Meet Criteo GO: smarter advertising starts here!

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Platform

• Commerce Media Platform: The connected commerce media environment for the open internet
• Commerce Growth: For marketers & agencies looking for automated acquisition & retention
• Criteo GO: Self-service performance advertising powered by Criteo AI
• Commerce Max: For brands & agencies looking for retail media on the open internet
• Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
• Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
• Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
• Predictive Bidding: Bids based on the predicted value of each user to save you money
• Product Recommendations: Intent-based recommendations that drive more sales
• Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns

Blog

Introducing Agentic Audiences
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Solutions

By business

• For Advertisers: Connect products to people with performance media and retail media
• For Retailers: Earn incremental revenue with retail media
• For Media Owners: Grow revenue faster with the power of commerce
• For Agencies: Differentiate and deliver value with commerce intelligence
• For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By industry

• For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
• For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
• For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

What’s next for retail media: A 2026 outlook
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Capabilities

Performance Media

• Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
• Customer Retention: Increase customer lifetime value from people who already know you
• Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
• Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
• Video Advertising: Drive discovery and engagement with online video
• GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

• Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale

Blog

Cross-channel marketing strategies for 2026: A practical guide for small teams
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Resources

General

• Resource Center: Reports, guides, webinars, and more to inform your ad strategy
• Blog: Fresh insights on commerce media and digital advertising
• Success Stories: How others have realized their goals by partnering with Criteo
• Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
• Glossary: Definitions of the most common digital advertising terminology
• Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
• Events: See where Criteo will be next

Creative Formats

• Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
• Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
• Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen

About

• Company: Get to know Criteo
• Investors: Information for investors
• Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
• Sustainability: Our approach for a sustainable future
• Trust Center: Our ad ethics, privacy, security and business integrity practices

Success Story: Sarenza

How Sarenza drove fresh traffic while optimizing on spend

35% of new traffic revisited the site at least once
68% of fresh traffic generated by Criteo

Challenge
“The number 1 for online shoes.” This is the slogan behind Sarenza, the eCommerce company that has grown from a French startup into one of the most powerful online stores in Europe. Their business model is simple: provide as much choice as possible, alongside outstanding customer service.

Since 2019, Sarenza has expanded to go beyond shoes, providing a range of clothing brands for their customers. In line with this growth, Sarenza has fixed their objectives on growing sustainable business while focusing on the company’s profitability.

Finding new, in-market shoe shoppers
Sarenza has a longstanding partnership with Criteo, relying on its AI technology to deliver the right display ad to the right person, at the right time in their buying cycle.

Delivering quality traffic, efficiently
Sarenza achieved its traffic objectives while optimizing their budget. The cost per click was highly competitive — almost half the price compared to other vendors. The results from the campaigns have been stable and consistently good.

Dentsu launches its first AI agent-run campaign through Criteo MCP
1.71M Impressions
Read story

Schutz BR drives +68% revenue growth with Criteo app retargeting
+68% Revenue with only 14% budget increase
Read story

Ready to write your own success story with Criteo?

Find out what we can do for you.
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Audiences
Find and keep your next top customer with the largest commerce dataset
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