Tugo | Criteo Success Story
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Tugo experiences 7.5x increase in year-on-year conversions with Criteo Dynamic Retargeting
1.18% in clickthrough rate
7.5x increase in year-on-year conversions (August 2018 vs August 2017)
23% contribution to total sales
Challenge
Tugo.com.vn (also known as Tugo) is a Vietnam-based travel start-up. Started in 2015, Tugo specializes in organizing tours to Asia-Pacific, Europe, and US. To meet the growth in travel demand due to rising affluence amongst Vietnamese consumers, Tugo wanted a partner that could help them be the travel agent-of-choice...
Solution
Tugo achieved a higher clickthrough and conversion rate by leveraging Criteo’s app and website retargeting solutions. With Criteo Dynamic Retargeting, Tugo was able to leverage machine-learning technology to analyze travellers’ online browsing patterns...
How it works:
- Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
- Advanced bidding technology focused bids on those who were most likely to convert.
- Ads seamlessly connected with every shopper across devices and apps through insights from our pooled data...
Outcome
- 1.18% in clickthrough rate
- 7.5x increase in year-on-year conversions (August 2018 vs August 2017)
- 23% contribution to total sales
“Vietnam’s expenditure on outbound travel saw a 6.6% growth in 2017 and this is estimated to increase to 8.4% this year. This is being driven by rising affluence in Vietnamese consumers, especially the middle-class population... –Nguyen Duy Vi, Co-Founder and Marketing Director of Tugo
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