INTERSPORT | Criteo Success Story
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INTERSPORT goes full-funnel to inspire customers
Key Metrics
- 2.3x Increase in visitors
- 1.5x Increase in number of new visitors
- +20.7% Click-through-rate increase
Business
Industry
Solution
Region
Challenge
As global interest in fitness and wellness continues to grow, it has significantly impacted the sports retail market. Retailers like INTERSPORT Finland are capitalizing on this opportunity. INTERSPORT aims to serve sports for everyone, with over 6,200 independently owned stores in 58 countries, providing a deep understanding of local customers.
Fueling Customer Inspiration
The increased competition and rapid product turnover require a marketing strategy that is responsive to digital consumers' needs. INTERSPORT's approach is to ensure they're present during key moments of customers' decision-making processes.
A Full-Funnel Approach
Since partnering with Criteo in May 2017, INTERSPORT has shifted towards a full-funnel marketing solution. By using Criteo's technology, they attracted new high-value audiences and re-engaged previous visitors with personalized advertising.
Results
- Criteo's strategies led to a 2.3x increase in overall visitors.
- More significantly, there was a 1.5x increase in new user acquisition, reducing the bounce rate by -53.8% for targeted users.
Future Strategies
To remain competitive, INTERSPORT is focused on leveraging data analytics and automation to enhance customer engagement and conversion rates. The platform allows for automation of marketing efforts while staying aligned with best practices.
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