Wurth Group | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions by Business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Case Study: Würth FR Boosts Brand Awareness with Video Advertising
- Completion Rate: 69.11%
- Click-Through Rate (CTR): 0.91%
- Viewability Rate: 86%
The Würth Group is a global wholesaler present in more than 80 countries. In France alone, the company has 3,800 employees, of which more than 2,700 are sales staff. Aware that video ads are an essential element for generating brand awareness and discovery, Würth FR decided to work with Criteo to integrate video advertising into their campaigns. As a result, Würth improved the quality of their campaigns while adapting to their customers’ evolving needs and behaviors.
Creating Strong Customer Lifetime Value
By integrating video to drive brand awareness, Würth directed new internet users to feed their conversion campaign. Since launching their brand awareness video campaign, Würth achieved significant performance metrics that underscore the transition of users between campaigns for a complete experience.
More Advertiser Success Stories
- Home Centre: Accelerates ROAS with app retargeting and Meta extension.
- Samsung: Drives stronger Black Friday profitability in Hungary with GO Campaigns.
- Bioderma: Drives nearly 4x higher ROAS with a full-funnel performance strategy.
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Video Advertising: Drive discovery and engagement with online video.