Peter Manning NYC | Criteo Success Story
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Clothier Peter Manning NYC buttons up +129% YoY revenue with Criteo’s full suite of solutions
Conversion rate: 2.30%
- New product discovery: 65%
- YoY increase in post-click revenue: +129%
Challenge
Peter Manning NYC, a specialty clothing retailer for “not-so-tall” men under 5’9”, wanted to win its share of the $20 billion online men’s apparel industry by providing high quality clothes that offer more than the traditional sizing of XS-XL.
Solution
Originally partnering with AdRoll, Peter Manning connected with Criteo and eventually switched to Criteo’s retargeting solution for dynamic ads that went beyond the carousel format. Criteo ads excel at predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps. Criteo’s patent-pending dynamic creative optimization technology also selects the creative components that will drive the highest engagement and sales, all in a fully branded ad.
Results
“The ability of Criteo’s dynamic ads to tell the story of our brand beyond just showing products has been crucial to educating and bringing shoppers back to our site. The ads look great, and the performance has been great, which is why we’ve stuck with Criteo.”
–Zach Fields, Product Development and Marketing Manager
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