Michaels | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Retailer Success Stories
Isopure drives 80% sales growth for new product launch at Costco with search and onsite video
American Crafts Success
An optimized retail media strategy for American Crafts led to success on Michaels.com
- +20% Incremental increase month-over-month
- 95+ M Impressions
- 30% Return on ad spend above category benchmark
American Crafts is an arts and crafts brand known for their sleek product design and friendly customer service. With an expansive target audience base, the company is driven by the ethos that people of all ages can participate in the joys of creative DIY projects and crafts.
To boost sales of their innovative arts and crafts products, American Crafts leveraged Criteo’s Retail Media Platform to reach customers who shop at the arts supply company, Michaels. By collaborating with Criteo to launch a campaign on Michaels.com, American Crafts wanted to boost their return on ad spend.
Optimizing for success with Criteo’s Retail Media Platform
Criteo’s Retail Media team collaborated closely with Michaels and American Crafts to develop a strategy that would ensure maximum campaign success.
Based on ongoing campaign performance, the Criteo team launched weekly optimizations such as adjusting the line cost-per-click bid, page type multipliers, and SKU level product bids. If a SKU was performing well in terms of return on ad spend, the Criteo team placed a product bid override on that SKU to increase the bid and vice versa for a SKU not performing well.
Due to strong campaign performance, the brand increased their total incremental spend by +20% throughout the campaign flight dates. The campaign also saw $44K+ in sales, 95M+ impressions, and a return on ad spend of 30% above the category benchmark.
The campaign’s success demonstrated the positive impact that investing in retailer sites can have for brands to drive conversion and remain top of mind for their customers. Criteo’s business strategy helps align the brand and retailer so that both can achieve mutual business goals.