Moda in Pelle | Criteo Success Story
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Introducing Agentic Audiences
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Explore open opportunities
Moda in Pelle increases sales and reduces cost of sale with Automated Bidding
+60% Sales
-7.55% Cost of Sale (COS)
+56% Revenue
Challenge
Moda in Pelle has been crafting fashionable shoes for Britain’s discerning women since 1975. Known for their creative vision and stunning designs, they take pride in their legacy of over 40 years.
Criteo’s web traffic solution has been an acquisition channel for Moda in Pelle, connecting them with new users.
Saving time and money with Automated Bidding
Criteo’s Automated Bidding tool, powered by AI technology, ensures consistent performance while also adapting to seasonality and competition.
“The automated bidding model allows us to spend more time on strategy than daily optimization,” states Gianni Casagrande, Marketing Manager at Moda in Pelle.
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Customer Acquisition
Reach new people who are likely interested in you but don't know you yet
Dynamic Retargeting
Increase conversions from people who know you with personalized product ads