# Meet Criteo GO

Criteo GO is now available with access to emerging advertising opportunities inside ChatGPT.

## Platform
- **Commerce Media Platform**: The connected commerce media environment for the open internet.  
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention.  
- **Criteo GO**: Self-service performance advertising powered by Criteo AI.  
- **Commerce Max**: For brands & agencies looking for retail media on the open internet.  
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.  
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.

## Technology
- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem.  
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper.  
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money.  
- **Product Recommendations**: Intent-based recommendations that drive more sales.  
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns.

## Solutions
### By Business
- **For Advertisers**: Connect products to people with performance media and retail media.  
- **For Retailers**: Earn incremental revenue with retail media.  
- **For Media Owners**: Grow revenue faster with the power of commerce.  
- **For Agencies**: Differentiate and deliver value with commerce intelligence.  
- **For Marketplaces**: Help your third-party sellers grow while creating a new seller-funded revenue stream.

### By Industry
- **For Beauty Brands**: See how our deep Beauty data and expertise power smarter full-funnel advertising.  
- **For Travel Brands**: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.  
- **For CE Brands**: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

## Capabilities
### Performance Media
- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet.  
- **Customer Retention**: Increase customer lifetime value from people who already know you.  
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads.  
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.  
- **Video Advertising**: Drive discovery and engagement with online video.  
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

### Retail Media
- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale.

## Resources
### General
- **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy.  
- **Blog**: Fresh insights on commerce media and digital advertising.  
- **Success Stories**: How others have realized their goals by partnering with Criteo.  
- **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories.  
- **Glossary**: Definitions of the most common digital advertising terminology.  
- **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns.