Soft Surroundings: Facebook DPA Success Story | Criteo
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Soft Surroundings grew sales 7X with Criteo Display and Facebook Dynamic Product Ads (DPA)
- 210% Increase in retargeting site traffic
- 775% Uplift in sales
Challenge
Women’s retailer Soft Surroundings noticed a flattening of sales and reach from their existing performance marketing campaigns. With the all-important holiday season looming, they partnered with Criteo to expand their display and social retargeting and grow sales.
Solution
The Criteo team implemented Dynamic Product Ads and Facebook campaigns for Soft Surroundings, closely managing the bids day-to-day (and even hour-to-hour during heavy volume periods) to ensure peak results.
Outcome
Expanding into new channels and making use of Criteo’s predictive algorithms generated a wave of social media buzz and dramatically increased sales and site traffic.
- 210% increase in retargeting site traffic
- 775% uplift in sales
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