Tiki | Criteo Success Story

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Platform

• Commerce Media Platform: The connected commerce media environment for the open internet.
• Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
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Blog

What’s next for retail media: A 2026 outlook
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• Capabilities
  Performance Media

• Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.

• Customer Retention: Increase customer lifetime value from people who already know you.

• Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.

• Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.

• Video Advertising: Drive discovery and engagement with online video.

• GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

• Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.

Blog

Cross-channel marketing strategies for 2026: A practical guide for small teams
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Tiki

Tiki needed an efficient retargeting strategy to boost conversions as they worked to diversify their offerings. Working with Criteo raised their conversion rate by 184%.

• 184%: Increased conversion rate
• 67%: Increased AOV
• 64%: Increase in monthly revenue

Challenge

As one of Vietnam’s first ecommerce startups, originally specializing in books, Tiki wanted to diversify their offerings and needed to invest in a retargeting strategy.

Solution

By partnering with Criteo, Tiki harnessed the power of Criteo’s algorithms to engage with their window-shoppers and make a more personal connection.

Results

• Boosted in-app conversion rate by 184%
• Increased average order value by 67%
• Grew monthly revenue by 64%

More Success Stories

Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca

Sales: +201%

Harvest Group drives +98% ROAS with SKU-level insights

Farmacia Simán boosts ROI by 80% with GO campaigns

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