Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/success-stories/home-centre/#/index.html)

# Home Centre accelerates ROAS with app retargeting and Meta extension

+20%  
ROAS YoY after scaling with Criteo  
+25%  
ROAS after activating Meta

## Challenge

## **Scaling app performance while maintaining efficiency**

Home Centre, one of the leading furniture and home retailers across the GCC and MENA region, operates in a highly competitive environment spanning markets including KSA, UAE, Bahrain, Egypt, Kuwait, Oman, and Qatar.

The brand’s objective was to scale revenue efficiently while maintaining strong and stable ROAS across both always‑on and tactical promotional campaigns. As budgets increased, sustaining performance consistency and reaching high‑intent users at scale became increasingly complex.

To support continued growth, Home Centre needed a solution capable of driving incremental conversions while preserving efficiency, particularly across its app retargeting strategy.

## Solution

## **Extending app retargeting across open web and social**

To meet these objectives, Home Centre partnered with Criteo to implement a scalable app retargeting strategy across multiple GCC markets.

The approach combined always‑on campaigns with tactical activations during key promotional periods, ensuring continuous engagement with high‑intent users while adapting budgets and messaging to seasonal demand.

To further accelerate performance, Home Centre activated Social Extension on Meta, complementing their existing retargeting activity. This allowed the brand to expand reach beyond the open web, reconnect with users across multiple touchpoints, and maintain efficiency while increasing scale.

By leveraging Criteo’s commerce data and cross‑channel capabilities, Home Centre built a connected performance ecosystem designed to drive both scale and profitability.

## Results

## **Stronger ROAS through cross-channel activation**

The combined strategy delivered strong and consistent performance improvements across the region.

After scaling campaigns with Criteo, Home Centre achieved a 20% increase in ROAS YoY, successfully growing revenue while maintaining efficient performance.

Extending inventory to Meta further amplified results, delivering an additional 25% uplift in ROAS and improving overall campaign effectiveness. This cross‑channel approach enabled stronger re‑engagement, higher‑value conversions, and more efficient revenue growth across both always‑on and tactical campaigns.

Building on this success, Home Centre continues to invest in app retargeting and cross‑channel strategies to sustain growth across GCC markets.

> “By leveraging Criteo’s Meta Ad Extension, we were able to amplify our ad reach and unlock new audience segments, driving greater visibility and engagement across our campaigns.”  
> Mayank Mittal  
> Marketing Manager at Home Centre

## More Home & Garden Success Stories

**Tefal Romania drives +35% revenue growth during peak season with Criteo AI and GO**  
+35%  
Revenue during Q4 peak season

**Anker SOLIX drives 18x ROAS across all paid channels with retargeting**  
18x  
ROAS

**Electrolux leverages social inventory to scale campaign reach and drive +265% revenue**  
+265%  
Revenue YoY