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## Stella Fietsen pedals their way to a 30% lower CPA

### Challenge
**They needed more efficiency**  
In a nation where bicycles outnumber residents, Stella Fietsen has emerged as the leading e-bike manufacturer in the Netherlands.  
This was no small feat. Currently, three out of every ten bicycles sold in the Netherlands are e-bikes. Stella Fietsen competed against well-known, established brands to become the market leader in under a decade. So, what was next for the innovative brand?  
“Stella was looking for a way to use dynamic retargeting for our lead generation efforts,” said Pascal de Bodt, online advertising specialist at Stella Fietsen. A more efficient solution would free up time and resources for Stella Fietsen’s marketing team, but they had to find the right partner first.

### Solution
**So they went on a search for the right retargeting partner**  
Before choosing Criteo as its retargeting partner, Stella was working with a different retargeter. To determine the more efficient solution, Stella Fietsen measured the performance of both Criteo Dynamic Retargeting and the other retargeter in a head-to-head test.  
Criteo delivered better performance, so Stella Fietsen moved forward with Criteo Dynamic Retargeting.  
“Criteo enabled us to reach very relevant customers with a high intent of buying,” said de Bodt. “And the close contact with our account strategist ensured we met business goals.”  
The biggest benefit of working with Criteo was having a dedicated account strategist. This was something that Stella Fietsen missed from their previous retargeter. Criteo’s automation was also a major benefit that saved Stella Fietsen valuable time.

### Results
**And rode home impressive results**  
Stella Fietsen’s CPA (cost-per-action) decreased by 30% compared to the brand’s previous retargeting tool. The Criteo campaign also delivered more last-click conversions for Stella Fietsen.  
“The most important thing for Stella is efficiency,” says de Bodt. “With Criteo, we managed to lower our cost-per-action, while not losing any conversions. We managed this together with Criteo in a very competitive market.”  
Based on this campaign’s success, Stella Fietsen is looking into Criteo’s other awareness, consideration, and conversion solutions to engage customers across devices and throughout the buying journey.

**[Check out how Criteo’s retargeting solution works.](/content/solutions/criteo-dynamic-retargeting/index.html)**

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#### Ready to write your own success story with Criteo?  
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Dynamic Retargeting  
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