reflect your identity and values, ensuring ads appear in the right environments.
Traffic Quality
Connecting you with real, engaged consumers. Proprietary protections and trusted partners defend against invalid traffic to keep your investment secure.
Ad Safety
Elevating ad standards with layered compliance. We protect media owners and supply partners through strict guidelines on prohibited/restricted categories, fostering a marketplace of trustworthy ads.
Why It Matters
See our latest brand safety resources
Blog
Criteo expands its TAG certifications, ensuring safer digital advertising
Our multiple TAG certifications show our commitment to fighting invalid traffic and malware and our high standards for brand protection.
Get the details
Learn more about the technology, certifications and partners that help us uphold the highest quality and safety standards.