Strider | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
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- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Blog
Introducing Agentic Audiences
Solutions
By business
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- For Retailers: Earn incremental revenue with retail media.
- For Media Owners: Grow revenue faster with the power of commerce.
- For Agencies: Differentiate and deliver value with commerce intelligence.
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
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Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
Resources
General
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Creative Formats
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- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.
- Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen.
About
About Criteo
- Company: Get to know Criteo.
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Success Story: Strider
Strider increases success with Criteo Sponsored Products
- 350–800% ROAS (Return on Ad Spend) per SKU
- +25%–80% Share of Shelf, Impressions and Clicks
Challenge
Strider Bikes was relatively new to commerce marketing and wanted to grow share of voice and sell units to parents of toddlers. They needed to reach shoppers new to the category, those who might not be aware of the brand, and increase consideration so that potential buyers understood product differentiation. This had to be accomplished with strong ROI.
Solution
Criteo Brand Solutions worked with them on a Sponsored Products campaign that included key retailers for them such as Toys R Us, Kohl’s, and Target.
Results
With Criteo Sponsored Products, Strider achieved:
- 350–800% ROAS (Return on Ad Spend) per SKU
- +25%–80% share of shelf, impressions and clicks