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# How a Fortune 500 Beauty brand paved the road to success on Shipt

**3-7x**
Return on investment  
**+10%**  
Share of voice  
**575%**  
Return on ad spend

## Challenge
In early 2022, Shipt added Sephora to their retailer network. This opened the doors for prestige beauty and personal care brands that were sold through Sephora to access valuable ad inventory on Shipt.com – leveraging Criteo’s Retail Media Platform to reach high-intent shoppers right at the point of purchase.

One leading Fortune 500 beauty company wanted to leverage Shipt.com to drive sales and purchase intent. To do so, the company opted to leverage Criteo’s Sponsored Products Ads with an always-on advertising approach. Their objectives were to support the Sephora business through a unique channel, leverage Criteo’s vendor relationships, and maintain a high ROAS.

## Solution
### Launching always-on campaigns with Criteo’s Sponsored Product Ads solutions
In partnership with the brand teams, Criteo launched and managed the beauty company’s campaigns on Shipt within 48 hours of contract signature.

Historically, Shipt was a key retailer for food, beverage, and other household essentials brands. With the new ability for prestige beauty to play on Shipt, Criteo worked with the beauty company to launch uncapped campaigns on Shipt and rise above competition.

Within two weeks, the beauty brand was able to scale quickly, garnering **10% paid share of voice** for both clicks and impressions. Additionally, the beauty company’s campaigns proved high efficiency, with a return on ad spend of **575%**.

## Results
### Continuing the momentum for success
As a result of the campaigns’ success, the beauty company was able to justify adding incremental funds to existing campaigns. The company is also now working with Criteo to run more campaigns across their brands to reach Sephora shoppers on Shipt.com.

In addition to helping the leading beauty company, Criteo was able to open a completely new revenue stream for Shipt and Sephora by allowing brands to have direct access to Shipt’s retail media ad inventory. With Criteo’s extensive retail media network, the entire ecosystem wins: brands and retailers alike.

### More Beauty & Wellness Success Stories

**Bioderma drives nearly 4x higher ROAS with a full-funnel performance strategy**  
**~4x**  
ROAS after shifting to full-funnel strategy  
**-65%**  
CPC, driving significantly higher efficiency  
[Read story](/content/success-stories/bioderma/index.html)

**Época boosts ROAS 4X with onsite display innovation from Criteo**  
**+142%**  
onsite display investment  
**4x**  
ROAS YoY  
**+28%**  
average CPM  
[Read story](/content/success-stories/epoca/index.html)

**Unice accelerates customer acquisition and boosts revenue +66% with AI-powered GO campaigns**  
**+45%**  
Sales  
**+66%**  
Revenue  
**+27%**  
ROAS  
[Read story](/content/success-stories/unice/index.html)

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