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# Top alcohol brand sees an increase in both revenue and return on ad spend at Walmart Mexico

**119%**  
Incremental sales lift  
**3345%**  
Return on ad spend

**Business**  
- [Retailer](/content/success-stories/?business=Retailer#grid-filters/index.html)  
**Industry**  
- [Food and Drinks](/content/success-stories/?industry=Food+and+Drinks#grid-filters/index.html)  
**Solution**  
- [Retail Media](/content/success-stories/?solution=Retail+Media#grid-filters/index.html)  
**Region**  
- [Americas](/content/success-stories/?region=Americas#grid-filters/index.html)

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A leading alcohol brand wanted to connect with Walmart customers who were gearing up to celebrate Fiesta Patrias, a series of national holidays in Mexico. During this festive season, the brand wanted to test how successful running a campaign within the alcoholic beverages category would be at Walmart Mexico.

One of the brand’s main goals was to secure a strong return on ad spend with their campaign. The brand also challenged the Walmart Connect Mexico team to help increase sales for one of their top product lines on Walmart Mexico through Criteo’s award-winning retail media platform.

### Sponsored Products on Criteo’s Retail Media Platform

Working closely with the Criteo team, the alcohol brand leveraged Criteo’s Retail Media Platform to run a Sponsored Products campaign with key placements on Walmart Mexico.

This campaign strategy created the opportunity for the alcohol brand to target and reach Walmart shoppers close to conversion. The Criteo team also continued to increase bids throughout the campaign flight dates, helping the alcohol brand generate additional visibility from shoppers.

As a result of the partnership, the alcohol brand saw tremendous success. The campaign achieved a return on ad spend of **3,345%** and an increase of **119%** in incremental lift/sales lift.

## More Food and Drinks Success Stories

**Isopure** drives **80%** sales growth for new product launch at Costco with search and onsite video  
**80% Sales**  
**84% New-to-brand customers driven by video**  
**19x PDP views**  
[Read story](/content/success-stories/isopure/index.html)

**Wine Country Gift Baskets** accelerates holiday growth with **+28% ROAS** using GO  
**+28% ROAS YoY**  
**+13% Media spend**  
**+10% Average cart value**  
[Read story](/content/success-stories/wine-country-gift-baskets/index.html)

**Uber Advertising** drives **+54% revenue share shift** across Australian campaigns  
**+11% PDP share in related categories for a snacking brand**  
**+54% Revenue share in the category for an alcohol brand**  
[Read story](/content/success-stories/uber-advertising/index.html)

#### Ready to write your own success story with Criteo?

**Find out what we can do for you.**  
[Let's talk](/content/talk-to-an-expert/index.html)

**Retail Media**  
Reach and convert shoppers with relevant ads near the digital point of sale  
[Learn more](/content/success-stories/walmart-mexico-rm/index.html)