# Unice accelerates customer acquisition and boosts revenue +66% with AI-powered GO campaigns

**Sales**: +45%  
**Revenue**: +66%  
**ROAS**: +27%

## Challenge
### Acquiring high-potential buyers while managing costs
Unice is a globally recognized high-end brand known for its premium human hair wigs and extensions. Rooted in the belief that hair is a form of self-expression, Unice empowers individuals to embrace their unique confidence and style through hairstyling.

To scale effectively, the brand set out to drive more qualified traffic, acquire high-potential customers, and do so efficiently—without compromising on cost control or quality. With the digital landscape becoming more competitive, Unice needed a smarter, faster way to connect with valuable shoppers and turn intent into measurable results.

## Solution
### Launching GO campaigns to optimize performance and scale reach
In Q1 2025, Unice partnered with Criteo to launch GO campaigns, designed to drive conversions, re-engage previous visitors, and acquire new customers through always-on, AI-powered optimization. GO helped Unice seamlessly connect with audiences across both the open web and walled gardens like Meta—maximizing exposure while minimizing complexity.

Through GO’s self-service interface, Unice was able to launch campaigns quickly, test features in real-time, and scale performance without heavy setup. With intuitive tools and built-in flexibility, the team could focus on what mattered most: refining strategy and elevating brand impact.

"Our partnership with Criteo has been incredibly valuable—it’s given us powerful data-driven marketing support that helps us pinpoint potential customers and optimize our ad performance. With the help of Criteo's technology, we can keep boosting brand exposure and get our brand philosophy across more effectively. At the same time, it lets us give each customer a more personalized shopping experience. The ROI speaks for itself—we’re pumped about the results and excited to keep growing together."  
— Hedy Huang, Marketing Director at Unice

## Results
### Delivering strong performance with efficient campaign execution
Under Unice’s preferred post-click, 30-day attribution model, GO delivered impressive outcomes. Sales increased by 45%, revenue grew by 66%, and return on ad spend improved by 27%. With faster execution and reduced time spent on audience testing, Unice improved operational efficiency while acquiring valuable users across multiple platforms.

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