Meet Criteo GO: smarter advertising starts here!

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Platform

• Commerce Media Platform: The connected commerce media environment for the open internet
• Commerce Growth: For marketers & agencies looking for automated acquisition & retention
• Criteo GO: Self-service performance advertising powered by Criteo AI
• Commerce Max: For brands & agencies looking for retail media on the open internet
• Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
• Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
• Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
• Predictive Bidding: Bids based on the predicted value of each user to save you money
• Product Recommendations: Intent-based recommendations that drive more sales
• Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns

Blog

Introducing Agentic Audiences

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Solutions

By business

• For Advertisers: Connect products to people with performance media and retail media
• For Retailers: Earn incremental revenue with retail media
• For Media Owners: Grow revenue faster with the power of commerce
• For Agencies: Differentiate and deliver value with commerce intelligence
• For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By industry

• For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
• For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
• For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

What’s next for retail media: A 2026 outlook

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Capabilities

Performance Media

• Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
• Customer Retention: Increase customer lifetime value from people who already know you
• Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
• Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
• Video Advertising: Drive discovery and engagement with online video
• GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

• Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale

Blog

Cross-channel marketing strategies for 2026: A practical guide for small teams

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Resources

General

• Resource Center: Reports, guides, webinars, and more to inform your ad strategy
• Blog: Fresh insights on commerce media and digital advertising
• Success Stories: How others have realized their goals by partnering with Criteo
• Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
• Glossary: Definitions of the most common digital advertising terminology
• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
• Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
• Events: See where Criteo will be next

Creative Formats

• Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
• Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
• Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen

Commerce Academy

Expand your knowledge and skills with our best-in-class certifications.

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About

• Company: Get to know Criteo
• Investors: Information for investors
• In the News: Press releases and mentions
• Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
• Sustainability: Our approach for a sustainable future
• Trust Center: Our ad ethics, privacy, security and business integrity practices
• Careers: Explore open opportunities

Careers

Your next adventure awaits!

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Success Story: Tata CLiQ

Tata CLiQ’s ARPU increased up to 40% with Criteo Dynamic Retargeting

• 20%–40% Increase in ARPU (average revenue per user)
• 1.5x Increase in ROI
• 7% Increase in business contribution monthly

Challenge

Tata CLiQ is an ecommerce retailer that was established in 2016 as a subsidiary of Tata Group, a global holding company headquartered in India. Tata CLiQ prides itself as an omnichannel marketplace which combines online and offline shopping to offer a first-of-its-kind ‘phygital’ (physical + digital) shopping experience. Tata CLiQ needed a partner who could help them target customers at the right time to boost the number of shoppers browsing products and completing purchases on the app.

Solution

Tata CLiQ achieved a steady increase in average revenue per user (ARPU) by leveraging Criteo’s in-app retargeting solutions. With Criteo Dynamic Retargeting, Tata CLiQ was able to tap on machine learning technology to configure ads on the fly that were visually appealing and gave them the ad performance they wanted. This allowed Tata CLiQ to deliver the right ad at the right moment in the shopper journey, encouraging customers to complete their journey within the app.

How it works:

• Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
• Advanced bidding technology focused bids on those who were most likely to convert.
• Ads connected seamlessly with every shopper across devices and apps through insights from pooled data.
• Machine-learning technology worked continuously to improve the campaign’s performance.

Results

• 20%–40% increase in ARPU (average revenue per user)
• 1.5x increase in ROI
• 7% increase in business contribution monthly

“What was crucial for Tata CLiQ was completing the shopping journey. Criteo helped us address challenges through advanced machine learning and personalization technologies…”
– Sidharth Srinivasan, Head of Digital Marketing, Tata CLiQ

More Apparel and Fashion Success Stories

Dentsu launches its first AI agent-run campaign through Criteo MCP

1.71M Impressions

Schutz BR drives +68% revenue growth with Criteo app retargeting

+68% Revenue with only 14% budget increase

H&M Indonesia boosts order value +100% while scaling 950K qualified visits during promotional periods

19M unique users reached