# Multi-brand manufacturer achieves strong return on ad spend on Metro.ca

**873%**
Return on ad spend on Sponsored Product ads

**275%**
Return on ad spend on Commerce Display ads

## Business
- [Advertiser](/content/success-stories/?business=Advertiser#grid-filters/index.html)
- [Retailer](/content/success-stories/?business=Retailer#grid-filters/index.html)

## Industry
- [Consumer Goods](/content/success-stories/?industry=Consumer+Goods#grid-filters/index.html)
- [Food and Drinks](/content/success-stories/?industry=Food+and+Drinks#grid-filters/index.html)

## Solution
- [Retail Media](/content/success-stories/?solution=Retail+Media#grid-filters/index.html)

## Region
- [Americas](/content/success-stories/?region=Americas#grid-filters/index.html)

## Curious about how we can help you?
[Let's talk](/content/talk-to-an-expert/index.html)

A multi-brand manufacturer wanted to support two of their brands with separate campaigns and ad strategies. The manufacturer wanted one strategy to focus on promoting the launch of a new product, while they wanted the other strategy to focus on boosting awareness of an existing brand within their company.

## Driving awareness with Commerce Display and Sponsor Product ads
In order to accomplish both objectives, the manufacturer teamed up with Criteo who helped them launch two separate campaigns for each brand on metro.ca — the third largest grocer in Canada and one of Criteo’s biggest retail partners.

Both campaigns focused primarily on leveraging Criteo’s Commerce Display ads, which allowed the manufacturer to launch creative and engaging ad formats that generated product and brand awareness. Meanwhile, the campaigns also utilized Sponsor Product ads, which typically drive higher conversion and provide stronger return on ad spend.

## Exceeding category benchmarks
As a result of partnering with Criteo, both of the manufacturer’s brands saw their sales increase throughout the campaign. Their combined return on ad spend for the two types of ads was significantly higher than the category average. ROAS was **275%** for the Commerce Display ads and **873%** for the Sponsored Product ads.

Given these results, both brands have since moved to year-long campaigns.

## More Consumer Goods Success Stories

Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca

**+201%**
Sales

Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca

### Consumer Goods
- **+201%**
Sales
- **+207%**
ROAS
- **+215%**
Units sold

[Read story](/content/success-stories/kraft-heinz/index.html)

Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation

**+98%**
ROAS following retail partner expansion

Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation

### Consumer Goods
- **+98%**
ROAS following retail partner expansion
- **+31%**
Sales and **+$359K** in incremental sales
- **-22%**
CPC for improved efficiency across campaigns

[Read story](/content/success-stories/harvest-group/index.html)

Farmacia Simán boosts ROI by 80% with GO campaigns

**+50%**
ROI & CTR for retention

Farmacia Simán boosts ROI by 80% with GO campaigns

### Consumer Goods
- **+50%**
ROI & CTR for retention
- **-50%**
CPO for retention
- **+175%**
CTR for traffic

[Read story](/content/success-stories/farmacia-siman/index.html)

#### Ready to write your own success story with Criteo?
**Find out what we can do for you.**
[Let's talk](/content/talk-to-an-expert/index.html)  
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