Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/success-stories/walmart-connect/#/index.html)

# Sleep tech and hair care brands see increased performance with Walmart Connect

### Performance

**626%** ROAS for Hair Care Brand  
**505%** ROAS for Sleep Tech Brand

### Business
- [Retailer](/content/success-stories/?business=Retailer#grid-filters/index.html)

### Industry
- [Beauty & Wellness](/content/success-stories/?industry=Beauty+%26amp%3B+Wellness#grid-filters/index.html)  
- [Consumer Goods](/content/success-stories/?industry=Consumer+Goods#grid-filters/index.html)

### Solution
- [Retail Media](/content/success-stories/?solution=Retail+Media#grid-filters/index.html)

### Region
- [Americas](/content/success-stories/?region=Americas#grid-filters/index.html)

## Curious about how we can help you?

[Let's talk](/content/talk-to-an-expert/index.html)

Walmart Connect is the omnichannel retail media business that helps brands connect with Walmart customers more often and more meaningfully to accelerate shared growth. Two of their clients, a global sleep tech brand and a global hair care brand, wanted to increase the visibility of their products, reach high-intent shoppers in real-time, and convert them into sales.

To achieve their goals, the two brands used Walmart Connect’s self-service marketplace solution powered by Criteo’s Mabaya — a leading retail media technology service that powers sponsored products and retail media monetization for major ecommerce marketplaces globally.

By partnering with Criteo, Walmart Connect helped the two brands create Sponsored Product campaigns using the platform’s automatic optimization process.

As a result of leveraging the platform, both brands were able to achieve their goal of generating revenue on Walmart Mexico’s ecommerce channels using the least amount of spend possible while maintaining high ROAS.

## More Beauty & Wellness Success Stories

Bioderma drives nearly **4x higher ROAS** with a full-funnel performance strategy  
  ~4x ROAS after shifting to full-funnel strategy  
  **-65%** CPC, driving significantly higher efficiency  
  [Read story](/content/success-stories/bioderma/index.html)

Época boosts **ROAS 4X** with onsite display innovation from Criteo  
  +142% onsite display investment  
  4x ROAS YoY  
  +28% average CPM  
  [Read story](/content/success-stories/epoca/index.html)

Unice accelerates customer acquisition and boosts revenue **+66%** with AI-powered GO campaigns  
  +45% Sales  
  +66% Revenue  
  +27% ROAS  
  [Read story](/content/success-stories/unice/index.html)

#### Ready to write your own success story with Criteo?  
**Find out what we can do for you.**  
[Let's talk](/content/talk-to-an-expert/index.html)

Retail Media
Reach and convert shoppers with relevant ads near the digital point of sale

[Learn more](/content/success-stories/walmart-connect/index.html)