Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Webtoon platform Mr. Blue engages new and existing users across the entire customer journey

3.2x More average purchases per user with upper-funnel advertising, compared to lower-funnel campaigns only

82% of new website visitors completed a purchase

4.5x Higher repurchase rate for customers introduced through upper-funnel campaigns

Business

• Advertiser

Industry

• Other

Solution

• Customer Acquisition
• Customer Retention

Region

• APAC

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Finding new, high-value audiences and re-engaging existing subscribers

To reach new customers, Mr. Blue leveraged Criteo’s advanced AI technology to identify high-value prospective users with granular data that goes beyond standard demographic information of age and gender. Criteo uses multiple layers of AI to find new users who are similar to Mr. Blue’s existing audiences and reach them with relevant display advertising.

On top of reaching new customers, Mr. Blue also quickly pivoted its strategy after the outbreak of COVID-19 to also drive higher conversions. With stay-at-home orders, consumers’ interest in online entertainment increased, so Mr. Blue expanded its campaign to target and re-engage dormant users and increase sales on their site.

This strategy allowed Mr. Blue to go beyond lower-funnel retargeting campaigns to acquire new customers and increase the lifetime value of existing members.

Flexible and fraud-free

This full-funnel approach contributed to immediate results as well as long-term growth by continuously engaging newly introduced users with the upper-funnel campaign and turning them into loyal customers through the lower-funnel campaign.

A Marketing Team Lead at Mr. Blue says, “I am satisfied with the Criteo solution that encompasses the entire funnel. I think the great advantage of Criteo is maintaining convenience and stable performance.”

Criteo will continue to drive maximum value and yield the best possible results for Mr. Blue, providing relevant advertising throughout the entire customer journey.

More Advertiser Success Stories

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+20% ROAS YoY after scaling with Criteo

Samsung drives stronger Black Friday profitability in Hungary with GO Campaigns

5x Conversion rate vs. standard acquisition campaigns

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