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# UK floor care brand Vax used Criteo Sponsored Products to better target high-intent shoppers during the spring cleaning season and saw a 25% increase in revenue

3,400%

ROAS

45%

Sales units

25%

Sales revenue

## Challenge
With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand (and sister brand to US brands Oreck and Dirt Devil) needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.

## Solution
With Criteo’s help, Vax was able to:

- Create multiple product campaigns for targeting and flexibility
- Utilize key technology, including In-Market Bid Multipliers, for shopper targeting
- Incorporate both Search and Browse strategies into their approach to the consumer shopper journey
- Include ad inventory across Homepage, Category, Department, Product Detail and Search Results pages

## Outcome
Using [Criteo Sponsored Products](/content/products/retail-media-for-brands/index.html), Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:

- A 3,400% increase in overall ROAS (with subcategories like Upright Vacuums seeing as much as 4,500%)
- 25% growth in overall sales revenue
- 45% more units sold

> “The results speak for themselves. Vax had never expected such impressive results given such diverse goals, brands and requirements. We were also highly impressed with Criteo’s ability to optimise our campaign to achieve the best returns, based on their direct attribution visibilities.”  
> –Lauren Reilly, Director of Digital

## More Consumer Goods Success Stories

Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca  
+201%  
Sales

Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation  
+98%  
ROAS following retail partner expansion

Farmacia Simán boosts ROI by 80% with GO campaigns  
+50%  
ROI & CTR for retention

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