Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/success-stories/trendyol/#/index.html)

# Trendyol grew its share of mobile transactions from 10% to 24% after launching Criteo’s in-app personalized performance ads.

## Challenge

Trendyol was looking for a way to maintain an outstanding experience for its app users while maximizing in-app conversions and revenue. Criteo in-app performance ads provided the ideal solution — serving personalized recommendations and relevant ads to some of Trendyol’s most valuable customers.

## Solution

Criteo’s mobile in-app ads combine real-time customer behavior data with Trendyol‘s own product catalog and creative content. Trendyol’s in-app campaigns serve fully personalized, dynamic banners to users in real-time, with each ad optimized to maximize conversions within Trendyol‘s ROAS goals.

## Outcome

- Mobile transactions grew from 10% to 24%  
- 10% monthly growth in mobile revenue  
- +25% ROI vs. desktop  
- +60% CTR vs. web  
- +12% CR vs. web

## More Apparel and Fashion Success Stories

#### Ready to write your own success story with Criteo?

**Find out what we can do for you.**