Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/technology/commerce-ai/#/index.html)

### Platform

- **Commerce Media Platform**: The connected commerce media environment for the open internet
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention
- **Criteo GO**: Self-service performance advertising powered by Criteo AI
- **Commerce Max**: For brands & agencies looking for retail media on the open internet
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

### Technology

- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money
- **Product Recommendations**: Intent-based recommendations that drive more sales
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns

### Blog

**Introducing Agentic Audiences**  
Read more

### Capabilities

#### Performance Media

- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet
- **Customer Retention**: Increase customer lifetime value from people who already know you
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- **Video Advertising**: Drive discovery and engagement with online video
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

#### Retail Media

- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale

### Resources

#### General

- **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy
- **Blog**: Fresh insights on commerce media and digital advertising
- **Success Stories**: How others have realized their goals by partnering with Criteo
- **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories
- **Glossary**: Definitions of the most common digital advertising terminology
- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem
- **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns
- **Events**: See where Criteo will be next

### Commerce Academy

Expand your knowledge and skills with our best-in-class certifications.

#### About

Get to know Criteo, our investors, our approach for a sustainable future, and career opportunities.

### Meet the AI that thinks like a shopper

Build better campaigns with commerce AI trained on real shopping behaviors. No broad signals. No guesswork. Just commerce intelligence that understands the what and why behind every buy.

**TRAINED ON 5B PRODUCTS AND 740M DAILY SHOPPERS**

### AI that learns at the speed of commerce

Criteo AI is built on two decades of real commerce data that no other platform can match.

### HOW IT WORKS

- **Less artificial. More intelligent.**
- The **commerce data layer**: Our product intelligence comes from direct retailer integrations.
- The **deep learning foundation**: Our models turn product text, images, attributes, and behavioral signals into rich embeddings.
- The **agentic AI network**: Agentic capabilities help our commerce AI tackle multi-step tasks with simple prompts.
- **Human-in-the-loop control**: You steer the strategy, while commerce AI runs inside your guardrails.
- **Continuous learning and feedback**: Our commerce signals refresh regularly, aligning with real shopping behavior.

### AGENTIC COMMERCE

Built for the agentic future with a unified model fine-tuned for commerce and human-led governance.

### Resources

Explore the latest research and reasoning driving the agentic future – all in plain English.