WEMADE | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions by Business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find and keep your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Case Study: Wemade
Wemade maximizes downloads for newly launched mobile game and measures TV to Digital performance
Highlights:
- New users reached: +2.9M
- Site traffic uplift after TV ads: 1.50x
- Average events per user: 1.57x
Wemade is an international game developer and publisher founded in South Korea. The company’s hit games, Legend of Mir 2 and Mir 4, have garnered millions of passionate online gamers. Ahead of the launch of a new mobile game, Wemade selected TV advertising to raise awareness among gamers within a short period of time. By partnering with Criteo and using the TV Audience Extension (TVAex), Wemade aimed to measure conversions resulting from TV ad campaigns.
Criteo helped Wemade target high-value new users during primetime television and retain users who visited their site after watching the ads by encouraging game downloads. The TVAex enabled performance measurement based on user behavior, allowing them to analyze metrics such as app downloads and game launches. This partnership resulted in reaching more than 2.9 million new users and increasing user activity by 1.57x.
Wemade plans to further expand their partnership with Criteo to focus on user engagement and retention for future campaigns.