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## Reebok works out +14% sales with Criteo Customer Acquisition

**14%** MoM increase in sales  
**10%** Increase in ROI

### Challenge
Reebok is a global athletic footwear and apparel company. In Turkey, Reebok had a specific goal to attract new customers and increase sales, while maintaining the same ROI.

To engage with a wider audience and generate revenue from new customers, Reebok added Criteo Customer Acquisition into their marketing mix.

### Solution
Thanks to Criteo’s flexible acquisition solution and broad reach from a pool that covers 74% of the world’s online shoppers across web, mobile and apps, Reebok Turkey was able to engage high quality prospects and drive a month over month increase in sales.

[Criteo Customer Acquisition’s](/content/solutions/customer-acquisition/index.html) unique shopper-scoring technique and ability to distinguish new from existing customers across devices, browsers and apps using a shopper-focused identity graph helped Reebok grow sales that outpaced their increase in spend.

#### **How it works:**
- **Foster maximum engagement** by analysing aggregated shopping and browsing events across a pool that covers 74% of the world’s online shoppers, only targeting highly relevant shoppers with a high propensity to convert.
- **Apply a unique score for each shopper** with the highest propensity to buy by granularly distinguishing new shoppers from existing customers across devices, browsers, and apps with Criteo’s shopper-focused identity graph.
- **Deliver user-centric personalized product recommendations** by applying Criteo’s proven product recommendation and machine-learning technology across your acquisition campaigns at a granular shopper-level.
- **Benefit from a performance, CPC-based, acquisition solution** and drive maximum ROI, paying only when relevant prospects engage with your Criteo Customer Acquisition campaign.
- **Enjoy superior campaign performance** as a result of extensive shopper reach, continuous shopper understanding, mass personalization at scale, and unparalleled publisher reach.

### Results
- **14%** MoM increase in sales
- **10%** increase in ROI

> “Thanks to the Criteo Customer Acquisition targeting model, we are able to increase new customer reach with highly effective ROAS rates.”  
> —Nihan Ozden, Digital Marketing & eCom Senior Specialist

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#### Ready to write your own success story with Criteo?
**Find out what we can do for you.**