Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/success-stories/soft-surroundings/#/index.html)

# Soft Surroundings grew sales 7X with Criteo Display and Facebook Dynamic Product Ads (DPA)

- **210%** Increase in retargeting site traffic
- **775%** Uplift in sales

## Challenge
Women’s retailer Soft Surroundings noticed a flattening of sales and reach from their existing performance marketing campaigns. With the all-important holiday season looming, they partnered with Criteo to expand their display and social retargeting and grow sales.

## Solution
The Criteo team implemented Dynamic Product Ads and Facebook campaigns for Soft Surroundings, closely managing the bids day-to-day (and even _hour-to-hour_ during heavy volume periods) to ensure peak results.

## Outcome
Expanding into new channels and making use of Criteo’s predictive algorithms generated a wave of social media buzz and dramatically increased sales and site traffic.

- 210% increase in retargeting site traffic
- 775% uplift in sales

## More Apparel and Fashion Success Stories

+68% Revenue with only 14% budget increase

>19M unique users reached

## Beymen turns peak season into +84% app revenue growth and +62% ROAS

+84% app revenue YoY

---
#### Ready to write your own success story with Criteo?
**Find out what we can do for you.**
[Let's talk](/content/talk-to-an-expert/index.html)