HP | Criteo Success Story

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HP levels up revenue per user 10X with Costco data and Criteo’s new Offsite Revenue Optimizer

855%

Uplift in conversion rate for users exposed to both onsite and offsite ads

1054%

Uplift in revenue per user for those exposed to onsite and offsite ads

58%

Increase in click-through rate for users exposed to onsite and offsite ads

Challenge

Elevating market presence and driving sales at Costco

HP Inc. is a global technology leader known for its innovation in personal computing, printing, and digital solutions. With a legacy spanning decades, HP continues to drive technological advancements, delivering high-quality laptops, desktops, and accessories designed to meet the needs of both consumers and businesses. The brand sought to strengthen its market presence and drive sales on Costco. To achieve this, HP aimed to shift its offsite campaigns from upper-funnel awareness KPIs to lower-funnel goals, optimizing for conversions and revenue rather than impressions and clicks.

Solution

A data-driven, full-funnel retail media strategy

HP partnered with Criteo to leverage Costco’s first-party data and reach high-intent shoppers. By creating highly targeted audience segments of potential laptop buyers, HP implemented a full-funnel strategy that combined Sponsored Products with Offsite campaigns. A key component of this approach was Criteo’s new Revenue Optimizer, an AI-powered solution that analyzes user behavior and purchase signals to identify shoppers most likely to convert or make high-value purchases. This data-driven strategy ensured HP reached the right consumers at the right time, driving both onsite and offsite engagement to boost overall brand sales.

Results

Outstanding results with Criteo’s Offsite Revenue Optimizer

Criteo’s closed-loop reporting provided HP with granular insights into product-level sales outcomes, allowing for data-driven decision-making. Further, the implementation of the Revenue Optimizer yielded results that significantly outperformed previous campaigns:

855% uplift in conversion rate for users exposed to both onsite and offsite ads
1,054% uplift in revenue per user for those exposed to onsite and offsite ads
58% increase in click-through rate for users exposed to onsite and offsite ads

"Our Performance Beta test delivered strong overall results. We saw a significantly higher ROAS and conversion rate than a typical offsite campaign, as this approach optimized for revenue and conversions rather than solely impressions and clicks—ultimately driving more revenue."

Global Head of Performance Marketing & Analytics
HP

5x

Conversion rate vs. standard acquisition campaigns

Tefal Romania drives +35% revenue growth during peak season with Criteo AI and GO

+35%

Revenue during Q4 peak season

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